The fifth event took place on the 30 June 1996, and coincided with the UEFA Euro 1996 Final. It was now chaired by record producer Keith Lowde, and renamed the National Music Festival. 2,300 events were held, attended by an estimated 3,700,000 people, it is thought that many of these were pre-existing events that would have taken place anyway. It was reported that the event had 'largely failed to capture the public imagination'. Lowde said, in an unpublished interim report for the Foundation: Whilst finding favour with a large number of event organisers, many of whom were novices, the concept failed to capture the imagination of the professional music industry, sponsors and the media. The perceived image of the " – Day" became generally Middle England, Middle of the Road and Middle Aged.