Curiously, the last two WWE wrestlers billed as "the face of the company" or "the top guy" (John Cena and Roman Reigns) have been linked to have had go away heat, as both have in common the fact to be billed as heroic characters and staying as such despite getting jeers for years, unlike Rocky Maivia who was turned into a villain less than a year after his failed run as fan favorite. Cena had a brief run as a villain between late 2002 and late 2003, when he was turned back into a fan favorite to acclaim, much like The Rock in 1998. Cena would also win his first world title to a pop from the crowd, eventually surpassing Batista's popularity in 2005 that would see him being moved from SmackDown to the Raw brand. By mid-2005, due a change of character not appreciated by fans that would see Cena changing from "The Doctor of Thuganomics" (a rapper) to a more clean-cut character (described by Cena as a "goody-two shoes Superman") who would often "overcome the odds", thus getting his first boos and jeers. In the following years, Cena would get mostly real "mixed reaction" rather than go away heat, oftentimes still getting more cheers than boos, with the notorious exception of Rob Van Dam's Money in the Bank cash-in at ECW's One Night Stand (with ECW being Van Dam's "home promotion"), Tables, Ladders and Chairs match against Edge at Unforgiven in Edge's hometown and against CM Punk at Money in the Bank in CM Punk's hometown. Eventually, by the 2010s he would be reevaluated (ironically, also due Reigns being described as "even worse") and getting more cheers, especially during his run as United States Champion in 2015 and even when winning his 16th world championship against popular and respected veteran AJ Styles at the Royal Rumble in January 2017.