Starovoytov served as the general secretary of the Soviet Union Ice Hockey Federation from 1969 to 1986. During that period, the Soviet Union national ice hockey team won three gold medals at the Winter Olympic Games, and 12 gold medals at the Ice Hockey World Championships. He negotiated with Joe Kryczka of the Canadian Amateur Hockey Association for the Soviet national team to play the Canada men's national ice hockey team in what became known as the 1972 Summit Series. The agreement was signed and announced on 18 April 1972, at the Hotel International Prague during the 1972 World Ice Hockey Championships, and approved by Bunny Ahearne and Fred Page of the IIHF. Starovoytov agreed to the eight-game series feeling that his Soviet players would be able to defeat Canadian professionals from the National Hockey League. His confidence was evident from an interview with journalist Red Fisher, where Starovoytov believed his country could win all eight games. Canada prevailed with four wins and a draw in eight games, but he was not deterred in having another competition. During the 1974 World Junior Ice Hockey Championships, Starovoytov approached Canadian leaders Jack Devine and Gordon Juckes, regarding having another series. The 1974 Summit Series was agreed to be a six-games series versus professionals from the World Hockey Association, but was later extended to eight games. The Soviets took the rematch with four wins and three draws in the eight games.