On June 24, 2009, Academy president Sid Ganis announced at a press conference that, in an attempt to revitalize interest surrounding the awards, the 2010 ceremony would feature ten Best Picture nominees instead of five, a practice that was discontinued after the 16th ceremony in 1944. On February 20, 2010, in a ceremony at the Beverly Wilshire Hotel in Beverly Hills, California, the Academy Awards for Technical Achievement were presented by host Elizabeth Banks.