Despite the relative lack of cinematic production, film consumption was extremely popular as entertainment. The country's first cinema had been established as early as 1908, though it was reportedly demolished after the Italian invasion of Libya in 1911. The Italians established cinemas, mostly but not exclusively for Italian audiences, in Libya's major cities. From the 1940s until the mid-1960s, Libya boasted a large number of cinemas: around 14 or 20 in Tripoli, and around 10 in Benghazi. Cinemas in Tripoli included the outdoor Arena Giardino and the opulent Royal Cinema, which Gaddafi would rename "Al-Shaab" (The People).