Button provided commentary for CBS's broadcast of the 1960 Winter Olympics, launching a decades-long career in television broadcast journalism. He did commentary for CBS's broadcast of the 1961 United States Figure Skating Championships. Beginning in 1962, he worked as a figure skating analyst for ABC Sports, which had acquired the rights to the United States Figure Skating Championships as well as the 1962 World Figure Skating Championships. During ABC's coverage of figure skating events in the 1960s, 1970s and 1980s, Button became the sport's best-known analyst, well known for his frank and often caustic appraisal of skaters' performances. He won an Emmy Award in 1981 for Outstanding Sports Personality – Analyst. Although other U.S. television networks aired the Winter Olympics from the 1990s onward, Button still appeared on ABC's broadcasts of the U.S. and World Figure Skating Championships until ABC removed them from its broadcast schedule in 2008.