It was used in 2002 as the official song for the in the 2003 America's Cup yachting competition. There was some public unhappiness about the song's association with the campaign (especially given the team's subsequent loss). The song was used to bring to light that 9 of the 18 crew members of Swiss-based team Alinghi were New Zealanders, and all 9 were previously members of Team New Zealand between the years of 1995 and 2000.