based on this guides plans i want to answer (A marketing plan is your road map for finding and keeping customers. By planning your marketing step by step, you give your company the best chance of success in today’s competitive marketplace. From establishing a strong brand to understanding your ideal customer to creating a compelling buying experience, the time you put into planning now will pay off many times over in the months and years to come.
TABLE OF CONTENTS
 	DEFINE YOUR BRAND
	What is your vision statement? 	 2
	What is your value proposition? 	 2
	What is your positioning statement? 	 2
 	IDENTIFY YOUR CUSTOMERS	
	 Your top three personas 	 3
 	UNDERSTAND YOUR COMPETITORS
	Your top three competitors .	 4
 	ANALYZE YOUR BUSINESS
	Strengths 	 5
	Weaknesses 	 5
	Opportunities 	 5
	Threats 	 5
 	DEFINE YOUR DIFFERENCE
	What is your USP? 	 6
	What is your elevator pitch? 	 6
 	MAP YOUR CUSTOMER’S JOURNEY
	 Your customer’s journey 	 7
 	CREATE YOUR ACTION PLAN
	What is your marketing budget? 	 8
	Who is on your marketing team? 	 8
	Who is responsible for what? 	 8
	What is your pricing strategy? 	 8
	How will you distribute your goods or services? 	 8
	How will you create or update your website? 	 9
	What is your social media strategy?	 9
	What is your email strategy? 	 9
	What is your advertising strategy? 	 9
	What is your public relations strategy? 	 10
	What is your after-the-sale strategy? 	 10
 	MONITORING, MEASURING AND IMPROVING
	How will you measure the effectiveness of your marketing activities? 	 11
	How will you adjust to improve? 	 11

 
A strong brand is the foundation for your company’s success. To build a great brand, you need to be clear about why you’re in business and where you want to take your company.
You may find yourself returning to this section to fine-tune and adjust as you work through the full marketing plan and clarify your understanding of your target customers, competition and market opportunities. 
What is your vision statement?	 
This is typically two or three simple sentences that explain what you want to achieve, your core values and how your brand reflects them. 
What is your value proposition?	 	
What value does your organization provide to customers that no one else can? 
What is your positioning statement?	 	
How do you want to be perceived in the marketplace? 


 
The purpose of a business is to create and keep a customer. This makes understanding customers the top priority of any business.

Your top three personas	 
Create three personas or imaginary individuals. They should correspond to the most important customer segments you want to attract.  For example, a coffee shop near a university might be going after students, parents of young children and the local business crowd.
Your personas will help you visualize the customers you are targeting and develop brand messages and marketing tactics that will resonate with them. 
	PERSONA 1	PERSONA 2	PERSONA 3
What is their demographic profile? 
Age, sex, profession, income, social status, education, etc.	     
     
     

What are their values, attitudes, interests, needs and lifestyle choices? 
What is important to them?	     
     
     

How do they like 
to do business? 
Online or face-to-face?
How much do 
they spend? 
What kind of products 
do they buy? 
What do they want 
in terms of features, functionality and cost?	     
     
     

Where are they located?	     
     
     

Why would this person buy your product or service	     
     
     


 
You must understand what your competitors are doing and how their products or services stack up against yours. Analyze your competitors’ websites, product documents, brochures and catalogues. Talk to their customers about their needs. And don't overlook the opportunity to learn more by talking directly to the competition.
Your top three competitors	 
Use the following chart to analyze your top three competitors.
	COMPETITOR 1	COMPETITOR 2	COMPETITOR 3
Where are they located?	     
     
     

How long have they been in business?	     
     
     

What are their target markets?	     
     
     

What are their unique selling points, competitive differentiators?	     
     
     

What are their strengths, weaknesses?	     
     
     



 
Now it’s time to take a hard look at your own business. You do this with a classic SWOT analysis—defining your Strengths, Weaknesses, Opportunities and Threats.
Strengths	 
What characteristics does your business possess that give it an advantage over others? 
Weaknesses	 
What places your business as a disadvantage versus others? Address these weaknesses immediately. 
Opportunities	 
What conditions or situations in the marketplace or in your competitors’ offerings could you exploit to your advantage? 
Threats	 
What conditions or situations in the marketplace, or activities by your competition, could work against you? 


 
You’re ready to craft a unique selling point (USP), a description of what makes you distinct in the marketplace.
A USP must articulate a compelling and decisive advantage you have over the competition.  Consider writing your USP as an “only statement” as in: “We are the only business in the city/the country/the world that does X.” Refer to your vision, values and positioning statements in Part 1.
What is your USP?	 
      
What is your elevator pitch? 
	 

Succinctly explain who you are and what you bring to the market that no one else does. 


 
Your goal is to deliver the right messages, to the right people, at the right time. It’s essential to communicate your brand consistently throughout your customer’s entire journey with you—from discovery to purchase to after-purchase support and repeat business. 
The key is to understand, at each point in the journey, what customers hope to achieve from the transaction and what their expectations of your business are. By referring back to the customer personas you completed in Part 2, complete the following chart to clarify what marketing activities at each point on the journey are necessary for creating a loyal customer.
Your customer’s journey	 
	PERSONA 1	PERSONA 2	PERSONA 3
ATTENTION
How will we make this person aware of our business?	     
     
     

INTEREST
How will we get them interested in our business?	     
     
     

DESIRE
How will we create a desire to purchase?	     
     
     

ACTION
How will we get them to take action and buy?	     
     
     

LOYALTY
How will we make them loyal to our business?	     
     
     



 
You’ve done the hard work of defining your business and its market. Now it’s time to bring it all together by planning the marketing tactics you will use to attract and keep customers. Describe how you will promote your product or service, remembering that not every tactic makes sense for every business. Consider what will resonate with those customer personas you completed in Part 2, given your budget and human resources. 
But first, start with some basic information about the resources and strategies you will use.
What is your marketing budget?	 
How much can you afford to spend this year? 
Who is on your marketing team? 	 
      
Who is responsible for what?	 
      
What is your pricing strategy?	 
      
How will you distribute your goods or services?	 
      
How will you create or update your website? 	 
DESIGN 
How will you get a modern, attractive, effective website? 
CONTENT 
What kind of content will you produce? Who will be responsible for regularly producing and managing it? 
SEARCH ENGINE OPTIMIZATION 
How will you optimize your site so your content ranks high on search engine results? 
What is your social media strategy?
	 
What platforms make sense for your business? Who will plan and manage your communities and respond to questions? 
What is your email strategy?
	 
What will be your email marketing strategy (keeping in mind Canada’s anti-spam law) 
What is your advertising strategy?	 
PAY-PER-CLICK 
      
PRINT/TV/RADIO 
      
What is your public relations strategy?
	 
Public relations includes efforts to woo editors or journalists to cover your business, and also having an action plan to protect your brand in a crisis scenario. 
What is your after-the-sale strategy?	
	 
How will you ensure customers remain loyal and happy for the long-term? 

 
To measure the return on investment from your marketing plan, you must track the effectiveness of your activities. Generally, you do this by monitoring customer conversion metrics (e.g., sales, quote requests, e-newsletter sign-ups, eBook downloads, etc.) and by gauging the impact of specific tactics and campaigns. If something is not working, you must adjust to improve.
How will you measure the effectiveness of your marketing activities?	 
      
How will you adjust to improve?	 
      

) and tell me everyhing and how to effective my bussines in next 45 day, and start from 16/11/2024 to 1/1/2025, and my busseines is Kaak Alia, and this info (Kaak Alia Bakery, established in 2019 in Kuwait, is a renowned bakery known for its exceptional quality and delicious range of baked goods. Our commitment to using the finest ingredients and traditional recipes has made us a beloved brand among our customers.At Kaak Alia Bakery, our vision is to bring joy to every occasion with our delightful and carefully crafted baked goods. We strive to be a part of your celebrations, big and small, by offering various products that cater to different tastes and preferences. and my bussines is about big kitchen make orders for customer using online , and use delviery to pickup to customers and i don't have store or shop bakery) our products (شابورة (لسان الثور)
شابورة بنكهات تقليدية وبعبوات تناسب كل الأذواق.
الاسعار كالتالي
علبة نص كيلو: ٦ دك
علبة كيلو: ٨ دك
سلة صغيرة للزوارة: ٨ دك
سلة كبيرة: ١٠ دك
بوكس المناسبات (٣٣ حبة): ١١ دك) and (كيكة مالحة (مونكي بريد)
كيكة مالحة محشوة بالجبن والزعتر والزيتون والطماطم المجففة، ومزينة بشراب خاص.
الاسعار كالتالي
الحجم الكبير: ١٢ دك
الميني كيك (١٢ حبة): ٦ دك
الميني كيك (٢٤ حبة): ٩ دك
الميني كيك (٣٦ حبة): ١٢ دك
بوكس المناسبات (٣٥ حبة): ١٤.٥ دك) and (مهلبية كرنشي
بودينغ بارد مع طبقة من المكسرات، لمذاق مقرمش لذيذ.
الاسعار كالتالي
١٢ حبة: ١٢ دك) and (بوكسات المناسبات
إضافة لمسة من التميز لمناسباتكم الخاصة.
الاسعار كالتالي
كيكة مالحة (٣٥ حبة): ١٤.٥ دك
شابورة (٣٣ حبة): ١١ دك) and (الصواني
نقدم لكم منتجاتنا بشكل أنيق ومميز في صواني مثالية لأي مناسبة، لإضافة لمسة من التميز لمناسباتكم الخاصة.) and (سلة الكشتة 🧺 سلة كعك عالية 🧺

تتكون السلة من:
½ كيلو شابورة
جار الكيكة المالحة (مونكي بريد)
١ لتر شاي حليب بالهيل والزعفران
السعر: ١٤.٥ دك
.
)so create something is speical nad we target in kuiwat market only, so foucs on kuwait only, and how to make it cool and use instagram paltfrom as main one, we have 1500 followers and i have 5 people only on facebook (new) and we have account on tiktok too, but we need to fuocs on instagram (Instagram then tiktok then facebook) and tell me how to optiomze it to top and make and type full report and this report i will send to my client of this busseins, to tell  them about new plan from 16/11 to 1/1/2025, and this descirbe of account on instagram (This Instagram account is visually appealing and well-organized, showcasing a high-quality baked goods business named "Kaak Alia." Here's a detailed description and how to improve its appearance:

Key Features:
Brand Identity:

Profile picture: A logo featuring the brand name "كاك عالية" (Kaak Alia) in Arabic, with a clean and professional black-and-white design.
Bio:
Business name, establishment year (2019), and Kuwait-based.
WhatsApp contact for orders.
Highlights their reach statistics and engagement, emphasizing 18.4K accounts reached.
Content Strategy:

Highlights: Custom-designed icons that represent key aspects of the business, such as product categories and offerings (e.g., "مونكي بريد," "شابورة," and "سلّة الكعك").
Posts: The grid layout is well-curated, showcasing products like biscuits, savory cakes, and special occasion boxes.
Images are high-quality with a cohesive aesthetic, focusing on natural tones and minimal backgrounds.
Text overlays, like celebratory or promotional messages (e.g., "مبروك," "الحمد لله على السلامة"), add a personal and cultural touch.
Product Display: Photos emphasize product details, arrangements, and packaging, appealing to both aesthetics and functionality.
Engagement and Reach:

No followers listed, indicating a newer account or privacy settings.
Call-to-action: WhatsApp link for inquiries and orders.
How to Enhance the Profile:
Story Highlights:

Add a "Behind the Scenes" highlight to showcase baking processes and connect with followers on a personal level.
Include customer testimonials or reviews for added trust.
Content Mix:

Incorporate short video clips (Reels) with product preparation, packing, or customer feedback.
Seasonal themes and collaborations could bring fresh content ideas.
Visual Aesthetics:

Maintain consistency in lighting, colors, and filters across posts.
Explore adding subtle animations or video content for engagement.
Engagement Strategy:

Post interactive Stories (polls, quizzes, or Q&A) to engage with followers.
Reply to comments and direct messages promptly to build rapport.
Expand Reach:

Use relevant hashtags (e.g., #كاك_عالية, #شابورة, #مخبوزات_كويت).
Collaborate with local influencers or food bloggers for promotions.
This account effectively represents a local artisanal bakery with a focus on quality and tradition while maintaining a modern touch.






)so tell me the guides plz, and make it copyable to google drive doc