The song was released on September 3, 2014 and is Brooks' first radio release since his 2007 song "More Than a Memory". On September 4, 2014 Brooks appeared on "Good Morning America" to promote "People Loving People", as well as his world tour. On November 23, he performed the song live on the American Music Awards via satellite from his concert at the Greensboro Coliseum in Greensboro, North Carolina.