In late 1896 Brady watched as young bicycle racer Major Taylor won his first profesional races, a half-mile exhibition and a six-day race at Madison Square Garden. Brady arranged to promote Taylor, who was a Black athlete facing serious obstacles in a racist time. Brady was known for using his tenacity and innovation to secure races for Taylor. For example, when southern cycling officials sought to ban Taylor from national competition, Brady built his own racetrack and started his own cycle race series for Taylor.