In the early 1990s, he began freelance media relations work for the FIS Alpine Ski World Cup in Sestriere. He later worked as an international publicist and producer for more than 30 different sporting championships events, including the FIS Alpine World Ski Championships in Sestriere (1997), Vail – Colorado (1999), Bormio – Italy (2005); the International Track and Field Meeting in different locations (1994–2000), the Gerald Ford Golf Tournament in Vail – Colorado (1998), the National Basketball Association Europe live tour (2007) and the 2007 Winter Universiade in Torino.