"Blade Runner 2049" premiered on October 3, 2017, at the Dolby Theatre in Los Angeles, although following the 2017 Las Vegas Strip shooting, the red carpet events were canceled prior to the screening. It was the opening feature at the Festival du nouveau cinéma in Montreal the following day. It also was premiered in Switzerland at the Zurich Film Festival on October 4, 2017. Sony Pictures Releasing, which had obtained rights to release the film in overseas territories, was the first to release "Blade Runner 2049" in theaters, first in France and Belgium on October 4, 2017, then in other countries on the two following days. The film was released by Warner Bros. in North America on October 6, 2017. In addition to standard 2D and 3D formats, "Blade Runner 2049" was released in IMAX theaters. Also, Alcon Entertainment partnered with Oculus VR to create and distribute content for the film exclusively for its virtual reality format and launched it alongside the theatrical release of October 6, 2017. That content would later be referred to as "Blade Runner: Revelations". Due to the popularity and preference of IMAX in 2D (as opposed to 3D) among filmgoers in North America, the film was shown in IMAX theaters in only 2D domestically, but was screened in 3D formats internationally. Just like "Skyfall", the movie was specially formatted for IMAX at the expanded aspect ratio of 1.9:1. The film is rated R by the Motion Picture Association of America for "violence, some sexuality, nudity, and language".