Based on the following information in the in-between parentheses (Artificial silvery intelligence (ASI)



Problem summary
The silver crafted jewelry market is divided into 3 categories with 2 different qualities offered the 1st quality is offered in two markets wilt a ranging price of 60-90 pounds per gram in a category and 90-130 pounds in the other category. The 1st category is in the domestic places like Khan Elkhalily, Elmosky, Ataba square, Shubra, Gesr El Suez is examples for the places which follows the price of the 1st category regarding the 1st quality, while in places like nasr city, 5th settlement in malls and stores like City-stars and Cario festival city sells the same quality on a ranged price from 90-130 pounds while on the other hand the 2nd quality is sold only by big brand names in the market their price is valued by piece which reached over 500 Egyptian pound per gram.
The 1st quality is the regular crafted pieces of silver jewelry with some specifications regarding the quality on the aspects of colour, shininess, welding and stones used for decorations and completing the designs while the other quality is much higher in shininess, welding, colour and they use precious stones in decorating their designs.
Special designs, requests or orders lack the attention of all the sellers in offering them a good quality or in fulfilling their desired shapes and designs.
Solution summary
We are going to initiate a new brand of silver jewelry which is going to produce high quality products that matches the quality of the big brand names and sell it on half of the big names prices by creating a new category in the market and filling the gap available in this place.
We are going also to offer a whole new experience for the special orders and designs by offering a 4d proposal for the designs desired by the customers in a series of steps that will fulfill their wishes. 1st the customers hand, neck, ears or any place that the customer wants to buy a jewelry for will be scanned through a 4d AI scanner then the customer is going to choose the color of the jewelry part and its design format through some ready templates that could be edited according to their comments then the customer will start choosing the stones types and colors in decorating the design they have made.





Brand positioning 
Customer’s dream design of silver jewelry to become true according to the best quality and a cheap price for it. AIS is your choice to turn your beauty dream to a real tangible one.
Slogan 
Transforming your dreams and wishes to tangible ones.
Vision 
To be one of the leading companies in manufacturing high quality silver jewelry in Egypt then the rest of the world.
Mission
We transform customers dreams, desires in silver jewelry into a real tangible beauty with promising customers to have the best quality for the best price by using the most advanced technology that we believe it will give us revolutionary crafted jewelry parts which will help us in leading the epyptian silver jewelry market to expand worldwide with the friendly working environment we gave to our employees.

Direct competitors are all silver jewelry retailers and sellers whether they provide high quality or low quality products like panadora, swarvoski, azza fahmy, silver king, silver city.

While in direct competitors could be gold jewelry retailers and sellers also accessories retailers which offer stainless steel jewelry or chinese gold jewelry 




Swarovski Overview:

Swarovski offers precision-cut crystal products, including jewelry, collectibles, home decor, and optical items.
Competitive Edge:

Precision-cut crystals known for purity and brilliance.
Strong brand reputation and collaborations.
Diverse product range.
Notable market share in luxury crystal products.
Target Customers:

Affluent individuals, fashion-conscious shoppers, gift buyers, high-end designers, and crystal figurine enthusiasts.
Positioning:

Global leader in precision-cut crystal products, emphasizing timeless beauty and craftsmanship.
Pricing:

Premium pricing to reflect exceptional quality.
Distribution:

Boutiques, authorized retailers, and e-commerce.
Promotion:

High-profile marketing with celebrities and designer collaborations.
Active presence at luxury expos and social media marketing.
Strengths:

Purity of precision-cut crystals.
Global brand recognition and designer partnerships.
Diverse product range.
Effective e-commerce.
Weaknesses:

Limited mass-market appeal due to high pricing.
Vulnerability to economic downturns.
Opportunities:

Expansion in emerging luxury markets.
Sustainability and eco-friendly product development.
Leveraging digital marketing for global reach.
Threats:

Economic recessions affecting luxury sector.
Competition from other luxury brands.
Material regulations and sustainability concerns.




Panadora:

Product and service: Excellent quality materials like as jewels, glass, regular gemstones, pearls, artificial stones, calfskin, 14k gold, and sterling silver are used in the creation of Pandora jewelry. The company’s own line of necklaces, charms, bracelets, earrings, and rings.

Competitive Advantage and market share: Handcrafted by highly experienced specialists and personnel, it provides modernly made diamonds as well as silver and gold jewelry.

Target customers: The core market for Pandora is women aged 25 to 39, they also want to reach out to women in three generations—grandmothers, mothers, and daughters. 

Positioning: High quality, special designs, and a high price.

Pricing Strategy:

Premium pricing, Pandora, a well-known and established company, offers modern, hand-finished jewelry at mid-premium costs. Its successful pricing strategy appeals to prominent clients who value a well-established brand over money. The company’s mid-premium evaluation scheme is fair and acceptable compared to high-end products.

Place & Distribution Strategy:

The headquarters of the multinational company Pandora are located in Copenhagen, Denmark. With an item nearness in over 100 countries, encompassing six major regions, it has cast a wide net. In addition to having 5 locations in Egypt, Pandora has a vast transportation network with more than 7,000 moving centers.

Promotion & Advertising Strategy:

Pandora, a company focused on personalized customer service, has successfully utilized vocal attention and online promotion strategies. The company relies on print media, design magazines, and social media platforms like YouTube, Facebook, Twitter, and the main website for promotion.



Strengths:

1.	Thailand’s in-house production team of superior quality

2.	Expert craftsmanship and personnel


3.	They actively participate in philanthropic endeavors aimed at empowering African women.

4-A wide range of products and superior designs.

Weaknesses: 

1-There are competitors that offer the same quality product at a competitive price.

2. Less visibility due to a lack of brand building on websites, TV shows, and print media.

Opportunities:

1.	Growth and relocation to new cities, such the administrative capital

2.	An increase in production capacity


3.	Developing new goods, like branching out into watches with diamond encrustations.

Threats:

1.	The global economy is in decline.

2.	Global gold prices have been rising steadily


3.	Variations in the raw ingredients.

4.	Since the majority of the company’s activities take place in Thailand, any political turmoil there will have a negative impact on those operations.



Azza fahmy overview 
Product & service
Azza Fahmy draws inspiration from history and nature, and most of her designs are characterized by historical symbols, in the form of animals from nature, or in the form of stars and crescents from nature.
Azza provides delivery service to customers all over the world. It is contracted with DHL transportation company and pledges to customers to deliver their students within 15 working days.
In addition, it has a digital marketing service, so the customer can purchase from its website
There is a return service for purchases within 14 days of delivery, except for custom-made items  

Competitive advantage and market share
Azza Fahmy is distinguished by the fact that all of her products are a combination of manual and automated work, which makes them unique and distinct.
It is also old in the market, as it has been operating in the silver market for more than 54 years, which makes it a strong name in the market.
Some of its products are characterized by silver inlaid with gold


Target customers
Saudi royal family, the Jordanian royal family, and pop culture icons like supermodel Naomi Campbell and singer Rihanna
The company has a strong local and foreign customer base for its products and wealthy Egyptians, middle-class Egyptians and young local customers.    





1)	Gender

•	male
•	
•	feminine
•	
2)	Age

•	Under 18
•	
•	18 to 24
•	
•	24 to 30
•	
•	30 to 40
•	
•	Above 40
•	
3)	Marital status

•	single
•	
•	married
•	
4)	From which country?

(open question)

5)	Have you tried wearing silver before?

•	Yes
•	
•	no
•	
6)	If your answer is yes, where did you buy it?

(open question)

7)	What do you think about introducing artificial intelligence technology into the silver market?

•	I totally agree
•	
•	I do not agree
•	
•	natural
•	
•	not agree
•	
•	Strongly Disagree
•	
8)	Where do you prefer to buy accessories such as silver?

•	From the store
•	
•	Through online shopping
•	
9)	How satisfied are you with the silver seller you deal with?

•	Very satisfied
•	
•	Satisfied
•	
•	natural
•	
•	not satisfied
•	
•	Deeply dissatisfied
•	
10)	If I offered you the same quality of silver with a lower price, would you change the seller?

•	Yes
•	
•	no
•	
11)	If the answer is no, why?

(Open quotation) 

12)	Arrange accessories based on your preference to wear them

•	Rings

•	Two earrings


•	Medals

•	Bracelets


13)	Do you prefer buying gold rather than silver?

•	Yes
•	
•	no
•	
14)	If your answer is yes, why?

(open question)

15)	Prefer to wear silver made on

•	Oriental design
•	
•	Western design
•	
16)	You buy silver on the basis of...

•	the price
•	
•	the quality
•	
•	the design
•	
17)	If you were presented with a gift made of silver, would you accept it?

•	Yes
•	
•	no
•	
18)	If you were going to buy a gift, would silver be your choice?

•	Yes
•	
•	no
•	
19)	If the answer is no, why?

(open question)

20)	Would you rather buy?

•	Prepared design
•	
•	Special design for you
•	
21)	Do you like to wear?

•	Silver without any other element
•	
•	Silver inlaid with gold
•	
•	Silver set with precious stones
•	
22)	If I gave you the opportunity to create your own design without having to be a designer or expert

•	agree
•	
•	refuses
23)	), fill out as much information as possible that is consistent with the following concepts: Opportunity Phase
After the Data Collected ….
▪ What are you actually selling and how you are solving a problem (or “need”) for your
Market? Who is your Target market and what is your competitive advantage?
▪ Based on the information gathered ________ this Project idea solves the Problem
_______
What to write in the Opportunity
Phase?
➢Problem and Solution
➢Identify the Target Market Size &
Target Market
➢How your project is different than
the competition?
The Problem and Solution
▪ If you can’t pinpoint a problem that your potential customers have, then you
might not have a viable business concept.
▪ To ensure that you are solving a real problem for your potential customers, a
great step in the business planning process is to get away from your computer
and actually go out and talk to potential customers.
▪ Validate that they have the problem you assume they have, and then pitch your
potential solution to their problem. Is it a good fit for them?
▪ Your solution is the product or service that you plan on offering to your
customers. What is it and how is it offered? How exactly does it solve the
problem that your customers have?
For some products and services, you might want to describe use cases or tell a
story about a real user who will benefit from (and be willing to pay for) your
solution.
Target Market Market Size & Segments
Describe your key customers – who they are and what their
key attributes are.
If your company is targeting multiple customer groups (also
called ‘segments’), describe each group here.
If you can, include details about how many people are in
each segment and how large the total market is.
Target Market Size


Segmenting Consumer
Markets
List of Generic Segments
Starting a new business
NEW CAKE SHOP
Step 1: Market Segmentation
▪ Identify bases of segmenting the market (Geographic Demographic, Psychographic
Behavioral traits)
▪ Develop profiles of resulting segments
Step 2: Market Targeting (Targeting Strategies)
▪ Develop measures of segment attractiveness (Measurable, Accessible, Substantial,
Differentiable, Actionable)
▪ Evaluate and Select the target segment(s) strategy
Example of Cake Shop
segments
Morning
Commuters Seasonal Celebrators One-time Weddings
Description Come often, spend little. Our
most common customer stops
in for a quick coffee and
pastry in the morning.
Middle-aged matriarchs catering their
celebrations. A smaller segment, but
our biggest source of revenue.
Though only a tiny portion of our
customers, newlyweds-to-be make up
15% of our revenue.
Age Range 25 - 45 35 - 55 26 - 38
What’s Most
Important to
Them?
Fast service and fresh
food/coffee
Unique seasonal treats that make
celebrations special
Unique flavors, attentive service,
delivery option
How to Market to
Them?
Use sidewalk promotions to
draw them in. Loyalty
rewards and email coupons
will bring them back.
Email marketing with
seasonal/holiday promotions. Also,
show off latest creations on
Instagram.
Use targeted Facebook ads to draw
them in. Continue promoting with
wedding, newsletter &
Instagram/Pinterest posts.
Preferred
Channels?
Email, Loyalty App Email, Instagram, Facebook, Direct
Mail
Email, Facebook, Pinterest
Your Ideal Customer
One way to talk about
your ideal customer in
your plan is to use your
“buyer persona” or “user
persona.” A buyer
persona is a fictitious
representation of your
market—they get a name,
gender, income level,
likes, dislikes, and so on.
Buyer Persona
Template
Competition
Competition Current Alternatives
Describe your current competition. What products
and services are people using instead of yours?
Our Advantages
Explain why your product or service is different or
better than the others. Also, be sure to describe any
competitive advantages you may have, such as a
patent or other unique component to your business.
Future products and services
All entrepreneurs have a vision of
where they want to take the business in
the future if they are successful.