After the crash at the 2011 Izod IndyCar World Championship that killed Snell Isle resident Dan Wheldon, who won the 2005 race and two Indianapolis 500 titles, the straight following Turn 10 (the turn from Bayshore Drive to Albert Whitted Park) was renamed "Dan Wheldon Way" in his memory. The sign and commemorative plaque was unveiled by St. Petersburg mayor Bill Foster on March 6, 2012. A permanent Dan Wheldon Memorial is located next to the Dali Museum on the opposite side of Turn 10, where race winners have their names placed on the memorial.