As the 1990s progressed, WFXT began phasing in more talk and reality programs. It continued running cartoons (including the Fox Kids block) each weekday – later becoming the last station in the market that had run a morning children's program block – and sitcoms during the evening hours. WFXT served as the television flagship of the Boston Red Sox for three seasons from 2000 to 2002 (before that and since then, WFXT only carried Red Sox games that were televised by Fox itself, including games from its four World Series victories in 2004, 2007, 2013, and 2018).