Buoyed by the success of the monthly magazines, in November 1935 Mazzocchi began to publish a series of books written by leading literary figures of the time, but aimed at a mass market. He created the brand "Panorama" for the purpose. Featured authors included Enrico Falqui, Gianna Manzini, Massimo Bontempelli and Alfonso Gatto. Another was the young journalist Indro Montanelli who, inspired by Rudyard Kipling and his advocacy of the white man's civilising mission, had volunteered for military service in support of Mussolini's invasion of Abyssinia. Montenelli's first book, which resulted from this, was published in the "Panorama" series under the title "XX Battaglione Eritreo. Il primo romanzo e le lettere inedite dal fronte africano". Intriguingly, "XX Battaglione Eritreo" was published in 1936 without the author's knowledge. Mazzocchi managed to get hold of diary pages and letters that the author had sent home to his father and, with virtually no need to adapt the resulting text, published these as a book.