In an interview with "Billboard" at the 2014 Grammy Awards, Juicy J stated the video will be filmed "soon"; he added that it is "a major motion picture." He further teased the release by saying, "I can't really tell you because it's definitely going to be a surprise, but I'll tell you this much right here: you've seen her other videos, this one's gonna be just as big. Everything she does is like grade A."