Counter-recruitment (which has long been a strategy of pacifist and other anti-war groups) received a boost in the United States with the unpopularity of the war in Iraq and brief recruitment difficulties of branches of the U.S. military, particularly the Army; although the Army has met, or exceeded, its recruitment goals year after year during that period. Beginning in early 2005, the U.S. counter-recruitment movement grew, particularly on high school and college campuses, where it is often led by students who see themselves as targeted for military service in a war they do not support.