Veltins owns the naming rights to the football stadium Veltins-Arena of German Bundesliga club FC Schalke 04 in Gelsenkirchen. It is one of the most modern stadiums in Europe. The stadium hosted the 2004 UEFA Champions League Final and five matches in the 2006 FIFA World Cup. The Kriesel curve at the Winterberg bobsleigh, luge, and skeleton track is named after the brewery.