Ye Yingchun was born in Jingdezhen, Jiangxi province in 1970. She attended the Beijing Broadcasting Institute (now Communications University of China). In 1991, she became a TV host on the local television station in Jingdezhen. In 1993 she became an anchor on the Jiangxi provincial version of "Xinwen Lianbo". In 1994 she was admitted to graduate school at the Department of Journalism of the Beijing Broadcasting Institute. She then joined CCTV, initially as the anchor of the program "Military Report" (軍事報導). She also took part in the CCTV broadcasts for the return of Hong Kong and Macau to Chinese sovereignty, Y2K, September 11, the completion of the Three Gorges Dam, the war in Iraq, the 16th Party Congress, the fight against SARS, and the 2008 Sichuan earthquake.