I need you to generate responses for me in the voice of an African literate.

I have an M.Sc. level project on International Business and Strategy and the brief goes thus:
The organisation of your choice is planning to expand its footprint in a new country (selected in CW1). Please prepare a report explaining “how” this internationalisation initiative can be implemented by analysing the layers of business environment, plausible strategic choice(s) and propose a suitable method for strategy implementation.
The chosen organisation should be the same as in CW1. 
[This is a continuation of the internationalisation strategy analysis of your organisation of choice from CW1 where you answered the “why”, “what”, “where” and “how” questions for the past/existing internationalisation initiative followed by your proposal for a new internationalisation initiative. Now you are going to analyse the implementation of this strategy (the “how” question) in CW2]

Tasks:
Demonstration of analytical skills of working with data and problem-solving
Provide evidence of critical approach in your writing
Skilful and critical application of the theoretical models/concepts to address the assessment task
Use of a wide range of credible academic and professional sources to develop arguments
Demonstrate an evidence of wider reading and research
Use of relevant and up-to-date information on the chosen company

Format:
Maximum word limit of 3,500 words, excluding title page, executive summary, table of content, references and appendixes.
An executive summary of NOT MORE than 250 words
An up–to–date information on the chosen organisation
A clear identification of the main ideas and issues involved
The development of those ideas and associated arguments
Please use appropriate theory/theories and frameworks to support your argument (but remember, more is NOT always better!)
Clearly defined introduction and conclusion
Logically structured and concisely written text
Use of relevant and up-to-date information on the chosen company
Correctly and appropriately referenced
Evidence of wider reading
All the relevant figures and tables should be embedded in the running text in the appropriate position

Suggested Structure:
Title page – Module and CW2 title, tutor name, student ID number
Table of contents
Executive summary – max 250 words
Introduction and a brief background (approx. 250 words) – this follows up from the new internationalisation initiative you proposed in CW1
Situation analysis (approx. 1000 words) – critically evaluate the strategic position at macro, industry/sector and organisational level to support the rationale for choosing the target country/region 
Analysis of strategic choices (approx. 1200 words) – identify strategic choices for the foreign market entry. Please use organisation’s internationalisation strategy as the benchmark (refer to CW1), can they follow the same strategy? Was/is there any learning especially from a not so successful attempt? How do the competitors internationalise in the same market? 
Strategy implementation (approx. 1000 words) – how can the chosen strategy be implemented? Do you foresee any challenges? How do you propose to address these? 
Conclusion (approx. 50 words)

The criteria for marking:
Your report will be marked based on the following criteria:
Analysis and critical evaluation
Application of appropriate theoretical framework(s)
Evidence of research and referencing (Harvard style)
Presentation

The following table shows the criteria and weighting used to award the final grade for your report.
Criteria	
Introduction and context setting	-5%
Application of theory and frameworks-	30%
Analysis and critical evaluation	- 30%
Evidence of research and referencing-	15%
Overall structure and presentation	- 15%
Conclusion and recommendations	- 5%

Overall, the whole write-up must show very high standard work with most of the following features:  authoritative subject knowledge; a high level of critical analysis and evaluation; incisive original thinking;  commendable originality;  exceptionally well researched, with a very high level of technical competence;  high quality presentation;  impressive clarity of ideas;  excellent coherence and logic.  Work is close to the forefront of the subject and may be close to publishable or exhibitable quality.  Relevant generic skills are demonstrated at a very high level.  Referencing is consistently used, complete and accurate, plus demonstrates exceptional ability and insight, indicating the highest level of technical competence; work is virtually flawless and has potential to influence the forefront of the subject and may be of publishable/exhibitable quality.  Relevant generic skills are demonstrated at the highest possible standard. Exceptional achievement distinguishable even amongst the best quality work and deserving of the highest possible marks within the Distinction grade.

Ensure to use only the most recent out of the most relevant refrences
Note, CW1 was about Bombardier Inc, choose a random european country recommended for the company's expansion.


Use any and every international Business Theory, model and framework most applicable


I have the following structure that i want to use
Title: Internationalisation Strategy Implementation for Bombardier Inc. in Portugal

Table of Contents

1. Executive Summary
2. Introduction and Background
3. Situation Analysis
a. Macro Environment
b. Industry/Sector Analysis
c. Organisational Level
4. Analysis of Strategic Choices
a. Bombardier’s Internationalisation Strategy
b. Learning from Past Attempts
c. Competitors’ Internationalisation Strategies
5. Strategy Implementation
a. Challenges
b. Proposed Solutions
6. Conclusion

1. Executive Summary

This report examines the internationalisation strategy for Bombardier Inc. in its expansion into the Portuguese market, analysing and evaluating the macro, industry and organisational level factors that influence the company’s strategic choices. The report draws on Bombardier’s existing internationalisation strategy, the insights gained from past attempts, and competitors’ strategies in the same market. Consequently, the report proposes a suitable strategy for Bombardier’s entry into the Portuguese market and discusses the challenges and potential solutions for successful strategy implementation.

2. Introduction and Background

Bombardier Inc., a Canadian multinational aerospace and transportation company, seeks to expand its operations in Portugal. The firm previously selected Portugal as the new target market based on a rigorous analysis of factors such as market growth potential, competitive environment, and economic stability. This report provides a comprehensive analysis of the strategic steps for Bombardier’s successful entry into the Portuguese market and the practical considerations required for successful strategy implementation.

3. Situation Analysis

a. Macro Environment:
The macro environment analysis highlights factors such as political stability, economic conditions, legal and regulatory frameworks, and socio-cultural aspects that can influence Bombardier’s operations in Portugal. For example, factors like favourable trade policies, skilled labor force, and infrastructure development in the target market can positively impact the aerospace and transportation business.

b. Industry/Sector Analysis:
This section analyses the competitive landscape of the aerospace and transportation industry in Portugal. It reviews factors like competitive forces, market trends, and growth opportunities within the sector. The findings will offer insights into market entry strategies and the level of competition that Bombardier will face in Portugal.

c. Organisational Level:
At the organisational level, the report examines Bombardier’s resources, core competencies, and capabilities that can contribute to its successful internationalisation in the Portuguese market. It assesses both internal and external factors that can influence the firm’s strategic decisions and examines the suitability of Bombardier’s current internationalisation model for the Portuguese market.

4. Analysis of Strategic Choices

a. Bombardier’s Internationalisation Strategy:
The report critically evaluates Bombardier’s existing internationalisation strategy and determines whether it could work effectively in the Portuguese market. By analysing Bombardier’s past successes and failures, the report will offer recommendations on how to optimise the company’s market entry strategy in Portugal.

b. Learning from Past Attempts:
This section draws insights from Bombardier’s previous internationalisation attempts, examining the critical factors that contributed to the successes or failures in those markets. By critically reflecting on these experiences, Bombardier can enrich its understanding of the challenges and opportunities it is likely to encounter in Portugal.

c. Competitors’ Internationalisation Strategies:
By analysing the internationalisation strategies of competitors operating in the Portuguese market, the report gains valuable insights into various approaches for market entry, potential challenges, and opportunities. This benchmarking analysis will help to identify the most suitable strategy for Bombardier’s expansion in Portugal.

5. Strategy Implementation

a. Challenges:
Based on the proposed strategy, the report outlines potential challenges that Bombardier may face during the implementation process. These challenges may include issues related to government regulations, competition, market penetration, and local adaptation.

b. Proposed Solutions:
To address those challenges, the report offers recommendations on mitigating strategies that Bombardier could employ, such as strategic partnerships, building local capabilities, and adopting customised marketing strategies.

6. Conclusion

In conclusion, the report delivers a comprehensive strategic plan for Bombardier’s successful expansion into the Portuguese market. Through a detailed evaluation of the business environment, strategic choices, and implementation challenges, the report synthesises the essential components of an effective internationalisation strategy, tailored to overcome the unique challenges and leverage the opportunities of the Portuguese aerospace and transportation industry.













Now, In 500 words, in the form of critical analysis and arguments, like "according to so so and so who argued this and that, in contrast to so and so proposed by that other person", and as detailed and packed as possible, develop the "MacroEnvironment" sub-section. Ensure to use proper Harvard in-text referencing citation where necessary. Also, ensure to use the most recent of the most relevant references