"The Watch" has grossed $35,353,000 in North America and $32,914,862 in other territories for a worldwide total of $68,267,862 against a budget of $68 million. In the week before release, pre-release tracking showed that up to 25 percent of North American audiences were reluctant to visit cinemas following the mass shooting in a Colorado cinema the previous week. This, plus competition from the simultaneous launch of the 2012 Summer Olympics, would negatively impact ticket sales for "The Watch". Tracking showed that the film could earn $13–15 million during its opening weekend.