Baggio led Fiorentina to a Coppa Italia quarter-final during the 1988–89 season under manager Sven-Göran Eriksson, scoring nine goals, as Fiorentina were eliminated by eventual champions Sampdoria. This season would be Baggio's breakthrough, as he scored 15 goals in Serie A, finishing third in the "capocannoniere" (top goalscorer) title. He also helped Fiorentina finish in seventh place in Serie A and win an UEFA Cup spot, assisting the only goal by Roberto Pruzzo in the tiebreak qualifier against Roma. He formed a notable attacking partnership with Stefano Borgonovo, and the pair scored 29 of Fiorentina's 44 Serie A goals, earning the nickname "B2". Baggio's performances elevated him to hero status among the fans, and he drew praise from several pundits. His characteristics led former Fiorentina playmaker Miguel Montuori to say Baggio was "more productive than Maradona; he is without doubt the best number 10 in the league", also stating that Baggio had "ice in his veins" due to his composure in front of goal.