JNTUA B.Tech. R20 Regulations

########## JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY ANANTAPUR B.Tech (ME) - IV-I Sem L T P C

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########## 20A52701a) ENTREPRENEURSHIP &INCUBATION (HUMANITIES ELECTIVE II)

########## Course Objectives:

- • To make the student understand about Entrepreneurship
- • To enable the student in knowing various sources of generating new ideas in setting up of New enterprise
- • To facilitate the student in knowing various sources of finance in starting up of a business
- • To impart knowledge about various government sources which provide financial assistance to entrepreneurs/ women entrepreneurs
- • To encourage the student in creating and designing business plans

########## Course Outcomes:

- • Understand the concept of Entrepreneurship and challenges in the world of competition.
- • Apply the Knowledge in generating ideas for New Ventures.
- • Analyze various sources of finance and subsidies to entrepreneur/women Entrepreneurs.
- • Evaluate the role of central government and state government in promoting ntrepreneurship.
- • Create and design business plan structure through incubations.

########## UNIT I

Entrepreneurship - Concept, knowledge and skills requirement - Characteristics of successful entrepreneurs - Entrepreneurship process - Factors impacting emergence of entrepreneurship - Differences between Entrepreneur and Intrapreneur - Understanding individual entrepreneurial mindset and personality - Recent trends in Entrepreneurship.

########## UNIT II

Starting the New Venture - Generating business idea - Sources of new ideas & methods of generating ideas - Opportunity recognition - Feasibility study - Market feasibility, technical/operational feasibility - Financial feasibility - Drawing business plan - Preparing project report - Presenting business plan to investors.

########## UNIT III

Sources of finance - Various sources of Finance available - Long term sources - Short term sources - Institutional Finance - Commercial Banks, SFC's in India - NBFC's in India - their way of financing in India for small and medium business - Entrepreneurship development programs in India - The entrepreneurial journey- Institutions in aid of entrepreneurship development

########## UNIT IV

Women Entrepreneurship - Entrepreneurship Development and Government - Role of Central Government and State Government in promoting women Entrepreneurship - Introduction to various incentives, subsidies and grants - Export- oriented Units - Fiscal and Tax concessions available - Women entrepreneurship - Role and importance - Growth of women entrepreneurship in India - Issues &Challenges - Entrepreneurial motivations.

########## UNIT V

Fundamentals of Business Incubation - Principles and good practices of business incubation- Process of business incubation and the business incubator and how they operate and influence the Type/benefits of incubators - Corporate/educational / institutional incubators - Broader business incubation environment - Pre-Incubation and Post - Incubation process - Idea lab, Business plan structure - Value proposition

########## Textbooks:

- 1. D F Kuratko and T V Rao, ' Entrepreneurship - A South-Asian Perspective - Cengage ' Learning, 2012. (For PPT, Case Solutions Faculty may visit : login.cengage.com)
- 2. Nandan H, ' Fundamentals of Entrepreneurship', PHI, 2013

########## References:

- 1. Vasant Desai, 'Small Scale Industries and Entrepreneurship', Himalaya Publishing 2012.
- 2. 2. Rajeev Roy 'Entrepreneurship', 2 Edition, Oxford, 2012.