Swift performed songs from "Lover" on several televised events. On May 1, 2019, Swift and Urie made the first live performance of "Me!" at the 2019 "Billboard" Music Awards at Las Vegas, Nevada. The duo performed the song again at the season finale of the sixteenth season of "The Voice" on May 21. Swift performed "Me!" solo at the finale of the fourteenth season of "Germany's Next Top Model" on May 22. On May 24, she appeared on "The Graham Norton Show" as a musical guest, performing "Me!". On May 25, Swift performed "Me!" at the quarter-finals of the , the French edition of "The Voice".