In 2019 FCA involved Sting and Shaggy for the new 500X campaign, called “Just one lifetime”, as part of brand 120th anniversary. The campaign was initially conceived as a music video treatment, and it was then re-cut as a 90-second spot. The song was included in the album &lt;a href="44/876"&gt;[‘44/876’&lt;/a&gt;], winning the 2018 Grammy Award, as Best Reggae Album.