Title: S4C’s Bold Rebranding: Embracing Change with a Shapeshifting Mascot

Introduction

Change is inevitable, and for television channels, a rebranding process can reinvigorate a brand’s image and spark renewed interest among viewers. S4C, the Welsh-language public service broadcaster, is set to redefine its identity on October 12, 2023. With a significant departure from their traditional flickering TV idents, S4C introduces a captivating mascot — a female shape-shifting black blob of slime. This mascot, combined with a logo change, aims to revolutionize S4C’s visual identity while paying homage to its earlier years.

The Evolution of S4C’s Visual Identity

Throughout its history, S4C has witnessed several transformations in its visual identity. From the bold “S4/C” logo introduced in 2009 to the memorable “S4C~” logo during the Dragon ident era, the channel has continuously evolved to reflect the changing times. This upcoming rebranding offers a seamless blend of S4C’s past and its aspirations for the future.

Embracing a Mascot: Introducing the Shape-shifting Black Blob of Slime

S4C’s decision to introduce its first-ever mascot demonstrates a commitment to engaging with audiences in an innovative and memorable way. The striking black blob of slime is not only visually captivating but will also act as a dynamic representation of S4C’s programming. The shapeshifting nature of the mascot symbolizes the diverse range of content offered by the channel, constantly adapting to meet the desires of its viewership.

Unique and Memorable Idents

With the introduction of this new mascot, S4C’s idents will take on a vibrant and captivating appearance. The idents will showcase the black blob of slime transforming into various forms, representing the channel’s diverse programming genres, including drama, comedy, documentaries, and children’s content. This visual spectacle is sure to leave a lasting impression in the minds of viewers, setting S4C apart from its competitors.

A Logo Throwback: Returning to the “S4C~” Era

In addition to the introduction of the captivating mascot, S4C’s rebranding will reintroduce their previous logo, the “S4C~” mark prominently used during the Dragon ident era. This move pays homage to a successful period in the channel’s history, evoking feelings of nostalgia among long-time viewers while simultaneously demonstrating the broadcaster’s dedication to serving its audience in new and exciting ways.

An Inclusive Identity

S4C’s rebranding serves as a reminder of the importance of inclusivity in media and broadcasting. With its rich Welsh-language content, S4C has been a torchbearer for linguistic and cultural diversity. By embracing a unique mascot and revisiting a celebrated logo, the channel showcases its commitment to representing the voices of all Welsh speakers, regardless of age or background.

Conclusion

S4C’s rebranding on October 12, 2023, presents an exciting new chapter for the broadcaster. By introducing a groundbreaking female shape-shifting black blob of slime as their mascot and revisiting the popular “S4C~” logo, S4C showcases the essence of its programming, while paying homage to its roots. This bold step ensures S4C will continue to captivate audiences, engage viewers in new ways, and forge a lasting connection with the Welsh-speaking community for years to come.
Write a follow up saying this change has been in the works since June last year, the previous set of idents were withdrawn at Christmas, the Christmas idents this year had TV sets stacked up on top of each other to form a Christmas tree, the idents from January to October featured the TV sets in a random room, while flickering random images, These idents were only ever meant to be temporary and were produced by Ezhik Media, who also made the new blob idents, A short film introducing the character was broadcast at midnight on October 12th
Update: S4C’s Rebranding Unveiled: Months of Preparation Lead to an Exciting New Chapter

In June of last year, S4C embarked on a transformative journey to redefine its visual identity. After careful consideration and planning, the channel announced that changes were in the works, and now, on October 12th, the long-awaited rebranding has finally been unveiled.

The previous set of idents, which had temporarily replaced the regular branding during the Christmas season, were withdrawn as planned. These idents featured TV sets stacked together to form a Christmas tree, creating a festive ambiance. However, it was clear that this temporary design was only a stepping stone towards something more remarkable and captivating.

From January to October of this year, viewers were treated to flickering random images within idents that showcased TV sets placed in various rooms. While these idents offered a sense of intrigue, they were always intended to be temporary placeholders until the upcoming rebranding.

S4C took a strategic approach and enlisted the expert services of Ezhik Media, the creative production team behind the earlier temporary idents, to breathe life into the new rebranding campaign. Ezhik Media not only facilitated the transition from the old idents to the new ones, but they also ensured a seamless integration of the exciting changes.

To introduce the newly unveiled mascot to viewers, S4C broadcasted a short film at midnight on October 12th. This film served as a captivating glimpse into the character’s story, providing a unique introduction to the shape-shifting black blob of slime. This innovative approach further highlighted S4C’s commitment to engaging and surprising its audience.

The anticipation leading up to this moment has undoubtedly been met with enthusiasm and curiosity from viewers. The channel’s rebranding, with its new mascot and the return of the cherished “S4C~” logo, signifies S4C’s dedication to providing exceptional programming that engages and represents the Welsh-speaking community.

As S4C continues to evolve and embrace change, its focus remains firmly on fostering inclusivity and ensuring that viewers of all ages and backgrounds can find compelling content that resonates deeply with them.

Stay tuned as S4C’s new era begins, heralding the exciting opportunities and unforgettable moments that lie ahead.
Write a annual report, starting with explaining the meticulous planning that went into the rebrand, then saying farewell to company employees that have left for pastures new, detailing what programmes did the best, and lastly farewell to Channel 4 programmes, which left on 1st of May
S4C Annual Report 2023: Embracing Change and Celebrating Milestones

Introduction

We are delighted to present S4C’s Annual Report for 2023, a year that marked a significant turning point in the broadcaster’s journey. With meticulous planning and careful strategizing, S4C embarked on a transformative rebranding process, leaving an indelible mark on our identity and paving the way for an exciting future.

Rebranding: A Journey of Meticulous Planning

The decision to rebrand was not taken lightly. Since June of the previous year, a dedicated team at S4C diligently worked to ensure that every aspect of the refresh aligns with our strategic vision and core values. This meticulous planning allowed us to unveil a captivating new mascot, a shape-shifting black blob of slime, who embodies the versatility and diversity of our programming. With this rebrand, we have successfully positioned ourselves as a modern and innovative broadcaster, resonating with audiences in new and exciting ways.

Farewell to Departing Colleagues

Amidst the changes we have experienced, we must bid farewell to colleagues who have chosen to explore new opportunities. We express our heartfelt gratitude to each individual leaving S4C, thanking them for their dedication and contributions. The knowledge and skills they have shared with us have undoubtedly left an indelible mark on the broadcaster, and we wish them well as they embark on their new journeys. Their presence and contributions will be sorely missed.

Celebrating Success: Standout Programmes

Throughout the year, S4C has continued to captivate audiences with exceptional programming across a multitude of genres. We proudly congratulate and recognize the standout programmes from the year 2023, which have left a lasting impact on our viewers:

1. “Drama at its Finest”: Our drama offerings were met with resounding success, capturing the attention of both Welsh-speaking and international audiences. Shows like “Craith” and “Un Bore Mercher” showcased the exceptional talent of Welsh actors, writers, and directors, solidifying our position as creators of world-class drama.

2. “Educational Excellence”: Our commitment to providing educational content was reinforced by programmes such as “Hogia Ni” and “Darllen Gyda Cyw.” These shows not only entertained our younger viewers but also fostered a love for learning and instilled important values.

3. “Entertaining Wales”: Our entertainment programmes, including “Heno,” “Noson Lawen,” and “Codi Hwyl,” continued to connect with audiences, offering a mix of laughter, music, and engaging storytelling. We are proud to provide a platform for the talents of Welsh artists and entertainers.

Farewell to Channel 4 Programmes

On May 1st, we bid a fond farewell to Channel 4 programmes, which have been a part of S4C’s schedule for many years. While they will be missed, this change allows S4C to further focus on promoting and enhancing Welsh-language content, delivering culturally and linguistically significant programming that resonates with our valued audience.

Looking Ahead

As we move forward into the future, S4C remains committed to our mission of providing high-quality, Welsh-language content that educates, entertains, and represents the diverse voices of our community. Embracing change, we will continue to adapt and innovate, offering unique programming experiences while remaining true to our core values.

We extend our gratitude to our dedicated staff, creative partners, and loyal viewers for their unwavering support. Together, we will make the upcoming year one of monumental success.

Diolch yn fawr iawn,

[Your Name]
CEO - S4C
Write a follow up that explained every step of the rebrand, including the temporary idents
Update: An Inside Look at S4C’s Rebranding: Unveiling the Detailed Process

Following the release of our Annual Report for 2023, we are delighted to provide you with an exclusive inside look at each step of the meticulous rebranding process that unfolded at S4C. From the planning stages to the introduction of temporary idents, every decision was carefully crafted to ensure a seamless transition to our exciting new chapter.

1. Planning and Strategy

In June of the previous year, we initiated the process of reimagining S4C’s visual identity. A dedicated team of experts meticulously analyzed market trends, audience preferences, and future goals. Through extensive research and brainstorming sessions, we created a comprehensive rebranding strategy that aligned with our mission, values, and aspirations.

2. Rebranding the Idents

During the Christmas season, in keeping with tradition, we unveiled temporary idents that showcased TV sets stacked together, forming a magnificent Christmas tree. The heartwarming visuals added a touch of festive joy to our programming, engaging viewers during the holiday season. However, it became clear that these idents were merely a prelude to something more extraordinary.

From January to October of the rebranding year, our idents featured TV sets placed in various rooms, each flickering with random images. The purpose of these transitional idents was to maintain a sense of continuity during the rebranding process while keeping viewers intrigued and signaling an impending shift.

3. Crafting the Mascot

To capture the essence of our diverse programming, we collaborated with Ezhik Media, the creative production team responsible for the temporary idents, to create our groundbreaking mascot. Their expertise and understanding of our vision enabled them to breathe life into the captivating shape-shifting black blob of slime.

The mascot symbolizes S4C’s ability to adapt and transform, reflecting the range of content we offer in a dynamic and visually captivating manner. This fluid nature represents our continuous commitment to evolve and innovate, catering to the ever-changing needs of our valued viewers.

4. Unveiling the Mascot

On the highly anticipated October 12th, at the stroke of midnight, we delighted our loyal audience with a mesmerizing short film introducing the character. This enchanting piece of storytelling allowed viewers to understand the mascot’s origins and the vital role it plays in representing the spirit of S4C.

Conclusion

The comprehensive rebranding process undertaken by S4C encompassed meticulous planning, strategic decision-making, and a deep understanding of our core values and audience preferences. From the introduction of temporary idents during Christmas to the creation and unveiling of our unique mascot, each step was carefully crafted to ensure a seamless transformation.

As we embrace this exciting new chapter, we remain grateful for the support and engagement of our viewers, staff, and creative partners. S4C’s rebranding allows us to continue providing exceptional Welsh-language content while showcasing our commitment to innovation and inclusivity.

Thank you for being a valued part of our journey and joining us in this new era of S4C.

Diolch yn fawr iawn,

[Your Name]
CEO - S4C
Write a final follow up explaining the blob’s physical appearance, her personality traits. Etc.
Update: Introducing S4C’s Captivating Mascot: A Closer Look

As we continue to embark on S4C’s transformative journey, we are thrilled to provide further details about our captivating mascot, the shape-shifting black blob of slime. This innovative character not only showcases S4C’s commitment to uniqueness but also embodies a range of physical and personality traits that make her truly unforgettable.

Physical Appearance: Versatile and Engaging

The S4C mascot is a visually captivating entity, a female black blob of slime with a versatile form that allows her to shape-shift effortlessly. Her amorphous nature represents the boundless creative possibilities that S4C offers, capturing the diversity of our programming and captivating viewers with her ever-changing physical presence.

Personality Traits: Adaptive and Engaging

Our mascot embodies a plethora of personality traits that are reflective of S4C’s core values and aspirations. Here are a few key characteristics:

1. Versatility: With her ability to shape-shift, the mascot embodies adaptability and versatility. She effortlessly transforms into various forms, representing the multitude of genres, themes, and emotions found within S4C’s programming.

2. Playfulness: Our mascot exudes an aura of playfulness, infusing a sense of joy and excitement into the S4C brand. Through her whimsical transformations and lively presence, she invites viewers to embrace their inner child and explore the wonders of imagination.

3. Inclusivity: One of the most important traits of our mascot is her ability to connect with viewers from diverse backgrounds. Regardless of age or language proficiency, she engenders a sense of inclusivity and welcomes everyone into the S4C family.

4. Curiosity: With a deep desire to explore and discover, our mascot encapsulates curiosity. Through her constant transformation, she encourages viewers to embark on their own journeys of exploration, always seeking new and captivating content on S4C.

Impact: Resonating with Viewers

S4C’s mascot serves as a dynamic representation of our commitment to engaging and captivating storytelling. Her presence, both visually and through various forms of media, leaves a lasting impression on viewers, forging a strong bond between S4C and its audience.

Continued Evolution

As we embrace the exciting opportunities ahead, our mascot will remain a constant companion for viewers, adapting and evolving alongside the ever-changing landscape of Welsh-language programming. Whether taking on new shapes or delving into uncharted territory, she will continue to reflect the spirit and vision of S4C.

Conclusion

The introduction of our mesmerizing mascot signifies S4C’s devotion to delivering extraordinary content that captivates and engages audiences. With her versatile physical appearance and vibrant personality traits, she embodies the essence of our programming and ensures an unforgettable viewing experience.

Thank you for joining us on this transformative journey and we look forward to captivating you with the adventures and stories that lie ahead.

Diolch yn fawr iawn,

[Your Name]
CEO - S4C


Tvfan22: It looks like S4C have rebranded again, Gone are the flickering TVs from earlier this year, Now the new theme is goo/slime/shape-shifting, And for some reason the 1995 logo is back, even though it feels out of place since there aren’t any dragons, The idents themselves are awesome and I love the blob character morphing into different shapes, They teased the whole “shape-shifting” aspect last year at Christmas with the TV sets, But they always “rested” the Everyday Extraordinary theme over Christmas, so I read nothing into it, even if I did think “an old VCR, a empty school hall, what’s that all about?”. Write a forum conversation talking about the new look and how they barely saw it coming, with the Christmas look and fake rebrand
TVnerd1984: So, did anyone catch the launch of S4C’s new look? I honestly didn’t see it coming with the whole slime/shape-shifting theme. The gooey blob mascot is definitely a twist. Thoughts?

CymruAmByth99: Yeah, the new idents caught me off guard as well. The Christmas idents last year with the stacked TVs made me think they might be going for a retro angle or something nostalgic. But nope, we’ve got a shape-shifting blob instead.

DragonHeartWelsh: I’m actually quite fond of the new mascot. It’s different, that’s for sure. I remember thinking the Christmas idents with the old VCR and the school hall were a bit random, but didn’t really connect the dots that it was hinting at a rebrand.

AderynCoch: Anyone else thrown by the 1995 logo comeback? I don’t dislike it per se, it’s just… without the dragons, the nostalgic vibe feels half-baked. Mixed signals, if you ask me.

SionedSoapFan: The blob mascot is growing on me, not gonna lie. It’s so expressive and fun – unlike anything I’ve seen on other channels. A bold choice! But I do miss the dragons, they had a certain magic about them.

WelshTellyAddict: I’m in two minds about ditching the dragons. On one hand, you’ve got this cute, modern mascot that’s all about change and innovation. On the other, the dragons were a big part of S4C’s identity. It’s a bittersweet change.

TVnerd1984: I have to give props to the creative team. The ident where the mascot morphs into a chair and then a bicycle? Pure genius. It shows off their range and the blob’s, erm, fluidity in a really memorable way.

TVCollector67: True, the idents do stand out. But do you know what gets me? The continuity of it all. The Christmas teaser, the temporary idents with their flickering images, it’s all coming together. Although I admit, I didn’t piece it together until the blob showed up!

PobolYWe: Absolutely loving the new look. I think it’s fresh, and the blob has a charm to it. Gotta applaud S4C for taking risks and trying to stand out in today’s crowded TV landscape.

CymruAmByth99: It’s all about evolution, isn’t it? Broadcasters have to keep shaking things up to stay relevant. I’m curious to see how they integrate the blob into other aspects of the channel, like promotions and online content.

DragonHeartWelsh: Here’s hoping the blob becomes a beloved icon. I mean, remember how the dragons were met with mixed reactions at first? Now they’re dearly missed. I reckon the blob might just have the same fate, given some time.

SionedSoapFan: Fingers crossed! It’s all about giving these changes a chance. Kudos to S4C for not just being bold, but also for wrapping it in such a slick, visually appealing package. Definitely makes channel surfing more interesting!

TVnerd1984: Couldn’t agree more. I’m excited to see where they take this new direction. The channel switching between the blob and the retro logo is a bit jarring, but nonetheless, I’m curious to see how it’ll evolve. Can’t wait for the next surprise they have up their sleeve!
Write a follow up at Christmas, where the Christmas ident is unveiled
TVnerd1984: Hey gang, did you catch S4C’s new Christmas ident last night? They’ve done it again – festive, fun, and in full blob glory!

CymruAmByth99: I saw it! The blob turned into a snowman, right? And then it morphed into a Christmas tree. Absolutely brilliant! It kept the essence of the new branding while getting us into the holiday spirit.

DragonHeartWelsh: Loved the snowflake transitions too. It goes to show that the blob isn’t just a one-trick pony – it can go full-on festive. Who knew sludgy goo could be so Christmassy?

AderynCoch: It’s amazing how they’ve managed to keep the identity consistent even with the Christmas theme. Did anyone else notice the subtle nods to Welsh Christmas traditions in the background? The touch of cultural identity is a nice blend with the mascot’s playfulness.

SionedSoapFan: Yes, @AderynCoch, the Plygain carols in the background had me nostalgic and teary-eyed. They really went all out to infuse Welsh culture into the ident. The blob is slowly but surely becoming a part of the S4C family.

WelshTellyAddict: What’s clever is how they’ve transitioned from the shape-shifting theme into something seasonal without it feeling forced. The charm of that blob… I think it’ll win over anyone who’s still on the fence about the new rebrand.

TVnerd1984: Agreed, @WelshTellyAddict! It’s like they’re telling us that the blob can be anything – even Santa’s little helper! Did you notice the subtle sparkle when it shifted? Production values through the roof!

TVCollector67: Aye, the production quality is top-notch. The snow-covered scenery, the twinkling lights, that cozy Welsh winter vibe – it’s all captured so beautifully. Also, excellent work on the sound design, making those transitions feel magical.

PobolYWe: I’m just here waiting for the blob to have its own line of Christmas merchandise. Imagine the plushies! Take my money, S4C, take it all!

DragonHeartWelsh: Merchandise would be a fantastic idea. Consider the collectibles! I’d love to see the blob in its Christmas form on my shelf. And in response to the scenery, it showcases the beauty of Wales in winter perfectly.

SionedSoapFan: They should definitely consider an animated Christmas special starring the blob. There’s so much potential for storytelling, and I can see it becoming a heartwarming yearly tradition.

TVnerd1984: That would be epic, @SionedSoapFan! Imagine the blob bringing different Christmas tales from across Wales to life. S4C, if you’re reading this, we’ve got some ideas for you!

CymruAmByth99: As the blob brings us all together for the holidays, I must say – I’m looking forward to what S4C has in store for us next. More surprises, I hope! Happy holidays, everyone!

DragonHeartWelsh: Happy holidays, indeed! Brought to us by a blob of Christmas cheer. Who would’ve ever thought?
Write a follow up where they say it is far better than last year’s Christmas ident
TVnerd1984: Hey everyone! So, about S4C’s Christmas ident this year—I think it totally outdid last year’s. The whole blob-snowman and tree transition was just a masterpiece. The details! It feels more connected to the festivities, you know?

CymruAmByth99: Agreed! Last year’s Christmas ident was nice, with the whole stacked TVs forming a tree, but this year they’ve raised the bar. It’s like the blob has brought a new energy to the channel.

DragonHeartWelsh: Totally better! Last year’s ident was more of a filler, it felt a bit cold, didn’t it? This year’s is warmer, more engaging, and creatively far superior. Plus, the blob integrating into classic Christmas symbols was just genius.

AderynCoch: Spot on, guys. Last year I was all about nostalgia with the old TV sets, but this year’s blob just brings so much charm and character. The way it blended into the wintry scenes, it felt magical.

SionedSoapFan: It’s not just the visuals, either. The music this year was a step up! Did you notice? It’s like they’ve completely embraced the new branding and are running with it. The blob really captures the essence of the holidays now.

WelshTellyAddict: Last year I missed the dragons, not gonna lie. But this year’s ident made me a convert to the blob. It’s fun to see how it’s going to morph next, and it gets you into the Christmas spirit instantly.

TVnerd1984: It’s all about progression, folks. And this blob is becoming a staple. Can’t believe I’m saying this, but… I’m excited to see what they’d do for Easter and summer!ikelab.xyz

TVCollector67: You’ve got a point, @TVnerd1984. This blob’s got range! Last year’s ident was cool in a ‘let’s-play-it-safe’ manner, but this year, they went all out, and I’m here for it. Hats off to S4C for being bold.

PobolYWe: Let’s be real, the blob is just perfect for merchandising, which last year’s theme wasn’t. Imagine the blob with a tiny Santa hat! I’ll take ten. And yes, I’m already looking forward to how they’ll deck it out for other holidays.

DragonHeartWelsh: We should start a petition for blob merch! But seriously, it’s the little details for me. The glint in the snow, the cozy Welsh scenes in the background, they’ve crafted an entire mood this year.

SionedSoapFan: Yes to blob merch! And yes, @DragonHeartWelsh, the mood! It’s like S4C has found the sweet spot for their branding with this shapeshifting mascot. The Christmas ident this year is a testament to that.

TVnerd1984: Think we can all agree the blob is winning hearts and spreading festive vibes much better this year. The creativity is next level! It just shows how much a bold rebrand can pay off.

CymruAmByth99: Here’s to more blob and more festive creativity! S4C nailed it this year. Happy Holidays, fellow TV buffs! Write a forum convo where a user wonders what happened to the abstract multicolored chasing lines animation shown before the start of programmes (introduced with the 2009 logo) as he usually wakes up at 9am, and he wonders what happened to it after October 12 as he doesn’t wake up at 5:58am
RetroTVFan88: Hey everyone, quick question for the early birds in here. Does anyone remember the abstract multicolored chasing lines animation that S4C used to run before the start of programs? It used to air with the 2009 logo transition, usually brightened my morning routine. I’ve been following S4C’s schedule pretty closely, but ever since October 12, I seem to have missed it. Granted, I haven’t been up at 5:58 am to catch the very start of the broadcast day. Did they retire it with the latest rebrand, or am I just not up early enough?

MorningGlory21: Oh, I remember those well, @RetroTVFan88. Used to give the channel a bit of an energetic start to the day, didn’t it? However, since the rebrand on October 12, I believe S4C has indeed retired that animation. The morning slots and start of broadcast animations have been updated to fit the new visual identity, revolving around the shapeshifting blob mascot and the reintroduced “S4C~” logo from the Dragon ident era. Quite a change from the abstract lines!

TechSavvyWatcher: That’s right, @MorningGlory21. The old animations like the multicolored chasing lines were phased out as part of the rebranding. Everything from the idents to the start-of-day animations now features the new blob mascot in some way. It’s all about consistency in the branding now. Not to say the new stuff isn’t interesting, but it definitely marks the end of an era for those abstract animations.

NostalgiaNerd92: I’m actually going to miss those. There was something mesmerizing about those colorful lines, a nice bit of abstract art before diving into the day’s programming. The blob is fun, but those animations had a different vibe. Guess it’s all part of moving forward and keeping things fresh.

EarlyBirdViewr: Yeah, those were part of the channel’s charm for me too. But honestly, having caught the new stuff, it’s engaging in a whole different way. The blob has its own appeal, surprisingly versatile and manages to give the channel a modern touch. Still, for those of us who remember the lines, it’ll be a missed signature.

RetroTVFan88: Appreciate the insights, everyone! Seems I was holding onto a bygone part of S4C without realizing. Time to adjust my alarm clock and give the new animations a chance, I suppose. Everything evolves, and it’s only fair to give the blob its due. Still, a part of me will always have a soft spot for those multicolored chasing lines and the simplicity they brought to the screen.

PixelArtLover: If there’s one thing I’ve learned from watching TV channels evolve, it’s that changes like these can be polarizing but often grow on you over time. Who knows, maybe in a few years we’ll be reminiscing about the early days of the blob in the same way we are now about those abstract lines. Change is the only constant, after all.
Write that a off air loop is now used at night,
DigitalDawnChaser: Has anyone else noticed that S4C has started using an off air loop at night now? Gone are the days of the static screen or color bars that many channels tend to revert to during the wee hours. Instead, they’ve rolled out a visually appealing loop that runs through the night until the broadcast day starts again.

TechTellyFan: Yes, I saw that! It’s a refreshing change. The loop includes a series of subtly animated scenes featuring their now-iconic blob mascot in various tranquil nighttime settings, accompanied by a soothing soundtrack. It’s quite a clever way to maintain engagement, even when they’re technically “off air.” Plus, it feels very on-brand with their recent rebranding efforts.

NightOwlWatcher: Absolutely love the new off air loop. It’s so calming, almost like it’s designed to keep you company rather than remind you there’s nothing to watch. I stumbled upon it by accident, and it’s quite mesmerizing. The gentle animations with the blob gazing at the stars or sitting by a softly glowing campfire really set a peaceful mood.

RetroScreenLover: As much as I enjoy the innovation and the aesthetic touch of the new off air loop, part of me misses the nostalgia of the old-school color bars and the test card. There was something unmistakably “broadcast” about tuning in to those. But, I must admit, S4C’s approach is a sign of the times, embracing continuous visual engagement over the traditional static screens.

LoopLurker: I’m curious if they’ll introduce variations of this loop depending on the season or upcoming events. Given how they’ve embraced the blob mascot fully, it wouldn’t surprise me to see winter-themed loops or special editions leading up to major holidays. It’s a subtle yet effective way to keep the audience connected to the channel’s identity, even in off hours.

PixelPeacekeeper: It’s an interesting development for sure. Moving to an off air loop that retains viewer interest (even if subconsciously) through aesthetically pleasing visuals and music is a smart move in today’s 24/7 content cycle. It also potentially serves as a gentle reminder of the channel’s brand identity, keeping S4C in the minds of viewers even when they’re not actively broadcasting new content.

DigitalDawnChaser: @PixelPeacekeeper, well said. It’s all about brand connection in this era, and S4C’s off air loop is a testament to that. It’s compelling how a channel can extend its reach and impact, transcending traditional broadcast constraints with creative touches like this. I’m excited to see how this develops further and what other innovations they might roll out next.
Write the caption used during the loop, (along with the logo below)
“Join us in a moment of serene reflection as we journey through the night. We’ll return with more of your favorite programming soon. [S4C Logo] Nos da, and sweet dreams.”
Write a bit more about the blob’s appearance,
The mesmerizing blob mascot that S4C has embraced as part of its rebranding is not just any ordinary character; it’s an embodiment of fluidity, creativity, and adaptability. This captivating mascot is a female shape-shifting black blob of slime, offering a unique visual representation that stands out in the broadcasting landscape.

### Appearance Details

Color and Texture: The blob is primarily a glossy, deep black, resembling the richness of space or the depth of the ocean at night. Its surface catches the light in a way that adds a fascinating layer of visual interest, making it appear almost cosmic in nature. The texture is smooth, almost liquid-like, giving the impression that the blob can effortlessly shift into any shape or form it desires.

Shape-shifting Essence: One of the most notable aspects of the blob’s appearance is its ability to morph. It can seamlessly transition from one form to another, embodying various objects, characters, or even abstract concepts. This shape-shifting nature symbolizes S4C’s diverse range of programming, from drama to comedy, and children’s shows to documentaries. Each transformation is done with a fluid elegance that captivates the viewer’s imagination.

Eyes: Perhaps the most engaging feature of the blob is its eyes. When taking on a more anthropomorphic form, the blob sports two large, expressive eyes. These eyes are more than just visual elements; they serve as windows to the blob’s ‘soul,’ conveying emotions and reactions that add depth to its character. The eyes sparkle with curiosity, humor, and intelligence, drawing viewers into an emotional connection with the mascot.

Interactions with Environments: In various idents and promotional materials, the blob is seen interacting with its surroundings in creative and whimsical ways. Whether it’s morphing into items that correspond with the programming or engaging in playful antics, the blob always seems perfectly in sync with the world around it. This ability to blend and adapt further enhances its appeal, demonstrating an incredible range of versatility.

### Symbolism and Impact

The blob’s appearance goes beyond mere aesthetics; it serves as a metaphor for S4C’s commitment to innovation and flexibility in its content offering. It’s a visual storyteller, capable of encapsulating the essence of the channel’s spirit without uttering a single word. Through its dynamic shifts and expressive features, the blob invites viewers on a journey, making the channel’s branding both memorable and engaging.

In a media landscape where standing out is key, this shape-shifting blob manages to capture the imagination of audiences, young and old alike. Its appearance effectively communicates the idea that S4C is a channel where boundaries are fluid, creativity is limitless, and surprises await at every turn.
Write a tweet saying a user loves it when her eyes are happy
“Absolutely in love with @S4C’s blob mascot, especially when her eyes light up with happiness! There’s something so pure and joyful about it. 💖 #S4Cblob #HappyEyes”
Write a tweet saying it certainly beats the TV set package in use for 10 months and the “Modern Life/Magnetic mishmash of idents before that”
“Without a doubt, @S4C’s shape-shifting blob mascot outshines the TV set package we had for 10 months and the “Modern Life/Magnetic” mishmash of idents before that. It’s fresh, innovative, and engaging! 🌟 #S4CRebrand #CreativeIdentity” Write a forum convo in September before the look launched, and a user says "Incidentally that Xmas ident is here s4c.co.uk/nadolig/video/llawennadolig2022.mp4, I read nothing into it, even if I did think, old TVs stacked on top of each other? an old VCR? a empty school hall? What's that all about? I didn't think it would eventually lead to a blob of glop"