Group # 3 - Business Plan
OUR LADY OF FATIMA UNIVERSITY
SENIOR HIGH SCHOOL - VALENZUELA CAMPUS
ENTREPRENEURSHIP
BUSINESS PLAN
Mochiko
Leader:
Babatla, Mariel P.
Members: Arcega, Alliyah Ariola, Lhyme Miel Bala, Michael Tristan Cadiente, John Albert Cantillon, Danny De Jesus, Princess Sofia
Gantala, Zaira Honrado, Jeremy Penson, Patricia Marie Reyes, Maria Cassandra
Valdez, Stephanie Mariel
Chapter I
Introduction
Business Overview
Filipinos are commonly recognized for their sweet cravings, therefore our business sells handmade mochi. Mochi, often known as sticky rice, is a popular Japanese delicacy made from glutinous rice. It is pounded until the consistency is chewy and sticky, but we are going to produce it differently, similar to the Filipino rice cake known as "Palitaw" to lessen the production process. The product we are proposing is Yema Mochi, which is the Filipino counterpart of Japanese mochi. It is a soft, small-ball-shaped mochi loaded with a hot and creamy Yema filling. The softness, chewiness, and typical flavor of mochi are enhanced by the sweetness and warmth of the Yema filling.
The special Yema mochi is not only enclosed with just Yema filling, as there is a demand for authentic japanese mochi, our business offers affordable handmade mochi with other two different flavor fillings, namely Matcha mochi and Mocha mochi. We noticed that matcha flavor is a trending product nowadays. The taste of matcha will undoubtedly enhance the Filipino version of chewy mochi. To add, mocha is a flavor that has a touch of coffee and nowadays coffee is such a marketable product. Therefore, Mocha mochi is bound to get popular. On top of that, Yema mochi can fill the market gap with mochi selling businesses, considering that even pre-packaged mochi from a nearby store is expensive and occasionally comes in a little serving. Our business can satisfy the demands by applying the right marketing methods and packaging.
Mochiko is the brand name of Yema mochi, which is ideal and recognizable for our mochi business. Mochiko is a partnership-based firm that is defined as a group of persons combining their financial resources to start a business and agreeing to share risks, earnings, and failures (American Express, 2020). Mochiko will function as a partnership because the market concepts and plans are owned by 12 individuals. It is also advantageous since financial stability will be achieved, hence preventing bankruptcy. Furthermore, the connection is stronger, making it easier to reach our target market which is students.
Vision Statement
To flourish as our community's foremost source of delicious freshly made Mochi, guaranteeing satisfaction and delight to our customers.
Mission Statement
We, the mochiko group, will meticulously create each Mochi with love and care, blending traditional craftsmanship with contemporary flavors to surprise and satisfy. Sustainability and ethical practices are deeply embedded in our approach, as we strive to leave a lasting, positive mark on the environment and all of its stakeholders. With sustainability at our core, we aspire to build a Mochi-loving community that savors our treats and shares our dedication.
Core Values
Our core values are a set of principles that we wish to incorporate into our mochi business. We chose the word mochi to represent the five basic principles of our company that we must consistently adhere to. Considering that the word mochi is close to the Japanese word for "to hold," it is ideal because we want to hold and maintain our fundamental company principles no matter how big we may become.
M- Meticulous in our business.
O- Optimistic to the business outcome.
C- Competent in executing our tasks.
H- Hygienic in creating our treats.
I- Intuition forms important business decisions.
Business Objectives
The objectives of Mochiko are implemented with maximum efforts in focus to careful planning and intensive consideration of expectations in order to successfully accomplish the objectives within the time frame given by the difficulty of each goal. The S.M.A.R.T objectives are utilized to draw attainable business goals, where each objectives are categorized into:
Short term goals are attainable within 1 year; the goals of Mochiko are mainly focused on working up to earn its reputable name by creating unique, chewy, affordable-worthy Mochiko products that are different from other mochi businesses in Valenzuela City, gaining a healthy working environment and positive feedback from its own staff and customers, providing a valuable service, and creating an efficient flow of management. By implementing these short term goals, this will pave the way for Mochiko to grow and develop while maintaining focus on risks and possible negative outcomes of the business and having objectives that are realistically attainable within the 1-year goal of time. These objectives seek Mochiko to lead the dessert market in Valenzuela City.
The medium term goals are intended to be achieved within 1-3 years, where we aim to introduce more products to have more choices and different options of flavors to satisfy many cravings of Mochiko customers for caramel, ube, mango, melon, pandan, and coffee other than matcha and mocha-flavored mochi.
Long term business objectives are targeted to be reached within 3 or more years, which focus on the expansion of Mochiko in other locations inside Metro Manila other than Valenzuela City. The growth of our business will result in improving and expanding their establishment and gaining a firm and stable partnership with other food businesses around Metro Manila, which will lead Mochiko to become one of the leading food companies in Metro Manila.
 The following are the objectives of Mochiko:
● To lead the dessert market in Valenzuela City.
● To produce soft, chewy, tasty mochi products that will stand out from other mochi shops in Valenzuela City.
● To deliver and satisfy sweet cravings with freshly made mochi desserts at a satisfactory price.
● To gain positive feedback and criticism about Mochiko from their own staff and from their customers.
● To make the price they paid for the service, Mochiko products and their packaging worthy.
● To serve good-quality mochi products because of their premium ingredients that live up to Mochiko’s customers expectations when it comes to sweet Japanese desserts.
● To serve Mochiko’s customers with more flavor variations such as caramel, ube, mango, melon, pandan, and coffee of our delicious quality mochi products.
● To construct another franchise in a different place in Metro Manila in order for Mochiko to be known and for it to expand around nearby cities in Valenzuela City.
● To provide both workers and customers with a better, more relaxing, air-conditioned Mochiko shop.
● To form a firm partnership and good reputation with other food businesses within Metro Manila.
Chapter II
Description of the Business
Name of the Business
MOCHIKO
The name of our product can be taken as is, as it is a sweet treat, “Mochi”, and “Ko”, as in my. We dubbed our product “Mochiko” due to its straightforward nature and catchy assonance.  “Chiko” is also interpreted by the company in its use in Japanese as a name, meaning “Pledge” that symbolizes our mission to grow as a business and to deliver to our customers.
Business Logo 
The logo of Mochiko shows the name of our business and the big mochi in the background represents the main idea of the product. The two smaller mochi in the front represent the happiness and fun it gives when you take a bite from it. The bright theme of the logo will surely make your mouth drool and crave for more.
Business Location
Mochiko would be in front of the Main Building of Our Lady of Fatima University in Valenzuela. This location is ideal for us since this place has a lot of foot traffic among students and young professionals. Being close to a major highway, we can easily promote and showcase our product to potential customers. Moreover, it is conveniently located just a few steps from the university's main building. Mochiko can be found in 7 Phil. Gun Club St, Marulas, Valenzuela, Third District NCR, National Capital Region, Philippines, near Jeepney Market, SM Valenzuela, South Supermarket, and Fatima University-Valenzuela Campus. This location is perfect for students and young professionals who can quickly drop by before or after going to school or work to satisfy their sweet cravings.
Figure 2.0 Actual Location of the Business
Figure 2.1 Sketch Map of the Business
Establishment Layout 
Business Slogan 
“Pounded to perfection, bite with satisfaction.”
Our business slogan highlights the entire process of making mochi from the beginning up to its consumption.  Considering rice is an essential food in the Philippines, incorporating Japan's recipe for mochi, or Japanese rice cake, is an outstanding way to enrich this staple food.
The first part of the business slogan, "Pounded to perfection," is inspired by the traditional way of making mochi from ancient Japan; pounding the steamed Japanese sticky rice will help to attain the mochi's perfect texture. Our business aims to showcase and preserve the Japanese culture and tradition in the mochi's production process. The pounding of mochi originated from Japan's ceremony, mochitsuki, which has been a part of their New Year's tradition.
The second phrase, "bite with satisfaction," focuses on the goal of our business, which is to keep customers by offering various flavors and satisfying their mochi cravings. With a hint of Japan's history, the word "mochi" sounds similar to a Japanese word meaning "to hold" or "to have," which is the main reason why Japanese individuals believed that eating mochi during the New Year could help them gain good fortune for the following years. Furthermore, the last phrase does not just feature the business offering the customers satisfaction, but they will also achieve fulfillment as they will get the rich flavor in the mochi's filling with just one bite.
Gawa ko: 👇
Partnerships with Other Businesses - We could form partnerships with other food businesses or delivery services to reach a wider customer base.
Gawa ko: ☝️
Instructions: 👇
Gawin mong 3 sentences, sabi kasi ng leader namin kailangan kong dagdagan, pero wala kang babaguhin, dadagdagan mo lang, 1 sentence lang kasi yung nakalagay dyan sa "Partnerships with Other Businesses na nagawa ko.