Stunned Arnall supporters announced a write-in candidacy for the general election, insisting that Georgians must have the option of a moderate Democrat beside the conservatives Maddox and Callaway. In his general election campaign, Maddox equated the Callaway Republicans to the American Civil War and the 1864 March to the Sea waged in Georgia by Union General William Tecumseh Sherman. He criticized the Callaway family textile mill, which he alleged had kept wages at $10 a week in Troup County. Maddox said that Callaway was unable to relate to farmers, small businessmen, and the unemployed: "He would be a lot better off if he knew about people as well as dollars." Maddox said that Callaway Gardens had hired off-duty police officers to maintain segregation at the tourist park in Pine Mountain, but a superior court judge verified that Callaway had an open admission policy at the facility.