The massive structure on the right bank of the Main, immediately adjacent to Frankfurt's east port ("Osthafen"), was designed by Martin Elsaesser as part of the New Frankfurt-project. It was inaugurated on 25 October 1928. With a length of 220 m, a width of 50 m and a height of 17 to 23 m (722 by 164 by 55 to 75 ft), it was the city's largest architectural unit at the time. It provided 13,000 square metres (140,000 ft2) of space for a total of 130 stalls, most of which served large-scale customers, such as hospitality businesses or retailers. The building, and its surroundings, also hosted offices and storage space for wholesalers, shipping companies and agencies.