The documentary was broadcast only three days before the result of the bidding process for the 2018 and 2022 FIFA World Cups were announced. This led to fears from some people that it could ruin England's chances of hosting the former tournament, with some accusing the BBC of being unpatriotic; however, the BBC defended these claims. Russia ultimately won the right to host the FIFA World Cup in 2018, with Qatar emerging victorious for the 2022 tournament. The question of whether the documentary was a crucial factor in England losing the contest was brought up after the result was announced.