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Get startedDeliver personalized customer experiencesConsumers increasingly expect to be engaged in a personalized manner, but most retailers struggle to deliver. One of the first steps in the personalization journey is often the examination of sales data for insights into individual customer preferences. With this process, called propensity scoring, companies can estimate customers' potential receptiveness to an offer or to content related to a subset of products. Using these scores, marketers can determine which of the many messages at their disposal should be presented to a specific customer.Get started with our Solution Accelerator for Propensity Scoring to build effective propensity scoring pipelines that:Enable the persistence, discovery and sharing of features across various model training exercisesQuickly generate models by leveraging industry best practicesTrack and analyze the various model iterations generatedDownload notebookEstimate Propensity with Real-Time Clickstream DataIn ecommerce platforms, the path to a purchase is not always as straightforward as we might expect. A customer may click on a product, put it in their cart, and immediately make a purchase, but more typically, especially with more expensive or complex items, the customer will browse, compare, leave the site for a while, return to give the product more consideration, and do all this multiple times before completing the purchase. Quite often, customers will engage in this process and never complete the pruchase, instead, abandoning the cart altogether, having either made a purchase through another channel or becoming disinterested in the product.Get started with our Solution Accelerator for Real-Time Clickstream Propensity to better predict whether users will complete the purchase of a product with which they are interacting byEnabling the operationalization of real-time insightsLeveraging live event data generated by an ecommerce website to predict whether users will complete the purchase of a product with which they are interactingDownload notebookDeliver innovation faster with Solution Accelerators for popular data and AI use cases across industries. See our full library of solutionsResourcesBlogLearn moreSolution AcceleratorLearn moreWebinarWatch nowReady to get started?Try Databricks for freeProductPlatform OverviewPricingOpen Source TechTry DatabricksDemoProductPlatform OverviewPricingOpen Source TechTry DatabricksDemoLearn & SupportDocumentationGlossaryTraining & CertificationHelp CenterLegalOnline CommunityLearn & SupportDocumentationGlossaryTraining & CertificationHelp CenterLegalOnline CommunitySolutionsBy IndustriesProfessional ServicesSolutionsBy IndustriesProfessional ServicesCompanyAbout UsCareers at DatabricksDiversity and InclusionCompany BlogContact UsCompanyAbout UsCareers at DatabricksDiversity and InclusionCompany BlogContact UsSee Careers
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