using System;
using System.Collections;
using System.Collections.Generic;
using System.Linq;

namespace ForATCODER
{
    public class Program
    {
        ///template
        ///
        /// String[] s = Console.ReadLine().Split(' ');
        ///   long[] nk =  s2larray(Console.ReadLine().Split(' '));
        ///   

        public static void Main(string[] args)
        {
            long[] hw = s2larray(Console.ReadLine().Split(' '));
           if (hw[1] == 1 || hw[0] == 1) { RESULT(1);return; };
            long m = hw[0] * hw[1];
            if (m % 2 == 0) RESULT(m / 2); else RESULT((long)(m/2)+1);
        }
        public static decimal Sqrt(decimal x)
        {
            decimal sqrt_x = (decimal)Math.Sqrt((long)x);
            for (int i = 0; i < 10; ++i)
                sqrt_x = 0.5m * (sqrt_x + x / sqrt_x);
            return sqrt_x;
        }
        static   long summ(long s)
        {
            if (s == 1) return 1;
            return s + summ(s-1);
        }
        public static bool checka(int[] a, int m)
        {
            int back = 1;
            for (int i = 0; i < a.Length; i++)
            {
                if (a[i] >= 1 && a[i] <= m)
                {
                    if (a[i] >= back)
                    {
                        back = a[i];
                    }
                    else
                    {
                        return false;
                    }
                }
                else
                {
                    return false;
                }
            }
            return true;
        }
        public static ulong pow(int a, int b)
        {
            ulong res = 1;
            for (int i = 0; i < b; i++)
            {
                res *= (ulong)a;
            }
            return res;
        }
        static int s2i(String s)
        {
            return Convert.ToInt32(s);
        }
        static long s2l(String s)
        {
            return Convert.ToInt64(s);
        }
        static void RESULT(double res)
        {
            Console.WriteLine(res);
        }
        static void RESULT(long res)
        {
            Console.WriteLine(res);
        }
        static void RESULT(ulong res)
        {
            Console.WriteLine(res);
        }
        static void RESULT(int res)
        {
            Console.WriteLine(res);
        }
        static void RESULT(String res)
        {
            Console.WriteLine(res);
        }
        static String[] ReadLineAll(int count)
        {
            String[] res = new String[count];
            for (int i = 0; i < count; i++)
            {
                res[i] = Console.ReadLine();
            }
            return res;
        }

        static int[] s2iarray(String[] src)
        {
            int len = src.Length;
            int[] res = new int[len];
            for (int i = 0; i < len; i++)
            {
                res[i] = Convert.ToInt32(src[i]);
            }
            return res;
        }
        static long[] s2larray(String[] src)
        {
            int len = src.Length;
            long[] res = new long[len];
            for (int i = 0; i < len; i++)
            {
                res[i] = Convert.ToInt64(src[i]);
            }
            return res;
        }
        static ulong[] s2larray2(String[] src)
        {
            int len = src.Length;
            ulong[] res = new ulong[len];
            for (int i = 0; i < len; i++)
            {
                res[i] = Convert.ToUInt64(src[i]);
            }
            return res;
        }

        static long C(int n, int r)
        {
            if (n <= 1) return 0;
            if (r > n - r) r = n - r; // because C(n, r) == C(n, n - r)
            long ans = 1;
            int i;

            for (i = 1; i <= r; i++)
            {
                ans *= n - r + i;
                ans /= i;
            }

            return ans;
        }
        static long C(long n, long r)
        {
            if (n <= 1) return 0;
            if (r > n - r) r = n - r; // because C(n, r) == C(n, n - r)
            long ans = 1;
            int i;

            for (i = 1; i <= r; i++)
            {
                ans *= n - r + i;
                ans /= i;
            }

            return ans;
        }
        static ulong C(ulong n, ulong r)
        {
            if (n <= 1) return 0;
            if (r > n - r) r = n - r; // because C(n, r) == C(n, n - r)
            ulong ans = 1;
            ulong i;

            for (i = 1; i <= r; i++)
            {
                ans *= n - r + i;
                ans /= i;
            }

            return ans;
        }
    }

}


Measured memory_bytes: 11220