On April 28, 2018, Aguilera had a concert at Formula 1 Azerbaijan Grand Prix where she unveiled a promo video as an intro for the upcoming album. On May 3, 2018, "Liberation"s release date in the United States was confirmed to be June 15, and a teaser trailer titled "Liberation: Where's Maria?" was released on May 4, in which the singer spoke about her inspiration and the concept of the album. On May 9, 2018, Aguilera announced she will embark on the Liberation Tour to support the album, which is her first tour since 2006's Back to Basics Tour. Aguilera performed "Fall in Line" with Lovato at the 2018 "Billboard" Music Awards on May 20, 2018. The singer partnered with Pandora and held an album listening session on May 31, 2018, at The Peppermint Club. On June 14, 2018, Aguilera performed "Think", "Fighter" and "Fall in Line" on "The Tonight Show Starring Jimmy Fallon". The next day, she performed on "Today Show" and was interviewed on "Total Request Live". On September 12, Aguilera was interviewed on "Jimmy Kimmel Live!".