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# tactiq.io free youtube transcript
# The awful world of corporate speak | The Project NZ
# https://www.youtube.com/watch/r6wMukGPb08

00:00:00.000 synergy synergy but on a team or a
00:00:02.220 family I like that let's get some new
00:00:03.480 eyes on that that should move the needle
00:00:04.920 for us no let's unpack this let's unpack
00:00:06.720 ping me and I'll Circle back hey gang
00:00:08.160 let's drill down some details right now
00:00:09.720 I just don't have the bandwidth
00:00:11.460 full fruit speak is a slippery slope
00:00:13.620 full of empty phrases and clunky
00:00:15.599 metaphors and acronyms So Lisa I want
00:00:18.960 the uh the kpis the ROI and The BLT
00:00:22.199 please part cliche part buzzwords it can
00:00:26.100 cover up mistakes and being no good at
00:00:28.439 your job a lot of the time it is the
00:00:31.019 people at the top who's jargon or or
00:00:33.660 business speak is the one that is then
00:00:36.500 taken on board and repeated and
00:00:39.059 reiterated and it kind of enters into
00:00:41.579 the daily
00:00:43.079 um workplace language a survey by
00:00:45.960 OfficeMax NZ shows we are fed up with
00:00:48.960 moving forward on the same page touching
00:00:52.739 base reaching out outside the box these
00:00:57.059 definitely need to be retired there's
00:00:59.579 always a tension with language you want
00:01:01.620 to be Innovative and you want to put
00:01:03.719 your own spin on the words you use but
00:01:06.299 at the same time you don't want to be so
00:01:08.040 much out there that people don't
00:01:09.119 understand what you're saying and so the
00:01:11.400 task you know of the of a good workplace
00:01:14.460 jargon is to be familiar enough to be
00:01:17.040 understood but also to be novel enough
00:01:19.740 to resonate in a kind of a real and
00:01:22.500 authentic way according to survey
00:01:24.659 respondents these are the most loathed
00:01:26.580 phrases trim the fetch is cost cutting
00:01:29.939 but surely the fat is the best bit boil
00:01:32.520 the ocean is your classic hyperbole
00:01:34.920 meaning you can't do it it's impossible
00:01:36.720 and low hanging fruit is a metaphor for
00:01:39.780 things that can be done easily we all
00:01:42.060 use metaphors in all areas of our life
00:01:44.159 that's how we make sense of abstract
00:01:46.259 Concepts and complicated Notions right
00:01:49.140 and the metaphor is also useful when
00:01:52.320 you're trying to communicate negative
00:01:54.659 information or bad news because it
00:01:58.380 presents us with a euphemistic way of
00:02:01.200 encoding that thing that nobody wants to
00:02:03.119 hear every industry does it recruiters
00:02:05.939 are guilty of looking for a self-starter
00:02:07.979 who can wear many hats and become part
00:02:10.139 of the family
00:02:11.400 one that I was taught by my husband
00:02:13.620 actually is moving the pictures on the
00:02:16.260 Titanic which basically means here is a
00:02:19.140 disaster coming and a big problem and no
00:02:21.720 one has got any good solutions to this
00:02:23.580 and everything that's been proposed is
00:02:25.200 not going to work
00:02:29.160 foreign
00:02:30.080 [Music]
00:02:36.860 you're in a safe space Jackie no
00:02:39.060 corporate speak around here I promise
00:02:40.560 yeah I don't know I just don't think I
00:02:41.879 have the bandwidth to really
00:02:46.280 I don't I don't mind the language so
00:02:48.780 much it's just the people who use it
00:02:50.340 because inevitably that people you've
00:02:52.500 asked a really simple question to and
00:02:54.120 they're trying to confuse you and not
00:02:55.860 answer the question by using these mealy
00:02:58.019 mouth phrases yeah it's not for me like
00:03:00.540 I especially hate when people say
00:03:01.860 learnings like what learnings can we
00:03:04.019 take from this could you just say like
00:03:05.879 what did we learn or something
00:03:10.260 phrases I think that sort of makes room
00:03:12.659 for other new organic language to kind
00:03:15.780 of grow and develop like one that I
00:03:17.700 introduced legitimately to the project
00:03:19.379 office was virginity like yes that just
00:03:23.040 makes me feel a bit bejiggity and
00:03:25.379 legitimately my boss started using it
00:03:27.840 and now it's just kind of like a word
00:03:29.099 that we say around here when we don't
00:03:30.360 think something feels good try and
00:03:31.800 emphasize New Zealand virginity you hit
00:03:33.540 here first everything
00:03:36.780 [Music]


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