The Southern Poverty Law Center described the site as "the newest up and comer in the heated competition to rule the hate web", which "has in the last six months [up to March 2015] often topped the oldest and largest hate site on the web, Stormfront, in terms of reach and page views, based on Alexa data". Anglin claimed in May 2016 that the website's traffic had doubled over the last six months, peaking at 120,000 daily visitors. The website is part of the alt-right movement, and it calls itself "The World’s Most Visited Alt-Right Website". As the movement made headlines in mid-2016, "bolstered in part by the unexpected rise of Donald Trump and Britain's decision to leave the European Union", Anglin declared: "We won the meme war; now we've taken over the GOP, and we did this very, very quickly." Unlike other figures such as Milo Yiannopoulos, Anglin does not play down the extremist elements in the alt-right, stating that: "The goal is to ethnically cleanse White nations of non-Whites and establish an authoritarian government. Many people also believe that the Jews should be exterminated".