using System;
using System.Collections.Generic;
using System.IO;
using System.Linq;
using System.Text;
using System.Threading.Tasks;
using static Ha2ne2Util.Cin;
using static Ha2ne2Util.Util;
using static System.Console;
using static System.Math;
using System.Collections;
using Pair = System.Tuple<long, long>;

/// <summary>
/// https://atcoder.jp/contests/abc136
///　2020/02/12
/// </summary>
namespace ABC136
{
    public class Program
    {
        public static void Main(string[] args)
        {
            // A(); 3m
            B();
            // C();
            // D();
            // E();
            // F();
        }

        public static void F()
        {

        }

        public static void E()
        {

        }

        public static void D()
        {

        }

        public static void C()
        {

        }

        public static void B()
        {
            long N = rl;
            long n = N;
            long keta = 0;
            while (n != 0)
            {
                keta++;
                n /= 10;
            }

            long ans = 0;
            for (int i = 1; i < keta; i+=2)
            {
                ans += (long)Pow(10, i-1) * 9;
            }

            if (keta % 2 == 1)
            {
                ans += N - (long)Pow(10,keta-1) + 1;
            }

            Console.WriteLine(ans);
        }

        public static void A()
        {
            long A = rl;
            long B = rl;
            long C = rl;
            Console.WriteLine(Max(0,C-(A-B)));
        }
    }
}

namespace Ha2ne2Util
{
    public static class Cin
    {
        #region public

        public static long rl => ReadLong();
        public static long[] rla => ReadLongArray();
        public static double rd => ReadDouble();
        public static double[] rda => ReadDoubleArray();
        public static string rs => ReadString();

        public static int ReadInt()
        {
            return int.Parse(Next());
        }

        public static long ReadLong()
        {
            return long.Parse(Next());
        }

        public static double ReadDouble()
        {
            return double.Parse(Next());
        }

        public static string ReadString()
        {
            return Next();
        }

        public static int[] ReadIntArray()
        {
            Tokens = null;
            return Array.ConvertAll(Console.ReadLine().Split(' '), int.Parse);
        }

        public static long[] ReadLongArray()
        {
            Tokens = null;
            return Array.ConvertAll(Console.ReadLine().Split(' '), long.Parse);
        }

        public static double[] ReadDoubleArray()
        {
            Tokens = null;
            return Array.ConvertAll(Console.ReadLine().Split(' '), double.Parse);
        }

        public static void ReadCols(out long[] a, out long[] b, long N)
        {
            a = new long[N];
            b = new long[N];
            for (int i = 0; i < N; i++)
            {
                a[i] = ReadLong();
                b[i] = ReadLong();
            }
        }

        public static void ReadCols(out long[] a, out long[] b, out long[] c, long N)
        {
            a = new long[N];
            b = new long[N];
            c = new long[N];
            for (int i = 0; i < N; i++)
            {
                a[i] = ReadLong();
                b[i] = ReadLong();
                c[i] = ReadLong();
            }
        }

        public static int[][] ReadIntTable(int n)
        {
            Tokens = null;
            int[][] ret = new int[n][];
            for (int i = 0; i < n; i++)
            {
                ret[i] = ReadIntArray();
            }

            return ret;
        }

        public static long[][] ReadLongTable(long n)
        {
            Tokens = null;
            long[][] ret = new long[n][];
            for (long i = 0; i < n; i++)
            {
                ret[i] = ReadLongArray();
            }

            return ret;
        }

        #endregion

        #region private

        private static string[] Tokens { get; set; }

        private static int Pointer { get; set; }

        public static string Next()
        {
            if (Tokens == null || Tokens.Length <= Pointer)
            {
                Tokens = Console.ReadLine().Split(' ');
                Pointer = 0;
            }

            return Tokens[Pointer++];
        }

        #endregion

    }

    /// <summary>
    /// ユーティリティー
    /// </summary>
    public static class Util
    {
        // 10^17
        public static readonly long INF = (long)1e17;

        // 10^9 + 7
        public readonly static long MOD = (long)1e9 + 7;

        /// <summary>
        /// Console.WriteLineの自動フラッシュをしないようにする
        /// </summary>
        public static void DontAutoFlush()
        {
            var sw = new StreamWriter(Console.OpenStandardOutput()) { AutoFlush = false };
            Console.SetOut(sw);
        }

        public static void Flush()
        {
            Console.Out.Flush();
        }

        public static IEnumerable<int> Range(int end)
        {
            for (int i = 0; i < end; i++)
            {
                yield return i;
            }
        }

        public static IEnumerable<int> Range(int from, int end)
        {
            for (int i = from; i < end; i++)
            {
                yield return i;
            }
        }

        public static IEnumerable<int> Range(int from, int end, int step)
        {
            for (int i = from; i < end; i += step)
            {
                yield return i;
            }
        }

        /// <summary>
        /// ソートをして結果を返します。
        /// 破壊的関数です。
        /// </summary>
        /// <typeparam name="T"></typeparam>
        /// <param name="array"></param>
        /// <returns></returns>
        public static T[] Sort<T>(T[] array)
        {
            Array.Sort<T>(array);
            return array;
        }

        /// <summary>
        /// 降順ソートをして結果を返します。
        /// 破壊的関数です。
        /// </summary>
        /// <typeparam name="T"></typeparam>
        /// <param name="array"></param>
        /// <returns></returns>
        public static T[] SortDecend<T>(T[] array)
        {
            Array.Sort<T>(array);
            Array.Reverse(array);
            return array;
        }

        /// <summary>
        /// 引数aと引数bの値を入れ替えます
        /// </summary>
        /// <typeparam name="T"></typeparam>
        /// <param name="a"></param>
        /// <param name="b"></param>
        public static void Swap<T>(ref T a, ref T b)
        {
            T _a = a;
            a = b;
            b = _a;
        }

        /// <summary>
        /// 先頭と末尾に要素を増やした新しい配列を返します。
        /// </summary>
        /// <typeparam name="T"></typeparam>
        /// <param name="array"></param>
        /// <returns></returns>
        public static T[] AddHeadAndTail<T>(T[] array)
        {
            int len = array.Length;
            T[] res = new T[len + 2];
            Array.Copy(array, 0, res, 1, len);
            return res;
        }

        /// <summary>
        /// 昇順ソート済みの配列を2分探索します。
        /// 要素が見つからなかった場合はnより大きい数値の中で最小の数値のインデックスを返す。
        /// </summary>
        /// <param name="array"></param>
        /// <param name="n"></param>
        /// <returns></returns>
        public static int BinarySearch(long[] array, long n)
        {
            int left = 0;
            int right = array.Length - 1;

            while (left <= right)
            {
                int mid = (right - left) / 2 + left;

                if (array[mid] == n)
                {
                    return mid;
                }
                else if (n < array[mid])
                {
                    right = mid - 1;
                }
                else
                {
                    left = mid + 1;
                }
            }

            return left;
        }

        public static int GCD(int a, int b)
        {
            return (b == 0) ? a : GCD(b, a % b);
        }

        /// <summary>
        /// nの約数の配列を返します。
        /// 配列は昇順ソートされています。
        /// </summary>
        /// <param name="n"></param>
        /// <returns></returns>
        public static int[] GetDivisor(int n)
        {
            double sqrt = Math.Sqrt(n);

            List<int> divisor = new List<int>();

            for (int i = 1; i <= sqrt; i++)
            {
                if (n % i == 0)
                {
                    divisor.Add(i);
                    int d = n / i;
                    if (d != i)
                    {
                        divisor.Add(d);
                    }
                }
            }

            return Sort(divisor.ToArray());
        }

        public static void Deconstruct<T>(this T[] items, out T t0)
        {
            t0 = items.Length > 0 ? items[0] : default(T);
        }

        public static void Deconstruct<T>(this T[] items, out T t0, out T t1)
        {
            if (items.Length < 2)
                throw new ArgumentException();

            t0 = items[0];
            t1 = items[1];
        }

        public static void Deconstruct<T>(this T[] items, out T t0, out T t1, out T t2)
        {
            if (items.Length < 3)
                throw new ArgumentException();

            t0 = items[0];
            t1 = items[1];
            t2 = items[2];
        }

        public static void Deconstruct<T>(this T[] items, out T t0, out T t1, out T t2, out T t3)
        {
            if (items.Length < 4)
                throw new ArgumentException();

            t0 = items[0];
            t1 = items[1];
            t2 = items[2];
            t3 = items[3];
        }

        public static void ChMax(ref long a, long b)
        {
            if (a < b) a = b;
        }

        public static void ChMin(ref long a, long b)
        {
            if (a > b) a = b;
        }

        public static long ModAdd(long a, long b)
        {
            long res = a + b;
            if (res >= MOD)
                return res % MOD;
            return res;
        }

        public static long ModMul(long a, long b)
        {
            long res = a * b;
            if (res >= MOD)
                return res % MOD;
            return res;
        }

        public static void ChModAdd(ref long a, long b)
        {
            a += b;
            if (a >= MOD)
                a %= MOD;
        }

        public static void ChModMul(ref long a, long b)
        {
            a *= b;
            if (a >= MOD)
                a %= MOD;
        }

        public static T MinBy<T>(this IEnumerable<T> source, Func<T, long> conv)
        {
            T min = source.First();
            long minValue = long.MaxValue;
            foreach (T x in source)
            {
                long n = conv(x);
                if (n < minValue)
                {
                    min = x;
                }
            }

            return min;
        }

        public static T MaxBy<T>(this IEnumerable<T> source, Func<T, long> conv)
        {
            T min = source.First();
            long maxValue = long.MinValue;
            foreach (T x in source)
            {
                long n = conv(x);
                if (maxValue < n)
                {
                    min = x;
                }
            }

            return min;
        }

        public static void FillArray<T>(T[] array, T value)
        {
            int max = array.Length;
            for (int i = 0; i < max; i++)
            {
                array[i] = value;
            }
        }

        public static void FillArray<T>(T[,] array, T value)
        {
            int max0 = array.GetLength(0);
            int max1 = array.GetLength(1);

            for (int i = 0; i < max0; i++)
            {
                for (int j = 0; j < max1; j++)
                {
                    array[i, j] = value;
                }
            }
        }

        public static void FillArray<T>(T[,,] array, T value)
        {
            int max0 = array.GetLength(0);
            int max1 = array.GetLength(1);
            int max2 = array.GetLength(2);

            for (int i = 0; i < max0; i++)
            {
                for (int j = 0; j < max1; j++)
                {
                    for (int k = 0; k < max2; k++)
                    {
                        array[i, j, k] = value;
                    }
                }
            }
        }

        /// <summary>
        /// 累積和を求めて返します。
        /// </summary>
        /// <typeparam name="T"></typeparam>
        /// <param name="array"></param>
        /// <returns></returns>
        public static long[] Accumulate(long[] array)
        {
            long[] acc = new long[array.Length + 1];
            for (int i = 0; i < array.Length; i++)
            {
                acc[i + 1] = acc[i] + array[i];
            }
            return acc;
        }
        public static double[] Accumulate(double[] array)
        {
            double[] acc = new double[array.Length + 1];
            for (int i = 0; i < array.Length; i++)
            {
                acc[i + 1] = acc[i] + array[i];
            }
            return acc;
        }

        /// <summary>
        /// めぐる式二分探索
        /// okにはpredを満たすindexを、ngにはpredを満たさないindexを指定します。
        /// 引数がng＜okの場合、最小のokとなるindexをokに代入します。(lower_bound）
        /// 引数がok＜ngの場合、最大のokとなるindexをokに代入します。(upper_bound）
        /// </summary>
        /// <typeparam name="T"></typeparam>
        /// <param name="array"></param>
        /// <param name="okIndex"></param>
        /// <param name="ngIndex"></param>
        /// <param name="pred"></param>
        public static void MeguruBinarySearch<T>(
            T[] array,
            ref long okIndex,
            ref long ngIndex,
            Predicate<T> pred)
        {
            while (Math.Abs(okIndex - ngIndex) > 1)
            {
                long mid = (okIndex + ngIndex) / 2;
                if (pred(array[mid]))
                {
                    okIndex = mid;
                }
                else
                {
                    ngIndex = mid;
                }
            }
        }
    }

    public class HashMap<K, V> : Dictionary<K, V>
    {
        private V DefaltValue;
        public HashMap() { }
        public HashMap(V defaultValue)
        {
            DefaltValue = defaultValue;
        }
        new public V this[K i]
        {
            get
            {
                V v;
                return TryGetValue(i, out v) ? v : base[i] = DefaltValue;
            }
            set { base[i] = value; }
        }
    }

    /// <summary>
    /// UnionFindTree
    /// </summary>
    public class UnionFindTree
    {
        public int[] Node;

        public UnionFindTree(int N)
        {
            Node = new int[N];
            for (int i = 0; i < N; i++)
            {
                Node[i] = -1;
            }
        }

        public bool IsSameGroup(int x, int y)
        {
            return GetRoot(x) == GetRoot(y);
        }

        public bool Merge(int x, int y)
        {
            int xr = GetRoot(x);
            int yr = GetRoot(y);

            if (xr == yr)
                return false;

            // xが、大きなグループを示すようにSwapする（値が小さい方が大きなグループ）
            if (Node[xr] > Node[yr])
                Swap(ref xr, ref yr);

            // グループの数を合算する
            Node[xr] += Node[yr];

            // 根を張り替える
            Node[yr] = xr;
            return true;
        }

        public int Size(int x)
        {
            return -Node[GetRoot(x)];
        }

        public int GetRoot(int n)
        {
            if (Node[n] < 0)
            {
                return n;
            }
            else
            {
                // 根を張りなおす。
                Node[n] = GetRoot(Node[n]);
                return Node[n];
            }
        }
    }

    /// <summary>
    /// PriorityQueue
    /// </summary>
    /// <typeparam name="T"></typeparam>
    public class PriorityQueue<T>
    {
        private Comparison<T> _comparison = null;
        private int _type = 0;

        private T[] _heap;
        private int _sz = 0;

        private int _count = 0;

        /// <summary>
        /// Priority queue
        /// </summary>
        /// <param name="maxSize">max size</param>
        /// <param name="type">0: asc, 1:desc</param>
        public PriorityQueue(int maxSize, int type = 0)
        {
            _heap = new T[maxSize];
            _type = type;
        }

        public PriorityQueue(int maxSize, Comparison<T> comparison)
        {
            _heap = new T[maxSize];
            _comparison = comparison;
        }

        private int Compare(T x, T y)
        {
            return _comparison(x, y);
            //if (_comparison != null) return _comparison(x, y);
            //return _type == 0 ? x.CompareTo(y) : y.CompareTo(x);
        }

        public void Push(T x)
        {
            _count++;

            //node number
            var i = _sz++;

            while (i > 0)
            {
                //parent node number
                var p = (i - 1) / 2;

                if (Compare(_heap[p], x) <= 0) break;

                _heap[i] = _heap[p];
                i = p;
            }

            _heap[i] = x;
        }

        public T Pop()
        {
            _count--;

            T ret = _heap[0];
            T x = _heap[--_sz];

            int i = 0;
            while (i * 2 + 1 < _sz)
            {
                //children
                int a = i * 2 + 1;
                int b = i * 2 + 2;

                if (b < _sz && Compare(_heap[b], _heap[a]) < 0) a = b;

                if (Compare(_heap[a], x) >= 0) break;

                _heap[i] = _heap[a];
                i = a;
            }

            _heap[i] = x;

            return ret;
        }

        public int Count()
        {
            return _count;
        }

        public T Peek()
        {
            return _heap[0];
        }

        public bool Contains(T x)
        {
            for (int i = 0; i < _sz; i++) if (x.Equals(_heap[i])) return true;
            return false;
        }

        public void Clear()
        {
            while (this.Count() > 0) this.Pop();
        }

        public IEnumerator<T> GetEnumerator()
        {
            var ret = new List<T>();

            while (this.Count() > 0)
            {
                ret.Add(this.Pop());
            }

            foreach (var r in ret)
            {
                this.Push(r);
                yield return r;
            }
        }

        public T[] ToArray()
        {
            T[] array = new T[_sz];
            int i = 0;

            foreach (var r in this)
            {
                array[i++] = r;
            }

            return array;
        }
    }
}


Measured memory_bytes: 13140