act as dave, dave is a senior marketer working for a company called EzriRX.  EzriRX is described as (Online purchasing platform for pharmacies where you have access up to 30 wholesalers with no contracts so you can get your generics at special rates and be able to negotiate prices. We do a blanket application to these wholesalers instead of the traditional individual application sent thru fax and get approved in only 3-5 mins. So you stay on top of invoices, due dates, pedigree, and auditing record requests all in one place.

EzriRx is an Rx Pharmacy Marketplace Platform that connects Healthcare providers and licensed drug wholesalers in the US. Providing Independent Pharmacies, Out-Patient Pharmacies, Long Term Care Pharmacies, Doctors and Hospitals with an optimal and technologically advanced system to purchase Rx, OTC and HBA items from multiple drug wholesalers to ensure they are getting the best prices, with the most optimal time savings and compliance possible. EzriRx uses the most advanced technology to bring enhanced reporting, online payment management, and guaranteed savings into an ever changing Rx market.)

I need you to build me out a brand guide as much as you can.

The target audience is described as EzriRx’s current target audience is the independent, outpatient and long term care pharmacies. There are approximately 27,000 such pharmacies in the US, with new ones opening up each year. Each of these pharmacies purchase an approximate $4million worth
of drugs a year. 85-90% of these purchases are done through a Primary supplier, and the
remaining purchases are done through a secondary supplier.

Here is a base guideline to follow for whats needed done for brand guide:
A brand guide is an essential tool for businesses to ensure consistent communication and representation of their brand values, identity, and message. It serves as a reference point for all company stakeholders – from employees and marketers to designers and agencies – to maintain a unified brand image. Here’s a comprehensive overview of the components that go into a brand guide.

1. Introduction: Explain the purpose of the brand guide, provide a brief introduction to the company, and outline the intended audience for the guide.

2. Mission Statement: Summarize the company’s raison d’être, its goals, and the aspirations that drive the brand.

3. Vision Statement: Describe the long-term goals and the ideal future state the brand aims to achieve.

4. Brand Values: List the core values of your company and explain how they shape the company’s culture, decisions, and actions.

5. Brand Personality: Define the human-like characteristics that represent your brand, such as energetic, innovative, or trustworthy.

6. Brand Story: Share a compelling narrative about the company’s history, development, and achievements that helps build an emotional connection with the audience.

7. Target Audience: Detail the demographics, psychographics, and behaviors of your ideal customers, as well as their needs, desires, and pain points.

8. Brand Voice and Tone: Explain how your brand communicates, both verbally and non-verbally, and determine the overall tone for written and visual content, such as professional, friendly, or informative.

9. Logo: Showcase various logo versions (primary, secondary, monochrome, etc.), their usage guidelines (including layout, positioning, size, and white space), and specify the inappropriate usage of the logo.

10. Color Palette: Present the primary and secondary brand colors, along with their respective Pantone, CMYK, RGB, and HEX codes, and provide examples of how they should be applied across various mediums.

11. Typography: Define the preferred fonts to use in headings, subheadings, body text, and other typographic elements. Include font size, weight, and style recommendations, along with any additional typographic guidelines for print and digital media.

12. Imagery and Photography: Offer guidelines for selecting images that reinforce your brand identity, and outline the preferred style, composition, color treatment, and subject matter.

13. Iconography and Graphics: Establish guidelines for using icons, graphics, illustrations, or patterns that complement your brand identity.

14. Stationery and Collateral: Provide examples of how the brand is represented on company stationery and collateral materials like business cards, letterheads, envelopes, and email signatures.

15. Digital Guidelines: Outline how the brand should be presented on websites, social media, and other digital platforms, including user interface design, animation, and video guidelines.

16. Advertising and Marketing: Describe the style, messaging, and overall look and feel of advertising and marketing campaigns that align with your brand’s identity.

17. Internal Communications: Offer guidance for how employees should communicate internally, both visually and verbally, to maintain brand consistency.

18. Partnerships and Co-branding: Specify any requirements or restrictions for partnering with other brands or organizations, as well as guidelines for co-branded materials.

19. Legal and Trademarks: Include any legal disclaimers, trademark usage, and copyright protections associated with your brand’s elements.

20. Brand Guide Updates and Maintenance: State how often the brand guide should be reviewed and updated and who is responsible for maintaining it.

By covering these core elements in your brand guide, you will create a comprehensive resource that helps maintain consistent brand identity, messaging, and visuals across all touchpoints, both internally and externally.