Upon its release, music critics received "Yo" with positive reviews, commending its experimental nature and the resulting expansion of Inna's artistry. To promote the album, five singles were released from September 2018 to May 2019—"Ra", "Iguana", "Sin Ti", "Tu Manera" and "Te Vas". Of these, "Iguana" experienced commercial success in Romania, peaking at number four on the country's Airplay 100 chart. In addition, Inna made several public appearances in the United States and Mexico to promote "Ra", such as the 2018 Telehit Awards and 19th Annual Latin Grammy Awards, alongside promotion through Inna's inclusion in magazines such as "Rolling Stone" and "Vogue México y Latinoamérica". A music video directed by Bogdan Pǎun was filmed for each of the album's tracks, which feature the singer embodying different women as part of independent storylines.