Jackson performed "Jam" as the opening number throughout his Dangerous World Tour. He also performed it at the Royal Brunei Concert in 1996, which turned out to be the last live performance of the song. A portion of the song was performed at the start of the 1993 Super Bowl halftime show. The song was prepared for the "This Is It" concert series, with a snippet of "Another Part of Me", however the shows were cancelled due to Jackson's untimely death and it is not known if it were to have made the final setlist.