JNTUA B.Tech. R20 Regulations

########## JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY ANANTAPUR B.Tech (ME) - III-II Sem L T P C 3 0 0 3 (20A52701b) MANAGEMENTSCIENCE (HUMANITIES ELECTIVE-II)

########## Course Objectives:

- • To provide fundamental knowledge on Management, Administration, Organization &its concepts.
- • To make the students understand the role of management in Production
- • To impart the concept of HRMin order to have an idea on Recruitment, Selection,Training& Development, job evaluation and Merit rating concepts
- • To create awareness on identify Strategic Management areas &the PERT/CPM for better Project Management
- • To make the students aware of the contemporary issues in management

########## Course Outcomes:

- • Understand the concepts &principles of management and designs of organization in a practical world
- • Apply the knowledge of Work-study principles &Quality Control techniques in industry
- • Analyze the concepts of HRMin Recruitment, Selection and Training &Development.
- • Evaluate PERT/CPM Techniques for projects of an enterprise and estimate time & cost of project &to analyze the business through SWOT.
- • Create Modern technology in management science.

UNITI UNITI NTRODUCTION TO MANAGEMENT Management - Concept and meaning - Nature-Functions - Management as a Science and Art and both. Schools of Management Thought - Taylor's Scientific Theory - Henry Fayol's principles - Eltan Mayo's Human relations - Systems Theory - - Line organization - Line & Staff Organisational Designs Organization - Functional Organization - Matrix Organization - Project Organization - Committee form of Organization - Social responsibilities of Management.

########## UNIT II OPERATIONS MANAGEMENT

Principles and Types of Plant Layout - Methods of Production (Job, batch and Mass Production), Work Study - Statistical Quality Control- Deming's contribution to Quality. Material Management - Objectives - Inventory-Functions - Types, Inventory Techniques - EOQ-ABC Analysis - Purchase Procedure and Stores Management - Concept - Meaning - Nature-Functions Marketing Management - of Marketing - Marketing Mix - Channels of Distribution - Advertisement and Sales Promotion - Marketing Strategies based on Product Life Cycle.

########## UNIT III HUMANRESOURCES MANAGEMENT(HRM)

HRM - Definition and Meaning - Nature - Managerial and Operative functions - Evolution of HRM - Job Analysis - Human Resource Planning(HRP) - Employee Recruitment-Sources of Recruitment - Employee Selection - Process and Tests in Employee Selection - Employee Training and Development - On-the- job & Off-the-job training methods - Performance Appraisal Concept - Methods of Performance Appraisal - Placement - Employee Induction - Wage and Salary Administration

########## UNIT IV STRATEGIC &PROJECT MANAGEMENT

Definition& Meaning - Setting of Vision - Mission - Goals - Corporate Planning Process - Environmental Scanning - Steps in Strategy Formulation and Implementation - SWOT Analysis - Network Analysis - Programme Evaluation and Review Technique (PERT) - Project Management - Critical Path Method (CPM) Identifying Critical Path - Probability of Completing the project within given time - Project Cost- Analysis - Project Crashing (Simple problems).

########## UNIT V CONTEMPORARY ISSUES IN MANAGEMENT