The song was performed 15th on the night of the contest, held on 18 March 1961, following Luxembourg's Jean-Claude Pascal with "Nous les amoureux", and preceding Italy's Betty Curtis with "Al di là". The song received 24 points, placing 2nd in a field of 16, the third consecutive second place Eurovision finish for the UK for whom two subsequent Eurovision entrants would also be second-place finishers before "Puppet on a String" by Sandie Shaw would give the UK its first Eurovision victory at Eurovision 1967. "Are You Sure?" was also the first UK Eurovision entrant to become a Top Ten hit reaching #2 UK, the best chart showing for a UK Eurovision entrant until "Puppet on a String" by Sandie Shaw reached No. 1 in 1967.