In 1928, Blyth bought a seat on the New York Stock Exchange, and was mentioned in "The Wall Street Journal" for the first time. Roy Shurtleff, newly a millionaire from his Blyth stock, managed the company's offices. Shurtleff was concerned about the branch offices taking too much initiative in buying stocks, so he traveled to each one in 1929, directing the company to sell off a total of $7 million worth of the least promising, most speculative accounts. This action by Shurtleff made the difference for Blyth &amp; Co. in October when the Wall Street Crash of 1929 hit—Blyth suffered severe losses but survived.