1.
Question 1
What is one of the guidelines for country/city sports marketing?

1 point

Determining the SFU
associations


Not allowing flexibility to official sponsors/partners in
order to maintain power and control


Focusing solely on sports will drive all other success


It does not matter which sport is prioritized, as long as it is a sport


All of the above

2.
Question 2
What is NOT one of the 4 A’s of Sports Sponsorship?

1 point

Awareness


Attitude


Achievement


Activation


Adaptation

3.
Question 3
What is NOT an example of a long term objective of
sponsorship?

1 point

Create an emotional bond with target consumers


Establish goodwill with society


Meet competitive
threats


Establish brand SFU image


All of the above

4.
Question 4
What is an aspect of formulating a good narrative?

1 point

Develop your plot


Define your character


Anticipate the climax


Drive home the conclusion


All of the above

5.
Question 5
What is BIRGing?

1 point

Basking in related
glory


Cutting off related failure 


Deciding who the manager of the team should be


Deciding who to purchase as a new addition to your team


All of the above

6.
Question 6
What is true about creating fandom?    

1 point

It is normally achieved from one game/match


There needs to be
history, tradition and authenticity, as well as entertainment value


In order to get fans, a team has to win a championship


Sports teams must have highly paid sports stars for people
to be a fan of their team


Fandom is only created on a global scale

7.
Question 7
Awareness in sports sponsorship increases when____?

1 point

Competitors also sponsor


Brand awareness is
well maintained 


Brand is originally unfamiliar and unknown


Communicated through one channel only


All of the above

8.
Question 8
What are some aspects of cross country sports marketing?

1 point

It is limited because sports are not international by nature


Growth is only globalized


Growth can be as a product or medium 


Market selection is a minor process in the success rate of
cross country sports 


Growth is only localized

9.
Question 9
What is a characteristic of cross industry sports marketing?

1 point

Sports can be a source or a destination of innovation 


Sports exporting is how to add to experience at spectator or
participation level


Sports importing is how to distill the essence of sports to
your industry


Sports is only a source of innovation


All of the above

10.
Question 10
What is an example of sports importing?

1 point

Virtual and Augmented Reality


Team Play


Fair Play


Organized Competition


All of the above

11.
Question 11
In Entertainment Marketing, Netflix matched Noon
Nopi of ___________ and Steve Jobs matched Noon Nopi of ____________.    

1 point

attention seeking, binge viewing


preference for the postal service, computer games


binge drinking, low prices


comic books, computer customization


binge viewing, attention holding     

12.
Question 12
Which of the following is FALSE?


1 point

there can be many sources for big ideas


Big Idea Sourcing is when a company is not from a country like the
United States, and so much use good ideas


A source of big ideas is not from the company's history     


nostalgia can be a source for big ideas


packaging can be a source for big ideas even if the
packaging isn’t very good

13.
Question 13
Which of the following is NOT an advantage of placement?

1 point

Exposure and frequency


Support for other media


Association/Image transfer


Higher defense against attention to a brand


Bypass regulation

14.
Question 14
In Cross Country Entertainment market configuration it is
important ____________.

1 point

to keep in mind that some products will have a
broader appeal in some countries and a narrower appeal in others     


to keep in mind that entertainment products have universal
appeal and so it should not matter which country you are in


to keep in mind that movies are the only entertainment
products that have broader appeals in all countries


to keep in mind that movies are the best entertainment
products to enter emerging markets


to keep in mind that entertainment products will have a
narrower appeal in emerging markets

15.
Question 15
Which of the following is an example of Entertainment
Exporting?

1 point

Sourcing and adaptation of content


Bundling content across media


Second life market for new products


Franchise/continuity building for companies


All of the above     

16.
Question 16
Any business can technically be like Show Business as long as it is ____________.

1 point

entertaining, disengaging, boundary-breaking, and value
innovating


entertaining, engaging, boundary-setting, and value creating


entertaining, engaging, boundary-setting, and value
co-creating


entertaining, engagaing, boundary-breaking, and
value co-creating     


entertaining, disengaging, boundary-breaking, and value
co-creating

17.
Question 17
Which of the following is a Marketing implication of OTT TV?

1 point

Cable companies are becoming more powerful


Segmentation, targeting and positioning must focus on Millennials watching TV online     


Consumers are losing power


Multi-platform content delivery strategy is no longer
relevant


Cannibalization is not a problem because of synergy

18.
Question 18
Making brands ownable means ____________.

1 point

to allow consumers to easily adopt the brand


to allow consumers to easily re-stylize the brand


to allow consumers to easily spread the brand


All of the above     


None of the above

19.
Question 19
In cross country entertainment, it is important to remember
that ___________.

1 point

entertainment is not a universal need by nature so must be
approached carefully


entertainment is not a medium in international marketing


entertainment cannot be globalized


entertainment cannot be localized


the landing market is important     

20.
Question 20
Which of the following is NOT an example of Entertainment
Importing?

1 point

Experience reduction     


Content delivery


Content curation


Customer journey


Global expansion