You are a professional writer and editor. Your task is to edit the following essay: ‘Advertising's purpose is to secure the attention of a target audience and persuade them to purchase a product. Vegemite’s Bartymite campaign is a successful example, leveraging Ash Barty—a quintessential symbol of Australian pride—to advertise its food spread through celebrity endorsement. The advertisement features Barty with her fist clinched, a Vegemite label with the logo replaced with text stating that winning ‘TASTES LIKE: A LIMITED-EDITION BARTYMITE JAR’, and a prominent jar of Vegemite with ‘Grab your LIMITED EDITION BARTYMITE jar today’ pointing to it. It targets young people, particularly those interested in Ash Barty, who are likely to emphasise with her authentic and relatable persona. The Bartymite campaign is a masterful manipulation of language and visual techniques, namely symbolism, colour and emotive language to create an effective advertisement.
 
Vegemite’s effective use of Barty’s symbolism clearly communicates the transfer of positive attributes associated with her—determination, success, and relatability—to the product. Positioned conspicuously with a clenched fist, Barty embodies the spirit of perseverance and victory, traits that resonate profoundly with her audience—which Vegemite is targeting. Presenting her image alongside her signature cultivates authenticity, allowing viewers to perceive her as an ambassador for a product that has her stamp of approval. Furthermore, the caption ‘Australia’s Ace Tennis Champ’ serves two purposes: it reinforces Barty’s status to add credibility, and it appeals to national pride; causing the audience to associate the product with her success and admirable qualities. Rebranding iconic Vegemite to ‘Bartymite’ is a playful portmanteau of two Australian icons, making it memorable and a fitting marketing technique. The campaign is successful in utilising the closest thing to a personification of the company to enhance its image.
 
Colour palette further expands and contributes to this positive symbolism by having a red and yellow design to evoke contrast and draw spectators in. Yellow—which is frequently linked to enthusiasm, happiness, and vigour—creates positive associations and makes viewers feel welcome. Red is associated with passion, desire, and love, adding excitement and urgency to the buyer proposition. The red text box that reads, ‘TASTES LIKE: A LIMITED-EDITION BARTYMITE JAR’ contrasts against the yellow backdrop, ensuring instant noticeability. Luminous radiance surrounding the crimson text box further implies the uniqueness and distinctiveness of the limited edition product. By utilising these colour connotations, the company establishes emotional connections with its intended audience, eliciting sentiments of excitement that are linked to both athletic achievement and the pleasure of consuming a favourite food.
 
Emotive language entices audiences to have desire for interacting and engaging with Vegemite. Utilising the professional Avant Garde Gothic Condensed Bold typeface in all capital letters for the line ‘TASTES LIKE: A LIMITED-EDITION BARTYMITE JAR’, the company uses the typeface’s connotations of boldness and strikingness to express urgency and scarcity. Furthermore, capitalisation generates an emphatic shouting effect, conveying the message in a strong, authoritative manner that demands attention. Complementing this is the handwritten cursive style of ‘Grab your LIMITED EDITION BARTYMITE jar today,’ which adds personal touch and contrasts with the condensed sans serif, softening the tone for a more friendly call to action by addressing the customer directly, similar to an interaction between Barty and her fans. A disclaimer in the right bottom states the vitamins in the product, linking nutritional advantages with Barty's athletic lifestyle, implying that Bartymite promotes a healthy and active life. It is evident that Vegemite successfully exploited language techniques to further sales of their products. 
 
The Bartymite campaign discerningly seizes attention and stimulates sales by having engaging linguistic and visual elements be operated through the platform of celebrity recommendation. The campaign transfers her admirable traits to the product by associating Ash Barty with the Vegemite brand, with Barty’s prominence and relatable image enhancing the campaign’s appeal to national pride. This is furthered by use of vivid red and yellow which amplifies the emotional connection, making the advertisement both eye catching and emotionally resonant. Emotive language scaffolded by bold typography further motivates the audience to act, linking Vegemite to a healthy lifestyle like Barty’s. Generally, the campaign’s innovative fusion creates a captivating advertisement appealing to both Vegemite fanatics and sports enthusiasts.’

To use more discerning and effective, streamlined and linking language like this essay: With several companies competing to appeal to their target audience, advertisers must use effective techniques in order to entice their key demographic, specifically their desires, emotions or values. The advertisement by Gucci utilises black and white and depicts a famous female lying in a seductive pose. Her dress has gold specs which matches the gold bottle positioned below her, targeting a young female audience specifically to desire the high status and luxury associated with the product. The Gucci advertisement effectively appeals to a young female audience through colour, celebrity endorsement and gender construction, causing them to want to purchase their Premiere perfume. 
In order to grab the attention of women, the techniques, colour and composition, are cleverly employed. The majority of the advertisement, including the model, is black and white, which symbolises sophistication and elegance. In contrast, the gold bottle in the foreground is the focal point; symbolising luxury and wealth. Although the model is in the centre and occupies a majority of the advertisement, the perfume grabs the attention of the audience due to the dynamic contrast in colour. Therefore, colour and composition are utilised well so women will desire the perfume and the sense of luxury it gives.
The way Gucci manipulates celebrity endorsement in this advertisement is highly effective in establishing credibility in their company and marketing their perfume. The use of famous actor, Blake Lively, gives the perfume a higher perceived value, as well as establishing their brand as trustworthy. Known for playing seductive and glamorous characters on television, most young females will recognise Blake Lively and the ‘ideal’ she showcases. This further enhances that a high status can be achieved by purchasing the perfume. Through the manipulation of celebrity endorsement, young women will view Gucci and their products as reliable and an essential luxury to purchase.
The expert manipulation of gender construction further aids in selling the product. Premiere Fragrance is aimed at young modern women, hence the stereotype of the seductive vixen is portrayed. The advertisement highlights Lively’s attractive clothing, expensive jewellery, bold facial expressions and poised body position, fabricating this feminine and glamourous stereotype. Lively is portrayed as powerful and independent with her direct gaze demanding the audience to purchase the product. The use of gender construction helps communicate the power and seduction that comes with using their product and reinforces stereotypical gender so women believe they can fit into the desired stereotype if they buy this perfume.
Creatively incorporating visual techniques such as colour and composition, gender construction and celebrity endorsement captures and allures the consumer’s attention. The colours and composition creates a sophisticated atmosphere, the use of celebrity endorsement communicates the credibility of the brand and gender construction causes women to believe they can fit into the desired seductive gender stereotype. Overall, this Gucci advertisement effectively motivates the target audience to purchase the fragrance. Advertising is an extremely powerful tool, and when used effectively, has the ability to be manipulate and persuade those in society.