In April 2011, WWE ceased using its full name with the "WWE" abbreviation becoming an orphaned initialism, and in August, the first brand extension was dissolved. The 2013 event then replaced Over the Limit for that year's May PPV. Beginning with the 2014 event, Extreme Rules began broadcasting on the WWE Network in addition to traditional PPV outlets. After the 2016 event, WWE reintroduced the brand extension in July. Along with this second brand split came brand-exclusive PPVs, thus the 2017 event featured wrestlers exclusively from the Raw brand. It would in turn be the only Extreme Rules event during the second brand split to be a brand-exclusive show, as following WrestleMania 34 the following year, brand-exclusive pay-per-views were discontinued. The 2017 event also moved Extreme Rules back to the June slot, however, the 2018 event moved Extreme Rules to July.