After this, Madhavi was approached by UK-based NGO Choice International to partner with them to promote wheelchair basketball in India. Madhavi got on board, and this led to her, along with a few other individuals, instituting the Wheelchair Basketball Federation of India (WBFI) in 2014. Madhavi is the founder President of WBFI, which is a registered national body. One of these individuals was Kalyani Rajaraman, an activist working for people with disabilities, who served as the Secretary-General of WBFI. They aimed for wheelchair basketball to be seen as a competitive sport in India, as opposed to a rehabilitative activity, as it was generally perceived as. Currently, WBFI aims to put a team from India at the Wheelchair Basketball Championship, in the 2020 Paralympics at Tokyo.