Osaka is one of the world's most marketable athletes, having been ranked eighth among all athletes in endorsement income in 2020. She was also the highest-earning female athlete of all time by annual income that year. Osaka has gained significant recognition as an activist, having showcased support for the Black Lives Matter movement in conjunction with her matches. She was named one of the 2020 "Sports Illustrated" Sportspersons of the Year for her activism largely as part of her US Open championship run, and was also included on "Time"s annual list of the 100 most influential people in the world in both 2019 and 2020. Moreover, she was the 2021 Laureus World Sportswoman of the Year. At the 2020 Tokyo Olympics, she became the first tennis player to light the Olympic cauldron during the opening ceremony. On the court, Osaka has an aggressive playing style with a powerful serve that can reach .