just rewrite this blog in simple eng - Top 10 Best Makeup and Beauty Websites & Online Stores
Discover the best sites to buy makeup online so you can avoid stores and find new and affordable products.
1Skinstore
Skinstore -Explore premium skincare and beauty products from leading brands, along with expert advice to help you achieve your beauty goals.
$5-$500
One stop shop for skincare enthusiasts
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2Sephora
Sephora -Get the most popular makeup and skincare along with in-store beauty services and tutorials.
$5-$1,500
People who want to stay on top of the latest trends
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3Cult Beauty
Cult Beauty -A unique platform offering an extensive collection of beauty products from cult favorites to emerging brands, all handpicked by industry experts.
$5-$1000
Those who love to discover niche beauty products and emerging brands
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4Feelunique
Feelunique -Provide a diverse range of high-quality cosmetics, haircare, and skincare products
$2-$500
Shoppers looking for personalized beauty recommendations
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5Space NK
Space NK -High-end beauty retailer providing a carefully curated selection of luxury makeup, along with expert advice and customized recommendations.
$5-$500
Indecisive shoppers who would benefit from their 100% satisfaction guarantee
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6LOOKFANTASTIC
LOOKFANTASTIC -Discover a vast range of premium cosmetics, haircare, and skincare products, along with expert tips and tutorials to help you look and feel your best.
$3-$800
Those who always like to try new things
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7Ulta
Ulta -One-stop-shop for all things beauty, with a broad range of cosmetics, fragrances, and skincare products for all styles and budgets.
$2-$500
Finding affordable products and free gifts
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8BEAUTY BAY
BEAUTY BAY -Features unique and bold makeup and beauty products from around the world, along with expert advice and tutorials to inspire you.
$2-$350
Anyone with a bold, creative style
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9Credo Beauty
Credo Beauty -Find ethical, sustainable, and high-performance products here, along with education and advocacy for clean beauty practices.
$7-$500
Ethical, naturally sourced beauty products
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10Bluemercury
Bluemercury -Explore a wide range of luxury beauty products and get personalized advice and recommendations from expert estheticians.
$10-$1000
A luxury beauty experience
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Frequently Asked Questions
How do online beauty store prices compare to in-store prices?
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Generally, online beauty stores offer products at a more competitive price because they have lower running costs. It’s not uncommon for beauty websites to consistently have offers throughout the year—including free gifts and discounts. While in-store shopping can include parking and travel expenses, many beauty websites provide free shipping when you spend a certain amount.

What are subscription-based beauty box services?
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Are there online beauty communities that recommend products?
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Do any online retailers offer virtual try-on or personalized beauty recommendations?
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Can I purchase beauty products from international retailers online?
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Are there any security or privacy concerns when shopping for beauty products online?
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We find the 10 best options, so you can make informed decisions on tons of products and services.

Find Your Beauty Essentials Online
The rise in beauty websites means you can now purchase your beauty items without having to visit different stores. Besides the convenience, online beauty sites provide competitive pricing, free shipping options, and good return policies. 

If the thought of buying the wrong shade has put you off from shopping for beauty products online before, you no longer need to worry. Not only do beauty websites offer expert guidance, but some stores also have technology that lets you virtually try on products.

If you’re not sure where to shop or how to get a good deal, we have tried and reviewed the Top 10 Best Beauty Brand Websites to help you choose the right one for you. Keep reading to discover what popular beauty Ecommerce sites have to offer—including tips and tricks for finding the best discounts.

What Are the Advantages of Buying Beauty Products Online?
As mentioned, popular beauty websites have fantastic deals and prices that are not always available in a brick-and-mortar store. This may be because Ecommerce sites don’t always have the same overheads—such as rent and running costs—as physical stores. 

While a brick-and-mortar store can run promotions on and off throughout the year, lots of beauty platforms have “offer” pages that consistently provide discounts. This typically ranges from 10%-50% off. Many beauty websites also offer a discount code when you join their newsletter or when you make your first purchase.

Although you can test products in person at physical stores, product information can be difficult to find. Not all in-store sales advisors have beauty knowledge and some beauty consultants are biased toward the brand they work for. Many beauty websites have helpful blogs and experts who can recommend products from a large selection of brands.

Ecommerce sites also provide a detailed product and application description as well as a list of ingredients. Additionally, you can read and compare reviews from a wide range of beauty brands without having to click on lots of different websites.

What to Look For in a Beauty Product Site? 
Before you shop for your next beauty purchase, here are some key things to look out for. 

Firstly, check reviews and product range. A beauty website that stocks a variety of brands and has mostly positive reviews suggests it’s trustworthy and reliable. 

For security, check that the URL—the address of the webpage—is not missing the “S” in “HTTPS”. The “S” stands for “secure” and shows that a site is using encryption to conceal third-parties from accessing your data.

Other things to pay attention to include deals and promotions, free shipping opportunities, and return policies. Make sure you understand your return rights in case you change your mind. Look to see if a website has personalized recommendations and virtual try-on technology to see how a product would suit you before buying it. 

All legitimate beauty websites should have a customer services team with contact hours listed.

Tips and Tricks for Finding the Best Deals on Beauty Products Online 
Signing up for newsletters on beauty websites is a great way to find deals and exclusive offers. Some sites such as Sephora have a loyalty program where you can earn points on purchases, which can be redeemed as rewards. Be sure to follow your favorite beauty companies on social media and download the brand’s app as these can provide exclusive discounts.

Another way to find the best deals is to search for discount codes. Type in the name of a beauty site that you want to buy from with the words “discount code”. If you like testing different beauty trends and products, an online subscription box could also be a cost-effective way to shop.

Some beauty websites have referral schemes where you can receive a discount if you recommend a friend.

Online beauty communities and their recommendations for products
To sell more products, beauty brands can pay bloggers and influencers to recommend products.  Some brands have even been caught asking employees to write positive reviews. 

Honest product recommendations are more likely to be found in online beauty communities. You can find them by searching forum sites and social media platforms. Because beauty communities are mostly made up of customers, the reviews are generally unbiased and honest. Some communities also include share advice from makeup artists and beauty experts. 

Security and Privacy Concerns When Shopping for Beauty Products Online 
Online transactions can lead to data theft—including your personal and banking details. Some sites may sell your personal details to third parties for advertising purposes. Additionally, some Ecommerce stores may sell counterfeit beauty goods which could lead to skin irritation. 

Shopping from the most popular beauty websites can provide peace of mind. When you click on a website, check that there is a padlock next to your URL to show that your connection is secure. This can help prevent security risks.

Subscription-Based Beauty-Box Services and Their Offerings 
If you love trying new products for a discounted price, a beauty subscription box could be for you. For a set subscription fee, you can receive a tailored monthly or seasonal box filled with all kinds of beauty items. This typically includes makeup, skincare, and hair products.

Because the retail value of the products inside a box is higher than the subscription fee, you can save on selected beauty items. Additionally, subscription-based beauty boxes are beneficial for beauty lovers who like to keep up with the latest trends and sample new brands. 

Bottom Line
The online beauty world is finally catching up with fashion. These days, it’s much less confusing or difficult to shop for beauty products online thanks to several factors. This includes technology that lets you virtually try on products, beauty experts, and product reviews. Our top 10 beauty websites stock an extensive range of beauty brands so you can conveniently and quickly shop from the comfort of your home. 

However, online shopping can put you at risk of data theft—including your credit card and login details. Look for the padlock next to the web address to ensure your connection is secure. Our list of top beauty websites is comprised of sites with a long-standing, trustworthy reputation.