pelase summarize 

# tactiq.io free youtube transcript
# Watch Me Write & Design Gymshark's Emails in 47 Minutes
# https://www.youtube.com/watch/tERTe2dU9tk

00:00:00.040 in this video I'm going to be creating
00:00:01.599 three emails from scratch for gym shark
00:00:04.279 all the way from ideation to writing the
00:00:06.359 copy to designing the emails all the way
00:00:08.639 into uploading in clavio to be sent now
00:00:10.759 maybe you've noticed but the e-commerce
00:00:12.040 landscape from 2024 into 2025 has
00:00:14.679 changed a lot it seems like everybody
00:00:17.000 and their mom has an e-commerce brand
00:00:18.800 they're drop shippers everywhere the
00:00:20.480 customer's attention spans are fried and
00:00:22.680 AD prices are higher than ever this
00:00:24.960 makes executing email marketing which is
00:00:27.199 the cheapest form of marketing out there
00:00:29.160 and doing it right so important for
00:00:31.439 scaling your brand if you want to do so
00:00:33.680 profitably we are creating three non-d
00:00:36.040 discount emails that are going to print
00:00:38.280 cash for gym shark you're going to see
00:00:40.200 my exact process what's going through my
00:00:42.200 mind in how to execute these coming from
00:00:44.559 a $40 million email marketer you're
00:00:46.840 going to be able to copy this exact
00:00:48.719 process for your e-commerce brand and
00:00:50.640 apply it so that you can print cash so
00:00:52.879 let us do this okay so Step One is
00:00:55.160 ideation and strategy so we want to
00:00:57.079 figure out what emails we are going to
00:00:58.680 be sending for gym Shar now I don't
00:01:00.160 really like to send discounts because we
00:01:02.239 want to save on our margins you really
00:01:03.920 don't have to if you execute email
00:01:05.760 marketing properly so what makes a great
00:01:07.880 email idea in a great email angle well
00:01:10.040 we want it to be non-d discount oriented
00:01:12.320 we want it to be promoting our brand we
00:01:14.560 want it to be giving value to the
00:01:16.320 customer and then we want to subtly
00:01:18.280 promote our products throughout the
00:01:19.960 email this way it doesn't seem too
00:01:21.360 salesy and increase sales resistance but
00:01:23.520 it promotes you enough to where the
00:01:25.079 customer can make a choice to go buy
00:01:27.600 with you so what I like to do to get
00:01:29.200 email inspiration for Brands like gym
00:01:30.880 shark is I'm just going to scroll their
00:01:33.000 Instagram and their website to see what
00:01:34.600 I can find so let's do it okay so here's
00:01:36.799 my Instagram you can follow me if you
00:01:38.320 want I have Daily Posts but we're just
00:01:40.479 going to look up jym shark and see what
00:01:42.840 we can find on their Instagram that we
00:01:44.479 want to create an email off of so you
00:01:46.000 can see by their Instagram they have a
00:01:48.159 lot of community building stuff and kind
00:01:50.360 of just like natural emails of people in
00:01:53.560 the gym uh with quick Punchy captions we
00:01:57.039 definitely want to carry this over to
00:01:58.399 their email marketing but what's super
00:01:59.960 weird about their email marketing if we
00:02:01.320 look here is their stuff is just very
00:02:03.600 corporate it's quite Bland it's just
00:02:05.719 showing pictures of people kind of
00:02:08.160 there's one with like some lifestyle
00:02:09.560 images but we're kind of just having
00:02:12.360 like plain white images there's really
00:02:14.360 no life in this it's kind of just
00:02:16.599 corporate images so we definitely want
00:02:18.319 to bring some of the life on the
00:02:19.480 Instagram over to email so right now
00:02:21.879 like my mind like put in the work is
00:02:23.599 like something that you could create a
00:02:24.760 whole email about and then tie that to
00:02:26.519 the products we really just want this to
00:02:28.080 be like branded to uh gym shark so I'm
00:02:31.480 just going to click through this and see
00:02:33.280 what I can find so one thing that I
00:02:34.599 noticed is they always say like we do
00:02:37.120 gym like gym is like a verb so you say
00:02:39.280 like we do gym I think that this is an
00:02:41.120 angle that I'd like to do I kind of
00:02:43.000 thought of the headline like uh in a
00:02:45.239 world where you can do anything do gym I
00:02:48.000 think that's like a really cool tagline
00:02:49.599 to use it's really branded and then we
00:02:51.360 can tie that into hey and if you're
00:02:53.280 going to do gym let's do it right with
00:02:55.239 some gym Shard gear so that's definitely
00:02:57.400 going to be number one that we do in a
00:03:00.879 world where you can do anything do gym
00:03:06.959 perfect so there is email one okay now
00:03:09.319 we have like a general branded email and
00:03:11.319 since we're going to do two emails I'm
00:03:12.640 going to do like some other emails that
00:03:14.120 I like to do so we have a branded email
00:03:15.640 right there I want to do a value based
00:03:17.760 email where we're giving a ton of value
00:03:19.480 to the users and then I also want to do
00:03:21.680 like a review or some sort of social
00:03:23.799 proof based email so I'm just going to
00:03:25.319 fill those in right now we're going to
00:03:27.400 do email to let's do a view slso proof
00:03:32.640 and then email 3 Let's do value of some
00:03:36.239 sort so we're going to do uh email 3
00:03:39.680 value okay so review and social proof
00:03:41.680 I'm just going to take testimonials from
00:03:43.080 the website so I'm just going to write
00:03:44.480 testimonials and then email 3 value I
00:03:47.480 know they have a Blog so I'm going to go
00:03:49.519 to their website and try to find a Blog
00:03:50.840 that I want to use so on their website
00:03:52.480 if we just scroll to the bottom they
00:03:54.840 have blogs right down here so I'm going
00:03:58.159 to like pick through these and see what
00:03:59.879 I want to make an email out of okay so I
00:04:01.599 think I found a good one right here no
00:04:03.200 fast dumbbell back exercises to build
00:04:05.599 your back and this one's great because
00:04:07.200 it's going to hit on a pain point of
00:04:09.239 people which is like when you don't have
00:04:10.840 access to like machines or you're doing
00:04:12.439 like a home workout then we can do give
00:04:14.840 people value by giving them uh dumbbell
00:04:17.478 exercises to still build your back and
00:04:19.478 so ton of stuff to go off of here we're
00:04:21.199 going to do a Blog email giving value
00:04:23.080 I'm going to take this link and then
00:04:24.759 apply it over here to this so right here
00:04:27.560 now we have all our three emails and the
00:04:30.440 strategy and the ideation that's kind of
00:04:32.080 what goes into this we want to be able
00:04:33.880 to get bring the customer value we want
00:04:35.680 to make sure that we're branded we want
00:04:36.919 to make sure we're promoting our
00:04:37.919 products we want to make sure we're
00:04:39.199 proving we're real with testimonials and
00:04:41.440 review so we have the ideas now let's
00:04:44.000 get to writing the copy so what I like
00:04:45.720 to do when starting out is I just like
00:04:47.400 to lay things out as far as the email I
00:04:49.919 like to visually see what this email is
00:04:51.840 going to be split by different sections
00:04:54.080 so when I'm writing copy this is what I
00:04:55.880 like to do you can see honestly for the
00:04:57.600 headline I'm just going to plug this in
00:04:59.759 in and put this centered and then we'll
00:05:01.840 work with like body copy and buttons
00:05:03.560 next I always like to go to this website
00:05:05.280 mild.com and always have kind of like
00:05:08.360 some emails I'm trying to replicate when
00:05:09.880 I'm writing the copy because why would I
00:05:11.759 try to reinvent the wheel and like
00:05:13.199 create this brand new email when I can
00:05:15.360 take what already successful brands are
00:05:17.000 doing so I'm following some of these
00:05:18.199 Brands here and I'm just going to like
00:05:19.360 click through and try to find different
00:05:20.840 layouts and sections of emails that I
00:05:23.039 like that we can steal like this one for
00:05:25.000 example we have a headline and we have
00:05:27.080 some body copy and then a button right
00:05:28.600 at the top of the email I love this but
00:05:30.199 I don't like how the button over here is
00:05:31.840 on the left side kind of want to make it
00:05:33.160 centered and right in the customer's
00:05:35.039 face so probably what I want to do I
00:05:37.440 want to copy kind of this section of
00:05:39.680 headline body copy button but I want to
00:05:42.120 put that at the top of the email so I'm
00:05:44.199 going to insert like uh body and then
00:05:48.240 button so what I'm thinking for this
00:05:49.840 email we have this headline we finish
00:05:51.960 with a little bit of body copy here to
00:05:53.880 be like uh yada y y do the gym this
00:05:56.440 weekend and then I want to tie it into
00:05:58.280 our products and say it's something like
00:06:00.440 and if you're going to do gym do it
00:06:02.400 right with gym shark products using some
00:06:04.639 of our best sellers so we are going to
00:06:06.160 be promoting our best sellers here now
00:06:07.880 when you're an email nerd like me when
00:06:09.639 you review emails all day every day you
00:06:11.560 kind of have like a bank of ideas that
00:06:13.280 you feel like you can use and one idea
00:06:15.240 that I think is really good is doing
00:06:17.000 like a mix and match section so what I
00:06:19.080 want to do is kind of like show images
00:06:22.400 of someone's shirt and then bottoms and
00:06:24.919 then promote people just being like hey
00:06:26.759 mix and match these best sellers and
00:06:28.319 then flip through different tops and
00:06:30.240 then different bottoms and get like a
00:06:32.039 whole Gym Fit you you'll see what I mean
00:06:34.280 but what I want to do here is I'm just
00:06:35.919 going to write this out okay so this is
00:06:37.599 the section that I'm kind of referring
00:06:38.919 to this was a gif that flipped through
00:06:40.960 different tops and then also through
00:06:43.000 different bottoms it's just a cool way
00:06:44.360 to visualize what your gym outfit could
00:06:46.120 be and so this is what I'm trying to
00:06:47.319 copy and so I said mix and match tops
00:06:49.120 and bottoms for the graphic uh like the
00:06:50.880 one below so if you're using a designer
00:06:53.080 then they know what you want to do and
00:06:55.039 then we say if you're going to do gym do
00:06:56.479 it right let's add like some cool body
00:06:58.840 copy to go with that as well since we're
00:07:00.120 doing a mix and match section I said mix
00:07:01.599 and match are favorites and then added
00:07:03.360 some branded copy with like a benefit
00:07:05.240 for the customer for a guaranteed shirt
00:07:07.800 shredding pump okay so that's going to
00:07:09.240 be the basis of this whole email now I
00:07:10.960 kind of just need body copy here okay so
00:07:13.520 for this body copy I literally just used
00:07:15.840 chat gbt if you have a big brand like
00:07:17.759 gym shark they're going to know jym
00:07:19.120 shark's voice and use it so I just said
00:07:21.720 can you write me two sentences from the
00:07:23.080 point of view in voice of gym shark
00:07:24.560 about how the gym is the best place in
00:07:25.840 the world it's where you get peace and
00:07:27.280 fight off bad thoughts Etc kind of like
00:07:29.840 tying into this and it said the gym is
00:07:31.599 our Sanctuary where sweat drowns out
00:07:34.000 doubt and every rep silences the noise
00:07:35.800 of the
00:07:36.680 worldo here you find peace in the grind
00:07:38.879 and strength in the struggle proving
00:07:40.639 that the best battles are fought within
00:07:43.360 that is quite fire and better than
00:07:45.840 anything I could have done so I'm going
00:07:47.680 to use that so I just put that in now
00:07:50.919 that is actually like really good A lot
00:07:52.599 of times chat gbt you got to kind of
00:07:54.639 work with it but I think that is perfect
00:07:57.639 um super branded in it's super cool it
00:08:00.199 ties into all this and then what I want
00:08:02.199 to do just for this section is we're
00:08:04.039 just going to tie just like a regular
00:08:05.759 lifestyle image and it's kind of like
00:08:08.759 going to be overlaid over the top we're
00:08:10.360 going to make sure that everything up
00:08:11.840 here is at the top of the email so the
00:08:13.159 customer can easily read it and click it
00:08:14.720 okay so this is what we have so far I
00:08:16.720 want to add just like a footer section
00:08:18.840 here cuz every email needs a footer and
00:08:21.479 then I kind of feel like we need one
00:08:22.840 more thing cuz this we have a lifestyle
00:08:24.599 image up top we have like a product type
00:08:27.120 section here I kind of want to bring
00:08:28.759 this a little bit more life and maybe
00:08:31.120 some person doesn't want to mix and
00:08:32.440 match I know that they just released
00:08:34.240 some new products so I'm just going to
00:08:35.320 add a quick section down here
00:08:37.519 introducing some lifestyle images or
00:08:39.240 like a lifestyle image uh promoting some
00:08:41.000 of their new products so a section like
00:08:42.719 this is always good to like throw down
00:08:44.480 at the bottom of your emails to bring
00:08:46.200 some life and so I kind of want to copy
00:08:48.240 this section but do it for like new
00:08:50.360 products being released I just kept this
00:08:51.920 real simple new drops just in shop
00:08:53.720 what's new with what's hot shop now in
00:08:55.880 this email I think is a banger super
00:08:58.519 excited to see how the design turns out
00:08:59.920 but let's move on to the copy of the
00:09:01.560 other emails so for this email I want to
00:09:03.839 bring it some even more life and I'm
00:09:05.480 actually stealing this from somebody
00:09:06.760 who's in my community my school
00:09:08.800 Community we have over 450 people he
00:09:11.000 sent this in of an email he did himself
00:09:12.640 and I absolutely love this shout out to
00:09:14.839 you Dominic so I want to copy this
00:09:16.640 layout in like the hero section feature
00:09:18.519 some reviews with like a phone I think
00:09:20.120 that would be super cool uh I just got
00:09:21.800 to go find the reviews and lay this
00:09:23.480 email out so just like last time I'm
00:09:25.760 going to insert a table with a few
00:09:28.800 different section
00:09:29.880 and just like this I want to have the
00:09:32.000 phone section here I'm going to go find
00:09:34.360 some testimonials uh instead of doing
00:09:36.720 like 4.93 I'm just going to say 100 plus
00:09:39.440 100,000 plus verified reviews cuz that's
00:09:41.560 a big selling point for jym shark since
00:09:43.560 they are so proven okay there we go
00:09:45.519 100,000 plus verified reviews this is
00:09:47.519 what's going to be like in the phone I
00:09:49.560 believe and I picked out these
00:09:51.480 testimonials make sure to take time when
00:09:53.360 picking out testimonials um overcome
00:09:55.720 some objections we have uh male and
00:09:58.680 female and just really talking about how
00:10:00.720 what we have is like very quality um in
00:10:03.480 a benefit they make the glutes and quads
00:10:05.240 too look
00:10:06.560 great so perfect I kind of just want to
00:10:08.920 add like a headline here um something to
00:10:11.880 make it more personal that's something
00:10:13.200 that I feel like JY shark is lacking in
00:10:14.880 their email they kind of look like very
00:10:16.519 corporate I want to give them a little
00:10:18.200 bit more life and personal feel with it
00:10:20.279 so I think something really strong here
00:10:21.920 is to say something like uh like buy buy
00:10:25.079 gym lovers for gym lovers I think that's
00:10:27.399 good buy buy gym lovers for gym lovers
00:10:33.600 add a comma in there as well perfect we
00:10:36.200 just need to end with a shop now button
00:10:38.240 here um so I'm just going to insert that
00:10:40.480 now and boom that right there is fire I
00:10:44.519 think that's going to look sweet super
00:10:45.800 excited to see how this turns out now I
00:10:47.800 always like to have life in my emails
00:10:49.880 and this is just going to be like a
00:10:51.079 graphic of a phone there's no people in
00:10:52.760 it so I think I just like to bring this
00:10:55.079 to life a little bit I want the email to
00:10:56.720 be focused on this review section and
00:10:58.600 get people to click I don't want to
00:10:59.800 overwhelm overwhelm them with a ton of
00:11:01.839 stuff and buttons so I'm just going to
00:11:03.480 say insert photo gallery of Lifestyle
00:11:07.000 pictures so I inserted that and then a
00:11:08.760 shop now and I actually found like an
00:11:10.320 example of a photo gallery I don't want
00:11:11.880 something like super lame and Bland I
00:11:14.040 think like a photo gallery like this is
00:11:16.200 super cool super effective it adds a lot
00:11:18.320 of depth to the email brings it to life
00:11:20.240 and then finish with a shop now button
00:11:22.320 and that's kind of like what we want to
00:11:23.519 do with this email keep it really simple
00:11:24.959 we won't feature any products I'm going
00:11:26.360 to delete this row and then just put
00:11:27.959 footer in and then we'll see how it
00:11:29.720 turns out if we want to add anything in
00:11:31.399 the design process then we're going to
00:11:33.000 be able to do that but for now I think
00:11:34.880 just making this email super cool up top
00:11:36.880 add some life to the bottom is perfect
00:11:38.639 okay now we are doing a Blog email so
00:11:41.480 for blog emails I like to have it the
00:11:43.920 same layout as up here where we have a
00:11:45.839 headline body copy and then a button
00:11:47.800 that says learn more right at the top of
00:11:49.680 the email we want to tease the blog and
00:11:51.839 try to really sell the click to get
00:11:53.800 people to click and read the full blog
00:11:55.480 themselves because right there they're
00:11:56.639 on the website it'll be easy for them to
00:11:58.519 read the blog and then just go and Shop
00:12:00.560 some products and generate sales so I
00:12:02.720 definitely want to copy that layout up
00:12:04.639 here it's kind of just like the winning
00:12:06.040 layout that we do for a lot of our
00:12:08.440 emails for our clients so I'm just going
00:12:10.639 to do that and lay it out super easy
00:12:13.160 right now and then for the rest of block
00:12:14.880 emails we want to continue to sell the
00:12:16.360 click but give them some information cuz
00:12:18.320 we want the email to have some value so
00:12:20.639 we're going to add a bridge summarizing
00:12:24.279 SLG giving value and then we could end
00:12:28.120 that right there but I'll probably add
00:12:30.160 another bottom slice kind of like
00:12:32.680 similar to this just to bring bring a
00:12:34.920 little bit more life to it so we're
00:12:36.600 going to add another bottom shop slice
00:12:40.760 and now let's figure out what we want to
00:12:42.880 do for the email so here is the email I
00:12:45.760 think that this is probably good just to
00:12:47.600 use as our headline just no fuss
00:12:49.600 dumbbell back exercises to build your
00:12:52.320 back might be a little bit too wordy so
00:12:54.199 I'm just going to say no fuss dumbbell
00:12:55.560 back exercises so I went ahead and added
00:12:57.199 some body copy here uh talk about kind
00:12:59.920 of the benefits of doing your back so
00:13:03.000 getting the nice vshape from your back
00:13:04.800 to your torso doesn't require crazy
00:13:06.760 equipment so we're kind of like selling
00:13:08.199 and teasing that like you can do this
00:13:10.120 without what you typically think um do
00:13:12.079 you just have dumbbells in your home gym
00:13:13.800 we got you build your back with these
00:13:15.600 top five dumbbell back exercises so I
00:13:18.120 think that's great couple reasons why
00:13:19.480 that's great is people love lists so we
00:13:21.360 tell them there's a list here and we
00:13:23.399 have some branded stuff where it's like
00:13:24.959 super conversational like we got you and
00:13:27.000 that's kind of like in the voice of the
00:13:28.720 customer um we're talking about building
00:13:30.279 our back and really selling the click
00:13:32.120 here so I love that and then probably
00:13:34.120 have a lifestyle image of someone's back
00:13:37.199 so I'm just going to say lifestyle image
00:13:38.720 right here so I was just like trying to
00:13:40.839 find inspiration for this bridge section
00:13:42.800 and look at this from this brand here
00:13:45.079 chest Anatomy 101 calling out like
00:13:47.199 different parts of the chest and then
00:13:49.920 what part it hits like this is brilliant
00:13:52.519 I think this is great to bring value to
00:13:54.079 the list break down different parts of
00:13:55.759 the back um let's do something like that
00:13:58.160 let's steal this and right here in this
00:14:00.079 blog by Gym shark they actually break
00:14:02.600 down each thing for us so let's just use
00:14:05.240 this and then create the graphics so
00:14:07.320 that's perfect right here we're just
00:14:09.120 going to do that and then tease the
00:14:10.519 click again we say back Anatomy 101 kind
00:14:12.720 of stealing from this example right here
00:14:15.399 back Anatomy 101 breaking down the
00:14:17.399 different parts and then we'll have
00:14:18.480 pictures for each one I think that that
00:14:20.600 will be perfect now we could have ended
00:14:22.880 right there but I kind of want some more
00:14:25.399 branded stuff here so it's not just too
00:14:27.240 sciency right in your face so I added
00:14:29.160 some copy um kind of selling the click
00:14:31.279 even more with these exercises there's
00:14:33.480 no excuse again motivational tone just
00:14:35.519 like gym shark with minimal equipment
00:14:37.360 and space required these dumbbell back
00:14:39.000 exercises can withstand the busiest gym
00:14:41.480 to the smallest living room workout
00:14:43.480 again focusing really on benefits here
00:14:45.240 like hey you can use these to build your
00:14:46.680 back even when the gym is busy so boom
00:14:48.959 we have the copy for all three we've
00:14:50.759 ideated them we've written the copy and
00:14:52.320 we've laid them out now we just need to
00:14:54.160 design so let's talk about email design
00:14:55.880 there are a number of different
00:14:56.959 platforms that you can use you could use
00:14:58.560 canva you can use figma you can use
00:15:00.279 Photoshop all this stuff I highly
00:15:02.519 recommend using figma it's what we use
00:15:04.759 it's the easiest to organize you have
00:15:06.160 the most features canva is good but just
00:15:09.360 doesn't have as many features it's
00:15:10.720 harder to organize and it's just very
00:15:12.639 base level and for the stuff we want to
00:15:14.160 do that's Advanced we need to have
00:15:15.639 features that are kind of like what are
00:15:17.560 available in figma so let's get straight
00:15:20.279 into figma and start designing these
00:15:22.079 emails okay so here we are inside of
00:15:24.279 figma I created this new file here you
00:15:26.199 can see all sorts of different features
00:15:27.759 we have stuff up here slices frames we
00:15:30.360 have shapes which is majority of what
00:15:32.199 we're going to be using as well as
00:15:33.600 inserting images you have things like a
00:15:35.800 pen pencil you have your text you have
00:15:38.199 different components and whatnot uh
00:15:40.279 comments all that good stuff but really
00:15:42.040 most of what we're going to be doing is
00:15:43.639 using these shapes right here so we are
00:15:45.120 going to start off with the in a world
00:15:46.759 where you can do anything do gy so
00:15:48.639 here's what we have to go off of we have
00:15:51.160 the headline body copy shop now this
00:15:53.800 bridge section and then a bottom slice
00:15:55.959 so let's just lay it out inside of figma
00:15:58.079 so first thing is we create a frame
00:16:01.120 which is kind of just like the outline
00:16:02.519 of your email and right now it is set as
00:16:04.360 Phil White which I think is totally fine
00:16:07.040 I'm going to set the width as 600 as
00:16:08.880 that's what I typically like to do for
00:16:10.800 email designs so I'm going to zoom out a
00:16:13.600 bit and then we just want to extend this
00:16:15.839 Frame out and let's lay this thing out
00:16:18.000 so we are going to have a logo at the
00:16:20.399 top we're going to have our headline
00:16:22.279 body copy and then image so I just copy
00:16:25.120 and pasted everything in will just have
00:16:27.600 a headline right here the body copy
00:16:30.639 right here and then a shop now button
00:16:32.399 which if you want to see how I did that
00:16:34.120 all we did is we put a rectangle here
00:16:36.680 set the width to whatever we want and if
00:16:38.399 we go over here to this right here we
00:16:41.000 can add edges so let's try like 30 and
00:16:43.959 perfect it just becomes that so then we
00:16:46.319 can do this change the color to whatever
00:16:48.720 you want let's change it to White for
00:16:50.040 this example and then you can just add a
00:16:52.600 text that says shop now right there that
00:16:57.120 is white text which is tough to see
00:16:59.560 let's change you to Black going to
00:17:02.480 extend this out and then put you right
00:17:05.640 in there and that's all you really need
00:17:07.199 to do so just going to delete that for
00:17:09.240 now and then we'll have an image down
00:17:11.119 here which I'm going to need to find but
00:17:13.160 let's go on ahead and get this going so
00:17:14.760 I found this image and I think that it
00:17:16.439 is perfect for what we're trying to do
00:17:18.160 there's room at the top there's this
00:17:20.319 girl right here uh which is kind of just
00:17:22.559 like the brand she represents the brand
00:17:24.319 so I'm going to put this in and I want
00:17:26.000 to make sure that we can see everything
00:17:28.400 so I'm just going to right click this
00:17:29.559 and send this to the back and then right
00:17:31.440 there boom we have this this lady in
00:17:34.280 this
00:17:35.039 image going to delete this and then we
00:17:38.480 can adjust the colors here to be white
00:17:41.960 and I almost forgot but we need to put
00:17:43.440 the logo up at the top here so I just
00:17:45.400 pulled this off of the internet let's
00:17:47.400 plug you in here and then maybe give you
00:17:50.039 some room and zoom in make sure that you
00:17:53.880 are nice and centered Perfect all set
00:17:56.799 here now what I want to do is is I want
00:17:59.400 to adjust the fonts here so it looks
00:18:01.080 more like gym shark rather than this
00:18:02.360 basic font and boom look at how much
00:18:04.120 that brings it to life having the
00:18:05.960 correct gym shark font now this looks
00:18:08.200 like gym shark I want to move this up
00:18:10.720 and then crop you just so she's a little
00:18:13.039 bit closer and yeah this is looking
00:18:15.720 pretty badass so far but it still feels
00:18:17.440 like there's something missing there's
00:18:18.720 like some weird space right here I think
00:18:21.200 something cool that we can add to give
00:18:22.480 it even more depth is we say like do Jim
00:18:25.159 in the background um so we're going to
00:18:27.200 have to do some cool stuff right here
00:18:28.880 which I'll show you so in order to put
00:18:30.440 the do gy behind this girl right now
00:18:33.400 this is one image as you can see right
00:18:35.240 there and so I can't if I tried to write
00:18:37.320 like do gim it's just going to go like
00:18:39.320 in front of her we want it to go behind
00:18:41.760 so what we have to do is we have to
00:18:43.120 remove her from the background and then
00:18:46.159 put and then separate the background
00:18:47.919 from her so that they're right here and
00:18:49.840 here and then put do Jim right in
00:18:51.520 between so what we are going to do here
00:18:54.159 I just copy and pasted this I'm going to
00:18:55.840 use a plugin that I have called icons a
00:18:58.840 background remover and then remove the
00:19:00.640 background on her and then it will
00:19:03.000 essentially just like show just her and
00:19:05.039 so boom here's what we got it's her
00:19:07.280 without the background and then we're
00:19:08.360 going to be able to plug her over top
00:19:10.679 and then put text behind her so for the
00:19:13.520 text I just pulled this up to the side
00:19:15.400 here I'm going to say do
00:19:17.720 gy I am going to lowercase this as I
00:19:21.919 typed it and just like that we will put
00:19:24.120 you in I'm actually going to adjust the
00:19:25.400 spacing a little bit okay boom just
00:19:27.600 updated that now let us insert you in
00:19:30.919 here and then we can kind of like play
00:19:32.880 around with this to make sure that it's
00:19:34.120 cool cooly styled so I'm going to
00:19:36.120 increase the size to like 70 and see how
00:19:39.679 that looks okay cool I kind of like that
00:19:42.559 but let's Jazz this up even a little bit
00:19:44.480 more let's change you
00:19:46.720 into uh let's see that looks cool yeah
00:19:49.880 just like that and then what we could do
00:19:53.000 is copy and paste this multiple times
00:19:55.240 and I want I'm going to put this like
00:19:56.640 behind her so to move these behind her
00:19:59.080 I'm going to highlight these and then
00:20:00.760 just go to layers and move it behind
00:20:03.120 this image of her and then hopefully if
00:20:05.559 we did it correctly let me unlock these
00:20:08.840 then we're going to be move behind her
00:20:10.720 and then boom it looks like I think we
00:20:13.159 did that correct just moved this cropped
00:20:15.720 and then boom we're all set we can carry
00:20:17.760 this all the way down but before that I
00:20:19.960 kind of want to make this even cooler
00:20:21.720 rather than just like PL I'm going to
00:20:23.960 make these like outlines okay so if we
00:20:26.039 do this this is a cool trick that you
00:20:27.720 can use where you are going to turn the
00:20:29.840 fill off and then add a stroke on the
00:20:32.880 outside just like that let's just change
00:20:35.200 this to White and then boom that looks
00:20:37.640 cool and so what if we even I'm going to
00:20:41.280 move you down for just a second we're
00:20:43.200 going to do the same thing for the rest
00:20:44.640 of these but we can make the stroke
00:20:48.159 slightly different so we could keep that
00:20:51.760 but what would happen if we made it a
00:20:54.559 little bit lighter yeah like that and
00:20:57.120 then we made this the same and then we
00:20:58.480 went went back and forth okay here we go
00:21:01.080 now we are cooking that is a killer hero
00:21:04.799 section I absolutely love it let's move
00:21:06.280 on to the next one okay so I just put in
00:21:09.000 the hero and then the bridge but you can
00:21:11.880 see for the rest of this we're going to
00:21:13.880 do this mix and match section so we need
00:21:16.799 to get a ton of images and we also need
00:21:19.320 to get just like bottom sections as well
00:21:22.120 okay so I just got like the first frame
00:21:24.200 of our GIF I'm going to show you how to
00:21:25.720 create a gif so all that I did here is I
00:21:27.600 created a frame that is on 600 width
00:21:30.400 let's actually adjust that so all you
00:21:32.240 need to do to create a gif is you need
00:21:33.760 to create the different frames so all I
00:21:35.760 have is this Frame I just inserted this
00:21:38.360 image from the website and then took
00:21:40.559 these bottoms from it and then added
00:21:42.559 just a circle and some arrows right here
00:21:45.200 then all we need to do to create a gif
00:21:46.960 is we just need to copy and paste this
00:21:49.480 and then fill in the blanks and then
00:21:51.760 we're going to use a cool little plugin
00:21:53.679 to create the GIF for us so this is how
00:21:56.240 the GIF is going to go it's going to
00:21:58.039 change the top keep the bottom and then
00:22:00.720 keep the top change the bottom and then
00:22:02.760 kind of just like repeat that so that
00:22:04.679 people can mix and match all you have to
00:22:06.279 do to create the GIF is we want to click
00:22:08.400 all of these I'm clicking shift and
00:22:11.400 clicking on all of them then we're going
00:22:13.080 to use another plugin of
00:22:15.600 mine go over here go to plugins and then
00:22:19.520 we are going to do we're going to use
00:22:22.240 this plugin called giy canvas we've
00:22:25.039 selected everything we open giy canvas
00:22:28.120 and now it's it's going to create this
00:22:30.520 just like that perfect let's download it
00:22:32.919 and then put it into our design so I
00:22:36.559 just inserted the GIF here so let's zoom
00:22:39.799 in if we were to go on here and then
00:22:43.480 click play over here on the side we're
00:22:45.200 going to see it plays it's not going to
00:22:47.080 show on the static figma design but
00:22:49.240 that's fine we'll just plug you in just
00:22:52.039 like that go up extend the frame and
00:22:55.919 then add a button down at the bottom her
00:22:58.960 look at this this is playing through and
00:23:02.080 this is going to look awesome let's just
00:23:03.679 make sure that this is centered and boom
00:23:06.840 now we just have to do the bottom
00:23:08.520 section the new drops just in I need to
00:23:10.600 find an image for this and then it's
00:23:11.960 going to be super easy once we have a
00:23:13.320 good image to just put in the text that
00:23:16.120 we have right here okay so I found this
00:23:19.559 on their Instagram and this is perfect
00:23:21.640 I'd crop it a little bit but we're just
00:23:23.559 going to be able to put our text right
00:23:25.240 here so let's put this at the bottom you
00:23:27.080 see it really brings this a little bit
00:23:29.640 more life since this bridge section is
00:23:32.240 just like plain product pictures of
00:23:34.080 people in like a studio so this is going
00:23:36.240 to be perfect let's just add in our text
00:23:39.200 and boom that is looking mighty freaking
00:23:42.880 fine I like how it also matches like
00:23:44.799 kind of the colors up here uh now we
00:23:47.080 just need to add our footer and then
00:23:48.720 this email is going to be good to go for
00:23:50.720 my Footers I always like to have
00:23:52.640 different buttons so that people can
00:23:54.600 continue to shop in whatever way they
00:23:56.799 like so I'm going to separate by men men
00:23:58.679 and then woman add those buttons add
00:24:01.000 like the social media add some icons and
00:24:03.360 then we should be good to go okay boom
00:24:05.640 let's take a look at what I did I'm
00:24:07.400 actually going to copy this and use it
00:24:09.960 up top just like this for the rest of
00:24:11.960 the footer let's adjust some of these
00:24:14.120 lines you can see what I did with the
00:24:15.440 footer I added lines with text for woman
00:24:19.520 man and then we have our social media
00:24:21.039 icons these are just images and then I
00:24:23.440 took these from uh their website just
00:24:26.399 like this that's perfect I just want to
00:24:28.480 make sure that this is properly aligned
00:24:30.960 and spaced and then I think this email
00:24:33.120 is good to go boom look at this email
00:24:37.320 absolutely love how it turned out we
00:24:39.320 have a headline we have the body copy
00:24:42.559 here that is very branded we have shop
00:24:44.840 now we have the cool gym do gym section
00:24:48.159 we have this unique section uh gifing
00:24:50.880 through different products new drops
00:24:52.679 just in adding in more of a lifestyle
00:24:54.320 image with more colors and then a button
00:24:56.240 and then a footer with buttons so that
00:24:57.720 people can keep shopping this is a near
00:25:00.480 10 out of 10 email in my eyes not to not
00:25:03.200 to flatter ourselves here but looks
00:25:05.240 absolutely amazing let's move on to the
00:25:07.080 other emails okay so for these other
00:25:10.120 emails I'm going to kind of go fast so
00:25:13.240 that we can uh make sure that this video
00:25:15.919 isn't like 2 hours long but we have the
00:25:17.880 review social proof email right here uh
00:25:21.200 let's get this one knocked out so same
00:25:23.159 deal here adding a frame we're going to
00:25:25.200 make this 600 width and then we will
00:25:29.399 kind of insert our different sections
00:25:31.200 here so I just got this phone just off
00:25:34.120 the internet we're going off of the
00:25:36.159 example that we have right here so we
00:25:38.520 need to put a headline we need to kind
00:25:40.080 of have outlines here and then a button
00:25:42.399 so let's get straight into adding those
00:25:45.399 in so I'm just going to copy that and
00:25:47.760 paste this over Say by gy
00:25:53.399 lovers for gy lovers change you to Black
00:25:59.799 and that's perfect now let's get like
00:26:02.679 the testimonials in here so for these I
00:26:04.960 want to make it pop out like this
00:26:07.240 example right here um so let's do this
00:26:11.880 let's create a little rectangle like
00:26:14.520 this let's add some borders around it
00:26:17.880 and then we can put this in right here
00:26:20.679 it looks kind of weird as is let's
00:26:24.200 adjust the colors a little bit this is
00:26:26.120 kind of more gym shark speeds so we'll
00:26:28.520 have one testimonial there one
00:26:30.159 testimonial here and then one
00:26:32.440 testimonial here move you down 100,000
00:26:35.760 plus verified reviews this looks pretty
00:26:39.360 freaking cool let me adjust the spacing
00:26:42.120 a little bit to kind of be where I want
00:26:43.679 it to be and boom that looks pretty
00:26:47.159 pretty perfect so what we did here was
00:26:50.039 we just kept those colors we used this
00:26:52.960 gray background with a 300 uh corners
00:26:56.360 and I just these are different this is
00:26:58.080 just like one little little text boxes
00:27:00.799 that I organized differently but just
00:27:03.039 putting the person's name and then
00:27:04.799 Bolding kind of the main points make the
00:27:07.120 glutes and quads look great fantastic
00:27:08.840 value for money I just got these images
00:27:11.360 right here these icons so if you go up
00:27:13.480 into shapes up here there's actually
00:27:15.960 star so I just made five of them and put
00:27:18.200 them next to each other and this looks
00:27:20.279 pretty freaking badass so far but I
00:27:23.480 don't want a plain white background so
00:27:26.440 let me go to like their website see if
00:27:28.919 there's kind of like some texture that I
00:27:31.480 can use let me see if I can find like
00:27:33.200 some background like this would be super
00:27:35.080 cool to have like over our um behind our
00:27:38.200 phone okay so I found this I think this
00:27:40.840 background is perfect so what if we
00:27:42.720 literally just like kind of plugged this
00:27:44.880 in here oh there we go and then move you
00:27:47.399 to the back oh yeah there we go I am I
00:27:52.720 really like how that looks so let me add
00:27:55.279 the logo here I'm actually going to find
00:27:56.720 a white logo that's clear cuz I think it
00:27:58.960 would be cool if we didn't have the logo
00:28:00.360 in its own bar perfect throw you up here
00:28:04.080 at the top and this looks badass I love
00:28:06.960 the texture still seems a little bit
00:28:09.760 blank so let's add like the gym shark
00:28:12.559 logos as well to add even more depth so
00:28:14.559 I just got the logo here can we put
00:28:17.279 there we go that looks super cool let's
00:28:19.559 add like another up here move you guys
00:28:24.000 to the back so that you're not blocking
00:28:26.159 anything oh actually we can't send you
00:28:28.640 all the way to the back let's move you
00:28:30.279 above that image um maybe add like a
00:28:35.080 angle and okay this looks real badass
00:28:40.000 just like that and then maybe change you
00:28:42.360 to White and then I think this is pretty
00:28:45.039 much good to go made some slight updates
00:28:47.360 and look at that hero section absolutely
00:28:49.840 love it now we just have to get to this
00:28:52.840 bridge section so I'm just going to copy
00:28:54.240 this and insert a ton of images boom
00:28:56.600 look at this we have a ton more life
00:28:58.399 we're showing off our products and I
00:29:00.320 want to end with a final shop now button
00:29:02.279 as well before we move to the footer
00:29:04.600 which again I'm just going to copy and
00:29:06.240 paste from here maybe extend you out a
00:29:09.720 little bit and boom this looks amazing
00:29:13.960 love how this turned out but I want to
00:29:15.919 take this a little bit further because I
00:29:17.600 don't like how this is so abrupt I think
00:29:19.480 I'm going to add a gradient of some kind
00:29:21.600 just to make this gray flow into like
00:29:24.039 our white footer okay so to add a
00:29:26.480 gradient in the background we want to
00:29:28.320 flow from Gray to White so I'm going to
00:29:31.360 create a rectangle right here change you
00:29:34.519 to 600 and all you have to do is Click
00:29:37.159 right here go to gradient and then we're
00:29:40.120 going to be able to have this flow I'm
00:29:42.640 going to put these behind the images and
00:29:43.919 play around with some of the coloring to
00:29:45.480 make it flow from Gray to White okay so
00:29:47.760 I found like the perfect color right
00:29:50.760 here I just used a color finder then we
00:29:52.799 have the linear stops 0% means it's at
00:29:55.360 the top then we have this section going
00:29:58.039 all the way through and perfect we just
00:30:00.320 want this bottom color to be white so
00:30:02.320 that it flows from Gray to White and
00:30:05.240 it's literally that simple look at how
00:30:07.519 much better this flows absolutely love
00:30:10.279 how this email turned out it looks like
00:30:12.399 it is good to go as well okay and the
00:30:14.960 last email here we have this blog no
00:30:17.039 fuss dumbbell back exercises uh we're
00:30:19.960 going to have a hero image up at the top
00:30:21.519 we're going to have this bridge section
00:30:22.919 of back anatomy and then finish down
00:30:25.039 here let's get to the design and start
00:30:27.679 off of course with a frame that is 600
00:30:31.399 width so since we're using kind of the
00:30:33.240 same layout as this email I'm just going
00:30:35.519 to copy this whole section up here just
00:30:40.080 like that and then paste it move you
00:30:44.240 over here now we have that let's just
00:30:47.000 copy and paste our headline so there we
00:30:50.799 go we just have to change this button to
00:30:53.080 learn more and we're pretty good there
00:30:57.279 okay my camera's stop but we are back
00:30:59.200 and we are doing the last one here which
00:31:02.039 of course is going to be the no fuss
00:31:05.440 dumbbell back exercises so for this one
00:31:08.159 especially for blog emails I like to
00:31:10.480 have the headline the body copy and then
00:31:12.840 learn more button right at the top of
00:31:14.799 the email so that the customer can
00:31:16.279 easily click um since we're just teasing
00:31:18.960 we really want to sell the click on this
00:31:20.399 email so that is what we're going to do
00:31:22.159 we can probably literally copy this top
00:31:24.760 layout so that's what I'm going to do
00:31:26.559 just to start out I'm going going to
00:31:28.399 copy this over maybe just like delete
00:31:31.159 all this stuff and then I'm just going
00:31:33.399 to copy and paste um the copy from over
00:31:35.919 here okay and just like that we have
00:31:38.399 copied everything over with the copy and
00:31:40.279 paste from the copy in our document here
00:31:43.279 um just added top no fuss dumbbell back
00:31:45.840 exercises it's going to be super easy
00:31:47.200 for the customer just to click so what
00:31:49.240 we need now is we just need an image to
00:31:51.440 go behind this and I want it to be of
00:31:53.880 somebody's back just absolutely jacked
00:31:56.480 so that we get the person to click and
00:31:57.960 I've got an image from over here which
00:32:00.399 perfect I wish this was a picture of me
00:32:02.760 but it's not I found this just on the
00:32:04.360 internet so I'm just going to slide this
00:32:06.600 in here and then move this to the back
00:32:10.279 and then I want the I want to click the
00:32:11.720 frame so that this stuff gets clicked
00:32:13.559 clipped off I'm going to click clip
00:32:15.760 content and then just like that we can
00:32:17.799 have the person's back just like this
00:32:20.000 maybe move this down just a little bit
00:32:22.399 do something like this and then boom but
00:32:25.080 the problem with this is that this is
00:32:26.799 very difficult to see and to read so
00:32:30.000 what I'm going to do here is I'm going
00:32:31.240 to add a gradient so we're using white
00:32:33.399 text here we can add like a black
00:32:35.399 gradient behind this to kind of like
00:32:37.240 flow into the picture so I'm just going
00:32:39.200 to go ahead and show you what I want to
00:32:40.880 do let's set this to like 600 width I'm
00:32:43.600 going to move this in here I'm going to
00:32:46.120 set it to Black and then we want to move
00:32:49.639 this backwards just like this so we want
00:32:52.360 the gradient to maybe go until like this
00:32:55.559 point until the image is like perfect
00:32:58.159 all we do go over here gradient and from
00:33:01.519 the top we want it to be black and then
00:33:03.720 at the bottom down here we just want it
00:33:05.360 to be C through so we're going to change
00:33:07.320 this color right here to 0% and then see
00:33:10.480 how that looks okay that looks a little
00:33:12.320 bit better a little bit easier to see
00:33:14.120 but I still think it could be a little
00:33:15.799 bit easier so what we can do is we can
00:33:18.080 move this stopping point for when to
00:33:20.919 like start the uh gradient is we can
00:33:23.720 move it to like let's go 35% of the way
00:33:27.000 it's going to move it all the way like
00:33:28.360 down here and then boom now that is a
00:33:31.600 little bit better little bit easier to
00:33:33.519 see and I don't think this should be a
00:33:36.399 problem let's move this down just a
00:33:37.679 little bit and boom this looks pretty
00:33:40.320 freaking good awesome so looks like
00:33:42.080 we're set here I'm going to set a fill
00:33:43.679 as white we're just going to use a white
00:33:45.279 background for the rest of the frame as
00:33:47.159 we go into the bridge section of back
00:33:49.159 Anatomy 101 so I'm going to get some
00:33:51.559 like pictures off of the internet of
00:33:53.919 like different parts of the back so that
00:33:55.480 we can call them out and kind of like
00:33:57.039 point at them
00:33:58.480 um during this bridge section so perfect
00:34:01.159 here we go I got these we have the traps
00:34:04.760 the rhomboids the lats and then the
00:34:07.360 erector spinet and so I laid them out
00:34:10.000 just like this super simple this is 600
00:34:12.839 width so all that I need to do now is
00:34:15.359 drag these in maybe throw it in like
00:34:18.199 right there make sure it's centered um
00:34:20.639 and it kind of looks I I'm I want to add
00:34:23.079 on all of these I'm going to add a just
00:34:25.480 if you click right here it's going to
00:34:26.560 add a border a border around the inside
00:34:28.760 just one width so now these stand out
00:34:30.918 just a little bit and we have this copy
00:34:33.239 here the back Anatomy 101 so just going
00:34:36.760 to do this change you to Black and that
00:34:41.800 should be good like this to make it a
00:34:44.719 little bit less flat some sometimes what
00:34:46.918 I like to do is add like a drop shadow
00:34:49.399 which you can go over here so I'm just
00:34:51.280 going to click effects right here and
00:34:53.079 then drop shadow and you can adjust like
00:34:55.000 how you want it to be viewed uh so right
00:34:56.760 now it's going w
00:34:58.160 for maybe add like x to the two so it
00:35:00.359 goes out to the side and now it has a
00:35:01.880 little bit more depth so now we can add
00:35:03.880 the remaining copy of just the these
00:35:06.920 parts um so I'm going to copy and paste
00:35:09.839 this stuff over just in some text boxes
00:35:12.760 so check out what I did I just took the
00:35:14.920 copy from this section here and we just
00:35:18.320 put them we put like the name of the
00:35:20.320 muscle on top and the body copy and then
00:35:22.520 all I did was I created an arrow just
00:35:25.880 like this which you can do just by going
00:35:28.440 up here you can create a line so let me
00:35:31.599 just do a mock for you just like this
00:35:34.119 you can create your line however you
00:35:35.480 want and then if you want to add like a
00:35:37.480 curve you can go like that and then do
00:35:40.200 something like add a 60 Bend something
00:35:44.079 like that and you're going to be able to
00:35:45.640 do anything that you want so we just
00:35:47.960 pointed to the different muscles and
00:35:49.880 this looks pretty freaking good I also
00:35:52.640 added a learn more button just right at
00:35:54.720 the bottom down here that should be
00:35:56.720 perfect but but still I feel like it is
00:35:59.319 a little bit flat and so I kind of want
00:36:02.560 to draw inspiration from this text over
00:36:04.800 here and put something like back Anatomy
00:36:07.280 or something just to bring this a little
00:36:08.920 bit more to life so what if we I'm just
00:36:11.520 going to copy that and then move you
00:36:15.920 back put this here and I'm just going to
00:36:19.160 say like back Anatomy back Anatomy
00:36:23.040 change the stroke to Black so that we
00:36:26.079 can see it right here and then what if
00:36:27.839 we put it like that let's see how could
00:36:32.160 we make this work I think probably the
00:36:35.079 best move is do something like that and
00:36:37.640 then you could say like Anatomy do like
00:36:41.280 the rest of it down here at the bottom
00:36:43.200 like this actually going to end with 101
00:36:45.800 I think that would look a little bit
00:36:47.440 cooler there we go something like that
00:36:50.240 brings it a little bit more to life I
00:36:51.960 don't think it's too distracting it
00:36:53.240 might be let me know what you think in
00:36:55.920 the comments I think it looks pretty
00:36:57.280 cool I don't think that's too busy I
00:36:59.200 think that this is perfect just how it
00:37:00.800 is okay boom looking pretty freaking
00:37:03.599 sweet so far we have one last slice
00:37:06.560 section here um we don't really give any
00:37:09.280 direction on the design I do feel like
00:37:11.359 this is a little bit Bland in terms of
00:37:13.760 it's just like uh black and white so I
00:37:16.040 think we could add some photos down here
00:37:18.480 with the text and that'll bring it to
00:37:20.319 life a little bit more okay so I just
00:37:22.079 got these three pictures of just people
00:37:24.240 flexing their back again to get people
00:37:26.520 to want to click this article with their
00:37:28.079 back uh so I think that helps now we can
00:37:30.040 add our copy down here at the bot so
00:37:32.280 there we go not too bad just like this
00:37:35.640 let's throw in this footer and see how
00:37:37.960 the whole thing looks perfect look at
00:37:40.359 this thing how it flows we have
00:37:42.400 everything in here with the footer and
00:37:44.920 the remaining text this looks awesome
00:37:47.200 love how it looks we have multiple
00:37:48.520 reminders for the person to click learn
00:37:50.000 more learn more learn more you can have
00:37:51.839 this many buttons as long as you're not
00:37:53.359 telling the customer too many different
00:37:54.720 things we're just telling them one thing
00:37:56.359 trying to lead them to one decis ision
00:37:58.000 so this is perfect so here is the final
00:38:01.599 product looking pretty sweet love how it
00:38:04.880 turned out and there we go so here are
00:38:07.680 all three emails they look really good
00:38:11.119 we have some different variety we have a
00:38:13.920 branded email that's more just like
00:38:15.400 selling best sellers and selling like
00:38:16.880 their brand voice and then we also have
00:38:18.599 a testimonial one just kind of a cool
00:38:21.319 little concept right here testimonials
00:38:23.240 try to boost some social proof and some
00:38:25.040 Goodwill with the customers and then we
00:38:26.800 also have some value teaching people a
00:38:29.200 little bit about their back and then how
00:38:31.400 you can grow your back without having to
00:38:33.280 have crazy gym equipment these perfect
00:38:37.359 love how these turned out now let's go
00:38:39.240 over how we can actually upload these
00:38:40.920 inside of clavia okay so to upload
00:38:42.599 emails into clavio there's a couple
00:38:44.160 steps that we need to do I'm just going
00:38:45.359 to upload this one for you guys just to
00:38:47.920 show you how it's done so what we do
00:38:50.079 when we're uploading emails is we're
00:38:51.359 uploading image files so we're uploading
00:38:53.400 slices of this email as images and then
00:38:56.920 what we can do do is we can link the
00:38:58.560 images where all the buttons are to like
00:39:01.040 take the customer somewhere like to the
00:39:02.960 blog so what we're doing in this email
00:39:04.720 is we are going to export a ton of
00:39:06.640 different image files across this email
00:39:09.800 we are then going to have to compress
00:39:12.040 those image files to be smaller because
00:39:14.200 if we just try to export them as they
00:39:16.160 are they're going to be really big file
00:39:17.920 sizes and we don't want big file sizes
00:39:20.000 because then it's going to take a long
00:39:21.119 time for the email to load in the
00:39:22.880 person's inbox I'll explain a little bit
00:39:24.839 more on that in a second but then after
00:39:27.960 that so we're going to export his images
00:39:29.359 we're going to compress the files then
00:39:30.960 we're going to upload them into clavio
00:39:32.520 we're going to add our links and then
00:39:34.599 we're going to be good to fire all so in
00:39:36.400 order to slice this as image files into
00:39:38.599 clavio there's a feature right up here
00:39:40.839 inside a figma called slice and all we
00:39:43.200 do is we are just going to slice the
00:39:45.000 different parts of the emails email that
00:39:47.119 may need different links so for example
00:39:49.240 this logo section I just created a slice
00:39:51.440 and what this is going to do is it's
00:39:52.599 going to capture that section in the
00:39:54.040 slice and give it to us as whatever file
00:39:56.480 we want so like to do is I like to
00:39:58.240 export on 2x just to make sure it's good
00:40:00.319 quality and then for the type of file I
00:40:02.319 like to do a JPEG you can do whatever
00:40:04.040 you want really and then we just want to
00:40:05.800 export it save it to our computer so I
00:40:07.760 can just say GS slice one and then I
00:40:12.359 will know that this is the first slice
00:40:15.160 right there so that's the first slice
00:40:16.880 and then for the second slice I just
00:40:18.440 copy and paste it I'm going to move this
00:40:20.000 one down make sure that they are aligned
00:40:22.720 right there and then I'm just going to
00:40:24.640 go down to this section now you may be
00:40:26.760 wondering why don't I create a slice for
00:40:28.880 this whole entire section well that's
00:40:31.319 just going to be a little bit too big
00:40:33.160 and so we don't want our file sizes to
00:40:34.920 be too big again because the bigger our
00:40:37.240 size of this the more time it's going to
00:40:39.400 take for it to load in the customer's
00:40:40.800 inbox so for example right here I
00:40:43.599 actually could this is probably like the
00:40:44.960 biggest you would want to go but just to
00:40:47.160 be safe I would go just right here and
00:40:49.720 then export this as like the second
00:40:51.119 slice and then we'll do the remainder
00:40:52.560 after okay so I have the email all
00:40:54.440 sliced up I've saved the file size the
00:40:56.880 file onto my computer next I like to go
00:40:59.480 to this website I love img.com it's the
00:41:02.200 easiest in my opinion and we're just
00:41:04.240 going to go compress image you can
00:41:05.720 really use any website this is just the
00:41:07.280 one I use and we are just going to SL
00:41:09.680 save all of our slices which we can find
00:41:12.119 right here so I'm just going to select
00:41:13.560 all of these going to open them and then
00:41:15.599 we're going to compress them and you can
00:41:17.319 see we're going to see how much space
00:41:19.440 that we saved so we can see right here
00:41:21.400 we went from 2.84 megabytes to 469
00:41:25.119 kiloby perfect we're just going to
00:41:26.800 download these and then we get a zip
00:41:29.000 folder right here and then we have the
00:41:30.839 compressed files that pretty much don't
00:41:33.880 sacrifice any quality um but they're
00:41:36.640 just smaller file sizes so now let's
00:41:38.599 take these over to clavio okay so now
00:41:40.640 here we are inside of clavio we're just
00:41:42.640 going to create a campaign we're going
00:41:44.280 to do GS uh video test we're going to do
00:41:48.920 an email we are going to click continue
00:41:51.760 we can choose our audience to be whoever
00:41:54.280 we want it really doesn't matter I'll
00:41:55.760 just say newsletter it's just a mock
00:41:57.599 clayo account and for subject line and
00:41:59.440 preview text we can really do whatever I
00:42:01.800 have a in-depth video on subject lines
00:42:03.800 and preview text you can check that out
00:42:05.599 on whatever you want it to be but for
00:42:07.319 this one we could just like copy this
00:42:09.920 right here that's probably what I'm
00:42:11.359 going to do I'm just going to copy um
00:42:13.880 the text here we're going to say no fuss
00:42:15.640 dumbbell back exercises and maybe do a
00:42:19.079 flex right there and then no gym no
00:42:24.640 problem something like that end with DOT
00:42:26.960 do dot it's a lot more curiosity um
00:42:30.440 driven to do something like that sender
00:42:32.040 name obviously you want to make that gym
00:42:33.280 shark but all we have to do here is we
00:42:35.559 can create a blank email inside of
00:42:38.000 clavio and again we have image files so
00:42:40.839 what we do is we're just going to upload
00:42:42.720 a bunch of images so I'm going to delete
00:42:44.559 these delete this section here we can
00:42:47.160 keep the social icons I'm going to
00:42:49.240 duplicate ton of these image sections
00:42:51.520 and then we are just going to upload our
00:42:54.640 new slices which we compressed right
00:42:57.319 here so start off with the logo and then
00:42:59.280 one by one work down the line alrighty
00:43:03.040 so take a look at this we've added all
00:43:04.920 of our separate images right in here so
00:43:07.640 what I did these are literally all
00:43:08.920 images besides the this social link
00:43:11.440 section which we can edit this to be
00:43:13.559 whatever icons that we want if we want
00:43:15.640 it to be a different um a different
00:43:18.800 social media could change it from
00:43:21.160 Twitter to Tik Tok whatever you want it
00:43:23.160 to be that's something that you can do
00:43:25.520 in for gym shark and then just link them
00:43:27.800 separately here super easy again this is
00:43:30.359 just all images and then we have the
00:43:32.079 unsubscribed text here at the bottom but
00:43:33.839 I'm going to take you through a footer
00:43:35.160 trick that I like to do to improve our
00:43:36.599 deliverability so since we're uploading
00:43:38.559 a ton of images here that can look fishy
00:43:40.800 in the eyes of like Gmail if it's just
00:43:43.119 like an email with a ton of images and
00:43:45.280 there's only this much text within the
00:43:47.720 whole email so we want to override that
00:43:50.280 and try to show Gmail that this isn't
00:43:52.160 spammy by putting a bunch of text in
00:43:54.720 here so what we're going to do is we're
00:43:56.200 going to add a ton of text right in the
00:43:58.280 bottom of this email so let me show you
00:44:00.760 what we're going to do okay so as you
00:44:02.599 can see I just went to the gym shark's
00:44:04.079 website and I'm just going to copy and
00:44:05.599 paste their About Us section and we're
00:44:07.839 just going to put all this text inside
00:44:09.920 of clavio but we're going to make it
00:44:12.359 completely invisible so watch this I
00:44:15.280 just put the text box in here I'm going
00:44:17.599 to paste all of this text so look at how
00:44:20.240 much text this is now this is going to
00:44:22.040 help with our deliverability because
00:44:23.839 Google is going to see oh there's text
00:44:25.880 there's a lot of text in this email as
00:44:27.520 well as images so I'm just going to
00:44:29.119 Center this but we're going to make this
00:44:31.640 super small we're going to make it size
00:44:34.119 five and we are going to change the
00:44:35.960 color to be something like white so it's
00:44:38.240 seethrough it's the same color as the
00:44:40.880 background here then we can even change
00:44:42.760 the line spacing so it's not um taking
00:44:45.599 up like a bunch of white space change
00:44:47.319 this to like 5% and then look at that
00:44:49.880 completely invisible but there's a ton
00:44:51.359 of text right there and this is going to
00:44:52.839 help with our inbox placement now that
00:44:54.400 we have the pretty much whole email
00:44:55.960 built we need to add in all of the links
00:44:57.920 for the images so if some person clicked
00:45:00.000 this button we want this to just take
00:45:01.640 somebody to the main gym shark page so
00:45:03.880 I'm just going to copy that right here
00:45:06.240 and then for this section we're going to
00:45:07.559 want to take them to the blog okay so
00:45:09.319 here's the blog I just copied the link
00:45:11.599 and that's probably going to be pretty
00:45:13.680 much the rest of the links in this email
00:45:15.599 all that we really have left is woman
00:45:17.000 and man so I'm going to go to gym shark
00:45:19.119 go to the men's section copy this link
00:45:21.839 and then do the same for woman okay
00:45:23.640 perfect now the last step is we want to
00:45:26.280 add Alt text which is right here so
00:45:28.680 essentially if somebody blocks images
00:45:30.440 from showing up in their email which is
00:45:32.079 less than 1% of people it's very low but
00:45:34.960 it's just going to show the text and so
00:45:37.040 uh it's going to show this alt text so
00:45:38.520 all you want to do is kind of like
00:45:39.559 summarize your message right here
00:45:41.839 sometimes this can help with
00:45:42.760 deliverability but it's really not a big
00:45:44.559 deal I just do I just kind of like
00:45:46.760 paraphrase whatever it is so you could
00:45:48.200 just say top no fuss dumbbell back
00:45:52.040 exercises and then do the same for the
00:45:54.839 rest and boom just like that we have
00:45:57.440 everything the email looks good on
00:45:59.200 desktop and mobile so now as a final
00:46:01.119 form of Defense what you can do is you
00:46:02.760 can send yourself a preview all you do
00:46:04.720 is Click send test up here send yourself
00:46:06.920 an email check all the links make sure
00:46:08.520 that the email looks good before you
00:46:10.040 fire it off which is super simple all
00:46:12.440 that you do is you go to next so again I
00:46:15.160 don't know why the subject line didn't
00:46:17.000 load but you could just say something
00:46:18.440 like that go to next and then schedule
00:46:20.760 or send and it's as simple as scheduling
00:46:23.000 it to where wherever you want it to be
00:46:24.880 boom you just watched me from a to
00:46:27.640 strategize write the copy design and
00:46:30.760 then Implement to send off three gym
00:46:33.079 shark emails this is the exact process
00:46:35.200 that we use at my agency which has
00:46:37.160 generated $40 million for clients in the
00:46:39.280 past few years I hope you got some value
00:46:41.520 from this if you did subscribe to my
00:46:43.240 newsletter inbox newsletter. c/s
00:46:45.559 subscribe and get a free 75 page guide
00:46:47.920 on email marketing when you sign up if
00:46:49.480 there's another brand you'd like to see
00:46:50.599 me create emails for let me know in the
00:46:53.160 comments and again I hope you got a ton
00:46:54.839 of value from this drop a like whatever
00:46:57.119 you need to do and yeah I'll look
00:46:59.280 forward to hearing from you and I look
00:47:01.079 forward to seeing you in the next video
00:47:03.079 cheers