Service Design for
Event Management
Industry.
This Service Design for Event Management Industry project will focus on improving the customer experience through the use of innovative technology and best practices.
Service Design and Task Flow
-By Kunal Phalak, Siddesh Salvi
2021
What is Event Management?
Event Management denotes the production of an event. A number of people with different skills and roles are involved in its execution.
Trends in Event Management Industry
Embracing growing trends in the event planning industry can help strengthen the impact of the overall business.
Technology has always been crucial to every aspect of the event industry – production, data gathering, engagement. However, the pandemic has shown us just how much of a difference technological aptitude can make when it comes to staying at the event industry’s forefront.
Even without the pandemic, the event industry will likely keep hitting new problems that need solving and new exciting areas to expand to. Recently adopted trends are likely to endure well into the future.
Event Management Industry
Hybrid is here to stay
Hybrid events offer the benefits of both a virtual and in-person option, combining flexibility and reach with connection and engagement.
According to survey conducted by Bizzabo, 97% of respondents expect to see more hybrid events moving forward.
Trend #1
Event Management Industry
Micro-events are gaining popularity
Micro events are smaller-sized events that can be designed to drive better engagement and connection with a smaller audience. They are often virtual or hybrid, rather than in-person.
Micro-events offer the ability to plan, promote and execute events in a relatively short amount of time.
Trend #2
Event Management Industry
Data Driven Event Decisions
While data is important for any form of marketing, in some cases, data from your events can be considered an even more powerful than an eBook or an email.
Big data can help event planners meet the rapidly changing consumer expectations.
Trend #3
Event Management Industry
Maintaining heightened cyber security
With all attendees and administrators making use of the virtual world, heightened security is a concern.
Security will especially be important for internal events like meetings, or where global leaders are engaging with one another.
Trend #4
Impact of Trends on Event
Impact of Hybrid events in conferences.
Large gatherings like those at conferences will be rare.
Using 3D designs and virtual environments, individuals can experience the venue as if they were actually present.
A virtual world can provide a wealth of data that will help you understand your attendees' behavior and create a more successful event.
By analyzing the data, we can make more informed decisions for online and offline events.
View Case
Impact of Trends on Event
Impact of Micro events in conferences.
Large-scale conferences will have to spread themselves out and make their materials available on demand, which will increase their visibility and thus awareness.
This will also create a greater sense of community as people will be able to network at a closer level.
View Case
Impact of Trends on Event
Impact of Heightened Cyber Security in conferences.
Individuals must have security and privacy when they gather to share information.
Meeting global leaders would require high security and privacy to protect diplomatic information.
This is also true for company-wide meetings where vital information and data about the company must be shared.
View Case
45% 
are prioritizing attendee engagement
Top priorities for event organizers
38%
are prioritizing attendance
Although event organizers prioritized attendee engagement in their top success metric, a majority reported that attendance was the metric that had the most impact on their business.
35%
are prioritizing Budget
35%
are prioritizing Event content
Reference from: bizzabo
Top priorities for attendees
11%
37%
care about the virtual option
29%
care about their ability
to network
Attendees want to feel important and valued at an event, but organizers can’t always meet every need. Here’s what the attendees cared about at in-person events.
care about the ability to socialize
30%
44%
care about the cost to register
46%
care about travel considerations
Covid-19 safety
Cost to register
care about covid-19 safety
39%
Travel considerations
Ability to socialize
care about time investment
Time investment
Virtual option
Ability to network
Reference from: bizzabo
In Event management services, 
What problems are usually faced by audiences and speakers?
Reference from: 99firms, socio.events, spotme
Onboarding problems
Conference attendees often face problems when trying to onboard and navigate through an event.
This can be due to a lack of clear signage, a confusing layout, or simply not knowing where to go or what to do.
This can lead to frustration and even missed opportunities, as attendees may miss out on important sessions or networking opportunities.
Problem #1
Event Management Industry
Event Management Industry
Engagement problems
Speakers at conferences often face problems keeping the audience engaged.
This can be due to a variety of factors, such as a boring or dry topic, a lack of interaction with the audience, or simply not having enough time to cover all the material.
This can lead to attendees becoming disengaged and even leaving early.
Problem #2
Event Management Industry
Event Management Industry
Session problems
Conference sessions can often be problematic, either due to a poor format or a lack of interesting or relevant content.
This can lead to attendees becoming bored or frustrated, and even leaving early.
In some cases, it may even lead to attendees missing out on important information or insights.
Problem #3
Event Management Industry
Event Management Industry
Networking problems
Networking opportunities at conferences can often be limited, either due to a lack of time or a lack of interesting people to talk to.
This can lead to attendees feeling isolated or disconnected, and even missing out on important networking opportunities.
Problem #4
Event Management Industry
Event Management Industry
Logistical problems
Conferences can often be logistically challenging, due to a variety of factors such as a large venue, a complex schedule, or a large number of attendees.
This can lead to attendees facing problems such as long lines, lost belongings, or transportation issues.
Problem #5
Event Management Industry
Event Management Industry
Problem Statements
1.
The audience is not clear about the conference event's purpose and objectives.
2.
The conference event is not well organized and the audience is not sure where to go or what to do.
The
Problems
3.
If the conference event is boring, the audience is not engaged.
4.
Sometimes the conference event is too long and the audience gets restless.
5.
When the conference event is too technical and the audience does not understand the speaker.
Problem Statement
How can we create a service for an event that is engaging for both the audience and the speakers while also being easy to navigate and onboard?
Event Management Market Research
The event management industry comprises businesses that plan and organize events such as conventions, conferences, festivals, seminars, product launches.
Event Management Market Research
The market is segmented by type into corporate events, social events, and others.
The corporate events segment accounted for the largest market share in 2019 and is expected to grow at the highest CAGR during the forecast period.
This growth is driven by increased corporate events, conferences, and conventions.
Reference from: alliedmarketresearch
Are virtual events delivering on their promise?
EVENTS THAT HAVE PIVOTED TO VIRTUAL
Some
0%
0%
55%
60%
53%
Virtual events have been dominating the event landscape for nearly two years, but how successful have they been? This chart compares responses from late 2020 against a quarterly breakdown from 2021 to observe how responses have changed over the past year.
Yes/all
$50
78%
28%
28%
34%
$62
No/None
2020
Q3
22%
Q1
Q4
23%
Q2
13%
14%
Reference from: EventMB Research Report
Biggest Challenge 2021 VS 2020
Engagement
35%
36%
Networking
20%
In 2020, the top three challenges organizers faced with virtual events were engagement (36 percent), lack of tech knowledge (17 percent), and attendance (14 percent). While some of these challenges remain consistent.
0%
Attendance
12%
14%
Budget
9%
11%
Production
8%
0%
2021
Sponsorships
6%
2020
12%
Reference from: EventMB Research Report
Competitor Analysis
We studied the major competitors in the market and prepared a competitive analysis.
Competitors
Typical customers
Freelancers
Small businesses
Mid size businesses
Large enterprises
Freelancers
Small businesses
Mid size businesses
Large enterprises
Small businesses
Mid size businesses
Large enterprises
Small businesses
Mid size businesses
Large enterprises
Total integrations
231 Integrations
42 Integrations
14 Integrations
5 Integrations
Total features
57 Key features
101 Key features
37 Key features
148 Key features
Ratings
4.6
4.4
4.5
4.7
Competitors
Competitors
Competitors
Competitors
Competitors
Available on
Platforms
Web/Android/iOS
Web/Android/iOS
Web/Android/iOS
Web
Key Features
Access Control/Permissions
Competitors
Competitors
Competitors
Competitors
Activity Tracking
Competitors
Competitors
Competitors
Competitors
Attendee Profiles
Competitors
Competitors
Competitors
Competitors
Audience engagement
Competitors
Competitors
Competitors
Competitors
Competitors
Competitors
Competitors
Competitors
Competitors
Mobile Ticketing
Competitors
Competitors
Competitors
Competitors
Communicat-ion Management
Competitors
Competitors
Competitors
Competitors
Real-Time Chat
Competitors
Competitors
Competitors
Competitors
Insights
We interviewed the event attendees 
on how their typical event goes-
Attendees want to attend the event from starting. If attendees miss the start, they get frustrated.
If they are late, they are curious about what they missed and can't focus on the entire event.
Some found the registration process to be a bit confusing, as some of the instructions were not clear.
They need help finding the venue's location and navigation in the event place.
They say that the speaker should prepare the presentation in a particular form that covers previous content.
The event should be well-organized, interactive and engaging.
Insights
The insights from the speakers
about their experience of an event- 
The most significant challenge the speakers face is the difficulty in engaging the audience and ensuring their involvement.
They manage to overcome this challenge by utilizing interactive activities such as Q&A sessions and group discussions.
The speakers found that the biggest challenge was ensuring that the presentation was tailored to the audience’s needs and expectations.
They mentioned that having an engaged and involved audience is essential for the overall success of a conference, as it can help in creating a more meaningful and memorable experience for everyone involved.
They also mentioned that it was important to remain flexible and open to feedback from the audience, as this helped them to make the necessary adjustments to their presentation.
User Persona - Attendee
We created a user persona representing a group of attendees.
“As a customer myself, I would love the world to have more human-centered products and services on the market.”
Goals
Biography
To attend the event at the perfect time.
To be able to navigate without relying on others in the event hall and in other areas.
To enjoy the event and learn something new from the speakers.
Opportunity to meet new people and get new connections.
Krish Soni
Krish is a software engineer who is passionate about technology. He creates YouTube videos to help others learn about new gadgets, attends tech events, and lives side by side with his friends while they explore new technology.
“Quote”
Demographics
Frustrations
Age
23
Personality Traits
Sometimes traffic can cause delays in getting to the event on time.
Faces problems finding the venue and location of the event.
He doesn't know the required facilities or areas and where he should be.
Spending the event listening to the same old boring generic talks with no useful insights.
Location
Mumbai
Passionate
Occupation
Student
Motivational
Residential Environment
Urban
Learning
Introverted
Scenario of an Attendee
Krish had planned to go to the concert with his friends but decided to go alone. He booked a cab to take him to the venue, but when he arrived, he needed clarification about where to go and asked someone for directions. He then found his seat, which was located in a different part of the venue than where he needed to be. While waiting for the concert to start, he got bored and could not pay attention because things took a long time to happen on stage. Later, he decided that leaving early would be better than staying there until everyone else had left.
User Scenario - Attendee
The cells below represents the scenario of an attendee.
Customer Journey Map - Attendee
We created a customer journey map based on the above scenario.
Scenario
Goals
Krish had planned to go to the concert with his friends but decided to go alone. He booked a cab to take him to the venue, but when he arrived, he needed clarification about where to go and asked someone for directions. He then found his seat, which was located in a different part of the venue than where he needed to be. While waiting for the concert to start, he got bored and could not pay attention because things took a long time to happen on stage. Later, he decided that leaving early would be better than staying there until everyone else had left.
To attend the event at the perfect time.
To be able to navigate without relying on others in the event hall and in other areas.
To enjoy the event and learn something new from the speakers.
Opportunity to meet new people and get new connections.
Krish Soni
“Quote”
Stages
Awareness
Sign up
Getting to the venue
Registration
At the event
Leaving the event
User Actions
Browsing through social media.
Bookmarking the event website to get back to it later.
Asking colleagues
Checking the date and time.
Coordinating with a colleague to go together to the event.
Selecting a ticket type.
Paying for the first ticket.
Receiving an e-mail with receipt.
Checking the confirmation e-mail for the venue address.
Getting to the venue.
Looking around for the registration counter.
Waiting in line for registration.
Showing the confirmation e-mail to the receptionist.
Finding his name among all the event badges.
Receiving a venue map.
Checking out the event schedule in the hall to decide where to go.
Asking directions.
Going to the room where the session he liked will be taking place.
Receiving an e-mail with an invitation to participate in a survey.
Receiving an e-mail from event organizers with a password for a password-protected page with event-related materials.
Pain Points
Unclear who the speakers are.
It is unclear how many people will attend this event, as there is no information about attendees on the website.
A confirmation e-mail arrives with a delay.
The confirmation e-mail contains outdated information about routes.
Heavy traffic and being late.
Hard to find the entrance.
Registration takes too long while the event has started already.
Hard to find the confirmation e-mail on the phone.
Too many people are trying to see the schedule at the same time.
Room names are very similar
Not all the sessions he wanted to watch were recorded.
The survey took too long.
Touchpoints
Website, Social Media, 
Friends, Phone
Website, E-mail, Phone
E-mail, Phone, Event Building
Registeration counter, E-mail
Social Media, Schedule, Guide
Website, Phone
Feeling
Competitors
Competitors
Competitors
Competitors
Competitors
Opportunities
Make the event description more detailed by including expected attendee numbers.
Add the "Event Speakers" section to the website.
Automate sending e-mail with reliable and fast SMTP service.
Create the "How to Get There" page with a venue map.
Give attendees some tips on how to avoid being late.
Place a second registration counter in the hall to reduce waiting time.
One-tap registrations with the help of the biometrics such as FIDO2(Fast Identity Online).
Provide attendees with the schedule at the event.
Avoid using names that are similar.
Before sending the materials to everyone, make sure that all sessions are recorded.
Shorten the form. Include only questions that are really important.
User Persona - Speaker
We created a user persona representing a group of speakers.
“I have a passion for technology and artificial intelligence.”
Goals
Biography
Tim’s goal is to inspire, motivate and educate people through his speeches at events.
To stay within the allotted time frame and keep the audience engaged and interested.
He wants to make his presentation interactive to engage the audience.
Tim Stoiber
Tim is an engineer who loves to read books. He has been a keynote speaker at many conferences and meetups and he is passionate about sharing his knowledge with others. He is also interested in web development and has built many websites using HTML, CSS, JavaScript, and more.
“Quote”
Demographics
Frustrations
Age
43
Personality Traits
He often finds it difficult to connect with his audience, as he can't always estimate the level of understanding of the topics he is discussing.
He finds it difficult to keep up with the latest technologies and trends in his field, which can make it difficult to stay relevant and engaging.
Location
USA
Passionate
Occupation
Engineer
Motivational
Residential Environment
Learning
Urban
Introverted
Scenario of a Speaker
Tim has been scheduled to speak at an upcoming conference. When he arrives, he finds that his assigned slot has been changed. He is confused and doesn't know which topic to start with. He scans the audience to see who is paying attention and starts with a basic introduction to the topic. He speaks quickly and efficiently, trying to cover as much ground as possible in the allotted time frame. As he says, he notices that the audience is not engaging with him or the material he is presenting. He attempts various techniques to try and engage the audience, but none of them work. At the end of his allotted time, the audience still isn't engaged, and he has to conclude his presentation early. He feels disappointed and frustrated knowing that he hasn't been able to connect with his audience.
User Scenario - Speaker
The cells below represents the scenario of a speaker.
conclude
Customer Journey Map - Speaker
We created a customer journey map based on the above scenario.
Scenario
Goals
Tim has been scheduled to speak at an upcoming conference. When he arrives, he finds that his assigned slot has been changed. He is confused and doesn't know which topic to start with. He scans the audience to see who is paying attention and starts with a basic introduction to the topic. He speaks quickly and efficiently, trying to cover as much ground as possible in the allotted time frame. As he says, he notices that the audience is not engaging with him or the material he is presenting. He attempts various techniques to try and engage the audience, but none of them work. At the end of his allotted time, the audience still isn't engaged, and he has to conclude his presentation early. He feels disappointed and frustrated knowing that he hasn't been able to connect with his audience.
Tim’s goal is to inspire, motivate and educate people through his speeches at events.
To stay within the allotted time frame and keep the audience engaged and interested.
He wants to make his presentation interactive to engage the audience.
Tim Stoiber
“Quote”
Stages
Start
Event Preparation 
Travel
Onsite
Presentation
Follow-up
User Actions
Receives invitation to speak at the event.
Accepts invitation.
Speaker reviews presentation material.
Creates a practice run of the presentation.
Travelling to the event.
Booking of the transport and lodging facility.
Arrives at the venue 
Checks in 
Meets organizers and other speakers
Delivers presentation
Tries to engage users
Asks Q&As.
Follows up with event organizers
Recieves thank-you gift and email.
Leaves the venue
Pain Points
Sometimes speaker is unable to attend.
sometims unable to send back confirmation.
Difficulty in finding relevant material to prepare a presentation
Its hard to find time efficient and cost-effective travel arrangements
Speaker faces problems while finding their way around the venue
The presentation material is not engaging and professional.
Audience are not attentive and engaged.
Speaker feels undervalued or not appreciated.
Touchpoints
Email, Phone call
Desktop PC
Airline, Hotel , Mobile
Event Building, Signages
Event hall, Desktop/Laptop, 
presentation material
Email, Social Media
Feeling
Competitors
Competitors
Competitors
Competitors
Competitors
Opportunities
Speaker can promote their involvement.
Speaker can take advantage of the opportunity to practice their presentation and get feedback from others.
Speaker can be recommended/suggested with the relevant topics to prepare a presentation.
The lodging and travel can be recommended/provided by the event organizer.
Event organizer should provide a floor plan or the venue map for better understanding of the locations.
Speaker can learn from audience feedback and improve presentation
Speaker can analyze the excitement and present accordingly.
Speaker can take time to thank the organizers for the opportunity and express any additional feedback or ideas.

Mind mapping
Post-Event
 Debrief
 Collect feedback 
 Follow-up 
Establish target audience
 Publish results
Identify desired outcomes for the event
Determine available resources
 Analyze data 
 Connect with speakers 
 Thank attendees
Market to target audience
Set Goals
Assign funds 
Advertise
Establish budget
 Audio/Visual Equipment 
 Set expectations
Create promotional materials
Consider size and location
 Giveaways 
Pre-Event 
Planning
Audio/Visual Equipment
Choose a Venue 
 Seating arrangements
Event Set-up  
 Prepare
Send Reminders
Consider accessibility and amenities 
Gather attendees 
Food
Arrange Logistics 
Choose Speakers 
Speakers 
Monitor Audience
Event Day 
Invite experts
Welcome and Onboarding 
Accommodation 
Consider target audience (topic, tone, etc.) 
 Provide directions
Transportation
 Engage
Audience 
 Encourage participation
 Name tags 
 Engage
 Introduce
 Ask questions
Collect data
 Monitor feedback
 Invite participation 
Brainwriting
Participant 1: Kunal
Participant 2: Siddhesh
Provide attendees with a unique event badge that doubles as a digital key to access event resources and activities.
Develop a rewards system for speakers and attendees that encourages participation and engagement.
Create a pre-event survey to gather attendee expectations and tailor the event to best meet their needs.
Offer virtual stages for speakers to interact with the virtual audience/mock scene setup.
Design a platform for the attendees and speakers to attend the event from anywhere.
Use AI-powered personalization to eliminate irrelevant or unengaging content from the presentation and tailor it to the interests and needs of the audience.
Offer incentives such as discounts and giveaways to encourage engagement and increase attendance.
Provide AI-powered bot at specific entry-points/locations to help attendees navigate the event, answer inquiries, and provide tips.
Design a system that can track the performance of the speakers and audience.
Develop a location area detection/activation which activates when the attendee is identified in a certain radius of the event so that the user is ready with the details and information beforehand.
Design a system that allows attendees to easily share content related to the event with each other.
Design a system that can automatically record and analyze user behaviors during the event.
Develop a platform to organize networking opportunities for attendees and speakers.
Incorporate a gamification element into the event, allowing attendees to compete for prizes.
Create a virtual scavenger hunt during the event to engage audiences.
Utilize virtual whiteboards to allow audiences to share ideas and collaborate with one another during the event.
Problem
How can an AI-powered content-creation system be used to create tailored content for event speakers to increase audience engagement?
Why?
AI can be used to generate tailored content for event speakers, which can help event organizers engage their audience more effectively and meet their needs and interests. Using AI to create customized content, event organizers can ensure that the information presented is relevant and engaging for their audience, leading to increased satisfaction and success. This is especially important in today's environment, where attention spans are short, and there is fierce competition for attention.
Brief
AI Content Creation System is an automated content generation system that uses AI technology to create content for speakers and audience at events. The system is designed to measure the engagement of the content and suggest content based on the desired tone to increase engagement. It can analyze the sentiment of the content and suggest relevant topics and content that are tailored to the interests of the audience. It can also analyze the reactions of the audience to the content and suggest changes to improve engagement. The AI Content Creation System is an effective tool to help speakers and event organizers create engaging content that can captivate the attention of their audience.
Stakeholder
Mapping
Keep Satisfied
Manage Closely
High
Content Providers (Internal)
Marketers
Investors
Sponsors
Content Creators (Internal)
AI Developers
End Users
System Administrators
A stakeholder is an individual or group that has an interest in any decision or activity of an organization.
Influence
Monitor
Keep Informed
This chart shows the stakeholders which influences or are influenced by the AI content creation system.
Low
Security
Sales
Content Aggregators
Legal Advisors
Technology Consultants
Media Outlets
Low
High
Interest
Ecosystem
Map
Regulatory Bodies
Contractors
Financial 
Institutions
Technology 
Partners
IT team
This ecosystem map shows the different stakeholders and their relationships to the AI content creation system, with the most important stakeholders placed at the center and the other stakeholders placed further out. It is important to consider the needs and interests of all stakeholders in order to ensure the success of the system.
System 
Administrators
Backstage
staff
Quality Assurance 
team
Data Scientists
AI Developers
Project 
Managers
Investors
Frontstage
staff
Customer Support 
team
Employees
Designers
Sponsors
Users
AI Content Creation System
Core
Internal
External
Implementation

Entertainment
Mega Events


Social
Select types of events
Major Events
Corporate


Partitioning Based





Regional Events
Religious
Density based


Minor Events
Educational
Machine learning
Supervised learning
Multiclass  classification
Distribution model



Political
Hieratical based

infographic statistics generation
M 
Unsupervised learning
Clustering
Fuzzy






activities suggestion
A
Supervised learning
Recommendation engine
Naive bayes algorithm
Dashboard
C





Content suggestion 
H
Supervised learning
Recommendation system
Contact based

I





features and activities
Graphics & Images generation
N
Collaborative based

E
Generative adversarial networks (GANs)







Video Generation

L

Auto phrase generator
E
Unsupervised deep learning
Deep generative model LSTM’s

A
Auto correct 
R
Supervised learning
Binary Classification
Logistic Regression



N
Chatbot
I
Supervised learning
NLP Engine




N
User engagement prediction
G
Logistic regression algorithm





Brand Name
Tim is an event speaker. He receives an email notification informing him that his upcoming event has been scheduled. He sends a confirmation notice and receives the event details. He opens the AI content creation software and logs in. He selects the necessary requirements about the event such as the date, time, location and other event details. He then uploads the pre-event survey data to help generate content tailored to the audience. He selects the appropriate AI features and reviews the presentation and content generated by the AI software. He makes some adjustments and modifications according to the needs of the event. Finally, he exports the presentation.
TO-BE Service Blueprint
Brand Name
The name "creoAI" have been chosen to reflect the brand's focus on artificial intelligence (AI) and innovation. "Creo" is a Latin word that means "to create," and so the name "creoAI" suggests a focus on creating or innovating with AI.
Logo Ideations
These are some initial ideas for the brand logo.
Task flows
Task flow for onboarding process
Opens CreoAI application/website
Navigates to Login/Register page
Enters Credentials
Verifies the account
Redirects to the Dashboard
Completes the onboarding
Reads the onboarding instructions
Authenticate and redirects to onboarding
Task flow for Using the AI Content Suggestion Feature
Opens CreoAI application/website
Selects "Create New Presentation"
Enter title and selects theme
Generates blank presentation
Selects content suggestion
Enters keyword or topic
Selects "AI Content Suggestion" feature
Edits placeholder text and adds content to presentation
Inserts it into presentation
Edits and Refines presentation according to the need
Task flow for AI-generated graphics and images
Opens CreoAI application/website
Selects the "Generate graphics" option.
Specifies the type of graphic to create.
Insert the graphic into content.
Saves the final graphic.
Customizes the graphic by adding extra elements
Enters any additional parameters or preferences.
Task flow for Generating a video with AI assistance
Opens CreoAI application/website
Selects the "Create Videos" option
Selects "AI-generated video" option
Enters desired topic in the provided field.
Selects/uploads desired custom elements
Chooses option to add custom elements.
Selects desired length, style, tone, and customization options
Writes a script for the video or uploads/selects pre-written script file.
Adjusts placement and timing of the custom elements
Clicks the "Generate Video" button
Saves and exports the finalized video.
Previews edited video
Makes desired edits or adjustments.
Reviews the generated video
Business Model Canvas 
Key Partners
Key Activities
Value Propositions
Customer Relationships
Customer Segments
Technology partners
Developing and maintaining 
the AI algorithms
Cost-effective content 
creation
Automated customer service
Content creators
Data Providers
Collecting and analyzing data
Automation of high-quality 
content generation
Community Forum
Content curators
AI developers
Customer service and 
support
Tutorials
Onboarding
Content marketers
Data analysts
Secure and private data 
storage
Small Businesses
Advertising agencies
Marketing and promotion
Customizable AI content 
generation with user support.
Enterprises
Media Companies
Advertising Platforms
Key Resources
Tailored content 
recommendations.
Channels
Market Research Companies
Corporate sector
AI algorithms
Data sets
Automated content analysis.
Online platform
Data Providers
Human resources
Natural language processing 
and sentiment analysis.
Paid advertisements
Investors
Advertising budget
Email marketing
Infrastructure
Social media
Cost Structure
Revenue Streams
Development costs
Advertising costs
Maintenance costs
Subscription-based Services
Upgrades and Customization Services
Infrastructure costs
Personnel costs
Licenses costs
Pay-per-use pricing model
Data Storage Services
Social Media Integration
Support costs
Technology costs
Content Creation fees
Transcription Services
Third-party Integrations
Value Proposition Map
Gain Creators:
Gains:
AI-driven content creation.
Automated content analysis.
Tailored content recommendations.
Flexible and customizable
Increased engagement with content.
Reduced time spent on content creation.
Improved content performance.
High-quality content production
Products and Services:
Customer Jobs:
AI content creation system
Accurate and reliable content creation 
Technical support  
AI consulting services 
Tutorials 
Software updates
Pains:
Create engaging and interesting content quickly.
Generate content that is tailored to the needs of the audience.
Analyze content performance and make improvements.
Secure and trusted high quality content.
Pain Relievers:
Time-consuming content creation process.
Unengaging content.
Poor content performance.
Lack of control over content
Security and privacy concerns
Reduced time spent on content creation
Engaging content.
Improved content performance.
Increased accuracy of content creation.
Secure and private data storage
Customizable AI content generation with user support.
Our Vision
To revolutionize content creation using AI to create high-quality, engaging, and relevant content for our clients and users.
Our Mission
Our mission is to enable businesses, organizations, and individuals to create high-quality content quickly and easily, maximizing time and resources.
1.
To provide a user-friendly interface that makes it easy for anyone to generate content using our AI system.
Our
Goals
2.
To continuously improve the quality and accuracy of the content generated by our AI system.
3.
To offer a range of customizable options that allow users to tailor their content to meet their specific needs and preferences.
4.
To build a strong community of users who can share ideas, tips, and feedback to help us improve and evolve our platform
Low-Fidelity screens
High-Fidelity screens


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