America's Cup Management was private company formed to oversee the organisation of the 2007 America's Cup, including date, location, media rights, boat design, entry fees and all the key details required to conduct the America's Cup. It was formed by the Alinghi team principal, Ernesto Bertarelli. Alinghi as holders of the America's Cup following their win in the 2003 America's Cup, held the responsibility and benefits of defining the rules and structure for the next event, but much of the work was done in consultation with the "Challenger of Record" -- the Golden Gate Yacht Club and its representative BMW Oracle Racing.