The unexpected death of Princess Diana in a car crash in Paris on August 31, 1997 forced Walt Disney Imagineering to radically redesign the ride. Since paparazzi had been following Diana at the time of her crash, a ride built around the tendency of paparazzi to chase celebrities at high speed "was rendered incredibly tasteless." Eisner was replaced with a fictional Hollywood agent, and the ride was dramatically slowed down. Visual gags intended to be absorbed at high speed no longer made sense, so the ride was packed with celebrity figures to compensate for the change in pacing.