Following Liverpool's promotion under Shankly in 1962, the two clubs found themselves in direct competition with each other for the first time, sharing four league titles between 1964 and 1967, as well as the 1965 FA Charity Shield. Following this, though, the two sides began to drift in opposite directions once more. United's title victory of 1967 would be their last for 26 years, while Liverpool would enjoy nearly 20 years of sustained success, winning 11 league titles, 19 domestic cups and seven European trophies from 1972 to 1992. United's main reprieves during this time came through cup competitions, such as their triumphs over the Merseysiders in the 1977 FA Cup Final and the 1979 FA Cup semi-final replay at Goodison Park. It was during this period, in the late 70s and early 80s, that the modern-day rivalry between the two clubs truly began to get heated. According to football sociologist John Williams, United had developed a "glamour and media profile" but didn't have the success to match it and Liverpool fans felt the Red Devils were "media darlings who got far too much publicity". There was a perception in Liverpool that their hugely successful but "professional" and "workmanlike" teams were always somehow in the shadow of the stars at Old Trafford. This led to a derisory United nickname in Liverpool: "The Glams".