By the early/mid-1990s, some of McTavish's storytelling received criticism for being gimmick-driven (i.e. multiple dual roles, bomb plots). Reports soon surfaced that Behr and McTavish were having conflicts about storylines and the direction of the series. After the O. J. Simpson trial preempted daytime television programs throughout late 1994 and into 1995, many soaps saw their ratings decline, and "All My Children" was no different. When Megan McTavish was fired from her head writing post in the spring, former head writer Lorraine Broderick was tapped by Behr to lead the team once again.