The 2003 election happened against the backdrop of the war in Iraq. The battles of that war took place during the first half of the campaign, diverting the attention of the media and the population. Landry became known for his custom of wearing the white ribbon (which in 2003 was worn by people in favour of peace). This custom was shortly followed by the two other main party leaders, Charest and Dumont. Landry was the most outspoken critic of the war. The other two were more discreet on the matter. Charest once stated that it was an opportunity to reaffirm his "belief in peace". Dumont acted in a similar way, while also addressing criticism to Landry, saying that Quebecers should refrain from criticizing Americans too harshly since Americans were historical friends of Quebecers.