Databricks for Advertising and Marketing TechnologiesSkip to main contentPlatformThe Databricks Lakehouse PlatformDelta LakeData GovernanceData EngineeringData StreamingData WarehousingData SharingMachine LearningData SciencePricingMarketplaceOpen source techSecurity and Trust CenterWEBINAR May 18 / 8 AM PT
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With Lakehouse, teams can more effectively understand audience segments for targeting, optimize inventory in real time and track the full lifecycle of an ad.Drive stronger business outcomes through collaboration
Databricks’ collaborative workspace means teams can innovate and deploy data and AI solutions faster.Unlock real-time insights
With optimized streaming ingest, pre-built offerings with top solution providers, and real-time model serving with MLflow, accelerate consumer and advertiser outcomes for your business.Rapidly innovate on predictive use cases
Databricks has a collaborative notebook environment with managed runtime for machine learning models, as well as Solution Accelerators for common use cases including audience segmentation, multitouch attribution, real-time bidding and more.Databricks for Advertising and Marketing Use CasesUse Databricks to optimize advertising performance, deliver intelligent client outcomes and improve AI across your marketing tech stack.Agency and ad tech operations
Helping companies manage margin on work and add data-focused rigor to their operations
Client profitability
Margin analysis
Sales forecasting
Talent retention
Predictive resource utilization
Media performance
Track campaign efficacy and channel performance, and leverage recommendations to remediate underperformance
Planning and media mix modeling
Multitouch attribution
Campaign performance and optimization
Taxonomy recommendation
Creative optimization
Understand what creative is resonating during campaign execution and streamline work for creative teams
A/B testing
Content performance
SEO performance
Creative workflow optimization
Transforming Advertising and Marketing With Lakehouse
“Databricks is really an important part of our AI strategy. As we continue to digitize our business, and explore opportunities and challenges through AI and machine learning, we will continue to activate Databricks throughout the rest of the business.”
— Mainak Mazumdar, Chief Research Officer at NielsenPartners and solutionsMultitouch attributionMeasure ad effectiveness and optimize marketing spend with better channel attributionGet startedSurvival analysis/LTVPredict which consumers are at risk of churning and what factors extend to consumer lifecycleGet startedPropensity to churnEffectively manage retention, understand lifecycle and reduce your churn rateGet startedBehavioral segmentationCreate advanced segments to drive better purchasing predictions based on behaviorsGet startedSales forecasting and attributionIncrease advertising outcomes by optimizing and focusing on the best-performing channelsGet startedRecommendationsIncrease conversions and engagement with personalized omnichannel recommendationsGet startedComputer vision/LabelboxAnnotate images and videos to help drive contextual ad targeting in the Lakehouse
 
Coming soon
Video quality of experienceAnalyze batch and streaming data to ensure a performant streaming content experienceGet startedReal-time biddingLearn how to predict ad viewability in real time to enhance your RTB strategyGet startedSee all solutionsDatabricks for advertising and marketing in actionCustomer StoryDelivering revenue-generating experiences with data and MLLearn moreCustomer TalkExtreme-scale ad tech using Spark and DatabricksLearn moreCustomer TalkHow Adobe does 2 million records per second using Apache Spark™Learn moreResourceseBooks and downloadsData-Driven Innovation in Media & EntertainmentLakehouse for Media & Entertainment Solution SheetThe Big Book of Media & Entertainment Use CasesWebinarsPushing Boundaries: Advanced M&E Case StudiesIntro to Databricks Solution Accelerators for M&ECustomer Lifetime ValuePredicting Churn to Improve Customer RetentionBlogsThe Emergence of the Composable Customer Data PlatformHow DPG Delivers High-Quality and Marketable Segments to AdvertisersReady to get started?We’d love to understand your business goals and how our services team can help you succeed.Try Databricks for freeSchedule a demoProductPlatform OverviewPricingOpen Source TechTry DatabricksDemoProductPlatform OverviewPricingOpen Source TechTry DatabricksDemoLearn & SupportDocumentationGlossaryTraining & CertificationHelp CenterLegalOnline CommunityLearn & SupportDocumentationGlossaryTraining & CertificationHelp CenterLegalOnline CommunitySolutionsBy IndustriesProfessional ServicesSolutionsBy IndustriesProfessional ServicesCompanyAbout UsCareers at DatabricksDiversity and InclusionCompany BlogContact UsCompanyAbout UsCareers at DatabricksDiversity and InclusionCompany BlogContact UsSee Careers
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