The original Broadway production at the Casino Theatre on February 7, 1923 and ran for 477 performances, closing on March 29, 1924. ""Wildflower" was one of the biggest successes of the Twenties." It was directed by Oscar Eagle and choreographed by David Bennett, with orchestration by Robert Russell Bennett. Costumes were by Charles LeMaire. Arthur Hammerstein produced the production. The cast starred Edith Day as Nina, Charles Judels as Gaston and Esther Howard as Lucrezia. The musical then toured for two seasons and was given an Australian production in 1924 and a London West End production, opening on February 17, 1926 and running for 114 performances, starring Kitty Reidy as Nina, with Peter Gawthorne as Alberto and Mark Daley as Gabrielle. Its London run was hampered by the 1926 national strike in Britain.