The film premiered on 21 May 2010, in competition at the 2010 Cannes Film Festival. French distribution was handled by StudioCanal and the premiere took place on 22 September 2010. It was released in Algeria on 6 October of the same year. In the United States, the film was distributed through Cohen Media Group, which released it in New York on 3 November, Los Angeles on 10 November and in a limited run throughout the country on 26 November.