标题：商务英语阅读教程4
图书信息
书 名: 商务英语阅读  商务英语阅读教程4教程4 
作　者：叶兴国
出版社： 上海外语教育出版社
ISBN: 9787544622202
出版时间： 2011年9月1日
开本： 16开
定价: 30.00元
内容简介
这是“新世纪商务英语专业本科系列教材”之一，丛书是国内首套按照《高等学校商务英语专业本科教学要求》（试行）编写的商务英语专业教材。教材以现代外语教育理念和教材设计理论为指导，结合商务英语语言和教学的特点，融合多年商务英语教学实践，由国内知名外语教学专家和长期从事商务英语教学的教授共同参与，联袂打造。体现《教学要求》的培养目标，强调打好扎实的语言基本功，兼顾商务专业素质与人文素养的同步提升。编排和选材注重学生正确世界观和道德观的形成，注重思维能力、创新能力和跨文化交际能力的培养。语言、文化与商务有机融合，注重商务英语技能和商务专业课程的合理衔接。学习任务设计丰富多样，有助于训练学生交际能力、自主学习能力和合作学习能力。单元紧扣社会热点话题，难度合理递增，选文思想内涵深刻，可读性强，充分反映经济全球化时代的特点。为教学提供多媒体资源，丰富的视频材料可增加语言学习的趣味性和输入的有效性，调动学生课堂参与的积极性；主干教程配套电子教案，方便实用，充分满足个性化教学需要。
图书目录
nit 1
Part I Pre-reading Questions
Part II Extenslve Reading
Text A Sri Lanka Trade
Text B Principles of the Trading System
Part III Reading Skills
Part IV Supplementary Reading: Selected Part of the Doha Agenda
Part V Test Yourself
Unit 2
Part I Pre-reading Questions
Part II Extensive Reading
Text A A General Introduction to the World Trade Organization
Text B The Uruguay Round
Part III Reading Skills
Part IV Supplementary Reading: 10 Benefits of the WTO Tradin System
Part V Test Yourself
Unit 3
Part I Pre-reading Questions
Part II Extensive Reading
Text A Overview of Economic Integration
Text B China and Regional Economic Integration
Part III Reading Skills
Part IV Supplementary Reading: Regional Economic Integration In China Today
Part V Test Yourself
Unit 4
Part I Pre-reading Questions
Part II Extensive Reading
Text A Introduction to International Economic Law
Text B International Trade Regulation
Part III Reading Skills
Part IV Supplementary Reading: Internatonal Commercial Terms
Part V Test Yourself
Unit 5
Part I Pre-reading Questions
Part II Extensive Reading
Text A International Marketing and Its Growing Importance
Text B Market
Part III Reading Skills
Part IV Supplementary Reading: One of the Entry StrateOles —— Joint Venture
Part V Test Yourself
Unit 6
Part I Pre-reading Questions
Part II Extensive Reading
Text A The Birth of a European Currency: the Euro
Text B International Capital Market
Part III Reading Skills
Part IV Supplementary Reading: Balance of Payments （BOP）
Part V Test Yourself
Unit 7
Part I Pre-reading Questions
Part II Extensive Reading
Text A Introduction toInternationa Payments
Text B Factoring
Part III Reading Skills
Part IV Supplementary Reading: O/berpayments
Part V Test Yourself
Unit 8
Part I Pre-reading！Questlons
Part II Extensive Reading
Text A Accounting and Double-entry System
Text B About International AccounUng
Part III Reading Skills
Part IV Supplementary Reading: The Most Fundamental Accounting Principle
Part V Test Yourself
Unit 9
Part I Pre-reading Questions 
Part II Extensive Reading
Text A Advantages of International Lo~jlstlcs
Text B About LoglsUcs .
Part III Reading Skills
Part IV Supplementary Reading: DHL
Part V Test Yourself
Unit 10
Part I Pre-reading Questions
Part II Extensive Reading
Text A International Investment
Text B Foreign Direct Investment
Part III Reading Skills
Part IV Supplementary Reading FDI Behavior of MNCS
Part V Test Yourself
Unit 11
Part I Pre-reading Questions
Part II Extenslve Reading
Text A To Bow or to Shake Hands？ —— Cultural Differences and Networking Etiquette
Text B Take Off Your Shoes and Ask for Slippers: Integrating Corporate Culture
In Global Business
Part III Reading Skills
Part IV Supplementary Reading: Doing Business In China
Part V Test Yourself
Unit 12
Part I Pre-reading Questions
Part II Extensive Reading
Text A MICE Industry and Its Players
Text B Key Factors for Successful Events
Part III Reading Skills
Part IV Supplementary Reading: Essential Elements of the MICE Market
……