The first major athletic event held at the stadium was the Vaux Breweries International Athletics meet in July 1961. According to its sponsors, the highlight of this meet was the team three-mile race, won by the Blackpool and Fylde Athletic club who were awarded a gold tankard as their prize. Attracted by a prize fund of £500 and the imminent AAA Championships in London, the event attracted several athletes from New Zealand, including reigning 5000m metre Olympic champion Murray Halberg and Peter Snell, the reigning 800m Olympic champion. Watched by a capacity crowd of 10,000 spectators, the men won their respective races; Halberg placed first in the mile with a time of 4:03:70 and Snell led a New Zealand one-two in the 880-yard event, finishing ahead of teammate Gary Philpott in 1:50:40.