In 1911, Julián established a dry goods store, La Estrella de Oriente (The Star of the Orient). By 1921, he had begun investing in real estate in the flourishing commercial district of Mexico City where Julián would acquire prime real estate at fire sale prices and in Zocalo District during the 1910–17 Mexican Revolution. By 1922, Julián's net worth reached $1,012,258 pesos and was diversified within various assets including real estate, businesses and various stocks.