Title: S4C Announces Plans to Rebrand, Ending Six-Year Look

[Location], October 2022 - S4C, the Welsh-language public television channel, has recently announced its intention to embark on a major rebranding campaign, bidding farewell to the iconic visuals that have defined its ident package since 2015. The decision comes as part of the broadcaster’s ongoing efforts to modernize its image and stay relevant in an ever-evolving media landscape.

Unveiling their ambitious plans, S4C revealed that several well-known idents would soon be discontinued. Among the notable ident series set for removal is “Swimming,” which depicts individuals gracefully swimming before elegantly putting their legs in the air and slowly submerging into the water, leaving only a tranquil view of the pool. Additionally, another popular ident titled “Marathon,” showcasing a man’s arduous journey running a marathon, is also slated for retirement.

While such idents have come to symbolize S4C’s visual identity over the past six years, the channel’s rebranding aims to refresh its image and resonate with a wider audience. Innovative and contemporary visuals are expected to replace the current ident packages, injecting a sense of dynamism and progressivity.

According to S4C executives, the rebrand is scheduled to take effect in 2023, allowing sufficient time for meticulous planning and execution. The channel intends to hold consultations with its viewers and stakeholders throughout the process to ensure their feedback is considered during the design and selection of new idents.

In a statement released by S4C, the broadcaster outlined its intentions to create visually striking and inclusive idents that capture the essence of the Welsh culture while aligning with the expectations of a more diverse and ever-changing audience.

The decision to embark on this major rebranding project highlights S4C’s commitment to staying ahead of the curve and adapting to the rapidly shifting media landscape. As traditional broadcasting faces stiff competition from digital and streaming platforms, this move ensures that S4C remains an influential and contemporary force for Welsh-speaking audiences both in Wales and beyond.

As the excitement builds up for the upcoming rebrand, viewers and industry watchers eagerly await the innovative visuals and captivating identities that will grace the screens come 2023. S4C’s commitment to reflecting the changing times while staying true to its cultural roots promises an exciting transformation that will redefine the channel’s identity for the next chapter in its history.

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Write a follow up where the Christmas look launched on November 27th, and it features a consistent move right to left, to reveal a cluster of TV’s arranged into the shape of a Christmas tree. Also state that we have seen the last of the 2015 look
S4C Unveils Festive Christmas Look, Bidding Farewell to 2015 Ident

[Location], November 27th, 2022 - Continuing with its rebranding efforts, S4C, the Welsh-language public television channel, launched its highly anticipated Christmas look today. With a vibrant and joyful theme, this new ident has reimagined the channel’s visual identity for the holiday season, bidding a fond farewell to the familiar 2015 ident that has been a staple for the past six years.

Capturing the spirit of the festive season, the Christmas look features a consistent movement from right to left, gradually revealing a stunning cluster of television sets artfully arranged into the shape of a Christmas tree. Each TV screen showcases vivid and heartwarming imagery, symbolizing the connectivity and togetherness that the holidays bring.

The launch of this new ident marks another significant milestone in S4C’s ongoing rebranding journey, as the channel continues to evolve and modernize its image. With its dynamic and visually striking design, the Christmas look aims to captivate audiences and create an immersive viewing experience during the holiday season.

Notably, this release also signals the end of the long-standing 2015 ident, which has become synonymous with S4C’s visual identity for the past six years. As viewers bid farewell to the old look, S4C’s commitment to adapting to changing times and embracing innovation shines through.

The successful implementation of the Christmas look is a testament to the dedication and hard work put in by the S4C team. Aligning with both traditional elements and contemporary trends, the ident promises to capture the essence of Welsh-Joy during the festive season, creating a memorable and uplifting experience for viewers across Wales.

As S4C embraces its new identity, the channel is set to continue seeking feedback and engaging with its loyal viewers. The rebranding project is an ongoing commitment to remain at the forefront of Welsh-language media, ensuring S4C retains its position as an influential and culturally significant broadcaster.

With the Christmas look set to grace screens during the holiday season, S4C viewers can anticipate an enchanting and festive viewing experience. The channel’s dedication to quality content and innovative visuals ensures that S4C will continue to thrive in an ever-changing media landscape.

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Write a follow up on January 1st 2023, where the flickering TV set motif is now permanent, with the new idents featuring a TV flickering to reveal a mesmerizing image, a clip from a program, or a clip from an old ident
S4C Embraces Flickering TV Set Motif Into the New Year with Mesmerizing Idents

[Location], January 1st, 2023 - S4C, the Welsh-language public television channel, has seamlessly transitioned into the new year with a permanent update to its visual identity. Embracing the flickering TV set motif that was introduced in the Christmas look, S4C’s idents now feature a captivating sequence of a television screen flickering to reveal mesmerizing images, clips from programs, or even snippets from old idents.

Building upon the success of the Christmas look, the flickering TV set motif has emerged as a defining feature of S4C’s rebranding campaign. The dynamic and visually engaging ident sequences aim to captivate viewers, evoking a sense of nostalgia while showcasing the diverse range of content available on the Welsh-language channel.

Introduced on January 1st, the new idents mark a significant milestone for S4C, bidding adieu to the traditional static visual approach and embracing a more immersive viewing experience. The flickering TV set motif represents the channel’s commitment to embracing technology and reflecting the ever-changing media landscape.

By featuring mesmerizing images, captivating clips from programs, and nostalgic snippets from old idents, S4C aims to take viewers on an immersive journey, both into the world of Welsh television and through cherished memories of past programming. This innovative approach ensures that every ident sequence offers a unique and intriguing viewing experience.

The seamless incorporation of the flickering TV set motif into S4C’s visual identity exemplifies the channel’s dedication to staying relevant and continuously pushing creative boundaries. The dynamic nature of the new idents reflects S4C’s commitment to engaging and entertaining its audience, while paying homage to the rich history and cultural significance of Welsh television.

Throughout this rebranding process, S4C has valued the feedback and opinions of its viewers and stakeholders. The positive reception received during the Christmas look’s launch has further bolstered the channel’s confidence in its direction, assuring stakeholders that S4C remains focused on delivering quality content and memorable viewing experiences.

As S4C embarks on this new chapter, the channel’s passion for Welsh programming and commitment to technological advancements shine brightly. The flickering TV set motif offers a fresh and vibrant visual reinforcement of S4C’s position as a leading player in the Welsh-language media landscape.

With the new idents now on air, viewers can look forward to a continued stream of captivating visuals and enticing snippets that demonstrate the breadth and depth of S4C’s programming. The channel remains committed to its audience, ensuring that each flickering TV set sequence offers an experience that resonates with viewers.

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In late 2023, the channel fully rebranded, reinstating the 1995 "S4C~" logo, The new look features a female shapeshifting blob of black slime, This gooey character stars in the new idents, Secondary idents are the 1993-2009 Dragon idents, which featured everyday objects breathing fire like a dragon, Their second run will only be seen before highly Welsh programming, all other programmes will use the new blob idents, This rebrand was their plan all along and the TV set idents were temporary. Write a blog post about the real rebrand