In 2013, Kenseth was replaced by rookie Ricky Stenhouse Jr.. Stenhouse inherited Kenseth's sponsorship, while adding primary support from Nationwide Insurance to cover the unfilled races. Stenhouse had shown promise, as he finished 12th at the 2013 Daytona 500. Through the first 17 points races, his highest finish had been 11th. He also finished second in the Sprint Showdown. Stenhouse's best finish of the entire season was a third-place finish at Talladega in October.