When the 65th Golden Globe Awards ceremony was cancelled and replaced with a press conference as a result of a writer's strike which also threatened the Oscars, this was also seen as a threat to the fashion industry. Not only were established designers under threat, but the opportunity for up-and-coming designers to achieve widespread recognition through red-carpet exposure of their designs was severely limited. In 2008, a number of events, including the threat of an actor's strike that would have led to cancellation of the 2009 Oscar ceremony, and an upcoming star-studded presidential inauguration had a visible effect on that year's Golden Globes ceremony. Many stars dressed for the Globes in unique couture gowns that they might otherwise have reserved for the Oscars.