DVD 3:  Conversational Hypnosis                    
Language Foundations 
Igor: 
Welcome back everyone. How was lunch? Do you feel nourished and 
nutritionized? It’s a word – not a good word, but it’s a word. 
Who had fun this morning? Did you all learn some things this morning in 
terms of the hypnotic process and so on? Hopefully, I’m sticking true to my 
word that I’m teaching you things you’ve already seen before. If you’ve 
been to a course before, or if you have the home study course, there 
shouldn’t be that much that’s new in terms of what we’ve done. 
Do you see it from a different perspective? Can you see it from a different 
angle now. Would that be fair to say? Hopefully, you see much greater 
detail in how hypnosis works and how it’s put together. 
I’d like to do that and start getting into the hypnotic language a little more 
today. We spent some time on the mechanics and the principles. And 
language is a very important tool that we have because it allows us to 
express the principles. Does that make sense? 
More importantly, words will direct the mind in a way that will allow a 
principle to be activated or deactivated, depending on what you’re doing. I 
guess the easiest way of doing this would be the fun way. 
Everyone put your pens and papers down and stuff like that. If you have 
drinks please put them somewhere safe. I recommend putting them on the 
side of the room rather than on your chair because they might get 
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bumped. At least put them under a chair rather than on a chair or next to a 
chair. 
If you do put them on the side remember which one is yours, because a 
lot of coffee cups are very similar and you may like each other, in which 
case feel free to swap fluids, but otherwise make sure you know which 
yours is. 
Everyone please put your cups to the side and make sure it’s out of the 
way so people don’t knock it. Then stand up please. Make sure you have 
that over there otherwise, it gets knocked into the microphone and won’t 
be such a healthy thing. 
What I’d like you to do is just warm up, get yourself into the whole mood. 
We need to start being able to use language in a way we don’t think. The 
problem about using language on purpose is that we start thinking too 
much about it and it starts sounding awkward or stilted or scripted or fake. 
Has anyone here ever been called by a tele-salesperson? Has anyone 
ever had a call like that? Can you tell in the first five seconds that this is a 
telesales person? 
Audience: Within the first word. 
Igor: 
Within the first word right. What tips you off? 
Audience: It’s robotic. 
Igor: 
Exactly, it’s something about the voice. The rhythm is wrong. The tone is 
wrong. The emphasis is wrong. It’s not how normal people speak and it’s 
not how natural people speak. 
Once we start playing with the language, we can’t do it in a way that isn’t 
natural, because then you’re practicing the wrong thing. Does that make 
sense?  
We’re going to start playing with something. Get yourself in a state of mind 
where it’s almost impossible to think, which means your conscious mind is 
not interfering anymore. To do this we’re going to play an age old favorite 
game a lot of you have played this with me before. 
I’d like you to walk around the room, point at things in the room and with 
full conviction say what they are not as though they were the thing they 
are not. This is not an elephant, I hope you’ll agree – this thing is not an 
elephant? So I hope you’ll not go, "It’s an elephant." There’s no conviction 
there. 
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I need you to say it loudly and proudly, and move from object to object in a 
way that you don’t really have time to think about it. This is an elephant. 
This is a cartoon. This is an airplane and here we have some swallows. 
Point at them. Name them things they are not as if they were those things, 
with absolute and full conviction. Make sense? Hopefully not too much – 
off you go. 
I love what you all are doing. This is a, let me think, priceless painting. 
That’s the wrong way of thinking. We’re trying to develop a mindset where 
you don’t have to think too much about what you’re doing.  
What we want is three things; we want conviction, we want volume and we 
want you to speak before you know what’s going to come out of your 
mouth. If you say the wrong thing and accidentally name it the right thing, 
fine. If you say the same thing twice because it just slipped out, fine. This 
is not about being right it’s about doing it the right way. Does that make 
sense? 
I want to hear volume. I want to hear you all walking around. I want to see 
you all pointing as soon as one thing is out of your mouth. You’re already 
pointing at something else and forcing yourself to go a little bit faster than 
your brain can keep up with. Does that make sense? Off you go. 
Whatever it is you’ve just been doing to get that pace going and get that 
volume up, notice how the room got louder? That’s because you’re doing 
it the right way. Do you notice how your brain feels like someone put a 
spinner into the works. And it won’t quite spin the right way? Did everyone 
notice that? 
You want that because, at that point, the only part of you that can respond 
is your unconscious and that’s the part that we need to respond, is it not? 
Would that be fair to say? 
What we’re going to do now is we’re going to start playing with language, 
but again we don’t want you thinking about this. We want it to be part of 
the natural way you’re speaking. Whatever you did inside your mind to do 
this, you’ll be doing it the same way in this exercise. Make sense? 
What we’re going to do now is – remember the law of association? One of 
the basic fundamental principles in the way the mind reasons and the way 
the unconscious reasons? 
What we’re going to do now is we’re going to start activating the law of 
association using what I call power words. Power words do many things at 
the same time. For a moment, at the simplest level, it activates that law of 
association by combining two things that are not necessarily the same. 
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In order not to tax your brains with trying to be hypnotic and doing it all in a 
scripted, fake sort of way, I want you to be totally irresponsible. I want you 
to combine things with absolute abandon that have absolutely nothing to 
do with each other, because you can. 
All you’re going to do is, we have two parts, x and y, that need to be 
combined together. This carpet is here because God made me. Hopefully 
you will sense there’s a slight flaw in my logic, yes? If you do not, then I 
have something to sell you which is going to be very expensive, and I 
think you will like a lot. 
I want you to walk around the room and have half conversations with 
people. When you meet someone say anything that comes to your mind. 
The rule is the first thing that comes to your mind, whether internal or 
external, you’ll say. 
Well I noticed your t-shirt so I’ll say, That t-shirt has writing on it because - 
and you can attach anything else in. I saw blue, I thought sky – so 
because the sky is blue. I’m not analyzing it, I’m just having something 
trigger straight into it and I’m not even thinking about it. 
The key here is it should not make sense. It should be as random as 
possible. Your brain should be strained and hurting thinking what’s going 
on here. I don’t know what to say. You should feel like you’re about to put 
your foot in your mouth and say the wrong thing. In fact, you should from 
time to time be saying the wrong thing because that’s part of the way the 
unconscious works. Does that make sense? 
In time you’ll be able to navigate through that. We’ll talk about that in a 
moment. In the meantime walk around the room, meet people, and I want 
you to trade. They’ll say something because something, you’ll say 
something because something, and then you’ll move on and do it again. 
Do you want to have another demonstration of what I mean by that? I’m 
standing here because the ceiling is humming. There are people in the 
background making noise because the camera is turning. The sky is blue 
because there’s a heaven underneath the carpet. 
Honestly I have no idea where this comes from. Do you get the idea? This 
is random and the idea is to not make sense? Yes? Easy to do? 
I’d like you to literally trade sentences with someone. They come back at 
you, "Oh, that’s interesting thank you very much." Move on to someone 
else, as many different people. You’ll have two or three minutes. 
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I want speed. I want conviction again, so that it’s coming out with full 
energy. Not, "Hmm, the carpet is here because….there’s tape on the 
floor." Can you see that I’m completely violating the mental state we’ve 
spent so long developing? Would that be fair to say? 
I want conviction, I want volume, and I want the same enthusiasm. If 
you’re rolling in the aisles laughing, you’re in the right place. As soon as 
you’ve said your piece, they’ve said their piece and move on and do 
someone else, as random as it gets. 
Was that an easy exercise to do? Did you enjoy that? Now we’re going to 
add another one. We’re going to go with the same principle only this time 
we’ll go with the word as, x as y, or sometimes as x happens, y happens. 
As I’m standing here, you’re over there. I’m so sorry. I’ll try harder. 
As the pixies ate my brains… 
As a tree in the back of the room, it’ll rain tomorrow. Do you see how it’s 
the same kind of thing? As can be used as a because. It can be used as 
an as, soon as, as you’re doing this, this will happen, as you’re looking at 
me your brains will start melting, a little bit, maybe. 
It’s the same idea as before. You’re just using a different bridge to link the 
two together, so the effect will be slightly different. Make sense? Are you 
ready to play that game? Is that easy? 
Add a little just to make it more interesting, just because you can, would 
that be fair? I want you to use both at the same time. Because the carpet 
is here, and as you’re listening to me, the sky will continue to turn greener 
as the day goes on. That was two as’s, I’m good. 
The key here is to not make sense, to be as random as you can. Let the 
world around you inspire you or random thoughts inspire you. You’re 
going to use one because and one as in the same general flow of the 
thing. Once each person has one of each out, then you go. Then you go 
on and talk to someone else.  
Easy to do? Off you go. 
I’m going by the general volume in the room and the difficulty of getting 
you back, this has been easy so far, right? Let’s add one more, x and y. 
It’s very simple, the word, and, is a natural linkage – the carpet is there 
and there is a room. 
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Again, it doesn’t have to be great. It doesn’t have to be clever. It doesn’t 
have to be funny. Whatever occurs to you just say. I want it to have one of 
each thing.  
Because you’re listening to me, outside there is a car in a traffic jam and 
he doesn’t like it. As you’re listening to that traffic jam sound, everything 
else becomes smaller than it was. 
Again, we don’t care about what the content is, we care about using 
because, and, and as, as a sense of linkage and flowing through different 
things. The place your mind should be feeling, is like at the edge of a 
precipice and you’re about to fall over at any point. 
If it feels more like you’re sort of chilled out and going yes, because the 
room is dark…and the sky is gray…as you hear me…the world will fall 
apart…that is way too casual.  
You need to be at a point where you really cannot think and you do not 
know what is going to come out of your mouth until it’s out there and it 
surprised you. Does that make sense? 
You may be thinking you’re training language but there might be 
something else going on too. You can decide. All three easy – is that too 
easy? Do you want to have something a little bit more to spice it up a bit? 
Yes? No? Maybe so? 
All right. Just throw in, at any point that you want, the word imagine. 
Again, you see where this is going? You have four ideas that you’re 
presenting. Is that easy enough? Off you go. 
Good, are you all enjoying yourselves? Is it interesting stuff? 
We’ve got the basic four. These would be the power words, in case you 
were wondering. They do a lot of things but above all else, they allow you 
to sound hypnotic, which is kind of nice, right? 
We have one more to throw in there just so you’ll have five to start with. 
The word 'means' or 'which means' is the same principle as the others, x 
means y. You’re listening, which means you are really interested. 
Although, I’m sorry, that made sense. 
We’re going to make life a little easier now. We’re going to start using this 
a little more purposefully than to just sound like you’ve taken a little bit too 
much acid in your youth.  
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The way we’re going to do that is to talk about something called trance 
scenes. Remember, one of the core principles we’ve been talking about 
this morning is the idea of associations or reference experiences, right? 
How do you know what a table is? You need to, when you hear those 
sounds, you need to make a connection, and you need to open a filing box 
inside your mind where all your experiences of tables are included. 
It just says that this isn’t a table until you start putting things on it, and then 
it becomes table like, because I’ve just put a table like feature on it. Does 
that make sense? I’m using it as a table. 
The word itself, the sound is just a sound. That’s why someone could 
swear at you in Japanese and you’ll say, "Thank you very much. That’s 
very kind of you to say." It’s just a sound. 
If I start cursing at you in English you’ll be offended, but it’s just a sound. 
The offense comes from all the associations you’ve built up over time, 
including people’s reactions to them – like oh, that’s a bad thing, I wouldn’t 
take that if I were you, and so on. Does that make sense? 
We want to start using those reference experiences hypnotically, 
especially in a conversation. Those are the building blocks of their 
experience and if you can pull the right building blocks together you can 
recreate a different experience, one they may not have had before. 
We’ll keep it very simple at first, the trance themes are themes. They’re 
ideas that are loaded with, shall we say, experiences or reference 
experiences that are trance like in nature. 
If you have enough of these trance theme experiences at the same time, 
the person is more likely to be in a trance or more likely to slip into one by 
accident. Does that make sense? 
Let me ask you this in terms of your own experiences. What kinds of 
things did you experience when you started slipping more towards a 
trance? I’m not even saying you had to be in a full deep trance at any 
point today, but when you were more towards it, closer to it than not, 
would it be fair to say that you were relaxed, or more relaxed than before? 
Would that be fair to say? Yes? No? Maybe so? 
Does anyone disagree with that one? Okay. Now I want to make a point 
here; relaxation is a trance theme. It is not a trance prerequisite. You can 
do amazing things in hypnosis without any relaxation existing whatsoever. 
It's just a theme that makes it more likely and easier to achieve. Does that 
make sense? 
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Who here found their mind getting a little more focused on what was being 
suggested or what was being done? Anyone? A little more focus, a little 
more honed in on the individual or the suggestions? Did anyone feel more 
comfortable or calm? Yes? These aren’t the only trance themes, but are 
four simple ones we can have. 
If someone is feeling relaxed, focused, comfortable and calm, do you think 
it’s going to be easier to switch them into a trance than when they’re in a 
normal day to day state, or whatever they’re doing? Would it be easier to 
do that? 
We now want to start using our power words, our language, to start 
moving them in certain directions specifically and on purpose, which is the 
direction of trance themes. The way we’re going to do this is very simple. 
We’re going to start and use the x part of the equation here with any 
experience. It really doesn’t matter to me what it is right now, that is 
verifiable to them. It could be something they see, something they hear, 
something they feel, it might be as cheek as saying you can feel my touch. 
Of course you can, because I’m touching. 
It doesn’t matter where it comes from, the point is it’s got to be something 
they can verify for now. Then you’re going to use your because, your and, 
imagine, whatever it is, and you’re going to somehow plug in a trance 
theme. If it doesn’t happen to be too eloquent, I don’t care. 
It could be something as simple as, the carpet is lying on the ground 
because it’s time for you to relax, and the humming of the lights can make 
you relax even more. As you’re starting to relax – the words are starting to 
happen, so you may as well use it – feel the comfort that it brings. Imagine 
that comfort growing even more, which means you get to focus in on your 
own experiences for awhile. 
Is this sounding a little more hypnotic? But this is easy to do, isn’t it? 
Actually you may find this easier to do than coming up with random stuff, 
because that’s what your mind is designed to do, to make meaning out of 
things. 
Is this an easy exercise? The only thing you want to keep in mind is the x 
should be something they can verify reasonably. If you see them already 
relaxing you can use that as part of the x, and the y is just going to be one 
of the trance themes. 
You’re going to keep going and going and going, as long as you feel good. 
Go ahead? 
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Audience:  
Igor: 
Audience:  
Igor: 
♦ Can we switch the order of the words? 
Absolutely. You can use them in any order you want, and you can use 
them as often as you want. You can use them twice in a row, three times 
in a row – if it fits I don’t care. There are no constraints on you all now. 
♦ Do you have to do all five and then move on? 
For now yes, and then we’ll go from there. For now we’re going to do the 
same exercise, so you want to get these five in somehow. Once you’ve 
said your piece with these five and somehow got at least some of these 
trance themes in, they’ll do their piece and you’ll move on to someone 
else. 
This is still training wheels for now but we’re building up towards 
something more practical. Easy to do? Any other questions? Very good, 
off you go. 
Easy to do? Notice how that was actually easier to do, although you were 
doing more than being totally random and trying not to make sense. 
Would that be fair to say? That’s because your unconscious mind is on 
your side. It knows how to make meaning of things, so though it should be 
more difficult to stay within the parameters of meaning, it’s something so 
natural to you it’s actually easier to do than not. We’ll be using those same 
parameters as we go into conversational hypnosis. 
I want to do a slight tweak on this exercise, just add a little bit more to 
make it more interesting. Would that be all right with you all? 
So far we have the X's representing one thing, which is something they 
can verify like something they can hear, feel, sense in some way, and the 
y is being a trance theme – anyone of these. It doesn’t matter if it’s those. 
It can be anything really but the point for now, it’s something sort of 
hypnotic in nature. Make sense? 
What would happen if both the X's and the Y's were a trance theme? 
People would be relaxed because they want to relax, don’t they? And 
when they’re relaxed don’t they feel more comfortable? As there is comfort 
included in relaxation, just imagine how much more focused people can 
get on relaxing deeply, which means relaxation is more than just comfort, 
it’s a natural sense of focus that anyone can do, is it not? 
Does that make sense? Easy exercise? Off you go. 
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How was that? Are you having fun with this? Even though it’s just an 
exercise right now and not an induction, who is starting to feel a little more 
relaxed? Anyone? Who is starting to feel a little more comfortable in 
general? 
We realize we’re only doing an exercise here. There’s no hypnosis yet, 
right? Is it me? We’re just chatting with people. We’re just playing with 
language. I think, whatever effect, it isn’t that you’re not having yet, would 
you like to have a little bit more of that effect you’re not having? Only if it’s 
possible, because if it’s not you may as well just do it and pretend it hasn’t 
happened. 
That’s the advanced seminar. 
What I want to introduce to you now is another concept. We have the idea 
of power words, and this is simple, right? There are many different power 
words, these are just simple ones I’ve brought out for you to get used to 
now. We’ll talk about how to find more in time. Then we have some simple 
trance themes.  
Again, there are lots of trance themes, but these are simple ones you can 
start getting used to. Then we can start applying more and more trance 
themes as we go along. 
What I’d like to do now as a way of enhancing trance themes that a lot of 
people don’t think about, and it’s something by the way that your very 
portion of the country in the USA is exceptionally good at. I call these 
reference similes. 
They’re similes that enhance whatever it is you’re talking about. Of course 
in the Southern USA, part of everyday speech is to use a lot of these kinds 
of similes. He was more careful than a long tailed cat in a room full of 
rocking chairs. It’s a very vivid metaphor and presents a vivid picture. 
The kind of similes I want you all to use now are the ones that basically 
have reference experiences that match these trance themes as closely as 
possible. For example, with relaxation if you talk about a wet dishcloth, 
that’s kind of relaxed, isn’t it? If you want to have someone be as loose 
and limp as a wet dishcloth, that has a very vivid picture which has or 
incorporates the idea of relaxation within it, does it not? 
Let’s take some other type of things. That’s an object, what about a 
situation? Has anyone here ever lain in bed in the morning and it’s time to 
get up and you’re so comfortable you don’t want to get out? Has anyone 
ever had that, or is it just me? I know it must be just me. 
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Again, it’s a simile. You can listen to me because it’s easy to relax, just 
like when you’re lying in bed in the morning and it’s so comfortable you 
don’t want to get up, and all your muscles just relax like a wet dishcloth. 
Do you see how we’re augmenting the reference experience by providing 
this vivid mental picture, or vivid experience they can build up inside the 
person? Does that make sense to you all? 
The kind of categories I have in mind, and these are more for helping you 
think about it, it really doesn’t matter what category something belongs 
into. We can talk about certain objects. Shall we write these down so you 
have something to think about? 
We can talk about objects, right? Relaxation, the dishcloth is an object that 
has a quality of relaxation, does it not? If we had calm, what might be an 
object or a scene? What about a sunset? That can be calm or calming, 
can it not? 
Do you see how it augments the whole thing? We have a scene or a 
situation which could also be used as a reference simile. Lying in your 
bed, that’s a situation, a scene you can draw for people which will bring 
the idea of relaxation, calm to them. 
How about certain activities or actions? Again, they’re like similar 
situations, in a sense, that you could have someone lazing by a pool, 
floating down a stream, like a leaf being blown through the wind. Do you 
see how these are all metaphors or similes that still incorporate the 
essence of the trance theme, the essence of the experience that you want 
them to have? 
It augments the word on its own, and brings it to life even further. Make 
sense? Of course, you have personal experiences, so if you know 
something about the personal experience or their personal history, you 
can throw those in as well. 
Let’s just play a little game before we do this as an exercise, shall we? 
Give me some kind of simile or metaphor or situation, an object or an 
experience, an activity or something that is associated with focus, where 
the reference experience of focus would be coming out. Any ideas? 
Laser, somebody is talking about having a laser like focus. That’s a simple 
simile. What other things? Sitting in a cinema? When people sit in a 
cinema you focus in on the screen. It’s like sitting in a cinema, it’s 
comfortable, it’s relaxing, and yet you’re totally riveting to what’s going on, 
right? 
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What other things or situations can get you focused? You’re flying the 
plane, so you’re the captain? Provided it’s in someone’s reference 
experience that would be a great one, if it’s not in their reference 
experience they might say oh. 
What you could do is you could switch around, "It’s like you’re the captain 
of an airplane and everyone is relying on you." Do you see the difference 
here? In one, it’s like flying a plane, well if I haven’t experienced flying a 
plane I might not know what it means. If I want to elaborate the situation, 
and everyone is relying on you, that already implies a higher care, a 
higher focus and so on. Do you see how that works? 
You can also go to other things. What about focus like a tiger stalking its 
prey? You have a whole world of experiences to choose from. Does this 
idea of similes make sense and how these similes are going to augment 
your trance themes to build up a richer experience for them? Does that 
make sense? Any questions? 
We’re going to make the exercise a little more interesting now. We’ve had 
the trance themes on both sides of the equation. We’ve had the verifiable 
experience on the x side and a trance theme on the y side, right? 
What we’re going to do now is for the x side of the equation, you can use 
any experience that they will have to essentially accept or agree to in 
some way, which could be something that they’re sensing right now, it 
could something they’re feeling, something they’re seeing, or something 
they’re hearing. 
It could be something you know they will believe. It could be something 
you know is going to happen, like the sun rising tomorrow. It could be 
anything that is acceptable to that person, including a trance theme, 
because who doesn’t like to relax? 
Which means the relaxation becomes easier when you focus on the 
comfort that it brings. It’s just like a tiger stalking its prey, only the prey 
you’re stalking will be increasing comfort and relaxation, the inner calm 
like a monk that’s been meditating for years. 
Do you see how much richer your whole interaction now becomes? Can 
you feel that? If you look around the room, you’ll actually notice that 
everyone has become a lot quieter just by talking about these things. It’s 
opening up these reference experiences inside of us and we can’t help but 
recreate the same experiences. 
It’s a lot of fun and it’s very interesting. To make life easier or more 
interesting, this time I want you just to choose a partner and go through 
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two or three cycles of these things. The order is irrelevant, two or three 
cycles so you get to do it longer now. 
Because you’re doing it longer, you also have more things you can do. 
You have more variety to play with as well. Does that make sense to you 
all? Any questions about this? You can do it standing up, sitting down, 
walking around. I really don’t mind which way you do it, as long as you 
have those key elements; the reference similes, the trance themes, the 
power words, and you’re mixing it all into a nice, simple, hypnotic 
interaction.  
Well, pseudo hypnotic, since you’re not really putting them in trance yet, 
are you? Off you go. 
Are you getting used to this language stuff? Is it coming out a little bit 
more smoothly now? Here’s the irony, have you found that the more of 
these things you’re doing at the same time, actually the easier some of it 
gets because you have more ways of expressing yourself? Would that be 
fair to say? 
The key here is, it is something you have to practice, you have to do a lot 
of to have all the different directions to go in. These are exercises to build 
your confidence and build your ability to do this up so the more you do it 
the easier it becomes. It’s as simple as that. 
You should also find that it’s relatively natural the way you’re doing it this 
way, rather than trying to memorize some phrase or throw it in there from 
time to time and so on. You should be able to generate these things 
spontaneously as the situation demands. 
I’d like to focus on a couple more things. They’re kind of technically power 
words but a little different. I call these modifiers, they’re also from the 
street hypnosis deck for those of you who have it or are interested in it. 
Basically, if I say to you, "You will relax." I’m taking a bit of a risk there, 
aren’t I? For example, part of the risk might be that it’s too authoritarian. 
We talked about the wrong kind of authority might set people off. It might 
be a question of I don’t know how to relax – you will relax – but I don’t 
know – and you have that interplay going on. 
It becomes easier to suggest something if it’s done in a way that they can’t 
really disagree with, and then as the unconscious mind starts responding 
to suggestion you can make it more and more firm like that’s what you 
were talking about all along. 
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The ones I’m going to focus on right now are called softeners, or language 
softeners. We’ll do an exercise in a second. 
So we have five softeners here, just to give you some variety. These are 
words that take the certainty out of what you’re saying and make it a little 
more difficult for people to decide whether or not they can disagree with 
this yet. In other words, softeners – kind of imagine it this way. 
Remember the critical factor is a guardian standing at the gate, stopping 
people from coming in? A language softener is the equivalent of someone 
rubbing themselves in baby lotion so when it tries to grab him, they’re 
going to slip out and still get through. Kind of a kinky graphic metaphor, 
you’re welcome to it. 
At least you won’t forget it, right? 
I could talk to you about how everyone likes to relax, because relaxing is a 
wonderful thing, and as you relax and feel more comfortable, it’s like just 
drifting on a comfortable day. It’s as easy as a cloud drifting across the 
sky. 
If I add some language softeners though, your critical factor gets switched 
off all that much more because it’s harder to argue with it. People might 
like to relax. If they could relax deeply and experience that relaxation 
thoroughly, then perhaps they’d gradually feel the comfort that relaxation 
can bring, just like drifting on a lake on a warm summer’s day. 
Gradually people respond with relaxation. Maybe you could relax in a way 
that finds its own rhythm inside of you and you can be to experience that 
relaxation whenever you need to feel comfortable. 
Now wouldn’t that be an interesting way of speaking to people? You’re not 
really forcing any experience onto them, and yet the likelihood is, it’ll 
happen anyway because you’re opening up all those reference 
experiences and it draws inside their mind. Wouldn’t that be fair to say? 
Do you like that? Is that a nice little thing you can throw in? I kind of 
overused it a little bit just to show you what you can do. You don’t have to 
use them but you could use them, whenever you might think there is a 
usefulness for them. Gradually introduce them into your vocabulary 
wherever you think it might be useful. Could you do that? 
Perhaps. That is the right answer, very good. That’s a simple concept. 
You can just add that onto whatever we’ve been doing so far. Let’s just 
keep track of where we’re at. 
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We have power words. The layers run smoothly, right? We have the idea 
of trance themes that give us something to focus the mind towards, to 
bring experiences to life inside people so you can start shaping their inner 
experience for whatever purposes you need, whether it’s therapy, 
relaxation, influence, persuasion, it really doesn’t matter for now. 
We have the reference similes which actually make these so much more 
powerful. They bring them to life. It’s like an iron bar, a bar of steel. Do you 
see why we said that earlier on before when we did the demonstration this 
morning? 
Now we’re introducing the idea of softeners to make the message more 
acceptable. Especially when you think you’re in front of a critical audience 
or an audience more likely to reject ideas. You load up on the softeners in 
the beginning and gradually ease out of them as you continue. Make 
sense? 
Shall I add one more thing in there because that’s an easy thing to throw 
in? Would you like that? 
The final concept I want to talk about in terms of language is the idea of 
hot words. Remember, how do we understand what a particular word 
means? We have to build up associations around it, right? 
It would be fair to say that the words that have been around the longest in 
our own lives are the ones that have built up the most reference 
experiences, right? It’s kind of like the pearl that’s been in the ocean the 
longest is the largest, because it’s collected the most amount of shells 
over time, as time went by. Make sense? 
word 
As a rule, hot words tend to be those words that you first learned as a 
child. They tend to be shorter and smaller. I assume that none of you the 
first 
out 
of 
your 
mouths 
antidisestablishmentarianism, maybe. 
was 
something 
like 
It will be simple concepts like me, you, baby, cry, happy. Do you see how 
they’re much more loaded? For example, this is kind of a grim example 
but I kind of like to use it, maybe because I’m a bit grim. What’s the 
difference between saying the baby died or the baby burned to death. 
That’s harsh; do you feel the emotion of that? 
What if I say the infant perished in the flames. Consider; I’ve said exactly 
the same thing haven’t I? Content wise it is exactly the same thing. The 
information is the same isn’t it? And yet you respond more powerfully to 
one than the other. Why? Because baby has stronger associations, has 
richer associations, has more emotional associations than infant. 
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Infant is a word we use to dissociate from the baby-ness of it. We describe 
it as a smaller version of whatever that race is. It has fewer associations, 
less emotive associations. It’s more dissociated and more distant. We can 
handle the concept of an infant perishing in flames than that of a baby 
burning to death. Do you understand what I mean by this? 
I apologize for the grim metaphor, but I like to use it because it just really 
demonstrates powerfully what I mean by hot words. Does that make 
sense? 
Luckily, you can use this in the reverse as well, in terms of the positives 
you put inside people’s minds. The baby lived forever, yeah!  Phew, got 
out of that one. I am not teaching you anymore. 
I’d like to introduce you to a couple of universal hot words, that you can 
kind of pepper into anything you do, on the understanding of course that 
this is just a tiny example of a vast vocabulary. If you want to pick up more 
hot words, do you know where you go to find them very easily? Talk to 
children. 
They’re the ones using them. They’re the ones who have the most 
sensationalism built up to them. The other place you can go are the places 
we normally don’t want to go because we consider ourselves too good for 
that, we’re talking about the lower brow press, like the National Enquirer 
which is, of course, the font of all wisdom and has a great deal of truth 
inside it. 
The way it’s written is almost exclusively using hot words, so it’s easier to 
read. Have you ever noticed that certain articles, like Cosmopolitan for 
example, for the ladies in the room, it’s easy to read because they focus 
more on the hot words than the longer more erudite words which are 
harder for us to read because we have less facility with them, we’re less 
used 
to 
them. 
Of course, certain circles like academia, they’re used to these words 
more. They’re used to speaking with these words more easily than with 
hot words, because they stopped using them, felt they were too dumbed 
down. 
Again, your audience will require different language as you go through it. 
Do you have a question? 
Audience: I was just going to comment on that.  
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♦ So, we can go from maybe short like powerful hot words to 
more eloquent longer words, depending on the audience? 
Igor: 
The answer is yes, although you still want to be using both. 
Remember as a rule, hot words will have a stronger emotional drive 
behind them and if you want to have a stronger emotional drive, even a 60 
year old academic will respond to them because they’ve still built up all 
those reference experiences. 
The way you might want to use it though is you may want to change the 
mixture of them. Even though you’re talking about academics, you might 
start talking about the intellectual rules of a friendly interaction are vastly 
superior to the uninitiated examples of small children. I don’t know. 
The point is, I’m using primarily the vocabulary they’re used to but I’m then 
weaving in simple words like friendly, easy, natural, and so on. That fits 
that context as well. The experiment was performed using natural 
reagents so that we could easily tell which group would respond more 
fully. Do you see how I can still weave those in? 
Is it all one or all the other? What blend or mix do you use? The blend fits 
the audience. Does that make sense to you all? 
By the way, if there are any teachers in the room, it’s a great way of 
teaching as well. You start with a simpler vocabulary and over time you 
gradually introduce a more complex vocabulary so it kind of transitions 
naturally from one to another. It’s just a simple teaching point if you are 
teaching languages. If you’re not, then it’s free anyway. 
The kind of hot words you can start playing with, you’ve heard me use 
quite a few of them, and again please bear in mind these are just really 
simple examples. There’s no magic in them. They’re not any better than 
anything else you might use. They just fit the kind of themes that we’ve 
been talking about today. 
With all of these you can add the ‘ly’ and make them more useful, like 
friend and friendly, wonderful and wonderfully, gentle and gently, soft and 
softly. That gives you a little more scope on how to use them. Does that 
make sense to you all? 
Now we’re using our more emotionally loaded vocabulary. And by the 
way, where do emotions come from? The unconscious, right? Do you 
choose your emotions on purpose? Today I’m going to be very happy – 
yes I’m happy now. 
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Some people can do that by the way, but it’s only because they’ve created 
the same internal reference experiences and when they say today I’m 
going to be happy, their unconscious mind says well okay. It becomes a 
self suggestion. 
Most people have to do something to be happy. For example, think of 
positive memories, recall when they have good experiences, talk to a 
friend they like. In other words, you’re self simulating your own association 
on that word to feel differently. Ultimately, it’s your unconscious mind 
producing or generating the emotion. Does that make sense to you? 
When you start using hot words, this vocabulary here, you’re triggering 
those associations straight away. Culturally speaking, in terms of people 
who speak English versus people who don’t, you can have a pretty good 
idea of how people will respond to these. 
Now these aren’t universal. Someone who has been jilted and been 
stabbed in the back by a friend will probably respond toward friend very 
differently because that’s been mixed into the associational set. Make 
sense? 
I’d be lying to you if I said this was a universal, always perfectly true every 
time and so on. We are stacking the deck. It’s another little pencil in our 
set, it may or may not be the one thing that makes a difference, but at 
least you’ll have more choices. Make sense? 
Here’s the exercise. What I want you to do is again go back, use the 
power words as a base. Use the trance themes as a base. Use your 
similes to enrich those two things. And this time add into the mix modifiers 
to soften it and make it easier to swallow, sugar coat the pill, and hot 
words to bring more emotion into it, to make it more impactful in the way 
the message is received. Make sense? 
Would you like an example of what I mean? 
Only listen to me gradually. As you relax your mind enough to feel this 
wonderful sense of knowing what’s going on, because everyone knows 
how to relax and make connections easily. Now, gently allow your mind to 
feel whatever relaxation begins to occur now, so that you can easily turn 
that relaxation into enough comfort that you might gradually begin to feel 
good. 
It’s a friendly sensation, relaxing; and feeling as though you’re drifting on a 
cloud. It’s like waking up in the morning and feeling that warm glow of 
lying in bed and knowing you can stay there as long as you wish. It’s easy, 
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a gentle feeling of relaxation, focusing your mind on how easy all this stuff 
is. That makes sense doesn’t it? 
Do you understand the exercise? Don’t think too much though. Find a 
partner and let’s spend a few minutes apiece. Let’s go through a couple of 
those cycles. Then we’ll come back and we’ll finish up before we have a 
break. Off you go. 
All right everyone, did you enjoy the exercise? Who here feels that they 
sound a little bit more hypnotic now? Anyone? Thinking about the person 
you just did the exercise with, did they not sound like a genuine, qualified 
good hypnotist just in terms of the language that was coming out? 
We haven’t even done any formal hypnosis yet as far as language goes, 
but already you’re flowing more smoothly, right? You should also find that 
this stuff is coming spontaneously; just the ideas are flowing by 
themselves. Would that be fair enough to say? 
It’s actually easier to do it this way than that random pointing exercise we 
did earlier on, right? It should also be easier to do this than trying to 
memorize a script or even read a script. 
I don’t know if you know this, but reading a script is something that takes a 
lot of training. Hollywood actors spend years developing the skill of 
memorizing and reading scripts.  
What makes us think, as hypnotherapists, we can just sit there and say all 
right, now you’re relaxing, relaxing, relaxing, all the way now. I mean isn’t 
that how we read unless we’ve prepared ourselves for something or we 
know the script already? 
I don’t like scripts and the reason I don’t like scripts is partly because it 
becomes cheesy, playschool acting, and partly because it limits your 
scope.  
In conversational hypnosis it is impossible with a script, it is downright 
impossible, because there’s no conversation. You can give someone a 
lecture, maybe a hypnotic lecture we’ll come onto those things, and you 
can memorize that lecture. That will work, but a conversation is impossible 
to run hypnotically because it requires interaction and that’s going to 
destroy your script like that. 
I’d much rather have you understand the principles involved and do it 
anytime, anyplace, anywhere, and fit it right into the conversation. Isn’t 
that a much more sensible way of approaching things? 
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Do you get a sense that you understand the language now? There’s a lot 
of richness here. There’s a lot of depth and exploration, and I strongly 
recommend that you do explore this. This exercise in itself is the core of 
what we’ll be doing here in terms of this style of conversational hypnosis. 
This is another style we’ll talk about in the advanced section. 
Essentially we have a guiding theme. That’s the power words. That’s what 
pulls everything together. It’s the cement that holds the building together. 
Make sense? 
Around that cement we’re going to fill that in with the trance themes. The 
trance themes are the purpose of your communication. In this case, it’s 
something simple like relaxing, feeling good, focusing and so on, but it 
could be to improve learning, and it could be to motivate someone towards 
something. It could be to excite someone about a vision of the future, it 
could be anything. 
For the moment though we’re focusing on relaxation and comfort because 
we’re still finding our feet when it comes to the whole trance thing, make 
sense? We flesh the very same things out with the reverse, the mirror 
image of that, which is the reference similes, the similes that breathe life 
into your hypnotic themes. 
You can sit there, and it’ll work – you know the old school hypnosis? 
Relax, relax, relax, sleepy, sleepy eyes, heavy sleepy droopy – it works. 
I’ve done it and it works pretty well. It’s very boring, but it works. It has its 
place. I strongly recommend that if you haven’t done so already, you go 
and hypnotize at least one person just through sheer force of repetition. 
It’ll teach you a lot of valuable lessons.  
This makes it much richer, and this allows it to start becoming more 
conversational. It begins to get more conversational, doesn’t it? Then you 
use things like your language softeners, your language modifiers, and that 
kind of creates more acceptability in terms of what you’re doing, right? 
Then you make sure you include your hot words. Your hot words create 
another context which fills a whole thing up and now every part of your 
communication is going in one direction, which is whatever your hypnotic 
outcome happens to be. Does that make sense? 
This is going to get the heart of the kind of conversational hypnosis we’ll 
be focusing on over the next five days. Another kind will be in the 
advanced program, which is different, but this is the heart of it and this is 
what’s going to make it conversational and very, very powerful. 
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We’ve got the power words which run through the center, right? The 
power words; because, and, which means and so on, right? Then you 
have your trance themes which give those power words purpose. You 
don’t just glue, glue to itself for the hell of it – maybe you do – but the point 
of glue is to put things together. That’s what the trance themes are about. 
The reference similes are just a way of enhancing the trance themes, to 
bring them to life more, to make them more potent. Then we have the 
language modifiers. In this case, we just focus on language softeners to 
make it more acceptable, to soften the impact of the message.  
Finally, we complete the picture by adding more emotion by focusing more on the 
hot words that are more emotive, that are responded to more powerfully at 
the unconscious level because it just has more reference experiences. 
Make  sense? 
Those are the key maneuvers that I want you all to understand, and if you 
learn nothing else in the next 10 days, this on its own will make you more 
influential, more persuasive, more charismatic than really most things that 
you’ll come across out there, this on its own. It is really worth spending the 
time and the effort to make this an absolute natural way of communicating 
for you. 
For me it’s harder to turn it off than to turn it on, it just feels natural to 
speak this way now. Does that make sense to you all? Once you’ve got 
this, then we can start learning more complex structure and that’s what 
tomorrow will be about. So you can make these things more powerful, 
have more impact with them still, and maneuver things in different 
directions. 
In other words, the thing that’s missing here is a process. That’s what 
tomorrow is going to be more about. For the moment, you get this idea. 
It’s straight forward and with practice you’ll get better at it. 
Audience: He found himself, as the hypnotist, speaking this way would zone him out 
as well. 
Igor: 
Audience:  
You’re just ahead of the crowd. Do you want to come up since it’s a little 
bit longer so then everyone can share in the bounty of your experience? 
♦ Is that less likely to happen with something that’s not so 
focused on relaxation, calm, comfort and all those sorts of 
things? 
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Igor: 
The answer to your first question is, really it depends on not the focus of 
the trance themes, that’s not the important element. The important 
element is your purpose. In other words, what are you trying to achieve? 
If your purpose is you need someone to be more in this sort of trance, 
then it’ll happen more. If you need someone being more like, "Yes, I’m 
going to go for it." – then it’ll happen less. In other words it’s called going 
first. We’ll get into that after the break. And you’re putting yourself in the 
position first psychologically, physically, emotionally and so on that you 
need the other person to be in so it’s easier for them to follow in. 
Audience: That’s much more important than the actual language patterns that 
you’re using? 
Igor: 
Absolutely. 
Audience: Okay, because that’s what I found even after a sentence or two. I felt 
myself almost really zoning out and then I could see him doing it and then 
I kind of lost track of what I was saying. 
Igor: 
Later in the week when we get to the irresistible induction, this will make a 
lot more sense, and there’s a reason it’s called the irresistible induction – 
here’s a hint – because it’s hard to resist. What you’re talking about lies at 
the heart of that, yes. 
Audience: Great, thank you. 
Igor: 
Thank you so much. All right everyone, let’s have a quick break – okay go 
ahead. 
Audience: You were mentioning before that with a hot word, for example, let’s say 
you say friendly to someone who had been back stabbed and they would 
react negatively. 
Igor: 
Audience:  
Igor: 
They might, it depends on if they associated it with friend and now it 
becomes a tainted concept and so on, but yes. 
♦ If they have that sort of counteractive reaction, what is 
something, as a hypnotist, you can do to counteract what 
they’re going through? 
That’s an excellent question. Basically, you used the wrong word you 
should notice you’ve got a reaction. We’ll get more into how to spot 
reactions as we go through, it just tends to tell you that whatever you did 
was not quite right. 
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The simple answer is you switch. You cycle through a different 
vocabulary. In other words you start using different words. If you spotted 
the actual thing or phrase or word that you used that made them react so 
badly, then you just drop it from your vocabulary and use other phrases. 
Guardians, people assisting, people who assist – you might use 
metaphors or similes to do that. You can still go down your original track 
you just avoid pressing the hot button. 
Sometimes you want to press the hot button on purpose it’s a way of 
deflating. In other words, taking out the taint or the original sting. That’s 
something we’ll talk more about in therapy and so on. There’s ways of 
doing that as well. 
Ultimately the simplest way of doing it is when you spot the phrase that’s 
causing problems, stop using it and focus on different language that is 
being more emotive and so on. Does that make sense? 
Audience: Yes, thank you. 
Igor: 
That was a good question. 
Audience: Another way to diffuse the situation would be an objective, trustworthy 
friend.  
Igor: 
It can work great, and again it’s just something you can experiment with. 
There’s no hard answer to this. It’s a simple question of, you know what 
the problem is and you know what to avoid, which is that particular 
problem.  
Now you can go down the irresistible suggestions route where you start 
stacking other associations around the term to make it more acceptable. 
For example the happiness of a trustworthy friend – now you have 
happiness and trustworthy worked in, but if trust is still part of the issue 
that might still reinforce. 
You can go wrong with everything you do, but you’re more likely to go 
right. What we’re trying to emphasize is this is about stacking the deck. 
This is not about absolute 100% sure fire guarantees because if you 
believe in those things, unfortunately that’s just not how life works. 
Plenty of people will promise you this one thing will always work 100% of 
the time, guaranteed and so on, but it doesn’t really exist in the world. 
What you can get to is very close to that, and that’s what we’re doing right 
now. 
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Audience: Thank you, Igor. I just wanted to comment on what you said a second ago. 
My wife and I are relatively new hypnotherapists, we were trained initially 
in directive script-driven hypnotherapy. 
Igor: 
Get out! 
Audience: We’ve been studying the mind bending language and the conversational 
hypnotherapy course, as well. 
Igor: 
This is like alcoholics anonymous for script readers. My name is James; I 
haven’t used a script in 10 weeks.  
[Applause-laughter] 
Hi, James. 
Audience: A quick couple of points. One, I wasn’t taught your H+ in my original 
course. I find that as I go into trance, as I’m working with somebody and I 
have been very distinctly, that I’m much more effective. 
Igor: 
I agree. We’re coming onto that after the break by the way. 
Audience: Secondly, I hit hot buttons all the time and have negative reactions. That 
usually helps me help them better. 
Igor: 
Audience:  
Igor: 
Sure. As a hypnotherapist it is your job to find the hot buttons, right? In 
ordinary conversations it may be the polite thing to do to avoid the hot 
buttons. It really just depends on context again, doesn’t it? You’re 
absolutely, right. I don’t think having hot buttons – even if they’re negative – is a bad thing. You just need to know what they are and what the 
consequences are.  
Do you want to come up? 
♦ Can we think of that as a distant relative to fractionation? 
Are you talking about the hot buttons? 
Audience: Yes, hot buttons. 
Igor: 
The idea of going back to a hot button which is negatively charged or even 
positively charged, and coming back to it and cycling back to it over time, 
could you think of that like fractionation? Yes, I encourage you to think 
more of those thoughts. They are very good thoughts. For conversational 
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hypnosis you’re in exactly the right place. In fact, you’re probably in day 
four already, so you may as well take a break for a while. 
Audience: I’m having more like an ethical question about hypnosis, because the way 
I see it you teach the good side of hypnosis. 
Igor: 
Then there’s the evil top hat wearing, monocle, sleep now… 
Audience: No, not like that. It’s more easy what I found out to, for example, scare 
people or draw a negative picture of something and then say well if you’re 
scared don’t do that and make them follow you. 
Igor: 
Let me address that first, I’m sure there’s a follow up question. The idea 
that fear is easier to achieve than something like confidence or courage or 
something like that, as a rule it’s true, and I believe there’s a survival 
reason for that. 
The species that was more cautious was less likely to jump out and go, 
"Oh, what’s this thing with big sharp teeth?" Fear kept us alive more, so 
we tend to respond to fear. You can see this a lot. For example, I don’t like 
this a lot, it’s a personal opinion. You all can make up your mind as you 
wish – I don’t like the news, especially the TV news, because they use a 
lot of fear to create drama. They use the fear drama to drive ratings so 
people actually watch the news, because they need those ratings 
otherwise they don’t make their cash. 
Over time the news has evolved into an increasingly fear based 
messaging service, make sense? They need that attention and fear is a 
great attention grabber. In normal everyday life many people find exactly 
the same thing. They get a strong reaction with fear, and because it’s 
easy, or relatively easy to fear monger, to grab attention with fear and 
attach things onto it. It becomes a tool like, don’t do that behavior or there 
will be fear attached to it. 
The up side to it – and this is going back to the win/lose win/win model, is 
that over time we tend to avoid people that scare the bejesus out of us. It’s 
not a healthy way of creating long term interactions. 
Even though in the short term they can do damage, or in an enforced 
situation like for example a family situation or you’re in a cult and you can’t 
leave physically, it can do a lot of damage I agree. But the good news is 
switching to the other version, the light side might feel like it takes longer 
initially, but actually its staying power is much longer.  
Actually, I feel it’s a much more valuable and productive tool overall 
anyway. Does that make sense? You have a follow up anyway? 
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Audience: I completely agree with that. We’re actually colleagues. I’m doing 
international law, but toward the end of the course you find out there’s only 
evil people remaining and you actually see that the world is ruled by evil 
people and that’s the whole thing. If you want to get to power you get in 
bed. 
I actually want to do it through the good side, but if that evil side is 
stronger… 
Igor: 
To use a quote from Star Wars; is the dark side stronger? No, quicker, 
more seductive. It’s true, it’s easier to get the hang of controlling people 
through fear. It is a lot easier. People instinctively develop these skills. 
Is it better? No, in the long run it’s actually a lot harder to do because that 
fear will come back and bite you as well. Yes, I can’t force anyone to 
behave one way or another. I can tell you though, and hopefully, the 
experiences you’ll have here over the next week or two will demonstrate to 
you that it’s more effective and in the long run you will be more effective 
when you go down a different route.  
The win-win model versus the win-lose model. You have to carry your own 
ethics. Ultimately you’ll make mistakes along the way too, everyone does, 
right? You may mean to do something really nice for someone and then 
you’ll do something accidentally, which is not so pleasant and you’ll learn 
from that and you’ll move on. Maybe you’ll do better as a result. That’s just 
part of being a human being. 
Thank you for addressing that. One last thing then we’ll have a break. 
Did you want to come up? 
Audience: I was going to make a comment that like my niece, she doesn’t listen to 
anything when you tell her don’t do this, don’t do that, so I actually wanted 
to tell her when she boils water in the microwave that you have to be very 
careful because it will explode in your face. 
The way I told her was, I said, "Do you want to hear a story about a man 
who melted his face off?"  
She said, "Oh my God, what happened?"  
I said, "Well, he put a Pyrex dish to boil water in the microwave, 
pulled it out and it exploded in his face." 
Then I had her attention and she was completely absorbed, but then I took 
the negative and turned it into a positive. I said, "So what you want to do is 
91 Conversational Hypnosis Mastery       
©Street Hypnosis   All Rights Reserved 
CHM Transcript Manual – Part 1 
put a wooden spoon or something in the water and that will dissipate the 
heat to a point where it’s not going to explode." 
Igor: 
Giving the mind somewhere to go, that is other than the fear, an escape 
from fear. This is actually a very valuable point. We may as well address 
this although we’re coming more into this later in the week, and it touches 
the same point. 
As a rule, and actually research backs this up, if all you have is a message 
of fear and a general instruction like, for example, don’t do this, people 
ultimately will be afraid and will fail. It’s not very motivating. 
If you give someone an initial message based on fear but then you give 
some very clear action steps out of that, people will be very strongly 
motivated and actually complete the action sequence if the steps are clear 
and precise enough. Does that make sense? 
What you were doing there again, it leaves a clear view inside the mind. 
It’s not like I’m stuck in fear and I’m going to be afraid of boiling water for 
the rest of my life, which is what the original message is – it can explode in 
your face – it’s actually creating a chain of action out of it so there’s safety 
again. 
How many people here are afraid of crossing the road, anyone? Just me? 
Exactly, that’s the point – why aren’t we as a rule afraid of crossing the 
road? Because we have a chain of action that allows us to control the 
situation. The fact is though, we do feel fear. On the roads out here which 
aren’t really designed for people to cross them, you stand at the edge 
going, "I want to cross this thing, but I don’t know." Somehow I have this 
little angst thing going on. 
That’s because part of your mind is telling you, we don’t have a process 
for this road. I have no wooden spoon to lead me out of this one, so you’re 
stuck in that loop. Does that make sense? 
This is just as a general aside; if you are going to use fear then you want 
to create a simple loop out of it so it leads to a better place rather than 
keeping them stuck in that one. That’s the biggest problem I have with fear 
mongering, it doesn’t really lead anywhere, and it just leads to more and 
more and more. 
Do you ever see these pity fests where someone says, "Oh my life 
sucks.", 
"My life sucks more, my life is so terrible."? These are loops? We 
have a habit of getting into loops no matter what we do. 
92 Conversational Hypnosis Mastery       
©Street Hypnosis   All Rights Reserved 
CHM Transcript Manual – Part 1 
Rather than having fear or misery loops, how about creating different 
kinds of loops? Happiness, motivation and success loops. They’re just as 
powerful loops. We’ll come onto loops later as we go on. 
Right now we’ve overstayed our time for the break and I can see a lot of 
people need a few minutes just to chill, so let’s take a 15 minute break and 
be back here at – we’ll be starting here at 5:00 on the dot, so be back here 
at 10 till, would you please.  //전체 문맥을 고려해서 한국어로 가장 자연스럽게 뉘앙스를 살려서 번역해줘 차근차근