When naming the company, Sundberg, Blomberg and the other employees brought up a list of military code words used during World War II. They ultimately decided upon "Avalanche" as the company's name. The company worked on a prototype project called "Rico: Terror in the Tropics" in 2003. The project, designed by Sundberg himself, would eventually become Avalanche's first title, "Just Cause". He pitched the game's concept to publisher Eidos Interactive, which was accepted. According to Sundberg, he wanted to develop a game "where you could skydive onto the roof of a car and keep on going". The game was released in 2006 for Microsoft Windows, PlayStation 2 and Xbox 360. Sundberg considered "Just Cause" to be the 'DNA' and 'center point of the studio', since it was the first game they developed.