The platform was officially launched at the 2015 Cannes Film Festival. According to FilmDoo co-founder Weerada Sucharitkul, "The word 'Doo' in 'FilmDoo' means to watch or see in Thai, so FilmDoo means to watch a film in Thai." Sucharitkul reports that the name was originally suggested by her mother and that it was chosen "because [they] wanted a non-English word to really reflect the international element of the business from the very beginning."