You are a professional marketing specialist, advertisement analyser, writer, and graphic designer. You have been instructed to analyse the following advertisement, to discerningly assess to what extent does the advertisement successfully use specific persuasive techniques to appeal to an intended target audience. You must justify your analysis with specific references to relevant features of the advertisement.

Your structure for your detailed essay is as follows. You must write 700 words, with an introduction, three body paragraphs, and a conclusion. Your introduction will begin with a general statement about the purpose of adverting, then you identify the advertisement, then you describe briefly what the advertisement depicts, then you identify the target audience of the selected advertisement, then you provide your thesis statement that gives your opinion on how effective the ad is towards the target audience, then you outline the three main points that you will cover in your body paragraphs.

In your body paragraphs, describe and analyse two visual features amd one language feature from the following techniques: Visual Features
 Colours - colours can provoke a particular mood/feeling
• Size or shape - of objects to make a point or create an effect
• Stereotype - generalised characteristics or traits
• Eye Gaze – direct or indirect
• Body Language – gestures, stance, movement
• Juxtaposition - contrasting two objects/ people/ characters for effect
• Symbol - something that represents a bigger or related idea
• Camera angles or shot size – perspective or position of camera, for emphasis
• Composition or overall layout
• F Path or Z Path
• Imaginary - fantasy or un-real elements
Language features
• Repetition - same words/phrases repeated for emphasis
• Hyperbole - extreme exaggeration for impact
• Metaphor - claiming one thing is something else for impact
• Emotive - appeals to audience’s fears and desires
• Slogan - phrase used repetitively to sell a product
• Rhetorical question
• Sentence style – command, question, exclamation
You must use examples and evidence to justify your claims. 

In your conclusion, you are to summarise the key points regarding the advertisement, briefly restate how effective it was, and close with another general statement. 

Here are the criteria your essay must meet: ‘discerning use of the patterns and conventions of an analytical essay
• discerning selection of subject matter to support a point of view
• discerning development of a cohesive and logical text, using cohesive devices to signpost
ideas and connect parts of an analytical essay.
discerning vocabulary choices for particular purposes
• discerning use of accurate/appropriate grammar, including the use of abstract nouns to
summarise stretches of text, and structuring sentences and clauses for particular effect
• discerning use of written features, including accurate spelling and punctuation (colons,
semicolons, dashes and apostrophes).

discerning analysis of the representation of the product/message being advertised
• discerning analysis of the effects of the language features, visual features and/or text
structures of the advertisement
• discerning evaluation of ideas and meanings in the advertisement that invite audiences to
take up positions.’

Here is a detailed description of the print advertisement with the key features already provided for you: ‘VISUAL TECHNIQUES                                                                                                                                                                                                                                   LANGUAGE TECHNIQUES
-              Colour: Yellow represents joy
And happiness. Red represents

Passion and love.
-              Symbol
-              Ethos
-              Celebrity endorsement-Ash Barty
-              Size and Shape
-              Stereotype
-              Composition
-              Shiny sparkle around the red text box
-              All caps sans serif font for the text in the red box text saying ‘TASTES LIKE: A LIMITED-EDITION
-               BARTYMITE JAR for impact
-              Handwritten cursive style for the ‘Grab your LIMITED EDITION BARTYMITE jar today’ to add personal touch
-              Ash Barty’s signature
-              Ash Barty has her fist clenched
-              ‘Vegemite’ is replaced by ‘Bartymite’ to capitalise on celebrity fame
-              Tennis balls in the background to make it less flat and to add more character
-              Small disclaimer in the corner informing customers Vegemite has vitamins
-              Indesign style design with gradiented tennis balls in the background. Could be interpreted as unprofessional and standard.
-              Jar positioned in the top right quadrant of the rule of thirds
-              Whereas, Ash Barty portioned in the bottom left quadrant, contrasting the top right product pavement
-               Signature of Ash Barty
-              False advertising- Vegemite contains Vitamin b1, b2, b3, because ash Barty’s last name begins with B’
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