On February 10, 2019, Cardi B won the Grammy Award for Best Rap Album for her debut studio album "Invasion of Privacy" (2018) at the 61st Annual Grammy Awards. On the same date, after receiving criticism on social media due to her win at the ceremony, the rapper deactivated her Instagram account due to the frustration this caused. Cardi B returned to the platform on February 13 to announce a new song she had recorded with American singer-songwriter Bruno Mars would be released on the following Friday. "Please Me" is the artists' second collaboration after Cardi B's remix of Mars' single "Finesse" (2018). Cardi B shared the song's cover art on her Instagram account.