WRITE METHODOLOGY FOR THIS CALL FOR PROPOSAL IN UN TONE, FLUENCY, AND WRITING STYLE 
OVERVIEW OF THE FUNCTIONS OF THE POST
The project “Africa-Europe Partnerships for Culture: Promoting Culture and Heritage-based Sustainable Tourism in Southern Africa”, supported by the European Union and implemented by UNESCO aims to enhance the contribution of culture and heritage to sustainable development. The project focuses on strengthening culture and heritage-based tourism development, diversifying tourism offerings and delivering high-quality visitor experiences at selected UNESCO-designated sites and cities. The efforts are designed to improve livelihoods of the communities across the region, including youth, women and indigenous peoples, through capacity building and the creation of opportunities for income-generation and jobs. 
Each of the six countries selected one site that will participate in the project, based on a criterion established by UNESCO.  In Eswatini, following consultations with the relevant stakeholders, the government identified Matsanjeni North Inkhundla to participate in the project.
Matsanjeni North falls within the boundaries of Lubombo Biosphere Reserve, a designated UNESCO Biosphere Reverse recognised for its ecological value, cultural richness, and environmental significance. The region is renowned for its vibrant traditions, diverse indigenous knowledge systems, and deep historical ties that shape the identity and way of life of its people. The area’s cultural landscape expressed through local festivals, traditional crafts, oral histories, and sacred sites offers immense potential for sustainable tourism development that honours heritage while promoting socio-economic resilience. This makes Matsanjeni North an ideal area for cultural cooperation and sustainable development through the Africa-Europe partnerships for culture project. 
Long Description
As part of the inception phase of this project, UNESCO seeks the services of experienced consultant(s) to conduct a baseline study in Matsanjeni North Inkhundla. The purpose of the study is to assess existing conditions and inform the refinement of the project's Theory of Change and Monitoring and Evaluation Framework.  
The baseline study seeks to assess the following: 
•	Tourism trends at the site including current tourist arrivals.  
•	Effectiveness of the Site’s Marketing and Tourism Strategy (if it exists). 
•	Current sustainable tourism practices at the site. 
•	Existence or non-existence and effectiveness of a Destination Management and Marketing Organisation (DMMO) (or alternative structure). 
•	Site Management structure and its effectiveness. 
•	Existence or non-existence of critical strategic documents such as the Site Integrated Management Plan, Disaster Risk Management Plan, Disability Inclusion Plan 
•	Interpretation and visitor facilities including analysing current interpretation and storytelling frameworks and content. 
•	Key stakeholders to be involved in project implementation, particularly at local level. 
•	 Number of tourism players/operators operating in the World Heritage site 
•	The level of community involvement in tourism activities at the site and any gaps that exist. 
•	General perception of the site by tourists (based on visitor feedback surveys, testimonials etc).  
•	Cultural groups and artists working at the site or its vicinity and their levels of income. 
The contractor shall undertake the following activities to fulfil the purpose of the baseline study: 
•	Study the Monitoring and Evaluation Framework of the “Africa-Europe Partnerships for Culture” project to get a better understanding of the baseline information required. UNESCO will avail the appropriate project document sections to the winning contractor at contracting stage.  
•	Work closely with the national and site authorities and conduct a desk review of all the necessary documents to gather relevant information especially on tourism trends, management of the site, interpretation and storytelling etc. Ensure that the desk review responds to the purpose of the baseline study, drawing some comparisons between site-specific data and the national-level data (or that of other sites).  
•	Design, develop and implement the appropriate data collection instruments to collect all the relevant information. The type of data to be collected should be guided by the Project M&E Framework.   
•	Engage all the relevant stakeholders including site managers, local communities and national authorities as part of data collection. 
•	Analyse and present the data providing the appropriate baselines to each indicator defined in the Project M&E Framework. 

Please note that all candidates must complete an on-line application and provide complete and accurate information. To apply, please visit the UNESCO careers website. No modifications can be made to the application submitted.
The evaluation of candidates is based on the criteria in the vacancy notice, and may include tests and/or assessments, as well as an interview. 
UNESCO uses communication technologies such as video or teleconference, e-mail correspondence, etc. for the assessment and evaluation of candidates.
Please note that only selected candidates will be further contacted and candidates in the final selection step will be subject to reference checks based on the information provided.