During the 1969 race, no new members were inducted into the 100 mph Club, since all four drivers who completed the 500 miles that year were already part of the club. In 1970, Dick McGeorge, Champion's public relations representative, retired from his position. McGeorge was considered the key fixture in organizing the club, dating back to 1946. He died in 1971, and the 100 mph Club quietly folded. In retrospect, the 1968 inductees (led by race winner Bobby Unser) would be the final names added to the membership.