Baggio subsequently transferred to Bologna, aiming to save the squad from relegation, and earn a place at the 1998 FIFA World Cup. Baggio refound his form with the club and had a dominant season, scoring a personal best of 22 goals in Serie A, as well as providing 9 assists, leading Bologna to an eighth-place finish, allowing them to qualify for the UEFA Intertoto Cup. Baggio was the highest scoring Italian in Serie A that season, and the third-highest goalscorer in Serie A. His performances earned him a place in Italy's 1998 World Cup squad. Baggio also led Bologna to the round of 16 in the Coppa Italia, where he scored one goal in three appearances. Although he rose to hero status amongst the fans, he had difficulties with his manager Renzo Ulivieri, in particular when he was left out of the starting 11 against Juventus. Ulivieri later denied ever having any difficulties with Baggio. At the beginning of the season, Baggio cut off his iconic ponytail, signifying his rebirth. Baggio was named as Bologna's captain for part of the season, before handing the armband to Giancarlo Marocchi. Baggio made his 300th Serie A appearance while at Bologna, in a 0–0 draw against Empoli on 11 January 1998. Baggio received nominations for both the Ballon d'Or and the FIFA World Player of the Year due to his performances for Bologna and Italy that season. He was also nominated for the 1998 Serie A Italian Footballer of the Year and Serie A Footballer of the Year awards, losing out to Alessandro Del Piero and Ronaldo, respectively.