So as Siegwerk Ink's PR partner, we are to draft a PR plan for activities to carry out after a certain standard (only use toluene-free ink on packaging) is set in BD. The plan below is messy and not all relevant and does not follow format. Please edit and fix:
Post-Standard PR Plan
Context

The 'Ink and Allied Products' Branch Committee is on the verge of finalizing the Standard on packaging ink in Bangladesh. After the standard is set, there will be a need for knowledge management in the industry, as many customers, brand owners, and industry players lack proper knowledge and experience about packaging ink safety and what should be done after the standard is finalized.

Idea #1: Siegwerk educating brand owners

Execution
•	A team from Siegwerk will meet with relevant officials of the brands in their offices and conduct a knowledge-sharing presentation.
•	There will be a post-presentation Q&A session.
•	Over the next few months, each relevant brand will be visited individually with the same agenda.
•	The discussion topic will include Siegwerk's toluene-free ink journey, the situation after the standard has been set, and post-standard compliance in Bangladesh.
•	Activity updates will be shared with the media through press releases.
Result
•	Showcasing Siegwerk as a thought leader.
•	Building a relationship of trust among different brands.
•	Gaining wide media coverage.
•	Contributing to increased industry standards.

Idea #2: Journalists Visit to Blending Center

Execution
•	Organize a visit to the blending center, where the technical aspects and advancements in toluene-free packaging ink production and standards can be explained.
•	Target top business and FMCG-focused journalists.

Result
•	Showcasing Siegwerk as a thought leader.
•	Gaining wide media coverage.
•	Increasing exposure 

Idea #3: Brand owners visit to Siegwerk Blending Center

Execution
•	Invite selected brand owners to the blending center for knowledge-sharing discussions regarding toluene-free ink usage and the current situation in the industry.
•	Discuss how and why brand owners should use toluene-free ink and the long-term benefits.
•	Conduct a post-presentation Q&A session.
•	This will be a continuous plan over the next few months, visiting each relevant brand individually.
•	Share activity updates with the media through press releases.
Result
•	Showcasing Siegwerk as a thought leader.
•	Building a relationship of trust among different brands.
•	Gaining wide media coverage.
•	Contributing to increased industry standards.
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Idea #4: Post-regulation Media Roundtable with health Journalists to decode the new standard

Execution
•	Jatin Takkar, the Head of Product Safety and Regulatory at Siegwerk, will provide insights and clarification regarding the standard to attending health journalists.
•	Present the key elements, requirements, and benefits of the standard.
•	Conduct a Q&A session.

Results
•	Disseminating information and fostering dialogue.
•	Strengthening relationships between Siegwerk and the media.
•	Increasing awareness and understanding of the new standard.

Idea #5: Feature Article on the Standard's Purpose and Benefits in Bangladesh

Execution
•	Write an article titled "How the New Standard Transformed the Packaging Ink Industry."
•	Include the significance of the new standard for packaging safety in Bangladesh, an overview of its purpose and requirements, and its relevance to the industry.
•	Address specific challenges and benefits, alignment with sustainable development goals, and the importance of ensuring product safety.
•	Emphasize the need for continued adherence to the standard.
Results
•	Raising awareness and understanding of the new standard.
•	Promoting adoption and adherence to the standard.

Idea #6: Industry Report

Execution
•	Educate journalists about safe food packaging, sustainability and toluene-free ink and create interest in industry reports on safe food packaging and the relevance of ink safety.
•	Incorporate Angshuman's comments as an industry leader.
•	Make this a continuous activity throughout the pre- and post-standard period.

Idea #7: Media Visit

Execution
•	Arrange visits for Siegwerk high officials with top media outlets to interact with chief reporters/editors and share information about Siegwerk's operations and innovations in Bangladesh.
•	Make this a regular monthly activity post standard.

Idea #8: Op-Ed of Ashish Pradhan and Angshuman Mukherjee

Execution
•	Publish a thought-leadership byline article of Ashish and Angshuman, focusing on the industry and business-side of sustainability in the packaging ink industry post-standard in Bangladesh.
•	Tentative Topics:
 "Sustainable Packaging Solutions: Balancing Safety, Compliance, and Environmental Impact" 
 "Innovative Approaches to Packaging Safety: Siegwerk's Contributions to the Industry"
•	Share unique perspectives and valuable insights to establish them as thought leaders.

Idea #9: Interview of customers of Siegwerk for Brand Owners

Execution
•	Conduct interviews with customers who are already using Toluene-Free inks for Nestle, Arla Foods, or PepsiCo.
•	Focus on their experience with using TF inks, challenges faced during the transition, and the benefits of using safe packaging solutions.
•	Publish the interviews in relevant media outlets.
Idea #10: Informal Meet & Greet with FMCG, Local Brand Owners, Customers, and Printing Press

Execution
•	Invite representatives from FMCG, local brand owners, customers, and the printing press to share feedback on how the standard has impacted the food safety scene in Bangladesh.
Results
•	Provide a platform for discussion and sharing of concerns and feedback on safe food packaging issues.
•	Strengthen relationships and communication channels between Siegwerk Bangladesh and stakeholders in the packaging industry.
•	Showcase expertise and commitment.

Idea #11: Consecutive interviews of Siegwerk high officials – one interview per month

Execution
•	Schedule consecutive interviews with Siegwerk high officials, such as Ashish Pradhan, Angshuman Mukherjee, Jatin Takkar, and Dipshikha Banerjee.
•	Cover topics related to industry resilience, sustainable business practices, safe packaging, food safety, and regulatory compliance.
•	Tentative Titles: 
•	Publish the interviews in relevant media outlets.