Planters suspended the campaign shortly after the Calabasas helicopter crash on January 26, which killed all passengers including former NBA player Kobe Bryant. They eventually resumed the campaign with the Super Bowl commercial, which showed Snipes and Walsh presiding over the funeral of Mr. Peanut, also attended by fellow mascots Kool-Aid Man and Mr. Clean. Kool-Aid Man's tears combined with sunlight cause a new, younger incarnation of Mr. Peanut, dubbed "Baby Nut", to grow from the soil.