According to "The New York Times", corporate communications shifted from a monologue to two-way conversational communications and new media also made it "easier for consumers to learn about the mix-ups and blunders" of PR. For example, after the "Deepwater Horizon" oil spill, BP tried to deflect blame to other parties, claim the spill was not as significant as it was and focused on the science, while human interest stories related to the damage were emerging. In 2011, Facebook tried to covertly spread privacy concerns about competitor Google's Social Circles. Chapstick created a communications crisis after allegedly, repeatedly deleting negative comments on its Facebook page. During the Iraq War, it was exposed that the US created false radio personalities to spread pro-American information and paid Iraqi newspapers to write articles written by American troops.