ICM conducted polling research for media publications such as "The Guardian", "The Scotsman" and "The Sunday Telegraph". It was credited by the British Polling Council with the most accurate prediction of both the 1997 and 2001 General Elections, along with the 2010 General Election. Other notable correct predictions include the 2011 AV referendum which was correct to 1 decimal point and its published online and telephone polls before the 2016 EU referendum.