The route was devised for Sustrans, a UK, partially government-funded charity that promotes sustainable transport, who were looking for an "exhilarating long distance pubs 'n' scenery challenge ride" to rival the Sea to Sea Cycle Route (C2C). The northern section, designed by Ted Liddle, was launched in a low-profile way in summer 2002, because of the after-effects of the foot-and-mouth outbreak. Cyclists marked the opening of the entire route in July 2003.