Under Lennox, Universal Music Canada signed or developed many Canadian artists Justin Bieber, Drake, Hedley, Nickelback, The Tenors, The Weeknd, Shawn Mendes and The Tragically Hip among others while working closely with long-time Canadian music icons like Shania Twain, Diana Krall, and Bryan Adams. Lennox also conceived and produced Wavin' Flag (as performed by the Canadian supergroup Young Artists for Haiti) which more than a million dollars in disaster relief funds following the 2010 Earthquake in Haiti and the 2010 Vancouver Olympics Games Anthem.