After the murder of 3 Israeli teenagers were found on June 30, 2014, a Facebook Page created by an unknown group of Israelis called "The People of Israel Demand Vengeance!" or "The people of Israel demand revenge!" The page features a myriad of photos of people holding up signs demanding revenge for the killing of the teens, and urging Prime Minister Benjamin Netanyahu to order widespread military action in the West Bank and Gaza. Further racist incitement within the Facebook campaign depicted a photograph that was posted to the page with two teenage girls smiling, hugging each other and holding a piece of paper saying, "Hating Arabs is not racism, it's values." Another post showed an armed IDF soldier with "Revenge!" in Hebrew inscribed on his chest. The Facebook Campaign received more than 30,000 likes by the evening of July 3, 2014. The campaign has been condemned by a number of Israeli MK's including Justice Minister Tzipi Livni and Minister of Agriculture and Yisrael Beiteinu MK Yair Shamir. The Israeli Defense Forces also vowed to severely punish any soldier involved with the exchange of racist photographs depicting revenge for the murdered teens or retributive incitement of Anti-Arabism across Facebook and other social media sites.