"""
Author    : co_devil Chirag Garg
Institute : JIIT
"""
from math import log, ceil
from collections import defaultdict
from math import *
from sys import stdin, stdout
import itertools
import os
import sys
import threading
from collections import deque, Counter, OrderedDict, defaultdict
from heapq import *
# from math import ceil, floor, log, sqrt, factorial, pow, pi, gcd
# from bisect import bisect_left,bisect_right
# from decimal import *,threading
from fractions import Fraction
mod = int(pow(10, 9)+7)


def ii(): return int(input())


def si(): return str(input())


def mi(): return map(int, input().split())


def li(): return list(mi())


def fii(): return int(stdin.readline())


def fsi(): return str(stdin.readline())


def fmi(): return map(int, stdin.readline().split())


def fli(): return list(fmi())


abd = {'a': 0, 'b': 1, 'c': 2, 'd': 3, 'e': 4, 'f': 5, 'g': 6, 'h': 7, 'i': 8, 'j': 9, 'k': 10, 'l': 11, 'm': 12,
       'n': 13, 'o': 14, 'p': 15, 'q': 16, 'r': 17, 's': 18, 't': 19, 'u': 20, 'v': 21, 'w': 22, 'x': 23, 'y': 24,
       'z': 25}


def getKey(item): return item[0]


def sort2(l): return sorted(l, key=getKey)


def d2(n, m, num): return [[num for x in range(m)] for y in range(n)]


def isPowerOfTwo(x): return (x and (not (x & (x - 1))))


def decimalToBinary(n): return bin(n).replace("0b", "")


def ntl(n): return [int(i) for i in str(n)]


def powerMod(x, y, p):
    res = 1
    x %= p
    while y > 0:
        if y & 1:
            res = (res * x) % p
        y = y >> 1
        x = (x * x) % p
    return res


graph = defaultdict(list)
visited = [0] * 1000000
col = [-1] * 1000000


def bfs(d, v):
    q = []
    q.append(v)
    visited[v] = 1
    while len(q) != 0:
        x = q[0]
        q.pop(0)
        for i in d[x]:
            if visited[i] != 1:
                visited[i] = 1
                q.append(i)
        print(x)


def make_graph(e):
    d = {}
    for i in range(e):
        x, y = mi()
        if x not in d:
            d[x] = [y]
        else:
            d[x].append(y)
        if y not in d:
            d[y] = [x]
        else:
            d[y].append(x)
    return d


def gr2(n):
    d = defaultdict(list)
    for i in range(n):
        x, y = mi()
        d[x].append(y)
    return d


def connected_components(graph):
    seen = set()

    def dfs(v):
        vs = set([v])
        component = []
        while vs:
            v = vs.pop()
            seen.add(v)
            vs |= set(graph[v]) - seen
            component.append(v)
        return component

    ans = []
    for v in graph:
        if v not in seen:
            d = dfs(v)
            ans.append(d)
    return ans


def primeFactors(n):
    s = set()
    while n % 2 == 0:
        s.add(2)
        n = n // 2
    for i in range(3, int(sqrt(n)) + 1, 2):
        while n % i == 0:
            s.add(i)
            n = n // i
    if n > 2:
        s.add(n)
    return s


def find_all(a_str, sub):
    start = 0
    while True:
        start = a_str.find(sub, start)
        if start == -1:
            return
        yield start
        start += len(sub)


def SieveOfEratosthenes(n, isPrime):
    isPrime[0] = isPrime[1] = False
    for i in range(2, n):
        isPrime[i] = True
    p = 2
    while (p * p <= n):
        if (isPrime[p] == True):
            i = p * p
            while (i <= n):
                isPrime[i] = False
                i += p
        p += 1
    return isPrime


def dijkstra(edges, f, t):
    g = defaultdict(list)
    for l, r, c in edges:
        g[l].append((c, r))

    q, seen, mins = [(0, f, ())], set(), {f: 0}
    while q:
        (cost, v1, path) = heappop(q)
        if v1 not in seen:
            seen.add(v1)
            path = (v1, path)
            if v1 == t:
                return (cost, path)

            for c, v2 in g.get(v1, ()):
                if v2 in seen:
                    continue
                prev = mins.get(v2, None)
                next = cost + c
                if prev is None or next < prev:
                    mins[v2] = next
                    heappush(q, (next, v2, path))
    return float("inf")


def binsearch(a, l, r, x):
    while l <= r:
        mid = l + (r-1)//2
        if a[mid]:
            return mid
        elif a[mid] > x:
            l = mid-1
        else:
            r = mid+1
    return -1


def dfs(d, v):
    q = []
    q.insert(0, v)
    visited[v] = 1
    while len(q) != 0:
        x = q[0]
        q.pop(0)
        for i in d[x]:
            if visited[i] != 1:
                visited[i] = 1
                q.insert(0, i)
        print(x)


n, m = mi()

if n == 1 or m == 1:
    print(1)
else:
    print(int(ceil(n*m/2)))


Measured memory_bytes: 21332