In June 2017, she launched her own beauty line, KKW Beauty, and in November 2017 she launched her own fragrance line, KKW Fragrance. In June 2019, Kardashian launched a new range of shapewear called "Kimono". Kardashian was heavily criticized over the name of the brand, which critics argued disrespected Japanese culture and ignored the significance behind the traditional outfit. Following the launch of the range, the hashtag #KimOhNo began trending on Twitter and the mayor of Kyoto wrote to Kardashian to ask her to reconsider the trademark on Kimono. In response to public pressure, in July 2019, Kardashian announced that she would change the name. However, Japanese trade minister Hiroshige Seko stated that he would still be dispatching patent officials for a meeting at the U.S. Patent and Trademark Office, and that Japan would keep an eye on the situation. She later replaced the shapewear company to the name Skims. In June 2021, Kardashian revealed that her brand Skims would provide undergarments, loungewear and pajamas and other clothing items with American flags and the Olympics rings with a Team USA branding printed on them to the Team USA at the 2020 Summer Olympics and Paralympics.