Hurst and West Ham had a poor start to the 1963–64 season, and went on to finish in 14th place. However it was in the FA Cup where the team impressed. A comfortable 3–0 home win over Second Division Charlton Athletic was followed by another 3–0 home win over East End rivals Leyton Orient – though only following a tough 1–1 draw at Brisbane Road. Greenwood named the same 11 players, including Hurst, in all the club's seven FA Cup fixtures as West Ham progressed to the final. Hurst scored one against Charlton and two against Orient, and claimed another goal in the Fifth Round as West Ham beat Second Division Swindon Town 3–1 at the County Ground. Burnley provided a stern test in the quarter-finals, but a 3–2 home win took West Ham into the semi-finals, where they faced Manchester United at Hillsborough. West Ham won 3–1, with Hurst scoring the final goal of the game after being set up by Bobby Moore. West Ham faced Second Division Preston North End at Wembley in the 1964 FA Cup Final, and had to come from behind twice to win the match 3–2. Hurst scored his side's second equaliser with a header that bounced under the crossbar and ended up just over the goal line.