The 1906 earthquake and fire leveled the San Francisco store with the remainder of the downtown area. The store reopened in new quarters at 50 Grant Avenue at Geary Boulevard in 1912. During the 1910s, the chain opened shops in six high-end hotels in California. The Los Angeles Wilshire Boulevard branch (opened in 1939) and the Union Square store (opened in 1948) were among the most elegant in America. When designer Christian Dior visited, he toured the Union Square store, and called it the "White Marble Palace".