润色如下内容：There is an ancient Chinese saying that travelling ten thousand miles is better than reading ten thousand books. Perhaps influenced by this viewpoint, my parents have insisted on taking me on vacation to study abroad since I was very young. From what I have seen and learned, there is not only the colourful atmosphere of the integration of the Chinese nation but also the unique humanistic sentiment of being in a foreign country. The cultural and creative gifts unique to different regions are particularly interesting to me during my journey, and those exquisite and cute little things often represent a microcosm of the culture and life of the place I have gone. This design concept that combines fun and commemorative elements has deeply fascinated me, and I have also developed the idea of designing cultural and creative products myself.
My interest in cultural innovation cannot be sustained and developed without the support and encouragement of my parents. The small stationery and water cup sketches I drew in my spare time were specially collected by my parents. They also took me to see creative art exhibitions and encouraged me to participate in the design submission of public welfare souvenirs organized by the community. Gradually, my design and hands-on abilities have been honed. As I grow older and more experienced, I have also come to understand that successful cultural and creative activities not only rely on ideas but also require later promotion and management. Therefore, I have firmly established the idea of in-depth learning in innovation and marketing.
Based on personal efforts and family support, after graduating from high school, I entered Van Mildert College at Durhan University in the UK to study Marketing and Management. As one of the top business schools in the UK, my major combines fields such as marketing, management, and business strategy, providing students with in-depth business knowledge analysis and practical application opportunities. During my undergraduate studies, my courses included Marketing Strategy in Practice, Marketing Principles, Applied Brand Strategy, Integrated Marketing Communications, Operations Management, and more. Through learning, I have gained a more systematic understanding of brand design and marketing. I have also learned that to operate a brand, not only product design, but also a series of issues such as company operations, development strategies, management models, incentive methods, and evaluation criteria need to be comprehensively considered. Fortunately, while conducting course teaching, the college also places great emphasis on guiding and testing students' ability to flexibly apply the knowledge they have learned through course design. During my school years, I participated in the design of operational management courses, simulation practice of marketing strategies, and employee motivation analysis for the Haidilao chain store. What impressed me the most was the practical design of marketing strategies. The mission of the jeans brand created by our group is to create a perfect product series that caters to the lifestyle of all customers. In the design process, based on market demand analysis, product design, production, promotion, promotion, improvement, cost control, brand culture development, and other processes, we have formulated differently targeted key strategies at different time frames and focused on planning important links such as design solutions, promotional activities, customer demand-oriented new shopping experiences, and employee care. In this practical activity, I gained a global understanding of the business strategies used in the different life cycles of the brand and also felt the vitality that good business strategies bring to the product. As a shaper in the team, I can flexibly respond to difficulties and challenges that arise in research tasks. At the same time, the sparks generated by the differences in everyone's thinking styles in team collaboration also gave me many new inspirations.
In addition to studying, I also actively seek internship opportunities. I had a one-month logistics operation internship at Dongfeng Motors, where I learned about the importance and management model of the supply chain in commercial transactions. During my internship as a marketing intern in Fila China, I developed a marketing plan for the company with the goal of increasing brand awareness. I also participated in market research and completed marketing research reports, greatly enhancing my professional skills in practical work and experiencing the complex and ever-changing real market environment. Recently, I worked as a business development intern at TIMIC (Nanjing) Medical Equipment Co., Ltd. online, assisting the company in formulating market research plans and participating in the development of marketing strategies. At the same time, I also helped the company analyze performance indicators in sustainable operations and provide decision-making suggestions. These internship experiences have broadened my horizons and also tested my professional skills.
In order to enrich my knowledge accumulation and better respond to the marketing needs of the creative and cultural industry, I hope to enter UCL's Creative & Collaborative Enterprise for further education. University College London is a long-standing public research university and the master's program I am applying for aims to provide students with cutting-edge insights from anthropologists and leading practitioners in the creative industry, enabling them to embark on their own entrepreneurial journey within a complex socio-cultural framework.
Adhering to my passion for the cultural and creative industry, I hope to work in the marketing of cultural and creative products after graduation. If there is an opportunity, I would also like to try to start my own business and promote the life philosophy and cultural characteristics of my region to more groups through products.