Farha's biggest tournament finish was in the 2003 World Series of Poker Main Event, where he finished second to Chris Moneymaker for $1,300,000. On TV, Farha was identified as an "investor", a job Farha said he never actually held but was rather an identity he held to convince people to start a game with him. On the second day of play, Farha lost a major pot to Barry Greenstein leaving him with only 10% of the average stack. He was considering leaving at this point and was talked into staying in the tournament by Greenstein. He lost the final hand to Moneymaker when he went all-in with a pair of jacks on the flop, only to be called by Moneymaker who had flopped bottom two pair, which held after the final river card was dealt.