Firearms manufacturers such as Davide Pedersoli and Shiloh Rifle Manufacturing Company have credited these movies with an increase in demand for those rifles. As a result of the popularity of the film, a Sharps match is held annually in Forsyth, Montana known as the "Matthew Quigley Buffalo Rifle Match". Originally a 44-inch target was placed at 1,000 yards for each shooter, reminiscent of a scene from the movie. The match is billed as the "biggest rifle event shooting in Eastern Montana since the Custer Massacre" and has since developed into a two-day competition with eight shots for score on six steel silhouette targets at ranges from 350 to 805 yards.