"The New York Times" reviewed the show in the wake of the 2012 Aurora, Colorado shooting, examining the American fascination with firearms. They described the show as combining the "haggling of "Pawn Stars", the over-the-top customizing of "American Chopper" and a healthy dose of cleavage in a peppy package that resembles a hundred other small-business-based reality shows, except that the business in this case is the sale of deadly weapons". The reviewer notes that although some may be uncomfortable with the easy availability of guns in America, the audience of over 1 million viewers does not seem to have any such qualms.