#include <bits/stdc++.h>
#define ll long long
#define ull unsigned long long
#define FOR(i,a,b) for (int i=(a);i<(b);++i)
#define REP(a,b) for(int a=0;a<(b);++a)
#define REP1(i,n) for(int i=1;i<=(n);++i)
#define debug(x) cerr<<#x<<": "<<x<<'\n'
#define all(x) (x).begin(),(x).end()
#define YES() printf("YES\n")
#define NO() printf("NO\n")
#define isYES(x) printf("%s\n",(x) ? "YES" : "NO")
#define Yes() printf("Yes\n")
#define No() printf("No\n")
#define isYes(x) printf("%s\n",(x) ? "Yes" : "No")
#define SZ(x) ((int)(x).size())
#define pb push_back
#define mp make_pair
#define INF (1<<29)
#define Sp(p) cout<<setprecision(25)<< fixed<<p<<endl
#define vi vector<int>
#define vl vector<ll>
#define vii vector< vector<int> >
#define vll vector< vector<ll> >
#define vs vector<string>
#define pii pair<int,int>
#define pis pair<int,string>
#define psi pair<string,int>
#define pll pair<ll,ll>
#define X first
#define Y second
using namespace std;
typedef pair<int, int> P;
typedef pair<ll, ll> LP;
typedef pair<int, P> PP;
typedef pair<ll, LP> LPP;

int dy[]={0, 0, 1, -1, 0};
int dx[]={1, -1, 0, 0, 0};

template<class T=int>
T in(){T x;cin>>x;return (x);}
template<class T>
void print(T& x){cout<<x<<'\n';}

const int MOD =(int)1e9+7;
const int MAX =510000;
ll fac[MAX],finv[MAX],inv[MAX];
void COMint(){
    fac[0]=fac[1]=1;
    finv[0]=finv[1]=1;
    inv[1]=1;
    for(int i=2;i<MAX;i++){
        fac[i]=fac[i-1]*i%MOD;
        inv[i]=MOD-inv[MOD%i]*(MOD/i)%MOD;
        finv[i]=finv[i-1]*inv[i]%MOD;
    }
}
ll COM(int n,int k){
    if(n<k) return 0;
    if(n<0||k<0)return 0;
    return fac[n]*(finv[k]*finv[n-k]%MOD)%MOD;
}
ll gcd(ll a,ll b){
    if(b==0)return a;
    if(a>b){
        swap(a,b);
    }
    return gcd(a,b%a);
}
ll lcm(ll a,ll b){
    ll g;g=gcd(a,b);
    return a*b/g;
}
bool compare_by_b(pair<int, int> a, pair<int, int> b) {
    if(a.second != b.second){
        return a.second < b.second;
    }else{
        return a.first < b.first;
    }
}

bool compare_by_a(pair<int, int> a, pair<int, int> b) {
    if(a.first != b.first){
        return a.first < b.first;
    }else{
        return a.second < b.second;
    }
}
template<class T> inline bool chmin(T& a, T b) {
    if (a > b) {
        a = b;
        return true;
    }
    return false;
}
template<class T> inline bool chmax(T& a, T b) {
    if (a < b) {
        a = b;
        return true;
    }
    return false;
}

ll RS(ll N,ll P,ll M){
    if(P==0){
        return 1;
    }else{
        if(P%2==0){
            ll t=RS(N,P/2,M);
            return t*t%M;
        }else{
            return N*RS(N,P-1,M)%M;
        }
    }
}

struct UnionFind{
    vi d;
    UnionFind(int n):d(n,-1){};
    int deb(int x){
        return d[x];
    }
    int root(int x){
        if(d[x]<0)return x;
        return d[x]=root(d[x]);
    }
    int unite(int x,int y){
        x=root(x);y=root(y);
        if(x==y)return false;
        if(d[x]>d[y])swap(x,y);
        d[x]+=d[y];
        d[y]=x;
        return true;
    }
    bool same(int x,int y){return root(x)==root(y);}
    int size(int x){return -d[root(x)];}
};

struct mint {
  ll x; // typedef long long ll;
  mint(ll x=0):x((x%MOD+MOD)%MOD){}
  mint operator-() const { return mint(-x);}
  mint& operator+=(const mint a) {
    if ((x += a.x) >= MOD) x -= MOD;
    return *this;
  }
  mint& operator-=(const mint a) {
    if ((x += MOD-a.x) >= MOD) x -= MOD;
    return *this;
  }
  mint& operator*=(const mint a) {
    (x *= a.x) %= MOD;
    return *this;
  }
  mint operator+(const mint a) const {
    mint res(*this);
    return res+=a;
  }
  mint operator-(const mint a) const {
    mint res(*this);
    return res-=a;
  }
  mint operator*(const mint a) const {
    mint res(*this);
    return res*=a;
  }
  mint pow(ll t) const {
    if (!t) return 1;
    mint a = pow(t>>1);
    a *= a;
    if (t&1) a *= *this;
    return a;
  }  
  // for prime mod
  mint inv() const {
    return pow(MOD-2);
  }
  mint& operator/=(const mint a) {
    return (*this) *= a.inv();
  }
  mint operator/(const mint a) const {
    mint res(*this);
    return res/=a;
  }
};
ll daichi(ll a,ll b,ll n){
    return a*n+b*to_string(n).size();
}
int main() {
    ios::sync_with_stdio(false);
    cin.tie(0);
    ll h,w;
    cin>>h>>w;
    ll ans;
    ans=(h*w+1)/2;
    if(h==1||w==1){
        ans=1;
    }
    cout<<ans<<endl;
    return 0;
}

Measured memory_bytes: 256