Chataway continued with his running. When Roger Bannister ran the first sub-four-minute mile on 6 May 1954 at Oxford University's Iffley Road Track, Chataway and Chris Brasher were his pacemakers. He finished in second place in the 5000 m at the European Athletics Championship of 1954, 12.2 seconds behind the winner Vladimir Kuts, but two weeks later turned the tables at a London v. Moscow athletics competition at White City, setting a world record time of 13 minutes 51.6 seconds. The contest was televised via the Eurovision network and made Chataway a sporting celebrity; that December he won the first BBC Sports Personality of the Year award. After competing in the 1956 Olympics, Chataway retired from international athletics, though he continued to race for Thames Hare and Hounds.