The film also uses dramatic juxtaposition to deliver its message, including scenes with King's narration overlaying an image of him eating popcorn while watching old film Westerns and following a scene of Dakota Access Pipeline protests with one of a man distributing seal meat to indigenous Canadian families, having previously clubbed it to ensure it was shot dead. Director Michelle Latimer said she did this to highlight the cruelty towards human protestors, as well as suggesting that mainstream society is more angered at cruelty towards animals (rather than people) because hunting allows indigenous peoples to be self-reliant and live their history outside of society in the present.