# tactiq.io free youtube transcript
# The 8-Figure Cart Abandon Email Flow That Recovers 300% More Lost Sales (Klaviyo Email Marketing)
# https://www.youtube.com/watch/k-SzNbY5sIU

00:00:00.040 all righty so today we have one of the
00:00:01.560 most important videos that I've ever
00:00:02.919 made and one of the most valuable docs
00:00:04.920 that I've ever made to give away here on
00:00:06.359 the YouTube channel so as you know here
00:00:08.800 that's saying a lot because we give a
00:00:09.880 ton of value here but we're going over a
00:00:11.440 super important topic we are talking
00:00:12.920 about how to recover 300% more of your
00:00:15.280 lost Ecom abandoned cart sales with this
00:00:17.480 eight fig proven email marketing flow
00:00:19.800 super important abandoned cart abandoned
00:00:21.600 checkout flows so have a ton of good
00:00:24.599 stuff in this video a ton of little
00:00:25.880 bonuses that you'll get throughout so
00:00:27.320 make sure you stick to the end um so
00:00:30.039 we're just going to get straight into it
00:00:31.240 because it doesn't matter if you already
00:00:32.598 have card abandoned checkout abandoned
00:00:34.480 systems in place the doc will unlock
00:00:36.320 even more lost Revenue that you didn't
00:00:37.760 think ADV this didn't think existed um
00:00:40.960 and I can back that up with if this
00:00:42.440 stock doesn't make you two times more in
00:00:43.719 abandonment revenue or you think it was
00:00:44.920 a waste of 10 minutes if you were
00:00:46.160 reading it but waste of 40 minutes or an
00:00:48.079 hour however long this video is going to
00:00:49.239 be email me Maxell cop.net and I will
00:00:52.000 pay for your next door Dash just give me
00:00:53.879 your venmo whatever it is whatever
00:00:55.280 you're ordering um and I will pay for it
00:00:57.879 so this is a very valuable document it's
00:00:59.600 pretty much the basis of what I'm trying
00:01:00.800 to say so why this is important so 70%
00:01:05.438 and rising of e-commerce carts are
00:01:07.159 abanded in 2024 like literally 70% of
00:01:09.960 your carts are being abandoned like that
00:01:11.520 seems like a shocking number but this
00:01:12.759 has been validated multiple multiple
00:01:14.479 times um and it's just a very high
00:01:17.360 number and that's not where we want it
00:01:18.880 to be and it's rising so and in most
00:01:21.079 cases these customers just won't come
00:01:22.680 back so by not we're going to go over
00:01:25.040 like why these customers won't come back
00:01:26.680 but by not having this system in place
00:01:28.840 you are actively burning cash you
00:01:30.759 literally already had in your hands
00:01:31.920 these people had it in your cart so by
00:01:33.360 not using the system every day that you
00:01:35.159 don't have it live you're burning cash
00:01:37.240 um so every single day that's being left
00:01:39.680 they're slipping by so by going through
00:01:41.159 this document automating your recovery
00:01:42.720 effectively you will gain more sales and
00:01:44.479 then prevent your competitors from
00:01:45.680 stealing your sales cuz that's a lot of
00:01:46.960 the times what's going to happen when
00:01:48.280 somebody abandons their car so very
00:01:50.280 important what we're going over there's
00:01:51.600 me if you want some background on me
00:01:53.040 there you go um this Doc is going to be
00:01:55.240 available in the description if you want
00:01:56.799 it if you want the fold version so
00:01:59.159 what's inside this what we're going to
00:02:00.320 be talking about 2024 e-com Trends kind
00:02:02.880 of where we're at with e-commerce we're
00:02:04.240 going to go over the main card abandoned
00:02:05.840 problem um and just why there are so
00:02:08.160 many abandoned carts and why why that's
00:02:10.360 a thing three we're going to go over the
00:02:12.120 problem with many card and checkout
00:02:13.280 abandoned flows like oh I already have
00:02:14.680 one or I already know what I'm doing
00:02:15.879 like no um there are a lot of issues
00:02:17.640 that you need to address and that the
00:02:18.840 stock will address four we're going to
00:02:20.319 go over the optimal 2024 cart and check
00:02:22.920 out abandoned flow um a figure proven
00:02:26.280 and then we're going to go over the
00:02:27.400 eight abandoned car email outlines with
00:02:29.239 examples and templ so we're going over
00:02:30.760 the exact flow all eight emails what's
00:02:32.879 in each email with examples templates
00:02:35.400 subject lines everything um then six how
00:02:37.720 to properly install your cart and check
00:02:39.959 out abandon flows in clavio seven we're
00:02:41.840 going to talk about how to effectively
00:02:43.360 optimize your flows over time because
00:02:45.000 this is going to be what really drives
00:02:47.440 all the revenue um for you in the long
00:02:50.400 run so um 2024 Ecom Trends so again I
00:02:54.040 just want to say real quick that this is
00:02:55.440 a condensed version of the document of
00:02:57.560 this full document a lot of the extra
00:02:59.280 stuff is going going to be if you want
00:03:00.800 it it's in the description it's just a
00:03:02.200 link um and yeah it's also so you can
00:03:05.400 join my email list which we give out a
00:03:06.959 ton of free value there so you'll get
00:03:09.040 the dock right away so first we're going
00:03:11.319 to talk about the 2024 e-commerce Trends
00:03:13.400 if you've seen a lot of my videos you
00:03:15.000 know a lot of this stuff is what I talk
00:03:16.599 about but essentially where we're at in
00:03:18.519 2024 is more stores more competition so
00:03:21.720 there are new stores popping up every
00:03:22.840 day thanks to Shopify ease of sourcing
00:03:24.560 products and the overall low barrier to
00:03:26.040 entry into e-commerce you can just
00:03:28.760 Source a product from put together some
00:03:30.519 AI landing pages and boom you have a
00:03:32.120 store uh tomorrow um and a lot of these
00:03:34.799 new brands that are coming on the scene
00:03:36.360 there's just exponentially new brands a
00:03:37.920 lot of them are cool fun hip different
00:03:39.720 angles and all this stuff so what this
00:03:42.040 means is that you're just you're not
00:03:43.680 special you are special in my heart but
00:03:45.480 in the grand scheme of things how many
00:03:47.000 brands are in your Niche there used to
00:03:49.120 be maybe a hundred now there's probably
00:03:51.239 thousands in your Niche so the consumer
00:03:53.480 has just more options to choose from and
00:03:55.480 so it's just a saturated market and it's
00:03:58.000 very easy for you to get lost in the mix
00:03:59.920 um so when it's a lot more competitive
00:04:03.159 the market share isn't really increasing
00:04:05.439 um so everybody's fighting over the same
00:04:07.480 people um so it's becoming increasingly
00:04:09.519 difficult to make sales in this
00:04:11.040 competitive market like Ecom so another
00:04:13.879 thing to add on to this problem is the
00:04:16.120 consumer is shopping around more and
00:04:18.639 they're buying less so one of the
00:04:20.560 reasons so everybody at this point has
00:04:21.798 been scammed online before and that's
00:04:23.400 scar the customer um unlike times in the
00:04:25.880 past customers today like to do their
00:04:27.560 due diligence so this isn't just like
00:04:29.919 you've been scammed you never received
00:04:31.199 your product it's like you ordered from
00:04:32.479 a store and then it took like seven days
00:04:34.360 longer to ship than than you thought and
00:04:37.080 those are things that will scar the
00:04:38.160 customer so they want to do their due
00:04:39.360 diligence and be like okay when am I
00:04:40.639 getting my product like is it going to
00:04:42.360 come like intact what are people saying
00:04:44.000 about it how long does it last things
00:04:45.280 like that um the customer just likes to
00:04:47.360 do their due diligence because they also
00:04:49.080 have the Liberty to um because they can
00:04:51.360 shop around with all these new brands
00:04:52.919 and then the customer today 2024 also
00:04:55.080 just has less money to spend we're no
00:04:56.880 longer in the 2020 to 2021 era of
00:04:59.120 stimulus checks and just Mass spending
00:05:01.039 nobody had anything else to do but to
00:05:02.840 spend and they had stimulus checks we
00:05:04.880 don't have those uh we don't have that
00:05:06.560 anymore so with all these new stores
00:05:08.039 popping up the customer will shop around
00:05:09.919 before spending their precious money
00:05:11.560 they're going to see what's the best
00:05:13.080 option that I can spend my money on um
00:05:15.120 for your product and you know what it's
00:05:16.960 also fun scrolling Instagram seeing what
00:05:18.880 other brands are out there people like
00:05:20.240 shopping it's like a hobby now uh you
00:05:22.000 can just scroll Instagram and you're
00:05:23.039 getting all these different ads from
00:05:24.160 different brands and you know it's fun
00:05:26.639 so of course it's easy for you to get
00:05:28.120 lost in the mix so this is kind of like
00:05:29.319 what the looks like they see your brand
00:05:31.400 who is this brand I've been scan buying
00:05:33.479 online before why not go with one of the
00:05:35.360 other 50 brands in this industry that's
00:05:37.039 being very conservative um and like what
00:05:39.000 are people saying about this brand these
00:05:40.240 are just like the type of things that
00:05:41.280 are going in their mind so that's like
00:05:43.440 the current state of Ecom in 2024 lots
00:05:46.199 of competition and the customer is a lot
00:05:47.919 more wary and they're going to do their
00:05:49.600 their due diligence and shop around so
00:05:51.759 that relates to the cart abandoned
00:05:53.360 problem a bit so 70 to 85% of carts are
00:05:57.000 abandoned in e-commerce this is a
00:05:59.080 staggering ly High rate of Abandonment
00:06:01.639 so used to be lower but over the past
00:06:03.280 like 5 years it's just steadily
00:06:04.600 increasing so that means 70 people out
00:06:07.160 of 100 will like your product just
00:06:08.800 enough to add to your cart but not
00:06:10.160 convinced enough to buy this is a good
00:06:11.880 visualization these people will buy now
00:06:14.039 those people won't so there are many
00:06:15.680 explanations for this um the person had
00:06:18.080 an objection so they added to their cart
00:06:19.759 they had an objection they weren't fully
00:06:21.160 bought in U maybe they got distracted
00:06:23.319 they added to their cart um and then I
00:06:25.880 don't know the kid threw a plate across
00:06:27.960 the room uh or they wanted to come back
00:06:30.639 later so that could be a number of
00:06:33.400 things so they just add to their C and
00:06:35.400 then they are just like okay I'll buy
00:06:36.759 this later they're waiting for their
00:06:37.880 check to hit whatever it is um and those
00:06:40.240 people will leave your site and more
00:06:41.639 often than not they won't return
00:06:44.039 unfortunately they'll add to your site
00:06:45.400 plan on coming back and then not so
00:06:47.520 another interesting like statistic that
00:06:49.440 plays into that is more than 30% of
00:06:51.199 Shoppers plan to buy the products in
00:06:52.720 their cart at a later time but end up
00:06:55.039 not doing so so a lot of these people um
00:06:58.520 sometimes they just aren't looking to
00:06:59.599 buy this instant and they add an item to
00:07:01.440 their car and they're like oh I'm I'll
00:07:02.759 buy that later I'll wait for my check
00:07:04.599 this Friday um so like a couple reasons
00:07:07.800 so there isn't enough urgency or
00:07:09.240 convincing on the site to get them to
00:07:10.599 buy now and theoretically this doesn't
00:07:12.400 seem like an issue it's just like okay
00:07:13.639 the customer is going to come back the
00:07:15.199 issue is that many people have
00:07:17.000 absolutely terrible memories um I know I
00:07:19.960 have a terrible memory as well uh We've
00:07:22.240 Tik Tock frying our brains and our
00:07:23.720 attention spans where all over the place
00:07:25.680 um so they completely forget they added
00:07:27.240 an item to their card um and by the time
00:07:29.080 they remember weeks down the line they
00:07:30.800 already changed their mind about buying
00:07:32.599 um or they made another purchase and
00:07:34.240 they have less money so you lose a sale
00:07:36.680 um by waiting for these people to come
00:07:38.759 back so kind of like I'll plan to get
00:07:40.840 this later two weeks later it's like
00:07:42.039 what was I going to do what was that
00:07:43.560 thing that I was going to do that
00:07:44.919 happens all the time and these people
00:07:47.280 just won't end up buying another
00:07:49.479 interesting thing is 59% of us customers
00:07:51.800 abandon their carts just because they
00:07:54.000 were browsing so this is an interesting
00:07:55.560 thing that I haven't seen brought up
00:07:56.720 before and I think this is a really good
00:07:58.039 analogy that I thought of but
00:07:59.680 essentially like the e-commerce ad to
00:08:01.440 cart is like the Instagram likes so it's
00:08:03.479 almost like today in 2024 people just
00:08:05.879 like shopping as a hobby and kind of
00:08:08.039 like their like button is they'll just
00:08:09.240 add an item to their cart so they'll go
00:08:11.199 shopping a little bit online they'll go
00:08:12.759 on Instagram whatever it may be they'll
00:08:14.599 start looking up like I don't know
00:08:15.919 fashion or supplements whatever it may
00:08:18.159 be they go to all these different sites
00:08:19.720 and then they just like Mark the items
00:08:21.039 that are like oh that's pretty cool uh
00:08:22.599 maybe I will maybe I'll want to buy that
00:08:23.960 they'll just add it to their cart so
00:08:25.000 that when they come back later it's
00:08:26.159 saved for them so it's just this new use
00:08:28.840 case that we're starting to like really
00:08:30.000 in 2024 and it's as it's just like
00:08:32.559 somebody would like a funny cab video on
00:08:34.559 Instagram um they'll add a few addings
00:08:36.240 to their cart continue browsing plan to
00:08:37.880 come back later to make a decision but
00:08:40.240 kind of like I just mentioned people
00:08:41.440 have terrible memories and they won't
00:08:42.839 come back to this so there is a bright
00:08:44.839 side to this more people today are
00:08:46.440 clicking on their cart and um adding
00:08:48.720 items to it so that's part of why the
00:08:50.360 abandonment rate is so high people just
00:08:51.959 use it as like a mark come back later um
00:08:55.040 so this gives us a more opportunity as
00:08:56.959 marketers to send targeted marketing at
00:08:58.480 them and if you don't then you're just
00:09:00.720 burning cash um and then an interesting
00:09:03.959 statistic as well is 26% of Shop people
00:09:05.959 aren't just like leaving and forgetting
00:09:07.760 26% of Shoppers end up buying the
00:09:09.680 abandoned item from a competitor later
00:09:11.519 so like we talked about customer likes
00:09:13.279 to shop around thousands of brand in
00:09:14.680 your Niche um getting somebody to add to
00:09:16.760 cart it's no longer as much of a done
00:09:18.360 deal that's only half the battle is
00:09:20.120 adding to cart you have to continue to
00:09:21.760 work your leads until they purchase
00:09:23.160 these people are very careful with their
00:09:24.360 money so we need to continue to work
00:09:25.760 them or else they'll go with the
00:09:26.760 competitor so step one people will like
00:09:28.519 add to their cart then they'll check out
00:09:30.040 the competitors and then they'll add
00:09:31.800 carts add to their cart maybe one for
00:09:34.240 each of the competitor market and then
00:09:35.560 they'll be like okay which one do I want
00:09:37.920 to go with and so at that point it's up
00:09:40.120 to the brands to kind of like who is the
00:09:41.640 best content and selling strategy to get
00:09:44.200 these people to purchase so that's an
00:09:46.120 interesting statistic as well and here's
00:09:47.760 a bunch of sources for the data so of
00:09:51.279 course that means we need to have
00:09:52.720 automated systems in place to get people
00:09:54.320 to buy cuz not everybody will just buy
00:09:56.120 right off the site they'll add to their
00:09:57.320 cart and then we need to have reminders
00:09:58.959 in place to tell these people hey you
00:10:00.800 left something in your cart um so now
00:10:03.640 most brands hopefully have their cart
00:10:06.000 and check out abandoned um flows
00:10:08.120 installed but now we need to talk about
00:10:09.680 the problem because a lot of them are
00:10:10.560 underperforming and actually an issue so
00:10:13.480 one of the main issues is you actually
00:10:15.360 don't have a cart abandoned flow this is
00:10:17.920 a huge issue and it's a limitation like
00:10:20.720 with clavo and which is email sending
00:10:22.760 platform and like MailChimp all these
00:10:24.440 platforms but go look right now 90%
00:10:27.640 roughly of the brands I audit do do not
00:10:29.720 actually have a cart abandoned flow I
00:10:32.480 would bet money that a lot of you with
00:10:34.920 your stores actually have a cart
00:10:37.279 abandoned flow that's labeled card
00:10:38.600 abandoned flow but the trigger is
00:10:40.360 actually checkout started so that means
00:10:42.639 actually a checkout abandoned flow the
00:10:44.560 person went to checkout so cio's
00:10:46.360 abandoned cart flow is actually
00:10:47.519 incorrect they label label it as
00:10:49.399 abandoned cart but they use abandoned
00:10:50.600 checkout um so you need to actually
00:10:53.959 manually add an added cart snippet to
00:10:56.399 your site so this is like an example
00:10:58.120 like using a website like magic spoon I
00:11:00.000 added an item to my cart so I was just
00:11:01.720 on the main landing page added a cart
00:11:03.360 cool I marked this item to come back
00:11:05.560 later I added to my cart I didn't get I
00:11:07.360 didn't click this checkout button I
00:11:08.880 didn't I didn't do it I wasn't ready I
00:11:10.440 was just marking the item so user adds
00:11:12.560 to cart then leaves this is not tracked
00:11:14.480 by clavio this action is not being
00:11:16.440 tracked you must install this yourself
00:11:18.519 in order for it to be tracked so what
00:11:20.200 you think is your abandoned card is
00:11:21.760 actually abandoned checkout which is one
00:11:23.639 step later where this person adds to
00:11:25.519 cart and then goes to checkout also CIO
00:11:28.160 calls abandoned cart by only having this
00:11:30.120 you're leaving a snarks ton of people um
00:11:34.320 who added to cart cuz more people are
00:11:36.160 going to add to cart than leave then
00:11:37.600 check out because this person would need
00:11:38.880 to add the cart and then click this
00:11:40.600 checkout button and now they're getting
00:11:42.120 filed fired what happens to the people
00:11:44.920 who just add to check out so go look
00:11:47.120 right now like ASAP whatever account you
00:11:50.240 have go look is your abandoned cart flow
00:11:53.440 what's the trigger what does the trigger
00:11:54.639 say does the trigger say checkout
00:11:56.320 started or does the trigger say uh added
00:11:58.639 to cart
00:11:59.760 if it says added to cart you're good if
00:12:02.399 it says checkout started you only have a
00:12:04.639 check out of band and flow and you need
00:12:05.600 to have a cart of band and flow and
00:12:06.839 later in the stock I'll show you how to
00:12:08.040 install a proper uh card abandoned flow
00:12:09.920 trigger so that's the first major issue
00:12:12.079 second major issue is the flow is just
00:12:13.680 way too short so um with only a few
00:12:16.000 emails you're letting your customer just
00:12:17.639 off the hook too soon people have
00:12:19.120 decision Cycles I'll add to my C like
00:12:21.440 today and sometimes I need to think
00:12:23.000 about my purchase for a couple days and
00:12:24.440 so if you only have like one or two days
00:12:26.240 of emails in place what happens on day
00:12:28.199 five if that's when I was trying to make
00:12:29.920 a decision so um if you're not sending
00:12:32.399 anything you're letting them off the
00:12:33.279 hook too soon they may just go with a
00:12:34.639 competitor um so you really want to
00:12:36.320 extend your flows to six plus emails
00:12:38.959 across one to two weeks time to really
00:12:40.480 fit into that conversion cycle so reason
00:12:42.760 this will improve conversions multiple
00:12:44.399 reminders makes sure that your customer
00:12:46.639 just doesn't forget it ensures that
00:12:48.560 keeps you top of mind um allows you
00:12:51.079 proper enough content to overcome
00:12:53.320 objections that they may have it allows
00:12:55.000 you to stand out from your competitors
00:12:56.360 if you have good content um and then
00:12:58.440 give enough time for to make a decision
00:13:00.320 for like a twoe decision period so it's
00:13:02.800 like a bad card band and flow just a
00:13:04.560 couple emails like extended by a couple
00:13:06.440 days this is what a good cardand flow uh
00:13:08.880 long and spread out there's a lot more
00:13:10.560 emails it's splitting based off
00:13:11.880 different purchases and spreading it out
00:13:13.800 over like a 10-day period that's really
00:13:15.639 what you want to shoot
00:13:17.000 for another issue is the copy isn't
00:13:19.560 effective so we want our copy and our
00:13:21.320 abandon emails to be very quick and to
00:13:23.360 the point the simple fact that you are
00:13:25.480 just like showing the person their item
00:13:27.880 that they specifically added to their
00:13:29.279 cart with Dynamic sections of your email
00:13:31.720 that's going to carry 80% of sales just
00:13:33.360 showing that um so you really don't want
00:13:35.000 to get too fancy with the copy it's just
00:13:36.440 going to distract so make sure the item
00:13:38.320 is the number one feature of the email
00:13:39.839 and then we want to overcome objections
00:13:41.399 that should be our only thing we're
00:13:42.639 trying to do in our copy give them quick
00:13:44.480 info on shipping the use of the product
00:13:46.160 customer reviews all that good stuff be
00:13:47.959 sure to answer frequently ask questions
00:13:49.639 and make the decision process as crystal
00:13:51.759 clear as possible we want to remove any
00:13:53.720 uncertainty that there may be about the
00:13:55.560 buying process so copy just isn't
00:13:58.399 effective and can be fluff and then
00:14:00.480 another issue is the design isn't
00:14:01.880 conversion optimized so similar to copy
00:14:04.160 we want the design to be short and sweet
00:14:05.639 get straight to the point address the
00:14:06.839 item they left behind um that's all you
00:14:08.560 want to do so some main aspects that you
00:14:10.160 want in your design you want a clear
00:14:11.320 headline addressing the card or value
00:14:12.800 proposition you want a button very high
00:14:14.600 up in the email so the person doesn't
00:14:15.839 have to scroll to click it they can just
00:14:17.320 open the email and click you want to
00:14:19.360 properly show the item left behind with
00:14:21.079 all the relevant information and then
00:14:22.800 icons or sections with like further
00:14:24.360 information if it's valuable so here's
00:14:26.240 like an example um you can see overcome
00:14:29.600 objections big headline your order ships
00:14:32.160 free so it says your order not saying
00:14:34.839 like to all customers orders ship free
00:14:36.800 it's your order um so addressing
00:14:39.199 objections also finish checking out now
00:14:41.199 and you get free shipping uh return
00:14:43.240 shipping is free so you can always order
00:14:45.079 multiple Pairs and simply keep what you
00:14:46.800 like amazing plus all of our Footwear is
00:14:49.279 backed by 365 day warranty perfect um a
00:14:52.880 very high up button person doesn't need
00:14:54.680 to scroll to hit this and then you want
00:14:56.040 to show the specific item in cart with
00:14:57.639 the relevant information and and then
00:14:59.160 some more support if people have
00:15:00.519 questions um risk reversals free return
00:15:02.920 shipping buy now pay later um all that
00:15:05.240 good stuff talk with an expert so that's
00:15:07.279 a great email hits all the hits
00:15:09.399 everything it's not too fancy just
00:15:11.199 straight into the point that's what we
00:15:12.680 want that's what we really want our
00:15:14.680 designs to be so now let's get to the
00:15:17.759 optimal 2024 cart abandoned flow so this
00:15:21.720 is the exact outline that you can use to
00:15:24.560 get 300% more conversions and
00:15:26.880 abandonment recoveries let's dive right
00:15:29.319 in so this is the flow outline so we're
00:15:33.360 going to be creating the same flow for
00:15:35.079 abandoned cart and abandoned checkouts
00:15:37.399 because as we discussed these are
00:15:38.519 different triggers we're going to be
00:15:39.440 sending the same flow because it's the
00:15:42.319 same it saves you time um and but just
00:15:45.399 cloning it and having two different
00:15:46.639 flows same content but different
00:15:48.759 triggers so one of them is going to be
00:15:50.519 added to cart and the other is going to
00:15:51.839 be check out started so these are all
00:15:54.000 the emails that we're going to be giving
00:15:55.240 examples on copy outlines subject lines
00:15:57.440 and in-depth context too but essentially
00:16:00.040 what we're doing and I'll also go
00:16:00.959 through some time delays here um you
00:16:02.920 really want as short as possible for the
00:16:05.279 added cart in between emao 1 usually 30
00:16:08.279 minutes we see the most success with
00:16:10.199 test 1 hour test 4 hours um but usually
00:16:13.399 we see 30 minutes 45 minutes is the best
00:16:15.720 for conversions for this first reminder
00:16:17.600 so email one quick reminder email 2 same
00:16:19.880 sort of thing quick reminder but maybe
00:16:21.639 add a little bit more information cuz
00:16:23.160 they didn't convert just off the
00:16:24.279 reminder and then we want to customize
00:16:26.120 the content for the customer so we're
00:16:27.880 going to split by however ever many
00:16:29.279 products you have or collections you
00:16:31.120 don't need to do two you don't need to
00:16:32.680 do 20 maybe just do like if you have a
00:16:34.720 couple main collections where it's
00:16:36.759 whatever it may be um split by those and
00:16:39.319 give product specific overcome
00:16:41.000 objections so spefic to the product
00:16:42.639 what's the information hey you left this
00:16:44.319 specific product uh behind this is
00:16:46.680 exactly what it does that's going to
00:16:48.600 drastically improve conversion and then
00:16:50.160 product specific testimonials so give
00:16:52.279 them testimonial specific to exactly
00:16:54.000 what they abandoned it's going to go a
00:16:55.360 long ways and then we're going to go
00:16:56.920 into a last chance email hey your order
00:16:59.560 is expiring we can't hold this for you
00:17:01.079 much longer last chance and then we're
00:17:03.079 going to split based on have they
00:17:04.240 purchased before so depending on how
00:17:06.959 averse you are to discounts I split here
00:17:09.359 for most of my accounts that I work with
00:17:12.160 uh based on only sending in discount to
00:17:14.439 people who haven't purchased or they
00:17:15.679 haven't purchased in the past like 90
00:17:17.839 days or so 60 90 days um so if they have
00:17:20.679 purchased before then we're just going
00:17:21.959 to send an email offering support hey is
00:17:23.679 everything okay you added an item to
00:17:25.280 your cart is there anything we can help
00:17:26.559 you with um and then if not we're going
00:17:29.600 to send them a discount give them a
00:17:30.919 flash discount make it urgency driven
00:17:32.840 and then a last chance and then same
00:17:34.160 sort of email for email a everything
00:17:35.799 okay kind of a last chance uh do you
00:17:37.799 need support and then
00:17:40.280 um and then also give a last chance for
00:17:43.400 the discount so this leads us to the
00:17:45.720 exact email outlines so every email we
00:17:49.120 will go in depth here so email one as we
00:17:51.360 talked about is the quick reminder so
00:17:53.640 some context for this email one many
00:17:55.760 people are just going to convert off
00:17:57.320 this email cuz maybe it's the person
00:17:59.440 added to their cart and they like went
00:18:02.559 and went back to Instagram to start
00:18:04.360 scrolling um and they just needed a
00:18:06.120 quick reminder and this reminder is
00:18:07.280 going to get them over the edge so in
00:18:08.640 this email we really don't want to waste
00:18:09.840 any space or words on anything we just
00:18:11.799 want to get straight to showing the
00:18:12.720 customer exactly what they left behind
00:18:14.440 and allow them to finish their order
00:18:15.880 don't try to get too fancy here too many
00:18:17.280 words of graphic will distract the
00:18:18.799 customer from buying make it just hey
00:18:20.840 here's the item finish your order so
00:18:23.080 purpose simply remind the customer what
00:18:24.720 they left behind and then content quick
00:18:26.440 remark addressing the product Dynamic
00:18:28.400 product ction and then social proof and
00:18:29.799 risk reversals so here's a good example
00:18:32.400 look at how simple this is this is
00:18:34.400 exactly what you need so full email
00:18:36.559 example um quick remark about the
00:18:38.320 abandonment take another look we saved
00:18:40.240 your items complete my order show the
00:18:41.960 specific items here are your items with
00:18:43.679 check out now and then social proof risk
00:18:46.720 reversals y blue dot we design it
00:18:49.039 shipped out in one to three days and
00:18:50.600 free swatches so that can get somebody
00:18:53.120 over the edge this is super simple this
00:18:54.960 is going to get somebody the person just
00:18:56.480 added to their card 30 minutes ago so
00:18:58.360 they already warm they just need a quick
00:19:00.039 reminder this is going to do a lot of
00:19:01.360 the work for you um in a lot of your
00:19:03.679 conversions so we want to send this
00:19:06.039 usually around 30 minutes after they
00:19:07.799 abandoned their item so this is a great
00:19:09.400 email to go off of um and then we have
00:19:11.720 winning subject line ideas so only
00:19:13.679 available in this full doc here it's
00:19:15.200 completely free you sign up for the
00:19:16.679 email you add it to my email list you
00:19:18.600 can do it if you want if not then you
00:19:20.360 can create your own subject line ideas
00:19:22.280 um those are just like some of the
00:19:23.280 winners that we've used and then free
00:19:24.559 copy outline so if you want a full
00:19:25.840 outline in some direction of this is how
00:19:27.840 the email should be laid out this is
00:19:29.520 what copy you should use um then there's
00:19:31.600 also copy outline and we have these for
00:19:33.919 each email so moving on to email 2 we
00:19:36.400 have a nudge with social proof so
00:19:38.720 similar type of email to email one but
00:19:40.159 we're going to add a little bit more
00:19:41.159 social proof so again keep it really
00:19:44.760 simple and make it similar um people
00:19:46.919 just need another reminder at times just
00:19:48.480 a day later maybe the person was waiting
00:19:50.240 for a certain amount of they were
00:19:51.400 waiting for their paycheck to hit like
00:19:52.679 we talked about or they needed some time
00:19:54.240 to check out competitors um this email
00:19:56.320 would clean up any of the remaining
00:19:57.520 people who are ready to buy off
00:19:59.480 reminders as well as get some people
00:20:01.240 over the edge who just like weren't
00:20:02.640 directly ready to buy with further
00:20:04.280 social proof so purpose give the second
00:20:06.520 reminder but sprinklin social proof
00:20:08.360 content quick remark about the product
00:20:10.159 Dynamic product section and then further
00:20:12.400 social proof and risk reversals so
00:20:14.280 keeping it very simple um and similar so
00:20:18.400 this example that I showed you earlier
00:20:20.280 is going to be very strong so if you
00:20:23.080 offer free shipping on all your products
00:20:24.640 this is further information your order
00:20:26.159 ships free there's further risk
00:20:27.919 reversals here of free return shipping
00:20:29.760 buy now pay later talk with the dinner
00:20:31.559 expert and then Dynamic product section
00:20:34.360 um they just went with this email they
00:20:36.240 went super hard on your orders free
00:20:38.919 there's absolutely no risk you get
00:20:40.600 returns you get a 365 day warranty this
00:20:43.200 is going to get skeptical people over
00:20:45.039 the line and that's perfect subject line
00:20:47.640 ideas as well free copy outline that you
00:20:49.679 can use so now we get to the split in
00:20:52.039 the flow where we're splitting based on
00:20:54.640 the product that the person left behind
00:20:56.120 so you're going to need to do that
00:20:57.559 inside of clavio add a condition or add
00:20:59.640 a trigger split and then split based on
00:21:01.880 did somebody leave behind this skew this
00:21:04.320 product um and then make those splits so
00:21:07.080 email 3 we're giving product specific
00:21:08.640 information and we're overcoming
00:21:10.080 objection specific to that product so
00:21:12.440 some context for this email why we use
00:21:14.240 it the customer didn't finish their
00:21:15.799 order just with the simple reminders so
00:21:17.840 they likely just need more info they
00:21:19.799 Mark the item that they liked it by
00:21:21.120 adding to their cart but the reminders
00:21:23.200 weren't enough they need some more
00:21:24.320 information on the product so we want to
00:21:25.799 send them a specific information um so
00:21:27.840 they have the necessary info to buy give
00:21:30.000 them the facts and then overcome
00:21:31.320 objections in the email specific to them
00:21:33.720 so purpose give the customer more info
00:21:35.640 about the specific item they abandon
00:21:37.840 content product specific info and then
00:21:40.000 Dynamic product section of course
00:21:41.440 Dynamic product sections help a ton with
00:21:43.760 conversions you're showing exactly what
00:21:45.279 the person left behind so full email
00:21:47.679 example here so this brand sells
00:21:50.200 different types of cereals and different
00:21:52.640 types of like morning breakfasts and
00:21:54.880 goods and whatnot and so this person
00:21:57.919 left behind
00:21:59.039 this cereal so it's a surreal cereal and
00:22:03.000 so there's information specifically
00:22:04.919 towards the cereal CU they could have
00:22:06.360 left behind some other product but grab
00:22:08.880 breakfast buy the bowls cereal it's
00:22:10.880 directly to the Bowl what are you doing
00:22:12.520 for breakfast oats fried spaghetti bit
00:22:15.000 weird uh but you do you how about a
00:22:17.039 bical high protein low carb zero grams
00:22:20.000 of sugar per bowl and absolutely no
00:22:21.720 spaghetti so they went a little bit more
00:22:23.480 fun with the copy here but a high up
00:22:25.520 button right here I bet the subject line
00:22:27.279 mentioned you left this in your car but
00:22:29.120 this is perfect in that it goes directly
00:22:31.240 into the cereal in direct to the seral
00:22:34.120 information and then we also have
00:22:36.279 overcoming objections with information
00:22:38.120 so like what's is this Healthy You Can
00:22:41.200 See Clearly 0 gam of sugar five carbs 14
00:22:44.600 grams of protein high fiber and
00:22:46.080 gluten-free compared to other cereals so
00:22:47.919 we not just a pretty face in fact our
00:22:49.600 faces are aren't very pretty but our
00:22:51.240 nutrition
00:22:52.880 nutritionals perfect now they're
00:22:54.679 goodlooking so this is perfect giving
00:22:57.520 information spefic specific to the
00:22:59.080 product specific to the item that they
00:23:00.520 abandoned this is kind of like all the
00:23:02.159 information that you want to give notice
00:23:03.720 it's not a Blog article it's not too
00:23:05.320 long but it gives a ton of necessary
00:23:07.200 information that somebody who abandoned
00:23:09.039 a Serial would like to know um so that's
00:23:11.440 perfect subject lines as well free copy
00:23:14.760 email 4 we're following up on our prior
00:23:17.120 email of product specific information
00:23:19.279 but now we're doing product specific
00:23:20.640 testimonials so this is going to be very
00:23:22.799 effective as well when we're speaking
00:23:24.279 directly towards the person and the
00:23:25.600 product they abandon so context similar
00:23:27.960 to the last email specific info about
00:23:30.440 the ab Brandon item that'll go a long
00:23:31.840 ways and people just need testimonials
00:23:33.679 that's one of the main ways you can
00:23:34.799 overcome objections and get people who
00:23:36.600 are questioning your product to buy so
00:23:40.039 purpose testimonials number one way to
00:23:41.760 convert skeptical customers Um this can
00:23:44.080 get many on the edge to buy like what I
00:23:45.720 just said content remind on the
00:23:48.120 customer's card give the dynamic product
00:23:50.200 section and then go hard on testimonials
00:23:51.919 and social proof so specifically
00:23:53.200 testimonials so can take a look at this
00:23:55.679 example so testimonials specific to to
00:23:58.799 the item abandoned so this person
00:24:00.600 abandoned let's see what was
00:24:02.600 it jacket they abandoned a jacket so
00:24:05.080 there's an image of a jacket right up
00:24:06.640 top my new obsession I now plan most of
00:24:08.520 my outfits around this jacket amazing
00:24:10.679 and then we have the dynamic section so
00:24:12.400 this would be a clayo loaded section
00:24:13.840 here and then further um 4.9 out of five
00:24:17.039 stars so if you have like this rating
00:24:18.960 something this good then keep it so cuz
00:24:21.880 this is going to be huge 4.9 out of five
00:24:23.279 stars is perfect on 68 reviews um this
00:24:25.760 person's second one great jacket love
00:24:27.480 this jacket amazing so further
00:24:29.120 testimonial and social proof if somebody
00:24:30.679 abandoned a jacket this is going to
00:24:32.640 prove to them like it's legit and people
00:24:34.600 love this product and so this will go a
00:24:36.480 long ways so you want this type of email
00:24:38.360 for jackets for pants for shirts for
00:24:41.760 shoes whatever it may be um you want to
00:24:44.120 split by the product and give those
00:24:45.399 specific
00:24:46.559 testimonials um because a jacket
00:24:48.600 specific testimonial is going to convert
00:24:50.880 higher than a general website uh
00:24:53.440 testimonial when regarding abandonments
00:24:56.640 something we have tested
00:24:58.880 subject lines and copy outline there of
00:25:01.399 course and then email 5 now we have the
00:25:03.320 last chance so after the person got all
00:25:05.799 this info still haven't bought email 5
00:25:08.039 last chance so context at this point
00:25:10.440 customers should have all the info they
00:25:12.000 need to purchase they've probably
00:25:13.320 clicked on the site and they have the
00:25:15.159 information from the testimonials and
00:25:16.520 the product specific email now it's just
00:25:18.080 we need to get them to act so a bit of
00:25:20.080 urgency to get someone over the edge is
00:25:21.559 what this email is about go hard on
00:25:23.200 urgency give them a harsh deadline and
00:25:24.640 get them to impulse finish their order
00:25:27.080 content m same sort of thing it's just
00:25:29.640 we want to add urgency so Dynamic
00:25:31.880 product section add urgency and then
00:25:34.200 further shopping ability cuz maybe they
00:25:35.960 didn't want the specific C they had the
00:25:38.279 specific item in their C so you can see
00:25:40.159 urgency in the copy here your order is
00:25:42.480 expiring Dynamic product section social
00:25:44.880 proof and risk reversal icons and then
00:25:47.240 you know what we're on like day five
00:25:49.399 we've sent five this is the fifth email
00:25:50.960 we sent to someone maybe they just don't
00:25:52.360 want this product but you may like these
00:25:54.279 ones so give it some further shopping
00:25:56.440 options for the person um because again
00:25:59.720 maybe they didn't like the original
00:26:01.080 product and they changed their mind now
00:26:02.559 we give them the option to keep shopping
00:26:04.679 so especially you could do this earlier
00:26:06.559 on in the emails but I like to be
00:26:08.159 specific um with the item the person
00:26:10.720 abandoned um and just really try to get
00:26:12.919 them to convert on that and keep the
00:26:14.320 focus in the first few emails on that
00:26:16.000 specific item and then at this point
00:26:18.480 maybe they aren't bought in and we need
00:26:19.919 to give them other options so that's a
00:26:21.919 thought process behind that and of
00:26:23.399 course subject lines and copy outline
00:26:25.840 and then we have email 6A so if you
00:26:27.640 remember this is where we're splitting
00:26:29.080 based on if somebody has purchased
00:26:31.600 before if they haven't if they have
00:26:33.080 purchased before we're not going to send
00:26:34.399 them the discount so we're going to send
00:26:35.600 them email 6 being like what happened so
00:26:38.559 now it's time to kind of wave the white
00:26:40.360 flag almost in that we're surrendering
00:26:42.840 uh this email serves as an absolute last
00:26:44.559 chance to buy for the past buyers um
00:26:47.799 non- buyers were going to send them to
00:26:49.080 Discount as I discussed we also just
00:26:50.760 want to offer support because maybe
00:26:52.120 they're objection or the question wasn't
00:26:54.320 addressed so purpose we want to use a
00:26:56.440 personal founder touch to get a last
00:26:57.919 Stitch effort at conversion and we want
00:26:59.840 to offer support for if they have
00:27:01.360 questions so content it's going to be
00:27:02.720 text based email from the founder give a
00:27:04.399 last chance to order and then offer the
00:27:05.919 support kind of in that order so here's
00:27:07.799 a full email example we can see we start
00:27:09.840 off with a personal touch from the
00:27:10.919 founder saying hey it's Mike co-founder
00:27:14.080 this brand and I want to personally
00:27:15.640 reach out to you make sure everything
00:27:16.799 was okay looks like you added an item to
00:27:18.279 your cart so we're going to offer
00:27:19.640 support next so if you had any question
00:27:21.600 about your order you can simply reply to
00:27:23.120 this email we'll get back to you in at
00:27:24.799 least 24 hours amazing and then last
00:27:27.399 chance to shop you can still claim your
00:27:28.960 order with free shipping for 24 more
00:27:30.960 hours so stock moves fast we want to
00:27:32.919 make sure everybody's a fair shop at
00:27:34.240 getting the piece they want so add some
00:27:36.039 urgency thank you for considering so
00:27:37.919 this checks all the boxes Personal Touch
00:27:40.279 offer the support if they have questions
00:27:41.760 and then give a last chance to shop with
00:27:43.519 urgency this email could potentially be
00:27:46.440 like one of the best performing ones
00:27:47.919 just because the personal touch it
00:27:49.799 really stands out so there's that
00:27:52.720 example um subject lines free copy
00:27:55.320 outline and then for the people who
00:27:56.960 haven't purchased before this is where
00:27:58.919 they're going to defer and enter the
00:28:01.720 discount so now we are giving them some
00:28:04.360 sort of offer whatever you want to do
00:28:06.000 but context the email should only be
00:28:08.320 sent to people who have never bought
00:28:10.360 um we're willing to give them a discount
00:28:12.880 because they haven't bought we know once
00:28:14.720 we get somebody to try our product
00:28:15.919 they're much more likely to come back so
00:28:17.559 flash discount with a ton of urgency to
00:28:19.600 get the impulse purchases um so purpose
00:28:22.200 price incentive to get first-time buyers
00:28:24.000 um so offer the discount with urgency
00:28:25.840 and then Dynamic caveo section keep it
00:28:27.760 really simple really really simple just
00:28:29.919 focused on the discount and the um offer
00:28:34.159 and the items they left behind so this
00:28:36.519 example flash discount just for you
00:28:39.039 super super just flash discount just for
00:28:41.840 you $10 off your next order over 200 use
00:28:44.519 code this uh at checkout claim your
00:28:46.880 order so offer incentive with urgency
00:28:49.840 right off top notice how it's super
00:28:51.440 simple Dynamic product section finish my
00:28:53.279 order and then support perfect don't
00:28:55.720 need to do anything crazy you don't need
00:28:56.960 to put crazy graphics an email to get it
00:28:58.720 to convert well we just want to give the
00:29:01.760 offer and add some urgency and then the
00:29:03.799 dynamic section will carry the load for
00:29:05.679 a lot of this so that's kind of this
00:29:08.720 first email make a ma quick and that's
00:29:10.640 what we want so subject line free copy
00:29:13.360 outline next we have the discount Last
00:29:15.720 Chance which comes after the discount
00:29:17.760 opener so this is a flash sale so
00:29:19.519 context we all know that last chance
00:29:21.159 emails do well people just need
00:29:22.840 deadlines to buy um some of them do so
00:29:25.320 be strict on this one customers will
00:29:27.039 come in and they'll finish their order
00:29:28.440 so keep it simple and just focus on the
00:29:30.480 offer don't go crazy at all any of the
00:29:33.200 ab these abandonment emails keep it
00:29:34.679 simple so purpose add extreme urgency to
00:29:36.840 get that impulsed in last chance buy so
00:29:39.480 content heavy urgency on the discount
00:29:41.279 Dynamic cart section and then even more
00:29:43.159 urgency so here's an example um just
00:29:46.039 super simple look at how easy this is
00:29:48.320 last chance 25% off your cart we can't
00:29:50.519 hold your items for much longer your one
00:29:52.279 time 25% off code expires today so this
00:29:56.960 is perfect so so simple nothing else
00:29:59.000 that you could do besides by last chance
00:30:00.960 I'm sure the subject line and preview
00:30:02.240 text had a ton of urgency as well and
00:30:04.880 then the person wanted to shop other
00:30:06.320 items they're buttons in the footer yeah
00:30:09.200 winning subject lines you can have them
00:30:10.519 if you want them in the free copy
00:30:11.840 outline and then email a the last email
00:30:14.200 for these people who were offered the
00:30:16.399 discount and didn't buy very similar to
00:30:18.760 email 6A um
00:30:21.360 just we want to give that Founders touch
00:30:23.799 get some people on the edge to buy and
00:30:25.519 then a last last chance so pretty much
00:30:27.679 same thing is email 6A but includes a
00:30:29.799 discount so we're using that personal
00:30:31.440 founder touch to get a last Stitch
00:30:32.799 effort and then offer support if the
00:30:34.760 customer has questions so content text
00:30:36.679 based from fatter dress the card
00:30:38.000 abandoned give last chance for Discount
00:30:39.559 and offer support so here's a great
00:30:41.840 example uh hey there um I'm the founder
00:30:44.880 of this brand I wanted to personally
00:30:46.600 reach out to you so Personal Touch from
00:30:48.279 the founder it's from the founder um
00:30:50.080 looks like you add an DN to your cart to
00:30:51.840 checkout but didn't complete your order
00:30:53.399 you can claim with this discount for
00:30:55.519 only 24 more hours so then the discount
00:30:58.600 code super clear where the button is
00:31:00.320 perfect thank you for considering us and
00:31:02.559 then of course offer support PS if you
00:31:04.320 have any questions about your order
00:31:05.720 reply to this email we'll get back to
00:31:07.120 you within 24 hours so if you have fast
00:31:09.200 customer service that can be a major
00:31:11.120 plus and should definitely include that
00:31:12.840 cuz some people could ask you and
00:31:14.840 eventually convert so very very
00:31:17.240 effective email that's what it ends out
00:31:19.279 on so now we've kind of gone through the
00:31:22.320 whole entire flow so we're going to go
00:31:24.399 over how to install the emails in clavio
00:31:26.360 so we have about eight emails here but
00:31:27.720 we have have the different variations so
00:31:28.919 it actually makes it like 10 11 emails
00:31:31.639 total so let's talk about how to
00:31:33.720 actually install this inside of clavia
00:31:35.639 so just a reminder that abandoned cart
00:31:37.919 and abandoned checkout are different
00:31:39.159 we've talked about this but abandoned
00:31:40.639 cart and abandoned checkout are very
00:31:42.279 different checkout started is further
00:31:44.559 down the funnel which means the customer
00:31:46.480 adds to cart and then they actually go
00:31:47.919 to the payment checkout so customer
00:31:49.559 could add to their cart but if you only
00:31:52.639 have the checkout started flow then
00:31:54.440 anybody who adds to the C isn't being
00:31:55.639 tracked so the added card trigger this
00:31:57.880 this is what it looks like in clavio it
00:31:59.120 has a little gear icon and it is not
00:32:01.200 automatically added and then checkout
00:32:02.880 started trigger if it's Shopify big
00:32:05.159 Commerce whatever you use hopefully
00:32:07.039 you're on Shopify um but this is
00:32:09.600 automatically added into clavio with the
00:32:11.039 clavio Shopify integration they name
00:32:13.279 this the abandoned cart flow as we've
00:32:15.399 talked about super annoying but this is
00:32:16.919 how they look so this is farther down
00:32:18.639 the funnel and this isn't automatically
00:32:19.919 added so we're going to talk about how
00:32:21.639 to add an added toart trigger so it's
00:32:24.120 going to be a little bit more technical
00:32:25.720 so hopefully you can at least understand
00:32:28.039 understand a little bit where we're
00:32:29.000 coming from but there are two steps in
00:32:31.279 adding an added cart metric to your
00:32:32.840 store um as well as in clavio so if you
00:32:36.159 see that you don't have the added cart
00:32:37.480 metric if you go to metrics inside of
00:32:39.360 clavio and you don't see this then
00:32:41.080 follow these steps so essentially it's
00:32:43.240 literally just two steps you add the
00:32:44.840 snippet to your Shopify store and then
00:32:46.559 you test that it's working inside clavio
00:32:48.360 so this is a Blog article from clavio
00:32:50.639 that I've linked here on how to add it
00:32:52.880 um it's super easy so I cleaned up these
00:32:55.240 sneps these steps here if you would like
00:32:57.559 to use use them again this Doc is in the
00:32:59.880 description um the full Dock and so I'll
00:33:03.200 briefly gloss over it but essentially if
00:33:05.880 you have custom liquid blocks inside of
00:33:08.120 Shopify which in most cases you will in
00:33:11.440 most cases you want to follow this step
00:33:12.760 by step um so you're just going to add a
00:33:15.519 default product and then add a section
00:33:16.960 with the custom liquid which is given
00:33:19.279 inside of the um article here so you're
00:33:22.440 going to have to get the snippet from
00:33:23.600 here but um if you so in most cases it's
00:33:27.240 just as simple as this you just go to
00:33:29.399 your homepage products add a section
00:33:31.919 paste the snippet here and then click
00:33:33.760 save it's that easy um if you don't have
00:33:36.440 custom liquid blocks it's a little bit
00:33:37.960 annoying because you actually have to go
00:33:39.080 into the code um so you have to know
00:33:42.799 where to put the file so you edit the
00:33:45.519 code and then you insert it here by this
00:33:47.919 guide so under the body tag you insert
00:33:50.880 it here exactly how it's laid out add an
00:33:53.279 if product above it add end if below it
00:33:57.080 and then click save this is how it
00:33:58.679 should look and so then you're good so
00:34:01.840 that means you installed the code now
00:34:03.639 you want to verify that it worked and
00:34:05.120 it's inside of caveo so this is how you
00:34:06.919 can test your added to cart snippet so
00:34:09.000 just go to your website on your homepage
00:34:11.239 just when you look up the website add
00:34:14.480 this UTM so UTM email and then put in
00:34:17.320 whatever email you want so just add this
00:34:19.560 to the end and then just on your store
00:34:22.119 and this is your store URL so you're
00:34:23.760 actually on your store you enter this
00:34:25.320 UTM and then add an item to your cart
00:34:28.520 it's that simple and then go to clavo so
00:34:31.679 you add an item to your cart go to
00:34:32.879 clavio in the search bar up at the top
00:34:35.000 just put the email that you used in the
00:34:37.800 UTM and then if you click on the profile
00:34:40.560 you should see that a profile is created
00:34:43.719 or if you have a profile you will see
00:34:45.719 that an added to cart event occurred so
00:34:48.119 just click on the profile look at the
00:34:49.520 activity you'll see this person added to
00:34:51.679 cart and then boom you have an added to
00:34:53.119 cart metric so then on the left bar
00:34:55.639 inside of clavia you can go to the
00:34:57.280 metric section and you should see added
00:34:59.200 to cart in there um if you don't then
00:35:01.800 that means you messed up with the code
00:35:04.160 uh which you should fix and you can
00:35:06.040 reach out to me over email if you have
00:35:07.760 any questions with getting that so as
00:35:11.440 far as like setting up the flow inside
00:35:12.960 of clavia once you have the trigger
00:35:14.440 here's just a video of actually
00:35:16.200 installing it so the trigger you just
00:35:17.680 want the trigger to be added to cart and
00:35:19.520 these are the filters that you want so
00:35:21.359 check out started zero times to star in
00:35:23.040 this flow so somebody adds to cart and
00:35:25.880 then goes to checkout we don't want want
00:35:27.800 them to continue in the flow we want
00:35:29.000 them to receive the checkout abandoned
00:35:30.560 flow so going to exclude people who add
00:35:32.839 to checkout then also for the people who
00:35:34.480 buy so we don't want to make sure that
00:35:36.200 people have placed order zero times and
00:35:38.960 then has not been in this flow in the
00:35:40.400 last 30 days there's a video here on how
00:35:42.560 to install it just me physically
00:35:44.400 installing it if you want it Go download
00:35:46.480 the um this document uh same here for
00:35:51.079 checkout started same sort of thing the
00:35:53.680 trigger is checkout started and then the
00:35:55.960 filters place order zero times to start
00:35:57.640 in this flow and then has not been in
00:35:59.079 this flow in the last 30 days so same
00:36:01.319 filters but not the checkout started one
00:36:04.240 um there's a video here as
00:36:06.680 well moving right along now we want to
00:36:09.520 talk about another technical thing
00:36:11.400 abandonment Dynamic content so this is
00:36:13.839 going to be all of your formulas for
00:36:16.119 actually putting the dynamic pictures
00:36:19.240 Dynamic links all that good stuff in an
00:36:21.240 abandonment email so that when somebody
00:36:22.640 opens up their email they see these are
00:36:25.119 the items that were that were in your
00:36:26.680 cart they can see
00:36:28.359 everything so this is one of the most
00:36:30.040 this is the most important part of an
00:36:31.640 abandonment email you must have this cuz
00:36:34.000 this is going to be the part that
00:36:34.880 converts everybody when they actually
00:36:36.160 see their items so make sure you have
00:36:38.000 this um these can be difficult and
00:36:40.160 annoying if they're not locked in so
00:36:42.480 make sure that you have them so and it's
00:36:44.680 very important to note that the
00:36:46.000 abandoned cart and then the abandoned
00:36:47.760 checkout Dynamic sections like the
00:36:49.680 variables and the codes that you're
00:36:50.920 using are different so you can't just
00:36:52.720 use the abandoned checkout Dynamic
00:36:54.960 content and put that on your abandoned
00:36:56.560 cart flow cuz they different triggers
00:36:58.440 and they're getting different
00:36:59.200 information from Shopify so always
00:37:01.440 preview your email with clavia preview
00:37:03.040 feature to make sure that the content is
00:37:04.599 loading in so here are some guides just
00:37:06.760 to help you out um these are in general
00:37:10.440 in most cases these are going to be the
00:37:12.960 dynamic content sections that you want
00:37:15.079 so there's a video here essentially for
00:37:17.119 R ban and cart you want to add a split
00:37:19.079 and then add Dynamic images here so I
00:37:21.760 can quickly go through this this is a
00:37:23.480 split so you have an image on the left
00:37:26.079 side and then for the image um split
00:37:29.760 settings there's nothing really you need
00:37:31.920 to do here or in display options as well
00:37:34.599 so you just want to make the uh Dynamic
00:37:37.440 content the following you can see the
00:37:40.119 image is event. image URL which is right
00:37:42.839 here and then the text on the right side
00:37:44.760 once you go there you want the item name
00:37:47.000 this should be the data and then if you
00:37:49.319 want to put price price should be this
00:37:51.599 as well and then the checkout link
00:37:54.839 typically for your checkout link if you
00:37:56.920 have if you're store has an abandoned
00:37:58.520 cart page or just like a cart page um
00:38:00.839 usually it's just like
00:38:03.359 www.nike.com cart um link to that if not
00:38:07.800 clavio cio's link will send you send the
00:38:11.119 person just to that item that they
00:38:12.800 viewed so ideally you have a cart page
00:38:14.599 because then that that person will
00:38:15.760 physically see their cart but if not
00:38:17.599 this will do um so generally that's what
00:38:21.079 the abandon cart Dynamic content is
00:38:22.440 going to be if you have issues with it
00:38:24.000 reach out to clavio support just in
00:38:25.599 their chat bot and be like hey I can't
00:38:27.000 figure out the Dynamic sections can you
00:38:28.720 give me the dynamic sections um and
00:38:30.560 they'll help you out and then abandoned
00:38:32.640 checkout similar but different instead
00:38:35.160 of doing a split we want to use a table
00:38:37.240 under table settings we have to make it
00:38:38.599 Dynamic and we have to customize all
00:38:41.119 this stuff so a little bit more annoying
00:38:44.400 so again this video is here you just
00:38:46.119 want to make it Dynamic and all that
00:38:47.599 good stuff I won't bore you with that
00:38:49.000 now but a little bit more annoying and
00:38:51.280 there's more stuff that you can do with
00:38:52.560 a abandon checkout because we're getting
00:38:53.800 more information from Shopify um so
00:38:57.680 moving right along we want to talk about
00:38:58.960 how to optimize over time now that we're
00:39:00.560 done with all the technical annoying
00:39:01.920 stuff how do we optimize this so in a
00:39:05.040 nutshell we really just want to A to B
00:39:06.960 test the because that's that's really
00:39:09.599 the only way to improve the only way to
00:39:11.079 know um so why you should test we want
00:39:13.400 to make more money small test here and
00:39:14.880 there will give you 25 to 50% Revenue
00:39:16.880 boost here and there and percentage
00:39:19.160 boost compound over time 25% once you
00:39:23.119 keep 25% increasing then that just ever
00:39:26.160 it just increases we all know Warren
00:39:27.680 Buffett um so this outline I I've given
00:39:31.280 you as far as like the emails and the
00:39:33.800 layout it's only a starting point
00:39:35.520 there's a lot that you're going to want
00:39:36.520 to change and every brand is different
00:39:38.000 will require different optimizations uh
00:39:39.920 I had to make it pretty General um small
00:39:41.960 little iterations will make or break the
00:39:43.560 success of your abandonment flows so to
00:39:45.200 display the impact of ABB testing here
00:39:46.839 are like some examples of recent ADB
00:39:48.920 tests We've ran so was a flow email
00:39:51.200 where you can see it was delivered to
00:39:52.800 same amount of profile less profiles
00:39:54.960 here this generated 2.28k this generated
00:39:58.079 649 placed order rate three times more
00:40:01.800 roughly um and then click rate obviously
00:40:05.000 much higher as well about two times more
00:40:06.760 so that was a change in content or
00:40:10.079 actually it was a subject line that's
00:40:11.720 how much a subject line a small
00:40:13.040 minuscule changes can make such a huge
00:40:14.560 difference this is like long form for
00:40:16.000 short form test uh do we want to have a
00:40:18.480 long form email um in this abandonment
00:40:21.040 or do we want to have a short form email
00:40:22.760 that's super quick we found that the
00:40:24.280 short form was much better um um same
00:40:27.839 here alignment test on content resulting
00:40:29.800 in 5K extra in one month um rather than
00:40:32.359 having alignment being on the left like
00:40:34.280 they had before like we tested we
00:40:36.280 aligned it in the middle much more
00:40:38.640 increased Revenue increased click rate
00:40:40.640 um four-way test you can see here nearly
00:40:42.880 2x in Revenue over all the others so
00:40:45.680 1.5k 1.5k 2.6k 1.6k so this one was the
00:40:49.960 clearing away winner um so that's
00:40:53.359 awesome once this isn't split this will
00:40:55.079 generate a lot more money um product
00:40:56.800 display test resulting in six times more
00:40:58.599 conversions here so one one purchase
00:41:01.640 here six purchases here um on a higher
00:41:04.160 ticket product higher clicks um even
00:41:06.560 with lower opens so there's another one
00:41:09.440 text based layout test resulting in 40%
00:41:12.079 boost in conversions place order rate
00:41:13.960 1.2% on a different type of text based
00:41:16.280 Style versus this one
00:41:17.920 1.7% um email content test resulting in
00:41:20.839 2x in conversions uh 5.1% placed order
00:41:24.040 rate 10.6% placed order rate 8% click
00:41:27.040 rate 13.8% click rate this was sent to a
00:41:29.800 lot more people so this was still coming
00:41:31.480 in but lots of tests that you should do
00:41:33.839 important a Tob test that you want to
00:41:35.000 run with the abandon card and abandoned
00:41:36.160 checkout series um if you want the dock
00:41:38.440 go get it of course and then here's how
00:41:39.960 to set up your a Tob test and flows
00:41:41.359 there's two different ways you can do it
00:41:43.040 I prefer this way where you add a
00:41:44.880 conditional split to your
00:41:46.839 flow and then you create a random
00:41:50.280 sample and then you just copy and paste
00:41:53.240 the prior email here and then so as
00:41:56.520 you'll see this email I just copy and
00:41:57.880 paste it and then you want to reconnect
00:41:59.599 the flow back over so you can do an a
00:42:02.119 Tob test where you click on the actual
00:42:04.160 email and say create a B test the only
00:42:06.720 thing is I think it's a lot more
00:42:08.160 difficult to see the data I like being
00:42:09.680 able to see just right when I open the
00:42:11.200 flow what do the numbers look like like
00:42:14.440 I don't have to click into the email to
00:42:15.760 view the ab test I can just look inside
00:42:18.119 of the clavio flow and understand
00:42:19.960 everything that I need and just get a
00:42:21.400 brief overview of the numbers that's
00:42:23.119 what I recommend um and you're able to
00:42:25.920 do a little bit more with it so that's
00:42:28.680 how I recommend doing
00:42:30.359 it moving on that is it for this one so
00:42:33.720 thank you for reading watching uh really
00:42:36.000 hope you got some value put a lot of
00:42:37.760 stuff in this and a lot of people would
00:42:39.920 charge a lot of money for this so if
00:42:42.000 you're interested join my two to three
00:42:43.319 times per week newsletter the in inbox
00:42:45.520 newsletter. comom actionable free tips
00:42:47.319 content guides that people others will
00:42:49.200 try to sell you for
00:42:50.280 $497 genuinely like a lot of people
00:42:53.400 charge a lot of money for this type of
00:42:54.640 stuff so feel free to email me if you
00:42:56.200 have any questions those are my socials
00:42:57.720 if you want and then if you an Ecom
00:42:59.359 brand doing at least $50,000 a month you
00:43:01.359 can book a call and give you free
00:43:03.200 consultation on uh your email strategy
00:43:05.720 so again thank you so much for watching
00:43:07.400 hopefully so hopefully we will see you
00:43:09.000 in the next one if you enjoyed it and
00:43:10.720 let me know if you have any questions
00:43:12.280 cheers