Perhaps the most significant political application of social media is Barack Obama's election campaign in 2008. It was the first of its kind, as it successfully incorporated social media into its campaign winning strategy, evolving the way of political campaigns forevermore in the ever-changing technological world we find ourselves in today. His campaign won by engaging everyday people and empowering volunteers, donors, and advocates, through social networks, text messaging, email messaging and online videos. Obama's social media campaign was vast, with his campaign boasting 5 million 'friends' on over 15 social networking sites, with over 3 million friends just on Facebook. Another significant success of the campaign was online videos, with nearly 2,000 YouTube videos being put online, receiving over 80 million views.