At the beginning of the 2016–17 season, Lichtsteiner was excluded from Juventus's squad for the UEFA Champions League group stage; this was due to the fact that the club had signed rightback Dani Alves, and had already filled their squad quota, as Juventus were also required to have four club youth products in the 25-men squad, even though initially the only former youth product in the first team was Claudio Marchisio. Thus, Lichtsteiner was excluded to make way for other players. Juventus had also re-signed Juan Cuadrado on loan, which meant that Lichsteiner would face competition for the starting right fullback/wingback/winger position, leading to rumours that he would be leaving the club; nevertheless, he later stated that he would be remaining with Juventus. Despite competition for a starting spot, Lichtsteiner took part in the 2016 Supercoppa Italiana on 23 December 2016, as one of the starting eleven, as Juventus lost to Milan on penalties. On 2 February 2017, Lichsteiner renewed his contract until 30 June 2018.