PUMA's protest actions during the 2008 election took several forms, including encouraging a Clinton write-in campaign for the general election, voting for no presidential candidate, and supporting other candidates such as Obama's Republican opponent, Senator John McCain. Some hoped that enough superdelegates would change their minds to give Clinton the nomination at the upcoming Democratic National Convention that August. Other expressed desires were to help defeat Obama in the general election by electing McCain president to set up another run for Clinton in 2012, or that Clinton run as an independent candidate in the election. Some have noted that the Internet fostered the organization. Many PUMA advocates are part of the blogosphere and use it for organization, advocacy and viral communication.