标题：国际商务英语谈判与沟通
图书信息
出版社: 高等教育出版社; 第1版 (2007年8月1日)
外文书名: English for International Business Negotiation&Communication
平装: 265页
正文语种: 简体中文, 英语
开本: 16
ISBN: 9787040222043
条形码: 9787040222043
尺寸: 25 x 19.2 x 1.4 cm
重量: 481 g
内容简介
《国际商务英语谈判与沟通》是一门主要研究国际商务谈判具体过程及实务的课程，它是国际商务学科体系中的一门基础课程。该课程针对国际商务谈判的特点和要求，从实践的角度，分析研究了民国际商务谈判相关的国际惯例和国际商品交换过程的各种实际运作，以从事国际商务谈判的主要业务环节为主线，系统介绍了各环节的操作规程和国际惯例。全书共十四章，其内容涵盖商品销售、商品合同、项目投资以及技术转让等有关的谈判与沟通的内容与过程，主要包括：商务英语谈判与沟通的基本理论、商务谈判与沟通的形式与过程、商务谈判与沟通的策略与技巧、商务谈判中的书面沟通等。
目录
Part 1  ABC to Business Negotiation & Communication
Chapter 1  Fundamental Theories of Business Negotiation & Communication
Section Ⅰ  Introduction to Business Communication
1. Business Communication & Its Nature
2. The Role of Business Communication
3. Components of Communication
Section Ⅱ  Basic Concepts of Business Negotiation
1. Motivations of Business Negotiation
2. Implications of Business Negotiation
3. Elements of Business Negotiation
4. Characteristics of Business Negotiation
5. Types of Business Negotiation
Section Ⅲ  Practical Activities
1. Case Study
2. Role Play
3. Mini Negotiation
Negotiation Tips
Extended Activities
Chapter 2  Principles of Business Negotiation & Communication
Section Ⅰ  Principles of Business Communication
1. Clarity
2. Correctness
3. Conciseness
4. Completeness
5. Courtesy
6. Consideration
Section Ⅱ  Principles of Business Negotiation
1. Principle of Collaborative Negotiation
2. Principle of Interest Distribution
3. Principle of Trust in Negotiation
4. Principle of Distributive & Complex Negotiation
5. Win-win Principle
Section Ⅲ  Practical Activities
1. Case Study
2. Role Play
3. Mini Negotiation
Negotiation Tips
Extended Activities
Chapter 3  Process of Business Negotiation & Communication
Section Ⅰ  Forms&Approaches of Business Communication
1. Forms of Business Communication
2. The Five Planning Steps of Business Communication
Section Ⅱ  Procedure of the Negotiation
1. Pre-negotiation Stage
2. Integrative Bargaining Stage
3. Decision-making & Action Stage
Section Ⅲ  Practical Activities
1. Case Study
2. Role Play
3. Mini Negotiation
Negotiation Tips
Extended Activities
Chapter 4  Strategies & Background of Business Negotiation & Communication
Section Ⅰ  Background of Business Communication
1. Economic Systems
2. Political Systems
3. Legal Systems
4. Linguistic Systems
5. Social Customs Systems
Section Ⅱ  Strategies and Tactics of Negotiations
1. Choosing Suitable Style and Modes
2. Strategies of Pre-Strategies of Presentation
3. Strategies of Responsiveness
4. Offensive and Defensive Strategies
5. Strategies of Making Concessions
6. Towards Settlement
Section Ⅲ  Practical Activities
……
Part 2  Practical Business Communication
Chapter 5  Oral Communication in Business
Chapter 6  Written Communication in Business(1)
Chapter 7  Written Communication in Business(2)
Chapter 8  Electronic Communication
Part 3  Practical Business Negotiation
Chapter 9  Sales Negotiation
Chapter 10  Investment Negotiation
Chapter 11  Technology Trade Negotiation
Chapter 12  International Business Contract Negotiation
Part 4  Intercultural Business Negotiation & Communication
Chapter 13  Intercultural Awareness in Business Activities
Chapter 14  Different Culture and Business Negotiation
Key to the Exercises