Join the Impact was an American LGBT political organization started in reaction to the passage of Proposition 8 in California which rapidly developed into a national coalition of local LGBT rights groups. The website for the group was established November 7, 2008, after founders Amy Balliett and Willow Witte decided to utilize a website to try to galvanize attention for the cause. The level of success the two women had orchestrating a nationwide protest only a week later may have benefited from the recent historical success the Obama campaign had with the medium.