can you write this sounding more human like. humans write with more emotion and complexity with varied sentence lengths with facts. and could u also follow the same bullet point format already used. Introduction to market analysis and planning 
 Market analysis and planning is the process of examining and evaluating the market and consumer behavior to identify opportunities, determine the feasibility of a product or service, and develop a marketing strategy to reach a specific target audience.

Market analysis involves researching and analyzing market trends, consumer behavior, demographics, and competition, to identify customer needs, preferences, and behavior patterns. This helps businesses understand the demand for a product or service, its potential growth opportunities, and the challenges they may face in the marketplace.
•	The concept of target market means  The concept of target market is the specific group of consumers which a company aims to reach or cater to with their products or services. The target market is a carefully defined segment of consumers with common needs, interests, and characteristics, who are most likely to be interested in purchasing a company’s product or service.
 
 
•	An example of target market for my chosen business mcdonalds is The target market for McDonald’s can include several groups of consumers, including:

1. Families with children: McDonald’s has a long-standing reputation as a family-friendly restaurant, and therefore, its target market includes families with young children. Some of the popular menu items, like Happy Meals and other kid’s options is aimed at this group.

2. Students: McDonald’s generally targets students, particularly those in high school and college. They offer student discounts and promotional deals, which are particularly attractive to students who are watchful of their budgets.

3. Working professionals: McDonald’s target market includes working professionals like office workers and those on the go, who may not have the time to prepare a meal or have breaks at irregular times. For such people, McDonald’s provides quick and easy meal options, including breakfast items like McMuffins, and value meal deals.

4. Young adults: The fast-food chain also targets young adults, including teenagers and young adults in their early twenties. McDonald’s aims to stay relevant to younger consumers through marketing campaigns centered around youth-oriented events like movie releases and celebrity collaborations.

In essence, McDonald’s target audience for most part is the larger population of individuals, but with a bit of emphasis on families with young children, students, working professionals, and young adults. By catering to a wide range of consumers, McDonald’s aims to successfully appeal across different demographics and generate sales from a vast majority of people.
 
In this task I will explain the following components of target market and give an example of each. 
 
1.	Expectations 
 1. Expectations: Expectations refer to the things that consumers anticipate or seek in a particular product or service. These could include quality, price, convenience, or customer service. Meeting or exceeding customers’ expectations is critical to business success. For example, a luxury car brand may be expected to offer high-quality features and exceptional customer service, while a budget airline may be expected to offer low prices and quick turnarounds.
2.	Shopping habits 
 Shopping habits: Shopping habits refer to the routines and patterns consumers have when shopping. These could include frequency of purchases, channels used for shopping (online or offline), search habits, and purchasing behaviour. Understanding these patterns allows businesses to tailor their marketing strategies to reach the consumer more effectively. For example, a clothing store may adapt its sales approach to attract customers who prefer shopping online with discounts, or those who prefer personalized consultant services by providing them with customer loyalty programs, offers, or follow-up.
 
3.	Demographics  
 Demographics: Demographics refers to the characteristics of a specific group of consumers. These could include age, gender, race, income level, education level, geographic location, and occupation. Demographic information allows businesses to create targeted marketing campaigns to specifically meet the needs of their consumers. For example, a company selling baby formula would specifically target new mothers and pregnant women as their primary demographic audience.

 
4.	Segments within the target market  
  Segments within the target market: Segments refer to the subgroups of consumers within the broader target market, who have specific interests, needs, and behaviours alike. Creating these segments helps businesses narrow down their target audience and optimize their marketing efforts for better results. For example, within the target market of fitness enthusiasts, there may be subgroups who are particularly interested in marathon running, weight lifting, or yoga, and therefore, the company may create specific marketing for each subgroup and customize products or services to target those audience segments more effectively.
 
•	The difference between secondary market research and primary market research is 
The main difference between secondary market research and primary market research is the source of the data.

Secondary market research involves the collection and analysis of data that has already been collected by someone else. This includes sources such as government reports, industry publications, and company data already available in the public domain, or by purchasing secondary research reports from specialist companies. Secondary research provides a starting point and a broad overview of the market, in terms of market size, industry trends, and consumer behaviour. It is generally less expensive compared to primary research, but the data collected may not be tailored to specific research needs, and may be dated or subject to limitations.

On the other hand, primary market research is conducted to collect new data directly from the source, such as customers, prospects, or industry experts. Primary research can be conducted through techniques like surveys, focus groups, interviews, or observations, and can be tailored to meet the specific research needs of the business. Primary research is valuable because it provides an in-depth understanding of the market, consumer needs, preferences, and attitudes, along with providing the foundation to make strategic business decisions. It is more expensive than secondary research, and requires more time and resources to implement.

In summary, secondary market research typically involves the analysis of pre-existing data from outside sources, while primary market research typically involves the collection of new and original data through techniques such as surveys, focus groups, and interviews. Secondary research is less expensive and quicker, but may have limitations and outdated data, while primary research is more expensive and takes time but produces fresh and directly relevant information.
•	One example of primary research is An example of primary research could be conducting a survey to gather direct feedback from customers. Surveys can be conducted through online platforms, email, phone, or in-person, depending on the target audience.

The survey can be designed to gather information regarding customer satisfaction, purchasing behaviours, preferences, and interests. The data collected through the survey provides insights into the customers’ wants and needs for a particular product or service.
 
•	One example of secondary research is  example of secondary research within McDonald’s may be analyzing sales reports and market trends in the fast-food industry. McDonald’s can consider sources like market research firms and industry publications such as Technomic and QSR Magazine.
 
•	One advantage of primary research is One advantage of primary research is that it allows businesses to gather specific and detailed information about their target audience or customers. With primary research, companies can design surveys, questionnaires, interviews, focus group discussions that generate data specifically relevant to their business and unique needs.

This targeted approach helps businesses collect data that is relevant, reliable, and accurate. The information collected through primary research is usually fresh, directly relevant, and specific to the business’ needs, and can provide immediate insights into specific topics, such as product preferences, consumer purchasing habits, or areas of improvement. It allows businesses to have a deeper understanding of their target market, which enables them to make informed decisions that meet the needs, preferences, and preferences of their customers.. 
 
 
•	One disadvantage of primary research is that it can be time-consuming and expensive to conduct, especially if a large sample size is required. Additionally, there may be challenges in recruiting participants or collecting accurate data, such as social desirability bias or survey fatigue. Primary research may also require specific skills or resources, such as knowledge of statistical analysis or access to specialized equipment. Finally, the results of primary research may not be generalizable to larger populations, particularly if the sample size is small or not representative of the overall population.
 
•	One advantage of secondary research is that it is often less time-consuming and less expensive to conduct compared to primary research. Secondary research involves analyzing data that has already been collected, compiled, and published by other sources, such as academic journals, government databases, or industry reports. This means that researchers can access a large amount of data quickly and easily without having to collect it themselves. Additionally, secondary research can provide information that may not be available through primary research, such as historical data or data from different geographic locations. This can allow researchers to identify trends or patterns that may not be immediately apparent from a small-scale primary study. Finally, secondary research can also validate or extend the findings of primary research through the use of meta-analysis or systematic review, which involves analyzing and synthesizing data from multiple studies to draw more robust conclusions.  
 
 
•	One disadvantage of secondary research is that the data may not be tailored to the specific research question or needs of the researcher. Because secondary research involves analyzing data that has already been collected and published, the data may not be comprehensive or detailed enough to answer the specific research questions of a given study. Additionally, the quality and reliability of the data may be questionable, as secondary sources may not have been subjected to the same level of scrutiny as primary research methods. Moreover, the data may be outdated or irrelevant to the current research topic, which can limit the usefulness of secondary research for informing current research questions. Finally, there may be limitations in accessing some secondary research sources due to proprietary rights or copyright laws, which can further limit the scope of the research.