According to the singer Neil Tennant, the song concerned the insincerity of how President George H. W. Bush's speeches at the time of the First Gulf War utilised Winston Churchill's wartime rhetoric, in a manner similar to how artists sample music from other artists. The music video alternately features Neil Tennant and Chris Lowe as a pair of doctors, a pair of soldiers in , a judge presiding over Oscar Wilde (the line "And I my lord, may I say nothing?" is a close paraphrase of Wilde's comment after being sentenced to hard labour for homosexual practices) and a football referee and fan.