how can I use the strategy in this video to get into top colleges? since I can remember my older sister
wanted to be a doctor she went hard in
school and was bringing home straight
A's every year I didn't know what I
wanted to be I was bringing home empty
PSP boxes with weed inside them but
whatever
ah
none of my parents really expected
anything academically out of me I mean
they yelled and bitched on The Daily but
I never studied I never did homework
heck half of the time I didn't even
bring my backpack home so needless to
say when it came time to apply for
University hopes weren't too high for
the boy hopes for my sister on the other
hand were Next Level she was
volunteering at Old Folks homes working
jobs getting reference letters written
the whole nine to get into a top
university in the province me on the
other hand well my uncle owns a car
dealership so I just called him up and
said yo hook up some volunteer hours and
he did so I just stayed home and
collected the volunteer hours I needed
to meet the school's requirements but
around grade 11 I started reading more
self-help discovering things like
copywriting and direct response and
started to go hard in those aspects a
side benefit of doing so was my grades
in schools somehow started to improve as
well I ended the year with the 82.5
average which wasn't great by any
stretch of the imagination but it was
like going from Rags to Riches for me
anyhow around this stage it was time to
apply to University since I was a
youngin I always thought I would just
end up at the local College down the
street you know Community College type
of just get the degree to make the
rents happy and be on your way that was
the plan but then I had a funny thought
how funny would it be if I got accepted
into the same University as my older
sister at this time the acceptance rate
for my sister's University was very low
so the next thought I had was a limiting
one come out into Edge that would never
happen don't even entertain the thought
just fill out the application into the
college down the street and call it over
there so I did I filled out that
application sent it and then I did what
I always tell you to do I said it
let's just submit an application to my
sister's University too what the hell so
I opened it up and on the first page is
said minimum grade requirement 83
average I looked at my average of 82.5
and said and whatever close enough I
guess they'll just have to round up a
bit no big deal and hit proceed filling
out the fields until it was time for the
essay questions the essay questions was
where I was planning to make my mark
this is the case because prior to this I
had been going hard with copywriting I
had read all of halbert's Carlton's
Schwartz Kennedy stuff so I knew how to
work the pen a little bit I knew how to
get the people going this was my one and
only skill so I fired open a word doc
and typed out the asset question at the
top I forgot what it was but it was
probably some generic like why
should we let you in so I took a deep
breath pray to the gods of direct
response and reverse engineered the
question like any good copywriter would
by getting inside my Target's head I
asked myself what type of person does
this University accept and why what's in
it for the University then I
brainstormed answers for the question
what type of person does this University
accept I was doing a lot of thinking and
thought well they probably accept smart
talented ambitious individuals who want
to put their name on the map the reason
they accept these individuals visuals is
because they're likely to perform well
in the University without getting kicked
out so the university continues to
receive tuition plus has a higher
completion and success rate this means
these individuals are more likely to get
fancy jobs which the university can then
use as marketing to get more students to
enroll what's in it for the university
is this University wants to build an
Alumni network of Highly Successful AKA
rich people so they can collect
donations from these individuals in the
future plus use their name as marketing
to get more and more students to enroll
in the University generic like that
is what I came up with then I took out a
page of the good old copywriting manual
and listed down everything I had going
against me
grades check low volunteer hours
check no real work experience check I
knew I had to address these objections
otherwise my application would come
across as one big joke which it kind of
was but I didn't obviously want them to
know that so I brainstormed answers to
the questions then I rolled up my
imaginary sleeves and told the mother of
all stories my entire essay used the
copywriting storytelling approach while
addressing the above objections while
highlighting the benefits the university
would gain the whole essay took me about
45 minutes then I rolled down my
imaginary sleeves hit submit didn't tell
anyone and was done with it
that was a funny joke I thought then
weeks went by and more weeks I didn't
hear anything back then I forgot about
it out of mind completely Latin week
later surely thereafter a letter arrives
in the mail my mom sorts the mail sees
the University's logo on one of the
letters and calls my sister down there's
a letter from your University for you
she says my sister walks down and grabs
the letter mom this isn't for me it's
for touch
for tej my mom replies why is your
University sending a letter to touch
I don't know tedge yeah there's a letter
for you from your sister's University
open it at this moment my thought was
simple oh I instantly thought I had
totally forgotten about this and this is
probably the rejection letter and this
is going to be crazy embarrassing and
I'm going to be the source of laughter
for weeks to come because my family has
no chill but whatever I open it and read
the first line the first line says
congratulations you've been accepted I
start laughing and then I show my mom is
this some joke no way she responds no
idea I reply truthfully I thought it was
a joke too nobody could believe it but
it was real several long days later next
week I go back to high school and the
law teacher goes around asking everybody
what university they're going to after
after graduation
he asks me and I tell him no seriously
Taj what university he replies I tell
him again no way that's what I said I
reply and the entire class stops shortly
thereafter my friend from the class
walks over to me and says dude what the
I have a 95 average and I didn't
get accepted how the did you get
accepted and it was at that moment I
realized that the grades you get matter
but a little bit of copy goes a much
longer way the reason I'm sharing this
story is because if I didn't get into
that University I would have continued
hanging with the same friends I would
have continued thinking small I would
have continued doing what everybody
around me was doing and there is no
doubt in my mind that I would be working
a dull nine to five right now as a
result in hating life
copywriting ultimately saved my life
because by getting into that University
my entire Paradigm shifted and my
friend's Circle changed which in return
allowed a new and improved tedge to be
born so maybe it'll save your life too
in ways you can't even imagine right now
that's why I highly recommend that you
learn copywriting
and as far as my sister goes this story
has a happy ending for her too she ended
up making her dreams come true and
became a doctor
that's it for this video thanks for
listening and watching your friend tedge
[Music]
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