By the 20th annual Tejano Music Awards, the genre suffered and its popularity wane after Selena was shot and killed in 1995. The Lifetime Achievement Award was erected in 1999 and was awarded to Tejano artists to had a major impact on the genre. At the 2005 Tejano Music Awards, the ceremony celebrated their "silver anniversary" and awarded Tejano artists in 14 categories, the most categories since 1995. The 30th annual Tejano Music Awards was celebrated in 2010 with a decade-ballot category, awarding artists in specific categories that they reign in the 1980s, 1990s, and the 2000s. The 2016 Tejano Music Awards is the 36th annual upcoming event, awarding artists in 12 categories. Aside from the awards ceremony, the annual Fan Fair is celebrated weeks in advance from the Tejano Music Awards.