I have a task to write a report and the brief is as follows


Marketing practitioners are frequently not sure whether traditional marketing strategy and positioning based on segmentation and targeting is valid in the current market reality.

A report that:

1.)provides a critical discussion of the validity of traditional marketing Segmentation and Targeting in the modern era.

2.)Proposes marketing tactics the organisation of your choice should use for each of the four personas developed in the infographic assessment by linking your proposed tactics to the Consumer Behaviour theories applied. This provides further underpinning for the infographic.

3.)Provides a brief personal reflection discussion which explains your personal and professional development from the module. Your personal reflections of the module can be written in the first person but must also include academic underpinning to support your discussion.

The report word count total is 2500 (+ or – 10%).

It is advised that the word count is distributed as follows:
Tasks 1 and 2 – Totalling Approximately 2100 words
Task 3 – Approximately 400 words

The report should be submitted as a professional document that has been proofread and uses Harvard style referencing throughout. You will lose marks for failing to reference your sources.

Writing style
This is a professional report and an academic piece of work. It should include:
Executive Summary
Contents page
Introduction
Main section: which 1) presents a critical discussion of the validity of traditional Segmentation and Targeting in the modern era.
2) suggests how the organisation would use marketing tactics towards the four identified customers developed in the infographic assessment and
3) briefly reflects on your personal development from completing the module.
A Summary/ Conclusion
References
Bibliography
Appendices (if necessary)
Any claim you make needs to be justified and supported with rich, recent and relevant academic references.




The organisation of choice is Reckkit, focusing on the product “Durex Condoms”

The 4 personas are:
1. David : INFJ. Values are sustainability and eco-friendliness in products. Personality is Environmentally conscious, responsible, values sustainability. Cautious about environmental impact of the products he uses. The goal is To contribute to environmental conservation. Motivated by environmental sustainability. 40 years old, lives in QueensTown, Single, an Environmental scientist. Sign is Durex condoms, Interpretant is Sustainability, eco-friendliness and responsibility, Object is Environmental conservation. He Perceives Durex as committed to sustainability. Learned about it through environmental forums, eco-friendly blogs, and social media.

2. Laura : ISFJ. Values health and safety in products. Goal is To maintain a healthy lifestyle. Motivated by health and wellness. Personality is Disciplined, health-conscious, values physical well-being. Cautious, prefers safe and tested products. Sign is Durex condoms, Interpretant is Health, wellness, safety and quality, Object is Healthy lifestyle. 35 years old, lives in Vancouver, Single, a Yoga Instructor. She Perceives Durex as prioritizing safety and quality. Learned about it through health and wellness blogs, magazines, health forums.

3. Emily : ENFP. 30 years old, lives in London, Single, a Travel Blogger. Values diversity and choice in products. HEr goal is To lead an exciting and fulfilling life. Motivated by exploration and adventure. Her personalty is Outgoing, adventurous, and values experiences over possessions. Open to taking risks and trying new things. Sign is Durex condoms, INterpretant is Adventure, excitement, variety and choice, Object is Exciting and fulfilling life. She Perceives Durex as offering variety of choices to suit different needs, preferences. Learned about it through her travels, online blogs, and social media.

4. John : ISTJ. 25 years old, lives in Tokyo, Single, a Software Engineer. Values quality and reliability in products. His goal is To maintain a healthy and safe sexual life. Motivated by safety and protection. Personality is Thoughtful, careful, and values health and well-being. Risk-averse and prefers to be prepared. SIgn is Durex Condoms, Interpretant is Safety, protection, reliability and responsibility, Object is Healthy and safe sexual life. He Perceives Durex as reliable, trustworthy. Learned about it through online ads, social media, word-of-mouth.





Now, i want the report to fully exhibit all of the following:
1. Exceptional critical discussion of the traditional approach of Segmentation and Targeting. All areas of discussion are supported with extensive academic underpinning from a wide range of authors. Exceptional clear links to the organisation and an outstanding range of comparisons made to modern personas.
2. Exceptional marketing tactics developed with very detailed discussion to justify the types proposed. Extensive linkages to the four personas lifestyles.
3. Exceptional linkages of the marketing tactics to the models or theories from the module topic areas. Suggested tactics are supported with an extensive range of academic underpinning sources. Outstanding discussion regarding the suitability of the tactics for the organisation.
4. at the end, Exceptional detailed reflective discussion of different areas of learning and development from the module. Excellent academic models and theories used to underpin the discussion throughout.




To ensure the report meets the exceptional criteria listed, the rewritten structure will emphasise critical evaluation, extensive academic underpinning, detailed justification, application to specific personas, and robust theoretical linkage. Below is a refined structure including key elements and points that will help satisfy these criteria:

1. Title Page:

2. Executive Summary: (200 - 250 words)
- Clearly outline the scope of the report, the exceptional level of discussion, comparative analysis, and the novel tactics proposed for modern personas with comprehensive academic support.

3. Contents Page:

4. Introduction: (200 - 250 words)
- Introduce the objective of critically evaluating traditional segmentation and targeting.
- Position the report in the context of its aim to link theory with practice at an exceptional level.

5. Main Section:
- Part 1: Exceptional Critical Discussion of Traditional Segmentation and Targeting (1050-1150 words)
- Introduction to Segmentation and Targeting: (200 words)
- Provide definitions and historical perspective.
- Emphasize the need for rigorous academic critique and the breadth of literature reviewed.
- Critical Evaluation: (500 - 600 words)
- Thoroughly critique traditional methods, using a wide array of academic sources.
- Discuss the evolution and contemporary challenges faced by segmentation and targeting.
- Exceptionally clear links to the organisation with comparisons to modern approaches aligned with personas.
- Persona Comparisons: (350 - 400 words)
- Illustrate outstanding range of comparisons of traditional segmentation/targeting relative to modern personas.
- Discuss implications for the selected organisation.

- Part 2: Exceptional Marketing Tactics and Justification (1050 - 1150 words)
- Development of Marketing Tactics: (200 words)
- Introduce the tailored marketing tactics, ensuring they are exceptional and innovative.
- Linkages to Personas: (600 - 650 words)
- Articulate exceptional marketing tactics developed for each persona with a detailed discussion.
- Provide extensive links to the lifestyles of the four personas.
- Theoretical Justification: (250 - 300 words)
- Exceptional linkage of marketing tactics to relevant models or theories, fully supported by a comprehensive range of sources.
- Offer outstanding discussions on the suitability and alignment of these tactics for the organisation.

6. Personal Reflection: (400 words)
- Personal Learning and Development: (400 words)
- Provide an exceptional reflective discussion of personal learning and development areas from the module.
- Relate personal growth to the module with excellent integration of academic models and theories.

7. Summary/ Conclusion: (200 words)
- Recapitulate the exceptional insights achieved from the critical discussions and proposed marketing tactics.
- Summarize how the report’s findings are underpinned by extensive academic research and exceptional application to theory.

8. References:

9. Bibliography:

10. Appendices:

Key Points for Superior Execution:

- At each section, actively seek to incorporate a wide range of academic sources, ensuring representation from foundational authors to current thinkers in the field.
- Ensure the discussion is not only descriptive but rich in critical evaluation, using comparative analysis where necessary to illustrate superior understanding and application.
- Embed marketing tactics within a clear theoretical framework, justifying choices through in-depth discussions of consumer behavior models and their relevance to the personas.
- Demonstrate reflective excellence by critically analyzing personal development with reference to concrete examples and theories that have influenced your understanding and practice.
- Throughout the report, maintain a coherent argument, a thorough line of reasoning, and a sterling academic tone.




Now, in the best possible way and to the highest possible standard, generate the introduction section. Ensure to include proper in-text citation referencing the most relevant academic writings (as recent as available on your last update in early 2023).