TVPresFan22 commented on 01 May 2024

ITV1 seem to have adopted a new look today, the new idents have shots of a theatre, as the song Mr Blue Sky plays, saw it just before the news this morning. Write a continuation forum convo about the user’s opinions on the new look, a user says it kinda feels interim,
TVAddict_98 replied on 01 May 2024

Interesting observation, TVPresFan22! I also caught the new idents this morning. The theatre theme is quite a shift from their previous style. Using “Mr Blue Sky” definitely gives it a cheerful vibe, but I agree with the feeling that it might be interim. It doesn’t seem to anchor itself strongly to any brand message like their previous campaigns did. What does everyone else think? Does it resonate with ITV1’s branding or feel like a placeholder?

Cinephile123 replied on 01 May 2024

Hey everyone! Caught the new idents too. While the visuals are beautifully shot, and the ELO classic is always a joy to hear, it does feel a bit generic. Like it could easily be a summer campaign promo rather than a permanent identity change. Does anyone know if this change ties to any specific upcoming ITV events or series? That might give us more context on this choice.

VisualBuzz09 replied on 01 May 2024

Greetings! Although I appreciate the fresh aesthetic, I must say the choice of visuals paired with “Mr Blue Sky” feels surprisingly safe for ITV1, especially considering their recent push towards being seen as innovators in broadcast. However, the temporary vibe might be intentional, possibly testing public reaction before fully committing to a new branding strategy. Also, fun fact: the use of theatre shots might be a nod to ITV’s increased investment in drama this year?

DramaQueenUK replied on 01 May 2024

Hello all! The new style did catch me off guard with its simplicity and throwback vibes. But thinking about it, maybe ITV1 is trying to evoke a nostalgic, feel-good atmosphere as they prepare us for a line-up featuring more theatrical productions or adaptations? If that’s the case, I feel these iditere particularly significant given the pandemic’s impact on the arts sector. Perhaps they’re subtly signaling their support and upcoming focus?

TechieGuy44 replied on 01 May 2022

Has anyone else considered that maybe this interim feeling is exactly what ITV is going for? A sort of cleansing palette or bridge before they introduce something more permanent later in the year? It’s not uncommon for networks to employ transitional branding, especially when gearing up for a major shift in content or corporate direction. Let’s keep an eye on this—it could be part of a bigger strategy at play!

TVPresFan22 replied on 01 May 2024

All brilliant points! It’s definitely sparked an interesting discussion among us. Something about combining a classic hit with modern, yet understated visuals could be setting the stage for something bigger. Whether it’s interim or not, it’s gotten our attention and perhaps that’s part of the plan. Let’s wait and see what ITV1 rolls out next. Thanks for sharing your thoughts!
Write a follow up on May 11 where a user says the REAL new look is launching on May 24 and features a family of animated owls, A user says “What’s the point of them even making the Mr Blue Sky idents, if they’re going to be SO short lived”
ScreenSleuth101 replied on 11 May 2024

Hello everyone! Big news update here. I just heard from a reliable source that the real new look for ITV1 is set to launch on May 24, and guess what? It features a family of animated owls! Sounds like quite the departure from the current theatre-themed idents with “Mr Blue Sky.” It looks like those were indeed just a short-term thing.

RetroTVFan replied on 11 May 2024

What’s the point of them even making the “Mr Blue Sky” idents, if they’re going to be SO short-lived? It feels like a waste of resources and audience attention. It’s confusing and slightly frustrating to see a brand switch gears this fast. Does anyone else feel like this kind of quick change dilutes the impact of their campaigns?

VisualBuzz09 replied on 11 May 2024

You make a valid point, RetroTVFan. Quick transitions can indeed be jarring and potentially waste funds that might be used more effectively. However, from a marketing standpoint, these transient idents might serve as a buzz-generating tactic, keeping ITV1 actively discussed and in the public eye even between major branding shifts. Maybe it’s all part of keeping viewers engaged and curious?

MediaMogul replied on 11 May 2024

I too was initially puzzled by the quick succession, but considering ITV1’s history of creative marketing strategies, this could be another innovative approach to keep the audience guessing and talking. Theatrical idents followed by animated owls? It’s disparate, yes, but it’s memorable. This might be exactly what they aim for: unpredictability in their brand presentation.

DramaQueenUK replied on 11 May 2024

Yes, the flip can be disorienting, but I’m excited to see what these animated owls are all about. It definitely suggests a shift towards family-friendly content or perhaps a whimsical series? Either way, I’m withholding judgment until the full reveal. ITV1 has surprised us pleasantly in the past.

TVPresFan22 replied on 11 May 2024

Thanks for diving into this, everyone. While the short-lived “Mr Blue Sky” idents felt abrupt, perhaps it was a strategic placeholder to maintain freshness and stir conversation. Looking forward to seeing how the animated owls play into their new strategy and what theme they intend to convey with this unexpected motif. Let’s stay tuned for May 24!
Write a convo where a user asks if ITV2 and 3 are joining in the new owl-themed look as well, because since May 2 ITV2 have had a ident of a swimming pool with “Oh My God” (the Lily Allen cover), while ITV3 have had a western scene with Knights of Cydonia playing since May 3, both of which also have an interim feel to them, a ITV exec then says what will happen