based on the below job description and resume pointers, craft me a cover letter -

company - The Personal Development School
role - Marketing and Sales Copywriter

Context:
- mention 3 key skills in my cover letter based on the resume pointers and job description that will help me stand out
- Mention that i am also the director of Marketing and communications at the Graduate Business Council
- keep it short, crisp and focus on my skills rather than providing a summary of my resume 

JOB RESPONSIBILITIES:
· Research industry-related topics and identify gaps in our content.

· Create strategies to improve content, and new email strategies to improve email open rate and click-through rate.

· Write copy that supports the brief for digital, social, videos, and content.

· Demonstrate a clear understanding of campaign objectives and devise strategies to achieve them.

· Monitor metrics related to our content, like web traffic and conversion rates.

· Create as well as oversee weekly/monthly reports on content.

· Use advanced writing skills, to write, edit, and proofread copy for emails and sales landing pages.

· Use SEO practices to optimize articles and increase visibility.

· Edit, revise, and review work to provide feedback to our email team.

· Work to meet tight deadlines.

· Present copy and creativity to key stakeholders with clarity and professionalism

· Stay in the know; research and follow brands with excellent copy, find new ways to

innovate and remain inspired.

· Participate in internal project status meetings and ongoing project schedule updates.

· Adept at working in a highly-collaborative, lean, agile environment.

The successful candidate will demonstrate the following:

· An ability to write creative copy both for large pieces of content (e.g., product descriptions) and smaller texts (e.g., social media posts)

. Be able to strategize, generate new copy ideas by analyzing results and making data-driven decisions

· Excellent writing skills

· Portfolio of published articles

· Excellent interpersonal and communication skills

· Be self-motivated and well-organized.

· He or she should have natural creativity and curiosity, alongside rock-solid grammar skills and a customer-first lens.

· The ability to think creatively and deliver content with keen attention to leading digital marketing concepts.

RESUME POINTERS:
MARKETING INTERN, Pathway Communications, Markham, Ontario May 2024 – Present
Pathway Communications provides tailored IT services, including managed services and cloud solutions.
• Developed dynamic pricing models that adapted to market demands and competitor pricing, resulting in a 20% increase
in sales.
• Conducted competitor benchmarking that identified market gaps boosting market reach by 12%.
• Led a market trend analysis that informed a strategic shift in digital content, increasing customer engagement by 45%.

FRANCHISE MARKETING HEAD, FernsNPetals, Haryana, India Jan. 2022 – Aug. 2023
FernsNPetals is India’s largest gifting solution provider with an annual revenue of approx. $80 million.
• Collaborated with marketing team to plan and execute marketing initiatives, boosting overall sales by 20%.
• Coordinated with web development team to maintain online marketing assets, including social media campaigns and
digital content, to enhance customer engagement and increase reorders by 45%.
• Assisted team members with administrative duties, contributing to seamless execution of public events and marketing
campaigns to drive a 55% sales increase during peak festive seasons.

SENIOR EXECUTIVE, WATConsult Pvt. Ltd, Haryana, India Nov. 2019 – Jan. 2022
A 360-degree integrated marketing agency affiliated with Japan's advertising giant Dentsu.
• Developed and executed comprehensive digital marketing strategies that enhanced online presence and sales by 30%
through effective SEO practices, content marketing, and PPC campaigns.
• Pioneered analytical approaches to market research, generating actionable consumer insights that improved campaign
responsiveness and client revenue by 25% annually.
• Championed innovative customer engagement strategies, including a gamified shopping experience, which significantly
boosted online sales and customer interaction metrics by 45%.

SENIOR EXECUTIVE, Grapes Digital Pvt. Ltd. Delhi, India Jul. 2018 – Nov. 2019
Digital marketing agency specializing in digital strategies, for national and international brands.
• Led the development and refinement of digital marketing strategies that improved web traffic and user engagement
by over 55%, leveraging detailed analytics and content optimization techniques.
• Orchestrated a comprehensive $15M marketing campaign for a commercial vehicle brand, focusing on collaborative
stakeholder engagement and strategic optimizations, achieving consistent 10% week-on-week growth.