Between the 1972 and the 1976 Olympics, Borzov spent more time on his studies and soccer. Still, this did not stop him from winning his third successive 100 m title at the European Championships in 1974. At the 1976 Montreal Olympics, he finished third in the 100 m race behind Caribbean sprinters Hasley Crawford and Donald Quarrie, in a time of 10.14, his fourth Olympic medal. In the 4 × 100 m relay, his team won another bronze.