标题：CNN全球商业报道
图书信息
出版社: 科学出版社; 第1版 (2011年6月1日)
外文书名: CNN Global Business Focus
丛书名: CNN互动英语系列
平装: 299页
开本: 16
ISBN: 9787030311078, 7030311078
条形码: 9787030311078
尺寸: 23.6 x 16.8 x 2.4 cm
重量: 499 g
内容简介
全书精选43篇商业报道，并分为六大主题板块：全球脉动，介绍全球市场脉动和最新科技产品及趋势等；投资理财,报道重大财经事件和个人投资理财之道以及必备财经知识；企业管理，介绍国内外知名企业经营理念和成功要素；市场营销，收录消费市场现今潮流和推陈出新的营销手法，以及企业于市场上的经营策略；品牌理念，介绍知名品牌的发迹与成长历程，以及品牌的成功经营哲学；商场名人，收录CNN专访全球最具影响力的商业巨头，看看他们个人及其企业能叱咤风云的关键与秘诀。全书新闻报道均中英对照，除了列出单词和重点短语的解析，还针对财经名词和相关资料进行精讲和补充。希望让读者在学习英语的同时，能充实金融财经知识，掌握商业动态，迈向国际市场。
目录
前言
光盘使用方法
Global News
Are the Desktop's Days Numbered?
iPad and Google Chrome Take Aim at the Traditional Computer Interface
The Shape of Cars to Come
A Look into the Future of Electric Autos and Beyond
In Touch Technology
Pressure-Sensitive Screens Revolutionize High Tech Interaction
H2-Go
Eco-Friendly Riversimple Runs on the Power of Hydrogen
E-Reader Revolution
More Book Lovers Forsake Paaer as the Electronic Medium Takps Off
The Cupboard Is Bare
A Perfect Storm of Factors Sap World Food Supply
Green Screens
Sony Paves the Way to More Eco-Friendly Technology
Search Wars
Microsoft and Yahoo Team to Take on Google
Athens on the Brink
Understanding the Greek Tragedy Unraveling the Eurozone
Investment & Financial Management
Tiny Houses
Some Homeowners Are Thinkinq Small to Stay Debt-Free
Rise of the Zombie Banks
Lessons for Defeatina the Financial Livinq Dead from lapan's Lost Decade
Is It Inflation or Deflation?
Breaking Down the Jargon of an Economic Crisis
The Lessons of Lehman Brothers
What We Can Learn from the Fall of the Financial Institution
Sharing the Blame
How All Consumers Played a Role in the Financial Crisis
Corporate Management
Building the Starbucks Experience
A Boardroom Master Class with the Coffee Empire Chairman Howard Schultz
Video Game Guru
Inside the Mind of Nintendo's Legendary Designer Shigeru Miyamoto
adidas vs..PUMA
The Family Footwear Rivalry That Divided a Town
Adidas
Heavenly Hotel
An Eye for Detail Helps Paris' George V Survive Tough Times
From Bath Beads to the Boardroom
CNN Exclusive Interview with Body Shop Founder Anita Roddick
Market & Sales
The Faces of Luxury
Brands Turn to Celebrity Star Power to Drive Sales
Hot Wheels
Luxury Cars Showcase the Need for SlJeed at the North American Auto Show
Hybrid Wars
Toyota and Honda Square Off in Battle for Green
Micro-Malls
Entrepreneurs Dream Big with Tiny Shops
Design Acrobatics
Adobe Tries to Outmaneuver Software Rival Microsoft
French Thumb Their Noses at Apple
iPod Maker Refuses to Sell Music playable on Rival Products
McCoffee vs. Starbucks
Fast Food Giant Brews a Challenge to the Caffeine Kings
Successful Brand Names
The Sweet Smell of Success
Updating Chanel's Timeless Fragrance No.5
Skirting the Recession
Luxury Icon Prada .Survives the Sagging Economy in Style
The Master of Cute
In the Boardroom with Sanrio CEO Shintaro Tsuji
Built for Speed
Ducati Takes MotoGP off the Track and onto the Street
It's His Bag
In the Boardroom with Coach CEO Lew Frankfort
Ho-Hum on iPhone
Apple Has Gadget Geeks Drooling, but Will Tech-Savvy Asia Bite?
Driven in Style
Rolls-Royce Unveils its Phantom Drophead Coupe
Business Guru
A Meeting of the Minds
CNN Founder Ted Turner and Wind Power Advocate T. Boone Pickens Talk
Business and Energy
Say Yum!
A Ouick Boardroom Bite with Fast Fnnrt Kinnnin Daviid Novak
Computing in the Cloud
Google CEO Discusses Competition and Your Digital Future
On the Fast Track
In the Boardroom with Formula One CEO Bernie Ecclestone
Media Master
In the Boardroom with Barry Diller
附录：常用财经词汇