Church announced the album's release on July 13, 2018, via a livestream to his fanclub, the Church Choir. The lead single, which is the title track, was shipped to radio a day prior to this announcement. The album consists of 11 songs, and Church revealed the tracklisting on a pre-order page on his website. As with all of his previous albums, it was produced by Jay Joyce. Church said that the album's title came from the emotions he felt after the 2017 Las Vegas shooting; he told "Rolling Stone" that "I got a little bit desperate in there to just find an album, because it was not fucking happening."