In September 2001, Marshad collaborated with actor Jerry Stiller, jazz singer Cassandra Wilson and actress Kathleen Turner, to create "What Can I Do?" a public service television campaign for the Citizens Committee for New York City to help residents recover from the destruction of the September 11 attacks. Marshad had previously collaborated with the Citizens Committee for New York City starting in 1977 to help NYC residents recover from New York City blackout of 1977 and David Berkowitz (the "Son of Sam") and created the "Who Cares About NYC?" public service television campaign with Diane von Fürstenberg, Otto Preminger, Robert Merrill, Jack Gilford, Dina Merrill, Cliff Robertson, Gato Barbieri, Alan King (comedian), Robert Klein, Henny Youngman, and others.