The business was established in 1964. Rowland and his son Greg run their own family-owned business together. They were awarded the Royal Warrant of Appointment in January 2005 by Queen Elizabeth II as her wheelwrights and coachbuilders. All work is still done by hand in the traditional way that is the same since hundreds of years. For the 2011 Wedding of Prince William and Catherine Middleton, Rowlands was responsible for the maintenance of the wheels of the royal and state chariots and carriages.