In April 2015, WWE signed both Billie Kay and Peyton Royce to NXT. The pair later formed the team The IIconics under their original name of The Iconic Duo. They were elevated to the main roster on the SmackDown brand just after WrestleMania 34 and made their main roster pay per view debut at WWE Super Show-Down with a victory over the team of Asuka and Naomi. After appearances at WWE Evolution, the 2019 Royal Rumble and Elimination Chamber, the IIconics won the WWE Women's Tag Team Championship at WrestleMania 35.