In 1966, Starr had arguably the best season of his career, throwing for 2,257 yards, 14 touchdown passes, and only 3 interceptions. He led the NFL with a completion percentage of 62.2 and a 105 passer rating, while leading the Packers to a dominating 12-2 record. Starr would be named the NFL's Most Valuable Player by the Associated Press (AP), the Sporting News, the Newspaper Enterprise Association (NEA), and the UPI In the NFL Championship Game against the Dallas Cowboys, Starr had his best postseason performance, throwing for 304 yards and 4 touchdown passes, leading the Packers to a 34-27 victory, and the right to represent the NFL in the first ever Super Bowl, against the AFL champion Kansas City Chiefs. Starr had another solid game against the Chiefs, throwing for 250 yards and two touchdowns, both to Max McGee, in a decisive 35-10 Packers win. Starr was named the first-ever Super Bowl MVP for his performance.