On May 15, 2015, The Weinstein Company acquired distribution rights to the film, then titled "Three Generations", in a $6 million deal. In June 2015, the film was announced to be released on September 18, 2015, under the title "About Ray". It premiered at the Toronto International Film Festival on September 12, 2015, to lukewarm reviews. Subsequently, the film was pulled from the schedule days before its intended release date. In March 2017, it was announced that the film was scheduled to be released on May 5, 2017, under the title "3 Generations".