Shreve became a full-time public address announcer at the beginning of the second season of Gund Arena in the 1995-96 NBA season. He was the voice of the 1997 NBA All-Star Game and the "NBA at 50" halftime ceremony honoring the 50 Greatest Players in NBA History. He was replaced by Ronnie Duncan after the 2004-05 NBA season as part of the team overhaul by the new owner, Dan Gilbert.