By 1952, Sherard had accrued enough funds and reputation to move to a new salon in Curzon Street, Mayfair and he also lived in nearby Albany for two years, sharing a grand apartment at a stellar London address with Fraser and two dachshunds Hansel and Humperdinck; it was the location of many parties. The events surrounding the Coronation of Elizabeth II created more business for the firm, with some 40 assistants creating outfits for a growing clientele.