Loba was born in the city of Taganrog. When she was eight years old, Loba with her family moved from Russia to North Macedonia. She has been present in the music scene and TV stations in Macedonia from an early age. When she was 15 years old, Loba represented Macedonia in the Junior Eurovision Song Contest 2003 in 2003, in Denmark, Copenhagen along with Marija Arsovska with the song "Ti ne me poznavaš" (You don't recognise me), landing in 12th place.