The 2017 exhibition match between Floyd Mayweather Jr. vs. Conor McGregor garnered major mainstream attention, in-part due to the celebrity status of UFC fighter Conor McGregor. The event received 4.3 million domestic buys; the second-highest buy rate in pay-per-view history. In the same year, Top Rank began a multi-year broadcasting agreement with ESPN, in which the network would broadcast events airing across its linear and digital properties, and an option to carry events on pay-per-view. ESPN would extend the agreement through 2025 on August 2, 2018.