"Atlántida" was an early success, with a circulation of 45,000 of its maiden issue (March 7, 1918), and of 56,000 by the end of the year. Its chief competition was "El Hogar", printed by Editorial Haynes since 1904; "Atlántida" generally appealed to a more upscale readership, however. Advertisers secured space in the magazine months in advance, and news agents forfeited the right to return unsold copies. Adopting as one of its missions "the destruction of barbaric prejudices which purport women to be inferior," "Atlántida" featured watercolor images of debonair women on its covers, and featured a women's interest section, "En rueda de damas" ("Ladies' Round"). It also included sections on culture and the day's politics, notably "El salón de los pasos perdidos" (in reference to a pavilion in the Argentine Congress) and a special supplement printed following the 1930 Argentine coup d'état: "La Revolución del 6 de Septiembre". The magazine's editorials, titled "La vida que pasa" ("Life as It Happens") initially reflected Vigil's humanist views. These editorials opposed World War I, and advocated for the rights of poor children, the disabled, and Argentine Amerindians, among other traditionally disenfranchised groups.