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Media can play a constructive role in propagating the welfare schemes of the Government: Wayanad Sub Collector R Sreelakshmi
Regional Media workshop of PIB Cochin held at Sulthan Bathery, Wayanad
Sulthan Bathery: October 27, 2022
In a state like Kerala, media can play a constructive role in propagating the welfare schemes of the Government, said Sub Collector of Wayanad Smt. R Sreelakshmi. While delivering the inaugural address at the Regional Media workshop for journalists organized at Sulthan Bathery In the Wayanad district of Kerala, Ms. R Sreelakshmi pointed out that in Kerala the literacy rate is high and most of the population are regular media subscribers who will ensure maximum reach of the schemes.
The Regional Media Workshop was organized by Press Information Bureau , Cochin, under the Ministry of Information and Broadcasting in association with the Central Bureau of Communication, Wayanad Office, and Press Club, Sulthan Bathery.
Shri. V. Palanichamy, Additional Director General, PIB Kerala-Lakshadweep Region, presided over the function. In his presidential address, Shri. V. Palanichamy stressed the role to be played by the media in ensuring maximum reach for government schemes. Shri. V. Palanichamy added that there is a need to understand development journalism to help the schemes to achieve the desired results. For this media should give adequate priority and space to welfare measures introduced by the government for the public good.
During the function, senior journalist Shri O.K.Johnny was felicitated by Ms. R Sreelakshmi. In his address, Shri O. K. Johnny said that the media should concentrate more on rural reporting and the welfare schemes of the government should be given priority to make people aware.
As a part of the Workshop, Shri Bibin Mohan, District Lead Bank Manager led the first session on the 'Economic Perspective of the Central Government Schemes' and made a presentation on the major schemes including the schemes in agricultural, social security, and educational sectors implemented by the Central Government.
Dr Muneer Babu, Assistant Professor , Calicut University spoke on the Social Perspective of various Central Government Schemes including Ek Bharat Shrestha Bharat, Ayushaman Bharat, and National Education Policy among others.
Smt. Rashmi Roja Thushara Nair, Director , PIB Cochin gave an introduction to various media Organizations under the Ministry of Information and Broadcasting.
In the 'Sharing of Experiences' segment of the Workshop, Field Publicity Officer of Wayanad CBC Shri. Prajith Kumar, All India Radio News Wayanad Part-time Correspondent Shri. Arun Vincent, Doordarshan News Wayanad Stringer Shri. O. P. Kuriakose addressed the function on behalf of various media units under the Ministry of Information and Broadcasting in Kerala.
Beneficiaries of central government schemes Shri Sinu Kumarapuram  and Shri Abdul Samad  shared their experiences about how they benefitted from these schemes. As part of the programme, Social Influencer Bishop Joseph Mar Thomas of Sulthan Bathery Diocese also addressed the event. Fr Bijo Thomas of Community Radio 'Radio Mattoli' gave an insight into how community radio stations work and the role played by them in uplifting the lives of the common people.
Smt Shamila K.Y., Media, and Communication Officer, PIB Cochin welcomed the gathering, and Shri Madhu Natesh, Secretary, Press Club delivered the vote of thanks.
PIB periodically organizes such workshops in various districts to build a direct interface with regional media persons as part of its outreach activities.
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