In 2015, the company sponsored Olympic and Paralympic athletes and hopefuls, and became the "official sporting goods retailer" for Team USA for the 2016 Summer Olympics and Paralympics. Dick's and Team USA established the Ambassador Program and Contender's Program in partnership with the United States Olympic Committee, employing Olympians and prospective Olympic athletes. Dick's employed approximately 200 Team USA athletes competing in 35 different Olympic and Paralympic sports, as of March–July 2016. The athletes worked in 89 stores in 32 states.