标题：中等职业学校教材·电子商务专业英语
图书信息
出版社: 高等教育出版社; 第1版 (2003年6月1日)
平装: 148页
正文语种: 英语, 简体中文
开本: 16
ISBN: 7040118297
条形码: 9787040118292
尺寸: 25.6 x 17.8 x 0.2 cm
重量: 299 g
内容简介
《电子商务专业英语(电子商务专业)》是为满足中等职业学校电子商务专业教学需要而编写的教材。《电子商务专业英语(电子商务专业)》涉及电子商务基础、远程医学、网上广告、网络营销、物流与配送供应链、数字钱包、电子资金转账、因特网接入方法、浏览器、防火墙、虚拟企业、客户关系管理、财务分析、处理器、WindowsXP、中国加入WTO议定书、电子商务示范法等多方面内容。课文实用、新颖，配有多幅英汉对照图片，练习题有多种类型并附参考答案。
《电子商务专业英语(电子商务专业)》适用于中等职业学校电子商务专业，也可供大专院校和电子商务应用人员参考。
目录
Lesson 1  What Is Electronic
Commerce？
New Words & Phrases
Specialized Terms
Notes
Exercises
Reading Material：Classification of E-commerce
Lesson 2  Web Used in Business
New Words & Phrases
Specialized Terms
Notes
Exercises
Reading Material：Mail Safe
Lesson 3 Telemedicine
New Words & Phrases
Specialized Terms
Notes
Exercises
Reading Material：How Can I See a Doctor on the Internet？ 
Lesson 4  Online Advertising
New Words & Phrases
Notes
Exercises
Reading Material：Advantages of Online Advertising
Lesson 5 Online Selling
New Words &  Phrases
Specialized Terms
Notes
ExerciSes
Reading Material：The Effectiveness of Your Marketing Campaigns
Lesson 6  Electronic Marketing Strategy
New Words & Phrases
Specialized Terms
Notes
Exercises
Reading Material：Point-of-Sale Software
Lesson 7  FedEX
New Words 8L Phrases
Specialized Terms
Notes
Exercises
Reading Material：Timely Del ivery
Lesson 8  Supply Chain Solutions of UPS
New Words & Phrases
Specialized Terms
Notes
Exercises
Reading Material：Keeping Customers
Lesson 9 Digital Wallets
New Words & Phrases
Specialized Terms
Notes
Exercises
Reading Material：Electronic Purse，ElectroniC Wallet
Lesson 10  Data Message and EDI
New Words & Phrases
Specialized Terms
Notes
Exercises
Reading Material：Electronic Funds Transfer（EFT）
Lesson 11 Internet Access Methods ISP、ANALOG Modems、ISDN、CABLE Modems and DSL
New Words & Phrases
Specialized Terms
Notes
Exercises
Reading Material：Cable Modems
Lesson 12  Myths About the Internet
New Words & Phrases
Specialized Terms
Notes
Exercises
Reading Material：Infrared Port
Lesson 13  Internet Explorer 6
New Words & Phrases
Specialized Terms
Notes
Exercises
Reading Material：Microsoft Windows Media Player
Lesson 14 Firewall
New Words & Phrases
Specialized Terms
Notes
Exercises
Reading Material：Could Firewall Protect against Viruses？
Lesson 15 Virtual Enterprise
New Words & Phrases
Specialized Terms
Notes
Exercises
Reading Material：Virtual Host Computer
Lesson 16  Customer Relationship Management
New Words & Phrases
Specialized Terms
Notes
Exercises
Reading Material：American Online（AOL）
Lesson 17  Financial Analysis
New Words & Phrases
Specialized Terms
Notes
Exercises
Reading Mater ial：Current Ratio，Quick Ratio
Lesson 18 Digital Camera
New Words & Phrases
Specialized Terms
Notes
Exercises
Reading Material：Digital Cameras and Video Device
Lesson 19 Windows XP
New Words & Phrases
Specialized Terms
Notes
Exercises
Reading Material：Fast User Switching
Lesson 20 Pentium 4
New Words & Phrases
Specialized Terms
Exercises
Reading Material：What’s New about
the Intel Pentium III Processor？
Lesson 21  Administration of the Trade Regime（1）
New Words & Phrases
Specialized Terms
Notes
Exercises
Reading Material：Preamble
Lesson 22  Administration of the Trade Regime（2）
New Words & Phrases
Specialized Terms
Notes
Exercises
Reading Material：General
Lesson 23  Introduction to the Model Law on Electronic Commerce
New Words & Phrases
Specialized Terms
Notes
Exercises
Reading Material：4A-1 04 Funds Transfer-Definitions
Appendix A Vocabulary
Appendix B  Reference Translations
Appendix C Keys to Exercises