In 1972, while still playing for CSKA Moscow, Firsov began working as an assistant coach for the club. Between 1976 and 77 he was the head coach of the Soviet junior team, which won a bronze medal at the 1977 World Championship. From 1977 and until his death he worked as a children's hockey coach. In 1989, Firsov was elected to the Congress of People's Deputies, running on a policy of improving health conditions and sporting facilities. In 1998, he was inducted to the IIHF Hall of Fame. Firsov died in 2000 at the age of 59.