The modern version of the Tequila Sunrise cocktail was invented by Trident bartenders Bobby Lozoff and Billy Rice in the early 1970s. In 1972, at a private party at the Trident organized by Bill Graham to kick off the Rolling Stones' 1972 tour in America, Mick Jagger had one of the cocktails, liked it, and he and his entourage started drinking them. They later ordered them all across America, even dubbing the tour itself their "cocaine and tequila sunrise tour".