On 21 October 2016, Hovig was announced as the Cypriot representative to the Eurovision Song Contest 2017. It was then confirmed that , the writer of the Eurovision Song Contest 2012 winning song, "Euphoria", would be writing Hovig's entry. Throughout January and February 2017, Hovig released hints of the song's title and lyrics through his Facebook page. The song's music video was later released on 1 March 2017, and it was released as a digital download the following day. Cyprus competed in the second half of the first semi-final at the Eurovision Song Contest.