Boing UK schedule (April 2025)

00:00 - 01:00: Doctor Who
01:00 - 01:30: The Amazing Adrenalini Brothers
01:30 - 02:00: The Secret Show
02:00 - 02:30: SheZow
02:30 - 03:00: Grizzly Tales for Gruesome Kids
03:00 - 03:30: Inspector Gadget (2015)
03:30 - 04:00: The Owl & Co
04:00 - 04:30: George of the Jungle
04:30 - 05:00: Doraemon
05:00 - 05:30: The Secret Show
05:30 - 06:00: The Amazing Adrenalini Brothers
06:00 - 06:30: Skatoony
06:30 - 07:00: Pokemon
07:00 - 07:30: Tom and Jerry
07:30 - 08:00: Looney Tunes
08:00 - 08:30: Chop Socky Chooks
08:30 - 09:00: Robotboy
09:00 - 09:30: Skatoony
09:30 - 10:00: KikoRiki
10:00 - 10:30: The Adventures of Kid Danger
10:30 - 11:00: Regular Show
11:00 - 11:30: Ben 10
11:30 - 12:00: Doraemon
12:00 - 12:30: KikoRiki
12:30 - 13:00: Adventure Time
13:00 - 13:30: KikoRiki
13:30 - 14:00: Pokemon XYZ
14:00 - 15:00: Cine Boing
15:00 - 15:30: Horrid Henry
15:30 - 16:00: KikoRiki
16:00 - 16:30: Doraemon
16:30 - 17:00: Pokemon Advanced Battle
17:00 - 17:30: Tom and Jerry
17:30 - 18:00: Doraemon
18:00 - 18:30: The Amazing World of Gumball
18:30 - 19:00: Blue Water High
19:00 - 20:00: Doctor Who
20:00 - 20:30: Pokemon Advanced
20:30 - 21:00: Inspector Gadget
21:00 - 22:00: Cine Boing
22:00 - 22:30: The Thundermans
22:30 - 23:00: The Thundermans
23:00 - 23:30: The Amazing Adrenalini Brothers
23:30 - 00:00: Grizzly Tales for Gruesome Kids

Current idents: (The idents usually follow live action kids doing stuff as ribbons swirl and form the Boing logo):

Cycling
Band
Drawing
Clothes Shopping

This branding has been critisized as only 3 live action shows air (Doctor Who, the Thundermans and Blue Water High)

Boing (UK)

Overview
Boing is a British free-to-air children’s television channel owned by Warner Bros. Discovery International. It launched on 1 April 2023 and primarily targets children aged 6 to 12 with a broad mix of animated and live-action programming. The channel features popular animated series like Pokémon, Doraemon, and The Amazing Adrenalini Brothers, alongside selected live-action shows such as Doctor Who (family-friendly episodes), The Thundermans, and Blue Water High.

History
Boing UK launched on 1 April 2023 with a distinctive branding package featuring live-action idents centered around children engaging in activities such as cycling, drawing, playing in a band, and clothes shopping, with colorful ribbon effects forming the channel’s logo. This visual identity was intended to appeal to contemporary youth culture and present a fresh, dynamic image. However, the channel’s schedule has been dominated by animated programming, leading to criticism of a mismatch between its live-action branding and primarily cartoon-based content.

Since its launch, Boing UK has remained focused on delivering a wide array of animated series, many imported from international markets, while maintaining a small selection of live-action shows. The channel employs a programming strategy combining classic favorites and recent productions to attract its target audience.

Programming
Boing UK airs a diverse slate of children’s content with a majority of animated programming. Key shows include:

Pokémon (multiple series including XYZ and Advanced Battle)
Doraemon
The Amazing Adrenalini Brothers
The Secret Show
KikoRiki
Tom and Jerry
The Owl & Co
Grizzly Tales for Gruesome Kids
Live-action programming is limited to select shows such as Doctor Who (family-friendly episodes), The Thundermans, and the Australian teen drama Blue Water High.

Branding
Boing UK’s on-air branding has been consistent since launch, featuring live-action idents that showcase children in everyday scenarios with a stylized ribbon animation forming the channel logo. While visually striking, this branding has been the subject of critique due to the channel’s heavy reliance on animated shows, creating a perceived disconnect for viewers expecting more live-action content.

Sister Channels
Boing UK is part of Warner Bros. Discovery’s portfolio of children’s and youth-oriented channels in the UK and Europe, including:

Cartoon Network UK & Ireland 
Cartoon Network Too
Toonami UK
Boomerang UK 
Cartoonito UK 
Adult Swim UK 
Availability
Boing UK is available free-to-air on digital terrestrial television, satellite, and cable platforms across the United Kingdom.

External Links
[Official Boing UK website]
[Warner Bros. Discovery UK]

References
Note: This article is based partly on fictional programming schedules and branding details as of April 2025.

Boing UK’s April 2025 Schedule: A Look at the Disjointed Branding and Programming Disconnect

Boing UK’s current branding approach involves vibrantly shot idents featuring live-action kids cycling, playing in a band, drawing, or clothes shopping, with swirling ribbons forming the colorful Boing logo. It’s a visually appealing, dynamic look designed to connect with kids by showcasing real moments of creativity, activity, and everyday fun. At first glance, this bright, live-action branding suggests a fresh and modern kids’ channel celebrating real children’s experiences and contemporary youth culture.

Yet take a closer look at Boing UK’s April 2025 schedule, and a glaring disconnect quickly emerges between the channel’s visual brand identity and its actual programming lineup. The schedule is dominated by animated series from various eras and genres, with very little live-action content to be found. The “live-action kids” depicted in the idents seem completely at odds with what’s actually airing on screen.

The Problem: A Branding-Programming Mismatch
The Boing ident package signals inclusivity and relatability through authentic live-action moments. Yet the programming slate consists overwhelmingly of classic and contemporary cartoons:

Doctor Who’s sci-fi adventures (largely a live-action drama but targeted more at family/young adult audiences),
Multiple animated staples like Pokémon (various series), Doraemon, Tom and Jerry, The Amazing Adrenalini Brothers, KikoRiki, and Grizzly Tales for Gruesome Kids,
Animated comedies such as The Owl & Co, The Secret Show, and Ben 10,
Only three live-action series are broadcast regularly: Doctor Who, The Thundermans, and Blue Water High.
This creates an incongruence that confuses viewers—especially children who tune in expecting programming reflective of the lively, real-life energy portrayed in the branding idents. The channel’s live-action identity feels like a marketing veneer that doesn’t match the day-to-day viewing experience.

Why Does This Matter?
Viewer Expectations vs. Reality:
The idents evoke a sense of direct connection to kids’ real lives, suggesting content they can see themselves in. When viewers find only animated shows with few live-action titles, the channel risks feeling inauthentic or misleading.
Brand Trust and Loyalty:
Kids and their parents might find the brand tone appealing, but poor alignment undermines trust. If children resonate with live-action moments in the branding, they will expect shows that reflect that energy.
Competitive Positioning in a Crowded Market:
Many children’s channels have clearly defined identities—some fully animated, some live-action focused, others mixing the two carefully. Boing’s dilute strategy weakens its unique positioning and makes it harder for audiences to identify what the channel truly is.
Suggestions for a More Cohesive Channel Identity
Adjust the Idents to Match Programming:
Incorporate animated elements or characters alongside the live-action footage to bridge the gap between branding and programming.
Boost Live-Action Content:
Increase blocks dedicated to live-action series within the schedule. More shows like the Thundermans, Blue Water High, or new original live-action content would validate the fresh, kinetic energy in the idents.
Reconsider Target Demographic Messaging:
If Boing fundamentally aims to be an animation hub, pivot branding to reflect that with more stylized, cartoon-centric idents.
Highlight the Hybrid Identity:
Embrace being a mixed-content channel by weaving animated and live-action idents that clearly signal Boing’s diverse program mix.
Conclusion
Boing UK’s current branding, featuring live-action kids and everyday activities, creates an appealing visual identity that unfortunately feels incongruent with the channel’s largely animated programming. This disjointed branding risks alienating viewers and diluting the channel’s unique selling point in the competitive children’s TV landscape.

To strengthen Boing’s brand, the channel should either embrace its live-action idents with corresponding real-life content or recalibrate its brand visuals to better reflect its animated-heavy schedule. Otherwise, Boing UK will continue to suffer from a confusing identity, leaving viewers uncertain about what the channel really offers.

Are you a Boing viewer? What do you think—do the idents match your experience? Let us know in the comments!

Write a conversation saying the branding has been like this since LAUNCH (April 2023)

Alex: Have you noticed how Boing UK’s idents have been all about live-action kids doing everyday stuff like cycling and drawing?

Jamie: Yeah, it’s pretty distinctive! But honestly, it’s kind of weird considering how little live-action they actually air.

Alex: Exactly! I was looking at their April 2025 schedule, and it’s almost all animated shows—like Pokémon, Doraemon, The Amazing Adrenalini Brothers—hardly any live-action except for Doctor Who, The Thundermans, and Blue Water High.

Jamie: That doesn’t surprise me. From what I remember, the branding has been like that since the channel launched back in April 2023.

Alex: Really? So they launched with this live-action kids branding, but without building up the live-action content first?

Jamie: Pretty much. It’s like the branding and programming have never really been in sync. They went for this fresh, real-kids vibe with the idents but stuck with mostly cartoons in the schedule.

Alex: That definitely explains why some viewers say the channel feels a bit disjointed or confusing. The brand promises one thing, but the shows deliver another.

Jamie: Yeah. I guess Boing UK hoped the live-action idents would make the channel feel modern and relatable, but without a solid live-action lineup, it just feels off.

Alex: They really need to either ramp up the live-action shows or rethink the idents to better reflect their mostly animated content.

Jamie: For sure. Either way, keeping the same branding for over two years without matching programming feels like a missed opportunity from day one.

New website (April 5 2025): Website is mostly blue/green and also introduces 2 characters: TVyan (a blue CRT TV set with a yellow screen which displays a cartoony face) and Telepochi (his green/yellow dog sidekick). Write a forum conversation titled "Live Action Death?", taking into account the potential rebrand, also the axing of the Saturday morning magazine programme TMi (curently hosted by Sam and Mark)