The tower is located in La Cartuja, the former zone of the Universal Exposition that took place in Seville between April and October 1992. It is located next to the river in an area being redeveloped since the early 2000s. The tower is flanked by two four story podium buildings also designed by César Pelli. The curved edges of the podium buildings define a plaza that opens on the north and south and narrows at the center, creating a pedestrian-scaled commercial street.