"For You" received minimal promotion prior to its release. "The Heart Wants What It Wants" was released as the sole single from the project on November 6, 2014; the album was announced and put up for pre-order the same day. The song and its accompanying music video received positive reviews from critics, who praised her new sound. The single went on to become her second top ten hit on the "Billboard" Hot 100 chart in the United States, and sold over one million copies in the country. It achieved similar success in multiple countries worldwide as well. Gomez performed the song at the American Music Awards of 2014 the day before the album's release date; it remains her only performance of the song to date.