DVD 2:  Conversational Hypnosis Mastery 
Principles 
Igor: 
Welcome back everyone. Who has any questions or comments on what 
we’ve done so far, anyone? Everyone is too shy. Come on up. 
Audience: One thing I noticed when I was doing the resistance part, it’s something 
that occurred to me, and I was wondering about your take on essentially 
resisting hostile hypnosis, if you will. 
When I would visualize the person in front of me that was going to do the 
induction, even though I would let them follow through I would 
automatically in my own sense of feeling it out, I would view them as 
predatory. I mean they’re working on the mechanics so I let them do it, but 
I was totally not under. 
♦ What would your perspective be on this? 
Igor: 
If I can work the question through, are you saying that would thinking of 
someone else being more predatory be a shield or defense against being 
hypnotized by someone you don’t want to hypnotize you? Is that kind of 
the question? 
Audience: Absolutely! 
Igor: 
Really, the key to not being influenced by someone else when you don’t 
want to be is your critical factor it’s the very thing that allows the influence 
factor to break down. 
There are again sneaky ways around all that stuff, everything has a 
counter shall we say, but in general terms if you activate your critical factor – however you activate your critical factor – that’s what prevents the whole 
transition from occurring. 
You can do it through breaking trust, you can do it by analysis, you can do 
it by asking questions, you can do it by rejecting ideas out of hand and so 
on. How you do it is really up to the individual. I could conceptualize an 
individual for example who has shall we say such a terror of predators that 
the idea of being a predator puts them more under their spell than less. 
It could be also the opposite. In other words for you clearly thinking 
someone was a predator clearly crossed that trust boundary and at that 
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point your critical factor comes up and says nope, nope, nope. Make 
sense? 
Audience: Absolutely. 
Igor: 
The key isn’t how you visualize the other person, in terms of it has to be a 
predator, it has to be this or it has to be that it’s whatever you need to do 
to view the other person as no longer a valid source of information or a 
healthy method for you shall we say. Does that answer your question? 
Audience: Definitely, thank you. 
Igor: 
Audience:  
Igor: 
Thank you, that’s a great question. Any other questions? Come on up, you 
can come either side that’s fine. I will walk with you and we’ll see who gets 
there first – oh man you’re fast. 
♦ I was just wondering in what context would you go ahead and 
start this? 
The instant induction? That’s another great question, how and when do 
we use instant inductions? I think that’s an awesome question. I’m going 
to give you two answers. Feel free to hover around because you may want 
to have a follow up. 
The first answer I’m going to give you is a cheating answer which is, it 
doesn’t matter in the sense that we’re not teaching instant inductions to 
use instant inductions, they are going to be a way of understanding 
principles that we’ll later be able to do conversationally. Make sense? 
The second answer, which is really the answer you’re asking for, is really 
you use it anytime that you require hypnosis to occur, and the context 
allows for a formal induction. 
You could use it for example in a hypnotherapy session. In our 
hypnotherapy trainings we teach instant inductions first thing. Why? If 
you’re going to do things semi formally then it saves time, you have a 10 
second induction versus a 10 hour induction, you actually get to do the 
work more quickly. 
If you’re doing walk up street hypnosis and stuff like that, again if you have 
permission and the context allows for it you can do that. I even know 
people who will do instant inductions on unsuspecting people, either 
people they know or strangers. I would be much more wary of doing that 
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though, for several reasons; one it’s disrespectful, you’re forcing an 
experience on someone that they haven’t acceded to, and number two it 
can get you into a lot of trouble. 
There is one hypnotist I know out there, who likes to do these things, puts 
people in weird statue positions and so on. It’s very entertaining and 
inspirational, but he has no permission to do so, which means from time to 
time he gets into fisticuffs as well and has to run like crazy to get out of the 
situation. 
People do strange things. My rule of thumb, which you’re welcome to 
follow, is do you have permission for an overt induction? At which point go 
ahead and do an instant induction and you’ve got a great context and so 
on. 
If that permission hasn’t been formally presented then consider covert 
hypnosis being more appropriate for the venue, because it’ll be more 
respectful of allowing the person to find their own solutions or answers to 
things, or just not doing it – how about doing something radical, I 
apologize for this crazy notion – how about we ask for permission? 
Audience: What a concept. 
Igor: 
I know. Would you like to be hypnotized? No. Okay. Does that answer 
your question? 
Audience: Yes, thank you. 
Igor: 
Audience:  
Igor: 
Thank you that was a great question. Any other questions or comments on 
what we’ve done so far? Come on up. 
♦ For the instant induction that we did just now, it’s a physical 
shock, is there a conversational equivalent that does an 
instant without using body shock? 
Yes. There’s several ways of doing it. We may get a chance – the quick 
answer to that is use surprise rather than physical shock. We won’t be 
covering things like mind bending language, although that’s exactly what 
it’s designed to do among other things, that would be a great road to take 
it in, but anytime you have some kind of surprise present you’ll have the 
same context and you can run it in the same direction. 
The other answer to that, which we’ll get onto on I think the third or fourth 
day, when we come to the concept of magic moments, magic moments 
aren’t quite as fast as instant inductions, they may take a whole of like two 
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minutes, but they again create the exact same context as a shock 
induction would do. 
The way I view magic moments is it’s my indirect, covert, shock induction. 
Audience: Thank you. 
Igor: 
The same rules we just talked about apply to those as well, but we’ll come 
onto that more. 
Any more questions, comments, praise, gold nuggets, cash? I collect gold. 
Currencies are a little bit dodgy right now. If you have any spare gold or 
silver I’m not going to be picky, right? 
Audience: Just no Euros. 
Igor: 
No Euros, they’re going down the tubes baby, oh no.  
Does this make sense as a concept, the ABS formula? Did you all get a 
chance to experience it, even if it was in a mild form, either as the subject 
or the hypnotist and see different things? 
You already noticed that when this starts breaking down, that’s when the 
problems start coming in. If you for example have someone who is a little 
distrusting, a little skeptical, a little bit too critical of what’s going on, if you 
don’t get to bypass the critical factor properly you can sense it. Your 
hypnotic session is going to be unsatisfactory. 
If you spotted it ahead of time you’ll know what to fix, if you didn’t, then 
you’ll go – what did I do wrong? Does that kind of make sense? 
Two reasons I think this is important –  
1. One, there’s a lot of hypnotists out there that miss these obvious 
signals, they’ll see them but they ignore them because they’re too 
busy thinking the induction is magical and will do it all for them, or 
they miss it because they’re so wrapped up in doing the induction 
they delete the clarity of what’s going on. 
2. The other thing that can happen is people will see it, but it doesn’t 
really trigger them. Meaning they don’t know what it means so 
they’ll ignore it. It’s actually straightforward we’ll find out, right? You 
have now a contrast to fit it against.  
There are a couple other things we’re doing in fact you’ve been doing 
which are just as important as this. These are some of the fundamental 
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key principles in conversational hypnosis and everything you’ve been 
doing physically will translate to a conversation in some way or another, 
we just have to find the right mechanisms for doing that. 
The first principle we’ve just been covering is the agreement principle. 
Agreement–think of the mind as having two basic functions, two formats 
essentially, which are mutually contradictory, when one is on the other one 
is off, and vice versa. One is the mind that says no, that rejects 
information, one is the mind that says yes and accepts information or 
looks for reasons to accept it. 
Someone can present you with a car or a new dress or a shirt and say do 
you like it; if you’re picking out things to like, well the buttons are good – 
right? You may not like the shirt but the buttons are good, you may not like 
the shirt but you’re looking for things to accept, you have the yes part of 
the mind switched on. Does that make sense? 
If you’re saying oh the shirt has got a little smudge on the corner, this shirt 
might be perfect except for that smudge – you’re looking for rejection. The 
mechanisms are fundamentally different. 
We want them to be in agreement mode, because when they’re in a yes 
mindset the critical factor is pretty much being bypassed, it’s looking for 
reasons to accept rather than reject or deny ideas. Does that make 
sense? 
In terms of how we’ve been doing it physically, this is called compliance 
testing. We’re looking for physical compliance and the quality, the nature 
of that compliance will give us a clue as to their mindset. 
You saw quite clearly when Rohad was a little hesitant you saw the 
hesitation, right? You saw the slight stiffness in the way he was walking 
towards it compared to the way he got up on the stage. Why? We were 
missing the agreement or we had partial agreement and we had too much 
of the negative mindset, and it just told me the critical factor is still active. 
It’s not a bad thing, right? It can be overcome, we can do things to soften 
the situation and make it easier and more acceptable and so on, but we 
have to do them or else we’re taking our chances. In other words we’re 
stacking the deck against us rather than for us. Does that make sense to 
you all? 
This is going to happen in every conversation that you have. There are 
many different ways of building agreement, whether it’s yes sir, whether 
it’s physical motions, whether it’s agreement, whether it’s universal 
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experiences – lots of little tactics and techniques, we’ll cover many of them 
here, some of them are on the audio program as well. 
The point is; this is a fundamental principle without which it starts going 
pear shaped, it becomes very difficult to predict whether, or not something 
will work. This is especially true of a conversation. It’s truer, of a 
conversation than with more overt hypnosis, because the physical stuff in 
the overt hypnosis can sometimes override some of these mechanisms. 
In conversations you do not have that luxury so you want to be sensitized 
to what kind of compliance am I getting? Are they following along 
smoothly, or am I getting some kind of resistance? Make sense? Are there 
any questions or comments on that so far? 
The next thing is authority, this is another important principle. This is a 
strange one because we both need it and don’t want it. Authority comes in 
many packages. The problem is that some of the packages that authority 
comes in have a strong polar reaction by people. 
The classic authority thing might be the uniform, the police officer, the 
person in charge, the principal, the father figure if you want to use more 
Jungian archetypes.  
The advantage of that type is if someone responds very strongly in a 
positive way to an authority figure, that’s great, you’re straight into the 
mind, they’re responding to you; it carries with it a lot of this opening up of 
things. The problem is, if you have these classic mannerisms of authority 
and the other person has a polar response, they don’t like authority.  
They feel oppressed by it, their personal perceptions of like are that 
authority is out to harm them, over control them and so on, then the very 
thing that could open the doors for you could very well shut in your face. 
Does that make sense? 
The interesting thing about authority though is that authority does not have 
to be the classical type. It can be. I don’t know if you know this, there’s an 
isolate study where they had a person wearing a security uniform in a 
shopping mall who would walk up and down the streets telling people to 
pick up random bits of litter. 
They found that when a security guard was doing it, I can’t remember 
what the percentage was, but a reasonably high percentage of people, like 
60%-70% of people would pick up the litter and put it in the bin, even 
though he’s outside of his jurisdiction and has nothing to do with anything. 
They’re responding to the uniform, as compared to say, a guy in jeans and 
a t-shirt. 
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The interesting thing is; if a person in a suit says the same thing, he has 
exactly the same reaction. The percentages don’t vary very much at all. 
People say your dress doesn’t matter and so on, you shouldn’t judge a 
book by its cover and so on, well it turns out that’s not the case, people 
will judge you by how you’re dressed and how you present yourself in that 
sense. 
The authority of course will switch according to context too. If you’re with a 
bunch of skateboarders dressed like this, you may well trigger an opposite 
reaction like we just talked about. 
You need to be viewed as an authority of some sort with the other person. 
You are a source of information, of facts and of experiences that are valid, 
but you want to be careful as to understanding what context you’re in 
again. What the person that you’re facing, what their associations are, 
what culture they’re facing and so on, because you may end up adopting 
something that looks like a stereotype of authority, but doesn’t actually 
work for that particular individual. Does that make sense to you all? 
The reason I’m spending so much time talking about authority is because 
let’s face it; when I was up here asking people to stand over here and 
move and so on, it’s very clear who the authority in the interaction is, 
right?  
Does it mean I’m lording it over someone, that I am imposing my will – oh 
you slave you will do what I say? No, and it’s important you understand 
the distinction so you don’t start coming across that way. You can still 
have the respect that comes with authority. People will still follow even 
though you don’t have any of the overt trappings. 
A lot of people will hide behind overt trappings rather than just stepping 
into the genuine thing. What is genuine authority then? If not the suit that 
you’re wearing, although that’s something people will instinctively respond 
to in our culture, what is it that is authority, any ideas? We have personal 
values between other people I think that’s part of it. Confidence – that’s 
going to be a very important thing, but what do we mean by confidence? 
Two people are lying there sleeping, which one is confident? The way 
they’re standing, right? Am I confident right now? I’m kind of faking it a 
little bit. There are clues in how people move and stand that will tell you as 
to what their confidence is; is that fair? 
Audience: Authority is really what you know about yourself. 
Igor: 
So authority is what you know about yourself? 
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Audience: Like, in certain situations I know I am the authority. 
Igor: 
In certain situations he knows he’s the authority, in other situations who 
knows. What’s going on here – whoever has the strongest frame. 
These are all true, by the way, you’ve all identified aspects of it. I’d like to 
offer you a very simple way of looking at it that will hopefully, make it very 
clear. You’ll be able to tell across the board whether or not someone is 
formally the leader of a group, you’ll still be able to spot the authority, and 
you’ll be able to switch it on and off whenever you need it. Would that be 
something worth exploring? 
This is just how I look at it. The very simple way of looking at it is, 
recognize that at some level, as sophisticated as we’ve become, we are 
still mammals, and we share the same trait as mammals. Mammals have 
a hierarchy. You’ve heard about the alpha dog in the pack, the alpha wolf, 
or the alpha male I think is the classic version of this, right? 
There are signs, in terms of every mammalian group, that will be a 
hierarchy that emerges, one will be at the top, some will be at the bottom, 
and everyone else will shuffle somewhere in between and it’ll be very 
clear levels in terms of.  
For example, wolves and dog packs, there’ll be a pecking order of who 
gets to eat first and who has to wait until last and so on. 
Without going into this in too much detail, this is a useful thing. First, it will 
always happen. Every group that you’re in, no matter how let’s hug the 
world they are, how open and flat their structure is, a natural leader will 
always emerge, someone the other people will look toward for leadership, 
for direction, for approval; even if it’s not acknowledged consciously. Does 
that make sense? 
It will always happen. You will always see the same kind of signals 
occurring. The second thing to realize is, it’s not always important to be at 
the top of the pack. There are advantages to being at the bottom, or 
somewhere in the middle too. It’s a question of understanding where you 
need to be given the level of interaction you’re in. Does that make sense 
to you all? 
What are some of the advantages? We can clearly see the advantage of 
being in the top, people do what you say, you’re the alpha male, or female 
in this sense. What’s the disadvantage of being at the top? 
Audience: There are more expectations. 
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Igor: 
A lot of attention, there’s always expectations, pressure and responsibility, 
so that kind of goes with authority as well. The flip side, when you’re at the 
bottom of the pack part of the reason people choose that position is 
there’s less pressure, there’s less challenge, but they’re still included in 
the pack so there’s more safety than being on their own. 
Some people would rather be on their own than at the bottom of the pack, 
other people will quite happily go to the bottom of the pack because it’s 
less responsibility, less effort involved and so on. 
The other advantage is that knowing the difference in terms of behaviors 
and so on, if you’re not challenging someone’s authority you can borrow it. 
This is what for example the – let’s use the word captain I guess – in a 
particular group, whether it’s monkeys or dogs or human beings – there 
will be a second and third in command. 
Again, it can be totally unacknowledged consciously but that person will 
draw their authority from the main leader, and not have to have the same 
pressures as that person. Does that make sense? Do you see how that 
works? How do we recognize it in the animal kingdom? What kind of traits 
would you see? A pecking order, so when something gets done one 
person gets to go first, one person has to wait until the end – it’s usually 
the pleasant things, right? 
What else will you tend to sense? The way they behave, so specifically 
what kind of things would you see? 
Audience: Posture and tone. 
Igor: 
Right. Shall we talk about the person who is at the lowest end of the 
pecking order in a pack? Will be stand in the middle of the pack and shout 
out loud and make crazy movements? No; as a rule space will define, 
space and volume will define what level someone is at, as a rule. In 
human society we’ve evolved to other things as well. 
For example, if I’m sitting here now I can talk to you very confidently right 
now. There’s nothing changed in terms of my voice, has it? No? What am 
I doing? What is my body language trying to do? It’s trying to avoid using 
up space. 
It might be that I’m just cold. This is the position that some people try to 
conserve use as well, but the message that’s coming across is this person 
is not in his territory, or he’s not confident, he feels somehow threatened; 
versus if I’m a little bit more relaxed. 
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This is, by the way, you’ll see this happen a lot more in the teenage 
circles, and that’s because when people go through their teenage years 
they become very, very sensitive to ideas of status, they don’t necessarily 
think about it, it’s more of an instinctual thing. You’ll see a lot of teenagers 
do something like this, have you seen that happen? 
This is an overcompensation of status signals, isn’t it? When they’re not 
feeling it internally they’re trying to show to the world oh, I’m kind of in 
charge of this whole thing, and they’re overcompensating. 
We need to be aware of all these things. Why? It lets us read a person. It 
doesn’t necessarily let us read a room very easily, but we can get a sense 
of what are the dynamics at play? If you don’t know the dynamics it’s very 
difficult to join them or reshuffle them. 
If you don’t know that someone is – let’s say you’re doing street hypnosis, 
there’s a very simple concept, right? You’re doing some stuff, you’re doing 
inductions and whatever, and a person walks up and says do that with me. 
He might seem very friendly. Do you have the person in the right place? 
No, because he’s saying I am going to run this interaction. You can’t do 
that as a hypnotist, you can’t lead their attention somewhere unless 
they’re following. Does that make sense? Do you see why it’s important to 
understand these things? 
At the same time, let’s say you have the same group and the person is 
saying like – hypnosis is cool. Do you want to try it? Okay…who do you 
hypnotize? The second person. You just got authority from the group’s 
leader. 
I could come in, standing there and say hypnosis is a cool thing, you’d 
really enjoy it, let me show you something here. Do you see the change in 
my mannerisms? Over here I’m showing I’m not going to challenge 
authority, why would I? All I need to do is get my work done. 
As I move across I’ll change slightly. It’s only a slight opening, but you 
notice how now the signals are going across? Am I going to be challenged 
over here? No, because by challenging me he’s challenging the 
acknowledgment of this person, right? Do you see how that works? 
It’s a relatively sophisticated idea but I’ve seen the word authority being 
bandied about a lot in the hypnosis circles, and it’s usually a very primitive 
thing which is, basically, point your finger and say sleep. I’m hamming it 
up a little bit of course you realize. 
The principle is very important but I’d like you all to start thinking about it in 
a slightly more three dimensional way with more depth, because you don’t 
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have to be at the top of that pecking order in order to get the job you need 
done, done. Does that make sense to you all? 
Sometimes it’s actually more useful to have lower status than a higher 
status. When might that be, any ideas? 
Audience: You’re not seen as threatening. 
Igor: 
You’re not seen as threatening, right? Let’s think about this in terms of 
sales. We have the chief honcho, the CEO or something like that; are you 
going to threaten or vie that person for leadership? No. You’re going to 
have to join that person because otherwise, you may win the argument 
and not get anywhere. 
Having said that, with certain individuals they won’t respect you unless 
you win the argument; do you see how it starts getting more complex? 
The point is now you can start looking for these things, you can start 
judging them and if one approach hasn’t quite worked out, you turn to the 
other approach and see how that one works out. 
You have things to test, which brings us – this is not directly a hypnotic 
principle but it very kind of is, this is very important, we started the day 
with this. It creates contrast. It’s through contrast that you’ll know what 
impact you’re having. 
If someone just shows you a photo and says this is the reaction you got, 
it’ll mean very little overall. You can make some educated guesses but the 
thing that will tell you what it is, is the contrast. If someone is like this in a 
photo, is he in trance? If a second ago he was like this and then he’s like 
this, is it more likely he’s in trance? It’s either that or he has narcolepsy. 
The contrast is going to be a really, good friend to you which means from 
the moment you start an interaction you need to be looking at what’s the 
general thing? You can’t be looking at every little thing because your mind 
would keep track of all those things, but you will notice shifts, things that 
are occurring. We’ll work more on that as we go along. 
As we do some exercises in a moment’s time I want to be aware of how 
much agreement you’re getting, how much compliance, and what are your 
relative status levels? 
It doesn’t matter what they are, just spot what they are. Incidentally you 
can still be the authority without being the top dog in the pack. Just sya let 
me show you some things that are very cool, you’ll really enjoy this, and 
then you slowly bleed into a point where you are the authority, where 
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they’re following what you’re doing and the status symbols are switched, 
but you’re doing it step by step in a non threatening manner. 
Does that make sense to you all? We will get a chance to practice all this, 
be assured. The part about assuming authority will be built into the 
exercises. What I want right now just as a simple idea is can you get this 
as a concept? The concept is straight forward, yes? 
The second thing is what I’m going to have you focus in on the rest of 
today. Before you do anything with it I want you to just be aware of it. 
Without awareness it’s very difficult to do something because you haven’t 
got a context to put it into, right? 
Context provides a contrast that tells you what’s going on. You’ve heard 
me talk about hypnotic context a lot if you’ve got any of her products and 
stuff like that. But in context there’s no hypnosis, because you do hypnosis 
differently in a hospital than in a bar room or on a street than with your 
friends than in an airplane – physically they might look very similar but 
there will be slight shifts that happen. 
True masters of hypnosis will typically make the adjustments 
unconsciously. They’ll notice – I’m not quite ready to do the induction yet – 
so you’ll hear them chat a bit more or talk about this stuff or do this other 
thing; why? Because their instincts are telling them the context isn’t right 
yet. They’ve spotted certain things but they’re not aware of it, it’s just 
experience has given them that pattern. 
I’d like you to start getting that pattern right now. In conversational 
hypnosis the biggest thing that goes wrong is people focus on the 
language, the words that they’re saying, and then they go blind or deaf 
and they don’t know what’s going on.  
It’s impossible do to do anything with the language unless you have 
somewhere to put the language, right? Like, it’s impossible to have a meal 
unless you have a person there, or a mouth to put the meal in. It’s 
impossible to store a bit’s just an empty space, what put it in. If it’s just an 
empty space, what do I do with it? There’s no container, it doesn’t make 
sense. 
We will come back to this. If by day three we’re not answering that 
question more fully, please feel free to ask again. Are we all good with the 
authority strategy so far? 
It’s just a strategy so far. Who here feels confident that they can spot at 
least some of these things going on in regular interactions? Not fully 
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analyze exactly what’s going on, just spot that there’s something going on 
and a relative shift going on and changes happening. 
In terms of the induction you just did a moment ago, I’d like you to just 
take these principles so far and mentally run yourself through the instant 
induction you did. You saw agreement and compliance being present did 
you not? You saw it more importantly when it was absent, did you not? 
Think about the authority. You notice that some people that approached 
as hypnotists had more of this than others, would that be fair to say? If you 
can spot this in others the next step is can you spot it in yourself? Can you 
think back on some of the inductions you did, perhaps with some people 
you felt more comfortable for whatever reason? I’m assuming there’s an 
answer to that we’ll come onto and you had more of this with them than 
with others.  
Can any of you think of that when you were doing inductions? Some 
people you felt more authority with than others? Through the contrast we 
get to feel that out. The next principle again, something we’ve been 
covering just now in the instant induction, is the idea of overload. 
Remember, we want to bypass the critical factor right? 
One of the things the critical factor cannot do is to think of too many things 
at once. We’re going to put a lot of concepts in a simple box, so in one 
respect the critical factor can be part of your attention span and that can 
only handle seven plus or minus two bits of information. 
If there’s too much stuff going on, you cannot do that consciously. Driving 
a car is impossible to do while conscious, did you know that? That doesn’t 
necessarily mean you get drunk to drive a car, but it’s all happening 
outside of your awareness. 
If you’re from Europe – I’m from Europe – so you have a manual gear 
shift, you have the pedals there to maneuver, you have the mirrors, you 
have to check where you are in relation to other cars, speed and 
speedometer – there are a lot of things going on. If you don’t think it’s 
happening just recall the first time you ever drove a car and the bucking 
bronco that resulted. 
That’s an example of trying to do something consciously that should be 
occurring unconsciously, and that’s what we’re aiming to do, get all these 
skills unconsciously, and in terms of overloading this is a great method of 
bypassing the critical factor. Again we’ll come onto this conversationally, 
but how did we overload the person here in the physical inductions? 
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We used shock and surprise. We used loss of balance, even though it was 
only partial and possibly, depending on how well you set it up, a lot of 
instructions that needed to be followed. Stand here just like this, look at 
me, take a breath, look here, focus clearly – there are a lot of instructions 
that have to be followed, make sense? 
Versus for example stand over here, look – am I using overload at that 
point? I can still be hypnotic, overload is not necessarily a universal 
principle, but it’s a very good one and one we’ll be using in conversations 
too. 
Let’s see what other things we did. Let’s look at the actual induction we 
did in terms of its mechanics, in terms of what’s going on. Those of you 
who have seen the instant induction videos will already be familiar with 
this, but this is in answer to your question. 
When you do the instant induction you’ll notice that normal regular 
consciousness is here. Let’s say this area down here is unconsciousness – for want of a better word we’ll call it trance for now – when the person is 
overloaded or receives some kind of shock or surprise, something that 
doesn’t fit its normal pattern, it’s going to do something with it. 
Because there’s no pattern up here to be able to deal with it, the person 
will dip into trance for awhile. Trance is basically, amongst other things, a 
vehicle that allows us to open up realities and test other ways of being 
things and seeing things and so on. That’s why we learn quicker in trance 
than out of it, because we’re open to newness versus trying to fit it into 
oldness. Does that make sense? 
It spikes into trance trying to make sense of this all. If nothing else occurs 
at that point, the person will naturally return to regular consciousness. The 
whole thing might take up to a second, two seconds at best; it’s very rare 
that it goes beyond that and it’s usually less than that. 
People will spike into a trance and then slowly emerge, which is exactly 
what it is you said you saw. You saw them going down and coming back. 
In the absence of anything else this is how 90% of the instant inductions 
will go.  
Occasionally, someone will formulate an idea of what hypnosis is about, 
either because they’ve already experienced it with other people, they’ve 
been preconditioned, or they’ve seen other people do it so they’ve been 
prepared in other ways, so they’ll stay in trance all by themselves because 
it meets an internal expectation. 
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For most people however, in order to keep them in trance you will have to 
do something to prevent them from popping back out. What do you think 
that might be? A deepener, exactly that’s what deepeners are there for. 
Deepeners are there to stabilize the trance experience, to prevent the 
emerging phenomenon.  
As a rule, trance is not stable. It goes in little cycles. If left alone, that cycle 
might cycle back up. Suggestions might allow that cycle to go further 
down, or intensify the state. When you said the words deeper, deeper, 
deeper; who here noticed it had more of an effect on them as a subject 
than if someone didn’t say that at all? 
That’s not particularly elaborate suggestions is it? The rule of thumb is, 
with any kind of instant induction, with any kind of shock, surprise, or 
overload if you’re using that principle, they will return back to their regular 
normal state of being unless you do something to guide them deeper into 
the experience. Does that make sense?  
That’s the part you missed out on you didn’t deepen. Deepening is very 
simple, that’s right, just go deeper, deeper, deeper enjoy it and so on. You 
may need to put a reason in there for keeping them in there, because the 
other thing that will happen here is if they don’t want to accept your 
suggestions because they don’t feel safe for example, up they come 
again. 
Does it kind of make sense in terms of the experience you just had this 
morning if nothing else? Would that be fair? 
Is there a way to put deepening on autopilot? Yes there is, would you like 
to explore it? We’ll do that in a moment. We’ll come onto that literally after 
we finish this segment here. 
Audience:  
Igor: 
♦ Is there a way to put this on autopilot? 
Sure. We’ll actually come onto the whole process we’ll do something 
physical in a moment. The purpose of what we’re doing right now very 
simply is I want you to recognize that even though you only spent half an 
hour doing the mechanical bits around hypnosis, do you recognize that 
there’s a lot of content in terms of the principles you’re applying? Would 
that be fair to say? 
Can you actually see yourself, when you review the performances you had 
here a moment ago, can you spot when you actually applied one of these 
principles? Importantly also, when you did not, and hence didn’t quite get 
the same kind of result as other people? 
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Again, we need to have those contrasts so you know which direction to 
head in, because I’m not going to be there forever holding your hand 
saying let’s do it this way, let’s do it that way. You’re going to be able to 
develop your own experiences and in conversation contrast is what keeps 
you on track. Make sense? Good. 
There is going to be one more principle that we’ll throw in, do you want to 
do that now? We’ll do that in a minute. Let’s go to your question in terms 
of creating deepness. 
Before we can make deepness automatic, we need to know what a 
deepener actually is, in other words experience different ways of doing 
deepening, would that be fair? Then you’ll have control of one skill you 
can put on autopilot. 
What I want you all to do is very simple, put all your bits and pieces down 
and stand on up. I’d like a volunteer if I may. Thank you for volunteering. 
Stand over here John, just look at me. Take a deep breath in- breathe out, 
all the way and sleep, that’s right. Deeper, deeper and deeper still. As you 
maintain your own balance you go deeper into trance. That’s it.  
Every time you feel this, I’d like you to go deeper and feel more 
comfortable. That’s right deeper and deeper. In a moment I’m going to 
move you around slightly, you’ll be perfectly on balance and you’ll be 
totally safe. Just follow along as you move your arms slightly, totally safe, 
totally on balance. That’s right. 
Deeper, that’s right. Deeper, there you go, deeper still. Because you’ve 
come up here John and you’ve volunteered you get a gift. Everyone gets a 
gift. I’m Santa Claus – only a little bit less in the middle. 
What I’d like you to do is have your unconscious mind go ahead and 
search out all the experiences where learning something was easy, 
because it was fun, because you forgot that you were learning something 
just because you wanted to do it. 
You did it again and again and again, and each time it became easier and 
more fun. At some point you kind of mastered it. Other people thought; 
how do you do that? It’s easy you just do it. 
You’ll know you’re finding those experiences because a good feeling 
develops inside. Do you feel that good feeling? That’s right, there you go. 
That feeling is going to be your guide throughout the course of this 
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seminar, making sure you master conversational hypnosis. Each time 
you’re going to get better. 
You don’t know necessarily how or why you’re getting better, but you’re 
going to enjoy it in the same way you did back then. It’s just going to be 
fun, all that’s going to be a resource to you in helping you understand this. 
You don’t need to know how it’s going to happen you just need to feel 
good whilst you’re doing it. You can do that, can you not? That’s it. There 
you go, there it is. There you go. I’ll turn you slightly. You’ll be nice and 
deep in trance. There you go, very good, a little more than that, there you 
go, very good. 
Is that difficult to read? I’m going to count from one to three, and on the 
count of three you’re coming back fully alert and these suggestions going 
even deeper as you continue to jump to the next exercise. 
To give your unconscious mind a real chance to prove to you that it exists, 
which by the way it does, allowing you to do things that will amaze you – 
you get to look forward to that now, can you not? One, two, three wide 
awake. 
Good job, well done. Thank you so much give him a nice round of 
applause. 
[Applause] 
You don’t have to do a bit in the middle, that’s just a freebie because he 
was being so kind. Once they’re in trance and you keep them for a bit, just 
make some general suggestions about learning. I’m going to give you 
advice now though – keep them very short. Why? 
The exercise will be very short and if you’re halfway through when I call 
you back the other person doesn’t get a chance to have a go. Does that 
make sense? Just keep it very short, some general things about learning, 
if you’ve learned things in the past you can learn things in the future, easy 
as that, and you can do it. 
The key thing I want you to focus on is number one; did you see some 
kind of agreement or compliance going on, yes? Let me get some 
feedback here, did you see agreement and compliance? 
Audience: Yes. 
Igor: 
Was there a clear distinction in authority, in terms of someone being more 
in charge of the process than someone else? Not in terms of value of the 
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individual, not in terms of who is more important or anything like that, just 
in terms of who is directing the interaction – would that be fair to say? 
Was there a context in which the hypnosis could occur, in which it was 
appropriate to do what we were about to do? Did we see some kind of an 
overload? Did we see deepening maneuvers? 
The deepening maneuver itself is very simple, we’re using another 
hypnotic principle, it’s called the law of associations. You may have to 
bend sideways to read that. 
The law of associations is, basically, the primary level at which the 
unconscious mind reasons. If two things happen at once, they are the 
same thing, they become bonded. Think of your unconscious mind, your 
experiences, as being sticky. When something happens to touch onto it it’ll 
stick, it’ll stay there’ll be a bond. It might be a weak bond or a strong bond 
it doesn’t matter there will be a bond at the unconscious level. 
You can exploit that bond. You can enhance that bond and make more of 
it. What was the association? What was the bond we did with John? The 
touching and deeper, right. 
Does touching people mean they’ll go deeper into trance in normal 
everyday world? No? You’ve touched hopefully hundreds of people in your 
lifetime without them zoning out to the floor and you’re saying what the 
hell is going on, am I Midas? 
Yet, did it feel pleasant? Did you see the physical changes as a result of a 
touch? Is this beginning to answer your question yet – not entirely, but 
beginning to? We associated one event to another and the unconscious 
mind ran with it because it already had an experience of both occurring at 
the same time. Does that make sense? 
Audience: Just a comment. I’ve had this done to me before… 
Igor: 
Do you want to get on the microphone? Then everyone else can hear you 
as well. 
Audience: I’ve had this done to me before and the person kind of – and it was so 
hard, it put me to the ground. 
Igor: 
Can I just borrow you? This is kind of an important thing. Normally this 
comes out after the exercise but we may as well deal with this. Let’s 
imagine that James is in trance, and the way you put him in trance is 
whatever put him in trance. 
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Now I’m going to say deeper, deeper, deeper. Is that the same experience 
he had going into trance? No. By the way you can actually do deepeners 
that way, but it requires set up because the association isn’t there yet. 
What association is normally there when people do this sort of thing to 
you? 
It’s jogging, it’s alerting, it’s putting more energy into your system which is 
precisely the opposite of what we want. Now, if I’m doing a hypnotic blitz 
in a normal conversational setting I might well do that – you’re a great 
person, you can really do this – you’ve seen coaches and other speakers 
do this, give each other a pep talk and almost beat each other up while 
they’re doing it – it works there. Why? 
The context allows it. The association is already predisposed over 
lifetimes of learning. Don’t violate the associations you can pretty much 
assume are going to be there. A gentle touch will usually be enough. 
Why? Because that’s how people normally respond and relax in these 
open minded sort of ways. 
Recognize by the way that there will be an occasion where a more 
vigorous sort of association and a more vigorous sort of tap might be the 
right thing. Let me give you a hint – it’s not now. Does that make sense to 
you all? 
John:  
Igor: 
♦ Can you do another association?  
You said as you find more balance you’ll get deeper. That’s another 
association. 
Yes. John was saying the second thing I did was say as you find your own 
balance you’ll go deeper, which answers your question even more fully 
before I was ready to do it – you’re too good. That was a second 
deepening mechanism as well, and that was more out of laziness for me 
because I didn’t want to hold your weight up the whole time. 
Does that make sense to you all? Is the exercise very clear? You’re going 
to do the exactly same thing, while they’re in there make them feel good, 
say something general around learning, nothing too long, and then a 
gentle touch. 
As a rule the more in trance someone is, the more sensitive they become 
in terms of physical experience, hence a very slight touch will usually be 
more than enough. 
Do I have a quick question here?

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