In August 2019, J Balvin and Bad Bunny headlined the Uforia Latino Mix Live concert series to raise money for victims of the shootings in Dayton, Ohio, and El Paso, Texas. The concert series consisted of two performances in Texas, one in Dallas and one in Houston, and featured openers Wisin y Yandel, Reik, Sech, Ozuna, Natti Natasha, Pedro Capo, Sebastian Yatra, Tito El Bambino. J Balvin's collaboration with Spanish singer Rosalía "Con altura" won Best Urban Song at the 2019 Latin Grammy Awards. The song received positive reviews from critics and "Billboard" ranked it 5th on their list of 100 Best Songs of 2019. J Balvin was a guest performer in the Super Bowl LIV halftime show headlined by Jennifer Lopez and Shakira. He also collaborated with Major Lazer and Dominican dembow singer El Alfa on the single "Que Calor" in September 2019.