Its music video, directed by Hannah Lux Davis, made its premiere on American clothing brand Guess's website on August 28, 2016, and features Grande in a gym and frolicking with shirtless men in a sauna together with Minaj. The music video has since received a nomination at the 2017 MTV Video Music Awards for Best Choreography. Grande and Minaj performed "Side to Side" at the 2016 MTV Video Music Awards and the American Music Awards. Grande has also promoted the song with televised performances on "The Tonight Show Starring Jimmy Fallon" and on "The Ellen DeGeneres Show".