Whidden's leadership in the design and manufacturing of technologically advanced sails is unparalleled. Since Whidden has led North Sails, every America's Cup winner since 1992 and every Volvo Ocean Race winner since 1993 has raced with North Sails. Emirates Team New Zealand's recent win over Oracle Team USA in the 2017 America's Cup is largely credited to North, as the company designed and built ETNZ's boat, wings, sails, and spars.