One of the best-known early natural experiments was the 1854 Broad Street cholera outbreak in London, England. On 31 August 1854, a major outbreak of cholera struck Soho. Over the next three days, 127 people near Broad Street died. By the end of the outbreak 616 people died. The physician John Snow identified the source of the outbreak as the nearest public water pump, using a map of deaths and illness that revealed a cluster of cases around the pump.