TV host Mario Kreutzberger, better known as Don Francisco, has hosted a series of television campaigns since 1978, when he organized the first version of the Telethon. In 1985, during the earthquake that hit Chile on 3 March that year, Kreutzberger organized a campaign, broadcast on Canal 13 called "Chile helps Chile", which, after 30 hours of non-stop broadcasting, managed to fund hundreds of trucks with supplies for victims. The event was repeated in later years, after other natural disasters such as flash floods, earthquakes, volcanic eruptions and others.