On January 22, 2020, Planters released a teaser for its Super Bowl LIV commercial featuring Mr. Peanut with Wesley Snipes and Matt Walsh. The trio were shown hanging onto a branch after accidentally driving the Nutmobile off a cliff, with Mr. Peanut electing to let go and fall to his presumed death, and the Nutmobile on the ground suddenly exploding. The company's social media outlets declared Mr. Peanut to have died, although a company spokesperson told "Advertising Age" that they had not ruled out the scenario being a comic book death. However, Planters pulled the ad and the marketing for it five days later after the death of Kobe Bryant.