Yomiuri Telecasting Company: Background to the launch
In 1953 , prior to its launch in Tokyo, Nippon Television Network Corporation (hereafter referred to as "NTV") submitted an application for a broadcasting license in Osaka to the Radio Regulatory Commission . However, at the time, there were only two radio waves allocated to the Osaka area, and licenses were given to two stations, NHK Osaka Broadcasting Station and Osaka Television Broadcasting (OTV, now Asahi Television Broadcasting Corporation ), and the license for "NTV Osaka Broadcasting Station" was rejected.

The reason for the rejection was that "Nippon Television represents the Tokyo area, and broadcasting in Osaka would be 'crossing borders.'" [ note 2 ] Matsutaro Shoriki , head of the Yomiuri Shimbun and Nippon Television , applied to the Radio Regulatory Commission to establish regional broadcasting stations in Sapporo , Nagoya , and Fukuoka in addition to Osaka, but this was also rejected for the same reason . [ note 3 ]

At that time, the Yomiuri Shimbun had expanded into Osaka, and was competing fiercely with the Asahi Shimbun , the Mainichi Shimbun , and others in sales. Since Osaka Television Broadcasting was a television station established by the Asahi Shimbun, the Mainichi Shimbun, and the Asahi Broadcasting Corporation and New Japan Broadcasting (now the Mainichi Broadcasting System), Tsutomu Mitsuo , the president of the Osaka Yomiuri Shimbun (now the Yomiuri Shimbun Osaka Headquarters) at the time , was convinced that "in order to increase circulation against the two newspapers, we need to have our own affiliated television station," and the Yomiuri Shimbun also decided to create a television station with investment from the Kansai business community, centered around the Osaka Yomiuri Shimbun. Tsutomu was the representative promoter and gathered promoters from the business community.

The name of the broadcasting station was " Shin -Osaka Television Broadcasting Co., Ltd. " (abbreviated as NOTV = New Osaka Television . It was called " No-Tele "), and the founding general meeting was held in February 1957. The company building was constructed by borrowing most of the grounds of the Tenman Betsuin temple of the Otani-ha Shinshu sect in Iwai-cho , Kita-ku, Osaka (now Higashi-Tenma ) .

In October 1956, they submitted an application for a broadcasting license to the Minister of Posts and Telecommunications. In October 1957, a provisional license was issued to Shin-Osaka Television Broadcasting as a quasi-educational station (Channel 10, JOIX-TV). The company held its founding general meeting on February 12, 1958, and on August 1 of the same year, the company changed its name from "Shin-Osaka Television Broadcasting" to "Yomiuri Telecasting Co., Ltd." (abbreviated as YTV, nicknamed Yomiuri Television). On the 28th of the same month , it opened as the second commercial television station in the Kinki region, completely transferring all of the Nippon Television programs that had been networked with OTV.

The opening of Yomiuri Television resolved the dissatisfaction of sponsors of Nippon Television Network Corporation's programs, which had not been broadcast in the Kinki region due to OTV's cross-network policy. [ Note 4 ] This also contributed greatly to the increase in circulation of the Yomiuri Shimbun in western Japan .

Among the commercial television stations headquartered in Osaka (Osaka-based television stations), it is the only one that does not have capital from a Kansai private railway , and its capital is composed of Yomiuri Shimbun Group and Nomura Securities affiliates . [ Note 5 ]

Network transition
August 28, 1958 - Launched. As the first station in the Nippon Television Network, it declared itself a "station network station." Since then, Nippon Television has consistently been the main broadcaster of all programs.
April 1, 1966 -News network NNN was launched and the station joined.
June 14, 1972 - Joined the NNS, which was launched on this day.
chronology
The original company building (part of it) was demolished around 1990, and the site is currently used as a parking lot as of 2021 (October 1989, Higashitenma, Kita-ku, Osaka City)
The original company building (part of it) was demolished around 1990, and the site is currently used as a parking lot as of 2021 (October 1989, Higashitenma, Kita-ku, Osaka City)

The second-generation company building before the logo change (March 2006)
The second-generation company building before the logo change (March 2006)

The second-generation company building after the logo change (from autumn 2007 to 2019. The black building is the Osaka Tokio Marine & Nichido Building)
The second-generation company building after the logo change (from autumn 2007 to 2019. The black building is the Osaka Tokio Marine & Nichido Building )

Yomiuri Television's broadcasting equipment transport vehicle (Hino Profia) with the new "ytv" logo painted on it
Yomiuri Television's broadcasting equipment transport vehicle ( Hino Profia ) with the new "ytv" logo painted on it
November 26, 1956 - Application for a 10 kW television broadcasting license [ 7 ] .
1957 (Showa 32)
January 14 - The founding office is opened within the Osaka Yomiuri Shimbun (now the Yomiuri Shimbun Osaka Headquarters) . [ 7 ]
October 22 - Preliminary license issued.
1958 (Showa 33)
February 12 - Shin-Osaka Television Broadcasting Co., Ltd. inaugural general meeting [ 7 ] .
February 13 - With investment from the Osaka Yomiuri Shimbun and others, the company is established as a quasi-educational station , the Shin-Osaka Television Broadcasting Co., Ltd. (NOTV). Registration completed . [ 7 ]
August 1 - Company name changed to "Yomiuri Television Broadcasting Corporation" (YTV).
August 3 - Test radio signal transmission from 12:17 p.m. [ 7 ]
August 16 -Test broadcasts begin [ 7 ] .
August 20 - Full license issued (call sign: JOIX-TV, call name: Yomiuri Television) [ 7 ] .
On August 28th, at 9:00am , the station started broadcasting from 2-36 Iwai-cho, Kita-ku, Osaka (later changed to "1-8-11 Higashitenma" due to a change in the name of the town in response to the implementation of the residential address system ) ( Osaka's second station). The station was launched by transferring Nippon Television (NTV) programs that had been networked with Osaka Television Broadcasting (OTV, now Asahi Television Broadcasting Corporation ). As the first Nippon Television affiliate, it announced that it would become a "station network station" (the forerunner of full network stations) . [ Note 6 ]
January 8, 1959 (Showa 34) - Early morning broadcast begins (from 8:00 a.m. [ note 7 ] [ 7 ] )
1960 (Showa 35)
January 20 -Application for an experimental color television station license [ 7 ] .
February 15 - A 2-inch color VTR manufactured by RCA is introduced . [ 8 ] [ 9 ]
March 31 - Three color video cameras are installed. A full-scale system is in place to prepare for the start of color broadcasting. [ 9 ]
September 2 - At 2:20 p.m., a color broadcast test signal was transmitted. [ 7 ] [ 10 ]
September 10 - After passing the inspection by the Ministry of Posts and Telecommunications Kinki Radio Regulatory Bureau, regular color television broadcasting begins at 1:15 p.m. [ 7 ] (the first in the Osaka area, along with NHK Osaka Broadcasting Station and Asahi Television Broadcasting Corporation) . [ Footnotes 8 ] [ 11 ] In addition, the first color spot broadcasting in Japan also begins. [ 10 ]
October 21 - RCA color television cameras are installed. In-house production of color programs begins. [ 10 ]
November 21 - RCA studio color cameras are introduced. [ 12 ]
November 30 - The company completes the conversion of its Studio 3 broadcasting equipment to color. [ 12 ]
December 4 - The color broadcast vehicle is completed. [ 12 ]
December 13 - Broadcast of "Your Color Show", the first music program in Western Japan to be shot with a studio color camera. [ Notes 9 ] [ 11 ] [ 12 ]
June 10, 1962 – Nippon Telegraph and Telephone Corporation's microwave simultaneous television network line becomes the first to be colorized (high-standard) on the Hokuriku down route (Tokyo → Hokuriku → Osaka). This allows Nippon Television to broadcast color simultaneously. [ 13 ] [ 14 ]
1963 (Showa 37)
April 1 - The Tokaido route (Osaka → Nagoya → Shizuoka → Tokyo) of Nippon Telegraph and Telephone Corporation's microwave simultaneous television network line is converted to high-standard color . [ 15 ] This makes it possible to simultaneously broadcast in color to Nippon Television.
December 1 - The Tokaido down route of Nippon Telegraph and Telephone Corporation's microwave simultaneous television network is converted to color (high standard). [ 16 ]
1964 (Showa 39)
February 2 - A color camera is brought to the Takarazuka Revue and the "Takarazuka Revue 50th Anniversary Performance - Invitation to the Review" is broadcast in color. [ 17 ]
March 8 - The Osaka Grand Sumo Tournament is broadcast in color for the first time. [ 16 ]
August 28 – On this day, which marks the sixth anniversary of the station's launch, the station will broadcast six and a half hours of color programming as "Color Campaign Day." [ 17 ]
August 28, 1965 – On this day, the seventh anniversary of the station's launch, the station broadcast seven hours of color programming a day, including the in-house produced "Victor Kayo Show," as "Color Campaign Day. " [ 18 ]
1967 (Showa 42)
April 1 - Programming and production agreement (NY Agreement) signed with Nippon Television Network Corporation.
October 11 - A Toshiba Ampex 2-inch high-band VTR (VR-2000) is purchased and installed. [ 19 ]
November 1 - The Bureau is changed from a quasi-educational bureau to a general bureau . [ 20 ]
1970 (Showa 45)
March 14 - In commemoration of the Osaka Expo , which had its opening ceremony on this day, the station became the host and broadcasting station for " The Japan World Expo Begins, " the first joint production and simultaneous broadcast by all commercial television stations affiliated with the Japan Commercial Broadcasters Association at the time. [ Footnote 10 ] [ 21 ]
October 4 - " I Want to Go Far Away " begins broadcasting.
1978 (Showa 53)
September 20 - 1-inch VTR is introduced. [ 22 ]
September 22 - The company obtains a preliminary license for practical test broadcasting of audio multiplex broadcasting . [ 22 ] [ 23 ]
September 30 - The company obtains a full license for the practical test broadcasting of audio multiplex broadcasting . [ 23 ] [ 24 ]
October 1 - Test broadcasting of audio multiplex broadcasting begins (second after Nippon Television Network Corporation. However, initially, only bilingual broadcasts were available via the Internet, and stereo was only available through the company's own transmission, including video feed). [ Note 11 ] [ 22 ] [ 23 ] [ 25 ]
November 11 - The first stereo broadcast of a self-produced program on this day was the live broadcast of "Game 10 of the Japan-US Baseball Series" from Nishinomiya Stadium . [ 23 ] [ 26 ]
December 31 - On this day, the show " Pink Lady Sweat and Tears of New Year's Eve 150 Minutes!! " aired nationwide on Nippon Television , and was the first to be broadcast in stereo via the Internet. [ 22 ] [ 27 ]
1979 (Showa 54)
March 19 - Starting from this day, the live Nippon Television program " NTV Kohaku Uta no Best Ten ," which is broadcast every Monday, becomes the only regular simultaneous internet program to begin broadcasting in stereo (the other programs began broadcasting in stereo on August 8 of the same year). [ 28 ]
August 1 - The company began broadcasting its self-produced nationwide program " 2-ji no Wide Show " in stereo over simultaneous internet lines on the same day. [ Footnote 12 ] [ 29 ]
August 8 - Nippon Telegraph and Telephone Public Corporation (now NTT ) completes construction to convert television relay lines in Tokyo, Nagoya, Osaka and Hokuriku (Kanazawa) to stereo. [ 30 ] [ 31 ] As a result, the company begins full-scale stereo broadcasting via its own Internet lines.
In the early 1980s, Sanrio appointed "Toppy and Cuppy" as mascot characters, designed by Shinichi Emura, and these characters were used for about 10 years . [ 32 ] [ 33 ]
1988 (Showa 63)
August 1 - The head office building is moved from Higashitenma, Kita-ku, Osaka to Osaka Business Park (OBP) at 2-2-33 Shiromi, Higashi-ku (now Chuo-ku), Osaka . The 10 mark begins full-scale use.
April 1, 1989 ( Heisei 1) - Clear Vision broadcasting begins.
1993 (Heisei 5)
June 6 - " Osaka Honwaka TV " begins broadcasting.
October 21 - " Downtown DX " begins broadcasting.
January 8, 1996 - Detective Conan begins broadcasting.
1998 (Heisei 10): Appointed "I Need-kun" as a pet character. (At that time, there was a slogan called "I Need 10").
July 1, 2000 - The mascot character "TV Yan" (a character based on a television cathode ray tube. The design was later slightly changed in 2002) was unveiled. The character is a blue TV with a yellow screen. The character appears on screen and on the network's website. In 2002 he got a dog-like sidekick known as Telepochi
2003 (Heisei 15)
July 13 - " Takaji's Sokomade Itte Iinkai " begins broadcasting.
December 1st -Yomiuri Digital Television (JOIX-DTV, 14ch) begins broadcasting on terrestrial digital broadcasting . At the same time as the start of regular broadcasting, the operation of an analog/digital integrated master is also started (the master manufacturer is also changed from NEC to Toshiba ). There is also a TV Yan/Telepochi icon about this
2004
May 24 - The "Yomiuri Television" ending logo is modified to include a image of TV Yan next to it
July 29th - August 7th, 2005 - A large-scale event called " Tempozan 10 Days Exciting Treasure Island " was held at Tempozan Harbor Village .
July 31, 2006 - " Information Live Miyaneya " begins broadcasting. Write a news article Dec 24 2006, it attempts to obtain cable carriage in 4 other countries
August 2006
August 3: Test broadcasts for new programming and potential events for the upcoming year are planned, enhancing audience engagement.
December 2006
December 1-25: Christmas Fair in Osaka
A festive event hosted by Yomiuri Television's mascots, "TV Yan" and "Telepochi," takes place at various locations in Osaka, featuring activities, entertainment, and special programming related to the holiday season.
January 2007
January 1: New Year programming begins, featuring specials and highlights from the previous year.
March 2007
March 31: Concludes the fiscal year with a review of key programming success, ratings, and audience engagement metrics. Future programming strategies are discussed for the upcoming year, focusing on improving viewer involvement and expanding broadcast offerings. Write a news article March 24 2007, from April 2 the station is to recieve a new logo: The new logo is designed with an orange dot (ten ball) representing the number of channels 10 (ten) in the upper right corner of the yellow ytv, and becomes ytv・, This is to coincide with the start of prep for the 50th anniversary next year, Also happening is the launch of the new YTV website

Yomiuri Telecasting Company to Unveil New Logo and Website Ahead of 50th Anniversary

Osaka, March 24, 2007 — Yomiuri Telecasting Company (YTV), one of the region's leading broadcasters, has announced that starting April 2, the station will introduce a fresh new logo and launch an upgraded website as part of its preparations for the station’s upcoming 50th anniversary next year.

The redesigned logo features a distinctive orange dot, known as the "ten ball," positioned at the upper right corner of the familiar yellow "ytv" letters. This design element symbolizes the station’s channel number, 10, and reflects YTV’s commitment to blending its rich history with a more modern and vibrant identity. With this update, the station’s name will be officially styled as "ytv・" (pronounced "ytv ten").

Alongside the logo refresh, YTV is also set to roll out a newly designed website that aims to enhance user experience by providing improved accessibility, fresh content, and easier navigation. The revamped online presence underscores the station’s dedication to meeting the evolving needs of its viewers in the digital age.

These initiatives mark the beginning of Yomiuri Telecasting's year-long celebration leading up to its 50th anniversary in 2008, reinforcing its position as a key player in the Kansai television market and a trusted source for quality programming.

YTV President [Name] stated, "As we approach this milestone, we wanted to update our image to be more in tune with the times while still honoring the legacy that our viewers have supported for five decades. The new logo and website are expressions of that vision."

Viewers can expect the new logo to be featured prominently across broadcasts, promotional materials, and the soon-to-be-launched website starting April 2.

Contact:
Yomiuri Telecasting Company Public Relations
Phone: XXX-XXXX-XXXX
Email: pr@ytv.co.jp

Write the new website

Certainly! Here is a concept and content outline for the new Yomiuri Telecasting Company (YTV) website launching April 2, 2007, reflecting the fresh branding and enhanced user experience mentioned in your brief:

YTV・ Official Website (ytv・)
Welcome to the new ytv・ website!
Celebrating 50 years of broadcasting excellence, we’ve refreshed our look and enhanced your online experience.

Homepage
Header
Logo: The new “ytv・” logo with the orange "ten ball" prominently displayed.
Main Navigation Menu:
Home
Programs
News
Schedule
About YTV
Special Features
Events
Contact
Top Banner Slider
Highlights of flagship programs
Promotions for upcoming events and special anniversary projects
Link to live broadcast and latest news updates
Quick Access Buttons
Live Streaming
Program Guide (TV Schedule)
Latest News
Viewer Support & Feedback
Mobile Access
Programs
Detailed listings and descriptions of current shows
Categories: Drama, Variety, News, Kids, Sports, Special Programs
Video clips and previews (where available)
“On Air” feature showing current broadcast
News
Up-to-date news stories from Osaka, Kansai region, and Japan
YTV original news programs and reports
Press releases and announcements
Archive of past news stories
Schedule
Daily and weekly program schedules, searchable by date and category
Highlighted special broadcasts and anniversaries
Downloadable/timely PDF versions
About YTV
History and background of Yomiuri Telecasting Company
Message from the President
Our Milestones: From 1958 to 50th Anniversary celebrations
Corporate social responsibility and community engagement
Special Features
Anniversary specials
Behind-the-scenes videos
Interviews with popular program hosts and actors
Photo galleries
Events
Information on upcoming events such as the Christmas Fair, Tempozan 10 Days Exciting Treasure Island, and other community activities
Ticket information and participation guidelines
Gallery of past events
Contact
Viewer feedback form
Advertising inquiries
Employment opportunities
Corporate contacts
Footer
Links to social media (if applicable in 2007)
Copyright © 2007 Yomiuri Telecasting Corporation
Privacy Policy | Terms of Use
Additional Features:
User-friendly Design: Clean, bright yellow background inspired by the company’s colors with the orange “ten ball” as a design accent throughout the site.
Accessibility: Easy-to-navigate menus and text resizing options.
Mobile Compatibility: Optimized for early mobile devices popular in 2007.
Search Function: Allowing users to find programs, news, or events quickly.
If you want, I can also provide a mockup of homepage text or specific page content!

Write a article for the treasure event 2007

Yomiuri Television’s “Tempozan 10 Days Exciting Treasure Island” Brings Fun and Festivities to Osaka Harbor Village
Osaka, July 15, 2007 — Yomiuri Telecasting Company (YTV) is set to host a spectacular summer event, “Tempozan 10 Days Exciting Treasure Island,” from July 29 through August 7 at Osaka’s scenic Tempozan Harbor Village. This large-scale celebration promises ten days of entertainment, family-friendly activities, and special programming, making it a must-visit destination for residents and visitors of all ages.

The event showcases a treasure-themed festival atmosphere, filled with interactive games, live performances, and exclusive appearances by YTV’s beloved mascots, TV Yan and Telepochi. Visitors can look forward to treasure hunts, creative workshops, and dazzling stage shows that capture the playful spirit of summer.

In addition to on-site festivities, YTV will broadcast special programs highlighting the event, bringing the excitement directly into viewers’ homes across the Kansai region. The station aims to deepen its connection with its audience by blending real-world fun with engaging televised content.

“The Tempozan 10 Days Exciting Treasure Island is an opportunity for us to celebrate the community we serve,” said a YTV spokesperson. “We want to create memorable experiences for families and viewers, strengthening the bond between Yomiuri Television and its audience as we approach our 50th anniversary.”

The event is free to enter, with some workshops and performances requiring prior registration due to limited spaces. Visitors are encouraged to check the YTV website for the detailed schedule and registration information.

Event Details

Dates: July 29 – August 7, 2007
Location: Tempozan Harbor Village, Osaka
Highlights: Treasure hunts, live shows, mascot meet-and-greets, interactive workshops, and exclusive YTV broadcasts.
For more information and updates, visit the official YTV website at www.ytv.co.jp.

Celebrate this summer’s treasure trove of fun and festivities with Yomiuri Telecasting’s unique “Tempozan 10 Days Exciting Treasure Island”—where every day is an adventure!

Write a tweet about the event,

🌟 Join us at Tempozan Harbor Village for Tempozan 10 Days Exciting Treasure Island 🏝️ from July 29 to August 7! Fun games, live shows, & meet your favorite mascots TV Yan & Telepochi! Don’t miss out on the summer’s biggest treasure hunt! 🗺️✨ #ytv #TempozanTreasureIsland #OsakaSummerFun

Write a tweet saying the poster (like the 2006 and 2005 ones) have them dressed like pirates

🏴‍☠️ Arrr mateys! Just like in 2005 & 2006, this year’s Tempozan Treasure Island poster shows TV Yan & Telepochi ready to sail the high seas — dressed as fearless pirates! 🏴‍☠️⚓ Get ready for a swashbuckling summer adventure! #ytv #PirateSeason #TempozanTreasureIsland. Write a forum conversation where a anime ends with a character going to a UK branch of Makro in search of something to serve to his party guests, where it is revealed to be a trap by the villan, some crazed man who just wants him out of the way, Guess who randomly appears to help the hero