During the 1970s, the phenomenon became a subject of academic study in America in the fields of sociology, psychology and communications. Among sociological studies, Barbara Suczek recognised it as, in Schaffner's description, a contemporary reading of the "archetypal myth wherein the beautiful youth dies and is resurrected as a god". Psychologists Ralph Rosnow and Gary Fine attributed its popularity partly to the shared, vicarious experience of searching for clues without consequence for the participants. They also said that for a generation distrustful of the media following the Warren Commission's report, it was able to thrive amid a climate informed by "The credibility gap of Lyndon Johnson's presidency, the widely circulated rumors after the Martin Luther King Jr. and Robert F. Kennedy assassinations, as well as attacks on the leading media sources by the yippies and Spiro Agnew". American social critic Camille Paglia locates the "Paul is dead" phenomenon to the Ancient Greek tradition symbolised by Adonis and Antinous, as represented in the cult of rock music's "pretty, long-haired boys who mesmerize both sexes", and she adds: "It's no coincidence that it was Paul McCartney, the 'cutest' and most girlish of the Beatles, who inspired a false rumor that swept the world in 1969 that he was dead."