In 2003 at the beginning of her musical career, Jurčević released her self-titled debut album "Lana" for Croatia Records. It spawned hit singles such as "Odlaziš" ("You're Leaving"), "Otkad te nema" ("Ever Since You're Gone"), "Najbolja glumica" ("The Best Actress"), "Ovo nije istina" ("This Is Not True"), and "Pravi razlog" ("Real Reason"). In 2004, she performed "Odlaziš" at the Croatian Radio Festival. She has also taken part in Dora 2004, Croatian national pre-selection for Eurovision Song Contest, with the song "Prava istina" ("Real Truth"), finishing sixth in the final. In 2005, her song "Ovo nije istina" won "24sata"'s award for most interesting performance at the Croatian Radio Festival.