During his ninth season in 1966, Taylor did not sign a new one-year contract and instead played out his option; he made no secret that it was likely his last season with the Packers. With the retirement of Jim Brown, he became the active leader in career rushing yards. He caught a career-high 41 passes that year but recorded the fewest rushing yards since his second season. The Packers finished atop the Western Division with a 12–2 record and defeated the Dallas Cowboys in the 1966 NFL Championship Game for their fourth NFL title in six years. In January 1967, Taylor and the Packers played in the first AFL–NFL World Championship Game, known retroactively as Super Bowl I, in Los Angeles Memorial Coliseum. They easily defeated the Kansas City Chiefs 35–10. Taylor was the top rusher of the game with 56 rushing yards and a touchdown on a Packer Sweep play, with his score being the first rushing touchdown in Super Bowl history. "It was just good blocking on a weak-side sweep play," said Taylor of his touchdown run. "It's a cakewalk when you get the blocking. It was just like we had been doing the last five or six years." The game was his final with the Packers.