1.
Question 1
Why is it important to balance designing and building in enterprise IT? Why is it hard?  
1 point

It's important because there should always be an even 1:1 ratio to these activities. It's hard because you have to track time spent by individuals and categorize it.   


It's not actually that important. Getting things built is most important and that's where you should focus.   


It's important so that you can communicate effectively with stakeholders in upper management. It's hard because it's very hard to learn design.   


It's important because it's easy and common to end up building a solution that doesn't perform well for users. It's hard because showing things getting built is more emotionally satisfying and easier to explain as progress.   

2.
Question 2
Why is the Business Model Canvas a good choice for describing your corporate strategy in terms you can execute with IT?  
1 point

Because long documents written in Microsoft Word are boring and no one actually reads them.   


Because it's simple. You can draft one in 20 minutes and read it in around 90 seconds.   


It's not. You really need a fully articulated strategy document to have something a corporation can use.   


Because the Canvas is designed for innovation.   

3.
Question 3
Which of the following is a fully articulated positioning statement (in the formulation presented here in the course)?  
1 point

[Enable Quiz] offers [a unique proposition] that [buyers will find compelling because of its value]. If you're [an HR manager] the product [is something you can pick up and start using immediately].   


Because of our product [HR managers] will [see better hiring outcomes and less time spent on recruiting]. This is important because [hiring technical talent is a Key Activity for these organizations].   


Our product is a must have for [HR managers] because it [solves a particularly important problem for them, which is quizzing job candidates]. Because of our product, the customer will [see better hiring outcomes and less time spent on recruiting].   


For [hiring managers] who [need to evaluate technical talent], [Enable Quiz] is a [skills measurement system] that [allows for quick and easy assessment of topical understanding in key engineering topics]. Unlike [formal certifications or ad hoc questions], our product [allows HR managers to create and apply systematic assessments of technical skills].  

4.
Question 4
What would be an appropriate Value Proposition for Enable Quiz's Problem Scenario and Alternatives below?
Problem Scenario: Helen sources and screens engineering candidates for open positions, sending only qualified candidates to the hiring manager. Many of the skill requirements are outside her background.
Current Alternative:  She calls references to get a general sense of their performance on the job.               
1 point

Right now she just gets lists from job posts, etc. and passes most of them to the Functional Manager for review.   


We can help Frank easily provide a focused, testable job description and screening criteria to reduce the amount of time he has to spend and improve his outcomes.  


We’ll offer her a new capability for meaningful screening of technical candidates, increasing % of successful hires and lowering Frank the Functional Manager’s workload on recruiting.  


Helen writes job descriptions with Frank the Functional (hiring) Manager when they need a new one. In a perfect world, they'd continually improve these based on hiring outcomes and employee job satisfaction.  

5.
Question 5
Why is the relationship between Customer Segments and Propositions so important to using the Canvas?  
1 point

They help tune pricing.  


This relationship is the 'independent variable' that drives the right answer in the balance of the Canvas.   


It's not! Key Activities are more important.   


It's the first thing your reader will look at.  

6.
Question 6
If a seafood wholesaler sees its core business model type as infrastructure-driven and could only invest in one of the projects below, which would you recommend?
1 point

Opening its own chain of seafood restaurants.


Creating its own line of prepared seafood products that are kitchen-ready.


Creating a data science capability to fine tune purchases from their upstream suppliers.


Adding fresh vegetables and other produce to its product line. 

7.
Question 7
If a product-driven company that makes pre-packaged meals could only invest in one of the projects below, which would you recommend?    
1 point

Purchasing a key meat supplier in Nebraska


Design sprints to understand how millennials plan their meals and test new products


Creating their own plant to injection-mold their own plastics


Adding energy drinks to their product line

8.
Question 8
Why is business model type important to an IT project or charter?
1 point

It creates focus and clarity on the types of outcomes and metrics that are important.


It helps you decide the type of applications to purchase. 


It helps determine the types of customers you should acquire and the types of users that are key.


It helps you identify key stakeholders. 

9.
Question 9
In the AIDAOR framework, which is an example of the retention phase for Helen?         
1 point

After using Enable Quiz successfully for the last six months, Helen the HR manager, wrote a blog post for her HR professional learning community about how the services has helped her to better screen technical talent.  


Helen the HR manager goes to Enable Quizzes website and reads all about their service.  She thinks it might be the solution to their screening challenges.


At an HR Directors meeting, Helen shares that she is having challenges screening technical talent.  Her long-time colleague shares his experience with Enable Quiz and how it has transformed his screening and hiring process.  


Helen the HR manager tells Frank the Functional manager that she thinks she's found the solution to their screening challenges.  Frank the Functional manager is onboard and wants to collaborate on using Enable Quiz to hire talent for his team.  

10.
Question 10
How does storyboarding help with IT projects?
1 point

They're a good way to introduce humor into the work of corporate IT.


They're an excellent marketing tool.


It doesn't. Agile user stories are the best place to focus. 


By pushing yourself to think about the user or users involved in vivid terms, you're more likely to identify gaps or weak points in the user experience.

11.
Question 11
If we are looking at a process for a fish processing plant where a packer cleans a fish and packs it in ice, what would be an example of an 'output metric'?
1 point

General customer satisfaction with the packed fish


Number of fish cleaned


Fish packed per hour


Percentage of packed fish with some kind of flaw (ex: inadequately cleaned)