James Pinniger joined as Chief Executive at the start of 2009 from Reuters. Since that time Colorsport has revamped their online presence and developed a network of international partners. Colorsport photographers were nominated in two categories at the 2012 SJA British Sport Photography Awards, while Cowie's shot of Tony Woodcock's try for the All Blacks in the 2011 Rugby World Cup Final was voted the Sports Picture of the Year at the 2012 NAPA Awards.