Following the Great Tohoku Earthquake on March 11, 2011, Daub decided to take his experience reporting for NHK World's Tokyo Eye program to YouTube to help promote Japan after the misunderstandings about the country caused by incorrect portrayals in Western media, especially regarding Fukushima and Tohoku. He picked the name Only in Japan because it refers to the quirky and often ridiculous image of Japan portrayed on social and mass media, much of which was grossly misinterpreted. In the series, Daub visits all 47 prefectures of Japan covering a wide range of topics including Japanese food, culture, history, technology and tourist attractions.