During the December 2014 press conference announcing the start of filming, Aston Martin and Eon unveiled the new DB10 as the official car for the film. The DB10 was designed in collaboration between Aston Martin and the filmmakers, with only 10 being produced especially for "Spectre" as a celebration of the 50th anniversary of the company's association with the franchise. Only eight of those 10 were used for the film, however; the remaining two were used for promotional work. After modifying the Jaguar C-X75 for the film, Williams F1 carried the 007 logo on their cars at the 2015 Mexican Grand Prix, with the team playing host to the cast and crew ahead of the Mexican premiere of the film.