In 1992, the Welsh Rugby Union agreed a deal with Cotton Traders to produce the national team's kits. They were replaced in 1996 by Reebok, whose contract with the Welsh Rugby Union was worth £1.3 million in 1999. Wales received the first jersey sponsor in their history in 2000, when Redstone Telecoms agreed a deal worth £2 million. Redstone was replaced two years later by Reebok subsidiary Rockport, in a deal worth £1 million, followed by Brains Brewery in 2004, in conjunction with a four-year extension to the Reebok deal. Due to French alcohol advertising regulations, the "Brains" name was replaced by "Brawn" for the 2005 Six Nations Championship match between France and Wales at the Stade de France, and by "Brawn Again" for the corresponding match two years later. The Brains deal was extended in June 2008 until September 2009, with "Brains SA" appearing on Wales home shirts and "SA Gold" appearing on the team's yellow change shirts. For the away match against France in February 2009, the "Brains SA" logo was replaced by the words "Try Essai"; "essai" is the French word for a try, but is also pronounced the same as "SA", meaning the branding could have been viewed as "an invitation to 'try' Wales' best loved beer brand".