润色如下内容：Since childhood, the internet has played an important role in daily life. E-commerce has taken up an increasing share in social and economic activities, the products ordered online can even be delivered to customers the next day. My mother, a business management practitioner, often shares with me the differences between physical management and online platform management, and marvels at the convenience that successful e-commerce platforms bring to daily shopping. This has given me a vague concept and understanding of operational management. Especially in recent years, the physical industrial and commercial industry has been affected and impacted by the epidemic, leading to a decline in business. Emerging business models have begun to emerge and rapidly develop. I have learned a lot about the business models of e-commerce enterprises and the importance of inventory and flow management from news media and online lectures, which has also made me very interested in the operation and management of the e-commerce industry chain.
I studied in the Business Administration English Teaching Experimental Class at Beijing Business University for my undergraduate studies. The college provides a learning platform for modern economic management theories and methods, helping me better build a knowledge framework for global enterprise management and mastering professional operational skills and English proficiency. During my undergraduate studies, I mainly studied courses such as Service Marketing, Operations Management, Marketing Research and Data Mining, Cross Culture Management, and achieved excellent results. Among them, I am particularly impressed by the case analysis group assignment of the Operations Management course. At that time, our team chose to analyze the organizational structure adjustment under the digital economy of Alibaba Group. In the process of data collection, organization, and report writing, I actively communicated with the teacher on my understanding of the topic, independently consulted a large number of domestic and foreign literature, and organized online brainstorm with relevant personnel. After completing internal and external analysis and decision-making causal discussion, I proposed solutions for the development and transformation of enterprises in the digital era, forming a report with a complete logical chain, and ultimately achieved excellent results. Based on a rigorous and serious attitude towards learning, I received multiple school scholarships and honours on study, and my professional abilities were widely recognized by teachers. In addition to classroom learning, I have also demonstrated strong personal and professional abilities in course design and enterprise simulation operation practices. I have participated in using system clustering to analyze regional consumption differences and using questionnaire surveys to analyze the skiing market for Beijing University students. These experiences have given me a certain understanding of data statistics and market analysis methods and tools. Secondly, in the school-level competition, my team simulated the entrepreneurship of the "Shiweiji" project based on the healthy pre-made vegetable market and conducted enterprise creation planning and simulation operations from various aspects such as market research, marketing goals and strategies, internal and external analysis, financial and financing returns, as well as company management and risk control. I used my knowledge to lead market research and marketing strategy formulation, fully considering the characteristics of the consumer group and customer needs. After conducting multiple independent simulations and revisions, we proposed key decision-making opinions and made our own contributions to the smooth progress of the group project. In the end, our team won the honour of third prize.
I always believe that excellent personal abilities should not be limited to narrow learning areas. Therefore, besides learning, I actively participate in various extracurricular activities, develop personalized physical training plan, and other activities to improve my overall abilities. During my time at school, I worked in the publicity department of the school Youth League Committee, actively participating in the recruitment of club members and being responsible for hosting multiple student union artistic performances, greatly improving my personal organizational and communication skills. In addition, I also serve as the captain of the swimming team, responsible for the overall operation and management of the team. While exercising my personal swimming skills, I have accumulated experience in sports project management. The most noteworthy thing is that during the lockdown period of the epidemic, I developed an interest in online games, especially in game operation and management. I have participated in online game challenge competitions and served as the team leader, organizing a team to complete game operation creation and result display, greatly improving my project coordination and management skills. I also combined my interest in game operation with course learning and used the service quality gap model learned in service marketing courses to analyze the service recovery of single-player games. Finally, a successful case study report was formed and published in the Journal of Finance and Market. Applying professional knowledge to my interests and hobbies not only satisfies my sense of achievement, but also motivates me to delve deeper into learning.
I have had an internship experience at China Academy of Building Sciences Co., Ltd. As a human resources intern, I have gained an understanding of the company's philosophy and management methods for personnel recruitment and team building. Exercising in practical work scenarios also made me realize my strengths and weaknesses. After accumulating some knowledge in market operation, project management, organizational adjustment, and human resource allocation, I hope to enrich my professional knowledge in the e-commerce industry chain, especially in supply chain and logistics through my master's degree, and enhance my competitiveness in the international market. Therefore, I hope to further my studies at MSc Operations and Supply Chain Management at the City University of Hong Kong. The program aims to enable students to apply modern analytical and managerial skills that facilitate decision makings at all levels of operational and strategic practices in Supply Chain Management, which perfectly meets my needs for improving my overall abilities.