On January 12, 2010, Haiti was struck by a magnitude 7.0 Mw earthquake. It was the country's most severe earthquake in over 200 years and caused widespread damage. The epicenter of the quake was just outside the Haitian capital Port-au-Prince. It has been estimated that the death toll could reach 200,000. Before the earthquake, Jones and Richie had planned to organize a re-recording of "We Are the World" on January 28, 2010 — the 25th anniversary of the original recording of the song. Randy Phillips, who was a key figure in the song being re-issued, said that "We Are The World" producer Ken Kragen had suggested to re-cut "We Are the World" and title it "Live 25". However, Lionel Richie and Jones were "very lukewarm" about the idea. Phillips commented that,