Although, during its original popularity the subculture was mostly dominated by white people, the revival brought about an increased ethnic diversity, with people like Lil Uzi Vert and Aaron Philip becoming notable participants. To the extent that, in an article published on 22 May 2018 by Fashion, writer Isabel Slone cited Lil Uzi Vert's appearance at the 2018 Grammy Awards as "perhaps the most visible moment of the mall goth revival", through his wearing of bondage trousers and multiple wallet chains. MetalHammer writer Alice Pattillo credited Instagram accounts such as @1990smallgoth as a key part of the continued popularity of the subculture. During 2020, the subculture's popularity increased through trending videos on TikTok.