Lovato first performed the single at a gay bar in New York City on October 15, 2015. To celebrate the release of their fifth album "Confident", Lovato surprised their fans the next day with an acoustic performance of the title track in Times Square. On October 17, 2015, Lovato performed a "Cool for the Summer" and "Confident" medley on "Saturday Night Live" during the series' forty-first season. Lovato also performed the song on "Good Morning America" on October 29, 2015 and on "The Tonight Show" the following day. On November 6, 2015, they performed "Confident" on "Idol". Furthermore, Lovato performed the song at the 2015 BBC Radio 1's Teen Awards on November 8, 2015. On November 14, 2015, "Confident" was a part of Lovato's setlist at the 2015 106.1 KISS FM Fall Ball. Lovato later performed the song at the 2015 American Music Awards on November 22, 2015 and included it in their setlist during the 2015 Jingle Ball Tour.