Rishav Raj Singh
Kolkata, India
Phone Number: <PRESIDIO_ANONYMIZED_PHONE_NUMBER>
Email: <PRESIDIO_ANONYMIZED_EMAIL_ADDRESS>


Professional Summary


Enthusiastic and detail-oriented Performance Marketer with a solid foundation in digital marketing strategies, including Google Ads, Facebook Ads, Google Analytics, Google Tag Manager, and Social Media Marketing. Eager to leverage analytical skills and creativity to drive measurable results and contribute to the growth of the company. Committed to continuous learning and staying updated with industry trends to deliver innovative marketing solutions.

Education


B.A. in English
Calcutta University, Kolkata, India
2019 - 2022

Core Competencies

1. Google Ads Management: Proficient in creating, managing, and optimizing PPC campaigns to achieve targeted KPIs and maximize ROI.

2. Facebook Ads Expertise: Skilled in developing targeted ad campaigns on Facebook and Instagram, utilizing audience segmentation and retargeting strategies.

3. Google Analytics: Strong analytical skills with the ability to interpret data, track user behavior, and generate actionable insights to improve campaign performance.

4. Google Tag Manager: Knowledgeable in implementing and managing tracking codes and tags to streamline data collection and enhance marketing analytics.

5. Social Media Marketing: Experience in creating engaging content and managing social media platforms to build brand awareness and foster community engagement.

6. A/B Testing: Familiar with conducting A/B tests on ad creatives and landing pages to optimize performance and improve conversion rates.

7. Content Creation: Ability to create compelling ad copy and visuals that resonate with target audiences and drive engagement.

8. Data-Driven Decision Making: Strong focus on using data and analytics to inform marketing strategies and optimize campaigns for better results.

What I Can Provide for the Company

As a fresher in the field of performance marketing, I bring a fresh perspective and a strong eagerness to learn and adapt. Here’s how I can contribute to the company:

Innovative Ideas: My recent education and training have equipped me with the latest digital marketing strategies and trends, allowing me to bring innovative ideas to the table.

Analytical Approach: With my knowledge of Google Analytics and data interpretation, I can help the company make informed decisions based on performance metrics, leading to improved campaign effectiveness.

Cost-Effective Campaigns: My skills in Google Ads and Facebook Ads will enable me to create and manage cost-effective campaigns that maximize ROI and drive conversions.

Engaging Content: I can contribute to creating engaging content for social media platforms, helping to build brand awareness and foster customer loyalty.

Adaptability: Being a fresher, I am adaptable and open to learning new tools and techniques, ensuring that I can quickly align with the company’s marketing goals. 

Team Collaboration: I am eager to collaborate with cross-functional teams to align marketing strategies with business objectives, enhancing overall campaign effectiveness.

Continuous Improvement: My commitment to continuous learning will allow me to stay updated with industry trends and best practices, ensuring that the company remains competitive in the digital landscape.

Certifications
Google Ads Certification
Facebook Blueprint Certification
Google Analytics Individual Qualification (GAIQ)
Diploma In SMM

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