In 2010, McManaman became an ambassador for UEFA alongside Christian Karembeu in its Champions League Trophy World Tour, as well as at the Madrid Festival leading up to the 2010 Champions League final at the Santiago Bernabéu Stadium. McManaman, has also been taking part in several "legends" squads for testimonial matches and fundraisers, most notably, at domestic level with the likes of ex-Liverpool players, but also for the European Association of Former Players (EFPA) along with a host of retired stars like Hristo Stoichkov, Enzo Scifo and Lothar Matthaus. In May 2010, McManaman played for the Real Madrid Veteranos against Milan's "Glorie" team for charity known as the Corazon Classic, in front of a crowd of 80,000 at the Santiago Bernabéu, and in an all-star game featuring Emilio Butragueño, Luís Figo, Zinedine Zidane, Chendo, Alfonso, Paolo Maldini, Cafu, Rui Costa and other world-class football stars.