The song was the finale to "" in 2009. This song was also performed on 19 November 2009 for Children in Need on "Children in Need Rocks the Royal Albert Hall", where Gary Barlow dedicated it to his father, who had died 5 weeks earlier. Take That performed the song at the London 2012 Olympic Games Closing Ceremony whilst the Olympic Flame was extinguished. The band's performance of the song during the closing ceremony was lauded as inspirational, in light of the loss of Barlow's stillborn daughter Poppy a week before.