At 95 years old, crafts. Orio is the most popular cooking in the world, enjoyed in more than 100 countries throughout North and South America, asia, europe,africa, the Middle East and Australia.The Orio cookie is a truly global product.It is sold in a consistent form,with very few exceptions in all regions of the world.The Orio cook is universally appealing.The unique flavor translates across borders, and the sandwich cookie with the fun of a cookie and cream, makes Oriole real fun eating experience.Though the Oreo brand is popular around the world, adjustments to product packaging and promotion are sometimes necessary to match consumer tastes and expectations In each country.In China, E.G., we have a lightly sweetened version of Orio, which has 27% less sugar, and that's really a response to consumer's desire and taste preferences for a less sweet product.In the case of Venezuela Milk chocolate biscuits are more appealing to consumers than the dark, intense cocoa that we're familiar with in the U-S and in some other markets.And so we have introduced and successfully launched A Chocolate, a milk chocolate version of oro packaging is a feature that can change greatly from market to markets.In the U-S, the 18 ounce size of Orio is the predominant package form.And that's really because in the U-S, many consumers are more accustomed to shopping at large format stores.They have large pantries at home.They tend to shop, you know, more weekly versus daily.In other countries, there's a variety of different formats, often smaller store formats, whether it's the kiosks in Brazil or the self service convenience stores in China, or even these street vendors in Venezuela.And so in those countries, larger packages don't make as much sense.The stores don't have the space, and consumers don't have the pantry space in their homes.Sometimes packaging adjustments are based on what consumers are familiar with.In many countries, cookies are packaged in a single row that's covered with foil, which creates a tube like shape.So Oreos are packaged that way as well.Another packaging adjustment relates to the branding of the product itself.While the Oro name and logo remain consistent, the company affiliation for the product sometimes changes.So the Orio is always the brand name for the cookie product itself, but we often partner that with a different, paren't company name.So, e.g., in China, it the brand is Craft Orio, because Craft has become a trusted name in the market.In China. In Canada, consumers have a long history and affiliation with the Mr Christie brand, which they associate Orio with.So it's Christie Orio Cookies in Canada.One of the greatest challenges in global marketing is creating promotions.It's very important for marketers to understand cultural subtleties.Campaigns that are effective in one country might be misunderstood or lack relevance in another.Orio's brand message is providing moments of childlike delight.This is particularly evident in the twisting, licking and dunking and milk ritual that is passed on from generation to generation.Historically, we've portrayed that in the U-S and in markets.War has been around for a long time as a paren't or a grandparen't, passing that ritual on to a special child.In countries where Orio is newly introduced, there isn't a heritage of people who have been familiar with the brand, so there isn't a brand heritage to pass down from paren't to child.And so we found that it makes more sense for us to have the child introduce the ritual into the home.So that might be the child introducing twisting and looking and dunking to the paren't, or perhaps to a sibling or a friend.The ways in which orios are promoted are also customized to meet each country's needs.In China, brands advertised on TV are seen as more credible and of a higher quality.So Craft focuses a large percentage of their marketing on TV advertising in China.In a country like Venezuela, by contrast, outdoor advertising is more effective.In Venezuela, we tend to use more outdoor marketing, because the consumers are on the go and have busy lifestyles, we tend to find one of the best places to reach them is during their drive time.So we have oftentimes painted the sides of buildings or have enormous billboards that are very simple, high impact visuals of an Orio dunking into a glass of milk.Marketing a product globally allows for huge growth potential within a brand.An understanding cultural parameters is the key to a successful campaign.Orio is an intrinsically universal product, but understanding and focusing on the cultural differences and local differences has really helped to make Orio the number one cookie in the world?

营销策略组合 The marketing theroy of 4PS
  Global marketing and 4Ps - 营销策略组合 The marketing theroy of 4PS
4P营销理论被归结为四个基本策略的组合，即产品（Product）、价格（Price）、渠道（Place）、宣传（Promotion），由于这四个词的英文字头都是P，再加上策略（Strategy），所以简称为“4P’s”
 Product (what to sell), place (where to sell), promotion (how to let people know about it) and price （how much to sell it for ）
So, when it comes to global market, there are certainly more things that need to be considered. Customer value? Customer behaviour etc.. And the marketers need to work really hard on  adaptation strategies to make sure the product can sell well in a global market. 
Watch the Example of Product Adaptation Strategy in Global Marketing -Oreo (奥利奥）
What adaptation has been done related to 4Ps -  product (what to sell), place (where to sell), promotion (how to let people know about it) and price （how much to sell ）
阅读以上文章回答以下问题

Watch the Example of Product Adaptation Strategy in Global Marketing -Oreo (奥利奥）What adaptation has been done related to 4Ps?
Just try your best on this real-life listening:)