Rather than responding to the outgoing console generation's technical restrictions with code optimization and a tight release near the end of the consoles' life cycle, the team decided to focus on the eighth generation with more time to try new ideas. Zampella announced that Respawn would show at E3 2013 via Twitter on February 25, 2013. Their planned announcement leaked early through the premature release of "Game Informer"s July 2013 issue on Google Play, which revealed their first game's title, premise, and release date. Other advance public information included the company's trademark filing for "Titan" in April 2013, and an April 2013 Kotaku report of the game's Titan mech gameplay and Xbox One exclusivity. The game was officially announced during Microsoft's E3 2013 press conference, with expected Windows PC, Xbox 360, and Xbox One releases in Q1 2014. The Xbox 360 version was announced as in development with Respawn's support at another studio, though Bluepoint Games was not announced as the studio until January 2014. Electronic Arts CFO Blake Jorgensen later added that the Microsoft exclusivity agreement would last "for the life of the title", such that other consoles, including the PlayStation 4, will not receive a "Titanfall" port. In February 2014, Zampella tweeted that Respawn was discussing an OS X port for release some time after launch. The team's small sizeless than a quarter of similar triple A studiosalso contributed to the game's exclusivity.