At the end of the First World War, Verney-Carron assimilated the employees and equipment of another manufacturer Auguste Marze in 1926, creating the new Verney-Carron S.A. The great crash of 1929 and the economic depression that followed caused the company to gradually changeover from a direct sales operation into a manufacturing company selling through a network of firearms retailers. Starting in 1936, Verney-Carron diversified by adding fishing and tennis equipment distribution as well as bicycle manufacturing to its business portfolio, which helped the company to survive the difficult years of the Second World War.