"Cántalo" received widely positive reviews from music critics, who complimented its lyrics, and fusion of sounds and genres. The song reached the top 10 in Martin's native Puerto Rico, and the top 15 in Panama. It was nominated for &lt;a href="Latin%20Grammy%20Award%20for%20Best%20Urban%20Fusion/Performance"&gt;Best Urban Fusion/Performance&lt;/a&gt; at the 21st Annual Latin Grammy Awards. To promote the song, Martin, Residente, and Bad Bunny performed it at the 2019 Latin Grammy Awards. For further promotion, Spotify promoted the release on billboards in Times Square.