The music video for "Royals" was directed by Joel Kefali and premiered on Lorde's YouTube channel on 12 May 2013. It shows teenagers in a suburban neighbourhood interspersed with minimal shots of Lorde. The track won awards for Song of the Year and Best Pop Solo Performance at the 2014 Grammy Awards, and the APRA Silver Scroll Award. Lorde performed "Royals" on her "Pure Heroine" (2013–14) and "Melodrama" (2017–18) world concert tours. Critics have credited the song for paving the way for other alternative-leaning pop artists.