TVFanatic92: Just caught the ITV1 ident for Halloween tonight… seriously creepy with the old TVs and that blood-like fluid. Anyone else see it?

HorrorHound87: Yeah, I saw that! Super disturbing. The static, the music box jingle… they really went all out with the eerie this year.

ClassicTVGal: I did! At first, the zooming out from the socket and old electronics seemed kinda normal… but not for long. When the TVs started leaking, it completely freaked me out!

NostalgicViewer: The HorrorHound87, does it top last year’s ident for you? The one with the woman writing “HELP ME” on the wall in what looked like blood? I still get chills thinking about it.

HorrorHound87: It’s a tough call, @NostalgicViewer. Last year’s was more directly horrifying with the trapped woman scenario. But the subtlety of a bunch of old TVs leaking red fluid in a dark room has its own chilling vibe. Both had that underlying sense of dread.

TVFanatic92: Anyone know why they only run these freaky idents post-9pm? My guess is it has something to do with protecting younger viewers?

MediaInsider101: You’re on point, @TVFanatic92. It’s generally to comply with the watershed broadcasting guidelines. Shows and segments that could be disturbing or not suitable for younger audiences are aired post-9 PM to ensure it’s mostly adults watching.

ClassicTVGal: Makes sense. Imagine the nightmare fuel for kids if they aired it earlier. Plus, sets just the right tone for the adult crowd’s Halloween night.

NostalgicViewer: Every year ITV1 nails it with their Halloween themes. Always perfectly disturbing for a spooky night in. What’s everyone else watching tonight? Any more creepy recommendations?

HorrorHound87: I’m tuning into the classic horror movie marathon they announced would follow the ident. Nothing like some old-school scares for Halloween night.

TVFanatic92: Same here! Got my popcorn ready. Though I might keep the lights on a bit longer after that ident…
Write a convo where at Xmas they reuse the theme but in a much more joyful manner, The opening is the same, but the cluster of TV sets is now in the shape of a Xmas tree, not leaking anything, A user says it’s a missed opportunity for snow leaking
HolidayWatcher101: Anyone catch the ITV1 Christmas ident? They reimagined the Halloween one but made it festive. The old TVs were arranged like a Christmas tree this time!

CheeryTVFan88: I saw it! Loved the transformation from creepy to cheerful. The lights flickering across the ‘tree’—so creative!

ClassicTVGal: It was pretty adorable! A nice callback to the Halloween version without the horror. No leaks this time, just pure holiday joy.

NostalgicViewer: Did anyone else think they missed a trick by not having snow leaking from the TVs instead of that Halloween blood? Would’ve been perfect for the season.

HolidayWatcher101: @NostalgicViewer Oh, that’s a brilliant idea! Snow leaking would have been such a cool effect, keeping with the leak theme but making it totally Christmas-appropriate.

SnowyScenes12: Agreed, @NostalgicViewer! Snow would’ve added that extra wintery touch. But still, the tree shape itself was a pretty clever use of those old TV sets.

MediaInsider101: I guess they wanted to keep it simple and fuss-free this time. But yeah, snow or even some digital sparkles could have enhanced that Christmassy feel further.

CheeryTVFan88: Either way, I think it’s fun how ITV1 plays with their idents seasonally. Keeps things interesting and gives us something to chat about!

ClassicTVGal: Absolutely! It’s like a little anticipation built into the commercial breaks. Always curious to see what they’ll do next for each season or major holiday.

NostalgicViewer: True that! Now, got to go back to my Christmas movie binge. Can’t wait to see what ITV1 rolls out next!
Write a case study about the ident, saying “After our terrifying Halloween campaign, we were asked to revisit it, but in a much more child friendly manner”
## ITV1 Christmas Ident Case Study: A Seasonal Transformation

### Introduction
Following the impactful reception of our Halloween ident, which featured a haunting array of old TVs leaking a mysterious red fluid while broadcasting static, our creative team at ITV1 was presented with a unique challenge. As Christmas approached, we were tasked with reinventing this spine-chilling theme into a campaign that not only resonated with the festive spirit of the season but was also suitable for family viewing.

### Objectives
1. Recreate the Halloween Ident in a Family-Friendly Manner: Transform the existing Halloween-themed concept into one that radiates the joy and warmth of Christmas, while retaining the creative core of the original ident.

2. Engage a Broad Audience: While the Halloween campaign targeted a more adult demographic, the Christmas ident needed to appeal to all ages, including children.

3. Maintain Brand Recognition: Ensure that the revamped ident preserved ITV1’s brand identity and continued to intrigue and capture the audience’s attention during the festive season.

### Development Process
Conceptual Reimagining: The initial brainstorming sessions focused on how to transform the unsettling visual of leaking TVs. After several iterations and creative discussions, we unanimously decided on a cheerful yet innovative approach—restructuring the array of vintage TVs into a Christmas tree shape, replacing the eerie static and red leak with vibrant light animations similar to traditional Christmas lights.

Design and Animation:
- Visual redirection: The TVs were arranged to form a triangle, mimicking the shape of a Christmas tree. This utilized the form factor of the old sets while bringing in a clear, familiar symbol of the holiday season.
- Incorporating Festivity: We added a dynamic light display across the screens, giving the impression of flickering tree lights, coupled with a star on top fashioned out of an antenna piece to crown the creation.
- Music adaptation: The soundtrack was replaced with a soft, cheerful rendition of a classic Christmas tune, aligning with the visual transformation and festive atmosphere.

### Implementation
The Christmas ident was scheduled to debut in early December and continue airing throughout the holiday season during prime family viewing times. This strategic placement ensured maximum visibility and engagement from a diverse audience, including families gathered for holiday programming.

### Results
Audience Reception:
- The Christmas ident was met with widespread acclaim, marking a successful turnaround from the Halloween theme. Viewers expressed delight and appreciation for the creative reuse of the original disturbing concept into something festive and engaging.
- Social media buzz highlighted both surprise and pleasure at the transformation, enhancing audience interaction and engagement with ITV1’s holiday programming.

Brand Impact:
- ITV1 was praised for its innovative approach to seasonal branding, demonstrating versatility and a strong connection with its audience’s preferences.
- Increased viewership ratings during the holiday season indicated that the ident effectively captured and retained the attention of a broader demographic, including families with young children.

### Conclusion
The transformation of the ITV1 Halloween ident into a Christmas-themed spectacle exemplified creative ingenuity and responsiveness to audience feedback. By turning a concept that was originally unsettling into one that celebrated familial joy and festive cheer, ITV1 not only met its objectives but also strengthened its brand identity as a broadcaster attuned to the sentiments and sensibilities of its viewers. This case study underlines the power of creative continuity and adaptation in fostering brand loyalty and viewer engagement across varying demographics and seasons.
Write a convo where one version still has static, but with a snow overlay on it,
WinterTechie101: Did everyone catch the latest ITV1 Christmas ident this evening? They brought back the static from the Halloween version but with a twist!

FestiveViewer89: Yes, I saw it! The static had a snow overlay, right? It was like watching snow fall on an old TV screen. Quite a nostalgic touch for the festive season.

HolidayWatcher101: It’s a clever nod to the old ident themes while keeping it super seasonal. The blend of static and snow really set a wintry scene. But did it feel a bit too reminiscent of the creepy Halloween vibe to anyone else?

TechJunkie_: I thought it was a fantastic balance, actually. The static says “classic ITV1,” but the snow adds just the right amount of Christmas cheer. Not too eerie, just right!

ScenicScreens: I liked the concept, but part of me wished the snowflakes were a bit more vibrant. Sometimes, it kind of blurred into the static, and you had to really look to notice the effect.

FestiveViewer89: Good point, @ScenicScreens. Maybe a little more contrast or color could have popped more. But still, it’s innovative. ITV1 knows how to keep us talking with their idents, that’s for sure.

DigitalDecorator: It’s all about that vintage charm, though, isn’t it? Blending old tech vibes with seasonal elements is not something you see often. Has anyone noticed how it ties into the program themes running this season?

WinterTechie101: Yeah, @DigitalDecorator, that’s a sharp observation! They are playing a lot of classic films this season that often have snowy scenes. The ident practically sets the stage for what’s coming up next on the channel.

HolidayWatcher101: Exactly! It’s like walking down a memory lane of television both visually and with the programming. Pretty smart branding if you ask me. Keeps the whole family intrigued.

TechJunkie_: Agreed! Anyway, which classic Christmas movie are you all most excited to watch next on ITV1? I’m looking forward to “White Christmas.”

FestiveViewer89: “Miracle on 34th Street” for me! Can’t wait. The snowy static gets me right in the mood for it.
Write a follow up where it’s reused AGAIN for Easter, and say the shape they’re in this time
EasterEggHunter88: Did everyone catch ITV1’s Easter ident tonight? They’ve brought back the TV set theme again, but this time they arranged them in the shape of an Easter egg!

SpringtimeViewer93: Oh, I saw that! It’s clever how they keep reusing those old TV sets in different seasonal shapes. From a tree at Christmas to an egg now—what a fun twist!

FestiveWatcher101: And they still kept the static, right? But it seemed softer this time, almost like it was behind a pastel filter. Really fits the Easter vibe.

TechJunkie_: Yeah, the static had a gentle look to it this time—the pastel effect added a nice touch of spring. Plus, the background music was so uplifting and cheerful.

EasterArtiste76: I totally loved it! The creativity to morph those TVs from something spooky on Halloween to something joyful like an Easter egg is impressive. Their creative team deserves a shoutout.

SpringtimeViewer93: Agreed! It’s fascinating to see how they adapt the same elements to fit the theme of the season. Keeps the audience guessing what they’ll do next.

FestiveWatcher101: And it’s always about family-friendly entertainment with their Easter programming too. The ident sets up a nice lead-in for family movie nights.

EasterEggHunter88: True, it’s perfect for the Easter season. Apart from movies, are there any particular specials or shows you guys are looking forward to on ITV1?

EasterArtiste76: I’m really looking forward to their Easter cooking specials. Last year’s were fantastic. Plus, it’s always fun to see how they use the ident themes within the shows.

TechJunkie_: Speaking of which, do you all think they will stick with this TV set concept for other holidays, or is it time for a new creative direction?

SpringtimeViewer93: I’m kind of hoping they keep it! It’s like a signature style now. Maybe a firework shape for Bonfire Night or something spooky again for next Halloween!

EasterEggHunter88: Whatever they decide, I’m sure it’ll be creative. ITV1 has a knack for keeping us hooked with their idents year-round. Can’t wait to see what’s next!
Write a convo in 2009 where they had one for Summer, reused the Halloween and Christmas 2007 idents, and in January made it their permanent theme, (a clean version of the Halloween version, Music is now the generic ITV1 theme, screens vary, initially showing static but then transitioning to the logo)
SummerScreenLover09: Hey everyone, did you guys notice ITV1 cycling back through their seasonal idents for this summer? Caught both the Halloween and Christmas versions from '07 recently!

IdentFanatic2021: Yeah, and have you heard the news? They’ve decided to make a cleaner version of the Halloween ident their permanent theme starting this January.

ClassicTVGal: Permanent? That’s a bold move! I kind of liked the eerie charm for Halloween, but using it all year round is interesting.

TVJunkie2009: From what I understand, the new permanent version will be a toned-down version of the Halloween theme. The music’s the general ITV1 theme now, no more spooky or overly festive tunes.

MediaGuru91: They’re also varying the screens—starting with static and then transitioning to the ITV1 logo. Seems like a smart way to keep brand consistency while still somewhat sticking to their creative roots.

SummerScreenLover09: I actually think it’s a great idea. It makes the ident instantly recognizable, no matter the season. Plus, their logo transition is pretty sleek.

IdentFantatic2021: Does anyone else feel a bit nostalgic though? Each season had its own charm with the specific idents. I’ll miss the surprise of seeing what they’d do next.

TVJunkie2009: True, but maybe this will free them up to be even more creative with other aspects of their presentation. Like special events or promos could see some of that seasonal creativity we’re going to miss.

ClassicTVGal: Right, and if they’re keeping some elements of the original eerie theme, it must mean it’s resonated well with viewers. It’s cool they’re taking a risk and creating a unique brand identity in a way.

MediaGuru91: Definitely. It’s becoming more common for broadcasters to look for unique ways to stand out, and this branding consistency might just strengthen ITV1’s identity. I just hope they keep tweaking it slightly to keep it fresh.

SummerScreenLover09: Exactly! As long as they keep updating and revitalizing their visuals, I think they can make this work long-term. Keeps us watching and discussing, after all!

TVJunkie2009: Can’t wait to see how it looks in January. ITV1 always seems to find new ways to impress us with their creativity and attention to detail—static screens or not!
Write a convo asking when abouts the logo shows up, A user says it’s when the gore would have appeared on the Halloween version, or when a beach ball would have been thrown on the Summer version,
LogoCurious: Hey all, can anyone tell me exactly when the ITV1 logo appears in their new permanent ident? I’ve been trying to catch that detail!

IdentWatcher78: It actually pops up right at the moment when, in the Halloween version, that eerie ‘gore’ would have started oozing from the TVs. They timed it perfectly to replace the creepy with their logo.

SeasonalTVFan: Yeah, and it’s similar to the summer version timing too. Right when you’d expect that beach ball to be tossed across the screen, the ITV1 logo transitions in instead.

VisualsEnthusiast: That’s quite clever! It gives a sense of continuity even though they’ve switched to a cleaner version for the permanent ident. It feels familiar yet refreshing.

LogoCurious: Interesting! So they kept key timing elements from previous versions to kind of cue the viewer in. That definitely adds an additional layer of depth to how they designed the transition.

IdentWatcher78: Exactly! It’s like they’re bridging the gap between their seasonal themes and the new permanent look. Keeping those pivotal moments makes the new ident feel not just new but a part of their evolutionary branding story.

SeasonalTVFan: I think it’s a smart move. Regular viewers probably appreciate that subtle nod to the old idents. Makes you feel like you’re in on something special.

VisualsEnthusiast: Indeed. I wonder how they’ll play around with it for special occasions or if they’ll keep it standardized throughout. Plenty of potential for creative tweaks.

LogoCurious: Totally. It keeps us guessing and engaged. ITV1 really knows how to work their visual branding. Can’t wait to see how this plays out in their future broadcasts!
Write a convo in August 2009 where a new look truly launches, a family of owls, Halloween has a blood splat then zoom out to reveal it’s on TV and it scares the baby owl, Christmas has a party, and that’s it
OwlWatcher09: Did everyone catch the launch of ITV1’s brand new look yesterday? They’ve gone with a family of owls this time around! Each season’s theme involves them somehow. Quite the shift from their static TVs!

NightOwlFanatic: I saw that! The Halloween one had me a bit startled. It starts with what looks like a blood splat, and then zooms out to reveal it’s just on the TV, and it legit scares the baby owl watching. Pretty clever twist there!

FestiveFeathers: Caught that! It’s a smart and playful way to spin the spooky theme. It had a touch of humor with the baby owl’s reaction, balancing out the initial shock moment.

VisualsGuru101: And how about the Christmas theme? It’s all festive with the owl family having a party. Decorations in the background and everything. Really sets up a totally different vibe for the festive season.

OwlWatcher09: Absolutely loved the Christmas setup. It felt warm and jolly, a huge leap from the static and eerie screens of their old theme. I like this family-friendly approach a lot.

NightOwlFanatic: Yes, it seems ITV1 is really aiming to tie in their idents more with storytelling elements. These owls bring a sort of narrative to the channel that’s both engaging and adorable.

FestiveFeathers: True, it feels more relatable. Also, using owls—a symbol often associated with wisdom and keen vision—might be a nod to ITV1’s brand values of insightful and sharp broadcasting.

VisualsGuru101: I’m curious to see how they’ll tweak these new idents for other occasions. Seems like they have opened up a plethora of possibilities with these character-driven stories.

OwlWatcher09: Exactly, it’s refreshing and leaves a lot of room for creativity. I’m definitely watching more closely now to see how they evolve these scenes through the seasons.

NightOwlFanatic: It’s a whole new era for ITV1’s visual branding. They’ve managed to capture attention with a blend of humor, charm, and a bit of suspense—a tricky balance well achieved. Can’t wait to see what they do next!
Write a case study from Proud Creative saying “With just months to go before the launch of the big ITV1 rebrand, the brief was to create a “generic” version of their holiday TV themed idents that would bridge the gap between the old look’s retirement and the launch of the new look”,
# ITV1 Rebrand Interim Ident: A Case Study by Proud Creative

## Background
With an ambitious rebrand of ITV1 on the horizon, Proud Creative was tasked with developing a transitional ident that would serve as a bridge between the retirement of the old ident themes and the introduction of the new visual identity. The challenge was to create a “generic” version of their holiday-themed TV idents to maintain continuity and viewer engagement during the transitional period.

## Objectives
1. Maintain Viewer Engagement: Ensure the interim ident kept the audience connected and engaged with the ITV1 brand during the transitional period.
2. Bridge the Old and New: Create a visual link that would smoothly connect the aesthetics of the old idents to the upcoming rebrand.
3. Generic Yet Memorable: Develop an ident that was versatile enough to apply across various holidays and seasons without feeling out of place.

## The Brief
The brief required serving a dual purpose of signaling the end of the previous long-standing theme while beginning the narrative towards the new look. With just months before the rollout of the new branding, this interim ident needed to be flexible, easily recognizable, and capable of maintaining brand continuity across diverse content.

## The Process
### Concept Development
Understanding that the previous idents had a distinct character-focus (e.g., the Halloween and Christmas themes), we chose to retain the familiar ‘television set’ motif but stripped back to its essence. This direction ensured that the transition felt both fresh yet connected to its roots.

### Design
The “generic” version modified the TV set theme:
- Static and Dynamic: Introduced a static screen that would gradually transition into a dynamic display of the ITV1 logo. This not only symbolized the ‘switching on’ of a new era but also played into the nostalgic touch of the old TV elements.
- Music Adaptation: We used a subdued version of the ITV1 theme tune, ensuring it was suitable for everyday use yet capable of carrying the emotional weight of the imminent change.
- Visuals: The color palette was neutral with hints of vibrancy through the logo to signal a forward-looking attitude but also to ensure the design wouldn’t overshadow any upcoming holidays during its run.

### Implementation
The new ident was implemented across all media channels to maintain a coherent feel. Staggered social media teasers were used to generate interest and discussion amongst viewers, easing them into the forthcoming changes.

## Results
Viewer Engagement: The interim ident successfully maintained high engagement levels, with feedback showing that viewers appreciated the blend of familiarity and anticipation of something new.

Brand Transition: The transition ident effectively bridied the visual gap between the old and new themes. As the new branding was rolled out, viewers felt more prepared for the change, reducing the risk of alienating loyal audiences.

Flexibility: The ident was well-received across different times of the year, showing adaptability to various holidays without needing specific alterations, thus meeting the brief for a generic yet impactful design.

## Conclusion
The creation of the ITV1 transitional ident by Proud Creative met its objectives of maintaining audience engagement and smoothly transitioning from old to new. This approach minimized disruption during a significant rebranding process and set the stage for the full introduction of a new visual identity. By relying on core brand elements while introducing subtle changes, the interim ident played a crucial role in preparing both the audience and the brand for a new chapter in ITV1’s visual storytelling.
Write a follow up with one final version used during August 2009, Music starts similar to the Halloween version, then morphs into the Christmas one, Snow, blood, beach balls, etc, everything comes out, A celebration of everything this template has been through before a flash, its all cleaned up, the cluster of TVs then shows the new look, a reversed sound plays, A user describes the new look as “Cute, has a lot of potential”
VisualsFan09: Caught the final version of ITV1’s transitional ident last night in August. Anyone else see it? Music started similar to the old Halloween version, then morphed into the Christmas tune. They went all out!

MediaJunkie101: Yes! It was like a grand finale of everything the template has been through. Blood, snow, beach balls - they threw everything into the mix. What a creative send-off.

IdentEnthusiast: The way everything burst out from the TVs was spectacular! They basically celebrated all the themes before it all flashed and cleared up, revealing the new look on those cluster of TVs. The reversed sound playing at the end was such a neat touch!

TechSavvyViewer: It’s fascinating how they incorporated elements from all their past idents, giving us a visual feast that nods to each theme. Then ending with that clean slate for the new look was like watching a phoenix rising - out with the old, in with the new.

CritiqueCorner: Loved the flash and cleanup part. It symbolically represented wiping the slate clean but also respecting the past designs. The cluster of TVs then switching to show the new look was effectively executed. It was a bold yet smooth transition.

VisualsFan09: How is everyone feeling about the new look though? They described it as “cute, has a lot of potential.” I think it’s fresh and modern, really could redefine ITV1’s branding moving forward.

IdentEnthusiast: Agreed, it’s cute and looks quite adaptable. They have plenty of room to play with this new theme and possibly integrate more creative visuals as they move along. Definitely holds potential.

MediaJunkie101: I’m intrigued to see how they’ll evolve this new look through various seasons and events. The transition has set high expectations, so hoping they keep up with this innovative streak!

CritiqueCorner: It’s certainly a promising new beginning. The balance between nostalgia for the old and embracing the new is challenging but looks like ITV1 is on the right track. Excited to see where they take it!

TechSavvyViewer: Final thoughts: a fitting tribute to the journey so far and a compelling introduction to the next chapter. Here’s to more memorable idents from ITV1 that continue to push creative boundaries!
Write a case study about the final ident before the rebrand, and also they mention the new look there before diving into the final ident,
# ITV1 Final Ident Before Rebrand: A Case Study

## Background
As ITV1 approached a major rebranding initiative, there was a need to create a final ident that would effectively transition from the historical look to the anticipated new visual identity. This case study explores the development and execution of the final ident, intended to celebrate the evolution of ITV1’s branding and seamlessly introduce the new look.

## Objectives
1. Celebrate Historical Themes: Acknowledge and honor the various themes ITV1 had utilized over the years, providing a sense of closure to the old identity.
2. Introduce New Look: Subtly incorporate elements of the new branding to familiarize audiences with the upcoming changes.
3. Maintain Viewer Engagement: Keep the audience engaged and excited about the transition with a memorable and impactful visual display.

## The Brief
The challenge was to merge nostalgia with innovation. The ident needed to reflect the essence of the previous idents (Halloween, Christmas, summer themes) while paving the way for the new branding. This required a delicate balance of acknowledging the past and embracing the future.

## Development Process
### Conceptualization
The team conceptualized an ident that started with the familiar, eerily similar to the Halloween theme, then transitioned into a more cheerful Christmas melody. This symbolized the journey from the old to the new, covering the spectrum of emotions associated with each seasonal theme.

### Design and Execution
- Audiovisual Elements: The ident began with darker tones and spooky music reminiscent of the Halloween themes, gradually blending into the brighter and jollier Christmas tunes, representing a journey through time and theme.
- Symbolic Imagery: Key elements from previous idents such as snow, blood, and beach balls were included. These burst forth from the TV sets in a celebratory explosion, symbolizing a final showcase before a dramatic clean-up sequence.
- Reveal of the New Look: Post-celebration, a dramatic flash transformed the scene, cleaning up the chaos and revealing the new branding on the cluster of TVs. This moment was accentuated with a reversed sound effect, symbolizing a rewind and refresh of the brand.

## Implementation
The final ident was launched during prime viewing hours to maximize impact and reach. Accompanied by social media teasheets and behind-the-scenes content, the campaign engaged viewers and built anticipation for the new branding.

## Results
- Viewer Engagement: High levels of viewer engagement were noted, with audiences expressing appreciation for the homage to previous idents and excitement for the new branding.
- Smooth Transition: The ident facilitated a smooth transition by blending nostalgia with forward-looking design, easing viewers into the change.
- Brand Perception: The innovative approach reinforced ITV1’s reputation as a creative and adaptable broadcaster, ready to embrace the future while respecting its past.

## Conclusion
The final ident before the ITV1 rebrand successfully bridged the old and new, providing a fitting tribute to the history of the channel’s visual identity and seamlessly introducing the forthcoming look. This strategic approach not only honored past designs but also set the stage for the new era of ITV1’s branding, marked by continuity, innovation, and viewer-centric storytelling. Through this careful orchestration of nostalgia and novelty, ITV1 ensured that the rebrand would be received with enthusiasm and a deepened viewer connection.
Write the announcement over the ident saying “While we can’t show you till after Toonattik at 9:25am, all we can say is, it’s going to be a hoot, We hand over to Nightscreen now so from everyone at ITV1, thank you for watching, Goodbye”
“Thank you for staying with us this evening. While we can’t reveal our brand new ident until after Toonattik at 9:25 AM, all we can say is, it’s going to be a hoot! Up next, we hand over to Nightscreen. So from everyone here at ITV1, thank you for watching and goodbye!”
Write a convo at 6am asking if they revealed the new owl look, used the TV sets or just used CITV branding coming out of Nightscreen
EarlyBirdWatcher: Hey everyone, did anyone catch if ITV1 revealed the new owl look right after Nightscreen around 6 AM? Or did they just roll with the CITV branding?

MorningTVFan: I was up and tuned in at that time. They didn’t unveil any owl-themed ident. It was mostly the standard CITV branding transition out of Nightscreen, nothing out of the ordinary.

OwlEnthusiast: That’s somewhat disappointing. I was really excited about the whole owl family concept. I hope they reveal it soon, maybe after Toonattik as they mentioned?

NightOwlCatcher: Yes, they mentioned postponing any new reveals until after 9:25 AM. Seems like they’re saving it for when more viewers are likely tuning in.

DawnPatrolViewer: I guess it makes sense to launch the new look when there’s a bigger audience. But the suspense is killing me! I was really looking forward to seeing how they’d integrate the owls with the TV sets or if they’d go for something completely different.

EarlyBirdWatcher: Did CITV show any hints or teasers at least, or was it just the generic branding?

MorningTVFan: Just the usual branding, nothing that hinted at the owl or the new ident. Probably keeping it under wraps to make the reveal more impactful later.

OwlEnthusiast: It’s a clever strategy, honestly. Builds anticipation throughout the morning, and I bet a lot more people will be watching just to catch the first glimpse.

NightOwlCatcher: True, it’s good marketing. Keeps everyone talking and guessing. I’ll make sure to tune in after Toonattik. Hopefully, it lives up to the hype!

DawnPatrolViewer: Definitely will be watching! Fingers crossed that it’s both creative and charming enough to kick off the day with a smile. See you all at the big reveal then!
Write a convo asking what shape the sets were stacked into on that final ident (the one where everything from the holiday idents were used, even the blood)
TVTriviaBuff: Hey everyone! Did anyone catch the exact shape the TV sets were stacked into on that final ITV1 ident where they used elements from all the holiday idents, including the blood?

VisualsVoyeur: Yeah, I saw it! The TVs were arranged to form a giant heart shape. It was a clever way to encapsulate all the themes – kind of like showing love for all the past designs.

SetStacker101: It certainly was a heart! Thought it was a perfectly symbolic choice given the ‘farewell’ vibe of the old themes, and transitioning to the new with a ‘heartfelt’ goodbye.

IconicImageryFan: I initially thought it was a circle until the angle changed and it clearly shaped into a heart. It was a beautifully visual wrap-up to their thematic journey.

TechieWatcher: That design choice was brilliant. Heart for a ‘heartfelt’ transition, and then all the elements like snow, beach balls, and even the blood made a dramatic comeback. Super memorable!

TVTriviaBuff: Absolutely, thanks for confirming! It all happened so fast with the elements pouring out that I missed the heart shape on my first watch. Really ties together the whole narrative of change and continuity ITV1 was going for.

VisualsVoyeur: Not to mention the impact it had when everything cleared and shifted to the new look. The heart shape made that transition even more poignant.

SetStacker101: For sure, it was like the heart got ‘filled’ with all the past memories and then morphed into something new. Such a powerful visual metaphor, especially for long-time viewers.

IconicImageryFan: I’m really curious to see how they will incorporate innovative designs moving forward. If this ident was any indication, the new themes are going to be visually exciting.

TechieWatcher: Definitely, it’s like the end of an era and the beginning of a new one, all encapsulated in that final ident. Can’t wait to see what ITV1 has in store for us next!
Write a YouTube upload of the ident, with the description talking about this ident, and noting the significance of the tree the sets showed at the end, and talk about the new look launched at 9:25am, and its really cute
Title: ITV1 Final Ident Before Major Rebrand - A Heartfelt Farewell

Description:
Dive into the visually stunning and emotionally charged final ident of ITV1 before the anticipated launch of the brand new look. In this memorable ident, we see a creative and nostalgic culmination of various thematic elements - from ghostly apparitions to festive joy, all bursting forth from an intricately arranged cluster of old TV sets.

As the ident unfolds, TVs are stacked in the shape of a heart, symbolizing both the end of an era and a heartfelt tribute to the different themes ITV1 has showcased over the years. The climax of this ident features a vivid display of memorable elements such as snow, beach balls, and even a dramatic splash of ‘blood’ - each representing past holiday and thematic idents.

The final scene is a striking reveal where everything clears to showcase the TV sets formed into a tree - a traditional symbol of growth and new beginnings. This visual metaphor beautifully sets the stage for the future, underscoring the transition from the old to the new.

Mark your calendars for 9:25 AM when ITV1 introduces its new look - an adorable and innovative theme that promises to captivate and charm viewers. Referred to affectionately as ‘a cute new look,’ this significant rebrand reflects ITV1’s commitment to fresh, engaging content as it moves forward.

Experience this unique transformation and be part of ITV1’s exciting journey into a new era of television creativity. Do not forget to like, comment, and share your thoughts on this transition. Subscribe for more updates and continue to enjoy the wonderful world of ITV1!

#ITV1 #Rebrand #TelevisionIdent #VisualStory #NewBeginnings

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This YouTube upload not only serves as a platform to showcase the final ident visually but also provides viewers with a detailed description that highlights the thematic choices and the significance of the symbols used in the ident, such as the heart and the tree. Additionally, it builds anticipation for the new look set to be unveiled shortly after, creating engagement and discussion among the channel’s subscribers and viewers.
Write a forum convo at the launch of the new look, first ident is the mother feeding the baby, A user says its 1 minute into the new look and it’s already heartwarming, A user asks if it’s the same agency behind the “television” lot, And he also asks what time the “heart” ident was shown at last night
OwlVisionEnthusiast: Just one minute into ITV1’s new look and it’s already heartwarming! The first ident with the mother owl feeding her baby is simply adorable. 😍

TVHistoryBuff: Absolutely, such a tender moment to kick off the new era. Really sets a loving, family-friendly tone right out of the gate. Does anyone know if it’s the same agency behind the previous “television” themed idents? They’ve certainly kept the creativity flowing.

IdentCurious: That’s a good question, TVHistoryBuff. It does feel like there might be a continuity in creative style. Also, does anyone remember what time the “heart” ident was shown last night? I caught a glimpse but forgot to check the time.

LogoLover: I believe the “heart” ident aired close to 11 PM last night. It was part of the final showcasing before they wrapped up the old themes. Definitely a memorable transition moment!

TechieTalker: I’m not entirely sure if it’s the same agency, but the quality and emotive power are consistently impressive. This new owl theme seems like it’s going to be a refreshed yet meaningful continuation of their innovative identity approaches.

OwlVisionEnthusiast: Thanks for the info, LogoLover! I’m really pleased to see ITV1 maintaining such a high standard of creativity and heartfelt content with this rebrand. It feels like they’ve made a seamless transition into the new look, resonating well with the audience.

TVHistoryBuff: Agreed, @OwlVisionEnthusiast. It’s a fresh beginning but stays true to the emotional connection ITV1 has always tried to establish with its viewers. Can’t wait to see what other idents they have lined up under this owl-themed saga!
Write a convo asking what the music style in the heart ident was, and is it true that the reversed sound after the announcer says goodbye is a reversed hoot, Also is it true Nightscreen was on for 7 HOURS last night?
AudioEnthusiast: Hey everyone, just curious about the music style in the “heart” ident. It felt uniquely composed. Any ideas what genre it might fit into? Also, has anyone noticed if the reversed sound after the announcer said goodbye was indeed a reversed hoot?

SoundSleuth: That’s a good observation! The music in the heart ident seemed to blend orchestral elements with a bit of contemporary electronic, creating a really poignant atmosphere. As for the reversed sound, I think you’re right—it did sound a lot like a reversed owl hoot, fitting perfectly with the new owl theme.

NightscreenWatcher: On another note, can anyone confirm if Nightscreen was really on for 7 hours last night? That seems unusually long compared to the usual durations.

VisualVibes: Yes, the heart ident music was quite atmospheric, great for pulling at the heartstrings. I believe the reversed sound was definitely a creative spin on the owl hoot, aligning with ITV1’s new branding direction. As for Nightscreen, yes, it was indeed on for 7 hours! Seems like they needed more time to gear up for the big reveal of the new look.

TechTuner: The music indeed had a modern-classical fusion vibe, which beautifully echoed the theme of transition and new beginnings. About the reversed sound, incorporating such elements really shows how much thought the creatives are putting into integrating the owl motif subtly. And yep, Nightscreen ran longer to probably maintain suspense and organize a smoother transition into the new branding morning schedule.

AudioEnthusiast: Thanks for the insights, everyone! Really fascinating how they’re weaving auditory cues like the reversed hoot into the broader narrative of the rebrand. And wow, 7 hours of Nightscreen is quite a stretch. Definitely emphasizes the scale of this transition for ITV1!
Write a convo with a live discussion of the final ident, music starts like Halloween, then Christmas, then the composition above, VCR has a owl sticker on it as we zoom past it, 2 remotes are gone, likely having been picked up, Also a user has the announcers final message
TVThemeFan: Just caught the final ident live, and it’s a masterpiece! Starts with the chilling Halloween tones, then smoothly transitions into the joyous Christmas melodies, and finally settles into that compelling orchestral-electronic mix we’ve been discussing. Did anyone else spot the little owl sticker on the VCR as the camera zoomed past?

IdentSpotter: Totally saw that! The owl sticker is a nice touch, tying back to the new branding theme. Also noticed that two of the remotes were missing from the usual spot—seems like someone grabbed them, probably to tune into this big transition!

ClassicRemoteLover: Yes, those little details like the missing remotes add such a real-life touch to the ident. It feels like we’re literally moving from one era into another with someone switching on the new era. Clever symbolism there!

MusicMixer: I’m loving how they’re blending these different musical themes to narrate the channel’s evolution. It’s like a mini symphony of ITV1’s history transitioning into its future. Anyone catch the announcer’s final message? That would add another layer to this.

AnnouncerNoteTaker: I’ve got you on that! The announcer said, “As we switch off from the past, tune in to a new vision, with sights and sounds that will continue to delight and inspire. From all of us here at ITV1, thank you for being a part of our story. Stay tuned — the adventure continues!” It was quite moving.

TVThemeFan: That message is perfect for the occasion—very heartfelt. Between the visual symbols and the auditory cues, they’ve really sent off the old and welcomed the new with grace.

IdentSpotter: Absolutely, and the build-up with music from previous themes really pulls at the nostalgia strings before thrusting us forward into excitement for the new branding. ITV1 has done a brilliant job at making this transition feel both an end and a beginning.

ClassicRemoteLover: It’s fantastic how everything is stitched together—visual callbacks, narrative sound bites, and that final announcer message—it’s all a tapestry of change. Can’t wait to see what the future holds for ITV1!

MusicMixer: Here’s to hoping they keep the creativity flowing! If the craftsmanship of this final ident is anything to go by, we’re in for some truly innovative TV watching experiences. Cheers to the new adventures with ITV1!
Write a user describing the goodbye ident, begins as usual by zooming out of a socket then the subtle differences as we zoom past the VCR and remotes,