The ad takes place in a warehouse turned into a private museum or shrine, housing a history buff's (Sean Whalen) collection of artifacts revolving around the Burr–Hamilton duel. The hapless history buff spreads peanut butter on a piece of bread while listening to classical music on the radio. At the end of the music, the radio host (voiced by Rob Paulsen) announces a $10,000 contest in which he will make a random call and ask the question, "Who shot Alexander Hamilton in that famous duel?" The man bites off half his folded sandwich in a single mouthful and knowingly looks around his museum, hearing the gunshot as he looks at the guns used in the duel.