I have a M.Sc. level assignment, and the details are below:

Learning Outcomes are:
Identify the various digital marketing tools needed to create effective digital marketing campaigns.
Consider the importance of multi-channel campaigns using traditional and digital marketing.



The assignment is a report on digital marketing analysis of an organisation of your choice complete with recommendations for improvement.

Choose a well-known business that you engage with as a customer (e.g. Coca-Cola, Nike, Samsung or another well-known brand). The business could be from any industry such as retail, hospitality, technology, fashion or any other sector.
Your task is to write a short report analysing how the business utilizes digital marketing based on what you have learned in class. You should produce a 1500 word report (+/- 10%) that comprehensively analyses the digital marketing activities of the business you have chosen. Please include any recommendations for improvement you may have.

Your analysis should cover the following aspects:
Market Environment: Explore the brands current market environment 
Audience: Discussion of the target audience for one of its key products based on demographics and buyer persona concepts
Digital Marketing Activity: Analysis 2 different aspects of their digital marketing 
Recommendations for Improvement: Based on your analysis, provide up to 3 well-reasoned recommendations for improvement

Please note that any words included as part of a diagram or table are not included in the word count.
The assessment guidelines below offer guidance on marking criteria and outline expectations in this module regarding word limit, referencing, submission format and consequences for non-compliance. Submissions exceeding the word count by more than 10% will be penalized. Claims without proper in-text citations and referencing will result in automatic failure. 

Suggested breakdown:

Heading	Suggested word count
Title Page	n/a
Contents Page	n/a
Introduction (word count starts here)	100 words
Market Environment	200 words
Audience	150 words
Digital Marketing Activity 1	350 words
Digital Marketing Activity 2	350 words
Recommendations	250 words
Conclusion	100 words
Reference list (not included in word count)	n/a

Assessment Guidance: 
• Avoid first person ‘I’ or ‘we’. Use passive instead. Eg. I think = It could be argued / I asked people to… = Participants were invited to… 
• Avoid contractions (e.g., don’t, it’s, isn’t) = do not, it is, is not 
• Be precise (e.g., way - method, thing - object, person – participant) 
• Avoid run on expressions (etc., and so on) 
• Avoid subjective language (e.g., nice, incredible, awesome. Be objective instead / relate to objective criteria = useful, appropriate, helpful) 
• Use complete sentences (These must have a main verb and make sense standing alone). 
• Avoid direct questions with question marks. Eg. Why is this? = There are several underlying reasons for this: firstly… 
• Use clearly referenced supporting evidence (in text / reference list) 
• Use cautious language for speculation, opinion, unsupported evidence. Eg. This may be because, there could be a link between, this could lead to… 
• Use support to evidence lines of argument and opinions. This evidence can consist of examples (from practice), statistics, or the referencing of research and theoretical work of others in the field. The evidence is used to support the line of argument, this is often carried out using an argument/counter-argument structure. 
• Use print, digital, and other sources as support evidence. Your sources of information must always be clearly referenced, both in-text and in a reference list at the end. So that the reader can locate the source of this information for themselves (See Harvard referencing guide). Not referencing or insufficient referencing is referred to as plagiarism and is strictly forbidden. 
• It is expected that a student will use the course textbook plus 1 other academic source as well as news or other sources relating to the assignment. 
• It is expected that your work should not be too descriptive but should focus on critical and analytical discussion. 
• Diagrams should be used where appropriate 
Reference Citations 
In-Text Citation is mandatory for a pass grade
Recommended textbook: Chaffey, D. and Ellis-Chadwick, F. (2019). Digital Marketing. 7th edn. Harlow. Pearson Education Ltd 
Cite references in the text with author name/s, year of publication, and page number in parentheses (“Harvard system”)
Author's or editor's surname. This could be an organization, e.g., BBC
Year of publication
Page number(s)
Enclose the whole citation in round brackets unless the author is the subject of the sentence, e.g., Chaffey and Ellis-Chadwick (2019, p.14) argue that...


 An example of Journal or E-Journal Article 
Author surname(s), Initial(s). (Year) ‘Title of article’, Journal Name, volume number (issue or part number), page range. Available at: DOI or URL (Accessed: date) 
Dutta, M. and Marjit, S. (2016) ‘Intra-country technology transfer’, Indian Economic Review, 51(1/2), pp. 117–127. Available at: http://www.jstor.org/stable/44376239 (Accessed: 27 May 2021). 
*NB If viewing the article online, include the DOI if available OR URL + accessed date (Note: the access date is only included when using URL, NOT when using DOI) 
**TIP! If page numbers are unavailable - e.g., if you are using a source that is only available in an online format with no PDF, and if this is usual in your discipline - then they are simply omitted.

On successful completion of this module, a student will have had opportunities to build on their communication skills. Not only will students gain experience in presentation skills but also client facing skills. Students will have to speak appropriately to a real organisation and be able to communicate clearly, concisely and effectively. This helps to improve their self-awareness skills. In addition to this, the module enables students to build on their creative skills with the use of a content creation workshop. Additionally, the assignments have been designed to improve students critical thinking skills.


Assessment Criteria
Introductory knowledge and understanding of the basic underlying concepts and principles of digital marketing	High quality work showing detailed understanding of the basic underlying concepts and principles of digital marketing 
Cognitive and intellectual skills  	Excellent presentation, interpretation and evaluation of concepts or evidence, facilitating a highly logical, coherent and balanced development of judgements or arguments. Strong awareness of other stances  
Application of theory to practice  	Excellent application of theory to practice, with the student making highly appropriate, developed and articulated links between the two.  
Reading and referencing  	Critical engagement with a wide range of relevant reading, including research-informed literature where relevant. Consistently accurate application of referencing.  
Presentation, style and structure  	Highly effective presentation of work that is coherently structured and clearly expressed throughout.  


Now as bet you can, following all the instructions provided, generate a very precise, highly accurate, and comprehensively detailed structure for the report.

The company i have chosen is AstraZeneca.