The first 100 days of the Presidency of Barack Obama began during the inauguration of Barack Obama with the conversion of Whitehouse.gov from the Bush Administration version to the Obama Administration version at 12:00 pm on January 20, 2009. This was only the second presidential online portal transition. At 12:01, White House Director of New Media Macon Phillips posted the website's first blog post with themes of "communication", "transparency" and "participation".