After three seasons in Serie B, Vieri returned to Serie A for the 1995–96 season, when he joined Atalanta, scoring 9 goals in 21 appearances. His first big move came about when he was spotted by Juventus who signed him from Atalanta for a fee of €2.5 million for the 1996–97 season. He made 23 appearances and scored 8 goals in Serie A, and six goals in ten matches in Europe, making him joint top scorer for Juventus that season along with Alen Bokšić. He ended his season at Juve by winning the "'Scudetto" and starting in the 3–1 UEFA Champions League final loss to Borussia Dortmund.