Gaye was inspired by the Black Panther Party and supported the efforts they put forth such as giving free meals to poor families door to door. However, he did not support the violent tactics the Panthers used to fight oppression, as Gaye's messages in many of his political songs were nonviolent. The lyrics and music of "What's Going On" discuss and illustrate issues during the 1960s/1970s such as racism, police brutality, drug abuse, environmental issues, anti-war, and black power issues. Gaye was inspired to make this album because of events such as the Vietnam War, the 1967 race riots in Detroit, and the Kent State shootings, as well as the assassinations of Martin Luther King Jr. and Bobby Kennedy.