In September 2015, the artists from the agency performed at the "Cube Festival" concert. The concert was hosted by Shanghai TV, Channel M, and BesTV. At a preceding press conference, a Cube representative said, “A while ago there was a heartbreaking accident in China. BEAST, 4minute, G.Na, BTOB, and CLC donated a portion of their earnings from their recent concert in Shanghai to the victims of the 2015 Tianjin explosions.” Representing the concert organizer, Yeom Gyu Suk from Butterfly Media went on to explain, “While in the midst of preparing for the concert, the event sponsor and Cube Entertainment heard the news of the accident and decided to do the show for the victims, and after gathering the artists agreed.”