With ITV, he produced an award-winning documentary series for the ITV program "World in Action", called "No Fixed Abode" (1991). In this series he locked access to his bank account and "slept rough" on the streets of London, for three months, in order to shed light on the difficulties experienced by the city's homeless, particularly those who are mentally ill. In his series "Disguises," also for ITV, he went undercover with the victims of ethnic cleansing in the Balkans and passed himself off as a homeless schizophrenic in living in various English cities. With ITN Holloway was in Sarajevo for the a long period during the siege as their Bosnian correspondent. Holloway was also with "News at 10", where as the lead investigator, he exposed a Filipino child prostitution ring by posing as a paedophile.