The University of Louisville's annual "Run for the L of It" 5K begins and ends at Fourth Street Live. Also, the finish line of the Louisville Ironman Triathlon, which debuted in 2007, is located at Fourth Street Live. The Venue also holds annual events celebrating the Kentucky Derby and was the "Cup Village" when Louisville hosted the 2008 Ryder Cup and often holds pep rallies and celebrations for the University of Louisville's athletic teams including for the teams that made the 2005 Final Four, 2007 Orange Bowl, and the 2007 College World Series. During the Summer, Fourth Street Live hosts Summer Concert Series, which is a series of concerts featuring top national acts. A Mardi Gras parade, Halloween trick-or-treating, and a New Year's Eve celebration are other annual events which are popular at the venue.