The Atlanta Falcons selected Jones with the sixth overall pick of the 2011 NFL Draft. Atlanta traded five draft picks to the Cleveland Browns to move up into their spot and take Jones, giving up their 27th, 59th, and 124th picks from the 2011 Draft, and their first and fourth round picks from the 2012 Draft. He was the second wide receiver to be taken in the 2011 NFL Draft, behind only A. J. Green of the Georgia Bulldogs, who was selected fourth overall by the Cincinnati Bengals. In addition, he was one of five Alabama Crimson Tide players to be selected that year. Jones wore #11 with the Falcons.