Financial report context:
year ended december 31 , 2005 compared to year ended december 31 , 2004 net revenues increased $ 75.9 million , or 37.0% ( 37.0 % ) , to $ 281.1 million in 2005 from $ 205.2 million in 2004 . this increase was the result of increases in both our net sales and license revenues as noted in the product category table below. .

Financial table:
( in thousands ): mens; year ended december 31 , 2005: $ 189596; year ended december 31 , 2004: $ 151962; year ended december 31 , $ change: $ 37634; year ended december 31 , % (  % ) change: 24.8% ( 24.8 % )
( in thousands ): womens; year ended december 31 , 2005: 53500; year ended december 31 , 2004: 28659; year ended december 31 , $ change: 24841; year ended december 31 , % (  % ) change: 86.7% ( 86.7 % )
( in thousands ): youth; year ended december 31 , 2005: 18784; year ended december 31 , 2004: 12705; year ended december 31 , $ change: 6079; year ended december 31 , % (  % ) change: 47.8% ( 47.8 % )
( in thousands ): accessories; year ended december 31 , 2005: 9409; year ended december 31 , 2004: 7548; year ended december 31 , $ change: 1861; year ended december 31 , % (  % ) change: 24.7% ( 24.7 % )
( in thousands ): total net sales; year ended december 31 , 2005: 271289; year ended december 31 , 2004: 200874; year ended december 31 , $ change: 70415; year ended december 31 , % (  % ) change: 35.1% ( 35.1 % )
( in thousands ): license revenues; year ended december 31 , 2005: 9764; year ended december 31 , 2004: 4307; year ended december 31 , $ change: 5457; year ended december 31 , % (  % ) change: 126.7% ( 126.7 % )
( in thousands ): total net revenues; year ended december 31 , 2005: $ 281053; year ended december 31 , 2004: $ 205181; year ended december 31 , $ change: $ 75872; year ended december 31 , % (  % ) change: 37.0% ( 37.0 % )

Additional report context:
net sales increased $ 70.4 million , or 35.1% ( 35.1 % ) , to $ 271.3 million in 2005 from $ 200.9 million in 2004 as noted in the table above . the increases in the mens , womens and youth product categories noted above primarily reflect : 2022 continued unit volume growth of our existing products sold to retail customers , while pricing of existing products remained relatively unchanged ; and 2022 new products introduced in 2005 accounted for $ 29.0 million of the increase in net sales which included the metal series , under armour tech-t line and our performance hooded sweatshirt for mens , womens and youth , and our new women 2019s duplicity sports bra . license revenues increased $ 5.5 million to $ 9.8 million in 2005 from $ 4.3 million in 2004 . this increase in license revenues was a result of increased sales by our licensees due to increased distribution , continued unit volume growth and new product offerings . gross profit increased $ 40.5 million to $ 135.9 million in 2005 from $ 95.4 million in 2004 . gross profit as a percentage of net revenues , or gross margin , increased 180 basis points to 48.3% ( 48.3 % ) in 2005 from 46.5% ( 46.5 % ) in 2004 . this net increase in gross margin was primarily driven by the following : 2022 a 70 basis point increase due to the $ 5.5 million increase in license revenues ; 2022 a 240 basis point increase due to lower product costs as a result of greater supplier discounts for increased volume and lower cost sourcing arrangements ; 2022 a 50 basis point decrease driven by larger customer incentives , partially offset by more accurate demand forecasting and better inventory management ; and 2022 a 70 basis point decrease due to higher handling costs to make products to customer specifications for immediate display in their stores and higher overhead costs associated with our quick-turn , special make-up shop , which was instituted in june 2004 . selling , general and administrative expenses increased $ 29.9 million , or 42.7% ( 42.7 % ) , to $ 100.0 million in 2005 from $ 70.1 million in 2004 . as a percentage of net revenues , selling , general and administrative expenses increased to 35.6% ( 35.6 % ) in 2005 from 34.1% ( 34.1 % ) in 2004 . this net increase was primarily driven by the following : 2022 marketing costs increased $ 8.7 million to $ 30.5 million in 2005 from $ 21.8 million in 2004 . the increase in these costs was due to increased advertising costs from our women 2019s media campaign , marketing salaries , and depreciation expense related to our in-store fixture program . as a percentage of net revenues , marketing costs increased slightly to 10.9% ( 10.9 % ) in 2005 from 10.6% ( 10.6 % ) in 2004 due to the increased costs described above. .

Question: in 2005 what was the percent of the mens revenues to the total net revenues
Answer: 67.5%