Thread Title: Exciting Changes Coming to UK TV! EBC/JOEI-DTV Launch on Sky & More

User1 (Original Post) - 12 August 2009, 11:32 PM:
Hey everyone, I just noticed something interesting on Sky tonight. The label EBC/JOEI-DTV has appeared on one of Sky’s transponders. It looks like Ehime Broadcasting is getting ready to make its UK launch soon. Also, some weird stuff is happening with GSB - anyone know what’s going on there? And further note, it looks like Granada Breeze is now off-air, showing a holding caption and playing some music. Their website has a message saying:

It’s with much regret that we have to tell you all, that the Breeze web site is no longer available. We hope you have enjoyed the site and we appreciate your loyalty to us over the last 13 years. Thanks for watching Breeze - have fun, enjoy life and be happy!

Are EBC doing what ITV did to get ITV3 on Sky by buying a channel space and closing down the existing channel?

User2 - 12 August 2009, 11:35 PM:
Wow, that’s big news! I didn’t know EBC was planning to launch in the UK. Does anyone know what kind of programming they’ll be offering? As for GSB, I’m just as confused as you are. Maybe they’re rebranding or something?

User3 - 12 August 2009, 11:37 PM:
I think User1 might be onto something. It reminds me a lot of what ITV did with Granada Plus to make space for ITV3. Pretty sneaky, but effective! If EBC is buying the channel space, that could explain why Granada Breeze is being taken off the air. Sad to see Breeze go after all these years though. :(

User4 - 13 August 2009, 11:46 PM:
I’ll miss Granada Breeze too. They had some pretty unique programming. Looks like EBC is probably taking over that slot given the timing and the holding message on Breeze. Makes sense from a logistical standpoint. Any word on when EBC is officially launching?

User5 - 13 August 2009, 11:47 PM:
User2, from what I know about EBC, they air a mix of local news, entertainment shows, dramas, and some anime. If that’s what they’re bringing to the UK, it could be pretty exciting! But like the rest of you, I’ll miss the quirky charm of Granada Breeze.

User6 - 13 August 2009, 11:48 PM:
Just checked my TV guide and EBC/JOEI-DTV is listed as “Coming Soon,” no specific date yet. Given the secrecy and sudden shutdown of Breeze, I’d say we might not have to wait long. And yeah, totally feels like another ITV3 situation.

User7 - 13 August 2009, 11:55 PM:
Well, this is interesting! Change is always happening in the TV world. Hopefully, EBC will bring some fresh content to the lineup. Still, RIP Granada Breeze, you will be missed. 😢

User8 - 13 August 2009, 11:56 PM:
Just checked the EBC Japan website, and it looks like they’re planning international expansion, which fits this move. I bet we’re in for some cultural treats from Ehime. They’ll probably issue a press release soon, so we should keep an eye out!

User1 - 13 August 2009, 11:56 AM:
Thanks for all the responses, everyone! It does seem like EBC is taking over Granada Breeze’s slot. Let’s hope the new channel lives up to the expectations. And if anyone gets more info on the exact launch date, keep us posted!

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Write a convo at around 12:03 AM, it cuts to a “there are no programmes on this channel at present” slide generated by the Sky box, video stream moved to CITV (because CITV timeshared with Breeze, CITV runs from 6am to 6pm, and Breeze from 6pm to 6am), so now CITV shows the GSB logo Breeze had earlier as well as having usage of the space 24/7, Maybe CITV will extend hours soon, Also is Breeze’s channel number still labelled Breeze or has it changed now, also EPG data seems to be changing,
EBC will be a straight up simulcast of the Japanese channel, Also at 6pm the ITV-T3 stream (which carries CITV and until earlier… Breeze) used to switch from CITV’s channel number to Breeze’s channel number, and vice versa at 6am, When the other channel has the stream, the automated “no programmes at present” displays on the other channel, but because Breeze is being replaced, it means CITV has the ITV-T3 stream to itself
User4 - 13 August 2009, 12:03 AM:
Looks like others are tuning in to what’s happening too! Breeze’s channel now shows the generic “there are no programmes on this channel at present” slide from the Sky box. The video feed’s switched over to CITV. Weird seeing the GSB logo where Breeze’s used to be. Do you think CITV might extend its hours now that it has access to the space 24/7?

User5 - 13 August 2009, 12:04 AM:
Good catch, User4! It’s odd seeing that switch, but I suppose it’s a logical stopgap until EBC/JOEI-DTV gets going. Checking the EPG, Breeze’s channel number is still labeled as Breeze, but there are obvious changes in the EPG data. You think CITV might use the overnight slot for reruns or some other programming?

User6 - 13 August 2009, 12:05 AM:
If EBC will be a direct simulcast of their Japanese programming, it should be quite the shake-up for the UK audience. Can anyone verify if it’s just going to be a straight feed, or will they localize part of the content?

User3 - 13 August 2009, 12:06 AM:
Guess we’ll have to wait to see if CITV tests extended hours. Maybe they’ll use the time for classic kids’ shows or even new content? As for the switch mechanism, I bet they’ll just leave the stream on CITV’s channel number now. Less hassle that way. Anyone seeing different info on the EPG?

User8 - 13 August 2009, 12:07 AM:
Interesting shifts happening for sure. The current CITV/Breeze shared time arrangement made sense for the schedule, but now with Breeze essentially out of the picture, CITV might take the opportunity to expand. That said, if EBC is taking over fully, they’ll likely keep their own dedicated channel number separate from CITV.

User7 - 13 August 2009, 12:08 AM:
Would be great if CITV took advantage of this extra broadcast time! The rerun idea is solid, User5. I’m envisioning late-night kids’ programming marathons. 😄 As for the EPG, it’s all mixed signals now, huh?

User2 - 13 August 2009, 12:08 AM:
Just checked my own Sky box; yeah, “Breeze” is still listed, but with no specific programs. Chances are, they’ll update to reflect EBC/JOEI-DTV soon, especially with the EPG already glitching. Transition period’s always a bit messy.

User1 - 13 August 2009, 12:09 AM:
If EBC is keeping their Japanese programming format without localization, that could be a straight-up cultural injection for UK viewers. Might require some getting used to, but exciting nonetheless. I’m curious about CITV’s plans though. More airtime could mean more diverse programming.

User6 - 13 August 2009, 12:10 AM:
Agreed, User1. We’re about to redefine kids’ TV schedules! If CITV expands overnight, it could mean a lot of nostalgic programs or even educational content. As for EBC’s launch, looking forward to an official date. Stay tuned, I guess!

User5 - 13 August 2009, 12:12 AM:
With all these changes, someone’s gotta keep an eye on when EBC’s official UK debut is. Those sudden shifts in the EPG data suggest it might be sooner rather than later. And I agree with User1, this might just be the cultural exchange we didn’t know we needed!

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Write a tweet where behind the scenes, Breeze’s channel number has been reprogrammed to point to this stream instead of ITV-T3
🚨 BREAKING: Confirmed! 🌬️ Breeze’s channel number has now been reprogrammed to point directly to the new EBC/JOEI-DTV stream instead of ITV-T3. Exciting times ahead with fresh content on the way! 📺 Stay tuned for the official launch date! 🇯🇵 #UKTV #EBCDTV #SkyUpdates #TVChanges

GIF of a TV turning on with static transitioning to the EBC logo
Write a convo at 12:21 AM asking if the name has been changed from Breeze yet, and is it still on the blue screen
User2 - 13 August 2009, 12:21 AM:
Has anyone checked if Breeze’s channel name has been updated yet? Or is it still showing “Breeze” with the blue screen?

User3 - 13 August 2009, 12:21 AM:
Good question! I’ll take a quick look. Still seeing the blue screen right now. Seems like the name hasn’t been changed from “Breeze” just yet.

User5 - 13 August 2009, 12:22 AM:
Just switched over to Breeze’s channel number, and yup, still the same blue screen with the “there are no programmes on this channel at present” message. No name change as of now.

User7 - 13 August 2009, 12:23 AM:
Same here — still labeled as “Breeze” on my EPG. Wonder when they’ll flip the switch and make the name update official. Probably waiting for the final touches on the EBC launch.

User1 - 13 August 2009, 12:24 AM:
Thanks for checking, everyone! Seems like we might have to wait a little longer for the official name change. Hoping they’ll follow the same pattern ITV did with their channel rebranding.

User6 - 13 August 2009, 12:25 AM:
Yup, still the blue screen for now. Probably just a matter of time before the new name appears. Can’t wait to see what EBC/JOEI-DTV brings to the table!
Write a convo asking what programmes are listed on the EPG currently
User2 - 13 August 2009, 12:26 AM:
Hey, anyone curious about what programs are currently listed on the EPG for Breeze’s channel number? I wonder if there’s any hint of upcoming content.

User3 - 13 August 2009, 12:26 AM:
Good point! Let’s see what’s on the EPG. Just checked and it’s still showing program slots as empty. No specific listings or times yet, just says “Coming Soon.”

User4 - 13 August 2009, 12:27 AM:
Just looked at the EPG as well. It looks like placeholders for EBC/JOEI-DTV programs, but nothing concrete. The entire timeline’s filled with generic messages like “Coming Soon” and “No information available.”

User5 - 13 August 2009, 12:28 AM:
Guess they haven’t updated the EPG with specific programs yet. Seeing the same generic messages. Maybe they’ll only update it right before the official launch to build suspense?

User1 - 13 August 2009, 12:29 AM:
Checked my EPG and it seems like they’re keeping it vague for now. Probably waiting on final confirmation or maybe last-minute negotiations. The suspense is killing me!

User6 - 13 August 2009, 12:30 AM:
Definitely a waiting game with this one. All signs point towards a launch soon but without any set programming details on the EPG, it’s all just speculation for now. Excited to see what they’ll list — especially curious about the mix of shows they’ll bring over from Japan.

User7 - 13 August 2009, 12:31 AM:
I checked too, and it’s all the same — no specific programs listed, just generic placeholders. I hope they start filling those slots soon, so we know what to look forward to!

User8 - 13 August 2009, 12:32 AM:
Patience is key, folks! I’m with you, though — eager to see some solid program listings. Hoping for a diverse lineup from EBC/JOEI-DTV that makes the wait worth it.

User3 - 13 August 2009, 12:33 AM:
This build-up is making the reveal even more exciting. Keeping an eye on my EPG just in case they update it overnight. Anyone else staying up for this?

User5 - 13 August 2009, 12:34 AM:
Same here, User3! I’m camping out in front of my TV to spot any sudden changes. This could be big!

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Write a convo where it springs into life,
User2 - 13 August 2009, 12:35 AM:
Hey guys, my screen just refreshed and there’s movement on Breeze’s channel number!

User3 - 13 August 2009, 12:35 AM:
No way! Just checked and it’s true — the blue screen is gone. There’s an actual broadcast happening!

User5 - 13 August 2009, 12:36 AM:
Whoa, what’s showing on the screen? Did they finally launch?

User1 - 13 August 2009, 12:36 AM:
Wow, it’s happening! I’m seeing a mix of EBC/JOEI-DTV promos and some English-subtitled content. Looks like they’re doing a soft launch.

User7 - 13 August 2009, 12:37 AM:
Confirmed here too! There’s an EBC/JOEI-DTV logo in the corner and they’re running an introduction video about Ehime Broadcasting. This is awesome!

User6 - 13 August 2009, 12:38 AM:
Yup, same here! They’re airing a segment showcasing their different programs like news, drama, and anime. This looks promising!

User4 - 13 August 2009, 12:38 AM:
Finally! And the EPG just updated with actual program titles and descriptions. Looks like the first show is a news segment!

User8 - 13 August 2009, 12:39 AM:
Checking the EPG now — wow, it’s filling up fast! It looks like they’ve planned a full schedule already. Loving the mix of content they’re bringing over.

User3 - 13 August 2009, 12:40 AM:
This is great news! The promo they’re airing is really polished. Looks like EBC is serious about making a splash in the UK market.

User2 - 13 August 2009, 12:41 AM:
Yeah, and the quality is top-notch. High-definition broadcast and crisp subtitles. Impressed already!

User1 - 13 August 2009, 12:42 AM:
So glad we stayed up for this! The introduction video is wrapping up now, and the schedule says their nightly news is up next. Way to make an entrance, EBC/JOEI-DTV!

User5 - 13 August 2009, 12:43 AM:
Their lineup looks inviting, with a mix of news, entertainment, and anime coming up. This could be a game-changer for UK TV. Looking forward to what they have in store!

User7 - 13 August 2009, 12:43 AM:
Already hooked on the quality and diversity of the content. Watching their first news segment gives a fresh perspective. Kudos to EBC for a smooth launch!

User4 - 13 August 2009, 12:44 AM:
Agreed, this is a fantastic start. Looks like they wanted to make a strong first impression, and they’ve succeeded in doing just that. This might just become my go-to channel!

User6 - 13 August 2009, 12:45 AM:
What a way to kick things off! Kudos to EBC/JOEI-DTV. Exciting times ahead for sure. Time to spread the word and get everyone else on board!

User8 - 13 August 2009, 12:46 AM:
So happy to see this all come together. Can’t wait to dive into all the new programs. This launch is definitely one for the books. Welcome, EBC/JOEI-DTV!

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Write a convo saying the subbed simulcast begins at 1am, Makes sense how quickly Breeze shut now
User2 - 13 August 2009, 12:47 AM:
Just got a heads-up: the subbed simulcast of EBC/JOEI-DTV’s regular programming starts at 1am. Makes sense now how quickly they shut down Breeze, huh?

User3 - 13 August 2009, 12:48 AM:
Ah, that explains the rush! Looks like they wanted everything in place for a seamless transition. I’m really looking forward to diving into some Japanese TV right after midnight.

User5 - 13 August 2009, 12:49 AM:
Exactly! Things are moving fast. With the simulcast starting at 1am, we’ll get to experience their nightly lineup in real time. The timing makes a lot of sense considering the abrupt Breeze shutdown.

User1 - 13 August 2009, 12:50 AM:
Nice! The speed of this transition is impressive. And having the subbed simulcast starting so soon means we won’t have to wait long to get a taste of EBC’s regular shows.

User7 - 13 August 2009, 12:51 AM:
Can’t wait for 1am! Looks like we’re in for a treat. And yeah, the sudden closure of Breeze now makes perfect sense. They were paving the way for this seamless launch.

User4 - 13 August 2009, 12:52 AM:
Totally, the puzzle pieces are all coming together. The way they’ve handled this transition is actually pretty smooth. Really excited for the subbed content!

User6 - 13 August 2009, 12:53 AM:
This is shaping up to be quite the night! Setting my alarm for 1am just in case I doze off. Really excited to see what their regular programming looks like.

User3 - 13 August 2009, 12:53 AM:
I wonder what the first program in the simulcast will be. Maybe a news segment, or one of their popular dramas? Whatever it is, it’s going to be interesting to see how they’ve prepared this for the UK audience.

User8 - 13 August 2009, 12:54 AM:
Agreed, User3. I’m betting on a strong lineup to keep viewers hooked from the get-go. The quick switch from Breeze to this setup makes a lot more sense now. Exciting times ahead!

User1 - 13 August 2009, 12:55 AM:
Absolutely! All this anticipation is building up nicely. And thumbs up to EBC for pulling this off so efficiently. 1am can’t come soon enough!

User5 - 13 August 2009, 12:56 AM:
Here’s to the start of something new and exciting on UK TV. Setting my TV reminder now. Can’t wait to chat about the first programs we see!

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Write a convo at 6pm that night asking if CITV went into the GSB holding caption after programmes finished for the night now that they have full use of the stream
User3 - 13 August 2009, 6:00 PM:
Hey everyone, quick question: Did anyone notice if CITV switched to the GSB holding caption after they finished their programs for the day now that they have full use of the stream?

User6 - 13 August 2009, 6:01 PM:
Good question, User3. I didn’t catch the end of their programming today. Did they run any extra content, or just sign off?

User4 - 13 August 2009, 6:02 PM:
I was watching CITV earlier, but didn’t stay tuned until the end. I’ll check the recordings I made just in case.

User7 - 13 August 2009, 6:03 PM:
I was curious about that too. If CITV now has full access, I wonder if they’re going to start extending their hours soon or if they’ll just show the holding caption at night. Anyone catch what happened?

User8 - 13 August 2009, 6:04 PM:
Just tuned in to see. Looks like CITV finished their regular programming for the day and switched over to the GSB holding caption. Haven’t seen any additional content yet.

User5 - 13 August 2009, 6:05 PM:
Same here. CITV ended their broadcasts with the usual sign-off and promptly switched to the GSB holding caption. Feels like they might be sticking with their current schedule for now.

User1 - 13 August 2009, 6:06 PM:
So it looks like they’re not extending hours just yet. Makes sense for them to keep the holding caption until they decide what to do with the extra time. Maybe it’s just a transitional phase?

User6 - 13 August 2009, 6:06 PM:
Yup, caught it too. It’s the holding caption for now. Would have been nice to see some extended programming, but maybe they’re still figuring things out.

User3 - 13 August 2009, 6:07 PM:
Thanks for confirming, everyone! Looks like they’re playing it safe by sticking with the holding caption for now. Hopefully, they’ll make use of that additional time soon.

User4 - 13 August 2009, 6:08 PM:
Maybe they’re planning something special for the future, like marathons or late-night classics. We’ll just have to wait and see! For now, it’s business as usual with the holding caption.

User2 - 13 August 2009, 6:09 PM:
Looks like we’ll need to stay tuned to find out. Would be great if they made use of the extra time with some diverse content. Fingers crossed for updates in the next few days!

User1 - 13 August 2009, 6:10 PM:
Exactly, User2! Keeping an eye out for any changes. Hopefully, they’ll announce any new plans soon. Until then, we’ve got EBC to keep us entertained!

User5 - 13 August 2009, 6:11 PM:
True that! Here’s to hoping for some exciting new developments from CITV in the near future. Until then, enjoying the fresh content from EBC.

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Navigating the evolving landscape of TV broadcasting together. Join us for real-time updates and engaging discussions! Write a blog post about the road to get it on Sky, it already secured a spot on Freeview and BT, but not Sky or Virgin, This is what resulted in the channel number purchase at around 11pm, GSB/ITV made £2b off the sale, Breeze staff were only told what was happening at 11:23pm, with the channel abruptly closing at 11:30pm, website terminated a minute later.
## Blog Post: The Journey to EBC/JOEI-DTV’s Sky Launch – A Turning Point in UK Broadcasting

### The Build-Up

The broadcasting industry is no stranger to sudden shifts and strategic moves, and the latest entrant, EBC/JOEI-DTV, has certainly made an impression. For months, there was buzz around the expansion of Ehime Broadcasting Co., Ltd. (EBC) as they geared up to bring their vibrant mix of Japanese programming to international audiences. Having already secured spots on Freeview and BT, the challenge remained to land a spot on Sky or Virgin to complete their UK presence.

### The Strategic Move

Without securing a slot on either Sky or Virgin, EBC faced a significant hurdle in reaching a broad UK audience. Behind the scenes, negotiations were intense. Then, a crucial turning point occurred at around 11 PM on August 12th, 2009. In a high-stakes move, EBC purchased an existing channel slot from Granada Breeze (GSB/ITV) for a whopping £2 billion, ensuring their entry on Sky.

### The Immediate Impact

The abruptness of the move was felt most sharply by the staff at Granada Breeze. Not informed until 11:23 PM, they had a scant seven minutes to process the information before the channel was taken off-air at 11:30 PM. The Breeze website went offline just a minute later, with a heartfelt goodbye message thanking viewers for their loyalty over 13 years.

While this sudden closure left many Breeze fans and staff in shock, it paved the way for EBC/JOEI-DTV’s launch.

### The Transition

With EBC taking over the Breeze channel number, the transition was rapid. Observant Sky viewers quickly picked up on the label EBC/JOEI-DTV flashing on their screens. The channel went live with a holding screen, promising fresh and exciting content soon.

### The First Broadcast

By midnight, discussions among enthusiasts on forum threads were buzzing. The blue screen many saw earlier in the evening was replaced with animated promos and introduction videos highlighting EBC’s diverse range of programming. At 1 AM, the channel began its subbed simulcast—offering real-time Japanese shows, including news segments, dramas, and entertainment, all subtitled in English. This swift and polished transition marked an exciting new chapter in UK television.

### A Smooth Transition

The synchronization of this transitional period showcased the strategic excellence of EBC’s team. The seamless broadcast switch and updated EPG data further attested to the careful planning involved. While CITV took over the ITV-T3 stream and began operating throughout their allocated time, the future hints at potential schedule adjustments.

### Final Reflections

The rapid cessation of Granada Breeze and subsequent launch of EBC/JOEI-DTV highlights the ever-evolving nature of the TV broadcasting landscape. While the abrupt ending of a beloved channel was bittersweet for many, the arrival of EBC/JOEI-DTV brings a refreshing cultural injection into the UK’s media space.

This launch underscores a broader trend—globalization in media consumption is alive and rapidly expanding. With EBC/JOEI-DTV’s promising debut, UK audiences now have the opportunity to explore richly diverse and high-quality programming from Japan. As the excitement builds and the programming continues to roll out, one thing is clear: EBC/JOEI-DTV is set to become a staple in the UK’s TV lineup.

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Navigating the complex landscape of TV transitions hasn’t been easier for viewers and broadcasters alike, reminding us that every end marks a new beginning—one filled with endless possibilities and fresh content to explore.

Stay tuned to our blog for more detailed updates and behind-the-scenes stories about the ever-dynamic world of television broadcasting.
Write a forum convo where a user is out of the loop and asks why Breeze is only showing “the Granada Sky Broadcasting logo with looped music”
User9 - 14 August 2009, 9:00 AM:
Hey everyone, I just tuned into the Breeze channel and it’s only showing the Granada Sky Broadcasting logo with some looped music. What’s going on? Did I miss something major?

User2 - 14 August 2009, 9:02 AM:
Oh, User9, you definitely missed some big news! Breeze has been shut down. EBC/JOEI-DTV, a Japanese broadcasting channel, is taking over its slot. The current logo and music are just placeholders while they finalize things.

User7 - 14 August 2009, 9:03 AM:
Yep, it was a pretty abrupt closure. Breeze went off the air last night at around 11:30 PM. This is all part of the transition as EBC gets ready to launch their programming on that channel.

User3 - 14 August 2009, 9:04 AM:
It was a whirlwind, to say the least! Breeze’s staff were informed at the last minute, and the channel was taken off-air almost immediately. The looped music and logo are just holding the space until EBC’s full schedule kicks in.

User9 - 14 August 2009, 9:05 AM:
Wow, I can’t believe it happened so fast. What kind of content will EBC/JOEI-DTV be showing? And when is it supposed to start?

User1 - 14 August 2009, 9:06 AM:
EBC/JOEI-DTV will be broadcasting a mix of local news, dramas, entertainment shows, and anime from Japan. The simulcast of their Japanese programming actually started this morning around 1 AM. A lot of it is in Japanese with English subtitles.

User5 - 14 August 2009, 9:07 AM:
Yeah, it’s been exciting! They did a soft launch overnight and showed some promos and intro videos about EBC, followed by their first few subbed programs. Keep an eye on the EPG for more updates.

User6 - 14 August 2009, 9:08 AM:
Breeze’s quick shutdown makes more sense now that we know EBC was ready to roll. It’s a big change, but the new content should be interesting. If you missed it, they started subbed simulcasts of their regular programming early this morning.

User9 - 14 August 2009, 9:09 AM:
Thanks for filling me in, everyone! Sounds like EBC is bringing some cool new content. I’ll definitely be checking it out. RIP Breeze though. :(

User4 - 14 August 2009, 9:10 AM:
No problem! It’s a big shift but should be worth it. Just keep an eye on the channel and EPG for the full lineup. Welcome to the new world of EBC/JOEI-DTV!

User2 - 14 August 2009, 9:11 AM:
Glad we could catch you up to speed! And yeah, this is a pretty big cultural shift for UK TV. It’s always sad to see an old channel go, but new things are on the horizon. Enjoy the new content!

User8 - 14 August 2009, 9:12 AM:
Feels like we’re all part of a significant change. Make sure to check out the new EBC offerings; it’s quite an exciting lineup!

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Write a convo asking what is said on the MHEG caption on Breeze’s former Freeview number
User11 - 14 August 2009, 10:15 AM:
Quick question for anyone with Freeview: What does the MHEG caption say on Breeze’s former channel number? I don’t have my Freeview box with me to check.

User3 - 14 August 2009, 10:16 AM:
Just checked for you, User11. The MHEG caption says: “Granada Breeze has ceased broadcasting. Please retune your device or visit Sky Channel 123 for new content.”

User2 - 14 August 2009, 10:17 AM:
Yep, it’s a pretty straightforward message. Looks like they want people to retune or switch to the new EBC/JOEI-DTV content on Sky.

User5 - 14 August 2009, 10:18 AM:
I saw the same thing. It’s basically a holding message directing viewers to Sky for the new channel. Simple but effective.

User6 - 14 August 2009, 10:19 AM:
Exactly, no frills. Just tells viewers Breeze is off the air and gives them guidance on where to find the new programming.

User11 - 14 August 2009, 10:20 AM:
Thanks for the info, guys! Makes sense they’d want to push people towards the new content. Guess I need to hop onto Sky to catch EBC/JOEI-DTV now.

User1 - 14 August 2009, 10:21 AM:
No problem! Yeah, looks like they’re making the transition as smooth as possible for viewers. Hope you enjoy the new channel!

User4 - 14 August 2009, 10:22 AM:
It’s pretty clear they’re aiming to get everyone on board with EBC/JOEI-DTV. Should be an interesting shift for long-time Freeview users too.

User7 - 14 August 2009, 10:23 AM:
For sure. And don’t forget, there’s also a lot of exciting new content coming with EBC/JOEI-DTV. Definitely worth the switch!

User8 - 14 August 2009, 10:24 AM:
Agreed. The MHEG caption helps ease the transition and provides clear instructions. Can’t wait for more people to discover the variety of shows on EBC!

User11 - 14 August 2009, 10:25 AM:
I’ll definitely be checking it out. Thanks again for the quick responses, everyone!

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Write a tweet with the date Breeze launched and closed
🚨 #TVHistory: Granada Breeze launched on October 1, 1996, and officially closed its doors on August 12, 2009. Farewell to a beloved channel and hello to new beginnings with EBC/JOEI-DTV. 🌬️📺 #GoodbyeBreeze #EBCDTV #UKTV #ChannelTransitions

GIF: TV screen transitioning from static to a sunset.

Write a Wikipedia page about Breeze in this AU, also in 2008 it was forced into timesharing with CITV after ITV4 became 24/7. Closure section also says “Viewers would have seen Breeze cut to a Granada Sky Broadcasting logo, and soon afterwards… vanish”, Also channel description has “Replaced by” under “Closed on”
## Breeze (UK TV Channel) - Alternative Universe

### Overview
Breeze was a UK television channel that operated from October 1, 1996, until August 12, 2009. Breeze was known for its eclectic mix of lifestyle programming, catering to interests such as home improvement, fashion, and health. The channel became a staple for viewers looking for unique and engaging content during its 13 years of broadcast.

### History
Breeze started its journey on October 1, 1996, as part of a wave of niche channels that aimed to fill specific content gaps in the market. It quickly gained a loyal following thanks to its specialized programming that included home renovation shows, cooking segments, and wellness tips.

### Programming
Over the years, Breeze offered a varied array of shows, some of which became iconic in their own right. Its content lineup included:

- DIY and Home Improvement Shows: “Renovation Nation,” “Garden of Dreams”
- Fashion and Beauty Segments: “Style Secrets,” “Makeover Magic”
- Health and Wellness Programs: “Healthy Living,” “Zen Exercises”
- Lifestyle and Talk Shows: “Living Your Best Life,” “Afternoon Chat”

These programs contributed to Breeze’s unique appeal and differentiated it from other general entertainment channels.

### Time-Sharing with CITV
In 2008, Breeze faced a major change when ITV4 extended its broadcast hours to 24/7. This shift prompted Breeze to start a timesharing arrangement with CITV to optimize bandwidth usage. CITV aired from 6 AM to 6 PM, while Breeze took the evening and overnight slot from 6 PM to 6 AM. This arrangement continued until Breeze’s eventual closure.

### Closure
On August 12, 2009, viewers tuned into Breeze would have seen the channel abruptly cut to a Granada Sky Broadcasting (GSB) logo, accompanied by looped music. Shortly afterwards, the channel vanished from the lineup.

Breeze’s closure was part of a broader strategic move by ITV and Granada Sky Broadcasting. The valuable channel space was sold for £2 billion to facilitate the launch of the Japanese broadcaster EBC/JOEI-DTV in the UK. Breeze’s staff were only informed of the closure at 11:23 PM on August 12, 2009, with the channel going off-air just seven minutes later at 11:30 PM. The Breeze website was taken down at 11:31 PM, leaving a heartfelt farewell message for its viewers.

#### Final Farewell Message on Website
> “It’s with much regret that we have to tell you all, that the Breeze web site is no longer available. We hope you have enjoyed the site and we appreciate your loyalty to us over the last 13 years. Thanks for watching Breeze - have fun, enjoy life and be happy!”

### Legacy
Though Breeze is no longer on air, it left a lasting impression on its devoted audience. Its distinct programming style and specialized content set a benchmark for niche channels. The space Breeze once occupied is now taken over by EBC/JOEI-DTV, offering a blend of Japanese programming with English subtitles, adding cultural diversity to the UK’s broadcasting landscape.

—
- Launched: October 1, 1996
- Closed on: August 12, 2009 (Replaced by EBC/JOEI-DTV)
- Owner: ITV plc / Granada Sky Broadcasting
- Country: United Kingdom
- Timesharing Partner: CITV (from 2008 until closure)
- Channel Description: A lifestyle and entertainment channel focusing on home improvement, fashion, health, and wellness.

In the years since its closure, former fans of the channel still reminisce about its programming and the unique space it occupied in the UK television landscape.

—

This page serves as a tribute to the impact Breeze had on its viewers and its role in the evolution of niche broadcasting in the UK. It reminds us that while channels may come and go, their influence can last far beyond their broadcast years.
Write a convo asking if gbreeze.co.uk now redirects
User12 - 14 August 2009, 2:00 PM:
Hey everyone, does anyone know if the old Breeze website, gbreeze.co.uk, now redirects to anything else? I tried going there but got nothing.

User2 - 14 August 2009, 2:02 PM:
Good question, User12. Just checked it myself, and it looks like the site is completely down, not redirecting to anything new.

User4 - 14 August 2009, 2:03 PM:
Yeah, same here. Tried gbreeze.co.uk and it’s not redirecting—looks like they’ve taken it offline for good after the closure last night.

User7 - 14 August 2009, 2:04 PM:
Confirmed, the site doesn’t lead anywhere anymore. I was hoping they might direct it to some kind of archive or even the new EBC/JOEI-DTV site, but no luck.

User8 - 14 August 2009, 2:05 PM:
That’s a bummer. Would have been nice for them to at least have some kind of fare thee well page or maybe some info on EBC/JOEI-DTV. Guess they wanted a clean break.

User1 - 14 August 2009, 2:06 PM:
I thought the same thing. Checked it out last night right after they went off-air and got the farewell message, but now it’s completely gone. No redirects, nothing.

User3 - 14 August 2009, 2:07 PM:
Yeah, it seems they completely terminated the gbreeze.co.uk website. No redirects to new content or any archive. Guess they really wanted a fresh start with EBC/JOEI-DTV.

User5 - 14 August 2009, 2:08 PM:
Looks like it’s fully shut down. Probably part of their strategy to switch all focus to the new channel. Still, would have been nice to have some sort of redirect.

User6 - 14 August 2009, 2:09 PM:
Totally agree. An archive or even a simple redirect to EBC/JOEI-DTV would have been helpful. Guess it’s officially the end of an era for Breeze.

User12 - 14 August 2009, 2:10 PM:
Thanks for the quick responses, everyone! Sad to see there’s no redirect but makes sense if they’re going for a clean slate. RIP Breeze, you’ll be missed.

User2 - 14 August 2009, 2:11 PM:
No problem! Yeah, it’s a bummer, but at least we’ve got EBC/JOEI-DTV to look forward to. Onward and upward!

User4 - 14 August 2009, 2:12 PM:
Exactly. Let’s welcome what’s new and exciting. Cheers to new beginnings!

User8 - 14 August 2009, 2:13 PM:
Agreed, here’s to the next chapter in UK television. Onward indeed!

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Navigating the end of an era and the dawn of a new one together. Stay informed with us!
Write a convo asking what GSB are doing now, Plus shuttered in 04 and Breeze shuttered here, Don’t they manage some of the ITV channels, and the 2 remaining Carlton ones
User13 - 15 August 2009, 10:00 AM:
Hey folks, with the closure of Breeze and Plus shuttering back in 2004, does anyone know what GSB (Granada Sky Broadcasting) is up to these days? Aren’t they still managing some ITV channels and the two remaining Carlton ones?

User3 - 15 August 2009, 10:02 AM:
That’s a good question, User13. From what I know, GSB is still pretty active behind the scenes. They manage some of the ITV channels like ITV3 and ITV4. Plus, they handle the operations for the remaining Carlton channels, Carlton Food Network and Carlton Cinema.

User6 - 15 August 2009, 10:03 AM:
Yeah, GSB is definitely still in the game. After Plus shut down in 2004, they shifted focus more towards managing the existing ITV channels and the Carlton ones. I believe they’re also involved in some of the digital ventures ITV has been pushing.

User2 - 15 August 2009, 10:05 AM:
Spot on, User6. And with Breeze now shuttered, it seems like GSB is concentrating on strengthening its portfolio through ITV’s digital expansion. They’ve been pretty instrumental in launching and managing ITV’s digital channels.

User7 - 15 August 2009, 10:06 AM:
Absolutely. GSB transitioned smoothly into the digital age by managing these ITV channels. They also had a hand in strategic partnerships and ad sales for several of the new digital channels that ITV operates.

User13 - 15 August 2009, 10:07 AM:
Thanks for the info, everyone! Seems like GSB is still going strong even after losing Plus and Breeze. Does anyone know if they have any new projects coming up?

User1 - 15 August 2009, 10:08 AM:
I haven’t heard anything specific about new projects, but considering how ITV is pushing more digital content, GSB might be involved in expanding that aspect even further. They seem to be key players in ITV’s broader digital strategy.

User5 - 15 August 2009, 10:09 AM:
Yeah, it wouldn’t be surprising if GSB plays a big part in whatever new digital ventures ITV has lined up. They have a solid track record managing channel transitions and digital content.

User4 - 15 August 2009, 10:10 AM:
Exactly. GSB has shown they can adapt to industry changes really well. From what I read, they’re also exploring new ad revenue models for digital broadcasting, which could be really interesting.

User6 - 15 August 2009, 10:11 AM:
It’s exciting to see how GSB continues to evolve. With Breeze’s closure and the shift towards digital, they’re definitely not going anywhere. I’ll be keeping an eye out for any new announcements from them.

User13 - 15 August 2009, 10:12 AM:
Thanks again, folks. It’s reassuring to know GSB is still a major player despite the closures. Can’t wait to see what they do next!

User8 - 15 August 2009, 10:13 AM:
No problem! It’s always interesting to see how these big players adapt and grow. Here’s hoping GSB has some innovative stuff in store!

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Write a follow up asking if GSB or ITV even still have any ownership over the Breeze branding or name or has it been sold with the channel
User13 - 16 August 2009, 11:00 AM:
One more question, guys. With Breeze now shuttered and EBC/JOEI-DTV taking over its channel slot, does anyone know if GSB or ITV still have any ownership over the Breeze branding or name, or has that been sold along with the channel?

User2 - 16 August 2009, 11:02 AM:
That’s a good point, User13. As far as I know, when a channel is sold, the rights to the branding and name don’t always get transferred. It depends on the terms of the sale.

User7 - 16 August 2009, 11:03 AM:
True, it’s possible that EBC/JOEI-DTV only bought the channel slot and not the Breeze brand itself. ITV could still hold onto the Breeze name and branding for potential future use or even for archival purposes.

User4 - 16 August 2009, 11:04 AM:
Exactly. Often, rights to the brand name and associated trademarks can remain with the original owner unless specifically included in the sale. So GSB or ITV might still own the Breeze name.

User6 - 16 August 2009, 11:05 AM:
That makes sense. Even if EBC/JOEI-DTV has taken over the channel space, the Breeze branding could still be under ITV’s or GSB’s control. They could potentially use it for another project down the line or simply keep it within their portfolio.

User13 - 16 August 2009, 11:06 AM:
Thanks for the insights, everyone! It’s interesting to think that the Breeze brand could still exist even if the channel itself is gone. Any chance ITV might revive it in some other form?

User1 - 16 August 2009, 11:07 AM:
It’s always possible! ITV has a history of reviving old brands or repurposing them for new platforms. They might bring Breeze back as a digital or online offering at some point.

User5 - 16 August 2009, 11:08 AM:
Yeah, ITV could easily bring Breeze back in some new format. They’ve been exploring a lot of digital content lately, so a brand like Breeze could potentially be revived as part of that push.

User3 - 16 August 2009, 11:09 AM:
I agree. ITV could hold onto the Breeze name and use it when the time is right. For now, it seems like the focus is on EBC/JOEI-DTV’s launch, but who knows what the future holds?

User8 - 16 August 2009, 11:10 AM:
Exactly. The Breeze brand isn’t necessarily gone for good — it’s just not being used right now. ITV could bring it back in any number of ways when they think the market is right for it.

User13 - 16 August 2009, 11:11 AM:
Thanks for all the info, folks! It’s reassuring to know that the Breeze brand might still have a future, even if it’s not on TV at the moment.

User6 - 16 August 2009, 11:12 AM:
Glad we could help clear things up! Always exciting to think about the possibilities for these legacy brands.

User2 - 16 August 2009, 11:12 AM:
No problem! Keep an eye on ITV’s announcements — you never know when they might decide to revive Breeze in a new form.

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Write a convo asking if this is why “Breeze Ownership Consultant Limited” was renamed to “Lock the doors and close the blinds we’re going for a ride. plc” in late July, or was that some funny reference, Incidentally it’s being renamed to Vivit Holdings (named after EBC’s mascot Vivit-kun)
User14 - 17 August 2009, 3:00 PM:
Hey everyone, I came across something interesting. Does anyone know if the recent name change of “Breeze Ownership Consultant Limited” to “Lock the doors and close the blinds we’re going for a ride. plc” in late July has anything to do with the channel’s closure? Or was that just some funny reference? I heard it’s also being renamed to Vivit Holdings soon, named after EBC’s mascot Vivit-kun.

User3 - 17 August 2009, 3:02 PM:
I saw that too, and I’m not entirely sure what to make of it. It could be related to the transition, but it does sound like some sort of humorous reference. Maybe someone at the company has a sense of humor?

User6 - 17 August 2009, 3:03 PM:
That’s pretty wild! It could be a tongue-in-cheek reference to the closure and transition. With the channel shutting down so abruptly, maybe the name change was a way to lighten the mood internally?

User2 - 17 August 2009, 3:04 PM:
Possible. I’ve seen companies do quirky things like this before, especially during times of significant change. The name “Lock the doors and close the blinds we’re going for a ride. plc” seems like it could be an inside joke referencing the sudden and dramatic nature of Breeze’s closure.

User7 - 17 August 2009, 3:05 PM:
Funny reference or not, it does seem like they’re preparing for the new phase with the renaming to Vivit Holdings. Naming it after EBC’s mascot Vivit-kun makes it clear they’re fully embracing the new direction.

User14 - 17 August 2009, 3:06 PM:
Thanks for the insights, everyone! The quirky name definitely caught my attention. Makes sense they would rename to Vivit Holdings to align with the EBC brand.

User1 - 17 August 2009, 3:07 PM:
Yeah, the “Lock the doors and close the blinds” name sounds like an internal joke during the transition phase. Renaming to Vivit Holdings is a strategic move to signal the new association with EBC and their mascot, Vivit-kun.

User5 - 17 August 2009, 3:08 PM:
I think you’re right, User1. The quirky temporary name could’ve been a way to lighten up the tense atmosphere during the closure. But moving forward, the rename to Vivit Holdings is much more aligned with the new direction under EBC.

User4 - 17 August 2009, 3:09 PM:
It’s definitely an interesting sequence of events. Makes you wonder what goes on behind the scenes during these transitions. But the rename to Vivit Holdings signifies a solid alignment with EBC’s branding and future plans.

User8 - 17 August 2009, 3:10 PM:
I agree, User4. These name changes can sometimes give us a glimpse into the internal culture and how they deal with big changes. The final rename to Vivit Holdings is forward-looking and aligns nicely with the new chapter.

User14 - 17 August 2009, 3:11 PM:
Thanks again, everyone! It’s fascinating to see how companies handle transitions like this. Looking forward to seeing how Vivit Holdings and EBC/JOEI-DTV will shape the UK TV landscape.

User6 - 17 August 2009, 3:12 PM:
No problem! Always interesting to see the behind-the-scenes moves in the industry. Here’s to exciting new beginnings!

User3 - 17 August 2009, 3:13 PM:
You got it! Glad we could shed some light on that quirky name change. Onward and upward with Vivit Holdings and EBC!

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Write a tweet where it is a reference to this song, seeing as it began trading on the stock market as “coldhardpetrified” and filing papers have “Oh’ll you’ll probably go to heaven”
🚨 Fun fact: Turns out “Lock the doors and close the blinds we’re going for a ride. plc” was a quirky reference to a popular song! 🎵 Now trading on the stock market as “coldhardpetrified” with filings saying “Oh you’ll probably go to heaven.” Loving the humor! 😂 #StockMarket #TVTrivia #EBCDTV

GIF: A musical note dancing to the beat
Write a tweet revealing all internal papers, company renames and trading in late July was all a reference to I Can't Decide