By the third week of September, Dixon had finalized the schedule and personnel for the four-day "October Revolution in Jazz", named after the Bolshevik Revolution of 1917. This gave him time to place advance notices in newspapers such as the Columbia Daily Spectator, the Villager, and the Village Voice. The festival was also included in the concert listings of the New York Times, and was mentioned in the October 8 issue of DownBeat. Performances would begin at 4:00 p.m. each day, ending at midnight, at which point there would be panel discussions, moderated by Dixon, with topics such as "Jim Crow and Crow Jim," "The Economics of Jazz," "The Rise of Folk Music and the Decline of Jazz," and "Jazz Composition."