Gulls sold well to private owners, offering speed and comfort. Others were bought by charter companies, and were used for photographic and newspaper work. Gulls were used, for example, to cover distant but important events such as the Italo-Abyssinian war of 1935. Some were used for company communications, such as Avro Aircraft and Shell. The sole Gull Four Mk III (G-ADOE) was used by Blackburn Aircraft as a test bed for both the Cirrus Major Mks 1 and 2 engines. Gulls were sold abroad, to France, Australia, Japan, Brazil and elsewhere. Two Gulls worked the Karachi-Lahore mail run for Indian National Airways.