At the 2010 WSOP Main Event, Friedman was involved in another incident, this time involving Ted Bort, in which Friedman had a controversial call with the clock ruled in his favor. On a board of 6s Js 9h, 5d 2c Bort had shoved on the river after leading out on the flop and turn and being called by Friedman. Bort had called the clock on Friedman, with Bort saying "I only wanted some of your chips, not all of them". After the floor had begun the final 10-second count and got between 1 and 0, Friedman has said "Call", however, the floor had declared the hand dead. At the same time, Bort showed Jd 9c for a flopped 2 pair. Friedman released his hand without argument and let the floor declare the action dead and void, indicating that Friedman was indeed beat by top 2 pairs. Other players on the table immediately argued that Friedman had made the call in time and that the hand is live, including Chicago poker player Mike Mustafa. A floor supervisor was called over and had enforced the original ruling, stating that "If the guy wanted to make a decision he could have made it at 5, he gave him to 0, it's a dead hand". In later interviews, Friedman had stated that the reason he called at 0 was that while he believed Bort had a strong hand, he did not know what Bort considered a strong hand to be and therefore was indecisive about his two pairs. Friedman had also confirmed that if he had a winning hand he would have argued the point that he called at 0, but since the ruling stated it was dead at 1 he left it alone to keep himself in the tournament. He made it through Day 2, but was ultimately eliminated early on Day 3, thus failing to cash.