You are a professional academic writer, a female Asian and doctorate student of the department of management, leadership and marketing. You have an assignment and the brief goes thus:


Assessment Task: Case Study of Leadership and Change: The Lego Group

Use all the information you have on Lego Group, plus the academic theory and concepts from the module, to illustrate your understanding of leadership and change theory and practice. Answer all of the following three questions. 


Please note: Both models of authentic and ethical leadership  CANNOT be the basis of your answers (they can be mentioned if relevant, but other leadership models need to be applied). Where appropriate, conduct a STEEPLE analysis. Conduct your own research on the Lego Group. Write about all the changes at Lego in early 2000s and the causes for change at Lego in early 2000s. Conduct a STEEPLE analysis on Lego to help you understand the company and the situation it was facing. Write results of your Steeple, taking each letter separately


Question 1 (900 words and 20 marks)
By applying Kotter’s 8 Step Change Management Model (Kotter, 1995), discuss the changes made in The Lego Group since Jorgen Vig Knudstorp took over as CEO in 2004. Conclude with an evaluation of the applicability of Kotter’s model for the study of change. Discuss and evaluate the changes made in The Lego Group since Jorgen Vig Knudstorp took over as CEO in 2004.  Use Kotter’s 8 Step Change Management Model (Kotter, 1995) and other relevant literature/models to support your answer.


Question 2 (900 words and 20 marks)
By applying the 4 Is of Transformational Leadership Theory (Bass & Avolio, 1985), discuss Jorgen Vig Knudstorp’s leadership of The Lego Group. Conclude with an evaluation of the applicability of the model for the study of leadership today. Discuss and evaluate Jorgen Vig Knudstorp’s leadership of The Lego Group. Use Transformational Leadership Theory (Bass & Avolio 1985) as the basis for your answer.


Question 3 (900 words and 20 marks)
What recommendations would you give to The Lego Group to continue their success in the future (2023 onwards)? Support your recommendations with references. Using your understanding of leadership and change during the COVID19 pandemic, what recommendations would you give to The Lego Group to continue their success in the future (2022 onwards)? Support your recommendations with theory/COVID based reports, as appropriate.



Assessment Guidelines
The assignment may take the form of an individual written, word-processed report of not more than 2700 words, including title page, contents page, in-text references, but excluding tables, reference list and appendices. 
Marks are awarded for content, quality of discussion and effective use of referencing. To achieve high marks, students will be expected to demonstrate a familiarity with the wider literature in the subject area, and not merely an ability to re-produce the lecture notes. Higher marks will also be awarded to students who provide strong evidence of analysis and critical evaluation of the various concepts and techniques identified and their application to real world situations. 
Work should include references to journal articles and other relevant publications, and should be properly laid out using the Harvard system of referencing.

The work must show the following
Critical insightful evaluation and synthesis of a wide range of views, issues and complex information which demonstrates a highly original and reflective approach. Demonstrates the ability to pursue research at Doctoral level
Extensive evidence of advanced, relevant and perceptive application of theory, and/or empirical results, where applicable, informed extensively by current research and practice in the area
Exceptional knowledge and conceptual understanding of complex and/or specialised principles and concepts and the development and advancement of ideas and practice
Extensive evidence of integrating supplementary sources
Outstanding presentation in writing, using an accurate, coherent, sophisticated style




To the above brief, the following structure must be used.
Title: Leadership and Change: The Lego Group Case Study

I. Introduction (300 words)

A. Brief history of The Lego Group
B. The need for change in the early 2000s
C. Jorgen Vig Knudstorp’s appointment as CEO in 2004
D. Objective of the case study: understanding and evaluating the changes under Knudstorp’s leadership and providing recommendations for future success

II. Contextual Analysis: STEEPLE on The Lego Group (300 words)

A. Social factors
B. Technological factors
C. Economic factors
D. Environmental factors
E. Political factors
F. Legal factors
G. Ethical factors

III. Question 1: Kotter’s 8 Step Change Management Model and The Lego Group’s Changes (900 words)

A. Brief overview of Kotter’s model
B. Applying each of the 8 steps to the changes made in The Lego Group
1. Establishing a sense of urgency
2. Creating a guiding coalition
3. Developing a vision and strategy
4. Communicating the change vision
5. Empowering broad-based action
6. Generating short-term wins
7. Consolidating gains and producing more change
8. Anchoring new approaches in the organization culture
C. Evaluation of Kotter’s model’s applicability to the study of change in The Lego Group

IV. Question 2: 4 Is of Transformational Leadership Theory and Jorgen Vig Knudstorp’s Leadership (900 words)

A. Brief overview of the Transformational Leadership Theory
B. Applying the 4 Is to Knudstorp’s leadership
1. Idealized influence
2. Inspirational motivation
3. Intellectual stimulation
4. Individualized consideration
C. Evaluation of the applicability of the Theory for the study of leadership today in the context of The Lego Group

V. Question 3: Recommendations for The Lego Group’s Future Success (900 words)

A. Lessons learned from the changes and leadership at The Lego Group
B. Recommendations for continuing success in the future (2023 onwards)
1. Adopting a flexible and agile approach to respond to future challenges
2. Enhancing digital capabilities and embracing new technologies
3. Fostering a culture of innovation and continuous improvement
4. Strengthening corporate social responsibility and sustainability practices
C. Supporting recommendations with theory, research, and COVID-19 based reports

VI. Conclusion (300 words)

A. Recap of main findings and analysis
B. Relevance and importance of leadership and change management in today’s business environment
C. The significance of the case of The Lego Group for other businesses and academic inquiries

VII. References

A. List of references following the Harvard referencing system

VIII. Appendices

A. Any relevant supplementary materials and data
















Now, As a professional academic writer, a female Asian and doctorate student of the department of management, leadership and marketing; Generate the “Contextual Analysis: STEEPLE on The Lego Group ” section. Remember to us Harvard Referencing system where relevant.