NBC began its 2007–08 schedule on January 1, 2008, with the NHL Winter Classic, an outdoor hockey game between the Buffalo Sabres and Pittsburgh Penguins at Ralph Wilson Stadium. The game went head-to-head with some of the New Year's Day college football bowl games, but none of the feature Bowl Championship Series games. While never expected to beat or directly compete with football ratings, the timing was designed to take advantage of the large audience flipping between channels to watch the different bowl games. It was the first such game to be televised live by an American network and the NHL's first outdoor regular season game since the Edmonton Oilers and Montreal Canadiens played the Heritage Classic, which aired on CBC, which served as the Canadian broadcaster of the 2008 Classic. Although originally maligned as a mere publicity stunt by some in the media, the 2008 Winter Classic drew a 2.6 rating in the U.S. (or about 2.9 million viewers) according to Nielsen, the highest rating for a regular-season contest since February 1996, when Fox was the league's network partner. By comparison, CBS received a 2.7 rating for the Gator Bowl, which also had a 1:00 p.m. start.