After taking the opening set against Jonny Clayton in their first round match at the 2017 World Championship, Price lost three in a row to be beaten 3–1. He was ranked 20th on the Order of Merit afterwards. He defeated Justin Pipe 10–5, David Pallett 10–4 and Paul Hogan 10–6 at the UK Open to reach the quarter-finals. Ian White was on 20 to win 10–9, but hit a double 15 to burst his score and Price stepped in with a 160 checkout to progress through to the semi-finals where he was locked at 9–9 with Alan Norris. Norris missed three darts to take the 19th leg and Price finished 100 with two double tops, before breaking throw in the next to win 11–9. In his first major final he was 7–2 down to Peter Wright, before reducing his deficit to 8–6. However, Price then lost the last three legs to be beaten 11–6.