Torino were promoted to Serie A after three years in the lower division, the president Urbano Cairo decided to continue the partnership with the coach Giampiero Ventura and sporting director Gianluca Petrachi for the 2012–13 season, the 96th in the top flight in Torino's history. The return to Serie A also granted the club an income of between €30–40 million, including TV rights, placement in the standings and domestic trophies.