By May 2009, "The Tree of Life" had been sold to a number of international distributors, including EuropaCorp in France, TriPictures in Spain, and Icon in the United Kingdom and Australia, but lacked a US distributor. In August 2009, it was announced that the film would be released in the US through Apparition, a new distributor founded by River Road Entertainment head Bill Pohlad and former Picturehouse chief Bob Berney. A tentative date of December 25, 2009 was announced, but the film was not completed in time. Organisers of the Cannes Film Festival made negotiations to secure a premiere at Cannes 2010, resulting in Malick sending an early version of the film to Thierry Fremaux and the Cannes selection committee. Though Fremaux warmly received the cut and was eager to screen the film at his festival, Malick ultimately told him that he felt the film was not ready. On the eve of the 2010 Cannes Film Festival, Berney suddenly announced his departure from Apparition, leaving the company's future uncertain. Pohlad decided to keep "The Tree of Life" at Apparition, and after significant restructuring, hired Tom Ortenberg to act as a consultant on its release. A tentative plan was made to release it in late 2010, in time for awards consideration. Ultimately, Pohlad decided to close Apparition and sell rights to the film. Private screenings of the film to interested parties Fox Searchlight Pictures and Sony Pictures Classics took place at the 2010 Telluride Film Festival. On September 9, Fox Searchlight announced their acquisition of the film from Pohlad's River Road Entertainment. The film opened in limited release in the United States on May 27, 2011.