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Media must maintain integrity and ethics in reporting news to serve their responsibilities towards the people: Thrissur Rural SP Smt Aishwarya Dongre
‘To counter misinformation, ensuring authenticity in media reporting is vital’ –Smt. Aishwarya Dongre
Regional Media workshop of PIB Cochin held at Chalakkudy, Thrissur
Chalakkudy: January 30, 2023
Thrissur Rural SP Smt Aishwarya Dongre urged that media should maintain media ethics and integrity in reporting the news to serve their responsibilities towards the people. While delivering the inaugural address at the Regional Media workshop for journalists organized at Chalakkudy in Thrissur District Smt. Aishwarya Dongre pointed out that ensuring authenticity in media reporting is vital to counter misinformation. She added that the media should also strive to present information about government schemes to the common man so that they can benefit from them.
The Regional Media Workshop was organized by Press Information Bureau , Cochin, under the Ministry of Information and Broadcasting in association with the Central Bureau of Communication, Thrissur Office, and Press Club, Chalakkudy.
Shri. V. Palanichamy, Additional Director General, PIB Kerala-Lakshadweep Region, presided over the function. In his presidential address, Shri. V. Palanichamy stressed the role of the media in propagating government schemes, programmes, and policies to reach the last man. He added that for this media should give adequate priority and space to welfare measures introduced by the government for the public good.
During the function, senior journalist journalists Shri PN Krishnan Nair, Shri. CK Paul, and Shri. C.R Purushothaman were felicitated by Smt. Aishwarya Dongre.
As a part of the Workshop, Shri T. V. Ashok Kumar, Financial Literacy Counselor, Canara bank led the first session on the 'Economic Perspective of the Central Government Schemes'. He made a presentation on the major schemes including those in the agriculture, and industrial sectors and those related to social security.
Shri Mohandas Parappurath, senior journalist, spoke on "Central Govt Schemes-Social Perspective and the Role of media in Creating a Jan Andolan”. He said that media could play a greater role in creating acceptability among people regarding Central Government schemes.
Smt. Rashmi Roja Thushara Nair, Director , PIB Cochin gave an introduction to various media Organizations under the Ministry of Information and Broadcasting.
In the 'Sharing of Experiences' segment of the Workshop, Field Publicity Officer of, CBC Thrissur Shri. Abdu Manaf, Stringer of Doordarshan News and Part-time Correspondent of All India Radio News in Thrissur Smt Bharita Pratap addressed the function.
Beneficiaries of central government schemes Shri K K Kochu Muhammed  and Smt Nisha Biju
 shared their experiences about how they benefitted from these schemes. As part of the programme, Social Influencer Smt Uma Preman and 'Hello Radio', Community Radio Station Manager Shri Soorej Raj addressed the audience.
Smt Shamila K.Y., Media, and Communication Officer, PIB Cochin welcomed the gathering, and Shri M. G. Babu, President, Chalakkudy Press Club delivered the Keynote address, and Shri K. V. Jayan, Secretary, Press Club delivered the vote of thanks.
PIB periodically organizes such workshops in various districts to build a direct interface with regional media persons as part of its outreach activities.
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