Albion scored a club record 105 league goals in 1929–30, but could only finish sixth in Division Two. In 1930–31 they won promotion to Division One. Only the goal-scoring exploits of Dixie Dean of Everton deprived Albion of the Second Division championship. In the same season they also won the FA Cup, beating local rivals Birmingham 2–1 in the final. The "Double" of winning the FA Cup and promotion has not been achieved before or since. Albion reached the final again in 1935, losing to Sheffield Wednesday. In 1935–1936 prolific striker W. G. Richardson scored 39 league goals, still a club record. Albion reached the FA Cup semi-final in 1937, beating Arsenal 3–1 in the quarter final in front of a record 64,815 fans. However, they lost 4–1 to Preston North End, although the Albion players were clearly affected by the death of chairman and former player Billy Bassett two days before the game. The following season, 1937–38, Albion were relegated to Division Two. With the 1939–40 season only a few games old, the Second World War broke out and football was suspended. Once normal league competition was resumed in 1946 (the 1945–46 season had been organised on a regional basis) Albion remained in the Second Division.