Write the below letter using the same content for the position of Head of Marketing or Marketing Communications: 

Ramasamy Balakumar
28, 1st Chapal Lane, Colombo 06,
Sri Lanka.

Fairway Holdings (Pvt) Ltd
The Fairways,
100, Buthgamuwa Road, Rajagiriya 10107,
Sri Lanka.

Dear Ashean,

Re: Application for the Position of Head of Marketing

I am writing to express my interest in the Head of Group Marketing / Group Marketing Communications position at Macbertan. Please find attached my resume for your kind perusal.

Having worked as a Marketing Manager at Communico.Ai in Riyadh, Saudi Arabia, and as the Senior Manager Marketing Operations at Dialog Axiata PLC, I am well-versed in overseeing marketing communication deliverables, including branding, events, activations and production. With over fifteen years of experience in Brand Management and Marketing Communication, I have developed expertise in various aspects of these functions in order to deliver effective and integrated communication campaigns both via traditional and digital mediums. I have also been responsible in terms of coordinating and delivering marketing deliverables for different organizations and functions within the Dialog group maintaining the brand identity and promise.

Throughout my career, I have successfully managed product management, executed impactful marketing activities and campaigns, and effectively coordinated agencies and suppliers. My key focus has been developing marketing plans and strategies, including strategic positioning, brand identity and guidelines, thematic campaign and tactical campaign focusing on corporate as well as product  / service levels and, quarterly and annual budgets based on activities and managing same. I ensure On Time In Full execution of planned strategies and activities, support brand and sales teams with Go To Market strategies and campaign collaterals for sales drives, and build and reinforce brand identities to contribute positively towards the corporate goals. My industry experience spans across sectors such as Telecommunications, Information Technology, Apparel, B&FI, and Food & Beverage with many local and international brands. I have gained valuable international experience working in Saudi Arabia, which has enhanced my skills and knowledge.

My proficiency further extends to marketing procurement, printing and production, as well as indoor and outdoor branding. Working at Advertising Agencies in the past has provided me with the ability to develop and implement communication strategies and brand identities for leading brands, both locally and internationally such as Axiata, Unicef, Coca Cola, Vodafone, Four Seasons Hotel, Dunkin Donuts, Saudi Railways, Mefic Capital, and TeaGschwendner. This has equipped me with an in-depth understanding of the role’s intricacies, allowing me to consistently deliver exceptional results across administrative and operational functions.

With a Master of Business Administration qualification and a professional marketing qualification from the Chartered Institute of Marketing (CIM UK), I believe I am a strong candidate for the Marketing Specialist position. My track record of driving success and delivering value, combined with my drive and experience, will make me an invaluable asset to your team.

Thank you for considering my application. I have enclosed my resume to provide you with further details about my skills and qualifications. I would greatly appreciate the opportunity to discuss how my expertise aligns with the needs of Nothing, Dubai.

Yours sincerely,

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0777331660