the following ai generated: "Initially, I would decide whether my app's revenue source should be from In-App Purchases (IAP) or an Ad-driven model. I would determine the best revenue stream model for my app and take action accordingly. For example, for a website, I would implement advertising and offer a subscription model. Now let's suppose I am developing an app that will include both IAP and in-app advertising. Firstly, huge part of my app's revenue(Pareto, %80+), would come from specific countries (US, UK, FR, DE, CA, AU, CN, JP, etc.). I would focus on these regions and offer localized content to maximize revenue. For instance, if necessary, I could work with a local agency in China to offer unique campaigns and specific IAP offering and prices to that market. Also, I would not neglect User Acquisition (UA) and monetization efforts in other countries worlwide so that I can generate revenue globally too.

Additionally, choosing a Mediation partner would be critical. Working with partners like Unity(IS), Admob, DT Exchange, or Applovin Max, I would gather information about the best-performing networks in these mediations and incorporate them. It's crucial not depend on a few large ad networks. Always adding new networks can make the waterfall more competitive and help maximize revenue from these networks. Selecting the most suitable ad formats for my app and optimizing them would be critical. In choosing the companies to work with, I would prefer ad networks that offer the best user experience, have the most advanced dashboards and responsive team, provide seamless SDK integration, etc. For example, I would definitely work with networks like IS, Unity, Admob, Mintegral, Applovin, Verve, GAM, Liftoff. Also, I would prioritize networks that could work as bidders. I would prefer not to work with networks that still work with traditional lines, I don't want to deal with these kind of workload to optimize the lines manually. For MMP, I would work with Adjust, it would deliver the best results and has great dashboard.

To maximize revenue, the performance of these networks would be critical. I would regularly communicate with them, monitor their performance and ask for possible new demands, performance uplifts. For instance, during certain seasons like back-to-school or Q4, Christmas times, I always strive to continuously receive feedback on what we can do to capture the best performance. As my app scales and my bargaining power with these networks increases, I would always try to benefit from this. Also, during UA and scaling processes, ensuring the performance of critical SDK partners and utilizing social channels like Google, Meta, Snapchat, TikTok is very important.

In addition, as the app scales, continuously conducting A/B tests to find the best monetization workflow, increase eCPMs, and optimize ad format impressions in the product would be crucial.

Staying updated with industry developments, conducting necessary market research, and keeping up with the latest advancements like in-game advertising or experimenting with new projects like audio banners, no-touch interstitials(creating new ad type) are very important. I would do the continuously try to find ways to improve ARPU/ARPDAU. I would also stay in touch with other companies to learn about networks they are satisfied with and potentially work with them."