Intro
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Hello friends welcome back to the
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channel over the last three years I've
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been collecting hundreds of AI and
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automation use cases on our bot Nana
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platform so today I'm excited to dive
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into the Practical real world
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applications of generative AI in
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marketing customer service finance and
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it we'll look at actual real world
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examples of how companies from Coca-Cola
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to Barclays are using this
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transformative technology in sometimes
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very surprising ways
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hello I'm <PRESIDIO_ANONYMIZED_PERSON> I am the founder of
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Bot nirwana our platform is designed to
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equip Business Leaders with the
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understanding and resources to make the
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most of
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AI as a community we do see a lot of
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hype with geni and so we like to
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separate out the hype from the reality
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and so today I'm sharing the best and
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the most practical use cases out there
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let's start with the area where gen has
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had the most and the big biggest impact
Marketing
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marketing J is revolutionizing marketing
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from ads to content creation you may
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have seen Coca-Cola's Masterpiece video
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it's a branding Master stroke that
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features a journey of a Coca-Cola bottle
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through iconic paintings and sculptures
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it Blends liveaction shots with digital
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effects and most importantly AI
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generated images it generated AI images
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using d 2 from open AI they also created
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the real magic contest that invited
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artists to use gp4 and Di to create
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original artwork with Coca-Cola assets
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the selected pieces from this campaign
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were featured on digital boards in New
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York and London this allowed Coca-Cola
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to personalize consumer engagement at
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scale a testment to generative ai's
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potential in crafting compelling
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narratives Coke to me has made the most
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out of the geni marketing so far many
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companies still have applied Genai and
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some of the awesome use cases that we
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are seeing in marketing include content
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creation like emails social media posts
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blog articles creating automated media
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like video and audio personalizing the
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campaigns for customers using Predictive
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Analytics for reporting of marketing
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improving your branding customer
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experience and much much more okay now
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having checked out that area let's check
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out the next best area for Gen and where
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gen excels customer service in the area
Customer Service
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of customer service companies like Clara
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and Delta Airlines were showing us how
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generative AI can transform customer
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experiences while improving operational
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efficiency Clara a Swedish fintech
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company has handled an astounding 23
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million conversations delivering
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productivity of almost 700 full-time
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agents Clara estimates a remarkable $40
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million in profit Improvement in 2024
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alone with generative AI imagine the
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scale of efficiency and the breadth of
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impact this brings to customer service
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operations gen is transforming customer
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service so let's take a quick look at
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additional ways companies are harnessing
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generative AI Chad Bots trained on
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specific product knowledge for self
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support lead generation and
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qualification product recommendations
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geni is being used to suggest relevant
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products and services based on the
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customer needs and purchase history
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customer feedback analysis so that was
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customer service another area where
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generative AI is Making Waves is finance
Finance
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the finance sector is benefiting from
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gen through Automation and data analysis
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enhancements like B is a British
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multinational banking and financial
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services company they're leveraging gen
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to train machine learning models that
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identify fraudulent transactions with
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remarkable accuracy this has resulted in
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in 20% reduction in fraud losses
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demonstrating the tangible benefits gen
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brings to Financial Security let's look
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at the example of JP Morgan Chase
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they're pioneering the use of gen with
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the development of index GPT index GPT
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is a software similar to chat GPT that
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analyzes and selects Securities tailored
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to individual customer needs by
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leveraging the power of gen index GPT
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will help you gain deeper insights into
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different investment options optimizing
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your investment
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strategies so from fraud detection to
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prevention I offers many use cases that
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translate to increased efficiency cost
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savings and stronger Financial Group for
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organizations so a few other ways
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companies are using gen in finance
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include personalized financial planning
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advice and credit scoring it can assist
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in assessing the risk by analyzing
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customer dat it can help with
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trading it can help with Regulatory
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Compliance and Reporting geni can
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automate the generation of regulatory
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reports ensure compliance with complex
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regulations and so financial sector as a
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whole is benefiting from gen so now
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let's look atation technology in
Information Technology
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Information Technology efficiency and
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security are areas where gen shines it
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can automate repetitive tasks like code
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generation cyber threat detection and
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more organizations can use this to
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improve their operations with geni let's
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take the example of Mercedes-Benz a
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leader in automative Innovation they
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have leveraged GitHub or GitHub
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Enterprise to unify their source code
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accelerate software delivery and also
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improve their
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collaboration this has resulted in over
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65,000 repositories migrated to GitHub
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across 4 4,100 organizations in Benz it
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has streamlined workflows automated
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deployments and improved productivity
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for software
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Engineers let's look at Red finin a
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leading real estate brokerage firm it's
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making Innovative use of AI in it they
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utilizing gen tools llm models to
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enhance the efficiency of their
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Engineers their tools are automating
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tasks like code migration Legacy code
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analys is and data conversion the
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stories of Benz and redin show the
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transformative potential for generative
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AI in IT services so here are few more
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use cases that companies are
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implementing in
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it automated infrastructure management
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and provisioning is one area improving
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the service desk through Automation and
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Sal service portals the automating code
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reviews and vulnerability
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detection so that was the use cases that
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we are seeing in generative Ai and you
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can see generative AI is now actually
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shaping our reality from it to marketing
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from customer care to finance gen's
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potential across Industries is immense
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however with great power comes great
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responsibility we must Embrace use cases
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that are for the overall good and bring
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in appropriate governance so that we get
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ready for this transformative
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possibilities I encourage you to harness
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J power to drive
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deeper digital transformation and tailor
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these Technologies to your unique
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industry needs for more insights on
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utilizing artificial intelligence
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effectively or for any questions about
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this area please visit us at bot nana.
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org thank you for joining me today let's
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lead the charge into a promising future
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powered by generative AI