On April 10, Hawkins was moved to the Raw brand as part of the Superstar Shake-up. During this time, he suffered many losses to Apollo Crews, Finn Bálor, Seth Rollins and Jason Jordan. In July 2017, it was revealed that Hawkins had a losing streak of 100 matches, claimed by WWE to be the longest losing streak of the 'modern era'. This was soon included into Hawkins’ gimmick. At Great Balls of Fire on July 9, Hawkins competed in his only main card pay-per-view match of 2017, in a quick loss to Heath Slater. By the end of 2017, Hawkins failed to win a match, ending the year with over 150 consecutive losses. In early 2018, Hawkins regularly wrestled on "Main Event" and continued his losing streak, with Hawkins achieving numerous near falls and being described as a "sympathetic figure at this point."