In David Purley hired a March 731 and with backing from his family's refrigeration company LEC Refrigeration, made a largely unsuccessful attempt at Formula One. Purley and the team made their debut in Monaco where the fuel tank broke. Purley did not make the restart at the British GP after he spun off. It was at the 1973 Dutch Grand Prix, however, where Purley carried out arguably his most memorable actions. Upon witnessing a crash which left fellow British driver Roger Williamson trapped in his overturned and burning car, Purley abandoned his own race and attempted to save Williamson, who was participating in only his second Formula One race. Purley later recalled that upon arriving at the scene, he heard Williamson crying for help as the fire began to take hold. Purley's efforts to right the car and extinguish the flames were in vain as he received no help from nearby track marshals or emergency workers, in spite of attempts to encourage them, and other passing drivers, to come to his aid; Williamson died from asphyxiation. Because the marshalls were not wearing fire resistant clothing and the passing drivers believed that Purley was attempting to extinguish his own car, having escaped a fiery crash unharmed; they had no idea that a second driver was involved. The team took their first finish at the German GP. Purley also finished in Italy.