Lopez performed the track along with several other hits during a July 2013 concert in Hyde Park, London. In March 2014, she sang "Love Don't Cost a Thing" during her concert at the Dubai World Cup. In June of that year, Lopez performed the song during a concert in The Bronx which marked fifteen years since the release of her first album "On the 6". Three months later, performed the song again at the 2014 Singapore Grand Prix, as part of a 90-minute set. At her "The Best Is Yet To Come" concert which took place on New Year's Eve 2014 in Caesars Palace, Lopez included "Love Don't Cost a Thing" on her setlist. She later performed the song as part of her medley during the 2018 MTV Video Music Awards on August 20, 2018, at Radio City Music Hall in New York City.