Although Fiorentina were struggling against relegation during the 1989–90 season, Baggio led the club to the 1990 UEFA Cup Final, only to be defeated by his future club, Juventus. Baggio scored 1 goal in 12 appearances in the competition, in a round of 16 1–0 home win against Dynamo Kyiv, from a penalty, on 22 November 1989; this was his first goal in European competitions. He also scored the decisive penalty in the first round shootout against Atlético Madrid. With 17 goals, Baggio was the second-highest goalscorer in the 1989–90 Serie A season after Marco van Basten, and was awarded the Bravo Award as the best under-23 player in European competitions. He also placed eighth in the 1990 Ballon d'Or. With Fiorentina, Baggio scored 55 goals in 136 appearances, 39 of which were in Serie A, from 94 appearances.