On May 23, 2017, 2K Sports announced "WWE 2K18" would be released in 2017. On June 19, 2017, 2K released a trailer, revealing that Seth Rollins will be featured as the game's cover star. In the trailer, it features Rollins vandalizing and burning down a fictitious WWE warehouse in Stamford, Connecticut, as well as showing the tagline "Be Like No One". The second trailer features Kurt Angle visiting the ruins of the warehouse and finding a pair of his boots among the ashes, which announced Angle as the game's pre-order. The game's Deluxe Edition was also announced, giving players access to the game four days early, along with the season pass and additional in-game content. On July 10, 2017, a Nintendo Switch version was also confirmed. On July 27, 2K Sports announced the Collector's Edition, called the "Cena (Nuff)" edition. The collector's edition revolves around John Cena, commemorating his 15 years in the WWE, and includes a Cena action figure, a piece of the ring mat from his victory at the 2017 Royal Rumble, and an autographed photo from Cena. Unlike previous years, the Collector's Edition included the game's season pass. The Collector's Edition (as well as the Deluxe Edition) has two additional playable versions of Cena (included with 2006's ECW One Night Stand and WrestleMania XXVI attires), as well as Batista and Rob Van Dam as playable characters.