On 14 February 2010, she released her first single "You Are Made of Love" from her debut studio album "For Every Heart". She released "It's Me, Jamala" as the second single on 18 October 2010. On 23 November 2010, she released "Smile" as the third single from the album. Early in 2011, she participated on the national selection show in an attempt to represent at the Eurovision Song Contest with the song "Smile". The song was a crowd favorite and Jamala herself managed to land a spot in the finals of the competition. However, she later decided to withdraw from the competition. On 12 April 2011, she released her debut studio album "For Every Heart" through Moon Records Ukraine. On 8 November 2012, she released "Ya Lyublyu Tebya" (, ) as the lead single from her second studio album "All or Nothing".