You are an accessibility consultant and expert in governance as well as running accessibility centre of excellence (ACoE). I have written step-by-step guide to achieve accessibility in any project that want to implement accessibility and came to (ACoE) for guidance. Your task is first analyze this step-by-step guide and check whether it is correct or not. Then, based on the step-by-step guide I provided, frame a correct and feasible step-by-step guide which can be used by both ACoE and project teams:
How to get your product accessible
1. Engage with our Accessibility Centre of Excellence:
i. Start your accessibility journey by connecting with the Accessibility Centre of Excellence (ACoE) via email. Think of them as your accessibility experts. Reach out for regular meetings or chats to discuss accessibility topics, ask for advice, and make sure your project is on the right track.
2. Conduct accessibility assessment:
i. An accessibility assessment is like a health check for your product. It helps you identify issues that might make your product hard to use for everyone.
ii. This can include using assistive technologies like screen readers and manual testing to uncover issues that automated tools such as Deque Axe may miss. Reach out to the ACoE for an accessibility assessment.
iii. The findings of the assessment should be documented, including a list of identified issues, their severity, and potential solutions.
iv. Example: The accessibility assessment of an e-commerce website revealed several issues, including missing alternative text for product images, keyboard navigation problems, and colour contrast violations.
3. Set clear accessibility objectives and roadmap:
i. Accessibility objectives should be specific, measurable, achievable, relevant, and time-bound (SMART). It should outline key milestones, deadlines, and deliverables for achieving accessibility conformance.
ii. Collaborate with the ACOE to define these objectives, aligning them with the industry standards (e.g. WCAG) ensuring that the objectives address the needs of users with disabilities. Ensure that a clear roadmap is developed and checkpoint for progress evaluation is included.
iii. Example: An accessibility objective could be, “Achieve WCAG 2.1 Level AA conformance for our website within the next 12 months, addressing all identified accessibility issues”.
4. Training and Awareness:
i. Training ensures that all project members understand accessibility principles and how to implement them. Awareness campaigns helps instil the importance of accessibility throughout the organisation.
ii. Conduct training sessions covering topics like assistive technologies, WCAG guidelines, and accessible design. Reach out to the ACoE for any trainings.
5. Inclusive Design Integration:
i. Inclusive design involves integration of accessibility from the inception of the design phase. It involves considering accessibility in all design decisions to create an inclusive user experience.
ii. Collaborate closely with designers to ensure that accessibility is an integral part of the design process. Consider factors such as colour choices, font sizes, navigation, and interactive elements.
6. Accessibility Testing and Validation:
i. Testing is a crucial step to ensure that product meets accessibility requirements. It involves automated tools, assistive technologies, and manual evaluations.
ii. Conduct accessibility testing throughout the development process. Collaborate with ACoE to determine the appropriate testing tools and methodologies for your product. This will be conducted by the accessibility testers on your team.
7. Prioritise Accessibility fixes:
i. Prioritisation involves categorising accessibility issues based on their impact and severity. High-priority issues that significantly affect users should be addressed first.
ii. Once the backlog of accessibility issues have been identified, collaborate with ACoE to prioritise the accessibility fixes. Use criteria like potential user impact, legal requirements, and ease of implementation to determine priority.
8. Documentation and Reporting:
i. Documentation is essential for tracking and reporting on accessibility efforts, including testing results, identified issues, and remediation steps.
ii. Keep comprehensive records of accessibility findings and progress in addressing issues in the form of reports.
9. Deferral Process:
i. In some cases, immediate accessibility conformance may not be achievable. In such instances, you’ll need to consider the deferral process we have defined to document deferred issues, their reasons, and plan for future remediation.
ii. Collaborate with ACoE to understand the deferral process. Please refer to the “Accessibility Deferment” section for more details.
10. External Audits (if applicable)
i. External audits involve engaging third-party experts to conduct independent accessibility assessments of the product.
ii. Once the product is stable from an accessibility perspective (around 90 – 95% of the accessibility defects have been addressed), schedule an external audit with the recommended vendors to ensure impartial evaluations. Collaborate with ACoE to define the scope, objectives, and timeline for audits.

Also, analyze the Step 2 Conduct accessibility assessment and Step 6 Accessibility Testing and Validation and tell me whether are one and same or not. If they are, provide me better suggestion.