Hi, Im working on an assignment. Below is the example for the assignment:

January 22, 2015
CF: Robert Miskimmin.
OLI: Peter Wares
Here is a brief example of a Market Watch synopsis. Please note that this particular synopsis would have been
written by a student towards the end of the course, integrating several concepts from the course into the analysis.
You are not responsible for integrating material that you have not yet studied in this course.
For your presentation to the class, you should have a couple of questions ready to open up discussion on your
topic.
Marketing Watch Sample
Resource: Dan La Civita. (September 10, 2014). What Apple Pay Means for Marketers. Advertising Age.
Retrieved from http://adage.com/article/digitalnext/apple-pay-means-marketers/294901/
Synopsis of the resource: In this article, the author discusses Apple Pay, a mobile payment system announced
as part of Apple’s press event earlier in the week. He explains how the functionality works, and then highlights
there are several key difference between this and other payment systems that set it up to be more successful,
including retail partnerships and Apple’s control of both the handset as well as the software on it. He outlines
three key implications for marketers, including increased ecommerce opportunities, increase opportunities for
mobile promotional messaging, and opportunity for better integration with promotional messaging in other
platforms.
Link to the resource: http://adage.com/article/digitalnext/apple-pay-means-marketers/294901/
WHY and HOW this resource is important to the field of marketing: This article presents some interesting
thinking about the implications of a new technology to several of the elements of the marketing mix: place and
promotion. It addresses how the technology of one firm, because of its careful control of its product and the
influence it has amongst its partners, could significantly change channels used by marketers to get product into
the hands of their consumers (place) through the potential for increased adoption of ecommerce. It also discusses
how several elements of the integrated marketing communication mix (promotion) could significantly be
influenced, again by a single technology for a single organization. It is important because it gives the reader an
opportunity to consider how a single product can change the landscape for all marketing practitioners.




I have chosen my own article here: Here is the link: https://marketinghire.com/career-advice/how-ai-is-transforming-marketing#:~:text=Marketing%20Automation%3A%20AI%20has%20revolutionized,strategic%20aspects%20of%20their%20campaigns.

This is the content of the article I chose:

How AI Is Transforming Marketing (2024)

The Transformative Impact of Artificial Intelligence on Marketing: Adapting for Success
Artificial intelligence (AI) use has skyrocketed in the last few years. In 2023, AI use among the public increased by nearly ten times[1]. It’s greatly impacting industries and society, reshaping traditional approaches and roles. Its impact on marketing is profound. From content marketing, marketing automation, analysis, research and many other areas, AI adoption by marketers is rapidly increasing and its uses in the marketing department are expanding.

AI Use and Investment in the Marketing Department
AI use has become common in the marketing department. A recent study by The Conference Board found that 87% of marketers have used AI or experimented with AI tools and that 68% of marketers are using AI in their daily works[2]. A Deloitte Digital study found that three of the top five AI objectives of the companies they surveyed was marketing-related s[3]. While a Gartner study found that 63 percent of marketing leaders have already invested in artificial intelligence (AI) or were planning to do so within the next twenty-four months[4]. The CMO Study — a joint study conducted biannually by Deloitte LLP, the American Marketing Association and Duke University’s Fuqua School of Business that samples 316 senior marketing leaders at for-profit companies — found in their most recent study (Sept 2023) that in the past three years, around half of marketing leaders reported using AI for content creation. More than half used AI for blogs, website content, social media and email contents[5].

82% of marketers and communicators surveyed by The Conference Board expect that further adoption of AI will lead to productivity improvements, enhance learning and development and improve financial results. Half of respondents said that AI will in future product and service innovation. The top AI applications by marketers included summarizing content (44%), doing the legwork/inspiring thinking (41%), personalizing customer/user content (33%), conducting research (30%), producing content faster (30%), and improving customer service (17%). Communicators are currently using AI for summarizing content (41%), doing the legwork/inspiring thinking (35%), producing content faster (28%), conducting research (26%), writing press releases (17%), and writing speeches (14%)[6].

Seven Areas Where AI is Significantly Impacting Marketing:

Marketing Automation: AI has revolutionized marketing by automating tasks such as data analysis, customer segmentation, personalized content creation, and social media management. This automation streamlines processes, enabling marketers to focus on strategic aspects of their campaigns.
Data Driven Decision–Making: Marketers now leverage AI for data-driven decision-making. Advanced analytics and machine learning algorithms analyze vast amounts of data, providing insights into consumer behavior, preferences, and trends, allowing for more impactful and targeted strategies.
Personalization and Customer Experience: AI-driven algorithms enhance marketing by delivering personalized experiences to prospects and customers. By analyzing user data, AI tailors content, advertisements, and recommendations, creating a more engaging and personalized customer experience.
Chatbots and Customer Interaction: AI-powered chatbots and virtual assistants play a crucial role in real-time customer interaction, providing personalized recommendations, addressing queries, and guiding users through the purchasing process. Striking a balance between automated personalization and a human touch remains a challenge.
Content Creation and Optimization:
AI tools are increasingly used for content creation and optimization, handling tasks such as generating compelling copy and optimizing website content for search engines. This allows marketers to focus on creativity and strategy.
Predictive Analytics:
AI-driven predictive analytics revolutionizes marketing forecasting, enabling marketers to anticipate trends, identify opportunities, and mitigate risks more effectively, enhancing the overall effectiveness of marketing campaigns.
Programmatic Advertising:
Programmatic advertising, powered by AI, automates the buying and placing of digital ads. AI algorithms analyze user behavior in real-time, ensuring ads are delivered to the right audience at the right time, maximizing ad spend efficiency.
AI Use by Marketing Departments is Rapidly Growing
Current use of artificial intelligence by marketing departments is only scratching the surface of what AI can do for marketing. There’s no question that AI’s use in marketing is going to significantly increase in the next few years. According to Fuqua marketing professor Christine Moorman, who led the study, “Marketing can increase use of AI to improve marketing ROI by optimizing the content and timing of digital marketing, for progammatic advertising and media buying, for predictive analytics for customer insights, and targeting decisions. These are all currently underutilized, with only one third of marketing organizations using AI for these purposes.”[7]

Marketers Uncertain of the Long-Term Impact of AI on Creativity, Work Quality, and Risk Management
Marketers and communicators are divided on the long-term impact of AI in their fields beyond boosting productivity and business results. Forty percent of those surveyed by the Conference Board anticipate that AI will lead to work quality and creativity improvement, while nearly thirty percent of those surveyed were pessimistic and expect that work quality and creativity will deteriorate with increased AI use. “For marketers and communicators, a critical question has been AI’s impact on creativity and quality of work,” said Denise Dahlhoff, Senior Researcher, Consumer Research at The Conference Board. “Our research suggests that there’s reason for optimism. If AI is used to inspire and augment—not replace—human ideas, the effect might well be synergistic and help elevate overall creativity.”[8]

Concerns About How AI Will Impact Marketing Job Availability and Increased Risk

Only four percent of those surveyed by The Conference Board felt that AI will lead to increased marketing and communications jobs, while 40% believe it will result in a decline of jobs. Even more, 22% of those surveyed expect negative effects on team culture, while 16% believe it will lead to improvements. There is widespread concern about the potential dangers of AI and a call for greater risk in using AI such as misinformation, legal uncertainty and data security. It is expected that AI-related regulations and best practices emerge that concerns will decrease.[9]

Junior and Mid Level Marketers are Ahead of Senior Marketers When It Comes to AI Adoption
The Conference Board study found that mid-level and junior marketers are “at the forefront of adopting AI in their work” ahead of senior marketers, putting them in an ideal position to shape the adoption and evolution of AI within their organizations. This presents a significant opportunity for these professionals and should also serve as a wake up call to senior marketers. [10]

According to a recent study by GetApp drives home the point. Their study found that 71% of marketers (from small and medium businesses) surveyed said that their companies would pay more for interns with AI experience. Further, while there are concerns that AI could result in the elimination of marketing positions, 63% of surveyed marketers expected their companies would hire a similar number of interns in 2024 as 2023, while 30% expected to hire more interns. Even more, 36% of respondents believed that AI would result in increased demand for interns in 2024, while 12% thought it would reduce the demand. 77% of respondents find that AI has fundamentally changed the skills required for marketing interns. The areas these marketing departments are most significantly leveraging intern AI skills are with data analysis (48%), mistake reduction (42%), and improving the efficiency or speed of processes and workflow (36%).[11]

Will AI Replace or Add Marketing Jobs?

While there’s no question that the use of AI has strong implications for the marketing department and is resulting in a skill shift that has significant implications for the staffing of marketing departments, and consequently, for marketing professionals, it seems very likely that increased AI use will result in the loss of some jobs, especially at lower levels, particularly jobs with responsibilities that can easily be replaced with AI tools. However, a strategic and well-implemented use of AI technology can provide the marketing department with great opportunities to show quantified value to the organization that can result in growth for the department and the profession as a whole. AI automates routine marketing and communications tasks, provides analysis and has the power to elevate and transform marketing roles. The majority of experts believe that AI is more likely to transform rather than replace marketing jobs entirely.

As AI tools are increasingly being used to handle routine marketing and communications tasks, there is a shift in the required skillsets needed in the marketing department. Creativity, strategic thinking skills and interpreting AI results and analysis are critical in the AI age. Consequently, marketing roles will likely evolve to encompass more strategic and creative responsibilities as a result of AI. The evolving landscape necessitates acquiring new skills, understanding AI algorithms, interpreting data insights, and creatively collaborating with AI tools.

AI and Your Career in Marketing
Despite AI’s capabilities, it lacks the innate understanding and emotional intelligence that humans bring. Successful marketing campaigns rely on human creativity, empathy, and the ability to connect with diverse audiences. AI enhances a marketing manager’s ability to perform and manage marketing more effectively. Gaining experience with AI tools is increasingly important for marketing professionals to stay competitive in the profession.




Then this is what I have so far:
Resource:
MarketingHire.com Staff. (2024). How AI Is Transforming Marketing. Retrieved from https://marketinghire.com/career-advice/how-ai-is-transforming-marketing

Synopsis of the Resource:

The article "How AI Is Transforming Marketing" discusses the profound impact artificial intelligence (AI) is having on the marketing industry. It highlights the rapid increase in AI adoption by marketers, noting that 87% have used or experimented with AI tools, and 68% use AI in their daily work. The article outlines seven key areas where AI significantly affects marketing:

Marketing Automation: AI automates tasks like data analysis, customer segmentation, personalized content creation, and social media management, allowing marketers to focus on strategic aspects.
Data-Driven Decision Making: AI analyzes vast amounts of data to provide insights into consumer behavior and trends, enabling more impactful strategies.
Personalization and Customer Experience: AI tailors content and recommendations based on user data, enhancing customer engagement.
Chatbots and Customer Interaction: AI-powered chatbots provide real-time customer support and personalized recommendations, although balancing automation with a human touch remains a challenge.
Content Creation and Optimization: AI assists in generating and optimizing content, freeing marketers to concentrate on creativity and strategy.
Predictive Analytics: AI enhances forecasting by anticipating trends and identifying opportunities, improving campaign effectiveness.
Programmatic Advertising: AI automates ad buying and placement, targeting the right audience at the right time to maximize efficiency.
The article also addresses the future of AI in marketing, noting that current use is just scratching the surface. While AI is expected to boost productivity and business results, there's uncertainty about its long-term impact on creativity, work quality, and job availability. Some marketers anticipate job reductions, especially in roles easily replaced by AI tools. However, the article suggests that AI is more likely to transform marketing jobs rather than replace them entirely, emphasizing the growing importance of creativity, strategic thinking, and the ability to interpret AI results.

Link to the Resource:
https://marketinghire.com/career-advice/how-ai-is-transforming-marketing

WHY and HOW this resource is important to the field of marketing:

This article is crucial for understanding the evolving landscape of marketing in the age of AI. It highlights how AI is not just a futuristic concept but a present reality reshaping marketing practices across various domains. By outlining the seven significant areas where AI impacts marketing, the article provides a comprehensive overview of how technology is enhancing efficiency, personalization, and strategic decision-making.

Why it's important:

Embracing Technological Advancements: The article emphasizes the necessity for marketers to adopt AI tools to stay competitive. As AI automates routine tasks, marketers can allocate more time to strategic planning and creative endeavors.
Understanding Market Trends: With the rapid increase in AI adoption, it's essential for marketing professionals to be aware of industry trends to make informed decisions and anticipate future changes.
Career Development: For aspiring marketers, recognizing the shift towards AI integration is vital for career advancement. The article points out that junior and mid-level marketers are leading in AI adoption, presenting opportunities for those who are proficient with AI tools.
How it relates to marketing concepts:

Market Segmentation and Targeting: AI enhances the ability to segment customers more precisely and personalize marketing efforts, which aligns with fundamental concepts of targeting and positioning.
Consumer Behavior Analysis: By leveraging AI for data analysis, marketers gain deeper insights into consumer behavior, allowing for more effective marketing strategies.
Integrated Marketing Communications (IMC): AI impacts various elements of the promotional mix, including advertising, personal selling, and direct marketing. Programmatic advertising and personalized content creation are examples of how AI integrates communication efforts.
Ethical Considerations in Marketing: The article touches on concerns about AI's impact on job availability and the potential risks of misinformation and data security. This relates to the ethical responsibilities marketers have in implementing new technologies.
Marketing Strategy and Planning: Predictive analytics powered by AI enables marketers to forecast trends and adjust their strategies accordingly, which is essential for long-term planning and maintaining a competitive advantage.
Conclusion:

The resource is significant because it not only highlights the current state of AI in marketing but also encourages marketers to adapt and acquire new skills. It underscores the importance of blending human creativity with AI capabilities to enhance marketing effectiveness. As the industry continues to evolve, staying informed about such transformative technologies is essential for success in the field.






I used bullet points in my draft but there are no bullet points in the example, and also the author of my article is named Peter DeLegge. Can you fix these errors and show it to me back?