The United Kingdom held a national pre-selection to choose the song that would go to the Eurovision Song Contest 1974. It was held on 23 February 1974 and presented by Jimmy Savile as part of the BBC1 TV series "Clunk, Click... As It Happens", with Olivia Newton-John selected to perform all of the entries, in part due to the recommendation of her close friend Cliff Richard. Originally, as with 1973, Cilla Black's 1974 nine-part BBC series was scheduled to feature the 'Song for Europe' process, but Black was uncomfortable at promoting another female singer (Newton-John) each week throughout the series' run and in a rather last minute decision, the BBC arranged to move the process to another show. This necessitated a truncating of the regularly established format of the chosen artist performing one song a week on the given series, so it was planned that Newton-John would perform two songs a week for three weeks once the series started. However, a BBC strike led to the cancellation of the first show, so another revision was needed and Olivia performed three songs a show over two programmes. In the final, her performances were immediately repeated before viewers were asked to cast votes via postcards through the mail to choose the winner. An extremely low postal vote led to "Long Live Love" winning with just 27,387 votes.