Martínez served as a studio analyst for ESPN's coverage of the FIFA World Cup (2010 and 2014 editions), the UEFA European Championship (2012 and 2016 editions), and the 2013 FIFA Confederations Cup. He has also been a regular guest on Sky Sports' Spanish football programme "Revista de la Liga". In addition, he has made several appearances on the BBC's "Match of the Day". In July 2020, Martinez was unveiled as one of the pundits for CBS Sports Network's UEFA Champions League coverage.