"A Star Is Born" had its world premiere at the Venice Film Festival on August 31, 2018. It also screened at the Toronto International Film Festival, the San Sebastián International Film Festival, and the Zurich Film Festival in September 2018. The film was theatrically released in the United States on October 5, 2018, distributed by Warner Bros. Pictures, after having initially been set for release on September 28, 2018 and then rescheduled to May 18, 2018, before being pushed back to October. The studio spent an estimated $110million promoting the film.