The club announced that Season ticket sales matched those of the previous campaign, with 2,000 season ticket sales on Friday 16 April 2010 being "one of the single busiest days in the Ticket Office's history." By close of the club's Early Bird offer (which froze 2010–11 Season Tickets at 2009–10 prices) on 18 April 2010, the club had sold 17,357 season tickets, 471 ahead of sales at the same point the previous summer, and claimed they had received calls from "several hundred" supporters who had been prevented from purchasing by the events of the eruption of Eyjafjallajökull. It was also revealed that the club's CEO, Tom Glick, had been elected to The Football League Board.