The neighborhood was completely destroyed in the 1906 Earthquake and Fire (miraculously, the area's skyscrapers survived). By 1910, the area was largely rebuilt with low-rise, masonry-clad buildings ranging from six to twelve stories in height. During the late 1920s, several Neo-Gothic high rises, reaching 300 to 400 feet in height, were constructed, including the Standard Oil Building, Russ Building, Hunter-Dulin Building, Shell Building, and the Pacific Telephone Building.