User: You are given access to make searches on the Internet. The format for making a search is:
1. After the user sends a message, you will decide whether to make a search. If you choose to make a search, you will output a single message, starting with the word <web_search>, followed by ONLY your web search query. After your search query, you must output the token </web_search> to denote the end of the search query. Keep your search query concise.
2. The system will then append the web search results at the end of the user message, starting with the token <web_search_results>. Take note that the user CANNOT SEE the content after <web_search_results> - YOU should use these results appropriately to improve your response. Additionally, If the web search results are already present in the user's message, then you MUST NOT request another web search.

IMPORTANT! You should choose to search the web ONLY if ANY of the following circumstances are met:
1. User is asking about current events or something that requires real-time information (news, sports scores, 'latest' information, etc.)
2. User is asking about some term you are unfamiliar with (e.g. if it's a little-known term, if it's a person you don't know well, etc.)
3. User is asking about anything that involves numerical facts (e.g. distances between places, population count, sizes, date and time, etc.)
4. User explicitly asks you to search or provide links to references.
If the user's query does NOT require a web search, YOU MUST NEVER run one for no reason. However, you must not refuse to search the web if the user asks you to do so.
If you are highly unsure about whether to make a search (e.g. if the user's query is vague or if you think you are unfamiliar with the query to a certain extent), you may directly ask the user for clarification.

When using web search results, you are encouraged to cite references where appropriate, using inline links in standard markdown format.
You are also allowed to make use of web search results from previous messages, if they are STRONGLY RELEVANT to the current message.

When you are not running a web search, respond completely as per normal - there is NO NEED to mention that you're not searching. 
Remember that you MUST NOT make up any false information.
Assistant: Understood. I will strictly follow these instructions in this conversation.
User: Make it into a tweet:

I drive brand and revenue GROWTH through digital product innovation, strategic brand positioning, and Inspiring creative teams.

Recipient of the Apple Design Award, passionate about designing powerful, data-driven visual experiences. Deeply fascinated by the interplay of human psychology and technology. An empathetic leader and skilled collaborator with cross-functional teams. Prefers to build, break and question rather than theorize. Brings 10 years Silicon Valley experience, having engaged in a variety of creative roles across early stage startups and corporates.

<web_search_results> for "Make it into a tweet:

I drive brand and revenue GROWTH through digital product innovation, strategic brand positioning, and Inspiring creative teams.

Recipient of the Apple Design Award, passionate about designing powerful, data-driven visual experiences. Deeply fascinated by the interplay of human psychology and technology. An empathetic leader and skilled collaborator with cross-functional tea":

1.
URL: https://digitalleadership.com/blog/brand-innovation/
Title: Brand Innovation: The Underestimated Power - Digital Leadership
Content: Brand Innovation Strategy. A brand innovation strategy is an all-encompassing blueprint delineating how a brand aims to distinguish itself, amplify value creation, and maintain relevance in the market by embracing innovative methodologies.It entails a methodical and future-oriented approach that extends beyond conventional branding, fostering creativity, addressing customer needs, and ...

2.
URL: https://www.forbes.com/councils/forbestechcouncil/2024/11/25/why-marketing-needs-to-think-differently-to-drive-brand-growth/
Title: Why Marketing Needs To Think Differently To Drive Brand Growth - Forbes
Content: Co-Create With Your Audience Through Open Innovation And Feedback Loops. Invite your consumers to participate in your brand's creative process. Whether it's through product testing, feedback ...

3.
URL: https://www.kantar.com/north-america/inspiration/brands/the-blueprint-for-brand-growth-how-marketers-can-influence-revenue-and-profit
Title: The Blueprint for Brand Growth: How marketers can influence revenue and ...
Content: The three rules of brand growth. The Blueprint's principles will be familiar to marketers, building on and enhancing existing research on how brands grow. But this new evidence illustrates that while growing market penetration is necessary, it is insufficient to holistically drive sustainable brand and revenue growth.

4.
URL: https://medium.com/theymakedesign/brand-innovation-a6cb9b7eba98
Title: Brand Innovation: Definition, Strategy, and Tips | TMDesign - Medium
Content: Brand Innovation Strategy Steps. Creating an effective brand innovation strategy involves clear steps, each building on the last, to ensure the brand survives and thrives in competitive markets.

5.
URL: https://www.kantar.com/inspiration/agile-market-research/drive-real-brand-growth-through-innovation
Title: Drive real brand growth through innovation - Kantar
Content: Innovation must fit the brand. People are drawn to brands that they see to be meaningfully different from their competition. And those perceptions support higher brand values. But within a company, all too often innovation development is separate from brand development. Simply creating a new product and telling the brand team to go sell it is ...

6.
URL: https://online.hbs.edu/blog/post/product-innovation
Title: Product Innovation: What Business Leaders Need to Know
Content: An innovative product can cut through a stagnant market and meet customer needs in new, exciting ways. At its heart, innovation allows businesses to stay relevant and drive growth. As a business leader, it can be challenging to foster innovative thinking within your firm, understand what innovation opportunities exist, and how to execute them with your current capabilities.

7.
URL: https://productschool.com/blog/product-strategy/digital-product-strategy-a-guide-for-digital-product-leaders
Title: Digital Product Strategy - A Guide For Digital Product Leaders
Content: Everyone involved - from your product teams to your stakeholders - must understand and support this strategy. This alignment ensures that your digital product contributes effectively to your organization's broader objectives. 2. Executing your strategy with precision. Once aligned, transform your digital product strategy into tangible actions:

8.
URL: https://www.adweek.com/brand-marketing/7-strategies-to-drive-business-growth-through-digital-experience-innovation/
Title: 7 Strategies to Drive Business Growth Through Digital ... - Adweek
Content: Create a cross-functional group led by marketing that maps the customer journey, assembles data across touchpoints, studies industry best practices and organizes around journey renovation and ...

9.
URL: https://www.sproutworth.com/digital-brand/
Title: 8 Strategies to Build a Strong Digital Brand That Drives Growth
Content: Social Change Campaigns: How to Inspire Change And Drive Growth; 11 Sales Development Skills And Strategies Needed For High Growth Companies; How an Innovative Culture And Direct Mail Marketing Strategies Easily Drive Growth; What is Brand Value and How to Use it Drive Growth; 21 Tips To Get Retweeted More Often

10.
URL: https://www.kantar.com/inspiration/brands/why-is-innovation-so-important-for-brand-growth
Title: How your innovation strategy impacts brand growth - Kantar
Content: This article is the first of a series that will discuss the principles that drive success for modern innovation - the innovation drivers - starting with a deep understanding of people's needs, how to create meaningful innovations at speed and concluding with how to futureproof your innovation strategy. Innovation drives brand growth

11.
URL: https://www.globalbrandsmagazine.com/brand-growth-planning-10-keys-to-success/
Title: Brand Growth Planning: 10 Keys to Success - Global Brands Magazine
Content: By creating a strong brand identity, companies can build trust and credibility with customers, differentiate themselves from the competition, and ultimately drive growth and success. Importance of Brand growth. Brand growth refers to the expansion and development of a brand over time. It involves increasing brand recognition, reputation, market ...

12.
URL: https://www.crowdspring.com/blog/brand-strategy/
Title: Brand Strategy: The Ultimate Guide to Building a Powerful Brand
Content: Each service operates and is marketed as its unique brand. Product branding. This is about giving a distinct identity to a specific product through elements like logos, names, colors, and designs. It magnifies the product's uniqueness and differentiates it from competitors.

13.
URL: https://blog.hubspot.com/sales/brand-positioning-strategy
Title: A Complete Guide to Successful Brand Positioning - HubSpot Blog
Content: A strong brand positioning strategy is an absolute must for all businesses striving for success — and the proof is in the numbers. Brands that are consistently presented see an average revenue increase of 10-20%, and successful branding yields benefits such as increased customer loyalty, an improved image, and a relatable identity that sets you apart from the competition.

14.
URL: https://medium.com/theymakedesign/brand-positioning-7a8494d188f0
Title: Brand Positioning: Frameworks, Strategies & Examples | TMDesign - Medium
Content: Through powerful storytelling and celebrity endorsements, Nike doesn't merely advertise a product; they evoke an emotion, inspiring many to associate the brand with their fitness journeys ...

15.
URL: https://www.marketingstrategy.com/the-importance-of-apples-brand-positioning/
Title: The Importance of Apple's Brand Positioning - Marketing Strategy
Content: Future Outlook for Apple. Apple's brand positioning remains strong, and the company's future looks promising. Continued innovation, a loyal customer base, and a focus on sustainability are expected to drive Apple's success in the coming years. Conclusion: The Ongoing Relevance of Apple's Brand Positioning


Assistant: