标题：工作中的英语写作
图书信息
  工作中的英语写作作　　者：菲利普·科林　　著，肖丹，刘晓庆译
出 版 社：人民邮电出版社
出版时间：2011-9-1
版　　次：1
页　　数：376
字　　数：415000
印刷时间：2011-9-1
开　　本：16开
纸　　张：胶版纸
印　　次：1
I S B N：9787115260901
包　　装：平装
内容简介
本书是一本实用的商务写作入门教材，也是有关职业的写作指导用书，旨在帮助学习者掌握和提升工作中写作的主要技能和交流技巧。作为精要版，内容时新、重点突出、精炼扼要、简明实用是其主要特色。
本书分为三篇十章，涵盖了工作中各个领域的写作技能：从受众分析和商业伦理，到日渐复杂的商务文件，再到工作中的演讲和简历的制作等。本书充分体现出了时代性、多样性和国际性。不仅提供了当下最流行的沟通技术——互联网、电子邮件、计算机图
形、演示软件、博客、电子文档等，还从全球市场的角度讲述了如何面向外国读者写作的内容。
本书篇幅适中，理论与实务兼备，简明实用，适合用作商务写作等课程的全英语教学和双语教学教材。作为一般培训教材及自学参考书，本书也是想提高写作技能的职场人士的极佳选择。
目录
第1章　开始：写作与你的职业生涯
第2章　工作中的写作过程和协作
第3章　撰写备忘录、传真和电子邮件
第4章　信函写作
第5章　如何求职：简历、求职信和面试
第6章　成功地设计文件和图表
第7章　撰写说明书和规程
第8章　撰写有效的短篇报告和提议书
第9章　认真撰写长篇报告
第10章　成功地在工作中作演讲
英文目录
P A R T I : Backgrounds
Chapter 1: Getting Started: Writing and Your Career 1
Writing—An Essential Job Skill 1
Writing for the Global Marketplace 1
See the World Through Their Eyes 2
Use International English 2
Four Keys to Effective Writing 4
Identifying Your Audience 4
Establishing Your Purpose 9
Formulating Your Message 10
Selecting Your Style and Tone 10
Style and Tone Examples 11
Characteristics of Job-Related Writing 12
Providing Practical Information 12
Giving Facts, Not Impressions 13
Providing Visuals to Clarify and Condense Information 13
Giving Accurate Measurements 14
Stating Responsibilities Precisely 15
Persuading and Offering Recommendations 15
Ethical Writing in the Workplace 17
Ten Ethical Requirements on the Job 18
Some Guidelines to Help You Reach Ethical Decisions 18
Ethical Dilemmas 20
Writing Ethically 21
Revision Checklist 23
Exercises 23
Chapter 2: The Writing Process and Collaboration at Work 27
What Writing Is Not and Is 27
What Writing Is Not 27
What Writing Is 28
Researching 28
Planning 29 v
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第1章　开始：写作与你的职业生涯
第2章　工作中的写作过程和协作
Drafting 30
Key Questions to Ask as You Draft 33
Guidelines for Successful Drafting 33
Revising 33
Allow Enough Time to Revise 33
Revision Is Rethinking 34
Key Questions to Ask as You Revise 34
A “Before” and “After” Revision 35
Editing 37
Guidelines for Writing Lean and Clear Sentences 37
Guidelines for Cutting Out Unnecessary Words 40
Guidelines for Eliminating Sexist Language 43
Avoiding Other Types of Stereotypical Language 45
Collaboration Is Crucial to the Writing Process 46
Seven Guidelines for Successful Group Writing 48
Sources of Conflict in Group Dynamics and How to Solve Them 49
Collaborating Online 51
Avoiding Problems with Online Collaboration 51
Collaborating via E-Mail 52
Revision Checklist 55
Exercises 56
P A R T I I : Correspondence
Chapter 3: Writing Memos, Faxes, and E-Mails 61
What Memos, Faxes, and E-Mails Have in Common 61
Memos 62
Memo Protocol and Company Politics 65
Functions of Memos 65
Memo Format 65
Memo Style and Tone 66
Strategies for Organizing a Memo 67
Organizational Markers 68
Faxes 68
Fax Guidelines 69
E-Mail 69
Business E-Mail Versus Personal E-Mail 69
E-Mails Are Legal Records 72
Guidelines for Using E-Mail 72
E-Mail Compared with Other Business Communications 75
Revision Checklist 78
Exercises 79
vi Contents
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HM_第3章　撰写备忘录、传真和电子邮件
Chapter 4: Writing Letters 81
Letters in the Age of the Internet 81
Letter Formats 82
Full Block Format 82
Modified Format 82
Continuing Pages 82
Guidelines on Printing Your Letters 83
Parts of a Letter 83
Date Line 83
Inside Address 83
Salutation 87
Body of the Letter 87
Complimentary Close 87
Signature 88
Enclosure(s) Line 88
Copy Notation 88
Organizing a Standard Business Letter 89
Making a Good Impression on Your Reader 89
Guidelines for Achieving the “You Attitude” 92
Types of Business Letters 94
Inquiry Letters 95
Special Request Letters 95
Sales Letters 97
The Four A’s of Sales Letters 97
Do I Mention Costs? 97
Customer Relations Letters 97
Being Direct or Indirect 99
Follow-Up Letters 101
Complaint Letters 104
Adjustment Letters 108
Collection Letters 114
International Business Correspondence 117
Guidelines for Communicating with International Readers 117
Respecting Readers’ Nationality and Ethnic/Racial Heritage 120
Writing to Readers from a Different Culture: Some Examples 121
Revision Checklist 125
Exercises 126
Chapter 5: How to Get a Job: Résumés, Letters of Application,
and Interviews 132
Steps the Employer Takes to Hire 132
Steps to Follow to Get Hired 133
Contents vii
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第4章　信函写作
第5章　如何求职：简历、求职信和面试
Analyzing Your Strengths 133
Looking in the Right Places for a Job 134
Preparing a Résumé 136
What Employers Like to See in a Résumé 137
The Process of Writing Your Résumé 139
Parts of a Résumé 143
Organizing Your Résumé 146
The Online Résumé 148
Formatting an Online Résumé 148
Making Your Online Résumé Search-Engine Ready 150
Testing, Proofing, and Sending Your Online Résumé 151
Cyber-Safing Your Résumé 151
Letters of Application 151
How Application Letters and Résumés Differ 152
Writing the Letter of Application 152
Going to an Interview 158
Preparing for the Interview 159
Questions to Expect 159
What Do I Say About Salary? 160
Ten Interview Dos and Don’ts 161
The Follow-Up Letter 161
Revision Checklist 163
Exercises 163
P A R T I I I : Preparing Documents and Visuals
Chapter 6: Designing Successful Documents and Visuals 168
Organizing Information Visually 169
The ABCs of Print Document Design 169
Page Layout 169
Typography 174
Using Color 177
Three Rules of Effective Page Design: A Wrap Up 178
The Purpose of Visuals 178
Choosing Effective Visuals: Some Precautions 179
Inserting and Writing About Visuals: Some Guidelines 181
Two Categories of Visuals 183
Tables 183
Parts of a Table 184
Figures 185
Line Graphs 185
Guidelines for Creating a Graph 186
viii Contents
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HM_第6章　成功地设计文件和图表
Charts 187
Circle Charts 187
Bar Charts 189
Organizational Charts 190
Flow Charts 190
Pictographs 193
Photographs 194
Drawings 195
Clip Art 196
Using Visuals Ethically 197
Photos 198
Graphs 198
Bar Charts 198
Pie Charts 201
Drawings 201
Using Appropriate Visuals for International Audiences 201
Revision Checklist 205
Exercises 206
Chapter 7: Writing Instructions and Procedures 210
Instructions and Your Job 210
Why Instructions Are Important 210
Safety 211
Efficiency 211
Convenience 211
The Variety of Instructions: A Brief Overview 211
Assessing and Meeting Your Audience’s Needs 212
Key Questions to Ask About Your Audience 213
The Process of Writing Instructions 214
Plan Your Strategy 214
Do a Trial Run 215
Write and Test Your Draft 215
Revise and Edit 215
Using the Right Style 215
Using Visuals Effectively 217
Guidelines for Using Visuals in Instructions 218
The Five Parts of Instructions 218
Introduction 218
List of Equipment and Materials 219
Steps for Your Instructions 221
Warnings, Cautions, and Notes 223
Conclusion 224
Model of Full Set of Instructions 224
Contents ix
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第7章　撰写说明书和规程
Writing Procedures for Policies and Regulations 232
Some Examples of Procedures to Write 232
Meeting the Needs of Your Marketplace 232
Some Final Advice 235
Revision Checklist 235
Exercises 236
Chapter 8: Writing Effective Short Reports and Proposals 239
Why Short Reports Are Important 239
Types of Short Reports 239
Anticipate How an Audience Will Use Your Report 240
Guidelines for Writing Short Reports 240
Do the Necessary Research 241
Be Objective and Ethical 241
Organize Carefully 241
Use Reader-Centered Headings, Bullets and Numbering, and Visuals 242
Periodic Reports 242
Sales Reports 246
Progress Reports 246
Audience for a Progress Report 246
Frequency of Progress Reports 248
Parts of Progress Reports 248
Trip/Travel Reports 250
Questions Travel Reports Answer 250
Common Types of Travel/Trip Reports 251
Incident Reports 254
When to Submit an Incident Report 254
Parts of an Incident Report 256
Protecting Yourself Legally 257
Writing Successful Proposals 258
Proposals Are Persuasive Plans 258
Proposals Frequently Are Collaborative Efforts 260