JBL's first championship bid since returning to the ring came by challenging Randy Orton for the WWE Championship and participating in a Fatal Four-Way Elimination match at Backlash that also included John Cena and Triple H. JBL was eliminated first in the match by tapping out to Cena's STFU, thus renewing their feud from 2005. Cena defeated JBL at Judgment Day and then at One Night Stand in a First Blood match. He managed to defeat Cena in a New York City Parking Lot Brawl at The Great American Bash.