Alex was finally chosen to represent Russia in the Eurovision Song Contest 2011 and was internally selected. He finished 16th overall in the contest. After recovering from a serious car accident he suffered in early 2013, Alex Sparrow is back with music he has written, composed and arranged himself. Called Friend project, it is a collaboration with his friend, Russian actor Sergei Romanovich. The latter had already appeared in "Laskoviy Mai", a film about the career of the famous Soviet band of the same name.