Below is my  assignment brief (i copied from pdf and pasted it here, so you may need to re-organise them for your understanding, especially the tables involved).
Assignment Brief
Course/Programme: BA (Hons) Marketing Management
Level: 5
Module Title: Business Event Management
Module Leader: Halima Hachelaf
Assignment title: Group Presentation 
Assignment number: Component 1
Weighting: 40% 
Date given out:
Submission date: 08/09/2024
Eligible for late submission (3 
working days, with penalty)?
No
Method of submission: X Online only Online and paper 
copy
Special instructions for 
submission (if any):
Group Presentation – 15 mins. It is a group presentation, 
and all members of a group must be physically present at 
the same time.
The presentations will take place in the Week 9 of 
teaching (week commencing 26/08/2024). Groups can 
book slots with their lecturers during the classes.
Date for results and feedback: 29/09/2024
Learning outcomes assessed
LO 4. Apply theory of business event management to a 
 proposed live event project or case study, with 
 consideration of effective event planning, design, 
 development, marketing and branding.
Assignment
This module includes working with other students in a group and engaging with an agreed 
case study at local, national or international level. 
In groups of 3 you will be required to present an overview of an existing business event (to 
be agreed with the tutor latest by Week 3). 
The PowerPoint presentation should include relevant links to theory and provide an 
explanation for the function/purpose and the operational planning of the event. Include all 
necessary elements of, and consideration for the event management process; event planning, 
design, development, branding and marketing. 
Details of slide content and titles, will be given and discussed further in class. Broadly, the 
slides will include the following headings, however these may be tailored and made more 
specific to the business event when case studies are agreed with the tutor.
• Event introduction and objectives
• Concept and design
• Itinerary and event format
• Stakeholders
• Project management
• Branding and Marketing communications
• Measuring success / recommendations for the future
Suggested Structure and Marking Guidance 
To include Weightage %
Introduction of the group members 
Introduction 
• Introduction to the proposed live business event you are 
planning, stating the aim and objectives of the events.
• State the expectations towards the successful implementation of 
the business event.
• Brief overview of the topics that will be covered in the 
presentation.
5%
Understanding of the business event management theories and 
use them for planning and organising the event:
• Discuss the theories and reason behind using them for planning 
your event. Justify with examples.
• Identify the details of planning, event design and management in 
a structured way.
20%
Marketing plan and budget allocation:
• Discuss the branding and marketing initiative you want to 
undertake (theories, planning, implementing)
• How you will be allocating resources for the event, support your 
answer with theories. 
• Provide your structured budget allocation details.
20%
Risk Management: 
• Assess the possible risk you might face while arranging your 
business event.
• Demonstrate the action plan for addressing those risk factor, 
justify your answers. 
20%
Stakeholders:
• Analyse the potential stakeholders for your business event, 
discussing how you will manage them.
• Provide the initiatives that you will use to communicate about 
your business event with your potential stakeholders. 
20%
Conclusion
• Evaluate the overall business event planning and 
implementation process.
• Discuss how this evaluation can lead you to continuous 
improvement.
10%
Reference list (where applicable)
• Harvard referencing style to be used.
5%
Assessment Guidance
• Your work should be professionally presented and should put forward structured 
arguments supported by referenced academic sources throughout and using 
examples to illustrate your discussion. In-text referencing is mandatory where 
applicable. Please note that without any academic referencing the work will receive a 
referral grade.
• The groups can have maximum 3 students. The students’ names should be included in 
the slides they have created.
• This group presentation carries 40% of the overall module grade.
• This presentation will be for 5 mins for each group member (minimum 3-4 slides per 
person).
• Students are expected to include speaker notes in PowerPoint presentation in the 
‘Notes’ section. All supporting arguments and relevant text should be included in the 
‘notes’ area of PowerPoint presentation.
• You will be graded individually on the part of the presentation you produce and 
deliver.
Note: You are expected to complete this assignment using the recommended textbook and academic 
sources (using Discovery to access them) without relying on ChatGPT or any other AI language model. 
Essential Textbooks
Davison, R. (2019) Business Events. 2
nd edn. Abingdon: Routledge
Dowson, R. & Bassett, D.(2018) Event Planning and Management: Principles, 
Planning and Practice, 2nd edn, Abingdon: Routledge
Reic, I. (2017) Events Marketing Management: A Consumer Perspective. Abingdon: 
Routledge
Rogers, T.&Davidson,R.(2016)MarketingDestinations andVenuesfor Conferences, 
Conventions and Business Events: Events managementseries 14, 2
nd edn, Abingdon: 
Routledge
Rogers, T. (2013) Conferences and Conventions; a Global Industry, 2
nd edn, London: 
Elsevier
Pielichaty, H., Els, G., Reed, I. & Mawer, V. (2016) Events Project Management,
Abingdon: Routledge
Van Neikerk, M and Getz, D (2019) Event Stakeholders, Oxford: Goodfellow
Recommended Textbooks
Bladen, C., Kennell, J., Abson, E. & Wilde, N. (2018) Events Management: An 
Introduction, 2nd edn, Abingdon: Routledge
Bowdin, G.A.J. (2011) Events Management. 3rd edn. Amsterdam: London: 
Butterworth-Heinemann. (E-BOOK)
Jalilvand, A. & Malliaris, T. (2013) Risk Management and Corporate Governance, 
London: Taylor and Francis.
Raj, R., Walters, P. and Rashid, T. (2017) Events Management: Principles & Practice. 
3
rd edn. London: Sage.
Raj, R. and Musgrave, J. (2009) Event Management and Sustainability. Wallingford: CAB.
Tassiopoulos, D. (2010) Events Management: A Developmental and Managerial 
Approach. 3rd edn. Claremont: Juta Press.
Reference Citations
In-Text Citation is mandatory for a pass grade
• Cite references in the text with author name/s, year of publication, and page number in 
parentheses (“Harvard system”)
• Author's or editor's surname. This could be an organization, e.g., BBC
• Year of publication
• Page number(s)
• Enclose the whole citation in round brackets unless the author is the subject of the 
sentence, e.g., Davison (2019, p.13) argue that...
Reference List 
An example of Journal or E-Journal Article 
Author surname(s), Initial(s). (Year) ‘Title of article’, Journal Name, volume number (issue or 
part number), page range. Available at: DOI or URL (Accessed: date) 
Dutta, M. and Marjit, S. (2016) ‘Intra-country technology transfer’, Indian Economic Review, 
51(1/2), pp. 117–127. Available at: http://www.jstor.org/stable/44376239 (Accessed: 27 
May 2021). 
Barke, M. and Mowl, G. (2016) ‘Málaga – a failed resort of the early twentieth century?’, 
Journal of Tourism History, 2(3), pp. 187–212. Available at: 
NB If viewing the article online, include the DOI if available OR URL + accessed date (Note: 
the access date is only included when using URL, NOT when using DOI) 
TIP! If page numbers are unavailable - e.g., if you are using a source that is only available in 
an online format with no PDF, and if this is usual in your discipline - then they are simply 
omitted.
Submission
Electronic copies must be submitted in PowerPoint format only (.ppt / .pptx) on Brightspace 
respecting the deadline. Please note that any other format (pdf or MS Word .docx files) 
will not be graded.
Useful guide
Presentation Home - Presentation - ATK - Learning and Teaching at 
University of Suffolk (uos.ac.uk)
Referencing and Plagiarism Home - Referencing and Plagiarism - Learning and Teaching 
at University of Suffolk (uos.ac.uk)
Additional guidance will be provided during seminar sessions and tutorials.
Employability Skills
On successful completion of this module, a student will have had opportunities to develop
many employability skills, including communication, visual, verbal and written, group and 
teamwork, problem solving, leadership, project management, the understanding and use of 
technology in the corporate event sector.


now, i want you to choose a good case study as stipulated in the brief. Then generate for me a comprehensively detailed structure (including sub-sections for each slide) for the ppt, taking into account everything mentioned in the brief. Ensure this is your best work yet.