Keys appeared on the "Daily Show with Trevor Noah" on June 15 2020, to talk about the song and the killings of Mike Brown and Sandra Bland, where she stated that "you hear their stories in these lyrics and the devastating thing is that it's never not going to be relevant". Keys officially announced the song on Twitter on June 19, 2020, posting the cover art, and a message explaining the inspiration and meaning of the song. The songs release coincided with Juneteenth and amid weeks of civil unrest across the United States in response to police brutality against African Americans. While posting the single on her Twitter account, Keys commented on its relevancy and condemned "the destructive culture of police violence" as senseless as the song's titular phrase. "Sometimes I don't have the words and music is the only thing that can speak", she went on to say.⁣ "I hope this speaks to you."