He began his career in 1998 as a reporter for Alaswaq Business Daily in Jordan. He moved up the ranks to become the foreign desk editor. He covered the second Palestinian Intifada, the war in Iraq as well as domestic issues in Jordan. Samer became involved in the second track peace process in 1999 through the creation of Interaction Forum, an NGO dedicated to promoting understanding between Israeli, Arab and Palestinian peace activists. The Forum hosted a number of seminars and conferences for Arabs, Palestinians and Israelis in Jordan, with the sponsorship of the EU and the Danish Ministry for Foreign Affairs. It was the first NGO to invite the prominent peace studies professor Johan Galtung to speak before peace activists in year 2000.