Since early 2009, Socialist Alternative has been involved in building Students for Palestine, and campus activity, including the protests against the 2010 Gaza flotilla raid and helping fundraise for the Viva Palestina 5. In 2011, Socialist Alternative members were among 19 arrested in a Melbourne demonstration targeting Israeli-owned chocolate chain Max Brenner as part of the international Boycott, Divestment and Sanctions campaign against the state of Israel. The organisation has been criticised as being anti-Semitic by the Australasian Union of Jewish Students. Socialist Alternative maintains that Israel does not represent Jews, but simply claims to do so. The organisation insists that they "take a firm stand against all forms of racism". Socialist Alternative claims that they have "supported innumerable protests against anti-Semitic bigots such as the Holocaust denier David Irving" and believes that Israel's most strident critics are often Jewish themselves, citing Jewish Marxists Leon Trotsky and Rosa Luxemburg in their opposition to Zionism, who saw it as an imperialist ideology.