The production of the 500th LaFerrari coupé was announced on 31 August 2016. The vehicle was to be sold at auction to benefit the people of central Italy affected by the August 2016 Central Italy earthquake on 24 August 2016. Ultimately, it was put up for auction on 3 December 2016, by RM Sotheby's at the Ferrari Finali Mondiali weekend at Daytona International Speedway. All proceeds went to the National Italian American Foundation’s Earthquake Relief Fund. Sales proceeds amounted to US$7.5 million.