Yomiuri Telecasting Company: Background to the launch
In 1953 , prior to its launch in Tokyo, Nippon Television Network Corporation (hereafter referred to as "NTV") submitted an application for a broadcasting license in Osaka to the Radio Regulatory Commission . However, at the time, there were only two radio waves allocated to the Osaka area, and licenses were given to two stations, NHK Osaka Broadcasting Station and Osaka Television Broadcasting (OTV, now Asahi Television Broadcasting Corporation ), and the license for "NTV Osaka Broadcasting Station" was rejected.

The reason for the rejection was that "Nippon Television represents the Tokyo area, and broadcasting in Osaka would be 'crossing borders.'" [ note 2 ] Matsutaro Shoriki , head of the Yomiuri Shimbun and Nippon Television , applied to the Radio Regulatory Commission to establish regional broadcasting stations in Sapporo , Nagoya , and Fukuoka in addition to Osaka, but this was also rejected for the same reason . [ note 3 ]

At that time, the Yomiuri Shimbun had expanded into Osaka, and was competing fiercely with the Asahi Shimbun , the Mainichi Shimbun , and others in sales. Since Osaka Television Broadcasting was a television station established by the Asahi Shimbun, the Mainichi Shimbun, and the Asahi Broadcasting Corporation and New Japan Broadcasting (now the Mainichi Broadcasting System), Tsutomu Mitsuo , the president of the Osaka Yomiuri Shimbun (now the Yomiuri Shimbun Osaka Headquarters) at the time , was convinced that "in order to increase circulation against the two newspapers, we need to have our own affiliated television station," and the Yomiuri Shimbun also decided to create a television station with investment from the Kansai business community, centered around the Osaka Yomiuri Shimbun. Tsutomu was the representative promoter and gathered promoters from the business community.

The name of the broadcasting station was " Shin -Osaka Television Broadcasting Co., Ltd. " (abbreviated as NOTV = New Osaka Television . It was called " No-Tele "), and the founding general meeting was held in February 1957. The company building was constructed by borrowing most of the grounds of the Tenman Betsuin temple of the Otani-ha Shinshu sect in Iwai-cho , Kita-ku, Osaka (now Higashi-Tenma ) .

In October 1956, they submitted an application for a broadcasting license to the Minister of Posts and Telecommunications. In October 1957, a provisional license was issued to Shin-Osaka Television Broadcasting as a quasi-educational station (Channel 10, JOIX-TV). The company held its founding general meeting on February 12, 1958, and on August 1 of the same year, the company changed its name from "Shin-Osaka Television Broadcasting" to "Yomiuri Telecasting Co., Ltd." (abbreviated as YTV, nicknamed Yomiuri Television). On the 28th of the same month , it opened as the second commercial television station in the Kinki region, completely transferring all of the Nippon Television programs that had been networked with OTV.

The opening of Yomiuri Television resolved the dissatisfaction of sponsors of Nippon Television Network Corporation's programs, which had not been broadcast in the Kinki region due to OTV's cross-network policy. [ Note 4 ] This also contributed greatly to the increase in circulation of the Yomiuri Shimbun in western Japan .

Among the commercial television stations headquartered in Osaka (Osaka-based television stations), it is the only one that does not have capital from a Kansai private railway , and its capital is composed of Yomiuri Shimbun Group and Nomura Securities affiliates . [ Note 5 ]

Network transition
August 28, 1958 - Launched. As the first station in the Nippon Television Network, it declared itself a "station network station." Since then, Nippon Television has consistently been the main broadcaster of all programs.
April 1, 1966 -News network NNN was launched and the station joined.
June 14, 1972 - Joined the NNS, which was launched on this day.
chronology
The original company building (part of it) was demolished around 1990, and the site is currently used as a parking lot as of 2021 (October 1989, Higashitenma, Kita-ku, Osaka City)
The original company building (part of it) was demolished around 1990, and the site is currently used as a parking lot as of 2021 (October 1989, Higashitenma, Kita-ku, Osaka City)

The second-generation company building before the logo change (March 2006)
The second-generation company building before the logo change (March 2006)

The second-generation company building after the logo change (from autumn 2007 to 2019. The black building is the Osaka Tokio Marine & Nichido Building)
The second-generation company building after the logo change (from autumn 2007 to 2019. The black building is the Osaka Tokio Marine & Nichido Building )

Yomiuri Television's broadcasting equipment transport vehicle (Hino Profia) with the new "ytv" logo painted on it
Yomiuri Television's broadcasting equipment transport vehicle ( Hino Profia ) with the new "ytv" logo painted on it
November 26, 1956 - Application for a 10 kW television broadcasting license [ 7 ] .
1957 (Showa 32)
January 14 - The founding office is opened within the Osaka Yomiuri Shimbun (now the Yomiuri Shimbun Osaka Headquarters) . [ 7 ]
October 22 - Preliminary license issued.
1958 (Showa 33)
February 12 - Shin-Osaka Television Broadcasting Co., Ltd. inaugural general meeting [ 7 ] .
February 13 - With investment from the Osaka Yomiuri Shimbun and others, the company is established as a quasi-educational station , the Shin-Osaka Television Broadcasting Co., Ltd. (NOTV). Registration completed . [ 7 ]
August 1 - Company name changed to "Yomiuri Television Broadcasting Corporation" (YTV).
August 3 - Test radio signal transmission from 12:17 p.m. [ 7 ]
August 16 -Test broadcasts begin [ 7 ] .
August 20 - Full license issued (call sign: JOIX-TV, call name: Yomiuri Television) [ 7 ] .
On August 28th, at 9:00am , the station started broadcasting from 2-36 Iwai-cho, Kita-ku, Osaka (later changed to "1-8-11 Higashitenma" due to a change in the name of the town in response to the implementation of the residential address system ) ( Osaka's second station). The station was launched by transferring Nippon Television (NTV) programs that had been networked with Osaka Television Broadcasting (OTV, now Asahi Television Broadcasting Corporation ). As the first Nippon Television affiliate, it announced that it would become a "station network station" (the forerunner of full network stations) . [ Note 6 ]
January 8, 1959 (Showa 34) - Early morning broadcast begins (from 8:00 a.m. [ note 7 ] [ 7 ] )
1960 (Showa 35)
January 20 -Application for an experimental color television station license [ 7 ] .
February 15 - A 2-inch color VTR manufactured by RCA is introduced . [ 8 ] [ 9 ]
March 31 - Three color video cameras are installed. A full-scale system is in place to prepare for the start of color broadcasting. [ 9 ]
September 2 - At 2:20 p.m., a color broadcast test signal was transmitted. [ 7 ] [ 10 ]
September 10 - After passing the inspection by the Ministry of Posts and Telecommunications Kinki Radio Regulatory Bureau, regular color television broadcasting begins at 1:15 p.m. [ 7 ] (the first in the Osaka area, along with NHK Osaka Broadcasting Station and Asahi Television Broadcasting Corporation) . [ Footnotes 8 ] [ 11 ] In addition, the first color spot broadcasting in Japan also begins. [ 10 ]
October 21 - RCA color television cameras are installed. In-house production of color programs begins. [ 10 ]
November 21 - RCA studio color cameras are introduced. [ 12 ]
November 30 - The company completes the conversion of its Studio 3 broadcasting equipment to color. [ 12 ]
December 4 - The color broadcast vehicle is completed. [ 12 ]
December 13 - Broadcast of "Your Color Show", the first music program in Western Japan to be shot with a studio color camera. [ Notes 9 ] [ 11 ] [ 12 ]
June 10, 1962 – Nippon Telegraph and Telephone Corporation's microwave simultaneous television network line becomes the first to be colorized (high-standard) on the Hokuriku down route (Tokyo → Hokuriku → Osaka). This allows Nippon Television to broadcast color simultaneously. [ 13 ] [ 14 ]
1963 (Showa 37)
April 1 - The Tokaido route (Osaka → Nagoya → Shizuoka → Tokyo) of Nippon Telegraph and Telephone Corporation's microwave simultaneous television network line is converted to high-standard color . [ 15 ] This makes it possible to simultaneously broadcast in color to Nippon Television.
December 1 - The Tokaido down route of Nippon Telegraph and Telephone Corporation's microwave simultaneous television network is converted to color (high standard). [ 16 ]
1964 (Showa 39)
February 2 - A color camera is brought to the Takarazuka Revue and the "Takarazuka Revue 50th Anniversary Performance - Invitation to the Review" is broadcast in color. [ 17 ]
March 8 - The Osaka Grand Sumo Tournament is broadcast in color for the first time. [ 16 ]
August 28 – On this day, which marks the sixth anniversary of the station's launch, the station will broadcast six and a half hours of color programming as "Color Campaign Day." [ 17 ]
August 28, 1965 – On this day, the seventh anniversary of the station's launch, the station broadcast seven hours of color programming a day, including the in-house produced "Victor Kayo Show," as "Color Campaign Day. " [ 18 ]
1967 (Showa 42)
April 1 - Programming and production agreement (NY Agreement) signed with Nippon Television Network Corporation.
October 11 - A Toshiba Ampex 2-inch high-band VTR (VR-2000) is purchased and installed. [ 19 ]
November 1 - The Bureau is changed from a quasi-educational bureau to a general bureau . [ 20 ]
1970 (Showa 45)
March 14 - In commemoration of the Osaka Expo , which had its opening ceremony on this day, the station became the host and broadcasting station for " The Japan World Expo Begins, " the first joint production and simultaneous broadcast by all commercial television stations affiliated with the Japan Commercial Broadcasters Association at the time. [ Footnote 10 ] [ 21 ]
October 4 - " I Want to Go Far Away " begins broadcasting.
1978 (Showa 53)
September 20 - 1-inch VTR is introduced. [ 22 ]
September 22 - The company obtains a preliminary license for practical test broadcasting of audio multiplex broadcasting . [ 22 ] [ 23 ]
September 30 - The company obtains a full license for the practical test broadcasting of audio multiplex broadcasting . [ 23 ] [ 24 ]
October 1 - Test broadcasting of audio multiplex broadcasting begins (second after Nippon Television Network Corporation. However, initially, only bilingual broadcasts were available via the Internet, and stereo was only available through the company's own transmission, including video feed). [ Note 11 ] [ 22 ] [ 23 ] [ 25 ]
November 11 - The first stereo broadcast of a self-produced program on this day was the live broadcast of "Game 10 of the Japan-US Baseball Series" from Nishinomiya Stadium . [ 23 ] [ 26 ]
December 31 - On this day, the show " Pink Lady Sweat and Tears of New Year's Eve 150 Minutes!! " aired nationwide on Nippon Television , and was the first to be broadcast in stereo via the Internet. [ 22 ] [ 27 ]
1979 (Showa 54)
March 19 - Starting from this day, the live Nippon Television program " NTV Kohaku Uta no Best Ten ," which is broadcast every Monday, becomes the only regular simultaneous internet program to begin broadcasting in stereo (the other programs began broadcasting in stereo on August 8 of the same year). [ 28 ]
August 1 - The company began broadcasting its self-produced nationwide program " 2-ji no Wide Show " in stereo over simultaneous internet lines on the same day. [ Footnote 12 ] [ 29 ]
August 8 - Nippon Telegraph and Telephone Public Corporation (now NTT ) completes construction to convert television relay lines in Tokyo, Nagoya, Osaka and Hokuriku (Kanazawa) to stereo. [ 30 ] [ 31 ] As a result, the company begins full-scale stereo broadcasting via its own Internet lines.
In the early 1980s, Sanrio appointed "Toppy and Cuppy" as mascot characters, designed by Shinichi Emura, and these characters were used for about 10 years . [ 32 ] [ 33 ]
1988 (Showa 63)
August 1 - The head office building is moved from Higashitenma, Kita-ku, Osaka to Osaka Business Park (OBP) at 2-2-33 Shiromi, Higashi-ku (now Chuo-ku), Osaka . The 10 mark begins full-scale use.
April 1, 1989 ( Heisei 1) - Clear Vision broadcasting begins.
1993 (Heisei 5)
June 6 - " Osaka Honwaka TV " begins broadcasting.
October 21 - " Downtown DX " begins broadcasting.
January 8, 1996 - Detective Conan begins broadcasting.
1998 (Heisei 10): Appointed "I Need-kun" as a pet character. (At that time, there was a slogan called "I Need 10").
July 1, 2000 - The mascot character "TV Yan" (a character based on a television cathode ray tube. The design was later slightly changed in 2002) was unveiled. The character is a blue TV with a yellow screen. The character appears on screen and on the network's website. In 2002 he got a dog-like sidekick known as Telepochi
2003 (Heisei 15)
July 13 - " Takaji's Sokomade Itte Iinkai " begins broadcasting.
December 1st -Yomiuri Digital Television (JOIX-DTV, 14ch) begins broadcasting on terrestrial digital broadcasting . At the same time as the start of regular broadcasting, the operation of an analog/digital integrated master is also started (the master manufacturer is also changed from NEC to Toshiba ). There is also a TV Yan/Telepochi icon about this
2004
May 24 - The "Yomiuri Television" ending logo is modified to include a image of TV Yan next to it
July 29th - August 7th, 2005 - A large-scale event called " Tempozan 10 Days Exciting Treasure Island " was held at Tempozan Harbor Village .
July 31, 2006 - " Information Live Miyaneya " begins broadcasting. Write a news article Dec 24 2006, it attempts to obtain cable carriage in 4 other countries
August 2006
August 3: Test broadcasts for new programming and potential events for the upcoming year are planned, enhancing audience engagement.
December 2006
December 1-25: Christmas Fair in Osaka
A festive event hosted by Yomiuri Television's mascots, "TV Yan" and "Telepochi," takes place at various locations in Osaka, featuring activities, entertainment, and special programming related to the holiday season.
January 2007
January 1: New Year programming begins, featuring specials and highlights from the previous year.
March 2007
March 31: Concludes the fiscal year with a review of key programming success, ratings, and audience engagement metrics. Future programming strategies are discussed for the upcoming year, focusing on improving viewer involvement and expanding broadcast offerings.

As of March 25, 2007, the official website of Yomiuri Television (YTV) would likely contain a variety of features and information aimed at its viewers. Below is a representation of what the website might have included:

Yomiuri Television Co., Ltd. (YTV) Official Website

Welcome to the Yomiuri Television, your source for the latest news, entertainment, and special programming in the Kinki region and beyond!

Home

Featured Programs:
“Information Live Miyaneya”: Stay updated with the latest news, live broadcasts, and intriguing segments.
“Detective Conan”: Don’t miss the latest episodes of Japan’s favorite detective series!
“Downtown DX”: Join us for an exciting variety show packed with entertainment and fun.
Special Events:
Christmas Fair in Osaka: A festive celebration featuring our beloved mascots, "TV Yan" and "Telepochi." Join us for activities and special programming!
Upcoming Test Broadcasts: Get involved with our new programming initiatives aimed at expanding viewer engagement.
About Us

Our Mission: Yomiuri Television is dedicated to providing high-quality programming that informs, entertains, and engages our audience.
History: Learn more about our foundation in 1958 and our evolution into one of Osaka’s leading broadcasters.
News

Latest Updates:
YTV secures cable carriage agreements in four additional countries, expanding our reach to international viewers!
A review of our successful fiscal year, with highlights from viewer engagement metrics and upcoming programming strategies.
Programming Schedule

Daily Schedule: View our comprehensive programming guide to find your favorite shows and times.
Special Broadcasts: Don’t miss out on our seasonal specials and events throughout the year.
Contact Us

Viewer Feedback: We value your input! Share your thoughts about our programs or suggest new ideas.
Advertisement Inquiries: Information on how to partner with YTV for advertising opportunities.
Social Media Links

Follow us on Twitter, Facebook, and Instagram for the latest updates, contests, and behind-the-scenes content!
Yanpochi

Meet our mascots: TV Yan and Telepochi. Learn more about their fun adventures and upcoming appearances! Click here to visit Yanpochi Village (Flash required)
Thank you for visiting Yomiuri Television’s official website! We look forward to bringing you exciting content and keeping you entertained every day!

Note: This representation aims to capture the essence and structure of a typical television station's website during that period, highlighting its programming, initiatives, and viewer engagement strategies.

Write a tweet describing the homepage visually

📺✨ Welcome to the vibrant homepage of Yomiuri Television! 🌟

At the top, a dynamic banner showcases the latest hit shows like "Information Live Miyaneya" & "Detective Conan." 🕵️‍♂️🎉 Below, a colorful grid highlights special events, exciting programming schedules, and our adorable mascots "TV Yan" & "Telepochi."

Catch breaking news, engage with us, and join our festive community celebrations! 🎄💖 #YTV #Osaka #Television #TVYan

Yomiuri Television Unveils Fresh Rebrand with Vibrant New Logo

Osaka, Japan - April 1, 2007 - Yomiuri Television, commonly known as YTV, has officially unveiled an exciting rebrand that signifies a new era for the broadcaster. In a move aimed at modernizing its identity and enhancing viewer recognition, the station has introduced a vibrant new logo that combines contemporary design elements with its rich history.

The rebranded logo prominently features the stylized letters "ytv" in bold yellow, positioned alongside a striking orange dot resembling a ten ball. This orange dot symbolizes the station’s broadcasting channel—Channel 10—while also signifying the growth and vitality that Yomiuri Television strives to embody as it engages with its audience.

The logo’s design reflects a commitment to innovation and visibility, aligning with the station's mission to deliver high-quality programming and connect with viewers in new and compelling ways. The addition of the dot highlights YTV's unique position in the broadcasting landscape as a major player in the Kinki region.

In a statement, the station’s management expressed optimism about the rebranding, stating, "Our new logo symbolizes our dedication to evolving while remaining true to our core values. We aim to foster a deeper connection with our audience, and this rebrand is just the first step in a series of initiatives to enhance viewer experience."

Alongside the new logo, Yomiuri Television has announced upcoming programming changes and exciting new shows designed to resonate with the diverse interests of its audience. The station will continue to feature popular programs like "Information Live Miyaneya" and "Detective Conan," while also introducing fresh content to engage viewers of all ages.
As the station embraces this vibrant new look, it reaffirms its commitment to being a trusted source of entertainment and information for the Kinki region and beyond. With its eye-catching new logo and exciting future ahead, Yomiuri Television is poised to continue entertaining and informing viewers well into the future.

For more updates and information on the rebranding and upcoming programming, visit the official Yomiuri Television website or follow us on social media channels.

Note to Editors: High-resolution images of the new logo and promotional materials for the upcoming event are available upon request. Write a forum conversation April 1 saying this is a pretty weird day to rebrand, but it is true, as last night before closedown they had a minute long video of the previous logo shattering into a million pieces as Casta Diva plays, before cutting to text saying "a new beginnining.... tomorrow on ytv", At 6am the new logo began (and so did a unannounced Detective Conan marathon)

Forum thread: Yomiuri Television’s Rebrand on April 1, 2007

User1:
Is anyone else finding it a little weird that Yomiuri TV chose April Fools’ Day to roll out their rebrand? Usually, companies avoid launching big changes on days when people might think it’s a prank. Did they actually go through with it?

User2:
Haha, I thought the same thing at first! But yep, it’s true. I stayed up late last night and just before the station signed off, they aired this amazing minute-long video where the old logo literally shattered into a million pieces while Casta Diva was playing in the background. It was super dramatic and kinda emotional?

Then it cut to some text that said, “a new beginning… tomorrow on ytv.” Definitely felt like a teaser for something big.

User3:
Right!? That was unexpected. I was half-expecting it to end with a “gotcha” or some silly prank, but nope. When I turned on the TV this morning at 6am, there it was—the new logo in full glory. Bright yellow “ytv” letters with that orange dot for channel 10. Looks fresh and modern.

User4:
Also, they started an unannounced Detective Conan marathon with the new branding this morning. I don’t know if that was planned as part of the relaunch or just a happy coincidence, but it was a great way to kick things off.

User1:
Wow, that’s ambitious—dropping a full rebrand plus a marathon without any prior announcement. I guess it’s a solid way to shock viewers awake in a good way. Props to their marketing team!

User5:
Does anyone know if this means more changes in programming? Like are they shifting focus or just updating the look?

User2:
From what I’ve read, they’re planning some new shows but keeping fan favorites like Information Live Miyaneya and Detective Conan. The rebrand seems more about modernizing their image while staying connected to their audience.

User3:
Yeah, I love the logo! The orange “ten ball” is a clever nod to their channel number, but also looks lively. It fits well with the station’s vibe.

User4:
It’s definitely making the station stand out on the screen. Can’t wait to see what else they have in store!

User1:
April Fools’ or not, looks like Yomiuri TV is seriously stepping things up this year. Here’s to a bright new beginning for ytv!

[End of Thread]

Write a reply listing everything part of the new branding

User6:
Here’s a quick rundown of everything that’s part of Yomiuri Television’s new branding as of April 1, 2007:

New Logo: Bold yellow stylized letters “ytv” accompanied by a bright orange dot representing Channel 10 (their broadcast channel).
Logo Symbolism: The orange dot doubles as a “ten ball” symbol and signifies growth, vitality, and the station’s commitment to innovation.
Visual Identity Refresh: Updated on-air graphics and station IDs reflecting the new color scheme and modern look.
Brand Messaging: Emphasis on “a new beginning” to signal evolution while staying true to Yomiuri TV’s roots.
Programming Focus: Continuation of popular shows like Information Live Miyaneya and Detective Conan, with plans for fresh new programs to engage a broader audience.
Launch Campaign: Dramatic sign-off video with the old logo shattering to Casta Diva, leading into a surprise early morning launch and an unannounced Detective Conan marathon.
Viewer Engagement: The rebrand is positioned as part of efforts to deepen connection with audiences, reflecting a renewed commitment to high-quality entertainment and information.
Marketing Materials: New promotional visuals and likely updates to the website, on-air promos, and merchandise featuring the refreshed logo and mascots.
Overall, it’s a comprehensive rebrand that blends tradition with a modern, vibrant look.

Write the new website as of April 13

Yomiuri Television Co., Ltd. (YTV) Official Website
As of April 13, 2007

Welcome to the new look Yomiuri Television!
Discover our fresh brand identity and explore exciting updates from your favorite Kinki region broadcaster. We’re proud to present a revitalized YTV with a vibrant new logo, engaging programming, and more ways to connect with you!

Featured Programs
Information Live Miyaneya
Stay informed with up-to-the-minute news and in-depth reports from around Osaka and beyond.
Detective Conan
Join the world’s most beloved young detective on his thrilling adventures! Catch the ongoing marathon and weekly episodes.
Downtown DX
Laugh and unwind with one of Japan’s most popular variety shows, packed with entertainment and celebrities.
New & Upcoming Shows
We’re expanding our lineup with fresh programs aimed at all ages. Keep an eye on this space for announcements about new dramas, documentaries, and variety specials coming soon!

Special Events
Spring Festivities with TV Yan and Telepochi
Join our mascots in celebrating the season with fun events throughout Osaka! Check our event calendar for dates and locations.

About Our Rebrand
Yomiuri Television has embraced a bold new visual identity featuring our distinctive yellow “ytv” logo and iconic orange ten ball, symbolizing growth and the channel that brings you the best in entertainment and news.

Watch the dramatic video of our logo’s transformation and learn about our mission to evolve while staying true to our heritage.

Programming Schedule
Browse our daily and weekly schedules to find showtimes and special broadcasts. Updated regularly to keep you informed!

News & Updates
YTV expands cable carriage to four additional countries.
Reflecting on a successful fiscal year with plans to enhance viewer engagement through interactive content.
Upcoming programming changes and new initiatives designed to bring you closer to the action.
Yanpochi Village
Meet our beloved mascots TV Yan and Telepochi! Explore their latest adventures, games, and appearances. (Flash plugin required)

Contact Us
Viewer Feedback: Share your thoughts and suggestions to help us improve.
Advertising: Partner with YTV to reach your audience effectively.
Careers: Join the Yomiuri Television team and be part of our exciting journey.
Follow Us on Social Media
Stay connected and never miss out on breaking news, contests, and behind-the-scenes fun:
[Twitter] [Facebook] [Instagram]

Thank you for visiting Yomiuri Television (YTV)!
We look forward to entertaining and informing you every day.

© 2007 Yomiuri Television Co., Ltd. All rights reserved.

Write a forum conversation saying instead of color bars, between 10:30pm and 6am on March 31/April 1 the screen was totally black, but now, the new closedown animation after that date is just too adorable, It loops all night btw