One Direction began working on their third studio album whilst embarking on their second international tour, the Take Me Home Tour. The album was announced simultaneously with the news of the band's third world tour, the Where We Are Tour, which subsequently led fans to wrongly assume that the album would be named "Where We Are". Member Louis Tomlinson proclaimed that the album would have a "rockier" sound to it than the band's previous releases. The official title of the album was announced on 6 September 2013, starting with Zayn Malik tweeting a teaser video of Harry Styles spelling out the word "Mid" out of a pile of alphabet cards on the floor, followed by a full video posted on the band's Instagram account later on, revealing the title, "Midnight Memories".