Category: Digital Media

jessica claire montgomery street san francisco ca 94105 555 4321000 resumesampleexamplecom summary obtain digital mediamarketing management position innovative organization providing opportunity advancement aligning company personal success expert digital ooh mobile print broadcast media planning fourteen years experience crosschannel strategic media planning budget management market research brand communications forecasting results analysis forward thinking leading planning buying execution agency first initiatives new media platforms rich media concepts global campaigns multicultural platforms excellent managerial skills lead organization growth team eight servicing fortune 500 client committed department growth leading execution agency wide training initiatives programs highlights episerver sprinklr brandwatch analytics proficient use evaluation cmr plan mymetrix mri ms outlook word excel powerpoint atlas dfa mediavisor coremetrics webtrend analytics accomplishments experience director us media digital branding 112009 present iheartmedia inc harrisburg pa directing strategic development implementation national local media strategies support new product launches brand building within us market including mens womens classic lifestyle kids maximizing strategic use offline online media outlets drive awareness acquisition lead generation managing internal team external agencies seamless execution omnichannel efforts driving strong collaboration internal ecommerce retail teams selected achievements implemented brands first upfront television buy leading substantial yoy savings realflex campaign strategy resulted google case study multiscreen video yielding 131 lift brand response conversions exceeding google engagement benchmarks 5x addition retargeting lead response rates 9x higher average lead digital team expansion sem seo us region well development brands first retargeting platform designed drive increased roi retention lead generation building us email database implemented viral video campaign conjunction internal pr events planning teams jimmy kimmel live partnership developed us social strategy implantation us team creation management social media strategy executions associate director 082004 112009 omnicom media group louisville ky managed national regional media programs dynamic results oriented digital advertising agency lead acquisition brand focused crosschannel media programs clients multiple categories including retail technology travel spanning clients att wireless kraft intercontinental hotels group acted primary negotiator coordinator sales representatives maintained close relationships key media representatives responsible development response assumptions forecasts media programs well strategic campaign analysis conducted agency wide training new media insights processes best practices selected achievements lead ihg team development agencys first global retargeting platform spanning north america emea apac regions recognized development custom financial process lead substantial savings behalf client agency piloted first interactive hispanic online media platform behalf agency resulting acquisition planning buying responsibilities att wireless throughout 2007 2008 oversaw att wireless media team planning execution largest digital effort att history focused retaining youth audience cingularatt brand transition campaign developed meet strategic business need closing competitive gap verizon jessica claire page 2 lead ihg team winning bronze adrian award best integrated market campaign consumers b2c created online training road show att wireless regional managers educating teams use online circulars couponing creating first rich media solution solve needs shorter creative timelines flexibility teamed analytics department creation regional cross channel media test served resource optimal media mix client well cross agency initiatives developed online media planning tool used resource determination digital budgets dmalocally targeted campaigns assistant account executive 092002 082004 essence global minneapolis ny lead strategy execution regional retail campaigns gillette georgia pacific veryfine supported new product launches brand promotions within weekly circulars pop across various retail chains including grocery drug mass specialty served daytoday resource clients coordinating efforts internal departments including creative production promotions fulfillment finance mis contributed development new business pitches including agency brainstorms research presentations selected achievements worked internal external research teams deliver pilot platform competitive assessment retail industry growth executed first online integration behalf agency contributed development agency training manual courses media planner 072000 092002 arnold worldwide city state core member planningbuying team executing crosschannel media campaigns royal caribbean volkswagen developed presented annual media schedules presentations lead production quarterly competitive analyses campaign performance evaluations organized conducted meetings sales representatives maintained supervision print broadcast advertising placements selected achievements rapidly advanced assistant media planner recognition quality work dedication focus account success improvements initiated operational changes enhance management monthly budget analysis timely resolution financial discrepancies education bachelor science degree communicationstelevision radio advertising pr 2000 ithaca college ithaca ny communicationstelevision radio advertising pr professional affiliations 82004 present bima boston interactive media association member 52000 present ithaca alumni representative student mentor additional information awards 2011 home media plan year award oaaa 2010 clickz award best use search marketing reebok 2010 business partner year vector award reebok 2008 bronze adrian award best integrated market campaign consumers b2c ihg 2000 received awny advertising women new york scholarship academic excellence leadership noted ability work efficiently effectively acknowledged strong leadership ability flexible adaptable able work independently pressure strong organizational skills continued skills advertising agency broadcast budget analysis budgets closing competitive client clients database directing driving ecommerce email finance financial focus managing market media planning buying media planning meetings excel ms outlook powerpoint 9x word mis negotiator new media presentations pr problem solving skills processes quality research retail sales strategy strategic strategic development supervision television time management video