While Howard was announced in late 2009 with SFR for four events – Indianapolis Motor Speedway, Texas Motor Speedway, Chicagoland Speedway, Mid-Ohio Sports Car Course – on 1 March 2010, SFR announced that they would add the Kansas Speedway event to Howard's campaign. On 14 April, Howard joined team owner Fisher when he was the first entrant for the 2010 Indianapolis 500, while celebrating the 100th anniversary of English drivers competing at the legendary Indianapolis Motor Speedway.