**Title:** Comprehensive UXR Process for Dissertation on "Emotional Design in Social Media: User Behavior and Ethics"

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**Tree Diagram Structure of the Documentation**

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1. **Introduction**

   - 1.1. Overview of the Dissertation Topic
     - **Description:** Introduce the significance and relevance of studying emotional design in social media platforms. Explain how emotional design influences user behavior and raises ethical concerns in the digital age.
   - 1.2. Purpose of the Research
     - **Description:** Clearly state the main aims and objectives of your dissertation. Outline the specific issues you intend to address regarding user behavior and ethics in social media.
   - 1.3. Structure of the Document
     - **Description:** Provide a roadmap of the dissertation, briefly summarizing what each chapter or section will cover to guide the reader through your research journey.

2. **UXR Process Overview**

   - 2.1. Selection of UXR Framework

     - **Description:** Explain why you chose a hybrid UXR framework combining the Double Diamond Model, Design Thinking, and Human-Centered Design principles. Discuss how this framework aligns with industry best practices used by companies like Meta, Apple, and Google.

   - 2.2. Phases of the UXR Process

     - Description:

        

       List and briefly describe the seven main phases of your UXR process to set the stage for the detailed exploration in subsequent sections:

       - 2.2.1. Discover
         - Understanding and contextualizing the problem.
       - 2.2.2. Define
         - Framing the problem with clear objectives and questions.
       - 2.2.3. Develop
         - Ideating and conceptualizing solutions.
       - 2.2.4. Deliver
         - Implementing, testing, and refining solutions.
       - 2.2.5. Evaluate
         - Assessing ethical implications and ensuring compliance.
       - 2.2.6. Document
         - Recording the process and preparing for presentation.
       - 2.2.7. Reflect
         - Analyzing learnings and identifying future opportunities.

3. **Phase 1: Discover (Understanding and Contextualizing the Problem)**

   - 3.1. Personal Motivation and Initial Observations
     - 3.1.1. Reflect on Personal Experiences
       - **Description:** Document your personal encounters with emotional design in social media, noting specific instances where it influenced your or others' behavior.
     - 3.1.2. Identify Catalysts for Research
       - **Description:** Highlight events or trends that spurred your interest in this topic, such as misinformation spread or privacy breaches, and discuss their societal impact.
   - 3.2. Industry Trends and Societal Impact Analysis
     - 3.2.1. Analyze Current Social Media Trends
       - **Description:** Examine user engagement metrics, time spent on platforms, and interaction patterns. Identify common emotional design features like infinite scroll, notifications, and personalization.
     - 3.2.2. Assess Societal Implications
       - 3.2.2.1. Case Studies
         - **Description:** Analyze incidents involving misinformation, addiction, and privacy breaches to understand their impact on society.
       - 3.2.2.2. Impact on Mental Health
         - **Description:** Review studies on how social media affects psychological well-being, linking emotional design elements to mental health issues.
   - 3.3. Expert and Stakeholder Engagement
     - 3.3.1. Identify Key Stakeholders
       - **Description:** List experts (e.g., Johnny Harris), user groups, and policymakers whose insights are valuable for your research.
     - 3.3.2. Prepare for Engagement
       - **Description:** Develop interview guides with tailored questions for each stakeholder group. Ensure ethical considerations are addressed, including informed consent and confidentiality agreements.
     - 3.3.3. Conduct Interviews and Discussions
       - **Description:** Schedule and conduct interviews, recording and transcribing conversations for analysis.
   - 3.4. Comprehensive Literature Review
     - 3.4.1. Review Academic Sources
       - **Description:** Search for scholarly articles on emotional design theories, user behavior psychology, and ethical frameworks in UX design. Summarize key theories and findings.
     - 3.4.2. Analyze Industry Publications
       - **Description:** Examine transparency reports, white papers, and case studies from tech companies to extract relevant data and industry practices.
     - 3.4.3. Synthesize Findings
       - **Description:** Organize information into thematic areas using mind maps or summaries. Identify gaps in existing research that your dissertation can address.
   - 3.5. Data Visualization and Prioritization
     - 3.5.1. Collect Data from Transparency Reports
       - **Description:** Gather quantitative data on issues like misinformation prevalence, privacy breaches, and user engagement from transparency reports.
     - 3.5.2. Create Packed Circle Charts
       - **Description:** Use data visualization tools (e.g., Tableau, Power BI) to represent the magnitude of each issue visually, with larger circles indicating more significant problems.
     - 3.5.3. Prioritize Focus Areas
       - **Description:** Based on the visualized data, identify key issues to focus on (e.g., addiction, misinformation, privacy, parasocial relationships) and justify your selection.

4. **Phase 2: Define (Framing the Problem with Clear Objectives and Questions)**

   - 4.1. Synthesize Research Findings

     - 4.1.1. Consolidate Literature Insights
       - **Description:** Summarize key points from your literature review, organizing them into themes such as emotional triggers, user behavior patterns, and ethical concerns.
     - 4.1.2. Analyze Stakeholder Input
       - **Description:** Transcribe and code interviews to identify recurring themes and sentiments from stakeholders.

   - 4.2. Define Research Objectives

     - 4.2.1. Establish Clear Objectives

       - Description:

          

         State specific objectives, such as:

         - Investigate how emotional design elements contribute to user addiction.
         - Explore ethical implications of parasocial relationships facilitated by social media.
         - Assess the effectiveness of current privacy controls.

     - 4.2.2. Ensure Objectives are SMART

       - **Description:** Verify that each objective is Specific, Measurable, Achievable, Relevant, and Time-bound.

   - 4.3. Formulate Research Questions and Hypotheses

     - 4.3.1. Develop Research Questions

       - Description:

          

         Formulate questions that directly address your objectives, e.g.:

         - How do specific emotional design features impact user addiction?
         - What are users' perceptions of parasocial relationships on social media?

     - 4.3.2. Formulate Hypotheses

       - Description:

          

         Develop testable hypotheses based on your research questions, such as:

         - Features like infinite scrolling increase user addiction levels.
         - Complex privacy settings lead to unintentional data sharing.

   - 4.4. Develop User Personas

     - 4.4.1. Create Data-Driven Personas

       - **Description:** Use data to define representative user profiles, considering demographics, psychographics, and behavior patterns.

     - 4.4.2. Detail Persona Profiles

       - Description:

          

         Include detailed information for each persona:

         - Background, goals, motivations, pain points, social media usage patterns.

   - 4.5. Map User Journeys

     - 4.5.1. Chart Current User Experiences
       - **Description:** Create user journey maps outlining the stages users go through when interacting with social media platforms.
     - 4.5.2. Identify Pain Points and Opportunities
       - **Description:** Highlight areas where users experience frustration or confusion and identify opportunities for design improvements.

5. **Phase 3: Develop (Ideating and Conceptualizing Solutions)**

   - 5.1. Conduct Ideation Sessions
     - 5.1.1. Organize Collaborative Workshops
       - **Description:** Plan workshops with diverse participants, including peers, UX designers, and potential users, to encourage multidisciplinary perspectives.
     - 5.1.2. Generate a Wide Range of Ideas
       - **Description:** Use creative techniques like brainstorming, SCAMPER, and mind mapping to generate numerous ideas without immediate judgment.
   - 5.2. Refine Concepts
     - 5.2.1. Evaluate Ideas
       - **Description:** Assess each idea for feasibility, desirability, and viability. Consider resource requirements, user appeal, and alignment with ethical standards.
     - 5.2.2. Develop Conceptual Models
       - **Description:** Create sketches, wireframes, or storyboards to visualize the most promising concepts and illustrate how they address user needs and ethical considerations.
   - 5.3. Prioritize Solutions
     - 5.3.1. Use an Impact-Effort Matrix
       - **Description:** Prioritize solutions based on their potential impact and the effort required to implement them, focusing on high-impact, low-effort ideas first.
     - 5.3.2. Align with Objectives and User Needs
       - **Description:** Ensure selected solutions directly address your research objectives and meet the needs of your user personas.

6. **Phase 4: Deliver (Implementing, Testing, and Refining Solutions)**

   - 6.1. Develop Prototypes
     - 6.1.1. Create Low-Fidelity Prototypes
       - **Description:** Build basic prototypes (e.g., sketches, paper models) to test core functionalities and gather initial feedback.
     - 6.1.2. Advance to High-Fidelity Prototypes
       - **Description:** Use digital tools like Figma or Adobe XD to create interactive, high-fidelity prototypes that closely resemble the final product.
     - 6.1.3. Ensure Accessibility and Inclusivity
       - **Description:** Incorporate accessibility features (e.g., alternative text, keyboard navigation) and design for inclusivity to accommodate diverse users.
   - 6.2. Conduct Usability Testing
     - 6.2.1. Plan Testing Sessions
       - **Description:** Define clear testing objectives, success criteria, and tasks for participants. Develop realistic scenarios reflecting typical user interactions.
     - 6.2.2. Recruit Diverse Participants
       - **Description:** Select participants matching your user personas, ensuring diversity in demographics and usage patterns.
     - 6.2.3. Facilitate Testing
       - **Description:** Conduct moderated sessions, observing participants as they interact with prototypes and encouraging them to verbalize their thoughts.
     - 6.2.4. Analyze Test Data
       - **Description:** Collect quantitative data (e.g., task completion rates) and qualitative feedback (e.g., user comments) to identify usability issues and areas for improvement.
   - 6.3. Iterate and Refine Designs
     - 6.3.1. Prioritize Feedback
       - **Description:** Categorize feedback based on severity and frequency, focusing on critical issues affecting user experience and ethical compliance.
     - 6.3.2. Implement Design Changes
       - **Description:** Update prototypes to address identified issues, enhancing usability and aligning with ethical standards.
     - 6.3.3. Re-Test Adjusted Prototypes
       - **Description:** Conduct additional testing to validate the effectiveness of changes and ensure that user needs are met.

7. **Phase 5: Evaluate (Assessing Ethical Implications and Ensuring Compliance)**

   - 7.1. Conduct Ethical Impact Assessments
     - 7.1.1. Evaluate Privacy Considerations
       - **Description:** Assess how user data is collected, stored, and used within your design. Ensure compliance with data protection regulations like GDPR and CCPA.
     - 7.1.2. Assess Psychological Effects
       - **Description:** Evaluate the potential emotional and psychological impact of your design on users, aiming to promote well-being and avoid manipulative practices.
     - 7.1.3. Ensure Inclusivity and Accessibility
       - **Description:** Verify that your design accommodates users with disabilities and diverse backgrounds, adhering to accessibility standards like WCAG 2.1.
   - 7.2. Develop Ethical Design Guidelines
     - 7.2.1. Establish Core Principles
       - **Description:** Define key ethical principles to guide design decisions, such as transparency, user autonomy, and beneficence.
     - 7.2.2. Create Implementation Strategies
       - **Description:** Outline practical steps for incorporating ethical principles into the design process, including policy recommendations and design patterns that promote ethical usage.

8. **Phase 6: Document (Recording the Process and Preparing for Presentation)**

   - 8.1. Compose the Dissertation

     - 8.1.1. Structure the Document

       - Description:

          

         Organize your dissertation into coherent chapters, including:

         - Abstract
         - Introduction
         - Literature Review
         - Methodology
         - Results
         - Discussion
         - Conclusion
         - References
         - Appendices

     - 8.1.2. Include Visual Aids and Appendices

       - **Description:** Enhance your document with visual aids like charts, graphs, user personas, and prototypes. Include supplementary materials such as interview transcripts and data samples in the appendices.

   - 8.2. Prepare for Presentation and Defense

     - 8.2.1. Develop a Compelling Presentation
       - **Description:** Create a slide deck that effectively communicates your research, findings, and contributions, using visuals to engage your audience.
     - 8.2.2. Practice Delivery
       - **Description:** Rehearse your presentation to ensure clarity, confidence, and adherence to time constraints. Seek feedback from advisors or peers.
     - 8.2.3. Anticipate Questions
       - **Description:** Prepare for potential questions by reviewing your research thoroughly and formulating clear, concise responses.

9. **Phase 7: Reflect (Analyzing Learnings and Identifying Future Opportunities)**

   - 9.1. Reflect on the Research Process
     - 9.1.1. Evaluate Successes and Challenges
       - **Description:** Analyze what aspects of your research went well and where you faced challenges. Discuss how you overcame obstacles and what you learned.
     - 9.1.2. Assess Personal Growth
       - **Description:** Reflect on the skills you developed, such as research methodologies, data analysis, and UX design, and how they have contributed to your professional growth.
   - 9.2. Identify Opportunities for Future Research
     - 9.2.1. Address Limitations
       - **Description:** Acknowledge any limitations of your study, such as sample size or scope constraints, and suggest ways future research could address them.
     - 9.2.2. Propose Expanded Research Areas
       - **Description:** Recommend areas for further investigation, such as exploring additional emotional design elements or conducting cross-cultural studies.
     - 9.2.3. Recommend Industry Applications
       - **Description:** Discuss how your findings could inform industry practices, influence policy, or be implemented in real-world social media platforms.

10. **Conclusion**

    - **Description:** Summarize the key findings and contributions of your research. Emphasize the importance of ethical considerations in emotional design and the potential impact on users and the industry. Reinforce how your dissertation addresses the identified problems and advances understanding in the field.

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This comprehensive structure provides a detailed and exhaustive outline of your entire UXR process, from start to finish. Each topic and subtopic includes descriptions of what actions to take and what content to include, ensuring that you cover all necessary aspects of your dissertation project. This framework will guide you in creating a thorough presentation and document that reflects the depth and rigor expected for your final graduation dissertation.

recheck this process for my dissertation, refine it to industry standards like meta, google , apple, etc., if no refinement necessary, then do nothing, proceed

create the structure similar to img provided , it must be industry like ,also a tree diagram structure till deep only. like:

.
└── Edit me to generate/
├── a/
│ └── nice/
│ └── tree/
│ ├── diagram!
│ └── :)
└── Use indentation/
├── to indicate/
│ ├── file
│ ├── and
│ ├── folder
│ └── nesting.
└── You can even/
└── use/
├── markdown
└── bullets!

why is it necessary to show which process i used, idk but make it like that in industry, etc. also make it detailed, also the slides title like dicover and othere, make it so that dont use it(only use if industry uses it in presentations professionally) and make the process flow continually

make it detailed and make it easy to understand, only include the process title for me to be able to understand where is currently on, etc. also refine and improve according to the uxr process above

recheck and refine and improve and i am also little confused, like i am putting objectives befor the discover and also in discove, so what is they different, or idk, clear it for me, also, make it more detailed and exhaustive, also no slide must be named the nsme of reseach process name like define and etc. name it different. only follow if i am right and if only it is made in industry like meta, google, apple, etc.
add the process name before starting the sides of phase in brackets like (define) in mono bold, etc. make it more professional and correctly and organized flow as followed in industry,

u also add that where and what i must do, like i cant find where to show circle packed, and also i am confused, etc. like u showed in uxr process that u write research obj., hypotheses, etc. in define, i dont know, i am super confused with more similar one more. fix everything and correct everything in correct flow and organize and in professionall industery standard as they create in companoes like meta,google, apple

hey i still cant find where did u plan to show the circle packed chart to filter topic to focus on, based on the company reports' quantitative data and proceed, also the stakeholder interviews, also i will speak to johhny harriss(not a stakeholder, but a journalist and has some vids on his yt) regarding misinfo, so idk where, improve refine and in super detail and exhaustive as followed in companies like meta google apple. also u are not sectioning according to the process as i have told u, but dont include it in slides

i am freaking confused, make it final and correct and detailed

---

Here is your refined and detailed tree diagram structure for your dissertation, organized according to industry standards used by companies like Meta, Google, and Apple. This structure aims to clarify your confusion, ensure a logical flow, and place all components—including circle packed charts and stakeholder interviews—in their appropriate sections. The process phases are included in parentheses for your reference but are not used as section titles.

```
Dissertation: Emotional Design in Social Media - User Behavior and Ethics
└── Introduction
    ├── Overview of the Topic
    ├── Purpose and Objectives of the Research
    └── Structure of the Dissertation

└── Background and Context (Discover)
    ├── Personal Motivation and Initial Observations
    │   ├── Personal Experiences with Emotional Design
    │   └── Catalysts for Research Interest
    ├── Industry Trends and Societal Impact Analysis
    │   ├── Analysis of Current Social Media Trends
    │   ├── Societal Implications
    │   │   ├── Case Studies
    │   │   │   ├── Misinformation
    │   │   │   ├── Addiction
    │   │   │   ├── Privacy Breaches
    │   │   │   └── Parasocial Relationships
    │   │   └── Impact on Mental Health
    ├── Data Visualization and Prioritization
    │   ├── Collection of Quantitative Data from Transparency Reports
    │   ├── Creation of Circle Packed Charts
    │   └── Prioritization of Key Issues
    ├── Stakeholder Engagement
    │   ├── Identification of Key Stakeholders
    │   │   ├── Experts (e.g., Johnny Harris)
    │   │   ├── User Groups
    │   │   └── Policymakers
    │   ├── Preparation for Engagement
    │   │   ├── Development of Interview Guides
    │   │   └── Ethical Considerations (Consent, Confidentiality)
    │   └── Conducting Interviews and Discussions
    │       ├── Scheduling and Recording
    │       └── Initial Analysis of Stakeholder Insights

└── Literature Review
    ├── Review of Academic Sources
    │   ├── Emotional Design Theories
    │   ├── User Behavior Psychology
    │   └── Ethical Frameworks in UX Design
    ├── Analysis of Industry Publications
    │   ├── Transparency Reports
    │   ├── White Papers
    │   └── Case Studies from Tech Companies
    └── Synthesis of Findings
        ├── Thematic Organization of Information
        └── Identification of Research Gaps

└── Research Objectives and Questions (Define)
    ├── Synthesis of Research Findings
    │   ├── Consolidation of Literature Insights
    │   └── Detailed Analysis of Stakeholder Input
    ├── Definition of Research Objectives
    │   ├── Establishment of Clear Objectives (SMART)
    │   │   ├── Investigate how emotional design elements contribute to user addiction
    │   │   ├── Explore ethical implications of parasocial relationships
    │   │   └── Assess the effectiveness of current privacy controls
    ├── Formulation of Research Questions and Hypotheses
    │   ├── Development of Research Questions
    │   │   ├── How do specific emotional design features impact user addiction?
    │   │   ├── What are users' perceptions of parasocial relationships on social media?
    │   │   └── How effective are current privacy settings in protecting user data?
    │   └── Formulation of Testable Hypotheses
    │       ├── Features like infinite scrolling increase user addiction levels
    │       ├── Complex privacy settings lead to unintentional data sharing
    │       └── Parasocial interactions affect user well-being
    ├── Development of User Personas
    │   ├── Creation of Data-Driven Personas
    │   └── Detailed Persona Profiles
    │       ├── Background
    │       ├── Goals
    │       ├── Motivations
    │       ├── Pain Points
    │       └── Social Media Usage Patterns
    └── Mapping of User Journeys
        ├── Charting Current User Experiences
        └── Identification of Pain Points and Opportunities

└── Ideation and Conceptualization (Develop)
    ├── Conducting Ideation Sessions
    │   ├── Organizing Collaborative Workshops
    │   │   ├── Inclusion of Peers, UX Designers, and Potential Users
    │   │   └── Encouragement of Multidisciplinary Perspectives
    │   └── Generating a Wide Range of Ideas
    │       ├── Brainstorming Techniques
    │       ├── SCAMPER Method
    │       └── Mind Mapping
    ├── Refinement of Concepts
    │   ├── Evaluation of Ideas
    │   │   ├── Feasibility
    │   │   ├── Desirability
    │   │   └── Viability
    │   └── Development of Conceptual Models
    │       ├── Sketches
    │       ├── Wireframes
    │       └── Storyboards
    └── Prioritization of Solutions
        ├── Use of Impact-Effort Matrix
        └── Alignment with Objectives and User Needs

└── Implementation and Testing (Deliver)
    ├── Development of Prototypes
    │   ├── Low-Fidelity Prototypes
    │   ├── High-Fidelity Prototypes using Tools like Figma or Adobe XD
    │   └── Inclusion of Accessibility and Inclusivity Features
    ├── Usability Testing
    │   ├── Planning Testing Sessions
    │   │   ├── Defining Objectives and Success Criteria
    │   │   └── Developing Realistic Scenarios
    │   ├── Recruitment of Diverse Participants
    │   │   ├── Matching User Personas
    │   │   └── Ensuring Demographic Diversity
    │   ├── Facilitation of Testing
    │   │   ├── Moderated Sessions
    │   │   └── Encouraging Think-Aloud Protocol
    │   └── Analysis of Test Data
    │       ├── Quantitative Data (Task Completion Rates)
    │       └── Qualitative Feedback (User Comments)
    └── Iteration and Refinement
        ├── Prioritization of Feedback
        │   ├── Severity
        │   └── Frequency
        ├── Implementation of Design Changes
        └── Re-Testing Adjusted Prototypes

└── Ethical Evaluation (Evaluate)
    ├── Ethical Impact Assessments
    │   ├── Evaluation of Privacy Considerations
    │   ├── Assessment of Psychological Effects
    │   └── Ensuring Inclusivity and Accessibility
    └── Development of Ethical Design Guidelines
        ├── Establishment of Core Principles
        │   ├── Transparency
        │   ├── User Autonomy
        │   └── Beneficence
        └── Creation of Implementation Strategies
            ├── Policy Recommendations
            └── Ethical Design Patterns

└── Documentation and Presentation (Document)
    ├── Composition of the Dissertation
    │   ├── Structuring the Document
    │   │   ├── Abstract
    │   │   ├── Introduction
    │   │   ├── Literature Review
    │   │   ├── Methodology
    │   │   ├── Results
    │   │   ├── Discussion
    │   │   ├── Conclusion
    │   │   ├── References
    │   │   └── Appendices
    │   └── Inclusion of Visual Aids and Appendices
    │       ├── Charts and Graphs
    │       ├── User Personas
    │       ├── Prototypes
    │       └── Supplementary Materials (Interview Transcripts, Data Samples)
    └── Preparation for Presentation and Defense
        ├── Development of a Compelling Presentation
        │   ├── Slide Deck Creation
        │   └── Use of Engaging Visuals
        ├── Practice of Delivery
        │   ├── Rehearsals
        │   └── Feedback from Advisors or Peers
        └── Anticipation of Questions
            ├── Thorough Review of Research
            └── Formulation of Clear Responses

└── Reflection and Future Opportunities (Reflect)
    ├── Reflection on the Research Process
    │   ├── Evaluation of Successes and Challenges
    │   └── Assessment of Personal Growth
    │       ├── Development of Research Methodologies
    │       ├── Data Analysis Skills
    │       └── UX Design Expertise
    └── Identification of Future Research Opportunities
        ├── Addressing Limitations
        │   ├── Sample Size Constraints
        │   └── Scope Limitations
        ├── Proposing Expanded Research Areas
        │   ├── Additional Emotional Design Elements
        │   └── Cross-Cultural Studies
        └── Recommending Industry Applications
            ├── Informing Industry Practices
            ├── Influencing Policy
            └── Implementation in Real-World Platforms

└── Conclusion
    └── Summary of Key Findings and Contributions
        ├── Importance of Ethical Considerations
        ├── Impact on Users and Industry
        └── Advancement of Understanding in the Field
```

**Clarifications and Refinements:**

1. **Placement of Research Objectives and Hypotheses:**
   - **Previous Confusion:** You were unsure about defining research objectives before the "Discover" phase and also within it.
   - **Clarification:** In industry practice, initial objectives are often outlined in the introduction to set the stage. However, detailed objectives and hypotheses are refined after the "Discover" phase, once you have gathered sufficient background information.
   - **Implementation:** The initial purpose and objectives are in the **Introduction**, providing a general direction. The detailed **Research Objectives and Questions** are formulated after the "Discover" phase, based on insights gained, and are placed in the **Define** phase.
2. **Inclusion of Circle Packed Charts:**
   - **Previous Confusion:** You were unsure where to include circle packed charts for prioritizing topics.
   - **Clarification:** Data visualization is a crucial part of the **Discover** phase, where you analyze collected data to identify key issues.
   - **Implementation:** The creation of circle packed charts is included under **Data Visualization and Prioritization** within the **Background and Context (Discover)** section. This is where you collect quantitative data, visualize it, and prioritize focus areas.
3. **Stakeholder Interviews and Engagement:**
   - **Previous Confusion:** You were unclear about where to place stakeholder interviews, including discussions with Johnny Harris.
   - **Clarification:** Engaging with stakeholders is integral to understanding the problem space and occurs during the **Discover** phase.
   - **Implementation:** Stakeholder engagement, including interviews with experts like Johnny Harris, is placed under **Stakeholder Engagement** in the **Background and Context (Discover)** section.
4. **Use of Process Names:**
   - **Instruction Compliance:** You requested not to use process names like "Define" as section titles but to include them in parentheses for your reference.
   - **Implementation:** Process names are included in parentheses next to the relevant sections to indicate the phase while keeping section titles professional and industry-standard.
5. **Flow and Organization:**
   - **Previous Confusion:** You were concerned about the logical flow and organization of the dissertation.
   - **Clarification:** The structure follows a logical progression, starting with introduction, discovery of the problem space, defining research objectives, developing solutions, implementing and testing, evaluating ethics, documenting, reflecting, and concluding.
   - **Implementation:** The tree diagram is organized to reflect this flow, ensuring each section builds upon the previous one.
6. **Slide Titles and Presentation:**
   - **Instruction Compliance:** You asked not to name slides after research process phases unless industry practice dictates.
   - **Implementation:** In the **Documentation and Presentation (Document)** section, the preparation for your presentation and defense is detailed, focusing on effective communication rather than process phase names.
7. **Detailed and Exhaustive Content:**
   - **Instruction Compliance:** You requested a detailed and exhaustive structure.
   - **Implementation:** Each section and sub-section includes specific actions and content to include, ensuring comprehensiveness and depth.
8. **Professional and Industry Standards:**
   - **Instruction Compliance:** You wanted the structure to reflect industry standards of companies like Meta, Google, and Apple.
   - **Implementation:** The structure aligns with standard UX research processes used in the industry, emphasizing user-centered design, ethical considerations, and iterative development.

**Final Notes:**

- **Logical Flow:** The dissertation begins with setting the context and understanding the problem (**Discover**), moves on to defining precise research objectives and questions (**Define**), then progresses to developing solutions (**Develop**), implementing and testing those solutions (**Deliver**), evaluating ethical implications (**Evaluate**), documenting the process (**Document**), reflecting on the work done (**Reflect**), and concluding with key findings.
- **Clarity and Detail:** This structure provides clarity by organizing your dissertation into well-defined sections, each with specific content to cover. It ensures that every important aspect of your research is addressed thoroughly.
- **Industry Alignment:** By aligning the structure with industry practices, you demonstrate professionalism and adherence to recognized standards, which can strengthen the credibility of your dissertation.

**Action Items for You:**

- **Use this Structure as a Guide:** Follow the tree diagram to develop each section of your dissertation, ensuring all components are included.
- **Populate Each Section with Content:** Use the detailed descriptions under each heading to guide the content you write, ensuring depth and relevance.
- **Maintain Consistency:** Ensure that the terminology and structure remain consistent throughout your dissertation for coherence and readability.
- **Seek Feedback:** As you develop your dissertation, consider seeking feedback from your advisor to ensure alignment with academic expectations.

This refined structure should resolve your confusion, provide clarity on where each component fits within your dissertation, and guide you in creating a professional and comprehensive document that meets industry standards.

---

**<u>chat-2</u>**

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hey, i also plan on doing surveys, and etc. and all, also is it correct and improve and refine it, as I am creating the packed circle chart(only one based on the quantitative data provided in transparency reports) to filter out focus topics(like misinformation, parasocial, privacy, etc. so it will be after the chart, i think) so refine and improve, i dont know what is correct and what not, you can correct me if i am wrong and proceed in correct manner. Also in super detail and exhaustive manner. there is no limit for the number of slides and content, be detailed and exhaustive, the more the better, also true for empirical evidence. ALso Johnny Harris is a journalist, and i dont know if he will surely reply and if he is a stakeholder, but he has a video on his youtube about misinformation in social media, so i wanted to use it for empirical evidence to strengthen my point as in background preliminary research. Again i can be wrong on how and what and why to do, you must and have and can correct it and me and proceed in correct way

---

Here is your refined and detailed tree diagram for your dissertation, incorporating your plans to conduct surveys and addressing your concerns about the placement of elements like the circle packed chart and Johnny Harris's work. This structure aligns with industry standards used by companies like Meta, Google, and Apple, ensuring a professional and comprehensive approach.

```
Dissertation: Emotional Design in Social Media - User Behavior and Ethics
└── Introduction
    ├── Overview of the Topic
    ├── Purpose and Objectives of the Research
    └── Structure of the Dissertation

└── Background and Context (Discover)
    ├── Personal Motivation and Initial Observations
    │   ├── Personal Experiences with Emotional Design
    │   └── Catalysts for Research Interest
    │       ├── Events and Trends Influencing the Research
    │       └── Reference to Johnny Harris's Work on Misinformation
    ├── Industry Trends and Societal Impact Analysis
    │   ├── Analysis of Current Social Media Trends
    │       ├── User Engagement Metrics
    │       ├── Interaction Patterns
    │       └── Emotional Design Features (Infinite Scroll, Notifications, Personalization)
    │   ├── Societal Implications
    │       ├── Case Studies
    │       │   ├── Misinformation
    │       │   ├── Addiction
    │       │   ├── Privacy Breaches
    │       │   └── Parasocial Relationships
    │       └── Impact on Mental Health
    │           ├── Review of Studies Linking Social Media to Mental Health Issues
    │           └── Connections Between Emotional Design Elements and Psychological Well-being
    ├── Data Visualization and Prioritization
    │   ├── Collection of Quantitative Data from Transparency Reports
    │       ├── Data on Misinformation Prevalence
    │       ├── Privacy Breach Statistics
    │       ├── User Engagement Data
    │       └── Other Relevant Metrics
    │   ├── Creation of Circle Packed Chart
    │       ├── Visualization of Collected Data
    │       └── Highlighting Magnitude of Issues to Prioritize Focus Areas
    │   └── Prioritization of Key Issues
    │       ├── Selection of Focus Topics Based on Data (e.g., Misinformation, Addiction, Privacy)
    │       └── Justification for Selection
    ├── Stakeholder Engagement
    │   ├── Identification of Key Stakeholders
    │       ├── Experts (e.g., Academics, Industry Professionals)
    │       ├── Users
    │       └── Policymakers
    │   ├── Preparation for Engagement
    │       ├── Development of Interview and Survey Guides
    │       └── Ethical Considerations (Consent, Confidentiality)
    │   └── Conducting Interviews and Surveys
    │       ├── Scheduling and Recording Interviews
    │       ├── Distribution of Surveys
    │       └── Initial Analysis of Stakeholder Insights

└── Literature Review
    ├── Review of Academic Sources
    │   ├── Emotional Design Theories
    │   ├── User Behavior Psychology
    │   └── Ethical Frameworks in UX Design
    ├── Analysis of Industry Publications
    │   ├── Transparency Reports
    │   ├── White Papers
    │   └── Case Studies from Tech Companies
    ├── Inclusion of Empirical Evidence
    │   └── Analysis of Johnny Harris's Videos on Misinformation
    └── Synthesis of Findings
        ├── Thematic Organization of Information
        └── Identification of Research Gaps

└── Research Methodology (Define)
    ├── Research Design and Approach
    │   ├── Justification for Mixed-Methods Approach
    │   │   ├── Combining Qualitative and Quantitative Methods
    │   │   └── Rationale for Method Selection
    ├── Definition of Research Objectives
    │   ├── Establishment of Clear Objectives (SMART)
    │       ├── Investigate how emotional design elements contribute to user addiction
    │       ├── Explore ethical implications of parasocial relationships
    │       └── Assess the effectiveness of current privacy controls
    ├── Formulation of Research Questions and Hypotheses
    │   ├── Development of Research Questions
    │       ├── How do specific emotional design features impact user addiction?
    │       ├── What are users' perceptions of parasocial relationships on social media?
    │       └── How effective are current privacy settings in protecting user data?
    │   └── Formulation of Testable Hypotheses
    │       ├── Features like infinite scrolling increase user addiction levels
    │       ├── Complex privacy settings lead to unintentional data sharing
    │       └── Parasocial interactions affect user well-being
    ├── Data Collection Methods
    │   ├── Qualitative Methods
    │   │   ├── Semi-Structured Interviews with Stakeholders
    │   │   ├── Focus Groups
    │   │   └── Observation
    │   ├── Quantitative Methods
    │   │   ├── Surveys
    │   │   │   ├── Survey Design and Instrumentation
    │   │   │   ├── Sampling Strategy
    │   │   │   └── Distribution Channels
    │   │   └── Data from Transparency Reports
    │   └── Ethical Considerations in Data Collection
    ├── Data Analysis Methods
    │   ├── Qualitative Data Analysis
    │   │   ├── Thematic Analysis
    │   │   └── Coding Frameworks
    │   └── Quantitative Data Analysis
    │       ├── Statistical Tests (e.g., Correlation, Regression Analysis)
    │       └── Software Tools (e.g., SPSS, R)
    ├── Development of User Personas
    │   ├── Creation of Data-Driven Personas
    │   └── Detailed Persona Profiles
    └── Mapping of User Journeys
        ├── Charting Current User Experiences
        └── Identification of Pain Points and Opportunities

└── Ideation and Conceptualization (Develop)
    ├── Conducting Ideation Sessions
    │   ├── Organizing Collaborative Workshops
    │       ├── Inclusion of Peers, UX Designers, Potential Users
    │       └── Encouragement of Multidisciplinary Perspectives
    │   └── Generating a Wide Range of Ideas
    │       ├── Brainstorming Techniques
    │       ├── SCAMPER Method
    │       └── Mind Mapping
    ├── Refinement of Concepts
    │   ├── Evaluation of Ideas
    │       ├── Feasibility
    │       ├── Desirability
    │       └── Viability
    │   └── Development of Conceptual Models
    │       ├── Sketches
    │       ├── Wireframes
    │       └── Storyboards
    └── Prioritization of Solutions
        ├── Use of Impact-Effort Matrix
        └── Alignment with Objectives and User Needs

└── Implementation and Testing (Deliver)
    ├── Development of Prototypes
    │   ├── Low-Fidelity Prototypes
    │   ├── High-Fidelity Prototypes using Tools like Figma or Adobe XD
    │   └── Inclusion of Accessibility and Inclusivity Features
    ├── Usability Testing
    │   ├── Planning Testing Sessions
    │       ├── Defining Objectives and Success Criteria
    │       └── Developing Realistic Scenarios
    │   ├── Recruitment of Diverse Participants
    │       └── Matching User Personas
    │   ├── Facilitation of Testing
    │       ├── Moderated Sessions
    │       └── Encouraging Think-Aloud Protocol
    │   └── Analysis of Test Data
    │       ├── Quantitative Data (Task Completion Rates)
    │       └── Qualitative Feedback (User Comments)
    └── Iteration and Refinement
        ├── Prioritization of Feedback
        │   ├── Severity
        │   └── Frequency
        ├── Implementation of Design Changes
        └── Re-Testing Adjusted Prototypes

└── Data Analysis and Findings
    ├── Quantitative Data Analysis
    │   ├── Survey Results
    │       ├── Participant Demographics
    │       ├── Descriptive Statistics
    │       ├── Inferential Statistics
    │       └── Visualization of Data (Graphs, Tables)
    │   └── Interpretation of Quantitative Findings
    ├── Qualitative Data Analysis
    │   ├── Thematic Analysis of Interviews and Focus Groups
    │   ├── Coding Process and Framework
    │   └── Emergent Themes and Patterns
    └── Integration of Findings
        ├── Triangulation of Data
        ├── Addressing Research Questions and Hypotheses
        └── Assessment of Findings Against Literature Review

└── Ethical Evaluation (Evaluate)
    ├── Ethical Impact Assessments
    │   ├── Evaluation of Privacy Considerations
    │   ├── Assessment of Psychological Effects
    │   └── Ensuring Inclusivity and Accessibility
    └── Development of Ethical Design Guidelines
        ├── Establishment of Core Principles
        │   ├── Transparency
        │   ├── User Autonomy
        │   └── Beneficence
        └── Creation of Implementation Strategies
            ├── Policy Recommendations
            └── Ethical Design Patterns

└── Discussion
    ├── Interpretation of Results
    │   ├── Linking Findings to Research Objectives
    │   ├── Comparing with Literature Review
    │   └── Discussing Implications of Findings
    ├── Addressing the Research Questions
    ├── Practical Implications
    │   ├── Recommendations for Social Media Platforms
    │   ├── Policy Implications
    │   └── Implications for Users
    └── Limitations of the Study
        ├── Methodological Limitations
        ├── Scope and Generalizability
        └── Potential Biases

└── Conclusion
    ├── Summary of Key Findings and Contributions
    ├── Emphasis on Importance of Ethical Considerations
    ├── Impact on Users and Industry
    └── Suggestions for Future Research

└── References

└── Appendices
    ├── Interview Guides
    ├── Survey Instruments
    ├── Additional Data Tables
    ├── Prototypes and Design Artifacts
    ├── Ethical Approval Documents
    └── Raw Data Samples (Anonymized)

└── Reflection and Future Opportunities (Reflect)
    ├── Reflection on the Research Process
    │   ├── Evaluation of Successes and Challenges
    │   ├── Assessment of Personal Growth
    │   └── Lessons Learned
    └── Identification of Future Research Opportunities
        ├── Addressing Limitations
        ├── Proposing Expanded Research Areas
        │   ├── Additional Emotional Design Elements
        │   ├── Longitudinal Studies
        │   └── Cross-Cultural Comparisons
        └── Recommending Industry Applications
            ├── Integration into UX Design Practices
            ├── Collaboration with Tech Companies
            └── Influencing Policy and Regulation
```

------

**Clarifications and Refinements:**

1. **Inclusion of Surveys:**
   - **Implementation:** Surveys are integrated into the **Background and Context (Discover)** phase under **Stakeholder Engagement** as part of data collection. Detailed methodology for the surveys is elaborated in the **Research Methodology (Define)** section under **Data Collection Methods**.
   - **Explanation:** Collecting survey data at the **Discover** phase allows you to gather broad insights, while detailed analysis and methods are described later when defining your research approach.
2. **Placement of Circle Packed Chart:**
   - **Implementation:** The **Creation of Circle Packed Chart** is included under **Data Visualization and Prioritization** within the **Background and Context (Discover)** section.
   - **Explanation:** This visualization helps to prioritize key issues based on quantitative data collected from transparency reports, aligning with industry practices where data-driven decision-making is emphasized early in the research process.
3. **Use of Johnny Harris's Work:**
   - **Implementation:** Johnny Harris's video is referenced in **Personal Motivation and Initial Observations** and analyzed in the **Literature Review** under **Inclusion of Empirical Evidence**.
   - **Explanation:** His work provides context and supports your rationale for the research but does not require him to be classified as a stakeholder interviewed in your study.
4. **Research Objectives and Methodology:**
   - **Implementation:** The **Research Objectives** are established in the **Research Methodology (Define)** section after the initial discovery phase, allowing you to base them on insights gathered.
   - **Explanation:** This aligns with industry and academic standards where objectives are refined following preliminary research, ensuring they are well-informed and targeted.
5. **Detailed Methodology and Data Analysis:**
   - **Implementation:** Added comprehensive details on **Data Collection Methods** and **Data Analysis Methods** in the **Research Methodology (Define)** section, and a separate **Data Analysis and Findings** section to present results.
   - **Explanation:** Providing detailed methodology is crucial for transparency, replicability, and validity of your research, matching the rigor expected in both academia and industry.
6. **Discussion of Findings:**
   - **Implementation:** A distinct **Discussion** section is included to interpret results, compare them with existing literature, and explore implications.
   - **Explanation:** This allows for a critical analysis of your findings, essential in demonstrating how your research contributes to the field.
7. **Organizational Flow:**
   - **Implementation:** Structured the dissertation to follow a logical progression, from introduction to reflection, mirroring processes used in professional and academic settings.
   - **Explanation:** A clear structure enhances readability and ensures that each part of your research builds upon the previous sections.

------

**Addressing Your Confusion and Questions:**

- **Combining Objectives and Discovery:**
  - **Clarification:** While initial objectives are briefly mentioned in the **Introduction**, the detailed objectives are refined after the **Discover** phase, based on insights from preliminary research, data analysis, and stakeholder engagement.
  - **Reasoning:** This approach ensures that the objectives are grounded in evidence and directly address the most critical issues identified.
- **Including Circle Packed Chart:**
  - **Placement:** The circle packed chart is placed in the **Data Visualization and Prioritization** subsection of the **Background and Context (Discover)** phase.
  - **Purpose:** It serves as a tool to visually represent and prioritize issues, guiding the focus of your subsequent research and analysis.
- **Using Johnny Harris's Content Appropriately:**
  - **Classification:** His videos are considered secondary sources that provide empirical evidence and context for your research.
  - **Utilization:** Analyze his content in the **Literature Review** to support your understanding of misinformation in social media.

------

**Action Steps for You:**

1. **Develop Surveys and Interview Guides:**
   - **Design Questions:** Ensure they align with your research objectives and are designed to elicit valuable data.
   - **Pilot Testing:** Conduct a pilot test to refine the instruments.
2. **Collect and Analyze Data:**
   - **Data Collection:** Execute your surveys and interviews as planned.
   - **Data Analysis:** Utilize appropriate statistical methods and qualitative analysis techniques.
3. **Create Visualizations:**
   - **Circle Packed Chart:** Use data visualization tools to create the chart for prioritizing issues.
   - **Include in Dissertation:** Place it within the **Background and Context** section as outlined.
4. **Ethical Considerations:**
   - **Ethics Approval:** Obtain necessary approvals before data collection.
   - **Informed Consent:** Ensure participants are fully informed.
5. **Reflection and Iteration:**
   - **Reflect on Process:** Keep notes on your experiences to include in the reflection section.
   - **Iterate Designs:** Use feedback from testing to refine your prototypes and solutions.
6. **Consult with Advisors:**
   - **Feedback:** Regularly seek input from your supervisor to ensure alignment with academic requirements.

------

**Final Notes:**

- **Comprehensive and Detailed:** This structure is exhaustive, covering all aspects of your dissertation in detail, matching the level of depth expected in both academic and industry contexts.
- **Alignment with Industry Standards:** The organization and content mirror the processes used by leading tech companies, ensuring your work is professionally relevant.
- **Clarity in Flow:** Each section logically follows from the previous one, aiding in coherence and comprehensibility.
- **Addressing Concerns:** All your questions and confusions have been considered, with explanations provided to ensure you understand the reasoning behind the structure.

By following this refined structure, you will create a robust and well-organized dissertation that thoroughly explores "Emotional Design in Social Media: User Behavior and Ethics," reflecting both academic rigor and industry best practices.





Hey, i am still confused, like where is agenda, is it the structure of dissertation, also if i am selecting the focus topics after and based on the packed circle chart, why and how are there case studies before that? please analyze fully and in detail and give me correct order and everything, i can be mistaken but u can correct me. also if i reference johnny harris previously, why is it there 2 times? i dont know if i am correct but improve or clarify, also why is research methodology after research is done in discover phase?where to show interview and survey insights and how, where is analysis and  synthesis, also why is there transparency reports and other things in lit review, also if i am selecting focus topics before it, i am confused on why how and what and where??? Follow industry standards and do it like the ux designers/researches/people do at meta,google,apple, etc.