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# tactiq.io free youtube transcript
# Everything You Need to Know About SMS Marketing in 2025
# https://www.youtube.com/watch/5pLGOAC4Wgw

00:00:00.280 okay so SMS marketing is the future why
00:00:03.439 I mean who doesn't check all of their
00:00:05.200 text messages pretty much everybody in
00:00:06.879 the US SMS marketing messages have an
00:00:08.880 average open rate of 98% which means
00:00:11.880 that when you click send you are almost
00:00:13.920 guaranteed that all of your SMS members
00:00:16.239 are going to see your message and these
00:00:18.039 are people who already know like and
00:00:20.320 trust you these aren't cold audiences
00:00:22.119 these are people who have bought from
00:00:23.199 you or have given you their phone number
00:00:24.640 so this brand who's the SMS list I
00:00:26.320 manage has generated
00:00:28.560 $750,000 throughs Marketing in the past
00:00:30.920 30 days and that contributes to 20% of
00:00:33.480 the Brand's total revenue to take this
00:00:36.120 one step further automations which we
00:00:37.960 set up once check in on and optimize and
00:00:39.879 just let run in the background the on
00:00:41.360 average 15% click rates and has
00:00:43.360 generated
00:00:45.000 $422,000 in this past 30-day period
00:00:47.440 pretty freaking crazy building a strong
00:00:49.559 SMS list is an asset that nobody can
00:00:52.000 take away Zuck can't like shut down your
00:00:54.440 SMS list like you can with like your
00:00:55.879 Facebook ads now SMS is super super
00:00:58.640 simple but that does not mean that it is
00:01:01.359 easy there's a big difference there and
00:01:03.079 there are a lot of nuances I've
00:01:04.959 literally sent tens of millions of total
00:01:07.119 SMS messages and reviewed the data
00:01:08.880 points and everything so I'm going to
00:01:10.040 save you all that time the years of
00:01:12.080 testing and of course the cost that came
00:01:13.759 with that everything is going to be in
00:01:15.720 this video so let's break down SMS
00:01:17.600 marketing so you can have it as one of
00:01:19.320 your top channels for your Ecom store so
00:01:21.360 SMS marketing it's literally just text
00:01:23.520 messages very similar to email marketing
00:01:25.640 but it's just text super simple so you
00:01:27.640 think okay let's just type up some text
00:01:29.600 send it to our customers and we're good
00:01:31.280 I wish but there are a lot of nuances
00:01:34.000 with SMS marketing so let's go over some
00:01:35.880 of these nuances the first Nuance with
00:01:37.880 SMS marketing is frequency and how often
00:01:40.280 you can send messages SMS marketing is a
00:01:42.720 bit more intrusive you're going into
00:01:44.759 like one of the main apps on somebody's
00:01:46.240 phone you're sending them a ding sound
00:01:48.360 and a vibration and it's not something
00:01:49.840 like email marketing where you can send
00:01:51.159 four to five messages a week and not get
00:01:53.040 any backlash from customers for this
00:01:54.719 reason unsubscribe rates on SMS
00:01:56.479 marketing are way higher than with email
00:01:58.799 marketing so we want to send much less
00:02:01.039 frequently and only send important
00:02:03.159 messages so that we can avoid these high
00:02:04.960 unsubscribe rates for these people where
00:02:06.880 we've worked so hard to get their phone
00:02:08.440 number now to just make things super
00:02:10.038 easy for you I wouldn't recommend
00:02:11.760 sending more than one maybe two SMS
00:02:14.840 messages per week and I've tested this
00:02:17.120 the more you send the higher your
00:02:18.680 unsubscribe rates go so make sure that
00:02:20.319 you're only sending on like big events
00:02:22.160 or important messages and you can get
00:02:23.959 creative with your messaging and then
00:02:25.360 also your segmentation so that you make
00:02:27.280 sure that you're not annoying people
00:02:29.040 again try not to send more than once per
00:02:31.080 week every now and again you can do
00:02:32.519 twice now the second Nuance is SMS
00:02:34.760 messages versus MMS messages SMS
00:02:37.599 messages are the main kind of like what
00:02:39.920 you picture for like SMS marketing where
00:02:41.560 it's just text and then like a link
00:02:43.800 however MMS messages are the ones that
00:02:46.239 also have an image so you have a text
00:02:48.360 with just text and then also there's
00:02:49.840 like an image or a gift now ideally you
00:02:51.680 want to be able to send images to your
00:02:53.239 customers however MMS messages are
00:02:55.879 usually 2 to three times more expensive
00:02:58.840 than SMS messages and this is really
00:03:00.800 important to pay attention to because
00:03:02.400 SMS messaging is much more expensive
00:03:05.040 than email where it literally costs like
00:03:06.440 a fraction of a scent so you really want
00:03:08.040 to be careful with your spend and so if
00:03:09.400 MMS messages are two to three times more
00:03:11.200 expensive than SMS that means that if
00:03:13.599 you including an image or a gift or
00:03:15.799 whatever in an MMS needs to generate two
00:03:18.120 to three times more revenue for it to be
00:03:20.599 worth it in an Roi perspective to send
00:03:23.519 that MMS and in my experience that is
00:03:25.760 very very rare to have one image
00:03:27.599 generate so much more Revenue so I would
00:03:29.280 highly recommend just sticking to SMS
00:03:31.760 messages text only as much as you can
00:03:34.280 unless it's absolutely necessary to
00:03:35.959 include an image this way you're making
00:03:37.400 the most out of your Roi and still SMS
00:03:39.439 messages perform really well so going to
00:03:41.680 the third nuance and that is going to be
00:03:44.200 your message length so with one SMS
00:03:46.519 message you only have 160 characters
00:03:49.040 which is really not a lot if you go over
00:03:51.319 one character from 160 to 161 you're not
00:03:54.519 just sending one SMS message that's
00:03:56.400 actually two SMS messages and so you are
00:03:59.000 charged on two SMS rather than one so if
00:04:01.439 you go over to like 161 characters
00:04:03.599 you're paying double the price and this
00:04:05.280 goes on for like 3 SMS to 4 SMS all
00:04:07.760 split up by 160 characters and if you do
00:04:09.959 go over you're going to have to pay
00:04:11.120 double and again it is very very rare
00:04:13.879 for kind of this extra messaging to
00:04:15.840 generate you 2x more Revenue so we do
00:04:18.238 not have a lot to work with here so our
00:04:20.478 SMS messaging needs to be very short
00:04:23.440 clear and concise I would not recommend
00:04:25.600 trying to go over because again if you
00:04:27.600 go over you're going to have to generate
00:04:29.039 two times more Revenue just keep your
00:04:30.400 messages short sweet waste no space and
00:04:33.120 just try to get it under 160 characters
00:04:35.000 with a simple point to get across to the
00:04:36.800 customer and the fourth and last Nuance
00:04:38.440 I want to cover is emojis it would be
00:04:40.520 amazing to be able to spice up your
00:04:42.000 messaging since you can't really have
00:04:43.400 images cuz they're so expensive and just
00:04:44.960 send a ton of emojis to catch a
00:04:46.680 customer's eye but emojis absolutely eat
00:04:49.240 up your character limit of 160
00:04:51.240 characters emojis use a different kind
00:04:53.280 of code which I don't really understand
00:04:54.800 the science of it but what I do know is
00:04:56.560 that emojis take up the equivalent of 35
00:04:59.160 to 50 characters and we already only
00:05:01.479 have 160 characters to work with so I
00:05:03.360 would recommend staying away from emojis
00:05:05.680 as much as you can or else you're going
00:05:06.960 to have to pay up for it so with all the
00:05:08.800 character limits and limitations that we
00:05:10.720 have in our SMS marketing our messages
00:05:12.400 need to be pretty Bare Bones and simple
00:05:14.560 now that doesn't mean it can't be
00:05:16.039 effective which I showed you at the
00:05:17.600 beginning of this video the results that
00:05:19.759 you can drive with these simple
00:05:21.000 messaging tactics so I wanted to just
00:05:22.520 drill that into you and talk about those
00:05:23.919 nuances cuz I get a lot of questions on
00:05:25.639 SMS marketing and also to just show that
00:05:28.120 our messaging has to be simple so need
00:05:29.840 to focus on when we're sending SMS
00:05:31.680 messages and what we're sending rather
00:05:34.000 than the intricate copy and like the
00:05:35.880 tactics within them so now we have that
00:05:37.360 base understanding let's get into how to
00:05:39.039 get started with SMS marketing you can't
00:05:40.759 send SMS messages without an SMS
00:05:43.440 provider so these are softwares which
00:05:45.360 let you set up a phone number with them
00:05:47.919 and you're able to track your data set
00:05:49.520 up automations and all this good stuff
00:05:51.319 in my opinion there's no right answer
00:05:53.120 for your SMS platform they all pretty
00:05:54.960 much do the same things if you use
00:05:56.360 clavio for email marketing which I
00:05:58.160 really hope you do then I'd recommend
00:06:00.319 just sticking to clavio for SMS to
00:06:02.560 consolidate all your marketing into one
00:06:04.160 place but the two other main options are
00:06:06.039 attentive and postcript which are both
00:06:08.000 solid options as well they're going to
00:06:09.400 try to sell themselves against each
00:06:11.080 other on like oh we have this crazy new
00:06:12.880 AI like yada y y feature but in reality
00:06:15.199 you never really use those features and
00:06:17.720 they're pretty marginal and they're
00:06:18.800 relatively the same price so I recommend
00:06:20.599 just sticking with one platform whatever
00:06:22.400 it may be and just use that I don't need
00:06:24.319 to walk you through how to get set up in
00:06:26.039 like a step by step they have really
00:06:27.800 in-depth guide so you can just go to
00:06:29.280 their website and then get set up it
00:06:30.880 literally takes minutes so we know how
00:06:32.240 to get started with SMS now let's talk
00:06:34.479 about how to actually grow your SMS list
00:06:36.720 similar to email marketing there are two
00:06:38.039 main ways to grow your SMS list we have
00:06:40.479 post purchase optins and then we also
00:06:42.440 have popup forms on your Shopify
00:06:44.560 purchase page when somebody's about to
00:06:46.199 make an order you can have a check box
00:06:47.919 essentially saying like do you agree to
00:06:49.319 sign up for marketing and I like to
00:06:51.120 always have that for all of my clients
00:06:52.639 so that we constantly are getting phone
00:06:54.479 numbers from people who buy from us easy
00:06:56.080 way to just grow your list in the
00:06:57.199 background but the most effective way to
00:06:58.639 grow your SMS list is with popup forms
00:07:01.120 and I have multiple different resources
00:07:02.599 and YouTube videos you can watch this
00:07:04.039 one is like an hour long which goes
00:07:05.919 Super in depth on how to create popup
00:07:07.560 forms that convert at a high level so
00:07:09.400 you can get as many people onto your
00:07:10.840 email and SMS list as possible for
00:07:12.639 context most brands I audit only have a
00:07:14.240 form that converts like around 2 to 3%
00:07:16.120 of website visitors into email list
00:07:17.960 subscribers and SMS subscribers however
00:07:20.080 in this video I show you how to get to
00:07:22.199 8% to 10% essentially like tripling the
00:07:24.840 amount of people entering your list
00:07:26.240 popup forms do have a fine line because
00:07:28.240 you don't want to be intrusive you don't
00:07:29.680 want to harm your website conversions
00:07:31.400 but you also want as many people as
00:07:32.720 possible to see the form so a couple
00:07:34.639 quick tips with your form to get the
00:07:36.360 most out of your traffic but try not to
00:07:38.560 be intrusive one is you want your
00:07:39.960 trigger to be around 6 to 10 seconds
00:07:42.319 after page load I wouldn't recommend
00:07:43.879 doing like scrolling or anything like
00:07:45.400 that or exit intent because sometimes it
00:07:47.599 can misfire I usually just like to set a
00:07:49.720 time delay like 6 seconds and no that's
00:07:51.840 not too soon trust me I've tested this
00:07:53.840 we want to get as many views as possible
00:07:55.440 if we wait 30 seconds then how many
00:07:57.680 people are actually going on your site
00:07:58.720 for 30 seconds not a lot so we want to
00:08:00.720 set it to a shorter time frame again 6
00:08:03.199 to 10 seconds is where you want to be
00:08:04.599 second tip is actually have a strong
00:08:06.280 offer so that people will want to sign
00:08:08.199 up it's not a charity people aren't just
00:08:09.599 going to hand you their phone number you
00:08:11.280 need to give them something such as a
00:08:12.960 discount which is what most people do
00:08:15.000 which you might have to give up a little
00:08:16.360 bit of margins on that first purchase
00:08:17.960 but if you have a strong email and SMS
00:08:20.000 backend system set up you're going to be
00:08:21.800 getting so much more out of these
00:08:22.840 customers and make back that Roi you can
00:08:24.599 also do things like giveaways or free
00:08:26.120 guides something like that three we want
00:08:27.639 to use as little words as possible our
00:08:29.720 popup form just keep them super simple
00:08:31.440 just tell the customer this is what you
00:08:33.159 get give us your email and then on the
00:08:34.679 next step you ask for SMS and again I
00:08:36.880 break this all down in the video highly
00:08:38.200 recommend you check it out just a last
00:08:39.640 Quick tip is make it as easy as possible
00:08:41.440 to fill out don't ask anybody for their
00:08:43.320 birthday the what products really
00:08:45.480 they're interested all in one step or
00:08:47.160 their social security card no just ask
00:08:49.600 hey do you want this discount enter your
00:08:51.519 email address and then once they enter
00:08:53.040 the email address then say finish
00:08:54.839 signing up by entering your phone number
00:08:56.560 that works 10 times better you want to
00:08:57.959 see me setting this up inside Clay on
00:08:59.920 these other platforms then watch the
00:09:01.480 video I'll also have a link to the
00:09:02.600 document below so we have SMS set up
00:09:04.800 we're growing our lists effectively now
00:09:07.079 we can actually start sending messages
00:09:08.760 with like the nuances we went over in
00:09:10.480 mind there are two different types of
00:09:12.240 messages for SMS very similar to email
00:09:14.800 we just have our automations AKA our
00:09:17.240 flows and then we have our campaigns
00:09:19.279 which are the onetime emails that we're
00:09:20.760 sending out to the list at a specific
00:09:22.399 time first let's talk about the
00:09:24.040 automations in the flows all the main
00:09:26.040 platforms make it super duper easy for
00:09:28.200 you to set up your automations it'll
00:09:30.399 just connect whatever your provider is
00:09:31.920 it'll connect to your Shopify or
00:09:33.120 whatever platform you use and they'll
00:09:34.600 probably have templates for like a lot
00:09:35.839 of the base flows there are five main
00:09:38.000 SMS flows that I like to start out with
00:09:40.680 you really don't need too much with your
00:09:42.000 flows because again we don't want to
00:09:43.519 overload our customers with messages
00:09:45.360 first is the welcome flow to deliver
00:09:47.120 that discount or whatever you're giving
00:09:48.560 to people who sign up to your list
00:09:50.279 usually you want like two to three SMS
00:09:52.360 messages and then we have the browse
00:09:54.120 abandoned flow for anybody who views a
00:09:56.079 product and then leaves we want to send
00:09:57.839 them a message being like hey where'd
00:09:59.079 you go you can finish your order here
00:10:00.560 then same thing for the cart abandoned
00:10:02.320 flow and the checkout abandoned flow
00:10:03.880 people who add to cart or go to checkout
00:10:06.040 we want to remind them to come back and
00:10:07.480 say like hey you can finish your order
00:10:08.800 right here and then the last is a
00:10:10.320 winback flow for anybody who purchased
00:10:12.320 like months ago but they haven't come
00:10:13.880 back since we just want to you know let
00:10:15.800 them know that we're thinking about them
00:10:17.160 you can try to get them back you can
00:10:18.399 even give them a discount if you want so
00:10:20.640 I'm going to flash on the screen
00:10:22.040 literally copy and paste templates that
00:10:23.760 you can use for all of these flows I've
00:10:26.440 tested these over and over again look at
00:10:28.760 how simple these messages are they're
00:10:30.640 cost effective and they convert like
00:10:32.480 crazy copy and paste these I've
00:10:34.160 literally tested this over millions of
00:10:35.839 data points so use these and actually if
00:10:37.600 you want a full guide of everything that
00:10:39.040 I'm going over in this video I'll have a
00:10:40.440 link to the document below it has like
00:10:42.320 all the copy for you and everything I've
00:10:43.760 gone over and you really don't need
00:10:45.000 anything else set up since ideally
00:10:46.839 you're going to be sending one SMS
00:10:48.639 campaign to your list every week which
00:10:50.440 we'll talk about next and those SMS
00:10:51.839 campaigns are going to deal with a lot
00:10:53.120 of your retention and then converting
00:10:54.720 customer these automations are just for
00:10:56.519 quick High converting and high Roi
00:10:58.720 messages kind of like we went over above
00:11:00.880 super easy just copy and paste what I
00:11:02.760 gave you with the triggers and you're
00:11:04.160 all set those are the flows now let's
00:11:06.000 talk about campaigns we already talked
00:11:07.800 about a lot of our content and the copy
00:11:09.720 that we want to use and how often that
00:11:11.399 we want to send but just to summarize
00:11:13.240 with email we can send like four times a
00:11:15.000 week without really bothering the
00:11:16.200 customer too much but with SMS we only
00:11:18.240 want to send once per weekish and then
00:11:21.440 only send important messages things like
00:11:23.800 product drops announcements special
00:11:26.040 offers product highlights whatever it
00:11:27.920 can be you can also create angles that
00:11:30.160 make something seem important like a
00:11:31.920 back in stock message but with SMS we
00:11:34.240 really don't want to send you know too
00:11:36.160 much nurture type content or social
00:11:38.760 proof type content people will just get
00:11:40.440 annoyed and they're like why are you
00:11:41.720 messaging me so I've tested them usually
00:11:44.320 don't get a great Roi and you get higher
00:11:46.040 unsubscribe rates so keep things as
00:11:48.079 mostly transactional email is where you
00:11:50.120 can really nurture people and not send
00:11:52.240 as many like announcements and stuff you
00:11:53.920 still want to send those but we're also
00:11:55.240 mixing in a ton of nurtur and
00:11:56.480 educational content I have a ton of
00:11:57.839 guides on my YouTube which you can check
00:11:59.480 out on non- discount email campaign now
00:12:01.720 I'm sure you're wondering what like a 7
00:12:03.360 to8 figure Brand's like content calendar
00:12:05.839 would look like for SMS so I actually
00:12:08.160 put this together for you here's like a
00:12:10.320 mock calendar of what an eight fig brand
00:12:13.320 might be sending to their list so let's
00:12:15.199 say it is October and so we have some
00:12:17.519 main events in October for this
00:12:19.120 hypothetical brand let's say that we are
00:12:20.959 doing a product launch on October 10th
00:12:23.320 it's like a Halloween themed product
00:12:24.720 launch and then also a Halloween flash
00:12:26.839 sale on October 30th to 31st so we have
00:12:30.000 those two main events for the whole
00:12:31.360 entire month we can kind of like fill in
00:12:33.399 what we need from there for the October
00:12:35.160 10th product launch this is a big event
00:12:37.600 I would probably want to send two to
00:12:38.959 three is messages throughout the month
00:12:41.079 on it so let's say on October 10th we do
00:12:43.000 an announcement message to the list just
00:12:44.600 being like new product yada y y and
00:12:46.240 that's probably what's going to generate
00:12:47.320 the most sales I like to send one other
00:12:49.199 reminder or something a little bit more
00:12:50.720 urgency focused like low on stock some
00:12:53.160 sort of message like that we can send
00:12:54.839 that about like a weekish later let's
00:12:57.440 just throw it into like October 15th and
00:12:59.480 something optional that you could do is
00:13:01.040 you could send a teaser to your SMS list
00:13:04.000 on like the 8th or 9th just to really
00:13:05.880 build up hype for it and just tell
00:13:07.639 people to be on the lookout there's a
00:13:09.079 limited time item that's going to be
00:13:10.839 coming to the store on October 10th be
00:13:12.959 ready whatever we see those actually do
00:13:15.600 really help with the sales of your
00:13:16.959 launches so we have an October Halloween
00:13:18.959 flash sale on the 30th and the 31st so I
00:13:21.839 wouldn't really overthink it I would
00:13:23.240 send two messages one on the 30th for a
00:13:25.800 launch SMS just like hey flash sale go
00:13:28.800 buy and then on the 31st do like a last
00:13:30.720 chance this is expiring in a few hours
00:13:32.600 for big events like that it's fine to
00:13:34.000 send on back-to-back days now for the
00:13:35.760 rest of the month we have some gaps of
00:13:38.240 over a week without an SMS so I just
00:13:40.440 want to insert like two to three extra
00:13:42.320 campaigns in there so on October 4th for
00:13:44.480 example we could do like a social media
00:13:46.360 giveaway to try to blow up our social
00:13:47.880 media a bit and drive people to the
00:13:49.639 Instagram for like a giveaway you're
00:13:50.959 doing post on your story yada yada
00:13:52.800 that's something that we could slot in
00:13:54.000 on that month and then we kind of have
00:13:55.440 one other week where we need some
00:13:56.839 opening so on the 23rd I would send some
00:13:59.279 sort of restock for a popular item
00:14:01.639 because those always do well if an item
00:14:03.399 went out of stock that means it's
00:14:04.720 popular because it went out of stock and
00:14:06.360 then also a restock means that this
00:14:08.360 product might go out of stock and so it
00:14:09.959 has urgency and popularity in the same
00:14:12.040 message so I like to do these frequently
00:14:14.240 even if something isn't necessarily out
00:14:15.959 of stock you can still send a message
00:14:17.560 for it so this calendar is perfect we
00:14:19.440 don't really need to do anything more we
00:14:21.240 have the right balance of transactional
00:14:22.839 stuff and then also like some fill-in
00:14:24.759 campaigns so they should be good to go
00:14:26.279 and everything you really need and then
00:14:27.600 I want to talk briefly about send times
00:14:30.199 when do you send your SMS messages now
00:14:32.120 there's no right answer besides test it
00:14:34.839 every audience is different so you need
00:14:36.720 to test different times of the day to
00:14:38.120 see when your audience is responding the
00:14:40.720 best the safest is midday around 11:00
00:14:43.440 a.m. to 2: p.m. kind of when people are
00:14:45.160 done with their morning and maybe
00:14:46.279 they're on lunch at work then also early
00:14:48.240 evenings such as like 5:00 p.m. or 400
00:14:50.240 p.m. works well as well some general
00:14:52.279 tips is avoid sending before 10:00 a.m.
00:14:54.839 just because some people sleep in avoid
00:14:56.959 messages past 7:30 p.m. cuz some people
00:14:59.480 go to bed early or they shut off their
00:15:01.040 phone during night you can do last
00:15:02.959 chance SMS messages kind of around like
00:15:05.519 6:00 to 7:00 p.m. those can perform
00:15:07.639 really well if you say like 4 hours left
00:15:09.560 but you want to make sure you're not
00:15:10.360 sending that too late but I recommend
00:15:12.360 just try to keep most your messages in
00:15:14.279 that window of 11:00 a.m. to 2: p.m.
00:15:16.240 also in the description in the doc I
00:15:17.839 have a swipe file of 30 SMS messages
00:15:20.320 which I handpicked with the help of
00:15:22.199 attentive so if you want some
00:15:23.320 inspiration on how to create quick
00:15:25.199 messages you can just steal from Brands
00:15:26.680 who are absolutely crushing it so if you
00:15:28.399 want it just go to the description you
00:15:29.639 can have the doc and so that is
00:15:30.800 everything that I have in this video for
00:15:32.279 SMS marketing and how to get the most
00:15:33.720 out of your SMS Channel every single
00:15:36.000 e-commerce brand that is scaling needs
00:15:38.519 SMS marketing and hopefully I filled you
00:15:41.240 in on why you need that if you're an
00:15:42.639 econ brand above $50,000 a month and you
00:15:45.000 want some help with SMS then you can
00:15:46.360 book a call with me uh free Consulting
00:15:48.360 call I'll talk you through it and then
00:15:49.680 we can see if there are options for us
00:15:50.920 working together but if not I'll have a
00:15:52.319 ton more guides in the future I'll
00:15:54.279 continue to post on YouTube so be sure
00:15:55.800 you're on the lookout for more content I
00:15:57.440 hope that this was useful for you let me
00:15:59.199 know if it was thank you for watching
00:16:01.199 and I will see you in the next one