In 1971, Michaels moved to Cincinnati, where he became the play-by-play announcer for the Cincinnati Reds of Major League Baseball. In 1972, after the Reds won the National League Championship Series and advanced to the World Series, he helped to cover the Fall Classic for NBC Sports. He also was the network's play-by-play man for the hockey coverage at the 1972 Winter Olympics in Sapporo, Japan.