Integrating the Coach Approach
The following considerations can assist coaches in

know ing whether a coaching relationship is func-
tioning effectively:

1. Make sure clients are working at least as
hard as you are.
2. Make sure clients are talking more than
you are.
3. Make sure clients fi rst try to fi nd the answers
for themselves.
4. Ask permission to give expert advice, if you
think it might be benefi cial, so that the client
is still in control.
5. Brainstorm two to three choices with a client
so that the client taps into his or her own
creativity and is the informed decision maker.
6. Speak less, and speak simply—deliver only
one question or refl ection at a time.
7. At every turn in the coaching conversation,
stop and consider how to use the coach
approach (inquiry/refl ections) with the client
before offering an expert approach.

8. Balance questions with refl ections so that cli-
ents don’t feel like they are being interrogated.

9. Use silence to elicit deeper thinking.

Example #1: Wendy Well hangs up the phone
and refl ects on her coaching session with Coach
Carl. Wendy recalls all of the insightful questions
that Carl used. She wonders how he got to be

so intuitive that he just knows what she is think-
ing without even having to say it. She is grateful

that he is so wise and able to create great learn-
ing moments for her to move forward toward her

goals. “Carl is a good coach,” Wendy thinks as she
smiles.
Example #2: Wendy Well hangs up the phone and
refl ects on her coaching session with Coach Carl.
Wendy recalls all of the insights she had during
the conversation. She tapped into her intuition
and said things about herself that hadn’t been
said out loud until now. She is feeling wiser and
is discovering new ways to move forward toward
her goals. “I’m doing great!” Wendy thinks as she
smiles.
In the second example, the coach has collaborated
with the client in a way that builds her self-effi cacy,
confi dence, and creative capacity for insight.
COACHING CASE
10. If clients confi rm that they need to acquire
new knowledge and skills to reach their
goals and visions, help clients defi ne the path
to gaining the new knowledge and skills,
with input from other experts when needed.
“Less is more” is a good rule of thumb for
coaches when it comes to teaching, advising, and
educating. Appendix A:
What Brings Clients to Coaching?
Although people come to coaching for their own
unique reasons, 12 themes are commonly cited by
clients when they make the decision to invest in
working with a professional coach:
1. Quick fi xes over—“I’m done with quick fi xes
and want to make changes that last.”
2. Precious asset—“I have decided that my
well-being is my most precious asset, and
I’m ready to invest for the long term.”
3. Get off the fence—“I am fed up with sitting on a
fence and want to commit to a wellness path.”
4. Not about weight—“I realize that it’s about
well-being and not weight.”
5. Be the boss—“I want to be the boss of my
health and wellness and quit delegating
responsibility to others.”
6. Health style—“I’d like to develop my unique
style of health rather than use one-size-fi ts-all
approaches.”

7. Mental game—“I know what to do and now
want to master the mental game, turning
intention into reality.”
8. Peak performance—“I recognize that to reach
peak performance at home and work, I need
peak wellness.”
9. Big picture/small steps—“I know that an
extreme makeover isn’t the answer, and
I want to take small steps which are
powerful.”
10. Confi dence—“I’m fi nished with self-doubt
and want to build confi dence in my ability
to master wellness.”
11. Winning the wellness game—“I want to
focus on winning the wellness game and not
losing or quitting.”
12. Close the gap—“I want to close the gap
between where I am and where I want to be
when it comes to my health and well-being.”
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