Category: Digital Media

jessica claire 9 resumesampleexamplecom 555 4321000 montgomery street san francisco ca 94105 professional summary marketing leader spent last 8 years building brands driving company growth highly entrepreneurial strong digital acumen adept building scale marketfit teams excel developing effective cross channel strategies optimizing content funnels integrated campaigns fun crushing kpi targets thrive highperformance cultures teams love education california state polytechnic university pomona pomona ca bachelor science school business management links work history aramark corp digital marketing director waco tx 072019 current direct response advertising agency manages 80 million per year facebook instagram google adwords display youtube amazon bing direct response ad spend lead campaign management teams accounting 500k monthly ad spend client relationship agency client management digital media related services work senior client executives align key agency resources meet client needs grow clients business oversee digital campaign development implement engagement campaigns initiatives successfully build profitable longterm relationships clients actively test monitor campaign delivery traffic activity develop insights analytics resulting recommendations campaign improvements prospect engage negotiate new business tandem internal executives experience variety business model including b2c ecommerce saas mobile pre order servicebased information products across numerous industries personally managed campaigns strategy highvalue accounts aramark corp digital marketing director boise id 082017 052019 integrated global nutraceutical company devoted improving way people age developed digital advertising user acquisition strategy build growth marketing team chromadexs flagship product tru niagen paid digital channels emails crm management funnel optimization amazon seller accounts vendor relationships advertising agencies managed 1m monthly advertising budgets channel mix experience includes facebook adwords sem display shopping youtube bing amazon sponsored display aap acuity doubleclick outbrain taboola podcast placements sponsored content developed annual projections maintained quarterlymonthly budgets reallocation based measure measured performance managed full lifecycle online campaign development concept creative promotion optimization performance analysis performed indepth competitor reviews check competitor activities ad placement keyword use placement bids landing pages biomarker labs cofounder coo city state 122014 082017 saas platform enables health wellness companies provide customers provide realtime datadriven insights recommendations cofounded biomarker passion selfimprovement recognition massive market gap health wellness industry worked executive team develop longterm company strategy outline appropriate milestones lead daytoday operations reach goals received input team members customers adjust plans accordingly organized market research identify ideal customer bases implemented repeatable sales cycle market penetration outlined long term growth strategies managed executed marketing campaigns across multiple channels achieving 20k mrr lead organization pivot focus b2c becoming enterprise sales company heavily involvement customer discovery process productmarket fit closing first b2b sales headed majority recruitment human resources roles built biomarkers financial models projections maintained financial documentation standard accounting practices managed cash flow budgeting trubrain vp marketing sales city state 122013 112014 nextgeneration performance food beverage ecommerce brand management execution trubrains monthly revenue grew stagnant 8k 100k within one year successfully implemented affiliated model contentbased marketing channels increased site conversions 200 designed lead corporate partnership reseller relationships contributed 30 overall revenue actively worked ceo coo optimize unit economics channel development efficient conversion churn reduction achieved 50 cac compared 225 ltv organized qeeg study cognitive neuroscientists volunteered participants validate product efficacy produce marketing collateral