The article was first published on May 27, 2014, following the Isla Vista shooting. Since then, "The Onion" has republished the same article an additional 18 times , nearly verbatim, with only minor changes to reflect the specifics of each shooting. In 2017, managing editor for "The Onion" Marnie Shure stated: "By re-running the same commentary it strengthens the original commentary tenfold each time. ... In the wake of these really terrible things, we have this comment that really holds up." After "The Onion" republished the article on February 14, 2018, following the Stoneman Douglas High School shooting, Jason Roeder, the writer of the original 2014 article, tweeted that he "had no idea it would be applied to the high school a mile from [his] house".