In 1932, a Jewish businessman of German extraction, Shmuel Yosef Holtzmann, provided financial backing for another attempt at resettling the area, through a company named El HaHar ("To the Mountain"). The kibbutz established there in 1935 was named Kfar Etzion, in his honor (the German word "Holz" means "wood", which is "etz" עץ in Hebrew). The 1936–1939 Arab revolt made life intolerable for the residents, who returned to Jerusalem in 1937. The Jewish National Fund organized a third attempt at settlement in 1943 with the refounding of Kfar Etzion by members of a religious group called "Kvutzat Avraham". Despite the rocky soil, shortage of potable water, harsh winters, and constant threat of attack, this group managed to succeed.