On May 30, 1978, the film had its world premiere at the Cannes Film Festival as part of a retrospective of the director's work. Afterward, it was released in only a handful of select American and European markets with little fanfare, prompting an insulted Wilder to claim the studio spent "about $625 on a marketing campaign." It was later shown as part of the Cannes Classics section of the 2013 Cannes Film Festival.