This episode was inspired by the real-life acquisition of NBC Universal by cable company Comcast in November 2009. After winning her fourth Screen Actors Guild Award as her "30 Rock" character at the 16th Screen Actors Guild Awards ceremony in January 2010, Fey was asked whether or not the show would make reference to the Comcast acquisition to which she said that it would be dealt with. "The sale of NBC to another company is integral to our show and it will be hard for Jack." In the episode, Kabletown—a fictional Philadelphia company network—has taken over GE Sheinhardt NBC Universal, and Jack tries to contribute his ideas to the company. In April 2010, the NBC network created a website for the Kabletown company. When asked by a contributor from "The Philadelphia Inquirer" why the characters on "30 Rock" refer to the network's new owner as "Kabletown, with a K", co-showrunner and executive producer Robert Carlock revealed that the reason for this was that the staff writers came up with the name "Cabletown", however, they later learned that there was a real company with a similar name, so NBC's legal team department "wanted to emphasize the difference, and after a while, everyone just liked the sound of it."