Rate this sales plan on a scale from one to ten.
I have a proposed idea(HK happy statue). Here is my sales plan.
Sales Plan for HK happy statue
Goals
• 12,000 visitors in first 3 months  
• NPS score of 75+ 
• 50% conversion rate from marketing campaigns
• 30% increase in revenue after 6 months   
Timeline
Nov - Dec: Market research and campaign planning  
Jan: Launch marketing campaigns and 20% discount    
Feb - Apr: Monitor performance and adjust strategy     
Apr - Jun: Launch contests and events    
Budget    
Marketing Channels       Budget Allocations
Social media ads.                   $5,000       
Print advertisements.           $3,000
Promotional activities          $4,000
Partnerships.                         $2,000    
Contingency Plans
• Repeat discount promotion if Jan targets not met   
• Add radio or outdoor ads if social media underperforms    
• Partner with more tour groups and hotels   
Competitive Strategy
The Happy Statue will differentiate by:
• Being the only Instagrammable statue in Hong Kong      
• Offering a free joyful experience while competitors charge admission    
• Providing a sense of hope and optimism that is lacking in other attractions       
• Updating the statue's outfits and backdrops regularly to stay trendy   
This sales plan includes:
1. Conduct market research
     - Survey 100 current visitors to find out what they like and don't like 
     - Interview 10 tourism authorities to gather industry insights   
     - Compile market statistics on demographics, spending habits, and trends
       
2. Tailor marketing message to target audiences
   - Highlight benefits that appeal to each segment:
       • Fun and happiness for young adults, as indicated by a study1 showing 96% of Gen Z values experiences that make them happy and joyful      
       • Family bonding for families, with pictures showing families bonding at the statue     

3. Deploy targeted marketing campaigns                 
    - Social media ads on Facebook, Instagram for younger segments, which research shows are 90% more effective than traditional ads2    
    - Print flyers and brochures for suburban families and retirees 
    - Partner with tour groups, hotels for packages targeting Mainland visitors    

4. Roll out promotional activities
   - Offer 20% discounts for the first month of operation, which research shows increases revenue by an average of 34%3
    - Run contests and giveaways on social media, proven to increase customer engagement by 83%4

5. Measure key performance indicators
   - Track daily visitor counts
   - Monitor conversion rates from marketing activities
   - Survey visitors weekly to gauge satisfaction using a standard Net Promoter Score survey5

6. Optimize based on results
   - Adjust marketing messages and promotions as needed
   - Redeploy resources to campaigns with higher ROI
     - Refine operations to improve visitor experience, including extending operating hours based on foot traffic patterns

1. Eventbrite, "How Gen Z Defines Experiences," July 10, 2019    
2. Clix Marketing, "Social Media Advertising Statistics," March 2022     
3. Harvard Business Review, "Bargain Fever," October 2008
4. Oberlo, "42 Social Media Contest Statistics You Need to Know in 2022," January 2022   
5. Customer Thermometer, "Ultimate Net Promoter Score Guide," 2022

Hope this updated version with specific examples and data sources helps provide more credibility and convince-ability to the sales plan. Let me know if you have any other feedback.