In the early 2000s, a ban on tobacco advertising led to a reduction in the number of professional tournaments, which decreased from twenty-two events in 1999 to fifteen in 2003. However, the popularity of the game in Asia, with emerging talents such as Liang Wenbo and more established players such as Ding Junhui and Marco Fu, boosted the sport in the Far East. By 2007, the BBC dedicated 400 hours to snooker coverage, compared to just 14 minutes 40 years earlier. In 2010, promoter Barry Hearn gained a controlling interest in the World Snooker Tour, pledging to revitalise the "moribund" professional game. Since then, the number of professional tournaments has increased, with 44 events held in the 2019–20 season. Snooker tournaments have been adapted to make them more suitable for television audiences, with some tournaments being played over a shortened duration, or the Snooker Shoot Out, which is a timed, one- competition. The prize money for professional events has increased as the sport continues to grow, with the top players earning several million pounds over the course of their careers. Englishman Mark Selby, the winner of the 2021 World Snooker Championship received £500,000 out of a total prize fund of £2,395,000.