During the early part of his tenure anchoring the "CBS Evening News", Cronkite competed against NBC's anchor team of Chet Huntley and David Brinkley, who anchored "The Huntley–Brinkley Report". For much of the 1960s, "The Huntley–Brinkley Report" had more viewers than Cronkite's broadcast. A key moment for Cronkite came during his coverage of John F. Kennedy's assassination on November 22, 1963. Another factor in Cronkite and CBS' ascendancy to the top of the ratings was that, as the decade progressed, RCA made a corporate decision not to fund NBC News at the levels that CBS provided for its news broadcasts. Consequently, CBS News acquired a reputation for greater accuracy and depth in coverage. This reputation meshed well with Cronkite's wire service experience, and in 1967 the "CBS Evening News" began to surpass "The Huntley–Brinkley Report" in viewership during the summer months.