The blackbirding era began in Fiji in 1865 when the first New Hebridean and Solomon Islands labourers were transported there to work on cotton plantations. The American Civil War had cut off the supply of cotton to the international market when the Union blockaded Confederate ports. Cotton cultivation was potentially an extremely profitable business. Thousands of European planters flocked to Fiji to establish plantations but found the natives unwilling to adapt to their plans. They sought labour from the Melanesian islands. On 5 July 1865 Ben Pease received the first licence to provide 40 labourers from the New Hebrides to Fiji.