The six-month-long sit-in at a Woolworth's counter in Greensboro, NC, captured the nation's attention. Within a week, students from North Carolina College at Durham and Duke University staged a sit-in in Durham. About a week later, Martin Luther King Jr. met Moore in Durham, where King coined his famous rallying cry "Fill up the jails," during a speech at White Rock Baptist Church. Advocating non-violent confrontation with segregation laws for the first time, King said, "Let us not fear going to jail. If the officials threaten to arrest us for standing up for our rights, we must answer by saying that we are willing and prepared to fill up the jails of the South."