Financial report context:
freesheet paper were higher in russia , but lower in europe reflecting weak economic conditions and market demand . average sales price realizations for pulp decreased . lower input costs for wood and purchased fiber were partially offset by higher costs for energy , chemicals and packaging . freight costs were also higher . planned maintenance downtime costs were higher due to executing a significant once-every-ten-years maintenance outage plus the regularly scheduled 18-month outage at the saillat mill while outage costs in russia and poland were lower . manufacturing operating costs were favor- entering 2013 , sales volumes in the first quarter are expected to be seasonally weaker in russia , but about flat in europe . average sales price realizations for uncoated freesheet paper are expected to decrease in europe , but increase in russia . input costs should be higher in russia , especially for wood and energy , but be slightly lower in europe . no maintenance outages are scheduled for the first quarter . ind ian papers includes the results of andhra pradesh paper mills ( appm ) of which a 75% ( 75 % ) interest was acquired on october 14 , 2011 . net sales were $ 185 million in 2012 and $ 35 million in 2011 . operat- ing profits were a loss of $ 16 million in 2012 and a loss of $ 3 million in 2011 . asian pr int ing papers net sales were $ 85 mil- lion in 2012 , $ 75 million in 2011 and $ 80 million in 2010 . operating profits were improved from break- even in past years to $ 1 million in 2012 . u.s . pulp net sales were $ 725 million in 2012 compared with $ 725 million in 2011 and $ 715 million in 2010 . operating profits were a loss of $ 59 million in 2012 compared with gains of $ 87 million in 2011 and $ 107 million in 2010 . sales volumes in 2012 increased from 2011 primarily due to the start-up of pulp production at the franklin mill in the third quarter of 2012 . average sales price realizations were significantly lower for both fluff pulp and market pulp . input costs were lower , primarily for wood and energy . freight costs were slightly lower . mill operating costs were unfavorable primarily due to costs associated with the start-up of the franklin mill . planned maintenance downtime costs were lower . in the first quarter of 2013 , sales volumes are expected to be flat with the fourth quarter of 2012 . average sales price realizations are expected to improve reflecting the realization of sales price increases for paper and tissue pulp that were announced in the fourth quarter of 2012 . input costs should be flat . planned maintenance downtime costs should be about $ 9 million higher than in the fourth quarter of 2012 . manufacturing costs related to the franklin mill should be lower as we continue to improve operations . consumer packaging demand and pricing for consumer packaging prod- ucts correlate closely with consumer spending and general economic activity . in addition to prices and volumes , major factors affecting the profitability of consumer packaging are raw material and energy costs , freight costs , manufacturing efficiency and product mix . consumer packaging net sales in 2012 decreased 15% ( 15 % ) from 2011 and 7% ( 7 % ) from 2010 . operating profits increased 64% ( 64 % ) from 2011 and 29% ( 29 % ) from 2010 . net sales and operating profits include the shorewood business in 2011 and 2010 . exclud- ing asset impairment and other charges associated with the sale of the shorewood business , and facility closure costs , 2012 operating profits were 27% ( 27 % ) lower than in 2011 , but 23% ( 23 % ) higher than in 2010 . benefits from lower raw material costs ( $ 22 million ) , lower maintenance outage costs ( $ 5 million ) and other items ( $ 2 million ) were more than offset by lower sales price realizations and an unfavorable product mix ( $ 66 million ) , lower sales volumes and increased market-related downtime ( $ 22 million ) , and higher operating costs ( $ 40 million ) . in addition , operating profits in 2012 included a gain of $ 3 million related to the sale of the shorewood business while operating profits in 2011 included a $ 129 million fixed asset impairment charge for the north ameri- can shorewood business and $ 72 million for other charges associated with the sale of the shorewood business . consumer packaging .

Financial table:
in millions: sales; 2012: $ 3170; 2011: $ 3710; 2010: $ 3400
in millions: operating profit; 2012: 268; 2011: 163; 2010: 207

Additional report context:
north american consumer packaging net sales were $ 2.0 billion in 2012 compared with $ 2.5 billion in 2011 and $ 2.4 billion in 2010 . operating profits were $ 165 million ( $ 162 million excluding a gain related to the sale of the shorewood business ) in 2012 compared with $ 35 million ( $ 236 million excluding asset impairment and other charges asso- ciated with the sale of the shorewood business ) in 2011 and $ 97 million ( $ 105 million excluding facility closure costs ) in 2010 . coated paperboard sales volumes in 2012 were lower than in 2011 reflecting weaker market demand . average sales price realizations were lower , primar- ily for folding carton board . input costs for wood increased , but were partially offset by lower costs for chemicals and energy . planned maintenance down- time costs were slightly lower . market-related down- time was about 113000 tons in 2012 compared with about 38000 tons in 2011. .

Question: what percentage where north american consumer packaging net sales of total consumer packaging sales in 2012?
Answer: 63%