In February 2013, Universal chairman Adam Fogelson said the film "could be ready to release ... as early as next summer." The studio initially announced an August 1, 2014, release. However, in November 2013, it was pushed back to February 13, 2015, in time for Valentine's Day. "Fifty Shades of Grey" was first screened at the 65th Berlin International Film Festival on February 11, 2015. The film was released in 75 IMAX screens across the US on February 13, 2015.