During the early 1990s, Formula One Group created a number of trademarks, an official logo, an official TV graphics package and in 2003, an official website for the sport in an attempt to give it a corporate identity. Ecclestone experimented with a digital television package (known colloquially as Bernievision) which was launched at the 1996 German Grand Prix in co-operation with German digital television service "DF1", 30 years after the first GP colour TV broadcast, the 1967 German Grand Prix. This service offered the viewer several simultaneous feeds (such as super signal, on board, top of field, backfield, highlights, pit lane, timing) which were produced with cameras, technical equipment and staff different from those used for the conventional coverage - i.e.: the "World Feed".