Following the commercial success of Bowie's previous album, "Let's Dance", its singles and the Serious Moonlight Tour, "Blue Jean" was launched with a 21-minute short film, "Jazzin' for Blue Jean", directed by Julien Temple. The song performance segment from this was also used as a more conventional music video. The film won the 1985 Grammy Award for "Best Video, Short Form", later renamed "Best Music Video", which proved to be the only competitive Grammy Award Bowie won during his lifetime for over three decades, although Bowie posthumously won four Grammies for his album "Blackstar" (2016).