In 1967, Lombardi's Packers hosted the Dallas Cowboys in Green Bay on December 31 in the NFL Championship Game, a rematch of the previous season. This became known as the "Ice Bowl" because of the game-time temperature. Lombardi had a heating coil underneath the field but on this day it was not functioning. Some people believe that he turned it off on purpose. With 16 seconds left in the game and down by three points, the Packers called their final time-out. It was 3rd and goal on the Dallas two-foot line. In the huddle, with the game on the line, Quarterback Bart Starr asked Kramer whether he could get enough traction on the icy turf for a wedge play and Kramer responded with an unequivocal yes. Starr came over to Lombardi on the sidelines to discuss the last play and told him he wanted to run a 31 wedge, but with him keeping the ball. Lombardi, having had enough of the bitter cold, told Starr to 'Run it! And let's get the hell out of here!' Lombardi was asked by Pat Peppler what play Starr would call, to which Lombardi replied, 'Damned if I know.' Starr returned to the huddle and called a Brown right 31 Wedge, but with him keeping the ball. Kramer blocked Jethro Pugh low and Ken Bowman hit Pugh high as Starr followed them into the end zone for the Packer lead and assured victory.