In 2010, Purple Strategies was hired by BP following the Deepwater Horizon oil spill. Purple Strategies developed online, television, print and radio ads highlighting BP's cleanup efforts in the Gulf of Mexico, featuring a range of BP employees. In late 2010, and throughout 2011 and 2012, Purple Strategies created additional television ads for BP featuring local business owners, detailing the progress made following the oil spill and promoting tourism in the Gulf of Mexico.