润色如下内容：My extracurricular activities have been very diverse. In the first semester of my sophomore year, I participated as a team member in the 6th Tsinghua University Sports Marketing Case Analysis Competition. My role was to analyze the new media platforms for advertising placement for the OYSHO brand. I conducted an analysis from user profiles, commonly used advertising methods on the platforms, and the revenue generated through advertising placements. I also assessed the costs involved and proposed feasible advertising strategies. Moreover, I independently developed a marketing plan for a “Sports Music Festival,” breaking away from the traditional model of music festivals by incorporating sports as an innovative element. These experiences have honed my skills in media analysis and creative thinking.

During my university years, I joined the School Press Corps at Beijing Sport University, where I was responsible for content editing on new media platforms. I not only worked independently but also collaborated with team members to produce multiple videos. From selecting topics to filming, editing, and publishing, we worked together to address any challenges that arose, maintaining effective communication throughout the process. Additionally, I have collaborated with classmates on several competition projects, and have served as the team leader twice in computer design competitions. These experiences have undoubtedly enhanced my communication, teamwork, and leadership abilities.

Furthermore, I have gained valuable internship experiences. During my internship at China Science and Technology Media Publishing Co., Ltd., I was responsible for new media operations, including editing and publishing content on various new media platforms. This involved writing articles, creating visuals, and producing videos, ensuring their relevance to our target audience. I learned how to capture users’ attention through various forms of content, such as news reports, feature articles, and video stories. Moreover, I gained an understanding of content layout and optimization for new media platforms, ensuring our content was displayed optimally across various platforms. Analyzing user profiles for different age groups was an important task during my internship. I learned how to create user profiles through data analysis, including factors such as age, gender, geographic location, and interests. This allowed us to tailor our content more effectively, ensuring our promotional efforts were impactful. Based on user profiles and interest analysis, I learned how to develop customized promotional strategies, including selecting suitable social media platforms, determining the optimal timing for releases, and choosing appropriate content types.

Through my internship experiences, I have developed not only meticulous work habits and a keen news sense, but also a deeper understanding of the digital media industry. I learned how to engage with social media platforms, how to use analytics tools to monitor and improve our performance, and how to adapt to the ever-changing digital media landscape. This has enabled me to accumulate valuable experience in digital media operations and content strategy.