Source: s3://data.kl3m.ai/documents/govinfo/USCOURTS/USCOURTS-cand-5_09-cv-03814/USCOURTS-cand-5_09-cv-03814-14/pdf.json

Nature of Suit Code: 890
Nature of Suit: Other Statutory Actions
Cause of Action: 15:0053 Federal Trade Commission Act

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PROTECTIVE ORDER RE PII - C09-03814 RS Page 1 of 5

WILLARD K. TOM

General Counsel

LISA D. ROSENTHAL, Bar # 179486

KERRY O’BRIEN, Bar # 149264

EVAN ROSE, Bar # 253478

ERIC D. EDMONDSON, D.C. Bar # 450294

Federal Trade Commission

901 Market Street, Ste. 570

San Francisco, CA 94103

(415) 848-5100 (voice)

(415) 848-5184 (fax)

lrosenthal@ftc.gov

kobrien@ftc.gov

erose@ftc.gov

eedmondson@ftc.gov

Attorneys for Plaintiff

Federal Trade Commission

UNITED STATES DISTRICT COURT

NORTHERN DISTRICT OF CALIFORNIA

SAN JOSE DIVISION

FEDERAL TRADE COMMISSION, 

 

 Plaintiff, 

 

 v. 

 

SWISH MARKETING, INC., a

corporation,

MARK BENNING, individually and as an

officer of SWISH MARKETING, INC.,

MATTHEW PATTERSON, individually

and as an officer of SWISH

MARKETING, INC., and

JASON STROBER, individually and as

an officer of SWISH MARKETING,

INC.,

 Defendants.

Case No. C09-03814 RS

STIPULATION AND [PROPOSED]

PROTECTIVE ORDER

REGARDING CONFIDENTIAL

TREATMENT OF SENSITIVE

PERSONALLY IDENTIFIABLE

INFORMATION

Certain materials to be produced in connection with this litigation contain sensitive

personally identifiable information (“PII”). PII includes an individual’s Social Security

*E-Filed 7/13/10*

Case 5:09-cv-03814-RS Document 105 Filed 07/13/10 Page 1 of 5
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PROTECTIVE ORDER RE PII - C09-03814 RS Page 2 of 5

number, or an individual’s name or address or phone number in combination with one or

more of the following: date of birth; driver’s license number or other state identification

number, or a foreign country equivalent; passport number; financial account number; or

credit card or debit card number. To protect such information, Plaintiff Federal Trade

Commission (“FTC”) and Defendants Swish Marketing, Inc., Mark Benning, Matthew

Patterson, and Jason Strober (“Defendants”) hereby stipulate to and request that the Court

enter an Order requiring that:

1. PII may be designated confidential by any party, and thereby made subject

to the provisions of this Order.

2. PII shall be secured by any receiving party in such a manner as to minimize

the possibility of unintentional disclosure, including the physical storage thereof in a

secure area or law office, the electronic storage thereof on a password-protected computer

or system which may be accessed only by persons qualified to have access to PII pursuant

to the terms of this Order, and the shipment thereof only to other qualified persons by a

trackable method with restricted delivery to such qualified persons.

3. PII shall not be used for any purpose by the receiving party except

for purposes in connection with this litigation.

4. A receiving party shall not disclose PII to any person, except the following

persons:

(a) Defendants, including the executives or other personnel of

Defendants who are participants with respect to policy decisions for the trial or pretrial

preparations with reference to this action and any other personnel of Defendants having a

good-faith, reasonable need for obtaining access to PII;

(b) FTC Commissioners and other employees of the FTC (including

consultants not covered under Subparagraph 4(c) below), the parties’ respective counsel

of record in this action, including the associates and paralegal, secretarial, clerical, and

other regular and temporary employees of such counsel assisting such counsel and 

Case 5:09-cv-03814-RS Document 105 Filed 07/13/10 Page 2 of 5
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PROTECTIVE ORDER RE PII - C09-03814 RS Page 3 of 5

including employees of any firm retained to reproduce or store PII for use in accordance

with this Order;

(c) The independent experts or consultants retained or consulted by the

parties in this action, including the employees of such experts or consultants who are

assigned to assist such experts or consultants;

(d) Any person who is a witness or witness’s counsel at deposition or

trial where the PII is reasonably related to the testimony of such witness, and court

reporters and persons preparing transcripts of testimony;

(e) The Court and related officials involved in this litigation or any other

proceeding in which PII is used, including judges, magistrates, commissioners, referees,

jurors, and other personnel of the Court; provided, however, that PII shall be lodged or

filed with the Court in accordance with the procedures for filing under seal as described

in Paragraph 7 below; and

(f) Any person designated by the Court in the interest of justice, upon

such terms as the Court deems proper,

provided that, nothing in this Order shall impose any restrictions on the disclosure of PII

by the FTC as provided by: (1) Sections 4.11(a) to (e) of the FTC’s Rules of Practice and

any cases construing them; (2) Sections 6(f) and 21 of the Federal Trade Commission Act

and any cases construing them; and (3) any other legal obligation imposed upon the FTC.

5. Prior to disclosing PII to any person listed in Subparagraph 4(c), the

receiving party shall:

(a) provide such person with a copy of this Order; and

(b) obtain from such person a signed statement in the form attached

hereto as Exhibit A. Such statement shall be retained by counsel for the party and need

not be filed with the Court or served upon opposing counsel unless requested for good

cause or ordered by the Court.

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Case 5:09-cv-03814-RS Document 105 Filed 07/13/10 Page 3 of 5
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PROTECTIVE ORDER RE PII - C09-03814 RS Page 4 of 5

6. Any person listed in Subparagraphs 4(a) through 4(c) who receives PII

shall:

(a) read this Order;

(b) use PII only for purposes permitted by this Order; and

(c) not disclose or discuss PII other than as permitted by this Order.

7. PII that is lodged or filed with the Court shall be lodged or filed pursuant to

this Order in a sealed envelope or other appropriate sealed container marked in the

manner required by the Court and Local Rule 79-5 for lodging and filing such materials

under seal. Nothing contained in this Order shall be construed to limit the requirements

of Local Rule 3-17(a) to redact, exclude, or submit under seal any information or

documents described in that rule.

8. Nothing contained herein shall be construed to prejudice any party’s right to

use PII or other information for any purpose in this litigation.

9. In the case of any accidental or inadvertent disclosure of PII, counsel for the

party responsible for the disclosure shall promptly notify the parties’ respective counsel

of the disclosure and make every effort to prevent further disclosure, including attempting

to retrieve all copies of the PII from the recipients thereof, and attempting to secure the

agreement of the recipients not to further disseminate the PII in any form.

10. At the time that any consultant, expert, or other person retained to assist

counsel in this action concludes participation in this action, such person shall return to

counsel all copies of PII that are in the possession of such person or certify as to their

destruction. Furthermore, within thirty days after the completion of this litigation PII

shall be collected by counsel for the receiving party and either destroyed or returned to

the party who produced the materials. For purposes of this Order, this action shall be

considered completed when the entire proceeding has been resolved and any related

orders have become final and non-appealable.

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Case 5:09-cv-03814-RS Document 105 Filed 07/13/10 Page 4 of 5
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PROTECTIVE ORDER RE PII - C09-03814 RS Page 5 of 5

11. All parties and other persons who receive PII shall be under a continuing

duty not to disclose such materials, except as permitted in this Order, and this duty shall

continue in full force and effect after the completion of this litigation.

Respectfully submitted,

DATED: July 12, 2010 /s/ Evan Rose 

LISA D. ROSENTHAL

KERRY O’BRIEN

EVAN ROSE

ERIC D. EDMONDSON

Attorneys for Plaintiff

FEDERAL TRADE COMMISSION

(The filer attests that concurrence in the filing of this document has been obtained

from each of the other signatories.)

DATED: July 12, 2010 /s/ Brian Grossman 

BRIAN GROSSMAN

TESSER & RUTTENBERG

Attorneys for Defendants

SWISH MARKETING, INC., 

MATTHEW PATTERSON, and

JASON STROBER

DATED: July 12, 2010 /s/ Jay Fowler 

DANIEL J. BERGESON

JAY FOWLER

ELIZABETH D. LEAR

BERGESON, LLP

Attorneys for Defendant

MARK BENNING

PURSUANT TO STIPULATION, IT IS SO ORDERED:

DATED: 

RICHARD SEEBORG

UNITED STATES DISTRICT JUDGE

7/13/10

Case 5:09-cv-03814-RS Document 105 Filed 07/13/10 Page 5 of 5