Hayes performed "Invisible", the lead single from his second album, at the 56th Annual Grammy Awards. "Storyline" was released on May 6, 2014. In an effort to promote his album and to raise awareness to end child hunger, Hunter broke the Guinness World Record for the most concerts played in multiple cities in 24 hours, previously held by The Flaming Lips. The album's second single, "Tattoo" released to country radio on June 16, 2014.