According to Taimoorazy, the ICRC did not initially receive very much attention from American officials until the 2014 ISIS invasion of the Assyrian homeland. Since the invasion, Taimoorazy was able to greatly expand the work of the ICRC due to increased funding and publicity. She credits the rise of social media as being a key factor in the increased awareness of Assyrians in their homeland, by both displaying the dire need that they are in, and displaying the brutality of those who persecute them, such as ISIS.