To support the release of "Subhuman" and launch the album, Mushroom organised the band's first fanzine press conference on July 25, on board a cruise sailing up and down the River Thames. The event hostted an exclusive album playback and a question and answer session to introduce the band, and gained music paper publicity for the release of the album. The boat set-off from Embankment Pier early, without the band on board, and had to return to pick them up (it was later pointed out and reported that the conference had taken place on the sister-ship to the "Marchioness", which had sank with loss of life a few years earlier).