As a musician, Loiri has performed compositions of Perttu Hietanen and Taisto Wesslin, Eino Leino's poems, Carl Michael Bellman's drinking songs and Juha "Watt" Vainio's songs. Loiri also plays the flute, a talent he put to use representing Finland at the Eurovision Song Contest 1980 in The Hague/Netherlands with the song "Huilumies", dedicated to his flute. He finished last in a field of 19 participating countries. During his career, Loiri has sold over 730,000 certified records in Finland and is currently the fifth-best-selling soloist and ninth-best-selling artist of all time in the country. He was the voice of the Genie in the Finnish dub of Disney's Aladdin, even performing the musical numbers "Friend Like Me" and "Prince Ali".