Ksenia's "123 Steps" election program was helped by Vladislav Inozemtsev, director of the Post-Industrial Society Research Center, and Andrey Nechaev, party leader, and Avdotya Smirnova (in the part related to inclusive society and provisions related to this area in the program) and lawyer Elena Lukyanova (provisions related to constitutional reform). In addition to these individuals, Sobchak's campaign headquarters included: one of the founders of the NTVtelevision company Igor Malashenko, who campaigned for Boris Yeltsin in 1996, director of the AIDS.Center Anton Krasovsky (previously headed Mikhail Prokhorov's headquarters), a Belarusian political strategist who worked with the headquarters of the Angela Merkel and Barack Obama, Vitaly Shklyarov, director of external relations of the Snob project Ksenia Chudinova, director Sergei Kalvarsky, former editor-in-chief of the Political News Agency Stanislav Belkovsky, human rights activist Marina Litvinovich, blogger and former member of the Russian Opposition Coordination Council Rustem Adagamov, Timur Valeev (head of the Open Elections project at Mikhail Khodorkovsky's Open Russia) and former VK press secretary Georgy Lobushkin. Also Demyan Kudryavtsev, whose family owned the newspaper Vedomosti, gave Ksenia advices related to the campaign.