here is a digitial media proposal from a company to help improve followership, engagement on social media and email lists.  it's pretty generic, what questions would you ask relative to the proposal to know whether we would be getting the value from it that we are looking for: Digital Media
Opportunities
At Eaglecom Marketing (ECM), we understand the profound impact that
digital media can have on reaching, engaging, and connecting with your
audience. We are pleased to present this digital marketing proposal to
Copland Financial Ministries (CFM) and share how our diverse team of
experts and tailored services can elevate your organization’s digital
presence. Below, we have outlined a proposal that focuses on the two
key areas you mentioned:
A targeted digital ad strategy will generate highquality leads, driving engagement and expanding
the ministry's email list
Expand Lead Generation
Auditing and optimizing the customer journey will
ensure every touchpoint effectively guides the
audience toward a deeper connection and support
Optimize Customer Journey
D I G I T A L M E D I A O P P O R T U N I T I E S
CONSIDER US YOUR
Department down the hall
Jonathan Andrews
Kevin Harwood
Shauna Goodison
Robyn Roste
Director of Media
Chief Digital Strategist
Director of
Communications
Customer Journey
Expert
Digital Media Opportunities
D I G I T A L M E D I A O P P O R T U N I T I E S
YOUR TAILORED SERVICES
DIGITAL ADVERTISING*
We will create a strategic plan and
our digital strategist will set-up, run,
and monitor ad campaigns on your
behalf
*Ad spend additional cost
Our team will create compelling
copywriting and graphic design that
captures the attention of your
audience, is on brand, and conveys
your message in a memorable way.
A well-crafted organic social media strategy is essential for capturing and engaging your target
audience. By utilizing the power of platforms such as Facebook, you can build brand awareness,
foster meaningful connections, drive traffic to your website, and ultimately, impact lives. Our
team would conduct an audit and set up ongoing consultation meetings to ensure your organic
social media strategy is always effective and is producing positive results.
CREATIVE
SOCIAL MEDIA CONSULTATION
CUSTOMER JOURNEY
Our team will host a collaborative
workshop with CFM to help establish
your unique customer journey in
order to better reach and equip your
current audience
Our team will set up and track
analytics across multiple channels
to assist you in making data-driven
decisions for your marketing efforts
EMAIL MARKETING REPORTING
ADDITIONAL RECOMMENDATION
Our customer journey expert will
make recommendations on how to
improve conversion through your
email campaigns
D I G I T A L M E D I A O P P O R T U N I T I E S
Scheduled
Roadmap
01
Oct 1 - Oct 31
02
Nov 1 - Nov 30
03
Dec 1 - ongoing
04
Jan 1 - ongoing
PHASE 1
Initial kick-off call to identify goals
Establish current baseline and review
existing audit reports
Development of strategic plans
Collaborative customer journey
workshop (virtual)
Optimization & Reporting
Implementation
Campaign Setup & Testing
Discovery & Planning
PHASE 2
Lead generation campaign
development and set-up (creative,
email sequences)
Customer Journey optimization (easy
tweaks)
Campaign testing and launch
PHASE 3
Performance monitoring and
reporting
Implementation of agreed-upon
changes to customer journey
Necessary adjustments to lead
generation campaigns
PHASE 4
Ongoing optimization for better
performance
Monthly reports
Recommendations for further
optimization
Customer Journey Optimization
Monthly Reporting
INVESTMENT
We’re pleased to offer these services to Copland Financial Ministries, reflecting our commitment to delivering value
through expert service. The following cost breakdown covers ongoing support and consultation from our dedicated team,
ensuring your digital marketing efforts are both impactful and efficient. Please note that ad spend and accompanying
management fees are separate. This agreement is for a six-month contract starting October 1 and concluding March 31,
2025 with the option to renew at a revised rate based on goals and future needs. Additionally, we recommend considering
our organic social media consultation services, which are available but not included in this proposal.
D I G I T A L M E D I A O P P O R T U N I T I E S
NEXT STEPS
CFM to meet with Eaglecom to discuss details of this proposal and budget parameters
CFM to determine and communicate service priorities
Eaglecom to gain access to the necessary CFM channels (website, social, etc.)
CFM to share existing branding guidelines and any additional audit reports if available
CFM and Eaglecom to set up kick-off meeting to start phase 1
Thank you for the opportunity to present this proposal for digital media services. We look forward to discussing the details
with you at your convenience.