"Cog" was first aired on British television on Sunday 6 April 2003. It filled an entire commercial break in ITV's coverage of the Brazilian Grand Prix. The release was widely remarked upon by the media, with articles appearing in both broadsheets such as "The Daily Telegraph", "The Independent" and "The Guardian"; and tabloid papers such as "The Sun" and "The Daily Mirror". The day after "Cog"'s debut, the Honda website received more hits than at any time in its history, and overnight became the second most-popular automotive website in the UK.