European settlement at New Plymouth began with the arrival of the "William Bryan" in March 1841. European expansion beyond New Plymouth, however, was prevented by Māori opposition to selling their land, a sentiment that deepened as links strengthened with the King Movement. Tension over land ownership continued to mount, leading to the outbreak of war at Waitara in March 1860. Although the pressure for the sale of the Waitara block resulted from the colonists' hunger for land in Taranaki, the greater issue fuelling the conflict was the Government's desire to impose British administration, law and civilisation on the Māori.