标题：商务沟通基础
图书信息
  商务沟通基础书名：商务沟通基础
出版社: 北京大学出版社; 第1版 (2011年1月1日)
外文书名: business communication fundamentals
丛书名: 浙江省“十一五”重点教材建设项目,21世纪商务英语系列教材
平装: 174页
正文语种: 英语
开本: 16
isbn: 9787301183168, 730118316x
条形码: 9787301183168
商品尺寸: 25.4 x 18 x 1 cm 
商品重量: 281 g 
品牌: 北京大学出版社
内容简介
《商务沟通基础(英文版)》是一部适合中国商务国情，以培养学生跨文化的商务沟通能力为主要目标的商务英语教材。《商务沟通基础(英文版)》综合了国内外优秀教材的许多特点，分三大部分全面概括了商务沟通的理论与技巧，识体系完善，技能涵盖全面，内容生动活泼，同时凸显了中国文化，是一本培养多层次应用型人才、文化依托式的现代商务英语教材。《商务沟通基础(英文版)》适合高等院校商务、经济、管理等相关专业学生及一般院校英语专业学生拓展课程使用，也适合普通商务人员为切实提高商务沟通理论与技巧，增强英语语言能力之用。 {zzjj}
目录
part Ⅰ 
chapter 1 getting ready: business communication fundamentals 
i. the definition of business communication 
ii. the function of business communication 
iii. the categories of business communication 
iv. the characteristics of business communication 
v. over to you 
chapter 2 communication strategies 
i. the process model (linear model) 
ii. ronald. b. adler model (interactive model) 
iii. mary munter model (circular model) 
iv. over to you 
chapter 3 intercultural business communication 
i. understanding cultures and communication 
ii. high context or low context? 
nt. developing intercultural business communication skills 
iv. business anthropogeography: doing business around the world 
v. over to you 
chapter 4 gender difference in communication 
.i. gender difference 
ii. psychological difference between men and women 
iii.educational difference 
iv. men and women at work 
v. women in negotiation 
vi. how to sell to women? 
vii. over to you 
part Ⅱ 
chapter 5 persuasive skills (1) 
i. persuading oneself before others 
ii. setting personal objective 
iii. developing the relationship 
iv. understanding human motivation 
v. over to you 
chapter 6 persuasive skills (2) 
i. asking the right questions 
ii. applying the power of personality 
iii. choosing the right approach 
iv. over to you 
chapter 7 non-verbal skills 
i. the significant role of non-verbal communication 
ii. non-verbal delivery skills 
iii. non-verbal listening skills 
iv. over to you 
chapter 8 public speaking skills 
i. fighting down your terror 
ii. presentation skills 
iii. debating skills: to be or not to be 
iv. knowing how to say no 
v. over to you 
chapter 9 teamwork or connection work? 
i. what is a team? 
ii. how to build an effective team? 
iii. chinese employees: ready for teamwork? 
iv. over to you 
part Ⅲ 
chapter 10 business writing 
i. fundamentals of business writing 
ii. business writing process 
iii. writing letters, memos, emails and reports 
iv. over to you 
chapter 11 business negotiation 
i. about business negotiation 
ii. preparation for negotiations 
iii. process of negotiation and negotiation tactics 
iv. the principle: a win-win game 
v. over to you 
chapter 12 shining yourself in meetings 
i. why have meetings? 
ii. what makes meetings effective? 
iii. how to shine yourself in meetings? 
iv. over to you 
chapter 13 being an interviewer killer 
i. an interview 
ii. job interview 
iii. qualities employers seek 
iv. being an interviewer killer 
v. over to you 
chapter 14 bullying at work 
i. what is workplace bullying? 
ii. how does bullying affect? 
iii. what to do about bullying? 
iv. over to you 
chapter 15 starting your own business 
i. six steps to start your own business 
ii. win in china 
iii. business quotations 
iv. communicating with your subordinates 
v. over to you 
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