Steinlager was involved in yacht racing with the maxi-ketch "Steinlager 2", which was skippered by Peter Blake, won all six legs of the 1989–90 Whitbread Round the World Race, and again in 1995 with Team New Zealand with their "Black Magic" boat, which won the Americas Cup by beating Dennis Conner's defending boat Stars &amp; Stripes, also known as Young America, 5-nil in the finals' series. Steinlager, along with Toyota, ENZA, TVNZ and Telecom New Zealand, formed the "family of five" major sponsors of Team New Zealand in 1995 and again in their successful defence of the cup in 2000.