Jan 23 2006 to Oct 6 2008 idents

Visuals: Depends on the ident, but they all involve a 4-letter word in the same style as the Five logo.

Later Variant: In January 2007, select idents were amended to have the Five logo itself in place of the random words.

Variants: Original set:

Fast: - There is some grayhound dogs chasing after the word "Fast" on a track.
Fear: - Someone opens a door which has a long corridor drowning forward. The word "Fear" is formed by the spirits.
Free: - In the blue sky, several white balloons are released, some of them forming the word "Free".
Hope: - At a Casino, someone throws two dice onto the board, passing by and landing at the word "Hope". Casino Chips are placed down.
Life: - We are rising the horizon, and as the lights switch on, the word "Life" is formed through them.
Live - On a rainy day, lightning strikes up in the sky, with the word "Live" being formed in the lightning.
Rush - A skydiver launches himself down from a plane, falling down near a field spelling the word "Rush".
Easy - The logo zooms out of a ladybird to see a park scene where people are relaxing, and forming the word easy.
Feel - In a car, there is a family taking a drive down the countryside. One of the woman opens out their window to see the sky with the word "Feel" formed in the clouds.
Play - Someone dives into a pool and rise out of it as someone pushes another person off an inflatable with the word "Play" printed onto it.
Risk - A person riding a horse bucks around the dirt, forming the word "Risk".

On Monday 6th October 2008, Five gets a new logo. The new on-air identity was developed by Dixon Baxi.

Nol Davis, Five’s Head of Creative Services, said “The new on-air identity reflects a constantly evolving, energetic and enthusiastic brand and tone of voice. There is real synergy on and off air which reflects a true collaboration between all our creative services and agencies.”

Carl Ratcliff, Five’s Head of Brand Strategy and Marketing, said “We feel this new work is closer to the truth of the brand. Playfulness and colour sit at the heart of this new identity.”

According to Media Week: "Five has also changed the way it runs promotions and idents around ad breaks and programmes. It has broken its usual one promotional spot between programmes into two parts called "brand bursts" and "content bursts".

The brand bursts will start rather than finish with the station's logo and then go straight into the next programme.

The content bursts are 10 seconds long and will be related to TV shows, but won't necessarily use content from them."

Idents:

Park Duel: The first ident, featuring invisible superheros fighting in the garden.

Containers Duel: The superheros are back, fighting in the by some containers.

Accordion: Shopping trolleys in a Sainsbury's car park are used as an accordion.

Gas Drums: Two cranes come in handy as drum sticks in this little ident, as gas storage tanks get used as drums.

Guitar: A busy road gets turned into a guitar, causing a crash or two.

Food Chain: Starting off with a jelly fish, but who's the top of the food chain?

Night Life: A journey where we see taxis, lights and deer.

Fly: A drawn cat tries to join the dots to finish his legs, until he swots a fly.

Sneeze: A girl has a little sneeze, and sneezes up a bouquet of flowers

Love Story: A little love story forms, cut out of the pages of a magazine.

Turf War: A story of hate, and things get a bit nasty, with explosions

Jelly World: The world appears to have turned to jelly...

Generic: A simple animated ident for before the news.

Fibre: A nice animated ident for before the news.

Color Love: Another nice animated ident for before the news.

Human Paint: Some swirly paint in another pre-news ident.

In Mid 2009, five idents took a bit of a change of direction, most of the old 2008 idents were withdrawn, with the exception of the simple animated idents (previously only used before the news). These were now joined by idents based around Five's programming, from the Gadget Show to Flash Forward, The new programme specific idents were introduced from July 2009, and by mid-August 2009 the majority of the old 'non-simple' idents were withdrawn. Write a forum conversation asking what idents have been withdrawn, Also what idents are still in use, Also are the withdrawn idents gone forever

Forum Conversation: Five Idents Update

User1: TVWatcher99
Hey everyone! I’ve been watching Five for a while now and I noticed some changes with the idents. I wanted to ask what idents have been withdrawn? I feel like I’ve seen a lot of them disappear recently.

User2: IdentEnthusiast
Great question, TVWatcher99! I noticed the same thing. From what I remember, most of the original 2008 idents are gone now, except for the simple animated ones. Idents like "Park Duel" and "Containers Duel" have completely disappeared.

User3: NostalgicViewer
Aww, I really liked a lot of those idents! "Gas Drums" and "Love Story" were some of my favorites. Is it confirmed that they won’t be coming back?

User2: IdentEnthusiast
As far as I know, yes. They’ve made a significant shift to focus on programme-specific idents. So unless something changes in the future, it seems like those quirky ones are gone for good.

User4: ThemeMaster
What idents are still in use then? I’m curious to see which ones they’ve kept around.

User1: TVWatcher99
Yeah, I’d love to know that too! Are the simple animated ones the only ones left?

User4: ThemeMaster
Unfortunately, it looks like the simple animated idents are all that remains from the previous set. I’ve seen "Generic," "Fibre," and "Color Love" being used before the news.

User2: IdentEnthusiast
You’re right, ThemeMaster. And with the introduction of idents based on specific shows like "The Gadget Show" and "Flash Forward," it seems like those will be the focus moving forward.

User3: NostalgicViewer
I really hope they bring back some of the old concepts someday! Some of them had such unique visuals and ideas.

User1: TVWatcher99
Agreed! It would be nice if they did something like a throwback special or something. Maybe it could give us a chance to see all the old idents get some airtime again, even just for a bit!

User4: ThemeMaster
That would be awesome! Hopefully, they reconsider in the future because they had such a creative flair. If anyone hears any updates on the idents, let us know!

User2: IdentEnthusiast
Definitely! Let’s keep each other posted on any changes. For now, we’ll just have to make do with the new ones and enjoy the programming focus.

User3: NostalgicViewer
For sure! Thanks for all the info, everyone. Looking forward to seeing what new idents they'll come up with for the shows!

Write a follow up saying what idents are in use now after the aftermath

Forum Follow-up: Current Five Idents in Use

User1: TVWatcher99
Hey everyone! Just checking back in after a little while to see what’s happening with Five’s idents. After the recent changes and the shift to programme-specific ones, can anyone provide an update on what idents are currently in use now?

User2: IdentEnthusiast
Absolutely, TVWatcher99! After the withdrawal of the old 2008 idents, the focus has really shifted. As of now, the idents that are in regular rotation include those that are animated. The simple ones, like “Generic,” “Fibre,” and “Color Love,” are still being used, especially before news segments.

User3: NostalgicViewer
That’s good to know! Have there been any new programme-specific idents introduced since the last update? I know they started transitioning towards that.

User4: ThemeMaster
Yes! They’ve definitely rolled out several new idents that are themed around specific shows. Shows like “The Gadget Show,” “Flash Forward,” and a few others now have dedicated idents that creatively reflect their content. They really feel fresh and engaging!

User1: TVWatcher99
That’s exciting! So it looks like the old idents aren’t coming back, but at least they’re keeping it lively with new content-based designs. I wonder if they’ll expand to more shows in the future?

User2: IdentEnthusiast
I hope so! It would be cool to see idents for a broader range of programming. As networks evolve, they often tend to adapt their branding, so anything is possible!

User3: NostalgicViewer
For sure! I still have a soft spot for those old idents, but I’m hopeful they’ll create something equally memorable as they continue to innovate.

User4: ThemeMaster
If you keep an eye on their scheduling and any announcements, we might hear about new idents or changes soon. Let’s keep sharing updates as we see them!

User1: TVWatcher99
Sounds great! Thanks for the info, everyone. Let’s keep this thread alive with any new developments regarding the idents and the brand! Write a conversation November 2009, The idents seem to be in a weird state, but their programming is in a bright state, Prison Break is back, along wuth 5 dramas


Forum Conversation: November 2009 - Idents in Transition

User1: TVWatcher99
Hey everyone! I just wanted to revisit the idents situation for Five as I’ve noticed things seem a bit… off lately. The idents look a bit weird, but the programming is definitely bright with “Prison Break” back on the lineup along with a few other dramas. What’s going on with the idents?

User2: IdentEnthusiast
Hey TVWatcher99! I’ve noticed that too. It feels like they’re in a bit of a transitional phase with the idents. While the programming is on fire, the idents seem to be struggling to find a consistent style. They've still kept the programme-specific ones for shows like “Prison Break,” but they seem a bit disjointed lately.

User3: NostalgicViewer
Totally! I love that “Prison Break” is back, but I agree — the idents don’t seem to match the energy of the shows. It’s almost like they’re in limbo, trying to figure out what to do next. I miss the quirkiness of the old idents!

User4: ThemeMaster
Exactly! The idents for the dramas have a different vibe compared to what we saw earlier this year. It’s almost like they’re trying too hard to be trendy or relevant. Some of the newer ones feel a bit random and don’t cohesively reflect the programming.

User1: TVWatcher99
Have any new idents been introduced recently? Or are they repurposing old ones that don’t fit as well?

User2: IdentEnthusiast
It seems like a mix. Some of the idents from their pool of previously used graphics are being repurposed, but with little tweaks. The programme-specific ones are cool, but they lack that polish we used to have. It’s a bit of a mixed bag right now.

User3: NostalgicViewer
I guess it’s good to see them at least attempting to tailor the idents to the programming, but I wish it felt more seamless. I hope they can find a strong, consistent identity before it gets too scattered.

User4: ThemeMaster
Definitely! They need to regain that synergy between the idents and the shows. Maybe once the excitement settles from the current programming lineup, they’ll take a moment to really refine the visuals, bringing us something that feels complete again.

User1: TVWatcher99
I really hope they do! If the idents catch up with the great programming, it would make the overall viewing experience even better. I’ll be keeping an eye out for any upcoming idents or changes. Let’s stay in touch about this!

User2: IdentEnthusiast
Sounds good! I’ll keep an ear to the ground for any updates and share anything I find. Here's hoping for a revival of the quirkiness and charm from the earlier idents!

User3: NostalgicViewer
Agreed! Looking forward to seeing how they navigate through this phase. Let’s keep the conversation going as things develop!


Write a follow up where a new ident is launched, World of Five: With this ident, well, they've (seemingly) tried to cram in as many programmes as they can, from Flash Forward to Heads or Tails., as the images of the shows go round the logo,


Forum Follow-up: New Ident Launched - "World of Five"

User1: TVWatcher99
Hey everyone! Exciting news! I just saw the new ident that launched called "World of Five." It looks like they’ve really packed a lot into it, featuring a whirlwind of images from various programs including “Flash Forward” and “Heads or Tails.” What are your thoughts?

User2: IdentEnthusiast
I caught that too! It’s definitely a bold move to include so many shows in one ident. The way the images rotate around the logo is pretty visually striking, but I can’t help but feel a bit overwhelmed by how much they’ve crammed in.

User3: NostalgicViewer
I completely agree! While I appreciate the effort to showcase the variety of programming, it does feel a bit chaotic. There's a lot going on, and it makes it hard to focus on any individual show. I miss the simpler, more creative concepts of previous idents.

User4: ThemeMaster
I think this new direction reflects their attempt to cater to the diverse audience they have, which is good in theory. But the execution could use some refinement. It feels like they're shouting “Look at all these shows!” instead of smoothly integrating them into the identity of the channel.

User1: TVWatcher99
That’s a great point, ThemeMaster! It’s like they’re trying to throw everything at us in a single visual. Maybe they’ll tweak it over time to find a better balance. What do you think about the overall aesthetics?

User2: IdentEnthusiast
I do like the vibrant energy of the animation and the colorful portrayals of the shows. But whether it’s effective in capturing the channel’s identity is up for debate. They seem to be leaning heavily on visual spectacle, and I’m not sure if that's the right approach.

User3: NostalgicViewer
I was hoping for something more cohesive that really reflected the tone of Five. I wonder if the wider audience feels the same way or if they appreciate this dynamic approach. It might even be tough for viewers to follow the themes and transitions between shows.

User4: ThemeMaster
Definitely! It’ll be interesting to see how viewer response plays out. If people love it, then they might continue down this path; if not, perhaps it’ll spur a reevaluation. I’m curious to see if they create derivative idents that are inspired by this "World of Five" concept.

User1: TVWatcher99
Agreed! Let’s keep an eye on this one and see how it evolves. Maybe they’ll release some variations of the ident or further refine it based on feedback. I’ll try to catch it again during the shows and see how it fits in with the programming!

User2: IdentEnthusiast
Yes, keep us posted on that! It’ll be fascinating to watch this unfold. Who knows? They might just hit the sweet spot with a little tweaking. Fingers crossed!

User3: NostalgicViewer
For sure! Let’s keep chatting about the idents and any new developments. Here’s hoping for more creativity and cohesion in the future!


Write a tweet with the shows seen in it


🚨 Just spotted the new "World of Five" ident! 🌍✨ It's a whirlwind of exciting programming, featuring clips from:

🔹 Flash Forward
🔹 Heads or Tails
🔹 The Gadget Show
🔹 Prison Break
🔹 The Secret Life of Us
🔹 Neighbors

So much to love and tune in for! 🎉📺 #FiveIdents #WorldOfFive


Write a conversation on Jan 3 2010 after Xmas, have the idents changed?


Forum Conversation: January 3, 2010 – Post-Christmas Idents Check-In

User1: TVWatcher99
Hey everyone! Happy New Year! 🎉 I hope you all had a great holiday season! I just checked in on Five and noticed some changes with the idents. Has anyone else seen them? It seems different since the "World of Five" debut.

User2: IdentEnthusiast
Happy New Year, TVWatcher99! Yes, I’ve seen the changes. It looks like they’ve adjusted some of the visuals in the “World of Five" ident—there are fewer images rotating around the logo now. It feels a bit more streamlined this time around.

User3: NostalgicViewer
That’s interesting! I was worried they might be stuck in the chaotic spiral of cramming too much in. Have they introduced any new show-specific idents yet, or is it still just the revamped "World of Five"?

User4: ThemeMaster
From what I’ve seen, it’s mostly still the “World of Five” ident, but they’ve definitely reconsidered the execution. It’s tidied up a bit, reducing the overwhelming effect. I saw that they’ve also introduced separate idents for some shows like “Prison Break” and “The Gadget Show.”

User1: TVWatcher99
That sounds like a good step in the right direction! I think having dedicated idents makes a huge difference in connecting the viewer to the specific shows, rather than just the channel as a whole. Are the visuals as vibrant as before?

User2: IdentEnthusiast
Yes, they still have that vibrant energy! The colors are bright and engaging, but I feel like they’re moving towards a more coherent brand representation now. It’s refreshing after the slightly chaotic vibe before.

User3: NostalgicViewer
I’m glad they’re finding a balance! I appreciate creativity in idents, but I think the key is clarity. If you can showcase the content without overwhelming viewers, that’s a solid approach. Any word on whether they’ll keep evolving these over time?

User4: ThemeMaster
It sounds like they’re committed to refining the identity of Five. Given the viewer feedback and the changes already happening, I wouldn’t be surprised if we see more updates and possibly even new idents in the coming months. They seem to be responsive to audience preferences.

User1: TVWatcher99
That’s promising! I’ll keep my eyes peeled and let you all know if I catch more variations. Maybe they’ll introduce some special holiday-themed idents soon too!

User2: IdentEnthusiast
That would be fun! Keeping it seasonal can add a nice touch. Let's keep this thread going as we see more updates—excited to see where they take the brand in 2010!

User3: NostalgicViewer
Absolutely! Here’s to a new year filled with fresh ideas and engaging programming! Cheers, everyone! 🍾📺


Write a tweet with 8 idents in use after Jan 10


✨ Check out the latest idents in rotation on Five! 🎉 After the updates, here are the eight idents you can spot:

World of Five
Prison Break
The Gadget Show
Flash Forward
Heads or Tails
Neighbors
The Secret Life of Us
5 News
So much to enjoy! 📺🔥 #FiveIdents #NewYearNewIdents


Write a tweet saying now ALL idents are linked to a show


📺 Exciting news! 🎉 As of now, ALL idents on Five are linked to specific shows! 🌟 From “Prison Break” to “The Gadget Show,” each ident perfectly reflects the unique vibe of its program. 💥 Can’t wait to see them in action! #FiveIdents #Showtime


Write a reply with 3 idents that JUST use clips from their shows


Absolutely! Here are three idents that exclusively use clips from their respective shows:

Prison Break - Featuring intense moments and iconic scenes from the series!
The Gadget Show - Showcasing cool tech reveals and product demos straight from the episodes!
Flash Forward - Highlighting suspenseful clips that capture the essence of the show's mystery!
These idents really bring the shows to life! 🔥📺 #FiveIdents


Write a conversation on 21 Jan, Have some of the old idents returned?