The documentary pulled 528,000 viewers during its original outing at 7 p.m. with a viewing share of 3.15%. It failed to match Channel 4 average slot score of 864,000 viewers and 4.11% share for the previous 12 months. It got beaten by a rerun of the 2012 Summer Olympics opening ceremony on BBC Three, which got 825,000 viewers with an average share of 4.5%.