Media and Entertainment Solutions - Databricks Lakehouse - DatabricksSkip to main contentPlatformThe Databricks Lakehouse PlatformDelta LakeData GovernanceData EngineeringData StreamingData WarehousingData SharingMachine LearningData SciencePricingMarketplaceOpen source techSecurity and Trust CenterWEBINAR May 18 / 8 AM PT
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Data captured, stored and managed in disparate systems prevents media organizations from having a full view of audience and advertiser data.Delivering an outstanding user experience
Consumers expect frictionless 1:1 personalized experiences at all times, across their devices. The challenge is to deliver these experiences in real time, at scale.Maximizing all your media data
Legacy data warehouses cannot handle unstructured data such as video, image and audio files, which prevents organizations from unlocking the full potential of their most valuable assets.Moving beyond aggregation to advanced analytics
Complex AI use cases for the advertising and consumer lifecycle currently require the expensive acquisition and harmonization of massive data sets.Meet Data Lakehouse: The Best of Both Worlds in One PlatformA data lakehouse unifies the best of data warehouses and data lakes in one simple platform to handle all your data, analytics and AI use cases. It’s built on an open and reliable data foundation that efficiently handles all data types and applies one common security and governance approach across all of your data and cloud platforms.Learn moreThe lakehouse in actionLearn how the Databricks Lakehouse empowers your unique industryAdvertising & Marketing TechnologiesManage margin and add data-focused rigor to operations, improve media performance, and optimize creative to streamline work for teams.Learn moreBroadcasting & StreamingCreate personalized 1:1 experiences at scale, improve advertising performance and optimization, and derive more value from your entire content portfolio.Learn moreGamingHarness data and AI to drive better game design, improve gamer acquisition and engagement, and increase player monetization and retention.Learn moreWhy Databricks for media and entertainmentAll of your data, analytics and AI on one platform
Extract the full value of your data to power breakthroughs in audience engagement, monetization and advertising optimization.Optimized for real-time
Uncover actionable insights, drive 1:1 personalization and enhance your audience experience with machine learning at the core.Accelerate your business outcomes
Tap Solution Accelerators that make it easy to ingest consumer data — such as clickstream engagement — and deliver on use cases like recommendation engines and multi-touch attribution.Best-in-class reliability and performance
The Databricks Lakehouse offers unparalleled scale, speed and cost savings. It’s no wonder the best data warehouse is a lakehouse.Transforming media and entertainment with the lakehouse
“With Databricks Lakehouse Platform on AWS, Warner Bros. Discovery is powering the future of content discovery and audience experiences. By leveraging data to better predict consumer behavior and provide personalized content recommendations in real time, we are able to customize the viewer experience and improve overall engagement for our customers.”— Martin Ma, GVP, Engineering at Warner Bros. DiscoveryExecutive insights on data, analytics and AILearn more about what other media and entertainment executives are doing to power their data strategyLearn moreWhat can you do with the lakehouse?
Accelerate audience and advertiser outcomes on an open, collaborative platform for data, analytics and AI360° view of your audience
Bring together all your structured and unstructured data — clickstream, demographic, social — in a single platform for analytics and AI. With a holistic view of the consumer journey, organizations can understand content preferences that help deliver more personalized experiences and develop more targeted advertising and engagement.Mitigate churn and increase ARPU
With an agile cloud-based platform, organizations can quickly and reliably process massive amounts of data and feed it to downstream systems to deliver a 1:1 experience on any channel at any time. As consumers’ expectations around real-time recommendations keep rising — and media companies fight for consumer attention — ensuring that personalization approaches real time is becoming a requirement for many organizations.Drive revenue from a content library
Media companies are built on unstructured data like video, images and audio files, so the ability to analyze unstructured data is essential for effective media asset management. Lakehouse for M&E can be used by marketers to leverage archived content for campaigns, production teams looking for existing content to include in new productions and sales teams seeking IP they can sell to other media companies.Leverage pre-built models for ML/AI. Put ML at the core of your business
Unlock the power of machine learning to better understand consumer, employee and advertiser needs. When all your data is centralized and seamlessly connected by a full suite of collaborative analytics and machine learning tools, data teams can work together to build powerful predictive models that drive new innovations in personalization, content monetization and advertiser outcomes.Download the eBookPartners and solutions
Get started with a variety of data and analytics solutions and templates specific to media and entertainment
Explore our Partners PortalMulti-touch attributionMeasure ad effectiveness and optimize marketing spend with better channel attributionGet startedGamer/user toxicityFoster healthier user communities with real-time detection of toxic language and behaviorGet startedSurvival analysis/LTVPredict which consumers are at risk of churning and what factors extend the consumer lifecycleGet startedPropensity to churnEffectively manage retention, understand lifecycle and reduce your churn rateGet startedBehavioral segmentationCreate advanced segments to drive better purchasing predictions based on behaviorsGet startedSales forecasting and attributionIncrease advertising outcomes by optimizing and focusing on the best-performing channelsGet startedRecommendationsIncrease conversions and engagement with personalized omnichannel recommendationsGet startedComputer vision/LabelboxAnnotate images and videos to help drive contextual ad targeting in the Lakehouse
 
Coming soonVideo quality of experienceAnalyze batch and streaming data to ensure a performant streaming content experienceGet startedReal-time biddingLearn how to predict ad viewability in real time to enhance your RTB strategyGet startedSee all solutionsLakehouse for Media & Entertainment in actionResources
All the resources you need. All in one place.
Explore the resource library to find eBooks and videos on data, analytics and AI for Media & Entertainment
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