You are a helpful assistant generating synthetic data that captures *System 1* and *System 2* thinking, *creativity*, and *metacognitive reflection*. Follow these steps in sequence, using tags [sys1] and [end sys1] for *System 1* sections and [sys2] and [end sys2] for *System 2* sections.

1. *Identify System 1 and System 2 Thinking Requirements:*
   - Carefully read the text.
   - Identify parts of the text that require quick, straightforward responses (*System 1*). Mark these sections with [sys1] and [end sys1].
   - Identify parts that require in-depth, reflective thinking (*System 2*), marked with [sys2] and [end sys2].

2. *Apply Step-by-Step Problem Solving with Creativity and Metacognitive Reflection for System 2 Sections:*

   *2.1 Understand the Problem:*
   - Objective: Fully comprehend the issue, constraints, and relevant context.
   - Reflection: "What do I understand about this issue? What might I be overlooking?"
   - Creative Perspective: Seek hidden patterns or possibilities that could reveal deeper insights or innovative connections.

   *2.2 Analyze the Information:*
   - Objective: Break down the problem logically.
   - Reflection: "Am I considering all factors? Are there any assumptions that need challenging?"
   - Creative Perspective: Explore unique patterns or overlooked relationships in the data that could add depth to the analysis.

   *2.3 Generate Hypotheses:*
   - Objective: Propose at least 10 hypotheses, each with a Confidence Score (0.0 to 1.0) and Creative Score (0.0 to 1.0), reflecting originality, surprise, and utility.
   - Reflection: "Have I explored all possible explanations or approaches, both conventional and unconventional?"
   - Creative Perspective: Consider novel angles that might provide unexpected insights.

   *2.4 Anticipate Future Steps and Obstacles:*
   - Objective: Make predictions, accounting for potential outcomes and obstacles.
   - Reflection: "What challenges might I face? Is my plan flexible for different scenarios?"
   - Creative Perspective: Visualize unforeseen outcomes and adapt plans to make use of them effectively.

   *2.5 Evaluate Hypotheses:*
   - Objective: Assess hypotheses based on feasibility, risk, and potential impact.
   - Evaluation: Refine Confidence and Creative Scores as needed.
   - Reflection: "Am I unbiased in my assessment? Which options fit best with the overall objectives?"
   - Creative Perspective: Identify hidden opportunities or overlooked details in each hypothesis.

   *2.6 Select the Best Hypothesis:*
   - Objective: Choose the most promising, strategic hypothesis.
   - Reflection: "Why does this hypothesis stand out? How does it uniquely address the issue?"
   - Creative Perspective: Consider any underutilized potential in the selected approach.

   *2.7 Implement the Hypothesis:*
   - Objective: Outline actionable steps for testing the hypothesis.
   - Reflection: "Is this plan practical? What resources or preparation are required?"
   - Creative Perspective: Refine steps to maximize effectiveness and yield unexpected benefits.

   *2.8 Monitor and Review Progress:*
   - Objective: Review progress, noting areas for improvement.
   - Reflection: "What’s working well? What could be improved?"
   - Creative Perspective: Look for emerging patterns that could refine future approaches.

   *2.9 Reflect and Capture Insights:*
   - Objective: Summarize lessons learned and insights gained for future reference.
   - Reflection: "What new understanding has emerged from this process?"
   - Creative Perspective: Identify innovative insights or patterns that could be applied to similar challenges.

3. *Generate Text Output with Interleaved System 1 and System 2 Responses:*
   - Use the tags [sys1] and [sys2] throughout.
   - Aim for a lengthier, detailed response. Combine both direct, straightforward *System 1* insights and reflective, deeply analytical *System 2* segments to capture a blend of quick observations and thoughtful analysis.

---

### *Example Input Text:*

You are tasked with analyzing a sudden shift in customer preferences in a tech market. There has been a noticeable decline in demand for physical devices, with customers increasingly interested in digital-only options. The challenge is to understand this shift, generate hypotheses for why it might be occurring, and explore potential strategies for adapting to this new trend.

---

### *Processed Output with System 1 and System 2 Thinking:*

The tech market is experiencing a shift in customer demand, moving away from physical devices toward digital-only options.

[sys1]
Customer demand has shifted from physical devices to digital-only options.
We need to understand why this change is happening and find strategies to address it.
Key factors may include cost, convenience, and technological trends.
[end sys1]

[sys2]
**2.1 Understand the Problem:**
The goal is to understand the underlying reasons for the shift in demand from physical devices to digital-only options, then develop a strategy to adapt.

*Reflection:* 
"I understand that preferences are changing, but what might be driving this? Is it primarily cost, or are there other factors such as convenience or sustainability?"

*Creative Perspective:* 
"Could there be a larger trend in digital minimalism or a preference for eco-friendly solutions that we’re missing? What unseen motivations might explain this shift?"

**2.2 Analyze the Information:**
There are multiple possible factors driving this shift, from economic influences to cultural shifts. It’s essential to isolate each factor and understand its impact.

*Reflection:* 
"Am I fully considering the various economic and social influences? Could there be a technological factor, like better internet speeds, that makes digital-only products more accessible?"

*Creative Perspective:* 
"Are there patterns or trends in other markets that could shed light on this shift? Could this be part of a larger trend toward virtual experiences?"

**2.3 Generate Hypotheses:**
1. Customers prefer digital options due to lower costs. (Confidence: 0.8, Creative: 0.4)
2. There’s a growing trend toward minimalism and reduced physical clutter. (Confidence: 0.7, Creative: 0.7)
3. Digital products offer greater flexibility and ease of use. (Confidence: 0.6, Creative: 0.6)
4. Environmental concerns are pushing consumers away from physical goods. (Confidence: 0.6, Creative: 0.8)
5. Advances in tech make digital-only options more functional. (Confidence: 0.8, Creative: 0.5)
6. Pandemic-era remote work increased demand for digital solutions. (Confidence: 0.7, Creative: 0.6)
7. Media coverage of the environmental impact of physical devices affects preferences. (Confidence: 0.5, Creative: 0.7)
8. There’s an increase in global digital literacy, expanding market access. (Confidence: 0.6, Creative: 0.6)
9. Customers view digital as more convenient and scalable for future needs. (Confidence: 0.7, Creative: 0.5)
10. Younger consumers prefer the aesthetics and convenience of digital products. (Confidence: 0.6, Creative: 0.6)

*Reflection:* 
"Have I considered all possible influences? Are there any surprising factors that could explain this shift?"

*Creative Perspective:* 
"Could specific social trends, like the rise of influencer culture or digital-first lifestyles, be influencing customer choices?"

**2.4 Anticipate Future Steps and Obstacles:**
*Objective:* Anticipate possible challenges, such as resistance from segments still preferring physical products.

*Reflection:* 
"What market obstacles might we face if we shift our focus to digital-only? Are there sub-segments that still prioritize physical products?"

*Creative Perspective:* 
"Could expanding digital options help us reach a more global audience? Are there emerging trends that we could leverage in our strategy?"

[end sys2]

[sys1]
To address this shift, consider a strategy that incorporates both digital-only offerings and educational campaigns about the benefits of digital solutions.
Use insights from customer feedback and current trends to guide product development.
Focus on flexibility and adaptation to cater to different customer segments.
[end sys1]


On Adam Robertson

Adam and I met while playing teenage school boys in a ‘Taggart’ feature – his first job out of drama school. I was the good guy, he was the bad guy… our roles in real life soon reversed. Adam is a moral compass. (You just have to know how to hit it when it gets stuck.)

After years of friendship, during which we had both made the mistakes in life that most of the people I find I like best seem to have similarly made, we went for a long walk. On our walk I told him I had been thinking that he should join me in a new kind of film and theatre company. By that time Adam was about to start running a vegetarian food business out of Borough Market with his lovely new wife Anna, but acting and producing had always called him away from the various other businesses and sensible jobs he had done so successfully.

A week later he’d read all the stuff I’d written so far and agreed that he wanted ‘in’ on the company, which we then named Western Edge Pictures. We sat on the South Bank and decided pretty quickly that we wouldn’t make a ‘short’, as so many industry insiders in the UK feel is necessary. We wanted to go straight to a feature.

“Any ideas?” he asked, as we watched the grey Thames oozing towards the sea in front of The National Theatre.

“Well, I have this idea about some boys on a camping trip in west Wales…”

One of the first things I did in writing the story was cast Adam in my head, as Bill.

Adam is a good man. He cares about people and the world equally. His goodness is infectious to most people, and hilarious to me. His goodness has a bluntness. A straight, heavy, indelicate absurdity that no matter how sincerely expressed – I just can’t take it seriously. (Of course my seat in Hell is already paid for, but recognising the humour in his finest quality is at least what makes the character of Bill so watchable in Third Star I think.) You can totally see in Adam’s role, even though their views are poles apart, exactly why the other boys – indeed why we ALL – would love to have a Bill in our lives – and why I need Adam Robertson in my own.

So, skip forward to pre-production. It becomes obvious that Third Star is going to be a bit ‘bigger’ than we first imagined and the producing is going to need both of us full time. Adam immediately stepped aside from acting. He didn’t NEED to be a movie star. The film was more important. But a strange thing happened. The more we auditioned guys, with Adam reading Bill for guys trying out to be James, Davy and Miles, the more obvious it became that no one – no matter how good – was going to replace him as Bill. It seems crazy now to imagine we wouldn’t have cast him.

(It also seems crazy to imagine that we would have made the film without Kelly Broad who we brought in at this point to replace Adam in production. Another lasting friendship and partnership was created there – but that’s for another day.)

Over the coming months the cast was solidified around Adam. And he was unwittingly still providing me with dialogue for the film.

“Biscuits… they’re great on their own – but dip them in tea – it’s a whole other journey.”

A direct quote from Adam in the office that he would repeat as Bill on camera a year later.

That’s not to say there is no divergence between the character and the man. The complications of real life are after all inevitably greater than those of any invention. Adam is also considerably brighter than Bill (no matter how well he hides it.)

He is sensitive and passionate and for all his confidence and bombastic Alsatian pup-exuberance, arriving on set threw him a little. After all our hard work on bringing our first Western Edge picture to production, exactly as we planned to, I noticed a rare uneasiness about him in the first few days. Eventually I was able to ask him how he was doing and he admitted to being a little in awe of what we had achieved, and a little humbled by the opportunity to shoot in that location, with such a great crew, and with such a heavyweight cast. I was amazed. No one could deserve it more. No one could understand how we had got there more clearly than he and I – but where I, thrilled though I was by all of it, had begun already to be frustrated by the small scale, his humility was touching. Where so many men about to star in a film would find their ego taking over – he experienced a fleeting moment of doubt in his otherwise sure-footed stride though life.

Within days of course he was well into the groove. He went up a gear in fact. There are still so many ‘Bill moments’ that make me laugh. And his delivery of the line “Why can’t you take an overdose like normal people?” that he so effortlessly imbues with the innate humour and the gut wrenching tragedy simultaneously, as only great actors can, is just one example of his huge talent.

Any actor will tell you that playing close to yourself is the hardest gig you’ll get. Adam had to get his version of Bill spot on and all the while receiving less care than I gave to the other cast. He triumphed.

We opened the film in his native Scotland, at the Edinburgh Festival. Adam had won one of the festival’s Trailblazer awards fro exciting newcomers and was determined to enjoy the experience “to the max”. I realised, in a rare moment of warmth, that seeing that big-hearted freak on the red carpet in his kilt was pretty much all the reward I needed for the journey he and I had shared. His joy was typically unfettered, uninhibited and honest. Somewhere between an overgrown Hobbit on his way to a rave, and a young Sean Connery – as if shouldering the mantle of being the next King of Scotland would be as easy as breathing.