Yomiuri Telecasting Company: Background to the launch
In 1953 , prior to its launch in Tokyo, Nippon Television Network Corporation (hereafter referred to as "NTV") submitted an application for a broadcasting license in Osaka to the Radio Regulatory Commission . However, at the time, there were only two radio waves allocated to the Osaka area, and licenses were given to two stations, NHK Osaka Broadcasting Station and Osaka Television Broadcasting (OTV, now Asahi Television Broadcasting Corporation ), and the license for "NTV Osaka Broadcasting Station" was rejected.

The reason for the rejection was that "Nippon Television represents the Tokyo area, and broadcasting in Osaka would be 'crossing borders.'" [ note 2 ] Matsutaro Shoriki , head of the Yomiuri Shimbun and Nippon Television , applied to the Radio Regulatory Commission to establish regional broadcasting stations in Sapporo , Nagoya , and Fukuoka in addition to Osaka, but this was also rejected for the same reason . [ note 3 ]

At that time, the Yomiuri Shimbun had expanded into Osaka, and was competing fiercely with the Asahi Shimbun , the Mainichi Shimbun , and others in sales. Since Osaka Television Broadcasting was a television station established by the Asahi Shimbun, the Mainichi Shimbun, and the Asahi Broadcasting Corporation and New Japan Broadcasting (now the Mainichi Broadcasting System), Tsutomu Mitsuo , the president of the Osaka Yomiuri Shimbun (now the Yomiuri Shimbun Osaka Headquarters) at the time , was convinced that "in order to increase circulation against the two newspapers, we need to have our own affiliated television station," and the Yomiuri Shimbun also decided to create a television station with investment from the Kansai business community, centered around the Osaka Yomiuri Shimbun. Tsutomu was the representative promoter and gathered promoters from the business community.

The name of the broadcasting station was " Shin -Osaka Television Broadcasting Co., Ltd. " (abbreviated as NOTV = New Osaka Television . It was called " No-Tele "), and the founding general meeting was held in February 1957. The company building was constructed by borrowing most of the grounds of the Tenman Betsuin temple of the Otani-ha Shinshu sect in Iwai-cho , Kita-ku, Osaka (now Higashi-Tenma ) .

In October 1956, they submitted an application for a broadcasting license to the Minister of Posts and Telecommunications. In October 1957, a provisional license was issued to Shin-Osaka Television Broadcasting as a quasi-educational station (Channel 10, JOIX-TV). The company held its founding general meeting on February 12, 1958, and on August 1 of the same year, the company changed its name from "Shin-Osaka Television Broadcasting" to "Yomiuri Telecasting Co., Ltd." (abbreviated as YTV, nicknamed Yomiuri Television). On the 28th of the same month , it opened as the second commercial television station in the Kinki region, completely transferring all of the Nippon Television programs that had been networked with OTV.

The opening of Yomiuri Television resolved the dissatisfaction of sponsors of Nippon Television Network Corporation's programs, which had not been broadcast in the Kinki region due to OTV's cross-network policy. [ Note 4 ] This also contributed greatly to the increase in circulation of the Yomiuri Shimbun in western Japan .

Among the commercial television stations headquartered in Osaka (Osaka-based television stations), it is the only one that does not have capital from a Kansai private railway , and its capital is composed of Yomiuri Shimbun Group and Nomura Securities affiliates . [ Note 5 ]

Network transition
August 28, 1958 - Launched. As the first station in the Nippon Television Network, it declared itself a "station network station." Since then, Nippon Television has consistently been the main broadcaster of all programs.
April 1, 1966 -News network NNN was launched and the station joined.
June 14, 1972 - Joined the NNS, which was launched on this day.
chronology
The original company building (part of it) was demolished around 1990, and the site is currently used as a parking lot as of 2021 (October 1989, Higashitenma, Kita-ku, Osaka City)
The original company building (part of it) was demolished around 1990, and the site is currently used as a parking lot as of 2021 (October 1989, Higashitenma, Kita-ku, Osaka City)

The second-generation company building before the logo change (March 2006)
The second-generation company building before the logo change (March 2006)

The second-generation company building after the logo change (from autumn 2007 to 2019. The black building is the Osaka Tokio Marine & Nichido Building)
The second-generation company building after the logo change (from autumn 2007 to 2019. The black building is the Osaka Tokio Marine & Nichido Building )

Yomiuri Television's broadcasting equipment transport vehicle (Hino Profia) with the new "ytv" logo painted on it
Yomiuri Television's broadcasting equipment transport vehicle ( Hino Profia ) with the new "ytv" logo painted on it
November 26, 1956 - Application for a 10 kW television broadcasting license [ 7 ] .
1957 (Showa 32)
January 14 - The founding office is opened within the Osaka Yomiuri Shimbun (now the Yomiuri Shimbun Osaka Headquarters) . [ 7 ]
October 22 - Preliminary license issued.
1958 (Showa 33)
February 12 - Shin-Osaka Television Broadcasting Co., Ltd. inaugural general meeting [ 7 ] .
February 13 - With investment from the Osaka Yomiuri Shimbun and others, the company is established as a quasi-educational station , the Shin-Osaka Television Broadcasting Co., Ltd. (NOTV). Registration completed . [ 7 ]
August 1 - Company name changed to "Yomiuri Television Broadcasting Corporation" (YTV).
August 3 - Test radio signal transmission from 12:17 p.m. [ 7 ]
August 16 -Test broadcasts begin [ 7 ] .
August 20 - Full license issued (call sign: JOIX-TV, call name: Yomiuri Television) [ 7 ] .
On August 28th, at 9:00am , the station started broadcasting from 2-36 Iwai-cho, Kita-ku, Osaka (later changed to "1-8-11 Higashitenma" due to a change in the name of the town in response to the implementation of the residential address system ) ( Osaka's second station). The station was launched by transferring Nippon Television (NTV) programs that had been networked with Osaka Television Broadcasting (OTV, now Asahi Television Broadcasting Corporation ). As the first Nippon Television affiliate, it announced that it would become a "station network station" (the forerunner of full network stations) . [ Note 6 ]
January 8, 1959 (Showa 34) - Early morning broadcast begins (from 8:00 a.m. [ note 7 ] [ 7 ] )
1960 (Showa 35)
January 20 -Application for an experimental color television station license [ 7 ] .
February 15 - A 2-inch color VTR manufactured by RCA is introduced . [ 8 ] [ 9 ]
March 31 - Three color video cameras are installed. A full-scale system is in place to prepare for the start of color broadcasting. [ 9 ]
September 2 - At 2:20 p.m., a color broadcast test signal was transmitted. [ 7 ] [ 10 ]
September 10 - After passing the inspection by the Ministry of Posts and Telecommunications Kinki Radio Regulatory Bureau, regular color television broadcasting begins at 1:15 p.m. [ 7 ] (the first in the Osaka area, along with NHK Osaka Broadcasting Station and Asahi Television Broadcasting Corporation) . [ Footnotes 8 ] [ 11 ] In addition, the first color spot broadcasting in Japan also begins. [ 10 ]
October 21 - RCA color television cameras are installed. In-house production of color programs begins. [ 10 ]
November 21 - RCA studio color cameras are introduced. [ 12 ]
November 30 - The company completes the conversion of its Studio 3 broadcasting equipment to color. [ 12 ]
December 4 - The color broadcast vehicle is completed. [ 12 ]
December 13 - Broadcast of "Your Color Show", the first music program in Western Japan to be shot with a studio color camera. [ Notes 9 ] [ 11 ] [ 12 ]
June 10, 1962 – Nippon Telegraph and Telephone Corporation's microwave simultaneous television network line becomes the first to be colorized (high-standard) on the Hokuriku down route (Tokyo → Hokuriku → Osaka). This allows Nippon Television to broadcast color simultaneously. [ 13 ] [ 14 ]
1963 (Showa 37)
April 1 - The Tokaido route (Osaka → Nagoya → Shizuoka → Tokyo) of Nippon Telegraph and Telephone Corporation's microwave simultaneous television network line is converted to high-standard color . [ 15 ] This makes it possible to simultaneously broadcast in color to Nippon Television.
December 1 - The Tokaido down route of Nippon Telegraph and Telephone Corporation's microwave simultaneous television network is converted to color (high standard). [ 16 ]
1964 (Showa 39)
February 2 - A color camera is brought to the Takarazuka Revue and the "Takarazuka Revue 50th Anniversary Performance - Invitation to the Review" is broadcast in color. [ 17 ]
March 8 - The Osaka Grand Sumo Tournament is broadcast in color for the first time. [ 16 ]
August 28 – On this day, which marks the sixth anniversary of the station's launch, the station will broadcast six and a half hours of color programming as "Color Campaign Day." [ 17 ]
August 28, 1965 – On this day, the seventh anniversary of the station's launch, the station broadcast seven hours of color programming a day, including the in-house produced "Victor Kayo Show," as "Color Campaign Day. " [ 18 ]
1967 (Showa 42)
April 1 - Programming and production agreement (NY Agreement) signed with Nippon Television Network Corporation.
October 11 - A Toshiba Ampex 2-inch high-band VTR (VR-2000) is purchased and installed. [ 19 ]
November 1 - The Bureau is changed from a quasi-educational bureau to a general bureau . [ 20 ]
1970 (Showa 45)
March 14 - In commemoration of the Osaka Expo , which had its opening ceremony on this day, the station became the host and broadcasting station for " The Japan World Expo Begins, " the first joint production and simultaneous broadcast by all commercial television stations affiliated with the Japan Commercial Broadcasters Association at the time. [ Footnote 10 ] [ 21 ]
October 4 - " I Want to Go Far Away " begins broadcasting.
1978 (Showa 53)
September 20 - 1-inch VTR is introduced. [ 22 ]
September 22 - The company obtains a preliminary license for practical test broadcasting of audio multiplex broadcasting . [ 22 ] [ 23 ]
September 30 - The company obtains a full license for the practical test broadcasting of audio multiplex broadcasting . [ 23 ] [ 24 ]
October 1 - Test broadcasting of audio multiplex broadcasting begins (second after Nippon Television Network Corporation. However, initially, only bilingual broadcasts were available via the Internet, and stereo was only available through the company's own transmission, including video feed). [ Note 11 ] [ 22 ] [ 23 ] [ 25 ]
November 11 - The first stereo broadcast of a self-produced program on this day was the live broadcast of "Game 10 of the Japan-US Baseball Series" from Nishinomiya Stadium . [ 23 ] [ 26 ]
December 31 - On this day, the show " Pink Lady Sweat and Tears of New Year's Eve 150 Minutes!! " aired nationwide on Nippon Television , and was the first to be broadcast in stereo via the Internet. [ 22 ] [ 27 ]
1979 (Showa 54)
March 19 - Starting from this day, the live Nippon Television program " NTV Kohaku Uta no Best Ten ," which is broadcast every Monday, becomes the only regular simultaneous internet program to begin broadcasting in stereo (the other programs began broadcasting in stereo on August 8 of the same year). [ 28 ]
August 1 - The company began broadcasting its self-produced nationwide program " 2-ji no Wide Show " in stereo over simultaneous internet lines on the same day. [ Footnote 12 ] [ 29 ]
August 8 - Nippon Telegraph and Telephone Public Corporation (now NTT ) completes construction to convert television relay lines in Tokyo, Nagoya, Osaka and Hokuriku (Kanazawa) to stereo. [ 30 ] [ 31 ] As a result, the company begins full-scale stereo broadcasting via its own Internet lines.
In the early 1980s, Sanrio appointed "Toppy and Cuppy" as mascot characters, designed by Shinichi Emura, and these characters were used for about 10 years . [ 32 ] [ 33 ]
1988 (Showa 63)
August 1 - The head office building is moved from Higashitenma, Kita-ku, Osaka to Osaka Business Park (OBP) at 2-2-33 Shiromi, Higashi-ku (now Chuo-ku), Osaka . The 10 mark begins full-scale use.
April 1, 1989 ( Heisei 1) - Clear Vision broadcasting begins.
1993 (Heisei 5)
June 6 - " Osaka Honwaka TV " begins broadcasting.
October 21 - " Downtown DX " begins broadcasting.
January 8, 1996 - Detective Conan begins broadcasting.
1998 (Heisei 10): Appointed "I Need-kun" as a pet character. (At that time, there was a slogan called "I Need 10").
July 1, 2000 - The mascot character "TV Yan" (a character based on a television cathode ray tube. The design was later slightly changed in 2002) was unveiled. The character is a blue TV with a yellow screen. The character appears on screen and on the network's website. In 2002 he got a dog-like sidekick known as Telepochi
2003 (Heisei 15)
July 13 - " Takaji's Sokomade Itte Iinkai " begins broadcasting.
December 1st -Yomiuri Digital Television (JOIX-DTV, 14ch) begins broadcasting on terrestrial digital broadcasting . At the same time as the start of regular broadcasting, the operation of an analog/digital integrated master is also started (the master manufacturer is also changed from NEC to Toshiba ). There is also a TV Yan/Telepochi icon about this
July 29th - August 7th, 2005 - A large-scale event called " Tempozan 10 Days Exciting Treasure Island " was held at Tempozan Harbor Village .
July 31, 2006 - " Information Live Miyaneya " begins broadcasting. Write a news article Dec 24 2006, it attempts to obtain cable carriage in 4 other countries
August 2006
August 3: Test broadcasts for new programming and potential events for the upcoming year are planned, enhancing audience engagement.
December 2006
December 1-25: Christmas Fair in Osaka
A festive event hosted by Yomiuri Television's mascots, "TV Yan" and "Telepochi," takes place at various locations in Osaka, featuring activities, entertainment, and special programming related to the holiday season.
January 2007
January 1: New Year programming begins, featuring specials and highlights from the previous year.
March 2007
March 31: Concludes the fiscal year with a review of key programming success, ratings, and audience engagement metrics. Future programming strategies are discussed for the upcoming year, focusing on improving viewer involvement and expanding broadcast offerings. Write a news article on April 1 2007, the station recieves a new look, The new logo is designed with an orange dot (ten ball) representing the number of channels 10 (ten) in the upper right corner of the yellow ytv text,


Yomiuri Television Unveils Fresh New Look: A Bold Transformation for Channel 10

Osaka, April 1, 2007 – Yomiuri Television (YTV) has officially unveiled its redesigned logo and branding, marking a new chapter in the station's ongoing commitment to delivering quality programming and engaging content to viewers across the Kansai region. The station's revamped identity proudly features a striking new logo, which incorporates a vibrant orange dot—symbolizing the number ten—nestled in the upper right corner of the iconic yellow "ytv" text.

This change not only represents a visual refresh but also underscores YTV's status as a proud Channel 10 broadcaster, highlighting its deep-rooted connection to the local community and audience. The redesign reflects YTV's forward-thinking approach, aiming to resonate with a new generation of viewers while honoring its rich history in broadcasting.

In a press conference held earlier today, company representatives expressed their excitement about the new look. "Our aim was to create a logo that is not just modern but also meaningful to our audiences," said a spokesperson from Yomiuri Television. "The orange dot signifies our channel number and represents our commitment to being a bright and engaging presence in the lives of our viewers."

As part of its new branding initiative, YTV will also focus on enhancing viewer engagement across multiple platforms. To mark this transition, the station has announced a slate of new programming that promises to captivate audiences, along with exciting events aimed at fostering community involvement.

This revitalization comes at a time when many broadcasters are adapting to the evolving media landscape, with YTV seeking to embrace innovation while maintaining its core values of quality and reliability. With its new logo and a strengthened programming lineup, Yomiuri Television is poised to continue its legacy as a leading force in regional broadcasting, building on its successful history since its establishment in 1958.

The transformation of Yomiuri Television into a fresh, modern entity is set to be celebrated throughout the month. As viewers tune in to catch the latest news and entertainment offerings, they will also notice the new branding, which is expected to significantly enhance the viewing experience.

Yomiuri Television looks forward to engaging with its audience in new and exciting ways, reaffirming its dedication to becoming a vibrant part of daily life in Osaka and beyond. With this new chapter, YTV is ready to face the future, channeling creativity, innovation, and community spirit into every broadcast.


Write a list of events from April 1 2007 to May 2 2008


Here is a list of fictional events that could have occurred at Yomiuri Television from April 1, 2007, to May 2, 2008. Please note that these events are created for illustrative purposes and may not correspond to actual historical occurrences:

Events from April 1, 2007, to May 2, 2008
April 2007
April 1: Yomiuri Television unveils a new logo featuring an orange dot representing Channel 10.
April 15: Launch of a new morning news program called "YTV Morning Update," featuring local news and weather segments.
April 30: A community event titled "YTV Family Day" is held, attracting thousands of viewers and families with live performances and games.
May 2007
May 7: Debut of the hit drama series "Kansai Love Story," which quickly becomes a viewer favorite.
May 20: YTV partners with local businesses for a charity fundraising drive, raising funds for children's education in the Kansai region.
June 2007
June 5: The station airs a special program featuring highlights from the previous year, attracting high viewership ratings.
June 15: Launch of "Health & Wellness Weekly," a new lifestyle show focused on well-being and healthy living.
July 2007
July 4: A major outdoor concert event, "YTV Summer Music Festival," showcases popular Japanese artists and draws large crowds.
July 18: Introduction of a new children's programming block on Saturday mornings, featuring educational and entertaining content.
August 2007
August 1: YTV begins broadcasting its first reality TV show, "Behind the Scenes," capturing the lives of local personalities.
August 28: Special programming to celebrate the 49th anniversary of Yomiuri Television, featuring retrospectives and viewer favorites.
September 2007
September 10: Launch of a late-night talk show, "Osaka Nights," featuring interviews with celebrities and local figures.
September 25: YTV hosts a seminar on digital literacy in collaboration with educational institutions across Osaka.
October 2007
October 1: Introduction of high-definition broadcasting for select programs, enhancing viewer experience.
October 15: YTV airs a documentary series on local history, "Osaka Through Time," which receives positive reviews.
November 2007
November 1: Start of the annual YTV Thanksgiving Charity Drive, encouraging viewers to donate food and supplies to local shelters.
November 20: A special live broadcast covering the annual Osaka Festival, featuring parades, performances, and local culture.
December 2007
December 1-25: Holiday programming is launched, featuring Christmas specials and family-oriented shows.
December 31: A New Year's Eve countdown celebration is held live, bringing the community together to ring in the new year.
January 2008
January 2: YTV airs a special retrospective show featuring the best moments of the previous year.
January 15: A new talent contest called "Osaka's Got Talent" kicks off, inviting local performers to showcase their skills.
February 2008
February 5: Launch of a cooking show, "Kansai Kitchen," focusing on local cuisine and recipes.
February 20: Premiere of the first "YTV Kid's Choice Awards," allowing children to vote for their favorite shows and characters.
March 2008
March 1: Introduction of a green initiative in programming, highlighting environmental responsibility in various shows.
March 25: YTV collaborates with local artists for a special exhibition titled "Art of Osaka," which is broadcast live.
April 2008
April 1: Yomiuri Television celebrates its one-year anniversary since the logo change with viewer engagement events and special programming.
April 15: Launch of a new series called "Travel Japan," showcasing beautiful locations and attractions across the country.
April 28: "YTV Spring Festival" is held, featuring family activities, stage performances, and community interaction.
May 2008
May 1: A major discussion program titled "Voices of Osaka" airs, focusing on current events and public opinions from the community.
May 2: Yomiuri Television announces plans for a new broadcasting initiative aimed at reaching international audiences with local programming.
This list is a fictional representation and serves as an example of the kind of events a television station like Yomiuri Television might host or initiate over the specified period.


Write about the YTV version of the KCAs


Yomiuri Television's Kid's Choice Awards (YTV KCAs)
Overview

Yomiuri Television's Kid's Choice Awards (YTV KCAs) is an annual award show that celebrates the favorite television programs, celebrities, and personalities among children and young audiences in the Kansai region and beyond. Inspired by similar awards in the United States, the YTV KCAs aim to engage kids in the voting process, allowing them to voice their opinions on what they love most in entertainment. Since its inception, the YTV KCAs have become a much-anticipated event, combining live performances, celebrity appearances, and interactive segments that resonate with young viewers.

Format and Categories

The YTV KCAs feature a wide range of categories that reflect children's diverse interests, including:

Favorite TV Show
Favorite Animated Series
Favorite Movie
Favorite Music Artist
Favorite Video Game
Favorite Internet Personality
Favorite Toy or Game
Children from across the Kansai region can vote online or via text messages for their favorite nominees in each category. The winners are revealed during the live awards show, creating excitement and anticipation among the audience.

Event Highlights

The YTV KCAs are known for their vibrant and festive atmosphere, with a variety of engaging segments that captivate the young audience. Highlights typically include:

Star-Studded Appearances: Popular Japanese celebrities, actors, and musicians attend the event, often appearing in skits or special performances that connect with the young audience.
Live Performances: The ceremony features musical performances from trending artists and youth groups, further energizing the audience and creating an exciting atmosphere.
Interactive Segments: The KCAs often include fun games and challenges where kids can participate, showcasing their skills and talents.
Surprises and Prizes: Throughout the show, surprise giveaways and prizes are distributed to audience members and attendees, further enhancing viewer engagement.
Impact on Young Audiences

The YTV KCAs serve not only as a celebration of children's favorite entertainment but also as an avenue to encourage participation and interaction. The voting process empowers children to express their choices and preferences, making them feel involved in the entertainment industry. Moreover, the event promotes positive messages of inclusivity, creativity, and self-expression.

Community Involvement and Outreach

In addition to the awards, YTV often collaborates with schools and community organizations to engage children and families. Educational initiatives related to the event may include workshops with artists, storytelling sessions, and discussions on media literacy. These outreach programs emphasize the importance of creativity, diversity, and appreciation for the arts.

Conclusion

The Yomiuri Television Kid's Choice Awards have established a beloved tradition among young audiences in Japan. With its mix of entertainment, engagement, and celebration, the YTV KCAs not only honors the favorites of children but also fosters a sense of community and excitement around storytelling, creativity, and the entertainment industry. As the awards continue to evolve, they remain a significant highlight each year, making waves in the world of youth entertainment.


Write a conversation asking if anything has been missing from the identity since the April 07 revamp


Setting: Two friends, Hiroshi and Kaori, are sitting at a café in Osaka, discussing the recent changes at Yomiuri Television since the April 2007 identity revamp.

Hiroshi: Hey Kaori, have you noticed any changes at YTV since they revamped their logo and branding last April?

Kaori: Oh yeah, for sure! The new logo looks fresh and modern, but I can’t help but wonder if something feels a bit off.

Hiroshi: Right? I mean, the orange dot is a nice touch, but do you think they’ve lost any of their essence in the redesign?

Kaori: That’s exactly what I was thinking! YTV has always had a strong identity, and while the new look is nice, I feel like some nostalgic elements are missing.

Hiroshi: Like what? Are there specific things you think they should bring back?

Kaori: Well, for starters, I miss the classic jingle they used to have. It gave the station a unique personality. With the new branding, it seems like they might’ve changed it to something more upbeat.

Hiroshi: I get what you mean. The old jingle had a certain charm that really stuck with audiences. Also, I feel like they used to have more interactive segments during their broadcasts that engaged viewers directly.

Kaori: Yes! Those segments made it feel like a community. I hope they don’t shift too much toward a polished, corporate feel and lose that connection with the viewers.

Hiroshi: Definitely. It’s like, they’re trying to attract a younger audience, but in doing so, they might overlook what made YTV special to us long-time viewers.

Kaori: I’d love to see them find a balance, really. They should keep the modern elements while also celebrating their history and the things that made us fans in the first place.

Hiroshi: Right! And maybe include some programming that pays homage to their past. A throwback special or something that reintroduces classic shows might resonate well with older viewers and charm younger ones.

Kaori: That’s a great idea! It could bring everyone together and remind us all why we fell in love with YTV. Let’s hope they’re listening to feedback from their audience.

Hiroshi: Here’s hoping! I’ll definitely keep an eye out for what they do next.

Kaori: Same here! It’ll be interesting to see how they evolve from here.

(They continue their conversation over coffee, discussing their favorite shows and hopes for future programming.)


Write a tweet listing elements of the old look that have vanished, one for no reason, and elements that remain


🌟 Since the April '07 revamp, some beloved elements of #YTV's old look have vanished:

🛑 Missing:

The classic jingle 🎶
Iconic color palette 🎨
Nostalgic mascot design 🐾
Fun interactive segments 📺
✅ Still here:

Engaging variety shows 🎉
Commitment to local content 🏙️
Saturday morning cartoons 🐰
What do you miss the most? 🤔 #YomiuriTelevision #TelevisionNostalgia


Write a forum conversation asking if the mascots are gone