References
•	Gupta, A., & Dangwal, R. (2021). Impact of personalization in bank marketing campaigns on customer acquisition and retention: A study among banking customers in Chandigarh. International Journal of Bank Marketing, 39(3), 524-537.

•	Sharma, A., & Sharma, S. (2019). Customer experience, satisfaction, and loyalty in the Indian banking industry. Vision, 23(2), 171-179.

•	Thakur, R., & Kaur, A. (2018). Impact of digital marketing on customer acquisition and retention: A study among banking customers in Chandigarh. International Journal of Electronic Customer Relationship Management, 11(2), 93-109.

•	Verma, S., & Verma, P. (2017). The impact of social media marketing on customer acquisition and retention in the banking industry: A study of Chandigarh. Asia Pacific Journal of Marketing and Logistics, 29(2), 211-227.

•	Kaur, M., & Singh, P. (2016). The impact of customer relationship management on customer acquisition and retention in the banking industry: A study of Chandigarh. Journal of Business and Retail Management Research, 11(2), 91-100.

•	“Effectiveness of Personalized Marketing in the Banking Sector” by C. Sudha and A. Saravanan published in Contemporary Engineering Sciences

•	“The Impact of Personalized Banking Services on Customers’ Perceived Value and Loyalty: An Empirical Study” by A. Alzoubi and N. Alnawaiseh published in The Journal of Internet Banking and Commerce

•	“Personalization and Customer Acquisition Strategies in Banking Industry in India” by R. Saxena and A. Shakya published in International Journal of Business and Management Invention


•	“The Impact of Banking Service Personalization on Customer Acquisition and Retention in Nigeria: A Structural Equation Modeling Analysis” by A. O. Aiyetoro, P. E. Igbudu, and D. D. Dabara published in International Journal of Management and Applied Research

•	“Personalization and Bank Lending: The Role of Big Data and Customer Intelligence” by C.  M. Littunen and E. M. Pennanen published in Journal of Economics and Business


•	The Effect of Personalization on Customer Satisfaction and Loyalty in the Banking Industry: Evidence from Turkey” by A. Ekici, Ş. Gökalp, and A. Keser published in Journal of Economics and Business Research

•	“Investigating the Effect of Personalization in Bank Relationship Marketing on Customer Loyalty in Iran” by F. Kargar, M. Mohammadi, and M. Salari published in Management Science Letter 

•	“Personalization in Banking: A Comprehensive Evaluation of Attitudes, Beliefs, and Behaviors of Customers in the UAE” by M. Kazim and S. Mohamed published in The Journal of Applied Management Research


•	“The Effect of Personalization in Banking Services on Customer Relationship        Management” by A. H. Basiri and S. Gorji published in World Journal of Entrepreneurship, Management and Sustainable Development

•	“Effect of Personalization on Banking Service Quality, Customer Satisfaction and Loyalty in Ghana” by S. Otoo and K. Appiah published in International Journal of Economic Perspective

•	“The Impact of Personalization on Customer Satisfaction and Loyalty in the Banking Sector: Evidence from Ghana” by J. B. Obeng and C. C. Anaduaka published in International Journal of Economics, Commerce and Management

•	“The Impact of Personalization on Customer Retention in the Banking Sector: A Case Study of Selected Banks in Nigeria” by O. J. Atolagbe, K. O. Akinboade, and O. A. 0Adesokan published in Journal of Humanities and Social Science Research


•	“The Effect of Personalization on Bank Customers’ Emotional Experience: Evidence from the UAE” by N. E.-S. Elsayed and M. I. El-Adly published in International Journal of Bank Marketing
•	“Role of Personalization in Banking in India: A Review of Literature” by S. Kumar and S. Mittal published in Interdisciplinary Journal of Management Sciences

•	“The Effect of Personalization on the Adoption of Electronic Banking Services: Empirical Evidence from Morocco” by M. Ait Laachir, A. Ait Ouarasse, and N. Benali published in International Journal of Economics, Commerce and Management 
 there refrences are incomplete ,complete them where they eill get on internet and also put link because i have to put this on my thesis