The Arrow era was the fifth era of Cartoon Network in European territories (United Kingdom and Ireland, Italy, France, Germany, Spain, Poland, CEE, RSEE, Nordic, Netherlands and Turkey). It began on May 24, 2007 (exactly one year before the CW4Kids debuted in the USA), replacing the City era. Two years later, this era was also debuted on April 14, 2009 for RSEE and Turkey feeds, with the different branding and bumpers. It ended on September 27, 2010 with the CHECK it look replacing it in the United Kingdom, and two months later, on the rest of the countries using it.

Oddly enough, the idents (produced by Pesky, who made The Amazing Adrenalini Brothers) normally had nothing to do with the arrows theme and were essentially just short sketches that formed the logo. These included:

1. Dentist: A dentist notices a girl has broken teeth, fixes them with a drill, turning them normal (and looking like the CN logo)

2. Jack in the Box: 2 funny creatures pop out of a jack in the box, they get tangled and the boxes fall over, forming the logo

3. Bunnies: A black bunny and white bunny bash themselves with a mallet in a squash and stretch manner, This gets faster untill they turn into the logo, (with the iconic dizzy/birds flying over head gag thrown in for good measure)

4. Parachute: 2 skydiving daredevil’s parachute forms the logo (one of the daredevils fall to the ground, the other lands perfectly)

5. Transformers: 2 fighting mech robots turn into the logo

6. Moon: A man on the moon plants seeds, hoping for trees, but gets the logo instead

7. Cliff: 2 flying jets fly past a cliff with the logo carved into it

8. Balloons: 2 monkeys bounce on a inflater, behind then a baloon with the logo inflates and bursts, leaving them humiliated

Surrounding Pres: The surrounding pres actually used arrows, The idents actually started using arrows in 2010, I’ve noticed a lot of the original idents use slapstick/humiliation humor (with 5 and 7 being exceptions)
The Arrow era of Cartoon Network in European territories was marked by a shift in branding and presentation style, beginning on May 24, 2007, and ending on September 27, 2010, when it was replaced by the CHECK it look. This era was characterized by its unique idents created by Pesky, known for humorous and creative sketches that would creatively form the network’s logo. Despite being labeled the “Arrow” era, the idents didn’t typically incorporate arrows. Instead, they relied heavily on slapstick and humor, often involving unexpected transformations or humorous situations, as evidenced by scenarios like dentist mishaps, Jack in the Box antics, and playful interactions between cartoonish characters like bunnies and monkeys.

The idents were brief, entertaining, and carried the playful spirit associated with Cartoon Network, though they subtly included the network’s branding by forming the CN logo creatively within each sketch. While the surrounding presentation may have involved arrows, the core idents primarily relied on creative visual humor and character-driven sketches to engage viewers.
Write a forum conversation in Sep 2024, CN UK has adopted the new Pastel branding, also new eps of Craig of the Creek, Gumball and the Chaotic revival: Chaotic Reloaded (My fanmade revival), Also in keeping with the whole 3 comic book style bumpers from the final months of the previous look, they’re doing the unrelated idents thing again, but this time a few late 00s idents (listed) are back, cropped to widescreen obviously, A user asks why did they do the intermediate “comic book” branding over summer instead of instantly going to Pastel, The new bumpers have clips from the shows. Also Eon Kid is added to the overnight lineup, completing the gang (overnights now have all Fall 2007 Kids WB shows, like Will and Dewitt, Magi-Nation, Skunk Fu and World of Quest)
Forum Topic: Cartoon Network UK’s New Pastel Branding and Programming Updates

User1: Hey everyone, I just saw that CN UK rolled out its new Pastel branding. It looks really fresh and clean! But I’m curious, why did they have that “comic book” style branding over the summer instead of moving directly to Pastel?

User2: Good question! I think it was more of an intermediate phase to transition from the previous look. Maybe they wanted to align things better with the new season and show schedules or needed some extra time to finalize the Pastel design.

User3: Yeah, that makes sense. Plus, bringing back the late 00s idents for a while was such a fun throwback! It’s like getting the best of both worlds with the new and the old style. The widescreen crop on those idents makes them feel new in a nostalgic way.

User4: Loving the new look and the updated programming lineup. Did anyone else notice they added Eon Kid to the overnight schedule? We now have all the Fall 2007 Kids WB classics like Will and Dewitt, Magi-Nation, Skunk Fu, and World of Quest. It’s like a nostalgia buffet!

User5: Totally! I stayed up just to catch them last night. It really takes me back. I’m also excited for the new episodes of Craig of the Creek and Gumball. Any thoughts on the Chaotic revival?

User6: Chaotic Reloaded is a dream come true for me! I was one of those fans who always wished it would come back with some new energy. The animation looks crisp, and I love the direction they’re taking with the story.

User1: I agree, the revamp looks promising! And those bumpers with clips from shows are a nice touch. They really tie the whole Pastel branding theme together. Can’t wait to see how they continue to blend the new with occasional retro nods.

User4: Cartoon Network always has a way of surprising us. Looking forward to what else they’ll bring out this year. Anyone else feel like they never outgrew their love for cartoons? 🙋

User3: Definitely not just you! Cartoon Network’s lineup is killer, and I’m here for it, 100%.
Write a folow up saying now that the Comic look is over, the new bumpers with clips are here, Also the following bumpers/idents are back permanently, saw one before Eon
Forum Topic: Cartoon Network UK’s Bumper Update and Returning Idents

User7: Hey folks, now that the Comic look is officially over, have you all noticed the new bumpers with show clips that have taken over? They’re really vibrant and make the channel feel so lively!

User1: Absolutely! The transition to the Pastel branding feels complete now. Those show clip bumpers add a nice dynamic touch, bringing everything right up to date.

User2: I saw one of the returning idents just before Eon Kid last night. It really hit the nostalgia spot! It’s great to see some of those classic late 00s idents back permanently. They’re like little time capsules that remind us of the fun days of Cartoon Network’s past.

User3: Right? Seeing those idents again gives me such a warm, nostalgic feeling. Which ones have you all noticed making a comeback?

User7: I’ve spotted the Jack in the Box and Parachute idents already. They look great in widescreen, like they were meant for today’s screens all along!

User5: Same here! I saw the Dentist one and couldn’t help but chuckle. It’s amazing how these short sketches still have that classic CN charm. It’s like seeing old friends again.

User6: I love how CN is blending the past with the present. Those idents are timeless, and they fit surprisingly well with the new Pastel branding. Makes me wonder if they’ll dip back into the vault for any more surprises!

User4: Let’s hope so! It’s such a creative way to keep the channel feeling fresh while acknowledging its history. And the clips from current shows in the bumpers really highlight how diverse and exciting their lineup is nowadays.

User2: Yeah, and it shows how Cartoon Network respects all its fans, whether they’re here for the new hits or the nostalgia trips. Can’t wait to see what’s next on CN UK!
Write a tweet saying these 4 are back, Also none of the Pastel bumpers are used during the Kids WB shows (they are used during Robotboy and Chop Socky Chooks however)
🚨 Exciting news for #CartoonNetwork fans! 🎉 These classic idents are back: Jack in the Box, Parachute, Dentist, and Bunnies! 🐰✨ Plus, heads up: None of the new Pastel bumpers are used during the Kids WB shows, but you’ll catch them during Robotboy and Chop Socky Chooks! 📺 #Throwback #CNRevamp. Write a follow up syaing the final promos to use Dimensional had the branding in disrepair