# Lachlan Simpson

######### 17 Gordon St. Greenslopes, QLD 4120| 0 408 012 263| lachiesimpsonmi@gmail.com | https://lachlansimpson.com/ | LinkedIn

## PROFESSIONAL SUMMARY Extensive experience managing a small business, delivering production services and equipment hire for advertising agencies, brands, production companies and film and television (broadcast) networks. Personally, directed and produced (end-to-end) 30-content pieces including national advertising campaigns. Expertise in designing and conveying emotive storytelling and using innovative multi-platform practices with research and evaluation of media campaigns. Provided learning material based on my experience as a unit coordinator for Queensland School of Film and Television (QSFT). • Management and procurement experience spanning 8-years across multiple client portfolios, industries and Primary Media Platforms (Print, Digital, Broadcast & Radio) for award winning clients (Financial, Government, Mining, Health, Education, IT, Legal and Compliance, HR, Recruitment, Marketing & Communication) • Ability to multitask across a number of different projects at once and implement creative problem solving • Business growth and development (grew turnover 15% YOY & net profit 10% YOY) • Award winning creative work and well-respected industry professional • Successfully grew a business from a volatile cash-flow position, to a positive balance sheet in the space of 48-months, by reducing debt ratios and increasing market share • Extensive film and television production experience from both a client service and technical perspective • High level communication and management skills • Asset inventory management, logistics and scheduling for small to large scale teams with tight turnarounds • Detail orientated, self-motivated and goal-orientated • Hard working, diligent, honest and reliable In the workforce for 10 years in a full-time capacity, 5-years as a part time capacity. Since 2008, I have been a managing director of a production and media- facilities company in Queensland. This company is a small business, 4-full time employees, with a 500K turnover. I have also been a Head of Department freelance operator for over 10-years; working with a number of high-profile clients and companies, in varied fields.

## EXPERIENCE DIRECTOR, PRODUCER AND SPECIALIST TECHNICIAN | Various Locations (National & International) 2004 – present

## Roles: Director/DOP, Producer, Autocue Operator, Camera Assistant, Camera Operator, Sound Engineer,

- • Content creation - Specialise in collaborating with agencies, brands and companies to create marketing collateral for campaigns
- • Project management - Experienced manager of large-scale projects from design, implementation to evaluation
- • Production - Lead and develop the capability of a large multidisciplinary team. Played key roles in the development of key brand and campaign content initiatives. Worked on 100’s of Ad campaigns, corporate productions, broadcast shows with small- and large-scale teams (1-50 people) with tight deadlines
- • Organisational development - Advise senior management, client and stakeholders of best practice and post campaign evaluation
- • Logistics - Equipment checks and dispatch (high net value, intricate and sophisticated equipment procedures
- • Confidentiality - Dealt with confidential and sensitive matters for private and government client portfolios (NDA’s)

Key achievements

- Ø Accepting a posthumous award in 2013 (Edwin Scragg award) on behalf of my family (ACS award)
- Ø Working with the Bill Gates Foundation (end of 2016). I had the humbling experience of working with Mr. Gates and Microsoft directly
- Ø Working with both state & federal MP’s – including the past two Queensland Premiers and Prime Ministers

## Worked my way through departmental responsibilities within the Film and Television industry for both Broadcast and Long form productions. Typically, technicians work their way from entry level positions, to Head of Department roles in different departments (Camera, Sound, Lighting (electrics), Gripping, Production, Directing etc.). Established and maintained close ties with local networks and creative professionals and garner valuable experience quickly, allowing me to be a head of department technician for over 8-years. Some of my work can be seen via the link provided: https://lachlansimpson.com/

## Marketing Consultant – Plum Property 2016 – 2020 • Consultation – Liaised with high asset / net-value clients portfolios and management team on industry best practice and campaign development. • Account management – Pre and post campaign implementation and evaluation. • Digital Best Practice – Industry recognized innovative marketing initiates with strong consumer engagement, click through to purchase pathway. • Media Buys – Out of Home, Print, Broadcast and Multiple-Digital media buys to target key consumer groups. • Production - Facilitated end-to-end production scheduling and logistics for creative personnel. • Campaign Development – Designed and implemented marketing campaigns - From concept and script development through to delivery. • Asset management – Worked with marketing team to manage marketing assets for specific assets and agents, as well as the broader brand.

## Consulted with Plum Property management to implement multi-platform marketing channel campaigns using innovative techniques. Helped in developing nationally recognized marketing campaigns helping the Agency boost market share and reach, becoming the leading Western Suburbs medium sized agency.