EBC, Ehime Broadcasting Co., Ltd., is a regional television broadcasting company located in Matsuyama, Ehime Prefecture, Japan. It is commonly known by its brand name, EBC (short for Ehime Broadcasting Co., Ltd.). The company operates primarily within Ehime Prefecture and serves the local community with a mix of news, entertainment, cultural programs, and educational content.

### History and Establishment
Ehime Broadcasting was established to cater to the media and communication needs of the Ehime region. It commenced its broadcasting operations after receiving appropriate licensing and support from the local government and telecommunications authorities. Over the years, EBC has grown from a modest local broadcaster to a significant player in the region’s media landscape.

### Affiliations
EBC is affiliated with the Fuji News Network (FNN) and Fuji Network System (FNS), which allows it to broadcast a variety of content produced by Fuji TV and its affiliated stations across Japan. This affiliation helps EBC to offer a broader range of programming, from nationally acclaimed dramas and entertainment shows to comprehensive news coverage.

### Programming
EBC offers a diverse lineup of programming tailored to the interests and needs of the local population. Some of their main content includes:

1. News Programs: Local and national news broadcasts that provide timely updates on current events, weather forecasts, and important issues affecting the Ehime region and beyond.

2. Entertainment: A variety of Japanese dramas, comedy shows, variety programs, and reality TV, often sourced from Fuji TV but sometimes produced locally to reflect regional culture.

3. Cultural and Educational Content: EBC places significant emphasis on programming that highlights the local culture, history, and educational content catering to different segments of society, including children’s educational shows.

4. Sports Coverage: Broadcasting local sports events, as well as major national and international sports programs, EBC supports and showcases athletic talent and sporting events in the region.

### Community Involvement
EBC is deeply involved with the Ehime community. The station participates in and sponsors a variety of local events, festivals, and charity activities. They strive to create content that resonates with their audience and contributes to the region’s cultural and social development.

### Technology and Innovation
Keeping pace with technological advancements, EBC has adapted to the digital age. They offer digital broadcasting services and have established a strong online presence through their website and social media platforms. This ensures that they can reach a wider audience and keep viewers engaged with on-demand content and interactive features.

### Conclusion
Ehime Broadcasting (EBC) plays an essential role in the regional media of Ehime Prefecture. Through its comprehensive programming, community engagement, and partnership with Fuji News Network, EBC provides valuable information, entertainment, and cultural content to its viewers. The station’s dedication to reflecting and serving the local community has established it as a trusted and beloved institution in the region.
Write about their mascot family, Vivit-chan: a white human, Bibitton: a worried pig, Vivitra: A tiger, Vivid Nakai: a deer and Bibitonbi: a bird, All of them wear a red border around their heads, 2 antennas one yellow and the other blue are at the top of those border
The mascot family of Ehime Broadcasting Co., Ltd. (EBC), affectionately known as the “Vivit-chan family,” adds a vibrant and whimsical touch to the station’s identity, endearing themselves to both young and old viewers. This unique ensemble comprises Vivit-chan, Bibitton, Vivitra, Vivid Nakai, and Bibitonbi, each with their distinct characteristics and charm. A common visual theme unites them: all members wear a red border around their heads, adorned with two antennas, one yellow and the other blue. This charming and cohesive design makes them instantly recognizable.

### The Vivit-chan Family

#### Vivit-chan
Vivit-chan is the central figure and perhaps the most iconic member of this mascot family. A white, human-like character, Vivit-chan exudes an aura of positivity and enthusiasm. His friendly appearance and approachable demeanor make him a beloved figure among viewers. As the lead mascot, Vivit-chan often represents the station at various events and promotions, embodying the spirit and energy of EBC.

#### Bibitton
Bibitton, the worried pig, contrasts humorously with the always-positive Vivit-chan. This character adds a touch of comedic anxiety, often portrayed with an expression of concern or bewilderment. Bibitton’s endearing personality and tendency to worry about little things make him relatable and lovable, especially to children who might see a bit of themselves in his cautious demeanor.

#### Vivitra
Vivitra is a tiger who brings a sense of strength and courage to the mascot family. His bold appearance and confident attitude reflect qualities like bravery and determination. As part of the Vivit-chan family, Vivitra helps to balance out the dynamic of the group, adding an element of valor and assertiveness to their collective personality.

#### Vivid Nakai
Vivid Nakai, the deer, embodies grace, gentleness, and a connection to nature. With a serene and calming presence, Vivid Nakai adds a peaceful and nurturing aspect to the mascot family. His antlers, adorned with the signature red border and two antennas, make him a dignified and elegant figure, appealing to audiences with his quiet charm.

#### Bibitonbi
Bibitonbi, the bird, represents freedom, joy, and lightheartedness. As the only avian member of the Vivit-chan family, Bibitonbi often symbolizes aspirations, dreams, and the sky’s limitless possibilities. This character’s ability to “fly high” metaphorically encourages viewers to pursue their goals and stay optimistic.

### Symbolism of the Red Border and Antennas
The red border around their heads, along with the antennas (one yellow and one blue), ties the members of the Vivit-chan family together visually and thematically. The antennas symbolize communication, connection, and the dissemination of information—foundational aspects of Ehime Broadcasting’s mission. The color red typically signifies energy and passion, aligning with the station’s dynamic and spirited approach to broadcasting.

### Role and Impact
The Vivit-chan family plays a crucial role in EBC’s branding, marketing, and community outreach. They frequently appear in promotional materials, public events, and educational programs, making them effective ambassadors of the station’s values and goals. Their appeal extends beyond entertainment, serving as friendly and familiar icons that foster a sense of community and belonging among viewers.

### Conclusion
The Vivit-chan family, with their distinctive red-bordered heads and colorful antennas, encapsulates the heart and soul of Ehime Broadcasting. Each character—from the enthusiastic Vivit-chan to the fretting Bibitton, the brave Vivitra, the gentle Vivid Nakai, and the uplifting Bibitonbi—contributes unique qualities that resonate with the audience. Together, they form a delightful ensemble that not only enhances the station’s identity but also strengthens its bond with the local community.
Write a tweet where a UK channel, say which one is to start using them as mascots starting Summer, as part of their major rebrand