Cepeda threw the honorary first pitch for the third game of the 1989 National League Championship Series, and also for a regular season game between the Giants and Dodgers on September 17, 1997, his 60th birthday. Cepeda has his own concession stand at the new Giants stadium which opened in 2000, now called Oracle Park. Among the offerings at Orlando’s Caribbean BBQ is the "Caribbean Cha Cha Bowl" in reference to his nickname for his taste for jazz and Latin music. In 2006, the Society for American Baseball Research (SABR) approved a chapter for Puerto Rico, the first in Latin America, and named the chapter in honor of Cepeda. In 2008 a 9-foot bronze sculpture of Cepeda in a Giants uniform of the early 1960s was unveiled at the new ballpark. Cepeda is only the fourth Giant to be honored with such a statue, following Willie Mays, Willie McCovey and Juan Marichal. On September 16, 2017, the day before his 80th birthday, he attended a birthday celebration at Oracle Park where the Giants honored him, including distributing statuettes of him to the first 20,000 fans at the game.