After divorcing Vollmöller, Norina married Georges V. Matchabelli, the Georgian prince and diplomat, in Stockholm, Sweden, in 1917. Georges was the Georgian ambassador to Italy until the 1921 Bolshevik takeover of Georgia, and lived in Rome. The couple moved to the United States in 1923. Georges was an amateur chemist and with Norina co-founded the now-famous perfume company "Prince Matchabelli" in 1926. In 1933, the couple divorced. Georges died in 1935 and in 1936 Norina sold the company to Saul Ganz for $250,000.