Kapoor supports the empowerment of the girl child and is the goodwill ambassador of Shabana Azmi's Mijwan Welfare Society, an NGO which helps empower women. He supports environmental charities, and in 2011 donated money to the Community Water Initiative, a charitable organisation owned by PepsiCo. In 2012, he appeared alongside other celebrities in a short film by Zoya Akhtar to generate awareness on breast cancer. He is the campaign ambassador for NDTV's Marks for Sports, a nationwide initiative to promote fitness and health in India. In 2013, Kapoor participated in an auction on eBay, where the highest bidder gets an opportunity to interact with him; the proceeds were donated to Save the Children, a non-profit organisation that raised funds for flood affected households in Uttarakhand. That same year, he appeared alongside other celebrities in a commercial, produced by the National Film Development Corporation of India, to create awareness about children's education. In December 2014, Kapoor again took part in an eBay auction; the "phiran" he wore in "Rockstar" was sold, with proceeds going to the redevelopment of the flood-ravaged states of Kashmir and Assam. Kapoor had also fronted a campaign to collect donations for the victims of the April 2015 Nepal earthquake. In 2015, he presented 2,000 raincoats to the Mumbai traffic police as an appreciation for their service during the year's heavy monsoon. In 2018, Kapoor collaborated with Aamir Khan's Paani Foundation to help local farmers and villagers suffering from drought in parts of Maharastra.