润色如下内容：There are many management books arranged on the bookshelf in my father's study, among which the most browsed one is Chester Barnard's "The Functions of Managers". My father is engaged in management work, and he has strong communication and expression skills. He is good at transforming the theories in books into interesting little stories to tell me. Under his subtle influence, I gradually realized the important role played by management in all aspects of social life, and I also felt that managers who can skillfully use management methods to achieve maximum performance are very powerful.
As I grew older, I began to explore the economic activities and management behaviours around me, such as the organization and arrangement of school public welfare activities, community environmental safety construction, and fund recruitment management. I would strive for opportunities to actively participate in such activities and see how they were successfully planned and promoted. During that time, My parents provided great support and made me responsible for organizing and managing family activities. These experiences have kept me highly interested in the field of management.
Out of interest in economic activities and management, as well as support from families, after graduating from high school, I entered Van Mildert College at Durhan University in the UK to study Marketing and Management. As one of the top business schools in the UK, my major combines fields such as marketing, management, and business strategy, providing students with in-depth business knowledge analysis and practical application opportunities. During my undergraduate studies, my courses included Marketing Strategy in Practice, Marketing Principles, Applied Brand Strategy, Integrated Marketing Communications, Operations Management, and more. Through learning, I have gained a more systematic understanding of brand design and marketing. I have also learned that to operate a brand, not only product design, but also a series of issues such as company operations, development strategies, management models, incentive methods, and evaluation criteria need to be comprehensively considered. Fortunately, while conducting course teaching, the college also places great emphasis on guiding and testing students' ability to flexibly apply the knowledge they have learned through course design. During my school years, I participated in the design of operational management courses, simulation practice of marketing strategies, and employee motivation analysis for the Haidilao chain store. What impressed me the most was the design of operational management and employee motivation analysis. Under the guidance of the teacher and the collaborative efforts of the team, we have fully simulated the quality management module and inventory management module in the design of the operation management course and developed a quality management system with customer satisfaction as the core and an inventory management method with timely delivery as the goal. During the process, we also experienced a short-term decline in quality performance and a surge in inventory that could not meet orders. After brainstorming and analyzing references, we revised our management strategy and ultimately achieved the established course design goals. In the employee motivation analysis of Haidilao, I deeply realized the promoting effect of good personnel management on the development of enterprises and also understood the statement that the incentive of organizations to individuals should be greater than or equal to the contribution of individuals to the organization. Therefore, while studying marketing, I often attend lectures on management to enrich my knowledge of management in all aspects of organizational operations.
In addition to studying, I also actively seek internship opportunities. I had a one-month logistics operation internship at Dongfeng Motors, where I learned about the importance and management model of the supply chain in commercial transactions. During my internship as a marketing intern in Fila China, I developed a marketing plan for the company with the goal of increasing brand awareness. I also participated in market research and completed marketing research reports, greatly enhancing my professional skills in practical work and experiencing the complex and ever-changing real market environment. Recently, I worked as a business development intern at TIMIC (Nanjing) Medical Equipment Co., Ltd. online, assisting the company in formulating market research plans and participating in the development of marketing strategies. At the same time, I also helped the company analyze performance indicators in sustainable operations and provide decision-making suggestions. These internship experiences have broadened my horizons and also tested my professional skills.
Through my undergraduate studies and practice, I have accumulated knowledge related to market management. To obtain more comprehensive training in management, I hope to enter Bristol's Management for further education. The University of Bristol is a public research university with a long history. The master's program I am applying for provides students with an opportunity to gain a deep understanding of the essence of management and helps students understand the complexity of enterprise management and management change. At the same time, students will gain interdisciplinary management expertise including organizational behaviour, project management, accounting, and strategic management.
After completing my master's degree, I hope to work in organizational management in multinational enterprises, especially in the cultural and creative industries, and the fast-moving consumer goods industry. I will apply the knowledge I have learned to my work and develop my personal and team collaboration abilities. After a period of training, I hope to join the company's middle and senior management team with outstanding personal performance and contribute to the development and growth of the company by applying management concepts that are suitable for sustainable development.