Motor racing was started in France, as a direct result of the enthusiasm with which the French public embraced the motor car. Manufacturers were enthusiastic due to the possibility of using motor racing as a shop window for their cars. The first motoring contest took place on July 22, 1894 and was organised by a Paris newspaper, "Le Petit Journal". The Paris–Rouen rally was , from Porte Maillot in Paris, through the Bois de Boulogne, to Rouen. Count Jules-Albert de Dion was first into Rouen after 6 hours 48 minutes at an average speed of . He finished 3 minutes 30 seconds ahead of Albert Lemaître (Peugeot), followed by Auguste Doriot (Peugeot, 16 minutes 30 seconds back), René Panhard (Panhard, 33 minutes 30 seconds back), and Émile Levassor (Panhard, 55 minutes 30 seconds back). The official winners were Peugeot and Panhard as cars were judged on their speed, handling and safety characteristics, and De Dion's steam car needed a stoker which the judges deemed to be outside of their objectives.