In 1687 the whole southern coast of Peru was struck by the 1687 Peru earthquake which destroyed the cities of Villa de Pisco and Ica. The earthquake destroyed wine cellars and mud containers used for wine storage. This event marked the end of the Peruvian wine-boom. The suppression of the Society of Jesus in Spanish America in 1767 caused the Jesuit vineyards in Peru to be auctioned at high prices but new owners did not have the same expertise as the Jesuits contributing to a production decline. Peruvian wine-making was further challenged by the fact that production of pisco, also made from grapes, rose from being exceeded by wine in the early 18th century to representing 90% of Peruvian grape beverages prepared in 1764. Even after the shift to pisco production, vineyards in Peru encountered economic troubles due to the Spanish Crown lifting the ban on Peruvian rum production in the late 18th century, when rum was cheaper and but of lower quality than pisco.