Vodafone New Zealand Unveils Whimsical New Ad Featuring Transforming Characters

June 2001, Auckland — Vodafone New Zealand has launched a captivating new advertisement created by the animation company Yukfoo, offering a fresh and imaginative take on mobile communication. The ad debuted this month and has quickly caught the public’s eye with its colorful, quirky, and playful visuals.

Set against a vibrant pink background, the commercial begins with a simple white rabbit strolling into view and pressing a mail button. Instantly, a woman appears and presses another button, triggering a whimsical transformation: the rabbit morphs into a slim man. With another press, the man turns into the woman’s opposite—a bagpipe player—and the transformations continue, growing increasingly absurd. The characters cycle through various forms including a plug, a socket, an hourglass, and a range of eccentric figures in a surreal dance of change.

Throughout the ad, this fluid sequence is perfectly synchronized with the upbeat and catchy sounds of Blur’s hit song "Girls and Boys," creating a lively and energetic atmosphere that captures attention and delights viewers.

After the flurry of transformations, the two characters finally settle back into their original rabbit forms, now clearly in love, symbolizing connection and harmony. The ad concludes with Vodafone’s inclusive tagline: "Everyone, Everyone on Vodafone can send text messages."

Vodafone New Zealand’s innovative approach highlights not just the joy of connecting via SMS, but also the shared experience of communication that transcends differences—whether human, animal, or the downright bizarre.

Industry commentators have praised Yukfoo’s animation style and creative storytelling for pushing the boundaries of conventional advertising, while Vodafone continues to position itself as a leader in mobile communication services in the New Zealand market.

As texting becomes increasingly popular, Vodafone’s campaign underscores that this service is accessible to all customers, wrapped in a fun and memorable package that resonates well with its youthful and tech-savvy audience.

The advertisement is currently airing across television and digital platforms nationwide.

For more information on Vodafone’s latest offers and services, visit www.vodafone.co.nz.

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Yukfoo Animation Studio Teams Up with American Phone Company to Promote Unlimited SMS

2008 — Yukfoo, the acclaimed New Zealand animation studio known for its vibrant and inventive commercials, is expanding its international footprint by partnering with a major American phone company to promote their new unlimited SMS policy.

Following years of success creating eye-catching ads in the Australasian market—most notably the memorable Vodafone New Zealand campaign featuring shape-shifting rabbits and surreal transformations—Yukfoo is now lending its distinctive animation style to support the rollout of unlimited text messaging across the United States.

The collaboration marks a significant milestone for the studio, which has earned a reputation for blending quirky, colorful animation with compelling narratives that connect with tech-savvy audiences. The American phone company, whose name remains under wraps ahead of the campaign launch, aims to capture the attention of younger consumers by emphasizing freedom and creativity in communication through unlimited SMS plans.

Industry insiders anticipate that Yukfoo’s unique visual storytelling will help the brand cut through the clutter in a competitive telecom market, where unlimited texting plans are becoming a key differentiator.

While the specifics of the new ad campaign have not been fully disclosed, early teasers suggest that it will feature the playful, transformative characters that have become Yukfoo’s signature, reinforcing the seamless and limitless nature of text messaging on the network.

This exciting collaboration underscores the growing global appeal of Yukfoo’s creative work, and hints at a wave of innovative mobile marketing campaigns to come.

Further details regarding the ad’s release and the rollout of the unlimited SMS plan are expected later this year.

Write a follow up saying what company it is, they are using the original ad, but with the end announcement changed to reflect the company, Campaign begins June 6 2008

Yukfoo’s Iconic Animation Recycled for AT&T’s Unlimited SMS Campaign

June 2008 — It has been confirmed that American phone giant AT&T will be using the beloved original Vodafone New Zealand animation by Yukfoo to promote its new unlimited SMS service in the United States.

The campaign, set to launch on June 6, 2008, repurposes the well-known pink-background commercial featuring the shape-shifting white rabbit and woman, accompanied by Blur’s “Girls and Boys.” The playful transformations—from rabbits to bagpipe players, plugs, and hourglasses—remain intact, preserving the whimsical charm that made the ad a standout.

The only alteration is the closing message, which has been updated to:
“Everyone, Everyone on AT&T can send unlimited text messages.”

This move marks a clever and cost-effective strategy for AT&T, leveraging the creative power of Yukfoo’s original animation to connect with American consumers in a fresh, visually engaging way. It also highlights the global crossover potential of advertising content when paired with universal themes of connection and communication.

Industry analysts note that by retaining the original’s quirky visuals and catchy soundtrack, but adapting the message for a U.S. audience, AT&T aims to capitalize on the ad’s existing emotional appeal while reinforcing its newly launched unlimited texting policy.

The campaign will air nationally across television and digital platforms, reinforcing AT&T’s commitment to accessible and limitless mobile communication.

Yukfoo’s creative collaboration with AT&T signals a new chapter for the studio’s work on the international stage, introducing its distinctive animation style to a broader audience. Write a forum conversation where a user lists 14 ads he saw during 1 break on his CW affiliate, first was a McDonald's ad proclaiming the Big Mac as a "sandwich legend"