After Eurovision, Mukuchyan guest-starred on a number of Armenian television shows. In June 2016, the Mukuchyan sisters attended Sónar, a three-day summer electronic music festival in Barcelona. Mukuchyan was guest singer at the July 2016 Armenian Street Festival in London where she performed with duduk player Gevorg Karapetyan. In September, she performed a solo concert for the launch of Armenian Evocabank's advertising campaign. She was named Armenia's entertainment ambassador at the 19 November 2016 Pan Armenian Entertainment Awards at the Microsoft Theater in Los Angeles, where she performed "LoveWave" and a new single, "Amena". "Amena", which Mukuchyan said is a song about women and their transformation, inner struggles and values, was released five days later. Its music video, produced by Mukuchyan, was released in April 2017. She was a jury member on the first season of "Depi Evratesil" ("To Eurovision"), a television series selecting the Armenian entrant for the 2017 Eurovision Song Contest. Her final act, Vahe Aleksanyan, finished fifth in the contest with 48 points.