On September 17, 2019, Keys debuted the album's lead single, "Show Me Love", and its accompanying music video at Dolby Soho in New York City. The first live performance of the track took place that weekend as part of her set at the 2019 iHeartRadio Music Festival. In November, Keys was joined by Miguel, Pedro Capó, and Farruko at the 20th Annual Latin Grammy Awards for a medley of a Spanish version of the song and "Calma" (2018). On November 20, "Time Machine" was released as the next single. Keys revealed the album's title in a December interview with "Billboard" and formally announced "Alicia" the following month by posting a release date of March 20, 2020, and the cover art to her Instagram account. In January, Keys also returned as host for the 62nd Annual Grammy Awards, where she was joined by Brittany Howard in a performance of "Underdog" (released as "Alicia"s third single on January 9). The single was featured in a TV ad for Amazon Music and performed by Keys on "The Ellen DeGeneres Show".