A new sequence was introduced on 28 March 2005, designed and created by Red Bee Media and directed by Mark Chaudoir. The full version ran for 60 seconds, though only around 30 seconds were usually shown on air. The music was revised completely but the biggest change came in the footage used – reflecting the methods and nature of newsgathering, while a strong emphasis was placed on the BBC logo itself. Satellite dishes are shown transmitting and receiving red "data streams". In production of the countdown sequence, Clive Norman filmed images around the United Kingdom, Richard Jopson in the United States, while BBC News cameramen filmed images from Iraq, Beijing (Tiananmen Square), Bund of Shanghai, Africa, as well as areas affected by the 2004 Asian tsunami and others.