Scarpa developed, produced and directed the Webby Award winning first GRAMMY Live as a participatory online experience for the 52nd Annual GRAMMY Awards. It contained 72 hours of continuous live streaming video coverage on GRAMMY.com, six hours of streaming on Myspace (Jan. 30-31), and 6 hours of streaming on www.cbs.com (January 31). There were 3.8 million unique visitors to the website who consumed more than 140,000 hours of video during a 3-day period. Subsequently, the video on-demand assets of the program have garnered over 10 million viewers to date in over 150 countries and are partially credited with driving a record increase in viewership of the CBS broadcast to 25 million homes for the three-hour telecast.