Concurrent with the Kinect improvements, Microsoft's Xbox hardware team had started planning for the Xbox One around mid-2011. Part of early Xbox One specifications was that the new Kinect hardware would be automatically included with the console, so that developers would know that Kinect hardware would be available for any Xbox One, and hoping to encourage developers to take advantage of that. The Xbox One was first formally announced on May 23, 2013 and shown in more detail at E3 2013 in June. Microsoft stated at these events that the Xbox One would include the updated Kinect hardware and it would be required to be plugged in at all times for the Xbox One to function. This raised concerns across the video game media: privacy advocates argued that Kinect sensor data could be used for targeted advertising, and to perform unauthorized surveillance on users. In response to these claims, Microsoft reiterated that Kinect voice recognition and motion tracking can be disabled by users, that Kinect data cannot be used for advertising per its privacy policy, and that the console would not redistribute user-generated content without permission. Several other issues with the Xbox One's original feature set had also come up, such as the requirement to be always connected to the Internet, and created a wave of consumer backlash against Microsoft.