Keron Williams was signed by the Calgary Stampeders in 2006 and made his professional debut at defensive tackle against the Lions on October 15, 2006. Following two seasons with the Stampeders, he signed as a free agent with the Montreal Alouettes where he won his first Grey Cup championship in 2009. After his championship-winning season, Williams signed with the BC Lions as a free agent on February 16, 2010, and switched to playing defensive end. He won his second Grey Cup championship as a member of the Lions in 2011 after BC won the 99th Grey Cup while beginning the season 0–5. Williams finished the 2012 CFL season as the league leader in sacks with 12, which was also a career high. He then played his last season with the BC Lions and retired from playing professional football in 2014. Williams, an eight-year veteran defensive end in the Canadian Football League who has spent the past four seasons with the B.C. Lions, designed the 102nd Grey Cup Festival brand, the Roar on the Shore, which was unveiled at a press conference in downtown Vancouver on Wednesday. Jamie Pitblado, the general manager for the 2014 Grey Cup at BC Place Stadium, approached Williams with the idea of designing the brand last November, during Grey Cup week in Saskatchewan. Williams is the CEO of Gravitt8 Development located in Houston, TX. Gravitt8 focuses on Mobile Applications, Websites Design &amp; Development, Graphic Designs, AI and UI/UX Design and Research.