In the 20th century, several communities sprang up in Cape Canaveral with names like Canaveral, Canaveral Harbor, Artesia and De Soto Beach. While the area was predominantly a farming and fishing community, some visionaries saw its potential as a resort for vacationers. However, the stock market crash of 1929 hampered its development. In the 1930s, a group of wealthy journalists started a community called "Journalista Beach", now called Avon by the Sea. The Brossier brothers built houses in this area and started a publication entitled the "Evening Star Reporter" that was the forerunner of the "Orlando Sentinel".