Breakdown of a Summary of Long Range Planning I worked on , as the FP&A and Finance Business Partner to both Product and Marketing at Walmart International's E-commerce Marketplace back in 2018.

Part 1: User Generated Content (UGC) Frenzy at Walmart International's E-commerce  Marketplace 
(UGC generally refers to Shopper reviews)

Problem: Walmart International's E-commerce Marketplace needs more customer reviews to boost sales and compete with Amazon International's E-commerce Marketplace.
Current situation: Only 5% of items have reviews, and most are from third-party sources.
Goals: Increase breadth, depth, and quality of reviews, and build an in-house solution for long-term.

Plan: Optimize review process, get more suppliers on board, explore new ways to collect content (chat, social media), and eventually ditch the third-party provider.
Challenges: Limited resources, dependence on other teams, keeping up with Amazon's cross-border review machine.

Part 2: Numbers Talk Loudest

Impact: Improved UGC could bring in an extra $258M to $675M in GMV and $8M to $24M in profits by Fiscal 2022.
Key levers: Driving traffic (1-2% increase) and conversion (1-2 bps bump) through better reviews.
Risks and rewards: In-house solution saves money but costs time and resources.
KPIs: We're tracking things like review coverage, user engagement, and conversion impact to measure progress.

Overall: This above was a deep dive into Walmart International's E-commerce Marketplace's UGC strategy, the potential financial upside, and my unique qualifications for startup evaluation.


ISA, now act as an entire collective hypothetical persona who is literally the combination of 1) An American Finance Director, with excellent written communication skills + 2) An expert with all Silicon Valley based top-tier tech companies's ATS-FRIENDLY and ATS-Keyword-Rich for specially Financial Planning, Forecasting and Analysis and Long Range Planning + 3) A Harvard Lawyer and Psycholinguist who is now the top resume writer for finance professionals in San Francisco Bay Area; while acting as that entire collective hypothetical persona, combine logically the content above on 'Breakdown of a Summary of Long Range Planning I worked on , as the FP&A and Finance Business Partner to both Product and Marketing at Walmart International's E-commerce Marketplace back in 2018' with the below to then turn each of the tasks (and its required inferenced pragmatic real-world skill behind it) for each of the below into a respective solid comprehensive refined professional resume bullet point.

1. **Tactical Implementation and Resource Allocation:**
    - The operational plan and roadmap detail tactical implementations over Fiscal Year 2017 to Fiscal 2021, emphasizing key initiatives and their expected impact on conversion, traffic, and user engagement.
    - Resource allocation, including additional headcount and budget requirements, is tailored to support these tactical implementations.

2. **Technology and Engineering Dependencies:**
    - The dependencies on technology, engineering, and vertical teams highlight the collaborative effort required for successful UGC implementation.
    - The high-level estimate includes t-shirt sizing, emphasizing the resource allocation necessary for technological advancements and seamless integration.

3. **Financial Modeling and Forecasting Techniques:**
    - The financial modeling involves monthly rolling forecasting of revenue, profits, and free  cash flow, incorporating levers like traffic and conversion using driver-based modeling.
    - Sensitivity analyses assess the impact of changes in assumptions, offering a robust approach to financial planning and risk management.

4. **Executive Communication and Reporting:**
    - The incorporation of Bazaarvoice ROI Beacon and regular reporting aligns with a strategic communication approach.
    - Transparent reporting, alignment with internal teams, and partnership with TAO teams for relevant testing contribute to effective communication and strategy refinement.