There were several strategies from the SWOT analysis that could be pursued. The two that were determined to be the most attractive recommendations to pursue over the next three years are: 1. Use production gains to increase exports to China by 25% in one year. 2. Transition one-third of contract farmers to free range production model over next 3 years. China is a market with a growing middle class that Sanderson Farms is just beginning to penetrate. There exists a lot of growth potential here coupled with steady demand that would help offset the recent loss of demand from the domestic food service industry. Sanderson Farms has had success in the past year increasing their revenue from international exports and with their new state-of-the-art processing facility in Tyler, TX should have no trouble meeting supply needs. Broadly speaking, consumers in the US are demanding more ethically and humanely produced meats. In the past, Sanderson Farms has scored very high with third party auditors as a humane producer of chicken in the traditional mass production model. However, their competition is scooping up market share by offering meats raised in a free range and/or organic production model. It is recommended that Sanderson Farms transitions one-third (approximately 250) of their contract farmers to a free range model over the next three years. Contract farmers who have the space and willingness must be compensated appropriately for the increased investment required to modify their chicken houses and facilities. Below is a Quantitative Strategic Planning Matrix (QSPM) for Sanderson Farms that analyzes the two recommendations:

I want you to change the text above to be related to this QSPM this QSPM is for dell

		Develop stronger cybersecurity measures, including partnerships with cybersecurity firms and educating customers on the importance of security measures to protect their data, systems, and devices. 	Develop new gaming laptops with enhanced features to cater to the increasing demand for gaming laptops in the global market, and partner with esports organizations and influencers to gain more exposure.
	
   	Strengths	Weight	AS	TAS	AS   	TAS   
1	Dell maintained the #1 position with a 24.4% share in High-End PC Gaming and PC Monitors with a 21.2% share	0.08	2	0.16	4	0.32
2	Dell’s revenue grew by 2% from 2022 to 2023, reaching $102 billion	0.06	2	0.12	2	0.12
3	Dell has an efficient supply chain that will allow them to deliver their custom-made products to consumers efficiently in 2020 across the globe resulting in a 12% reduction in costs in 2023.	0.05	2	0.10	3	0.15
4	Dell launched a new line of laptops (Alienware m18) in 2023 with longer battery life, faster processing speeds, and enhanced security features.	0.05	2	0.10	4	0.20
5	Dell's market share in the global PC market increased by 1.5% in 2022, reaching a total market share of 16.5%.	0.02	2	0.04	2	0.04
6	Dell's advanced sustainability initiatives have resulted in a reduction of greenhouse gas emissions from their factories by 25% in 2022.	0.03	0	0.00	2	0.06
7	Dell built a new data center in Arizona that started operations and is providing customers with faster and more reliable cloud services.	0.04	3	0.12	1	0.04
8	Dell's diversity and inclusion initiatives resulted in a more diverse workforce, with minorities and women as new hires in 2023.	0.04	0	0.00	0	0.00
9	Dell maintained the #1 position in External Enterprise storage 28.0% share, High-end storage  42.5% share, Mid-range storage 26.5% share, and Storage Software10.2% share	0.08	4	0.32	0	0.00
10	In 2022, Dell was named one of Fortune’s World’s Most Admired Companies for the 4th consecutive year in the computer industry sector	0.05	0	0.00	0	0.00
					
		Develop stronger cybersecurity measures, including partnerships with cybersecurity firms and educating customers on the importance of security measures to protect their data, systems, and devices. 	Develop new gaming laptops with enhanced features to cater to the increasing demand for gaming laptops in the global market, and partner with esports organizations and influencers to gain more exposure.
	
  	Weaknesses	Weight	AS	TAS	AS  	TAS   
1	Dell's Client Solutions Group delivered revenue of $58.2 billion for the full year, down 5% versus the prior year, and operating income of $3.8 billion, down 12% versus the prior year.	0.08	1	0.08	1	0.08
2	Dell has a current ratio of 0.82, indicating the company has difficulty meeting short-term assets to cover its liabilities. 	0.06	1	0.06	1	0.06
3	Dell heavily relies on third-party suppliers for manufacturing, which poses a risk to its supply chain.	0.04	0	0.00	4	0.16
4	Dell produced 8% fewer units of computers in the first quarter of 2023 as a result of low demand due to competition and the economic slowdown.	0.06	0	0.00	4	0.24
5	Dell invested 1.65% of its revenue in research and development in the fiscal year 2022, compared to 2.03% for HP and 7.3% for Apple.	0.02	3	0.06	4	0.08
6	Dell's cost of goods sold increased by 2.6% in the fiscal year 2022 due to higher component costs from third-party suppliers. 	0.03	1	0.03	1	0.03
7	Dell’s total liabilities increased from $46 billion to $54 billion from 2022 to 2023.	0.07	1	0.07	1	0.07
8	Lenovo achieved sales growth of 8% for its gaming laptops in 2023. Dell’s sales growth for gaming laptops was just 2%.	0.04	0	0.00	3	0.12
9	Dell stops product sales in Russia and Ukraine, Operations in Russia and Ukraine accounted for less than 1% of net revenue in Fiscal 2022. 	0.04	2	0.08	2	0.08
10	In 2020 Dell's product quality issues resulted in a recall of over 4 million laptop batteries, damaging its reputation and customer trust	0.06	0	0.00	4	0.24
					
					
		Develop stronger cybersecurity measures, including partnerships with cybersecurity firms and educating customers on the importance of security measures to protect their data, systems, and devices. 	Develop new gaming laptops with enhanced features to cater to the increasing demand for gaming laptops in the global market, and partner with esports organizations and influencers to gain more exposure.
	
  	Opportunities	Weight	AS	TAS	AS   	TAS   
1	In the USA there is an increase in demand for personalized laptops by 15% from 2021 to 2024	0.06	0	0.00	2	0.12
2	There is an increase in demand for gaming laptops by 20% in 2023 worldwide. The rise of esports and the increasing popularity of graphic-intensive games are driving the growth of this market.	0.08	0	0.00	4	0.32
3	Businesses in China, India, and Brazil have shown an increasing demand for cloud-based solutions by 30% from 2021 to 2022	0.05	4	0.20	0	0.00
4	There is a shift to renewable energy by 50% worldwide in 2023 from 2019	0.04	1	0.04	1	0.04
5	Increased demand for remote work and e-learning tools from 2021 to 2025 the global e-learning market is expected to grow by 8% between 2021 to 2027. 	0.08	3	0.24	2	0.16
6	Advancements in computer technology from 2021 to 2024 With the increasing demand for faster and more efficient computers and laptops, there is a growing opportunity for advancements in computer technology. 	0.04	2	0.08	3	0.12
7	With the emergence of 5G technology from 2022 to 2026 as 5G networks become more widespread, there will be a growing demand for laptops and computers equipped with 5G technology.	0.03	1	0.03	3	0.09
8	the growing number of cybersecurity threats, has led individuals and businesses are becoming more aware of the importance of security measures MarketsandMarkets predicts that the global cybersecurity market will grow by over 10% between 2021 to 2025.	0.04	4	0.16	0	0.00
9	The hybrid laptop market is expected to grow by 20% between 2022 to 2026, Hybrid laptops are versatile and can work both as traditional laptops and tablets or convertibles, catering to the different needs and preferences of consumers.	0.04	2	0.08	3	0.12
10	E-Sport & gaming industry is growing in terms of viewership and revenue, global e-sports market will grow to $1.63 billion in 2023 at a compound annual growth rate (CAGR) of 16.1%	0.05	1	0.05	4	0.20
					
					
		Develop stronger cybersecurity measures, including partnerships with cybersecurity firms and educating customers on the importance of security measures to protect their data, systems, and devices. 	Develop new gaming laptops with enhanced features to cater to the increasing demand for gaming laptops in the global market, and partner with esports organizations and influencers to gain more exposure.
	
  	Threats	Weight	AS	TAS	AS  	TAS   
1	There has been a worldwide decrease in the demand for traditional PC systems by 5% in 2022	0.08	0	0.00	2	0.16
2	The cybersecurity breaches and data privacy concerns have increased by 75% in 2023 from 2020 worldwide 	0.06	4	0.24	1	0.06
3	The rising energy costs by 20% in 2023 worldwide 	0.05	1	0.05	1	0.05
4	Worldwide PC Shipments Decline Another 15.0% in the Third Quarter of 2022, According to IDC Tracker based on IDC (international data corporation)	0.06	0	0.00	1	0.06
5	Risk of supply chain disruptions due to international tensions The tensions between the United States and China could potentially affect distribution networks and lead to further increases in tariffs to 25% by 2024	0.05	0	0.00	1	0.05
6	simmering tension between the United States and China which can negatively affect distribution networks, raising US tariffs to 25 percent 	0.05	0	0.00	1	0.05
7	The increase in counterfeit products and software, poses a significant threat to brand products and their reputation in the marketplace, with a projected growth rate of 8% annually by 2025.	0.04	2	0.08	3	0.12
8	As of 8 February 2023, the fluctuation of foreign currency exchange rates was about 8% higher compared to a year earlier based on the US Dollar Index; causing a spike in the cost of products for consumers in different countries.	0.04	1	0.04	1	0.04
9	adverse effects in Fiscal 2023, 2022, and 2021  risk of increases in product and component costs as a result of continued impacts of the COVID 19	0.03	1	0.03	1	0.03
10	The risk of water shortage and resource depletion affecting the production of computer chips and other components due to the global water crisis, which is projected to escalate rapidly by 2024.	0.03	1	0.03	2	0.06
	TOTALS			2.69		3.09