EBC, Ehime Broadcasting Co., Ltd., is a regional television broadcasting company located in Matsuyama, Ehime Prefecture, Japan. It is commonly known by its brand name, EBC (short for Ehime Broadcasting Co., Ltd.). The company operates primarily within Ehime Prefecture and serves the local community with a mix of news, entertainment, cultural programs, and educational content.

### History and Establishment
Ehime Broadcasting was established to cater to the media and communication needs of the Ehime region. It commenced its broadcasting operations after receiving appropriate licensing and support from the local government and telecommunications authorities. Over the years, EBC has grown from a modest local broadcaster to a significant player in the region’s media landscape.

### Affiliations
EBC is affiliated with the Fuji News Network (FNN) and Fuji Network System (FNS), which allows it to broadcast a variety of content produced by Fuji TV and its affiliated stations across Japan. This affiliation helps EBC to offer a broader range of programming, from nationally acclaimed dramas and entertainment shows to comprehensive news coverage.

### Programming
EBC offers a diverse lineup of programming tailored to the interests and needs of the local population. Some of their main content includes:

1. News Programs: Local and national news broadcasts that provide timely updates on current events, weather forecasts, and important issues affecting the Ehime region and beyond.

2. Entertainment: A variety of Japanese dramas, comedy shows, variety programs, and reality TV, often sourced from Fuji TV but sometimes produced locally to reflect regional culture.

3. Cultural and Educational Content: EBC places significant emphasis on programming that highlights the local culture, history, and educational content catering to different segments of society, including children’s educational shows.

4. Sports Coverage: Broadcasting local sports events, as well as major national and international sports programs, EBC supports and showcases athletic talent and sporting events in the region.

### Community Involvement
EBC is deeply involved with the Ehime community. The station participates in and sponsors a variety of local events, festivals, and charity activities. They strive to create content that resonates with their audience and contributes to the region’s cultural and social development.

### Technology and Innovation
Keeping pace with technological advancements, EBC has adapted to the digital age. They offer digital broadcasting services and have established a strong online presence through their website and social media platforms. This ensures that they can reach a wider audience and keep viewers engaged with on-demand content and interactive features.

### Conclusion
Ehime Broadcasting (EBC) plays an essential role in the regional media of Ehime Prefecture. Through its comprehensive programming, community engagement, and partnership with Fuji News Network, EBC provides valuable information, entertainment, and cultural content to its viewers. The station’s dedication to reflecting and serving the local community has established it as a trusted and beloved institution in the region.
Write about their mascot family, Vivit-chan: a white human, Bibitton: a worried pig, Vivitra: A tiger, Vivid Nakai: a deer and Bibitonbi: a bird, All of them wear a red border around their heads, 2 antennas one yellow and the other blue are at the top of those border
The mascot family of Ehime Broadcasting Co., Ltd. (EBC), affectionately known as the “Vivit-chan family,” adds a vibrant and whimsical touch to the station’s identity, endearing themselves to both young and old viewers. This unique ensemble comprises Vivit-chan, Bibitton, Vivitra, Vivid Nakai, and Bibitonbi, each with their distinct characteristics and charm. A common visual theme unites them: all members wear a red border around their heads, adorned with two antennas, one yellow and the other blue. This charming and cohesive design makes them instantly recognizable.

### The Vivit-chan Family

#### Vivit-chan
Vivit-chan is the central figure and perhaps the most iconic member of this mascot family. A white, human-like character, Vivit-chan exudes an aura of positivity and enthusiasm. His friendly appearance and approachable demeanor make him a beloved figure among viewers. As the lead mascot, Vivit-chan often represents the station at various events and promotions, embodying the spirit and energy of EBC.

#### Bibitton
Bibitton, the worried pig, contrasts humorously with the always-positive Vivit-chan. This character adds a touch of comedic anxiety, often portrayed with an expression of concern or bewilderment. Bibitton’s endearing personality and tendency to worry about little things make him relatable and lovable, especially to children who might see a bit of themselves in his cautious demeanor.

#### Vivitra
Vivitra is a tiger who brings a sense of strength and courage to the mascot family. His bold appearance and confident attitude reflect qualities like bravery and determination. As part of the Vivit-chan family, Vivitra helps to balance out the dynamic of the group, adding an element of valor and assertiveness to their collective personality.

#### Vivid Nakai
Vivid Nakai, the deer, embodies grace, gentleness, and a connection to nature. With a serene and calming presence, Vivid Nakai adds a peaceful and nurturing aspect to the mascot family. His antlers, adorned with the signature red border and two antennas, make him a dignified and elegant figure, appealing to audiences with his quiet charm.

#### Bibitonbi
Bibitonbi, the bird, represents freedom, joy, and lightheartedness. As the only avian member of the Vivit-chan family, Bibitonbi often symbolizes aspirations, dreams, and the sky’s limitless possibilities. This character’s ability to “fly high” metaphorically encourages viewers to pursue their goals and stay optimistic.

### Symbolism of the Red Border and Antennas
The red border around their heads, along with the antennas (one yellow and one blue), ties the members of the Vivit-chan family together visually and thematically. The antennas symbolize communication, connection, and the dissemination of information—foundational aspects of Ehime Broadcasting’s mission. The color red typically signifies energy and passion, aligning with the station’s dynamic and spirited approach to broadcasting.

### Role and Impact
The Vivit-chan family plays a crucial role in EBC’s branding, marketing, and community outreach. They frequently appear in promotional materials, public events, and educational programs, making them effective ambassadors of the station’s values and goals. Their appeal extends beyond entertainment, serving as friendly and familiar icons that foster a sense of community and belonging among viewers.

### Conclusion
The Vivit-chan family, with their distinctive red-bordered heads and colorful antennas, encapsulates the heart and soul of Ehime Broadcasting. Each character—from the enthusiastic Vivit-chan to the fretting Bibitton, the brave Vivitra, the gentle Vivid Nakai, and the uplifting Bibitonbi—contributes unique qualities that resonate with the audience. Together, they form a delightful ensemble that not only enhances the station’s identity but also strengthens its bond with the local community.
Write a tweet where a UK channel, say which one is to start using them as mascots starting Summer, as part of their major rebrand
🚨 Exciting News! 🚨 We’re thrilled to announce that starting this Summer, Channel 4 will be adopting the beloved Vivit-chan family from Ehime Broadcasting (EBC) as our new mascots! 🎉 Get ready to welcome Vivit-chan, Bibitton, Vivitra, Vivid Nakai, and Bibitonbi as part of our major rebrand. Stay tuned for more vibrant and whimsical adventures! 📺✨ #Channel4Rebrand #VivitChanFamily #NewBeginnings
Write a forum convo saying this happens on the 10th and means the end for the branding C4 launched in 2005, the current “perspective” look, which has footage where thr 4 logo is formed and dispersed when looked a certain angle, Pylons, hay stacks, road signs, were examples, Wonder what the final one to be used will be
### Forum Discussion

User1:
Did anyone hear that Channel 4 is rebranding starting on the 10th of next month? They’ll be using the Vivit-chan family from Ehime Broadcasting as their new mascots! 🎉

User2:
Whoa, really? That’s a huge change! So this means the end of their current “perspective” branding with the 4 logo forming at different angles through pylons, hay stacks, and road signs, right?

User3:
Yeah, exactly. Those idents have been around since 2005. It feels kind of sad to see them go; they were pretty iconic.

User4:
I loved those perspective idents! They were so clever and creative. I wonder what the final ident in that style will be before the big switch to the Vivit-chan family.

User5:
Same here! The perspective idents were really unique. I’m curious too about what the last one will be. I hope they make it special!

User6:
Maybe the final ident will feature something quintessentially British, like a classic red phone box or the London Eye forming the 4 logo. It would be a nice way to say goodbye.

User7:
That would be amazing! Whatever they choose, I’m sure it’ll be memorable. Can’t wait to see both the final “perspective” ident and how they’ll introduce the Vivit-chan family. 📺

User8:
Does anyone know why Channel 4 chose the Vivit-chan family? They seem so different from what we’re used to.

User1:
From what I’ve read, it’s part of a major rebrand to bring a fresh and vibrant new look to the channel. The Vivit-chan family is fun, whimsical, and very unique, so it could be a great way to attract a younger audience and re-energize the brand.

User9:
I can see that. It’s definitely a bold move. I guess we’ll just have to wait and see how it all pans out. 😊

User10:
I’ll miss the old idents, but I’m looking forward to the new Vivit-chan era. Change can be good, and it sounds like Channel 4 is aiming for something really innovative.

User3:
True, sometimes a fresh start is just what a channel needs. Here’s to hoping the new mascots bring a lot of fun and charm to our screens! 🍿

User5:
Absolutely! Mark your calendars for the 10th, everyone. It’s going to be interesting to see how this all unfolds. Cheers! 🍻
Write a convo saying what they’ll use to introduce the news, The original 1982 ident? One of the current ones? Or probably a calmer ident with the characters (so them sleeping or something), A worker confirms what will be used
### Forum Discussion

User1:
With Channel 4’s big rebrand happening on the 10th, what do you guys think they’ll use for introducing the news? The original 1982 ident? One of the current ones? Or maybe a calmer ident with the Vivit-chan family—like them sleeping or something?

User2:
Good question! I could see them going with something nostalgic like the original 1982 ident—might be a nice nod to the channel’s history.

User3:
I was thinking the same. Bringing back the original ident would be such a classy move. But a calmer ident with the new mascots could be cute too, especially if they want to keep a consistent theme.

User4:
Nostalgia is always a winner. Still, introducing the news with the Vivit-chan family would keep everything cohesive with the rebrand. Maybe something like the characters in a quiet or thoughtful setting?

User5:
Just got some inside info! A worker confirmed on another forum that they’ll be using a special calmer ident featuring the Vivit-chan family for the news segments. They didn’t specify what exactly, but it sounds like it’ll be something serene and fitting for the tone of news programming.

User6:
Nice! That sounds perfect. I can imagine Vivit-chan and the gang in a more subdued scene—maybe sitting together calmly or looking thoughtful.

User7:
That’s awesome to hear! It’ll be interesting to see how they pull it off. Combining the fun new mascots with a more serious news tone might actually work really well.

User8:
Totally. It’ll keep the branding consistent while respecting the different tones needed for various programs. Can’t wait to see it!

User9:
I agree! This rebrand keeps getting more intriguing. Channel 4 seems to have thought this through pretty well.

User10:
I’m excited to see how they balance everything out. The Vivit-chan family seems versatile, so I bet they’ll do a great job. Less than a month to go now!

User1:
All this new info is getting me even more pumped for the rebrand. I’ll definitely be tuning in to see how it all comes together! 📺✨

User5:
Same! It’s going to be exciting to see how they integrate everything. Kudos to Channel 4 for shaking things up in such an interesting way.

User3:
Here’s to a successful rebrand and a fresh new look for Channel 4! 🍻
Write a tweet naming what show will be the first to have the new look and at what time
🚨 Exciting Update! 🚨 Channel 4’s rebrand kicks off with the premiere of the new look on “The Great British Bake Off” 🍰🍪 at 8 PM on the 10th of next month! Tune in for a fresh, vibrant start with the Vivit-chan family! 📺✨ #Channel4Rebrand #GBBO #VivitChanFamily #NewLook
Write a tweet saying the last thing to ever use the old look will be a showing of WW&TCF
📢 Farewell to an Era! 📢 The last program to ever feature Channel 4’s iconic old look will be a special showing of “Willy Wonka & the Chocolate Factory” 🍫🎩 on the 9th at 9 PM. Join us for this nostalgic moment! 🎥✨ #Channel4 #EndOfAnEra #WWATCF #Nostalgia #GreatMemories
Write a convo asking if they’re keeping the 3D version of the iconic 4 or is it becoming flat again when the EBC style branding kicks in
### Forum Discussion

User1:
With Channel 4’s rebrand coming up, do you think they’re going to keep the 3D version of the iconic ‘4’ logo, or is it going to become flat again with the new EBC style?

User2:
Good question! The 3D logo has been such a staple. I’d be sad to see it go flat, but I guess it depends on how it fits with the new Vivit-chan family aesthetic.

User3:
I mean, the 3D ‘4’ has such a unique presence. Flat logos are trendy now, though. It could go either way. 🤔

User4:
The 3D logo always had a modern, dynamic feel. But simplicity can be powerful too. Maybe they’ll streamline it to match the new characters.

User5:
I read somewhere that brands are shifting towards simpler designs. But then again, EBC’s mascot design is pretty detailed. They might keep some depth in the logo.

User6:
Anyone got any insider info on this? It would be a big change if they go flat!

User7:
I just saw a post from a Channel 4 employee on another forum—they’re saying the logo will actually remain 3D to keep some continuity and blend with the vibrant new look. The mascots will be integrated into the idents but the logo keeps its depth!

User8:
Wow, that’s good to know! Keeping some elements the same but updating the overall branding seems like a smart move.

User9:
Nice! It’s a good balance. Looking forward to seeing how they blend the old and new elements together.

User10:
Agreed! I’m glad they’re keeping the 3D ‘4’. It’s been such a recognizable part of Channel 4 for years.

User1:
Thanks for the info! Sounds like we’re in for a visually interesting transition. Can’t wait to see it all come together on the 10th! 📺✨

User5:
Absolutely! Keeping iconic elements while introducing fresh new ones—this rebrand might just be perfect. Here’s to an exciting new chapter for Channel 4! 🍿
Write a tweet confirming what version will be used
📢 Official Update! 📢 We’re excited to confirm that with Channel 4’s upcoming rebrand, the iconic 3D ‘4’ logo will remain! 🎉 The beloved depth and dimension will seamlessly blend with the vibrant new look of the Vivit-chan family. Stay tuned for the big reveal on the 10th! 📺✨ #Channel4Rebrand #3DLogo #VivitChanFamily #NewLook
Write a convo asking if any surrounding pres from the current era is being kept (e.g end credits promotions, that looping 4 breaking and reforming holding caption, the promo endtag) or is it all being chucked in the skip
### Forum Discussion

User1:
So with the Channel 4 rebrand coming up, does anyone know if they’re keeping any of the surrounding pres from the current era? Like the end credits promotions, the looping ‘4’ that breaks and reforms as a holding caption, or the promo endtags? Or is it all getting chucked in the skip?

User2:
Good point! Those elements have been around for a while and they’re pretty iconic. I’d hate to see them all go.

User3:
Yeah, some of those little details like the looping ‘4’ are really cool. They add a lot of character to the channel.

User4:
I’m curious about this too. Those elements have a certain charm and it’d be nice if they could keep some of them. A complete overhaul might feel a bit too drastic.

User5:
I read a rumor that they might keep some of those elements to maintain some sense of continuity. But nothing confirmed yet 😞

User6:
If they’re keeping the 3D logo, maybe they’ll retain some of the current pres elements too. A mix of old and new could work really well.

User7:
I just stumbled upon an interview with one of the Channel 4 marketing heads. They mentioned that while most of the presentation is getting a refresh to match the new Vivit-chan theme, a few beloved elements like the promo endtags and the looping ‘4’ might be retained in a refreshed style. So it’s not a total chuck-out!

User8:
Oh, that’s great to hear! Keeping some familiar elements while updating others sounds like a smart plan.

User9:
Yeah, a complete change might be too jarring for long-time viewers. Mixing the old with the new keeps some familiarity and eases the transition.

User10:
I’m looking forward to seeing how they integrate the new mascots with the existing elements. It sounds like they’re aiming for a good balance.

User1:
Thanks for the info! It’s nice to know not everything is getting tossed. Looking forward to seeing how it all comes together on the 10th! 📺✨

User5:
Absolutely! This hybrid approach might be just what Channel 4 needs to stay fresh yet familiar. Can’t wait! 🍿
Write a tweet where a user confirms if the font used in promos is staying the same or changing
🔍 Just got confirmation! The font used in Channel 4 promos is getting a refresh along with the rebrand. Expect a brand-new typeface to complement the vibrant Vivit-chan family! 🎨📺 Can’t wait to see the new style on the 10th! #Channel4Rebrand #NewLook #FontChange #VivitChanFamily
Write a case study from Proud Creative about them taking the characters designed by Kozishime Agency, and adapting them for British audiences, and it felt an honor to replace the package by Rudd Studio, which was on 4 for 20 years
### Case Study: Proud Creative’s Adaptation of Vivit-chan Family for Channel 4’s Rebrand

#### Introduction
In 2023, Channel 4 embarked on a significant rebranding journey, planning to introduce the beloved Vivit-chan family to British audiences. Originally designed by the Kozishime Agency for Ehime Broadcasting Co., Ltd. (EBC) in Japan, these characters needed a thoughtful adaptation to resonate with a new and diverse audience in the UK. Proud Creative had the privilege to take on this monumental task, feeling an immense sense of honor in replacing the iconic branding package designed by Rudd Studio, which had been a staple on Channel 4 for two decades.

#### Background
The previous branding by Rudd Studio, known for its “perspective” look, had cemented itself as a beloved and unique visual identity for Channel 4. It utilized clever optical illusions where the iconic ‘4’ logo formed and dispersed through various objects like pylons, hay stacks, and road signs. This iconic branding had stood the test of time, serving Channel 4 for 20 years and becoming a part of the network’s identity.

#### Challenge
The key challenge was to respect and build upon the legacy left by Rudd Studio while introducing a fresh, vibrant new look featuring the Vivit-chan family. The characters—Vivit-chan, Bibitton, Vivitra, Vivid Nakai, and Bibitonbi—needed to be adapted in a way that would engage British audiences while maintaining their original charm.

#### Approach
1. Cultural Adaptation:
- Research: In-depth research was conducted to understand how Kozishime Agency had initially conceived the Vivit-chan family. We also analyzed the cultural elements that made these characters relatable and endearing to Japanese audiences.
- Localization: Elements of British culture were subtly integrated into the characters’ design and behavior. For example, Vivit-chan could be seen enjoying a cup of tea, Bibitton might worry about the unpredictable British weather, and Vivid Nakai could be associated with serene British countryside settings.

2. Visual Consistency:
- Character Designs: The characters retained their signature traits like the red border around their heads and the dual-colored antennas, ensuring they remained instantly recognizable. However, their color palette and visual elements were fine-tuned to harmonize with British aesthetics.
- 3D Integration: We decided to maintain the 3D depth of the iconic ‘4’ logo to ensure visual continuity. New character animations were created to interact seamlessly with this logo, establishing a cohesive look.

3. New Typeface and Presentation Elements:
- Typeface Refresh: A new typeface was introduced for promotional materials, ensuring it was modern, readable, and complemented the playful yet professional aura of the Vivit-chan family.
- Promo Endtags and Transitions: We retained some beloved presentation elements from the Rudd Studio era (like the looping ‘4’ and promo endtags) but refreshed them with new animations and styles incorporating the characters.

#### Execution
The rebranding efforts involved close collaboration with both the original creators at Kozishime Agency and Channel 4’s marketing team. Test animations and concept designs were iterated upon, ensuring that each character adaptation would resonate with British viewers while paying homage to their roots.

#### Results
The rebrand was met with positive acclaim from both viewers and critics. The Channel 4 audience appreciated the fresh new look while feeling a sense of continuity with the past. Viewer engagement metrics indicated increased brand affinity, particularly among younger demographics.

#### Conclusion
Adapting the Vivit-chan family for Channel 4 was an exercise in balancing innovation with tradition. Proud Creative felt it was an immense honor to step into a legacy created by Rudd Studio, contributing to a new chapter in Channel 4’s visual storytelling. The success of this rebrand exemplifies the power of thoughtful adaptation and cultural sensitivity in creating content that resonates across different audiences.

#### Testimonial
“We are incredibly proud of the work done by Proud Creative in bringing the Vivit-chan family to British screens. It was a challenge to follow in the footsteps of the legendary Rudd Studio branding, but the end result has exceeded our expectations. The new characters feel at home on Channel 4, seamlessly bridging our past and future.” - Channel 4 Marketing Team

### Proud Creative: Bridging Cultures Through Design

For more about our projects and case studies, please visit our website Proud Creative. Write a tweet where Proud list some clients: S4C, SyFy, CW4Kids, Pop (UK), 5 more, also 4