"Fruitvale Station" premiered on January 19, 2013 during the 2013 Sundance Film Festival where it was listed as "Fruitvale" before undergoing a title change. After premiering at Sundance, the film was at the center of a distribution bidding war. Rights for the film were ultimately acquired by The Weinstein Company for approximately US$2 million. In May 2013, "Fruitvale Station" appeared in the Un Certain Regard, an award section recognizing unique and innovative films, at the 66th Cannes Film Festival and won the award for Best First Film.