For the 1958 season, the duration of timeouts was extended from 60 to 90 seconds and Bell mandated officials call a few "TV timeouts" during each game — a change which triggered criticism from sportswriters. The 1958 championship game became the first NFL championship game decided in overtime, and it was considered to be the greatest football game ever played. The game further increased football's marketability to television advertising, and the drama associated with overtime was the catalyst. Years later, after witnessing Bell openly crying after the game, Raymond Berry attributed it to Bell's realization of the impact the game would have on the prevalence of the sport.