Cyrus opened the Kids' Inaugural: "We Are the Future" event with the premiere of "The Climb". The event was held on January 19, 2009, in Washington DC, at the Verizon Center to celebrate the inauguration of Barack Obama as President of the United States. Cyrus, dressed in an embroidered red ball gown made by Reem Acra, dedicated the song to Obama's daughters, Sasha and Malia Obama. Following the song's official release in March 2009, Cyrus resumed promotion for "The Climb", performing live for shows including "American Idol", "The Tonight Show with Jay Leno", the 44th annual Academy of Country Music Awards, "Good Morning America", and "Live with Regis and Kelly" throughout April. On April 13, Cyrus performed "The Climb" as part of her set for the Sessions@AOL. On April 24, Cyrus sang "The Climb" and other songs in a London Apple Store. The performances were recorded and sold exclusively by the United Kingdom iTunes Store as a live extended play titled "iTunes Live from London". On June 7, 2009, Cyrus performed the song at the 20th annual A Time for Heroes Celebrity Carnival, an outdoor carnival supporting the Elizabeth Glaser Pediatric AIDS Foundation. Cyrus also sang "The Climb" on "The Today Show" on August 28 and at the first D23 Expo on September 11, 2009.