The 1969–70 season opened with victory in the 1969 FA Charity Shield, as Bremner captained Leeds to a 2–1 victory over Manchester City. With new arrival Allan Clarke played upfront alongside Mick Jones and Peter Lorimer Revie had to instruct Bremner and Giles to resist the temptation to get forward and attack. It took the team some time to gel, as only two wins came from the opening eight league games, and Leeds eventually finished a distant second to champions Everton. They chased Everton all season only to give up on the title after a home defeat by Southampton late in the campaign. In the European Cup Leeds recorded a club record 10–0 win over Norwegian side Lyn, with Bremner netting two of the goals. However they exited the competition at the semi-final stage after two defeats to Celtic; Bremner levelled the aggregate score by putting United 1–0 ahead in front of a competition record 136,505 spectators at Hampden Park, but Celtic came back to win the game and the tie with two second half goals. Further disappointment came in the 1970 FA Cup Final, where Leeds were beaten 2–1 by Chelsea in extra-time of the replay at Old Trafford. Bremner was named as FWA Footballer of the Year for the season.