Before the 2010 FIBA World Championship started in Turkey, FIBA had already sold 350,000 tickets, for a revenue of between US$8 to 10 million. The number of tickets sold was 10% higher than 2006, although the revenue was less than 2006's US$18 million, which was widely attributed to the strong Japanese yen. Meanwhile, FIBA got two-thirds of marketing rights revenue, of which one-third, or about US$8 million, went to the local organizers. FIBA had also successfully negotiated TV rights deals, which all went to FIBA, worth US$25 million, including a TV rights deal with ESPN. In 2006, the Japanese organizers were targeting to sell 180,000 tickets, mostly to a Japanese audience; as for the overseas audience, the Japanese organizers didn't "expect them in great numbers". This was seen as a big improvement from the 2002 tournament, which was a financial loss for USA Basketball and Indianapolis, in which all games were held in one city. This led to the Japanese organizers to hold games throughout the country, instead of just in a single city.