According to Jon Krakauer, the era of commercialisation of Everest started in 1985, when the summit was reached by a guided expedition led by David Breashears that included Richard Bass, a wealthy 55-year-old businessman and an amateur mountain climber with only four years of climbing experience. By the early-1990s, several companies were offering guided tours to the mountain. Rob Hall, one of the mountaineers who died in the 1996 disaster, had successfully guided 39 clients to the summit before that incident.