Labonte began the 2007 season with a 21st-place finish in the Daytona 500, after avoiding the many accidents the race had. Labonte would end the year with no Top 5's and only three Top 10's. However, due to a more consistent season, he finished 18th in the standings, a three-position improvement over 2006. In November, Labonte formed a full-service marketing agency, Breaking Limits, which is based in Huntersville, North Carolina.