Marseille returned to the top flight in 1996 with backing from Adidas's CEO Robert Louis-Dreyfus. He chose Rolland Courbis as coach, signed Fabrizio Ravanelli, Laurent Blanc, and Andreas Köpke, and Marseille finished 11th for his return. For the 1998–99 season, the team celebrated their centenary and built a team of stars: Robert Pires, Florian Maurice, and Christophe Dugarry, culminating in a second-place finish in the French championship, behind Bordeaux and an appearance in the UEFA Cup Final in 1999, losing to Parma. Courbis left the team in November 1999 after a poor start to the season.