'Royal Sovereign' was at the pinnacle of its popularity between the 1920s and the 1960s. Elizabeth II of the UK was served the variety at her coronation banquet. In the latter 20th Century, older strawberry cultivars fell out of favour commercially, displaced by modern varieties with longer shelf-lives, higher fruit yields and a better resistance to modern methods of transportation. Despite this, the variety is still highly prized amongst strawberry aficionados, and is still grown in small-scale cultivation, where flavour can take more precedence over yield quantity. The variety is still purchasable from specialist nurseries.