On 21 June 2012, Juventus announced that it had purchased the other half of Giovinco's transfer rights from Parma for €11 million, tying him to the Turin club until 30 June 2015. Although he had stated that he would have been pleased to wear the number 10 shirt, which was vacated after Juventus legend Alessandro Del Piero left the club, Giovinco was handed the number 12 jersey under manager Antonio Conte. On 11 August 2012, Giovinco won his first title with Juventus, helping the team to defeat Napoli 4–2 in the 2012 Supercoppa Italiana. Giovinco started in the first league match of the 2012–13 season against his former club, Parma; Juventus won the match 2–0, although Giovinco suffered a minor injury two minutes from the end of the game. In the following league match against Udinese on 2 September, Giovinco scored two goals and won a penalty, which was converted by Chilean teammate Arturo Vidal, as Juventus went on to defeat the Friuli team 4–1 in Udine.