discuss in great detail, covering all the points --- 
2:07
we've been selling on social platforms
2:09
has changed as well platforms that have
2:11
seemed easy to create content like
2:13
Instagram and Tik Tok aren't that easy
2:16
anymore in fact I've been talking about
2:17
this the last couple weeks on my channel
2:19
I will I will link to those videos up
2:21
here but why we think these platforms
2:24
may be easier maybe they're quicker they
2:27
are exhausting because you have to
2:29
create content pretty much every single
2:32
day on these platforms to stay in front
2:34
of your audience and to even grow your
2:36
audience do we even want to talk about
2:39
the algorithms constantly changing on
2:42
Instagram one day your real will get a
2:44
bunch of views and the next day I'll
2:46
hardly get any in fact I just recently
2:48
posted on Instagram after not posting
2:51
for weeks and I had hundreds of views on
2:53
that story so it gave me excitement felt
2:55
like momentum so I kept posting stories
2:58
every day because that's what you you
2:59
should do show up every day by like the
3:02
third third third grade by like the
3:05
third day my stories were lucky to get
3:09
over a 100 views like what the heck and
3:13
why now we do have the option for ads
3:17
and I do run ads but I need you to
3:20
understand why I'm running my ads my ads
3:24
help me at least break even on the front
3:26
end and then I make money on the back
3:28
end because because I am warming up my
3:32
audience with video I am showing up on
3:35
video where my audience is finding me
3:37
and then we are retargeting them and so
3:40
it doesn't take me as much to convert
3:42
somebody on an ad because I have gained
3:45
their trust already if you aren't
3:47
showing up on videoos somewhere
3:49
consistently running profitable ads is
3:53
going to be pretty much impossible and
3:55
the next couple of weeks it's going to
3:57
get pretty volatile over on the Facebook
3:59
ad situation because of the 2024
4:02
election this actually makes me curious
4:04
for a minute where are you creating
4:06
content for your business like now like
4:08
what piece of content are you creating
4:10
to grow your audience blogging
4:12
podcasting Instagram Tik Tok YouTube
4:14
LinkedIn let me know in the comments and
4:17
how do you feel right now about creating
4:19
content excited motivated tired burnt
4:23
out overwhelmed let me just know kind of
4:25
what's going on with you so I can get a
4:27
sense of the heads space that we have
4:28
here in the comments I've been talking
Why YouTube is the solution
4:30
about this for the past couple of weeks
4:32
and you know I'm going to tell you that
4:34
YouTube is the solution for all of the
4:36
things I just mentioned it's long form
4:39
gives you a better chance of building
4:42
that trust showing your Authority it's
4:44
Evergreen it continues to work for you
4:47
for months even years and you don't have
4:50
to worry about chasing algorithms every
4:54
other week because the YouTube algorithm
4:57
has been pretty stable and we pretty
5:00
much know what you've got to do on
5:02
YouTube to see results and I'm not
5:04
talking about like going viral I'm
5:07
talking about creating a sustainable
5:10
YouTube channel that is going to drive
5:12
you leads and sales and grow your
5:14
particular audience every single day
5:18
that's the kind of YouTube I'm talking
5:20
about I'm not talking about going viral
5:21
that's not for me I'm putting time into
5:23
my YouTube channel my YouTube videos to
5:26
find my clients to sell my products to
5:29
grow my business if you are trying to
5:32
sell coaching or courses or memberships
5:35
or digital products for the rest of 2024
5:37
and into 25 you really need to think
5:40
about how YouTube can change what you do
5:45
and the results you see in your business
5:47
and maybe you're dabbling with YouTube
5:49
maybe you're on YouTube and you want to
5:51
see more results you want to take it to
5:53
that next level you have to carve out
5:56
time and dedicate it to YouTube to see
5:58
those results because I'm I'm telling
6:00
you 2025 is going to be a huge year for
6:03
business owners who have put their time
6:06
and their effort into their YouTube
6:08
channel because you just can't show up
6:11
on YouTube posting whatever videos that
6:13
you want if you want the best Roi on
6:17
your YouTube videos you need to
6:19
understand how YouTube works you need to
6:21
build a Content strategy around how
6:23
YouTube works you need to create the
6:26
videos best for YouTube and you need to
6:29
understand what what YouTube wants from
6:31
you so YouTube will promote your videos
6:33
for free because just putting up any
6:36
piece of content is not going to yield
6:38
you results the reason why I say it's
6:40
specific videos and not just any video
6:43
is I see most business owners come to me
6:46
and the problem that they have is
6:48
they're doing tutorials or beginner
6:51
content and this type of content is the
6:54
most saturated type of content on
6:56
YouTube so if you're a small Channel or
6:58
you're just getting started it's going
7:00
to be darn near impossible for your
7:03
videos to beat other people that have
7:06
much more clout and Authority on YouTube
7:09
plus this is something business owners
7:11
don't realize if you're focusing on
7:13
beginner content this isn't the type of
7:16
person who's going to buy from you who's
7:18
going to work from you that's why when I
7:21
work with my clients and why every
7:23
single video that I create I'm building
7:26
my content strategy here on YouTube for
7:28
my ready to buy viewer I'm not just
7:30
creating content for anybody it's very
7:33
specific for the type of person that I
7:36
want to work with as I mentioned I'm not
7:38
trying to go viral I'm creating the
7:41
Strategic videos that I know my ready to
7:44
buy viewer is searching for on YouTube
7:47
and guess who shows up because guess
7:50
what type of content has the least
7:52
competition in the least videos more
7:55
advanced content so when I'm talking
7:58
about you know analytics for YouTube or
8:02
filming a YouTube video that's much more
8:04
advanced than somebody who's just trying
8:06
to set up a YouTube channel how to
8:08
organize their homepage on YouTube right
8:11
that's beginner level stuff I want to
8:13
reach the people who have already
8:15
researched YouTube have already played
8:17
with YouTube who are ready to commit to
8:20
YouTube and that's why you really need
8:23
to think about your YouTube strategy in
8:26
2025 when you're focusing on YouTube
8:28
because you don't need thousands of
8:31
views to start making instant results on
8:35
YouTube If you create the right videos
8:37
to get in front of the right people by
8:40
video one maybe by video two you could
8:43
be getting that video in front of the
8:45
right person not the masses but the
8:48
person who's ready to buy from you I'm
8:51
not saying courses and subscriptions and
8:53
coaching and all of that is dead I'm
8:55
saying the way you used to sell the kind
8:58
of EAS it was the way people from 2018
9:02
2019 are telling you still works don't
9:07
you need to adapt to the market and
9:09
where it's going and as we get closer to
9:12
2025 competition is going to continue to
9:15
rise and you are going to need to find a
9:17
way to stand out from all the other
9:19
competitors doing what you're doing you
9:21
may be doing it best you may have the
9:23
best results but if you aren't standing
9:25
out you aren't going to get the clients
9:26
you aren't going to get the sales and
9:28
I'm sorry dancing on Tik Tok or lip
9:31
singing or doing those little sequences
9:33
on Tik Tok or Instagram reals is not
9:36
going to make you stand out you cannot
9:40
commit your entire strategy to grow your
9:43
audience on this type of content as we
9:46
look into 2025 this does not give the
9:50
viewer give the potential client an
9:53
opportunity to see what value you are
9:56
going to bring a 60-second video is not
9:58
going to do that people are going to
10:00
YouTube to research more and more not
10:03
only about the topic they're interested
10:04
in but to learn from more people to see
10:07
who's the real deal who can talk about
10:10
this that feels like they know what
10:12
they're talking about they're not going
10:14
to Gaslight me into thinking they know
10:17
what they know I'm going to watch their
10:19
videos I'm going to watch multiple
10:21
videos of theirs to realize heck yes
10:24
this is the person I'm committing to I
10:26
know I like her style I know I like the
10:28
way she teaches I know I'm going to get
10:31
what I need working with her I know I'm
10:33
coming off pretty strong here but trust
10:36
me the reason why my business has been
10:39
sustainable as possible now I'm not
10:41
saying like we've been massively
10:44
successful but have I made money every
10:47
single year since I started 9 years ago
10:51
absolutely what is the one thing that
10:54
I've done every single year to help do
10:56
that YouTube I may be growing at a pace
11:00
and I'm okay with that cuz I'm not okay
11:02
throwing hundreds of thousands of
11:04
dollars at ads hoping I get a return on
11:07
that I'm also not showing up every
11:10
single day on Instagram or creating
11:12
Instagram posts because I like Instagram
11:16
but I like it when I feel inspired and
11:18
motivated but I do fit time into my
11:21
schedule to create a YouTube video every
11:24
week and this has been the one piece of
11:27
my business that has allowed this Turtle
11:30
to move from year to year to year and
11:33
the good news is guess who wins in the
11:35
long run turtles if you don't take time
The urgency of investing in YouTube now
11:40
right now to decide to invest in a long
11:43
form Evergreen platform like YouTube you
11:47
are going to get left behind you are
11:50
also going to open yourself up to even
11:53
more burnout than what you probably are
11:55
feeling right now you're going to
11:57
continue to feel overwhelmed like that
11:59
you can't catch your breath and utterly
12:02
exhausted I don't need to sit here and
12:04
convince you of all the great things
12:06
that YouTube can do and why YouTube is
12:07
the best platform I've done that the
12:09
last couple of weeks here on my channel
12:10
and you can check out all those videos
12:12
here but I do want to tell you the
12:15
window to start establishing your
12:18
presence on YouTube and building a
12:21
Content Library on YouTube that will
12:23
work for you 24 hours a day 7 days a
12:27
week is right now seriously I want you
12:29
to think a minute where do you want to
12:32
be January 1st 2025 which insanely isn't
12:35
that far away do you want to be up on
12:38
New Year's Day thinking about the next
12:41
post or the next reel you got to put out
12:43
on Instagram or Facebook or Tik Tok to
12:45
keep your platform moving because if you
12:47
don't post your next post will be
12:49
suppressed or Instagram won't push you
12:51
to more people or do you want to wake up
12:54
on New Year's Day knowing that your
12:57
videos your video life library from the
12:59
last 3 months of content that you've
13:02
created has already brought you a sale
13:05
that morning has already got you three
13:07
to four more email subscribers and you
13:10
know it's going to continue doing that
13:12
for you throughout the day I don't know
13:14
about you but I hate starting from
13:16
scratch every single day thinking okay
13:19
what am I going to post today on
13:20
Instagram to get leaves or to get a sale
13:24
I like waking up every morning no I'm
13:26
I'm already ahead of the game and I hope
13:29
that's what you're excited about doing
13:30
as well if you're ready to feel that way
13:32
and feel like you're not constantly
13:34
trying to keep up let's take YouTube
13:36
seriously honestly it's not going to be
13:38
an option in the future that's exactly
13:41
why I've decided to host a virtual
13:43
conference specifically for business
13:45
owners who want to build out a 90-day
13:47
plan to get their YouTube channel either
13:50
started and running or take the YouTube
13:52
channel that they had and kick it up a
13:54
notch the Evergreen and Evermore
13:56
conference is going to show you how to
13:59
attract your ready to buy customers
14:01
every day which is one YouTube video a
14:04
week this is a completely virtual
14:06
conference we will be doing it on Zoom
14:08
it is only going to be three sessions so
14:11
I'm not zoom fatiguing you out and these
14:13
sessions are completely focused on
14:16
making the next step and the next plan
14:18
to get you on YouTube and to get you
14:20
results on YouTube in the next 90 days
14:23
there's going to be no awkward breakout
14:25
rooms there will be bathroom breaks and
14:28
girl loves a snack so we will be having
14:30
snack breaks as well plus I'm not going
14:32
to take up your precious time just
14:34
chatting about whatever we are going to
14:37
jump right into the meat of the content
14:39
and focus just on the things you need to
14:42
know when you do grab a ticket for the
14:44
Evergreen and Evermore conference I am
14:46
going to be unlocking special bonuses
14:49
for you so as soon as you sign up there
14:51
is going to be a special bonus training
14:53
already ready for you inside your portal
14:56
and as you complete that training I'm
14:58
going to unlock another another one and
14:59
you're just going to have to see how
15:01
many extra bonuses I have when you grab
15:04
that Evergreen and Evermore ticket at
15:06
tr.com
15:07
SL you will get 7 Days access to the
15:10
replays we will also be putting it in a
15:12
podcast version so you can listen to it
15:14
on the go as well so if you have any
15:16
questions about this virtual conference
15:18
let me know in the comments below
15:20
otherwise
15:22
train.com get your ticket now I'd hate
15:25
for you to miss out on the best YouTube
15:28
conference out there
15:29
that you can sit in your PJs and relax
15:32
and cut all the crap out and get to the
15:34
main action taking pieces see you there