Ewald participated in Melodifestivalen 2013, the selection process for picking the Swedish entry to the Eurovision Song Contest with the song "Begging" written by Fredrik Kempe, Anton Malmberg Hård af Segerstad. After his semi-final performance on 9 February 2013, he placed third and was given a chance to take part in the "Second chance" round that was held in Löfbergs Lila Arena in Karlstad to qualify for the national final. Ewald choreographed the appearance himself.