The Infamous Decade () was a period in Argentinian history that began with the 1930 coup d'état against President Hipólito Yrigoyen. This decade was marked on one hand by significant rural exodus, with many small rural landowners ruined by the Great Depression, which in turn pushed the country towards import substitution industrialization, and on the other hand, by electoral fraud to perpetuate conservative governments in power. The poor results of economic policies and popular discontent led to another coup in 1943, the Revolution of 1943, by the "Grupo de Oficiales Unidos" (GOU), a nationalist faction of the Armed Forces, which triggered the rise to power of Juan Perón.