Document ID: s3://data.kl3m.ai/documents/govinfo/USCOURTS/USCOURTS-caed-2_05-cv-00377/USCOURTS-caed-2_05-cv-00377-0/pdf.json

Parties Involved:
Sun Flour Baking Company
Defendant
Union of Orthodox Jewish Congregations of America
Plaintiff

Document Text:

CONSENT ORDER -1- 

 

IN THE UNITED STATES DISTRICT COURT 

FOR THE EASTERN DISTRICT OF CALIFORNIA 

__________________________________________ 

 ) 

UNION OF ORTHODOX JEWISH ) 

CONGREGATIONS OF AMERICA, ) 

 ) 

 Plaintiff, ) CIVIL ACTION NO. 2:05-CV- 

) 00377-FCD-DAD 

v. ) 

 ) 

SUN FLOUR BAKING COMPANY ) 

 ) 

 Defendant. ) 

__________________________________________) 

CONSENT ORDER

Plaintiff Union of Orthodox Jewish Congregations of America (“Orthodox Union”) and 

Defendant Sun Flour Baking Company (“Sun Flour”) have agreed to the entry of this Consent 

Order. Accordingly, the Court finds, concludes, and orders as follows: 

1. Plaintiff Union of Orthodox Jewish Congregations of America (“Orthodox 

Union”) is the sole and exclusive proprietor of the kosher certification mark (the “OU 

mark”). The OU mark has been used on hundreds of thousands of foods and beverages, and 

related products and services, as an indicator that such products have been certified as kosher by 

the Orthodox Union. The OU mark has achieved a high degree of consumer recognition and has 

become famous as the most widely recognized indicator of kosher foods throughout the world. 

The OU mark is federally registered and incontestable. 

2. As a result of the Orthodox Union’s promotional efforts, licensing practices, and 

stringent certification standards, the OU mark has an extraordinary reputation in connection with 

foods, beverages, and related products and services, and consumers have come to associate the 

OU mark with the Orthodox Union. 

Case 2:05-cv-00377-FCD-DAD Document 14 Filed 05/12/05 Page 1 of 4
CONSENT ORDER -2- 

3. Defendant Sun Flour manufactures various baked products. 

4. Defendant has sold goods using the OU mark, or a mark confusingly similar 

thereto, but is not authorized to use the OU mark. 

5. As of February 2005, Defendant’s products bearing the OU mark were still being 

sold to the public. 

6. As a result of Defendant’s action, consumers have undoubtedly purchased the 

Defendant’s products under the mistaken belief that such products were certified as kosher by the 

Orthodox Union. 

7. Defendant’s conduct causes a likelihood of confusion, and also has potentially 

caused kosher consumers to unwittingly violate their religious beliefs. 

Accordingly, it is hereby: 

ORDERED, that Sun Flour, and all those persons in active concert or participation with 

them who receive actual notice of this injunction, are hereby enjoined and restrained from using 

the OU mark, or any mark confusingly similar thereto such as that currently appearing on 

Defendant’s products, in any unauthorized manner, and from manufacturing, selling, offering to 

sell, advertising, licensing, reproducing, or in any other way participating in the distribution of 

products that bear the OU mark, or any mark confusingly similar thereto; and it is further 

ORDERED, that Sun Flour shall utilize its best efforts to recall all Sun Flour products 

bearing the OU mark, or any mark confusingly similar thereto such as that currently appearing 

on Defendant’s products, from any and all distributors, wholesalers, jobbers, dealers, retailers, 

and any other persons known to Sun Flour to have possession of such products. Such “best 

efforts” shall include (1) phone calls to regular buyers to identify remaining product with the 

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CONSENT ORDER -3- 

confusingly similar mark and placing stickers over the mark on that product to mask the mark; 

(2) supply sales person with supply of stickers to place over mark on any product found to bear 

the mark during her sales calls to customers and, (3) a flyer included with future shipments to 

each retailer asking that retailer to inspect on-shelf product for the mark and to inform Sun Flour 

if any is found; and it is further 

ORDERED, that Sun Flour shall, within five (5) days of the date of this order, destroy all 

of its packaging material bearing the OU mark, or any mark confusingly similar thereto such as 

that currently appearing on Defendant’s products, or otherwise excise the OU mark from such 

packaging; and it is further 

ORDERED, that Sun Flour shall, within five (5) days from the date of this order, 

promptly remove the OU mark, or any mark confusingly similar thereto such as that currently 

appearing on Defendant’s products, from any of its advertising. 

ORDERED, the parties shall submit a dismissal documents within 30 days of the date of 

this order. 

SO ORDERED this 12th day of May, 2005 

 /s/ Frank C. Damrell Jr. 

 United States District Judge 

Case 2:05-cv-00377-FCD-DAD Document 14 Filed 05/12/05 Page 3 of 4
CONSENT ORDER -4- 

Seen and Agreed: 

__________/s/________________ 

James M. Morris [SBN# 948365] 

MORRIS & NAKAUE 

3031 West March Lane 

Suite 239 West 

Stockton, CA 95219-6500 

Telephone: (209) 477-6430 

Facsimile: (209) 477-3450 

Of Counsel: 

David J. Butler 

Wendy C. McGraw 

L. Misha Preheim 

SWIDLER BERLIN LLP 

The Washington Harbour 

3000 K Street, NW, Suite 300 

Washington, DC 20007 

Telephone: (202) 424-7500 

Facsimile: (202) 424-7645 

Attorneys for Plaintiff 

Union of Orthodox Jewish Congregations of America 

____________/s/______________ 

Robert W. Hunt 

The Hunt Law Offices 

3017 Douglas Blvd., Suite 300 

Roseville, CA 95661 

Telephone: (916) 660-1429 

Facsimile: (916) 660-1427 

Attorney for Defendant 

Sun Flour Baking Company 

9211028v1 

Case 2:05-cv-00377-FCD-DAD Document 14 Filed 05/12/05 Page 4 of 4