Hello AI Please act as professioal researcher of media and communication, convert this abstract of reseaech paper upto 150 words with modren english languague  Children (the group below the age of 18 as per Convention of the Rights of the Child) are the considered as the vulnerable groups of population of any society due to their elevated exposure towards various types of hazards (both physiological and psychological). According to UNCRC, mass media (which is ought to act as the fourth pillar of the state) has a key role to play in raising awareness about the situation of children and the challenges faced by them. However, the extent to which ethical considerations and legal bindings of ‘in the best interest of children’ are considered by electronic media houses (which is often termed as overwhelmed with ‘Breaking News Syndrome’ or ‘TRPs’) is a question mark. In recent past, portrayal of child incest issue on HUM TV (entertainment media) and reporting of child pornography films of a village of Kasur (news media) has remained topic of debate among various segments of the society. Parents are the care takers of children and being guardians, it is their responsibility to teach their children about good & bad touch and take measure towards their protection from all kinds of abuse including child sexual abuse. The study in hand has explored the difference in the Knowledge, Attitude and Practices among viewers and non-viewers parents of HUM TV and private news channels’ towards portrayal of child sexual abuse on electronic media with reference to ethical code of conduct by using Quasi-Experimental design in Muzaffargarh and Islamabad. The study has deployed mixed methods approach i.e. both the quantitative and qualitative tools of data collection aimed at triangulation. The data collection instruments included Closed Ended Surveys with parents, Gender Segregated Focused Group Discussions with the parents and Semi-Structured interviews with interlinked stakeholders like NGO workers, teachers, imam of mosque and TV news reporters by using standard formula of 95% confidence interval and 5% margin of error.  By keeping in view attrition and non-responsiveness, 10% additional sample collected where, sampling framework of ‘Stratified Random Model of Sampling” was used.  The difference in the, Attitude and Practices of respondents i.e. in terms of gender of parents, educational level, and heavy & light viewers has also been gauged. The results of the study have produced evidence of effect of portrayal of child sexual abuse on electronic media on parents with the lens of ethics. The study has also yielded very handy recommendations for different NGOs/INGOs/Not for Profit Organizations working for the protection of child rights by using electronic media as a medium of instruction with a reassertion that Media Houses shall abide by the ethical code of conduct when it comes to portrayal of child sexual abuse on electronic media. Further, interactive programs on the thematic area of ‘Comprehensive Sexuality Education’ aimed at KAP enhancement/modification of children related to good and bad touch shall also be initiated.  

Keywords: Child Sexual Abuse,Electronic Media,Media Effects,Media Coverage,Attitude and Practices KAP,Children, Parents