One of the earliest supporters of Barack Obama for president, Schatz founded a group with other Hawaii Democrats in December 2006 to urge Obama to run, saying, "For the last six years we've been governed by fear, fear of terrorists, fear of other countries, even fear of the other party...everyone is governing by fear and Barack Obama changes all of that. He wants to govern the United States by hope." In 2008 Schatz worked as spokesman for Obama's campaign in Hawaii.