#include <bits/stdc++.h>
#define trace1(a)                    cout<<#a<<": "<<a<<endl
#define trace2(a,b)                  cout<<#a<<": "<<a<<" | ", trace1(b)
#define trace3(a,b,c)                cout<<#a<<": "<<a<<" | ", trace2(b,c)
#define trace4(a,b,c,d)              cout<<#a<<": "<<a<<" | ", trace3(b,c,d)
#define trace5(a,b,c,d,e)            cout<<#a<<": "<<a<<" | ", trace4(b,c,d,e)
#define trace6(a,b,c,d,e,f)          cout<<#a<<": "<<a<<" | ", trace5(b,c,d,e,f)
#define trace7(a,b,c,d,e,f,g)        cout<<#a<<": "<<a<<" | ", trace6(b,c,d,e,f,g)
#define trace8(a,b,c,d,e,f,g,h)      cout<<#a<<": "<<a<<" | ", trace7(b,c,d,e,f,g,h)
#define trace9(a,b,c,d,e,f,g,h,i)    cout<<#a<<": "<<a<<" | ", trace8(b,c,d,e,f,g,h,i)
#define trace10(a,b,c,d,e,f,g,h,i,j) cout<<#a<<": "<<a<<" | ", trace9(b,c,d,e,f,g,h,i,j)
#define rep(i,a,b)      for(int (i)=(int)(a);(i)<(int)(b); ++(i))
#define reps(i,a,b,c)   for(int (i)=(int)(a);(i)<(int)(b); (i)+=(c))
#define rrep(i,a,b)     for(int (i)=(int)(a);(i)>=(int)(b);--(i))
#define rreps(i,a,b,c)  for(int (i)=(int)(a);(i)>=(int)(b);(i)-=(c))
#define fore(x,a)       for(auto &x:a)
#define foreach(i,a)    for(auto i=(a).begin(); i!=(a).end(); ++i)
#define rforeach(i,a)   for(auto i=(a).rbegin();i!=(a).rend();++i)
#define all(a)  (a).begin(), (a).end()
#define rall(a) (a).rbegin(),(a).rend()
#define isin(i,a,b) ((a) <= (i) && (i) <= (b))
#define uni(a) (a).erase(unique(all(a)),(a).end())
#define dup(x,y) (((x)+(y)-1)/(y))
#define fi first
#define se second
#define pb push_back
#define eb emplace_back
#define sz(a) ((long long)(a).size())
#define v(T) vector<T>
#define vv(T) v(v(T))
using namespace std;
using ll  = long long;          using vi  = vector<int>;
using unit= unsigned;           using vl  = vector<ll>;
using ull = unsigned long long; using vvi = vector<vi>;
                                using vvl = vector<vl>;
using pii = pair<int,int>;      using vpii= vector<pii>;
using pil = pair<int,ll>;       using vpil= vector<pil>;
using pli = pair<ll,int>;       using vpli= vector<pli>;
using pll = pair<ll,ll>;        using vpll= vector<pll>;
void _main(); int main(){ cin.tie(0); ios::sync_with_stdio(false); _main(); }
template<class T>string join(const v(T)&v){ stringstream s; rep(i,0,sz(v))s<<' '<<v[i]; return s.str().substr(1); }
template<class T>istream &operator>>(istream&i, v(T)&v){ fore(x,v){ i >> v; } return i; }
template<class T>ostream &operator<<(ostream&o, const v(T)&v){ o<<"["; fore(x,v)o<<x<<","; o<<"]"; return o; }
template<class T>ostream &operator<<(ostream&o, const deque<T>&v){ o<<"deq["; fore(x,v)o<<x<<","; o<<"]"; return o; }
template<class T>ostream &operator<<(ostream&o, const set<T>&v){ o<<"{"; fore(x,v)o<<x<<","; o<<"}"; return o; }
template<class T>ostream &operator<<(ostream&o, const unordered_set<T>&v){ o<<"{"; fore(x,v)o<<x<<","; o<<"}"; return o; }
template<class T>ostream &operator<<(ostream&o, const multiset<T>&v){ o<<"{"; fore(x,v)o<<x<<","; o<<"}"; return o; }
template<class T>ostream &operator<<(ostream&o, const unordered_multiset<T>&v){ o<<"{"; fore(x,v)o<<x<<","; o<<"}"; return o; }
template<class T1,class T2>ostream &operator<<(ostream &o, const pair<T1,T2>&p){ o<<"("<<p.fi<<","<<p.se<<")"; return o; }
template<class TK,class TV>ostream &operator<<(ostream &o, const map<TK,TV>&m){ o<<"{"; fore(x,m)o<<x.fi<<"=>"<<x.se<<","; o<<"}"; return o; }
template<class TK,class TV>ostream &operator<<(ostream &o, const unordered_map<TK,TV>&m){ o<<"{"; fore(x,m)o<<x.fi<<"=>"<<x.se<<","; o<<"}"; return o; }
template<class T>void YES(T c){ if(c) cout<<"YES"<<endl; else cout<<"NO"<<endl; }
template<class T>void Yes(T c){ if(c) cout<<"Yes"<< endl; else cout<<"No"<<endl; }
template<class T>void POSS(T c){ if(c) cout<<"POSSIBLE"<<endl; else cout<<"IMPOSSIBLE"<<endl; }
template<class T>void Poss(T c){ if(c) cout<<"Possible"<<endl; else cout<<"Impossible"<<endl; }
template<class T>void chmax(T &a, const T &b){ if(a<b) a=b; }
template<class T>void chmin(T &a, const T &b){ if(b<a) a=b; }
template<class T>T gcd(T a, T b){ return b?gcd(b,a%b):a; }
template<class T>T lcm(T a, T b){ return a/gcd(a,b)*b; }
const double  EPS = 1e-10;
const double  PI  = acos(-1.0);
const int     INF = 1001002003;
const ll      LINF= 1001002003004005006LL;
const int dx[] = { -1, 0, 1, 0 , -1,-1, 1, 1 };
const int dy[] = {  0, 1, 0,-1 , -1, 1,-1, 1 };

void _main() {
  ll h, w;
  cin >> h >> w;
  if (h == 1 || w == 1) {
    cout << 1 << endl;
    return;
  }
  ll o = dup(w,2);
  ll e = w/2;
  ll ans = o*dup(h,2) + e*(h/2);
  cout << ans << endl;
}


Measured memory_bytes: 256