Prime Minister's Office
PM Narendra Modi's YouTube Journey: 15 Years of Global Impact
English rendering of Video address to the fellow YouTubers on the YouTube Fanfest India 2023
My YouTuber friends, today I am extremely happy to be here among you as a fellow YouTuber. I am also just like you, not any different. Since 15 years, I have also been connected to the country and the world through a YouTube channel. I also have subscribers in decent numbers.
I have been told that a big community of about 5,000 creators, aspiring creators is present here today. Some work on gaming, some educate on technology, some do food blogging, while some are travel bloggers or lifestyle influencers.
Friends, for years, I have been observing how your content impacts the people of our country. And we have an opportunity to make this impact even more effective. Together, we can bring transformation in the lives of a vast population in our country. Together, we can empower and strengthen many more individuals. Together, we can easily teach and make crores of people understand important matters. We can connect them with us.
Friends, although there are thousands of videos on my channel, the most satisfying for me has been when I talked to lakhs of students in our country through YouTube on subjects like exam stress, expectation management, productivity.
When I am amidst such a big creative community of the country, I feel like talking to you about some topics. These topics are connected with mass movement, the power of the people of the country is the basis for their success.
The first topic is cleanliness - Swachh Bharat became a big campaign in the last nine years. Everyone contributed to it, children brought an emotional power to it. Celebrities gave it heights, people in all corners of the country turned it into a mission and YouTubers like you made cleanliness more cool.
But we don't have to stop. Till the time cleanliness does not become India’s identity, we won’t stop. Therefore, cleanliness must be a priority for each one of you.
The second topic is - Digital payments. Due to the success of UPI, India today has 46 percent share in digital payments of the world. You should inspire more and more people of the country to make digital payments, teach them to make digital payments in simple language through your videos.
Another topic is Vocal For Local. In our country, so many products are made at the local level. The skill of our local artisans is amazing. You can promote them also through your work, and help in making India's local turn global.
And I have one more request. Inspire others also, make an emotional appeal that we will buy the product that has the fragrance of our soil, which has the sweat of a labourer or artisan of our country. Whether it's Khadi, handicrafts, handloom, or anything else. Awaken the nation, initiate a movement.
And one more thing I'd like to suggest from my side. Along with the identity that you have as a YouTuber, can you add an activity. Consider putting a question at the end of each episode or provide action points to do something. People can do the activity and share it with you. This way, your popularity will also grow, and people will not just listen but also engage in doing something.
I really enjoyed talking to all of you. What do you say at the end of your videos... I will also repeat it: Subscribe to my channel and hit the Bell Icon to receive all my updates.
Wishing you all the best.