Labour for Independence claimed to adhere to Labour's "founding principles [...] of fairness, equality and justice" and sought to offer a vision of an independent Scotland for Labour supporters, in lieu of Scottish Labour doing so. An opinion poll in March 2014, suggested that almost a quarter of Labour voters were planning to vote "Yes" in the referendum The appeal of Labour for Independence had been attributed to frustration and disappointment felt by some Labour voters in Scotland during the New Labour era of Tony Blair and Gordon Brown.