The fight was promoted by Main Events and was a pay-per-view shown as a joint collaboration between HBO and Showtime in the United States and on Sky Box Office in the United Kingdom. The joint promotion was a rarity as at the time HBO and Showtime were arch-rivals in American boxing broadcasting, though it would later be repeated in 2015 with the Floyd Mayweather Jr. vs. Manny Pacquiao match. HBO's Jim Lampley called the fight alongside Showtime's Bobby Czyz, and in addition each fighter was introduced by a ring announcer allied with a specific network: Lewis had HBO's Michael Buffer introduce him, while Jimmy Lennon Jr. of Showtime did the same for Tyson. It was the highest-grossing event in pay-per-view history, generating US$106.9 million from 1.95 million buys in the U.S., until it was surpassed by De La Hoya vs. Mayweather in 2007. In 2013, Mayweather vs. Álvarez surpassed the gross revenue generated from pay-per-view buys.