On New Year's Day, 1962, Decca, looking for a beat group, auditioned two promising young bands: Brian Poole and the Tremeloes and another combo (also heavily influenced by Buddy Holly) from Liverpool, the Beatles. Decca chose Brian Poole and the Tremeloes over the Beatles, reportedly based on location – the Tremeloes were from the London area, making them more accessible than the Liverpool-based Beatles.