In 1933, Hitler's speeches spoke of serving Germany and defending it from its foes: hostile countries, Communism, liberals, and culture decay, but not Jews. Seizure of power after the Reichstag fire inaugurated April 1 as the day for a boycott of Jewish stores, and Hitler, on the radio, and newspapers fervently called for it. A propaganda poster supporting the boycott declared that "in Paris, London, and New York German businesses were destroyed by the Jews, German men and women were attacked in the streets and beaten, German children were tortured and defiled by Jewish sadists", and called on Germans to "do to the Jews in Germany what they are doing to Germans abroad." The actual effect, of apathy outside Nazi strongholds, caused Nazis to turn to more incremental and subtle effects.