He rose to fame in Norway in 2006 when he first took part in the Melodi Grand Prix 2006 with the song "The Better Side of Me" where he did not qualify to the final. The next year he was a finalist of the Melodi Grand Prix 2009 with the song "Seven Seconds" but lost to Alexander Rybak. In 2010 he participated in the Selecția Națională 2010 for Romania alongside duet partner Paula Seling. They won with the song "Playing with Fire" with which they represented Romania in the Eurovision Song Contest 2010. They qualified for the grand final where they took the third position, only behind winner Germany and runner-up Turkey. After Eurovision, Ovi released a new duet with Seling; "We Got Something".