André d’Albaigne submitted his project to Admiral Coligny but, although the Admiral gave favourable consideration to it, all hopes for its implementation disappeared when Coligny was killed in 1572 during the St. Bartholomew's Day massacre. The d’Albaigne project was again advocated a decade later by Lancelot Voisin de La Popelinière when he published his 1582 book "Les Trois Mondes," but this met with no response in a France torn by the French Wars of Religion. When French colonization efforts revived in the seventeenth century, they were directed to the exploitation of the fishery and fur resources of Canada (known as New France).