Student protests for democracy right before the 1968 Mexico City Olympics ended in the Tlatelolco Massacre ("Spanish: "La Matanza de Tlatelolco""), which highlighted the public's discontent with the Mexican government. As the calls for more democracy grew, the PRI moved to secure its dominance through brutal oppression and some pro-democratic reforms. This discontent also spurred growth and strengthening among opposition parties as the PRI failed to channel political energy as effectively as before. Sensing this, the party elite guided the PRI towards pro-democratic reforms that would guarantee its dominance while giving the appearance of a move towards true democracy.