To promote the song, Grande performed it first at the 2014 Radio Disney Music Awards, followed by the 2014 iHeartRadio Music Awards, on "The Ellen DeGeneres Show" and at the 2014 Billboard Music Awards. The song's accompanying music video was directed by Nev Todorovic and premiered on Vevo on May 30, 2014. It won "Best Pop Video" at the 2014 MTV Video Music Awards and has been viewed more than 1.2 billion times. The song itself won "Best Song" at the 2014 MTV Europe Music Awards.