On December 17, 2014, "Billboard" reported that the demo version of "Bitch I'm Madonna" had leaked onto the Internet, alongside the other twelve demo recordings for Madonna's then untitled thirteenth studio album. An aggravated Madonna clarified that the songs were demo versions from earlier recordings; she compared the leak to that of "artistic rape". She was subsequently criticized for referring to the hack as "terrorism" in the wake of the Peshawar school attack and Sydney hostage crisis. On December 20, 2014, the album became available for pre-order on iTunes Store. When ordered, six tracks including "Bitch I'm Madonna" were available for digital download. Madonna stated that the songs were meant to be "an early Christmas gift" with the final release in March 2015.