In April 1929, months before the Stock Market Crash, Philadelphia's black unemployment rate was 45 percent higher than white unemployment. During the Great Depression, African Americans in Philadelphia and throughout the country suffered higher levels of unemployment due to their lack of skills and qualifications. Rhodes and the "Tribune" wrote articles to help African Americans improve their standard of living during the difficult times. The newspaper provided information on relief help by advertising black social organizations, churches, and schools. Also, by 1930, "Tribune" and the National Association for the Advancement of Colored People (NAACP) of Philadelphia would report unfair employment practices by local businesses, and the negative publicity would pressure the businesses into reassessing their hiring process.