Its music video, directed by Hannah Lux Davis, premiered on October 30, 2015 on Grande's Vevo channel. Until 2019, it remained the fourth most viewed music video on Grande's YouTube channel. She performed "Focus" at the November 22 2015 American Music Awards and at the iHeartRadio Theater Los Angeles concert, and it was on the set list of the second leg of Grande's 2017 Dangerous Woman Tour.