Reftaming
 easy and natural at this stuff yet. You'll get there.
 practice at home and start applying it in practical
 What I want to do now is start exploring how to think as a covert hypnotist,
 especially with this mind-bending language. How do we start using this a bit more
 strategically, shall we say? This is where your conscious minds are actually a bit of
 use. Feel free to bring them back.
 Reframing is taking an idea that a person thinks of in one way, and switching
 their view so that they go "Oh, actually maybe it's a little bit different. Oh yeah, I
 get it. lt's probably more valuable this way."
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Example - Reframing The Objection Of Having No Time
 Let's take a simple scenario, and you can adapt this in many different ways. l'm
 using a very typical scenario that's easy to understand. Let's say you're selling
 something: a product, a service, a seminar, DVD set, hypnotherapy practice, or
 whatever.
 What are some of the more typical objections people give? One might be, for
 example, I have no time for that sort of thing. Or, l'd love to do that, but I don't
 think I have time for that. l've got all these crazv things going on.
 Another thing might be I don't have enough money. I have no cash for that. l'm
 sure many of you do sales. lf you have your own business, you're doing sales.
 Aren't these amongst the highest, most frequent objections you end up getting?
 I know there are others, but I want to look at these just because it's going to be a
 useful way of deconstructing how people think so that you know at what point to
 start strategically leveraging your mind-bending language.
 When someone says they have no time, what are they really saying? ln terms of
 what we're doing here, what they're really saying is, "This is my reality, and inside
 here the bit that allows me to buy this product is so small that I have no time
 allocated for it". The fact is they have plenty of time because that's how lives
 work.
 There are very few people who generally run out of time for things because they
 have more important things going on. They're comparing how much time they
 have left at the end of the day, spare, for this activity. What aren't they thinking
 about? They're not even thinking about the rest of their lives; the places, for
 example, where they're wasting time that they don't need.
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 So, when someone says to you "l have no time", doesn't that make you a little
 curious? What do they spend their time on? l'm sure there are some very
 important things, like sleeping. That's important. But how much do they sleep? ls
 it 10 hours a day? Or is it six?
 lf they spend their time watching TV, watching soap operas and so on, -- for
 example, let's say you're doing a hypnotherapy practice, just because that's kind
 of my background. lf they say they have no time to come to the clinic, they're
 telling you that they'd rather watch Oprah than overcome a life-long phobia.
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 Advanced Covert Hlpnosis - The Mind Bending Language System. @ 2010 Street Hlpnosis Publishing
They'd rather watch Jerry Springer and all the crazy people on that - I have to
 admit, that's kind of nuts. I mean talk about mind-bending moments, right?
 They'd rather watch that than actually be happy in their life. They'd rather sit
 there and be miserable watching that than do something about whatever's
 making them miserable and change it.
 Do you see where we're going with this? Now, of course, they don't realize this. lf
 you point it out, they might go, "Oh, wow". lt's a mind-bending moment.
 The reason they don't realize it is because they're so stuck in the tiny little dot
 that says, 'this is what spare time I have, and it's not enough for that'. They don't
 realize that they can find time somewhere else, other than where they're looking
 for it.
 By the w?v, can you already hear the mind-bending language starting to develop
 from this place? The kinds of things l'm interested in are, first of all, what are
 they wasting their time on? Let's say it's a soap opera. Great. "So, what do you
 value more, the soap opera or being happy? Which is more valuable to you?"
 So, let me ask you this. "Do you value your happiness enough to skip two
 episodes of your favorite soap opera in order to be happy? Wouldn't that be
 something?" Can you hear the tiny amount of spin put into that? That's enough
 usually, isn't it?
 Now, we're adding our understanding of how people think into the whole mix,
 and it becomes a little more persuasive. Do you see where we're going with this?
 Now, for some people, it may not be enough. Do you know what you do at that
 point? More spin. All you're doing is taking them beyond the place where they're
 locked in. An addiction is this little circle that's so tight, they can't get out of it.
 The walls are so high they can't jump out of it.
 So, it's a just a question of getting them out of that cycle long enough to have
 choice again. Then, when they have genuine choice, what are they going to
 choose? The addiction of watching a soap opera, which doesn't really add any
 value to life, or doing something for an hour or two that will totally transfer their
 lives so they'll be happier, healthier and stronger and lead a more fulfilling life?
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When presented like that, and there is actually genuine choice going on, it's a no
brainer, isn't it? lt only isn't a no-brainer when something else is interfering. Do
 you see how this works?
 You are all salespeople. You're selling ideas and concepts as much as you're
 selling products and services.So, the point of putting the spin in, is to loosen
 people up from being stuck in just one little way of being, so they can actually
 have a bigger perspective and say "ln my whole of my life, how does this fit in
 that can be positive?" lf it does, they'll go for it. lf it doesn't, why should they go
 for it? lf you haven't got a good enough offer, that's all that happens.
 PGRCFiE - t'SilI.IG SPIN TO GIVE PEOPLE GREATER PETPESilI'E
 L. You get the idea of what we're doing with someone saying they have no
 time. We're going behind the scenes to figure out how their life is
 organized so they can come to this conclusion and where the flaw is in
 their reasoning. Where's the mistake they're making? ln the sense of no
 time, it's that they're wasting time on the wrong things and they just don't
 know that.
 o The example we're using here
 may just be an inefficient use
 then switch.
 Igor's Comments
 is a soap opera, it doesn't have to be, it
 of time. Explore this with your partner,
 lf someone got a phone call, you hear your house is on fire and your kids are still
 inside, what do you do? You find time, don't you? You make time, so time exists.
 It's just the question of either they value all of these frivolous activities more
 than what you have, in which case either you haven't presented your idea clearly
 enough in terms of the value of iU or it's no good as an idea for that individual, in
 which case let it go.
 Example - Reframing The Objection of Having No Money
 Let's do this same idea if someone's objection is they have no cash, I don't have
 enough money. Oh, l'm a poor little bugger. I can't do this. Please give it to me
 for free. Please. This has happened to you, hasn't it? lt does happen.
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 As a rule, when someone says they have no cash, what are they saying? They're
 not saying that they don't have any cash. They just don't want to spend it on
 what you have to offer.
 Have you ever bought something completely idiotic, put it on your shelf and then
 look at it and go, "Why the hell did I buy thaf?" lt's still sitting on that shelf, isn't
 it? Probably still in the box it was bought in, sealed, unopened, taking up space.
 And, if I can hazard a guess here, some of those things weren't even cheap, were
 they? How do you spend S1OO or 5200, maybe S1,OOO or 52,000 on some item
 that brings you no value whatsoever because it's still in a box?
 But if you think of that one little item that could actually transform your life, you
 think you can't afford that.
 Ladies, how many shoes do you have? I know l'm in risky territory here, but what
 do you value more? Those shoes or your whole life? Exactly. Risky territory.
 Even then, it's just a question of figuring out what it is about shoes they value. lt's
 not the shoes; it's how you feel when you're wearing them. lt's how you look. lt's
 how you think others will perceive you.
 How about spending time learning to look, feel and move that w?y, whether or
 not you're wearing shoes, so it's you that they're looking at and not your shoes?
 Wouldn't that be worthwhile? How many shoes would you give up for that? All of
 them, right? I hope you have a lot because l'm expensive!
 Do you see how when people present you with an objection of any sort - and
 we're just using a sales objection right now, it could just as easily be a therapeutic
 objection, like "Oh, my life is miserable. I can't move on. lf only so and so
 changed,I'd be okay", it's because they have some kind of flawed logic. This has
 kept them stuck in too small a circle. So we reframe the problem.
 ln so doing, their logic is flawless in the expression of it. Like if that person did
 change, they would be much better. No doubt about it. Maybe. Or they don't
 have the cash. No doubt about it. Maybe.
 Our job, now when we start getting more strategic about this is not just to add
 spin before you throw in the ideas, it's to realize that people get stuck in very
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 small dots of their experience, not realizing that when they look at the larger
 picture, more is possible.
 The Principle Of Using Mind Bending Language With Reftaming
 For the moment, do you get the principle of how you use mind-bending language
 coupled with the reframe?
 You have an idea.
 Someone presents an objection.
 You run some spins around it.
 You present them the idea again and it has somewhere fresh to go.
 lf you understand the mindset that allowed them to conclude the objection 
because this is not really the objection, it's all their thinking, then this is the
 conclusion behind all the thinking that got them to this place.
 lf you can understand that thinking, and you use your mind-bending language
 around that thinking, the conclusion disappears, doesn't it? Which means the
 objection disappears. Do you see how that works?
 EXEffiiES - MNDul.lG OBJEgnONSi utill.lc A BIGGER HCruRE
 1. Pick a particular topic you want to influence people on. Get into groups of
 three or four people and spend about half an hour doing the following:
 o Write down 2 or 3 of the most common objections to your product,
 service, idea, concept or whatever it is you're selling. Be that an early
 bed time for your kids, that you can be more productive at work for
 your work colleagues, or that your product or service is the thing this
 person or company needs to buy.
 o Start thinking about what happens behind the line they give you about
 the objection that is not actually the objection, it's the conclusion
 they've come to as a result of thinking certain thoughts and not
 thin king others.
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 ln your group throw out different ideas of how someone could possible
 come to this conclusion in terms of what they need to think to get
 there, and what they need to avoid thinking to get there.
 Create some random mind-bending language spins that includes all
 those things they're not thinking about, so that they are, and all the
 things that you do think about in a bigger picture so they're not
 thinking about them in the same way.
 That can be a therapeutic thing too, "l have a problem (X), and am still
 thinking in a certain way to have that problem". Just keep it simple, so
 we have some simple reframes, we'll make it more sophisticated as we
 go along.
 Igor's Commenb
This is the key secret to being great at mind-bending language and an amazing
 covert hypnotist. You're not dealing with things at face value anymore. You're
 going behind the scenes where the real stuff happens

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