Mon Laferte announced the release of "Plata Ta Tá" on November 14, 2019, the same day the 20th Annual Latin Grammy Awards were celebrated and her album "Norma" won in the category Best Alternative Music Album. Laferte uncovered her breast with the phrase "En Chile torturan, violan y matan" (In Chile they torture, rape and kill) in response to the repression to Chilean protesters by the government.