What in HELL is Bad?
Release date: Jun 13, 2025
Developers: Prettybusy Co., LTD
Publishers: Prettybusy Co., LTD
Genres: Simulation, Free To Play
Categories: Single-player, In-App Purchases
Supported languages: English, Spanish - Spain, Japanese, Simplified Chinese, Traditional Chinese

Descend into a devilishly romantic war between Heaven and Hell in What in Hell is Bad?, an immersive otome strategy game where love burns hotter than fire and danger lurks behind every kiss. Play as the last descendant of Solomon, bound by fate to seven alluring demon lords and the legendary 72 demons of Hell. Trapped in a world where angels wage war, devils scheme in shadows, and your heart becomes the ultimate battlefield, you must form pacts, awaken power, and navigate a web of forbidden desire. Command powerful units in real-time tower defense battles. Unlock intimate full-voice scenes. Touch, tease, and grow closer to your demon companions with every interaction — even as Heaven plots your downfall. This is more than a game of love. It’s a fight for the soul of Hell itself. KEY FEATURES 🔥 Sinful Romance Meets Strategic Combat – Experience an intense blend of real-time tower defense and otome storytelling. Every battle and every choice draws you deeper into a twisted love story. 😈 Seven Devilishly Handsome Demon Lords – From the prideful Lucifer to the lazy but seductive Belphegor, fall for a cast of unforgettable lords each representing one of the seven deadly sins. 🔮 Summon the 72 Demons of Solomon – Build your army from legendary infernal beings and lead them into stylish, fast-paced battles against angels and rivals alike. 💋 Touch, Tease, and Tempt – Get closer to your chosen demon through interactive touch mechanics and unlock scenes that are fully voiced and filled with temptation. 🌌 A Dark Fantasy Like No Other – Unfold a story of forbidden pacts, tragic secrets, and unexpected tenderness in a war-torn realm where even Hell can be beautiful. 


Notes: 1. This game may contain content not suitable for all ages. This includes general adult content, and may feature nudity, sexual content, kidnapping, and bondage-related material. Characters wearing sexualized clothing are included in this game. 2. Adult content is unlocked through certain in-game illustrations obtained by clearing battle stages, as well as through content accessible via the Secret Club menu after acquiring an L-grade character.