After the tremendous success of managing and monetizing content on the internet, El Kazzaz decided to move a step further into the digital media industry, namely by creating his own online content. His objective was to create content that would succeed online and later move on to TV, reaching the largest possible number of viewers. Being lifetime friends with Bassem Youssef, El Kazzaz realized the talent Youssef had and decided to combine that talent with his expertise in digital entertainment to produce compelling content addressing the young Egyptian online community. Late in 2010, El Kazzaz and Youssef created a program discussing the different religious cults around the world. However, the project was never uploaded on YouTube due to the 2011 Alexandria bombings, that took place at the same time of the video production, making the topic too sensitive to address at the time.