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# tactiq.io free youtube transcript
# Types of Surveys to Run Throughout the Design Process
# https://www.youtube.com/watch/jYJgsbOe3gQ

00:00:00.960 Surveys are a valuableasset in the UXer's toolkit.
00:00:05.340 Yet too often, we use themfor the wrong reasons.
00:00:08.820 Knowing some of the types of UX surveys
00:00:11.040 that are available to you
00:00:12.690 and knowing when to utilizethem throughout the design cycle
00:00:16.320 will help you avoid the trapof using them incorrectly.
00:00:20.790 The discover phase of design
00:00:22.440 is all about taking a broadview of the problem space
00:00:26.040 and gathering as much data as possible
00:00:28.920 that could help shape theproject moving forward.
00:00:31.860 Although surveys aretechnically classified
00:00:34.350 as a quantitative research method,
00:00:36.780 the discover phase is a time
00:00:38.370 when it might actually be beneficial
00:00:40.350 to utilize qualitative surveys.
00:00:43.290 For example, a qualitativediscovery survey
00:00:46.650 sent to target users
00:00:48.330 and leveraging lots ofopen-ended questions
00:00:51.630 can be a great way of gathering user data.
00:00:55.560 This data is often used to help prepare
00:00:58.500 for other research down the road,
00:01:00.720 such as identifying topicsto probe into more deeply
00:01:03.930 in user interviews.
00:01:05.910 The discover phase is also a great time
00:01:08.310 to reach out to stakeholders.
00:01:10.440 Well, one-on-one stakeholder interviews
00:01:12.540 are typically the best way to do this.
00:01:15.120 A stakeholder survey canbe a workable shortcut
00:01:18.540 in situations where stakeholders
00:01:20.130 are unable to give up thetime for an interview.
00:01:23.160 Finally, diary studies are a fabulous tool
00:01:26.310 for gathering discovery data,
00:01:28.290 and these are most often run
00:01:30.150 by using a short surveyquestionnaire as the diary entry.
00:01:34.230 In the explore phase,
00:01:35.640 we're trying to gaina deeper understanding
00:01:37.860 of the problem space and the target users.
00:01:40.800 We're often buildingpersonas at this phase.
00:01:43.650 While personas are best built
00:01:45.270 by leveraging qualitative data,
00:01:47.490 a specific type of personacalled statistical personas
00:01:51.000 blend qual and quant data,
00:01:53.580 and often requires surveys
00:01:55.470 to help gather the quantitative component.
00:01:58.380 Additionally, you may want to learn more
00:02:00.690 about your competitors at this stage,
00:02:02.970 and surveying your competitors'users can be a great way
00:02:05.940 to start this process.
00:02:07.950 By the time we reach the test phase,
00:02:10.259 we've established some solid hypothesis
00:02:12.810 that we're ready to try to verify.
00:02:15.240 While we typically do this
00:02:16.500 through qualitativeobservational research methods
00:02:19.080 such as usability testing,
00:02:20.730 it is often useful to includesome quantitative data
00:02:23.850 in the mix through the use of post-task
00:02:26.250 and post-test surveys.
00:02:28.560 Post-task surveys, as the name suggests,
00:02:31.800 are small surveys administered
00:02:33.780 after each task in a usability session.
00:02:36.960 The most common exampleof a post-task survey
00:02:40.020 is the Single Ease Question,
00:02:41.820 which simply asks a participant
00:02:43.530 to rate how easy the previous task was.
00:02:46.950 On a post-test survey on the other hand,
00:02:49.920 it's typically a longer survey
00:02:52.230 administered at the end ofthe entire usability session.
00:02:55.950 The most common exampleof a post-test survey
00:02:59.040 is the System Usability Scale,
00:03:01.260 a 10 question Likert Scale
00:03:03.450 used to provide an overallusability score for a system.
00:03:07.620 Despite all of theaforementioned opportunities
00:03:10.230 to leverage surveys,
00:03:11.610 the majority of UX surveys
00:03:13.500 are actually conductedin the listen phase.
00:03:16.920 The goal of the listen phase
00:03:18.360 is to periodicallymonitor users' experiences
00:03:21.510 and sentiment over time as theyinteract with your products.
00:03:26.310 Listening surveys are typically delivered
00:03:28.500 through feedback tabs likethis one, or pop-ups like this.
00:03:33.420 The most common listening survey
00:03:35.370 is probably Net Promoter Score or NPS,
00:03:39.030 where respondents are asked to rate
00:03:41.010 how likely they are torecommend the product
00:03:43.860 on a 0 to 10 scale.
00:03:46.050 Customer-Satisfaction Score or CSAT
00:03:48.960 is used to rate overallsatisfaction with a product
00:03:52.200 and typically relieson a five stars scale.
00:03:55.590 Finally, Customer-EffortScore asks customers
00:03:58.860 to assess how easy or difficult
00:04:00.900 they found their experience with a system.
00:04:03.390 With so many fabulousoptions in the UXer toolkit,
00:04:06.690 it's easy to accidentallyreach for the wrong one.
00:04:09.840 Knowing some of the commontypes of surveys available
00:04:13.080 and where they fit in the design process
00:04:15.510 can help ensure you'reusing the right methods
00:04:18.180 for the right problems.
00:04:20.820 Thanks for watching.
00:04:22.260 If you want to see more of our UX videos,
00:04:25.590 take a look at these over here
00:04:27.420 and consider subscribing to our channel.
00:04:30.330 On our website in endgroup.com,
00:04:33.420 you can access our freelibrary of over 2,000 articles.
00:04:38.100 You can also registerfor one of our UX courses
00:04:41.340 that offer live hands-on UX training.