During his six-year tenure, Trijbits established key initiatives such as the digital shorts programme and backed films that won prestigious awards such as "Bloody Sunday"" &amp; 'The Magdalene Sisters "winning the" Berlinale Golden Bear "and the" Venice Golden Lion, respectively, "showcased new talent and broke new ground with "This Is Not a Love Song"). In 2006 Trijbits celebrated a double win at the Cannes Film Festival for Ken Loach's "The Wind That Shakes the Barley" and Andrea Arnold's "Red Road".