justify this part provide citations if possible for recent articles within 10 years. please also provide the links of the citations youll use and revise the text below to include the citations and justifications you found


VI. Plan Viability
Domino's Pizza in the country is one of the well known brands of pizza. Though even an international brand does have some problems that can be addressed and fixed. The branch of the company in Shaw Boulevard that the researchers did a site visit and asked a certain question in determining the business’ problem. The researchers found out that the problem is the business’ logistics process that causes slowdown of production sale and affects customer satisfaction.
	The whole paper focuses on suggesting ways to improve the logistic process of Domino's Pizza branch in Shaw Boulevard. The researchers discussed some recommendations planned for improving the supply chain and logistic process problems of Domino's Pizza. The basis of the proposed strategic plan are the paper's objectives and carried out in accordance with it. Each of the strategic plans incorporates action needed to solve the supply chain and logistics problems of the company. Although providing additional expenses through these plans may affect the company's resources, still, when done correctly, it will result in a more productive and fast logistics process that can be an advantage to other competitors and maintain a good reputation among existing and future customers.
(a) Organizing alternative transportation routes for delivery
	The goal of this strategic plan is to make sure of on-time delivery and get customers' satisfaction. In fact the  Standard Operation Procedures of the Domino Pizza didn't expect the time of arrival  of the delivery. It is  sometimes irrelevant due to some complications like traffic congestion, unpredictable weather, and the location of the recipient. The researchers plan to resolve this problem by giving all the delivery riders an alternative route in order to avoid those problems and make sure the employee is safe in delivering the product.

(b) Enhancing productivity and faster ordering process
	According to Jenkins (2021), In an increasingly digital world, it’s only natural that e-commerce is one of the fastest-growing industries. To keep up with that demand, companies need to improve their order processing workflow “the journey from when an order is placed to when it is shipped” to ensure customer satisfaction and, consequently, loyalty. The researchers planned to upgrade the ordering process by doing a standardized order confirmation process to ensure the consistency and speed of processing the order. By the help of automated verification of orders, the ordering process will be more efficient and fast, resulting in more productive and less human errors in processing orders especially in peak hours. Another thing, when the researchers tried to order to the business’ ordering site, the site was laggy and had a lot of issues, so the researchers wanted to innovate the online ordering process by assigning the IT department to fix the site by making it faster and smoother.

(c) Established Workplace Training and Development
	The goal of training and development is to align the goal and performance of employees with the business. Empowering employees to handle customers' interaction in the logistic process has a significant impact on customer satisfaction. An IBM study found that well-trained teams increased their productivity by 10%. Equipping employees with the ability to do their jobs better is just a smart move. As managers, our jobs are to get the best out of every employee. Coaching and training employees is a great way to empower them to succeed (Vinikas, 2021)

(d) Improve communication with supplier
This aims to reduce delays and disruptions in the supply chain, and in doing so, products must be delivered within their required time and quantity. This will result in the consistency of the quality of the ingredient of the product which will also lead to maintaining the quality of the product and even customer satisfaction. A business's ability to communicate well with suppliers can determine its success or failure. Be it a small startup or a multinational company, accurate and clear communication with your suppliers will help streamline operations, enhance collaboration, and promote overall business prosperity.

(e) Arrange and organize the storage area
	Proper and well-arranged storage will ease the process of packing and picking orders. A report by Alqahtani (2022) shows that poor policies on storage lead to loading times, which significantly reduces total productivity. Improving such operations can significantly enhance the performance of organizations by applying techniques such as ABC analysis on product placement and adoption of more efficient racking systems. Since the ingredients are perishable in nature, Domino's Pizza have to ensure effective inventory management, and good inventory control leads to higher storage management that allows stock to be monitored properly checked subsequently reducing wastage (Choudhary, 2023)

(f) Resolving Lagged Issues in the Ordering App
Domino's Pizza ordering app performance is crucial to customer satisfaction, especially during high demand times when slow loading or app errors can result in irate users and cancel orders. Domino's Pizza can apply performance improvements, like maximizing app responsiveness and doing routine maintenance to avoid lagging, by working with the app development team. Customers would be able to place orders more quickly and simply, particularly during busy times, if these problems were reduced. Therefore, a quicker, more dependable app increases customer satisfaction and encourages loyalty since it makes ordering from Domino's Pizza simple and effective.

(g) Implementing GPS Tracking for Deliveries
GPS tracking is essential for modern delivery operations, as it allows customers to monitor their orders in real-time from preparation to doorstep delivery. By integrating GPS tracking into their delivery system, Domino’s can provide customers with greater transparency, reducing uncertainty about when their order will arrive. GPS tracking can help reduce customer service inquiries about order status and improve driver efficiency, leading to a more efficient delivery process that minimizes delays and enhances the overall customer experience.(PICMET’2011)

(h) Updating Delivery Maps
Accurate, up-to-date digital maps are crucial for efficient delivery,  especially in crowded or complex urban locations. Outdated or incomplete maps can lead to navigational challenges, causing delays and potentially resulting in incorrect or late deliveries. This improvement is especially important in areas where new developments frequently alter road networks or add new neighborhoods. With enhanced mapping accuracy, delivery drivers can navigate efficiently, reaching customers faster and reducing instances of late deliveries. Additionally, this investment in digital infrastructure demonstrates Domino’s commitment to providing reliable and timely service to its customers, strengthening its reputation as a leader in food delivery. (Than H Pham)

Domino's Pizza intends to efficiently address consumer needs by understanding customer preferences, increasing satisfaction, and tailoring products (Rao, Hussain 2022). Organizing alternative transportation routes on Domino's Pizza seeks to deliver by developing efficient, adaptive delivery techniques to ensure that pizzas arrive fresh and on time, even in adverse conditions. Domino's pizza is convenient and accessible to consumers. Domino's prioritizes convenience by providing speedy ordering and delivery choices. This includes investments in technology, such as mobile apps, online purchasing options. Domino's Pizza places a strong emphasis on workplace training and development to ensure employees are skilled, motivated, and aligned with company goals. Lastly Domino's Pizza aims to maintain a reliable supply chain, ensure quality ingredients, and respond quickly to changing demands. Strengthen its relationships with suppliers, reduce miscommunication, and ensure a smoother, more reliable supply chain for its products. Ensuring  food safety, efficiency, and quick access to ingredients by arranging and organizing the storage area with these steps, improving its operational efficiency, enhance food safety, and create a cleaner and more functional workspace for employees.(Balazsfi, 2019)




VII. Benefits
Here are the benefits that can be obtain by the company and customers when the improvements have been made: 
Company Image/Company Branding: It enables customers to swiftly recognize a company's products and services. The company must think of a unique way to brand itself. To make sure their company is different and appealing to the customer. The company must think of a unique way to brand itself. To make sure their company is different and appealing to the customer. Dominos pizza is focusing on brand evolution, they used strategic rebranding efforts to enhance their brand image, they also highlighted digital marketing strategy to increase customer satisfaction and brand loyalty, driving sales and strengthening brand awareness. Strategic use of technology they have social media to promote their products and mobile app for easy access delivery providing convenience, additionally domino's pizza enhanced their overall dining experience. 
Business Growth/Business Performance:  Domino's Pizza has achieved significant growth by executing a blend of strategic initiatives, notably emphasizing delivery and carryout services, leveraging a strong franchise model, and continuously driving innovation. By focusing on delivery and carryout, Domino's has differentiated itself from many competitors, with its advanced delivery system—featuring real-time order tracking in various markets—playing a key role in its financial success. The company has also expanded rapidly worldwide through its effective franchise model, which allows it to scale without heavy capital investment, as franchisees are responsible for managing individual locations. To stay ahead of challenges and continue its success, Domino's will need to adapt to changing consumer demands, innovate further, and maintain a sharp focus on managing costs efficiently. How well the company can navigate these factors will be crucial to its ability to sustain long-term growth and competitiveness.
Working Environment: Being international, the brand exists in many countries of the world. The brand and the logo should remain the same under the control of Domino's Pizza, while design elements need to shift to reflect and honor the country in which it is sitting. Menu offerings at every location would have to remain the same, while the background theme and overall design change according to the culture that it is in. This forms an environment in every other country where the same brand wants to be reflected. The staff in the Domino's store should always appear to their customers with feelings of happiness, energy, and a welcoming attitude. To facilitate customer service, they need to be smiling, friendly, and conversational, as well as respecting the guest. The recommended behavior can directly relate to a positive experience, creating clear feelings of welcome and value for customers when being visited.
Return on investment: Domino's needs to improve its delivery and logistics operations. While the overall rating is positive, there's still room for growth to boost profits, which would help open more stores and improve food quality and service. By enhancing delivery, logistics, and customer service, Domino's can expand its business and better meet the growing demand from a larger customer base.
Customer’s Satisfaction: To maintain and engage customers, Domino’s Pizza offers a range of programs that allow consumers to earn points redeemable for various rewards. The GPS-enabled Pizza Tracker improves service transparency by providing real-time delivery updates, enhancing customer trust. Additionally, Domino’s continuously works to improve quality to meet consumer demands and ensure satisfaction, while also striving to reduce delivery delays and inconsistencies. The food is great, and the staff is friendly, but there are some issues with the delivery service. Customers have been leaving negative reviews because the delivery isn’t as quick or reliable as other options like GrabFood or Foodpanda.
VIII. Necessary Resources
This is significant for the additional needs for the implementation of the improvement plan for the company. Here are some necessary resources that are needed.
      Mode of transportation
During peak seasons, Domino’s Pizza has expanded its delivery range from 3km to 5km, which has inadvertently increased delivery times due to limitations in both vehicle availability and manpower. This extension of the service area has placed significant strain on operations, with an imbalanced ratio of vehicles to delivery personnel. As a result, orders accumulate, causing further delays and impacting delivery efficiency.
This delay can lead to customer dissatisfaction, as prolonged wait times negatively affect the perceived quality of service. Disappointed customers may provide unfavorable feedback and potentially choose not to order again, adversely affecting brand reputation and loyalty.
To mitigate these issues, it is essential to achieve a balanced and optimized ratio of vehicles to manpower. Ensuring that resources are well-aligned will enhance operational efficiency and allow Domino’s to fully utilize available assets, ultimately maintaining high service standards and supporting customer satisfaction.
 Human Resource / Manpower
To solve the problem of understaffing across different departments, the company needs to hire more employees. When there are not enough workers, operations slow down, causing inefficiency and lower productivity. To improve this, the company has two options: it can either hire new people and train them for the job, or it can bring in experienced workers who already have the skills needed. Hiring experienced employees can help them start working right away, reducing training time. It is also important to keep employees motivated to work hard. Showing appreciation and treating employees well can encourage them to put in their best effort. Giving rewards for good work can also boost their motivation. A positive work environment helps employees feel better mentally, making them more effective and efficient, which ultimately benefits the company.
 Franchise Network
Domino's Pizza has a large franchise network with over 18,000 locations worldwide, including more than 16,000 stores across 85 countries. This network helps the company grow quickly, making it easy for Domino's to reach new markets and strengthen its brand globally. Each franchise follows Domino's high standards for quality and service, so customers get a similar experience no matter where they are. This setup also allows Domino's to expand efficiently by using local knowledge and resources, which helps keep costs down while increasing brand awareness and customer loyalty in different areas.
Brand and Marketing
Domino’s has a well-known brand that helps it stand out in the busy pizza market. The company’s smart marketing efforts make it easy for customers to remember and choose Domino’s. With fun advertising, clear promotions, and catchy slogans, Domino’s keeps its brand in people’s minds and encourages them to order regularly. The company also uses promotions and special deals that appeal to customers looking for value, especially in a competitive market. These efforts build strong customer loyalty, making it more likely that people will keep coming back to Domino’s instead of choosing other pizza options.
 Supplier Management
Domino’s manages its own supply chain to make sure stores have fresh ingredients, like dough, cheese, and toppings, delivered right to them. This system helps Domino’s keep quality high and have everything stores need on hand. However, handling the supply chain themselves isn’t always easy. Sometimes, they face issues like supplier shortages, higher ingredient costs, or delivery delays, which can make it hard to keep every store fully stocked. Natural disasters, fuel price changes, or high demand can also cause supply chain disruptions. Domino’s works hard to manage these challenges, but staying efficient and keeping costs low while handling all these factors is always a bit of a struggle.
 Operational Systems
A focus on streamlined operational systems is fundamental to maintaining consistency and efficiency in all aspects of Domino’s operations. This includes standardizing kitchen workflows, establishing robust protocols for delivery, and optimizing scheduling, particularly during peak demand periods. Improvements to operational systems reduce inefficiencies, minimize errors, and ensure that quality standards are consistently met. Furthermore, continuous enhancements in operational processes align with the principles of Kaizen by fostering a culture of ongoing improvement and adaptability.
In combination, these key resources—when effectively developed and integrated—enable Domino’s Pizza to maintain its high service standards, operational efficiency, and customer satisfaction.
Strategic Inventory Management
To address operational challenges at Domino’s Pizza, implementing Strategic Inventory Management is essential to streamline processes and improve efficiency. Issues like insufficient manpower, poor stock tracking, and inefficient workflow are impacting both internal and external operations. Strategic Inventory Management provides solutions through demand forecasting, stock optimization, and supplier management, supporting cost control and enhancing customer satisfaction. With effective inventory planning, Domino’s can ensure stock availability during peak seasons, reducing stockouts and service delays. Strong supplier relationships guarantee quality and consistency, while practices like FIFO (First In, First Out) minimize waste. Regular inventory checks further help adjust stock levels efficiently. In summary, a robust Strategic Inventory Management system is critical to stabilizing operations and improving overall service at Domino’s effectively.
       Technology
Since Domino’s Pizza is not doing well in their business, there are many faults but one of them is Technology. Issue is that their app is not properly developed it is outdated and has many issues to fix, there is also a poor communications in the kitchen staff, delivery riders, front desk due to lack of tools to communicate, new employees are having a hard time using their tools due to being outdated or not having experience in using the said tool, and lastly, is the outdated system which makes the deliver system software inefficient. 
To improve operations at Domino’s Pizza Shaw Boulevard, key technology improvements should include upgrading the POS system, implementing GPS-enabled delivery software, and introducing a centralized communication platform for better coordination between staff. Regular training on these systems will enhance staff efficiency. An automated inventory management system will improve stock levels and reduce waste. Lastly, redesigning the mobile app and online ordering system will streamline the ordering process, boosting customer satisfaction and loyalty.