In October 2015, promotional copies of the song were issued to French radio stations, where the song was to be released as an airplay-only single. Promotion was scheduled to coincide with the band's performance at Le Zénith in Paris on November 16, 2015. However, following the Parisian terrorist attacks on November 13 and authorities subsequently forcing the closure of the venue, the release of the single and all promotional activity were canceled. A planned December 6 release date did proceed as planned in the UK, however, where it was serviced to radio stations as the third single taken from the album.