"La vita cos'è?" ("What is life?") was the Swiss entry for the Eurovision Song Contest 2000. The ballad, which featured a climactic chorus, was performed by Jane Bogaert, who wore a sleeveless lilac gown for her performance. One of the black-clad backing singers who accompanied her was Al Bano, who previously had represented Italy in the 1976 and 1985 contests with Romina Power, singing "We'll Live It All Again" and "Magic Oh Magic" respectively. "La vita cos'è?" was written by Bernie Staub, with lyrics by Thomas Marin.