Below is SOW we sent to client to regarding pre seo audit. Now I want to rewrite the sow for another client regarding content creation ( graphic design, video editing, copy writing), social media management, engagement, pipe drive management

Info for the new SOW:
Dr.W Work flow and statesment of work.

Content creation:
Short videos
Long videos, Invitaton videos, Promo videos
Motivational posters, Event posters, announcement posters.

Social media management:
Platforms
Facebook
Instagram
YouTube
LinkedIn
Publishing the contents with captivating captions and relevant hashtags

Engagement:
Like and reply the comments and direct messgaes in a common way.
If any specific personal messages comes will be notified to Dr.W


Pipe drive management:
Finding Principals and supertentinents of the schools and collesges contact details like Email and phone#.
Sending Cold emails.
Uploading Lead details in Pipedrive.

Contract 8 months From April 2024 to December 2024

4 hours per day 

complementory hours 5 per month

Payments 

3 Instalments

583$ per month plus paypal charges

1st Installment - 3*583
2nd Installment - 3*583
3rd Installment - 2*583




Old STATEMENT OF WORK
AGREEMENT BETWEEN HB AND B
This Statement of Work between HB AND B.

Capitalized terms not defined herein shall have the meanings assigned in the Agreement. All provisions of the Agreement shall apply to this Statement of Work except as excluded or modified herein.

 1. EXECUTIVE SUMMARY
B will provide Content Creation and formulate a strategic plan for comprehensive Search Engine Optimization (SEO) services to enhance online visibility and optimize the digital presence of hb.com, as per the request from HB. 

2. SCOPE
Prior to initiating the SEO work for HB, B will conduct a comprehensive pre-SEO analysis using the Semrush tool, Google Analytics, and other tools. This analysis aims to identify areas for improvement, assess competitor strategies, and leverage insights from previous sales data to formulate a strategic SEO plan.

2.1. SEO Audit using Semrush, GA4 & other tools.
Conduct a thorough SEO audit using the Semrush tool, GA4 and other tools to assess the current state of hb.com. Identify technical, on-page, and off-page SEO elements that require attention.

2.2. Competitor Research
Perform a detailed analysis of competitors in the industry using Semrush. Identify their SEO strategies, keywords, and backlink profiles to gain insights for a competitive edge.

2.3. Comparative Analyses
Create comparative analyses between HB and its key competitors. Evaluate strengths, weaknesses, opportunities, and threats to inform the development of a robust SEO strategy.

2.4. SEO Strengths and Weaknesses:
Identify and outline the specific strengths and weaknesses of HB’s current SEO strategy. Use this information to capitalize on strengths and address weaknesses for a more effective SEO approach.

2.5. Sales Data Analysis
Analyse sales data from previous years, breaking it down by month and product. Identify patterns and trends to align SEO activities with peak sales periods and capitalize on potential opportunities.

2.6. Areas to Improve
Analyse the SEO audit results to pinpoint specific areas that need improvement. This includes addressing technical issues, optimizing on-page elements, and enhancing the overall website structure.

2.7. Identify Deliverables
Define clear deliverables based on the identified improvement areas. This may include recommendations for on-page optimization, technical fixes, and content enhancements.

2.8. Create SEO Plan and Schedule
Based on the insights gathered, develop a comprehensive SEO plan and schedule for the next 10 or 11 months. This plan should outline specific activities, milestones, and key performance indicators to measure success.

2.9. Out Of Scope
While BM is committed to delivering a comprehensive pre-SEO audit for HB, the actual execution of SEO activities falls outside the scope of this project. The following are considered out of scope:
• Implementation of Website Changes
• Social Media Management
• Paid Advertising Campaigns
• Hosting and Server Management
• Legal or Compliance Issues

It's important to note that BM will solely focus on conducting the pre-SEO audit, and any subsequent SEO work is not included in this project scope. Any additional services or activities beyond the defined scope may be considered upon mutual agreement.

3.PROJECT TEAM

3.1. Project Manager
Overall responsible for the project’s success. Responsible for planning, tracking, utilizing best practices, managing priorities, communicating status, Involving the Client, enforcing
effective Change Orders, establishing meaningful working relationships, and customer satisfaction.

3.2. SEO Specialist
An SEO Specialist is responsible for optimizing a website's visibility on search engines by conducting comprehensive SEO audits, performing keyword research, and implementing on-page and technical optimizations. This role involves analyzing and addressing factors that impact search engine rankings, such as website architecture, content quality, and user experience. SEO Specialists collaborate with content creators, web developers, and other stakeholders to ensure the successful implementation of SEO strategies. They stay informed about industry trends, algorithm changes, and emerging technologies, while continually monitoring and reporting on key metrics to assess the effectiveness of implemented SEO initiatives. Overall, the SEO Specialist plays a crucial role in enhancing organic search performance and driving targeted traffic to the website.

4.ASSUMPTIONS
• BM will meet with h’s Stakeholders in ad hoc basis to align the pre-SEOaudit strategy.
• BM will provide a status report and review it with h's each week.

5.DELIVERABLES
•Report on current performance, errors and rankings with respect to SEO
•Keyword research and analysis report
•On-page optimization recommendation report
•Technical SEO report
•Competitor Analysis report
•Backlink analysis and strategy report
•SEO plan and schedule of activity for next 11 month.