The bridge is close to the Pont de l'Alma tunnel where Diana, Princess of Wales and three others were involved in a fatal car crash on 31 August 1997. They were being chased by paparazzi, and their chauffeur was driving under the influence of alcohol. The "Flame of Liberty" (completed in 1987), at the bridge's north end has become an unofficial memorial to Diana. The square is now officially named place Diana.