Source: s3://data.kl3m.ai/documents/govinfo/USCOURTS/USCOURTS-cand-3_13-cv-04058/USCOURTS-cand-3_13-cv-04058-2/pdf.json

Nature of Suit Code: 840
Nature of Suit: Trademark
Cause of Action: 15:1114 Trademark Infringement

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CONSENT JUDGMENT AND PERMANENT 

INJUNCTION

Jane L. Froyd (State Bar No. 220776)

JONES DAY 

1755 Embarcadero Road 

Palo Alto, California 94303 

Telephone: (650) 739-3939 

Facsimile: (650) 739-3900 

jfroyd@jonesday.com 

Attorney for Plaintiffs 

BMW OF NORTH AMERICA, LLC 

and 

BAYERISCHE MOTOREN WERKE AG 

Pavel Pogodin (State Bar No. 206441) 

TRANSPACIFIC LAW GROUP 

530 Lytton Avenue 

Palo Alto, California 94301 

Telephone: 1-650-469-3750 

Facsimile: 1-650-472 8961 

pavel@transpacificlaw.com 

Attorneys for Defendants 

VALERY MIFTAKHOV and 

EMOTORWERKS, LLC 

UNITED STATES DISTRICT COURT 

NORTHERN DISTRICT OF CALIFORNIA 

SAN FRANCISCO DIVISION 

BMW OF NORTH AMERICA, LLC and 

BAYERISCHE MOTOREN WERKE AG, 

Plaintiffs,

v.

VALERY MIFTAKHOV, d/b/a ELECTRIC 

MOTOR WERKS, and EMOTORWERKS, 

LLC,

Defendants.

Case No. 3:13-cv-04058-WHA

CONSENT JUDGMENT AND 

PERMANENT INJUNCTION 

Judge: Hon. William Alsup 

Plaintiffs BMW of North America, LLC and Bayerische Motoren Werke AG (collectively, 

“Plaintiffs” or “BMW”), having filed a Complaint on August 30, 2013 and an Amended 

Complaint on October 2, 2013 against Defendants Valery Miftakhov, d/b/a Electric Motor Werks, 

and Emotorwerks, LLC (collectively, “Defendants”) claiming trademark infringement under 15 

Case 3:13-cv-04058-WHA Document 38 Filed 01/03/14 Page 1 of 7
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-2-

CONSENT JUDGMENT AND PERMANENT 

INJUNCTION 

U.S.C. § 1114(1), unfair competition and false designation of origin under 15 U.S.C. § 1125(a), 

trademark dilution under 15 U.S.C § 1125(c), unfair competition under Cal. Bus. & Prof. Code 

§§ 17200 et seq., trademark dilution under Cal. Bus. & Prof. Code § 1427(a), and trademark 

infringement and unfair competition under California common law; 

Plaintiffs, having alleged that they have, in connection with their business of, inter alia, 

designing, manufacturing, distributing, servicing, and selling automobiles and providing parts and 

accessories for automobiles, extensively used and advertised said products and services under 

their “BMW” mark, Roundel logo, THE ULTIMATE DRIVING MACHINE mark, and THE 

ULTIMATE DRIVING EXPERIENCE mark, and that Plaintiffs are the exclusive owners of valid 

and subsisting federal trademark registrations, including incontestable trademark registrations, for 

these marks, and that these marks are well-known and/or famous and distinctive marks among 

purchasers of motor vehicles as well as among members of the general public, and Defendants 

having acknowledged same; 

Defendants, having offered electric car conversions under the mark “EMW,” a modified 

Roundel logo, the phrase “Drive No Evil/Make Your Car Electric” with a depiction of a BMW 

vehicle, the advertising slogan “BMW - Now Electric”, and the slogan “THE GREEN 

ULTIMATE GREEN DRIVING EXPERIENCE”; 

Defendants, without admitting any of the allegations of the Amended Complaint and 

without admitting any liability, and expressly denying same, solely to avoid the expense and 

distraction of protracted litigation, and wishing to settle their dispute with Plaintiffs amicably; 

Defendants, acknowledging the jurisdiction of this Court over them and the subject matter 

hereof; having waived the entry of findings of fact and conclusions of law pursuant to Rule 52 of 

the Federal Rules of Civil Procedure; and having waived any objections with regard to the right to 

appeal this Consent Judgment; 

It further appearing that this Court has jurisdiction over the subject matter hereof; 

With the consent of Plaintiffs and Defendants, and for good cause, IT IS HEREBY 

ORDERED, ADJUDGED AND DECREED that: 

Case 3:13-cv-04058-WHA Document 38 Filed 01/03/14 Page 2 of 7
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-3-

CONSENT JUDGMENT AND PERMANENT 

INJUNCTION 

1. Defendants, their subsidiaries, affiliates, directors, officers, agents, servants, 

employees, representatives, successors, assigns, attorneys-in-fact, and all those persons in active 

concert or participation with them who receive actual notice of this Consent Judgment by 

personal service or otherwise, and each of them, be and hereby are enjoined and restrained from: 

A. Using the trade name or trademark “EMW”, either alone or with other 

letters, shapes, or words, in connection with Defendants’ trade name or business, 

B. Using the modified Roundel logo depicted below in connection with 

Defendants’ business; 

C. Using “THE GREEN ULTIMATE DRIVING EXPERIENCE” slogan and 

any other colorable imitations of BMW’s THE ULTIMATE DRIVING MACHINE and THE 

ULTIMATE DRIVING EXPERIENCE marks in connection with Defendants’ business; 

D. Using the advertising slogan “BMW - Now Electric”; 

E. Depicting a BMW vehicle in connection with the advertising slogan “Drive 

No Evil/Make Your Car Electric”; 

F. Making any trademark use of any other BMW trademarks or logos, or 

colorable imitations thereof; 

G. Indicating or suggesting in any manner that Defendants’ goods or services 

are or were somehow sponsored, or approved by or affiliated with BMW; 

H. Passing off, promoting, or selling any product or service as a product or 

service authorized by or under the supervision or control of BMW when such, in fact, is not the 

case; 

Case 3:13-cv-04058-WHA Document 38 Filed 01/03/14 Page 3 of 7
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-4-

CONSENT JUDGMENT AND PERMANENT 

INJUNCTION 

I. Indicating in any matter that Plaintiffs’ trademarks, logos or trade dress 

belong to or are owned by Defendants; and 

J. Doing any other act or thing likely to confuse, mislead, or deceive others 

into believing that Defendants, or their products or services, emanate from, or are connected with, 

sponsored by, or approved by BMW. 

 IT IS FURTHER ORDERED, ADJUDGED AND DECREED that Defendants are 

directed to: 

 2. Remove the “EMW” mark, the modified Roundel logo depicted above, “THE 

GREEN ULTIMATE DRIVING EXPERIENCE” and “BMW - Now Electric” slogans, and 

images of BMW vehicles in connection with the slogans “Drive No Evil/Make Your Car Electric” 

from signs, flags, banners, conversion products, interior and exterior walls, window etchings, 

websites, commercial videos, clothing and accessories, photographs, telephone directory or other 

internet or print advertisements, promotional activities, stationery, business cards, and anywhere 

else in connection with Defendants’ business; 

 3. In accordance with Section 36 of the Lanham Act, 15 U.S.C. § 1118, destroy all 

business cards, labels, signs, photographs, prints, packages, bottles, receptacles, containers, 

papers, shirts, hats, advertisements and other promotional materials in Defendants’ possession or 

control bearing any use of BMW’s Roundel logo, THE ULTIMATE DRIVING MACHINE mark, 

THE ULTIMATE DRIVING EXPERIENCE mark and trademark use of the “BMW” mark, or 

colorable imitations thereof; and 

 4. File with the Court and serve on counsel for Plaintiffs within sixty (60) days after 

entry of this Order, a sworn written statement pursuant to § 34(a) of the Federal Trademark Act, 

15 U.S.C. § 1116(a), setting forth in detail the manner and form in which the Defendants have 

complied with this Consent Judgment. 

Case 3:13-cv-04058-WHA Document 38 Filed 01/03/14 Page 4 of 7
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CONSENT JUDGMENT AND PERMANENT 

INJUNCTION 

IT IS FURTHER HEREBY ORDERED, ADJUDGED AND DECREED that: 

5. This Court shall retain jurisdiction of this matter for the purpose of enforcing the 

terms of this Consent Judgment. The parties acknowledge that a breach of this Consent Judgment 

by Defendants or their agents would result in immediate and irreparable injury to BMW, that it 

would be difficult or impossible to establish the full monetary value of such damage, and that 

BMW would be entitled to immediate injunctive relief to enforce this Consent Judgment and to 

reimbursement of its reasonable attorney’s fees and costs arising from enforcement of such a 

breach; 

6. BMW and Defendants shall each bear their own attorneys’ fees and expenses 

incurred in connection with the Amended Complaint and Consent Judgment. 

7. Defendants shall provide a copy of this Consent Judgment to each of their 

affiliates, partners, managers, agents, representatives, successors, and assigns. 

8. This Consent Judgment is binding upon Defendants and their officers, agents, 

servants, employees, independent contractors and attorneys, or any other person or entity acting 

in concert or participating with the Defendants. 

9. This Court shall retain jurisdiction of this matter and over the parties thereto for 

the purpose of enforcing the terms of this Consent Judgment and the separate Settlement 

Agreement entered into between Plaintiffs and the Defendants with respect to the subject matter 

of this action for no more than 120 days. 

10. In accordance with § 34 of the Federal Trademark Act, 15 U.S.C. § 1116, the 

Clerk of the Court shall notify the Commissioner of Patents and Trademarks of the entry of this 

Final Judgment who shall enter it upon the records of the United States Patent and Trademark 

Office. 

11. There being no just reason for delay, the Clerk of this Court is hereby directed, 

pursuant to Rule 54(b) of the Federal Rules of Civil Procedure, to enter this Consent Judgment 

forthwith. 

IT IS SO ORDERED. 

 

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