Bauer Media Unveils Rayo Streaming App, Introduces Mascot Kari, and Withdraws 33 AM Stations

London, UK — Bauer Media, a leading European media company, is taking a dynamic leap into the digital age with the launch of its new streaming service, Rayo. Alongside this digital expansion, the company is set to retire 33 of its AM stations, a strategic move aimed at consolidating its resources towards more modern, efficient platforms.

Introducing Rayo: A New Era of Streaming

Rayo, the newly launched streaming app, is designed to offer listeners an unparalleled audio experience with access to Bauer Media's vast array of radio stations, podcasts, and exclusive content. Available on both iOS and Android devices, Rayo promises high-quality audio streaming, personalized content recommendations, and a seamless user interface.

"We are thrilled to introduce Rayo, a major milestone in our evolution as a media company," said Paul Keenan, President of Audio at Bauer Media. "With Rayo, listeners can enjoy our diverse audio content anytime, anywhere. It’s more than just a streaming app; it's an audio companion."

Meet Kari: The New Face of Bauer Media

In a creative twist, Bauer Media has unveiled Kari, a vibrant blob of gelatin, as the spirited new mascot for the Rayo app. Kari is designed to personify the fluidity and versatility of streaming audio. With her flexible and dynamic nature, she symbolizes the diverse range of content available on Rayo.

"Kari is more than just a mascot; she's a symbol of our commitment to innovation and adaptability," Keenan added. "Her exuberant personality and colorful appearance mirror the lively and diverse content on Rayo."

Kari will appear in various marketing materials, user tutorials, and social media campaigns, aiming to engage a wide audience and foster a deeper connection with users.

Transitioning Away from AM

In an effort to streamline services and focus on digital growth, Bauer Media has decided to withdraw 33 of its AM stations from the airwaves. While these stations will no longer broadcast via AM, their content will continue to be accessible through Rayo, ensuring that dedicated audiences can still enjoy their favorite programs.

Affected stations are currently broadcasting an informational loop advising listeners to retune to access their content via alternative platforms, including FM, DAB+, and the new Rayo app.

"While saying goodbye to our AM stations was a difficult decision, it's essential for our future growth," Keenan explained. "We're redirecting our focus to ensure that our audience benefits from higher quality sound and greater accessibility through modern technology."

Forging Forward

Bauer Media's strategic shift reflects an overarching trend in the media industry, where companies are increasingly prioritizing digital and on-demand services over traditional broadcasting methods. With the launch of Rayo and the introduction of Kari, Bauer Media is demonstrating its commitment to innovation and audience engagement in the digital era.

Listeners eager to explore Rayo can download the app starting today, joining Kari on a new adventure in audio entertainment.


Write about her appearance


Kari, the new mascot for Bauer Media's Rayo app, is a delightful representation of creativity and modernity. She is designed as an endearing, vibrant blob of gelatin, exuding charm and playfulness with every jiggle. Her form is uniquely amorphous, allowing her to shift shapes fluidly, mirroring the versatility and adaptability of digital streaming.

Her surface is a stunning blend of opalescent colors, with hues of electric blues, vivid purples, and hints of bright pinks that cascade into one another, creating an ever-changing, kaleidoscopic effect. This striking palette reflects the diversity and richness of the audio content available on Rayo. Her surface glistens as if perpetually illuminated by a gentle internal light, adding to her enchanting presence.

Kari's eyes are large, round, and expressive, embodying a sense of curiosity and wonder that draws audiences in. They are a deep, oceanic blue that exude warmth and friendliness. Her broad, cheerful smile further enhances her approachable demeanor, making her instantly relatable to audiences of all ages.

Accentuating her delightful appearance are subtle texture details that give her an authentic gelatinous look, with ripples that catch the light as she moves. Around her are tiny sparkles, like little stars, that hint at her magical character, suggesting endless possibilities and adventures on Rayo.

With her whimsical appearance and joyous spirit, Kari is set to become a beloved icon, embodying Bauer Media's commitment to delivering exceptional audio content in a fun and innovative way.


Write a tweet with all stations being removed from AM


🚨 Important Update for Listeners 🚨 Bauer Media is retiring 33 AM stations as we focus on enhancing your experience with Rayo, our new streaming app! 📻 Find your favorite shows now on FM, DAB+, and Rayo. Retune today and join Kari on your next audio adventure! 🎶✨ #RayoLaunch #RadioUpdate


Write a tweet with a list of stations affected (this includes local stsrions)


📻 Important Update: We're retiring these 33 AM stations as we shift to digital with Rayo! 🎶

Clyde 2
Forth 2
MFR 2
Northsound 2
Tay 2
Westsound
Radio Borders
Leeds AM
Hallam 2
Viking 2
Metro Radio 2
TFM 2
Key 2
Rock FM 2
Radio City 2
Greatest Hits Manchester
Greatest Hits Lancashire
Breez FM
CFM
Free Radio 80s
Gem AM
Magic AM
Magic North
Lincs AM
KCFM
Signal 2
Radio Mercury
Invicta FM
Thameside Radio
Capital Gold
Smooth Radio
Arrow Classic Rock
Star Radio
Don't worry, your favorite programs are now on FM, DAB+, and our Rayo app! #RayoLaunch #RadioUpdate 📲🎧


Write the Clyde 2 announcement, which opens with "Hello, if you're trying to listen to Clyde 2, it's no longer available on this frequency, But the good news is you can listen in better quality, in stereo and it's really easy"


Clyde 2 Announcement

"Hello, if you're trying to listen to Clyde 2, it's no longer available on this frequency. But the good news is you can listen in better quality, in stereo, and it's really easy! 🎶

Join us on FM, switch to DAB+, or experience the full range of our programming on the new Rayo app. Download Rayo today and enjoy Clyde 2 anywhere, anytime, along with tons of exclusive content. Thank you for your continued support, and we can't wait to continue bringing you the best music and shows. 📻✨

See you on the other side with Rayo! 🌟" Write an TV ad announcing stations are no longer on AM