Having been a prominent supporter of the NOtoAV campaign in the 2011 United Kingdom Alternative Vote referendum, in June 2013 Cracknell revealed his intention to stand in the European Parliament election of 2014. He commented "The European Union is going to have an effect on my children and grandchildren. I'd like to think I can have an effect - bring a fresh perspective. It's not something I have to do, it's something I want to do."