Conservative rule, maintained through electoral fraud despite a moderate record, was brought to an end in a June 1943 coup d'état. Barking "orders of the day" every morning on the radio, the new regime enjoyed little approval. The devastating 1944 San Juan earthquake presented an opportunity to regain lost goodwill and the regime moved quickly, involving the private sector through nationwide fund-raising, entrusted to the Labor Minister, Juan Perón. Perón enlisted celebrities for the effort, among which was a radio matinee star of middling talent, Eva Duarte, who introduced herself to the Labor Minister by remarking that "nothing's missing, except a touch of Atkinson's". The effort's success and the rise of his ally, Edelmiro Farrell, within the junta, led to Perón's appointment as vice-president, which he leveraged in support of Argentina's struggling labor unions, particularly the CGT.