In 2007, Taco Bell first offered the "Steal a Base, Steal a Taco" promotion—if any player from either team stole a base in the World Series, the company would give away free tacos to everyone in the United States in a campaign similar to the Mir promotion, albeit with a much higher likelihood of being realized. After Jacoby Ellsbury of the Boston Red Sox stole a base in Game 2, the company made good on the promotion on October 30, 2007. The promotion has been offered in several World Series, most recently in 2020, with Mookie Betts of the Los Angeles Dodgers successfully stealing a base in Game 1.