After Stalin's death in 1953, Khrushchev's regime “embarked upon a mass housing campaign,” to eliminate the persistent housing shortages, and create private apartments for urban residents. This campaign was a response to popular demand for “better living conditions, single-family housing, and greater privacy;” Khrushchev believed that granting the people private apartments would give them greater enthusiasm for the communist system in place and that improving people's attitudes and living conditions would lead to a healthier and more productive workforce. However, the new apartments were built quickly, with an emphasis on quantity over quality, and in underdeveloped neighborhoods, with poor systems of public transportation, making daily life harder for workers. These apartment blocks quickly became called ‘khrushchyoba,’ a cross between Khrushchev's name and the Russian term for slums.