Andrew House, CEO of Sony Computer Entertainment, explains that Sony hopes to use the PS Vita TV to penetrate the Chinese gaming market, where video game consoles have previously been prohibited. The PS Vita TV was released in five other Southeast Asian countries and the special region of Hong Kong on January 16, 2014. At E3 2014, the system was announced for North America and Europe, under the name PlayStation TV, for release in Q3 2014. Final release dates for the western release were announced at Gamescom 2014.