I'm going to show you a job description, my resume, and my cover letter. I want you to use the job description to change the resume and cover letter to match the job description.

Here is the Job description:

Digital Product Director at Gymshark
Hybrid

Join us as our Digital Product Director to play your part in the continued global expansion of a billion-dollar success story in fitness retail. 

You will be responsible for the digital customer experience through the shopping website and app, as well as the training app.  As a creative thinker, you will bring a customer-focus and data-informed approach, whilst being able to operationalise resources, through hands-on leadership.

The hybrid working pattern features a minimum three days a week at our global HQ in Solihull, UK. 

FIND THE GYMSHARK WAY

Gymshark has grown rapidly from humble beginnings in a Solihull garage to become a global leader in fitness retail. In such a dynamic, respected, high-growth business, we can offer exciting careers with real opportunity to make your mark and achieve success as a team member and individual. 

From day one, our mentality has been ambitious, agile, and disruptive. If you share the Gymshark mindset, join us for the ride – our growth will be your growth!

YOUR ROLE

The Digital Product Director is a highly skilled and visionary leader who owns the vision and roadmap to evolve digital products at Gymshark, which is critical for our next phase of online growth. The role involves overseeing and improving digital customer journeys, feature prioritisation, product ownership, CRO and digital testing and insights. Through a deep understanding of customer needs and wants and a focus on value realisation, the digital roadmap will be expertly prioritised to ensure cross-functional teams are focused on unlocking the most impactful features at speed. 

Key Responsibilities:

Set the strategic direction and execute plans to maximise consumer value exchange across our digital platforms.
Define the overall vision for our digital products, informed by market trends and competitor analysis.
Own the digital product roadmap, prioritising feature developments for maximum impact.
Collaborate with technical teams to ensure alignment and effective delivery.
Drive conversion rate optimisation through testing and data analytics.
Evolve our digital products to enable personalisation and enhance customer loyalty.
Continually review and optimise our digital tech stack to remain competitive.
Delivered Through:

Strategic thinking focused on maximising brand power and digital capabilities.
Effective collaboration across departments to achieve cross-functional outcomes.
Data-driven decision-making at both tactical and strategic levels.
Building and inspiring strong teams to deliver outstanding digital experiences.
Growth-focused mindset, driving innovation and revenue generation.
YOUR PROFILE

Experience as a transformational leader fostering cross-functional collaboration.
Track record in scaling businesses or transforming traditional siloed operations.
Highly collaborative and transparent, adept at incorporating input from various stakeholders.
Skilled in translating business needs across different departments and speaking the language of both tech and non-tech stakeholders.
Hands-on approach with the ability to conceptualise and articulate strategies, as well as execute them.
Experience in app-based businesses and a demonstrated understanding of retail dynamics.
Commercially driven with a focus on delivering tangible results.
Strong strategic acumen with the capability to build and implement strategies from scratch.
Thrives in a non-hierarchical environment, driving collective progress and able to facilitate business scalability.

Here is my Resume:

WORK EXPERIENCE

Virgin Media O2 / O2 / Telefónica Sep 2013 – Jan 2024
Head of Digital Service (Virgin Media O2) Jan 2023 – Jan 2024, Remote
 Led a team of product, service and acquisition managers owning My O2 Consumer / Business web and app platforms, with the goal to exceed sales, service, customer satisfaction, brand and marketing KPIs.
 Defined O2 digital platform strategy, steering global eCommerce development roadmap, and shared best practice of the world-class My O2 self-service platform experienced by 10m O2 customers.
 Generated a 10% increase in My O2 platform users (over 1m) in 2023, establishing the largest-ever user base, whilst maintaining strong click-through rates, conversion rates and Net Promoter Scores, whilst maintaining low customer acquisition costs and increasing Average Revenue Per User (ARPU) by 10%.
 Improved online sales and revenue, whilst reducing call centre volumes by 500k, through content and journey improvements (using Adobe / Google analytics), saving over £3m in call costs and converting service interactions into sales journeys contributing to My O2 revenue surpassing £400m.
 Secured and managed £3m product development and digital marketing budget, optimising regularly for maximum ROI, facilitating digital innovation, transformation and data-driven experience enhancement.

Head of Trading Optimisation, Execution & Engagement (VMO2) Jun 2021 – Jan 2023, Remote
 Promoted post-£31bn Virgin Media / O2 merger. Expanded role included category ownership of B2B sales, Virgin Mobile sales and fraud. Chaired director-level fraud reviews, influencing board strategy.
 Achieved some of the highest customer acquisition figures and stimulated significant ARPU growth, concurrently reducing costs, particularly in fraud loss, resulting in annual savings of £5m.

Head of Channel Optimisation – Consumer Trading (O2) Nov 2020 – Jun 2021, Remote
 Stepped up into a B2C sales enablement and trading role, establishing commercial strategy to develop sales channel principles and set targets. Pioneered the Sales Execution framework, generating new sales opportunities (diversifying revenue) and supporting conversion against them.
 Prioritised cross-sell, upsell and retention in eCommerce, stores and voice sales channels, surpassing targets, achieving best-ever weekly market share and improving overall marketing opt-in rates by 27%.

Online Content and Business Merchandising Lead (O2) Dec 2019 – Nov 2020, Slough (Berkshire)
 Promoted for the third time in five years, leading and coaching a high-performing team of content and merchandising managers (B2C and B2B). Directed the planning and execution of digital marketing campaigns for website, ensuring optimal SEO performance and paid media, social media and message alignment, so that product listings and other key landing pages were merchandised effectively.
 Fostered collaboration with teams across the business so that the team could make over 10k website changes and improvements this year, leading to sales, service, marketing and customer satisfaction KPIs being exceeded and the Mobile Industry Best Online Retailer award being reclaimed in 2020.
Online Content Lead (O2) Dec 2017 – Dec 2019, Slough (Berkshire)
 Promoted again to lead the Content team, defining O2 digital / eCommerce strategy and executing against it. Spearheaded transformation programmes, including website rebuilds and shaping the testing roadmap by identifying additional opportunities.
 As O2.co.uk business owner, played a key role in driving online sales and revenue growth of over 300% while leading the team to accolades including eCommerce Best Telecoms Award, eCommerce Gold Award, and Mobile Industry Best Online Retailer in 2018.

Senior Content Manager (O2) Apr 2016 – Dec 2017, Slough (Berkshire)
 Promoted to line manager, overseeing Content Management System migrations (Drupal, Magento, WordPress) and achieving significant time savings (average time savings of over 90%).
 Created world-class digital experiences, contributing to O2's recognition as having best churn rate in the European Telecoms industry and 2016-2017 award wins, including MetrixLab Website of the Year, eCommerce Best Telecoms Award, eCommerce Gold Award and Mobile Industry Best Online Retailer.

Content Manager (O2) Sep 2015 – Apr 2016, Slough (Berkshire)
 Managed content across o2.co.uk, making daily updates to the website. Regular activity included change delivery, brand / digital marketing campaign management and streamlining processes.
 Auditing and insight-led enhancement improved stats such as SEO rankings and bounce rates (many pages dropping below 25%), resulting in better quality traffic, exceeding quarterly sales and service targets and being awarded MetrixLab Website of the Year for 2015.

European Sales & Service Graduate Programme (Telefónica) Sep 2013 – Sep 2015, Remote
 Two-year graduate programme consisting of Sales Experience, Operations, and Franchise rotations. A heavy focus on project management, such as leading the creation, launch, and nationwide rollout of a digital skills community initiative, after securing a £1m CEO-backed CapEx investment.
 Created the Measure of Excellence framework, improving regulatory, process and customer experience compliance (17% score increase). Used today in 400+ stores nationwide and commercial agreements.

Toyota (GB) Aug 2011 – Aug 2012
Product Marketing / Brand Assistant (Lexus) Aug 2011 – Aug 2012, Burgh Heath (Surrey)
 Concurrently fulfilled two roles through three successful car launches, creating reports on Lexus and competitor sales, value, market segmentation, and customer research.
 Built and project-managed the rollout of a master spec tool build, reducing marketing communication errors to 0% and enhancing network vehicle ordering systems.

EDUCATION
Aston University, Birmingham Sep 2009 – Jul 2013
BSc (Hons) Business & Politics (2:1) with integrated placement year

Leadership Courses
Completed many work-based courses for high-performing and high-potential leaders, such as: O2 Spark Talent Programme (2019); Telefónica Global Management Programme by Financial Times and IE Business School (2018); Leading Towards Highly Effective Teams (2017); Agile Leader (2016); Leading a Performance Culture (2016); Inspirational Leadership Through Change (2016).

Here is my cover letter:

Dear Hiring Manager,

I am writing to express my interest in the [position title] role at [company name], as advertised. With a proven track record of strategic leadership and achievement in digital service management, trading optimization, and content merchandising within the telecommunications sector, I am confident that my skills and experiences align seamlessly with the goals and values of your esteemed organization.

In my most recent role as the Head of Digital Service at Virgin Media O2, I successfully led a dynamic team responsible for the My O2 Consumer/Business web and app platforms, overseeing a 10% increase in platform users and achieving a remarkable 10% growth in Average Revenue Per User (ARPU). I am proud of my role in steering the global eCommerce development roadmap, resulting in a world-class self-service platform experienced by 10 million O2 customers.

My ability to define and implement digital platform strategies, optimize online sales and revenue, and effectively manage budgets have consistently contributed to the success of the organizations I have been a part of. For instance, during my tenure as the Head of Trading Optimization, Execution & Engagement at Virgin Media O2, I played a pivotal role in achieving some of the highest customer acquisition figures and stimulating significant ARPU growth, leading to annual savings of £5 million.

Furthermore, my experience in sales enablement, trading, and online content management at O2 showcases my adaptability and ability to drive results across various facets of the business. 

From spearheading transformation programs to leading high-performing teams and achieving prestigious awards, such as the Mobile Industry Best Online Retailer in 2020, I have consistently delivered exceptional results.

I hold a BSc (Hons) in Business & Politics from Aston University, and I have complemented my formal education with a series of leadership courses, including the O2 Spark Talent Programme, Telefónica Global Management Programme, and various other courses focused on enhancing leadership effectiveness.

As I pursue my career goals, I am keen on joining a forward-thinking company like [company name], where I can leverage my skills in digital service management, trading optimization, and content merchandising to drive innovation, enhance customer experiences, and contribute to the overall success of the organization.

I would welcome the opportunity to discuss in further detail how my skills and experiences align with the needs of [company name]. Thank you for considering my application. I look forward to the possibility of contributing to your team and achieving shared success.

Sincerely,
<PRESIDIO_ANONYMIZED_PERSON>

Ask me questions until you have enough info.