The first accompanying music videos for the original song and Pablo Flores remix were filmed in La Boca, and aired in 1995. A re-made version of the video for the remix was filmed in Paris and directed by Memo del Bosque. It aired in 1998 and depicts Martin walking around the city and dancing in the streets. To promote the song, Martin performed it on several television programs and award shows, including both the Grammy Awards and the Brit Awards in 2000. Multiple contestants on various music talent shows have covered the song, including Carlito Olivero.