I have a task to write a report and the brief is as follows


Marketing practitioners are frequently not sure whether traditional marketing strategy and positioning based on segmentation and targeting is valid in the current market reality. 

A report that:

1.)provides a critical discussion of the validity of traditional marketing Segmentation and Targeting in the modern era.

2.)Proposes marketing tactics the organisation of your choice should use for each of the four personas developed in the infographic assessment by linking your proposed tactics to the Consumer Behaviour theories applied. This provides further underpinning for the infographic. 

3.)Provides a brief personal reflection discussion which explains your personal and professional development from the module. Your personal reflections of the module can be written in the first person but must also include academic underpinning to support your discussion. 

The report word count total is 2500 (+ or – 10%). 

It is advised that the word count is distributed as follows:
Tasks 1 and 2 – Totalling Approximately 2100 words 
Task 3 – Approximately 400 words 

The report should be submitted as a professional document that has been proofread and uses Harvard style referencing throughout. You will lose marks for failing to reference your sources. 

Writing style 
This is a professional report and an academic piece of work. It should include:
Executive Summary
Contents page
Introduction
Main section: which 1) presents a critical discussion of the validity of traditional Segmentation and Targeting in the modern era.  
2) suggests how the organisation would use marketing tactics towards the four identified customers developed in the infographic assessment and 
3) briefly reflects on your personal development from completing the module.
A Summary/ Conclusion
References
Bibliography
Appendices (if necessary)
Any claim you make needs to be justified and supported with rich, recent and relevant academic references.  




The organisation of choice is Reckkit, focusing on the product "Durex Condoms"

The 4 personas are:
1. David : INFJ. Values are sustainability and eco-friendliness in products. Personality is Environmentally conscious, responsible, values sustainability. Cautious about environmental impact of the products he uses. The goal is To contribute to environmental conservation. Motivated by  environmental sustainability. 40 years old, lives in QueensTown, Single, an Environmental scientist.  Sign is Durex condoms, Interpretant is Sustainability, eco-friendliness and responsibility, Object is Environmental conservation. He Perceives Durex as committed to sustainability. Learned about it through environmental forums, eco-friendly blogs, and social media.

2. Laura : ISFJ. Values health and safety in products. Goal is To maintain a healthy lifestyle. Motivated by  health and wellness. Personality is Disciplined, health-conscious, values physical well-being. Cautious, prefers safe and tested products.  Sign is Durex condoms, Interpretant is Health, wellness, safety and quality, Object is Healthy lifestyle. 35 years old, lives in Vancouver, Single, a Yoga Instructor. She Perceives Durex as prioritizing safety and quality. Learned about it through health and wellness blogs, magazines, health forums.

3. Emily : ENFP. 30 years old, lives in London, Single, a Travel Blogger. Values diversity and choice in products. HEr goal is To lead an exciting and fulfilling life.  Motivated by exploration and adventure. Her personalty is Outgoing, adventurous, and values experiences over possessions. Open to taking risks and trying new things. Sign is Durex condoms, INterpretant is Adventure, excitement, variety and choice, Object  is Exciting and fulfilling life. She Perceives Durex as offering variety of choices to suit different needs, preferences. Learned about it through her travels, online blogs, and social media.

4. John : ISTJ. 25 years old, lives in Tokyo, Single, a Software Engineer. Values  quality and reliability in products. His goal is To maintain a healthy and safe sexual life. Motivated by safety and protection. Personality is Thoughtful, careful, and values health and well-being. Risk-averse and prefers to be prepared. SIgn is Durex Condoms, Interpretant is Safety, protection, reliability and responsibility, Object is Healthy and safe sexual life. He Perceives Durex as reliable, trustworthy. Learned about it through online ads, social media, word-of-mouth.





Now i need you to give me a comprehensively detailed structure (including word counts for each section) to get this done to the highest possible standard.