help me write 1000 words (plus tables, figures, and references)  Advertising strategy. Competition and collaboration
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What is the competitive landscape like in the target country? Are there similar brands already in the market? What factors (e.g., environmental, economic, cultural) does your brand need to take into account when considering the competition?
What are the opportunities or ‘gaps’ in the marketplace that your brand could meet? How will your brand differentiate itself and stand out from the competition?
Are there any potential local brand and cultural partnerships that your brand may be able to take advantage of?                                      
Here is our creative campaign pre script 白:Hello everyone, our group name is smooter, we want to promote niu to India. Niu Technologies is committed to providing more convenient and environmentally friendly smart city travel methods for global users.
India is the largest two-wheeler market in the world. Therefore, we positioned the target market in Bangalore which is known as the garden city, Silicon Valley of India and the city of traffic jams.
Our target audience are male white-collar workers with overseas experience, aged between 23-35. They have a strong environmental protection concept and pursuit of high-quality life, which is in line with niu's sales philosophy. Of course, these people can afford niu.
童: Okay, next, let me introduce the superiority of the product to you! Bangalore is a garden city.In the tech parks, there are many environmentally conscious, well-paid workers who need a commute that doesn't pollute the environment.
The Niu SQi are connected, so all you have to do is say "Hey Siri, is my Niu still charged?"and your Apple phone will show you the remaining charge.
With the latest automotive grade battery cells and 睿电 AI power lithium system, you don't need to worry about battery safety. It has a high performance mid-range unit for city riding and all kinds of complicated road conditions.
⻜:In view of the marketing strategy of Niu SQi in Bangalore, we use online and offline channels for promotion and marketing. In the face of young people between the ages of 23-35 working in high-tech companies. According to the social media platforms most commonly used by Indians and their favorite social media platforms, we can filter out the top five overlapping platforms, including Instagram, Whatsapp and Facebook, , Telegram, in these four social media platforms, we have established accounts and released product-related posters, so that more potential audiences can understand the products.
The following is posters we made for Niu SQi and the advertising content pushed on social media. Leverage social media platforms and develop a social media content calendar that highlights the features, advantages and benefits of Niu scooter, while also including engaging content such as images, videos, and polls.

庄:The very first off-line marketing strategy is to set pop-up stores, especially during Dussehra, a major Hindu National Festival, and the battery show India, which is the largest exhibition on advanced battery technology.
As for the elements, we take Stranger Things that popped up on Bondi Beach as a reference, basically imitating the Martian landscape with smoke and lighting installations, to show a sense of the technological future and meet Niu’s brand concept directly. Customers can experience test riding on both city and complex road conditions.
A more novel and interesting experience than traditional media advertising can stimulate consumers to spontaneously promote, allowing Niu brand to gather higher awareness and increase influence in a short period of time.
杨:We also have some more traditional offline advertising, subway billboards and highway billboards.Like this, When you hit a crowded subway or traffic jam, you will see our niu.
Finally, Summarize our Marketing strategy, here are our five types of advertising, Online advertising, Peripheral products(ticket), Pop-up stores,Subway advertising and Highway billboard.
And our three special policies, free test drive, interest-free loan and customized service.We will provide considerate service for our customers.