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Parties Involved:
ADT LLC
Appellant
Alarm Protection Technology Florida, LLC
Appellee
Alarm Protection Technology Holdings, LLC
Appellee
Alarm Protection Technology LLC
Appellee
Jacob Dahl
Appellee
Adam Dalton Schanz
Appellee

Document Text:

[DO NOT PUBLISH]

IN THE UNITED STATES COURT OF APPEALS

FOR THE ELEVENTH CIRCUIT

________________________

Nos. 15-11277, 15-12650

________________________

D.C. Docket No. 9:12-cv-80898-KLR

ADT LLC,

a Delaware limited liability company,

 Plaintiff-Appellant,

versus

ALARM PROTECTION TECHNOLOGY FLORIDA,

LLC, a Florida limited liability company,

JACOB DAHL, ADAM DALTON SCHANZ,

ALARM PROTECTION TECHNOLOGY LLC,

ALARM PROTECTION TECHNOLOGY 

HOLDINGS, LLC, ALARM PROTECTION 

TECHNOLOGY MANAGEMENT, LLC,

 Defendants-Appellees.

________________________

Appeals from the United States District Court

for the Southern District of Florida

_______________________

(March 24, 2016)

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Before WILLIAM PRYOR and DUBINA, Circuit Judges, and ROBRENO,

*

District Judge.

PER CURIAM: 

This case involves two sets of letters: ADT and APT. Plaintiff ADT is a 

well-known provider of burglar and fire alarm systems. Defendant Alarm 

Protection Technology (“APT” or “Alarm Protection”) sells alarm systems on a 

door-to-door basis. ADT sued Alarm Protection for unfair competition and 

trademark infringement based on its use of “APT” in its sales pitch. A jury 

returned a verdict in Alarm Protection’s favor, and ADT now appeals the district 

court’s refusal to give three of ADT’s requested jury instructions. In a separate 

appeal, which is now consolidated with the first, ADT takes issue with the district 

court’s denial of ADT’s motion to stay payment of the preliminary injunction bond 

pending this appeal. After reading the briefs, reviewing the record below, and 

hearing oral argument, we affirm the district court in all respects.

I. BACKGROUND

Adam Schanz began selling alarm systems door-to-door in 2004. In 2008, 

Schanz formed Alarm Protection Technology LLC in Utah, adopting “APT” as a 

d/b/a name for his company. In 2011, Schanz formed a number of other entities, 

including Alarm Protection Technology Florida LLC. The company used “APT” 

 

* Honorable Eduardo C. Robreno, United States District Judge for the Eastern District of 

Pennsylvania, sitting by designation.

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on their yard signs, in their website URL, in their toll-free number, and in their 

sales literature. 

In 2012, ADT LLC began receiving reports from its Florida customers that 

Alarm Protection’s sales agents were going to ADT customers’ homes and asking 

if they were interested in an “upgrade” to their ADT alarm systems. According to 

ADT, the “upgrade” pitch, combined with the similarity in names, misled 

customers into signing contracts with Alarm Protection under the erroneous belief 

that they were upgrading their current ADT systems.

ADT initially sued Alarm Protection for deceptive trade practices under the 

Lanham Act, 15 U.S.C. § 1125(a)(1), and Florida’s Deceptive and Unfair Trade 

Practices Act, Fla. Stat. § 501.201, et seq., as well as intentional interference with 

contractual relations and commercial disparagement. ADT sought and obtained a 

preliminary injunction to bar Alarm Protection from using the sales pitch in its

door-to-door sales.

ADT later amended its complaint to add a separate claim for trademark 

infringement under the Lanham Act, 15 U.S.C. § 1125(a), (c). Thereafter, ADT 

sought and obtained a second preliminary injunction to bar Alarm Protection from 

using the “APT” acronym in commerce pending trial. ADT was ordered to post a 

$100,000 bond to protect Alarm Protection with respect to the injunction. ADT 

later filed a Second Amended Complaint to name other Alarm Protection entities. 

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With trial approaching, ADT moved in limine to prevent Alarm Protection 

from introducing evidence of the company’s “Clarification Questionnaires” and 

“Welcome Calls,” which were used to dispel customer confusion. ADT based its 

motion on the “initial interest confusion” doctrine. The district court denied the 

motion, explaining that the Eleventh Circuit has not recognized the doctrine. 

At trial, ADT customers testified that Alarm Protection’s sales agents began 

their pitch by identifying themselves as working for “APT,” which, according to 

customer testimony, sounds like “ADT” through the door during a door-to-door 

introduction. Part of Alarm Protection’s defense theory was that it had cured any 

possible confusion at the initiation of the door-to-door sale by the transaction’s 

close. Alarm Protection argued that customers signed a “Clarification 

Questionnaire” to affirm their understanding that the sales agent represented only

Alarm Protection. The customer later participated in a “Welcome Call,” during 

which an Alarm Protection operator explained that Alarm Protection is unrelated to 

any other company. 

ADT also requested a jury instruction on the initial interest confusion 

doctrine, despite the district court’s earlier denial of ADT’s motion in limine on 

those same grounds. ADT also requested an instruction on the “type and strength 

of mark.” This requested instruction stated that “the law provides expanded 

protection for trademarks made up of acronyms or letter combinations, because it 

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is more difficult to remember a series of arbitrary letters.” ADT sought an

additional instruction stating that Schanz could be individually liable for any 

infringements that he caused by creating and doing business with the “APT” mark. 

The district court declined to give these requested instructions. At the charge 

conference, the district court explained that it had “done a lot of reading of cases,” 

and determined that “the initial interest confusion [doctrine]” had not been 

“adopted.” The district court proposed that the jury verdict form include a specific 

question to ask whether there was “confusion at the initial interest time.” Neither 

party objected to the proposed verdict form.

Ultimately, the district court, basing its instruction on the Eleventh Circuit 

Pattern Civil Jury Instruction for trademark infringement, explained to the jury that

[i]t is not essential that the acronym used by 

Defendants be an exact copy of ADT’s trademark. 

Instead, ADT must demonstrate by a preponderance of 

the evidence that Defendants’ use of its trademark is, 

when viewed in its entirety, likely to cause confusion as 

to the source, origin, affiliation, approval or sponsorship 

of the goods in question.

See 11th Cir. Pattern Civ. Jury Instr. 10.1 (2013).

Additionally, instead of giving the specific “type and strength” instruction

requested by ADT, the district court explained that “[t]he first factor” the jury 

should consider “in determining whether a likelihood of confusion exists” is “the 

type and strength of the mark.” The district court further stated that “ADT’s 

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trademark is an arbitrary trademark that is a strong trademark,” and it provided a 

definition and example of an arbitrary trademark. 

As to corporate and individual liability, the district court instructed that “a 

corporation is responsible under the law for the acts and statements of its 

employees that are made within the scope of their duties as employees of the 

company.” Finally, regarding the trademark infringement count, the district court 

instructed the jury that “ADT claims that Alarm Protection Technology, Alarm 

Protection Technology Florida, Alarm Protection Technology Management and 

Alarm Protection Technology Holdings and Adam Schanz have infringed its 

registered trademark.”

After the district court delivered the jury instructions, it reviewed the verdict 

form with the jury. The district court addressed the second question on the verdict 

form, which asked whether the jury “find[s] from a preponderance of the evidence 

that the Defendants’ use of the trademark caused a likelihood of initial interest 

confusion as to Defendants’ affiliation with ADT.” The district court specifically 

stated that “[i]nitial interest confusion is another word for saying initially at the 

door, not necessarily later on the sale.”

The jury returned a verdict in Alarm Protection’s favor, and the district court 

entered judgment on the verdict. ADT did not file a renewed motion for judgment 

as a matter of law or motion for a new trial, but rather filed only a notice of appeal.

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After entry of judgment, Alarm Protection moved to recover on the 

injunction bond posted earlier by ADT, which the district court granted over 

ADT’s objection. ADT then posted a supersedeas bond and appealed the district 

court’s ruling on the injunction bond. We consolidated the two appeals, and both 

are presently before the Court.

II. STANDARD OF REVIEW

We review a district court’s refusal to give a requested jury instruction for

abuse of discretion. Burchfield v. CSX Transp., Inc., 636 F.3d 1330, 1333 (11th 

Cir. 2011). A district court abuses its discretion by refusing to give a requested 

instruction “only when (1) the requested instruction correctly stated the law, (2) the 

instruction dealt with an issue properly before the jury, and (3) the failure to give 

the instruction resulted in prejudicial harm to the requesting party.” Id. at 1333–34

(quoting Goldsmith v. Bagby Elevator Co., 513 F.3d 1261, 1287 (11th Cir. 2008)).

“When the instructions, taken together, properly express the law applicable 

to the case, there is no error even though an isolated clause may be inaccurate, 

ambiguous, incomplete or otherwise subject to criticism.” Morgan v. Family Dollar 

Stores, Inc., 551 F.3d 1233, 1283 (11th Cir. 2008) (quoting Somer v. Johnson, 704 

F.2d 1473, 1477–78 (11th Cir. 1983)). The Court will reverse only if “left with a 

substantial and ineradicable doubt as to whether the jury was properly guided in its 

deliberations.” Bateman v. Mnemonics, Inc., 79 F.3d 1532, 1543 (11th Cir. 1996) 

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(quoting Miller v. Universal City Studios, Inc., 650 F.2d 1365, 1372 (11th Cir. 

1981)).

III. DISCUSSION

ADT argues that the district court abused its discretion in refusing to give its

requested jury instructions as to (1) the “initial interest confusion” doctrine; (2) the 

protections provided to trademarks consisting of words and letter combinations; 

and (3) a company owner’s individual liability for trademark infringement. We 

address each argument in turn.

1. Initial Interest Confusion Instruction

ADT first argues that its proposed “initial interest confusion” instruction 

correctly stated that “a defendant violates the law when it causes confusion only 

before a sale . . . even if the customer understands the defendant’s identity by the 

time the sale is actually made.” The Eleventh Circuit has not yet decided whether a 

trademark infringement claim based on “initial interest confusion” is actionable 

under the Lanham Act. See Suntree Techs. Inc. v. Ecosense Int’l, Inc., 693 F.3d 

1338, 1347 (11th Cir. 2012) (declining to address the issue). Courts of appeals in 

other Circuits, however, have held that such a claim is actionable. See, e.g.,

Australian Gold, Inc. v. Hatfield, 436 F.3d 1228, 1238–39 (10th Cir. 2006); Gen. 

Motors Corp. v. Keystone Auto. Indus., Inc., 453 F.3d 351, 355 (6th Cir. 2006)

(describing the doctrine as “confusion at the point of sale”); Louis Vuitton 

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Malletier v. Burlington Coat Factory Warehouse Corp., 426 F.3d 532, 537 n.2 (2d 

Cir. 2005); Checkpoint Sys., Inc. v. Check Point Software Techs., Inc., 269 F.3d 

270, 292 (3d Cir. 2001); Interstellar Starship Servs., Ltd. v. Epix Inc., 184 F.3d 

1107, 1110 (9th Cir. 1999); Elvis Presley Enters. Inc. v. Capece, 141 F.3d 188, 204 

(5th Cir. 1998); Dorr-Oliver, Inc. v. Fluid-Quip, Inc., 94 F.3d 376, 382 (7th Cir. 

1996); Downtowner/Passport Int’l Hotel Corp. v. Norlew, Inc., 841 F.2d 214, 219–

20 (8th Cir. 1988) (discussing “likelihood of confusion that initially existed”). But 

see Lamparello v. Falwell, 420 F.3d 309, 316 (4th Cir. 2005) (“[W]e have never 

adopted the initial interest confusion theory; rather, we have followed a very 

different mode of analysis, requiring courts to determine whether a likelihood of 

confusion exists by ‘examin[ing] the allegedly infringing use in the context in 

which it is seen by the ordinary consumer.’” (second alteration in original) 

(quoting Anheuser-Busch, Inc. v. L&L Wings, Inc., 962 F.2d 316, 319 (4th Cir. 

1992)). But we need not decide whether the “initial interest confusion” theory is 

actionable because, even if it were, the district court’s failure to give the requested

instruction did not prejudicially harm ADT.

During the charge conference, the district court denied ADT’s requested 

instruction on “initial interest confusion.” The district court explained that it would 

include a special interrogatory on the jury verdict form instead. If the jury were to 

find that there was confusion, the district court proposed “to have a sub-question 

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A: Was the confusion at the initial interest time, yes or no; was there confusion at 

the contract time, yes or no.” ADT did not object to the proposed solution.

After the district court instructed the jury on the trademark infringement 

count, the court reviewed the verdict form with the jury and specifically stated that 

“[i]nitial interest confusion is another word for saying initially at the door, not 

necessarily later on the sale.” This explanation adequately addressed ADT’s initial 

interest theory.

The Court is not persuaded by ADT’s argument that the district court’s use 

of the Eleventh Circuit pattern instruction on trademark infringement foreclosed

the jury from fairly considering ADT’s theory. The district court instructed the jury 

that “ADT must demonstrate by a preponderance of the evidence that Defendants’ 

use of its trademark is, when viewed in its entirety, likely to cause confusion as to 

the source, origin, affiliation, approval or sponsorship of the goods in question.” 

See Pattern Civ. Jury Instr. 11th Cir. 10.1. Considering Alarm Protection’s 

trademark use “in its entirety” did not bar the jury from considering ADT’s theory 

of initial interest confusion, because the “entirety” of Alarm Protection’s actions 

include its actions at the initial stage of the sale. Even those circuits that have 

recognized the initial interest doctrine have not included any reference to the 

doctrine in their pattern instructions. See, e.g., Fed. Civ. Jury Instr. 7th Cir. 13.1.2 

(2008). And even some, in a manner similar to the Eleventh Circuit, maintain 

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reference to “the total” or “all” of the defendant’s actions. See, e.g., Model Civ. 

Jury Instr. 9th Cir. 15.16 (2007) (“[Y]ou must consider all relevant evidence in 

determining [the likelihood of confusion].”); see also 3A Fed. Jury Prac. & Instr. 

§ 159:25 (6th ed. 2015) (“[E]ach [likelihood of confusion factor] should be 

weighed in light of the total evidence presented at trial.”). Therefore, because the 

failure to give the instruction did not prejudicially harm ADT, the district court did 

not abuse its discretion.

2. Protections for Trademarks that Consist of Words and Letter 

Combinations

ADT also appeals the district court’s refusal to give an instruction stating

that “the law provides expanded protection for trademarks made up of acronyms or 

letter combinations, because it is more difficult to remember a series of arbitrary 

letters.” But ADT’s requested instruction did not correctly state the law and the

district court’s failure to give the instruction did not prejudicially harm ADT.

First, we agree that the requested instruction did not correctly state the law. 

It is true that “letter marks [are] generally accorded broader trademark protection 

because ‘it is more difficult to remember a series of arbitrarily arranged letters than 

it is to remember words, figures, phrases, or syllables.’” CAE, Inc. v. Clean Air 

Eng’g, Inc., 267 F.3d 660, 684 (7th Cir. 2001) (quoting 3 J. Thomas McCarthy, 

McCarthy on Trademarks and Unfair Competition § 23:33 (4th ed. 2015)). This 

broader protection results from an application of the likelihood-of-confusion 

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factors, one of which is the strength of the mark. See, e.g., Kadant, Inc. v. Seeley 

Mach., Inc., 244 F. Supp. 2d 19, 27–29 (N.D.N.Y. 2003) (stating that the 

“[p]laintiff’s mark--AES--has inherent distinctiveness” as an arbitrary acronym, 

which indicates the mark’s strength for purposes of the likelihood-of-confusion 

analysis); Dere v. Inst. for Sci. Info., Inc., 420 F.2d 1068, 1069 (C.C.P.A. 1970) 

(“We conclude that it is more difficult to remember a series of arbitrarily arranged 

letters than it is to remember figures, syllables, or phrases, and that the difficulty of 

remembering such multiple-letter marks makes the likelihood of confusion 

between such marks, when similar, more probable.”).

But the mark is not afforded “expanded” protection as a matter of law 

simply because it is a word or letter combination. Indeed, none of the cases on 

which ADT relies describe the protection afforded to acronyms and letter 

combinations as “expanded.” See, e.g., CAE, Inc., 267 F.3d at 684–85 (stating only 

that “confusion is more likely” between “arbitrarily arranged letters” than other 

categories of marks) (quoting Edison Bros. Stores, Inc. v. Brutting E.B. Sport-Int’l 

Gmbh, 230 U.S.P.Q 530, 533 (T.T.A.B. 1986)); Kadant, 244 F. Supp. 2d at 29

(considering the similarity in acronyms “[t]o determine whether such confusion is 

likely”). Therefore, the requested instruction is not a correct statement of the law.

Second, even if it were a correct statement of the law, the district court’s 

failure to give the requested instruction did not prejudicially harm ADT, because 

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the proposed instruction was substantially covered by another instruction. See

Goulah v. Ford Motor Co., 118 F.3d 1478, 1485 (11th Cir. 1997). Here, the district 

court instructed the jury that “[t]here are seven factors you can use to determine 

whether a likelihood of confusion exists” and “[t]he first factor is the type and 

strength of the trademark.” Specifically, the district court told the jury that “ADT’s 

trademark is an arbitrary trademark that is a strong trademark,” proceeded to define 

an arbitrary mark, and provided an example. Therefore, ADT was not prejudicially 

harmed by the district court’s failure to give the requested instruction.

3. Adam Schanz’s Individual Liability

Finally, ADT appeals the district court’s refusal to instruct the jury on

Schanz’s individual liability. ADT sought an instruction stating that Schanz could 

be directly liable for any infringements that he caused by creating and doing 

business with the “APT” mark. The proposed instruction would have explained

that “ADT, LLC has alleged that Adam Schanz is individually liable for trademark 

infringement” and “[i]ndividuals, as well as companies, may be liable for 

trademark infringement.” It would have also stated that “[i]f an individual actively 

and knowingly caused the infringement as a moving, conscious force, then he can 

be liable for trademark infringement, if ADT, LLC is able to prove all other 

elements of its claim against that individual.” The district court declined to give the 

instruction. 

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First, the requested instruction correctly stated the law. “Natural persons, as 

well as corporations, may be liable for trademark infringement under the Lanham 

Act” if, as a business entity’s agent, an individual “actively caused the 

infringement, as a moving, conscious force.” Chanel, Inc. v. Italian Activewear of 

Fla., Inc., 931 F.2d 1472, 1477–48 (11th Cir. 1991) (citing Mead Johnson & Co. v. 

Baby’s Formula Serv., Inc., 402 F.2d 19 (5th Cir. 1968)). “Specifically, a corporate 

officer who directs, controls, ratifies, participates in, or is the moving force behind 

the infringing activity, is personally liable for such infringement without regard to 

piercing of the corporate veil.” Babbit Elecs., Inc. v. Dynascan Corp., 38 F.3d 

1161, 1184 (11th Cir. 1994). 

Alarm Protection’s status as a limited liability company, rather than a 

corporation, is a distinction without a difference. Individual liability for trademark 

infringement does not turn on corporate form. Rather, it turns on the principle that 

“[i]f an individual actively and knowingly caused the trademark infringement, he is 

personally responsible.” Id. (quoting Chanel, 931 F.2d at 1477). Therefore, ADT’s 

requested instruction as to Schanz’s individual liability correctly stated the law.

Second, the issue was properly before the jury. See Nat’l Fire Ins. Co. v. 

Hous. Dev. Co., 827 F.2d 1475, 1482 (11th Cir. 1987). It was Schanz, as Alarm 

Protection’s sole owner, who chose Alarm Protection’s business name, selected its 

d/b/a acronym, and trained its sales agents on the door-to-door sales tactics. The 

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jury could have considered this evidence to determine whether Schanz “actively 

and knowingly” and “as a moving, conscious force” caused the alleged 

infringement. Chanel, 931 F.2d at 1477–78. Therefore, the issue was properly 

before the jury.

But the district court did not abuse its discretion because ADT was not 

prejudicially harmed. The district court’s refusal to given the individual liability 

instruction was, at most, harmless error. The district court instructed the jury that 

ADT’s infringement claims were against the Alarm Protection Technology 

business entities, as well as Adam Schanz. 

Moreover, the district court instructed the jury that “a corporation is 

responsible under the law for the acts and statements of its employees that are 

made within the scope of their duties as employees of the company.” Accordingly, 

under agency principles, Alarm Protection’s liability and Schanz’s liability were 

coextensive. And because the jury did not find Alarm Protection liable for 

trademark infringement, which it could have done only based on Schanz’s 

individual actions, the absence of an individual liability instruction did not affect

the case’s outcome. Therefore, the district court’s refusal to give the requested 

instruction does not warrant reversal.

Because no reversible error occurred, the Court need not address ADT’s 

request for entry of judgment as a matter of law. Likewise, the Court need not 

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address ADT’s challenge to the post-judgment order that required ADT to pay the

injunction bond, because ADT was not successful in this appeal.

IV. CONCLUSION

We AFFIRM the decisions of the district court.

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