In November 2001, after having run for seven consecutive years, Blockbuster announced they were canceling the awards following concerns after the September 11 attacks, stating: "Due to the uncertainty of the times, we can't predict consumer response to our show, nor audience behavior—especially media viewing habits—all of which are being affected by world events." Blockbuster stated their decision to cancel the awards was influenced by the fact that the 53rd Primetime Emmy Awards had to be rescheduled twice following security concerns after the September 11 attacks, and that when they did air, their ratings were 22% lower than the previous year.