Nasr was a replacement for the short-lived Ramses automobile (also state produced), which suffered from poor design and performance (basically a redesigned NSU Prinz). The Nasr was intended to be an affordable car for the average person of means. The company's creation was also part of the general industrialization process initiated after the Egyptian Revolution of 1952, which would see millions of Egyptians flock to urban areas to gain work in newly built factories and industrial centers.