With the Intercontinental Cup in danger of being dissolved, West Nally, a British marketing company, was hired by UEFA and CONMEBOL to find a viable solution in 1980; Toyota Motor Corporation, via West Nally, took the competition under its wing and rebranded it as the "Toyota Cup", a one-off match played in Japan. Toyota invested over US$700,000 in the 1980 edition to take place in Tokyo's National Olympic Stadium, with over US$200,000 awarded to each participant. The Toyota Cup, with its new format, was received with scepticism, as the sport was unfamiliar in the Far East. However, the financial incentive was welcomed, as European and South American clubs were suffering financial difficulties. To protect themselves against the possibility of European withdrawals, Toyota, UEFA and every European Cup participant signed annual contracts requiring the eventual winners of the European Cup to participate at the Intercontinental Cup, as a condition UEFA stipulated to the clubs' participation in the European Cup, or risk facing an international lawsuit from UEFA and Toyota. In 1983, the English Football Association tried organising a Club World Cup to be played in 1985 and sponsored by West Nally, only to be denied by UEFA.