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 Foreign Investment in Single Brand Product retail trading is aimed atattracting investments in production and marketing, improving the availability ofsuch goods for the consumer, encouraging increased sourcing of goods fromIndia, and enhancing competitiveness of Indian enterprises through access toglobal designs, technologies and management practices.
 FDI in Single Brand Product retail trading would be subject to the followingconditions:
- Products to be sold should be of a 'Single Brand' only.
 Products should be sold under the same brand internationally i.e. products should be sold under the same brand in one or more countries other than India.
 'Single Brand' product-retail trading would cover only products which are branded during manufacturing.
 A non-resident entity or entities, whether owner of the brand or otherwise, shall be permitted to undertake 'single brand' product retail trading in the country for the specific brand, either directly by the brand owner or through a legally tenable agreement executed between the Indian entity undertaking single brand retail trading and the brand owner.
 In respect of proposals involving foreign investment beyond 51%, sourcing of 30% of the value of goods procured, will be done from India, preferably from MSMEs, village and cottage industries, artisans and craftsmen, in all sectors. The quantum of domestic sourcing will be self-certified by the company, to be subsequently checked, by statutory auditors, from the duly certified accounts which the company will be required to maintain. This procurement requirement would have to be met, in the first instance, as an average of five years' total value of the goods procured, beginning 1st April of the year of commencement of SBRT business . Thereafter, SBRT entity shall be required to meet the 30% local sourcing norms on an annual basis. For the purpose of ascertaining the sourcing requirement, the relevant entity would be the company, incorporated in India, which is the recipient of foreign investment for the purpose of carrying out single-brand product retail trading.
 For the purpose of meeting local sourcing requirement laid down at para  above, all procurements made from India by the SBRT entity for that single brand shall be counted towards local sourcing, irrespective of whether the goods procured are sold in India or
exported. SBRT entity is also permitted to set off sourcing of goods from India for global operations against the mandatory sourcing requirement of 30%. For this purpose, 'sourcing of goods from India for global operations' shall mean value of goods sourced from India for
global operations for that single brand  in a particular financial year directly by the entity undertaking SBRT or its group companies , or indirectly by them through a third party under a legally tenable agreement.
 An SBRT entity operating through brick and mortar stores can also undertake retail trading through e-commerce. However, retail trading through e-commerce can also be undertaken prior to opening of brick and mortar stores, subject to the condition that the entity opens brick and mortar stores within 2 years from date of start of online retail.
Note:
Conditions mentioned at Para 5.2.15.3  & 5.2.15.3   will not be applicable for undertaking SBRT of Indian brands.
 Indian brands should be owned and controlled by resident Indian citizens and/or companies which are owned and controlled by resident Indian citizens.
 Sourcing norms will not be applicable up to three years from commencement of the business i.e. opening of first store or start of online retail, whichever is earlier for entities undertaking single brand retail trading of products having `state-of-art' and 'cutting-edge' technology and where local sourcing is not possible. Thereafter, provisions of Para 5.2.15.3   will be applicable. A Committee under the Chairmanship of Secretary, DPIIT, with representatives from NITI Aayog, concerned Administrative Ministry and independent technicalexpert on the subject will examine the claim of applicants on the issue of theproducts being in the nature of 'state-of-art' and 'cutting-edge' technology where local sourcing is not possible and give recommendations for such relaxation.