In 1985, to counter the AWA's Super Sunday, the NWA's Starrcade and WCCW's Star Wars, the WWF created its own flagship show, WrestleMania I, held at Madison Square Garden and broadcast on 135 closed-circuit networks. The future of not just the WWF's national experiment but the whole professional wrestling industry came down to the success or failure of this pay-per-view. WrestleMania was an extravaganza marketed as "the Super Bowl of professional wrestling". The concept of a wrestling supercard was nothing new in North America; the NWA had been running Starrcade a few years prior to WrestleMania, and even the elder McMahon had marketed large Shea Stadium cards viewable in closed circuit locations. However, Wrestlemania I drew the interest of the mainstream media by including celebrities such as Mr. T and Cyndi Lauper to participate in the event. MTV's popularity and coverage of the women's wrestling feud generated a great deal of interest in WWF programming at this time.