2017 marked the 45th year of pride marches in London. The 2017 parade happened on 8 July and saw over 26,000 participants and around 300 groups. Following the London Bridge terror attacks, the parade was launched by members of the emergency services. The #LoveHappensHere campaign came in two parts, with the first phase drawing attention to stories of anti LGBT+ hate crime and the second phase in which a new set of stories is released focused on positive LGBT+ relationships and events within the London (to demonstrate that "Love Happens Here")