Promotions: 
Seasonal promotions: To capture the joy of the season and give consumers a sense of urgency, Uber can launch seasonal deals. For instance, a deal may be made available for back-to-school shopping or for students during certain times.
This relates to Uber's target market since it enables the firm to target particular demographics at particular seasons of the year. During the back-to-school season, offering student discounts can draw in a younger demographic that is more likely to utilise Uber for transportation. Offering holiday-related specials on Black Friday might also draw customers who might be searching for an easy method to travel throughout the hectic holiday season. Uber can grow its client base and satisfy the demands of its wide user demographic information by customising promotions to particular periods of the year and target demographics.

Bundles for ridesharing: Uber may run deals that include numerous ride passes at a discount. This will save money while also motivating customers to use the app more regularly.
This relates to Uber's target market as it serves customers who often utilise ridesharing services and are price concerned. People who routinely use Uber for everyday transportation, shopping, or social trips may be attracted by package deals offered at a discount. This is particularly tempting to passengers who prefer ridesharing's convenience to other modes of transportation and are searching for methods to reduce their transportation spending.  Due to cost worries, some passengers may have been unwilling to use Uber; but, with this strategy, it may be simpler for them to become frequent customers. Uber can boost customer retention rates, loyalty, and its total customer base by providing ridesharing bundles customised to the individual demands of its users.

Referral-focused promotions: Uber may provide incentives for customers to invite their contacts to download the app. For instance, users can receive reduced or free trips for each successful recommendation to encourage others to utilise this platform.
This relates to Uber's target market since it encourages users to tell their friends and family who are likely to use the app about it. Uber's target market consists of people who commonly utilise ridesharing services to travel to work, conduct errands, or go to social events. These people frequently have many connections and like telling others about their experiences. Uber can utilise their existing user base to attract new passengers and grow the number of people using their app by providing referral promotions.
Additionally, the target market of price-conscious customers seeking for affordable transportation choices may find referral campaigns associated with discounts or free trips especially appealing.  If customers receive a discount or a free trip instead of having to pay the full ticket for the first journey, they are more likely to check using the app. Additionally, because the majority of Uber's target market is tech aware and socially engaged, they are more likely to tell their friends and family about the campaign, which will help Uber's client base grow.

Loyalty rewards programmes: Uber may introduce a loyalty rewards programme that offers special discounts, promotions, or other benefits to loyal customers. Along with improving the customer loyalty and retention, this will also motivate customers to utilise the app more regularly. Provide 2 KPI's for this as a statement