Ministry of Commerce & Industry
‘Sampark’ programme on One District One Product held in Goa
Panaji, 23 June 2023
Invest India, a division of the Department for Promotion of Industry and Internal Trade under the Union Ministry of Commerce & Industry has launched a series of initiatives aimed at promoting local products and uplifting the Cashew and Feni industries in Goa. These measures, undertaken with support from Government of Goa were unveiled during the One District One Product  Sampark programme held today in Panaji, reflecting a concerted effort to invigorate the local economy and showcase Goa's rich cultural heritage.
Under the ODOP initiative for North Goa district, Cashew nuts have been identified as Product one, while Feni has been designated as Product two. In the South Goa district, the positions are reversed, with Feni identified as Product one, and Cashew nuts as Product two. These product identifications serve to highlight the distinct specialties of each district, further reinforcing their unique identities.
Director Swetika Sachan of the Directorate of Industry, Trade and Commerce, Government of Goa, announced the imminent granting of a Geographical Indication  tag for 'Goan Cashew.' This prestigious recognition, made possible through the completion of necessary formalities, will officially brand the renowned local product. The GI tag is expected to significantly enhance the reputation and marketability of Goan cashews, providing a tremendous boost to the cashew industry as a whole.
In line with the shared objective of highlighting Goa's diverse range of handicrafts, art, and cultural heritage, the state government, in collaboration with Invest India, is embarking on a pioneering project—the establishment of a 'Unity Mall.' This dynamic retail space will serve as a comprehensive destination for visitors to immerse themselves in the essence of Goa. The Unity Mall will not only feature 'One District One Product' offerings but also showcase an extensive range of local handicrafts and provide exhibition spaces for state emporiums.
To further expand the scope of local product identification, the Government of Goa, in partnership with Invest India, is considering the implementation of the 'One Taluka One Product' scheme. This ambitious initiative aims to identify and promote specific agricultural produce and handicrafts from each Taluka in the state. By diversifying the range of products associated with each taluka, the government seeks to unlock the untapped potential of local industries and foster sustainable economic growth across the region.
As part of the ODOP Sampark event, a panel discussion involving key stakeholders from the Goan cashew and Feni industry was also organized. The discussion brought together esteemed participants such as Shri Nandakumar Parab from Goa Forest Development Corporation, Shamba Naik, Excise Inspector and Nodal Officer for Geographical Indication , Dipak Parab from the Goa State Council of Science and Technology, Gurudatta Bhakta, President of the Goa Cashew Feni Distillers and Bottlers Association , and Rohit Zantye, President of the Goa Cashew Manufacturing Association.
The panel discussion facilitated a fruitful conversation between cashew manufacturers and Feni producers, allowing them to exchange ideas and insights on the industry's challenges and opportunities. The event provided a platform for these key stakeholders to collaborate and contribute to the growth and development of the local cashew and Feni sectors.
The event also featured a display showcasing a wide range of Goan cashew and Feni products was also arranged at the venue. This exhibit served to highlight the exceptional quality and craftsmanship of these renowned Goan products, providing attendees with a firsthand experience of their rich flavors and cultural significance.
The ODOP Initiative, driven by Invest India and the Government of India, aligns with the vision of the Hon’ble Prime Minister of India to promote balanced regional development across all districts of the country. By selecting, branding, and promoting One Product from each District, this initiative aims to stimulate holistic socioeconomic growth across all regions. The chosen products encompass a wide array of sectors and regions, showcasing the unique clusters and communities that have already carved their own niche identities.