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Marketing is hard!
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But it doesn't have to be.
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You can spy on your competitors,
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get all their marketing strategies
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and the tags that are working off them,
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copy them, and then crush them.
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I'm going to share with you
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seven tools that will help you spy on your competitors.
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Question for you:
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Do you know how much traffic your competitors are getting?
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If you do, leave a comment below with "Yes."
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If you don't, leave a comment below with "No."
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Because on this video, I'm going to teach you
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how to get that information.
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I'm going to start off with it.
Tool 1 - SimilarWeb
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The first tool I have for you, SimilarWeb.
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When you put in a URL into SimilarWeb,
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even if it's a competing URL,
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it'll show you how much traffic they get.
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You compare it to your site,
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see if they get more traffic than you,
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less traffic than you?
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Are they getting their traffic
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from referrals, social media, search?
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It gives you all of this data
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and best of all, it does it for free.
Tool 2 - Build With
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The second tool I have for you is Built With.
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Built With tells you all the technology
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that your competition's using.
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And you're probably wondering,
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"Neil, why do I care what technology
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"my competitors are using?"
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Well, here's why.
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If they tell you your competitor's
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using tools like Optimizely,
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that means they're running AB tests.
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You want to go and see what your competitors are doing
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because if you know they're doing these kind of things
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like AB testing, you can then go into
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tools like WayBackMachine
Tool 3 - Wayback Machine
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and see different variations of their page,
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'cause this will give you idea
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of what's converting better and what's not.
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This will give you idea of what pages and flows and copy
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you should use on your site to get the most conversions
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versus what you shouldn't be doing.
Tool 4 - Ubersuggest
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This is Ubersuggest.
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When you put in your competitor's URL into Ubersuggest,
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it shows you their search traffic,
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how much organic traffic they're getting,
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how much paid traffic they're getting, per region.
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Whether it's United States, Japan, India,
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Canada, Australia.
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Doesn't matter what region,
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it'll break it down for you.
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It'll even show you their top most popular pages.
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When you click on the Top Pages report,
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it shows you all the estimated visits to those top pages,
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the keywords that each of those pages is ranking for,
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the positions, how many backlinks each of those pages have,
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and even how many social shares.
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And the reason you want to do this is,
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when you're creating content for your own website,
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you want to make sure you're doing stuff that's popular.
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You don't want to create content that no one reads.
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You don't want to create content that everyone's going to ignore.
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But by using the Ubersuggest top pages feature,
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it'll give you ideas.
Tool 5 - Buzzsumo
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The fifth tool I have for you is Buzzsumo.
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Similar to Ubersuggest, Buzzsumo just focuses
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purely on blog content.
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Now, in Ubersuggest, you can also get blog content
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but you also see landing pages.
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The thing I like about Buzzsumo
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is the moment I put in my competitor's URL,
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it shows me all the popular blog pieces of content,
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breaks it down by backlinks and social shares.
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This gives me ideas of what content I should create,
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and best of all, Buzzsumo lets me break down that search
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based on time periods, whether it's a few months
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or three months, or a year, or two years,
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so I can see how my competitors are doing over time.
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This will tell me trends in the industry
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of types of content I should be creating,
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versus types of content I shouldn't be creating anymore.
Tool 6 - Socialblade
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The sixth tool is Socialblade.
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Your competitors have social profiles,
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whether it's YouTube or Instagram,
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they're out there on the social web.
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Socialblade will show you
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how popular their social channels are.
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It'll even show you how many followers
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they're getting on a daily basis,
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compared to how much content they're posting.
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If you notice that your competitors
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are posting five times a day,
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and they get extra thousand followers,
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but when they post zero times a day
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they only get a hundred extra followers,
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it shows you that people in your space
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will follow you more if you post more content.
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That's what I love about Socialblade.
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It even shows you their growth rate,
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and you now have something to stack up against.
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Because you want to beat your competition.
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You want to do better than them.
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You want to track what they're doing
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so you can do more than them.
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And if you notice that they post
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five pieces of content a day
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and they're not getting that many followers,
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but one day, they post one piece of content,
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and their follower count just grew by 10x,
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you want to look at what that content was,
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'cause it even gives you the date,
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so you can replicate it and create other variations
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that are very similar to that content,
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because you know that's what people love in your space.
Tool 7 - WhatRunsWhere
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The seventh tool I have for you is WhatRunsWhere.
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Your competition's not just doing
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Google Ads or Facebook Ads.
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So many people are running banner ads,
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but what's working for them?
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What copy, what images?
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WhatRunsWhere will show you that.
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When you use all those tools combined,
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you'll get a good understanding
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of what your competition's doing.
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YOu'll be able to spy on them,
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one-up them in their marketing campaigns,
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and beat them.