Mission
At Mo-Mogambo, our mission is simple: to bring the rich and diverse flavors of Northeast India to every table. We are committed to celebrating our culinary heritage while blending it with beloved global dishes, creating a unique fusion that delights taste buds everywhere. Through innovation, authenticity, and a deep love for the flavors of the Seven Sisters states, we aim to offer memorable dining experiences that not only satisfy cravings but also make people feel connected to our roots.
Vision

this is the Mo-Mogambo- Mission, Vission, Brand Story, History recieved from client



Our vision is to make Mo-Mogambo a household name, not just in Northeast India, but across the country and beyond. We strive to become a leading brand known for our creativity, quality, and the way we infuse Northeast Indian flavors into globally loved dishes. We want people everywhere to experience the vibrant tastes of our region, whether they’re enjoying a momo or trying one of our unique fusion creations. With every dish, we aim to showcase the best of our culinary traditions while continuously innovating and evolving.
Brand Story
Mo-Mogambo was born from a passion for food and a deep love for the flavors of Northeast India. The idea was simple: to take something beloved, like momos, and elevate it by fusing it with global dishes in a way that feels fresh and exciting. We wanted to create a brand that stands out, offering a unique twist on fast food while celebrating the rich culinary heritage of the Seven Sisters states.
The name "Mo-Mogambo" reflects this vision—it’s playful, memorable, and captures the bold spirit of our brand. By focusing on innovative flavors and personalized dishes, we’ve created a space where tradition meets modern trends, and food lovers can experience something truly special. From momos to fusion dishes like Mo-Noodles and Mo-Thukpa, we’re constantly evolving, always driven by creativity and a commitment to quality.
History
Mo-Mogambo started in Assam with a vision to bring the vibrant flavors of Northeast India to a wider audience. We knew we had something unique to offer—dishes that blend the authenticity of local spices with popular fast food favorites. After launching in Guwahati in 2023, the brand quickly became a local favorite, thanks to our creative menu and dedication to quality.
What makes Mo-Mogambo different is our ability to fuse tradition with innovation. We've taken familiar dishes and infused them with the flavors of the Northeast, creating a food experience that's both comforting and exciting. Our journey hasn’t always been smooth, but each challenge taught us resilience, and today, Mo-Mogambo stands as a beloved brand with ambitions to make a global mark.


MISSION STATEMENT
Mo-Mogambo brings the bold, rich and diverse flavors of Northeast India to the table.
combining them with global dishes creating a unique fusion that delights taste buds everywhere.
we aim to offer memorable dining experiences that leave a lasting impression, making every meal a memorable experience.

values

bringing genuine, home-grown flavors to every dish.

Embracing change to stay ahead

We are committed to delivering excellence

Maintaining standards of quality

Authenticity
Innovation
Quality
Consistency

1. Primary Customers:

Age Range: 16-25 years
Profile: Includes students and young professionals, primarily in Northeast India but expanding to a national customer base.
Needs: High-quality, flavorful, and affordable fusion food in generous portions creative momo dishes like burger momo 
Channels: Customers find Mo-Mogambo through Google searches, word of mouth, Zomato, Swiggy, and recently via WhatsApp ordering.


generate 3 audience personas  student , employee and a businessman looking for investment in franchise 
demographics psychographics emotions, details hobbies, pain points, needs, available brands , motivation
may be .. generate something that will be important . for designing visual identity don't add too many points 

keep in mind the audience do some research from the internet about the typical Momo lovers in India . 

in terms of visuals what are the opportunities , what they are doing better and bad at i guess mostly have complicated un thought out logos and visuals , 

 and a few recommendations for me as a designer . and do you think that i am creating a short brand strategy is it too much or will be helpful ?