Source: s3://data.kl3m.ai/documents/govinfo/USCOURTS/USCOURTS-cand-3_06-cv-06149/USCOURTS-cand-3_06-cv-06149-0/pdf.json

Nature of Suit Code: 840
Nature of Suit: Trademark
Cause of Action: 15:1114 Trademark Infringement

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SHARTSIS 

FRIESE LLP

ONE MARITIME PLAZA 

EIGHTEENTH FLOOR 

SAN FRANCISCO, CA 94111 

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Case No. 

C06 6149 

[PROPOSED] TEMPORARY RESTRAINING ORDER AND ORDER TO 

SHOW CAUSE REGARDING PRELIMINARY INJUNCTION 

SHARTSIS FRIESE LLP 

ANTHONY B. LEUIN (Bar #95639) 

ERICK C. HOWARD (Bar #214107) 

One Maritime Plaza, Eighteenth Floor 

San Francisco, CA 94111 

Telephone: (415) 421-6500 

Facsimile: (415) 421-2922 

Email: aleuin@sflaw.com; ehoward@sflaw.com 

Attorneys for Plaintiff 

NOVA WINES, INC. 

UNITED STATES DISTRICT COURT 

NORTHERN DISTRICT OF CALIFORNIA 

SAN FRANCISCO DIVISION 

NOVA WINES, INC., 

Plaintiff, 

v. 

ADLER FELS WINERY LLC, a 

Minnesota corporation; SAAL BROWN, 

INC., a California corporation dba 

PACIFIC LICENSING; GARY SAAL, an 

individual; TOM KELLEY STUDIOS, 

INC., a California corporation, and DOES 

1 THROUGH 10, 

Defendants. 

Case No. C06 6149 

[PROPOSED] TEMPORARY 

RESTRAINING ORDER AND ORDER 

SETTING BRIEFING AND HEARING 

SCHEDULE FOR PLAINTIFF’S MOTION 

FOR PRELIMINARY INJUNCTION 

Date: October 10, 2006 

Time: 3:30 p.m. 

Judge: Hon. Marilyn Hall Patel 

Location: Courtroom 15, 18th Floor 

Plaintiff Nova Wines, Inc. having filed a Complaint for trademark infringement, 

trademark dilution and federal and state unfair competition, and having further brought an Ex 

Parte Application for Temporary Restraining Order and Order Setting Briefing and Hearing 

Schedule For Plaintiff’s Motion for Preliminary Injunction on its trademark infringement and 

unfair competition claims, and Ex Parte Application having been supported by the Complaint; a 

Memorandum of Points and Authorities; the Declarations of Robert Holder, William Reading, 

Anna Strasberg and Erick C. Howard; this Court, having reviewed and considered the pleadings, 

Case 3:06-cv-06149-MHP Document 26 Filed 10/17/06 Page 1 of 3
SHARTSIS 

FRIESE LLP

ONE MARITIME PLAZA 

EIGHTEENTH FLOOR 

SAN FRANCISCO, CA 94111 

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Case No. 

C06 6149 

[PROPOSED] TEMPORARY RESTRAINING ORDER AND ORDER TO 

SHOW CAUSE REGARDING PRELIMINARY INJUNCTION 

the supporting declarations, the other evidence submitted and the arguments of counsel, in 

accordance with Rule of Civil Procedure 65(b), hereby Adjudges and Orders: 

1. Plaintiff has demonstrated the following: (1) a sufficient likelihood of success on 

the merits of its trademark infringement and unfair competition claims; (2) irreparable harm if it 

is not granted a temporary restraining order pending hearing on its motion for a preliminary 

injunction; (3) the balance of hardships tips in Plaintiff’s favor; and (4) no public interest factors 

militate against the interim relief sought in plaintiff’s application. 

2. Plaintiff is likely to succeed on the merits in proving trademark infringement and 

unfair competition against Defendants Adler Fels Winery LLC, Saal Brown, Inc. dba Pacific 

Licensing; Gary Saal and Tom Kelley Studios, Inc. (collectively “Defendants”) based on 

defendants’ use of marks and a trade dress confusingly similar to plaintiff’s trademarks and trade 

dress used in connection with the marketing, promotion and sale of Marilyn Monroe-themed 

wine. 

IT IS THEREFORE ORDERED that Plaintiff’s Motion for Temporary Restraining Order 

is GRANTED. IT IS FURTHER ORDERED that: 

1. Defendants, their officers, agents, servants, representatives, employees, attorneys, 

parents, subsidiaries, affiliates, related companies, partners, successors, predecessors, assigns and 

all persons acting for, with, by, through or under them, and each of them, are hereby preliminarily 

enjoined and restrained from, in connection with the sale or offering of wine products: 

(a) directly or indirectly using the term “Red Velvet Collection,” images of 

Marilyn Monroe or any other mark, labeling, word, or design similar to the marks “MARILYN 

MONROE,” “MARILYN,” “VELVET COLLECTION,” or images of Marilyn Monroe as used 

by Plaintiff, on wine products, in a manner which is likely to cause confusion, mistake or to 

deceive. 

(b) Maintaining, making available, disseminating, using or distributing any 

internet Web pages containing the term “Red Velvet Collection,” images of Marilyn Monroe or 

any other mark, labeling, word, or design similar to the marks “MARILYN MONROE,” 

“MARILYN,” “VELVET COLLECTION,” or images of Marilyn Monroe as used by Plaintiff, on 

Case 3:06-cv-06149-MHP Document 26 Filed 10/17/06 Page 2 of 3
SHARTSIS 

FRIESE LLP

ONE MARITIME PLAZA 

EIGHTEENTH FLOOR 

SAN FRANCISCO, CA 94111 

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Case No. 

C06 6149 

[PROPOSED] TEMPORARY RESTRAINING ORDER AND ORDER TO 

SHOW CAUSE REGARDING PRELIMINARY INJUNCTION 

wine products, in any manner which is likely to cause confusion, mistake or to deceive; 

(c) Disseminating, using or distributing any internet Web pages containing the 

marks “MARILYN MONROE,” “MARILYN,” “VELVET COLLECTION,” or images of 

Marilyn Monroe as used by Plaintiff on wine products; and 

(d) Otherwise engaging in any acts or conduct that are likely to cause 

infringement of the marks “MARILYN MONROE,” “MARILYN,” “VELVET COLLECTION,” 

or images of Marilyn Monroe as used by Plaintiff on wine products, or cause consumers 

erroneously to believe that Defendants’ goods or services are somehow sponsored by, authorized 

by, licensed by or in any other way associated with Plaintiff. 

2. Plaintiff shall post a bond in the amount of $50,000 in accordance with Local Rule 

65.1-1 no later than Friday, October 13, 2006. 

3. A preliminary injunction hearing shall take place on October 26, 2006 at 9:00 a.m., 

in the courtroom of the Honorable Marilyn Hall Patel, located at 450 Golden Gate Avenue, San 

Francisco, California 94102. Plaintiff’s already filed Memorandum of Points and Authorities 

shall serve as its opening brief in connection with the motion for preliminary injunction. 

Defendants shall file any opposition to the motion by October 17, 2006. Plaintiff shall file its 

reply by October 24, 2006. 

4. Pursuant to agreed stipulation and request of the parties, the temporary restraining 

order shall remain in effect until October 26, 2006 to accommodate the preliminary injunction 

hearing schedule. 

IT IS SO ORDERED. 

Dated: October __, 2006 

 Hon. Marilyn Hall Patel 

 UNITED STATES DISTRICT JUDGE 

7084\005\EHOWARD\1385727.2 

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U

NITED STATES DISTRICT COURT

NORTHERN DISTRICT OF CALIFORNIA

IT IS SO ORDERED

Judge Marilyn H. Patel

Case 3:06-cv-06149-MHP Document 26 Filed 10/17/06 Page 3 of 3