Cheung was a jury member at the 1997 Berlin Film Festival, the 1999 Venice Film Festival, the 2004 Hawaii International Film Festival, the 2007 Cannes Film Festival, and the 2010 Marrakech International Film Festival. And for the first time in its history, the 59th Cannes Film Festival (2006) used a photographic image of a real actress on its poster – that of Cheung.