in this video I'm covering how to do SEO
for free in 2024 because there's a lot
of different things that you have to do
right there's keyword research link
building onpage SEO content writing lots
of stuff and the truth is it can get
pretty expensive if you go for the
higher end plans and like HRS or Surfer
SEO so I'm covering how to do all of
these things so how to find keywords how
to write articles and how to rank
content basically how to do SEO in 2024
completely and 100% for free but before
we get started I want to invite you to
watch my free master class 80 minutes of
free training just click the link in the
description and top comment below sign
up for that exactly what it takes to
start a blog and an online business in
the 2020s and let's get into the topic
Keyword Research
for today so the first thing to think
about when we're talking about SEO here
is doing keyword research so I've made a
lot of videos showing you HRS and
exactly how to do keyword research but
the thing is we have to rank for things
on Google that's kind of the heart of
where SEO starts and to do that we have
to do keyword research now we want to do
it actually for free but the key the key
here is when you're doing and using free
tools is a little bit of Niche
experience because we're going to be
using a number of different free tools
here but you have to kind of have a
little bit of knowledge of the the niche
that you're in right have a little bit
of understanding of what are some of the
new things emerging in the niche because
we're going to be looking for new and
emerging products you know 16 to 20% of
Google searches every year are brand new
so we're looking for new things these
sweet spots and these keywords that we
can rank for but having a little bit of
Niche experience can help so I'm going
to go over some different tools and
examples here first good tool I like is
the free keyword Surfer Chrome extension
so it's a Chrome extension that you can
use that's free with Surfer SEO and you
can use these free versions of Surfer
and H's Chrome extensions so for example
if I Google best UTV for under $10,000 I
see all the results on Google but then I
also see this Surfer result here and it
shows me a number of overlapping the
overlap score to this keyword and others
so it's giving me different keyword
ideas in the volume so side by side with
dumped all of that so a little bit of
information is helpful I can also turn
on the hr's Chrome extension and it
gives me some other keyword ideas so
best UTV for under 1,000 used under
8,000 with dumped all of these things
also people also ask so which has the
use problem so these are good for like
informational keywords and articles that
you could write so a little bit of
information in keywords on Google from
these free extensions so you can get
some ideas on different articles to
write another thing you can look at is
Tool 1
something like Google Trends so Google
Trends is free you can use that 100% for
free and then there's an add-on called
glimpse so this is another Chrome
extension that you can turn on or off
you can use the free version to get a
certain number of searches per month but
I can look at different categories to
see what's new and emerging the keywords
that I actually could write about and
rank for so if I go to like fashion
apparel shoes for example I could see
something like year-over-year growth for
these top shoes now you see it's going
to be blocking out some of these cuz I
don't have one of the highest tier plans
here but you can see like pickle ball
shoes interesting it's gone up 75%
year-over-year lots of different ideas
in that Niche so for example you can
just see so I need to upgrade the plan
so you don't get all the features in a
lot of these tools you're kind of Hodge
podging together certain things but
you're getting enough information that
you need so you can use Google Trends
come up with with lots of different
keyword ideas see what's on the upswing
in the last 3 months one uh 6 months you
know what's actually uh rising in search
volume that isn't too competitive yet
you can also look at uh exploding topics
Tool 2
for that so exploding topics uh if you
use it for free you can put in the niche
so you could put in like software and
then you can see the pro plans the paid
plans they let you look at the last 3
six months or year but you can look at
the last two years here you can see
different things like AI generator right
looks like it's a good one it's
increasing probably over the school year
right it drops off in the summer I
imagine and then it goes up so you can
get some good ideas here on these new
and emerging keywords that we want to
write about because again keyword
research comes down to ranking for new
stuff we it's harder to rank for old
stuff that's very competitive and
saturated we have to find the new stuff
so exploding topics is a good one or for
Tool 3
free you can also use Uber suggest so I
put in like best camping tents here uh
you can get a little bit of information
on here so you get a certain number of
searches not many right and you can do a
free trial for 150 searches and then
cancel the trial after that but for this
one I put in best camping tents it shows
me the search volume the SEO difficulty
and some more metrics on that monthly so
you can see other you know keyword ideas
other variations content ideas things
that you could write so this is all
again free just things to kind of gauge
what's working with different keywords
in your Niche so you want to be Niche
specific and kind of know what you're
going after first to gain all these
insights you can even use like chat GPT
Tool 4
you know you can put in I put in like
what are some keywords I can rank for on
Google and the ATV UTV niche to make
affiliate commissions and improve my
topical Authority so it's giving me some
like ideas and Frameworks like product
reviews best ATV tires for specific
terrains right different product
comparisons accessories safety
regulations so it's not going to give me
the exact search volume and difficulty
scores like some of the tools will but
it'll start framing my the ideas in my
mind so when it comes to keyword
research in 2024 for example after all
these Google updates in 2022 and 2023
there's more of a human first approach
to keyword research search so you don't
want to have 100% of your articles on
your blog like all optimized perfectly
SEO only SEO content so we'll cover at
the end of this video like how to have a
good content strategy going into 2024
but keyword research should be a
component of your SEO right you
definitely need it but it's good to have
some Niche experience know kind of what
specific articles you're going to write
which we'll cover at the end of this
video but kind of getting a framework
based on using a number of these
different free tools so you what I would
do is try to like SP Trends with uh
Google Trends and glimps and exploding
topics use chat GPT to kind of come up
with some ideas in different categories
of content you could write about and
then throw them into Uber suggest and
see what it says see how difficult it is
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hosting all right so let's say that you
Writing Your Content
have some keywords that you actually
want to write you use the free tools you
found some keywords now we actually have
to write the content so how do we
actually do that well we can use Surfer
seo's free article outline generator
first so let's say I'm writing an
article on affiliate marketing I go to
this URL I hit generate outline and then
Surfer SEO will create the actual
outline that I can use because what's
really important isn't just like having
all the like stuffing keywords in that
doesn't work right but we have to have a
clear form format with the right
headings and generally the right
structure of content that we can fill in
so it'll start with this uh outline all
right so you can see here that it gives
us some headings that we could use in
our article it has how to start
affiliate marketing for beginners the
types of affiliate programs how to start
at mistakes to avoid so it gives us some
ideas for headings now these aren't the
end all be all right we can't just plop
these into a into a tool in this order
and expect it to work perfectly this is
using Ai and gp4 to come up with it like
I don't think I would just have a random
heading on shopify's affiliate program
in the article necessarily but you can
take it and know what are some good uh
headings to have and then what you would
do is you could use a tool free tool
like grammarly free or Heming way when
you start writing this content so you
start writing the content and putting it
in here and then you can use a tool like
grammarly which will give you all of
these different things that you can add
so it'll give you correctness errors
that you can just click and fix right
correctness errors Clarity errors
engagement and then it gives you an
overall score so you don't have to be a
perfect writer here for SEO what's
really important though is if we're
doing this for free it's actually kind
of good now because in a lot of ways yes
we can use a paid tool like Surfer SEO
which will tell us exactly how long the
article should be all the semantic
keywords to add all the headings and
everything right and that is important
we need onpage SEO but what's becoming
more and more important is the actual
you know the content the human elements
how engaging it is for the reader how
quickly you're uh answering search
intent the intro to engage people all
those things that are actually being
written is actually more helpful so as
long as you have a good outline and
you're filling in the gaps with good
human experience-based content based on
things that you've actually done or no
that's going to be key then you can just
fill it in and use a tool like grammarly
to fix all the punctuation errors and
spelling mistakes and while you can use
chat GPT or some AI tools to like write
articles for you I do not recommend it I
think that human content is what's going
to stand out in 2024 and Beyond right
you don't want to just publish 100
random AI articles and Google Google in
the future is like this is not good
right with all the helpful content
updates product review updates they're
looking for actual experience not just
random AI articles I think that's why
they've had so many updates recently is
to kind of combat that so yes it's
easier and you know lazier I guess to
just have ai write everything for you
now you can if you really want to have
chat GPT or an AI tool write the initial
draft for you but you have to heavily
edit this thing to get it to like a
complete human experience-based article
with no AI so ultimately there are no
real huge shortcuts to this especially
if you're using free tools but you can
find the keywords you want to rank for
use uh the outline generator to create
the outline write the content make sure
it's grammatically correct add your
Human Experience in and then click
publish all right so you hit publish
you've published some articles you went
from keyword research to writing it
publishing it now what we typically do
Tracking Your Rankings
is track the rankings make sure that
we're actually getting rankings over
time so obviously you should use Google
search console number one set that up
with your WordPress site
and you can use Google analytics so
those two obviously can show you traffic
but you can also use something like the
free hr's keyword rank Checker so I put
in like you know best online course
platforms as the keyword my own article
on that and then I can click check the
rankings and it'll show me where I rank
so it says you rank number nine for best
online course platforms Dr 79 543
domains pointing to this here's the
traffic and Etc so you can see like you
can put these individual things in to
these tools to find you know what you're
actually ranking for with these tools
it's when you're using free ones though
it's not quite as in depth you can't get
like every single article of yours in
one place showing you the ranking
changes showing you the fluctuations and
all that the best thing for that in a
free sense is using a free tool like
this for individual articles that you
see are doing well just to kind of track
progress but really this one is all
Google search search console seeing like
your impressions and number of clicks
you're getting and uh your general
average position for each of your
articles all right so we've covered
keyword research writing tracking the
Link Building
rankings what about link building so how
can we do link building for free right
well it's actually a lot easier than you
would think so the goal here is to do
some active link building on your site
especially if you're a brand new site
and your domain rating is zero no you
don't need a ton of links you don't need
to focus on this like 80% of your
efforts or anything like that but it is
a good goal to like I'm going to get my
domain rating to 30 or somewhere in the
ballpark of sites in your Niche to kind
of get in the ballpark of the
competition so to do that what we can do
is we do Outreach so we do Outreach I
have videos on how to do guest posting
how to do link building right full video
tutorials on those on YouTube but
ultimately we're doing some Outreach
we're introducing ourselves to other
blogs to other companies and you know
brands in the niche to either write
guest posts for them to link back to
your own blog or build some type of Link
partnership so a lot of people they're
like no we don't accept guest posts but
we actually do guest post too let's I'll
link to you and this one you link to me
in this one so to start building
relationships with other content
marketers out there now for outreach to
do that what we need basically is to
create a list of sites to reach out to
which is really simple right we can use
Google Sheets for free to just create
that list where we have a column for
like their name their email website and
then that's kind of your your list
building right ultimately well how do we
come up with the sites well we want to
come up with like a 100 sites in your
Niche that would be great to get links
from so this could be anything from
actual brands in your Niche so if I'm
doing like UTV stuff like I was
mentioning or ATVs it could be like Ka
or the actual manufacturers and the
sites that have blogs or dealers actual
people that sell the stuff is a really
good uh one other blogs in that Niche or
even some like news types of sites so
you build a list of sites you want to
reach out to another thing that you can
look at is like well who's linking to my
competition so you could use hre's free
backlink checker so for example if I
wanted to rank for like how to start a
blog I could look at my own article on
how to start a blog put that in and then
it'll show me what are the other sites
linking to this article so so it shows
me like engage Bay HubSpot web flow
nutshell all these different sites that
are linking to my article specifically
and you can look at these and be like hm
okay these could be good sites that I
can reach out to all of these because
these are all very relevant sites
they're linking to this competitor site
and I'm going to try to reach out to
them specifically and you can see the
domain rating and all of that so when
you're just starting out you know you
want to aim up you know try to reach out
to sites that have higher domain rating
than you maybe you don't start
outreaching to are like 80 or 90 plus
sites but you can reach out to some in
the 50s 60s 7s start getting you know
some backlinks from those types of sites
so what you actually have to do here is
you get the list 100 sites right in a
Google sheet really simple then you have
Outreach Tools
to find out well who do I actually reach
out to so with that you would use
another couple free tools you would use
hunter.io and Linkedin so with LinkedIn
you can find the person that works there
so you put the company in the website in
then you'd find the content manager the
SEO manager somebody like that with that
job type title at that place you connect
with them you find their name if you
have their company and you have their
name then you can use
hunter.io which will give you the
Cadence of their email like the
formatting so it could be first. last
name at that company it could be first
name it could be just last name but
it'll tell you specifically based on
scanning the web what the format of that
work email is so you have the name you
have the email you punch all of that
into Google Sheets and then you just
send the email so you send targeted
guest post general you know Outreach
emails to these sites for link building
with Gmail and you can use a tool like
HubSpot sales which is a free Chrome
extension and it gives you like five
email templates you click a button in
Gmail and it just pops up the entire
email ready to go and then you want to
personalize add the first name make a
personalized first sentence right and
send the email asking for guest posts
link Partnerships and all those now
remember when it comes to link building
I have other videos on this make sure to
check those out but links links are a
value exchange right you have to come
with something of value you can't just
ask for things with nothing in return so
there's certain sentences you you can
add into those emails like you know I
write a lot of other guest posts on
other highd our sites and I can link to
your site in those and you're starting
to open the relationship keep it a
little bit broad don't be pushy and ask
for stuff this is definitely an art form
you know I could talk about that forever
just to do Outreach emails so again you
don't need link building uh specifically
but if your Dr is zero you know try to
get it up to like at least 30 so that
you can start competing and ranking
across the board for a lot of different
keywords so before we get into one of my
favorite SEO tools and exactly what I
would do step by step uh I want to cover
a couple other notable tools here that
are free that you can possibly use so MZ
More Free SEO Tools
has a number of free tools if you go to
this their free SEO tools you can get to
this page and it'll show you all these
different ones really one that I use
that isn't even listed here is just
their title tag analysis so it's moz.com
learn seotitle tag and you put in your
title and it'll give you what it looks
like so I paste that in right you check
it and it gives you the exact title here
so you can see when it gets cut off what
it looks like and you want to make sure
that it doesn't get truncated so that
you can see the whole thing so this is
really good just a simple tool to show
you and preview what your meta title or
your your title tag will actually look
like on Google so that's the main one
that I use another really good uh
honorable mention here is screaming frog
this is a good SEO tool for technical
analysis and checking on the technical
stuff if there's anything broken or
messed broken or messed up with your
site so you can analyze like broken
links analyze meta descript like are
there duplicate meta descriptions are
your tags messed up is there anything
are there duplicate pages and for free
you can get all of those things and up
to 500 URLs to check so it's a really
good free you know technical analysis
tool so I think ultimately my favorite
free SEO tool is detailed so detail.com
it's a Chrome extension that kind of
does a little bit of everything and it's
completely free so you can go to
detail.com to check it out and you add
it as a Chrome extension so you can add
it to Chrome you can add it to Firefox
but it kind of works on a lot of
different levels so if I go to an
article of mine for example I can click
on the the Chrome uh tab here and it'll
show me an overview of this page so like
my article on how to start a blog it has
the title the description URL lots of
information on it you can also see all
the headings so you can analyze the
competition and what headings there are
links so all the internal links and the
external links on the page images schema
markup all of that different stuff that
you can see and what you can also do is
really cool is you rightclick and you go
to this detailed SEO extension menu and
then you can perform a site domain.com
search so you can perform a Google
search based on looking this domain for
competitive research you can do other
types of Google searches you can look at
things in HFS archive.org for history of
it buzzsumo Majestic MZ sem Rush similar
web and it's just a good source of all
kinds of information it's probably the
best free tool in a general sense in a
broad overview that you can see page
level metrics you can track things you
can use the menu to find other things so
I really like the detailed uh Chrome
Bonus: Free SEO Plan
extension so ultimately if you're going
to do SEO for free in 2024 here is
exactly what I would do right so first
we we start with keyword research so we
want to come up with like 20 article
ideas now in 2024 we don't want to just
you know write all SEO optimized
articles and transactional things and
try to just be an affiliate site we have
to think broader than that so I would
say in one Niche know what your Niche is
have 20 articles that you're going to
write out of those 20 articles let's do
15 of them for keyword research five are
just going to be really good articles
based on your experience with no SEO
you're just doing them straight up for
your audience and making them as good as
possible based on your experience and as
helpful as possible to your specific
audience now out of the 15 we do keyword
research on I would say 12 can be
informational articles that you find
that are really helpful and then three
can be transactional articles for
affiliate Revenue so like those best
posts best utvs best ATVs product
comparisons things like that so remember
based on that we are writing for your
human audience first so out of the 20 15
can be keyword research so get those 20
article ideas in using all these free
SEO tools
then you're going to write the Articles
so you can use Surfer seo's free outline
generator plus grammarly to write the
Articles and this again is more about
the intro and engaging content and Human
Experience stuff good writing throughout
based on actual search intent not just
stuffing a bunch of keywords in there
then you're going to publish your
articles and over time you know set a
Cadence of maybe every 3 to six months
you decide to update the article with at
least you know some good updates maybe
you rewrite the intro make it better
right we can always update articles to
make them better add 250 words of new
content or maybe there's stuff that
needs to be removed that isn't that you
know unique or specific so there's lots
of things you can do uh to update the
Articles then we want to do link
building so come up with a list of 100
sites you want to Target for guest posts
and Link Partnerships use H's free
backlink checker put competitive
articles in see who are linking to those
articles build your list go to Google
you know find the top brands in your
Niche sites that you can reach out to
for links are often the sites you'd be
an affiliate for so for example if I
wanted to rank for online course
platforms I'd probably want to reach out
to teachable and think kific and kajabi
and all of those actual platforms and I
did and they linked to me and that's why
I'm on page one for that still um so
create a list of 100 sites use Hunter
and Linkedin to find the names and email
address of the SEO and content marketing
managers to reach out to email them with
Gmail and HubSpot sales follow up over
time keep track of everything in Google
Sheets and you just focus on those two
things content and links that thing
never ends focus on publishing content
getting back links and just keep
building your Authority your topical
Authority and your link Authority you'll
eventually get your Google traffic up
and you'll start making money now SEO is
very nuanced right there's a lot of
different details here and we could miss
one thing so you can hack your way with
all these free tools right but if you
really want to take it to the next level
and I'll tell you exactly you know what
I would do make sure to watch the free
master class so it's 80 minutes of free
training exactly what it takes to start
a blog in 2024 and make money from it so
I hope you found the video helpful I
know I get asked a lot about the free
tools so I hope you found you know a
tool in here at least one that you can
use so please comment you know with any
tools that you are using if I missed any
I'm sure I did so add them in there that
could be helpful for everybody please
like the video subscribe to the channel
and I'll see you in the next video
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