Opened on 29 June 1960, it was designed as a drama studio and had customised panels and fittings. The walls were slightly thicker to insulate it from noise from the Hammersmith &amp; City line (then still part of the Metropolitan line) of the London Underground. It was the first studio to be completed and was upgraded to colour in 1969. Studio 3 currently broadcasts ITV programmes "Good Morning Britain" and "This Morning". It was one of two studios that hosted the Eurovision Song Contest 1963 the other being Studio 4.