#include<iostream>
#include<string>
#include<algorithm>
#include<vector>
#include<queue>
#include<map>
#include<math.h>
#include<iomanip>
#include<set>
#include<numeric>
#include<cstring>
#include<cstdio>
#include<functional>
#include<bitset>
#include<limits.h>
#include<cassert>
#include<iterator>
#include<complex>
#include<stack>
#include<unordered_map>
#include<unordered_set>
#include<time.h>
#include<random>
#include<array>
using namespace std;
using ll = long long;
#define rep(i, a, b) for(int i = a; i < b; i++)
#define rrep(i, a, b) for(int i = b - 1; i >= a; i--)
#define ALL(a) a.begin(), a.end()
using pii = pair<int,int>;
using piii = pair<pii,int>;
using pll = pair<long long, long long>;
using plll = pair<pll, long long>;
// #pragma GCC optimize("Ofast")
#define pcnt __builtin_popcount
#define buli(x) __builtin_popcountll(x)
#define pb push_back
#define mp make_pair
#define UNIQUE(v) v.erase( unique(v.begin(), v.end()), v.end() );
#define isSquare(x) (sqrt(x)*sqrt(x) == x)
template<class T>bool chmax(T &a, const T &b) {if(a<b){a = b; return 1;} return 0; };
template<class T>bool chmin(T &a, const T &b) {if(a>b){a = b; return 1;} return 0; };
inline void in(void){return;}
template <typename First, typename... Rest> void in(First& first, Rest&... rest){cin >> first;in(rest...);return;}
inline void out(void){cout << "\n";return;}
template <typename First, typename... Rest> void out(First first, Rest... rest){cout << first << " ";out(rest...);return;}
const double EPS = 1e-9;
const int mod = 1e9 + 7;
const int INF = 1e9;
const long long INFLL = 1e18;
void iosetup() {
    cin.tie(nullptr);ios::sync_with_stdio(false);
    cout << fixed << setprecision(10);
    cerr << fixed << setprecision(10);
}
template< typename T1, typename T2 >
ostream &operator<<(ostream &os, const pair< T1, T2 >& p) {
    os << p.first << " " << p.second;
    return os;
}
template< typename T1, typename T2 >
istream &operator>>(istream &is, pair< T1, T2 > &p) {
    is >> p.first >> p.second;
    return is;
}
template< typename T >
ostream &operator<<(ostream &os, const vector< T > &v) {
    for(int i = 0; i < (int) v.size(); i++) {
        os << v[i] << (i + 1 != v.size() ? " " : "");
    }
    return os;
}
template< typename T >
istream &operator>>(istream &is, vector< T > &v) {
    for(T &in : v) is >> in;
    return is;
}
template<class S, class T> pair<S,T> operator+(const pair<S,T> &s, const pair<S, T>& t){return pair<S,T>(s.first+t.first, s.second+t.second);}
template<class S, class T> pair<S,T> operator-(const pair<S,T> &s, const pair<S, T>& t){return pair<S,T>(s.first-t.first, s.second-t.second);}
template<class S, class T> pair<S,T> operator*(const pair<S,T> &s, const S& t){return pair<S,T>(s.first*t, s.second*t);}
template <typename T> void Exit(T first){cout << first << endl;exit(0); };
template< int mod > struct ModInt {
    unsigned x; ModInt() : x(0) {}
    ModInt(int64_t y) : x(y >= 0 ? y % mod : (mod - (-y) % mod) % mod) {}
    ModInt &operator+=(const ModInt &p) {if((x += p.x) >= mod) x -= mod;return *this;}
    ModInt &operator-=(const ModInt &p) {if((x += mod - p.x) >= mod) x -= mod;return *this;}
    ModInt &operator*=(const ModInt &p) {x = (int) (1LL * x * p.x % mod);return *this;}
    ModInt &operator/=(const ModInt &p) {*this *= p.inverse();return *this;}
    ModInt operator-() const { return ModInt(-x); }
    ModInt operator+(const ModInt &p) const { return ModInt(*this) += p; }
    ModInt operator-(const ModInt &p) const { return ModInt(*this) -= p; }
    ModInt operator*(const ModInt &p) const { return ModInt(*this) *= p; }
    ModInt operator/(const ModInt &p) const { return ModInt(*this) /= p; }
    bool operator==(const ModInt &p) const { return x == p.x; }
    bool operator!=(const ModInt &p) const { return x != p.x; }
    ModInt inverse() const {int a = x, b = mod, u = 1, v = 0, t;
    while(b > 0) { t = a / b; swap(a -= t * b, b); swap(u -= t * v, v); }return ModInt(u);}
    ModInt pow(int64_t n) const {ModInt ret(1), mul(x); while(n > 0) {if(n & 1) ret *= mul;mul *= mul;n >>= 1;}return ret;}
    friend ostream &operator<<(ostream &os, const ModInt &p) { return os << p.x;}
    friend istream &operator>>(istream &is, ModInt &a) { int64_t t; is >> t; a = ModInt< mod >(t); return (is); }
    static int get_mod() { return mod; }
}; using modint = ModInt< mod >;
const int dx[4] = {1, 0, -1, 0};
const int dy[4] = {0, 1, 0, -1};
const pii dxy[4] = {pii(1,0), pii(0, 1), pii(-1, 0), pii(0, -1)};
const int calender[13] = {0, 31,28,31,30,31,30,31,31,30,31,30,31};
const int ucalender[13] = {0, 31,29,31,30,31,30,31,31,30,31,30,31};
bool range(int a, int b, int x){if(a <= x and x < b)return true;else return false;}
bool range(int a, int b, int c, int d, pii p){if(a <= p.first and p.first < b and c <= p.second and p.second < d) return true;else return false;}

template< class T >
struct CumulativeSum2D {
  vector< vector< T > > data;

  CumulativeSum2D(int W, int H) : data(W + 1, vector< int >(H + 1, 0)) {}

  void add(int x, int y, T z) {
    ++x, ++y;
    if(x >= data.size() || y >= data[0].size()) return;
    data[x][y] += z;
  }

  void build() {
    for(int i = 1; i < data.size(); i++) {
      for(int j = 1; j < data[i].size(); j++) {
        data[i][j] += data[i][j - 1] + data[i - 1][j] - data[i - 1][j - 1];
      }
    }
  }

  T query(int sx, int sy, int gx, int gy) {
    return (data[gx][gy] - data[sx][gy] - data[gx][sy] + data[sx][sy]);
  }
};
int main(){
    iosetup();
    int N, M, Q; cin >> N >> M >> Q;
    vector<string> S(N); cin >> S;
    CumulativeSum2D<int> SUM(N, M);
    rep(i, 0, N) rep(j, 0, M) SUM.add(i,j,S[i][j]-'0');
    SUM.build();
    CumulativeSum2D<int> SY(N,M), SX(N,M);
    rep(i, 0, N) rep(j, 0, M-1)if(S[i][j] == '1' and S[i][j+1] == '1') SY.add(i,j,1);
    rep(i, 0, N-1) rep(j, 0, M)if(S[i][j] == '1' and S[i+1][j] == '1') SX.add(i,j,1);
    SX.build();
    SY.build();
    while(Q--){
        int x1,y1,x2, y2; cin >> x1 >> y1 >> x2 >> y2;
        x1--,y1--,x2--,y2--;
        // cerr << x1 << x2 << y1 << y2 << endl;
        int ans = SUM.query(x1,y1,x2+1,y2+1);
        // cerr << ans << " ";
        ans -= SX.query(x1,y1,x2,y2+1);
        // cerr << ans << " " << endl;
        ans -= SY.query(x1,y1,x2+1,y2);
        cout << ans << endl;
    }
    return 0;
}

Measured memory_bytes: 54272