The club strip was changed again in 1901, Genoa adopted its famous red-navy halves and therefore became known as the "rossoblù"; these are the colours used even to this day as with many other Italian clubs, such as Cagliari, Bologna, Crotone and an endless list of minor clubs. After a season of finishing runners-up to Milan Cricket and Football Club, things were back on track in 1902 with their fourth title. Juventus emerged as serious contenders to Genoa's throne from 1903 onwards, when for two seasons in a row Genoa beat the "Old Lady" in the national final.