In May 2016, Balkamp, a subsidiary of NAPA, became a primary sponsor of Alexander Rossi, a driver for Andretti Autosport in the IndyCar Series, on a one-race sponsorship for the Indianapolis 500. In the 2016 Indianapolis 500, Rossi would win the race on a fuel mileage run. Balkamp, being a subsidiary of NAPA, used the NAPA Auto Parts logos on the car. The deal was extended for the Detroit doubleheader but then dropped thereafter. NAPA returned to sponsor Rossi for the 2017 season on a seven-race schedule including the 2017 Indianapolis 500.