**Addressing Your Concerns and Refining the Structure:**

Thank you for bringing up these important points. I understand that you're feeling confused about the order of elements in the dissertation structure, such as where to place the agenda, case studies, the circle packed chart, references to Johnny Harris, the research methodology, and where to include interview and survey insights, analysis, and synthesis.

Let's clarify each of your concerns and reorganize the structure to align with industry standards used by UX professionals at companies like Meta, Google, and Apple.

------

**1. Placement of the Agenda and Structure of the Dissertation:**

- **Clarification:** The "Agenda" typically refers to the "Structure of the Dissertation" in the **Introduction** section.
- **Implementation:** Ensure that the "Structure of the Dissertation" in the Introduction provides a roadmap for the reader, outlining each chapter and its contents.

**2. Selection of Focus Topics Based on Circle Packed Chart:**

- **Concern:** You're selecting focus topics after creating the circle packed chart, so why are case studies presented before that?
- **Clarification:** In the industry-standard process, initial exploration of key issues (like case studies) comes **after** collecting and analyzing data (such as creating the circle packed chart), which helps you prioritize which issues to delve into deeper.
- **Implementation:** Move the detailed case studies **after** the data visualization and prioritization section.

**3. Reference to Johnny Harris Appearing Twice:**

- **Concern:** Johnny Harris is referenced both in the personal motivation and again in the literature review.
- **Clarification:** Personal experiences or motivations can mention influential figures or works that inspired your interest. Later, in the literature review, you can provide a more in-depth analysis of their work as part of the academic context.
- **Implementation:** Keep a brief mention in the **Introduction** for personal motivation, and include a detailed analysis of his work in the **Literature Review**.

**4. Placement of Research Methodology after the Discover Phase:**

- **Concern:** Why is the research methodology section placed after conducting research activities in the Discover phase?
- **Clarification:** In the industry and academic settings, the **Research Methodology** is defined **before** conducting any primary research like interviews or surveys. It outlines how you'll collect and analyze data.
- **Implementation:** Move the **Research Methodology** section **before** any data collection activities, including interviews and surveys.

**5. Inclusion of Interview and Survey Insights, Analysis, and Synthesis:**

- **Concern:** Where should the interview and survey insights, and their analysis and synthesis, be placed?
- **Clarification:** Data collection (interviews and surveys) and data analysis should be detailed in separate sections to maintain clarity.
- **Implementation:** Include data collection methods in the **Methodology** section and present the findings and analysis in the **Results/Findings** section, followed by discussion and synthesis in the **Discussion** section.

**6. Inclusion of Transparency Reports and Other Sources in Literature Review:**

- **Concern:** Why are transparency reports and similar documents included in the literature review?
- **Clarification:** The literature review encompasses all existing knowledge on the topic, including academic sources and industry publications like transparency reports.
- **Implementation:** Include these documents in the **Literature Review** to provide a comprehensive understanding of the current state of knowledge and practices.

**7. Confusion about Selecting Focus Topics Before Literature Review:**

- **Concern:** How can you select focus topics before conducting a literature review?
- **Clarification:** Typically, you conduct initial exploratory research to identify broad areas of interest and then perform a literature review to deepen your understanding and refine your focus.
- **Implementation:** Use the preliminary data (e.g., from transparency reports and the circle packed chart) to identify potential focus topics. Then, the literature review will help you explore these topics in depth and possibly refine them further.

------

**Refined Dissertation Structure Aligned with Industry Standards:**

Here is a revised and detailed tree diagram structure that addresses your concerns, follows a logical flow, and aligns with industry practices at companies like Meta, Google, and Apple.



```
Dissertation: Emotional Design in Social Media - User Behavior and Ethics

1. Introduction
   ├── Background of the Study
   │   ├── Overview of Emotional Design in Social Media
   │   └── Significance of Studying User Behavior and Ethics
   ├── Problem Statement
   ├── Purpose and Objectives of the Research
   ├── Research Questions and Hypotheses (Initial)
   ├── Personal Motivation
   │   └── Inspiration from Johnny Harris's Work on Misinformation
   └── Structure of the Dissertation

2. Preliminary Exploration (Discover)
   ├── Initial Observation and Data Gathering
   │   ├── Collection of Quantitative Data from Transparency Reports
   │   └── Creation of Circle Packed Chart
   │       ├── Visualizing Key Issues (e.g., Misinformation, Privacy, Addiction)
   │       └── Prioritization of Focus Topics Based on Data
   └── Justification for Selected Focus Topics
       └── Explanation of Relevance and Impact

3. Literature Review
   ├── Introduction to Literature Review
   ├── Theoretical Framework
   │   ├── Emotional Design Theories
   │   ├── User Behavior Psychology
   │   └── Ethical Frameworks in UX Design
   ├── Review of Academic Studies
   │   ├── Emotional Triggers in Design
   │   ├── Effects on User Behavior and Addiction
   │   └── Parasocial Relationships in Social Media
   ├── Analysis of Industry Publications
   │   ├── Transparency Reports (Detailed Analysis)
   │   ├── White Papers from Tech Companies
   │   └── Case Studies
   │       ├── Misinformation (including Johnny Harris's Video Analysis)
   │       ├── Privacy Breaches
   │       └── User Engagement Tactics
   ├── Identification of Research Gaps
   └── Summary of Literature Review

4. Research Methodology
   ├── Research Design
   │   ├── Explanation of Selected Methodology (Mixed-Methods)
   │   └── Rationale for Approach
   ├── Research Objectives (Refined)
   ├── Research Questions and Hypotheses (Refined)
   ├── Data Collection Methods
   │   ├── Quantitative Methods
   │       └── Surveys
   │           ├── Survey Development
   │           ├── Sampling Strategy
   │           └── Distribution Plan
   │   ├── Qualitative Methods
   │       ├── Semi-Structured Interviews
   │           ├── Stakeholder Identification
   │           ├── Interview Guide Development
   │           └── Ethical Considerations
   │       └── Focus Groups
   ├── Data Analysis Methods
   │   ├── Quantitative Data Analysis
   │       ├── Statistical Techniques
   │       └── Tools and Software
   │   └── Qualitative Data Analysis
   │       ├── Thematic Analysis
   │       └── Coding Framework
   ├── Ethical Considerations
   └── Limitations of Methodology

5. Data Collection and Analysis
   ├── Data Collection Process
   │   ├── Execution of Surveys
   │   └── Conducting Interviews and Focus Groups
   ├── Analysis of Quantitative Data
   │   ├── Survey Results
   │   ├── Statistical Findings
   │   └── Interpretation
   ├── Analysis of Qualitative Data
   │   ├── Transcription of Interviews
   │   ├── Coding and Thematic Analysis
   │   └── Key Themes and Patterns
   └── Synthesis of Findings
       ├── Integration of Quantitative and Qualitative Data
       ├── Addressing Research Questions and Hypotheses
       └── Development of Insights

6. User Personas and Journey Mapping
   ├── Development of User Personas
   │   ├── Based on Data Findings
   │   └── Detailed Profiles
   ├── Mapping User Journeys
   │   ├── Current State Analysis
   │   └── Identification of Pain Points and Opportunities

7. Ideation and Conceptualization
   ├── Ideation Sessions
   │   ├── Workshops and Collaborative Efforts
   │   └── Idea Generation Techniques (Brainstorming, SCAMPER)
   ├── Concept Development
   │   ├── Evaluation of Ideas
   │   └── Selection Criteria (Feasibility, Desirability, Viability)
   ├── Prototyping
   │   ├── Low-Fidelity Prototypes
   │   └── High-Fidelity Prototypes
   └── Solution Prioritization
       ├── Impact-Effort Matrix
       └── Alignment with User Needs and Ethical Standards

8. Testing and Iteration
   ├── Usability Testing Plan
   │   ├── Objectives and Criteria
   │   ├── Participant Recruitment
   └── Testing Execution
       ├── Facilitation of Testing Sessions
       ├── Data Collection (Observations, Feedback)
       └── Analysis of Results
   ├── Iteration of Designs
   │   ├── Incorporation of Feedback
   │   └── Refinement of Prototypes
   └── Re-Testing and Validation

9. Ethical Evaluation
   ├── Ethical Impact Assessment
   │   ├── Privacy Considerations
   │   ├── Psychological Effects
   │   └── Inclusivity and Accessibility
   ├── Development of Ethical Guidelines
   │   ├── Core Ethical Principles
   │   └── Implementation Strategies
   └── Compliance with Regulations
       ├── GDPR, CCPA
       └── Accessibility Standards (WCAG 2.1)

10. Discussion
    ├── Interpretation of Findings
    │   ├── Relation to Research Questions
    │   ├── Comparison with Previous Studies
    │   └── Implications for Theory and Practice
    ├── Addressing the Research Objectives
    ├── Practical Recommendations
    │   ├── For Social Media Platforms
    │   ├── For Policymakers
    │   └── For Users
    ├── Limitations of the Study
    └── Suggestions for Future Research

11. Conclusion
    ├── Summary of Research
    ├── Key Findings
    ├── Contributions to the Field
    ├── Importance of Ethical Considerations
    └── Final Thoughts

12. References

13. Appendices
    ├── Survey Instruments
    ├── Interview Guides
    ├── Additional Data Tables
    ├── Prototypes and Design Artifacts
    ├── Ethical Approval Documents
    └── Anonymized Data Samples

14. Reflection
    ├── Personal Growth and Learning
    ├── Successes and Challenges
    └── Insights for Future Work
    
```

---

**Explanation and Justification:**

**1. Introduction:**

- **Purpose:** Sets the stage for your research by presenting the background, problem statement, objectives, and structure.
- **Placement of Personal Motivation:** Brief mention of Johnny Harris's influence on your interest, providing context without delving into analysis.

**2. Preliminary Exploration (Discover):**

- **Data Collection Before Literature Review:** Conduct high-level exploratory data analysis (e.g., circle packed chart) to identify key focus areas.
- **Selection of Focus Topics:** Using data from transparency reports helps ground your research in current, real-world issues.
- **Justification:** This approach aligns with industry practices where initial data informs the direction of deeper research.

**3. Literature Review:**

- **In-Depth Analysis of Selected Topics:** After selecting focus topics, conduct a comprehensive literature review.
- **Inclusion of Case Studies:** Case studies are analyzed here to provide detailed insights into each focus area.
- **Johnny Harris's Work:** Included as part of the case studies, offering empirical evidence and supporting your analysis.

**4. Research Methodology:**

- **Placement Before Data Collection:** Outlines how you will conduct your research, ensuring clarity and ethical compliance.
- **Detailed Methods:** Provides a roadmap for your data collection and analysis processes.

**5. Data Collection and Analysis:**

- **Separation from Methodology:** Details the execution of your methods and presents the findings.
- **Analysis and Synthesis:** Presents both quantitative and qualitative data analysis, integrating findings to address your research questions.

**6. User Personas and Journey Mapping:**

- **Based on Data Findings:** Develop user personas and journey maps using insights from your data analysis.
- **Placement After Analysis:** Aligns with industry practice of basing design tools on empirical data.

**7. Ideation and Conceptualization:**

- **Idea Generation Based on Insights:** Ideation sessions are informed by the findings from your research.
- **Concept Development and Prototyping:** Follows a user-centered design approach, creating solutions that address identified needs.

**8. Testing and Iteration:**

- **Usability Testing:** Validates your designs with real users, gathering feedback for improvements.
- **Iterative Process:** Reflects industry practice of continuous improvement through testing and iteration.

**9. Ethical Evaluation:**

- **Focused Assessment:** Systematically evaluates the ethical implications of your designs.
- **Development of Guidelines:** Proposes actionable strategies to ensure ethical compliance.

**10. Discussion:**

- **Interpretation of Results:** Connects your findings back to your research questions and the existing literature.
- **Practical Recommendations:** Provides value to practitioners and policymakers.

**11. Conclusion:**

- **Summarizes Contributions:** Highlights the significance and impact of your research.

---

**Addressing Specific Confusions:**

- **Case Studies Placement:** Now placed after the selection of focus topics and within the literature review, providing detailed insights into the key areas you've prioritized.

- **Johnny Harris Reference:** Mentioned briefly in the Introduction as personal motivation and analyzed in depth in the Literature Review as part of the case studies.

- **Research Methodology Placement:** Moved before any primary data collection activities, aligning with academic and industry standards.

- **Interviews and Surveys:** Detailed in the Methodology section, with findings presented in Data Collection and Analysis.

- **Analysis and Synthesis:** Clearly defined sections for data analysis, both quantitative and qualitative, with synthesis of findings to generate insights.

- **Transparency Reports in Literature Review:** Included as part of your examination of industry practices, which is standard in both academic and industry research to understand the current landscape.

- **Selection of Focus Topics:** Begins with preliminary data exploration to identify potential areas, followed by literature review to deepen understanding. This iterative refinement is common in UX research.

---

**Alignment with Industry Standards:**

- **User-Centered Design Approach:** Emphasizes understanding user needs through data before designing solutions.

- **Data-Driven Decision Making:** Uses quantitative and qualitative data to inform focus areas and design choices.

- **Iterative Process:** Incorporates testing and iteration, which is fundamental in industry practices.

- **Ethical Considerations:** Reflects the industry's increasing focus on ethics in design.

---

**Action Items for You:**

1. **Adjust Your Outline:** Adopt the refined structure for your dissertation.

2. **Develop Each Section:** Use the detailed descriptions to guide the content you include.

3. **Ensure Logical Flow:** Follow the sequence to maintain coherence and clarity.

4. **Collect Data Post-Methodology:** Finalize your methodology before conducting interviews and surveys.

5. **Analyze Data Accordingly:** Present your findings in the designated sections.

6. **Seek Regular Feedback:** Consult with your advisor to ensure alignment with academic expectations.

---

**Final Thoughts:**

This refined structure should resolve your confusion by providing a clear, logical sequence that aligns with industry practices. By organizing your dissertation in this way, you create a coherent narrative that takes the reader from the identification of key issues through to the development of solutions and their ethical evaluation.

Each element is placed where it most logically fits, based on standard UX research processes:

- **Discovery and Preliminary Analysis** help you identify what to focus on.
- **Literature Review** deepens your understanding of these topics.
- **Methodology** establishes how you will investigate them.
- **Data Collection and Analysis** provide the evidence.
- **Design Processes** (Ideation, Prototyping, Testing) create and refine potential solutions.
- **Ethical Evaluation** ensures these solutions are responsible.
- **Discussion and Conclusion** interpret the findings and their implications.

By following this structure, you ensure that your dissertation is comprehensive, professionally organized, and meets both academic and industry standards. This approach will not only clarify your own understanding but also enhance the readability and impact of your work.

---

**Remember:**

- **Clarity and Cohesion:** Keep your writing clear and ensure each section flows logically to the next.

- **Depth and Detail:** Provide thorough explanations and justifications for your choices.

- **Alignment with Best Practices:** Reflect industry standards and academic rigor to strengthen your dissertation.

Feel free to reach out if you have further questions or need additional clarification on any part of the structure.



recheck in thoroughly again in detail and exhaustive manner. Give me final draft and refine and finalize it. You can improve/add only if necessary, but it must be industry standard as apple, meta, google.