The song's accompanying music video, directed by Melina Matsoukas, depicts the singer as a drug-abusing thrill-seeker in a relationship that quickly spirals downward into addiction and violence. The video won a Grammy for "Best Short Form Music Video" at the 55th Annual Grammy Awards and "Video of the Year" at the 2012 MTV Video Music Awards. The song has been performed on both the UK and US versions of "The X Factor", as well as at the 2012 Grammy Awards and the 2012 BRIT Awards. Multiple recording artists have covered "We Found Love" including British artists Coldplay and Jessie J.