The film has been accepted for the 2012 Berlinale's Panorama programme as the only film from former Yugoslavia out of twenty that applied for the festival. At the festival, the movie's producers struck a distribution deal for the French market with Sophie Dulac Distribution as well as a distribution deal for the Bulgarian market. The film had a premiere showing in Berlin on 13 February 2012, as well as two more press screenings. "Parada" received the Panorama Audience Award for feature film among 23,500 votes. It also won the "Siegessäule" (German LGBT magazine) readers' award as well as the Ecumenical Jury (representing the Protestant and Catholic Churches' international film organisations – Interfilm and Signis) special mention.