Critical responses to "24K Magic" were generally favorable; many reviewers noticed the change of style, focusing on contemporary R&amp;B and the improvement on the production. Others criticized the detachment from the casual listener and the lack of "vulnerability" from his previous ballads. At the 2018 Grammy Awards "24K Magic" won seven Grammy Awards, including Album of the Year and Best R&amp;B Album, whilst the title track won Record of the Year and "That's What I Like" won Song of The Year at the same ceremony. Several publications listed the album as one of the best records of the year and the Associated Press named it as the tenth-best album of the 2010s. The album was also promoted through the 24K Magic World Tour (2017–2018).