While playing for the Penguins, Talbot has appeared in numerous television commercials, including Valley Pool and Spa, City of Champions Crunch cereal (which featured Talbot on one side of the box and Pittsburgh Steeler Hines Ward on the other) and three commercials for Pittsburgh A&amp;L Motor Sales (these A&amp;L commercials have earned him the nickname "Superstar"). He also appeared in a Reebok commercial with teammate Sidney Crosby, which aired during the 2010 NHL Winter Classic.