At the World Cup he played all three group games against Uruguay, Mexico and France, however, in the win against France, midfielder Joseph Bonnel raked his studs down Greaves's shin, causing a wound that required 14 stitches and left a permanent scar. His replacement for the quarter-final against Argentina, Geoff Hurst, scored the only goal of the game and kept his place all the way to the final, where Hurst scored a hat-trick as England won the tournament. Greaves was fit to play in the final, but manager Alf Ramsey opted against changing a winning team. Only the 11 players on the pitch at the end of the 4–2 win over West Germany received medals. Following a Football Association-led campaign to persuade FIFA to award medals to all the winners' squad members, Greaves was presented with his medal by Gordon Brown at a ceremony at 10 Downing Street on 10 June 2009. In November 2014, Greaves's medal was sold at auction for £44,000.