In August 2018, eToro announced a sponsorship deal with seven UK Premier League teams including Tottenham Hotspur, Brighton &amp; Hove Albion F.C., Cardiff City F.C., Crystal Palace F.C., Leicester City F.C., Newcastle United F.C., and Southampton F.C.. The partnership continued for the 2019-20 Premier League with Aston Villa F.C. and Everton F.C. joining Southampton F.C., Tottenham Hotspur F.C., Crystal Palace F.C., and Leicester City F.C. In 2018, it was announced that "Game of Thrones" actor Kristian Nairn would be featured in an advertising campaign for eToro. It was released in October 2018 on YouTube and featured the ‘HODL’ internet meme. In October 2020, Rugby Australia announced that eToro would be a Presenting Partner for the 2020 Tri Nations rugby series.