Braun began organizing parties while studying at Emory University in Atlanta. In 2002, Braun was hired to plan after-parties in each of the five cities on the Anger Management Tour, featuring Ludacris and Eminem. This launch into the world of hip-hop led Braun to producer Jermaine Dupri, the director of So So Def Records. Braun was 19 years old when Dupri asked him to join So So Def in a marketing position, and 20 when Dupri named him So So Def's executive director for marketing. Some of his larger events included parties for the 2003 NBA All-Star Game and after-parties on Britney Spears' Onyx Hotel Tour. Braun left So So Def. He started his own marketing business by brokering a $12 million campaign deal between Ludacris and Pontiac; the music video for Ludacris' "Two Miles an Hour" would feature a Pontiac while Pontiac's commercials would feature the song.