The program was launched as "Tim &amp; Sid" in 2011 as an afternoon radio show on CJCL, a sports talk radio station owned by Rogers Media in Toronto. The program gained a telecast on Micallef and Seixeiro's previous home, The Score in May 2013, coinciding with the Canadian Radio-television and Telecommunications Commission's (CRTC) approval of Rogers' acquisition of the network (since renamed Sportsnet 360). "Tim &amp; Sid" became known for the pair's freeform style, and proved popular among a younger audience and a loyal group of fans. The program gained further attention from viral videos during the 2014 Winter Olympics, such as their live reaction to Canada's winning goal in the gold medal game of the Women's hockey tournament.