One of his best known columns was published the day after John F. Kennedy's funeral and focused on the man who had dug the president's grave. The column is indicative of Breslin's style, which often highlights how major events or the actions of those considered "newsworthy" affect the "common man". Breslin's public profile in the 1960s as a regular guy led to a brief stint as a TV pitchman for Piels Beer, including a bar room commercial wherein he intoned in his deep voice: "Piels—it's a good drinkin' beer!"