Archaia Entertainment, in collaboration with The Jim Henson Company, announced in 2012 it was developing a prequel graphic novel about the story of how Jareth became the Goblin King. Project editor Stephen Christy described the graphic novel as "a very tragic story" featuring a teenaged Jareth, and not featuring Sarah or Toby. Prior to his death in early 2016, David Bowie was approached by Archaia in order to seek permission to use his likeness, and ascertain if he wished to have any involvement in the project. As a creative consultant on the project, Brian Froud was involved in producing character designs. The official synopsis states the plot revolves around Jareth's "attempt to rescue his true love from the clutches of the wicked and beautiful Goblin Queen."