The 100 metres is typically considered one of the blue ribbon Olympic track and field events, and of the Olympic Games as a whole. The Olympic 100 m finals, particularly the men's, are among the most popular events from any sport at the Olympics – the 2012 Olympic men's 100 metres final was the most watched event at the London Games by British audiences (with 20 million television viewers) while in the United States that event was the third-most viewed Olympic clip.