The attraction used an updated WEDway system based on the WEDway used for the Ford Magic Skyway at the 1964–65 New York World's Fair. When Disney asked Ford Motor Company to continue sponsorship by sponsoring Disneyland's new PeopleMover, they declined, because Ford was reluctant to support technology that appeared to replace the automobile. Goodyear was then approached to sponsor it, and accepted. The wheels used in the WEDway system were replaced by Goodyear's tires. The PeopleMover's logo was then fashioned after Goodyear's logo, sharing a similar typeface. Goodyear sponsored the PeopleMover from its opening until December 31, 1981. However, Goodyear's instrumental "Go Go Goodyear" advertising jingle still served as part of the attraction's soundtrack until at least 1990.