please summarize this



***********Physical, digital, product, service, software************



When offering things can mix and match a bunch of things with people

can offer a 

physical product, digital product
physical service, digital service
software. 



In a market can basically make a product with four things

Physical or digital product
Physical or digital service
Software

Physical product
Physical service
Digital product
Digital service

In the market can first look at the physical products that you can make in the market
The physical products that you can make in the market
The digital products that can get made in that market
The digital services that can offered in that market
And the softwares that you can offer in that market





Basically it’s just researching the market, can look at chatgpt, and look at other things that people are offering int he market and can start listing them out. 

Digital product
Physical product
Digital done for you/with you
Physical done for you/with you
software



can start looking at the things that you can offer first then second and third in a progeression that allows a person to go from 1,2,3,4, in a way that doesn't stress them out or make them feel that they are not ready or that they've done too much too soon. 



to source any of these products can






(machines of production are machines, tools, etc)

for physical products
----------------------
can make it yourself
can have someone else make it custom for you
can buy it and offer it for a higher price
can white label or private label
could basically have anything that is a physical product. 
anything that you can basically hold in your hands could count as a physical product. 
Products
coupons 
Retail Model (Brick-and-Mortar): Selling products directly to consumers in physical stores.
E-commerce Model: Selling products online, either through a dedicated website or through platforms like Amazon, eBay, etc.
Wholesale Model: Selling products in bulk to retailers or distributors at a discounted price.
Dropshipping: Selling products directly from a supplier to the customer without holding inventory.
Subscription Box Services: Offering curated products delivered on a regular schedule, such as monthly subscriptions for snacks or beauty products.
Private Labeling: Branding generic products as your own, usually produced by a third party.
Crowdsourcing: Using crowdfunding platforms to gauge interest and finance the production of new products.
B2B (Business-to-Business): Selling physical products directly to other businesses.
Can find supplement manufacturers. 
For ecommerce things can bundle ecommerce things with information products and that can as well with an offer
You can make your own private label, hire a chemist, formulated something, sourced materials, made it so no one can knock you off etc. (best for long term) 
For short term can make private label supplements. 
Can even do pet supplements. 


(machines of production are the tools that are used to render the service)

for physical services
---------
can do it yourself
can have someone else do it for you
Can find people who already do something and then can just team up with them and sell them the stuff 
People that care about a certain something. Can basically take their stuff and share their stuff and explain what they are talking about
Consulting Services: Offering expertise and advice in a particular field.
Freelance Services: Providing specialized services (e.g., graphic design, writing) on a project basis.
Personal Services: Providing services like hairdressing, personal training, or coaching directly to consumers.
Subscription-based Services: Regular delivery of a service, such as cleaning or lawn care.
Franchising: Allowing others to operate under your brand and business model while paying a fee.
Experience-based Services: Creating experiences for customers, such as travel tours or event planning.
Hybrid Models: Combining physical and digital services, like offering in-person training and online resources.

physical service

can have things like plumbing, carpetnry, tree removal, denstistry, and so on and forth. 
any of these things are related to the concept of physical services. 
workshops
Coaching etc
 personal coaching. Life coaching. 
Go to where the money is flowing. Not to where it’s drying from. 
Life coaching is the 2nd fastest growth industry in the world. (life coaching institute) 
Go to where money is flowing. Sell what people are buying. 
Money is moving from one place to the other. It never runs out of money. 

Big ticket interactive: 

Typically between 3500 and 100k. Can be live facilitated modulated class. 
Group call and answer calls. 
Live masterminds (10k and 100k, most popular around 25k)
Higher ticket coaching (can be less than 3500 if sold monthly). 
Always involves live interactive with you (or staff) 
At 3500 you’d need less than 3 sales per month to exceed the goal. 


Can use the book funnel to sell consulting/coaching. 
Working one to one. 
So he does 25 thousand dollars to talk to these guys for 8 months. He talks to them once a month. Nope, once a month. 
Your brain might say once a week once a thing etc. 
He says ideal situation was one call every other week. 
Anything else is too much for them. (they’re not thinking about you all day). They have their own lives. Every other week is one call. And typically makes call 45 mins. 
One to one might not be the best thing if going for less than or equal to 1million a year because you can’t scale it. 
Group coaching: 
Knowledge, share with small group of people, share it on cirriculum, pay you monthly. 
Have curriculum. Pay you monthly. Do it monthly. 
Peers, mission. Helping them. 

Sharing same info with group of people. 
Monthly basis. Each group kinda small. 
Max 20 people per group. 

Frank would charge up to 3400 per person. 

So what he’d do is he’d call these people (clients) and they wouldn't get everything done. 
So i guess you can have a done for you service. Where you hire someone to do it for them. 
And you can also do something else. 
Where you transcribe your recorded phone call and send it to them via mail with cover letter. 


Webinar release content teaching first milestone. (your first language so they might have ton of questions). 

Then week 2 you do group call with QandA. 
Then week 3 you do another Qand A with implementation.  (how do you plan to impliment it, etc, just help them impliment the knowldge). 

Then week 4 another Q and A this is review everything and tweek, plus what needs to be done next. 


Transformational Class: 
6-8 weeks. 

Doing it live. Everyone doing same mission. How to go from here to here. 
Release content on monday masalan, then you do thursday you do QandA

Can charge more. Keep class size small. (not more than 50). 


Then week 2: 
Etc. 

You take each milestone from (pain, or no,                                to                   pleasure and yes)


So each module in a week.


Sold from 6400 to 10000

Small class size. Teaching it live. Lots of back up from QandA sessions where you go in and answer all the questions, make frameworks from the questions, and answer any and all questions.  


Upscale continuity: 

Tested 297, now does 397. Delivers live interaction. 
Started doing it 2 times a month. With live video conferences. 


So in first 10 minutes. He shares something cool, or messenger ads, a copy hack, something that he did in book funnel that doubled value, etc. 
Then he’ll have members submit questions in advance, and he’ll answer all the questions, build slides for them etc, then has people’s websites and deals with them  screen shots and present (will take 6 or 7 of them) all those folks are on the call. 

Then number 2: Lightning round. 
Then open up for questions. 90 seconds, then he pulls up website, then he goes through it. And he does tht. Until it’s done for 2 hours. His call all together. 

Part 2: 
Then he does it live interaction twice a week. 
Implementation workshops (tech stuff)
And fb ads (facebook fridays). 
Then he mails a newsletter, a campaign, videos sent on hrdrive (flashdrive) cuz no one uses dvd player so he says. 

Allows members to have something they can hold and use. With nice cover letter, like getting thigns in mal. Harddrive looks like credit card. And shows them what he’s doing inthe drive. 

Also provides community etc. 


For newsletter he carries around notebook and ideas etc what he does then is write down ideas 
He goes through ideas he wants to share with people. 
Sometimes he does a webinar where each slide, and records, and transcribed and edited. 
Sometmes does apple dictate
Or sometimes will talk audio notes on phone. 

He shares it with everything. 

Can have a sprint of sorts

“mastermind” groups. And can be put in different places depending on their place in the ladder.
“mastermind” groups. And can be put in different places depending on their place in the ladder.

Can sell masterminds: 

Place to hold meetings. 
Bridge line (optional) 
Private Fb Group (optionl)
Members only email address (optional). 


More about meetings, in person meetings. 
Can have facilitated masterminds. 

(some do 3 meetings a year, some do 4, some do etc). 

Majority of content is from people? 
Intro from facilitator, maybe teach something for 45 minutes or give recap of last meeting. 


Day 1 is focused on what’s working. Every member presents what’s working for 10 minutes. 
Then other members brainstorm on how to make it better for 10 minutes. Can swipe what’s working for someone and do it for your business. 
Also beneficial because makes brain work and find out ways to make it better. 
If you have 15 members. That’s actually five horus of work. 
But if member driven, and you factor in breaks, lunch, etc and you have a whole day filled out. 


Factor in day number 2: 

Intro from facilitator. Get each member to state big takeaway from yesterday nd set actioni items for next quarter. 
Day 2 focused on who needs help. 
Every member presents what’s trouble point for 10 mintues. 
Then other emmebrs brainstorm on how to fix it for 10 minutes. 

If you have 15 members, that’s actually 5 horus of work. (factor in breaks and lunch and that’s a day). 
1 hour for lunch. Few breaks ehre and there. 


Then there is the curriculum driven: 

Each meting is theme focused (lead gneration, closing, team building, etc)
Break ech day ito four 90 minute chunks
You’re giving fou ruhr long presentations. 
Then you have a 30 minute period for an exercise and QandA
The is six hours worth of work. 


I say you can do something inbetween both. 



Large groups: 
He facilitated war room that’s 25k per year. 
Had 70 members or so. 

Group led by 5 people. 


Group led by 5 people, open by setting agenda, welcoming new members etc. 
Then there are 2 90 min presentations by one of the group leaders, then lunch, then mini presntations broken up by topic tables. (if you wanna talk about kaza kaza talk at roland’s table, if you wanna talk about etc). That was at the breaks. 


Cirriculum lead teaching. Hey here’s what’s working. 
Then topic tables. Where they break up the stuff. 


Mini presentation and topic table. 30 minute presentation is a 30 minute presentation
At topic tables, they would get their questions answered by facilitators in the group. 

Mini presentation 30 minutes presenting showing a tacic, strategy or disover, a topic table is a 30 minute period where each of the group eladers has a designtated table, and members can come to table and ask about anything. 


Choose one hotel for meeting spaces and just get it dialed in. 
Get value from eachother as they do from you. 
Much of the value comes from newtowrking, getting away from the office, and having fun like minded people etc. make it fun and don’t stress yourself out. 

Can go to 1.11 (or earlier) to see the format of the large group Ting. 
How to attract and convert people: 

Give them valuable content to consume
Get offer for consultative close
Apply to talk to you
Close on phone or by email 

Host a weekend event: (he joiend a mastermind group)   
but you can host a group event as well and have people fly out to you (email your lsit) or join you somewhere where you will do something (some sort of event) where they can come and do the thing with you. On top of that you can record it. And then you got the videos that can be the course. (he says you can use that, ripp the audio, transcribed got the text, and got all these different cmponents)) hook story offer for the thing you are selling etc. 
Can have events, 
Can have a weekend event like a bunch of people. And then can record it can have videos be the course, can have audio, transcribe text etc). 
Events and that
Can have events. 
events frank kern says they can charge 50k to record it and all that And cover it
events can help people feel connected to a community
With a workshop for example. For 5k (record it) with workshop you have your back end thing done
Then take all the videos from the workshop then you have your video course. 
Then you take the aduios out of the videos put them on cds then you have an audio course
Then you take the audios have someone transcribe them then you have your book. 
Then you take out a chapter from the book and it becomes your free thing you can give awy.
Work once then you take everything out and have your whole product line made










(machines for production are laptop, internet connection (sometimes) and software)

for digital services
--------
can do it yourself
can have someone else do it for you and mark up their stuff (drop servicing)
can have it as a service subscription
Digital service
digital services are basically things like graphic design, webdesign, copywriting, etc. 
basically things that are related to someone doing something for someone else, relating to computers or the likes





for digital products
------------------
can make it yourself
can plr
PLR products can have resell rights and sell it as much as you 
can buy other people’s plr stuff and you can resell it or share it as a lead magnet
PLR and interviews. 
PLR or licence: sell rights to those books.
PLR or licence: sell rights to those books.
can public domain
or can ask them to the stuff for a bit or whatever and can just sell them the stuff etc
---make it yourself or you can 
---------------
------can go on chatgpt/etc and make those things with it etc
-------The pitbull training guy. 
I love his story so much. 
Paid people money. 
They researched and wrote the book
And later on made slides for him 
Opened up his laptop and started teaching it. 
When maing a product, can have someone go and read like 10 books on how to do kaza kaza. Then make slides based off of that. Then you can package it all and make a course out of it and then you can sell it and you show it to others 
---------ai agents?
------Crowd sourcing a book  Crowd sourcing a book  Could gather things from people etc then could make a book out of it 
----Recycle other people’s content:  go through it, commentary, take your notes. Event on it. It’s a cool thing to recycle other poeple’s content. Can use people’s strategies etc. Can bundle up what other people are doing and put it in one thing?
Also could look at other peoples content basically make things out of their content etc
Could sort or organize the things that several people have on the toipc then could write it with chatgpt or the likes 
Could make them in courses or books etc

---Plr or liscence Resell rights for products and all that. And can sell as much as you 
then you sell the PLR rights to that book. (he said there are people and that’s all they do). 
PLR can be really bad or really good but you have to go through it to see it. Can find it on anything if you type PLR and your topic. You can have something liscenced to you. You take products and you can lisence the things there. If you contact the person directly. I would also like to sell it. You can liscence the whole course for a couple of thousand dollars. On click bank. Can i liscence it from you for a thousand dollars a lisence. They sell you a lisence and money. Clickbank 10-15 pages deep. Huge name big people can make a lisence for their stuff. Russel flipped something on flippa, the highest sold thing on flippa, but he was unable to make a coures didn’t want to, on flipping websites. So he got the course from someone else, liscenced it and sold it. He becomes the content and you can use your own hook. 
---Public domain: anything before 1923. Ebay can search for books based on anything before 1923. Can get people to scan them, ebook, republish and sell as your own. Copyrighted office. Copyright. 1923-1978. (if things weren’t registered in that time in copyright. Then most of them at those times are in that window. Books that not in public domain. And you can do that. Etc. you can make a derivative course for your stuff. “Think and grow rich for whoever” however it relates to your target market. 
Public domain
---Reniche/rebrand:  Take whatever your already selling, reniching and do another one. Take your course and rebrand and reniche very easily. Your stuff or other peopel’s stuff. Can get content done very very easily and quickly. Basically like the rv dealership thing. 8 marketing diary little secrets etc. for the rv secrets thing. Also it could be something like the spanish course where it’s doing that for english you can do it for another language. Like arabic or whatever. 
---Recycle content with a new hook: you can sell the same thing in a different way. Recycling content in different ways. Ie, what that means is that you can have a different hook and sell your thing in a different way.  And because he’s able to do that, he’s able to sell it for more. 
Repackaging etc
Funnel scripts is just a software that was made out of the funnel scripts that are there in click funnels. It’s the exact same thing packaged in a different way.
---108 split tests. Took all screen shots of screen tests etc. compiled a whole bunch of stuff into a book. What were the things you did in the process.
Can deliver the things that are being done in the market in a different way. 
And another way is to change how they are consuming it. (ie, similar things in your path). 
Can change how they are consuming it. (they read books, cn have a course?) 
“Rework” the byproduct of your business. 
Is there a biproduct of your business. Can you sell the byproduct of your thing. Compiled those things together and become a best selling book for him. 
Someone took all his tweets and made a tweet book. Same content packaged in a different way. 
Can take our top 10 stuff blog stuff and make a book. 


software
----------
Subscription Model: Charging users a recurring fee (monthly or annually) for access to software.
Freemium Model: Offering a basic version of software for free while charging for premium features.
One-Time Purchase: Selling software as a one-time purchase with potential for optional upgrades.
Licensing: Charging fees for users to use the software under certain terms and conditions.
Open Source: Providing software with source code available for modification, often monetized through support, donations, or additional paid features.
Platform Model: Creating an ecosystem where third-party developers can build applications around a core software product (e.g., app stores).
Ad-Supported Model: Offering software for free while generating revenue through advertising.
Software: someone else can sell you a software as a license. Paid him one time. Then you can sell it at that point forward. Can pay a programmer money, and you can know how to make a program etc, and tell them what you want (can model something else) that people have done, add all the benefits and features you wanted and then you could sell it from that point forward. You can just model something and sell it easily. Just like that ha? (like funnel scripts) someone turned a public domain book into software, like the woman who put the drema interpretation book, and then made an appp where you put the thing you dreamt of and it popped the paragarpah out. (for example, i could do that, when it’s like a random positive quote generator). Where you could share quotes and all that. Like a thousand different positive quotes iwth pictures. And you could sell it as an app and reshare it and all that. Etc. 





















---------for digital products. 



digital products usually fall into a few categories

text, audio, video

people are usally ready to pay more for audio than for text, and more for video than for audio? 
for example a book, an audio book, a video course on the book and how to apply it etc and use it in your life? 


examples of digital products could have


**text**
text
Can have books
What’s cool is that he sent a whole bunch of cpoies of his book and then got feeback on it and then did a masterclass on it.  So maybe you can show your book to a lot of people, take all their questions and then make a follow up teaching it, package it with something else for free on the upsell as bonus. 
Something really cool is that you can show your book to people and have workshops and then when they don’t get it you can have their input and all that. 
You can make the system, then you can write the book. 
 but could also be a report
Whitepapers
public domain
Plr - elbrarya.com
Can have a list of things and an outline of something and then can simply have someone else research and write it
Can look at things in the “public domain” and can give those away outright, or can make derivative works of them “like the art of war for entrepnreurs, etc”. 
Can have top 10 ways to lose weight and all that. 
Can have a workbook or something of the sorts so people can fill out a course workbook as they are working on their stuff and so on and forth
crowd sourcing a book
compiling examples
Written can take tweets or comments and can compile a bunch of stuff and make a book.
Can have a compilation or a list of possible businesses to start, or foods to eat, or things you can do. Basically a listicle of a whole bunch of things that are relevant to a particular audience. 
Like 250 things you can do while in egypt. 170 places to visit in so and forth
Like a compilation of tweets blog posts, videos, etc
Can compile stories or other people’s experiences into a book. Can have a did a for nurses, for dog owners, for firefighters all these can be possible things 
Can have a book and can turn it into a documentary, or can have an audio book and an upsell or something of the sorts
Can do it for entrepreneurs and on and forth
Can transcribe something
Of an interview or something. 
Newsletter- money or free
Can have checklists for books
Can recycle or re-niche content or recycle content.
Can recycle other people’s content, can take notes and so on and forth. 
Can have someone write a book and then you can sell it’s plr rights. 
Can have a newsletter where you share things about how to do a certain something. (can have things to sell to people in that newsletter as well)
Can get books from the book depot.com
Can compile a whole bunch of things about guys etc or whatever it is that they’re tryna figure out and can basically make a book out of it
(can basically do the same thing with oher people’s blog posts and content on youtube)
Could gather things from people etc then could make a book out of it 
Could outline a book based on things that people are looking for online
Then just write things out with chatgpt or the likes
Also could look at other peoples content basically make things out of their content etc
Could sort or organize the things that several people have on the toipc then could write it with chatgpt or the likes 
Could make them in courses or books etc
If book is worth something. Who do we buy from. Credible people with authority. So having this book can help you sell better. 
Book funnel also gives you buyers. 
Books can give you authority and credibility. 
Can write a book on real estate investing if you be a real estate agent. And then through that you can have a lead generation thing, and then at the end of it they can hire you and you can show them all the properties and all that. And show them where to invest and what to invest in and all those things .you become the go to because youa re the guy who absically wrote the book on real esatae investing or real esatte whatever. 
Could outline a book based on things that people are looking for online
Then just write things out with chatgpt or the likes
Crowd sourced book. 
Compile examples
Compile a book
compiled stories together. (101 stories to open the heart nd r
They’ve done it chicken souppfor the preteen, for the grandmas, for the dog
You can compile a book of all these different people. 
If they want it for nurses they find 101 stories of nurses. Compile stories andbecomes a book. You can just find whatever your offer is. You can find 101 stories of similar things to what you are selling, stories and compile all those stories together, and make your book just like that. 
For example if i was selling a book on 1,2,3,4, on egypt. I could have 101 stories of people who read the book. And who would share a story or their story, about something like this that happened. And then they can read (about all the pain and all that). And then i can compile it all and use it as a lead magnet or have it as a product or whatever.  
You can do it with blog posts. You can gather all that from other people.r each out to the people. Compile it into something. And you can have something which you can give away for free. And you can get people’s emails that way. Then the upsell or the order bump could be your book. And then all the other stuff with it etc. all these things you can plug into your funnels and funnel structures. 

collection: gather a whole bunch of concepts He had a whole bunch of concepts And he had a whole bunch of concepts Or you can make a book. And had a whole bunch of concepts together. And you can sell that thing and a whole bunch of concepts And people started using those concepts for their businesses. So you can use all those different ideas that you compiled together. To do something. An concepts and you explain it and all that. You have a whole bunch of concepts And you can have your own products. A compile a whole bunch of stuff that you cn put together that becomes a product. Can be a bunch of concepts (like 21 product secrets) maslan. 

Newsletter: just rant about whatever 8-12 pages ranting about whatever. Physical, digital newsletter. (ie, this month what are we doing). Compile everything people are doing for the next month etc. what are you doing etc. what you could do is newsletters about whatever it is. So it could be for a company. It could be a whole bunch of people which you take a chapter fromthem and you compile it in something. So for example seo, traffic, russel in click funnels. You can do it where every person writes one chapter for a thing in a business thing. Or a mom thing or a whatever thing etc. now for russell its funnel university. Twice a month he’ll look at a funnel. Funnel hack it screen shots pictures explanations and that’s his news letter every month. 






**Audio**
compiling hard to find audios
Can have books
Can simply just take them as they are can read them as an audio book
audio books,
Can take any liscensed book that can do that, or compiled, or public domain book or another book and can read it as an audio book
Can have a bunch of people who can also talk about a certain something and how they would or could do a certain something in a certain way. 
Can also have an interview
Audio book: can read a book in audio book. And shift it from there. (lisence anyone’s book) into an audio book then you can sell it. 3adi. If they allow you too. Or public domain. Or your own book. Can compile an audio book. 

Interview other people. Find someone with a really good hook and interview them. What russel did was he took the interview of the guy vince who was selling a book. He itnerviwed him, and then he transcribed it, (gave him rights to the interview 3adi) and then he took it and he took that transcription, as a product, made a physical book out of it, and also sold his book (which he had through a lisence and he upsold that thing). You can have a product, you can interview the maker of the product, and you can be an affiliate for that thing. And you can then have that interview and the book that you can use to bundle together for the offer.   (leerage someone else’s hook, wired money, and made it part of an offer etc). Find the hook, increase perceived value, transcribe etc. interviews for products. Increase perceived value of interviews. 
Tod brown did something he took his books and took notes on ever single chapter. When you buy book you get all the notes. (something i can do for a book, is also give them a documentary series as well). It’s “hard to find” because he listened and did all that for 12 years, and so he says i’ll give you el molakhas and save you al lthe time, and i’ll save you al that. Just gimme the money and offer for 97 dollars. 


Telesummit: “these are the of this industry” 
You can do it like your list building etc. and you have a telesummit with the top 100 most etc (fmous youtubers or whatever). And you show it to people. And all that. 
(all the best lead gen people of the world etc all the best copywriter’s in the world) each one had big hook big idea and all that. And in that he got 300 different interviews. These 300 interviews . he put it in his usb, and he said all these things are on the USB and what not. So then he added that as a part of his stack. So he made every single thing interesting and all that. 
Not only that. But i’d give you the rights to everyone else on the list as well and you can all do basically whatever you want with the rights of that thing. (around a theme). (found hook, found people that could deliver on that hook, and then interviewed them and that became the offer). Find hook, and then see who can fulfill on that hook. 


Audio books
Interview others
Compile hard to find audios

You can do it audio program as well. 
Can record your interviews and all that with people. 

mastermind round table interview: gives people the content but also makes them want to ascend up the value ladder. 



**Video**
iphone how to
, online courses, programs,
Workshops,, screen captures, compile videos
, interview, 
Can build a membership website where you can take everyones stuff and just have a theme that you are talking about
Membership site
Can have things that you can find out what people are tryna know
And can answer people and just know what they’re tryna find out
And then can just keep answering their shit
Can also have something else where you can have a membership website where you can do something like those guys that transcribe, compile and summarize all the other podcast stuff that other people are doing or all their content etc
Can get the liscence to sell the thing from people can go on clickbank and ask people there, cna go on udemy and skillsahre and so on and ask for people’s liscence there or anywhere else for plr rights (entrepedia)
Can have a list of things and an outline of something and then can simply have someone else research and write it
 Can interview people who are “experts” people who did it, etc and supplements. Can bundle things together to make an offer that can further help them do the thing that they are trying to do
Can have comp videos of other people’s stuff explaining a certain something
Video group. Kinda of like bunch of people together but now it’s a video
Can have a telesummit or a summit where the top guys in the thing can come together to talk about something or do something in particular
Can have a screen flow or camstasia thing. Where you can have someone something for you and you can share it in a screenflow/obs/camtasia where you can just read the slides and share the things with the people that you are sharing these things with
Can have a summit
online courses
videos
Can also have a demo of any product or something like that and can basically show how to use a certain tool or the likes and can basically show people how to do everything with a certain tool

Video mastermind round table.  (video dvd) would you tell us what you would do if you lost everything and were tryna make 30k in 30 days. (no list no affiliates, no products) what would you do. And you all played off eachother and one offed eachother. Recorded it and that became a product. Find people with a goal, interview them, set upa video camera, figure out hook, find the right people, and that’s a video course.  (masalan, knowing what you now know what is the bainumber 1 thing that you would do to protect yourself emotionally in egypt and mentally). 

Screen flow and camtasia: microphone, powerpoint slides teaching something, record and teach through the slides. (bought 20 books on how to train bulldogs. Hired writer, and paid ghost writer to learn all of that stuff, guy read it all and was like ok i know a whole bunch of ways, then asked the guy to make him an outline, then he’s like i need you to make powerpoint slides to teach someone through this entire thing. Then he had someone make powerpoint slides on the entire thing. Then david frye opened up the slides. And learned it and taught bulldog training. Through the slides). Opened up camtasia and taught it. (spoken on webinar, taught a thing, can turn it into a product fast and easy). You can also use it with slides and sharing info. Or you can do it showing people how to use a program on your computer. You record yourself doing something and you put it together.   You can camtasia (how to use microsoft word, how to etc. ANY TOOL ANY SOFTWARE ANY program). You can show people on the screen how to make programs online. You can learn how to make the thing and then you could make the thing. (he made more money training people on how to use the software than the software were charging to sell the software). 

Hard to find videos: can take those things together and can compile them. He unlists those videos so don’t do it. But for other things. That are related to his videos. You can take them compile them (compliation video) and do commentary. Notes. Etc.    However you can use that and put it into a members area or a product. For the things that are listed publicly on youtube, listed for free. You can compile them and you can sell that? (double check that) and you can use it as a front end offer. Tai lopez. He’d take tai’s top videos and put them into a clickfunnels videos. Then he’d give them a video to go make a memebership site. And embed top ten videos on whatever tai lopez or robert kiyosaki or whatever it was. 



Membership websites: Building out the dream 100. Building off a major list from robert kiyoskai’s people. 
By taking all those videos and making something out of it. 
Curate the best content from the dream 100’s and you got all of their audiences that can come into your world. You can do that and get the best of the best and target them. You can go through all of their stuff and curate that content. 
Squeeze page or optin or whatever, maybe you’re teaching it. 
Can build membership site inside of clickfunnels to do it.


online courses for professional advancement. (teaching people how to use software app, teaching how to do bookkeeping better, anything like that, better at jobs). 
Linked in sold for 1.5 billion. Lynda just sells elearning info products. 
Forbes online learning industry poised for 107 billion in 2015. 
44 percent of comapnes intent to purhcase online learning ools and systems. 
12 billion for business coaching. Growing 800 million per year. 

(i like this one professionals selling to other professionals). Like managers who’ve been in the game for x years. Selling to other managers as well. 


Niche course products typically sold to customers
Like paleo book for 37 dollars. 
The belly dnacing course “the ultimate masterclass” onine download for 47 dollars. 
pregnancy
so and so for 97 nutrition or etc
Life saving and life changing skills 135 dollars (featrued on history channel). 
Clickbank type stuff. 

Compile videos
Screen captures
Iphone how to
Fitness wellness 
love/relationships/family
So what you can do or say is guys i have access to MANY (experts) and i know what’s your number one question about kaza kaza. I’ll be asking them, making a course. And the first people who answer (i have a limited number) i would give them a free course and free access to the 497 dollar course. Ask them. 















Can liscence it from sonee or can develop one
Can make bonuses. 

Second stepp onthe value ladder. 
Now moving upto visual. Peopl epercieve them as more valuable: 
Product secrets. Other cool ways to package words. 
**In person** **Physical **
(for service based businesses)
**software*
Can start to plan out who it is that you would like to offer and the way you offer it
, free 
, , access to something awesome,, access to something awesome. Fastest way: info products. Because simple to make, free to delive
free trial for online course membership + bonus + gotta get it before event


Coaching woman teaches dating to people and all that. Makes 20k per month teaching intorverted men how to date. 
(with marissa peer can do upscale continuity program, where she also teaches marketing to her possy as well as other stuff, and then she can help people be better therapists, answer questions, etc. and then she can also tell them they can make money etc as affiliates and can teach her people how ot have masterminds where the therapists do the same with their people and can end up doing community work of sorts etc. ). 

(phone phunnels) 

Make sure process is replicable
As you are teaching come up with frameworks. Come up with frameworks to make learning things for people easy. 
Really important to know how much it costs to acquire a customer. 
He likes to get paid before introducing someone to his company. 
An expert business can blow a physical product up for you .
Being able to take all the stuff that you know and putting it in a logical sequence is 99 percent you are the expert. 
Taking it all and makign a system. That’s what it’s about. 
Funnel hacker tv. Behind the scenes, and showing and documenting them with the business owners working with them and getting results. 

Or for example if your a dentist you can give away a teeth whitening kt, or you can sell it low ticket tripwire .or you can sell it on the back end. 
Step 1) (of an offer). 
Take all the stuff you figured out. 
Put it in chronological order (logical order) systemized 
Then take that, find your person and do it with them/for them. (ie get a result for them). 
Then you can refine and do until you have a system and you can take people through it. 

Free thing
Text
Audio
Video 
1 on 1
Workshop? (done for you). Idk. 

Chiropractic. 
Free message
Doctor can have doctor wolnor fix it for you
Then adjust them .
40 dollar adjustment. Who knows how many times a week. 
Thinking of your niche, go to an article directory compile articles and yoEzine articles.com hey can i publish your article in my book. 
(can sell people what they want and then upsell them what they need). 
Directory a whole product selling directories. 

Use products to get people into your business. 
Lettem pay you to come into your world. And then you have a lead to use into your mlm or whatever business that you have. 


Be the channel they come to for 
Then they come to you as leasd. Then they can come to you and you can do whatever you once they become the guys that are there learning to invest in real esate or whatever it is. 
using products as a tool to get to people. 
Take that become leads, and use it to do whatever you 


They have something that theyre tryna do.     
Can position the thing that you have as the way to do the thing that they’re tryna do
That can get them the result that they 
Those beginning stories, become the foundation for the rest of your business. 
You have a whole bunch of people. You train them for free. You get those results and testimonials. And those bcome the stories for the rest of your business. 
Cool product lets get some results. Those results become the copy


So for your book, maybe you need your book, audio book, maybe gonna getem to funnel hacking live, documentary, software, trainings, masterminds, events, live coaching calls. 
Always think of how can you take the trash of copanies and turn it into a product. 
Keep coming back to 21 different ways and doing them over nd over again. 
Product foundational piece to your offer. 

Workshops


 You just go and you fill in the blanks for the template and that’s about it. 
3. 3. 


Software
Quiz

Those are for books etc. books. Can make it an ebook. Etc. scan etc.  Can translate it into audio. So you can sell it for mre.