The second episode, aired on 30 April, achieved an audience of 1.39m (10.5%). By the fourth episode, the viewing audience had declined to 900,000 viewers (a 5.9% audience share). Because the show has been so poorly received, BBC One decided to reschedule it to an earlier timeslot, beginning on 14 May. Don't Scare the Hare was moved from 17:25 to 16:40, while the second series of "So You Think You Can Dance?" – whose ratings have also struggled – was aired earlier. The schedule change was spurred on by the broadcast of the "2011 Eurovision Song Contest", which aired on 14 May. On the previous day, 13 May, the BBC had announced that the series would be cancelled after only three episodes had been aired. Speaking about the programme on an edition of "BBC Breakfast", the BBC's entertainment controller Mark Linsey said: "Obviously Hare is not going well. It was a huge risk we took – it’s co-hosted by an animatronic hare – and while it’s proved successful with children, we were hoping there would be enough knowingness within the show to draw in the adults. There wasn’t enough of that, which is where it fell down." The final 3 episodes which hadn't aired were rescheduled for October.