The organization's mission is provide continuing education about touring through a series of internal and external programs. It also advocates on behalf of New York tourism industry workers, such as in response to overtourism concerns at the Statue of Liberty in 2019 or after tourism shutdowns during the COVID-19 pandemic. They have also worked with city agencies on behalf of better conditions for tourists. It has also acted as an aid in finding government assistance for its constituents, such as after the September 11th attacks in 2001.