Marcus Rivers first appeared at E3 2010 in a promo called "Marcus meets Kevin" where Marcus claimed the PSP needs more publicity. Kevin agrees, and hires Marcus as the new PSP publicist. After this, his first "Step Your Game Up" television commercials ensued. Marcus also appeared in various YouTube videos titled "Don't Play That" where he talked about games that people should not waste their money on, instead instructing them they should get a PSP.