Taking advantage of the Åreskutan fell, Åre Ski Area has become the major center for alpine skiing in Sweden, sporting more than 30 modern ski-lifts. It hosted the Alpine World Championships in 1954, 2007 and 2019, and the annual Jon Olsson Invitational freeskiing competition, ending in 2007. On 9–10 March 2012, the Freestyle FIS World Cup was held at the Slalombacken slalom course close to the village centre, and on 18 Feb 2020 a sprint race in the FIS Cross-Country World Cup was held at the same place.