Based on the following video content summary and transcript, generate 10 highly relevant advertisement keywords or phrases.
            The keywords should be tailored to the interests of viewers watching this content and reflect potential advertising opportunities.
            Do not write extra commentary. Just return the json in txt format.

            Video Content Summary:
            Discussion about Turkish football fans being incredibly passionate, especially about their club. Fenerbahce is described as a classier club with balanced behavior compared to others. The speaker asserts that their personality fits football, but not specifically Turkish football. The speaker discusses a recent tied match and the unique challenges faced by Fenerbahce. There is a commitment from Fenerbahce's leadership to win in their own way, not following the traditional Turkish methods. There is inherent pressure to win when managing top teams, regardless of the conditions. Reflecting on the 2017-18 season with Manchester United as a period of achievement and near successes. The speaker believes that more time and support could have resulted in continued success at Manchester United. The speaker holds a fondness for Manchester United and wishes them the best.

            Full Transcript Excerpt:
            1
00:00:00,000 --> 00:00:05,280
I was going to ask for someone who maybe hasn't experienced a match at Fenerbahce.

2
00:00:05,280 --> 00:00:07,280
How would you describe Turkish football fans?

3
00:00:09,720 --> 00:00:14,280
They are very passionate about football.

4
00:00:14,280 --> 00:00:24,080
I would say even more passionate about their club than football in general.

5
00:00:24,080 --> 00:00:34,080
But Fenerbahce is a different club than the others in the country.

6
00:00:34,080 --> 00:00:42,080
I would say more classy, more balanced in the behaviours.

7
00:00:42,080 --> 00:00:51,080
And I have no doubt that we will have support from the fans,

8
00:00:51,080 --> 00:00:53,080
but nothing different.

9
00:00:54,080 --> 00:01:03,080
And then when Man United plays away in England, it's very normal, I would believe.

10
00:01:03,080 --> 00:01:06,080
Do you feel like your personality fits Turkish football?

11
00:01:06,080 --> 00:01:12,080
No. My personality fits football.

12
00:01:12,080 --> 00:01:16,080
I wouldn't say Turkish football.

13
00:01:16,080 --> 00:01:21,080
Since you've been here, the results in the league have maybe not quite been there just yet.

14
00:01:21,080 --> 00:01:23,080
Why do you think that is?

15
00:01:23,080 --> 00:01:24,080
Is it a little bit of an adapt?

16
00:01:24,080 --> 00:01:25,080
No.

17
00:01:25,080 --> 00:01:35,080
The last match we drew 2-2.

18
00:01:35,080 --> 00:01:43,080
The goal that we conceded in this league, only Fenerbahce would concede that goal.

19
00:01:43,080 --> 00:01:45,080
Only Fenerbahce.

20
00:01:45,080 --> 00:01:53,080
Any other team would win that game 2-1 and that goal would be disallowed.

21
00:01:53,080 --> 00:02:11,080
But Fenerbahce history in the last 10 years, good coaches, good players, very dedicated presidents and boards, winning nothing, there is a reason.

22
00:02:11,080 --> 00:02:13,080
Do you think you can overcome that?

23
00:02:13,080 --> 00:02:15,080
I try. I work every day for that.

24
00:02:15,080 --> 00:02:18,080
And the great thing is that the president, the board, we try.

25
00:02:18,080 --> 00:02:19,080
We try. We try.

26
00:02:19,080 --> 00:02:20,080
We try.

27
00:02:20,080 --> 00:02:21,080
We try.

28
00:02:21,080 --> 00:02:22,080
We try.

29
00:02:22,080 --> 00:02:23,080
We try.

30
00:02:23,080 --> 00:02:24,080
We try.

31
00:02:24,080 --> 00:02:26,080
But the president, the board, they don't change their philosophy.

32
00:02:26,080 --> 00:02:29,080
They want to win it.

33
00:02:29,080 --> 00:02:36,080
But they want to win it in the right way, not in the Turkish way.

34
00:02:36,080 --> 00:02:41,080
How much pressure would you say is there on a Fenerbahce manager to win here?

35
00:02:41,080 --> 00:02:47,080
How does it compare to when you've managed in Madrid or in Manchester or in other places you've been?

36
00:02:47,080 --> 00:02:50,080
You know, when you are in one of the…

37
00:02:50,080 --> 00:02:57,080
the top teams, the objective is always to win.

38
00:02:57,080 --> 00:03:12,080
You know, sometimes even being top clubs with big statues, sometimes the conditions to do it are not similar of your direct rivals.

39
00:03:12,080 --> 00:03:17,080
But, you know, you always feel… you always feel that pressure.

40
00:03:17,080 --> 00:03:18,080
And of course Manchester United, they are…

41
00:03:18,080 --> 00:03:19,080
They are the best.

42
00:03:19,080 --> 00:03:23,080
They are the best United are here in Istanbul this week.

43
00:03:23,080 --> 00:03:29,080
How do you look back at, in particular, at your time at United, but in particular that 2017-18 season,

44
00:03:29,080 --> 00:03:33,080
which is still the most successful in the league since Sir Alex left?

45
00:03:33,080 --> 00:03:44,080
You know, I know that Manchester United is to win the Champions League.

46
00:03:44,080 --> 00:03:48,080
I know that Manchester United is to win the Premier League.

47
00:03:48,080 --> 00:03:55,080
But in my period, it was impossible to do it.

48
00:03:55,080 --> 00:04:04,080
So we won the Europa League and we finished second in the league, which was something that we managed to…

49
00:04:04,080 --> 00:04:06,080
we managed to achieve.

50
00:04:06,080 --> 00:04:14,080
I always believed that with more support, with more time, with more…

51
00:04:14,080 --> 00:04:16,080
with more…

52
00:04:16,080 --> 00:04:33,080
internal feeling about the moment and with more support from the media, I would be there a third in the fourth season.

53
00:04:33,080 --> 00:04:35,080
And we would reach more.

54
00:04:35,080 --> 00:04:37,080
But that was the decision.

55
00:04:37,080 --> 00:04:39,080
I moved forward.

56
00:04:39,080 --> 00:04:42,080
The club also moved forward.

57
00:04:42,080 --> 00:04:44,080
The club won something after that.

58
00:04:44,080 --> 00:04:47,080
I think a couple of cups.

59
00:04:47,080 --> 00:04:50,080
I also won something after that.

60
00:04:50,080 --> 00:04:52,080
Life goes on.

61
00:04:52,080 --> 00:04:54,080
But I love Man United.

62
00:04:54,080 --> 00:04:55,080
No doubts.

63
00:04:55,080 --> 00:04:57,080
Last one.

64
00:04:57,080 --> 00:05:01,080
If you were still in charge of Manchester United now, do you think they would be in a better position?

65
00:05:01,080 --> 00:05:03,080
I'm not.

66
00:05:03,080 --> 00:05:04,080
I'm not.

67
00:05:04,080 --> 00:05:07,080
It would be silly for me to answer.

68
00:05:07,080 --> 00:05:08,080
I love the club.

69
00:05:08,080 --> 00:05:09,080
I love the fans.

70
00:05:09,080 --> 00:05:12,080
I wish the best.

71
00:05:12,080 --> 00:05:13,080
And if I can, I will.

72
00:05:13,080 --> 00:05:23,080
And if anyone can think that, oh, Jose is going to play against Manchester United, he has a special appetite to beat them.

73
00:05:23,080 --> 00:05:24,080
Totally wrong.

74
00:05:24,080 --> 00:05:30,080
I have the same appetite that I will have Sunday against Bodrum.

75
00:05:30,080 --> 00:05:31,080
I have nothing against Man United.

76
00:05:31,080 --> 00:05:34,080
I only have in favour.

77
00:05:34,080 --> 00:05:37,080
I coach one of the biggest clubs in the world.



            Please analyze the content and generate:
            1. 10 specific advertisement keywords or phrases
            2. For each keyword, provide:
            - The target audience demographic
            - Relevance score (1-10)
            - Category (e.g., Sports Equipment, Fashion, Technology, etc.)

            Format the response as a JSON array with the following structure for each keyword:
            {
                "keyword": "<specific keyword or phrase>",
                "target_demographic": "<target audience description>",
                "relevance_score": <number between 1 and 10>,
                "category": "<category name>"
            }

            Ensure the keywords are highly relevant to the video content and would interest the target audience.