In 2013, MacKenzie was part of Toronto's successful bid to host the 2016 NBA All-Star Game, and stated that "the time was right" to bring the event outside of the United States for the first time. He estimated that it would bring $80 million to $100 million into Toronto's economy. He also announced contracts with Air Miles and Bank of Montreal, and said that Canadian-based sponsors were coming onboard due to the growing fan base in Canada, highlighting that the NBA had 650,000 Canadian followers on Twitter by 2016.