In the 2009–10 season, the Magic got off to a strong start, winning 17 of their first 21 games and setting a franchise record. On January 21, 2010, Howard was named as the starting center for the East in the 2010 NBA All-Star Game. The Magic completed the regular season with 59 wins and their third consecutive division title. The Magic's playoff run resulted another Eastern Conference Finals appearance, where they lost in six games to the Celtics. Howard won the Defensive Player of the Year Award for the second straight year. He became the first player in NBA history to lead the league in blocks and rebounds in the same season twice—and for two years in a row.