During 2016, Ciara worked on her seventh studio album and stated that the album would feature her undertaking a new musical direction. On January 27, 2017, it was announced that Ciara had signed a deal with Warner Bros. Records. On July 17, 2018, Ciara released the single and its accompanying music video, "Level Up". The song was the first single from her seventh studio album "Beauty Marks", released on May 10, 2019. In addition to "Level Up", the album spawned the singles "Freak Me", "Dose", "Greatest Love" and "Thinkin Bout You". Ciara performed "Thinkin Bout You" at the 2019 "Billboard" Music Awards.