In 2009, Sullivan appeared on WGN's "The Nick Digilio Show" to discuss television and the Emmy nominations of the year on behalf of the site. In 2010, Sullivan announced a new section of their site dedicated to tracking the availability of programming on digital distribution platforms, to be launched in August of the same year. He also announced the production of a television pilot to be released onto the section sometime after its launch; entitled ".comEDY", it was pitched as a comedic look at the effects of the dot-com bubble burst around Silicon Valley.