More recently, Alexander has competed on televised poker shows and in various tournaments. He appeared twice on Bravo's "Celebrity Poker Showdown", winning the final table of the 8th season. Alexander won the $500,000 prize for the charity of his choice, The United Way of America, to help benefit the New Orleans area. Alexander played in the 2007 World Series of Poker main event, but he was eliminated on the second day. He returned in 2009, making it to day 3 of the event and finishing in the top 30% of the field. Alexander has appeared on NBC's "Poker After Dark" in the "Celebrities and Mentors" episode, finishing in 6th place after being eliminated by professional poker player Gavin Smith. He signed with PokerStars, where he plays under the screen name "J. Alexander".