In 1924 a design competition was held for what was hailed as the largest new business premises in Berlin, occupying a key site south of Potsdamer Platz on what was then still called Königgrätzer Straße, renamed Stresemannstraße in 1930. The design included a general reorganisation of the gardens of the Prinz-Albrecht-Palais in the rear and also the Askanischer Platz area. The competition was won by the architects Richard Bielenberg (1871-1929) and Josef Moser (1872-1963), who in 1906/07 had been responsible for the new construction of Hotel Fürstenhof on nearby Potsdamer Platz, but with a structure very different from the Expressionist architecture of the post-war redevelopment. The first section to be completed, in 1926, was the lower southernmost part. This had its own name – Deutschlandhaus (House of Germany), and contained a shopping arcade and a theatre, the latter also doubling up as a cinema where some of Marlene Dietrich's films were premiered.