Durand's newspaper, run exclusively by women, advocated for women's rights, including admission to the Bar association and the École des Beaux-Arts. As well, its editorials demanded women be allowed to be named to the Legion of Honor and to participate in parliamentary debates. This included, later in 1910, Durand's attempt to organize female candidates for the legislative elections. At the 1900 World's Fair in Paris, she organized the Congress For The Rights of Women. As well as establishing a summer residence for female journalists in Pierrefonds in the Picardy region, Durand turned to activism for working women, helping to organize several trade unions.