Category: Digital Media

jessica claire montgomery street san francisco ca 94105 555 4321000 resumesampleexamplecom executive profile brings table unique blend technical savvy creative marketing energy innovative digital marketing professional experienced high volume ecommerce operations 20 years experience managing high volume website growth site development optimization testing roi driven digital marketing channels creative marketer proven track record increasing engagement brand allegiance highperforming leader able inspire manage multicultural teams strategic vision disciplined execution skill highlights google analytics website design usability testing social media marketing graphic design adobe budget management vendors negotiation affiliate marketing email marketing marketing plan execution browsecart abandonment creative content generation videoyoutube marketing remarketing techniques staff recruitment team leadership seo paid search core accomplishments ecommercedigital marketing management successfully recruited managed digital marketingecommerce team employees along coordinating 20 outside vendor communication integrations developed social media presence built audiences boost engagement 500 running contest campaigns video series clever ways interact brand grew email list zero million subscribers marketed 45 times week achieve sales funnel 350000 revenue per month effectively transferred catalog call center business ecommerce site generated average 20000000 sales per year implemented directed five major ecommerce platform changes years including shopify magento 2 americommerce implemented winback email programs cart browse abandonment programs along strong retargeting initiatives achieve 35 growth web channel revenue stream professional experience 012019 current director marketing digital engagement east carolina university greenville nc responsible b2b b2c website implementations profitability growth strategies along brand presence site usability overseen shopify plus website migrations integration erp system developed motivated highlevel team marketing strategists graphic designers contract website developers execute plan aggressive growth strategy b2b b2c customers developed creative sales tools including presentations trend reports kitted assets product data sheets evaluated target market research adjusted strategy address competitive influences changing market devised deployed online marketing plans effective seo social media viral video campaign strategies organized executed robust creative experiential live virtual marketing events developed presented monthly marketing plans reports ceo shareholders 082016 012019 vp digital engagement ecommerce sfk inc falconer ny agency environment responsible managing site development digital marketing broad range clients emphasis licensed apparel accessories big brand awareness clients include miller miller lite coors coors light pepsi kellogg american heart assoc autism speaks frank lloyd wright usa hockey oreo provide project management 23 clients manage development tasks budget plan digital marketing campaigns emphasis prioritizing maximum revenue met internal external customers consult technical solutions project planning issue resolution implementation assessments 071998 072016 director ecommerce lydias uniforms city state led company catalog pure play ecommerce driven company 72 sales coming online channels created design specifications usability flow charts well system integration plans retail sales driven website spearheaded ecommerce design development created new revenue streams digital marketing including email social retargeting cart browse abandonment ppc seo implemented roi focused methods google analytics appropriate tracking mechanisms directed strategy brand recognition cohesive marketing efforts print website presentation improved website usability conducting ab split tests kpis 031996 071998 director computer operations dp fox city state managed windows nt network 50 users offered digital product training support executives developed implemented grand rapids griffins hockey team season ticket holder database invoicing system provided digital marketing services increase membership education bachelor science computer science grand valley state university allendale mi graduated honors received award part top five computer science graduates