which of these is better for becoming a UX researcher?

{oice of the Customer (VoC): Enhancing Experiences
Taught in English

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Course
Gain insight into a topic and learn the fundamentals

Hector Sandoval
Instructor: Hector Sandoval

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4.9
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Beginner level
Recommended experience


2 hours to complete
Flexible schedule
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What you'll learn
Analyze key concepts, benefits and frameworks of the VoC practice  

Identify and analyze core customer feedback collection methods and data

Apply VoC principles in the organization to improve collaboration, decision making and continuous improvement  

Skills you'll gain
Effective Communication and Engagement
Data collection and analysis
Customer-Centric decision making
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Assessments
1 assignment

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There is 1 module in this course
In today's rapidly evolving global and personalized marketplaces, delivering exceptional customer experiences is no longer a one-time transaction but a continuous process. To thrive in this dynamic landscape, organizations must harness the power of the Voice of the Customer (VoC) – a practice that involves actively listening to customers to understand their preferences, needs, and feedback. This course equips participants with the tools, methods, and strategies to not only collect valuable customer insights but also to cultivate a customer-centric culture within their organizations. By examining real-world case studies and examples from industry leaders like JetBlue, Zappos, and Amazon, participants will learn how VoC practices can drive improvements in customer satisfaction, decision-making, and product/service development.

Participants in this course will gain a comprehensive understanding of VoC principles and their role in enhancing customer engagement. They will learn essential skills, including customer-centric decision-making, effective communication, and data collection and analysis. By diversifying customer engagement channels and actively seeking customer feedback, organizations can better align their products, services, and brands with their customer segments, ultimately leading to increased loyalty and success in a highly competitive market. Moreover, this course emphasizes the importance of fostering a customer-centric culture, where collaboration, transparency, and openness are integral values, enabling organizations to connect deeply with their customers and drive continuous improvement.

This course is tailored for team leaders, supervisors, and managers responsible for individuals and teams, as well as professionals in HR, Labor Relations, and Learning and Development functions. It assumes a basic knowledge of marketing, brands, and customer service and is suitable for staff and managers involved in product and service design, development, sales, and service.

Upon completing this course, participants will be able to analyze key concepts, benefits, and frameworks of the VoC practice. They will also identify and evaluate core customer feedback collection methods and data. Additionally, participants will gain the skills to apply VoC principles within their organizations to improve collaboration, decision-making, and continuous improvement. The course includes assessments such as in-video questions, practice quizzes, and a graded assessment to validate participants' learning outcomes and understanding of VoC and customer-centric culture principles.

Read more
In today's global, local, and highly personalized marketplaces, the customer experience is no longer transactional and one-sided. As technology evolves, providing the most personalized "experiences" when searching, buying, and consuming products and services, organizations need to create channels and methods to "Listen" to their customers.}

or

{. LinkedIn Learning CX Courses
LinkedIn Learning offers courses on a huge variety of topics for business professionals. An individual membership is $39.99 per month, with the first month free as a trial period. Or users can save with an annual subscription, which works out to $19.99 per month. 

linkedin learning
LinkedIn Learning has a multitude of customer experience courses, including:

Customer Experience: Journey Mapping
Customer Experience Leadership
Design Thinking: Customer Experience
Customer Experience: Creating Customer Personas
Aligning Customer Experience with Company Culture
A Design Thinking Approach to Putting the Customer First
Journey Mapping: Case Study in Action

The Design Thinking: Customer Experience course includes one project, three chapter quizzes and, when completed, a certificate of completion. The course content helps customer experience professionals understand the different components that make up customer experience design, such as archetypes, activities, interactions and experience principles. Using real-world examples, the course demonstrates how these components facilitate a brand's relationship with its customers and is broken into four parts: 

The Customer Experience Context
The Layers of Customer Experience
Customer Experience at Work
Conclusion
Once students successfully complete the course, they are able to add the certification to their LinkedIn profile.}