On 25 January 2010, the team's livery was unveiled publicly at the Mercedes-Benz Museum in Stuttgart, with Schumacher and Rosberg in attendance. The cars race in the traditional silver colours of Mercedes-Benz and retains Brawn GP sponsor MIGfx. In 2013, the team signed a multi-year deal with mobile company BlackBerry which ended after the 2015 season. The team also had other major partners such as Monster Energy, Puma, Swissquote (until 2014). Qualcomm, UBS, Epson, Bose &amp; Hugo Boss were added as sponsors in 2015, while Wihuri joined Mercedes together with Bottas in 2017. Before the 2017 Bahrain Grand Prix, Mercedes added software company Tibco as one of their partners. In 2018, Tommy Hilfiger took over from Hugo Boss as the team's clothing supplier with Hamilton becoming a brand ambassador for the company and participating in the #WhatsYourDrive Promotion.