For a brief time in fall 2009, NBC followed a significantly different model in September 2009, following severe losses of audience for its scripted dramas. Jay Leno, formerly the host of NBC's long-running "The Tonight Show" franchise, had moved his show to 10:00 p.m. Eastern Time, "ahead" of the local newscasts on most stations in a time slot that competes with CBS's and ABC's prime time programming (though Fox affiliates would have cut to post-primetime news or sitcom reruns by this time). Beginning in September 2009, Leno hosted "The Jay Leno Show", which was mostly similar to "The Tonight Show with Jay Leno" with a few adjustments. This made way for Conan O'Brien (formerly the host of "Late Night with Conan O'Brien", another long-running NBC late night franchise) to take over "The Tonight Show with Conan O'Brien", while Jimmy Fallon has assumed hosting duties for "Late Night with Jimmy Fallon". The remaining late night programs ("Poker After Dark" and "Last Call with Carson Daly") remained as is, and NBC warned its affiliates not to preempt or delay Leno for local news. After affiliates' fears of significantly lower ratings for local news were in fact realized, NBC announced it would indeed cancel its 10:00 p.m. experiment and move Leno back to his traditional start time of 11:35 (originally by moving "The Jay Leno Show", before rejoining as host of the latter show outright 2010 Tonight Show conflict due to problems over the network's original plan to shift "Tonight" a half-hour later to make room for Leno).