Thus in 2007 he had enlarged a bottle of Coke (10 feet tall) and reduced airliners. The crash of these two well known elements (the bottle struck by the planes) delivers a new specific meaning. In addition, its plasticity, the iconic presence of this new object, creates a new term both obvious and complex: it shows both the current struggles embodied by the events of September 11, and the collapse of values related to consumerism, not to mention the still-nascent problem of wars to come around the global issue of drinking water (it takes indeed up to 9 liters of water to produce one liter of Coke). Cohen didn't hide that this work also gave him the opportunity to symbolically kill the neo-pop art father figure Jeff Koons.