In 2012, WWE reinstated their No Way Out pay-per-view (PPV), which had previously ran annually from 1999 to 2009. The following year, however, No Way Out was canceled and replaced by Payback, which in turn became an annual PPV for the promotion. The first Payback event was held on June 16, 2013 at the Allstate Arena in Rosemont, Illinois. The 2014 event was also held in June at the same arena and was also the first Payback to air on the WWE Network, which had launched earlier that year. In 2015 and 2016, the event was held in May. The 2016 event was also promoted as the first PPV of the New Era for WWE. In July 2016, WWE reintroduced the brand extension, dividing the roster between the Raw and SmackDown brands where wrestlers are exclusively assigned to perform. The 2017 event was in turn held exclusively for wrestlers from the Raw brand, and was also moved up to late-April.