In 2006, Chiranjeevi was honoured with the Padma Bhushan, India's third highest civilian award, for his contributions to Indian cinema, and was presented with an honorary doctorate from Andhra University. In 2013, he inaugurated the Incredible India "Exhibition", a joint participation of the Ministry of Tourism and Ministry of Information and Broadcasting at the 66th Cannes Film Festival. He also represented Incredible India at the 14th International Indian Film Academy Awards ceremony held in Macau. In 2013, IBN LIVE named him as one of "The men who changed the face of the Indian Cinema".