In the United Kingdom, Rihanna was invited back to series 7 of "The X Factor" on December 11, 2010, to perform "Unfaithful" with finalist Matt Cardle and a solo performance of "What's My Name?". The finale was watched by fifteen million viewers but attracted complaints, in the thousands, about Rihanna's choice of outfit and sexual performance. Vivienne Patterson, director of Mediawatch UK, said "I don't think it was suitable for a pre-watershed broadcast, I think that's quite clear". UK's media regulator, Ofcom, later confirmed that it had launched an investigation into the affair after 4000 complaints were registered regarding Rihanna and Christina Aguilera's appearances at "The X Factor" finale. Rihanna performed the song with Drake for the first time at the 53rd Annual Grammy Awards on February 13, 2011, as well as performing the song as a part of a medley with "Only Girl (In the World)" and "S&amp;M" live at the 2011 Brit Awards on February 15, 2011. Rihanna also performed the song with Drake at the NBA All Star Game on February 20, 2011, as well as performing the song as a part of a medley of "Umbrella" / "Only Girl (In the World)" / "Rude Boy" / "All of the Lights" (with Kanye West). The song was part of the set list for the Australian leg of the Last Girl on Earth tour, Loud Tour and the Diamonds World Tour. In May 2011 Rihanna gave a performance of "What's My Name?" on the "Today" show, as a part of the Summer Concert series, along with "Only Girl (In the World)", "S&amp;M" and "California King Bed". Rihanna performed "What's My Name?" at Radio 1's Hackney Weekend on May 24, 2012, as the sixth song on the set list. She also performed the song at the 2016 MTV Video Music Awards in a medley with "Rude Boy", "Pon de Replay" and "Work".