Warner Bros. partnered with Mountain Dew to do a cross-promotion that included a special paint scheme on the number 88 Chevrolet Impala owned by Hendrick Motorsports and driven by Dale Earnhardt, Jr. in the NASCAR Sprint Cup Series. On June 17, 2012, the car won the 2012 Quicken Loans 400 at Michigan International Speedway. On July 4, 2012, the studio signed a deal with Formula One team Lotus F1 to have the film's logos appear on the Lotus E20s driven by Kimi Räikkönen and Romain Grosjean at the 2012 British Grand Prix. Räikkönen and Grosjean went on to finish the race in fifth and sixth place respectively. Warner Bros. had previously followed a similar promotion at the 2008 British Grand Prix, when the now-defunct Toyota F1 carried a livery to promote "The Dark Knight".