Databricks for Broadcast and Streaming - DatabricksSkip to main contentPlatformThe Databricks Lakehouse PlatformDelta LakeData GovernanceData EngineeringData StreamingData WarehousingData SharingMachine LearningData SciencePricingMarketplaceOpen source techSecurity and Trust CenterWEBINAR May 18 / 8 AM PT
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Unlock insights from both structured and unstructured video/image/NLP media assets to create new content monetization opportunities.Drive stronger business outcomes through collaboration
Data teams can innovate and deploy solutions faster, thanks to the collaborative workspace of the Databricks Lakehouse Platform.Operate at the speed of business
With optimized streaming ingest, pre-built offerings with top solution providers, and real-time model serving with MLflow, accelerate consumer and advertiser outcomes for your business.Leverage pre-built models for ML and AI
Databricks has a collaborative notebook environment with managed runtime for machine learning models, as well as Solution Accelerators for common use cases including customer lifetime value and churn prediction.Databricks for broadcast and streaming use casesDatabricks empowers teams to build more effective personalized experiences at scale, improve advertising performance, and derive more value across your entire content portfolio.Audience experience
Create a personalized, frictionless journey to move consumers from anonymous to advocate
Personalization engines
GDPR/CCPA compliance
Churn management
Forum moderation
Streaming quality of service
Advertising performance and optimization
Give sales and operations teams the right insights to increase advertising performance and targeting
Attribution
Inventory and yield management
Audience segmentation and targeting
Campaign performance
Ad verification
Content lifecycle
Advanced insights on content pricing, crew scheduling, content metadata extraction and more
Product development lifecycle
Content pricing and analytics
Crew/resource optimization
Image/profanity recognition
Slate management and monetization
Transforming broadcast and streaming with Lakehouse
“With the Databricks Lakehouse Platform on AWS, Warner Bros. Discovery is powering the future of content discovery and audience experiences. By leveraging data to better predict consumer behavior and provide personalized content recommendations in real time, we are able to customize the viewer experience and improve overall engagement for our customers.”— Martin Ma, GVP, Engineering at Warner Bros. DiscoveryPartners and solutionsGet started with a variety of data and analytics solutions and templates specific to broadcast and streamingMulti-touch attributionMeasure ad effectiveness and optimize marketing spend with better channel attributionGet started Survival analysis/LTVPredict which consumers are at risk of churning and what factors extend to the consumer lifecycleGet started Propensity to churnEffectively manage retention, understand lifecycle and reduce your churn rateGet started Behavioral segmentationCreate advanced segments to drive better purchasing predictions based on behaviorsGet startedSales forecasting and attributionIncrease advertising outcomes by optimizing and focusing on the best-performing channelsGet startedRecommendationsIncrease conversions and engagement with personalized omnichannel recommendationsGet startedComputer vision/LabelboxAnnotate images and videos to help drive contextual ad targeting in the Lakehouse
 
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