Button ran a restaurant, Victus, in Harrogate from 2011 to 2012. In 2012, he, Goodard and public relations officer James Williamson founded sports agency The Sports Partnership to provide public relations services and management to the sporting industry. Button, Buncombe and team principal Bob Neville founded sports car team Jenson Team Rocket RJN in late 2018. He was on the judging panel of the 2003 UK F1 Drivers' Challenge broadcast on the Five television programme "Be A Grand Prix Driver", voiced his own character in the animated cartoon series "Tooned," and since the 2018 British Grand Prix, has analysed select races for Sky Sports F1.