Reeves played eight seasons with the Dallas Cowboys, collected 1,990 rushing yards, 1,693 receiving yards and 42 touchdowns. The Cowboys made the playoffs every year, reaching the Super Bowl twice and culminating in a 24-3 victory over the Miami Dolphins in Super Bowl VI following the 1971 season. In Super Bowl V with the Cowboys and Colts tied at 13 in the last 2 minutes, he let a pass go through his hands that was intercepted, setting up the Colts in Dallas territory. The Colts won the game on a 32-yard field goal from Jim O'Brien with five seconds left. He threw a touchdown pass in the Cowboys' losing effort in the legendary subzero Ice Bowl against the Green Bay Packers for the 1967 NFL title.