The video begins with Del Rey performing as Marilyn Monroe in a re-enactment of Monroe's infamous 1962 performance of "Happy Birthday, Mr. President". The rest of the video depicts Del Rey as Jacqueline Kennedy and rapper ASAP Rocky as John F. Kennedy in re-enactments of home videos during which they party on yachts, lay out by the pool, and run on the beach with their two small children. The video ends with a re-enactment of the infamous Zapruder film showing Kennedy's assassination and Del Rey reading her monologue "And I Loved Him", which is written from the perspective of Onassis concerning her and Kennedy's relationship, with Del Rey saying how everyone loved him and insisting how she wished for him to stay but he just couldn't.