make all this better :Application:

Tell us about yourself and your current work profile? (100 words)
Creating art has always been a vital part of who I am, fueling my drive to be a writer and filmmaker who inspires and uplifts through storytelling. With experience from some of the industry’s leading names - such as Phantom Films, Dentsu, Lowe Lintas, I am constantly challenged to explore the bounds of creativity.

Currently at Talented, I bring my skills as a senior creative team member to bear, pushing boundaries and striving to create campaigns that have a profound effect on audiences. Seeing the impact that storytelling can have on people is an honour that I don’t take lightly. Through my work, I seek to inspire a more meaningful and powerful connection between viewers and the world around them.




Tell us about your career journey. (200 words)

My journey as a creative professional has been a testing yet rewarding one. Initially, I started as a history major, but my love for storytelling led me to explore the creative industry. That’s where I discovered my true calling – writing. I embraced freelance writing and voice-over work for radio and TV projects, which landed me the opportunity to work as an Assistant Director on Netflix India’s famous Sacred Games Season 2. 

This experience was nothing short of magical, and I was fortunate to work alongside the country’s most brilliant creative minds. 

I realised that storytelling has no boundaries as the power of the art medium transcends everything else. I quickly found myself working among some of the top creative minds in the industry, like Dentsu, Lowe Lintas, and Talented, where I currently serve as a senior member of the creative team.

However, I never lost my love for telling stories. A year ago, I started my podcast, Mukhtasar, available on Spotify to share the beauty of Hindi and Urdu poetry and how everyday moments can be transformed into magical stories. 

My creative journey has transformed me emotionally, propelling me to become the best version of myself.


What will you gain from Cannes Lions? (200 words)
Attending Cannes Lions means I get to showcase my talent on a global stage, connect with industry experts, and gain invaluable perspective on creative trends and innovations. It would give me the confidence to push harder, inspire me to create more powerful work that moves people, and to connect with a tribe of fellow storytellers around the world. 

As a writer and filmmaker, my vision is to blend cinema and advertising to tell impactful stories that inspire and connect people. Attending Cannes Lions would give me the chance to immerse myself in the latest trends and ideas shaping the industry, to gain fresh perspective and insights, and to bring these learnings back to my own work.

resonate deeply with us on a personal level, and that speak to the universal experiences that connect us all.


What do you like about our industry and what do you want to change? (200 words)

I love the advertising industry’s ability to break free from traditional models and embrace a culture of innovation and openness to new ideas. 

I find great inspiration in Guneet Monga’s words, “don’t wait for a seat at the table, make your own table and sit on it.” These words resound with me, as they speak to the power of creating our own path in life, rather than waiting for opportunities to come our way.

As a creative professional, I have often found that the standard “table” within the industry can be limiting and exclusive. By adopting a mindset of self-initiative, we can create our own spaces for innovation and progress. The industry needs more pioneers willing to take risks.


Which is your favourite brand in the world and why? (200 words)
 My favourite brand in the world is Netflix. It has brought fresh, dynamic, and engaging web series that are loved by audiences worldwide.

With some of the most popular Netflix Originals like Sacred Games, Delhi Crime, and Leila, Netflix India has also gained a massive fan following. These web series have redefined the Indian entertainment industry and set new standards regarding quality, content, and direction in Indian web series.

Netflix as a brand has established itself as a platform for new talents and young directors to showcase their talent, and the results have been fantastic. 

It has not only changed the way entertainment is consumed in India but has also opened up new avenues for growth for the Indian content creators, heralding a new dawn for the Indian entertainment industry.

It was exciting to witness this firsthand, and I have carried this knowledge with me in my continuing endeavours in the creative industry.