In the 1960s Uwajimaya began to expand its offering of non-food items and imported food from Japan and other Asian countries and experienced tremendous growth at the Century 21 Exposition in 1962. That same year, Fujimatsu Moriguchi died, and breaking with Japanese tradition, control of the company was passed to his four sons, rather than only his eldest son. The sons subsequently divided ownership with their three sisters and their mother Sadako.