I have a ppt presentation (with speaker notes) to do and the details are below.
The learning outcomes are
1. Identify the various digital marketing tools needed to create effective digital marketing campaigns.
2. Articulate the opportunities and challenges within the digital marketing environment.

Drawing on your knowledge gained from this module as well as your own reading and research you will produce and deliver a 15-minute presentation which identifies the main tools and techniques used in digital marketing campaigns.
The presentation should particularly focus on your ability to identify and articulate the marketing tools crucial for creating effective digital campaigns. Additionally. consider the opportunities and challenges within the digital marketing environment and the advantages and disadvantages of using digital marketing.

Your presentation will need to include the following topics: 

An introduction to digital marketing
An overview of the main digital marketing tools and techniques
The opportunities and challenges of using digital marketing

You will need to provide intext referencing on your slides with a full reference list slide at the end.

Suggested Presentation Structure and Marking Guidance
Introduction (Briefly introduce your presentation with clear objectives and scope) 10%
Digital Marketing tools and techniques 25%
The opportunities of using digital marketing 25%
The challenges of using digital marketing 25%
Conclusion 10%
Reference list (Harvard referencing style to be used) 10%


Assessment guidance

It is expected that the students use the recommended textbook plus academic sources and other related sources of information.
Recommended textbooks:

Chaffey, D. and Ellis-Chadwick, F. (2019). Digital Marketing. 7th edn. Harlow. Pearson Education Ltd
Your work should be professionally presented and should put forward structured arguments supported by referenced academic sources throughout and using examples to illustrate your discussion. In-text referencing is mandatory where applicable.

You are expected to include speaker notes in PowerPoint presentation in the ‘Notes’ section. All supporting arguments and relevant text should be included in the ‘notes’ area of PowerPoint presentation.
You will need to include intext referencing in your slides and in the notes section.

Your slides should be easy to read in a professional, clear style.
Presentations when being made should not be read straight from slides.
Academic theory should be used to support your arguments with author and year shown on slides.
A reference list should be included and references mentioned in the slides.
You need to provide evidence to support your claims – this must be fully referenced in accordance with the UoS Harvard style. Refer to the library guidance
Make sure it is clear to the reader ‘how you know’ the things that you claim to be true – where have you found your information?
Make sure that in addition to industry publications, websites you are using academic journals and textbooks.

In-Text Citation is mandatory for a pass grade
Cite references in the text with author name/s, year of publication, and page number in parentheses (“Harvard system”)
Author’s or editor’s surname. This could be an organization, e.g., BBC
Year of publication
Page number(s)
Enclose the whole citation in round brackets unless the author is the subject of the sentence, e.g., Chaffey and Ellis-Chadwick (2019, p.14) argue that…

Reference List

An example of Journal or E-Journal Article

Author surname(s), Initial(s). (Year) ‘Title of article’, Journal Name, volume number (issue or part number), page range. Available at: DOI or URL (Accessed: date)

Dutta, M. and Marjit, S. (2016) ‘Intra-country technology transfer’, Indian Economic Review, 51(1/2), pp. 117–127. Available at: http://www.jstor.org/stable/44376239 (Accessed: 27 May 2021).

Barke, M. and Mowl, G. (2016) ‘Málaga – a failed resort of the early twentieth century?’, Journal of Tourism History, 2(3), pp. 187–212. Available at: https://doi.org/10.1080/1755182X.2010.523145

NB If viewing the article online, include the DOI if available OR URL + accessed date (Note: the access date is only included when using URL, NOT when using DOI)
TIP! If page numbers are unavailable - e.g., if you are using a source that is only available in an online format with no PDF, and if this is usual in your discipline - then they are simply omitted.

Overall, this must show High quality work showing detailed understanding of the basic underlying concepts and principles of digital marketing; Excellent presentation, interpretation and evaluation of concepts or evidence, facilitating a highly logical, coherent and balanced development of judgements or arguments. Strong awareness of other stances ; Excellent application of theory to practice, with the student making highly appropriate, developed and articulated links between the two; Critical engagement with a wide range of relevant reading, including research-informed literature where relevant. Consistently accurate application of referencing; Highly effective presentation of work that is coherently structured and clearly expressed throughout. 


I want to use the following structure to get this done

Slide 1: Title Slide
- No changes needed; ensures a clear first impression and gives adequate information.

Slide 2: Introduction to Digital Marketing
- Visual: Consider adding a brief tagline to the infographic to reinforce the definition of digital marketing.
- Speaker Notes: Go beyond defining digital marketing by briefly hinting at its impact on traditional marketing paradigms.

Slide 3: Overview of Digital Marketing Tools and Techniques
- Content: Perhaps add a bullet point explaining the interconnectivity between these tools, to emphasize the integrated approach of digital marketing (Chaffey & Ellis-Chadwick, 2019).

Slide 4-6: Deep Dive into Specific Tools
- Content: For each tool, integrate a short real-life success story or case study that showcases its potential impact (e.g., a renowned brand’s SEO campaign that led to a significant traffic increase).
- Speaker Notes: Ensure that the tools chosen showcase a breadth of digital marketing facets (creative, analytical, engagement-focused, etc.).

Slide 7: The Opportunities of Using Digital Marketing
- Speaker Notes: Each opportunity could be tied back to a broader marketing goal such as brand loyalty or omnichannel presence.

Slide 8: The Challenges of Using Digital Marketing
- Visual: Infographics that depict the ebbs and flows of these challenges can contribute to understanding the dynamic nature of digital marketing.
- Speaker Notes: Introduce a ‘Challenge-Response’ format where for each challenge, you offer an actionable response or solution that marketers have or can adopt.

Slide 9: Conclusion
- Content: Perhaps include a quote from a leading digital marketer or academic that encapsulates the presentation’s insights.
- Speaker Notes: Encourage the audience to think critically about the place of digital within the wider marketing mix and its future trajectory.

Slide 10: Reference List
- No changes needed; ensure accuracy and conformity to Harvard style guidelines.

Additional Slide Suggestions:

Slide 11: Case Study Highlight
- Examine an in-depth case study where multiple digital marketing tools were used synergistically, discussing the strategy, execution, and outcomes.
- Speaker Notes: Highlight how the integration of tools can lead to greater marketing success than isolated efforts.

Slide 12: Digital Marketing Ethics and Data Privacy
- Discuss the importance of ethical considerations and data privacy in deploying digital marketing strategies.
- Speaker Notes: Address consumer concerns and legislative actions like the GDPR, emphasizing ethical data usage and the importance of transparency.

Slide 13: Interactive Marketing Technologies
- Present emerging technologies (e.g., AR/VR, AI, chatbots) that are redefining customer experiences and engagement strategies.
- Speaker Notes: Discuss how these technologies can be harnessed to create more personalized and immersive marketing campaigns.

Slide 14: Evolving Consumer Behavior
- Cover how digital marketing tools must evolve to keep up with changes in consumer behavior and expectations.
- Speaker Notes: Examine the need for agility in digital strategy and the importance of continuous learning for digital marketers.

Slide 15: Digital Analytics and Measurement
- Introduce key metrics and analytical tools that are essential for measuring the effectiveness of digital marketing initiatives.
- Speaker Notes: Discuss the struggle of connecting data analytics with tangible business outcomes and present best practices for measurement and optimization.

Throughout, remember to illustrate theoretical discussions with concrete examples, maintain academic rigor through referencing, and ensure speaker notes complement rather than replicate slide content. The language should be professional, yet accessible, with an eye toward engaging the audience through storytelling where applicable. Lastly, ensure all academic and industry sources are up-to-date to reflect current trends and insights in digital marketing.



Now, as comprehensively and as detailedly as possible, generate everything i should put on slide 2.
Then, as comprehensively and as detailedly as possible, generate everything i should put on the speaker notes for slide 2.

Remember to include appropriate in-text citations everywhere possible.