Part 1 – Las Vegas 
Instant Inductions for Walk Up Street Hypnosis 
Introduction 
Igor: So let me just say formally, welcome everyone. It is great to have 
you all here, look at all of these excited faces. It’s going to be a 
crazy week of knitting and patterns, so welcome to the seminar. 
You are here for a knitting seminar aren’t you? 
Audience Member: Sure. 
Igor: Yeah, exactly. How many people have trained with me before? 
Hands up, there you go. So you guys already know what’s coming. 
How many of you haven’t trained with me before? You guys are 
about to have a roller coaster here of excitement. We’re here for 
the Walk Up Advanced Street Hypnosis Seminar. I’m here with 
what I think is the best street hypnotist I’ve ever come across hands 
down, bar none. Of course this is <PRESIDIO_ANONYMIZED_PERSON>, you can call him 
master. So, I think before we start I’d give him a nice round of 
applause because this guy has – Anthony is going to show you some 
stuff that will really blow your mind and I think it is going to be a 
very exciting seminar, so I hope you guys are looking forward to 
things. 
 Before we get in there are a couple of things you need to know. If 
you look in the back row over here we have all of these lovely faces, 
these are all of our assistants here for the Street Hypnosis training, 
except for someone who just snuck into the assistant chair, but 
that’s okay. I think you can tell who that is, aside from the slightly 
shell shocked one. What these folks have volunteered to do, which 
is actually very kind of them because it is a rather large crowd of 
you and we can’t take 80 people out at the same time, it is going to 

be a little bit difficult or at least scary for the world when there are 
more hypnotists in the room than people, so when the time comes 
to actually go out and stuff we’ll split you into groups and you’ll be 
led out by one these guys. They’ve all had experience with Street 
Hypnosis. They’ll have fun with you, they’ll help you out, they’ll be 
there, they’ll patch things up if things go wrong, so you’re in good 
hands there. At some point feel free to go up there, thank them, 
shake their hand, buy them a drink, but after the Street Hypnosis 
because having a drunk instructor is not a good idea. Any other 
words or bits you’d like to add? 
Anthony: No, it is good to see a few familiar faces and some of those faces 
have done this kind of training with me before. As you know this is 
about practical skills, so there is a flip chart, but it is not going to get 
used a great deal today. We’re going to really drill in the technique 
bit by bit by bit until you’ve got the whole pie as it were and so I’ll 
introduce you to my team in a bit more detail later on, but they’re 
all – they’re my best co-trainers. They’re out there earning money 
doing this and found ways monetizing Street Hypnosis without 
having to do traditional stage hypnosis, so you are in safe hands 
and we’ll have a lot of fun. 
Igor: On that note just remember that this is adult learning by the time 
we start taking you out on the fields you’ll have some pretty decent 
skills as a hypnotist even those of you who – any of you not have 
any formal training as a hypnotist before. Just a few of you? By 
lunchtime you’ll be putting people on the streets in trance and it 
will be easy. The thing to realize though is please bring with you 
the same kind of common sense that you’ve lived your entire life 
with because hypnosis is a wonderful tool, but it is not magic. 
We’ll talk more about safety and all that sort of stuff as we go 
along, as the hypnotist you’re in charge of the interaction which 
means you’re in charge of other people’s health and wellbeing and 
so on, so when you go out there by all means have a great time, by 
all means do all these crazy and wacky things, just be respectful of 
the people you work with and make sure that you’re doing it in a 
way that is to be generally healthy and safe for the other people. 

We’ll talk more about the things to look out for as we go along. Just 
bear in mind that at one point when the seminar is over, which will 
be if you think about it, sometime tomorrow you’ll have all the skills 
of a street hypnotist. You’ll do more interesting stuff, more wacky 
stuff, more outrageous stuff than most of the YouTube videos you 
may or may not have seen. After that, it is just a question of 
polishing those skills to give you what you want, whether it’s a 
lecture demo for a formal setting or you have an impromptu dinner 
party where you do something cool or whether you’ll be a paid 
professional doing walk around hypnosis in a bar or restaurant. It 
doesn’t matter; you’ll be able to develop your own style, your own 
system, your own performance. 
By the time I leave tomorrow, you will all be competent hypnotists. 
So you may as well start now with the attitude which means you’re 
in charge, you’re directing the show, you’re responsible. Does that 
make sense? The flip side of that is you’re also responsible for you. 
Believe it or not, we’re not responsible for you. This isn’t therapy, 
this is not group therapy training and we understand that going out 
meeting members of the public can be a little bit scary. We’re 
looking at you and you’re members of the public and I don’t know 
about you, but I’m a little bit scared. Exactly, I should be right? 
The thing is though, when you start working with people, they’re 
going to look to you for the level of interaction. Make sure that 
you’re in a good state, make sure that you’re having a good time 
and everything will go well. If for whatever reason you want to take 
a break or you get a little bit too nervous, there’s too much 
pressure being built up or anything like that, there is absolutely 
nothing wrong at all with just saying you know what I’m going to 
take five. I’ll just watch this one; I’ll sit this one out. In here this is a 
safe environment, we’ll get lots of stuff done, but we’re not going 
to push you. You’re not going to be laughed at or ridiculed or 
anything like that if you don’t do the right thing because there is no 
time limit on how long you need to have to get this stuff. You will 
actually have the skills by the close of tomorrow and you will have a 
nice polished set of skills by the end of the three days. 


When you use it is entirely up to you. You might be having dinner 
with friends and you just feel in the mood and you’ll do just it, or 
you might be out one night after this whole thing is over you may 
not have done anything in particular, but you’re just having a good 
time, having a few drinks with friends and you feel a little playful, so 
you turn to the person next to you and before you know it the 
whole bar is going who the hell is that? 
There is no time limit on when or where you do it, so please be kind 
to yourselves and just enjoy the thing, if you go out and feel like 
doing it great. If you don’t really feel like doing it, no need to do it 
and if you feel like pushing yourself anyway by all means do so. I 
can’t decide that for you, Anthony can’t decide that for you, you 
need to decide at what point you push and what point you back off 
and relax and take a breather. Does that make sense to you guys? 
This is very important what we’re doing here because I think the 
last thing that you’re going to have - imagine this scene - you have 
a hypnotist who’s like this (all nervous and can hardly talk) you can 
kind of see where we’re going with this right? The good news is we 
have a very polished way of getting to the point where you’re doing 
this stuff so easily, so naturally out on the streets that whether you 
do it to your best friend or a complete stranger it will not make 
much difference to you. Sound good to you guys? Alright. 
So, in terms of logistics anything else we’ve got covered, lunch time 
and lunch breaks, we’ll start at nine am again tomorrow morning. 
Those of you who want to come in a little bit early, eight thirty, 
we’ll have a little bit of Q&A presentation, stuff like that so you’re 
welcome to come in early for that or if you want to have that extra 
half hour sleep you’re welcome to have that as well. We’ll talk a 
little bit more about that later on today. Other than that really, it’s 
just - the one key thing you have to take with you for the next three 
days, especially once we’re in here, especially out there as well, is 
just your attitude. Your attitude will make or break what you do 
right? 
Anthony: Yep, I believe that. 

Igor: Bring a good attitude. Anyone here think they have a bad attitude? 
If you’re raising your hand right now please get out. Keep the 
attitude of interest, of learning something new, of experimenting 
with something. In here, you get to experiment with whatever you 
want, right? It doesn’t matter if it goes ‘right or wrong’ quote 
unquote, it doesn’t matter. Experiment, have fun with it. Push 
your limits. If there is something you’ve always wanted to be able 
to do with hypnosis, as long as it is ethical and legal, and you’ve 
never quite had the opportunity or the courage to try it out, in here 
will be the perfect place to try it out. It’s safe here; there are 
friendly people here, if it doesn’t quite work out the same way, you 
have people like Anthony, myself and all these great assistants who 
can come in and help you out and show you where you might be 
missing a step or something on the way, so this is really the place to 
experiment and explore. Make sense? 
When we get on the streets all you have to do is some very simple 
things and we’ll actually show you how the simplest of things can 
be most amazing and how you put them together in this amazing 
place where people think like wow, how many thousands of years 
have you been doing this? Who would want that by the way, that 
kind of skill? I guess if you want that, then there’s some part of you 
inside of you already knows what the attitude is, don’t you? Can all 
of you picture yourselves being a little different, a little bit more 
relaxed, a little bit more fun, a little bit more charismatic, pulling 
people’s attention and doing amazing things, getting those 
reactions? Can all of you imagine that to some degree, yes? Well if 
you can do that, then there’s already some part of you that knows 
how to do this. The only thing that’s missing might be some of the 
skills and that’s what we are here to fill in, in terms of the gaps. 
Does that make sense? 
Anthony: We’ll talk about attitude and being your best self quit often, that 
doesn’t mean that you’ve got to be a clone of myself or Igor, be 
yourself. Just be your best self. Be a little bit bigger than the 
person you’re dealing with or be bigger than the group you are 
dealing with and as Igor said, just having an attitude of brightness 
and fascination with your own subject is going to help, but what is 

going to help you much more is the fact that hypnosis is the biggest 
hook. It’s so easy to get people’s attention if you mention it. 
We’ve been here for the last three days hypnotizing everybody, the 
doorman at the hotel, the bar owners, the people on the street, the 
people in theaters, all over the place - the vast majority of people 
we approach are at least up to having a go – at least 80% of people 
say, yeah, that’s interesting, I’ve always wanted to be hypnotized - 
or no, that’s terrifying - I’ve always wanted to know what it feels 
like and either way you can kind of get started with this, if you just 
be on your top form, realizing yes you can go home and consolidate 
all the learnings and read the scripts and go over it until it is 100%, 
but one of the secrets of being good at this is to understand it is 
actually very simple. 
The techniques are really, really simple and the people you work 
with have no idea what’s coming so you don’t need to raise your 
anxiety level because you stumble on a word or you miss part of the 
script or you find yourself changing the structure slightly. But for 
now, if you haven’t had experience walking up to strangers and 
introducing yourself as a hypnotist, we’re going to give you ways of 
doing that. There are loads of different ways you can do it and it 
will make it easier when you’ve got their interest, just keep it high, 
just keep them fascinated. That’s really what I’m looking for. 
Igor: To begin that whole journey off, I think the best way to start is by 
finding that spark of the attitude that we just talked about inside of 
you and letting that grow. So that’s the place where you learn all of 
your skills, inside of which and from where you actually begin your 
career as a proper walk up Street Hypnotist, the kind basically that 
can do all of the things you’ve always thought about doing. Make 
sense? The best way to start with that – 

Group Induction 
Anthony: Perhaps some simple instructions. If you all can just place your 
pads down and your pens down and face this way and make 
yourself comfortable. 
Igor: – at some point you may want to place your feet flat on the floor. 
Anthony: Yes, just place both feet flat on the floor and separate your hands if 
they’re not already and just put them on your lap. 
Igor: At some point you may want to take a breath or two, so you can 
begin to relax. 
Anthony: Because it’s easy, it’s like sneezing. 
Igor: It’s like breathing and you can continue to breathe. 
Anthony: As you breathe you’re going to find it easier to focus on your 
breathing if you just allow your eyes to close. That’s what I’d like 
you to do, just close your eyes. 
Igor: With your eyes closed. 
Anthony: Understand that you have nothing to do – 
Igor: Other than just listen. 
Anthony: – nobody wanting anything – 
Igor: Nothing for you to do. 
Anthony: – there is nobody expecting anything – 
Igor: Nothing for you to feel. 
Anthony: – some of you wonder – 
Igor: Nothing for you to think. 
Anthony: – not doing, not speaking – 

Igor: And you can enjoy. 
Anthony: – it might make it easier to not listen – 
Igor: Just letting go – 
Anthony: – anything in the sound of my voice – 
Igor: – and flowing – 
Anthony: – other voices – 
Igor: – through this experience. 
Anthony: – to let go – 
Igor: – and enjoy. 
Anthony: – if you need to move and make yourself more comfortable you 
can. 
Igor: – the process of going inside – 
Anthony: Being still now. 
Igor: – and finding. 
Anthony: All I’m asking you – 
Igor: – inside – 
Anthony: – is to understand 
Igor: - something. 
Anthony: All that matters here, 
Igor: - of why you are here, 
Anthony: - is your imagination. 
Igor: – and what you can do. 
Anthony: Other people’s imagination – 

Igor: – what you can achieve – 
Anthony: – you can learn to direct – 
Igor: – and enjoy the experience. 
Anthony: – shape their experience – 
Igor: Focusing all of your mental energy. 
Anthony: – there is no need to wonder – 
Igor: Something marvelous. 
Anthony: – whether you are in a deep trance – 
Igor: So just let it all go. 
Anthony: – or a light trance – 
Igor: Allow your unconscious – 
Anthony: – whether you get there quickly – 
Igor: – to create the process for you – 
Anthony: – or slowly – 
Igor: – of finding. 
Anthony: – you’ll find that you’ll become more aware of things – 
Igor: The core reason you are here. 
Anthony: – that might go overlooked – 
Igor: Letting it grow. 
Anthony: – as you relax – 
Igor: A feeling builds inside. 
Anthony: – you may have an understanding – 
Igor: A good feeling – 

Anthony: – you have a conscious and an unconscious – 
Igor: – and all you need to do – 
Anthony: – but you have a creative mind— 
Igor: – is enjoy. 
Anthony: – all that really matters – 
Igor: Allowing that feeling to grow – 
Anthony: – and pay more attention – 
Igor: – to yourself. 
Anthony: – those thoughts – 
Igor: – inside. 
Anthony: – ideas – 
Igor: Things are happening. 
Anthony: – images – 
Igor: Change is occurring – 
Anthony: – that drift through your mind – 
Igor: – of great importance. 
Anthony: – in a continuous flow – 
Igor: Every time a house is built. 
Anthony: – right from the foundations – 
Igor: The foundations are the key. 
Anthony: – they dig that hole deep down in the ground – 
Igor: Preparing for a proper foundation to be set. 
Anthony: –understand that everything you’ve learned and understood– 

Igor: A lifetime of experiences – 
Anthony: – is a resource you can draw upon – 
Igor: – are the best way. 
Anthony: – so you can use your imagination – 
Igor: To create the space. 
Anthony: – right now, 
Igor: - in which 
Anthony: go out into a fantasy – 
Igor: A foundation can be built – 
Anthony: – get a sense of yourself out there – 
Igor: – where you breathe differently. 
Anthony: – being the person you want to be – 
Igor: Feel differently. 
Anthony: – having learned these skills – 
Igor: Act differently. 
Anthony: –find you can hang on in the knowledge you already have– 
Igor: Simple instincts – 
Anthony: – to see yourself out there meeting people – 
Igor: – aligning themselves. 
Anthony: – learning new things – 
Igor: Is your true goal. 
Anthony: – different people – 
Igor: It’s easy. 

Anthony: – different ways of speaking – 
Igor: So soon. You’ll know how. 
Anthony: – imagine you can see that look of fascination – 
Igor: It’s as if – 
Anthony: – you can see their eyes widening – 
Igor: Some part of you all ready knew how to do this. 
Anthony: – you’re speaking – 
Igor: And you don’t need to know how. 
Anthony: – and all you’re doing is putting forward ideas – 
Igor: All what that part is. 
Anthony: – allowing their mind, their imagination to lock around those ideas 
Igor: A sponge absorbs water by its simple nature – 
Anthony: – so you can present images – 
Igor: – to all. 
Anthony: – you can tap into their feelings – 
Igor: – you have to do. 
Anthony: – and you can raise their emotions – 
Igor: You simply allow the sponge to rest – 
Anthony: – it’s easy – 
Igor: – and the water will be absorbed. 
Anthony: – so as you sit there – 
Igor: A tense sponge doesn’t really work. 
Anthony: – I want you to think about the person dearest to you on this planet 

Igor: Might as well relax. 
Anthony: – if there is more than one see more than one – 
Igor: That hand. 
Anthony: - get that image of that person in your mind – 
Igor: The watch, the absorption taking place. 
Anthony: – do it now. See their face see their – 
Igor: How fascinating. 
Anthony: – hear their voice, 
Igor: -that process isAnthony: find that feeling – 
Igor: Of absorbing. 
Anthony: – that memory – 
Igor: Without any effort. 
Anthony: – that reminds you of the bond you have with them – 
Igor: Working all by itself. 
Anthony: – as you find that feeling – 
Igor: - and all it takes – 
Anthony: – and as you listen to me – 
Igor: – is to relax. 
Anthony: – allow that feeling to grow inside – 
Igor: Comfortable attitude. 
Anthony: – fill up your cells – 
Igor: You can do that. 
 
Anthony: – the space between your cells – 
Igor: That’s right. 
Anthony: – deep into your very core – 
Igor: And then. 
Anthony: – understand that feeling inside of you – 
Igor: That’s the place – 
Anthony: – nothing you cannot do – 
Igor: – and from there everything happens – 
Anthony: – go out into that fantasy – 
Igor: – and bring it inside you. 
Anthony: – get a sense of yourself out there amongst those lights and people 
Igor: - and enjoy it – 
Igor: – because at some point, I know, in the next couple of hours 
probably you might find yourself out on some sidewalk. It some 
interesting place, its true when you’re on a sidewalk it’s usually a 
good idea to have your eyes open, so you can interact with people, 
right. So when you do find yourself opening your eyes at some 
point today, just remember that feeling you had inside and take it 
with you because that’s really the place in which the foundation 
gets built, isn’t it? To the extent that was a positive feeling, a 
positive experience that you had inside you, isn’t that the ideal 
place to put a whole bunch of skills and abilities that you actually 
want to use at some point? See it this way, the more you build the 
foundations here, the more you get to feel that every time you do 
Street Hypnosis out there. Wouldn’t this be a good thing to do? 
We encourage you to maintain that attitude you have inside right 
now, so that as we go into the actual skill building and all the rest of 
it, you use that to develop the whole personality, the whole 
routine, the whole Street Hypnosis skill set that you’ve come to 

learn. Does that make sense to you guys? Who here is excited by 
the way? 
Instant Induction Training 
Igor: You guys excited enough to stand up? Can I have a volunteer 
please? Good. Shane’s always the first; I don’t understand how this 
works. Maybe because he knows what’s coming. 
Alright Shane, look at me, take a deep breath, and sleep, deeper, 
that’s right, deeper, deeper still and we’re going to stand you up 
and you’re going deeper into trance, that’s right. Balancing on your 
own feet, deeper into trance, as I turn you slowly; just go deeper 
and deeper, deeper and deeper, feeling great. That’s right, you’re 
doing a great job. A great job. And as a thanks for coming up here, 
and being a great demonstration subject, I think you’re your 
unconscious already knows what’s going to happen, don’t you? 
Only this time, that’s right. I’m going to do it in a very interesting 
way. We’d like you to notice how his hand is starting to begin to 
rest. That’s it, just find that hand finding its own balance point, 
there you go, that’s it, excellent. Now something amazing is going 
to happen in a moment, Shane. 
You’ve come here to become a great Street Hypnotist have you 
not? It takes, shall we say, an unconscious mind aligned to your 
purpose to make it easy, fun and exciting. Now I want you to notice 
that his hand will move toward your chest, but only as quickly as 
your unconscious mind does that alignment. You will feel it inside 
as a really powerful, wonderful motion that you need to flush 
through you. You will notice, that’s right, there goes that hand all 
the way over to your chest. So by the time that hand touches your 
chest you will have the perfect state, the perfect mindset, in order 
to learn Street Hypnosis quickly, easy, naturally. That’s right, a little 

bit faster, there you go. There you go, that’s right. And when that 
hand touches your chest, you simply stick it there locking tight as 
you lock those emotions into you, locking that ability into you, 
locking that mental alignment, you can feel that mental alignment, 
can you not? The whole mind knowing what you want and when 
that hand locks in there; that alignment locks inside. Try to move 
your hand and notice you can’t, try moving and notice how it is 
stuck because inside of you your unconscious mind is making sure 
that you really get this. Doesn’t that feel great? You can try harder 
than that. The harder you try – there you go – the harder you try 
and the more you fail, the more inside the alignment becomes rock 
solid. Rock solid. And on the count of three you are going to open 
your eyes and if you look at your hand, you still can’t move it. One, 
two, three, open your hand. Try to move it. Does it normally do 
that? What’s going on? I think I made a mistake, see you. 
Shane: It’s okay, there are lots of other hypnotists 
 Igor: Someone is going to have to undo this at some point. 
Shane: It will undo it at some point I’m sure. 
Igor: Yeah, exactly. So here is what we’re going to do, you have a choice. 
We’re going to do one of two things. Either I can undo that 
alignment you had inside or we can release the hand and we can 
make it revert back to normal and normal things. 
Shane: Release the hand. 
Anthony: Are you sure about that? 
Shane: It sounds like a good option. 
Igor: Do you think he’s congruent with that? Alright, so what we’re going 
to do, is go ahead and tap your hand with one, two, three and ahh, 
like magic. Good job, well done. Give him a round of applause. 
 By the end of today every single one of you here will be able to do 
that with pretty much anyone you meet. Who would like to learn 
to do that? Right? Now those of you who have trained with me 
before may have noticed we did things slightly differently to the 

normal way we teach instant inductions, so bear with me as we go 
through same process. I know a lot of you will be familiar with this, 
but we will change a few things along the way just to set you up 
specifically for the street. Is that okay with you guys? 
Those of you who haven’t trained with me before or haven’t seen 
anything like this before, you’re in for a wild time, so just enjoy 
yourself, right? So what we’re going to do is take that whole 
process and break it down step by step to make it really simple, 
make it really easy; make it very natural to you. Is that okay with 
you guys? 
First what I want you to do is find a partner – actually what we’re 
going to do is walk around the room and you’re going to do this 
with as many people as possible, with as many people as possible. 
You go up to them, you look them in the eyes and you tell them I 
am an amazing hypnotist. I really am. Look in their eyes and say 
with absolute conviction – can anyone do that? 
Audience Member: Sure. 
Igor: Can anyone not say that without absolute conviction? 
Audience Member: No. 
Igor: Well good, so then you get to turn around and the other person 
does the same to you. I am an amazing hypnotist. Wow, really? 
That’s good. 
Anthony: Igor told me 
Igor: Igor told me so. Can all of you say that congruently and with a real 
attitude? Yes? We’re going to test your attitude now. Folks you 
have three minutes to tell everyone in the room just how amazing 
you are as a hypnotist. Off you go. 
So was it easy to introduce yourself as a great hypnotist, yes? 
Everyone enjoying that? 
So the next thing you are to do is we’re going to start looking for 
certain things right? So I’m going to introduce myself as a great 

hypnotist and say, hi, I’m a great hypnotist. Whatever, it doesn’t 
really matter. Just come over here and experience some hypnosis. 
All you’re looking for is how they’re walking over and just get their 
attention. That’s it. Is that easy to do? You’re asking someone to 
stand somewhere. Could you stand over here for a second? Now, 
just look at me. Is that difficult to do? So what we’re doing here is 
– we’ll just do it very quickly and then we’ll elaborate on as we go 
along – you’re all familiar with the ABS formula right? Everyone 
recognize the absorption of attention part, right? Just find as many 
people as possible, your job is number one to move them around 
somewhere, just check how well they’re responding and number 
two is to focus their gaze on you, focus their attention. Where their 
eyes go is where their attention goes more or less. Does that make 
sense? So you have two minutes to do ten people. Off you go. 
So was that easy to do? 
Audience Member: Yes. 
Igor: Yes? So what we’ll do now is just add a little refinement. Notice 
how some people, when you ask them to step over here for a 
moment, they get a little hesitant. Did you notice that? With other 
people when you say step over here, they get kind of nice and 
relaxed and are like, oh, this is easy. Did all of you notice that 
happening just as you were doing this? Yes? Here is what I want 
you to do, if the person steps over nice and lightly, just come over 
here would you? There you go. Then you are in good shape. What 
that is called is compliance. They’re following along, is their 
mindset in the game or out of the game, what do you reckon? 
Audience Member: Inside. 
Igor: Are they going to be coming along with you, doing the stuff you do 
or is there some resistance? They come along with you right? If 
they resist – could you step over here a little bit– 
Anthony: But what were we doing? 

Igor: – right? At this point would you be fair to say we have some 
resistance going on here, right? Do you want to start your instant 
induction here? 
Audience Member: No. 
Igor: No, because you don’t have all of their attention and the critical 
factor has increased rather than decreased. Does that make sense? 
So we have to put them at their ease. You can do that with 
language. We’re going to do something very simple in terms of 
hypnosis. Do you like to relax? 
Anthony: Yeah, of course. 
Igor: Come over here and I’ll show you how to relax. Alright, now let’s 
say I have him completely here, what you do is start playing with 
their body. Do you see this little rocking motion I have here? You 
want to test their rocking motion to see how comfortable they’re 
feeling, but you’ll still talk to them as you’re doing this, so really, all 
we’re going to do is have a little experiment on how your mind can 
turn to relaxation. 
If you’ve had a stressful day before, where you felt like you want to 
switch off and just feel good, right? How would you like to learn 
how to do that instantly whenever you want? 
Anthony: That would be amazing. 
Igor: You’ll notice what I’m doing here as I’m talking to him. I’m going to 
slowly – moving his body around a little bit – this lets me first all get 
his body in a rhythm a little bit of relaxing, but it also lets me test to 
see how well they’re responding at this point. You see how that 
works? If he’s rock stiff, rock solid, I may just switch to someone 
else and work with them first. Otherwise, if I can just talk to him 
about comfort or relaxation or how this really natural, if there are 
any concerns and so on and all the time I’m rocking, this gives me a 
feeling – an instant feedback as to how responsive he is becoming. 
Does that make sense to you guys? 

So here is what we’re going to do now as a result of this. You’re 
going to go around and do exactly the same exercise again. In other 
words, you’re going to introduce yourself to someone, hi, I’m an 
amazing hypnotist, can I do some hypnosis and as they walk across 
they’re either be totally compliant or they’ll have a slight hesitation. 
We don’t need to have a great hesitation, just a slight one, right? If 
you feel a slight hesitation move across – come on over here, all 
right, just like – there’s a little bit more, in fact, that’s okay we can 
deal with that. 
All I want you to do now, if you get a slight hesitation, is turn up 
your attitude, smile at them, do that little sort of rocking back and 
forwards, side-to-side, in kind of random patterns and talk to them 
about, there’s nothing to be concerned about it in terms of what 
we’re doing. We don’t want to hypnotize you yet, I just want to 
show you how to relax. Have you ever noticed that when your 
mind’s in the right place, your body just relaxes like that and feels 
great, have you ever noticed that? How would you like to be able 
to do that anytime? 
Anthony: It would be amazing. 
Igor: So notice how each time I have spoken to him his body started 
relaxing more. He’s giving more leeway and setting up the context 
to do the work. Does that make sense? All right, guys, do ten 
people. I’ll give a little longer this time, three and a half minutes, 
off you go. 
Anthony: We’re going to take this a little bit further now and one of the – it’s 
kind of a mantra of mine when I’m training people - is to test your 
work, okay? I’ve got into this via a very indirect, Ericksonian style of 
hypnotherapy, which is good and it’s great language and it’s lots of 
good technique in it I love. And I’ll use some of that on the street 
but most of the time it’s much more direct. People often mistake 
my stuff being completely direct but it’s pretty direct. 
Many people when I begin with it focus on the induction, which is 
building up to an induction, we’re dropping you right in the middle 
of it here, but when I say, test your work often I’m referring to the 

stuff we’re going to do later on today, the phenomenon. If you 
think they’re hypnotized then give them a suggestion; their hands 
stuck, their feet are stuck, they can’t remember something, they 
can see something that isn’t there. Test your work. 
The vast majority of hypnotherapists never test their work, would 
never know if someone was hypnotized because it might crash and 
burn around, okay? So that testing process doesn’t just apply to 
amnesia and hallucinations. Right here, what you’re doing already is 
testing. 
This isn’t just a sequence of actions, you’re going to go through like 
a robot and not think about, okay, but by the time we get to this 
place you have – Just come over here, I’m a hypnotist – 
Igor: All right. 
Anthony: – Can I show you something interesting? 
Igor: Sure, of course. 
Anthony: Just take a step forward for me and just place your feet together if 
you would, all right. All of this stuff is to me - is just like this arm on 
the shoulder, it’s just a verbal equivalent. I’m trying to feel and 
sense his he moving in my direction, not just from a sense of 
compliance, I want compliance, I want him to do exactly what I ask 
him to do, pretty much on the beat that I ask it, okay? But I want to 
feel, again, resistance can make you think they don’t want to do it. 
That’s not necessarily the case, it’s just misunderstanding. 
 If they think they’re being dragged somewhere away from their 
friends and they’re less comfortable about that, then they may give 
some physical resistance. If you give pretty much any reason at all 
to stand there, this is a better spot, stand over here and you can 
relax, any reason, even if it’s a nonsensical reason people will just 
take a step and stand there, okay? 
So when we’re doing this you’re obviously getting to know each 
other and it’s a little bit of a laugh, right? I want you to genuinely 
try to gage consistently where they’re at, where their attention is at 

and Igor will talk about levels of attention later I’m sure, but at this 
point, is that pretty much on the beat, when you give a suggestion, 
when you give an instruction at this point, if you like, rather than a 
suggestion, are they acting on it perfectly? When you get that hand 
on their shoulder, this is like a sensitivity drill. 
So if I say, you can relax or if you ever have an experience where 
you just need to relax more and I don’t feel that loosen up at all 
then that idea hasn’t been taken on board at all, even though it was 
delivered as a question. We’re going to drill this in over and over 
and over again until your ears bleed. But the purpose is not just to 
say these lines without any real engagement, get their attention, 
get their eye contact, put your hand on their shoulder and feel, be 
sensitive as you can to what’s coming back to you because that’s 
how you’re going to get better at it. 
I can tell you the vast majority of the time in a typical Street 
Hypnosis situation, by the time I get to the induction my work is 
done. I’m absolutely certain that I know the induction will come off 
and that’s all down to the simple and constant testing. All right? So 
we’re going add a little piece to it now about getting the eye 
fixation and the best ways of doing that and then we’ll practice 
again. 
Igor: Okay. 
Anthony: Yeah. 
Igor: Just remember folks that the key here is, you’re responsible; you’re 
the hypnotist, right? Who is the hypnotist in this room? 
Audience Member: I am. 
Igor: Okay, he’s right, he’s over there. No, you’re the hypnotist, which 
means that the drills we’re doing right now - imagine you’re on the 
street and you’re going to have to do something with this. You’re 
going to get someone’s hands stuck to the wall, hallucinate 
something, whatever. Does that make sense? So you need to 
convince yourself, am I happy to put this person in a trance right 
now? And if there’s any doubt in your mind, well, then either call 

someone over or stop playing with it, get a little bit more of this, 
talk to them a little bit more until you find that kind of natural 
receptivity thing coming on. 
 All of you have a sense that some people were really easy to work 
with, yes? All of you have sense that some people are little bit 
more like, I don’t know about this, yes? 
Audience Member: Yes. 
Igor: That’s the sense you want to develop, that’s the whole thing that 
Anthony’s talking about. All right? Shall we go on to the next part, 
the eye fixation? 
Anthony: Just to add one thing, when you’re giving an instruction to move, 
without getting into complexities, language - just phrasing it as 
would you, could you, or can you, just makes people step right into 
it. They take it as an instruction, as a command. Would you stand 
right here for me? Would you place your feet together? It kind of 
assigns some value to it. So they will go over there, rather than just 
saying, stand there, stand here, do this - it just softens it slightly and 
I find that helps things a lot. 
Igor: All right – 
Anthony: Yes. 
Igor: – so go into the ‘eye’ thing or do you want me to do it? 
Anthony: You go for it. 
Igor: Okay, so the next thing, again, is at the same point introduce 
yourself as a great hypnotist. Hi, I’m a great hypnotist, did you know 
that? 
Anthony: Yes, yes. 
Igor: Well, of course, you did. So if you stand over here you’ll actually 
get to experience it too, isn’t that fantastic? Wow. So is this a 
compliance subject or not? Do I have his responsiveness or not? 
Audience Member: Yes.

Igor: I do, don’t I. Well, good, in that case I put both hands on his 
shoulders and now, here’s the key thing, I’m going to look straight 
in his eyes or maybe, get him to look into my eyes. Please look into 
my eyes. There, so what I’m looking for is, do I have eye fixation? 
Do the eyes become perfectly still? Can you almost notice that 
something shifts? It’s like a breathing shift maybe or a slight change 
in the eyes. It does not matter if you can tell what the shift was as 
long as you get a sense of something just changed there, I’m not 
even quite sure what it is. Does that make sense? 
Anthony: Possibly the pupils dilated. 
Igor: A little dilation of – 
Anthony: Yes. 
Igor: – of the pupils and we can talk about that later on. For the moment 
all we’re looking for is, is there a slight shift in that person and do 
they have all their attention locked on you? 
Anthony: Yeah. 
Igor: Can you get that part? 
Anthony: Let me just add one little tip for this eye fixation. Again, it kind of 
makes it easier. Some people really struggle to look in your eyes, 
especially if you’ve got both eyes locked on their face. Their eyes 
will track all over your face, okay? So often if they’re kind of a bit 
timid they can’t manage to lock on I just say, look here, just right 
underneath my eye, okay, and I’ll point to one spot and rather than 
looking through both their eyes, like this, normally, and just 
habitually now, I just focus on one of your eyes, and I’m actually 
going to look straight through your head, all right? So, because of 
what that does, it encourages my eyes to fixate and they will not 
move from that point. I’ll actually look at the light reflecting in 
Igor’s pupil and try, like I’m looking at a magic eye picture, all right. 
 My eyes will fixate and dilate slightly and they’re gaze then has to 
fixate on a single spot and they won’t move, they won’t look at 
their friends, they’ll just stay locked on. So we just - when you’re 

doing it, rather than it just being this, where our eyes are kind of 
tracking - just get their attention and say, just look here. Just keep 
your eyes on that spot. And then I know that I’ve got his full 
attention, okay? 
Igor: Is that easy to do guys? Notice the different responses you get in 
people’s eye patterns and the focus levels as you do this. There’s no 
right or wrong, just notice how people vary. Off you go, all right. 
So was that easy, yes or no? 
Audience Member: Yes. 
Igor: All right, let’s have a little conviction, was that easy, yes or no? 
Audience Member: Yes! 
Igor: Thank you. Who noticed that there’s different levels of attention 
that you’re getting from different people, anyone? 
Audience Member: Oh, yes. 
Igor: How do you notice that? 
Audience Member: (Multiple answers at the same time.) 
Igor: Body language, eyes, – 
Audience Member: Yeah. 
Igor: – just a sense. 
Audience Member: Yeah. 
Igor: Just a sense, right. Whatever that is that you’re doing, that’s what 
you need to be building, that’s your instinct. That’s why Anthony 
can say without a shadow of a doubt that he’ll know before he 
starts the induction who is going to be a great respondent, does 
that make sense? 
Anthony: And just put that in perspective, as I look out at a crowd like this, I 
have no idea who’s going to be a good responder. I cannot walk 

into a room and spot good subjects. I’ve got to find out by testing 
them out a little bit. 
Igor: By giving them – 
Anthony: Yes. 
Igor: – the little suggestions – 
Anthony: Yes, exactly. 
Igor: – the little instruction – 
Anthony: Yes. 
Igor: – the little feedback. It’s the feedback that tells you what’s going 
on. Does that make sense? Is that easy so far? 
Audience Member: Yeah. 
Anthony: Yeah, okay here’s the next step. So you have their attention, you 
introduce yourself, we’ll do the whole same thing, Hi, I’m your 
hypnotist - 
Igor: Fantastic. Come over here. Have a step. Fantastic. Look at me, just 
focus on my eyes. That’s right. Now we have the fixation of 
attention, this is the point you’ve gotten to. Next thing is I want you 
to just cup your hand and hold the back of his head. A lot of you 
are familiar with this already. I just want you to hold the back of his 
head, nothing else. Just hold the back of his head, okay? No 
yanking, no pulling, no turning the head off and kicking the football 
around, just hold his attention and hold the back of the head here 
and just wait for a few seconds. You’ll notice, especially, when 
you’re the subject that it changes something inside you. Just 
noticed what that is and will talk about afterwards. Is that okay? 
All right guys, you have one minute to do that to as many people as 
possible, off you go. 
Okay, that was easy, right? 
Audience Members: Yes. 

Igor: What did you notice when someone was staring at you? And at 
some point he put his hand at the back of you head and carried on 
staring. What happens inside of yourself as a subject at this point? 
What kind of things? 
Audience Members: Connected. 
Igor: Say again. 
Audience Member: Connected. 
Igor: You felt more connected. What else? 
Audience Members: Weird. 
Igor: A little weird, all right. 
Anthony: So did he felt weird, what? Weird uncomfortable? 
Audience Members: Weird and kind of uncomfortable 
Anthony: Remember we spoke earlier about motion. You know, even if 
what’s happening was his hand on my head, that’s still a raising in 
emotion, so it’s still useful. 
Igor: What was that? 
Audience Members: Calming. 
Igor: You found it calming, okay, what else did you find?
Audience Members: An altered state of consciousness. 
Igor: You start feeling like an altered state of consciousness. What do 
you think you should do? The weirdness he felt, that also brought 
the unconscious a comfort, a connection. All these are signs that 
something like normal reality is no longer working. Sometimes 
special reality is starting to work, does that makes sense? So really, 
the induction has already begun, although it may be a fraction of a 
second that you bother with that. Does that make sense to you 
guys? 

 I saw a couple of DVD’s - something very interesting here as well, 
which is, when you have the person there, you started carrying on 
with this whole swaying and testing sort of thing because as 
Anthony was saying earlier on, your testing never stops. Another 
way of thinking of it is, it’s a feedback loop, right? And the 
feedback loop is constantly cycling. The minute you stop sending 
back the feedback, another words, cycling the feedback loop, that’s 
where trance either stop or where things could happen because 
you’re no longer in the experience, you’re just observing the 
experience. Does that make sense to you guys? So you’re always 
alert to that feedback loop. 
Anthony: Another point I’m going make is this, in any kind of hypnotic 
encounter, even if it’s, you know, a cozy therapy room, or a 
booming club, it doesn’t matter. At some point, you have to 
become the dominant party in that relationship and again some 
people misinterpret as being overbearing or authoritarian. That’s 
not what I mean. I mean it more like in a doctor patient 
relationship; you trust that he has certain expertise. He’s asking 
you to swing your arms around and do silly things and there’s 
probably a reason even if you might not know what it is. 
And this little step, of just touching the back of the head, I normally 
just place one finger in the back of the head and here’s a physical 
way of immediately become a dominant party in this situation. 
They have a sign of value to what you’re doing. It gives some 
meaning to what you’re doing and they’re now a kind of poised, 
waiting for your next direction, your next instruction. It’s not going 
to come from them because they haven’t really been in this 
situation before. So, you’re the dominant party and you’re going to 
continue to direct their experience, okay? 
Igor: All right, so let’s do something with this, shall we? So you’ve got to 
the point where you move them around, you have all the rest of it, 
you have their attention, and as Anthony says, you can get to this 
point easily enough, right? All that you should do now is just the 
set up for something a bit later on. What I what you to do now, is 
move their forehead into your shoulder, right? Note, I’m not 

pulling, I’m not forcing, I’m just gently guiding his forehead into my 
shoulder. Now that may come with a whole bunch of balance with 
it. Give me your balance, so I may have his whole body. Notice 
how I have to take a step back as his whole body comes into me, 
right? Or I might just have a token nodding of the head and he’ll 
still have most of his balance. It doesn’t matter, the point is two 
things. Number one if you’re getting their whole balance, please 
take a step back. Plant your leg on the ground because you’re 
responsible for that person’s balance at this stage. Does that make 
sense? If you are a small person and you have a very large person, 
this may not be the best mix, right? Do you know what we do at 
that point? Please have a chair, sit down, you can still do it. 
Anthony: Do you want me to sit down to show them? 
Igor: So even if there’s a big weight and size differential, you can still do 
the same thing. Just look at me. Anthony, let’s just turn his chair 
sideways so everyone can see properly. Okay, so you guys can see 
properly here, yes? You guys in the back, can you see all right? 
Okay, you still have the same differential. The size differential has 
been taken care of now, hasn’t it? I can still have both hands. Look 
at me. I still have the cupping and just bring it forward. Just 
because he’s sitting in the chair, doesn’t mean you can’t do the 
same thing. Does that make sense? 
Anthony: This point about balance is another soft test at this point. It’s not 
that they have to go off balance. It’s not like simply leaning on me, 
and I’m certainly not trying to pull them off balance. I’m trying to 
get him to that balance point. I’m trying to get that person’s so that 
they trust this process enough. So they’re happy to give me their 
entire body weight if that’s the ideal that they’re picking up. So 
that’s another nice little test to follow so you just touch the back of 
the head and you just lean forward with your body weight and – 
Igor: That’s a very receptive person; she’ll like it a lot easier. 
Anthony: Yeah. 
Igor: Okay, guys a quick question over here. Go ahead 

 So the question is, what do you do if you’re in the street and there’s 
no chair, right? We’ll come to that afterwards; there are a lot of 
different actions you can take. Let’s just get this one out of the way 
first and will deal with those other things after. Trust me, there’s 
lot of ways of dealing with that, okay? Any other questions? 
 So he’s mention that he’s more uncomfortable if he’s right handed 
when he’s actually to the left? Some people feel more comfortable 
one way, so the question is, is there any difference which way you 
turn them? It would be different with each person, so I wouldn’t 
worry about that. The key thing is, if that person’s level of 
discomfort is interfering with the process, then you have to do 
something. Otherwise, I don’t think it makes any difference. You’ll 
get used to it over time and you’ll notice if someone feels 
uncomfortable one way, you might try the other way. Just play 
with that, that’s the easiest thing. You want to add something. 
Anthony: You had a question, didn’t you? 
Audience Member: I was going to thank you for the chair demonstration because I’m a 
short lady. I’ve been avoiding a lot of the tall guys in this room. It’s 
nice I don’t have to be on my tip toes it might be – 
Anthony: – I was on my tip toes last night shouting in a pro tennis player’s 
ear. 
Audience Member: Yeah. 
Anthony: But he still ended up completely hypnotized. 
Igor: You’re the hypnotist you can do it with anyone, you just change 
your environment to suit you at that point, right? Very quickly – 
Audience Member: What if someone doesn’t want to be touched on the head? 
Igor: Right, well actually the whole thing is an escalation. Rules say I 
start touching with the hand shake and I put my hand on their 
shoulder. Would you like to step over here? If I having problems 
with my hand on the shoulder here, do you think I’m going to go for 
the full induction of the head, with something like that? No. It’s a 
very different thing. Is he standing over here now? Notice how he 

got both hands on his shoulder now. That’s even more than 
dominant. I’m actually inside his physical space. I am invading him 
further. I’ve got his eye contact and so on. He’s going to allow me 
to do this, then unless he has issues around being touched in the 
head, which some people do, then it really won’t be that simple to 
apply to the whole process. 
Anthony: You just put this into context. We’re just starting you with one 
induction – 
Igor: – there’s a lot of things he can do and we will get on to some of the 
other stuff later on, as well. The thing right now is to treat this as a 
training wheel exercise. A lot of you will actually stick with this for 
many years to come because it’s fun and easy to do. There’s lots of 
other variations as well. Don’t worry about that too much right 
now. And one very important thing to bear in mind is, if it can go 
wrong at some point it will, right? It’s just life. 
So as long as you take it with a good spirit and go, oh you know, 
sorry about that don’t worry about that. Come over here and sit 
down, will do it a different way, right? And then he’s totally 
relaxed, totally chilled, and people tend to be quite good with that. 
And honestly, if they’re still not good with that because you touch 
him on the head and he really didn’t like it and even when you 
apologize and try another method; then actually, thank your lucky 
stars boys and girls. Thank your lucky stars because that’s probably 
a person you do not want to be hypnotizing in public unless they’re 
paying you a lot of money to overcome some kind of trauma, which 
has to do with being touched on the head and all the rest of it. All 
right, does that make sense? 
Anthony: – and – 
Igor: It’s kind of like a built in test. 
Anthony: – and the other thing is, the shoulder is just as good as the head. So 
if you’ve got a lot of hairspray or some reason you don’t want to 
touch the head just – 
Igor: – there’s lots of ways you can. 

Anthony: – you like cleaner hair. Just for now use the shoulder. 
Igor: For now let’s just keep it very simple and we’ll give you more 
reasons as we go ahead, we’re good? Okay, so what do we have so 
far? We have the handshake induction. We have the first 
compliance test. We have the second compliance test; we may do 
a little rocking if we get into it. We have the fixation of attention. 
We have the hand on the back of the head, right? 
Now what we’re going to add is bringing the head forward onto the 
shoulder. Now, notice a couple of important safety tips. Those of 
us wearing some eye adornment’s, this is not a good idea to bring 
their head forward because crushing those glasses against their 
eyes is not a real recipe for happiness, especially out there in the 
real world, all right? So if someone’s got glasses just say something 
like, can I borrow your glasses or could you put your glasses 
somewhere safe for a moment, please? Don’t take off your glasses 
for now by the way, just because you’re hearing this, keep them on. 
You know, give them a chance to practice taking control over the 
glasses. Does that makes sense? 
Make sure those glasses are somewhere they feel safe with them. 
May be in their pocket and if it’s a quiet environment like a dinner 
party or something maybe on the table. In a bar or club, don’t put 
it on the table because they might get more concerned about 
what’s happening to their glasses and so on, does that kind of 
makes sense? So take care of that person and notice that the part 
of their head that is going to touch your shoulder is right here on 
the forehead. Nothing below, right? So you only show that you’re 
guiding the forehead into the shoulder, in that way there’s a nice 
balance point. Is that easy? Okay, off you go guys. Let’s take a 
minute to do that now. 
 So did you guys enjoy that? Is that easy? So that’s healthy and a no 
brainer that part, right? So now we are going to come to, shall we 
say, the technical part in the whole induction, right? When I say 
technical, it’s only because most people come in with this 
misunderstanding. The next step, for those who trained with me, 
kind of know what we’re talking about. You come down the hall 

handshaking, induction, coming over here, be nice and friendly with 
a big smile, you have their attention, you have your hand on the 
back of their head. Now for the induction, essentially to bypass the 
critical factor, is to trigger the startle reflex. By triggering the 
startle reflex for a brief moment of time, it’ll last for a split second 
to a couple of seconds, depending on the individual. Their regular 
thought patterns go offline. That is the opportunity to do 
something, does that make sense? 
 Now, to trigger this startle reflex all you really need is that (quick, 
gentle tilt of the head forward). Did you notice his slight blink and 
the quick shift in his posture, right? Now I don’t necessarily 
recommend going around poking people in the forehead, or you 
can and we’ll talk about that and how to do that later on. The point 
is, you can do it anywhere, either here or being interesting in doing 
this, right? That’s another startle reflex. You notice she’s beginning 
a blink reflex, she had when I did that. Why, is a sudden startling 
noise close to the body, right? To trigger the startle reflex in this 
particular induction, all we’re going to do is position it so you can 
see. I’m just going to use one finger, that’s it, one finger in the back 
of the head. I’m just going to tip it forward, slightly. You notice the 
tiny motion of the head? I am not looking for a big yank, right? 
That is the recipe for law suit. What I’m looking for is a tiny finger 
in here, as soon as he lost conscious for a second, that little jolt, 
that’s all that you need to do for this to work. Does that make 
sense for you guys? 
 So your hand is here and all we’re going to do is a little jolt. You’ll 
see the jolt and from here, very gently, you are going to guide his 
head into the same position you had it before, all right? So once 
again, I was asking how to do different angles than this. From this 
position here, a little jolt, and then a guide. It is not a pull, it’s not a 
force, it is not a hard jerk, it’s not causing a whip lash injury to 
happen, literally, it’s just a little finger creating that effect and then 
guiding it in. Can you all do that? Just spend two minutes doing 
that with as many different people as possible and then we’ll come 
back. 

Anthony: And when you do this, again, this is another sensitivity drill for you. 
Right when you give that tap on the head, you’ll find that reflex 
response, much like a very sharp rise in adrenalin or attention and 
then it drops off again. So what I find tends to happen is with that 
tap, it’s almost like it comes forward as a moment of resistant, then 
they fall into it. Just like you jumped out and said, boo, and 
someone said, oh God, why did you do that? It’s the same thing 
that’s happening there, that’s what I’m trying to feel and look for. 
It doesn’t matter if it’s slightly staggering. Some people get pulled 
off balance by the fact that they get a tap on their head, they look 
up and then kind of give in. I’m trying to get as much unconscious 
response as I can, trying to read as much as I can from that one 
little tap. Now you can start. 
Igor: Still a question? So the question is, is it a giving in we’re looking 
for? What your – 
Anthony: – yeah, yeah – 
Igor: – looking for is the smoothness, right? 
Anthony: Yeah. 
Igor: If the person gets all rigid like this, well, you’ve already got a bit of a 
spanner in the works. But if you got like this, now I’ve opened it up 
and can guide it through. 
Anthony: – that’s the bit I’m looking for. That’s going to time that kind of 
guiding, because I now know that they’re breathing out and they’re 
breathing in and you’ve got that trust – 
Igor: – some people will drop like a sack of potatoes. You saw Shane do 
a pretty good version of that one earlier on, right? Other people 
will be like that and they will be looking at you to determine what 
happens next. If you go, come on, that’s not a happy response, will 
that be effective? If you go, that’s right all the way. So you just 
take everything in stride. The key you’re look for, is number one, 
smoothness, two, how would you like them to treat you if that was 
you, does that make sense? So get different reactions from as 
many people as possible with this because, and you’ll all get a 

relatively wide variance, it’s important that you experience this for 
yourself, make sense? Off you go, guys. 
Igor: So was that easy, folks? Yes, easy to do? You noticed a variety of 
responses, yes? You noticed some people just dropped like a sack 
of potatoes? Where others were kind of rigid and needed a little 
something extra to release, did you sense that? Yes, would that be 
fair to say? And did you notice how everyone at some point 
releases once you get the right combination of whatever needs to 
happen, is that correct? I’d like you to remember that experience 
because that is the foundation on which all you’re hypnotizing, 
especially the induction and so on, will be built. Every suggestion 
you present will be taken either instantly or there’ll be some 
hesitation and sometimes you have to massage it, for it to naturally 
be accepted, right? And it will be easy, I’ll just do something slightly 
differently and, oh now it works. So does that make sense to you 
guys? 
Igor: Are you ready for the real magic now? Are you ready for the fun 
part, the convoluted language pattern that goes with this? 
Audience Members: Yes. 
Igor: I warned you this will tax your memory. 
Audience Members: We’re ready. 
Igor: I know. So you have all the positions over here, right? You looked 
into their eyes, you focused their attention, you’re happy with the 
attention, hand in the back of the head, you tip the back of the 
head forward. Now, just at that point, notice how, if they become a 
little resistant at first, but then you don’t see anything? Notice how 
we have a little bit of the shock and now he’s surrendered? That’s 
the point the ‘sleep’ comes in. So you have him, a little surrender 
and ‘sleep’, all the way, that’s right, all the way, that’s it, there you 
go, and then you bring him back. Is that easy or difficult to do? All 
you’re doing is adding one word, ‘sleep’. And if you want to add 
some extra language to make it kind of comforting, crooning, that’s 
all good, go ahead. 

Audience Member: Can you use another word besides ‘sleep’? 
Igor: So the question is everyone uses the word sleep, is there any other 
word you can use? Yes, but it becomes more convoluted because 
‘sleep’ is more compact, it has all the ideals in it. In some 
communities there may be something that fits that community, like 
trances or going inside, or something like that. 
Anthony: It’s just for relaxation; it’s a starting cue – 
Igor: – exactly – 
Anthony: – you can say any of those things. I hypnotized three and a half 
thousand people before I said the word ‘sleep’ because it seemed 
ridiculous to me. But as soon as I started saying that word, ‘sleep’, 
because I had some standard hypnotic training, my success rate 
increased massively. People just seemed to know what it meant, 
they just know what to do. 
Igor: Remember, it’s a cultural cue, because people were seen doing it. 
Hypnotic statistics says, what is the one thing that people will 
always say to you when you tell them you’re a hypnotist, look into 
my eyes; oh you’re going to say sleep now, right? It’s kind of been 
culturally planetized. You guys saw Vietnam? Where you have 
constant hypnotists, you know, it’s probably even best that it work 
in many ways. But watch North America, watch Europe, and even 
the people there have a perception of this. You may as well use a 
culturally accepted word. Does that make sense? And don’t worry, 
after break we’ll come onto other language and so on. Right now, 
we’re just trying to keep it as simple as possible, adding in just one 
word. 
Anthony: Let me just give you one little reminder, okay, we’ve now gotten to 
the point where you are going to say this word. This is the point 
where, you know, in the lay persons eyes the hypnotics happens. 
So as well as adding that one word, what I add now is my intent, to 
assure the response you want. As you go around the room now, 
understand that if you learn to hypnotize people with this now, if 

you get their attention, you get their compliance, you get that 
fascination and you give them that tap and you say ‘sleep’ and you 
mean it, some of you are going to hypnotize people in here. 
Igor: There’s a simple way of doing this. Everyone hold out your hands 
like this, if you would. Now I want you to hold onto something 
here. What this is, is your hypnotic cloak. Put it around you. Put 
on your hypnotic top hat. If you want to have an evil monocle, as 
well, that’s good, too. Now with that attitude go out and put in the 
word ‘sleep’, off you go. 
 So boys and girls, how was that? Was that easy? 
Audience Member: Real good. 
Igor: Yeah, it worked okay? Who enjoyed that? Okay. Is it easy to do 
just by putting the word sleep in? Did you notice how some people 
have a slight hesitation, but you can still hypnotize them as long as 
your attitude is in the right place, it just kind of sooths it away, 
notice, this? 
Audience Member: Yes. 
Igor: Okay, now we have one more piece of this, which is really 
important. Lots of people think that the induction is when we ask 
the person to sleep. That is not the induction, actually the most 
important thing you do in that whole process in my opinion, is what 
happens next. It’s what you say after you say ‘sleep’. Does that 
make sense? 
 We’ll talk a little bit more about the mechanic of this after the 
break, but for a moment I want you to look at a deepener. The 
simplest way of doing a deepener is just a magic formula, which is 
something which is standard, classic and a mystery, and I kind of 
like it just because it’s really a no brainer to remember. 
 “The more you relax, the better you feel. The better you feel, the 
more you relax.” We have such a feedback loop between feeling 
good and relaxing and feeling better and feeling more relaxed, and 
so on. Does that make sense? 

Anthony: What it takes care of, again, for most people, especially the first 
time they’re hypnotized, is that they expected to be asleep or they 
expect not to hear you, or they expect not to be thinking and all of 
that stuff rushes through their mind after you say ‘sleep’. The fact 
that you just continue talking, tells them without you having really 
stated it, is that this is fine, this is exactly what I am expecting, this 
is the perfect situation. You’re doing brilliantly, right? The mistake 
a lot of beginners make is they say ‘sleep’ and they kind of look, to 
see if they’re asleep, right? Are we there, yet? I guarantee they’ll 
just look up and open up their eyes, however good that induction 
was, they’ll just open their eyes, because they’ve lost direction, and 
so on. 
Igor: Incidentally, we might as well practice this. From time to time 
someone will actually do this. They’ll, you’ll say ‘sleep’ to them, 
they close their eyes, and come right back up and look at you, like 
what? What do you do at this point? Any ideas? 
Audience Member: The better you feel, the more you relax. 
Igor: That’s right. The better you feel, the more you relax. The more you 
relax, the better you feel. Now if his eyes are still open, you say 
that’s right, just close your eyes, the better you feel, the more you 
relax, the better you feel, the better you feel the better you relax. 
It doesn’t matter what they do unless you’re having an actual, shall 
we say, some kind of resistance to the response, like they claw you 
away, they’re fighting in the air trying to put your eyes out. At that 
point I hope you have enough acuity of all your senses to realize 
that something else has gone deeply wrong, make sense? 
 But for almost anything else that can happen in the whole induction 
as long as you keep rolling, they will eventually slip into the right 
trance. Think of it this way, when someone goes there and looks at 
you this way, they’re naturally wide open trance, and the very next 
thing you do or say will be a suggestion. Now, would you want to 
give him this suggestion? Or would you like to give him the 
suggestion to laugh, right? So you’re attitude is really important, 
this is the key piece, so remember, put your cloak on, throw it 

around you. Put on the top hat, I like the top hat and the little 
monocle, go ahead. 
Audience Member: Laughter.
Anthony: Were getting to kind of feel you out – 
Igor: – we’ll talk about those things later. Right now the only reason for 
the feet was an extra act of compliance, that’s it. We don’t need 
the feet. Hypnosis doesn’t happen with the feet balancing or not, 
it’s purely a simply act of compliance, that may be useful for other 
things we will do later on, but we’ll get on to that. For the moment 
all we need is the counting we talked about. Go ahead. 
Audience Member: I find that I got lost when I tried to do this, my mind filled up so fast, 
I got lost doing that simple thing and I actually used deeper, deeper, 
deeper. 
Anthony: – deeper, deeper, deeper. 
Igor: Okay — 
Anthony: – that’s all right. 
Igor: So, Jim was saying it sometimes he gets overloaded with – 
Anthony: – deeper, deeper, can be used, that’s fine— 
Igor: – all the mechanics and it might be too much to remember and that 
in a simple act of trying to do this, you might as well use the Jim 
variation. 
Audience Member: I can’t remember. 
Igor: So its two words of hypnotists; ‘sleep, deeper, deeper, deeper, 
deeper, deeper’. Is that easy to do, folks, yes? Is that so easy to do 
that we can just add one little piece to it to make it proper for the 
street? It’s something that is only necessary for sleep hypnosis, but 
it’s very necessary for sleep hypnotists. Shall we add this or do you 
want to do this one quickly and add something else later? 
Audience Member: Add this. 

Igor: All right, here’s what we’re going to do, we’ll have the whole higher 
mass hypnotists come over here – 
Anthony: – fantastic – 
Igor: – if you want to be a subject look at me, look at me, here, very good 
and sleep, deep, deeper, deeper, the more deeply you relax, the 
better you feel, the more you feel good, the more you relax and 
deeper and so on, right? Here’s the problem; what if I’m so into 
this and I think you feel fantastic as you’re going deeper in the 
hypnotic journey, wow, what an amazing experience you’re having. 
How are you guys feeling right now? 
Audience Member: Okay. 
Igor: Did you feel a little bit of it was left out, right? Are you going to 
allow this to be happening here but not over there? Right? So we 
need to make sure this is sleep hypnosis, this is foremost. Even if 
you’re doing an elective demo for a bunch of medical doctors or at 
a Rotary Club that you have client at and so on, you are still 
performing. You cannot forget your audience, does that make 
sense? So as soon as you have this person over here; the better 
you feel, the better you relax, and so on, you can give a very simple 
induction. Now, find your own balance as you go deeper into 
trance. Now, you have half of the equation. Now, I can stand back 
and talk to you guys as you go deeper, deeper, and deeper. The 
deeper you go the better you feel. The better you feel, the better 
you relax and deeper you go, that’s right. 
Audience Member: My turn next. 
Igor: Thank you. Did you notice how much more you can include into the 
experience since I’ve done that. Does that make sense? 
Anthony: You’re the audience, unless this is one to one interaction, some 
random acts of clients this isn’t – 
Igor: – exactly – 
Anthony: It’s not actually for me, it’s for you. Again stand up and make sure 
you can be heard. The other thing if you’re an outside or in a bar, is 

that if you turn your head away from your subject, the chances are 
you will no longer be heard, you would disappear as far as they’re 
concerned and again that will bring them around and look for you. 
So just stay, keeping your attention on them, keep your attention 
on your audience, but make sure you stay well within reach. 
Igor: Right after this, they’ll settle in and show off doing all this, while 
you’re still paying attention to the audience. For the moment, let’s 
just go through the whole deepening cycle and remember to put 
them onto their own balance. The simplest way of doing it is 
whatever way you want to describe it, just tell them that. Having 
their own balance, holding their own balance, will send them 
deeper. It’s a simple suggestion. So does that make sense? Can 
you all do that, yes? 
Audience Members: Yes. 
Igor: Hands up if you can do it. Okay, let’s just get your little attitude 
cloaks on and off you go. All right we’re almost done. Was that 
easy to do? Yes? 
 Now I want you to notice something. Do you notice the temptation 
to leave them hanging on your shoulder and keep them there? Just 
don’t move them, don’t touch them, because you might break the 
spell, and you don’t want to have that emotional reaction. Just put 
your hands up. You need to be aware of it right now, because 
people will be watching you, does that make sense? And you must 
resist it, because whatever happens on your shoulder, can happen 
just as well with them standing on their own balance, if you suggest 
it. Does that make sense? So here’s the mechanics I’m 
encouraging you to use and really drill now, all right? We’ll go to a 
break in a minute, but if you’re going to do this in the break, and I 
would strongly recommend you do it - I’ll come to you in a second, 
if I may. 
So the mechanics are the same thing we did up to here. The person 
comes in, sleep, all the way down, deeper, deeper, deeper. Now 
finding their own balance, notice how as I was doing that, I’m 
guiding him back onto his own feet, finding his own balance, going 


deeper and deeper into trance, right? Now at this point I can carry 
on and talk to him, I’m open to you, but he’s not, is he? So now I’m 
going to do the same thing I did with Shane in the beginning, which 
is: I want you to realize I’m going to go very slowly, always telling 
them what’s going to come up. I’m very slowly going to turn you, if 
you can feel that, taking you deeper into trance. That’s right, 
turning, deeper, more comfort, deeper, more relaxed, that’s right. 
Now I can stand right next to him. I can talk right into his ear, but I 
still have all of you guys to pay attention to, does that make sense? 
I can talk directly to him, yet all of you are plainly invisible to him. 
So the audience goes; it’s a very open situation. Does that make 
sense? 
Now of course, if the audience was behind me I would do it this 
way. You noticed that right? So you always find out where the 
audience is and you still bring them into trance. To do this we’re 
going to go into a break, but we’ll do one exercise first and we’ll go 
straight into a break, is that okay with you guys? 
Audience Members: Sure. 
Igor: So you can carry on all through the break if you want, it’s just that 
you’ll miss a break, or you can do it once or twice and then have 
your break, either way, it’s up to you which way to do it. What 
we’re going to do is exactly what we did up to this point, shake your 
hand, introduce yourself, I’m a great hypnotist, with experience 
hypnotist’s over here, here they come, right? You have your 
compliance, you have your focus, you have your hand, you have 
your sleep suggestion, deeper, deeper, deeper, finding your own 
balance, deeper you go in trance, each of these are going to be 
different. You are going to be put in groups of three this time. Can 
I borrow you a minute, Jim? 
 Up to this point, I ignored Jim because of all the action has been 
here, hasn’t it? So now he’s going to be in balance, I will begin to 
turn you slowly as you go deeper, go deeper, deeper, deeper. Now 
everything you do from this point is for Jim. Does this make sense 
to you guys? So as you feel this wonderful relaxing sensation, yada, 
yada, yada I’m going to continuously make eye contact with Jim as 


I’m talking over here, because that means his trance reality is 
stronger but includes him in the whole experience. It becomes 
interactive now. So does that make sense to you guys? Is that easy 
to do? 
Audience Members: Yes. 
Igor: There’s a couple of questions here, one over here first and then 
we’ll come over to you. Go ahead. 
 The question was when do we take their wallet? 
Anthony: About another two – 
Igor: – two days – 
Anthony: – sixty seconds for the wallet, it’s that simple. 
Igor: You’re very close, oh and by the way, this is future publicity 
information, of course, right? Okay guys, so go find a partner. 
Please go into groups of three and play to the audience and have a 
break and we’ll be back here again in fifteen minutes please and 
then the end.

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