In 1973, director and writer Alejandro Jodorowsky set about creating a cinematic adaptation, taking over the option that producer Arthur P. Jacobs had put on the film adaptation rights in 1973 shortly before his death. Jodorowsky approached, among others, Peter Gabriel, the prog rock groups Pink Floyd and Magma for some of the music, artists H. R. Giger and Jean Giraud for set and character design, and Dan O'Bannon for special effects. Jodorowsky cast his own son Brontis Jodorowsky in the lead role of Paul Atreides, Salvador Dalí as Shaddam IV, Padishah Emperor, Amanda Lear as Princess Irulan, Orson Welles as Baron Vladimir Harkonnen, Gloria Swanson as Reverend Mother Gaius Helen Mohiam, David Carradine as Duke Leto Atreides, Geraldine Chaplin as Lady Jessica, Alain Delon as Duncan Idaho, Hervé Villechaize as Gurney Halleck, Udo Kier as Piter De Vries, and Mick Jagger as Feyd-Rautha. He began writing a vast script, so expansive that the movie was thought to potentially last 14 hours. The project, nevertheless, was scrapped for financial reasons, leaving Jodorowsky's unfinished handwritten script in a notebook that was partially published as a facsimile in 2012 as part of the "100 Notes – 100 Thoughts" catalog of the 13th "documenta" exhibition. Frank Pavich directed a documentary about this unrealized project entitled "Jodorowsky's Dune", which premiered at the 2013 Cannes Film Festival in May 2013, and was released theatrically in March 2014.