The graphic arts, particularly fashion magazine covers and illustrations, played an important role in popularizing the style, as posters had earlier done for the Art Nouveau. Major illustrators included Paul Iribe and Georges Lepape, whose fashion illustrations for "Vogue" magazine helped popularize the designs of Paul Poiret. Lepape's illustrations were also a major feature of the fashion magazine "Gazette de Bon Ton". Reproduced in the United States, the French fashion illustrations created a great demand for the new French styles. Lepape also designed costumes and sets for the theater and ballet. It is also the inspiration in official emblem of the 2024 Summer Olympics and 2024 Summer Paralympics in Paris.