In 2011, the character of Alan B'Stard, again portrayed by Rik Mayall, was used in the campaign against introducing the AV system to UK Parliamentary elections, in an official television broadcast by NOtoAV. B'Stard appears as a party leader in the near future who, at a pre-general election conference, makes ridiculous promises to the public including the abolition of all taxes and free electricity. When his aides query how they will afford such policies, B'Stard gleefully explains that he won't have to, as when he gets elected, he can go into coalition and blame all the government's failings on his partners. He adds that under AV, even if people don't vote for him he'll probably be elected anyway. The advert ends with B'Stard entering Number 10 as prime minister, accompanied by another party leader.