On 31 March 1995, Selena was murdered in Corpus Christi, Texas, by her friend and former employee Yolanda Saldívar. Thomas later announced that he had been working on another track for Selena to record, telling "Biography" that the track remained unfinished. "I Could Fall in Love" was released as the lead promotional recording for the 1995 album "Dreaming of You" on 26 June 1995, at the same time as "Tú Sólo Tú", to demonstrate Selena's transition from Spanish- to English-language recordings. "I Could Fall in Love" debuted on US radios on 15 June 1995 to contemporary hit radios, Top 40, urban AC and rhythmic contemporary airplay, while "Tú Sólo Tú" targeted Latin music radios such as Tejano, Latin pop, and regional Mexican airplay. An editor from the "Arizona Daily Star" believed "I Could Fall in Love" was targeted more towards adult contemporary radios than R&amp;B and top 40 radio formats that were successful for Gloria Estefan.