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Regional media has a crucial role in propagating the welfare schemes of the Union Government: Padma Shri Balan Putheri
Schemes implemented in the fields of agriculture, health, and social security have gained worldwide attention: Shri Balan Putheri
Regional Media workshop of PIB Kochi held at Perinthalmanna
Perinthalmanna: September 21, 2023
Padma Shri Balan Putheri said that regional media played an important role in bringing the various welfare schemes of the Union Government to the people at the grassroots level of the society. While delivering the inaugural address at the Regional Media workshop for journalists organized at Perinthalmanna in Malappuram, Shri Balan Putheri pointed out that the Government is implementing many schemes and programs aimed at improving the lives of common people. He added that those schemes in various sectors such as agriculture, health and social security have gained worldwide attention.
The Workshop was organized by Press Information Bureau , Cochin, under the Ministry of Information and Broadcasting in association with the Central Bureau of Communication, Palakkad Office, and Press Forum, Perinthalmanna.
Shri. V. Palanichamy, Additional Director General, PIB Kerala-Lakshadweep Region, presided over the function. In his presidential address, Shri. V. Palanichamy said the media should play an important role in promoting development journalism and development communication. He requested that the media should ensure that people in all sectors are getting the benefits of various welfare schemes.
As a part of the workshop, Shri P. V. Raman Kutty, Financial Literacy Counselor, led the first session on “Central Govt Schemes - An Overview" and spoke extensively on various Central Schemes .
Senior Journalist Shri Ashok Srinivas spoke on ‘Development Journalism and the Role of Media in Creating a Jan Andolan’. He spoke extensively about the importance of development journalism and what journalists should be aware of while reporting development news. Shri Ashok Srinivas pointed out that the role of credibility in development journalism is very important.
Journalist Shri N. P. C. Ranjith led the third session on ‘New Trends in Journalism & Social Media’. He spoke in detail about the transformational changes in the media scene with the entry of social media and how to prevent fake news. He also talked about the need to ensure the authenticity of information.
Smt. Rashmi Roja Thushara Nair, Director , PIB Cochin gave an introduction to various media Organizations under the Ministry of Information and Broadcasting.
In the 'Sharing of Experiences' segment of the Workshop, Shri. M Smithy , Field Publicity Officer of CBC Palakkad , Shri Suresh Edappal , Part-time Correspondent of All India Radio News in Malappuram and Shri P R Hari Kumar , Stringer of Doordarshan News addressed the function representing various media units under the Ministry of Information and Broadcasting.
Beneficiaries of central government schemes Shri Pradeesh Kumar , Shri Abdul Basheer M  and Shri Subin Pulikkathra  shared their experiences about how they benefitted from the schemes.
During the function, senior journalist Shri PAM Abdul Khader was felicitated by Shri. V. Palanichamy.
Shri A. Radhakrishnan and Shri James T. J., President and Secretary of Press Forum, Perinthalmanna respectively, delivered the keynote addresses and Smt Shamila K.Y., Media, and Communication Officer, PIB Cochin welcomed the gathering.
PIB periodically organizes such workshops in various districts to build a direct interface with regional media persons as part of its outreach activities.
RRTN/SKY
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