In 1966, three West Ham players (Bobby Moore from Barking, Martin Peters from Plaistow and Geoff Hurst from Chelmsford) were major contributors as England (managed by Alf Ramsey from Dagenham) won the World Cup, beating West Germany in extra-time at Wembley. West Hams anthem I'm Forever Blowing Bubbles was used in the 2012 Olympic Opening Ceremony for the London Olympics of 2012, with director Danny Boyle remarking that he couldn't tell the story of the East End without reference to the club.