标题：国际商务综合教程
图书信息
出版社: 清华大学出版社，北京交通大学出版社; 第1版 (2009年6月1日)
丛书名: 现代国际商务系列教材
平装: 242页
正文语种: 英语
开本: 16
ISBN: 9787811236484, 7811236486
条形码: 9787811236484
尺寸: 22.8 x 18.2 x 1.2 cm
重量: 340 g
作者简介
作者：周苹 解说词：(美国)Charles H. Schroeder
内容简介
《国际商务综合教程(英文版)》分为14章，内容包括：国际商务环境、国际金融、贸易与投资、国际区域经济一体化、国际企业经营战略与联合、进出口贸易及生产运营管理、国际市场营销、国际企业财务管理、人力资源及国际物流。书的结构为：学习目的、正文、专栏、注释、练习及案例。配备课件与练习参考答案。
文字陈述将专业性与通俗性相结合，简明、易懂；该书既适于作为本科生和低年级研究生的专业英语教材，也可作为相关从业人员进修读本。
目录
Chapter 1 An Overview of International Business .   
1.1 What Is International Business?   
1.2 Why Study International Business?   
1.3 International Business Activity   
1.4 What Is Globalization   
1.5 The Contemporary Causes of Globalization   
Chapter 2 The Social Environment of International Business   
2.1 Economic Systems   
2.2 Culture and International Business   
2.3 Legal Systems Environment   
2.4 The Political Environment   
Chapter 3 International Trade and Investment Theory   
3.1 Classical Country-Based Trade Theories   
3.2 Modern Firm-Based Trade Theories   
3.3 The Competitive Advantage of Nations   
3.4 International Investment Theories   
3.5 Factors Influencing Foreign Direct Investment   
Chapter 4 The World Trade Organization and Regional Economic Integration   
4.1 The World Trade Organization   
4.2 Regional Economic Integration   
4.3 The Arguments about Economic Integration   
4.4 Influential Regional Economic Alliances   
Chapter 5 Foreign Exchange and International Financial Markets   
5.1 The Economics of Foreign Exchange   
5.2 The Functions of the Foreign Exchange Market   
5.3 Arbitrage and the Currency Market   
5.4 The International Capital Market   
Chapter 6 The Strategy and Structure of International Business   
6.1 The Challenges of International Strategic Management   
6.2 Strategic Alternatives   
6.3 Developing International Strategies   
Chapter 7 Entry Strategy and Strategic Alliances   
7.1 Basic Entry Decisions   
7.2 Entry Modes   
7.3 Selecting an Entry Mode   
7.4 Strategic Alliances   
Chapter 8 Import and Export Trade Operations ..   
8.1 The Promise and Pitfalls of Exporting   
8.2 Improving Export Performance   
8.3 Promotion of International Trade   
8.4 Getting Paid for Exports   
Chapter 9 International Operations Management   
9.1 The Role of International Operations Management   
9.2 Production Management   
9.3 International Service Operations   
9.4 Managing Productivity and Quality in International Business   
Chapter 10 International Marketing   
10.1 International Marketing Management   
10.2 Product Policy   
10.3 Pricing Issues and Decisions   
10.4 Promotion Issues and Decisions   
10.5 Distribution Issues and Decisions   
Chapter 11 International Financial Management   
11.1 Global Financial Goals   
11.2 Import/Export Trade Financing: Using a Letter of Credit   
11.3 International Capital Budgeting   
11.4 International Working Capital and Cash Flow Management   
Chapter 12 International Accounting   
12.1 National Differences in Accounting   
12.2 Efforts at Harmonization   
12.3 Accounting for International Business Activities   
12.4 International Taxation Issues   
Chapter 13 International Human Resource Management   
13.1 The Nature of International Human Resource Management   
13.2 Recruitment and Selection of Managers   
13.3 Labor Relations   
13.4 Human Resource Policies   
Chapter 14 International Logistics and Supply-Chain Management   
14.1 What is International Logistics?   
14.2 Supply Chain Management   
14.3 International Transportation and Inventory   
14.4 Management of International Logistics   
后记