标题：新世纪理工科英语教程：工商管理
图书信息
出版社: 上海外语教育出版社; 第1版 (2004年8月1日)
丛书名: 大学英语应用提高阶段专业英语系列教材
平装: 377页
正文语种: 简体中文, 英语
开本: 16
ISBN: 7810808591
条形码: 9787810808590
尺寸: 23 x 18 x 1.4 cm
重量: 499 g
作者简介
编者：刘晓玲 丛书主编：程月芳 合著者：(英国)Geoff Thompson
内容简介
《新世纪理工科英语教程:工商管理(学生用书)》内容为：《大学英语教学大纲》（修订本）规定大学英语教学分为基础阶段（一至二年级）和应用提高阶段（三至四年级）。应用提高阶段的教学包括专业英语（subject-Based English，简称SBE）和高级英语（Advanced English，简称AE）两部分。大纲明确指出：“大学英语教学的目的是培养学生具有较强的阅读能力和一定的听、说、写、译能力，使他们能用英语交流信息……以适应社会发展和经济建设的需要。”新世纪对人才在外语方面提出了更高的要求。抓好大学英语应用提高阶段的教学已势在必行。编写本教材的目的是帮助理工科学生在应用提高阶段进一步发展、巩固和提高基础阶段已掌握的读、听、写、说、译五种技能，并使部分有一定口语基础的学生在听说能力方面也能有较大的提高，以适应21世纪对高级人才的需求。
本教材主要适用于已完成基础阶段学习的高等学校理工科本科生，为应用提高阶段的必修课和选修课教材，也可用做研究生教学或工程技术人员的外语培训教材。
全套教材由专业教师和英语教师合作编写而成。它以英国语言学家H.G．Widdowson的交际法理论为依据，着重解决语言运用能力的培养问题，使学生将基础阶段已掌握的英语语言知识和技能在自己的专业领域中进一步实践和应用，从而达到能以英语为工具获取和交流信息的教学目的。
目录
UNIT ONE
Reading and Comprehension   1
The Management Pyramid
Reading and Practice   5
Management Functions and Process
Reading and Translation   12
The Roles and Skills of Management
UNIT TWO
Reading and Comprehension   15
Job Analysis
Reading and Practice   19
Recruitment
Reading and Translation   26
Selection
UNIT THREE
Reading and Comprehension   30
Performance Appraisal
Reading and Practice   34
Training
Reading and Translation   41
Compensation
UNIT FOUR
Reading and Comprehension   45
Historical Background of Organizational Behavior
Reading and Practice   49
Strategic Behavior: The Driving Force for Strategic Management
Reading and Translation   60
Diversity as a Business Strategy
UNIT FIVE
Reading and Comprehension   63
Management Philosophies and Organization Structures
Reading and Practice   67
New Technology and Organization Design
Reading and Translation   75
Organization Design
UNIT SIX
Reading and Comprehension   80
Analyzing Individual Difference and Retaining Your Best People
Reading and Practice   85
Individual Differences
Reading and Translation   92
Today's Debates about Individual Differences
UNIT SEVEN
Reading and Comprehension   96
How Do Effective General Managers Approach Their Jobs
Reading and Practice   100
Situational Leadership
Reading and Translation   107
Leadership
UNIT EIGHT  
Reading and Comprehension   112
Public Relations Comes of Age
Reading and Practice   115
Integrated Marketing Communications
Reading and Translation   122
Public Relations and the Net
UNIT NINE
Reading and Comprehension   126
The Meaning of Social Responsibility
Reading and Practice   130
Managerial Ethics
Reading and Translation   138
The Organization's Role in Ethical Behavior
UNIT TEN
Reading and Comprehension   144
Management Information Systems
Reading and Practice   148
Historical Perspective on Management Information Systems
Reading and Translation   155
Data Life Circle
UNIT ELEVEN
Reading and Comprehension   158
Importance of Controlling and Its Contributions to the Organization
Reading and Practice   162
Characteristics of Effective Controls
Reading and Translation   169
Types of Control
UNIT TWELVE
Reading and Comprehension   172
Tastes and Preferences: One Determinant of Demand
Reading and Practice   175
The Law of Demand
Reading and Translation   181
The Effect of Advertising on Demand
UNiT THIRTEEN
Reading and Comprehension   184
Marketing Management
Reading and Practice   188
The Marketing Manager
Reading and Translation   196
Managing the Marketing Mix
UNIT FOURTEEN
Reading and Comprehension   200
International Marketing
Reading and Practice   204
Multinational Corporation
Reading and Translation   211
International Marketing Planning and Strategy
UNIT FIFTEEN
Reading and Comprehension   215
Financial Management
Reading and Practice   220
Managing Stocks
Reading and Translation   227
The Cost of Capital
UNIT SIXTEEN
Reading and Comprehension   232
Asset Management Ratios
Reading and Practice   236
Financial Analysis
Reading and Translation   241
Financial Analysis in the Small Firm
UNIT SEVENTEEN
Reading and Comprehension   245
The Capital Budgeting Process
Reading and Practice   249
International Capital Budgeting
Reading and Translation   257
Informal Methods of Risk Analysis in Capital Budgeting
UNIT EIGHTEEN
Reading and Comprehension   261
Characteristics of High-Technology Industries
Reading and Practice   266
Marketing Skills Are Crucial for High-Tech Companies
Reading and Translation   273
Other Aspects of Strategic Management in High-Tech Companies
UNIT NINETEEN 
Reading and Comprehension   277
Strategic Planning
Reading and Practice   282
Types of Objectives
Reading and Translation   290
Characteristics of Soundly Conceived Objectives
UNIT TWENTY 
Reading and Comprehension   294
The Nature of Decision Making
Reading and Practice   298
The Process of Decision Making
Reading and Translation   305
Individual Decision Making
PRACTICAL WRITING
1  Application Letter    309
2  Business Letter    312
3  Invitation Card    315
4  E-mail    317
5  Notice    319
6  Resume    321
7  Postcard    324
8  Business Card    325
9  Memorandum    327
10  Advertisement    329
11 Contract    331
12 Business Report    334
13 Proposal Report    337
14 Feasibility Report    339
15 Title and Key Words    341
16 Abstract    343
17 Bibliography    346
18 Degree Paper(Ⅰ)  348
19 Degree Paper(Ⅱ)  350
20 Degree Paper(Ⅲ)  353
GLOSSARY