The music video was released on Dipdive.com and also on YouTube.com under the username 'WeCan08'. It was honored with the first-ever Emmy Award for Best New Approaches in Daytime Entertainment. The video is a collage-style music video inspired by Barack Obama's popularization of the slogan "Yes we can.", which became a secondary slogan for his campaign. During the 2008 US presidential campaign following the New Hampshire Democratic Primary, then-Senator Barack Obama, used the similar English translation of the slogan of United Farm Workers (UFW) – "Sí, se puede" (Spanish for "Yes, you can" or "Yes, it can be done") in his speech. The slogan dates back to 1972 when Cesar Chavez and the UFW's co-founder, Dolores Huerta, came up with the slogan during Chavez's 24-day fast in Phoenix, Arizona. The music video premiered on television on ABC News Now's "What's the Buzz" entertainment program on February 1, 2008. On February 2, 2008, it was featured on the Obama campaign's community blog, and later promoted as a viral video by the campaign on its website. The clip was played prior to a February 12, 2008, campaign rally of nearly 20,000 at the Kohl Center on the campus of the University of Wisconsin–Madison. The video was edited by Terence "Biff" Butler of Rock Paper Scissors, and executive producers included will.i.am, Mike Jurkovac, Fred Goldring, Jesse Dylan, Priscilla Cohen and Sheri Howell and Lilo. Associate producers included Sean Larkin, Sarah Pantera, Carol Cohen, Steve Koskie, Wendi Morris, and Scott Spanjich. The following celebrities were featured in the video: