Five

Jan 23 2006 to Oct 6 2008 idents

Visuals: Depends on the ident, but they all involve a 4-letter word in the same style as the Five logo.

Later Variant: In January 2007, select idents were amended to have the Five logo itself in place of the random words.

Variants: Original set:

Fast: - There is some grayhound dogs chasing after the word "Fast" on a track.
Fear: - Someone opens a door which has a long corridor drowning forward. The word "Fear" is formed by the spirits.
Free: - In the blue sky, several white balloons are released, some of them forming the word "Free".
Hope: - At a Casino, someone throws two dice onto the board, passing by and landing at the word "Hope". Casino Chips are placed down.
Life: - We are rising the horizon, and as the lights switch on, the word "Life" is formed through them.
Live - On a rainy day, lightning strikes up in the sky, with the word "Live" being formed in the lightning.
Rush - A skydiver launches himself down from a plane, falling down near a field spelling the word "Rush".
Easy - The logo zooms out of a ladybird to see a park scene where people are relaxing, and forming the word easy.
Feel - In a car, there is a family taking a drive down the countryside. One of the woman opens out their window to see the sky with the word "Feel" formed in the clouds.
Play - Someone dives into a pool and rise out of it as someone pushes another person off an inflatable with the word "Play" printed onto it.
Risk - A person riding a horse bucks around the dirt, forming the word "Risk".

2006 - Five urged viewers to "Give" to help support five charities - Shelter, Crisis, Centrepoint, Nightstop UK and Emmaus UK. There was a single ident, but the first two screens were different. Either a scarecrow and some bikes or a pine tree and a postbox are lit up with Christmas lights. This soon cuts to a boat which lights to to reveal the word "give" on it. Then, the scene transitions to a train bridge lighting up, and as the train rolls by, the "five" logo is formed in lights in the night sky.

On Monday 6th October 2008, Five gets a new logo. The new on-air identity was developed by Dixon Baxi.

Nol Davis, Five’s Head of Creative Services, said “The new on-air identity reflects a constantly evolving, energetic and enthusiastic brand and tone of voice. There is real synergy on and off air which reflects a true collaboration between all our creative services and agencies.”

Carl Ratcliff, Five’s Head of Brand Strategy and Marketing, said “We feel this new work is closer to the truth of the brand. Playfulness and colour sit at the heart of this new identity.”

According to Media Week: "Five has also changed the way it runs promotions and idents around ad breaks and programmes. It has broken its usual one promotional spot between programmes into two parts called "brand bursts" and "content bursts".

The brand bursts will start rather than finish with the station's logo and then go straight into the next programme.

The content bursts are 10 seconds long and will be related to TV shows, but won't necessarily use content from them."

Idents:

Park Duel: The first ident, featuring invisible superheros fighting in the garden.

Containers Duel: The superheros are back, fighting in the by some containers.

Accordion: Shopping trolleys in a Sainsbury's car park are used as an accordion.

Gas Drums: Two cranes come in handy as drum sticks in this little ident, as gas storage tanks get used as drums.

Guitar: A busy road gets turned into a guitar, causing a crash or two.

Food Chain: Starting off with a jelly fish, but who's the top of the food chain?

Night Life: A journey where we see taxis, lights and deer.

Fly: A drawn cat tries to join the dots to finish his legs, until he swots a fly.

Sneeze: A girl has a little sneeze, and sneezes up a bouquet of flowers

Love Story: A little love story forms, cut out of the pages of a magazine.

Turf War: A story of hate, and things get a bit nasty, with explosions

Jelly World: The world appears to have turned to jelly...

Generic: A simple animated ident for before the news.

Fibre: A nice animated ident for before the news.

Color Love: Another nice animated ident for before the news.

Human Paint: Some swirly paint in another pre-news ident.

Write a forum conversation on Aug 22 2009 saying since around the 9th they removed most of the idents

Forum Thread Topic: "Five Idents Being Removed?"

User1 [Aug 22, 2009, 9:15 AM]:
Hey everyone, has anyone else noticed that since around the 9th of this month, most of Five's idents have disappeared? I’ve only been seeing the generic ones lately – like those simple animations before the news. What happened to the others? The creative ones like Park Duel and Jelly World were so much better!

User2 [Aug 22, 2009, 10:02 AM]:
Yeah, I’ve noticed too! It’s a shame, those super innovative ones really gave the channel a unique feel. I loved Night Life and Accordion! They’ve been replaced by more plain and boring animations. Maybe they're cutting costs?

User3 [Aug 22, 2009, 10:45 AM]:
I wonder if they just phased them out because they weren’t matching their newer branding direction? If I remember, back in late 2008 they did a full brand refresh with Dixon Baxi – that’s when we got the superhero idents, right? But now it feels like they’ve abandoned the more creative ones entirely. 😢

User4 [Aug 22, 2009, 11:12 AM]:
I miss Turf War! That one was so epic! I don’t get why Five would ditch them – they made the channel stand out. Maybe they’re planning a revamp and these generic ones are just fillers until they roll something new out?

User1 [Aug 22, 2009, 11:30 AM]:
I hope that’s the case, User4, but honestly, it feels like they’re not prioritizing idents anymore. I read somewhere that they’re focusing more on "content bursts" and those mini promo clips between shows – maybe that’s where their resources are going now? Still, doesn’t explain getting rid of so many great ones like Fly and Love Story.

User5 [Aug 22, 2009, 12:00 PM]:
It’s frustrating! Five was doing something truly different compared to the other channels. I miss the ones from the "four-letter word" era too, like Hope and Life. The current batch just doesn’t have the same personality. 😞

User6 [Aug 22, 2009, 12:32 PM]:
I’ve been wondering about this, too. My personal fave was Gas Drums. It was so creative. But yeah, Five hasn’t really announced anything publicly, have they? No mention of them phasing out these iconic idents or explaining why they’re sticking to generic animations now. Definitely disappointing.

User3 [Aug 22, 2009, 1:15 PM]:
I did a bit of digging, and I found an interview with Carl Ratcliff from when they launched their new branding last year. He talked about wanting "playfulness and colour" for the channel’s identity. I can’t see how this current boring phase matches that at all! What happened to the energy?

User7 [Aug 22, 2009, 2:04 PM]:
I think this is part of a bigger trend – look at other channels, like BBC and ITV. They’ve all been simplifying their branding and idents lately, probably to save money or focus on other things. But honestly, Five had something really special with those energetic idents. It’s sad to see them move in this direction.

User4 [Aug 22, 2009, 3:30 PM]:
Totally agree, User7. I get that TV channels are under pressure financially these days, but idents are part of what makes a channel memorable. Five feels so... plain now. Bring back the superheroes, the Food Chain, and the fun stuff!

User1 [Aug 22, 2009, 4:55 PM]:
Thanks for all your replies! It’s good to know I’m not the only one missing the old idents. 😔 I guess we’ll have to wait and see if Five says anything or brings them back. Fingers crossed they surprise us with something new – hopefully as creative as before!

User2 [Aug 22, 2009, 5:20 PM]:
Yeah, fingers crossed! Five, if you’re reading this, PLEASE give us our creative idents back! The generic animations don’t cut it. 😅

User8 [Aug 22, 2009, 8:10 PM]:
Just saw another generic ident before the news and had to come here to rant... It’s so uninspired compared to the old ones. Bring back the superheroes and imaginative ideas, Five! Hopefully, someone at the channel realizes how much people loved them.

User1 [Aug 22, 2009, 9:02 PM]:
Let’s keep this thread going! Maybe if enough people complain, Five will consider bringing back their unique style. Long live Jelly World! 😄

User5 [Aug 22, 2009, 9:30 PM]:
Haha, agreed! Let’s all hope Five listens. We need more creative idents on TV these days, not fewer! 🙌

Write a reply with the only idents used now

User9 [Aug 22, 2009, 10:15 PM]:
Hey everyone, I’ve been paying close attention to the idents lately, and from what I’ve seen, they’ve really cut back a lot. As far as I can tell, these are the only idents left now:

Generic: The simple, animated one that’s usually used before the news.
Fibre: The slightly more stylized animated one, also seen before the news sometimes.
Color Love: Another animated one used for news or filler – not very exciting.
Human Paint: The swirly paint one, which feels kind of repetitive at this point.
That’s it. No Jelly World, no Park Duel, no superheroes, no Gas Drums – nothing creative or fun anymore. 😞 I get why they might use simpler idents before the news, but why did they scrap everything else? It’s such a downgrade from what we had just last year!

It looks like they’re relying more on those "brand bursts" and "content bursts" now, but they just don’t make up for losing the super creative idents we had before. Feels like such a waste of all the work that went into the older ones. 😔

Write a cvonversation asking what the current programming schedule is, a user has a full 12am to 12am schedule

User1 [Aug 22, 2009, 9:45 AM]:
Hey everyone, does anyone know what Five's current programming schedule looks like? I've been out of the loop and want to catch up with what they’re airing right now. Is there a full list anywhere?

User2 [Aug 22, 2009, 10:10 AM]:
Good question! I think their schedule has changed a bit recently. I mostly catch a few shows here and there, but it'd be cool to know the full lineup as well. Hopefully, someone here has the full schedule!

User3 [Aug 22, 2009, 10:20 AM]:
Actually, I’ve kept track of the schedule recently! Here’s what I’ve got for a full weekday (from 12am to 12am):

12:00 AM – 2:00 AM: Poker Night Live – Late-night poker games and commentary.
2:00 AM – 4:00 AM: Infomercials – Mostly shopping and product demos.
4:00 AM – 6:00 AM: Great Artists – A documentary series about famous painters and their works.
6:00 AM – 6:30 AM: Milkshake! – The start of their kid's programming block.
6:30 AM – 9:15 AM: Milkshake! continues with shows like Peppa Pig, Thomas & Friends, and Fifi and the Flowertots.
9:15 AM – 10:00 AM: The Wright Stuff – A topical discussion and call-in panel show.
10:00 AM – 11:00 AM: Trisha Goddard – Classic daytime conflict resolution talk show.
11:00 AM – 12:00 PM: Home and Away – Weekday reruns of this Aussie soap opera.
12:00 PM – 1:00 PM: Neighbours – Another Aussie soap, rerun from the day before.
1:00 PM – 2:00 PM: Lunchtime News – Standard midday news report.
2:00 PM – 3:00 PM: House Doctor – Home makeover advice with a focus on selling.
3:00 PM – 4:00 PM: Film Matinee – A classic or family-friendly film, usually a rerun.
4:00 PM – 5:00 PM: More infomercials.
5:00 PM – 6:00 PM: Home and Away (new episode) – Weekday soap opera.
6:00 PM – 6:30 PM: Neighbours (new episode).
6:30 PM – 7:00 PM: Five News at 6:30 PM.
7:00 PM – 8:00 PM: The Gadget Show (on certain days) or another entertainment program.
8:00 PM – 9:00 PM: Police Interceptors – Reality show following law enforcement.
9:00 PM – 10:00 PM: A primetime documentary or reality TV show.
10:00 PM – 11:00 PM: CSI: Crime Scene Investigation.
11:00 PM – 12:00 AM: NCIS or another U.S. drama series.

That’s the basic lineup I’ve noticed recently! They mix it up occasionally, especially with the Film Matinee and primetime slots, but most of it stays consistent.

User1 [Aug 22, 2009, 10:30 AM]:
Wow, thanks, User3! That’s really helpful. I didn’t realize they still had The Wright Stuff in the mornings – I used to watch that all the time! And I completely forgot about their U.S. imports like CSI. Guess I’ll need to tune in more again!

User2 [Aug 22, 2009, 10:40 AM]:
Thanks, User3! That’s a super-detailed breakdown. I might set a reminder for The Gadget Show now – love that one. And nice to know the Film Matinee is still kicking around for lazy afternoons!

User4 [Aug 22, 2009, 11:00 AM]:
This is perfect – thanks for sharing the full schedule! I’ve been catching NCIS late at night, but I didn’t realize Home and Away was still airing new episodes in the afternoons. Time to binge-watch and catch up. Anyone know if they’ve changed the Milkshake! block much, or is it still the same shows as before?

User3 [Aug 22, 2009, 11:15 AM]:
Glad the schedule is helpful! As for Milkshake!, they’ve made some small changes over the years, but it’s mostly the same classics for little ones: Peppa Pig, Noddy, Roobarb and Custard Too, Thomas & Friends, etc. Every so often, they sprinkle in new shows, but nothing too drastic. Good for kids if you’re up early!

User2 [Aug 22, 2009, 11:30 AM]:
Haha, I might start watching Milkshake! again for nostalgia. Can’t go wrong with Peppa Pig! 😂

Write a reply listing what the 7 current US dramas are as of 2009

User5 [Aug 22, 2009, 12:00 PM]:
Hey everyone! Just wanted to chime in with the list of the 7 U.S. dramas currently airing on Five as of 2009. They’ve been pretty consistent about these shows, and they’re all really popular:

CSI: Crime Scene Investigation – The original Vegas-based series that airs in primetime slots.
CSI: Miami – The spin-off with Horatio’s iconic sunglasses, usually shown in late-night slots.
CSI: NY – Another spin-off, focused on crime-solving in New York.
NCIS: Naval Criminal Investigative Service – Huge fan-favorite about the Navy-focused investigative team.
Law & Order: Criminal Intent – The sharp, psychological twist on the Law & Order franchise.
House – The medical drama about the grumpy but genius Dr. House (this is part of their primetime lineup occasionally).
The Mentalist – A more recent addition about a former psychic-turned-detective solving crimes in California.
They play CSI and NCIS episodes on rotation pretty frequently, so you’ll spot them several times across the week. The others are generally slotted into the earlier or later evening schedules. Definitely some solid picks for U.S. drama fans right now!

Write a conversation in mid October asking if the ident rotation has changed or still

User1 [Oct 15, 2009, 3:05 PM]:
Hey everyone, just wondering if anyone has noticed any changes to Five’s ident rotation lately? Are they still only using the super minimal ones like Generic and Fibre, or have they brought back any of the older creative ones, like Jelly World or the superheroes?

User2 [Oct 15, 2009, 3:20 PM]:
Good question! I’ve been wondering the same thing. I haven’t watched Five too closely recently, but the last time I tuned in (like a week ago), they were still using the same Generic and Human Paint idents. If they’ve brought back the old ones, I haven’t seen them.

User3 [Oct 15, 2009, 3:45 PM]:
Still feels like it’s the same barebones idents. I caught a few episodes of CSI and NCIS in the past week, and every ident break was the super plain Generic one or maybe Fibre. No sign of the superheroes or anything from the Jelly World or Accordion days. 🤷‍♂️

User4 [Oct 15, 2009, 4:10 PM]:
It’s so disappointing! I’ve been checking now and then, hoping they’d bring back the more creative ones, but it’s just the same lifeless animations from earlier in the year. Those used to be placeholders, right? But they’ve been on-air forever now. Are they planning to revamp it all, or is this permanent?

User1 [Oct 15, 2009, 4:25 PM]:
Ugh, that’s such a shame. I really miss the energy of the older idents. Watching Park Duel or Gas Drums between shows actually made Five feel fun and creative. This new rotation – if you can even call it a “rotation” – just feels so generic and boring.

User5 [Oct 15, 2009, 4:50 PM]:
Same here. I keep checking in randomly to see if they’ve updated the rotation, but nope – it’s still the same four overly minimal idents:

Generic
Fibre
Color Love
Human Paint
That’s literally it. They’ve completely ditched the older ones. I don’t get why they’d go from having so much personality to this lifeless design. It’s like Five forgot their own branding identity.

User6 [Oct 15, 2009, 5:10 PM]:
It’s weird because Five spent so much time and effort on the earlier idents. I remember when those superhero-themed ones were part of their big 2008 rebrand – they hyped them up so much! Why dump them after just a year? I thought the whole point of that rebrand was to establish a playful, energetic tone for the channel. Guess not? 🤦‍♂️

User3 [Oct 15, 2009, 5:30 PM]:
I think part of their strategy since early 2009 has been focusing more on the “brand bursts” and “content bursts” they air before shows now, instead of the more creative idents. It’s probably a cost-saving thing, but it really hurts the overall identity of the channel. The current idents don’t even feel like placeholders anymore – they feel like they’re here for good.

User2 [Oct 15, 2009, 6:00 PM]:
Honestly, I’d even take them reviving Milkshake idents as filler over this lifeless rotation. At least the older idents showed personality and effort. If they’re going to keep it this minimalist, they could at least design a few more so we’re not stuck with the same four every single day.

User4 [Oct 15, 2009, 6:35 PM]:
💯 agree, User2. At this point, I feel like I’ve memorized Generic, Fibre, and the others. They don’t even feel like transitions anymore – they’re just filling space. Five seriously needs to step up their game and invest in something fresh.

User1 [Oct 15, 2009, 7:00 PM]:
Thanks for the updates, everyone. Sounds like the idents are still the same as they’ve been since, what, January? That’s like 10 months of stagnation now. I don’t think anyone would mind a reduced rotation IF they at least had some creativity or personality. Guess I’ll keep hoping for a surprise refresh before the end of the year.

User5 [Oct 15, 2009, 7:30 PM]:
Here’s hoping! But honestly, at this point, I wouldn’t expect much from Five. They seem content with the minimal, no-effort vibe for now. Such a downgrade from the amazing stuff they used to do. 😔

Write a reply saying they basiclaly wasted money on those idents, if they stopped using them

User7 [Oct 15, 2009, 8:00 PM]:
Honestly, if Five has completely stopped using the old creative idents and is sticking with this dull batch of Generic and Fibre, then it feels like they’ve totally wasted their money on the 2008 rebrand. Think about how much they must have spent on those superhero-themed ones, like Park Duel and Containers Duel, not to mention all the work that went into Jelly World, Turf War, and the rest.

They put so much effort into marketing that rebrand as a bold, fun, and playful new identity for the channel, only to ditch it all in less than a year. What was the point? It feels like they poured a ton of money into something they just abandoned. Was it a bad decision internally, or did they just fail to make it stick with viewers? Either way, they could’ve at least kept them in rotation to get more use out of them.

This current batch, if we can even call it a "batch," feels like such a lazy fallback. I can’t imagine how the people behind those 2008 idents must feel seeing their hard work shelved so quickly. Was all that creative investment really for nothing? What a shame. 🙄

Write a reply where to rub it in those idents are gone for good, guess what idents returned this morning alongisde the bland ones, and 3 show specific ones

User8 [Oct 15, 2009, 9:15 PM]:
Okay, so to rub it in (sorry 😅), it really does look like those amazing 2008 idents are gone for good. I mean, we’ve been stuck with Generic, Fibre, and the other plain ones for months now. But guess what? I just turned on Five this morning, and surprise: a few of the older four-letter word idents (from the pre-2008 era!) have made a sudden comeback!

Yes, you read that right – idents like Life, Free, and Fast are back in rotation alongside the bland ones. It’s almost like Five decided, "Hey, let’s hit rewind but not TOO far back." No sign of the 2008 superheroes, Jelly World, or any of those more creative ones, though. 😕 They’re sticking to these four-letter words AND the same old minimalistic ones.

What’s even more surprising? Three new show-specific idents also premiered this morning! Here’s what I caught:

CSI Ident – Super sleek with a crime-scene feel. Flashing police lights and dynamic typography leading into the Five logo.
The Gadget Show Ident – Gadgets whizzing around the screen, showcasing tech in motion, ending with the logo as a hologram.
Home and Away Ident – A warm beach vibe with rolling waves forming the logo. Very summery, even though it’s October!
So it looks like Five is putting some effort into themed branding around their key shows, but it still doesn’t really make up for the loss of the 2008 set. I feel like they’ve just scrambled together a mix of nostalgia and targeted marketing instead of innovating like they did before. Thoughts?

Write a reply with all 16 current idents, in the current rotation

User9 [Oct 15, 2009, 9:45 PM]:
Alright, so I’ve been keeping track of the idents today (don’t judge me – it’s fascinating!), and here’s the full list of the 16 idents currently in use on Five after the surprise return of some older ones and the addition of the show-specific ones:

The Four Basic (Boring) Animations:

Generic – The minimalist ident used before most shows.
Fibre – The swirling fibre optic-style animation.
Color Love – A splash of blended colors creating artistic swirls.
Human Paint – A creamy, paint-style animation.
The Reintroduced Four-Letter Word Idents:
5. Life – The horizon with city lights spelling out "Life" at dusk.
6. Free – The white balloons released into the blue sky forming "Free."
7. Fast – Greyhound dogs racing on a track that spells out "Fast."
8. Hope – Casino chips and dice rolling to spell "Hope" on a table.

The Three New Show-Specific Idents:
9. CSI Ident – A sleek crime-scene-themed ident with flashing police lights and dramatic visuals.
10. The Gadget Show Ident – Cool, fast-paced tech imagery, ending with a holographic Five logo.
11. Home and Away Ident – A soothing beach vibe with waves forming the Five logo.

The Another Blast from the Past Idents from Pre-2008:
12. Fear – The creepy corridor with spirits forming the word "Fear."
13. Feel – The car ride with clouds spelling out "Feel."
14. Play – The pool inflatable splashing into the water with "Play" printed on it.
15. Rush – The skydiver falling toward the fields that spell "Rush."
16. Risk – The horse rider bucking dirt to form "Risk."

So yeah, the current rotation is a weird mix of four bland animations, a handful of the classic four-letter word idents, three show-related ones, and a couple more nostalgic returns. It’s honestly all over the place, like Five is trying to hit every era of its identity without committing to a cohesive vibe. Thoughts? Anyone actually happy with this lineup? 😅

Write a conversatuon Nov 2, Guess what ident is being used for Xmas

Forum Thread Topic: "Guess What Ident Is Back for Christmas?"

User1 [Nov 2, 2009, 10:15 AM]:
Hey everyone, just heard a little rumor about Five's Christmas ident for this year – can anyone confirm? Are they bringing back one of their older idents, or are we getting something completely new this time around? I NEED DETAILS! 🎄✨

User2 [Nov 2, 2009, 10:40 AM]:
Ohhh, I hope they do something good this year! Five used to be SO creative with their idents, but the ones lately have been so boring. A Christmas-themed one could really redeem them. I hope it’s not just one of the basic animations with snow slapped onto it. 🤦‍♀️

User3 [Nov 2, 2009, 11:00 AM]:
Guess what? It’s official – I just saw it this morning! They’ve brought back the "Give" ident from 2006 for Christmas this year!!! 🎅🎁 You know, the one where the scarecrow, bikes, postbox, and pine tree light up with Christmas lights, and then the boat and bridge light up to form "Give" and the Five logo. SUCH a cozy and nostalgic vibe – I loved that one!

User4 [Nov 2, 2009, 11:25 AM]:
No way – "Give" is BACK?! That was easily one of Five’s best festive idents! It's SO much better than anything they’ve done recently. I remember how all those symbols felt so warm and Christmassy with the lights. Wonder if it’s the original version or if they’ve updated it a bit?

User1 [Nov 2, 2009, 11:50 AM]:
Yesss!!!! "Give" was iconic. I loved how it tied in with their charity campaigns back in '06 – felt like it really meant something. I hope they’ve kept all the original visuals intact. Fingers crossed they didn't "modernize" it too much like their recent design choices have ruined other things.

User5 [Nov 2, 2009, 12:15 PM]:
I just saw it during their lunchtime news broadcast – it’s definitely the classic 2006 version of "Give." Nothing’s really been updated, thankfully! Same style, same Christmassy charm. It still has that warm, magical feel, especially when the boat lights up with the word "give." Honestly, it feels so nostalgic. I got chills just seeing it again. 🎄💡

User6 [Nov 2, 2009, 12:50 PM]:
This is SUCH good news! I genuinely thought they were going to recycle some lame variation of their current bland idents and just sprinkle in a bit of glitter or snow. But bringing back "Give"? That’s a CLASSIC move! It’s exactly the vibe Five needs right now – warm, creative, and festive!

User7 [Nov 2, 2009, 1:30 PM]:
So happy about this! "Give" was such a perfect festive ident – it makes Five actually feel magical and special for Christmas. I feel like they’ve finally remembered how much personality their idents used to have. Now I’m hoping they’ll roll out something new for the New Year too. Wishful thinking?

User2 [Nov 2, 2009, 1:45 PM]:
Okay, you’ve all convinced me to tune in just to see "Give" in action again. It’s been YEARS. Five needs more of this energy if they want to win people back. Christmas TV is all about nostalgia and warmth, and this fits the bill perfectly. Good job, Five, for once! 🙌

User1 [Nov 2, 2009, 2:10 PM]:
Wow, thanks for letting me know, everyone! I’m so excited to see it again. Feels like Five is finally making a good creative choice for the first time in ages. Hopefully, "Give" gets lots of airtime because it deserves it. Such a nice break from their usual dull rotation. Let’s all enjoy it while it lasts! 😁🎅

User8 [Nov 2, 2009, 2:40 PM]:
Just caught it during the afternoon ads – wow, the nostalgia hit me HARD! I forgot how magical the "Give" ident looked with all the lights and scenes transitioning perfectly into the word and Five logo. I kind of wish they’d re-run more past Christmas idents from other years too. Five should just go full-on nostalgia mode for the holidays!

User3 [Nov 2, 2009, 3:00 PM]:
Totally agree, User8! Five has such a rich history of creative idents – dipping back into that well is the smartest thing they could do right now. "Give" is a great start, and it’s giving me hope that they’ll keep the holiday spirit alive across the channel this year. Let’s hope they don’t just default back to Generic after Christmas! 😂

User6 [Nov 2, 2009, 3:20 PM]:
Here’s a wild idea: What if Five made a NEW Christmas ident inspired by "Give"? They could use the same warm tone and charity message but update it for 2020s aesthetics. Not that I’m complaining about seeing the original, but I’d love to see them innovate in a good way like they used to!

User5 [Nov 2, 2009, 3:45 PM]:
One step at a time, User6! For now, I’m just enjoying the fact that Five has dusted off one of their best old idents instead of half-assing something new. Hopefully, they see how much everyone loves "Give" and it reminds them to prioritize creativity again. Bring on Christmas TV! 🎄

Write a conversation asking if the music on the "Coming Up Next" slides changed from the weird one that launched wiht the 2008 look, This change happened in October, A user asks what ident's music is used

Forum Thread Topic: "Did They Change the ‘Coming Up Next’ Music?"

User1 [Nov 4, 2009, 10:30 AM]:
Hey everyone, quick question – did Five change the music on their "Coming Up Next" slides? I used to HATE that weird track they launched with the 2008 look (it was so bland and repetitive). Did they finally update it, or are we still stuck with the same one?

User2 [Nov 4, 2009, 10:50 AM]:
Omg, SAME. I always found that music kind of annoying – it just didn’t fit the vibe and felt so flat compared to everything else. But yeah, I noticed something different the other day! The music definitely changed sometime in October. It has a more... hopeful and warm feel now? Definitely an upgrade from what it was before. 🙌

User3 [Nov 4, 2009, 11:15 AM]:
Yep, confirmed! The music was changed sometime last month, and it’s SO much better now. I think what they’ve done is repurpose one of the classic ident tracks for the "Coming Up Next" slides. Can anyone figure out which ident the music is from? It sounded familiar to me, but I can’t place it.

User4 [Nov 4, 2009, 11:40 AM]:
I noticed this too! The new track definitely feels more in line with Five’s older vibe. It’s warmer and more atmospheric. I think it’s from one of the early idents – maybe "Life"? It has that peaceful, uplifting kind of tone.

User5 [Nov 4, 2009, 12:10 PM]:
You’re spot on, User4! I just rewatched some old idents to confirm (yeah, I’m that dedicated 😂), and the new "Coming Up Next" music is 100% pulled from the "Life" ident – the one with the city lights forming the word. They’ve slightly reworked the track so it loops better for the slides, but it’s definitely the same music.

User2 [Nov 4, 2009, 12:40 PM]:
Ahhh, that makes so much sense now! "Life" was such a calming and uplifting ident, so I love that they’ve reused the music for the slides. It’s such an improvement over the old weird one – I feel like I can breathe again when I see the "Coming Up Next" slide. 😅

User3 [Nov 4, 2009, 1:10 PM]:
Totally agree – this was such a smart choice. The old music never had any personality, but the "Life" track has such a warm, positive feel to it. It makes even the simplest programme promos feel more polished and thoughtful. Five is FINALLY making some good creative decisions again!

User6 [Nov 4, 2009, 1:25 PM]:
I’m actually surprised they decided to reuse a track instead of creating something new, but honestly, I think it works in their favor. The "Life" ident music was always so memorable. Does anyone else think this means they’re leaning into their older branding vibe more? First "Give" is back for Christmas, now they’re reusing ident music... maybe Five is finally realizing how much people loved their older stuff?

User1 [Nov 4, 2009, 1:50 PM]:
Wow, thanks for confirming, everyone! I’m so glad they’ve ditched that old 2008 music – it was such a drag. Reusing the "Life" music was such a smart move. It’s got that perfect mix of calm and uplifting energy, without being boring. Now they just need to bring back more old ident tracks for promos and filler content too!

User7 [Nov 4, 2009, 2:10 PM]:
Totally agree about reusing more old ident tracks! Five always had incredible music for their idents – they were so distinctive and memorable. If they’re already reusing the "Life" track for the "Coming Up Next" slides, there’s hope that they’ll dig deeper into their archives for other stuff too. I’d love to hear the "Hope" or "Feel" music pop up again somewhere.

User4 [Nov 4, 2009, 2:30 PM]:
Oooh, yes, User7, the "Feel" ident music was so chill and perfect for filler spots! And I agree with the rest of you – the fact that they’re pulling from their old idents again is a GOOD sign. It feels like Five is finally leaning back into their classic, creative branding, even if it’s just in small ways for now.

User5 [Nov 4, 2009, 3:00 PM]:
One thing’s for sure: ditching that 2008 track makes "Coming Up Next" so much less grating to watch. Reusing "Life" was a genius choice – it brings back a lot of what made Five’s older branding feel so... human, I guess? Here’s hoping they keep up this trend and don’t backslide into boring territory again.

User1 [Nov 4, 2009, 3:30 PM]:
Totally agree, User5 – the old music made Five feel so lifeless, but reusing something like "Life" just works so much better. Fingers crossed they keep this energy going into 2010! Who knows – maybe we’ll even get some NEW idents with equally great music? A girl can dream. 😄

Write a conversation where it's clear, the quirky 2008 idents are never coming back, At least we know the main idents as of now


Forum Thread Topic: "So... Are the 2008 Quirky Idents Gone for Good?"

User1 [Dec 1, 2009, 10:00 AM]:
Alright folks, I think it’s time we addressed the elephant in the room – is it safe to say that those quirky 2008 superhero and creative idents (like Jelly World, Turf War, and Accordion) are NEVER coming back? Feels like Five has completely left them behind. Anyone heard differently?

User2 [Dec 1, 2009, 10:25 AM]:
Sadly, I think it’s official – the quirky, fun idents we all loved have been abandoned. 😞 The fact that Five hasn’t aired any of them in months, and has instead done that weird mix of animation-based idents and old-school four-letter word ones, says it all. I don’t think there’s any plan to revive them.

User3 [Dec 1, 2009, 10:45 AM]:
Yeah, it’s a massive shame, but I think we can safely close the book on the 2008 superhero-themed idents. They were part of such a bold branding shift, but Five clearly decided to abandon them midstream. It’s weird because they hyped those idents up so much in ads back in late 2008, but they didn’t even stick with them for 18 months. I guess Five just decided they weren’t worth keeping.

User4 [Dec 1, 2009, 11:00 AM]:
I’m honestly gutted. The 2008 idents were so much fun! I loved things like "Accordion" with the trolleys and "Gas Drums." It felt like Five was finally developing a personality to set them apart. And now? Back to Generic, Fibre, and a few throwbacks from earlier years. It’s the blandest rotation ever!

User5 [Dec 1, 2009, 11:30 AM]:
I still don’t understand why Five spent so much money and effort on developing the quirky 2008 idents only to drop them so quickly. Like, they were genuinely unique – especially things like the superheroes fighting in Park Duel or Containers Duel. No explanation, no announcement… it’s almost like they’re pretending those idents never existed!

User6 [Dec 1, 2009, 12:00 PM]:
At least we know the current main idents now, though. It’s not completely random anymore. From what I’ve seen lately, here’s what’s in rotation:

The Basic Animations:

Generic
Fibre
Color Love
Human Paint
Four-Letter Word Idents Returned:

Life
Free
Fast
Hope
Feel
Risk
Rush
Show-Specific Idents (still in use):

CSI Ident
The Gadget Show Ident
Home and Away Ident
Special Christmas Ident (Seasonal):

Give (the 2006 version with the Christmas lights).
That’s it – no sign of the 2008 quirky ones, and honestly, I think this is just how it’s going to be from now on. Very safe, very uninspired.

User1 [Dec 1, 2009, 12:30 PM]:
Thanks for the breakdown, User6. I can’t believe we went from such a distinctive, fun set in 2008 to... this collection of mostly reused or basic designs. The four-letter word idents are nice, but they don’t have the same charm as the 2008 ones. And as much as I love “Give” for Christmas, it’s bittersweet knowing it’s all throwbacks now. Guess Five is playing it SUPER safe these days.

User7 [Dec 1, 2009, 1:10 PM]:
Honestly? I’ve given up hope for the 2008 idents. Five seems to have completely changed their priorities. Back then, they were all about being bold, quirky, and playful. Now it feels like they’re just cutting costs and sticking to “safe” branding. The fact that Generic and Fibre are still considered the go-to idents just tells me that creativity isn’t on their radar anymore.

User3 [Dec 1, 2009, 1:45 PM]:
I’m with you, User7. Whatever happened behind the scenes at Five, it’s clear the 2008 idents didn’t align with their new strategy (if you can even call it that). I’d love to know the full story – did viewers dislike them? Did Five think they didn’t “fit” the channel? Or was it just a cost-cutting measure? Either way, we’re probably stuck with the current rotation indefinitely.

User8 [Dec 1, 2009, 2:15 PM]:
To be fair, the four-letter word idents are classic (I’ve always loved "Hope" and "Feel"), but they don’t have the same spark as the 2008 lineup. The quirky idents were SUCH a breath of fresh air at the time, and Five ditching them feels like a massive step backward. It’s not even about nostalgia – it’s about creativity and identity. The current idents are just... boring.

User5 [Dec 1, 2009, 2:45 PM]:
Exactly, User8! Creative idents make a channel stand out. It’s like Five has completely forgotten how important that is. The 2008 idents showed what was possible, even if they weren’t sustainable long-term. But now? Generic, Fibre, and the rest feel like placeholders rather than the main event. At least “Give” brings some festive cheer right now, but what’s their plan for 2010?

User1 [Dec 1, 2009, 3:00 PM]:
It seems like Five doesn’t have a long-term plan. They keep relying on their legacy designs or safe options instead of moving forward. If they’re not going to bring back the 2008 idents, fine – but at least give us something bold and exciting again! Bring back the creativity that made Five stand out in the first place. Otherwise, I just don’t see the point. 😕

User6 [Dec 1, 2009, 3:30 PM]:
Couldn’t agree more. Five had so much potential with the 2008 idents – they were unlike anything else on TV. But now? The channel just feels confused. If they’re going to stick with this rotation for the foreseeable future, I think it’s safe to say the 2008 set is gone for good. Rest in peace, Jelly World and Gas Drums – you were too good for this world. 😔


Write a reply saying he also misses the more whimsical ones, but at least the ;06 ones are back


User9 [Dec 1, 2009, 4:00 PM]:
I feel the same way, honestly. I definitely miss the more whimsical 2008 idents – stuff like Jelly World, Accordion, and Containers Duel had such a unique charm. They were quirky, fun, and gave the channel so much personality. It’s hard not to feel disappointed when you realize we’re never getting that kind of creativity back.

That said, I will admit it’s nice to see the 2006-era idents return to the rotation. They might not have the same whimsical edge as the 2008 set, but they do have that warm, comforting energy that Five was so good at back in the day. Idents like "Life," "Hope," and "Feel" still hold up really well, and "Give" being back for Christmas has been such a treat. It’s like revisiting an old friend.

I guess for now we just have to be happy Five is at least acknowledging its past instead of going all-in on the bland animations (Generic still drives me mad every time I see it). But yeah, here’s hoping Five remembers how much people loved those sillier, more thoughtful idents one day and takes a risk again.


Write a conversation on Feb 1 2010, New DOG, new menu style, new breakflashes, and new break bumper, all have a giant red, titled Five logo, Also a extra animated ident that uses this style


Forum Thread Topic: "New On-Air Look for Five – What Do You Think?"

User1 [Feb 1, 2010, 10:30 AM]:
Hey, did anyone catch Five this morning? Looks like we've got a whole new on-air look! There’s a new DOG (that giant red, tilted ‘Five’ logo in the corner), plus new menus, breakflashes, and break bumpers in the same style. Even spotted an extra ident using this updated red logo look... what does everyone think?

User2 [Feb 1, 2010, 10:50 AM]:
I just saw it too! Honestly, I’m not sure what to think yet. That new red, tilted logo is EVERYWHERE. It’s definitely bold, but it feels kind of... overwhelming? Especially with the DOG being so big – it’s hard to ignore on-screen. I did catch the new ident, though, and it’s nice to have something fresh, even if it’s super simple.

User3 [Feb 1, 2010, 11:15 AM]:
Yeah, I noticed it this morning too! The giant red Five logo is impossible to miss – it’s like they want to hammer home the branding as much as humanly possible. The menus and break bumpers have this sleek, modern style, but it feels a bit loud at times. That tilt on the logo is kind of messing with my eyes, tbh. 😅

What was the new ident, by the way? I only caught the breakflashes, which are VERY in-your-face now.

User4 [Feb 1, 2010, 11:45 AM]:
So here’s what I’ve noticed so far this morning:

New DOG: The red, tilted Five logo is now the permanent onscreen graphic in the top-right corner. It’s pretty big compared to the old DOGs.
New Menus: Program menus and promo slides now have a bold, sleek red background with white text and that tilted logo center stage.
New Breakflashes: Kind of a red wipe/flash animation leading into ads, with the tilted logo prominent.
New Break Bumper: A short animation where the giant red Five logo tilts and zooms into place with a modern whooshing sound.
New Ident: It’s an animated one – mainly red and white. The Five logo tilts and assembles itself piece by piece on-screen against a clean, minimal background.
It’s all very cohesive and slick, but yeah, I agree with User2 – they’re really leaning hard on this red logo and tilt effect. Bold choice!

User5 [Feb 1, 2010, 12:15 PM]:
Not a fan of how big the DOG is now. It’s super distracting, especially during shows with lots of detail, like CSI. I get that they’re going for strong branding, but do they really need the logo to dominate the screen? I do like the new break bumper, though – it’s pretty clean and snappy.

User6 [Feb 1, 2010, 12:40 PM]:
The new look feels a bit too "in your face" for me. I mean, the red logo is striking, but it feels like Five is trying to be edgy for the sake of being edgy. The new ident is smooth, but it lacks the creativity of their older ones, like the quirky 2008 set or even the warm four-letter word ones. It just screams "branding exercise" instead of personality. 😕

User7 [Feb 1, 2010, 1:10 PM]:
I’m happy to see something new, to be honest. Five’s look was feeling a bit stale, and this new red-themed design definitely grabs your attention. The DOG is a little big for my liking, though. It’s like they don’t trust us to know what channel we’re watching. 😂

The ident is nice enough, but like User6 said, it’s not exactly creative. It’s functional, clean, and very modern, but it doesn’t feel personal. Guess they’re leaning into simplicity for now.

User1 [Feb 1, 2010, 1:30 PM]:
Thanks for the breakdown, User4! I have to say, I’m split on the new look. On one hand, it’s definitely modern, cohesive, and bold. The red theme is pretty striking, and the new ident is well-made, even if it’s a bit plain. But on the other hand, I feel like Five has lost some of the charm and creativity they used to have. Everything now feels very "corporate."

Also, I totally agree with everyone who said the DOG is too big! It’s practically shouting, "HEY, YOU’RE WATCHING FIVE!" every second. A bit more subtlety would’ve been appreciated.

User2 [Feb 1, 2010, 2:00 PM]:
I was just thinking the same thing, User1 – “corporate” is exactly the right word for this. The new branding is super polished, but it lacks the personality Five used to have. Even something simple like the four-letter word idents from 2006 felt more thoughtful than this. Now it’s all about that giant red logo and making sure we never forget it.

User8 [Feb 1, 2010, 2:30 PM]:
I don’t mind the new look overall. The menus and break bumpers feel smooth and professional, and I like how consistent everything is now. But yeah, the DOG is way too intrusive – it doesn’t need to be THAT big! It’s like the logo is trying to hog all the attention.

The new ident is decent, but it’s not exactly memorable. I don’t feel like it has the same charm or warmth as their older idents. Still, at least it fits with the new branding, so I’ll give them credit for that.

User5 [Feb 1, 2010, 3:00 PM]:
Honestly, I don’t hate the new look, but I really miss the more whimsical side of Five. This is sleek, sure, but it feels like they’re playing it too safe now. The 2008 idents, for all their quirks, at least had ENERGY. This whole red logo thing just feels very calculated. Still, the consistency is nice, I guess.

User6 [Feb 1, 2010, 3:30 PM]:
Exactly, User5 – Five used to stand out because they took risks with their branding, even if it didn’t always land perfectly. This new look feels like they’re aiming for something more generic and “cool” without putting much personality into it. The red, tilted logo is super bold, but it’s also kind of... dull?

That said, I do appreciate that everything matches now – the menus, bumpers, and breakflashes all look cohesive. Let’s hope they don’t overuse this red logo to the point we get sick of it.

User3 [Feb 1, 2010, 4:00 PM]:
I think that’s the risk they’re running already – the tilted red logo is everywhere, and it’s already feeling a bit... much. It’s on the DOG, the bumpers, the breakflashes, the menus, the ident – it’s like Five is shouting their branding at us 24/7. It’s clean and modern, sure, but I don’t know if it’s enjoyable to look at all the time.

I’d love to hear what others think, especially about the ident. Does anyone think Five will roll out more idents in this style, or is this just a one-off?

User7 [Feb 1, 2010, 4:30 PM]:
Honestly, I hope they experiment more with the idents. The one they’ve rolled out today is fine, but it’s not exactly creative. They COULD do something really bold and fun with this new tilted red logo style – maybe some animations that tell a story or incorporate it in unique ways (like the quirky 2008 idents did). But if this is all we’re getting, it’s kind of underwhelming.

User1 [Feb 1, 2010, 5:00 PM]:
Well, I guess we’ll just have to wait and see if more idents show up. For now, I’m cautiously optimistic – the new look is polished and cohesive, but it could definitely use more personality. Five, if you’re reading this, PLEASE give us more creative uses of the tilted red logo, and tone down the massive DOG while you’re at it! 😅 Write a follow up asking if the idents with the old white/colored auroua are still there (like the generic ones)