After Dutch Schultz's murder in 1935, Zwillman took over those of Schultz's criminal operations that were in New Jersey. The press began calling Zwillman the "Al Capone of New Jersey." However, Zwillman often sought to legitimize his image, offering a reward for the return of the Lindbergh baby in 1932, and contributed to charities, including $250,000 to a Newark slum-clearing project.