Give me what to put on a ppt slide that i want to use to explain the following
Slide 3: Brand Heritage (Criteria i)

- Overview of the adidas brand’s historical development

Adidas, founded by Adolf “Adi” Dassler in 1949, has a rich history rooted in innovation, quality, and a passion for sports. Its origins date back to the 1920s when Adi Dassler and his brother Rudolf started a shoe company, Gebrüder Dassler Schuhfabrik, in their mother’s laundry room. The brothers’ innovative sports shoes gained recognition at the 1936 Olympics, where Jesse Owens wore them while winning four gold medals.

However, disagreements between the two brothers led to the dissolution of their partnership, and Adi Dassler formed adidas while Rudolf established PUMA. The iconic three-stripe logo made its debut on adidas shoes in 1949, and the brand continued to gain fame through endorsements with prominent athletes and national teams.

Over the decades, adidas has evolved and diversified its product offerings, targeting various sports categories, including running, football, basketball, and training. The acquisition of Reebok in 2006 reinforced the company’s position in the sports market, and partnerships with designers such as Yohji Yamamoto and Stella McCartney added a high-fashion dimension to the brand.

- Key milestones in the adidas brand’s evolution

1. 1949: Adi Dassler establishes adidas and introduces the three-stripe logo.
2. 1954: The German national football team wins the World Cup wearing adidas’ screw-in stud shoes, further bolstering the brand’s reputation in sports innovation.
3. 1970: Adidas becomes the official ball supplier for the FIFA World Cup.
4. 1980s-1990s: The brand expands from sports shoes into the broader sportswear and equipment market, including apparel, accessories, and sports equipment.
5. 2006: Acquisition of Reebok bolsters the adidas Group’s presence within North America and strengthens its position in the global sports market.
6. 2010s: Continued expansion of adidas’ product offerings, with notable partnerships including Y-3 with Yohji Yamamoto, collaboration with Kanye West on Yeezy, and partnerships with high-profile athletes such as Lionel Messi and James Harden.
7. 2015: Introduction of the Parley for the Oceans initiative, showcasing adidas’ commitment to sustainability by using ocean plastic waste to create performance footwear and apparel.
8. 2020: Adidas announces a partnership with Allbirds, another sustainability-focused footwear brand, aimed at creating the lowest carbon footprint sports shoe possible.

- The adidas brand’s mission, values, and beliefs

Adidas’ mission is to be the best sports company in the world, expressing this through the brand’s three-pillar strategy: Speed, Key Cities, and Open Source. These pillars aim to foster innovation, focus on crucial urban markets, and encourage collaboration among athletes, consumers, and partners.

The brand seeks to empower people through sports by adhering to its core values – passion, integrity, innovation, and teamwork. These values are reflected in numerous initiatives, including sustainable product design, inclusive sizing and representation in campaigns, and investments in employee development and well-being.

Adidas is a brand that believes in the transformative power of sports, working tirelessly to create products and experiences that enable people to harness this power and improve their lives.

- Visual representation using elements of the brand heritage model

An effective framework for examining adidas’ brand heritage is Aaker’s Brand System Model. It comprises four components: Brand Identity, Brand Meaning, Brand Response, and Brand Relationship. A visual representation of the model with a brief description of each component can be displayed on this slide:
	
1. Brand Identity (Adidas Logo and Three-Stripe Mark): Adidas’ iconic logo, featuring three stripes, represents the unity, quality, and performance associated with the brand.
2. Brand Meaning (Innovation, Quality, and Passion for Sports): The key elements of adidas’ brand meaning include innovation in sports equipment and apparel, high-quality products, and a genuine love for sports in all forms.
3. Brand Response (Customer Loyalty, Recognition, and Emotion): Adidas elicits strong responses from consumers, including loyalty, recognition of the brand and its values, and emotional connections to sports, performance, and self-improvement.
4. Brand Relationship (Athletes, Teams, Designers, and Partnerships): Adidas has cultivated robust relationships with professional athletes, sports teams, designers, and partners, fostering collaboration and contributing to the brand’s continued growth and relevance.

This slide provides a high-level overview of adidas’ brand heritage, encompassing both its history and the key elements that contribute to its current identity, meaning, response, and relationships in the global sports industry.