Lancôme launched its first five fragrances in 1935 at the World's Fair in Brussels: "Tendre Nuit", "Bocages", "Conquete", "Kypre" and "Tropiques". Petitjean entered into the luxury skincare market, launching Nutrix, his first "all-purpose repair cream" in 1936, followed by make-up, cosmetics, and skincare products. Lancôme was acquired by L'oreal in 1964, and quickly became part of its luxury products division.