Richard Adam Ludwin (May 27, 1948 – November 10, 2019) was an American television executive and former vice president at NBC Television. He is notable as the executive who backed Jerry Seinfeld's series "Seinfeld", which went on to become one of the most popular and successful television sitcoms of all time. During his 31 years at NBC, Ludwin worked with every "The Tonight Show" host—Steve Allen and Jack Paar, albeit after their time on "Tonight", as well as Johnny Carson, Jay Leno, Conan O'Brien, and Jimmy Fallon. He also helped guide the network through the Conan O'Brien and Jay Leno conflict in 2010.