The phrase has been used to pejoratively describe WWE pay-per-views intended primarily for specific markets, including UK-only pay-per-views such as Insurrextion and Rebellion, and WWE's events in Saudi Arabia. In 2019, Shawn Michaels defended his one-off return at WWE's 2018 Crown Jewel pay-per-view in Saudi Arabia (reuniting D-Generation X to participate in a tag team match against The Brothers of Destruction) despite his retirement, describing the event as being a "glorified house show" that was not as important as WrestleMania or "coming back as the Heartbreak Kid".