Kate Upton, who in February 2012 was the cover model for the "Sports Illustrated Swimsuit Issue", recorded a video of the Dougie that went viral and garnered over 5 million hits in April 2011. She announced her intention to release a video performance of the Cat Daddy when she served as grand marshal for the 2012 Daytona 500. The video of Upton dancing on a break between photo shots was posted online on April 30.