With operational structure provided by Dreyer &amp; Reinbold Racing, A1 Team USA brought U.S. insurance giant GEICO to complete the American effort as the primary sponsorship partner. With everything in place, Al Unser, Jr. took the We The People car out for its maiden laps around the historic Indianapolis Motor Speedway on May 7, 2006. At the 2006 Indianapolis 500, "Little Al" qualified 27th of 33 cars, and was able to move up the field and race in the top half of the pack for most of the race. However, a crash ended his day, finishing 24th with 145 laps completed.