In May 2018, the singer announced the title of her upcoming album in a little homemade YouTube series. That same month, Colombian reggaeton superstar J Balvin released his fifth studio album, "Vibras", which featured Rosalía on the track "Brillo", co-written by her and recorded right after her performance at the Latin Grammy Person of the Year performance for Alejandro Sanz. Later that month she released the album's lead single, "Malamente". Due to its intense promotion and novel sound, it caught the attention of international personalities and music critics, who all praised the track to the point that, in August, Rosalía was booked to perform at Madonna's 60th birthday bash but cancelled the gig after many logistic conflicts. Personalities such as Kourtney Kardashian and Dua Lipa also showed their appreciation for Rosalía's new song, sharing it on social media. "Malamente" was promoted at several award shows like the 2018 MTV Europe Music Awards as well as the Latin Grammys. Its music video, directed by Canada, went viral on the Internet and was named Video of the Year by "Pitchfork". The song was nominated for five Latin Grammys, out of which Rosalía won two, for Best Alternative Song and for &lt;a href="Latin%20Grammy%20Award%20for%20Best%20Urban%20Fusion/Performance"&gt;Best Urban Fusion/Performance&lt;/a&gt;. "Malamente" is certified five times platinum in Spain for selling over 200,000 copies and is also platinum in the US. The album's second single, "Pienso en tu Mirá", was released on 24 July 2018 through Sony Music. Its music video also went viral on social media, with praise for its aesthetics and poetic symbolism. Many Spanish portals were already talking about this as the "Rosalía phenomenon" or "hurricane Rosalía". The song was nominated for Best Pop Song at the 2019 Latin Grammy awards. The third single, "Di Mi Nombre", released three days prior to the album, earned Rosalía her first number-one single in Spain.