Initially, the makers planned for a grand audio launch event at Hyderabad on 9 November 2016, with Pawan Kalyan as the chief guest. However, due to the announcement of the demonetisation, the said audio launch was cancelled, and the album was directly released to stores and online by Aditya Music, which acquired the audio rights, on the said before date. While the songs are newly composed, the song "Theemai Dhan Vellum" from the original film, was reused in Telugu, titled "Manushi Musugulo Mrugam Neney Ra" which was used for promotional purposes. The song was released as a bonus track on 7 December 2016 on Sony Music India.