NBC's broadcasts of the 2010 Winter Olympics resulted in a loss of $233 million, due to the belief that it had overbid for the rights to the 2010 and 2012 Olympics, and an advertising market still recovering from the Great Recession (which had especially impacted automakers, a major market segment for Olympic advertisers). NBC's coverage also came amid continued criticism of its broadcast delay practices for the west coast (which persisted even though the Games were being hosted on the North American west coast), and a public conflict between Conan O'Brien andJay Leno over the network's late-night talk show "The Tonight Show".