Richard Robert Donnelley established his company in downtown Chicago, which in 1870 became the Lakeside Printing and Publishing Company. The business was destroyed in the Great Chicago Fire of 1871. After a series of reorganizations and expansions, Donnelley built the Lakeside Press Building on Plymouth Court, and in 1902 began construction of the R.R. Donnelley and Sons Co. Calumet Plant on 21st Street and Calumet Avenue. The company aimed to produce books and periodicals with impressive modern design and mass printed commercial and reference materials. Lakeside Press produced Encyclopædia Britannica, "Time Magazine", "Life Magazine", promotional literature for the Model T Ford, catalogs for Sears Roebuck, among others. The Press produced high quality collectible editions for the Chicago Caxton Club and the Limited Editions Club. Donnelley was the official printer for the 1933–1934 World's Fair, "A Century of Progress," which took place on the Lake Michigan lakefront just to the east of the plant. The company designed and printed official tickets, postcards, posters, brochures, and magazines which displayed the company's distinctive modernist design. " The company eventually became a global provider of printing and print-related services. From 1922–1945, the Director of Design and Typography was William A. Kittredge, who commissioned other well-regarded artists and designers, such as Rudolph Ruzicka, Edward A. Wilson, and W.A. Dwiggins.