The Arrow era was the fifth era of Cartoon Network in European territories (United Kingdom and Ireland, Italy, France, Germany, Spain, Poland, CEE, RSEE, Nordic, Netherlands and Turkey). It began on May 24, 2007 (exactly one year before the CW4Kids debuted in the USA), replacing the City era. Two years later, this era was also debuted on April 14, 2009 for RSEE and Turkey feeds, with the different branding and bumpers. It ended on September 27, 2010 with the CHECK it look replacing it in the United Kingdom, and two months later, on the rest of the countries using it.

Oddly enough, the idents (produced by Pesky, who made The Amazing Adrenalini Brothers) normally had nothing to do with the arrows theme and were essentially just short sketches that formed the logo. These included:

1. Dentist: A dentist notices a girl has broken teeth, fixes them with a drill, turning them normal (and looking like the CN logo)

2. Jack in the Box: 2 funny creatures pop out of a jack in the box, they get tangled and the boxes fall over, forming the logo

3. Bunnies: A black bunny and white bunny bash themselves with a mallet in a squash and stretch manner, This gets faster untill they turn into the logo, (with the iconic dizzy/birds flying over head gag thrown in for good measure)

4. Parachute: 2 skydiving daredevil’s parachute forms the logo (one of the daredevils fall to the ground, the other lands perfectly)

5. Transformers: 2 fighting mech robots turn into the logo

6. Moon: A man on the moon plants seeds, hoping for trees, but gets the logo instead

7. Cliff: 2 flying jets fly past a cliff with the logo carved into it

8. Balloons: 2 monkeys bounce on a inflater, behind then a baloon with the logo inflates and bursts, leaving them humiliated

Surrounding Pres: The surrounding pres actually used arrows, The idents actually started using arrows in 2010, I’ve noticed a lot of the original idents use slapstick/humiliation humor (with 5 and 7 being exceptions)
The Arrow era of Cartoon Network in European territories was marked by a shift in branding and presentation style, beginning on May 24, 2007, and ending on September 27, 2010, when it was replaced by the CHECK it look. This era was characterized by its unique idents created by Pesky, known for humorous and creative sketches that would creatively form the network’s logo. Despite being labeled the “Arrow” era, the idents didn’t typically incorporate arrows. Instead, they relied heavily on slapstick and humor, often involving unexpected transformations or humorous situations, as evidenced by scenarios like dentist mishaps, Jack in the Box antics, and playful interactions between cartoonish characters like bunnies and monkeys.

The idents were brief, entertaining, and carried the playful spirit associated with Cartoon Network, though they subtly included the network’s branding by forming the CN logo creatively within each sketch. While the surrounding presentation may have involved arrows, the core idents primarily relied on creative visual humor and character-driven sketches to engage viewers.
Write a forum conversation in Sep 2024, CN UK has adopted the new Pastel branding, also new eps of Craig of the Creek, Gumball and the Chaotic revival: Chaotic Reloaded (My fanmade revival), Also in keeping with the whole 3 comic book style bumpers from the final months of the previous look, they’re doing the 3 unrelated idents thing again, but this time 3 late 00s idents are back, cropped to widescreen obviously, A user asks why did they do the intermediate “comic book” branding over summer instead of instantly going to Pastel, The new bumpers have clips from the shows
Forum Title: Cartoon Network UK Brand Change Discussion

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User1: Did anyone notice that CN UK switched to the new Pastel branding recently? I love the fresh look! Also, new episodes of Craig of the Creek and Gumball are here, and has anyone seen the Chaotic revival, Chaotic Reloaded? Super hyped about that one!

User2: Yeah, the Pastel branding looks amazing with its vibrant but soft colors. It’s a great change. I noticed they’re also bringing back some late '00s idents. Saw a couple of them cropped to widescreen. It’s such a nostalgic trip!

User3: Totally noticed that! But I was wondering, why did CN UK use that “comic book” branding over the summer instead of jumping straight to the Pastel look?

User4: From what I heard, the “comic book” branding was a transitional phase. They probably needed time to develop and finalize the Pastel branding. Plus, bringing back some of those classic idents in the meantime was a great way to keep us entertained while they sorted everything out.

User1: That makes sense. The comic book style was pretty fun, though. It kind of reminded me of those last few months of the previous branding phase. Plus, using bumper clips from shows like Craig of the Creek and Gumball made the transition smoother.

User5: I personally loved how the whole comic book vibe brought a different energy to the channel during the summer. It was like a special event that kept us engaged. And now, with the Pastel branding, the network feels refreshed. Mixing the old idents with new clips was a clever move.

User2: Agreed, and those classic idents are timeless. Whether they’re dentists, parachuting daredevils, or those silly bunnies, they fit right in with CN’s playful tone. I actually love seeing them in widescreen now. It’s like a bit of nostalgia mixed with something new!

User3: It’s cool how CN manages to keep things exciting by balancing new and old content. And with the new Craig of the Creek and Gumball episodes, along with Chaotic Reloaded, I’m definitely tuning in more. That Chaotic revival is going to be epic, especially being a fan-created concept come to life!

User4: Yeah, Chaotic Reloaded is definitely on my watchlist. Can’t believe a fan idea got turned into a real thing. Kudos to CN for being open to new ideas and experimenting with branding. Any more thoughts on the Pastel branding or the new idents?

User5: Just excited to see what else they’ll bring. It’s clear they put a lot of thought into these changes, and it’s paying off. I’m also intrigued by what other fan projects could be picked up like Chaotic Reloaded. CN seems to be going in an exciting direction!

User1: Can’t wait for more surprises. It’s a great time to be a CN fan!

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End of Conversation
Write a tweet saying the main bumpers of the old look are replaced with new bumpers with show clips, Also the 3 comic book style transition bumpers are replaced with these 3 classic ones
🚨 Exciting update, CN fans! The main bumpers have been revamped with fresh clips from our favorite shows! 📺 Plus, those 3 comic book style transition bumpers have been swapped out for 3 classic ones, bringing a nostalgic touch. 🌟 #CartoonNetwork #NewLook #ThrowbackVibes
Write a tweet listing that “When Danger Hits” “Saving the World” and “Looking for Trouble” from the temp look are replaced with these 3 old idents (list rhem as well) also an arrow pointing to the replacement
🆕 The “When Danger Hits,” “Saving the World,” and “Looking for Trouble” bumpers from the temp look have been replaced with these classic gems: “Dentist,” “Parachute,” and “Transformers” ➡️ #CartoonNetwork #Throwback #BumperSwap 🎉📺
Write a tweet saying actually 4 are back because there was also “Evil Never Stops” from the comic book look being jettisoned