gmster
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Sep 17, 2014
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#1
The long-rumored takeover and rebranding of the children’s network is about to take place, The Wall Street Journal reports. Discovery would acquire some of Hasbro’s share in the struggling joint venture — but still leave the toymaker with a sizable stake — and then likely rename it Discovery Family. It would target parents as well as kids, and still enable Hasbro to program the channel from 9 AM to 3 PM.
https://deadline.com/2014/09/discovery-run-rebrand-hub-835759/
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Mandouga
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Sep 17, 2014
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#2
Well, as the old saying goes: "There goes the neighborhood".

In all seriousness though, I don't like the ramifications of this; ramifications that I've brought up in the past, so I'll just leave it at that.
Cartoons aren't "just for kids"...but they're not just for adults either. They're for everyone.
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Trombone77
Trombone77
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JoinedFeb 25, 2014
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#3
I was actually thinking what Hub would do if Hasbro's stake in it decreased or was overtaken by Hasbro. While it seems as though it could lose a little bit of the fun that Hub started with, I look forward to seeing what Discovery plans to make of it. I hope that not only the programs that made Hub stay on it, but that more original programming (scripted preferably) comes to the network. However, I am wondering if it will be like Discovery Familia, which airs preschooler programming during the day and light reality shows and programming at night.
Have a Blessed Day!
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Looney Tunes Fan
Looney Tunes Fan
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#4
I have a feeling Hasbro will throw in the towel altogether eventually. Overall though, sad news. Even sadder when you think that Discovery Kids outlasted The Hub.
Stay gold, Toonami Faithful.

After Nick and More shut down the first time, I continued writing Toonami articles on my own blog! It'd mean a lot to me if you stopped by and checked it out: toonamiabsolution.blogspot.com
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Goldstar!
Goldstar!
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#5
Well, this is unexpected. I can't say that I'm sad to read this news, seeing as how the only shows that I'm currently watching on The Hub (Now that The Aquabats Super Show! was given the boot) are My Littlle Pony: Friendship is Magic and Littlest Pet Shop, and even then, that's only when it's a new episode. However, if a re-braning means that the channel will finally get some decent programming at night and offer more than just forgettable family movies and nostalgic family sitcoms, then I'm all for it. I just really hope that Discovery Family won't go the reality TV route the way that A&E, TLC, ABC Family and Syfy have.
Twin Images: The Star Twins' twisted take on the world of cartoons and all things geeky.
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Mandouga
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#6
I should also mention that most of the Deadline article is speculation, but still should be "taken with a grain of salt" as they say.
Cartoons aren't "just for kids"...but they're not just for adults either. They're for everyone.
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Goldstar!
Goldstar!
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#7
If the article is accurate, then this means that Hasbro will be in control of the channel from 8 AM to 3 PM, so the daytime schedule will likely remain the same, for the most part. I've been saying that the channel needs to expand it's horizons beyond ponies, pets and nostalgia. Perhaps this could lead to a better lineup with some more potential breakout hits which don't have the word "pony" in the title. Of course, that's being optimistic.
Twin Images: The Star Twins' twisted take on the world of cartoons and all things geeky.
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Silverstar
Silverstar
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#8
Eh, it was to be expected. The channel was hemorrhaging money, and yes, the kids' entertainment market is indeed crowded right now with the Big Three (Nickelodeon, Disney Channel and Cartoon Network) but they still could've managed to cut a swath or at least carved a niche for themselves had they not chosen to rely solely on My Little Pony and 80's nostalgia to carry them along. Hasbro really needed to step out of its' comfort zone and step their game up with new, innovative and original programming that appealed to more people than just Pony fans and broadcast network sitcom enthusiasts. A breakout cross-culture hit like a Mighty Morphin Power Rangers or a Pee-Wee's Playhouse or some quality original productions like the Nicktoons or the Cartoon-Cartoons would have truly helped The Hub, had they dared to try anything like that. It's truly a shame: The Hub was more diverse and offered more of a variety when it launched 4 years ago.

Oh, well, according to that article, Hasbro is likely to keep hold of the channel's daytime schedule. If Hasbro wasn't able or willing to put anything original or high-quality on during the prime time (the hours that make or break a channel) then they really don't need to retain control beyond that. I just hope the rebranded channel has more to offer in prime time besides just 2 steps above public access shows like Kid President and Parents Just Don't Understand and old domcoms. They never should have dropped Dan VS or The Aquabats' Super Show!. Hopefully we'll get more scripted shows instead of this channel becoming yet another reality show dumping ground.
Like cartoons, comedy, riffs, wisecracks, funny video clips and humorous commentary on animation and geek culture? Check out Twin Images, the Star Twins' blog.
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aegisrawks
aegisrawks
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Sep 17, 2014
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#9
This is so very sad. I know the channel was nothing but MLP at this point but DANG. I was hoping more upcoming varied programming could save it.
Like Quote Reply. Write a continuation forum conversation asking what state the channel is in right now as of Sep 2014, a user says it's mostly cutesy shows and toyetic shows (and a LOT of Yu Gi Oh)