Although the memorial had about 241,000 women veterans listed in its database in 2010, about 75 percent of all World War II women servicemembers (who might have been counted on to donate) had already died, and many others were ill and on limited incomes. A sharp drop in gift shop sales after the September 11, 2001, terrorist attacks and the onset of the Great Recession in 2007 also significantly hurt the memorial's finances.