In 1984 Rothmans started sponsoring the tournament, changing its name to the Grand Prix, and moved its venue to the Hexagon Theatre in Reading. The tournament has had various sponsors and venues since. Previous sponsors include LG Electronics, who took over in 2001 and changed the tournament's name to the LG Cup. After LG withdrew their sponsorship, the Grand Prix name was revived for 2004 and was sponsored by totesport. Between 2006 and 2008 the event was sponsored by Royal London Watches.