From this sample "Conclusion" paragraph a marketing research, develop a template to write this part for me so that I can apply to my own marketing research paper as well. The sample: "The aim of this research is to discover and give a comprehensive understanding of the
factors influencing purchase decisions of baby care products in the Icelandic market to store
managers, business leaders, manufacturers, marketers, and the like. It will aid in identifying
gaps in the market, products that are needed, products that are obsolete, and how to help
deliver and convey the value of those products better to the consumers in order to meet their
needs.
 A mixed-method exploratory research approach was used in the thesis. The initial
qualitative part consisted of semi-structured interview questions based on previous peerreviewed literature. The results from the interviews were then used to construct the
questions for the quantitative part, the online questionnaire. The questions covered relevant
topics with regard to previous literature and the results from the interviews.
 The results from this study provide important insights into consumers’ buying behavior,
priorities and identifies the important factors that influence the purchase decision of baby
care products in the Icelandic market. It is found that most of the consumers in Iceland
purchase baby care products regularly at the stores Krónan, Bónus and Barnaloppan. For the
respondents, getting information from medical professionals, family and friends and product
reviews is important before making a purchase decisions of baby care products. The most
regularly purchased items include diapers, baby food/snacks, and wipes. Respondents
claimed that their trust for baby care products driven by primarily product attributes such as
quality but also an emotional connection to the particular brand. It is found that 40% of
respondents perceived that reputation and reviews of the brand is a primary factor in
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determining whether one brand is trusted more than another brand. Regarding how much
a previous experience with a brand affects consumers’ future choices with that product,
the majority replied that previous experience with a particular brand does indeed
significantly affect future purchases. Price and quality of products are two significant
factors that significantly influence consumers’ toward purchasing baby care products.
Respondents conveyed that they do not think that they perceive a higher price to be of a
certain quality and instead focus on product attributes.
 Another useful insight that is gained through this research is in area of how important
certain attributes are of a product before the purchase decision is made. From the results,
the “ingredients” attribute was shown to be the most important attribute of the product
according to the respondents, based on the mean being 4.45 out of a scale of 1 to 5, with 5
being the most important. The second most important attribute shown is price. This
attribute showed a mean of 3.83, It was also found that “origin of product” is more
important than “packaging” of the product or “brand name” of the product. When
respondents compared these attributes, it was found that brand name of the product was
the least important attribute of the product compared to the others.
 Consumers were asked how important the following products were to be
natural/organic. The majority replied that the most important to be natural/organic was
“baby food/snacks/formula”. This had a mean of 4.21 out of a scale of 1 to 5, with 5
being the most important. The second most important product category to be
natural/organic was “lotions and creams”. This had a mean of 4.12. The other categories
had very similar importance at “bath products” with a mean of 3.97, “wipes” at a mean of
3.89, “oral hygiene” at a mean of 3.86, and lastly, “diapers” at a mean of 3.65.
 The majority of consumers responded that they either always for often times check
the label before purchasing a new baby care product. Moreover, a product with minimal
packaging significantly influences their purchasing decision. Regarding purchasing a
product with recycled qualities due to environmental concerns, sentiments were varied,
with a significant portion of respondents saying they don’t or never take that into
consideration. However, the slight majority indicated that they do indeed often purchase
products with recyclable properties and that it factors into why they purchase the product.
The most commonly unpurchased products were “soaps and bath products”, “formula
milk”, “disposable diapers”, and “wipes”. When respondents were comparing between
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similar products, the ingredients were the most determining factor of 4 out of the 5
categories of products. The price of diapers was the only outlier. The overall perception
of baby care product quality in Iceland was good. However, a significant portion of
respondents claimed that there were not enough options and products may be too
expensive. It was found that baby food and snack options are lacking in Iceland, as well
as toys at 61 respondents, and formula. Despite this lack of options and expensive price
range, most of the respondents stray away from ordering baby care product online because
of the hassle, time wait, and high custom and shipping fee rates.
 This study will be helpful to understand consumers’ buying behavior of baby care
products in the Icelandic market better. This study can help baby care product
manufacturers, stores, and marketers in making appropriate business decisions. It can also
help with the inventions or creation of new baby products based on the feedback of the
respondents and results of this research. This study can also help to understand the factors
that influence consumers choice of products baby and the ever-changing consumer goods
market in Iceland. The results can pave the way for better understanding of the priorities,
needs and factors that influence baby care product consumers in Iceland. "