The advertising for "Homefront" has simulated a declaration of war in mainstream websites and media, creating confusion amongst non-gamers. The nature and timing of the advertising created concern in the wake of the ROKS "Cheonan" sinking and the North Korean artillery strike on Yeonpyeong Island, causing mainstream media coverage of the advertising campaign. THQ has denied that the game was developed to piggyback off the tensions on the Korean peninsula, saying that ""Homefront" is a work of speculative fiction, set in the year 2027. Recent real-world events on the Korean peninsula are obviously tragic and, like everyone, we hope for a swift and peaceful resolution."