Hicks has been regularly involved in NBC's Olympic Games coverage. During the Summer Olympics, he is the stroke-by-stroke announcer for swimming, a role he has held since 1996, and was the play-by-play announcer for speed skating for the Winter Olympics in 2002, 2006 and 2010. He moved to alpine skiing for the 2014 and 2018 Games, taking over for the retired Tim Ryan, in addition to formerly serving as co-host of the Closing Ceremony. At the 2000 Summer Olympics, Hicks called diving, a role he returned to for a single day at the 2012 Summer Olympics in London, subbing for Ted Robinson, who was assigned to call the gold medal match in men's tennis on the same day. At the 2002 Winter Olympics and 2004 Summer Olympics, Hicks served as late-night anchor, although in 2004, Pat O'Brien served as late-night host for the first week of the games because of Hicks' swimming duties. Hicks also hosted the former CNBC show "The Olympic Show".