Kuznetsov has generated controversy around his celebrations after scoring goals. His "cellies" (hockey slang for "celebrations") have most prominently included the prancing bird – and earlier the kayak, push-ups, and playing dead. Kuznetsov debuted the bird dance at the 2016 World Cup when he scored an end-to-end goal against Matt Murray of Team North America. After taking a break from the celebration, his "joyful prancing bird celebration" reappeared in the 2018 NHL post-season. Kuznetsov claims he brought back the bird because his daughter "loves that stuff." Teammate Tom Wilson loves "to see the wings come out." As he sees it, "That means he's checked in and playing with fire. If he scores a big goal like that, I’m not going to tell him he can't. Do whatever you want with your celebration." Kuznetsov "lifted" the bird dance celebration from the "FIFA"soccer video game.