A carriage and retail agreement for both residential and commercial customers was struck with British Sky Broadcasting, who sold the channel through their Sky platform. British Sky Broadcasting's Sky Media also acted as ad sales house for the channel. Some events were also transmitted on Sky 3D including the Winter X Games XV, 2011 FA Cup Final and 2011 NBA Finals. From 22 July 2011 ESPN was available without additional charge to full Sky Sports Pack subscribers in Ireland.