In 2005, Campbell founded the charity We Love Brazil, which aims to raise awareness and funds to fight poverty in Brazil through the sale of fabrics made by local women. That same year, Campbell founded the charity Fashion for Relief, which has organised fund-raising fashion shows to benefit victims of Hurricane Katrina in 2005, the Mumbai terrorist attacks in 2008, the Haiti earthquake in 2010, and the Japan earthquake in 2011. By 2011, Fashion for Relief had reportedly raised £4.5 million. In 2018 Campbell held another Relief charity gala and the theme was Race To Equality.