"The Magazine of Art" itself started publication on 25 April 1878, the same year as the Exposition Universelle in Paris, and was edited initially by Arthur J. R. Trendell until 1880. Editorship then passed in turn to Eric Robertson (1880–81), William Ernest Henley (1881–86), Sidney Galpin (1886) and Marion Harry Spielmann (1886–1904), who also edited "The Pall Mall Gazette". Within three years of starting publication, the magazine had become firmly established and now included art reviews. Artist Hubert Herkomer was persuaded to design a poster for the magazine which depicted the goddess of art on the steps of a temple with the great masters of art looking on in approval (see image above).