i am providing you with a case study and questions related to it answer it covering:
Problem Identification 
root cause analysis
Proposed solution
Implementation Plan
Monitoring & Evaluation

Johnson & Johnson’s Ethics Code

“Associate with men of good quality, if you esteem your own reputation; for it is better to be alone than in bad company.”(George Washington)

We believe our first responsibility is to the doctors, nurses, and patients, to mothers and all others who use our products and services. In meeting their needs everything we do must be of high quality. We must constantly strive to reduce our costs in order to maintain reason able prices. Customers’ orders must be serviced promptly and accurately. Our suppliers and distributors must have an opportunity to make a fair profit.

ETHICS 
The aim of ethics is to identify both the rules that should govern people’s behavior and the “goods” that are worth seeking. Ethical decisions are guided by the underlying values of the individual. Values are principles of conduct such as caring, being honest, keeping promises, pursuing excellence, showing loyalty, being fair, acting with integrity, respecting others, and being a responsible citizen. 

Most people would agree that all of these values are admirable guidelines for behavior. However, ethics becomes a more complicated issue when a situation dictates that one value overrules others. An ethical issue is a situation, problem, or opportunity in which an individual must choose among several actions that must be evaluated as morally right or wrong. E t h ical issues arise in every facet of life; we concern ourselves here with business ethics in particular. Business ethics comprises the moral principles and standards that guide behavior in the world of business. 


We are responsible to our employees: the men and women who work with us throughout the world. Everyone must be considered as an individual. We must respect their dignity and recognize their merit. They must have a sense of security in their jobs. Compensation must be fair and adequate, and working conditions clean, orderly, and safe. Employees must feel free to make suggestions and complaints. 

There must be equal opportunity for employment, development, and advancement for those qualified. We must provide competent management, and their actions must be just and ethical. We are responsible to the communities in which we live and work and to the world community as well. We must be good citizens—support good works and charities and bear our fair share of taxes. We must encourage civic improvements and better health and education.
We must maintain in good order the property we are privileged to use, protecting the environment and natural resources.

Our final responsibility is to our stockholders. Business must make a sound profit. We must experiment with new ideas. Research must be carried on, innovative programs developed, and mistakes paid for. New equipment must be purchased, new facilities provided, and new products launched. Reserves must be created to provide for adverse times. When we operate according to these principles, the stockholders should realize a fair return.

To make an ethics code effective, apply the following principles:
• Involve those who have to live with the code in writing it. 
• Focus on real-life situations that employees can relate to. 
• Keep it short and simple, so it is easy to understand and remember. 
• Write about values and shared beliefs that are important and that people can really believe in. 
• Set the tone at the top, having executives talk about and live up to the statement. 


When top management has a personal commitment to responsible ethical behavior, programs tend to be better integrated into operations, thinking, and behavior. Ethics programs can range from compliance-based to integrity-based. Compliance-based ethics programs are designed by corporate counsel to prevent, detect, and punish legal violations. Compliance-based programs increase surveillance and controls on people and impose punishments on wrongdoers. Program elements include establishing and communicating legal standards and procedures, assigning high-level managers to oversee compliance, auditing and monitoring compliance, reporting criminal misconduct, punishing wrongdoers, and taking steps to prevent offenses in the future. Such programs should reduce illegal behavior and help a company stay out of court. But they do not create a moral commitment to ethical conduct; they merely ensure moral mediocrity. As Richard Breeden, former chairman of the Securities and Exchange Commission, said, “It is not an adequate ethical standard to aspire to get through the day without being indicted.” 

Questions
Q1: Explain the Ethical policy of Johnson & Johnson?
Q2: What are the problems faced by management while implementing Process of Ethical
Decision making?