Write a forum conversation on 01 December 2015 at 4pm, S4C launches it's Christmas ident, and it's, a Christmas tree catching on fire and engulfing a room, a toy rabbit included, A user isnt sure if this is a nod to the 1990s idents (those featured inanimate objects with dragon qualities) or a fire-safety PSA (as the fire is very out of control)


User1: Did anyone catch the new S4C Christmas ident released today at 4pm? I’m not quite sure what I just watched! 🤔

User2: Yeah, I saw it too. Wasn't expecting a Christmas tree to go up in flames like that! It was pretty intense! 🔥🎄

User3: Same here! The toy rabbit caught my eye too. I’m really puzzled - is this supposed to be a modern nod to the 1990s idents, or are they trying to send a fire safety message? The fire was really wild!

User4: I remember those old 1990s idents. They used to have all sorts of inanimate objects with dragon vibes. Maybe the tree fire is a hint at those fiery dragons? But then again, it's December, so it might very well be a fire safety PSA too.

User5: I actually found it a bit unsettling. It feels like an odd choice for a Christmas ident. Doesn’t really get me in the festive spirit! 🎅🧯

User2: Right? It's like they took a turn down the nostalgia lane but didn't quite commit. I’d be interested to hear from S4C about their intentions behind it. Maybe it's both?

User6: Maybe they’re being clever and want to spark conversations, pun intended! It definitely got all of us talking here.

User1: Either way, I think it’s safe to say it’s memorable. Whether it's a nod to history or a timely reminder, it's definitely got us paying attention.

User3: Agreed. Though, I hope they'll explain it a bit more. Especially since it could be potentially alarming if taken the wrong way.

User4: True, context always helps. It’s fascinating how some things can be interpreted in different ways. Maybe they'll release some behind-the-scenes info or an official statement to clear it up.


Write a follow up saying well the current idents are very boring (they are literally just people doing stuff), so they could be changing them,


User7: I wouldn’t mind if they switched things up, to be honest. The current idents are pretty boring – they’re literally just people doing stuff. Not exactly thrilling television! Maybe this fiery Christmas tree is a sign they're planning on shaking things up a bit.

User5: Totally agree! The current ones don't have much character. I guess bringing in something more dramatic like a fiery scene certainly spices things up. Maybe this is just the start of a more exciting lineup?

User2: It would be great to see them explore some creativity with the idents. People going about their day is nice and relatable, but something more dynamic would really catch viewers' attention.

User6: They could definitely use a change. Injecting a little bit of the unexpected into these short clips might make the station more memorable. Plus, it adds some diversity to the feel of the channel’s branding.

User3: Here’s hoping they’re experimenting. The 1990s idents, with their quirky and imaginative themes, had quite a bit of charm. Even something with a little more flair and story would be a welcome shift.

User7: Maybe the Christmas ident is their way of taking the plunge into bolder territory. I'd be curious to see what else they have up their sleeve if they’re considering a refresh.

Anyways here are all their idents used over the years

S4C launched on 1 November 1982 (the day before Channel 4 started in England, Scotland, and Northern Ireland), its on-air appearance has always been a representation of Welsh society and people, but this representation has changed several times. Initial idents featured clips from the natural landscapes of Wales with a basic logo animation and a synthesizer fanfare, with the logo forming as WALES4CYMRU.[40] The logo was designed by Martin Lambie-Nairn, who also designed Channel 4's logo.[3]

1987–1993

S4C's second logo, used from 25 May 1987 to 9 February 1995
On 25 May 1987, the ident changed to a computer-generated ident featuring an animation of the streamlined S4C logo and the colours of the logo was blue, green, and red. The font used for this logo was a modified Bodoni MT. The new identity improved the channel's corporate image, removing the complex WALES4CYMRU branding.[3] On 7 September 1990, the new ident was introduced, depicting a piece of Welsh slate with colours blue, green, and red washing over the letters S4C until 31 May 1993.

1993–2007

S4C's third logo, used from June 1995 to 17 January 2007
On 1 June 1993, S4C introduced a new series of idents, which depicted inanimate objects as having characteristics of dragons (such as flight or breathing fire), as a reference to the red dragon on the flag of Wales. In June 1995, the channel introduced a new logo (in the Futura typeface) replaces the original serif logo, featuring a tilde representing a dragon with a flame next to the "C" as if were breathing fire (resulting in the logo looking S4C~). The addition of such a symbol would reflect "Welsh heritage and culture" and that the flame was "cheap to reproduce". The symbol worked both in red and black and white settings, something the previous logo didn't.[41] The idents were designed, created, and directed by Charlotte Castle, Brian Eley, and Martin Lambie-Nairn.

2007–2014

S4C's fourth logo, used from 18 January 2007 to 9 April 2014
On 18 January 2007, S4C announced that their digital channels would be refreshed with a new corporate logo and brand. The new branding was implemented online on 17 January, with S4C's television channels adopting it the next day. The new branding, developed by the London-based firm Proud Creative, was intended to portray S4C as a more "contemporary" multi-platform broadcaster, and downplayed "traditional" Welsh imagery such as dragons. Its idents were filmed around various parts of the country, and themed around magnetism—representing the "uncontrollable attraction" of Welsh people and their "emotional affinity to the homeland, whether near or far".[42][43] The magnetism-themed idents were later accompanied by a new set developed in collaboration with the agency Minivegas, consisting of live-action scenes with dynamic, animated elements that can react to the voice of the continuity announcer. Logo looked like S4/C[44]

2014–present
A new S4C logo and brand developed by Sugar Creative was introduced on 10 April 2014; the new design was developed around the concept of providing "context" to S4C's target audience and programming. The design revolves heavily around a trapezium shape used within the channel's new logo, which is prominently used within aspects of the channel's overall marketing and branding.[45] Write a follow up on 25 December 2015, We got confirmation, Are the Sugar Creative idents returning in January or have we seen the last of them, preferrably for a older return