Ministry of Women and Child Development
Government to celebrate ‘Poshan Pakhwada’ from 8th to 22nd March 2019 across the Country: Smt Maneka Sanjay Gandhi
The Minister for Women and Child Development, Smt. Maneka Sanjay Gandhi today announced that the Government will celebrate the first anniversary of POSHAN Abhiyaan on 8th March, 2019 by organising Poshan Pakhwada across the Country. Briefing media, the WCD Minister said that Poshan Pakhwada will be celebrated as part of Jan Andolan under POSHAN Abhiyaan from 08th to 22nd March, 2019. Secretary, WCD, Shri Rakesh Shrivastava was present at the briefing.
Speaking on the occasion, Smt Maneka Gandhi said that the Poshan Pakhwada will be celebrated on lines of ‘Poshan Maah’ held in the month of September, 2018. The Pakhwada will be launched on International Women’s Day, 8th March, 2019. The Minister informed that the Ministry of Women & Child Development is the nodal ministry for coordinating activities during the month, accordingly, State/UT WCD/Social Welfare Department will be nodal Department for a similar role. The event will be celebrated in convergence mode.
The Minister also informed about the key activities which include Poshan Melas, Rally on nutrition at all level, Prabhat Pheree, Session on nutrition at schools, Self help group meetings, anaemia camps, growth monitoring of children, home visits of newborn babies by ASHA/AWW, Village Health, Sanitation and Nutrition Day  will be carried out . Further IEC activities through mass media, mid media and Social Media will be carried out during Poshan Pakhwada. Social Media Campaign Hashtag #PoshanPakhwada through media partners and team of Swasth Bharat Preraks would be carried out for maximum reach. During Poshan Pakhwada awareness on nutrition in urban area will also be focused. During the Poshan Pakhwada it is also planned to organise workshop on Agri-Nutrition on 15th March 2019.
The Jan Andolan Guidelines which are Multi Sectorial and cover 12 basic themes will be utilised to activate various platforms at ground level. The Jan Andolan Dashboard at website http://poshanabhiyaan.gov.in will have a separate tab to reflect aggregated outcomes of the Poshan Pakhwada. Entry of all activities will be made on periodical basis at block level. Previously, Poshan Maah had garnered 25 crore participation across 22 lakh activities across the country.
All the concerned Ministries/Departments and States/UTs play a key role for implementing various activities during the Pakhwada as was done during Poshan Maah. Activities are planned to be carried out by all the Ministries/Departments by involving the concerned Departments of States/UTs upto the grass root level all the field functionaries during Pakhwada. The Ministries/Departments and States/UTs may also add any other activities for creating awareness.
Ministry of Health & Family Welfare, Drinking Water & Sanitation, Rural Development, Human Resource & Development, Information & Broadcasting, Panchayati Raj, Tribal Affairs, Housing and Urban Affairs, Electronics and Information Technology, Minority Affairs, AYUSH, Sports & Youths Affairs, Social Justice and Empowerment, Ministry of Agriculture Cooperation and Farmers Welfare and Ministry of Consumer Affairs, Food & Public Distribution will partner with WCD Ministry during the Poshan Pakhwada. At the grass root level platform like Gram Sabhas, SHGs, and Field functionaries across various Ministries & Schemes will be used.
Details about suggested activities for Poshan Pakhwada and the schedule are given below in the Annexure -A & B:
Annexure A
Suggested Activities of Poshan Pakhwada
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Ministry
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Activity
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Ministry of Rural Development/ Ministry of Housing and Urban Affairs

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Cooperative/Federation Meetings to address Nutrition
Self Help Group Meetings
Haat Bazaar Activities
Mass Media Campaign
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Ministry of Women and Child Development

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Nukkadnatak /Folk Shows
Poshan Melas
VHSN Day
Cycle Rally – On Nutrition
Home Visits – AWW
Mass Media Campaign
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Ministry of Drinking Water and Sanitation

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Cycle Rally – on Hygiene
Mass Media Campaign
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Ministry of Panchayati Raj

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Panchayat Meetings
Poshan Walks
Prabhat Pheree
Mass Media Campaign
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Ministry of Human Resource Development
Department of Education

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School-Based Activities
Awareness Campaign for Adolescent Girls
Mass Media Campaign
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Ministry of Agriculture and Farmers’ Welfare

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Farmer Club Meeting
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Ministry of Youth Affairs and Sports

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Poshan Rally
Youth Group Meetings
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Ministry of Health and Family Welfare

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Anaemia Camp
Home Visits – ASHA / ANM
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District and Block Admin with Support from Department of Women and Child Development/Social Welfare + Ministry of Health and Family Welfare

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Community Radio Activities
Mass Media Campaign
Annexure B
Poshan Pakhwada Activity Schedule
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Date
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Activity
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Remarks
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8th March
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Poshan Mela, Call for Pakhwada
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9th March
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Panchayat Meetings to begin on Poshan Pakhwada
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10th March
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Cycle Rally
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Sunday
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Poshan Rally
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11th March
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School Based Activities
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Anemia Camp
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12th March
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Awareness Campaign for Adolescent Girls
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Cooperative/Federation Meetings to address Nutrition
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13th March
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Cycle Rally
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Select the activity that was not carried out on 10th March
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Poshan Rally
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14th March
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Youth Group Meetings
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Poshan Walk
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15th March
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Awareness Campaign for Adolescent Girls
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Select the activity that was not carried out on 12th March
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Cooperative/Federation Meetings to address Nutrition
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16th March
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Farmer Club Meeting
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Haat Bazaar Activities
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17th March
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PrabhatPheree
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Sunday
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Poshan Walk
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18th March
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Youth Group Meetings
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Select the activity that was not carried out previously
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School Based Activities
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19th March
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Farmer Club Meeting
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Select the activity that was not carried out on 16th March
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Haat Bazaar Activities
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20th March
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Anemia Camp
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Select Anemia Camp if not carried out on 11th March
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Awareness Campaign for Adolescent Girls
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21st March
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Poshan Rally
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Cycle Rally
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22nd March
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Panchayat Meetings to review the impact of PoshanPakhwada
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