I am rewriting my resume. Please act as my professional resume writer. Here is my existing resume: Lauren Miller resume
Key Skills
Employer branding
Recruitment marketing
Corporate communications
Content & brand marketing strategy
Australian Institute of Management
● 2019 Project Management Fundamentals
● 2019 Digital Marketing
● 2019 Agile Fundamentals
● 2019 Customer journey mapping
Laurel Papworth Media
● 2018 Social media marketing
Commonwealth Bank of Australia
July 2021 - present
Employer Brand Manager - Strategic Projects
July 2020 - July 2021
Employer Brand Manager
Feb 2020 - July 2020
Employer Brand Specialist
My role is all about driving consideration for CommBank as workplace of choice for key talent.
This includes developing the refreshed EVP, the visual identity 'You X CommBank' and the
supporting strategies to attract top talent. Central to my role is ensuring consistency in
messaging and branding across the talent life cycle, from discovery, through to applying for a
role, across all our communication channels.
● Identify and analyse key talent metrics to track and report on the effectiveness of
campaigns
● Copy write content to deliver key messages to talent audiences. Key channels include
paid and organic social, careers site, employee advocates, leader communications and
employee networks.
● Ensure content adherence to Master Brand guidelines, whilst delivering a unique voice for
talent audiences
● Collaborate with business leaders to identify key talent needs and develop solutions to
address them.
● Develop and drive advocacy strategy for #CommBankLife and application to critical
talent segments
● Design and create resources for talent acquisition team and hiring managers in order to
operationalise the employee value proposition.
● Optimise candidate experience utilising technology and targeted communication
strategies
● Careers website responsibility, including data analysis, content review, site structure
review and engagement strategy
● Stay up-to-date with industry trends and best practices in employer brand, talent
attraction and make recommendations for improvement.
You x CommBank video https://www.youtube.com/watch?v=oiw-t75jaeU
Key achievements
Development of CommBank’s new group wide employee value proposition, aligning visual
identity and talent attraction campaign. Creation of assets suitable for multiple channels,
including new careers video
Design and delivery of talent attraction campaigns for critical talent audience - risk professionals.
Multi channel, along with internal referral drive. Resulting in XXX increase in applications for open
roles.
Design and creation of comprehensive social media and internal communications campaign to
support attraction of Indigenous Talent. Significant engagement on social channels, amplified by
employees and shared by CommBank CEO, Matt Commyn.
Charterhouse
Aug 2017 - Feb 2020
I joined Charterhouse to take on a newly created role with a remit for communications to our
client & candidate communities. I capture insights from those communities and utilise them for
continuous improvement processes internally and assisting to drive our client's agendas
externally. My commitment to diversity and inclusion, particularly championing women in
business and indigenous engagement, overlays all that I do.
Key achievements
Project Management of the design and build of new websites for our 3 brands, Charterhouse,
Charterhouse Medical and Robertson Search.
Development & execution of social media strategy for all 3 brands. Including creation of all
content, channel management, analysis and optimisation.
Development, planning & facilitation of Insight Events for our clients on topics such as Mental
Health in the Workplace. Featuring key notes from Optus & CCA.
Development of diversity & inclusion strategy, driving internal engagement, sourcing
methodologies and education.
May 2009 – August 2017
Account Manager
Kimberly Clark Professional
● Management of distributor relationships
● Development channel marketing strategies
● Management & development of key accounts. Specifically Investa, Dexus & CB
Richard Ellis.
● Achieve growth amongst top 20 clients year on year
● Identify channel opportunities
● Maintain accurate and up to date client database
● Develop relationships from commodity based price discussion, to solution based sale
● Identify opportunities to replicate success in channel across multiple industries
● Additional account management across Government sector, specifically aged, acute
care & education
Key Achievements
● Grew 83% of top 20 clients sales (year on year)
● Secured landmark site based on sustainability presentation that I developed &
delivered
July 2007 – April 2009
Account Manager
Fuji Xerox Australia
Responsibilities:
● Responsible for the development of a number of government portfolios.
● Maintain & grow revenue across client base.
● Key accounts include NSW Fire Brigades and Rural Fire Service, Ministry of Arts,
Department of Sport and Recreation and Department of State and Regional
Development, Department of Corrective Services
● Identify and develop tailored solutions for clients, encompassing hardware, software
and managed services offerings.
● Proactively report on trends within Client accounts for fleet optimisation.
● Facilitate training & education events to keep customers updated on latest service
and technology offerings.
● Plan and co-ordinate annual networking events with key clients to showcase industry
innovations, including management of all relevant resources and stakeholders.
● Partnering with marketing to create tailored campaigns to increase brand awareness
within new and existing accounts.
● Manage the planning and implementation of hardware and software solutions.
Key Achievements
● Achieved 100% of revenue target ($1M)
● Advanced key account to complex managed services offering
October 2004 – July 2007
Consultant – Senior Permanent Accounting Division
Robert Walters
Robert Walters Plc is one of the world's largest professional recruitment consultancies
with 23 offices in 13 countries spanning 5 continents.
Responsibilities:
● Responsible for development of growth and revenue of key commerce clients on a
number of accounts across Finance Permanent division predominantly within large
corporates.
● Key clients include Westfield, Telstra, Hutchison 3G, Sanofi Aventis, Cochlear, Pfizer,
Medtronic.
● Role prerequisites include the delivery of business development strategies, achieved
via cold calling, client meetings, lead generation as well as building direct ongoing
relationships with executive management.
● Partnering with key clients to develop attraction & retention strategies. Refinement of
client recruitment processes, including interview coaching for line management.
● Consulting with senior management (MD/CFO's) on providing end to end recruitment
solutions based on headhunting, advertising and search methods.
● Development of client marketing plan including client social functions, industry
lunches, direct mail and targeted one on one events/lunches.
● Hosted and facilitated round table forum of C level clients.
● Co-ordinated candidate functions to educate on current market conditions.
● Developing presentations for senior management of key accounts. Eg. Pitching for
recruitment assignments or tenders.
● Maintain direct candidate relationship plan involving candidate interviews, interview
training, and negotiating directly with candidates and clients.
● CRM database management.
● Production of regular KPI reporting for large tendered clients, such as Telstra.
● Specialised in recruiting qualified to executive finance professionals within Commerce
sector.
Key Achievements:
● Negotiated new business accounts with Sanofi Aventis, Cochlear, Westfield and
agreed on long term preferred supplier arrangements with the aforementioned.
● Re-activated a number of key accounts, such as Johnson & Johnson and Cochlear
who were historically known as “cold” clients.
● Developed Westfield to become the second largest revenue generating account in
2005/06, within Commerce at $200,000 net billings.  I need to create a targeted resume for a specific job I wish to apply for. Please do not yet generate my resume. Please wait for the job description.