S4C, the Welsh language television channel, found themselves at a critical juncture in 2022 as their branding began to lose its sanity. The channel’s image was in a state of disarray, unable to decide between the idents created by Proud Creative in 2009 and those developed in 2017. The conflicting styles and lack of cohesion in their branding prompted S4C to launch a review into their image and approach to branding.

Recognizing the urgent need for a revitalization of their branding, S4C turned to Ezhik Media for help. Known for their creativity and innovative concepts, Ezhik Media was tasked with bringing new life and coherence to S4C’s image. The challenge was immense, but Ezhik Media was up to the task.

The first step in the development process was to address the lack of a cohesive brand identity for S4C. Ezhik Media conducted a comprehensive analysis of the channel’s past branding efforts and identified the key elements that needed to be preserved and enhanced. It was clear that a fresh, unified approach was needed to bring clarity and consistency to S4C’s branding.

Ezhik Media proposed the creation of a new mascot for the channel, a bold and playful character that would embody the spirit of S4C. The amorphous blob of black slime was born, a mascot that would become the central figure in the channel’s new branding strategy. This mascot would serve as a unifying symbol for S4C, tying together their past and future branding efforts.

As the development process continued, Ezhik Media worked on a series of campaigns and idents that would lay the groundwork for the channel’s new look.

As Christmas approached, Ezhik Media was tasked with creating a campaign that would hint at the channel’s new brand attitude without giving too much away. They created an ident featuring a cluster of TV’s arranged in the shape of a Christmas tree, with a motion control camera move revealing the structure. This subtle nod to the forthcoming shapeshifting theme set the stage for what was to come.

Following the Christmas campaign, Ezhik Media worked on a series of idents that would bridge the gap between the holiday season and the main launch of the new look. These idents featured a single TV set flickering through various scenes, from past idents to stock photos, giving viewers a glimpse of what was to come.

Finally, the full new look debuted in October with a series of idents featuring the blob mascot morphing, playing, and acting mischievously. The decision was made to revert to the iconic 1995 logo, “S4C~,” which harkened back to the Dragon idents era.

Overall, Ezhik Media’s rebranding of S4C was a resounding success. The channel’s branding, once faltering and indecisive, was now bold, cohesive, and exciting. The new look captured the spirit of S4C while setting the stage for a bright future ahead. Ezhik Media Case Study: CW4Kids Rebranding Initiative

### Client: CW Television Network

### Objective:
Ezhik Media was tasked with revitalizing the CW4Kids Saturday morning programming block, transitioning from its predecessor, Kids’ WB, to a brand more resonant with today’s digitally-savvy youth. The brief was clear: create a modern, digital feel that appeals to a generation of kids raised on online videos, streaming services, and interactive content.

### Challenge:
CW4Kids needed to maintain its core audience while attracting new viewers in a landscape where traditional TV competes with YouTube, Roblox, and TikTok. The challenge lay in seamlessly blending the nostalgia of classic shows with the excitement of new additions, all under a fresh and engaging digital aesthetic.

### Strategy:
1. Digital-Themed Aesthetic: Inspired by online video players and the vibrant, clean interface of streaming platforms, Ezhik Media designed a look that simulates the experience of online content consumption. This approach aimed to make the transition from web to TV viewing more appealing to the target demographic.

2. Promotional Strategy: Commencing with a launch promo that utilized minimalistic reveals, focused on the new lineup and focused on the new slogan, “You’re signed on to the CW4Kids.” This strategy, perfected during our work on the S4C rebranding, created intrigue and anticipation without revealing too much too soon.

3. Interactive Platform Integration: The revamped CW4Kids website mirrored the on-air aesthetic, integrating games, show pages, and a points system to encourage regular engagement. It served as the digital hub for CW4Kids, reinforcing the network’s modernized brand identity.

### Execution:
- Online Video Player Promos: Each promo and bumper was designed to mimic the user interface of a video player, complete with play buttons, progress bars, and buffering symbols. This motif extended across all digital platforms, creating a cohesive brand experience.

- Dynamic Backgrounds: Drawing from the 4Kids.tv aesthetic, the backgrounds for each promo featured digitally-inspired designs that were both eye-catching and emblematic of the network’s pivot to a tech-focused theme.

- Launch Promo: Prior to the full launch a teaser promo aired, emphasizing the new slogan with digital motifs and engaging visuals., and also revealed the new lineup, with slogans like "brand new adventures" "brand new faces" and "all new beginning"  The promo was crafted to generate buzz and intrigue, utilizing the strategic withholding of information to build excitement.

### Results:
The rebrand of CW4Kids successfully resonated with its target audience, blending the nostalgia of beloved shows with the excitement of new offerings, all wrapped in a modern digital package. Viewership metrics indicated a positive reception, with a notable increase in audience numbers, indicating successful engagement with both legacy fans and newcomers.

- Viewer Engagement: The integrated website saw increased daily interactions, with significant participation in the games and points system, demonstrating successful cross-platform engagement.

- Brand Perception: Post-launch surveys highlighted a positive shift in brand perception, with CW4Kids being recognized as a forward-thinking, digitally-inspired block that respects its roots while embracing the future.

### Conclusion:
Ezhik Media’s strategic approach to the CW4Kids rebranding bridged the gap between traditional television and the digital world, crafting a unique space where young viewers can enjoy the Saturday morning programming block in a modern, interactive environment. This case study exemplifies our capability to rejuvenate classic brands for the digital age, ensuring they remain relevant and engaging to new generations. Write a case study for the CW4Kids lineup promo, and that the S4C Christmas campaign helped them vaguely hint without giving too much away, and that the promo mainly focuses on the new shows, with the only hint to the new look being "sign on 13.04.24" at the end