#include <bits/stdc++.h>
#include <random>

using namespace std;

typedef unsigned long long ull;
typedef long long ll;
typedef double ld;
#define int ll
typedef vector<char> vc;
typedef vector<vc> vvc;
typedef vector<vvc> vvvc;
typedef pair<int, int> pii;
typedef pair<pii, pii> piii;
typedef pair<ll, ll> pll;
typedef vector<int> vi;
typedef vector<pii> vpi;
typedef vector< vi > vvi;
typedef vector< vvi > vvvi;
typedef vector<short> vs;
typedef vector<vs> vvs;
typedef vector<vvs> vvvs;
typedef vector<ll> vl;
typedef vector<vl> vvl;
typedef vector<vvl> vvvl;
typedef vector<ld> vld;
typedef vector<vld> vvld;
typedef vector<vvld> vvvld;
typedef vector<string> vst;
typedef vector<vst> vvst;
typedef pair<ld, ld> pld;

#define inmin(a, b) a = min(a, (b))
#define inmax(a, b) a = max(a, (b))
#define ALL(a) a.begin(),a.end()
#define RALL(a) a.rbegin(),a.rend()
#define sqr(x) ((x) * (x))
#define fori(i, n) for(int i = 0; i < int(n); ++i)
#define SZ(a) ((int)((a).size()))
#define triple(T) tuple<T, T, T>
#define quad(T) tuple<T, T, T, T>
#define watch(x) cerr << (#x) << " = " << (x) << endl;

#ifdef RUS_HOME
#define cerr cout
#else
#define cerr if (false) cerr
#endif

const double PI = 2 * acos(0.0);
#define rand shittttty_shit
mt19937 rng(chrono::steady_clock::now().time_since_epoch().count());
mt19937_64 rng_64(chrono::steady_clock::now().time_since_epoch().count());

const string DIGITS = "0123456789";
const string ALPH = "abcdefghijklmnopqrstuvwxyz";


template <class T0, class T1>
inline ostream & operator << (ostream &out, pair<T0, T1> &a) {
    return out << "{" << a.first << ", " << a.second << "}";
}

template <class T0, class T1>
inline istream & operator >> (istream &in, pair<T0, T1> &a) {
    return in >> a.first >> a.second;
}

template <class T0, class T1, class T2>
inline ostream & operator << (ostream &out, tuple<T0, T1, T2> &a) {
    return out << "{" << get<0>(a) << ", " << get<1>(a) << ", " << get<2>(a) << "}";
}

template <class T0, class T1, class T2, class T3>
inline ostream & operator << (ostream &out, tuple<T0, T1, T2, T3> &a) {
    return out << "{" << get<0>(a) << ", " << get<1>(a) << ", " << get<2>(a) << ", " <<  get<3>(a) << "}";
}

template<class T>
inline ostream & operator << (ostream &out, vector<T> &a) {
    out << "[";
    fori (i, a.size())
        out << a[i] << vector<string>{", ", "]  "}[i + 1 == a.size()];
    return out;
}


void smain();



signed main() {
    ios::sync_with_stdio(0);
    cin.tie(0); cout.tie(0);
#ifdef RUS_HOME
    freopen("input", "r", stdin);
    clock_t start = clock();
#endif
    cout << setprecision(12) << fixed;
    smain();
#ifdef RUS_HOME
    cout << "\n\n\n\nTOTAL EXECUTION TIME: " << float( clock () - start ) /  CLOCKS_PER_SEC << endl;
#endif
    return 0;
}




void smain() {

    string s;
    cin>>s;
    int n=SZ(s);
    int cnt=0;
    for(auto p:s){
        if(p=='1')
            cnt++;
    }

    if(cnt==0){
        cout<<0;
        return;
    }

    int ans=0;
    for(int i=cnt;i>=1;i--){
        ans+=i/2+i%2;
    }
    vi kaef={0};
    int ones=0;
    for(int i=0;i<n;i++){
        if(s[i]=='0') {
            kaef.back()++;
        }
        else{
            int j=0;
            while(i+j<n&&s[i+j]=='1'){
                j++;
            }
            ans+=(n-cnt)*(j/2);

            if(j&1) {
                ones++;
                kaef.push_back(0);
            }
            i+=j;
            i--;
        }
    }

    if(ones==0){
        cout<<ans;
        return;
    }
    int on=ones;
    for(int i=1;i<SZ(kaef)-1;i++){
        on--;
        ans+=i+on/2+on%2;
        kaef[i]--;
    }
    while(kaef.back()){
        ans+=ones;
        kaef.back()--;
    }
    kaef.pop_back();
    int sleva=ones,nc=0,nn=0;
    for(int i=SZ(kaef)-1;i>=0;i--){
        nc++;
        sleva--;
        int v=kaef[i];
        for(int j=0;j<v;j++){
            swap(nc,nn);
            ans+=sleva+nc;
        }
    }
    cout<<ans;


}

Measured memory_bytes: 4460