Following her retirement from teaching in 1990, Jones focused more on campaigning for women's rights with various organisations. She represented the WAW in the preparation for the World Conference on Women, 1995 in Beijing that led to the foundation of the Beijing Declaration and Platform for Action. Jones regularly attended sessions in New York City to review on the progress that the Beijing conference had made. Entering Welsh Devolution in 1999 Jones became an impassioned campaigner to persuade the National Assembly for Wales to commit to equal opportunity and marched publicly in her effort to persuade Welsh Labour to adopt constituency twinning to prompt the first Assembly to have gender equality. She campaigned through the Vale of Glamorgan Labour Party, serving on its general committee and the executive, and argued for women's views to be heard to promote equality.