Below is my assignment brief (i copied from pdf and pasted it here, so you may need to re-organise them for your understanding, especially the tables involved).

Assignment Brief
Course/Programme: BA (Hons) Marketing Management
Level: 5
Module Title: Consumer Behaviour and Relationship Management
Module Leader: Nadia Durrani
Assignment title: Group presentation
Assignment number: Component 1
Weighting: 50% of overall module grade
Date given out: -
Submission date: 08/09/2024
Eligible for late submission (3 
working days, with penalty)?
No. 
Method of submission: X Online only Online and paper 
copy
Special instructions for 
submission (if any):
Group Presentation – 15 mins. It is a group presentation, 
and all members of a group must be physically present at 
the same time.
The presentations will take place in the Week 9 of 
teaching (week commencing 26/08/2024). Groups can 
book slots with their lecturers during the classes.
Date for results and feedback: 29/09/2024
Learning outcomes assessed LO3. Appreciate the role of customer
relationship management in the success of an 
organisation.
LO4. Develop a deep understanding on how to
apply marketing theories and techniques in
attracting and retaining customers, in order to
create and manage customer loyalty.
Assignment 
Working in a group of 3 and drawing on the theory and concepts of loyalty introduced in this 
module, along with the case studies provided analyse the current customer relationship 
management strategy for an organisation of your choosing. This should be an organisation 
which focuses on consumer sales. Your group will then recommend a strategy to improve 
customer retention and satisfaction.
The chosen organisation must be agreed with the tutor latest by Week 3 of teaching.
Suggested Structure and Marking Guidance 
To include Weightage %
Introduction of the group members 
Introduction 
• Introduction to the topic
• Brief overview of the topics that will be covered in the 
presentation.
10%
An analysis which provides an overview of the current CRM 
strategy for your chosen organisation
• Identify the current strategies used by your chosen company to 
maintain customer relationship and retention.
• Also, highlight major issues in the area
20%
The organisations current or potential segment 20%
A strategy to improve customer retention and satisfaction 
• Discuss the theories, you may consider the following:
Relationship Marketing Theory
Modern CRM theory etc.
• Application of theory on the organization to suggest a 
strategy to improve customer retention and satisfaction.
20%
Measurement and evaluation of your strategy 
• You must support these recommendations by the theories you 
discussed earlier.
• Provide strategies to tackle with issues related to checkouts 
and customers’ reactions
• Recommend additional strategies to help improve the existing 
Customer relations.
Be creative!
25%
Conclusion 10%
Reference list (where applicable)
• Harvard referencing style must be used.
5%
Assessment Guidance
• Your work should be professionally presented and should put forward structured 
arguments supported by referenced academic sources throughout and using 
examples to illustrate your discussion. In-text referencing is mandatory where 
applicable. Please note that without any academic referencing the work will receive a 
referral grade.
• The groups can have maximum 3 students. The students’ names should be included in 
the slides they have created.
• This group presentation carries 50% of the overall module grade.
• This presentation will be for 5 mins for each group member (minimum 3-4 slides per 
person).
• Students are expected to include speaker notes in PowerPoint presentation in the 
‘Notes’ section. All supporting arguments and relevant text should be included in the 
‘notes’ area of PowerPoint presentation.
• You will be graded individually on the part of the presentation you produce and 
deliver.
Note: You are expected to complete this assignment using the recommended textbook and academic 
sources (using Discovery to access them) without relying on ChatGPT or any other AI language model. 
Essential Textbooks
Egan, J. (2011) Relationship Marketing. Harlow: FT Prentice Hall
Hoyer, W.D., Macinnis, D. J., Pieters, R., Chan, E., and Northey, G. (2021) Consumer Behaviour: 
Pacific Edition 2
nd edn Victorria: Cengage
Kimmel, A. (2018) Psychological Foundations of Marketing. Abingdon. Routledge
Sethna, Z. (2023) Consumer Behaviour. London: Sage.
Recommended Textbooks
Solomon, M., Russell-Bennett, R., & Previte, J. (2012). Consumer Behaviour. Pearson 
Higher Education AU.
Baran, R.J., Galka, R.J., Strunk, D.P. (2008) Principles of Customer Relationship 
Management. OH: Thompson
Reference Citations
In-Text Citation is mandatory for a pass grade
• Cite references in the text with author name/s, year of publication, and page number in 
parentheses (“Harvard system”)
• Author's or editor's surname. This could be an organization, e.g., BBC
• Year of publication
• Page number(s)
• Enclose the whole citation in round brackets unless the author is the subject of the 
sentence, e.g., Hoyer et al. (2021, p.13) argue that...
Reference List 
An example of Journal or E-Journal Article 
Author surname(s), Initial(s). (Year) ‘Title of article’, Journal Name, volume number (issue or 
part number), page range. Available at: DOI or URL (Accessed: date) 
Dutta, M. and Marjit, S. (2016) ‘Intra-country technology transfer’, Indian Economic Review, 
51(1/2), pp. 117–127. Available at: http://www.jstor.org/stable/44376239 (Accessed: 27 
May 2021). 
Barke, M. and Mowl, G. (2016) ‘Málaga – a failed resort of the early twentieth century?’, 
Journal of Tourism History, 2(3), pp. 187–212. Available at: 
NB If viewing the article online, include the DOI if available OR URL + accessed date (Note: 
the access date is only included when using URL, NOT when using DOI) 
TIP! If page numbers are unavailable - e.g., if you are using a source that is only available in 
an online format with no PDF, and if this is usual in your discipline - then they are simply 
omitted.
Submission
Electronic copies must be submitted in PowerPoint format only (.ppt / .pptx) on Brightspace 
respecting the deadline. Please note that any other format (pdf or MS Word .docx files) 
will not be graded.
Useful guide
Presentation Home - Presentation - ATK - Learning and Teaching at 
University of Suffolk (uos.ac.uk)
Referencing and Plagiarism Home - Referencing and Plagiarism - Learning and Teaching 
at University of Suffolk (uos.ac.uk)
Additional guidance will be provided during seminar sessions and tutorials.
Employability skills
This module focuses on managing relationships with customers and service users will 
ensure that students consider the behavior of the customers and service users of the 
organisations in which they work. Whether working in marketing or another role in 
an organisation the module will ensure that students have an understanding of
the importance of building and maintaining a relationship with customer and service
users and an understanding of how this involves all aspects of an organisation. On 
successful completion of this module, a student will be able to demonstrate 
achievement of analyzing information and problem identification then developing a 
strategy for using skills in problem-solving, for a short-term relationship 
management problem or a longer term extended problem.

now, i want you to choose a good company as stipulated in the brief. Then generate for me a comprehensively detailed structure (including sub-sections for each slide) for the ppt (not less than 16 slides), taking into account everything mentioned in the brief. Ensure this is your best work yet.