Friberg's first major success in poker came in the 2006 World Series of Poker Main Event, where he finished in 8th place earning $1,979,189. Since then, Friberg participated in the 2007 World Series of Poker, with his biggest finish there being a 3rd-place finish in the $5,000 No Limit Hold'em – Six Handed event, he won $345,582 for his finish.