Credited for impacting the music industry by encouraging a renewed interest in buying physical releases rather than downloading or streaming and much like "21", for saving the dwindling sales of the global music industry, "25" won the 2016 Brit Award for British Album of the Year, and the 2017 Grammy Award for Album of the Year. To promote the album, Adele embarked on her third worldwide concert tour, Adele Live 2016. It started on 29 February 2016 and ended on 30 June 2017. The concert broke numerous attendance records across the globe and grossed $167.7 million.