Birkin Cars was formed in 1982. Founder John Watson, an automotive enthusiast, was a fan of the classic Lotus Seven. However, the car had since finished production from the manufacturer and could no longer be purchased as new. Through the early 1980s, Watson developed and built his own version of the Seven. The cars were unveiled to the public at the 1983 South African Grand Prix. The first shipment of completed S3 Roadsters were delivered directly to be sold at Lotus car dealerships.