The Latin music scene in Canada began with the immigration of Hispanic people in Toronto, Montreal, Quebec, and Vancouver. Because of the large immigration move to these cities, "Billboard" magazine called this a "huge potential" for the popularity of Latin music in Canada. It wasn't until the 1994 FIFA World Cup Final, where Hispanics took to the streets of Toronto dancing to Latin music, that inspired record companies to begin commercializing and marketing Latin music in Canada. The marketing of Latin albums began shortly afterwards with Sony Music Canada, Warner Music Canada, and Sunrise Records at select outlets. Shortly afterwards, Sunrise Records sponsored "Viva¡ Musica", a four-night Latin music show on the Canadian TV channel TeleLatino. A report published by "Billboard" magazine showed that unsigned Latin music acts in Canada were easily selling thousands of copies by 1995. Since at least 1999, Hispanic artists have gained popularity at nightclubs, radio airplay, festivals, and TV appearances. Latin music albums were once only localized in Toronto and Montreal where music companies and shops exclusively marketed Latin music towards Hispanic consumers. They believed that in order to promote sales of Spanish-language albums among Canadians, Hispanics would be the first targeted group to build commercial success.