On September 28, 1951, a "New York Times" ad announced that orders would now be taken for the "CBS-Columbia" combination color/b;ack-and-white TV set which it had first advertised the day when "Premiere" aired three months earlier. Color viewership during these months had remained small and advertisers had mostly stayed away. Then on October 19, 1951 U.S. defense mobilizer Charles E. Wilson, head of the Office of Defense Mobilization (ODM), sent a letter to CBS president Frank Stanton requesting the suspension of the manufacture of color sets, stating that the increased requirements for the Korean emergency were more important than developing a new but nonessential product. CBS immediately complied and went further by ending all color broadcasting the next day after airing the North Carolina-Maryland college football game. This abrupt halt led Dr. DuMont and others to claim that CBS had found a face-saving way to exit from a doomed undertaking.