In late July 2021 one of film's producers, Volodymyr Yatsenko, stated that there is currently a competition that's taking place between the Cannes Film Festival and the Venice Film Festival for the right to be the venue of "Reflection's" world premier; ultimately the latter won and consequently film's world premiere is set to take place on 6 September 2021 at the 78th Venice International Film Festival, where it was selected to compete for the Golden Lion.