Much of the ethos of Malay identity are thought to originate from the ascendancy of Melaka Sultanate in the 15th century. After the fall of Melaka in 1511, the notion of Malayness developed in two ways: to claim lines of kingship or acknowledge descent from Srivijaya and Melaka, and to refer to a pluralistic commercial diaspora around the peripheries of the Malay world that retained the Malay language, customs and trade practices of the Melaka emporium. By the mid 20th century, an anti-Western colonialism concept of a romanticized Malayness has been an integral component of Malay nationalism, succeeded in ending the British rule in Malaya.