The 1934 NFL Championship Game, dubbed the "Sneakers Game" because the Giants donned sneakers at halftime to get better traction, resulted in a 30–13 win on the field for the team but an even more important victory in the box office. Tickets for the game sold so fast that Mara decided to add 6,000 temporary seats on the sidelines and in other portions of the stadium, which resulted in the team taking in $64,504 from that game alone.