After her long-lasting creative break, which was caused by the dramatic and stormy events in Ukraine, Ruslana presented her new single "It's Magical / Я люблю" at the Eurovision Grand Finale in Kyiv on 13 May 2017. The new music style combines tender cradle songs with brisk exotic melodies and rhythms. The original, exotic manner of singing which forms the basis of the soundtrack Ruslana acquired on sometimes extreme expeditions into the Carpathian Mountains. The song was released in an English ("It's Magical") and a Ukrainian version ("Я люблю" / "Ya lyublyu" / "I Love").