The Buddy Holly Center offers free admission, as well as free trolley tours of various Holly-related sites in Lubbock, on February 3, "The Day the Music Died" (the day Holly was killed in an airplane crash along with Ritchie Valens and J.P. "The Big Bopper" Richardson). The Center has also waived admission fees for other occasions, including for its participation in the City of Lubbock's First Friday Art Trail (on multiple occasions, including in August 2011, May 2015, and August 2015), as well as on the occasion of its 15th anniversary in September 2014.