write a resume summary, which is more sales development focus for a candidate with the below working experiences 
Business Director
- Aggregator software solutions tech for Air, Bed Banks, Insurance, Cruise and Destination Activity, serving airlines and travel agencies in Asia Pacific
- Drive sales and partnership with travel agencies and corporate, supported and organized by our destination travel products booking platform
- Drive additional business opportunities from clients to adopt IT/ digital trends tools to collect data on top of the traditional research methodologies
- Utilize crawling data on competitors’ pricing, conduct internal bed banks portal pricing analysis to maximize sales and optimize the auto-pricing robot mechanism, including database management
- Conduct usability testing on the user experience of various programming solutions and assist development team to identify areas for more customer-centric improvement


Research Director
- Built strong relationships with local and multinational clients through identifying and addressing client’s business issues
- Proactive and senior level client engagement with a focus on growing revenue
- Highly involved in project design and planning, interviews and data analysis, report and workshop management
- Specialized in retail and channel market research using both online and offline (qualitative & quantitative research/ desktop search & BTB interviews) data collection methodologies for multiple data source analysis






Business Director, Caarol (Shanghai) F&B Management Co. Ltd.
- Business proposal development for space negotiation with different landlords, information including brand proposition, product characteristics, pricing and sales forecasts
- Utilized tasting and pricing research during the early stage of product development and pricing strategy before store opening
- Monitored expenses, managed inventory effectively, and implemented cost-saving measures to improve profitability


Director, ABC Ltd, Shanghai
- Fostered strong relationships at all levels and functions of the client organization, developed winning sales framework and maximized business opportunities
- Supervised the research team, ensuring that multiple research projects were conducted effectively, efficiently, and in line with client expectations
- Developed research proposals, managed project timelines and budgets, identified new business opportunities, mentoring and training junior researchers
- Provided consulting service to clients through market entry opportunities, competitive analysis, trade satisfaction, market segmentation, brand positioning, pricing, packaging, shopper behaviour, product launch/re-launch strategy development and sales forecast


Associate Director
- Developed strong pipeline with the assigned accounts, delivered revenue targets and sales growth
- Ensured proper work allocation and high standards of performance within the team
- Oversee and conducted multi-cities and multi-country research including preparation, approval and delivery of proposals, reports and presentations
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Assistant Key Account Manager
- Developed and implemented strategic and profitable business plan to achieve sales target through promotion planning and trade expenditure budgeting
- Maintained close business relationship with the Dairy Farm Group (7-11 & Wellcome) towards the committed sales target
- Ensured proper transfer of corporate campaign to the trade level, regular market information and sales forecast update to management and marketing team






Senior Research Manager
- Enrolled in both the customized research and retail service BUs
- Ensured collaboration contracts were properly applied according to company's guideline, terms and policies
- Research project management including research design, questionnaire development, data analysis, reporting and presentation
- Maintained strategic business relationships with clients, providing business recommendation through category and pricing management, market performance and competition review
- Leadership role in China to generate substantial revenue from retailer clients for customized research




Education
Hong Kong University of Science and Technology, Hong Kong
Diploma in Internet Technology Management

University of British Columbia, Vancouver, British Columbia, Canada
Bachelor of Science, major in Statistics