People of all ages were fond of sweets. Thus the market and various buyers determined a rather wide scope of topics for the design. Smaller kids were offered fairy-tale characters, older ones popular film stars like Shirley Temple or contemporary news items like the Canadian quintuplets. Along with the never- fading national romantic heroes, the modern Art Deco man and woman were represented. The topics were well planned like for example the Brandmann series, "Vilsandi Birds", or "People's Candy". There were humorous series like the "Ermos lazybones" or Brandmann's "Max and Moorits", "Society" and "European People", where the Russians were depicted with the Red Star and the Germans with the Swastika. World events were reflected — Brandmann, for example, made a chocolate bar dedicated to the 1940 Helsinki Olympic Games that were canceled due to the outbreak of World War II. The sweets had names like Princess, Ballerina, Mermaid, Cabaret, Boxing, Lazybones, Sultan, Haiti, Hummingbird, Max and Moorits, Youth, Kiss-kiss, Netti, Maie, Gita, Eve, Crawfish...