At the start of the Egyptian revolution in 2011, Bahgat found inspiration in the surrounding events and adopted a critical eye when writing about the behavioral patterns of the Egyptian citizens, as well as his own. However, seeing that his content was not purposeful, he shifted to more scientific topics. He published an article titled "The Concept of Frowning in Russian Literature," which did not gain much recognition despite the efforts devoted to composing the piece. Bahgat then decided to observe the writing styles of different writers in the field of psychology, and took notes of the comments given by their audience. He was able to conclude that readers are more inclined to engage with writings composed in urban slang, because it is easier to understand. Therefore, Bahgat laid out his writings in ironic, humorous slang, and posted his work on his social media accounts, namely Facebook, which slowly built up to his fame.