on 19 July 2002, Nick Jr. moved to channel 624 on Sky, to vacate its original 606 number for Nicktoons to launch on the following Monday. It showed a static screen with the Nicktoons logo and a notice displaying Nick Jr.'s new slot.[2] Nicktoons launched on 22 July 2002 as "Nicktoons TV".

On 12 October 2004, Nicktoons TV was rebranded to Nicktoons. The rebrand featured the Pixel characters as the channel's first mascots, designed by Slomo Productions and directed by Filipe Alcada.[3]

From 17 February 2007, there was another rebrand featuring 4 mascots; Rooftop (a moose), Beat (a mouse/rat), Colin (a brain) and Spoon (a humanlike creature), designed by Studio AKA.[4] The new 'worldwide rebrand' logo for Nicktoons was introduced on 30 April 2010, with a new imaging campaign introduced on 11 February 2012. On 21 June 2013, some new idents made by Stu Gamble and StudioEDP titled "30 Seconds Of Fame" or just "30SOF" for short were introduced, featuring a singing monster-like person 'moving his body to the beat' to Space Funk by Jeffrey W Wade & Ruben Ayala (Minimal Dancer), a rapping grandad and a dog (G-Daddy), an Octopus who is a musician (Rocktopuss), a girl with a British accent reading a book of which being Little Red Riding Hood with her 'big gob' (Gobby Girl) and a singing blob who sings the song Bopalopalama Dipdip by David Bronze & Josh Phillips (Doo-Wop Blob). These idents came along with the 2014 rebrand as well, with another batch being named "30 Seconds Of Fame 2" or just "30SOF 2" for short in 2015. These idents dissapeared during the Christmas period in 2021, in 2022, Nicktoons revived it's first mascots: the Pixel characters, The Christmas 2021 idents featured the Pixel characters as stuffed toys underneath a flickering Christmas tree, This ident was produced by Stu Gamble, and was the final ident to include the elements of 30SOF 1 and 2, A special New Year ident was produced to air in front of a Spongebob marathon, This ident had a Christmas tree being taken down, and the camera was zoomed in on the stuffed toys of the Pixel characters, which were sitting on a boy's bed, This was the final ident to be produced by Stu Gamble, as all future ones would be produced by Filipe Alcada.

Credits: Christmas 2021 campaign

Company: Proud Creative

Producer: Stu Gamble

Director: Filipe Alcada

"With just weeks before the return of NickToons's beloved Pixel characters, the brief was to embrace the older brand attitude, without giving too much away! To help achieve this the team turned to Stu Gamble, who produced the outgoing idents, The ident starts by zooming out of a plug, We zoom past Spongebob and Loud House DVD's, We zoom to a TV which briefly flickers one of the outgoing 30SOF idents, We then reach the centerpiece, a glowing Christmas tree, The presents are stuffed toys of the returning Pixel characters, A daytime, evening and nightime version was produced, The nightime version ends with all lights turning off, except for an illuminated glow from underneath the tree, leaving the only thing visible being the stuffed toys of the Pixel characters, The presentation elements on Christmas Day featured several kids playing with the stuffed toys, and finished with all children running to bed. The camera zooms in on the boy with the Pixel characters, The boy then puts them on his bed,

January 2022

Company: Proud Creative/Slomo Productions

Producer: Matt Moffat

Director: Filipe Alcada

"After the Christmas campaign had concluded, we had just phased out 30SOF, and were halfway through reinstating the Pixel characters, The new year campaign showed Christmas decorations being taken down, while focusing on the Pixel characters, The 2004-2007 animated idents featuring the characters would be reinstated on 10th of January,  Write a blog post on how 30SOF was phased out