On January 16, 2011, a trailer for a new promotional single, "Good Hit", was released. In the video Lopez assumes the role of a teacher to lead a classroom of beauty school students. It was directed by Alex Moors back in October 2010, back to back with another song called "Take Care". It is "Love?"s second promotional single after "Fresh Out the Oven" with Pitbull (2009). The debut of the album's first official single, "On the Floor" with Pitbull, was timed to coincide with the premier of Lopez's L'Oréal hair commercial during the 68th Golden Globe Awards ceremony and her debut as a full-time judge on season ten of "American Idol". Several more promotional singles preceded the album's release, which were all exclusively released through the iTunes Store. On March 22, 2011 the Spanish version of "On the Floor", titled "Ven a Bailar", was released followed by "I'm Into You" on April 2, "Papi" on April 17 and "(What Is) Love?" on April 23, 2011. "I'm Into You" was subsequently confirmed as the album's official second single. "Papi" debuted in Finland at number nine, Spain at number eighteen, Canada at number sixty-five and the US at number ninety-nine.