Name:	Nonso Dike						
		Description:	Practice Marketing – Group Corporation (multiplayer)						
			Turn:	Turn 1					
									
									
		Cashflow Report:							
			Corporation	Team 11	Team 12	Team 20	Team 22	Team 6	Troy Taylor
									
			Gross Profit	$4,348.40	$915.40	$3,638.20	$1,064.50	$2,905.70	$1,284.00
			Gross Margin	$0.43	$0.32	$0.22	$0.22	$0.22	$0.23
			Starting Balance	$10,000.00	$10,000.00	$10,000.00	$10,000.00	$10,000.00	$10,000.00
			Units Sold	165	86	254	135	326	358
			Unit Price	$98.00	$46.00	$105.00	$50.00	$65.00	$30.00
			Unit Cost	$35.00	$23.00	$52.00	$28.50	$31.00	$12.00
			Total Revenue	$10,123.40	$2,893.40	$16,846.20	$4,912.00	$13,011.70	$5,580.00
			COGS	$5,775.00	$1,978.00	$13,208.00	$3,847.50	$10,106.00	$4,296.00
			Market Costs	$8,700.00	$1,000.00	$9,950.00	$4,200.00	$3,300.00	$900.00
			Distribution Costs	$0.00	$0.00	$0.00	$0.00	$0.00	$0.00
			Total Fixed Costs	$8,700.00	$1,000.00	$9,950.00	$4,200.00	$3,300.00	$900.00
			Total Cost	$14,475.00	$2,978.00	$23,158.00	$8,047.50	$13,406.00	$5,196.00
			Net Profit	-$4,351.60	-$84.60	-$6,311.80	-$3,135.50	-$394.30	$384.00
			Contribution Margin	$26.35	$10.64	$14.32	$7.89	$8.91	$3.59
			Final Balance	$5,648.40	$9,915.40	$3,688.20	$6,864.50	$9,605.70	$10,384.00
									
		Key Performance Indicators:							
			Corporation	Team 11	Team 12	Team 20	Team 22	Team 6	Troy Taylor
									
			Target Segment	Outdoor Enthusiasts	University Students	Outdoor Enthusiasts	University Students	Urban Commuters	School Children
			Characteristics Score	79	78	97	78	93	77
			Features Score	31	31	68	68	54	31
			Average Appeal Score	55	55	83	73	74	54
			Price Score	3	3	3	3	3	4
			Message Score	14.0000	8.0000	14.0000	8.0000	5.0000	10.0000
			Interest Level	19	18	21	19	19	18
			Media Spending	$8,700.00	$1,000.00	$9,950.00	$4,200.00	$3,300.00	$900.00
			Average Margin	$35.31	$16.09	$23.33	$11.83	$15.41	$10.50
			Distributor Deficit	No	No	No	No	No	No
			Profit	-$4,351.60	-$84.60	-$6,311.80	-$3,135.50	-$394.30	$384.00
			Profit Rank	5	2	6	4	3	1
			Market Share	19%	5%	32%	9%	24%	10%
			Market Share Rank	3	6	1	5	2	4
			Largest Distributor Available	Yes	Yes	Yes	Yes	Yes	Yes
			Product Satisfaction (PSS)	37%	37%	56%	49%	50%	37%
			Customer Satisfaction (CSS)	29%	27%	40%	35%	34%	28%
			Return on Marketing (ROM)	-50%	-8%	-63%	-74%	-11%	42%
									
		Decisions							
			Team 11						
				Nicholas Phillips/Team 11 has targeted the segment Outdoor Enthusiasts					
				Nicholas Phillips/Team 11 adopts the Large Rectangular model					
				Nicholas Phillips/Team 11 replaces Thin Spaghetti straps with Wide Padded					
				Nicholas Phillips/Team 11 changes to Advanced					
				Nicholas Phillips/Team 11 recolors their backpack Green					
				Nicholas Phillips/Team 11 adds a Water Bottle					
				Nicholas Phillips/Team 11 increases price from 0.00 to 98.00					
				Nicholas Phillips/Team 11 added a distribution deal with High End Outdoor					
				Nicholas Phillips/Team 11 added a distribution deal with Online Discount Retailer					
				Nicholas Phillips/Team 11 added a distribution deal with Department Store					
				Nicholas Phillips/Team 11 added Peak Performance to its messages					
				Nicholas Phillips/Team 11 added Tough to its messages					
				Nicholas Phillips/Team 11 added Wilderness Cable Network at frequency 1x to its advertising platform					
				Nicholas Phillips/Team 11 added National Network at frequency 1x to its advertising platform					
				Nicholas Phillips/Team 11 added Gym and Sporting Locations at frequency 2x to its advertising platform					
			Team 12						
				Emily Tyo/Team 12 has targeted the segment University Students					
				Emily Tyo/Team 12 adopts the Rounded Top model					
				Emily Tyo/Team 12 replaces Thin Spaghetti straps with Basic					
				Emily Tyo/Team 12 adds a Water Bottle					
				Emily Tyo/Team 12 adds a Laptop Sleeve					
				Emily Tyo/Team 12 changes to Eco-Friendly					
				Emily Tyo/Team 12 recolors their backpack Blue					
				Emily Tyo/Team 12 added Eco Friendly to its messages					
				Emily Tyo/Team 12 added a distribution deal with University Store					
				Guillaume Labasse/Team 12 increases price from 0.00 to 46.00					
				Guillaume Labasse/Team 12 added Social Media at frequency 1x to its advertising platform					
			Team 20						
				Jason You/Team 20 has targeted the segment Outdoor Enthusiasts					
				Jason You/Team 20 adopts the Large Rectangular model					
				Jason You/Team 20 replaces Thin Spaghetti straps with Wide Padded					
				Jason You/Team 20 changes to Advanced					
				Jason You/Team 20 adds a Water Bottle					
				Jason You/Team 20 adds a Waterproofing					
				Jason You/Team 20 replaces Wide Padded straps with Advanced Support					
				Jason You/Team 20 increases price from 0.00 to 105.00					
				Jason You/Team 20 added a distribution deal with High End Outdoor					
				Jason You/Team 20 added a distribution deal with Online Discount Retailer					
				Jason You/Team 20 added a distribution deal with Department Store					
				Jason You/Team 20 added Tough to its messages					
				Jason You/Team 20 added Peak Performance to its messages					
				Jason You/Team 20 added Sports Talk Radio at frequency 2x to its advertising platform					
				Jason You/Team 20 added News Radio at frequency 1x to its advertising platform					
				Jason You/Team 20 changed advertising frequency to 2x for Wilderness Cable Network					
				Jason You/Team 20 changed advertising frequency to 1x for Outdoor Adventure Magazine					
			Team 22						
				Charles Flynn/Team 22 recolors their backpack Red					
				Charles Flynn/Team 22 adds a University Logo					
				Charles Flynn/Team 22 changes to Eco-Friendly					
				Charles Flynn/Team 22 has targeted the segment University Students					
				Charles Flynn/Team 22 increases price from 0.00 to 50.00					
				Charles Flynn/Team 22 added a distribution deal with University Store					
				Charles Flynn/Team 22 added a distribution deal with High End Outdoor					
				Charles Flynn/Team 22 changed advertising frequency to 2x for Social Media					
				Charles Flynn/Team 22 added Celebrity Gossip Blog at frequency 2x to its advertising platform					
				Charles Flynn/Team 22 added Eco Friendly to its messages					
				Charles Flynn/Team 22 adds a Laptop Sleeve					
				Charles Flynn/Team 22 replaces Thin Spaghetti straps with Basic					
				Charles Flynn/Team 22 adopts the Rounded Top model					
			Team 6						
				Norah Urbach/Team 6 replaces Thin Spaghetti straps with Wide Padded					
				Norah Urbach/Team 6 replaces Wide Padded straps with Thin Spaghetti					
				Norah Urbach/Team 6 replaces Thin Spaghetti straps with Basic					
				Norah Urbach/Team 6 adds a Laptop Sleeve					
				Norah Urbach/Team 6 replaces Basic straps with Thin Spaghetti					
				Norah Urbach/Team 6 replaces Thin Spaghetti straps with Basic					
				Norah Urbach/Team 6 replaces Basic straps with Wide Padded					
				Norah Urbach/Team 6 replaces Wide Padded straps with Basic					
				Norah Urbach/Team 6 replaces Basic straps with Wide Padded					
				Norah Urbach/Team 6 replaces Wide Padded straps with Basic					
				Norah Urbach/Team 6 replaces Basic straps with Wide Padded					
				Norah Urbach/Team 6 replaces Wide Padded straps with Basic					
				Norah Urbach/Team 6 adopts the Rounded Top model					
				Norah Urbach/Team 6 replaces Basic straps with Wide Padded					
				Norah Urbach/Team 6 changes to Advanced					
				Norah Urbach/Team 6 increases price from 0.00 to 65.00					
				Norah Urbach/Team 6 added a distribution deal with Department Store					
				Norah Urbach/Team 6 added a distribution deal with Online Discount Retailer					
				Norah Urbach/Team 6 added a distribution deal with High End Outdoor					
				Norah Urbach/Team 6 added a distribution deal with University Store					
				Norah Urbach/Team 6 added Classic to its messages					
				Norah Urbach/Team 6 changed advertising frequency to 2x for Social Media					
				Norah Urbach/Team 6 changed advertising frequency to 2x for Financial Journal					
			Troy Taylor						
				Troy Taylor has targeted the segment School Children					
				Troy Taylor replaces Thin Spaghetti straps with Basic					
				Troy Taylor adds a Water Bottle					
				Troy Taylor recolors their backpack Red					
				Troy Taylor increases price from 0.00 to 30.00					
				Troy Taylor added a distribution deal with Direct					
				Troy Taylor added a distribution deal with Discount Retail Chain					
				Troy Taylor added Comic Book at frequency 2x to its advertising platform					
				Troy Taylor added Fun to its messages					

What are the lessons learned from the simulation? Use the following template below to answer the question along with the statistics provided above, assuming that you are part of Team 11.
Contains insights into what you learned from the entire marketing simulation experience, the most challenging issues, and what helped you overcome these issues. The explanation should go beyond narration/description to show understanding of the simulation, the market, and what caused the team’s weak and strong points; what went right, what went wrong, and why. Had you known then what you know now, explain how you would have approached the game in terms of your choice of target market and marketing mix (product:, price:, place: promotion:). • Highlight the key successes and key challenges faced. • Highlight your learned lessons. • Discuss what you could have done better. • Indicate what your choice of target segments and marketing mix would be if you were to start a new game now.