In 2010, Bruton Smith (owner of Speedway Motorsports, Inc.), offered $20 million to any driver, IndyCar or NASCAR, who can win both the Indianapolis 500 and the Coca-Cola 600 on the same day starting in 2011, a feat that had never been accomplished. For 2011, the Indianapolis Motor Speedway moved the start time of the Indy 500 back to 12:15 PM EDT (prior to 2005, the engines started at 10:52 AM EST; under the modern schedule, engines start around 12:05 PM for a start around 12:15 PM), which re-opened the window for travel. Brad Keselowski suggested that he would consider answering the challenge in 2014. It was announced on March 4, 2014, that Kurt Busch would attempt to qualify for the 2014 Indianapolis 500, driving a fifth car for the Andretti Autosport team. Busch completed all 500 miles at Indy to finish sixth but dropped out of the 600 with a blown engine just past the 400-mile mark.