He scored 16 goals in each of the next two seasons, but those years finished trophy-less. In 1970, he played in the Cup Final against Leeds United, this time finishing on the winning side as Chelsea won 2–1 in a replay. The following year, Baldwin helped inspire the side to a 2–1 win over Real Madrid in the Cup Winners' Cup final replay in Athens, but after that his star began to fade. Injuries, loss of form and disagreements with manager Dave Sexton over his social activities combined to reduce his opportunities to play, and after spells on loan at Manchester United and Millwall, in non-league football with Gravesend &amp; Northfleet, and on non-contract terms at Brentford, he joined the coaching staff at Brentford. He had made a total of 239 appearances for Chelsea, scoring 91 goals. In 1975, Baldwin played for the Seattle Sounders of the North American Soccer League. In 1976, the Sounders traded the rights to Baldwin to the Vancouver Whitecaps in exchange for Chris Bennett, but Baldwin did not sign with Vancouver.