Category: Digital Media

jessica claire montgomery street san francisco ca 94105 555 4321000 resumesampleexamplecom summary dynamic motivated marketing manager 20 years experience proven accomplish results increased revenues records profits market share gains best marketing practices positively establishing building relationships actively managing event marketing product marketing content marketing digital marketing webinar marketing capable developing crossfunctional teams demonstrating exceptional communication skills tactfully overcoming challenges making critical decisions transformational flexible leader capacity work independently guide team execute goals marketing strategy digital event planning execution project management business development program management business analyst negotiations brand development skills business development communication skills organizational leadership marketing campaign management demand generation marketing business planning experience digital events global manager 122015 current cascade energy park ridge il assessed optimized elevated operations fledgling digital events global program skillfully took charge updated digital events program giving company benefit saving 2m date decreasing cost per attendee 300 10 per digital event attendee increased digital event revenue win conversion rate 33 strengthening product branding initiatives coordinating effective marketing campaign specifically delivery digital events results driven four straight years doubledigit revenue growth digital events current year 7500 validated leads created 88 valued 4b 102 revenue 613m enabled global digital team 200 event producers across globe created best practices digital event workbook driving audience generation unprecedented results 833 registrations 625 attendees 126 increase average registrations 41 attendance conversion rate life program monitored vendor operations 1200 digital events 2020 alone kpis metrics matter verify quality delivery schedule conformance contract specifications supervised handled 30 large hybrid virtual environment events 15 countries applied expertise launch global digital events program caters attendee experience content strategy persona strategy technology platform analytics webcasting increase attendee engagement rates redesigned digital events request process automation allowed campaign mangers focus content creation reducing process related work items 70 cloud content authentication manager 122011 122015 ibmcity state adapted flexibility delivered content strategies assuring campaign delivered 2552 high quality leads producing 400 revenue conversion rates successfully created administered 50 brand new assets support global cloud campaigns global events charge managing product marketing team 7 resulting eleven straight quarters revenue growth enhancing expertise lead role developer relations developer content marketing lead delivering new content strategies messaging value propositions distribution strategy effectively engage unique audience managed cloud zone ibms largest event responsible delivery presentation value propositions messaging signage sme area coverage cloud content delivered 20000 new leads crafted effective copy marketing strategy ibms developer campaigns top 10 developer events including qcons devoxx dreamforce javaone oracle code one dockercon girls technology nights resulting 2x roi marketed managed one kind developer hackathon code rally produced 3x historical ped attendance events marketing offering manager 122009 122011 ibm city state managed expansion implementation marketing strategy ibms new cloud business initiative resulted growth revenue 141 established organizational vision developed strategies achieve sales goals mentoring supervising global marketing program teams resulting lead opportunities 3 billion dollars global responsibility marketing pipeline revenue management analyst relations campaigns ww event strategies channel strategies digital campaigns managed creative assets including copywriting text digital use preparing videos social media distribution provided guidance market positioning messaging value proposition competitive differentiation global marketing program team program director 121995 122009 ibmcity state successfully established first revenue retention model 98 accuracy mainframe computer business developed implemented marketing poof points tier one cloud offerings greatly increased sales confidence engaging customers best class battle cards teamed highly matrixed crossbrand development field operation organizations across ibm software group hardware group global services execute saas cloud gotomarket digital initiatives supervisedadministered implementation ibmcom strategy configured double digit growth consecutively 3 years generated higher revenues ensured certified yty revenue growth strategically enforced leadership skills support executive strategy reviews data collection market analysis operational plans geography revenue interlocks managed competitor channel analysis recognized key gap analysis ibms competitors bba marketing education training lesley university boston computer tech engineering tech connecticut school electronics new ct activities honors 2020 cmo award digital event execution 2019 cmo award webcasting creativity 2018 webinar world community webcasting 2015 marketing intelligence award retention modeling