Lundgren was one of three hosts for the 2010 Melodifestivalen, where the Swedish contribution to the Eurovision Song Contest is selected. In the first installation on 6 February, Lundgren co-hosted the competition together with comedian Christine Meltzer and performer Måns Zelmerlöw. Lundgren's appearance was hailed by critics and audience, particularly his rendition of Elvis Presley's "A Little Less Conversation".