Semi-alternate world

Cartoon Network UK schedule June 2005 (My AU, so fictional)

Premiere of Battle B-Daman
The show is about Yamato Delgado (Daiwa in the Japanese version), who gets the legendary Cobalt Blade. He and his friends use the sport of B-Daman to fight the Shadow Alliance (who wants to take over the world). This show takes place in the B-Da World, a Post-Apocalyptic wasteland where its inhabitants are humans, anthropomorphic animals, and robots. Using the legendary B-Daman, Yamato enters the Winners tournament organized by a group (the JBA in the Japanese version and the IBA (International B-Daman Association) in English version) to become the B-Da Champion. However, he also ends up in fights against the Shadow Alliance.

Yamato Delgado (大輪 ヤマト, Daiwa Yamato)
Voiced by: Reiko Takagi (Japanese); Brian Beacock (Season 1), Tevi Eber (Season 2) (English)
Introduced in season one, 11-year-old Yamato is the main character. Raised by cats until the age of 5, his foster mother did not allow him to own a B-Daman until Cobalt Blade appeared to him one fateful night. Cobalt Blade, supposedly the best B-Daman ever made. But it gets heavily damaged by Cain McDonnell, one of Yamato's enemies. Following its near destruction, Cobalt Blade is rebuilt as Cobalt Saber, the first B-Daman to use the newly developed Blaster Core (also known as Delta core) system by Armada. This new system allowed the very core of the B-Daman to be modified. Yamato's special attack is Cobalt Power Blast, a powerful attack that utilizes the friction of the battlefield. Yamato somehow looks like a cat. He is most likely named after the powerful Japanese battleship Yamato. In the second season of the anime and second half of the manga, Yamato's Strike Shot is the Drive Shot for his new B-Daman called Cobalt Saber Fire, which would later be upgraded to Cobalt Blaster with the Cartridge system and the Stealth Drive Shot until the final episode in which Cobalt Blaster transformed into Cobalt Blaster Drive Cannon with the R.C. system and the Legend Drive Shot. In the manga, Yamato already begun with having a B-Daman named Cobalt Sword which would be upgraded to Cobalt Blade.
Gray Michael Vincent (グレイ・マイケル・ビンセント, Gurei Maikeru Binsento)
Voiced by: Yuki Tai (Japanese); Dave Wittenberg (English)
He is Yamato's friend and is a tough guy. He was a member of the Shadow Alliance because he was trying to save his sister Liena from them. He uses the B-Daman, Chrome Zephyr which is later upgraded to Chrome Raven then Chrome Raven Cyclone, Chrome Harrier and then Chrome Windrush Harrier (Chrome Lancer). Gray started appearing in season 1. He is 12 years old. His Strike Shot is the Speed Shot.
Bull Borgnine (ブル・ボーグナイン, Buru Bōgunain)
Voiced by: Kurumi Mamiya (Japanese); Mona Marshall (English)
Bull has three personalities: The calm and naive side, the confident side and the wild side that appears when he presents his B-Daman. This dark side remains until the end of a B-DaBattle and can enter a berserker state where he's practically invincible. He uses the B-Daman, Helio Breaker which later gets destroyed and he decides to be a B-Daman mechanic. Later on, he creates Helio Berserker and Helio Flyer which is either from the Delta Core or the Roller Core. Bull started appearing in season 1. He is 11 years old. In season one, Bull met a girl. She only likes Bull's hyper-form and when she learnt that the 'calm' Bull is the true Bull, she lost interest in him. She later goes on to like the calm, full of snot, true Bull. In Season 2, Bull meets up with Akyulus and eventually befriends the silent boy. Bull is the first ever friend of Akyulus. Nearing the start of the second Winners Tournament, he makes a decision to be a full-time B-Da Mechanic, vowing to make Revolver Hades, the best B-Daman ever so that Akyulus could use it to defeat Yamato.
Terry McScotty (燕 ツバメ, Tsubakura Tsubame)
Voiced by: Tomoko Kaneda (Japanese); Mary Elizabeth McGlynn (ep. 1-6), Barbara Goodson (ep. 7-52) (English)
He is Yamato's fellow friend under Armada. He has a Scottish accent and uses the B-Daman, Wing Ninja which was later recreated into Wing Sword and Wing Eagle. Terry started appearing in season 1. He is 10 years old. In Season 2, Terry and Joe decide to enter the Winners Tournament together but along the way, Terry finds a Strike Shot, Random Shot. Joe deems that Terry will not improve with him along so he leaves, only to find Terry following him, not wanting him to go. However, Haja hears of this Strike Shot and attacks Terry for it. The two enter into battle and Haja pretends to admit defeat. Falling for his trick, Haja snatches the Strike Shot from Terry and he shoots. It is originally aimed towards Terry but Joe steps in to protect his brother/pupil. Terry has his blaster destroyed and then gets a new one named HudoFudoMaru and his Strike Shot is the Split Shot.
Mie Delgado (大輪 ミエ, Daiwa Mie)
Voiced by: Naoko Takano (Japanese); Philece Sampler (English)
Yamato's foster mother, she adopted him at the age of five. She is 22 years old. She runs a restaurant called Mie's Café, later on changed to Mie's Cat Cafe. For she is just only one to run her Cafe, she asked Liena, Armada and all the others to help her run her Café. Then one day, she's suddenly somewhat feared by Armada because Armada always escapes his chores. And when he does that, Mie is getting almost furious. She thought that was the way in making Armada responsible!
Liena Grace Vincent (リエナ・グレース・ビンセント, Riena Gurēsu Binsento)
Voiced by: Takako Uemura (Japanese); Peggy O'Neal (English)
Gray's sister who was captured by the Shadow Alliance, made into a tough B-DaBattler and Ababa had her impersonate Sigma. She always wants to be at her brother's side. She took a small liking to Enjyu. She had the B-Daman, Garnet Wind which was first made for control, but had rapid fire added in its Zero 2 version. The rapid fire was added due to the new core, the Roller Core. The Roller Core had an added magazine head. The magazine head allowed you to hold 3 B-DaBalls instead of 2. The Roller Core as added to Li Yong Fa's B-Daman, King Rekuso.
Armada
Voiced by: Paul St. Peter
Yamato's giant cat mentor, the legendary B-Daman master. He invented the Zero system, the framework for which all B-Daman are based upon. After Cobalt Blade was destroyed, he created the Zero 2 Blaster Core system, the framework for which Chrome Raven, Chrome Raven Cyclone, Cobalt Saber, Cobalt Saber Fire, Blazing Kaizer, Garnet Cyclone and then Zero 389. He also created the Cartridge system with Bears in the 2nd season as well as the Metal system in season 3.
Tommi
Tommi is the black cat that follows Yamato. Marda B's good side uses him later on in the series to speak to Yamato and his friends.
B-DaMage
Voiced by: Mari Devon
The series narrator, B-DaMage is an omnipotent being who along with her three cats, the Meowmigos (who corrects B-DaMage's mistakes) serves to explain about the world that the story takes places in, the characters, and the rules of B-Daman. She is called "B-Damajin" in the Japanese version. She appears as a blue, bubble like being
Meowmigos
Voiced by: Steven Blum
The Mewomigos are the companions of the B-DaMage.
Big Cheese
Voiced by: R. Martin Klein
Little is known about this mouse except that he appears in segments with the B'DaMage and the Meowmigos.
Shadow Alliance
The Shadow Alliance (called simply "Shadow" in Japan) are the main antagonists of Season One with goals of B-DaWorld Domination. Some members of the Shadow Alliance have a 3rd eye which is the symbol of the Shadow Alliance and is a sign that the character is under Marda B.'s control. There are two incarnations of the group: There was the original and the Neo Shadow Alliance. The members of this group are as following:

Marda B.
Voiced by: Paul St. Peter
Marda B. is the main villain of the 1st season who established the Shadow Alliance and Neo Shadow Alliance. Marda B. was a mysterious being who was the greatest B-DaPlayer. He was the first B-DaMaster. He was a good person, but also very competitive. When he asked for an eternal life to remain undefeated forever, he was punished by being turned into a spirit. His competitive side separated from him and became an evil spirit wanting to conquer the B-DaWorld. The good side came to live in a statue that guarded powerful B-DaBalls carrying his own essence, which became known as the B-Energy, the only thing that can defeat the evil Marda B. When Ababa had been depowered by Marda B. after being exposed as a criminal, he started the Neo Shadow Alliance, where all of the members he sent to, attack Yamato and the gang who were innocent B-DaPlayers under his control (with the exception of Enjyu, Biarce, Cain, and Joshua who joined on their own free will). Marda B.'s evil form seems to be one giant flaming eye (which is very similar in appearance to the eye of Sauron from Lord of the Rings) that always seemed to be floating in the sky. In episode 51, Marda B. fuses with Biarce to form, Marda Biarce, and reveals his plot: He sent the Shadow Alliance after Cobalt Blade, sent the Neo Shadow Alliance to collect B-DaSpirits. and even created Biarce, just so he could culminate his plan to conquer the B-DaWorld by having the ultimate B-DaBattle with Yamato. At the end of the final episode of season 1, his full good form is revealed a seemingly huge gray cat wearing in a white topki.
Ababa
Voiced by: Steven Blum
An evil cat who worked for Marda B with the ability to brainwash people. He even managed to brainwash Bull. Ababa was the leader of the Shadow Alliance, which consisted of major characters like Gray, Enjyu, Wen, and Li. When depowered by Marda B, he is turned back into his original form, a purple cat with long hair. He makes a small cameo with the rest of the crowd, after Yamato and his friends return from defeating the Neo Shadow Alliance.
Enjyu (炎呪, Enju)
Voiced by: Daisuke Kishio (Japanese); Steve Staley (Season 1), James Keller (Season 2) (English)
Enjyu used to be a talented kid who wished to improve his skills more as a B-Daman player. His father, however wanted him to take a dive on each of his battles so his dad could pay for their rent. Before each battle, Enjyu's opponents would pay him to lose the match, making them look skilled and Enjyu, an amateur. Fed up of his life, Enjyu joined the Junior B-Daman Tournament. There he was disqualified after unfairly being accused of cheating due to his refusal to repeat his past life. After being betrayed by his only "friend", Enjyu took out his anger on his father in a B-DaBattle. As soon as the battle commenced, Enjyu's personality and hair changed from blue to red. The reason of why his hair changed color is uncertain. After the battle, Enjyu joined the Shadow Alliance where he later received Lightning Kahn (Bloody Kaiser in the original version), the brother of Cobalt Blade, as his new B-Daman. Later in the series, Lightning Kahn was upgraded to Blazing Kahn by Marda B. and later in season 2 is upgraded once more into Variable Kaiser (Hasbro never released a Cartridge System version, so the name remains unchanged), in order to defeat Yamato in the finals. However, instead of defeating him, Enjyu saved Yamato's life and quickly be-friended him. He later rejoined the Neo Shadow Alliance so that he could have fought Marda B. to avenge his new "friends". At the end of season 1, Marda B. brainwashes Enjyu, and Terry used his part of the B-Energy to set him free, but Enjyu wasn't happy about that. He was angry because he felt as if Terry wasted his B-Energy, which he could use to save the world, to save him. Although, Terry reasoned that he was his friend and he figured out, with the help of Joe, that it was the morally correct choice. The name is romanized as Enjyu in the English versions and Enju in the Japanese websites.[1] In Fire Spirits, he obtained his own Strike Shot called the Black Drive Shot from a boy that live at the icy mountain.
Wen Yong Fa (ウェン・ユンファ, Wen Yonfa)
Voiced by: Brad MacDonald
He is the older of the Yong Fa brothers. He joined the Shadow Alliance at a young age to become a stronger B-DaPlayer. Wen is often blunt and stubborn but also open-hearted and loyal to those he cares about. He and Li first appeared to fight Yamato in a B-DaBattle following Battle Crow's defeat. He uses the B-Daman, Bakuso which was later upgraded to King Bakuso by Bull, then finally to Suiseiryu by Bears and Armada. He changed his ways and left the Shadow Alliance after Yamato helped him in a battle against Enjyu. After Wen left, he continued to help Yamato and the gang, often under Armada's direction. He sometimes wore a mask and cape. When his younger brother, Li Yong Fa, joined the Neo Shadow Alliance to infiltrate Neo Shadow Alliance, he traveled with Yamato and his friends. Unfortunately, Li was not accepted into the alliance, and was made a puppet to Marda B. He eventually fought Li and brought him back to normal. The brothers have not separated since. His Strike Shot is the Metal Spike Shot.
Li Yong Fa (リー・ユンファ, Rii Yonfa)
Voiced by: Miyako Ito (Japanese); Derek Stephen Prince (English)
The younger brother of Wen, he uses seal papers as his calling card. He uses the B-Daman, Rekuso which was later upgraded to King Rekuso, then to Ryuseiryu by Armada and Bears. Li and Wen first appeared to fight Yamato in a B-DaBattle following Battle Crow's defeat. He and his older brother have been helping Yamato after they left the Shadow Alliance. Later in the series, Enjyu begged Li to help him defeat Marda B. Like Enjyu, Li pretended to work for the Neo Shadow Alliance in order to find Marda B.'s weakness. But certain members did not trust Li's loyalties towards the Neo Shadow Alliance so Marda B. claimed Li's mind, giving Li the third eye and erasing all his past memories. Later, Wen tried to save his brother through a B-Dabattle. Luckily, Wen won and returned Li to his normal self.
Battle Crow
Voiced by: Steve Kramer
A crow-type birdman. Little is known about this character except he was the first Shadow Alliance member that Yamato faced and that he had goggles that can detect people's power levels. What happened to him after his defeat against Yamato is unknown.
Monkey Don
Voiced by: Derek Stephen Prince
A humanoid monkey. Little is known about this character except he was the crooked owner of a B-Daman parts shop. He was defeated by Yamato.
Hounds of Chaos
A group of canine thieves who stole B-Daman parts from Yamato.
Goldo
Little is known about this character except that he serves as a B-DaBattle trainer in the Shadow Alliance HQ.
Mukade Benkei
A snake man observer in Goldo's training facility, famed for having stolen 10000 B-Damans.
Psy Baron
A hooded observer in Goldo's training facility.
Shooting Galaxy
An armored observer in Goldo's training facility, claimed to be from outer space. Shooting the Galaxy, it later led an attack to Tsubakura city.
Shadow Alliance Foot Soldiers
Robotic servants of Marda B. that accompany any member of the Shadow Alliance and the Neo Shadow Alliance.
Biarce
Voiced by: Doug Erholtz
Biarce, the 11 year-old B-DaPlayer created by Marda B. to battle for him.
Cyber-Mosquito
A robotic mosquito that can cause its target's hands to go weak and unable to use a B-Daman.
Neo Shadow Alliance victims
Castillo
After losing to Yamato in qualifying round of B-Daman tournament, he returned to rule Pedro kingdom unmasked under the name of Ike. His B-Daman is Iron Eater.
The Longhorn Brothers
Voiced by: Beau Billingslea (Nouz), Kirk Thornton (Sauz)
The Longhorn Brothers are Nouz (North) and Sauz (South). They have been hired by Marda B. to join the Shadow Alliance after Ababa's depowerment.
Manuel
A robot teacher from the B-Daman academy capable of copying its opponent's moves.
Unnamed Pig, Monkey, and Water Sprite
Servants of Pandoro and victims of Marda B. whom fought Wen and Li for the fate of Pandoro. They were defeated and returned to normal. Note: These 3 characters are modeled from the disciples in Journey to the West.

June 2005

6:00am The Powerpuff Girls (1998)
6:30am Ed, Edd n Eddy
7:00am Ed, Edd n Eddy
7:30am Yu-Gi-Oh
8:00am Codename: Kids Next Door
8:30am Ed, Edd n Eddy
9:00am The Grim Adventures Of Billy and Mandy
9:30am Foster's Home for Imaginary Friends
10:00am Yu-Gi-Oh
10:30am Cramp Twins
11:00am Xiaolin Showdown
11:30am HiHi Puffy AmiYumi
12:00pm The Grim Adventures Of Billy and Mandy
12:30pm Foster's Home for Imaginary Friends
1:00pm Inazuma Eleven
1:30pm Codename: Kids Next Door
2:00pm Yu-Gi-Oh
2:30pm Static Shock
3:00pm Xiaolin Showdown
3:30pm Cramp Twins
4:00pm Codename: Kids Next Door
4:30pm Foster's Home for Imaginary Friends
5:00pm Ozzy and Drix
5:30pm Xiaolin Showdown
6:00pm Yu-Gi-Oh
6:30pm The Grim Adventures Of Billy and Mandy
7:00pm Battle B-Daman
7:30pm Atomic Betty
8:00pm Gadget Boy
8:30pm Inspector Gadget
9:00pm Cramp Twins
10:00pm Ned's Newt
10:30pm Atomic Betty
11:00pm Cartoon Cartoons
1am Cramp Twins
1.30am Ned's Newt
1.45am Cramp Twins
2am Gadget Boy
4:30am Pet Alien
5am Ned's Newt
5.30am Cramp Twins

October 2005

6:00am The Powerpuff Girls (1998)
6:30am Ed, Edd n Eddy
7:00am Ed, Edd n Eddy
7:30am Yu-Gi-Oh
8:00am Codename: Kids Next Door
8:30am Ed, Edd n Eddy
9:00am The Grim Adventures Of Billy and Mandy
9:30am Foster's Home for Imaginary Friends
10:00am Yu-Gi-Oh
10:30am Cramp Twins
11:00am Xiaolin Showdown
11:30am HiHi Puffy AmiYumi
12:00pm The Grim Adventures Of Billy and Mandy
12:30pm Foster's Home for Imaginary Friends
1:00pm Inazuma Eleven
1:30pm Codename: Kids Next Door
2:00pm Yu-Gi-Oh
2:30pm Static Shock
3:00pm Xiaolin Showdown
3:30pm Da Boom Crew
4:00pm Codename: Kids Next Door
4:30pm Foster's Home for Imaginary Friends
5:00pm Ozzy and Drix
5:30pm Xiaolin Showdown
6:00pm Yu-Gi-Oh
6:30pm The Grim Adventures Of Billy and Mandy
7:00pm Battle B-Daman
7:30pm Atomic Betty
8:00pm Gadget Boy
8:30pm Inspector Gadget
9:00pm Cramp Twins
10:00pm Ned's Newt
10:30pm Atomic Betty
11:00pm Cartoon Cartoons
1am Cramp Twins
1.30am Ned's Newt
1.45am Cramp Twins
2am Gadget Boy
4:30am Pet Alien
5am Ned's Newt
5.30am Cramp Twins

About Da Boom Crew: Da Boom Crew: Four foster kids (Justin, Nate, Ricki and Jubei) create a video game about heroes going up against space alien terrorists. Then a portal appears and pulls them into a dimension which is just like the world in their game. They embark on a quest to find their missing video game cartridges and stop the sadistic extraterrestrial emperor Zorch from taking control of this intergalactic dimension.

November 2005

6am Ed, Edd n Eddy
6.30am The Powerpuff Girls (1998)
7am Foster's Home for Imaginary Friends
7.30am Xiaolin Showdown
8am The Grim Adventures Of Billy and Mandy
8.30am Da Boom Crew
9am Xiaolin Showdown
9.30am Robotboy
10am Camp Lazlo
10.30am Foster's Home for Imaginary Friends
11am Hi Hi Puffy AmiYumi
11.30am The Life and Times of Juniper Lee
12pm The Toy Warrior
1.30pm Foster's Home for Imaginary Friends
2pm Cramp Twins
2.30pm Ed, Edd n Eddy
3pm Hi Hi Puffy AmiYumi
3.30pm What's New Scooby-Doo?
4pm Codename: Kids Next Door
4.30pm Foster's Home for Imaginary Friends
5pm Camp Lazlo
5.30pm Robotboy
6pm The Toy Warrior
7.30pm Robotboy
8pm Battle B-Daman
8.30pm Transformers: Cybertron
9pm Cramp Twins
9.30pm Cramp Twins
10pm Ned's Newt
10.30pm Atomic Betty
11pm Cartoon Cartoons
1am Cramp Twins
1.30am Ned's Newt
1.45am Cramp Twins
2am Gadget Boy
5am Ned's Newt
5.30am Cramp Twins

July 2006

6:00am The Powerpuff Girls (1998)
6:30am Battle B-Daman
7:00am Codename: Kids Next Door
7:30am Robotboy
8:00am Camp Lazlo
8:30am Codename: Kids Next Door
9:00am The Grim Adventures Of Billy and Mandy
9:30am Loonatics Unleashed
10:00am Classic Ben 10
10:30am Robotboy
11:00am Xiaolin Showdown
11:30am The Batman (2004)
12:00pm The Grim Adventures Of Billy and Mandy
12:30pm Camp Lazlo
1:00pm Codename: Kids Next Door
1:30pm Loonatics Unleashed
2:00pm Classic Ben 10
2:30pm Robotboy
3:00pm Xiaolin Showdown
3:30pm What's New Scooby-Doo?
4:00pm Codename: Kids Next Door
4:30pm Foster's Home for Imaginary Friends
5:00pm Xiaolin Showdown
5:30pm Johnny Test
6:00pm Classic Ben 10
6:30pm The Grim Adventures Of Billy and Mandy
7:00pm The Batman (2004)
7:30pm Xiaolin Showdown
8:00pm Robotboy
8:30pm Foster's Home for Imaginary Friends
9:00pm Cramp Twins
10:00pm Ned's Newt
11:00pm Atomic Betty
12:00am Cartoon Cartoons
1:00am Cramp Twins
1:30am Ned's Newt
1:45am Cramp Twins
2:00am Gadget Boy
5:00am Ned's Newt
5:30am Cramp Twins

November 2006

6:00am The Powerpuff Girls (1998)
6:30am Ed, Edd n Eddy
7:00am Codename: Kids Next Door
7:30am Robotboy
8:00am Skatoony
8:30am Codename: Kids Next Door
9:00am The Grim Adventures Of Billy and Mandy
9:30am Loonatics Unleashed
10:00am Classic Ben 10
10:30am Robotboy
11:00am Xiaolin Showdown
11:30am The Batman (2004)
12:00pm The Grim Adventures Of Billy and Mandy
12:30pm Camp Lazlo
1:00pm Codename: Kids Next Door
1:30pm Loonatics Unleashed
2:00pm Classic Ben 10
2:30pm Robotboy
3:00pm What's New Scooby-Doo?
3:30pm Codename: Kids Next Door
4:00pm My Gym Partner's a Monkey
4:30pm Foster's Home for Imaginary Friends
5:00pm Classic Ben 10
5:30pm The Grim Adventures Of Billy and Mandy
6:00pm Ed, Edd n Eddy
6:30pm Skatoony
7:00pm The Batman (2004)
7:30pm The Grim Adventures Of Billy and Mandy
9:00pm Robotboy
9:30pm Da Boom Crew
10:00pm Cramp Twins
10:30pm Ned's Newt
11:00pm Cartoon Cartoons

Febuary 2007

6am Dexter's Laboratory
6.30am Foster's Home for Imaginary Friends
7am What's New Scooby-Doo?
7.30am Ed, Edd n Eddy
8am Classic Ben 10
8.30am The Grim Adventures Of Billy and Mandy
9am Ed, Edd n Eddy
10am Foster's Home for Imaginary Friends
11am The Grim Adventures Of Billy and Mandy
12pm Classic Ben 10
1pm Codename: Kids Next Door
2pm Robotboy
3pm My Gym Partner's a Monkey
3.30pm What's New Scooby-Doo?
4pm Ed, Edd n Eddy
4.30pm Foster's Home for Imaginary Friends
5pm Classic Ben 10
5.30pm The Grim Adventures Of Billy and Mandy
6pm The Batman
6.30pm Ed, Edd n Eddy
7pm Skatoony
7.30pm The Grim Adventures Of Billy and Mandy
8pm The Batman
8.30pm Foster's Home for Imaginary Friends
9pm Robotboy
9.30pm Da Boom Crew
10pm Cramp Twins
11pm Cartoon Cartoons. Turner Broadcasting is due to unveil changes to its portfolio of kids’ channels, which currently consists of Cartoon Network, Boomerang, Toonami, Cartoon Network Too and Boomerang +1, with Cartoonito becoming a new dedicated pre-school channel.
 

From 24th May Toonami will change into Cartoon Network Too, being available across Sky (602), Tiscali TV, Virgin TV and Top Up TV. Cartoon Network Too is set to feature the best Toonami shows alongside current Cartoon Network favourites.

Meanwhile Cartoonito, the pre-school block that currently airs daily on Cartoon Network Too between 6am and 3pm will become a full pre-school channel. Cartoon Network, Boomerang and Boomerang +1 will remain in their respective EPG positions.

In addition to these changes all channels will undergo a channel reface phased throughout the year, commencing with Cartoon Network, Cartoon Network Too and Cartoonito.

Dee Forbes, senior vice-president and general manager of Turner Broadcasting UK and Ireland commented: “These changes are designed to give Turner a broader kids’ proposition with an earlier entry point to our brands through the provision of a wholly pre-school channel. Our audience can now grow with our brands, from Cartoonito to Boomerang to Cartoon Network and Cartoon Network Too.”

Cartoon Network will maintain its position as the flagship kids’ channel, premiering new animated shows including Cartoon Network Originals, co-productions and acquisitions, with the most significant changes occurring on Cartoonito. Simon Cox, vice-president of Turner Media Innovations, said: “Concentrating our preschool effort into a separate channel will result in the proliferation of our share in a sustained market.  We will continue to maintain sharp focus on older demographics on our other channels, but for the first time we can make serious inroads into our competitors markets, which is an exciting prospect.  Our NPD information has shown the continued growth in preschool sales, and we additionally have the benefit of close working relationships with Time Warner sister companies, including IPC and its portfolio of parenting titles.  Our unique positioning allows us to offer customers both a knowledgeable and innovative approach.”

Cartoonito will continue soft learning of French in the interstitials via six unique characters called the Cartoonitos.  It will also extend segments of the interstitials to introduce live action short form content, exclusively commissioned for the channel.  The French elements will air between 11am and 6pm whilst the live action content with strands such as ‘Go And Get A Grown Up’ will air throughout the day, encouraging happy and fun experiences between preschoolers and parents. Write a news article about the changes, also saying what date CN will get the rebrand