"Ip Man 2" was released in select Asian countries and in Australia on 29 April 2010. Prior to its release, Mandarin Films publicly launched the film's official website in Beijing on 6 April 2010. The film held a premiere press conference in Beijing on 21 April 2010, only seven days after the 2010 Yushu earthquake. Guests were asked to wear dark-colored clothing in show of mourning; there was a moment of silence for the victims of the disaster. The film's cast, Donnie Yen, Sammo Hung, Huang Xiaoming, Lynn Hung, and Kent Cheng attended the premiere, and donated a total of ¥500,000 (US$73,200) to relief efforts helping in the disaster recovery. The film held private screenings in Chengdu on 21 April 2010, and in China on 27 April 2010, receiving positive reactions from audiences. Mandarin Films has sold North American distribution rights for the film to distributor Well Go USA. "Ip Man 2" was released in the United States by Variance Films on 28 January 2011.