The oldest still operational sweetshop in Belgrade, "Pelivan", is located in the street, at No. 20. It was founded in 1851 by Mustafa Pelivan, a Gorani from Dragaš. Mustafa gathered the initial capital winning at the wrestling competitions. The original shop was located where the modern "Staklenac" shopping center is today, on the Plateau of Zoran Đinđić section of the Republic Square. He was succeeded by his son Malić Pelivanović. The shop became quite distinguished by that time: they supplied the Karađorđević Royal Court with halva, Malić was elected a deputy at the National Assembly and Nobelist Ivo Andrić wrote about the pastry shop in "Signs along the road". After his son Azir took over, he educated generations of pastry chefs from all over Serbia. The old shop was destroyed during the German bombing of Belgrade on 6 April 1941, but Azir immediately opened a new one, on the present location. Today, the fifth generation of the family still owns and manages the shop, and the recipe for the famous Pelivan ice cream is still secret.