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Newsletter Marketing in 2024

Newsletters are here and they're going to stay here in 2024. Email marketing is always  a powerful marketing tool that can help you keep your customers engaged and loyal. Nowadays, people are overwhelmed by the wealth of unnecesary information on social media and other digital channels. That's why it makes sense to find a direct and personalized way to reach them - and it's easy to create a newsletter with Publuu.

Recipients read your newsletter because they want to. They don't have to ignore it, like content in the media. The whole basic email marketing strategy is to create content that grabs their attention from the get-go. In this guide, you will learn how to create newsletters that will interest your target audience.

What is newsletter marketing?

Newsletter marketing is sending regularly scheduled emails to a list of subscribers. You can include news, information, promotions, discount codes, etc. For example, if you run a fish breeder's accessory store, you can send a newsletter that informs you about new goods in the store, gives breeding tips, shows pictures of beautiful aquariums and so on. Marketing newsletters are sent only if the recipient subscribes - and a subscriber list should be well-maintained.

Newsletter marketing can help you build a community around your brand and encourage customer loyalty. It helps keep your audience engaged over time and keeps curious customers buying more and more over time. If you want to learn more about using newsletter marketing in your own marketing strategy, you can read more on our guide: What is a Company Newsletter?

You can easily customize your newsletter via Email Newsletter Templates, creating a great PDF that you can convert into an interactive flipbook using Publuu technology. Your flipbook can become a great marketing newsletter which will boost your email campaigns to the limit!

Why newsletter marketing is so important?

Marketing newsletters are a channel through which companies can maintain continuous communication with their current and potential customers, improve their content, and stay present and around. Your email marketing campaigns should be crucial for all digital marketing efforts.

Newsletter marketing is important because it allows direct communication with subscribers. Unlike other marketing strategies, which are susceptible to algorithm changes and trends, newsletters reach an audience that has already shown interest in the content. If someone landed on your subscriber list, they probably want to read your marketing newsletter - and your chief marketing officer should do everything so that they stay involved.

What's more, newsletters provide measurable metrics, such as open rates and click-through rates, which help you evaluate the effectiveness of your marketing strategy and better understand your audience. Once you know what you're looking for, you need to choose the elements of your design based on the marketing knowledge you gained from thes metrics.

Why an effective newsletter should be informal?

An effective newsletter should be informal because it builds a sense of connection and intimacy between the brand and the reader. In a world that's overwhelmed with overly formal and impersonal marketing messages, a little informality can be something that makes your reader feel good starting with the subject line.

The reader should treat the newsletter as a bonus, not as another marketing offer. Today, quality content is actually very hard to find - why not send it to the recipient's email inbox? The informal nature makes the communication more like a conversation than a sales offer in other marketing channels.

Why do we still need to take care of newsletter marketing?

One main reason why you should deliver a weekly newsletter to your target audience is the simple fact that the marketing newsletter is your own playground. In a blog post on an external platform, you have to stick to rules and regulations which can still affect your marketing strategy, while in advertising you have no control over what people see. In a newsletter, you have complete freedom to create the content you want and deliver it to people interested in your content. 

At a time when people are increasingly concerned about their privacy and the Internet is full of advertising, newsletters are still a reliable and personal way to reach customers. A marketing newsletter will be a crucial part of your marketing strategy, and you still need to put it out - perhaps using PDF flipbooks online to diversify your ideas.

How a Newsletter Can Benefit Your Brand or Business?

A newsletter can help you increase sales, drive more site traffic and build a community around your brand. It's a great way to tell your brand's story, share your knowledge, and offer added value that isn't available anywhere else. This is one of the best methods for email marketing around.

Think of the newsletter as a secret bulletin for your customers. Only a handful of existing customers will subscribe to your marketing newsletter and they deserve something like secret discounts, interesting articles and latest marketing news in the newsletter. What tidbits and discounts will you share with them?

6 Tips for Creating Newsletter Marketing

Identify Your Goals

Before writing, you need to know what you want to achieve. Do you want to increase sales? Build brand awareness? Or maybe you just want people to have fun? For example, your aquarium store may want to promote a new line of fish food. You could send marketing newsletters to your subscribers who have already bought fish food from you to offer them a discount on the new line. This should be valuable content for your readers so that it doesn't land in the spam folder.

Identify and Track Key Metrics

How will you know if your newsletters are effective? Track key performance indicators (KPIs), such as open, click-through, and conversion rates. Using Google Analytics or Publuu to measure these results gives busy marketers more data to use!

For an aquarium store, KPIs might include the number of people who clicked on a link to a product page or added a product to a shopping cart (click-through rate). You want to focus your digital marketing strategy on the people who've already bought something and now you want to know how often your marketing newsletter serves as a starting point for more purchases.

Use a Clear and Consistent Email Template 

Your newsletter should be easy to read and navigate. Use a clear and consistent template that matches your brand image. Using Publuu, you can design marketing newsletters that can resemble online magazines, with articles, practical tips or latest industry trends showcased on the pages of your flipbook.

In our Knowledge Base you'll find more templates for your marketing newsletters, marketing tips on how to write an email newsletter, and many other useful personal insights. With Publuu's marketing tools, you can 

Create Engaging Content

People will not read your newsletter if it is not interesting to them. Provide content that is valuable, interesting, and tailored to your audience. Add exclusive content that will encourage readers to subscribe! A fish-breeder store might send newsletters with articles on fish keeping, aquarium care tips, or exclusive offers. 

Include Click-worthy Call-to-actions/ Strong call-to-action:

What do you want your subscribers to do after reading your marketing newsletter? Do you want them to click that unsubscribe link? If you do want the people to read your marketing newsletters, dd a clear and compelling call to action to inspire them.

 An aquarium store might encourage subscribers to visit the website to learn more about a new line of fish food or to browse new offers in the store. Often, a call to action might start with the subject line - start with something like "Check out our new filtering systems".

Keep the Mobile Experience in Mind

More and more people are using mobile devices to read emails. Make sure your newsletter is responsive and easy to read on mobile devices. Using flipbooks in the design of your marketing newsletter helps your target readers view it on their smartphones.

Top 7 Newsletter You Should Sign In?

If you want to engage in something we call "tl;dr marketing" you want to be concise and to the point. These are some of the best marketing newsletters we have picked for you to be inspired and perhaps even subscribe yourself. Whether you want the latest marketing news, free resources, and tips on the latest trends, you can follow these ideas.

The Future Party - this successful newsletter tracks latest business trends, cultural and entertainment events.

Marketing Brew shows the latest events in the marketing field, composed by industry experts.

Geekout for social media knowledge, showing how the world of digital marketing changes constantly.

TheDailyBeast is an established news site, but for many email recipients this is an excellent daily newsletter with political news.

SaaS weekly is a weekly newsletter showcasing the best things in SaaS (software as a service) businesses.

Sidebar offers five best design links of the day - this marketing newsletter is perfect for designers and creatives.

Campaign Monitor is an excellent marketing newsletter with hundreds of marketing tips available monthly.

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