The pattern is believed to have become well known during the period of Leonid Brezhnev's leadership. In the middle of the 1990s some humorously predicted that bald Gennady Zyuganov would "inevitably" win the 1996 presidential election and thus replace non-bald Boris Yeltsin. In modern Russia the pattern is a frequent subject for jokes and cartoons. It is often used in political journalism: