Ladraa began the walk, setting himself to trek on an average 8–10 miles a day, by setting out from Gothenburg, on 5 August 2017 to coincide with the centenary of the Balfour Declaration. Traveling lightly, he anticipated reaching his destination by June or July 2018. During the trip, which took him through 13 countries, he managed to get more than 18,000 followers on Instagram and more than 20,000 on Facebook. His journey, much of which involved making a reverse trip down the pathways used by refugees during the recent European migrant crisis, met generally with goodwill and curiosity from Europeans, with only two incidents marring the trek: he was punched up when he accidentally got mixed up in a demonstration in Germany, and was detained in the Czech Republic and subject to a personal search by Israeli security guards near their embassy in Prague for carrying a Palestinian flag. People noting him often phoned their local police. One woman in Austria, sighting the Palestinian flag he carries, called police who, pointing several pistols, confronted him aggressively. At journey's end Ladraa stated that he had met "everything from the military police and secret services to normal police, civilian police, anti-terror police, (and) Swat teams" as a result. Palestinian embassies in Europe provided support by informing Ladraa of Palestinians along his route who would be sympathetic to his project. Along the way, Ladraa engaged in discussions hoping to promote awareness of developments in the West Bank, and, as he came to prominence, was called upon to chair lectures on injustices.