adda bit more to each segment and keep the subheadings Slide 3 zaf 

They operate and lead in a global streaming market that is growing fast in 2022, the market was worth $119.6 billion and is expected to reach $223.6 billion by 2027.  

Slide 4 jr 

Netflix's sales and profit figures have been growing steadily in recent years. In 2022, the company generated $31.6 billion in revenue and $4.4 billion in profit. This represents a 6.7% increase in revenue and a 12.2% decrease in profit from 2021. Some factors that are affecting their sales would be competition, rising content costs. 

 

Slide 5 zaf  

As Netflix is an online streaming service, there is no need for them to have physical stores they have 12,135 employees located in 60 countries around the world. Most of these employees are in the United States. 

 

Slide 6 jr 

Netflix was founded by Reed Hastings and Marc Randolph in 1997. They initially offered DVD rental by mail service then in 2007, they began streaming movies and tv shows online. Today they are the world’s largest streaming service.  

Reed hastings is known for his innovative and entrepreneurial spirit. He is a risk taker and is not afraid to challenge traditional business models.  

He believes in corporate culture and has created a unique culture at Netflix that values transparency, accountability and creative freedom. 

 

Slide 7 zaf 

One of the decisions they made was to shift from a DVD by mail service to online, this decision has transformed the business into what it is today.  

In the early days they invested heavily into new original content differentiating itself from competitors and attract new subscribers  

They also decided to expand internationally making their service global. 

 

Slide 8 jr 

Some examples of their successful product information would be, 

Streaming service. 

Original content 

User interface 

 

Slide 9 zaf 

Some examples of Successful service innovation Netflix DVD rental service Netflix Queue 

Slide 10 jr 

Some forms of successful process innovation would be Netflix Prize: In 2006, Netflix launched an open innovation challenge called the Netflix Prize. 

Recommendation engine: Netflix has a sophisticated recommendation engine that helps users to find movies and TV shows that they might enjoy.  

Slide 11 zaf 

Netflix adds value toits service by allowing a wide range of device compatibility the ability to stream without ads, view content in high definition. 

Slide 12 jr 

Some failures they had were Qwikster, Facebook Watch and Netflix friends. 

Slide 13 

zaf 

Political factors: 

Government regulations on online content distribution and copyright regulations can present both opportunities and threats for Netflix.  

Economic factors: 

The global economy is growing, which is creating new opportunities for Netflix 

jr 

Social factors: 

The rise of the internet and mobile devices has created new opportunities for Netflix 

Technological factors: 

Since Netflix is an online service, technology is at the fore front of everything they do. 

Environmental factors: 

A factor that affects Netflix environmentally is carbon footprint. 

 

 

 

Slide 14 jr 

Netflix faces two major external challenges being the increase of competition and content piracy, they have taken steps to adapt such as investing in original content and making it easier for users to share accounts. However, it needs to continue to innovate to stay ahead of the competition. 

 

Slide 15 zaf 

How has Netflix been successful? 

By innovating and providing a better customer experience through shifting from DVD-by-mail to streaming video on demand. 

 

What was their most significant innovation? 

The shift from DVD-by-mail to streaming video on demand. 

 

Is Netflix innovative and creative? 

Yes, they are.They have been at the forefront of streaming video. 

They continue to invest in original content. 

They have developed new features, such as the ability to download videos for offline viewing. 

Jr  

What could they improve? 

They could offer a wider variety of content, particularly in international markets. 

They could improve their customer service. 

 

Will they stay successful in the future? 

They are likely to remain successful in the future. 

They have a strong brand, a loyal customer base, and a competitive advantage in the form of their original content. 

However, they will need to continue to innovate in order to stay ahead of the competition.