In July 2007 Sinelshchikova founded her own television company, "Red Square", which became Russia's first full-cycle television holding company, which was engaged in the production of television programs, technical support of filming, copyright distribution, advertising, sponsorship contracts, Internet projects and projects in the field of show business. The company worked mainly with Channel One and produced the most important and top-rated projects for it. Red Square was also responsible for filming the 54th Eurovision Song Contest, which was held in Moscow in 2009.