The album's title track served as its first single, and topped the Hot 100 chart for six consecutive weeks. It attracted the attention of conservative organizations who complained that the song and its accompanying video promoted premarital sex and undermined family values, and moralists sought to have the song and video banned. Madonna received huge media coverage for her performance of "Like a Virgin" at the first 1984 MTV Video Music Awards. Wearing a wedding dress and white gloves, Madonna appeared on stage atop a giant wedding cake and then rolled around suggestively on the floor. MTV retrospectively considered it one of the "most iconic" pop performances of all time. The second single, "Material Girl", reached number two on the Hot 100. While filming the single's music video, Madonna started dating actor Sean Penn. They married on her birthday in 1985.