After decades of trying to lure an existing Major League Baseball franchise, the Tampa Bay area finally gained a team in 1998, when the expansion Tampa Bay Devil Rays began play at Tropicana Field in St. Petersburg. After a decade of futility on the field, the Devil Rays shortened their nickname to simply Rays in 2008 and promptly won the 2008 American League Pennant, finishing runner up in World Series. They also won American League East titles in 2008 and 2010 under manager Joe Maddon before slipping back in the standings.