I have created a sample content plan for my Client called GA. I also did keyword research for them. As they are already ranking for keywords i decided to opimize the keyword thats ranking from 1 to 15 position. I took this data from SEMrush. Below you can find both the content plan and keyword research. I want you to change or adjust my content plan according to my keyword research. I will provide you season and market data so that you can prirotize. The top selling products for my client GA is rosette, ribbons and then trophies and medals.


Season and market data:
Spring and Summer: This period is highlighted as key for the company, with sales starting to ramp up in April and peaking during May, June, July, and August. These months are crucial because most of the events that the company caters to, such as equestrian events, dog shows, and fairs/livestock events, are outdoor activities that occur more frequently in warmer weather.



Keyword research:											
No	Keyword	Position	Volume	Keyword Difficulty	Traffic	Traffic (%)	Search Intent	Seasonality	Keyword Variations	Priority	Relevant page
1	custom rosette ribbons	1	1900	10	471	9.11	commercial	Throughout the year	rosette ribbons custom, custom rosette award ribbons	High	https://ga.com/collections/custom-rosettes
2	horse show ribbons	1	720	1	178	3.44	commercial	Spring and Summer	horse show ribbon display	High	https://ga.com/collections/equestrian-awards
3	dog show ribbons	1	170	0	42	0.81	commercial	Spring and Summer		High	https://ga.com/collections/dog-show-rosette-awards
4	personalized rosette ribbons	1	70	6	17	0.32	commercial	Throughout the year		High	https://ga.com/collections/custom-rosettes
5	rosette award ribbons	2	210	4	27	0.52	commercial	Throughout the year	custom rosette award ribbons, rosette award ribbon, rosette ribbon awards	High	https://ga.com/collections/custom-rosettes
6	dog show trophies	2	90	6	11	0.21	transactional	Spring and Summer	dog show awards and trophies	High	https://ga.com/collections/dog-show-trophy-awards
7	dog show ribbons	3	170	0	13	0.25	commercial	Spring and Summer	dog show ribbon display	High	https://ga.com/collections/dog-show-awards
8	perpetual cup trophy	5	110	6	3	0.05	commercial	Throughout the year	cup trophy perpetual, perpetual trophy cup	High	https://ga.com/collections/recognition-perpetual-trophies
9	stack a ribbon awards	6	210	11	5	0.09	commercial	Throughout the year	stack-a-ribbon awards	High	https://ga.com/collections/identification-holders-with-custom-ribbons
10	name tags and ribbons	8	320	10	6	0.11	commercial	Summer		High	https://ga.com/collections/identification-holders-with-custom-ribbons
11	horse show ribbon colors	8	210	6	2	0.03	informational	Throughout the year (peak is summer)	horse ribbon colors	Low	https://ga.com/collections/equestrian-awards
12	ga portsmouth ri	8	170	13	1	0.01	informational, transactional	Last six months(2023)		medium	https://ga.com/pages/in-the-news
13	dog show trophies	8	90	6	2	0.03	transactional	Primary: First four months Secondary: 5th to 7th month	dog show awards and trophies	High	https://ga.com/collections/dog-show-perpetual-trophies
14	name tag ribbons	10	480	11	9	0.17	commercial	Summer	name tags and ribbons, conference name tag ribbons, custom ribbons for name tags	medium	https://ga.com/collections/identification-holders-with-custom-ribbons
15	name badges and ribbons	10	390	11	5	0.09	commercial	July to September			https://ga.com/collections/identification-holders-with-custom-ribbons
16	badge ribbons custom	10	260	10	5	0.09	commercial	Primary: May to August Secondary: throughout the year	custom badge ribbons, custom name badge ribbons, custom ribbons for name badges	High	https://ga.com/collections/recognition-identification-holders-with-custom-ribbons
17	horse ribbon colors	10	110	5	0	0	informational	Primary: May to August Secondary: throughout the year	horse show ribbon colors	Low	https://ga.com/collections/equestrian-awards
18	name ribbons badges	11	390	13	1	0.01	commercial	Primary: July to September Secondary: October - December	name badge ribbons, name ribbons badges, ribbons for name badges, conference name badge ribbons	High	https://ga.com/collections/identification-holders-with-custom-ribbons
19	ribbons for name badges	11	210	12	1	0.01	commercial	Primary: February to March Secondary: June to September	custom ribbons for name badges	High	https://ga.com/collections/identification-holders-with-custom-ribbons
20	custom badge ribbons	12	590	11	5	0.09	commercial	Throughout the year	badge ribbons custom, custom name badge ribbons, custom ribbons for name badges	High	https://ga.com/collections/identification-holders-with-custom-ribbons
21	rosette award ribbons	13	210	4	1	0.01	commercial	Primary: July to December Secondary: January to June	custom rosette award ribbons, awards ribbons and rosettes	High	https://ga.com/collections/fair-rosette-awards
22	horse show awards	13	140	0	1	0.01	informational	Throughout the year	custom horse show awards, horse show award ribbon	medium	https://ga.com/collections/equestrian-gifts
23	ribbon rosettes	14	210	1	0	0	informational, transactional	January to June	custom rosette ribbons, rosette ribbon	medium	https://ga.com/collections/fair-rosette-awards
24	anniversary lapel pins	15	90	13	0	0	transactional	July to December		High	https://ga.com/products/1-custom-anniversary-lapel-pin
25	dog show rosettes	15	70	0	0	0	informational	Peak: Feburary, June, August, September, December	custom dog show rosettes, dog show ribbons and rosettes	Low	https://ga.com/collections/dog-show-5-7-11-streamer-rosettes

















3-month Content Plan for GA:

 Month 1: Spotlight on Equestrian Awards
On-Page SEO:
1. Meta Tags Optimization: Refine meta titles and descriptions targeting ‘equestrian awards’ and ‘horse show prizes’ with compelling calls-to-action and strategic keyword placement.
2. Update H1 and H2 Tags: Audit and optimize headers on essential product pages to include targeted keywords like ‘horse medals’ and ‘custom horse show awards’, bolstering SEO relevancy and hierarchy.
3. Internal Linking Structure: Enhance site navigability and spread link equity by implementing a strategic internal linking plan that connects ‘rosette award ribbons’, ‘horse show back numbers’, and other relevant content.
4. Update Image Alt-Text: Revise alt-text descriptions for equestrian-related images to include specific keywords, improving image search visibility and aligning with web accessibility standards.
Content Creation:
1. Blog Post: “5 Must-Have Equestrian Awards for 2024 Season” – A deep dive into the latest trends in equestrian awards, featuring ‘horse ribbon’, ‘custom horse show ribbons’, and ‘horse show banners’.
2. Buying Guide: “Equestrian Awards Buying Guide: From Rosettes to Ribbons” – Targeting ‘horse medals’, ‘horse show rosettes’, and ‘ribbon horse’.
3. Infographics: “The Anatomy of a Perfect Horse Show Award” – Sharing across platforms, highlighting popular items (‘horse trophy’, ‘horse medals’).
Backlink Strategy:
- Guest Posting: Partner with equestrian blogs for guest posts on “Trends in Equestrian Awards” linking back to the equestrian collection page.
- Equestrian Forums & Communities Engagement: Participate in discussions and share insights on award trends, subtly linking back to relevant blog posts.
Social Media Content:
- Pinterest: Pins showcasing ‘horse show awards’ and linking to the buying guide; boards that curate imagery of products in action at events.
- YouTube: Upload customer testimonial videos, guiding future customers on selecting awards for equestrian events.

 
 
Month 2: Focus on Dog Show Awards
On-Page SEO:
1. Product and Category Page Enhancements: Strengthen on-page content for ‘dog show trophies’ and ‘dog ribbons’ listings by weaving in high-value keywords, improving product descriptions, and enhancing category page content for better search engine indexing.
2. Blog Post and Top Products Optimization: Develop and optimize content within key blog posts and top product pages, focusing specifically on ‘dog show rosettes’ and ‘best in show trophy’, to drive search relevance and user engagement.
3. Internal Linking Structure: Continue to amplify the site’s internal linking strategy by linking related dog show content to pertinent product pages, thereby facilitating a smoother user experience and supporting SEO efforts.
Content Creation:
1. Blog Post: “Ultimate Awards for Dog Shows 2024” – Keywords include ‘dog show trophies’, ‘dog ribbons’, and ‘dog show rosettes’.
2. Interviews: Collaborate with dog show winners, discussing the emotional value of winning awards like ‘dog trophy’ and ‘championship ribbons’.
3. Event Guides: “How to Choose Awards for Your Dog Show” – Leveraging ‘custom dog show awards’ and ‘dog show trophy ideas’.
Backlink Strategy:
- Dog Show Organizers: Reach out for collaboration opportunities on their platforms, offering expertise or featured articles on choosing show awards.
- Pet Industry Influencers: Secure backlinks through interviews or features discussing ga Company’s uniqueness.
Social Media Content:
- LinkedIn: Share industry-related articles and original posts discussing trends in dog show awards, featuring products.
- Pinterest: Create boards for ‘Dog Show Preparation’ with visuals of ‘dog show rosettes’ and ‘dog trophies’.

 Month 3: Highlighting Fairs and 4-H Awards
On-Page SEO:
1. Conversion Optimization: Optimize conversion pathways on pages like ‘4-H awards’ and ‘fair ribbons’ through compelling CTAs, streamlined navigation, and engaging visuals, aiming to turn visitors into customers.
2. Schema Markup Enhancement: Integrate advanced schema markup across fair and 4-H award pages to ensure rich snippets are effectively displayed in search results, enhancing visibility and CTR.
Content Creation:
1. Blog Post: “The Complete Guide to Choosing Fairs and 4-H Awards” – Highlight ‘fair ribbons’, ‘4-H gifts’, and ‘fair banner’, emphasizing the quality and range of products offered.
2. Success Stories: Publish customer stories featuring ‘year-end horse show awards’ and ‘perpetual trophies’, showcasing the impact of recognition on winners.
3. Tips & Tricks: “How to Display Your Fair and 4-H Awards” – Creating engaging content around ‘fair ribbon display’ and ‘award sashes’, providing value to past and potential customers.
Backlink Strategy:
- Collaborate with 4-H clubs and agricultural organizations for content sharing, securing backlinks from their newsletters and websites.
- Write guest posts for agriculture and event planning websites, focusing on award selection tips and trends, and linking back to the Ga Company’s relevant landing pages.
Social Media Content:
- Instagram: Share high-quality images of ‘4-H ribbons’ and ‘fair banners’ in use, using hashtags related to fairs and livestock shows to increase visibility.
- YouTube: Create “How It’s Made” videos showcasing the making of ‘custom ribbons for name tags’ and ‘rosettes for sale’, linking back to product pages.
- LinkedIn: Post articles about the importance of awards in community and youth development, highlighting ‘4-H awards’ and ‘perpetual trophies’.