As before, the BBC postponed the twelfth series to mid-Autumn, so as to avoid clashing with live coverage of Euro 2016, the 2016 UK EU membership referendum and the 2016 Rio Olympics that were to take place during the Summer. The series began on 6 October 2016, and was won by Alana Spencer, who used her investment to kickstart a nationwide bakery business called Ridiculously Rich.