Hardymon brought in Lewis B. Campbell, who became CEO in 1998. Starting in 2000, Campbell led a company-wide restructuring program. The share price fell to as low as $13/share in March 2003 after the economic downturn following the collapse of Internet companies and the terrorist attacks on the World Trade Center. Diminished demand for helicopters and airplanes led to layoffs at Cessna and Bell Textron. In 2004, "Forbes" magazine named Campbell as the fifth worst-performing CEO in the country.