Belgian broadcaster RTBF confirmed their intentions to participate in the 2015 Eurovision Song Contest on 3 June 2014, however without mentioning the selection method for their entrant. Subsequently, the broadcaster announced on 3 November 2014 that they had internally selected Nottet to represent Belgium in the competition. On 10 March 2015, RTBF held a press conference at the in Brussels, where "Rhythm Inside" was unveiled as the Belgian entry for the contest. Label Sony Music Entertainment's Philippe Coppens stated during an interview: "Our first objective was to choose a song that definitely does not sound like a typical Eurovision Song Contest song. The world of Nottet is very far from the contest".