Note: JTV is my fictional channel, 2004 idents: The "jtv" logo is formed in a optical illusion way, Examples: Diner: The JTV logo is briefly formed during the panning of an American diner/motel. This ident was often used to introduce the news.
Flats: The screen pans through the balcony of a dark and dreary apartment complex (usually referred to as 'flats' in the UK), with the JTV logo briefly forming from parts of the surrounding buildings. Hay Bales: The screen pans across a landscape of fields with hay bales dotted around, with the JTV logo forming from levitating hay bales, one of which is on fire.
Pigeon: There are some pigeons flying onto Trafalgar Square in London, the capital of the U.K., and walking on a large JTV logo on a plinth. The logo then squeezes itself and retracts, causing some of the pigeons to either fly away or die (not visibly).
Market: The camera walks through a busy street market, with the JTV logo briefly coming into view overhead formed from various market stands and carts.
Pylons: The camera is situated in a car driving down a country road surrounded by large electricity pylons when it pans to the back of the car to reveal the JTV logo briefly appearing from pieces of the pylons. 2018 idents (Origins): One of four different surreal footages (which are shown in different lengths). The JTV logo is not directly seen; instead, its parts/letters are seen scattered across the idents. Examples: Lab, Cave, Explosion, Waterfall. The surrounding presentation for this era has the "J" letter multipled and thrashing around the screen. 2020 idents (Emotions): After the origins set of idents went nowhere,  JTV launched these idents suddenly on 17 January 2020, Initially the logo was replaced by 4 letter words, but this changed in early 2021

Current:

rush 17 January 2020- (17 January 2020-08 April 2021, original 01 January 2021-, amended)

live 17 January 2020- (17 January 2020-21 April 2021, original 01 January 2021-, amended)

fear 17 January 2020- (17 January 2020-30 May 2021, original 01 January 2021-, amended)

Gun 23 October 2020- (only used before crime dramas, nowadays only used before Prison Break)

Love 26 August 2021-

Joy 26 August 2021-

Pride 26 August 2021-

Embarrasment 04 September 2021-

Sadness 10 September 2021-

Suprise 10 September 2021-

Dissapointment 16 September 2021-

Happiness 16 September 2021-

Water 23 September 2021-

Light 23 September 2021-

Create 23 September 2021-

Write 01 October 2021-

Greeting 01 October 2021-

Gesture 01 January 2022-

Eat 01 January 2022-

Explore 01 January 2022-

Storm 01 January 2022-

Pier 24 May 2022-

Balloons 24 May 2022-

Chairs 24 May 2022-

Capes 18 November 2022-

Frisbees 01 January 2023-

Raindrops 01 May 2024-

Special idents

TV Christmas Tree 18 December 2019-01 January 2020 (used for Christmas 2019, served as teaser, This ident zooms out of a corner with a plug, We zoom to reveal a cluster of TV sets arranged into the shape of a Christmas tree)

give 12 December 2020-01 January 2021 (used for Christmas 2020, Pine trees and a post box and eventually an entire city light up with Christmas lights which urge you to give this Christmas. More interestingly, it also saw the return of the channel logo to the idents for the first time since 2018 when the origins set was released,  The Christmas ident was the first signs of a change on this decision, with more to follow when the decorations were taken down in January 2021.)

Twinkle 06 December 2021-01 January 2022 (used for Christmas 2021)

Sprout Boy 11 December 2022-07 January 2023 (used for Christmas 2022)

Alien Love 04 December 2023-05 January 2024 (used for Christmas 2023, Features 2 alien blobs, a teal one named Gloopy and a fuschia sparkling, glittery one named Glitter falling in love)

TARDIS 23 November 2022- (used before Doctor Who, The Sarah Jane Adventures and Torchwood, uses the "Rush" ident music)

Peter Grifin arguing with Lois while Stewie is building a device 02 December 2022- (Used before Family Guy, uses the "Light" ident music)


Withdrawn idents

hope 17 January 2020-06 December 2021 (Reinstated on 01 January 2024, but amended)

free 17 January 2020-05 May 2021

feel 17 January 2020-12 April 2021

play 17 January 2020-27 October 2021

risk 17 January 2020-06 August 2021 (Reinstated on 01 January 2024, but amended)

easy 17 January 2020-01 November 2021

fast 17 January 2020-06 December 2021

life 17 January 2020-04 September 2021 (Reinstated on 01 January 2024, but amended)

love (different ident, not to be confused with later addition)  17 January 2020-04 Febuary 2021

Descriptions of some of the normal idents:

Fast: - There is some grayhound dogs chasing after the word "Fast" on a track.
Fear: - Someone opens a door which has a long corridor drowning forward. The word "Fear" is formed by the spirits.
Free: - In the blue sky, several white balloons are released, some of them forming the word "Free".
Hope: - At a Casino, someone throws two dice onto the board, passing by and landing at the word "Hope". Casino Chips are placed down.
Life: - We are rising the horizon, and as the lights switch on, the word "Life" is formed through them. 
Live - On a rainy day, lightning strikes up in the sky, with the word "Live" being formed in the lightning.
Rush - A skydiver launches himself down from a plane, falling down near a field spelling the word "Rush"
Easy - The logo zooms out of a ladybird to see a park scene where people are relaxing, and forming the word easy.
Feel - In a car, there is a family taking a drive down the countryside. One of the woman opens out their window to see the sky with the word "Feel" formed in the clouds.
Play - Someone dives into a pool and rise out of it as someone pushes another person off an inflatable with the word "Play" printed onto it.
Love 1 - A man and woman are walking holding hands, a billboard reads "love"
Risk - A person riding a horse bucks around the dirt, forming the word "Risk".
Pier: A night time scene of a pier that starts to light up.
Balloons: A mass of balloons crowd together under a bridge.
Buoys: Some buoys roll along a beach whilst the tide's out and attract to each other.
Chairs: Several chairs slide along a school sports hall. The camera then pans across to reveal that a big pile of chairs have already attracted to each other.
Frisbees: A series of frisbees congregate round a telegraph pole.
Love 2: In order, there is a mother holding her son, a woman taking some shoes out of a box, a man admiring himself in a mirror, and two people hugging a tree in a field.
Joy: There is a woman walking through a forest, a dog looking out of a car window, two people at the beach in the ocean, a woman opening a tent, and children playing in a field.
Pride: There is an old woman looking at a drawing, a boy walking upstairs with food for his mother, a man washing his car, a boy with his mouth open, and a man moving his bike out of a garage.
Embarrassment: There is a man with a towel wrapped around him, a woman with her dress in the wrong place, a boy getting the wrong haircut, and a woman on a train with a man trying to sleep on her.
Sadness: There are two people hugging, a girl looking sad in a school corridor, a woman in bed looking like she's crying, and a man sat in a cinema staring at a screen.
Surprise: There is a bucket of water being dumped on two women, two children popping out of a cardboard box, a man almost getting hit in the face by a newspaper, and some cows being scared away, Write a forum conversation June 24 2025, The programming is OK but I wish they'd refrain from constant Countdown