In August 2019, Gjata premiered "A m'don" and went on to perform at the Sunny Hill Festival in Pristina, sharing stage with other acclaimed artists, such as Miley Cyrus, Calvin Harris and Dua Lipa. In October 2019, the Albanian broadcaster, Radio Televizioni Shqiptar (RTSH), announced that Gjata would compete in the 58th edition of Festivali i Këngës, the country's national selection competition for the Eurovision Song Contest 2020, with the song "Me tana". Gjata subsequently became the bookmakers and fans favourite to win the competition though in the grand final she finished in the second place. Returning after a year of absence, she released her follow-up single "Thirr" to coincide with her 34th birthday on 3 February 2021, which debuted at number one. The singer's third extended play "Çelu" was issued in April 2021. "Drandofilat", "Kunadhe" and "Mos u ngut" from the record peaked at number one on the Albanian Top 100, while both "A po vjen" and "Kur jemi dasht" reached the top 20. In June 2021, Gjata's next single, "Loti", went on to reach number one in Albania and continued its success abroad peaking at number 55 in Switzerland. Nevertheless, the singer's chart success ensued into July 2021 with the single "E di" featuring Kosovo-Albanian singer Yll Limani. In August 2021, the follow-up single "Papa", a collaboration with Romanian artists Sickotoy and Inna, had peaked at number 739 in the Commonwealth of Independent States.