Showcasing the New Cultural and Tourism Image "Mountains and Seas with Sentiment" People with Sentiment — Interpretation of Liaoning's Brand New Tourism Slogan

On September 27th, after more than three months of development, the new tourism slogan of Liaoning — "Mountains and Seas with Sentiment, Heaven Vast Land Peaceful" was officially released. This brand new tourism slogan for Liaoning, which encapsulates the wisdom and strength of friends from all walks of life both inside and outside the province who care about, love, and support the development of Liaoning's culture and tourism, presents the new image of Liaoning's culture and tourism. Liaoning boasts beautiful natural scenery, splendid historical cultures, profound cultural traditions, deep revolutionary roots, and unique cultural and tourism resources. Liu Weicai, the Party Group Secretary and Director of the Provincial Department of Culture and Tourism, stated that a tourism slogan is a region's uniquely charming cultural and tourism symbol. Creating a highly recognizable, widely accepted, and easily disseminated Liaoning cultural and tourism emblem, precisely positioning Liaoning's tourism image, is beneficial for better showcasing Liaoning's unique natural endowments and cultural character. Liaoning's tourism slogans have undergone multiple refinements and improvements, each time becoming more perfect and mature, playing a significant and far-reaching role in different historical periods. The collection of a brand new tourism slogan for Liaoning is a task of the "14th Five-Year" plan for the cultural and tourism development in Liaoning, an important measure to win the new era of the revitalization of the Northeast and Liaoning, and an innovative action to showcase the new image and new look of Liaoning's culture and tourism. It is also the voice of an era that caters to the public's tourism needs. Yang Lijing, Deputy Head of the Provincial Party Publicity Department and Director of the Provincial Film Bureau, stated that the slogan "Mountains and Seas with Sentiment, Heaven Vast Land Peaceful" integrates natural landscapes with cultural characteristics, is distinctive, easily identifiable, concise, and easy to spread. The phrase "Mountains and Seas with Sentiment" not only accurately summarizes the natural landscape characteristics of Liaoning, nestled between mountains and sea, but it also reflects the character traits of the people of Liaoning, who are known for their strong sense of kinship and warm sincerity. "Heaven Vast Land Peaceful" embeds the name of the province, providing a clear indication and broad imagery. "Mountains and Seas with Sentiment, Heaven Vast Land Peaceful" is rich in connotation, which specifically includes three layers of meaning:
- Liaoning has beautiful mountains and rivers, and spectacular scenery with rich and diverse natural tourism resources.
Liaoning is a naturally beautiful land endowed with mountains and waters. The province is flanked by mountains and hills, with the flat and open Liao River Plain in the middle. It borders Youyan to the west, Changbai to the east, overlooks the vast sea to the south, and controls the great desert to the north, possessing unique natural tourism resources. Anshan's Qianshan, Jinzhou's Medical Witch Hill, Dandong's Phoenix Mountain, and Benxi's Guanmen Mountain are each known for their grand and perilous, beautiful scenery or historical and cultural fame, each with its own distinctive features, each with their own beauty. In terms of marine resources, Liaoning has an offshore area of 41,300 square kilometers and a coastline that stretches more than 2,900 kilometers long. From the Laolongkou in Suizhong to the mouth of the Yalu River in Dandong, wetlands, reefs, and a variety of marine erosional landforms form a magnificent coastal landscape. Mountains, forests, fields, lakes, grasslands, and deserts are all available, and the diverse ecological scenes produce an abundance of goods.
- Liaoning has a long history and rich culture, with distinctive humanistic tourism resources.
Here are the Niuheliang Hongshan culture sites that pushed forward the history of Chinese civilization by more than a thousand years, the Yan, Liao, and Jin cultures, and the pre-Qing culture, six world cultural heritage sites, and 159 national key cultural relics protection units. Here is the distinctive red culture, as the starting point of the Anti-Japanese War, the turning point of the Liberation War, the material place for the national anthem of New China, the departure place for the War to Resist US Aggression and Aid Korea, the industrial foundation of the Republic, and the birthplace of Lei Feng's spirit. Here is known as the "Cradle of Industrial New China," "Elder Son of the Republic," creating more than a thousand "firsts" in the industrial history of New China and leading the way in industrial civilization. Liaoning is also a great province for culture and sports. Contemporary literature and art continue the red bloodline of Yan'an Lu Xun Academy of Fine Arts, bringing forth a large number of famous writers, artists, and classic works known nationwide. The sports of Liaoning occupy an irreplaceable position and role nationwide, and "No Liaoning, No Army" has become a consensus in the industry. Visiting Liaoning, the profound history makes one think through the ages, the unique red culture cleanses the soul, the wonderful cultural and sports performances are captivating, and the gathering of humanities is infinitely charming.
- The people of Liaoning are sincere and enthusiastic, opening their arms to warmly welcome guests from all directions.
Liaoning people have a distinctive character trait of being generous and magnanimous. "Heaven Vast Land Peaceful" portrays not only the natural landscape of Liaoning but also vividly depicts the magnanimity of the people of Liaoning. People in Liaoning are witty, humorous, and forthright. Choosing to travel to Liaoning is to choose to travel with joy. The people of Liaoning are warmly hospitable, honest, and sincere; "Mountains and Seas with Sentiment," and the people have even more sentiment. "Mountains and Seas with Sentiment, Heaven Vast Land Peaceful" is the enthusiastic invitation of 42 million people from Liaoning to friends from all over the world.
"The release of the new Liaoning tourism slogan is just the first step in strengthening the promotion of culture and tourism in Liaoning's future," said Zhao Hui, Deputy Director of the Provincial Department of Culture and Tourism. Next, our province will continue to strengthen promotional efforts, striving to create a promotional matrix that integrates on-ground advertisement, online display, social promotion, and cultural products, presenting the image of Liaoning's culture and tourism anew to the world, keeping the heat of Liaoning's culture and tourism going, and allowing Liaoning's culture and tourism to quickly "go viral," transforming "traffic" to "retention."
Our province will carry out promotion on authoritative media platforms, pushing for group-style communication of the Liaoning regional tourism brand, letting the brand image of "Mountains and Seas with Sentiment, Heaven Vast Land Peaceful" have a wider impact and deeper resonance with the public. Special presentations will be held in major source markets, tailoring promotional content to different countries and regions and different audience demographics. Create cultural and tourism industry chains, organically combine tourism image promotion with cultural and creative products, tourism products, and new tourism formats, and plan, collect, and create a batch of new cultural and tourism scenes, spaces, and points with strong "internet celebrity" characteristics. Promote the integration of culture, tourism, and commerce, packaging Liaoning products and commercial brands comprehensively with "Mountains and Seas with Sentiment, Heaven Vast Land Peaceful."
This year, especially since the convening of the provincial cultural and tourism industry revitalization and development conference, the development of the cultural and tourism industry in our province has shown a continuous upward trend. The new Liaoning tourism slogan is warm and poetic, leaving a deep impression, enhancing tourists' recognition and attraction to Liaoning tourism, and will be a favorable opportunity for our province to further promote the high-quality development of Liaoning's cultural and tourism industry.
Liaoning's unique natural scenery, unparalleled cultural resources, and the distinct character traits of its people provide vivid material for Liaoning to shape tourism through culture and enhance culture through tourism. Translating this article into English requires consistent language and logical expression with the original text, natural and fluent language expression, and attention to the accuracy of vocabulary.翻译成中文