标题：赢在职场·商务英语口语简单学
图书信息
出版社: 大连理工大学出版社; 第1版 (2011年6月1日)
外文书名: Business Spoken English
平装: 338页
正文语种: 英语, 简体中文
开本: 16
ISBN: 7561161727, 9787561161722
条形码: 9787561161722
尺寸: 23.2 x 16.6 x 2.2 cm
重量: 440 g
内容简介
商务英语相对于一般的生活英语来说有一定的难度，需要英语语言与商务知识的结合。《赢在职场?商务英语口语简单学》的特点是用尽量简单的语言来编写各个商务场景，全书共分为11个Unit，分别为谈判技巧、谈判细节、代理洽谈、其他谈判、商务接待、市场营销、客户服务、商务会议、商务电话、企业经营、日常工作。书中的每一个隋景、每一单句、每段对话、每处注释都经过精挑细选，力求精益求精，尤其注重商务专业术语和行话的运用与解释。《赢在职场?商务英语口语简单学》由卢欣主编。
目录
Unit 1 谈判技巧 2
1.寒暄小叙 Small Talk 2
2.言归正传 Getting Down to Business 3
3.明确问题 Clarifying 4
4.暂且到此 Breaking Off 4
5.恢复谈判 Renewing Negotiation 5
6.完成谈判 Concluding Negotiation 6
7.意见一致 In Agreement 7
8.意见相左 Difference of Opinion 8
9.暂无定论 Not Final Decision 9
10.谈判建议 Giving Suggestion 10
11.双方妥协 Meeting Half-way 11
12.单方让步 Unilateral Concession 12
13.球踢对方The Ball’s in Their Court 13
14.威胁施压 Exerting Pressure 14
15.强硬路线 Hard Line 15
16.无能为力 Helplessness 16
17.商定仲裁 Negotiating Arbitration 16
18.签订合同 Signing Contract 17
19.合作回顾 Business Review 19
20.合作展望 Business Prospect 19
Unit 2 谈判细节 3
21.建立贸易联系Establishing Trade Relations 3
22.公司介绍 Company Profile 4
23.业务范围 Line of Business 5
24.感兴趣与否 Interested or not 6
25.询盘 Making Inquiries 7
26.报价方式 Way of Quoting 8
27.商品品质 Quality of Goods 9
28.商品数量 Quantity of Goods 11
29.发盘 Making An Offer 12
30.发盘有效期Validity of Offer 13
31.认为价格过高Price on the High End 14
32.要求减价 Asking for Price Reduction 15
33.拒绝降价No Room for Bargaining 16
34.同意降价 Making a Reduction 18
35.卖方调高价格 Adjusting Selling Price 20
36.洽谈佣金 Negotiating Commission 21
37.洽谈折扣 Negotiating Discount 22
38.接受 Acceptance 24
39.拒绝 Declining an Offer 25
40.付款条件Terms of Payment 27
41.信用证付款 Payment by L/C 29
42.信用证效期 Expiry Date of L/C 31
43.托收付款 Collection 32
44.要求更优惠的付款方式Asking for More Favorable Terms 34
45.结算货币 Currency for Settlement 36
46.包装 Packing 38
47.运输标志/唛头 Marking 40
48.运输方式 Mode of Transportation 42
49.集装箱运输Containerization 44
50.多式联运Multi-modal Combined Transportation 46
51.商定交货日期 Setting Date of Delivery 48
52.即装 Prompt Shipment 51
53.分批装运 Partial Shipment 53
54.装货港 Loading Port 55
55.卸货港 Unloading Port 57
56.租船订舱 Chartering & Booking Shipping Space 59
57.转船 Transshipment 61
58.装运须知 Shipping Instructions 63
59.装运通知 Shipping Advice 65
60.船公司 Shipping Company 67
61.运输费用 Freight 68
62.保险 Arranging Insurance 70
63.订货 Placing an Order 72
64.无货可供 Out of Stock 74
65.商品检验 Commodity Inspection 76
66.开立信用证 Opening L/C 78
67.催开信用证Expediting L/C 80
68.修改信用证 Amending L/C 81
69.提前装运 Making Earilier Delivery 84
70.催促装运Expediting Shipment 85
71.缮制单据 Making out Documents 86
72.索款与付款 Making Payment 88
73.包装不当 Improper Packing 90
74.货物有损毁 Damage to Goods 91
75.货物错发 Wrong Delivery 93
76.质量低劣 Inferior Quality 94
77.短交与超重 Short Delivery 96
78.迟交/迟装 Late Shipment 98
79. 要求索赔 Lodging a Claim 100
80.处理索赔——同意赔偿 Accepting Claim 102
81.处理索赔——拒绝赔偿 Turning Down Claim 104
82.处理索赔——查后再定 Dealing after Check 105
83.处理索赔——责任在保险方/船方 Insurance/Shipping Company at Fault 106
Unit 3 代理洽谈 2
84.物色代理 Looking Out For An Agent 2
85.接受代理聘请 Accepting Agency Offer 3
86.申请为代理 Applying For Being An Agent 4
87.同意代理申请 Approving Agency Application 6
88.拒绝代理申请 Declining Agency Application 8
89.有条件同意代理申请 Conditionally Approving Agency Application 10
90.代理的优势 Advantages of Being An Agent 12
91.代理的年销售额/量 Annual Turnover 13
92.代理的促销计划 Marketing Plan 15
93.代理的佣金 Commission of An Agent 17
94.对代理的要求 Requirements for An Agent 19
95.签订代理协议 Signing Agency Agreement 21
96.续签代理协议 Renewing Agency Agreement 23
97.代理协议的履行情况 Performance of Agency Agreement 24
Unit 4 其他谈判 2
招标投标 Bid Invitation & Tendering 2
合并收购 Merger & Acquisition 5
投资环境介绍 Investment Environment 6
合资企业 Joint Venture 8
技术转让Technology Transfer 10
补偿贸易 Compensation Trade 12
加工装配贸易 Processing & Assembling Trade 14
寄售 16
Unit 5 商务接待 3
105.办公室赴约 Keeping An Appointment 3
106.无约造访 Calling Without An Appointment 5
107.办公室接待 Office Reception 7
108.宴请 Invitation to Dinner 9
109.宴会致词 Feast Address 11
110.喝酒 Drinking 13
111.饮食喜好 Food Preference 15
112.点菜 Ordering 16
113.就餐服务 Services in Restaurant 18
114.付账 Paying Bill 19
115.娱乐活动 Entertainments 21
116.不讲客套 No Ceremony 22
117.品评食物 Taste Comments 23
118.道谢告辞 Taking Leave 24
119.邀请观光旅游 Invitation to Sightseeing 26
120.旅游建议 Tour Suggestion 27
121.购物 Shopping 28
122.礼品赠送 Present Giving 29
Unit 6 市场营销 2
123.营销哲学 Marketing Philosophy 2
124.产品畅销 Ready Market 3
125.产品滞销 Poor Market 4
126.正值旺季 In Season 4
127.正值淡季 Off Season 5
128.行情看涨 Market Advancing 6
129.行情看跌 Market Falling 7
130.供不应求 Short Supply 8
131.供过于求 Excess of Supply over Demand 9
132.市场调研 Market Survey 10
133.市场份额 Market Share 11
134.市场开发New Market Presence 12
135.市场定位　Market Positioning 14
136.营销目标 Marketing Target 15
137.销售实绩 Marketing Performance 16
138.产品策略 Product Strategy 17
139.广告策略 Advertisement Strategy 18
140.价格策略Price Strategy 20
141.促销策略Promotion Strategy 21
142.包装策略 Packing Strategy 22
143.零售 Retail 23
144.批发 Wholesale 24
Unit 7  客户服务 2
145.客服的重要性 Importance of Customer Service 2
146.客服原则 Principle of Customer Service 4
147.客户的抱怨 Customer Complaints 6
148.寻找负责人 Person In Charge 8
149.诚挚道歉 Sincere Appology 9
150.提出保证 Advancing Promise 10
151.处理办法 Solving the Problem 11
152.客户满意 Customer Satisfaction 12
153.提供服务 Service Provision 14
154.培育忠实客户 Cultivating Loyal Customer Base 15
Unit 8 商务会议 2
155.安排会议 Arranging A Meeting 2
156.会前用品准备 Preparing Articles for Meeting 3
157.会前其他准备 Other Preparations for Meeting 4
158.开会人数 Number of Attendees 5
159.开会要求 Meeting Requirements 6
160.通知开会 Notifying a Meeting 7
161.宣布开会 Declaring A Meeting Open 8
162.开场白 Opening Remarks 9
163.宣布会议目的Announcing Purpose of A Meeting 10
164.布置任务 Task Assignment 11
165.会议纪要 Minutes 12
166.议程安排 Meeting Agenda 13
167.控制会议时间 Keeping the Meeting on Time 14
168.控制不偏离主题 Keeping to the Point 15
169.继续讨论 Moving On 16
170.打断 Interrupting 17
171.邀请发言 Invitation to Address 18
172.发言 Taking the Floor 19
173.结束发言 Concluding Remarks 20
174.提问 Asking Questions 21
175.回答提问Answering Questions 22
176.整顿会场秩序Keeping In Order 23
177.评论发言 Commenting on Remarks 24
178.动议和附议 Motion & Second 25
179.投票表决Taking A Vote 26
180.投票结果 Result of Voting 27
181.总结性发言 Recapping the Meeting 28
182.会间休息Taking A Break 29
183.结束会议Coming to a Conclusion 31
184.电话会议 Teleconferencing 32
185.讨论职务任免 Discussion for Appointment and Remove 33
186.项目进展状况 Project Status 34
Unit 9 商务电话 2
187.致电找人 Getting Someone over the Phone 2
188.被致电人本人接听 Speaking to the Person Intended to Reach 3
189.是否方便接听 A Good Time to Call? 4
190.暂时不便接听 Not A Good Time to Call 5
191.致电时间不妥时Improper Calling Time 6
192.请接线员转接 Speaking to Operator 7
193.接线员或他人转接 Transferring A Call 8
194.被致电人无法接听 Unable to Reach 10
195.应对被致电人无法接听Responding to Above Situation 11
196.电话留言 Leaving or Taking A Message 12
197.说明打电话原因Explaining the Reason for Calling 14
198.听不清 Bad Connection 16
199.打错电话 Dialing the Wrong Number 18
200.电话要求约见 Proposing An Appointment over the Phone 19
201.电话商讨约见时间 Making An Appointment over the Phone 21
202.电话更改约定Rescheduling over the Phone 23
203.电话取消约见 Cancelling An Appointment over the Phone 24
204.电话报喜 Good News over the Phone 26
205.电话报忧Bad News over the Phone 27
206.结束电话 Concluding A Call 28
Unit 10 企业经营 2
207.经营方略 Management Strategy 2
208.敢冒风险 Taking Risks 4
209.成功经验 Successful Experience 5
210.失败教训 Learning from Lessons 6
211.高瞻远瞩 Looking Far And Aiming High 7
212.应对记者 Answering the Reporter 9
213.经营状况——盈利 In the Black 11
214.经营状况——亏损 In the Red 12
215.分析经济形势 Economic Situation 13
216.知己知彼 Analyzing Competitive Situation 15
217.面对问题 Facing Problems 17
218.决策 Making A Decision 18
219.制定计划 Framing A Plan 20
220.付诸行动 Taking Actions 21
221.合并与收购 Mergers & Acquisitions 23
222.开设分支机构 Branching Out 25
223.寻求支持 Sourcing Support 27
224.战略合作 Strategic Cooperation 29
225.筹措资金 Raising Money 30
226.缩减开支 Cutting Expense 31
227.股票与投资 Stocks & Investment 33
228.知识产权 Intellectual Property Right 34
229.激励机制 Motivation Spur 36
230.企业文化 Corporate Culture 37
231.人性化管理 Humanized Management 38
232.人才流失 Brain Drain 40
233.库存管理 Inventory Management 42
234.物流管理 Logistics Management 43
235.资产管理 Capital Management 44
236.财务管理 Finance Management 46
237.人力资源管理 Human Resource Management 47
238.供应商管理 Supplier Management 48
239.时间管理 Time Management 49
240.项目管理 Project Management 50
241.寻租写字间 Renting Offices 51
Unit 11 日常工作 3
242.打卡考勤 Punching Time Card 3
243.加班 Working Overtime 4
244.请假 Request for Absence 5
245.通勤 Commuting 7
246.出差Business Trip 8
247.报销 Report Expenses / Reimbursement 9
248.闲话生活 Chatting on Life 10
249.八卦新闻 Gossip 11
250.谈论同事 Talking about Colleague 12
251.谈论上司 Talking about Boss 14
252.谈论工作 Talking about Work 15
253.工作如山 Work & Stress 16
254.职场着装 Business Attire 17
255.薪酬待遇 Compensation Package 18
256.要求加薪 Negotiating A Raise 20
257.获得加薪和奖金 Getting A Salary Raise / Bonus 21
258.要求提升 Negotiating A Promotion 22
259.获得提拔 Getting A Promotion 23
260.人事调动 Position Transfer 24