Inspired by tragedies, like the attacks in Paris, and in Brussels and Orlando, and police shootings of Philando Castile and Alton Sterling, the Peas saw the relevance of the song and decided it was time to revive the track for a new generation. Family members affected by gun violence including (Alton Sterling's aunt Sandra, Philando Castile's mother Valerie) and police officials (Dallas Police Chief David O. Brown, Officer Miguel Salcedo) and more appear in the video.