His TV career began in 2005, when he became a commentator for the Junior Eurovision Song Contest 2005 — the first JESC to broadcast in Ukraine. He went on to become the commentator of the Eurovision Song Contest for Ukraine from 2007, replacing Pavlo Shylko. He has provided commentary of all broadcasts of Eurovision on since then except ones of contests that were presented by him. He also hosted the TV programme "Як це?" ("How it is?"), also on UA:PBC.