Based on the following video content summary and transcript, generate 10 highly relevant advertisement keywords or phrases.
            The keywords should be tailored to the interests of viewers watching this content and reflect potential advertising opportunities.
            Do not write extra commentary. Just return the json in txt format.

            Video Content Summary:
            Turkish football fans are described as passionate, especially about their clubs. Fenerbahce is portrayed as a classy and balanced club in the country. The interviewee clarifies that their personality fits football, not specifically Turkish football. The recent league match results for Fenerbahce and their historical context in past 10 years are discussed. The dedication of Fenerbahce's leadership to win in the right way is emphasized. Managing top teams means constant pressure to win, compared to other clubs. Reflection on the 2017-18 season at Manchester United as one of continued success despite challenges. Discussion about Manchester United's potential achievements during the speaker's tenure and afterwards. Expressions of admiration for Manchester United and clarification of feelings during matches against them.

            Full Transcript Excerpt:
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I was going to ask for someone who maybe hasn't experienced a match at Fenerbahce.

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How would you describe Turkish football fans?

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They are very passionate about football.

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I would say even more passionate about their club than football in general.

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But Fenerbahce is a different club than the others in the country.

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I would say more classy, more balanced in the behaviours.

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And I have no doubt that we will have support from the fans,

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but nothing different.

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And then when Man United plays away in England, it's very normal, I would believe.

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Do you feel like your personality fits Turkish football?

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No. My personality fits football.

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I wouldn't say Turkish football.

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Since you've been here, the results in the league have maybe not quite been there just yet.

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Why do you think that is?

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Is it a little bit of an adapt?

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No.

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The last match we drew 2-2.

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The goal that we conceded in this league, only Fenerbahce would concede that goal.

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Only Fenerbahce.

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Any other team would win that game 2-1 and that goal would be disallowed.

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But Fenerbahce's history in the last 10 years, good coaches, good players, very dedicated presidents and boards, winning nothing.

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There is a reason.

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Do you think you can overcome that?

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I try. I work every day for that.

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And the great thing is that...

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is that the...

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the president, the board, they don't change their philosophy.

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They want to win it.

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But they want to win it in the right way.

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Not in the Turkish way.

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How much pressure would you say is there on a Fenerbahce manager to win here?

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How does it compare to when you've managed in Madrid or Manchester or in other places you've been?

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When...

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You are in one of the top teams, the objective is always to win.

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Sometimes, even being top clubs with big statues, sometimes the conditions to do it are not similar of your direct rivals.

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But, you know, you always feel...

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you always feel that pressure.

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How do you look back at your time at United, but in particular that 2017-18 season, which is still the most successful in the league since Sir Alex left?

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You know...

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I know that...

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Manchester United...

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is to win the Champions League.

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I know that Manchester United is to win the Premier League.

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But in my period it was impossible to do it.

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So we won the Europa League and we finished second in the league,

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which was something that we managed to achieve.

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I always believed that with more support, with more time,

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with more internal feeling about the moment,

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and with more support from the media,

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I would be there a third and a fourth season and we would reach more.

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But that was the decision. I moved forward.

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The club also moved forward.

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The club won something after that.

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I think a couple of Cups.

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I also won something after that.

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Life goes on.

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But I love Man United, no doubts.

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Last one.

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If you were still in charge of Manchester United now,

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do you think they'd be in a better position?

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I'm not.

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I'm not and it would be silly for me to answer.

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I love the club, I love the fans.

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I wish...

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I wish the best.

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And if anyone can think that,

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oh, Jose is going to play against Manchester United,

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he has a special appetite to beat them.

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Totally wrong.

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I have the same appetite that I will have Sunday against Bodrum.

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I have nothing against Man United.

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I only have in favour.

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I coach one of the biggest clubs in the world.



            Please analyze the content and generate:
            1. 10 specific advertisement keywords or phrases
            2. For each keyword, provide:
            - The target audience demographic
            - Relevance score (1-10)
            - Category (e.g., Sports Equipment, Fashion, Technology, etc.)

            Format the response as a JSON array with the following structure for each keyword:
            {
                "keyword": "<specific keyword or phrase>",
                "target_demographic": "<target audience description>",
                "relevance_score": <number between 1 and 10>,
                "category": "<category name>"
            }

            Ensure the keywords are highly relevant to the video content and would interest the target audience.