The game was financed with a Kickstarter crowdfunding campaign and influenced by a previous crowd-funded campaign for a book on the design of then-President of the United States Barack Obama's campaign. The campaign started on December 1, 2010; it met its goal of $4,000 in two weeks. The campaign ended on January 30, 2011, and raised over $15,000; just under 400% of its original goal. With this additional money raised towards the game, the creators added fifty more cards to the game itself.