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If you want more eyes on your business and more  sales in your bank account social media marketing  
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is the way to go. In this video, let's talk about  how to market your business on social media.
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Here's the thing, I want to let you in on a  big secret. There are three main objectives  
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to keep in mind with marketing your business  on social media and if you don't have this  
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then your strategy is broken. Then I'm going to  share with you three proven tactics for landing  
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clients, growing your business, getting clients  that even you love to work with and that love  
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to pay you. What are the objectives of social media  marketing? I am so glad you asked, there's three of them. 
What Are The Objectives Of Social Media Marketing
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You ready for it? Lead generation, lead nurture  and lead conversion. If you don't have those  
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then your business is broken, and you're just  creating content for the sake of content, and  
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you're going to keep running on this hamster  wheel, and you and your business deserve way  
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more than that. Every single piece of content you  create to market your business on social media  
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should be reaching and accomplishing one of these  three or all of these three. Lead generation, lead  
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nurture, and lead conversion. Every single piece  of content should be reverse engineering what it  
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is that you have to sell and how is that piece of  content either generating, nurturing or converting. 
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Sometimes they can even be leading to all three.  For example, I might have a post where I'm telling  
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a story about a strategy that I use that changed  my life, that changed my business, that helped me  
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to make more money and I could say, "Click the link  below to get access to this thing. I'm going to  
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give it to you for free today." That post, that piece  of content, because it has a strong call to action  
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is going to generate a lead. Because they can click  through that call to action and they can join  
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my email list. Which then, they are going to  be nurtured. But even if I back up to that  
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post itself where I'm telling a really  engaging story that I've created it with  
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the strategy in mind. That I want to give them  this epiphany, that they walk away with thinking,  
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"That's the way that I can now also get this  result." It's nurturing them before I've even  
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generated that lead and then the conversion comes  on the back end after they've opted into my email  
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list and maybe I have a nurturing email sequence  that then brings them towards purchasing. You know,  
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a consulting call with me or purchasing one of my  courses and that's the conversion. So think about  
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how every single piece of content is accomplishing  one or all of those three, lead generation,  
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lead nurture, and lead conversion. I would recommend  you actually write that down on a sticky note,  
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put it beside your computer. So that you keep that  in mind and never forget that when you're creating  
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content. Because we are not here to create content  for the sake of content. That's like throwing  
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spaghetti at the wall and seeing what sticks. We're  not about that. We are doing this intentionally to  
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grow our businesses, right? After hearing  that I want to know what you think about that? 
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Have you ever thought about that before? Have  you unintentionally been just creating content  
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for the sake of content or have you been using  these three? Let me know in the comments below.  
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Having an effective social media marketing  strategy is so important, why? Because this isn't  
Why An Effective Social Media Marketing Strategy Is Important
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a hobby, this is a business. We're not doing this  just for fun although, your business should be fun.  
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We want to be creating something that is going to  give us an ROI a return on investment. A return on  
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energy, a turn on the money that we invest, a return  on the time that we invest. Ideally, we want to  
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be able to reach more people and you know it's  kind of funny when I hear people talk about
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you know get rich quick schemes. I'm not trying to  help you get rich slowly either. So when you have a  
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strategy that's going to be the fastest path to  cash, to growing your business, to reaching more  
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people, and making the impact that you want to  make, and social media marketing can be one of  
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the most effective ways. Because our audiences are  on social media all the time and if we know how  
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to utilize that to reach them, to give them value,  and then to lead gen, lead nurture, and convert them  
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into a customer. That's how we're going to grow and  that's how we're also going to be able to make our  
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impact in the world. By allowing them to grow in  the ways that our products and services provide.  
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So just posting, just creating content, spray and  pray, putting it out, throwing spaghetti at the wall.
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That's not a strategy. Again, go back to lead  generation, lead nurture, and lead conversion,  
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that is your strategy. So even if you're brand  new to business. You might be thinking, "Well, how  
How To Market A New Business On Social Media
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do I create a strategy if I've never done  this before? I got to test my content." Absolutely,
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but you're also going to test your content  with intention. As a new business or an existing  
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business these following tips are going to be  really important for you, to make sure that you  
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have them in place. First of all, is your branding  so that people can recognize you. If I were to say  
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to you right now, just do it. What does that make  you think of? Nike, right? If I showed you these  
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golden arches. What would that make you think of? McDonald's, right? They have these images or they  
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have this slogan that is recognizable all over the  world. Think about how you can create your branding  
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to be memorable for your audience. Something that  they resonate with. Something that they get a  
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feeling about. I mean, I don't know about you but  I think about Nike, and I think about athleticism,  
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I think about excellence, I think about hard work  and determination, and perseverance. I think about  
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McDonald's and I think about happy meals. I loved  having meals as a kid. It made me happy. It was  
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this like fun experience with my brother, my little  brother, or my parents, or my friends. You know, the  
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birthday parties and the jungle gyms and stuff. It's a fun experience for me. What do you want  
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your business to be about and how can you make  sure that everything you put out on social media  
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is aligned with that branding? The other piece of  creating your branding is going to be the stories  
Story Inventory For Captivating Social Content
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that you tell. So I recommend for every client that  I ever work with or for anyone that ever listens  
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to these videos to create a story inventory. Write  that down, story inventory. What is your story? 
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You have multiple stories. You have your origin  story of how you came to be who you are today. 
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What was the thing that encouraged you  to grow or start this business that you have,  
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and what are the pivotal moments along the way  that taught you lessons or shaped you into who  
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you are today? I would actually recommend having a  google doc or a huge notebook where you just brain  
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dump all of your stories. This might be childhood  lessons, it might be experiences with your family,  
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it might be you discovering your expertise or your  skills, or what it was that encouraged you to start  
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this business that you have today, and anytime you  create a piece of content you can go to your story  
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inventory and share one of those stories in your  content, that people are going to resonate with.
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The reason why I urge you to tell stories in  your content is because stories stand the test  
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of time. Stories have been brought through from  generation to generation. The things that carry  
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on our culture or generations of wisdom is the  stories that we tell and that we carry on, and as  
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you tell these stories people resonate with them. They're captivated, they move in closer,  
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they want to hear them. Think about your favorite  movies that you love to watch. You're following a  
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storyline. You're connecting with the protagonist  the main character. You're on the edge of your  
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seat watching them as they go through their trials  and their tribulations and by the end of the movie  
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why do you feel that adrenaline rush or sometimes  that like serotonin or dopamine hit? That you just  
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love this character that you fall in love with  over the last like an hour and a half to two hours. 
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Well, it's because you've watched their journey  from start to finish. It's that you watch them  
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hit rock bottom. You watch them climb their way up  and because of that, you cheer louder when they win.  
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Whether that means they got the girl or landed  the dream job or won the race. You got to see  
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what they went through and you resonate with them. Whether you've been in the same experience or that  
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you can relate to something similar that you've  experienced. When you can share that through your  
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content that's going to create this undeniable  connection with your audience. You know, I see a  
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lot of new businesses focus too much on fun facts  and tidbits, instead of going deep into the stories.  
The Art Of Storytelling
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When I first started my business I was a social  media manager and I was also a full-time dental  
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hygienist. That was one of my first jobs is,  I was doing social media for the dental office  
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I worked at and sure I could have made posts about  how many times a day to brush your teeth and  
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and fun facts about cavities and fluoride  and stuff. But that's not the stuff that makes  
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people stop scrolling. That's not the stuff that  captivates them and makes them think about it  
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for for days on end. The stuff that makes them stop  what they're doing and pay attention is the story.
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So, I would find stories from the people at our  office or I would make up a funny story about  
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our office goldfish and that's the thing that  gets a reaction. So think about that as you're  
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creating your content. There's nothing wrong with  sharing those fun facts and those tidbits. But can  
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you tie it into a story that people will actually  stop the scroll and pay attention to? Now before 
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I tell you about my proven tactics to landing your  dream clients through social media. Make sure that  
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you hit that subscribe button. If you're an  entrepreneur and you're looking to up-level  
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and grow and scale your business, make sure  to subscribe. Because I'm putting out videos  
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like this every week. Okay, how to land your dream  clients on social media? I have three tactics I'm  
How To Land Clients For Social Media Marketing
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going to share with you. The first one is a strong  call to action at the end of every single video.
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Remember when I was giving the example about lead  generation. Maybe I tell this really great story  
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and I segue it into giving them the answer to that  if they click the link below and they get the PDF,
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or the ebook or they watch the next video or they sign up for a webinar. Whatever that thing  
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is that next step that I want them to take. By  telling them what to do, by inviting them, that is  
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a call to action. That's me saying, "Here's the next  step that you can take to get more value from me.  
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Click the link below." It's a strong call to action.  When I first started creating content on social  
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media I didn't know what that was. I didn't  know that I'm supposed to tell them what to  
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do next. I think I kind of assumed like, "Well, if  they like the video, maybe they'll subscribe or  
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maybe they'll reach out to me, maybe they'll email me."   You can't assume that because they don't know  
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that they're supposed to do that or they don't  have a reason to. You have to give them a reason to act. 
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So having a strong call to action telling them  where to go, that's where you also get to actively  
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pursue that relationship. It's like being on a date  with somebody, if you were on a date and you wanted  
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to have that second date. I mean, sure you can  play hard to get but they might also be thinking,  
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"Did that even go well? Do they like me? Should  this go anywhere?", and then what if that's  
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like a misconnection. Instead, just ask for the  second date, ask them to take action click the  
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link below, join your email list and continue  that relationship. Speaking of dating, the next  
Building Know, Like, Trust With Your Audience
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concept that I love to share is know, like, trust.  Your audience to be able to take that action  
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needs to know you, like you, and trust you, and I  use this dating analogy to create that image for you.  
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That you're not just going right in for the  proposal. You're nurturing your audience through  
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this valuable content. So that when you do have  that call to action it's a no-brainer. Because  
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they know you, they like you, they trust you. if you  didn't take the effort to date your audience.
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It would be the equivalent of someone coming up to  you on the street and being like, "Hey want to get  
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married?". You're like, "I don't know you. You don't  know my last name. You haven't taken me to dinner."  
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You gotta get to know your audience and they need  to get to know you, and that's by creating valuable  
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content. Now, that's not to say that you can't have  calls to action your content right from the get-go.  
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But that you lead with value before you bring  them to a call to action, and the way we do that  
80/20 Rule In Social Media
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is through the third tactic that I like to call  the 80/20 rule. Now this can be 80% and 20%
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in one piece of content or it can be 80/20 in  your whole content structure. So an example is  
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you know the post example that I gave you before. Where I told a story and that's like 80 percent of  
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the post and 20 percent of the post was the call  to action. So I led with value, I told them a story  
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that hopefully tugged at their heartstrings or  showed them the path and painted that that picture  
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of what life could be like if they follow this  strategy that I'm about to tell them when they  
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click the link below. So having the 80/20 rule is  going to be really important for building that  
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know like trust factor. Dating your audience and  leading to the call to action in a way that isn't  
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abrasive like going straight for the proposal.  So remember all in all lead with lead generation, lead  
How Can Social Media Marketing Boost Sales And Customer Loyalty
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nurture, and lead conversion. When you have that  in mind with every piece of content you create  
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that's what's going to boost brand loyalty and  sales.