In addition to being a seminal figure in the history of popular music, Ertegun was also a prominent philanthropist dedicated to enhancing relations and cultural understanding between the United States and his native country, Turkey. As the chairman of The American Turkish Society, he introduced numerous American dignitaries, business leaders, investors, and artists to Turkey and garnered U.S. support for Turkey. Following the devastating earthquake near Istanbul in 1999, Ertegun was instrumental in the success of the Society's Earthquake Relief Fund, which raised over $4 million for Turkey's rebuilding efforts, particularly in education.