To promote the song, Martin performed it for many television programs and award shows, including the 1998 FIFA World Cup Final. His performance at the 1999 Grammy Awards was greeted with a massive standing ovation and received acclaim from critics. It is known as a game-changer for Latin music worldwide, being credited as ushering in the "Latin explosion". Martin's performance of the song during the first inauguration of George W. Bush was also ranked as one of the "Best Inauguration Performances of All Time" by several sources. Multiple artists contestants on various music talent shows have covered the song, including Carlito Olivero and Alondra Santos.