The structure itself has made four additional appearances, although WWE does not consider them to be Hell in a Cell matches. During the first-ever First Blood match which was between Kane and Stone Cold Steve Austin at King of the Ring in May 1998, the cell used earlier in the night was lowered. The second featured Big Boss Man challenging Al Snow for the WWF Hardcore Championship in a Kennel from Hell match at Unforgiven in September 1999. The match consisted of a standard steel cage with the cell placed atop it and the object was to escape from both the cage and cell while trying to avoid guard dogs that were placed between the ring and cell door. Snow, the first competitor to escape the steel cage and the cell, was declared the winner. The third time was on the September 28, 2009 episode of "Raw" during a gauntlet match with John Cena against Chris Jericho, Big Show and Randy Orton. The cell was lowered after Cena defeated Jericho and Big Show by disqualification when Orton's turn came. Cena ordered the cell to be lowered and then brawled Orton on top of the structure. The match was declared a no contest. The fourth time was on the October 20, 2014 episode of "Raw" when the Hell in a Cell structure was lowered on orders from Kane during a handicap street fight involving Kane, Orton and Seth Rollins against Cena and Dean Ambrose which Kane, Orton and Rollins won. At Hell in a Cell in October 2017, Shane McMahon and Kevin Owens competed in a Hell in a Cell match billed as the first under Falls Count Anywhere rules (despite the Hell in a Cell previously having this stipulation in its rules by default). In October 2020, Roman Reigns and Jey Uso competed in the first ever Hell in a Cell match contested under an "I quit" stipulation.