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CV
Ana Paola Álvarez Díaz González
Barcelona, Spain | Mexican & Spanish nationality
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PROFESSIONAL EXPERIENCE
Unilever
Global consumer goods company which offers beauty, wellness, personal care, home care and nutrition products
Senior Demand Planner - BPC Barcelona, Spain April 2024- Present
▪ Managed the FCST of PC: Deodorants, Skin Cleansing and Oral Care and B&W: Hair and Skin Care.
▪ Standardized the S&OP process for 5 categories, analyzing the information and segregating the volume by demand 
drivers for better analysis
▪ Change the S&OP process to a quarterly horizon, while maintaining the execution of the S&OE process on a weekly 
basis.
▪ Project the Business Plan for next year quickly and efficiently with the use of new tools and processes developed
Co-packer One Coordinator - Cross Categories Mexico City, Mexico November 2022- April 2024
▪ Hired and developed a team of 5 to scale the promotion planning portfolio across 9 categories in Mexico, also for 
import/export products.
▪ Managed a team responsible for a Turnover of more than $60 million USD annually.
▪ Defined the improvement and growth program strategy, as well as the team structure and role definition.
▪ Set the yearly goals, develop the digitalization of the area and monitoring the KPIs.
▪ Lead projects, with savings in the logistics field of aprox. $250k eur annually and with a reduction in the
environmental impact
▪ Successfully implemented the adoption of new supply technologies, achieving greater agility in the SC and a better 
response for the customer demand.
▪ Recognized for the project implementation, reaction, and execution of “Sticks Power Up” avoiding the loss of $200k 
eur in the company’s billing.
Demand Planner Execution Mexico City, Mexico March 2021-November 2022
▪ Lead important transitions: downsize imported and local portfolio (32% of the SKUs) delivering DR target, integrate 
the new digital tool and the portfolio delivery of PureIt to Unilever International.
▪ Delivered a service level of 96.8% in Skin Cleansing Full Year vs target of 96.1%
▪ Planned and coordinated product availability and coverage, monitored and adjusted Fcst for Skin Cleansing portfolio.
▪ Lead the projection of the billing estimate, Dispatch Rate (customer service) and inventory closing. 
▪ Lead the negotiation of validity and extension in customer purchase order, in relation to the product availability.
▪ Coordination of product availability of an important volume and temporalities (Summer and Christmas) for each
client's events considering the complexity of 60% of the portfolio being imported with long lead-times and hard 
transitions.
Intern Innovation Planning Mexico City, Mexico Jun 2019 - March 2021
▪ Managed all project innovations for the category of Skin Care and Hand & Body
▪ Aligned the customer, operational and marketing planning according to the requirements of each project, while 
negotiating terms and conditions with the main suppliers and the factory
▪ Created the network to follow all the activities needed to be managed for the launch of the product on time.
▪ Coordinated and follow-up with all the team members as well as communicate constantly any risk and changes.
EDUCATION
Instituto Tecnológico Autónomo de México (ITAM) Mexico City, Mexico
Bachelor’s degree in business administration August 2015 - August 2021
Marketing specialization and member of Students’ Council: Model United Nations, Environmental, BA, International Program
Colegio Alemán Alexander von Humboldt Mexico City, Mexico 
Extracurricular activities: Creation of Student Council with proposals for improvement and changes in the school environment.
 August 2003 - August 2015
 Schulfarm Insel Scharfenberg Berlin, Germany
Participation in extracurricular activities: Sailing, School and Sports events August 2012 - August 2013 
LANGUAGES AND PROGRAMS MANAGEMENT
Spanish (Native), English (Bilingual Proficiency), German (Bilingual Proficiency). 
Microsoft Excel, Word and Project, Power BI, PowerPoint, SAP, Waze FCST analytics, AERA Technology and Kinaxis.
VOLUNTARY WORK & ACTIVITIES
Strategy and Sustainability & Environmental Management & Ethics Certifications Coursera 2020
Organizer of the Testimony conference of Buba Weisz, Auschwitz Survivor 2016-2017
Former player of Handball in the national Olympics 2012-2015

job description 
Demand Senior Planner
Barcelona — SPAIN
HomeJoin our teamExplore opportunitiesDemand Senior Planner
Req ID

92611

Posted

Mar 6, 2025

Function

Planning

Location

Barcelona, B, ES, 08018

ROLE:

Demand Senior Planner

REPORTS TO:

Demand Planning Manager

LOCATION:

Barcelona Hub

 

 

ABOUT THE DEPARTMENT


Within the Supply Chain function sit our Planning teams. With a population of over three hundred people
these teams are a competitor leading, purpose built Global Hub, covering a multitude of Planning areas
where we share best practice in a centralized and standard way to deliver industry leading service at
best cost and the right level of inventory.
Our Global Demand Planning Team are responsible for ensuring good prediction of Sales across the
world. This signal drives the full End to End Supply Chain from logistics through production and onto
supplier orders. The team collaborates with the markets to get the best Business Intelligence to input to
the Machine Learning Models to create the best forecast. The team also ensure all New Product
launches are reflected correctly within the forecast.

 

 

THE ROLE
The Demand Senior Planner executes daily operational activities across the overall forecast (units and values) for a large portfolio.


 

Key Success Measures

 

• Forecast accuracy (WAPE) – measures the accuracy of the weighted absolute percentage error over a 90-day period.
• % cut driven by under forecast – calculates the percentage of inventory cuts driven by under forecasting, indicating instances where demand exceeds forecasted quantities.
• % Forecast completeness – 2-year long range forecast.
• SPP3 – evaluates the bias in the 3-month forecast by measuring the deviation from the actual demand over a 3-month period.
• SPP1 – evaluates the bias in the 1-month forecast by measuring the deviation from actual demand over a 1-month period.
• Bias - measures the overall bias in the process, considering factors such as forecast accuracy, demand variability, and supply chain performance.

 

 

Core Responsibilities
• Input data to build a reasonable demand forecast, in the o9 system, for the portfolio.
• Ensure local Business Units have provided their sales and marketing plans and collaborate with the relevant market teams to resolve any gaps.
• Communicate effectively to any demand related questions or issues for the portfolio.
• Analyze data and information to proactively identify trends and issues, escalating and action planning as appropriate.
• Monitor the forecasting performance of the o9 system for the portfolio and review this with the Data Scientist to improve the models for better performance.
• Monitor the incremental volume requests status to ensure these are being closed in a timely manner and are flowing to the forecast correctly.
• Attending the weekly local market connect meetings to review the demand changes and current performance, sharing new information as appropriate and implementing changes.
• Review exception messages from the system, evaluate and decide the correct course of action and resolve them as appropriate.
• Collaborate with Divisional Planners on the initiative management process by reviewing the data flow to build knowledge into the forecast including giftsets, limited editions, and non-saleable volumes.
• Lead the PDCA cycle unsupported and support Planners in resolving their issues.
• SPOC to a minimum of one local Business Unit, providing guidance/interfacing with Commercial as appropriate.
• Own a specific process and/or be a key systems user, supporting the team with functionality/process, leading improvement, and execution as necessary and collaborate with the Demand Technical team as appropriate.
• Coach and train Planners as necessary on systems and processes and support with the onboarding of new starters.

 

 

 

Continuous Improvement

• Use the processes, systems, and tools available to ensure all tasks are value add.
• Identify improvement opportunities for the area of responsibility, raising these as appropriate and implementing successfully (where possible).
 

 

 

KEY INTERFACES
• Planning Managers and Senior Managers.
• Local BU Planners.
• Category Supply Planning Managers.
• Divisional Planners.
• Data Scientists.

 

 

 

ESSENTIAL SKILLS & EXPERIENCE
• Degree (or equivalent work experience) in a Supply Chain discipline.
• Planning mastery – strong command of key systems (such as SAP, JDA, OMP, Excel, o9) with technical experience of 2+ areas of Supply Chain Planning.
• Effective communication skills up to and including Manager level.
• Delivering KPIs.
• Strong analytical skills with proficiency in Microsoft Excel.
• Experience of implementing and following core processes, tools, and improvements.
• Working to deadlines.
• Attention to detail and accuracy in data management and analysis.

 

OUR BENEFITS

 

Our competitive remuneration and perks will be matched with your experience and knowledge. As our Global Demand Senior Planner, some of the benefits you will be entitled to, are:

 

Flexibility (flexible working time and work from home up to 50%)
Ticket restaurant (daily diet for meals)
Company products / Access to the company shop
Health insurance
 

RECRUITMENT PROCESS  

 

A screening call with the recruiters
A first online/in-person interview with hiring managers
A second interview (optionally)
Feedback, verbal offer
Hiring
 

ABOUT COTY

Coty is one of the world’s largest beauty companies with an iconic portfolio of brands across fragrance, color cosmetics, skincare, and body care. At Coty, we celebrate the entire human kaleidoscope and cultivate a culture of fearless kindness. Therefore, we are proud to be an equal opportunities employer. We do not discriminate against any candidate or employee and strive to be an open, inclusive, and diverse workplace where all employees can be their authentic self.

Join us in making over the world of beauty!

 

questions
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