When "New Democracy" imploded due to internal struggles and failed in the 1994 general election Karlsson went back to being a full-time businessman. He has started the popular Swedish reality television show Fame Factory, (a programme somewhat similar to the British show Pop Idol), in which he played an important role. Many Mariann artists have entered Melodifestivalen, the Swedish qualifications for the Eurovision Song Contest. From 1978 to 2005, approximately 120 songs from Karlsson's record company competed, and 14 of these went on to represent Sweden in the Eurovision Song contest. Mariann artists include Herreys and Charlotte Perrelli, who went on to win the Eurovision Song Contest (1984 and 1999, respectively).