In May 2018, BTS released their third Korean-language studio album, "" in conjunction with an appearance at the 25th "Billboard" Music Awards"." At the show, BTS debuted as performers with the premiere of their lead single, "Fake Love" and won Top Social Artist, making them the only Korean artist to win the award two years in a row. In the narrative sequence, the album coincided with the "轉" or "turn" of the series, touching on the tortuous enlightenment of loving without being loved and encouragement to those without dreams. It received generally positive reviews from critics. Caitlin Kelley from "Billboard" described the album as "one of their most thematically cohesive yet sonically varied albums, with maximalist production erupting against lyrics about emptiness," while Sheldon Pearce of "Pitchfork" wrote that the album "formula is a slick, loosely thematic album about love and loss, with a stronger focus on rapping than ever before" and that it "aims for cohesion and produces fun, prismatic songs in the process."