Following an unauthorized internet leak, the accompanying music video was officially released on 20 September 2012, four days earlier than the intended release date. Directed by Vaughan Arnell, the clip, which has a camping festival theme, was generally well received by critics, who commended its carefree nature. Upon release, it broke the Vevo record for having the most views in a 24-hour period with 8.24 million, besting the previous record which had been set by Justin Bieber's "Boyfriend" (8.00 million). Bieber subsequently regained the record with his music video for "Beauty and a Beat" (10.6 million). One Direction performed "Live While We're Young" on televised programs and during their two major concert tours: Take Me Home Tour (2013) and Where We Are Tour (2014). The track was featured in a Pepsi television commercial for the United States and was performed on an episode of "Glee". This song is the first track on "Now 45".