Could you remove the timestamps from this transcripts and have all the key details and do not remove too many words

We're gonna tell you how to make your content
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searchable, and we're starting right now.
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♪ This is how it is ♪
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♪ They waiting on me ♪
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- What is going on?
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My name is Nick, welcome to another video.
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If this is your first time here
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and you want to learn how to grow your channel, make videos,
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and all types of of other YouTube related stuff,
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start now by subscribing and clicking the bell
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so you don't miss anything.
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Today, I am here with Andrew Kan.
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If you've watched my channel for any amount of time,
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you're probably familiar with TubeBuddy.
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Andrew is from TubeBuddy, and a lot of people think that,
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hey, Andrew is the TubeBuddy guy.
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But in addition to TubeBuddy, Andrew is a creator himself.
Meet Andrew
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Andrew makes videos himself.
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He actually has a filmmaking background,
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and because of that we're actually going to share with you
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tactics that he uses and that he's used on other channels
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as well to actually make content searchable.
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Andrew, first it's an honor to meet you in person.
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This is fantastic, and I'm really
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happy to have you on the channel.
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- So happy to be here!
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We've worked together now for four months,
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and this is our first time actually getting to meet.
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- Yeah, it's been fantastic.
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And it's awesome getting to know you.
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- Same! - Yeah, nice.
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So, as far as making content searchable,
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what kind of tips do you have?
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- So, a lot of times, when people are
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looking to make content searchable,
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they skip out on the most important step.
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You need to think how you search.
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That sounds super simple, but it's constantly overlooked.
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When people type in anything,
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it's not one word, it's not one tag.
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For example, if I'm wanting to learn how to install
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a ceiling fan, I'm not going to just type in ceiling fan.
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I'm going to type in how to install a ceiling fan,
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and that leads to a more specific search phrase.
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That's something you always preach about, and it's so true.
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So what I do is I use film, and I create films all the time.
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People always say to me, well, film's not searchable.
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That's not true, you have to
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find ways to make it searchable.
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So I created a short film called Lori's Legacy.
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It's about my mom, and it's about my dealing with her,
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and her past, and just in general.
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So I knew that that's very hard to make searchable,
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but the process of making that film, how I did it,
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I typed in, for a very specific tag, 4K mini documentary.
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I shot the film in 4K, it's a documentary, and there were,
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I looked, using TubeBuddy, you can see how relevant
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that is to the video and in search.
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So I saw that it was being searched a lot,
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but had very low competition.
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So I thought, okay, this is a high-quality product,
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it's in 4K, and it fits the search.
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So I put that in, and it's ranking number one.
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It beat out the larger guys because
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it does not matter if the quality is good.
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It had high watch time, which the algorithm rewards,
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so it was able to rank higher in search than other videos,
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because not only was it good quality,
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but it also had long watch time, which are two things
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you always preach about, and it's true.
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No, I learned that from all the streamers on TubeBuddy
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but Nick really brings it home.
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- Thank you, and one thing I want to mention too,
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like in addition to being a filmmaker,
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to being a part of TubeBuddy, you're also YouTube certified.
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- Yes I am, I went ahead and did all the courses, and.
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- Yeah, so, the information that he's sharing right now,
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in addition to what he's doing personally,
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what he does on the TubeBuddy channel,
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and all that stuff like working with other people,
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using the tactics that he's talking about,
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this is a broad thing that works across all channels.
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- Yes, exactly, so, I've worked with cooking channels,
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I've worked with DIY channels,
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I've worked with education channels.
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TubeBuddy is mainly how to teach people
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how to grow on YouTube, similar to what you do.
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I've worked with a lot of channels,
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and one thing that I find people aren't doing
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is they're not optimizing for search
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because they don't think they're searchable,
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but they give up because
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their first initial term doesn't rank.
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You've gotta keep going.
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If you gave up after the first video wasn't successful,
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you wouldn't have had a channel, right?
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- Right, right, absolutely.
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- So you have to go.
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I often joke, it's Andrew Kan, not Andrew Can't.
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So if I'm spending multiple videos
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with different search terms, but if I have tried 13 terms
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but the 14th ranks, that's important.
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Because you put in all the time editing the video,
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you put all the time presenting
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and giving it on all the social medias,
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but if you don't put in the back end work,
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you have to think of tags, titles,
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descriptions as your foundation.
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Without it, you're building a house
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with no foundation and it's going to fall.
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- Yeah, excellent, excellent tip.
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So, as far as making content searchable, right?
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Because what you're talking about is basically,
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you're talking about hunting down a term.
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Like, hey, I'm breaking out the magnifying glass,
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I'm gonna work on this until I find a term that fits.
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Right, now as far as actually ranking the video itself,
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once you have the actual term that you're going for,
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what tips do you have for actually ranking the video itself?
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- So I use a lot of tools, like similar to you,
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I use TubeBuddy, and with TubeBuddy I can see
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what other people are searching within that niche.
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So for example, I'll use my film again.
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I use 4K mini documentary; that led me to a search term.
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Then I thought about, what about mini documentary?
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That is very true, and sure enough,
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not a lot of people were using that term.
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They were using short film documentary,
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but not mini documentary,
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and it's the same thing, but in a different way.
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You would be so surprised how many
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search terms there are rephrased slightly.
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- And you can see that with the keyword suggestion tool,
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that opens your eyes to so much,
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to where you're thinking, wow, I didn't even,
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I would have never thought of that in a million years.
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Because of exactly what you're talking about,
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as far as the different ways that people search for things,
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the different language they might use
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to search for something, I mean, that's huge.
Tag as you search
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- If I could drive one point home:
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you need to tag as you search.
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It's something I preach, it's something I always say.
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Because so many people are like,
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well, what if people don't search the way I search?
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If you thought of it, and if you had that question,
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I am sure you are not the first
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and I'm sure you're not the last.
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- Yeah, and when you have that basepoint to start with,
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then you can try to optimize your stuff around it,
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see what TubeBuddy actually suggests
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around that term and things like that, absolutely.
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Do you have any other additional tips,
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as far as making a video searchable like that?
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- Of course, follow Nick Nimmin on all social medias
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and you can easily learn how to optimize your videos.
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I think you've done enough.
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But in all seriousness, another tip is
Put yourself in the thumbnail
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put yourself or a face in the thumbnail.
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A lot of people don't understand this,
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but this was confirmed at YouTube,
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- Powertip coming up.
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- At VidCon it was confirmed by them
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that thumbnails with faces in them do better.
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Now make it relevant and make it honest with the video,
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because if not that can count as spam,
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but as long as it's honest and relevant to the video,
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it ranks higher in search, it does better in the long-run,
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and it shows your audience a little
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bit of what they're getting into.
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You may notice that when
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YouTube auto-does thumbnails, they always search for faces.
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That's not random, it's on purpose.
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Would you rather let an algorithm decide or you decide?
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I'll leave it to that.
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- Right, excellent.