**Title:** Comprehensive UXR Process for Dissertation on "Emotional Design in Social Media: User Behavior and Ethics"

---

**Tree Diagram Structure of the Documentation**

---

1. **Introduction**
   - **1.1. Overview of the Dissertation Topic**
     - **Description:** Introduce the significance and relevance of studying emotional design in social media platforms. Explain how emotional design influences user behavior and raises ethical concerns in the digital age.
   - **1.2. Purpose of the Research**
     - **Description:** Clearly state the main aims and objectives of your dissertation. Outline the specific issues you intend to address regarding user behavior and ethics in social media.
   - **1.3. Structure of the Document**
     - **Description:** Provide a roadmap of the dissertation, briefly summarizing what each chapter or section will cover to guide the reader through your research journey.

2. **UXR Process Overview**
   - **2.1. Selection of UXR Framework**
     - **Description:** Explain why you chose a hybrid UXR framework combining the Double Diamond Model, Design Thinking, and Human-Centered Design principles. Discuss how this framework aligns with industry best practices used by companies like Meta, Apple, and Google.
   - **2.2. Phases of the UXR Process**
     - **Description:** List and briefly describe the seven main phases of your UXR process to set the stage for the detailed exploration in subsequent sections:
       - **2.2.1. Discover**
         - Understanding and contextualizing the problem.
       - **2.2.2. Define**
         - Framing the problem with clear objectives and questions.
       - **2.2.3. Develop**
         - Ideating and conceptualizing solutions.
       - **2.2.4. Deliver**
         - Implementing, testing, and refining solutions.
       - **2.2.5. Evaluate**
         - Assessing ethical implications and ensuring compliance.
       - **2.2.6. Document**
         - Recording the process and preparing for presentation.
       - **2.2.7. Reflect**
         - Analyzing learnings and identifying future opportunities.

3. **Phase 1: Discover (Understanding and Contextualizing the Problem)**
   - **3.1. Personal Motivation and Initial Observations**
     - **3.1.1. Reflect on Personal Experiences**
       - **Description:** Document your personal encounters with emotional design in social media, noting specific instances where it influenced your or others' behavior.
     - **3.1.2. Identify Catalysts for Research**
       - **Description:** Highlight events or trends that spurred your interest in this topic, such as misinformation spread or privacy breaches, and discuss their societal impact.
   - **3.2. Industry Trends and Societal Impact Analysis**
     - **3.2.1. Analyze Current Social Media Trends**
       - **Description:** Examine user engagement metrics, time spent on platforms, and interaction patterns. Identify common emotional design features like infinite scroll, notifications, and personalization.
     - **3.2.2. Assess Societal Implications**
       - **3.2.2.1. Case Studies**
         - **Description:** Analyze incidents involving misinformation, addiction, and privacy breaches to understand their impact on society.
       - **3.2.2.2. Impact on Mental Health**
         - **Description:** Review studies on how social media affects psychological well-being, linking emotional design elements to mental health issues.
   - **3.3. Expert and Stakeholder Engagement**
     - **3.3.1. Identify Key Stakeholders**
       - **Description:** List experts (e.g., Johnny Harris), user groups, and policymakers whose insights are valuable for your research.
     - **3.3.2. Prepare for Engagement**
       - **Description:** Develop interview guides with tailored questions for each stakeholder group. Ensure ethical considerations are addressed, including informed consent and confidentiality agreements.
     - **3.3.3. Conduct Interviews and Discussions**
       - **Description:** Schedule and conduct interviews, recording and transcribing conversations for analysis.
   - **3.4. Comprehensive Literature Review**
     - **3.4.1. Review Academic Sources**
       - **Description:** Search for scholarly articles on emotional design theories, user behavior psychology, and ethical frameworks in UX design. Summarize key theories and findings.
     - **3.4.2. Analyze Industry Publications**
       - **Description:** Examine transparency reports, white papers, and case studies from tech companies to extract relevant data and industry practices.
     - **3.4.3. Synthesize Findings**
       - **Description:** Organize information into thematic areas using mind maps or summaries. Identify gaps in existing research that your dissertation can address.
   - **3.5. Data Visualization and Prioritization**
     - **3.5.1. Collect Data from Transparency Reports**
       - **Description:** Gather quantitative data on issues like misinformation prevalence, privacy breaches, and user engagement from transparency reports.
     - **3.5.2. Create Packed Circle Charts**
       - **Description:** Use data visualization tools (e.g., Tableau, Power BI) to represent the magnitude of each issue visually, with larger circles indicating more significant problems.
     - **3.5.3. Prioritize Focus Areas**
       - **Description:** Based on the visualized data, identify key issues to focus on (e.g., addiction, misinformation, privacy, parasocial relationships) and justify your selection.

4. **Phase 2: Define (Framing the Problem with Clear Objectives and Questions)**
   - **4.1. Synthesize Research Findings**
     - **4.1.1. Consolidate Literature Insights**
       - **Description:** Summarize key points from your literature review, organizing them into themes such as emotional triggers, user behavior patterns, and ethical concerns.
     - **4.1.2. Analyze Stakeholder Input**
       - **Description:** Transcribe and code interviews to identify recurring themes and sentiments from stakeholders.
   - **4.2. Define Research Objectives**
     - **4.2.1. Establish Clear Objectives**
       - **Description:** State specific objectives, such as:
         - Investigate how emotional design elements contribute to user addiction.
         - Explore ethical implications of parasocial relationships facilitated by social media.
         - Assess the effectiveness of current privacy controls.
     - **4.2.2. Ensure Objectives are SMART**
       - **Description:** Verify that each objective is Specific, Measurable, Achievable, Relevant, and Time-bound.
   - **4.3. Formulate Research Questions and Hypotheses**
     - **4.3.1. Develop Research Questions**
       - **Description:** Formulate questions that directly address your objectives, e.g.:
         - How do specific emotional design features impact user addiction?
         - What are users' perceptions of parasocial relationships on social media?
     - **4.3.2. Formulate Hypotheses**
       - **Description:** Develop testable hypotheses based on your research questions, such as:
         - Features like infinite scrolling increase user addiction levels.
         - Complex privacy settings lead to unintentional data sharing.
   - **4.4. Develop User Personas**
     - **4.4.1. Create Data-Driven Personas**
       - **Description:** Use data to define representative user profiles, considering demographics, psychographics, and behavior patterns.
     - **4.4.2. Detail Persona Profiles**
       - **Description:** Include detailed information for each persona:
         - Background, goals, motivations, pain points, social media usage patterns.
   - **4.5. Map User Journeys**
     - **4.5.1. Chart Current User Experiences**
       - **Description:** Create user journey maps outlining the stages users go through when interacting with social media platforms.
     - **4.5.2. Identify Pain Points and Opportunities**
       - **Description:** Highlight areas where users experience frustration or confusion and identify opportunities for design improvements.

5. **Phase 3: Develop (Ideating and Conceptualizing Solutions)**
   - **5.1. Conduct Ideation Sessions**
     - **5.1.1. Organize Collaborative Workshops**
       - **Description:** Plan workshops with diverse participants, including peers, UX designers, and potential users, to encourage multidisciplinary perspectives.
     - **5.1.2. Generate a Wide Range of Ideas**
       - **Description:** Use creative techniques like brainstorming, SCAMPER, and mind mapping to generate numerous ideas without immediate judgment.
   - **5.2. Refine Concepts**
     - **5.2.1. Evaluate Ideas**
       - **Description:** Assess each idea for feasibility, desirability, and viability. Consider resource requirements, user appeal, and alignment with ethical standards.
     - **5.2.2. Develop Conceptual Models**
       - **Description:** Create sketches, wireframes, or storyboards to visualize the most promising concepts and illustrate how they address user needs and ethical considerations.
   - **5.3. Prioritize Solutions**
     - **5.3.1. Use an Impact-Effort Matrix**
       - **Description:** Prioritize solutions based on their potential impact and the effort required to implement them, focusing on high-impact, low-effort ideas first.
     - **5.3.2. Align with Objectives and User Needs**
       - **Description:** Ensure selected solutions directly address your research objectives and meet the needs of your user personas.

6. **Phase 4: Deliver (Implementing, Testing, and Refining Solutions)**
   - **6.1. Develop Prototypes**
     - **6.1.1. Create Low-Fidelity Prototypes**
       - **Description:** Build basic prototypes (e.g., sketches, paper models) to test core functionalities and gather initial feedback.
     - **6.1.2. Advance to High-Fidelity Prototypes**
       - **Description:** Use digital tools like Figma or Adobe XD to create interactive, high-fidelity prototypes that closely resemble the final product.
     - **6.1.3. Ensure Accessibility and Inclusivity**
       - **Description:** Incorporate accessibility features (e.g., alternative text, keyboard navigation) and design for inclusivity to accommodate diverse users.
   - **6.2. Conduct Usability Testing**
     - **6.2.1. Plan Testing Sessions**
       - **Description:** Define clear testing objectives, success criteria, and tasks for participants. Develop realistic scenarios reflecting typical user interactions.
     - **6.2.2. Recruit Diverse Participants**
       - **Description:** Select participants matching your user personas, ensuring diversity in demographics and usage patterns.
     - **6.2.3. Facilitate Testing**
       - **Description:** Conduct moderated sessions, observing participants as they interact with prototypes and encouraging them to verbalize their thoughts.
     - **6.2.4. Analyze Test Data**
       - **Description:** Collect quantitative data (e.g., task completion rates) and qualitative feedback (e.g., user comments) to identify usability issues and areas for improvement.
   - **6.3. Iterate and Refine Designs**
     - **6.3.1. Prioritize Feedback**
       - **Description:** Categorize feedback based on severity and frequency, focusing on critical issues affecting user experience and ethical compliance.
     - **6.3.2. Implement Design Changes**
       - **Description:** Update prototypes to address identified issues, enhancing usability and aligning with ethical standards.
     - **6.3.3. Re-Test Adjusted Prototypes**
       - **Description:** Conduct additional testing to validate the effectiveness of changes and ensure that user needs are met.

7. **Phase 5: Evaluate (Assessing Ethical Implications and Ensuring Compliance)**
   - **7.1. Conduct Ethical Impact Assessments**
     - **7.1.1. Evaluate Privacy Considerations**
       - **Description:** Assess how user data is collected, stored, and used within your design. Ensure compliance with data protection regulations like GDPR and CCPA.
     - **7.1.2. Assess Psychological Effects**
       - **Description:** Evaluate the potential emotional and psychological impact of your design on users, aiming to promote well-being and avoid manipulative practices.
     - **7.1.3. Ensure Inclusivity and Accessibility**
       - **Description:** Verify that your design accommodates users with disabilities and diverse backgrounds, adhering to accessibility standards like WCAG 2.1.
   - **7.2. Develop Ethical Design Guidelines**
     - **7.2.1. Establish Core Principles**
       - **Description:** Define key ethical principles to guide design decisions, such as transparency, user autonomy, and beneficence.
     - **7.2.2. Create Implementation Strategies**
       - **Description:** Outline practical steps for incorporating ethical principles into the design process, including policy recommendations and design patterns that promote ethical usage.

8. **Phase 6: Document (Recording the Process and Preparing for Presentation)**
   - **8.1. Compose the Dissertation**
     - **8.1.1. Structure the Document**
       - **Description:** Organize your dissertation into coherent chapters, including:
         - Abstract
         - Introduction
         - Literature Review
         - Methodology
         - Results
         - Discussion
         - Conclusion
         - References
         - Appendices
     - **8.1.2. Include Visual Aids and Appendices**
       - **Description:** Enhance your document with visual aids like charts, graphs, user personas, and prototypes. Include supplementary materials such as interview transcripts and data samples in the appendices.
   - **8.2. Prepare for Presentation and Defense**
     - **8.2.1. Develop a Compelling Presentation**
       - **Description:** Create a slide deck that effectively communicates your research, findings, and contributions, using visuals to engage your audience.
     - **8.2.2. Practice Delivery**
       - **Description:** Rehearse your presentation to ensure clarity, confidence, and adherence to time constraints. Seek feedback from advisors or peers.
     - **8.2.3. Anticipate Questions**
       - **Description:** Prepare for potential questions by reviewing your research thoroughly and formulating clear, concise responses.

9. **Phase 7: Reflect (Analyzing Learnings and Identifying Future Opportunities)**
   - **9.1. Reflect on the Research Process**
     - **9.1.1. Evaluate Successes and Challenges**
       - **Description:** Analyze what aspects of your research went well and where you faced challenges. Discuss how you overcame obstacles and what you learned.
     - **9.1.2. Assess Personal Growth**
       - **Description:** Reflect on the skills you developed, such as research methodologies, data analysis, and UX design, and how they have contributed to your professional growth.
   - **9.2. Identify Opportunities for Future Research**
     - **9.2.1. Address Limitations**
       - **Description:** Acknowledge any limitations of your study, such as sample size or scope constraints, and suggest ways future research could address them.
     - **9.2.2. Propose Expanded Research Areas**
       - **Description:** Recommend areas for further investigation, such as exploring additional emotional design elements or conducting cross-cultural studies.
     - **9.2.3. Recommend Industry Applications**
       - **Description:** Discuss how your findings could inform industry practices, influence policy, or be implemented in real-world social media platforms.

10. **Conclusion**
    - **Description:** Summarize the key findings and contributions of your research. Emphasize the importance of ethical considerations in emotional design and the potential impact on users and the industry. Reinforce how your dissertation addresses the identified problems and advances understanding in the field.

---

This comprehensive structure provides a detailed and exhaustive outline of your entire UXR process, from start to finish. Each topic and subtopic includes descriptions of what actions to take and what content to include, ensuring that you cover all necessary aspects of your dissertation project. This framework will guide you in creating a thorough presentation and document that reflects the depth and rigor expected for your final graduation dissertation.

recheck this process for my dissertation, refine it to industry standards like meta, google , apple, etc., if no refinement necessary, then do nothing, proceed

create the structure similar to img provided , it must be industry like ,also a tree diagram structure till deep only. like: 

.
└── Edit me to generate/
    ├── a/
    │   └── nice/
    │       └── tree/
    │           ├── diagram!
    │           └── :)
    └── Use indentation/
        ├── to indicate/
        │   ├── file
        │   ├── and
        │   ├── folder
        │   └── nesting.
        └── You can even/
            └── use/
                ├── markdown
                └── bullets!

why is it necessary to show which process i used, idk but make it like that in industry, etc. also make it detailed, also the slides title like dicover and othere, make it so that dont use it(only use if industry uses it in presentations professionally) and make the process flow continually

make it detailed and make it easy to understand, only include the process title for me to be able to understand where is currently on, etc. also refine and improve according to the uxr process above 


recheck and refine and improve and i am also little confused, like i am putting objectives befor the discover and also in discove, so what is they different, or idk, clear it for me, also, make it more detailed and exhaustive, also no slide must be named the nsme of reseach process name like define and etc. name it different. only follow if i am right and if only it is made in industry like meta, google, apple, etc. 
add the process name before starting the sides of phase in brackets like (define) in mono bold, etc. make it more professional and correctly and organized flow as followed in industry, 

u also add that where and what i must do, like i cant find where to show circle packed, and also i am confused, etc. like u showed in uxr process that u write research obj., hypotheses, etc. in define, i dont know, i am super confused with more similar one more. fix everything and correct everything in correct flow and organize and in professionall industery  standard as they create in companoes like meta,google, apple


hey i still cant find where did u plan to show the circle packed chart to filter topic to focus on, based on the company reports' quantitative data and proceed, also the stakeholder interviews, also i will speak to johhny harriss(not a stakeholder, but a journalist and has some vids on his yt) regarding misinfo, so idk where, improve refine and in super detail and exhaustive as followed in companies like meta google apple. also u are not sectioning according to the process as i have told u, but dont include it in slides


i am freaking confused, make it final and correct and detailed