Among his personal appearances, Andretti appeared as a contestant on season 5 of the reality TV series "The Celebrity Apprentice", which debuted in February 2012. Andretti joined the show as a last-minute replacement for his son Marco, who dropped out when Marco's friend Dan Wheldon was killed in the 2011 IZOD IndyCar World Championship hours before "Apprentice" filming was scheduled to begin. Andretti was fired in the fourth episode, after a presentation for Buick executives of the Buick Verano.