Established in 1999 by Dave Anderson and Tom Mortimer (both 6foot 3 inches tall... obviously!) to produce 2D and stop-motion animation for TV and web. 12Foot6 is a collection of around twenty animators, illustrators and designers, with a mixture of hand-drawn, graphic and stop-motion talent.
Based in a Central London studio a lot of our inspiration comes from everything around us - form the people to the streets to the architecture.
We're mostly known for our humour - including Dog Judo, 'Bob' who Darren Walsh created with us and the Bafta nominated Sensibles (The Sensibles are an intergalactic news crew bringing alien worlds news of exciting discoveries made on Earth., The designs of these characters originally from the MMS Critters, who we made for a Virgin Mobile ad in 2005).
We would like to think our strengths are great art which we animate beautifully to a strong narrative. Then, of course, there's the funny silly stuff!

We have also made several idents for Paramount Comedy (now Comedy Central) These include: Black animated rabbits with pink eyes popping out of holes, a real rabbit also appears, the animated ones look at it angirly, A DJ whale, A cat with a wind-up tail, also a TV instead of a face, that displays the Paramount Comedy logo by default, but can change to display a clip of the show (This character is referred to as Weird Cat Thing, Also we originally designed it for a Virgin Mobile ad in 2004, There it's screen displayed color bars with a face, not sure why Paramount got us to remove that feature), This character also appears at the end of promos displaying the logo of the show being promoted.

Another project of ours are Virgin Media's help videos featuring Cat (a blue cat) and Bird (a yellow bird). Write a tweet with their FAVOURITE project

✨🐾 At 12Foot6, we’re so proud of our creation: the BAFTA-nominated Sensibles! 🚀 An intergalactic news crew bringing Earth's discoveries to alien worlds. Their quirky charm and humorous stories truly showcase our love for animation! 🎉✨ #12Foot6 #Animation #TheSensibles #BAFTANominated

Write a tweet with who they consider their mascot

🐾 Meet our unofficial mascot: Weird Cat Thing! 🎉 This quirky character not only brought life to our promos for Paramount Comedy but also represents our fun, imaginative spirit here at 12Foot6! 🐱💥 Who else loves a TV for a face? #12Foot6 #Animation #WeirdCatThing #Artistry. Write a news article on June 22 2005, Viacom announces new looks for 6 of their channels in the UK, Paramount Comedy Channel to become Paramount Comedy also a new look by 12foot6, The rebrands for all 6 involved channels will happen in the next year

Viacom Announces Exciting New Looks for Six Channels in the UK

London, UK – June 22, 2005 – In a bold move to revitalize its brand presence in the UK, Viacom today announced significant rebranding efforts for six of its channels, including the highly popular Paramount Comedy Channel, which is set to receive a fresh identity crafted by the talented team at animation studio 12Foot6.

Founded in 1999 by Dave Anderson and Tom Mortimer, 12Foot6 has made a name for itself in the animation industry, specializing in 2D and stop-motion animation that combines humor with captivating narratives. With a studio based in Central London, the company boasts a roster of around twenty skilled animators, illustrators, and designers who draw inspiration from the vibrant culture and eclectic architecture that surrounds them.

Viacom’s rebranding plan is part of a strategic initiative to enhance viewer engagement across its channels. The Paramount Comedy Channel's new look will not only feature eye-catching graphics but will also introduce a series of distinctive animated idents designed by 12Foot6. Among these creations will be the delightful and peculiar "Weird Cat Thing," a whimsical character with a television for a face, which has already garnered acclaim for its humorous appeal.

"This collaboration with 12Foot6 is an exciting step forward for us," said a Viacom spokesperson. "We believe that their innovative approach to animation and storytelling will breathe new life into the Paramount Comedy Channel and resonate with our audience. This is just the beginning of our channel revamp campaign."

The rebranding for all six channels, which includes iconic names in entertainment, is set to roll out over the next year, promising a fresh viewing experience for fans. 12Foot6's strengths in combining great art with beautiful animation will play a crucial role in making the Paramount Comedy Channel stand out in the competitive UK television landscape.

"We're thrilled to be partnering with Viacom on this project," stated Tom Mortimer of 12Foot6. "Our animated creations are designed not only to entertain but also to forge a connection with the audience. We believe the new identity will complement the channel’s comedic content perfectly."

As excitement builds for the upcoming changes, viewers can look forward to a reimagined Paramount Comedy Channel, complete with quirky idents and a fresh visual style that promises to enhance their entertainment experience. Stay tuned for more updates on the launch of these revamped channels!

Write a tweet with all 6 involved channels

📺✨ Exciting times ahead! Viacom is rebranding six of its UK channels: Paramount Comedy, Nickelodeon, MTV, VH1, Channel 5, and TMF! Get ready for fresh looks and new vibes across all your favorite shows! 🎉 #Viacom #UKChannels #Rebranding. Write a article Sep 2005, PC's rebrand is on the 19th, same with Nick, TMF gets a very abstract rebrand in October, MTV and VH1 get new looks late this year, Five gets a new look January 2006

Viacom's Exciting Rebrand Rollout: What to Expect for UK Channels

London, UK – September 2005 – As the much-anticipated rebranding efforts for Viacom’s UK channels draw near, fans are eagerly waiting for a fresh wave of visual and thematic changes. Scheduled for rollout this autumn, the Paramount Comedy Channel and Nickelodeon are set to unveil their new looks on September 19th.

The revamped Paramount Comedy Channel, refreshed by the innovative team at 12Foot6, promises an engaging new identity that resonates with viewers, showcasing its beloved comedic content in a vibrant and eye-catching manner. Meanwhile, Nickelodeon fans can expect a revitalized aesthetic that will enhance the playful and adventurous spirit of the channel, creating an even more immersive viewing experience.

“September 19th marks a significant day for our audience,” remarked a Viacom spokesperson. “With both Paramount Comedy and Nick undergoing rebranding, viewers will be treated to exciting new visuals that reflect the heart of the content. We are confident that our partnerships with talented studios like 12Foot6 will elevate viewer engagement and enjoyment.”

Following the September launches, TMF (The Music Factor) will receive its own abstract rebrand in October. This anticipated change is expected to bring a modern vibe that aligns with TMF’s position in the ever-evolving music landscape.

Additionally, iconic channels such as MTV and VH1 will debut their refreshed looks later this year, promising to capture the attention of audiences with innovative designs that represent today’s music scene and cultural trends. Last but not least, Channel 5 is set to undergo its rebranding in January 2006, ensuring that all of Viacom’s UK channels will feature distinctive and contemporary identities by early next year.

As the rebranding initiatives unfold, viewers can expect an enhanced and revitalized viewing experience across all six involved channels: Paramount Comedy, Nickelodeon, MTV, VH1, TMF, and Channel 5. Stay tuned for updates and prepare to enjoy an exciting new chapter of entertainment from Viacom in the UK!

Feel free to customize these pieces according to your preference!

Write a tweet wit what staff are saying is THE biggest of the rebrands

🚨🔥 Staff members at 12Foot6 are buzzing about the rebrand of Paramount Comedy Channel as the biggest transformation! With quirky new idents and a fresh identity, this revamp is set to redefine humor on TV! 🎉💥 What are your thoughts? #ParamountComedy #Rebrand #12Foot6

Write a news article Dec 12 2005, Five will rebrand on Jan 23 2006 with new idents inspired by emotions, The idents do not feature the broadcaster's logo, but instead use images inspired by the words live, fast, hope, risk, dare, play, free, rush and life.

Each word appears in the familiar location of the Five logo in the onscreen idents, on the left-hand side of the screen in the channel's established typographical style.

The word fast features in a shot of greyhounds racing, rush appears on the ground below a sky diver and live can be traced in the outline of forked lightning., Also they have new drama from the US: Prison Break, Also say this is the latest in the rebrands for Viacom channels in the UK

Five Set to Rebrand with Emotion-Inspired Idents Launching January 23, 2006

London, UK – December 12, 2005 – Exciting changes are on the horizon for Five as the channel gears up for a bold rebranding initiative scheduled for January 23, 2006. The new idents, which will abandon the traditional use of the broadcaster's logo, will instead embrace a fresh approach by incorporating powerful emotions expressed through evocative imagery.

The innovative idents will feature nine carefully chosen words: live, fast, hope, risk, dare, play, free, rush, and life. Each word will appear in the familiar left-hand side position of the screen, in the channel's established typographical style, creating a cohesive brand presence while emphasizing the emotions each term represents.

For example, the word "fast" will be illustrated with dynamic visuals of greyhounds racing, while "rush" will be depicted in a breathtaking shot captured from below a skydiver mid-descent. The word "live" is creatively rendered in the outline of striking forked lightning, reflecting the channel's commitment to high-energy content and viewer engagement.

In addition to the eye-catching new idents, Five is set to enhance its programming lineup with thrilling new drama from the US: Prison Break. This much-anticipated show is expected to resonate well with audiences looking for compelling narratives and suspenseful storylines.

This branding overhaul continues a series of strategic rebrands initiated by Viacom across its UK channels, following the successful transformations of Paramount Comedy, Nickelodeon, and TMF earlier this year. Viacom's rebranding efforts emphasize a contemporary and engaging approach to captivating viewers, ensuring that each channel remains relevant in a rapidly evolving media landscape.

As January 23 approaches, anticipation builds around Five's innovative take on emotional branding and the addition of new content that promises to keep viewers glued to their screens. Stay tuned for the unveiling of this exciting new chapter for Five!

Write a tweet with what will be the first show to air wirth the ekotion idents

🎉📺 Get ready for the premiere of Prison Break! It will be the first show to air with Five's stunning new emotion-inspired idents, launching January 23, 2006! Don’t miss the excitement! 🔒✨ #FiveRebrand #PrisonBreak #NewBeginnings

Write a tweet with the 2 BIGGEST rebrands of the Viacom rebrand

🚨✨ The countdown to the biggest rebrands of the Viacom channels is on! 🎉 Paramount Comedy and Five are leading the pack with their exciting transformations! Get ready for fresh visuals and new vibes! #ViacomRebrand #ParamountComedy #Five #NextLevelEntertainment

Write a forum conversation in June 2006 asking if any of the rebrands had countdowns/prime time launches, He knows Five had a smooth transition from ECP to a promo advertising all their "simply great dramas at 10pm", then reminding us its 1 minute to Prison Break, then a quick montage of all the idents

Forum Title: Viacom Rebrands - Did Any Have Countdown Launches?

User1 (TVFanatic2000):
Hey everyone! As we’re closing in on the summer, I’ve been wondering about the recent Viacom rebrands. Did any of them have countdowns or special prime time launches? I know Five had a smooth transition from their old logo to the promo advertising all their "simply great dramas at 10pm." That was such a cool way to do it!

User2 (RebrandWatcher):
Great point, TVFanatic2000! Five really nailed that launch. I remember they had this buildup that reminded us it was just 1 minute to Prison Break. And then they showed that quick montage of all their new emotion-inspired idents—such a fun way to get everyone hyped!

User3 (Chronicler89):
Yeah! That montage was amazing. It really showcased the new branding without feeling jarring. I think that was one of the smoother transitions I've seen during a rebrand! Anyone know if other channels like Nickelodeon or MTV did something similar?

User4 (AnimationAddict):
From what I recall, Nickelodeon had a pretty fun countdown, too! They did a whole lead-up to their new look with a series of teaser promos, but it wasn’t exactly in the same format as Five. MTV went a bit different with some viral marketing, but no countdown launch as far as I know.

User1 (TVFanatic2000):
Interesting! It seems like Five really stood out with their approach. That "1 minute to Prison Break" was such a clever touch! Thanks for the insights, everyone! Can’t wait to see how these rebrands continue to shape the viewing experience!

User3 (Chronicler89):
Absolutely! It’ll be exciting to see how all these changes play out in the long run. Here’s to more smooth transitions and awesome countdowns! 🎉

Write a conversation in January 2009 where changes are coming to PC from April, name changing

Forum Title: Changes Coming to Paramount Comedy!

User1 (ComedyCentralFan):
Hey everyone! I just heard some buzz that big changes are coming to Paramount Comedy starting in April. Rumor has it they might be changing the name! Does anyone know what’s happening?

User2 (LaughMaster2000):
I saw that too! It’s about time, honestly. Paramount Comedy has been around for a while, and I think a rebrand could bring some fresh excitement. Any idea what the new name might be?

User3 (TVJunkie88):
I heard it might be shifting to Comedy Central, which would make sense considering Viacom’s overall brand strategy. They’ve done a lot with the brand in other countries, so it feels like they’re finally catching up in the UK.

User4 (FanOfFunny):
That would be huge! I love the Comedy Central brand! It really encapsulates all the amazing shows they have. I just hope they can maintain the same vibe, even with a new name.

User1 (ComedyCentralFan):
Agreed! The Paramount Comedy lineup has had some classics. I hope they keep the best of what made the channel fun while embracing the new branding. Do you think they’ll do a big launch event or something?

User2 (LaughMaster2000):
I wouldn’t be surprised! They usually go all out for rebrands. A countdown or a launch event could build hype and make the transition seamless for viewers. Fingers crossed!

User3 (TVJunkie88):
It would definitely help to ease any nerves fans might have about the change. I’m really looking forward to seeing how it all unfolds! Hopefully, we get some official news soon!

User4 (FanOfFunny):
Same here! Let’s keep our eyes peeled for updates! It’ll be interesting to see how this new name shapes the future of comedy programming in the UK! 🎉

Write a follow up where on that same day, theyre introducing a certain sitcom from the 90s, A user asks if the switchover will be at 10pm, similar to how Five rebranded in 2006 with Prison Break

Forum Title: Changes Coming to Paramount Comedy!

User1 (ComedyCentralFan):
Hey again! Just saw that they’re also introducing Friends as part of the lineup during the rebrand! That’s a classic! Does anyone know if the switchover to the new name will be at 10pm?

User2 (LaughMaster2000):
That’s awesome! Friends is such a fan-favorite. I really hope they do a big launch moment. I mean, the switchover in 2006 with Five and Prison Break was so slick. A launch time of 10pm made it feel like a major event!

User3 (TVJunkie88):
I know, right? That was a great time! If they follow a similar formula, introducing Friends at 10pm when they officially change to Comedy Central would definitely create a buzz. It feels like they should capitalize on that!

User4 (FanOfFunny):
It would be a perfect way to celebrate the new brand! I remember the excitement with the countdown to Prison Break. It really got viewers anticipating the change. Let’s hope they do something equally clever this time!

User1 (ComedyCentralFan):
Let's keep an eye on their social media and any announcements! It sounds like if they're planning to make this switchover a big deal, they might have something fun in store for us!

User2 (LaughMaster2000):
Absolutely! This could be a great opportunity for them to reinvent themselves while delivering nostalgia with Friends. I can’t wait to see how they pull everything together!

User3 (TVJunkie88):
Fingers crossed! If they stick with that 10pm launch, I'm sure there’ll be a lot of excitement leading up to it. Let the countdown begin! 🕙🎉 Write a conversation on March 4 where a promo begins saying April brings a new show and a new name

Forum Title: Exciting Promo Teaser for Paramount Comedy’s Big Change!

User1 (ComedyCentralFan):
Hey everyone! I just saw a promo on Paramount Comedy that mentioned, “April brings a new show and a new name!” Looks like the rebrand is definitely happening! Who else caught that?

User2 (LaughMaster2000):
I saw it too! It’s finally here! I wasn’t sure if we’d get an official announcement before the rebrand, but this promo definitely confirms it. So exciting!

User3 (TVJunkie88):
Yes! I’m guessing the new show they're referring to is Friends, particularly since it’s been all over the buzz lately! And of course, we can’t forget about the name change to Comedy Central.

User4 (FanOfFunny):
That’s definitely the vibe I’m getting! I wonder how they’ll roll out the new content. Will they do something flashy like they did with Five and Prison Break back in 2006?

User1 (ComedyCentralFan):
Exactly! That launch was epic. If they could replicate that excitement, it could make for a really memorable rebrand. A countdown or big premiere night would be ideal!

User2 (LaughMaster2000):
For sure! Seeing Friends return during the rebrand would resonate with so many viewers. Can you imagine the nostalgia paired with the new name? It’ll be a perfect combination!

User3 (TVJunkie88):
I’m really curious to see how they handle the promo. Are they going to tease the old Paramount Comedy shows, or will they skip ahead to what’s coming in April? I hope they find a nice balance!

User4 (FanOfFunny):
They have so much potential! A smooth transition with friendly nods to the past while looking forward to the future could leave a lasting impression. Let’s keep an eye on their social channels for more teasers!

User1 (ComedyCentralFan):
Absolutely! I can’t wait to see what they plan. Whatever they do, April is shaping up to be a big month for comedy in the UK! 🎉

Forum Title: Paramount Comedy’s Big Rebrand Details Unveiled!

User1 (ComedyCentralFan):
Hey everyone! Just got my hands on the press release for the rebrand of Paramount Comedy, and it’s packed with details! 🙌 They’re officially transitioning to Comedy Central on April 1st at 10pm! The timing is perfect, just like we speculated! 🎉

User2 (LaughMaster2000):
That’s fantastic! So glad the rumors were true! I can't believe they’re capitalizing on Friends as part of the launch, especially since it's such a beloved show. It makes total sense for the new branding!

User3 (TVJunkie88):
Yes! The press release mentioned that the biggest draw for this relaunch will be the exclusive airing of Friends, giving UK fans a chance to relive the classic episodes back on TV! That’s an awesome hook for newcomers and die-hard fans alike!

User4 (FanOfFunny):
I saw that too! It emphasizes how Comedy Central is committed to delivering both nostalgia and fresh comedy content. Really smart move on their part! Can you imagine the excitement in those initial moments of the new branding?

Write a conversation April 6 where Proud Creative (known for the S4C rebrand) really lost their charm here, The new look has the CC logo burst in at random times, when a man and a woman are having..... something, a man showering, a funeral, a man in a meeting to get fired, and even a jail, No doubt Proud will be fired


Forum Title: Comedy Central’s New Look – What Happened?!

User1 (ComedyCentralFan):
Hey everyone! So, I’ve been watching the new Comedy Central since the big rebrand, and honestly, I’m confused. What’s up with those CC logos bursting in at the most random times? They really lost the plot with this one!

User2 (LaughMaster2000):
Right? It’s so jarring! I mean, the CC logo appearing in the middle of a funeral scene or during a serious moment in a meeting? It feels so out of place. They had such a great build-up to the rebrand; now it feels like they’re just throwing graphics everywhere.

User3 (TVJunkie88):
Exactly! It's almost distracting. I thought Proud Creative really had something when they did the S4C rebrand, but wow, this feels like a total misstep. Random logo bursts during key moments, like when a guy is getting fired or someone’s having an awkward encounter… what were they thinking?

User4 (FanOfFunny):
Honestly, it’s kind of embarrassing. You’d think they could have come up with something more clever than logo overlays. It takes you out of the moment completely! I wouldn't be surprised if Proud Creative is on the chopping block after this.

User1 (ComedyCentralFan):
Totally! They had a chance to create something memorable and cohesive, but this just feels chaotic. I mean, those transitions should enhance the experience, not detract from it! I’m really disappointed.

User2 (LaughMaster2000):
Right? It’s like they’re trying to be edgy, but it just ends up feeling forced and gimmicky. People want to enjoy the shows, not get distracted by a burst of logos at awkward moments. Wish they had taken a more cohesive approach!

User3 (TVJunkie88):
Agreed! It’s such a shame, especially after the anticipation that built up around the rebrand. They really need to listen to viewer feedback and make some changes fast. Let’s hope they figure it out soon!

User4 (FanOfFunny):
Definitely! As much as I loved the nostalgia of bringing back Friends, I can't enjoy it when the visuals are so haphazard. Here’s hoping they pull it together before they completely lose their audience!


Write a conversation May 7 2009 asking if they continued with it or did they give up after seeing the backlash, even Murdoch's newspapers called it "Offensive Comedy?"