//#pragma GCC optimize("Ofast")
//#pragma GCC target("avx")
//#undef LOCAL




#include <algorithm>

#include <array>

#include <bitset>

#include <cassert>

#include <complex>

#include <cstdio>

#include <cstring>

#include <iostream>

#include <map>

#include <numeric>

#include <queue>

#include <set>

#include <string>

#include <unordered_map>

#include <unordered_set>

#include <vector>

using namespace std;

using uint = unsigned int;
using ll = long long;
using ull = unsigned long long;
constexpr ll TEN(int n) { return (n == 0) ? 1 : 10 * TEN(n - 1); }
template <class T> using V = vector<T>;
template <class T> using VV = V<V<T>>;



#include <unistd.h>

struct Scanner {
    int fd = -1;
    char line[(1 << 15) + 1];
    size_t st = 0, ed = 0;
    void reread() {
        memmove(line, line + st, ed - st);
        ed -= st;
        st = 0;
        ed += ::read(fd, line + ed, (1 << 15) - ed);
        line[ed] = '\0';
    }
    bool succ() {
        while (true) {
            if (st == ed) {
                reread();
                if (st == ed) return false;
            }
            while (st != ed && isspace(line[st])) st++;
            if (st != ed) break;
        }
        if (ed - st <= 50) {
            bool sep = false;
            for (size_t i = st; i < ed; i++) {
                if (isspace(line[i])) {
                    sep = true;
                    break;
                }
            }
            if (!sep) reread();
        }
        return true;
    }
    template <class T, enable_if_t<is_same<T, string>::value, int> = 0>
    bool read_single(T& ref) {
        if (!succ()) return false;
        while (true) {
            size_t sz = 0;
            while (st + sz < ed && !isspace(line[st + sz])) sz++;
            ref.append(line + st, sz);
            st += sz;
            if (!sz || st != ed) break;
            reread();
        }
        return true;
    }
    template <class T, enable_if_t<is_integral<T>::value, int> = 0>
    bool read_single(T& ref) {
        if (!succ()) return false;
        bool neg = false;
        if (line[st] == '-') {
            neg = true;
            st++;
        }
        ref = T(0);
        while (isdigit(line[st])) {
            ref = 10 * ref + (line[st++] & 0xf);
        }
        if (neg) ref = -ref;
        return true;
    }
    template <class T> bool read_single(V<T>& ref) {
        for (auto& d : ref) {
            if (!read_single(d)) return false;
        }
        return true;
    }
    void read() {}
    template <class H, class... T> void read(H& h, T&... t) {
        bool f = read_single(h);
        assert(f);
        read(t...);
    }
    Scanner(FILE* fp) : fd(fileno(fp)) {}
};

struct Printer {
  public:
    template <bool F = false> void write() {}
    template <bool F = false, class H, class... T>
    void write(const H& h, const T&... t) {
        if (F) write_single(' ');
        write_single(h);
        write<true>(t...);
    }
    template <class... T> void writeln(const T&... t) {
        write(t...);
        write_single('\n');
    }

    Printer(FILE* _fp) : fp(_fp) {}
    ~Printer() { flush(); }

  private:
    static constexpr size_t SIZE = 1 << 15;
    FILE* fp;
    char line[SIZE], small[50];
    size_t pos = 0;
    void flush() {
        fwrite(line, 1, pos, fp);
        pos = 0;
    }
    void write_single(const char& val) {
        if (pos == SIZE) flush();
        line[pos++] = val;
    }
    template <class T, enable_if_t<is_integral<T>::value, int> = 0>
    void write_single(T val) {
        if (pos > (1 << 15) - 50) flush();
        if (val == 0) {
            write_single('0');
            return;
        }
        if (val < 0) {
            write_single('-');
            val = -val; // todo min
        }
        size_t len = 0;
        while (val) {
            small[len++] = char(0x30 | (val % 10));
            val /= 10;
        }
        for (size_t i = 0; i < len; i++) {
            line[pos + i] = small[len - 1 - i];
        }
        pos += len;
    }
    void write_single(const string& s) {
        for (char c : s) write_single(c);
    }
    void write_single(const char* s) {
        size_t len = strlen(s);
        for (size_t i = 0; i < len; i++) write_single(s[i]);
    }
    template <class T> void write_single(const V<T>& val) {
        auto n = val.size();
        for (size_t i = 0; i < n; i++) {
            if (i) write_single(' ');
            write_single(val[i]);
        }
    }
};

Scanner sc = Scanner(stdin);
Printer pr = Printer(stdout);

int main() {
    string s;
    sc.read(s);
          ;
    int n = int(s.size());

    V<int> v;
    ll ans = 0;
    {
        int oc = 0;
        int bk = 0;
        for (int i = 0; i < n; i++) {
            if (s[i] == '1') {
                oc++;
                v.push_back(i - bk);
                bk = i + 1;
            } else {
                continue;
            }
        }
        v.push_back(n - bk);

        if (oc % 2 == 1) {
            ans += (oc + 1) / 2;
            oc--;
        }
        oc /= 2;
        ans += ll(oc) * (oc + 1);
    }


               ;

    ll sm = 0;
    for (auto u: v) sm += u;

    if (sm == 0) {
        // no 0
        pr.writeln(ans);
        return 0;
    }

    V<int> nv;
    for (auto u: v) {
        nv.push_back(u);
        int k = int(nv.size());
        if (k >= 3 && nv[k - 2] == 0) {
            int nz = nv[k - 3] + nv[k - 1];
            nv.pop_back();
            nv.pop_back();
            nv.pop_back();
            nv.push_back(nz);
            ans += sm;
        }
    }
    v = nv;

               ;

    int k = int(v.size());
    ll pre_sm = 0;
    for (int i = 0; i < k - 1; i++) {
        pre_sm += v[i];
        ans += sm - (pre_sm + (1 - i % 2)) / 2;
    }

    pr.writeln(ans);

    return 0;
}


Measured memory_bytes: 4464