import java.util.*;
import java.io.*;

class Main{
    public static void main(String[] args){
        FastScanner fsc=new FastScanner();
        char[] s=fsc.next().toCharArray();
        fsc.close();
        int n=s.length;
        //RollingHash rh=new RollingHash(s);
        int max1=0;
        char now=' ';
        for(int i=0;i<n;i++){
            if(i==0){
                now=s[i];
            } else{
                if(s[i]==now){
                    i++;
                    now=' ';
                } else{
                    now=s[i];
                }
            }
            max1++;
            if(i==n){
                max1--;
            }
        }
        // int max2=0;
        // for(int i=0;i<n;i++){
        //     if(i==0){
        //         now=' ';
        //         i++;
        //     } else{
        //         if(s[i]==now){
        //             i++;
        //             now=' ';
        //         } else{
        //             now=s[i];
        //         }
        //     }
        //     max2++;
        //     if(i==n){
        //         max2--;
        //     }
        // }
        // System.out.println(Math.max(max1, max2));
        System.out.println(max1);
    }    

    static class FastScanner {
        private final InputStream in = System.in;
        private final byte[] buffer = new byte[1024];
        private int ptr = 0;
        private int buflen = 0;
        private boolean hasNextByte(){
            if(ptr<buflen) return true;
            else{
                ptr = 0;
                try{
                    buflen = in.read(buffer);
                }
                catch(IOException e){
                    e.printStackTrace();
                }
                if(buflen<=0) return false;
            }
        return true;
        }
        private int readByte() { if (hasNextByte()) return buffer[ptr++]; else return -1;}
        private static boolean isPrintableChar(int c) { return 33 <= c && c <= 126;}
        public boolean hasNext() { while(hasNextByte() && !isPrintableChar(buffer[ptr])) ptr++; return hasNextByte();}
        public String next() {
            if (!hasNext()) throw new NoSuchElementException();
            StringBuilder sb = new StringBuilder();
            int b = readByte();
            while(isPrintableChar(b)) {
                sb.appendCodePoint(b);
                b = readByte();
            }
            return sb.toString();
        }
        public long nextLong() {
            if (!hasNext()) throw new NoSuchElementException();
            long n = 0;
            boolean minus = false;
            int b = readByte();
            if (b == '-') {
                minus = true;
                b = readByte();
            }
            if (b < '0' || '9' < b) throw new NumberFormatException();
            while(true){
                if ('0' <= b && b <= '9') {
                    n *= 10;
                    n += b - '0';
                }
                else if(b == -1 || !isPrintableChar(b)) return minus ? -n : n;
                else throw new NumberFormatException();
                b = readByte();
            }
        }
        public int nextInt() {
            long nl = nextLong();
            if (nl < Integer.MIN_VALUE || nl > Integer.MAX_VALUE) throw new NumberFormatException();
            return (int) nl;
        }
        public double nextDouble() { return Double.parseDouble(next());}
        public void close(){
            try{in.close();}
            catch(IOException e){e.printStackTrace();}
        }
    }
}


Measured memory_bytes: 23892