In reaction to the 2004 Asian tsunami, Keen joined the relief effort by pulling their $1M advertising budget and diverting it to disaster relief. This gesture turned into their long-term Hybrid.Care program, where they partner with organizations whose vision they share, including The Conservation Alliance, 1 KG More, Leave No Trace, and Big City Mountaineers. Keen Utility, through its non-profit partnerships within the Project Build program, has helped veterans, provided protective footwear for those in need, and supported conservation corps work across the country.