In August 2016, the Electoral Reform Society published a highly critical report and called for a review of how such future events are run. Contrasting it unfavourably with the "well-informed grassroots" campaign for Scottish independence, Chief Executive Katie Ghose described it as "dire" with “glaring democratic deficiencies” which left voters bewildered. She noted a generally negative response to establishment figures with 29% of voters saying David Cameron made them more likely to vote Leave whilst only 14% said he made them want to vote Remain. Looking ahead, the society called for an official organisation to highlight misleading claims and for Ofcom to define the role broadcasters are expected to play.