Eisenhower won the election in New York (his home state in the election) by a decisive 12 point margin. National turnout for the presidential election of 1952 is evident of the contemporary, lingering Democratic stronghold in the Deep South, which was the only region to vote primarily for Stevenson. Eisenhower was the first presidential candidate in United States history (and largely, globally as well) who targeted a large portion of his campaign to women voters. Dwindling popularity for the administration of Truman during the months following the conflict in Korea, and coupled with the relatively progressive agenda and campaign strategy laid down by the Republican Party, contributed to Eisenhower's powerful rise across the country.