In light of the recent Lok Sabha elections that were to be held between April-June this year, our client Tata AIA came up with an idea of moment marketing and they created a digital social media campaign titled ‘#VoteKarneKoTaiyar’ which focused on creatives that were made to carry out the messaging to the youth of India to register to vote.
To further amplify this campaign through our PR initiatives, we suggested TATA AIA that we will do a press note and target the A&M media for this. Apart from this we also suggested them that we will disseminate this note in additional markets where the registrations to vote are yet to close. We did our research to find out which regions have registrations open to vote and targeted those regions. We also managed to get a good cross-sell through this. Apart from this we also scouted proactively to check if any journalist is doing a story around this topic, following this we successfully secured an opportunity from The Hindu Businessline where we got our campaign placed in an article alongside big brands like mother dairy, and also ECI. We also got this in the print version of The Hindu Business Line which included the creative that TATA AIA had made for the campaign.
Since this was a social media campaign, we also pushed the A&M publiucations to put this story on their social media handles and we successfully managed to get this done through some of the publications.

I am from the Public Relations agency of TATA AIA. You have to make a good document for this work that we had done. You can divide the presentation in 4 parts: 1) Background 2) What was the campaign 3) What did you do to amplify the campaing 4) What was the outcome 5) Coverage slides (I will add the coverages for you)

This is the press note that we had made for your reference: Tata AIA Launches #VoteKarneKoTaiyaar Social Media campaign to Encourage Gen Z to ‘Register to Vote’ 
Mumbai, 26 April 2024: Tata AIA Life Insurance Co. Ltd. (Tata AIA), Tata AIA, a leading life insurance company in India, has recently introduced an innovative social media campaign titled #VoteKarneKoTaiyaar. The campaign encourages young Indians, particularly first-time voters, to immediately register themselves to vote and then go ahead & vote on the election day, in their respective location. The campaign aims to instill a sense of national responsibility and duty among the youth, leveraging their growing consciousness towards societal issues. In a time where Gen Z is increasingly demonstrating a heightened awareness towards matters like sustainability, road safety, and cyber awareness, Tata AIA recognizes the pivotal role they play in shaping the future of the nation. 
The #VoteKarneKoTaiyaar campaign taps into the digital savvy youth, who are avid consumers of online content and active on social media platforms. Recognizing that over 90% of them utilize the internet and social media frequently, Tata AIA endeavors to channel this digital engagement towards fostering a culture of civic participation, starting with registering to vote. Designed to resonate with the ethos of this generation, the campaign employs engaging content and leveraging social media channels to amplify its reach. By employing the hashtag #VoteKarneKoTaiyaar, Tata AIA aims to instill a widespread conversation amongst the youth on their active role as young citizens of India.
By integrating the concept of 'taiyaari' (readiness) from Tata AIA's overarching brand theme, "Har Waqt Ke Liye Taiyaar," the campaign extends the narrative of being prepared by registering themselves to cast their important vote. It further encourages them to vote on the day of election and participate in securing their and the future of the nation.
As India stands at the cusp of a transformative journey, Tata AIA remains committed to fostering a culture of civic engagement through initiatives like the #VoteKarneKoTaiyaar campaign. The organisation endeavors to catalyse positive change and pave the way for a brighter, more prosperous future for generations to come.