"Once Upon a Time in Hollywood" premiered at the Cannes Film Festival on May 21, 2019, the 25th anniversary of Tarantino's premiere of "Pulp Fiction" at the festival. It was released theatrically in the United States on July 26, 2019 by Sony Pictures Releasing under its Columbia Pictures label. The film was originally scheduled for release on August 9, 2019 to coincide with the 50th anniversary of the Tate–LaBianca murders.