Write a reflective paper on your experience applying strategic frameworks in two assignments. Critically reflect on how your work, individually and in your team, and the feedback you received has helped you to better understand the difference between these frameworks and the situations in which they are best applied.
The structure of each of your paragraph should be as followed:
- Provide a context for your reflection (can be from a preconception, a challenge, or a feedback)
- Explain your viewpoint or preconceptions
- Critically analyse your own thoughts about how you have experience things
- Explore how you dealt with various situations, including how you would do things differently in the future.

Here are the preconceptions, challenges and feedback you received for each assignments:
Assignment 1: Grade: 26/30 
Topic: Analysing Netflix position using porter’s five forces model:
Preconceptions:
Useful in understanding the specific industry Netflix is operating in
Easier to understand and generate ideas compare to Pestel (broader)
Already have a general ideas of how to approach each factors.
Challenges:
Knowledge: 
I personally have prior knowledge of the framework; however never learn the theory in depth and apply it in a standalone analysis
analysis of threats of substitute products and competitive rivalry can be very similar if not careful
Power of suppliers: lack of consideration for netflix’s original content
Threat of substitutes: worth noting how certain substitutes can be more specific to certain demographic (age) of customers.
Diffficult to identify new challenges and recommendations as Netflix is a big player in the industry and is generally doing well.
Working in a team: 
Not all member have similar understanding and backgrounds: While there 2 two members who are year 3 Business majors, there are 2 freshmen and 1 IT major members => different level of understanding of the materials and quality of work => I have to step up to lead and make sure everyone understand the work that needed to be done, and do quality control of the final work
Communication issues as we form the team late due to changing tutorial section => less time to get to know each other
Assignment feedback:
The purpose is stated clearly in the beginning with comprehensive coverage of the selected company. Good structure, spelling, grammar with logical arguments and application of concepts. Some relevant recommendations with references are included. Overall, good work!
What about the exclusive content produced by Netflix? Does it  decrease the power of suppliers?
Are there any particular age groups that still watch satellite TV over Netflix? Worth considering as a threat of substitute.

Assignment 2: Grade: 21/30
Topic: Analysisng Amazon's ecommerce business strategy using PESTEL framework.
Preconception:
Avery  comprehensive model, though I personally find it somewhat too general to apply to one company in one sector => usually pick to analyse an industry, or a company that works in multiple industries, or use in conjunction with frameworks that are more specific.
Do not find much connections 
Challenges:
Knowledge:
I find it difficult to differentiate between political and legal factors.
The requirement of the assignment was confusing to me => my prior understanding is that PESTEL analysis only consider the factors influencing the companies, while the assignment also require me to look into the strategy the company employs to tackle the influences
Hard to incorporate the idea of strategy types (general, differentiation, focus, etc.) into the analysis as I identify the issue the Amazon face using the factors influencing the company rather than its strategy
Some of the analysis use very recent news and the company have yet to response to it => there is also the question of if it is necessary to respond/ if the issue can be addressed.
Working alone:
PESTEL for me is a more challenging framework compared to Porter’s Five forces => working individually for research was very demanding
Time management and focus need to be divided equally to each part to ensure same quality of work
Assignment feedback:
Purpose is somewhat clear, justification for the choice of framework is appropriate. Some critical analysis of existing strategy and identifies some strategy problems. Clear recommendations presented to address the strategy problems in a concise way with no irrelevant material. Report well structured, good attention to spellings. Please see my comments in the report.
What kind of strategy tactics Amazon uses to combat the profit decline? 
Analysis is good, however, critique is not very clear
Recommendations are clear and relevant