EXAMPLES

Example 1.1 - Technological Change Social media has revolutionized the way businesses Example 1.1 - Technological Change Social media has revolutionized the way businesses 1.1 - Technological Change interact with their customers. A recent study found that 80 percent of survey respondents believe CEO involvement in social media is crucial to the success of the business. However, many CEOs still prefer to network in person. Managers today must find a balance between both forms of interaction, which each have their unique benefits. CEOs need not devote all their time to monitoring social networking sites, but it is important to recognize the value that can come from gathering statistics on information such as the number of customer complaints on Twitter or the 3 most-liked posts on Facebook.

Example 1.2 - Innovation: noted above, email retention is of major concern to managers Example 1.2 - Innovation: noted above, email retention is of major concern to managers 1.2 - Innovation: today. Accordingly, numerous companies have taken advantage of this opportunity to offer both email management systems and consulting about appropriate e-mail retention. Cataphora is one such company. Its customers rely on it not only to retain emails, but to provide software and hardware that can help to recreate discussions, even when they are held across multiple different 4 systems.

Example 1.3 - Leading: 'Generation Y' employees really that much different in their Example 1.3 - Leading: 'Generation Y' employees really that much different in their 1.3 - Leading: motivational needs than baby boomers or generation X employees? Andrea S. Hershatter, the director of the undergraduate business program at Emory University, thinks so. She believes that Gen Y employees need more direction from their employers because they dislike ambiguity and risk. At the same time, she says '…they feel entitled to have others support them in their efforts 5 to accomplish and achieve.'

Example 1.4 - Top-level managers: used to be that top-level management was the purview of Example 1.4 - Top-level managers: used to be that top-level management was the purview of 1.4 - Top-level managers: white males. But times are changing, and even though minorities and women still face glass ceilings, they are also breaking through to the executive suite. Consider Indra Nooyi, the 51-year- Fortune old CEO of PepsiCo. In 2006 and 2007, named her the most powerful woman in the U.S. business. Nooyi, a former consultant, leads by reinvention, and says, 'The minute you've 6 developed a new business model, it's extinct, because somebody is going to copy it.'

Example 1.5 - Interpersonal and communication skills PricewaterhouseCoopers releases an Example 1.5 - Interpersonal and communication skills PricewaterhouseCoopers releases an 1.5 - Interpersonal and communication skills annual report on 'Annual and Long -Term Incentives. ' The report covers the ways in which top companies reward their employees. Interestingly enough, the 2007 report shows that companies are moving away from incentives based only on financial measures, and are now rewarding top executives on things like people management skills as well. This shows the importance of 7 interpersonal and communication skills for the practicing manager.

Example 1.6 - Survive and Thrive: One Thing You Need To Know…About In his book Example 1.6 - Survive and Thrive: One Thing You Need To Know…About In his book 1.6 - Survive and Thrive: Great Managing, Great Leading, and Sustained Individual Success , Marcus Buckingham