rewrite this into a more objective news story stressing in the first paragraph that one of the appointees is from Pasadena: The California DMO Alliance (CADMOA), California’s collaborative group of destination marketing organization representatives, has announced their inaugural leadership team. As California’s meetings and events industry continues to trend towards positive recovery, the CADMOA is growing to reach its strategic goals in moving the tourism industry forward.  
“It all started when we gathered on zoom to discuss the future of meetings during the pandemic. We discovered that meeting planners were turning to us for guidance when hotel sales teams were furloughed,” said Suzy Kay, Vice President of CADMOA. “We saw an opportunity to highlight the importance of collaborating with local CVBs and DMOs in a post-covid world. From there, our group has expanded to over 50 members representing over 30 California destinations.”  
The CADMOA has a strong working relationship with Visit California, who partnered with the organization on a “California Dreaming” activation hosted at the Langham Huntington, Pasadena in the spring of 2022. 17 destinations from the CADMOA participated in the event, which was a part of the Prestige Partner Conference.  
The organization’s first stand-alone in person client event was held at the Porsche Experience Center Los Angeles on May 23,2023, where 16 California destination representatives hosted 72 meetings and events planners and clients.  
"We are excited to announce the inaugural leadership team for the California DMO Alliance as we expand our efforts to inspire meeting planners to visit our incredible destinations," said Veronica Rivera, President of CADMOA. "As a collaborative group of destination experts, we are extremely proud of the work we've done to bring forth the vibrant and creative experience meeting planners experience in California. We look forward to amplifying unique experiences throughout the Golden State for our industry." 
2023-2024 Leadership Team: 
Veronica Rivera, National Sales Director, San Diego Tourism Authority 
Jed Arrogante, Business Development, Visit Carlsbad 
Suzy Kay, Regional Sales Representative, Visit Santa Barbara 
Karen Strgacich, National Sales Director, LA Tourism 
Anna Kim, National Director, Hotel Sales, LA Tourism 
Kerensa Summers, Manager, Meeting Sales, Southwest Region, Visit Anaheim 
Michelle Flippo, Operations & Sales Manager, Visit Oxnard 
Debbie Vail, Sales Manager, Visit Pasadena 
Kimberly Dunnegan, Sales Executive, Visit Huntington Beach 
Alex Stall, Marketing and Destination Services Coordinator, Visit Laguna Beach 
John Todora, Director of National Accounts, Visit Huntington Beach 
Membership to the California DMO Alliance is offered exclusively to California destination organizations sales representatives and is free to join. The organization meets virtually every month on Zoom to discuss industry trends, challenges and upcoming client events, which are presented in exclusive partnership with Don Atlas Hospitality.  
The California DMO Alliance (CADMOA) is a professional hospitality and meetings industry organization that serves as a resource for innovative ideas, informative education, and personalized service for event professionals. Founded on Zoom in June 2020, the group tackled the rapidly changing meetings ecosystem by working together remotely during the pandemic. Since then, CADMOA has grown to 50+ members representing over 30 California destinations, curating alluring client events throughout the Golden State. For more information and updates, follow CADMOA on LinkedIn and Instagram.