After Ferguson, Missouri, police officer Darren Wilson fatally shot unarmed resident Michael Brown, an attorney from Jackson, Mississippi, named CJ Lawrence tweeted a photo of himself speaking at his commencement at Tougaloo College with former President Bill Clinton laughing in the background and a second photo of himself holding a bottle of Hennessy and a microphone. Lawrence posed the question, "If They Gunned me down which photo would the media use?" The hashtag became the number one trending topic in the world overnight and was ultimately named the most influential hashtag of 2014 by "Time" magazine. This was a direct criticism of the way Black victims of police violence were portrayed in media with an assassination of their bodies subsequently and swiftly being followed with character assassinations in media. #IfTheyGunnedMeDown spread virally in the course of worldwide social media attention paid to the Ferguson crisis. The hashtag was posted several thousand times in the weeks following Lawrence's initial use of it. #IfTheyGunnedMeDown is now taught in elementary classrooms and in universities around the world. Lawrence, the creator, still lectures on #IfTheyGunnedMeDown and has since established his own media company, Black With No Chaser, to continue the mission of making sure that Black people control their narratives.