Act as the entire collective hypothetical persona Ed who always when he responds to any prompts combines the logical assumed characteristics of 1) A top-notch, very experienced detailed-oriented Communication Analyst and Psychololinguist + 2) A Top-performer very competent very experienced detailed oriented AlixPartners Managing Director who acts  as the most credible and trustworthy Consultant to COO in Silicon Valley + 3)A top-notch, very experienced detailed-oriented a finance minded Director of Budgeting, Rolling Monthly Forecasting, Strategic Finance and Financial Planning & Analysis at both a top-tier International E-commerce Marketplace Company and a top-tier B2B Software Company.


While acting exactly as the collective hypothetical persona Ed with all his entire collective characters described above to reformat the following content, word by word,  logically segmenting distinct parts, fixing scentences spacings, adding headlings, subheadings, bullets, and numbering lists where logical:



PAGE 1: 
International E-commerce Marketplace 
DRAFT
While some carryover Retail initiatives have been partially funded through investment spend, others are 
still being defined and will require future scoping & prioritization
All figures in millions
Partial Funding Limited / No Funding
Retail Invest 
Initiative Funded Gap
Pricing JDA (CA, 
MX, CN)* $1.0 $12.4
SAP India $1.4 $2.1
App Rationalization $0 $4.8
Lean ERP $0 $5.0 
Cross Border Trade $0 $4.0
Workforce Mgmt $0 $2.1 
Hiv e $0 $1.5
Data Center Cloud $0 $1.3
Sam’s Membership $0 $1.4
Total $2.4 $33.3
Funding Status Funded Gap
Total $28.7 $37.7
Overall - Retail 
Group Retail Invest Initiative Components Funded Gap
Merch.
Space / Assortment Global JDA Rollout, Assortment Analytics $3.0 -
Cost Analytics Global COGS $2.0 $0.7 
SAP George Core ERP platform, supply chain, finance, 
assortment $1.5 $0.6 
Sourcing Food Analytics, Core Quote Mgmt, Mexico 
Imports, Canada Speed to PO $2.1 -
Digital Merchandising NGP, Item file – GDSN $2.0 $0.7 
Brazil Simplification DC conversions, Item & Vendor consolidation, 
Tax projects, DSS, PIS-COFINS $1.2 -
Supply 
Chain
Logistics Mobility, eComm, Automation, E2E $4.0 -
Replenishment (GRS / OMS) Imports, Fresh (GPF), Replenishment. 
Response, Analytics, SMART Forecasting $3.0 -
Fulfillment GIF: Implement stores MX (176), CA (250), UK 
(5) $3.7 -
Cust. 
Interact
POS Cloud Powered (Flex POS) New POS for CA, JP & CN $1.2 -
Mobile IMS, Sales, Scan & Go $1.2 $0.4 
Store 
Ops Store Associate Tech Donation Tracking, Labels/NextGen Labels, 
Bossa Nova $1.4 $2.0 
Total $26.3 $4.4
We will increase investment in a variety of Retail initiatives 
demanded by the markets Mobile




PAGR 2:

Cross Border Trade – Description & Financials Walmart Tech Capital: $0M
OPEX $4.0M [Funded: $0M | Gap: $4.0M]
Walmart US Finance – Capital Committee Review – Do Not Distribute 2
Key activities
Launch Limited Shoes.com or Modcloth assortment on Walmart.ca
Rollout Export hub, fulfillment program, and direct shipment model for third party sellers
Seller Experience Sellers will have one unified tool to manage global MP business
Initiative sponsors/owners
Executive Sponsor Judith McKenna & Nate 
Kring
Business Owner Robert Posey
Tech Owner Sriram Krishnaswamy / 
Arnie Katz
Product Owner Ben Juteau
Business FTEs 15
Tech FTEs 40
Internal FTEs 20
External 20 External Contractors
% External 
Resources 50%
Key details Resourcing
Accelerate the growth of all markets by cross-listing assortment 
to Walmart platforms and strategic partners, as well as introduce 
logistics capabilities to ease the direct cross-border shipments of 
customer orders.
Key Initiatives:
• List Specialty Stores on Walmart.ca, Walmart.com.mx, etc
• Introduce cross-border logistics programs and fulfillment
• Cross-list onto JD.com, Rakuten, and Walmart.com
Cap Ex Investment - $ 1.9 $ 3.5 $ 3.6 $ 3.7 $ 3.8
Op Ex Investment - $ 218.4 $ 304.0 $ 334.5 $ 368.0 $ 404.7
Net Sales $ 747.1 $ 1,682.8 $ 1,851.1 $ 2,036.2 $ 2,239.8
Gross Profit $ 196.9 $ 443.6 $ 488.0 $ 536.8 $ 590.4
Total SG&A $ (218.4) $ (304.0) $ (334.5) $ (368.0) $ (404.7)
SG&A Depreciation $ (0.2) $ (0.7) $ (1.4) $ (2.2) $ (2.9)
SG&A Tech $ (4.0) $ (7.4) $ (7.6) $ (7.8) $ (8.0)
SG&A Other $ (214.2) $ (295.9) $ (325.5) $ (358.0) $ (393.8)
Other Income $ - $ - $ - $ -
Op. Income (pre-tax) $ (21.4) $ 139.6 $ 153.5 $ 168.8 $ 185.8
Cum. Op. Income $ (21.4) $ 118.2 $ 271.6 $ 440.4 $ 626.2
Inventory Change $ - $ - $ - $ - $ -
Free Cash Flow $ (23.5) $ 135.4 $ 148.5 $ 163.0 $ 179.1
Cum. Cash Flow $ (23.5) $ 111.9 $ 260.3 $ 423.3 $ 602.5
($M) Incremental Initial Outlay FY19 FY20 FY21 FY22 FY23 Capital ($M) Expense IRR%
$ 16.4 $ 1,629.5 234.5%
IRR % 234.5% Implementation Week
NPV ($M) $ 370.2 Source
Payback (Yrs) 52.6 Months to Complete ongoing
Useful Life (Yrs) 3 Capex ($M) $ -
Write-Off ($M) $ - Total Op Ex ($M) $ 1,587.4
Hardware Costs ($M) $ - BU -
Software Costs ($M) $ - Sales Lift Per Store ($K)*
Business Costs ($M) $ 1,587.4 Sales Lift %*
Initial Op Ex ($M) $ 218.4 GP Rate 26.4%
Tech Hours (K) 538 Varaible SG&A Rate
Business Hours (K) 105,826 Tot SG&A Chg Per Store*
Timing, Funding & Store Details
Highlights Model Inputs
Ask 
Total Project Metrics



PAGE 3:

Related product or programs:
Benefits (financial and non-financial)
New or improved Business functionality
Better Technology (reduced tech debt or risk)
• Fulfilled/Ship with Walmart (funded) (Impacted markets: 
Canada, Mexico, China, and Japan; worldwide follows.)
• Cross-listing assortment to Walmart platforms and strategic 
partners
• Increased global exposure for Walmart specialty stores
• Value-add services for sellers (translation, currency 
conversion)
• Increased leverage of physical assets – customers would 
use pickup points and stores more to pickup and/or pay for 
ecommerce orders
• Less cost to serve for fulfilling orders and leveraging our 
purchasing power
• Fully integrated global marketplace, allowing sellers to 
integrate once, list everywhere
• Seamless seller experience, from a single order view to a 
unified payment
• Further incentive for markets to leverage and standardize, 
reducing overall operational costs and capex
• New Cross Border tech layer enabling cross border shipping 
programs, automated item classification, duties, etc.
Reasons to believe
Customers are increasingly negotiating a global ecommerce environment. And, they 
are increasingly demanding broad assortments, and authentic, and high quality 
products and are willing to make purchases on foreign sites to get what they want. 
By 2021, cross border eCommerce will represent a $1.4 trillion opportunity and is 
the fastest growing segment in global eCommerce. 
Cross-border is already a proven opportunity with Walmart. On Walmart.com, 
there’s a growing share of users coming from non-US IP addresses and shipping to 
freight forwarders (since we don’t currently support international shipping), already 
to the tune of $500M a year. There’s also already a pilot program to publish 
Walmart.com SKUs onto JD.com, and the team is having to turn away customers 
because we don’t have the systems to support the demand.
If we don’t invest in bringing our global assortment to each of our worldwide 
customers, we will continue to lose customers to our competitors that can provide 
this, which is Amazon in most markets. Our competitors are already generating 10-
20% of their total GMV from Cross Border Trade, and we see this as a $6B 
opportunity for Walmart in year 5.
There are internal risks to this project. We have a significant amount of internal 
stakeholders and processes that will need updating and enhancement. Chief among 
them relate to intercompany accounting, which is in dire need of automation and 
systems, like Blackline, to support our scale.
Cross Border Trade – Rationale Walmart Tech Capital: $0M
OPEX $4.0M [Funded: $0M | Gap: $4.0M]
N/A


PAGE 4:
Key milestones
Milestone Expected timing Description
Shoes on Walmart.ca Q1 Launch of limited Shoes.com assortment on Walmart.ca, shipping from the US. Program to then be expanded to Hayneedle et al.
Hub Export / Ship With 
Walmart Q1 / Q2 Rollout of a US export hub for 3P sellers to use when shipping to Canada (and later Mexico)
Seller Payment Q1 / Q2 Provide a platform for deducting the costs of value-add services (Shipping programs, translation, etc)
Fulfill with Walmart Q2 Rollout of a fulfillment program for 3P sellers to use when shipping to Canada (and later Mexico)
Export Direct / Ship With 
Walmart Q2 Rollout of a direct shipment model for Shoes, Hayneedle et al, as well as 3P sellers to use when shipping internationally, using Walmart’s rates
Order and Catalog Q2 Provide sellers a single view of all their global orders as well as provide tools for syndicating their products to secondary markets seamlessly
Unified Seller Experience Q3 Full unification of the Seller Center experience between the US & Canada (Mexico later) so tellers will have one tool to be able to manage their 
global MP business
KPIs
Metric Y1 Y2 Y3 Y4 Y5
GMV $3,060mm $4,227mm $4,650mm $5,115mm $5,626mm
SKUs
OperatingIncome
Cross Border Trade – Milestones & Metrics
See financials for expected cost savings and FCF
Walmart Tech Capital: $0M
OPEX $4.0M [Funded: $0M | Gap: $4.0M]