Title: S4C’s Bold Rebranding: Embracing Change with a Shapeshifting Mascot

Introduction

Change is inevitable, and for television channels, a rebranding process can reinvigorate a brand’s image and spark renewed interest among viewers. S4C, the Welsh-language public service broadcaster, is set to redefine its identity on October 12, 2023. With a significant departure from their traditional flickering TV idents, S4C introduces a captivating mascot — a female shape-shifting black blob of slime. This mascot, combined with a logo change, aims to revolutionize S4C’s visual identity while paying homage to its earlier years.

The Evolution of S4C’s Visual Identity

Throughout its history, S4C has witnessed several transformations in its visual identity. From the bold “S4/C” logo introduced in 2009 to the memorable “S4C~” logo during the Dragon ident era, the channel has continuously evolved to reflect the changing times. This upcoming rebranding offers a seamless blend of S4C’s past and its aspirations for the future.

Embracing a Mascot: Introducing the Shape-shifting Black Blob of Slime

S4C’s decision to introduce its first-ever mascot demonstrates a commitment to engaging with audiences in an innovative and memorable way. The striking black blob of slime is not only visually captivating but will also act as a dynamic representation of S4C’s programming. The shapeshifting nature of the mascot symbolizes the diverse range of content offered by the channel, constantly adapting to meet the desires of its viewership.

Unique and Memorable Idents

With the introduction of this new mascot, S4C’s idents will take on a vibrant and captivating appearance. The idents will showcase the black blob of slime transforming into various forms, representing the channel’s diverse programming genres, including drama, comedy, documentaries, and children’s content. This visual spectacle is sure to leave a lasting impression in the minds of viewers, setting S4C apart from its competitors.

A Logo Throwback: Returning to the “S4C~” Era

In addition to the introduction of the captivating mascot, S4C’s rebranding will reintroduce their previous logo, the “S4C~” mark prominently used during the Dragon ident era. This move pays homage to a successful period in the channel’s history, evoking feelings of nostalgia among long-time viewers while simultaneously demonstrating the broadcaster’s dedication to serving its audience in new and exciting ways.

An Inclusive Identity

S4C’s rebranding serves as a reminder of the importance of inclusivity in media and broadcasting. With its rich Welsh-language content, S4C has been a torchbearer for linguistic and cultural diversity. By embracing a unique mascot and revisiting a celebrated logo, the channel showcases its commitment to representing the voices of all Welsh speakers, regardless of age or background.

Conclusion

S4C’s rebranding on October 12, 2023, presents an exciting new chapter for the broadcaster. By introducing a groundbreaking female shape-shifting black blob of slime as their mascot and revisiting the popular “S4C~” logo, S4C showcases the essence of its programming, while paying homage to its roots. This bold step ensures S4C will continue to captivate audiences, engage viewers in new ways, and forge a lasting connection with the Welsh-speaking community for years to come.
Write a follow up saying this change has been in the works since June last year, the previous set of idents were withdrawn at Christmas, the Christmas idents this year had TV sets stacked up on top of each other to form a Christmas tree, the idents from January to October featured the TV sets in a random room, while flickering random images, These idents were only ever meant to be temporary and were produced by Ezhik Media, who also made the new blob idents, A short film introducing the character was broadcast at midnight on October 12th
Update: S4C’s Rebranding Unveiled: Months of Preparation Lead to an Exciting New Chapter

In June of last year, S4C embarked on a transformative journey to redefine its visual identity. After careful consideration and planning, the channel announced that changes were in the works, and now, on October 12th, the long-awaited rebranding has finally been unveiled.

The previous set of idents, which had temporarily replaced the regular branding during the Christmas season, were withdrawn as planned. These idents featured TV sets stacked together to form a Christmas tree, creating a festive ambiance. However, it was clear that this temporary design was only a stepping stone towards something more remarkable and captivating.

From January to October of this year, viewers were treated to flickering random images within idents that showcased TV sets placed in various rooms. While these idents offered a sense of intrigue, they were always intended to be temporary placeholders until the upcoming rebranding.

S4C took a strategic approach and enlisted the expert services of Ezhik Media, the creative production team behind the earlier temporary idents, to breathe life into the new rebranding campaign. Ezhik Media not only facilitated the transition from the old idents to the new ones, but they also ensured a seamless integration of the exciting changes.

To introduce the newly unveiled mascot to viewers, S4C broadcasted a short film at midnight on October 12th. This film served as a captivating glimpse into the character’s story, providing a unique introduction to the shape-shifting black blob of slime. This innovative approach further highlighted S4C’s commitment to engaging and surprising its audience.

The anticipation leading up to this moment has undoubtedly been met with enthusiasm and curiosity from viewers. The channel’s rebranding, with its new mascot and the return of the cherished “S4C~” logo, signifies S4C’s dedication to providing exceptional programming that engages and represents the Welsh-speaking community.

As S4C continues to evolve and embrace change, its focus remains firmly on fostering inclusivity and ensuring that viewers of all ages and backgrounds can find compelling content that resonates deeply with them.

Stay tuned as S4C’s new era begins, heralding the exciting opportunities and unforgettable moments that lie ahead.
Write a annual report, starting with explaining the meticulous planning that went into the rebrand, then saying farewell to company employees that have left for pastures new, detailing what programmes did the best, and lastly farewell to Channel 4 programmes, which left on 1st of May
S4C Annual Report 2023: Embracing Change and Celebrating Milestones

Introduction

We are delighted to present S4C’s Annual Report for 2023, a year that marked a significant turning point in the broadcaster’s journey. With meticulous planning and careful strategizing, S4C embarked on a transformative rebranding process, leaving an indelible mark on our identity and paving the way for an exciting future.

Rebranding: A Journey of Meticulous Planning

The decision to rebrand was not taken lightly. Since June of the previous year, a dedicated team at S4C diligently worked to ensure that every aspect of the refresh aligns with our strategic vision and core values. This meticulous planning allowed us to unveil a captivating new mascot, a shape-shifting black blob of slime, who embodies the versatility and diversity of our programming. With this rebrand, we have successfully positioned ourselves as a modern and innovative broadcaster, resonating with audiences in new and exciting ways.

Farewell to Departing Colleagues

Amidst the changes we have experienced, we must bid farewell to colleagues who have chosen to explore new opportunities. We express our heartfelt gratitude to each individual leaving S4C, thanking them for their dedication and contributions. The knowledge and skills they have shared with us have undoubtedly left an indelible mark on the broadcaster, and we wish them well as they embark on their new journeys. Their presence and contributions will be sorely missed.

Celebrating Success: Standout Programmes

Throughout the year, S4C has continued to captivate audiences with exceptional programming across a multitude of genres. We proudly congratulate and recognize the standout programmes from the year 2023, which have left a lasting impact on our viewers:

1. “Drama at its Finest”: Our drama offerings were met with resounding success, capturing the attention of both Welsh-speaking and international audiences. Shows like “Craith” and “Un Bore Mercher” showcased the exceptional talent of Welsh actors, writers, and directors, solidifying our position as creators of world-class drama.

2. “Educational Excellence”: Our commitment to providing educational content was reinforced by programmes such as “Hogia Ni” and “Darllen Gyda Cyw.” These shows not only entertained our younger viewers but also fostered a love for learning and instilled important values.

3. “Entertaining Wales”: Our entertainment programmes, including “Heno,” “Noson Lawen,” and “Codi Hwyl,” continued to connect with audiences, offering a mix of laughter, music, and engaging storytelling. We are proud to provide a platform for the talents of Welsh artists and entertainers.

Farewell to Channel 4 Programmes

On May 1st, we bid a fond farewell to Channel 4 programmes, which have been a part of S4C’s schedule for many years. While they will be missed, this change allows S4C to further focus on promoting and enhancing Welsh-language content, delivering culturally and linguistically significant programming that resonates with our valued audience.

Looking Ahead

As we move forward into the future, S4C remains committed to our mission of providing high-quality, Welsh-language content that educates, entertains, and represents the diverse voices of our community. Embracing change, we will continue to adapt and innovate, offering unique programming experiences while remaining true to our core values.

We extend our gratitude to our dedicated staff, creative partners, and loyal viewers for their unwavering support. Together, we will make the upcoming year one of monumental success.

Diolch yn fawr iawn,

[Your Name]
CEO - S4C
Write a follow up that explained every step of the rebrand, including the temporary idents
Update: An Inside Look at S4C’s Rebranding: Unveiling the Detailed Process

Following the release of our Annual Report for 2023, we are delighted to provide you with an exclusive inside look at each step of the meticulous rebranding process that unfolded at S4C. From the planning stages to the introduction of temporary idents, every decision was carefully crafted to ensure a seamless transition to our exciting new chapter.

1. Planning and Strategy

In June of the previous year, we initiated the process of reimagining S4C’s visual identity. A dedicated team of experts meticulously analyzed market trends, audience preferences, and future goals. Through extensive research and brainstorming sessions, we created a comprehensive rebranding strategy that aligned with our mission, values, and aspirations.

2. Rebranding the Idents

During the Christmas season, in keeping with tradition, we unveiled temporary idents that showcased TV sets stacked together, forming a magnificent Christmas tree. The heartwarming visuals added a touch of festive joy to our programming, engaging viewers during the holiday season. However, it became clear that these idents were merely a prelude to something more extraordinary.

From January to October of the rebranding year, our idents featured TV sets placed in various rooms, each flickering with random images. The purpose of these transitional idents was to maintain a sense of continuity during the rebranding process while keeping viewers intrigued and signaling an impending shift.

3. Crafting the Mascot

To capture the essence of our diverse programming, we collaborated with Ezhik Media, the creative production team responsible for the temporary idents, to create our groundbreaking mascot. Their expertise and understanding of our vision enabled them to breathe life into the captivating shape-shifting black blob of slime.

The mascot symbolizes S4C’s ability to adapt and transform, reflecting the range of content we offer in a dynamic and visually captivating manner. This fluid nature represents our continuous commitment to evolve and innovate, catering to the ever-changing needs of our valued viewers.

4. Unveiling the Mascot

On the highly anticipated October 12th, at the stroke of midnight, we delighted our loyal audience with a mesmerizing short film introducing the character. This enchanting piece of storytelling allowed viewers to understand the mascot’s origins and the vital role it plays in representing the spirit of S4C.

Conclusion

The comprehensive rebranding process undertaken by S4C encompassed meticulous planning, strategic decision-making, and a deep understanding of our core values and audience preferences. From the introduction of temporary idents during Christmas to the creation and unveiling of our unique mascot, each step was carefully crafted to ensure a seamless transformation.

As we embrace this exciting new chapter, we remain grateful for the support and engagement of our viewers, staff, and creative partners. S4C’s rebranding allows us to continue providing exceptional Welsh-language content while showcasing our commitment to innovation and inclusivity.

Thank you for being a valued part of our journey and joining us in this new era of S4C.

Diolch yn fawr iawn,

[Your Name]
CEO - S4C
Write a final follow up explaining the blob’s physical appearance, her personality traits. Etc.
Update: Introducing S4C’s Captivating Mascot: A Closer Look

As we continue to embark on S4C’s transformative journey, we are thrilled to provide further details about our captivating mascot, the shape-shifting black blob of slime. This innovative character not only showcases S4C’s commitment to uniqueness but also embodies a range of physical and personality traits that make her truly unforgettable.

Physical Appearance: Versatile and Engaging

The S4C mascot is a visually captivating entity, a female black blob of slime with a versatile form that allows her to shape-shift effortlessly. Her amorphous nature represents the boundless creative possibilities that S4C offers, capturing the diversity of our programming and captivating viewers with her ever-changing physical presence.

Personality Traits: Adaptive and Engaging

Our mascot embodies a plethora of personality traits that are reflective of S4C’s core values and aspirations. Here are a few key characteristics:

1. Versatility: With her ability to shape-shift, the mascot embodies adaptability and versatility. She effortlessly transforms into various forms, representing the multitude of genres, themes, and emotions found within S4C’s programming.

2. Playfulness: Our mascot exudes an aura of playfulness, infusing a sense of joy and excitement into the S4C brand. Through her whimsical transformations and lively presence, she invites viewers to embrace their inner child and explore the wonders of imagination.

3. Inclusivity: One of the most important traits of our mascot is her ability to connect with viewers from diverse backgrounds. Regardless of age or language proficiency, she engenders a sense of inclusivity and welcomes everyone into the S4C family.

4. Curiosity: With a deep desire to explore and discover, our mascot encapsulates curiosity. Through her constant transformation, she encourages viewers to embark on their own journeys of exploration, always seeking new and captivating content on S4C.

Impact: Resonating with Viewers

S4C’s mascot serves as a dynamic representation of our commitment to engaging and captivating storytelling. Her presence, both visually and through various forms of media, leaves a lasting impression on viewers, forging a strong bond between S4C and its audience.

Continued Evolution

As we embrace the exciting opportunities ahead, our mascot will remain a constant companion for viewers, adapting and evolving alongside the ever-changing landscape of Welsh-language programming. Whether taking on new shapes or delving into uncharted territory, she will continue to reflect the spirit and vision of S4C.

Conclusion

The introduction of our mesmerizing mascot signifies S4C’s devotion to delivering extraordinary content that captivates and engages audiences. With her versatile physical appearance and vibrant personality traits, she embodies the essence of our programming and ensures an unforgettable viewing experience.

Thank you for joining us on this transformative journey and we look forward to captivating you with the adventures and stories that lie ahead.

Diolch yn fawr iawn,

[Your Name]
CEO - S4C


Tvfan22: It looks like S4C have rebranded again, Gone are the flickering TVs from earlier this year, Now the new theme is goo/slime/shape-shifting, And for some reason the 1995 logo is back, even though it feels out of place since there aren’t any dragons, The idents themselves are awesome and I love the blob character morphing into different shapes, They teased the whole “shape-shifting” aspect last year at Christmas with the TV sets, But they always “rested” the Everyday Extraordinary theme over Christmas, so I read nothing into it, even if I did think “an old VCR, a empty school hall, what’s that all about?”. Write a forum conversation talking about the new look and how they barely saw it coming, with the Christmas look and fake rebrand
TVnerd1984: So, did anyone catch the launch of S4C’s new look? I honestly didn’t see it coming with the whole slime/shape-shifting theme. The gooey blob mascot is definitely a twist. Thoughts?

CymruAmByth99: Yeah, the new idents caught me off guard as well. The Christmas idents last year with the stacked TVs made me think they might be going for a retro angle or something nostalgic. But nope, we’ve got a shape-shifting blob instead.

DragonHeartWelsh: I’m actually quite fond of the new mascot. It’s different, that’s for sure. I remember thinking the Christmas idents with the old VCR and the school hall were a bit random, but didn’t really connect the dots that it was hinting at a rebrand.

AderynCoch: Anyone else thrown by the 1995 logo comeback? I don’t dislike it per se, it’s just… without the dragons, the nostalgic vibe feels half-baked. Mixed signals, if you ask me.

SionedSoapFan: The blob mascot is growing on me, not gonna lie. It’s so expressive and fun – unlike anything I’ve seen on other channels. A bold choice! But I do miss the dragons, they had a certain magic about them.

WelshTellyAddict: I’m in two minds about ditching the dragons. On one hand, you’ve got this cute, modern mascot that’s all about change and innovation. On the other, the dragons were a big part of S4C’s identity. It’s a bittersweet change.

TVnerd1984: I have to give props to the creative team. The ident where the mascot morphs into a chair and then a bicycle? Pure genius. It shows off their range and the blob’s, erm, fluidity in a really memorable way.

TVCollector67: True, the idents do stand out. But do you know what gets me? The continuity of it all. The Christmas teaser, the temporary idents with their flickering images, it’s all coming together. Although I admit, I didn’t piece it together until the blob showed up!

PobolYWe: Absolutely loving the new look. I think it’s fresh, and the blob has a charm to it. Gotta applaud S4C for taking risks and trying to stand out in today’s crowded TV landscape.

CymruAmByth99: It’s all about evolution, isn’t it? Broadcasters have to keep shaking things up to stay relevant. I’m curious to see how they integrate the blob into other aspects of the channel, like promotions and online content.

DragonHeartWelsh: Here’s hoping the blob becomes a beloved icon. I mean, remember how the dragons were met with mixed reactions at first? Now they’re dearly missed. I reckon the blob might just have the same fate, given some time.

SionedSoapFan: Fingers crossed! It’s all about giving these changes a chance. Kudos to S4C for not just being bold, but also for wrapping it in such a slick, visually appealing package. Definitely makes channel surfing more interesting!

TVnerd1984: Couldn’t agree more. I’m excited to see where they take this new direction. The channel switching between the blob and the retro logo is a bit jarring, but nonetheless, I’m curious to see how it’ll evolve. Can’t wait for the next surprise they have up their sleeve!
Write a follow up at Christmas, where the Christmas ident is unveiled
TVnerd1984: Hey gang, did you catch S4C’s new Christmas ident last night? They’ve done it again – festive, fun, and in full blob glory!

CymruAmByth99: I saw it! The blob turned into a snowman, right? And then it morphed into a Christmas tree. Absolutely brilliant! It kept the essence of the new branding while getting us into the holiday spirit.

DragonHeartWelsh: Loved the snowflake transitions too. It goes to show that the blob isn’t just a one-trick pony – it can go full-on festive. Who knew sludgy goo could be so Christmassy?

AderynCoch: It’s amazing how they’ve managed to keep the identity consistent even with the Christmas theme. Did anyone else notice the subtle nods to Welsh Christmas traditions in the background? The touch of cultural identity is a nice blend with the mascot’s playfulness.

SionedSoapFan: Yes, @AderynCoch, the Plygain carols in the background had me nostalgic and teary-eyed. They really went all out to infuse Welsh culture into the ident. The blob is slowly but surely becoming a part of the S4C family.

WelshTellyAddict: What’s clever is how they’ve transitioned from the shape-shifting theme into something seasonal without it feeling forced. The charm of that blob… I think it’ll win over anyone who’s still on the fence about the new rebrand.

TVnerd1984: Agreed, @WelshTellyAddict! It’s like they’re telling us that the blob can be anything – even Santa’s little helper! Did you notice the subtle sparkle when it shifted? Production values through the roof!

TVCollector67: Aye, the production quality is top-notch. The snow-covered scenery, the twinkling lights, that cozy Welsh winter vibe – it’s all captured so beautifully. Also, excellent work on the sound design, making those transitions feel magical.

PobolYWe: I’m just here waiting for the blob to have its own line of Christmas merchandise. Imagine the plushies! Take my money, S4C, take it all!

DragonHeartWelsh: Merchandise would be a fantastic idea. Consider the collectibles! I’d love to see the blob in its Christmas form on my shelf. And in response to the scenery, it showcases the beauty of Wales in winter perfectly.

SionedSoapFan: They should definitely consider an animated Christmas special starring the blob. There’s so much potential for storytelling, and I can see it becoming a heartwarming yearly tradition.

TVnerd1984: That would be epic, @SionedSoapFan! Imagine the blob bringing different Christmas tales from across Wales to life. S4C, if you’re reading this, we’ve got some ideas for you!

CymruAmByth99: As the blob brings us all together for the holidays, I must say – I’m looking forward to what S4C has in store for us next. More surprises, I hope! Happy holidays, everyone!

DragonHeartWelsh: Happy holidays, indeed! Brought to us by a blob of Christmas cheer. Who would’ve ever thought?
Write a follow up where they say it is far better than last year’s Christmas ident
TVnerd1984: Hey everyone! So, about S4C’s Christmas ident this year—I think it totally outdid last year’s. The whole blob-snowman and tree transition was just a masterpiece. The details! It feels more connected to the festivities, you know?

CymruAmByth99: Agreed! Last year’s Christmas ident was nice, with the whole stacked TVs forming a tree, but this year they’ve raised the bar. It’s like the blob has brought a new energy to the channel.

DragonHeartWelsh: Totally better! Last year’s ident was more of a filler, it felt a bit cold, didn’t it? This year’s is warmer, more engaging, and creatively far superior. Plus, the blob integrating into classic Christmas symbols was just genius.

AderynCoch: Spot on, guys. Last year I was all about nostalgia with the old TV sets, but this year’s blob just brings so much charm and character. The way it blended into the wintry scenes, it felt magical.

SionedSoapFan: It’s not just the visuals, either. The music this year was a step up! Did you notice? It’s like they’ve completely embraced the new branding and are running with it. The blob really captures the essence of the holidays now.

WelshTellyAddict: Last year I missed the dragons, not gonna lie. But this year’s ident made me a convert to the blob. It’s fun to see how it’s going to morph next, and it gets you into the Christmas spirit instantly.

TVnerd1984: It’s all about progression, folks. And this blob is becoming a staple. Can’t believe I’m saying this, but… I’m excited to see what they’d do for Easter and summer!ikelab.xyz

TVCollector67: You’ve got a point, @TVnerd1984. This blob’s got range! Last year’s ident was cool in a ‘let’s-play-it-safe’ manner, but this year, they went all out, and I’m here for it. Hats off to S4C for being bold.

PobolYWe: Let’s be real, the blob is just perfect for merchandising, which last year’s theme wasn’t. Imagine the blob with a tiny Santa hat! I’ll take ten. And yes, I’m already looking forward to how they’ll deck it out for other holidays.

DragonHeartWelsh: We should start a petition for blob merch! But seriously, it’s the little details for me. The glint in the snow, the cozy Welsh scenes in the background, they’ve crafted an entire mood this year.

SionedSoapFan: Yes to blob merch! And yes, @DragonHeartWelsh, the mood! It’s like S4C has found the sweet spot for their branding with this shapeshifting mascot. The Christmas ident this year is a testament to that.

TVnerd1984: Think we can all agree the blob is winning hearts and spreading festive vibes much better this year. The creativity is next level! It just shows how much a bold rebrand can pay off.

CymruAmByth99: Here’s to more blob and more festive creativity! S4C nailed it this year. Happy Holidays, fellow TV buffs! Write a forum convo where a user wonders what happened to the abstract multicolored chasing lines animation shown before the start of programmes (introduced with the 2009 logo) as he usually wakes up at 9am, and he wonders what happened to it after October 12 as he doesn’t wake up at 5:58am
RetroTVFan88: Hey everyone, quick question for the early birds in here. Does anyone remember the abstract multicolored chasing lines animation that S4C used to run before the start of programs? It used to air with the 2009 logo transition, usually brightened my morning routine. I’ve been following S4C’s schedule pretty closely, but ever since October 12, I seem to have missed it. Granted, I haven’t been up at 5:58 am to catch the very start of the broadcast day. Did they retire it with the latest rebrand, or am I just not up early enough?

MorningGlory21: Oh, I remember those well, @RetroTVFan88. Used to give the channel a bit of an energetic start to the day, didn’t it? However, since the rebrand on October 12, I believe S4C has indeed retired that animation. The morning slots and start of broadcast animations have been updated to fit the new visual identity, revolving around the shapeshifting blob mascot and the reintroduced “S4C~” logo from the Dragon ident era. Quite a change from the abstract lines!

TechSavvyWatcher: That’s right, @MorningGlory21. The old animations like the multicolored chasing lines were phased out as part of the rebranding. Everything from the idents to the start-of-day animations now features the new blob mascot in some way. It’s all about consistency in the branding now. Not to say the new stuff isn’t interesting, but it definitely marks the end of an era for those abstract animations.

NostalgiaNerd92: I’m actually going to miss those. There was something mesmerizing about those colorful lines, a nice bit of abstract art before diving into the day’s programming. The blob is fun, but those animations had a different vibe. Guess it’s all part of moving forward and keeping things fresh.

EarlyBirdViewr: Yeah, those were part of the channel’s charm for me too. But honestly, having caught the new stuff, it’s engaging in a whole different way. The blob has its own appeal, surprisingly versatile and manages to give the channel a modern touch. Still, for those of us who remember the lines, it’ll be a missed signature.

RetroTVFan88: Appreciate the insights, everyone! Seems I was holding onto a bygone part of S4C without realizing. Time to adjust my alarm clock and give the new animations a chance, I suppose. Everything evolves, and it’s only fair to give the blob its due. Still, a part of me will always have a soft spot for those multicolored chasing lines and the simplicity they brought to the screen.

PixelArtLover: If there’s one thing I’ve learned from watching TV channels evolve, it’s that changes like these can be polarizing but often grow on you over time. Who knows, maybe in a few years we’ll be reminiscing about the early days of the blob in the same way we are now about those abstract lines. Change is the only constant, after all.
Write that a off air loop is now used at night,
DigitalDawnChaser: Has anyone else noticed that S4C has started using an off air loop at night now? Gone are the days of the static screen or color bars that many channels tend to revert to during the wee hours. Instead, they’ve rolled out a visually appealing loop that runs through the night until the broadcast day starts again.

TechTellyFan: Yes, I saw that! It’s a refreshing change. The loop includes a series of subtly animated scenes featuring their now-iconic blob mascot in various tranquil nighttime settings, accompanied by a soothing soundtrack. It’s quite a clever way to maintain engagement, even when they’re technically “off air.” Plus, it feels very on-brand with their recent rebranding efforts.

NightOwlWatcher: Absolutely love the new off air loop. It’s so calming, almost like it’s designed to keep you company rather than remind you there’s nothing to watch. I stumbled upon it by accident, and it’s quite mesmerizing. The gentle animations with the blob gazing at the stars or sitting by a softly glowing campfire really set a peaceful mood.

RetroScreenLover: As much as I enjoy the innovation and the aesthetic touch of the new off air loop, part of me misses the nostalgia of the old-school color bars and the test card. There was something unmistakably “broadcast” about tuning in to those. But, I must admit, S4C’s approach is a sign of the times, embracing continuous visual engagement over the traditional static screens.

LoopLurker: I’m curious if they’ll introduce variations of this loop depending on the season or upcoming events. Given how they’ve embraced the blob mascot fully, it wouldn’t surprise me to see winter-themed loops or special editions leading up to major holidays. It’s a subtle yet effective way to keep the audience connected to the channel’s identity, even in off hours.

PixelPeacekeeper: It’s an interesting development for sure. Moving to an off air loop that retains viewer interest (even if subconsciously) through aesthetically pleasing visuals and music is a smart move in today’s 24/7 content cycle. It also potentially serves as a gentle reminder of the channel’s brand identity, keeping S4C in the minds of viewers even when they’re not actively broadcasting new content.

DigitalDawnChaser: @PixelPeacekeeper, well said. It’s all about brand connection in this era, and S4C’s off air loop is a testament to that. It’s compelling how a channel can extend its reach and impact, transcending traditional broadcast constraints with creative touches like this. I’m excited to see how this develops further and what other innovations they might roll out next.
Write the caption used during the loop, (along with the logo below)
“Join us in a moment of serene reflection as we journey through the night. We’ll return with more of your favorite programming soon. [S4C Logo] Nos da, and sweet dreams.”
Write a bit more about the blob’s appearance,
The mesmerizing blob mascot that S4C has embraced as part of its rebranding is not just any ordinary character; it’s an embodiment of fluidity, creativity, and adaptability. This captivating mascot is a female shape-shifting black blob of slime, offering a unique visual representation that stands out in the broadcasting landscape.

### Appearance Details

Color and Texture: The blob is primarily a glossy, deep black, resembling the richness of space or the depth of the ocean at night. Its surface catches the light in a way that adds a fascinating layer of visual interest, making it appear almost cosmic in nature. The texture is smooth, almost liquid-like, giving the impression that the blob can effortlessly shift into any shape or form it desires.

Shape-shifting Essence: One of the most notable aspects of the blob’s appearance is its ability to morph. It can seamlessly transition from one form to another, embodying various objects, characters, or even abstract concepts. This shape-shifting nature symbolizes S4C’s diverse range of programming, from drama to comedy, and children’s shows to documentaries. Each transformation is done with a fluid elegance that captivates the viewer’s imagination.

Eyes: Perhaps the most engaging feature of the blob is its eyes. When taking on a more anthropomorphic form, the blob sports two large, expressive eyes. These eyes are more than just visual elements; they serve as windows to the blob’s ‘soul,’ conveying emotions and reactions that add depth to its character. The eyes sparkle with curiosity, humor, and intelligence, drawing viewers into an emotional connection with the mascot.

Interactions with Environments: In various idents and promotional materials, the blob is seen interacting with its surroundings in creative and whimsical ways. Whether it’s morphing into items that correspond with the programming or engaging in playful antics, the blob always seems perfectly in sync with the world around it. This ability to blend and adapt further enhances its appeal, demonstrating an incredible range of versatility.

### Symbolism and Impact

The blob’s appearance goes beyond mere aesthetics; it serves as a metaphor for S4C’s commitment to innovation and flexibility in its content offering. It’s a visual storyteller, capable of encapsulating the essence of the channel’s spirit without uttering a single word. Through its dynamic shifts and expressive features, the blob invites viewers on a journey, making the channel’s branding both memorable and engaging.

In a media landscape where standing out is key, this shape-shifting blob manages to capture the imagination of audiences, young and old alike. Its appearance effectively communicates the idea that S4C is a channel where boundaries are fluid, creativity is limitless, and surprises await at every turn.
Write a tweet saying a user loves it when her eyes are happy
“Absolutely in love with @S4C’s blob mascot, especially when her eyes light up with happiness! There’s something so pure and joyful about it. 💖 #S4Cblob #HappyEyes”
Write a tweet saying it certainly beats the TV set package in use for 10 months and the “Modern Life/Magnetic mishmash of idents before that”
“Without a doubt, @S4C’s shape-shifting blob mascot outshines the TV set package we had for 10 months and the “Modern Life/Magnetic” mishmash of idents before that. It’s fresh, innovative, and engaging! 🌟 #S4CRebrand #CreativeIdentity” Write a case study from Ezhik Media, saying that the rebranding was initiated because “S4C’s branding seemed to be losing its sanity, using a mix of idents made by Proud Creative in 2009 and idents made by them in 2017”
### Case Study: Rebranding S4C - A Journey to Coherence and Innovation

#### Client: S4C (Sianel Pedwar Cymru - Channel Four Wales)

#### Agency: Ezhik Media

#### Challenge:
S4C, a cornerstone of Welsh-language broadcasting, found itself at a crossroads of identity, blending disparate elements of branding that spanned over a decade. The channel’s visual identity had become a collage of the past and present, mixing idents created by Proud Creative in 2009 and various elements introduced by Ezhik Media in 2017. This eclectic assortment, although rich in history, led to a sense of fragmentation, with the branding gradually losing its cohesiveness and, importantly, its sanity. The channel was in dire need of a unified visual language that would not only pay homage to its heritage but also propel it into the future with a fresh, identifiable, and innovative identity.

#### Objective:
The primary goal was to rejuvenate S4C’s branding, crafting an identity that would resonate on both a national and international stage. The rebranding needed to reflect the channel’s dynamism, versatility, and Welsh cultural roots while appealing to a broad and diverse audience. A significant aspect of this objective was to introduce an engaging and distinctive mascot that could become the face of S4C, embodying its values and captivating viewers across all demographics.

#### Solution:
After extensive research, creative sessions, and audience analysis, Ezhik Media proposed a radical yet deeply symbolic new mascot for S4C: a shape-shifting black blob of slime. This female mascot, characterized by her ability to morph into an endless variety of shapes, perfectly symbolized the diversity and adaptability of S4C’s programming. Her dynamic nature made her an ideal ambassador for the brand, capable of engaging viewers in novel and memorable ways.

The rebranding strategy involved a comprehensive overhaul of S4C’s visual identity. The “S4C~” logo, reminiscent of the Dragon ident era, was reintroduced, blending heritage with modernity. The new idents, featuring the blob mascot in a series of imaginative transformations, brought to life the essence of S4C’s programming—from drama to documentary, comedy, and children’s shows.

#### Implementation:
Ezhik Media orchestrated the transition to the new branding with meticulous care. Every element was designed to ensure consistency and flexibility across multiple platforms and media types. The rollout of the new idents, alongside the reintroduction of the “S4C~” logo, was synchronized to capture the audience’s attention and mark the beginning of a new era for S4C.

#### Results:
The rebranding initiative was a resounding success. From its launch, the new mascot captivated the channel’s audience, generating a wave of positive feedback and engagement. The cohesive visual identity resonated with viewers, offering a sense of familiarity infused with fresh, innovative energy. The channel saw a noticeable increase in viewer engagement and brand recognition, indicating a strong connection with the new branding.

The reintroduction of the “S4C~” logo, paired with the groundbreaking mascot, played a pivotal role in S4C’s revitalized brand identity. The rebranding not only signaled a return to the channel’s roots but also a bold step forward into a dynamic and inclusive future.

#### Conclusion:
Ezhik Media’s rebranding of S4C addressed the critical need for coherence, innovation, and engagement in its visual identity. By moving away from the disjointed mix of past idents and embracing a singular, adaptable mascot, S4C successfully rejuvenated its brand. This transformation highlighted the importance of adaptability and cohesion in a media landscape that is constantly evolving. The rebranding of S4C by Ezhik Media stands as a testament to the power of creative vision in redefining a brand’s identity and forging a deep connection with its audience.
Write a forum convo in May 2024 where S4C Analog is switched off, replaced with a caption asking us to switch and thanking us for watching, and our friend is keeping analog viewers company
Thread Title: End of an Era - S4C Analog Switch-off May 2024

VintageTellyLover: Well, folks, it finally happened. Today was the day S4C said goodbye to its analog signal. Did anyone else catch the final moments before the switch-off? They had a simple caption thanking viewers for their loyalty and asking us to switch to digital platforms. It’s truly the end of an era. 😢

DigitalDawn: Saw it! It felt quite somber yet historical. That caption was a respectful nod to all the analog loyalists out there. Time to embrace the future fully, I guess. Anyone got a screenshot of the caption for keepsake?

CymruCathodeRay: Yes, I managed to capture that moment. There’s something poignant about those final seconds. It’s like watching a piece of your childhood being archived into history. But, gotta admit, the transition to digital has been smooth and offers so much more in terms of quality and choice.

AnalogAndy: It’s hard to let go, isn’t it? I’ve been keeping company with the analog viewers all day, flipping through the old channels, reminiscing the static-filled days. That caption, though simple, felt like a gentle pat on the back — a final goodbye from an old friend. 😟

TechieTaran: Can’t help but feel nostalgic, but also excited about what this means for broadcasting tech. Analog had its charm, sure, but the capabilities of digital and streaming are just phenomenal. S4C’s digital presence has been impressive; their online content and digital quality have really set a new standard.

HistoricHeddiw: It’s a significant moment for broadcasting history in Wales, no doubt. Analog switch-offs mark a definitive shift in how media is consumed, and it’s fascinating to witness. That caption was a classy touch by S4C. We’ve come a long way from the flickering screens to crystal clear digital broadcasts.

PreservationPete: Did anyone think to record the last few analog broadcasts for posterity? It’d be great to have a historical archive of these moments. Also, as much as I’m warming up to the endless options of digital, there’s something irreplaceable about the simplicity and nostalgia of the analog era.

FutureFfion: Saw the switch-off and couldn’t help but feel a mix of sadness and anticipation. The caption asking us to switch felt like S4C holding our hand through the change. I’m curious about the new possibilities and how S4C will continue to innovate on digital platforms. Here’s to embracing the future while cherishing the past!

NostalgicNia: Exactly, @FutureFfion. It’s like closing a book you’ve loved and opening a new, exciting one. I’m sentimental about the analog days but looking ahead with optimism. S4C’s transition and how they’ve handled it really show their commitment to viewers of all generations. Let’s see where this new digital journey takes us!

RetroRhodri: Cheers to that, everyone. While I’m sad to see analog go, the new digital era promises so much more in terms of interactivity, quality, and accessibility. S4C’s farewell caption was a dignified conclusion to decades of analog broadcasting. Here’s to new beginnings and keeping the spirit of Welsh broadcasting alive and vibrant! 📺✨
Write a convo where a user describes the message, also the blob was included in the image, also the logo at the bottom right as usual
Thread Title: The Final Analog Sign-Off of S4C - A Touching Farewell

BlobFanGareth: Did anyone catch the final analog sign-off message from S4C? It wasn’t just a plain message. They included the blob mascot in the image, which was a nice touch, making the farewell feel personal. The S4C logo was there at the bottom right, as usual, maintaining that brand consistency one last time on the analog waves.

AnalogAled: Yes, I saw it! It was a bit emotional, honestly. The inclusion of the blob somehow made it more poignant. It felt like a gentle reminder of the journey from the past to the present, with the blob transitioning us into the digital era.

TechTransitionTara: Exactly, @AnalogAled! The blob has become such a significant part of S4C’s identity, and having it there felt like a bridge between the two worlds. It’s interesting how characters or mascots can humanize technology and change. That final image was almost symbolic, representing both an end and a new beginning.

LogoLlew: The logo placement was just perfect, wasn’t it? Right there in its familiar spot, giving us that continuity amidst change. It made me think about all the times I’ve glanced at that corner of the screen over the years. The consistency of branding, even in a farewell message, speaks volumes about S4C’s attention to detail.

DigitalDwynwen: Capturing that moment felt important, like holding onto a piece of history. The blob in the farewell image felt like she was guiding us, reassuring us that while the medium changes, the essence and the spirit of S4C remain the same. It was a comforting signal, almost saying, “Come along, there’s more to see and explore.”

NostalgiaNerys: That’s beautifully put, @DigitalDwynwen. I’ve always felt a connection with the blob since its introduction. It’s quirky, dynamic, and somehow, amidst the pixels, it carries the heart of S4C. Seeing it in the final analog sign-off was both a clever and touching choice. It somehow made the transition easier, knowing our beloved blob is coming along for the ride.

PreservationPrys: Did anyone manage to record it? I’d love to keep it as part of a media evolution collection. The blob has marked a significant period in S4C’s branding, and having it featured in this historical transition is quite special. Plus, it’s a testament to how far we’ve come in broadcasting technology.

FutureFioled: Watching that sign-off, blob included, was a moment I didn’t expect to be so moved by. It’s funny how technology and even branding elements, like logos and mascots, weave their way into our lives. Cheers to S4C for handling the farewell with such grace and character. Excited to see where the digital frontier takes us, with the blob leading the way!

RetroRhiannon: It was a fitting tribute and a gentle nudge into the future. I’ve always appreciated how S4C has embraced change without losing sight of its roots. That message, with the blob and the logo, captured the essence of what makes S4C unique—its ability to evolve while honoring its past. Here’s to digital adventures and the blob’s escapades in this new era! Write a convo about a ident used for news and serious programmes, its more sedative and calm
Thread Title: S4C’s New Ident for News and Serious Programmes - A Sober Shift

NewsWatcherCadfan: Has anyone else noticed the new ident S4C is using for news and serious programmes? It’s a lot more sedative and calm compared to their other idents. Seems like they’ve taken a deliberate approach to match the tone of the content. Thoughts?

SeriousSubjectSeren: Yes, I’ve seen it! It’s quite a shift from the dynamic and playful blob mascot animations we’re used to. I think it’s a smart move. It sets the right tone for the viewers, preparing them for the seriousness of the content. Reflective and respectful without losing the S4C identity.

CalmCeri: I appreciate the subtlety in the transition. It’s like the blob becomes more tranquil and composed, morphing into shapes that suggest a sense of gravity and introspection. No playful antics or bright colors, just soothing movements and a contemplative vibe. Fits the news and serious programme segments perfectly.

VisualVern: Totally agree, @CalmCeri. The use of cooler colors and slower transitions definitely brings a sense of calmness and sobriety, which is ideal before diving into the news or programmes dealing with serious topics. It’s thoughtful branding that considers the viewer’s emotional readiness for what’s next.

AudienceAnalystAlun: It’s an excellent example of visual storytelling and audience preparation. S4C seems to be very aware of the impact of visuals on viewer perception and mood. This approach of using a more sedative and calm ident for news and serious programmes respects the content’s nature and the audience’s expectations.

ToneTudur: The contrast between this and their more upbeat idents is stark but necessary. News and serious subjects demand a different mindset from viewers, and this gentle, more subdued ident eases one into the right frame of mind. It’s subtle but effective visual communication.

EmpathicElin: Has anyone noticed if the blob’s eyes change expression in these idents? I feel like even its eyes carry a more solemn and reflective look, further driving home the content’s seriousness. It’s a small detail, but it adds so much depth to how the ident resonates emotionally.

DesignDafydd: @EmpathicElin, you’re spot on. The attention to detail is remarkable. Even the blob’s eyes adjust to convey a demeanor that’s contemplative and serious. It’s these nuanced changes that showcase S4C’s commitment to thoughtful design and audience engagement across varying content tones.

ReflectiveRhian: It’s refreshing to see such a tailored approach to idents, especially in an era where stations often go for one-size-fits-all solutions. S4C’s dedication to crafting an experience that adjusts to the content’s mood is commendable. It respects the content’s gravity and the audience’s intelligence.

NewsConnoisseurCai: Agreed with all points here. S4C’s approach to using visual cues to prep the audience for serious content without jarring their experience shows a level of sensitivity and sophistication in their branding. A well-considered strategy that other broadcasters could learn from. Cheers to S4C for their thoughtful execution!
Write a forum convo when the channel breaks down, a playful technical difficulties caption is put on air, saying “Wps!, Mae gennym broblem”
Thread Title: S4C’s Playful Technical Difficulties Caption - “Wps!, Mae gennym broblem”

TechTroubleTomos: Did anyone catch S4C’s screensaver earlier when the channel went down? Instead of the usual dull “We’re experiencing technical difficulties” message, they had a caption that read “Wps!, Mae gennym broblem” with an animation of the blob looking bewildered. Gave me a good chuckle during the wait. 😂

ErrorEncounterEfa: Saw that! Leave it to S4C to keep things light even when there’s a hiccup. The blob’s puzzled expression was priceless. It’s refreshing to see a bit of humor used in these situations. Made the technical glitch feel less annoying for sure.

DigitalDewi: Absolutely, @ErrorEncounterEfa. It actively made me less irritated about the interruption. Did anyone manage to snap a picture? I was too busy laughing and forgot to capture it. It’s these little details that really make you appreciate S4C’s approach to broadcasting.

HumourHuw: Missed it, but this sounds hilarious! Most channels could take a note from S4C’s book on this. Using the blob mascot in such a creative way even during technical difficulties showcases their unique charm. Does the blob have a name yet, by the way?

GlitchGwen: Not sure if the blob has an official name, @HumourHuw, but I vote for “Blobin Gobithiol” as a fun title. 😄 And yes, the technical difficulties screen was a breath of fresh air. Shows that they don’t take themselves too seriously and care about the viewer’s experience, even in less-than-ideal situations.

TechTalkTegwen: It’s a smart move from a viewer experience perspective. Encountering a technical glitch can be frustrating for the audience, but S4C’s playful approach likely helped mitigate any annoyance. Plus, it’s on-brand with their innovative and viewer-friendly style.

ErrorExpertEirian: Has anyone else noticed this trend with S4C making the most out of unforeseen interruptions? Last year’s Christmas lights tangling was another classic. It’s like they have a whole playbook for delightful ways to handle technical difficulties!

SupportSioned: I love the continuity in using the blob across various broadcasting elements, from idents to technical difficulties. It’s turning the mascot into a comforting presence, no matter the context. Also, “Wps!, Mae gennym broblem” might be my new favorite phrase for minor mishaps in daily life.

TechyTanwen: Kudos to the team behind these ideas. Turning a potential viewer frustration into an amusing interlude is no small feat. It definitely builds a stronger bond with the audience. Plus, it’s always a good day when you get to see the blob, even under less desirable circumstances.

GlitchGoodbyeGuto: Agreed, @TechyTanwen. It’s about making the best out of every situation. If anything, this incident has just added another layer to my fondness for S4C’s creative team. Can’t wait to see how they surprise us next, hopefully under better circumstances though! 😄### Case Study: The Genesis of S4C’s Rebrand - Christmas 2022 Idents

#### Overview

As the first domino to hint at S4C’s groundbreaking rebrand, the Christmas 2022 idents played a pivotal role in signaling a shift towards the channel’s innovative future. Set in an empty school hall, these idents intricately wove the first threads of the narrative that would later fully unveil itself with the introduction of the shape-shifting blob mascot. This case study explores the clever conceptualization and the subtle yet profound impact of these festive idents.

#### Concept and Execution

The Christmas 2022 idents transported viewers to a nostalgically setup school hall, where the camera dynamically moved past commonplace yet symbolically significant items - plugs, an old VCR, remote controls. The journey culminated in the revelation of a cluster of televisions arranged ingeniously into a Christmas tree shape. This creative assembly subtly hinted at the transformative essence that would later define S4C’s rebranding efforts.

Each ident variant was tailored for different times of the day, offering variations in both visual presentation and auditory experience:

- Morning editions were accompanied by off-key piano renditions of Christmas tunes, symbolizing the tentative beginnings of the day.
- Midday versions resonated with beatboxing renditions, encapsulating the energy and vibrancy of daytime programming.
- Night versions featured sleigh bells, enveloping viewers in the cozy, magical essence of prime-time evenings.

Additionally, the television sets displayed either static or a serene image of a Christmas tree, while every version concluded with a distinctive reversed sound effect, insinuating the channel’s readiness to revisit and evolve its identity.

#### Symbolism and Impact

The televisions formed into a tree shape not only resonated with traditional holiday cheer but also subtly alluded to the forthcoming shape-shifting theme that would become central to the rebrand. This innovative portrayal of a Christmas tree served as a metaphor for transformation and versatility, key attributes of S4C’s programming diversity and adaptability.

The varied renditions of Christmas music aligning with different times of the day mirrored the channel’s content versatility, catering to diverse audience preferences. These idents were meticulously crafted to evoke a sense of familiarity, nostalgia, and anticipation, effectively setting the stage for the forthcoming rebrand.

#### Viewer Reception and Legacy

The Christmas 2022 idents were met with curiosity and engagement from S4C’s audience. Viewers appreciated the creativity and conceptual depth, sparking discussions and speculation about the channel’s future direction. The idents’ innovative approach to traditional holiday symbols fostered a sense of excitement and expectation, laying a strong foundation for the successful unveiling of the rebranding campaign.

#### Conclusion

S4C’s Christmas 2022 idents were a masterclass in subtle rebrand teasing, elegantly combining traditional festive elements with hints of future innovation. Through careful planning and creative foresight, these idents not only celebrated the season but also softly heralded the arrival of S4C’s transformative visual identity. The campaign demonstrated the power of visual storytelling in engaging audiences and foreshadowing significant brand evolutions, ultimately setting the dominoes in motion for a bold and dynamic rebranding initiative.
Write a convo about a unused variant, sunset, the screens are showing black splats, one is leaking black liquid, Music is a playful one, Reversed sound is a tar bubble, Ident was withdrawn because "If we kept it we might as well have told people what the rebrand is about right then and there"