On March 23, 2012, Peter Schlessel announced that FilmDistrict hired Christine Birch as President of Marketing as the company rebuilt its distribution team. She worked on "The Help", "Real Steel" and "War Horse" when she was at DreamWorks. On April 12, 2012, Schlessel announced Jim Orr has joined FilmDistrict as the new President of Distribution. He held similar positions when he was at MGM and Paramount Pictures. At the 2012 Cannes Film Festival, FilmDistrict bought the U.S. rights for romantic thriller "Dead Man Down" and, from Intrepid Pictures, "Oculus". On May 31, 2012, they have hired three new executives: Tracy Pollard (Senior VP of Creative Advertising), Brad Goldberg (Senior VP of Media), and Anna Baxter (Senior VP of Digital Marketing). FilmDistrict also announced that Adrian Alperovich has been promoted from President of Acquisitions and Operations to COO. On June 25, 2012 FilmDistrict announced they have hired Elissa Greer as Senior Vice President of Publicity.