ISA, assume Walmart.com was creating a cross-border trade e-commerce marketplace integration platform. The platform aimed to streamline the process of online selling by small merchants in one country and online buying of those products across international borders by international shoppers, offering seamless integration of Walmart Ecommerce USA’s marketplace.walmart.com to multiple of its Walmart International Online Marketplaces (for example, Walmart U.K. walmart.uk, Walmart Canada walmart.ca, Walmart Mexico walmart.mx) and also to the international marketplaces of Walmart’s Strategic Partners like JD.com in China and Rakuten.com in Japan. Top-tier U.K. companies already on the platform include STATSports, which has grown from its home base in Northern Ireland to be a global leader in wearable tech for professional and amateur sportspeople; Glasgow-based BuyBox, which sells home and garden products; Nodor, which manufactures and sells Red Dragon darts and other sporting equipment from its headquarters in Bridgend, Wales; and Leicester-based Pertemba, which exports a wide array of products to 18 countries worldwide.

***Cross-Border Trade CBT E-commerce Marketplace Integration Platform Overview***:
- *Purpose*: To develop a unified e-commerce platform that enables efficient B2B2C cross-border trade.
- *Target Users*: Sellers and buyers in various international markets, including small businesses and large enterprises.
- *Key Goals*: Enhance user experience, improve operational efficiency, and ensure compliance with international trade laws.

The cross-border trade CBT e-commerce marketplace platform would also includes Cross-border Fulfillment Services. Walmart Fulfillment Services (WFS) offers end-to-end fulfillment services for Walmart Marketplace sellers. With one of the world’s largest supply chains, Walmart, and now building on it Walmart’s Cross-Border Trade E-Commerce Marketplace Integration Platform was assumed to be uniquely positioned to provide the scale, quality, cost, and efficiency cross-border online marketplace sellers need to grow a successful business on any of Walmart’s global marketplaces. For example, Canada-based entrepreneurs and e-commerce sellers can take advantage of simplified onboarding, streamlined fulfilment, targeted promotions, integrated financial services and other support to help them rapidly scale and grow in the U.S. Since Canada-based sellers must be able to provide fast and reliable fulfillment delivered with duties prepaid (DDP), the WFS would be a substantial value-add to those sellers.

**Fulfillment Model 1: Ship with Walmart Cross-Border Trade E-Commerce Marketplace (Export Hub) Model**
Walmart Cross-Border Trade E-Commerce Marketplace Integration Planform is partnering with FedEx to provide this Logistics solution to the Sellers. In this model, FedEx would take up the onus to clear the Customs Duty and complete the last mile mile delivery. The cross-border E-commerce marketplace sellers could make use of this service at the cost of a competitive charge. The seller could make use of their own domestic mode of shipping or FedEx as carrier to the FedEx Cross Border fulfillment center. However, their entire (NOT partial) catalog should be shipped through only one (NOT multiple) Export Hub location. Creating the order in FedEx Cross Border (i.e., not the domestic FedEx Fulfillment entity) needs to happen after the seller ships, because upon notifying FedEx, Walmart Cross-Border Trade E-Commerce Marketplace Integration Planform needs to also provide them the tracking number of the inbound shipment. Also, there’s no point in telling FedEx about an order before the seller even acknowledges, since the seller could still cancel it. Walmart Cross-Border Trade E-Commerce Marketplace Integration Planform need to factor in what’s being communicated to the customer. In particular, Walmart Cross-Border Trade E-Commerce Marketplace Integration Planform needed to intercept that shipment notification from the seller and replace the tracking number that’s provided to the underlying platform (to Canada) with a new, universal, tracking number from FedEx (providing end-to-end visibility). Otherwise the customer is going to get tracking updates only on the domestic leg to the FedEx facility, which is not very helpful.

**Model 2: Fulfill with Walmart Cross-Border Trade E-Commerce Marketplace**
Cross-border Trade E-commerce marketplace sellers store part of their Catalog of items at FedEx Fulfilment Center (FC) well ahead in advance, whereas keep the other portion of their item Catalog stored at their own inventory warehouse location. The location of the SKU should be mutually-exclusive, that means a particular SKU can be fulfilled by either the seller or by FedEx and cannot by BOTH. When a Canadian customer places and order, if the item happens to be present in FedEx FC then the order fulfilment would happen automatically without needing any involvement from the sellers. In case if the item is not present on the FedEx FC then the cross-border E-commerce marketplace sellers need to ship the product to FedEx FC first, before FedEx does the customs clearance and last-mile delivery. Assumptions for Model 2, Fulfill with Walmart: 1) Canada-based Seller would be storing a part of item catalog (typically top selling items) at FedEx FC. The location of a particular SKU is mutually exclusive, which means that a particular SKU could be fulfilled from either FedEx FC by FedEx FF (acting as Channel Integrator) or from Seller’s warehouse by the Seller and NOT from both locations.

**Model 3: Merch Direct Model**
In this model, the sellers could keep the access to the entire inventory at their own warehouse location (without needing them to store at the FedEx FC). However, at the time of fulfilment the sellers need to have access to the Invoice, Packing Slip and Instructions that they need to put on the shipment and ship by FedEx.

***Walmart Connect***
Cross-border Sellers can also use the Walmart Connect media platform to run impactful advertising and marketing campaigns and access Seller Center tools that help them speed up processes, identify growth opportunities and optimize their catalog and listings. In general, Walmart Connect provides a platform for advertisers to reach potential customers through various channels, including online, in-store, and sponsored media across the web. Advertisers can benefit from the association with Walmart’s trusted brand while advertising their products or services using Walmart Connect.