At the 1993 Indianapolis 500, winner Emerson Fittipaldi, who owned and operated an orange grove, notoriously drank orange juice instead of milk during the televised winner's interview. He eventually relented and also drank from the milk bottle later in the post-race ceremonies after the broadcast was over, but the public relations damage had already been done. The snub led to Fittipaldi being booed at the next ChampCar race, the Milwaukee Mile, in Milwaukee, Wisconsin, the heart of dairy country, and by some, as late as 2008 in which he drove the pace car. In 2016, as a promotion, the track gave out commemorative bottles of milk to 100,000 attendees to toast the winner with milk after the race.