Prior to the airing of an Apple iPod nano commercial featuring this song, "The Reminder" was selling at approximately 6,000 copies per week, and "1234" at 2,000 downloads per week. Following the commercial, the song passed 73,000 total downloads and reached No. 7 on Hot Digital Songs and No. 8 on the Billboard Hot 100; "The Reminder" jumped from No. 36 to No. 28 on the Billboard 200, with sales of 19,000. Following the television advertisement for the iPod nano in the UK, the single beat its original chart position of 102 to become number 8 in the UK charts. "Time" magazine named "1234" one of The 10 Best Songs of 2007, ranking it at No. 2. Writer Josh Tyrangiel called the song a "masterpiece," praising Feist for singing it "with a mixture of wisdom and exuberance that's all her own". On 6 April 2008, Feist won a Juno Award for the single as "Single of the Year".