Add sections and make the overall wording better.
new prospecting  with a cold/warm and hot status
email marketing will be done once per week
Sales Team Performance vs Company Account Performance
Win/Loss Ratio on quotes 
Account Allocation
New email address to copy in all high value quotes: <PRESIDIO_ANONYMIZED_EMAIL_ADDRESS> - me/mark/pete?

Objective:
To develop new accounts and identify sales opportunities within existing customers in industries that rely on self-adhesive labels. The strategy focuses on leveraging direct sales, targeted marketing, and industry-specific lead generation. It includes telephone introductions, follow-ups, deal closing, and face-to-face meetings at client premises while optimising a £1000 marketing budget.

Industry-Specific Lead Generation & New Account Development
Targeting Companies That Use Self-Adhesive Labels
Industries that frequently purchase self-adhesive labels include:
Food & Beverage (bottle labels, packaging, barcodes)
Pharmaceutical & Healthcare (compliance labels, tamper-proof stickers)
Logistics & Warehousing (shipping labels, ect)
Cosmetics & Personal Care (branded product labels, batch identification)
Retail & E-commerce (price tags, promotional stickers)
Chemical & Industrial (hazardous materials labels, durability-focused applications)

Leveraging Existing Customer Data
Account Segmentation & Expansion
Identify industries where current customers are thriving and target similar businesses.
Look at past order data to identify cross-sell or upsell opportunities (e.g., bulk purchasing, higher durability labels).
Referrals & Supply Chain Partnerships
Leverage relationships with packaging companies, manufacturers, and distributors who require self-adhesive labels.
Request referrals from satisfied customers within the same industry.
Reactivating Dormant Accounts
Re-engage past customers with new label technologies, cost-saving solutions, or sustainability-driven options.
Identifying New Leads & Prospects
LinkedIn & Digital Prospecting
Use LinkedIn Sales Navigator to target purchasing managers, production leads, and supply chain directors in industries that require self-adhesive labels.
Engage in industry-specific LinkedIn groups and discussions.
Industry Trade Shows & Networking Events
Attend packaging, logistics, and product manufacturing expos (e.g., Packaging Innovations UK?, Food & Drink, Beer X).
Arrange speaking opportunities or live demonstrations of label durability, print quality, and application efficiency.
Cold Outreach Campaigns
Develop industry-specific cold calling and email templates focusing on speed, quality, durability, and compliance benefits of self-adhesive labels.
Conduct A/B testing on different outreach approaches to determine the highest-performing sales messages.
Direct Sales Approach: Calls, Follow-Ups, and Meetings
Telephone Introductions & Follow-Ups
Cold Calls with an Industry Focus
Highlight industry-specific benefits such as food safety compliance, waterproof labels, or temperature-resistant adhesives.
 Position labels as a solution for improved branding, traceability, and efficiency.
Follow-Up Strategy with Industry Timelines
Follow procurement cycles (e.g., seasonal increases in demand for labels in retail and food industries).
 Use CRM tools to track conversations, samples sent, and scheduled follow-ups.
Closing Deals via Calls & Virtual Meetings
Provide tailored proposals with volume-based pricing and delivery reliability.
Offer virtual demonstrations of printing capabilities, durability tests, and compliance certifications.
Face-to-Face Meetings (Onsite & Offsite at Client Premises)
Factory & Warehouse Visits
Assess how labels are applied in the clients production process to recommend the most efficient solutions.
Identify automation opportunities with label applicators and integrated printing systems.
Technical Demonstrations & Proof of Concept
Bring sample materials for on-site testing.
 Show variations in adhesives, durability (e.g., waterproof, heat-resistant), and print quality.
Negotiation & Procurement Discussions
Align proposals with volume-based pricing structures, bulk discounts, and just-in-time (JIT) delivery models.
Ensure compliance with regulatory labeling requirements (e.g., food safety, hazardous materials, barcode readability).
Industry-Focused Marketing Strategy (£1,000 Budget)
Activity	Budget Allocation (£)	Strategy
LinkedIn Ads	250	Target supply chain managers, packaging engineers, and procurement officers in key industries.
Email Marketing	150	Automated sequences focusing on quality, durability, and cost-effectiveness of labels.
SEO & Industry Content	200	Optimize website for self-adhesive label search terms and publish case studies on label performance.
Webinar Hosting	200	Host sessions demonstrating label durability, compliance benefits, and cost savings.
Trade Show Presence & Print Materials	200	Business cards, brochures, and minor sponsorships at packaging and manufacturing events.
Total Budget:£1,000


Account Penetration & Expansion Strategy
Strengthening Relationships with Label Buyers
Quarterly Check-Ins & Supply Reviews
Schedule regular reviews to ensure product performance and explore new label innovations.
Identify shifts in demand for new types of labeling (e.g., eco-friendly, tamper-proof, etc).
Industry-Specific Case Studies
Develop case studies demonstrating improved labeling efficiency, cost reductions, and compliance benefits.
Share success stories from similar businesses to drive confidence in purchasing decisions.
C-Level & Procurement Engagement
Engage decision-makers in discussions about supply chain efficiencies, cost savings, and sustainability initiatives.
 Offer long-term partnership pricing for high-volume clients.
Tailored Offers & Value-Added Services
Bulk Order Incentives, Discounts for high-volume orders or repeat purchases.
Free Product Testing, Offer free trials of different label types based on industry needs.
Sustainability Solutions Promote recyclable, biodegradable, or low-energy production label options.
On-Demand Printing & Customisation, Highlight the ability to customize label designs for branding purposes (SIBA?)


Measuring Success & Continuous Improvement
KPIs to Track:
Number of new leads generated per month in the self-adhesive label market.
Conversion rates from cold calls, email outreach, and LinkedIn engagement.
Customer retention rate and volume growth in existing accounts.
Revenue growth from key industries (food & beverage, pharmaceuticals, logistics, retail).
Number of factory visits or sample requests leading to closed deals.

Regular Strategy Adjustments:
Monthly performance analysis and strategy realignment based on data insights.
Adjust marketing messaging based on industry trends and regulatory changes.
A/B testing of new sales scripts and digital campaigns.