This mattered little as a massive marketing and publicity campaign fronted by title sponsors Safaricom drew in crowds to the Kasarani venue. It is estimated there were an approximate 48000 fans in the stadium on 21 September 2013, the first day of the tournament which featured quality sides in the form of the England Royals and Sevens World Series core sides Spain and Portugal. As the tournament proceeded, news filtered in about a terrorist attack at the Westgate Mall , located several kilometers away. The England Royals, featuring leading England Sevens player Matt Turner, withdrew from the tournament.