Title: S4C’s Bold Rebranding: Embracing Change with a Shapeshifting Mascot

Introduction

Change is inevitable, and for television channels, a rebranding process can reinvigorate a brand’s image and spark renewed interest among viewers. S4C, the Welsh-language public service broadcaster, is set to redefine its identity on October 12, 2023. With a significant departure from their traditional flickering TV idents, S4C introduces a captivating mascot — a female shape-shifting black blob of slime. This mascot, combined with a logo change, aims to revolutionize S4C’s visual identity while paying homage to its earlier years.

The Evolution of S4C’s Visual Identity

Throughout its history, S4C has witnessed several transformations in its visual identity. From the bold “S4/C” logo introduced in 2009 to the memorable “S4C~” logo during the Dragon ident era, the channel has continuously evolved to reflect the changing times. This upcoming rebranding offers a seamless blend of S4C’s past and its aspirations for the future.

Embracing a Mascot: Introducing the Shape-shifting Black Blob of Slime

S4C’s decision to introduce its first-ever mascot demonstrates a commitment to engaging with audiences in an innovative and memorable way. The striking black blob of slime is not only visually captivating but will also act as a dynamic representation of S4C’s programming. The shapeshifting nature of the mascot symbolizes the diverse range of content offered by the channel, constantly adapting to meet the desires of its viewership.

Unique and Memorable Idents

With the introduction of this new mascot, S4C’s idents will take on a vibrant and captivating appearance. The idents will showcase the black blob of slime transforming into various forms, representing the channel’s diverse programming genres, including drama, comedy, documentaries, and children’s content. This visual spectacle is sure to leave a lasting impression in the minds of viewers, setting S4C apart from its competitors.

A Logo Throwback: Returning to the “S4C~” Era

In addition to the introduction of the captivating mascot, S4C’s rebranding will reintroduce their previous logo, the “S4C~” mark prominently used during the Dragon ident era. This move pays homage to a successful period in the channel’s history, evoking feelings of nostalgia among long-time viewers while simultaneously demonstrating the broadcaster’s dedication to serving its audience in new and exciting ways.

An Inclusive Identity

S4C’s rebranding serves as a reminder of the importance of inclusivity in media and broadcasting. With its rich Welsh-language content, S4C has been a torchbearer for linguistic and cultural diversity. By embracing a unique mascot and revisiting a celebrated logo, the channel showcases its commitment to representing the voices of all Welsh speakers, regardless of age or background.

Conclusion

S4C’s rebranding on October 12, 2023, presents an exciting new chapter for the broadcaster. By introducing a groundbreaking female shape-shifting black blob of slime as their mascot and revisiting the popular “S4C~” logo, S4C showcases the essence of its programming, while paying homage to its roots. This bold step ensures S4C will continue to captivate audiences, engage viewers in new ways, and forge a lasting connection with the Welsh-speaking community for years to come.
Write a follow up saying this change has been in the works since June last year, the previous set of idents were withdrawn at Christmas, the Christmas idents this year had TV sets stacked up on top of each other to form a Christmas tree, the idents from January to October featured the TV sets in a random room, while flickering random images, These idents were only ever meant to be temporary and were produced by Ezhik Media, who also made the new blob idents, A short film introducing the character was broadcast at midnight on October 12th
Update: S4C’s Rebranding Unveiled: Months of Preparation Lead to an Exciting New Chapter

In June of last year, S4C embarked on a transformative journey to redefine its visual identity. After careful consideration and planning, the channel announced that changes were in the works, and now, on October 12th, the long-awaited rebranding has finally been unveiled.

The previous set of idents, which had temporarily replaced the regular branding during the Christmas season, were withdrawn as planned. These idents featured TV sets stacked together to form a Christmas tree, creating a festive ambiance. However, it was clear that this temporary design was only a stepping stone towards something more remarkable and captivating.

From January to October of this year, viewers were treated to flickering random images within idents that showcased TV sets placed in various rooms. While these idents offered a sense of intrigue, they were always intended to be temporary placeholders until the upcoming rebranding.

S4C took a strategic approach and enlisted the expert services of Ezhik Media, the creative production team behind the earlier temporary idents, to breathe life into the new rebranding campaign. Ezhik Media not only facilitated the transition from the old idents to the new ones, but they also ensured a seamless integration of the exciting changes.

To introduce the newly unveiled mascot to viewers, S4C broadcasted a short film at midnight on October 12th. This film served as a captivating glimpse into the character’s story, providing a unique introduction to the shape-shifting black blob of slime. This innovative approach further highlighted S4C’s commitment to engaging and surprising its audience.

The anticipation leading up to this moment has undoubtedly been met with enthusiasm and curiosity from viewers. The channel’s rebranding, with its new mascot and the return of the cherished “S4C~” logo, signifies S4C’s dedication to providing exceptional programming that engages and represents the Welsh-speaking community.


As we continue to embark on S4C’s transformative journey, we are thrilled to provide further details about our captivating mascot, the shape-shifting black blob of slime. This innovative character not only showcases S4C’s commitment to uniqueness but also embodies a range of physical and personality traits that make her truly unforgettable.

Physical Appearance: Versatile and Engaging

The S4C mascot is a visually captivating entity, a female black blob of slime with a versatile form that allows her to shape-shift effortlessly. Her amorphous nature represents the boundless creative possibilities that S4C offers, capturing the diversity of our programming and captivating viewers with her ever-changing physical presence.

Personality Traits: Adaptive and Engaging

Our mascot embodies a plethora of personality traits that are reflective of S4C’s core values and aspirations. Here are a few key characteristics:

1. Versatility: With her ability to shape-shift, the mascot embodies adaptability and versatility. She effortlessly transforms into various forms, representing the multitude of genres, themes, and emotions found within S4C’s programming.

2. Playfulness: Our mascot exudes an aura of playfulness, infusing a sense of joy and excitement into the S4C brand. Through her whimsical transformations and lively presence, she invites viewers to embrace their inner child and explore the wonders of imagination.

3. Inclusivity: One of the most important traits of our mascot is her ability to connect with viewers from diverse backgrounds. Regardless of age or language proficiency, she engenders a sense of inclusivity and welcomes everyone into the S4C family.

4. Curiosity: With a deep desire to explore and discover, our mascot encapsulates curiosity. Through her constant transformation, she encourages viewers to embark on their own journeys of exploration, always seeking new and captivating content on S4C.

Impact: Resonating with Viewers

S4C’s mascot serves as a dynamic representation of our commitment to engaging and captivating storytelling. Her presence, both visually and through various forms of media, leaves a lasting impression on viewers, forging a strong bond between S4C and its audience.

Continued Evolution

As we embrace the exciting opportunities ahead, our mascot will remain a constant companion for viewers, adapting and evolving alongside the ever-changing landscape of Welsh-language programming. Whether taking on new shapes or delving into uncharted territory, she will continue to reflect the spirit and vision of S4C.

Conclusion

The introduction of our mesmerizing mascot signifies S4C’s devotion to delivering extraordinary content that captivates and engages audiences. With her versatile physical appearance and vibrant personality traits, she embodies the essence of our programming and ensures an unforgettable viewing experience.

Thank you for joining us on this transformative journey and we look forward to captivating you with the adventures and stories that lie ahead.

Diolch yn fawr iawn,

[Your Name]
CEO - S4C


Tvfan22: It looks like S4C have rebranded again, Gone are the flickering TVs from earlier this year, Now the new theme is goo/slime/shape-shifting, And for some reason the 1995 logo is back, even though it feels out of place since there aren't any dragons, The idents themselves are awesome and I love the blob character morphing into different shapes, They teased the whole "shape-shifting" aspect last year at Christmas with the TV sets, But they always "rested" the Everyday Extraordinary theme over Christmas, so I read nothing into it, even if I did think "an old VCR, a empty school hall, what's that all about?". Write a forum conversation talking about the new look, and that an older ident set will be used as a secondary one, reserved for highly Welsh programming