The film premiered at the 2016 Cannes Film Festival, included in the in Competition section. The film opened in Iran on 31 August, beginning in Tehran at an unconventionally early time of 6:45 am. It was also selected to play at the Toronto International Film Festival in September 2016, marking its first screening in North America. By 3 December, it grossed $4.2 million in Iran, the highest of any Iranian film to date.