For the 2012 season, Falk joined Hillman Racing, owned by former Cup Series crew chief and Germain Racing team manager Mike Hillman, Sr., as a partial owner; the team attempted to qualify for the 2012 Daytona 500 with driver Michael Waltrip, but failed to make the race. Falk also co-owned Hillman Racing's Camping World Truck Series team. In April 2012, he acquired the assets of the former Richard Childress Racing No. 33 Chevrolet team, establishing Circle Sport; in 2013 he partnered with Hillman Racing once again to add Hillman's No. 40 Chevrolet to the team, running two cars in most Sprint Cup events starting mid-season.