The following year, Appleyard finished third in his class at the Alpine Rally in a Jaguar SS100. In 1948, he received factory support from Jaguar Cars. Despite stopping to help an injured rival, he met all the target times and was awarded his first "Coupe des Alpes" (Alpine Cup). That same year, he competed in the Winter Olympics and finished 55th in men's slalom and 91st in men's downhill. At the wheel of an XK120 and with his wife Patricia "Pat" Lyons, the daughter of Jaguar founder Sir William Lyons, as his co-driver, Appleyard finished the Alpine Rally unpenalized three times in a row from 1950 to 1952, becoming the first driver to win the coveted "Coupe d'Or" (Gold Cup). Only two drivers would match this feat; Stirling Moss in 1954 and Jean Vinatier in 1971.