Marvel Comics produced a 10-issue comic book series (set in the "New Adventures" continuity) in 1990 and 1991. Nothing new has been produced using the Mighty Mouse character except for an arcade game by Atari and a 2001 "The power of cheese" television commercial. That commercial shows Mighty Mouse dining calmly on cheese in a restaurant, utterly unconcerned with a scene of chaos and terror visibly unfolding in the street outside. The commercial was hastily withdrawn in the wake of the September 11, 2001 attacks.