Source: s3://data.kl3m.ai/documents/govinfo/USCOURTS/USCOURTS-cand-5_05-cv-04994/USCOURTS-cand-5_05-cv-04994-3/pdf.json

Nature of Suit Code: 840
Nature of Suit: Trademark
Cause of Action: 15:1125 Trademark Infringement (Lanham Act)

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JUDGMENT Levi Strauss & Co. v. Memolink, Inc.

 Case No. 05 04994 JW 

UNITED STATES DISTRICT COURT 

FOR THE NORTHERN DISTRICT OF CALIFORNIA 

SAN FRANCISCO DIVISION 

LEVI STRAUSS & CO., 

Plaintiff, 

v. 

MEMOLINK, INC., 

Defendant. 

 Case No. C 05-04994 JW

CONSENT JUDGMENT 

 

 Plaintiff Levi Strauss & Co. ("LS&CO.") has filed a Complaint alleging trademark 

infringement, dilution, violations of the CAN-SPAM Act and unfair competition under federal and 

California law against Memolink, Inc. LS&CO. alleges that Memolink has used LS&CO.'s LEVI'S® 

and 501® trademarks and advertising copy in a deceptive on-line promotion that violated LS&CO.'s 

rights in its trademarks and caused harm to its reputation for honest marketing and consumer privacy. 

The parties have agreed to entry of a consent judgment upon the following facts and conclusions. 

Each party has waived the right to appeal from this final judgment and each party will bear its own 

fees and costs in connection with this action. 

I. FACTS AND CONCLUSIONS OF LAW 

 1. This Court has subject matter jurisdiction over this lawsuit and personal jurisdiction 

over the parties. 

 2. After a mediation before Hon. Judge Edward A. Infante, the parties have consented to 

judgment on the following terms which the Court finds and concludes is appropriate under the 

circumstances: 

 3. Memolink shall pay $75,000 to Levi Strauss & Co. within 60 days of entry of this 

Case 5:05-cv-04994-JW Document 27 Filed 09/18/06 Page 1 of 3
 

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JUDGMENT Levi Strauss & Co. v. Memolink, Inc.

 Case No. 05 04994 JW 

judgment. 

 4. Memolink shall issue the remedial statement attached as Exhibit A to all consumers 

who affirmatively responded to the challenged promotion and shall award each such consumer 5000 

Memolink "points," except to the extent that such consumers have since "opted out" of any further 

communications with Memolink. 

 5. Memolink and its officers, employees and agents are permanently enjoined from any 

advertisement, solicitation, promotion or marketing effort of any kind including without limitation, via 

on-line, electronic, e-mail, telephone, or mail, that refers in any manner, directly or indirectly to Levi 

Strauss & Co., or the following trademarks: The LEVI'S®, DOCKERS®, LEVI STRAUSS 

SIGNATURE®, 501®, LEVI'S® RED TABTM, SILVERTAB®, LEVI'S® REDTM, LEVI'S ® 

CAPITAL ETM, LEVI'S® ENGINEERED JEANS®, LEVI'S® TYPE 1®, LEVI'S® REDWIRETM, 

LEVI'S® TAB TWILLSTM trademarks, LS&CO.'s Tab and Arcuate trademarks, its TWO HORSE 

design trademark, the LEVI'S® "Batwing design trademark, or the LEVI'S® Button design trademark. 

This injunction shall not have any effect to the extent that an authorized LS&CO. retailer engages 

Memolink to create and/or distribute advertising for such authorized retailer, provided that such 

retailer authorizes and approves the final content of any such advertisement. Memolink shall keep 

written records relating to its engagement by an LS&CO. authorized retailer and such retailer's 

approval and authorization of the final content, including the identity of specific individuals who made 

the authorization. 

DATED: ____________, 2006 

 ________________________________ 

 Hon. James Ware 

 United States District Judge 

Sept. 18,

Case 5:05-cv-04994-JW Document 27 Filed 09/18/06 Page 2 of 3
 

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JUDGMENT Levi Strauss & Co. v. Memolink, Inc.

 Case No. 05 04994 JW 

Exhibit A 

Dear Consumer: 

 In 2005, you responded to an offer from Memolink, Inc. to receive a free pair of LEVI'S® 

501® jeans. Levi Strauss & Co. has challenged in a federal lawsuit Memolink's promotion because it 

was misleading consumers to believe that Levi Strauss & Co. was sponsoring the offer and that, by 

participating in the offer, they would receive free jeans. Memolink has neither admitted nor denied 

Levi Strauss & Co.’s claims. 

 Memolink's offer was not authorized by Levi Strauss & Co. Memolink is issuing this 

statement to correct any confusion there may have been about Levi Strauss & Co.'s involvement in 

this promotion. 

 As part of a settlement between Memolink and Levi Strauss & Co., your account with 

Memolink, Inc. will be credited with 5000 Memolink points for your taking the time to read this letter 

and for any confusion you may have had regarding Memolink's offer. Please log into your account at 

www.memolink.com to verify that these points properly have been credited to your account. 

 If you have any questions regarding this letter, please contact Memolink customer support at 

info@memolink.com. 

 Sincerely, 

 David Asseof 

 President/CEO 

 Memolink, Inc. 

Case 5:05-cv-04994-JW Document 27 Filed 09/18/06 Page 3 of 3