Source: s3://data.kl3m.ai/documents/govinfo/USCOURTS/USCOURTS-azd-2_11-cv-00369/USCOURTS-azd-2_11-cv-00369-3/pdf.json

Nature of Suit Code: 840
Nature of Suit: Trademark
Cause of Action: 15:1125 Trademark Infringement (Lanham Act)

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IN THE UNITED STATES DISTRICT COURT

FOR THE DISTRICT OF ARIZONA

Aviva USA Corporation, an Iowa

corporation; and Aviva Brands Limited, a

United Kingdom limited company, 

Plaintiffs, 

vs.

Anil Vazirani, an individual; Vazirani &

Associates Financial, LLC, an Arizona

limited liability company; Secured

Financial Solutions, LLC, an Arizona

limited liability company; James Regan, an

individual; and Regan & Associates, LLC,

an Arizona Limited liability Company

Defendants. __________________________________

Anil Vazirani, an individual; Vazirani &

Associates Financial, LLC, an Arizona

limited liability company; and Secured

Financial Solutions, LLC, an Arizona

limited liability company,

Counterclaimants,

Aviva USA Corporation, an Iowa

corporation; and Aviva Brands Limited, a

United Kingdom limited company,

Counterdefendants.

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No. CV 11-0369-PHX-JAT

ORDER

Pending before the Court are the parties’ cross-motions for summary judgment.

Plaintiffs and counterdefendants Aviva USA Corporation (“AUSA”) and Aviva Brands

Case 2:11-cv-00369-JAT Document 237 Filed 10/02/12 Page 1 of 36
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Limited (“ABL”, and together with AUSA, “Aviva”) have moved for summary judgment on

their federal and state trademark infringement and unfair competition claims and on their

cybersquatting claim. Defendants Anil Vazirani, Vazirani & Associates Financial, LLC

(“VAF”), Secured Financial Solutions, LLC (“SFS,” and together with Mr. Vazirani and

VAF, the “Vazirani Defendants” or “Counterclaimants”), James Regan, and Regan &

Associates, LLC (collectively, the “Regan Defendants,” and together with the Vazirani

Defendants, the “Defendants”) have also moved for summary judgment on those claims, in

addition to Aviva’s state law racketeering claim. Aviva also filed a motion to seal certain

evidence submitted with its motion for summary judgment. The Court now rules on the

motions.

I. BACKGROUND

Aviva is one of the largest insurance companies in the world and serves customers in

the life insurance and annuity sector. Though the Vazirani Defendants once sold Aviva’s life

insurance and annuity products, and related services, under an agreement with certain

affiliates of Aviva, that relationship has been terminated. Defendants now offer those

services in competition with Aviva. Defendant Anil Vazirani, Aviva, and other related

parties are presently engaged in a series of legal disputes arising out of the termination of the

contractual relationship between Mr. Vazirani and Aviva. In the present lawsuit, Aviva

alleges that Defendants have infringed Aviva’s trademarks and committed acts of

racketeering against Aviva.

A. Aviva’s Marks

ABL owns U.S. Trademark Registration No. 2,773,101 for the mark AVIVA as used

in connection with life insurance underwriting and related services. According to Aviva,

AUSA and its affiliates have, with ABL’s authorization, used the AVIVA mark in interstate

commerce since at least 2006 to identify AUSA and its affiliates as the source of a variety

of life insurance and annuity products, and related services, sold by AUSA’s affiliates, and

to distinguish those products and services from those sold by others. Aviva also asserts that,

since at least November 2006, AUSA and its affiliates have used in commerce a trade dress

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consisting of (1) a yellow, blue, and green color scheme; (2) the appearance of a ray of light

emanating from the yellow background; and (3) the use of a serif, all-capitals font for the

AVIVA mark (the “Trade Dress”), to identify AUSA and its affiliates as the source of their

life insurance and annuity products and related services, and to distinguish those products

and services from those sold by others. Aviva also displays a graphic to the left of the

AVIVA mark consisting of a blue, almost-square shaped object, joined at the top with, and

separated at the bottom from, a green, almost-rectangular shaped object. Aviva alleges that

AUSA has expended great effort and expense to develop and maintain the goodwill

associated with the AVIVA mark and the Trade Dress (collectively, “Aviva’s Marks”). As

they appear on AUSA’s website, Aviva’s Marks look like this:

B. Mr. Vazirani’s Relationship with Aviva

Anil Vazirani is an independent life insurance and annuity sales agent. As an

independent agent, Vazirani requires the authorization of any carrier whose life insurance or

annuity products he wishes to sell. Vazirani’s company, Defendant VAF, operates as an

independent marketing organization, or “IMO.” Defendant SFS conducts marketing and

other activities for VAF. In early 2009, AUSA terminated Vazirani’s authorization to sell

the life insurance and annuity products of Aviva’s issuing affiliates. The termination had the

effect not only of barring Vazirani from selling products issued by AUSA’s issuing

subsidiaries, and thus from earning commissions on the sale of those products, but also of

barring Vazirani’s IMO, VAF, from earning any income on the sale of such products by an

agent. As stated by the Vazirani Defendants, now that they are no longer associated with

Aviva, they offer similar services in competition with Aviva. Doc. 174 at 3.

In the time since his contract with Aviva was terminated, Mr. Vazirani initiated four

lawsuits. The first, filed in Maricopa County Superior Court on April 13, 2009, asserted

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claims by Mr. Vazirani and SFS against certain IMO’s and others, whom Mr. Vazirani

alleged were involved in his termination. One of the IMO’s sued in that action was Creative

Marketing, an AUSA subsidiary. The second, filed in the U.S. District Court for the District

of Kansas on October 9, 2009, asserted claims by Vazirani and SFS against Mark Heitz, a

former employee of AUSA, whom Mr. Vazirani alleged was involved in his termination.

The third and fourth lawsuits, in which Mr. Vazirani again alleged wrongful conduct in

connection with his termination, were filed on January 27, 2011 in Maricopa County

Superior Court and on January 28, 2011 in the District of Kansas, respectively. Mr. Vazirani

did not name AUSA or ABL as a defendants in any of the suits.

On July 28, 2010, when only the first two suits were being litigated, Mr. Vazirani’s

counsel sent an email to counsel for Defendants in those suits. At least one of the attorneys

who received the letter apparently also represented AUSA at the time. Doc. 182. The email,

in its entirety, stated the following:

Counsel,

As you know, we have received disclosure documents from all the defendants

as well as from Aviva in the related Heitz litigation pending in Wichita,

Kansas[.]

The e-mails totally belie Aviva’s claim that Mr. Vazirani was terminated as

part of its decision to focus on key core groups. Rather, it is clear that the

named defendants’ wrongful actions caused Aviva to terminate Mr. Vazirani’s

contract and the contracts of his downline producers.

Among other evidence, there is an e-mail from Mike Tripses of CMIC

expressing his intent to cause Mr. Vazirani’s contracts to be terminated not just

with Aviva, but with all insurance carriers that Mr. Vazirani does business

with. Unlike most agents, Mr. Vazirani holds a Series 65 Securities License

and carries the LUTCF designation and is a Qualified Financial Advisor

through Kaplan Financial. According to Mr. Tripses, Mr. Vazirani’s offense

was that he had reported to Aviva instances where competing insurance agents

had provided securities and investment advice that they were not licensed to

provide. Mr. Tripses is currently the Chairman of the Board of Directors of

the National Association for Fixed Annuities (“NAFA”). In that high profile

position, one would hope that Mr. Tripses would not be advocating the mass

termination of an industry leading, “half [sic] of fame” minority agent and

business owner for asking that Aviva hold all agents to the rule that they not

provide securities advice without proper licensure. It is particular unseemly

given NAFA’s ongoing fight against Rule 151A.

There are several e-mails from Advisors Excel talking about “setting up” Anil

for termination and expressing satisfaction in their successful efforts to

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convince Aviva to terminate Mr. Vazirani and Phil Wasserman, both of whose

downline agent Advisors Excel subsequently targeted for recruitment.

As for Ronald Shurts, there is an e-mail from Mr. Shurts telling Aviva to

“TERMINATE THAT . . . IDIOT.”

There are numerous e-mails from Aviva’ [sic] representatives that Aviva

terminated Mr. Vazirani at the behest of the named Defendants and without

any legitimate business justification for doing so.

In light of Mr. Tripses’ threat, we plan to send a letter to all of the insurance

carriers that Mr. Vazirani does business with that includes various nonconfidential disclosure documents that demonstrate that it is not Mr. Vazirani

who has engaged in misconduct, but these defendants. We have also retained

a PR firm to publicize the injustices suffered by Mr. Vazirani at the hand of

your clients and Aviva.

Prior to taking these actions, we wanted to give your clients the opportunity to

discuss a fair and equitable settlement with Mr. Vazirani and/or to participate

in an early mediation. If we don’t hear from you by close of business Monday,

August 3, 2010, we will be left with no choice but to take the actions outlined

above.

Regards,

David G. Bray . . . 

Doc. 182 at 76 (emphases in original). The is no evidence that any of the invited discussions

of settlement or mediation ever took place.

C. The Defendants’ Website and “Blast Emails”

Instead, Mr. Vazirani, along with Mr. Regan and others, implemented a plan to

apparently make good on Mr. Vazirani’s intention to “publicize the injustices suffered by

Mr. Vazirani.” Id. This plan primarily involved developing a website that Mr. Vazirani used

to criticize Aviva and its business practices (“the Website”). A heading was included on the

Website that appeared on each page and read: “AVIVA Uncovered The Sad Truth About

Aviva’s Business Practices.” Doc. 188-1 at 142-52. The heading also incorporates some

elements of Aviva’s Trade Dress:

 The Website includes several different sections, including “Anil’s Background,”

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which introduces Mr. Vazirani, his history with Aviva, and his concerns about Aviva, and

also includes a photograph of Mr. Vazirani; “Anil’s Case Against Aviva,” which details the

lawsuits initiated by Mr. Vazirani in connection with the termination of his agreement with

Aviva; “The Illinois Complaint Against Mark Heitz,” which links to a news release about a

case alleging deceptive marketing practices against Mr. Heitz and also links to a related

complaint filed in that case; “Aviva’s Class Action Settlement,” which links to a complaint

in a case filed against Aviva alleging that Aviva deceptively marketed to elderly people;

“Newsroom,” which contains no content, but is reserved for “[n]ews releases and related

stories” that might appear in that section in the future; and “Tell us your story about Aviva,”

which allows visitors to the site to send a message to the operators of the Website,

presumably to share their own experiences dealing with Aviva. Doc. 188-1 at 142-52. An

alternate version of the Website also includes sections entitled “Anil’s Legal Filings &

Supporting Emails,” which links to the complaints filed in his lawsuits and various emails

at issue in those lawsuits; “The Washburn University/Sigma Pi Epsilon Connection,” wherein

Mr. Vazirani alleges a connection between some of the people involved in his lawsuits and

a fraternity to which they apparently all belonged; and “Complaint Implicating Aviva in a

Ponzi Scheme,” which links to a complaint in the case alleging deceptive marketing

practices to elderly people and also to an “FBI report that also connects Aviva to the Ponzi

scheme.” Id.

Defendants also registered fourteen domain names in connection with the Website,

each of which referenced Aviva. Those domain names are insideaviva.com, avivaexposed.com, avivauncovered.com, aviva-uncovered.com, aviva-lawsuit.com,

avivacomplaints.com, avivaplcsucks.com, avivasucksusa.com, anilvaziranivsaviva.com,

anilvsaviva.com, avivavsanilvazirani.com, avivavsanil.com, aviva-problems.com, and avivalitigation.com. Doc. 42 at ¶¶ 31-61. Some of these domain names were registered with false

names and contact information. Furthermore, Defendants also sent out a series of “blast

emails” to hundreds of thousands of life insurance and annuity sales agents and stockbrokers,

providing a link to the Website. Doc. 178 at ¶ 3.13. Those emails appear to have all stated,

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in their entirety, the following: “A detailed summary making a case against Aviva . . .

http://www.aviva-uncovered.com.” E.g., Doc. 179 at 13. 

D. Aviva’s Racketeering Allegations 

In addition to the claims based on trademark infringement, Aviva also alleges that

Defendants’ conduct constitutes racketeering. Specifically, Aviva contends that Defendants

are “participating in, operating and/or controlling a criminal enterprise . . . targeting Aviva

with a campaign of cyber-terrorism in an effort to extort money from Aviva, unfairly

compete with Aviva, and otherwise commercially harm Aviva.” Doc. 42 at ¶ 1. That alleged

“smear campaign” allegedly consists of the Website, “[t]he ostensible purpose [of which] has

been to air the Vazirani Defendants’ grievances towards Aviva and its associates over the

termination of their commercial relationship with the Vazirani Defendants,” id. at ¶¶ 1, 4, and

the blast e-mails “directed at Aviva’s agents, potential agents, and consumers, which

disparaged Aviva . . . [and] asserted that Aviva had been implicated in a Ponzi scheme. . . .”

Id. at ¶ 56. In the amended complaint, Aviva also alleges that the publication of the Website

and blast e-mails “have damaged Aviva and will continue to damage Aviva, causing injury

to Aviva’s reputation and goodwill.” Id. at ¶¶ 98, 108, 124. Aviva further contends that the

Website and blast e-mails are the fruits of a criminal enterprise directed by Defendants and

that, by publishing the Website and e-mails, Defendants have engaged in a “pattern of

racketeering activity” that consists of three predicate acts—“[e]xtortion, forgery, and wire

fraud.” Id. at ¶¶ 5, 20-63. The extortion allegation arises from the email sent by Mr.

Vazirani’s attorney, in which he describes Mr. Vazirani’s intention, in the absence of an

equitable settlement or mediation, to publicize negative information about Aviva. The

forgery and wire fraud allegations arise from the use of false contact information to register

some of the domain names. 

E. Aviva’s Claims

Aviva subsequently brought suit in this Court, claiming trademark infringement,

cybersquatting, common law unfair competition, and racketeering under both federal and

state law. This Court granted Defendants’ motion for judgment on the pleadings on Aviva’s

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federal racketeering claim (Doc. 169). Currently pending before the Court are the parties’

motions for summary judgment. Aviva moved for summary judgment on its trademark

infringement, cybersquatting, and unfair competition claims (Doc. 177). The Vazirani

Defendants also moved for summary judgment on those claims, in addition to Aviva’s state

law racketeering claim (Docs. 174 & 175). The Regan Defendants moved for summary

judgment on all claims, arguing that Aviva has failed to meet its burden on damages (Doc.

172). The Court now rules on the motions. 

II. LEGAL STANDARD FOR SUMMARY JUDGMENT

Summary judgment is appropriate when “the movant shows that there is no genuine

dispute as to any material fact and the movant is entitled to judgment as a matter of law.”

FED.R.CIV. P. 56(a). “A party asserting that a fact cannot be or is genuinely disputed must

support that assertion by . . . citing to particular parts of materials in the record, including

depositions, documents, electronically stored information, affidavits, or declarations,

stipulations . . . admissions, interrogatory answers, or other materials,” or by “showing that

materials cited do not establish the absence or presence of a genuine dispute, or that an

adverse party cannot produce admissible evidence to support the fact.” Id. 56(c)(1)(A)&(B).

Thus, summary judgment is mandated “against a party who fails to make a showing

sufficient to establish the existence of an element essential to that party’s case, and on which

that party will bear the burden of proof at trial.” Celotex Corp. v. Catrett, 477 U.S. 317, 322

(1986).

Initially, the movant bears the burden of pointing out to the Court the basis for the

motion and the elements of the causes of action upon which the non-movant will be unable

to establish a genuine issue of material fact. Id. at 323. The burden then shifts to the nonmovant to establish the existence of material fact. Id. The non-movant “must do more than

simply show that there is some metaphysical doubt as to the material facts” by “com[ing]

forward with ‘specific facts showing that there is a genuine issue for trial.’” Matsushita Elec.

Indus. Co. v. Zenith Radio Corp., 475 U.S. 574, 586–87 (1986) (quoting FED.R.CIV.P. 56(e)

(1963) (amended 2010)). A dispute about a fact is “genuine” if the evidence is such that a

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1

 In the Order dated January 10, 2012 (Doc. 101), this Court granted in part and denied

in part Aviva’s motion for spoliation sanctions. Specifically, the Court granted Aviva’s

request for adverse inference instructions as follows: “If Plaintiffs believe that Defendants’

spoliation affects their ability to dispute summary judgment, Plaintiffs may propose an

appropriate adverse inference in response to any motion for summary judgment. If Plaintiffs

propose inferences in response to a summary judgment motion, they must specify how

Defendants’ spoliation has prevented them from disputing specific facts, the discovery they

have undertaken to obtain those facts, and how an inference in their favor would prevent

summary judgment as a matter of law.” Doc. 101 at 13. 

Aviva has only raised the possibility of applying an adverse inference in its Reply to

its own motion for summary judgment (Doc. 224), which improperly deprived Defendants

of any opportunity to respond. See Schwartz v. Upper Deck Co., 183 F.R.D. 672, 682 (S.D.

Cal. 1999) (“It is well accepted that raising of new issues and submission of new facts in [a]

reply brief is improper”). Furthermore, Aviva does not propose an adverse inference that

would prevent the Court from granting summary judgment against Aviva, but rather only

asks for an inference that would “fill[] any gaps the Court otherwise might be inclined to

find” in considering and granting summary judgment in favor of Aviva. Plaintiffs therefore

have not proposed any adverse inferences in accordance with the Court’s instructions. 

Moreover, the only evidence to which Aviva suggests that the Court should apply an

adverse inference relates to Aviva’s request for Defendants to produce text messages and

emails regarding their “anti-Aviva campaign.” Doc. 224 at 21. The Court, however, finds

that such evidence, even if it were available, could not change the outcome of the Court’s

analysis with respect to Aviva’s motion for summary judgment. Accordingly, the Court will

not apply any adverse inferences in deciding the pending motions for summary judgment.

Further, Defendants’ motion to strike Aviva’s arguments regarding an adverse inference

(Doc. 228) is denied as moot. Oral argument on this issue would not have aided the Court’s

decisional process. See LRCiv 7.2(f). 

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reasonable jury could return a verdict for the nonmoving party. Anderson v. Liberty Lobby,

Inc., 477 U.S. 242, 248 (1986). The non-movant’s bare assertions, standing alone, are

insufficient to create a material issue of fact and defeat a motion for summary judgment. Id.

at 247–48. However, in the summary judgment context, the Court construes all disputed

facts in the light most favorable to the non-moving party. Ellison v. Robertson, 357 F.3d

1072, 1075 (9th Cir. 2004).1

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III. AVIVA’S LANHAM ACT INFRINGEMENT CLAIMS

A. Trademark Validity

“Before [trademark] infringement can be shown, the trademark holder must

demonstrate that it owns a valid mark, and thus a protectable interest.” KP Permanent MakeUp, Inc. v. Lasting Impression I, Inc., 408 F.3d 596, 602 (9th Cir. 2005). Here, Aviva claims

to have a protectable interest in its AVIVA mark, which its predecessor, Grey Panthers

Limited, registered with the U.S. Patent and Trademark Office on Oct. 14, 2003. Doc. 180

at 10. Aviva also claims to have a protectable interest in its Trade Dress, “which [Aviva

USA] and its affiliates have used continuously and substantially exclusively since at least

November 2006 to identify and distinguish their products and services.” Doc. 177 at 12.

Though in their Counterclaims, Counterclaimants alleged that Aviva’s Trade Dress

“is not inherently distinctive and has not acquired secondary meaning,” Doc. 50 at ¶ 14, the

Counterclaimants have not offered any arguments in their summary judgment briefing

contesting the protectability of Aviva’s Trade Dress. Nor have Counterclaimants contested

the protectability of the AVIVA mark. Aviva moved for summary judgment in its favor on

this part of Counterclaim No. 2. Therefore, summary judgment is granted in favor of Aviva

on the part of Counterclaim No. 2 that alleges that Aviva’s Trade Dress “is not inherently

distinctive and has not acquired secondary meaning.” The Court will discuss the remainder

of the Counterclaims in greater detail below.

B. Commercial Use

Aviva has alleged that Defendants have violated sections 32 and 43(a) of the federal

Lanham Act by unlawfully using Aviva’s Marks. Section 32 creates liability for any

person’s use of a registered mark, without the consent of the registrant, “in connection with

the sale, offering for sale, distribution, or advertising of any goods or services on or in

connection with which such use is likely to cause confusion, or to cause mistake, or to

deceive.” 15 U.S.C. § 1114. Similarly, section 43(a) prohibits any person from using “in

connection with any goods or services . . . any word, term, name, symbol, or device, or any

combination thereof” that is likely to cause confusion or mistake as to the origin of the goods

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or services. Id. § 1125(a). By requiring that infringement occur in connection with (the sale

of) any goods or services, infringement claims brought under either of these sections are

subject to a commercial use requirement. See Bosley Med. Inst. v. Kremer, 403 F.3d 672,

676 (9th Cir. 2005) (commercial use requirement applies to § 32 claims); Utah Lighthouse

Ministry v. Found. for Apologetic Info. and Research, 527 F.3d 1045, 1051-53 (10th Cir.

2008) (commercial use requirement also applies to § 43(a) claims). Thus, a use that does not

meet this requirement, i.e., a noncommercial use, cannot create liability under sections 32 and

43(a) of the Lanham Act. See Bosley, 403 F.3d at 676; see also Utah Lighthouse Ministry,

527 F.3d at 1054 (“Unless there is a competing good or service labeled or associated with

the plaintiff’s trademark, the concerns of the Lanham Act are not invoked.”).

This commercial use requirement comports with the primary purpose of the Lanham

Act, which is to “protect consumers who have formed particular associations with a mark

from buying a competing product using the same or substantially similar mark and to allow

the mark holder to distinguish his product from that of his rivals.” Bosley, 403 F.3d at 676.

The commercial use requirement also ensures that the Lanham Act’s prohibitions on speech

are consistent with the First Amendment: “As a matter of First Amendment law, commercial

speech may be regulated in ways that would be impermissible if the same regulation were

applied to noncommercial expressions.” Id. at 677 (citing Florida Bar v. Went For It, Inc.,

515 U.S. 618, 623 (1995)). Further, the Ninth Circuit has stated that “[t]he First Amendment

may offer little protection for a competitor who labels its commercial good with a

confusingly similar mark, but trademark rights do not entitle the owner to quash an

unauthorized use of the mark by another who is communicating ideas or expressing points

of view.” Id. (quoting Mattel, Inc. v. MCA Records, Inc., 296 F.3d 894, 900 (9th Cir. 2002)).

The distinction between commercial and noncommercial use is particularly important

in the context of consumer or editorial criticism and commentary. See 135 Cong. Rec.

H1207, H1217 (daily ed. April 13, 1989) (statement of Rep. Kastenmeier) (“[T]he proposed

change in section 43(a) should not be read in any way to limit political speech, consumer or

editorial comment, parodies, satires, or other constitutionally protected material. . . . The

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section is narrowly drafted to encompass only clearly false and misleading commercial

speech.”). Even though a trademark holder will almost never consent to the use of its mark

in conjunction with commentary that is critical of the trademark holder or its products and

services, the trademark holder also cannot seek the protections of the Lanham Act to stop

such critical use when it does not occur in connection with the sale of goods or services. See

Bosley, 403 F.3d at 679 (“The Lanham Act, expressly enacted to be applied in commercial

contexts, does not prohibit all unauthorized uses of a trademark.”). As the Ninth Circuit

stated, a plaintiff in such instances “cannot use the Lanham Act either as a shield from [a

defendant’s] criticism, or as a sword to shut [a defendant] up.” Id. at 680. On the other hand,

when the criticism and unauthorized use of the mark do occur in connection with the sale of

goods or services, the mark holder may pursue and potentially succeed on a Lanham Act

infringement claim. See Sunlight Saunas, Inc. v. Sundance Sauna, Inc., 427 F. Supp. 2d

1032, 1056-58 (D. Kan. 2007) (“[T]he Court cannot find as a matter of law that defendants’

website speech, including the chosen domain name, is ‘noncommercial’ speech. Although

the speakers on the website were anonymous or disguised, they were direct competitors of

Sunlight and defendants had no apparent reason to disparage Sunlight products except to

promote their own.”); cf. HER, Inc. v. RE/MAX First Choice, LLC, 468 F. Supp. 2d 964, 975,

978-79 (S.D. Ohio 2007) (finding that the plaintiffs were likely to succeed on their § 32

claim where the defendants had “criticized the [p]laintiffs, but only in conjunction with

commercially related speech” because the defendants were “in direct business competition

with the [p]laintiffs” and their “use of the trademarks and tradenames [was] directly related

to [the defendants’] business”).

In Bosley, the Ninth Circuit addressed this distinction between commercial and

noncommercial use in the context of a “cybergripe” website. The plaintiff, Bosley Medical

Institute (“Bosley Medical”), was a provider of various surgical hair transplantation,

restoration, and replacement services. Bosley, 403 F.3d at 674. Bosley Medical also owned

the registered mark “Bosley Medical.” Id. The defendant, Kremer, was a “dissatisfied

former patient” of Bosley Medical who had attempted to sue Bosley Medical for medical

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2

 The first page of Kremer’s letter stated the following: “Let me know if you want to

discuss this. Once it is spread over the internet it will have a snowball effect and be too late

to stop. M. Kremer [phone number]. P.S. I always follow through on my promises.”

Bosley, 403 F.3d at 675. The second page, which was entitled “Courses of action against

BMG,” included the following enumerated item: “1. Net web sites disclosing true operating

nature of BMG. Letter 3/14/96 from LAC D.A. Negative testimonials from former clients.

Links. Provide BMG competitors with this information.” Id. The letter did not mention any

domain names or other references to the Internet. Id. 

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malpractice. Id. at 675. After that suit was dismissed, Kremer purchased the domain name

www.BosleyMedical.com. Id. Kremer posted on the website associated with that domain

name content that was critical of Bosley Medical, which the court summarized as follows:

Kremer began to use www.BosleyMedical.com in 2001. His site summarizes

the Los Angeles County District Attorney's 1996 investigative findings about

Bosley, and allows visitors to view the entire document. It also contains other

information that is highly critical of Bosley. Kremer earns no revenue from the

website and no goods or services are sold on the website. There are no links

to any of Bosley’s competitors’ websites. BosleyMedical.com does link to

Kremer’s sister site, BosleyMedicalViolations.com, which links to a

newsgroup entitled alt.baldspot, which in turn contains advertisements for

companies that compete with Bosley. BosleyMedical.com also contained a link

to the Public Citizen website. Public Citizen is the organization that represents

Kremer in this case.

Id. In addition, prior to creating the website, Kremer delivered to Bosley Medical a letter

warning Bosley Medical of Kremer’s intention to spread critical information about the

company over the internet and also offering the company’s president the opportunity to

“discuss this” with Kremer.2

 Id. 

In finding that Kremer’s site was not commercial, the Ninth Circuit rejected three of

Bosley Medical’s arguments that the site satisfied the “in connection with the sale of goods

or services” requirement. First, the court rejected Bosley Medical’s contention that “a mark

used in an otherwise noncommercial website or as a domain name for an otherwise

noncommercial website is nonetheless used in connection with goods and services where a

user can click on a link available on that website to reach a commercial site.” Bosley, 403

F.3d at 677. Finding that Bosley Medical’s assertion was “unfounded,” the court stated: 

Kremer’s website contains no commercial links, but rather contains links to a

discussion group, which in turn contains advertising. This roundabout path to

the advertising of others is too attenuated to render Kremer’s site commercial.

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At no time did Kremer’s BosleyMedical.com site offer for sale any product or

service or contain paid advertisements from any other commercial entity.

Id. at 678 (citing TMI, Inc. v. Maxwell, 368 F.3d 433, 435, 438 (5th Cir. 2004) (holding that

the commercial use requirement is not satisfied where defendant’s site had no outside links)).

The court also rejected the possibility that the link to Kremer’s lawyers included on the site

could transform the site from noncommercial to commercial. Id.

Second, the court found that there was no evidence that “Kremer created his website

to enable an extortion scheme in an attempt to profit from registering BosleyMedical.com.”

Id. Distinguishing the case from others in which a party had attempted to sell the domain

name to the party owning the trademark, see, e.g., Panavision Int’l, L.P. v. Toeppen, 141

F.3d 1316, 1325 (9th Cir. 1998), the court stated that “[t]he letter delivered by Kremer to

[Bosley Medical’s] headquarters is a threat to expose negative information about [Bosley

Medical] on the Internet, but it makes no reference whatsoever to ransoming [Bosley

Medical’s] trademark or to Kremer’s use of the mark as a domain name.” Id. Thus, the court

found that Kremer’s mere threat to publicly criticize Bosley Medical on his website, in the

absence of an offer to sell the domain name to Bosley Medical, did not constitute a

commercial use of Bosley Medical’s trademark.

Finally, Bosley Medical’s third argument that the commercial use requirement was

satisfied was that Kremer used the mark in connection with, and prevented users from

obtaining, Bosley Medical’s goods and services. As noted by the Bosley court, the Fourth

Circuit has endorsed the view that a parody website, though it has no commercial purpose

and does not sell any goods or services, may nonetheless meet the Lanham Act’s commercial

use requirement if it prevents users from obtaining the goods or services of the entity targeted

by the parody. Bosley, 403 F.3d at 678-79 (citing People for the Ethical Treatment of

Animals v. Doughney (“PETA”), 263 F.3d 359 (4th Cir. 2001)). Specifically, the PETA court

stated that the defendant in that case “need not have actually sold goods or services,” but

rather “need only have prevented users from obtaining or using PETA’s goods or services.”

PETA, 263 F.3d at 365. The Ninth Circuit, however, disagreed with PETA’s “overCase 2:11-cv-00369-JAT Document 237 Filed 10/02/12 Page 14 of 36
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expansive” approach: “The PETA approach would place most critical, otherwise protected

consumer commentary under the restrictions of the Lanham Act. . . . The PETA court’s

reading of the Lanham Act would encompass almost all uses of a registered trademark, even

when the mark is merely being used to identify the object of consumer criticism.” Bosley,

403 F.3d at 679. Thus, the Ninth Circuit rejected Bosley Medical’s third argument and

instead adopted a narrower view of the commercial use requirement: “Limiting the Lanham

Act to cases where a defendant is trying to profit from a plaintiff’s trademark is consistent

with the Supreme Court’s view that ‘[a trademark’s] function is simply to designate the

goods as the product of a particular trader and to protect his good will against the sale of

another’s product as his.’” Id. (quoting United Drug Co. v. Theodore Rectanus Co., 248 U.S.

90, 97 (1918)). The Court therefore affirmed the district court’s grant of summary judgment

in favor of Kremer on Bosley Medical’s Lanham Act claims. Id. at 682. 

The undisputed facts of this case require a similar outcome. Much like the website

in Bosley, there is no evidence here that Defendants offered for sale any goods or services

on the Website. Nor did the Website contain any links to other sites that offered goods or

services for sale. Additionally, there is no evidence that any of Defendants ever attempted

to sell the Website or domain name to Aviva or any other party for profit. Based on the

Ninth Circuit’s decision in Bosley, these facts all strongly urge the conclusion that the

Website was noncommercial.

Nevertheless, Aviva argues that Defendants published the Website “in connection

with goods or services” because “it seeks to inflict commercial harm on Aviva” and because

the intention of the website was “to divert business from Aviva to [Vazirani].” Doc. 206 at

8. However, to the extent that Aviva suggests that the Website is commercial merely because

it prevented users from using or obtaining Aviva’s goods or services, that argument is

unavailing. As previously described, the Ninth Circuit rejected this reasoning in Bosley. See

Bosley, 403 F.3d at 679. Accordingly, this Court will not adopt the broad interpretation of

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3

 In any event, the facts of this case are easily distinguishable from PETA insofar as

the website at issue in that case “provide[d] links to more than 30 commercial operations

offering goods and services.” PETA, 263 F.3d at 366.

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commercial use endorsed by the Fourth Circuit in PETA urged here by Aviva.3

 

Aviva further contends that the Website satisfies the Lanham Act’s commercial use

requirement because it was designed for “commercial gain.” Specifically, Aviva states that

[the Website] touts Vazirani’s financial accomplishments and credentials as a

seller of products competing with products available through Aviva’s

affiliates. It advertises Vazirani’s name in connection with those

accomplishments. By doing so, it lets consumers know where to procure

Vazirani’s financial services, because he is doing business under his name at

anilvazirani.com. Vazirani’s purpose with the Website was to drive business

to Vazirani and gain a commercial advantage at Aviva’s expense. The purpose

is clear—to get his contracts with Aviva restored, and to extract payment,

settlement, and other benefits from Aviva. This was the purpose behind the

July 28, 2010 extortionate demand from Vazirani’s counsel. Vazirani admits

he wants his contracts back and he want Aviva to pay him.

Doc. 206 at 8 (citations omitted). 

First, there is no mention of Mr. Vazirani’s anilvazirani.com website on the Website.

Thus, the Website does not give any indication as to how to find that site, other than perhaps

through trial-and-error guessing of the domain name. The Court therefore does not find

credible Aviva’s claim that Mr. Vazirani intended to “drive business” to his other website.

Also, with regard to the July 28, 2010 “extortionate demand” letter, the Court views

this communication from Mr. Vazirani’s counsel to Aviva’s counsel as analogous to the

communications between Kremer and Bosley Medical. The July 28, 2010 letter stated, in

pertinent part, the following:

There are numerous e-mails from Aviva’ [sic] representatives that Aviva

terminated Mr. Vazirani at the behest of the named Defendants and without

any legitimate business justification for doing so.

In light of Mr. Tripses’ threat, we plan to send a letter to all of the insurance

carriers that Mr. Vazirani does business with that includes various nonconfidential disclosure documents that demonstrate that it is not Mr. Vazirani

who has engaged in misconduct, but these defendants. We have also retained

a PR firm to publicize the injustices suffered by Mr. Vazirani at the hands of

your clients and Aviva.

Prior to taking these actions, we wanted to give your clients the opportunity to

discuss a fair and equitable settlement with Mr. Vazirani and/or to participate

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4

 Additional evidence in the record supports this conclusion. When pressed on this

issue in his deposition, Mr. Vazirani stated that he “repeatedly asked for [his] contracts back

and the loss of revenue suffered.” Doc. 188-1 at 23. Again, this is insufficient to demonstrate

any intent by Mr. Vazirani to profit from any sale of the Aviva trademarks.

5

 Though it is not clear that Mr. Vazirani directly competes with Aviva, Defendants

state that Mr. Vazirani “now offers [life insurance and annuity products, and related

services,] in competition with Aviva.” Doc. 174 at 3. For the purposes of this Order, the

Court will therefore assume that Mr. Vazirani offers products and services that compete with

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in an early mediation. If we don’t hear from you by the close of business

Monday, August 3, 2010, we will be left with no choice but to take the actions

outlined above.

Doc. 182 at 76. Clearly, the letter indicates no attempt to “ransom” Aviva’s trademarks or

to otherwise sell any of Aviva’s trademarks. Instead, as was the case in Bosley, the letter is

merely “a threat to expose negative information about [Aviva] . . .” Bosley, 403 F.3d at 678.

Though the letter does mention the possibility of “discuss[ing] a fair and equitable

settlement,” there is no evidence of any attempt by Mr. Vazirani to profit from any sale of

the trademarks. Rather, in the absence of any additional evidence showing otherwise, the

only reasonable interpretation of the letter is that Mr. Vazirani believed he had been injured

by Aviva and was seeking some sort of restitution, monetary or otherwise, for those injuries.4

In light of the fact that the defendant in Bosley had previously brought a medical malpractice

lawsuit against Bosley Medical and otherwise believed he had been wronged by the

company, it is highly unlikely that his desire to “discuss this” with Bosley Medical was any

different. See Bosley, 403 F.3d at 675. Thus, like Bosley, the facts here can be distinguished

from those cases where commercial use was found from an “attempt to sell the trademarks

themselves.” See Panavision Int’l, 141 F.3d at 1325; see also Intermatic v. Toeppen, 947 F.

Supp. 1227 (N.D. Ill. 1996). There is simply no evidence here that Mr. Vazirani, or any of

the Defendants, desired to sell Aviva’s trademarks, in any form, for profit. 

Aviva also argues that it deems Mr. Vazirani to be a “competitor” and that the

Website somehow functions as promotion or advertising for goods or services that compete

with those sold by Aviva.5

 However, having reviewed the entire content of the Website, the

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Aviva’s, though the Court notes that there is no reference to any of those competing products

or services on the Website.

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Court concludes that only a small portion could even remotely be considered relevant to this

argument. Specifically, the following language was included in the “Anil’s Background”

section of the Website:

I’m Anil Vazirani and by any measure I’m one of the most successful financial

advisers in America. I’m a “Top of the Table” member in the prestigious

Million Dollar Round Table, I was a 2004 Hall of Fame Inductee into the

Society of Senior Market Professionals, and I have been featured and

interviewed in leading industry publications. I’ve been a member of the

National Association of Insurance and Financial Advisors for nearly two

decades.

Doc. 188-1 at Exhibit 4. Also, in the “Anil’s Case Against Aviva” section, the Website

stated the following:

For many years Aviva’s products were among those I used to build diversified

portfolios for my clients. Admittedly, it was a mutually beneficial

relationship. I underwrote Aviva’s products and was one of the company’s

biggest producers. But then something inexplicably happened. On November

6, 2008, Aviva executive Jordan Canfield notified me that the company would

cease doing business with me. Canfield first said it was due to concern about

my “business practices” but in subsequence [sic] correspondence Aviva said

they weren’t required to give me an explanation. Disparaging me for my

business practices is a very slippery slope – there has never been a regulatory

fine or judgment leveled against me.

Id. To interpret these statements as advertising goods or services that compete with Aviva

is not reasonable. The Website does not even identify any such goods or services. Rather,

at most there is only an implication that, as an apparently successful financial adviser who

formerly sold Aviva products, Mr. Vazirani might currently sell products that compete with

Aviva’s products. The Website provides no contact information or any other information

that would allow a visitor to the Website to determine whether Mr. Vazirani sells competing

products and how the visitor might go about purchasing those products from him. 

Hence, in order to connect the Website to an offer from Mr. Vazirani to sell goods or

services, a visitor to the Website must first interpret these statements to imply that Mr.

Vazirani sells competing products, then leave the Website to research whether that is indeed

true and how to actually contact Mr. Vazirani. Only after the visitor subsequently determines

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6

 There is also evidence that, because links to the Website were included in “blast

emails” that were sent out to “an audience of hundreds of thousands of life insurance and

annuity agents in the United States,” some visitors to the Website may already be familiar

with Mr. Vazirani and the products and services that he sells. Doc. 178 at ¶ 3.13. However,

Aviva also asserts that the emails were materially misleading in that they did not reveal that

they were sent by Defendants. Id. at ¶ 3.13-3.14. Further, it is not clear whether these

recipients would likely have any interest in purchasing products and services from Mr.

Vazirani, or whether they themselves sell similar products and services in competition with

Mr. Vazirani. Nevertheless, because the emails also did not contain any reference to any

goods or services sold by Defendants, or any statements that could be considered to promote

such goods or services, any connection between the emails, the Website, and any goods or

services offered for sale by Defendants is at least as “roundabout” as the series of links

described in Bosley. See Bosley, 403 F.3d at 678.

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that Mr. Vazirani indeed sells products the visitor might want to purchase and reaches out

to Mr. Vazirani, assuming correct contact information could be found and doing so feasible,

could Mr. Vazirani offer any competing products to the visitor. To describe as attenuated this

path from the Website to any potential offers by Mr. Vazirani to sell competing products is

an understatement.6

 And it is far more “roundabout” than the series of links from Kremer’s

site to commercial advertising in Bosley. See Bosley, 403 F.3d at 678.

In addition to Aviva’s argument that the Website promotes products that compete with

Aviva’s products, Aviva also argues that “gripe sites,” when operated by competitors, satisfy

the commercial use requirement. Aviva cites two cases to support this proposition: HER, Inc.

v. Re/Max First Choice, LLC, 468 F. Supp. 2d 964 (S.D. Ohio 2007) and Sunlight Saunas v.

Sundance Saunas, 427 F. Supp. 2d 1032 (D. Kan. 2006). These cases, however, can be

distinguished from the facts of this case. In HER, Inc., the defendants specifically directed

consumers to the defendants’ own website in emails that allegedly infringed the plaintiff’s

marks, and the allegedly infringing domain names routed visitors to the defendants’ website,

which provided real estate searching services that directly competed with similar services

provided on the plaintiff’s website. HER, Inc., 468 F. Supp. 2d at 968-71. Thus, that court

concluded that “the marks were used by the Defendants in connection with the sale of goods

and services.” Id. at 978 n.6.

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Similarly, in Sunlight Saunas, the court found that the defendants “had no apparent

reason to disparage [the plaintiff’s] products except to promote their own.” Sunlight Saunas,

427 F. Supp. 2d at 1057. In support of that conclusion, the court cited to evidence that the

defendants’ website temporarily “included direct links to competitors [and] also stated that

‘other companies offer the same products without the fraudulent claims.’” Id. Thus, the court

could not “find as a matter of law that [the] defendants’ website speech, including the chosen

domain name, [was] ‘noncommercial’ speech.” Id.

Here, in contrast, Defendants’ Website did not contain any direct links to sites

offering competing goods or services and did not promote any competing companies’ goods

or services. Nor did any of the domain names registered to Defendants route visitors to any

commercial websites or other sites that competed with Aviva. Rather, all of the domain

names routed visitors to Defendants’ Website, which had a noncommercial purpose—that

is, criticizing Aviva’s business practices. 

In sum, Aviva’s attempts to argue that the Ninth Circuit’s reasoning in Bosley does

not apply to the facts of this case are unavailing. The Defendants’ use of Aviva’s trademarks

on the Website and in the domain names “is not in connection with a sale of goods or

services—it is in connection with the expression of [Defendants’] opinion about [Aviva’s]

goods and services.” Bosley, 403 at 679. Hence, to paraphrase the Ninth Circuit,

[t]he dangers that the Lanham Act was designed to address are simply not at

issue in this case. The Lanham Act, expressly enacted to be applied in

commercial contexts, does not prohibit all unauthorized uses of a trademark.

. . . Any harm to [Aviva] arises not from a competitor’s sale of a similar

product under [Aviva’s] mark, but from [Defendants’] criticism of [Aviva].

Id. at 679-80. Accordingly, the Vazirani Defendants’ motion for summary judgment on

Aviva’s Lanham Act infringement claims is granted, and Aviva’s motion for summary

judgment on those claims is denied.

C. Likelihood of Confusion and Nominative Fair Use

Though the Court has found that Defendants’ uses of Aviva’s Marks do not satisfy the

Lanham Act’s commercial use requirement, the Court will nevertheless briefly address the

issue of likelihood of confusion because Aviva focused almost exclusively on this issue in

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7

 The eight factors include: 1) strength of the mark; 2) proximity of the goods; 3)

similarity of the marks; 4) evidence of actual confusion; 5) marketing channels used; 6) type

of goods and the degree of care likely to be exercised by the purchaser; 7) defendant’s intent

in selecting the mark; and 8) likelihood of expansion of the product lines. Sleekcraft, 599

F.2d at 348-49.

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its motion for summary judgment on its Lanham Act claims. Both sections 32 and 43(a) of

the Lanham Act require a showing that a defendant’s use of a trademark is “likely to cause

confusion” as to the origin of goods or services. The Ninth Circuit typically uses an eightfactor test, known as the “Sleekcraft factors,” to assess whether a use of a mark is likely to

cause confusion.7

 AMF Inc. v. Sleekcraft Boats, 599 F.2d 341, 348-49 (9th Cir. 1979). Much

of Aviva’s motion for summary judgment on its sections 32 and 43(a) claims focuses on the

eight Sleekcraft factors.

The Ninth Circuit, however, has articulated a different test for cases involving

nominative use of a trademark, which occurs when a defendant uses a plaintiff’s mark to

refer to the plaintiff’s products, rather than to the defendant’s own products. See New Kids

on the Block v. News Am. Pub., Inc., 971 F.2d 302, 308 (9th Cir. 1992). That test addresses

the following three factors:

First, the product or service in question must be one not readily identifiable

without use of the trademark; second, only so much of the mark or marks may

be used as is reasonably necessary to identify the product or service; and third,

the user must do nothing that would, in conjunction with the mark, suggest

sponsorship or endorsement by the trademark holder.

Id. The Ninth Circuit has further stated the following with regard to nominative use of a

trademark:

In cases in which the defendant raises a nominative use defense, the . . . threefactor [nominative use] test should be applied instead of the test for likelihood

of confusion set forth in Sleekcraft. The three-factor test better evaluates the

likelihood of confusion in nominative use cases. When a defendant uses a

trademark nominally, the trademark will be identical to plaintiff’s mark, at

least in terms of the words in question. Thus, application of the Sleekcraft test,

which focuses on the similarity of the mark used by the plaintiff and the

defendant, would lead to the incorrect conclusion that virtually all nominative

uses are confusing. The three-factor test—with its requirement that the

defendant use marks only when no descriptive substitute exists, use no more

of the mark than necessary, and do nothing to suggest sponsorship or

endorsement by the mark holder—better addresses concerns regarding the

likelihood of confusion in nominative use cases.

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Playboy Enters., Inc. v. Welles, 279 F.3d 796, 801 (9th Cir. 2002); see also Mattel v. Walking

Mountain Prods., 353 F.3d 792, 810 n.19 (9th Cir. 2003) (“The nominative fair use test

replaces the traditional [Sleekcraft] analysis.”). 

Here, Defendants have raised a nominative fair use defense. Indeed, Defendant’s use

of Aviva’s trademark and trade dress was undoubtedly a nominative use—that is, the mark

was used to refer to Aviva and its products and services rather than Defendants and their

products and services. As described above, the Website offers no goods or services for sale

and references no goods or services other than those of Aviva. Thus, there is no evidence

that Aviva’s marks were used in conjunction with any of Defendants’ goods or services.

Moreover, the Website’s entire purpose is to criticize Aviva and its products, which typically

necessitates the nominal use of the criticized party’s mark. See New Kids on the Block, 971

F.2d at 306 (“Indeed, it is often virtually impossible to refer to a particular product for

purposes of comparison, criticism, point of reference or any other such purpose without using

the mark.”). The Sleekcraft factors therefore are not applicable here. See Welles, 279 F.3d

at 801.

Furthermore, the Court finds that Defendants’ use of the mark and trade dress satisfy

the three-factor nominative fair use test from New Kids on the Block. The first factor is

easily met, for there is no clear way for Defendants to convey their criticism for a specific

entity, Aviva, without naming that specific entity. There is simply no proper descriptive

substitute. Cf. New Kids on the Block, 971 F.2d at 308 (“[O]ne might refer to ‘the two-time

world champions’ or ‘the professional basketball team from Chicago,’ but it’s far simpler

(and more likely to be understood) to refer to the Chicago Bulls.”). 

The third factor is also satisfied. With regard to potential infringement by both the

domain names and the Website itself, the content of the Website must be considered under

a likelihood of confusion analysis. See Lamparello v. Falwell, 420 F.3d 309, 316 (4th Cir.

2005) (“[A] court must evaluate an allegedly infringing domain name in conjunction with the

content of the website identified by the domain name.”). As described above, the entire

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website is concerned with criticizing Aviva and its business practices. Therefore, it is not

reasonable to conclude that Defendants have taken any actions that would suggest that Aviva

supports or endorses the Website or the associated domain names in any way.

The second factor provides a closer question, but is nonetheless also satisfied. On one

hand, Defendants did not merely refer to the name “Aviva” using plain text. Rather,

Defendants used a stylized blue font on a yellow background with rays of light in the

background to refer to Aviva. These additional stylizations are part of Aviva’s protected

Trade Dress. In certain cases, such distinctive stylizations might be considered more than

is permitted under the Ninth Circuit’s nominative fair use test. See New Kids on the Block,

971 F.2d at 308 n.7 (“Thus, a soft drink competitor would be entitled to compare its product

to Coca-Cola or Coke, but would not be entitled to use Coca-Cola’s distinctive lettering.”).

Here, however, the stylized logo and distinctive coloring were not used in a

commercial or competitive manner, but rather were used solely to identify Aviva as the

object of the Website’s criticism. Further, Defendants embedded their own critical

commentary within the logo, such that it read “Aviva Uncovered The Sad Truth About

Aviva’s Business Practices.” Doc. 188-1 at 144. The Court notes that the purpose of the

nominative fair use test is “to address the risk that nominative use of the mark will inspire

a mistaken belief on the part of consumers that the speaker is sponsored or endorsed by the

trademark holder.” Toyota Motor Sales, U.S.A., Inc. v. Tabari, 610 F.3d 1171, 1176 (9th Cir.

2010). Indeed, the Ninth Circuit specifically identified the second factor as “indirectly”

addressing the risk of such confusion: “Consumers may reasonably infer sponsorship or

endorsement if a company uses . . . ‘more’ of a mark than necessary.” Id. In light of that

purpose, the Court finds that the amount of Aviva’s trademark and trade dress used by

Defendants was reasonable. In other words, Defendants’ use of the more distinctive colors

and font, in light of the very obvious negative commentary directed toward Aviva that is

included in the logo, could not reasonably lead to such confusion. Therefore, Defendants

have satisfied all three factors of the nominative fair use test. Accordingly, Defendants’ use

was a nominative fair use, and there existed no likelihood of confusion.

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IV. AVIVA’S CYBERSQUATTING CLAIM

The Anticybersquatting Consumer Protection Act (“ACPA”), 15 U.S.C. § 1125(d),

was enacted to address the problem of “cybersquatting.” The Ninth Circuit has generally

described this practice as follows:

Cybersquatting is the Internet version of a land grab. Cybersquatters register

well-known brand names as Internet domain names in order to force the

rightful owners of the marks to pay for the right to engage in electronic

commerce under their own name.

Interstellar Starship Services, Ltd. v. Tchou, 304 F.3d 936, 946 (9th Cir. 2002). The ACPA

states that 

[a] person shall be liable in a civil action by the owner of a mark . . . if, without

regard to the goods or services of the parties, that person (i) has a bad faith

intent to profit from that mark . . . ; and (ii) registers, traffics in, or uses a

domain name [that is confusingly similar to another’s mark or dilutes another’s

famous mark].

15 U.S.C. § 1125 (d)(1)(A). Defendants do not contest the second prong regarding the

registration of confusingly similar domain names. However, Defendants argue that Aviva’s

ACPA claim fails because Aviva cannot prove that Defendants had a bad faith intent to profit

from the mark. 

Indeed, “[a] finding of ‘bad faith’ is an essential prerequisite to finding an ACPA

violation.” Tchou, 304 F.3d at 946. The ACPA lists nine non-exhaustive factors to consider

when determining whether a defendant had a bad faith intent to profit from use of a mark:

(I) the trademark or other intellectual property rights of the person, if any, in

the domain name;

(II) the extent to which the domain name consists of the legal name of the

person or a name that is otherwise commonly used to identify that person;

(III) the person’s prior use, if any, of the domain name in connection with the

bona fide offering of any goods or services;

(IV) the person’s bona fide noncommercial or fair use of the mark in a site

accessible under the domain name;

(V) the person’s intent to divert consumers from the mark owner’s online

location to a site accessible under the domain name that could harm the

goodwill represented by the mark, either for commercial gain or with the intent

to tarnish or disparage the mark, by creating a likelihood of confusion as to the

source, sponsorship, affiliation, or endorsement of the site;

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(VI) the person’s offer to transfer, sell, or otherwise assign the domain name

to the mark owner or any third party for financial gain without having used, or

having an intent to use, the domain name in the bona fide offering of any

goods or services, or the person’s prior conduct indicating a pattern of such

conduct;

(VII) the person’s provision of material and misleading false contact

information when applying for the registration of the domain name, the

person’s intentional failure to maintain accurate contact information, or the

person’s prior conduct indicating a pattern of such conduct;

(VIII) the person’s registration or acquisition of multiple domain names which

the person knows are identical or confusingly similar to marks of others that

are distinctive at the time of registration of such domain names, or dilutive of

famous marks of others that are famous at the time of registration of such

domain names, without regard to the goods or services of the parties; and

(IX) the extent to which the mark incorporated in the person’s domain name

registration is or is not distinctive and famous within the meaning of

subsection (c) of this section.

15 U.S.C. § 1125(d)(1)(B)(I). As the Sixth Circuit has stated, “[t]hese factors attempt ‘to

balance the property interests of trademark owners with the legitimate interests of Internet

users and others who seek to make lawful uses of other’s marks, including for purposes such

as comparative advertising, comment, criticism, parody, news reporting, fair use, etc.’”

Lamparello, 420 F.3d at 319 (quoting H.R. Rep. No. 106-412, 1999 WL 970519, at *10)

(emphasis provided by Lamparello court). 

To begin, the Court notes that there is no evidence in this case of traditional

cybersquatting. That is, there is no evidence that Defendants have made any attempt to sell

the registered domain names to Aviva for profit. Accordingly, the sixth factor favors

Defendants. 

Furthermore, as discussed above, the Court has found that the undisputed evidence

demonstrates that the Website was noncommercial and that its purpose was to criticize Aviva

and to inform potential consumers about Mr. Vazirani’s concerns about Aviva’s business

practices. Importantly, the legislative history for the ACPA states the following:

Under the bill, the use of a domain name for purposes of comparative

advertising, comment, criticism, parody, news reporting, etc., even where done

for profit, would not alone satisfy the bad-faith intent requirement. The fact

that a person may use a mark in a site in such a lawful manner may be an

appropriate indication that the person’s registration or use of the domain name

lacked the required element of bad-faith.

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 In any event, the Court also notes that much, if not all, of Aviva’s evidence of any

actual confusion consists of the inadmissible hearsay testimony of Paul McGillivray, as

recounted in the declaration of Janet Sipes (Doc. 179). See, e.g., In re Sunset Bay Assocs.,

944 F.2d 1503, 1514 (9th Cir. 1991) (noting that hearsay evidence cannot be introduced to

defeat a summary judgment motion). 

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S. Rep. No. 106-140, 1999 WL 594571, at *14. In accordance with this guidance, other

courts have placed great weight on these considerations in finding a lack of bad-faith intent.

See, e.g., TMI, Inc. v. Maxwell, 368 F.3d 433, 438-40 (5th Cir. 2004) (“[T]he site’s purpose

as a method to inform potential customers about a negative experience with the company is

key.”); Lucas Nursery & Landscaping, Inc. v. Grosse, 359 F.3d 806, 811 (6th Cir. 2004)

(“Perhaps most important to our conclusion are[] Grosse’s actions, which seem to have been

undertaken in the spirit of informing fellow consumers about the practices of a landscaping

company that she believed had performed inferior work on her yard.”). Thus, because the

Defendants used the domain names primarily for purposes of comment and criticism, and

further did not do so for profit, the Court finds that the fourth factor strongly favors

Defendants. 

The fifth factor also favors Defendants. “This factor recognizes that one of the main

reasons cybersquatters use other people’s trademarks is to divert Internet users to their own

sites by creating confusion as to the source, sponsorship, affiliation, or endorsement of the

site.” S. Rep. No. 106-140, 1999 WL 594571, at *14. Thus, the factor requires the existence

of a likelihood of confusion as to these considerations. As discussed above, there is no

evidence that a likelihood of confusion exists with regard to the source of the material on the

Website. No reasonable jury could find that the criticism on the Website came from a source

other than Mr. Vazirani, and certainly not from Aviva itself. Aviva’s only evidence to the

contrary consists of users who experienced actual, but temporary, confusion over the source

of the Website prior to realizing that, because of the content of the Website, it did not

originate from Aviva. See, e.g., Doc. 179 at ¶ 25. Such fleeting confusion is not sufficient

to establish a likelihood of confusion.8

The first three factors, on the other hand, do not favor Defendants because there is no

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evidence that Defendants had any rights in the domain names prior to registering the domain

names and creating the Website. However, though the domain names used by the

Defendants may not be related to any trademarks owned by the Defendants, legal names of

the Defendants, or goods or services previously sold by Defendants, the domain names

chosen by Defendants do relate to the criticism of Aviva. See Doc. 188-2 at 18-40; Doc.

188-5 at 108-145 (the domain names registered by Defendants included insideaviva.com,

aviva-exposed.com, avivauncovered.com, aviva-lawsuit.com, aviva-problems.com, avivalitigation.com, avivacomplaints.com, avivaplcsucks.com, avivasucksusa.com and others).

The legislative history of the ACPA recognizes such criticism as a valid objective that the

ACPA was not intended to punish. Therefore, these factors only minimally favor Aviva. 

Similarly, the seventh factor also does not favor Defendants. This factor primarily

recognizes that “[f]alsification of contact information with the intent to evade identification

and service of process by trademark owners is . . . a common thread in cases of

cybersquatting.” S. Rep. No. 106-140, 1999 WL 594571, at *15. Here, while there is

evidence that Defendants provided false contact information with the registration of at least

some of the domain names, see, e.g., Doc. 188-2 at 21, there is no evidence that they did so

with the intent to evade identification or service of process by Aviva. Indeed, Mr. Vazirani

clearly identifies himself on the Website and takes credit for its content. Thus, while this

factor certainly doesn’t favor Defendants, it only minimally favors Aviva, if at all.

The eighth factor also does not favor Defendants. As is stated in the legislative

history of the ACPA,

[t]his factor recognizes the increasingly common cybersquatting practice

known as “warehousing,” in which a cybersquatter registers multiple domain

names—sometimes hundred, even thousands—that mirror the trademarks of

others. By sitting on these marks and not making the first move to offer to sell

them to the mark owner, these cybersquatters have been largely successful in

evading the case law developed under the Federal Trademark Dilution Act.

This bill does not suggest that the mere registration of multiple domain names

is an indication of bad faith, but allows a court to weigh the fact that a person

has registered multiple domain names that infringe or dilute the trademarks of

others as part of its consideration of whether the requisite bad-faith intent

exists.

S. Rep. No. 106-140, 1999 WL 594571, at *15-16 (emphasis added). While it is undisputed

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that Defendants registered multiple domain names to host the Website, there is no evidence

of any desire to sell the domain names to Aviva, and thus no evidence that the Defendants

were “sitting on [the] marks” in anticipation of any sale. Further, there is no credible

evidence of any “warehousing” of domain names in this case because Defendants registered

a total of only fourteen domain names, all of which were related to Defendants’ hosting of

the Website. Thus, though this factor does not favor Defendants, like the seventh factor, it

only minimally favors Aviva, if at all.

Finally, Aviva acknowledges that the ninth factor is inapplicable in this case because

“Aviva makes no dilution claim.” Doc. 177 at 22. This factor is therefore neutral.

After analyzing the relevant factors, the Court finds that Aviva has failed to establish

that Defendants acted with the required bad-faith intent to profit when they registered the

domain names. Importantly, because the Website was not commercial, it was used only to

criticize Aviva, and the Defendants never made any attempt to sell the domain names for

profit, Defendants’ actions do not fall within the scope of the ACPA. In other words,

Defendants’ “conduct is not the kind of harm that [the] ACPA was designed to prevent.”

TMI, 368 F.3d at 440. Therefore, the Court will grant Defendants’ motion for summary

judgment on Aviva’s ACPA claim and deny Aviva’s motion for summary judgment on that

claim. 

V. AVIVA’S COMMON LAW UNFAIR COMPETITION CLAIM

Aviva has asserted a common law unfair competition claim against Defendants based

on the same conduct on which Aviva asserts its Lanham Act claims, i.e., trademark

infringement. The Arizona Supreme Court has stated that “the essence of unfair competition

is confusion of the public. If such confusion exists, the relevant inquiry is whether the name

taken by a defendant has previously come to indicate the plaintiff’s business.” Taylor v.

Quebedeaux, 126 Ariz. 515, 516, 617 P.2d 23, 24 (1980) (citations omitted).

Here, as described above, there is no likelihood of confusion of the public arising from

Defendants’ use of Aviva’s marks. Defendants’ use of any trademarks or trade dress owned

by Aviva was a nominative fair use that was not in connection with any goods or services.

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The use was noncommercial and directed solely at criticizing Aviva. Therefore, because

Aviva has failed to provide any evidence of a likelihood of confusion, the Court will grant

summary judgment in favor of Defendants on Aviva’s common law unfair competition claim

and deny Aviva’s motion for summary judgment on that claim.

VI. AVIVA’S RACKETEERING CLAIM 

Defendants have also moved for summary judgment on Aviva’s state-law racketeering

claim brought under Arizona’s anti-racketeering statute (“AZRAC”). The Court previously

granted Defendants’ motion for judgment on the pleadings with regard to Aviva’s federal

racketeering claim. Doc. 169. The Court’s decision to grant that motion was based primarily

on Aviva’s failure to allege a “pattern of racketeering activity” as that phrase is defined under

the federal anti-racketeering statute (“RICO”). Id.; see also 18 U.S.C. §§ 1961(5).

AZRAC also requires evidence of a “pattern of racketeering activity.” A.R.S. §13-

2314.04(T)(3). Specifically, the statute states the following:

“Pattern of Racketeering Activity” means . . . :

(a) At least two acts of racketeering as defined in § 13-2301, subsection D,

paragraph 4, subdivision (b), item (iv), (v), (vi), (vii), (viii), (ix), (x), (xiii),

(xv), (xvi), (xvii), (xviii), (xix), (xx), (xxiv), or (xxvi) that meet the following

requirements:

(i) The last act of racketeering activity that is alleged as the basis of the claim

occurred within five years of a prior act of racketeering.

(ii) The acts of racketeering that are alleged as the basis of the claim were

related to each other or to a common external organizing principle, including

the affairs of an enterprise. Acts of racketeering are related if they have the

same or similar purposes, results, participants, victims, or methods of

commission or are otherwise interrelated by distinguishing characteristics.

(iii) The acts of racketeering that are alleged as the basis of the claim were

continuous or exhibited the threat of being continuous. 

Id. AZRAC also contemplates a pattern of racketeering activity arising from “a single act

of racketeering,” but only in limited circumstances that do not apply in this case. See A.R.S.

§ 13-2314.04(T)(3)(b). Furthermore, extortion, forgery, and fraud, all when committed for

financial gain, are among the predicate acts that might constitute a pattern when at least two

acts are committed. A.R.S. § 13-2301(D)(4)(iv), (ix), (xx). 

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 The Arizona Court of Appeals concluded in Lifeflite Med. Air Transport, Inc. v.

Native Am. Air Servs., Inc. that the Arizona legislature intended that AZRAC’s definition of

“pattern of racketeering activity” should be interpreted in accordance with the U.S. Supreme

Court’s interpretation of that phrase in the federal statute. 7 P.3d 158, 151-53 (Ariz. Ct. App.

2000). With regard to the federal statute, the Supreme Court has stated that it was Congress’

intent that a plaintiff, in order to demonstrate a pattern of racketeering activity, “must show

that the racketeering predicates are related, and that they amount to or pose a threat of

continued criminal activity.” H.J. Inc. v. Northwestern Bell Telephone Co., 492 U.S. 229,

239 (1989) (emphasis in original). In that case, the Supreme Court went on to further

elaborate on “these two constituents of RICO’s pattern requirement”—relatedness and

continuity. Id. at 239-49. 

The Lifeflite court considered the propriety of a lower court’s use of a jury instruction

regarding a plaintiff’s burden to establish a pattern of racketeering activity under Arizona

law. Lifeflite, 7 P.3d at 151. The instruction paraphrased the Supreme Court’s interpretation

of continuity from H.J. Inc. Id. (The instruction stated, in part, that “‘[c]ontinued unlawful

activity’ means a series of related acts extending over a substantial period of time or past

conduct that by its nature projects into the future with a threat of repetition. Acts extending

over a few weeks or months and threatening no future criminal conduct are not ‘continued

unlawful activity.’”); see H.J. Inc., 492 U.S. at 241-42. The court noted that AZRAC, as

amended by the Arizona legislature in 1993, “incorporates the Supreme Court’s definition

of related acts but does not expressly include the Court’s definition of continuing activity.”

Id. at 152. Nevertheless, the court further observed that “[t]he history of the amendments to

Arizona’s racketeering statute suggests a legislative awareness of the Supreme Court’s

definition of continuing activity and an intention to accept it implicitly, if not explicitly.” Id.

at 153. Thus, the court affirmed the lower court’s use of the instruction: “Because an

interpretation of the Arizona statute to include the federal definition of continued unlawful

activity is both reasonable and consistent with the apparent legislative intention in amending

the statute, we find that the jury instruction was a proper statement of law.” Id. 

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In Aviva’s first amended complaint, Aviva alleged violations of both RICO and

AZRAC. Doc. 42 at 24-26. Both the RICO and the AZRAC claims were based on identical

alleged predicate acts of extortion, forgery, and wire fraud. Id. Defendants moved for

judgment on the pleadings with regard to only the RICO claim, and the Court granted that

motion. Doc. 169. In doing so, the Court held that the alleged acts of extortion, forgery, and

wire fraud did not meet RICO’s continuity requirement under the standard announced in H.J.

Inc. Based on the Arizona Court of Appeals’ holding in Lifeflite, under which this Court

must also apply the H.J. Inc. continuity standard to Aviva’s AZRAC claim, Aviva’s

allegations with respect to that claim are necessarily also insufficient because they involved

identical alleged predicate acts.

The conclusion is no different at the summary judgment stage. Aviva’s allegations

that Defendants engaged in a pattern of racketeering activity are simply not supported by the

evidence. In the Court’s Order of May 10, 2012, the Court held that Aviva had properly

alleged only one predicate act of extortion, and assumed that Aviva had sufficiently alleged

acts of wire fraud and forgery. As the Court discussed in that Order, even if the Court

assumes that Aviva can prove acts of extortion, forgery, and wire fraud, these acts together

do not constitute a pattern under the H.J. Inc. framework:

Even assuming here that the alleged acts of wire fraud and forgery constitute

distinct predicate acts for purposes of RICO, those acts combined with the

predicate act of extortion described above do not sufficiently establish a

pattern of racketeering activity. Rather, this “collective conduct is in a sense

a single episode having [a] singular purpose.” [Sever v. Alaska Pulp Corp., 978

F.2d 1529, 1535 (9th Cir. 1992)]. That is, both the alleged wire fraud and

forgery were simply steps taken to further the Defendant’s single alleged

extortion scheme, which it targeted only at Plaintiffs. Moreover, the fact that

all of the alleged predicate acts here occurred within less than a year further

undermines a finding of closed-ended continuity. See, e.g., Kehr Packages,

Inc. v. Fidelcor, Inc., 926 F.2d 1406, 1418 ([3d] Cir. 1991) (“[A]n eight-month

period of fraudulent activity directed at a single entity does not constitute a

pattern, absent a threat of future criminal acts.”). 

With regard to a threat of future criminal conduct, the acts alleged in the

amended complaint are clearly all “designed to bring about a single event”–the

“paying off” of Defendants. See Sever, 978 F.2d at 1535-36. There is no

suggestion of other potential victims or that Defendants will continue to

commit acts of extortion, wire fraud, or forgery against Plaintiffs once the

alleged objective is completed. In other words, there is no indication that the

alleged “racketeering acts themselves include a specific threat of repetition

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extending indefinitely into the future,” which would “supply the requisite

threat of continuity.” See H.J. Inc., 492 U.S. at 242.

Further, as the amended complaint itself demonstrates, Defendants’ alleged

acts of wire fraud and forgery, which related to the Tranche 1 and Tranche 2

Domain Names, were not allegedly repeated with the Tranche 3 and Tranche

4 Domain Names, further indicating that these acts have not “become a regular

way of conducting business” for the Defendants. See [Ticor Title Ins. Co. v.

Florida, 937 F.2d, 447, 450 (9th Cir. 1991)]. Thus, the alleged acts “[do] not

pose a threat of continuity,” see Sever, 978 F.2d at 1536, and Plaintiffs have

failed to allege a pattern of racketeering activity under RICO.

Doc. 169 at 8-9 (footnotes omitted). Aviva has not pointed to any evidence in its summary

judgment briefing that would alter the Court’s conclusion that Aviva has not met the

continuity requirement that applies under both RICO and AZRAC. Accordingly, the Court

will grant Defendants’ motion for summary judgment on Aviva’s AZRAC claim.

VII. AVIVA’S CLAIMS FOR DAMAGES

Because the Court has granted summary judgment in favor of Defendants on all of

Aviva’s remaining claims, the Court need not reach the issue of whether Aviva has met its

burden with respect to damages. Therefore, the Regan Defendants’ motion for summary

judgment is denied as moot.

VIII. THE COUNTERCLAIMS

Counterclaimants assert claims of: (1) Non-Infringement of § 32 of the Lanham Act,

15 U.S.C. § 1114 (Counterclaim No. 1) Doc. 50 at 10, ¶¶ 8-12; (2) Non-Infringement of

Alleged Trade Dress Rights and Unfair Competition (Counterclaim No. 2) Id. at 11, ¶¶ 13-

17; and (3) Lack of Federal Cyberpiracy, Violations of § 43(d) of the Lanham Act and the

Anti-Cyber Squatting Protection Act, 15 U.S.C. § 1125(d) (Counterclaim No. 3) Id. at 11-12,

¶¶ 18-22.

 As relief, Counterclaimants request the following judicial declarations: (1) that

counterclaimants have not infringed counterdefendants’ trademark rights or violated § 32 of

the Lanham Act, 15 U.S.C. § 1114; (2) that counterdefendants alleged trade dress rights are

not protectable; (3) that counterclaimants have not infringed counterdefendants’ trademark

rights in connection with counterdefendants’ alleged trade dress rights and have not violated

§ 43(a) of the Lanham Act, 15 U.S.C. § 1125 (a); and (4) that counterclaimants have not

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infringed upon counterdefendants’ trademark rights, have not violated § 43(b) of the Lanham

Act. and have not violated the Anti-Cyber Squatting Protection Act, 15 U.S.C. § 1125(d). (Id.

at 12, ¶¶ C-F). 

As discussed more fully in section III(A) above, Aviva is entitled to summary

judgment on the part of Counterclaim No. 2 that seeks a declaration that counterdefendants’

alleged trade dress rights are not protectable. With regard to the remainder of the requested

declaratory relief, the Counterclaimants have failed to establish that they are entitled to the

declarations requested because such declarations are based on allegations that are entirely

duplicative of Aviva’s claims against Counterclaimants. 

Aviva previously requested that all of the Counterclaims be dismissed because such

Counterclaims were redundant of Counterclaimants’ denials and affirmative defenses. The

Court denied Aviva’s request to dismiss the Counterclaims without prejudice. Doc. 101. The

Court found that a challenge to the Counterclaims was premature because Aviva failed to

show that there was no doubt that the Counterclaims would be rendered moot by the

adjudication of the main action. Id. The Court has now determined that, with the exception

of the part of Counterclaim No. 2, on which Aviva is entitled to summary judgment, the

remainder of the Counterclaims are duplicative of the claims alleged in Plaintiffs’ Amended

Complaint. 

Counterclaimants have failed to show that they are entitled to declaratory relief in

addition to receiving summary judgment in their favor on the claims in Plaintiffs’ Complaint.

The “Declaratory Judgment Act provides courts with discretion to either grant or dismiss a

counterclaim for declaratory judgment.” Doc. 101 (internal citation and quotation omitted).

Counterclaimants have failed to show the necessity of declaratory judgment on their

Counterclaims. Accordingly, the Court will not enter declaratory judgments on the

Counterclaims. Moreover, because declaratory judgment is the only relief sought on the

Counterclaims, the Counterclaims (Counterclaim No. 1, the remaining part of Counterclaim

No. 2, and Counterclaim No. 3) will be dismissed.

IX. AVIVA’S MOTION TO SEAL

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Aviva has filed a motion to seal a four-page exhibit attached to the declaration of

Chris Jones, which Aviva has filed in support of its motion for summary judgment. A party

seeking to seal a document attached to a dispositive motion must overcome a “strong

presumption in favor of access” and meet a “compelling reasons” standard. Kamakana v.

City & Cty. of Honolulu, 447 F.3d 1172, 1178-79 (9th Cir. 2006). That is, “the party must

articulate compelling reasons supported by specific factual findings that outweigh the general

history of access and the public policies favoring disclosure, such as the public interest in

understanding the judicial process.” Id. (citations and punctuation omitted). It is then a

court’s duty to balance the competing interests of the public and the party seeking to seal the

record. Id. at 1179. If a court decides to grant the motion to seal, it must “base its decision

on a compelling reason and articulate the factual basis for its ruling, without relying on

hypothesis or conjecture.” Id. (quoting Hagestad v. Tragesser, 49 F.3d 1430, 1434 (9th Cir.

1995)).

Compelling reasons to seal a judicial record typically will exist when such court files

might become “a vehicle for improper purposes, such as the use of records to gratify private

spite, promote public scandal, circulate libelous statements, or release trade secrets.” Id.

(citing Nixon v. Warner Commc’ns, Inc., 435 U.S. 589, 598 (1978)). However, “[t]he mere

fact that the production of records may lead to a litigant’s embarrassment, incrimination, or

exposure to further litigation will not, without more, compel the court to seal its records.”

Id. (citation omitted). 

Aviva states that the exhibit it seeks to seal “contains specific information relating to

Aviva USA Corporation’s (“AUSA’s”) marketing and advertising budget and actual

expenditures, including detailed breakdowns of AUSA’s marketing and advertising efforts.”

Doc. 186 at 2. Aviva further argues that this information is “protectable trade secret

information” that Aviva does not make publicly available and that could jeopardize Aviva’s

competitive standing if Aviva’s competitors were to acquire it. Id. at 2-3. 

The Court’s review of the exhibit indicates that it does indeed contain information

related to budgeted and actual expenditures in various marketing-related categories over a

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time range spanning several years. Furthermore, the information does not appear to be a type

that a business would typically make public or choose to reveal to competitors.

On the other hand, it is not immediately apparent how a competitor might use the

information in the exhibit to competitively injure Aviva. In its motion, Aviva only generally

states that competitive injury will arise from a competitor’s decision, based upon seeing the

information in this exhibit, to simply spend more on a particular category than Aviva spends,

thereby putting Aviva at a competitive disadvantage. Though the Court acknowledges that

there is some plausibility to this theory, it nevertheless does involve some conjecture. Thus,

while Aviva has to some degree provided a factual basis for the Court to seal this exhibit, it

has left some doubt as to how compelling these reasons are. 

However, because the Court finds that the public interest in this exhibit will not

interfere with the public’s interest in understanding the judicial process, the Court will grant

Aviva’s motion. Of particular importance is that, though this exhibit was attached to a

dispositive motion for summary judgment, the Court’s analysis and resolution of the parties’

motions for summary judgment did not address the information in this exhibit. Thus,

permitting this exhibit to be sealed will not interfere with the “public interest in

understanding the judicial process.” Kamakana, 447 F.3d at 1179 (citations omitted).

Further, the material that Aviva seeks to seal represents a very small portion of the total

amount of evidence submitted to this Court in connection with the summary judgment

motions—only four out of several hundred pages. Finally, while perhaps not a very strong

factor, the Court notes that Aviva’s motion is unopposed by Defendants.

Accordingly, the Court finds that Aviva has stated reasons that are sufficiently

compelling, if only barely, to grant its motion to seal. Thus, the Court will permit the fourpage Exhibit F to the declaration of Chris Jones to be sealed. 

X. CONCLUSION

Accordingly, 

IT IS ORDERED that Aviva’s Motion for Summary Judgment (Doc. 177) is denied

in part and granted in part as follows:

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Aviva’s Motion for Summary Judgment is granted solely to the extent it requests

summary judgment on the part of Counterclaimants’ Counterclaim No. 2 that alleges that

Aviva’s Trade Dress “is not inherently distinctive and has not acquired secondary meaning.”

Aviva’s Motion for Summary Judgment is denied in all other respects. 

IT IS FURTHER ORDERED dismissing Counterclaimants’ Counterclaims, except

for the part of Counterclaim No. 2 on which Aviva is granted summary judgment, as set forth

herein. Counterclaimants to take nothing on their Counterclaims.

IT IS FURTHER ORDERED granting the Vazirani Defendants’ Motions for

Summary Judgment (Docs. 174 and 175) and the Regan Defendants’ Joinder in the Vazirani

Defendants’ Motions for Summary Judgment (Doc. 191). The Clerk of the Court shall

therefore enter judgment for all Defendants on the claims in Plaintiffs’ Complaint.

IT IS FURTHER ORDERED denying as moot the Regan Defendants’ Motion for

Summary Judgment (Doc. 172).

IT IS FURTHER ORDERED denying as moot the Vazirani Defendants’ Motion to

Strike Portions of Aviva’s Reply in Support of its Motion for Summary Judgment (Doc.

228).

IT IS FURTHER ORDERED granting Aviva’s Motion to Seal Document Offered

in Support of Motion for Summary Judgment (Doc. 186). The Clerk of the Court shall file

under seal the exhibit lodged at Doc. 187.

DATED this 2nd day of October, 2012.

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