Following years of rumors and fan requests, "Final Fantasy VII" was announced during Sony's conference at E3 2015. Visual Works created the announcement trailer. Square Enix's stock prices rose to their highest rating since November 2008, and the YouTube release of the reveal trailer garnered over 10 million views in the following two weeks. The game was next showcased at the 2015 PlayStation Experience, demonstrating cutscenes and gameplay from the opening sequence.