Kendall joined Preston North End as an apprentice and stayed with the club when he turned professional. He was a runner-up in the 1964 FA Cup with Preston, and at 17 years 345 days was the youngest player to play in a Wembley final. In 1967 he joined Everton, where he played in midfield with Alan Ball and Colin Harvey, the trio gaining the nickname "The Holy Trinity". With Everton, Kendall won the First Division title, the Charity Shield, and was again an FA Cup runner-up. He became Everton captain for three years before being sold to Birmingham City in 1974. Kendall joined Stoke City in 1977, where he became a player-coach and helped the club achieve promotion from the Second Division.