England's bid was managed by England 2018/2022 Bidding Nation Ltd. This company was established by The FA for the purpose of bringing the World Cup tournament to England for the first time since 1966. England attempted to host the 2006 FIFA World Cup but lost out to Germany. England hosted the 1966 FIFA World Cup and had the campaign been successful, England would have become the sixth nation to host the World Cup for a second time. It won the right to host Euro '96. Andy Anson, England 2018 Chief Executive, called for humility with England's bid claiming they "must not fall victim to arrogance" and that lessons had been learned from the unsuccessful attempt to host the 2006 competition. Anson stated that "the tone of this campaign has to be different.