Solution Accelerator - How to build: Customer segmentation for personalization | DatabricksPlatformThe Databricks Lakehouse PlatformDelta LakeData GovernanceData EngineeringData StreamingData WarehousingData SharingMachine LearningData SciencePricingMarketplaceOpen source techSecurity and Trust CenterWEBINAR May 18 / 8 AM PT
Goodbye, Data Warehouse. Hello, Lakehouse.
Attend to understand how a data lakehouse fits within your modern data stack.
Register nowSolutionsSolutions by IndustryFinancial ServicesHealthcare and Life SciencesManufacturingCommunications, Media & EntertainmentPublic SectorRetailSee all IndustriesSolutions by Use CaseSolution AcceleratorsProfessional ServicesDigital Native BusinessesData Platform MigrationNew survey of biopharma executives reveals real-world success with real-world evidence.
See survey resultsLearnDocumentationTraining & CertificationDemosResourcesOnline CommunityUniversity AllianceEventsData + AI SummitBlogLabsBeaconsJoin Generation AI in San Francisco
June 26–29
 
Learn about LLMs like Dolly and open source Data and AI technologies such as Apache Spark™, Delta Lake, MLflow and Delta SharingExplore sessionsCustomersPartnersCloud PartnersAWSAzureGoogle CloudPartner ConnectTechnology and Data PartnersTechnology Partner ProgramData Partner ProgramBuilt on Databricks Partner ProgramConsulting & SI PartnersC&SI Partner ProgramPartner SolutionsConnect with validated partner solutions in just a few clicks.Learn moreCompanyCareers at DatabricksOur TeamBoard of DirectorsCompany BlogNewsroomDatabricks VenturesAwards and RecognitionContact UsSee why Gartner named Databricks a Leader for the second consecutive yearGet the reportTry DatabricksWatch DemosContact UsLoginJUNE 26-29REGISTER NOWSolution AcceleratorHow to build: Customer segmentation for personalizationSegment your customers for better targeting
Create advanced customer segments to drive better purchasing predictions based on behaviors. Using sales data, campaigns and promotions systems, this solution helps derive a number of features that capture the behavior of various households. Build useful customer clusters to target with different promos and offers.
Read the full write-up
Download notebooksBenefits and business valueKnow which customers to targetIdentify target customer groups and what to offer themPersonalize at scaleScale fine-grain-level segmentations rapidly to quickly personalize customer experiencesCollaborate and shareSegmentation data is used by product, marketing and other teams, and the Databricks Lakehouse Platform is built for flexible collaborationReference ArchitectureDeliver AI innovation faster with Solution Accelerators for popular industry use cases. See our full library of solutionsReady to get started?Try Databricks for freeProductPlatform OverviewPricingOpen Source TechTry DatabricksDemoProductPlatform OverviewPricingOpen Source TechTry DatabricksDemoLearn & SupportDocumentationGlossaryTraining & CertificationHelp CenterLegalOnline CommunityLearn & SupportDocumentationGlossaryTraining & CertificationHelp CenterLegalOnline CommunitySolutionsBy IndustriesProfessional ServicesSolutionsBy IndustriesProfessional ServicesCompanyAbout UsCareers at DatabricksDiversity and InclusionCompany BlogContact UsCompanyAbout UsCareers at DatabricksDiversity and InclusionCompany BlogContact UsSee Careers
at DatabricksWorldwideEnglish (United States)Deutsch (Germany)Français (France)Italiano (Italy)日本語 (Japan)한국어 (South Korea)Português (Brazil)Databricks Inc.
160 Spear Street, 13th Floor
San Francisco, CA 94105
1-866-330-0121© Databricks 2023. All rights reserved. Apache, Apache Spark, Spark and the Spark logo are trademarks of the Apache Software Foundation.Privacy Notice|Terms of Use|Your Privacy Choices|Your California Privacy Rights