In 2008, Chiranjeevi founded the Praja Rajyam Party and contested in the 2009 Andhra Pradesh election. The party won 18 out of 294 seats and was later merged into the Indian National Congress in 2011. Chiranjeevi was appointed as the Minister of State with independent charge for the Ministry of Tourism on 27 October 2012 and served until 15 May 2014. In 2013, he inaugurated the Incredible India "Exhibition", a joint participation of the Ministry of Tourism and Ministry of Information and Broadcasting at the 66th Cannes Film Festival. Chiranjeevi represented Incredible India at the 14th International Indian Film Academy Awards ceremony held in Macau. In 2013, IBN LIVE named him as one of "the men who changed the face of the Indian Cinema".