An alternative version of this song was used for commercials involving the 2013 NBA All-Star Game. It was heavily used in TNT television channel's promotion to the event and at the event itself. The promotional film with Macklemore wearing the West #3 Chris Paul (eventual MVP of the All Star Game) red jersey, is shown in a new video accompanied by a young choir wearing All Star T-shirts. Macklemore showed up the day of the shooting of the video in a middle school gym in Los Angeles where he says that he was informed that they might: