/**
 * Created at 21:38 on 2019-08-17
 */

import java.io.*;
import java.util.*;

public class Main {

  static FastScanner sc = new FastScanner();
  static Output out = new Output(System.out);

  static final int[] dx = {0, 1, 0, -1};
  static final int[] dy = {-1, 0, 1, 0};

  static final long MOD = (long) (1e9 + 7);
  static final long INF = Long.MAX_VALUE / 2;

  public static class Solver {
    public Solver() {

      String S = sc.next();

      out.println(f(S));

    }

    public long f(String S) {

      long ans = 0;
      int last = 0;
      for (int i=0; i<S.length(); i++) {
        if (last != 1) {
          ans++;
          last = 1;
        } else {
          if (S.charAt(i) == S.charAt(i-1)) {
            if (i == S.length()-1) {
              StringBuilder sb = new StringBuilder(S.substring(0, S.length()-2));
              return f(sb.reverse().toString())+1;
            } else {
              ans++;
              last = 2;
              i++;
            }
          } else {
            ans++;
            last = 1;
          }
        }
      }

      return ans;
    }
  }

  public static void main(String[] args) {
    new Solver();
    out.flush();
  }

  static class FastScanner {
    private final InputStream in = System.in;
    private final byte[] buffer = new byte[1024];
    private int ptr = 0;
    private int buflen = 0;

    private boolean hasNextByte() {
      if (ptr < buflen) {
        return true;
      } else {
        ptr = 0;
        try {
          buflen = in.read(buffer);
        } catch (IOException e) {
          e.printStackTrace();
        }
        if (buflen <= 0) {
          return false;
        }
      }
      return true;
    }

    private int readByte() {
      if (hasNextByte()) return buffer[ptr++];
      else return -1;
    }

    private static boolean isPrintableChar(int c) {
      return 33 <= c && c <= 126;
    }

    private void skipUnprintable() {
      while (hasNextByte() && !isPrintableChar(buffer[ptr])) ptr++;
    }

    public boolean hasNext() {
      skipUnprintable();
      return hasNextByte();
    }

    public String next() {
      if (!hasNext()) throw new NoSuchElementException();
      StringBuilder sb = new StringBuilder();
      int b = readByte();
      while (isPrintableChar(b)) {
        sb.appendCodePoint(b);
        b = readByte();
      }
      return sb.toString();
    }

    public long nextLong() {
      if (!hasNext()) throw new NoSuchElementException();
      long n = 0;
      boolean minus = false;
      int b = readByte();
      if (b == '-') {
        minus = true;
        b = readByte();
      }
      if (b < '0' || '9' < b) {
        throw new NumberFormatException();
      }
      while (true) {
        if ('0' <= b && b <= '9') {
          n *= 10;
          n += b - '0';
        } else if (b == -1 || !isPrintableChar(b)) {
          return minus ? -n : n;
        } else {
          throw new NumberFormatException();
        }
        b = readByte();
      }
    }

    public int nextInt() {
      return (int) nextLong();
    }

    public int[] nextIntArray(int N, boolean oneBased) {
      if (oneBased) {
        int[] array = new int[N + 1];
        for (int i = 1; i <= N; i++) {
          array[i] = sc.nextInt();
        }
        return array;
      } else {
        int[] array = new int[N];
        for (int i = 0; i < N; i++) {
          array[i] = sc.nextInt();
        }
        return array;
      }
    }

    public long[] nextLongArray(int N, boolean oneBased) {
      if (oneBased) {
        long[] array = new long[N + 1];
        for (int i = 1; i <= N; i++) {
          array[i] = sc.nextLong();
        }
        return array;
      } else {
        long[] array = new long[N];
        for (int i = 0; i < N; i++) {
          array[i] = sc.nextLong();
        }
        return array;
      }
    }
  }

  static class Output extends PrintWriter {

    public Output(PrintStream ps) {
      super(ps);
    }

    public void print(int[] a, String separator) {
      for (int i = 0; i < a.length; i++) {
        if (i == 0) print(a[i]);
        else print(separator + a[i]);
      }
      println();
    }

    public void print(long[] a, String separator) {
      for (int i = 0; i < a.length; i++) {
        if (i == 0) print(a[i]);
        else print(separator + a[i]);
      }
      println();
    }

    public void print(String[] a, String separator) {
      for (int i = 0; i < a.length; i++) {
        if (i == 0) print(a[i]);
        else print(separator + a[i]);
      }
      println();
    }

    public void print(ArrayList a, String separator) {
      for (int i = 0; i < a.size(); i++) {
        if (i == 0) print(a.get(i));
        else print(separator + a.get(i));
      }
      println();
    }
  }

}


Measured memory_bytes: 23892