Following the California Gold Rush, Rincon Hill was built up as a fashionable and prestigious residential neighborhood. After it was destroyed by the 1906 earthquake and fire, the neighborhood was slow to rebuild and largely became an industrial area with small factories and warehouses. In 1985, and revised in 2005, the area was rezoned into a high-density residential neighborhood designed to house up to 10,000 new residents in close proximity to the city's Financial District.