In 1959, Huff and the Giants again went to the NFL Championship Game, which ended in a 31–16 loss to the Colts. Also that year, Huff became the first NFL player to be featured on the cover of "Time" magazine on November 30, 1959. He almost passed up the magazine appearance, demanding money to be interviewed, but relented when "Time" agreed to give him the cover portrait. Huff was also the subject of an October 31, 1960 CBS television special, "The Violent World of Sam Huff", broadcast as an episode of the Walter Cronkite-hosted anthology series "The Twentieth Century". The network wired Huff for sound in practice and in an exhibition game.