The storyline in "Future Husband" involving the fictitious Philadelphia-based cable company Kabletown purchasing NBC is based on the acquisition of NBC Universal by Comcast in November 2009. After winning her fourth Screen Actors Guild Award as her television character at the 16th Screen Actors Guild Awards in January 2010, Fey was asked whether or not "30 Rock" would make reference to the Comcast acquisition to which she said that it would be dealt with. "The sale of NBC to another company is integral to our show and it will be hard for Jack." In April 2010, the NBC network created a website for Kabletown. When asked by a contributor from "The Philadelphia Inquirer" why the characters on "30 Rock" refer to the network's new owner as "Kabletown, with a K", co-showrunner and executive producer Robert Carlock revealed that the reason for this was that the staff writers came up with the name "Cabletown", however, they later learned that there was a real company with a similar name, so NBC's legal team department "wanted to emphasize the difference, and after a while, everyone just liked the sound of it."