The track was Germany's entry for the 2011 Eurovision Song Contest in Düsseldorf, Germany, after winning the pre-selection show "Unser Song für Deutschland". Lena had represented the country at Eurovision one year earlier, winning the contest. In Düsseldorf, the singer finished in tenth place with a total of 107 points. During her show, Lena performed on a dark stage enhanced with light rays. She wore a black outfit and heavy make-up, accompanied by background dancers and backing vocalists sporting silver body suits. Her performance was well-received by publications that noted its sexual elements.