"Loving" premiered at the Cannes Film Festival, on May 16, 2016 in Cannes, France, where it had been selected to compete for the Palme d'Or, before screening at the Champs-Élysées Film Festival, in which it had been selected to open, on June 7, 2016. On May 16, 2015, it was announced that Mars Distribution had acquired distribution rights to the film in France. On February 13, 2016, "Deadline Hollywood" announced at the Berlin International Film Festival that Focus Features had acquired distribution rights to the film, including distribution in North America and international territories, such as the United Kingdom, Germany and Latin America.