In 2012, Norman commissioned a series of urban art murals to be painted by a local artist, Abe Sesay, across the facade of their headquarters in London depicting a number of race issues from the Olympic Games including the members of the Israeli Olympic team who were murdered at the 1972 Munich Olympics, Tommie Smith and John Carlos who stood for the Black Power movement at the 1968 Olympics and sprinter Jesse Owens who raced at the 1936 Olympics.