import java.io.IOException;
import java.io.InputStream;
import java.io.PrintWriter;
import java.util.NoSuchElementException;

public class Main{
	static FastScanner sc = new FastScanner();
	static PrintWriter out = new PrintWriter(System.out);
	static String S;
	static int n;
	static int m;
	//static LinkedList <Integer> adj []; 
	//static boolean visited [][];
	//static TreeMap <Integer, Integer> map;
	//static PriorityQueue <Integer> q;
	
	public static void main(String[] args) {
		long h = sc.nextInt();
		long w = sc.nextInt();
		
		if (h==1)
			out.println(1);
		
		else if (w==1)
			out.println(1);
		
		else if (h%2==0)
			out.println((h/2)*w);
		
		else if (w%2==0)
			out.println(h*(w/2));
		
		else {
			out.println((h*w)/2+1);
		}
		
		out.flush();
	}
	
	
		static class FastScanner {
		    private final InputStream in = System.in;
		    private final byte[] buffer = new byte[1024];
		    private int ptr = 0;
		    private int buflen = 0;

		    private boolean hasNextByte() {
		      if (ptr < buflen) {
		        return true;
		      } else {
		        ptr = 0;
		        try {
		          buflen = in.read(buffer);
		        } catch (IOException e) {
		          e.printStackTrace();
		        }
		        if (buflen <= 0) {
		          return false;
		        }
		      }
		      return true;
		    }

		    private int readByte() {
		      if (hasNextByte()) return buffer[ptr++];
		      else return -1;
		    }

		    private static boolean isPrintableChar(int c) {
		      return 33 <= c && c <= 126;
		    }

		    private void skipUnprintable() {
		      while (hasNextByte() && !isPrintableChar(buffer[ptr])) ptr++;
		    }

		    public boolean hasNext() {
		      skipUnprintable();
		      return hasNextByte();
		    }

		    public String next() {
		      if (!hasNext()) throw new NoSuchElementException();
		      StringBuilder sb = new StringBuilder();
		      int b = readByte();
		      while (isPrintableChar(b)) {
		        sb.appendCodePoint(b);
		        b = readByte();
		      }
		      return sb.toString();
		    }

		    public long nextLong() {
		      if (!hasNext()) throw new NoSuchElementException();
		      long n = 0;
		      boolean minus = false;
		      int b = readByte();
		      if (b == '-') {
		        minus = true;
		        b = readByte();
		      }
		      if (b < '0' || '9' < b) {
		        throw new NumberFormatException();
		      }
		      while (true) {
		        if ('0' <= b && b <= '9') {
		          n *= 10;
		          n += b - '0';
		        } else if (b == -1 || !isPrintableChar(b)) {
		          return minus ? -n : n;
		        } else {
		          throw new NumberFormatException();
		        }
		        b = readByte();
		      }
		    }

		    public int nextInt() {
		      return (int) nextLong();
		    }
		    
		    public double nextDouble(){
		    	return Double.parseDouble(next());
		    }

		    public int[] nextIntArray(int N, boolean oneBased) {
		      if (oneBased) {
		        int[] array = new int[N + 1];
		        for (int i = 1; i <= N; i++) {
		          array[i] = sc.nextInt();
		        }
		        return array;
		      } else {
		        int[] array = new int[N];
		        for (int i = 0; i < N; i++) {
		          array[i] = sc.nextInt();
		        }
		        return array;
		      }
		    }

		    public long[] nextLongArray(int N, boolean oneBased) {
		      if (oneBased) {
		        long[] array = new long[N + 1];
		        for (int i = 1; i <= N; i++) {
		          array[i] = sc.nextLong();
		        }
		        return array;
		      } else {
		        long[] array = new long[N];
		        for (int i = 0; i < N; i++) {
		          array[i] = sc.nextLong();
		        }
		        return array;
		      }
		    }
		  }

		}	 





Measured memory_bytes: 22228