Prior to going into the 2010–11 season Hamelin said he was using the year to focus on new techniques for Sochi 2014, while not worrying about winning as much during the current season. Hamelin specifically said that "My goal is to try new strategies to make myself more dangerous for 2014...Now it's not to win medals, but to work on things that are difficult mentally – to put myself in situations where I'm not always in control, so that even if I'm last, I won't panic and do stupid things." Hamelin was mostly focusing on trying to medal in the longer distances, though he has been dominant in the 500 m the South Koreans have continued to own the longer distances, something Hamelin hoped to change. Despite a quiet year on the World Cup, Hamelin finished the 2011 World Championships with a gold in the relay and three silvers, including a second place overall finish. These medals saw an achievement in Hamelin's preseason goals of finding ways to win podium positions in the longer distances again.