标题：晨光控股
晨光控股
占地面积200亩的晨光工业园位于中国上海，是以“全能工厂”理念建立的世界一流文具制造基地。中国制笔工业基地、中国制笔中心均落户晨光工业园，展示着晨光作为中国文具行业的旗帜，正以立足中国的“世界级”品质影响全球。晨光工业园拥有超过150000平方米的  晨光文具全流程生产车间、全球领先的模具工程和研发中心、领先行业水平的自动化生产和小型自动化设备研发能力、超过5000名知识工人……保障晨光能够迅速将创意转化为国际一流品质的产品，并将“全能工厂”的技术和效率优势持续优化，始终保持旺盛的生命力！
“晨光总有新创意”是晨光品牌的核心价值。晨光不是一个传统的制造企业，而是属于创意产业的“创意型企业”。作为企业的核心竞争力，“晨光总有新创意”已融入晨光集团的各个领域，包括产品研发、营销创新、品牌推广、管理运营、制造技术……晨光凭此建立了行业里独一无二的竞争优势，成为中国文具行业的领导品牌。
“世界级”品质需要“世界级”的团队。晨光全球创意工作室在全球设有三个设计研发中心，拥有一支具有国际视野和世界水平的跨国设计师团队，以独一无二的“亚洲审美观”沟通世界；晨光的产品覆盖50多个国家和地区，营销团队和合作伙伴遍布全球，构筑了“伙伴天下”的强大营销网络。同时，晨光通过高效整合全球资源，包括原材料、技术、资本、市场、人才和创意文化，向世界传播晨光的创意、品牌和文化，以晨光独有的人文内涵感动世界。 
晨光，以激发灵感的力量，帮助每个人实现创意的梦想！
晨光产品
[1]书写工具　中性笔 圆珠笔 活动铅笔 宝珠笔 荧光笔 记号笔　白板笔 纤维墨水笔 钢笔 轻油笔 其它 
替芯类　中性笔替芯 圆珠笔替芯 铅芯 其它 
修正工具　修正液 修正带 水基修正液 其它 
胶类　固体胶 液体胶 白胶 其它 
橡皮类　学生用橡皮 美术用橡皮 
画材类　油画棒　水彩笔 彩泥 水溶性油画棒 彩色铅笔 
米菲系列　中性笔 圆珠笔 活动铅笔 橡皮 油画棒 书包 笔袋 彩铅 削笔器 铅笔盒 折纸 铅芯 其它 
尺类 直尺 套尺 圆规 
包袋类 书包 笔袋 时尚购物袋 
本册类 铁订本 单线圈本 双线圈本 软面抄 胶套本 
文件夹类 资料册 强力夹 抽杆夹 按口袋 风琴包 纽扣袋 
其它类 剪刀 长尾夹 耳机 麦克风
Welcome to world-class Chenguang
China boasts a long history of pen-making. As earlier as Qin Dynasty, General Meng Tian made a pen with rabbit tail hair, which later became a much-told story for generations.  Brush pen therefore became the top of the Four Treasures of the Study (together with ink stick, ink slab and paper), which have been used to develop the splendid Chinese calligraphic art. The 5000 years of Chinese civilization have left the whole world with numerous calligraphic masterpieces. Today, a new world-class stationery manufacturing base, Chenguang Group, is rising up in China and spreads the Chinese calligraphy culture all around the world. Established in 1997, Chenguang Group is a comprehensive stationery maker boasting creative values and manufacturing advantages and focusing on stationery undertakings. It is situated in Shanghai Chenguang Industrial Park with a land area of 200 mus, which is a top-grade stationery manufacturing base.
Demonstrator of creativity
President’s words: Instead of a traditional maker, Chenguang is a creative company which boasts unique core value in form of creativity. With a global creative studio composed of three designing centers and a transnational designer team, it not only possesses international view and capacities, but also enjoys unique Asian aesthetic philosophy. In addition, the company strives to become a niche market expert to develop more new products based on in-depth research on consumers’ demands. Chenguang has created a full process of system design ranging from consumers’ value design, product industry design, product mould development to brand images design. With strong creative capacity, Chenguang products are not only writing tools, but also bring writers with delight and enjoyment so as to motivate numerous innovations. From the first press gel-ink pen to K35 which has been sold up to 100 million pieces, to the unfading marketable GP1115, Chenguang’s global creative studio introduces over 160 new products and 232 patents every year .Now, Chenguang has become an initiator and leader in several segment markets such as large-capacity series, conference series and examination series. In September, 2005, it became the exclusive China-based authorized partner of Miffy, Holland, to make school children’s favorite stationery including writing and painting tools, correction fluids, bags, rubbers, glues and rulers.
Multifunctional factory
With a top-grade mould developing and manufacturing center, Chenguang has excellent engineering manufacturing ability. With its cutting-edge research and development capacity of automatic production and small automatic equipment, Chenguang is able to continuously turn the creative ideas into products. In addition to automatic lines of refills and oil painting sticks and self-developed automatic assemblers with a productivity of millions of pieces, the company has a prominent full-line production capacity covering penholders, refills, injection molding, printing, assembling and finished products packing. Furthermore, it has made strict operating procedures, well-established technical quality standards and 16 unique process flows to secure consistent and excellent product quality under mass production. It has achieved substantial breakthroughs in the research of core materials of point and ink and the master of core technology, and has enhanced the core competitiveness. With more than 5000 knowledge-based workers and apprenticeship training system, it has managed to maintain and optimize the advantages as a multi-functional factory with vigorous vitality. Chenguang has promptly developed into a leader brand in the industry with its strong designing capacity, technological advantages and manufacturing advantages.
International partnership
It is Chenguang’s core philosophy to have “international partnership” in its marketing strategy. With 28 province branches and more than 1800 secondary and tertiary partners as well as over 35000 direct outlets across China, the company has an efficient sales network to distribute its products to every city of China within 7 days. With a popular brand, quality products and consistent sales service, it has provided a perfect development platform for its strategic partners, leading to a saying that one should partner Chenguang to win the market. The outlet template program and caravan promotion program initiated by Chenguang not only helped maintain the miraculous two-digit growth for four consecutive years, but also turned out to be the leading force in the industrial marketing reform. Moreover, it has established long-term partnership with hyper marts such as Carrefour, Walmart, Tesco, Lotus and Lawson. In international market, it has set up a global sales network outreaching Southeast Asia, Japan, Europe, the US and Middle East, spreading the Chinese culture worldwide. As a company’s growth is determined by its improvement of market competitiveness, Chenguang has advocated a sincere, pragmatic and vigorous corporate culture as the foundation of consistent growth. At the same time, driven by the trend of globalization today, the company will integrate the global resources of raw materials, technology, capital, market, talents and creativity to build a real world-class brand.
Morning Products Chenguang
Gel pen writing instruments ballpoint pencil roller pen highlighter pen marker pen whiteboard pen fiber pen other light oil
Gel Ink Refill for ball-point pen core class for the other core Lead
Correction correction fluid correction tools with other water-based correction fluid
Liquid glue adhesive glue white glue other
Students of Fine Arts with a rubber rubber rubber
Pastel watercolors painted wood type clay water-soluble colored pencils colored pencils
Miffy series of pastel gel pen ball pen bag pencil eraser color pencil lead pencil case pencil sharpener other origami Lead
Compass ruler ruler set ruler class
Bags bags fashion bags Pencil
This volume provides the single-coil type of iron double-coil of the soft surface of the sleeve of this copy
Volume powerful type of information folder folder pumping rod pocket expanding file folder button bags by
Other scissors tail clip headset