The song's accompanying music video, directed by Hype Williams, featured strobe-lit images of Rihanna and West, as well as Kid Cudi. It was given a discretionary warning by Epilepsy Action, stating that the video "potentially triggers seizures for people with photosensitive epilepsy". West and Rihanna performed the song at the 2011 NBA All-Star Game, while it was also featured in the promo for the same event.