Hancock is a lifelong supporter of Stoke City. In September 2001, he paid £20,000 at Sotheby's Football Memorabilia auction in London for the FA Cup winner's medal awarded to Sir Stanley Matthews in 1953. Hancock sold the medal in November 2014 for £220,000. In 2007, he made an appearance on an edition of "Antiques Roadshow" recorded in Stoke-on-Trent, talking about some of the items in his collection of football memorabilia. He is also an avid cricket fan. He was interviewed by 6 Towns Radio about the 40th anniversary of Stoke's 1972 League Cup win.