The cover art was first shown on XXXTentacion's Instagram story on January 28, 2018, with the caption "coming soon". Later that day, he explained that:"This albums not about the words, it's about the feeling...it'll be very hard to understand, but very easy to listen to...it's not what you're expecting, even if you feel like you understand my music, be prepared to not understand this music."XXXTentacion released the song "Hope" on his SoundCloud on February 21, 2018, dedicated to the survivors of the Stoneman Douglas High School shooting. XXXTentacion later hosted a benefit show for the survivors on March 18, 2018, and offered condolences to the victims of the shooting. On February 25, 2018, after the release of "Hope", the rapper posted vague messages on social media accusing Canadian rapper Drake of threatening to murder him alongside crude photoshopped images of Drake. XXXTentacion proceeded to claim his accounts were hacked whilst there was speculation he was insulting the rapper for promotion of "Sad!" and “Changes”.