The United States backed coup in 1954 brought Carlos Castillo Armas to power. Along with other people with fascist leanings, he started the National Liberation Movement ("Movimiento de Liberación Nacional", or MLN). The founders of the party described it as the "party of organized violence." The new government promptly reversed the democratic reforms initiated during the Guatemalan Revolution and the agrarian reform program that was the main project of president Jacobo Arbenz Guzman and which directly impacted the interests of both the United Fruit Company and the Guatemalan landowners.