In 2019, PP's Isabel Díaz Ayuso hired MAR as consultant vis-à-vis the campaign for the 2019 Madrilenian regional election. In January 2020, months after the investiture of Díaz Ayuso as regional president, she appointed Miguel Ángel Rodríguez as Chief of Staff, reportedly to the despair of her vice-president Ignacio Aguado, whom Miguel Ángel Rodríguez had previously dubbed as "the disloyal one".