On 19 August 2010 - World Humanitarian Day- Fahrenheit 43 released for free download, an exclusive demo of their world anthem, The Reason. The band's desire to make a difference through their music, garnered the attention and support of organisations such as World Vision &amp; Oxfam, with the latter subsequently inviting F43 to perform The Reason at the Make Poverty History Electoral Forum in Melbourne. Half way around the world, The Reason was also making waves in North America, attracting the attention of the United Nations and the Sérgio Vieira de Mello Foundation – a foundation working alongside the UN and dedicated to current human rights issues. The foundation is named in the memory of the UN High Commissioner for Human Rights who was killed in the 2003 Canal Hotel bombing of UN Headquarters in Baghdad, the tragic event to which the inaugural World Humanitarian Day was dedicated in 2009. The Sérgio Vieira de Mello Foundation have since posted 'The Reason' to their international website.