A radio ad featured Pat Harrington, Jr., in character as movie publicist Buddy Zack. In the spot, Zack pleads with the audience to see the picture or "my boss, Mr. Mogul, will fire me!" The commercial was playing on KLIF radio in Dallas at 12:33 CST on November 22, 1963, just moments after President Kennedy was shot. KLIF, a top 40 station, began playing the Chiffons hit "I Have A Boyfriend", only to interrupt the record with the first radio bulletin of the shooting.