I have a ppt presentation (with speaker notes) to do and the details are below.
The learning outcomes are
1. Identify the various digital marketing tools needed to create effective digital marketing campaigns.
2. Articulate the opportunities and challenges within the digital marketing environment.

Drawing on your knowledge gained from this module as well as your own reading and research you will produce and deliver a 15-minute presentation which identifies the main tools and techniques used in digital marketing campaigns.
The presentation should particularly focus on your ability to identify and articulate the marketing tools crucial for creating effective digital campaigns. Additionally. consider the opportunities and challenges within the digital marketing environment and the advantages and disadvantages of using digital marketing.

Your presentation will need to include the following topics: 

An introduction to digital marketing
An overview of the main digital marketing tools and techniques
The opportunities and challenges of using digital marketing

You will need to provide intext referencing on your slides with a full reference list slide at the end.

Suggested Presentation Structure and Marking Guidance
Introduction (Briefly introduce your presentation with clear objectives and scope) 10%
Digital Marketing tools and techniques 25%
The opportunities of using digital marketing 25%
The challenges of using digital marketing 25%
Conclusion 10%
Reference list (Harvard referencing style to be used) 10%


Assessment guidance

It is expected that the students use the recommended textbook plus academic sources and other related sources of information.

Essential Textbook: 
Chaffey, D. and Ellis-Chadwick, F. (2019). Digital Marketing. 7th edn. Harlow. Pearson Education Ltd 
Kingsnorth, S. (2022) Digital Marketing Strategy, an Integrated Approach to Online Marketing. 3rd edn. Kogan Page. 
Recommended Reading: 
Driscoll-Miller, J. (2020) Data-First Marketing data-driven marketing in the age of 	analytics. New Jersey: Wiley,   
Jobber, D., Ellis-Chadwick, F. (2016). Principles and Practice of Marketing. 8th edn. London: McGraw-Hill. 
Ryan, D. (2016), Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation. 4th edn. London: Kogan Page Publishers.
Sikkenga, M. Berry, B. Visser, M. (2021) Digital Marketing Fundamentals: from strategy to roi. 1st edn. Wolters-Noordhoff 
Wilson, L. (2019) Data Driven Marketing Content: A practical guide. 1st edn. Bingley, UK Emerald Publishing 
Journals:
Journal of Digital & Social Media Marketing
Journal of Digital Media Management



Your work should be professionally presented and should put forward structured arguments supported by referenced academic sources throughout and using examples to illustrate your discussion. In-text referencing is mandatory where applicable.

You are expected to include speaker notes in PowerPoint presentation in the ‘Notes’ section. All supporting arguments and relevant text should be included in the ‘notes’ area of PowerPoint presentation.
You will need to include intext referencing in your slides and in the notes section.

Your slides should be easy to read in a professional, clear style.
Presentations when being made should not be read straight from slides.
Academic theory should be used to support your arguments with author and year shown on slides.
A reference list should be included and references mentioned in the slides.
You need to provide evidence to support your claims – this must be fully referenced in accordance with the UoS Harvard style. Refer to the library guidance
Make sure it is clear to the reader ‘how you know’ the things that you claim to be true – where have you found your information?
Make sure that in addition to industry publications, websites you are using academic journals and textbooks.

In-Text Citation is mandatory for a pass grade
Cite references in the text with author name/s, year of publication, and page number in parentheses (“Harvard system”)
Author’s or editor’s surname. This could be an organization, e.g., BBC
Year of publication
Page number(s)
Enclose the whole citation in round brackets unless the author is the subject of the sentence, e.g., Chaffey and Ellis-Chadwick (2019, p.14) argue that…

Reference List

An example of Journal or E-Journal Article

Author surname(s), Initial(s). (Year) ‘Title of article’, Journal Name, volume number (issue or part number), page range. Available at: DOI or URL (Accessed: date)

NB If viewing the article online, include the DOI if available OR URL + accessed date (Note: the access date is only included when using URL, NOT when using DOI)
TIP! If page numbers are unavailable - e.g., if you are using a source that is only available in an online format with no PDF, and if this is usual in your discipline - then they are simply omitted.

Overall, this must show High quality work showing detailed understanding of the basic underlying concepts and principles of digital marketing; Excellent presentation, interpretation and evaluation of concepts or evidence, facilitating a highly logical, coherent and balanced development of judgements or arguments. Strong awareness of other stances ; Excellent application of theory to practice, with the student making highly appropriate, developed and articulated links between the two; Critical engagement with a wide range of relevant reading, including research-informed literature where relevant. Consistently accurate application of referencing; Highly effective presentation of work that is coherently structured and clearly expressed throughout. 


Now, generate a precise, accurate and extensive structure to get this done in 20 slides, to the highest possible standard. This must meet all the requirements above.