Renamed Brill Cagliari with the arrival of major sponsor Brill (a shoe shine brand) and now based in the newly opened PalaRockefeller arena, the Sardinians struggled in their first Serie A season. They won only three games in 1969–70 to go straight back down, obtaining their third win in the last game, against Virtus Bologna, on 12 April 1970 whilst the U.S. Cagliari football team won their league.