In November 2018, several trademarks were filed in Jacksonville, Florida that indicated the launch of a new wrestling promotion. On January 1, 2019, All Elite Wrestling (AEW) was unveiled during a conference in Jacksonville, with Cody revealing that he, along with Matt and Nick Jackson of The Young Bucks and Kenny Omega, would serve as Executive Vice Presidents, as well as on-air talent. Both Cody and The Young Bucks signed five-year contracts with the promotion. At their inaugural event on May 25, Double or Nothing, Cody defeated Dustin Rhodes. On June 29 at Fyter Fest, Cody wrestled Darby Allin to a time limit draw. After the match, Rhodes was attacked by Shawn Spears and struck with a chair shot that caused Rhodes to bleed heavily from the back of his head. While Rhodes did not suffer a concussion, he did require 12 surgical staples. Spears' actions would be condemned by MJF, Cody's self-proclaimed best friend. MJF would later become Cody's cornerman for his matches.