Source: s3://data.kl3m.ai/documents/govinfo/USCOURTS/USCOURTS-caed-2_06-cv-00133/USCOURTS-caed-2_06-cv-00133-4/pdf.json

Nature of Suit Code: 840
Nature of Suit: Trademark
Cause of Action: 15:44 Trademark Infringement

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[PROPOSED] CONSENT JUDGMENT AND PERMANENT INJ. RE DEF. OMAR ALI SALEH ALAMRI/OXXO 

MARKET (DEFENDANT NO. 14) CASE NO. 2:06-CV-0133 WBS DAD

IN THE UNITED STATES DISTRICT COURT 

EASTERN DISTRICT OF CALIFORNIA 

PHILIP MORRIS USA INC., 

Plaintiff, 

v. 

M&S MARKET, INC., et al., 

Defendants. 

Case No.: 2:06-CV-0133 WBS DAD 

[PROPOSED] CONSENT JUDGMENT 

AND PERMANENT INJUNCTION AS 

TO DEFENDANT OMAR ALI SALEH 

ALAMRI, INDIVIDUALLY AND 

DOING BUSINESS AS OXXO 

MARKET 

(DEFENDANT NO. 14) 

Plaintiff Philip Morris USA Inc. (“Philip Morris USA”) and Defendant Omar Ali 

Saleh Alamri, individually and doing business as Oxxo Market (“Defendant”), having 

settled this action on the terms and conditions stated herein, it is hereby ORDERED, 

ADJUDGED and DECREED as follows: 

1. This is an action for: (i) infringement of registered trademarks in violation of 

Section 32 of the Lanham Act, 15 U.S.C. § 1114; (ii) false designation of origin and 

trademark and trade dress infringement in violation of Section 43(a) of the Lanham Act, 15 

U.S.C. § 1125(a); and (iii) unfair competition in violation of the common law of the State of 

California. This Court has personal jurisdiction over Philip Morris USA and Defendant, 

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Case 2:06-cv-00133-WBS -DAD Document 25 Filed 05/05/06 Page 1 of 8
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[PROPOSED] CONSENT JUDGMENT AND PERMANENT INJ. RE DEF. OMAR ALI SALEH ALAMRI/OXXO 

MARKET (DEFENDANT NO. 14) CASE NO. 2:06-CV-0133 WBS DAD

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and subject matter jurisdiction of the matter in controversy between Philip Morris USA and 

Defendant. Venue in this judicial district is proper. 

2. Defendant waives any objections it may have regarding sufficiency of process 

or the sufficiency of service of process in this action. 

3. Philip Morris USA manufactures cigarettes, including the famous 

MARLBORO® brand, for sale in the United States. Philip Morris USA is the registered 

owner of the following MARLBORO® and MARLBORO®-related trademarks on the 

Principal Register of the United States Patent and Trademark Office, all of which are valid, 

subsisting and incontestable pursuant to 15 U.S.C. § 1065 (collectively “Philip Morris USA 

Marks”): 

Registration Number Date Registered 

68,502 April 14, 1908 

938,510 July 25, 1972 

1,039,412 May 11, 1976 

1,039,413 May 11, 1976 

4. Philip Morris USA has spent substantial time, effort, and money advertising 

and promoting the Philip Morris USA Marks throughout the United States, and these marks 

have consequently developed significant goodwill, have become distinctive, and have 

acquired secondary meaning. As a result of the sale of counterfeit MARLBORO® and/or 

MARLBORO LIGHTS® cigarettes, Philip Morris USA is suffering a loss of the enormous 

goodwill associated with the Philip Morris USA Marks, and is losing profits from lost sales 

of genuine products. 

5. Beginning on or about June 29, 2005 and subsequent to Philip Morris USA’s 

adoption and first use of the Philip Morris USA Marks, Defendant offered for sale and sold 

to the general public counterfeit MARLBORO® and/or MARLBORO LIGHTS® brand 

cigarettes. 

6. In a Complaint (“Complaint”) filed with this Court on January 19, 2006, 

Philip Morris USA alleged that Defendant’s offering for sale and sale of counterfeit 

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[PROPOSED] CONSENT JUDGMENT AND PERMANENT INJ. RE DEF. OMAR ALI SALEH ALAMRI/OXXO 

MARKET (DEFENDANT NO. 14) CASE NO. 2:06-CV-0133 WBS DAD

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MARLBORO® and/or MARLBORO LIGHTS® brand cigarettes constitutes trademark and 

trade dress infringement, false designation of origin, unfair competition, and related 

violations of Philip Morris USA’s rights in the Philip Morris USA Marks under the Lanham 

Act and state law. Philip Morris USA sought both injunctive relief and monetary damages. 

7. Since the filing of the Complaint, Philip Morris USA and Defendant have 

agreed to a full and final settlement of this action as contained herein and have agreed to the 

entry of this Consent Judgment and Permanent Injunction. Accordingly, it is hereby 

ORDERED that Defendant, and its officers, agents, servants, employees, and attorneys, 

and all persons in active concert or participation with it, are hereby permanently enjoined 

from 

(i) purchasing, selling, offering for sale, or otherwise using in commerce any 

counterfeit MARLBORO® and/or MARLBORO LIGHTS® brand cigarettes; 

(ii) assisting, aiding or abetting any other person or entity in purchasing, selling, 

offering for sale, or otherwise using in commerce any counterfeit MARLBORO® 

and/or MARLBORO LIGHTS® brand cigarettes; and 

(iii) interfering with or impeding the inspections authorized by Paragraph 8(a) 

hereof in any way. 

8. Defendant further agrees to cooperate in good faith with Philip Morris USA in 

any further investigation of this matter, including but not limited to (a) permitting 

representatives of Philip Morris USA to conduct inspections, without notice, of Defendant’s 

inventory of cigarettes to determine whether any cigarettes bearing the MARLBORO® 

and/or MARLBORO LIGHTS® mark are counterfeit (such inspections may proceed at any 

Defendant retail outlet between the hours of 9:00 a.m. and 5:00 p.m. on any day Defendant 

is open for business) and to take possession of any such MARLBORO® and/or 

MARLBORO LIGHTS® brand cigarettes Philip Morris USA or its representatives 

determine to be counterfeit; (b) responding to reasonable requests for information about 

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[PROPOSED] CONSENT JUDGMENT AND PERMANENT INJ. RE DEF. OMAR ALI SALEH ALAMRI/OXXO 

MARKET (DEFENDANT NO. 14) CASE NO. 2:06-CV-0133 WBS DAD

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Defendant’s suppliers of MARLBORO® and/or MARLBORO LIGHTS® cigarettes; and 

(c) cooperating with Philip Morris USA’s representatives in their investigations of any 

suppliers of MARLBORO® and/or MARLBORO LIGHTS® cigarettes. 

9. The terms of this Consent Judgment and Permanent Injunction shall be 

enforceable against Defendant and any persons working in concert with him or her and any 

retail outlet Defendant and/or such persons may own or operate now or in the future. 

10. Defendant agrees to waive all claims in this action against Philip Morris USA 

with prejudice, whether they are asserted or not. All claims asserted in this action by Philip 

Morris USA for monetary recovery from Defendant are hereby dismissed with prejudice. 

There being no just reason for delay, the entry of this consent judgment by the United States 

District Court constitutes entry of final judgment as to all remaining claims asserted in this 

action by Philip Morris USA against Defendant pursuant to Federal Rule of Civil Procedure 

54(b). Philip Morris USA and Defendant will each bear their own costs and attorneys’ fees. 

Upon entry of this Consent Judgment and Permanent Injunction, any bond or undertaking 

Philip Morris USA has filed in this action as to Defendant shall be deemed exonerated and 

the original of such bond or undertaking shall be returned to Philip Morris USA. 

11. With regard to the release set forth above, Defendant expressly waives the 

provisions of California Civil Code Section 1542, and any similar law, statute or policy. 

California Civil Code Section 1542 states as follows: 

A GENERAL RELEASE DOES NOT EXTEND TO CLAIMS WHICH THE 

CREDITOR DOES NOT KNOW OR SUSPECT TO EXIST IN HIS FAVOR AT 

THE TIME OF EXECUTING THE RELEASE, WHICH IF KNOWN BY HIM 

MUST HAVE MATERIALLY AFFECTED HIS SETTLEMENT WITH THE 

DEBTOR. 

Defendant understands and acknowledges the significance and the consequences of 

this waiver of California Civil Code Section 1542 and confirms that he or she has either 

discussed or been given an opportunity to discuss such matters and all of the provisions of 

this Consent Judgment and Permanent Injunction with counsel of his or her choice. 

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[PROPOSED] CONSENT JUDGMENT AND PERMANENT INJ. RE DEF. OMAR ALI SALEH ALAMRI/OXXO 

MARKET (DEFENDANT NO. 14) CASE NO. 2:06-CV-0133 WBS DAD

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12. The Court shall retain jurisdiction to enforce this Consent Judgment and 

Permanent Injunction. If Defendant shall be alleged to have breached the terms of this 

Consent Judgment and Permanent Injunction, Philip Morris USA shall have the right to 

reopen this matter upon motion filed and heard on an expedited basis, including by ex parte 

application. If this matter is so reopened, Philip Morris USA may pursue any and all 

remedies it may have against Defendant in addition to liquidated damages as set forth 

below. 

13. Philip Morris USA has entered this Consent Judgment in material reliance on 

Defendant's representations as to the sources from which it has purchased the cigarettes sold 

at its retail outlet since January 2005. If Philip Morris USA determines in good faith that 

Defendant has materially misrepresented the sources from which it purchased cigarettes 

during this time period, or if Defendant has failed to identify any of its cigarette suppliers 

for this time period, such misrepresentation and/or omission shall constitute a material 

breach of this Consent Judgment and Permanent Injunction and the terms hereof shall be 

null and void except that Defendant shall remain permanently enjoined by the provisions of 

Paragraphs 7 and 8 hereof, and shall be liable for liquidated damages pursuant to the terms 

of Paragraph 14(iii). In that event, Philip Morris USA shall have the right to reopen this 

matter upon motion filed and heard on an expedited basis, including by ex parte application. 

If this matter is so reopened, Philip Morris USA may pursue any and all non-monetary 

remedies it may have against Defendant, in addition to liquidated damages as set forth 

below and shall also be entitled to recover its attorneys’ fees and costs for any further 

prosecution of this action. 

14. The parties recognize and acknowledge that it would be impractical or very 

difficult to determine or fix the amount of damages that would be sustained as a result of a 

breach of this Consent Judgment and Permanent Injunction by Defendant. Accordingly, 

after making a reasonable endeavor to arrive at the amount that would be an approximation 

of the damages that would or might be sustained in the event of a breach, the parties hereto 

agree to fix said amount of liquidated damages in the sum of (i) $500.00 per day for breach 

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[PROPOSED] CONSENT JUDGMENT AND PERMANENT INJ. RE DEF. OMAR ALI SALEH ALAMRI/OXXO 

MARKET (DEFENDANT NO. 14) CASE NO. 2:06-CV-0133 WBS DAD

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of Defendant’s obligation to cooperate in good faith with Philip Morris USA’s investigative 

efforts, as set forth in Paragraph 8, and accruing after Philip Morris provides reasonable 

notice to Defendant of the breach; and (ii) $500.00 for the first occasion on which Philip 

Morris USA confirms that Defendant has sold counterfeit MARLBORO® or MARLBORO 

LIGHTS® brand cigarettes after this Consent Judgment and Permanent Injunction is 

entered, with the monetary damages to double for each subsequent occasion on which a sale 

of counterfeit product is confirmed (e.g., $1,000.00 for the second occasion, $2,000.00 for 

the third occasion, etc.), except that if Philip Morris USA discovers 10 cartons or more of 

counterfeit MARLBORO® or MARLBORO LIGHTS® cigarettes in the combined 

inventory of one or more of Defendant’s retail outlets in any inspection conducted within 90 

days of the date on which cigarettes purchased at any of Defendant’s retail outlets are 

confirmed as counterfeit, the amount of liquidated damages shall be multiplied by 10 (e.g., 

on the first such occasion, $5,000; on the second such occasion, $10,000, etc.) with any 

liquidated damages recovery capped at $100,000; and (iii) in the event Defendant has 

materially misrepresented the sources from which it has purchased cigarettes since January 

2005 and/or failed to identify any of its cigarette suppliers during this time period in 

violation of Paragraph 13 hereof, $500.00 per day from the date this Consent Judgment and 

Permanent Injunction is entered, to the date Philip Morris USA learns of the 

misrepresentation and/or omission. 

15. Accordingly, in the event that Defendant breaches this Consent Judgment and 

Permanent Injunction as set forth above, which breach shall be determined on the basis of 

such proof as Philip Morris USA shall present to the Court, then Defendant shall be 

obligated to pay to Philip Morris USA liquidated damages in the amounts set forth above. 

Upon the entry of an Order of this Court that Defendant has committed such a breach, 

Philip Morris USA shall be entitled to enforce the Court’s Order, including by Writ of 

Execution. 

// 

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[PROPOSED] CONSENT JUDGMENT AND PERMANENT INJ. RE DEF. OMAR ALI SALEH ALAMRI/OXXO 

MARKET (DEFENDANT NO. 14) CASE NO. 2:06-CV-0133 WBS DAD

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16. Each of the parties acknowledges and represents that it has fully considered 

the effect of this provision for liquidated damages. 

DATED: May 4, 2006 

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[PROPOSED] CONSENT JUDGMENT AND PERMANENT INJ. RE DEF. OMAR ALI SALEH ALAMRI/OXXO 

MARKET (DEFENDANT NO. 14) CASE NO. 2:06-CV-0133 WBS DAD

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The individuals executing this Judgment represent or confirm that they are duly 

authorized to do so, and are similarly authorized to bind each of the signatories to this 

Judgment. 

CONSENTED TO: 

DATED: 04/18/06 

____/s/ Anna S. McLean________________ 

HELLER EHRMAN LLP 

ANNA S. McLEAN 

333 Bush Street 

San Francisco, CA 94104-2878 

(415) 772-6000 

(415) 772-6268 

DATED: 04/24/06 

____/s/ Omar Ali Saleh Alamri____ 

OMAR ALI SALEH ALAMRI, 

individually and doing business as 

OXXO MARKET 

36745 S. Lassen Avenue 

Huron, CA 93234 

Counsel for Plaintiff Philip Morris USA Inc. Defendant. 

 

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