#include <bits/stdc++.h>
using namespace std;

#define ms(s, n) memset(s, n, sizeof(s))
#define FOR(i, a, b) for (int i = (a); i < (b); i++)
#define FORd(i, a, b) for (int i = (a) - 1; i >= (b); i--)
#define FORall(it, a) for (__typeof((a).begin()) it = (a).begin(); it != (a).end(); it++)
#define sz(a) int((a).size())
#define present(t, x) (t.find(x) != t.end())
#define all(a) (a).begin(), (a).end()
#define uni(a) (a).erase(unique(all(a)), (a).end())
#define pb push_back
#define pf push_front
#define mp make_pair
#define fi first
#define se second
#define prec(n) fixed<<setprecision(n)
#define bit(n, i) (((n) >> (i)) & 1)
#define bitcount(n) __builtin_popcountll(n)
typedef long long ll;
typedef unsigned long long ull;
typedef long double ld;
typedef pair<int, int> pi;
typedef vector<int> vi;
typedef vector<pi> vii;
const int MOD = (int) 1e9 + 7;
const int INF = (int) 1e9;
const ll LINF = (ll) 1e18;
const ld PI = acos((ld) -1);
const ld EPS = 1e-9;
inline ll gcd(ll a, ll b) {ll r; while (b) {r = a % b; a = b; b = r;} return a;}
inline ll lcm(ll a, ll b) {return a / gcd(a, b) * b;}
inline ll fpow(ll n, ll k, int p = MOD) {ll r = 1; for (; k; k >>= 1) {if (k & 1) r = r * n % p; n = n * n % p;} return r;}
template<class T> inline int chkmin(T& a, const T& val) {return val < a ? a = val, 1 : 0;}
template<class T> inline int chkmax(T& a, const T& val) {return a < val ? a = val, 1 : 0;}
inline ll isqrt(ll k) {ll r = sqrt(k) + 1; while (r * r > k) r--; return r;}
inline ll icbrt(ll k) {ll r = cbrt(k) + 1; while (r * r * r > k) r--; return r;}
inline void addmod(int& a, int val, int p = MOD) {if ((a = (a + val)) >= p) a -= p;}
inline void submod(int& a, int val, int p = MOD) {if ((a = (a - val)) < 0) a += p;}
inline int mult(int a, int b, int p = MOD) {return (ll) a * b % p;}
inline int inv(int a, int p = MOD) {return fpow(a, p - 2, p);}
inline int sign(ld x) {return x < -EPS ? -1 : x > +EPS;}
inline int sign(ld x, ld y) {return sign(x - y);}
#define db(x) cerr << #x << " = " << (x) << ", ";
#define endln cerr << "\n";
#define chkpt cerr << "-----\n";

const int maxn = 2e3 + 5;
int n, m, q;
int a[maxn][maxn];
int e[maxn][maxn];
int f[maxn][maxn];
int suma[maxn][maxn];
int sume[maxn][maxn];
int rowe[maxn][maxn];
int cole[maxn][maxn];

int func(int sum[maxn][maxn], int x, int y, int z, int t) {
    if (x > z || y > t) return 0;
    return sum[z][t] - sum[z][y - 1] - sum[x - 1][t] + sum[x - 1][y - 1];
}

void solve() {
    cin >> n >> m >> q;
    FOR(i, 1, n + 1) {
        string s; cin >> s;
        FOR(j, 1, m + 1) a[i][j] = s[j - 1] == '1';
    }
    FOR(i, 1, n + 1) FOR(j, 1, m + 1) suma[i][j] = suma[i][j - 1] + suma[i - 1][j] - suma[i - 1][j - 1] + a[i][j];
    FOR(i, 1, n + 1) FOR(j, 1, m + 1) {
        if (a[i][j] && a[i + 1][j]) {
            e[i][j]++;
        }
        if (a[i][j] && a[i][j + 1]) {
            f[i][j]++;
        }
        sume[i][j] += sume[i][j - 1] + sume[i - 1][j] - sume[i - 1][j - 1] + e[i][j] + f[i][j];
    }
    FOR(i, 1, n + 1) {
        FOR(j, 1, m + 1) {
            rowe[i][j] = rowe[i][j - 1] + e[i][j];
            cole[i][j] = cole[i - 1][j] + f[i][j];
        }
    }
    while (q--) {
        int x[2], y[2];
        FOR(i, 0, 2) cin >> x[i] >> y[i];
        int ans = func(suma, x[0], y[0], x[1], y[1]) - func(sume, x[0], y[0], x[1], y[1]);
        ans += rowe[x[1]][y[1]] - rowe[x[1]][y[0] - 1];
        ans += cole[x[1]][y[1]] - cole[x[0] - 1][y[1]];
        cout << ans << "\n";
    }
}

int main() {
    int JUDGE_ONLINE = 1;
    if (fopen("in.txt", "r")) {
        JUDGE_ONLINE = 0;
        assert(freopen("in.txt", "r", stdin));
        //assert(freopen("out.txt", "w", stdout));
    }
    else {
        ios_base::sync_with_stdio(0), cin.tie(0);
    }
    solve();
    if (!JUDGE_ONLINE) {
        //cout << "\nTime elapsed: " << 1000 * clock() / CLOCKS_PER_SEC << "ms\n";
    }
    return 0;
}

Measured memory_bytes: 111488