Radio Station 107.7 The Hits Drops Personalities and Switches to All Christmas Format

December 4, 2023 — In a surprising move that has left loyal listeners buzzing with speculation, popular radio station 107.7 The Hits has ditched its usual programming to switch to an all-Christmas music format. Even more intriguing is the station’s simultaneous decision to drop all on-air personalities, leading many to wonder what changes might be coming next.

The abrupt transition commenced early this morning, when listeners tuning in for their regular hit music fix were greeted instead with the jingling sounds of holiday classics. Whether it’s Mariah Carey’s iconic "All I Want for Christmas Is You" or Bing Crosby’s nostalgic “White Christmas,” the station is now saturated with the spirit of the season.

Adding to the enigma, 107.7 The Hits posted an unusual video on its Facebook page today. The short clip features a camera panning slowly across what initially appears to be an ordinary room, only to reveal an eclectic Christmas tree constructed entirely from stacked television sets. Each screen flickers with festive images, creating a mesmerizing tableau that captures viewers’ attention but provides few answers.

The station's website is also somewhat of a mystery at present. It hosts just this one image of the TV tree, without any accompanying context or commentary. With no official announcements made regarding the station's new direction, speculation is rife that a significant format change could be in the works for 107.7 The Hits once the holidays have passed.

Industry insiders suggest that this could be a clever rebranding strategy, aiming to refresh the station's image or perhaps even introduce a completely new format in January. Until then, listeners will have to enjoy the festive serenade while curiously pondering what the new year will bring for 107.7 The Hits.

Fans and followers are eagerly posting on social media, sharing their theories and expressing both excitement and concern over the changes. For some, the Christmas music is a welcomed festive celebration, while others lament the hiatus of their favorite on-air personalities.

With barely three weeks left until Christmas, the station’s timing is impeccable for capturing the holiday spirit, albeit leaving many to wonder: what gifts – or surprises – await under 107.7 The Hits’ unconventional TV Christmas tree?

Stay tuned as we continue to monitor the airwaves and uncover more details about this festive and intriguing development.

Write a follow up, News updates and adverts on station ceased on Dec 22, now there's just the songs (there are still jingles interspersing the songs though), It is implied the station will go to stunting on Jan 1


Radio Station Update: 107.7 The Hits Goes Silent on Announcements, Prepares for New Year Transformation

December 22, 2023 — The enigmatic transformation at 107.7 The Hits has taken yet another curious turn. As of today, the station has ceased all news updates and advertisements, leaving only an uninterrupted stream of Christmas songs, interspersed with the station’s signature jingles. This move has only intensified the buzz around the station’s future, with speculation mounting that a major shift could occur as early as the New Year.

Listeners have noted the absence of any human touch on air—a stark contrast from the station’s once vibrant lineup of beloved on-air personalities. The consistent playback of classics like "Jingle Bell Rock" and "Silent Night," punctuated only by station identifiers, has some fans wondering if 107.7 The Hits is preparing to usher in a completely new format once the holiday season wraps up.

Industry whispers suggest that the station is gearing up for a “stunting” phase starting January 1st. For those unfamiliar, stunting is a common practice in the radio world where a station plays unusual content for a period of time to generate attention before unveiling a new format. This could mean anything from a marathon of theme-specific music to bizarre and unexpected soundscapes, all designed to intrigue listeners.

The lack of commentary from 107.7 The Hits and the continued presence of the cryptic TV tree image on their website add layers to the mystery. With no official word yet from the station's management, theories among listeners and radio enthusiasts are thriving online. Some speculate a shift to a more digital and innovative format, while others wonder if new personalities or even a different musical genre could be in the pipeline.

Social media is ablaze with comments from listeners expressing their curiosity and anticipation, alongside nostalgic reflections on favorite DJs and shows that were once the staples of 107.7 The Hits.

As the station continues to deck the airwaves with holiday cheer, the real suspense lies in what awaits beyond December 31st. Will 107.7 The Hits emerge with a fresh identity—or perhaps a surprising new twist that aligns with its current enigmatic storytelling?

Stay tuned into our updates as the New Year approaches to discover what this beloved station has in store. Until then, enjoy the festive tunes and join the conversation online as the clock ticks toward January 1st’s potential unveiling.


Write a follow up on Jan 1, the station is stunting as "107.7 Da Hood", playing gangsta related songs


Radio Station Shake-Up: 107.7 The Hits Transforms into "107.7 Da Hood"

January 1, 2024 — Ushering in the New Year with an audacious surprise, 107.7 The Hits has unveiled a bold new identity as "107.7 Da Hood," embarking on a stunting phase that's caught listeners completely off guard. Gone are the jingling Christmas tunes, now replaced by an unexpected playlist featuring iconic gangster rap and hip-hop anthems, sending shockwaves through the radio community.

Listeners waking up to the new year expecting the next chapter after the station's holiday transformation were met with an eclectic mix of tracks known for their gritty, urban narratives and hard-hitting beats. With artists like Tupac Shakur, The Notorious B.I.G., and N.W.A. hitting the airwaves, the station has quickly pivoted to a thematic journey through the heart of 90s and 2000s gangster rap culture.

The switch to "107.7 Da Hood" has sparked widespread discussion and curiosity, as listeners and industry observers alike speculate on the station's long-term intentions. Is this an avant-garde stunt designed to grab attention before unveiling a completely different format, or could it signify a permanent shift toward a new musical direction?

The shift is accompanied by station identifiers and stingers creatively tailored to fit this edgy new persona, maintaining some continuity amidst the sonic upheaval. However, the lack of DJ commentary and programs that once had a personal touch continues to keep fans guessing about future changes.

Social media is buzzing with a blend of reactions—ranging from excitement over the bold move to nostalgia and longing for the station's previous format. Discussions on online forums and platforms highlight high engagement, with listeners split between enjoying this energetic phase and yearning for updates about where the station might be heading next.

While there's no official word from station executives yet, radio industry insiders indicate that stunting is often a precursor to a larger reveal, a strategy meant to maximize attention before launching a new identity or programming structure. Whether "107.7 Da Hood" is a fleeting experiment or the groundwork for a new era in music broadcasting will likely unfold in the coming days.

As 107.7 continues to captivate local airwaves with its unexpected turn, all eyes remain on what will follow once the dust of this musical shake-up settles. For now, tune in to experience the rhythmic pulse of "107.7 Da Hood," and join the conversation as the city eagerly anticipates the next phase of this dynamic radio evolution.


Write a tweet with 23 songs played in the last 2 hours


Sure! Here's a tweet listing 23 songs played in the last 2 hours:

🚨 #NowPlaying on "107.7 Da Hood" 🎧🔊 Check out the last 2 hours of hits:

"California Love" - 2Pac ft. Dr. Dre
"Big Poppa" - The Notorious B.I.G.
"Nuthin' but a 'G' Thang" - Dr. Dre ft. Snoop Dogg
"Gin and Juice" - Snoop Dogg
"Ambitionz Az a Ridah" - 2Pac
"C.R.E.A.M." - Wu-Tang Clan
"Straight Outta Compton" - N.W.A.
"Hypnotize" - The Notorious B.I.G.
"It Was a Good Day" - Ice Cube
"Juicy" - The Notorious B.I.G.
"Forgot About Dre" - Dr. Dre ft. Eminem
"Still D.R.E." - Dr. Dre ft. Snoop Dogg
"Regulate" - Warren G ft. Nate Dogg
"Mo Money Mo Problems" - The Notorious B.I.G.
"Mind Playing Tricks on Me" - Geto Boys
"Tha Crossroads" - Bone Thugs-N-Harmony
"Express Yourself" - N.W.A.
"Tha Shiznit" - Snoop Dogg
"All Eyez on Me" - 2Pac
"Hate It or Love It" - The Game ft. 50 Cent
"The Next Episode" - Dr. Dre ft. Snoop Dogg
"Me & My Girlfriend" - 2Pac
"Forgot About Dre" - Dr. Dre ft. Eminem (replay)
#RadioRevolution 📻🔥 #HipHopHits


Write a conversation asking if Hot in Herre played


Person A: Hey, did they play "Hot in Herre" on 107.7 Da Hood today?

Person B: I was listening earlier, but I didn’t catch that one. They’ve been playing a lot of classic gangster rap tracks.

Person A: Oh, okay. I love that song and was hoping to hear it. Maybe they’ll play it later.

Person B: Yeah, hopefully! With all the surprises they've been throwing at us lately, you never know. Might be worth tuning in again just in case.

Person A: Definitely! I'll keep my ears open. Let me know if you hear it before I do.

Person B: Will do! If it gets played, we'll have our own dance party. 🎶


Write a conversation on Jan 21, Is it still in the jukebox format (so no news or ads)


Person A: Hey, have you listened to 107.7 recently? I'm curious if they're still in that jukebox format.

Person B: Yeah, I tuned in this morning. It's still all music, no news or ads, just nonstop tracks.

Person A: Wow, they’ve really kept that going for a while now. I wonder when they'll switch back to having hosts and regular programming.

Person B: I know, right? I kinda miss hearing some commentary and the usual updates. But I gotta admit, it's nice to have uninterrupted music sometimes.

Person A: True, it makes it great for long drives. I just wonder what their plan is moving forward. It feels like they're teasing us.

Person B: For sure. I've heard a lot of people speculating online, but it’s all just guesses. Maybe they're planning something big.

Person A: Could be. I guess we’ll just have to keep tuning in to see if they make any announcements.

Person B: Exactly. I’ll let you know if I hear anything different. Keep me posted too!

Person A: Absolutely, I’m curious to see how this all plays out!


Write a follow up where after Fuck tha Police today, they played a jingle saying tune in for a announcement on Jan 26 at 9am


Person A: Did you catch what just happened on 107.7?

Person B: No, I missed it. What's up?

Person A: Right after they played "Fuck tha Police," there was a jingle saying to tune in for an announcement on January 26 at 9 a.m.!

Person B: Really? That sounds intriguing! I wonder what they’re planning to announce.

Person A: I know, right? It's the first time they've hinted at anything since switching to this jukebox format.

Person B: Yeah, I’ve been wondering if they were gearing up for something new. Maybe we’ll finally get some answers.

Person A: I hope so! Do you think they're changing the format again or bringing back live hosts?

Person B: Could be anything at this point. Maybe a combination of both, or something completely unexpected.

Person A: True. Either way, I'm definitely tuning in on the 26th. It sounds like it could be big.

Person B: Same here. Let's keep each other posted just in case one of us misses it!

Person A: Absolutely, can’t wait to see what they’ve got in store!


Write a tweet saying Gangsta's Paradise played immediately after


🎶 Just heard "Gangsta's Paradise" right after "Fuck tha Police" on 107.7! 👀 Don't miss the big announcement happening on Jan 26 at 9 a.m.! 📻🎤 #RadioSurprise #StayTuned


Write a conversation where the domain star1077.com was registered by Entravision


Person A: Hey, did you hear that the domain star1077.com was recently registered?

Person B: No way, really? Who registered it?

Person A: Apparently, Entravision did. It’s definitely stirring up some curiosity.

Person B: Entravision? That’s interesting. They own a bunch of radio stations, right?

Person A: Yeah, they've got a pretty big portfolio. I wonder if this means there’s a big change coming for 107.7.

Person B: Could be. Maybe they're rebranding or launching something new under the "Star 107.7" name.

Person A: That would make sense, especially with the upcoming announcement they teased for January 26.

Person B: Exactly! This could be part of a bigger plan. Seems like they’re setting the stage for something major.

Person A: I guess all we can do is wait and see. I’ll definitely be checking out that domain to see if anything pops up.

Person B: Same here. I’m really curious to see how this all unfolds. Let's stay updated!

Person A: For sure, it’s exciting to watch this mystery develop!


Write a conversation asking what the last day of the The Hits format was


Person A: Hey, do you remember when exactly 107.7 switched from The Hits format to the Christmas music?

Person B: Yeah, I think the last day for The Hits was December 3rd. They switched to the all-Christmas format really early the next morning.

Person A: Oh, right! That was such a sudden change. I remember tuning in and being surprised by all the holiday songs.

Person B: Same here. A lot of people were caught off guard. It makes you wonder if that was part of a bigger plan leading up to now.

Person A: Definitely. It’s been quite a ride since then with all the changes. I’m curious to see what else they have up their sleeve.

Person B: Me too. With the announcement coming up on January 26, maybe we’ll finally get some clarity on their long-term direction.

Person A: Hopefully! I guess the surprises keep things interesting, huh?

Person B: For sure! Here’s to seeing what happens next.


Write a follow up where all we know about the new branding is that they are introducing a purple cartoon dog named Star, She will serve as their mascot


Person A: Did you hear the latest about 107.7's rebranding?

Person B: No, what's the scoop?

Person A: So, get this—they're introducing a purple cartoon dog named Star as their new mascot!

Person B: A purple cartoon dog? That's unexpected! How does she fit into their new brand?

Person A: I'm not entirely sure yet. All we know is that she's going to be a central figure in their rebranding effort. Maybe she represents a new theme or direction for the station.

Person B: Interesting! It sounds like they're really changing things up. The name "Star" might tie into that new domain they registered, star1077.com.

Person A: Yeah, that’s what I was thinking! It seems like they're really focusing on a fresh, fun image. I wonder if she'll be featured in promos or if they'll create stories around her.

Person B: That would definitely make things lively! I guess we’ll know more during their announcement on January 26.

Person A: Exactly. I’m really curious to see how Star will be integrated into everything. It's such a unique move for a radio station.

Person B: Agreed! It’s going to be interesting to see if they shift their music style or keep any elements from their previous formats.

Person A: Totally! Can’t wait to find out how Star the dog plays a role in all this. Should be exciting!

Person B: Definitely, it adds a fun twist to the anticipation. Let’s keep an ear out for more hints!


Write a follow up at 9am 26th with the announcement


Person A: So, did you catch the big announcement on 107.7 this morning at 9 a.m.?

Person B: I did! It sounds like they’re officially rebranding as "Star 107.7" with Star, the purple cartoon dog, as their mascot.

Person A: Right! It’s such a fun new direction. They mentioned that Star is going to be featured in interactive segments and promos across their shows.

Person B: Yeah, I heard they’re aiming for a more engaging and family-friendly vibe with a fresh music mix. I think Star is going to help connect with a wider audience.

Person A: Definitely. It feels like they’re creating a whole new brand identity with this. Plus, they talked about some upcoming events where listeners can meet Star in person!

Person B: Exactly! That should be pretty exciting for the community. I’m curious how this will affect their music selection and overall programming style.

Person A: Same here. They hinted at a mix of popular hits across different genres. Sounds like they’re trying to keep it lively and diverse.

Person B: For sure, and I think having a mascot like Star will give them a unique charm. It's a bold move from the station!

Person A: Agreed, it should be interesting to see how everything unfolds. I’m looking forward to exploring star1077.com to see what’s new there too.

Person B: Definitely worth checking out! This new era for the station seems really promising. Let’s keep each other posted as things develop!


Write a follow up asking when the format begins, What is the new music style


Person A: So with all the excitement about Star 107.7, do you know when the new format actually kicks in?

Person B: Yeah, they mentioned it starts tomorrow morning. They’re planning to begin broadcasting with the new format at 6 a.m.

Person A: Awesome! Did they say anything about what kind of music style they’ll be focusing on?

Person B: They did! It sounds like they’re going for a mix of current hits, some classic favorites, and a sprinkle of indie tracks. Kind of an eclectic, feel-good playlist.

Person A: That sounds like a cool blend. It seems like they’re aiming to offer something for everyone.

Person B: Exactly, and I think having Star as a mascot is a fun way to tie it all together and make it more engaging.

Person A: For sure. I’m curious to see how it all comes together on air. I’ll definitely be tuning in tomorrow morning to catch the debut!

Person B: Same here! I’m excited to see how the new vibe plays out with the music and all the interactive elements they've promised.

Person A: Let’s keep each other updated on what we think once it starts!

Person B: Absolutely! Should be a fun ride with all the new changes.


Write a follow up asking what the format will be till 6am tomorrow