"E.T. the Extra-Terrestrial" for the Atari 2600 is based on Steven Spielberg's 1982 film of the same name, reputedly coded in just five weeks to be released in time for the 1982 holiday season. The game sold 1.5 million copies and came nowhere near Atari's expectations of five million units. A large number of the cartridges sold were sent back to the company because many consumers found the game to be unenjoyable. Truckloads of these cartridges were buried in a landfill in New Mexico after they failed to sell. "E.T." is commonly cited as the catalyst for a crash of the video game industry in 1983, as Atari had hoped that brand loyalty would help keep consumers buying their games regardless of quality.