In 2013, Keselowski changed the number to 52, as he was using owners points from Hamilton Means Racing to run a limited schedule. Keselowski attempted the 2013 Daytona 500, but failed to make the race. He ran Richmond and finished 40th. Later in the season, 71-year-old Morgan Shepherd ran at Loudon, at the time the oldest driver to start a race. Keselowski would return to the car at Watkins Glen, finishing 39th after starting 43rd.