Viacom UK Enhances Programming Lineup for Paramount Comedy and Expands Content Across Nine Other Channels

May 10, 2006

London, UK – In a bold move to enhance its footprint in the competitive landscape of British television, Viacom UK has announced significant programming upgrades for its flagship comedy channels, Paramount Comedy and Paramount Comedy 2. The initiative comes as part of a broader strategy to invigorate the network’s diverse range of offerings across an additional nine channels.

Beginning this summer, viewers can expect a refreshed slate of both original and acquired programming on Paramount Comedy, which has steadily built a loyal audience since its launch. The channel will introduce a series of new comedy shows, revivals of classic British comedies, and exclusive stand-up specials featuring some of the UK’s most beloved comedians.

In a statement, Viacom UK's Director of Programming, Sarah Thompson, expressed enthusiasm about the changes. "Our commitment to delivering quality, engaging content remains our top priority. By bolstering our programming on Paramount Comedy and Paramount Comedy 2, we aim to attract new viewers while keeping our loyal fanbase entertained with fresh, relevant material," said Thompson.

Among the highlights of the revamped lineup will be exclusive premieres of several exciting new comedy series, original content starring up-and-coming comedians, and special themed nights dedicated to classic comedy films. Paramount Comedy 2 will also see an expansion of its popular retrospective slots, revisiting iconic British sitcoms from previous decades.

The strategic enhancements don't stop there. Alongside Paramount Comedy and Paramount Comedy 2, Viacom UK is simultaneously ramping up content across nine other channels within its portfolio, including VH1 Classic, Nicktoons, and The Music Factory. Each channel will receive unique programming tailored to attract specific demographics, ensuring a broad appeal for advertisers and viewers alike.

With competition intensifying from rival networks and the burgeoning influence of digital platforms, Viacom UK's comprehensive upgrade signifies a serious commitment to innovation in both content and viewer engagement. The network is particularly focusing on harnessing the interactive capabilities of digital broadcasting to involve audiences more directly in programming choices and real-time events.

Viacom UK has made a concerted effort in the last year to expand its digital presence, and the enhancement of programming comes on the heels of successful online campaigns. The company plans to leverage its social media platforms to promote new content and encourage viewer interaction, extending the comedy experience beyond the screen.

As viewers gear up for a summer filled with laughs and new entertainment, industry experts are keenly watching to see how these changes will impact Viacom UK's market share in the UK's vibrant television landscape.

The programming revamp is set to roll out in phases starting June 1, with a major launch party planned for later this month, highlighting the channel's commitment to comedic excellence and viewer satisfaction.

For comedy fans in the UK, the upcoming months promise a renewal of laughter and engagement, spearheaded by one of the industry’s leading networks.

Ends
For further information, please contact:
Viacom UK Press Office
Email: <PRESIDIO_ANONYMIZED_EMAIL_ADDRESS>
Phone: +44 (0)20 1234 5678

Write a tweet with all 18 channels under Viacom UK as of May 2006

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MTV
MTV Base
MTV Hits
VH1
VH1 Classic
TNN
Paramount Comedy
Paramount Comedy 2
Nickelodeon
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Five
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The Music Factory
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CMT
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Stay tuned for fresh content across all channels! 📺🎶 #ViacomUK #TVEntertainment

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Paramount Comedy
Nickelodeon
Nicktoons
Five
Five+1
Enjoy an awesome lineup of entertainment, comedy, and more! 😄 #ViacomUK #Freeview #TVEntertainment

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