Background:
Uber is an international ridesharing company based in the United States of America (Eggleston, 2020). It provides an on-demand service that connects riders with drivers through their smartphones. Uber launched its operations in Australia in 2014 and has expanded rapidly across cities in the country. The company has faced several regulatory challenges, including legal actions and protests from the taxi industry and government regulators.

Objectives:
The primary objective of Uber Australia is to provide affordable, convenient, and safe transportation services to its customers (Uber Australia, n.d.). The company aims to expand its footprint and become a dominant player in the Australian market. Additionally, Uber has pledged to reduce congestion and pollution by promoting ridesharing and advocating for electric vehicles.

Methodology:
Uber’s business model is based on crowdsourcing, which leverages the power of technology to match supply with demand (Eggleston, 2020). The platform connects riders to nearby available drivers, who use their private cars to provide transportation services. The methodology of Uber is based on an algorithm that calculates prices based on supply and demand, location, and distance traveled.

Uber Australia collects data on rider and driver behavior to improve its service and operations (Uber Australia, n.d.). The company uses different tools, including heat maps, surge pricing, and driver ratings, to optimize its supply and pricing strategies. Moreover, Uber’s methodology focuses on building a strong relationship with its drivers and riders by providing a reliable and user-friendly platform.

Changes made to Methodology:
Since its launch, Uber Australia has made several changes to its methodology to improve its service and comply with local regulations (Eggleston, 2020). The company has modified its pricing, insurance, and safety policies to address concerns raised by both riders and regulators. For instance, Uber implemented a 15% price reduction in 2020 to support its drivers during the COVID-19 pandemic. Additionally, Uber has introduced several safety measures, such as driver background checks and in-app emergency assistance, to ensure the safety of its riders.

Questionnaire content links to research objectives:

The survey questions were framed to provide relevant data for the research objectives. The questionnaire included questions related to consumer demographics such as age, gender, income, and education, consumer attitude towards Uber, satisfaction levels with Uber’s services, and factors influencing the ride-sharing market in Australia.

Conducts appropriate analysis objectively and accurately:

The data collected from the survey was analyzed using statistical tools such as frequencies, percentages, and mean scores. The analysis was conducted objectively and accurately, and appropriate statistical methods were used to investigate the responses and draw conclusions.

Applies more complicated analysis techniques and discusses why these were used:

Apart from the basic statistical techniques, more complicated analysis techniques were used to explore the data further. One such technique was factor analysis. The technique was used to identify the underlying factors that influence the satisfaction levels of Uber’s services. Factor analysis was chosen because it reduces data complexity, allows easier interpretation of data, and helps in identifying underlying patterns in the data (Roy, Kar, & Nair, 2018).

Reports analysis findings in narrative form:

The analysis findings indicated that there is a high level of satisfaction among Australian Uber riders, with about 84% of the respondents being satisfied with Uber’s services (Uber Australia, 2019). The factors influencing satisfaction levels were identified using factor analysis and included the quality of service, reliability, convenience, and affordability (Roy, Kar, & Nair, 2018).

However, the analysis also revealed areas of improvement for Uber. Some respondents raised concerns about driver behavior, long wait times, and poor communication during the ride. The analysis of consumer demographics revealed that younger consumers prefer ride-sharing services over traditional taxi services (Douglass, 2018).

According the above report I just gave to you please give the Conclusions and Recommendations
The information you should give me must include:
▪ Makes conclusions that follow from the analysis
▪ Turns the conclusions into recommendations for the client
▪ Summaries the limitations of the study