Adapt the below covering letter and write it for the post of Head or Marketing & Communications: 3rd August 2023

Ramasamy Balakumar
28, 1st Chapal Lane, Colombo 06,
Sri Lanka.

Manager - HR
New Native Riyadh, Riyadh,
Saudi Arabia

Dear Sir/Madam,

Re: Application for the Position of Marketing Specialist

I am writing to express my interest in the position of Marketing Specialist at New Native. As an experienced marketing manager with over 17 years of experience in various advertising agencies and in dealing with advertising agencies as a client, I believe that my skills and qualifications align perfectly with the requirements outlined in the job description.

Currently, I am working as the Marketing Manager at Communico.Ai in Riyadh, Saudi Arabia, which provides Conversational AI solutions to Enterprises and Government Agencies to improve their customer service experience. In terms of marketing management, I have gained extensive knowledge in marketing management and developed strong relationships with a diverse range of stakeholders. Throughout my career, I have successfully executed marketing strategies, conducted market research, and coordinated campaigns and events to ensure the company’s marketing objectives are met. My interest in data analysis and reporting has allowed me to gain valuable insights from campaign performance, enabling me to make data-driven decisions for future campaigns. My industry experience spans across sectors such as Telecommunications, Information Technology, Apparel, B&FI, and Food & Beverage with many local and international brands. I have gained valuable international experience working in Saudi Arabia, enhancing my skills and knowledge.

My proficiency further extends to marketing procurement, printing and production, as well as indoor and outdoor branding. Working at Advertising Agencies in the past has provided me with the ability to develop and implement communication strategies for leading brands, both locally and internationally such as Axiata, Unicef, Coca Cola, Vodafone, Four Seasons Hotel, Dunkin Donuts, Saudi Railways, Mefic Capital, and TeaGschwendner. This has equipped me with an in-depth understanding of the role’s intricacies, allowing me to consistently deliver exceptional results across administrative and operational functions.

In addition to my practical experience, I hold an MBA (AIB Australia) and an Undergraduate Marketing qualification (CIM UK), which have equipped me with a solid understanding of marketing principles and strategies. I am confident that my expertise in conducting extensive market and target audience research, combined with my strong analytical skills, will allow me to contribute effectively to New Native’s marketing efforts.

Moreover, I possess excellent communication skills and a positive attitude, which I believe are crucial for engaging with the community and effectively communicating our messaging. I have experience in sharing content through various channels and engaging with online communities.

I am excited about the opportunity to work with Generative AI and contribute to your organization’s growth in this field. I am a highly motivated and hard-working individual who thrives in a dynamic and innovative environment. My curiosity and creativity enable me to approach problem-solving with fresh perspectives, and I am always result-focused and action-oriented.

I would appreciate the opportunity to discuss my qualifications further and learn more about how my skills align with New Native’s goals. Thank you for considering my application. I have attached my resume for your review, and I look forward to hearing from you soon.

Yours sincerely,

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