In February 2015, WWE held a pay-per-view (PPV) and WWE Network event titled Fastlane. The name of the event was chosen as a reference to its position on the "Road to WrestleMania," being held in the two-month period between the Royal Rumble and WWE's flagship event. A second Fastlane event was scheduled for February 21, 2016 at Quicken Loans Arena in Cleveland, Ohio, thus establishing Fastlane as an annual pay-per-view for the promotion. It was the final Fastlane event to occur before the reintroduction of the brand extension in July, where WWE again divided its roster between the Raw and SmackDown brands where wrestlers exclusively perform; the 2017 event was in turn made a Raw-exclusive show.