标题：经管研究方法实践指南
图书信息
出版社: 东北财经大学; 第1版 (2007年6月1日)
丛书名: 高等院校双语教学适用教材
平装: 246页
正文语种: 简体中文, 英语
开本: 16, 0开
ISBN: 7810849751
条形码: 9787810849753
尺寸: 24.6 x 19 x 1 cm
重量: 399 g
作者简介
作者：(英)珀威兹·加瑞 等
内容简介
本书的目的旨在帮助学生消除那种认为研究”太过于科学化”或“太抽象”的错误观念；帮助学生了解科学与研究的语言及方法；帮助他们懂得那些结构合理与论证恰当的报告是如何比那些仅以实践方法或常识为基础的报告更令人信服和更可靠的；综合并简化研究过程．为学生提供实践指南，这样他们就能够有效地完成研究项目．写出好的论文和项目报告。 
目录
Part　Ⅰ　Challenges　and　ambiguities　of　business　research
1　Introduction
1.1　Purpose
1.2　Readership
1.3　On　the　use　of　the　book
2　Research　in　business　studies
2.1　Why　we　do　research
2.2　Research　versus　common　sense
2.3　Different　research　orientations
2.4　Induction　and　deduction
2.5　What　comes　first:　theory　or　data?
2.6　Knowledge　skills　and　research
2.7　Why　research　never　stops
2.8　Research　and　ethics
Further　reading
Questions
Exercises
Part　Ⅱ　The　research　process
3　The　research　process
3.1　The　process　perspective
3.2　Levels　of　research
3.3　Research　and　knowledge
3.4　What　comes　first:　theory　or　research?
3.5　Some　important　concepts
3.6　Concluding　remarks
Further　reading
Questions
Exercises
4　Research　problems
4.1　Research　ideas
4.2　Wrestling　with　research　problems
4.3　Models　in　research
4.4　The　role　of　reviewing　past　literature
Further　reading
Questions
Exercises
5　Research　design
5.1　The　design　problem
5.2　Problem　structure　and　research　design
5.3　The　problem　of　'cause'
5.4　The　classic　experiment
5.5　Validity　threats
5.6　Other　research　designs
5.7　Requirements　in　research　design
Further　reading
Questions
Exercises
6　Measurements
6.1　Defining　measurement
6.2　Levels　(scales)　of　measurement
6.3　Validity　and　reliability　in　measurements
6.4　Improving　your　measurements
6.5　Measurements　in　qualitative'　research
Further　reading
Questions
Exercises
7　Data　sources
7.1　Secondary　data
7.2　Primary　data
Further　reading
Questions
Exercises
8　Data　collection
8.1　Qualitative　versus　quantitative　methods
8.2　When　to　use　qualitative　methods
8.3　Observations
8.4　Communication
8.5　Surveys
8.6　Interviews
8.7　Focus　groups
Further　reading
Questions
Exercises
9　Sampling　in　empirical　research
9.1　Why　take　samples?
9.2　Sampling　procedures
9.3　Probability　samples
9.4　Determining　sample　size
9.5　Sampling　in　qualitative　research
Further　reading
Questions
Exercises
10　Preparation　and　analysis　of　data
10.1　Editing　and　coding
10.2　The　role　of　statistics
10.3　Analysing　one　variable
10.4　Cross-tabulation
10.5　Test　of　hypotheses
10.6　Use　of　computers　in　research
Further　reading
Questions
Exercises
Part　Ⅲ　Implementation
11　Quantitative　data　analysis
11.1　Examining　differences
11.2　Relationship　(covariation)　between　variables
11.3　Explaining　and　predicting　relationships　between　variables
11.4　Data　reduction,　structure　and　dimensions
11.5　Additional　methods
Further　reading
Questions
Exercises
12　Qualitative　data　analysis
12.1　Characteristics　of　qualitative　research
12.2　Qualitative　data
12.3　Analytical　procedures
12.4　Interpretation
12.5　Strategies　for　qualitative　analysis
12.6　Quantifying　qualitative　data
12.7　Validity　in　qualitative　research
12.8　Analysis　of　cross-cultural　data
12.9　Use　of　computers　in　qualitative　research
12.10　Case　studies　and　triangulation
Further　reading
Questions
Exercises
13　Writing　the　final　report
13.1　Purpose　and　importance　of　a　written　presentation
13.2　Guidelines
13.3　Structure　of　the　report
13.4　Oral　presentation
13.5　Writing　for　publication
Further　reading
Questions
Exercises
References