NAICS code: 541910 — Marketing Research and Public Opinion Polling
2022 NAICS code: 541910 — Marketing Research and Public Opinion Polling
Industry description: This industry comprises establishments primarily engaged in systematically gathering, recording, tabulating, and presenting marketing and public opinion data.

Illustrative Examples:

Broadcast media rating services
Political opinion polling services
Marketing analysis or research services
Statistical sampling services
Opinion research services


Cross-References. Establishments primarily engaged in--

NAICS hierarchy: 54 Professional, Scientific, and Technical Services > 541 Professional, Scientific, and Technical Services > 5419 Other Professional, Scientific, and Technical Services > 54191 Marketing Research and Public Opinion Polling

ExioML sector: Other business services (74)
Region: US, year: 2022
Value added: 2061953.3722 M.EUR
Employment: 13585.1834804 thousand persons
GHG emissions: 29023033460.9 kg CO2 eq.
Energy carrier net total: 1444103.87771 TJ
Carbon intensity: 0.014075504253490414

Companies in this industry:

Company: Westat Inc
Westat is an employee-owned professional services firm that delivers high-quality research and information services that contribute to improvements in health care, education, and many other program areas.

Company: Gartner Inc
Gartner, Inc. is an American technological research and consulting firm based in Stamford, Connecticut, that conducts research on technology and shares this research both through private consulting as well as executive programs and conferences.

Company: Advisory Board Company
The Advisory Board Company is a Washington, D.C.-based public company that provides best practices research and hosts seminars for 2,500 health care industry members, including hospitals, insurers, pharmaceutical companies, and biotech firms.

Company: ABT Associates Inc
Abt Associates Inc. provides research, consulting, and technical assistance services. The Company offers services in the fields of social policy, clinical trials, economic and health policy, international development, research and evaluation, data collection and management, and strategy planning.

Company: Research Triangle Institute
Research Triangle Institute, trading as RTI International, is a nonprofit organization headquartered in the Research Triangle Park in North Carolina, USA. RTI provides research and technical services.

Company: Unicom Global Inc
Unicom Global Inc operates as a software company. The Company offers software solutions, professional services, product procurement, and system integration services.

Company: Refinitiv US LLC
The Company offers news in the areas of financial, legal, tax and accounting, risk management, and government. Thomson Reuters Markets serves customers worldwide.

Company: Scientific Research Corp
Scientific Research Corporation is an advanced engineering company providing state-of-the-art solutions in defense, federal, global, and cyber and intelligence markets. Since 1988, we have provided innovative, cost-effective technology solutions for air, land, sea, and cyberspace applications.

Company: Southwest Research Institute
Southwest Research Institute is an independent, nonprofit, applied research and development organization. The staff numbers approximately 3,000 professionals specializing in the creation and transfer of technology in engineering and the physical sciences. Research volume for fiscal year 2021 was nearly $726 million.

Company: Ipsos-Insight LLC
Ipsos-Insight, Inc. provides market research services. The Company offers market strategy and understanding, innovation, creative excellence, brand health tracking, retail and consumer intelligence, retail performance, public affairs, corporate reputation, and social intelligence analytics solutions.

Company: Iqvia Inc
provides healthcare research services. The Company offers analytics, technology solutions, and clinical research services to the life sciences industry which helps them in the clinical development and commercialization of medical treatments that improve healthcare outcomes for patients.

Company: Acn Holdings Inc
It provides telecommunications, energy, merchant services and other services, depending on the country, through a network of independent sellers who also can recruit other sellers.

Company: Information Resources Inc
Information Resources, Inc. (IRI) uses industry-leading research and analytic techniques to provide data across 20 countries. Periodic assessment of key consumer dynamics (scorecards). Monitor changes in the marketplace.

Company: Acnielsen Corporation
ACNielsen Corporation delivers market research, information, and analysis to the consumer products and services industries. The Company also conducts media measurement and related businesses, including its television audience measurement business.