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# Chapter 1454 - Commotion in Treasure Yellow Heaven
## Chapter 1454: Commotion in Treasure Yellow Heaven
**Translator:** Atlas Studios  __**Editor:** Atlas Studios
The price fell!
As Fang Yuan’s price fell, Xie Bao Shu and the other sellers had to lowertheir prices too after a few days.
However, they did not lower their prices much, they were in sync — at the sameprice as Fang Yuan.
“I am a newcomer in the year Gu business, my identity is mysterious andunknown, compared to me, Xie Bao Shu, Rong Xin, and Wang Ming Yue are reputedfigures with many years of experience, they are deeply trusted. Thus, as longas they lower their prices to match me, those who want to buy year Gu willapproach them instead.”
Fang Yuan knew deeply about the plan of Xie Bao Shu and the rest.
This was the advantage that Xie Bao Shu and the rest had over Fang Yuan, theiryears of being in the business had deeply affected the buyers, it was not ajoke.
“However… so what if they do this?” Fang Yuan smiled lightly.
On the day Xie Bao Shu and the rest lowered their prices, Fang Yuan loweredhis price again.
The Gu Immortals in treasure yellow heaven were focusing on this huge pricewar, the moment Fang Yuan lowered his price, news spread rapidly, before long,many of the forces and Gu Immortals concerned about this matter learned aboutit.
“After hearing that Xie Bao Shu lowered his price, I wanted to buy from him.After all, I do that every year.”
“True, except I prefer Rong Xin’s goods.”
“But that fourth seller lowered his price again, he is truly rich, he wants tochallenge the three main sellers.”
The buyers were overjoyed and relaxed, in this price war, they were the oneswho benefited the most.
Staying on the fence and watching this show, it was a very joyful thing tosee.
At the same price level, Fang Yuan was not their match, but the moment helowered his prices, his advantage became huge.
After all, Fang Yuan’s goods were very high quality and cheap, would those GuImmortals be so stupid as to buy expensive goods instead?
Thus for the following day, Fang Yuan’s business was booming, the other threesellers had no business.
After hearing this, Central Continent Gu Immortal Rong Xin laughed, coldly ofcourse.
He spoke with the other two: “Very interesting, this person really wants tochallenge us to a price war.”
Wang Ming Yue smiled: “All these years, nobody could match our status. Thistime, I want to see how strong this person is.”
Xie Bao Shu added: “Then let us lower our prices too.”
There was nothing to say, since Fang Yuan reduced his prices, the other threesellers followed, their price was the same as Fang Yuan’s year Gu.
They had hesitated earlier already. Since Fang Yuan was initiating the ‘war’,the three Gu Immortals were confident in their finances, they followedrelentlessly.
During the second price reduction.
There was a small commotion in treasure yellow heaven.
The rest of the Gu Immortals started to get excited, because they knew thatthis was only the second price fall, the war had just started, there was goingto be a third and fourth time later.
“But it will depend on the mysterious fourth seller on when he reduces hisprice again.”
“Any price reduction is a fall in profits for the seller himself. Earlier, thefourth seller initiated the war, while the three main sellers have no fear injoining in, they had full confidence in themselves.”
“That’s right, the third reduction might be coming soon, but we do not knowwhen.”
The Gu Immortals conversed among each other.
Normally speaking, it was very common to reduce prices in such situations, butthere was an interval between each reduction.
Because the seller needs to observe the market and think about the decisionsto make.
Reducing the price was a double-edged sword, it could undercut thecompetitors, but it would harm one’s own benefits.
If the seller saw good prospects in the market, they might not reduce pricesanymore. They needed to defend their own benefits, if they reduce the pricesfurther, even if they increase the quantity sold, they would not earn muchprofits, after all, competitors would reduce prices too.
If the sellers refuse to give in and constantly reduce prices, competingwithout restraint, they would collapse together.
There were basically no Gu Immortals who would do this and ruin the market foreveryone.
The sellers were not stupid, they wanted to earn profits, if they only caredabout competition and disregarded profits, why would they sell anything?
Sellers were smart, but buyers were intelligent too.
After the three sellers reduced their price to Fang Yuan’s level, they stoppedbuying, the sales of year Gu became very ‘pathetic’. Because the most crucialperson in this price war was Fang Yuan.
And the moment Fang Yuan reduced his price, they would buy a bit.
Why?
Firstly, in terms of prices, Fang Yuan selling at a lower price would be morebeneficial to them. Of course, they were encouraging him to continue competingwith the three sellers and reduce prices. Eventually, Fang Yuan will be unableto endure it, because the one to lower the prices will suffer losses. Butafter the prices reach the lower limit, the buyers would benefit the most.
If the four sellers end up at the same price, they would not buy the year Gufrom Fang Yuan.
A price war made good use of such psychological tactics.
After the second price reduction, the four sellers reached the same priceagain. Fang Yuan’s actions were out of expectations, he was paying closeattention to treasure yellow heaven, the moment the three sellers reducedtheir price, he reacted and reduced his own price again.
“Hmm?!” Many people were astonished, Fang Yuan’s reaction was simply too fast.
And from his speed, many people could sense his firm and determined attitude.
“He is well prepared for this.” Rong Xin sighed, he felt a little pressure ashe had the least stock among the sellers.
Towards the later stages of this price war, when the commodity prices are low,sales would boom. By then, if he had low stock, it would be very awkward.
There are buyers but no goods?
Not only would he be out of the game, buyers would think of him as unreliable,his reputation accumulated over the years would be ruined.
Rong Xin did not want that to happen.
He asked others to refine year Gu at full speed to replenish his stock whilethinking if he should reduce prices again.
More specifically, if he should reduce the price until his competitors couldnot and dare not try to follow him, because it would result in major losses.
But he would not lower prices by too much, buyers must continue to think thatthey could continue watching without doing anything.
In that case, as long as he had enough time, Rong Xin could replenish hisstocks and win at the final moments of the price war.
“However, in this case, if I reduce prices drastically, the other two partieswill know that I do not have much stock now.” Rong Xin was very hesitant.
Since he could think of this to alleviate his crisis, the other two partieswere also experienced sellers, they could naturally deduce his currentsituation.
Deductions were not hard to do.
People with experience were sensitive to such changes.
That way, if Rong Xin did this, he would be exposing his weakness, he wouldlikely get kicked out of the game earlier.
Thus, not only was he hesitant, he had a headache.
A huge headache.
Because he needed to think about the buyer and seller mentality while alsopaying attention to his competitors.
Right when he was hesitant and indecisive, Xie Bao Shu and Wang Ming Yuelowered their prices again.
The price fell like earlier, maintained at the same level as Fang Yuan.
They had sufficient stock, especially Wang Ming Yue, they were not anxious.Since Fang Yuan wanted to compete and reduce prices, they would follow. Afterall, they would gain the market share if prices were equal, they had a hugeadvantage.
This was the third drop in prices.
After hearing news, Fang Yuan laughed heartily as cold light shone in hiseyes: “In that case, I will speed things up.”
This time, he lowered prices again. And this fall was drastic, far beyond theearlier rounds.
This time, there was a huge commotion in treasure yellow heaven!
The buyers were excited, this was the result that they wanted, they had waitedso long for this victorious moment.
“It fell by this much?!” Xie Bao Shu had a solemn expression, he could feelFang Yuan’s overpowering attitude. If the earlier few rounds were lightpunches, this was a heavy kick.
But Xie Bao Shu had to react to it.
If not, he would be kicked out of this war.
Buyers had no loyalty after all, price wars were very cruel.
Xie Bao Shu was the first to lower prices, followed by Wang Ming Yue as theyreached the same prices again.
Rong Xin had a huge headache!
He had wanted to drop his prices drastically earlier, but in his moment ofhesitation, the opponent acted before he did anything.
This way, not only would his earlier plans be ruined, if he wanted to go aheadwith it, he would need to reduce his prices even further.
But that would be a dangerous price, because if it becomes lower than theusual year Gu sale price of previous years, the buyers would start buyingenthusiastically.
“Or maybe that mysterious seller has little stock? He has the same plan asme?” Rong Xin had his final bit of hope.
He was the last to reduce his price, following the other three.
“They all lowered their prices. Hahaha.” The buyers were very happy, but thehappiest part had yet to come.
When Rong Xin lowered his price, Fang Yuan continued to lower his year Guprice again.
And this time, it was even larger than before.
Treasure yellow heaven was in a commotion!
The three sellers were shocked!
“This fellow… this will be a tough one…” Xie Bao Shu had a grim expression, hewas originally relaxed and cool, he acted casually and without emotions, butnow he could not contain himself anymore.
Fang Yuan reduced the prices and shrunk the profits of the year Gu business,for the three sellers, if they followed, they would suffer great loss ofprofits!
“He is going all-out.” Wang Ming Yue was tongue-tied, she had a chillyfeeling.
She had not felt this for a long time already.
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