The first trailer of the film was all set to be screened at 66th annual Cannes Film Festival in mid-May 2013, however it was delayed due to Soundarya's dissatisfaction over the final cut of the trailer. The first teaser trailer was released digitally on 9 September 2013, coinciding with Ganesh Chaturthi to mixed response; while fans of Rajinikanth were satisfied, others criticised it for its "poor visual effects". It was also noted for its similarities to the teaser trailer of Soundarya's shelved animation venture "Sultan the Warrior", that was also supposed to feature Rajinikanth. Nevertheless, it was viewed over 1 million times on a single day, establishing it as one of the most anticipated film teasers in the history of Tamil cinema. Soundarya also announced that a second trailer would be released, which would feature Padukone prominently, and unlike the first trailer, it would have sound and dialogues. The trailer was released in Tamil, Telugu and Hindi on 9 March 2014, the same day of the audio launch.