want to make podcast sniffet of 30-60 sec that may gone viral and clips should have climax that tie viewers till end so i am giving transcript of video so give direct transcript cut  without changing transcript of about 30-60 sec that have ability to go viral also give rating of viral out of 10 give all possible clips from this "In India, if you have money, then you have respect. But if that money becomes a show off, then it becomes a bit of hatred. Say, Jamnagar. These are all what is considered a flashy, unnecessary display of wealth. That does not fit in culturally with us. And Tata's, to their credit, have never done that. How do you think, how did Tata gain trust? They never showed off their wealthiness. 
I think Tatas, they have always done their advertisement not for themselves but for the country. Whether it's salt or not, but it's the country's salt. And I think that really really helped them win. A content creator or a personal brand, how can they build trust? 
In content, I always say there are three roles. You can either be a friend or an entertainer or a teacher. 
And it is most important that you choose which role you want to play out of these three. What's your problem with hustle culture? 
As a new entrepreneur, we have to figure out everything on our own. From creating a website or a digital store, managing our business accounts, and juggling multiple different projects all at once, we need to use 100 different softwares to manage these operations. But not anymore. I found this amazing platform called Udo, which helps us with all of the above things. 
can sell anything digitally, all your inventory, create invoices, manage your employees and so much more. Udooh helps you with everything that you need to manage your business online. And you get one app free for a lifetime with free hosting and customer support and they offer various affordable monthly and yearly plans as well. 
The flexibility of Udooh is such that apps can be added according to the growth of your company, adding one app at a time. As your needs evolve, and your customer base when it grows. The best part is, no more switching from one software to another. With Udo, you can manage everything at one place. Imagine, getting all your business information, no matter where you are, in just a single click. Amazing, right? Udo has the trust of 12 million happy users. 
You should definitely check out Udo. The link is in the description below. This was about business management. But we also should know, How do we make a successful business? What are the important pillars that we need to keep in mind? And in today's episode, we will learn this only. 
Today's episode is with one of my favorite content creators, Ankur Warikoo. I think he really understands how a brand can be made in India on an individual basis. Today's podcast is about how Tatas made their brand and by learning lessons from that, someone else can make their company Kaise bana sakta hai? Aur kyun? Koi aur company wo same cheez kar kyun nahi pai? Kaise ek individual apni life mein jeet sakta hai? Success achieve kar sakta hai? Paise kama sakta hai? Aur khud ki brand bhi bana sakta hai? India ek trust deficit country hai. Jahaan pe trust sabse bada important factor hai. Aur humne ye bhi baat kari ki aapko aur mujhe life mein agar aage bandna hai, to kaise logo ki zarath hume padti hai, 
Kaise type ke log Ankur Warikoo hire karte hain? Unki hiring process kaisi hoti hai? And unki hiring process India ki best kyun hai? Aisa wo kyun maante hain? And humne yeh samajhne ki koshish kari hai ki aap aur main Kaise unki itni sari processes and knowledge ko Understand karke Apni life me bhi implement karke Aage bar sakte hain And bohot hi jaldi successful ban sakte hain By achieving all that we want Enjoy this episode But before you do that, go and subscribe to Rajshramani Clips and Rajshramani Shots. Because there, we bring you the small clips of this big episode, so that you can become a better informed person in the shortest 
We are a trust-deficient 
economy. Really? We are a trust-deficient economy? 
Yes, yes. There is something wrong with us. That's our fundamental existence. There is something wrong with us. But okay, contradictory thought on this, that not only in India, but everything works on trust also. Exactly, so this is it. When do things work on trust, when there is no trust? Because that is when you change the equation by earning trust. In US, things don't work on trust, things work on paper. Whatever you have written, it is there, otherwise it is not there. So, I will believe in the court of law, I will believe in the court of order, I will believe in the court of justice, blah blah blah. Here, when we don't believe in all these things, then there is only trust. Only trust in the relationship. 
That's it. That's why when you talk to successful people about business, they say that the business is related to the relationship. It's over. It's over. Like, I am there. Whether it is COVID or not, you will get money from me. When the trust comes, then the goods might be torn or not. Even if it's expensive, we'll take it because it's on the brother. If the boss has said it, then he has said it. And that is the machinery. That's the same thing you see in most emerging and family-oriented culture, faith-based organizations or countries. They have the same smell of lack of trust and that's why if you earn trust, you go out. It's so obvious, but it's so good that you're saying. It's a bulb on moment. 
It's so true. And I don't know why I've never thought of it. I always thought that India is a trust deficient society. I think trust is not deficient. In fact, in India, people trust a lot. But I like this analogy that trust is deficient. That's why people trust a lot. Exactly. Mujhe lagta hai ki log aage badh ke dusre pe trust bahut jaldi karte hain. Aur wo isi liye shahad karte hain kyunki dusri jaghe dhokhe kaha chuki hote hain, toh nahi logo pe karna unko source hi nahi hai, aur koi option hi nahi hai. Ki agar dhanda karna hai mujhe, toh mujhe saamna hale pe trust karna hi padega ki bhai mera maal agar poch gaya isko toh paise de dega. Exactly. And main agar trust se kaam kar gaya, toh main jeet jaunga. 
Mera maal sabse best hone ki zarut nahi hai. Mujhe bas ye hai ki, Agar maine bol diya, like why is Bombay the professional capital and Delhi the political capital? Because Bombay is a trading community. And trading relies on trust, it doesn't rely on power. It doesn't mean who you are and what you've done and where you come from, where you stay. What matters is ki aapne bola, kal maal mil jayega. Aur agar mil gaya, toh main aapne bharosa karunga. Toh yahaan bharosa bhi kitni cheeze hoti hai. Like jab log bolta hai na, ki Bombay itna professional hai na, I've experienced it kyunki Delhi se hoon. Yahaan jab log bolta hai na, ki Kaltak kaam ho jayega, toh kaltak kaam ho jata hai. Delhi me bolenge, kaltak kaam hoga, phir kal phone karenge, nahi, persoon, ladka nikal gaya hai, aana hi hota hai, hoga, ho jayega, chalta hai. 
And you just keep dragging your feet and kicking the can along the road. And that's just a very power wala reveal, right? Ki agar main toh se bada hoon, toh mujhe apna word rakhne ki zaroobht nahi hai, main toh se bada rahunga. Always. And that equation that just messes things up. It's fascinating when you start thinking about trust in that way. That is so true. That I have experienced in my life. That I think the attitude which is bigger than me in terms of just let's say social status or political power or something. That in Delhi, the attitude is that I... Whatever I do, I will remain big. Aapko mere timelines aur guidelines ke saabse chalna padega. Aap kuch bhi ho, it's okay. 
Hoga aap ghar pe, aap aao. Yes. Attitude may reflect. It's not that they're being disrespectful. It's just, this is how they know. This is how things work. This is how things work. Just because you're good with your work, is ka matlab yeh nahi hai ki aap ka kaam ho jayega. Ya aap kaam kar denge, ya aap jeet jayenge. Aap jisko jaante hai, uski wajahe se bhi aap zindagi mein successful banenge. So there is a added layer and a very important layer, that who do you know, on what basis are you, where are you from, from whom do you come. This city, I don't think people, I mean, I'm just saying that, political power or whatever, just powerful things work more in Delhi, 100%. 
In Bombay, the thing that is more of a merit, there is more of a click, that if you said, and you kept your word, then next time you will get it back. Here people value a lot, that you said that you will come at 2 o'clock, so you reached at 2 o'clock, so people will value it. Correct. You know, I mean, there is value in all these things. But the other thing which you were saying, which is, whom do you know in life? I think it's the same in the whole world. It is, but the difference is, on what basis do you believe in someone's opinion or not. So what I think, and this is just my sense that, merit-based opinion becomes almost like an opening of the funnel. 
So if Raj asks Ankur, is there a good podcast coach? You will only hear me out if you trust me to be good in that podcasting place. Yeah. Otherwise, you won't even ask me. And even if I answer, you will not give it enough importance. But if I'm playing a power game, then I'll say, Raj, that's it. And... You will work with them. And then you will almost be obliged to do it... Irrespective of whether you trust my word or not. You are doing it because you... Almost have no choice... But to listen to it. So... Who you know is of course very... Very important. But why you would hear them out... Is just as important and... What I have seen in the US or in places which are... More trust driven... Is that it is a merit based opinion only. 
That man... If you are an expert in this field, then I will keep your opinion in this field at a higher level as against someone else who is more important in some other field. Unless of course it becomes like a life thing which you've garnered trust all over. Trust is all across. I don't think there's any society that cannot function without trust. It's the level of importance you attach to it and how it supersedes even at times logic. So you're saying where there are power-driven cities or societies, waha par, because someone else is powerful, usne jo bole hain mujhe option hi nahi hai, but maanna padega and jo zyada professionally driven societies hai, waha par, main merit ke basis pe trust karunga dusre ko. 
Correct. And their code of conduct over a period of time hai ki, mujhe pata hai ki main iss insan ko iss cheez pe trust kar sakta hain, lekin iss pe nahi kar sakta hain. Do you think ki aisa hota hai? Jo zyada aage nikal gaye, ya zo zyada, let's say, aage nikal gaye would be wrong word? Those who have more social status, they know more about life. They have seen more, but seeing and knowing are two very different things. It's a difference between, does everyone lose in life? Yes, everyone is losing. Does everyone win? No, very few people win. So why do people say that failure is the stepping stone to success? That's a lie, right? Because failure was the stepping stone to success, so does everyone who is losing win? 
There is something between failure and success. And that for me is reflection. When you fail, if you don't reflect, you will keep failing. But when you fail and you reflect, you will hopefully not fail again in that same dimension. And that will be a better version of you. So the same thing is that everyone has experienced it. But because of that, we know how many people are there. So if you ask someone, do you live without money? Yes, I live. Okay. What have you learned? I don't know. It's difficult. That's not a helpful answer. Like what did you learn when you lived life without money? What did it teach you? If money was taken away from you, you had a lot of money and after that you didn't have money. 
What did it teach you? You didn't have money and then you got a lot of money. What did it teach you? If you didn't learn anything, then what is the benefit of that experience? It becomes a stimulation. It's like watching a Netflix series. You watched it, you enjoyed it, you got entertained. But then we forgot the next second and moved on. So, entertainment is numbing and that's why I say that there is a lot of difference between entertainment and information. So, a lot of people feel that when we are consuming content, we are informing ourselves. No, friends, you are entertaining yourself. And in that, you shut your senses. And you just say, keep taking dopamine shots, keep taking it, keep taking it, keep taking it. 
It's looking very good, it's looking very good, it's looking very good. Your body will also shout at you. But you are not getting anything actionable from it. Like, have you ever thought, I saw Raj's episode, it was very good. Now, due to this, which two things will I change in my life from tomorrow, which I had not done till now. That something should be changed, right? Otherwise, what is the benefit? Then take something, read the book and move forward. So, I... It's the same thing. Those who have reached somewhere in life, every person has experienced something or the other. But I feel those who are able to achieve something, they are often those who have experienced something and learned something from it. And for me, the best measure of whether you know something is whether you can teach it. 
This is conclusive in my head. If you can teach someone, then only I get to know that you know something. Because it's very easy to say that you know something. But if you can't teach someone, then you don't know what you know. True. And that's it, game over. That is so true. And I agree with this point of reflection because very early on when I started my podcast, one of the first podcast reels that went viral was where I said, during a podcast I'm talking to, I think I was talking to Ritesh Agarwal, OYO. And I was talking to him about something. How are you so prepared for the next day? You're freaking young. And you're dealing with let's say the soft banks of the world. 
And like who's who of the world and now. He was telling how the prime ministers and presidents and everything like you know. He's been dealing and he's pretty young right. I was speaking about that. And at that time it was about reflection. I had said a line at that time out of just jamming the conversation that I genuinely feel that experience is cheap, reflection is expensive. Most of the people go for cheap things, right? They don't know the real expensive thing is reflection. Even if you go for, let's say as simple as music concert, right? You're saying that I love it, I love it, great. What did you feel there that was so good that you want to go again and again? So until you reflect on that feeling, you don't know whether you like something or not. 
That is so true. And that went viral. So you just said like reflection is something and... I'm not surprised. It's a lot. Okay. Then one question, in the middle of the example, you said it. What did you learn if you lose money? You have gone through this cycle. So what did you learn when you didn't have money? What did you learn if you didn't have money? I learned that to be happy in life, you need very little money. And our... The worst case scenario is very good. Very insanely good. So let's use an example. A casino is open and only one game runs in that casino. The rules of that game are these. Whenever you play, whatever money you have bet on, 90% of the time you will lose. 
But you will already know before playing how much your maximum loss can be. You will never lose more than that. Maximum loss is given. But the 10% that you will win, you can win as much as you want. There's no upper limit. You can win to the extreme. So the question then will be, how many times will you play this game? And my answer is, every day. I will play this game till the day I win every day. Because if my loss is capped, And I just have to wait for that 10% and keep playing, keep playing. The day it leaves, my life will be made. And that is exactly how our lives are and most lives are. Where I know that I can play any gamble with my career, with my life, with my decisions. 
90% of the times they will not work out. But my loss is capped. I am not going to die hungry. Our parents have fought and given us a life where we have a home. And it's a house, bro, that if God doesn't do it, it will be such a situation that we will sell that house and get money. So stay at a rental house, go to the village, go to the mountains. Life will be there, family will be there. Your health will be there. So you are not going to die hungry or naked in life. So your loss is capped. But you can go anywhere in life. You can go anywhere. Your capabilities, your opportunities, your luck, your destiny... It can take you anywhere. 
Why would you not keep playing this game every single day of your life? Because that is the game of life. So when you lose money, that is when you realize that that money has kept you stuck in many ways. That house, that car, that pride, that passion. You were afraid of losing all that. You were not afraid of losing your life. You were not afraid of losing your family. Because all that might have been left. You were afraid of losing your status. Yes. That your social status will go away. What will people say? College friends will laugh and all that. Those are stupid things, man. Because you can get all that back anytime. Maybe you can get a lot more than what you lost. 
But the thing that you really need to be happy in life. That you have with you without money. When you realize this. Then your game changes. Because two or three things happened because of that. One, I very quickly realized that my next startup will not be venture funded. It will be bootstrapped. Why? Because I don't 
want to make this company a company worth 2,000 crores. If it is made, then it's great. But I don't want to make it for that purpose. I know that if I own that company 100% and it will be worth 100 crores, it will be so much money that I don't even know how to spend it. But if I make a 100 crore venture funded company, then I will be declared a failure. 
On day one itself and forever of the rest of my life. 
So why should I do that? When I don't need that big a game to play, I'll play a game which I know I can win. The same thing happened with our personal finance as well. When I resigned from a nearby CEO position, I thought that I will start making money and I was making money through corporate talks, through all of these gigs. This content game hadn't started yet. But COVID came and all of this stopped. I was with zero income. And because I had invested all my money in Nearby, I had no liquid cash as well. All of it was paper wealth. Nearby's 10% owner but that doesn't amount to anything. 
Because you need money to live your life. I had 5 months of money in the bank. To pay the school fees, home EMI, household expenses. And my wife and I sat down and we said, we have 5 months. We will fight for 3 months. Let's see if anything happens or not. But if nothing happens, then we will sell the house in which we live. We will get the down payment 
of 50 lakhs back. And with that 50 lakhs, We'll move to the mountains. We'll homeschool our kids. We'll teach our kids in a primary school. And we'll spend our lives there. Is that acceptable? And my wife was like, done. Brilliant. That's a life that I can absolutely see myself living. And that was it. 
Suddenly nothing has control over you. Like you have literally conquered every bit of a chain that the world had attached to you. You're free. You're absolutely free. Like if you don't get 50, you'll get 40, 30. 30 lakhs is a lot if you want to live in the mountains and you don't have any expenses. And you have your own health. And fuck the world. Fuck everything that came with it. Look at Ankur Parikh. He's doing all this at ISB. He's teaching in a school. Look at what Ruchi is doing. He's homeschooling kids. It doesn't matter. They'll die. We'll die too. And after 10 years of our death, no one will remember anything. When you sense all of that, it's just so liberating. That then money becomes almost like something you respect for what it gives you. 
But you just don't. You're free. You're just free. You're just free. And that's where we are right now. We are truly free. We have a lot of money now. And we thoroughly enjoy our money. But we know that one day, and that day will come for sure. One day if that money is snatched away. We will not have anything to complain. Because we are enjoying this period very well. You know, I often believe that there are three types of freedoms in life. Financial freedom, psychological freedom, and then emotional freedom. Right. And all come step by step. That first you achieve financial freedom. That I have earned so much money, I don't need to earn more money. Or I don't need to think when tomorrow's food will come, from where it will come. 
Then you do that. Then you have psychological freedom. That if you go one level higher than that, then what does society think about you? Which car is it? Which house is it? If you come out of that race, then once you have achieved it, you have seen all your dreams. Then comes the emotional freedom. That 
I get rid of anger, ego, jealousy and everything around me. In your case, you are telling that it is the opposite. Almost the opposite. Almost the opposite. Where you are like that I... Emotionally or psychologically free ho gaya ki, kya hi ho jayega? Mujhe iss baat pe gussa nahi aa raha hai 
mai paise nahi kama paara hu. So emotionally free. Society kya bole ki koi fark nahi padta, ISB se ye, kya fark padta hai mai pahadon mai jaake raha hu, bo bhi free ho gaya. 
And then when you started to financial freedom aai. Freedom aai. Because it's so fascinating, right? Jo woh bolte hai na ki kisi, no three digits main ki, mat bhaag. Mad bhaag uske peechay, kyunki jab aap number ke peechay nahi bhaagte ho, to excellence, ya excellence ke peechay bhaagte ho, to success automatically aapke baas aa jaati hai. It's almost like that ki jab aap free ho jaate ho na, tabhi shahid wo cheeze wapas aapke duniya mein aane lagte hain, kyunki unn cheeze ko bhi aas lagta hai, yaar ye toh ab humi maang hi nahi raha hai, ye toh ab humare liye tadap hi nahi raha hai, ye kaise ho gaya hai. Don't ever be, and I don't know, you're the expert on relationships, but it's said that don't be easy to get. 
Because when you're hard to get, then your value starts getting established. That when this doesn't happen in my life, then what is lacking in my life? Because when this person is always in front of my face, then I never know the importance of it. Or I don't know. But when this person goes out of my life and something difficult happens, That's when I realized that what role did I play in my life or do I play? Which I value. Yeah. And maybe it's the same thing. You know, that's one of the other sayings which I say, I love that 
I'm recollecting everything. And it's there in my organization, right outside this office, this studio, you'll see first quote or first chain of value, that quote ended up becoming a value chain or value system for everyone who did it, right? 
It's like, Making money is like orgasms. The more you chase, the lesser your chances of getting it. I love 
Focus on enjoying the process. It will happen. It will happen. Absolutely. So it's almost like that. I think I realized it much later. I'm still not... I'm still not in that phase where I... I will be able to think what will happen in the absolute bottom, how it will happen. Because I will tell you my realization for a very short time, I 
mean due to some fights, due to some of my own decisions, I went through a phase of XYZ multiple in my life, which was pandemic when I left Indore and came to Mumbai. And at 
that time, first time I realized about not having money is what and 
My learnings and lessons were very different than what you had. So my, the two very important lessons I learned that when you don't have money, what happens? First of all, your words don't have much value. And that was one of the biggest learnings for me. That the power thing which you were saying, when people feel that you have a lot of money, then your words have a lot of value. Now say the most basic things, people will say, it's weight, I mean, what are you saying? And you don't have money in your pocket. Even if you say very intelligent things, it doesn't matter to anyone. 
People don't want to listen to you because there is not much value. That is the first thing which I have realized. 
This is how society functions. I may be completely wrong. Sure. That what happens in large society, but in the society around me, this happens. That's what you experience. And then second, which I found an important lesson that I think at least from where I have come, if Har kisi ki us type ki society se log aaye hai, toh jab paisa nahi hota hai na, tab aap bahut insecure ho jate ho. Ab aapna confidence lose kar dete ho. Because I saw that main jab kisi restaurant mein jaa raha ho, 
main ek bada likha, achcha, English mein baat karne wala, confident insan ho, mujh mein upar se niche tha, kuch galat nahi hai. par mai jaake ek restaurant mein dang se order bhi nahi aara tha, kyunki mujhe daar lagta tha ki agar itne mehngi cheez deti, toh mai saamne aale ke saamne yeh kaise bolunga ki hata de. 
Right? 
Toh yeh toh bahut chota example hai. Yeah, I get it. But har jagay. Main, dosre, jo mujhe lag raha hai ki saamne wala mutsa zyada successful hai, rahis hai, ya zyada paisa hai, usse baat kaise karo? Main apne mein insecure ho. Saamne wale ki agar body mutsa zyada acha hai, toh mein insecure ho. Uske paisa zyada acha hai, toh mein insecure ho. It's, I think it makes you insecure when you don't have money, no? At least, 
the more you think you should have, if not that much, you become very insecure. That's what my learning was. And maybe it is a very surface level learning for someone like you who is much elevated in spiritual grounds. There is also time. I learned this at 25 and I thought that I have learned a lot. 
I become very insecure in life because I don't have money. At the age of 25, this is a very good lesson. Generally it is because you will approach yourself and your life in a way that you don't feel those things which will then set you up. Exactly that's what happened and after that I 
Yeh mera, what do you say, maksat, goal, target bana liya, ki now how I feel, how confident I will be should never be dictated by money. In the beginning, we were talking about trust. Aur wo baat aadi rahi gayi. Ki conglomerates nahi hogaya, I wanted you to go deeper on that. And mai usse pe creator world pe bhi aunga. You said ki India mein, trust deficient economy, isli India jaisi countries mein conglomerates work karte hai. 
that there is a central name, Patanjali, so they will buy everything from there. Now it's a bit of a mess. But just Tata. Tata, Imami, Patanjali. In India, now that you're saying, I'm thinking that there are a lot of houses that write their name on top and all the products run on their name. And we never stop and ask them, why are you in this business? You... You are selling salt, you are selling cars, you are selling schools, you are selling hotels, you are selling hospitals, you are selling steel, you are selling chemicals. Not everyone can do all this. So why are you doing it? We stop asking this question because of faith. We have faith that they will do it. We have faith that they will do it right. 
We have faith that whatever we bought from them was good, so whatever we buy new will also be good. And this is the virtue of being a trusted brand in a trust deficient country or culture. This doesn't happen in the US, what we were talking about. In the US, conglomerate is the closest that we come to it. But there are mostly specialized players. Apple, Walmart, Amazon. What business do you have getting into this business? What do you know about this business that you can do it well? And for the first time, sorry, not for the first time, but in a really long while, we are seeing an Elon Musk trusted brand, which is almost like the house of X, that he is doing SpaceX, he is doing Tesla, he is doing Boring Company, he is doing four other things, he is making Neuralink. 
So he is doing so much and suddenly you say that And I at least try and triangulate this fact that people have this faith in that person that he can bring the best talent to solve any problem. And he doesn't have a shortage of resources. We have this faith that that person is a magnet of maniacal talent. Who lose their existence and get caught up in something that they will keep doing. And there is no lack of money. This is our belief. We don't think that Elon Musk has dug in space and here and there. And he will dig a tunnel too. No. We just know that money is infinite. And talent dies like a madman. And that is how it's manifesting in a really long while. 
But... All other avenues, like you will see, there is nothing like this in Google commerce. It's so surprising that a brand that we use every day, we are not ready to buy things from it. Because we have never paid Google for anything. We have never paid Google for anything. We have not paid for Gmail, we have not paid for Google Maps, we have not paid for Google Search, we have not paid for YouTube. Abhi bhi roar hoke hi deh rahe hain 
premium pe. Wo bhi Ankruwale ko ki ads dekh ke hi. Toh aisa nahi hai ki humne like yaar leh lo. Aur Amazon aisa hai ki humne ye chamakta hi nahi hai ki Amazon content kaise kar sakta hai. Amazon toh commerce company hai. 
Wo toh sirf commerce hi karegi. Aur hum usse sirf commerce hi karwata hai. Toh agar bahut log ko jisse ye nahi pata hai. IMDB which is the world's biggest movie database site is owned by Amazon. Oh I didn't know that. Because 
Very few people will accept it if they call themselves an Amazon company. Which is so bizarre because if it was in India, then first of all they would have put Amazon. Also an IMDB company. It would have been the opposite. It's not there. IMDB means we are the God of movies. We know movies better than anyone in the world. We don't need Amazon. And if we give it a name, then it will be negative for us. That is... I'm thinking, if it was Amazon, I would instantly think that it's rigged. 
Yes, exactly. That they are trying to sell it. Yes, they are trying to sell their prime because of this. Exactly, right? And that's it. It ends. DP Review, which is the world's biggest photography website, is owned by Amazon. Diapers.com was owned by Amazon for a really long time. Fun fact, which has nothing to do with this conversation, but I really love this. Go and, whenever you are there, go to Relentless.com. Okay. it redirects to Amazon.com. Really? 
That's cool. That is so cool. That is so cool. I love that. Relentless.com redirects to Amazon.com. They own the domain Relentless.com. That is so cool. That is freaking cool. That is like a boss move. Yeah, like who's relentless? Me. I know, me. We've been doing it for donkey's years. 
Don't teach us shit. Nice. You know, this is making me wonder that, Is that also a reason why the large American companies become global? Because they invest the extra surplus money in other countries rather than in other businesses in their own country. Do you think so? Yes. Think about like McDonald's, Starbucks. Even in India, there are large companies which are probably bigger than these companies. Some of them right, let's say conglomerates and they They invest more money here to start a new business. And I never thought about it that way. But yeah, that could be explained. They know that McDonald's has become such a trust where we have to go to a place where that brand is trusted. And if it happens, it will automatically pick up. 
Not automatically, but it will take less effort. We will spend the extra money we have earned from McDonald's. Now instead of making McDonald's bikes, Exactly. Make McDonald's globally. Make Nike globally. Make Apple globally. Okay. Drawing trust thing. How do you think how did Tata make trust in Tata? I'm leading to a very good question on trust. I'm sure there is a... Trust is one of my... But why Tata? There are so many companies. So many people must have tried. How did Tata play? Fundamentally, I am asking you a question and I want people to think about it. Fundamentally, let me tell you some things. If we look at it, Tata was not even Indian. Right, correct. So, if people say that in India, there is a hero story and Indians like it, they like rags to riches, then that Tata is not there. 
It is only with money. Still, people like Tata more. Then, second is that in India, people say that privilege is hated. That there are more privileged people. They didn't understand our problem, how to celebrate them. Tata gas was also not there. After that, they all said that the government, media, who controls everyone, who influences, who makes friends, they don't like them much in India. Even that Tata didn't do anything. Everything they do is as good as every other conglomerate in the world. So they also did everything. Still, why them? And by the way, he has also given it to the kids. Yes, yes, absolutely. It's a proper... It's not like the first time someone else will get it. Yes, the first time someone else will get it. 
Till now, there were only Tata's. Tata, Tata, Tata only went on next. And Tata Sons will be... I recently completed a book on Tata's and it was very fascinating how Ratan Tata's very clear mandate was that Tata Sons' ownership in Tata companies should increase. Because he felt that it was... Diminishing and declining, and he did that. Not with any Malintent kiya ownership hona chahiye sir, but he just said ki Tata Sons ka ek contribution jo hai wo, We should not be at the whim and fancy of some Hostile takeover. Yeah. Jahan bhai, Family trust hi protect nahi kar paayega company interest ko. Toh family trust ko woh bhi support karte hain. Jo. Aur woh bhi bahut heavily family ko hi promote karte hain. 
Right. Toh bhi. Aisa kya kya unne ki trust bhen gaya. So I feel there are three things. As As with everything in Instagram. So number one, no particular order, is in India, if you have money, then you have respect. But if that money becomes a show, then it becomes a little hatred. Case in point, say Vijay Mallya, Case in point, say, Jamnagar. These are all what is considered a flashy, unnecessary display of wealth. Where you're almost trying to... I'm very sure they didn't mean it. But it comes across that you just want to show how poor we are. And you want to show how rich you are. That you can make anyone dance. You can call anyone. You can give anything to anyone. 
That does not fit in culturally with us. And Tata's to their credit, have never done that. The portray, whether it's PR, whether it's their own personality or their demeanor, they have never shown their poverty. It's always been, yes, we are poor, because we work hard. But, we don't want to show how poor you are. And we don't want to show how rich we are. Like you would never see, like Ratan Tata's fond of planes, but you would never see his image flying a plane, a private jet. Exactly. He has all sexy Jaguars. He owns a bloody company. But the image we have is that Ratan Tata drove a Tata Nano on stage. The launch of the one lakh car. So that's one. Second, trust is not that I have faith that you won't make a mistake. 
When is maximum trust built? Maximum trust is built when you make a mistake and you own up to the mistake before people point it to you. That is when maximum trust is built. And that is what I feel Tata's have done commendably well. Okay. Example? It would be several things, whether there is a factory union problem. Here's a great one. I don't know how many people know this. Tata's have been credited to bring the 40 hour work week as a concept in the world in 1908. Before 1908, there were no working hours for people and there was no concept of overtime. There was no concept of fixed hours to get a fixed salary. You were given a fixed salary, but you could be asked to work 24 hours a day if your work required that. 
Tata's were the first companies to come up with a fixed schedule of work, bring the concept of overtime, bring the concept of pension, bring the concept of health insurance, because it went through phases where they realized that their productivity was at a loss, and they were making the same mistakes that everyone else was making, and they were like, we own up to this mistake, this is not sustainable. How many hours will we make a person work in the factory, before he breaks his stomach there. We should make a guardrail because we are the one who is facing the loss. But to solve that loss, they have also helped others. And that is fascinating. Because when you own up to a mistake before the mistake is pointed to you, it elevates your trust index intensely. 
Interesting. And that's what I think that Tata's have done commendably well because they have been very consistent With that, whether it's the Bombay attacks, 26-11 or anywhere else, like they've always been at the forefront. It wasn't their fault, but they didn't have to go out of their way to acknowledge everyone who just literally served with their life as a chef, as a waiter in the Taj hotel when they didn't need to. Like it's a job bro, get out of here, save your life. What? Is in the minds of someone to say, nahi yaar yeh mera guest hai, mujhe apni jaan deke is guest ko bachaana hoga. I have goosebumps when I'm saying this, but that is the kind of thing that they would build. 
So that's the second. And the third is consistency. It's predictable and consistent. Which is not to be the best, but to be predictable in what you expect from them. So, go back to the Dark Knight. The beautiful scene between Joker and the… What was the name? The guy who was responsible for the city of Gotham. Bane. Not Bane. This is the Dark Knight. I have not seen that. Oh, you haven't seen that? Okay. Never mind. Never mind. I'll forgive you. I'll forgive you. What? So, there's this really famous scene between a guy who's not important for this conversation and Joker. And Joker says this beautiful thing. He's like, if you tell people that there'll be a bomb blast tomorrow, everyone will be okay. 
Because it is what they expect. And Chaos is when people lose their mind, because when something happens unpredictably, they can't know beforehand how to prepare themselves for it. And then he adds a little chaos to this world, which is where the movie draws its theme from. But what he's essentially saying is, it actually doesn't matter what is the standard that you're delivering as long as it is predictable. Because people then align themselves to that expectation. And all that they are measuring is, in my mind was this, did you do this or not? In my mind was this, did you do this or not? In my mind was this, did you do this or not? They are never like, in my mind was this, why didn't you go above this? 
They are not even expecting it. They are constantly measuring you against their own expectations. And Tata does that commendably well. They are constantly hitting it. in terms of their delivery, in terms of whatever it is. And there have been of course misses. Let's say Tata Nano is a great example of that. Then they'll be the first ones to raise their hands and say we admit it. Goes back to the point, second that I made. But consistent, predictable delivery. And over 120 plus years. So when someone is consistently delivering for 120 years, then people think that this can't be shown they can't pretend to be somebody else for 120 years. They are this person. This is who they are. So that's why it becomes a belief. 
And everyone else has either faltered on one of these three things or never had one of these three things to begin with, which is why they haven't been able to build that trust. You know, I feel there's fourth one more thing which I have noticed in Tata because I'm fascinated by them as much as we all are. I think Tata's because of one more thing they live or they get trust or people want them to win. They have always, their advertisement or whatever they have marketed about themselves, they have not done it for themselves, they have always done it for the country. They have attached everything with the growth of the country or with the agenda of the country. Whether it is salt, it's just iodine bro. 
Right. For the country's salt. For the country's salt, yeah. Right, same with tea, Pura desh ko jagana hai. Steel ho to pura desh ko banana hai. Har jagay unho ne bhaat, unho ne ek bada purpose de diya logon ko ki hum ye khud ki jai bharne ke li nahi kar rahe hain. Hum ye desh ko aage le jaane ke li kar rahe hain. And ye sense of purpose batana very consistently through all their communication. Every communication. And I think that really really helped them win. That is truly the case. Unho ne ek purpose apna ek level upar kar diya ki personal needs hai hi nahi hamari. And then your first point is that they don't even see their personal need. They don't even see it. 
Ratan Tata lives in Cuff Parade at a very expensive location. And he is fond of cars. He is fond of cars. He is fond of planes. He does everything. Everything he has. But you will never see him doing it. This is a very good point. Now coming to a point that same thing a content creator or a personal brand, how can he do it? How can they 
build trust? Because I think the whole world is moving through, I have, again, another quote. You must have seen this. I say this a lot. It was pinned on my Instagram post for the longest time. 
Everybody who wants to become successful will become a content creator either by choice or by force. There's no other option for them to do it. 
You have to become a brand. Content creator, it doesn't mean that you have to make a reel everyday. It can mean that you have to send a newsletter once a month to your company's employees. It can be, that's also content creation. So people often confuse this whole thought that we don't make reels. You write on LinkedIn, you are the creator. Shut up. So I feel everyone is going towards personal brands. And personal brand, the way it is growing, a great example of Elon Musk as well, that people are now, liking the thought, personality, attitude of an individual. Toh wo insan kaise trust bana hai? What can we learn from these large conglomerates? Or what have you learnt? Because you're doing the same thing. 
You're building trust and I know this that you won't do anything to break people's trust and you would try to protect it if in some way it's getting harmed also. I've seen that. Analyze that. I know you for that reason as well. That's evident. Yeah. So, how can somebody build trust? As a brand, I'm talking. Sure. So, first of all, my question is, in an audience, usually it happens that how many people are sitting here who are a personal brand? And as expected, one or two people raise their hand. So, that's okay. Then I ask the question, how many people know you by your name? Everyone's hand is up. Okay. How many people Aapko aapke kaam se jaante hain. Sabke aad khade. Kitne log aapko aapki fitrat se ya aap kaise insaan hai usse jaante hain. 
Sabke aad khade. Hota hai dekhiye aap sab by that measure ek personal brand hain. Toh ye toh kabhi bhi shak ke saath mat jeena ki kya main personal brand hoon ya nahi hoon. Har ek insaan jo kisi bhi aur insaan ke saath rahe raha hai. Woh ek personal brand hai. Love it. The only difference is how many people People know of that brand, but not the fact that whether they know of the brand or not. Simply, it is made up of these three things. Your name, your work, and your nature. Your name means, when your name is called, then what do other people say about you when you are not there? So, like someone asked you, what's the difference between you and Ankur? 
For that, you need to have a point of view on Ankur. And the person asking you also should have a point of view on Ankur. Which means Ankur already exists as a brand without him being in the room. So that is established. Then work. What does Ankur do? What do you do? So with him. And then if you have ever interacted with Ankur or not, but you have seen him from a distance interacting with people. So how is that person? And what does he say? How does he present himself to people? All of that forms a persona. And the only thing that people are now Subconsciously measuring is, is this persona a predictable, consistent persona or not? Do I see this persona being replicated consistently over a period of time or not? 
And strangely enough, just like a corporate brand, it doesn't matter what that persona is. It doesn't matter whether it is the right persona or the wrong persona. So many people say, what has happened to the world? How did we... Idols have been made. This generation is following this. It is not about right or wrong. It is about the fact that. Whoever he is following. He sees that he wakes up every day. And makes the same persona. Or exhibits. Which is in his expectation. Whether it is right or wrong. It doesn't matter. So if a person at the age of 25. Is showing off his Mercedes. And showing off his Omega watch. He is the same. he is not creating a fake, he is genuinely so immersed in his money that he has become his own being. 
So when he consistently talks about money, and only shows money, and only talks about buying a house, and only talks about buying cars, then people consider him a personal brand because they are attracted to that conversation. And if a person Talks about simplicity, knowledge, something else, And only talks about that. They are attracted to that. People will self select Who they want to follow Depending on where they are in life. Early on, they might follow money. Later on, they might follow relationships. Eventually, they may follow knowledge and spirituality They will make their choices. What they are constantly looking for Is somebody to follow. That somebody will always be someone Who has done that persona consistently for a period of time. That's it. So to answer your question in two words, consistency and authenticity. 
You do something consistently, and it's only possible when you know it authentically. You can't fool around. Nobody can be consistent at doing something that is not authentically them. Nobody can be consistent. At doing something that is not authentically them. Because they will break at some point of time. Somewhere or the other it will burst and you will see. That this is the real thing. And that is when the personal brand is gone. But somebody who does that consistently well. Is only doing it because they are authentically that person. And people will then follow. And this translates into a beautiful life lesson. Don't try to impress people in life. Jo tum ho, wahi bane raho aur dekho ki usse kaun kaun impressed hota hai. 
Find your tribe. YouTube pe saade 400 million log har mahina aate hai. Sirf humare desh se. Saade 400, 45 crore log har mahine YouTube ko access karte hai. Agar aap consistently content banayenge, toh us saade 400 million me se aap kuch audience guarantee That means irrespective of what you're doing, You will always find enough people who will follow you, even if you are shit. As long as you're doing it consistently. As long as you're doing it consistently. And that is how you build a personal brand. You said, hold on to anything and show your personality. So your personality is inherently that I'm calm. Now I... I'm emotionally free that I don't get scared that what will be worse and all of that. I am out of tough times, a lot of things, right? 
So if you keep doing that for a long time, then your brand will be made. Similarly me, let's say I am very zeal, enthusiastic that I want to change the world, I want to make a global brand from India. If I stay true to this and till the time I stay like this, then my brand will be made consistently, right? This would. But then now the idea of race starts. Like you and me, we both want to build brands. How can we make a big brand quickly? Why do we have to do it quickly? Why not? I am talking from a purely 20 year old. I am in my 20s. I am in a hurry of everything and I have thought many times that why is it so? 
I don't know but it is. And I think this is the thought process of every 20 years. I don't know what it is. I don't want to show it to my friends. Mahabaab ko prove karna hai nahi, khud ko prove karna hai nahi. Fir bhi kyu jaldi hai. Chahiye mujhe sab chahiye aaj hiye. So how do we build up, like I keep thinking because and I tell you where it comes from okay. I think it's very unfair and it's almost like a paradox but I think that's true ki hum log 20s mein humare aaspas inspiration dekhte hain. And then we see how successful they were in their 20s. Or if someone is successful in their 20s, then we see that he made a billion dollar company so quickly. 
He made such a Tata-type brand. This is 20 years old, this is 22 years old, this is 25 years old, this is 30 years old, this is 35 years old. And then we think that I can also do it. What is lacking in me? And that's how you want to build it faster. Because you are just seeing examples around you. You are like... What am I doing wrong? Or maybe what am I not doing hitting right? Because I am also working hard. I think I also have a brain. All of these, I am making very 20 year old thoughts. No, I get it. And this is, I can give you in written, all the people I have met, someone who has billion dollar in their 20s, and someone who just makes 10,000 rupees a salary in their 20s, everyone has a similar thought. 
Yeah, absolutely. Absolutely. So, how do we build bigger brand? How do we build a bigger outcome for ourselves? So, there are multiple layers to this question. First is to understand why are people in their 20s in a hurry. It is not because they are in a hurry. It is because the time required to succeed as a percentage of their life lived so far is a meaningful share. Here's what I mean by that. Let's assume, yeah. Explain me in Hindi, like a basic language. In 2020, we started our content journey on YouTube. Within a year, we hit 1 million subscribers. Which was fantastic. I lost my mind. I told my team, we hit 1 million subscribers within a year. Meaning, if we keep going at this rate, then within 10 years, 
10 million subscribers. And he was listening to me and saying, have you lost your mind? It will take 10 years for us to reach 10 million. And I said, we will reach 10 million in just 10 years. And it was such a divergent reaction to the same goal that it set me thinking, man, How is that possible? It's not like I'm more knowledgeable or smart than them or anything. So I came up with a very simple explanation in my mind. That I'm 40 years old. For me, 10 years is 20% of my entire life. They are 20 years old. For them, 10 years is half of their life. Half of their life. So you will tell someone, your half of your life will be spent in this work. 
They will say, I'm not doing it. Are you crazy? I'll give you half of my life for this. So it is not that he is in a hurry or impatient. It's just that it takes a lot of time to make any big thing. You can prove this with data. You can prove it with research. For example, in the US, a unicorn is made in 5 to 7 years. In India, that unicorn is made in 7 to 9 years. It takes so much time. Of course, there will be exceptions, but on an average, it takes this much. If it takes this much, So the only difference is that those who start at the age of 18, they didn't know this data. That's why they started. 
Because if you tell anyone at the age of 18 that it will take them 9 years to become unicorns, they say, I'm not doing it. I'm going to McKinsey. It's a better way. But when they don't even know, they just enter. Because they think it will be done in 2 years. And when it happens, then they think, yes, we have reached. So it will take that much time. Sirf the awareness ki utna waqt lagega and the decision to make it happen or the lack of awareness or ignorance ki yaar pata hi nahi hai ki itna waqt lagega toh goos jao kyunki wo dimaag bandh kar ke andar jaana hai. That is the key difference. I don't think ki aap kisi bhi legitimate tarike se legitimate tarike se iss journey ko short circuit kar sakte hai. 
Yaar reduce kar sakte hai. This is the right to passage. Yeh aapka baptism by fire hai. You can't escape from this. The right things that will come in life will come with time. And it's been three years for you too. And I won't want it. But let's say after four years, when you're really at a very, very big level, House of X will be big, of course, Rajamani will be big, figuring out will be big, all these things. Then you'll be like, yes, it's been seven years. I kept saying it and kept doing it. I was so eager to do it within 3 or 4 years. But it took 7 years. But you didn't regret those 7 years. And at no point of time did you feel that it's enough. 
You can't do it anymore. Because that momentum was forming. That I feel is the truth. And that's why, not surprisingly, Data suggests that the probability of success of successful startups increases with age. There is a lot of data in the US that has proved this. Age of the founder. So the average age of success is 35 to 37 years of the founder. This is when the Probability is a peak, we will plot it. So the peak is at the age of 35-37 years of founding age. And it doesn't matter if it is their first startup or their fourth startup. So they haven't done any immaterial startup before. 35-37 is the sweet spot. When you start a startup. Yes, when your probability of success is the highest. 
And then people try to triangulate or predict it. trying to explain why this happens. So, there are multiple things like, experience is more, maturity is more, they have done a lot of things. But I genuinely feel that a very simple thing, which will be very difficult to account or calculate, is they are okay with how much time it will take to succeed. And at the age of 25, it is very difficult to give a commitment of 7 years. But it is easy to give a commitment of 7 years in 35 years. So, that commitment of 7 years is only 7 years more. 35 have lived, not much is left. If we do 7 more, we might reach there. Because I met Ali Abdaal in London. 
And I told him this, which I thought was a very simple thing to say, but it struck him. To Ali Abdaal. To Abdi Abdaal. And maybe it struck him because he's also 27 and I'm 44, so there's a lot in between. I said, Ali, last man standing is actually a strategy. It's not an approach, it's a strategy. That I will stand till the end. Because other people will either die or get tired. But if I stand till the end, I will win. And in life, you can pick up anything and see, last man standing is actually a strategy. The one who stands till the end, he wins. It's not necessary that he was the most talented, it's not necessary that he was the most sharp, it's not necessary that he was the most expensive or cheap or anything else. 
He was just standing till the end. So survival is the surest way of succeeding. So, you gave a very long answer but this is the answer. But, a question on this and I agree with what you are saying. But, my 20s brain. Please, please, yes. Some people do life in a hurry. So that... Would you account that to just luck? Yes, it's mostly luck. When you see, someone got fired in 19 years, in 25 years, Mark Zuckerberg in 27 years, youngest billionaire, etc. You don't know what are the unexplained factors that set him up for that success, which so many people never had access to. Like when we listen to Bill Gates' story, he himself said that I went to a school where 
There was a computer. How many schools were there at that time where kids had a computer? It was the only school in the city. Exactly! How did that set him up? It's not like all those kids became technology experts. No. There was something else in his life that was only for him. There was something else that was only for him. There was something else that was only for him. So the funnel kept getting smaller and smaller. Two children would have come out of it, one of which was Bill Gates. The chosen one. The chosen one, the lucked out ones. And then of course there is hard work, hard work, hard work, that's all. But because we can't measure luck, then we dismiss those things so much. 
And I don't want to dismiss it as saying that this can't be achieved because that's a defeatist approach. So it's not that we can't learn anything from those who achieve very quickly in their 20s. But this is also so important that Something has happened with them that may not happen in your life and you can't even achieve it. And it doesn't mean that you will never be able to reach that level. Maybe it will take more time. But the impossibility of that is not the truth. Fair. It will take a lot of time. I totally agree with a 20 year old. I'm just staying true to what my feelings are. Like honestly, I used to pretend to be like, yeah, I understand and this and that. 
And I can do the same thing right now. I can pretend to be wise and take all of it. And I'm like, no, I'm not like this at this point. Yeah, exactly. Maybe one day I'll understand. But my brain right now functions in that way. There has to be a hack which I will find out. And it's, I also account 99% of whatever I've, I'm doing and I've done is luck. 1% is me putting the effort. Agreed and that happens with everyone's life. But I think that 1% has so much power that it can change a lot of things. No, it's quite possible. Absolutely. But according to you, there's no hack. That's coming back to... That's the heartbreaking news that I give to people. 
My job is the same as an educator. You will come in like... I love this approach. Guys, if you think Ki umeed hai aur kal hum phor denge. Toh please mere channel ko subscribe karo. Aao saath mein phor denge. Agar aapko lag raha hai aapne phorne kohish kari aur hopeless ho gaye. Toh please yeh wala channel hai. Yeh aapko wapas le aayenge. Ankur aapko wapas track me legayenge. Please. Hum dono ek dusre ko support karte rehte ki aise hi jayega. Bohot zyada lag raha hai ki Ankur slow chal raha hai. Aajao. Exactly. This is good. I like this. Next time I'm going to say this to people. Yeah, that's right. Guys, I'll give you a very good example of this. You are, for people, a friend. 
I am a teacher. Here's the difference between a friend and a teacher. You are growing in life. You are also learning things. You might get married someday. You might have kids. You will grow as a person. You will change as a person. And your audience will change with you and you will change with the audience. So you will live your life like a friend. So now money is important about money, then about relationships, then about children, then something else. I am a teacher. I can never be their friend. I will keep telling them the same old content over and over again because I am teaching a class. And that class by design will end at some point. And I often tell people, at the point when you find my content repetitive, congratulations, you have graduated from my class. 
Please move on to the next teacher and I will bring another student to my class. I can't be your friend. Ranveer can be your friend, Tanmay can be your friend, Raj can be your friend, because we are the same age and they will grow with you. Content will also change. What was Ranveer's content before? Make biceps, do all this. Now spirituality, tomorrow something else will happen, that will happen. Yours was... Angry young man. Now this loving beautiful relationship. Exactly. You will also mature. As you grow in life. So people will grow with you. And you will grow with people. This is the fundamental difference. In content I always say. There are three roles. You can either be a friend. Or an entertainer. Or a teacher. 
And it is most important. That you choose. Which role you want to play. And then if you do this for a long time. Then people will. Exactly. Because. The challenge becomes that people become friends with the entertainer, or friends with the teacher, or try to become friends with the teacher. That can't work. So, I say, there are three C's in content. I talk about the three C's of content creation. There is copy, curate, and create. Early on, you should 60% copy, 30% curate, and only 10% create. And as you progress, this ratio should Completely change. So what does copy mean? I will go to Raj. I will consume his content. Now how can I say this in my own way? Or what I often do. 
I will pick English content. And I will tell him. How can I make it for Hindi or Desi people? So that's copying. Curation is. What you do very well. I have gathered this information from 4 people. Or from 4 books. Or from 4 movies. Or from 4 this. Aap ke liye kyunki information overload mein aap ye sab seekh nahi sakte hai, main aap ko sikha raha hu. Create is meri zindagi mein na yeh hua hai, mainai yeh sikha hai, mainai yeh anubhav kiya hai. Wo sabse mushkil hota hai. Isle usko sabse kum karna chahiye shuru mein. And zyadatar apna copy aur curate mein focus karna chahiye hai. So a lot of the paralysis that happens with early creators is, yaar hum kahan se create karenge, kahan se aayega content. 
Bro content ki toh kamee nahi hai duniya mein. Aapko copy karna hai aur bilkul without shame copy karna hai. And you have to add your own flavor. Aapko curate karna hai because people love that effort you've put in to gather thing. And bahut kam aap create kariye. And jaise jaise thoda sa aapka experience banega, expertise banega, aap is ratio ko tilt karte rahe. I love it. I love this. And I have a similar version of doing the content in the same way. So I call it learn, teach, and then opinionate. Yeah. Okay, so it's like, let's say I made a podcast with 10 other people like Ankur. I learnt from them. So whatever they said, I made it as it is. And I'm telling you that I learnt it from them. 
But now I feel like, this Ankur thing was right and not this. So then I'm adding my own flavor. Okay, maybe, why it felt like that, then I give it a background. I applied it and showed it. For example, let's say time management. Organizing. Yeah. I don't like it. It's not right in my life. Maybe I'm missing something fundamental. So I don't think it's the only way to be successful. Organize it. Correct. I don't think so. This is my opinion. So then I think then you start building more like a better community. Yeah. Because people are waiting for your opinion that okay, you learned content from everyone. Now tell me, What did you do? Did you apply or are you telling us? Exactly. 
You're telling, you're learning from this. Okay, last 2-3 topics we'll touch. Because we were talking about content creation, right? And we were talking about knowledge, we were talking about advices, right? So, I have a very interesting question. Recently, Sebi did this. Where now, you can't make advisory content. You couldn't make advisory content before. But if you have more than a million followers, If you're tagged as Finfluencer, then you can't do it at all. Which, you got a pretty evident tag of Finfluencer, right? I was never in that zone. I didn't get the tag of Finfluencer. I was very happy that way. That it's a good thing. Because I had made some content in between. On finance and stuff. But it was also a very personal journey type. 
Not a hardcore content like you make or Sharan makes. Or Rachna makes. Do you think it affects you now? It never did and still doesn't. But now that SEBI has done this, will there be any difference in the content strategy? Not at all. Nothing has changed. So, two or three things. Because they are chasing more. They are keeping more eyes. And then people will say that you can make advisory content or not. So, I never had advisory content. It was never about buying this stock or this mutual fund. Because I am not an expert about it, so I never talked about it. But you talk about mutual funds. The concept of mutual funds. The concept of mutual funds. Yes, yes. Because I'm not endorsing a brand. 
I'm not talking about any specific brand. So, SEBI's guideline is very clear. That you can't endorse any brand. And you can't tell anyone where to invest as a product. When it comes to stock market. So, you can't say... Buy HDFC, SBI, you can't say go to Zerodha or Groww. So now you can't promote fintech brands? So fintech brands, we did very less but now it can't be done by law. So for example, let's say there is a small case, right? Because I'm talking about one of the safest, let's say fintech company to promote. Fintech startup to promote, right? Because it is very personalized, small case, put it in themes, it is great. I feel that rural India is growing, so I am putting it, you see. 
You can slide by it, right? So you can't promote small case. Small case as a stock market investment, no. But small case from some other investment product, yes. Like? Like a loan against mutual funds. Loan against mutual funds does not come under SEBI regulation, as much as I understand. It's a different asset class because it comes in the loans industry. So, if they launch a small case, which they have done, I can promote it by law. Okay. Now they can't promote the basket. They can't promote the basket. They can't say that take this small case, middle class small case. Or take this all weather investing. We are not promoting it yet. Exactly. So these things. They can do it but it's a grey line because it's still an advisory paper. 
It has not come out as a regulation as yet. Got it. But I stay clear of this. Because there is a lot of clarity that earning money from content was never the objective. Objective was always to build trust. And the main focus is webveda and education. So that's the main focus and that's where the game is. Okay. So you are not concerned much about it. Our business stream is very clear. Our dominant nearly 70-75% of our content revenue comes from corporate talks and my time in such events and etc. Which I really like doing much as Lu. Public speaking, I really like it. I really like going to companies, going to colleges, talking to them, interacting with people. And I get paid very handsomely for that. 
So that makes up for a lot of that money. Brand endorsements were always low. And there were a few brands with whom I personally used to work as a customer. So I used to endorse them too. But even if it worked, that was perfectly fine. Abhi bhi mai baat karta ho aise. Ab na almost kul ke baat karta ho. Like maine small case liya hua hai, maine IND money liya hua hai, maine yeh kiya hua hai, woh kiya hua hai. Wo saare brands jo mai use karta ho personally as a customer, un sabke baarame baise bhi baat karta ho. Lekin aap dar ki bina karta ho. Acha haan kyunki aap paise kabhi hai. Hai hi nahi, kuch money involved hi nahi hai, kuch transaction hi nahi hai. 
Fair, fair, fair. And so you are not bothered about... Personally, I'm not. Because this is not my game or my business. 70-75% of your money comes from corporate talks. How much do you charge for a corporate talk? 9 lakhs per hour. 9 lakhs per hour? That's a pretty handsome amount. In fact, I would think that's one of the highest in the country for keynotes. For a non-presidential person. Non-celeb. Your celebs are crazy. But then it's an appearance fee, not an education fee, not an inspiration fee. This will be a talk, I will speak for an hour. I want to talk about, because you talk a lot about money, so more than money, I want to talk about hustle culture. And money, I'll touch it in this building wealth. 
You run a company where All are remote. You don't need people. You live in a room. The whole world operates in a room. Correct. And the whole team, as you said, all goes on Zoom call. Remote work. I can't do this. I can't do this. Okay. Tell me now three things which are very unusual in your selection process. Because we have to find those remote people. I can do a separate 3-hour podcast on this. Just tell us 3 highlights. So the first thing is... Your whole LinkedIn career is based on this. We send each applicant a set of 20 questions. Which have nothing to do with their work. How are they human? It has to do with that. So this is an example of 20 questions. 
What's the worst thing about you? What is the worst thing about you? Pick between speed and perfection. Pick between money and power. If you lose one sense out of the five senses, then which sense can you live without? And why? How much do you get angry? When do you get it? When do you get impatient? Why do you get it? This is the question. You get a lot to know. Then we send them two emotional tests. The first emotional test is how much you are emotionally dysregulated or regulated. I don't know how to work with emotionally dysregulated people. What does dysregulated mean? They don't know how to control their emotions. If you get angry, you get angry out of control. Out of control. 
If you are happy, you are happy out of control. It affects the work a lot. They don't know how to control. Right. So they don't know how to regulate their emotions. The second one is attachment style. Every person has an attachment style. Based on how much love they got from their parents, caretakers or caregivers in their childhood. So secure, avoidant, dismissive, anxious. So we only choose secure attachment styles. This is our first filter. A lot of people get away with this. Then comes the second one, we give them a task. This task is not about what they have done in life, it is about what you have to do if you join this company. So this is a long-term task of one or two weeks. 
So some people give up on that too. Then we see their resume for the first time. Before that, we haven't seen anything beyond their name. Neither has anyone talked to them, Nor have we tried to chase them. Everything happens on email. So half the people don't do it. Half the people don't do it and we don't even chase them. Please, that's perfectly fine. Your choice, your life, your career. The people who live after these two processes, we do one-on-one with them. Usually around 5-7% people make it to the one-on-one. Out of that, we usually select 20%, which means we have a 1% selection rate. This is our entire hiring process. It's slow. But very very conscious. And because of this. I know that I will pick people who. 
Match in nature. Who match 
value system. Whose temperament, whose ambition. Whose style of working is very similar. And it doesn't matter what age they are. It doesn't matter what they have done in college. What they are doing, what they are not doing. And 
of course it doesn't matter where they live. What they do. None of that. And that is how. We go through our hiring. It's very different. And I've been doing this for the last 10 years. So this is not a new phenomenon. This was implemented by Groupon nearby. 2013 was when we first started. It's been 11 years since we started. And I have gamed this process to the extent. I can conclusively say that I am a handful of top recruiters in this country. 
When it comes to recruiting the right kind of people. With the right judgment. I very rarely... Go wrong with hiring. Go wrong with hiring. Because I never hire in doubt. You don't even have to explain the doubt. Do you have a doubt on this person? There is something that is not fitting. There is something that is not getting wiped. Yes, man. Will you be able to explain? No. It doesn't matter. Reject. Reject. You don't even have to think. You don't even have to load. And that is why, of course, it also helps that we are a very small team. We are not very rushed. We don't have any sense of urgency. It's not fake. It's not too fast. You don't have to do it, you don't have to answer anyone. 
There is no VCVC. Everything is ours. It's run on its own. Everything is on its own terms. So wildly different from what I did in the last 10 years. That I learnt it the hard way and implemented it on that. Okay. Last thing. What's your problem with hustle culture? What's the problem with hustle culture? Almost everything. Almost everything. No, man. I don't have a problem with the hustle culture. I have a problem with this thing that you don't realize that you willingly want to participate in that culture or not. You feel that you don't have a choice. Because the part of the hustle culture that will not happen, will lose in life. Which is not true. True. Absolutely not true. But the entire world is designed that bro, if you are not a part of the hustle culture, then you go aside. 
Nothing will happen in your life. Because there are only two choices. Either succeed as a part of the hustle culture or become a failure. That is the problem. Because many people are not built to sustain the hustle culture. People don't have that mental capacity, physical capacity, emotional capacity, mental capacity. And people then just break. And break not just in the moment, they shatter. And then they can never gather themselves because they think, shit, the same thing that we knew would lead to success, we couldn't do it. So now we are a perpetual failure. Now there is no hope in our life. And they are the ones who then suffer all through life because then they settle for toxic jobs, toxic relationships, believing that they are not good enough to get what they deserve. 
This was a very beautiful line. The perks of being a wallflower. You accept the love that you think you deserve. You accept the love that you think you deserve. What that means is that we always accept the same love that we think we deserve. So when you accept a toxic relationship, you feel that you can't do better than that. Aapko usse accha mil hi nahi sakta hai. Aap uthne acche hai hi nahi ki aap ke liye koi iss insaan se accha insaan bana hai. And wo tabhi hota hai jab aap khud pe hi barosa chhod chukka hai, utha chukka hai. Aur wo kyun hota hai? Kyun ki aap zindagi mein haar gaya hai. Ya log aapko bolte rahe ki aap haar chukka hai. 
Log aapko bolte rahe ki aap sahin nahi kar payenge. Toh wahi mera angst hai hustle culture ka. Ki wo sirf ek hi path nahi hai. It works for a lot of people. But it doesn't work for a lot of people. And you'll still make it in life. Fair. I agree to this. I wanted to know. Because I enjoy getting things. And you're good with it, right? It feels like you're made for it. That it is natural to you. So you're not pretending to be somebody else. Exactly. I also have a 20-year experience. Horizon. Horizon hai, 30 year ka, 50 year ka, I think about that okay, in a decade, mai kya karne wala hoon, aur timeline ki mujhe koi ush cheez mein jaldi nahi hai, right? 
But because I'm designed this way, ki mai har saal aise karta hoon ki muri pichle 10 saal ki mehnatis mehne jaya miche. I wanna go, every year I say this that, have you heard that? It's still day one. I live by that. I'm like, today, I wanna work way more than last year. Yeah. This year, this new year, I will say that I want to work way more than last 10 years. To me, that drives me. And I'm designed that when if I'm not doing that, I don't like it. It's just, I don't know how I'm built this way. And I don't say this to anyone else. With people who are working with me, all the people, everybody, they know when they say that, hey, I'm attending my friend's wedding. 
I'm like, yeah, chill. I won't text them. I will wait for them to come back and do it. It's not that you have to hustle with me. Like, no, I know what you do. So that all is there. Respecting everybody and I know not everybody is built for it. Not everybody is designed for this, right? In fact, the one test which I do every four to six months in the organization with the people who are working. In some form or way, I ask people, not me directly, but some of the other team member will ask me. And remember, okay, do you want to, next six months, do you want to hustle? Right? Or do you want to take it easy? So that we are clear. 
Nice. This has nothing to do with your growth or you as a person or your capabilities. But this has everything to do with, we know what kind of role to give you for next six months. Correct. And it can keep changing because I know that I am perpetually this crack person who wants to hustle 24x7. Not everybody will be. And there are people in the org who are bigger hustlers than me. I see them working late than me also and they are like this is life. So to me that is very fascinating. I think you attract same kind of people. Yeah you do. You do attract if you are You are this very hustle 24-7 on kind of person and you are just driven so much that you want to achieve things and change the world kind of thing because you are in your own illusion and you want to do it. 
You attract those people and you keep doing it. So, there is no problem with the timeline. There is no problem with 10 years, 20 years, 50 years. There is no problem with why others are not doing it and you are a loser or not. It's just, I am designed like this. So, I feel like why people are telling me that you are doing wrong. Why am I doing wrong? Because, If you look at internet, the moment you tell people that you want to work 18 hours, you want to work 20 hours, they shat on you. Yeah. You know, we saw that with Narayan Murthy. What happened, right? Happened with me once, then happened with Shantanu, happened with like multiple people. And I'm like, yaar, unhe wohi tarik aata hai. 
Toh bol rahe hain ki, jaise unhone wo successful bane. Correct. Toh uske saabse agar, Har kisi ko unke jitna successful banna hai toh ye karna padega. That is the price. Correct. That you have to pay according to him. Him. There can be people jo unse zyada successful honge, Aur woh sif 4 ghanta gaam karte honge. Correct. There is possibility. Yeah. But that's according to him and similarly according to me and similarly according to Ankur. There, So I think people should respect that. It's, And, At the same time I think you have a very fair point. Where, People start feeling that, Agar hum hasal nahin kar rahe hain, to hum kya loser hai. So I go with that saying that, okay, main hasal kar raha hu, aur mujhe lagta hai, main isi se jeetunga, kyunki mujhe maza isme hi aata hai. 
Agar tumhe maza aata hai, to tum karte jao, kyunki ye meje samaj mein aagaya hai, ki jis cheez mein maza aayega, usi se jeetogay. True, that is the sort of. Like there is no right or wrong way. There is no Bezos still day one. Or Elon must get obsessed way. Or Warren Buffett. There are multiple ways. Everyone is made. Warren Buffett doesn't do that much work. He feels it. He respects people. Steve Jobs. He abuses and works all day. So Steve Jobs way or Warren Buffett way. You decide. If you are enjoying one way, you should just choose that way and keep doing it. That is the absolute ultimate game. Lovely. It's never ending with you. I won't, I didn't even open this. 
And my incident with you was, you inspired me and motivated me to do something 
which I've never shared in public ever. I would love to know. So, I don't watch much of your content on YouTube because I'm not a YouTube consumer. I'm a very... Podcast sort of consumer. I will watch podcasts on YouTube and watch your content on Instagram. Reels and stuff. None of that inspired me. As much as I met you in a hotel in Delhi. Yes. For two minutes. Yeah, yeah. I remember that. You were there. It was night, I think. Yeah, 
you'd come from shooting some podcast at the North Vlog or South Vlog or something. Yes, yes. I remember. 11, 12. It was evening. I was there. Then I met you. 
I couldn't recognize you for a second. Okay. Because I got down and you were so goddamn fit. You made that blew my mind. And you told, if you've told this enough on public platforms, I think you're in your 40s. And you were like, you look like this guy who has like six abs and stuff. I was like, this is what... I am not as fit as him in my 20s and this guy is... So that inspired me a lot and I started doing so much consciously for health. 
so many people... So because it was on my head already that I want to do health, health, health. But I saw you. That was the day I started calling doctors on my podcast. I started getting people on my... And if you'll see, I remember... This was Nitin Gadkari's episode. 
Yeah, yeah, yeah. Right, I was at the time of Nitin Gatkari, I was with you at that time. And after Nitin Gatkari, if you look at my 
after his 10-12 podcasts, my health podcasts started. Yeah, I can totally now relate to that. Wow, that is crazy. So you have inspired me on that. That is crazy. I am so happy you shared the story, man. And I started taking care of my health after that. It shows, it shows, it really shows. Like you look like somebody who is Conscious of your health and taking care of it. And it is very difficult to do this in such a hustle. So credit to you that you are doing it. Thank you so much for doing this. 
No absolutely thank you. Thank you for inspiring and talking. I would love to have this again. Whenever you are here I can talk to you on multiple things. We should totally do that. Let's do data driven kind of stuff. We should do that. We will put this podcast. We will cut a lot of its shots and clips. Which will work the most. We will go deep down on those topics. 
That's it. Perfect. Done. That's the way to do it. Perfect. Thank you, man. Thank you. All the best. 
you so much for watching this episode till the end. Please tell me what did you miss in this episode. Give me feedback. Because if you give feedback, then I will be able to make this a better podcast for you. 
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