/////////// <----------------------  Xorcestor_X ---------------------> ///////////
#include <ext/pb_ds/assoc_container.hpp>
#include <ext/pb_ds/tree_policy.hpp>
#include <bits/stdc++.h>
#include <sstream>
#include <algorithm>
#include <map>
#include <iterator>
#include <queue>
#include <utility>
#include <set>
#include <deque>
#include <string>

using namespace std;
#define endl "\n"
#define ll long long int
#define c(x) ll x;cin>>x
#define cc(x,y) ll x,y;cin>>x>>y
#define ccc(x,y,z) ll x,y,z; cin>>x>>y>>z
#define db long double
#define fast cin.tie(NULL); cout.tie(NULL); ios_base::sync_with_stdio(false)
#define inf 200000000000000
#define mod 1000000007
#define mod2 998244353
#define eps 1e-7
#define PI 3.1415926535897932385
#define pb push_back
#define bitc  __builtin_popcountll
#define mp make_pair
#define ff first
#define ss second
#define all(ar) ar.begin(), ar.end()
#define len(x) (ll)(x).size()
#define fr(i,a,b) for (ll i = (a), _b = (b); i <= _b; i++)
#define rep(i,n) for (ll i = 0, _n = (n); i < _n; i++)
#define repr(i,n) for (ll i = n - 1; i >= 0; i--)
#define frr(i,a,b) for (ll i = (a), _b = (b); i >= _b; i--)
#define foreach(it,ar) for (auto it = ar.begin(); it != ar.end(); it++)
#define fill(ar,val) memset(ar, val, sizeof(ar))
#define print(arr,n) cout<<" :: "<<#arr<<" :: "<<endl; rep(i,n) cout<<arr[i]<<" "; cout<<endl
#define print2(arr,n,m) cout<<" :: "<<#arr<<" :: "<<endl; rep(i,n){ rep(j,m) cout<<arr[i][j]<<" "; cout<<endl; }
#define dyn1(arr,n) ll* arr=new ll[n]; rep(i,n) arr[i]=0;
#define dyn2(arr,n,m) ll** arr=new ll*[(n)]; rep(i,n) arr[i]=new ll[m]; rep(i,n) rep(j,m) arr[i][j]=0
#define carr(arr,n) rep(i,n) cin>>arr[i]
#define carr2(arr,n,m) rep(i,n) rep(j,m) cin>>arr[i][j]
#define debug(a) cout<<" :: "<<#a<<" == "<<a<<endl
#define debug2(a,b) cout<<" :: "<<#a<<" == "<<a<<" :: "<<#b<<" == "<<b<<endl
#define watch(x) cerr << (#x) << " is " << (x) << endl
#define debugx(...) fprintf(stderr, __VA_ARGS__), fflush(stderr)
#define time__(d) for(long blockTime = 0; (blockTime == 0 ? (blockTime=clock()) != 0 : false); debugx("%s time : %.4fs", d, (double)(clock() - blockTime) / CLOCKS_PER_SEC))
typedef pair<ll,ll> pii;
typedef vector<pii> vii;

inline ll maxim(ll a,ll b) {if(a>b) return a; else return b;}
inline ll minim(ll a,ll b) {if(a<b) return a; else return b;}
inline bool equals(double a, double b){ return fabs(a - b) < 1e-9; }
ll gcd(ll a, ll b){ return b==0 ? a : gcd(b, a%b); }

ll sum(ll* arr,ll n)
{
  ll total=0;
  rep(o,n)
  {
    total+=arr[o];
  }
  return total;
}

ll Extended_gcd(ll a,ll b,ll& x,ll& y)
{
  if(a==0)
  {
    x=0;
    y=1;
    return b;
  }
  else
  {
    ll x1,y1;
    ll g=Extended_gcd(b%a,a,x1,y1);
    x=y1-(b/a)*x1;
    y=x1;
    return g;
  }
}

bool leap(ll y)
{
  if(y%400==0) return true;
  if((y%4==0)&&(y%100!=0)) return true;
  return false;
}

ll isprime(ll n)
{
  if(n==1) return false;
  if(n==2) return true;
  for(int i=2;i*i<=n;i++)
  {
    if(n%i==0) return false;
  }
  return true;
}


// bool prime[2000010];
// void SieveOfEratosthenes()
// {
//     memset(prime, true, sizeof(prime));
//     prime[1]=false;
//     for (int p=2; p*p<=2000001; p++)
//     {
//         if (prime[p] == true)
//         {
//             for (int i=p*p; i<=2000001; i += p)
//                 prime[i] = false;
//         }
//     }
// }



// vector<ll> prime_vec[1000010];
// void modified_SieveOfEratosthenes()
// {
//     //prime[1]=false;
//     for (int p=2; p*p<=1000001; p++)
//     {
//         if (prime_vec[p].size()==0)
//         {
//             for (int i=p*2; i<=1000001; i += p)
//                 prime_vec[i].pb(p);
//         }
//     }
// }

ll binpow(ll a, ll b)
{
    ll res = 1;
    while (b > 0)
    {
        if (b & 1) res = (res * a);
        a = (a * a);
        b >>= 1;
    }
    return res;
}

ll result[1000010];
ll tempo[1000010];
ll per[1000010];


void permutation_exp(ll n,ll x)
{
  fr(o,1,n)
  {
    result[o]=o;
  }

  while(x>0)
  {
    if(x&1)
    {
      fr(o,1,n)
      {
        tempo[o]=result[o];
      }

      fr(o,1,n)
      {
        result[o]=tempo[per[o]];
      }
    }

    fr(o,1,n)
    {
      tempo[o]=per[o];
    }

    fr(o,1,n)
    {
      per[o]=tempo[tempo[o]];
    }
    x>>=1;
  }
}


ll modpow(ll a, ll b,ll x)
{
    ll res = 1;
    while (b > 0)
    {
        if (b & 1) res = (res * a)%x;
        a = (a * a)%x;
        b >>= 1;
    }
    return res;
}

int modInverse(int a, int m)
{
    int m0 = m;
    int y = 0, x = 1;
    if (m == 1)
      return 0;
    while (a > 1)
    {
        // q is quotient
        int q = a / m;
        int t = m;
        // m is remainder now, process same as
        // Euclid's algo
        m = a % m, a = t;
        t = y;
        // Update y and x
        y = x - q * y;
        x = t;
    }
    // Make x positive
    if (x < 0)
       x += m0;
    return x;
}

// ll calc(ll idx)
// {
//   ll ret_val=-1;
//   ll x=arr[idx];
//   if(prime[x])
//   {
//     ret_val=maxim(ret_val,p[x]);
//     p[x]=idx;
//     return ret_val;
//   }
//   else
//   {
//     rep(u,prime_vec[x].size())
//     {
//       ret_val=maxim(ret_val,p[prime_vec[x][u]]);
//       p[prime_vec[x][u]]=idx;
//     }
//     return ret_val;
//   }
// }


// ll lpf[1000001] = {};
//
// void precompute()
// {
//   fr(i,2,1000000)
//   {
//     if(!lpf[i])
//     {
//       for(ll j=i;j<=1000000;j+=i)
//       {
//         if(!lpf[j])
//         lpf[j]=i;
//       }
//     }
//   }
// }
//


vector<ll> adj[1000010];

// ll degree[1000010];
//
// void adj_former(ll n)
// {
//   rep(o,n-1)
//   {
//     cc(a,b);
//     adj[a].pb(b);
//     adj[b].pb(a);
//     degree[a]++;
//     degree[b]++;
//   }
// }



ll visited[1000010]={0};
void dfs(ll x)
{
  visited[x]=1;
  rep(o,adj[x].size())
  {
    if(!visited[adj[x][o]])
    {
      dfs(adj[x][o]);
    }
  }
}

ll f(ll x)
{
  return x;
}

ll ternary_search(ll l, ll r)
{              //set the error limit here
    while (r - l > 10)
    {
        ll m1 = l + (r - l) / 3;
        ll m2 = r - (r - l) / 3;
        ll f1 = f(m1);      //evaluates the function at m1
        ll f2 = f(m2);      //evaluates the function at m2
        if (f1 > f2)
            l = m1;
        else
            r = m2;
    }
    ll mino=f(l);
    fr(o,l,r)
    {
      mino=minim(mino,f(o));
    }
    return mino;
}

ll func(ll x)
{
  return (x*(x+1))/2;
}

ll brr[1000010];

ll bs(ll low,ll high,ll target)
{
  while(low+3<high)
  {
    ll mid=(low+high)/2;
    //increasing function with inclusion
    if(brr[mid]<=target)
    {
      low=mid; //included
    }
    else
    {
      high=mid-1; //not included
    }
  }

  frr(o,high,low)
  {
    if(brr[o]<=target) return o;
  }
  return -1;//to check for bugs
}

map<ll,ll> mapping;
ll mat[2010][2010]={0};
ll mat_sum[2010][2010]={0};
ll mat_h[2010][2010]={0};
ll mat_v[2010][2010]={0};

ll arr[10000010]={0};
vector<ll> cont;

bool comp(ll a,ll b)
{
  return a>b;
}


void take_in(ll n,ll m)
{
  rep(o,n)
  {
    string s;
    cin>>s;
    rep(p,m)
    {
      mat[o+1][p+1]=s[p]-'0';
    }
  }
}


void twoD_partial_sum(ll n,ll m)
{
  rep(o,n+1)
  {
    rep(p,m+1)
    {
      mat_sum[o][p]=mat[o][p];
    }
  }

  fr(o,1,n)
  {
    fr(p,1,m)
    {
      mat_sum[o][p]+=mat_sum[o-1][p];
      mat_sum[o][p]+=mat_sum[o][p-1];
      mat_sum[o][p]-=mat_sum[o-1][p-1];
    }
  }
}



void twoD_partial_sum_v(ll n,ll m)
{
  fr(o,1,n)
  {
    fr(p,1,m)
    {
      mat_v[o][p]+=mat_v[o-1][p];
      mat_v[o][p]+=mat_v[o][p-1];
      mat_v[o][p]-=mat_v[o-1][p-1];
    }
  }
}


void twoD_partial_sum_h(ll n,ll m)
{
  fr(o,1,n)
  {
    fr(p,1,m)
    {
      mat_h[o][p]+=mat_h[o-1][p];
      mat_h[o][p]+=mat_h[o][p-1];
      mat_h[o][p]-=mat_h[o-1][p-1];
    }
  }
}


int main()
{
  fast;

  #ifndef ONLINE_JUDGE
  // for getting input from input.txt
  freopen("input.txt", "r", stdin);
  // for writing output to output.txt
  freopen("output.txt", "w", stdout);
	#endif

  cout<<setprecision(10)<<fixed;
  cc(n,m);
  c(q);
  take_in(n,m);

  //
  // print2(mat,n+1,m+1);

  twoD_partial_sum(n,m);

  // print2(mat_sum,n+1,m+1);

  fr(o,1,n)
  {
    fr(p,2,m)
    {
      if(mat[o][p]==1&&mat[o][p-1]==1)
      {
        mat_h[o][p]=1;
      }
    }
  }

  //
  // print2(mat_h,n+1,m+1);

  fr(o,1,m)
  {
    fr(p,2,n)
    {
      if(mat[p][o]==1&&mat[p-1][o]==1)
      {
        mat_v[p][o]=1;
      }
    }
  }

  // print2(mat_v,n+1,m+1);

  twoD_partial_sum_h(n,m);
  twoD_partial_sum_v(n,m);


  // print2(mat_h,n+1,m+1);
  // print2(mat_v,n+1,m+1);

  while(q--)
  {
    cc(x1,y1);
    cc(x2,y2);


    ll freq=0;
    freq+=mat_sum[x2][y2];
    freq+=mat_sum[x1-1][y1-1];
    freq-=mat_sum[x1-1][y2];
    freq-=mat_sum[x2][y1-1];


    ll freq_h=0;

    ll y1_=y1+1;
    if(y1_<=y2)
    {
      freq_h+=mat_h[x2][y2];
      freq_h+=mat_h[x1-1][y1_-1];
      freq_h-=mat_h[x1-1][y2];
      freq_h-=mat_h[x2][y1_-1];
    }

    ll freq_v=0;

    ll x1_=x1+1;
    if(x1_<=x2)
    {
      freq_v+=mat_v[x2][y2];
      freq_v+=mat_v[x1_-1][y1-1];
      freq_v-=mat_v[x1_-1][y2];
      freq_v-=mat_v[x2][y1-1];
    }

    // debug(freq);
    // debug(freq_h);
    // debug(freq_v);

    cout<<freq-freq_h-freq_v<<endl;
  }


  return 0;
}


Measured memory_bytes: 152704