In March 2020, Wirth joined NEOM, a giga project in The Kingdom of Saudi Arabia, as the CEO Mountain Region. NEOM was announced by Saudi Crown Prince Mohammed bin Salman in 2017. The project has been the subject of a number of controversies including bin Salman's implication in the Assassination of Jamal Khashoggi in 2018, and the 2020 attempt to evict the Howeitat Tribe from their historic homeland to make way for the development of Neom.