In August 2010, Tony Blair pledged the proceeds of his memoirs, "A Journey", to the Legion, "as a way of marking the enormous sacrifice [the armed forces] make for the security of our people and the world". This included a £4.6 million advance, making it the largest single donation in the charity's history. Chris Simpkins, the Legion's Director General, said he was delighted with what he called "this very generous" offer and the Legion announced that it would be used to help fund its planned "Battle Back" challenge, a project to provide state-of-the-art rehabilitation services for troops returning from the frontline with serious injuries. Amongst the generally favourable reaction to the news, some anti war campaigners and families of soldiers killed during the wars in Iraq and in Afghanistan claimed the donation was "blood money" and a public relations stunt. They were not widely supported