import java.io.OutputStream;
import java.io.IOException;
import java.io.InputStream;
import java.io.PrintWriter;
import java.util.Arrays;
import java.util.stream.LongStream;
import java.util.Collection;
import java.io.IOException;
import java.io.Reader;
import java.io.InputStreamReader;
import java.util.ArrayList;
import java.util.List;
import java.util.Queue;
import java.io.BufferedReader;
import java.util.ArrayDeque;
import java.io.InputStream;

/**
 * Built using CHelper plug-in
 * Actual solution is at the top
 */
public class Main {
    public static void main(String[] args) {
        InputStream inputStream = System.in;
        OutputStream outputStream = System.out;
        MyInput in = new MyInput(inputStream);
        PrintWriter out = new PrintWriter(outputStream);
        A solver = new A();
        solver.solve(1, in, out);
        out.close();
    }

    static class A {
        public void solve(int testNumber, MyInput in, PrintWriter out) {
            char[] s = (">" + in.next() + "<").toCharArray();
            int n = s.length - 1;
            long[] val = new long[n];
            Arrays.fill(val, 1 << 29);
            Queue<Integer> que = new ArrayDeque<>();
            List<Integer>[] g = new List[n];
            int[] deg = new int[n];
            for (int i = 0; i < n; i++) g[i] = new ArrayList<>();
            for (int i = 0; i < n; i++) {
                if (i > 0 && s[i] == '>') g[i].add(i - 1);
                if (i + 1 < n && s[i + 1] == '<') g[i].add(i + 1);
                if (s[i] == '>' && s[i + 1] == '<') {
                    que.add(i);
                    val[i] = 0;
                }
            }
            for (List<Integer> e : g) {
                for (int t : e) {
                    deg[t]++;
                }
            }
            while (!que.isEmpty()) {
                int x = que.poll();
                if (val[x] < 0) {
                    val[x] = 1 << 29;
                    for (int t : g[x]) {
                        val[x] = Math.min(val[x], val[t]);
                    }
                }
                for (int t : g[x]) {
                    val[t] = val[x] + 1;
                    if (--deg[t] == 0) que.add(t);
                }
            }
            out.println(Arrays.stream(val).sum());
        }

    }

    static class MyInput {
        private final BufferedReader in;
        private static int pos;
        private static int readLen;
        private static final char[] buffer = new char[1024 * 8];
        private static char[] str = new char[500 * 8 * 2];
        private static boolean[] isDigit = new boolean[256];
        private static boolean[] isSpace = new boolean[256];
        private static boolean[] isLineSep = new boolean[256];

        static {
            for (int i = 0; i < 10; i++) {
                isDigit['0' + i] = true;
            }
            isDigit['-'] = true;
            isSpace[' '] = isSpace['\r'] = isSpace['\n'] = isSpace['\t'] = true;
            isLineSep['\r'] = isLineSep['\n'] = true;
        }

        public MyInput(InputStream is) {
            in = new BufferedReader(new InputStreamReader(is));
        }

        public int read() {
            if (pos >= readLen) {
                pos = 0;
                try {
                    readLen = in.read(buffer);
                } catch (IOException e) {
                    throw new RuntimeException();
                }
                if (readLen <= 0) {
                    throw new MyInput.EndOfFileRuntimeException();
                }
            }
            return buffer[pos++];
        }

        public char nextChar() {
            while (true) {
                final int c = read();
                if (!isSpace[c]) {
                    return (char) c;
                }
            }
        }

        int reads(int len, boolean[] accept) {
            try {
                while (true) {
                    final int c = read();
                    if (accept[c]) {
                        break;
                    }
                    if (str.length == len) {
                        char[] rep = new char[str.length * 3 / 2];
                        System.arraycopy(str, 0, rep, 0, str.length);
                        str = rep;
                    }
                    str[len++] = (char) c;
                }
            } catch (MyInput.EndOfFileRuntimeException e) {
            }
            return len;
        }

        public String next() {
            return new String(nextChars());
        }

        public char[] nextChars() {
            int len = 0;
            str[len++] = nextChar();
            len = reads(len, isSpace);
            return Arrays.copyOf(str, len);
        }

        static class EndOfFileRuntimeException extends RuntimeException {
        }

    }
}



Measured memory_bytes: 127828