A late hit by Dallas Cowboys defensive back Mike Gaechter in the end zone following a third quarter touchdown catch resulted in a shoulder injury in the 1966 NFL Championship Game. Dowler aggravated the shoulder early in the first quarter of the first Super Bowl two weeks later, allowing seldom-used Max McGee to be a significant contributor in the game with two touchdown catches. Dowler made a big impact the following year in Super Bowl II with a 62-yard touchdown reception from quarterback Bart Starr in the first half. He finished the game as the top receiver for the Packers, with two receptions for 71 yards and a touchdown. Dowler is a member of the Green Bay Packers Hall of Fame and the NFL 1960s All-Decade Team.