Warner Bros. Television and CBS began its promotion of the series in July 1990 during the 1990 NBA All-Star Game. It also had ad campaigns on radio and cable television during "wrestling matches on USA Cable and during ["Batman" airings] on the Family Channel", as well as ads in "The Flash" comic book and posters for the series in malls and Kmarts across the country. Four-minute promos of the series aired at all Six Flags amusement parks and a few weeks before the pilot's debut, Warner Bros. flew banners over beaches on both coasts. Describing the marketing, George Schweitzer, senior vice president of communications at the CBS Broadcast Group said, "It's not being sold as a comic book. It's being sold like "Batman" [the 1989 film] – dark and mysterious and exciting. The promos have a theatrical quality." The pilot debuted on July 15, 1990 at a "big bash" at the Warner Bros. Burbank lot.