When Ripley first displayed his collection to the public at the Chicago World's Fair in 1933, it was labeled Ripley's Odditorium and attracted over two million visitors during the run of the fair. (In an apparent promotional gimmick, beds were provided in the Odditorium for people who "fainted" daily.) That successful exhibition led to trailer shows across the country during the 1930s, and Ripley's collections were exhibited at many major fairs and expositions, including San Francisco, San Diego, Dallas, and Cleveland. In New York City, the famed Times Square exhibit opened in 1939 on Broadway. In 1950, a year after Ripley's death, the first permanent Odditorium opened in St. Augustine, Florida. The Odditorium is housed in the Castle Warden, built in 1888 by an associate of Henry Flagler, President of the Florida East Coast Railway.