The video begins with Rihanna standing on the stairs of a building on which wall is a big American flag. During the moment, shadows of a number of people are screened on the wall. Scenes are intercut with a moment from the inauguration of the first ever black American president, Barack Obama. As the song begins Rihanna is shown singing the lyrics in front of a giant American flag. Other scenes such as rising up the flag, peaceful protests and imagery of a typical American family are also shown. Those are followed by inserts which include Martin Luther King Jr. and an American slave. Other scenes such as immigration in the country, the Apollo 11, the 1968 Olympics Black Power salute, Beatlemania, Occupy Wall Street, September 11 attacks and Black Lives Matter are also presented throughout the clip. At one point Rihanna is seen wearing a parachute suit while a big parachute is hanging on her back, struggling to crawl with it. It ends with Rihanna losing off her parachute. She looks in the camera "intently" and "tilts her head in a mildly defiant, almost challenging way".