The Eurovision Song Contest is an annual competition held among active member countries of the EBU. The contest, which has been broadcast every year since its début in 1956, is one of the longest-running television programs and most watched in the world. It is the world's largest music festival, with viewing rates of 100-600 million recorded. In 2004, Rouvas won third place with the song "Shake It", which was tied for the highest placement Greece had ever received in the contest since the 1974 début, up until that year. In 2006, Rouvas would go on to host the contest in Athens along with hostess Maria Menounos. Rouvas will also be Greece's representative in the 2009 contest with the song "This Is Our Night" in May in Moscow, Russia.