On 15 January 1944, an earthquake occurred in the town of San Juan, Argentina, killing ten thousand people. In response, Perón, who was then the Secretary of Labour, established a fund to raise money to aid the victims. He devised a plan to have an "artistic festival" as a fundraiser, and invited radio and film actors to participate. After a week of fundraising, all participants met at a gala held at Luna Park Stadium in Buenos Aires to benefit earthquake victims.