Marking Criteria Promoting and Selling Assessment 
Name ____________________________           Class___________________                                        Teacher_________________________


Identifies a target market but incorrectly outlines its features and suitability for the product or business



Makes general comments in writing about marketing mix without reference to the target market or product/business
Provides a written report that clearly identifies a target market and outlines at least 2 features of it and may or may not explain why the features are suitable for the business or product

Accurately outlines in writing an appropriate marketing mix for at least 2 of  product, place, promotion, price but may or may not reference the target market and product
Provides a written report that clearly identifies a target market and outlines at least 3 features of it and explains why the features are suitable for the business or product

Accurately outlines in writing an appropriate marketing mix for at  least  3 of product, place, promotion, price with some reference to the target market and product
Provides a written report that clearly identifies a target market and outlines at least 4 features of it and explains why the features are suitable for the business or product

Comprehensively outlines in writing an appropriate marketing mix including product, place, promotion, price with reference to the target market and product
5.4 Analyses key factors affecting commercial decisions
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/10
No reference to commercial terminology and concepts
Limited  reference  to  commercial concepts and terminology
Refers to and applies commercial concepts and terminology appropriately
Consistently refers to and applies commercial concepts and terminology appropriately


5.1 Applies business concepts and terminology in a variety of contexts


____ x 0 =    0
____ x 0.5 =    ____
____ x 1 =    ____
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/2
🗆 Does not reference any sources

 
🗆 Correctly references 1-2 secondary sources


🗆 Correctly references 3 secondary sources 
🗆 Correctly references 4 secondary sources
5.7 
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____ x 1 =    ____
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/3
No element of oral presentation are achieved 

No use of visual aids
1-2 elements of oral presentation are achieved from the following
Clear and confident speech
Appropriate eye contact
Appropriate volume
10-20% speech not read
1.5 to 1 minute in length

Some use of visual aids such as PowerPoint, posters, videos
3-4 elements of oral presentation are achieved from the following
Clear and confident speech
Appropriate eye contact
Appropriate volume
20-30% speech not read
1- 1.5 minutes in length

Good use of visual aids such as PowerPoint, posters videos
All elements of oral presentation are achieved including
Clear and confident speech
Appropriate eye contact
Appropriate volume
50% speech not read
At least 3minute in length

Excellent use of visual aids such as PowerPoint, posters videos


5.8 Explains commercial information using a variety of forms
____ x 0 =    0
____ x 2 =    ____
____ x 4=    ____
____ x  5    ____


/ 10
TOTAL MARK
/ 25


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