In July 2016, WWE reintroduced the brand extension; during the draft, United States Champion Rusev was drafted to the Raw brand. Days later, he successfully defended the title against SmackDown draftee Zack Ryder at Battleground, keeping the title exclusive to Raw. On April 11, 2017, United States Champion Kevin Owens, along with the title, moved to SmackDown as a result of that year's Superstar Shake-up. Owens was already scheduled to defend the title against Chris Jericho at the Raw-exclusive pay-per-view Payback on April 30. Then-SmackDown General Manager Daniel Bryan declared that regardless of who won at Payback, the United States Championship would remain on SmackDown; Jericho defeated Owens for the title at Payback and he transferred to SmackDown. During the 2018 Superstar Shake-up, the title briefly returned to Raw when champion Jinder Mahal was drafted to the brand. However, it was immediately returned to SmackDown after Jeff Hardy defeated Mahal for the title and was drafted to SmackDown the next night. The championship definitively returned to Raw in 2019 when reigning champion Samoa Joe was drafted to the brand during that year's Superstar Shake-up.