Rosberg is an ambassador for Mercedes-Benz, Laureus, the investment bank UBS, the luxury hotel brand Kempinski, the Tribute to Bambi Foundation, and the electric car manufacturer Schaeffler Group. He is part of the alcohol brewing company Heineken's anti-drink-drive campaign, including appearing with his father in an advertisement for zero-alcohol beer in 2020. Rosberg accumulated €160,900 for the Laureus Sport for Good Foundation as part of a campaign called #DriveForGood in which €100 was donated for every kilometre he led in a F1 race from the 2015 Chinese Grand Prix to the season-ending 2015 Abu Dhabi Grand Prix.