The seventh season premiered on September 26, 2010 and averaged 11.85 million viewers. The season saw new lows for the series reaching for the first time below 10 million viewers, and saw lows of 2.7 in the 18–49 demographic. For the first half of the season, ratings started strong averaging 12.3 million viewers and 3.9 in the 18–49 demographic which is similar to the second half of the sixth season. However, ratings declined in the second half of the season, after two contiguous episodes had to compete against the 68th Golden Globe Awards and then the 53rd Annual Grammy Awards. The show failed to recover to viewer levels hit in the first half of the season, and continued to receive 9–10 million viewers and 2.7–3.1 in the 18–49 demographic. This was the first time in its history that "Desperate Housewives" would not place in the twenty most watched shows of the season, although it would place in the twenty most-watched scripted shows.