At the age of 15, Eva lives in the provincial town of Junín, and longs for a better life in Buenos Aires. She persuades a tango singer, Agustín Magaldi, with whom she is having an affair, to take her to the city. After Magaldi leaves her, she goes through several relationships with increasingly influential men, becoming a model, actress and radio personality. She meets Colonel Juan Perón at a fundraiser following the 1944 San Juan earthquake. Perón's connection with Eva adds to his populist image, since they are both from the working class. Eva has a radio show during Perón's rise and uses all of her skills to promote him, even when the controlling administration has him jailed in an attempt to stunt his political momentum. The groundswell of support that Eva generates forces the government to release Perón, and he finds the people enamored of him and Eva. Perón wins election to the presidency and marries Eva, who promises that the new government will serve the "descamisados".