Initiated by Sparks and her younger brother P.J. in 2008, the I'm M.A.D. Are You? campaign cultivates community advocacy and volunteerism among teens and young adults. M.A.D. stands for Making A Difference. On February 3, 2010, Sparks and David Archuleta performed at the "Jordin Sparks Experience", held at the Eden Roc Renaissance Hotel in Miami Beach, Florida. All proceeds raised by the event went to a number of charities, including the Miami Children's Hospital Foundation. Since 2008, Sparks and the campaign travels to the Super Bowls designated city to host a week of charitable events, to raise money for several charities. In June 2010, the "Thumbs Up to X the TXT" pledge campaign, established by Allstate, made its way to Sparks's Battlefield Tour, presented by Mike &amp; Ike to encourage teens and their families not to text while driving. Fans at Sparks's concerts made a pledge not to text and drive by adding their thumbprint to a traveling banner at each of her shows. The campaign began at Sparks's Battlefield Tour on June 3, 2010, and ended on July 18, 2010. Sparks is the main spokesperson for the "I'm M.A.D., Are You?" campaign. She also supports Alex's Lemonade Stand Foundation, which helps to raise money for children with cancer. Sparks traveled to Louisiana in June 2010 to visit the Gulf Coast oil spill with the Audubon Society to view the effects of the oil spill on the wildlife and marshes.