The People's Pledge announced its first ground campaign in Sheffield Hallam on 4 and 5 May 2011, which was publicized by the "Evening Standard". The campaign was launched to coincide with the referendum on the Alternative Vote and targeted Deputy Prime Minister Nick Clegg over perceived changes of position over the holding of a referendum on Britain's membership of the European Union. The "Sheffield Star" reported that an actor dressed as "Cleggy Pollard" (after Vicky Pollard, a TV show character with the catchphrase "Yeah But, No But") toured Clegg's Sheffield constituency as voters went to the polls. Seddon announced "the object of the campaign is to highlight the Lib-Dem leader's betrayal of promises, such as student fees and the EU referendum, since he joined the Coalition... We're drawing attention to a politician who cannot make up his mind on anything." Dan Hannan, writing in "The Daily Telegraph" blog, said "at last someone draws attention to Nick Clegg's referendum hypocrisy".