Butters has also used her website and sales to support various causes. Some of the products sold on Butters’ website are made by artisans with Project F.A.R.M. (First-class American Rural Made), an organization Butters founded to help revitalize rural business. She organized a weeklong effort to raise funds for Courageous Women, a Haitian program designed to help homeless women and children after the 2010 earthquake. Butters also donated 20% of sales between March 17, 2011, and March 24, 2011 ($4,485), to the Japanese Red Cross following the 2011 earthquake and tsunami in Japan and 20% of sales between November 7, 2012, and November 14, 2012 ($2468), to the American Red Cross following 2012's super storm Sandy.