Televisión Nacional de Chile has a corporate identity based on the promotion and strengthening of the Chilean culture. Since its inception, the colours of the national flag have been used mostly to identify the company in their logos, such as the current one where the red colour predominates. Additionally, from 1970 to 1973, the network had a mascot named "Tevito", accompanied by "Charagua" as characteristic music that was composed by Víctor Jara and performed by Inti-Illimani. After the coup d'état on 11 September 1973, "Tevito" was suddenly removed from the advertisements, several video tapes where it appeared were destroyed by army and finally it was replaced by other characters. However, Tevito was again used symbolically on 11 March 1990, day of the presidential inauguration of Patricio Aylwin. Currently, "Charagua" in Chile is usually related to Televisión Nacional as de facto institutional theme.