The tour was originally scheduled to begin in North America, although Per Gessle later explained: "We were supposed to start the tour in America, but then everything got sort of screwed up because of the gulf crisis. So we started in Europe, and then the whole album just exploded [there]. So we kept on doing that forever." Opening instead in September in Helsinki, the tour saw the band playing to over 1.7 million people during its 100 shows in Europe, Australia and North and South America. Tickets for the tour's Swedish dates sold out within a week of release, with the band performing to 104,200 people there over those fifteen dates. The South American leg of the tour was particularly successful. Beginning on 25 March 1992 in Mexico City, the thirteen dates saw the band performing to a total of 347,000 audience members in Mexico, Uruguay, Paraguay, Chile, Argentina and Brazil, with ticket prices across the tour averaging roughly US$20. They played four shows in both Argentina and Brazil, with total ticket sales in those countries exceeding 120,000 and 110,000, respectively. By the end of the tour, sales of "Look Sharp!" and "Joyride" in those six territories had risen to almost 1.1 million copies, up 27% from pre-tour sales figures.