"rewrite to single page resume" -	A seasoned professional with nearly 7 years of experience in Product Management, Business Development, Channel Management and Team Management.
	Currently associated with Reckitt Benckiser India Pvt Ltd, HQ-Chandigarh as Area Sales Head. Worked with Johnson & Johnson and Cordlife India Pvt Ltd- as Area Manager.
	A keen analyst, highly skilled in guiding market forecasting, identifying and formulating the strategies to exploit the business opportunities. 
	Gained experience in business & market development, product positioning and channel expansion.
	Possesses the credibility & personal integrity that leaves lasting impressions with decision makers, motivates employees and generates loyalty. 
	An effective communicator with excellent inter-personal and relationship management skills.

PROFICIENCY FORTE
	Implementing long-term / short-term strategic plans & budgets to enhance marketing operations, thereby achieving increased growth across region. 
	Exploring the new markets for promoting products, conducting competitor analysis by keeping the abreast of market trends and competitor to achieve the market share metrics.
	Driving sales initiatives & achieving desired targets, exploring marketing avenues to build consumer preference and driving volumes. 
	Conceptualising & implementing sales promotional activities as a part of brand building and market development effort.
	Building and strengthening relationships with key accounts, fraternity, opinion leaders, thereby ensuring high customer satisfaction by providing them with complete support.
	Recruiting, mentoring & training personnel for the Marketing Team for ensuring optimum performance to deliver quality services in market.


EXPERIENCE CHRONOLOGY

Since 25 sep, 13 to till date with Reckitt Benckiser India Pvt Ltd as Area Head, Headquarter-Chandigarh(Area Punjab &Haryana)

Key result Areas-


	Launched successfully, two new brands (Gaviscon and Fybogel) in my area which increase the prescription-based business by 35%.
	Added 3 new pharma distributors, and 850 new retail outlets which has further given 40% incremental business to our product portfolio.
	Plans monthly sales targets and schedules sales for each member of the team so as to optimize the potential and field force productivity for each member of the team and so for the area as a whole.
	Coordinates the sales efforts of PDRs and TSIs in the Area, with the availability of products with the retailers and wholesalers and takes prompt action to fill gaps, if any.
	Plans and organises sales promotion campaigns, selecting a manageable number of pre-selected medical practitioners with high potential in the context of therapeutic requirement target for PDR to make repeat calls or increase the frequency of calls and projecting specific sales message to motivate them to prescribe the company’s products.
	Guides and assists the sales team in evolving and implementing sales strategy, selection of customers, profitable coverage of sale area, determining frequency of calls.
	Keeps myself updated on the competitor’s activities through personal visits to medical practitioners, wholesalers and retailers and through systematic collection and analysis of data and statistics and information from PDR and TSIs in the field.
	Makes personal visits to customers to build up effective relationship and face-to-face selling and promotion of sale.
	Reviews and assesses the effectiveness of sales campaigns and programmes; takes corrective action and recommends improvement in sales planning, sales methods, market coverage and sales administration.
	Keeps the hierarchy informed as required by them on sales achieved, market conditions, competitors activities and the performance of my team members. Makes recommendations on sales strategy, operations and methods and reducing costs.
	Set out targets and objectives jointly for key positions.
	Actively focus on subordinate development through performance monitoring, periodical counselling, guiding and coaching.
	Ensures all products budgets are met.
	Regulates the acceptance and execution of orders within the authorised limits and sees that the customer dues are collected in accordance with credit terms and outstanding are kept to the bare minimum.
	Use technology solutions for enabling better information availability.


26th, Nov12-24th, SEP 13 with Cordlife Sciences India Pvt Ltd, HQ-Chandigarh as Area Sales Manager
Key result Areas
	Maintaining and increasing the sales by reaching the targets and goals set for my area 
	Establishing, maintaining and expanding company’s customer base 
	Servicing the needs of company’s existing customers and increasing business opportunities through various routes to            market 
	Developing sales strategies and setting sales targets for individual team member and team as a whole 
	Recruiting, training and allocating areas to sales staff  
	Monitoring team's performance and motivating them to reach targets 
	Possibly dealing with some major customer accounts myself 
	Reporting to senior managers 
	Keeping up to date with products, competitors as well as Collecting customer feedback,
	Compiling and analysing sales figures and market research 
	Conducting doctors Group Meetings, Organize Seminars, Awareness programmes, camps or any such similar activity as part of the Marketing & Promotional activity of the company
	Interacting with Nursing Homes, Hospitals, Doctors, Clients, Expectant Parents in accordance with the guidelines of the company

 15th May’10 to 31th, May’2012 with Johnson & Johnson - Healthcare Care (Derma, Dental and Baby Products), HQ-Chandigarh as Team Leader-Professional Marketing (Punjab, Haryana)

Key Result Areas: 
	Meeting the monthly sales targets MR/region wise.
	Formulating the required standards of product & clinical knowledge within the team, consistent with detailing strategy based around identification of practice needs, and communication of features & benefits in a clinical context (clinical relevance and clinical support). Recruitment for the vacant positions.
	Deftly ensuring the availability of products at the depot / distributor, stockiest, chemist & hospital stores in all the assigned territories.
	Ascertaining the maintenance of appropriate detail force operational procedures and reporting systems (performance standards, productivity, all structure, territory management, etc.).
	Monitoring the implementation of local professional marketing programs to drive usage, recommendation/recommendation frequency, including- clinical communication, direct mail, journal advertising & PR, detailing support material, patient education/waiting room display material, recommendation driver & chairside support programs, scientific meetings. 
	Carrying out the professional usage & recommendation leading to increased retail sales & profitability for the J&J health care business.
	Overseeing the entire development & execution of annual plans for the profession in agreement and conjunction national goals for the profession.


Noteworthy Accomplishments:
	Attained Best Leader-a National Award for the year 2010 and 2011 (first half) in Johnson and Johnson (India) Pvt. Ltd., two times in a row.
	Carried out the designing, development and the execution of the “Antenatal Programme” designed, developed and across the country.
	“I-Grow” Project innovated, developed and implemented across the country.

PRECEDING ASSIGNMENTS
18th Dec’09-May’10 with Invida India Private Limited, Chandigarh as Product Specialist
Division-Cardiac(Interventional cardiologist), HQ-Chandigarh, covering Amritsar, Jalandhar, Ludhiana, Mohali, Chandigarh, Panchkula

Key Result Areas
	Meeting the monthly sales target assigned by the company.
	Meeting the interventional cardiolosist, cath lab incharges and hospital store managers.
	Launching the new product in the market
	Increasing the brand equity of the product and good network among the health care professionals.
	Keeping my self and company abreast with the current competitive marketing activities 

Nov’06-Aug’09 with Rajat Biotech Farm, Ghumarwin (HP) as Production Manager

SCHOLASTICS
	M.Sc. (Biotechnology) from Dr. Y. S. Parmar, University of Horticulture and Forestry, Solan (HP) in 2005.
	B.Sc. (Medical) from Himachal Pradesh University, Shimla in 2003.

Other Credentials:
	Underwent Certificate course in French (evening) from Punjab University, Chandigarh in june, 2012.

ACADEMIC PROJECT
	M.Sc. thesis based on ‘Study on in Vitro Selection and Regeneration of Chrysanthemum (Dendranthema Grandiflorum Tzvelev) Cultivar’ ‘Snow Ball’ resistant to the culture filtrate of Septoria Obesa Syd.

PATENT 
	Kumar S, S. Kumar and S. V. Bhardwaj 2007. Developing the Cell lines of Chrysanthemum (Dendranthema Grandiflorum Tzelev) cv. Snow Ball resistant to Septoria obesa Syd. Indian Patent Application No. 1334/DEL/2007 dated 21.05.2007

PUBLICATION
	S Kumar, Sunil Kumar, S P Negi and J K Kanwar 2008. In vitro selection and regeneration of chrysanthemum (Dendranthema Grandiflorum Tzelev) plants resistant to culture filtrate of Septoria obesa Syd. In vitro Cellular and Developmental Biology, Plant. 44:474-479, USA. 

PERSONAL DOSSIER
Date of Birth:			11th June 1982
Address:			H.No.-522, First Floor, Phase-6, Mohali, Pb-160055 
Languages Known:		English, Hindi, French and Punjabi











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