The championship was the first women's title to be defended in a WWE pay-per-view main event, which was at Hell in a Cell in October 2016; this was also the first-ever women's Hell in a Cell match and the first women's match to main event a WWE pay-per-view. At the event, Charlotte (whose ring name was lengthened to Charlotte Flair) defeated Sasha Banks to become a three-time champion. After two years, it was again featured in the main event match of a pay-per-view, which was the first-ever all-women's pay-per-view Evolution in October 2018, where Ronda Rousey retained the title against Nikki Bella. Rousey then defended the title in a winner takes all triple threat match against SmackDown Women's Champion Charlotte Flair and Becky Lynch in the main event of WrestleMania 35 in April 2019, which Lynch won. This was the first women's match to main event a WrestleMania – WWE's flagship event.