The MR was keen to promote its new destination as part of its Metro-Land advertising campaign; posters published by the MR in 1925 promoting the new route "by Metro to Watford" depicted an illustrated view of Watford High Street on market day, belying the remote location of the station. While the MR was able to provide a shuttle bus service from its station to the town centre, the Metropolitan branch line passenger numbers compared unfavourably with rival services into central London offered by the LMS and the UERL Bakerloo line from the more centrally located and stations. The LNER pulled out of the venture after the General Strike of 1926.