Adam Kleeberger was known for having had an epic beard during the 2011 Rugby World Cup, which was inspired by the substantial growth of fellow Canadian, Andrew Cockell. On October 17, 2011 as part of the Shear the Beard campaign Rick Mercer shaved Kleeberger's beard for two causes; The Christchurch rebuild for New Zealand's hospitality during the tournament and Movember for prostate cancer research.