In 2013, together with Carry Somers, Orsola co-founded Fashion Revolution, a creative campaigning initiative aimed at raising awareness about the fashion industry's human rights and environmental issues. Fashion Revolution was founded following the Rana Plaza 2013 Dhaka garment factory collapse in Bangladesh, which happened on 24/4/2013 and took the lives of more than 1,100 garment workers. On the first anniversary of the tragedy, 62 countries took part in the first Fashion Revolution Day on the 24th April 2014. Since, the campaign has seen more than 1 million people around the globe ask fashion brands "Who Made My Clothes?" on social media as a call for industry transparency.