help me rewrite this essay for presenting the business model of France 24. My part will roughly touch the following major topics:

I - HISTORY

1/ A brief overview of the creation of the media + ownership
2/ Understanding of the positioning/market segment
3/ How did they build their audience ?


FULL HISTORY FRANCE 24

France 24 is a French state-owned international news television network based in Paris. Its channels broadcast in French, English, Arabic, and Spanish and are aimed at the overseas market.
The service started on 6 December 2006. It is aimed at a worldwide market and is generally broadcast by pay television providers around the world, but additionally, in 2010, France 24 began broadcasting online through its own iPhone and Android apps. It is a provider of live streaming world news which can be viewed via its website, YouTube, and various mobile devices and digital media players. The stated mission of the channels is to “provide a global public service and a common editorial stance”.[2]
Since 2008 the channel has been wholly owned by the French government, via its holding company France Médias Monde, having bought out the minority share of the former partners: Groupe TF1 and France Télévisions. The budget is approximately €100 million per year. The current director of France 24 is Vanessa Burggraf (since 2021).
History
Channel inception
The channel was created with the backing of president Jacques Chirac, with the aim of providing a French perspective of the news, which was dominated by English-language media outlets.
First project (1987–1997)
In 1987, then French Prime Minister Jacques Chirac expressed his desire for an international television news channel in French and had requested a report into the activities of current international broadcasts from France (Radio France Internationale, TV5, and to a certain extent Réseau France Outre-Mer) and noted the collective offering was “fragmented, disorganised and ineffective.”
In 1988, the government launched a new project, Canal France International (CFI), a package of programmes aimed at making programmes in French for foreign audiences, particularly in Africa, to be developed in parallel as a television channel.
The First Gulf War of 1990, relayed across the world by CNN International in particular, revealed the power of international news channels and their role in the formation of opinion. They wished to create the “CNN à la française” , a French-language equivalent of CNN.
Additionally with the creation of EuroNews in 1993 (with French-language commentary), the media presence of France overseas became more complex, more fragmented, and costlier, without being able to rely on a true round-the-clock international news channel.




Relaunched project (2002–2003)
In 2002, President Jacques Chirac relaunched the project to create a French international news channel:“We must have the ambition of a big, round-the-clock news channel in French, equal to the BBC or CNN for the English-speaking world. It is essential for the influence of our country. For our expatriates, it would be a live and an immediate link to the mainland”[11]
The subsequent wars in Afghanistan and Iraq reassured the authorities about the project, especially in February 2003, when the American broadcasters CNN, FOX News, and MSNBC opted not to broadcast the long applause given by the members of the United Nations Security Council after Dominique de Villepin gave his address on the Iraq conflict.[12]
Their goal: Broadcasting primarily in the French language, this service will assure a more important and more visible presence of France in the worldwide battle of images, and to contribute to the pluralism of international information by offering to our viewers the choice of a different viewpoint on the news, marked by a singular point of view of our country on world affairs, by its culture and by its own ideas, and to value its historical links and its privileged geography. The international news channel must contribute to a long-lasting strategy of influence of France in the world.
three candidates replied:
France Télévisions and RFI: to operate a channel entirely run by the public service sector;
Groupe TF1: proposed an international version of its LCI channel;
Groupe Canal+: proposed a news “factory” to reinforce its i>Télé channel, already seen in 47 countries but running at a financial loss.
Unsuccessfully attempted to group both Groupe TF1 and Groupe Canal+, it was then proposed a 50/50 partnership between France Télévisions and Groupe TF1 (whilst at the same time rejecting RFI), both groups possessing the technical means and experience of broadcasting externally.
Preparing for launch (2004–2006)
Before the launch, various disputes began to surface:
Unionised journalists working for France Télévisions denounced the potential alliance with the private sector, calling it “the marriage of the snake and the rabbit”;
Radio France International was angry that it would not be associated with the project
Other sections of the press criticised its modest budget of 80 million euro (compared with 600 million euro for BBC World). 
Birth (2006–2008)
“The project of the International French News Channel (abbreviated in French to CFII)[…] will allow us to propose our own country’s vision of world events and to reinforce its presence in the world.”[17]
its initial name difficult to pronounce (CFII, in French pronounced as C-F-I-I or C-F-2-I).[19] A new name was announced on 30 June 2006, “France 24” 
France 24 launched on 6 December 2006 at 20:30 CET, initially available online as a web stream, followed by satellite distribution a day later, covering France and the rest of Europe, the Middle East, Africa and the United States (specifically airing in New York State and the District of Columbia using two channels: one in English and the other in French). Since April 2007 the channel increased its reach, airing programmes in Arabic for viewers in the Maghreb, North Africa and the Middle East.[citation needed]
State takes over
In 2008 Groupe TF1 ceded its share in the channel to a government-owned holding company, Société de l’audiovisuel extérieur de la France (AEF), whilst conversely committing to producing programmes for the channel until 2015, making AEF sole shareholder for the sum of 4 million euro.[24]
Under one maison (2008–present)
In January 2012 AEF announced a merger between France 24 and Radio France International, a procedure finalised on 13 February 2012.
On 1 June 2015, on 10:00 and 17:00, the News from France 24 will have access to audio description for visually and hearing impaired equipment.


COMPETITORS
France 24 aims to compete with leading English-language international news channels BBC World News and CNN International. Its intention is to put more emphasis on debate, dialogue and the role of cultural differences. It also competes with Deutsche Welle, Al Jazeera English, and NHK World news channels. The Arabic programming competes with Al Jazeera‘s Arabic service, RT Arabic, BBC Arabic and Sky News Arabia. A new Spanish channel for the Latin American market launched in September 2017,[26] competing with CNN en Español, DW (Español), NTN24, TeleSUR, RT en español and CGTN Spanish.
Overnight simulcast
From 2 September 2016, France’s new news channel, France Info, started simulcasting France 24 from midnight to 6:30 am daily, when the channel doesn’t broadcast live except for newscasts every half-hour.


OWNERSHIP & FUNDING
From its creation in 2006 to 2008, France 24 is managed by a management board and a supervisory board. In 2008, the French State bought the shares of the two shareholders for an amount of 2 million euros each. Since then, France 24 has been a chain of the national program company France Médias Monde (formerly Exterior Audiovisual of France), 100% owned by the French State through the State Participation Agency (APE).
France 24 has two main sources of funding: the audiovisual license fee, paid by each household equipped with a television, and the state subsidy.




BUILDING AUDIENCE & AVAILABILITY 
France 24 is available by satellite in most of Europe, Africa, and the Middle East, as well as by cable and antenna in the US cities of Albany, Atlanta, Macon, and San Francisco. In the United States, Canada, and Central and South America, France 24 is represented by the American telecommunications company New Line Television, headquartered in Miami, Florida. As of August 2010, the network also became available to subscribers to the satellite television Dish Network.[27] As of November 2022, France 24 is available for streaming on Roku devices. An hour of France 24 news in English is shown in the United States on Free Speech TV at 6 pm Eastern and 2 am Eastern and on Link TV. In Australia several of France 24’s news programs are broadcast on multilingual broadcaster SBS as part of its World Watch programming.
The French, English, Arabic, and Spanish channels are all available live on the France 24 website, broadcast en direct (live) in Adobe Flash Video format. On 1 April 2007, the Irish terrestrial channel TG4, which is an Irish-language TV channel, began carrying retransmissions of France 24 overnight. Previously, it had retransmitted Euronews. France 24 was also available on Livestation.
In 2007, France 24 started a VOD service on Virgin Media, allowing customers to access weekly news updates and programmes to watch when they choose. The use of a free application means that France 24 is also available live and VOD on mobile phones throughout the world. An official App for the iPhone has also been released.[28]
In October 2009, France24 relaunched its website France24.com with a complete video archive as well as a video-on-demand service whereby the viewer may watch any of the three channels with the ability to replay the past 24 hours of programming anytime. On 1 March 2010, France 24 released live streaming with experimental automatic transcription in association with Yacast Media, the search engine Exalead, Vocapia Research, and Microsoft.[29]
On 2 March 2010, Iran blocked the news website of this French broadcaster.[30]
On 9 January 2011, France 24’s English and French channels officially switched to 16:9 widescreen at 02:00 CET, and the Arabic channel switched to widescreen later that day at 06:00 CET. Graphics were modified to fit the new format. The studio design was not altered. The video player at France24.com was also amended to accommodate the new format.[31]
France 24 is a supporter of the Hybrid Broadcast Broadband TV (HbbTV) initiative, which is promoting and establishing an open European standard for hybrid set-top boxes for the reception of broadcast TV and broadband multimedia applications with a single user interface, and has announced that it will launch an HbbTV interactive news service in 2012 via the Astra 19.2°E satellites with support from Orange and SES.[32]
In New Zealand, the channels are available via Sky Network Television on channel 100 (English) and 101 (French). It is available via Now TV in Hong Kong and in Sri Lanka this channel is available via Sri Lanka Telecom Peo TV on channel 27. In Pakistan, the channel is available on most cable systems, PTCL Smart TV and NayaTel.
On 3 October 2014, France 24 began live streaming the channel on YouTube.[33]
On 25 September 2017, France 24 launched a Spanish-language channel,[34] whose newsroom is located in Bogotá, Colombia.[35] Its local partner is Televideo.[36] As of May 2020, it broadcasts 18 hours of programming a day (13:00 Paris time/06:00 Bogotá time – 05:00 Paris time/22:00 Bogotá time),[37] and simulcasting the English-language channel during the remaining time (early hours in South America).
On 9 January 2018, France 24 was pulled from Spectrum cable TV.[citation needed]
In 2019, France 24 joined the line-up of channels provided by Channelbox in the UK on Freeview channel 271, joining its feed via the Vision TV Network on channel 264.[38][39][40][41] However, as of 2020, only the French-language version of the news service was being broadcast in the UK.
On 1 August 2020, France24 was launched on OpenView in South Africa as a replacement for BBC World News

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2. Positioning: Understanding France 24’s Market Segment
To understand France 24’s impact in the global news market, we must analyze its positioning and market segment, two core aspects of its identity and strategy. France 24 entered a saturated media environment in 2006 when global news channels like CNN International, BBC World News, Euronews, and the rising Al Jazeera were already well-established. France 24 defined its unique niche within this ecosystem by focusing on cultural diplomacy, regional relevance, and technological foresight while staying true to its identity as a public service broadcaster.
Let’s break it down into the following key components:

A. Public Service Mission: Representing France Abroad
Unlike many of its competitors, France 24 is a fully state-funded, government-owned broadcaster. It is not merely a source of news but also an extension of French foreign policy. By providing a window into France’s values—justice, equality, and human rights—France 24 aims to promote the country’s cultural legacy and enhance its “soft power.”
This public mission is rooted in the belief that international broadcasting can shape perceptions of France, connect with Francophone communities abroad, and strengthen France’s global influence in geopolitically sensitive regions. For example, its programming emphasizes diplomacy, global solutions to conflicts, and multiculturalism, reinforcing an image of France as a champion of unity and dialogue.
France 24 also reflects its public service focus through debate-driven content. Its shows analyze stories with an emphasis on free discussion of diverse perspectives—highlighting France’s democratic values.

B. "The French Perspective" on Global News
France 24’s core identity lies in applying a French lens to global events. While competitors like CNN, BBC, or Al Jazeera present content aligned with their cultural, economic, or geopolitical narratives, France 24 strives to emphasize debate, diversity, and decolonial perspectives.
A good example is its coverage of global conflicts and international diplomacy. France often takes more multilateral, humanistic approaches to issues like war, migration, and climate change, and France 24’s stories reflect this ethos. It doesn’t prioritize fast, breaking news but rather investigates long-form political analysis, interviews, and debates that align with these principles.
Furthermore, France 24 provides programming relevant to viewer sensitivities in regions like Africa and the Middle East. For instance, during the Arab Spring, the channel emphasized emerging voices that were not always covered by Western media—a point that resonated with diverse audiences.

C. Multilingual Broadcasting
What truly sets France 24 apart is its ambition to broadcast its perspective in four major global languages:
French – Maintaining strong ties with Francophone nations globally, particularly in Africa.
English – Competing directly with CNN, BBC, and other major players in global news markets.
Arabic – Expanding influence across the MENA (Middle East and North Africa) region, often against stiff competition from Al Jazeera Arabic and BBC Arabic.
Spanish – Reaching new audiences in Latin America and Spain since 2017.
This multilingual structure isn’t just about scale; it allows France 24 to tailor its messaging to specific cultural contexts. For example:
The Arabic channel prioritizes issues in the Maghreb and the Middle East, often addressing stories relevant to historically French-linked regions like Algeria, Morocco, and Tunisia.
In Spanish, the network delivers content focused on Latin American politics and social movements, countering regional competitors like CNN en Español and NTN24.

D. Regional Targeting
One of France 24’s standout strategies is its regional focus, anchored in France’s historical and cultural ties to key territories. The channel prioritizes regions where French engagement is traditionally strong, such as:
Africa (Francophone and Beyond)
Africa is arguably France 24’s strongest regional market, and for good reason:
The network uses French programming to connect with Francophone populations in countries like Côte d’Ivoire, Mali, and Senegal.
Its deep understanding of African politics, culture, and socio-economic issues helps it address topics that resonate with viewers.
Surveys from 2023 consistently rank France 24 as the most-watched international news channel in Francophone Africa.
The MENA Region
France 24 is also heavily focused on the Maghreb and Middle East, where its Arabic programming has positioned it as a credible alternative to Al Jazeera Arabic. Given France’s historical colonial connection to North Africa, the network often serves as a trusted source of news.
Latin America
France 24’s Spanish-language channel, launched in Colombia in 2017, demonstrates its commitment to targeting diverse regions. The programming emphasizes strong reporting on Latin American politics while weaving in France’s values of justice and solidarity.

3. Building an Audience: Strategies for Growth
Having established its position as a unique and competitive broadcaster, France 24 needed to grow its audience. Over the years, it has deployed a blend of regional targeting, technological innovation, and a growing digital presence to expand globally.

A. Digital-First Strategy
One of the most vital growth strategies has been France 24’s embrace of digital platforms. At the core of this strategy is an understanding of changing audience behaviors, especially among younger, mobile-first consumers.
Mobile and Apps (2010)
France 24 was among the first international broadcasters to introduce 24/7 streaming apps for iOS and Android in 2010. This allowed it to reach people anywhere, at any time, on smartphones and tablets.
Live-Streaming and VOD (2014)
By 2014, France 24 was live-streaming its programming on YouTube, cementing its presence as a digital-first broadcaster. The video-on-demand (VOD) feature allowed audiences to replay missed broadcasts, aligning France 24 with the Netflix-era demand for flexibility.
Social Media and Expansion of Digital Traffic
France 24’s digital platforms have grown exponentially. By 2018, it was achieving 16.5 million monthly visits and 45.6 million video views per month across its website and apps.
Social media platforms, including Twitter, Facebook, and YouTube, have become critical for engaging global audiences, enabling viewers to share, discuss, and access news in new ways.

B. Accessibility and Platform Diversity
France 24 is available across a wide variety of platforms, from traditional television providers to digital platforms like Roku, Freeview, and streaming services. By 2023, it had reached 355 million households in 183 countries, ensuring its programs are accessible even in remote markets.

C. Tailored Regional Content
Finally, France 24’s programming is always tailored to the cultural nuances of its target audiences. For example:
In Africa, its French-language content often highlights localized concerns like economic development, political transitions, and cultural preservation.
For the Maghreb and MENA, its Arabic team focuses on reporting sensitive cultural and religious topics with care, building trust in the region.
These efforts make France 24 feel relevant and relatable in regions where global media is often seen as distant or out of touch.

D. Strategic Partnerships
France 24 has also benefited from collaborations with French institutions and global broadcasters. Partnerships with AFP (Agence France-Presse), Radio France Internationale, and TV5 have extended its influence and cemented its status as a trusted journalistic player.