import java.io.OutputStream;
import java.io.IOException;
import java.io.InputStream;
import java.io.OutputStream;
import java.io.PrintWriter;
import java.io.BufferedWriter;
import java.io.Writer;
import java.io.OutputStreamWriter;
import java.util.InputMismatchException;
import java.io.IOException;
import java.io.InputStream;

/**
 * Built using CHelper plug-in Actual solution is at the top
 *
 * @author ilyakor
 */
public class Main {

  public static void main(String[] args) {
    InputStream inputStream = System.in;
    OutputStream outputStream = System.out;
    InputReader in = new InputReader(inputStream);
    OutputWriter out = new OutputWriter(outputStream);
    TaskA solver = new TaskA();
    solver.solve(1, in, out);
    out.close();
  }

  static class TaskA {

    public void solve(int testNumber, InputReader in, OutputWriter out) {
      char[] s = in.nextToken().toCharArray();
      int n = s.length + 1;
      int[] a = new int[n];
      while (true) {
        boolean ch = false;
        for (int i = 0; i < n - 1; ++i) {
          if (s[i] == '<') {
            if (a[i + 1] < a[i] + 1) {
              a[i + 1] = a[i] + 1;
              ch = true;
            }
          } else {
            if (a[i + 1] + 1 > a[i]) {
              a[i] = a[i + 1] + 1;
              ch = true;
            }
          }
        }
        for (int i = n - 2; i >= 0; --i) {
          if (s[i] == '<') {
            if (a[i + 1] < a[i] + 1) {
              a[i + 1] = a[i] + 1;
              ch = true;
            }
          } else {
            if (a[i + 1] + 1 > a[i]) {
              a[i] = a[i + 1] + 1;
              ch = true;
            }
          }
        }
        if (!ch) {
          break;
        }
      }
      long res = 0;
      for (int x : a) {
        res += x;
      }
      out.printLine(res);
    }

  }

  static class OutputWriter {

    private final PrintWriter writer;

    public OutputWriter(OutputStream outputStream) {
      writer = new PrintWriter(new BufferedWriter(new OutputStreamWriter(outputStream)));
    }

    public OutputWriter(Writer writer) {
      this.writer = new PrintWriter(writer);
    }

    public void print(Object... objects) {
      for (int i = 0; i < objects.length; i++) {
        if (i != 0) {
          writer.print(' ');
        }
        writer.print(objects[i]);
      }
    }

    public void printLine(Object... objects) {
      print(objects);
      writer.println();
    }

    public void close() {
      writer.close();
    }

  }

  static class InputReader {

    private InputStream stream;
    private byte[] buffer = new byte[10000];
    private int cur;
    private int count;

    public InputReader(InputStream stream) {
      this.stream = stream;
    }

    public static boolean isSpace(int c) {
      return c == ' ' || c == '\n' || c == '\r' || c == '\t' || c == -1;
    }

    public int read() {
      if (count == -1) {
        throw new InputMismatchException();
      }
      try {
        if (cur >= count) {
          cur = 0;
          count = stream.read(buffer);
          if (count <= 0) {
            return -1;
          }
        }
      } catch (IOException e) {
        throw new InputMismatchException();
      }
      return buffer[cur++];
    }

    public int readSkipSpace() {
      int c;
      do {
        c = read();
      } while (isSpace(c));
      return c;
    }

    public String nextToken() {
      int c = readSkipSpace();
      StringBuilder sb = new StringBuilder();
      while (!isSpace(c)) {
        sb.append((char) c);
        c = read();
      }
      return sb.toString();
    }

  }
}



Measured memory_bytes: 28372