Helm had a minor role at Euro '96 in England, and the arrival of Peter Drury in 1998 meant that he had no part to play in the network's coverage of that year's World Cup in France. From there on his ITV work was restricted to recorded highlights in the Yorkshire region, but Helm branched out as a freelancer. International audiences heard him regularly on broadcasts of both the Premier League and the Champions League. He also featured briefly on British Eurosport.