In 1972 the coach Gustavo Giagnoni excluded Pulici from the starting lineup for a period of two months, devoting him to technical refinement with the help of the coaches of the youth team. In 1972–73 he emerged as the top scorer in Serie A with 17 goals along with Gianni Rivera and Giuseppe Savoldi. He repeated this feat in 1974–75 (18 goals) and in 1975–76, when he scored 21 goals in the season won by Torino, played in tandem with strike-partner Francesco Graziani. The pair were nicknamed "i gemelli del gol" ("the goal twins"): Pulici's goal was decisive in the final round of the season against A.C. Cesena.