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[00:00:00] I pay $54,000 a year to be part of a
[00:00:04] mastermind group uh and I just got off a
[00:00:06] call with the real Brian Mark who was
[00:00:08] interviewed and he does $10 million a
[00:00:11] year and in this video I'm going to walk
[00:00:14] you through everything that I learned
[00:00:16] from that call and what I'm going to
[00:00:18] apply into my business and I'm also
[00:00:20] going to show you how I'm going to take
[00:00:21] the content from that video and how I'm
[00:00:24] going to write viral LinkedIn content
[00:00:26] that's then going to generate me dozens
[00:00:29] of leads from from the content from that
[00:00:31] call itself if this is the first time um
[00:00:33] you've been on my channel um if you
[00:00:35] don't know who I am my name is Matthew
[00:00:36] LV I run this program called seven
[00:00:38] figure creators I've got about 60,000
[00:00:40] followers on LinkedIn uh I've got about
[00:00:42] generated about 200 sorry 729 th000
[00:00:44] Impressions on LinkedIn in the past 28
[00:00:46] days uh and what I do is I help small
[00:00:48] business owners generate leads on
[00:00:50] LinkedIn and close revenue for their
[00:00:52] business and revenue wise we've done
[00:00:54] about
[00:00:55] $260,000 in the past 4 weeks uh alone
[00:00:59] and so let's get into it so I just got
[00:01:01] off the call and what I like to do when
[00:01:04] I have a really high valuable call um is
[00:01:06] I like to take notes on the call so I've
[00:01:08] got an iPad setup here and I've got this
[00:01:10] seven figure creators thing so these are
[00:01:12] all the notes from the call and what
[00:01:15] matters when you have a call or when
[00:01:17] you're doing anything right it's the
[00:01:18] recency that you action the notes so I
[00:01:21] got off the call I was like man this is
[00:01:22] like so freaking valuable like I've got
[00:01:24] to quickly take notes and write down say
[00:01:27] what were my five biggest takeaways from
[00:01:29] that and then how I can write other
[00:01:30] pieces of content and on this video I'm
[00:01:32] going to write my LinkedIn post and I'm
[00:01:34] going to put the link to the LinkedIn
[00:01:35] post below so you once you watch this
[00:01:37] video you'll be able to then click on
[00:01:38] the LinkedIn post link and be like let's
[00:01:40] see how many views and Impressions I got
[00:01:42] and I'll probably come back later and
[00:01:43] update in the description how many
[00:01:45] meetings are actually booked from the
[00:01:47] post as well so showing you I want to
[00:01:49] show you how I can you can repurpose
[00:01:51] other content that's not your own
[00:01:52] content and still generate boatloads of
[00:01:54] leads so what I make sure now every time
[00:01:58] I produce content because I put out 12
[00:02:01] to 14 LinkedIn posts a week I'm also
[00:02:04] putting out honestly like I'm putting
[00:02:05] out one times YouTube a day
[00:02:08] now I also do three
[00:02:11] emails emails a week and then I also
[00:02:14] Post in our community every day so seven
[00:02:16] times days a week when you do this much
[00:02:19] content you have to repurpose content
[00:02:22] but also when you create one piece of
[00:02:24] content you need to create multiple
[00:02:26] pieces of content so what I'm going to
[00:02:28] do now is like I'm recording this
[00:02:31] YouTube video right which gets me one
[00:02:33] times YouTube video for the actual
[00:02:36] content I'm also going to write one
[00:02:38] times LinkedIn post now on the call and
[00:02:41] then I'm also going to write one times
[00:02:43] email as well and I'm also going to turn
[00:02:46] this into one times lead magnet LinkedIn
[00:02:49] post and I'll show you what that is in a
[00:02:51] section and I'm going to actually turn
[00:02:53] it into two YouTube videos so I'm going
[00:02:55] to show you this video how I reproduce
[00:02:58] the content and this may be a pretty
[00:03:00] long video I'm just going to go through
[00:03:01] my whole process I'm literally going to
[00:03:02] do it while we're on the call so it
[00:03:04] might be a bit laborious but I'll show
[00:03:05] you my whole system and process cuz I
[00:03:07] always wanted to know how do people
[00:03:09] actually do it like just film me I would
[00:03:11] just want to see you working and see
[00:03:13] what you actually do but from this like
[00:03:15] one piece of content I'll get two
[00:03:17] YouTube videos which one this is one of
[00:03:18] them and another one I'll get a LinkedIn
[00:03:20] post I'll be have an email and I'll
[00:03:22] create a lead magnet post and if this
[00:03:24] post goes off I will most likely
[00:03:26] repurpose these multiple times and and
[00:03:30] I'll also get a school post I'll get a
[00:03:33] school post from this which I'll post in
[00:03:34] our community so in total I'm going to
[00:03:36] get 1 2 3 4 5 6 7 eight I'm going to get
[00:03:39] eight pieces of content and if I was
[00:03:41] still doing my podcast consistently I do
[00:03:43] nine I'm going to get eight pieces of
[00:03:46] content from the one idea and that's how
[00:03:49] people can produce so much freaking
[00:03:51] content you look at these content
[00:03:52] creators they've obviously got teams but
[00:03:53] they also just pump out boatloads of
[00:03:55] content because they use the same thing
[00:03:58] multiple times and when I mean two I
[00:04:00] mean I'll post on LinkedIn today then
[00:04:02] I'll post on LinkedIn again in 2 months
[00:04:04] that's what I mean I'll show you um an
[00:04:06] example of this actually no we want get
[00:04:08] into an example I'm just going to get
[00:04:09] straight into it because it's fresh in
[00:04:10] my memory so the first thing I want to
[00:04:12] do if I've watched a YouTube video or if
[00:04:16] I've consumed a piece of content and I
[00:04:18] want to write other content about it I
[00:04:19] need to take notes like immediately I'll
[00:04:22] show you an example on LinkedIn of a
[00:04:23] post that generated me thousands and
[00:04:25] thousands of Impressions by doing this
[00:04:27] and these types of posts are OB
[00:04:29] observation posts and they do really
[00:04:32] well so this one here this is an
[00:04:36] observation post and I've repurposed it
[00:04:38] can't display what the
[00:04:40] heck well that's weird found it here it
[00:04:44] is so I watched the Yasmine Alec so if
[00:04:48] you don't know who Yasmin Alec is he's
[00:04:49] probably one of the best copywriters in
[00:04:50] the Hall of LinkedIn I watched the
[00:04:52] interview that he and Chris do did if
[00:04:54] you don't know who Chris do did he's
[00:04:56] also like probably known as like the OG
[00:04:58] personal brand dude is a absolute weapon
[00:05:01] and so I watched this interview that
[00:05:02] they had on the weekend uh this was
[00:05:05] about I think about 4 weeks ago I'll
[00:05:07] pull it up and so I went Christo Christo
[00:05:10] Yasmin Alec
[00:05:13] right and there we are so one month ago
[00:05:16] so I watched this video and I actually
[00:05:18] watched it twice on the weekend and I
[00:05:20] was like let's just get so many Google
[00:05:23] accounts sometimes the ads I swear I pay
[00:05:25] for YouTube premium it's literally the
[00:05:26] best so I watched this video and I
[00:05:30] watched it while I went for a run and I
[00:05:31] took down notes as I went and I was like
[00:05:33] uh I kind of don't agree with some stuff
[00:05:35] here so I decided all right I'm going to
[00:05:37] create an observation post and I used an
[00:05:40] image here I can actually show you how I
[00:05:41] did the image but I'll do that later on
[00:05:43] I'll show you how I did it and I'm just
[00:05:44] like got me pointing to here the video
[00:05:48] so I'm borrowing their credibility and
[00:05:49] then there's me here a bit of whitewash
[00:05:51] in the background and comment Chris and
[00:05:52] this got like 30,000 Impressions and 600
[00:05:54] likes so it was very high performing and
[00:05:56] I just said I just watched the Yasmine
[00:05:58] Alec and Christo interview here's three
[00:06:00] things I agree with and three things I
[00:06:02] disagree with and so and then I said I
[00:06:05] agree with this thing I agree disagree
[00:06:06] with this thing agree disagree and then
[00:06:09] I actually used this post to book myself
[00:06:11] on Christo's podcast uh if you don't
[00:06:13] know who Christo is or the future I'm
[00:06:15] jumping on the podcast with him he's got
[00:06:17] 2.63 million subscribers in about a
[00:06:20] month's time as well so like I used it
[00:06:21] to actually sell myself onto the podcast
[00:06:24] but this is it was just taken from an
[00:06:26] observation and then I also used it
[00:06:29] again up here when I
[00:06:36] said where is it yeah here it is I said
[00:06:38] I sold myself onto a 2.62 million
[00:06:41] subscriber podcast with one cold DM and
[00:06:43] one post here's how and so I reposted a
[00:06:46] very similar post and then this one also
[00:06:49] got 27,000 Impressions which was really
[00:06:51] really good so these generated me
[00:06:53] probably like 10 to 15 meetings and it
[00:06:55] like wasn't even like my stuff I was
[00:06:57] just taking other people's stuff and
[00:06:59] that's why if you watch videos and you
[00:07:01] write opinion pieces or observations of
[00:07:03] different things like that can somewhat
[00:07:05] sometimes do a lot better than what your
[00:07:07] original content can do because you
[00:07:09] borrow their credibility it's like you
[00:07:11] don't even have to be credible and I'll
[00:07:13] show you an example of a client right he
[00:07:15] he did this so Kenan he borrowed the
[00:07:18] credibility of athletic greens and he
[00:07:20] did actually a few viral lead magnet
[00:07:22] posts you should definitely follow him
[00:07:24] if you want to do Vira lead magnets this
[00:07:26] post last year that he did he broke BR
[00:07:29] down athletic greens funnel he got
[00:07:33] 10,633 comments absolutely insane he he
[00:07:37] book 35 inbound meetings from this using
[00:07:39] our our actual lead magnet for formula
[00:07:41] he did another one here as well he's got
[00:07:43] another one another one another one so
[00:07:46] he's done literally five and he
[00:07:47] generated so many leads sorry I moved my
[00:07:49] move my thing he generated so many leads
[00:07:52] um that he like couldn't even fulfill
[00:07:54] them because he's literally working a
[00:07:55] job at the same time which was crazy
[00:07:56] using our like lead magnet framework so
[00:07:58] this stuff works you don't need to have
[00:08:00] sold a billion dollars yourself to make
[00:08:02] content um you can just observe other
[00:08:04] people's content so he helps people do
[00:08:05] landing page conversions he observe
[00:08:07] someone else's landing page conversions
[00:08:09] and to find other people's viral post
[00:08:11] content on LinkedIn just download this
[00:08:12] free tool called Cleo uh and you can
[00:08:14] just find viral lead magnet content as
[00:08:17] well so these types of posts work really
[00:08:19] well so after this meeting with the real
[00:08:21] Brian Mark and if you I'll just pull it
[00:08:23] back up definitely follow him just have
[00:08:25] a look here follow him on Instagram he's
[00:08:27] he said he's posting six times a day now
[00:08:29] which is amazing but like his
[00:08:31] content is dope as and he does $10
[00:08:33] million a year and he's got a similar
[00:08:35] business model to me so it was like a
[00:08:37] similar business so it was really really
[00:08:39] great watching him so in it so like from
[00:08:42] this one idea or Genesis of content I'm
[00:08:44] going to create eight pieces this is
[00:08:46] like 101 what you should do like this is
[00:08:49] how like so many big content creators
[00:08:51] just pump out boatloads of content it's
[00:08:53] like one idea loads of times and then
[00:08:56] repurpose it over and over so I'm going
[00:08:58] to quickly go through the notes now and
[00:09:01] then I'm going to take away I'm going to
[00:09:02] just note down what was some of the top
[00:09:04] takeaways one of the easiest things to
[00:09:07] do when you do an observation like when
[00:09:09] you watch some in or a video and you're
[00:09:11] like the it's easy to say you know what
[00:09:14] what your top five takeaways were you
[00:09:17] know from doing it or top five things
[00:09:19] I'm going to action or here's what I'm
[00:09:20] going to steal to take our business from
[00:09:22] $3 million to $10 million and I'll think
[00:09:24] about the hook later the Hook's probably
[00:09:26] going to be like I just I just got off a
[00:09:28] 90 minute call um with a business owner
[00:09:31] that does $10 million a month here's my
[00:09:34] five takeaways how we're going to scale
[00:09:36] um scale scal to where he is um feel
[00:09:39] free to steal this stuff you know what I
[00:09:40] mean and and then I put it in a hawk say
[00:09:42] this was part of a $54,000 your
[00:09:44] Mastermind and so it's like really
[00:09:45] intriguing it pulls people in so these
[00:09:48] are all my notes and I'll just kind of
[00:09:50] run through and just it's just the
[00:09:52] reason I like doing this so quickly is
[00:09:53] because once you watch something or
[00:09:55] consume something if you then
[00:09:58] immediately action it it's stays in your
[00:10:00] brain and so by me rewriting all this
[00:10:02] stuff and creating this content even
[00:10:04] creating this video it's going to
[00:10:05] distill the information in my brain most
[00:10:07] people just mindlessly scroll and they
[00:10:10] mindlessly scroll because they don't
[00:10:11] have anything to do with the information
[00:10:13] that's why I like producing content a
[00:10:15] lot because every time I write a post
[00:10:17] like CU I'm committing to a certain
[00:10:18] number of posts it forces me to get
[00:10:21] better and remember so it's actually
[00:10:22] kind of an accountability thing like I'm
[00:10:24] doing this for accountability anyways
[00:10:26] there's a few things that popped out in
[00:10:28] the thing so talked about how he does
[00:10:30] three different types of content he does
[00:10:32] connection content which is about you
[00:10:34] proof content and then value content and
[00:10:37] he does all Instagram and videos but you
[00:10:39] can take what a lot of other people do
[00:10:40] and apply to yourself doesn't matter
[00:10:42] what the platform is and so I liked the
[00:10:44] way he did these different things and
[00:10:46] I'm going to say one thing that I'll
[00:10:48] probably take away from that that I
[00:10:49] might add to my list is the value types
[00:10:51] of content he always lay it in client
[00:10:54] results into everything but in an an
[00:10:57] interesting way which was really cool um
[00:11:00] he also added a text message when he
[00:11:03] reached out to people via Instagram he
[00:11:05] said you know if if you're looking to
[00:11:06] implement a link he he would say he
[00:11:08] helps online fitness coaches if you're
[00:11:10] looking to generate 10K a month as an
[00:11:11] online fitness coach I reply back um
[00:11:14] with I think he said 10K and let's have
[00:11:16] a chat so I might add this PS to our
[00:11:18] text messages that we send out to leads
[00:11:20] as well so he put a full course on
[00:11:23] YouTube in a playlist that's
[00:11:26] sick podcast episode of me um
[00:11:29] interviewing clients that was really
[00:11:31] cool so honestly so many of these things
[00:11:33] I want to steal but I won't put all of
[00:11:34] them in the post what do you means by
[00:11:36] full YouTube coures he literally
[00:11:38] recorded a course just put on YouTube
[00:11:39] for free and he said that is one of the
[00:11:41] best funnels that he's got giving away
[00:11:42] boatloads of stuff he also had does
[00:11:45] podcast episodes where he just
[00:11:46] interviews clients on the podcast and I
[00:11:49] do have a podcast but I stopped doing it
[00:11:50] for a bit because I wanted to more
[00:11:52] leverage this video YouTube setup
[00:11:54] because I feel like I'm better on video
[00:11:55] and I can show a lot of credibility but
[00:11:57] I may go back into the podcast game he
[00:11:59] also used viralindo to find different
[00:12:03] types of content uh and so but viral
[00:12:06] finders is on LinkedIn they have Cleo he
[00:12:08] said his rules for Content are you want
[00:12:09] to get consistent then you want to make
[00:12:11] quality and then you want to pop out
[00:12:12] more volume so that was pretty good um I
[00:12:16] really liked this question that he had
[00:12:18] was in sell by chat when you're dming
[00:12:20] people him or his team would say um tell
[00:12:23] me a bit about you and when did you get
[00:12:25] into your business and so I like that
[00:12:28] question to a conversation because one
[00:12:31] of the best ways to start Chats on
[00:12:32] LinkedIn if someone viewed your profile
[00:12:34] or they opt in for a lead Magnet or
[00:12:35] something like that you go be like hey
[00:12:37] so so here's the lead magnet also also
[00:12:39] by the way just saw you've been posting
[00:12:40] on LinkedIn like you know what made you
[00:12:41] get into it or why do you want to use
[00:12:42] LinkedIn to generate leads for your
[00:12:43] business and so it's just a really easy
[00:12:46] way to give someone a reason and way to
[00:12:47] start a conversation which is pretty
[00:12:49] cool um he's also got 12 Setters in his
[00:12:52] DMS which is insane and that work from
[00:12:54] 5: to 12:00 p.m. and he has a kpi of
[00:12:57] 2600 new chats per week which is wild um
[00:13:00] his stages are he's got chats started
[00:13:02] chats past chat booked and 100 new chats
[00:13:04] per shift which is insane um he the way
[00:13:07] he has his structure setup is he has the
[00:13:10] Setters and then he's got the I think
[00:13:13] it's opener Setters and closes and the
[00:13:14] Setters ask one two three questions
[00:13:17] before they pass to the closes so I
[00:13:18] might look at implementing something
[00:13:19] like this and then he just says do you
[00:13:21] mind if I ask a couple of quick
[00:13:22] questions if I might be out of help
[00:13:23] which is pretty cool here as well but
[00:13:24] nothing crazy inovative here this was
[00:13:27] all some basic stuff um he talked about
[00:13:29] how much he pays his vas what they
[00:13:31] collect um no more than five direct
[00:13:34] reports cancellation forms that's that
[00:13:37] was one other thing that I took out here
[00:13:39] as well of we don't actually have a
[00:13:41] cancellation form so we don't know why
[00:13:43] people leave which could be pretty
[00:13:44] annoying in how we upgrade the program
[00:13:47] um he's talked about here keep Sobo chat
[00:13:49] going until the 10 I really like this
[00:13:53] around nurturing leads so after him or
[00:13:56] his team book A book a meeting with
[00:13:58] someone they constantly talking to the
[00:14:00] person before the meeting happens and
[00:14:01] nurturing them so I'm going to add that
[00:14:03] in as
[00:14:04] well oh he also works harder on himself
[00:14:08] than he does with the business and so
[00:14:11] and he's got he's got a vision for his
[00:14:12] life how he pays his phone Setters what
[00:14:15] he should do what he mentioned to get
[00:14:17] better at content is he said you should
[00:14:18] get a videographer get someone to film
[00:14:20] and edit research viral ideas uh this is
[00:14:23] a good idea for the video as
[00:14:25] well and then we've got the hook subject
[00:14:28] hook format so so what he looks for in
[00:14:29] the other types of videos or the viral
[00:14:32] videos is he looks for what's the hook
[00:14:33] what's the format and what's the subject
[00:14:35] matter so I've kind of gone through and
[00:14:39] I've kind of analyzed this so next step
[00:14:41] what I'm going to do how I'm going to
[00:14:43] write the LinkedIn post I always like to
[00:14:46] start by writing a LinkedIn post and
[00:14:49] then creating a video um after just
[00:14:53] because I find it easy
[00:14:56] to write and distill the information
[00:14:58] when you create create something with a
[00:14:59] format and then if I come back and I
[00:15:01] create the uh YouTube video after it's
[00:15:03] really it's like a lot easier cuz I've
[00:15:05] already got the flow on the format so I
[00:15:06] can kind of just read off it as well at
[00:15:09] the same time so I'm going to this is
[00:15:11] going to be like the learnings LinkedIn
[00:15:13] POS so I'll start with the hook and I'll
[00:15:15] probably go and edit it at the end if
[00:15:16] you don't know what this um software is
[00:15:19] it's just called orth it up uh it's
[00:15:21] probably the best LinkedIn software out
[00:15:23] it's it's amazing because if I look here
[00:15:25] it shows me what it looks like on the
[00:15:26] mobile on the right which is everything
[00:15:28] cuz 70% of people consume LinkedIn
[00:15:30] content from the mobile phone but I'll
[00:15:32] start by writing the actual post and so
[00:15:35] I I'm going to need a hook and so I'll
[00:15:36] be like um this
[00:15:39] morning this morning and I'll edit this
[00:15:42] later I'll say
[00:15:46] today I was
[00:15:48] on a call with a $10 million business
[00:15:54] owner business
[00:15:57] owner uh
[00:16:00] today I had
[00:16:04] a I had a 90 Min call I'll say this
[00:16:10] morning
[00:16:12] morning I joined a 90-minute call with a
[00:16:16] 10 mil um 10 mil
[00:16:21] yeah with a
[00:16:23] Founder doing 10 mil a year um
[00:16:30] uh these are the
[00:16:33] top here's the the top five things I
[00:16:39] learned here's the top five things I
[00:16:42] learned I pay paid I
[00:16:47] pay I paid
[00:16:51] $54,000 $54,000 to be on on this
[00:16:56] score so this is kind of just the start
[00:17:00] of the hook but I want to talk about you
[00:17:02] know how it was a 90-minute call I could
[00:17:04] even remove that this morning I had a
[00:17:07] call I had a call with
[00:17:16] a they under doing this
[00:17:22] morning I could say I chatted here's the
[00:17:24] top five things I
[00:17:25] learned uh I paid $55,000 to be on this
[00:17:28] call um cool and so now I'm going to go
[00:17:30] through the top five things and you're
[00:17:32] going to see like real time me writing
[00:17:34] this post and finishing it so I need to
[00:17:36] go through here and I'm going to do it
[00:17:38] while I'm going to look at this myself
[00:17:40] and you're going to see my screen but
[00:17:41] I'm just going to show the different
[00:17:43] types of things
[00:17:46] that I'm going to pull the five
[00:17:48] learnings and put them on the page and
[00:17:49] show you how I do it so so I'm going to
[00:17:51] go here so
[00:17:53] um so say Brian Mark has and I'll just
[00:17:57] State exactly who he is has 317 370k
[00:18:02] followers on
[00:18:05] Instagram
[00:18:07] Instagram 370k followers on Instagram
[00:18:09] because I want people to buy in
[00:18:11] followers on
[00:18:13] Instagram and has
[00:18:16] built and
[00:18:19] built a $10 million year
[00:18:23] business it's very organic
[00:18:27] content content
[00:18:29] um so he knows what he's
[00:18:32] doing he's
[00:18:35] doing cool and then I'm going to say the
[00:18:37] top five takeaways right
[00:18:40] so he uses he uses three content types
[00:18:46] only um T1
[00:18:51] connection I would probably say type
[00:18:54] one one connection content
[00:18:59] connection
[00:19:01] content type
[00:19:03] two proof and I know this may be a bit
[00:19:07] boring but I just want to show you real
[00:19:08] time how long it takes me to write one
[00:19:09] of these posts but the thing is when I
[00:19:11] write one I'm going to create eight
[00:19:12] pieces of content so even though this
[00:19:14] might take me an hour whatever it is
[00:19:15] then that's fine so type two connection
[00:19:18] content connection so I'd
[00:19:24] say this is
[00:19:26] content only about you
[00:19:30] you
[00:19:36] content about you so people get to know
[00:19:41] who you are one common
[00:19:47] interest interest
[00:19:53] proof sharing
[00:20:04] engaging
[00:20:15] value make it so good people
[00:20:19] can't believe believe it's
[00:20:25] free cool so there's three types of
[00:20:28] content
[00:20:30] [Music]
[00:20:33] um so he uses and I'm might start with
[00:20:37] everything saying
[00:20:39] he
[00:20:41] he
[00:20:43] he
[00:20:45] sends
[00:20:50] psct in
[00:20:52] DMS people know
[00:20:57] those whenever
[00:21:01] someone requests a free
[00:21:11] resource he
[00:21:17] first uh let me just go right arrow
[00:21:19] actually right arrow right right
[00:21:24] arrow all right let's go like this where
[00:21:27] was I at
[00:21:29] got have everything I'm just going to
[00:21:30] quickly save um he sends the
[00:21:36] resource
[00:21:38] he
[00:21:39] gives them a
[00:21:43] compliment he
[00:21:49] he I might actually write exactly what
[00:21:51] he
[00:21:53] says
[00:21:55] PS if you're an online
[00:21:59] Fitness coach
[00:22:02] looking to scale to 10K a
[00:22:07] month apply
[00:22:10] back with
[00:22:14] 10K
[00:22:19] 10K cool that's what he says there
[00:22:22] that's a pretty good
[00:22:23] one then we've
[00:22:26] got you know
[00:22:29] put a full course on
[00:22:32] YouTube I might use
[00:22:39] that
[00:22:45] use and then what I might do is I might
[00:22:52] say what I'm
[00:22:55] stealing I might I might say what he
[00:22:58] does and then I might say at the end
[00:23:00] what I'm stealing so like he does this
[00:23:02] what I'm stealing blah blah blah and
[00:23:05] what I'm going to
[00:23:06] implement what I'm
[00:23:10] stealing right what I'm stealing yeah
[00:23:14] I'll add that each time and I won might
[00:23:17] not use all of
[00:23:21] these cons equality volume rule of
[00:23:23] content viral finder
[00:23:29] he uses an
[00:23:31] Intrigue question to start a chat I
[00:23:36] might use that
[00:23:37] one tell me a bit about
[00:23:43] you and
[00:23:45] when why you got into online fitness
[00:23:51] coaching cool that's a good
[00:23:55] one let me find what's next
[00:24:01] [Music]
[00:24:03] told you is going to be laborious but I
[00:24:05] want to make sure this run no more
[00:24:06] direct reports cancellation
[00:24:10] form he uses a
[00:24:14] cancellation form when someone
[00:24:18] leaves y That's a good
[00:24:25] one he keeps chat that's going after
[00:24:30] call is booked and I might write out
[00:24:33] like eight of these and then I might if
[00:24:37] I write eight and then I only put five
[00:24:40] on LinkedIn what I'll do is then I'll
[00:24:43] just add them in the comments or I'll
[00:24:44] use them later as well
[00:24:46] [Music]
[00:24:48] um here works this was
[00:24:52] good himself then the business
[00:24:58] so he does he does
[00:25:16] hypnosis
[00:25:24] um there we are see I'm using like the
[00:25:27] rule of three people like reading
[00:25:29] through
[00:25:52] things and see how what I'm doing is the
[00:25:55] academic reading level is one I'm
[00:25:57] writing and really simple terms this is
[00:25:59] like super dup key um videographer
[00:26:39] ideas I like so see as I'm writing I'm
[00:26:42] kind of working it out as I go I'm
[00:26:43] looking for the rule of three um and so
[00:26:47] I kind of like that he uses three types
[00:26:50] of content
[00:26:52] only I might just
[00:26:56] go connection
[00:27:01] content only about
[00:27:04] him
[00:27:09] personally uh proof
[00:27:14] content sharing
[00:27:17] client results in a fun
[00:27:21] way value
[00:27:35] can't believe that it's free yeah that's
[00:27:37] cool I like that better so this rule of
[00:27:39] three and then I could say like what I'm
[00:27:41] stealing and
[00:27:45] implementing
[00:27:47] Implement
[00:27:48] thing what I'm stealing in and then I
[00:27:51] like that format so boom boom boom what
[00:27:54] I'm seeing and then that's kind of like
[00:27:55] my take this is kind of what he does um
[00:28:01] and I might set the scene of like what
[00:28:03] he is this morning I to call the
[00:28:07] founder I I might I
[00:28:11] just 0 minut call with a Founder doing
[00:28:14] $10 million a year here's the top three
[00:28:17] things I
[00:28:19] learned here's the top
[00:28:23] thing I
[00:28:25] paid $554,000
[00:28:28] to be on this
[00:28:31] call yeah that's cool I like that hook
[00:28:33] there as well here's the top cuz what
[00:28:35] you want to do if we scroll down here
[00:28:36] right is I want to you want to use stats
[00:28:39] and numbers so I just had a call with a
[00:28:41] Founder doing 10 million I just had a
[00:28:43] 9-minute call with a Founder doing 10
[00:28:45] mil a year here's the top five things I
[00:28:48] learned I paid $54,000 to be on this
[00:28:55] call cool um
[00:28:58] then I'll go Brian
[00:29:04] Mark
[00:29:06] call with Brian
[00:29:09] Mark now I might actually just go Brian
[00:29:11] Mark then I use these
[00:29:17] arrows
[00:29:21] has 320 followers on
[00:29:26] Instagram um
[00:29:29] I got to say like points about
[00:29:31] him scal to 10 mil a year in five
[00:29:37] years um
[00:30:22] there we are so I want to say like a
[00:30:24] little bit about him do
[00:30:48] cool I can probably use the tropar thing
[00:30:51] down here
[00:30:52] right cool all right cool and so I just
[00:30:56] like rereading the post as well so I
[00:30:58] just had a 90minut call the founder
[00:30:59] doing 10 mil a year here's the top of
[00:31:00] the five things I learned I paid $54,000
[00:31:02] to be on this call Brian
[00:31:04] Mark is a
[00:31:13] legend 54k followers on
[00:31:16] Instagram he scouted 10 in five
[00:31:19] years he's helped I like starting with
[00:31:22] he
[00:31:24] he's he n game month
[00:31:38] and he did all all this with
[00:31:40] only with only organic content in
[00:31:47] DMS selling
[00:31:53] online I just Legend I'm just doing to
[00:31:58] build credibility cuz then I want people
[00:31:59] to like look up I probably go at the
[00:32:02] real brine
[00:32:05] Mark I
[00:32:10] go at the real Bri
[00:32:15] mark on Insta
[00:32:33] my God
[00:32:34] this I work that out later because I
[00:32:36] want people to look up his insta and
[00:32:38] then I want him to come back to this
[00:32:39] post and look up the insta and keep
[00:32:40] going back hey go his insta Instagram
[00:32:43] you SC in he does g cont so he knows I
[00:32:46] do something
[00:32:49] online
[00:32:52] that's
[00:32:54] why I slammed
[00:32:58] two
[00:33:01] coffees and
[00:33:04] took 38 pages of
[00:33:19] notes so I'm use okay I'll
[00:33:23] explain this here so I'm using I just
[00:33:26] had a 9 minut call with
[00:33:38] with Brian who does 10 m a year here's
[00:33:41] the top things I learned I pay for Brian
[00:33:43] Marks a legend the real he
[00:33:46] GRE and he did all that with Oran okay
[00:33:48] so let me break it down and I'll
[00:33:50] probably change this as
[00:33:52] well
[00:33:54] so I'm saying I just had a 90minut call
[00:33:57] cuz I want to say recency so I want to
[00:33:59] show if you're recently doing something
[00:34:01] people are more intrigued and then I if
[00:34:03] I say Brian who does 10 million a year
[00:34:05] it's automatically Authority and then I
[00:34:07] say here's the top five things I learned
[00:34:09] the reason I want to do this is because
[00:34:11] people are only going to read this a
[00:34:12] little bit and then I'm going to have an
[00:34:13] I'm going to use an image that's really
[00:34:16] similar to this image where I'm going to
[00:34:17] like point at Brian and making money or
[00:34:19] something like that as well and then I
[00:34:21] say here's the top five things I learned
[00:34:23] I paid
[00:34:24] $54,000 I probably say by the
[00:34:26] way I paid $54,000 to be on to be on the
[00:34:30] call the call right uh Brian Marks a
[00:34:33] legend real he grew blah blah blah he
[00:34:35] scouted this he helped this and now he
[00:34:37] did all so I'm saying a lot of specifics
[00:34:39] and numbers here because I want to show
[00:34:41] his credibility because I want the
[00:34:42] reader to read through him like I'm
[00:34:43] going to read this because this person
[00:34:45] knows their he did it all with
[00:34:47] Organic content DM so I know he knows a
[00:34:49] thing about selling online that's why I
[00:34:52] slammed
[00:34:53] slammed three coffees and took 30 pages
[00:34:58] of notes while on the call this morning
[00:34:59] and so like I'm just adding that in
[00:35:01] there CU I want people to envis me
[00:35:04] drinking heaps of coffees and then also
[00:35:06] writing the notes copiously like me
[00:35:07] really paying attention because this
[00:35:09] person's hot here here are my five
[00:35:12] here are my five
[00:35:13] takeaways he uses three types of content
[00:35:16] only um connection content about him
[00:35:17] personally improved content
[00:35:22] value and within each content type
[00:35:29] there's
[00:35:30] dozens
[00:35:34] dozens there are 20 to 30
[00:35:37] [Music]
[00:35:40] um types
[00:35:42] of 30 formats he
[00:35:49] rotates adding new ones as he finds
[00:35:55] them what I'm stealing
[00:36:02] and then I say I probably make this bold
[00:36:04] right and I
[00:36:07] go
[00:36:11] Brian
[00:36:13] makes his Pro
[00:36:25] brine what I'm what I'm I'm steal the
[00:36:28] fact that he just uses proof
[00:36:31] Brian makes
[00:36:33] his
[00:36:35] proof proof content so
[00:36:38] good that people want to read
[00:36:42] it
[00:36:44] my we have 400
[00:36:48] plus
[00:36:51] testimonials that I can use
[00:37:21] so what I'm saying the reason I said
[00:37:23] this here right is I said Prime makes
[00:37:25] his proof content so good that people
[00:37:26] want to read it we have 400 plus
[00:37:28] testimonials this here is kind of like
[00:37:30] me doing like a mini case study or just
[00:37:32] sliding in that we've got tons of
[00:37:34] testimonials but what I kind of took
[00:37:36] from what he did was that he uses his
[00:37:39] proof content in like boatloads of his
[00:37:41] social posts but he does his videos in a
[00:37:42] really fun way so it doesn't look like
[00:37:44] hey my client got this result it's like
[00:37:46] no it's sick so it's really cool
[00:37:48] next is he sends psct in the DMS
[00:37:51] whenever someone requests a free
[00:37:53] resource so if someone's like you know
[00:37:55] comment here and get access to this like
[00:37:57] I do with like lead magnets as well I'll
[00:38:00] show you what a lead magnet is right
[00:38:02] here he he literally asked them a
[00:38:05] question in the lead magnet so he he'll
[00:38:08] do a post he'll get a th000 comments
[00:38:10] like this one here and then it's like
[00:38:12] hey comment this and I'll send it to you
[00:38:15] go here I've made this amazing thing
[00:38:17] comment this and I'll send it to you but
[00:38:20] then each time he sends something to
[00:38:21] someone he just immediately asks them a
[00:38:23] question uh and so you know he says
[00:38:26] whenever someone requests a re he sends
[00:38:28] the resource he gives them a compliment
[00:38:31] he uses a he uses the PS PS um he gets
[00:38:38] gets 1 in30 replies from the
[00:38:44] PS PS um if you're looking online can
[00:38:51] help cool and then I say what I'm
[00:38:54] stealing
[00:39:00] and I'll go
[00:39:05] um
[00:39:08] um using the PS at the
[00:39:12] end makes it
[00:39:14] feel non
[00:39:17] salesy as it's
[00:39:22] optional when people
[00:39:36] PS I think what all right um
[00:40:01] cool I can't really do the double thing
[00:40:21] so cool so essentially what I'm saying
[00:40:24] here is I'm essentially just going to
[00:40:25] steal what he does like so someone ask
[00:40:27] for a free thing he gives it to them and
[00:40:29] then I send it out so I use this PS so
[00:40:31] I'm just going to steal his PS and use
[00:40:32] it right so what I'm stealing cool and
[00:40:35] so I've got that there I might just add
[00:40:36] the W I'm steings into underneath each
[00:40:40] one of
[00:40:50] these
[00:40:51] yeah that's I'm probably going to steal
[00:40:53] those things so I've got one two right
[00:40:57] and then I'm going to
[00:40:59] go he has a media
[00:41:09] team right he has a media team he pays
[00:41:12] for time
[00:41:13] videographer yeah someone he pays
[00:41:16] someone to reacharge his viral videos
[00:41:17] right um
[00:41:50] what I'm I say what I'm
[00:41:52] stealing right what I'm going to steal
[00:41:56] um for
[00:42:49] sorry I'm not talking I just need
[00:42:56] uh for
[00:43:32] okay so what I'm stealing cool so the
[00:43:36] reason I'm saying this stuff around like
[00:43:38] what I'm doing right is first up I want
[00:43:41] to find a video editor in Sydney so I
[00:43:43] want to layer in so I can actually get
[00:43:44] more out of the content I'm also
[00:43:46] engaging three times you's Consultants
[00:43:48] two of them have over 1 million Subs
[00:43:51] Plus subs and the other used to be Al of
[00:43:53] do's creative director I'm using that to
[00:43:55] show that I'm investing in lot in the
[00:43:56] content and it kind of makes me look
[00:43:58] like a big dog if you know what I mean
[00:44:03] um yeah this one
[00:44:06] here I like this
[00:44:12] one
[00:44:26] four
[00:44:56] for
[00:45:25] for for
[00:46:16] m
[00:46:47] [Music]
[00:46:49] let me see how much I've got
[00:46:52] here oh w r over
[00:46:57] [Music]
[00:47:18] what I might have to do for this one is
[00:47:20] I might have to extend the other ones in
[00:47:22] the comments I just had a 90 minute re
[00:47:24] cry who makes
[00:47:49] yeah so what I'm going to have to do is
[00:47:50] cuz this is quite long and quite dense
[00:47:52] I'm actually at a grade two reading
[00:47:54] level that's okay I might have to say
[00:47:57] cuz I want to keep all the detail
[00:47:58] because these types of posts people want
[00:47:59] to really read a lot about them is I
[00:48:02] want
[00:48:05] to um say
[00:48:11] um I want to fit everything in the post
[00:48:15] so I'll paste this right so I'll grab
[00:48:17] this here cool and
[00:48:22] so here yeah cool and so I'll make it
[00:48:26] into like a comment
[00:48:29] section what I mean by that is what I'll
[00:48:32] do is I'll write the post and then the
[00:48:33] first comment I'll put like these are
[00:48:35] the other points that I learned in it as
[00:48:37] well which is pretty cool uh and so let
[00:48:40] me go back to here okay so this is what
[00:48:41] I got so what I'm
[00:48:44] stealing um so I'll go number
[00:48:55] five
[00:49:25] for for
[00:50:09] yeah that's
[00:50:17] cool
[00:50:25] um
[00:50:55] for
[00:51:25] for for
[00:52:09] cool there's a word prade that is an
[00:52:13] actual
[00:52:14] word okay so I've gone and created Five
[00:52:17] here I'm doing this so I like remember
[00:52:19] this myself and I know this video has
[00:52:20] gone for a long time but whatever I'm
[00:52:22] half doing this to myself anyway so okay
[00:52:25] so there's one other thing thing that I
[00:52:26] want to write about cancellation form
[00:52:28] when someone's leaving he uses
[00:52:30] intriguing question start the
[00:52:33] chat I'm actually just going to write it
[00:52:35] all he did successful clients on his
[00:52:39] podcast put a full course in his YouTube
[00:52:42]  we're actually going to steal that
[00:52:44] as well I'm just going to keep writing
[00:52:46] because I'm just in a flow right and
[00:52:49] I'll just add what I do is I'll add to
[00:52:51] the comments after so I'll get a
[00:52:52] boatload of Hang Time uh on my actual
[00:52:55] LinkedIn itself he put a full call on
[00:53:25] YouTube
[00:53:55] for
[00:54:25] for
[00:54:55] for for
[00:55:55] go
[00:56:25] for for
[00:57:25] sh
[00:57:55] for for
[00:58:56] for
[00:59:30] ah this one was really good he keeps
[00:59:31] going chats after the goal is
[00:59:55] booked
[01:00:24] for for
[01:01:09] all
[01:01:10] right nearly done see how long it takes
[01:01:13] me to write a post but I get to
[01:01:15] repurpose it multiple times what I'm
[01:01:24] stealing for
[01:02:18] context and provide contextual
[01:02:53] all right that was the wall takes me a
[01:02:56] while to write content but when you
[01:02:58] write one
[01:02:59] thing then you write many so then it's
[01:03:02] fine so get rid of this CU I'll probably
[01:03:06] immediately post this in my school group
[01:03:09] uh and then I'll post it directly inside
[01:03:11] here so right let's go through let's
[01:03:14] pull this one up
[01:03:16] right all right let's pull it up so I'm
[01:03:18] going to post it in my school group
[01:03:19] first because I just want to give
[01:03:20] everyone a
[01:03:22] value
[01:03:24] um so got school right open
[01:03:28] something
[01:03:33] go
[01:03:35] go and I probably won't edit it as much
[01:03:38] just because I don't need
[01:03:44] to all right all right all right
[01:03:57] see I wrote a long form post H all right
[01:04:01] let's just go through and make sure
[01:04:02] we've ticked it off right
[01:04:08] here's I would say how many minutes ago
[01:04:11] was that uh 90 minutes uh 99 minutes ago
[01:04:43] [Music]
[01:04:47] two three four five
[01:04:54] six 7
[01:04:58] nine nine
[01:05:12] things so he grew this only follows on
[01:05:14] Instagram
[01:05:46] go so I go
[01:05:48] category probably say this is content
[01:05:51] and I'd say this one here and I'll
[01:05:54] probably say the real R
[01:06:00] Mark
[01:06:05] right I want to go
[01:06:09] here
[01:06:11] [Music]
[01:06:13] Instagram I might actually just send a
[01:06:15] screenshot of his
[01:06:19] Instagram and I'm going to go over here
[01:06:26] all
[01:06:29] right all right cool so I just sent a
[01:06:33] screenshot of his Instagram to myself it
[01:06:36] should just pop up in a second yeah
[01:06:37] there it is and I'll just download that
[01:06:39] and I'll just add that onto the school
[01:06:41] thing here because I just want to show
[01:06:44] who it is because I want people to like
[01:06:45] look at it and engage and all that kind
[01:06:47] of
[01:06:49] stuff there we are yep
[01:07:07] cool cool inside post ask
[01:07:10] un and I email to everyone because I
[01:07:12] haven't done an email in a while okay so
[01:07:13] we've got one post of high quality
[01:07:15] content I'm going to pin it as well in
[01:07:17] our school
[01:07:21] community and pade
[01:07:28] yep that should go quite well okay so
[01:07:30] that's Post Number One post number two
[01:07:33] is now I need to create the um the
[01:07:36] visual for this so like what I'm what
[01:07:39] I'm going to make it look like and I
[01:07:40] just want to do a video of just like me
[01:07:42] pointing up at him like I did with the
[01:07:45] other post with Yasmin Alec I think that
[01:07:47] was one where is the other yasine Alec
[01:07:49] post not that
[01:07:50] one ah no where is it ah whatever I'll
[01:07:55] find that post in a second I'll show it
[01:07:57] to you in Miro so I use this tool called
[01:07:59] Miro right and I'm going to take and
[01:08:02] I'll open this up and this is just a
[01:08:03] board where I just keep everything and
[01:08:05] it's just it's just a show it's
[01:08:07] like not organized at
[01:08:09] all and so I'm just going to
[01:08:12] take this and then I'm going to scroll
[01:08:16] out okay so I'm going to take this one
[01:08:18] here so and the way that I create this
[01:08:21] white background is it's this is just
[01:08:25] see how there's these images I just
[01:08:26] create like a a box like this and I just
[01:08:30] make it like white with a bit of Shadow
[01:08:32] and no pity or whatever it's called and
[01:08:35] then I put myself over here behind it
[01:08:37] and then I move this to the front and
[01:08:39] the way I got this video of me the
[01:08:41] background is I just go to remove.bg and
[01:08:44] it removes the background of anything so
[01:08:46] you can put yourself here and so I can
[01:08:50] say
[01:08:51] here and I can go I can grab
[01:08:56] where's the image I'm not very good at
[01:08:57] computers as you can see all right so
[01:09:00] there's the real Brian Mark here him and
[01:09:03] he's also got a YouTube video where he
[01:09:05] shows that he does $10 million a year so
[01:09:07] not a YouTube video he's got a video on
[01:09:10] my business
[01:09:16] generated so I'm just going to pull it
[01:09:18] up now so I'm I'm just on his Instagram
[01:09:20] just scrolling through to try and find
[01:09:22] it uh where he talked
[01:09:24] about oh
[01:09:28] Jesus and so I'm going to grab
[01:09:31] this this one
[01:09:33] here because he posted his figures and
[01:09:37] I'll send that to myself
[01:09:39] right because when I send it to myself
[01:09:42] then I can um I can edit it I I'm not
[01:09:44] very good at design and stuff like that
[01:09:46] so I just want to easily edit
[01:09:51] this here we are so and then I can just
[01:09:54] kind of chop and cuz I want to show his
[01:09:56] authority with like how many followers
[01:09:58] he's got and then I also want to show um
[01:10:01] like how much money he made just because
[01:10:04] it's just people just respect making
[01:10:06] money and I'm in the making money
[01:10:07] industry so like a lot of other people
[01:10:09] not in this industry would find this
[01:10:11] cringe and I just like whatever I don't
[01:10:12] care okay so so what I want to do is I
[01:10:15] want to customize this um I want to I
[01:10:18] need to somehow put it here right so
[01:10:21] what I'm thinking I'll do is I'll edit
[01:10:24] this and grab only this bit and so I go
[01:10:27] here board export save as image and I
[01:10:30] just go this bit here and I'd like to
[01:10:32] grab that it's got a th000
[01:10:35] comments yep medium
[01:10:38] export right I can grab and put it here
[01:10:40] over here oh what the happened
[01:10:44] um I'll find it again don't worry
[01:10:47] guys always I'm not the best and most
[01:10:50] efficient computer user that's damn sure
[01:10:53] uh I'll just grab it and put it over
[01:10:54] here again
[01:10:56] sweet and then I just want his like
[01:10:59] handle and stuff like that
[01:11:03] too the real BR Mark yeah that's
[01:11:09] good I am him so
[01:11:12] funny um he's he's got such a loud
[01:11:16] personality I love it it's
[01:11:17] hilarious I'm definitely not that type
[01:11:19] of sell
[01:11:25] so
[01:11:27] here probably work better if I did this
[01:11:31] kind of works well like
[01:11:33] that I'm not the best at design as you
[01:11:35] can
[01:11:38] [Music]
[01:11:41] see yeah it's like I need an image
[01:11:45] that's now I think this image would be
[01:11:47] better over
[01:11:49] here and it might even be better if it's
[01:11:52] next to each other this is the one I'm
[01:11:53] going to do with Richard later on
[01:12:00] on can I make him next to each other
[01:12:03] like this that might be
[01:12:06] cool I might be able to actually bring
[01:12:10] to
[01:12:12] front bring to front I might even be
[01:12:14] able to go like this yeah that's kind of
[01:12:17] cool it just doesn't have his followers
[01:12:22] though that works okay and then what I
[01:12:25] can do is I think I can do like a white
[01:12:28] border around his
[01:12:31] one it just needs to be down a little
[01:12:33] bit needs to come down like a little bit
[01:12:35] and
[01:12:36] in I think that kind of looks better
[01:12:38] honestly I'm literally not the best at
[01:12:40] design so please don't judge
[01:12:42] me um and then I I probably just get
[01:12:45] like a blue border or something and put
[01:12:47] it around it like this that and I'll go
[01:12:51] is that border thickness yeah and then
[01:12:54] I'll grab back color I think that's our
[01:12:56] color the problem is I got to make the
[01:12:57] whole image
[01:12:58] smaller and so I got to go like this I
[01:13:01] got to
[01:13:02] go and then then it makes the Border
[01:13:04] bigger right down here see the border is
[01:13:07] a little bit bigger so it's just a
[01:13:08] little bit more
[01:13:13] pronounced
[01:13:14] right yeah that's kind of
[01:13:19] better yeah cuz it kind of shows the
[01:13:21] amount of money he's got this is kind of
[01:13:23] cool I kind of like like that and so if
[01:13:26] we go at this and so we want to go
[01:13:29] export save as image and I want to grab
[01:13:31] this and I I don't know I have to do
[01:13:33] medium but
[01:13:36] medium then ah cool cool and so I'm
[01:13:40] going to close this
[01:13:42] one and
[01:13:44] so
[01:13:46] yep start
[01:13:53] post where did that download this thing
[01:13:57] go oh here it was
[01:14:00] boom that's kind of
[01:14:05] cool that's kind of
[01:14:08] cool I said nonent call cool and so I've
[01:14:12] got this sweet this is nearly done so
[01:14:15] what I'm going to do today is I'll post
[01:14:18] this and I'll probably slightly edit it
[01:14:20] a little bit but see how it's like quite
[01:14:22] content heavy but that's okay what you
[01:14:25] want to do with content to make it
[01:14:27] really good is with copyrighting I
[01:14:29] always write out like my V1 and I like
[01:14:31] post that in school because it's longer
[01:14:33] version because people in our program
[01:14:35] trust me more so they're willing to
[01:14:36] invest in the content a lot more but for
[01:14:39] LinkedIn you've got to make it short
[01:14:40] sharper and snappier so what I usually
[01:14:43] do with content after I write a piece is
[01:14:45] I go here like this and I'll like I'll
[01:14:48] come back to this later on this
[01:14:49] afternoon and then I'll re-edit it again
[01:14:52] and make it smaller and because I've got
[01:14:54] all these the points over here right CU
[01:14:57] I've got I think it's nine points Al
[01:14:59] together in here as well what I'll do is
[01:15:02] I'll I'll make the nine points and then
[01:15:05] people
[01:15:06] will this I think this post will have
[01:15:08] like a really long hang time but like
[01:15:10] I'll make the three points in this post
[01:15:11] and I'll say hey read the additional
[01:15:13] points in the comments and so what that
[01:15:15] will mean is that um let's say someone
[01:15:17] goes to my posts I'll look at some
[01:15:18] latest post right as an
[01:15:20] example and so we go here and this poos
[01:15:23] what is this taking me an hour and 15
[01:15:24] minutes
[01:15:25] and so say for example here when I go to
[01:15:29] the comments see how I've like extended
[01:15:31] it and I've added other additional
[01:15:33] things down here I'll make like pinned
[01:15:35] comments and this is the reason you want
[01:15:37] to do these types of comments is is so
[01:15:38] you increase the amount of reading time
[01:15:42] that that people have so people like
[01:15:43] they like if there's an extension below
[01:15:46] this which is like more value it just
[01:15:48] keeps going and the value just never
[01:15:49] stops yeah as mean Alex has that
[01:15:51] brilliant copywriter um and the value
[01:15:55] just never ever stops so what I'll do is
[01:15:56] I'll post this I'll edit it I'll make it
[01:15:58] shorter sharper snappier right and then
[01:16:02] I'll in each of these individual points
[01:16:04] I'll put them in the comments below so 1
[01:16:07] 2 3 four and they'll each be separate
[01:16:09] comments so someone will read the post
[01:16:11] where it's like the nine things and
[01:16:13] they'll scroll through and be like oh
[01:16:14] there's only three oh there's more in
[01:16:16] the comments and then I'll keep them
[01:16:17] reading in the comments and keep going
[01:16:20] and then that will increase the
[01:16:21] Impressions and the hang time of the
[01:16:22] post which then will push the post out
[01:16:24] to to like more and more of my network
[01:16:26] as well and so now what I'll do is I'll
[01:16:31] prep the next I'll show you how I prep
[01:16:33] the next YouTube video right because I
[01:16:35] mentioned before I'm going to CU what
[01:16:39] I've already done is I've I've created
[01:16:40] like one school school one I've already
[01:16:42] put it out there I've created a LinkedIn
[01:16:45] post which I Ed three times because I'll
[01:16:46] use this again I've still got to create
[01:16:49] a lead magnet um and I'll show you what
[01:16:51] I need for that that's another written
[01:16:53] post I'll create an email and then I'll
[01:16:55] create like a two times YouTube video
[01:16:58] like the other YouTube video script as
[01:16:59] well so let me just get remove this so
[01:17:01] we can see it right so the way I'll do
[01:17:04] the way I'll do the lead magnet is where
[01:17:06] like I give something away as a training
[01:17:08] and a trick what I do is I record
[01:17:12] a like I record a YouTube video like
[01:17:15] this and I don't put the YouTube video
[01:17:19] live what I do instead is I I'll show
[01:17:22] you my YouTube right this is my back in
[01:17:23] YouTube is I'll publish the post but
[01:17:26] I'll publish it as
[01:17:27] unlisted and then that way I can give
[01:17:30] away something for free send people to a
[01:17:32] landing page to colli their details and
[01:17:34] then afterwards then a week later then I
[01:17:36] put it on YouTube so it's like I've got
[01:17:38] this this back thing of like all this
[01:17:40] content where you know people get it
[01:17:42] later on so I get to use it multiple
[01:17:44] times so what was I getting out there
[01:17:47] lead magnet post so if you don't know
[01:17:50] what a lead magnet post is we've
[01:17:52] actually got a book um on lead magnets
[01:17:54] it's the lead magnet Playbook uh is that
[01:17:58] here it is yeah there it is so if you
[01:17:59] click on the link in the description
[01:18:00] below literally we've got a whole
[01:18:02] Playbook on how to create lead magnets I
[01:18:04] actually got to make a video on this
[01:18:05] which is amazing uh and so a
[01:18:08] lead magnet is like you give away
[01:18:09] something for free in exchange for
[01:18:11] something now I'm going to use a format
[01:18:13] that I previously used because I've done
[01:18:16] a few talks at masterminds myself and
[01:18:18] I've also got coaching similar to this
[01:18:20] Brian Mark situation before uh but for
[01:18:23] example I might use this no not that
[01:18:26] one I might actually
[01:18:30] use there's one with Alex
[01:18:33] hosi because the guy that Coach Alex
[01:18:35] hosi showed me how to do stuff so this
[01:18:37] is an example of what I might
[01:18:39] do right so this is something I gave
[01:18:41] away I just said I said I'll zoom in
[01:18:43] right one sec uh five weeks ago I
[01:18:45] presented to a $30,000 a year Mastermind
[01:18:47] I'm giving away the presentation I gave
[01:18:49] on how to sell LinkedIn DMS for free and
[01:18:51] this is actually on YouTube right now so
[01:18:54] I posted it first um I gave it away
[01:18:58] first for free but then I posted on
[01:18:59] YouTube which is here it's this video
[01:19:02] and this got this definitely watch this
[01:19:04] video tons of value it's like an hour 10
[01:19:05] minutes and so H yeah it actually went
[01:19:08] pretty well actually um yeah 21,000 subs
[01:19:11] and I know my numbers are less than
[01:19:13] other people's like as in like I don't
[01:19:16] get anywhere near as many views but like
[01:19:18] what I really care about is like are
[01:19:21] people in sales meetings mentioning my
[01:19:23] YouTube videos and are people dming me
[01:19:25] and are people opting into these links
[01:19:27] like that's kind of what I judge like I
[01:19:29] care about views and editing and stuff
[01:19:30] like that but I want to come across more
[01:19:32] as like a professional like a competitor
[01:19:35] of mine like Lara Costa like I think
[01:19:38] she's brilliant at what she does but if
[01:19:41] you watch her videos watch so
[01:19:44] collectively the way that the video
[01:19:46] happens is it's very gury and while I
[01:19:50] think that's it works for her really
[01:19:51] well she's quite a bit younger than me
[01:19:53] as well why I think that works pretty
[01:19:55] well is like like it works to an extent
[01:19:57] and gets you a lot of views but in the
[01:20:00] eyes of like credibility of buyers and
[01:20:01] stuff like that I still question it
[01:20:03] aligning with the brand and stuff like
[01:20:05] that so I just don't know if it's that
[01:20:07] good um but yeah so I post the actual
[01:20:09] video here but a lead magnet itself
[01:20:13] let's go back over here so here's an
[01:20:14] example like hey I recorded this
[01:20:16] Mastermind and giving all these away for
[01:20:18] three things for free comment DM to get
[01:20:20] access so works really well um the one I
[01:20:24] did though while back was let me just
[01:20:27] find it
[01:20:33] um let me find
[01:20:37] it see I Ed The Mastermind video again
[01:20:40] here use it multiple
[01:20:42] times
[01:20:44] um I wonder if I can find if I can
[01:20:48] search let me find it I'll pause it so I
[01:20:51] can find it all right I found him so I'm
[01:20:55] in a mastermind I pay like $54,000 a
[01:20:57] year to be part of it and that's the
[01:20:58] reason I got to see this Brian Marky and
[01:21:01] see him talk for 90 minutes uh but so
[01:21:05] previously when I joined the Mastermind
[01:21:06] I got a 90-minute call with the guy that
[01:21:08] coached Alex hosi one of his advisors
[01:21:11] and so what I did is I took the notes
[01:21:13] from the call and then I gave them away
[01:21:15] for free and so that lead magnet got me
[01:21:18] 1,030 comments uh this and then I posted
[01:21:23] it again and that lead magnet got me
[01:21:26] 1,286 comments and I've done it three
[01:21:28] times in total to give away the same
[01:21:30] resource and so I'm going to create like
[01:21:34] this into a lead magnet itself and I
[01:21:38] might actually use the prompt that we
[01:21:41] have in our book and I haven't even
[01:21:42] tested this because Steve my business
[01:21:43] partner wrote the book so this this is
[01:21:45] going to be fun it's going to be a first
[01:21:46] time um cheat codes resources and
[01:21:49] templates squeeze page LinkedIn feature
[01:21:52] section iing okay these prompts copy
[01:21:57] paste okay okay so let's go to chat
[01:22:02] jbt I got to copy the other
[01:22:04] [Music]
[01:22:10] thing after pting prompt one copy and
[01:22:12] paste the below prompt okay so copy
[01:22:15] prompt one you can get this for free
[01:22:17] below by the
[01:22:20] way prompt one so copy this prompt pop
[01:22:27] go
[01:22:35] away oh man what the heck maybe open AI
[01:22:38] down that wouldn't be
[01:22:41] good H let's go allergy relief tips does
[01:22:44] it work in
[01:22:46] here L all right let's put it in there I
[01:22:49] got some my partner has some allergies
[01:22:51] in the house so I'm trying to work out
[01:22:52] how I can get rid of them okay prompt
[01:23:09] two guess I Cy
[01:23:16] this so I'm going to paste this
[01:23:22] here I'm going to paste this but need to
[01:23:24] paste the
[01:23:27] actual hey chat jbt what I'm is below
[01:23:31] I've pasted the next prompt for you to
[01:23:33] create the viral lead magnet post and
[01:23:35] then I'm actually going to paste them
[01:23:37] the content that I want you to draw and
[01:23:40] create the viral lead magnet post from
[01:23:43] from the other from the other post
[01:23:46] itself so this is the prompt and then
[01:23:47] there's going to be the other post and
[01:23:48] then can you create it based off
[01:23:50] that uh this is just just the inbuilt
[01:23:53] mic into two windows right and so then I
[01:23:56] go here and then I want to grab the
[01:23:59] whole post
[01:24:01] [Music]
[01:24:02] right where was
[01:24:05] it ah was it all right so I'm want to go
[01:24:09] here here and so I'm going to grab all
[01:24:12] of this that I
[01:24:14] wrote that I wrote why did I keep
[01:24:17] swearing every time I go to my parents
[01:24:19] house my mom's like why you keep
[01:24:21] swearing um here we are so we got this
[01:24:24] all right and I'm going to grab
[01:24:26] this and then I want to create it into a
[01:24:28] v i actually never tested this this is
[01:24:30] the first time let's see how it
[01:24:41] works that's pretty damn
[01:24:47] good this pretty good but can you make
[01:24:49] it like a little bit shorter give me a
[01:24:51] couple different variations of the hook
[01:24:53] and just say not over the weekend let
[01:24:55] just say this morning um
[01:24:58] and I don't think it needs to be 10
[01:25:00] million worth of insights I kind think
[01:25:03] that's a bit weird and we also want to
[01:25:04] mention the guy Brian Mark and how much
[01:25:06] money he's made and what he's done and
[01:25:08] like how he did this I think that's
[01:25:09] pretty good I like how he's done this
[01:25:11] but I also don't want you to put like
[01:25:13] any emojis or ticks or anything like
[01:25:15] that only like the little arrow with the
[01:25:17] finger the yellow finger pointing to the
[01:25:19] right I think is better
[01:25:22] um yeah I think that's just try give me
[01:25:24] a few other variations that we can do a
[01:25:26] bit
[01:25:28] better
[01:25:44] cool we need to kind of use the format
[01:25:46] where we say we say this thing and I
[01:25:48] recorded this thing or whatever blah
[01:25:50] blah blah and then I'm giving it away
[01:25:51] for free it includes and I say this
[01:25:54] person has you know his credibility does
[01:25:56] this much a year hit this many pts hit
[01:25:58] 10K months he did this uh and it
[01:26:00] includes and then include the points of
[01:26:02] like what the points of value are from
[01:26:04] it uh and then after that um create it
[01:26:08] and I'll give I'll add you a template in
[01:26:10] there that you can work off as
[01:26:12] well right and so what I might do is I
[01:26:14] might grab a lead magnet template that's
[01:26:17] worked well for us
[01:26:22] before okay
[01:26:25] I think the sell by chat one was okay
[01:26:27] maybe this one no it's kind of we do a
[01:26:30] better one like this one I like this
[01:26:32] type of template this is
[01:26:45] good I we need it needs to be more
[01:26:47] formed more format but I think we need
[01:26:49] to go I spent 9 this morning um Brian I
[01:26:53] think Brian Mark scaled to 5 mlion a
[01:26:56] year in 10 minutes and I spent 90
[01:26:57] minutes this morning learning from him
[01:27:00] and I put all the learnings together
[01:27:02] into a free training um for this much
[01:27:05] the nine takeaways I had and then I just
[01:27:07] talk about this is what it and the
[01:27:08] training kind of will include how to do
[01:27:10] this how to do this how to do this but
[01:27:12] it has to be based off the content of
[01:27:14] the post that I actually wrote and
[01:27:15] what's inside it please and just and
[01:27:18] then say comment Brian and I'll send it
[01:27:20] to
[01:27:21] you and don't make anything up only make
[01:27:23] up things that I
[01:27:25] wrote I I'm speaking in like a special
[01:27:27] it's 11:30 I probably need another
[01:27:34] coffee oh I like
[01:27:44] that okay okay this is quite good okay
[01:27:47] this one's really good but it's kind of
[01:27:49] like on the second I need to talk about
[01:27:51] how I'm giving away learning how he did
[01:27:53] it and I'm giving away how he did it for
[01:27:55] free or something like that you know
[01:27:57] what I mean like something quite
[01:27:59] good all right so we go prompt back and
[01:28:12] forth this is really good St created a
[01:28:17] weapon uh so let we go
[01:28:23] here
[01:28:53] for
[01:29:23] for
[01:29:53] for
[01:30:22] for
[01:30:52] for for
[01:31:41] that's pretty good
[01:31:56] okay so Brian Marks SC $10 million a
[01:31:58] year in five
[01:32:05] years and I spent 9 in this
[01:32:09] morning learning how he did
[01:32:14] it I'm giving away everything I I'm
[01:32:17] giving
[01:32:19] away everything I learned for free
[01:32:23] comment Brian to access
[01:32:59] Okay cool so this gives me another post
[01:33:02] that I can do and I'll get Steve from my
[01:33:04] team to make the visual uh I might make
[01:33:06] the video for it but I'll probably make
[01:33:08] like a visual that looks like um I'll
[01:33:10] show you what it looks
[01:33:12] like now the homos you probably visual
[01:33:15] very similar right so like that one here
[01:33:18] that one's okay that one's okay and
[01:33:25] yeah like this one it'll probably be
[01:33:26] like me a mystery person and him and
[01:33:29] like Brian Mark or something like that
[01:33:30] with his money in the background or
[01:33:31] something like that just showing he's
[01:33:33] done that cool and so we've got another
[01:33:35] post I'm going to save that all right
[01:33:37] and so next up we've got what do I need
[01:33:41] to do so I need to go so I've
[01:33:45] got um so I got YouTube so email link
[01:33:49] okay so I've got my two LinkedIn posts
[01:33:51] now I've got my email and then I've got
[01:33:53] my YouTu video so the email will be
[01:33:56] really really simple to be honest that's
[01:33:58] really easy let's go to emails and I'll
[01:34:01] write where I put my emails uh
[01:34:04] email and I've given away all my emails
[01:34:06] of all time that I've ever written which
[01:34:08] is amazing okay so Harris has got Harris
[01:34:12] and my team's got to update this let me
[01:34:13] just ask
[01:34:15] him
[01:34:17] Harris Legend do you mind please
[01:34:21] updating the email Google doc with all
[01:34:26] the emails please yeah I'll get him to
[01:34:28] update this so the subject will
[01:34:31] be I probably make it 10
[01:34:34] million 10 million in 5 years on
[01:34:40] Instagram and then I'll probably just
[01:34:42] take literally the lead magnet post
[01:34:45] here and I copy and paste
[01:34:49] it I'll go like this right ah this
[01:34:53] it always does the thing it
[01:34:56] always it always does
[01:34:59] this and I know I'm pretty bad at using
[01:35:02] a computer but what the hell I'm
[01:35:05] trying uh all right so this is going to
[01:35:08] be one of my value emails for the week
[01:35:11] um TBA because I've got another email I
[01:35:14] want to send
[01:35:15] today
[01:35:17] um hey
[01:35:20] Creator this morning I might change it
[01:35:23] to lat on if I don't send it today this
[01:35:25] morning I
[01:35:28] jumped on a
[01:35:30] 90
[01:35:32] minut call
[01:35:35] with with Brian
[01:35:37] Mark who
[01:35:39] scaled here online coaching
[01:35:44] business to 10
[01:35:47] m I'll probably just take
[01:35:50] this to 10 m year in 5 years us using
[01:35:59] only
[01:36:00] organic content and DMs
[01:36:23] okay go like this and one tip right do
[01:36:27] the same thing multiple times like only
[01:36:28] two to three oh I'm not even
[01:36:30] showing this sorry here we only 2 to 3%
[01:36:33] of people ever see your LinkedIn content
[01:36:37] so email is like the bomb right and we
[01:36:38] got an email list about 14,000 people
[01:36:41] now so it's just hey Creator this
[01:36:43] morning I jumped in a 90-minute call
[01:36:44] with Brian Mark who scaled his online
[01:36:46] coaching business 10 million 5 years un
[01:36:48] only organic content in
[01:36:50] DMS um
[01:36:58] I turned 38 pages of notes into a 40 Man
[01:37:00] fre training free free training for you
[01:37:04] click click here for instant
[01:37:10] access
[01:37:11] it it
[01:37:21] includes oh
[01:37:27] and
[01:37:52] know
[01:38:22] for for
[01:38:57] cool so let's just read through this
[01:38:58] super quick one rule is you always want
[01:39:01] a CTA or a call to action into every
[01:39:03] single email so subject 10 million in 5
[01:39:05] years Instagram hey Creator this morning
[01:39:07] you jump into 90 minute call to Brian
[01:39:08] Mark who scouted his online coaching
[01:39:09] business ter using only organic content
[01:39:11] and DMs I turned 38 pages of notes into
[01:39:14] I turned my 38 pages of notes into a
[01:39:18] 45-minute free training for you click
[01:39:19] here to instant access it includes his
[01:39:21] system of sending DMS to get replies the
[01:39:23] three types of content Brian uses to go
[01:39:24] viral how he grew his Instagram this
[01:39:26] many followers secret tactic getting
[01:39:28] this many call rates exactly how he
[01:39:29] booked his YouTube course how he helped
[01:39:31] this oh I nearly forgot I to get on the
[01:39:33] call so I promise you won't want to miss
[01:39:34] it enjoy enjoy and have an epic day
[01:39:39] Legend cheers Matt PS blah blah blah
[01:39:41] blah um that's cool all right so we've
[01:39:44] done that right see I'm just like
[01:39:47] knocking them off so I got an email here
[01:39:50] um I could make it into another email as
[01:39:52] well but I won't and then YouTube so
[01:39:54] this is a YouTube video I'm showing you
[01:39:56] how to do it uh but then also the other
[01:39:59] YouTube video that I'll do so the way
[01:40:02] I'll construct that is I'll just go
[01:40:06] here and I'll go for the other YouTube
[01:40:10] video I'm going
[01:40:13] to grab the post right
[01:40:17] here and I'm just going to find all the
[01:40:19] dot
[01:40:20] points uh
[01:40:23] oh here it is
[01:40:32] open
[01:40:34] go okay so what I'll do for the other
[01:40:38] YouTube video is I will create what I do
[01:40:41] for all my YouTube videos like this one
[01:40:43] here is I just create um these usually
[01:40:46] ahead of time and I sometimes make
[01:40:47] visuals and images and then in the video
[01:40:49] like I'm doing now I just add different
[01:40:51] worksheets and so I've got a temp that
[01:40:53] we've built for our company and I grab
[01:40:56] this here and so I'm just going to write
[01:40:58] down like in the video I'm just going to
[01:41:01] like in the video I'm going to be like
[01:41:02] hey I just got off a $54,000 year
[01:41:05] coaching call with a guy who does $10
[01:41:06] million a year here's the nine things
[01:41:08] that I learned and that you can apply to
[01:41:10] your business to explode and grow on
[01:41:11] social media and what I'm going to steal
[01:41:13] from it kind of thing that'll be kind of
[01:41:14] my hook right I haven't fleshed it out
[01:41:16] fully but I'll just make like the
[01:41:17] worksheets for it so I'm just going to
[01:41:19] read through the points here and then
[01:41:20] what I'm going to do is I'm going to add
[01:41:22] them here
[01:41:24] and then I'll just say um so what I'll
[01:41:26] do is I'll add the points and I'll I'll
[01:41:30] say he
[01:41:32] uses right three
[01:41:37] content types
[01:41:40] types right I might put that in the
[01:41:43] middle like this
[01:41:46] right three content types and then what
[01:41:49] I'll do is I'll add the next one and
[01:41:51] I'll go I don't know we go connection
[01:41:54] type one
[01:41:56] connection
[01:41:59] connection
[01:42:02] proof and then
[01:42:05] value right as an example and so and
[01:42:08] then I'll say I probably might say what
[01:42:10] I'm
[01:42:13] stealing I say I'm
[01:42:16] stealing and I'll probably in the I'm
[01:42:19] stealing part I'll probably write out
[01:42:22] what I'm stealing and I'll use it as is
[01:42:23] a specific format right he uses three
[01:42:25] content types and then the next page see
[01:42:28] I've used this bit here and I'll
[01:42:30] probably have this up in the background
[01:42:31] as well um and I'll
[01:42:35] say he sends psct that's a bit of a
[01:42:38]  word for he
[01:42:42] sends
[01:42:46] psct in the DMS it's word for
[01:42:50] whatever right and then I'll just go so
[01:42:53] um and then I'll probably say I'll
[01:42:56] probably use this page to kind of draw
[01:42:57] stuff out um and then I'll
[01:43:00] say just go this here what I'm
[01:43:03] stealing I'm stealing and in the I'm
[01:43:06] stealing I'm kind of like showing my
[01:43:08] expertise of like where I'm kind of like
[01:43:11] placed like what I'm
[01:43:14] doing okay okay okay okay
[01:43:18] three he has a medeia
[01:43:25] team and then I might actually just make
[01:43:28] breaks here and I just won't I'll just
[01:43:29] go I'm stealing that's fine cuz I like
[01:43:31] kind of riding on the calls like I am
[01:43:33] right
[01:43:35] now I'm
[01:43:39] stealing right I'm stealing okay cool
[01:43:42] and then I'll just open up the other
[01:43:48] one see I'm up to this one now the next
[01:43:50] one so I go four
[01:43:57] he
[01:43:59] works
[01:44:02] harder
[01:44:04] on
[01:44:05] him
[01:44:08] himself
[01:44:11] himself
[01:44:12] than the
[01:44:17] business and I won't I know I've got to
[01:44:19] come up with a hook for this as well but
[01:44:21] I I'll come up with the hook later on
[01:44:22] like at the beginning it's easy to come
[01:44:24] with I know Mr Beast um does Hooks and
[01:44:27] stuff at the start but sometimes I can
[01:44:30] do them at the
[01:44:31] end um he interviews successful
[01:44:34] [Music]
[01:44:37] clients
[01:44:47] he I don't can never remember if that's
[01:44:49] how you spell successful I literally
[01:44:51] scored
[01:44:54] 45 at school in
[01:44:56] English so I'm not the best at it e a l
[01:45:00] i n g then next he
[01:45:04] said
[01:45:09] he what was the next one I think it's
[01:45:15] six he
[01:45:17] put a
[01:45:21] free course
[01:45:24] on
[01:45:29] YouTube Sweet um then we go
[01:45:37] seven I'm
[01:45:46] stealing
[01:45:48] seven seven I keep getting seven
[01:45:52] seven
[01:45:54] yep he
[01:45:56] [Music]
[01:45:58] uses an
[01:46:04] intriguing
[01:46:07] question to start a
[01:46:12] chat a chat
[01:46:16] right I'm stealing
[01:46:23] I'm
[01:46:25] stealing there we got eight it's longer
[01:46:28] than I
[01:46:36] thought he uses a
[01:46:39] cancellation
[01:46:42] form
[01:46:44] when
[01:46:46] someone
[01:46:48] leaves when a
[01:46:49] [Music]
[01:46:51] client leaves
[01:46:54] right and then I got one more after
[01:47:03] this I'm
[01:47:06] stealing
[01:47:09] nine definitely need a coffee after
[01:47:13] this hey
[01:47:16] capes
[01:47:19] chats engaged
[01:47:26] after the
[01:47:29] call is
[01:47:33] booked after the call is
[01:47:36] booked I'm
[01:47:38] stealing
[01:47:41] cool I might record this when I come
[01:47:43] back although I'm pretty bored of this
[01:47:45] now all right so essentially just taken
[01:47:48] I've got this whole workbook here of all
[01:47:50] these things and then what I can do is I
[01:47:52] can create a YouTube video now and I'll
[01:47:54] put another page at the front where I'll
[01:47:56] be
[01:47:57] like like the the hook will be something
[01:47:59] like um I paid 504,000 a year to get on
[01:48:04] this Co to get on this coaching call
[01:48:06] here's the nine things I learned and
[01:48:07] then I'll be like the hook in the
[01:48:08] beginning will be like I just got off a
[01:48:11] a coaching call where I paid $54,000 a
[01:48:14] year like I started this video with the
[01:48:16] real Brian Mark he does $10 million a
[01:48:17] year he's got 320,000 follows on
[01:48:18] Instagram and I took away these nine
[01:48:21] things that he's doing and I'm going to
[01:48:22] walk you through exactly how he does it
[01:48:24] I'm going to show you what I'm stealing
[01:48:25] from this to take our business from $35
[01:48:27] million a year to $10 million a year and
[01:48:29] so you can use this and applied in your
[01:48:31] business for free today and that'll be
[01:48:33] the hook so I've done a lot of hooks so
[01:48:34] I just usually in the hooks you just
[01:48:36] need numbers proof show what you've done
[01:48:38] and then I'll also say you know if you
[01:48:39] don't know who I am my name is Matthew
[01:48:40] cave we run this business we help this
[01:48:42] many people I've got this many followers
[01:48:43] so I'm just showing credibility of like
[01:48:45] what I've done and stuff like that all
[01:48:47] right so quickly go back and then I
[01:48:49] think we can finish up
[01:48:51] so yeah so literally we've just created
[01:48:54] essentially eight pieces of content I
[01:48:56] might use these multiple times but I'll
[01:48:58] be out to post the lead magnet twice on
[01:49:00] LinkedIn I'll be able to post the post
[01:49:02] twice uh one email and two YouTubes and
[01:49:05] one school so this I've essentially just
[01:49:07] completed cuz I do in a week uh what I
[01:49:11] usually do I think I put it up here I do
[01:49:14] 12 to 14 LinkedIn posts I do one YouTube
[01:49:16] a day now three emails and seven days in
[01:49:19] the school feed so I've essentially
[01:49:21] ticked off uh four of these uh I've
[01:49:25] ticked off two of these one of these and
[01:49:28] one of these so I've done if that's four
[01:49:32] depending on the length it takes to do
[01:49:33] these but let's average it out say I've
[01:49:34] got 3 + 7 uh plus I I usually do 12 a
[01:49:38] week it's actually not 14 because I do
[01:49:40] two lead magnet days uh so let's say if
[01:49:42] I go here 12 one there that's 23 right
[01:49:47] so I've got 6 8 8 divid by 23 is that's
[01:49:51] about 33 % I think
[01:49:54] 37% right 8 divided by
[01:49:58] 23 yeah 34% so I literally in this time
[01:50:02] it took me an hour and 50 minutes I
[01:50:05] completed 35% of my content for the week
[01:50:08] I was probably going a little bit slower
[01:50:10] than what I would usually go to be
[01:50:12] honest if I was going to be doing it by
[01:50:14] myself and I just had my headphones in
[01:50:15] and I was jacked up on coffee cuz I
[01:50:17] finished my coffee ages ago and I was
[01:50:19] jacked up on coffee so I probably would
[01:50:20] have got that done in about I reckon an
[01:50:22] hour and 20 minutes I would have been
[01:50:24] out of pump it like I was just a lot
[01:50:25] less cuz I was stopping to talk and so
[01:50:27] that's kind of like to create all of my
[01:50:29] content for the
[01:50:31] week probably including some video
[01:50:33] recording time let's say 5 hours it's
[01:50:36] probably let's say if I really get honed
[01:50:38] in I like writing content so I find it
[01:50:40] really fun maybe 6 hours to create all
[01:50:42] that content a week and that's all the
[01:50:44] content that helps us make $3 half
[01:50:45] million a year for our business as well
[01:50:47] and I can start actually doing a lot
[01:50:49] more past this but anyways guys I hope
[01:50:51] you enjoyed this video If you stuck
[01:50:52] around over the whole thing good work I
[01:50:54] hope you learned a lot took away a bunch
[01:50:55] of stuff implemented it yourself I got
[01:50:57] tons of free resources below and if you
[01:50:59] want to work with me in our paid program
[01:51:00] hit the apply button if not all cool
[01:51:02] peace out catch you

Output a JSON array with sections as follows:
{
  "sections": [
    {
      "title": "Section Title",
      "timestamp": "hh:mm:ss"
    },
    ...
  ]
}
All timestamps must not exceed the video duration. Don't make an absurd amount of sections, be logical. Sections must be 5 minutes minimum
Assistant: