For further promotion, Lipa had several appearances in media. She gave interviews for publications such as the American Broadcasting Company, the British Broadcasting Corporation, "Billboard", "The Observer", "The Independent", "The New York Times", "NME", the Official Charts Company and "Variety". The singer performed at awards showing including the American Music Awards, "Billboard" Music Awards, Brit Awards and Grammy Awards. Her appearances on television shows include "Jimmy Kimmel Live!", "Later... with Jools Holland", "The Ellen DeGeneres Show", "The Graham Norton Show", "The Jonathan Ross Show", "The Late Show With Stephen Colbert", "The Tonight Show Starring Jimmy Fallon" and "Saturday Night Live". The singer was part of the line-up for events including Capital FM's Summertime Ball and Jingle Bell Ball, as well as the Glastonbury Festival, iHeartRadio Music Festival, Jingle Ball Tour and UEFA Champions League Final. The singer headlined the Sunny Hill Festival in Pristina, which was organized by her father Dukagjin. The album's supporting tour, the Self-Titled Tour, ran from October 2017 to December 2018 and beginning in Brighton and concluding in Denver. She performed a total of 245 shows on the tour and tattooed the number on her back. During the live promotion, Lipa received backlash for her lack of stage presence while performing. A meme of her dancing went viral, which she later revealed affected her mental health stating "for a short period of time, it messed with my mental health. You know, I'd go on stage and if somebody was filming me, in my head, I wasn't, like, 'Oh, they're filming me because they want to keep it.' I was like, 'They’re going to film it so they can laugh at me or something'".