Below are the details of my assignment. Answer it to the best of your ability.
Note: i copied it and pasted it, so you may have to use your initiative on the arrangement.
Assignment Brief
Course/Programme: BA (Hons) Marketing Management
Level: 5
Module Title: Business Event Management
Module Leader: Halima Hachelaf
Assignment title: Individual Report 
Assignment number: Component 2
Weighting: 60% 
Date given out:
Submission date: 15/09/2024
Eligible for late submission (3 
working days, with penalty)?
Yes 
Method of submission: X Online only Online and paper 
copy
Special instructions for 
submission (if any):
Report (2000 words)
Date for results and feedback: 06/10/2024
Learning outcomes assessed
LO1.Discuss, analyse and evaluate the diverse range of
business events.
LO2. Evaluate the socio-economic impacts of business
events.
LO3.Analyse the impact of technological 
developments on the industry sector and
discuss potential future scenarios.
Assignment
Write a report defining the Business Events sector; using examples discuss, analyse and 
evaluate the diverse range of business events within this classification on local, national and 
global scale.
Evaluate using theory, the reasons for holding different business events and associated the 
socio-economic impact of business events.
Using examples, analyse how the Business Events industry has used technology driven by the 
need to adapt the delivery of Business Events during to the global COVID pandemic. Discuss 
the positive and negative impact on the delegate experience and other event stakeholders. 
Discuss how technology might be used to compliment face-to-face business events in the 
future.
Your reportshould be professionally presented and should put forward structured arguments, 
which are supported by referenced sources throughout using examples to illustrate your 
discussion. 
Please note that any words included as part of a diagram or table are not included in the word 
count.
The assessment guidelines below offer guidance on marking criteria and outline expectations 
in this module regarding word limit, referencing, submission format and consequences for 
non-compliance. Submissions exceeding the word count by more than 10% will be penalized. 
Claims without proper in-text citations and referencing will result in automatic failure. 
Suggested Structure and Marking Guidance 
Heading To include %
Introduction • Business Events
• Outline and contrast definitions
• Size and value of sector / event types
• Identify diverse range of events using examples
10
(200 words)
The Reasons • What is the purpose of Business Events?
Analyse theory and discuss:
• Motivators AND needs to BOTH businesses AND
participants
20
(400 words)
The Impacts • Highlight Socio-economic elements associated with
business events (PESTLIED specific)
• Identify and explore the benefits, challenges AND
impacts to destinations (destination could be a
specific area (country, a county, a village etc.) OR
specific venues
20
(400 words)
Use of
technology
Benefits v
Challenges
• Identify ways in which technology has been utilised to 
adapt event delivery post pandemic e.g. virtual and 
hybrid approaches (PESTLIED specific, Porter’s 5
forces)
• Identify and explore the benefits, challenges AND
impacts to the delegate experience
40
(800 words)
Conclusion • What next? using your research, discuss possible
scenarios in business event design and delivery in the
future
10
(200 words)
References • Academic (textbooks/journals) AND Industry
(websites/reports/destinations)
Total word 
count
2,000 words
Assessment Guidance
• Your work should be professionally presented as a report. 
• The word count for this report is 2000 words (+/- 10%). Word processed with the font 
ideally being Times New Roman, Arial or a similar style, 12 points. 
• Avoid first person ‘I’ or ‘we’. Use passive instead. Eg. I think = It could be argued / I asked 
people to… = Participants were invited to… 
• Avoid contractions (e.g., don’t, it’s, isn’t) = do not, it is, is not 
• Be precise (e.g., way - method, thing - object, person – participant) 
• Avoid run on expressions (etc., and so on) 
• Avoid subjective language (e.g., nice, incredible, awesome. Be objective instead / relate 
to objective criteria = useful, appropriate, helpful)
• Use complete sentences (These must have a main verb and make sense standing alone)
• Avoid direct questions with question marks. Eg. Why is this? = There are several 
underlying reasons for this: firstly… 
• Use clearly referenced supporting evidence (in text / reference list) 
• Use cautious language for speculation, opinion, unsupported evidence. Eg. This may be 
because, there could be a link between, this could lead to… 
• Use support to evidence lines of argument and opinions. This evidence can consist of 
examples (from practice), statistics, or the referencing of research and theoretical work 
of others in the field. The evidence is used to support the line of argument, this is often 
carried out using an argument/counter-argument structure. 
• Use print, digital, and other sources as support evidence. Your sources of information 
must always be clearly referenced, both in-text and in a reference list at the end. So that 
the reader can locate the source of this information for themselves (See Harvard 
referencing guide). Not referencing or insufficient referencing is referred to as plagiarism 
and is strictly forbidden. 
• It is expected that a student must use the course textbook plus 2 other academic sources
as well as news or other sources relating to the assignment. 
• It is expected that your work should not be too descriptive but should focus on critical and 
analytical discussion. 
• Diagrams and tables should be used where appropriate.
Note: You are expected to complete this assignment using the recommended textbook and 
academic sources (using Discovery to access them) without relying on ChatGPT or any other 
AI language model. 
Essential Textbooks
Davison, R. (2019) Business Events. 2
nd edn. Abingdon: Routledge
Dowson, R. & Bassett, D.(2018) Event Planning and Management: Principles, 
Planning and Practice, 2nd edn, Abingdon: Routledge
Reic, I. (2017) Events Marketing Management: A Consumer Perspective. Abingdon: 
Routledge
Rogers, T.&Davidson,R.(2016)MarketingDestinations andVenuesfor Conferences, 
Conventions and Business Events: Events managementseries 14, 2
nd edn, Abingdon: 
Routledge
Rogers, T. (2013) Conferences and Conventions; a Global Industry, 2
nd edn, London: 
Elsevier
Pielichaty, H., Els, G., Reed, I. & Mawer, V. (2016) Events Project Management,
Abingdon: Routledge
Van Neikerk, M and Getz, D (2019) Event Stakeholders, Oxford: Goodfellow
Recommended Textbooks
Bladen, C., Kennell, J., Abson, E. & Wilde, N. (2018) Events Management: An 
Introduction, 2nd edn, Abingdon: Routledge
Bowdin, G.A.J. (2011) Events Management. 3rd edn. Amsterdam: London: 
Butterworth-Heinemann. (E-BOOK)
Jalilvand, A. & Malliaris, T. (2013) Risk Management and Corporate Governance, 
London: Taylor and Francis.
Raj, R., Walters, P. and Rashid, T. (2017) Events Management: Principles & Practice. 
3
rd edn. London: Sage.
Raj, R. and Musgrave, J. (2009) Event Management and Sustainability. Wallingford: CAB.
Tassiopoulos, D. (2010) Events Management: A Developmental and Managerial 
Approach. 3rd edn. Claremont: Juta Press.
Reference Citations
In-Text Citation is mandatory for a pass grade
• Cite references in the text with author name/s, year of publication, and page number in 
parentheses (“Harvard system”)
• Author's or editor's surname. This could be an organization, e.g., BBC
• Year of publication
• Page number(s)
• Enclose the whole citation in round brackets unless the author is the subject of the 
sentence, e.g., Davison (2019, p.13) argue that...
Reference List 
An example of Journal or E-Journal Article 
Author surname(s), Initial(s). (Year) ‘Title of article’, Journal Name, volume number (issue or 
part number), page range. Available at: DOI or URL (Accessed: date) 
Dutta, M. and Marjit, S. (2016) ‘Intra-country technology transfer’, Indian Economic Review, 
51(1/2), pp. 117–127. Available at: http://www.jstor.org/stable/44376239 (Accessed: 27 
May 2021). 
Barke, M. and Mowl, G. (2016) ‘Málaga – a failed resort of the early twentieth century?’, 
Journal of Tourism History, 2(3), pp. 187–212. Available at: 
NB If viewing the article online, include the DOI if available OR URL + accessed date (Note: 
the access date is only included when using URL, NOT when using DOI) 
TIP! If page numbers are unavailable - e.g., if you are using a source that is only available in 
an online format with no PDF, and if this is usual in your discipline - then they are simply 
omitted.
Submission 
• Electronic copies must be submitted in Microsoft Word format only (.doc / .docx) on 
Brightspace respecting the deadline. 
Useful guide
Report Report Home - Report- ATK - Learning and 
Teaching at University of Suffolk (uos.ac.uk)
Referencing and Plagiarism Referencing and Plagiarism - Learning and 
Teaching at University of Suffolk (uos.ac.uk)
Additional guidance will be provided during seminar sessions and tutorials.
Employability Skills
On successful completion of this module, a student will have had opportunities to develop
many employability skills, including communication, visual, verbal and written, group and 
teamwork, problem solving, leadership, project management, the understanding and use of 
technology in the corporate event sector.
Assessment Criteria: 1
st Class (70%+) 2.1 (60-69%) 2.2 (50-59%) 3
rd Class (40-49%) Refer (40% and below)
Knowledge and critical 
understanding of well￾established concepts and 
principles of the 
subject(s)
The report uses an 
excellent range of well￾established management 
concepts and principles 
to analyse the role of the 
manager in a lot of detail. 
Evidence of critical 
engagement and 
evaluation of the theories 
in relation to practice is 
clear. 
The report uses a good 
range of well-established 
management concepts 
and principles to analyse 
the role of the manager 
in detail. There is some 
evidence of critical 
engagement and 
evaluation of the theories 
in relation to practice.
The report uses a range 
of well-established 
management concepts 
and principles to analyse 
the role of the manager. 
Evidence of critical 
engagement and 
evaluation of the theories 
in relation to practice is 
minimal. 
The report uses a small 
range of management 
concepts and principles 
to analyse the role of the 
manager. There is little to 
no evidence of critical 
engagement and 
evaluation of the theories 
in relation to practice.
The report does not use 
well-established concepts 
and principles of 
management to analyse 
the role of the manager. 
No critical engagement or 
evaluation present. 
Cognitive and 
intellectual skills
Use of effective critical
and evaluative skills in 
order to develop logical 
arguments, supported by 
a range of relevant 
evidence. Explicit 
discussion of other 
stances and a strong 
awareness of the limits of 
their knowledge.
Use of sound critical, 
analytical and evaluative 
skills in order to develop 
logical and coherent
arguments supported by 
relevant evidence.
Evidence of use of 
evaluation and critical 
analysis to support the 
development of logical 
and coherent arguments, 
supported by relevant 
evidence. An awareness 
of other stances and of 
the limits of their 
knowledge.
Limited and inconsistent 
use of evaluation and 
critical analysis to 
support emerging 
arguments, although not 
always logical or 
coherent and with 
inaccuracies. Limited 
awareness of other 
stances and the limits of 
their knowledge.
The report is descriptive 
with no effort made to 
use evaluation or critical 
analysis to develop 
judgements or 
arguments. Views 
expressed are often 
illogical, invalid or 
irrelevant. Minimal or no 
use of evidence to back 
up views.
Application of theory to 
practice
The report clearly links 
the management 
theories presented to the 
professional practice of 
the manager used for the 
case study. Application is 
highly critical and very 
well justified. 
The report links the 
management theories 
presented to the 
professional practice of 
the manager used for the 
case study. Application is 
generally critical and well 
justified.
The report makes some 
links between the 
management theories 
presented to the 
professional practice of 
the manager used for the 
case study, although 
further detail is needed. 
Application lacks 
criticality in places and is 
not always well justified.
The report makes very 
few links between the 
management theories 
presented to the 
professional practice of 
the manager used for the 
case study. Details and 
examples are lacking 
throughout. Application 
lacks criticality and is not 
well justified.
There are no links 
between the 
management theories 
presented to the 
professional practice of 
the manager used for the 
case study. Application 
between theory and 
practice is not present. 
Reading and referencing The report is well 
referenced with relevant 
and reliable sources 
throughout, 
demonstrating an 
excellent engagement 
with the literature. The 
references and in-text 
citations are all correctly 
formatted.
The report is generally 
well referenced with 
mostly reliable sources, 
demonstrating a very 
good engagement with 
the literature. The 
references and in-text 
citations are mostly 
formatted corrected. 
The report contains some 
references from mostly 
reliable sources 
demonstrating a 
generally good 
engagement with the 
literature. There are 
some formatting issues 
with the reference list 
and/or in-text citations. 
The report contains some 
references, although they 
are mostly poor quality 
and demonstrate little 
engagement with the 
literature. The reference 
list and/or in-text 
citations are incorrectly 
formatted. 
The report contains no 
references and/or in-text 
citations. Sources that 
may have been used are 
all poor quality or 
unreliable. 
Presentation and 
structure
The report is 
professionally presented 
with clear headings and 
subheadings where 
necessary. All sections 
outlined in the brief have 
been included. 
The report is generally 
well presented with clear 
headings and 
subheadings where 
necessary. Most of the 
sections outlined in the 
brief have been included. 
The report is adequately 
structured with headings 
and subheadings 
although these might not 
be well organised. Most 
of the sections outlined 
in the brief have been 
included.
The report is adequately 
structured, but there is 
significant room for 
improvement. The report 
does not contain all the 
sections outlined the 
brief. 
The work has not used 
the report format and is 
poorly structured.