Peace Now was a key advocate of Israel's 2004 Disengagement Plan. Peace Now led the 'Mate ha-Rov' ("majority camp") demonstration on 14 May 2004 in Tel Aviv, in order to pressure the Israeli government to adopt the Disengagement Plan. However, support for the Disengagement Plan faced contention within the Peace Now camp over its unilateral nature. Peace Now decided it was most important for Israel to withdraw from the Gaza Strip, regardless of how this withdrawal was to take place.