At the beginning of the "Belle Époque", the industry of "haute couture" (high fashion) was dominated by the House of Worth. Charles Worth had designed the clothes of the Empress Eugénie during the Second Empire and turned high fashion into an industry. His shop at 7 Rue de la Paix helped make that street the center of fashion in Paris. By 1900, there were more than twenty houses of "haute couture" in Paris, led by designers including Jeanne Paquin, Paul Poiret, Georges Doeuillet, Margaine-Lacroix, Redfern, Raudnitz, Rouff, Callot Sœurs, Blanche Lebouvier, and others, including sons of Charles Worth. Most of these houses had fewer than fifty employees, but the top six or seven firms each had between four hundred and nine hundred employees. They were concentrated on Rue de la Paix and around the Place Vendôme, with a few on the nearby Grands Boulevards. At the Universal Exposition of 1900, an entire building was devoted to fashion designers. The first fashion show with models had taken place in London in 1908; the idea was quickly copied in Paris. Jeanne Lanvin became a member of the "Chambre syndicale de la haute couture" (Syndicate of fashion designers) in 1909. Coco Chanel opened her first shop in Paris in 1910, but her fame as a designer came after the First World War.