标题：当代商务英语·实用商务涉外礼仪
图书信息
出版社: 北京理工大学出版社; 第1版 (2009年9月1日)
丛书名: 当代商务英语
平装: 262页
正文语种: 英语, 简体中文
开本: 16
ISBN: 7564028459, 9787564028459
条形码: 9787564028459
尺寸: 25.4 x 18.2 x 1.2 cm
重量: 422 g
内容简介
《实用商务涉外礼仪(双语版)》系统地介绍了涉外商务实用礼仪的规范、原则和技巧。全书共分为12个章节，每个章节都有其独立的商务礼仪内容，突出介绍—些商务礼仪的基本则和运作技巧。内容与时俱进。贴近时代，具有全面性、创新性、生动性、准确性、实用性和客观性。
通过学习国内外基本礼仪规范，提高竞争能力，减少职场的失误和误会，赢得更多的商机。
《实用商务涉外礼仪(双语版)》可作为高等院校和高职高专的教学与培训教材。
目录
Chapter 1 An Introduction of Foreign Business Etiquette
Getting In
Module 1 Some Basic Concepts of Business Etiquette
Module 2 Some Basic Rules of Business Etiquette
Module 3 Business Etiquettes in China
Module 4 The Important Role of Business Etiquette
ABC for You Greeting Etiquette
Useful Expressions
Culture Salon Greetings & Introductions
Task Activity
BBS
Refreshing
Chapter 2 Reception Etiquette
Getting In
Module 1 Some General Guidelines 
Module 2 The Basic Steps in Receiving Business Partners
Module 3 Receiving Clients
Module 4 Accommodating Foreign Clients
ABC for You Think Before You Speak
Useful Expressions
Culture Salon Receiving Business Partners
Task Activity
BSS
Refreshing
Chapter 3 Office Etiquette
Getting In
Module 1 Office Party Don'ts
Module 2 Cell Phone Etiquette
Module 3 E-mail Etiquette
Module 4 Top 10 Ways to Annoy Your Co-workers
ABC for You How to Make Sure Your E-mail Gives a Good Impression ..
Useful Expressions
Culture Salon Office Communication Etiquette
Task Activity
BSS
Refreshing
Chapter 4 Business Meeting Etiquette
Getting In
Module 1 Some Basic Rules on Business Meeting Etiquette
Module 2 Some Guidelines on Business Meeting Etiquette
Module 3 Confidence is Everything
Module 4 A: I'd Like to Call the Meeting to Order
B: Have You Got Any Ideas?
ABC for You A Superstar in the Meeting
Useful Expressions
Culture Salon Some Advice on Successful Meetings
Task Activity
BBS
Refreshing
Chapter 5 Communication Etiquette
Getting In
Module 1 Effective Communication —— Good Listening
Module 2 Excellent Business Communication
Module 3 Business Manners: An Important Ingredient to Success
Module 4 Communicating Etiquette
ABC for You Proper Manners in Communication
Useful Expressions 
Culture Salon Some Rules for Proper Office Communication
Task Activity
BBS
Refreshing
Chapter 6 Clothing Etiquette
Getting In
Module 1 Basic Styles of Clothing
Module 2 Fashion Accessories 
Module 3 How to Dress for Work
Module 4 Appearance Matters
ABC for You Kiss Principles —— Keep It Simple and Sophisticated
Useful Expressions 
Culture Salon Professional Dress Code
Task Activity
BBS
Refreshing
Chapter 7 Business & Social Etiquette
Getting In
Module 1 Ways of Addressing people
Module 2 Socializing Successfully with Your Boss and Employees
Module 3 Good Social Manners
Module 4 Office Collections and Parties
ABC for You Online Socializing Etiquette
Useful Expressions
Culture Salon Socializing in England
Task Activity
BBS
Refreshing
Chapter 8 Business Travel Etiquette
Getting In
Module 1 Travel Etiquette
Module 2 Planning a Business Trip
Module 3 The Basic Rules for a Business Trip
Module 4 Business Protocols and Etiquette Abroad
ABC for You The World's Best and Worst Airports
Useful Expressions
Culture Salon Travel Etiquette in the World's Most-visited Countries ~
Task Activity
BBS
Refreshing
Chapter 9 Interview Etiquette
Getting In
Module 1 Some Basic Rules on Interview Etiquette
Module 2 Interview Etiquette
Module 3 The Best Way to Reduce Interview Stress
Module 4 Case Study  An Interview with Shell Oil Company
ABC for You Tips for a Successful Interview
useful Expressions
Culture Salon Dressing for a Job Interview
Task Activity
BBS
Refreshing
Chapter 10 Dining Etiquette
Getting In
Module 1 Arriving at a Business Dinner
Module 2 Taking Your Seat at a Formal Dinner
Module 3 Using Napkin
Module 4 Choosing the Correct Silverware
ABC for You Good Manners at the Table
Useful Expressions
Culture Salon When You Have Finished Eating
Chinese Dining Etiquette
Task Activity
BBS
Refreshing
Chapter 11 Business Negotiation Etiquette
Getting In
Module 1 A Good Negotiator
Module 2 Negotiating Successfully
Module 3 Some Basic Etiquette for Negotiation
Module 4 Skillful Questions in Negotiation
ABC for You Some Tips for Business Negotiators
Useful Expressions
Culture Salon Business Negotiation Etiquette in China
Task Activity
BBS
Refreshing
Chapter 12 Gift Giving Etiquette
Getting In
Module 1 Some Basic Rules on Business Gift Giving
Module 2 Choosing a Corporate Gift
Module 3 Business Gift Giving Etiquette
Module 4 Office Gift Giving Do's and Don'ts
ABC for You Motive, Relationship and Money
Useful Expressions
Culture Salon International Gift Giving Etiquette
Task Activity 
BBS
Refreshing
References to Task Activity
Appendix I Business Etiquette in Europe
Appendix Ⅱ Business Etiquette in Asia
Appendix Ⅲ Business Etiquette in America
Appendix Ⅳ Business Etiquette in Africa
Appendix V Business Etiquette in Australia and New Zealand
参考文献