压缩成500个单词：To my knowledge, leadership refers to individuals’ ability to effectively utilize their expertise and recognize the strengths of team members in order to influence and motivate them towards accomplishing common goals within an organization or team. I have had opportunities to demonstrate my leadership skills in two distinct situations.

One is upon graduating with my master’s degree in 2021, I joined the Information Center of the National Medical Products Administration. In February of the same year, the department organized a Lunar New Year celebration and required someone to direct the MV (music video) for the event. Drawing on my background in design and experience as a class leader in school, I took on this task. 

My main responsibilities involved overseeing the overall concept, personnel arrangement, and production of the MV. To begin with, I collaborated with several younger colleagues to brainstorm and select a suitable song. We ultimately settled on Pu Shu’s upbeat track “New Boy” and named the MV “New NMPAICer” after the center’s English name, NMPAIC.

To ensure that the lyrics of the song aligned with the center’s past and future work, I enlisted two colleagues with strong writing skills as the song lyricists. Meanwhile, another colleague who excelled at using a handheld gimbal took charge of filming the MV. Additionally, I organized the participation of two young employees from each department in the center for the MV recording and voice recording.

I further gathered all the young participants from various departments and shared the concept and ideas for the MV. After familiarizing myself with their specialties, I guided them in their performances and actions for different scenes, including office areas, the gym, and corridors. Each individual had their own unique actions, such as singing and dancing, walking and singing while holding files in the office area, or jogging and singing in the gym. This showcased the youthful energy of the center. The final MV also featured behind-the-scenes footage and a top 10 summary of the center’s work, which I synthesized, added animations to, and produced.

The MV received applause and accolades from everyone in the center upon its airing. Some senior colleagues found it particularly innovative and inspiring and even approached me to obtain copies for their friends and family. Consequently, I gained recognition within the organization for my creativity and organizational skills, despite only recently joining.

Another case is in the latter half of 2019, due to my exceptional communication skills demonstrated during the promotion of an art exhibition in 2018, my mentor appointed me as the leader of the promotion team for the Soft Love art exhibition in 2019. The team comprised nine members. As the team leader, my primary responsibility was to lead the promotion team in executing all the necessary promotional work for the art exhibition. Given the limited budget, I developed a comprehensive plan that entailed building momentum prior to the exhibition, inviting influencers to visit during the event, and collaborating with popular local stores to increase exposure.

I undertook a thorough search on the social media platform Little Red Book to identify bloggers specializing in exploring exhibitions in Beijing. I ensured outreach to various target groups, including fashionistas, art influencers, and moms who recommended children’s products. Consequently, I collaborated with three team members who were active users of Little Red Book and Dianping, a consumer review platform, to create a list of suitable bloggers and their contact information.

Additionally, I assigned two talkative team members to contact newspapers and magazines for interview invitations and to seek collaboration with chain beverage stores in high-traffic areas of Beijing. Moreover, the remaining three team members, who were relatively introverted, were responsible for the behind-the-scenes design work for promotional materials related to collaborations and influencer visits. Throughout the course of one month, the team held two meetings every week to stay on track.

Our efforts proved successful as we established a partnership with a well-known Chinese milk tea chain for collaboration. Our promotional materials were displayed at their Sanlitun store. Furthermore, we engaged six bloggers, including art exhibition enthusiasts, Beijing couple bloggers, and influential mom bloggers. We conducted joint promotions on four platforms: WeChat Official Accounts, Weibo, Dianping, and Little Red Book. The exhibition garnered over 2000 visitors in attendance and exceeded ¥200,000 in sales. This experience significantly enhanced my communication and teamwork skills.

In summary, these two instances demonstrate my capabilities in design creativity, organization, planning, and leveraging the strengths of team members. Currently working in the government sector, where my role involves providing digital services for regulatory purposes, I have become acquainted with the leading position of the United Kingdom in e-government and the establishment of the Government Digital Service, which focuses on the digitalization of government affairs. With significant overlap between our work domains, I propose establishing a Sino-British digitalization forum if awarded the Chevening Leadership Scholarship. This forum would facilitate regular exchange of experiences in design, development, and new technologies. Furthermore, I would leverage my promotional skills to publicize outstanding cases and practices from both China and the UK.