Generate an executive summary for the brochure below

1.0	Introduction
The introduction of the Cola Juicy sub-brand by Coca-Cola is based on the parent brand's position and emerging trends in the children's beverage market. The rationale behind its introduction lies in the growing demand for healthier beverage options for kids, driven by concerns about childhood obesity and the impact of sugary drinks on children's health.
By launching Cola Juicy, Coca-Cola aims to fill the gap in the market for parents seeking healthier options for their children. This strategy allows the company to expand its product line and cater to a specific market segment, namely children. By targeting this demographic, Coca-Cola can establish a loyal customer base that will potentially continue to purchase Coca-Cola products as they grow older.
2.0	Brand Identity of the new sub-brand
The brand identity of Coca-Cola’s juicy sub-brand is focused on establishing its dominance in the emerging market of children’s beverages. The brand identity encompasses both external and internal aspects.
2.1	External Brand Identity: This entails how the physical outlook, features and characteristics of Coca-Cola Juicy establish its brand positioning in the market. This includes;
Logo: The sub-brand logo features a playful and vibrant design, incorporating elements that resonate with children, such as fruit illustrations or cartoon characters. The logo will be visually appealing and easily recognizable. See apendix
Tagline: A catchy and memorable tagline that can convey the essence of the sub-brand (Kapferer, 2016). It is tagged “The taste you can trust”. See apendix
Typeface: The choice of typeface should align with the target audience and evoke a sense of fun and energy (Kapferer, 2016). A friendly and legible typeface, with rounded edges and vibrant colours, could be suitable for the sub-brand messaging.
Brand Colors: The colour palette for Cola Juicy will be bright and vibrant, capturing the attention of children (Keller & Lehmann, 2003). Colours like orange, green, red, and yellow will be used to convey energy, freshness, and fun.
2.2	Internal Brand Identity: This entails the identity of Coca-cola Juicy within the company. This includes;
Brand Culture: The sub-brand will foster a culture that promotes health, well-being, and enjoyment for children. The internal brand culture could focus on creating a positive and inclusive environment, where teamwork, creativity, and innovation are encouraged (Interbrand, 2020).
Brand Ethos: The ethos of Cola Juicy will revolve around providing children with delicious and refreshing beverage options that prioritize their health and wellness. It should emphasize the use of natural ingredients, sustainability, and transparency in sourcing and production processes (Aaker, 2012).
Brand Purpose: The purpose of Cola Juicy is to revolutionize the children's beverage market by offering healthier alternatives that are both enjoyable and beneficial for kids. The sub-brand purpose is to address the concerns of parents about sugary drinks and provide them with a trusted and appealing option for their children (Olins, 2008).
2.3	Positioning in the Market: Cola Juicy can position itself as a leader in the market for healthier children's beverages. It can differentiate itself by emphasizing its low-sugar content, natural ingredients, and wide range of appealing flavours. The sub-brands positioning should focus on meeting the needs and desires of both children and parents. It should communicate the fun and flavorful experience that Cola Juicy offers while assuring parents of its nutritional benefits. 

3.0	The Value Proposition 
The value proposition of the Cola Juicy sub-brand lies in its ability to attract consumers from both functional and emotional perspectives, offering a unique and enjoyable experience throughout the customer journey. From a functional perspective, Cola Juicy's low-sugar content and use of natural ingredients make it an attractive choice for health-conscious parents. It addresses their concerns about their children's sugar intake while providing a flavorful alternative to traditional sugary beverages. The sub-brand wide range of appealing flavours, such as strawberry, orange, apple, and vanilla, caters to children's taste preferences, enhancing its functional appeal (Davis, 2017).
From an emotional perspective, Cola Juicy aims to create a positive and engaging brand experience for children. The playful branding, vibrant packaging, and cartoon-like imagery contribute to the sub-brand appeal, capturing children's attention and fostering a sense of fun and excitement. The sub-brand emphasis on health and well-being aligns with parents' emotional desires to provide their children with nutritious options (Davis, 2017). 
The consumer experience of the Cola Juicy sub-brand is designed to be enjoyable and memorable. Starting with the initial discovery and interaction with the playful packaging and vibrant branding, consumers, especially children, are drawn to the sub-brands appealing visual elements. The availability of a variety of flavours adds to the excitement, allowing children to choose their preferred option (Kapferer, 2012).
In terms of subsequent interactions, Cola Juicy can engage with consumers through various channels, such as social media, where they can share their experiences, participate in contests, and provide feedback. By actively involving consumers in these interactions, the sub-brand strengthens its relationship with its target audience, fostering loyalty and advocacy.

4.0	The Launch Tactics of the New Sub-Brand
The launch of the Cola Juicy sub-brand will employ various tactics to create awareness, generate interest, and establish a strong market presence. These include;
Behavioural Marketing: Targeted online advertisements and social media promotions can also be used to reach parents and children who have shown interest in healthier beverage options.
Content Marketing: This can include blog posts, videos, and social media content that focus on topics such as healthy hydration for kids, the importance of natural ingredients, and fun recipe ideas using Cola Juicy as an ingredient. The content should be shareable, valuable, and aligned with the sub-brands messaging.
Influencer Partnerships: Collaborating with relevant influencers can help reach a wider audience and build credibility. Identifying influencers who specialize in parenting, health, or nutrition-related content can allow Cola Juicy to tap into their established communities. 
Public Relations: Leveraging public relations strategies can generate media coverage and buzz around the sub-brand (de Chernatony & McDonald, 2003). Press releases can be distributed to relevant media outlets, highlighting the sub-brand launch, mission, and unique selling points. 
Going forward, the management of the Cola Juicy sub-brand will focus on several key aspects:
Product Quality and Innovation: Continuous attention to product quality, taste, and nutritional value is essential to maintain customer satisfaction and meet evolving consumer expectations (Keller, 2013). 
Customer Feedback and Engagement: Regularly interacting with customers through social media, surveys, and events can foster loyalty and improve brand perception.
Marketing and Communication: A consistent marketing and communication strategy is crucial for ongoing brand management (Keller, 2008). This includes maintaining an active online presence, leveraging social media platforms, and regularly updating the sub-brand website with engaging and informative content