From March 2011 to February 2012, IDW published their first "Godzilla" series, a 12-issue series called "Godzilla: Kingdom of Monsters". Originally going to be titled "Godzilla: Monster World", the new series launched with a painted cover by Alex Ross, as well as a record 100 variant covers of issue #1 that were mostly retailer incentives. This promotion allowed 100 U.S. comic book store owners to have personalized variants featuring their store being demolished by Godzilla's foot if they each ordered over 500 copies of issue #1. As a result, "Godzilla: Kingdom of Monsters" #1 was thus able to sell out its 1st printing. In August 2011, IDW released a one-shot issue called "Godzilla: Kingdom of Monsters 100-Cover Charity Spectacular". The issue featured all 100 of the unique covers of the comic book store-smashing variants of issue #1 via a cover gallery. Proceeds from the sale of the issue went to benefit the International Medical Corps for tsunami relief in Japan. In September 2011, they began collecting the series as a three-volume trade paperback series. In July 2019, the entire series was collected as a deluxe trade paperback.