MacArthur worked for world-renowned technology entertainment firms such as Electronic Arts and Mainframe Entertainment (creators of ReBoot) in Vancouver. Upon relocating to Halifax, Jeff produced a quarterly video documentary on tsunami reconstruction activities in Ampara District, the part of Sri Lanka most affected by the December 2004 tsunami. Jeff has worked onsite in Canada, United States, Russia, Serbia, and Sri Lanka, and has done project work in various other countries (including Japan, Paraguay, Kenya, etc.). He is currently President of MGImedia Communications Inc., specializing in social media and usability.