On 15 January 2014, Jelavić signed for Hull for an undisclosed fee on a three-and-a-half-year deal. He made his debut for Hull away against Norwich City on 18 January 2014, which Hull lost 1–0. He scored his first goal for Hull in a 2–0 win away at Sunderland on 8 February 2014. His second and third goals both came in Hull's 4–0 away win at Cardiff City on 22 February 2014. He scored his fourth and final goal of the season in the 2–2 draw away to Fulham on 26 April 2014. He finished his first season at Hull with 4 goals from 16 Premier League appearances, but both he and strike partner Shane Long were cup-tied for the team's run to the 2014 FA Cup Final.