At the World Fair held in Paris in 1900 a Barré voiturette won a gold medal. Business grew, and by 1908 the enterprise had approximately 50 employees, and was registered using the company name "G. Barré et Cie". In 1912 Barré cars won three of the top places in the French Tour de France Automobile, which covered 13 stages over 4,000 kilometres.