import java.io.*;
import java.util.*;

public class Main {
  private static long solve(long h, long w) {
    if (h == 1 || w == 1) {
      return 1;
    }
    long area = h * w;
    return (area + 1) / 2;
  }
  private static void execute(ContestReader reader, PrintWriter out) {
    long h = reader.nextLong();
    long w = reader.nextLong();
    out.println(solve(h, w));
  }
  
  public static void main(String[] args) {
    ContestReader reader = new ContestReader(System.in);
    PrintWriter out = new PrintWriter(System.out);
    execute(reader, out);
    out.flush();
  }
}

class ContestReader {
  private static final int BUFFER_SIZE = 1024;
  
  private final InputStream stream;
  private final byte[] buffer;
  private int pointer;
  private int bufferLength;
  
  ContestReader(InputStream stream) {
    this.stream = stream;
    this.buffer = new byte[BUFFER_SIZE];
    this.pointer = 0;
    this.bufferLength = 0;
  }
  
  private boolean hasNextByte() {
    if (pointer < bufferLength) {
      return true;
    }
    
    pointer = 0;
    try {
      bufferLength = stream.read(buffer);
    } catch (IOException e) {
      throw new RuntimeException(e);
    }
    return bufferLength > 0;
  }
  
  private int readByte() {
    if (hasNextByte()) {
      return buffer[pointer++];
    } else {
      return -1;
    }
  }
  
  private static boolean isPrintableChar(int c) {
    return 33 <= c && c <= 126;
  }
  
  public boolean hasNext() {
    while (hasNextByte() && !isPrintableChar(buffer[pointer])) {
      pointer++;
    }
    return hasNextByte();
  }
  
  public String next() {
    if (!hasNext()) {
      throw new NoSuchElementException();
    }
    StringBuilder sb = new StringBuilder();
    while(true) {
      int b = readByte();
      if (!isPrintableChar(b)) {
        break;
      }
      sb.appendCodePoint(b);
    }
    return sb.toString();
  }
  
  public char nextChar() {
    return next().charAt(0);
  }
  
  public int nextInt() {
    if (!hasNext()) {
      throw new NoSuchElementException();
    }
    
    int n = 0;
    boolean minus = false;
    
    {
      int b = readByte();
      if (b == '-') {
        minus = true;
      } else if ('0' <= b && b <= '9') {
        n = b - '0';
      } else {
        throw new NumberFormatException();
      }
    }
    
    while(true){
      int b = readByte();
      if ('0' <= b && b <= '9') {
        n *= 10;
        n += b - '0';
      } else if (b == -1 || !isPrintableChar(b)) {
        return minus ? -n : n;
      } else {
        throw new NumberFormatException();
      }
    }
  }
  
  public long nextLong() {
    if (!hasNext()) {
      throw new NoSuchElementException();
    }
    
    long n = 0;
    boolean minus = false;
    
    {
      int b = readByte();
      if (b == '-') {
        minus = true;
      } else if ('0' <= b && b <= '9') {
        n = b - '0';
      } else {
        throw new NumberFormatException();
      }
    }
    
    while(true){
      int b = readByte();
      if ('0' <= b && b <= '9') {
        n *= 10;
        n += b - '0';
      } else if (b == -1 || !isPrintableChar(b)) {
        return minus ? -n : n;
      } else {
        throw new NumberFormatException();
      }
    }
  }
  
  public double nextDouble() {
    return Double.parseDouble(next());
  }
  
  public String[] next(int n) {
    String[] array = new String[n];
    for (int i = 0; i < n; i++) {
      array[i] = next();
    }
    return array;
  }
  
  public char[] nextChar(int n) {
    char[] array = new char[n];
    for (int i = 0; i < n; i++) {
      array[i] = nextChar();
    }
    return array;
  }
  
  public int[] nextInt(int n) {
    int[] array = new int[n];
    for (int i = 0; i < n; i++) {
      array[i] = nextInt();
    }
    return array;
  }
  
  public long[] nextLong(int n) {
    long[] array = new long[n];
    for (int i = 0; i < n; i++) {
      array[i] = nextLong();
    }
    return array;
  }
  
  public double[] nextDouble(int n) {
    double[] array = new double[n];
    for (int i = 0; i < n; i++) {
      array[i] = nextDouble();
    }
    return array;
  }
  
  public char[] nextCharArray() {
    return next().toCharArray();
  }
  
  public int[][] nextInt(int n, int m) {
    int[][] matrix = new int[n][m];
    for (int i = 0; i < n; i++) {
      for (int j = 0; j < m; j++) {
        matrix[i][j] = nextInt();
      }
    }
    return matrix;
  }
  
  public char[][] nextChar(int n, int m) {
    char[][] matrix = new char[n][m];
    for (int i = 0; i < n; i++) {
      for (int j = 0; j < m; j++) {
        matrix[i][j] = nextChar();
      }
    }
    return matrix;
  }
  
  public long[][] nextLong(int n, int m) {
    long[][] matrix = new long[n][m];
    for (int i = 0; i < n; i++) {
      for (int j = 0; j < m; j++) {
        matrix[i][j] = nextLong();
      }
    }
    return matrix;
  }
  
  public double[][] nextDouble(int n, int m) {
    double[][] matrix = new double[n][m];
    for (int i = 0; i < n; i++) {
      for (int j = 0; j < m; j++) {
        matrix[i][j] = nextDouble();
      }
    }
    return matrix;
  }
  
  public char[][] nextCharArray(int n) {
    char[][] matrix = new char[n][];
    for (int i = 0; i < n; i++) {
      matrix[i] = next().toCharArray();
    }
    return matrix;
  }
}


Measured memory_bytes: 22100