In 2016 GAG protested CrossFit Games, where prizes included handguns, and firearms manufacturer SIG Sauer in New Hampshire. In July 2016, to protest Donald Trump on the first night of the Republican National Convention, GAG staged an action at Trump Tower. In August 2016, the newly formed D.C. chapter protested the National Shooting Sports Foundation. The Los Angeles chapter, which started at this time, pulled inspiration from the "Flower Power" photograph. In February 2017 they held a protest to honor the victims of the Stoneman Douglas High School shooting. In March 2017 GAG's first advertising campaign was launched in opposition to The Concealed Carry Reciprocity Act of 2017. In April 2017 GAG's Orlando, Florida chapter was launched. In June 2017 GAG held a protest and memorial at Stonewall Inn to mark the one year anniversary of the Pulse massacre, and the Emanuel African Methodist Episcopal Church shooting in Charleston, South Carolina. In November 2018 they held a protest rally to honor the twelve Thousand Oaks shooting victims.