The first issue of the combined "Wallaces Farmer and Iowa Homestead" came out in October 1929, as the stock market began to crash. The publication faltered, and in 1932 Dante Pierce, son of James M. Pierce, came back as receiver; he purchased the publication at a sheriff's sale in 1935. After Dante Pierce's death in 1955, the publication was sold to the publishers of "Prairie Farmer", and the name was shortened to "Wallaces Farmer".