Before the Montreal Screwjob, which took place at the 1997 Survivor Series, former WCW talent were being hired by the WWF, including Stone Cold Steve Austin, Mankind, and Vader. Austin was slowly brought in as the new face of the company despite being promoted as an antihero, starting with his "" speech shortly after defeating Jake Roberts in the tournament finals at the King of the Ring pay-per-view in 1996.