Many of the stands have more traditional names, but have since been renamed because of sponsorship deals. The JCT600 Stand is the ground's main stand, and is often called the latter by fans, but is also known as the Sunwin stand owing to the former sponsor. The Kop, was the former standing area, and its name was derived, like at many stadia across the country, from the Battle of Spion Kop. The East Stand, sponsored by Northern Commercials, is also named the Midland Road stand, because of the road on that side of the ground. The TL Dallas Stand is also known as the Bradford end, because it is nearest to the city centre.