In 1962, Decca Records signed Brian Poole and the Tremeloes, a British group from Dagenham, East London, in preference to the Beatles. Both groups had auditioned on the same day, and it has become legend that the Beatles were rejected by the label. Ironically, Brian Poole and the Tremeloes had no chart success until the beat boom in British rock had surfaced, following the success of the Beatles. This triggered the frenzied signing of most of the popular Liverpool rock groups of that period by the major record labels, and their distinctive "sound" became known as Merseybeat. Brian Poole and the Tremeloes imitated this style, and covered "Twist and Shout" four months after the Beatles had released their version, and achieved the No. 4 position in the UK Singles Chart.