ترجمه هرکدام از بندها (پاراگراف ها) را به همراه ترجمه تیتر مربوطه در زیر هر پاراگراف بنویس   Chapter 7, titled “Organisation Structure and Strategy,” examines the interplay between the structure of a media organization and its strategy, highlighting how the evolving business environment has led to various organizational forms such as mergers, acquisitions, alliances, joint ventures, spin-offs, and networks.

1. From ‘Industrial Age’ to ‘Information Age’ Organizations
- Discusses the shift from traditional, hierarchical organizations to looser structures with inter-firm alliances driven by technological advancements. The section cites Eric Schmidt, founder of Google, on the transformation of companies and the reduction of transaction costs as organizations outsource functions in response to internet advancements.

2. Evolution in Broadcasting Organisation Structures
- This section explains the structural evolution of broadcasting organizations due to technological changes in distribution and production, leading to the fragmentation of the mass broadcasting paradigm.

3. The Rise of the Format Producers
- The chapter describes the emergence of format producers, specialized media organizations that sit atop traditional broadcasters’ assets, focusing on selling proven formats internationally.

4. Mergers, Acquisitions and the Rise of the Conglomerates
- Outlines the trend of mergers and acquisitions that led to the formation of global media conglomerates in the latter part of the last century, driven by globalization, technological change, and other factors.

5. Convergence as Merger Driver – Time Warner, AOL and Verizon
- Uses AOL, Time Warner, and Verizon as case studies to illustrate how convergence has driven mergers and acquisitions in the media industry.

6. Impact of the Conglomerates
- Looks at the performance of large media conglomerates and discusses concerns regarding their potential impacts, including market oligopolies and homogenization of media content.

7. News Corporation: Buy, Sell, Split, Partner, Invest
- Details the structural changes within News Corporation, highlighting their various mergers, acquisitions, and strategic deals.

8. Integrate or Separate?
- Discusses the dilemma faced by established media organizations regarding the integration of new digital businesses with traditional structures.

9. Alliances
- Explains the role and challenges of strategic alliances in the media industry and how they serve as a means to reduce risks and costs, and improve market entry.

10. From Alliances to Networks
- The importance of network structures in the media industry is explained, depicting networks as adaptable, efficiency-driven organizational forms.

11. Networks in the Media Industry
- Reflects on the existence of networks within the media industry, with examples of network-like features in Hollywood and UK television sectors.

12. Project-based Organizations
- Identifies project-based organizational structures as flexible models suited to respond to the novel and unique nature of many media products.

13. Start-ups
- Highlights the important role of start-ups in the media industry as drivers of innovation and creativity.

Conclusions
- Summarizes the various organizational changes and strategies in the media industry, emphasizing the need for managers to carefully consider the structural implications of their strategies and the increasing popularity of flexible organizational forms.

Note
- Provides a reference for a case study.

In essence, this chapter details how media organizations have evolved over time in response to changes in technology and market dynamics. It underscores the challenge for media organizations to maintain a balance between various organizational strategies while dealing with convergence, global competition, and the fast-paced nature of the media landscape.