On May 20, 2015, Focus Features relaunched their Gramercy Pictures label for action, horror, and science fiction releases, with "London Has Fallen" being one of Gramercy's first titles. The film was planned for an October 2, 2015, release, however, on June 12, 2015, it was announced that the film had been moved back to January 22, 2016, to avoid competition with "The Martian", which swapped its original November 25 release date with "Victor Frankenstein". On July 1, 2015, the film's teaser trailer was released. The timing of the release was criticized as "insensitive" by the Chair of the Tavistock Square Memorial Trust, Philip Nelson, as it coincided with the week of the 10th anniversary of the 7 July 2005 London bombings, in which 52 people were killed, and with the 2015 Sousse attacks, in which 30 British nationals were killed. On September 16, 2015, the film's release was moved back again to March 4, 2016, because the studios needed more time to finish the film's visual effects. The U.S. trailer was released on November 5, 2015. A new theatrical poster of the film was released on January 21, 2016.