Commercially, "First Love" received minor success on the "US" Billboard Hot 100 chart, but managed to receive moderate airplay on the "US" Pop Songs and topped the "US" Hot Dance Club Songs. It also reached number two in Hong Kong, the top-twenty in Spain and the top-fifty in Italy. The accompanying music video for "First Love" was released on May 29, 2014 and was directed by Anthony Mandler. The black-and-white music video features British model David Gandy and Lopez during love scenes in a desert. Lopez promoted the track with live performances on the 2014 "Billboard" Music Awards, "American Idol", "Late Show with Jimmy Fallon", as well as on her concerts throughout 2014 - blending the song with elements of "Ain't No Mountain High Enough" as well as a dance-break.