Philip's parents appeared regularly on the news and clutched what has now become a well-recognised picture of a smiling Philip in his Confirmation clothes of a blue jacket and a red rosette. This photo has been deemed a precursor to that of British infant Madeleine McCann, who disappeared in Portugal 21 years later. However, the family, unlike the McCanns, have been relatively private about their loss, speaking to the media on only a few occasions in the past 25 years. It has been reported that this is due to several inaccurate reports of the incident of which they have disapproved. Gardaí have, however, praised the media as a proven method for encouraging people to come forward with further information on the case each time an appeal is broadcast. Residents' organisation ACRA also launched an intense campaign to attempt to find Philip.