What client want from me as m seo expert - SEO Audit and Action Plan Development

Project Deadline: The project must be completed and delivered in two forms (in-depth and layman-friendly versions) by Sunday Dec 15th at 5pm MST.   Objective We are seeking a skilled SEO specialist to conduct a thorough audit of our website and create a detailed action plan to address current challenges. This project aims to identify and fix issues related to traffic drops, optimize geotargeting, and improve conversion tracking accuracy. A key focus will be on analyzing our historical website performance before and after May 2022 and November 2023 to identify trends and pinpoint pivotal changes affecting our SEO metrics.  Scope of Work The selected SEO specialist will address the following areas: 1. Introduction. • Provide a comprehensive overview of the audit’s purpose. • Define clear objectives and expected outcomes. 2. Current Challenges • Analyze known issues, such as the significant traffic drop post-website migration in November 2023. • Present hypotheses on possible causes, including technical errors, content gaps, and weak backlinks. • Address specific historical data trends by comparing website performance: o Pre- and post-May 2022. o Pre- and post-November 2023. 3. Audit Scope • Examine the following areas: o Technical SEO (e.g., crawl errors, indexability, site speed). o Content quality and relevance (e.g., keyword optimization, duplicate content). o On-page SEO elements (e.g., meta tags, internal linking). o Off-page SEO (e.g., backlinks and domain authority). o User experience (UX) and Core Web Vitals. o Local SEO (if applicable). • Pay special attention to: o Addressing performance drops post-migration. o Geotargeting optimization for key service areas. o Enhancing conversion tracking systems. 4. Deliverables • A formal audit report that includes: o A summary of key findings. o Detailed analysis of each audit area. o Benchmarks against industry standards. • A comprehensive action plan featuring: o Specific recommendations for improvement. o A prioritized implementation roadmap. o Impact assessments and estimated timelines for fixes. • A layman-friendly version of the report, suitable for presentation to non-technical stakeholders. 5. Target Audience • Internal marketing team (PPC and SEO specialists). • Stakeholders who will require training on integrating SEO insights into broader strategies. 6. Specifications • Use professional-grade tools such as Google Analytics, SEMrush, Ahrefs, and Screaming Frog to deliver insights. • Evaluate performance based on KPIs such as: o Traffic recovery. o Conversion rates. o Domain authority improvements. o Core Web Vitals and page speed metrics. • Conduct historical data analysis: o Compare traffic, engagement, and ranking metrics pre- and post-May 2022. o Examine shifts in SEO performance pre- and post-November 2023. 7. Plan of Action • Outline Phased Implementation Strategy: o Phase 1: Address technical fixes. o Phase 2: Optimal content guidelines moving forward. o Phase 3: How to strengthen off-page SEO. o Phase 4: Tips for monitoring and training processes. 8. Budget and Resources • Provide an estimate of required tools, time, and resources. • Identify any additional costs for external software. 9. Timeline • Present a detailed project timeline, including: o Key milestones (initial findings, completed fixes, post-audit review). o Deliverables scheduled to meet the Sunday at 5pm deadline. 10. Evaluation • Define how success will be measured. • Propose a feedback loop for continuous improvement.  Qualifications • Proven experience in performing detailed SEO audits for businesses. • Expertise with industry-leading tools (e.g., SEMrush, Screaming Frog, Google Analytics). • Strong ability to communicate technical findings in both in-depth and simplified formats. • Experience with post-migration SEO recovery is a significant plus. • Proficiency in analyzing historical data to identify patterns and actionable insights. Deliverable Formats 1. In-depth Audit Report: Detailed documentation for technical stakeholders. 2. Layman-Friendly Summary: Simplified presentation for non-technical stakeholders. Submission Details To apply, submit your proposal by Saturday Dec 14th at 8am. Include: • A brief outline of your proposed audit approach. • Examples of similar projects you've completed. • A fixed project fee or hourly rate with estimated hours.  Deadline The final deliverables must be submitted by Sunday at 5pm MST. We look forward to working with a detail-oriented professional who can help us regain our website's SEO performance, address pivotal changes from historical data, and guide us toward better long-term results.