"The BFG" premiered at the Cannes Film Festival on May 14, 2016, and held its North American debut at the El Capitan Theater on June 21, 2016. The film was released in the United States in Disney Digital 3D, RealD 3D, IMAX 3D, and conventional theatrical formats on July 1, 2016, the same year of Dahl's centennial. Although the film received generally positive reviews from critics, it grossed $195 million against its $140 million budget, making it a box office bomb.