In January 2017, BTS and Big Hit Entertainment donated ₩100 million ($87,915) to the 4/16 Sewol Families for Truth and A Safer Society, an organization connected to the families of the 2014 Sinking of MV "Sewol". Each member donated ₩10 million and Big Hit donated an additional ₩30 million. The donation was intended to have been made in secret. Later that year, BTS officially launched their Love Myself campaign, an initiative dedicated to funding several social programs to prevent violence against children and teens and to provide support for victims of violence in partnership with the Korean Committee for UNICEF. BTS donated ₩500 million ($448,000) from the members and 100% of all sales of official goods for the Love Myself campaign over the next two years in addition to donations collected from donation desks installed by UNICEF. In addition, 3% of the sales from each album in the "Love Yourself" series (', ', and "") were donated to the cause. Within two months of its launch, the campaign raised an additional ₩106 million, taking the worldwide funds total to ₩606 million. In November 2018, UNICEF Korea announced that the Love Myself campaign had raised over ₩1.6 billion ($1.4 million). By June 2019, it had surpassed ₩2.4 billion. As of March 2021, the campaign has raised ₩3.3 billion ($2.98 million) globally.