On December 23, 2009, Chamillionaire announced via his YouTube page that he would be initiating a new mixtape, "Major Pain", through his website on February 2, 2010. Due to the 2010 NBA All-Star Game taking place in Dallas, Texas, Chamillionaire released a new song, "The Main Event", on February 11, 2010, via free download. It features fellow Texas rappers Paul Wall, Slim Thug and Dorrough. "Every artist on the song with me has independent hustle and strength in the streets," he said. "It's an All-Star song, so what better place to shoot the video than All-Star Weekend, right here in our own backyard." It was later released to iTunes on June 8, 2010.