I have a ppt presentation (with speaker notes) to do and the details are below.
The learning outcomes are
1. Identify the various digital marketing tools needed to create effective digital marketing campaigns.
2. Articulate the opportunities and challenges within the digital marketing environment.

Drawing on your knowledge gained from this module as well as your own reading and research you will produce and deliver a 15-minute presentation which identifies the main tools and techniques used in digital marketing campaigns.
The presentation should particularly focus on your ability to identify and articulate the marketing tools crucial for creating effective digital campaigns. Additionally. consider the opportunities and challenges within the digital marketing environment and the advantages and disadvantages of using digital marketing.

Your presentation will need to include the following topics: 

An introduction to digital marketing
An overview of the main digital marketing tools and techniques
The opportunities and challenges of using digital marketing

You will need to provide intext referencing on your slides with a full reference list slide at the end.

Suggested Presentation Structure and Marking Guidance
Introduction (Briefly introduce your presentation with clear objectives and scope) 10%
Digital Marketing tools and techniques 25%
The opportunities of using digital marketing 25%
The challenges of using digital marketing 25%
Conclusion 10%
Reference list (Harvard referencing style to be used) 10%


Assessment guidance

It is expected that the students use the recommended textbook plus academic sources and other related sources of information.
Recommended textbooks:

Chaffey, D. and Ellis-Chadwick, F. (2019). Digital Marketing. 7th edn. Harlow. Pearson Education Ltd
Your work should be professionally presented and should put forward structured arguments supported by referenced academic sources throughout and using examples to illustrate your discussion. In-text referencing is mandatory where applicable.

You are expected to include speaker notes in PowerPoint presentation in the ‘Notes’ section. All supporting arguments and relevant text should be included in the ‘notes’ area of PowerPoint presentation.
You will need to include intext referencing in your slides and in the notes section.

Your slides should be easy to read in a professional, clear style.
Presentations when being made should not be read straight from slides.
Academic theory should be used to support your arguments with author and year shown on slides.
A reference list should be included and references mentioned in the slides.
You need to provide evidence to support your claims – this must be fully referenced in accordance with the UoS Harvard style. Refer to the library guidance
Make sure it is clear to the reader ‘how you know’ the things that you claim to be true – where have you found your information?
Make sure that in addition to industry publications, websites you are using academic journals and textbooks.

In-Text Citation is mandatory for a pass grade
Cite references in the text with author name/s, year of publication, and page number in parentheses (“Harvard system”)
Author’s or editor’s surname. This could be an organization, e.g., BBC
Year of publication
Page number(s)
Enclose the whole citation in round brackets unless the author is the subject of the sentence, e.g., Chaffey and Ellis-Chadwick (2019, p.14) argue that…

Reference List

An example of Journal or E-Journal Article

Author surname(s), Initial(s). (Year) ‘Title of article’, Journal Name, volume number (issue or part number), page range. Available at: DOI or URL (Accessed: date)

Dutta, M. and Marjit, S. (2016) ‘Intra-country technology transfer’, Indian Economic Review, 51(1/2), pp. 117–127. Available at: http://www.jstor.org/stable/44376239 (Accessed: 27 May 2021).

Barke, M. and Mowl, G. (2016) ‘Málaga – a failed resort of the early twentieth century?’, Journal of Tourism History, 2(3), pp. 187–212. Available at: https://doi.org/10.1080/1755182X.2010.523145

NB If viewing the article online, include the DOI if available OR URL + accessed date (Note: the access date is only included when using URL, NOT when using DOI)
TIP! If page numbers are unavailable - e.g., if you are using a source that is only available in an online format with no PDF, and if this is usual in your discipline - then they are simply omitted.

Overall, this must show High quality work showing detailed understanding of the basic underlying concepts and principles of digital marketing; Excellent presentation, interpretation and evaluation of concepts or evidence, facilitating a highly logical, coherent and balanced development of judgements or arguments. Strong awareness of other stances ; Excellent application of theory to practice, with the student making highly appropriate, developed and articulated links between the two; Critical engagement with a wide range of relevant reading, including research-informed literature where relevant. Consistently accurate application of referencing; Highly effective presentation of work that is coherently structured and clearly expressed throughout. 


Consider the following structure and outline; and edit, improve and make it better, in 15 or more slides.
##  Digital Marketing: Tools, Techniques, Opportunities, and Challenges

**Slide 1: Title Slide**

* Title: **Understanding the Digital Marketing Landscape**
* Subtitle: Tools, Techniques, Opportunities, and Challenges
* Your Name & Institution (if applicable)

**Speaker Notes:**
* Briefly introduce yourself and the topic of the presentation.
* Highlight the key learning objectives (identifying tools and techniques, understanding opportunities and challenges).

**Slide 2: Introduction to Digital Marketing**

* **Heading:** What is Digital Marketing?
* **Content:** Define digital marketing (e.g., Chaffey & Ellis-Chadwick, 2019, p. 12)
* **Visual:** Include an eye-catching image or infographic representing digital marketing.

**Speaker Notes:**
* Briefly explain the concept of digital marketing, emphasizing its focus on online channels.
* Mention the diverse nature of digital marketing activities.

**Slide 3: Overview of Digital Marketing Tools and Techniques**

* **Heading:** Essential Tools for Effective Campaigns
* **Content:** List and briefly explain key digital marketing tools and techniques (e.g., SEO, content marketing, social media marketing, email marketing, paid advertising) (Chaffey & Ellis-Chadwick, 2019)
* **Visual:** Use icons or images to represent each tool/technique.

**Speaker Notes:**
* Briefly discuss each tool/technique, highlighting its core function and potential benefits for digital marketing campaigns.
* Consider including examples of how these tools are used in real-world scenarios.

**Slide 4-6: Deep Dive into Specific Tools (Choose 2-3 tools)**

* **Heading:** (Specific Tool Name) - A Powerful Digital Marketing Tool
* **Content:**
    * Provide a detailed explanation of the chosen tool/technique.
    * Discuss its advantages and disadvantages for digital marketing campaigns (Chaffey & Ellis-Chadwick, 2019).
    * Include relevant data or statistics to support your claims (consider industry reports or academic research).
* **Visual:** Utilize a combination of text, images, and charts to explain the tool effectively.

**Speaker Notes:**
* Elaborate on the chosen tools, providing in-depth explanations of their functionalities.
* Discuss relevant case studies or examples demonstrating their successful implementation.
* Use visuals effectively to illustrate key points and engage the audience.

**Slide 7: The Opportunities of Using Digital Marketing**

* **Heading:** Unleashing the Potential of Digital Marketing
* **Content:** List and explain the various opportunities offered by digital marketing, such as:
    * Increased brand awareness and reach
    * Improved customer engagement and interaction
    * Enhanced lead generation and conversion rates
    * Cost-effective marketing and targeting capabilities
    * Data-driven insights and campaign optimization (Chaffey & Ellis-Chadwick, 2019)
* **Visual:** Use an engaging image or graphic to represent the concept of "opportunities."

**Speaker Notes:**
* Explain each opportunity in detail, highlighting its potential impact on business objectives.
* Provide relevant data or statistics to demonstrate the effectiveness of digital marketing in achieving these opportunities.

**Slide 8: The Challenges of Using Digital Marketing**

* **Heading:** Navigating the Challenges of the Digital Landscape
* **Content:** List and explain the various challenges associated with digital marketing, such as:
    * Intense competition and market saturation
    * Keeping up with rapid technological advancements
    * Effectively managing data and measuring ROI (return on investment)
    * Maintaining audience trust and data privacy concerns (Chaffey & Ellis-Chadwick, 2019)
* **Visual:** Use an image or graphic representing "challenges" to visually set the tone.

**Speaker Notes:**
* Discuss each challenge in detail, highlighting potential solutions or mitigation strategies.
* Emphasize the importance of continuous learning and adaptation in the dynamic digital marketing environment.

**Slide 9: Conclusion**

* **Heading:** The Future of Digital Marketing
* **Content:** Briefly summarize the key takeaways from the presentation, reiterating the importance of digital marketing tools and techniques.
* Briefly discuss the evolving trends and future prospects of digital marketing.
* Conclude with a call to action, encouraging further exploration or engagement with digital marketing (optional).

**Speaker Notes:**
* Briefly recap the main points covered in the presentation.
* Leave the audience with a positive and forward-looking perspective on the power of digital marketing.
* If appropriate, encourage the audience to explore further resources or engage in further discussions.

**Slide 10: Reference List**

* List all the references used in your presentation in Harvard referencing style, ensuring proper formatting.

**Additional Tips:**

* Maintain a consistent and professional presentation style throughout.
* Use clear and concise language with minimal jargon.
* Proofread your slides carefully before presenting.