After Malić, his cousin Azir Pelivanović (d.24 May 1994) took over. He served ice cream in Belgrade in scoops for the first time. The old shop was destroyed during the German bombing of Belgrade on 6 April 1941. Azir immediately decided to start from scratch and on 22 August 1941 he opened a new one, on the present location. The production was fully restored by the end of 1941. After the war ended, Azir managed to acquire the newest ice cream machines from Italy and concocted the famous recipe. He was fearful that the new Communist authorities might take the shop from him in the massive wave of nationalization which they conducted. They stripped him of the ownership of the land in the Slavija neighborhood and detained him for a while. The lot on Slavija had a house which Azir planned to use for another shop. Further expansion of the business was halted by the authorities but in time members of the new Communist elite, not only local from Belgrade but also from Croatia and Slovenia, became regular customers. Azir also dedicated himself to education of generations of pastry chefs which started their own businesses all over Serbia and Yugoslavia. Popular story says that after he caught his nephews paying the lottery tickets with the money from the till, he forced them to saw their pockets.