# Bev Schofield | Creative Director

1608 Henry Street Alton, IL 62002 | 618-401-1418 bevschofield66@gmail.com | http://www.bevschofield.com

## OVERVIEW

Creative Director/Photo Art Director with over 20 years of Digital & Print Art Direction & Photo Art Direction experience. Lead creative from start-up companies to Forbes 500 Companies. Stratagize and concept ideas into brand focused solid deliverables. Lead meetings with Senior Managers, Sales Directors, Clients & Buyers. Interview, hire and supervise personel and freelance talent. Oversee photo shoots, location, model & crew selections. On time performance, strong organizational skills, attention to detail & client’s brand. Ability to multi-task in a fast-paced environment under tight deadlines. Strong sense of urgency & creative problem solving.

## EXPERIENCE Contract Creative Director June 2017 - Present

Jilly’s Cupcake Bar and Café St. Louis, MO Design new on-brand visual elements to effectively convey messaging. Maintain consistent use of graphic imagery in all materials. Generate computer graphics, page-layout, web development & photography for: Jilly’s stores, Ads, Outdoor and Social Media

Contract Creative Director Creative Director October 2015 – January 2017 Amerimark Direct Cleveland, OH Full-time Art Direction for Time for Me Catalog and Feel Good Store Catalog Re-Design. Craft the overall look and feel of the brand direction for multiple marketing channels. Schedule and plan all photoshoots, including: choosing models, location, hiring freelance staff & photographer. Present creative concepts to management, that aligns with business goals. Understand client feedback and communicate that feedback to creative staff and outside vendors. Worked with Client and Creative Team to drive all schedules assuring timely, quality creative.

## Marketing & Creative Director June 2014 –November 2015

Stray Rescue of St. Louis St. Louis, MO Leader of brand awareness, marketing, design, event planning & fund raising. Slashed marketing budgets, breathed new life into creative strategy & marketing. Broke shelter records consistently beating monthly adoption & donation goals. Planned & implemented materials for adoptions, merchandising, advertising and event collateral.

## Marketing & Creative Director June 2013 – June 2014

Magnet Works/Studio M Fenton, MO Leader of a 3-person team in a fast-paced, team oriented & entrepreneurial environment. Steering Committee Member directed company growth, strategy & global decision-making. Developed design deliverables: Catalog winning “Best in Industry” at Atlanta Market, Showroom winning “Best in Category” at Atlanta Market. Lead re-branding to effectively convey messaging and company Brand. Managed computer graphics, page-layout, web development & photography for: 4 quarterly Catalogs; reaching 25k customers, Packaging, Advertising, PR, email Marketing, Social Media & Trade show Design.

Creative Director Director April 2012 – June 2013 Bissinger’s Handcrafted Chocolatier St. Louis, MO Leader of a 4-person department in an adaptable, multi-tasking environment. Member of Senior Management Team with key role in re-branding & national decision making. Maintained consistent use of branded graphic imagery in all materials. Generated computer graphics, page-layout, web development & photography for: Retail & Wholesale Catalogs. Art Direct Photoshoots. Luxury package redesign, Advertising, PR. Retail & Wholesale, Social Media, Trade show & Store Graphics.

Freelance Art Director Art Director February 2010 – April 2012 Bissinger’s Chocolate | Color Art | Hereford Printing | Caleres Designed & produced marketing websites, print collateral & digital art for the above list of clients.