Me: Can you improve upon this idea me and gpt 40 mini was busy with please. It isn't the best with these things. Here is the conversation.So earlier i loaded a medical practice called Eastgate Town Practice and extensively filled in their fields(about 100 things and 25 pictures of interior, equipment, exterior etc. Took hours to create all that but anyways point is if i type east into the app now their stuff comes up before another practice called eastgate medical practice. So i was thinking the next goal here with so many of their customers using yango taxi app and things being what it is is to make a advert to run on facebook that is short and draws lots of attention to the word "east" in that advert because no one wants a medical advert but if you do it in 3 seconds they will watch and ofcourse you dont go to a hospital on demand but next time they need a clinic they migth be inclined to remember the word east which if typed in will fill in the rest for them. What do you think? 
ChatGPT said:
ChatGPT
Memory updated
Your idea of focusing on the word "east" to subtly promote the clinic while bypassing the stigma of a typical medical ad is clever. Here’s how it could work:

The Concept
By running a short, attention-grabbing ad that emphasizes the word "east," you create a memorable association with the clinic without making it feel like a medical advert. You're right—people generally don't want to watch traditional medical ads unless they need care, but planting a memorable keyword could be effective for recall.

Why it Works:
Memory Trigger: The simplicity of focusing on "east" can stick in the viewer’s mind. It’s quick, doesn’t feel like an ad, and when they do need medical services, typing in “east” could prompt them to recall the clinic.

Attention-Grabbing: A short, snappy ad that catches people’s attention before they scroll away is key, especially for Facebook and Instagram where attention spans are short. Focusing on something as simple as a single word makes it easy for them to digest and remember.

Baiting Curiosity: By keeping the message vague and focusing on the word “east,” people may wonder what it’s about, encouraging curiosity. They might even investigate further, either by typing "east" into your app or searching for the clinic.

Minimalism & Mystery: Minimalistic ads often work well because they stand out in a sea of loud, busy content. The ad could focus on an intriguing visual with the word “east” boldly displayed—maybe even without context at first—creating an air of mystery that pulls in attention.

Practical Execution:
Visual Focus: Use a minimalist design with just the word "east" appearing, perhaps accompanied by the faint image of a clinic, a map pin, or a health icon that hints at the medical aspect. Keep the visuals simple to enhance curiosity.

Catchy Slogan: Something like, “Remember East,” or “East is all you need” would stick with people. Maybe it fades into the phrase "For health, think Eastgate Town Practice," but only subtly toward the end of the ad.

Micro-Storyline: A short 3-second ad could show someone searching for help, typing "east" into an app, and then finding exactly what they need. Quick, relatable, and clean.

Targeting: Since many of their customers already use Yango Taxi, consider running geo-targeted ads on Facebook specifically around Eastgate or places where people frequently travel using Yango. You could even incorporate Yango’s service somehow, like showing a taxi pulling up to the clinic in the ad’s visuals.

By combining this psychological trigger with effective targeting, people might not only remember the word "east" but also associate it with your clinic when the need arises.






You said:
I was thinking to use a simple neon sign and just to shut down everything else except a medical cross which is also present to create the association with medical too. 
ChatGPT said:
ChatGPT
That’s a brilliant idea! Using a simple neon sign that only displays the word "east" along with a medical cross would create a visually striking ad that is both minimalist and impactful. Here's why it works:

Why It’s Effective:
Instant Recognition: The medical cross is universally recognized, so even without any additional context, viewers will immediately associate the ad with healthcare or medical services.

Visual Simplicity: A neon sign draws attention because it’s visually different from the typical Facebook ads. By showing only the cross and the word “east,” you’re making the ad stand out without overwhelming the viewer with information.

Curiosity: The minimalism of just the word "east" and a medical cross invites curiosity. People will naturally wonder, "What’s this about?" This intrigue can drive more engagement as viewers try to figure out the connection, potentially leading them to research or remember it for later use.

Brand Association: Over time, viewers will begin to subconsciously associate "east" with healthcare, specifically Eastgate Town Practice, even if they don’t immediately need medical services. When they eventually do, "east" will trigger the memory, making them more likely to recall your clinic.

Ad Execution:
3-Second Ad:

Visual: The ad starts with everything dark except the neon sign of the word "east" and the medical cross glowing brightly.
Tagline: At the end, fade in a short phrase like "For your health, just remember East." Keep it subtle and short.
No voiceover: Let the visuals do the talking. This adds to the mysterious yet memorable feel.
Color Scheme: Neon signs typically pop with color, so choose a bold color like red or blue for the medical cross (since those are common in healthcare), and maybe a softer neon for the word "east" (green or white). The contrast will help draw attention to both elements.

Geo-Targeted: You could run these ads locally or in areas where Eastgate Town Practice operates, targeting Facebook users who live in or around Eastgate. This ensures that the right people are seeing it.

Subtle Brand Placement: If needed, you could have the full clinic name ("Eastgate Town Practice") very faintly displayed at the end of the ad, but keeping it low-key maintains the ad’s mysterious, attention-grabbing quality.

By focusing on this clean, visual approach, you ensure that people not only remember the word "east" but also associate it with healthcare in a memorable, non-intrusive way. This technique would be especially powerful on social media, where short, simple visuals stand out.