According to an article, published on 3 February 2014, during first month 60% of all links to the site were from social networks such as Facebook, Twitter and draugiem.lv. In fact, statistics shows decrease in audience numbers brought by social media after first month of increased interest. And as well a lack of activities on social media platforms such as Facebook. The peak of page views in November 2013 is objective possibly due to the increased interest in the site following the Zolitūde shopping centre roof collapse.