Prompt 1
I have a (Product) that helps people (Get Result) . Please give me the demographics, psychographics, and pain points of the ideal future client including age range, job titles, and common interests.
Prompt 2
Can you condense the above information into a valid customer avatar complete with name, age, job title, etc.
Prompt 3
According to Eugene Schwartz, what is the level of sophistication for the market surrounding the above customer avatar and service
***Side Note*** I have put the levels at the end of this document, but you can also google what they mean.
Prompt 4
List out what this ideal future client might be thinking. Please list the top 5 different things
Prompt 5
List out what this ideal future client might be seeing. Please list the top 5 different things
Prompt 6
List out what this ideal future client might be saying to themselves. Please list the top 5 different things
Prompt 7
List out what this ideal future client might be hearing. Please list the top 5 different things
Now to Create the Ad you can use any of the below or create your own.
Prompt 8
Please write a facebook story based ad for the avatar mentioned above. Incorporate (add 2-3 top prompts that you like from what they are thinking, seeing, saying, hearing, and feeling).
Use the following framework: (pick one from below or create your own)
Russell Brunson
Attention-Grabbing Headline: The ads start with attention-grabbing headlines that pique curiosity and create a sense of urgency or exclusivity. They aim to capture the reader's attention immediately.
Influencer/Expert Endorsement: The ads often mention renowned individuals or experts associated with the product or event. This association adds credibility and creates a sense of trust and authority.
Benefits and Transformation: The ads emphasize the potential benefits and transformation the product or event can bring. They highlight various aspects of life that could be improved, such as finances, lifestyle, education, or personal relationships.
Limited Time or Scarcity: The ads frequently use scarcity tactics, emphasizing limited availability, such as limited seats, limited time, or limited quantities. This creates a sense of urgency and fear of missing out (FOMO) to encourage immediate action.
Call to Action: The ads include a clear call to action (CTA), urging the reader to take a specific action. This action often involves signing up, registering, or clicking a link to secure a spot, claim an offer, or access valuable content.
Social Proof: Some ads incorporate elements of social proof, mentioning the number of copies sold, the number of entrepreneurs involved, or the number of templates available. This serves to validate the product's popularity and effectiveness.
Traffic and Funnels
Hook: Start with an attention-grabbing question or statement to pique the audience's curiosity or address a pain point.
Problem Identification: Identify a problem or challenge that the target audience might be facing.
Existing Model Critique: Criticize the traditional or commonly used approach/method/model to address the identified problem.
Introduce New Solution: Present a new, alternative solution or model that claims to overcome the shortcomings of the traditional approach.
Unique Selling Proposition: Highlight the unique benefits and advantages of the new solution, emphasizing its effectiveness or success in specific situations.
Call-to-Action: Provide a clear call-to-action, inviting the audience to take immediate action to access the solution or benefit offered.
Social Proof: Mention successful examples or influential figures who have utilized the proposed solution to enhance credibility and demonstrate its effectiveness.
Additional Incentives: Offer additional resources, bonuses, or freebies to encourage the audience to engage further or take advantage of the opportunity.
Alex Hormozi
1) Hook
2) Problem
3) Common Mistake
4) Recommended Approach
5) Example/Comparison
6) Benefit
7) Actionable Tip
8) Call to action by clicking the link and contacting us
Prompt 9:
Add emojis, empathy, humor, confidence, appeal, exclusivity, clarity, incentive, cost mitigation, and credibility (add anything else that feels right for your product)
Here's a brief overview of those 5 levels of Market Sophistication:
LEVEL 1: THE PIONEER LEVEL
The first level of market sophistication means quite simply that your product or service is completely new or innovative, and the market has not heard of an offering exactly like it. In the pioneer phase, organisations often lack competition as the result of a technological innovation that brings a completely new product to the market. An excerpt from Eugene Schwartz’ book says that in level 1, organisations must “be simple,” and “be direct.”
“Name either the need or the claim in your headline- nothing more. Dramatize the claim in your copy- make it as powerful as possible. And then bring in your product; and prove that it works.” Ideally, you’re attempting to tell as many people as possible about your new product, and how it solves problems in a completely unseen way, so you can capture as much as the market as possible before competitors – and potentially regulators – step into the equation.
Example: Buy Now: The world’s first and only [insert product or service here]
LEVEL TWO: OUT-DOING THE COMPETITION
In the second level of market sophistication, we move past the concept of having a one-of-a-kind product or service and move into a more familiar arena of having a product or service with fierce competition. At this level, Schwartz says it’s imperative that organizations maintain the assertion that you’re above the competition and prove this to your potential customers with claims about your product or service that will outdo competitors. Schwartz writes that “if you’re second, and the direct claim is still working – then copy that successful claim – but enlarge on it. Drive it to the absolute limit.”
Dan Lok writes that “at stage two, the descriptions of your product or service are longer, the market is more sophisticated, and you need to explain more than why you’re better than the competition.” You can see from these two quotes that as we move through the pillars, it’s increasingly important to assert dominance over your competitors, or “outbid” them with features and/or offerings that they’re not making to the market.
Example: The [insert product/service here] that is twice as effective as the competition
LEVEL THREE: SHOWING CUSTOMERS HOW IT WORKS
In the third level of market sophistication, as you can probably guess, those in the market are increasingly aware of the claims made for your products and services, but they don’t yet
understand exactly how the whole thing works. Appealing to the third level market with sales tactics from levels one and two simply won’t work, as they’ve heard it before, and they’re not going to be baited in the same way.
Schwartz writes that “if your market is at the stage where they’ve heard all the claims, in all their extremes, then mere repetition or exaggeration won’t work any longer. What this market needs now is a new device to make all these claims become fresh and believable to making them again. In other ways, a new mechanism – a new way to make the old promise work. A different process – a fresh chance – a brand-new possibility of access where only disappointment has resulted before.”
Essentially, the third level of market sophistication requires you to connect with buyers that are increasingly familiar with the market. This can be achieved not by explicitly selling your product but marketing the how of your product or service.
Examples of this can be the time-saving measures of a piece of accounting software “saving businesses [x amount of time],” or a new washing machine that can reduce water use while maintaining a quality clean.
LEVEL FOUR: THE COLD WAR
The fourth level of market sophistication, according to Schwartz, is where competitors are locked in a fierce battle to capture the hearts and minds of the buying public; calling it in the ‘arms-race’ level. In this level, your competitors are firmly on your heels, and offering a product or service that levels the competition, and as a result, there are a lot more direct comparisons and battles for each purchase. Schwartz writes that “if a competitor has just introduced a new mechanism to achieve the same claim as that performed by your product, and that a new-mechanism announcement is producing sales, then counter in this way.”
“Simply elaborate or enlarge upon the successful mechanism,” he writes. “Make it easier, quicker, surer; allow it to solve more of the problem; overcome old limitations; promise extra benefits. You are beginning a stage of embellishment similar to the Second Stage of Sophistication,” Schwartz says. As you can see, this stage requires you to put your product on a pedestal above the competition, but this comes with its own set of risks. You need to ensure that the claims you’re making to customers are in fact truthful, otherwise you risk abusing their trust, losing business and even facing penalties from regulators.
Example: Our [insert product/service] is half the price of [insert competitor] and twice as effective; why settle for less?
LEVEL FIVE: THE STORY-TELLING PHASE
In the fifth and final level, customers out in the market are well aware of your product, your competitors, as well as the claims and tactics that you’ve employed so far; they simply won’t work for anyone at this level of market sophistication. Therefore, Schwartz says that it’s essential to understand that “the emphasis shifts from the promise and the mechanism which accomplishes it, to identification with the prospect [themselves].”
“You are dealing here with the problem of bringing your prospect into your ad- not through desire, but through identification.” I’d like to believe that Schwartz is addressing Simon Sinek’s popular notion of understanding your organization’s why, and marketing this to your customers. It’s important to remember that at this stage, the buying public will no longer be persuaded by big claims and fancy writing, but they can potentially buy into your organization’s vision as a business.
If your organization exists to improve the quality of life for someone with a disability, for example, this would be a much more powerful way of advertising your products to a sophisticated buyer, rather than simply presenting them with a product, claim and a price-tag.