Solution Accelerator - How to: Measure Advertising Effectiveness with Sales Forecasting & Attribution | DatabricksPlatformThe Databricks Lakehouse PlatformDelta LakeData GovernanceData EngineeringData StreamingData WarehousingData SharingMachine LearningData SciencePricingMarketplaceOpen source techSecurity and Trust CenterWEBINAR May 18 / 8 AM PT
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Connect the impact of marketing and your ad spend to sales. Efficiently pinpoint the impact of various revenue-generating marketing activities to understand what works best. Focus on the best-performing channels to optimize media mix and drive revenue.
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Download notebooksBenefits and business valueLeverage fine-grained insightsForecast ad impressions to sales for daily-level or even segment-level insights via real-time dashboards to pinpoint the right channels
Boost marketing ROIAllocate budgets effectively to get the most out of marketing dollars
Optimize your media mixEasily understand which ads and programs resonate most with customer segments
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