However, by mid-afternoon, Claman's representatives announced they had sold the broadcast rights in perpetuity to CTV, to be used on TSN, RDS hockey broadcasts and possibly on CTV's coverage of Olympic hockey at the 2010 Winter Olympics. CTV opted not to use the theme during the Olympics, however, and instead used "I Believe" for all events including hockey. "The Hockey Theme" was played as part of the 2010 Winter Olympics closing ceremony (the ceremony itself, not as the broadcast's theme music); as the ceremonies were aired internationally, the composition received rare worldwide exposure.