The logo is based on President Juan Perón's signature gesture: a salute to the crowd with both arms extended above his head. This was one of the most famous, populist images of Perón. The design was created in 1974, two years prior to the military coup in 1976. The military leadership were aware that the World Cup's logo symbolized Perón's gesture, and they tried to change the competition's logo. At this point, the design was already broadly commercialized and the merchandise had already been made: a forced modification "would trigger a sea of lawsuits against the country", so the military had no option but to give up their attempts and leave it.