Mitt Romney's campaign team lead Obama in posts on Facebook but Obama's posts had a higher amount of responses than Romney's posts, during the buildup towards the election, Obama's social media campaign team created 614 posts on social media sites versus Romney's campaign team published only 168 posts. The biggest difference in success on social media was seen on Twitter, for example, Romney's campaign team had 1 tweet per day while Obama's campaign team published 29 tweets, 17 on @BarackObama the account focused on his presidency and 12 on his campaign account. On Twitter 3% of Obama's 490 tweets were retweets whereas Romney only retweeted a single tweet that was created by his son. Social media coverage was reported to favour Obama over Romney by Pew Research Center. Their study looked at how many statements of belief were made about Obama and Romney respectively during two national conventions (Republican and Democratic) and whether these posts about each candidate had a positive or negative tone. There were 11,179,537 tweets about Obama versus 7,740,992 tweets about Romney, similarly in terms of Facebook posts there were 442,524 about Obama and 249,567 about Romney. Pew Research Centre found that on Twitter, 17% of overall tweets were considered having a positive tone whereas 59% were negative. On the other hand, tweets about Obama were found to be 25% positive and 44% negative.