An early promotional campaign pitched the agency as "the place for Real Australia in Pictures” and its business focused on promoting the character of the country. Over 1986/7 when global attention was being focused on Australia for its 1988 Bicentenary, Christina De Water traveled to show the photographers' portfolios to magazine editors in the UK, Germany, France, then the US, with an immediate response which boosted assignments for the agency's photographers. IBM commissioned a book illustrated by the four original members and in conjunction with a film of the same name directed by Brian Morris.