Breakdown of a Summary of Long Range Planning I worked on , as the FP&A and Finance Business Partner to both Product and Marketing at Walmart International's E-commerce Marketplace back in 2018.

Part 1: User Generated Content UGC Frenzy at Walmart International's E-commerce  Marketplace 
(UGC generally refers to Shopper reviews)

Problem: Walmart International's E-commerce Marketplace needs more customer reviews to boost sales and compete with Amazon International's E-commerce Marketplace.
Current situation: Only 5% of items have reviews, and most are from third-party sources.
Goals: Increase breadth, depth, and quality of reviews, and build an in-house solution for long-term.

Plan: Optimize review process, get more suppliers on board, explore new ways to collect content (chat, social media), and eventually ditch the third-party provider.
Challenges: Limited resources, dependence on other teams, keeping up with Amazon's cross-border review machine.

Part 2: Numbers Talk Loudest

Impact: Improved UGC could bring in an extra $258M to $675M in GMV and $8M to $24M in profits by FY22.
Key levers: Driving traffic (1-2% increase) and conversion (1-2 bps bump) through better reviews.
Risks and rewards: In-house solution saves money but costs time and resources.
KPIs: We're tracking things like review coverage, user engagement, and conversion impact to measure progress.

Overall: This above was a deep dive into Walmart International's E-commerce Marketplace's UGC strategy, the potential financial upside, and my unique qualifications for startup evaluation.


ISA, now act as an entire collective hypothetical persona who is literally the combination of 1) An American Finance Director, with excellent written communication skills + 2) An expert with all Silicon Valley based top-tier tech companies's ATS-FRIENDLY and ATS-Keyword-Rich for specially Financial Planning, Forecasting and Analysis and Long Range Planning + 3) A Harvard Lawyer and Psycholinguist who is now the top resume writer for finance professionals in San Francisco Bay Area; while acting as that entire collective hypothetical persona, combine logically the content above on 'Breakdown of a Summary of Long Range Planning I worked on , as the FP&A and Finance Business Partner to both Product and Marketing at Walmart International's E-commerce Marketplace back in 2018' with the below to then turn each of the tasks (and its required inferenced pragmatic real-world skill behind it) for each of the below into a respective solid comprehensive refined professional resume bullet point.


1. **Sensitivity of Cash Flow Forecasts to Changes in Assumptions:**
   - +$1.5-$2M annual cost if the dependency on Bazaarvoice persists.
   - Building an in-house solution with a $1M per year contractor budget and additional headcount could save $1.5-$2M annually, impacting cash flow positively.

2. **KPIs Metrics for Performance Tracking:**
   - Long-term KPIs, including review coverage rate, sold SKU coverage rate, page view SKU coverage rate, native review growth, average characters in a review, review submission rate, Was this review helpful, percentage of users interacting with UGC, conversion impact, and SKUs with reviews.
   - Quarterly tracking against baseline and goals ensures ongoing performance evaluation.

3. **Scenario Analysis and Resource Allocation:**
   - Business as usual scenario with current landscape: 2 people in Business, 1 in Product, and 2 Engineers in Engineering.
   - 10% budget/resources gain would be allocated to technology/engineering resources, ensuring roadmap implementation and reduced technical debt.
   - 10% budget/resources loss, particularly in engineering, could jeopardize product domain and decrease conversion.

4. **Incremental Revenue and Profit Impact:**
   - Impact of key levers on FY18 Revenue and Profit, emphasizing traffic and conversion.
   - Opportunities lie in the potential incremental impact of +2% growth in traffic via SEO and +3bps conversion impact in FY18.
   - Risks associated with continued reliance on Bazaarvoice, highlighting potential costs and benefits of building an in-house solution.