A key early hire was Edward R. Murrow in 1935; his first corporate title was Director of Talks. He was mentored in microphone technique by Robert Trout, the lone full-time member of the News Division, and quickly found himself in a growing rivalry with his boss White. Murrow was glad to "leave the hothouse atmosphere of the New York office behind" when he was dispatched to London as CBS's European Director in 1937, when the growing Hitler menace underscored the need for a robust European Bureau. Halberstam described Murrow in London as "the right man in the right place in the right era". Murrow began assembling the staff of broadcast journalists who would become known as the "Murrow Boys", including such men as William L. Shirer, Charles Collingwood, Bill Downs, and Eric Sevareid. They were "in [Murrow's] own image, sartorially impeccable, literate, often liberal, and prima donnas all". They covered history in the making, and sometimes made it themselves. On March 12, 1938, Hitler boldly annexed nearby Austria, and Murrow and the Boys quickly assembled coverage with Shirer in London, Edgar Ansel Mowrer in Paris, Pierre Huss in Berlin, Frank Gervasi in Rome, and Trout in New York. This bore the now-ubiquitous "News Round-Up" format.