The organizers of renamed Patna International Film Festival (PIFF) launched a pre-festival campaign on March 22, 2015, in several districts of Bihar. The campaign started in Patna with a screening of "Children of War", based on the 1971 Bangladesh war. Popular actors like Raima Sen, Riddhi Sen, and Pawan Malhotra, as well as director Mritunjay Devavrat, were present.