The BBC has defended its adverts for digital TV following criticism from viewers who found them frightening.
The Faces campaign - which features a giant animated head made up of smaller heads - has generated 400 complaints.

But the BBC said the campaign had been tested with a sample of viewers before the trailers aired.

"They have generated an encouraging level of enquiries, which has vastly outnumbered the amount of complaints received," a spokeswoman said.

The imagery is designed to represent the majority of viewers who are now able to watch digital TV, she added.

A statement on the BBC's complaints website said the advertisements featured "innovative animation and eye-catching imagery".

'Absolutely horrible'

"It is designed to be upbeat with cheerful music," it continued, adding that the trails were not screened near children's programmes.

However, one viewer complained to the BBC's Points of View website that the image was "disturbingly psychotic".

"It makes me feel queasy thinking about it," wrote another contributor, while a third described it as "absolutely horrible".

The campaign is the latest in a series of promotions for the BBC's digital services.

the BBC's 2003 Cliffhanger trailer
The BBC withdrew its 2003 "Cliffhanger" trailer after complaints
An earlier campaign featured BBC personalities ripping off their faces to reveal other celebrities beneath. Another campsign will have gelatinous blobs representing the BBC's array of digital radio services.

In 2003 the BBC dropped a promotional trailer which featured a woman fleeing a fire before falling over a cliff.

Instead of rushing to help the woman, a couple sat transfixed with the tag line "everyone likes to watch".

The trailer was withdrawn after it prompted hundreds of viewer complaints. Write a forum conversation didn't they already use gelatinous blobs last year (Last year their ads for digjtal radio had gelatinous, vaguely humanoid shaped creatures, The ads had people going inside them upon realising there was BBC stations inside them, Those gelatinous creatures had defined arms and legs, but not much else), Or is this a new more whimsical campaign, only thing in common with the earlier campaign is that they have gelatinous creatures, (He is saying this as the blobs are mentioned in thr article is a future campaign)


Forum Conversation: BBC Digital TV Ad Campaigns

User1: Did anyone else notice that the BBC is using gelatinous blobs again in their new ads for digital services? I mean, they had those last year for digital radio!

User2: Yeah, I remember the ads with those jelly-like creatures! It was pretty bizarre how people would go inside them. But I think this new campaign is different—at least the blobs this time around are more whimsical, right?

User3: Whimsical? I don’t know if I’d use that word! The new blobs sound like they’re designed to catch attention, but the whole concept of gelatinous creatures is just strange. Can’t they come up with something less bizarre?

User1: That’s fair, but it seems like the only thing linking both campaigns is the use of the blobs. Last year's blobs had defined arms and legs, so it was a bit more humanoid. This new campaign sounds like it might be something entirely different, just using a similar visual theme.

User4: True! Plus, the feedback on that last campaign was mixed. Some people loved the creativity, but others were just confused. Maybe the BBC is trying to keep the momentum with something familiar while experimenting with a fresh approach.

User2: I hope they don’t end up creating more complaints like the Faces campaign! Some viewers are already saying they found the ads frightening. It could backfire if they keep using odd concepts that don't resonate with people.

User3: I think the blobs could be a fun way to represent the variety of stations, but it really depends on execution. I mean, if it turns out strange or unsettling, they might want to reconsider. The last thing they need is another controversy!

User1: Good point. I just wonder if this campaign will go the same route as that cliffhanger trailer from 2003. They need to be careful about how they present these ideas if they want to resonate positively.

User4: Agreed! It's all about finding the right balance between creativity and relatability. Hopefully, they'll get a better response this time around.

User2: Let's keep an eye on how this unfolds. If they manage to make these blobs appealing or at least entertaining, I’m all for it!


Write a follow up with the new blobs campaign,


Forum Conversation: Updates on the New Gelatinous Blobs Campaign

User1: Alright, folks, the BBC has officially launched the new gelatinous blobs campaign! I just saw the first ad, and I have to say, it's definitely a quirky step forward!

User2: I caught it too! The blobs are more colorful this time around and move around with a catchy tune in the background. I think they’ve toned down the creepiness factor quite a bit. It feels more fun than the previous blobs!

User3: Yeah, I agree! There’s something almost silly about the way they bounce around. It looks like they’re having a good time! Did anyone else notice how the blobs interact with the different BBC stations? It felt playful!

User4: They do look more playful, but I’m wondering if the concept still aligns with the brand image. The Faces campaign was trying to be innovative, but I don't know if blobs are the direction people expect from the BBC.

User1: That’s a fair critique. I get what you’re saying. The BBC has a reputation for high-quality content, and using characters like this might seem too silly for some viewers. But if done right, it could attract a younger audience.

User2: I think it’s all about the execution! If they can balance the fun elements while still conveying the message of discovering new content, it could work. The initial reactions I’ve seen seem more positive than the Faces campaign, thankfully.

User3: True! Plus, they’ve had some blowback in the past, so hopefully, the BBC learned from their mistakes. They need to keep the campaign light-hearted and engaging without crossing the line into anything unsettling.

User4: I’m intrigued to see how the campaign evolves. They may even integrate audience feedback this time around to refine the advertisements as they go.

User1: Let’s keep updating each other on the impressions and opinions! I’m curious to see if the viewers’ responses remain positive or if complaints will start rolling in again.

User2: Definitely! I’ll be looking out for any viewer discussions and feedback. Here’s hoping the blobs bring some fun back to BBC advertising without scaring people away!

User3: Agreed! Fingers crossed for the blobs! Let's keep this conversation going to see how the campaign unfolds in the coming weeks!


Write about the new appearances of the blobs


Blog Post: The New Appearances of the Gelatinous Blobs in BBC's Digital Campaign

The BBC's latest advertising campaign featuring gelatinous blobs has officially launched, and it's safe to say that these quirky characters are making quite a splash! Here’s a closer look at the new appearances of the blobs and what makes them stand out this time around.

Colorful and Playful Designs
Gone are the days of muted colors—this new generation of blobs is vibrant and eye-catching. Each blob is adorned in an array of colors that resemble a whimsical rainbow, designed to evoke a sense of joy and curiosity. The bright hues are not just for aesthetics; they symbolize the diverse range of BBC content waiting to be explored.

Expressive Movements
The blobs have been given animated personalities! Their movements are fluid and energetic, bouncing in rhythm to a catchy, upbeat soundtrack. Viewers will find themselves captivated as the blobs wiggle, jiggle, and dance across the screen, showcasing their excitement for the various BBC digital services. Their lively antics inject a sense of fun into the campaign, distancing themselves from the more unsettling imagery of previous promotions.

Unique Character Traits
Each blob appears to have its own unique character traits, reflecting different aspects of the BBC’s offerings. For example, one blob might be bouncy and enthusiastic, representing the lively nature of BBC Radio, while another might sway gently, evoking the soothing sounds of BBC's nature documentaries. This personification makes each blob memorable and relatable, allowing the audience to connect with the different facets of the BBC.

Interactive Elements
A standout feature of this new campaign is the interactive approach to advertising. The blobs are not only showcased in static ads but are also part of animated sequences where they encourage viewers to "jump in" to experience various BBC platforms. This adds a layer of engagement as viewers are invited to join the fun, transforming passive viewing into an interactive experience.

Themed Adventures
In a refreshing twist, the blobs embark on themed adventures during their appearances. Whether they're exploring virtual landscapes that represent different shows or engaging in playful activities that reflect various BBC programs, the blobs bring a narrative element to the campaign. These storylines help to communicate the essence of the content while keeping the tone light and entertaining.

Positive Reception
Early reactions from audiences have been largely positive, highlighting the blobs’ ability to captivate and amuse. Viewers are appreciating the effort the BBC has made to create a visually appealing and entertaining campaign, especially after the mixed responses to previous promotions. While some still question the overall concept, many find themselves drawn to the colorful, lively charisma of the blobs.

Conclusion
The new appearances of the gelatinous blobs in the BBC's digital campaign mark a significant evolution in their advertising strategy. With vibrant designs, engaging movements, and a focus on playfulness, the blobs have transformed from bizarre figures into beloved characters that invite viewers to delve into the diverse world of BBC content. As the campaign unfolds, it will be exciting to see how these blobs continue to resonate with audiences and what new adventures they’ll embark on next!

Stay tuned for further updates as the campaign progresses and we see how viewers continue to respond to these endearing gelatinous blobs!


Write about the typical appearance of them, some added features since the last time we saw them


Exploring the New Look: The Typical Appearance of the Gelatinous Blobs

The BBC's reimagined gelatinous blobs have made a striking return in the latest digital campaign, showcasing both continuity and exciting innovations. Here’s a detailed look at their typical appearance and the added features that set them apart from their predecessors.

Typical Appearance
Shape and Size: The gelatinous blobs maintain their characteristic amorphous shape, with a design that embodies fluidity. They are generally round or oval but can stretch and morph into various forms, which adds an element of whimsy. Sizes vary, with some blobs appearing larger and more pronounced while others are smaller and cuter, allowing for a dynamic range in their interactions.
Color Palette: This new iteration of blobs embraces a more vibrant and diverse color palette compared to the previous designs. Shimmering blues, bright pinks, sunny yellows, and lively greens dominate their appearances, creating an energetic visual experience. Each blob often showcases a gradient effect, adding depth and dimension to their coloring.
Facial Features: Each blob has been granted expressive facial features, including large, cartoonish eyes that convey a range of emotions—from excitement and curiosity to mild surprise. Their mouths are wide, featuring exaggerated smiles or frowns that help in delivering a playful and approachable vibe. These features enhance their ability to connect with the audience, making them relatable characters rather than just abstract shapes.
Added Features
Textural Variety: One of the most notable updates is the blobs' textural appearance. While maintaining their classic gelatinous look, the new blobs incorporate subtle shades and sheens that create a sense of depth. Some may even appear slightly transparent, allowing for a glimpse of colorful patterns swirling within, reminiscent of a galaxy. This texture brings a new visual allure that captivates the viewer's attention.
Accessorization: In a fun twist, the blobs now occasionally sport playful accessories, such as funky sunglasses, party hats, or even thematic costumes aligned with different content segments. For instance, a blob representing a nature documentary might wear a small explorer’s hat, while one for music programming could be adorned with headphones. These accessories contribute to their unique personalities and make them even more engaging.
Animation Enhancements: The movement of the blobs has been enhanced with fluid, almost dance-like motions. Advanced animation techniques allow them to sway or bounce in rhythm to the catchy jingles that accompany their appearance. This lively animation not only highlights their playful nature but also enhances their interaction with the content, creating a seamless connection.
Interactive Elements: The blobs now incorporate interactive behaviors that encourage viewer participation. For example, they can bounce toward the screen as if inviting viewers to join them on an adventure or form into words or symbols that represent different BBC services. This engagement encourages users to feel a part of the experience rather than mere observers.
Sound Effects: Accompanying the visual updates, the new blobs are paired with a series of delightful sound effects. From squishy noises that mimic their gelatinous nature to cheerful sounds that punctuate their movements, these auditory elements enhance the overall experience, making the blobs feel even more animated and alive.
Conclusion
The reimagined gelatinous blobs embody a cheerful and dynamic spirit that invites audiences to explore the diverse content available through the BBC's digital platforms. With their vibrant color schemes, expressive features, added accessories, and interactive elements, these blobs promise to engage and entertain viewers while also making the connection to BBC services delightful. As they continue to make their mark in advertising, it will be exciting to see how these updated features evolve in future campaigns!


Write a conversation asking what they looked like last year, what's different