In 1913, the store moved across the street into a new eighteen-story skyscraper known as the Lytton Store Building. Designed by Marshall &amp; Fox, The Hub used the lower eight floors and both basements. The store then began to sell sporting goods. Lytton retired in 1917 and his son George took over. Henry would return to the head of the company in 1933 when George died. In 1934, Lytton opened a store at the Century of Progress world's fair. By the late 1930s, The Hub had branches in Evanston, Illinois; Oak Park, Illinois; and Gary, Indiana. The company grossed $19 million in 1946. Also that year, the company name was officially changed to Henry C. Lytton &amp; Co. to commemorate Lytton's 100th birthday. Lytton remained president until his death in 1949 at age 102.