Through social media websites, Facebook and Twitter, the website began to gain traction and grew in popularity, aided from time to time by viral articles such as "Manmohan Singham", "BCG hires McKinsey to advise it on how to become number 1", "Journalist mistakenly interviews Bollywood actor Imran Khan instead of Pakistani cricket legend", and "Stunning Revelation: West Indies' Cricket captain, Darren Sammy, is a Tamil Brahmin!". The website became inactive on 30 November 2016 shortly after the 2016 United States Presidential Election and the 2016 Indian banknote demonetisation.