As the club changed their name to Società Sportiva Calcio Napoli on 25 June 1964 they began to rise up again, gaining promotion in 1964–65. Under the management of former player Bruno Pesaola, they won the Coppa delle Alpi and were back among the elite in Serie A, with consistent top-five finishes. Napoli came very close to winning the league in 1967–68, finishing just behind Milan in second place. Some of the most popular players from this period were Dino Zoff, José Altafini, Omar Sívori and hometown midfielder Antonio Juliano. Juliano would eventually break the appearance records, which still stands today.