I want you to Explain in points
1 how many interviews were conducted along with the demographics of
people you interviewed
2 Summary of Interview Findings and relate it to a new pajama startup based in Egypt and targeting teenagers from the ages of 14 to 17
3 Insights and Analysis and relate it to a new pajama startup based in Egypt and targeting teenagers from the ages of 14 to 17

Interviewee 1:
Ahmed is a 14-year-old boy who enjoys playing video games. His favorite game is Fortnite because he likes the graphics and gameplay. Ahmed also has an interest in watches and bracelets, and when shopping for these items, he looks for a good style that fits his taste, durability, and affordability. His budget for watches and bracelets is up to 200 EGP, and he usually shops either at a local electronics store or online. Ahmed prefers to wear jeans because they look better with his outfits, and he likes more unique and affordable styles. Customizable options for a personal touch and personalized designs on affordable items are also important to him.

When shopping for clothing, Ahmed looks for style, price, quality, and brand reputation. He usually spends up to 500 EGP and prefers to shop online for convenience and variety. He likes sales and unique designs and looks for durability, style, and good padding when it comes to shoes. Although fashion can reflect his style to some extent, it's not the most important thing to him. Ahmed is a fan of Marvel movies, but he acknowledges that not all related products are up to date.

Ahmed's favourite outfit to wear with his jeans is a white t-shirt and a black hoodie. He believes that social media campaigns and influencers can impact his purchasing decisions, and he likes customizable laptop sleeve designs with custom colors, patterns, and personalization options. Ahmed would be interested in collaborations with popular brands or influencers. Although he hasn't tried them, he believes that collaborations could lead to more unique and personalized styles.

Interviewee 2:
Laila is a 16-year-old girl who loves to draw and paint in her free time. She also enjoys accessorizing with earrings and necklaces. When shopping for accessories, Laila looks for a good style that fits her taste, affordability, and quality. Her budget for accessories is up to 300 EGP, and she usually shops online or at a local accessories store. Sustainability is an important factor in Laila's fashion choices, and she looks for environmentally friendly products, including ethically-made and sustainable accessories. She believes that style, price, quality, and sustainability are all important factors to consider when making clothing purchases. Her budget for clothing is up to 700 EGP, and she prefers offline shopping to try on clothes and see the quality. Laila looks for clothing that is both stylish and comfortable, while also being eco-friendly and sustainable. She prefers to wear sweatpants because they are more comfortable.

Laila is a fan of Stranger Things but acknowledges that not all related products are up to date. She likes to shop for tops and accessories with unique designs and sustainable materials, and looks for style, durability, and eco-friendliness in her choices. When it comes to purchasing jewellery, she might consider it if it has a unique design.

Laila has purchased eco-friendly and customizable laptop sleeves before. She believes that companies should engage with schools and youth clubs and offer eco-friendly and customizable laptop sleeves with custom designs, sustainable materials, and durability. She also suggests sponsoring events and collaborating with local artists.

Laila admires companies that offer aesthetically pleasing pieces as well as items using sustainable materials. She believes that committing to ethical output values is important for Gen Z consumers like herself. By making sustainable fashion choices, she feels that she can contribute to a better future for the planet.


Interviewee 3:
Omar is a 17-year-old skateboarder who enjoys accessorizing with hats and sunglasses. When shopping for these items, he looks for a good style that fits his taste, durability, and brand reputation. His budget for accessories is up to 250 EGP, and he usually shops at a local store or online. Jeans are his preferred clothing item as they are more versatile. He believes that more diverse and inclusive sizing is important and looks for more gender-neutral options. Inclusive sizing for all body types is also essential to him. Style, price, quality, and inclusivity are all important factors to consider when making clothing purchases. His budget for clothing is up to 600 EGP, and he prefers online shopping for a wider selection. Omar looks for clothing that fits well, is stylish, and is reasonably priced.

Omar is a fan of Money Heist, but acknowledges that not all related products are up-to-date. He likes to shop for sneakers and t-shirts with unique styles and good deals. When it comes to purchasing shoes, he looks for durability, style, and good protection. He might consider buying a product if it has a cool design.

Although he hasn't purchased customized items before, Omar believes that social media ads and influencer partnerships can impact his purchasing decisions. He likes the idea of laptop sleeves with unique artwork and believes that custom artwork, durability, and good protection are important factors to consider.

Omar suggests that companies should have pop-up shops and collaborations with local artists. Although he is not familiar with all of their products, he believes that companies that prioritize style, quality, and affordability can appeal to young consumers like himself.