A certain Odo had been consecrated archbishop of Tyre in 1122 while the city was under Seljuq control. He died before the city was captured during the Venetian Crusade of 1124, but no new archbishop was immediately appointed. In the spring of 1128, Patriarch Warmund of Jerusalem consecrated William as archbishop. Against Warmund's wishes, he travelled to Rome to receive his "pallium" directly from Pope Honorius II, which no other archbishop from the Latin East had ever done.