NASCAR Hot Pass was a sports television package available exclusively on DirecTV in the United States, in Canada on several providers and in South America and the Caribbean on DirecTV Latin America. It debuted at the 2007 Daytona 500, which aired on February 18 of that year. In 2007 and 2008, it was a pay-per-view subscription package. However, from 2009 to 2012, it was free for all DirecTV subscribers, and the features were noticeably downgraded. As of the 2013 season, DirecTV stopped offering the service when its sponsorship agreement with NASCAR was not renewed.