The accompanying music video for "Turn Up the Music" was directed by Godfrey Taberez and Brown, and filmed in Los Angeles, California. It features Brown at a party filled with masked people, where he performs heavily choreographed dance routines. The video garnered positive reception from critics, for its series of dance sequences which were compared to Michael Jackson. It won Best Male Video and Best Choreography at the 2012 MTV Video Music Awards, and earned Taberez and Brown a nomination for Video Director of the Year at the 2012 BET Awards. Brown promoted the song with live performances on televised shows and at awards ceremonies, including "Dancing with the Stars", "Today", the 2012 NBA All-Star Game halftime show, the 54th Grammy Awards, the 2012 Billboard Music Awards and the BET Awards. He also included the song in his set list at Supafest Australia. The official remix of "Turn Up the Music" premiered online on February 20, 2012, and features Brown's former girlfriend Rihanna.