The Union is chaired by Yusuf Al-Qaradawi, an Islamist cleric close to the Muslim Brotherhood. Immediately after the outbreak of the Al-Aqsa Intifada, in October 2000, he established the Union of Good with the involvement of Hamas leadership to fund a "Campaign of 101 Days" with the purpose of aiding Palestinians in the PA-administered territories. Following its initial success, the Union of Good was institutionalized and has been active ever since.