I am doing SEO for company called GA company. This is the second month I have done. I am creating a report. Here I gave last month report, use this as refernce for next ,month.

What I have done:
Created email template for backlink claim
Blog Post Optimization document
Disavow links - creating toxic links and then block using disavow tool
Guest blogging price research
New Backlink strategy
Promotional Tactics Breakdown
Seasonal Keyword Research - with ideas
Types of Backlinks - to Gary
Discovered - currently not indexed pages May 2024
create pinterest board
Server error (5xx) May 2024



April Month SEO Report:
ga.com

Executive Summary:
In our first month of SEO efforts for GA Company, we have successfully initiated critical optimizations and set the groundwork for substantial organic growth. Focused on enhancing GA Company’s digital presence, we identified and began addressing several key areas to improve overall website performance and search engine visibility. This report outlines the efforts made and progress achieved in this initial period. Our SEO strategy is designed to target relevant keywords, improve site performance, and generate quality backlinks, thus driving more traffic and increasing conversions.

Activities Completed:
404 Error List: Identified and presented a comprehensive list of broken links for correction to improve site navigation and user experience.
JavaScript Error List: Compiled a list of JavaScript errors affecting site performance, currently under review for correction.
Mobile Optimization: Initiated optimizations to enhance mobile user experience, though further work is required to complete these improvements.
Long Tail Keyword Research: Provided a researched list of long-tail keywords to target for future content strategies.
SEO Content Plan: Developed a content plan for the next three months, focusing on strategic on-page updates to leverage keyword opportunities.
On-Page SEO Updates: Delivered content updates including optimized meta tags, H1 and H2 headers, internal linking strategies, and image alt texts to improve page relevancy and user engagement.
Toxic Backlink List: Identified and shared a list of toxic backlinks for disavowal to protect site authority.
Backlink Opportunities: Highlighted potential backlink opportunities to enhance the site’s link profile and authority.
Repurpose Content List: Suggested a list of existing content for repurposing, aiming at leveraging current assets for improved SEO value.

 
Achievements:
1. Enhanced Site Usability through Error Corrections:
We've addressed the 404 errors by modifying the code and robots.txt in UAT. Once approved, we'll implement these changes live. This will notably enhance site navigation and user experience, reducing the risk of potential customer drop-offs due to poor site performance.
2. Optimized On-Page SEO Elements:
We are updating the on-page SEO elements across key pages, including optimizing meta tags, H1 and H2 tags, internal linking, and image alt texts. This effort lays the groundwork for improved page relevancy and search visibility.
3. Strategic Long Tail Keyword Research:
Conducted extensive research to identify valuable long tail keywords that are now the backbone of our upcoming three-month content strategy. This achievement positions GA Company to capture a wider audience by targeting niche search queries with less competition but high conversion potential.
4. Identification and Mitigation of Toxic Backlinks:
Initiated the process for disavowal requests. This action protects the site’s search ranking from being negatively impacted by low-quality links, ensuring the site’s authority and reputation remain intact.
5. Mobile Optimization Initiatives:
We've started essential optimizations to improve the mobile user experience, which is crucial for search rankings and user engagement. The mobile website UI/UX is currently in development stage, and we will continue working on it next month. Using the Flash Speed app, we've increased the website's mobile page speed in UAT from 27% to 60+%.

Ongoing Activities:
We're continuously working on optimizing the mobile user experience and resolving any identified 404 errors. Additionally, we're updating on-page SEO content to ensure optimal performance.

Conclusion:
The first month of SEO efforts for GA Company has laid a solid foundation for future growth. Addressing technical SEO issues and preparing a robust content strategy are crucial steps towards enhancing the company’s online visibility and reach. We look forward to building on this month’s achievements to drive further improvements in the site’s performance.