At an interview with local newspaper Expresso, Danny Menken (Eleven's Group Managing Director) referred that Eleven Sports will comprise as a premium package of two 24/7 HD channels (with 4 pop-up channels for overflow coverage) costing less than €10 per month (with discounts for season pass subscribers). The package will be launched on August 15, 2018, the day of the 2018 UEFA Super Cup. On June 29, 2018 it was officially announced that Eleven Sports will have two offerings: a linear offering with two 24/7 channels in HD (with 4 pop-up channels for overflow coverage) and an OTT streaming offer. Both options will cost €9.99.