Reviews of professor Wenkai Zhou

Rating: 5.0/5, difficulty: 4.0/5
Do the work and you will feel rewarded. He will help you with the marketing plan project whenever you get stuck, but be prepared to answer specific questions because he will push your limits. Wenkai actually teaches and you could tell he takes teaching seriously. If you want to truly understand marketing, take him!!!

Rating: 5.0/5, difficulty: 3.0/5
He provided really good feedback for the written assignments.

Rating: 5.0/5, difficulty: 5.0/5
I never thought marketing involved so much analytics until I took marketing research. We had to design a questionnaire, distribute the questionnaire, collect data, and then analyze the data using SPSS. Dr. Zhou did an amazing job teaching this class, and for the first time, I felt like I've learned something practical and useful.