On 31 August 2016, Dutch media reported that AVROTROS had selected the girl group O'G3NE to represent the Netherlands at the 2016 contest. The group was the winner of the fifth series of the reality singing competition "Holland's Got Talent", and had previously represented the Netherlands at the Junior Eurovision Song Contest 2007 as Lisa, Amy &amp; Shelley, placing eleventh out of seventeen entries. O'G3NE were confirmed as the Dutch entrants on 29 October 2016. Following the confirmation of O'G3NE as the Dutch representative, songwriters worldwide were approached by AVROTROS to submit their songs and 40 songs were received by the broadcaster. On 2 January 2017, group member Shelley Vol revealed during her interview with NPO Radio 2 that three songs were shortlisted and that one of them was written by Rick Vol, the father of the three members of the group. Vol's song was confirmed as the selected song on 2 February 2017.