Analyze the information below. Write a short essay on the topic “What tools of management and marketing do you know and how will you use them in life and business?”.
I need you to not quote the information below, but just keep it in your mind. Don't give examples from the  information below, don't expand and rewrite the  information below, but write something unique and completely new that is simply based on the facts below. Emphasize that these tools not only help in business development, but also in everyday spheres, such as interpersonal relationships and love, for example, the point is that they can be applied in all spheres of life because of their universality. Be creative, draw conclusions, create new things

Information:

units of attention - attention is scattered, conditionally a person has 100 units and is used, for example, 50 for household chores 10 for the fact that the saleswoman was rude, small quarrels that do not deserve attention 20 for tt 10 for something else imperceptible and almost no free time remains

a person has 100 of them conditionally, but it can become less depending on the emotional state or if there is a situation or problem that takes most of the attention

the main currency of a marketer is units of attention, a good marketer knows how to collect and use them, adapt to the emotional state and hit the exact problems

Every interaction (communication) is a cycle, you give something and get confirmation. if you don't get it or something goes wrong, the unit of attention stays there and it's negative, so you always need to close them. there is always a cause and effect in this and in everything, and you should always try to be the cause to close the cycles successfully and achieve the goal. 

You will always receive what you direct your attention to, so you need to pay attention and confirm what is valuable to you. it is easy to make a mistake here, since you can achieve the goal from different sides and by confirming different aspects. a quarrel between a man and a woman, the woman does not communicate but gives an ultimatum. She achieves the goal, but confirms this way of communication through ultimatums and the relationship breaks down. a child wants attention, realizes that he receives attention when he is sick and begins to imitate it - he is confirmed in the idea that attention is only when he is sick. in management, it is not “you are to blame” but “what will you do to prevent this from happening again” that is said in case of problems. a compliment is also a confirmation, in general, it is better to just stay positive and everything will pass. 

to communicate effectively, you need to be in the same emotional state and in the same world of perception as the person, and not make him/her wrong/give him/her the right to be wrong. different emotional states - violation of the gradient, different worlds of perception - violation of the perception triangle, the reasons are below:

The reason why a person does not achieve the goal

1. Misunderstood word (Popular opinion / common belief)

2. The level of necessity (You will never value the knowledge of the possibility if it does not border on your survival functions)

3. Visibility, units of attention

4. Do not break the gradient, gradualness

5. Scale of perception of the new

6. confrontation

7. If everything else is fulfilled, a person does little or does it inefficiently

If there is a strong goal and everything is fulfilled, then the impossible becomes possible (from captivity 8 times). Motivation is needed, it is important that money is not always a motivation, it can also demotivate (businessman and guys on the field)

Communication is a key tool of life: Effective communication determines the success of interaction with people and the world.

Communication mistakes lead to conflicts: Misunderstandings in family, business, and diplomacy are the consequences of poor communication.

The result of communication is understanding: Effective communication results in the other person understanding the message, which is important for leaders and teams.

The triangle of understanding: Understanding depends on sympathy, reality and communication:

Sympathy: Having a positive attitude towards the subject promotes better understanding.

Reality: The ability to agree with a different point of view.

Communication: A key element that facilitates understanding.

Problem solving through communication: Increased communication helps to better understand the other person, eliminates conflict, improves relationships, and increases work efficiency.

Effective personnel management: To ensure that employees understand the task, the manager must make sure that communication is clear and engages employees.

Communicate to achieve results: Do not stop communicating until full understanding is achieved.