The production was conceived and staged by Leon Leonidoff, a senior producer at Radio City Music Hall. With admission prices ranging from $1.00 to $3.00, the $2 million production was presented four times a day Monday through Thursdays and five times a day on Saturdays and Sundays in the 11,000-seat Art Deco amphitheatre constructed for the 1939 New York World's Fair. It used 250 performers, including Chita Rivera alternating with Gretchen Wyler, and Ted Scott. The choreographer and assistant director was Michael Kidd.