In December 2019, Gjata participated in the 58th edition of Festivali i Këngës to represent Albania in the Eurovision Song Contest 2020 in Rotterdam, the Netherlands. She finished in the second place despite being the favourite to win the competition. During her red and black-themed show of the song, she was accompanied by six backing dancers, while the background LED screens displayed different folklore-inspired images. An accompanying black and white lyric video was premiered to the official YouTube channel of Radio Televizioni Shqiptar (RTSH) on the same date and trended in numerous countries throughout Europe.