In 2016, Anitta made her debut as a TV hostess on the third season of Multishow program "Música Boa Ao Vivo". The singer was also featured on a remix of the song "Ginza", by singer J Balvin. In August 2016, she released a single titled "Sim ou Não" featuring Colombian singer Maluma, and performed at the 2016 Summer Olympics opening ceremony along with singers Caetano Veloso and Gilberto Gil after the parade of delegations. The next month, she signed a contract with talent agency William Morris Endeavor. In November 2016, she won the Best Brazilian Act category at the 2016 MTV Europe Music Awards.