The most infamous example of this strategy came when champion Herbert Stempel was to be replaced by Charles Van Doren—a Columbia University English teacher whom the producers felt would be more popular with viewers. To build anticipation for the episode where Van Doren would defeat Stempel, the first episode of their match was played to three tie games. Winners of matches received $500 for every point within their margin of victory, but this pot increased by $500 after every tie game. Promotions for the ensuing episode emphasized that they would be playing for $2,000 per-point. After one more tie game, Stempel threw the match to Van Doren by answering specific questions incorrectly. Among them, he incorrectly guessed that "On the Waterfront" was the winner of the Best Picture award at the 28th Academy Awards. The correct answer was "Marty", which was also one of Stempel's favorite films.