The first position that he discusses is the dominant-hegemonic code. This code or position is one where the consumer takes the actual meaning directly, and decodes it exactly the way it was encoded. For instance, political and military elites primarily generated the politics of Northern Ireland and the Chilean Coup. These elites created the "hegemonic interpretations" Because these ideas were hegemonic interpretations, they became dominant. Hall demonstrates that if a viewer of a newscast on such topics decoded the message "in terms of the reference code in which it has been encoded" that the viewer would be "operating inside the dominant code" Thus, the dominant code involves taking the connotative meaning of a message in the exact way a sender intended a message to be interpreted (decoded). Under this framework, the consumer is located within the dominant point of view, and is fully sharing the texts codes and accepts and reproduces the intended meaning. Here, there is barely any misunderstanding because both the sender and receiver have the same cultural biases. This means that the intended message was created by the dominant class and that the recipient was also a part of the dominant point of view. And there is no misunderstanding between sender and receiver for they have similar cultural biases.