标题：我的第一本淘宝开店书
图书信息
我的第一本系列  我的第一本淘宝开店书(含CD光盘1张)(全彩) 
启赋书坊 编著
ISBN 978-7-121-13995-6  
2011年8月出版
定 价：32.00元（含光盘1张）
24开
234页
内 容 简 介
随着网上购物的流行，网上开店也成为一种时尚。无论是自主创业的专职卖家，还是利用闲暇时间做点兼职的上班族，网上开店都是我们实现创业梦想、增加个人收入的切实可行的方式。然而，资金宝贵、经验不足和缺乏实践都是摆在眼前的难题，自己琢磨解决之道不仅费时费力，还不能立见成效，应该怎么办？本书全面介绍淘宝开店的基础知识和操作技法，不仅依据真实的网上交易流程介绍店铺管理、商品销售、物流发货、使用支付宝的方法，还归纳总结了店铺装修、商品推广和快速成为皇冠级卖家的秘诀。
本书适合电脑初学者及淘宝新卖家快速提高网店经营、行销能力，也适合有一定运营经验、需要进一步提高业务水平的从业人员，还可作为各类电脑培训学校、大中专院校的教学辅导用书。
前 言
电子商务的发展使得大部分的电脑用户实现了网上购物，并逐渐习惯了网上购物。随着网购人群的扩大，网上开店的商机也被越来越多的卖家察觉，因此引发了一轮网上开店创业狂潮。淘宝网作为亚洲最大的网上交易平台，吸引了越来越多的人在淘宝网上开店。淘宝开店只是手段，赚钱积攒客户才是最终目的，那么要如何下手才能掌握淘宝开店的技巧，让所学的知识带来实际的收益呢？为了帮助读者系统地掌握淘宝开店的基础操作，以及拍摄商品、装修店铺、物流和客服等知识，我们编写了这本《我的第一本淘宝开店书》。
本书兼顾实用和易学两个特点。在介绍淘宝网上开店，以及打理和经营网店等知识点时，采用了大量模拟真实工作应用的示例，便于读者灵活套用、拓展到实际工作中去；在讲解操作方法和技巧时，采用了详细的步骤图解演示，确保读者能按图索骥、自己一步一步做出效果、增强信心、体会要领。
目录
导读
1. 学习路线图………………………………………2
2. 如何阅读本书……………………………………………4
3. 看看学完本书您能做什么………………………………………6
Chapter01 做足网上开店的准备
1.1 认识网上开店对网站交易平台的
了解 ·······································11
1.2 网上开店的优势 ················13
1.2.1 投资少、回报高 ························13
1.2.2 无囤货压力 ·······························13
1.2.3 营业时间不限 ···························14
1.2.4 不受店铺面积和地域限制 ·········15
1.3 在淘宝网开店的优势 ·········15
1.3.1 淘宝网浏览量大 ························16
1.3.2 由第三方监督网上支付 ·············16
1.3.3 淘宝网的完善支持 ····················17
1.4 淘宝网开店的条件 ············18
1.4.1 做好开店的心理准备 ················18
1.4.2 硬件准备 ··································19
1.4.3 软件准备 ··································20
1.5 淘宝网开店的基本流程 ·····21
Chapter02 选择货源很重要
2.1 认识淘宝网出售的商品类型 ···24
2.2 具有独特优势的商品 ········25
2.2.1 网上热销的商品 ························25
2.2.2 独特的土特产 ···························26
2.2.3 新颖奇特的商品 ························27
2.2.4 厂家代销商品 ···························28
2.2.5 虚拟商品 ··································28
2.3 选择物美价廉的商品货源 ···30
2.3.1 批发市场 ·································30
2.3.2 关注外贸商品 ··························31
2.3.3 买入品牌积压库存 ···················31
2.3.4 国外打折商品 ···························32
2.3.5 充当市场猎手 ···························32
2.4 在阿里巴巴网站上进货 ····33
2.4.1 注册会员 ··································33
2.4.2 搜索商品 ··································34
2.4.3 订购商品 ··································35
Chapter03 拍摄精美的商品照片
3.1 选择适合自己的相机 ·········38
3.1.1 了解数码相机的种类 ················38
3.1.2 选购相机的注意事项 ················40
3.2 认识拍摄的辅助器材 ········41
3.2.1 三脚架 ······································41
3.2.2 摄影棚 ······································42
3.2.3 灯光设备 ··································42
3.3 巧用自然光与人造光
拍摄商品 ····························43
3.3.1 利用自然光拍摄商品 ················43
3.3.2 利用人造光拍摄商品 ················44
3.4 使用微距拍摄商品细节 ·····45
3.4.1 微距拍摄的优势 ························45
3.4.2 微距拍摄的技巧 ························45
3.5 商品的摆放技巧 ················47
3.5.1 合理安排商品的摆放位置 ·········47
3.5.2 利用合理的陪体烘托商品 ·········48
Chapter04 让照片“美轮美奂”
4.1 快速处理照片的“瑕疵” ···51
4.1.1 调整曝光不足的照片 ················51
4.1.2 自由裁剪照片 ···························53
4.1.3 模糊照片背景 ···························54
4.1.4 调整模糊的照片 ························56
4.2 让照片锦上添花 ················60
4.2.1 调整照片的饱和度 ····················60
4.2.2 为照片添加精美边框 ················61
4.3 为照片添加水印 ················63
Chapter05 与“淘宝卖家”为伍
5.1 注册淘宝会员 ····················66
5.1.1 申请邮箱 ··································66
5.1.2 注册会员 ··································68
5.1.3 登录淘宝网 ·······························70
5.2 支付宝实名认证 ·················71
5.2.1 激活支付宝账户 ························71
5.2.2 申请实名认证 ···························73
5.2.3 确认实名认证 ···························75
5.2.4 为支付宝充值 ···························75
5.3 账户的安全设置 ·················77
5.3.1 修改淘宝账户密码 ····················78
5.3.2 设置安全保护问题 ····················79
5.3.3 更换会员绑定的支付宝 ·············81
Chapter06 网店正式开张
6.1 让网店正式开张 ·················85
6.1.1 申请免费开店 ···························85
6.1.2 准备商品的照片和文字信息 ······87
6.1.3 发布商品 ··································88
6.2 店铺基本设置 ·····················91
6.2.1 选择店铺风格 ···························91
6.2.2 设计店铺公告 ···························92
6.2.3 设置宝贝分类 ···························94
6.3 推荐优势商品 ·····················97
6.3.1 使用橱窗推荐位 ························97
6.3.2 使用店铺推荐位 ························98
6.4 学会使用淘宝助理 ·············99
6.4.1 安装淘宝助理 ·························100
6.4.2 使用淘宝助理批量上传商品 ····101
Chapter07 安全成交第一笔生意
7.1 使用阿里旺旺与买家交谈 ···106
7.1.1 安装阿里旺旺 ·························106
7.1.2 与买家交谈 ·····························108
7.1.3 设置自动回复 ·························110
7.1.4 将旺旺绑定手机 ······················110
7.2 管理商品订单 ···················112
7.2.1 修改交易价格 ·························112
7.2.2 修改收货地址 ·························114
7.3 快速有效地发货 ···············115
7.3.1 设置运费模板 ·························115
7.3.2 给买家发货 ·····························117
7.3.3 给买家评价 ·····························118
7.4 妥善处理交易纠纷 ···········119
7.4.1 查看退款信息 ·························119
7.4.2 同意买家退款协议 ··················120
7.4.3 拒绝买家退款协议 ··················121
Chapter08 “打扮”普通店铺
8.1 制作个性化店标 ···············123
8.1.1 制作动态店标 ·························123
8.1.2 上传店标 ································127
8.2 装饰店铺公告 ···················128
8.2.1 制作店铺公告 ·························128
8.2.2 应用公告图片 ·························129
8.3 美化宝贝分类 ···················132
8.3.1 制作宝贝分类图标 ··················132
8.3.2 应用宝贝分类图标 ··················134
Chapter09 给淘宝旺铺“化妆”
9.1 升级到淘宝旺铺 ···············137
9.2 在线制作店招 ···················138
9.3 装修促销区 ·······················141
9.3.1 更换促销区模板代码 ··············141
9.3.2 应用促销区模板 ······················143
9.4 装修商品 ···························145
9.4.1 制作商品描述模板 ··················146
9.4.2 修改商品描述模板 ··················152
9.4.3 应用商品描述模板 ··················155
9.5 添加背景音乐 ···················159
Chapter10 “想方设法”推广店铺
10.1 在店铺中做好宣传 ·········162
10.1.1 设置店铺名称 ·······················162
10.1.2 巧用店铺交流区 ····················164
10.1.3 添加友情链接 ·······················164
10.2 在社区中推广店铺 ·········165
10.2.1 回复精华帖 ···························166
10.2.2 发表帖子 ······························168
10.3 使用阿里旺旺群推广店铺 ···169
10.3.1 加入旺旺群 ···························170
10.3.2 在旺旺群中推广店铺 ············171
10.4 利用淘宝网其他服务功能
推广店铺 ························171
10.4.1 加入淘宝商盟 ·······················172
10.4.2 加入消费者保障服务 ············172
10.4.3 开通淘宝直通车 ····················173
10.4.4 淘宝客推广 ···························174
10.5 淘宝网外也要做宣传 ·····176
10.5.1 利用QQ推广店铺 ··················176
10.5.2 利用论坛推广店铺 ················177
Chapter11 建立完善的物流渠道
11.1 让商品包装更有价值······180
11.1.1 商品包装的技巧 ····················180
11.1.2 商品包装的注意事项 ············182
11.2 选择合适的物流配送方式 ···183
11.2.1 邮政货运 ······························183
11.2.2 快递公司 ······························184
11.3 物流发货的技巧 ·············185
11.3.1 掌握节省邮费的方法 ············185
11.3.2 选择快递公司需注意的事项 ···186
11.3.3 避免发生物流纠纷 ················187
Chapter12 挖掘新买家与稳固老顾客
12.1 留住上门的买家 ·············189
12.1.1 巧妙应用欢迎词 ····················189
12.1.2 主动介绍商品 ·······················190
12.1.3 将买家归类 ···························190
12.2 主动寻找买家 ·················191
12.2.1 利用店铺留言找买家 ············192
12.2.2 利用求购信息找买家 ············193
12.3 稳住老买家 ·····················194
12.3.1 添加“满就送”服务 ············195
12.3.2 发送红包 ······························196
Chapter13 让店铺戴上“皇冠”
13.1 掌握商品的发布技巧 ·····200
13.1.1 商品标题要优化 ····················200
13.1.2 商品定价有技巧 ····················201
13.1.3 商品描述要详细 ····················202
13.2 学会发布拍卖类商品 ·····203
13.2.1 认识拍卖的两种方式 ············203
13.2.2 发布拍卖商品 ·······················204
13.3 掌握与买家沟通的技巧 ···205
13.3.1 面对不同类型的买家 ············206
13.3.2 理性面对买家的砍价 ············206
12 我的第一本淘宝开店书
Chapter14 网店安全有保障
14.1 网店安全的两个潜在威胁 ···210
14.1.1 木马 ······································210
14.1.2 黑客 ······································211
14.2 使用瑞星杀毒软件
防范病毒木马 ················212
14.2.1 升级杀毒软件 ·······················212
14.2.2 扫描电脑 ······························214
14.2.3 使用保险柜保障账户安全 ·····215
14.3 使用Windows防火墙防范
黑客 ································216
14.3.1 开启自动更新 ·······················217
14.3.2 配置Windows防火墙 ············218
14.4 做好个人网上银行的
安全措施 ·························· 219
14.4.1 防范钓鱼网站 ·······················219
14.4.2 电子银行口令卡 ····················220
14.4.3 U盾 ·······································221