The music video for "God Control" was released on June 26, 2019. It was directed by Jonas Åkerlund, who had previously worked with Madonna in videos such as "Ray of Light" (1998), "Music" (2000), "American Life" (2003) and "Bitch I'm Madonna" (2015). It counted with the appearances of drag queen Monét X Change, actress Sofia Boutella, and YouTuber Gigi Gorgeous. It opens with a text reading "The story you are about to see is very disturbing. It shows graphic scenes of gun violence. But it's happening every day. And it has to stop". Told through flashbacks in reverse chronological order, it begins with Madonna as her alter ego Madame X, wearing a short black wig and sitting at a typewriter typing the song's lyrics, interspersed with footage of the shooting at a New York Studio 54-like nightclub. These scenes were said to have evoked the 2016 Orlando nightclub and 2018 Thousand Oaks shootings. The video then moves backwards in time and shows Madonna getting ready to go out; she's wearing a 1970s-inspired gold pantsuit and a blonde bob wig. Other scenes feature Madonna being assaulted on her way to the nightclub, a children's choir singing at a church vigil and footage of protests against guns and the NRA. It ends with the phrase "Wake Up", and a quote from civil rights activist and Black Panther member Angela Davis, "I am no longer accepting the things I cannot change. I am changing the things I cannot accept".