In early 2018, WWE began a 10-year strategic multiplatform partnership with the General Sports Authority in support of Saudi Vision 2030, Saudi Arabia's social and economic reform program. The first event under this new partnership, the Greatest Royal Rumble, was held at the King Abdullah Sports City's King Abdullah International Stadium in Jeddah on April 27. In September, a followup titled Crown Jewel was announced to be held on November 2, 2018. WWE's Arabic website announced on September 27, 2019 that a second Crown Jewel event would be held at King Fahd International Stadium on October 31. WWE Hall of Famer Hulk Hogan and The Undertaker were announced to be making appearances at the event; however, it was later revealed that The Undertaker would not be appearing, but was seen representing WWE in the Riyadh Season Grand Parade Opening.