Transform the requirements into a prompt to put into Canva to produce slides made by AI: "Assessment Details Based on the analysis in assignment 1, set up a social media advertising plan to support the client’s project; or you can work for another business (in the same industry as the client & the language in their channels is English). You should work for the same company as assignment 1.    The client briefing slides & TEAMS recordings will be uploaded on announcement session.      PART 1: Overall Social Media Advertising Plan    Construct a Social Media Advertising Plan (including 3 small ad campaigns) for your chosen business, including the following components.   Context: Why is social media advertising necessary for the business? What are the main social media platforms (max 2)? How does social media advertising plan support the client’s social media goal?  Identify the target audiences of the brand's social media advertising: Determine customers' relevant characteristics, interests, and behaviours (based on your assignment 1  audience insight results and the available audience data on the above social media platforms)  How many small Ad campaigns will you run to support for the client project (max 3). Specific the objective of each small ad campaign with explanations.  PART 2: Design 1 small Facebook Ad Campaign for illustration   Based on the above overall strategy, you will design a small Ad campaign with the illustration from an ad platform (Meta Ad Manager). You need to provide evidence and illustration (e.g. screenshots) of your design; and give explanations and references for your settings.   1. Ad Campaign settings:   Structure of the small Ad campaign in a graphical format (based on Facebook Ad campaign structure) with the descriptive names of the campaign and its main components.  Campaign objective: identify a suitable objective for your Facebook ad campaign based on the above strategy  Complete all other settings at the Ad campaign level. 2. Ad Set settings (2 ad sets):   Ad Audience: Identify your ad campaign's targeted audience groups and complete Ad Set settings. Your decisions should be based on in-depth research and analysis of the primary audience interests and available setting options on Meta Ad platform.  Ad Placement: Identify the most effective ad placement(s) for your ad campaign to achieve the above campaign objective and reach the correct targeted audience.  Complete all other settings at the Ad Set level.  3. Ads (a total of 2 Ad Mock-ups for the same (1) Ad Set)   Ad format: Identify the types of ad formats most suitable for your campaign, provide an explanation of the advantages and disadvantages.  Ad copies: Using AI tools (e.g. Copilot, Bard, ChatGPT, Gemini, etc.) for key message strategy and Ad Mock-ups design, with support from Facebook Creative Hub.Links to an external site. You can use the available media materials from client communication channels, or use copyright-free images (with source citation) to support for AI-generated content (with references). Ad mockup images should be clear/readable.  4. Performance marketing:    Ad campaign measurement & optimization: What are 5 most essential KPIs of your small Ad campaign - describe it by showing where you will get the data from (screenshots) ? Explain your evaluation and optimization plan with relevant industry sourceses.   5. Based on the social, cultural, and legal context, proposed important risk management considerations that are relevant and practical for the client's social media ad strategy. What are the risk, ethical, and legal concerns, and then can you suggest mitigation actions for your client? "