In 2015, while he was on vacation in India, Wilbekin began to have thoughts about transforming World of Wilbekin from a branding agency into a movement. During the trip, he realized that Black gay men lacked unity around fellowship, networking, and celebrating one another. Upon returning to New York, he was inspired to redress this issue while re-reading James Baldwin's Notes of a Native Son. After writing an essay about feeling unsafe and demonized as a Black gay man in response to the Orlando nightclub shooting, he began to transform World of Wilbekin into a full-fledged advocacy organization dedicated to supporting Black queer men of all backgrounds. He named the organization Native Son Now in honor of Baldwin's book.