Joseph and Rachelle Friedman, owners of electronic and music retailer J&amp;R, bought 15 Park Row in the 1990s. At the time, J&amp;R occupied several neighboring low-rise buildings on Park Row, and the Friedmans had demolished and replaced the neighboring building at the corner of Park Row and Ann Street. By 2000, plans were developed for a thorough renovation of the entire structure. The 1st through 10th floors would remain as commercial space, while everything above the 10th floor would be converted into 210 residential units, ranging from studio apartments to two-bedroom suites. Fogarty Finger and H. Thomas O'Hara restored the interiors. The initial renovations and residential conversions were completed by 2001, and the first tenants moved in during that May. However, the building was shuttered after the September 11, 2001, attacks and the resulting collapse of the World Trade Center; when the building reopened in March 2002, nearly half of the 70 tenants did not return, while there were 62 units available. The pair of apartments in the cupolas at the 28th through 30th floors were not renovated, and were offered for sale as unfurnished units in 2013.