It has sold more than 5 million copies and is certified 10× Platinum ♦ by RIAA in the US. "Not Afraid" which was directed by Rich Lee, premiered on June 5, 2010, through Vevo. The music video was shot in Newark, New Jersey and won the MTV Video Music Award for Best Male Video at the 2010 MTV Video Music Awards. The song also won Best Solo Rap Performance at the 53rd Annual Grammy Awards.