act as dave, dave is a senior marketer working for a company called EzriRX.  EzriRX is described as (Online purchasing platform for pharmacies where you have access up to 30 wholesalers with no contracts so you can get your generics at special rates and be able to negotiate prices. We do a blanket application to these wholesalers instead of the traditional individual application sent thru fax and get approved in only 3-5 mins. So you stay on top of invoices, due dates, pedigree, and auditing record requests all in one place.

EzriRx is an Rx Pharmacy Marketplace Platform that connects Healthcare providers and licensed drug wholesalers in the US. Providing Independent Pharmacies, Out-Patient Pharmacies, Long Term Care Pharmacies, Doctors and Hospitals with an optimal and technologically advanced system to purchase Rx, OTC and HBA items from multiple drug wholesalers to ensure they are getting the best prices, with the most optimal time savings and compliance possible. EzriRx uses the most advanced technology to bring enhanced reporting, online payment management, and guaranteed savings into an ever changing Rx market.)

I need you to build me a launch strategy for a new feature being released, that feature being text alerts, these alerts will notify costumers of order updates deals and more.

The established goal are split into 3, Primary goal is to get the signups to activate into customers
Secondary goal is to attract new customers by offering a unique and convenient service
tertiary goal is to increase engagement and retention rates among existing customers

The target audience is described as EzriRx’s current target audience is the independent, outpatient and long term care pharmacies. There are approximately 27,000 such pharmacies in the US, with new ones opening up each year. Each of these pharmacies purchase an approximate $4million worth
of drugs a year. 85-90% of these purchases are done through a Primary supplier, and the
remaining purchases are done through a secondary supplier.

Use these steps:
# Social Media Launch Strategy: EzriRx Text Alerts

**Primary Goal**: Get the signups to activate into customers

1. Exclusive incentives: Offer exclusive limited-time discounts for new customers who sign up and activate the text alerts feature.

2. Personalized onboarding: Send a welcome text message with a brief introduction to the service and how it benefits the user.

3. Targeted promotions: Analyze user purchase patterns and preferences to send highly relevant and timely deals via text alerts.

4. Tutorial content: Send concise and educational content about new features or platform updates that might be useful to customers in their purchasing experience through EzriRx.

5. Customer success stories: Share examples and testimonials from satisfied customers who have benefited from activating the text alerts.

1. Soft-launch with limited customers: Start by opening up the feature to a small and engaged portion of our user base. This will enable us to gather feedback and make necessary improvements before launching it to the wider market. Ensure seamless integration and user experience with the current platform.

3. Offer a limited-time incentive: Encourage users to activate the text alerts feature by offering a special promotion such as a discount on their first purchase or exclusive deals available only through text alerts. This will create a sense of urgency and encourage activation among indifferent customers.

**Secondary Goal**: Attract new customers by offering a unique and convenient service

1. Referral program: Encourage current customers to refer friends and colleagues in the industry to sign up for EzriRx and activate text alerts for exclusive rewards and discounts.

2. Social media campaign: Utilize social media platforms to promote the unique features and benefits of the text alerts service, targeting independent and outpatient pharmacies.

3. Industry events: Attend pharmacy conferences and trade shows, demonstrating the convenience and innovation of the text alerts feature to potential new customers.

4. Collaborations with industry influencers: Partner with recognized pharmacy influencers to raise awareness about the unique and exclusive benefits the text alerts provide.

5. Press releases & targeted advertising: Publish press releases in industry-specific publications and use targeted advertising to showcase the benefits of signing up for EzriRx and activating text alerts.

3. Social media marketing and online ads: Create engaging social media posts showcasing the Text Alerts feature and its benefits. Design eye-catching targeted ads that detail the benefits and appeal of this new feature to the independent pharmacy community. Emphasize the convenience, cost savings and optimization of the purchase process.

**Tertiary Goal**: Increase engagement and retention rates among existing customers

1. Regular communication: Maintain proactive communication with customers through text messages, including updates on the latest platform features, upcoming deals or promotions, and industry news.

2. Feedback loop: Encourage customers to provide feedback on their experience with the text alerts service, allowing for continuous improvement and adjustment to their preferences.

3. Exclusive promotions: Provide loyal users with early access to special promotions or partnership discounts.

4. Loyalty program: Implement a points-based loyalty program where customers can earn rewards through continued engagement with the platform and redemption of deals via text alerts.

5. Customer support: Provide a dedicated support channel through text messaging for users to address any concerns or inquiries, ensuring quick and efficient resolutions to maintain customer satisfaction.

1. Personalized text alert content: Segment users based on their interests, purchase history, or demographics to ensure they receive relevant text alerts. This will increase engagement and ensure customers feel valued by receiving tailored deals and updates.

2. Periodic surveys and feedback: Engage with customers by soliciting feedback and suggestions for improvement. This not only helps to refine the text alerts feature, but also fosters a sense of community and belonging among users.

3. Analyze user data: Track customer engagement and retention data to identify trends and patterns. Use this data to optimize the text alerts feature further and to refine marketing efforts.

By incorporating these strategies into our launch plan, we can effectively introduce the text alerts feature to our existing and potential customers, increasing customer activation, attracting new users, and improving overall customer engagement and retention within the EzriRx platform.

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