You are going to help me draft out the business blueprint for business model innovation at Pivie, an education technology platform. Here is an overview of Pivie:

Pivie is the foundational platform for delivering 'digital medical services’ for Vietnamese students and healthcare workers to enhance their knowledge and capabilities; Partners to access the extensive healthcare market in Vietnam and solving problems. 

Vision: Building a liberal education environment; Contributing to the creation of a new generation; Promoting long-term values for healthcare in Vietnam.
Mission: Become a medical education platform to connect intellectuals in Vietnam and throughout the world

Core Values: Compassion Integrity Entrepreneurial mindset 

Main Services: Offer contents (online medical courses, publications, soft skills workshop) to develop the capacity of healthcare workers: foreign languages, soft skills, economics, and law

Here is the problem identification analysis for Pivie:
According to the General Statistics Office of Vietnam 2021, there were approximately 200,000 people working and studying in the healthcare sector, indicating the size of the total available market for healthcare education. Among those, the serviceable available market is 105,000 MD students pursuing higher degree, residency, or research path. There is a recurring cohort of 12,000 new students attending Medical School annually (Thanh Nien Journal, 2022), making up the total serviceable obtainable market of Pivie solution.

The customer profiling outlined below offers detailed personas of the Serviceable Obtainable Market. The demographic profile is relatively young, ranging from medical students at Vietnamese medical schools to practitioners with up to two years of experience. We employed segmentation methods to create three profiles, encoded as Segment A, Segment B, and Segment C.

Persona
A - Practitioner with 2Y Exp.
B - Senior Med. Students/ Fresh Graduated Practitioner
C - First to Third-Year Med Student
Background & Demographic
Late 20s to early 30s. 
Working in a community clinic or hospital, likely in an urban or suburban area.
Mid to late 20s
Recently completed medical degree, about to start their career in a healthcare setting.
20-22 years old
Studying at a medical university, living in a university dormitory.
Goals & Motivation
Establish themselves in the medical community
Gain expertise 
Stay updated with developments
Adapt to a professional medical environment
Build a foundational practice
Earn respect among peers and patients.
Gain comprehensive understanding of medicine
Perform well academically
Prepare for future medical paths.
Interests
In-depth/ Highly expertised medical topics
Advanced treatments and techniques in practice.
Practical aspects of clinical practice, patient management, effective communication in healthcare.
Wide range of medical subjects, exploring different specialties, student-led medical initiatives, volunteer work.
Needs
Continuous learning resources.
Networking opportunities,
Offline channels for medical discussion and case sharing.
Clinical practice
Career navigation guidance
Soft skill development opportunities.
Foundational learning resources
Practical exposure
Supportive community of students and educators
Early career guidance
Behaviour
Reads medical journals
Attends local conferences
Participates in online forums.
Seeks mentorship, 
Engaged in learning platforms
Join workshops and seminars for new graduates.
Participates in student groups
Attends lectures/seminars
Involved in volunteer health projects or internships.
Financial Capability
Moderate, willing to invest in career-enhancing opportunities.
Limited, price-sensitive but understand the must to invest in professional development.
Limited, reliant on parental support, scholarships, highly price-sensitive.




Targeting
Segment A, comprising mid-career professionals, offers high profitability due to their willingness to pay for premium services. However, they are challenging to reach and be convinced to use the service due to their already established networks and resources. They also have specific advanced educational needs. Once engaged, they show high retention due to networking opportunities and advanced content.

Segment B includes young professionals, presenting moderate profitability and high addressability as they seek growth opportunities. Their retention is moderate, as they may switch platforms for better prospects.

Segment C, consisting of medical students and early-career professionals, offers lower profitability per user but high potential in volume. They are financially constrained, thus requiring lower pricing. Addressability is high since this segment is easily reachable and convinced to employ Pivie’s service for their urgent academic and professional growth. They show variable retention; students may stay only for their study duration, but positive experiences can foster long-term loyalty as they progress in their careers.

Considering the three aspects - Addressability (or Serviceability), Profitability, and Retention -  Pivie should target Segments B and C, focusing on addressability and retention to grow its user base, in alignment with the organization’s current goals. Expanding the user base is also crucial for Pivie to establish a sustainable profitability path because it creates a network effect and increases the organization's value with each new user.

How should Pivie position to address the targeted segment’s needs
Customer needs
A survey conducted with 3rd and 4th year medical students has revealed several key insights
The competition for residency programs among medical students is fierce, with a success rate of only 10%. Since students have just one opportunity to take the residency exam, early preparation, starting from the 1st and 2nd years, is crucial for their success in enrolling in residency programs.
It was found that 90% of medical students recognize the importance of their first year in college for preparing for residency, given the extensive amount of foundational knowledge required. However, the academic challenges are significant, with only 10% of students achieving 'A' standard grades, while the majority struggle academically.
The General Statistics Office of Vietnam's 2021 data indicates a significant disparity between students' preferences for pursuing advanced medical programs versus research careers, with the former being 8 times more popular. Our survey revealed that most students are not aware of the potential research path and often join the competitive fray for higher degrees, regardless of their suitability. This trend results in a considerable loss of research potential due to the lack of early guidance and orientation in medical studies.
At present, research paths are primarily promoted in institutions like VinUni, with other public medical schools offering limited guidance in this area.
Consequently, there is a genuine need within the medical student community for not only academic support but also professional guidance and orientation.

Customer Journey Map
Consider
Trigger: The customer encounters Pivie's advertisements on social media platforms.
Emotions and Thoughts: Curiosity is piqued due to the relevance of the ads to their medical studies and career.
Actions: The customer may click on the ad to learn more, but there's initial hesitation due to financial considerations and uncertainty about the value of the service compared to their current educational investments.
Explore
Website Interaction: The customer visits Pivie's website, browses through the available courses, and learns about the membership options.
Emotional Response: They find the courses useful but are concerned about the cost, especially given their existing financial commitments to medical school.
Community Engagement: The customer discovers the online community of doctors, participates by posting information, and receives responses, which enhances their interest in Pivie's offerings.
Compare
Market Research: The customer starts comparing Pivie's offerings with other available online medical courses.
Evaluation: They assess factors like course content quality, price, community engagement, and the credibility of the platform.
Decision Factors: The customer weighs the unique benefits of Pivie, such as the specialized community and tailored courses, against the offerings of competitors.
Test
Seeking Validation: Without a free trial, the customer seeks out reviews and testimonials from current or past users of Pivie's services.
Peer Consultation: They may reach out to peers or professionals who have taken Pivie courses for first-hand feedback.
Risk Assessment: The lack of a trial period adds a risk element to the decision, making the customer more cautious.
Purchase
Decision Postponement: The customer decides not to purchase immediately, citing the non-urgent nature of the need and financial considerations.
Future Consideration: They plan to revisit the idea of subscribing to Pivie during a more relevant time, such as the exam season, when the perceived value and urgency might be higher.
Conclusion
There is an urgent need among the medical student community to enhance their professional competence through early academic success and career guidance. There is a real need in approaching Pivie to resolve this issue. However, Pivie is providing surface solutions that only touch on the surface concern over academic preparation and the unique selling point is not clear enough to convince the students to pay for the program. Meanwhile, the stake is of high risk in customer perspective because they can not have free trial to experiment themselves. 

The proposed solution that you will be helping me draft is of a Membership program for the new focused customer segment, that provide access to the 3C (career success - content - community). You will help me creating business model mapping (Create Value - Capture Value - Deliver Value) of this new business model. The information needed are as followed:
- Create Value: Offer (the product Pivie will offer), Value Proposition (the needs Pivie is fulfilling and its uniqueness)
- Capture Value: Revenue Model & Price (the price of the membership), Cost (the cost it takes to deliver this model)
- Deliver Value: Channels (How Pivie get the offer to the target customer), Partners (the key relationships and systems that will help Pivie create and deliver the offer)
You should also include a section briefly talks about the Customers and the Team & Resources that Pivie need for this innovation