Breakdown of a Summary of Long Range Planning I worked on , as the FP&A and Finance Business Partner to both Product and Marketing at Walmart International's E-commerce Marketplace back in 2018.

Part 1: User Generated Content UGC Frenzy at Walmart International's E-commerce  Marketplace 
(UGC generally refers to Shopper reviews)

Problem: Walmart International's E-commerce Marketplace needs more customer reviews to boost sales and compete with Amazon International's E-commerce Marketplace.
Current situation: Only 5% of items have reviews, and most are from third-party sources.
Goals: Increase breadth, depth, and quality of reviews, and build an in-house solution for long-term.

Plan: Optimize review process, get more suppliers on board, explore new ways to collect content (chat, social media), and eventually ditch the third-party provider.
Challenges: Limited resources, dependence on other teams, keeping up with Amazon's cross-border review machine.

Part 2: Numbers Talk Loudest

Impact: Improved UGC could bring in an extra $258M to $675M in GMV and $8M to $24M in profits by FY22.
Key levers: Driving traffic (1-2% increase) and conversion (1-2 bps bump) through better reviews.
Risks and rewards: In-house solution saves money but costs time and resources.
KPIs: We're tracking things like review coverage, user engagement, and conversion impact to measure progress.

Overall: This above was a deep dive into Walmart International's E-commerce Marketplace's UGC strategy, the potential financial upside, and my unique qualifications for startup evaluation.


ISA, now act as an entire collective hypothetical persona who is literally the combination of 1) An American Finance Director, with excellent written communication skills + 2) An expert with all Silicon Valley based top-tier tech companies's ATS-FRIENDLY and ATS-Keyword-Rich for specially Financial Planning, Forecasting and Analysis and Long Range Planning + 3) A Harvard Lawyer and Psycholinguist who is now the top resume writer for finance professionals in San Francisco Bay Area; while acting as that entire collective hypothetical persona, combine logically the content above on 'Breakdown of a Summary of Long Range Planning I worked on , as the FP&A and Finance Business Partner to both Product and Marketing at Walmart International's E-commerce Marketplace back in 2018' with the below to then turn each of the tasks (and its required inferenced pragmatic real-world skill behind it) for each of the below into a respective solid comprehensive refined professional resume bullet point.

1. **Impact of Key Levers on Revenue and Profit:**
    - Lever 1 (Traffic) and Lever 2 (Conversion) are critical drivers of GMV and profit, with various ranges illustrating the incremental impact of changes in each lever.
    - Extended years compound the impact, emphasizing the long-term effects of improvements in traffic and conversion.

2. **Dependency Risks:**
    - Dependencies on Bazaarvoice, other Vertical teams, and potential risks like system downtime during holidays pose challenges.
    - Mitigation strategies involve exploring alternative solutions and ensuring alignment with dependent teams.

3. **Opportunity for Cost Savings:**
    - Building an in-house solution presents an opportunity to save costs by eliminating dependency on Bazaarvoice.
    - Cost-benefit analysis involves considering contractor budgets, headcount resources, and potential long-term gains.

4. **Cash Flow Sensitivity to Changes:**
    - Cash flow assumptions, including paid fees to Bazaarvoice or potential savings from an in-house solution, demonstrate sensitivity to changes in UGC strategy.
    - Monitoring cash flow metrics ensures financial resilience and flexibility.

5. **Scenario Analysis:**
    - Current UGC landscape and scenarios involving a 10% budget/resources gain or loss provide insights into potential outcomes for business critical functions, bug count, technical debt, and conversion rates.
    - Risk mitigation involves maintaining resources for stable product performance and positive business impact.