Source: s3://data.kl3m.ai/documents/govinfo/USCOURTS/USCOURTS-cand-4_14-cv-01009/USCOURTS-cand-4_14-cv-01009-23/pdf.json

Nature of Suit Code: 830
Nature of Suit: Patent
Cause of Action: 15:1126 Patent Infringement

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United States District Court

Northern District of California

UNITED STATES DISTRICT COURT

NORTHERN DISTRICT OF CALIFORNIA

BRIGHTEDGE TECHNOLOGIES, INC.,

Plaintiff,

v.

SEARCHMETRICS, GMBH., et al.,

Defendants.

Case No. 14-cv-01009-HSG 

ORDER GRANTING DEFENDANTS'

MOTION FOR JUDGMENT ON THE 

PLEADINGS AND DENYING AS MOOT 

MOTION FOR LEAVE TO AMEND

Re: Dkt. Nos. 159, 173

On March 4, 2014, Plaintiff BrightEdge Technologies, Inc. (“BrightEdge”) brought this 

patent infringement action against Defendants Searchmetrics, GmbH. and Searchmetrics, Inc. 

(collectively, “Searchmetrics”). See Dkt. No. 1. The operative complaint asserts infringement of 

United States Patent Nos. 8,135,706 (“the ’706 Patent”), 8,478,700 (“the ’700 Patent”), 8,478,746 

(“the ’746 Patent”), 8,577,863 (“the ’863 Patent”), and 8,671,089 (“the ’089 Patent”) (collectively, 

“the Asserted Patents”). Dkt. No. 154 (“Compl.”) ¶ 5. The Asserted Patents relate to search 

engine optimization (“SEO”), a process by which an entity can enhance its online presence. See 

id.

On October 18, 2017, Defendants moved for judgment on the pleadings, asserting lack of

patent-eligible subject matter under 35 U.S.C. § 101. Dkt. No. 173 (“Mot.”). On November 8, 

2017, Plaintiff responded. Dkt. No. 183 (“Opp.”). Defendants replied on November 20, 2017. 

Dkt. No. 187 (“Reply”). The Court held a hearing on December 14, 2017. See Dkt. No. 201.

After careful consideration, the Court GRANTS the motion.1 

 

1

The factual background relevant to the Court’s disposition is set forth in Part II of this order. 

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I. LEGAL STANDARDS

A. Motion for Judgment on the Pleadings

Under Federal Rule of Civil Procedure (“Rule”) 12(c) a party may move for judgment on 

the pleadings “[a]fter the pleadings are closed—but early enough not to delay trial.” “Judgment 

on the pleadings is proper when, taking all allegations in the pleading as true, the moving party is 

entitled to judgment as a matter of law.” Stanley v. Trustees of Cal. State Univ., 433 F.3d 1129, 

1133 (9th Cir. 2006). “Rule 12(c) is functionally identical to Rule 12(b)(6) and . . . the same 

standard of review applies to motions brought under either rule.” Cafasso, U.S. ex rel. v. Gen. 

Dynamics C4 Sys., Inc., 637 F.3d 1047, 1054 n.4 (9th Cir. 2011) (quotation omitted). The Court 

will “accept factual allegations in the complaint as true and construe the pleadings in the light 

most favorable to the nonmoving party.” Manzarek v. St. Paul Fire & Marine Ins. Co., 519 F.3d 

1025, 1031 (9th Cir. 2008). 

Patent invalidity under section 101 presents a question of law. In re Roslin Inst. 

(Edinburgh), 750 F.3d 1333, 1335 (Fed. Cir. 2014). “[A] district court may resolve the issue of 

patent eligibility under Section 101 by way of a motion for judgment on the pleadings.” Papst 

Licensing GmbH & Co. KG v. Xilinx Inc., 193 F. Supp. 3d 1069, 1078 (N.D. Cal. 2016), aff’d, 684 

F. App’x 971 (Fed. Cir. 2017). Accordingly, claim construction is not required prior to the 

disposition of Defendants’ motion. See Content Extraction & Transmission LLC v. Wells Fargo 

Bank, 776 F.3d 1343, 1349 (Fed. Cir. 2014) (affirming grant of dispositive motion prior to claim 

construction); accord Ultramercial, Inc. v. Hulu, LLC, 772 F.3d 709, 718–20 (Fed. Cir. 2014). 

Plaintiff contends that Defendants must show patent-ineligibility by “clear and 

convincing” evidence. Opp. at 7. This Court and others have rejected that argument, noting the 

absence of Federal Circuit or Supreme Court authority applying that standard to section 101

validity issues. See OpenTV, Inc. v. Apple, Inc., No. 14-CV-01622-HSG, 2015 WL 1535328, at 

*3 (N.D. Cal. Apr. 6, 2015) (citing Alice Corp. Pty. v. CLS Bank Int’l, 134 S.Ct. 2347 (2014); 

Ultramercial, Inc., 772 F.3d at 709; DDR Holdings, LLC v. Hotels.com, L.P., 773 F.3d 1245 (Fed. 

Cir. 2014)); see also Papst Licensing GmbH & Co. KG, 193 F. Supp. 3d at 1079 (“Several courts 

have concluded that a heightened burden of proof makes little sense in the context of a motion to 

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dismiss or motion for judgment on the pleadings, and therefore declined to apply the clear and 

convincing evidence standard.”). “[W]hile a presumption of validity attaches in many contexts, no 

equivalent presumption of eligibility applies in the section 101 calculus.” Ultramercial, Inc., 772 

F.3d at 721 (Mayer, J., concurring) (internal citation omitted). “Although the Supreme Court has 

taken up several section 101 cases in recent years, it has never mentioned—much less applied—

any presumption of eligibility.” Id. at 720–21. 

Because the section 101 determination entails an examination of the claims on their face, 

rather than the weighing of evidence, it is unclear how a heightened evidentiary standard is 

applicable. Notwithstanding this arguable ambiguity, “[n]o Supreme Court or Federal Circuit 

post-Alice decision has definitively ruled on whether the clear and convincing standard applies 

when evaluating patent-eligible subject matter at the motion to dismiss stage.” Huawei Techs., 

Co., Ltd. v. Samsung Elecs. Co., Ltd., No. 3:16-cv-02787, 2016 WL 6834614, at *5 (N.D. Cal. 

Nov. 21, 2016). Whichever standard applies, the Court finds for the reasons detailed below that 

Defendants have met their burden of proving invalidity.

B. Section 101 Patent-Eligible Subject Matter

Section 101 of the Patent Act describes the scope of patentable subject matter as 

encompassing “any new and useful process, machine, manufacture, or composition of matter, or 

any new and useful improvement thereof.” 35 U.S.C. § 101. It is well settled that laws of nature, 

natural phenomena, and abstract ideas are excluded from the universe of patentable subject matter. 

See Alice Corp. Pty., 134 S.Ct. at 2354. These categories are not patent-eligible because “they are 

the basic tools of scientific and technological work,” which are “free to all men and reserved 

exclusively to none.” Mayo Collaborative Servs. v. Prometheus Labs., 132 S.Ct. 1289, 1293 

(2012) (citations omitted). Allowing patent claims for laws of nature, natural phenomena, and 

abstract ideas would “tend to impede innovation more than it would tend to promote it,” thereby 

thwarting the primary object of the patent laws. Id. at 1293. However, the Supreme Court has 

also recognized the need to “tread carefully in construing this exclusionary principle lest it 

swallow all of patent law.” Alice Corp. Pty., 134 S.Ct. at 2354.

The Supreme Court and Federal Circuit have articulated a two-part test for determining 

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whether a claim’s subject matter is patent-eligible. First, a court “determine[s] whether a claim is 

‘directed to’ a patent-ineligible abstract idea.” Content Extraction & Transmission LLC, 776 F.3d 

at 1346–47 (citing Mayo Collaborative Servs., 132 S.Ct. at 1296–97). If so, the Court then 

“consider[s] the elements of the claim—both individually and as an ordered combination—to 

assess whether the additional elements transform the nature of the claim into a patent-eligible 

application of the abstract idea.” Id. at 1347. “This is the search for an ‘inventive concept’—

something sufficient to ensure that the claim amounts to ‘significantly more’ than the abstract idea 

itself.” Id. (quoting Mayo Collaborative Servs., 132 S.Ct. at 1294). 

Two recent decisions of the Federal Circuit shed particular light on the Alice inquiry as 

applied to computer-related technology. In Enfish, LLC v. Microsoft Corp., the Federal Circuit 

found it “relevant to ask whether the claims are directed to an improvement in computer 

functionality versus being directed to an abstract idea, even at the first step of the Alice analysis.” 

822 F.3d 1327, 1335 (Fed. Cir. 2016). “[T]he ‘directed to’ inquiry applies a stage-one filter to 

claims, considered in light of the specification, based on whether ‘their character as a whole is 

directed to excluded subject matter.’” Id. (quoting Internet Patents Corp. v. Active Network, Inc., 

790 F.3d 1343, 1346 (Fed. Cir. 2015)). As set forth in Enfish, the key question is “whether the 

focus of the claims is on the specific asserted improvement in computer capabilities . . . or, 

instead, on a process that qualifies as an ‘abstract idea’ for which computers are invoked merely as 

a tool.” Id. at 1335–36. 

Published less than a week after Enfish, In re TLI Commc’ns LLC Patent Litig. (“TLI”) 

emphasized that claims are drawn to an abstract idea if they are directed to “the use of 

conventional or generic technology in a nascent but well-known environment, without any claim 

that the invention reflects an inventive solution to any problem presented by combining the two.” 

823 F.3d 607, 612 (Fed. Cir. 2016). Thus, claims that describe “a new telephone, a new server, or 

a new physical combination of the two” are not abstract, but claims that describe a system and 

methods in “purely functional terms” without “any technical details for the tangible components” 

are abstract. Id.

Following Enfish and TLI, the Federal Circuit further refined the Alice inquiry as it applies 

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to computer-related claims. For instance, in McRO, Inc. v. Bandai Namco Games Am., Inc., the 

Federal Circuit defined the key inquiry as “whether the claims in these patents focus on a specific 

means or method that improves the relevant technology or are instead directed to a result or effect 

that itself is the abstract idea and merely invoke generic processes and machinery.” 837 F.3d 

1299, 1314 (Fed. Cir. 2016). In performing this analysis, the Court “must focus on the language 

of the asserted claims themselves,” and “complex details from the specification cannot save a 

claim directed to an abstract idea that recites generic computer parts.” Synopsys, Inc. v. Mentor 

Graphics Corp., 839 F.3d 1138, 1149 (Fed. Cir. 2016). To determine whether the “claim’s 

character as a whole is directed to excluded subject matter” the Court evaluates the claimed 

“advance” over the prior art. Intellectual Ventures I LLC v. Erie Indem. Co., 850 F.3d 1315, 1325 

(Fed. Cir. 2017) (quotation omitted). The Court is to “examine earlier cases in which a similar or 

parallel descriptive nature can be seen—what prior cases were about, and which way they were 

decided.” Amdocs (Israel) Ltd. v. Openet Telecom, Inc., 841 F.3d 1288, 1294 (Fed. Cir. 2016). 

II. DISCUSSION 

Defendants argue that the Asserted Patents fail at both steps of the Alice inquiry. 

Defendants contend at step one that the Asserted Patents are directed to the abstract and 

longstanding concept of enhancing marketing effectiveness by “gathering data and performing 

mathematical calculations.” Mot. at 11. At step two, Defendants argue that the Asserted Patents 

fail to recite a saving inventive concept that transforms the claimed method into a patentable

application of the abstract idea. See id. at 21–25. Plaintiff asserts that Defendants oversimplify 

the Asserted Patents, and ignore crucial claim limitations reciting an inventive concept. Opp. at 

10–25. Plaintiff divides the five Asserted Patents into three groups based on patent families. See 

id. at 2. The Court’s analysis of the Asserted Patents tracks Plaintiff’s division.

A. Group 1: The ’706 and ’746 Patents

The ’706 and ’746 Patents (collectively, the “Group 1 Patents”) share a common 

specification and are each entitled “Operationalizing Search Engine Optimization.” These patents 

“claim a channel-centric solution” to “assessing the effectiveness of a website’s marketing 

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efforts.” Opp. at 2–3. The channel-centric solution “focuses on analyzing the many possible 

channels that might lead a visitor to the website.” Opp. at 3. That solution builds on the prior 

“website-centric” approach to evaluating search engine performance. See id. at 2–3. The websitecentric approach “relied on a company’s website determining the search term that led each visitor 

to visit the website.” Opp. at 2; see ’706 Patent, 1:25-32. That reliance made it difficult for web 

content owners and designers to discern how many visitors came to web page based on the search 

terms used and/or or the web page’s rank on a search engine. ’706 Patent, 1:27-29. These 

individuals would consequently “estimate how visitors come to the Web Page and what they do 

once they are on the Web Page.” Id. at 1:42-46. That estimation obscured “which actions would 

present a better chance for success of the Web Page.” Id. 

The Group 1 Patents remedy this gap in data assessment by reciting “[s]ystems and 

methods for determining shares of voice, both for the entity and other entities, with respect to 

selected search terms across channels and over time.” Id. at 2:53-55. Plaintiff explains that 

“shares of voice is a specific, calculated numerical value that represents an entity’s visibility on 

the network as compared to other entities, such as competitors.” Opp. at 3 (emphasis in original). 

Plaintiff contends that the underlying “shares of voice” calculation is: “an entity’s aggregate share 

value divided by the total of all of the aggregate share values for the entities.” 2 Opp. at 12 n.3; see 

’706 Patent, 7:24-27 (“The aggregate share values for all the entities referenced in the search may 

then be combined and the share of voice for each calculated at step 250 by dividing each entity’s 

aggregate share value to the total of all the aggregate share values.”).

Plaintiff highlights independent claim 1 of the ’706 and ’746 Patents as exemplifying the 

claimed method. See Opp. at 12–13. Defendant likewise cites these claims as representative. 

Mot. at 2–3. The Court agrees that independent claim 1 of each Group 1 Patent is representative, 

and that it can properly rely on these claims in assessing the patentee’s invention. See Intellectual 

 

2

Plaintiff states that Defendants dispute its proposed construction of “share of voice.” See Opp. at 

12 n.3. Defendants do not controvert Plaintiff’s construction in either their motion or in their 

reply to Plaintiff’s opposition. The Court need not resolve this dispute for purposes of this order. 

See Huawei Techs., Co, Ltd, 2016 WL 6834614, at *1 (relying on the plaintiff’s characterizations 

of the underlying technology to resolve a dispositive motion prior to formal claim construction). 

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Ventures I LLC, 850 F.3d at 1330–32 & n.7.

3

 

Claim 1 of the ’706 Patent states:

1. A method for managing references to an entity on a 

network, comprising:

determining shares of voice for an entity and other 

entities across a plurality of channels with respect to 

a plurality of search terms, wherein determining 

shares of voice includes determining rank positions 

for the search terms with respect to the entity and the 

other entities and multiplying the rank positions by 

products of estimated click rates and volumes of 

traffic on the network for the entity and the other 

entities;

correlating shares of voice for the entity and the 

other entities with respect [sic] the search terms to 

determine a relative change in share of voice for the 

entity with respect to the other entities; 

correlating shares of voice for the entity across the 

plurality of channels to determine relative changes in 

share of voice for the entity within each of the 

channels; and

displaying the relative change in share of voice for 

the entity with respect to the other entities and the 

relative changes in share of voice for the entity within 

each of the channels.4 

’706 Patent, 14:17-38. Claim 1 of the ’746 Patent sets forth the same “channel-centric” method, 

though it specifies that this method is computer implemented. See ’746 Patent, 14:22-50 (“A 

computer implemented method of managing references to an entity on a network, the computer 

including a non-transitory computer storage medium, the method comprising. . .”). By 

implementing the claimed method, an entity can more accurately assess its relative performance in 

the market. See ’706 Patent, 7:28-53, 8:19-33. 

 

3 Despite citing these same claims as exemplary, Plaintiff disputes Defendants’ characterization of 

these claims as representative. See Opp. at 8–9. Plaintiff fails to cite claims that would call into 

question Defendants’ identification; rather, the handful of claims which Plaintiff identifies recite 

the same general method without meaningful difference or limitation. See id. The Court agrees 

with Defendants, and adopts their designation of representative claims. Even assuming these 

claims are not representative, the Court has reviewed the remaining claims and concludes nothing 

in those claims alters the Court’s analysis. See Intellectual Ventures I LLC, 850 F.3d at 1330–32 

& n.7.

4

Emphasis added unless otherwise noted. 

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i. Alice Step One

The Group 1 Patents fail at Alice’s first step. These patents are directed towards an 

abstract idea: improving market performance via data aggregation and analysis. The claimed 

method recites steps to gather and organize data, and analyze that data via mathematical 

calculation. These types of activities, i.e. data collection, modeling, and evaluation, constitute 

“longstanding conduct that existed well before the advent of computers and the Internet.” See 

Intellectual Ventures I LLC, 850 F.3d at 1326–27 (finding methods reciting an index-searchable 

database abstract); BASCOM Glob. Internet Servs., Inc. v. AT&T Mobility LLC, 827 F.3d 1341, 

1348 (Fed. Cir. 2016) (finding a filtering system for Internet content abstract); Digitech Image 

Techs., LLC v. Elecs. for Imaging, Inc., 758 F.3d 1344, 1350 (Fed. Cir. 2014) (finding a process to 

generate a device profile abstract because it “describe[d] a process of organizing information 

through mathematical correlations and is not tied to a specific structure or machine”).

The Group 1 Patents, moreover, propose no new physical or technical improvement. The 

claims instead describe the “methods in purely functional terms.” TLI, 823 F.3d at 612; see Alice

Corp. Pty., 134 S.Ct. at 2351. The specification’s emphasis on “managing” and “optimizing” web 

page performance underlines that conclusion. See id. The specification does not describe any new 

“tangible components”; instead, the Internet is merely a “conduit” for the abstract idea of data 

analysis to enhance market performance. Id.; see, e.g., ’706 Patent, 4:1-6 (“In at least one 

example, the network 105 includes the Internet. . . Alternatively or additionally, the network 105 

includes one or more cellular RF networks . . .”).5 As Defendants illustrate for each step of 

independent claim 1, Mot. at 12–14, the claimed method can be performed entirely with a pen and 

paper.6 The Federal Circuit has “treated analyzing information by steps people go through in their 

 

5

The specification situates this discussion of the “network” within the system as a whole: “In at 

least one implementation, the network 105 can be used to connect the various parts of the system 

100 to one another, such as between a web server 110, a deep index engine 120, a correlator 130, 

grouping engine 140, and a forecasting engine 150.” ’706 Patent, 3:11-16. 

6

For instance, Defendants provide the following hypothetical to illustrate how one could

“determine[e] shares of voice for an entity and other entities across a plurality of channels with 

respect to a plurality of search terms,” ’706 Patent, 14:20-23: “Alice works for clothing outlet 

store X. Alice searches Google for results paid by companies (paid search) and for results based 

on relevancy (organic search) (the plurality of channels) using the search terms “clothing outlet” 

and “clothing store.” She looks at the search results from Google for each search term, and writes 

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minds, or by mathematical algorithms, without more, as essentially mental processes within the 

abstract-idea category.” Elec. Power Grp., LLC v. Alstom S.A., 830 F.3d 1350, 1354 (Fed. Cir. 

2016).

In concluding that the Group 1 Patents fail at this step, the Court is guided by the Federal 

Circuit’s instruction to “compare claims at issue to those claims already found to be directed to an 

abstract idea in previous cases.” Enfish, LLC, 822 F.3d at 1344; see Amdocs (Israel) Ltd., 841 

F.3d at 1294. The Court observes that several district courts have understood the above cited 

precedents similarly in invalidating analogous patents. See GoDaddy.com LLC v. RPost 

Commc’ns Ltd., No. CV-14-00126-PHX-JAT, 2016 WL 3165536, at *8–13 (D. Ariz. June 7, 

2016), aff’d, 685 F. App’x 992 (Fed. Cir. 2017) (invalidating a patent “directed to the abstract idea 

of collecting and providing information” that used an “authenticator” applying a “mathematical 

association method” to enhance message delivery and correspondence); OpenTV, Inc. v. Netflix 

Inc., 76 F. Supp. 3d 886, 892–93 (N.D. Cal. 2014) (invalidating as abstract a patent that claimed 

methods to gather data and create custom advertising based on that data); Morsa v. Facebook, Inc., 

77 F. Supp. 3d 1007, 1013 (C.D. Cal. 2014), aff’d, 622 F. App’x 915 (Fed. Cir. 2015) 

(invalidating a patented method for targeting online advertisements based on culled user 

information, and creating a corresponding bidding system for advertisers); Collarity, Inc. v. 

Google Inc., No. CV11-1103-MPT, 2015 WL 7597413, at *4–8 (D. Del. Nov. 25, 2015) 

(invalidating a patent to enhance online searching that recited methods to generate, refine, and 

suggest keywords based partly on a user’s past queries). These cases reflect a line of precedent 

that: (1) classifies data collection, organization, and analysis as abstract—even where that 

produces new data—in the absence of a claimed technological improvement; and (2) distinguishes 

between tangible improvements to technology on the one hand, and improvements to an entity’s 

business performance on the other. The Group 1 Patents fall within these two abstract idea camps: 

 

in her notebook rankings (i.e., how high in the list of the search results) store X’s home website, 

competitor store Y’s home website, and competitor store Z’s home website each appear. Alice 

finds information from the Google search engine regarding how many people perform searches for 

the search terms “clothing outlet” and “clothing store.” She also receives information indicating 

how often a user, after performing a search, follows the link to each of store X, store Y, and store 

Z’s home website, from Google.” Mot. at 12. 

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they seek to improve an entity’s online market share through data aggregation and analysis 

without reciting a tangible improvement to existing technology. 

Of the cases presented by Defendants, the Court finds particularly persuasive

PUREPREDICTIVE, Inc. v. H20.AI, Inc., No. 17-CV-03049-WHO, 2017 WL 3721480 (N.D. Cal. 

Aug. 29, 2017). See Mot at 8–11. In PUREPREDICTIVE, a court in this District found a patent 

reciting a “predictive analysis factory” directed to an abstract idea. See PUREPREDICTIVE, Inc., 

2017 WL 3721480, at *5. The patent recited the following three-step method: 

First, it receives data and generates “learned functions,” or, for 

example, regressions from that data. See ’446 Patent at 8:66–9:12. 

Second, it evaluates the effectiveness of those learned functions at 

making accurate predictions based on the test data. Finally, it 

selects the most effective learned functions and creates a rule set for 

additional data input.

Id. at *1. In addition to this three-step method, the PUREPREDICTIVE patents claimed “a 

computer program product to perform the operations of the predictive analytics factory.” Id. The 

plaintiff and patent-owner was, as here, a technology company seeking to “provide insight into [a] 

business’s data through the use of predictive modeling.” Id. at *2. 

The PUREPREDICTIVE court granted the defendant’s motion to dismiss under section 

101. Id. at *7. Specifically, the court concluded that the claims of the patent were “directed to a 

mental process and the abstract concept of using mathematical algorithms to perform predictive 

analytics.” Id. at *5 (finding also that “[t]he method of the predictive analytics factory is directed 

towards collecting and analyzing information”). That the factory generated new data via “learned 

functions” did not alter the court’s conclusion. These functions simply represented a “basic 

mathematical process of. . . running data through an algorithm” which is “not a patentable 

concept.” See id. (finding similarly with regard to a “function generator module,” notwithstanding 

fact that it could “generate hundreds, thousands, or millions of learned functions, or more”). So 

too with the method’s subsequent steps to evaluate the effectiveness of the learned functions and

create a rule based on the most effective functions—these were nothing more than mathematical 

processes. Id. While the claims recited a “computer program product,” and “computer readable 

code,” the court concluded that this merely invoked computers as a tool to implement the claimed 

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method. Id. The court distinguished Enfish and McRO on this basis, as the patents in those cases

claimed “a specific improvement on an existing computer-related technology.” Id. 

Though not cited by the parties, the Court also finds instructive the Federal Circuit’s 

decision in FairWarning IP, LLC v. Iatric Sys., Inc., 839 F.3d 1089 (Fed. Cir. 2016). There, the 

Federal Circuit addressed the issue of section 101 validity as applied to a patent disclosing “ways 

to detect fraud and misuse by identifying unusual patterns in users’ access of sensitive data.” 839 

F.3d at 1092. The court described the patented method as:

collect[ing] information regarding accesses of a patient’s personal 

health information, analyz[ing] the information according to one of 

several rules (i.e., related to accesses in excess of a specific volume, 

accesses during a pre-determined time interval, or accesses by a 

specific user) to determine if the activity indicates improper access, 

and provid[ing] notification if it determines that improper access has 

occurred.

Id. at 1093. 

The FairWarning court found the claimed method was patent-ineligible. Specifically, the

method was directed to a “combination” of two “abstract-idea categories”: (1) “collecting 

information, including when limited to particular content”; and (2) “analyzing information by 

steps people go through in their minds, or by mathematical algorithms, without more, as 

essentially mental processes.” Id. at 1093–94 (quotations omitted). The court distinguished the 

claimed rules from those held patent-eligible in McRO, explaining that the latter were “directed to 

‘a specific asserted improvement in computer animation, i.e., the automatic use of rules of a 

particular type.’” Id. at 1094 (citing 837 F.3d at 1314). The claimed rules in FairWarning, in 

contrast, did not themselves purport to improve a technological process. Id. Instead, they relied 

on the use of a computer to enhance the existing technological infrastructure “by allowing the 

automation of further tasks.” Id. The FairWarning court likewise found the claimed method

before it distinct from the self-referential table in Enfish. See id. at 1095 (citing 822 F.3d at 1337). 

While the self-referential table in Enfish was “directed to a specific improvement to the way 

computers operate,” the method before the FairWarning court was an abstract idea implemented 

on a computer. Id. 

Apart from cursory references to Enfish and McRO, Plaintiff does not present a single case 

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supporting a finding of patentability at step one. See Opp. at 10–19. For the reasons discussed, 

Enfish and McRO are distinguishable based principally on the absence of a specific asserted 

improvement to technology here. Plaintiff does argue that Two-Way Media Ltd. v. Comcast Cable 

Commc’ns, LLC is distinguishable at step two. See Opp. at 21 (citing 874 F.3d 1329 (Fed. Cir. 

2017)). But Two-Way supports the Court’s finding of an abstract idea at step one.

7

 

In Two-Way, the patents at issue “relate[d] to a system for streaming audio/visual data over 

a communications system like the internet.” Id. at 1333. The patentee’s claimed “multicasting” 

system “provid[ed] a way to transmit one packet of information to multiple recipients” without 

overloading the network. Id. In so doing, the multicasting system avoided a shortcoming of prior 

“unicast” systems. Id. The patents presented the multicasting system as “an improved scalable 

architecture for delivering real-time information.” Id. 

The claimed multicasting system failed at both steps of the Alice analysis. At step one, the 

Federal Circuit affirmed the district court’s finding that that the patentee’s “method for routing 

information” was directed to the abstract idea of “(1) sending information, (2) directing the sent 

information, (3) monitoring the receipt of the sent information, and (4) accumulating records about 

receipt of the sent information.” Id. at 1337. The court highlighted that the patent used “resultbased functional language” like “converting,” “routing,” “controlling,” “monitoring,” and 

“accumulating records,” without “sufficiently describ[ing] how to achieve these results in a nonabstract way.” Id. The court noted that the plaintiff’s proposed constructions failed to indicate 

how the claimed scalable architecture “itself leads to an improvement in the functioning of the 

system.” Id. at 1338 (emphasis in original). 

These precedents belie Plaintiff’s suggestion that the claimed method’s application to the 

Internet removes it from the realm of the abstract. See Opp. at 13–14. “An abstract idea on ‘an 

Internet computer network’ or on a generic computer is still an abstract idea.” BASCOM Glob. 

Internet Servs., Inc., 827 F.3d at 1348; accord Ultramercial, Inc., 772 F.3d at 716 (“[T]he use of 

the Internet is not sufficient to save otherwise abstract claims from ineligibility under § 101.”). 

 

7

The Court addresses Plaintiff’s step two arguments in Part II(A)(ii) below.

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That the underlying algorithm at some point requires that an individual access the Internet or 

another network does not alter that conclusion. See Opp. at 18. 

The Court similarly rejects Plaintiff’s representation that the Group 1 Patents are patenteligible because they claim an “Internet-based solution to solve a problem unique to the Internet.” 

Opp. at 14. For that proposition, Plaintiffs cite the portion of Intellectual Ventures I LLC v. 

Capital One Bank (USA) in which the Federal Circuit distinguished the claims before it from those 

in DDR Holdings. See 792 F.3d 1363, 1371 (Fed. Cir. 2015) (citing 773 F.3d at 1255). In so 

doing, Plaintiff elides a key distinction drawn by the Intellectual Ventures court between the 

patent-ineligible claims in that case and the claims presented in DDR Holdings. Namely, that the 

“claimed solution” in DDR Holdings “used a series of steps that created a hybrid web page

incorporating ‘look and feel’ elements from the host web site with commerce objects from the 

third-party web site.” See id. Thus, 

[t]he patent at issue in DDR provided an Internet-based solution to 

solve a problem unique to the Internet that (1) did not foreclose 

other ways of solving the problem, and (2) recited a specific series 

of steps that resulted in a departure from the routine and 

conventional sequence of events after the click of a hyperlink 

advertisement.

Id. 

That distinction likewise applies here. To be sure, the Group 1 Patents may address a 

problem related to the Internet. But these patents do not create a specific technological 

improvement akin to a hybrid web page, i.e. a new digital pathway, triggered by a user’s online 

activity. Indeed, Plaintiff does not dispute that the claimed calculations can be performed with a 

pen and paper. And it cannot be sufficient for section 101 that the function of data collection

requires use of a computer and/or logging into the Internet. “At best, that narrowing is an 

‘attempt[ ] to limit the use’ of the abstract guarantee idea ‘to a particular technological 

environment,’ which has long been held insufficient to save a claim in this context.” buySAFE, 

Inc. v. Google, Inc., 765 F.3d 1350, 1355 (Fed. Cir. 2014) (citing Alice Corp. Pty., 134 S.Ct. at 

2358; Mayo Collaborative Servs., 132 S.Ct. at 1294; Bilski v. Kappos, 561 U.S. 593, 610–11

(2010); Diamond v. Diehr, 450 U.S. 175, 191 (1981)). 

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The Group 1 Patents’ recitation of “computer instructions” and “computer 

implementation” also fails to show a tangible technological improvement at step one. For 

instance, independent claim 11 of the ’706 Patent recites: “A system for optimizing online 

references to an entity, the system comprising: a processor configured to execute computer 

instructions to cause the system to perform operations, the operations comprising. . .” ’706 

Patent, 15:7-12. The claim then sets forth the aforementioned reference management method. See 

id. at 15:13-38. But the claim language does not specify how to configure or execute the 

otherwise undefined “computer instructions” to perform the claimed method. The claim does not 

recite any other specific improvement to technology. The claim’s reference to “a processor” that 

is configured to execute these instructions amounts to nothing more than generic computer 

implementation. See Enfish, LLC, 822 F.3d at 1335–36; McRO, Inc., 837 F.3d at 1314. The 

patentee’s method here is therefore distinct from the self-referential table in Enfish, and the 

specific animation rules recited in McRO. See id.

So too with independent claim 1 of the ’746 Patent. That claim states: 

1. A computer implemented method of managing references to an 

entity on a network, the computer including a non-transitory 

computer storage medium, the method comprising: 

determining a score for each of a plurality of search terms with 

respect to an entity and one or more other entities, the score for 

each of the plurality of search terms for the entity being based on 

at least a position of a reference to the entity within search results 

generated using the respective search term and 

the score for each of the plurality of search terms for the entities 

being based on at least a position of a reference to the other 

entities within the search results generating using the respective

term;. . .

’746 Patent, 14:22-31. Again, the claimed “computer implemented method” does not recite a 

tangible technological improvement: it merely sets forth the remainder of the abstract method 

already discussed. Id. at 14:32-50. Other claim references to computer elements suffer from this 

same deficit. See id. at 15:14-19 (claiming “[a] computer readable medium encoded with a 

computer program fixed in a non-transitory computer storage medium having computerexecutable instructions for causing a computing system to perform operations of optimizing online 

references to an entity” by performing the same data collection and analysis steps), 16:28-17:70 

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(claiming “[a] computer implemented method of managing references to an entity on a network” 

through the claimed method). The instruction to apply the abstract idea of data aggregation and 

market analysis “using some unspecified, generic computer is not ‘enough’ to transform the 

abstract idea into a patent-eligible invention.” Alice Corp. Pty., 134 S.Ct. at 2359 (internal citation 

omitted) (emphasis in original). 

Arguing that Defendants overlook claim limitations at step one, Plaintiff cites a handful of 

dependent claims that it argues provide “specific technical solutions” to remedy the prior art’s

shortcomings. See Opp. at 11–13 & 12 n.4. While the dependent claims provide additional 

methods for data collection, aggregation, and analysis, none transform these otherwise abstract 

processes into patentable subject matter. See buySAFE, Inc., 765 F.3d at 1355 (“The dependent 

claims’ narrowing . . . of such long-familiar commercial transactions does not make the idea nonabstract for section 101 purposes.”). For instance, Plaintiff cites dependent claim 8 of the ’746 

Patent as showing “different specific ways of determining ‘share of voice,’” by requiring share of 

voice be multiplied by “a sentiment correction, a geography based correction, or a volatility based 

correction.” Opp. at 12 n.4; see ’746 Patent, 15:4-8. But that claim’s reference to “corrections” 

simply requires evaluating (1) the change in search results over time, ’746 Patent, 14:53-58, and 

(2) search results “associated with different geographic locations,” ’746 Patent, 14:51-52. Like 

Plaintiff’s method more broadly, gauging market performance based on geography and historical 

patterns of consumer behavior is a conventional or routine practice that existed long before the 

Internet. See OpenTV, Inc., 76 F. Supp. 3d at 893 (“The concept of gathering information about 

one’s intended market and attempting to customize the information then provided is as old as the 

saying, ‘know your audience.’”); Morsa, 77 F. Supp. 3d at 1013 (recognizing that entities 

“targeted consumers based on their demographic data long before the internet existed”). 

That analysis likewise applies to dependent claims 2–10 of the ’706 Patent. These claims 

merely identify different ways to collect data (e.g., by accounting for variation over time, 

geographic location, and web source), and different ways of analyzing data (e.g., by “crawling” 

the data to identify keywords, “grouping keywords identified during the crawling step,” and 

“performing a keyword frequency analysis on the pages crawled”). ’706 Patent, 14:39-15:6. This 

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does not winnow the claimed method to provide anything more than equally abstract variations on 

data collection and analysis. See Two-Way Media Ltd., 874 F.3d at 1337–39. For instance, the 

claims do not describe how “crawling” is performed or what a “keyword frequency analysis” 

comprises. While Plaintiff asserts that requiring claim specificity confuses the novelty and 

enablement inquiries, see Opp. at 19, “[t]he § 101 inquiry must focus on the language of the 

Asserted Claims” even at step one. Synopsys, Inc., 839 F.3d at 1149. In the absence of narrowing 

language, the Court finds that the Group 1 Patents are directed towards an abstract idea. 

ii. Alice Step Two

So finding, the Court proceeds to the “inventive concept” step. See Intellectual Ventures I 

LLC, 850 F.3d at 1325. “In applying step two of the Alice analysis, we must ‘determine whether 

the claims do significantly more than simply describe [the] abstract method’ and thus transform 

the abstract idea into patentable subject matter.” Id. at 1328 (quoting Ultramercial, Inc., 772 F.3d 

at 715). The inventive “additional features” must be more than “well-understood, routine, 

conventional activity” previously known in the industry. Mayo Collaborative Servs., 132 S.Ct. at 

1298; Content Extraction & Transmission LLC, 776 F.3d at 1347–48. 

Plaintiff argues that the Group 1 Patents, by elaborating a channel-centric approach, 

“identify and overcome specific problems with conventional, prior art solutions to assessing the 

effectiveness of a website’s marketing efforts.” Opp. at 20. According to Plaintiff, the inventive 

concept embodied in these claims is “analyzing” the “many possible channels that might lead a 

visitor to the website by the claimed ‘shares of voice’ both across multiple channels and over 

time.” Id. at 21 (emphasis in original). Plaintiff argues that claim 1 of the Group 1 Patents sets 

forth this inventive concept. Id. 

Claim 1 of the ’706 Patent indicates that the shares of voice calculation includes (1) 

“determining rank positions for the search terms with respect to the entity and other entities”; and 

(2) “multiplying the rank positions by products of estimated click rates and volumes of traffic on 

the network for the entity and other entities.” ’706 Patent, 14:22-27. Shares of voice is then 

“correlate[d]” “with respect [to] the search terms to determine a relative change in share of voice 

for the entity and other entities.” Id. at 14:28-31. The next step is to “correlat[e] shares of voice 

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for the entity” across channels to determine relative share of voice changes within each channel. 

Id. at 14:32-34. Finally, the relative share of voice change is displayed with respect to 

performance across entities and channels. Id. at 14:35-38. Claim 1 of the ’746 Patent recites a 

similar method for determining shares of voice, but specifies that the method is “computer 

implemented.” Id. at 14:21-50. 

These claims, on their own or as an ordered combination, do not transform the instant 

invention into patentable subject matter. The claims simply set forth a conventional process for 

collecting and analyzing information via a mathematical process. See, e.g., Collarity, Inc., 2015 

WL 7597413, at *8–11 (holding that a method for “refining user Internet search queries” was not 

made patent-eligible by claims specifying keyword generation and suggestion based partly on past 

results); Intellectual Ventures I LLC, 850 F.3d at 1326, 1328–29 (concluding that a method to 

create an index-searchable database defined by “a plurality of XML tags” failed to impart an 

inventive concept). Plaintiff expressly states that “shares of voice”—a key difference over the 

prior art—is just a calculated measurement. Opp. at 12 n.3. And that measurement is itself a 

product of aggregating and organizing data using existing technology and source information. 

While claims of the Group 1 Patents refer to “computer implementation,” or “computer 

instructions,” those generic invocations do not impart an inventive concept. See Two-Way Media 

Ltd., 874 F.3d at 1338 (“Merely reciting the use of a generic computer or adding the words ‘apply 

it with a computer’ cannot convert a patent-ineligible abstract idea into a patent-eligible 

invention.”); Mortgag. Grader Inc. v. First Choice Loan Serv. Inc., 811 F.3d 1314, 1324–25 (Fed. 

Cir. 2016) (finding that claims disclosing a “network,” “interface,” and “database” added only 

generic computer components that did not impart an inventive concept). 

At step two, Plaintiff does not present even a single dependent claim to cabin the scope of 

the patented method. See Opp. at 20–23. Instead, Plaintiff merely quotes verbatim claim 1 of 

each Group 1 Patent. See id. But those claims fail to state with sufficient specificity how a web 

content owner would, for instance, rank search terms, select channels from the plurality of 

channels, and correlate shares of voice. See Elec. Power Grp., LLC, 830 F.3d at 1356 (finding 

that claims failed to state an inventive concept where they “specif[ied] what information . . . is 

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desirable to gather, analyze, and display. . . but they do not include any requirement for 

performing the claimed functions of gathering, analyzing, and displaying in real time by use of 

anything but entirely conventional, generic technology”). Again, the Two-Way court’s analysis is 

instructive. In Two-Way, the Federal Circuit found “no saving inventive concept” in the 

representative claims at step two. 874 F.3d at 1338–39 (observing that “[w]hile the specification 

may describe a purported innovative ‘scalable architecture,’ claim 1 of the ’187 patent does not”). 

The court stressed that the claims failed to “specify[] the rules forming the communication 

protocol or specifying parameters for the user signal.” Id. The court also noted that the claimed 

method “uses a conventional ordering of steps—first processing the data, then routing it, 

controlling it, and monitoring its reception—with conventional technology to achieve its desired 

result.” Id. at 1339. 

In its own review of the dependent claims, the Court finds nothing that narrows the 

representative claims to impart anything more than variations on the abstract idea of data 

collection and analysis. As discussed at step one, no inventive concept manifests in dependent 

claims 2–10 of the ’706 Patent, or in dependent claim 8 of the ’746 Patent, as these claims merely 

specify that the method accounts for (1) changes in search results based on geography and over 

time, and (2) the past behavior of a web page visitor. See ’746 Patent, 14:51-58; ’706 Patent, 

14:39-15:6. In the absence of additional claim language, the “functional” and “result-focused”

character of the claims renders the instant invention patent-ineligible. Elec. Power Grp., LLC, 830 

F.3d at 1356.

Plaintiff stresses that the claimed method is innovative because it offers a more accurate 

way to assess web performance. But Plaintiff does not dispute that web content owners could

already access all of the data sources cited in the claim language, e.g., blogs, social networks, and 

discussion forums, and analyze those sources over time. See Opp. at 21–22; ’706 Patent, 14:47-

54. The specification itself lays plain that the recited claims simply provide for the analysis of 

existing information, just in a more efficient way. See, e.g., ’706 Patent, 1:42-44, 1:50-53 

(“Currently, the Web Page owner must choose which strategy to follow with limited information

on which would be more effective.”). That the claimed method might be “effective” does not 

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change that it recites a routine and conventional method of market analysis. See 

PUREPREDICTIVE, Inc., 2017 WL 3721480, at *5–7 (“[J]ust because a computer can make 

calculations more quickly than a human does not render a method patent eligible.”). 

Finally, Plaintiff contends that the Patent Trade and Appeals Board’s (PTAB) decision not 

to institute inter partes review suggests an inventive concept. Opp. at 22–23. That argument fails. 

To begin, Plaintiff acknowledges that the issue before the PTAB was whether the asserted claims 

of the Group 1 and 2 Patents were “anticipated or obvious over the prior art.” Opp. at 5–6. 

Plaintiff admits that the section 101 search for an “inventive concept” is “indisputably” distinct 

from assessing novelty under section 102. Id. at 22 (citing Synopsys, Inc., 839 F.3d at 1151). 

Federal Circuit precedent firmly supports that view. See Two-Way Media Ltd., 847 F.3d at 1339–

40 (“Eligibility and novelty are separate inquiries.”); Affinity Labs of Texas, LLC v. DIRECTV,

LLC, 838 F.3d 1253, 1263 (Fed. Cir. 2016) (finding that “even assuming” that the plaintiff’s

invention was novel “does not avoid the problem of abstractness”).8 Based on the representative 

claims, the Court finds the asserted claims of the Group 1 Patents invalid under section 101. 

B. Group 2: The ’700 Patent

The ’700 Patent is entitled “Opportunity Identification and Forecasting for Search Engine 

Optimization.” Like the Group 1 Patents, the ’700 Patent seeks to remedy shortcomings of the 

website-centric approach. See Opp. at 3–4. In particular, Plaintiff highlights that the prior 

approach lacked a method for comparing how a visitor arrived at a web page, and whether the 

visitor subsequently purchased something from that web page. See id. at 14; ’700 Patent, 1:40-43. 

Owners and designers of web pages were consequently required to “estimate how visitors have 

come to the Web Page and what they do once they are on the Web Page.” ’700 Patent, 1:44-46. 

The ’700 Patent remedied this gap in data assessment by reciting a “correlator that ‘can 

determine how visitors are directed to the entity and how visitors behave once there.’” Opp. at 4 

 

8

The Court accordingly DENIES Plaintiff’s request for judicial notice as irrelevant. See Opp. at 

6 n.1; Ruiz v. City of Santa Maria, 160 F.3d 543, 548 n.13 (denying a request for judicial notice 

because the documents to be noticed were not relevant); Two-Way Media Ltd., 847 F.3d at 1339–

40 (affirming the district court’s decision to exclude evidence relating to novelty and obviousness

as not relevant to “whether the claims were directed to eligible subject matter”). 

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(citing ’700 Patent, 5:2-5). In addition, the ’700 Patent scores “the entity’s references in search 

results using those terms, and correlat[es] that data with data related to visitors’ behavior on the 

website, such as the value of resulting conversions.” Id.9Plaintiff asserts that “[b]y analyzing that 

information, the system can identify search terms for investigation and use probabilistic models to 

forecast the increase in conversions that might result from improving the scores for the identified 

search terms.” Opp. at 15. Plaintiff cites independent claim 1 as exemplary of the invention. See 

id. Defendants likewise identify that claim as representative. Mot. at 4. The Court agrees that the 

claim is representative. See infra n.3. 

Claim 1 sets out a multistep “method for optimizing online references to an entity that are 

non-paid advertisements, the method comprising”: 

searching at least one channel unassociated with paid 

advertisements on a network for references to the entity

unassociated with paid advertisements using a plurality of search 

terms from the plurality of references to the entity to generate search 

results that include a plurality of references; 

scoring the references to the entity associated with each of the 

plurality of search terms from the plurality of references to generate 

scores for the references to the entity;

correlating conversions by one or more visits to a website of the 

entity through the reference with the search terms that directed the 

visits to the entity to determine a conversion rate; 

determining a total value for the conversions to the entity; 

correlating at least the total value of the conversions to the entity 

associated with the references to the entity and the scores for the 

references to the entity and the scores for the references to the entity 

to identify one or more of the plurality of the search terms; and 

for the identified one or more of the plurality of search terms, 

forecasting an increase in conversions for the references to the 

entity associated with an increase in the scores for the references to 

the entity. 

’700 Patent, 9:1-23. Independent claim 11 recites these same steps but specifies: “A nontransitory computer readable storage medium configured to cause a system to perform operations 

 

9 Defendants assert, and Plaintiff does not dispute, that conversion in this context can relate to how 

many visitors purchase something on a website. See Mot. at 16. 

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of optimizing online references to an entity that are non-paid advertisements, the operations

comprising. . .” ’700 Patent, 10:12-15. 

Like the Group 1 Patents, the ’700 Patent is aimed at the abstract idea of improving 

business performance through data aggregation and analysis. The ’700 Patent itself claims no 

technological improvement, and sets forth a result-focused and functional method. See TLI, 823

F.3d at 612; Elec. Power Grp., LLC, 830 F.3d at 1356. Those functions—using search terms to 

evaluate web references, comparing total web page visitors to online purchasers, and forecasting 

how a company can increase its market share based on that data—fall within the two abstract-idea 

categories of: (1) data gathering and analysis, and (2) mathematical calculation, without more. See 

FairWarning IP LLC, 839 F.3d 1093–94. Term searching and performance forecasting are simply

cosmetic variations of these abstract concepts. See Collarity, Inc. v. Google Inc., 2015 WL 

7597413, at *8; PUREPREDICTIVE, Inc., 2017 WL 3721480, at *5. Plaintiff does not dispute 

that the ’700 Patent’s correlation function trades on a known probabilistic model that assumes “a 

higher ranked search result will lead to an increase of conversions.” See Mot. at 16; Opp. at 4, 15.

As discussed in Part II.A, that independent claim 11 recites generic computer implementation 

cannot save the ’700 Patent under section 101. See TLI, 823 F.3d at 612. 

Though overlapping with step two, Plaintiff argues at step one that Defendants ignore 

specific requirements set forth in dependent claim 4 of the ’700 Patent. Dependent claim 4 states 

that keywords can be identified by “crawling previously returned search results and conducting a 

keyword frequency analysis to identify at least some of the plurality of keywords.” ’700 Patent, 

9:32-34. As with the Group 1 Patents’ recitation of “crawling,” this patent likewise elides how 

“crawling” is performed, or what a “keyword frequency analysis” entails. See Two-Way Media 

Ltd., 874 F.3d at 1338–39; Elec. Power Grp., LLC, 830 F.3d at 1356. So too with claim 1, which 

does not explain how one selects terms, scores references, determines the value of “conversions,” 

or “correlates” any of the above, as required for “forecasting.” As to the claimed “correlator” that 

performs a “correlating” function, the claims omit what analytical procedure “correlating” 

requires. See GoDaddy.com LLC, 2016 WL 3165536, at *12 (finding that claims disclosing an 

“authenticator” did not save a patented message verification method because the claims failed to 

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state “what the ‘authenticator’ actually is” or how the device functioned beyond requiring that 

claimed steps “be performed by an amorphous ‘mathematical association method’”). 

Plaintiff does not offer any dependent claims that shed meaningful light on these functions. 

See Opp. at 23–24. At the “inventive concept” step, Plaintiff simply (1) quotes verbatim the 

language of independent claim 1, and (2) cites Defendants’ “failed IPR petition” as a recognition 

of an inventive concept. See id. The Court finds these arguments unpersuasive for the reasons 

discussed. Nothing in the dependent claims, including dependent claim 4, recites a saving 

inventive concept. As with the Group 1 Patents, the asserted claims of the ’700 Patent are

therefore invalid under section 101. 

C. Group 3: The ’089 and ’863 Patents

The ’089 and ’863 Patents (collectively, “the Group 3 Patents”) share a common 

specification and are entitled “Correlating Web Page Visits and Conversion with External 

References.” Plaintiff explains that “[l]ike the ’700 Patent, the ’089 and ’863 Patents address the 

shortcomings of the prior art” in part by disclosing a “correlator.” Opp. at 5; see ’089 Patent, 

6:30-36. The correlator “can determine the number of conversions on a website that are due to a 

particular external reference.” ’089 Patent, 6:31-33. The specification explains the advance over 

the prior art: 

Correlating conversions by a visitor on a Web Page with an external 

reference can allow a webmaster to determine which external 

references are best at producing conversions. For example, a 

webmaster can determine which search results are most likely to 

result in desired conversions and can, therefore, focus marketing 

efforts on improving those search results. . .

’089 Patent, 6:43-48. Plaintiff highlights as exemplary independent claim 1 of the ’089 Patent, 

which Defendants also identify as representative. See Opp. at 16–17; Mot. at 5.10 The Court 

agrees that the claim is representative. See infra n.3. That claim states: 

1. A method of correlating an external reference to one or more 

entry web pages with one or more conversions performed as a 

 

10 The ’863 Patent has just one asserted independent claim. See ’863 Patent, 16:48-17:7. Plaintiff 

does not dispute that this patent is a “continuation of the ’089 patent and describes the same way 

to provide information.” Mot. at 6; see Opp. at 4–5, 16–17.

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result of visits to the entry web pages to provide information 

regarding an effectiveness of an organic marketing campaign, 

the method comprising: 

Identifying a plurality of entry web pages; 

by a computing device, identifying a plurality of visitors to the 

entry web pages; 

by a computing device, identifying a plurality of conversions

performed as a result of visits to the entry web pages, each 

conversion performed by one of the visitors; 

by the computing device, analyzing information regarding the 

conversions and the visits, wherein the information regarding the 

conversions and the visits were generated by an independent 

system; 

by the computing device, for each visit to one of the entry web 

pages, identifying an organic referral originating from a search 

engine that directed the one of the visitors associated with the 

respective visit to the web page, wherein identifying the organic 

referral from the search engine comprises parsing a referral 

header associated with the entry web page; 

by the computing device, requesting, using one or more 

keywords, organic search results from the search engine that 

originated the organic search referral; 

by the computing device, receiving the organic search results 

from the search engine; and 

by the computing device, analyzing the organic search results

to determine rank positions of the entry web pages; and

by the computing device, determining a correlation between the 

rank positions of the entry web pages, the conversions, and the 

keywords. 

’089 Patent, 16:41-17:6. According to Plaintiff, this claim describes a “very specific process for 

performing” an “analysis of the particular search results that led visitors the website and generated 

conversions.” Opp. at 16. Plaintiff highlights that the process requires (1) “identifying an organic 

referral that directed each visitor to the web page by parsing a referral header”; (2) “requesting and 

analyzing search results from the search engine that originated the organic referral” by using 

keywords; and (3) “determining a correlation between the rank possessions of the entry web 

pages, the conversions and the keywords.” Opp. at 16–17 (quotations omitted). 

As with the Group 1 and 2 Patents, the Group 3 Patents are directed to the abstract idea of 

improving market performance through data aggregation and analysis. Representative claim 1 

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shows that the claimed method is functional, and fails to effect a specific technological 

improvement. See, e.g., FairWarning IP, LLC, 839 F.3d at 1093–94. Courts have rejected similar 

variations of the claimed method, which reduces to considering a web user’s past online activity 

and subsequent purchasing decisions. See id.; Collarity, Inc., 2015 WL 7597413, at *8; 

PUREPREDICTIVE, Inc., 2017 WL 3721480, at *5. While these patents may require the use of a 

computer to collect inputs for the method, that does not direct the patents away from an abstract 

idea. See BASCOM Glob. Internet Servs., Inc., 827 F.3d at 1348. Like the patents in Groups 1 

and 2, the claims of the Group 3 Patents do not shed light on how to “identify[],” “request[],” 

“analyz[e],” and “correlat[e]” so as to impart an inventive concept. See Two-Way Media Ltd., 874 

F.3d 1338–39; Elec. Power Grp., LLC, 830 F.3d at 1356. Plaintiff fails to explain how 

independent claim 1’s instruction to “pars[e] a referral header” adds meaningful specificity at step 

two. See Opp. at 24–25. The claim language itself does not specify how to identify an organic 

referral, or explain what “parsing” entails. Plaintiff fails to cite other dependent claim language 

that would meaningfully distinguish the Group 3 Patents from the other patents-in-suit. Absent 

those limitations, the Court likewise concludes that the asserted claims of the Group 3 Patents fail

at Alice step two, and are thus invalid. 

III. CONCLUSION

For the foregoing reasons, Defendants’ motion for judgment on the pleadings is 

GRANTED. As for Plaintiff’s motion seeking leave to file a fourth amended complaint, the 

Court finds that motion appropriate for disposition without oral argument and deems the motion 

submitted. See Dkt. No. 159; Civ. L.R. 7-1(b). The Court DENIES Plaintiff’s motion as moot. 

The Court finds that granting Plaintiff leave to amend the complaint to add a new patent would not 

cure the infirmities discussed above. See Dkt No. 159 at 2. Moreover, the efficiency benefits to 

which Plaintiff points—namely, coordinating case events as to the proposed new claims and the 

existing claims—no longer exist, because the Court has granted judgment for Defendants as to all 

of the claims asserted to date. See Dkt. No. 181 at 2 (explaining that “[t]he ’770 Patent will share 

documentary evidence, facts, witnesses, claim terms and construction, experts, and technology 

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tutorial(s) with other asserted patents in this case”). 

To the extent Plaintiff wishes to assert new patents, it should file a new lawsuit. The clerk 

is directed to enter judgment in accordance with this order in favor of Defendants and to close the 

case.

IT IS SO ORDERED.

Dated:

______________________________________

HAYWOOD S. GILLIAM, JR.

United States District Judge

1/19/2018

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