Based on the following information that is in the in-between parentheses (Artificial silvery intelligence (ASI)
Problem summary
The silver crafted jewelry market is divided into 3 categories with 2 different qualities offered the 1st quality is offered in two markets wilt a ranging price of 60-90 pounds per gram in a category and 90-130 pounds in the other category. The 1st category is in the domestic places like Khan Elkhalily, Elmosky, Ataba square, Shubra, Gesr El Suez is examples for the places which follows the price of the 1st category regarding the 1st quality, while in places like nasr city, 5th settlement in malls and stores like City-stars and Cario festival city sells the same quality on a ranged price from 90-130 pounds while on the other hand the 2nd quality is sold only by big brand names in the market their price is valued by piece which reached over 500 Egyptian pound per gram.
The 1st quality is the regular crafted pieces of silver jewelry with some specifications regarding the quality on the aspects of colour, shininess, welding and stones used for decorations and completing the designs while the other quality is much higher in shininess, welding, colour and they use precious stones in decorating their designs.
Special designs, requests or orders lack the attention of all the sellers in offering them a good quality or in fulfilling their desired shapes and designs.
Solution summary
We are going to initiate a new brand of silver jewelry which is going to produce high quality products that matches the quality of the big brand names and sell it on half of the big names prices by creating a new category in the market and filling the gap available in this place.
We are going also to offer a whole new experience for the special orders and designs by offering a 4d proposal for the designs desired by the customers in a series of steps that will fulfill their wishes. 1st the customers hand, neck, ears or any place that the customer wants to buy a jewelry for will be scanned through a 4d AI scanner then the customer is going to choose the color of the jewelry part and its design format through some ready templates that could be edited according to their comments then the customer will start choosing the stones types and colors in decorating the design they have made.
Brand positioning 
Customer’s dream design of silver jewelry to become true according to the best quality and a cheap price for it. ASI is your choice to turn your beauty dream to a real tangible one.
Slogan 
Transforming your dreams and wishes to tangible ones.
Vision 
To be one of the leading companies in manufacturing high quality silver jewelry in Egypt then the rest of the world.
Mission
We transform customers dreams, desires in silver jewelry into a real tangible beauty with promising customers to have the best quality for the best price by using the most advanced technology that we believe it will give us revolutionary crafted jewelry parts which will help us in leading the epyptian silver jewelry market to expand worldwide with the friendly working environment we gave to our employees.

Direct competitors are all silver jewelry retailers and sellers whether they provide high quality or low quality products like panadora, swarvoski, azza fahmy, silver king, silver city.

While in direct competitors could be gold jewelry retailers and sellers also accessories retailers which offer stainless steel jewelry or chinese gold jewelry
Competitive Analysis attributes	Competitor 1
Swarvoski	Competitor 2 Panadora	Competitor 3 Azza Fahmy	Competitor 4
(Indirect)
Egypt Gold	Draft Your Product/Service (Identify Similarities & Dissimilarities) 
Products & Services  	Company 
Highlights 	Swarovski offers precision-cut crystal products, including jewelry, collectibles, home decor, and optical items.	Excellent quality materials like as jewels, glass, regular gemstones, pearls, artificial stones, calfskin, 14k gold, and sterling silver are used in the creation of Pandora jewelry. The company's own line of necklaces, charms, bracelets, earrings, and rings.  	Azza Fahmy, known for her jewelry inspired by history and nature, features designs with historical symbols like animals, stars, and crescents. The brand offers worldwide delivery through a partnership with DHL, ensuring products reach customers within 15 working days. With a strong online presence and digital marketing services, customers can conveniently purchase items from the website. Azza Fahmy also provides a return service within 14 days of delivery, excluding custom-made items, emphasizing a commitment to customer satisfaction and convenience.	Necklaces, Earrings, Bracelets and Rings and all their work is gold crafted jewelry	High quality silver crafted jewelry in all types for males and females sone designs will be molded with gold or polished with it also we are going to use precious stones.
Competitive Advantage and Market Share 		Precision-cut crystals known for purity and brilliance.
Strong brand reputation and collaborations.
Diverse product range.
Notable market share in luxury crystal products.
 	Handcrafted by highly experienced specialists and personnel, it provides modernly made diamonds as well as silver and gold jewelry.	Azza Fahmy is distinguished by the fact that all of her products are a combination of manual and automated work, which makes them unique and distinct.
It is also old in the market, as it has been operating in the silver market for more than 54 years, which makes it a strong name in the market.
Some of its products are characterized by silver inlaid with gold	The 1st company to offer local products with the same quality of assorted ones and they have the best reputation in the market so customers trust them blindly.	We're introducing a unique experience for custom orders by providing a 4D proposal for designs. Customers can start by having their chosen body part scanned using a 4D AI scanner. Following this, they have the option to select the color and design format from customizable templates, which can be edited based on their preferences. The final step involves choosing the types and colors of stones to adorn their personalized design. This process ensures a tailored and interactive approach to fulfill customers' jewelry desires. All of this under two conditions provide high end quality with low price compared to our competitors
Target Customers 	Customers’ Market Information 	Affluent individuals, fashion-conscious shoppers, gift buyers, high-end designers, and crystal figurine enthusiasts.	The core market for Pandora is women aged 25 to 39, they also want to reach out to women in three generations—grandmothers, mothers, and daughters.	Saudi royal family, the Jordanian royal family, and pop culture icons like supermodel Naomi Campbell and singer Rihanna
The company has a strong local and foreign customer base for its products and wealthy Egyptians, middle-class Egyptians and young local customers  	Egypt gold focuses on females aging 21-65 years from all the religions and the all the education levels but they focus on moderate- and high-income levels sector you can find their products in their stores, their web page or other gold retailers because they also have wholesale activities.	discerning individuals who appreciate the allure of finely crafted pieces without compromising on affordability. We aim to captivate a diverse audience that values both style and substance, seeking to adorn themselves with elegant, long-lasting jewelry without the premium price tag. Our brand caters to those who understand the intrinsic value of quality craftsmanship and aspire to own sophisticated pieces that stand the test of time. Whether they are young professionals looking to enhance their everyday style or individuals seeking meaningful gifts, our jewelry resonates with those who appreciate the intersection of quality and accessibility in the world of fashion.
Positioning 		Global leader in precision-cut crystal products, emphasizing timeless beauty and craftsmanship   	High quality, special designs, and a high price.	The brand positioned itself as the best handmade quality of crafted jewelry products in Egypt with an expensive price to pay.	Egypt Gold is the market leader in the production of unique, 18k and 21k gold jewelry creations. Dubbed as the biggest designer, manufacturer and wholesale distributor of high-end gold jewelry, the brand is synonymous with high quality, sophistication and uniqueness.	Customer’s dream design of silver jewelry to become true according to the best quality and a cheap price for it. ASI is your choice to turn your beauty dream to a real tangible one.
  	Marketing Mix 	  	  	  		
Pricing Strategies 		Premium pricing to reflect exceptional quality.
	Premium pricing, Pandora, a well-known and established company, offers modern, hand-finished jewelry at mid-premium costs. Its successful pricing strategy appeals to prominent clients who value a well-established brand over money. The company's mid-premium evaluation scheme is fair and acceptable compared to high-end products.  	Azza Fahmy follows premium based pricing strategy	Egypt gold started using economy pricing strategy in 1935 and by 1998 they started using market penetration strategy when they diverse their quality of products to compete with the imported high quality ones and after they became a market leader in the market by 2010 they follows competition based pricing strategy.	We are going to use market penetration pricing strategy at the 1st period during the launching time and for the 1st 2-3 years depends on the growth rate of sales and reputation we are going to build with the customers which will help us in deciding when to change the pricing strategy for a mid premium pricing strategy.
Distribution Channels (Place) 		Boutiques, authorized retailers, and e-commerce.	The headquarters of the multinational company Pandora are located in Copenhagen, Denmark. With an item nearness in over 100 countries, encompassing six major regions, it has cast a wide net. In addition to having 5 locations in Egypt, Pandora has a vast transportation network with more than 7,000 moving centers  	Azza fahmy products can be only found through her stores, website and social media pages she doesn’t rely on distributors or wholesalers  	Egypt gold products can be found through their stores, webpage, social media accounts and also you can find them at gold wholesalers and retailers 	Our store, social media pages and websites are going to be our  distribution channels like azza fahmy but when the brand holds a good reputation between the customers we are going to increase our distribution by using retailers and wholesalers to sell our product.
Promotional activities 		High-profile marketing with celebrities and designer collaborations.
Active presence at luxury expos and social media marketing. 	Pandora, a company focused on personalized customer service, has successfully utilized vocal attention and online promotion strategies. The company relies on print media, design magazines, and social media platforms like YouTube, Facebook, Twitter, and the main website for promotion.  	Due to the reputation azza fahmy built her main promotional activities now are is through famous celebrities from inside and outside of Egypt who wear her products and they are her customers also she organize her own showrooms and boutiques in famous jewelry exhibitions, jewelry galleries and jewelry conferences. She uses social media for promotion also but on very narrow basis. She uses also fashion events in her promotions by promoting her products as weared by the fashion models and designers.	Through showrooms in jewelry galleries, exhibitions and conferences.
Also through famous fashion shows and famous celebrities.
Social media platforms with offers and discounts.	We are going to use the same promotional activities done by Egypt gold and azza fahmy but we are going to focus on the Egyptian celebrities not abroad than that in 1st and we are also going to use famous fashion shows and designers in Egypt in addition to making showrooms in Egyptian exhibitions and galleries for jewelry. Last but not the least social media platforms.
Strengths 	Internal Analysis 	Purity of precision-cut crystals.
Global brand recognition and designer partnerships.
Diverse product range.
Effective e-commerce.	Thailand's in-house production team of superior quality
2. Expert craftsmanship and personnel
3. They actively participate in philanthropic endeavors aimed at empowering African women.
4-A wide range of products and superior designs.	1-	Strong good reputation
2-	Great history in the market
3-	High end quality.
4-	Very well innovative designs	Brand Recognition: Egypt Gold benefits from a recognizable brand, synonymous with quality and craftsmanship in the jewelry market.

Product Range: The company offers a diverse portfolio of gold and diamond jewelry, accommodating various customer preferences and tastes.

Local Market Dominance: Egypt Gold has a significant presence and dominance in the local market, particularly in Egypt, providing a strong foundation for business operations.

Artisanal Craftsmanship: Known for its traditional and artisanal craftsmanship, Egypt Gold's intricate designs contribute to its appeal among customers.	1- variety of designs and diversification in cultures related designs 
2- very competitive price
3- high end quality
4- no limitations or boundaries for the special requests or special designs.
Weaknesses 		 The high price may limit mass-market appeal.
The market for luxury products is vulnerable to economic downturns.
 	1-There are competitors that offer the same quality product at a competitive price.
2. Less visibility due to a lack of brand building on websites, TV shows, and print media.  	1- few distributions channels
2- High price
3- special requests have many limitations	Dependency on Precious Metals: Egypt Gold's concentration on gold and diamond products exposes it to potential challenges arising from fluctuations in commodity prices.

Limited Global Reach: The brand's international presence is limited. Exploring opportunities to expand into global markets could be a strategic consideration.	Totally new brand so there will be a lack of awareness about us from the customers as we don’t have any reputation in the market

Limited financial resources 
Opportunities  	External Analysis 	Increasing our presence in emerging luxury markets.
Creating environmentally responsible and sustainable crystal goods.
Using digital marketing to reach a worldwide audience.
  	1- Growth and relocation to new cities, such the administrative capital
2- An increase in production capacity
3- Developing new goods, like branching out into watches with diamond encrustations.  	1-	Going world wide with offshore stores is an opportunity available for azza fahmy
2-	Creating a cheaper products or another product line regarding the fashion and accessories is an opportunity   	Collaborations and Alliances: Forming strategic collaborations or partnerships with international designers or brands could enhance product offerings and broaden market appeal.

Diversification: Exploring new product lines or entering related markets, such as accessories or lifestyle products, may offer avenues for revenue diversification	1- we can create a new sector in the market that is going to shrink other sectors and be acquisitioned by us.
2- people are moving to silver crafted jewelry because gold price is increasing rapidly.
3- Egyptians love silver jewelry products and accessories so we are having a good demand from the market.

Threats  						
		Economic downturns have an impact on the luxury goods sector.
Competition from other luxury brands is fierce.
Increasing material regulations and environmental sustainability.  	1. The global economy is in decline.
2. Global gold prices have been rising steadily
3. Variations in the raw ingredients.
4. Since the majority of the company's activities take place in Thailand, any political turmoil there will have a negative impact on those operations.  	1- inflation and economic recession is the main threat for azza fahmy
2- raw materials change in price is affected by the world economy not only the Egyptians economy.  	Economic Challenges: Economic uncertainties and fluctuations in consumer spending patterns can impact the demand for luxury items, affecting Egypt Gold's sales.

Market Competition: The highly competitive nature of the jewelry industry poses a threat. Adapting to changing trends and consumer preferences is crucial for sustained success.

Counterfeiting: The risk of counterfeit products in the luxury goods sector poses a threat to the brand's reputation and customer trust.

Shifting Consumer Preferences: Changes in consumer preferences or a move away from traditional jewelry styles could impact Egypt Gold's market share.	1- economic challenges and uncertainties in Egypt is very high and difficult.
2- high experienced workers and designers in this industry is hard to find them free.
3- competition with big companies and entering their market to change it’s dynamics is going to be difficult because of their predicted defensive actions.
4- unstable raw materials price that is frequently changing due to Egyptian and worldwide economic  state in the same time. 


















Questionnaire sample 
1) gender
o	male
o	feminine
2) Age
o	Under 18
o	18 to 24
o	24 to 30
o	30 to 40
o	Above 40
3) marital status
o	single
o	married
4) From which country?
(open question)
5) Have you tried wearing silver before?
o	Yes
o	no
6) If your answer is yes, where did you buy it?
(open question)
7) What do you think about introducing artificial intelligence technology into the silver market?
o	I totally agree
o	I do not agree
o	natural
o	not agree
o	Strongly Disagree
8) Where do you prefer to buy accessories such as silver?
o	From the store
o	Through online shopping
9) How satisfied are you with the silver seller you deal with?
o	Very satisfied
o	Satisfied
o	natural
o	not satisfied
o	Deeply dissatisfied
10) If I offered you the same quality of silver with a lower price, would you change the seller?
o	Yes
o	no
11) If the answer is no, why?
(Open quotation) 
12) Arrange accessories based on your preference to wear them
•	Rings
•	Two earrings
•	Medals
•	Bracelets
13) Do you prefer buying gold rather than silver?
o	Yes
o	no
14) If your answer is yes, why?
(open question)
15) Prefer to wear silver made on
o	Oriental design
o	Western design
16) You buy silver on the basis of...
o	the price
o	the quality
o	the design
17) If you were presented with a gift made of silver, would you accept it?
o	Yes
o	no
18) If you were going to buy a gift, would silver be your choice?
o	Yes
o	no
19) If the answer is no, why?
(open question)
20) Would you rather buy?
o	Prepared design
o	Special design for you
21) Do you like to wear?
o	Silver without any other element
o	Silver inlaid with gold
o	Silver set with precious stones
22) If I gave you the opportunity to create your own design without having to be a designer or expert
o	agree
o	refuses), give me a few outline bullet points using the following required information that is in the in-between parentheses (
Think of a business idea (product/ service/ App.) and Write a Business Plan.
The Business idea should be a realistic one, considering Egyptian Society, Customers’ Needs, Willingness to Pay, and profits. 

Phase 1: Validate the Success of a Business Idea 
To Validate a Business idea; you need to understand the Egyptian Market demand and gather information on consumers’ needs and target market preferences through: 
Primary Data	Secondary Data
Identify and test potential target markets through Qualitative or Quantitative 

Quantitative: Survey	To understand the general characteristics of the Target Consumers. 
Qualitative: Interview/focus group To gain a more in-depth understanding of a topic.	Data available for researchers to use for their research is collected by any party other than the researcher.
Sources: books, journals, newspapers, websites, census or other population data or statistics from government records (CAPMAS). 

A.	KNOW YOUR COMPETITORS (Secondary Data)

Market research is important to understand what your competitors offer and how your business fits in (or doesn’t) with your competition. It is important to pay attention to how your competitors sell their products, not just what their products are.

What do you need to carry out about the Competition?
Ø	Identify your Competitors 
Types of Competitors: 
-	Direct Competitors: when the product does the same job for the same types of users.  
-	Indirect Competitors: The product does the same job but in a different way and generally for different types of users.  
-	Replacement Competitors: The product does a different job but ends up competing for the same users. (has the potential for consumers to replace one product with another).

Choose at LEAST 2 Competitors that you see the strongest to your project idea.
 
Competitive Analysis attributes 
	Competitor 1	Competitor 2	Competitor 3	Draft Your Product/Service
(Identify Similarities & Dissimilarities)
Products & Services 	Company Highlights	 	 	 	 
Competitive Advantage and Market Share		 	 	 	 
Target Customers	Customers’ Market Information	 	 	 	 
Positioning		 	 	 	 
 	Marketing Mix	 	 	 	 
Pricing Strategies		 	 	 	 
Distribution Channels (Place)		 	 	 	 
Promotional activities		 	 	 	 
Strengths	Internal Analysis	 	 	 	 
Weaknesses		 	 	 	 
Opportunities 	External Analysis	 	 	 	 
Threats 					
		 	 	 	 
Ø	Develop a Competitive Analysis 
Compare the similarities and dissimilarities between your product idea and the competitors 
Use this template to conduct the competitive Analysis 

Ø	Create a Brand Positioning Map  

Map your Competitive Positioning

1.	Create a quadrant,  with an X (horizontal) axis and a Y (vertical) axis.

2.	Choose the two attributes you feel are most relevant and important to your target audience, such as design and performance, function and beauty, low and high price, or health and taste.

Notice that each end on the positioning map represents the extreme. More Taste at the top and Less Taste at the bottom, More Health to the far right and Less Health to the left.

3.	Place a circle to represent where you think each competitor is best represented in the minds of their (and your) customers. The bigger the circle, the greater the market share.

4.	Finally, plot where you expect your brand positioning will be on the graph, including the size of the circle to represent your market share expected relative to the competition.

B.	ASK YOUR CUSTOMERS (Primary Data)
Develop a questionnaire that you will Collect Data from that shows the interest of the consumers in the project idea- get insights into what the customers need/want and help in integrating your Marketing Mix (4ps)
How to develop a questionnaire 
1.	Decide the information required. (what are the things one needs to know from the respondent to meet the survey's objectives?)
2.	Define the target respondents. (Demographics)
3.	Choose the method(s) of reaching your target respondents (personal interviews, group or focus interviews, online or paper questionnaires).
4.	Decide on question content. (Is this question needed?)
5.	Develop the question wording.
6.	Put questions into a meaningful order and format.
7.	Check the length of the questionnaire




Types of Questionnaire Questions




C.	CHOOSE YOUR TARGET MARKET

Identify your TAM, SAM & SOM).