It was a one-frame shoot-out with a random draw, where the winner is given £32,000. The top 64 players in the world rankings contested the tournament, which was shown on Sky Sports and ITV4. The 2011 event was the first time that Sky Sports had shown a World Snooker event live since 2004. From 2011 to 2015 the event took place at the Circus Arena in Blackpool. The event was sponsored by PartyPoker.com in 2012, by Betfair in 2013, by 888casino in 2014, and by Betway in 2015. The tournament was held at the Hexagon in Reading for 2016. From 2016 to 2018, the tournament was broadcast by ITV and was sponsored by Coral. In 2017, the tournament became a ranking event for the first time, open to all 128 professional players. At the end of the season, the players voted to keep it as a ranking event. From 2017 the tournament was staged at the Colosseum in Watford. In 2018, the event agreed a long-term deal with Eurosport and Quest to broadcast the event in the United Kingdom until 2026, beginning with the 2019 Snooker Shoot Out.