"Golden Hour" debuted at number four on the US "Billboard" 200 and at number one on the Top Country Albums chart with 49,000 album-equivalent units, with 39,000 of that figure being pure album sales in its first week. It marks Musgraves’ third number one on the US Top Country Albums chart. It also debuted at number one on the &lt;a href="Billboard%20charts%23Albums"&gt;Americana/Folk Albums&lt;/a&gt; chart. In the chart week following the 61st Grammy Awards, where "Golden Hour" won Album of the Year, the album returned to the top ten, climbing to number nine on the chart, selling 35,000 copies. In February 2019, the album has reached 310,000 in album-equivalent units sold. On June 28, 2019, the album was certified gold by the Recording Industry Association of America (RIAA) for combined sales and album-equivalent units of over 500,000 units. As of February 2020, the album has sold 735,000 units in the United States .