please summarize with titiles subtitiles and bullets

all right so we're going to go over a brief concept here which I don't see talked about very often and we've been seeing a lot of success with and it's pretty much like the Pinnacle of all our designs and improving conversion rates for e-commerce Brands across all emails whether that's flows campaigns even in popup forms so we'll just get straight into it it's very simple it's just reverse triangle hierarchy so essentially this is just how your eyes work your eyes like to funnel information down so this actually is the opposite of what people will tell you when um when doing like longer articles blog posts um headlines advertorials things like that you want to start with the big stuff long up top and important stuff and then get more less important information as you go down but this is actually the opposite with email um of course you want to be more important as you go but the important stuff happens at the call to action and of course you want that to be the main point of attack in all of your emails so simply what you want to do is create a like a pyramid an upside down pyramid with your call to action being at the bottom and I'm going to show you a few examples here of what that looks like in your email and these are super easy to get 1% plus click rates for these so this is kind of blurry but I'm going to go over three examples here some simple examples um you can see this one by liquid IV clear reverse triangle right here it's easy for your eyes to just be funneled into this Central shop now button the shop now button is pretty small you might want to you would definitely want to make the size a little bit bigger but for a header this is awesome especially with the call to action being way up high in the emo this is perfect you have a nice headline with a clear value proposition have some nice Punchy copy and then boom call to action your eyes just immediately funnel to it Banger perfect and then you can go into a little bit more and showing off your Products near the bottom that's awesome showed this email before um but you can see a clear in the body copy it doesn't just need to be in the header so we have three different examples here this one's in the header this one's in the body and then this one's going to be like kind of in the middle but you can see reverse triangle super clear right here now this call to action is very low in the email which typically you don't want to do but you can make up for it and it can actually perform better if you have a way to funnel people's eyes um that's precisely what we're doing here because people don't read emails I guarantee 99% of people are not going to read every single word in this they're just going to let their eyes flow down see PMA sprits new cannabis available in shipping Nationwide oh 15% off and then boom their eyes are just right there and it funnels just straight down to one choice notice how there aren't multiple choices there is one single Choice that's probably why this email performs so well is because there's one choice person doesn't have to think their eyes just go there and they click it there's no decision that needs to be made it's just boom so that's a banger and then three we're going here this is kind of right below the header um another reverse triangle right here this kind of starts wide and then we funnel our eyes down to one single larger button so this is definitely kind of the size button the buttons here were a little bit smaller this is kind of more what you would be going for um clear value proposition up top and then um it funnels clearly right here to the two most important things at the tip which um is exactly what you're going for super easy for your eyes to just go who just right when I'm looking at this like I'm blurring my eyes my attention is immediately like do it with me blur your eyes what do you see you see a whole bunch of blurs and then you see things then you you see just a funnel straight to this button perfect people are idiots they when they're opening their email they're skimming and they're not thinking that's the thing people are not thinking and so you need to take over um and play into people's eyes and what they naturally do um and play into that your conversions will Skyrocket so implement this everywhere we do it at least once in like every email um and yeah test it do it yourself if it doesn't work for you then fine it works for us but hopefully you found this valuable and yeah peace