"Nosedive" is the first episode of the third series of "Black Mirror"; all six episodes in this series were released on Netflix simultaneously on 21 October 2016. Brooker says it was selected to be the season premiere "partly to slightly ease people in", at Netflix's recommendation. Alongside "San Junipero", "Nosedive" was first shown in 2016 ahead of its Netflix release at the Toronto International Film Festival. Two days prior to the series' release on Netflix, Brooker hinted that "Nosedive" is "a pastel, playful satire about modern insecurity."