I need you to generate a Doctorate level response for me.

I have a 2000-word Phd. level research proposal to write on the topic "The Impact of the COVID-19 pandemic on African Consumer Behaviour", and I have to follow the following format, answering the following questions:

1.Please describe the topic you are interested in, and explain why you think this is a topic worthy of study.  Justify your project by producing evidence of the potential usefulness of the research. 

2. What is your main research aim? – consider your research objectives, research statement and hypotheses

3. Provide (700 words Maximum) literature review of key academic theories relevant to your area of study.  Consideration needs to be given to establishing the academic foundation for your research and the current academic thinking in the chosen area.   

4. Produce an initial Conceptual Framework (generated from the literature review) that depicts your potential areas of study. Where applicable show how the theorists reviewed in the literature have contributed to the Conceptual Framework Development.   

5. Outline, explain and justify your choice of research design and methodology. We are using a Quantitative method

6. Based on your current ideas, please outline, explain and justify your choice of data collection method.  Show how the data collection tool addresses your research objectives.  

7. Consider what data analysis approaches can be utilised for the data collection method specified. 

8. Describe the main steps in your research along with the timescale in which they will be completed bearing in mind your final completion date. You can include a workflow diagram. A total of 12 weeks

9. If your research is not classed as ‘high risk’ you still should ensure that you have considered ethical issues, been granted ethical approval by your supervisor, and conducted your research appropriately. Please show evidence / provide details for the following: 
a)How will you inform participants about the nature and purpose of the research and how the data will be used?
b)How will you get participants consent to take part in the research?
c)How can participants withdraw themselves and their data from the research project if they choose? 
d)What measures are in place to provide confidentiality for participants?
e)Have you ensured secure management of data, eg. Ideally stored only on UWE computers with passwords
f)Is it clear to participants how long their data will be kept and that it will destroyed after that time? 
 





The structure for it is below

1. Topic Description and Justification (300 words)
The COVID-19 pandemic has affected the economic, social, and psychological well-being of people globally. In Africa, the pandemic has had a significant impact on consumer behavior in terms of purchasing patterns, preferences, and attitudes towards brands. This study seeks to investigate the impact of the COVID-19 pandemic on African consumer behavior.

The study is worthy of attention because it provides insights into the current trends, patterns, and preferences of African consumers during a crisis. The study will enable policymakers, marketers, and businesses to understand the evolving consumer behavior and tailor their strategies to meet the changing needs of consumers. Additionally, the pandemic has highlighted the importance of the role of technology in facilitating the purchasing habits of consumers.

2. Research Aim and Objectives (200 words)
The primary aim of this study is to investigate the impact of the COVID-19 pandemic on African consumer behavior. The objectives of the study include:

- To examine the changes in consumer behavior that have resulted from the COVID-19 pandemic
- To identify the key factors influencing African consumer behavior during the pandemic
- To evaluate the role of technology in facilitating consumer behavior during the pandemic
- To recommend strategies that businesses can adopt to meet the changing needs of African consumers during the pandemic

3. Literature Review (700 words)
The literature review will explore the theories and concepts related to consumer behavior during crises, the impact of the COVID-19 pandemic on consumer behavior globally, and the role of technology in consumer behavior.

4. Conceptual Framework (500 words)
The conceptual framework will illustrate the potential areas of study and how the identified theorists have contributed to the development of the framework. The framework will include the key factors influencing African consumer behavior during the pandemic, including psychological, social, and economic factors, and the role of technology in facilitating consumer behavior.

5. Research Design and Methodology (200 words)
This study will use a quantitative research design and methodology. The study will use a survey to collect data from participants. The survey will be developed based on the identified research objectives and literature review.

6. Data Collection Method (200 words)
The survey will be administered online through email and social media platforms to reach a wide range of African consumers. The survey will have closed-ended questions and will be designed to gather data on changes in consumer behavior, the key factors influencing behavior, and the role of technology in facilitating behavior.

7. Data Analysis Approach (200 words)
The data collected from the survey will be analyzed using statistical analysis techniques such as regression analysis and descriptive statistics.

8. Research Steps and Timescale (300 words)
The main steps in the research include literature review, survey design and administration, data analysis, interpretation of results, and report writing. The literature review will take three weeks, the survey design and administration will take four weeks, data analysis will take three weeks, and report writing will take two weeks. The final completion date is 12 weeks after the start of the study.

9. Ethical Considerations (300 words)
a) Participants will be informed about the nature and purpose of the research and how the data will be used through an informed consent form attached to the survey.
b) Participants will be required to give their consent to participate in the study by clicking on the informed consent form on the survey.
c) Participants can withdraw themselves and their data from the study at any time before the final report is written.
d) Measures such as password-protected files, access restrictions, and secure storage of data will be put in place to ensure confidentiality of participants.
e) Data will be stored only on UWE computers with strong passwords, and access will be restricted to the research team.
f) Participants will be informed that their data will be kept for three years and will be destroyed after that.

In conclusion, this research proposal seeks to investigate the impact of COVID-19 on African consumer behavior and provides insights on the changing trends, patterns, and preferences of African consumers during the pandemic. The study will use a quantitative research design and methodology. Ethical considerations such as informed consent, data confidentiality, and secure management of data will be put in place.





Now, In not less than 400 words and as a doctorate level academic writer, develop the introduction Section ensuring your response shows ALL of the following:
In-depth knowledge and understanding of the topic area based upon current knowledge and academic underpinning
Models, theories or frameworks relevant to subject identified and depth of understanding shown
Excellent research rationale, proposed design and execution, highly suitable for programme of empirical investigation
Comprehensive data collection method and appropriate analysis identified
Clear relation of proposed data collection tool to literature
A very high standard of presentation
Also, ensure to use the most recent of the most relevant literatures, citing them in-text and appropriately using UWE Harvard Format. Ensure to use proper in-text citations in UWE Harvard format