After giving an ultimatum to record a full album to win creative control from Motown, Gaye spent ten days recording the "What's Going On" album that March. Motown issued the album that May after Gaye remixed the album in Hollywood. The album became Gaye's first million-selling album launching two more top ten singles, "Mercy Mercy Me (The Ecology)" and "Inner City Blues". One of Motown's first autonomous works, its theme and segue flow brought the concept album format to rhythm and blues and soul music. An AllMusic writer later cited it as "the most important and passionate record to come out of soul music, delivered by one of its finest voices". For the album, Gaye received two Grammy Award nominations at the 1972 ceremony and several NAACP Image Awards. The album also topped "Rolling Stone"s year-end list as its album of the year. Billboard magazine named Gaye "Trendsetter of the Year" following the album's success.