Research Question and Hypotheses
In light of the existing knowledge gap concerning the Nigerian context, this study aims to address the following research question:

RQ: How does green marketing influence consumer buying behavior in the Nigerian manufacturing industry?

To better understand the relationship between green marketing and consumer buying behavior in Nigeria, the following specific research hypotheses have been developed:

H1: Consumers’ perception and awareness of green products positively influence their willingness to purchase eco-friendly products in Nigeria.

H2: Cultural, economic, and regulatory factors specific to Nigeria significantly impact the relationship between green marketing and consumer buying behavior.

H3: Positive consumer attitudes towards green marketing practices and eco-friendly products are substantially related to higher intention to purchase environmentally friendly products in Nigeria.

H4: The subjective norms and perceived behavioral control influenced by Nigeria’s unique social context significantly shape the relationship between green marketing and consumer buying behavior.

By addressing these hypotheses and investigating the research question, this study aims to explore the intricacies of factors affecting the impact of green marketing on consumer buying behavior in Nigeria. Further, the study seeks to understand how the cultural, economic, and social context unique to Nigeria shapes consumer attitudes, subjective norms, perceived behavioral control, and, subsequently, consumer adoption of green products.




Please check the above Research question and hypotheses in light of the below questionnaire and match each Hypothesis to the question(s) that g o with it
Questionnaire
Section 1: Demographics
1.1 Age:
a) 18-24
b) 25-34
c) 35-44
d) 45-54
e) 55-64
f) 65+

1.2 Gender:
a) Male
b) Female
c) Other

1.3 Education:
a) High School
b) Diploma
c) Bachelor’s Degree
d) Postgraduate Degree

1.4 Income:
a) 0 - N50,000
b) N50,001 - N150,000
c) N150,001 - N300,000
d) More than N300,000

Section 2: Green Awareness
2.1 How familiar are you with environmentally friendly products and practices?
a) Very familiar
b) Somewhat familiar
c) Not very familiar
d) Not at all familiar

2.2 How often do you see advertisements or promotions related to environmentally friendly products?
a) Very often
b) Often
c) Sometimes
d) Rarely
e) Never

2.3 How important do you think it is for companies to engage in environmentally friendly practices and develop green products?
a) Very important
b) Important
c) Neutral
d) Unimportant
e) Very unimportant

Section 3: Attitudes towards Green Marketing and Products
3.1 To what extent do you agree that companies should invest in green marketing strategies?
a) Strongly agree
b) Agree
c) Neutral
d) Disagree
e) Strongly disagree

3.2 To what extent do you agree that green marketing initiatives can influence your purchasing decisions?
a) Strongly agree
b) Agree
c) Neutral
d) Disagree
e) Strongly disagree

3.3 To what extent do you agree that environmentally friendly products and practices can significantly contribute to environmental protection?
a) Strongly agree
b) Agree
c) Neutral
d) Disagree
e) Strongly disagree

Section 4: Purchase Behavior
4.1 In the past 12 months, how often have you purchased environmentally friendly products?
a) Always
b) Usually
c) Sometimes
d) Rarely
e) Never

4.2 How willing would you be to pay a premium for an environmentally friendly product compared to a non-environmentally friendly alternative?
a) Very willing
b) Willing
c) Neither willing nor unwilling
d) Unwilling
e) Very unwilling

4.3 Please rate the importance of the following factors when purchasing environmentally friendly products (1-Not Important, 5-Very Important):
a) Price
b) Availability
c) Product quality
d) Environmental impact
e) Brand reputation