标题：混合理论
专辑《混合理论》
混合理论英文名称：Hybrid Theory
乐 队：Linkin Park
  唱片封面地 区：美国
发行日期：2000年10月24日
音乐类型：新金属（Nu-Metal）、另类摇滚（Alternative Rock）
简 介：《混合理论》（Hybrid Theory）是林肯公园的首张录音室专辑，由时代华纳旗下的华纳唱片公司出版，这是林肯公园在2000年出的第一张专辑，一出就大受欢迎，震动了世界摇滚乐界，到2001年为止就卖出了一千五百万张，此专辑由Don Gilmore(Pearl Jam、Lit、Eve6)担纲制作，多首热门单曲的专辑成为了2001年美国和新西兰最畅销的唱片。值得注意的是，他们的这张专辑中的歌曲歌词都相当干净，没有任何脏话出现，这与其他的一些新金属乐队的歌曲形成了鲜明的对比。此专辑最受欢迎单曲分别有“One Step Closer”、“Points of Authority”及“Crawling”、“Runaway”等劲曲。 主唱在嗓音上有着相当精彩的诠释，林肯公园深具爆发力的“说”、“唱”、“和声”，加上多重音乐代表的包装及出道之初所抱持的摇滚冲劲，皆印证在此张优质专辑中。 而除了音乐方面，专辑当中长著翅膀的士兵涂鸦封面则是由主音MC麦可和DJ乔一起共同制作绘图。 专辑也获得2001年全球销售第二名，而在2002年推出了全球庆功纪念盘（该特别版专辑的封面在原来的“Hybrid Theory”下方多了一行白色的“Special Edition”）。 该专辑销售量在2007年11月的统计下，全球已热卖2,000万张。
专辑曲目：1     Papercut        
2     One Step Closer     
3     With You     
4     Points Of Authority     
5     Crawling     
6     Runaway     
7     By Myself     
8     In the End     
9     A Place for My Head     
10    Forgotten     
11    Cure for the Itch     
12    Pushing Me Away
（以下为全球庆功纪念盘Special Edition多出的曲目）
13    Papercut (Live)
14    Points Of Authority (Live)
15    A Place For My Head (Live)
16    My December (Bonus)
17    High Voltage (Bonus)
全歌词
Linkin Park – PapercutWhy does it feel like night today?
Something in here's not right today
Why am I so uptight today? 
Paranoia's all I got left
I don't know what stressed me first 
Or how the pressure was fed 
But I know just what it feels like 
To have a voice in the back of my head 
It's like a face that I hold inside 
A face that awakes when I close my eyes 
A face watches every time I lie 
A face that laughs every time I fall 
(And watches everything) 
So I know that when it's time to sink or swim 
That the face inside is hearing me 
Right beneath my skin
It's like I'm, paranoid looking over my back 
It's like a, whirlwind inside of my head 
It's like I, can't stop what I'm hearing within 
It's like the face inside is right 
(Beneath my skin)
I know I've got a face in me 
Points out all the mistakes to me
You've got a face on the inside too and
Your paranoia's probably worse 
I don't know what set me off first 
But I know what I can't stand 
Everybody acts like the fact of the matter is 
I can't add up to what you can but 
Everybody has a face that they hold inside
A face that awakes when they close their eyes
A face watches every time they lie
A face that laughs every time they fall 
(And watches everything) 
So you know that when it's time to sink or swim
That the face inside is watching you too
Right inside your skin 
It's like I'm, paranoid looking over my back
It's like a, whirlwind inside of my head
It's like I, can't stop what I'm hearing within
It's like the face inside is right beneath my skin
It's like I'm, paranoid looking over my back
It's like a, whirlwind inside of my head
It's like I, can't stop what I'm hearing within
It's like the face inside is right 
(Beneath my skin)
(The face inside is right beneath my skin) 
(The face inside is right beneath my skin) 
(The face inside is right beneath my skin) 
The sun goes down 
I feel the light betray me 
The sun goes down 
I feel the light betray me 
It's like I'm paranoid looking over my back 
It's like a whirlwind inside of my head 
It's like I can't stop what I'm hearing within 
It's like the face inside is right beneath my skin 
It's like I'm paranoid looking over my back 
It's like a whirlwind inside of my head 
It's like I can't stop what I'm hearing within 
It's like I can't stop what I'm hearing within 
It's like I can't stop what I'm hearing within 
It's like the face inside is right 
Beneath my skinLinkin Park - One Step CloserI cannot take this anymore
Saying everything I've said before
All these words they make no sense
I find bliss in ignorance
Less I hear the less you'll say
You'll find that out anyway
(Just like before)
Everything you say to me
(Takes me one step closer to the edge)
And I'm about to break
I need a little room to breathe
(Cuz I'm one step closer to the edge)
And I’m about to break
I find the answers aren't so clear
Wish I could find a way to disappear
All these thoughts they make no sense
I find bliss in ignorance
Nothing seems to go away
Over and over again
(Just like before)
Everything you say to me
(Takes me one step closer to the edge)
And I'm about to break
I need a little room to breathe
(Cuz I'm one step closer to the edge)
And I’m about to break
Everything you say to me
(Takes me one step closer to the edge)
And I'm about to break
I need a little room to breathe
(Cuz I'm one step closer to the edge)
And I'm about to...break
Shut up when I'm talking to you！
Shut up！
Shut up！
Shut up！
Shut up when I'm talking to you！
Shut up！
Shut up！
Shut up！
Shut....UP！
And I'm about to break
Everything you say to me
(Takes me one step closer to the edge)
And I'm about to break
I need a little room to breathe
(Cuz I'm one step closer to the edge)
And I’m about to break
Everything you say to me
(Takes me one step closer to the edge)
And I'm about to break
I need a little room to breathe
(Cuz I'm one step closer to the edge)
And I'm about to...BreakLinkin Park - With YouI woke up in a dream today 
To the cold of the static and put my cold feet on the floor 
Forgot all about yesterday 
Remembering I'm pretending to be where I'm not anymore 
A little taste of hypocrisy 
And I'm left in the wake of the mistake 
Slow to react 
Even though you're so close to me 
You're still so distant 
And I can't bring you back 
It's true 
The way I feel 
Was promised by your face 
The sound of your voice painted on my memories 
Even if you're not with me 
I'm with you 
You 
Now I see 
Keeping everything inside (with you)
You
Now I see 
Even when I close my eyes 
I hit you and you hit me back 
We fall to the floor the rest of the day stands still
Fine line between this and that
When things go wrong I pretend the past isn't real 
Now I'm trap in this memory 
And I'm left in the wake of the mistake slow to react 
Even though you're so close to me 
You're still so distant 
And I can't bring you back 
It's true 
The way I feel 
Was promised by your face 
The sound of your voice painted on my memories 
Even if you're not with me 
I'm with you 
You 
Now I see 
Keeping everything inside (with you)
You
Now I see 
Even when I close my eyes(with you)
You 
Now I see 
Keeping everything inside (with you)
You
Now I see 
Even when I close my eyes(with you)
No. No matter how far we've come 
I can't wait to see tomorrow. 
No matter how far we've come 
I can't wait to see tomorrow. 
With you 
You 
Now I see 
Keeping everything inside (with you)
You
Now I see 
Even when I close my eyes (with you)
You 
Now I see 
Keeping everything inside (with you)
You
Now I see 
Even when I close my eyes (with you)Linkin Park - Points of AuthorityForfeit the game
Before somebody else 
Takes you out of the frame 
And puts your name to shame 
Cover up your face 
You can't run the race 
The pace is too fast 
You just won't last 
You love the way I look at you 
While taking pleasure in the awful things you put me through 
You take away if I give in 
My life 
My pride is broken 
You like to think you're never wrong
(You live what you've learned) 
You have to act like you're someone 
(You live what you've learned) 
You want someone to hurt like you 
(You live what you've learned) 
You want to share what you've been through 
(You live what you've learned) 
You love the things I say I'll do 
The way I'll hurt myself again just to get back at you 
You take away when I give in 
My life 
My pride is broken 
You like to think you're never wrong 
(You live what you've learned) 
You have to act like you're someone 
(You live what you've learned) 
You want someone to hurt like you 
(You live what you've learned) 
You want to share what you've been through 
(You live what you've learned) 
Forfeit the game 
Before somebody else 
Takes you out of the frame 
And puts your name to shame 
Cover up your face 
You can't run the race 
The pace is too fast
You just won't last 
Don't Stay
Sometimes I need to remember just to breathe 
Sometimes I need you to stay away from me 
Sometimes I'm in disbelief I didn't know 
Somehow I need you to go 
Don't stay 
Forget our memories 
Forget our possibilities 
What you were changing me into 
[Just give me myself back and]
Don't stay 
Forget our memories 
Forget our possibilities 
Take all your faithlessness with you 
[Just give me myself back and] 
Don't stay 
Sometimes I feel like I trusted you too well 
Sometimes I just feel like screaming at myself 
Sometimes I'm in disbelief I didn't know 
Somehow I need to be alone 
Don't stay 
Forget our memories 
Forget our possibilities 
What you were changing me into 
[Just give me myself back and] 
Don't stay 
Forget our memories 
Forget our possibilities 
Take all your faithlessness with youLinkin Park – CrawlingCrawling in my skin 
These wounds they will not heal 
Fear is how I fall 
Confusing what is real 
There’s something inside me that pulls beneath the surface 
Consuming, confusing 
This lack of self-control I fear is never ending 
Controlling, I can't seem 
To find myself again 
My walls are closing in 
(Without a sense of confidence I'm convinced that there's just too much pressure to take) 
I've felt this way before 
So insecure 
Crawling in my skin 
These wounds they will not heal 
Fear is how I fall 
Confusing what is real 
Discomfort, endlessly has pulled itself upon me 
Distracting, reacting 
Against my will I stand beside my own reflection 
It’s haunting how I can't seem... 
To find myself again 
My walls are closing in 
(Without a sense of confidence I'm convinced that there's just too much pressure to take) 
I've felt this way before 
So insecure 
Crawling in my skin 
These wounds they will not heal 
Fear is how I fall 
Confusing what is real 
Crawling in my skin 
These wounds they will not heal 
Fear is how I fall 
Confusing, confusing what is real 
There’s something inside me that pulls beneath the surface 
Consuming
Confusing what is real 
This lack of self-control I fear is never ending 
Controlling
Confusing what is real.Linkin Park – RunawayGraffiti decorations 
Under the sky of dust 
A constant wave of tension 
On top of broken trust 
The lessons that you taught me 
I learned were never true 
Now I find myself in question 
They point the finger at me again 
Guilty by association 
You point the finger at me again 
I wanna run away 
Never say goodbye 
I wanna know the truth 
Instead of wondering why 
I wanna know the answers 
No more lies 
I wanna shut the door 
And open up my mind 
Paper bags and angry voices 
Under a sky of dust 
Another wave of tension 
Has more than filled me up 
All my talk of taking action 
These words were never true 
Now I find myself in question 
They point the finger at me again 
Guilty by association 
You point the finger at me again 
I wanna run away 
Never say goodbye 
I wanna know the truth 
Instead of wondering why 
I wanna know the answers 
No more lies 
I wanna shut the door 
And open up my mind 
I’m gonna run away, and never say goodbye 
Gonna run away gonna run away
Gonna run away gonna run away
I’m gonna run away and never wonder why 
Gonna run away gonna run away 
Gonna run away gonna run away 
I’m gonna run away and open up my mind 
Gonna run away gonna run away 
Gonna run away gonna run away 
Gonna run away gonna run away 
Gonna run away gonna run away 
I wanna run away 
Never say goodbye 
I wanna know the truth 
Instead of wondering why 
I wanna know the answers 
No more lies 
I wanna shut the door 
And open up my mind 
I wanna run away and open up my mind I wanna run away and open up my mind
I wanna run away and open up my mind
I wanna run away and open up my mindLinkin Park - By MyselfWhat do I do to ignore them behind me? 
Do I follow my instincts blindly? 
Do I hide my pride from these bad dreams? 
And give in to sad thoughts that are maddening? 
Do I sit here and try to stand it? 
Or do I try to catch them red-handed? 
Do I trust some and get fooled by phoniness 
Or do I trust nobody and live in loneliness? 
Because I can’t hold on when I’m stretched so thin 
I make the right moves but I'm lost within 
I put on my daily facade but then 
I just end up getting hurt again 
By myself (myself) 
I ask why, but in my mind I find 
I can’t rely on myself (myself) 
I ask why, but in my mind I find 
I can’t rely on myself 
I can’t hold on 
To what I want when I’m stretched so thin 
It’s all too much to take in 
I can’t hold on 
To anything watching everything spin 
With thoughts of failure sinking in 
If I turn my back I’m defenseless 
And to go blindly seems senseless 
If I hide my pride and let it all go on then they’ll take from me till everything is gone 
If I let them go I’ll be outdone 
But if I try to catch them I’ll be outrun 
If I’m killed by the questions like a cancer 
Then I’ll be buried in the silence of the answer 
By myself (myself) 
I ask why, but in my mind I find 
I can’t rely on myself (myself) 
I ask why, but in my mind I find 
I can’t rely on myself 
I can’t hold on 
To what I want when I’m stretched so thin 
It’s all too much to take in 
I can’t hold on 
To anything watching everything spin 
With thoughts of failure sinking in 
How do you think I’ve lost so much? 
I’m so afraid I’m out of touch 
How do you expect I will know what to do? 
When all I know is what you tell me to 
Don’t you know 
I can’t tell you how to make it go 
No matter what I do how hard I try 
I can’t seem to convince myself why 
I’m stuck on the outside
Don’t you know 
I can’t tell you how to make it go 
No matter what I do how hard I try 
I can’t seem to convince myself why 
I’m stuck on the outside
I can’t hold on 
To what I want when I’m stretched so thin 
It’s all too much to take in 
I can’t hold on 
To anything watching everything spin 
With thoughts of failure sinking in 
I can’t hold on 
To what I want when I’m stretched so thin 
It’s all too much to take in 
I can’t hold on 
To anything watching everything spin 
With thoughts of failure sinkingLinkin Park - In the EndIt starts with one thing 
I don't know why 
It doesn't even matter 
How hard you try 
Keep that in mind 
I designed this rhyme 
To explain in due time 
All I know 
Time is a valuable thing 
Watch it fly by 
As the pendulum swings 
Watch it count down 
To the end of the day 
The clock ticks life away 
It's so unreal 
Didn't look out below 
Watch the time go 
Right out the window 
Trying to hold on, 
But didn't even know 
Wasted it all just 
To watch you go 
I kept everything inside and 
Even though I tried, 
It all fell apart 
What it meant to me will? 
Eventually be a 
Memory of a time when 
I tried so hard 
And got so far 
But in the end 
It doesn't even matter 
I had to fall 
To lose it all 
But in the end 
It doesn't even matter 
One thing, 
I don't know why 
It doesn’t even matter 
How hard you try, 
Keep that in mind 
I designed this rhyme, 
To remind myself how 
I tried so hard 
In spite of the way 
You were mocking me 
Acting like I was 
Part of your property 
Remembering all the 
Times you fought with me 
I'm surprised it got so (far) 
Things aren't the way 
They were before 
You wouldn't even 
Recognize me anymore 
Not that you 
Knew me back then 
But it all comes 
Back to me (in the end) 
You kept everything inside 
And even though I tried, 
It all fell apart 
What it meant to me will? 
Eventually be a 
Memory of a time when I 
I tried so hard 
And got so far 
But in the end 
It doesn't even matter 
I had to fall 
To lose it all 
But in the end 
It doesn't even matter 
I've put my trust in you 
Pushed as far as I can go 
For all this 
There's only one thing you should know 
I've put my trust in you 
Pushed as far as I can go 
For all this 
There's only one thing you should know 
I tried so hard. And got so far 
But in the end 
It doesn't even matter 
I had to fall. To lose it all 
But in the end 
It doesn't even matterLinkin Park - A Place for My HeadI watch how the  
Moon sits in the sky in the dark night  
Shining with the light from the sun  
The sun doesn't give life to the moon to assuming  
The moon's going to owe it one  
It makes me think of how you act to me you do  
Favors and then rapidly you just  
Turn around and start asking me about  
Things that you want back from me  
I'm sick of the tension sick of the hunger  
Sick of you acting like I owe you this  
Find another place to feed your greed  
While I find a place to rest  
I wanna be in another place  
I hate when you say you don't understand  
(You'll see it's not meant to be)  
I wanna be in the energy, not with the enemy  
A place for my head  
Maybe someday I'll be just like you and  
Step on people like you do and run  
Away the people I thought I knew  
I remember back then who you were  
You used to be calm used to be strong  
Used to be generous but you should've known that you'd  
Wear out your welcome now you see  
How quiet it is all alone I'm so  
Sick of the tension sick of the hunger  
Sick of you acting like I owe you this  
Find another place to feed your greed  
While I find a place to rest I'm so  
Sick of the tension sick of the hunger  
Sick of you acting like I owe you this  
Find another place to feed your greed  
While I find a place to rest  
I wanna be in another place  
I hate when you say you don't understand  
(You'll see it's not meant to be)  
I wanna be in the energy, not with the enemy  
A place for my head  
You try to take the best of me  
Go away  
You try to take the best of me  
Go away  
You try to take the best of me  
Go away  
You try to take the best of me  
Go away  
You try to take the best of me  
Go away  
You try to take the best of me  
Go away  
You try to take the best of me  
Go away  
You try to take the best of me  
Go away  
I wanna be in another place  
I hate when you say you don't understand  
(You'll see it's not meant to be)  
I wanna be in the energy, not with the enemy  
A place for my head  
Shut up  
I am so sick of the tension sick of the hunger  
Sick of you acting like I owe you this  
Find another place to feed your greed  
While I find a place to rest  
I am so sick of the tension sick of the hunger  
Sick of you acting like I owe you this  
Find another place to feed your greed  
While I find a place to restLinkin Park – ForgottenFrom the top to the bottom 
Bottom to top I stop 
At the core I’ve forgotten 
In the middle of my thoughts 
Taken far from my safety 
The picture is there 
The memory won't escape me 
But why should I care 
From the top to the bottom 
Bottom to top I stop 
At the core I’ve forgotten 
In the middle of my thoughts 
Taken far from my safety 
The picture is there 
The memory won't escape me 
But why should I care 
There's a place so dark you can't see the end 
[Skies cock back] and shock that which can't defend 
The rain then sends dripping an acidic question 
Forcefully, the power of suggestion 
Then with the eyes shut looking through the rust and rot and dust 
A small spot of light floods the floor 
And pours over the rusted world of pretend 
The eyes ease open and it’s dark again 
From the top to the bottom 
Bottom to top I stop 
At the core I’ve forgotten 
In the middle of my thoughts 
Taken far from my safety 
The picture is there 
The memory won't escape me 
But why should I care 
In the memory you'll find me 
Eyes burning up 
The darkness holding me tightly 
Until the sun rises up 
Moving all around screaming of the ups and downs 
Pollution manifested in perpetual sound 
The wheels go round and the sunset creeps behind 
Street lamps, chain-link and concrete 
A little piece of paper with a picture drawn floats 
On down the street till the wind is gone 
The memory now is like the picture was then 
When the paper's crumpled up it can't be perfect again 
From the top to the bottom 
Bottom to top I stop 
At the core I’ve forgotten 
In the middle of my thoughts 
Taken far from my safety 
The picture is there 
The memory won't escape me 
But why should I care 
From the top to the bottom 
Bottom to top I stop 
At the core I’ve forgotten 
In the middle of my thoughts 
Taken far from my safety 
The picture is there 
The memory won't escape me 
But why should I care 
In the memory you'll find me 
Eyes burning up 
The darkness holding me tightly 
Until the sun rises up 
Now you got me caught in the act 
You bring the thought back 
I'm telling you that 
I see right through you 
Now you got me caught in the act 
You bring the thought back 
I'm telling you that 
I see right through you 
Now you got me caught in the act 
You bring the thought back 
I'm telling you that 
I see right through you 
Now you got me caught in the act 
You bring the thought back 
I'm telling you that 
I see right through you 
Now you got me caught in the act 
You bring the thought back 
I'm telling you that 
I see right through you 
Now you got me caught in the act 
You bring the thought back 
I'm telling you that 
I see right through you 
Now you got me caught in the act 
You bring the thought back 
I'm telling you that 
I see right through you 
In the memory you'll find me 
Eyes burning up 
The darkness holding me tightly 
Until the sun rises up 
In the memory you'll find me 
Eyes burning up 
The darkness holding me tightly 
Until the sun rises upLinkin Park - Cure for the ItchFolks, we have a very special guest for you tonight.
I'd like to introduce
Mr. Hahn!
Let's hear it for the great Mr. Hahn!
And now for a lesson in rhythm management.
Let's begin...
Alright now, wasn't that fun?
Let's try something else.Linkin Park - Pushing Me AwayI've lied to you
The same way that I always do
This is the last smile
That I'll fake for the sake of being with you
(Everything falls apart
Even the people who never frown
Eventually break down)
The sacrifice of hiding in a lie
(Everything has to end
You'll soon find we're out of time
To watch it all unwind)
The sacrifice is never knowing
Why I never walked away
Why I played myself this way
Now I see your testing me pushes me away
Why I never walked away
Why I played myself this way
Now I see your testing me pushes me away
I've tried like you
To do everything you wanted too
This is the last time
I'll take the blame for the sake of being with you
(Everything falls apart
Even the people who never frown
Eventually break down)
The sacrifice of hiding in a lie
(Everything has to end
You'll soon find we're out of time
To watch it all unwind)
The sacrifice is never knowing
Why I never walked away
Why I played myself this way
Now I see your testing me pushes me away
Why I never walked away
Why I played myself this way
Now I see your testing me pushes me away
(We're all out of time
This is how we find how it all unwinds)
The sacrifice of hiding in a lie
(We're all out of time
This is how we find how it all unwinds)
The sacrifice is never knowing
Why I never walked away
Why I played myself this way
Now I see your testing me pushes me away
Why I never walked away
Why I played myself this way
Now I see your testing me pushes me away
Pushes me away
图书《混合理论》
简介【作者】：林翰 石章强
【出版社】: 浙江出版联合集团，浙江人民出版社; 平装
【出版日期】：2011-04-01  混合理论　　【正文语种】: 简体中文
【ISBN】: 9787213044762
【条形码】: 9787213044762
【ASIN】: B004UDLZMK
内容介绍《混合理论:忘掉定位 开始混合》简介：当尼葛洛庞帝认为未来是数字化世界时，没人相信，但后来大家都信了，因为预言已成为现实；当比尔·盖茨认为电脑会成为我们生活必需品时，也没人相信，但现实还是来了；当马云说电子商务将会风扉全世界，甚至有人说他是疯子，如今，这些正在成为现实……
今天，当资深营销顾问石章强和资深战略家林翰合著的《混合理论》指出，混合社会来了，忘掉定位，开始混合吧！
也会有人不信，但没有关系，现实未来会证明这一切。
在军事上，美国《国家防务战略报告》首次提出“混合战争”概念；
在生活中，消费方式无处不混合；
在企业领域，混合正在创造新的经济奇迹！
……
谭木匠、文峰、上岛、横店、肯德基、腾讯、赵本山、张艺谋、腾讯、360杀毒等等，不一而足。
更有最近火得一塌糊涂的凡客诚品……
如此混合，如此力量，不一而足。
实践是最好的老师，混合正在不断的实践中向我们走来。
的确如此，在诸多的无意识和无为的商业混合的咨询服务和实践运营中，我们不得不承认，混合开始成为一种谁也逃离不了的趋势，甚至在不久的将来会成为一种主流。
正所谓，混合赢未来。
存在的即是合理的。
你现在还能说凡客诚品是卖衬衣的吗？
你能说平安还是保险公司吗？
你能说清楚腾讯定位于什么？
……
理论有时候是灰色的，而实践则是最鲜活的。
忘掉定位，开始混合吧。
目录推荐序  走进混合时代
自序  混合模式来了
一、混合理论：令人茅塞顿开的商业新价值
为什么空姐不漂亮了？
《非常静距离》——李静的混合电视购物模式
谭木匠的梳子
忘掉定位，走向混合
解析混合理论
二、混合魔方：赢利倍增的新手段，不是时髦，而是必然
为什么姚明在NBA一直备受争议？
绿山咖啡的K杯模式
横店的商机
聚成的培训
文峰的赢利魔方
赢利的点线面体设计
三、混合效应：效率最大化、剩余价值最大化，尽可能多元化
肯德基卖起了豆浆、油条，还是洋快餐吗？
美国送餐网站GrubHub
小区洗车店的生意经
到到网：酒店点评衍生出媒体生意
当当网卖书，凡客诚品卖什么？
用混合法创新目标人群的分类
四、混合竞争：企业长寿的战略逻辑
腾讯凭什么一统网络江湖？
奥飞动漫的产业链
台湾诚品书店：“卖书22年，亏损了15年”
单项冠军的边缘危机和常青逻辑
美的能超越海尔吗？
从支点到平台的竞争法则
五、混合消费：当摩天轮加入迪斯尼
花鸟市场咋变成了停车场？
手机变成了什么？
上岛的大咖啡混合模式
数据库式生活方式营销
无界即有界的消费再造
六、混合模式：商业新帝国由此诞生
赵本山是笑星还是企业家？
导演北京奥运会开幕式的张艺谋
释永信的少林商业帝国
德隆倒了，复星为什么还活得好好的？
成为混合商业新帝国是有条件的
七、混合创新：新产品的最佳创造路径
创新：从消费者洞察开始
iPhone为什么人们会排队购买？
娃哈哈是如何打造现金牛新产品的？
友邦集成“热产品”
让新产品热起来
八、混合法则：忘掉定位，一切为了消费者
创新混合模式
设计黏性效应
打造平台效益
后记  混合赢未来
主要参考文献作者介绍林翰 ：上海市科技创业导师，资深营销专家，ECOH生态家创始人兼CEO、通路快键招商外包平台创始人兼CEO。在他的领导下，两大全球首创的创新型经济公司快速发展，成为两大不同类型市场的领先企业。《混合理论》源于其多年来对市场的洞察和亲身的创业体验，是新经济环境下企业快速做大、价值倍增的解决之道。
石章强：资深营销顾问、上海锦坤文化传播有限公司董事总经理；兼任国务院发展研究中心、中国品牌研究院等研究员；品牌中国产业联盟销售与市场杂志社、商界杂志社等专家委员；联想、万科、友邦、双鹿等知名企业长年营销顾问；2006年中国营销标杆人物、2007年中国管理咨询行业十佳咨询师、2008年中国最佳品牌服务和传播机构顾问；数十年营销、管理及咨询经历，专注于体系化品牌软传播和战略性营销咨询，先后首创“对标战略”、“第一品牌法则”、“热产品理论”、“软传播体系”、“多快好省分销模式”等，为上百家知名企业、政府和组织提供了相关服务。编辑推荐新公司如何尽快实现赢利？如何后来居上？如何成为快公司？如何让经营效率最佳化？如何持续保持领先地位？ 
企业的根本，就是解决最末端销售渠道每天营业额多少的问题。 
《混合理论》是资深营销顾问石章强和资深战略家林翰把创立企业和服务企业过程中的思想、经验妙手炮制的一个锦囊。可能这个锦囊称不上是包治百病，但是他们精心挑选的几十个案例，从不同的角度讲解企业的“混合”道法术，犹如他山之石，能够在思路上给予读者或多或少的启迪与借鉴。
混合是当今商业环境下的取胜之道、竞争之法、生存之路和发展之魂。如果你还在为改善经营状况而苦恼，我建议你读一读《混合理论》。
沈南鹏
先以单一产品建立起单一渠道平台，然后扩充到多产品，再以多产品覆盖多渠道，形成产品和渠道的混合混业混融平台模式，这就是典型的混合商业模型。
陈年
在商业模式混杂的时代，《混合理论》也许会为你打开商业思路。
刘松琳
企业的生存需要销量的保证，企业的发展离不开商业模式的创新。混合模式是当下企业发展的最具竞争力的商业模式之一。
秦朔
混合模式是当下企业投资者比较认可的企业商业模式之一。
南立新
如果说网络经济初级阶段的竞争力在于产品战略、中级阶段的竞争力在于品牌战略，那么高级阶段的竞争力则在于模式战略和平台战略，而模式和平台的核心灵魂则是混合。
王昕
定位定天下，混合赢未来。
王炜
专业化没有错，错在没有有效的定位；多元化也没有错，错在没有有效的混合。
滕斌圣