In 2017 the bank bought the exclusive live broadcasting rights of the 2017 World Men's Handball Championship for Germany after various negotiations of internet provider and TV-channels with the rights owner beIN Media Group failed. The championship matches of the Germany men's national handball team were broadcast live via internet. It was the first time in Germany that a major sports event was broadcast by a single sponsor. Over the duration of the event over 6 million visits to the website were recorded.