BBC Unveils Whimsical New DAB Radio Ad: "What Do You Feel Like Hearing?"

London, May 22, 2004 — In a bold move to promote the rapidly expanding world of Digital Audio Broadcasting (DAB), the BBC has rolled out a captivating new advertisement titled "What Do You Feel Like Hearing?" The commercial, which bursts with creativity and charm, showcases a fantastical universe filled with oversized radios, vibrant balloons, oversized headphones, and jelly-like humanoid creatures that seem to embody the very essence of sound.

The ad, filmed in a striking visual style, invites viewers into a magical realm where the ordinary blends seamlessly with the extraordinary. As the camera pans through this dreamy landscape, we see people of all ages interacting with the whimsical elements around them. From children playing with giant radios shaped like friendly giants, to adults enjoying oversized headphones that amplify their laughter, the ad exudes a sense of joy and curiosity.

Notably, one of the most eye-catching moments features a woman who playfully engages with a gelatinous creature. The jelly-like being, wobbling and shimmering under the colorful glow of lights, invites her in with an alluring embrace. With a mixture of surprise and delight, she reaches in, only to be drawn into the vibrant interior of the creature. The scene comically captures her exhilaration as she discovers that she can enjoy her favorite BBC Radio 2 programs in this surreal space. "I can listen to my favorite show from in here!" she exclaims, surrounded by colorful waves of sound and music.

The BBC aims to highlight the diverse range of programming available through DAB radio with this new campaign, appealing to a younger audience while also retaining the loyalty of its long-time listeners. The whimsical visuals, paired with a catchy soundtrack featuring snippets from popular shows, create an engaging experience that captures the essence of radio as a source of companionship and entertainment.

"This advertisement is not just about promoting DAB radio," said a BBC spokesperson. "It symbolizes the magical connection that listeners can have with their favorite stations. We wanted to create an enchanting experience that reflects the feelings and enjoyment that radio brings to people's lives."

As the ad continues to gain attention on TV screens across the country, it has garnered a wave of social media buzz, with viewers expressing enthusiasm for the quirky characters and playful storyline. Many are eager to embrace the vibrant spirit of the advertisement and explore what they feel like hearing through the wonders of DAB radio.

With "What Do You Feel Like Hearing?" the BBC has not only launched a campaign for the future of radio but has also reignited a sense of wonder and exploration in the relationship between audiences and the audio world around them. As the campaign rolls out, listeners are invited to reflect on their own love for radio and to discover the endless possibilities that DAB can offer.

Write about the appearance of the gelatinous creatures, they don't have much defined features besides their arms and legs


The gelatinous creatures featured in the BBC's whimsical DAB radio advertisement are a feast for the eyes, embodying a playful spirit that draws viewers into their enchanting world. These charming beings are composed of a translucent, jelly-like material that shimmers with an array of vibrant colors, creating a mesmerizing spectacle as they move. They undulate gracefully, evoking a sense of buoyancy and fluidity, as if they were part of the very sound waves they personify.

With their bodies resembling oversized blobs, these creatures lack definitive features, which allows them to take on an aura of ambiguity and wonder. Their arms and legs, although well-defined, are surprisingly expressive, often gesticulating in a manner that conveys emotion and playfulness. As they interact with the humans around them, their limbs extend and contract in exaggerated motions, giving the impression of dance-like movement. The lack of facial features encourages viewers to project their own feelings and interpretations onto these charming characters, making each interaction feel intimate and personal.

Each gelatinous creature boasts a distinct texture, rippling and reflecting light in captivating ways as they bounce joyfully through the vibrant landscape of the ad. Colors flow and shift across their surfaces, creating a dynamic visual experience that invites curiosity and delight. The creatures are not just passive spectators; they actively engage with their surroundings—whether welcoming participants into their colorful interiors or swirling around, creating a playful atmosphere that captures the sheer joy of discovering new sounds and experiences.

This delightful design, with its whimsical and surreal quality, encapsulates the essence of the ad's message: that listening to music and radio can be a vibrant, immersive experience. The gelatinous creatures symbolize the boundless possibilities of audio discovery, reminding audiences of the joy and novelty that comes with exploring the diverse programming offered through DAB radio. As they frolic through the magical landscape, they invite viewers to let their imaginations run wild and to embrace the thrill of finding out what they feel like hearing next. Write a conversation saying those creatures are weird