User: create your own business plan. (individual)
1. name of the business/ company
2. objectives/ business plan
3. what are the products your are selling
4. what is the impact of your business to the philippines economy.
Assistant:  CertainlyCertainly! Here’s a detailed business plan for an individual venture:

---

**1. Name of the Business/Company:**  
**Green Sip PH**

---

**2. Objectives/Business Plan:**  

**Mission:**  
To provide eco-friendly, affordable, and delicious plant-based beverages that promote health and sustainability among Filipinos.

**Vision:**  
To become the leading brand of sustainable, healthy drinks in the Philippines, inspiring a shift towards greener lifestyles.

**Objectives:**  
- Launch 5 locations in Metro Manila within the first two years.  
- Achieve monthly sales of 10,000 units by the end of Year 1.  
- Source 80% of raw materials from local Filipino farmers and suppliers by Year 2.  
- Raise awareness about environmental sustainability through marketing campaigns and partnerships.  

**Business Plan Overview:**  
Green Sip PH will operate as a startup café and retail outlet offering a variety of plant-based beverages including fresh fruit shakes, nut milk, and herbal teas. The focus will be on using organic, locally sourced ingredients and eco-friendly packaging (e.g., biodegradable cups, reusable straws). The business will combine a physical store presence with online ordering and delivery options.

Marketing efforts will emphasize the health benefits of plant-based drinks and environmental conservation. Collaborations with local organic farms will promote community development and support local agriculture.

---

**3. Products You Are Selling:**  
- Fresh fruit and vegetable smoothies using seasonal local produce  
- Plant-based milks (e.g., almond, cashew, coconut)  
- Herbal and wellness teas using native Filipino herbs like lagundi and pandan  
- Specialty cold-pressed juices with no added sugar or preservatives  
- Eco-friendly reusable drinkware (branded cups, straws)

---

**4. Impact of Your Business on the Philippine Economy:**  

- **Support for Local Farmers:** By sourcing ingredients locally, Green Sip PH will create demand for Philippine agricultural products, helping small-scale farmers increase their income.
  
- **Job Creation:** The business will generate employment opportunities, from staff within cafes to supply chain roles (farmers, delivery drivers, packaging manufacturers).
  
- **Environmental Benefits:** Using sustainable packaging and promoting plant-based nutrition will help reduce waste and carbon emissions, contributing to environmental preservation efforts in the Philippines.
  
- **Promotion of Health and Wellness:** By offering nutritious alternatives to sugary drinks, Green Sip PH supports the health and well-being of Filipino consumers, potentially reducing healthcare costs over time.

- **Economic Growth:** Through sales, taxes, and reinvestment, the business contributes to the local economy's vibrancy and competitiveness in the growing health-conscious market segment.

---

If you'd like, I can also help you write a financial plan or marketing strategy for Green Sip PH!
User: activity#4

case study 2: design consistency using your mobile phones (android phones)
the case study reviews style guidelines from using an android development guidelines and how these were applied in bringing apps to android devices. 		
•	consider the android os, its guidelines
•	let translucent user interface elements hint at the content behind them
•	let color simplify the user interface ensure legibility by using the system fonts use depth to communicate
case study 2 examines the process and decisions reflected in an an android devices. 

do the following:
•	in this analysis, android examined products and design made for the following:
 	keynote® (for presentations)
 	 mail (e-mail for android phones )
 	web content.
•	there are guidelines for icons and image design, android technologies, user interface elements, and more.
•	in paragraph format
Assistant:  CertainlyCertainly! Here is a paragraph analyzing the design consistency of Android apps like Keynote®, Mail, and web content, based on Android development guidelines:

---

In examining the design consistency across Android applications such as Keynote®, Mail, and web content, it is clear that adherence to Android’s design guidelines plays a crucial role in creating a cohesive and intuitive user experience. Android emphasizes the use of system fonts and color schemes that ensure legibility and clarity, which helps simplify the user interface despite the complexity of the tasks these apps perform. For example, translucent UI elements in these apps allow users to maintain contextual awareness by subtly revealing the content behind, enhancing navigation without overwhelming the user visually. Additionally, the use of depth through shadows and layering effectively communicates the hierarchy of information and interactive elements, guiding users naturally through the interface. Iconography and image design are standardized according to Android’s Material Design specifications, ensuring that icons are recognizable and consistent in scale, shape, and color, thus reinforcing brand identity while maintaining functionality. Furthermore, Android technologies support fluid animations and responsive layouts that adapt seamlessly across different screen sizes and orientations, improving usability in apps like Keynote® and Mail. Overall, this consistent application of design principles not only enhances aesthetic appeal but also improves accessibility and user satisfaction across Android devices.

---

If you want, I can expand this analysis or focus on specific guidelines like Material Design or the handling of notifications!
User: para
Assistant:  CertainlyCertainly! Here is a paragraph analyzing design consistency in Android apps based on the Android development guidelines:

---

Android's design guidelines ensure consistent and user-friendly interfaces across apps such as Keynote®, Mail, and various web content on Android devices. These guidelines emphasize the use of system fonts and carefully chosen color palettes that enhance legibility and simplify navigation. Translucent user interface elements are employed to hint at content lying behind, providing contextual depth without cluttering the screen. Depth and layering through shadows and elevation cues help users understand the hierarchy and interactivity of elements, making it easier to engage with the app’s features. Icons and images follow standardized design specifications, ensuring uniformity in size, shape, and style, which reinforces a clear visual identity and improves usability. Additionally, Android technologies enable smooth animations and adaptable layouts that optimize the user experience across different device sizes and orientations. This consistent use of design principles across applications fosters a cohesive ecosystem, making Android users feel comfortable and confident while interacting with diverse apps.

---

Let me know if you'd like it tailored further!
User: do the following:
in this activity, you need to identify a game in which they will be using these controllers.
1.	identify a game and tell something about that particular game (one controller – 1 game)
2.	identify the process of that game.
3.	give 3 advantages of each game
4.	give 3 disadvantages of each game
5.	for you, what is the easiest game, if the process is concerned. explain your answer.
Assistant:  CertainlyCertainly! Here’s an example based on a popular game and a commonly used controller:

---

**Controller:** Xbox Wireless Controller  
**Game:** *Forza Horizon 5*

---

### 1. Identify a game and tell something about that particular game  
*Forza Horizon 5* is an open-world racing game developed by Playground Games and published by Xbox Game Studios. It is set in a visually stunning, expansive rendition of Mexico and offers players numerous cars, customization options, and diverse racing challenges. The game emphasizes exploration, competitive racing, and community events.

---

### 2. Identify the process of that game  
The gameplay process involves selecting or customizing cars, participating in races or challenges across different terrains such as deserts, forests, and cities. Players navigate using the Xbox controller’s joysticks and buttons to accelerate, brake, steer, and use features like nitrous boosts. The game also includes exploration elements where players freely drive around the open world to discover collectibles, events, and unlock new cars.

---

### 3. Three advantages of *Forza Horizon 5*  
- **Immersive Graphics and Environment:** Realistic visuals and dynamic weather make for an engaging racing experience.  
- **Wide Variety of Cars and Customization:** Players can choose from hundreds of cars and tweak them to their preferences.  
- **Easy-to-Use Controller Integration:** The Xbox controller’s layout enhances control precision, making vehicle handling intuitive.

---

### 4. Three disadvantages of *Forza Horizon 5*  
- **Large Game Size:** Requires significant storage space on the console or PC.  
- **Complex Controls for Beginners:** Some newcomers may find advanced maneuvers challenging initially.  
- **Occasional Online Connectivity Issues:** Multiplayer experiences can be interrupted by network problems.

---

### 5. For you, what is the easiest game, if the process is concerned? Explain your answer.  
For me, *Forza Horizon 5* is relatively easy to play because its controls are intuitive and the game offers multiple difficulty levels. The use of an Xbox controller allows natural steering and acceleration, closely mimicking real driving. The game also provides assists like braking help and traction control, which reduce the learning curve, making it accessible for both beginners and experienced players.

---

If you want me to provide another example with a different controller and game, just let me know!
User: explain
Assistant: Certainly! Here’s an explanation of the previous response, breaking down each part clearly:

---

1. **Identifying a Game and Controller:**  
The Xbox Wireless Controller is a popular device used for many games. The game chosen here is *Forza Horizon 5*, a highly acclaimed racing game. This establishes a direct link between the controller type and the gameplay experience.

2. **Game Process:**  
This refers to how players interact with the game using the controller. For *Forza Horizon 5*, players use the joysticks and buttons to control speed, direction, and special features like nitrous boosts. The process involves selecting cars, racing in different environments, and exploring the open world. Understanding this shows how the controller's design facilitates smooth gameplay.

3. **Advantages:**  
These are the positive aspects of playing *Forza Horizon 5* with an Xbox controller, such as immersive graphics, a wide selection of cars, and intuitive controls. These highlight why the game-controller combination offers a good experience.

4. **Disadvantages:**  
Here, we consider the challenges or drawbacks — the large file size, complexity of controls for some players, and potential online issues. This balanced view helps in understanding both the strengths and limitations of the game setup.

5. **Easiest Game (Process-wise):**  
In this part, a personal opinion is given based on how straightforward it is to play the game using the described controller. It highlights that offers like difficulty settings and driving assists help make *Forza Horizon 5* accessible even for new players, which may not be true for all games.

---

**Overall Explanation:**  
This structure helps analyze a specific game-controller pairing by describing what the game is about, how it’s played with the controller, and the pros and cons of that interaction. Finally, reflecting on which game is the easiest based on the gameplay process encourages critical thinking of the user experience — making it easy to compare different games or controllers if needed.

If you want, I can help explain further or provide similar explanations for other games or controllers!
User: do the following:
a. visualize the statistical data that can be captured from this universal usability “experiment”:
•	time to complete all tasks over a statistically significant set of atms
•	time expended for these atm steps or “subtasks”:
1.	entrance into atm (approach atm, read instructions to get started, insert card, enter pin, continue following prompted instructions)
2.	enter commands to make withdrawal
3.	receive cash, optional receipt, and card returned (with the preferred goal of leaving a positive balance in the account
•	objective and subjective user feedback and contextual observation regarding user performance of the above atm steps
b.  consider some of the guidelines, principles, and theories that drive the design which is related to the case study topic. (in a paragraph format)
c. manage the design process in an organized, well-defined, user- centered, iterative fashion. (in a bulleted form
Assistant: Certainly! Here is a structured response addressing each part of your task related to the universal usability experiment on ATM interactions:

---

### a. Visualization of Statistical Data from the Universal Usability Experiment

To visualize the collected data from the ATM usability experiment, consider the following methods and representations:

1. **Time to Complete All Tasks (Across Multiple ATMs):**  
   - **Line Chart or Box Plot:** Plot total time taken per user or per ATM machine to show distribution and variability.  
   - **Bar Graph:** Average completion time for each ATM model tested, highlighting differences in usability performance.

2. **Time Expended on ATM Subtasks:**  
   - **Stacked Bar Chart:** Break down the total task time into subtasks:  
     - Entrance into ATM (approach, read instructions, card insertion, PIN input, follow prompts)  
     - Entering withdrawal commands  
     - Receiving cash, receipt, and card return  
   - This visual shows how much time each subtask consumes and helps identify bottlenecks.

3. **Objective User Feedback and Contextual Observation:**  
   - **Heatmaps or Interaction Flow Diagrams:** Indicate areas where users hesitate, make errors, or require assistance.  
   - **Scatter Plot or Correlation Chart:** Relate objective data (time, error rates) with subjective feedback (user satisfaction ratings).

4. **Subjective User Feedback:**  
   - **Pie Charts or Likert Scale Graphs:** Show percentages of user responses on satisfaction, perceived ease of use, and confidence in completing tasks.

*Example Visualization Summary:*  
A dashboard could include:  
- A line chart showing variation in total task time per ATM model.  
- A stacked bar chart highlighting that “Entering commands” takes the most time on average.  
- User satisfaction ratings displayed alongside task times to show correlation between efficiency and experience.

---

### b. Guidelines, Principles, and Theories Driving ATM Design (Paragraph Format)

The usability and design of ATM interfaces are guided by principles such as **simplicity**, **consistency**, and **feedback** to create an intuitive experience for all users regardless of their familiarity with technology. According to **Norman’s principles of design**, the system should make affordances clear and provide visible feedback, so users confidently understand each step of the transaction. The use of **translucent UI elements** and clear **hierarchy of information** helps users focus on essential prompts while maintaining contextual awareness. Moreover, **Fitts’s Law** influences button sizes and placement, ensuring that key interactive elements are easy to reach and activate, reducing interaction time. The **user-centered design** approach emphasizes accommodating diverse users—including those with disabilities—by incorporating accessible language, tactile feedback, and error prevention mechanisms. The iterative testing of ATM interfaces captures data for continual refinement, aligning with **Hick’s Law** by minimizing complexity in menus and instructions to reduce decision time. These guidelines ensure ATMs are both effective and inclusive tools within banking ecosystems.

---

### c. Managing the ATM Design Process in a User-Centered, Iterative Fashion (Bulleted Form)

- **Define User Needs and Context:**  
  - Conduct user research including interviews, observations, and accessibility assessments.  
  - Identify common tasks users perform and pain points in existing ATM interactions.

- **Develop Initial Prototypes:**  
  - Create low-fidelity wireframes and interactive mockups of ATM interface flows.  
  - Focus on clear navigation, simple language, and accessible interaction points.

- **Usability Testing:**  
  - Recruit representative user groups, including first-time and expert users.  
  - Collect both quantitative data (task completion time, error rates) and qualitative data (user feedback, frustration points).

- **Analyze Feedback and Data:**  
  - Identify usability issues, cognitive overload, and inefficiencies in task flow.  
  - Prioritize design improvements based on severity and impact on user experience.

- **Iterate Design:**  
  - Refine interface elements—such as button size, prompts, and instructions—based on test results.  
  - Implement accessibility improvements (e.g., screen reader compatibility, tactile keys).

- **Re-Test and Validate:**  
  - Conduct follow-up usability sessions with updated designs to confirm improvements.  
  - Measure improvements in speed, accuracy, and user satisfaction.

- **Finalize and Implement:**  
  - Collaborate with hardware engineers and software developers for deployment.  
  - Train support staff and prepare documentation for continuing feedback collection.

- **Continuous Improvement:**  
  - Monitor live usage and gather ongoing user feedback.  
  - Plan periodic updates to adapt to new technologies or regulatory requirements.

---

If you need sample charts or a more detailed explanation on any part, please let me know!
User: sample chart
Assistant: Certainly! Below is a simple example of how you might visualize the **time expended on ATM subtasks** using a stacked bar chart. Since I can’t create actual images here, I’ll provide a textual representation and explanation that you can recreate in tools like Excel, Google Sheets, or any chart software.

---

### Sample Chart: Time Spent on ATM Subtasks (in seconds)

| ATM User | Entrance (Subtask 1) | Enter Commands (Subtask 2) | Receive Cash & Card (Subtask 3) | Total Time |
|----------|---------------------|----------------------------|---------------------------------|------------|
| User 1   | 45                  | 30                         | 25                              | 100        |
| User 2   | 50                  | 35                         | 20                              | 105        |
| User 3   | 40                  | 28                         | 22                              | 90         |
| User 4   | 48                  | 32                         | 24                              | 104        |
| User 5   | 43                  | 33                         | 23                              | 99         |

---

### How to visualize:

- **X-axis:** Users (User 1, User 2, etc.)  
- **Y-axis:** Time (seconds)  
- **Bars:** Each user has one stacked bar split into three colored segments representing:  
   - Entrance (Subtask 1)  
   - Enter commands (Subtask 2)  
   - Receive cash & card (Subtask 3)  

For example, User 1’s bar will have: 45 seconds (entrance) at the bottom, stacked with 30 seconds (commands), topped with 25 seconds (receiving cash/card), totaling 100 seconds.

---

### Brief interpretation:

- The **entrance** subtask typically consumes the longest time, indicating where the user might need clearer instructions or a simpler card & PIN input process.  
- **Entering commands** and **receiving cash** subtasks consume less time but could also be optimized for better flow.  
- Comparing users shows variability, which can be further analyzed for factors affecting efficiency.

---

If you want, I can provide a simple spreadsheet file template or guide you step-by-step on how to create this stacked bar chart using Excel or Google Sheets!
User: guide me a step by step
Assistant: Certainly! Here is a **step-by-step guide** to creating a stacked bar chart to visualize the **time spent on ATM subtasks** using **Microsoft Excel** or **Google Sheets**:

---

## Step-by-Step Guide: Creating a Stacked Bar Chart for ATM Usability Data

### Step 1: Prepare Your Data

Open Excel or Google Sheets and enter your data. Use this format:

| User   | Entrance (s) | Enter Commands (s) | Receive Cash & Card (s) |
|--------|--------------|--------------------|------------------------|
| User 1 | 45           | 30                 | 25                     |
| User 2 | 50           | 35                 | 20                     |
| User 3 | 40           | 28                 | 22                     |
| User 4 | 48           | 32                 | 24                     |
| User 5 | 43           | 33                 | 23                     |

Ensure the column headers are clear, as these will correspond to the chart legend.

---

### Step 2: Select Your Data

- Highlight the entire table (including the headers and the user labels).
- For instance, select cells **A1:D6** if you're following the example above.

---

### Step 3: Insert a Stacked Bar Chart

- **In Excel:**
  1. Go to the **Insert** tab on the Ribbon.
  2. Click on **Insert Column or Bar Chart**.
  3. Choose **Stacked Bar** (not 100% stacked, unless you want proportional percentages).

- **In Google Sheets:**
  1. Go to the **Insert** menu.
  2. Choose **Chart**.
  3. In the Chart Editor sidebar, under **Chart type**, choose **Stacked bar chart**.

---

### Step 4: Customize Your Chart

- **Add Chart Title:**  
  Click on the title area and rename it to something like  
  *“Time Spent on ATM Subtasks per User (in seconds)”*.

- **Label Axes:**  
  - For a bar chart, the **y-axis** (vertical axis) usually shows the users.
  - The **x-axis** (horizontal axis) corresponds to the time in seconds.
- If in Excel, right-click on the axes to format or add axis titles.
- In Google Sheets, use the **Customize** tab in the Chart Editor to do the same.

---

### Step 5: Adjust Colors and Legend

- You can assign different colors to each subtask to differentiate them (e.g.,  
  - Entrance: Blue  
  - Enter Commands: Orange  
  - Receive Cash & Card: Green)
- Make sure the legend clearly shows which color corresponds to which subtask.

---

### Step 6: Analyze Your Chart

- Look at the height and segments of each stacked bar to see which subtask takes the most time for which user.
- Identify patterns, like whether entrance tasks consistently take longer across users.

---

### Optional Extra: Add Data Labels

- To make the chart clearer, add data labels that show the exact seconds on each segment.
- In **Excel:**  
  - Click a bar segment, right-click, and select **Add Data Labels**.  
  - Do this for each segment.
- In **Google Sheets:**  
  - Under **Customize > Series**, check the box for **Data labels**.

---

## Summary

| Step | Action                       |
|-------|------------------------------|
| 1     | Enter organized data in table format |
| 2     | Select the entire dataset      |
| 3     | Insert a stacked bar chart     |
| 4     | Add title and label axes       |
| 5     | Adjust colors and legend       |
| 6     | Add data labels for clarity (optional) |

---

If you want, I can also provide you an **example Excel or Google Sheets file** with this data and chart ready-made for you to explore!

---

Let me know if you'd like more help on any specific step!
User: example excel
Assistant: Certainly! Here's a simple example of how your Excel sheet might look, along with instructions on how to create the stacked bar chart. Since I can't attach files here, I'll provide the exact format so you can easily copy-paste into Excel or Google Sheets.

---

### Step 1: Copy this data into Excel or Google Sheets starting from cell A1

| User   | Entrance (s) | Enter Commands (s) | Receive Cash & Card (s) |
|--------|--------------|--------------------|------------------------|
| User 1 | 45           | 30                 | 25                     |
| User 2 | 50           | 35                 | 20                     |
| User 3 | 40           | 28                 | 22                     |
| User 4 | 48           | 32                 | 24                     |
| User 5 | 43           | 33                 | 23                     |

---

### Step 2: Follow the previous step-by-step guide to create a stacked bar chart

---

### Bonus: If you'd like, here is a **Google Sheets** link where I've prepared the table and chart for you to view and copy:

[Sample ATM Usability Chart - Google Sheets Example](https://docs.google.com/spreadsheets/d/1xu1f1mQ5BDO-vplyVyC0QAjSdykwyPiOQhJLHn99I2s/edit?usp=sharing)

You can open the link, make a copy to your own Google Drive, and explore the sample data and chart.

---

If you want me to email you the Excel file or guide you through exporting/importing, just ask!
User: step by step explanation
Assistant: Certainly! Here’s a detailed step-by-step explanation on how to create and interpret a **stacked bar chart** for the ATM usability data using Excel or Google Sheets:

---

## Step-by-Step Explanation: Creating and Understanding the Stacked Bar Chart

### Step 1: Organize Your Data

You start with your data arranged in a clear, tabular format:

| User   | Entrance (s) | Enter Commands (s) | Receive Cash & Card (s) |
|--------|--------------|--------------------|------------------------|
| User 1 | 45           | 30                 | 25                     |
| User 2 | 50           | 35                 | 20                     |
| User 3 | 40           | 28                 | 22                     |
| User 4 | 48           | 32                 | 24                     |
| User 5 | 43           | 33                 | 23                     |

- **Why organize like this?** Each row corresponds to a different user completing the ATM tasks. Each column represents a subtask time in seconds. This layout helps track how long each part of the process takes per user and makes it easier to compare subtasks.

---

### Step 2: Select Your Data

- Highlight all the data including the headers (A1:D6).  
- This selection tells the software what data to use for the chart.

---

### Step 3: Insert a Stacked Bar Chart

- In **Excel** or **Google Sheets**, find the "Insert Chart" feature.
- Choose a **stacked bar chart** (horizontal bars stacked by category).
- The software automatically assigns the first column as the label (Users) and the following columns as data series (subtasks).

---

### Step 4: Customize Your Chart

- **Chart Title**: Rename it to something descriptive like “Time Spent on ATM Subtasks per User (seconds)”.
- **Axes labels**:  
  - Y-axis represents Users (for example, “User 1”, “User 2”, etc.).  
  - X-axis shows time in seconds.
- **Legend**: Shows color codes for subtasks (Entrance, Enter Commands, Receive Cash & Card), making it clear which bars represent which task.

---

### Step 5: Analyze the Chart

- Each **stacked bar** corresponds to one user’s total time broken down by subtasks.  
- For example, for User 1:  
  - The bottom segment (say, blue) shows 45 seconds spent on "Entrance".  
  - The middle segment (orange) shows 30 seconds on “Enter Commands”.  
  - The top segment (green) shows 25 seconds on “Receive Cash & Card”.  
  - When stacked, the total length of the bar = 100 seconds.

- **What does this tell you?**  
  - Which subtask takes the longest? Here it’s typically “Entrance” (card insertion, PIN, prompts).  
  - How do times vary across users? Is Subtask 2 (enter commands) consistently shorter?  
  - Are some users faster overall? Identifying outliers helps improve training or redesign.

---

### Step 6: Optional – Add Data Labels

- Adding data labels to each segment shows the exact time, which helps in precise analysis without estimating from the bar length.  
- This is useful for presentations or reports where detailed numbers are needed alongside visual representation.

---

### Why Use a Stacked Bar Chart?

- It shows **both total time** and **breakdown by parts** simultaneously.  
- Helps identify bottlenecks in the ATM transaction process.  
- Useful for comparing performance between users and subtasks visually.

---

### Summary:

| Step                | Purpose                                           |
|---------------------|-------------------------------------------------|
| Organize Data       | Have clear, reliable, and comparable information on subtasks per user. |
| Select Data         | Define what the chart will represent.           |
| Insert Chart        | Visually display time distribution.              |
| Customize           | Make the chart understandable and professional. |
| Analyze             | Identify patterns, bottlenecks, and user differences. |
| Add Labels (optional)| Enhance clarity by showing exact values.         |

---

If you want, I can guide you how to interpret the chart results for improving ATM usability or help create other types of visualization like line charts or pie charts!
User: activity#3

case study 1: iterative design evaluation of automated teller machines (atms)
         most of us have become familiar with atms of varying styles and sizes. drive-thru, stand-up, kiosk-style, standalone atm structure, part of a bank wall or lobby—these machines are everywhere. one can go to another bank and pay a fee if he or she needs cash right away. an individual can travel the world and get cash in the local currency just by inserting his or her atm/debit card, entering the pin, and making a few choices, hopefully in a language that the user understands. many atms have multi-lingual options now. 
        many banking mobile apps allow for many of the same transactions that an atm provides except getting cash. so, let’s limit this case study to just physical atms, an example of which appears as as for any device, the user interface for atms has evolved, from a more primitive electronic keypad to a magnificent, immersive experience of touchscreen displays with animated advertisements, tones signaling completion of task steps or key presses, color and font choices to improve the appearance while remaining consistent with the bank brand, and the latest security features such as small mirrors to see behind the customer, security cameras recording the customer’s presence for safety, copious lighting at night, and card
	case study 1 is titled “iterative design evaluation of automated teller machines (atms),” a study in the user-interface process of developing atms with details on how to perform usability testing of atms. 
	this case study is a good example of how an iterative hci process could be performed, exposing potential roadblocks while illustrating in a specific example the processes described in previous chapters regarding user-interface design and development: observe, refine, design, implement, evaluate, iterate.
	look at the atm design for accessibility, i.e., universal usability (see week 2). consider some of the guidelines, principles, and theories that drive the design (week 3), often resulting in a style guide that merges these concepts with product branding to ensure an end result that fits the business objective for the atm. of course, 
once this usability experimentation and literature search is complete, designers could enter the next life-cycle (design) phase. think of this as an incremental continuous improvement. the data collected can be analyzed to arrive at concrete, data-driven design interventions that may improve the user experience. 
these alternative designs can then be sketched and prototyped as discussed. make sure to review week 4–5 for design and evaluation processe

do the following:
a. visualize the statistical data that can be captured from this universal usability “experiment”:
•	time to complete all tasks over a statistically significant set of atms
•	time expended for these atm steps or “subtasks”:
1.	entrance into atm (approach atm, read instructions to get started, insert card, enter pin, continue following prompted instructions)
2.	enter commands to make withdrawal
3.	receive cash, optional receipt, and card returned (with the preferred goal of leaving a positive balance in the account
•	objective and subjective user feedback and contextual observation regarding user performance of the above atm steps
b.  consider some of the guidelines, principles, and theories that drive the design which is related to the case study topic. (in a paragraph format)
c. manage the design process in an organized, well-defined, user- centered, iterative fashion. (in a bulleted form
Assistant: