Due to the earthquake and fire of 1906, most of the buildings on that stretch of Pacific Street were destroyed. However the city's financial boosters then saw an opportunity to clean up Barbary Coast, and transform it into an entertainment area that could be acceptable for every-day San Franciscans. Possessing a new sense of civic pride, the boosters invested heavily in reconstruction, and within three months over a dozen dance halls and a dozen bars were rebuilt and operating. This new incarnation of Pacific Street was gentrified and tame compared to the lawless pre-earthquake version of the Barbary Coast, and Terrific Street became a tourist mecca for middle-class youth.