summarize :) 

# tactiq.io free youtube transcript
# Subject Lines for Ecommerce Email Marketing That Just Work [7-8 Figure Proven and Tested]
# https://www.youtube.com/watch/ANLvE0oUNyk

00:00:00.000 by the end of this video you're going to
00:00:01.360 know how to make your customers click
00:00:02.720 their screen so hard to open your emails
00:00:04.880 that they crack their phone screen I'm
00:00:07.040 not liable for if that happens and I'm
00:00:08.639 not paying for any phone screens but you
00:00:10.120 get the point this is $20 million
00:00:11.679 subject line in preview text training
00:00:13.200 I've generated $20 million from emails
00:00:15.000 with subject lines in preview texts in
00:00:16.840 this video we're going to be going over
00:00:18.160 a breakdown some good Frameworks for
00:00:20.199 writing subject lines and preview text
00:00:21.880 that people want we're going to be going
00:00:23.480 over a couple of live examples of me
00:00:25.599 writing subject lines and preview texts
00:00:27.199 for some emails then also we're going to
00:00:28.840 be reviewing some live in my inbox so
00:00:31.160 you can get kind of like my mental frame
00:00:34.079 when I'm writing subject clients and
00:00:35.160 preview texts on average we get about 50
00:00:37.360 60% opens across all of our clients to
00:00:39.840 our engage list so let us get straight
00:00:42.600 into it so I talked about open rates
00:00:44.600 there but this is my not so bold take
00:00:47.079 some think it's bold everybody thinks
00:00:48.600 it's bold but your subject line and
00:00:50.280 preview text should not matter for your
00:00:52.160 open rates in my opinion they do not
00:00:54.600 matter at all because your content in
00:00:57.160 your email should be so good and your
00:00:58.920 Cadence should be so consistent that
00:01:01.239 customers are just conditioned to open
00:01:03.199 every email no matter what the goal is
00:01:05.479 to get people to open your emails based
00:01:07.600 off your sender name it's just like with
00:01:09.840 YouTube videos maybe you watch on my
00:01:11.479 YouTube videos it doesn't matter what I
00:01:13.119 put as the title some people are going
00:01:15.680 to watch my video just because they see
00:01:17.439 Max dering that's I'm just there might
00:01:19.720 not be anybody who does that but you get
00:01:21.400 the point it's we want it off of the
00:01:23.079 sender name Kim Kardashian drops I don't
00:01:26.079 know a clothing product no matter what
00:01:27.680 people are going to get it so that's
00:01:29.320 kind of the same concept if your content
00:01:31.360 is so good you're sending such good
00:01:32.799 stuff then people won't care what you're
00:01:34.439 saying you could literally have a blank
00:01:36.119 email no subject line no preview text
00:01:38.159 but it says from your brand and people
00:01:40.079 should still open that's what you need
00:01:41.880 to understand and your Cadence should be
00:01:43.479 so consistent as well to where people
00:01:45.799 expect you multiple times a week you're
00:01:47.399 sending emails they expect you and they
00:01:49.520 just know I'm going to be opening these
00:01:51.399 emails just like with reading the
00:01:52.840 newspaper with people back in the day um
00:01:55.240 so that's kind of my thought process
00:01:58.399 there why op shouldn't matter should
00:02:00.240 just be your content is so good that you
00:02:02.399 send an email somebody opens it and
00:02:03.799 they're like oh wow this is kind of cool
00:02:05.680 and next time they see your email they
00:02:07.240 associate that and so they open your
00:02:08.919 email so the real purpose of subject
00:02:10.280 lines and preview texts is literally
00:02:12.080 just sales that is all we want with
00:02:13.440 email marketing is we want more sales um
00:02:16.200 so different subject lines and preview
00:02:17.840 texts this is what we need to understand
00:02:19.599 subject lines and preview texts will
00:02:21.599 change the frame of your email and prime
00:02:24.599 the customer for sales in different ways
00:02:26.360 like the psychological just like the
00:02:27.920 frame at which they're going at it like
00:02:29.959 whether they're going into your email
00:02:31.560 with a buying mood or they're going at
00:02:33.599 it in like a curious mood um those will
00:02:36.040 have different sale effects and so
00:02:38.040 that's all it is it's just the frame at
00:02:40.360 which your email is being viewed at so
00:02:42.720 we've literally had subject lines and
00:02:43.920 preview text generate three times more
00:02:45.319 sales than others with the same email
00:02:47.400 copy and the same design in the email
00:02:50.080 but stupid subject lines and preview
00:02:52.239 text just change the sales that much so
00:02:54.159 test your subject lines based off
00:02:55.760 Revenue if you're setting up sales in
00:02:57.040 clavio have the winner be chosen off
00:02:58.840 Revenue not actually opens you can see
00:03:02.159 here in this example look at this open
00:03:04.680 rate 68% but this open rate is 69% Haha
00:03:09.159 but the everything about this email was
00:03:11.239 the same except for the subject line
00:03:13.280 look at the place order rate
00:03:14.920 11.6% and
00:03:17.840 3.8% it's pretty nuts it's pretty nuts
00:03:21.000 it's just off and look at how many more
00:03:22.599 clicks 14% clicks versus 6.8%
00:03:25.840 clicks just changed the frame of the
00:03:28.000 email the frame was changed from like
00:03:30.080 more of like a gentle frame where it's
00:03:31.959 like hey did you did you mean to do this
00:03:35.000 rather than just like this is ready for
00:03:36.920 you just like check it out and just like
00:03:39.519 buy it um and so that in this specific
00:03:42.319 instance of like an abandoned cart email
00:03:44.519 that changed the frame of the email so
00:03:46.439 much more and so that's how much of a
00:03:48.319 difference it made again same email so
00:03:50.000 that's the subject line and preview text
00:03:51.760 that's what you need to understand about
00:03:52.840 it so when we're talking about putting
00:03:55.599 together our subject lines and preview
00:03:56.840 texts uh think about your subject line
00:03:58.680 as your headline and the preview text is
00:04:00.280 your sub headline that simple um you
00:04:02.599 don't want to give away all your info in
00:04:04.319 the subject line in preview texts that's
00:04:06.599 that's another thing so with a typical
00:04:08.040 headline you're giving everybody the
00:04:09.959 whole synapsis of everything in like the
00:04:13.519 document that you're about to give them
00:04:14.920 but in the case of subject lines and
00:04:16.440 preview texts you don't want to do that
00:04:18.759 because you don't want to tell them
00:04:20.320 everything about the email because then
00:04:21.478 they don't need to open it and so you
00:04:23.639 want to give them a hint give them like
00:04:25.199 a little little Peak ski um but in order
00:04:27.520 for them to like actually know about the
00:04:28.919 email and the value it they have to open
00:04:30.400 it you want to just
00:04:31.840 like you you just want
00:04:34.360 to get them curious and get like open a
00:04:37.320 loop in their mind where it's like now I
00:04:39.320 have to find that out it's just like
00:04:40.440 when you think when like a song is stuck
00:04:42.360 in your head but like you can't remember
00:04:43.680 the name of it or something you can't
00:04:45.400 remember the name of something or of
00:04:46.840 like a movie you can't think of the name
00:04:48.280 of a movie and it's just an open loop
00:04:49.560 and it bothers you all day that's
00:04:51.000 essentially what we want to do we want
00:04:52.240 to open a loop in someone's head where
00:04:53.880 the only way they can close that Loop is
00:04:55.479 they open the email and so that's like
00:04:57.720 the goal of what we're doing so here's
00:04:59.080 like a simple subject line framework
00:05:00.680 that makes your emails subject lines
00:05:02.680 look clean makes them curious and it's
00:05:06.280 follows all best practices so this is my
00:05:08.759 framework that I typically like to use
00:05:10.639 um two to five words in length nothing
00:05:12.440 more you don't want people to be reading
00:05:13.840 sentences you want to be able to they're
00:05:15.240 scrolling Instagram they get your Gmail
00:05:17.400 notification if there's a lot of words
00:05:19.360 the person's just going to instantly
00:05:20.400 swipe out cuz they're worried about
00:05:21.880 watching cat videos on Instagram we want
00:05:23.720 to just make it quick to where they can
00:05:25.319 see something super easy and so title
00:05:27.319 case just makes things look more
00:05:28.800 official and I found that it has a
00:05:31.000 positive effect on open rates so I like
00:05:32.639 to use title case just like this
00:05:34.160 sentence um and you want to build
00:05:36.400 curiosity with it kind of like I said
00:05:37.919 earlier we want to build curiosity like
00:05:39.880 what are they talking about and then you
00:05:42.199 don't want to do this every time but end
00:05:44.600 with one to two emojis I find that like
00:05:46.960 one emoji to go along with it really
00:05:50.319 helps as well but you don't want to go
00:05:52.319 overboard where every single email you
00:05:53.440 have an emoji um but you get the point
00:05:55.600 so like some examples a taste of
00:05:58.280 sunshine what does that mean what is
00:06:00.880 like a taste of sunshine that that
00:06:02.240 brings like an emotional appeal and so
00:06:03.720 you're like wondering like okay I got to
00:06:05.319 click this um it's Capital case it's two
00:06:07.840 to five words it's four words myth
00:06:09.919 period busted imoji works really good
00:06:12.639 for getting opens because it just builds
00:06:14.520 curiosity um so myth bsed now you're
00:06:17.280 like Oh shoot what myth like what did I
00:06:19.199 what am I missing out here um something
00:06:21.280 like they're finally here so it's like
00:06:23.919 you're building anticipation then you're
00:06:25.479 like what is here and then you have
00:06:27.120 obviously this Emoji um it's literally
00:06:29.319 this easy what's this easy and then like
00:06:31.280 the laughing face this is kind of like a
00:06:32.840 cocky laugh and so the person's like
00:06:34.919 it's literally this easy what am I doing
00:06:36.800 what am I making so hard and so these
00:06:38.319 are good examples um B just following
00:06:40.880 all these principles so uh two to five
00:06:42.919 words is always good Capital case um
00:06:45.560 build some curiosity and get an emoji or
00:06:47.800 two in there when you
00:06:49.319 can now let's talk about preview texts
00:06:52.000 so don't overthink the preview text it's
00:06:54.120 just you want to build off the subject
00:06:55.479 line in some way so here's a framework
00:06:57.840 that I like to use that feeds off of the
00:06:59.599 subject line so I like to use like one
00:07:01.479 sentence long or you can make it like
00:07:03.520 quick but I found that like smaller
00:07:06.440 subject lines they should look a little
00:07:07.680 awkward I like to have like two words in
00:07:09.879 the subject line and then the preview
00:07:11.240 text is longer than that like five words
00:07:13.199 and so it's like a simple hierarchy when
00:07:14.840 somebody's viewing your email um so I
00:07:16.840 like to do regular capitalization the
00:07:18.960 subject line is title caps preview text
00:07:21.280 we just want to do just regular um we
00:07:23.879 want to add support to the subject line
00:07:25.560 kind of tickle their interest a little
00:07:27.400 bit more and then I just like massive
00:07:30.400 for me is ending with dot dot dot it's
00:07:32.680 optional you don't want to do it for
00:07:33.680 everyone but for some reason that just
00:07:35.599 really opens Loops in people's heads and
00:07:38.000 it gets them curious so um something
00:07:40.199 like this wasn't supposed to be made but
00:07:42.000 now it's a bestseller you're like oh
00:07:43.720 holy cow and so um that would go with
00:07:46.800 like a taste of sunshine this wasn't
00:07:48.759 supposed to be made but now it's a
00:07:49.840 bestseller like oh wow um so that goes
00:07:52.400 together um something like this where
00:07:54.840 it's a full sentence it's available but
00:07:56.599 the last drop sold out in 24 hours dot
00:07:58.400 dot dot makes you curious that goes with
00:08:01.080 this or I guess maybe not they're
00:08:03.360 finally here maybe it could go with that
00:08:05.680 um no one yeah so that I think these are
00:08:09.159 probably switched it's available but the
00:08:10.479 last drop sold out in 24 hours I'd say
00:08:12.639 probably that would work well for like
00:08:14.159 they're finally here like for some sort
00:08:15.479 of restock um something like if you want
00:08:17.599 the cold hard facts we got them dot dot
00:08:20.000 dot that could go with like mythbusted
00:08:22.520 so it would be mythbusted if you want
00:08:24.120 the cold hard facts we got
00:08:26.199 them um and then no one is talking about
00:08:28.680 this but it will make you more money
00:08:30.360 that's another thing so it's literally
00:08:31.840 this easy it's so easy and nobody's
00:08:34.240 talking about it but it's going to make
00:08:35.640 me money dot dot dot like that builds a
00:08:37.559 lot of curiosity and so uh that's a
00:08:39.519 simple preview text framework and again
00:08:41.200 don't overthink it the content of your
00:08:42.839 emails and the driving ideas should be
00:08:44.640 what's driving opens and clicks we just
00:08:46.959 want to use this to change the frame so
00:08:49.360 that's like what I do now let us make
00:08:51.680 some subject line and preview text live
00:08:53.680 I just picked three random emails in my
00:08:56.200 inbox okay first we have this one from
00:09:00.360 cage don't miss out 25% off everything
00:09:02.920 plus fresh restocks use code summer 25
00:09:05.160 and Sunday we've also restocked many of
00:09:07.160 our best sellers Okay so we've got some
00:09:09.800 restocks and we got a big sale so what
00:09:12.880 do we want to do here so let's follow my
00:09:14.600 framework where we're doing Capital
00:09:15.920 cases uh capitals um something that we
00:09:20.160 could do here I think for the subject
00:09:23.040 line I think I want to touch on both
00:09:25.680 typically I wouldn't want to do two
00:09:27.320 things at once like focus on a restock
00:09:29.519 and a sale but maybe I could do
00:09:32.279 something like this I feel
00:09:34.560 like something like their
00:09:38.480 back and then let's see what kind of
00:09:40.399 emoji we could do see what my recent
00:09:42.399 emojis are there you go you can see what
00:09:44.000 my most used ones are we have a lot of
00:09:45.959 rocket ships at uh my agency because we
00:09:48.519 make people a lot of money so I use that
00:09:50.720 quite often um I think probably the star
00:09:53.839 ey Emoji is kind of what I'd be doing
00:09:56.600 here um I think that would be good let's
00:10:00.040 do star there we go they're back and
00:10:03.600 then for this I want to say I want to
00:10:06.839 have something sale related so maybe we
00:10:09.040 could do
00:10:12.360 um and they're on
00:10:16.640 sale for now I think that works I kind
00:10:20.279 of like that first go and they're on
00:10:22.200 sale for now okay they're back and
00:10:24.240 they're on sale for now okay so that
00:10:25.640 makes you think what's back what's back
00:10:28.600 and then it also makes you you think
00:10:29.880 what's the sale like how much do I get
00:10:31.480 off um and then it's for now so you have
00:10:33.640 some urgency so it's like okay I got to
00:10:35.000 click this I got to click this email now
00:10:36.480 so I think that's actually pretty good
00:10:38.000 uh off the first go I like it cool so
00:10:40.720 there's one there that's going to work
00:10:42.160 well now let's look at this monk pack
00:10:43.639 email so happy National coconut day this
00:10:45.600 is a great email for anybody to do just
00:10:47.480 look up ask chbt hey I run a brand that
00:10:51.800 sells bars um like nut bars uh what are
00:10:57.160 like some random holidays that I can do
00:10:58.800 for July and then it'll spit out stuff
00:11:01.120 like National coconut day didn't know
00:11:03.000 that was a thing but they're doing
00:11:04.320 National coconut day there's no other
00:11:05.720 way to celebrate than with one or two of
00:11:07.360 our chocol and coconut bars super simple
00:11:09.000 email looks good okay so subject line
00:11:12.200 and preview text so let's do something
00:11:15.440 like
00:11:16.560 this I think we could use like a pun
00:11:19.000 here I'm thinking I also like to use
00:11:20.600 puns in subject lines uh in preview
00:11:23.040 texts so maybe
00:11:26.880 like time to
00:11:29.920 go Coco nuts how's that look that might
00:11:34.480 look a little
00:11:38.320 awkward um let's look at Coconut let's
00:11:41.240 see how this looks is there coconut
00:11:43.959 that's awkward I spelled coconut
00:11:47.240 wrong kind of looks awkward but I think
00:11:49.320 I have an idea for preview text we could
00:11:52.279 do they made a national
00:11:55.959 holiday after this I think that that
00:11:59.880 gets you curious um they made a national
00:12:02.959 oops they made a national holiday after
00:12:04.560 this question mark um I think that's
00:12:07.920 good cuz then you're like what is it so
00:12:10.639 that makes me maybe not want to put the
00:12:12.639 coconut to kind of get them wondering
00:12:14.600 what
00:12:15.399 the holiday
00:12:19.120 is H what can we do
00:12:23.120 here maybe just say we're going coconuts
00:12:31.720 oh that that could have been bad if we
00:12:34.440 just left that that definitely doesn't
00:12:36.240 look appropriate okay we're going Coco
00:12:38.959 nuts okay I kind of like that so it's
00:12:41.120 like we're going nuts they made a
00:12:42.360 national holiday after this I like it
00:12:43.959 creative it's on brand um and it goes
00:12:46.920 into the theme of the email they made a
00:12:49.199 national holiday after this perfect I
00:12:51.199 like it two bangers so far I like it I
00:12:53.800 like it I like it um and I didn't
00:12:55.880 capitalize this like I typically would
00:12:57.760 just because we have this section I
00:12:59.320 wanted to highlight like we're going
00:13:00.920 nuts okay now we have the CDO trusted
00:13:03.480 for travel super simple rigorously
00:13:05.839 tested serious about science these
00:13:08.880 whatever
00:13:10.440 okay so not too much to go off here
00:13:14.040 trusted for travel trusted for travel
00:13:18.040 um so they sent this during summer it is
00:13:21.240 summer right now so we can make it
00:13:23.519 summer related
00:13:26.600 um so maybe we could just say that that
00:13:29.360 directly like
00:13:31.399 um heading on vacation can start on that
00:13:34.519 for
00:13:39.360 now vacation
00:13:43.880 time
00:13:45.639 uh
00:13:50.600 tree and
00:13:52.839 then I might want to change that but
00:13:55.160 let's just we have some to go off
00:13:56.440 vacation time
00:13:59.440 see what do they give us here rly
00:14:02.360 tested
00:14:05.040 research I know the product they have
00:14:08.440 like a
00:14:10.000 travel um they have a travel like size
00:14:14.279 like a travel thing that you can take
00:14:16.560 with you so maybe we can tie something
00:14:18.360 like that into it but really we want to
00:14:22.079 um we really want to tie thing they
00:14:24.160 don't really give us a lot to go off of
00:14:26.279 off of here so vacation time
00:14:29.500 [Music]
00:14:32.120 um I'd say you won't be able
00:14:37.600 to travel the same after this I'd say
00:14:42.759 something like that I think that's good
00:14:44.040 gets you a little
00:14:45.839 bit yeah I kind of like that vacation
00:14:48.199 time you won't be able to travel the
00:14:49.320 same after this I think that's good I
00:14:51.839 like it um they didn't really give us
00:14:53.320 too much to go off of like with this
00:14:55.320 like they kind of give us a lot to go
00:14:56.639 off of so we made we made it a bit more
00:14:58.800 cretive cretive but I think these are
00:15:00.199 all good so great examples here that
00:15:03.040 gives you like my thought process and
00:15:04.639 what some subject lines and preview
00:15:06.160 texts look like um so I just leaked the
00:15:10.000 rest of the slideshow but let's review
00:15:12.120 some subject lines in preview text live
00:15:13.639 I'm going to go to my burnner Gmail
00:15:15.000 address which is just right here and we
00:15:17.600 are going to review some of these
00:15:19.720 subject lines and preview texts um so
00:15:22.480 let's do it I'm just in the promotions
00:15:23.880 tab here um let's look at this wet hot
00:15:27.399 Foria summer I kind of like that
00:15:30.440 um I like that I don't always love to
00:15:35.360 have um oh wow this is inappropriate um
00:15:39.319 I don't know why I'm subscribed to this
00:15:41.759 brand um but wet hot Foria summer that
00:15:45.560 kind of definitely puts a picture in
00:15:46.839 your mind and so I kind of like it and
00:15:48.959 they use the word secret you don't
00:15:50.319 always want to use the word secret it's
00:15:52.160 kind of overused um but I think that's
00:15:55.480 pretty good I like using periods between
00:15:57.480 words because it gets you a little bit
00:15:59.240 more it f it adds a little bit of
00:16:02.440 suspense so I kind of like it um let's
00:16:05.079 look at all new summer hiking Essentials
00:16:08.240 I don't like how long that is because if
00:16:10.199 are are these new products all new
00:16:13.639 um I would probably focus a little bit
00:16:16.040 more on new new rather than summer
00:16:19.920 hiking Essentials you could turn
00:16:21.120 summering hiking Essentials add that in
00:16:24.120 the preview text which I can't really
00:16:26.600 see um so that's what I'd say maybe I
00:16:30.199 can extend this out featuring our most
00:16:33.199 adjustable pack yet featuring okay it
00:16:35.680 says that
00:16:37.279 twice I feel like this is a bit basic
00:16:39.600 I'd like to say maybe like new new as a
00:16:42.199 subject line because it's kind of a hit
00:16:43.560 brand and new new that's like a phrase
00:16:46.600 um with the hip people so I'd say like
00:16:48.759 new new and then I'd say these summer
00:16:51.440 hiking Essentials are perfect for the
00:16:54.519 outdoor type something like that um to
00:16:56.800 get a little bit more a little bit
00:16:59.839 more kind of like on edge type of stuff
00:17:03.399 like you already know what you're
00:17:04.240 getting when you open this email I'd
00:17:05.760 like to make it a little bit more um
00:17:09.359 different this sale red white and all
00:17:11.919 you I like that but it's a bit
00:17:15.439 long and I could I would even just put
00:17:19.079 subject line the sale question mark and
00:17:21.439 then preview text red white and all you
00:17:23.880 dot dot dot I think that would be great
00:17:25.640 I think that's how I would improve that
00:17:26.799 I don't think you need to say Americana
00:17:28.079 inspired favorit
00:17:29.360 um I think red white and U kind of
00:17:33.520 um kind of like does everything that you
00:17:35.760 need uh collection blowout I like that
00:17:38.960 um for an for urgency I don't always
00:17:40.919 like to use all caps but sometimes it
00:17:43.120 works and then some skews already closed
00:17:44.679 get yours now that's good that gets a
00:17:46.720 little bit of urgency for you uh sale
00:17:49.280 layer love 4 to 80% off your sweater
00:17:51.320 crushes I like that that's just simple
00:17:54.080 don't need to worry about that uh Banger
00:17:56.039 alert this build of the month is fire I
00:17:59.280 don't really like two emojis I like to
00:18:01.400 keep it at one rather than doing two in
00:18:04.880 separate places if we're doing two
00:18:06.200 emojis I like to put one after the other
00:18:08.400 so that I may not always want to do or
00:18:12.360 like um it's good to have an emoji at
00:18:15.080 the beginning of the subject line
00:18:16.200 sometimes so make sure that you're
00:18:17.080 testing Emoji at the beginning versus
00:18:19.000 Emoji at the end um so that's solid um
00:18:24.600 let's look at sitewide sales almost over
00:18:27.520 shop 20% off it's a bit long I don't
00:18:29.919 know if you need all caps
00:18:32.080 there just not very creative don't know
00:18:34.280 what to cook tonight we got you covered
00:18:35.960 that's always a good framework that you
00:18:37.080 can use for subject lines and preview
00:18:38.840 takes uh preview texts is you ask a
00:18:41.799 question need this and then you say got
00:18:44.200 you covered something like
00:18:46.679 that this collection is built for summer
00:18:50.200 you're actually not supposed to
00:18:51.159 capitalize Seasons so this is incorrect
00:18:54.240 um I just Chang this rather than saying
00:18:55.960 this collection is built for summer I'd
00:18:57.679 say like built for summer
00:18:59.440 make it a little bit quicker uh have it
00:19:01.200 all capitalized and then put the have
00:19:03.080 the preview text looks like there's not
00:19:04.720 really any preview text the perfect sun
00:19:06.880 hoodie I don't know that's kind of lame
00:19:08.080 I just say this say something like this
00:19:10.559 collection
00:19:12.280 shines something with like a pun or a
00:19:15.120 metaphor or something and then end with
00:19:16.960 dot dot dot I think that would be
00:19:19.280 good let's do just a couple more add
00:19:22.880 this to your packing list save 30% on
00:19:24.919 the pro probiotic that's ready to go I
00:19:26.799 think this was the email we looked at
00:19:28.080 yeah so so add this to your packing list
00:19:30.480 it just seems kind of lame kind of like
00:19:32.799 what we came up with more where we said
00:19:35.559 vacation time you won't be able to
00:19:36.799 travel the same after this um save 30%
00:19:40.159 on the probiotic that's ready on the go
00:19:42.000 maybe I'd use this as like the preview
00:19:44.120 text for vacation time and then preview
00:19:46.559 text add this to your packing list dot
00:19:48.440 dot dot I want a little bit more
00:19:51.159 curiosity um that's probably what I'd
00:19:53.520 want to do there uh let's do one
00:19:57.640 more Tallow won't fix this the grass-fed
00:20:01.480 elephant in the room that's a banger uh
00:20:04.120 perfect this won't fix it this product
00:20:06.520 is about Tallow and so it's like whoa
00:20:08.360 are they talking down ons and then it's
00:20:10.000 saying elephant in the room that makes
00:20:12.039 me want to click and be like okay what
00:20:13.919 is the elephant in the room um love it
00:20:16.480 that's a good one that's a great example
00:20:18.520 cool so we just reviewed a ton we just
00:20:20.640 made our own subject lines and preview
00:20:22.360 texts live and I just want to end with
00:20:24.840 do not overthink it if you send good
00:20:26.600 content people will open your emails no
00:20:29.000 matter what doesn't matter really what
00:20:31.440 your subject line and preview text is
00:20:32.720 for opens just send good content and
00:20:34.400 people will continue to open get them to
00:20:35.960 open based off your sender name and test
00:20:38.200 your subject lines and preview texts
00:20:39.799 based off of sales and test what works
00:20:41.840 for you so that is it for this video
00:20:43.960 this quick training video let me know if
00:20:45.240 you have any questions any videos you
00:20:46.440 want me to make in the future and
00:20:49.280 subscribe to my newsletter inbox
00:20:50.640 newsletter. c/s subscribe it's free it's
00:20:53.120 really good and yeah that's it for this
00:20:55.360 video and I will see you in the next one