Ministry of Information & Broadcasting
PIB, Kolkata organizes day-long media workshop “Vaartalaap” in Medinipur
Vaartalaap is a platform that acts as a bridge between the government communicators and the media: Bhupendra Kainthola, DG  PIB
Medinipur: July 18, 2023
Vartalap is the medium to set up a bridge of communication between government and the media, said Shri Bhupendra Kainthola, Director General, East Zone, Union Ministry of Information and Broadcasting while inaugurating the Media Workshop “Vaartalaap” organized by Press Information Bureau  Kolkata for the media persons of West Medinipur today.
Speaking on the occasion, Shri Kainthola said the media ought to point out the short falls in the implementation of Government welfare schemes ,if any, so that it comes to the notice of the government and the delivery mechanisms are tightened for the benefit of the targeted groups.
Mediapersons from West Medinipur district including those from small and medium newspapers participated in large numbers in the VAARTAALAAP programme meant for dissemination of information related to Central Government schemes, projects and programmes.
Shri Kainthola highlighted the functions of Press Information Bureau which is to provide them authentic information related to Central Government programmes and policies. He talked about the massive digital infrastructure in the country. The DG also talked about fake news calling it one of the main concerns and challenges in today's world and urged the media persons to be alert in distinguishing between true and fake.
Addressing to the media persons, Shri Debanjan Chakraborti, former Addl. Director General, PIB, Kolkata mentioned that Seva, Sushashan and Garib Kalyan  are the hallmarks of nine years of the Narendra Modi government. India has gained global recognition through the Aatmanirbhar Bharat initiative, welfare schemes and reinforcing the strength of India’s manufacturing capabilities. The country has achieved remarkable progress in social, economic, and digital sectors, significantly improving the lives of its citizens.
Dr. Manas Pratim Das, Programme Executive, All India Radio, Kolkata gave power point presentation on the subject ofScience and G20. Dr. Das said that G-20 provides an opportunity to showcase India, it's glory and diversity along with showcasing its new heights of excellence in areas ranging from economic progress to to science and technology.
Shri Joydeep Dasgupta, Multimedia journalist spoke on fake news and discussed various means to bust fake news. In this workshop, it was also explained that how PIB press releases, photos, info graphics and other media contents can be obtained directly from PIB’s website, Facebook page as well as twitter handle in Bangla, apart from Hindi, English and other Indian languages.
Smt. Chitra Gupta, Joint Director, PIB, Kolkata conducted the event. In an interactive session held as part of the programme, the journalists shared their concerns and problems faced in their day-to-day functioning. Smt. Gupta answered different queries from the journalists pertaining to different aspect.
Around 50 district media persons participated in the workshop which became so lively and participative in nature that it was appreciated by most of the media persons present. Journalists from Ghatal and Kharagpur also participated in the media workshop.
On the sidelines of VAARTAALAAP, a pictorial exhibition on the theme of “9 Years: Seva, Sushasan and Garib Kalyan” was organized by the Central Bureau of Communication , Field Office, Medinipur to create awareness about different Government sponsored Public Welfare schemes as well as to showcase the strides made by the Government in different sectors for inclusive development of the Nation.