"Super Deluxe" marked the filmmaker's second directorial stint after "Aaranya Kaandam" (2011). After the film was critically acclaimed, S. Sashikanth of Y NOT Studios planned for an Hindi adaptation, which failed to materialise. Later, Kumararaja officially announced this project in November 2016 under the title "Aneedhi Kadhaigal". It was initially planned as a no-genre film owing to the audience perception. The filming process went on for more than a year, despite experiencing difficulties due to demonetisation, schedule commitments of the actors and technicians and Tamil Film Producers Council strike, the film production finally wrapped up in June 2018, which was followed by a lengthy post-production phase. The film used the themes of nostalgia, science-fiction, political incidents and emotions, with the use of colour as an important storytelling device. The cinematography for the film were handled by P. S. Vinod and Nirav Shah, after P. C. Sreeram who initially worked on the film's first schedule, walked out of the project midway. The film score is composed by Yuvan Shankar Raja.