Due to the show's pedigree as an adaptation of "The New York Times" bestselling novel series, the show was considered to be one of the more anticipated new shows of the 2007-2008 television season. An August 2007 survey by OTX, a global media research and consulting firm, placed the show on the list of top ten new shows that viewers were aware of. The pilot episode of the season gained 3.50 million viewers on its original airing, having previously been available as a free download on the American iTunes store. As the season progressed, ratings dropped with 2.48 million viewers tuning into the second episode. The eleventh episode marked a season low with only 1.81 million viewers tuning into watch the episode. The show was moved from Wednesdays at 9:00 p.m. to its new timeslot Mondays at 8:00 p.m following the end on the 2007–2008 Writers Guild of America strike where the final five episodes of the season were aired. Ratings increased for the season finale, with 3.00 million viewers tuning into the episode. "Gossip Girl"'s digital video recorder ratings were high, increasing the show's profitability and the show had also been in the top five of iTunes sales.