In August 2013, Busta Rhymes talked about an unreleased "documentary album" by Williams where he talks about "inner-city strife and hardship". In November 2013, Williams released the first 24-hour music video for "Happy"; guest appearances included Magic Johnson, Steve Carell, Jimmy Kimmel, Odd Future, among others. On November 1, 2013, Williams performed with a gospel choir at Emanuel African Methodist Episcopal Church in Charleston, South Carolina, where nine black parishioners were shot and killed on June 17, 2015.