"One Thing" garnered mostly positive reviews from music critics, who generally commended the track's catchiness. The single reached the top ten in Australia, Ireland and the United Kingdom, while attaining top-forty positions in Belgium (Flanders), Canada, New Zealand, and the United States. The number has been certified platinum by the Recording Industry Association of America (RIAA) for shipments of one million copies. Directed by Declan Whitebloom, the accompanying music video depicts One Direction performing in and around London. The group performed "One Thing" on televised programmes and four major concert tours: Up All Night Tour (2011–12), Take Me Home Tour (2013), Where We Are Tour (2014) and On the Road Again Tour (2015).