12foot6, Freelance designers making animations: Established in 1999 by Dave Anderson and Tom Mortimer (both 6foot 3 inches tall... obviously!) to produce 2D and stop-motion animation for TV and web. 12Foot6 is a collection of around twenty animators, illustrators and designers, with a mixture of hand-drawn, graphic and stop-motion talent.
Based in a Central London studio a lot of our inspiration comes from everything around us - form the people to the streets to the architecture.
We're mostly known for our humour - including Dog Judo, 'Bob' who Darren Walsh created with us and the Bafta nominated Sensibles.
We would like to think our strengths are great art which we animate beautifully to a strong narrative. Then, of course, there's the funny silly stuff! We also animated 2 seasons of Modern Toss

Paramount Comedy idents: in 2005 we were approached by Viacom to rebrand Paramount Comedy, this is what we came up with: Animated black rabbits with pink eyes popping out of a hole, a real rabbit also appears, the animated ones look angry at it, medieveal people worshipping the logo, a dolphin on a skateboard, a rabbit in a UFO, etc, Promo endboards had a wind-up toy cat with a TV for a face showing a image of the show being promoted's logo, before eventually turning to the channel logo, This character was referred to by the others as "weird cat thing", This character was originally designed by us for a Virgin Mobile ad in 2004 (It displayed color bars with a face, when we did it for Paramount, this was rmeoved and replaced with static or the Paramount Comedy logo)

Urban Animals: Black/pink colored animals living in city for whatever reason

Most of our work is simplistic and 2D. which we believe helps it,

The Sensibles (2006-2007) – a series of short, humorous films produced by Jetix and 12foot6 , where they were broadcast from 2007 to 2009. The films tell the story of the Sensibles, who work for the GNN Galactic News Network. They are a team observing the lives of the inhabitants of Earth. They observe everyday objects that are obvious to Earthlings.

Characters
Oi – the voice and presenter of space news. His red wig has always caused him problems, especially before going on air.
Bzzz – the chief of reporters. Equipped with an antenna and microphones. Locates the reporters' target.
Zzoom – cameraman. Observes and photographs given objects.
Blerah - has an incredibly large tongue. It licks objects and scans their taste. It is thanks to information from Blerah that Oi guesses what a given object is.
Cosmic Viewers – watch GNN's Galactic News and express their fear or admiration.

🚀 Excited to share our journey at 12Foot6! Over the years, we've had the pleasure of working with some amazing clients. Here's a shout-out to 24 of them! 🎨✨

Paramount Comedy
Virgin Mobile
Cartoon Network
National Geographic
Channel 4
BBC
Nickelodeon
Jetix
Sony Pictures
Adult Swim
Disney
Time Out
The Guardian
MTV
Sky One
Durex
Hachette
O2
Channel 5
The Financial Times
T-Mobile
Universal Pictures
Universal Music Group
CITV
NijiHare TV
A huge thank you to all our clients for trusting us with your visions! Here’s to more creativity and humor in animation! 🌟🎬 #Animation #12Foot6 #Clients #CreativeCommunity

NijiHare TV:
When NijiHare TV, a Japanese TV station unveiled their new mascot TeruTeru (a whimsical hybrid of a television and a rabbit), we just couldn't resist the opportunity to animate him in lots of cool scenes, such as playing, swimming, etc, This project was delivered on Dec 2 2005 ahead of it's debut in Jan 2006

Universal Music Group:
UMG wanted a new music video for Nik Kershaw's "The Riddle", to celebrate it's 23rd anniversary. so we had 2 of our characters explore a weird and wacky world as the song plays.

O2:
The brief was to encapsulate the "feel" of O2, We chose to have characters exploring a city with signs representing O2's features as The Universal by Blur played. Write a homepage on May 4 2008 proclaiming them as "We're downright insane, but we love it", and listing 6 of their projects

Welcome to 12Foot6 – Where Insanity Meets Creativity!
Established in 1999 by Dave Anderson and Tom Mortimer, we’re a team of passionate freelance designers dedicated to bringing animations to life! Based in the heart of Central London, our quirky collection of around twenty talented animators, illustrators, and designers are here to produce enchanting 2D and stop-motion animations for TV and web.

A Journey Through Our Imagination
At 12Foot6, we draw inspiration from everything and everyone around us – from the bustling streets of London to the fascinating architecture and the vibrant community. We pride ourselves on creating animations filled with humor, charm, and stunning artistry. If you've seen our work, you’d know we are mostly known for our sense of humor – from Dog Judo to our BAFTA-nominated Sensibles, along with two hilarious seasons of Modern Toss.

We're Downright Insane, But We Love It!
Celebrating our whimsical spirit and creative madness, here’s a quick look at six of our standout projects:

Paramount Comedy Idents (2005)
A playful rebranding of Paramount Comedy featuring animated rabbits, a dolphin on a skateboard, and the famous “weird cat thing.” It’s a glimpse into our unique comedic vision!
The Sensibles (2006-2007)
A delightful series of short films for Jetix following a team from the GNN Galactic News Network as they hilariously observe Earth’s everyday objects!
NijiHare TV Mascot Animation (2005)
Animate the whimsical TeruTeru, Japan's charming hybrid of a TV and a rabbit, in playful scenes, ready for his debut!
Nik Kershaw's Music Video - "The Riddle"
Celebrating 23 years of creativity with Universal Music Group, we crafted a journey through a weird and wacky animated world that matches the catchy tune.
O2 Brand Campaign
Capturing the essence of O2, we sent our characters on an exploratory adventure through a city, all set to the upbeat vibes of The Universal by Blur.
Dog Judo
Our comedic take on a world full of animated four-legged fighters, showcasing our unique storytelling and animation style in a hilariously entertaining format!
Join Us on This Creative Journey!
Thank you to all our fantastic clients, including the likes of Disney, Nickelodeon, MTV, and many more, for trusting us with your visions. Each project fuels our love for creativity and humor in animation. Here’s to more exciting endeavors ahead! 🌟🎬

Write a case study for a June 2005 refresh of Toonattik, to utilize the new blue/yellow/pink color scheme and hevaily feature the hosts, Jamie Rickers and Anna Williamson, As soon as this project was delivered they began work on 2 of their biggest projcts to date, one of which if you look closely, has vauge hints of the Paramount and Toonattik projects


Case Study: Toonattik Refresh - June 2005
Project Overview
In June 2005, 12Foot6 was tasked with refreshing the branding and visual identity of Toonattik, a popular children's programming block. The aim was to align the show's aesthetics with a newly adopted blue, yellow, and pink color scheme, as well as to prominently feature the beloved hosts Jamie Rickers and Anna Williamson. This rebranding sought to capture the playful essence of Toonattik while enhancing its appeal to young audiences.

Objectives
Create a vibrant and engaging visual identity for Toonattik that resonates with its target demographic.
Incorporate the new blue, yellow, and pink color palette effectively into animations and graphics.
Showcase the hosts, Jamie Rickers and Anna Williamson, to strengthen audience connection and brand recognition.
Creative Process
Research and Inspiration:
We conducted thorough research to understand Toonattik’s audience preferences and the latest trends in children’s programming. This involved analyzing existing Toonattik branding and competitor channels, leading to the conclusion that a vibrant, colorful palette would rejuvenate the brand.
Concept Development:
Our team brainstormed creative concepts that would bring the new color scheme to life. We developed dynamic character animations that featured Jamie and Anna interacting with animated elements to keep the content fresh and engaging.
Design Execution:
The animation featured bright, bold backgrounds in the blue, yellow, and pink colors that aligned with the show's cheerful tone. Jamie and Anna were animated in a lively and welcoming manner, optimizing their screen presence to engage young audiences effectively.
Integration of Elements:
To add a layer of familiarity and nostalgia, we incorporated subtle visual cues from the Paramount Comedy idents and elements of the previous Toonattik designs. This continuity not only helped in easing the transition but also maintained the brand's core identity.
Feedback and Iteration:
We presented our initial concepts to the Toonattik team, gathering feedback to refine the designs further. Rigorous testing ensured the animations resonated well with the target demographic through focus groups with children and parents.
Delivery
The final deliverables included an entire suite of new branding animations and interstitials featuring the vibrant new colors and animated segments with Jamie and Anna. The refresh was officially launched in late June 2005, coinciding with the summer programming schedule.

Outcome
The rebranding of Toonattik was met with enthusiasm from both clients and viewers. The refreshed visual identity contributed to an increase in viewer engagement and positive feedback from the audience. The prominent feature of the hosts, Jamie and Anna, fostered a deeper connection with the young audience, solidifying their presence within the Toonattik brand.

As a result of the successful Toonattik refresh, 12Foot6 began work on two of its biggest projects to date shortly after. Interestingly, elements from both the Paramount Comedy and Toonattik projects could be discerned in these new endeavors, showcasing our ability to infuse creativity into each unique assignment while maintaining a recognizable style.

Conclusion
The Toonattik refresh was not only a significant project for 12Foot6 but also demonstrated our talent for transforming client visions into vibrant animations that engage and entertain. This project laid the groundwork for future success and further established our reputation as innovators in the animation industry.

Client Reference
Toonattik team commended 12Foot6 for their ability to encapsulate the playful spirit of the brand while enhancing its visual appeal, making the refresh a standout success in their programming lineup.


Write a follow up confirming what project borrows from both the Paramount project and the Toonattik one