The new owners spent the next few years investing in retooling Folha, from a financial, managerial and industrial standpoint. From 1974 on, they expanded their reforms to the editorial area. The newspaper, who early on supported the 1964 military coup, glimpsed the military rulers' interest in opening up the political system, and went with it for the following 10 years. Folha supported the political opening, opened its pages to all political currents and its news coverage adopted a more critical stance.