The 8 Series is based on the BMW Concept 8 Series that debuted at the 2017 Concorso d’Eleganza Villa d’Este, and featured a new design language and iteration of the iDrive system. The production version was officially unveiled at the 24 Hours of Le Mans on June 15, 2018. The BMW Concept M8 Gran Coupé was later introduced at the 2018 Geneva Motor Show, and is a high-performance four-door variant of the 8 Series which was unveiled in June 2019.