1.
Question 1
As Product Manager, to focus in on desirability, which of the following steps should you take?  

1 point

Hold focus groups to get to know your customers and what they think about the product.


Conduct user interviews to learn more about your potential customers and what they are looking for.


Conduct user testing to see if customers like the product once they use it.


Add new and exciting product features.

2.
Question 2
You are interviewing at a company that says they use agile. You ask them to walk you through their product cycle and they respond by stating they use an innovation-friendly process. What follow-up question could you ask to show you understand innovation-friendly methods?

1 point

How much of your time did you spend budgeting and cost optimizing?


How are you achieving mass product distribution?


Who is involved in your focus groups?


How do you balance qualitative and quantitative observations?

3.
Question 3
During your interview at a large software company, management states their primary learning vehicle for product development is conducting focus groups. How would you evaluate this statement?  

1 point

With focus groups, there is no need for a product proxy.  


They are using an innovation-friendly model.  


The company is forward thinking by using focus groups.  


They have lots of opportunities to improve their customer discovery/learning  

4.
Question 4
You are a Product Manager and your supervisor asks you to think about taking over the Product Owner role. Before giving an answer, you want to evaluate different areas. Since you care about project success, which three of the four following questions will you ask yourself before answering your supervisor?

1 point

How much time do I have?  


How are things currently going?  


Is there someone else who wants to do it?  


Do I know enough about agile?  

5.
Question 5
You are the Product Manager and your development team has just demoed a new feature. At this demo, there was a lot of surprise and apprehension on the part of the stakeholders. Which of the following best represents what this reaction is telling you?
1 point

You should take over the Product Owner role


The product is not good


The Product Owner is performing well in their role


You need to look at how the Product Owner role is working

6.
Question 6
A member of the support team tells you that everyone is feeling overwhelmed because they each operate individually and give customers slightly different answers. Which of the following is the best first action you could take to improve the internal support team's work environment?
1 point

Tell them to only stay with each customer for 10 minutes


Go to support services and help them for one day


Equip them with the right playbook


Hire more people

7.
Question 7
Based on this course, how would you convince your team that offering consulting with a product is important?  

1 point

You need to rush the product completion timeline and consultants will enable you to finish earlier.  


Explain that every competitor is using consulting services and in order to stay competitive your company needs to as well.  


Tell them the consulting team will fix whatever issues they are facing and they will not have to do any of the work.  


Explain the persistent low point you've observed in the customer journey and how consulting services can help fix it for now and, at the same time, allow for more observation and surfacing of ideas about how to ultimately solve the problem.   

8.
Question 8
Oh, no! Product sales are very slow, so your sales team asks your main customer what they would like to see in the product. You build in the requested features, but find customers are still not buying your product. How should you change your approach?   
1 point

Learn more about your product/market fit and share that information with your sales team.  


It is most important for you and your sales team to talk with more than one customer about product enhancements.  


Stop changing the features of the product and stick with the original design. Your sales team can keep selling.  


Direct sales and marketing to provide customers with deals or incentives so they buy the product.  

9.
Question 9
You are a Product Manager and find yourself in a meeting with management and shareholders. Which type of financial reports are mostly likely to be relevant to the shareholders?
1 point

Managerial accounting


Accrual basis accounting


Cash basis accounting


Financial accounting

10.
Question 10
Which of the following diagnoses is most likely to severely limit valuable innovation?
1 point

Some teams are working very quickly to meet deadlines but mistakes are being made.


Some teams are not working well.


You notice your teams are working in silos.


Some teams are not meeting their deadlines.