When Lorde and Little had finished their first collaborative effort, "The Love Club EP", Maclachlan applauded it as a "strong piece of music", but worried if the EP could profit because Lorde was obscure at the time. In November 2012, the singer self-released the EP through her SoundCloud account for free download. UMG commercially released "The Love Club" in March 2013 after it had been downloaded 60,000 times, which signaled that Lorde had attracted a range of audiences. It peaked at number two in New Zealand and Australia. "Royals", the EP's single, helped Lorde rise to prominence after it became a critical and commercial success, selling more than 10 million units worldwide. It peaked at number one on the "Billboard" Hot 100, making Lorde, then aged 16, the youngest artist to earn a number-one single in the United States since Tiffany in 1987, and has since been certified diamond by the Recording Industry Association of America (RIAA). The track won two Grammy Awards for Best Pop Solo Performance and Song of the Year at the 56th ceremony. From late 2013 to early 2016, Lorde was in a relationship with New Zealand photographer James Lowe.