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Media plays a crucial role in spreading awareness about Government schemes: Palakkad District Collector Dr Chithra S
If journalists work in collaboration with the local administration, they can reach more people with development oriented news: Dr. Chitra
Regional Media workshop of PIB Cochin held at Palakkad
Palakkad: June 22, 2023
Palakkad District Collector Dr Chithra S said that people in general lack the right understanding about various Central government schemes and media can play a crucial role in spreading awareness on the same. While delivering the inaugural address at the Regional Media workshop for journalists organized at Palakkad, Dr Chithra pointed out that such workshops organized by Press Information Bureau will act as a catalyst in reaching out to the common man through media. Dr Chithra further added that if journalists work in cooperation with the local administration, they can reach more people with development oriented news.
The Workshop was organized by Press Information Bureau , Cochin, under the Ministry of Information and Broadcasting in association with the Central Bureau of Communication, Palakkad Office, and Press Club, Palakkad.
Shri. V. Palanichamy, Additional Director General, PIB Kerala-Lakshadweep Region, presided over the function. In his presidential address, Shri. V. Palanichamy stressed the role of the media in propagating government schemes, programmes, and policies. Shri. V. Palanichamy requested that media must devote enough space for development related news as this will change the lives of many. He added that in this social media era where every person with a mobile is a journalist, fake news has become a menace. He urged the young journalists to devote time for gaining right knowledge about a particular subject to counter this trend.
As a part of the Workshop, Shri Jai P Bal, Deputy Director, Poverty Alleviation Unit , Palakkad led the first session on “Central Govt Schemes - An Overview" and spoke extensively on Central Schemes such as PMAY and RURBAN. In the same session, Shri Sreenath R. P., Lead Bank Dist. Divisional Manager, Palakkad spoke about various social security schemes being implemented in Palakkad including Pradhan Manthri Suraksha Bima Yojana .
Shri P. K. Surendran, senior journalist spoke on “Development Journalism & the Role of Media in Creating a Jan Andolan”. He said that media can play a key role in creating right awareness among people regarding Government schemes so that it reaches the deserving beneficiary.
Smt. Rashmi Roja Thushara Nair, Director , PIB Cochin gave an introduction to various media Organizations under the Ministry of Information and Broadcasting.
In the 'Sharing of Experiences' segment of the Workshop, Field Publicity Officer of CBC Palakkad Shri. M Smithy, Stringer of Doordarshan News Shri Sreekumar and Shri Faisal Alimuth, Part-time Correspondent of All India Radio News in Palakkad addressed the function representing various media units under Ministry of Information and Broadcasting in Palakkad.
Beneficiary of central government schemes Shri K Uday Praksah  shared his experience about how he benefitted from the scheme. As part of the programme social influencer Shri MN Govind, President of Devashrayam Charitable Society and Ahalia Community Radio Station in-charge Shri Sunil Subramanian also addressed the audience.
During the function, senior journalist Shri K C Narayanan was felicitated by Shri. V. Palanichamy. Smt Shamila K.Y., Media, and Communication Officer, PIB Cochin welcomed the gathering, and Shri Ramesh. N., President, Palakkad Press Club delivered the Keynote address, and Shri K Madhusudanan Karta, Secretary, Press Club delivered the vote of thanks.
PIB periodically organizes such workshops in various districts to build a direct interface with regional media persons as part of its outreach activities.
RRTN/SKY
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