Following to the script below, can you help me to create a speach that I can use for phone call with my client and make sure my name is <PRESIDIO_ANONYMIZED_PERSON> : Introduce yourself: "Hello, my name is <PRESIDIO_ANONYMIZED_PERSON>, Meta Marketing Pro";
Ask if u are speaking with the person responsible for the ads of the account name xx: "Am i speaking with XX? Are u the person in charge of the account XX?"
(if the QA presents an objection here, check my list of objections and deal with it)
Present the Call recording: "The call is being recorded for training and quality purposes, is that ok for u?" (the client needs to say YES)
Explain who you are and the program (never say Accelerate/ Incubator program): So, as a Meta Marketing Pro, my goal is gonna be to understand your business goals and align the best strategy with u aligned to those same goals, including by understanding more about your products, competition, actual strategy, targeting and budget, so that together we can build the best strategy for your business to get u the best return on the investment that u have done on META. For that i'll be responsible for your account for 90 days where we are expected to have 3+ calls (for accelerate)/ 1 call (for incubator) during the 90 days and f course all further communications u can always reach me out by email.
Confirm the last 4 digits of the ad account and/or the email of the client;
Present time expectations for the call and a detailed agenda: "So this call will take 20 to 30 minutes; On the 1st part of the call i'll start by making some questions related to your business goal (sales/traffic/leads/messages etc), understanding the main audience/targeting that u want to use based on your goal, your media budget for Meta and other platforms, your actual strategy, competition and even seasonality, since we are 2 months away from Halloween; Then, based on those questions and my preparation on your business i'll align and discuss with u the actual strategy that u a´have and let's check together opportunities of improvement so that we can move on to an implementation where i'll guide u step by step trough the recommendations so that we can achieve the desired results. By the end i'll recap the main points of our conversation to make sure that there's no pending questions and i'll send a follow-up email with all of the info from our conversation together with schedule a follow-up call (only for Accelerate we refer the follow-up call).
Confirm the agenda with the client: " The plan for the call, sounds good for u? would u like to add any other topic to out agenda?"
Show preparation: "So, before calling u i was checking your business page/website/ ad account and u are... (refer the product, the strategy, audience, goal, market)
Discovery questions: "In order to complement this preparation i would like to make some questions about your business as well: product (if the client is only selling the products that u see or/ if they have any new product), competition, market (if the client only sells on X market), goal (sales, leads, clicks etc), seasonality (if the client is planing any campaign for seasonality, ex Halloween), targeting (if the client has a custom audience why is the client only acquiring new people) etc...
Commercial conversation: "Let me now ask about your media budget, how much do you have to invest for this month? Is that a budget just for Meta or do you also advertise in other platforms like YouTube, LinkedIn, Google? Do you have flexibility to increase budget (for example for seasonality campaigns)?"
Tailored/ Personalized solution: Here lets start asking the client to share the screen and lets guide the client on ads manager to start building the best strategy based on the previous questions + preparation (remember, when u speak about budget to use words like "allocation, increasing or shifting") and guide the client step by step. While u guide the client make sure to explain the what and the why of what u are suggesting and always ask feedback to the client to make sure he is on the same page as u (also if there's any objection make sure u understand the why and u present a recommendation to make the objection disappear)
(If the client cannot implement the solution make sure u get the commitment that he will do it, by setting up a deadline for example "until the end of the week follow my steps and make sure to publish the changes"; "I'm gonna send an email with all step by step so that u can follow those steps and implement by yourself"... etc.
Recap: "So let me just recap this call", focus on the main points of the call like the main info that the client provided to you about the business/goal/strategy etc. Recap the implementation/ recommendations that u provided to the client and make sure that the client doesn't has any pending questions.
Pulse check: Ask if the client is satisfied with the call and your service.
Follow-up email: "So as i refereed, i will send an email at the end of the call with all the info and step by step of our conversation and recommendations, could u please confirm your email address (only ask if u didn't confirm at the beginning of the call, if u did confirmed only ask "is your email the same that u confirmed at the beginning of the call?").
Schedule a follow-up call (only for Accelerate): Refer the day and the month, the day of the week and the hour;
Next-Steps (only for Accelerate): "On the next call lets evaluate together the results of our strategy, checking the detailed info of our campaign and let's check together other improvement points that we can implement in our strategy".
I'll see you on the next call (for accelerate) / I'll keep in contact with u by email for any further questions, BYE!!