eAware Business Plan
Write in parsgraphs to explain each point below:
.Introduction

Ø  One company that is registered to the LCC is eAware and you will be working with them to help promote and raise awareness for their brand 

Ø  What will you be doing for them? Give an overview.

.About eAware

Give an overview of this company here.

Ø  What do they do?

Ø  What is their current position?

Ø  Why do they need social media to help them?

.eAware Business Aims and Requirements 

What are some of eAware’s business aims? What do THEY want for their business?

What will YOU do for their business?

e.g. 

Ø  eAware needs to raise awareness for their company

Ø  Promote their brand and make it successful

Ø  At the moment, only a local brand but have aims of becoming national (with the help of social media)

Ø  Establishing timescales and responsibilities for the use of social media within a business.

You will: 

Ø  Train and expand skills by offering work experience to IT technicians

Ø  Provide IT support 

Ø  Assist with advertising selecting suitable social media platforms

Ø  Help with “building a brand” e.g. logo, slogan, theme, etc.

Ø  Identify criteria for measuring success of the use of social media 

Ø  Identify targets for the use of social media e.g. number of followers, ‘likes’ and shares.

 

.eAware Success Criteria and Targets:

What is the target for eAware by the end of this project?

Ø  You can make a list of a few MAIN points/ objectives

Identify what success will look like for eAware by the END of this project.

Ø  What is the success criteria? (can do this in bullet points)

 

.Using Social Media

Identify how you intend to use social media to help eAware

You must consider business aims (as above) because not all social media platforms suit all businesses

eAware is about their EXPERTISE and their SERVICES and CUSTOMER SERVICE

What will you use social media for and how will it help eAware?

e.g. Social media can help with:

Ø  Provide IT support and customers service for students

Ø  To raise awareness for their brand (locally and future aims à nationally)

Ø  Develop online community where customers can enquire and leave feedback

Ø  To create promotional content (e.g. adverts, posters, banners, posts, etc.)

Ø  Advertise services that eAware will offer (what will entice customers?) i.e. IT hardware support, software support, hardware installation support, software training, etc.

Ø  Enforce and follow social media policies 

Ø  Etc….

.Content Planning

Who is your target audience?

How will the content you are planning to make for eAware help to improve their business?

e.g. 

Ø  Raise awareness, therefore raise demand and hire more staff

Ø  Create a webpage offering services, allows feedback, provides advice (free? ) and recommendations, online help/ support, shows opening times of business

Ø  Create Facebook, Twitter and Instagram pages à main platforms of social media at the moment (especially for your target audience of students)

Ø  Create a blog

Ø  Create LinkedIn account

Ø  Provide YouTube support for simple “do it yourself” technical issues

Ø  Supply free USB’s or HDD’s which have pre-installed folder structure

Ø  Improve hardware security

Ø  etc…

 

.Time Scales

Why is it important to identify time scales for each planned task?

 

Main Task

Secondary Tasks 

Week 1

Create a webpage, upload content  

Ø Share webpage on other social media platforms once created

Ø Brainstorm and upload content as going along

Week 2

Create  Facebook page, upload posts and images

Ø Share webpage on other social media platforms once created

Ø Brainstorm and upload content as going along

Ø Track friends, likes, etc.

Week 3

Create Instagram page, upload posts and images

Ø Share webpage on other social media platforms once created

Ø Brainstorm and upload content as going along

Track friends, likes, etc.

Etc…. add the rest here

 

 

 

 

 

 

 

 

 

.Publishing Schedules

Research the best time to publish content and discuss your findings.

Create a publishing schedule e.g. type of content you will post, how frequently, day and time

Type of Content

Posting Schedule 

Posts on Facebook  

Ø Every 2 days- to keep clients in the loop as to what is happening and what eAware are up to.

Ø 

 

Images on Facebook 

Ø  

 

 

 

Posts on Instagram

Ø 

 

 

 

 

Tweets

 

Videos on YouTube

 

Etc…

 

 

 

 

.Keyword Strategy

How can you include keywords in your profiles to raise awareness and “hits”?

See page 198-199 in textbook for further info

e.g. Google Adwords à add screenshot of evidence of this (like it shows in textbook)

 

.Developing and Online Community

Carry out some research and create a strategy that will allow eAware to develop an online community

e.g. Promotional techniques like requesting feedback, do a survey and show the results of what people would like to see the company offer, how social media should look, special offers, etc.

Add some screenshot of evidence of this.

Discuss strategies that you WILL implement such as:

e.g. posting and image with a caption “ Check out our new video on how to use Desktop Publishing software. What do you think?” à engages users to respond and builds rapport with online community

 

.Developing a social media policy

Create a “Social Media Policy for eAware

Research some existing policies for other companies and see what ideas you can use.

Your policy must include:

Ø  Company philosophy

Ø  Promotion of honesty and respect for posted content

Ø  Confidentiality of information

Ø  How to deal with security issues

Ø  Legal and ethical considerations

.Legal and Ethical Issues

What are some legal issues that eAware must consider when dealing with social media and posting?

e.g.

Ø  Data Protection Act

Ø  Copyright Laws

Ø  Computer Misuse Act 

Ø  Authenticity of posts

Ø  Cookies Web Policy

Ø  Creating a social media policy and following it

Ø  Discrimination (staff and clients)

 

 

 


.Justifying Planning Decisions

For each decision you have made- you must justify it, explaining WHY you are doing it that way and EXPLAIN how it will fulfil its purpose and meet business requirements.

When explaining, refer back to the specific point from your business requirement (you should have a bullet point list of this above)

You can do this with subheading or as a table.

e.g. 

.Decision

.Justification

Choice of social media platforms:

Twitter

Instagram

YouTube

Facebook

LinkedIn

Etc….

Explain why you have chosen these platforms

How will they meet business requirements? (make reference to your ACTUAL business requirements above on page 1)

Choice of content:

Tweets

Facebook posts

YouTube videos

Instagram posts

Blogs

Etc….

Explain why you have chosen this type of content to post.

 

How will they meet business requirements? (make reference to your ACTUAL business requirements above on page 1)