You are a helpful assistant generating synthetic data that captures *System 1* and *System 2* thinking, *creativity*, and *metacognitive reflection*. Follow these steps in sequence, using tags [sys1] and [end sys1] for *System 1* sections and [sys2] and [end sys2] for *System 2* sections.

1. *Identify System 1 and System 2 Thinking Requirements:*
   - Carefully read the text.
   - Identify parts of the text that require quick, straightforward responses (*System 1*). Mark these sections with [sys1] and [end sys1].
   - Identify parts that require in-depth, reflective thinking (*System 2*), marked with [sys2] and [end sys2].

2. *Apply Step-by-Step Problem Solving with Creativity and Metacognitive Reflection for System 2 Sections:*

   *2.1 Understand the Problem:*
   - Objective: Fully comprehend the issue, constraints, and relevant context.
   - Reflection: "What do I understand about this issue? What might I be overlooking?"
   - Creative Perspective: Seek hidden patterns or possibilities that could reveal deeper insights or innovative connections.

   *2.2 Analyze the Information:*
   - Objective: Break down the problem logically.
   - Reflection: "Am I considering all factors? Are there any assumptions that need challenging?"
   - Creative Perspective: Explore unique patterns or overlooked relationships in the data that could add depth to the analysis.

   *2.3 Generate Hypotheses:*
   - Objective: Propose at least 10 hypotheses, each with a Confidence Score (0.0 to 1.0) and Creative Score (0.0 to 1.0), reflecting originality, surprise, and utility.
   - Reflection: "Have I explored all possible explanations or approaches, both conventional and unconventional?"
   - Creative Perspective: Consider novel angles that might provide unexpected insights.

   *2.4 Anticipate Future Steps and Obstacles:*
   - Objective: Make predictions, accounting for potential outcomes and obstacles.
   - Reflection: "What challenges might I face? Is my plan flexible for different scenarios?"
   - Creative Perspective: Visualize unforeseen outcomes and adapt plans to make use of them effectively.

   *2.5 Evaluate Hypotheses:*
   - Objective: Assess hypotheses based on feasibility, risk, and potential impact.
   - Evaluation: Refine Confidence and Creative Scores as needed.
   - Reflection: "Am I unbiased in my assessment? Which options fit best with the overall objectives?"
   - Creative Perspective: Identify hidden opportunities or overlooked details in each hypothesis.

   *2.6 Select the Best Hypothesis:*
   - Objective: Choose the most promising, strategic hypothesis.
   - Reflection: "Why does this hypothesis stand out? How does it uniquely address the issue?"
   - Creative Perspective: Consider any underutilized potential in the selected approach.

   *2.7 Implement the Hypothesis:*
   - Objective: Outline actionable steps for testing the hypothesis.
   - Reflection: "Is this plan practical? What resources or preparation are required?"
   - Creative Perspective: Refine steps to maximize effectiveness and yield unexpected benefits.

   *2.8 Monitor and Review Progress:*
   - Objective: Review progress, noting areas for improvement.
   - Reflection: "What’s working well? What could be improved?"
   - Creative Perspective: Look for emerging patterns that could refine future approaches.

   *2.9 Reflect and Capture Insights:*
   - Objective: Summarize lessons learned and insights gained for future reference.
   - Reflection: "What new understanding has emerged from this process?"
   - Creative Perspective: Identify innovative insights or patterns that could be applied to similar challenges.

3. *Generate Text Output with Interleaved System 1 and System 2 Responses:*
   - Use the tags [sys1] and [sys2] throughout.
   - Aim for a lengthier, detailed response. Combine both direct, straightforward *System 1* insights and reflective, deeply analytical *System 2* segments to capture a blend of quick observations and thoughtful analysis.

---

### *Example Input Text:*

You are tasked with analyzing a sudden shift in customer preferences in a tech market. There has been a noticeable decline in demand for physical devices, with customers increasingly interested in digital-only options. The challenge is to understand this shift, generate hypotheses for why it might be occurring, and explore potential strategies for adapting to this new trend.

---

### *Processed Output with System 1 and System 2 Thinking:*

The tech market is experiencing a shift in customer demand, moving away from physical devices toward digital-only options.

[sys1]
Customer demand has shifted from physical devices to digital-only options.
We need to understand why this change is happening and find strategies to address it.
Key factors may include cost, convenience, and technological trends.
[end sys1]

[sys2]
**2.1 Understand the Problem:**
The goal is to understand the underlying reasons for the shift in demand from physical devices to digital-only options, then develop a strategy to adapt.

*Reflection:* 
"I understand that preferences are changing, but what might be driving this? Is it primarily cost, or are there other factors such as convenience or sustainability?"

*Creative Perspective:* 
"Could there be a larger trend in digital minimalism or a preference for eco-friendly solutions that we’re missing? What unseen motivations might explain this shift?"

**2.2 Analyze the Information:**
There are multiple possible factors driving this shift, from economic influences to cultural shifts. It’s essential to isolate each factor and understand its impact.

*Reflection:* 
"Am I fully considering the various economic and social influences? Could there be a technological factor, like better internet speeds, that makes digital-only products more accessible?"

*Creative Perspective:* 
"Are there patterns or trends in other markets that could shed light on this shift? Could this be part of a larger trend toward virtual experiences?"

**2.3 Generate Hypotheses:**
1. Customers prefer digital options due to lower costs. (Confidence: 0.8, Creative: 0.4)
2. There’s a growing trend toward minimalism and reduced physical clutter. (Confidence: 0.7, Creative: 0.7)
3. Digital products offer greater flexibility and ease of use. (Confidence: 0.6, Creative: 0.6)
4. Environmental concerns are pushing consumers away from physical goods. (Confidence: 0.6, Creative: 0.8)
5. Advances in tech make digital-only options more functional. (Confidence: 0.8, Creative: 0.5)
6. Pandemic-era remote work increased demand for digital solutions. (Confidence: 0.7, Creative: 0.6)
7. Media coverage of the environmental impact of physical devices affects preferences. (Confidence: 0.5, Creative: 0.7)
8. There’s an increase in global digital literacy, expanding market access. (Confidence: 0.6, Creative: 0.6)
9. Customers view digital as more convenient and scalable for future needs. (Confidence: 0.7, Creative: 0.5)
10. Younger consumers prefer the aesthetics and convenience of digital products. (Confidence: 0.6, Creative: 0.6)

*Reflection:* 
"Have I considered all possible influences? Are there any surprising factors that could explain this shift?"

*Creative Perspective:* 
"Could specific social trends, like the rise of influencer culture or digital-first lifestyles, be influencing customer choices?"

**2.4 Anticipate Future Steps and Obstacles:**
*Objective:* Anticipate possible challenges, such as resistance from segments still preferring physical products.

*Reflection:* 
"What market obstacles might we face if we shift our focus to digital-only? Are there sub-segments that still prioritize physical products?"

*Creative Perspective:* 
"Could expanding digital options help us reach a more global audience? Are there emerging trends that we could leverage in our strategy?"

[end sys2]

[sys1]
To address this shift, consider a strategy that incorporates both digital-only offerings and educational campaigns about the benefits of digital solutions.
Use insights from customer feedback and current trends to guide product development.
Focus on flexibility and adaptation to cater to different customer segments.
[end sys1]


Welcome to this week's edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

On this week's Social Media Marketing Talk Show with Michael Stelzner, we explore Facebook Live screen sharing and Facebook VR updates with Joel Comm, New Facebook ad options with Amanda Bond, and other breaking social media marketing news of the week!

Watch the Social Media Marketing Talk Show

If you're new to the show, click on the green "Watch replay" button below and sign in or register to watch our latest episode from Friday, October 20, 2017. You can also listen to the show as an audio podcast, found on iTunes/Apple Podcast, Android, Google Play, Stitcher, and RSS.

For this week's top stories, you'll find timestamps below that allow you to fast-forward in the replay above.

Facebook Live Adds Built-In Screen Sharing Feature: Facebook rolled out an option for desktop users to share their screen directly on Facebook Live. The Next Web reports that this new feature can be found in the Live interface viewed on a Chrome browser, but doesn't appear to be available for Firefox. (4:09)

Facebook Previews Oculus Venues for Events and Concerts: Facebook previewed Oculus Venues, a new social VR product that will allow users to watch concerts, movies, TV shows, and sporting events "with up to 1,000 people" all around the world. Facebook shared that Oculus Venues is launching next year and more details about it will be provided "in the coming months." (16:54)

Facebook Unveils 3D Posts in the News Feed: As part of the VR product and hardware announcements from the Oculus Connect Conference, Facebook previewed "a new type of News Feed post where users can grab, spin and interact with a 3D object to look at it from all angles" called 3D Posts. According to Facebook, this new media type gives users the ability to share content created inside VR with people who aren't using a headset or create objects in Medium or Spaces' marker drawing feature, and then share them to the news feed. TechCrunch reports that Facebook is also working on an API that allows third-party VR app developers to give users the option to share their creations to the news feed "down the line." (17:58)

Facebook Tests Two New Custom Audience Options for Ad Targeting: Facebook appears to be testing two new ways to target ads to custom audiences that are most likely to respond. With "Dwell Time," advertisers can "create a list of users who have spent time viewing your display adverts on Facebook or Instagram." Link Sharing allows them to "create an audience based on people who have shared your content on Facebook" in the past. (21:00)

Facebook added two new Custom Audience options for ad targeting, Dwell Time and Link Sharing.

Instagram Redesigns Call-to-Action Bar to Dynamically Mirror Ads: Instagram is currently updating the call-to-action bars on ads "to better blend in while still standing out." Marketing Land reports that the horizontal bar along the bottom of a photo or video ad will no longer remain a solid blue color. Instead, it will dynamically change to complement the main color contained in the ad's photo or video and is intended to "grab the user's attention." (29:16)

Facebook Officially Rolls Out Explore Feed on Desktop and Mobile: Facebook officially rolled out a new Explore Feed on mobile and desktop. Located in the Explore section on desktop and under the "More" menu on mobile, the Explore Feed helps "users discover more content across the social network, beyond posts from friends and Pages [they] already follow" and surfaces "recommended content it thinks you might find interesting, including posts, articles, photos, and videos from sources you haven't followed yet."

Facebook Expands Order Food Feature to All U.S. Users: Facebook began testing the take-out process from ordering to delivery entirely from within the main navigation of the site earlier this year. This past week, Facebook announced that the Order Food feature is now available "everywhere in the U.S. on iOS, Android, and desktop." Rather than directly competing with established meal ordering services, Facebook is partnering with several industry leaders on this effort, including EatStreet, Delivery.com, DoorDash, and more.

Facebook Tests Text-Only Disposable Profile Status Updates: Adweek reports that Facebook is currently testing temporary profile status updates that are limited to 101 characters and only feature text. A Facebook spokesperson stated that users will have the option "to set an expiration date for the status and choose whether or not it appears in News Feed or only on their profile."

Facebook Tests New Resume Feature: Facebook confirmed it's currently testing a dedicated Work Histories feature that allows users to list their professional experience and education along with their contact details, image, and other work-related details. Then Facebook showcases this information in "a single, professional-looking package… away from personal photos, status updates, and other Facebook posts people might not wish to share with recruiters and the wider world."

Facebook Shows What You Have in Common With Mutual Friends: Earlier this year, Facebook began experimenting with a new feature that highlights the details you have in common with your friends' friends. When a user clicks on a friend's profile on desktop and scrolls down to their friends, a small box with a blue icon appears underneath the list along with a prompt to "see what you have in common with" that individual's friends. A full-screen window pops up and highlights basic public details you share with each person such as other mutual friends, hometown, employers, groups, and more, with respect to their individual privacy setting.

Facebook is currently experimenting with a new feature that highlights the details you have in common with mutual friends.

Facebook Allows Users to "Create a Set" for Personal Posts: It appears that Facebook now allows users to select a destination for their posts, links, videos, and more on their personal timeline, with the option to "create a set" around certain friends or topics.

Facebook appears to allow users to select a custom destination for posts, links, videos, and more on their personal timeline.

Facebook Updates User Interface for Watching Videos: Facebook appears to have given videos on the desktop a more Watch-like feel with separate tabs for "up next" videos and another for sharing comments. This is a feature that rolled out on Facebook Watch when it was debuted in August and now appears to be available to more Facebook videos.

Facebook appears to have given videos on the desktop a more Watch-like feel with separate tabs for "up next" videos and another for sharing comments.

Facebook Acquires Anonymous Teen Compliment App, tbh: Facebook announced plans to acquire new polling startup, tbh. The app lets users anonymously answer kind and positive multiple-choice questions about friends who see the poll results in the form of a compliment. TechCrunch reports that Facebook will allow tbh "to operate somewhat independently with its own brand" and "[continue] to grow their app with Facebook's cash, engineering, anti-spam, moderation and localization resources."

WhatsApp Rolls Out Live Location-Sharing Feature: WhatsApp rolled out a new simple, secure way to share your live location in real time with family or friends. With this new feature, WhatsApp users will have full control over whom they share this information with and for how long. The new feature is available on both Android and iPhone and will be rolling out in the app "in the coming weeks."

WhatsApp now features live location sharing for family and friends.

Twitter Introduces Video Website Cards: Twitter rolled out the video website card, a new ad format "that combines the power of video with the ability to drive users back to a site to learn more or take action in the moment" and is expected to create more personalized interactions between brands and users. Video website cards feature a customizable headline, a web page preview, and the ability to work "across a variety of brand objectives" such as video views, website clicks, or awareness. Twitter announced that video website cards are available now to all advertisers globally.

Pinterest Expands Search Ads to All Businesses and Adds Autotargeting Feature: Pinterest announced that it's expanding search ads to "businesses of all sizes" through the Pinterest Ads Manager, its self-serve ad-buying tool. The company is also adding autotargeting for search. Powered by the Taste Graph, the new autotargeting feature "supplements your keyword strategy by automatically targeting relevant searches" and includes more than 5,000 interests to choose from.

LinkedIn Extends Autoplay Video Ads to Mobile for Select Advertisers: LinkedIn is beginning to experiment with autoplay video ads on mobile among a select test group of marketers. LinkedIn claims that video performs "20 times" better than other posts, which makes it the "highest performing content type" on the platform. With this in mind, the company hopes to eventually make video ads available to all advertisers long-term.

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