In December 2019, Radio Televizioni Shqiptar (RTSH) announced Ara as the Albanian representative for the Eurovision Song Contest 2020 in Rotterdam, the Netherlands, after she won the 58th edition of "Festivali i Këngës" with the song "Shaj". In February 2020, following several months spent in Los Angeles, the United States, she announced that she had started working on her debut studio album. In March 2020, the European Broadcasting Union announced the cancellation of the Eurovision Song Contest 2020 due to the COVID-19 pandemic. In December 2020, she was featured on the follow-up single "A i sheh" of Albanian singer Alban Skënderaj, which also peaked at number 29 in Albania. Her first studio album, "Pop Art", is in development and scheduled to be issued in 2021.