In addition to members submitting the posts themselves, ONTD relies heavily on user participation in the comments section, where members can express their opinions on posts. Members often illustrate their reaction to a particular news item by posting an animated GIF image which represents their feelings. After the death of Michael Jackson on June 25, 2009, according to MSNBC, "users expressed their collective grief by posting a Fantasia Barrino GIF, in which the "American Idol" star wails and flails her arms wildly," while other users expressed concern over the continued use of a popular GIF taken from the music video "Thriller" featuring a scene of Jackson eating popcorn, an image that is frequently posted on the community in anticipation of a controversial or "flame-worthy topic."