At the 2009 San Diego Comic-Con International, MacFarlane announced that the episode would become available on a special DVD release, with series producer Kara Vallow confirming the release would be available on September 28, 2010, along with "Seth and Alex's Almost Live Comedy Show". A month after the announcement, Kevin Reilly, President of Fox Entertainment, stated that the final decision not to air the episode was largely due to concerns about finances and advertisers: "Of all the issues, is the one that seems to be the most of a hot button. Particularly at that moment in time, the economy was really struggling and there were a lot of very tough conversations going on with clients." Reilly said that "the advertisers know what they’re getting" with "Family Guy", and he thought that the episode handled the subject fine, but "this one felt like it could cause trouble, and it was just not worth it." Despite the concerns in the U.S. about the episode, it aired on June 20, 2010, on BBC Three in the UK, as a part of the season's regularly scheduled Sunday night run on the station. Although it was originally speculated that Adult Swim might air the episode, Adult Swim stated that there were no plans to air it on their network. Several months before the episode debuted on television, the script was performed in a live table read at the Ricardo Montalbán Theatre in Hollywood, California on August 12, 2009. The special reading was attended by Academy of Television Arts and Sciences voters on the heels of the 61st Primetime Emmy Awards. "Family Guy" was nominated for Outstanding Comedy Series, becoming the first animated program to be nominated in the category since "The Flintstones" in 1961. Commenting about the event, MacFarlane said, "We did this to drum up Emmy votes, so we could lose by fewer votes."