i have written this business document plan:
Company Description
Automated Agricultural Plastic Houses Company
We recognize and pay attention to the need to produce effective agricultural crops to meet the needs of the population while mitigating the environmental impact, empowering farmers with the tools and techniques they need to increase productivity, optimize the use of resources, facilitate crop production and reduce waste.
Our company is a provider of advanced technology solutions for agro-plastic houses, and we seek to make a shift in traditional agriculture by integrating sustainable technology and methodologies into the farming process
Our main services include the latest technology that allows flexible and accurate control of the agricultural process such as temperature, humidity, lighting and irrigation. By leveraging Internet sensors and machine learning algorithms, we are keen to provide continuous system monitoring to ensure optimal access to plant growth and health conditions.
So we at our company are interested in committing to environmental sustainability and contributing to a more environmentally friendly agricultural industry.
In addition to providing comprehensive consulting services and ongoing technical support to help our customers implement our solutions and meet their needs.

Company Overview
Our company offers innovative solutions in agriculture in general and focuses on the plastic house system by integrating innovation with sustainability where we are interested in redefining traditional agriculture through modern technologies.
Our company focuses primarily on designing and equipping fully automated plastic houses and providing them to our customers according to their need to enable them to achieve the highest yields and better quality of crops.
We recognize the urgent need to address the challenges of traditional agriculture, including climate change, so we are interested in providing an environmentally friendly and resource-efficient alternative.

Company Mission Statement
We are interested in making change in the field of agriculture with plastic houses by innovating with technology and sustainability and providing sophisticated solutions to farmers that enable them to produce high quality crops with minimal environmental impact.
We provide our services and advanced technologies by leveraging artificial intelligence, automation power and programming.
We seek to expand our company by strengthening our partnership with farmers, experts and stakeholders to promote knowledge sharing, together we can reach a greener, healthier future and ensure food security for all.
So our goal is to reach a future where agriculture is smoothly productive, profitable and environmentally friendly for farmers.

Company Philosophy and Vision Statement
Our company believes that technology can lead to easier and sustainable cultivation.
By integrating technology technologies seamlessly with nature to enhance productivity and conserve the environment
We are interested in promoting a culture of cooperation and continuous improvement and believe in working closely with farmers and industry partners to find innovative solutions that meet the needs of automated agricultural homes.
Our vision is to be the main provider of cutting-edge solutions that enable farmers to grow crops with environmental efficiency and high quality.
We envisage that our solutions will be available to farmers of all levels.
Our vision is to be a major barrier in facilitating farmers and transforming agriculture for better environmental sustainability.


Products and Services

At our company we design, manufacture and install automated agricultural plastic homes, through which we meet the needs of our farmers' customers, through the latest technology to provide ideal growth environments for a variety of crops.
Our main features and techniques
First, climate control: Our systems support the exact temperature control properties of moisture ventilation to ensure the right environment for crops throughout the year and in all natural climatic conditions.
Secondly, we have irrigation control properties through advanced irrigation systems that provide water and micronutrients to grow roots to increase efficiency and avoid waste.
Third, remote control through this feature we can control systems by computer or smartphone
Through regulations and resources, we also pursue sustainable and environmentally friendly practices to reduce the negative impact on the environment.
Farmers in our community and regions, in the West Bank in particular, and in Palestine in general, constitute a fair proportion, so we seek to develop crops and agricultural projects, whether you are a small farmer looking to increase yields or a commercial farmer seeking to maximize efficiency, offering solutions that can meet your needs and facilitate your agricultural life.
If you want to invest in your agricultural future, we offer a team of agricultural engineers with technology expertise for agricultural homes and modern agriculture and continue to devise new solutions to meet the challenges of modern agriculture

Pricing
Several factors such as equipment cost, installation, allocation, continuous maintenance, and support services are taken into account when determining price. In addition, market demand and competition play an important role in price and pricing decisions.

Pricing considerations
* Equipment cost: such as sensor system, humidity and temperature control systems and modern irrigation system
* Installation cost: site preparation expenses, assembly, connectivity and integration with infrastructure.
* Maintenance and support: continuous maintenance services and technical support for proper operation of automated agricultural systems
* Consulting and training: we provide consultancy fees, training programmes and workshops to assist in the implementation and operation of the systems
* Customization: Some customers may request customized solutions to suit their own needs or environmental conditions
* Financial options: provide flexible payment options such as leasing plans
* Additional services: additional services such as remote monitoring can be provided.


Marketing Plan
We are headed towards farmers who already have existing farms, or willing to form new ones. We did hear from Potential customers through specific social media outlets and targeted surveys that they are requesting a similar product, and we did see a respectable amount of them are affected by many farming factors that are holding their farms back and causing problems for their crops production.
So, we are building a farm-supportive system to increase efficiency with less manpower, that way customers will get better productivity levels for their crops, while maintaining with less. Mainly, our customers are specifically the ones who are in medium to large scale crops growing businesses, who can’t accommodate or hold with their current traditional farm system, and have an interest in making a remarkable change in their long-term farm status.
There are already solutions out there that partially solve the problem, but still, most of the competitors' services aren’t linked together, and the one farmer needs to manage the overhead of knowing what their farm requires and find the right sources. On the other hand, we are taking this part on our own, by managing resource providers and doing the right study to best serve each farm with its specific system, rather than using a general purpose solution.
Market Research
By conducting surveys we found out that there are a handful of farmers that are upset about their farm status.






farm-upset distribution (25 responses)

Followed by that, we did find less interest in the farmers willingness to solve their problems, but still, over 50% showed a positive feedback, which gives a good proportional work space.






Improve-willingness distribution (25 responses)

Primary vs. Secondary Market Research
Our primary source of research was the survey that we conducted, though we didn't do much secondary market research yet because there isn't a clearly formatted organized source of data that we can rely on.
So in our primary source we found out that a really respectable percentage of the targeted percentage of the survey showed a high interest in applying our project idea into their farms. The thing that gives us a good opportunity in the market the fact that most farmers are still using traditional equipment and a very few handful of them actually doing something with a bit of technology in it

For example, this image shows an example of how technological farmers are with watering their crops. As you can see, the percentage that uses a technological watering system is almost nothing.
And accordingly, this resulted in a good percentage of farmers willing to invest in a better system, as this graph shows.


Once you identify your target customers, create a full demographic profile for them. Below are some suggestions to include in your consumer and business buyer personas.
Consumer profile:
Target Customer - Segmentations
As we are working with the farmers and crops industry our main target customers are business customers, who rely on farming as their source of income. For example a target customer could have farms of specific crop types or various ones. Each of those requires different implementation, and treatment. And most importantly most of our customers are having low education levels and highly interested in improvement. So our focus is to deliver a simple, yet productive solution.
 A big notice also is that many businesses are failing to grow to a mature state, they get stuck somewhere and can't continue growing and get to be profitable. So we come in please and help them face the challenges they are dealing with by filling in this gap.

Barriers to Entry - threats 
We are not the only solution for farmers, our work doesn't work like magic, there are many already available solutions that are really successful and still existing, and that's our main problem. But our vision is to differentiate ourselves from them and show how our product is different from the rest.

Luckily there isn't a high cost investment, all we need is to have a proof of concept running system then we would need to access some places to start distributing our brand. Continuing on that, this is a really hard challenge, to have someone to invest in an idea that hasn't been introduced yet in this form, but still we only need one or couple of successful customer cases then the idea can easily spread between our connections and people in the farming industry.

Threats and Opportunities  SWOT analysis
The thing that is most threatening to us is failing on the first couple of trials with our customers, which would lead the market to have a negative idea about our project and its outcomes. To overcome that we need to have a really good starting point, cover-up many of the most common problems it would face, like finding no one supplies horses and building good relationships.

We conducted a SWOT Analysis that highlights the most important points, Which are our strengths, weaknesses, opportunities and threats that we are facing or dealing with.



Strengths 
Strengths lie in their ability to create ideal growth conditions and high productivity and ensure sustainability in agriculture, by regulating irrigation, heat control and providing a protected environment for plantations from insect pests and weather factors.
Weaknesses
Our project Idea initially requires the base setup, which needs both time and money investment. Also, each farm environment will be different from others, so each farm setup will vary compared to other conditions, like weather, crop type, and many other available resources.
In some situations, adding the extra infrastructure to the farm might be less helpful than expected.
Opportunities
We analyze customer feedback and behaviour to develop the current product to suit customers. We also look at competing companies and study their products to develop new ideas.
We develop the technology used in products, for example we use AI in our products.
We look at markets related to agriculture (our field of work) and study the possibility of expanding to other markets.




Threats
Threats to the project may be the cost of equipment and technological systems for some farmers, environmental changes such as climate and extreme weather factors, the cost of energy to operate technological systems, technical challenges due to their need for periodic maintenance by competent and experienced workers as well as changes in market demand
The impact of threats varies from one to the other depending on the impact on the project


As shown in our SWOT analysis, and even though with the threats given we still have great strengths and opportunities to fill in the gap with. And as said before one of the main weaknesses is being able to deliver the right product with the right conditions for each different customer, given that each customer we are dealing with is a special case with its differences.
Competitive Analysis
In the world of farming technology, we’ve looked around and noticed that while there are lots of cool tools out there to help farms do better, like special greenhouses and smart watering systems, they usually don’t work together very well. Farmers have to figure out how to mix and match these tools on their own, which can be really tough if you’re not super tech-savvy.

We saw a big opportunity here because no one seems to be offering an easy-to-use system that brings all these helpful tools together in a way that makes sense for farmers, especially those growing a lot of crops. Right now, if farmers want to use technology to help their farms, it’s like they have to put together a complicated puzzle, but the pieces don’t always fit nicely.
So, we thought, why not make something different? We want to create a system that’s like a one-stop-shop for farmers to manage their crops better. It’s something you can start using without having to be a tech expert, and it works for big and small farms. This way, farmers can focus more on growing their crops and worry less about figuring out how to use a bunch of different gadgets. Our idea is to make farming tech simple and useful for everyone, not just the people who love technology. This could help farmers get more out of their land without feeling lost in a sea of confusing tech options.
Positioning/Niche
Our farm-supportive system positions itself uniquely in the agricultural technology market by targeting a specific niche of farmers: those who rely heavily on their farming operations for income and are motivated to elevate their productivity through technology but are hindered by the complexities and fragmentation of existing solutions.

Our product speaks directly to medium and large scale crop farmers looking for a seamless, integrated way to upgrade their farming practices without the burden of managing multiple, disconnected technological solutions. By focusing on simplifying technological adoption and ensuring that our system can be tailored to meet the diverse needs of different farms, we stand out as a partner for farmers invested in not just short-term gains but long-term agricultural success.

Method of Marketing Your Product and/or Service   4PS
In marketing our farm-supportive system, we’ll be using direct and relatable ways to talk to the farmers we want to reach. Based on what they’ve told us, we’re going to use an educational marketing strategy on places like social media, where farmers have already shared what they’re worried about and what they need. This is going to include stuff like targeted social media posts, info-packed webinars, and real-life demos at farming events to really show how easy it is to use our tech in their daily farming. We know not all farmers are super comfortable with tech, so our marketing is making a focus on making things simple, showing how it works in the real world, and how it can really help them grow more crops and run their farms better, which is why they should definitely try out our system.

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Marketing Budget
Making sure we use our marketing money the right way is super important so we can reach the people we want without spending too much. We’re planning to start by really focusing on online marketing and getting directly in touch with people who already seem interested.

We’re setting aside a good chunk of our budget for real-life demos and test runs on farms, which are super important for showing farmers how our stuff actually works out in the fields. We’ll try to find the right mix of online stuff and these in-person activities, to really get our name out there and prove we’re worth paying attention to. Plus, we’ll keep an eye on how much we’re getting back from what we spend, so we can tweak things as we go if we need to.


Distribution Channels

Understanding the necessity for our product to be easily accessible to our target demographic, we will implement a multi-channel distribution strategy. Primarily, direct sales through our website will serve those already engaged in our digital marketing funnel.

Simultaneously, we recognize the importance of local presence and will, therefore, partner with agricultural supply stores and farm cooperatives, ensuring that farmers have on-the-ground access to our system and can receive personalized guidance. This blend of online and offline distribution channels is designed to ensure that no matter the preference or location of our customers, our farm-supportive system is within their reach, ready to bring efficiency and innovation to their farms.