Write a cover letter in less than 250 words, for the 
Social Media and Content Adviser position at The Florey by outlining the relevancy of your experience, knowledge and skills listed in your resume, and address it to the job listing and the selection criteria.

TONE: CONVERSATIONAL, SPARTAN, DO NOT USE ANY CORPORATE JARGON.

The job listing:

About The Organisation:

The Florey Institute of Neuroscience and Mental Health is a medical research institute specialising in the brain and mind and is one of the world’s top 10 brain research centres. We employ exceptionally talented people who work to solve the greatest brain and mind challenges of our era. Our staff and students are the bedrock of our research and success, and we strive for excellence by fostering partnerships and empowering people. At The Florey our mission-driven culture enables our people to collaborate, thrive, learn, make ground-breaking discoveries and advance humanity through brain and mind science.

About The Role:

The Social Media and Content Adviser will manage The Florey social media channels, creating written and visual content that engages existing and new audiences. They will play an active role in increasing the public profile of the institute, supporting communications activities - primarily digital - for a variety of key audiences, including potential donors and supporters, as well as the research community and stakeholders.

The Candidate Will Be Responsible For:

* Increasing audience growth and reach on The Florey’s social media channels through captivating and engaging content.
* Working with researchers to create content for The Florey's digital channels on a daily basis, highlighting research project milestones, awards, and their research publications.
* Working with the Communications team to produce the social media content for news stories.
* Producing paid-for content for our growing social media channels for specific campaigns.
* Monitoring and responding to enquiries from the general public on our social media channels, fostering positive engagement.
* Ensuring The Florey’s branding has appropriate prominence on our communications channels and, where appropriate, channels external to The Florey.
* Writing and publishing stories for The Florey website (florey.edu.au).
* Contributing to reports on how the social media channels and audiences are tracking, keeping to key targets for social media growth.
* Working with the Digital Communications Manager to develop and implement a social media strategy as part of the overall Florey digital strategy.
* Implementing new formats and innovative approaches to content and communications that align with The Florey's research and strategy.
* Develop positive working relationships across the institute to assist with sourcing compelling stories to communicate the value of The Florey’s research work. 
Detailed information and key responsibilities are available from the Position Description.

Requirement:
The successful candidate will have:

* Relevant tertiary qualification in media, communications or public relations.
* Proven experience in social media management and content creation.
* Exceptional written and verbal communication skills.
* Ability to convert complex scientific language to accessible communications for different audiences.
* Extensive experience in developing content for social media channels to drive audience engagement and growth.
* Proficiency in graphic design software (Photoshop, Canva) and experience in creating visually appealing assets.
* Experienced in basic video production, including editing, and photography.
* Familiarity with website content management systems.
* Experienced at implementing brand guidelines.
* Superior attention to detail, particularly in writing and proofreading.
* Able to manage multiple stakeholders and work with efficient sign-off processes.
* Able to work autonomously under general direction.
* Highly adaptable and works well under pressure in a fast-paced environment, often with tight deadlines.
* 


Your experiences listed in your resume:

Freelance Social Media + Multimedia Content Producer
(Since September 2023)
Produced various social media content for organisations such as Australian College of the Arts (COLLARTS) and Australian Broadcasting Corporation (ABC), which consisted of Instagram carousel infographics, Reels and TikTok videos including scripting, narrating, and editing within organisational brand style, as well as news gathering, arranging video interviews, event captures and long-form video production and editing.

Provided photography, graphic design and video editing services for ADJ Marketing in presenting trending online market products and category for big retailer clients.
Social Media Producer 
The Conversation Media Group  (2021- 2023)
(Former Deputy Multimedia Editor & Multimedia Intern (2019))
Pitched, developed and produced editorial short-form, long-form, and promotional videos, which involve storyboarding, scripting, various production processes and editing, while also collaborating with other editors, academic authors marketing teams, and relevant stakeholders.
Oversaw daily social media operations, and produced diverse and innovative visual storytelling formats for various platforms. 
Mentored the social media and editorial team in content creation practices and tools such as creating scrollable infographics using engaging assets in Canva. 
Produced videos, charts, explainer graphics, and interactive data visualisation assets for articles with tools such as DataWrapper, Flourish, Adobe Photoshop, Canva, and others.
Provided multimedia on-site related assistance and mentorship for other editors which includes basic HTML and Markdown problem-solving for the organisation's CMS, working with HTML and CSS templates, website management, as well as composing and sending out newsletters.
Project Coordinator (2020 – 2021)
HF Productions
Coordinated and collaborated in judging and selection processes for film and script submissions for 20+ international film festivals.
Represent the organisation as a festival programmer for Asia Pacific film festivals.
Managed external communications (emails, direct/personal messages, other types of correspondence) and liaise with potential media partners, guest juries, and volunteers for Asia Pacific film festivals.
 	     Museum of Chinese Australian History 
Freelance Web Video Producer/ Editor (2020)
Produced & edited educational videos for the museum’s social media and digital incursions program during COVID lockdown.
Worked with the museum staff in pre-production development, planning, and on-the-day execution shooting process.
Coordinated with internal stakeholders as well as external such as renting video equipment and managing budget reporting for each project.

Vice Media | Melbourne, VIC
Video Editor Assistant & Creative Intern (2019)
Assisted in video production and post-production and provide transcription and subtitling in English and Indonesian.
Worked with the creative, video production, and editorial team in creating branded multimedia content and other projects.
Collaborated in brainstorming sessions, conduct research, and pitched marketing ideas based on given briefs such as event installations and content strategies.   
Consulate General of Indonesia | Melbourne, VIC
Media Intern | May - July 2018
Using Canva, Adobe Photoshop and Illustrator to create social media and printed content in both English and Indonesian, according to the provided style guide.
Liaised with diplomatic guests in events, such as its biggest annual public event in Federation Square and university visits, as well as providing videography and photography documentation.

SKWAD Media | Jakarta, Indonesia
Web Video Producer & Scriptwriter | 2016-2017
Written scripts for sponsored video content and manage the pre-production department.
Oversee production of video content such as vlogs, reaction videos, and sketches with cast and crew, while occasionally hosting and narrating in front of camera.