The race became part of a major motorcycle event organized by Indianapolis Motor Speedway, the Motorcycles on Meridian motorcycle rally, held on Meridian Street near Monument Circle in downtown Indianapolis, attracting approximately 10,000 cyclists each night. Various dirt tracks held flat-track motorcycle races during the weekend which became analogous to midget car racing's "Night Before the 500" held during the Indianapolis 500, often drawing star MotoGP riders in attendance. The event continues to be held, but with the 2020 Indianapolis 500 being moved to the August event of the Motorcycles on Meridian date, both the Motorcycles on Meridian and the MotoAmerica round will be changed.