Fletcher was handed the number 9 shirt for the 2013–14 season, and returned to the bench for a 4–2 League Cup win against Milton Keynes Dons. Upon his Premier League return after a sustained period of time out injured, he came off the bench to score in the 3–1 defeat against Crystal Palace on 31 August. On 27 September, Fletcher was ruled out for "four to six" weeks, with a shoulder injury; the result of a heavy fall during the previous week's match against West Brom. Fletcher scored his second goal of the season on 27 October 2013, netting the first in a 2–1 win against local rivals Newcastle United. It was also Sunderland's first win of the season. On 28 December 2013, Fletcher scored his third goal of the season, in a 2–2 draw against Cardiff City. He did not score again in the 2013–14 season, during which Sunderland reached the League Cup final and produced a late run of form to avoid relegation.