In 1968, Traoré had himself led a military coup d'état, ousting the first president of Mali, Modibo Keïta, and making himself the second. On 25 October 1990, opposition to his decades-long rule coalesced into the Alliance for Democracy in Mali (ADEMA), an umbrella organization for opposition groups. Unrest grew as the people blamed the regime's corruption and mismanagement for the economic troubles they faced. Further, Traoré had to institute austerity programs to satisfy the International Monetary Fund, causing increased hardship for all but the rich.