King of Retail 2
Release date: May 22, 2025
Developers: Freaking Games
Publishers: Freaking Games
Genres: Casual, Indie, Simulation, Strategy, Early Access
Categories: Single-player, Steam Workshop, Steam Cloud, Steam Leaderboards, Family Sharing
Supported languages: English, French, Italian, German, Spanish - Spain, Danish, Portuguese - Portugal, Russian, Arabic, Dutch, Polish, Portuguese - Brazil, Turkish, Simplified Chinese

JOIN OUR DISCORD ROADMAP Macromanagement Macromanagement builds out the scope of retail management to all-new levels! Store Automation is now in King of Retail 2, and with it, a host of Human Resource Management tools that keeps your employees on track. As you grow your business, you can step back and look at the big picture. Run multiple stores, and build your enterprise! Promote From Within! Your employees are ready for promotion! New roles are available in King of Retail 2. Promote Managers to run stores on your behalf and train the team under you Appoint Assistant Managers and Team Leaders to divide up tasks and departments. Train new Employees and promote them through the ranks. Build Multiple Stores! With Store Automation, you can diversify your businesses like never before. Buy and scale new properties, and assign teams to them. Stores will work on your behalf, with your Team's skills playing a critical role in store performance. About the Game King of Retail 2 is a structurally-deep, simulated retail management experience, built to give you the truest experience possible of being a retail entrepreneur. Everything, from floor space, to shelf stock to products carried, even wall designs and employee affect your store’s appeal, sales, and profitability. Simulated down to the finest detail, you’ll experience the challenges, decisions, and successes of a business owner, whether you start from the bottom or build up a bustling business empire! YOUR STORE, YOUR RULES Design stores from the ground up with King of Retail 2’s in-game design tools .  Customize store layout, building materials, textures, windows, and build a flow for your store to get customers in the door and through the shopping lines. Build stores as big as your ambitions. Add multiple levels to create huge shopping centres, and connect floors with elevators and escalators. There is no limit to the styles and designs you can incorporate into your store. AN EXPANSIVE WORLD TO CONQUER A fully realized city is yours for the taking. Your choice of location determines what types of customers are nearby, what they buy, and what their tastes are when shopping. Every building and every location within King of Retail 2 can be expanded into retail space. City layout and income levels play a factor in whether your next store will be a humble corner store, or a multi-level department store in the middle of downtown. As your stores grow, you can expand into new neighborhoods, and diversify your business model to tackle new markets, from street fashion to high-tech gadgets.  FULLY FUNCTIONAL TEAMS Hire, train, organize, and put your employees to work. Employees are independent workers and the backbone of your business., with their own behaviours, habits, and interests.   Poor employees are a drain on your bottom line, neglect their duties, and pull poor sales, while good employees can be promoted, mentored, and eventually given the responsibility of managing stores on your behalf. Whether you’re an entrepreneur who likes to do the dirty work alongside the team, or a big-thinker who knows how to delegate, your employees are there to build your business and bring the world of King of Retail 2 alive . FROM CONCEPT TO PROFIT Customize, stylize, and upload your designs to define your brand.  King of Retail introduces powerful in-game design tools for store, shelf, and more. With Steam Workshop integration, you can upload, share, and explore new designs for your store directly from the game. Concepts are a new addition to King of Retail 2 that allows you to break up your businesses into brands with their own visual identity, style, and reputation. WHAT ELSE IS IN KING OF RETAIL 2? King of Retail 2 is taking retail management to the next level with never-before-seen depth and breadth of gameplay that will pull you fully and completely into the retail experience. A fully simulated retail experience, from Corporate HQ down to Point-of-Sale! A complex behavioral system for customers and employees, giving them preferences and habits, leading to realistic outcomes in the workplace. A fully simulated retail world, with local trends and preferences, market forces and seasonality to account for in your business strategy. Customisable Concepts, or unique brands tied to your business. Create your own logos, perfect your style, and diversify your corporate offerings. A fully-featured in-game Display Designer.