标题：赛美特集团
关于赛美特集团
我们的服务有：
*联署网络营销 (Affiliate Marketing)
*社会媒体营销 (Social Media Marketing)
*搜索引擎管理（SEM&SEO）
*电子直邮营销 (eDM)
*多款先进的数字技术产品，可方便客户管理多渠道网络营销活动
赛美特的使命：“作为绩效提升专家，赛美特集团始终致力于帮助客户提升商业业绩、实现更高的投资回报率。我们深入了解客户业务，通过为其量身打造效果营销项目以及合理运用数字技术的方式，进一步提高客户整体竞争优势，竭力成为每一个客户的重要合作伙伴乃至客户的团队成员 。”
- 赵马修博士
赛美特集团主席兼首席执行官
赛美特对“效果营销”的理解：
赛美特认为，效果营销是通过为客户量身打造数字营销项目，并综合利用多种数字营销渠道等方式，以达到预期活动效果进而最终实现与企业的目标在线受众进行沟通、交流及互动的新型营销模式。
赛美特管理层
赛美特集团主席兼首席执行官—赵马修博士 （Dr. Mathew McDougall）
赵马修博士是全球知名的互动营销和在线营销分析专家，在互联网、无线、新媒体和软件方面有18年的专业经验，并曾在全世界12个国家有过成功的运营经验。在意识到中国市场对数字一体化广告解决方案的需求后，赵马修博士于2007年在中国北京成立了赛美特集团。赵马修博士毕业于英国威斯敏斯特大学（Westminster University, London），获得硕士学位，并于澳大利亚昆士兰科技大学（Queensland University of Technology）获得博士学位。
赛美特集团首席战略官—潘文博士 
正式加入赛美特前，潘文博士曾效力于全球领先的市场调研公司尼尔森公司长达3年之久，并担任旅游休闲研究负责人一职。潘文博士是国内旅游行业内知名的专家，其对包括旅游、休闲、传媒、零售以及金融等多个行业都拥有深厚的专业知识和独特见解。在过去的9年时间里，潘文博士一直专注于中国外境旅游研究工作，期间曾和多个国内国际著名品牌携手合作，她的专业发言及著作也被广泛引用并公开发表出版。此外，她还经常作为嘉宾受邀出席并在各大亚太地区的旅游行业会议中做嘉宾发言。潘文博士持有澳大利亚格里菲斯大学旅游市场营销专业的博士学位和昆士兰理工大学的商科硕士（市场研究方向）学位。
赛美特集团首席运营官—迈克·佩雷拉（Mike Pereira）
主要负责赛美特集团的运营管理、产品开发和产品推广。迈克·佩雷拉拥有丰富的传媒管理经验，在过去20年里一直于互联网传媒业从事公司战略、运营规划等管理工作。在加盟赛美特集团前，迈克·佩雷拉曾任职世界银行，主管商务规划和全球战略。迈克·佩雷拉毕业于哈佛大学肯尼迪政府学院（Harvard University‘s Kennedy School of Government），获公共管理专业硕士学位。
赛美特集团商务拓展及销售总裁—邹远
邹远女士全面负责管理赛美特集团的销售团队和业务拓展。在加入赛美特集团之前，邹远女士曾服务于顶尖的瑞士媒体集团PubliGroupe，并于2006年被派回国内任中国区传媒咨询总裁，开拓中国传统媒体咨询市场。邹远女士还曾供职于全球最大的管理咨询和技术服务巨头埃森哲咨询公司的洛杉矶分部，管理运作金融及电信领域客户的多个咨询项目。邹远女士持有英国剑桥大学工商管理硕士（MBA）学位。
赛美特集团工程部副总裁—杨晓刚
集团工程部副总裁杨晓刚先生拥有8年的数据分析、正规软件开发及软件过程评估经验。杨晓刚一直致力于互联网和数字营销技术的研究，同时带领集团的技术团队搭建包括广告投放，网络分析和声誉管理在内的众多一流技术平台。杨晓刚先生毕业于北京工业大学，获软件工程专业硕士学位。
About SinoTech Group
Founded in Beijing, China in early 2007, we have successfully expanded our business to become one of the largest independent digital performance marketing companies in China (employment size: more than 60 people), offering a suite of integrated performance-based digital solutions: 
*Affiliate Marketing
*Social Media Marketing
*Search Management (SEM & SEO)
*Email Marketing
*Technology for measurement of multi-channel digital marketing
"The mission of SinoTech Group is to help our clients improve their businesses and drive more ROI. Through our expertise in performance-based marketing programs and the application of digital technology, our commitment is to become an important and valuable team member of each and every client."
- Dr Mathew McDougall,
Executive Chairman & Group CEO for SinoTech Group
Our Understanding of Performance Marketing:
Performance Marketing in our terms is a process of collaborative customer engagement that leverages customized, digital programs across multiple online channels that deliver measurable results.
Management Team
Dr. Mathew McDougall – Group CEO & Executive Chairman
Dr. Mathew McDougall is recognized worldwide as a leading expert on online advertising and online marketing analytics. He brings 18 years of professional experience in Internet, wireless, new media, and software sectors. He has done business internationally in 12 countries and is seasoned in strategy, international sales and marketing, and general management. Dr. McDougall founded the SinoTech Group of companies in Beijing. 
Dr. Grace Pan – Chief Strategy Officer 
Prior to joining SinoTech, Dr. Pan was Head of Travel & Leisure Research of Nielsen China for over 3 years.She is a well-recognized expert on the China tourism industry encompassing travel, hospitality, entertainment, events, media, retail and finance. Previously, Dr. Pan had nine years’ experience in China outbound travel research, leading major projects in conjunction with numerous business partners. She is widely referenced and published, and has been featured as a keynote speaker at many Asia-Pacific tourism industry conferences. Dr. Pan holds a Ph.D in Tourism Marketing from Griffith University and a Master of Business (Research) from Queensland University of Technology.
Mike Pereira – Chief Operating Officer
As Chief Operating Officer, Mr. Pereira is responsible for operations, product development and product marketing. Mr. Pereira is a seasoned media executive, having worked for the past 20 years leading corporate strategy and operational planning in the Internet publishing sector. Prior to joining SinoTech Group, he held senior positions at the World Bank, Development Gateway, and Scholastic Inc. Mr. Pereira holds a Masters in Public Administration from Harvard University's Kennedy School of Government.
Yuan Zou – President, Media Consulting
As the President of Media Consulting, Ms. Zou is responsible for managing all sales and business development efforts in SinoTech Group. Prior to joining SinoTech, Ms. Zou was with Swiss based media group, PubliGroupe, and was sent over to China in 2006 to develop the consulting business in local market. Ms. Zou was also previously with the strategy practice of Accenture in Los Angeles, she was leading a number of client projects in the finance and telecom sectors. Ms Zou holds an MBA degree from the University of Cambridge in the UK.
Ellen Tien –Vice President, Consulting Services
Ms. Tien is responsible for Agency Partner Management. Ms. Tien is a seasoned media executive who has worked for the past 15 years in PR, Media and Internet. Prior to joining SinoTech Group, Ms. Tien led the Digital Consulting practice at Oglivy in China. Previously, she worked in Yahoo! Taiwan. Ms. Tien holds a Masters degree.
Rocky Yang –Vice President, Engineering
As VP Software Engineering, Rocky Yang draws on 8 years of experience in data analysis, formal software development methods and software process assessment. Mr Yang has been researching Internet and digital marketing technologies, while leading a technical team to architect and build systems such as ad serving, web analytics and reputation management. Mr Yang graduated from Beijing University of Technology with a Master Degree in Software Engineering.