Numan performed a 16-date mini-tour dedicated to the album across the UK and Ireland during November and December of 2009, similar to Numan's previous tours for "Replicas" and "Telekon", performing the album in its entirety. Numan had been scheduled to play the 2010 Coachella Festival in Indio, California but was forced to cancel, due to the Icelandic volcano eruption that disrupted air travel. To make up for this, Numan embarked upon another 16-date mini-tour of the U.S. that August, in which he again performed "The Pleasure Principle" in its entirety.