Following the deadly shooting of five police officers in Dallas on July 7, 2016, Snoop Dogg and The Game organized and led a peaceful march to the Los Angeles Police Department headquarters. The subsequent private meeting with the mayor Eric Garcetti and police chief Charlie Beck, and news conference was, according to Broadus, "[...] to get some dialogue and the communication going [...]". The march and conference were part of an initiative called "Operation ", serving as a police brutality protest in response to the police shooting and killing of two black men, Philando Castile and Alton Sterling, whose killing prompted nationwide protests including those that led to the Dallas killing of police officers. Broadus stated that "We are tired of what is going on and it's communication that is lacking". Reports of attendance range between 50–100 people.