From 9–12 October 2009, the UK version of Power Shift was held at the Institute of Education in London. Modelled on a similar event to one organised by the Australian Youth Climate Coalition and carrying the same name as the Energy Action Coalition event in the US, the event intended to develop the youth climate movement and provide young people with training on public speaking. The training was based on the techniques developed by Marshall Ganz, a civil rights activist who is credited with devising the successful grassroots organizing model and public narrative training for 2008 Barack Obama presidential campaign. The Power Shift event intended to serve as a feeder to the International Day of Action organised by 350.org on October 24.