The game was originally scheduled for Monday, December 26, the week after the conclusion of the regular season. The AFL–NFL merger agreement of June 1966 called for a "world championship game" between the league champions. When a date of January 15, 1967, was established, the AFL title game was moved to January 1, same as the NFL championship game in Dallas. The AFL game was at 1 p.m. EST, televised by NBC, and the NFL game followed at 4 p.m. on CBS.