The song's music video was directed by Samuel Bayer. It recreates the assassination of John F. Kennedy with Manson as President Kennedy, McGowan as Jacqueline Kennedy, and the other members of the band as Secret Service agents; it also features Manson on a cross. Manson explained that it was intended as a tribute to men like Kennedy and Jesus who "died at the hands of mankind's unquenchable thirst for violence." It garnered significant controversy, and its premiere on MTV was delayed due to both the Columbine High School massacre and the death of John F. Kennedy Jr. Critical response to the clip was mixed; some critics found it touching while others felt it was unsuited to the song.