"Cult of Personality" is a song by American rock band Living Colour, featured as the opening track and second single from their debut studio album "Vivid" (1988). The song was released on July 14, 1988, and reached No. 13 on the "Billboard" Hot 100 and No. 9 on the "Billboard" Album Rock Tracks chart. It won the Grammy Award for Best Hard Rock Performance at the 32nd Annual Grammy Awards. Its music video won the MTV Video Music Award for Best Group Video and MTV Video Music Award for Best New Artist.