Planters suspended the campaign shortly after the 2020 Calabasas helicopter crash which resulted in the death of everyone on board the flight, including former NBA player Kobe Bryant on January 26. They eventually resumed the campaign with the Super Bowl commercial, which showed Snipes and Walsh presiding over the funeral of Mr. Peanut, also attended by fellow mascots Kool-Aid Man and Mr. Clean. However, Kool-Aid Man's tears combined with sunlight cause a new, younger incarnation of Mr. Peanut, dubbed "Baby Nut", to grow from the soil.