On 5 September 2011, Doha launched its marketing bid for the 2017 World Championships. The slogan of the bid was "The RIGHT PARTNER for a stronger World Championships." The bid was led by Abdullah Al Zaini and Aphrodite Moschoudi. Moschoudi successfully led Qatar's bid for the 2015 Handball World Championships. Doha also brought in Brian Roe, a member of the IAAF Technical Committee. The bid was for the championships to be held in the renovated, climate-controlled Khalifa Stadium. The Corniche promenade was to hold the road races, with the committee proposing to hold the marathon at night after the opening ceremony.