During the 2019 NBA All-Star Weekend in Charlotte, North Carolina, Dreamville held multiple events scheduled for the weekend, starting with an exclusive limited edition merchandise pop-up shop, a Dreamville brunch, and a private concert featuring the artists on the label taking place after the All Star game – which J. Cole was the halftime show performer. During the free concert, they previewed a few songs from the album. The entire Dreamville roster was featured on the cover of "XXL" magazine's spring 2019 issue, shot by photographer Jonathan Mannion. JID spoke with the magazine talking about the album saying "that’s the most creative shit I ever did. I want to do this for the rest of my life—just collab and record, be around creatives and shit. It’s all respect, all love, no egos. You making relationships with people outside of if you get a song done. Y’all probably exchange numbers. And that’s cool ’cause I like to have a conversation before I jump into creating."