Bland was a leading candidate for the Democratic presidential nomination in 1896, though he expressed reluctance about running for president. His marriage to a Catholic woman engendered opposition from the anti-Catholic elements of the party. Bland received the most votes on the first three ballots of the 1896 Democratic National Convention, but not enough to win the necessary majority. William Jennings Bryan, who also favored bimetallism, won the Democratic nomination on the fifth ballot and went on to lose to Republican William McKinley in the 1896 presidential election. After the convention, Bland served in the House from 1897 to his death in 1899.