标题：国际商务环境
图书信息
书名：国际商务环境
  作者：窦卫霖
出版社：对外经济贸易大学出版社
出版时间：2009年06月
ISBN：9787811343663
开本：16开
定价：23.00元
内容简介
《国际商务环境（英文版）》的立足点在于为从事国际商务活动的人士提供具有实用价值的商务环境指南，其内容涵盖了国际商务活动所面临的最重要的环境因素。
作者简介
窦卫霖，对外经济贸易大学英语学院商务英语学系教授，硕士生导师，剑桥大学英语学院和美国佛罗里达州农业工业大学商学院访问学者。
主要研究方向为：语言与文化、跨文化交流、跨文化商务交流、商务英语教学等。
主持国家社会哲学科学研究基金项目和教育部人文社会科学研究项目。
在国内外核心刊物上公开发表专业论文二十多篇，主编书籍四本，翻译学术专著六部。
图书目录
Chapter One Background for International Business: An Overview
Text: Get Familiar with International Business
Words and expressions
Key terms
Notes
Summary of key points
Exercises
Case study: Ford Motor Company
Point-counterpoint: Will Warnings about the Safety of Chinese Products Reduce China's Dominance in Global Manufacturing and Trade?
Minifile
Webalert
Further reading
Chapter Two The External Environment of Business
Text: The Business Organization and Its Environment
Words and expressions
Key terms
Notes
Summary of key points
Exercises
Case study: Disney's Strategy in China
Point-counterpoint: Do Business Environment Reforms Have Great Impact on Poverty Reduction in Africa?
Minifile
Webalert
Further reading
Chapter Three The Internal Environment of Business
Text: Organization: the Internal Environment
Words and expressions
Key terms
Notes
Summary of key points
Exercises
Case study: Team-Based Structures at Saab Training Systems
Point-counterpoint: The Manager: Omnipotent or Symbolic?
Minifile
Webalert
Further reading
Chapter Four Political Environment Facing International Business
Text: The Changing Political Environment
Words and expressions
Key terms
Notes
Summary of key points
Exercises
Case study: Should Government Be Running the Railways?
Point-counterpoint: Can a Milwaukee Smoking Ban be Enforceable?
Minifile
Webalert
Further reading
Chapter Five Economic Environment Facing International Business
Text: The International Economic Environment
Words and expressions
Key terms
Notes
Summary of key points
Exercises
Case study: Chinese Firm's Incentives for Foreign Acquisitions
Point-counterpoint: Helping Developing Nations: Aid or Trade?
Minifile
Webalert
Further reading
Chapter Six Cultural Environment Facing International Business
Text: The Challenge of Crossing Cultural Boundaries
Words and expressions
Key terms
Notes
Summary of key points
Exercises
Case study: How Do You Throw Your "Meishi"
Point-counterpoint: Does International Business Lead to Cultural Imperialism?
Minifile
Webalert
Further reading
Chapter Seven Social Environment Facing International Business
Text: Society and Business
Words and expressions
Key terms
Notes
Summary of key points
Exercises
Case study: B&Q in China
Point-counterpoint: Are Clawback Clauses Really a Necessary Evil?
Minifile
Webalert
Further reading
Chapter Eight Legal Environment Facing International Business
Text: Legal System in International Business
Words and expressions
Key terms
Notes
Summary of key points
Exercises
Case study: Sweatshop Economies
Point-counterpoint: Should the America Impose Religion on Secular Law?
Minifile
Webalert
Further reading
Chapter Nine Ethical Environment Facing International Business
Text: Business Ethics and Corporate Codes
Words and expressions
Key terms
Notes
Summary of key points
Exercises
Case study: Nestle Infant Formula
Point-counterpoint: Is It Ever Acceptable to Pay a Bribe in Business?
Minifile
Webalert
Further reading
Chapter Ten Technological Environment Facing International Business
Text: Changes in Technological Environment
Words and expressions
Key terms
Notes
Summary of key points
Exercises
Case study: India: A New Tiger Economy?
Point-counterpoint: Different Viewpoint on Information Technology Forum
Minifile
Webalert
Further reading
Chapter Eleven Global Change and Challenges of the International Environment
Text: Global Environment of International Business
Words and expressions
Key terms
Notes
Summary of key points
Exercises
Case study: Can Market Mechanisms Reduce Global Climate Change? ...
Point-counterpoint: Is Regional Planning the Solution, or the Problem? ..-
Minifile
Webalert
Further reading
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