In January 2008, her campaign for Democratic candidate Barack Obama included appearances in Iowa targeted at younger voters, an appearance at Cornell College, and a speaking engagement at Carleton College in Northfield, Minnesota, on Super Tuesday, 2008. Johansson appeared in the music video for rapper will.i.am's song, "Yes We Can" (2008), directed by Jesse Dylan; the song was inspired by Obama's speech after the 2008 New Hampshire primary. In February 2012, Johansson and Anna Wintour hosted a fashion launch of pro-Obama clothing, bags, and accessories, the proceeds of which went to the President's re-election campaign. She addressed voters at the Democratic National Convention in September 2012, calling for Obama's re-election and for more engagement from young voters. She encouraged women to vote for Obama and condemned Mitt Romney for his opposition to Planned Parenthood.