Make these into bullets instead of numbering: Idea #1: Siegwerk educating brand owners

Execution:

1. Schedule meetings with relevant brand officials in their offices to conduct knowledge-sharing presentations. (August/September 2021)
2. Present Siegwerk’s toluene-free ink journey, the situation after the standard is set, and the importance of post-standard compliance in Bangladesh.
3. Conduct a Q&A session after the presentation to address any questions or concerns.
4. Visit each relevant brand individually over the next few months.
5. Share activity updates with the media through press releases.

Results:

1. Establish Siegwerk as a thought leader in the industry.
2. Build a relationship of trust among different brands.
3. Gain wide media coverage.
4. Contribute to increased industry standards.

Idea #2: Journalists Visit to Blending Center

Execution:

1. Organize a visit to the blending center to explain the technical aspects and advancements in toluene-free packaging ink production and standards. (October 2021)
2. Target top business and FMCG-focused journalists.

Results:

1. Showcase Siegwerk as a thought leader in the industry.
2. Gain wide media coverage.
3. Increase exposure.

Idea #3: Brand owners visit to Siegwerk Blending Center

Execution:

1. Invite selected brand owners to the blending center for knowledge-sharing discussions on toluene-free ink usage and the current industry situation. (October-November 2021)
2. Discuss the benefits of using toluene-free ink and the long-term advantages.
3. Conduct a post-presentation Q&A session.
4. Continue visiting each relevant brand individually over the next few months.
5. Share activity updates with the media through press releases.

Results:

1. Establish Siegwerk as a thought leader in the industry.
2. Build a relationship of trust among different brands.
3. Gain wide media coverage.
4. Contribute to increased industry standards.

Idea #4: Post-regulation Media Roundtable with health Journalists to decode the new standard

Execution:

1. Jatin Takkar, the Head of Product Safety and Regulatory at Siegwerk, will provide insights and clarification regarding the standard to attending health journalists. (November 2021)
2. Present the key elements, requirements, and benefits of the standard.
3. Conduct a Q&A session.

Results:

1. Disseminate information and foster dialogue.
2. Strengthen relationships between Siegwerk and the media.
3. Increase awareness and understanding of the new standard.

Idea #5: Feature Article on the Standard’s Purpose and Benefits in Bangladesh

Execution:

1. Write an article titled “How the New Standard Transformed the Packaging Ink Industry.” (November 2021)
2. Include the significance of the new standard for packaging safety in Bangladesh, an overview of its purpose and requirements, and its relevance to the industry.
3. Address specific challenges and benefits, alignment with sustainable development goals, and the importance of ensuring product safety.
4. Emphasize the need for continued adherence to the standard.

Results:

1. Raise awareness and understanding of the new standard.
2. Promote adoption and adherence to the standard.

Idea #6: Industry Report

Execution:

1. Educate journalists about safe food packaging, sustainability, and toluene-free ink to create interest in industry reports. (Ongoing)
2. Incorporate comments from Angshuman as an industry leader.

Idea #7: Media Visit

Execution:

1. Arrange visits for Siegwerk high officials with top media outlets to interact with chief reporters/editors and share information about Siegwerk’s operations and innovations in Bangladesh. (Ongoing - Monthly)
2. Make this a regular monthly activity post-standard.

Idea #8: Op-Ed of Ashish Pradhan and Angshuman Mukherjee

Execution:

1. Publish a thought-leadership byline article of Ashish and Angshuman, focusing on sustainability in the packaging ink industry post-standard in Bangladesh. (December 2021)
2. Tentative topics:
- “Sustainable Packaging Solutions: Balancing Safety, Compliance, and Environmental Impact”
- “Innovative Approaches to Packaging Safety: Siegwerk’s Contributions to the Industry”
3. Share unique perspectives and valuable insights to establish them as thought leaders.

Idea #9: Interview of customers of Siegwerk for Brand Owners

Execution:

1. Conduct interviews with customers who are already using Toluene-Free inks for Nestle, Arla Foods, and PepsiCo. (Ongoing)
2. Focus on their experience with using TF inks, challenges faced during the transition, and the benefits of using safe packaging solutions.
3. Publish the interviews in relevant media outlets.

Idea #10: Informal Meet & Greet with FMCG, Local Brand Owners, Customers, and Printing Press

Execution:

1. Invite representatives from FMCG, local brand owners, customers, and the printing press to share feedback on how the standard has impacted the food safety scene in Bangladesh. (Ongoing - Monthly)

Results:

1. Provide a platform for discussion and sharing of concerns and feedback on safe food packaging issues.
2. Strengthen relationships and communication channels between Siegwerk Bangladesh and stakeholders in the packaging industry.
3. Showcase expertise and commitment.

Idea #11: Consecutive interviews of Siegwerk high officials – one interview per month

Execution:

1. Schedule consecutive interviews with Siegwerk high officials, such as Ashish Pradhan, Angshuman Mukherjee, Jatin Takkar, and Dipshikha Banerjee. (Ongoing - Monthly)
2. Cover topics related to industry resilience, sustainable business practices, safe packaging, food safety, and regulatory compliance.
3. Tentative titles:
4. Publish the interviews in relevant media outlets.