In October 2009, Pincus started Zynga.org, which is "committed to transforming the world through virtual social goods." Zynga.org has since raised more than $20 million for more than 50 international nonprofits by occasionally selling virtual goods for charitable causes. During his time at Zynga Pincus created features for several gaming sites that allowed players to donate to the San Francisco Society for the Prevention of Cruelty to Animals (SPCA); two organizations in Haiti, FATEM and Fonkoze, raising $427,000 in less than three weeks in October 2009. In January 2010 Zynga.org had raised $1.5 million in five days for Haiti Earthquake relief. The money was distributed within just two days. The total Zynga.org raised during 2010 for earthquake relief in Haiti was $3 million. In 2011 they raised an additional $2 million for rescue efforts in Japan after the earthquake and tsunami that devastated the country.