Though he did not seek public office during the Perón era, Frigerio became a highly visible proponent of accelerated industrial growth and social progress, a combination of policies he described as developmentalism. Inspired by recent efforts in that direction such as Brazilian President Getúlio Vargas' "Estado Novo" and U.S. President Franklin D. Roosevelt's New Deal, Frigerio's concern that Perón's similar policies might be reversed following the populist leader's violent 1955 overthrow led him to re-open his former newsmagazine in 1956, naming it simply "Qué". "Qué" soon attracted prestigious contributors from Argentine intellectual life such as Arturo Jauretche, Raúl Scalabrini Ortiz, Jorge Sabato and Arturo Frondizi. Frondizi, the centrist Radical Civic Union (UCR)'s 1951 Vice Presidential nominee, soon developed a close friendship with Frigerio.