The official emblem of Los Angeles 2028 was unveiled on September 1, 2020, featuring the characters "LA" and "28" in a stacked layout. The "A" in "LA" is designed to be interchangeable, with a multitude of variations created in collaboration with different athletes, artists, designers, celebrities, and other figures (such as musician Billie Eilish, Indian-Canadian comedian Lilly Singh, and actress Reese Witherspoon). Organizing committee chairman Casey Wasserman explained that the multitude of variations was intended to "showcase our community's collective creativity and celebrate the diversity that makes us strong", as the city "defies a singular identity". Chief marketing officer Amy Gleeson stated that the emblem was designed to "foster a deeper connection with the audience who will be in their 20s and 30s when the games happen."