标题：职通商务英语·综合教程
图书信息
出版社: 高等教育出版社; 第1版 (2010年7月1日)
平装: 180页
正文语种: 英语
开本: 16
ISBN: 9787040302394
条形码: 9787040302394
尺寸: 25.2 x 19.4 x 1.2 cm
重量: 422 g
内容简介
《职通商务英语?综合教程(1)》将商务专业知识和跨文化商务交际能力与英语语言运用技能结合在一起，以学生为中心、以商务为环境、以商贸岗位任务为路径、以商务交际为目的，由浅入深，循序渐进，通过对学生听、说、读、写、译等基本技能的全面训练，培养学生通晓商务技能，掌握英语知识以及在未来岗位中完成商务任务和商务交际的能力。
目录
Unit 1 Business Kaleidoscope
Section Ⅰ Lead-in 
Section Ⅱ Reading What Is Business？ 
Section Ⅲ Language Focus 
Vocabulary Business Concept 
Grammar Present Simple Tense 
Translation Business Activity 
Section Ⅳ  Business Writing Business Letters 
Section Ⅴ Listening & Speaking Expressing Opinions 
Section Ⅵ Business Etiquette Do's and Don'ts in USA 
Unit 2 Business Enterprise 
Section Ⅰ Lead-in 
Section Ⅱ Reading What Kind of Business Enterprise is Best for You？ 
Section Ⅲ Language Focus 
Vocabulary Company Structure 
Grammar Past Simple Tense 
Translation Management of an Enterprise 
Section Ⅳ Business Writing A Company Profile 
Section Ⅴ Listening & Speaking Presenting a Company 
Section Ⅵ Business Etiquette Manners 
Unit 3 Business Plan
Section Ⅰ Lead-in 
Section Ⅱ Reading Business Plan 
Section Ⅲ Language Focus 
Vocabulary Business Terms 
Grammar Future Tense 
Translation Business Plans 
Section Ⅳ Business Writing Agenda 
Section Ⅴ Listening & Speaking Holding a Meeting d
Section Ⅵ  Business Etiquette Business Meeting Etiquette 
Review 1-3 
Unit 4 Business Relationship
Section Ⅰ Lead-in 
Section Ⅱ Reading What Is Corporate Entertainment？ 
Section Ⅲ Language Focus 
Vocabulary Business Relationship 
Grammar Present Continuous Tense 
Translation Business Relationship 
Section Ⅳ Business Writing Business Cards & Business Greeting Cards 
Section Ⅴ Listening & Speaking Socializing 
Section Ⅵ  Business Etiquette Greetings and Introductions in Business 
Unit 5 Marketing
Section Ⅰ Lead-in 
Section Ⅱ Reading The Marketing Mix 
Section Ⅲ Language Focus 
Vocabulary The Four P's 
Grammar Modal Verbs 
Translation Marketing Process 
Section Ⅳ Business Writing Telephone Messages 
Section Ⅴ Listening & Speaking Business Telephoning 
Section Ⅵ Business Etiquette Telephone Manners 
Unit 6 Advertising
Section Ⅰ Lead-in 
Section Ⅱ Reading Advertising 
Section ⅢLanguage Focus 
Vocabulary Advertising Concept 
Grammar Comparatives and Superlatives 
Translation Product Description 
Section Ⅳ Business Writing A Short Product Description 
Section Ⅴ Listening & Speaking Presenting a Product 
Section Ⅵ Business Etiquette What Should the Salesperson Do？ 
Review 4-6 
Unit 7 Retail Business
Section Ⅰ Lead-in 
Section Ⅱ Reading Retail Trade 
Section Ⅲ Language Focus 
Vocabulary Retail Concept 
Grammar Countable and Uncountable Nouns; Articles 
Translation Business Activity 
Section Ⅳ Business Writing Business Memo 
Section Ⅴ Listening & Speaking Offering Help 
Section Ⅵ Business Etiquette Tips for Cross-Cultural Communication in Language 
Unit 8 Banking 
Section Ⅰ Lead-in 
Section Ⅱ Reading The Business of Banking 
Section Ⅲ Language Focus 
Vocabulary Banking Service 
Grammar Present Perfect Tense 
Translation Business Plans 
Section Ⅳ Business Writing Notice 
Section Ⅴ Listening & Speaking Giving and Asking for Advice 
Section Ⅵ  Business Etiquette Banking Etiquette 
Unit 9 E-Business
Section Ⅰ Lead-in 
Section Ⅱ Reading What is E-business？ 
Section ⅢLanguage Focus 
Vocabulary E-Business Concept 
Grammar Passive Ⅴoice 
Translation E-Business Activity 
Section 1ⅤBusiness Writing Email 
Section Ⅴ Listening & Speaking Making Suggestions 
Section Ⅵ Business Etiquette Business Email Etiquette 
Unit 10 Customer Service 
Section Ⅰ Lead-in 
Section Ⅱ Reading What Is Customer Service？ 
Section ⅢLanguage Focus 
Vocabulary Customer Service Concept 
Grammar Past Continuous Tense; Past Perfect Tense 
Translation Customer Service 
Section Ⅳ Business Writing Letters of Complaint; Adjustment Letters 
Section Ⅴ Listening & Speaking Dealing with Complaint 
Section Ⅵ  Business Etiquette Ten Commandments of Customer Service 
Review 7-1
Glossary