The London-based "Jewish Chronicle" reported that Brian Kerner, former chair of Joint Israel Appeal, argued that there was "the need for a body able to orchestrate British Jewry's political and public relations" after the year 2000 outbreak of the Second Intifada. The day after it began, fifty Jewish leaders met with the Israeli ambassador and "raised an initial £250,000 fund for pro-Israel lobbying and public relations." BICOM was founded as a consequence. The article also noted that "a debate goes on in the community's upper echelons over whether BICOM should remain a mainly-behind-the-scenes player focussing on media or a more upfront pro-Israel lobby similar to the American Aipac..."