Ministry of Earth Sciences
Swachh Sagar Surakshit Sagar campaign culminates with the largest coast clean up drive held at Juhu Beach in Mumbai
Special emphasis on Plastic Free Ocean to commemorate 75 years of Independence
We should keep a clean India as well as a clean sea coast to create a healthy India: Maharashtra Governor
India’s 7500 km-long coastline will play a vital role in shaping up India’s Vision @ 2047: Dr. Jitendra Singh
Mumbai, 17 September 2022
The largest coastal clean drive-up drive, on the occasion of International Coastal Clean-up Day today, was flagged-off by Maharashtra Governor Shri Bhagat Singh Koshyari, in presence of Union Minister Dr. Jitendra Singh at Juhu Beach in Mumbai. Indian Coast Guard  has conducted the International Coastal Cleanup drive in Mumbai. The ICG personnel alongwith more than 2000 children from various colleges and schools have cleaned the beaches at various locations of Mumbai like Juhu, Girgaon, Versova, Uttan, Madh Marve, Colaba, Bandra and Worli.
Speaking on the occasion, Maharashtra Governor Shri Bhagat Singh Koshyari said, Indians have a deep reverence for Mother Earth since ancient times. Today, however, people's sense of respect for the earth, sea and nature seems to be waning, he noted. The Governor regretted that not only land, but oceans have also been filled-up with plastics and filth and called for carrying out the coastal clean-up drive throughout the year. The Governor said, while the country is passing through the Amritkaal, we should keep a clean India as well as a clean sea coast to create a healthy India. He said that the term ‘Surakshit Bharat’ can be added to the drive of ‘Swachh Sagar Surakshit Sagar’ as cleanliness keeps the country safe.
Dr. Jitendra Singh said that India’s 7500 km-long coastline will play a vital role in shaping up India’s Vision @ 2047. Dr. Singh informed that efforts are being made to remove 15 thousand tons of plastic waste from the sea. Emphasizing on cleanliness of beaches, he said, we need to leverage our underutilized oceanic resources in order to advance the economic growth of our nation. India’s bio-economy is growing fast and is projected to be around 1500 million dollars by 2025, he added. Stating that PM Shri Narendra Modi has been saying that different departments and organizations should not work in silos, Dr. Singh said that the Swachh Sagar Surakshit Sagar campaign has been implemented in a whole of government and nationwide manner, in which citizens across all coastal states participated. Dr. Singh also informed that in the next few years, Indians will go to explore the bottom of the sea just as they will explore the outer space.
The Director-General of Indian Coast Guard Shri VS Pathania delivered the inaugural address. He said that various organizations have come forward to show their concerns for the environment in this drive and thus “it is very encouraging to see huge turnout of volunteers”. He said that his organization ICG believes service to environment is their primary duty. ISG has leading this campaign since 2006, he informed. He further said that Swachh Sagar Surakshit Sgar has been successful in line with our commitment to UN’s Sustainable Development Goal No. 14. The campaign which started 75 days back, witnessed a variety of activities to increase awareness and public participation in the coastal clean-up drive.
The Secretary of Ministry of Earth Sciences Dr. M. Ravichadran said the health of oceans is degrading faster than before, and hence, it is imperative to protect our oceans. If oceans are not there, there will be less monsoon and oceans-lives will also be affected. We need to prevent pollution of oceans for our future generations, he said.
Member of Parliament  Poonam Mahajan, Playback singer Anuradha Paudwal, Satish Modh and volunteers of NCC, NGOs and Coast Guard were present.
International Coastal Clean-up Day
This year, the International Coastal Cleanup Day has gained a positive momentum due to Prime Minister’s appeal for mass cleanliness and sanitation drive ‘Swachh Bharat Abhiyan’ and celebrations of ‘Azadi Ka Amrit Mahotsav’ on completing 75 years of Independence. The aim was to conduct cleanliness drive all along 7,500 km of Indian coast line at 75 beaches for 75 minutes with special emphasis on Plastic Free Ocean to commemorate 75 years of Independence.
The International Coastal Cleanup  day is conducted in various parts of the world in third week of September every year under the aegis of United Nations Environment Programme  and South Asia Co-operative Environment Programme  in South Asian Region. The Indian Coast Guard has been co-ordinating ICC activity in India since 2006 to generate awareness among coastal populace and students towards safe & clean beaches.
In addition to Indian Coast Guard, the ICC-22 is being spearheaded by Ministry of Earth Sciences , Ministry of Environment Forest and Climate Change , National Services Scheme , National Disaster Management Authority  and various other central & state Govt. Departments and Non-Government Organisations .
This year being special due to ‘Azadi Ka Amrit Mahotsav’, the various activities have already been commenced with effect from 04 Jul 22 i.e. 75 days before September 17, 2022 as a run-up to International Coastal Cleanup day. At Mumbai alone, 22 awareness drives at colleges & schools were undertaken by Indian Coast Guard alongwith NSS and NGO My Green Society. Walkathons of 7.5 km, tree plantations of 750 trees, quiz competitions & Motor Cycle rallies were also conducted all along the West coast. Special Community Interaction Programmes with fisher-folks on the occasion of Independence Day were celebrated with hoisting of National Flag at various fishing villages. A mobile application called ‘ECO-Mitram’ has been launched by the Govt. Of India on 05 Jul 22 to take the drive to every individual and the over-whelming response being received is testimony to the commitment of our woke-citizens to become a part of ICC-22.PIB Mumbai | DJM/SC/DR
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