The first teaser poster for the film appeared in May 2011 at the Cannes Film Festival with the title "Untitled Paul Thomas Anderson Project". A second promo poster for the film appeared in November 2011 at the American Film Market with the same title. On May 21, 2012 a teaser trailer featuring Joaquin Phoenix was released online and several minutes of footage from the film were shown at the 2012 Cannes Film Festival. A second teaser trailer was released on June 19, 2012 which featured Phoenix as well as Philip Seymour Hoffman and Amy Adams. On July 19, 2012, a theatrical trailer was released online by The Weinstein Company. The film was given an R rating in the United States by the Motion Picture Association of America.