import java.util.*;

import java.io.*;
import java.math.*;
public class Main {
	private static class InputReader {
		private InputStream stream;
		private byte[] buf = new byte[1024];
		private int curChar;
		private int numChars;
		private SpaceCharFilter filter;
		
		public InputReader(InputStream stream) {
			this.stream = stream;
		}
		
		public int read() {
			if (numChars == -1) {
				throw new InputMismatchException();
			}
			if (curChar >= numChars) {
				curChar = 0;
				try {
					numChars = stream.read(buf);
				} catch (IOException e) {
					throw new InputMismatchException();
				}
				if (numChars <= 0) {
					return -1;
				}
			}
			return buf[curChar++];
		}
		
		public int readInt() {
			int c = read();
			while (isSpaceChar(c)) {
				c = read();
			}
			int sgn = 1;
			if (c == '-') {
				sgn = -1;
				c = read();
			}
			int res = 0;
			do {
				if (c < '0' || c > '9') {
					throw new InputMismatchException();
				}
				res *= 10;
				res += c - '0';
				c = read();
			} while (!isSpaceChar(c));
			return res * sgn;
		}
		
		public String readString() {
			int c = read();
			while (isSpaceChar(c)) {
				c = read();
			}
			StringBuilder res = new StringBuilder();
			do {
				res.appendCodePoint(c);
				c = read();
			} while (!isSpaceChar(c));
			return res.toString();
		}
		
		public double readDouble() {
			int c = read();
			while (isSpaceChar(c)) {
				c = read();
			}
			int sgn = 1;
			if (c == '-') {
				sgn = -1;
				c = read();
			}
			double res = 0;
			while (!isSpaceChar(c) && c != '.') {
				if (c == 'e' || c == 'E') {
					return res * Math.pow(10, readInt());
				}
				if (c < '0' || c > '9') {
					throw new InputMismatchException();
				}
				res *= 10;
				res += c - '0';
				c = read();
			}
			if (c == '.') {
				c = read();
				double m = 1;
				while (!isSpaceChar(c)) {
					if (c == 'e' || c == 'E') {
						return res * Math.pow(10, readInt());
					}
					if (c < '0' || c > '9') {
						throw new InputMismatchException();
					}
					m /= 10;
					res += (c - '0') * m;
					c = read();
				}
			}
			return res * sgn;
		}
		
		public long readLong() {
			int c = read();
			while (isSpaceChar(c)) {
				c = read();
			}
			int sgn = 1;
			if (c == '-') {
				sgn = -1;
				c = read();
			}
			long res = 0;
			do {
				if (c < '0' || c > '9') {
					throw new InputMismatchException();
				}
				res *= 10;
				res += c - '0';
				c = read();
			} while (!isSpaceChar(c));
			return res * sgn;
		}
		
		public boolean isSpaceChar(int c) {
			if (filter != null) {
				return filter.isSpaceChar(c);
			}
			return c == ' ' || c == '\n' || c == '\r' || c == '\t' || c == -1;
		}
		
		public String next() {
			return readString();
		}
		
		public interface SpaceCharFilter {
			public boolean isSpaceChar(int ch);
		}
	}
	
	private static class OutputWriter {
		private final PrintWriter writer;
		
		public OutputWriter(OutputStream outputStream) {
			writer = new PrintWriter(new BufferedWriter(new OutputStreamWriter(outputStream)));
		}
		
		public OutputWriter(Writer writer) {
			this.writer = new PrintWriter(writer);
		}
		
		public void print(Object... objects) {
			for (int i = 0; i < objects.length; i++) {
				if (i != 0) {
					writer.print(' ');
				}
				writer.print(objects[i]);
			}
			writer.flush();
		}
		
		public void printLine(Object... objects) {
			print(objects);
			writer.println();
			writer.flush();
		}
		
		public void close() {
			writer.close();
		}
		
		public void flush() {
			writer.flush();
		}
	}
	
	

	private static double round(double value, int places) {
	    if (places < 0) throw new IllegalArgumentException();
	 
	    BigDecimal bd = new BigDecimal(Double.toString(value));
	    bd = bd.setScale(places, RoundingMode.HALF_UP);
	    return bd.doubleValue();
	}

	          
	   

	public static void main(String args[])
	{
		 InputReader in = new InputReader(System.in);
	     OutputWriter out = new OutputWriter(System.out);
	    String s=in.readString();
	    char ch[]=s.toCharArray();
	    char ch1[]=s.toCharArray();
	    int cl=0;int cr=0;
	    for(int i=1;i<s.length();i++)
	    {
	    	if(ch[i]==ch[i-1])
	    	{
	    		if(ch[i]=='0')
	    			ch[i]='1';
	    		else
	    			ch[i]='0';
	    		cl++;
	    	}
	    }
	    for(int i=s.length()-2;i>=0;i--)
	    {
	    	if(ch1[i]==ch1[i+1])
	    	{
	    		if(ch1[i]=='0')
	    			ch1[i]='1';
	    		else
	    			ch1[i]='0';
	    		cr++;
	    	}
	    }
	    int n=0;
	    if(cl<cr)
	    	n=cl;
	    else
	    	n=cr;

	    out.printLine(n);
	     
	}
	
		
	}



Measured memory_bytes: 23380