The rivalry between Britain and France in North America had been growing for some time. Both coveted the Ohio Country, which offered enormous potential for a new wealthy colony to be founded. Both nations sent military forces to occupy the territory. While the British set up the first initial post, they were driven out by a French expedition in 1754. Many wealthy Americans agitated for military action, but the preparations of the individual colonies for conflict were poor. There was more pressure in London from Patriot Whigs who felt the time was ripe for British America to expand into the interior.