For the first film, producer Don Murphy was planning a , but when the U.S. launched the invasion of Iraq in March 2003, Hasbro suggested adapting the Transformers franchise instead. Tom DeSanto joined Murphy because he was a fan of the series. They met with comic book writer Simon Furman, and cited the cartoon and comics as their main influence. They made the Creation Matrix their plot device, though Murphy had it renamed because of the film series "The Matrix". DeSanto chose to write the treatment from a human point of view to engage the audience, while Murphy wanted it to have a realistic tone, reminiscent of a disaster film. The treatment featured the Autobots Optimus Prime, Ironhide, Jazz, Prowl, Arcee, Ratchet, Wheeljack, and Bumblebee, and the Decepticons Megatron, Starscream, Soundwave, Ravage, Laserbeak, Rumble, Skywarp and Shockwave.