The Michael Jackson Video Vanguard Award (also known as the Video Vanguard Award and the Lifetime Achievement Award) is a special award of merit given to recording artists and music video directors at the MTV Video Music Awards (VMAs), a ceremony that was established in 1984. It is presented by MTV for "outstanding contributions" and "profound impact" on music video and popular culture. As the ceremony's special category, the trophy is a gold-plated "moonman" rather than the silver ones of the other VMA categories. The Beatles and director Richard Lester were honored with the Video Vanguard Award at the inaugural VMAs for "essentially inventing the music video." David Bowie also received the award at the same ceremony. Two years later, Madonna became the first female recipient.