At Survivor Series in 1997, Bret Hart defended his WWF Championship against long-time rival Shawn Michaels in the main event. During the match, Michaels applied Hart's signature submission maneuver The Sharpshooter on Hart. Though Hart did not submit, McMahon ordered the referee to ring the bell, thus screwing Hart out of the title and making Michaels the champion and making McMahon turn heel for the first time on WWF television. This incident was subsequently dubbed the "Montreal Screwjob". Following the incident, McMahon left the commentary table for good (Jim Ross replaced McMahon as lead commentator) and the Mr. McMahon character began.