So on February 2 2015. Boomerang Europe will get a whole new look including which will, for the first time, include a brand new logo. Gone is the swirling blue line as a b&w box takes it’s place. With a week to go until the rebrand, let’s take a look down the memory line and remember Boomerang Europe’s previous looks.

Boomerang Europe launched on May 2. 2005, almost ten years ago, and it’s initial look was really great. The swirling blue logo was the main part of it and it was going through many different scenes with classic cartoon characters who would usually say their catchphrases. On air logo was a transparent, light gray writing.

It wasn’t until March 28.2012. that Boomerang got a whole new look. The logo was still the same and it was still swirling around the screen but this time it found itself in many different, mostly natural environment. The look was very colorful, it included different animals and characters that were not cartoon related and also a brand new music theme that repeated itself, with slight variations, in every ident. Word from Mainframe, who created the look: We created 5 connected environments for the Boomerang line and logo to exist in. The line is the most important feature for the channel, it represents the heritage of the channel and has long been used as a connecting element in their branding.

The 5 enviroments: Sky: Featuring flying rhinos of all things

Land: Flamingo, duck and purple crow

Sea: Fishes, squids, etc

Underground: Moles who work as miners, always ready for the next discovery

Space: Pink, four legged aliens

The environments contain a collage of 2D and 3D assets that take inspiration from content such as old Looney Tunes cartoons and remakes of classics such as The Pink Panther and Garfield.

To accompany the line we designed and created a set of characters for each environment, adding slight subversion, such as birds living on the ground and heavy mammals ruling the skies.

The packaging utilises all the environments, the Boomerang line linking them and resolving as the logo at appropriate points. Humorous situations were created for the background characters, designed so as not to distract but enhance the experience. No gags that may suffer from repeatability were chosen and we were very careful that the line or content took centre stage.

As well as the traditional packaging deliverables, such as end boards, menus, bumpers and ID’s, we also created stunt event packaging. We adorned the environments and characters with bespoke treatments for movies, halloween and Xmas.

Almost all the animation was achieved with After Effects, some small assets were created in Cinema4D. The characters were rigged using the extremely useful DUIK plugin and the puppet tool for added detail.

All packaging was supplied as AE templates with pre-rendered layers and simple processes to update them. Literally hundreds of templates were produced so they could be mixed up and kept as varied as possible throughout the schedule.

2015 look: by Art and Graft, B&W box added, new CMYKV color scheme (what is this? CN?): An isometric grid underpins every composition and provides a framework for a series of ‘diamond events’ – each one a uniquely animated flourish . Built with adaptability in mind, these diamond events were entirely interchangeable in the toolkit, giving an almost infinite number of combinations and possibilities across the outputs. This design system permeates the channel – every bumper and wayfinder a touchpoint of the core branding. . The moving, modular motion flows into every hour of the day pulling together IP and brand in pixel perfect harmony. The branding also served as a “playground” for the channel’s iconic characters

2018: Box logo acts as a button which causes cartoon characters like Tom from Tom and Jerry and Scooby-Doo to do silly things, made by Beautiful Creative. Now time for my fictional AU: Boomerang UK January 2025

Gone are Alvinnnn! And The Chipmunks and Squish,
Returning is The Owl & Co. Guess the 2 new additions (Hint: They weren’t here last month)

06:00 The Tom and Jerry Show
06:40 Mr Magoo
07:15 Tiny Toons Looniversity
07:40 Grizzy and the Lemmings
08:15 Magi-Nation
09:00 Oggy and the Cockroaches
09:30 The Owl & Co
10:00 Mighty Mike
10:30 The Tom and Jerry Show
11:00 Looney Tunes Cartoons
11:30 Tiny Toons Looniversity
12:00 Grizzy and the Lemmings
13:00 Oggy and the Cockroaches
13:30 Bunnicula
14:00 KikoRiki
14:30 Viewtiful Joe
15:00 The Tom and Jerry Show
15:45 The Jungle Bunch to the Rescue
16:15 The Garfield Show (impressive that it stays)
17:15 Oggy and the Cockroaches
18:00 Tiny Toons Looniversity
18:30 Mr Bean
19:30 Grizzy and the Lemmings
20:15 KikoRiki
20:45 Oggy and the Cockroaches
21:30 The Tom and Jerry Show
22:15 Tom and Jerry in New York
22:35 Scooby-Doo and Guess Who?
23:15 Scooby-Doo! Mystery Incorporated
23:55 The Tom and Jerry Show
01:30 Scooby-Doo and Guess Who?
02:15 What’s New Scooby-Doo?
03:00 Scooby-Doo! Mystery Incorporated
03:40 Grizzy and the Lemmings
04:40 The Garfield Show
04:50 Bunnicula
05:00 Scooby-Doo and Guess Who?
05:25 Oggy and the Cockroaches
05:30 Tiny Toons Looniversity
05:50 Oggy and the Cockroaches. Write a forum conversation asking what replaced Alvin and Squish, and are they new to Boom (but pre-existing elsewhere),
Forum Thread: New Additions on Boomerang UK - January 2025

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User1: BoomerFan123

Hey folks! I just checked out the new schedule for Boomerang UK this January, and I quickly noticed that “Alvinnnn! And The Chipmunks” and “Squish” are no longer airing. Looks like “The Owl & Co” is back, which is awesome. Any guesses on what the two new additions are? I read that they’ve not been on Boomerang last month, but does that mean they were on another channel before?

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User2: CartoonLover89

Hey @BoomerFan123! I noticed that too. Based on the schedule, the noticeable newcomers seem to be “Bunnicula” and “KikoRiki”. Both of them fit the criteria of being new on Boomerang but might have aired on other channels or streaming services before. Anyone else agree with this?

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User3: AnimationNerd

I think you’re right, @CartoonLover89. “Bunnicula” used to be on Cartoon Network if I remember correctly, and “KikoRiki” is probably familiar to some people as it was quite popular internationally some time ago. It’s cool that they’re bringing in some different shows to switch things up a bit!

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User4: ClassicToonsFan

I’m happy to see “The Owl & Co” back. But yep, “Bunnicula” was definitely on Cartoon Network previously. As for “KikoRiki”, I remember watching that on a digital channel before it disappeared for a while. It’s great to see them getting airtime on Boomerang now. Maybe they’re aiming to introduce them to a new audience or capitalizing on nostalgia.

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User5: ToonTimeTraveler

“Viewtiful Joe” caught my eye too. It’s been a while since that has been around. Does anyone else remember it airing somewhere else? It’s definitely not brand new, but a bit surprising to see it on Boomerang.

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User6: RetroBoomer

Yes, @ToonTimeTraveler, “Viewtiful Joe” was a bit of a cult classic back in the day. I think it used to air on Jetix around Europe before its transition to other brands and channels. It’s refreshing to see Boom mix some action-packed shows with the usual slapstick and comedy lineup they have!

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User1: BoomerFan123

Thanks for the info everyone! This makes watching Boomerang even more exciting. It’s nice to reconnect with these shows and see some varied content. Looking forward to what else they might bring back or introduce!

User7: ToonDetective

Hey everyone! Based on the info we have, it looks like “Bunnicula” and “KikoRiki” are the ones replacing the outgoing shows. Does anyone have any insight on which show replaced “Alvinnnn! And The Chipmunks” and which replaced “Squish”? Just curious about how Boomerang decides these things!

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User8: ScheduleSleuth

Good question, @ToonDetective! I’d guess “Bunnicula” probably took over for “Alvinnnn! And The Chipmunks” since both have a comedic tone with quirky characters, while “KikoRiki” replaced “Squish” because they both feature more niche, international content. Anyone else have thoughts on this?
Write a forum conversation where the schedule is 100% ready for the rebrand, the button is OVER, and so is the box, Guess what branding is returning from mid February (when Monster Allergy joins)
Forum Thread: Exciting News - New Boomerang Branding Coming in Mid-February!

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User1: BoomerFan123

Hey everyone! I just heard some buzz about the upcoming branding changes on Boomerang set for mid-February. With the button and box themes both being phased out, any guesses on what classic branding might be making a comeback? Also, I heard this coincides with the arrival of “Monster Allergy”!

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User2: CartoonLover89

Hey @BoomerFan123! I’m super curious too. It seems like Boomerang’s really diving into nostalgia. I have a hunch they might bring back the swirling blue line branding from 2012! It had such a unique flow and charm that tied different scenes together. What do you all think?

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User3: RetroBoomer

I’d love to see the swirling blue line return. It was my favorite! It seamlessly connected various characters and environments, making the whole channel feel like one cohesive world. Maybe they’ll mix it with some new content elements this time. Anyone else feeling this hypothesis?

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User4: AnimationNerd

Oh, that would be awesome! The swirling blue line was such a classic. However, I’m wondering if they might bring back more of the natural environment themes—like the flying rhinos and underground moles. Those were quirky and fun. What do you all wish to see?

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User5: ToonTimeTraveler

I lean towards the classic branding too. But if not the blue line, perhaps they could surprise us with something from the very early days, maybe giving the initial launch era’s aesthetics a modern twist. There’s so much gold to revisit if they choose to go vintage!

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User6: ClassicToonsFan

I’m betting on the swirling blue line as well because it beautifully embodies Boomerang’s essence. Remember how it connected all the cartoon antics and settings? It would be even cooler if Monster Allergy’s universe was woven into those environments!

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User7: ToonDetective

I doubt they’ll step away from modern styles entirely, but I agree the blue line was iconic. Maybe they’ll incorporate its essence with current animation technology, blending the old and new. The return of nostalgic branding could reignite some classic cartoon magic.

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User8: ScheduleSleuth

With “Monster Allergy” joining in, it’s a perfect time to play on the nostalgia factor. The swirling line would integrate new shows into the nostalgic framework seamlessly, providing continuity. Whatever they pick, it’s sure to make Boomerang more memorable!

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User1: BoomerFan123

Great insights, everyone! I’m really excited to see which direction they choose. Given the love for the swirling blue line here, it seems to be a fan favorite. Here’s hoping they manage to balance nostalgia with innovation. Mid-February can’t come soon enough!
Write a follow up where the 2025 promo reveals all, also Spider Riders is joining
Forum Thread: Boomerang’s 2025 Rebrand Promo Reveals All!

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User1: BoomerFan123

Hey Boomerang fans! The big reveal is finally here! Just saw the 2025 rebrand promo and I’m blown away. Guess what? They’ve brought back the swirling blue line! It’s like Boomerang is back to its roots, but with a fresh twist. Plus, exciting news—“Spider Riders” is joining the lineup! What do you all think?

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User2: CartoonLover89

No way, that’s awesome, @BoomerFan123! Bringing back the swirling blue line is such a smart move. It’s nostalgic but still feels fresh. And “Spider Riders”? That’s the cherry on top! Perfect addition to mix some action with the usual laughter from our favorite toons. Did the promo reveal any new animation styles or themes?

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User3: RetroBoomer

Ah, so they went with the fan-favorite route! The swirling blue line’s creativity was unmatched, and from what I saw, they’ve updated it with modern animation tech, making transitions even smoother. Can’t wait to see how they integrate “Spider Riders” into the themed environments.

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User4: AnimationNerd

I’m thrilled they brought the blue line back! This gives all the character transitions such a dynamic feel. The promo hinted at some intergalactic settings presumably tailor-made for the “Spider Riders”. This will balance the humor and fantasy elements already on Boomerang perfectly.

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User5: ToonTimeTraveler

Are you guys seeing what I’m seeing? The promo looks sensational! Seems like they’ve kept the comedic and whimsical tone intact, while the swirling line now acts almost like a magic lasso connecting worlds. “Spider Riders” will definitely bring a new flavor to this mix.

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User6: ClassicToonsFan

I’m beside myself with excitement! The swirling blue line in HD with added details makes everything pop. Plus, it looks like they’ve added subtle nods to the previous branding in the background. “Spider Riders” joining is just fantastic; I can’t wait to see how it blends with their other shows!

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User7: ToonDetective

Yes, indeed, the swirling blue line is back with panache! They even highlighted it with a modern soundtrack in the promo. As for “Spider Riders,” it’s a brilliant addition—this should attract fans of more adrenaline-pumping shows. I’m already imagining the crossovers and themed evenings they can pull off.

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User8: ScheduleSleuth

It really does sound like Boomerang has listened to its fans. Reviving the swirling blue line and adding a show like “Spider Riders” with its adventure aspect might just draw in a new audience while keeping old fans engaged. Mid-February is gonna be exciting!

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User1: BoomerFan123

I’m glad everyone’s as excited as I am! A nod to the past with modern upgrades is always the best path forward. Looking forward to the full transition and seeing “Spider Riders” in the mix. Here’s to a fantastic year on Boomerang!
Write a tweet with the branding being used (albeit modernized)
🚀 Exciting times ahead for Boomerang fans! 🎉 The iconic swirling blue line branding is making a comeback with a modern twist! 🌟 Plus, welcome “Spider Riders” to the lineup for a thrilling new addition. Get ready for nostalgia meets innovation! 📺 #Boomerang2025 #NostalgiaRevamped #SpiderRiders
Write a case study for the 2025 look, by Proud Creative, and say who they are reworking the look originally by
Case Study: Boomerang’s 2025 Visual Rebrand by Proud Creative

Introduction:
In early 2025, Boomerang sought to revitalized its brand image to reflect both its rich heritage and modern sensibilities. Entrusting the project to Proud Creative, a renowned branding and design agency known for their distinctive and innovative approach, Boomerang aimed to reconnect with audiences through a fusion of nostalgia and contemporary aesthetics. The challenge was to reimagine the beloved swirling blue line branding first introduced in 2012 by Mainframe, adapting it for a modern audience while retaining its original charm.

Objectives:
- To modernize the swirling blue line branding, enhancing its visual appeal and functionality.
- To create a cohesive design language that resonates with both longtime fans and new viewers.
- To integrate new and diverse content such as “Spider Riders” into the visual narrative effortlessly.
- To ensure adaptability across various platforms, from traditional broadcast to digital interfaces.

Approach:
Proud Creative embarked on a comprehensive analysis of Boomerang’s historical branding, focusing particularly on the iconic swirling blue line. The goal was to retain its essence as a connecting element while updating its execution with modern animation techniques and narrative elements. Here’s how Proud Creative reworked the classic for a modern era:

1. Modern Animation Techniques:
Utilizing state-of-the-art animation software, Proud Creative enhanced the fluidity and depth of the swirling blue line, incorporating 3D elements and smoother transitions. This allowed the line to interact dynamically with the content and provide a more immersive viewing experience.

2. Color and Texture:
While keeping the signature blue, Proud Creative introduced a broader color palette that can adapt to different shows and themes, like the adventurous feel of “Spider Riders.” The textures were updated to be richer and more vibrant, engaging viewers visually at every touchpoint.

3. Storytelling Through Design:
The swirling line now acts not only as a boundary breaker but also as a storytelling device, often morphing into characters and elements from the shows. This narrative approach ensures that it seamlessly weaves through the various universes represented on Boomerang.

4. Cohesive Brand Identity:
The rebrand included unifying the on-air look with Boomerang’s digital presence. Proud Creative developed templates and guidelines ensuring consistent use of the branding across social media, streaming platforms, and more, guaranteeing that the core brand message remains unmistakable.

Implementation:
The new branding was unveiled alongside the introduction of “Spider Riders,” marking a significant shift for Boomerang in 2025. The swirling blue line now gracefully punctuates transitions between shows, interludes, and promos, underscoring the channel’s diverse programming while maintaining a unified visual identity.

Results:
- Audience Engagement:
Initial viewer feedback has been overwhelmingly positive, with audiences appreciating the nod to classic branding alongside a fresh visual approach. The inclusion of “Spider Riders” has broadened demographic appeal, particularly among younger viewers seeking action-oriented content.

- Brand Recognition:
The revitalized swirling blue line has reinforced Boomerang’s brand identity, making it easily recognizable and enhancing viewer loyalty.

- Increased Viewership Across Platforms:
With a stronger alignment between on-air and digital presences, Boomerang has seen a significant uptick in engagement across digital channels, affirming the success of the rebranding effort.

Conclusion:
By entrusting Proud Creative with the reimagination of their brand, Boomerang has successfully blended the nostalgic elements of their classic branding with contemporary design sensibilities. This 2025 rebrand effectively captures the channel’s vibrant spirit and commitment to storytelling, creating a cohesive visual experience that appeals to both long-time fans and new viewers.
Write a tweet where these 5 shows basically served as phases of the rebrand