In June 2014, Better Together adopted the slogan "No Thanks" in its campaign publicity. BBC political correspondent Iain Watson commented that "Better Together" had been intended to sound positive, but it was felt that it lacked meaning. "No Thanks" was adopted after testing with focus groups, although Better Together remained the formal name of the campaign group itself. It was inspired by "Non Merci" ("No Thanks") the slogan used in the 1980 referendum on Quebec's separation from Canada.