Despite promising pace in winter testing, the team struggled with technical problems in the early rounds of the season, with no points from the first six races. After running a blank livery for the first four races of the 2010 season, the team finally announced a sponsorship deal with the Burger King fast food franchise at the Spanish and European Grands Prix. During frustrations, Peter Sauber admitted that his decision to rescue the team had been emotionally driven, but insisted that it was proper. Finally, in Turkey, Kobayashi finished 10th, collecting the team's first championship point for the season.