# tactiq.io free youtube transcript
# Grading Ecommerce Welcome Flow Emails (Klaviyo Email Marketing Training)
# https://www.youtube.com/watch/ewcl6RKuC0Y

00:00:01.199 all right in this video we are going to
00:00:03.360 go over an A+ welcome email1 design
00:00:06.080 versus a couple that are graded fs and
00:00:08.920 I'm going to go over why exactly this is
00:00:10.759 a winner and why exactly the ones I'm
00:00:12.320 going to show you are losers so right
00:00:15.519 off the bat we're just going to go
00:00:16.760 straight into the winner so this is an
00:00:19.039 A+ welcome email design for alen rock
00:00:21.880 for a couple reasons the first thing is
00:00:24.400 when you are delivering the welcome
00:00:26.039 discount after somebody signs up on a
00:00:27.760 popup you want to give them the offer in
00:00:30.039 as little friction as possible give them
00:00:32.558 what they came for they're likely just
00:00:33.840 there to get the discount and to get out
00:00:35.879 and so what you want to do you can see
00:00:37.520 at the beginning so right when you open
00:00:39.360 the email so when you open an email
00:00:40.960 you're only going to see this part a lot
00:00:43.079 of Brands will have the discount the
00:00:44.559 shop now button way down here you want
00:00:46.079 to put it right in the person's face so
00:00:47.640 always just within this you want to have
00:00:50.440 the discount and then the first button
00:00:53.719 so you can see here perfect logo um
00:00:57.120 here's the offer here's your code go
00:00:59.079 ahead and Shop perfect absolutely killer
00:01:01.399 and that's over top an image that
00:01:03.600 represents the brand absolutely perfect
00:01:05.799 this is a minimal brand um you can see
00:01:07.759 that's what got carried in this design
00:01:09.119 just minimal minimal minimal cuz that's
00:01:10.680 the brand and usually that's what
00:01:12.159 performs the best you can see right here
00:01:14.159 we have a reverse triangle
00:01:16.960 so that's huge and that's something that
00:01:20.119 we will talk about a lot in email
00:01:21.680 designs having this reverse triangle
00:01:23.400 your eyes funnel from here all the way
00:01:25.799 to here and that leads to a single call
00:01:27.680 to action it's a triangle your eyes are
00:01:29.520 easily guided straight into this button
00:01:32.159 perfect that's absolutely killer and
00:01:34.680 then and then now you can get into what
00:01:37.159 makes you different as a brand have a
00:01:40.240 nice quick bold headline something that
00:01:43.560 describes your brand so discover
00:01:45.439 conscious luxury so this brand is all
00:01:47.320 about having um products that are high
00:01:49.880 quality and that a high quality and
00:01:53.399 they're conscious of the environment so
00:01:55.360 that you can use them for forever and
00:01:57.600 the products are made out of good
00:01:59.079 material so that um they're not wasteful
00:02:02.320 and so just like this you certified B
00:02:04.840 Corp we hold high standards uh we donate
00:02:07.479 up to 10% of profits um and we donate so
00:02:11.239 like this is just instant just like
00:02:12.560 social proof and just like okay I can
00:02:13.800 get behind this brand and then you want
00:02:15.920 to deliver the discount again so if
00:02:17.519 somebody right off the bat they wanted
00:02:18.720 to learn a little bit more about the
00:02:19.800 brand then boom learn a little bit about
00:02:21.599 the brand and then here's another
00:02:23.160 reminder to shop now perfect now we want
00:02:25.959 to get to something you can do is add
00:02:28.000 another section just something about
00:02:29.800 maybe a little bit more about you um how
00:02:32.400 let a specific product or how we give
00:02:34.959 back something like that um right here
00:02:37.959 but excuse me at the end of the email
00:02:40.879 then you want to show some bestsellers
00:02:42.159 show off your products that's what
00:02:43.120 people are here for they're here to buy
00:02:44.480 your stuff so show them some of your
00:02:46.080 products and so we show some of them
00:02:48.440 here some of the best sellers somebody
00:02:50.519 can just click if they see some
00:02:51.800 something they like but more often than
00:02:53.239 not they're just there to browse now
00:02:55.200 they're in the mood to browse they've
00:02:57.040 they've looked at products they're like
00:02:58.319 okay okay these are kind of cool let me
00:03:00.120 keep browsing so boom you have two
00:03:01.920 buttons for them to click right here I
00:03:04.120 would likely add a button down here just
00:03:06.640 to be like keep browsing but this is
00:03:09.040 part of the footer you can shop by a
00:03:10.519 woman or man um and that's perfect
00:03:12.159 somebody gets browsing and then boom
00:03:14.000 this is literally all you need for
00:03:15.760 welcome Emil super simple notice how
00:03:18.000 there's not a lot going on it's just
00:03:20.799 here's the discount with a header little
00:03:22.519 bit about us best selling products it's
00:03:24.640 all you need for welcome email one um
00:03:26.760 because at that point the person just
00:03:28.120 entered their email to buy they just
00:03:30.080 want they just want the simple stuff
00:03:31.560 boom if you try to give somebody so much
00:03:33.280 information they're not going to read
00:03:34.840 any of it anyways like 90% of people
00:03:36.879 won't even read this so you don't need a
00:03:39.519 lot of words so this is perfect um and
00:03:41.799 then of course you have social proof and
00:03:43.040 whatnot in the footer so that's perfect
00:03:44.720 that's an awesome welcome email so now
00:03:47.439 let's go into some FS um so we'll start
00:03:50.799 with this so kind of what we mentioned
00:03:53.599 before welcome where's the discount like
00:03:56.400 and where can I even there's no way for
00:03:59.040 me to purchase on this
00:04:01.480 email that's no bueno because somebody
00:04:04.159 will see this and be like oh okay cool
00:04:05.560 then exit out no purchase you need to at
00:04:07.400 least have a button you need to have a
00:04:08.799 button and you want to be able like this
00:04:10.480 is good you just need a button right
00:04:12.760 here and deliver the offer um like this
00:04:15.159 is fine um this is
00:04:18.839 okay but again it's just like really
00:04:21.160 clunky really boxy it doesn't really
00:04:23.120 flow then follow us on Instagram with it
00:04:26.400 just that's not effective in the first
00:04:28.199 wel memo cuz people are there to buy
00:04:30.280 um so that's really unnecessary um and
00:04:34.000 just getting people you're doing so too
00:04:36.080 many different things and then you go
00:04:38.199 into these people like it's just not
00:04:40.479 necessary you're not going to get any
00:04:41.639 purchases yeah it's kind of cool but
00:04:43.440 you're not going to get any purchases
00:04:44.520 and for welcome email that's people are
00:04:46.080 here to buy no bueno then let's go to
00:04:49.120 this one couple reasons why this one is
00:04:51.759 not good um I like how simple it is but
00:04:55.400 couple things first we never want to put
00:04:58.000 these up at the top because actually if
00:05:00.199 you give somebody so many options
00:05:01.880 they're not going to click any you just
00:05:03.280 want to funnel somebody into one
00:05:06.000 decision like with this email the only
00:05:08.120 decision is to buy there's it's not
00:05:10.520 anything else besides buy go to our site
00:05:12.759 and buy but yeah so that's huge there um
00:05:17.880 these never work just these headers
00:05:19.720 they're kind of clunky confusing rather
00:05:21.600 than it's hard to read Welcome to our
00:05:23.800 email list whereas with this is just
00:05:25.039 like welcome okay cool um then also it's
00:05:28.199 hard to find the discount people don't
00:05:29.919 want to read through your they
00:05:31.199 don't want to have to search to find the
00:05:33.360 discount this should be so clear that
00:05:37.039 your code is pack 10 go buy that needs
00:05:39.560 to be clear um this just looks awkward
00:05:43.120 it's basic we're so happy that you're
00:05:44.680 here and it's just this copy is
00:05:46.639 unnecessary by joining your email list
00:05:47.919 you get VIP access to tips notifications
00:05:50.840 on sales new product announcements
00:05:52.280 special discounts that's implied when
00:05:53.680 you join an email list you don't need to
00:05:55.120 tell somebody this um when somebody
00:05:56.880 joins their email list notice how in
00:05:58.600 this email it's not saying like you just
00:06:00.160 joined an awesome Community you're about
00:06:01.880 to get uh discounts you're about to get
00:06:04.240 exclusive access people already
00:06:05.840 understand that when they're signing up
00:06:06.960 for an email list that's wasted space so
00:06:09.319 instead of wasting space on Welcome to
00:06:11.039 the email list you're getting exclusive
00:06:12.639 access you just go straight into what
00:06:14.120 makes your brand different that's key um
00:06:17.240 so this is all unnecessary and this
00:06:18.680 button isn't big enough it's not
00:06:20.720 creative it's the same color as the text
00:06:22.759 so it kind of Blends in so that's no
00:06:24.840 bueno um and it should be a lot bigger
00:06:28.280 so that's another f
00:06:30.840 now here's another one this is probably
00:06:32.199 a c minus maybe a D um but yeah again we
00:06:36.720 don't want to have these you want to put
00:06:37.960 your logo in the middle just having
00:06:39.400 things side by side people just want to
00:06:41.360 look vertically cuz most of the time
00:06:42.880 they're on their phone and it's just
00:06:44.120 vertical unary this is just blocking a
00:06:47.599 lot of the real things that matter in
00:06:48.960 the email just having a big picture you
00:06:50.680 can have a big picture but just make
00:06:51.880 sure that your real message is at the
00:06:53.520 top because nobody wants to
00:06:55.800 scroll welcome to Wellness that's a
00:06:58.800 really lame headline everything is just
00:07:00.599 basic everything's super basic I like
00:07:03.520 this reverse triangle notice how it
00:07:05.599 funnels into one shop out button that's
00:07:07.280 why this gets an extra bonus and it's
00:07:09.560 clear what the offer is and where the
00:07:12.280 discount is it's just way too low this
00:07:14.000 is way too low in the email this needs
00:07:15.280 to be way up here and it's just really
00:07:17.240 basic and
00:07:18.319 plain um but principal there it's okay
00:07:22.199 um this is pretty cool just like who we
00:07:24.919 are this can this is solid um you
00:07:28.599 probably want to add extra and then they
00:07:30.560 show some of their products and then the
00:07:31.919 shoping Now button so that's pretty
00:07:33.400 that's that's okay it's just there are
00:07:36.039 some minor things here that need to
00:07:38.000 really be optimized um this button
00:07:40.520 should be a lot bigger should be a lot
00:07:42.720 bigger like look at these these buttons
00:07:44.440 are very big it's very easy to click and
00:07:46.840 you won't miss them um
00:07:50.240 so yeah that's exactly so this is
00:07:53.759 probably like a c just be C minus just
00:07:57.520 because it's really lame it's really
00:07:58.960 Lamey email it has these the discounts
00:08:01.159 too low
00:08:03.599 um and these really aren't doing
00:08:06.840 anything like yeah they're cool to have
00:08:08.560 but are they really doing anything is
00:08:10.240 somebody really going to read these
00:08:11.560 they're hard to read no but this is good
00:08:14.599 and then the final shop now button's
00:08:16.080 good so boom there was a brief guide
00:08:19.039 just to the welcome email um to give you
00:08:21.440 a sense of what we're looking in that
00:08:23.080 first welcome emo which is so important
00:08:26.319 so um yeah