In February 2015, Dalian Wanda won an auction to purchase Infront Sports &amp; Media, a sports marketing company based in Zug, Switzerland, for $1.2 billion. Infront distributes broadcasting rights for some of the world's biggest sporting events; for example, it has the exclusive sales rights to broadcast FIFA's events from 2015 to 2022, including the 2018 and 2022 World Cups. According to Wang Jianlin, "the acquisition is expected to help boost sports in China and increase Wanda’s influence in global sports".