#include <bits/stdc++.h>
using namespace std;
using lint = long long int;
using pint = pair<int, int>;
using plint = pair<lint, lint>;
struct fast_ios { fast_ios(){ cin.tie(0); ios::sync_with_stdio(false); cout << fixed << setprecision(20); }; } fast_ios_;
#define ALL(x) (x).begin(), (x).end()
#define FOR(i, begin, end) for(int i=(begin),i##_end_=(end);i<i##_end_;i++)
#define IFOR(i, begin, end) for(int i=(end)-1,i##_begin_=(begin);i>=i##_begin_;i--)
#define REP(i, n) FOR(i,0,n)
#define IREP(i, n) IFOR(i,0,n)
template<typename T> istream &operator>>(istream &is, vector<T> &vec){ for (auto &v : vec) is >> v; return is; }
template<typename T> ostream &operator<<(ostream &os, const vector<T> &vec){ os << "["; for (auto v : vec) os << v << ","; os << "]"; return os; }
template<typename T> ostream &operator<<(ostream &os, const deque<T> &vec){ os << "deq["; for (auto v : vec) os << v << ","; os << "]"; return os; }
template<typename T> ostream &operator<<(ostream &os, const set<T> &vec){ os << "{"; for (auto v : vec) os << v << ","; os << "}"; return os; }
template<typename T> ostream &operator<<(ostream &os, const unordered_set<T> &vec){ os << "{"; for (auto v : vec) os << v << ","; os << "}"; return os; }
template<typename T> ostream &operator<<(ostream &os, const multiset<T> &vec){ os << "{"; for (auto v : vec) os << v << ","; os << "}"; return os; }
template<typename T> ostream &operator<<(ostream &os, const unordered_multiset<T> &vec){ os << "{"; for (auto v : vec) os << v << ","; os << "}"; return os; }
template<typename T1, typename T2> ostream &operator<<(ostream &os, const pair<T1, T2> &pa){ os << "(" << pa.first << "," << pa.second << ")"; return os; }
template<typename TK, typename TV> ostream &operator<<(ostream &os, const map<TK, TV> &mp){ os << "{"; for (auto v : mp) os << v.first << "=>" << v.second << ","; os << "}"; return os; }
template<typename TK, typename TV> ostream &operator<<(ostream &os, const unordered_map<TK, TV> &mp){ os << "{"; for (auto v : mp) os << v.first << "=>" << v.second << ","; os << "}"; return os; }
template<typename T> void ndarray(vector<T> &vec, int len) { vec.resize(len); }
template<typename T, typename... Args> void ndarray(vector<T> &vec, int len, Args... args) { vec.resize(len); for (auto &v : vec) ndarray(v, args...); }
template<typename T> bool chmax(T &m, const T q) { if (m < q) {m = q; return true;} else return false; }
template<typename T> bool chmin(T &m, const T q) { if (q < m) {m = q; return true;} else return false; }
template<typename T1, typename T2> pair<T1, T2> operator+(const pair<T1, T2> &l, const pair<T1, T2> &r) { return make_pair(l.first + r.first, l.second + r.second); }
template<typename T1, typename T2> pair<T1, T2> operator-(const pair<T1, T2> &l, const pair<T1, T2> &r) { return make_pair(l.first - r.first, l.second - r.second); }
#define dbg(x) cerr << #x << " = " << (x) << " (L" << __LINE__ << ") " << __FILE__ << endl;
/*
#include <ext/pb_ds/assoc_container.hpp>
#include <ext/pb_ds/tree_policy.hpp>
#include <ext/pb_ds/tag_and_trait.hpp>
using namespace __gnu_pbds; // find_by_order(), order_of_key()
template<typename TK> using pbds_set = tree<TK, null_type, less<TK>, rb_tree_tag, tree_order_statistics_node_update>;
template<typename TK, typename TV> using pbds_map = tree<TK, TV, less<TK>, rb_tree_tag, tree_order_statistics_node_update>;
*/


int main()
{
    lint H;
    cin >> H;
    lint W;
    cin >> W;
    if (H == 1 or W == 1) cout << 1 << endl;
    else if (H % 2 and W % 2) cout << H * W / 2 + 1 << endl;
    else cout << H * W / 2 << endl;
}


Measured memory_bytes: 256