Selby recovered from 4–8 behind to beat Jamie Cope 9–8 in the first round of the 2009 UK Championship, but lost in the quarter-finals 3–9 to O'Sullivan. On 17 January 2010, he won his second Masters title, having reached the final for the third time in as many years, in a repeat of the previous year's final where he had lost to O'Sullivan. This time, after falling behind 6–9, with O'Sullivan needing one more frame for another victory, Selby took the next four frames to win the championship 10–9. He came within reach of his second World Championship final in 2010, losing in the semi-finals 14–17 to Graeme Dott, despite pulling up to 10–11 and 13–14.