On April 18, 2011, Yukinobu Ebata, president of the "Tokyo Sports" magazine, All Japan Pro Wrestling president Keiji Mutoh and top champion Suwama, New Japan Pro-Wrestling president Naoki Sugabayashi and top champion Hiroshi Tanahashi and Pro Wrestling Noah president Akira Taue and top champion Takashi Sugiura held a press conference in Tokyo's Nippon Budokan, announcing that the three promotions would be coming together for a charity event on August 27 at the same arena. All proceeds from the event would be donated to help those affected by the March 11, 2011, Tōhoku earthquake and tsunami. The event marked the first time all three promotions had come together to co-produce an event and the first time since August 1979, when AJPW and NJPW had co-produced an event. The event was sponsored by "Tokyo Sports". Rock band Funkist composed a song named "All Together" for the event, which featured thirty wrestlers from the three promotions singing backing vocals. The event aired live on pay-per-view, and was later aired on tape delay on Fighting TV Samurai, Gaora, NTV G+ and TV Asahi.