"Cleopatra" premiered at the Rivoli Theatre in New York City on June 12, 1963. It received a generally favorable response from film critics, and became the highest-grossing film of 1963, earning box-office of $57.7 million in the United States and Canada, and one of the highest-grossing films of the decade at a worldwide level. However, it initially lost money due to its production and marketing costs of $44 million. It received nine nominations at the 36th Academy Awards, including for Best Picture, and won four: Best Art Direction (Color), Best Cinematography (Color), Best Visual Effects and Best Costume Design (Color).