Please, help me with this task: Develop the first main idea (the 'ill') for the topic from the lesson.
Make sure you structure the development clearly and logically. Use such a rhetorical device as alliteration once or twice. And more information: An actuation persuasive speech is designed to 
convince the listeners to take some action.
A.The structure of the speech
1) Monroe’s motivated sequence
I. Attention
 In this part, you do everything possible to grab your 
listeners’ full and undivided attention. You can do this by 
using various attention catchers.
II. Need
 In this part, you convince your audience that there is a 
problem that needs to be fixed. Tell your audience what 
the problem is, why it is a problem and what causes it.
Explain who is affected by this problem and how severe it 
is. You can mention how this problem affects your 
audience.
In other words, you create a need to do something about 
the problem before you offer your listeners a solution. 
Your goal is to create an emotional response. If you do it 
well, people will feel angry, sad or frustrated, and with the 
negative emotions comes a desire for change.
You can do this by painting a picture where you show 
how and why the current state is not satisfactory. Use 
data, images, stories or other types of evidence.
III. Satisfaction
 In this part, you explain to your audience how to satisfy 
the need they are now feeling. Provide a solution. Make 
sure you give your audience a clear step-by-step plan of 
the solution. The plan must be easy to follow, so make it 
detailed and include the steps you think may be obvious. 
Assume your audience has no idea how to solve the 
problem and only you know how to make those negative 
emotions go away.
IV. Visualisation
 In this part, you explain what will happen when your 
solution is implemented. What would it be like if the 
problem is solved? Focus on the benefits, describe how 
much better life will be then. Make your audience feel like 
they are already in the future, connect them emotionally 
with the vision you have painted for them
V. Action
 In this part, you call your audience to take one or more 
first steps towards the solution. If everything before has been done properly, by this 
moment your listeners will have been on an emotional 
roller-coaster. They will have felt negative emotions (the 
current world is not good enough) and they will have felt 
positive emotions (there is a solution and good potential 
future). So, they will be motivated to banish their negative 
emotions and achieve the positive state. They just need to 
know what exactly they can do to make this happen. Give 
clear and specific instructions. Make sure it is a simple 
and immediate task, for example, you can ask your 
audience to sign a petition which you have prepared and 
brought, or you can ask them to get more information 
about the issue by providing a link to a website, etc.
2) A variation on Monroe’s motivated sequence
I. Introduction
a. Attention
b. A brief preview of main ideas. Explain what you will do in 
your speech but do not reveal your solution yet.
II. Ill (= Need, Problem)
 Explain that there is a problem and prove that it really is 
a problem.
III. Blame (= Need, Cause of the problem)
 Explain what causes the problem.
IV. Cure (= Satisfaction, Solution)
 Present a step-by-step plan.
V. Consequences (= Visualisation)
 Explain the results of implementing your solution.
VI. Call to action (= Action)
 Give clear instructions what to do in the here and now.
B. Start developing your speech
1) Decide what it is exactly that you want your listeners to do (Cure).
2) Decide what the ill is and what the blames are.
 What problem will your cure help to solve?
 What causes this problem?
3) Develop the first main idea, the ‘ill’. C.The ‘ill’: Something demands our attention
‘If we are going to convince someone to make a change, we need to convince 
them there is a need for that change.’ (Matt McGarrity)
1) Think about the ‘ill’ in two ways:
 How big is the problem?
 How bad is the problem?
2) Decide what types of evidence can prove that the problem is either 
big or bad or both.
Types of evidence: facts, statistics, examples, peer or expert 
testimonies, narratives, analogies, descriptions, definitions, 
explanations.
3) Collect information for your evidence.
4) Develop the ideas for the ‘ill’ part of the speech.
 Use ‘prepare – give evidence – conclude’ pattern to develop 
every idea. For example:
 ‘Let me give you some numbers.’ (Prepare)
 Show and explain statistics. (Give evidence)
 ‘So, these numbers prove that the problem affects a lot of 
people.’ (Conclude)