The first season of the show followed the San Francisco Giants as they defended their World Series title during the 2011 Major League Baseball season. The series focused mostly on the players themselves and followed their lives on and off the field. The players featured included Matt Cain, Barry Zito, Pablo Sandoval, Brian Wilson, Buster Posey, and Ryan Vogelsong. "The Franchise" provides a rare inside view into a Major League clubhouse, showing the ups and downs of a long and trying professional baseball season.