After his retirement from professional cricket in 2005, Ward sought to forge a full-time career in broadcasting. A brief stint as an anchor on Sky Sports News followed, as did increasingly frequent appearances on Sky Sports' cricket coverage. By the 2013 Ashes series, Ward had become an integral part of cricket coverage on Sky Sports. During that series, he anchored coverage from the 'Ashes Zone', which, drawing upon his professional cricket experience, saw Ward and guests perform detailed technical analysis.