Humanize this RRL for me :Review of Related Literature

In recent years, the strategic development and transformative potential of convenience stores have drawn substantial scholarly and practical attention, especially in regions with untapped consumer potential. This Review of Related Literature (RRL) focuses on exploring global trends and local socioeconomic contexts relevant to the establishment of a 24/7 convenience store in Brgy. Maypangdan, Eastern Samar. The purpose of this literature review is to elucidate the complex dynamics of convenience store operations and their adaptability to the unique challenges and opportunities present in Eastern Samar, a region characterized by economic instability yet promising development prospects.

The primary research question guiding this study is: What are the insights and recommendations for successfully establishing a 24/7 convenience store in Brgy. Maypangdan, Eastern Samar, considering the local economic, social, and environmental contexts? This question necessitates a comprehensive understanding of existing literature on convenience store operations, consumer behavior, and regional economic conditions.

The timeliness of this study is underscored by a growing body of research focused on the adaptability and transformation of convenience stores amidst global economic shifts, technological advancements, and evolving consumer expectations (Woolverton, 2020; Pinto da Costa, 2018). Recent studies have examined various dimensions, such as the integration of unmanned operations, digital technologies to enhance customer experiences, and innovative inventory management practices, indicating an evolving industry landscape that impacts strategic retail deployment.

However, while extensive research exists on strategic and operational aspects of convenience stores in urban or developed contexts, few researchers have specifically addressed the intersection of these aspects with the unique socio economic challenges in regions like Eastern Samar (Seo et al., 2018; Shen et al., 2019). This study aims to bridge this gap by synthesizing relevant literature to construct a strategic framework tailored to the needs and dynamics of Brgy. Maypangdan, Eastern Samar.

Global Trends in Convenience Stores
The evolution of convenience stores is marked by significant global trends that shape their operational strategies and consumer engagement. According to Maisie Woolverton (2020), convenience stores are revamping their customer experience to meet evolving consumer needs in the wake of the pandemic. Digital transformation, particularly through mobile applications and contactless payment systems, is at the forefront of these changes. Similarly, André Pinto da Costa (2018) emphasizes the importance of integrating new assortments, digital technology, and store-in-store concepts to redefine the consumer experience and adapt to future trends. These studies underscore the necessity for convenience stores to continually innovate to remain relevant and competitive.

Profitability and Economic Viability
The economic viability of convenience stores is influenced by factors such as pricing strategies, location, and consumer behavior. The analysis by various authors highlights the profitability potential of convenience stores, with average turnover estimated at $1.72 million annually, and net profit margins ranging between 5% to 10% (Analyzed Source). These benchmarks provide insight into the financial expectations and operational efficiencies required to succeed. However, Sevilla et al. (2017) caution that despite these opportunities, 24-hour operations impose unique challenges, such as higher operational costs and employee fatigue, which can affect long-term sustainability.

Technological and Operational Innovations
Innovations in technology and operations have become essential for enhancing the efficiency and attractiveness of convenience stores. Jung-Hwa Seo et al. (2018) explore the concept of unmanned convenience stores, highlighting the potential for reducing labor costs and improving customer convenience through advanced visual merchandising and automated systems. Moreover, the study by Shen et al. (2019) on energy performance in convenience stores suggests that optimizing energy use through technological enhancements can contribute to operational sustainability.

Socioeconomic Context of Eastern Samar
In understanding the specific context of Eastern Samar, it is crucial to consider the socioeconomic challenges faced by the region. The province is marked by high poverty rates and economic dependencies on agriculture and fishing (Provided Source). Despite these challenges, Eastern Samar also boasts potential through its rich natural resources and emerging tourism spots. Thus, the strategic placement of a convenience store could serve as a means to stimulate local economic activity, as suggested by various regional development studies.

Methodological Approaches in the Literature
The methodological approaches in the reviewed literature span both quantitative and qualitative analyses. For instance, Thao (2020) utilizes a mixed-method approach to understand consumer behavior in Vietnam's convenience store market, employing SPSS for quantitative analysis and qualitative data from open-ended questions. Meanwhile, Pinto da Costa (2018) integrates a benchmark analysis with qualitative feedback from stakeholders to identify key trends in the convenience store industry. This diversity in methodological approaches underscores the complex, multifaceted nature of research in this domain and suggests the applicability of various research techniques in comprehensively addressing the study's objectives.

Conclusion 
The review of related literature reveals a dynamic and evolving landscape for convenience stores, influenced by global trends, economic imperatives, and technological innovations. This study identifies critical gaps, particularly in understanding how these factors translate to regions beset by socioeconomic challenges, like Eastern Samar.

Current research, such as that by Maisie Woolverton (2020) and André Pinto da Costa (2018), emphasizes technological integration and innovative consumer engagement in convenience stores globally. These studies highlight how digital transformation and new product assortments are pivotal to driving customer satisfaction and operational efficiency. However, they often overlook the contextual adaptations necessary for implementation in economically vulnerable regions.

On the economic front, while the profitability potential of convenience stores is well-documented (Analyzed Source), the unique challenges posed by 24-hour operations, as discussed by Sevilla et al. (2017), are less explored in contexts similar to Eastern Samar. This study aims to address this gap by analyzing operational sustainability in environments constrained by limited infrastructure and economic resources.

Additionally, Jung-Hwa Seo et al. (2018) and Shen et al. (2019) showcase the promising role of technological innovations, such as unmanned stores and energy optimization, in reducing costs and enhancing customer convenience. Yet, there is limited exploration of how such innovations can be adapted to areas like Eastern Samar, which face infrastructural and economic hurdles.

By focusing on Brgy. Maypangdan, Eastern Samar, this research contributes new knowledge by contextualizing these global insights within a local framework, considering both the potential challenges and opportunities specific to the area. It proposes strategies that align technological advancements and operational models with regional socioeconomic realities, thus offering a tailored approach to economic development through convenience store establishment.