After defeating Samoa Joe at Backlash and Jinder Mahal at Money in the Bank, Reigns then entered a feud with Bobby Lashley, where both men believed that they were the rightful challenger to Lesnar's championship. This set up a match at Extreme Rules, where Lashley was victorious. The following night on "Raw", two triple threat matches were set to determine Lesnar's challenger for SummerSlam. Reigns and Lashley won their respective matches, setting up a number one contender's match between the two the following week, which Reigns won. At SummerSlam, Reigns defeated Lesnar and won the Universal Championship for the first time in his career. Reigns went on to reignite his feud with Braun Strowman, who was the Money in the Bank holder. Strowman would also ally himself with Dolph Ziggler and Drew McIntyre in order to challenge The Shield. Reigns then faced Strowman at Hell in a Cell in a Hell in a Cell match, which ended in a no contest after Brock Lesnar returned and attacked both men. On October 6 at Super Show-Down, The Shield defeated Strowman, Ziggler and McIntyre in a six-man tag team match before losing to them in a rematch on "Raw" two nights later.