The term "rally", as a branch of motorsport, probably dates from the first Monte Carlo Rally of January 1911. Until the late 1920s, few if any other events used the term. Rallying itself can be traced back to the 1894 Paris–Rouen Horseless Carriage Competition ("Concours des Voitures sans Chevaux"), sponsored by a Paris newspaper, "Le Petit Journal", which attracted considerable public interest and entries from leading manufacturers. Prizes were awarded to the vehicles by a jury based on the reports of the observers who rode in each car; the official winner was Albert Lemaître driving a 3 hp Peugeot, although the "Comte" de Dion had finished first, but his steam-powered vehicle was ineligible for the official competition.