After Rosalía was introduced to American talent manager Rebeca León, she signed a single-album distribution deal with Sony, which opened the doors to huge promotional strategies. Thus, promotion prior to the album release encompassed the release of three singles: "Malamente", "Pienso En Tu Mirá"—both accompanied by music videos that went viral on social media— and "Di Mi Nombre". Two other singles, "Bagdad" and "De Aquí No Sales", were released after the album. Other promotional initiatives included the display of a billboard in Times Square, as well as live performances at several Spanish festivals, a sold-out concert at Plaza de Colón, the 2018 MTV Europe Music Awards and the Latin Grammy Awards.