In 2004, Pelevine set up a theatre production company, First Act Productions, which is based in London. She wrote "In Your Hands", a play based on the events of the Moscow theater hostage crisis. It was first staged in October 2006 in North London at the New End Theatre. The Russian version of "In Your Hands", directed by Skanderbek Tulparov, had its premiere at the Russian Dramatic Theatre in Makhachkala, Dagestan, in April 2008 and was banned after its opening night performance by the President of Dagestan, Mukhu Aliyev, who attended the performance. Reuters covered the event that was picked up by many major global media outlets.