In an effort to address the concerns, NBC announced in January 2010 that it would, following the 2010 Winter Olympics, shorten "The Jay Leno Show" to a half-hour, and move it to 11:35 p.m—the timeslot that had been occupied by "The Tonight Show" for nearly 60 years, and bump "Tonight" to 12:05 a.m. The decision resulted in a major public conflict between the network and Conan O'Brien, who asserted that the move would damage the highly respected "Tonight Show" franchise, and that he would not participate in the program if it were moved to 12:05. Despite much support for O'Brien from both the public and media professionals alike, NBC maintained its plan to move Leno to 11:35.