I have to make a proposal for a hospital that wants to restructure its website, in my opinion, they seem to be having good seo at the moment but have outdated design on their site and I want to build a new one following modern design practices. I don't know a lot about this stuff but I want to sound very smart and knowledgable on the area to built trust of the hospitals admins in me and want the proposal to reflect me being extremely knowledgable and intelligent. Can you also use inspiration from all of the worlds finest hospitals for the proposal. I want the proposal to be inspired by the following but do not make it seem like it was plagiarised from this. - "BRIEF
The Rising Medicare is looking to partner with IMC Consultants for redesigning their Website.
SCOPE OF WORK 1. Visual Design
• Create a modern and visually appealing design that aligns with the brand identity and target audience.
• Use a responsive design approach to ensure the website looks and functions well on various devices
(desktop, tablet, mobile).
2. User Experience (UX) Improvements
• Conduct a thorough analysis of the current user experience and identify pain points and areas for improvement.
• Optimize the website's navigation to ensure easy and intuitive access to information.
• Simplify the user interface to enhance usability and readability.
• Implement clear call-to-action buttons and forms to improve user engagement and conversion rates.
• Enhance website speed and performance to reduce page load times.
3. Content Strategy
www.seventwentyten.org | <PRESIDIO_ANONYMIZED_EMAIL_ADDRESS>
• Review existing content and identify areas for improvement, such as outdated information, broken links, or grammatical errors.
• Develop a content strategy to ensure relevant, concise, and engaging content throughout the website. 4. Branding and Visual Elements
• Refine the brand identity and ensure consistent branding elements across the website.
• Select appropriate color schemes, typography, and imagery that align with the brand and industry.
• Incorporate high-quality images and graphics to enhance the visual appeal.
• Mobile Optimization:
• Implement a responsive design that adapts to various screen sizes and resolutions.
• Optimize the mobile experience by ensuring easy navigation, clear call-to-action buttons, and legible content.
5. Search Engine Optimization (SEO)
• Conduct keyword research and optimize website content to improve search engine rankings.
• Implement proper meta tags, headings, and descriptions to enhance organic discoverability.
• Improve website structure and internal linking for better search engine indexing.
• Integration and Functionality:
• Evaluate the need for integrating additional features or functionality, such as contact forms, appointment scheduling, live chat, or social media integration.
• Ensure compatibility with popular web browsers (e.g., Chrome, Firefox, Safari, Edge) and validate website code to meet web standards.
6. Security and Performance:
• Implement SSL encryption to secure website communication and user data.
• Optimize website performance by minifying CSS and JavaScript files, compressing images, and utilizing
caching techniques.
7. Analytics and Tracking
• Set up website analytics (e.g., Google Analytics) to track visitor behavior, traffic sources, and other relevant metrics.
• Implement conversion tracking to measure and analyze user interactions and goal completions.8. Testing and Quality Assurance
• Conduct thorough testing of the redesigned website across different devices, browsers, and screen resolutions.
• Check for broken links, browser compatibility issues, and responsiveness problems.
• Validate HTML and CSS code to ensure compliance with web standards.
• Website Maintenance and Support:
• Offer ongoing support and maintenance services, including regular backups, software updates, and security
monitoring.
COST
The one time cost to visualize, design the website is INR 5L + GST and monthly maintenance cost is INR 25K + GST