Prompted by the Paris "Exposition Universelle" (World Fair) of 1889, Leopold Sonnemann, publisher of the "Frankfurter Zeitung" newspaper, interested the Electrotechnical Society in the idea of an exhibition. The Society expressed an interest and started preparations in the same year. However, there was another consideration apart from the setting up of an international exhibition – Frankfurt had an urgent problem to solve. The construction of a central power station had been under discussion in the city's political and technical committees since 1886. However, agreement had still to be reached over the type of current, and opinions were divided between direct current, alternating current and three-phase current. It fell to the exhibition to demonstrate a commercially viable method for the transmission of electricity. Three-phase current with a minimal loss of 25% would be transmitted at high voltage from Lauffen am Neckar to Frankfurt. This took centre stage at the exhibition and was evidenced in the large three-section entrance gate. The central section took the form of an arch bearing the inscription "Power Transmission Lauffen–Frankfurt 175 km." Rectangular panels flanked the arch: the one to the right carrying the name of the "Allgemeine Electricitätsgesellschaft" ("AEG" – General Electricity Company), which had been founded in 1887; the left-hand panel displayed the name of the "Maschinenfabrik Oerlikon" (Oerlikon Engineering Works). The entire entrance was illuminated with 1000 light bulbs and an electrically powered waterfall provided a further attraction. With 1,200,000 visitors from all over the world, the exhibition was an out-and-out success. The cost of a one-day entry ticket for an adult amounted to a considerable 15 marks.