During Rodgers' absence, backup quarterback Brett Hundley stepped into the starting role for the first time in his professional career, but struggled to replicate Rodgers' success, despite a Pro Bowl-caliber season by receiver Davante Adams. In a 23–0 loss to the Baltimore Ravens in week 11, the Packers suffered their first shutout at Lambeau Field in 11 years (the last time was a 35–0 loss to the New England Patriots in 2006). The Packers finished the season at 7–9, missing the playoffs for the first time since 2008. Off the field, the Packers organization opened the Titletown District adjacent to Lambeau Field. This shopping, entertainment, and restaurant district includes a public plaza, park, and various commercial businesses.