Smith told Matthews "there are no shackles here ... express yourself ... play your own game and whatever you do on the pitch, do it in the knowledge that you have my full support." He assembled a talented frontline in Matthews, Stan Mortensen, Jimmy McIntosh, and Alex Munro; with an emphasis on entertaining football. The Seasiders finished in ninth place and reached the 1948 FA Cup Final. On 23 April 1948, the eve of the final, Matthews won the inaugural Football Writers' Association Footballer of the Year award. Despite taking the lead twice in the match, Blackpool lost out 4–2 to Matt Busby's Manchester United in the final, with Matthews assisting Mortensen for Blackpool's second.