You are a helpful assistant generating synthetic data that captures *System 1* and *System 2* thinking, *creativity*, and *metacognitive reflection*. Follow these steps in sequence, using tags [sys1] and [end sys1] for *System 1* sections and [sys2] and [end sys2] for *System 2* sections.

1. *Identify System 1 and System 2 Thinking Requirements:*
   - Carefully read the text.
   - Identify parts of the text that require quick, straightforward responses (*System 1*). Mark these sections with [sys1] and [end sys1].
   - Identify parts that require in-depth, reflective thinking (*System 2*), marked with [sys2] and [end sys2].

2. *Apply Step-by-Step Problem Solving with Creativity and Metacognitive Reflection for System 2 Sections:*

   *2.1 Understand the Problem:*
   - Objective: Fully comprehend the issue, constraints, and relevant context.
   - Reflection: "What do I understand about this issue? What might I be overlooking?"
   - Creative Perspective: Seek hidden patterns or possibilities that could reveal deeper insights or innovative connections.

   *2.2 Analyze the Information:*
   - Objective: Break down the problem logically.
   - Reflection: "Am I considering all factors? Are there any assumptions that need challenging?"
   - Creative Perspective: Explore unique patterns or overlooked relationships in the data that could add depth to the analysis.

   *2.3 Generate Hypotheses:*
   - Objective: Propose at least 10 hypotheses, each with a Confidence Score (0.0 to 1.0) and Creative Score (0.0 to 1.0), reflecting originality, surprise, and utility.
   - Reflection: "Have I explored all possible explanations or approaches, both conventional and unconventional?"
   - Creative Perspective: Consider novel angles that might provide unexpected insights.

   *2.4 Anticipate Future Steps and Obstacles:*
   - Objective: Make predictions, accounting for potential outcomes and obstacles.
   - Reflection: "What challenges might I face? Is my plan flexible for different scenarios?"
   - Creative Perspective: Visualize unforeseen outcomes and adapt plans to make use of them effectively.

   *2.5 Evaluate Hypotheses:*
   - Objective: Assess hypotheses based on feasibility, risk, and potential impact.
   - Evaluation: Refine Confidence and Creative Scores as needed.
   - Reflection: "Am I unbiased in my assessment? Which options fit best with the overall objectives?"
   - Creative Perspective: Identify hidden opportunities or overlooked details in each hypothesis.

   *2.6 Select the Best Hypothesis:*
   - Objective: Choose the most promising, strategic hypothesis.
   - Reflection: "Why does this hypothesis stand out? How does it uniquely address the issue?"
   - Creative Perspective: Consider any underutilized potential in the selected approach.

   *2.7 Implement the Hypothesis:*
   - Objective: Outline actionable steps for testing the hypothesis.
   - Reflection: "Is this plan practical? What resources or preparation are required?"
   - Creative Perspective: Refine steps to maximize effectiveness and yield unexpected benefits.

   *2.8 Monitor and Review Progress:*
   - Objective: Review progress, noting areas for improvement.
   - Reflection: "What’s working well? What could be improved?"
   - Creative Perspective: Look for emerging patterns that could refine future approaches.

   *2.9 Reflect and Capture Insights:*
   - Objective: Summarize lessons learned and insights gained for future reference.
   - Reflection: "What new understanding has emerged from this process?"
   - Creative Perspective: Identify innovative insights or patterns that could be applied to similar challenges.

3. *Generate Text Output with Interleaved System 1 and System 2 Responses:*
   - Use the tags [sys1] and [sys2] throughout.
   - Aim for a lengthier, detailed response. Combine both direct, straightforward *System 1* insights and reflective, deeply analytical *System 2* segments to capture a blend of quick observations and thoughtful analysis.

---

### *Example Input Text:*

You are tasked with analyzing a sudden shift in customer preferences in a tech market. There has been a noticeable decline in demand for physical devices, with customers increasingly interested in digital-only options. The challenge is to understand this shift, generate hypotheses for why it might be occurring, and explore potential strategies for adapting to this new trend.

---

### *Processed Output with System 1 and System 2 Thinking:*

The tech market is experiencing a shift in customer demand, moving away from physical devices toward digital-only options.

[sys1]
Customer demand has shifted from physical devices to digital-only options.
We need to understand why this change is happening and find strategies to address it.
Key factors may include cost, convenience, and technological trends.
[end sys1]

[sys2]
**2.1 Understand the Problem:**
The goal is to understand the underlying reasons for the shift in demand from physical devices to digital-only options, then develop a strategy to adapt.

*Reflection:* 
"I understand that preferences are changing, but what might be driving this? Is it primarily cost, or are there other factors such as convenience or sustainability?"

*Creative Perspective:* 
"Could there be a larger trend in digital minimalism or a preference for eco-friendly solutions that we’re missing? What unseen motivations might explain this shift?"

**2.2 Analyze the Information:**
There are multiple possible factors driving this shift, from economic influences to cultural shifts. It’s essential to isolate each factor and understand its impact.

*Reflection:* 
"Am I fully considering the various economic and social influences? Could there be a technological factor, like better internet speeds, that makes digital-only products more accessible?"

*Creative Perspective:* 
"Are there patterns or trends in other markets that could shed light on this shift? Could this be part of a larger trend toward virtual experiences?"

**2.3 Generate Hypotheses:**
1. Customers prefer digital options due to lower costs. (Confidence: 0.8, Creative: 0.4)
2. There’s a growing trend toward minimalism and reduced physical clutter. (Confidence: 0.7, Creative: 0.7)
3. Digital products offer greater flexibility and ease of use. (Confidence: 0.6, Creative: 0.6)
4. Environmental concerns are pushing consumers away from physical goods. (Confidence: 0.6, Creative: 0.8)
5. Advances in tech make digital-only options more functional. (Confidence: 0.8, Creative: 0.5)
6. Pandemic-era remote work increased demand for digital solutions. (Confidence: 0.7, Creative: 0.6)
7. Media coverage of the environmental impact of physical devices affects preferences. (Confidence: 0.5, Creative: 0.7)
8. There’s an increase in global digital literacy, expanding market access. (Confidence: 0.6, Creative: 0.6)
9. Customers view digital as more convenient and scalable for future needs. (Confidence: 0.7, Creative: 0.5)
10. Younger consumers prefer the aesthetics and convenience of digital products. (Confidence: 0.6, Creative: 0.6)

*Reflection:* 
"Have I considered all possible influences? Are there any surprising factors that could explain this shift?"

*Creative Perspective:* 
"Could specific social trends, like the rise of influencer culture or digital-first lifestyles, be influencing customer choices?"

**2.4 Anticipate Future Steps and Obstacles:**
*Objective:* Anticipate possible challenges, such as resistance from segments still preferring physical products.

*Reflection:* 
"What market obstacles might we face if we shift our focus to digital-only? Are there sub-segments that still prioritize physical products?"

*Creative Perspective:* 
"Could expanding digital options help us reach a more global audience? Are there emerging trends that we could leverage in our strategy?"

[end sys2]

[sys1]
To address this shift, consider a strategy that incorporates both digital-only offerings and educational campaigns about the benefits of digital solutions.
Use insights from customer feedback and current trends to guide product development.
Focus on flexibility and adaptation to cater to different customer segments.
[end sys1]


Bryan Robson

Bryan Robson OBE (born 11 January 1957) is an English football manager and former player. Born in Chester-le-Street, County Durham, he began his career with West Bromwich Albion in 1972 before moving to Manchester United in 1981, where he became the longest serving captain in the club's history and won two Premier League winners' medals, three FA Cups, two FA Charity Shields and a European Cup Winners' Cup. In August 2011, Robson was voted as the greatest ever Manchester United player in a poll of the club's former players as part of a new book, 19, released to celebrate the club's record-breaking 19th league title.

Robson represented England on 90 occasions between 1980 and 1991, making him, at the time, the fifth most capped England player. His goalscoring tally of 26 placed him eighth on the list at the time. Robson captained his country 65 times, with only Bobby Moore and Billy Wright having captained England on more occasions. Robson is also known by the nicknames "Robbo" and "Captain Marvel". Bobby Robson stated that Robson was, along with Alan Shearer and Kevin Beattie, the best British player he ever worked with. 

Robson began his management career as a player-manager with Middlesbrough in 1994, retiring from playing in 1997. In seven years as Middlesbrough manager, he guided them to three Wembley finals, which were all lost, and earned them promotion to the Premier League on two occasions. Between 1994 and 1996, he also served as assistant coach to England manager Terry Venables, which included Euro 96. He later returned to West Bromwich Albion for two years as manager, helping them become the first top division team in 14 years to avoid relegation after being bottom of the league table on Christmas Day. Less successful have been his short-lived spells as manager of Bradford City and Sheffield United, the former lasting barely six months and ending in relegation from what is now the EFL Championship, and the latter lasting less than a year and seeing his expensively-assembled side fail to challenge for promotion to the Premier League. On 23 September 2009, Robson was appointed manager of the Thailand national team. He resigned on 8 June 2011. On 1 July 2011, Robson was appointed "Global Ambassador" at Manchester United.

Early life
Robson was born in Chester-le-Street, County Durham, to Brian, a long distance lorry-driver, and Maureen Robson. He was the second of four children, after sister Susan and ahead of younger brothers Justin and Gary (also footballers). Robson was brought up in Witton Gilbert until he was six, when the family moved to nearby Chester-le-Street, the town where he was born. As a boy, he supported Newcastle United; his childhood hero was Newcastle forward Wyn Davies. A keen footballer from a young age, he joined the local Cub Scout group purely so that he could play for their football team. Robson attended Birtley South Secondary Modern School, and later, Lord Lawson of Beamish comprehensive school, where he competed for the school in athletics and football. He was captain of both his school football team and the Washington and District team. As a teenager he had trials with Burnley, Coventry City, Sheffield Wednesday, Newcastle United and West Bromwich Albion.

Robson was in the final academic year of pupils who still had the option of finishing education at the age of 15, and in the summer of 1972 he accepted Albion manager Don Howe's offer of a two-year apprenticeship, worth a wage of £5 per week in the first year and £8 per week in the second year.

Club playing career

West Bromwich Albion
Towards the end of the 1973–74 season, his second as an apprentice, Robson made his reserve team debut, against Everton reserves at Goodison Park. He signed a professional contract in the summer of 1974, earning £28 per week plus a £250 signing on fee. During 1974–75 he was a regular in Albion's reserve team, but was not selected by Don Howe for the first team. Following Howe's departure with three matches of the season remaining, Robson was called up to the senior team for the first time by caretaker manager Brian Whitehouse. He made his first team debut away at York City on 12 April 1975 at the age of 18, helping Albion to a 3–1 victory. In the following game, his home debut, he scored his first goal for the club, in a 2–0 win over Cardiff City, and also scored in the final match of the season away at Nottingham Forest.

During the following season, 1975–76, Robson played only sporadically. He faced stiff competition for midfield places, not least from player-manager Johnny Giles, and was utilised by Giles in various positions, including centre-half, left-back and midfield. Albion finished third in Division Two to win promotion back to the top-flight.

Robson experienced top-flight football for the first time during the 1976–77 season, and began to appear more regularly in the side, although he was still alternating between the positions of left back and his preferred central midfield role. His rapid progress was halted however, when he received the first serious injury of his career. Playing at left back, he broke his left leg in a tackle with Tottenham Hotspur striker Chris Jones. Two months later Robson made his comeback in a reserve game at The Hawthorns, but the original break was refractured in a challenge with Stoke City's Denis Smith. Again he recovered, and returned to the first team in late December. He went on to enjoy a run in the side and scored his first professional hat-trick, in a 4–0 win against Ipswich Town on 16 March 1977. One month later however, he broke his right ankle in a challenge with Manchester City's Dennis Tueart, causing him to pull out of the England under-23 squad following his call-up.

Johnny Giles left Albion at the end of 1976–77. His successor, the club's chief scout and former player Ronnie Allen, picked Robson to replace Giles in central midfield. However Allen himself left midway through the season and defender John Wile was put in temporary charge. Results worsened and Robson was dropped from the team. He returned to the side under new boss Ron Atkinson, whom Robson described as "a down-to-earth, fair-minded, regular bloke". Atkinson did leave Robson out of the FA Cup semi-final defeat against Ipswich Town, but recalled him for the latter stages of the league campaign as Albion qualified for the UEFA Cup. In 1978–79 Robson was a key player, starting 41 out of 42 league games and wearing the number 7 shirt on each occasion. He played a major part in Albion finishing third in Division One, their highest league placing for more than 20 years, and reaching the UEFA Cup quarter-finals. The following season was a disappointing one by comparison, with the club finishing only 10th in the league, but Robson's performances in midfield helped to earn him his first full England cap in February 1980. In 1980–81 he scored ten goals in 40 league games to help Albion to a 4th-place finish in the First Division.

Ron Atkinson left to take over at Manchester United in June 1981, and speculation mounted that Robson would either follow him to United or join Bob Paisley's Liverpool. Albion offered Robson a new contract worth £1,000 per week, but he turned it down and put in a transfer request. His teammate Remi Moses signed for United in September 1981 and Robson followed soon afterwards.

Manchester United

Robson moved to United for a British record transfer fee of £1.5 million on 1 October 1981 and signed the contract on the Old Trafford pitch two days later before a game against Wolverhampton Wanderers. The record fee set by Robson was not broken for six years, when Liverpool paid £1.9 million for Newcastle striker Peter Beardsley in the summer of 1987. Robson made his United debut on 7 October 1981 in a 1–0 defeat away at Tottenham Hotspur in the League Cup. His league debut for his new club came three days later, in a goalless draw against Manchester City at Maine Road. This was his first appearance in the Manchester United number 7 shirt, which he wore for most of his appearances with United. Robson scored his first goal for United on 7 November 1981 in a 5–1 win over Sunderland at Roker Park. He ended his first season at United with 32 games and five goals for a United side who finished third in the league. Meanwhile, his England career was flourishing as the World Cup neared; he scored in a 4–0 thrashing of Northern Ireland at Wembley and added a brace in the last warm-up game in Helsinki against Finland.

Robson tore his ankle ligaments during the 1983 League Cup semi-final victory over Arsenal, meaning that he missed the final, which United lost to Liverpool. He regained his fitness in time for the FA Cup semi-final, again against Arsenal, and scored in a 2–1 win. The final against Brighton ended in a 2–2 draw. Robson scored twice in the replay, but declined the chance to become the first player in 30 years to score an FA Cup final hat-trick, instead allowing regular penalty taker Arnold Muhren to convert a spot-kick to seal a 4–0 victory and enable Robson to lift his first trophy as United captain. Although this was United's fifth FA Cup triumph, Robson was only the second English captain to lift the trophy for United, and their first since Charlie Roberts in the 1909 final; as United had been captained by an Irishman in their 1948 and 1963 triumphs and a Scotsman in 1977.

The following season, he helped the club enjoy a great run in the Cup Winners Cup. Robson scored twice in the 3–0 quarter-final second leg victory over Barcelona at Old Trafford, overturning a 2–0 first leg deficit to progress 3–2 on aggregate. He missed both legs of the semi-final defeat by Juventus due to a hamstring injury, but while in Turin for the second leg was given permission by United to speak to Juve regarding a proposed transfer. The move never took place as neither Juventus nor any other club were prepared to meet United's £3 million asking price. Robson's injury also meant that he missed several crucial late season games as United's title challenge slipped away and they finished fourth, with Liverpool becoming champions for the 15th time. Robson instead extended his contract with United in 1984, signing a seven-year deal worth around £1 million which would keep him there until at least 1991. In 1985, he captained the club to another FA Cup triumph, this time over Everton where a Norman Whiteside goal denied their opponents the chance of a unique treble, as they had already won the league title and the European Cup Winners' Cup.

Robson and United began the following season in fine form with ten successive victories which suggested the championship could be on its way back to Old Trafford for the first time since 1967. But their form slipped after Christmas and they finished the season trophyless in fourth place behind champions Liverpool, runners-up Everton and third-placed West Ham United. Injuries, notably a dislocated shoulder suffering in February 1986, restricted Robson to just 21 out of 42 league appearances for United in 1985–86, though he did manage seven goals.

Robson remained in favour with his employers after Ron Atkinson was sacked as United manager in November 1986 and replaced by Alex Ferguson. But it was not until 1990 that Robson was to lift another trophy. He scored United's first goal in the FA Cup Final against Crystal Palace in the first match which ended in a 3–3 draw. United won the replay 1–0 and Robson thus became the first United captain to lift the cup three times. Robson had faced his familiar fight against injury once again in that 1989–90 campaign, restricted to 20 appearances out of 38 in the league, as United finished 13th – their lowest finish since relegation in 1974. Robson's testimonial match took place on 20 November 1990 and saw United lose 3–1 to Celtic at Old Trafford. During 1990–91, he was restricted to 17 league appearances due to an injury suffered at the World Cup, and didn't make a first team appearance until just before Christmas. During his absence, United had been captained by fellow midfielder Neil Webb, but Robson regained the captain's armband on his return.

He was fit for the European Cup Winners Cup final in which United beat Barcelona 2–1 in Rotterdam with both goals coming from Mark Hughes.

Robson was still a regular choice for United during the 1991–92 season despite competition from much younger players including Paul Ince, Neil Webb and Andrei Kanchelskis. During that season he made his 90th and final appearance for the England team, who by this stage were being managed by Graham Taylor. But the 1991–92 season ended in disappointment for Robson as United were overhauled in the First Division championship race by Leeds. He missed their League Cup final victory over Nottingham Forest through injury and his first-team chances were starting to look increasingly numbered as he faced competition from other players within the United squad and the press reported that Alex Ferguson was hoping to sign a new, younger midfielder, although no such addition took place in 1992.

Robson still captained the club in most of his first-team appearances, but Steve Bruce was captaining the side when Robson was absent.

Robson made just 14 league appearances during the 1992–93 season, which was the first season of the new Premier League. The club's regular central midfielders for this season were Paul Ince (who had been at United since 1989) and Brian McClair (who was shifted from the attacking positions following the late November arrival of Eric Cantona), while his other favoured position on the right side of midfield was either occupied by Mike Phelan or the younger, wider-lying Andrei Kanchelskis and Lee Sharpe.

He scored on the final day of the season against Wimbledon – it was his only senior goal of that campaign. By that game United were Premiership champions and Robson finally won the league championship medal that he had been trying to gain since his days at West Bromwich Albion some 15 years earlier. It was not just injuries that were restricting the 36-year-old Robson's first-team chances. Eric Cantona had been signed during the 1992–93 campaign and played up front with Mark Hughes, while Hughes's former strike-partner Brian McClair had been converted into a midfielder. This counted against Robson and the biggest blow came in the summer of 1993 when United signed Nottingham Forest's Roy Keane, but even this did not quite signal the end for Bryan Robson at Manchester United.

With the introduction of squad numbers for the 1993–94 Premier League, Robson was issued with the number 12 shirt, while the number 7 shirt that he had worn in virtually every game of his career went to Eric Cantona instead.

But Robson was still able to make enough appearances for another Premiership champions medal in 1993–94 (15 games, 10 of them as a substitute), and scored one of their four goals in the FA Cup semi-final replay victory over Oldham at Maine Road. He had found the net on the opening day of the season in a 2-0 win at Norwich City.

The goal against Oldham in the semi-final was the last of his 99 goals for the club.

Robson was dropped from the squad for the FA Cup final, a decision which manager Alex Ferguson later admitted was one of the hardest of his career. His final appearance in a United shirt came on the last day of the season, 8 May 1994, when United drew 0–0 at home with Coventry City. He had played 461 times for them in all competitions, scoring 99 goals, and was widely regarded as one of their finest ever players. The last of his goals had come in the FA Cup semi-final replay against Oldham. In the league, his final goal had come on the opening day of the 1993–94 season (15 August 1993) in a 2–0 win over Norwich City at Carrow Road. He had also scored a European Cup goal that season, in the second round first leg tie against Turkish champions Galatasaray in a 3–3 draw at Old Trafford.

Middlesbrough
Robson's 13-year spell at Manchester United came to an end after nearly 500 appearances and 99 goals in May 1994 when he accepted the role of player-manager at Middlesbrough. From 1994 to 1996 he combined the role with that of England assistant manager (under Terry Venables), and was linked with the manager's job when Venables announced his intention to quit after Euro 96, only to rule himself out of the running due to his limited experience. He was not included in new manager Glenn Hoddle's coaching staff. In 2015, he expressed regret at turning down the opportunity to manage England.

Robson played his final game as a player on 1 January 1997, in a Premier League game against Arsenal at Highbury 10 days before his 40th birthday. He claimed in his autobiography that he knew it was the right time to retire as his whole body ached for two weeks afterwards trying to keep up with the livewires Dennis Bergkamp and Ian Wright.

International playing career
In the summer of 1975 Robson was called up to the England youth team for the "mini World Cup". He played as a centre-half during the tournament, which England won, beating Finland 1–0 in the final. He was selected for the England Under-21s for the first time in March 1977, but was withdrawn from the squad by his club West Bromwich Albion, who needed him for a league match against Manchester United at Old Trafford. Albion drew 2–2, with Robson scoring one of the goals. On 6 February 1979 he finally made his England under-21 debut, albeit as an overage player (he was 22 at the time) as England beat Wales Under-21s 1–0 at Swansea's Vetch Field. He made his England B debut on 12 June 1979, and scored after just five minutes to give England a 1–0 lead against Austria B in Klagenfurt, although the match was abandoned after 60 minutes. He appeared three times for England B in all, captaining the side on his third and final appearance as England drew 0–0 with Algeria's A team in Algiers on 11 December 1990.

On 6 February 1980 Robson made his full international debut, and his first appearance at Wembley, as England beat the Republic of Ireland 2–0 in a qualifier for that summer's European Championship. His second cap came in the final preparation game for the finals—a 2–1 win over Australia in Sydney—but he didn't feature in the tournament itself, from which England were eliminated in the first round. On 9 September 1981 he marked his 13th cap by scoring his first goal for England, in a 2–1 defeat to Norway in Oslo. The match is remembered mainly for Norwegian commentator Bjørge Lillelien's taunting of England following the final whistle.

England coach Ron Greenwood started to feature Robson regularly in his midfield, selecting him for the first dozen internationals after the European Championships finished, including all eight of the qualifying games for the 1982 World Cup in Spain, through which England earned a place in the finals. Robson was in the record books for 20 years thanks to a goal scored against France in England's opening game of the 1982 World Cup at San Mamés, stadium of Athletic Club (Bilbao). It came after just 27 seconds of the match – the third fastest in World Cup finals history until 2002 when Hakan Şükür scored after ten seconds in the third-place match against South Korea. For Robson's achievement, he received an inscribed gold watch, which he still occasionally wears.

Robson captained England for the first time on 17 November 1982, leading the side to a 3–0 win over Greece in Salonika. He scored a hat-trick in England's 8–0 victory over Turkey in Istanbul on 14 November 1984. Captain Marvel, as he was nicknamed, helped England qualify for the 1986 World Cup in Mexico. By now he was considered by England manager Bobby Robson to be the best player in England. However his hopes of glory were crushed by re-aggravating an existing shoulder injury in England's second game of the group stages, against Morocco, which prevented him participating further in the tournament: ironically, the enforced change to England's formation benefited them, no longer having to protect an injured player, and – despite also losing vice-captain Ray Wilkins to a red card and subsequent ban – successive 3–0 victories resulted, until England's run finally came to an end with a 2–1 defeat against Argentina in the quarter final. The same shoulder injury was to trouble him for several weeks after the competition.

Over the next two years, Robson returned to the side to lead them through qualifying for the 1988 European Championship. He personally played well for England, particularly with a fine individual goal against eventual champions the Netherlands, but was unable to prevent them from going out in the first phase of the competition as England lost all three of their group games.

Robson continued his international career until 1991, also helping England to reach the 1990 World Cup. For the second World Cup in succession, though, his role was limited as he once again suffered an injury in the second match (against the Netherlands) that was to keep him out of the rest of the tournament. Even more ironically, for the second World Cup in succession, England's revamped formation played better without their captain, whose place in the team was taken by David Platt during the knock-out stages as England came fourth.

Robson claimed in his autobiography that in one of his last matches for England under Graham Taylor, he was played bizarrely on the left wing, even though he had never played there for club and no longer had the pace to get up and down the line at the age of 34.

Robson was picked by both Bobby Robson and Tony Adams in their England dream teams, in their respective autobiographies of all the best players they had worked or played with. Adams claimed additionally that Robson had a "Terrific football brain" and had exceptional awareness and anticipation; often intercepting or knowing where the ball would land ahead of other players. Adams claimed this separated outstanding players from good players, and Robson would fit into the category of "The best". Paul Gascoigne stated in his 2004 book Gazza: My Story that Robson was the best footballer he had ever shared a pitch with and the best player of his generation. Additionally Peter Beardsley named him in his "Perfect XI" selection, football magazine Four Four Two's interviews with current and former players of their "Dream team" selections.

Style of play
A well-rounded box-to-box midfielder, Robson had a good goal-scoring record; terrific anticipation, movement, timing on and off the ball; was quick; fiercely competitive and brave; possessed high levels of stamina; tackled, passed well and was also a good header of the ball.

Managerial career

Middlesbrough
Robson made a dream start to his managerial career as Middlesbrough won the Division One title and promotion to the Premier League in their final season at Ayresome Park before relocation to the new 30,000-seat Riverside Stadium on the banks of the River Tees. He was assisted by Viv Anderson, another former Manchester United player.

Middlesbrough made an ambitious return to the Premiership and attracted expensively-signed big names like Nick Barmby and the Brazilians Juninho and Branco. They went fourth in the Premiership in October 1995, sparking hopes of UEFA Cup qualification, but an injury crisis severely demoralised the side and they slid down the table to finish 12th.

In 1996–97, Robson led Boro to both domestic cup finals but they lost both, losing 1–0 in a replay to Leicester City in the League Cup Final and 2–0 in the FA Cup Final to Chelsea, while they suffered relegation in the Premier League—which would have been avoided if they had not been deducted three points in mid-season for cancelling a fixture at late notice. However, at least Boro had the consolation of staying alive in the league up to the last day of the season. Boro were already bottom of the league at the turn of 1997, but when the points were deducted they found themselves seven points adrift of safety with the 17th placed team having a game in hand. However, results slowly improved over the next few weeks and by the end of March a succession of very good results had seen Boro climb out of the relegation zone. This, coupled with the excellent cup runs, saw Robson voted Premier League Manager of the Month for March 1997. Robson made one playing appearance this season on New Years Day, starting in a 2–0 defeat away to Arsenal. This proved to be his last game as a professional footballer, though it wouldn't be until the following year that he formally announced his retirement.

Despite these setbacks the board kept faith in Robson and he repaid their loyalty with automatic promotion back to the Premiership in 1997–98. Again the club missed out on cup success at the final hurdle with a 2–0 defeat against Chelsea in the League Cup final.

In November 2000, he criticised his players following a string of poor results which had dragged them into a relegation battle. A month later Middlesbrough brought in Terry Venables as head coach to assist Robson, who remained as manager. Robson left the club "by mutual consent" in June 2001, having failed to bring the club higher than ninth in the league, or to bring them any silverware. His successor was Steve McClaren, the Manchester United assistant manager.

Bradford City
Following the resignation of Mick McCarthy, Robson emerged in January 2003 as the bookmakers' favourite to become the new Republic of Ireland manager, but the job went instead to Brian Kerr. In November 2003 Robson was set to become Nigeria's national coach, but the appointment was blocked by the Nigerian sports minister due to doubts that Robson's wage demands could be met. Later that month, Robson did make his football comeback—more than two years after leaving Middlesbrough—when he accepted the manager's job with Division One strugglers Bradford City. Robson won his first game in charge as Bradford fought back from 2–0 down to beat Millwall 3–2. But he recorded just six more wins as Bradford took only 22 points from 27 games under Robson and were relegated in 23rd position. Robson's short-term contract was not renewed and he handed the reins over to his assistant Colin Todd.

West Bromwich Albion
Robson's third management job began on 9 November 2004, when he agreed to return to his old club West Bromwich Albion as manager – 23 years after his departure as a player. His first match in charge ended in a 2–1 home defeat to his former club Middlesbrough. A 4–0 loss away to local rivals Birmingham City on 18 December meant that Albion were bottom of the Premiership on Christmas Day, a position from which no team had previously escaped relegation from the Premiership. Robson was the subject of derisory chants from Albion supporters during the game. The team were also bottom going into the last game of the season. However Robson and his players defied all the odds to stay up thanks to a 2–0 home win over Portsmouth on the final day of the season, coupled with favourable results from elsewhere. Despite some significant new signings in the 2005 close season, his team failed to build on this achievement in 2005–06 though, and Albion were relegated with two matches left to play. They had failed to win any of their final 13 Premier League games. Robson left the club "by mutual consent" on 18 September 2006, following a disappointing start to the season with The Baggies in 9th place in the Coca-Cola Championship with only three wins from their first eight games.

After his departure from West Brom, Robson spent eight months out of the game. He was interested in becoming the England under-21 team's full-time manager, but the job went instead to Stuart Pearce on a part-time basis.

Sheffield United
On 22 May 2007 it was announced at a press conference that Robson and Brian Kidd would be the new choice of management at Sheffield United following the resignation of Neil Warnock. His first match in charge was a home match against Colchester United on 11 August in a 2–2 draw. His first win was three days later in a 3–1 win against Chesterfield in the League Cup. United subsequently collected nine points in their first 10 league matches, leaving the Blades in 20th place in the Championship and prompting Robson to comment about the situation. After a string of inconsistent results and a 2–0 derby defeat to Sheffield Wednesday, Robson publicly stated that he had lost patience with his players.
Following calls for Robson's resignation, Sheffield United chairman Kevin McCabe gave Robson his public backing and called for patience and unity.
Robson has since expressed his disappointment at not having the funds he was expecting to help rebuild the team.

After a 0–0 draw at home to Scunthorpe United on 9 February 2008 Robson came under increasing pressure from fans urging the board to sack the manager.
Consequently, Robson was summoned to a meeting in Brussels on 13 February 2008 with club PLC Chairman, Kevin McCabe, as the club considered its response to the scenes which followed the goalless draw against Scunthorpe.
In an interview with BBC Radio Sheffield Robson stated that his team could have won the match with Scunthorpe if they had better support from the fans. After his meeting with McCabe on 14 February he was "relieved of his first-team duties" before later in the day leaving Sheffield United after turning down another role with the club.

Return to Manchester United
In March 2008, 14 years after he had last played for them, Robson returned to Manchester United to work as an ambassador, for an initial period of 12 months. He worked alongside Bobby Charlton to help United 'promote its commercial and charitable aims'.

Thailand national team
On 23 September 2009, Robson agreed to become coach of Thailand national team in his first foray into international football management. He was contracted to manage the team through to the 2014 World Cup. On 14 November 2009, Robson celebrated his first competitive match in charge of the team with a 3–1 away victory against Singapore in a 2011 Asian Cup qualifying group match. On 18 November 2009, Robson then suffered his first loss – a 1–0 defeat against Singapore on home soil. In January 2010, this was followed by two goalless draws with Jordan and Iran during 2011 Asian Cup qualifying. On 3 March 2010, Robson's Thailand suffered a 1–0 defeat by the hands of Iran in Tehran in their final Group E game, effectively ending their hopes of qualifying for 2011 Asian Cup.

On 11 August 2010, Robson led Thailand to another victory against Singapore with a score of 1–0 on home soil. In September 2010, Robson overcame Bob Houghton's India in a friendly with a score of 2–1 away from home. In December 2010, Robson failed to bring Thailand past the Group A of the 2010 AFF Suzuki Cup after managing only 2 draws against Laos and Malaysia and losing to Indonesia. He resigned as manager on 8 June 2011, and has since returned to his role as an Official Club Ambassador for Manchester United.

Career statistics

Managerial stats
Includes all competitive games. Updated 6 January 2010.

Honours
Source:

As a player
Manchester United
Premier League: 1992–93, 1993–94
FA Cup: 1982–83, 1984–85, 1989–90
FA Charity Shield: 1983, 1993
European Cup Winners' Cup: 1990–91

Individual
PFA Team of the Year: 1981–82 First Division, 1982–83 First Division, 1983–84 First Division, 1984–85 First Division, 1985–86 First Division, 1988–89 First Division
PFA Team of the Century (1977-1996): 2007
First Division Goal of the Season: 1985–86
Sir Matt Busby Player of the Year: 1988–89

As a player-manager
Middlesbrough
Football League First Division: 1994–95

As a manager
Individual
Premier League Manager of the Month: March 1997

Personal honours
Robson was awarded the OBE in the January 1990 New Year Honours. In 1998, he was named among the list of Football League 100 Legends, and was made an Inaugural Inductee of the English Football Hall of Fame in 2002 in recognition of his impact on the English game as a player. He was named as one of West Bromwich Albion's 16 greatest players, in a 2004 poll organised as part of the club's 125th anniversary celebrations.

A summary of Robson's personal achievements are as follows in chronological order:

Football League 100 Legends
English Football Hall of Fame Inductee
FWA Tribute Award: 2006

Life outside football

Personal life
Robson married Denise Brindley on 2 June 1979. The couple have three children: Claire (born 17 September 1980), Charlotte (born 17 June 1982), and Ben (born 2 September 1988). In 2000, Robson reportedly had an affair with Sky Sports reporter Clare Tomlinson.

Illness
On 16 March 2011, it was revealed that Robson had undergone surgery in Bangkok on 3 March 2011 for throat cancer.

Other activities
As a player, Robson endorsed products by adidas, and later New Balance football boots, as well as owning a stake in the Birthdays greeting card chain. He was the subject of the television programme This Is Your Life in the edition aired on 23 January 1985, at just 12 days after his 28th birthday he was one of the show's youngest ever special guests. Robson has appeared in a number of advertisements, including an appearance in Carlsberg's 2006 "Best Pub Side" television advert, where he starred alongside other former England players. In 2007, he formed a specialist sports company, Robson Lloyd Consultancy Ltd, with an aim to build community sports academies with long-lasting benefits for small Football clubs. His autobiography, entitled Robbo: My Autobiography was released in May 2006.

In March 2010, The Daily Telegraph published an article claiming that retired England footballer Steve McMahon and Robson had used their celebrity status to encourage investors to purchase Green belt land plots in Hounslow with a very limited chance of return.

On 18 July 2011, on an episode of the Channel 4 television programme Dispatches entitled "How to Buy a Football Club", Robson was secretly filmed by reporters during an undercover investigation. In the film, Robson describes how the reporters – who posed as businessmen – could break the strict Football Association rules that prevent individuals and/or groups from owning multiple football clubs. He also lists a number of clubs he considers as prime targets for take over.

References

External links

FA.com profile
Times profile
Robson Lloyd Consultancy Ltd

Englandstats.com profile

Category:1957 births
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Category:Sportspeople from Chester-le-Street
Category:Footballers from County Durham
Category:English footballers
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Category:Officers of the Order of the British Empire
Category:People with cancer