The trilogy's online promotional trailer was first released on 27 April 2000, and set a new record for download hits, registering 1.7 million hits in the first 24 hours of its release. The trailer used a selection from the soundtrack for "Braveheart" and "The Shawshank Redemption" among other cuts. In 2001, 24 minutes of footage from the series, primarily the Moria sequence, was shown at the 54th Cannes Film Festival, and was very well received. The showing also included an area designed to look like Middle-earth.