Most of the buildings on that stretch of Pacific Street were destroyed by the earthquake and fire of 1906. However the city's financial boosters then saw an opportunity to clean the tone of the Barbary Coast, and transform it into an entertainment area that would be acceptable for every-day San Franciscans. Possessing a new sense of civic pride, the boosters invested heavily in reconstruction, and within three months, over a dozen dance halls and a dozen bars were rebuilt and operating. This new incarnation of Pacific Street was gentrified and tame compared to the lawless pre-earthquake version of the Barbary Coast. However, prostitution persisted in the district, and it was not until 1917 that Mayor James Rudolf made a declaration that he would close every brothel in San Francisco. Same-sex prostitution and entertainment that featured female impersonators briefly existed in a bar on the Barbary Coast as early as the spring of 1908 when The Dash opened on Pacific Street. The Dash employed some female impersonators, and patrons could purchase homosexual sex in its booths. The Dash closed near the end of that same year.