The first look poster that featured Keerthy as Savitri was parodied in the promotional poster of "Tamizh Padam 2" (2018). In August 2018, an art series titled "The Mahanati Retrospective" was showcased at the Telugu Film Chamber, Hyderabad. It was as a tribute to the actress Savitri which portrayed her in various phases of her life. A sum of was raised from the exhibition and was donated to the victims of 2018 Kerala floods.