The long period of dry warm weather, although with unpleasant levels of humidity, strongly boosted the domestic tourism trade during this period. The official Visit Britain body forecast the number of international visitors to the UK would increase by around 15% from the USA alone, as the effect of the worldwide Royal Wedding publicity fed through into fine summer weather and late holiday bookings. Hotels in competing Mediterranean resorts, such as Ibiza, were forced to slash their prices as demand from British tourists declined sharply as people decided to holiday in the British Isles. Remoter resorts and destinations benefited from visitors' attempts to escape the domestic crowds, and rural Ireland reported a dramatic increase in tourism with an average of 70% occupancy rates at smaller establishments.