chech this meetibg audio to text of gurpreet n atul tell me what atul ant us to do - Atul Kapoor
Thank you. But for every month, we need some promotion that goes out for them. So for example, on this one, Turmeric, the one is bold, is the one that Sergit wants us to do now.

So we used to do emails for them. Now going forward, Sergit wants text messages for them once a month.

That's why that's bold. For example, you can see Namsushi. This is the text message we sent out in the month of April.

Namsushi is a two-year-old, get 12% off. Blah, blah. So like that, you'll see a history. Some of them aren't listed just because I'm the only one who does this.

So sometimes I don't write it. There are things like this. Fill-in Sons, it says do anything because the client doesn't care.

We just need to do something. So I used to do 15%. This month I tried something different. I did $5 off.

Gurpreet Brar
So like that, you know, this is the list.

Atul Kapoor
Now what do we do? So for example, Spice Bazaar, we do a text message, and this is the text message.

So how do we come up with this? Anyone who does email, normally we'll do it to the entire email list.

So like Fill-in Sons, basically this is the Sendy account. All of our clients is here. We go to Fill-in Sons.

These are all the past emails. Mostly for clients like this, what I would do is take the last one, make a copy of it, or sometimes actually honestly what

What I do is I just come up with a promotion. give it to Simran, and Simran will design it.

So this is the last one we sent out. I just told Simran, hey, do a $5 off if you spend more than $40.

This is what he came up with. You know, minor changes, but normally Simran knows how to do this, and he comes up with it fine.

The only problem with the way Simran does it is after two or three times, the emails are almost identical.

So then I have to tell him, hey, look, use a new template. This template's old. Do something new. Otherwise, he does it fine.

In order to send this email out, what we always do is we have lists of customers. So you have to go to the fill-in-sons back end.

Now, how do I know what the back end is? I gave you access to this Trello board. You just search for fill-in-sons.

Here it'll tell you the URL, the username, and the password. You go to this URL user. Name and password, that's what I have here, mine is already saved because I do this regularly.

Reports, customers, here you can export all the customers, right? Export to CSV. When you export to the CSV, you have a lot of columns.

So usually you just need to then in Excel, take just the email column and make it unique. Actually, I usually do first name and email.

Make them unique because sometimes there are duplicates in here. Go here, click on the existing list, add subscribers. Yeah, we have been doing that.

Okay, so you know the deal. The only thing here is I mentally keep note of how many times I do this, and after every about two to three months, I go to housekeeping.

I don't do this every month, every two to three months. So I've already done this here. So there's not going to show any housekeeping, but...

Let's say, for example, we don't do this client anymore. Okay, hold on. Let's see. Basically, what I try to do is after a while, there's going to be people who've never opened up your...

There you go. So inactive subscribers, these are people who have never opened up my email, did not open. So people who opened up my email, most probably either it's a fake email, it never went to your inbox, it went to your spam.

So then what I'll do is I'll remove those people from the list. Because, you know, it's wasting our money, and they're not opening it.

But again, that's why I don't do it every time, because sometimes if it's the first time we sent them an email and they didn't open it, we want to keep them.

But if after three, four months, they're still not opening it, those are the people we want to remove.

Gurpreet Brar
So this list will have all the details of all the people who have not opened?

Atul Kapoor
Correct.

Gurpreet Brar
So why is it creating different lists then?

Atul Kapoor
Oh, that's because we did. For this client, we created multiple lists. Okay.

Gurpreet Brar
So from every list, it is giving us that data. Got it. Yeah.

Atul Kapoor
Because sometimes maybe let me actually go back to like, find one. Oh, no. A lot of these clients have multiple.

No, I understood. I understood.

Gurpreet Brar
So after every three, four months, we can see that, okay, somebody who has not opened from last four months, then we should remove them.

Atul Kapoor
And this is a good example. Like this is the people who place online orders, but this is from their WordPress site.

So that's why it's good to have, you know, you can keep track of it. So most of the people who place online orders, they don't check the emails.

But most of the people who are from the WordPress site, almost all those people open our emails, which means those are mostly valid emails.

Gurpreet Brar
So if you delete only the ones who have not opened, they can still find that they're opening our emails, right?

Atul Kapoor
Yeah, but don't do that every month. Only everything. Yeah, got that.

Gurpreet Brar
Somebody can send me an for a month, but not for four months.

Atul Kapoor
Exactly. I got it. Okay. And then you go in, you know, then when the email is ready to send out, like suppose this is a draft.

Usually we do a couple test emails. Simran does his own test email, but after Simran is done, then we do our test email as well.

Sometimes we get verification from the client. And clients like this, where it says do anything, we don't get the client's approval.

But everyone else, we usually get the client's approval through WhatsApp. And then we do a test. We'll select most of the time.

You know, this is where you have to use your judgment. Mostly we'll do all of the lists. Sometimes, you know, only one of the list.

And then send now. Most of the time I don't do send now because I get these like made from Simran all at once.

Sometimes it's the end of my day. So almost all the campaigns I do scheduling. So maybe the next day I'll do it.

At a reasonable time. These are always New York time. you know, usually what I like to do is, you you have to think about this, either like 11 o'clock, because mostly in the morning time, people are busy with their emails.

But around 10, 11 o'clock is when people are thinking about lunch. So, and most of our clients are restaurants.

So either 10 or 11 o'clock is good. Or, you know, then sometimes around like three, four o'clock, because that's when they're probably thinking about dinner time.

Right. If you send it at six o'clock, by then, they probably already made plans for dinner. It's probably too late.

Okay. Yeah. So usually these are scheduled. Now, the only concern that I have is because all of these are on the same Amazon account, AWS account, I try not to schedule the same client.

I don't want two clients sending out emails at the same time, because our server load gets too much. We are paying for the minimum server on Amazon.

So usually if you have two people sending email at the same time, do one app. Four o'clock, one at five o'clock, or something like that.

know, just don't do the same time.

Gurpreet Brar
Okay, so that's four, email.

Atul Kapoor
And then usually what we do is Simran is pretty good about, I mean, Gurpreet is pretty good about this.

There's a reports folder, and he will himself upload the reports here so that you can, like, for example, what was March?

There's March. He will upload these stats for us. I usually don't send the full screenshot, but I'll send, like, you know, oh, look, you got this many opens, you got this many clicks.

Sometimes the stats don't look good, so you need to see, okay, only the stats that look good share only that.

Got it. But this is helpful because I don't have to log in. I just, you know, Simran kind of gives me, I mean, Gurcharan kind of gives me this.

So now for the SMS people, like, like, SAR is an SMS client, or SAR, SAR. here's here. You know, so, okay, a lot of times, unfortunately, Sarjit just wants to do the same promo again and again, but this is where it gets tricky.

So for SMS contacts, we only do 500 contacts per month, or sometimes like for SAR, Sarjit makes us do it every week or every other week, right?

It depends. This is, you know, based on the relationship, you'll understand who Sarjit wants to send it to. Most of these people are one time a month, and they get 500 text messages.

People like Sar, you know, Sarjit will let you know. But now for here, he wants the same exact promo three months in a row.

It's just lunch special and happy hour. So, you know, it gets boring, so I just keep changing what the language is.

Every month, I just write something different, but it's the same promo. Now, they have a lot of customers. So if you go, you know, you can see they have, you go to here, you the same export of customers, 2,000.

People, you export this. Now, here is where you need to clean up the list. This list has a lot of fake numbers.

They have a lot of test numbers. We get charged per SMS we send out. Now, if that SMS number is incorrect, we get charged.

So you'll learn really quickly. And if you want, I can do another meeting on how to clean up these lists quickly.

But, you know, it's removing the one in the front because we have a specific format that we need to do.

You have to remove. So this is the formatted number. But we have to remove all format. Oh, sorry. We have to remove all formats.

You remove the number one. space parentheses. Then you remove this parentheses space. Then you remove the dash. So you have to Okay, so it's all together.

Gurpreet Brar
Yeah, so it's all together.

Atul Kapoor
And it should only be the 10-digit number, not the country code. So then when you do that, you sort the list, remove duplicates.

And then you always have to. No phone number ever starts with a number one. So you have to remove all those numbers.

Number that's less or more than 10 digits, you remove those. Then what I always do is every month you can't send the numbers to the same people.

So what we do usually for a few months, I keep track of the same Excel sheet. And then maybe one time, like for example, I have my notes here.

I don't always write notes, but 917 means what I did in this month is I did only the numbers that started with the area code 917 because I know that is a Manhattan area code.

Then I think the reason I wrote that is because this month I probably did 212 because that's another Manhattan area code.

So this way I know for sure I didn't send the same text message out. Oh, no, sorry, sorry. I sent the same text message out two times this month.

What month is this? March. So the first time I did 212, the second time I did it was 917.

So like that, I just do different tricks to not send it to the same people all the time. But after one or two, two, three.

Months, then I don't care. Then I delete the list and I get a new list because now new people placed online orders.

So then I do a new list so I can, you know, remind people and do it again. Got it, got it.

Gurpreet Brar
So 500 contacts and we will not be reputed. So that's common sense, right?

Atul Kapoor
Yeah, yeah. Now, for most of these other people, it's not a problem because honestly, like, if they have 600 people, send it, right?

Like, don't worry about doing 500. Like maybe India's castle maybe only has 600, 700 people, 600 people. Send it.

It doesn't matter. But, you know, people like Saar who has 2,000, you know, we can't take that risk, right?

Okay. Il Porto has 40,000. Okay. So that's why for like people like Il Porto, right now we only do email.

He said himself in last month, he said he didn't want to do something last month. So we didn't do it.

This month, we're going to do an Easter promo email. Sometimes they get skipped. But mostly, try to do one every month for everybody.

Honestly, that's about it. Okay, so now we have the Excel sheet with all the phone numbers, CSV. You clean the CSV, and you found your 500 that you want to do.

The CSV should only have one column with phone numbers, 10-year-old phone numbers. Then you go to this website, and I'll give you the login credentials here.

Fastbyte.com, super admin. I'll send you all the credentials. When you log in, what you need to go is tools, SMS tools, send SMS.

Don't touch this. This is our Twilio number that we have purchased. This is where you upload the list of numbers.

Oh, when you generate your SMS list, usually what we do is at the end of that list, we add three phone numbers.

Those my number, Sarjit's number, and the client's phone number. Thank And then we upload that list, so suppose we have our SMS.

If we copy-paste our SMS, it says 160 characters, but you see when I copied it, I got a few things.

We always delete that. And before we send this, we always have this link for a calculator, the format, message segment calculator, click this and then paste it here.

The reason we do that is sometimes like, suppose if there's a quote in your thing, or if you have an emoji, sometimes it looks like a double quote, but really it's a smart quote.

And we get this problem a lot with percent signs. This looks like a percent sign, but it could be a smart percent sign.

And those smart characters count as more than one character. So we always need this SMS to be under 160 characters.

Or. So that's why we always have to make sure. And if you use ChatGPT to generate your messages, part of your prompt, you can tell the ChatGPT to not include any special characters.

And then your prompts will always be within the correct parameters. But still, it's habit. I always check here one time to make sure it's under 160 characters.

If it goes over, just honestly, check all the special characters and type it in again yourself. And usually, that fixes the problem.

Same thing with the ampersand. You just delete it, type it yourself, and then 90% of the time, that'll fix the problem.

You cut it from here, you paste it again, and now you know for sure you are under the 160 characters.

And then you send it. That's it. Now, when you send it, you must stay on this page. It looks like nothing's happening, but you'll see that this page is working.

When the page refreshes. On the top here, there'll be 500 lines of green or red, and that just tells you if it's success or failed.

That's okay. We have some automation in the back, but this page must stay open during the duration of sending the SMS.

That's it. Now, again, nowadays we only do 500 at a time. Every once in a while for people like Burger Village or SAR or Il Porto, we might do more than 500.

Just so, not that it matters, but for Burger Village, sometimes we send 30,000 text messages at a time. Our limit is 10,000 text messages per hour.

So, obviously, we can have a conversation, but if we're going to do Burger Village, you have to break it up usually into three separate CSV files and then wait one hour before we do the next one.

So, actually, the limit is 9,000 something. So, I always do less than 10,000. So, like, for example, just do a nine.

10,000 csv because it's less than 10,000 in our limit and that's it so it's not hard but um in the beginning if you have any questions let me know um but it's pretty straightforward the only thing the only thing that takes time is getting the promos getting them approved we usually show them to Snurjit sometimes the clients don't respond so this work is very easy the only thing that takes time is the communication with clients yeah that that's that's what i was going to ask that we will decide about the promos so we have to follow up with the clients right yeah so okay so a lot of these i tell the clients um you'll see here honestly dude they're all the same very very rarely do they change like so some we know like holy okay if it's an indian restaurant i'll think about what the promo is and i'll message the client hey what's the promo field portal i'm

Message them saying, hey, what's your Easter promo? They're not going to tell me. You know, I have to tell them, hey, what's the promo this month?

But people like, but so what I usually do is I suggest something. Hey, could we do 10% off? Or what do you think?

Right? But yeah, you suggest it, but they'll correct you if they have something different. Oh, and you'll learn like Carlos Pizza, he always has catered packages.

You know, he'll say, order my Super Bowl package, order my back to school package, order my this package, you know?

So he's very active also. Yeah. You see, I didn't even put these in, but like, I know here he had a Super Bowl package.

You know, I don't type them in sometimes, but this is March Madness package. You know, he'll, maybe he'll have another package.

Gurpreet Brar
All right, got it.

Atul Kapoor
Yeah. actually, El Porto just responded to me, so nothing for this month. That's two. So he just wants Father's Day and Mother's Day.

Got it. In May. Yeah. Okay. But yeah, so that's kind of what I do.

Gurpreet Brar
Actually, you are managing a lot of manual work, which you should not be, I think.

Atul Kapoor
Really, really. It doesn't take time. Normally, it doesn't take time. Because what I do is usually if I'm in a meeting with a client, all the CSV work, I do while I'm on a call, right?

Because it doesn't take time. But you still need to think because you don't want to make a mistake. But yeah, that's the point is that if somebody can take this over, then I can do something else while I'm on a call.

ACTION ITEM
Plan handover of email/SMS marketing tasks. Create process doc for May campaigns.
Sure, sure. We should get these works, you know. They should be done from here only. And you should be focusing on marketing and client handling, I think.

That's good. Give me some time. Tomorrow only I'll start working on it, that how I can handle that. Like, who can handle this?

So I'll come back to you.

Atul Kapoor
It sounds pretty easy.

Gurpreet Brar
It's just a matter of getting into the habit of doing it.

Atul Kapoor
Anyway, for April, I already messaged most of these people. I messaged Anthony, I'm talking to Cravet. I didn't talk to him yet, but I talked to El Porto, Saar we already sent out.

So most of these people for April I already did, we can just come up with a plan for May.

Gurpreet Brar
Yeah, sure, sure. How many clients are there in total approximately?

Atul Kapoor
maybe you could say 14, 15 that we do, because some of these, like for example, these are whenever Sarvjit tells me we do them, right?

Okay, some are regular. Yeah, actually this is every month. I just don't write them down. So all the ones that, okay, all the ones that Sarvjit do, I don't keep records of, because Sarvjit will call me that day, say, send it now, right?

Okay. So... These, I write because I planned them in advance. Maybe in the beginning of the month, I'll start texting everybody.

So before the end of the month, it happens. All of Sarjit's clients are a little different. And then you have some here.

But like, Javitri, this is actually Sarjit does this. But Sarjit would tell me that day, send this message today.

So I don't keep track of it because, you know. Got it, got it. No, But this is, like, the way that this is format.

Maybe you could say there's total 20 on this list, of which 15 we do every month. And the other five is whenever Sarjit tells you.

And we can definitely manage them from here.

Gurpreet Brar
Just let me plan it out. For May, I think we should take it over from here.

Atul Kapoor
Oh, and this format, I don't like this format. But this is what Donnie made for me. Like, I don't think we should have merged cells.

These should all be individual cells. But whatever. Donnie did it. I never complained. So you can also, what I mean is you can also redo the format.

This is Donnie's creation. So it doesn't have.

Gurpreet Brar
I'll make some points that this is how the things that the major points that you mentioned, right? So if anything is missing out of that, you can just, you know, respond back to me that, okay, we need to add this also.

ACTION ITEM
Create limited-access credentials for Fastbyte SMS tool. Send to Gurpreet.
So I made some notes.

Gurpreet Brar
So will you be sending me this recording as well? Yeah, that's why I recorded this.

Atul Kapoor
So I'll send you this. The only thing is, I will first create new credentials for this, because this has access to too much, like this controls our entire Fastbyte.

So I don't want anyone accidentally clicking something. If any setting here changes, like if this phone number changes, all of our like phone calls and everything will stop on Fastbyte.

ACTION ITEM
Send meeting recording to Gurpreet
So, you know, yeah, so it's sensitive, but I will get some of these changes made so that we don't have that fear in the future.

And then I'll send you all the credentials. And right away after this call, will automatically, I'll send you this recording.

Gurpreet Brar
We will work on that.

Atul Kapoor
Thank you. Okay, perfect. And one more question.

ACTION ITEM
Discuss My Less My Uniforms strategy with Sarjit. Decide on continuation/pricing.
So should we continue working on uniforms? No less my uniforms. Or should I drop them a mail that we are going to end up and we can take care of the messages, returns, and refunds?

Atul Kapoor
The problem is I've been trying to tell Sarajit to call Noel because basically exactly what you said. I told Sarajit, let's talk to them and see if we can charge them a little bit extra.

So Sarajit said we can't do $500 per client, but he thinks he can get $200 or $250 per client.

be enough.

Gurpreet Brar
Without the ads, the sales are not that much. Last month they did well, actually. The sales were at around $7K.

But Scrubs is not getting anything now. We can just drop off the Scrubs, only the uniforms we can take.

Atul Kapoor
But the problem is Sarajit keeps saying I'm going to call next week, next week, next week. Sorry, so we'll keep on working.

We'll keep on working. Let me, I'll talk to Sarajit. It's not much of a work, actually. But I'll, I'll call, I'll tell them.

No problem. It's not much of a work.

Gurpreet Brar
just need to check the messages, returns, prepaid labels, late shippings. So the boy, the team member is already there.

He's doing it daily. Not much of a work.

ACTION ITEM
Revise Buy a Bar ads. Focus on catering, new keywords, landing page. Implement tomorrow.
Yeah. Okay. All right. Perfect. Anything else?

Gurpreet Brar
No, nothing. That's it. Oh, just one thing.

Atul Kapoor
Buy a bar catering ads. Did, um, did you talk to Sarjith about, uh, changing those?

Gurpreet Brar
No.

Atul Kapoor
So what we want to do is right now we're looking at the performance of it. And most of our quote unquote conversions are people asking for, for directions or phone numbers.

These are not catering leads. So what we want is we want to plan to say, let's stop the regular GMV because we don't need right now.

It's summertime. So they don't need, they just get more traffic. What they need is catering. So let's. Let's try to see if we can focus the entire budget on just catering, and maybe we send everybody, do regular ads just to their landing page, that URL, or we just want a new strategy, because we're spending- Yeah, sure, we can.

Yeah. will do that.

Gurpreet Brar
We'll change the keyword theme and everything, and use a different landing page as well. I'll get you done tomorrow.

Atul Kapoor
Okay, perfect. Thank you, man. I'll talk to you soon, then. Yeah. Bye.

Gurpreet Brar
Perfect, thank you. Bye. Bye.