As women increasingly worked outside of the home, daytime television viewing declined. New generations of potential viewers were not raised watching soap operas with their mothers, leaving the shows' long and complex storylines foreign to younger audiences. Now, as viewers age, ratings continue to drop among young adult women, the demographic group that soap opera advertisers pay the most for. Those who might watch in workplace breakrooms are not counted, as Nielsen does not track television viewing outside the home. The rise of cable and the Internet has also provided new sources of entertainment during the day. The genre's decline has additionally been attributed to reality television displacing soap operas as TV's dominant form of melodrama. An early term for the reality TV genre was "docu-soap". A precursor to reality TV, the televised 1994–95 O. J. Simpson murder case, both preempted and competed with an entire season of soaps, transforming viewing habits and leaving soap operas with 10 percent fewer viewers after the trial ended.