In the current IndyCar era, No. 1 is set aside for use by the previous season's championship entry. However, the majority of champions since 1998 have ignored the tradition at the request of teams and/or sponsors to maintain their team identity, and some drivers or teams have used their car numbers in social media accounts. The 1998 IndyCar championship team was A. J. Foyt Enterprises, which kept the traditional #14, while Panther Racing kept the #4 identified with team minority owner Jim Harbaugh, who wore #4 for the majority of his NFL career (except for his year in Charlotte, where John Kasay wore that number, he wore Foyt's #14). Chip Ganassi Racing has traditionally declined No. 1 as it was used after their 2003 season championship because of their poor performance the next season, and in recent years with PNC Financial Services has marketed a "Bank on the 9" campaign based on its number. In one case, at the 2012 Indianapolis 500, defending national champion Dario Franchitti, who normally used #10 and had the right to #1, chose to use #50 at that race for the 50-year anniversary of sponsor Target, which has been car owner Chip Ganassi's sponsor since 1990.