Despite an initial anti-establishment feeling, interest in the campaign waned in the last days due to the performance of the Iceland national football team in the Euro 2016. Like his predecessor, Guðni is opposed to membership of the European Union. In the final debate the day before the vote, he said the result of the Brexit vote changes "much for the better for us Icelanders", implying that the European Economic Area agreement that non-EU members Norway and Iceland have with the EU could play a more important role with the United Kingdom on board. His campaign promises included vowing to "modernise political life" and give voters a chance of direct democracy initiatives.