DVD 1:  Conversational Hypnosis,                 
Conversational Inductions & Instant 
Inductions 
Igor: 
Look at all these bright breezy faces. Good morning everyone. 
Audience: Good morning. 
Igor: 
How are we all doing? Is anyone excited? This is the whole stage 
hypnosis group, what’s going on here? 
We had a stage hypnosis training this year in Vegas and I see a whole 
bunch of you in the room and I’m a little scared now. Someone might take 
over the stage. 
It is dangerous when there are hypnotists in the room when I’m actually 
teaching. At the Vegas event during one of the exercises one of the guys 
comes up and his personal suggestion is to go up and try to hypnotize the 
trainer, so I’m going like this and he’s going like this and we’re both going 
into trance, it was very embarrassing. 
It sounds like we’re onto a rock and roll start already. Let me formally say 
welcome to everyone. Welcome to – what town are we in today? I think 
we’re in Los Angeles, right? 
This is a great place to do what we’re about to do over the next few days. 
Why? L.A. is kind of a social place, people like the whole connecting and 
networking, they never know who is going to be able to help them and 
how – my point is it’s a very social city and the things that we’ll be doing 
here are very social skills. Does that make sense? 
There are a couple of expectations I want you all to take with you. First, 
the stuff we’re doing here should be practical. You should be able to do it 
in public without embarrassment, and without getting caught. 
If you do any hypno-weirdness like and now, when, are you, sleeping 
deeply…whilst they’re writing out a ticket for your car, I will disavow any 
knowledge of you, exactly. 
What we’re looking for here is – the elegance in conversational hypnosis 
comes in its subtlety. The problem with subtlety is if you’re too subtle, 
nobody gets it, right? If you’re unsubtle, then everyone gets it and they 
don’t like. It’s a question of finding that perfect balance in between. 
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The beautiful thing is every one of you knows how to do this already, 
because you’ve had at least one conversation in which it’s worked. You’ve 
had at least one conversation where you felt yourself clicking and 
connecting with another person, have you not? Where it seemed like 
everyone else in the room drifted away, you had your private bubble and 
you talked about whatever it is you talked about. 
Has everyone had at least one conversation like that? 
Audience: Once. 
Igor: 
You have the capacity, you can recognize it when it happens, and you’ve 
done it before. The point of this training is not necessarily to teach you 
anything new as such, which is kind of weird because you paid a lot of 
money to be here, it’s more to get you back to that place consistently 
whereas in the past you may have gotten there accidentally. Does that 
make sense to you all? 
I had a chat with a whole bunch of you earlier on, as you were registering 
and a question that comes up a lot is this. Finally, why did it take you three 
years, four years to go and put on this course? 
The answer is very simple. There are a couple reasons. Number one, The 
Power of Conversational Hypnosis home study course was what launched 
Street Hypnosis, it’s what made us famous, it’s our flagship course, it’s still 
our best selling course. I’ve wanted to teach this course, believe it or not, 
really from the first day. 
The problem we had was number one it’s a 10-day course. I didn’t want to 
just give you a two day bit. I tried recently to teach the essence of 
Conversational Hypnosis in one day, and I just blew a lot of fuses. There 
are a lot of little bits that have to get involved, otherwise people go the 
inelegant route which is obvious and crass, or they become ineffective and 
either way it is not very useful. 
I needed extra time to get you to the point where you can do this stuff 
subtly, and it’s easier, it’s natural enough to do it that way. Does that make 
sense? 
That means we needed some momentum. There are a lot of people in the 
room and we need a certain amount of people because you need to talk to 
different kinds of people. If you only have three people to work with, you’re 
going to get very used to a certain style and that’s not very useful to you. 
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The other reason is we’ve already got the home study course, and I 
thought – what’s the point of doing it all over again? Just listen to the 
tapes. What’s wrong with you? Just listen to the tapes, its fine. 
What I wanted to do is teach similar material, there’s going to be a whole 
bunch of new stuff we’re going to do here as well, but teach similar 
material in a very different way. How many of you, just out of curiosity, 
have the home study course already, the Power of Conversational 
Hypnosis? 
That’s most of you, that’s good. I don’t want to necessarily bore you and 
say here’s tape one, I’ll press play and come back in an hour, okay? 
Everyone got that? Okay here’s tape two, I’ll come back in another hour. 
That would be quite pointless and you’d probably feel cheated, and rightly 
so if that’s what we did. I want to teach the same core ideas, principles, in 
a very different way. Sometimes it won’t even look like the same thing. 
In that way, by getting different angles on the same concept, you’ll begin 
to understand it more clearly. Does that make sense to you all? 
Even if you’ve listened to it thoroughly, hopefully you’ll see, "Oh I 
recognize this, but it’s not the way I did it or it’s not the way I’ve seen it or 
thought about it before." That’s kind of my aim for you over the next few 
days. 
The final thing we want to be doing here is this is a Conversational 
Hypnosis mastery course. For me, mastery is all about being able to do 
stuff, not talk about stuff. I’m going to strip out as much of the theory as I 
can and I’m going to give you enough to get your intellects engaged and 
doing the right things and getting the results. 
In other words, this is all about what you do, it’s how you behave, it’s how 
you apply the skills and if you want to have more theories or more insights 
into some of the ideas that we start developing here and take it further, 
that’s really what the audio CDs are for. They’ll be compliments to each 
other. 
I don’t want to waste your time talking about ideas here that we won’t 
necessarily put into practice. I’d rather give you a foundation so that when 
you hear another idea you say, "Oh I get it, I can adapt what I can already 
do and add that piece in there too." Does that make sense to you all? 
That way it’s much more useful to you, it’s a way of you taking these skills 
and actually using them and then having this other stuff around the edges 
you can add, kind of like for kids. I think Pokémon is the big thing, you can 
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add bits on top of each other. You have your base onto which you add 
whatever you want. You can take it whatever direction you want to take it. 
Does that make sense to you all? 
There are a couple of expectations I’d like you all to have over the course 
of our 10 days together. The first one is, this is not therapy training. I mean 
that on both senses of the word. This is not necessarily an opportunity for 
you all to say I’ve had a really terrible childhood please help me. 
This is not an opportunity for free therapy, that’s not what we’re doing 
here. You can expect a lot of personal change to occur, it’s just the nature 
of what we do, but it’s not necessarily that I’m going to sit up here and say, 
"Let me show you how great I fix people." Because that’s not the purpose 
of what we’re doing here. 
On the flip side, this is also not hypnotherapy training. How many people 
here are hypnotherapists? Excellent, a nice mix. I teach hypnotherapy, I 
love hypnotherapy, I think it’s a fantastic force of good in the world and 
what you learn here will help enhance whatever you do anyway, in terms 
of your natural practice. 
We’re not certifying hypnotherapists here because that requires a specific 
skill, a specific focus, and certain ideas and concepts we won’t be 
touching on just because it would be beyond the scope of what we’re 
doing here. 
We could have this for six months and just get it all done, but I don’t think 
most of you have six months to just sit down in a room in L.A., no matter 
how nice it is, and do that. Does that make sense? 
If you have some questions about how to apply a particular idea or 
principle or something you’ve just done to hypnotherapy, if I can give you 
a quick answer I will happily do so, so feel free to ask it. If it’s more 
complex, is it okay if I just tell you that’s more complex, perhaps come to 
me on a break and I’ll do my best to elaborate on it, but it’s really beyond 
the scope of what we’re doing here. 
Is that okay with you all? Is that fair? That way we can keep rolling, 
because believe it or not I have a lot of stuff I want to put into the next 10 
days and I’d rather not keep any of it out. 
The other side in terms of what we’re doing here, everyone here is an 
adult, right? We have no toddlers in the room, or at least people with the 
emotional maturity of a five year old? 
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The reason I say this is this is an all adult learning environment and you all 
do what you need to do to get the best out of this training. My job is to 
facilitate that, to make it as easy as possible to answer your questions, 
prepare experiences for you, and put them together in such a way that it 
all makes sense at the end of the day, or actually not necessarily at the 
end of the day sometimes it’ll be a few days before it makes sense. 
In terms of how you get the most out of it, that’s really something that you 
know in terms of personal style. Are you a note taker? Take notes. Are 
you more into absorbing the moment? By all means, absorb the moment. 
If you need to go to the back of the room and have a stretch because 
you’ve been sitting down too long, by all means, get up and stretch. If you 
need to get up and get a glass of water there’s lots of water in the back of 
the room, help yourself. 
If you want to buy any product fine, knock yourself out. Go to the back of 
the room, beat the rush. The point here is, do what you need to do to 
make this the best learning environment for yourselves. Does that make 
sense? But please do it in a way that’s respectful of other people. 
If your best way of learning is to stand up here on stage and talk to 
everyone then it’s going to be like hello, that’s very nice of you, but can I 
teach now? We need to make sure we don’t necessarily interfere with 
other people’s learning styles as well. I think it’s pretty straightforward that 
way. 
Take care of yourselves, do what you need to do, please don’t be shy 
about it. I quite like having people just hang around the back, having a 
drink – I’m very relaxed about those sorts of things. As long as you’re 
respectful of other people, come in and go out quietly if you need to go 
out, you don’t suddenly get on your cell phone and start shouting at the 
back of the room, that sort of thing. 
Speaking of cell phones, does anyone have one of these weird and 
strange futuristic gadgets? Can I ask you even if you’ve already turned it 
off to pull it out and check it, look at it and push buttons to check what 
status it’s in? Sometimes our minds have this way of telling us something 
has happened that hasn’t. It makes the training much easier, airplane 
mode is good. 
Some people’s learning styles – they like to have a manual they can flip 
through and look at and so on – this is a very cutting edge course in the 
sense that I’ve rearranged all the things and put them in a different order 
and so on, the hard part is there is no manual as of yet. 
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What you will have is, by the end of the week, I’m going to give you my 
lecture notes, in other words the very things I use to keep myself on track 
as to what I’m going to teach you. They are basic notes. They should 
remind you of the highlighted experiences you’ve had. 
If you really like an exercise or an idea really strikes you that you want to 
remember it and so on, I strongly encourage you to write it down. Notes 
might be enough for you when you get them, and you might as well 
capture it on your own as well. 
If you haven’t brought anything to write with we have pens and paper at 
the back there. We’ve got lots of pads, got lots of pens so there’s lots of 
resources there for you all, there’s no reason you should miss out on 
anything. 
Is everyone cool with the general learning and training environment thing?  
Trainings will start at 9:00 am. each day, so I almost, always recommend 
people turn up early, half past 8:00 and so on. The doors usually open 
around quarter to 9:00 or something like that. 
I strongly recommend that you take your skills and you practice with the 
people in this group. Even if the doors are closed you’ll notice we have a 
nice foyer outside with nice comfy seats and sofas and so on, you can 
grab your coffee and sit there, chat, have a conversation – need I say 
more? 
It’s a great opportunity for you all to get warmed up into the spirit of what 
we’re doing here. Use your time here as best you can. If I was in your 
shoes then I would take every moment that I have here and invest it in 
increasing my skills. The more you do that the easier the next set of skills 
comes, and we’re going to do a lot of layering here. 
Conversational Hypnosis can look complex, because there are lots of little 
things that you do, but let’s put it this way. Does anyone here walk down 
the street? Have you ever walked down the street? Is that something 
you’re physically capable of? 
Do you have any idea how complex that is as an act? If anyone here has 
a question – sometimes that happens – does anyone have a friend in 
robotics? If anyone has a friend in robotics or you can go to You Tube and 
find out, it is incredibly difficult to create a robot that walks because there 
are a lot of things going on, and yet you do it without thinking about it. 
We want to make sure that each individual skill in Conversational 
Hypnosis becomes as automatic as the skills that you require for walking; 
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the balancing point, the different muscle groups that are being engaged, 
the counter engagement, the vision – all those things get pulled in 
together to something that’s automatic to you now. 
Conversational Hypnosis will become automatic to you when all the pieces 
it’s made out of have been practiced to the point you don’t have to think 
about them anymore. Does that make sense? 
If you want to leave as a true master, and then take the time you’ll have 
here to re-practice the skills so they are automatic. Otherwise you can 
leave as an apprentice master that just has to do some more practice and 
then you get there. Make sense? 
We’ll work from about 9:00 am. to about 5:00 pm., that’s the official timing. 
Sometimes I’m going to reserve the right to run over a little bit too about 
half of five, something like that, if we need to spend a little time to finish 
something off. Like I said, I’d rather give you a little extra and make sure 
we finish all the pieces than you miss out on something. 
If you have other engagements please build that into your time so you 
have an extra half hour of practice time, a half hour to chill and let your 
mind settle down, or a half hour in here because we’re working on stuff 
here and you’ll still make all your appointments. Make sense? 
As we talked about a moment ago, this is the Conversational Hypnosis 
mastery program. The things I want to focus on here are really where the 
name Street Hypnosis came from, before Street Hypnosis became what 
now Street Hypnosis is, which is hypnotizing people on the street by 
making people’s hands stick to fridges and God knows what else. 
The idea came to me about 10 years ago, the idea that hypnotherapy is a 
great tool, I think it’s a fantastic thing that exists in the world, and it’s a 
tremendous source of good for people.  
Stage hypnosis, which is very entertaining – it can be very inspirational, a 
lot of hypnotists don’t realize that they live off of marketing done by stage 
hypnotists, because people see the show and say wow, that’s amazing! I 
wonder if hypnosis can help me through this? It’s a great proof of concept 
thing. 
We’ve got hypnotherapy on one side, we’ve got stage hypnosis and 
entertainment on the other side, both very valuable, I think, uses of 
hypnosis when applied well, but most people don’t spend their lives in 
therapy. Some I guess do, but most people don’t. 
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Most people don’t spend their lives in a theater. Again some people do, 
but most people don’t. Most people spend their life on the streets doing 
day to day things, going to work, having a family, going to a restaurant and 
so on. 
I thought it was a tremendous shame that we couldn’t apply the power of 
hypnosis to all those areas in between as well. That’s really where the 
name Street Hypnosis came from, as well, the idea that you could use it in 
a bus, in a car, on a plane, in public or in private. Wherever you are, as 
long as there are other human beings around, you can do a form of street 
hypnosis; not necessarily to stick people’s hands to fridges, although we’ll 
teach you that too if you want, but this is more about making your way 
through life. 
You can walk through life with your head held up high so you can be an 
influence, a force of good in the world. You can influence others and leave 
them a little better off than before they met you, so that everywhere you go 
in the world you just left it a little better, people are a little bit happier, 
problems are a little bit harder to come by and so on. 
You have the capacity to do that. You all, of course, have probably met 
somebody at some point in your life that has been a turning point in your 
life, maybe a mentor, a teacher, a parent, a family member, and a friend, 
someone who maybe believed in you just at the right time you needed the 
believing in.  
Maybe someone who gave you a stern talking to just at the time when you 
may have been starting down the wrong path, or someone who gave you 
a second chance when really you didn’t deserve one, but you grabbed it 
with both hands anyway. Do you know what kind of things I mean? 
We’ve all had people like that in our lives, and if it hadn’t been for those 
people our lives would be impoverished right now, would they not? 
My hope is that at the end of these 10 days you choose to become a 
person like that. I can’t make you. It’s not my job to tell you what to do. 
Hopefully, as you see the kinds of things we’ll be doing here, as you get 
used to these hypnotic gifts you can give and the interactions and nature 
of the interactions you can develop, I’m hoping that will inspire you to want 
to do it for yourselves, just because you can. 
If you need an extra little carrot, it’s also a way that you can get more out 
of things in your own life. You see, there are two influence models out 
there in the world, there’s the win/win and the win/lose model, you may 
have heard of these. 
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The win/lose model is you have some and I don’t, and I’m going to take it. 
The win/win model is there’s plenty for everyone so if I help you get what 
you want, you’ll help me get what I want. It’s kind of how societies are 
built. 
The problem with the win/lose model is it only ever works on a trial basis, 
it’s far too small a scale for people to look forward to. Let me give an 
example that might bring it to life.  
We know the stereotype of a used car salesman, right? Is he a friendly 
professional person, he’s got your best interest at heart, he’ll sell you the 
best vehicle and if it really doesn’t match your personality or what your 
needs are, there’s no way on earth he’ll let you walk away with that 
particular car, right? That’s everyone's mindset when we say used car 
salesman. 
Yes, that’s right, there is, by the way. Of course you recognize that there 
will be many used car salesmen who will fit exactly that profile, right? Yet 
we don’t have that as a stereotype in our mind. Why?  
It’s because there are so many out there who are willing to make a sale, or 
put your interests at stake in order to get their own interests met first. The 
problem with this is its very short term thinking isn’t it? Once that one 
transaction is done, what happens next? 
Are you going to go back to that person who sold you the car whose 
engine fell out on the way home? No. The kind of influence that I’m going 
to propose over the next 10 days is the kind that takes a longer term view. 
The kind where you build up a relationship where people just want to do 
things for you because they know that the more they do for you, the more 
their life improves.  
Whether it’s emotionally, physically, intellectually or politically whatever it 
is, somehow things will improve and that’s why people like hanging out 
with you, and like helping you out as you go along. 
Does that make sense to you all? 
Hopefully by the end of the next 10 days you’ll also have this appreciation 
of the win/win model, actually it’s a much easier way of moving through 
the world. The other version just gets you into a world of trouble. 
Has anyone see that famous hypnotic thief, he’s been all around the 
internet – if you’ve been to our website you may have seen it. It’s a guy, I 
think in Italy, who grabbed fistfuls of cash from a supermarket and ran, 
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because he used his hypnotic powers to put someone in a trance and they 
didn’t know what happened until the end of the day, right? 
Sounds like wow – this guy has amazing powers, he must be really smart 
and good at what he does, right? I’m sorry, but that’s a little bit retarded. 
How much is he going to get from a supermarket till, and now he’s on the 
run from the police through the whole nation? How far is he going to get 
on $200? 
He’s going to really live the life of luxury isn’t he? Buy a private island, get 
security guards…do you see where I’m going with this? 
The reason I think it’s particularly insane what that person did is because 
the very same skill set could make him a six figure income easily, and 
ethically in a lawful way, either as a top class salesperson or as a 
hypnotherapist, I have a whole bunch of hypnotherapy friends that make a 
six figure income. 
It’s actually very straight forward to do once you switch your mindset into 
creating the whole system and things around you as well. My hope is that, 
at the end of these 10 days, you’ll have the skill to realize how silly 
someone would be to grab a handful of cash, because your capacity to 
produce income just goes through the roof by applying these skills of 
influence in an ethical way. You’re actually building a relationship that will 
be more than just a one trial event. Does that make sense to you all? 
With that as a backdrop, we’re going to start taking all your life 
experiences and reshaping them in a way that’s going to make this easy 
for you. Let’s face it; you all have been around for awhile, right? You didn’t 
suddenly appear, walk through the door and say, "Oh, where did I come 
from?" 
It’s important that whatever we do in here matches the experiences you’ve 
had over a lifetime, because then what we start doing becomes easy. I 
want you to realize that Conversational Hypnosis is both easy and natural 
when you do it your way. 
We all have a lifetime of experiences that show us exactly what we’re 
capable of. The irony is, sometimes the things we value the least are what 
teach us the most. 
As you know, I’m not an American. You may have noticed by my accent. I 
don’t live in the states. In fact, I flew all the way here from Asia a few days 
ago, that’s a long flight. When you have a long flight ahead of you and you 
have a security guard and there’s a queue of about 50,000 people in front 
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of you and you’re thinking; I’ve got to get through this before flying for 15 
hours? 
It’s not the most motivating or inspirational thought, you could say. I’m 
sitting there in the queue thinking, "Oh man, they’re moving across really 
slowly. They’re doing a thorough job of whatever it is they’re doing, maybe 
they’re making a cup of tea between each one." 
It’s really slow, and my mind is starting to go down in a, not so pleasant 
place, like I could do this. This is going to be boring and tedious, they’re 
going to ask these questions, I’m going to have to take my clothes off and 
put my clothes on, go through the metal detector and back again, take my 
shoes off and go back – man it’s going to suck. 
Somewhere in this whole process I started asking myself; what happens? 
See, I used to love flying. I used to adore flying. When I was a little boy, 
probably, from the age of five upwards, my father used to take us on a 
plane. Back in the day you had those plastic wallets with all your stuff in it 
and you were desperate to get onto the airplane – it was great, because 
you got to get through all the security gates without having to go through 
queues, it was like – I’m a VIP, a very short one. 
I used to love flying because to me it was exciting, it was adventure, I’m 
allowed to go to my grandmother’s house or an uncle’s house and spend 
the summer there – it was fantastic. 
Just getting to the airport might be a challenge because I had to jump out 
of the car three times to go to the bathroom because this is the journey, 
this is it. Of course you get to the airplane and the stewardess puts a little 
plastic bag around you and holds your hand, and you’re like, oh this is 
great. 
You walk through security and everyone else is unshaven trying to haggle 
with the security guard to get that pocket knife through and I just breeze 
through – goodbye. 
You see, the whole mindset was different inside. I was beginning to 
anticipate that things were about to come. We all the capacity of 
anticipating things that are going to come, don’t we? 
Sometimes it requires us to search our experience. For me it’s 
remembering my grandmother’s house in Austria, a huge garden. The 
best time to see this garden was in the mornings, just before dawn. It 
would be so quiet, not a soul would be around. The whole ground would 
be covered in dew and the crows would just be waking up. 
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There’s a scent in the air, it’s almost impossible to describe but it was very 
pleasant. A peaceful scene no matter what age I was remembering it from. 
The funny thing is I almost didn’t know that the garden looked so different 
in the mornings, because I’d been to my grandmother’s house several 
years before I discovered it. 
One day I was playing in the garden, it was summertime, a bright sunny 
day, and noticed in the back of the garden, it was a big garden, that there 
was a big row of trees growing across right before the fences. I always 
figured the fence grew into the trees, but no, there’s a little space behind 
where these trees were, hidden away and sheltered. 
Being a little boy and curious of course, I had to find out what’s behind 
those trees. Of course, this is the age, in which you’re being told all kinds 
of myths, legends and fairy tales. Maybe there’s a cave that leads to that 
other land or a hole inside the tree; I wonder what I’ll find on the other 
side? 
When I turned the corner and looked I found this huge mound of Earth, but 
it wasn’t normal dirt. It smelled kind of like the way a forest smells when 
you walk off the path. It was a rich smell, this huge mound of dirt. 
I thought I knew exactly what it was I’d just discovered and I was excited. I 
ran up to my grandmother and said do you know you have a baby 
mountain growing in the back of your garden? 
I thought I knew what it was, but she had no idea what I was talking about 
so I had to drag her out and show her. She said, "No- no, that’s a 
composting heap."  
I said, "What’s that?"  
She said, "It’s the place that keeps this whole garden growing the way that 
it does."  
How does it do that? Do you really want to know? Well you better come 
out tomorrow morning and I’ll show you. That night I was very excited to 
discover what a composting heap would be. What would it do? It sounded 
kind of magical. I feel asleep and had a dream in which mountains 
became molehills, in which gardens flourished. 
In the morning I still was in that sort of hazy, warm, sleep place and my 
grandmother came in. I didn’t really fully wake up, even going outside, and 
that’s when I saw the garden for the first time. 
The crows were crowing. The sky was beginning to change color and 
there was a fresh smell in the air. My grandmother was going around 
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collecting weeds and slugs that had come out for the day, and then she 
put them on the compost heap and explained what it was. 
In here goes all the stuff, the stuff that would otherwise prevent a plant 
from growing. Over there we have herbal garden with berries and herbs, a 
few vegetables, got to keep it clear of the weeds or they won’t grow. It 
won’t bear the fruit we need it to. 
Most people throw away the weeds, try to destroy them, think they’re bad. 
They don’t understand. Weeds can make the bushes grow if you treat 
them in the right way. Let me show you. 
With that, we walked into the herbal garden and she showed me how to 
distinguish from the berry bushes and the weeds, how to pull them out by 
the roots. In time she taught me the uses of special tools, special tools to 
dig up the weeds without harming any of the other plants, letting them 
grow. 
That’s when the real magic happened. The weeds would go in the 
compost heap, the worms would eat the weeds, turn them into soil, rich 
fertile soil. The soil would go back on the bushes and they’d grow taller, 
faster, and straighter. 
People don’t often realize how they can use weeds to make their garden 
grow. I used to enjoy getting up at 5:00 o’clock in the morning, before 
anyone else was up and just watching the garden. In my mind I imagined 
that I could almost sense it growing, feel it, changing, and developing, 
something occurring inside the garden that I couldn’t quite grasp. 
All I needed to know was the air was cool and fresh and the birds would 
sing, and in time the sun would rise on a beautiful summer’s day. Perhaps 
the rains would come, feed the garden in a different way. All the time my 
eye would catch a glimpse of a weed here or there and I’d get excited, 
because now I knew what to do with it. 
Of course, summer time was filled with many things. It wasn’t just weeding 
the garden I’m sure, though most children would enjoy doing that all the 
time. There are many fun activities, we’d do. sometimes we’d go skiing at 
Easter or we’d go watch a music festival – I don’t know if you know this, 
but Salzburg in Austria has the world’s biggest music festival, all the big 
names from around the world come there. 
It’s particularly interesting because, as a kid, I never knew that was there. 
It wasn’t until I grew up that I realized something was there all the time 
that I didn’t even know to appreciate.  
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Standing in the queue of the airport lounge and thinking about those 
things, it was an important moment for me because it reminded me that 
we can kind of lose our own focus a little bit, can we not? When we focus 
our mind on one path or another, funny enough you tend to get what you 
focus on. Have you ever noticed that? You tend to get what you focus on. 
If we only focused on a few more things that we needed to focus on rather 
than the things we wanted to focus on, it’d make life a lot easier. Take for 
example, I don’t know, someone who goes to hypnosis training. Bear with 
me on this one I know it’s a little out there. 
If someone were to go into hypnosis training, what would they want to 
focus on? Their improving skill perhaps, something they did right? 
Perhaps they’d want to focus on their identity as a great hypnotist so even 
if they mess one or two things up along the way, that’s not a big deal, 
they’re too good for that. It happens. 
You know that even the greatest performers in whatever field, they have 
their off days, and they make mistakes. It’s not really a question of 
whether they make mistakes; it’s a question of what they do with them, 
how quickly they recover and what they learn from them that makes them 
great. Does that make sense? 
I’m going to encourage you to take on that mindset, that mindset of 
greatness which is not so much about making mistakes or not, because 
let’s face it I can guarantee you one thing – you’re going to make 
mistakes, a lot of them, over the next 10 days.  
I’ll guarantee you another thing; once you leave here you’ll make even 
more mistakes. The real issue really isn’t whether, or not you make 
mistakes, it’s what you do with them when they come. Does that make 
sense to you all? 
What we need to find out or what to do with them is to create a contrast. 
Contrast is a great way for the mind to make sense of things. Did anyone 
here ever see Jurassic Park? You have the big dinosaur that can only see 
movement? We’re actually pretty much the same in the sense that we can 
only distinguish things by distinguishing it from something it’s not, it’s 
contrast that’s going on, whether it’s on a subtle level or not. 
The contrast I’d like you all to make over the next few days is just from 
what you’re doing now, and what you want to be doing now. That’s it it’s 
as simple as that. To help us make the contrast we’ll start slowly and build 
up. 
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The way this morning is going to go is – how many people have trained 
with me before? You’ll be relatively familiar with the process we’re going to 
go through. We’ll start with some instant inductions and so on, so you’ll be 
relatively familiar with that already, and we’ll use that as a baseline. 
We’re going to start putting things a little bit different in there as well that 
are going to allow us to use our skills differently later on. Once we start 
evolving it we’ll start building the skill in a slightly different direction so by 
the time we come onto tomorrow and the day after you’ll be in a 
completely different country, let alone city. Does that make sense? Will 
that be fun to do? 
As always the first thing we need to do is get ourselves into the right 
mental space for being great hypnotists. To do that what I’d like you all to 
do is just stand up for me for a moment, and in the great tradition of 
hypnosis trainings, I’d like you to go around and meet everyone in the 
room. 
Be friendly, be conversational. You might even want to be a little hypnotic. 
When people meet, they ask a couple of normal questions – who are you? 
That’s a normal question people ask each other. What do you do, where 
do you come from, that sort of stuff – why are you here? 
Those are standard questions people ask each other. You can understand 
these questions many different ways, who are you is more than just your 
name, right? If you feel like exploring those other levels then, by all 
means, do so. 
The key thing I want you to focus on though is watch people as they 
answer. Just notice what you notice. Notice how the person you spoke to 
first is different from the person you speak to second. See if you can 
notice those differences. 
In other words, what is the contrast from one to the other? How are they 
behaving differently? How are they answering differently? 
The other thing – can you keep up with more than just two things like that? 
The other thing I would like you to do is also focus on what their reasons 
for coming here are. The reason for that is, you may realize, I’m a big 
believer in stealing, right, stealing in the sense of stealing people’s 
inspirations, aspirations. 
Someone might be here for a reason that’s just so amazing you say, "Oh 
my God, I’ve got to take that." Even though we’re in L.A. and this is the 
heart of the music district and all the rest of it, believe it or not you will not 
get arrested for stealing someone’s inspiration, it just goes. The CD set – 
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you might get in trouble for that, but as long as you stick to their 
aspirations you’re in good shape here. 
I’d like you to go around, I’m going to give you all – there are about 100 
people in the room, so it’ll probably be enough with eight minutes to meet 
everyone in the room, right? Eight minutes to meet them all? Let’s take 
about eight minutes to meet everyone, ask them these questions, and 
spot how they behave differently, how they sound differently as you come 
across different people and notice if there’s anything they have you’d like 
to steal; not physical objects please. Off you go. 
The good news is you’ve passed the first test for whether or not you’ll be 
great conversational hypnotists; you can all have a conversation. That’s a 
good thing. 
I’d like to have a volunteer please. Who likes hypnosis? Anyone? Come 
on up. 
That’s it; just ask one of these guys to hold onto your bottle for you. Just 
come on up here. Raymond – is it Raymond? 
Ramon: 
Igor: 
Ramon: 
Igor: 
Ramon: 
Igor: 
It’s Ramon. 
Are you Spanish? 
I’m Australian, from London. 
You came all the way from Australia to here? 
No from London. 
London is a good place, I’ll take that.  
Look at me a second. That’s good. Take a deep breath, breathe out – 
sleep. All the way deeper, that’s right. Deeper, deeper still, all the way 
down. That’s it, you’re doing great. Deeper and deeper. 
Settling back in your balance you’ll go deeper and deeper in trance, that’s 
right, getting more and more comfortable, feeling your own weight, feeling 
your own balance, going deeper into trance as you continue. That’s right, 
deeper and deeper still. 
As you continue to go into a very pleasant, comfortable hypnotic trance I’d 
like you to know that your unconscious mind is there for you, helping you 
to learn things and enjoy things, make the most of things. 
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Because you came up here and did a fantastic little demonstration with us, 
your unconscious mind is going to make this so easy for you; you’ll 
wonder how other people could ever have difficulty with hypnosis. You’ll 
know that’s happening right now because a good feeling will begin inside. 
When that feeling is strong enough, you’ll smile. It’ll spread across your 
face. There you go that’s it. It feels pretty good, doesn’t it? That’s it. On 
the count of three coming all the way back, one, two, three eyes open, 
feeling great. How are you doing? 
Ramon: 
Igor: 
Good. 
Good. Everyone give Ramon a round of applause. Stay here for a second. 
[Applause] 
Now, I know a lot of you all have done this already because you all have 
been to the stage hypnosis training or something similar, so we’re going to 
go through similar steps but we’re going to start tweaking a few things 
along the way if we can and moving onto other things. 
What I need to know right now is how many people have not done any 
hypnosis before or any instant inductions before? Put your hands up – 
very good, thank you. 
What I want you all to do, and those of you who have done instant 
inductions before, especially this type, put your hands up for a second. 
Those who haven’t done it before look around. Make sure you partner up 
with some of these people at least once or twice through the course of this 
morning, because your progress will be that much faster when you do it 
with people who are familiar with it.  
You’ll also be able to partner with people who haven’t done this before to 
get a sense of how the inexperienced as well as the more experienced 
people operate, and that will give you more of a contrast to work with. 
Make sense? 
The very first thing we want to do as always, whenever we do hypnosis is 
we want to create the hypnotic context. We have the ABS formula which 
we’ll expand on a little bit more as we go along but the first thing we need 
in the ABS formula – we may as well write this down, just bear with me 
one second and we’ll use a little more time before releasing you into the 
wild. 
The A of the formula stands for absorb attention, right? We need attention 
in order to do hypnosis. We need attention to do conversational hypnosis 
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because when someone is having a conversation with someone else and 
they’re not listening to you, it doesn’t work so well. 
There are ways around that but really we’re not going to be focusing on 
that here. Initially we’re going to find ways of getting attention so we can 
do the work we want to do. Make sense? 
Right now I want to teach you very formal, direct simple hypnosis because 
if you understand the principles doing it overtly, then doing it covertly and 
conversationally becomes that much easier because you know where 
you’re heading with it. Does that make sense? 
By the way, it is a simple rule for all conversational hypnosis; in order to 
make something new simpler and easier to do, do it directly first, do it 
overtly first and then later on when you’re doing it conversationally you’ll 
find it much easier to navigate through and get the same kind of results. 
Make sense? 
The first to do is I want you to grab someone’s attention. The way we’ll do 
it is you notice how I’m touching his body physically? I’m invading his body 
space a little bit which puts his mind a little on alert. 
If I’m over here, this is a little bit distant for American or European 
standards but if you don’t know someone at all you’re a little bit distrustful, 
this would be kind of the distance people are at. People who you have a 
decent level of interaction with probably would be here with a comfortable 
space, friends might be a little closer here, and already you can feel a little – maybe even an emotional pressure. 
The minute I do this you’ll notice that and you’ll feel it inside yourself, 
something switches on. Your mind is saying; what’s going on? That’s the 
attention switching over, isn’t it? 
What I want you to do is focus all that attention on a simple activity so that 
he doesn’t have a filtering off down the wrong direction. The way I’m going 
to do this is just – look at me – very good, thank you. What I’m looking for 
is his gaze, you felt that right? 
I’m looking for his gaze to settle down. At first it’ll bounce around a little bit 
and eventually it kind of settles down, you might even see a slight pupil 
dilation but it’ll kind of become more steady, he stops wanting to move his 
eyes as much. Does that make sense? 
That’s the only thing I want you all to look for. You’ll find a new partner, 
you’ll actually find several, you’ll say just look at me – there you go. You’ll 
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just notice that settling down process. As a rule when the mind is sort of 
hyperactive the eyes will be hyperactive. When the mind is calm and 
focused, the eyes will be calm and focused. It’s a general rule of thumb. 
It’s not 100% true, but it’s true enough that we can use it as a very good 
guideline. 
Do you understand the first exercise? Is that easy to do?  
Audience: Yes. 
Igor: 
Rohad: 
Igor: 
All right, off you go. Thank you. 
Is that easy to do? That’s easy to do right? I want to ask – can I borrow 
you since you’re close? Come on up. You’ve got the first step which is the 
looking in the eyes and so on, what I want you to do now is add something 
in called compliance. You want to test; how responsive is this individual 
being? 
If, for example, I ask what’s your name? 
Rohad. 
If I ask Rohad, would you stand over here for a moment – is he being 
compliant? Is the mind generally accepting of what’s going on or is it going 
to be more rejecting or cautious and so on? Which is it? More accepting, 
you can see that, right? 
I want you to imagine I’m a typical used car salesman, you think I have not 
got your best interests at heart with what’s about to happen. Will you come 
over here for a moment? 
Do you see that? The hesitation – he’s complied, physically it’s happening, 
isn’t it? But do I have him where I need him to be yet? No. I need him to 
be more open, so that tells me I have to do a little bit more work. 
I want you to start looking out for these things. At this point we’re only 
going through the mechanics of an instant induction, so I’m not so 
concerned about what to do and how to solve it, but I want you to be able 
to spot it nonetheless. 
What we’re going to do now is we’re going to put the compliance and 
attention things together. As you go around the room with the same 
exercise, you’ll meet someone and say, "Hey, how are you doing; stand 
over here for a moment."  
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You’re going to watch for their level of compliance. Mentally what I want 
you to do, for three partners I want you to be compliant and nice. The 
fourth partner I want you to be skeptical or not too sure about – not like I 
don’t trust you, not acting obvious, just think about someone you don’t 
quite trust and bring that feeling out, but still try to be socially polite. 
You’ll still come stand over there and so on but you’ll have that feeling 
inside, does that make sense? To mix it up a little bit you can choose at 
what position you put that distrust. You can start with that and then do 
three trusting ones, you can mix in the middle, but the pattern I want to 
have is three trusts and one distrust, kind of mixing it up so no one knows 
what to expect but they start looking for it. Does that make sense to you 
all? 
Very simply you’re going to ask someone to – stand over here for me, 
would you? You’re going to watch – what was that? You’re going to watch 
and then go to the exact same place, hands on his shoulders, invade his 
body space just a little bit – it’s not like we’re up here going, hello… 
Audience: You need to buy him a drink first. 
Igor: 
Exactly. That’s the wrong kind of hypnosis, right? Apparently I think the 
ladies are particularly harsh about that stuff. You do invade that person’s 
space, but not too much, then eye contact, thank you very much, then you 
wait for that moment when the face settles, the eyes settle in, and you 
know you’ve set the context well enough for what we’re about to do. 
Does that make sense you all?   
Audience: What I like to do is put just one hand on the shoulder, it feels more 
organic. 
Igor: 
The question over here is he prefers to have one hand on the shoulder 
because it feels more natural, more organic as he would say. I’m finding 
with that, I really have no problem with that. 
I like two hands purely because I really like to take charge of the person, I 
want to see where their boundaries are, but in certain situations I’d agree, 
I’d just be one handed. Although we won’t be using this mechanics, at 
times I’ll even go to a slightly different style of doing the induction just 
because it fits the scene, but for the moment I want to keep it very clean. 
If you feel more comfortable as a hypnotist doing it one handed that’s fine, 
I don’t mind. The key thing is do you have all of their attention? Not some 
of it, but all of it? Does that make sense? 
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Is that easy to do? Off you go, just spend a minute doing that. Thank you 
so much. 
So was that easy to do? Did you all spot the person when they’re being a 
little bit skeptical, a little bit cautious, and a little bit hesitant? Can you see 
these things happening? It’s not rocket science. 
This is important because when it comes to conversational hypnosis these 
very same signals will be occurring, right? You’ll need to know when it’s 
time to present your ideas and they’ll be accepted, or when it’s time to do 
a little bit more work before you introduce your idea because they’re not 
there yet. 
Anyway, let’s just keep that in mind. We’ll keep that three cycle on, one 
cycle off routine for the rest of the morning, just to keep you sharp and on 
your toes, to keep your eyes open for that, but we’ll still carry on practicing 
mechanics. Is that okay with you all? 
I’ll need another person, can I borrow you? Give him a nice round of 
applause.  
We’re in exactly the same boat as before – would you stand over here for 
me please? It’s the same thing again, just look in my eyes for a moment, 
that’s it just focus all the way, there you go, good. Now why did I have to 
say that? Those in the front of the room will most likely be able to tell. 
I’m getting a lot of shifting going on, he’s not naturally settling down so I 
need his mind to settle down more so I’m just saying that’s right, just focus 
on me fully, or something along those lines. 
Do you see how you really begin to read the person’s signals very clearly? 
Once it’s pointed out to you it seems like a no-brainer, but a lot of people 
miss this stuff because they’re trying to rush to do the induction, the 
hypnosis, and they miss the very things that tell them whether the person 
is ready for it or not. Make sense? 
You make sure you have it, and then very gently – this is just mechanics 
for now – what I want you to do is take the back of your hand, cup it on the 
back of her head, and then just bring it into your shoulder. I want you to 
test it for balance when it’s here. Do they give you the balance? If I go 
back here I have the balance right? Do your own balance for a second – if 
I step back I don’t have the balance. 
Do it very gently, you don’t want to have too much disorientation going on. 
If you suddenly whip back and they’re on your balance they’ll say, "Oh my 
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God what’s going on here?" – great induction, not so good for the 
insurance people. 
Audience:  
Igor: 
♦ What if you’re extremely short and they’re extremely tall? 
The question is; what if you’re extremely short or they’re extremely tall? 
For the moment just find people you can work with in terms of their size in 
the room. There are solutions in terms of doing instant inductions, 
personally just so you know I’m not teaching instant induction to do instant 
inductions, I’m using this as a vehicle to teach you hypnosis, right? 
If you want to have a solution to that I’ll happily add one on, if we have 
time at the end. It’s very easy, but the primary reason for doing this is for 
you to become a better hypnotist, not for you to go out in the streets and 
do this stuff, though you could very well do this at lunchtime if you wanted 
to. Maybe get a little reduction on your bill? 
Did you have a follow up? 
Audience: No. 
Igor: 
Audience:  
Igor: 
Very good. When you work with someone wearing glasses like I am right 
here, the glasses have a tendency to be crushed against the shoulder or 
chest or something like that, so ask them to take them off or take them off 
yourself, that’s just a little safety tip. 
The speed we’re going right now it really won’t matter that much but if 
you’re actually going to do an instant induction for real, it’s really important 
little bit of safety in terms of what they’re wearing. Make sense? 
♦ Right now are we just walking through the physical motions? 
Yes, right now it’s just walking through the physical motions. Once again if 
you would step over here for me please, just focus on me – that’s right all 
the way, focus, and that’s it. 
All you’re doing now is notice how I’m just doing a slight rock back to test 
whether or not she follows, do I have her balance or not? That’s all I care 
about. 
Why, incidentally, do I care about the balance? Any ideas? Trust, right? 
It’s trust and compliance again. It’s a second test. Do you trust your 
balance with someone you don’t trust? Would you give your balance to 
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someone if you didn’t like them or you felt they would be abusive in some 
way? No. 
That’s why all these little corporate trust exercises have people falling 
backwards and so on and the rest of it. Balance is a great indicator, a 
great litmus test, for trust. That’s exactly what I’m doing here. 
It’s not the only one, of course, like anything it can be faked, but it’s a very 
good one, especially, in a more impromptu situation where people haven’t 
prepared something. It’s a good rule of thumb, again. 
Do you understand the exercise everyone? Easy to do? Another follow 
up? 
Audience:  
Igor: 
Audience:  
Igor: 
♦ Could you maybe just explain so they don’t yank on your 
head? 
Yes this is just to explain about yanking on someone – we’re not doing 
anything other than gently guiding their head into your shoulder for now, 
we’ll talk about the mechanics of why we’re doing this later. Right now all I 
care about is as gently as possible guiding their head to your shoulder and 
then testing for balance, that’s it. 
Easy to do? One more thing… 
♦ How do you deal with resistance? 
What if you have that third person that is now resisting for whatever 
reason, because it’s part of the exercise? 
This is just an exercise right now so ignore it, carry on through to the 
shoulder and if the resistance is still there in the balance you’ll notice that 
too. You’ll carry on exactly the same way whether or not you have full 
compliance, all I want you to do is observe that you don’t have it and that it 
feels different and that different things are occurring as a result. Does that 
make sense? 
Let’s go and do that now and spend a few minutes, off you go. Thank you 
so much. 
Do we have everyone back? Okay. So far we’ve been playing with 
attention, would it be fair to say that there are a lot of nuances to what kind 
of attention you have? Would that be fair to say? 
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We’ve only begun to skim the surface of this. We’ll be looking at this sort 
of thing a little more fully as the days progress. The next part of the ABS 
formula in terms of creating hypnosis easily is B which stands for bypass 
the critical factor. 
The critical factor is just that part of the mind that likes to reject ideas, say 
no, and shut off. It keeps the person safe, it helps them analyze certain 
events, but it also keeps the person limited, it keeps them the same. Make 
sense? This is the nutshell version; there are other nuances of it too. 
There are other ways to bypass the critical factor; we’ll be looking at most 
of them over the course of the next 10 days. There’s language, frame 
setting, interactions and so on. The simplest, quickest, and in some 
respects the easiest, the one we’ll be focusing on right now, is shock or 
surprise. 
Basically, the mind does not know what to do with the new information for 
awhile so the filters go off, they pop into a little trance for awhile to figure 
out what’s going on, and when they’ve made up their minds they come 
back out again.  
You can help them make up their mind in the process. Does that make 
sense? What we’re going to do now is we’re going to practice the shock, 
but we’ll do it safely. Can I borrow you another second? You’ll be the right 
height for me. 
The reason I used Alex here is because I don’t want you to shock Alex this 
way. He’s come a long way to see us, and it’s just not nice. Did you like 
that? A little bit of a shock, wasn’t it? 
Hopefully, that is the only time you’ll ever see something like that being 
performed. When I talk about shock all I’m talking about is when you have 
the hand on the back of their head, maybe just a tiny little thing. All I’m 
going to do is just tap – you see there’s the tiny little nudge, nothing more 
than that. I do not want whiplash. That was a little more dramatic than I 
thought it would be, right? 
What we’re going to do now is once you have the compliance – stand over 
here for just a second. At this point you should be distrusting me. I 
negated it. 
You go through focusing and so on, all you do now is you just practice a 
few times. You don’t even have to guide it all the way through, you just 
practice tipping the head forward. You notice how on its own it doesn’t go 
very far, all I’m doing is using my middle finger, you can use any finger, it 
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doesn’t matter which one it is, the point is I’m just moving it forward, I’m 
just tapping it, I’m just giving a tiny jolt. 
Let me just emphasize the smallest of the jolt that’s involved. The more 
fragile the individual the less is required of you. Especially the more fragile 
they are and the bigger and heavier you are, the less is required of you. 
Let me just emphasize that for safety reasons. 
We had one gentleman in one of the mentoring groups who was huge and 
he said I can’t do these inductions – that’s because he usually tore 
people’s heads off in the process. I had to fix that but it worked out pretty 
well. 
From here, just a tiny little thing here. Just do it three or four times so 
nobody feels bad, on the fourth or third time just guide the head in and 
notice – I am not forcing his head in on the initial go, I’m not going like this 
and making it come all the way down – no. 
I’m providing the jolt, and then I’m just steering his body into position. 
Does that make sense? That’s a very important thing. It looks – do you 
want to see what the whole thing looks like? 
Just stand over here a second. Look at me. Sleep – all the way – deeper, 
that’s right. There you go, deeper, deeper and deeper. Now it looks like I 
forced his head onto my shoulder, doesn’t it? I did not. Let me 
reemphasize that – that is not what I did, I created a slight jolt and whilst in 
that state of what the hell is going on, I guide his head. In other words I 
create like a funnel and I gently guide into the shoulder. 
You can go deeper still. That’s it – all the way back- one, two, three- wide 
awake. Nice job, well done. 
Alex: 
Igor: 
Thank you. 
Give him a nice round of applause. 
[Applause] 
Do you understand the mechanics of that? 
The way I’d like you to practice it is the way we did it here a moment ago. 
The set up is the same as we did before, we still have a few people again 
being non compliant, all I want you to do is have that little tap on the back 
of the head, do it three or four times so you’ll see them readjust their 
balance slightly. 
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It should not be a massive shift; it should just be a little jolt. Once you’ve 
seen that three or four times, then time it so that as soon as that jolt 
occurs you just gently continue that momentum toward your shoulder, and 
it is gentle. Is that easy? Do you all know what you’re doing? 
If people have eye glasses on, now would be the time to ask them to 
remove them. If you want to leave them in your chairs that’s fine, 
otherwise its good practice when you meet someone to say, "Let me just 
take care of these glasses." Put them in your pocket whilst you do this, 
hand them back again afterward. Easy everyone, off you go. No need to 
use any words, just for right now we’re practicing the physical motion. Off 
you go. 
Okay. We have one more little thing to add onto here, so we’ll be back to 
this in a second. Before we do that though, some of you all are already 
getting ahead of the game and just going straight into the induction. The 
mechanics – you’re not used to doing the mechanics, right? 
By the way if you want to jump ahead and do the instant induction I really 
don’t mind, you may as well, right? I can’t stop you from being faster than 
I’m capable of teaching. 
What we’re going to do now is just do the full thing in a whole package, in 
other words a simple instant induction that goes from A to Z and basically 
does all of this. What’s the one thing that’s missing here in the ABS 
formula? 
Actually S stands for sleep. Yes I know. Can I borrow a volunteer again 
please? Anyone will do. Just pick on you, just take a chance. Oh this one 
has glasses, what do I do now? May I borrow your glasses? Thank you. I’ll 
put them here for the session. 
Always when you’re borrowing someone’s eye glasses make sure they 
know where they go so they know it’s going to be safe, no one is going to 
sit on them, they’re not going to get lost and so on. 
It’s a pre-occupation that people like me have. You don’t want them 
thinking about the safety of their eye glasses while you’re trying to do your 
induction. 
Audience: Actually, I’m more comfortable with them over here. 
Igor: 
That’s fine. I like that. Actually this is important. Why? It creates a clear 
slate for us to do what we’re about to do. The eye contact isn’t as 
important, what’s important is can you see them settling down? 
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If they can’t make out your face even this close distance, just say that’s 
right just look in the general direction and focus your attention on that 
general image. It just takes the pressure off them. You just want a focal 
point of attention; it doesn’t have to be specifically the eyes, although as 
we’ll come onto, there are reasons why that can help too. 
We’ll have him stand over here for a moment, thank you very much. All 
we’re going to do is – I wonder if you can spot the difference between 
what we’ve been doing up to this point unofficially and what we’re going to 
be doing here now. 
Just look in my eyes. Sleep, all the way. That’s right, all the way. Deeper, 
deeper, that’s right you’re doing great. As you go back to your own 
balance standing on your own two feet you’ll go deeper and deeper now, 
that’s right. As you stand on your own two feet, balancing deeply in trance, 
balancing deeply in trance, balancing properly in trance that’s right, very 
good. 
As a result, of you entering trance so quickly, easily, naturally and with so 
much enthusiasm your unconscious mind already knows what to do. It’s 
the same thing you’ve seen other people do up here and that is to make 
this easy for you. 
As easy as it’s been for you to experience hypnosis, you can make being 
a hypnotist just as easy. Your unconscious mind can go ahead now and 
formulate your own perceptions in such a way that will make picking this 
stuff up so easy, a breeze. 
You’ll know its happening because you’ll have a really good feeling. When 
that really good feeling gets strong enough your whole face will smile. 
That’s it, there you go. One, two, three wide awake. 
Good job, well done. Give him a round of applause. Just stay here for a 
second. 
Audience: I have a question. The question is, we watched your instant inductions that 
you sent out and I attempted it on my wife – she did. I got her down but 
she immediately rebounded. 
Igor: 
Yes. We’ll talk about that right after this commercial break. We’ll talk about 
that exact same situation. If I haven’t answered you after the break, then 
please ask it again. For now though does everyone understand the 
mechanics of what we just did? Is that clear? What I want you to do is 
exactly that. What were the two things I added?  
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One was the word sleep, and the other one was I kept talking to him 
afterward. There’s a reason for both those things. Sleep is very simple, it’s 
a stimulation, and it’s telling the unconscious mind what to do at that 
moment of what’s going on. 
The next thing I want you to do very simply is just repeat the word deeper. 
Is that easy to do? Can you all remember two word; sleep and deeper? If 
you’re really advanced you put them together, sleep deeper, deeper sleep. 
Is that easy to do? 
I just want you to note the experience on both sides of the fence when you 
do it that way, and after the break we’ll start looking at the mechanics, the 
principles included in that, and how that might start being relevant for 
conversational hypnosis. The question he just asked is especially 
important for that. 
Give him a nice round of applause and then go do that. 
How was that? Good fun? Work well? I had a quick break, we just ran 
over a little bit but I thought it would be better to just keep that piece 
together. Is it alright if we have a 10 minute break rather than a full 15 
minute one? 
There’s water in the back and of course all the comfort breaks you need. 
After the break what we’ll do is we’ll start breaking down the principles 
involved in what you’re doing so you can start applying them outside of an 
overt hypnotic context. Does that make sense? 
Before we do that, are there any urgent questions or can we just handle 
that after the break? Urgent questions come on up… 
Audience:  
Igor: 
♦ What do you mean by stimulate the unconscious mind? 
The question is; what do we mean by the S part of the formula – I did not 
write the phrase completely – stimulate the unconscious mind. We have to 
give the unconscious mind some kind of instruction, something to activate 
hypnotically, otherwise all this stuff is just a party trick, right? Great 
question. 
Unless it’s a quick one regarding what we just did, let’s just save those 
questions until after we come back and I’ll give you a proper question and 
answer  then. Sound good? 
All right, let’s take a quick break.  // 전체를 한국어로 자연스럽게 번역해줘