اختر اجابة واحدة صحيحة بدون شرح من كل سوال 

1.
Question 1
You are managing product development for a company and have decided to use Steve Blank's Four Steps to organize your exploration of a new idea. What's the last thing you will focus on during the product development timeline?

1 point

Focus on improving the product and customer experience and making it more efficient for feasibility and viability of the product.


Focus on keeping an open mind, doing generative discovery with real subjects in their natural environment, watching what is on their A-list, and identifying what they care about most.


Set up a company or division with interlocking interdisciplinary teams to start developing a potential product.


Focus on testing a set of structured assumptions about customers and products.

2.
Question 2
You are trying to develop a new product and have just completed Customer Creation. Where should you focus next?
1 point

Customer Discovery: focus on keeping an open mind, doing generative discovery with real subjects in their natural environment, watching what is on their A-list, and identifying what they care about most.


Set up an interdisciplinary team and scale the organization.


Develop an MVP (Minimum Viable Product) to test and validate a set of structured assumptions about customers and our product, and conclude whether there is a product/market fit. 


This is an inflection point: either pivot or persevere.

3.
Question 3
You're discussing human resource input and staffing for your new product with your boss and a few colleagues. What's your recommendation for staffing with minimum waste through Steve Blank's Four Steps framework? 
1 point

During Customer Validation, it's a good idea to utilize Partners and Channels in the existing business.


In the Customer Creation phase, a full functional organization, rather than a customer development team, is mostly likely to be the best fit.


During Customer Validation, a full functional organization should be involved.


During Customer Creation, a customer development team, rather than the full functional organization, is best.

4.
Question 4
You are managing product development for a medical device company and exploring a new product for people who have Raynaud's syndrome (a condition where people's hands and feet go numb in response to cold or stress). You are thinking about a lightweight glove that can sense the temperature of and then warm the hands of people. You want to evaluate whether you can reach buyers for this product, get their attention, and that they have at least a basic level of interest in such a product. Which of the following MVPs would best help you get that kind of answer?
1 point

Provide users with fingertip stickers that sense the temperature of the fingers, and when the temperature drops, give them pre-warmed gloves.


An online video demonstrating the product design -  a lightweight glove that senses the temperature of and then warms the hands of people - with a field for people to opt-in to receive more information.


The sales and marketing team offers customers deep discounts on the new product, a lightweight glove that senses the temperature of and then warms the hands of people, after it is launched in the market.


See if you can sell it to retailers.

5.
Question 5
As PM for a software company, you have developed a new accounting software that has a strong product/market fit with its core functionality. Now you want to test a few possible ideas for product extensions. What is the best way to validate your core assumptions before actually investing in programming and developing?
1 point

Develop a content strategy, testing focal blog posts and/or webinars on the topics you're considering. Measure relative attendance and get a sense of what people think from questions and comments.  


Attending finance and accounting conferences to display demos of the possible new functionality.


Develop an interactive prototype you can test with users.


Providing users a beta testing version of the software package that the product development team can observe the customer using.

6.
Question 6
Your company is considering launching an eco-friendly rodent deterrent spray and  so you work with the  product development team to develop problem scenarios, alternatives, and Value Propositions. Which of the following statements by your team would you agree with?
1 point

The problem scenario (jobs they can do for the customers) should be neutral, unbiased and objective, such as keep out rodents.


The problem scenario (jobs they can do for the customers) might be: Make sure to use spray to keep out rodents.


The problem scenario (jobs they can do for the customers) might be: Cats not eating your rats? Our spray will keep them out- no caveats.


The problem scenario (jobs they can do for the customers) might be: It doesn't keep out rodents with electronic fences, which is one of the alternatives customers are currently using.

7.
Question 7
You are managing product development for a manufacturing company. You have narrowed down an idea and are currently at the "Concept Testing" stage of your innovation pipeline (H3). Which of the following expectations or timeframe should you set for your project at this stage?
1 point

You can plan 1 to 3 years to complete this stage.


You can plan 6 to 12 months to complete this stage.


You can innovate on EITHER new technology OR a new business model for the new product idea, BUT NOT BOTH.


You can innovate on BOTH new technology AND a new business model.

8.
Question 8
You are managing product development for an online trading company. You just started looking for some ideas & inspiration for new products. You currently have a one-week deadline and have limited resources to either send out your own team or fly potential customers in. With these limitations, what approach would you use to understand the customers' needs and look for potential areas of value in that limited time? 

1 point

Reverse hackathon


In-person field interviews with top 20 customer executives all over the world.


Collect customer comments from your company's website to see if they have any issues or ideas regarding the existing service and products in your company.


Partnership with local startups to run pilot projects

9.
Question 9
As PM for an organic fertilizer product, you have identified and validated product/market fit and have reached the point of bringing business to scaling and thinking about profitability and optimization, i.e. you are ready to move from H3 to H2. You decide to use the Business Model Canvas to outline your business plan and hand it in for management review. What might be a good first step to outline your ideas for the business?
1 point

Customer Discovery: focus on keeping an open mind, doing generative discovery with grain farmers and gardeners, watching what is on their A-list, and identifying what they care about most.


Try to keep a lean team - a customer development team, rather than the full functional organization, is sufficient for scaling product/market fit and tuning feasibility and viability for business.


Develop an MVP (potting mix with your product) to test and validate a set of structured assumptions about customers and our product.


Mapping Customer Segments to Value Propositions to explain what you're validated on product/market fit.

10.
Question 10
As PM for an organic fertilizer company, you are using the Business Model Canvas to outline your business proposal to the management of your company. You have listed Customer Segments and Value Propositions. Now you want to proceed with customer relationships and channels to add more depth to your ideas. Which of the following is a valid "Customer Relationship"?
1 point

Set up a stand at an agriculture fair as a promotion


A garden store


Eco-friendly product with no chemical residue on golf turf after application


Dedicated personal service for grain farmers with 100+ acres