Madison was first publicly shown during E3 2009, the second of the four protagonists to be revealed (after Norman Jayden). Specifically shown was the level where Madison enters the Blue Lagoon to talk to Paco. The character also was shown topless in "Playboy"s December 2009 issue. Paco's forced striptease would later lead to the release of a PEGI 16-rated version of the game, something that shocked and annoyed de Fondaumière – who believed the scene was not 18-worthy, and expected the finger scene over the striptease might need to be cut. After hearing the requested, complex changes, the developers decided to go for a fade to black, where instead the player hears her beating him and getting the info.