From 2006 to 2013, Morgan was a cast member of the television series "30 Rock", playing the character Tracy Jordan, a caricature of himself. His work on "30 Rock" was well-received, and he was nominated for Outstanding Supporting Actor in a Comedy Series at the 2009 Emmy Awards. He returned to the role in July 2020 for a reunion episode during the COVID-19 pandemic that was an upfront special for NBCUniversal.