Major rock music promoter Bill Graham, a Latin Music aficionado who had been a fan of Santana from its inception, arranged for the band to appear at the Woodstock Music and Art Festival before its debut album was even released. Its set was one of the surprises of the festival, highlighted by an eleven-minute performance of a throbbing instrumental, "Soul Sacrifice". Its inclusion in the "Woodstock" film and soundtrack album vastly increased the band's popularity. Graham also suggested Santana record the Willie Bobo song "Evil Ways", as he felt it would get radio airplay. The band's first album, "Santana", was released in August 1969 and became a hit, reaching No. 4 on the U.S. Billboard 200.