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In 2015, DC Comics/Warner Bros. announced the creation of a new franchise, DC Super Hero Girls. It is a teenage take on some of their most popular female superheroes: Wonder Woman, Batgirl, and Supergirl, along with current favorites Harley Quinn and Poison Ivy, as well as lesser-known characters like Bumblebee and Katana to fulfill the token roles for racial minorities. The show’s premise has all of these girls in high school learning to be super heroes at “Super Hero High.” We learn that the seven girls are but a few of the dozens of teenagers learning to become heroes at the high school. There are boy heroes, too (Flash and Beast Boy being the most prominent), but they are not as central to the narrative as the girls, thank goodness, since the target audience is girls ages six to 12, and they need girl heroes with which to identify. The franchise—which includes a website, a catchy, empowering theme song called “Get Your Cape On,”animated webisodes, an hour-long television special (which aired on March 19 on the Boomerang network), online games, and a line of books and merchandise (most of which is available exclusively at Target)—was DC’s response to years of complaints that they not only flagrantly ignored the female segment of their audience when it came to merchandising and programming, but were downright hostile toward girls. DC/Warner Bros were very cautious about this new franchise, however. I could tell by the way they rolled out the campaign, they were hedging their bets, testing the waters. It seemed as though, even after conducting research, they didn’t really believe that young girls would invest in these characters enough to support the media or convince their parents to buy the merchandise. It took six months after the debut of the webisodes for any merchandise associated with the brand to be released. Their seeming skepticism of the brand heightened my own skepticism of them supporting the brand enough to avoid a self-fulfilling prophecy of failure. The DC Super Hero Girls merchandise is selling like hot cakes at my local Target. I watched the associated media with great anticipation and, surprisingly, for the most part, enjoyed what I saw. Each of the girls is intelligent, skillful, strong, and clever in their own right, and very supportive of one another (except for Cheetah, a villain who fulfills the role of the obligatory mean girl). These heroes are not girls who need boys to save them. There are, of course, some problematic depictions of girlhood that show up alongside the more powerful ones. For example, jealousy between the super hero girls is one of the unnerving themes, the default conflict between women and girls for writers with limited imaginations. But the writers of DC Superhero Girls manage to correct course by revealing the jealousy to be a misunderstanding resolved through communication. Where the franchise needs serious help, though, is in its racial conversation. The principal of the school is an authoritative, but more polite, take on Amanda