Reviews of professor Alexander Mitchell

Rating: 5.0/5, difficulty: 4.0/5
Great professor with deep knowledge in the field of marketing. He scaled down the amount of assignments and readings for GBA6520 so it was just case studies every other week and 2 discussion posts for the whole semester. No midterm. Havent taken the final yet, he's been clear what to study. Easy to get B's in the class, but A's take a ton of effort

Rating: 2.0/5, difficulty: 4.0/5
Seemed like a good teacher until the finals. The material went from being hard but all accessible to almost the entire final being opinion based questions not from the lecture, study guides or the notes in the course content. Needless to say it was impossible to prepare for and dropped most people a letter grade or more in the class.

Rating: 1.0/5, difficulty: 1.0/5
I would advise you to stay away from this particular professor. He is an extremely tough grader and is very ambiguous about his grading rubric. He is inconsistent about the format of the assignments (particularly the quizzes) and alters it without any prior notice. A "quiz" takes WAY too much time to complete, and should be considered a case study.

Rating: 5.0/5, difficulty: 4.0/5
If you like marketing, you must take Dr. Mitchell's class. He is creative, inspirational, easy going and I have learnt a lot from his class. He is always fully prepared, tries best to deliver very high quality lecture, and gives plenty of time after class for further discussion. No textbook, quiz, or midterm, just cases, group projects and final.

Rating: 5.0/5, difficulty: 4.0/5
He's a tough grader and that's why his current average rating is under 3.5, people need to take responsibility for their own performance and stop blaming others (giving bad reviews for their low grade). Prof. Mitchell is a great professor, he actually teach, very patiently answering questions and emails, and he writes detailed feedback.