In October 2018, Kering started to implement the use of the first 100% traceable organic cotton. In December 2018, with Plug and Play, Kering launched the Kering Sustainable Innovation Award to reward and invest in startups focused on sustainability and luxury. In May 2019, the group aligned with the strict European Union standards for animal welfare and banned models under 18 from its shows and photo shootings. The French President Emmanuel Macron mandated François-Henri Pinault to promote an industry coalition for sustainability. In August 2019, Kering presented the "Fashion Pact" during the 45th G7 summit, an initiative signed by 32 fashion firms committing to concrete measures to reduce their environmental impact. In October 2020, the Fashion Pact virtually announced its one-year progress at the Copenhagen Fashion Summit, revealing that 80 percent of its members have sped up company-wide sustainability efforts to date.