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Optimize marketing campaigns across multiple channelsDetermining the most effective combination of advertising and marketing channels to reach a target audience and achieve business goals is critical in today’s dynamic media landscape. Using the Databricks Lakehouse for Media & Entertainment, organizations can:Unify data from various channels such as TV, social media, email marketing and moreIdentify and measure marketing channel effectiveness in driving engagement and revenueSimulate marketing channel scenarios to improve campaign performance through fine-tuning marketing inputOptimize media spend allocation around specific scenarios by analyzing historical dataRead eBookResourcesSolution AcceleratorRead nowBlogRead nowDeliver AI innovation faster with Solution Accelerators for popular industry use cases. See our full library of solutionsReady to get started?Try Databricks for freeProductPlatform OverviewPricingOpen Source TechTry DatabricksDemoProductPlatform OverviewPricingOpen Source TechTry DatabricksDemoLearn & SupportDocumentationGlossaryTraining & CertificationHelp CenterLegalOnline CommunityLearn & SupportDocumentationGlossaryTraining & CertificationHelp CenterLegalOnline CommunitySolutionsBy IndustriesProfessional ServicesSolutionsBy IndustriesProfessional ServicesCompanyAbout UsCareers at DatabricksDiversity and InclusionCompany BlogContact UsCompanyAbout UsCareers at DatabricksDiversity and InclusionCompany BlogContact UsSee Careers
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