In March 2016, Ranieri's quips once again attracted attention from the media when he stated in an interview that he used an "imaginary bell" in training in order to keep his players focused, by saying "dilly ding, dilly dong"; the quote later gained popularity and became a club catchphrase. Leicester's change of form led the BBC to compare the world media attention brought to Leicester by Ranieri with that achieved by the discovery of the remains of Richard III of England.