With one of the highest circulations in New York in the 1950s and 1960s, the "Journal-American" nevertheless had difficulties attracting advertising as its blue-collar reading base turned to television, a situation compounded by the fact that television news was affecting evening newspapers more than their morning counterparts. The domination of television news became evident starting with the four-day period of JFK's assassination, Jack Ruby's shooting of Lee Harvey Oswald and both men's funerals. New York newspapers in general were in dire straits by then, following a devastating newspaper strike in late 1962 and early 1963.