The influence of British culture and sports are widespread, particularly notable during the British Invasion, Cool Britannia, and more recently the Diamond Jubilee and 2012 Summer Olympics. The opening and closing ceremonies celebrated British culture and achievements with the world. London was the first city to host the modern Olympics three times. British media is broadcast internationally, notably the "BBC World Service", "BBC World News" and "The Economist" magazine. British film and literature have international appeal, and British theatre helps make London one of the most visited cities in the world. Schools and universities in Britain are popular destinations for students of other nations.