Beginning in 1964 he was the boss of his own record company. Thanks to him, popular artists like Wenche Myhre and Kirsti Sparboe reached fame. However, in the Eurovision Song Contest finals of 1969, Norway received a mere 1 point for the song "Oj, oj, oj, så glad jeg skal bli", which was composed by Arne Bendiksen and performed by Kirsti Sparboe.