Will joins a Wild West show and tours the world, then meets up with Betty at the 1904 St. Louis World's Fair and proposes to her. After they are married, they combine their honeymoon with one of Will's rodeo tours, which ends in New York's Madison Square Garden. There he becomes a hero by lassoing a dangerous bull that gets loose during a performance. The newspaper coverage draws the attention of Bert Lynn, who runs a talent agency. He talks the reluctant Rogers into performing in vaudeville, but his rodeo act does not interest the audience. After six months of unemployment and with a baby due soon, Will goes on stage as a last-minute replacement and is forced to do his act alone, without his horse. After some rope tricks flop, he resorts to talking to the audience; his down-home comedy chatter is a big hit. This wins him a place in the Ziegfeld Follies; he becomes one of its star attractions. He adds political commentary to his act and becomes famous as a "cowboy philosopher" known for witty remarks about politicians and issues of the day.