The following night on "Raw", Owens accepted Jericho's challenge for a match at WrestleMania 33 on April 2 as long as Jericho would defend the United States Championship, which Owens would go on to win for the first time in his career. On the April 11 episode of "SmackDown Live", Owens was traded to the SmackDown brand as part of the 2017 WWE Superstar Shake-up. Owens, who would still defend his newly won title against Jericho at Payback with the winner going to SmackDown as well, started referring to himself as the "Face of America" and also began sporting a different look, having trimmed his beard and hair down, while wearing a suit. At Payback on April 30, Owens lost the title back to Jericho, thus ending his reign at 28 days. However, Owens would reclaim the title on the May 2 episode of "SmackDown Live" by defeating Jericho, and then attacking and injuring him after the match as well. At Backlash, Owens defeated AJ Styles by count-out to retain the United States Championship. Owens was later announced as one of the participants in Money in the Bank ladder match at Money in the Bank, along with Sami Zayn, Shinsuke Nakamura, Styles, Dolph Ziggler and Baron Corbin, in which Corbin emerged victorious.