Since 1926, the UNWLA has been organizing exhibits of Ukrainian folk art at American institutions with the goal of familiarizing the public with the diverse cultural heritage of Ukrainians. One of the major initial efforts was the exhibition of the Ukrainian folk art at the Chicago World's Fair in 1933. Between 1967 and 1973, the UNWLA maintained the Museum of Ukrainian Folk Art until it founded the Ukrainian Museum in New York, NY, in 1976.