Deschanel's "kooky" style subsequently found a popular outlet as Los Angeles teacher Jess Day, whom she played in the Fox TV sitcom, "New Girl" (2011-2018). Jess's fashion preferences, including some striking brassières in a range of colours, attracted much interest, while, around the same time, Anastasia (Ana) Steel's tastes in E. L. James' best-selling erotic novel "Fifty Shades of Grey" (2011) were thought to have assisted sales of exotic lingerie. Blue was a favoured color (Natalie Portman as Dr. Emma Kurtzman was shown dressing hastily for work in a lacy blue bra in the 2011 film, "No Strings Attached") and was Ana's own preference: "I'm in the pale blue lacy perfect-fit bra. "Thank heavens"". In 2010, the winning German entry for the Eurovision Song Contest proclaimed, "I even did my hair for you/I bought new underwear, they're blue" ("Satellite", sung by Lena). In 2013 "X Factor" contestant Diana Vickers wore blue panties (with a short white top bearing the legend, "LOST MY MIND") for a widely publicised photoshoot for the magazine "FHM".