The Serie A Championship title is often referred to as the "scudetto" ("small shield") because since the 1923–24 season, the winning team will bear a small coat of arms with the Italian tricolour on their strip in the following season. The most successful club is Juventus with 36 championships, followed by Internazionale and AC Milan with 19 and 18 championships respectively. From the 2004–05 season onwards, an actual trophy was awarded to club on the pitch after the last turn of the championship. The trophy, called the Coppa Campioni d'Italia, has officially been used since the 1960–61 season, but between 1961 and 2004 was consigned to the winning clubs at the head office of the Lega Nazionale Professionisti.