"Loveless" competed for the Palme d'Or in the main competition section at the Cannes Film Festival in May 2017. The filmmakers and distributors could not find words for the title, "Nelyubov", in English or French, and chose "Loveless" and "Faute d'amour", respectively. Beijing WeYing Technology acquired the Chinese distribution rights, and Altitude Film Distribution purchased the rights to release it in the United Kingdom. It was subsequently selected for screening at the 2017 New Zealand International Film Festival in July and the Sarajevo Film Festival in August. In September, it was screened at the 2017 Toronto International Film Festival.