please summarize this for me

# tactiq.io free youtube transcript
# don't run a sale for your ecom brand until you watch this video
# https://www.youtube.com/watch/64Zswnk2lt4

00:00:00.080 okay so today we are talking about a
00:00:01.839 five-step e-commerce sale framework that
00:00:03.919 is going to ethically squeeze every last
00:00:05.960 dime out of your customer's wallets you
00:00:07.399 can see we ran it right here for this
00:00:08.920 brand you can see wallets were
00:00:11.000 effectively squeezed apologize for the
00:00:13.040 lighting by the way I'm in an Airbnb so
00:00:15.400 you're just going to have to deal with
00:00:16.199 it but let's get straight into it we
00:00:17.960 can't let our sales flop if use our sort
00:00:20.640 of email strategy where you avoid
00:00:22.320 sending many discounts to the list you
00:00:23.680 want to make sure that you have a good
00:00:24.840 relationship with your customer you're
00:00:26.000 not hurting your branding um if you're
00:00:28.080 doing that where you're not sending a
00:00:29.119 lot of discounts you're constantly
00:00:30.480 providing value and building up trust
00:00:31.800 that you can cash in on later that's the
00:00:33.680 whole basis of this strategy um this way
00:00:36.000 when we do run the sales we can get the
00:00:37.960 absolute most bang for our buck so if a
00:00:40.320 sale flops that's supposed to be a mass
00:00:42.079 liquidation you can really put your
00:00:43.760 business in a rut so we cannot let our
00:00:45.559 sales flop so we need to execute them
00:00:47.680 really well so this is the campaign
00:00:49.120 layout that we are going over we're
00:00:50.480 starting off with a text based teaser
00:00:52.079 email message from the founder build up
00:00:54.120 some hype we're going to do a graphic
00:00:55.399 based launch email we're doing a graphic
00:00:57.039 based how to shop the sale and we're
00:00:58.719 doing a graphic based closer and then
00:01:00.519 one more text based email as a last
00:01:02.800 chance or extended so we're going over
00:01:05.560 this full thing so PS subscribe to my
00:01:07.759 newsl tons of free content like this
00:01:09.520 that I give out on my YouTube so first
00:01:11.119 let's talk about the text-based teaser
00:01:12.880 email especially if you're running a big
00:01:14.640 sale it's a good idea to send a teaser
00:01:16.320 to build up some hype text based emails
00:01:18.320 will stand out a ton and just add like a
00:01:20.520 simple and Personal Touch especially
00:01:22.360 from like the founder and it really
00:01:24.240 brings legitimacy to like the sale
00:01:26.200 you're running um and get them ready to
00:01:28.320 shop so like if you think about it if if
00:01:31.720 this is so big that the founder is
00:01:33.799 reaching out to email me about this sale
00:01:36.240 it has to be big it has to be something
00:01:37.799 that I need to buy buy for so text based
00:01:40.000 teaser is going to work really well
00:01:41.320 encourage them to start shopping now so
00:01:42.920 if they can pick out their items it's a
00:01:44.360 good way to induce urgency as well so
00:01:46.200 you say like go shop your items now um
00:01:48.600 get them ready in your cart so that when
00:01:49.960 the sale goes live you can claim it
00:01:51.320 before they're out of stock so here's
00:01:53.159 like an example um from this brand Max
00:01:56.280 check out this email our CEO sent me
00:01:57.920 about you our loyal customer 6 months
00:02:00.000 ago basically it was an email that
00:02:01.280 sparked um his biggest Black Friday deal
00:02:03.920 and it's it's a fake not necessarily
00:02:06.240 fake but an email just saying our
00:02:07.439 customers love this we we've been
00:02:09.119 receiving thousands of emails people
00:02:10.280 wanting us to bring it back it's an
00:02:12.239 awesome email so it says Thursday we're
00:02:13.840 going to send you an important email
00:02:15.000 that will ensure you get access to this
00:02:16.239 crazy Black Friday deal and so tons of
00:02:18.800 hype here building up this sale I can
00:02:21.480 guarantee that a ton of people just
00:02:22.959 absolutely just got stoked for that so A
00:02:25.360 text based teaser like this is really
00:02:26.720 going to build up the hype and get
00:02:28.200 people to shop so that's what we're
00:02:30.480 priming for and then we're doing a
00:02:31.920 graphic based launch email so your
00:02:34.000 launch emails can be super super simple
00:02:35.920 we like to make it branded and graphic
00:02:37.400 based just make sure it has everything
00:02:39.840 at that a customer needs to know about
00:02:41.159 the sale so include the discount code
00:02:43.319 how long the sale is um how do you claim
00:02:45.599 it is it a discount code is it auto
00:02:47.319 applied at checkout all that good stuff
00:02:49.280 so you need to make sure that that's
00:02:50.560 clearly displayed in this first email
00:02:52.400 I'll see a lot where some information is
00:02:54.800 missing like how to claim it is it a
00:02:56.720 discount code is it auto applied at
00:02:58.319 checkout sometimes you'll just say 20% %
00:03:00.080 off and the person's like what how do
00:03:02.000 how do I claim it there's just a little
00:03:03.159 bit of uncertainty so you want to make
00:03:04.360 sure you're super clear on that so
00:03:06.640 here's an example um of just like a
00:03:10.080 Father's Day sale so hey use this code
00:03:12.239 for 20% off it's running for this long
00:03:14.239 shop now you can see super clear just
00:03:16.480 showing the offer what the offer is um
00:03:19.120 and then a big button right at the top
00:03:20.560 of the email above the fold and then a
00:03:22.640 little bit of uh information about the
00:03:24.920 sale and then showing some of the best
00:03:26.360 sellers so super simple in terms of like
00:03:29.120 how you lay it out it's a little bit of
00:03:30.439 a longer email but it covers everything
00:03:32.519 that you need especially for a launch
00:03:34.760 next we can do a graphic based how to
00:03:36.879 shop so essentially this is just a
00:03:39.120 reminder of the sale but we're telling
00:03:41.159 people exactly how to shop it so you
00:03:43.159 want to make sure that you fit a
00:03:44.080 reminder email no matter what you're
00:03:45.560 doing to add urgency so rather than
00:03:47.760 doing a launch and then a closer we want
00:03:49.920 to do a launch reminder and then a
00:03:51.799 closer so a great way to do this is by
00:03:53.720 explaining like how to shop the sale
00:03:55.319 especially if it's kind of a unique
00:03:56.879 offer like if you're doing buy 1 get one
00:03:58.319 free if you're doing like a free x with
00:04:01.480 purchase something like that uh you
00:04:03.120 really want to clearly display the value
00:04:04.959 and layout what it is clearly for the
00:04:06.879 person to see so like this brand below
00:04:08.640 they did a BOGO sale and clearly just
00:04:11.280 outlined the different ways that you
00:04:12.439 could shop it so if you go down here you
00:04:14.439 could see hey you get power pack and
00:04:16.600 then you also get a free phone case
00:04:18.199 completely free uh get two wallets here
00:04:21.320 get one phone case completely free here
00:04:23.000 so it's really clearly displaying what
00:04:25.400 somebody can get and so super super good
00:04:27.919 way to show the value that you're
00:04:29.039 getting and that's what I like to do
00:04:30.479 typically for our uh reminder email on
00:04:32.800 these sales and then we have a Graphic
00:04:35.680 based closer so we had the teaser we
00:04:38.680 have the launch graphic based we have
00:04:40.639 the reminder glassic graphic based and
00:04:42.639 then now we're ending with the graphic
00:04:44.199 based closer we want to induce kind of
00:04:46.440 like a lot of not necessarily fear but
00:04:48.360 like urgency so people just love to
00:04:50.400 procrastinate and sales are no exception
00:04:53.199 so you absolutely need a closer email
00:04:55.720 and you need to have a lot of urgency um
00:04:58.120 so at this point they received like fre
00:04:59.840 emails the customer should understand
00:05:01.440 the sale so you don't really need to
00:05:02.880 spend time on like explaining the sale
00:05:04.560 or how crazy it is instead you can just
00:05:06.560 induce a ton of urgency with like a
00:05:08.759 graphic or a timer or something like
00:05:10.320 that um so I always like to include a
00:05:12.520 countdown of whatever you want so this
00:05:15.280 brand for example this was a gif of the
00:05:17.800 timer going like ticking Around the
00:05:19.880 Clock which was pretty cool um absolute
00:05:21.919 Last Chance super simple I'm sure this
00:05:24.039 got a ton of clicks because what what
00:05:25.440 else is this person going to do they
00:05:26.560 can't scroll or anything it's just right
00:05:27.919 in their face they want to shop they
00:05:29.759 should click right there so super easy
00:05:31.919 there and then one of the best things
00:05:34.639 that you can do is finish with a text
00:05:36.639 Bas last chance so either like on the
00:05:38.240 same day of that last email that graphic
00:05:40.199 based closer send a text based email
00:05:42.039 from the founder you could do like last
00:05:43.800 chance or you could like extend the sale
00:05:45.680 for 24 more hours I leave that as
00:05:47.759 optional um but the last email this is
00:05:50.120 just that last dished effort um but we
00:05:53.039 talked about text based emails are an
00:05:54.280 effective way to stand out and they
00:05:55.560 prove the legitimacy of your sale they
00:05:57.360 just prove that like this is a big deal
00:05:59.280 so we like to end our sales with these
00:06:01.120 um just to really go off on the right
00:06:02.840 note and make it just like a little bit
00:06:04.479 more personal with a note from the
00:06:05.840 founder uh so it's not just like we're
00:06:07.319 leaving them on just like massive sale
00:06:09.440 and spammy type stuff so you can make
00:06:12.039 this simple or you can extend it um if
00:06:14.440 you do extend the sale I'd recommend
00:06:16.360 turning off your banners on the website
00:06:17.880 and explain that the extension is only
00:06:19.440 available for email list members make
00:06:21.680 them feel a little bit more special and
00:06:23.160 get them to buy so here's like a last
00:06:25.720 chance version where it's like what's up
00:06:27.160 just wanted to pop in remind you that
00:06:28.280 this sale is ending tonight um all
00:06:30.160 orders just explaining the offer shop
00:06:32.160 now and so that's it that's just like
00:06:33.800 the last chance you could send this at
00:06:35.000 like 7 pm on the night that it's ending
00:06:37.759 you send like the graphic
00:06:39.759 based one at like 8: a.m. then you send
00:06:42.520 this one at like 11:00 p.m. 5:00 p.m.
00:06:44.759 whatever you want then this is like an
00:06:46.080 example of an extended thank you again
00:06:47.400 for being a part of this due to popular
00:06:48.880 demand we're extending our Black Friday
00:06:50.440 deal for one more day claim it here so
00:06:52.919 literally just that simple end with it
00:06:54.960 make it a little personal make it to be
00:06:57.199 less crazy spammy to end off on the note
00:07:00.039 and it's going to generate you a lot of
00:07:01.720 sales because it's like last chance so
00:07:03.680 highly recommend doing that so that is
00:07:05.199 it um hope you got some value uh that in
00:07:07.840 this quick video if I to effectively run
00:07:09.360 the sale make sure to join my newsletter
00:07:11.160 and let me know if you have any
00:07:12.120 questions or there are any videos that
00:07:13.479 you want covered peace