Significant players from this era included the now-veteran Adelardo and regular goalscorers Luis Aragonés, Javier Irureta and José Eulogio Gárate, the latter winning the "Pichichi" three times in 1969, 1970 and 1971. In the 1970s, Atlético also recruited several Argentine players, signing Rubén Ayala, Panadero Díaz and Ramón "Cacho" Heredia as well as coach Juan Carlos Lorenzo. Lorenzo believed in discipline, caution and disrupting the opponents' game, and although controversial, his methods proved successful—after winning La Liga in 1973, the club reached the 1974 European Cup Final. On the way to the Final, Atlético knocked out Galatasaray, Dinamo București, Red Star Belgrade and Celtic. In the away leg of the semi-final against Celtic, Atlético had Ayala, Díaz and substitute Quique all sent off during a hard-fought encounter in what was reported as one of the worst cases of cynical fouling the tournament has seen. Because of this cynicism, they managed a 0–0 draw, which was followed by a 2–0 victory in the return leg with goals from Gárate and Adelardo. The Final at Heysel Stadium, however, was a loss for Atlético. Against a Bayern Munich team that included Franz Beckenbauer, Sepp Maier, Paul Breitner, Uli Hoeneß and Gerd Müller, Atlético played above themselves. Despite missing Ayala, Díaz and Quique through suspension, they went ahead in extra-time with only seven minutes left. Aragonés scored with a superb, curling free-kick that looked like the winner, but in the last minute of the game, Bayern defender Georg Schwarzenbeck equalized with a stunning 25-yarder that left Atlético goalkeeper Miguel Reina motionless. In a replay back at Heysel two days later, Bayern won convincingly 4–0, with two goals each from Hoeneß and Müller.