A second No Mercy event was then held later that same year on October 17, but in Cleveland, Ohio, United States. This second event established No Mercy as the annual October PPV for the promotion until 2008; because of this, the May UK-only pay-per-view was renamed Insurrextion for 2000. In 2002, the WWF was renamed to World Wrestling Entertainment (WWE). No Mercy was then discontinued and replaced by Hell in a Cell in 2009. It was reinstated in 2016, following the reintroduction of the brand extension, where the promotion divided its roster between the Raw and SmackDown brands where wrestlers exclusively perform; the 2016 event was produced exclusively for SmackDown. The 2017 event was Raw-exclusive, but was the final No Mercy event held, as following WrestleMania 34 in 2018, brand-exclusive PPVs were discontinued, resulting in the promotion reducing the amount of yearly PPVs produced.