The song is also associated with the Quebec sovereignty movement and the sovereigntist Parti Québécois, which use it as a sort of anthem. A famous instance of this took place at René Lévesque's concession speech after the citizens of the province rejected independence in the 1980 Quebec referendum. At the end of Lévesque's speech, the crowd assembled to hear him speak stood up at the end of the speech and sang "Gens du pays", which Lévesque called "the most beautiful Québécois song in the minds of all Quebecers." Due to this association, the song was banned from radio broadcast during the October Crisis alongside "Mon pays."