润色如下内容：Since childhood, the internet has played an important role in daily life, like e-commerce platforms, social media, databases, etc. E-commerce has taken up an increasing share in social and economic activities. My mother, a business management practitioner, often shares with me the differences between physical management and online platform management and marvels at the convenience that successful e-commerce platforms bring to daily shopping. This has given me a vague concept and understanding of operational management. Especially in recent years, the physical industrial and commercial industry has been affected and impacted by the epidemic, leading to a decline in business. Emerging business models have begun to develop rapidly. I have learned a lot from news media and online lectures about the financial situation, market share, and investment return of large e-commerce enterprises and media platforms, and have experienced the development momentum of e-commerce and the important role of data analysis in the era of big data.
I studied in the Business Administration English Teaching Experimental Class at Beijing Business University for my undergraduate studies. The college provides a learning platform for modern economic management theories and methods, helping me better build a knowledge framework for global enterprise management and mastering professional operational skills and English proficiency. During my undergraduate studies, I mainly studied courses such as Service Marketing, Strategic Management, Marketing Research and Data Mining, Cross Culture Management, and achieved excellent results. Among them, I am deeply impressed by the study of strategic management courses. The knowledge taught by the teacher is closely combined with cutting-edge theories at home and abroad and the analysis of the internal and external environment of enterprises in the current social context. In particular, the course explored the challenges and directions of change faced by enterprise strategic management under the impact of the epidemic. In the process of writing the course report, I actively communicated with the teacher about my understanding of the topic, independently consulted a large number of domestic and foreign literature, organized brainstorming online with relevant personnel, and proposed decision-making opinions for simulating operational strategies. In the end, I completed the course assessment with a clear logical chain and excellent presentation and achieved a high score of 97 points. The results of my course studies have stimulated my enthusiasm and motivation for learning, as well as helped me develop good study habits and thinking patterns. I received multiple school scholarships and honours on study, and my professional abilities were widely recognized by teachers. In addition to classroom learning, I have also demonstrated strong personal and professional abilities in course design and enterprise simulation operation practices. I have participated in using system clustering to analyze regional consumption differences and using questionnaire surveys to analyze the skiing market for Beijing University students. These experiences have given me a certain understanding of data statistics and market analysis methods and tools. Then, in the school-level competition, my team simulated the entrepreneurship of the "Shiweiji" project based on the healthy pre-made vegetable market and conducted enterprise creation planning and simulation operations from various aspects such as market research, marketing goals and strategies, internal and external analysis, financial and financing returns, as well as company management and risk control, won the honour of third prize. These activities have greatly honed my ability to apply professional knowledge and tools and also made me realize the importance of data collection and analysis in the process of business management, which sparked the idea of pursuing further academic education.
I always believe that excellent personal abilities should not be limited to narrow learning areas. Therefore, besides learning, I actively participate in various extracurricular activities and develop personalized physical training plans, and other activities to improve my overall abilities. During my time at school, I worked in the publicity department of the school Youth League Committee, actively participating in the recruitment of club members and being responsible for hosting multiple student union artistic performances, greatly improving my personal organizational and communication skills. In addition, I also serve as the captain of the swimming team, responsible for the overall operation and management of the team. While exercising my personal swimming skills, I have accumulated experience in sports project management. During the lockdown period of the epidemic, I developed an interest in online games, especially in game operation management, and led a team to create and showcase online games. While developing my interests and hobbies, I combined my interest in game operation with course learning and used the service quality gap model learned in service marketing courses to analyze the service recovery of single-player games. Finally, a successful case study report was formed and published in the Journal of Finance and Market.
I have had an internship experience at China Academy of Building Sciences Co., Ltd. As a human resources intern, I have gained an understanding of the company's philosophy and management methods for personnel recruitment and team building. Exercising in practical work scenarios also made me realize my strengths and weaknesses. Moreover, in the trend of informatization and digitization, I still hope to further delve into the knowledge and practical tools of business analysis, and utilize my solid professional foundation and English proficiency to move towards a broader platform and enhance my competitiveness in the international market. Therefore, I hope to pursue further education in Business Analytics and Management Science at the University of Southampton. The program aims to develop student's skills in business analysis and teach how to gain insights from data, which is very in line with my needs to improve my overall abilities.
After completing my master's degree, I hope to work in the marketing analysis and management department of a multinational company and accumulate relevant work experience. In the later stage, I hope to make a difference in the game creation and operation industry, using my knowledge and abilities in management and data analysis to form my own game project promotion team and bring more innovative and experiential game products to the global market.