Patiently Le Grand re-created the medicinal formula, marrying myrrh with juniper, saffron with lemon rind. The drink was sent to market in a distinctive bottle. But first, Le Grand played a new card: that of advertising. He persuaded several renowned artists to create posters and placards for placement in France and abroad. These artists included Alphonse Mucha, Sem, Lopes Silva, and even Louise Abbéma in 1899, with an oil-on-canvas titled "La Renommée de la Bénédictine" displayed at the Salon in 1899 and then at the World's Fair in Paris in 1900.