--- license: odbl --- MSOM_Data_Driven_Challenge_2020: To support the 2020 MSOM Data Driven Research Challenge, JD.com, China’s largest retailer, offers transaction-level data to MSOM members for conducting data-driven research. This dataset includes the transactional data associated with over 2.5 million customers (457,298 made purchases) and 31,868 SKUs over the month of March in 2018. Researchers are welcome to develop econometric models or data-driven models using this database to address some of the suggested questions or examine their own research questions. Keywords: E-Commerce, Transactional Data, MSOM Society, Data-Driven Research See https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3511861 for details. This repo serves as easier access to the dataset. The dataset can also be accessed from here: https://connect.informs.org/msom/events/datadriven2020. All CopyRights are reserved by JD.com.