NOTE: JTV is my fanmade channel After the origins set of idents went nowhere, JTV launched these idents suddenly on 17 January 2020, Initially the logo was replaced by 4 letter words, but this changed in early 2021. The set was named “emotions”

Current:

rush 17 January 2020- (17 January 2020-08 April 2021, original 01 January 2021-, amended)

live 17 January 2020- (17 January 2020-21 April 2021, original 01 January 2021-, amended)

fear 17 January 2020- (17 January 2020-30 May 2021, original 01 January 2021-, amended)

Gun 23 October 2020- (only used before crime dramas, nowadays only used before Prison Break)

Love 26 August 2021-

Joy 26 August 2021-

Pride 26 August 2021-

Embarrasment 04 September 2021-

Sadness 10 September 2021-

Suprise 10 September 2021-

Dissapointment 16 September 2021-

Happiness 16 September 2021-

Water 23 September 2021-

Light 23 September 2021-

Create 23 September 2021-

Write 01 October 2021-

Greeting 01 October 2021-

Gesture 01 January 2022-

Eat 01 January 2022-

Explore 01 January 2022-

Storm 01 January 2022-

Pier 24 May 2022-

Balloons 24 May 2022-

Chairs 24 May 2022-

Capes 18 November 2022-

Frisbees 01 January 2023-

Special idents

TV Christmas Tree 18 December 2019-01 January 2020 (used for Christmas 2019, served as teaser, This ident zooms out of a corner with a plug, We zoom to reveal a cluster of TV sets arranged into the shape of a Christmas tree)

give 12 December 2020-01 January 2021 (used for Christmas 2020, Pine trees and a post box and eventually an entire city light up with Christmas lights which urge you to give this Christmas. More interestingly, it also saw the return of the channel logo to the idents for the first time since 2018 when the origins set was released, The Christmas ident was the first signs of a change on this decision, with more to follow when the decorations were taken down in January 2021.)

Twinkle 06 December 2021-01 January 2022 (used for Christmas 2021)

Sprout Boy 11 December 2022-07 January 2023 (used for Christmas 2022)

Alien Love 04 December 2023-05 January 2024 (used for Christmas 2023, Features 2 alien blobs, a teal one named Gloopy and a fuschia sparkling, glittery one named Glitter falling in love)

TARDIS 23 November 2022- (used before Doctor Who, The Sarah Jane Adventures and Torchwood, uses the “Rush” ident music)

Peter Grifin arguing with Lois while Stewie is building a device 02 December 2022- (Used before Family Guy, uses the “Light” ident music)

Rosa splashing in mud 27 Febuary 2023- (used before KikoRiki and PinCode, uses the “Joy” ident music)

Withdrawn idents

hope 17 January 2020-06 December 2021

free 17 January 2020-05 May 2021

feel 17 January 2020-12 April 2021

play 17 January 2020-27 October 2021

risk 17 January 2020-06 August 2021

easy 17 January 2020-01 November 2021

fast 17 January 2020-06 December 2021

life 17 January 2020-04 September 2021

love (different ident, not to be confused with later addition) 17 January 2020-04 Febuary 2021. Write a forum convo in April 2024 where the emotions idents are going away, A user likes the slightly unorthodox way it was used in it’s final 2 years (the character led special and christmas idents,) and a user recounts the XMAS ident that hinted at the set’s arrival
JTVFanatic1: Hey everyone, just saw the announcement that the “emotions” idents are finally being retired this June. Can’t believe it’s been over 4 years with these visuals greeting us. Although they were divisive at first, I think they really found their stride in the last couple of years with the character-led specials and the unique Christmas idents. It brought a fresh, slightly unorthodox flavor to channel branding, right?

IdentLover42: Absolutely, @JTVFanatic1. I remember when they first started in 2020; it was such a departure from what we were used to. But those character-led idents, especially the Peter Griffin and Rosa ones, really showcased how flexible and fun the concept could be. It was cool to see these characters embodying the “emotions” theme in such a direct way.

NostalgiaNerd: Oh, remember the Alien Love Christmas ident from 2023? When Gloopy and Glitter fell in love, it was not only adorable but felt like a perfect encapsulation of JTV’s quirky take on holiday cheer. Plus, it was a nice callback to how this entire set hinted at its arrival with the “TV Christmas Tree” back in 2019. That one was such a clever tease, zooming out from a plug to reveal TVs arranged as a Christmas tree. Felt like JTV was setting the stage for something different even then.

BrandWatcher: Yeah, @NostalgiaNerd, that teaser was brilliant. Not just a festive treat but a clever foreshadowing of the emotional journey the channel was about to take us on. It’s kinda rare for a channel to use its idents in such a narrative, evolving way. It made tuning in for the holidays or before specific shows like Doctor Who and Family Guy a bit of an event.

TVHistorian: What’s intriguing is how these idents, in a way, reflected broader changes in cable television branding. Moving away from the generic to the imaginative, from static to dynamic. JTV might not have been the only one to try something new, but they sure made a memorable mark with the “emotions” and their themed extensions. Curious to see what’s next!

JTVFanatic1: Definitely curious about the next chapter. This set had its ups and downs, but it really grew into something special. It’ll be bittersweet to see it go, but here’s hoping JTV keeps pushing the envelope with their branding. Let’s treasure these last few months of “emotions”! Write a follow up noting one ident usually only shown before one show has started appearing again in this set's final weeks