In 2014, Nwadike launched the Free Hugs Project with the stated purpose of spreading love in response to the bombing of the Boston Marathon. The Free Hugs Project gained popularity in 2016, as Nwadike made major news headlines for his efforts towards de-escalation of violence during protests, riots, and political rallies. Nwadike was featured in Google's 2016 Year in Search video as a highlight among some of the year's most defining moments. Nwadike has made many appearances on news programs and radio broadcasts worldwide, including CNN, USA Today, Good Morning Britain, and BBC News.