The single was supported by a music video directed by Mark Romanek. The video, in which Swift portrays a clumsy person attempting to practice several dance moves without success, attracted accusations of cultural appropriation for featuring dance routines associated with people of color such as twerking. To promote the song, Swift performed on televised live events including the MTV Video Music Awards and the iHeartRadio Music Festival. She included "Shake It Off" on the set lists for two of her world tours, the 1989 World Tour (2015) and Reputation Stadium Tour (2018). The song has received numerous accolades, including Favorite Song at the 2015 People's Choice Awards and three Grammy nominations at the 2015 Grammy Awards.