The campaign's official name is in Hindi. In English, it translates to "Clean India Mission". The campaign was officially launched on 2 October 2014 at Rajghat, New Delhi by Prime Minister Narendra Modi. It is India's largest cleanliness drive to date with three million government employees and students from all parts of India participating in 4,043 cities, towns, and rural communities. At a rally in Champaran, the Prime minister called the campaign "Satyagrah se Swachhagrah" in reference to Gandhi's "Champaran Satyagraha" launched on 10 April 1916.