On January 22, 2018, Prichard returned to the WWE for a one-off appearance as Brother Love on the "WWE Raw 25 Years" anniversary special. In April 2018, Prichard and podcast co-host Conrad Thompson began doing a video version of their podcast titled "Something Else to Wrestle", airing exclusively on the WWE Network. On February 23, 2019, it was reported that WWE had officially signed Prichard on to join their creative team. In March, it was reported that Prichard would be working as WWE's Senior Vice President. On October 15, 2019, it was announced that he would take over as Executive Director of "SmackDown", assuming the role from Eric Bischoff. On June 11, 2020, it was reported that after Paul Heyman had been removed from the executive director position of Raw, Prichard would lead both the Raw and Smackdown writing teams into one group as executive director of both shows. Prichard made a cameo appearance as Brother Love at the 2020 Money in the Bank pay-per-view, during the titular ladder match.