Category: Digital Media

jessica claire resumesampleexamplecom 555 4321000 100 montgomery st 10th floor summary experienced senior manager wellversed highly effective developing executing directing key improvements enable business enhancements growth skills datadriven decisionmaking business performance management reporting management negotiating crossfunctional team leadership campaign launch lifecycle management training development team leadership education training mount union college alliance oh 052009 bachelor science media studies experience bain company senior manager digital media dusseldorf de 052017 current manage paid owned earned channels including paid search local search paid social media owned social media digital video digital audio influencer marketing affiliate marketing pr programmatic direct mail native partnerships sms direct 3person team managing 35m budget develop oversee comprehensive multi regional media plans responsible driving measured brand awareness traffic roas growth manage multiple agency partnerships including budgeting feedback reviews approvals successfully oversaw onboarding development organizations first internal partnership mix media modeling company currently managing onboarding companies first affiliate marketing program kicked internal management digital video partnership grew program 444 taking pr partnership grew placements 22 2 years report qualitative quantitative analysis providing datadriven insights senior leaders work crossfunctionally leaders take ownership selected areas growth business including merchandise priorities testing opportunities extensive experience researching implementing new partners platforms previous positions held digital media manager accenture contractor jobs media connections supervisor phoenix az 102013 052017 collaborated internal client teams leading efforts develop strategic integrated media recommendations various clients including mcdonalds cincinnati panama city beach cvb dublin cvb north dakota tourism krazy glue savannah college art design bright new leaders ohio schools colfax fluid handling midmark assisted media placement additional accounts including donate life ohio gatlinburg cvb kent state university planned executed campaign new organization goal generating 300 quality leads resulted 800 leads generated efforts planned negotiated placed local tv buys travel client allowing savings 8 quarter quarter learned optimized campaigns month month year year resulting annual campaign increasing site traffic 95 well driving engaged users increasing time site almost 60 partnered local stations develop compelling effective promotions sponsorship packages driving awareness well leads desired geographies continuously pursued innovative solutions solving client needs provided thought leadership education clients internal audiences managed online programs including display ad tracking reconciliation ensuring accurate reporting delivery campaigns identified anomalies meaningful data events trends allowing ongoing optimizations campaigns needed utilized nielsen mri scarborough kantar emarketer data provide consumer competitive insights recommendations performed budget reconciliation well post buy analysis assisted research strategy development new business opportunities provided guidance new employees supervised associate level team members workload development previous positions held senior media connections plannerbuyer morpheus media senior strategist city state 072010 052013 mortiner worked internal client teams lead efforts develop strategic recommendations various clients including netaportercom theoutnetcom mrportercom guess alexander wang sergio rossi edun knoll planned managed multimillion dollar digital campaigns across multiple websites following regions us canada uk germany australia hong kong singapore italy france developed implemented multichannel media strategies including brand launches rebrand campaigns resulting positive roi responsible extensive brand research macro strategy select brands including creative media quality control implementing ab tests measuring call action image offers collaborated several publishing partners brainstorm large integrated programs producing 25 increase media driven traffic month month developed multiplatform media plans managed campaign traffic launches coordinated managed implementation rich media custom content resulting timely campaign setup fluid execution established shortterm longterm online marketing strategies deliver broader marketing objectives including brand recognition recall measuring interaction rates directly managed team members ensure timely onbudget completion projects well proactive assessments client needs demands performed indepth quantitative analysis marketing campaigns identified advanced areas analysis daily weekly monthly campaign cumulative reporting providing detailed optimization plans actively involved creating new team agency procedures ensure effective efficient work flow specifically process working international vendors key team member introducing email marketing service offering digital agency conducting research pitching potential clients previous positions held display strategist associate display strategist display intern