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assistant: Sure! Here's a simple, layman-friendly summary of political psychology:

Political psychology is a field that studies how people think and behave in politics by looking at it through the lens of psychology. It tries to understand both individual actions, like how someone decides to vote, and group behaviors, like protests or public opinions. It also looks at political leaders and everyday people, and how they participate in politics formally (like voting) and informally (like community activities).

This field combines ideas and methods from different areas like psychology, political science, sociology, and communication, so it overlaps a lot with other studies. Because of this mix, it’s sometimes hard to clearly separate political psychology from these related fields.

Since it’s a blend of different disciplines, political psychology often deals with challenges about how to best combine different approaches and ways of thinking from psychology and political science.
user: In a human term and lay man's words, summarize:
A Short History of Political Psychology
Political psychology has a long past, but a short history. While
the origins of the interest in the relationship between psychological processes and political organization can be traced back
to ancient Greece, the philosophy of enlightenment and
nineteenth century social and political science (with widespread interest in crowd psychology, for example), political
psychology as a field and later as a discipline emerges in its own
right after WWII. McGuire (1993) distinguishes three phases in
the short history of political psychology: in the 1940s and
1950s, researchers were concerned with behavioral pathology
and the impact of personality on political processes, inspired
by psychoanalytic and behaviorist theories. During the 1960s
and 1970s, scholarly interest turned toward political attitudes
and voting behavior, largely based on newly available survey
data and statistical techniques that allowed, for example,
investigating the impact of political campaigns on attitudes and
voting behavior. During the 1980s and early 1990s, the field
was largely focused on political cognition and individual
decision making, thereby reflecting the cognitive trend
observable in other behavioral sciences as well. The citizen was
represented as a limited information processing machine that
was nevertheless able to take good enough decisions based on
various cognitive heuristics. While the first handbook of
political psychology was published in the early 1970s
(Knutson, 1973), it is during this period that a number of
textbooks explicitly devoted to the discipline of political
psychology appear, all clearly marked by the cognitive
approach to political psychology (e.g., Iyengar and McGuire,
1993; Lau and Sears, 1986).
user: In a human term and lay man's words, summarize:
A Short History of Political Psychology
Political psychology has a long past, but a short history. While
the origins of the interest in the relationship between psychological processes and political organization can be traced back
to ancient Greece, the philosophy of enlightenment and
nineteenth century social and political science (with widespread interest in crowd psychology, for example), political
psychology as a field and later as a discipline emerges in its own
right after WWII. McGuire (1993) distinguishes three phases in
the short history of political psychology: in the 1940s and
1950s, researchers were concerned with behavioral pathology
and the impact of personality on political processes, inspired
by psychoanalytic and behaviorist theories. During the 1960s
and 1970s, scholarly interest turned toward political attitudes
and voting behavior, largely based on newly available survey
data and statistical techniques that allowed, for example,
investigating the impact of political campaigns on attitudes and
voting behavior. During the 1980s and early 1990s, the field
was largely focused on political cognition and individual
decision making, thereby reflecting the cognitive trend
observable in other behavioral sciences as well. The citizen was
represented as a limited information processing machine that
was nevertheless able to take good enough decisions based on
various cognitive heuristics. While the first handbook of
political psychology was published in the early 1970s
(Knutson, 1973), it is during this period that a number of
textbooks explicitly devoted to the discipline of political
psychology appear, all clearly marked by the cognitive
approach to political psychology (e.g., Iyengar and McGuire,
1993; Lau and Sears, 1986).
assistant: Sure! Here's a simple, layman-friendly summary of the short history of political psychology:

Political psychology has been around as an idea for a very long time, going back to ancient Greece and early social science interests in how groups behave. But it only became its own special area of study after World War II.

From the 1940s to 1950s, researchers focused on how people's personalities and behaviors affected politics, often using ideas from psychology like Freud's theories.

In the 1960s and 1970s, the focus shifted to understanding political opinions and voting, thanks to better surveys and ways to analyze data. This helped researchers study how political campaigns influenced people.

Then, in the 1980s and early 1990s, the field started looking more at how people think and make decisions in politics, seeing voters as people who use quick mental shortcuts to decide, even if they don’t have all the information.

During this time, important books and handbooks about political psychology were published, helping to shape the field as we know it today.
user: In a human term and lay man's words, summarize:
The Societal Turn
In 1993, McGuire was correct in predicting that a fourth
wave of political psychology would concern research on
intergroup relations, social change, and ideological beliefs.
These new topics seem to reflect a deep change that has
occurred in political psychology since the mid-1990s. Much
like social psychology, political psychology has moved
toward closer scrutiny of societal issues related to power
relations between groups, political legitimacy, and civic
participation. One may speculate that this changing focus is
the result of changing historical conditions of the recent
past, including the breakdown of cold war certainties in
1989, growing economic inequalities in contemporary free
market societies, an increasing number of grievances and
claims by minority groups, tense political polarization in
many Western countries, and the various terrorist attacks
that have marked recent history.
This theoretical expansion of political psychology is associated with a significant geographical development of the
discipline. Since its beginning as a modern scientific discipline,
political psychology has largely been defined through North
American research. Accordingly, until the mid-1990s, nonAmerican political psychology was virtually inexistent. This
situation of American predominance has now radically
changed: the single most important development in the recent
history of the discipline is the growing interest for and the
massive expansion of research in political psychology in nonAmerican countries, in particular Europe. This is evidenced
with increasing attendance from European researchers at
political psychology conferences, with the number of papers
published by European researchers, and with the founding of
the new Journal of Social and Political Psychology in 2013 that
explicitly seeks to attract a broad international audience.
user: In a human term and lay man's words, summarize:
The Societal Turn
In 1993, McGuire was correct in predicting that a fourth
wave of political psychology would concern research on
intergroup relations, social change, and ideological beliefs.
These new topics seem to reflect a deep change that has
occurred in political psychology since the mid-1990s. Much
like social psychology, political psychology has moved
toward closer scrutiny of societal issues related to power
relations between groups, political legitimacy, and civic
participation. One may speculate that this changing focus is
the result of changing historical conditions of the recent
past, including the breakdown of cold war certainties in
1989, growing economic inequalities in contemporary free
market societies, an increasing number of grievances and
claims by minority groups, tense political polarization in
many Western countries, and the various terrorist attacks
that have marked recent history.
This theoretical expansion of political psychology is associated with a significant geographical development of the
discipline. Since its beginning as a modern scientific discipline,
political psychology has largely been defined through North
American research. Accordingly, until the mid-1990s, nonAmerican political psychology was virtually inexistent. This
situation of American predominance has now radically
changed: the single most important development in the recent
history of the discipline is the growing interest for and the
massive expansion of research in political psychology in nonAmerican countries, in particular Europe. This is evidenced
with increasing attendance from European researchers at
political psychology conferences, with the number of papers
published by European researchers, and with the founding of
the new Journal of Social and Political Psychology in 2013 that
explicitly seeks to attract a broad international audience.
assistant: Sure! Here's a simple, layman-friendly summary of "The Societal Turn" in political psychology:

Around the mid-1990s, political psychology started focusing more on big social issues like how different groups in society interact, social change, beliefs, power between groups, and how people take part in politics. This shift happened because of major world events like the end of the Cold War, growing economic inequality, rising complaints from minority groups, political divisions in many countries, and terrorism.

Also, political psychology was mainly studied in North America until the mid-1990s. Since then, a lot more researchers from other parts of the world, especially Europe, have joined in. This global growth is clear from more European researchers sharing their work and the launch of new international journals that connect political psychologists worldwide.
user: In a human term and lay man's words summarize: 
Methods in Political Psychology
The field relies on a variety of methodological approaches.
Survey research is privileged by political scientists to study
research questions requiring correlational and longitudinal
analyses, for example, dynamics of public opinion and voting
behavior, political values and ideological beliefs, and crosscultural differences in political attitudes. Experimental
approaches are more often used by psychologists to test causal
models, for example, concerning cognitive processes in rational
choice decision making. The recent shift toward research concerned with societal issues has brought qualitative approaches
to the forefront of political psychology, including discursive
and rhetorical approaches that enrich the traditionally positivist worldview of political psychology with a more constructivist epistemological orientation.
Institutionalization
While research in political psychology has existed since the
1940s, proper institutionalization of the discipline began in
1978 when the International Society of Political Psychology
was founded by Jeanne Knutson from the University of California, Los Angeles (UCLA). In 2013, the association had
about 800 members many of which attend the Annual Meetings that have been held every year since then, with rotating
locations between North America, Europe, and other locations
around the globe. A summer academy in political psychology
for young scholars is linked to the Annual Meetings. The society
publishes Political Psychology, the respected quarterly flagship
journal of the discipline, and, starting in 2014, the annual
series Advances in Political Psychology.
Moreover, a 3-week summer school in political psychology
is organized by Stanford University, and major associations
such as the American Political Science Association and the
European Consortium for Political Research have active political
user: In a human term and lay man's words summarize: 
Methods in Political Psychology
The field relies on a variety of methodological approaches.
Survey research is privileged by political scientists to study
research questions requiring correlational and longitudinal
analyses, for example, dynamics of public opinion and voting
behavior, political values and ideological beliefs, and crosscultural differences in political attitudes. Experimental
approaches are more often used by psychologists to test causal
models, for example, concerning cognitive processes in rational
choice decision making. The recent shift toward research concerned with societal issues has brought qualitative approaches
to the forefront of political psychology, including discursive
and rhetorical approaches that enrich the traditionally positivist worldview of political psychology with a more constructivist epistemological orientation.
Institutionalization
While research in political psychology has existed since the
1940s, proper institutionalization of the discipline began in
1978 when the International Society of Political Psychology
was founded by Jeanne Knutson from the University of California, Los Angeles (UCLA). In 2013, the association had
about 800 members many of which attend the Annual Meetings that have been held every year since then, with rotating
locations between North America, Europe, and other locations
around the globe. A summer academy in political psychology
for young scholars is linked to the Annual Meetings. The society
publishes Political Psychology, the respected quarterly flagship
journal of the discipline, and, starting in 2014, the annual
series Advances in Political Psychology.
Moreover, a 3-week summer school in political psychology
is organized by Stanford University, and major associations
such as the American Political Science Association and the
European Consortium for Political Research have active political
assistant: Sure! Here's a simple, layman-friendly summary of the methods and institutionalization in political psychology:

**Methods in Political Psychology:**  
Political psychology uses different ways to study people and politics. Political scientists prefer surveys—like questionnaires—to track things like how public opinions or voting habits change over time, people's political beliefs, and differences between cultures. Psychologists often use experiments to understand how people think and make political decisions. Recently, because the field started looking more at social issues, researchers also use methods like analyzing conversations and speeches to get deeper insights beyond just numbers.

**Institutionalization:**  
Although political psychology research started in the 1940s, it officially became a recognized field in 1978 when the International Society of Political Psychology was created. This group has grown a lot and by 2013 had around 800 members worldwide. They hold yearly meetings in different parts of the world and run programs like summer schools to train new researchers. The society also publishes important journals and books to share new research and ideas in political psychology. Major universities and organizations support these efforts, helping the field grow and connect globally.
user: In a human term and lay man's words summarize:
Individual-Level Processes
Personality Profiles of Citizens and Political Leaders
Personality is understood as being composed of traits, needs,
motives, and self-conceptions that predispose individuals to
relatively stable and consistent patterns of political thought
and behavior. Hitherto referred to as ‘temperament’ or ‘character,’ personality profiles have been amply used to explain the
behavior of both political leaders and followers. Psychodynamic approaches were dominant in the early days of research
on personality, referring to unconscious drives and mechanisms. The Authoritarian personality syndrome (Adorno et al.,
1950) was developed in the aftermath of WWII to explain
mass submission to political authorities, aggressive behavior
against minority groups, and uncritical endorsement of totalitarian ideologies. This pioneering study was further developed with research on dogmatic personalities that leads
individuals to be more receptive to rigid, closed-minded belief
systems (Rokeach, 1960). But it was not until the 1990s that
the ‘Big five’ became an almost consensually accepted general
system to describe personality traits through five dimensions
(extraversion, agreeableness, conscientiousness, neuroticism,
and openness to experience). Much research since then has
examined the relationship between personality traits and
political orientation, showing, for example, that openness to
experience is generally associated with left-wing support,
whereas conscientiousness is more likely to lead to support for
right-wing parties. Other studies have shown persistent links
between extraversion and openness to experience and various
forms of political participation, including voting, attending
meetings, campaigning, and signing petitions. Another
personality dimension concerns general needs and desires,
differentiated by McClelland (1985) into the three basic
user: In a human term and lay man's words summarize:
Individual-Level Processes
Personality Profiles of Citizens and Political Leaders
Personality is understood as being composed of traits, needs,
motives, and self-conceptions that predispose individuals to
relatively stable and consistent patterns of political thought
and behavior. Hitherto referred to as ‘temperament’ or ‘character,’ personality profiles have been amply used to explain the
behavior of both political leaders and followers. Psychodynamic approaches were dominant in the early days of research
on personality, referring to unconscious drives and mechanisms. The Authoritarian personality syndrome (Adorno et al.,
1950) was developed in the aftermath of WWII to explain
mass submission to political authorities, aggressive behavior
against minority groups, and uncritical endorsement of totalitarian ideologies. This pioneering study was further developed with research on dogmatic personalities that leads
individuals to be more receptive to rigid, closed-minded belief
systems (Rokeach, 1960). But it was not until the 1990s that
the ‘Big five’ became an almost consensually accepted general
system to describe personality traits through five dimensions
(extraversion, agreeableness, conscientiousness, neuroticism,
and openness to experience). Much research since then has
examined the relationship between personality traits and
political orientation, showing, for example, that openness to
experience is generally associated with left-wing support,
whereas conscientiousness is more likely to lead to support for
right-wing parties. Other studies have shown persistent links
between extraversion and openness to experience and various
forms of political participation, including voting, attending
meetings, campaigning, and signing petitions. Another
personality dimension concerns general needs and desires,
differentiated by McClelland (1985) into the three basic
assistant: Sure! Here's a simple, layman-friendly summary of **Individual-Level Processes: Personality Profiles of Citizens and Political Leaders**:

Personality is made up of traits, needs, motives, and how people see themselves, which together shape the way they think and act politically in fairly consistent ways. In the past, researchers used terms like temperament or character to talk about this.

Early studies focused on unconscious influences on personality. One important idea developed after World War II was the "Authoritarian personality," which helped explain why some people blindly follow strong leaders, show aggression toward minority groups, or support strict, controlling governments.

Later research looked at "dogmatic" personalities—people who prefer strict and closed-minded beliefs.

Since the 1990s, most researchers agree on a model called the "Big Five," which breaks personality down into five traits: extraversion (outgoing vs. shy), agreeableness (friendly vs. tough), conscientiousness (organized vs. careless), neuroticism (emotional stability), and openness to experience (open-minded vs. narrow-minded).

Studies found that people who are open to new experiences tend to support left-leaning politics, while more conscientious people often lean right politically. Also, personality traits like extraversion and openness are linked to being more actively involved in politics, such as voting, attending meetings, campaigning, or signing petitions.

Personality also includes basic needs and desires that influence political behavior, which researchers like McClelland have explored further.
user: In a human term and lay man's words summarize: 
Political Beliefs and Values
Political beliefs differentiate individuals and groups according
to their ideological orientations and political preferences.
Debates revolve around the question of the structure of beliefs
systems. In many studies, a single dimension (conservatism vs
liberalism or left- vs right-wing orientation) is used to differentiate individuals, but it becomes increasingly clear that onedimensional models are no longer adequate to account for the
heterogeneity and variation of political beliefs. There is today
a large consensus that at least two independent dimensions are
required, one organized around social and cultural issues
(traditional morality vs cultural freedom), and the other one
around economic positioning (egalitarianism vs meritocracy).
An important set of studies has, for example, analyzed the
complex and context-dependent relationships between Social
Dominance Orientation (assessing attitudes toward group-based
inequality) and Right-Wing-Authoritarianism (the ideological
equivalent to the authoritarian personality described above).
Values play also a central role as individual-level organizers
of political judgments and behavior. Schwartz’s (1992) theory
of the human values system paved the way for the systematic
analysis and comparison of the impact of values on political
behavior. Typically, left-wing political orientations are associated with values of universalism and benevolence, whereas
right-wing positions are related to the values of selfenhancement, power, achievement, and conformity
user: In a human term and lay man's words summarize: 
Political Beliefs and Values
Political beliefs differentiate individuals and groups according
to their ideological orientations and political preferences.
Debates revolve around the question of the structure of beliefs
systems. In many studies, a single dimension (conservatism vs
liberalism or left- vs right-wing orientation) is used to differentiate individuals, but it becomes increasingly clear that onedimensional models are no longer adequate to account for the
heterogeneity and variation of political beliefs. There is today
a large consensus that at least two independent dimensions are
required, one organized around social and cultural issues
(traditional morality vs cultural freedom), and the other one
around economic positioning (egalitarianism vs meritocracy).
An important set of studies has, for example, analyzed the
complex and context-dependent relationships between Social
Dominance Orientation (assessing attitudes toward group-based
inequality) and Right-Wing-Authoritarianism (the ideological
equivalent to the authoritarian personality described above).
Values play also a central role as individual-level organizers
of political judgments and behavior. Schwartz’s (1992) theory
of the human values system paved the way for the systematic
analysis and comparison of the impact of values on political
behavior. Typically, left-wing political orientations are associated with values of universalism and benevolence, whereas
right-wing positions are related to the values of selfenhancement, power, achievement, and conformity
assistant: Sure! Here's a simple, layman-friendly summary of **Political Beliefs and Values**:

People’s political beliefs and values help explain their political choices and attitudes. While it used to be common to think of political beliefs as just one simple scale—like left versus right—research shows it’s more complicated than that.

Now, most agree that political beliefs involve at least two separate areas:  
1. Social and cultural issues (like traditional morals versus wanting more personal freedom)  
2. Economic views (like wanting equality versus rewarding people based on their effort or success)

Studies also look at attitudes about inequality and authority, like how some people accept or reject unequal power between groups, and how some support strict social rules, similar to the old idea of the "authoritarian personality."

Values are important because they shape how people judge politics and decide what they support. For example, those with left-leaning views often value kindness, fairness, and caring for everyone. Those on the right usually value things like personal success, power, achieving goals, and following rules.
user: In a human term and lay man's words summarize:
Cognitive Approaches to Political Decision Making
Political decision making is one of the most important research
domains in political psychology, and rational choice theory is
the most commonly used theoretical framework to explain
decision-making processes. Basic assumptions of (normative)
rational choice theory are that individuals have a coherent set
of preferences, gather the necessary information to reach an
informed decision, evaluate alternative actions, and choose
actions that are optimally related to their beliefs and values.
Such decisions are expected to further individuals’ self-interest
and are therefore deemed rational. However, the rational
choice approach is confronted to a paradox, since research has
amply shown that in practice political decision-making virtually never follows these principles. People lack consistency in
their opinions, use information incorrectly, are overconfident
in their own choices, fail to adapt existing evaluations in light
of new information, draw unwarranted conclusions from
insufficient data, and express prejudiced opinions. Moreover,
political decision making, in particular voting, is only weakly
related to actual self-interest.
Following the implausibility of a ‘full’ rational choice
model, researchers have developed models of ‘bounded’
rationality that are based on similar assumptions as rational
choice theories, but that recognize individual and contextual
variation in decision-making processes and outcomes
(Kahneman, 2011). To compensate limited information,
cognitive biases and lack of motivation, bounded rationality
models such as behavioral decision-making theory describe
a number of cognitive strategies that help individuals to make
‘good enough’ decisions: simplifying the decision task, selectively filtering new information, interpreting information as
a function of preexisting
user: In a human term and lay man's words summarize:
Cognitive Approaches to Political Decision Making
Political decision making is one of the most important research
domains in political psychology, and rational choice theory is
the most commonly used theoretical framework to explain
decision-making processes. Basic assumptions of (normative)
rational choice theory are that individuals have a coherent set
of preferences, gather the necessary information to reach an
informed decision, evaluate alternative actions, and choose
actions that are optimally related to their beliefs and values.
Such decisions are expected to further individuals’ self-interest
and are therefore deemed rational. However, the rational
choice approach is confronted to a paradox, since research has
amply shown that in practice political decision-making virtually never follows these principles. People lack consistency in
their opinions, use information incorrectly, are overconfident
in their own choices, fail to adapt existing evaluations in light
of new information, draw unwarranted conclusions from
insufficient data, and express prejudiced opinions. Moreover,
political decision making, in particular voting, is only weakly
related to actual self-interest.
Following the implausibility of a ‘full’ rational choice
model, researchers have developed models of ‘bounded’
rationality that are based on similar assumptions as rational
choice theories, but that recognize individual and contextual
variation in decision-making processes and outcomes
(Kahneman, 2011). To compensate limited information,
cognitive biases and lack of motivation, bounded rationality
models such as behavioral decision-making theory describe
a number of cognitive strategies that help individuals to make
‘good enough’ decisions: simplifying the decision task, selectively filtering new information, interpreting information as
a function of preexisting
assistant: Sure! Here's a simple, layman-friendly summary of **Cognitive Approaches to Political Decision Making**:

Political decision making is a key topic in studying how people think about politics. The usual way to explain it is called "rational choice theory." This theory assumes that people know what they want, gather the right information, think through their options carefully, and pick the choice that best matches their beliefs and benefits them the most.

But in reality, people don’t usually make decisions like this. Their opinions can be all over the place, they often misunderstand information, are too confident in their choices, ignore new facts that don’t fit what they already believe, make guesses based on little evidence, and sometimes have biased or unfair views. Also, when they vote, it’s often not really about what’s best for their own interests.

Because full rational decision-making rarely happens, experts came up with the idea of "bounded rationality." This means people try to make good enough decisions without having all the information or perfect thinking. They do this by using shortcuts like simplifying the decision, paying attention only to certain information, and interpreting facts based on what they already believe.

In short, people make political decisions using shortcuts and rules-of-thumb that work well enough, even if they’re not perfectly logical.
user: in a human term and lay man's words summarize:
Political Communication
Media Communication
Communication between citizens and between citizens and
political leaders is another key topic for political psychology.
Research on mass media has analyzed how media shape
political outcomes by directing the public’s attention to major
issues (agenda setting) and by describing those issues as
a function of the communicator’s interests (framing effects).
Agenda setting shows how successful the media are in determining what citizens ‘think about,’ based, for example, on
research showing nearly perfect correspondence between the
issue priorities of the public and news organizations. Research
on framing in turn has shown that individuals are highly
sensitive to the way policies are described and survey questions
worded, and that even minor changes in the labeling of political alternatives can produce strong effects on public opinion.
For some, such findings challenge the validity of democratic
opinions, since opinions appear to be highly volatile as
a function of irrelevant pieces of information. Antidotes to
framing effects are deliberation, expertise, and exposure to competing frames (Druckman, 2004). Nevertheless, framing
effects can also be viewed as part and parcel of everyday
political reasoning, since people necessarily rely on peripheral
cues to form an opinion. Framing has also a strong strategic
dimension, since messages are deliberately framed by political
elites (parties, interest groups) to move opinions in the direction of their interests. Extremist groups, for example, may be
portrayed as exercising their right to freedom of expression, or
they may be described as a risk for public safety. Similarly,
poverty may be explained with individual behaviors or with
political choices, thereby altering attributions of responsibility
and ultimately affecting political decisions.
user: in a human term and lay man's words summarize:
Political Communication
Media Communication
Communication between citizens and between citizens and
political leaders is another key topic for political psychology.
Research on mass media has analyzed how media shape
political outcomes by directing the public’s attention to major
issues (agenda setting) and by describing those issues as
a function of the communicator’s interests (framing effects).
Agenda setting shows how successful the media are in determining what citizens ‘think about,’ based, for example, on
research showing nearly perfect correspondence between the
issue priorities of the public and news organizations. Research
on framing in turn has shown that individuals are highly
sensitive to the way policies are described and survey questions
worded, and that even minor changes in the labeling of political alternatives can produce strong effects on public opinion.
For some, such findings challenge the validity of democratic
opinions, since opinions appear to be highly volatile as
a function of irrelevant pieces of information. Antidotes to
framing effects are deliberation, expertise, and exposure to competing frames (Druckman, 2004). Nevertheless, framing
effects can also be viewed as part and parcel of everyday
political reasoning, since people necessarily rely on peripheral
cues to form an opinion. Framing has also a strong strategic
dimension, since messages are deliberately framed by political
elites (parties, interest groups) to move opinions in the direction of their interests. Extremist groups, for example, may be
portrayed as exercising their right to freedom of expression, or
they may be described as a risk for public safety. Similarly,
poverty may be explained with individual behaviors or with
political choices, thereby altering attributions of responsibility
and ultimately affecting political decisions.