The show was a success, and became a key attraction at the Seattle World's Fair in 1962, the New York World's Fair in 1964-1965, and the San Antonio HemisFair '68 in 1968. The lavish production cost $200,000 to produce; the elaborate sets took three months to install and included a revolving theatre, elevators, an ice-skating rink and waterfall. The Reverend Billy Graham caught the premiered World's Fair performance of the show and immediately denounced it, complaining that the "women don't wear bras". He failed to mention that the "women" were puppets. This anti-endorsement, coupled with a write-up in "Time" magazine, resulted in the show taking in record crowds — the Kroffts claimed that tickets were scalped, and the performances were so packed that they couldn't let in personal friends. "Be sure to mention it's dirty, that will give them the picture," Marty explained.