During the Kennedy Administration, Moyers was first appointed as associate director of public affairs for the newly created Peace Corps in 1961. He served as Deputy Director from 1962 to 1963. When Lyndon B. Johnson took office after the Kennedy assassination, Moyers became a special assistant to Johnson, serving from 1963 to 1967. Moyers and Pamela Turnure are the last surviving people identifiable in the photograph taken of Johnson's swearing in. He played a key role in organizing and supervising the 1964 Great Society legislative task forces and was a principal architect of Johnson's 1964 presidential campaign. Moyers acted as the President's informal chief of staff from October 1964 until 1966. From July 1965 to February 1967, he also served as White House press secretary.