MAKE ME A CONCLUSION TO THE FOLLOWING REPORT :Introduction: 
Al-Amjaad group (barn’s) is a company operating in the Coffee industry in Saudi Arabia, with their primary focus being on the quality of their products, the company has established itself as a leading company in the Coffee industry. However, nowadays a lot of new competitors are entering the Coffee industry, making it a highly competitive market, so in order for them to keep up with their competitors and not lose their competitive edge in this thriving industry, as of 2022 the company have implemented an ERP system to enhance quality and overall performance of their operations.
This report aims to provide an in-depth analysis of the company’s core functions and their newly implemented ERP system and their reason for choosing the system.
Additionally, the report will evaluate the features, functionalities and the different modules supported by the ERP system and how it has helped to automate and integrate their core functions. 
Overall, this report will demonstrate how implementing an ERP system has enabled the company to optimize their core functions and enhance their competitive advantage. It will provide insights into the benefits of using an ERP system in the Coffee industry and how it can improve business performance and customer satisfaction and quality.

Brief background about the organization:
Al-Amjaad institution, headquartered in Jeddah, established the first modern entirely domestic specialty coffee brand, Barn's, in 1992, which is a producer, distributor and retailer of Coffee beans, operating in more with than 450 branches in Saudi Arabia and is now expanding to Bahrain and Egypt with more than 150 franchised operations. The main cities in Saudi Arabia that are covered by Barn's include Jeddah, Riyadh, Makkah, Al Madinah, Yanbu, Abha, Tabuk, Baha, Taif, and Dammam. The company's expansion plans include building additional stores both domestically and internationally.


Barn’s Coffee aims to be a market leader in the coffee segment within Saudi Arabia’s food and beverage industry. The company’s commitment to quality, customer satisfaction, and innovation has seen its popularity grow throughout the country. Today, Barn’s Coffee is a thriving and successful business, reflecting the company’s position as a true leader in the industry

Analyze each of the core functions in the company using landscape model:
In order for a company to evolve or survive in the market all core functions of the company must work together and to have integrated systems that show the information in real time, since the processes have become more complex and interrelated between itself and need a lot of integration between the departments, for AL-Amjaad company they have a lot of processes and cross functional processes (See figure 01). 


 
Figure 01

The core process starts with the first purchase of the beans from the suppliers and then it will get checked by the quality specialist to confirm if the desired level of quality is met if not it will return back to the supplier until it passes the quality they desire, when and only when the desired quality is met they can be delivered to the warehouse, then to the factory to be roasted and wrapped with the company’s brand name package after that it will be distributed to the branches. 



 
Figure 02


Potential business improvements that need to be addressed by the ERP system.
Any business has room for improvement no matter how big the organization is and using an enterprise planning system (ERP) can help that organization scalability and to be more efficient and effective with their operations. There are many partners to choose from like Oracle, SAP, and Microsoft. Barn’s has chosen Microsoft dynamics and here are a couple of improvements that can help the company improve their business. 
•	Microsoft dynamics will help the company in a lot of ways, starting by solving the warehouse department’s major issue which is low inventory. The enterprise planning system (ERP) will help to keep the inventory at the desired level, so the company’s processes do not be interrupted and causes delays. 
•	Microsoft dynamics will also help in preventing the errors of the accounting department, like invoicing problems such as getting the information from the salesclerks hand by hand and then the accounting department employee will make some adjustment to the invoice if necessary, this process can contain a lot of errors like the sales clerks writing line is not clear or is full of language errors etc.., this problem will be solved with using an enterprise planning systems.



ERP system: 
	Barn’s use’s Microsoft dynamics as their provider for the system. Microsoft dynamics is a cloud-based business applications platform that combines components of customer relationship management (CRM) and enterprise resource planning (ERP), along with productivity applications and artificial intelligence tools with customer experience being one of the most important aspect of the system, it is very customizable and can be tailored to fit into any industry to help the business, it has four main modules being, Sales and marketing, Services, Finance and Supply chain. But why Microsoft dynamics? It is easy to use with a friendly interface for other’s to get used to it because it resembles Microsoft’s applications such as Microsoft office 365 and this will help reduce training time and expenses because of the familiarity when it comes to user interface, another reason of why they chose Microsoft dynamics is because of the smooth and seamless integration with other Microsoft applications this will allow for better connection across different tools and apps enabling smoother data sharing and collaboration.

We have mentioned Barn’s provider is Microsoft dynamics but what about their vendor? A vendor is the supplier, distributor and implementor for any partner and they are the external party with whom the organization conduct business with. Trax is Barn’s vendor, Trax is the biggest vendor here in Saudi Arabia and it is known for their customer relationship management (CRM) software, it helps marketing, sales, and customer service departments to track customers and provide excellent reports with a tight integration with other Microsoft applications. 
There are many different functional capabilities for an ERP system but here are some of key functional capabilities commonly associated with Microsoft dynamics,

•	Automate routine tasks, this can significantly help the operations across many departments to focus on more significant and more challenging tasks.
•	Single source of inelegance, an ERP system can help the organization communicate efficiently across all departments to provide accurate data that align with the company’s vision.
•	Unify operations, many different departments and suppliers can connect through a unified system giving you the whole supply chain operation.
•	Identify areas that needs support, when you see your whole operations from a above you can spot areas that needs support like challenges and trends that need your attention immediately, and with an ERP system it can provide that in real time data.





ERP selection and consideration 
Before they chose Microsoft as there ERP system the company considered to chose SAP and they compared both systems, they chose Microsoft because it’s user friendly, easier, cheaper and covers the company goals and needs, unlike SAP which is more complected and the integration requires more resources with six or seven in-house resources in the company while Microsoft you will only need one or two in-house resources. SAP’s has a high purchase and implementation costs, including buying the software itself and the underlying infrastructure, labor costs of internal IT employees and external consultants, the costs of training employees and the costs of software maintenance and periodic upgrades, and the complexity of the system, which means implementations can take several years. SAP needs a periodic system update every few years, and this means that there are cost that may be difficult to assume. The SAP ERP system with each upgrade there are changes in functions, some disappear, others are added, and it can be confusing, SAP has an unexpected costs that the SAP system can generate, so in order to apply this system it is necessary to acquire the software and hardware to run the programs in the company, and the cost of hiring employees who are responsible for using the ERP system. A company has to face a lot of big challenges while implementing the ERP system including, lack of skills in the market, coordination of resources, time-consuming and slow operations, complexity and high risk of error, system downtime that affects productivity, Increasing costs, long lead times. While Microsoft ERP system can reduce the time and effort required to carry out their daily activities. When properly implemented, ERP software can eliminate manual processes and routine tasks completely. It also improves a smarter workflow by integrating collaboration from different departments. Instead of having access to ERP, CRM, data, and Office applications separately, users can find everything they need on one platform.
 SAP is better for a big company (e.g Aramco, SABIC) but Alamjaad isn’t that big of a company so they will rather chose Microsoft because they don’t need all of the dynamics that SAP provides, Alamjaad chose Microsoft based on the capacity and the budget they have. 
How the ERP system impacted the overall business processes of the company before and after the ERP system
The ERP system impacted the business strategy of the company and the top management decisions and the quality of the decisions, the ERP system makes the data that comes out of the business process dependable for the middle management and the DSS (Decision support system) to analyze the data and use dashboards to file reports for the top management to make decisions, the ERP system integrates all the data from different department, so the company doesn’t have goals from different departments with different figures, it make everything links together. The ERP system transformed it’s business in a digital way so everyone that has the authority they can see every details and information that comes out and make good decisions. During the time when the company were using the legacy system, the company had to do a lot of paper work like documents and signatures that made the processes much slower, because of that they were a lot of data duplication and data redundantly in the database. Most of the data that came out were not accurate which made it harder for the top management to make decisions. The ERP system improved the company’s database and there DBMS (Database management system).
Benefits and outcomes of the ERP system:
The company just recently upgraded their legacy system to their newly ERP system in 2022 to improve and enhance their business processes. Even though the ERP system was just recently implemented, the company has already gained numerous benefits and outcomes, including:
1.	Improved efficiency: The ERP system helped the company streamline key business processes such as inventory management, order processing, and supply chain management, eliminating redundancies, enabling the company to operate much more efficiently.
2.	Better control over finances: By providing real-time financial information, the ERP system helped the company make informed financial decisions.
3.	Enhanced decision-making: With access to centralized data, the system enabled the company to make more informed decisions regarding product pricing, promotions, inventory management, and more.
4.	Increased visibility: The ERP system provides greater visibility and transparency throughout the organization by enabling staff to access and share data from various departments, which can lead to better collaboration and decision-making.
5.	Greater accuracy: Automation within an ERP system helped with reducing errors that come from manual data entry, ensuring greater accuracy of information across all business functions.
6.	Scalability and flexibility: As the company grows, the ERP system can adapt to their changing needs, providing greater scalability and flexibility to support growth and expansion.
7.	Regulatory compliance: The ERP system also helped the company ensure compliance with industry regulations, from food safety standards to labor laws and tax regulations.
8.	Enhanced quality control: With quality being one of the company’s mains focuses the ERP system provided integrated quality control features, from tracking raw materials to monitoring production processes, to identifying defects and preventing them from moving forward to the customer.
9.	Inventory management: The ERP system can provide real-time data on inventory levels, allowing for better warehouse management and procurement planning. It can track stock movement, from receiving to picking and shipping, allowing for accurate analyses of warehouse efficiency.

Overall, the implementation of the ERP system has helped the company with managing their operations more efficiently, effectively, and proactively, thereby reducing costs, increasing revenue, and providing better overall quality, which in turn can build customer loyalty and enhance a company’s reputation for and reliability and positioned the company for long-term success in the Coffee industry.