"Push the Button" has been referenced several times in popular culture. The song serves as the opening track to the soundtrack of the 2006 film "It's a Boy Girl Thing". It was featured in a commercial for Tassimo coffee machines, which led to an increase in the product's sales, as well as airings of the commercial across Europe and in the United States. English band Starsailor performed a live cover version of the song as the B-side to their 2006 single "This Time". It was also covered by English hip hop duo Dan le sac vs Scroobius Pip, who performed it at the 2008 Bestival. Lynsey Haire of eFestivals wrote that the performance "went down especially well with the audience". "Push the Button" was included in the playlist for the opening ceremony of the London 2012 Summer Olympics. Firefighters in Staffordshire, England, performed a cover version, although the lyrics were modified to encourage the public to regularly test the smoke alarms in their homes. The video was promoted through YouTube, and was viewed more than 44,000 times. Peter Dartford, the chief fire officer for Staffordshire Fire and Rescue Service said: