Using my resume and the job description Im adding here in text, answer the following question: Tell us why youd be a great fit for this role? - Job Description: Description
Company Overview:
We are currently incubating several innovative businesses in the home security and family safety space. Our mission is to create seamless and secure experiences for families, and we are looking for a talented individual to help us optimize our digital presence and conversion rates.
Job Description:
We are seeking a skilled Growth Marketing Web Developer to join our team. Your primary responsibilities will include building, optimizing, and A/B testing landing pages and sales funnels to drive conversions and enhance the user experience. You’ll use Posthog.com for conversion tracking and testing, and occasionally work with Stripe to test various pricing models and checkout flows.
Key Responsibilities:
* Build and optimize landing pages and sales funnels focused on increasing conversion rates.
* Perform A/B testing and analyze results to determine the best-performing designs and content -strategies.
* Utilize Posthog.com for conversion tracking, data analysis, and user behavior insights to improve funnel performance.
* Collaborate with the marketing team to develop and refine testing hypotheses based on data-driven insights.
* Work with Stripe to implement and test different price points and checkout flows to maximize revenue and customer satisfaction.
* Ensure all landing pages are responsive, fast-loading, and aligned with SEO best practices.
* Monitor performance metrics and continuously optimize pages for better user engagement.
Qualifications:
* Experience in building and optimizing landing pages, with a focus on A/B testing and conversion rate optimization.
* Proficiency in using Posthog.com (or similar tools) for conversion tracking and testing.
* Familiarity with Stripe for payment processing and checkout flow optimization.
* Strong understanding of web development technologies (HTML, CSS, JavaScript) and responsive design principles.
* Data-driven mindset with strong analytical skills to assess funnel performance and make informed decisions.
* Experience with tools like Google Analytics, Optimizely, or similar is a plus.
* Excellent communication skills and the ability to work cross-functionally with marketing and product teams. RESUME: KEY SKILLS
EXPERIENCE
M/I Homes – VMS – G2O, Columbus, Ohio – Next.js Developer
February 2024 - April 2024
● Developed a Next.js trade codes page for M/I Homes associates to view trade codes and
download a CSV of all or filtered trade codes.
○ Implemented pagination, search functionality, and a custom, reusable JavaScript
function to facilitate the downloading of the CSV file with a single click.
● Resolved multiple software defects related to the user journey process (primarily
encompassing Next.js forms)
● Enhanced app structural integrity by reengineering code, consolidating duplicate code into
reusable components, and ensuring clear naming conventions.
InfOhio - GoLearn - G2O, Columbus, Ohio – API / Database Developer
June 2023 - November 2023
● Built the back-end APIs and MySQL database using PHP Laravel framework.
● Developed API functionalities including authentication, pagination, caching, and error
handling, ensuring robust performance and security.
● Created an easy-to-follow Laravel setup process, streamlining development onboarding and
reducing setup time for new team members by 50%.
Ohio Means Jobs - G2O, Columbus, Ohio – React Developer
December 2022 - May 2023
● Assembled and analyzed data from multiple APIs, building a fully responsive user profile
email template using MJML, ensuring compatibility with modern email clients.
● Developed basic redux slices and utilized dispatch/useSelector hooks, improving state
management efficiency.
● Implemented various React component updates, enhancing user interface responsiveness and
usability.
● Guided a cross-disciplinary team to enhance website accessibility, achieving WCAG 2.0 AA
compliance and setting a new company benchmark for inclusive design.
John Ore
Languages
● JavaScript
● PHP
● MySQL
Front-end Frameworks
● Angular
● React
● Next.js
Web Standards
● WCAG 2.1 compliance
● Intuitive navigation
● Modular design
Web Servers
● Amazon Web Services
● Digital Ocean
● NGINX
Style / UI Frameworks
● SCSS
● Flexbox
● Mantine UI
● TailwindCSS
Artificial Intelligence
● AI-Powered Development
● Prompt Engineering
● Artificial Intelligence
Onboarding
OESCA – G2O, Columbus, Ohio – React Developer
August 2022 - December 2022
● Played a key role in developing a statewide React-based educational resource library,
serving thousands of teachers and students across Ohio, enhancing educational resource
accessibility.
● Revitalized website accessibility by implementing keyboard navigation, transforming the
site to full ADA compliance and enhancing user experience for individuals with
disabilities..
● Streamlined the development process by engineering reusable React components,
significantly cutting down on coding time and enhancing team productivity..
● Implemented responsive design for all device sizes using flexbox and media queries.
● Coached team on best practices for ticket creation, acceptance criteria, and writing
automated tests.
Victoria's Secret – G2O, Columbus, Ohio – React Developer
January 2022 - July 2022
● Migrated multiple parts of account profile to React using functional components.
● Refactored multiple components to be reusable and containerized using styled components.
● Authored unit tests in Jest and React component tests in React Testing Library using
“Scenario, Given, When, Then methodology.
● Leveraged Formik and Yup to build forms with validation.
● Employed Flexbox to build easy to maintain layouts.
● Earned commendations from cross-functional teams for swiftly resolving critical data
discrepancies, thereby enhancing the reliability of marketing analytics.
● Applied uTag debugging, events, and eVars for Adobe Analytics, enhancing data tracking
accuracy and marketing insights.
Ohio Farm Bureau - G2O, Columbus, Ohio – Full-stack Developer
December 2020 - November 2021
● Spearheaded the successful execution and launch of the Ohio Farm Bureau's WordPress site,
increasing user engagement by 50%, and serving as the primary communication platform for
over 1,000 farmers and their businesses.
● Established project plan for redesign in JIRA and led 2 week sprints.
● Crafted pixel-perfect WordPress templates, which were instrumental in doubling the user
engagement metrics for the website.
● Launched new web servers on Digital Ocean using Ubuntu and NGINX.
● Formulated and implemented comprehensive deployment strategies for staging, production,
and UAT environments.
Nationwide Insurance, Columbus, Ohio – Application Developer (Contract)
February 2020 - August 2020
● Launched Nationwide's GoCloud documentation website using the Hugo framework and Axure,
including component-based structure, blog, contribution guide, and support for user
feedback and documentation submissions.
● Engineered Nationwide's Halo web application in Angular, that provided employees
self-service support and directed them to the correct support team.
● Conducted bi-monthly demos for over 80 team members, improving team understanding and
adoption of new features.
● Led extensive code reviews and mentored team members in cloud success/cloud solutions.
TiddlyWinks, Columbus, Ohio – WordPress Developer (Contract)
July 2019 - September 2019
● Expertly revived and launched a WordPress site that had been previously abandoned by
another developer.
○ Used PHP, JavaScript, HTML, Bootstrap 4, and CSS to make custom adjustments
required.
○ Meticulously edited the .htaccess file and executed essential pre-launch tasks in
cPanel, ensuring optimal site performance and security.
Things Remembered, Columbus, Ohio — Web Developer
November 2015 - June 2019
● Led ADA Compliance project to achieve AA rating, improving website accessibility for users
with disabilities.
● Designed a data layer using Google/Adobe analytics for user tracking.
● Utilized Atlassian tools (Jira, Bitbucket, Confluence) daily, streamlining project
management and collaboration.
● Regularly updated site using HTML 5, LESS, JavaScript, Knockout, and Bootstrap JSON,
enhancing site functionality and user experience.
● Gained experience in MongoDB and CouchDB for customer analytics.
● Set project milestones and led efficiency-improving meetings when necessary.
● Successfully spearheaded a full website redesign, assuming multiple roles.
● Introduced an Inventory app interfacing with JSON APIs for live product monitoring.
● Constructed a NodeJS application featuring a web-based UI for streamlined access to
CouchDB click-stream data.
Airwaves Inc, Lewis Center, Ohio — Web Developer (Contract)
July 2015 - October 2015
● Confidently directed support for two T-shirt websites, implementing improvements as
necessary.
● Developed web apps to make the business processes for the warehouse quicker and automated.
● Established Facebook analytics.
Zaner Bloser, Grandview, Ohio — Angular Developer (Contract)
April 2015 - July 2015
● Effectively engineered and completed a sophisticated Angular 1 application for
Zaner-Bloser's online book resources, integrating Angular, HTML, CSS, and JavaScript.
Chase, Columbus, Ohio — Web Applications Developer (Contract)
November 2014 - February 2015
● Built and provided customer support for event/conference websites for Chase Meetings and
Events Sector.
BaseCraft, Columbus, Ohio — Creative Engineer
September 2014 - October 2014
● Developed web builds using JavaScript, jQuery, SASS, and LESS, enhancing web functionality
and user experience.
● Built cross-compatible email templates, ensuring consistent appearance and functionality
across modern email clients.
TRAINING
Contentful – Certification Training – G2O, Columbus, Ohio
April 2024 - May 2024
● Started training to become professionally certified for the Contentful Content Management
system.
● Commenced training in order to obtain professional certification in the Contentful Content
Management System.
EDUCATION
DeVry University – Columbus, Ohio
Bachelor of Science in Multimedia Design and Development
May 2011 - September 2014
Throughout my time at DeVry University I focused on a mix of graphic design, logo design, design
fundamentals, web design, web development, database design, and more. My track was focused on web
design and development.