The film premiered on 4 September 2010 in competition at the 67th Venice International Film Festival. It was released in France and Belgium on 10 November. Launched in 440 prints through Mars Distribution, "Potiche" had 875,000 admissions during its first week in French theatres. At its peak the film was playing in 542 venues. When the theatrical run ended, the total number of tickets sold in France had reached 2,318,221. As of 28 June 2011, Box Office Mojo reported that the worldwide theatrical revenues of the film corresponded to 23,157,170 US dollars.