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**Research Topic**: Comprehensive Analysis of Engaging Elements in TikTok Videos for Age Groups 7-11, 11-14, and 14-18 with Gender Segmentation.

**Research Objective**: To determine which specific elements in TikTok videos (such as sound effects, visual styles, themes, and presentation methods) most attract the attention of children and teenagers across different age and gender groups.

**Research Tasks**:

1. **Analyze video elements** that generate the greatest interest in each age group:
   - **Ages 7-8**: Explore preferences for bright and dynamic videos, cartoon characters, and educational plots.
   - **Ages 9-10**: Identify interest in fantasy themes, interactive elements, and humorous videos.
   - **Age 11**: Investigate attraction to horror elements, loud sounds, and dynamic storytelling.
   - **Ages 12-13**: Assess interest in trends, challenges, popular songs, and social interactions.
   - **Age 14**: Identify preferences for more complex narratives, romantic themes, and personal stories.
   - **Ages 15-16**: Determine interest in socially significant themes, psychological thrillers, and motivational videos.
   - **Ages 17-18**: Explore preferences for documentary stories, career advice, and cultural topics.

2. **Determine presentation style and approach** most appealing to different gender groups:
   - **Boys**: Identify interest in action scenes, technological innovations, and sports videos.
   - **Girls**: Explore preferences in fashion, beauty, creative projects, and interpersonal relationships.

3. **Analyze trends** and changes in preferences:
   - Investigate how preferences in video elements change with age and personal development.
   - Identify new content elements becoming popular on TikTok for different age groups.

4. **Comprehensive exploration of cultural and regional aspects**:
   - Determine the influence of cultural and regional characteristics on content preferences.
   - Explore differences in content perception between urban and rural populations.

**Research Methods**:

- **Qualitative Methods**:
  - **Focus Groups**: Conduct discussions with representatives from each age and gender category to gain deep insights into motivations and preferences.
  - **Interviews**: Conduct individual interviews with users for detailed analysis of their content perception.

- **Quantitative Methods**:
  - **Surveys**: Conduct mass surveys to collect data on preferences and interactions with content.
  - **Big Data Analysis**: Use analytics tools to study engagement statistics (views, likes, comments, shares).

- **Content Analysis**:
  - Study the content of popular videos to determine key elements that attract attention and evoke emotional responses.

**Expected Outcomes**:

- A detailed understanding of which specific elements in TikTok videos attract different age and gender groups.
- Recommendations for creating content that will be most successful for each target audience.
- Development of content marketing strategies tailored to different age groups, considering cultural and regional characteristics.
- Contribution to theoretical and practical aspects of researching youth media preferences.