Numan was set to perform a small number of American live dates in April 2010, including a Coachella Festival appearance in California, but had to cancel because air travel in Europe was halted by the Icelandic volcanic ash cloud. As a result, the tour was not only postponed but expanded, and his Pleasure Principle 30th Anniversary Tour's American and Mexican dates began on 17 October 2010, at Firestone Live in Orlando, Florida.