标题：北京导游英语
图书信息
作者：杨昆、宋晓星、安锦兰 本教材提供参考答案和听力文字稿定价：35元印次：1-1装帧：平装印刷日期：2012-6-4
图书简介
本书从突出行业特点、实训特点以及培养应用型人才的总体目标出发，以学习者应用能力培养为主线，结合国际旅游业与北京旅游景点发展的新形势和新特点，依照英语导游服务场景、工作流程和工作要点，主要介绍北京英语导游应具备的专业知识和技能，注重“职业性、交际性、互动性、实效性和实用性” 本书融入了北京导游英语最新的教学理念，突出“以任务为导向，以学生为核心”的教育模式，教师的作用不再体现为系统地传授知识，而是“启发”和“指导” 学生自主学习，创造性地学习，从而能够充分提高学生的综合素质、业务水平、服务技能，尽快适应职业岗位。 本书既可以作为旅游职业院校旅游专业和英语专业的教材，也可以作为高等教育自学考试、成人教育、职业教育教材，以及旅行社从业人员的岗位培训和导游证考试辅导教材。
图书前言
旅游作为文化创意产业的核心支柱，在国际交往、丰富社会生活、促进经济发展、构建和谐社会、弘扬中华文化等方面发挥着越来越大的作用。旅游业已成为我国服务经济发展的重要产业，在我国经济发展中占有极其重要的位置。 作为中国旅游产业龙头城市的北京，奥运会的成功举办所带来的城市硬件和产业软件设施的大幅提升，为北京旅游业的跨越式发展提供了坚实基础。面向“十二五”，北京市将着眼世界一流，努力将旅游业培育成首都经济的重要支柱产业和人民群众更加满意的现代服务业，力争2015年实现“一、十、百、千、亿”的发展目标，即：创建国际一流城市，旅游产业增加值占全市GDP(国内生产总值）的10%以上，入境旅游收入超过100亿美元，入境游接待量超过1000万人次，国内游客达到2亿人次。北京将围绕“中国特色世界城市”的战略目标，打造中国入境旅游者首选目的地、亚洲商务会展旅游之都和国际一流旅游城市。 旅游人才是旅游发展的第一资源，英语导游人才更是北京旅游业发展的奇缺资源。国家旅游产业的快速发展，也对旅游人才提出了新的要求。今后培养的旅游人才应具备广博的知识、较强的人际交往能力和较高的外语水平，既要懂专业、又要具备高素质。为满足日益增长的旅游市场需求、为培养社会急需的旅行社专业人才，我们组织多所旅游院校、旅游专业的英语专业教师和具有多年从业经验的旅行社专职导游共同精心编撰了此教材，旨在迅速提高大学生和旅行社导游员的专业素质，更好地服务于首都旅游事业。  本书从突出行业特点、实训特点以及培养专业应用型人才的总体目标出发，”本书同时还遵循功能语言学的教学原理，采用任务型教学模式，注重语言技能与职业技能的结合，加大了语言的输出量，体现了“在做中学”的教学理念，注重强化技能培养。 本书融入了最新的教学理念，突出“以任务为导向，以学生为核心”的教育模式，教师的作用不再体现为系统地传授知识，而是“启发”和“指导” 学生自主学习，创造性地学习，从而能够充分提高学生的综合素质、业务水平、服务技能，尽快适应职业岗位。 本书由李大军进行总体方案策划并具体组织，杨昆主编并统稿，宋晓星、安锦兰为副主编。参编人员有：杨昆（第一、第二、第七和第八单元），安锦兰（第四、第六和第十单元），宋晓星（第十二、第十三单元），韩燕燕（第三单元），刘志红（第一、第五单元），李丰（第九、第十一单元），林群（第十四单元），杨昆、李瑶、董晓霞、李文洁、马瑞奇（附录）； 李晓新负责本书课件制作。 在编著过程中，我们翻阅了大量有关北京导游英语等方面的最新书刊资料，并得到了有关导游英语界专家教授和业务经理的具体指导，在此特别表示衷心的感谢。由于作者水平有限，书中难免存在不足，因此恳请专家和广大读者给予批评指正。
编者
随书光盘使用说明随书光盘根目录下包含Track01.cda~Track14.cda共14个音频文件，分别为本书14个单元的配套听力录音文件。将随书光盘插入计算机光盘驱动器后，可用Windows Media Player播放软件选取光盘根目录下的相关音频文件进行播放。
图书目录
Unit OneMeeting Guests at the Airport 
Learning Goals Lead?in Situational Conversations Conversation 1. Meeting a Tour Group at theAirportConversation 2. Meeting a Tourist at the AirportUseful expressions for a guideReading The Terminal 3 of Beijing Capital International
AirportCulture SalonA Survey of China ExercisesTips for Tour GuidesHow to deal with the checked baggage losses
(inbound flight)
Unit TwoServices En Route 
Learning Goals Lead?inSituational Conversations Conversation 1. On the Way to the Hotel (Ⅰ)Conversation 2. On the Way to the Hotel (Ⅱ)Useful expressions for a guideReading The Profile of BeijingCulture SalonConfucianism—the Essence of Traditional Chinese CultureExercisesTips for Tour GuidesHow to arrange the shopping for the tourists
Unit ThreeHotel and Food Service
Learning Goals Lead?inSituational Conversations Conversation 1. Check?in at a HotelConversation 2. Introduce Hotel Services and FacilitiesUseful expressions for a guideReading Chinese Culinary ArtCulture SalonFour Main Cuisines in ChinaExercisesTips for Tour GuidesHow to deal with the tourists? requests for changing food
Unit FourTian?anmen
—The Tour of the Biggest City Square
Learning Goals Lead?inSituational Conversations Conversation 1. Tian?anmen RostrumConversation 2. Tian?anmen SquareUseful expressions for a guide
Reading Commentary of Tian?anmen SquareCulture SalonYin?Yang and Five ElementsExercisesTips for Tour GuidesHow to deal with the tourists? passport missing 
Unit FiveThe Palace Museum
—The Tour of Imperial Palace
Learning Goals Lead?inSituational Conversations Conversation 1. The Meridian GateConversation 2. The Symbolism of the Architecture in thePalace MuseumUseful expressions for a guideReading The Out Court and Inner PalaceCulture SalonFengshui and the Traditional Chinese ArchitecturesExercisesTips for Tour GuidesHow to deal with the tourists? getting lost during sightseeing
Unit SixThe Summer Palace
—The Tour of Imperial Garden
Learning Goals Lead?inSituational Conversations Conversation 1. In the Palace AreaConversation 2. The Front Hill AreaUseful expressions for a guideReading The Introduction to Kunming LakeCulture SalonChinese GardensExercisesTips for Tour GuidesHow to prevent tourists from getting lost during sightseeing
Unit SevenThe Temple of Heaven
—The Tour of Imperial Altar and Temple
Learning Goals Lead?inSituational Conversations Conversation 1. The Hall of Prayer for Good HarvestsConversation 2. The Imperial Vault of HeavenUseful expressions for a guideReading The Introduction to the Circular Mound AltarCulture SalonSymbolism and Traditional Chinese ArchitecturesExercisesTips for Tour GuidesHow to deal with the sick tourists during the sightseeing
Unit EightThe Great Wall
—The Longest Defensive Project in the World
Learning Goals Lead?inSituational Conversations Conversation 1. The Great Wall at BadalingConversation 2. The Construction of the Great WallUseful expressions for a guideReading The Legend Story of Meng JiangnvCulture Salon“The Art of War” and Traditional Chinese Military ThoughtExercisesTips for Tour GuidesHow to deal with the injured tourists during the sightseeing
Unit NineThe Ming Tombs
—The Tour of Royal Tombs
Learning Goals Lead?inSituational Conversations Conversation 1. The Sacred Way of the Ming TombsConversation 2. Changling (Emperor Yongle?s Tomb) Useful expressions for a guideReading The Underground Palace of DinglingCulture SalonImperial Mausoleum Architecture and Feng ShuiExercisesTips for Tour GuidesHow to deal with a traffic accident during the tour
Unit TenBeijing?s Olympic Venues
—The Tour of Beijing Olympics
Learning Goals Lead?inSituational Conversations Conversation 1. National Stadium—Bird?s NestConversation 2. National Aquatics Center—Water Cube Useful expressions for a guideReading Olympic GreenCulture SalonChinese Dragon CultureExercisesTips for Tour GuidesHow to deal with a fire accident during the group?s stay in
the hotel 
Unit ElevenHutongs in Beijing
—The Tour of Hutongs
Learning Goals Lead?inSituational Conversations Conversation 1. Hutong Tour in Shichahai AreaConversation 2. The Mansion of Prince Gong Useful expressions for a guideReading Hutong and Siheyuan in BeijingCulture SalonPeking OperaExercisesTips for Tour GuidesHow to deal with the tourists? complaint about poor service 
Unit TwelveTour of New Landmarks
—The National Grand Theatre,the Capital Museum
and the Place
Learning Goals Lead?inSituational Conversations Conversation 1. The National Grand TheatreConversation 2. The Capital Museum Useful expressions for a guideReading Myriad Functions of the Capital MuseumCulture SalonChinese Traditional FestivalsExercisesTips for Tour GuidesHow to deal with the tourists? quitting group during the trip
Unit ThirteenTour of Culture and Art
—Liulichang, Nanluoguxiang and 798 Art District
Learning Goals Lead?inSituational Conversations Conversation 1. Liulichang Cultural StreetConversation 2. Nanluoguxiang Useful expressions for a guideReading The Contemporary Chinese Art Landmark — 798 Art DistrictCulture SalonReligions in ChinaExercisesTips for Tour GuidesHow to deal with missing tourists upon their arrival at
the airport
Unit FourteenSending Tourists off
Learning Goals Lead?inSituational Conversations Conversation 1. Checking out at a HotelConversation 2. Sending Guests off at the AirportConversation 3. Checking?in at the AirportUseful expressions for a guideReading Farewell SpeechCulture SalonChinese Zodiac InformationExercisesTips for Tour GuidesHow to deal with the incident of missing the airplane 
Appendix
References
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