Originally scheduled for September 16, the event was postponed due to the September 11 attacks, rescheduled for October 7, which was again postponed due to the start of the War in Afghanistan. Eventually, the 53rd Primetime Emmy Awards were held November 4 at the Shubert Theater. The ceremony was unsurprisingly subdued and low key, without a red carpet, and with attendees requested to wear "dressy business attire" as per the Academy's wishes. This was the first time that attendees of a major award ceremony had been requested to wear suits since the 14th Academy Awards in 1942 followed the attack on Pearl Harbor. It was described as a multimillion-dollar blow to the fashion industry with a spokeswoman for Harry Winston and the red-carpet-gown copyist Allen Schwartz both stating that they stood to lose huge amounts of publicity as a result. Designers such as Schwartz and Eduardo Lucero, who had already created gowns for Lorna Luft and Marla Sokoloff, had to design alternative suits for their clients at short notice. Lucero predicted that Emmy fashion would consist of modest designs in black or dark colours such as burgundy and navy. Joan River's red carpet show for E! was also cancelled.