Silverburn, Scottish shopping centre

Christmas ads:

2004: Carousel of Christmas

2005: Fancy Dress

2006: Snow

2007: TV sets stacked up to form a Christmas tree

2008: 2 alien blobs, a teal one named Gloopy and a fuschia girl one named Glitter fall in love, These characters would become centre mascots soon after

2009: Snowman and Santa team up to save Christmas

2010: Christmas of the Future

2011: Power Outage, family has to talk

Note: These are hypothetical ads (their mine), Write a convo where a user says 3 of the ads were made by Versus Studio, a design agency, He also says the 3 Xmas ads they did
User1: Hey everyone! 🎄 Was just reminiscing about those Silverburn Christmas ads. Did you know three of those iconic ads were crafted by Versus Studio? They’ve got a really distinct style.

User2: Oh, really? Which ones did Versus Studio do? Their work is usually pretty standout.

User1: Yup, they did the 2007 ad with the TV sets stacked up to form a Christmas tree 📺🎄. It was a neat concept, visually impressive and different from the usual festive stuff.

User3: That was Versus Studio? Cool! What else?

User1: They also did the 2008 ads with Gloopy and Glitter, the alien blobs. Those characters were so lovable that they even became the centre’s mascots for a while after that.

User4: Ah, Gloopy and Glitter! I loved those characters as a kid; had no idea they were by Versus. Did they do any others?

User1: Yeah, the last one they did was the 2010 “Christmas of the Future” ad. It had a really futuristic vibe with holograms and digital snow. Really captured the imagination on what future Christmases could look like!

User2: Versus Studio definitely has a knack for creating memorable campaigns. Those ads were a huge part of Silverburn’s Christmas branding over the years.
Write a case study for the 2007 ad saying Silverburn wanted to shake things up slightly before committing to a major overhaul of their festive ad strategy the next year, Wanted to embrace their new fun loving attitude without giving too much away, The ad takes place in an empty school hall, had us zoom past an electric outlet, past remotes to reveal the TV cluster, 7 versions were made, all with the same routine, and different versions of the custom music, The versions either had the sets showing static (with a snow overlay) or images of a real tree, The versions also had it at different times of day), In the static version, a Easter egg was deliberately hidden at the top set, particularly the display, which teased something,
### Silverburn Shopping Centre’s Christmas Advertisement 2007: Embracing Innovation and Teasing Change

Client: Silverburn Shopping Centre
Agency: Versus Studio
Campaign Title: TV Tree Christmas
Objective: To integrate Silverburn’s evolving brand identity with their Christmas campaign, laying the groundwork for a major festive ad strategy overhaul scheduled for the following year.

#### Background
In 2007, Silverburn Shopping Centre was seeking to subtly shake up its Christmas advertising campaign. The goal was to align with their evolving fun-loving brand identity while making a memorable impact. The centre was looking to set the stage for a significant change in their festive advertising strategy for 2008, but needed to start the transition smoothly without revealing too much.

#### Concept
Versus Studio proposed an innovative concept that utilized familiar elements in an unexpected way. The ad was titled “TV Tree Christmas,” and it involved setting up a visually intriguing display of numerous TV sets stacked to form a Christmas tree shape. The concept played on the traditional imagery of Christmas but introduced a modern, tech-oriented twist that hinted at future innovations.

#### Execution
The advertisement took place in an empty school hall which enabled a clear and focused presentation of the concept. The camera dynamically zoomed past an electric outlet and various remote controls, leading up to the hero shot of the TV tree. This approach not only focused on the spectacle of the tree itself but also subtly highlighted Silverburn as a hub for technological and electronic products.

A total of seven versions of the ad were made, each featuring a slightly different routine. These variations included either the TV sets displaying static (with a snow overlay) or images of a real Christmas tree. Additionally, the ads played out at different times of the day, from dawn to late evening, emphasizing the versatility and constant presence of Silverburn during the holiday season.

#### Musical Composition
Custom music scores were created for each version of the advertisement, enhancing the unique feel of each while maintaining a cohesive overall aesthetic. The variations in the music helped in distinguishing each version subtly yet effectively.

#### Easter Egg and Teaser
In the static version of the ad, an easter egg was intentionally placed in the top set of the TV display. This was a clever nod to what was to come, creating buzz and speculation among viewers. This strategic move was designed to engage and intrigue Silverburn’s audience, bolstering interest and anticipation for the next year’s campaign.

#### Outcome
The "TV Tree“ campaign was well received for its originality and aesthetic appeal. It successfully integrated technology and festive tradition, aligning well with Silverburn’s brand persona of being current and engaging. The campaign set a strong foundation for the major advertising overhaul that was to follow in 2008, and it reaffirmed Silverburn’s reputation as a forward-thinking shopping destination during the pivotal holiday season.

#### Conclusion
Versus Studio’s work on the Silverburn Christmas advertisement in 2007 exemplified how creative innovation blended with strategic teasing can effectively generate consumer interest and prepare the market for future branding shifts. The campaign not only met the immediate objectives but also played a crucial role in the long-term evolution of Silverburn’s festive advertising strategy.
Writs a tweet saying what the Easter egg was
🎄📺 Did anyone spot the clever Easter egg in Silverburn’s 2007 Christmas ad? The top TV set hinted at the arrival of our favorite alien blobs, Gloopy and Glitter, for the next year’s campaign! #SilverburnMemories #ChristmasAds #EasterEgg 🎅👽
Write a tweet saying the characters were designed just days before the 2007 ad was filmed