Educational is videos, articles, instructions, and narratives designed to teach something, whether it's changing a baby's diaper, building a home, or creating a harmonious relationship.

Cognitive or informational or informational - helps to learn more about the world and its representatives. These are dictionaries and encyclopedias, fascinating documentaries and the like.

Entertaining - respectively, created for entertainment purposes. These are games, funny videos, pictures and memes, as well as entertaining texts, narratives and more. Interactive or involving - aimed at active interaction with the target audience. These are discussions, auctions, polls, contests, sweepstakes, quests, battles and many other interesting things.

Reputational or PR content or PR content - helps to convey the purpose and mission of brands, companies or public figures, and create a certain image, causing the desired reaction or action.

#### Storytelling

is about telling interesting and compelling stories.

Situational - congratulations on holidays, coverage of various events. UGC content or user-generated content is created by active users of the Internet space. These can be amateur videos and photos, comments and reviews, as well as author's blogs and channels.

According to the style of presentation, content can be: expert, motivational or inspiring, communicative, provocative or author's. It is not uncommon for the content to be mixed, for example, an educational video can be served in an entertaining format, and brand reputation is built using customer testimonial videos. Social media posts usually contain an image and text.

What is a content plan Some companies and public figures create content spontaneously or ad hoc. However, the best results are achieved by those who use the content plan. What does he represent? This is not just a random list of planned publications, but a well-thought-out strategy for presenting information in the first place. Do you have a plan to capture the Internet space for your own purposes?

What does the content plan include to be a successful one? First of all, this is a list of those useful things that you need to convey to the visitors of your resource. Then you need to decide on the submission format, placement and time of publication. To get the maximum profit from the invested work, every moment must be clearly thought out. All data is entered into a table with which it will be convenient to work. Google Sheets help with teamwork. The table will have several columns: publication name, submission format (article for the website, post on social networks, video on YouTube), time and place of publication, short description for the artist, column for KPI, column for notes and comments. A content plan is developed for a week or a month, sometimes for a year, if there is a long work to be done on the material. If a post for Instagram can be created in a day, then an expert article is prepared in a month, and it takes even more time to create video materials. It’s good to have a newsbreak calendar for the content plan. It reflects significant events in the life of the company, as well as various social and cultural events, holidays, events, celebrations. So it will be visually visible by what date it is necessary to prepare the relevant material,