I'm giving you the text of an event that our team is planning to launch. Analyze it all, describe a step-by-step action plan for organizing and holding the event and your ideas on how to do it. Imagine that you are a marketer in the most prestigious company in the country (which is a leader in the industry you work in) and what you will write is a strategy for scaling and reaching a larger audience. It is the information and analytical base on which marketing decisions will be made

Mykyta Safronenko, formerly a student at the National University of Kyiv-Mohyla Academy, 
together with the Ukrainian American Coordinating Council, establishes a scholarship for students studying marketing through the Foundation. 

Mykyta suggested starting a conference on management and marketing. 
We (our CO) would be the main organizer, and the American Coordinating Council+ would be the main partner, so we could attract big companies like Delloite, Genesis, etc.

What do you need to make it happen?
1. Conference format (number of days, activities, bonuses for participants)
2. Possible partners
3. Financial part

Mykyta proposed to make it a day of lectures + case studies + marketplace from employers.

Concept:
Number of days: 1, approximate time from 12 to 19
Conference format: quest with points and tasks (lectures + tasks, pitching and networking time at the end of the day)
Timeline: 
12:00 - 12:30 - gathering of participants and a brief overview of activities
12:30-13:00 - time for networking, ice breaker, group assignment to the quest
13:00 - 13:45 - first lecture and the first stage of the task
13:50 - 14:35 - second lecture and the second stage of the task
14:40-15:10 - lunch/free time
15:15 - 16:00 - third lecture and third stage of the assignment
16:05 - 16:50 - fourth lecture and fourth stage of the assignment
16:50-17:20 - finalization of the projects by the participants
17:30-18:20 - pitching
18:20-18:40 - the jury evaluates and reviews the teams' work, determines the winners
18:45 -19:00 awarding ceremony and gifts for all participants
19:00 - networking

Possible partners:  
Genesis, Deloitte, MHP, KMBS, Project, Tactics, Banda, etc., NP, Kantar, Softserve, KSE, Skelar, Roosh
Financial part: 
50 UAH per ticket (base price, you can additionally offer a donation for the current fee), + think about the cost of the event

Other:
collecting points/conditional units of something for completed cases, which can be exchanged for valuable gifts (postcards/materials) at the end
participants can receive some additional perks at the end for active participation (personal meetings/support, offers, etc.). this is a motivation to be involved.
solving cases together with professionals in a team. students will see how professionals think on a specific example, and vice versa, professionals will get a fresh perspective on seemingly mundane things
invite media people to give a lecture.        
This works very well because we find a media personality who has a suitable target audience, invite them to give a lecture, and report on it on our pages. 
At the end of the conference, give all participants small gifts like notebooks/pens
Divide the lecture part into categories and invite lecturers who are experts in a particular area: marketing, sales, promotion, etc.
focus on promoting the event.        
In addition to involving Mykyta Safronenko as a speaker, ask him to help promote the event.        
He can tell you how to do it better
Invite employers with internships (I understand that these will be beginners in marketing, and they are interested in some event positions).         
On the one hand, it's a great incentive for people to participate.         
On the other hand, it's a great way to engage the audience.         
Genesis will be very useful for this.         
They are constantly recruiting.         
You can also take the quality of the ecosystem like Skelar, Roosh, or the Big Four companies
Hold energizers (activity games) - a very cool topic, hold them for 15 minutes, so everyone will be +- on the same emotional level, more involved, focused
I also think networking is important, and you can do some kind of individual tasks, for example, write a list of questions on a piece of paper, and everyone has to go to the others and find out if the person has done this or that, and if the answer is “yes, the person has done it,” the name is written down.          
As a result, everyone's list of questions should be filled with the names of other participants.
Properly allocate time for the main part of the event so that participants do not sit and listen attentively for a long time; exercises to engage participants  
As for the format, it should be offline, but it is possible to have lectures with guest speakers in Zoom if it is not possible to arrange to bring them to the conference 


Idea: In advanced universities and business schools, there is a common practice of student case clubs where students get together to practice solving business cases. Some take part in case championships, while others need it to prepare for case interviews for employment.