The brigade participated in the continued Allied advance from Paris to the Rhine, and in September 1944 was involved in the ill-fated Operation Market Garden. On 7 October 1944, Coad was promoted acting brigadier and given command of the 130th Brigade. A year later he was awarded a Bar to his DSO on 11 October 1945 for his leadership in the intervening period, which covered the Western Allied invasion of Germany. The citation remarked: