In August 2003, Brazin acquired a 50 per cent shareholding in EzyDVD which had 15 stores at the time, while the company also bought the 19-store footwear company, Ghetto, from Blundy's Yoda Holdings. During this period of expansion, CEO Brett Blundy admitted that the Sanity chain needed to be restructured. He blamed heavy discounting in the DVD market, where large chains such as Kmart, Target and Big W accounted for more than one-third of the industry's sales. (Within Sanity itself, DVD sales accounted for 30% in 2003, compared to just 6% in 2001.) More short-term, its six Sanity and Virgin music stores at Sydney Airport, Melbourne Airport, and London Heathrow Airport, were hit hard by fewer passengers, spooked by the Iraq War and SARS, cancelling many flights. Yet, Brazin continued with their strategy of not discounting its regular line of CDs and DVDs to meet heavy discounters and rapidly expanding rivals, such as JB Hi-Fi which was (and still is) eating away at Sanity's market share. Blundy cited the very thin profit margins gained from such discounts as the main reason for keeping prices near the recommended retail price. (In August 1996, Sainty's general manager, Daniel Agostinelli, told "Billboard" that each CD sold in the 60-store chain then made 27.5% gross profit before subtracting 24% in costs.) Also in this month, Greg Milne was appointed CEO, leaving Blundy to again move down to head strategic development.