The team took up sponsorship from Graham-London before the , with its logo being shown on the BGP 001s' wing mirrors, including an agreement with Menna Casting. In addition, Monster Energy added its logo to Button's helmet from Silverstone onwards. However, Richard Branson indicated that Virgin was unlikely to continue its deal next season, citing cost as a hurdle. For the 2009 European Grand Prix, Virgin sported its Virgin Active logo.