Fame was formed in 2003 and under that banner, he took part in 2003 in Melodifestivalen under the name Fame, with the "Give Me Your Love" that earned favour with the Swedish public and the jury winning in a landslide victory in Melodifestivalen 2003 at the Stockholm Globe Arena. They went on to participate in the Eurovision Song Contest, eventually garnering 107 points, which put them in fifth place.