The Packers meanwhile had one of the finest seasons in franchise history, finishing 12-2 and with Bart Starr being named league MVP. They met the Eastern Conference winner Dallas Cowboys in the Cotton Bowl for the NFL championship. This celebrated game saw the Packers win 34–27. The Packers went on to defeat the AFL's Kansas City Chiefs 35–10 in the first ever Super Bowl (then called the AFL-NFL World Championship Game) at the L.A. Coliseum. Bart Starr was named the game's MVP.