During the 1980s, the company sponsored a IndyCar racing team. Alfred J. Billes's son David Billes is a Canadian former Corvette racer before opening Performance Engineering Ltd. He was later Jacques Villeneuve (elder)'s car owner in CART IndyCar competition in the early 1980s, and entered two cars in the 1985 Indianapolis 500. In 1985 Jacques Villeneuve Sr. won the race at Road America.