Two months before Ayrton Senna’s fatal crash at Imola, he and his sister, Viviane Senna, had discussed creating a charitable organization with the intent to help with the human development of children and adolescents across Brazil, in cooperation with other businesses. Instituto Ayrton Senna was then founded by Ayrton’s family six months later in 20 November 1994, under the presidency of Viviane. The organization has since then invested US$80 million in social programs and actions in cooperation with other businesses and NGOs.