标题：21世纪商务英语系列教材·商务英语听说教程
图书信息
出版社: 北京大学出版社; 第1版 (2010年4月1日)
丛书名: 21世纪商务英语系列教材
平装: 115页
正文语种: 简体中文, 英语
开本: 16
ISBN: 9787301168219
条形码: 9787301168219
尺寸: 25.4 x 18 x 0.8 cm
重量: 200 g
内容简介
《商务英语听说教程》是一本为高等学校全日制本专科生编写的商务英语教材，也可以作为高等学校夜大、函大的听说教材。《商务英语听说教程(学生用书)》为上海市教委专项学科建设项目之一“法商外语教学论”中的一个子项目。《商务英语听说教程(学生用书)》共12单元，每单元都涉及一个商务活动主题，其中的听力练习和口语活动均围绕该主题进行。本教材的特色主要表现在以下几个方面：本教材将真实的商务活动与英语教学充分融为一体。将角色扮演和案例学习等体验式学习引入课堂。教学设计严谨，为体验式学习打好基础。
目录
Unit 1 Corporate Culture 
Part A Getting Started 
Part B Listening Tasks 
Listening 1: About Management Worldwide Ltd. 
Listening 2: About IKEA 
Listening 3: About IKEA (continued) 
Listening 4: Briefing on Some Companies' Corporate Culture 
Part C Video Clip 
Part D Home Listening: The NEW GE Corporate Culture 
Unit 2 Interview 
Part A Getting Started 
Part B Listening Tasks 
Listening 1: Dialogue 1 
Listening 2: Dialogue 2 
Listening 3: Passage-Making a Good Impression 
Part C Video Clip 
Part D Home Listening: Getting an Interview 
Unit 3 Job and Career 
Part A Getting Started 
Part B Listening Tasks 
Listening 1: Why They Like Their Jobs 
Listening 2: How They View Their Jobs 
Part C Video Clip 
Part D Home Listening: What I Like About My Job 
Unit 4 Entrepreneurs 
Part A Getting Started 
Part B Listening Tasks 
Listening 1: What Do You Need to Be an Entrepreneur? 
Listening 2: Emerging Market Pioneer——Jack Ma 
Part C Video Clip 
Part D Home Listening: A Radio Interview 
Unit 5 Making Arrangements 
Part A Getting Started 
Part B Listening Tasks 
Listening 1: Arranging a Conference 
Listening 2: Confirming Conference Arrangements 
Listening 3: Arranging for a Business Trip 
Part C Video Clip 
Part D Home Listening: Asad's Schedule 
Unit 6 Business Traveling 
Part A Getting Started 
Part B Listening Tasks 
Listening 1: Security Check; Major Responsibility of a Secretary 
Listening 2: Checking in to a Hotel 
Listening 3: Attending a Trade Show 
Part C Video Clip 
Part D Home Listening: Welcoming Visitors 
Unit 7 Business Visit and Entertainment 
Part A Getting Started 
Part B Listening Tasks 
Listening 1: Booking Tickets 
Listening 2: Arranging a Visit 
Listening 3: First Visit 
Part C Video Clip 
Part D Home Listening: Business Meals and Dining Out 
Unit 8 Business Meetings 
Part A Getting Started 
Part B Listening Tasks 
Listening 1: A Meeting on Cutting the Budget 
Listening 2: Arrangement of a Sales Conference 
Listening 3: A Conference on Carrying out a New Plan 
Part C Video Clip 
Part D Home Listening: A Meeting on Solving Problems 
Unit 9 Presentation 
Part A Getting Started 
Part B Listening Tasks 
Listening 1: Product Presentation 
Listening 2: First Day at JPC 
Part C Video Clip 
Part D Home Listening: Business Knowledge 
Unit 10 Business Negotiations 
Part A Getting Started 
Part B Listening Tasks 
Listening 1: Negotiation: Getting Started 
Listening 2: Negotiation: Bargaining 
Listening 3: Negotiation: Closing the Deal 
Part C Video Clip: "I Quit" Position in Negotiations 
Part D Home Listening: An Interview: Negotiation Strategy 
Unit 11 Advertising and Marketing 
Part A Getting Started 
Part B Listening Tasks 
Listening 1: Analyzing Techniques of Advertising 
Listening 2: How McDonald's Revolutionized Marketing 30 Years Ago 
Part C Video Clip 
Part D Home Listening: Reebok Launches Ad Campaign 
Unit 12 Solving Problems 
Part A Getting Started 
Part B Listening Tasks 
Listening 1: Delivery Problem 
Listening 2: Settling Claims 
Listening 3: Negotiation Tips 
Part C Video Clip 
Part D Home Listening: Interview with an Negotiation Expert 
References