The referee for the match was Mike Dean who was representing the Cheshire Football Association. He had been selected to referee the 2006 FA Cup Final between Liverpool and West Ham United, but was later replaced as he lived in the Wirral. While the Football Association were adamant that they had "complete faith in Dean's refereeing ability, integrity and impartiality", they felt his connection to the Wirral "might lead to comment and debate which could place him under undue additional pressure". It was the last play-off final to be held at the Millennium Stadium, as the new Wembley Stadium was completed in time for the 2007 final. The pitch was in a poor condition following rugby union's Heineken Cup Final which had been hosted at the stadium the previous day. Winning the play-off final was estimated to be worth up to £40million to the successful team. The chief executive of Watford, Mark Ashton, did not underestimate the impact of promotion: "In my opinion it surpasses the riches of the Champions League – it is the richest football game on the planet".