The IAC popular protest movement began in 2011 as part of a larger wave of demonstrations and protests. The official position of figureheads in the IAC movement was that it had no formal organisation beyond a 24-member core committee. In 2011, the organisers of IAC determined to launch a campaign to mobilise the masses in support of a demand-the creation of a Lokpal (ombudsman) who would have powers to arrest and charge government officials accused of corruption., that they hoped would help to bring about a corruption-free India. The campaign gained strength through social media, building a massive network of supporters. Initially, they approached Ramdev, a populist Indian yogi to be the figurehead for this campaign but his connections to the right-wing Sangh Parivar threatened to damage the credibility of what was perceived as an apolitical movement. This led to him being replaced by Anna Hazare, a veteran social reformer. Hazare, too, brought a large support base with him, described by Meera Nanda as being largely "from urban middle-classes and idealistic youth". The urban sophistication of Hazare, compared to Ramdev's rusticity, attracted high-profile support for the campaign from Bollywood stars, the internet-savvy, and mainstream English-language news media.