In 2021, Gong was appointed as Hello Childhood Charity Ambassador, Charity Promotional Ambassador for World Book Day, Charity Communication Ambassador for the International Day for Biological Diversity, and Charity Advocacy Ambassador for World Environment Day. On April 2021, "Word of Honor"’s outfits were sold through online auction. Among them, the red costume of Wen Ke Xing played by Gong Jun was sold at a highest price of CN¥224,601 (US$2,000). After the event, Youku announced the proceeds were donated to China Social Assistance Foundation as part of public welfare project "Intangible Cultural Heritage Protection”. On July 21, Gong donated CN¥500,000 (US$77,000) to China Foundation for Poverty Alleviation for the flood relief efforts in Henan. Gong Jun’s Studio reached out to Lock &amp; Lock donated 10,000 water bottles to aid the disaster area, 1000 blankets, 200 quilts, and 200 sets of bedding supplies to China Siyuan Foundation for Poverty Alleviation to support the flood victims. Gong Jun’s Studio along with Unif Beef jointly donated 5000 boxes of instant noodles to the frontline of the disaster relief. Gong joined hands with 361 Degrees donated further CN¥10 million (US$1.5 million) in cash and materials to Henan Charity General Federation to help with flood relief and future restoration work. On July 27, as part of the sustainability program “L’Oréal for the Future”, along with 40 celebrities, L'Oreal Group and its brands jointly pledged to protect the earth's biodiversity, the Group has set up EUR€50 million (US$58 million) fund to contribute to the restoration of the chain of ecological.