"Godzilla vs. Charles Barkley" was conceived by advertising agency Wieden &amp; Kennedy and produced by Industrial Light &amp; Magic. It was originally intended for Japanese audiences, but Nike was impressed enough to use it in the United States, where it debuted on September 9, 1992, during the MTV Video Music Awards broadcast on MTV. Before the commercial's debut a trailer aired during the 1992 NBA All-Star Game.