Company Description:
Caviish is an E-commerce platform that sells celebrities’ belongings to fans to create a
unique luxury experience. Our Suppliers are celebrities and sports players, and our clients
are the fans.
We are a global platform established as an LLC in 2021. Our main office is in Cairo, Egypt.
We also have a branch in London, UK, for easier financial transactions, better currency
exchange rates, and less commissions and taxes.
Up till now, we signed up with ten celebrities with 22 products as a start to test the market
and explore the challenges. Goods are offered with a fixed price; we may add an auction
option later.
We want to develop our company introduction to be more appealing to celebrities,
customers, and production houses.
Business Problem
Celebrities wear their belongings once, in a movie, festival, tv show, etc. This applies to
actors, dancers, singers, sports players, social media celebrities, and so on. There are
millions worth of belongings that hang on their cabinets. On the other hand, their fans are
dreaming to own and buy the celebrity’s belongings.
Solution
We collect these items from top celebrities and sell them out to their top-notch fans
throughout the Caviish platform. We offer the celebrity to donate part or all of the raised
money for any community cause they are supporting.
Benefit To celebrities:
We create a new source of money for the celebrity, increase their reputation and reduce
their cost of fame.
To fans:
We enable fans to buy celebrities’ consignments and create a unique luxury experience.
To Community:
Donations solve many community problems throughout different NGOs
Celebs can diversify their interactions with fans, while fans are more interactive with
applications and technology. We utilized and encouraged soft power to benefit society
professionally and attractively.
Many celebrities are in the funnel, but we prefer calming down to ensure top quality. We
have a huge challenge with marketing and branding. Celebrities are much convinced of
Caviish. However, the clients don’t know about us.
How can we get more exposure and trust from clients? What else do the fans look for when
buying their celebrity belongings?
Our goal is to be the most credible and profitable company that is a worldwide leader in
selling celebrities’ belongings to their fans in a joyful experience.
Our objective
To work with All (Class A) celebrities and sports players and collaborate with top production
houses.
Future Objectives
• Using NFT blockchain technology to authenticate the ownership of a specific piece.
We develop an NFT for the celebrity wearing the belonging and get it signed by them.
The fan will own this NFT free of charge once they buy the product. On the other hand, if
the fan is interested in the NFT market, they can buy the NFT and automatically own the
product free of charge.
• Collaborate with the production houses to gain more credibility, get an authentication
letter for every product, and get access and exposure to more products.
• Collaborate with the cinema houses to put our products physically into a booth in front of
the movie gate to gain more credibility and exposure.
Business Model
Before transaction (upstream):
• Meet the celebrity
• Choose a product
• Pricing (Fixed or Auction)
• Ask celebrities if they want to support any community cause by donating the profit.
• Ask the celebrity if he wants to do an NFT for his product
• Sign Contract
• Take photos of the product
• Find a 10-sec video of the product while the celebrity is wearing it in a movie, play, or
event.
• Develop the NFT
• Upload the celebrity and the goods pictures on the website
• Upload the video
• Develop a digital marketing campaign
After transaction (Downstream):
• Transaction.
• Get our commission. Caviish is a commission-based business model. We deduct 10% for
every transaction.
• Collect the goods from the celebrity or our store
• Packing
• Transfer the amount to the celebrity
• Transfer NFT if any
• Send a charity representative to the celebrity.
• Arrange a coffee meeting or video call between the celebrity and the fan.
• Video for fans, charities, and celebrities, if applicable.
• Media coverage.
Market Size:
The market is growing yearly from both sides, suppliers (celebrities), and consumers (fans).
Celebrities and fans exist globally, from Egypt, the Gulf region, Turky, North Africa, Europe,
Bollywood, to Hollywood. This market is worth Billions as it is sustainable and growing. 
We are currently operating in Egypt and the Gulf, but we seek to expand into new markets.
Our domain as an e-commerce business is growing because the movies, TV shows, TV series,
plays…etc., will never stop. The actors, festivals, sports players, etc., are growing yearly. On
the other hand, the fans are growing too.
We can’t quantify the market size as the target profile is almost impossible to achieve.
However, the growth potential and opportunities are tremendous. If we consider the global
media industry growth as a landmark, the market grew from $2.2 trillion in 2021 to $2.37
trillion in 2022 at a compound annual growth rate (CAGR) of 8%.
Products:
Our products are gaining unique value as a celebrity owns it, and he/ she might wear it in a
movie, festival, etc.,and it is only one piece. The products might be luxury like Rolex, Dior,
Cartier…etc. Or it might be non-luxury.
Therefore, we classified the products into four types:
• Luxury products present at the event
• Luxury product does not present in an event
• Non-luxury products present in an event
• Non-luxury product does not present in an event
Company: Caviish
Country: Egypt
Website: www.caviish.com/en
Instagram: Caviishofficial
TiKTok: Caviishofficial
Youtube channel: Caviish (based on this case study, Write the product strategy used by Caviish (Core, augemnted, actual) )