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My resume:
EDUCATION
University of Toronto | Honours Bachelor of Science in Statistics and Economics                                 June 2024
Coursework: Machine Learning, Data Analysis, Survival Analysis, Financial Accounting

Experience
Royal Ontario Museum | ERP Analyst Intern                                                                     July 2024 – August 2024
Assisted with ERP data migration from Sage 300 to Microsoft Dynamics, meticulously planned the migration of over 50,000 records, ensuring zero data loss and alignment with the museum's strategic goals
Increased efficiency in review and checking processes by 75% through developing a Python program to automate the extraction and summary of data from multiple PDF files

CIBC | Business Systems Analyst Intern                                                                           January 2023 – April 2023
Conducted comprehensive data analysis on over 10,000 data records using MS Excel, ensuring 99% accuracy during a critical data migration, which supported data-driven decision-making 
Coordinated project timelines for two high-impact, multi-million-dollar product initiatives, ensured on-time delivery by proactively mitigating risks and collaborating with stakeholders, achieving key milestones
Developed a SharePoint site to optimize training processes and streamline application management, improving product enhancement visibility by 25% and reducing new employee onboarding time by 50%

Appnovation, Tech Consulting | Go-To-Market Coordinator                                    August 2022 – December 2022
Spearheaded the development of 10+ winning sales proposals in Salesforce, driving a 30% increase in sales, establishing a reputation for compelling, on-brand client submissions
Conducted in-depth market research on cutting-edge technology and delivered data-driven insights that boosted sales team engagement by 30% and supported the acquisition of a high-value client
Maintained on-time and on-budget delivery of 4 client projects while ensuring seamless client collaboration by managing projects in Jira and applying agile methodologies

UofT University Advancement | Data Analyst                                                                   May 2022 – August 2022
Architected a Python program that automated data quality checks, reducing donor record errors by 99% and cutting processing time by 75%
Leveraged SQL and Power BI to analyze donor data, developed targeted fundraising strategies that increased campaign effectiveness by 20% and boosted donor engagement by 15%

UofT Innovation Hub | Design Researcher                                                              September 2021 – March 2022
Developed student-centered solutions by conducting 4 comprehensive interviews, utilized data coding, tagging techniques, and Design Thinking principles to identify key pain points and propose actionable recommendations to improve student services

Projects
Obesity Prevalence Data Analysis | R
Analyzed a CDC public health dataset of over 400,000 records using R, identifying key lifestyle factors influencing obesity prevalence across demographics, providing actionable insights for health initiatives
Developed and validated a high-performing statistical model for obesity prevalence, employing advanced statistical techniques and created impactful visualizations for a comprehensive report to diverse stakeholders

Apple Wallet Student Card | Swift
Designed and implemented a digital student ID solution for Apple Wallet using Swift and Apple PassKit

Skills
Languages: Python, R, SQL, Swift
Tools: Microsoft Office (Excel, Word, PowerPoint, Visio), Tableau, Power BI, Jira, Confluence

Job Description:
As a Client Solutions Analyst, you will take ownership of digital marketing campaigns from start to finish. Collaborating directly with clients and teammates to successfully execute the media planning, launch, optimization, and analysis of campaigns. You’ll need outstanding problem-solving skills, strong technical aptitude, an instinct to use data, and great communication skills to excel as an analyst.

What You Will Do:

Become an expert in leveraging digital media channels for maximum impact – including display (banner ads), search (Google, Yahoo!/Bing), social (Facebook, Twitter, Pinterest) and online video (Hulu, YouTube), among others
Work directly with clients, platform partners, and internal teams to understand business and marketing goals, leveraging analytics to advance these goals
Provide input and guidance around campaign design and innovation in support of client business objectives
Launch and actively optimize and manage campaigns across trading platforms
Contribute to weekly, monthly, and annual client insights and strategy reports; contribute to all aspects of ongoing program analysis
Lead day-to-day client & partner communications
Manage projects across multiple internal & external stakeholders, helping to prioritize efforts and guide progress
Understand and comply with company best practices
Desired Skills and Experience:

Bachelor’s degree
Strong interest and/or experience in marketing and client services, ideally in digital media (display, social, video and search)
Strong analytical skills, and comfort with MS Excel, data analysis and internet technologies
Excellent listening and communication skills with strong ability to create and build relationships
Ability to self-manage, juggle multiple priorities, and pay strong attention to details
Ability to contribute to fast-paced, entrepreneurial, team-based environment
Main Responsibilities:

Campaign Management and Optimization

Own management of campaigns across various platforms (i.e. Paid Search, Paid Social, Programmatic Display, Native, Video/Audio, etc.) including:
Manage daily spend to be in line with daily and monthly budget targets
Perform daily optimizations to ensure campaigns meet client’s target KPIs (i.e. manual bid adjustments or algorithm adjustments for automated bidding)
Ensure campaign quality (i.e. appealing ad disapprovals, troubleshooting errors, monitoring ad fraud, etc.)
Use platform management tools to manage budgets, bids, keywords, ad groups/ad sets, ads, etc.
Ad Optimization: conduct analyses and identify opportunities for new ad creation and regular A/B testing
Monitor and analyze competitor activity through competitor monitoring technology and provide key insights and trends to internal team and external clients
Own vendor relationships to identify areas of opportunity within platforms to improve overall program
Identify, research, and propose new testing and optimization ideas to drive campaign performance
Reporting

Create and ensure accurate reporting to account/client specifications & KPI’s
Monitor & analyze data, via daily, weekly, monthly reports, or on an ad hoc basis to drive optimization decisions and effectively manage performance
Ensure client accounts are maintaining performance against primary KPIs
Formatting QA for all client deliverables to ensure brand guidelines are met and all deliverables are shared with no errors in data, spelling, grammar, etc.
Work with your team to formulate and present performance insights to clients on a weekly, monthly, and quarterly basis
Analysis

Interpret and share performance reporting data for clients on a regular/ ad-hoc basis
Pull and format data for client facing performance reports and optimization readouts
Conduct regular platform “deep-dives” to understand changes in performance and identify primary causes (i.e. changes in ad costs, shifts in spend allocation, changes to conversion rates, etc.)
Generate initial insights for performance reports and optimization readouts
Draft performance readouts to client, applying data-driven storytelling principles to thoroughly and concisely communicate relevant information
Admin

Accurate and timely billings and reconciliation
Own scheduling for internal and external meetings (client, vendor)
Take notes during all meetings and write clear, concise meeting recaps where applicable
Assist your leader in managing client communications
Trafficking/Build

Own trafficking and build process with Campaign Ops team including campaign ops form submission, troubleshooting, and QA for KIP and platform builds
Project Management:

Deeply understand the status of all projects and ensure the team stays on track to deadlines through daily progress check-ins and escalates any workload/capacity concerns to senior analysts
Manage upkeep of internal and external project management tools/documents (e.g. Asana, daily priorities document, etc.)
Other

Proactively reach out to colleagues to provide support on other clients
Continually seek out areas to continue learning and developing professional skill set
Attend vendor calls and office hours, monitor platform-related Slack channels; surface new product features and testing opportunities to team, track and share industry trends