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I've spent the last 10 years campaigning for better food for our kids.

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From school dinners to processed junk.

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But now I'm going into my biggest battle ever.

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This time I'm taking on sugar.

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It's everywhere.

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It's in your food.

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Nobody would suspect that little pot to have nearly 20 teaspoons of sugar in it.

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In your drinks.

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Do most mothers feed their babies coke and breastfeed at the same time?

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Yeah, mostly everyone.

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And all over the UK press.

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More and more we're hearing calls from health experts to slash the amount of sugar in our

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diets.

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We're just allowing our children to have this.

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That is a scandal.

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And it's rich fever pitch when it comes to warnings about sugar and our health.

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We are red light flashing, flood lights, sirens, alarms.

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We're beyond red.

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I'm tired of all the talking and waiting around for something to be done while more and more

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people get sick.

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Children Becky's age should not have type 2 diabetes.

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The health system is collapsing.

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So I've decided to do something about it.

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It's going to get interesting pretty quick I think.

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We've all seen the headlines, unhealthy diets are putting incredible pressure on the NHS.

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But I don't think that we really understand what that means.

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I'm here at St George's Hospital in London to try and get my head around it.

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This is recovery.

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This is the way through to see Mario.

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What's going on here is nothing to do with being overweight or obese.

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Hi buddy.

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Hi.

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This is Mario.

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These are all the x-rays we've taken of Mario.

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Look at the tooth in front.

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Nearly all decayed.

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It's just a shell.

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That's just a big lump of bacteria.

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That's empty.

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Well what we do is blow in and out of here.

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That's great.

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Like this.

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OK.

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Six year old Mario is a healthy boy who regularly cleans his teeth.

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But he's got a real weakness for sugary drinks.

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This is a bit of a tough watch, but it's important to see.

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Is he breathing for himself now?

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So now you're breathing for him.

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The machine's taking over.

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It's so quick and absolutely brutal.

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The only way to get the teeth out is to yank them out.

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In my head, this environment that's expensive and full of care and you kind of get it when

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it's for cancers and this and the other and poor kids with leukaemia and stuff like that.

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This is tooth decay?

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Yes.

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From sugar?

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From sugar.

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So fast, exhausting work and they've got another five kids to get through this morning.

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Now Mario is off to recovery where he'll be reunited with his parents.

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Absolutely I mean to see a child put under that, that is really quite nerve wracking.

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Mario will be OK, but it's hard to see.

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He's OK.

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Let's get mum's out.

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Yeah, shall we get mum's out?

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Quite hard, big procedure and completely avoidable.

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How big is the problem?

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Massive.

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Oh my lord.

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That's just decay.

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It's decay that's gone right through the tooth, all the way through the enamel, through to

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the middle of the tooth, into the nerve and so they're just rotten.

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And if they have 20 teeth, which is a full set of children's teeth and they all need

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to come out.

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20 teeth?

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20 teeth, that happens routinely.

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That's not exceptional or rare, that's frequent.

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The problem then comes if the decay carries on into the adult teeth and those adult teeth

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need to be lost.

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That's happening routinely now, we see that frequently.

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We'll often replace them with dentures.

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False teeth?

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False teeth.

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So the sugar is pretty much responsible for most of this?

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Not pretty much entirely.

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It doesn't matter how well you brush your teeth, if you do it twice a day, if you constantly

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sip or eat sugar throughout the day, you can easily overwhelm any preventative regime you

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do.

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So you can brush all day, it won't make a difference.

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It's not just Mario.

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Each year 26,000 primary school aged kids go to hospital just because of rotten teeth.

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Pulling out kids' teeth costs the NHS around £30 million a year.

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Sugar is the biggest source of children going to hospital in the country.

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The numbers are enormous, they're terrifying and it's the biggest pressing problem we have.

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We are red light, flashing, floodlights, sirens, alarms.

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We're beyond red.

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The demand for our services, particularly for children's teeth, is absolutely overwhelming.

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Today's definitely shocked me.

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You step outside the building and you see this institution called the hospital and we're

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kind of taking the piss out of it.

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We're putting it under extraordinary pressure.

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You know, it's getting absolutely ridiculous.

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We need to help these guys do their job and focus on the things that really matter, not

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pulling out bloody teeth because there's too much sugary shit in the environment.

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I definitely feel fired up, definitely up for a bit of a fight.

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It isn't just the kids that are getting caught out by too much sugar.

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The World Health Organisation are so worried they've told us we all need to cut back.

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Experts here agree and have now recommended adults have no more than seven teaspoons of

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sugar a day.

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Pretty terrifying then that many people in the UK are getting through over 40.

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Experts are worried about what they call free sugars.

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So that's any extra sugars added to food and drink, plus sugars found in honey and syrup

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and even natural sugars found in fruit juices.

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I've asked my mate Lucy to show me how sugar could be getting into our everyday diets without

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us even realising.

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So here's a cake.

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We know we shouldn't be having that every day, but it's not about cake really is it?

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Not all about cake.

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What bit worries you the most?

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How much sugar we're consuming without realising it, without it being in these obvious bits.

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So what's hidden in the everyday food that we don't assume have any sugar in.

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Can we start by going through like some typical meal options for a day and I can explain it

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to you much better that way.

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So where do we start?

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Breakfast.

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Can you pour out a like normal breakfast serving for brown flakes?

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I mean that is quite a blokey portion.

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To my brown flakes I'm adding some milk, some low-fat lemon yoghurt and berries.

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Lucy has picked products that we would think of as healthy and selected the brand with

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the highest sugar content.

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Can I get you to guess how much free sugar is in your lovely breakfast there?

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I've got no clue.

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56.4 grams.

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Doesn't sound great.

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Which in teaspoons is 14.1.

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Oh shit the bed.

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How do we get to that much?

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Okay so let's do this in teaspoons which is 4 grams.

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There were roughly 5 teaspoons of added sugar in my man-sized serving of brown flakes.

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Nearly 3 teaspoons in my portion of yoghurt and over 6 teaspoons of free sugar in my orange

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juice.

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If the experts are saying we should have no more than 7 teaspoons a day, that's twice

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the amount just for this breakfast.

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Let's move on to lunch.

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Tomato soup and bread.

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Would you think either of those have a significant amount of sugar in?

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You'll have natural sugars from the tomatoes and I don't know if they've sweetened the

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bread but it looks fairly branded so I imagine there is a bit of added sugar.

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Let's have a little look.

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Different brands can have different amounts of sugar so you need to check the labels.

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Sadly labels don't list the value for added sugars but comparing the total sugars in similar

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products can help us estimate.

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Some wholemeal bread has nearly twice as much sugar and this cream of tomato soup has about

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2 teaspoons more than some other brands.

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So this healthy looking lunch would add about 3 more teaspoons of free sugar to your day.

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Next up, an afternoon snack and a drink.

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So most people would feel that that's a pretty healthy snack, it's not something to be too

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concerned about.

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In half of this bottle there is 3 and a half teaspoons of sugar.

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I thought it was water.

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Oh it's flavoured water.

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In one bottle, which most of us would drink, there is 7 teaspoons of sugar.

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That's sweet, ok.

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In this bar not many of us would think that there's actually 2 teaspoons of sugar in it.

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So that's 9 teaspoons of sugar in a healthy looking snack.

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So what next?

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I'm going to cheer you up, I'm going to get you to do some cooking for dinner.

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Next up, Lucy wants me to whip up a good old stir fry.

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Now I haven't cheeked out on you, we've got a lemon and ginger stir fry sauce.

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So I'd just like you to add that in.

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That's the amount for 2 people.

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So by adding that sauce in, you've just increased the sugar content by nearly 10 teaspoons per

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person.

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Per person!

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Even if I was making a sweet and sour dish, I mean you know, of course sugar has the amazing

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ability to balance tartness and even balance bitterness.

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I would never add 10 teaspoons per person.

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And this really epitomises hidden sugar, because nobody would suspect that little pot to have

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nearly 20 teaspoons of sugar in it.

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That's crazy.

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And once you've tot up your breakfast, your lunch, your snack and your evening meal, you're

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actually having roughly 36 teaspoons of sugar.

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That's too much.

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Whenever you buy something that's in a packet or in a bottle, read the label, because you

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cannot tell if it's got added sugar in it until you look at it.

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And even then, you can't tell the difference between total and added.

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This is a healthy looking day's food.

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No chocolate bars here, yet it's actually 5 times the amount of free sugar UK experts

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now say we should be having each day.

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36 teaspoons when we should be aiming for less than 7.

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We urgently need to do something about this.

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Do you know what?

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I'm really bothered about all of this sugar in our food and drinks.

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And it isn't just about our kids' teeth being yanked out.

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That's just the tip of the iceberg.

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Experts warn that eating too much sugar can help make people obese, increasing their risk

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of developing diet-related illnesses like heart disease and some types of cancer.

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In the last few years, one disease in particular has gripped the UK, and I'm really worried

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about it.

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There's been this kind of cloud of doom.

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This disease, type 2 diabetes, that everyone's talking about, it's always associated with

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diet-related disease.

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I just don't know enough about it.

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I don't think enough people do.

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Like, what is it?

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How does it affect the body?

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So today I'm going to the Royal Free Hospital to find out about type 2 diabetes.

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I kind of need to get my head around it.

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All right, mate.

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Thank you.

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Type 2 diabetes is increasing on an alarming scale in the UK.

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There are currently 3.5 million people with the disease, costing the NHS almost £9 billion

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per year.

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And it's only going to get worse if we continue the way that we're going.

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There are two main types of diabetes, but we're only talking about type 2 today, as

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that's the one that can be linked to lifestyle factors such as diet.

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This is a specialist foot clinic.

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Type 2 diabetes can affect the nerves and blood vessels, resulting in wounds that can

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become ulcers, and in the most extreme cases, can lead to amputations.

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So with Julian, we're checking both feet.

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Julian has recently had his foot amputated.

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I didn't know I had diabetes at the time.

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A couple of toes had gone gangrenous and got infected.

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They originally took the three toes off, and it was only about a month ago that they did

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this later surgery.

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But it couldn't happen to me.

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I'm not sure they had diabetes, but they did.

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This is at the hard end of diet-related disease, isn't it?

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It is.

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And unfortunately, it's not more common than you might think.

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So in the UK, there's up to about 7,000 amputations, low-limb amputations a year.

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That would shock people.

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I mean, that's got to be, what, 130 people a week?

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It is.

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That's extraordinary.

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Losing limbs, removing limbs, trying to save limbs all feels quite medieval to me.

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I find it utterly shocking.

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Were you expecting to lose your leg?

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No.

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No.

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So it must have been an ordeal.

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No, the first thought I had was they took three toes.

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When I think about amputations, it's usually in relation to the Paralympics or because

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of war.

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Hello, Ralph.

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Hello.

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How are you, mate?

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I'm doing research, and in 13 years of British combat in Iraq and Afghanistan, there were

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around 300 amputations.

249
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Come on, then, Sharkey.

250
00:14:51,680 --> 00:15:00,560
But 7,000 amputations just in a year in the UK due to diabetes, I find heartbreaking.

251
00:15:00,560 --> 00:15:02,280
Why aren't we talking about this more?

252
00:15:02,280 --> 00:15:05,800
Diabetes is already 10% of the NHS budget.

253
00:15:05,800 --> 00:15:06,800
That's extraordinary.

254
00:15:06,800 --> 00:15:07,800
Yes.

255
00:15:07,800 --> 00:15:10,120
And just for type 2, that's 8.8 billion.

256
00:15:10,120 --> 00:15:12,360
So the future ain't looking bright, is it?

257
00:15:12,680 --> 00:15:18,520
Well, if there's this continued rise in obesity, it's going to be a huge, huge burden on the

258
00:15:18,520 --> 00:15:19,520
households.

259
00:15:19,520 --> 00:15:21,000
So how worried are you about that?

260
00:15:21,000 --> 00:15:27,400
As a fellow countryman and medical practitioner, I mean, like, are we green?

261
00:15:27,400 --> 00:15:28,400
Are we amber?

262
00:15:28,400 --> 00:15:29,400
Or are we flashing red?

263
00:15:29,400 --> 00:15:31,400
I think we're flashing red.

264
00:15:31,400 --> 00:15:32,400
Yeah, definitely.

265
00:15:32,400 --> 00:15:35,400
Yeah, I think that's accepted.

266
00:15:40,760 --> 00:15:45,720
This burden is only going to get worse now that type 2 diabetes is increasingly affecting

267
00:15:45,720 --> 00:15:47,240
our kids.

268
00:15:47,240 --> 00:15:53,960
So I'm now off to see a 15-year-old girl with type 2 diabetes, which is scary and shocking.

269
00:15:53,960 --> 00:15:58,320
And this is a disease that used to be for old people in their 70s and 80s, and it's

270
00:15:58,320 --> 00:16:01,040
getting younger and younger and younger.

271
00:16:01,040 --> 00:16:08,400
And I'm struggling with the words to say how angry I am and how upset I am and how bothered

272
00:16:08,400 --> 00:16:09,400
I am.

273
00:16:10,400 --> 00:16:18,280
Until 20 years ago, there were virtually no kids in the UK with this disease.

274
00:16:18,280 --> 00:16:21,480
Now there's hundreds.

275
00:16:21,480 --> 00:16:26,200
Schoolgirl Becky was diagnosed aged just 13.

276
00:16:26,200 --> 00:16:31,040
Although in some cases genetics can play a role, the rapid rise in numbers is largely

277
00:16:31,040 --> 00:16:33,200
thought to be down to diet.

278
00:16:33,200 --> 00:16:35,800
And sugar is a big part of the problem.

279
00:16:35,800 --> 00:16:36,800
Hi!

280
00:16:36,800 --> 00:16:37,800
Come in!

281
00:16:37,800 --> 00:16:38,800
Nice to meet you.

282
00:16:38,800 --> 00:16:39,800
Come through.

283
00:16:39,800 --> 00:16:40,800
Thanks for having me.

284
00:16:40,800 --> 00:16:45,200
Obviously, type 2 is massively affected by diet.

285
00:16:45,200 --> 00:16:48,240
As a mother, I'm sure you were tracing back what would have happened to you.

286
00:16:48,240 --> 00:16:49,240
Yeah.

287
00:16:49,240 --> 00:16:51,360
I made some really poor choices.

288
00:16:51,360 --> 00:16:55,200
I started getting pocket money, and at the end of the day I'd just go into the corn shop,

289
00:16:55,200 --> 00:16:58,360
buy drinks and sweets and stuff and biscuits and chocolate.

290
00:16:58,360 --> 00:17:02,960
Looking back, I kind of fell out of the habit of cooking meals every day and got more into

291
00:17:02,960 --> 00:17:07,240
the habit of buying something that was quick and easy or buying a takeaway.

292
00:17:07,240 --> 00:17:11,360
As a parent, it is my responsibility to take care of my children.

293
00:17:11,360 --> 00:17:17,360
I mean, I had half an idea and was trying to get healthy things, but maybe if the packaging

294
00:17:17,360 --> 00:17:18,360
on the...

295
00:17:18,360 --> 00:17:19,360
But you're still getting it wrong.

296
00:17:19,360 --> 00:17:20,360
Yeah, I was still getting it wrong.

297
00:17:20,360 --> 00:17:22,240
Children Becky's age should not have type 2 diabetes.

298
00:17:22,240 --> 00:17:24,440
This should not be happening.

299
00:17:24,440 --> 00:17:28,280
And it's not just Becky.

300
00:17:28,280 --> 00:17:31,840
Becky has to keep a constant track of her blood sugar levels.

301
00:17:31,840 --> 00:17:37,440
If left untreated, abnormal levels can lead to potentially dangerous complications.

302
00:17:37,440 --> 00:17:38,800
Looks like something from Star Trek.

303
00:17:38,800 --> 00:17:39,800
Touch it in.

304
00:17:39,800 --> 00:17:42,400
I don't like needles.

305
00:17:42,400 --> 00:17:44,280
This is normal for me.

306
00:17:44,280 --> 00:17:46,360
You kind of get used to it.

307
00:17:46,360 --> 00:17:48,120
So you have to do this to yourself every day.

308
00:17:48,120 --> 00:17:50,120
You've got to take your own bloods.

309
00:17:50,120 --> 00:17:51,120
Yeah.

310
00:17:51,120 --> 00:17:56,000
Morning, night, after, like, breakfast and lunch and dinner and before.

311
00:17:56,000 --> 00:17:59,120
As long as you're monitoring it day and night to make sure it doesn't spike.

312
00:17:59,120 --> 00:18:00,120
That's a constant worry for you?

313
00:18:00,120 --> 00:18:03,320
Yeah, my friend, she actually went into a coma with her diabetes.

314
00:18:03,320 --> 00:18:06,280
That's how she was diagnosed, because she went into a coma.

315
00:18:06,280 --> 00:18:10,600
All of this monitoring and all the learning you've had to do, it's not really something

316
00:18:10,600 --> 00:18:15,920
I ever thought teenagers, 13, 14, 15-year-olds would have to deal with.

317
00:18:15,920 --> 00:18:19,440
It's quite annoying to have to try and be so responsible.

318
00:18:19,440 --> 00:18:22,800
When you usually get home, your mum makes dinner, you don't have to worry about it.

319
00:18:22,800 --> 00:18:23,800
Just don't have to think about it.

320
00:18:23,800 --> 00:18:24,800
Yeah.

321
00:18:24,800 --> 00:18:27,520
So basically what you're saying is having type 2 diabetes sucks.

322
00:18:27,520 --> 00:18:28,520
Yeah.

323
00:18:28,520 --> 00:18:29,520
It does.

324
00:18:29,520 --> 00:18:30,520
A lot.

325
00:18:30,520 --> 00:18:37,400
She's tagged this one - young and skinny.

326
00:18:37,400 --> 00:18:41,040
Mum Claire shows me when she started to see the problem.

327
00:18:41,040 --> 00:18:44,280
This is when she'd just started high school and that's when she really started to put

328
00:18:44,280 --> 00:18:45,280
the weight on.

329
00:18:45,280 --> 00:18:48,040
What are your worries for the future, then, for Becky?

330
00:18:48,040 --> 00:18:53,120
There's so many health complications she can get and even if she does lose the weight,

331
00:18:53,120 --> 00:18:55,440
the type 2 diabetes might not go away.

332
00:18:55,440 --> 00:18:59,680
In her whole life, it literally does, it makes your whole life based around what you can

333
00:18:59,680 --> 00:19:02,160
and can't eat, rather than being...

334
00:19:02,160 --> 00:19:03,160
A teenager.

335
00:19:03,160 --> 00:19:14,420
Being a teenager.

336
00:19:14,420 --> 00:19:18,920
In Britain today, one in five kids turn up at primary school at the age of four overweight

337
00:19:18,920 --> 00:19:19,920
or obese.

338
00:19:19,920 --> 00:19:23,080
But what's disgusting is when they leave at 11.

339
00:19:23,080 --> 00:19:25,440
One in three are overweight or obese.

340
00:19:25,440 --> 00:19:28,760
And that's not good.

341
00:19:28,760 --> 00:19:33,720
One of the biggest problems is that as a kid, it's pretty darn tough to escape sugar.

342
00:19:33,720 --> 00:19:39,880
It's everywhere.

343
00:19:39,880 --> 00:19:42,400
This is eight-year-old Ori and her mum, Ola.

344
00:19:42,400 --> 00:19:46,280
Could you just look at me a second?

345
00:19:46,280 --> 00:19:53,040
They're going to help me see the world from a child's perspective.

346
00:19:53,040 --> 00:19:59,040
This year, they reckon advertising spend in Britain is set to hit £16 billion.

347
00:19:59,040 --> 00:20:03,160
And loads of these ads will reach our kids.

348
00:20:03,160 --> 00:20:05,200
So this is their local corner shop in Ryslip.

349
00:20:05,200 --> 00:20:10,200
So it's basically, if you track the little red dot, it's just showing where she's looking.

350
00:20:10,200 --> 00:20:15,080
And it's kind of about branding, really, and eye height and how companies or brands advertise

351
00:20:15,080 --> 00:20:16,080
to kids.

352
00:20:16,080 --> 00:20:17,080
Mummy.

353
00:20:17,080 --> 00:20:20,280
You can see her homing in on those drinks.

354
00:20:20,280 --> 00:20:21,280
That's amazing.

355
00:20:22,000 --> 00:20:25,040
OK, so now they're going to Tesco.

356
00:20:25,040 --> 00:20:29,680
Some sweet markets have recognised that it's not very ethical to kind of have all the sweets

357
00:20:29,680 --> 00:20:32,560
and sugary products next to the till.

358
00:20:32,560 --> 00:20:34,880
That's mental, because they're at the sweet-free checkouts.

359
00:20:34,880 --> 00:20:37,280
Please can I pop one to eat?

360
00:20:37,280 --> 00:20:40,000
But all the sweets are right next door.

361
00:20:40,000 --> 00:20:41,520
That's amazing.

362
00:20:41,520 --> 00:20:46,220
Look, around 70% of confectionery sales are impulse buys.

363
00:20:46,220 --> 00:20:49,440
So you can see why shops make them so easy to reach.

364
00:20:49,440 --> 00:20:51,320
Right, this is Superdrug.

365
00:20:51,320 --> 00:20:55,200
There's no sweets in the pharmacy, though, is there?

366
00:20:55,200 --> 00:20:59,320
Every checkout seems to have, even the pharmacy, there's a load of sweets.

367
00:20:59,320 --> 00:21:00,320
They're just everywhere.

368
00:21:00,320 --> 00:21:03,320
Look at her eye.

369
00:21:03,320 --> 00:21:06,880
Mum's got no chance.

370
00:21:06,880 --> 00:21:12,640
As many as 90% of snacks at a child's eye level at convenient supermarket checkouts

371
00:21:12,640 --> 00:21:14,880
are classified as unhealthy.

372
00:21:14,880 --> 00:21:18,080
Right, Marks and Spencers, what's going on in here?

373
00:21:18,080 --> 00:21:22,200
OK, cake's on the way in.

374
00:21:22,200 --> 00:21:23,200
And cake's on the way out.

375
00:21:23,200 --> 00:21:24,200
I love it.

376
00:21:24,200 --> 00:21:27,040
Top and tail end, double-ended.

377
00:21:27,040 --> 00:21:30,520
And look at that wall of Percy Pigs at Auri's eye level.

378
00:21:30,520 --> 00:21:33,120
It's terrible when you see it like this.

379
00:21:33,120 --> 00:21:38,560
M&S have recently committed to removing sweets from their tills, but many other retailers

380
00:21:38,560 --> 00:21:39,560
still do this.

381
00:21:39,560 --> 00:21:41,720
I've got to say, that's really interesting.

382
00:21:41,720 --> 00:21:43,840
I've been shopping with my kids, and it is aggro.

383
00:21:43,840 --> 00:21:47,920
I mean, you're always trying to keep the happy balance, and you're only 30 seconds away from

384
00:21:47,920 --> 00:21:49,760
anarchy with a load of kids.

385
00:21:49,760 --> 00:21:53,400
And it's just at that checkout bit, trying to get through.

386
00:21:53,400 --> 00:21:57,300
But I just think it's hard being a parent, because you can say no like five or six times.

387
00:21:57,300 --> 00:22:02,560
But when it's everywhere, when it's total sugar saturation, it's hard, isn't it?

388
00:22:02,560 --> 00:22:05,160
I asked the shops for an explanation.

389
00:22:05,160 --> 00:22:09,880
Tesco's came back and said, "We've replaced sweets and chocolates on the checkouts with

390
00:22:09,880 --> 00:22:13,840
a wide variety of healthier snacks that appeal to customers.

391
00:22:13,840 --> 00:22:18,200
We will continue to keep how we implement the policy under review."

392
00:22:18,200 --> 00:22:23,240
Sadly Superdrug didn't get back to me.

393
00:22:23,240 --> 00:22:26,080
Next it's Saturday night primetime TV.

394
00:22:26,080 --> 00:22:27,920
Britain's Got Talent.

395
00:22:27,920 --> 00:22:33,760
Watched by 10 million people, shows like this often attract over 1 million child viewers,

396
00:22:33,760 --> 00:22:39,440
who can be exposed to up to 11 unhealthy food adverts an hour.

397
00:22:39,440 --> 00:22:45,440
These shows don't qualify as children's programming, so advertisers don't face the same Ofcom ban,

398
00:22:45,440 --> 00:22:50,280
preventing them from advertising foods high in fat, salt and sugar.

399
00:22:50,280 --> 00:22:53,320
Okay, so here we go.

400
00:22:53,320 --> 00:22:56,600
Straight in to a Coke advert.

401
00:22:56,600 --> 00:23:01,400
So take a look at this glossy ad, which to me seems to suggest if you drink Coke, you'll

402
00:23:01,400 --> 00:23:05,320
be happy, healthy and good at sport.

403
00:23:05,320 --> 00:23:10,040
There are regulations that protect children's programming against junk food, but this for

404
00:23:10,040 --> 00:23:11,600
me is even bigger.

405
00:23:11,600 --> 00:23:12,600
This is the big rating stuff.

406
00:23:12,600 --> 00:23:14,320
This is a family show.

407
00:23:14,320 --> 00:23:16,760
And we've had Coke.

408
00:23:16,760 --> 00:23:19,080
We're now on to Harry Bow.

409
00:23:19,080 --> 00:23:20,640
Oh, now McDonald's.

410
00:23:20,640 --> 00:23:22,440
So that's sort of interesting.

411
00:23:22,440 --> 00:23:25,000
I watch the show and I watch it with my kids.

412
00:23:25,000 --> 00:23:26,000
It's a family show.

413
00:23:26,000 --> 00:23:27,240
We love it.

414
00:23:27,240 --> 00:23:35,320
And I think the way that public health is going, that is probably inappropriate.

415
00:23:35,320 --> 00:23:37,160
Obesity is up.

416
00:23:37,160 --> 00:23:39,080
Type 2 diabetes is up.

417
00:23:39,080 --> 00:23:42,040
And too many kids are having all their teeth removed.

418
00:23:42,040 --> 00:23:46,240
Sugar is everywhere and sugary marketing feels inescapable.

419
00:23:46,240 --> 00:23:48,320
It's getting ridiculous.

420
00:23:48,320 --> 00:23:52,040
So what does the industry have to say about all of this?

421
00:23:52,040 --> 00:23:55,480
One spokesperson was bold enough to come and speak to me.

422
00:23:55,480 --> 00:23:57,120
Sugar, too much of it.

423
00:23:57,120 --> 00:24:01,640
Children we know having too much of certain types of food is bad for your health.

424
00:24:01,640 --> 00:24:04,760
Is it OK to market those aggressively to children?

425
00:24:04,760 --> 00:24:07,240
I don't think we do market them aggressively to children.

426
00:24:07,240 --> 00:24:13,280
If you look at the regulatory and self-regulatory codes, we work within those codes.

427
00:24:13,280 --> 00:24:17,680
And the reality is, is the masses of kids are online and watching shows like Britain's

428
00:24:17,680 --> 00:24:20,160
Got Talent, where they are being marketed.

429
00:24:20,160 --> 00:24:24,320
If the family's watching together, it's down to the parents to exercise discretion.

430
00:24:24,320 --> 00:24:25,680
But you don't do that, do you?

431
00:24:25,680 --> 00:24:27,480
Well, no, but they can talk about it, can't they?

432
00:24:27,480 --> 00:24:29,560
It doesn't just mean don't watch it.

433
00:24:29,560 --> 00:24:33,880
It means you can say to kids what you think is appropriate behaviour when the ads come

434
00:24:33,880 --> 00:24:36,520
on and I'm sure quite a lot of parents do do that.

435
00:24:36,520 --> 00:24:39,800
But too much sugar is very detrimental to your health.

436
00:24:39,800 --> 00:24:41,920
Too much anything is very detrimental to your health.

437
00:24:41,920 --> 00:24:44,200
Too much fat, too much salt.

438
00:24:44,200 --> 00:24:45,200
It's demonising...

439
00:24:45,200 --> 00:24:46,960
Not too much fruit and veg.

440
00:24:46,960 --> 00:24:52,840
Well, demonising one nutrient out of a whole range of them in the national menu is not

441
00:24:52,840 --> 00:24:54,080
going to be a helpful way to proceed.

442
00:24:54,080 --> 00:24:56,760
There is a hierarchy of nutrients.

443
00:24:56,760 --> 00:24:58,320
It's a problem, right?

444
00:24:58,320 --> 00:25:01,440
Well, obesity is a problem.

445
00:25:01,440 --> 00:25:05,200
And our position is very much about responsibility in this.

446
00:25:05,200 --> 00:25:09,560
Responsibility on the part of individual consumers, manufacturers, and of those who sell through

447
00:25:09,560 --> 00:25:13,760
the supermarkets or other shops, and of course through restaurants.

448
00:25:13,760 --> 00:25:18,000
At the moment, we're consuming lots more sugar than we're supposed to.

449
00:25:18,000 --> 00:25:20,840
We need to cut it quite drastically.

450
00:25:20,840 --> 00:25:26,120
Obviously sugar consumption in the UK per head is going down, not up, but from quite

451
00:25:26,120 --> 00:25:27,120
a high plateau.

452
00:25:27,120 --> 00:25:31,200
Now, the second report says that that's too much and they're the experts, so we have to

453
00:25:31,200 --> 00:25:32,400
listen to them.

454
00:25:32,400 --> 00:25:37,160
Sugar does seem to, kind of like if it was a badly behaved child, it would need to be

455
00:25:37,160 --> 00:25:39,000
put on the naughty step.

456
00:25:39,000 --> 00:25:41,120
And I'm saying it needs to go on the naughty step.

457
00:25:41,120 --> 00:25:44,440
But I think what you're saying is let feralness go?

458
00:25:44,440 --> 00:25:48,360
I mean, like, do you acknowledge that sugar is actually a problem?

459
00:25:48,360 --> 00:25:53,160
I think we acknowledge that excessive consumption of any single thing is a problem.

460
00:25:53,160 --> 00:25:58,280
OK, it's not statutory at the moment to say on any packaging about added sugars.

461
00:25:58,280 --> 00:25:59,280
Yeah.

462
00:25:59,280 --> 00:26:02,080
Well, one of the issues there is do people understand it?

463
00:26:02,080 --> 00:26:06,720
I mean, we've spent 80 years in this country educating people on the notion of calories

464
00:26:06,720 --> 00:26:08,720
and they've just about got it.

465
00:26:08,720 --> 00:26:14,000
If you start mucking about with the way you express these things, I think you put a barrier

466
00:26:14,000 --> 00:26:15,660
to people's understanding.

467
00:26:15,660 --> 00:26:22,200
Is it possible that businesses that need to make a profit can self-regulate successfully?

468
00:26:22,200 --> 00:26:23,240
Yeah.

469
00:26:23,240 --> 00:26:25,400
These businesses are responsible businesses.

470
00:26:25,400 --> 00:26:27,560
So yes, it is possible to do that.

471
00:26:27,560 --> 00:26:32,560
Our argument would be that the consumer's choice is the best way to go because government

472
00:26:32,560 --> 00:26:35,560
interventions simply don't work.

473
00:26:35,560 --> 00:26:40,060
Look, I get it, I run a business.

474
00:26:40,060 --> 00:26:43,320
Businesses need to make profit to exist, of course.

475
00:26:43,320 --> 00:26:47,400
But I always think that public health comes first, for sure.

476
00:26:47,400 --> 00:26:52,000
And self-regulation and personal responsibility isn't working.

477
00:26:52,000 --> 00:26:53,000
It's not working.

478
00:26:53,000 --> 00:26:57,840
And the fact is that it's not working because kids are getting sicker.

479
00:26:57,840 --> 00:27:03,800
That's why I think now is the time for the British government to step up and just get

480
00:27:03,800 --> 00:27:05,960
tougher on the industry's ass.

481
00:27:05,960 --> 00:27:24,360
One country where the government have been forced to take action on sugar is Mexico.

482
00:27:24,360 --> 00:27:30,280
It has some of the worst problems in the world, but could also offer some solutions.

483
00:27:30,280 --> 00:27:35,920
Thirty-five years ago, a third of people here were obese or overweight.

484
00:27:35,920 --> 00:27:41,320
Today, that figure has almost doubled, making them one of the fattest populations in the

485
00:27:41,320 --> 00:27:44,200
world.

486
00:27:44,200 --> 00:27:51,600
Type 2 diabetes is the leading cause of death, with an estimated 8 million people affected.

487
00:27:51,600 --> 00:27:57,360
In 1994, a trade agreement with the USA allowed increasing levels of processed food and sugary

488
00:27:57,360 --> 00:28:01,240
drinks to flood local economies.

489
00:28:01,240 --> 00:28:06,280
Local Mexican diets rapidly shifted towards high-calorie, processed foods and sugary sweetened

490
00:28:06,280 --> 00:28:07,280
drinks.

491
00:28:07,280 --> 00:28:14,400
I'm meeting the man leading the charge against sugary brands in Mexico, prominent campaigner

492
00:28:14,400 --> 00:28:16,080
Alejandro Calvillo.

493
00:28:16,080 --> 00:28:17,480
Thank you so much for meeting me.

494
00:28:17,480 --> 00:28:21,960
You are in the country with the highest level of soda consumption in the world, one of the

495
00:28:21,960 --> 00:28:28,280
highest levels of diabetes, obesity, overweight, and a lot of sickness related with the junk

496
00:28:28,280 --> 00:28:29,280
food consumption.

497
00:28:29,280 --> 00:28:35,200
You know, the people here in the little communities in the mountains, in the rural areas, drink

498
00:28:35,200 --> 00:28:37,600
a lot, a lot of coke.

499
00:28:37,600 --> 00:28:42,440
The communities don't have water to drink of quality, but they have coke.

500
00:28:42,440 --> 00:28:44,560
Right, so you've got a problem then.

501
00:28:44,560 --> 00:28:49,840
And the health system is collapsing at this moment, because we have a lot of people with

502
00:28:49,840 --> 00:28:53,920
diabetes, with amputation, blindness related with diabetes.

503
00:28:53,920 --> 00:29:01,120
It's a human drama that we are living here.

504
00:29:01,120 --> 00:29:04,320
I want to see for myself how bad it really is.

505
00:29:04,320 --> 00:29:08,840
So I've asked Alejandro to show me how sugary products are being marketed in some of the

506
00:29:08,840 --> 00:29:14,800
poorer and more remote indigenous areas.

507
00:29:14,800 --> 00:29:19,640
Before we even reach the first town, we're greeted with some familiar branding.

508
00:29:19,640 --> 00:29:24,680
You are at the entrance of Sinacantan, one of the most important indigenous communities

509
00:29:24,680 --> 00:29:26,240
here in Chiapas.

510
00:29:26,240 --> 00:29:31,100
And you find this billboard that says, "Welcome to Sinacantan."

511
00:29:31,100 --> 00:29:35,520
You see the coke bottle with the traditional dress of the woman here.

512
00:29:35,520 --> 00:29:37,040
The same as the girls behind me?

513
00:29:37,040 --> 00:29:38,040
Yes.

514
00:29:38,040 --> 00:29:41,120
This actual advertising is not just specific to the area, it's specific to this village.

515
00:29:41,120 --> 00:29:42,120
It's to this village.

516
00:29:42,120 --> 00:29:45,440
I mean, don't get me wrong, marketing is supposed to be efficient.

517
00:29:45,440 --> 00:29:46,440
Yes.

518
00:29:46,440 --> 00:29:47,440
This is very efficient.

519
00:29:47,440 --> 00:29:53,880
The problem is when your product is creating a health problem, you need to stop it.

520
00:29:53,880 --> 00:30:00,700
They cannot deal with the health impact of this level of soda consumption.

521
00:30:00,700 --> 00:30:06,240
These huge village-specific Coca-Cola billboards are the welcome signs to several indigenous

522
00:30:06,240 --> 00:30:08,520
villages in the Chiapas.

523
00:30:08,520 --> 00:30:14,120
The Coca-Cola bottling plant just 15 minutes down the road means that trucks here are often

524
00:30:14,120 --> 00:30:15,720
Coca-Cola red.

525
00:30:15,720 --> 00:30:18,520
Okay, so what are we looking at?

526
00:30:18,520 --> 00:30:22,760
Of the marketing and the promotion of soda consumption.

527
00:30:22,760 --> 00:30:24,680
You have all the soda there.

528
00:30:24,680 --> 00:30:27,000
Branding in the church, this is PepsiCo.

529
00:30:27,000 --> 00:30:31,840
I must say, it is kind of an ambush on the whole town.

530
00:30:31,840 --> 00:30:38,660
Next, Alejandro takes me to the Mayan village of San Juan de Mula.

531
00:30:38,660 --> 00:30:45,400
Communities here drink a lot of soda, over two litres per person per day.

532
00:30:45,400 --> 00:30:50,900
Too many sugary drinks can increase the risk of developing type 2 diabetes, and Alejandro

533
00:30:50,900 --> 00:30:54,480
is very concerned about the levels of the disease here.

534
00:30:54,480 --> 00:30:57,740
Why is it different here than the rest of Mexico then?

535
00:30:57,740 --> 00:31:04,120
Because the introduction of the soda consumption is so strong that it's part of the culture.

536
00:31:04,120 --> 00:31:08,720
They receive the Coke in the baby bottle.

537
00:31:08,720 --> 00:31:10,360
The kids receive all the time.

538
00:31:10,360 --> 00:31:17,120
Do the people in here today know about the scale of complexities and amputations?

539
00:31:17,120 --> 00:31:19,160
How many amputations do you have in Mexico?

540
00:31:19,160 --> 00:31:24,200
It's around, in 2013, 75,000 amputations.

541
00:31:24,200 --> 00:31:25,200
75,000?

542
00:31:25,200 --> 00:31:28,520
Related with diabetes.

543
00:31:28,520 --> 00:31:36,440
So you're about twice the size of Britain, with like 10 times the problem.

544
00:31:36,440 --> 00:31:40,560
The problem is the health system.

545
00:31:40,560 --> 00:31:42,240
We don't have the capacity to deal with the...

546
00:31:42,240 --> 00:31:43,240
Saving lives.

547
00:31:43,240 --> 00:31:44,240
Yeah.

548
00:31:44,240 --> 00:31:58,040
Alejandro's concern is that soda, and in particular Coke, has become an intrinsic part of culture.

549
00:31:58,040 --> 00:32:01,640
I'm off to a family gathering in Romarillo to see this for myself.

550
00:32:01,640 --> 00:32:04,640
How you doing, man?

551
00:32:04,640 --> 00:32:05,640
Good.

552
00:32:05,640 --> 00:32:06,640
Thanks for having me.

553
00:32:06,640 --> 00:32:07,640
So this is the father-in-law's altar.

554
00:32:07,640 --> 00:32:13,680
So now we're going to the little ceremony.

555
00:32:13,680 --> 00:32:17,200
So how important is having fizzy drinks for this offering?

556
00:32:17,200 --> 00:32:23,880
It shows that we're thankful to the saints and to offer them the drink too.

557
00:32:23,880 --> 00:32:26,320
The tradition is that they are thirsty.

558
00:32:26,320 --> 00:32:28,680
This is very traditional amongst all of the community.

559
00:32:28,680 --> 00:32:29,680
Yeah.

560
00:32:29,680 --> 00:32:30,680
Coke will be offered up.

561
00:32:30,680 --> 00:32:31,680
Yeah.

562
00:32:31,680 --> 00:32:32,680
Every party.

563
00:32:32,680 --> 00:32:33,680
Every party, every...

564
00:32:33,680 --> 00:32:35,040
And if you didn't, it would simply not be right.

565
00:32:35,040 --> 00:32:36,040
Yeah.

566
00:32:36,040 --> 00:32:44,440
So the Coke's been embraced as a kind of spiritual, sort of authentic part of the experience.

567
00:32:44,440 --> 00:32:45,440
Yeah.

568
00:32:45,440 --> 00:32:48,960
Just looking around me now, there's all these lovely people, your family.

569
00:32:48,960 --> 00:32:51,360
Every one of them's got a massive big old bottle of Coke.

570
00:32:51,360 --> 00:32:54,720
I mean, how many of these will they be drinking a day, average?

571
00:32:54,720 --> 00:32:57,800
Average, they would be drinking like three or four bottles.

572
00:32:57,800 --> 00:32:58,800
Yeah.

573
00:32:58,800 --> 00:32:59,800
And then the little one here?

574
00:32:59,800 --> 00:33:02,320
We usually serve the little one too.

575
00:33:02,320 --> 00:33:03,320
Yeah.

576
00:33:03,320 --> 00:33:04,320
All the ages.

577
00:33:04,320 --> 00:33:05,320
So even...

578
00:33:05,320 --> 00:33:07,160
Because I noticed she was just breastfeeding a minute ago.

579
00:33:07,160 --> 00:33:08,160
Yeah.

580
00:33:08,160 --> 00:33:09,880
But she's straight on the soda as well.

581
00:33:09,880 --> 00:33:11,560
So you mix them both up.

582
00:33:11,560 --> 00:33:12,560
Yeah.

583
00:33:12,560 --> 00:33:16,120
Do most mothers feed their babies Coke and breastfeed at the same time?

584
00:33:16,120 --> 00:33:17,840
Yeah, mostly everyone.

585
00:33:17,840 --> 00:33:22,920
So this drink is really the modern holy water?

586
00:33:22,920 --> 00:33:23,920
Yeah.

587
00:33:23,920 --> 00:33:26,680
So, Vin Santo.

588
00:33:26,680 --> 00:33:27,680
Vin Coco.

589
00:33:27,680 --> 00:33:28,680
Vin Coco.

590
00:33:28,680 --> 00:33:29,680
Okay.

591
00:33:29,680 --> 00:33:37,760
Coke, successfully offered to the saints, time to cook up a feast.

592
00:33:37,760 --> 00:33:42,520
She's making mole, which is like the absolute classic dish.

593
00:33:42,520 --> 00:33:45,200
It's really, really good.

594
00:33:45,200 --> 00:33:47,920
This is like my idea of heaven.

595
00:33:47,920 --> 00:33:52,920
But this absolutely beautiful traditional dish seems completely at odds with the drink

596
00:33:52,920 --> 00:33:57,120
it's being served up with.

597
00:33:57,120 --> 00:34:03,400
It's interesting seeing the modern day place for soda so central to everything.

598
00:34:03,400 --> 00:34:09,120
Just the sheer quantity of Coke getting knocked back by three, four, five, six, seven, eight,

599
00:34:09,120 --> 00:34:10,120
80 year olds.

600
00:34:10,120 --> 00:34:14,080
I haven't seen one kid drink a glass of water.

601
00:34:14,080 --> 00:34:18,240
It's all soda.

602
00:34:18,240 --> 00:34:21,760
So what did Coke have to say for themselves?

603
00:34:21,760 --> 00:34:27,980
We ensure our brands are marketed responsibly and never to children under 12.

604
00:34:27,980 --> 00:34:31,680
We offer low and no sugar options.

605
00:34:31,680 --> 00:34:35,720
We provide consumers with the information they need to make informed choices about our

606
00:34:35,720 --> 00:34:38,960
drinks.

607
00:34:38,960 --> 00:34:44,920
I'm shocked by what I've seen here, but the campaigners have been fighting back hard.

608
00:34:44,920 --> 00:34:50,080
A huge step forward in tackling the problem was the introduction of a soda tax in 2014.

609
00:34:50,080 --> 00:34:56,160
I'm keen to ask Alejandro how it's worked so far.

610
00:34:56,160 --> 00:35:01,240
And I wonder if it could provide part of the solution to our problems back home.

611
00:35:01,240 --> 00:35:03,960
So you've achieved a soda tax of 10%.

612
00:35:03,960 --> 00:35:04,960
What is it?

613
00:35:04,960 --> 00:35:10,080
The soda tax applies only for the drinks that have sugar added.

614
00:35:10,080 --> 00:35:11,080
And how much?

615
00:35:11,080 --> 00:35:13,520
It's one peso per litre.

616
00:35:13,520 --> 00:35:16,680
That is like 10% of the price.

617
00:35:16,680 --> 00:35:17,680
Right.

618
00:35:17,680 --> 00:35:18,680
OK.

619
00:35:18,680 --> 00:35:20,520
And how much money is that raising a year?

620
00:35:20,520 --> 00:35:25,400
In 2014, the revenue was $1.2 billion.

621
00:35:25,400 --> 00:35:26,400
That's good.

622
00:35:26,400 --> 00:35:27,400
New money.

623
00:35:27,400 --> 00:35:29,760
And did you see any drop off in consumption?

624
00:35:29,760 --> 00:35:33,840
In the first quarter, we have the only independent research.

625
00:35:33,840 --> 00:35:40,680
We have a reduction of 10% of the soda consumption and increase in water consumption and increase

626
00:35:40,680 --> 00:35:42,800
in milk also.

627
00:35:42,800 --> 00:35:44,340
Wow.

628
00:35:44,340 --> 00:35:46,860
That's the story for Britain that I want to read.

629
00:35:46,860 --> 00:35:48,400
So what about the general public?

630
00:35:48,400 --> 00:35:52,840
Do they understand the logic between you take from Peter to pay Paul?

631
00:35:52,840 --> 00:35:53,840
Yes.

632
00:35:53,840 --> 00:35:56,560
You say to people, do you support the soda taxes?

633
00:35:56,560 --> 00:36:00,120
This money go to water fountain size schools?

634
00:36:00,120 --> 00:36:02,120
They say yes.

635
00:36:02,120 --> 00:36:04,040
80% say yes.

636
00:36:04,040 --> 00:36:11,360
And now in Mexico, more than 80% make a very clear relation between soda consumption and

637
00:36:11,360 --> 00:36:12,360
diabetes.

638
00:36:12,360 --> 00:36:13,360
OK.

639
00:36:13,360 --> 00:36:14,360
Thank you.

640
00:36:14,360 --> 00:36:16,440
Because everything that you guys have been doing here kind of gives me hope.

641
00:36:17,160 --> 00:36:24,280
Now, you'll hear critics of these taxes saying it costs jobs and won't reduce how many sugary

642
00:36:24,280 --> 00:36:26,080
drinks people have.

643
00:36:26,080 --> 00:36:30,160
But the latest figures for Mexico's soda tax show that there's been a reduction in soda

644
00:36:30,160 --> 00:36:35,400
consumption of 6% and it's early days.

645
00:36:35,400 --> 00:36:39,120
There's definitely a long way to go in addressing the health crisis in Mexico.

646
00:36:39,120 --> 00:36:45,360
But I feel really inspired by Alejandro's victory.

647
00:36:45,360 --> 00:36:49,120
I reckon we should be doing the same here in Britain.

648
00:36:49,120 --> 00:36:55,280
Campaigners say a 20 pence per litre sugary drinks tax in the UK could raise up to a billion

649
00:36:55,280 --> 00:37:03,040
pounds a year, reduce obesity by around 200,000 people and save the NHS around 15 million

650
00:37:03,040 --> 00:37:05,240
pounds a year.

651
00:37:05,240 --> 00:37:10,680
You'll hear people argue that a tax like this is unfair on those who drink in moderation.

652
00:37:10,680 --> 00:37:14,180
But for me, we just need to take action.

653
00:37:14,180 --> 00:37:18,680
So would and could the British government impose their very own sugary drinks tax?

654
00:37:18,680 --> 00:37:21,840
I don't know and I'm definitely not going to hang around and wait to find out.

655
00:37:21,840 --> 00:37:25,880
But what I will do is put my neck on the line because I want to show them that it can work,

656
00:37:25,880 --> 00:37:30,700
it will work and that the money raised can go to places that will really make a difference

657
00:37:30,700 --> 00:37:31,840
in health.

658
00:37:31,840 --> 00:37:36,040
So I'm going to impose my very own sugary drinks tax in my restaurants.

659
00:37:36,040 --> 00:37:53,980
I'm introducing a sugary drinks tax in my own UK restaurants to show the government

660
00:37:53,980 --> 00:37:57,140
how it's done.

661
00:37:57,140 --> 00:38:02,400
I reckon I could raise around £80,000 a year and I want to spend that cash on children's

662
00:38:02,400 --> 00:38:04,660
food education.

663
00:38:04,660 --> 00:38:08,740
Just imagine what we could achieve if we had a tax on a national scale and use that

664
00:38:08,740 --> 00:38:13,900
cash to help schools and inspire children to make better choices.

665
00:38:13,900 --> 00:38:17,540
This was one of my schools 10 years ago in school dinners campaign.

666
00:38:17,540 --> 00:38:23,860
This is Charlemanor and if we're going to tax sugary drinks, seven pence on a can, then

667
00:38:23,860 --> 00:38:27,380
there's a billion pounds a year raised through that.

668
00:38:27,380 --> 00:38:31,240
And I think a massive chunk of that should go into primary schools across Britain to

669
00:38:31,240 --> 00:38:34,100
support teachers and support learning.

670
00:38:34,100 --> 00:38:39,460
And if you want to know what a school looks like when they put food at the heart of it,

671
00:38:39,460 --> 00:38:42,460
come and have a look at this.

672
00:38:42,460 --> 00:38:45,060
Let's have a look.

673
00:38:45,060 --> 00:38:46,500
OK, here we go.

674
00:38:46,500 --> 00:38:53,140
Head teacher Tim Baker has put food and cooking at the very centre of his school and the lessons.

675
00:38:53,140 --> 00:38:55,100
Hello.

676
00:38:55,100 --> 00:38:58,580
And the school and pupils are reaping the rewards in great results.

677
00:38:58,580 --> 00:39:01,500
What we're teaching is cooking skills.

678
00:39:01,500 --> 00:39:05,620
We know English and maths are essential life skills, but actually cooking skills are life's

679
00:39:05,620 --> 00:39:06,620
necessities.

680
00:39:06,620 --> 00:39:08,220
What are you cooking with today?

681
00:39:08,220 --> 00:39:09,220
Beetroot.

682
00:39:09,220 --> 00:39:10,700
Hands up if you like beetroot.

683
00:39:10,700 --> 00:39:11,700
Me!

684
00:39:11,700 --> 00:39:12,700
Me!

685
00:39:12,700 --> 00:39:13,700
Me!

686
00:39:13,700 --> 00:39:16,140
It's not very often you get an army of kids saying they love beetroot.

687
00:39:16,140 --> 00:39:17,140
Where do you get your beetroot from?

688
00:39:17,140 --> 00:39:18,140
Here.

689
00:39:18,140 --> 00:39:21,140
So who's going to take me there to get some?

690
00:39:21,140 --> 00:39:22,140
Me!

691
00:39:22,140 --> 00:39:23,140
Me!

692
00:39:23,140 --> 00:39:24,140
Me!

693
00:39:24,140 --> 00:39:28,500
The kids even have their own garden where they grow all kinds of food for cooking and

694
00:39:28,500 --> 00:39:29,500
learning.

695
00:39:29,500 --> 00:39:30,500
Oh, wow.

696
00:39:30,500 --> 00:39:31,500
So who's going to pull the beetroot out for me?

697
00:39:31,500 --> 00:39:32,500
Me!

698
00:39:32,500 --> 00:39:33,500
That's it, go on.

699
00:39:33,500 --> 00:39:34,500
Whee!

700
00:39:34,500 --> 00:39:35,500
These are lovely beetroots.

701
00:39:35,500 --> 00:39:36,500
Well, good luck with the cake baking.

702
00:39:36,500 --> 00:39:37,500
Is it going to taste nice?

703
00:39:37,500 --> 00:39:38,500
It's going to be yummy.

704
00:39:38,500 --> 00:39:39,500
It has honey.

705
00:39:39,500 --> 00:39:40,500
Honey from the bees.

706
00:39:40,500 --> 00:39:41,500
But you haven't got bees here, though.

707
00:39:41,500 --> 00:39:42,500
We do have bees.

708
00:39:42,500 --> 00:39:43,500
Have you?

709
00:39:43,500 --> 00:39:44,500
Bees?

710
00:39:44,500 --> 00:39:45,500
Look, bee honey.

711
00:39:45,500 --> 00:39:51,500
The responsibility for primary schools is to enable the children to learn and to be

712
00:39:51,500 --> 00:40:02,500
successful.

713
00:40:02,500 --> 00:40:07,060
And so we have a responsibility to ensure they are eating healthily and understand why

714
00:40:07,060 --> 00:40:08,660
it's important to eat healthily.

715
00:40:08,660 --> 00:40:12,260
If you're going to get taxed seven pence on a can of Coke and a proportion of that is

716
00:40:12,260 --> 00:40:16,780
going to be given to head teachers in primary schools across the country, is that money

717
00:40:16,780 --> 00:40:18,060
well spent or not?

718
00:40:18,060 --> 00:40:19,060
Incredibly well spent.

719
00:40:19,060 --> 00:40:22,820
What we've got to make sure is that we educate these children.

720
00:40:22,820 --> 00:40:26,660
And to educate those children, we need that new money.

721
00:40:26,660 --> 00:40:31,700
The benefits of Tim's personal mission to teach kids about food are clear.

722
00:40:31,700 --> 00:40:32,700
You guys are 11, right?

723
00:40:32,700 --> 00:40:33,700
Yes.

724
00:40:33,700 --> 00:40:34,700
So how many of you can cook?

725
00:40:34,700 --> 00:40:35,700
Me.

726
00:40:35,700 --> 00:40:36,700
That's all of them.

727
00:40:36,700 --> 00:40:37,700
Hello.

728
00:40:37,700 --> 00:40:48,700
This is quite a big deal for me because ten years ago when I came here, the food was terrible.

729
00:40:48,700 --> 00:40:49,700
And this is beautiful.

730
00:40:49,700 --> 00:40:54,940
You know, everything that Tim's doing here is about raising kids who are more likely

731
00:40:54,940 --> 00:41:02,540
to lead healthier, longer, more productive lives.

732
00:41:02,540 --> 00:41:06,940
For a nationwide sugary drinks tax to work, the money raised must be ring-fenced to help

733
00:41:06,940 --> 00:41:08,540
fight the problem.

734
00:41:08,540 --> 00:41:10,740
I want to show the government how it's done.

735
00:41:10,740 --> 00:41:15,760
I've committed to a tax in my restaurants, but can I get others to join me?

736
00:41:15,760 --> 00:41:21,960
It's going to take some convincing, so I've called in some leading experts to help me.

737
00:41:21,960 --> 00:41:27,500
These guys are all CEOs, directors and founders of some of the biggest and brightest restaurant

738
00:41:27,500 --> 00:41:32,440
groups in the UK.

739
00:41:32,440 --> 00:41:38,060
I'm really excited that we've got some amazing businesses from the restaurant industry in

740
00:41:38,060 --> 00:41:39,060
the room.

741
00:41:39,060 --> 00:41:43,440
If I can do just some broad strokes about where Britain is right now with public health.

742
00:41:43,440 --> 00:41:46,260
We have some of the most unhealthy kids in Europe.

743
00:41:46,260 --> 00:41:51,220
The single biggest reason for a child being put under general anaesthetic is actually

744
00:41:51,220 --> 00:41:54,560
to have multiple teeth extractions.

745
00:41:54,560 --> 00:42:00,460
So here we've got a pile of 130 legs and this represents the expected amount of amputations

746
00:42:00,460 --> 00:42:04,280
every single week in Britain just from diabetes.

747
00:42:04,280 --> 00:42:06,860
7,000 a year.

748
00:42:06,860 --> 00:42:09,440
And it's just not acceptable.

749
00:42:09,440 --> 00:42:11,680
Doing nothing I think is unforgivable.

750
00:42:11,680 --> 00:42:19,600
What I'm kind of heading for is a kind of self-inflicted tax on sugary drinks.

751
00:42:19,600 --> 00:42:21,960
I don't think I'm mad.

752
00:42:21,960 --> 00:42:23,960
I know it's important.

753
00:42:23,960 --> 00:42:26,600
Graham, why sugar?

754
00:42:26,600 --> 00:42:29,840
Well sugar is a completely unnecessary source of calories.

755
00:42:29,840 --> 00:42:34,120
We have this crisis of obesity and absolutely nothing has happened in the last five years

756
00:42:34,120 --> 00:42:35,640
and that is a scandal.

757
00:42:35,640 --> 00:42:39,120
We're just allowing our children to become obese, everyone else to get obese and they're

758
00:42:39,120 --> 00:42:41,260
dying of it completely unnecessarily.

759
00:42:41,260 --> 00:42:42,440
We need to change.

760
00:42:42,440 --> 00:42:44,380
One way of changing this is to have a tax.

761
00:42:44,380 --> 00:42:48,680
In terms of implementing something like this in the restaurant, I wonder whether there

762
00:42:48,680 --> 00:42:53,360
is another way for us particularly that might implement something where you actually steer

763
00:42:53,360 --> 00:42:56,400
people towards something that's better.

764
00:42:56,400 --> 00:43:01,280
Trying to persuade people to do something has not worked in terms of obesity or many

765
00:43:01,280 --> 00:43:04,080
of the other nutrition related diseases.

766
00:43:04,080 --> 00:43:10,040
You know I think there are other ways that one can potentially attack the problem.

767
00:43:10,040 --> 00:43:15,880
Putting this tax on it would firstly discourage people from drinking sugary drinks and also

768
00:43:15,880 --> 00:43:19,840
raising the money for education in schools and for the health service would be a really

769
00:43:19,840 --> 00:43:24,160
fantastic thing as well because we do need money to address the obesity crisis.

770
00:43:24,160 --> 00:43:26,840
Tim, what difference would that money make?

771
00:43:26,840 --> 00:43:31,920
Most essentially what it would fund is a healthier outcome for the school children of, you know,

772
00:43:31,920 --> 00:43:32,920
across Britain.

773
00:43:32,920 --> 00:43:37,560
Does it have the power to help curb kids leaving primary school overweight or obese?

774
00:43:37,560 --> 00:43:42,720
I challenge anyone here to come to my school and find three children that will be leaving

775
00:43:42,720 --> 00:43:44,480
my school obese.

776
00:43:44,480 --> 00:43:47,140
We are proof that it works.

777
00:43:47,140 --> 00:43:53,660
This kind of levy should kickstart the government and say what the hell are we doing sitting

778
00:43:53,660 --> 00:43:59,140
in Whitehall not producing any kind of strategy and here are these guys who are taking it

779
00:43:59,140 --> 00:44:00,980
on their own to do something.

780
00:44:00,980 --> 00:44:05,440
I would be 100% behind you in what you're trying to do.

781
00:44:05,440 --> 00:44:06,720
Thank you, Tam.

782
00:44:06,720 --> 00:44:08,680
There is precedent.

783
00:44:08,680 --> 00:44:15,840
Mexico are doing it, seeing the benefits of lower consumption and money raised.

784
00:44:15,840 --> 00:44:22,120
I think the restaurant industry absolutely has the power and the kind of verve and excitement

785
00:44:22,120 --> 00:44:32,080
and access to the public to do it beautifully.

786
00:44:32,080 --> 00:44:34,320
That was intense.

787
00:44:34,320 --> 00:44:36,640
Time to find out if anyone's up for it.

788
00:44:36,640 --> 00:44:40,960
It's a huge opportunity and it's a journey that we're on.

789
00:44:40,960 --> 00:44:43,200
I think we need to mull it over.

790
00:44:43,200 --> 00:44:44,960
How is this right for our business?

791
00:44:44,960 --> 00:44:49,160
What is it for Costa and then Whitbread and all the board names?

792
00:44:49,160 --> 00:44:54,800
I think it's something we may well be interested in as a business but it's that big stack of

793
00:44:54,800 --> 00:44:57,280
legs that really confessed me.

794
00:44:57,280 --> 00:45:01,520
I didn't really realise quite how dramatic the problem was.

795
00:45:01,520 --> 00:45:04,200
We'll look at how we can get involved.

796
00:45:04,200 --> 00:45:07,520
I'd like to try and help.

797
00:45:07,520 --> 00:45:11,920
Any kind of tax is a tough sell but I believe this is different and I'm determined to get

798
00:45:11,920 --> 00:45:13,040
this off the ground.

799
00:45:13,040 --> 00:45:19,320
My biggest worry is the urgency, the urgency in which change is needed.

800
00:45:19,320 --> 00:45:22,320
And I know personally that I hate doing nothing.

801
00:45:22,320 --> 00:45:26,800
So definitely a rocket up the arse of the government is a really positive thing.

802
00:45:26,800 --> 00:45:32,080
We want them briefed and working hard for us and it's going to be really interesting

803
00:45:32,080 --> 00:45:42,840
to see if an industry that's connected to food can come together as a unified voice.

804
00:45:42,840 --> 00:45:47,320
The tax will roll out in my UK restaurants this autumn.

805
00:45:47,320 --> 00:45:51,440
I hope some of the other restaurants will decide to join me but what I really want is

806
00:45:51,440 --> 00:45:53,120
for the government to start listening.

807
00:45:53,120 --> 00:45:58,480
This is what's at stake.

808
00:45:58,480 --> 00:45:59,480
The kids of Britain, right?

809
00:45:59,480 --> 00:46:00,480
Their health, their wellbeing.

810
00:46:00,480 --> 00:46:03,240
Where will they be in 10, 15, 20 years?

811
00:46:03,240 --> 00:46:05,600
Where will their kids be?

812
00:46:05,600 --> 00:46:11,680
I believe we can make change happen but I need your help because this really matters

813
00:46:11,680 --> 00:46:15,720
and I want us to make a whole load of noise about it.

814
00:46:15,720 --> 00:46:19,960
If you think we should introduce a national sugary drinks tax then please, please get

815
00:46:19,960 --> 00:46:22,200
online and show your support now.

816
00:46:23,200 --> 00:46:27,920
Go to channel4.com/sugarrush and sign.

817
00:46:27,920 --> 00:46:33,440
It's that simple and the more people that sign up, the more voices get heard and the

818
00:46:33,440 --> 00:46:37,780
more pressure it puts on the government to change their strategy.

819
00:46:37,780 --> 00:46:42,420
We need a sugary drinks tax and that billion pounds we can raise a year, that can be spent

820
00:46:42,420 --> 00:46:48,160
in schools all across Britain, in hospitals all across Britain, in nurseries.

821
00:46:48,160 --> 00:46:51,480
That's what we need and this, this is what it's all about.

822
00:46:51,480 --> 00:46:54,060
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823
00:46:54,060 --> 00:46:56,640
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824
00:46:56,640 --> 00:46:59,220
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825
00:46:59,220 --> 00:47:01,800
(upbeat music)

826
00:47:01,800 --> 00:47:22,820
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827
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828
00:47:24,820 --> 00:47:26,820
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829
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