Grande went silent on all social media after sharing a snippet of a song from the album on December 31, 2017. On April 17, 2018, Grande broke her silence by sharing a teaser of the album's lead single, "No Tears Left to Cry", which was released on April 20, 2018, alongside its music video. In the music video, she teased the album by writing some of the song names, including "God Is a Woman", "Breathin", "R.E.M", "Successful", "Sweetener", "Borderline" and the first 3 letters of "Blazed", which was teased again in a behind-the-scenes video. She first performed the song at Coachella later that night, as a guest during the performance of DJ Kygo. Grande announced the title of the album and several song titles on "The Tonight Show Starring Jimmy Fallon" on May 1, 2018, shortly before performing "No Tears Left to Cry". She also opened the 2018 "Billboard" Music Awards with a performance of the song on May 20, 2018. On June 2, 2018, Grande performed at Wango Tango in California, closing her set with a performance of "No Tears Left to Cry" and also sharing a snippet of "The Light Is Coming". On August 8, 2018, three dates were announced for a series of promotional concerts in the United States, titled The Sweetener Sessions, in partnership with American Express. "Sweetener" was released on August 17, 2018.