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ALTERNANCE - Social Media Assistant (F/H)

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ALTERNANCE - Social Media Assistant (F/H)
Apprenticeship, 12-24 months
 
Full-time
 
Entry Level
 
MS/MSc, MA
 
Marketing & Communication
Cross Cultures, Move as One

About the role
This position is a 12-month minimum apprenticeship contract (september 2024), designed for an individual who is eager to dive deep into the dynamics of social media management within a forward-thinking team, contributing to the continuous engagement and growth of our online communities across various platforms including Instagram, TikTok, X, Facebook & Asian platforms. The ideal candidate will be directly reporting to a Social Media Manager and is expected to bring fresh, innovative ideas to the table, stay up-to-date with the latest trends and tools in social media, and work collaboratively with customer service teams, content creators, and analysis tools to enhance our social media presence and effectiveness.

Social Media strategy implementation: Assist in the development and execution of multi-platform social media strategies that align with our French fashion-sport brand's objectives, enhancing visibility and engagement with our target audience.
 Project management: Assist the social media manager in developing relevant and performing orchestrations for products and campaign launches on all our social channels.
Trend monitoring: Keep abreast of the latest social media trends, tools, and best practices, incorporating innovative ideas into our social media presence to maintain relevance and captivate our audience.
Content creation and curation: Collaborate with partners and influencers to produce and curate visually appealing and brand-aligned content for platforms such as Instagram, Facebook, TikTok and X, showcasing our products and brand narrative.
 Performance analysis: Track and analyze social media performance metrics to assess the effectiveness of content and campaigns, leveraging insights to refine strategies and improve engagement.
Cross-functional collaboration: Work closely with marketing, PR to synchronize social media efforts with broader marketing campaigns, ensuring cohesive brand messaging.
Brand compliance: Ensure all social media content and interactions adhere to brand guidelines and values, maintaining the French-fashion sport essence of our brand identity.



Profile
Currently completing the final year of studies in a digital-related field (business, engineering, university, or marketing), with a strong commitment, organizational skills, and the ability to work independently and meticulously.



Skills

A passion for digital communication and marketing.
Proficient in PowerPoint and Excel.
Familiarity with tracking tools such as Emplifi.
Exceptional writing and oral communication skills.
Good writing and oral level of English.
Familiarity with Facebook Business Manager.
Basic knowledge of web analytics.


Personal Attributes

 

Proactive and self-sufficient, with a focus on achieving results.
Organized and attentive to detail, possessing a creative flair.
Capable of thriving in a team environment, embodying a collaborative spirit, and fostering an innovative mindset.
Demonstrates a strong knowledge and curiosity towards the social media landscape, always eager to explore new platforms and technologies.
Exhibits a keen interest and curiosity towards the fashion and luxury sectors, understanding their unique dynamics and trends.