He is a UK ambassador of the humanitarian and developmental assistance fund group UNICEF. He travelled to Guinea in early 2013 to raise awareness about hunger and malnutrition, and to South Sudan in early 2015 and late 2016 to report the results of the ongoing civil war on the lives of vast numbers of children across the country. Hiddleston identifies as a feminist. In February 2018, he was named one of the donators by "Justice and Equality Fund", the UK version of the Time's Up initiative. He is also an ambassador of the "Illuminating BAFTA" campaign, an action which aims to provide opportunities to those who otherwise would not have been given a chance in the film, games and television industries.