The Rocky and Bullwinkle Show remained in syndicated reruns and was still available for local television stations through The Program Exchange as late as 2016 ; WBBZ - TV , for instance , aired the show in a strip to counterprogram 10 PM newscasts in the Buffalo , New York market during the summer 2013 season . The underlying rights are now owned by Universal Pictures , which holds the library of predecessor companies DreamWorks Animation and Classic Media , and who in turn with copyright holder Ward Productions forms the joint venture Bullwinkle Studios , which manages the Rocky and Bullwinkle properties ; Universal 's purchase of Classic Media coincided with The Program Exchange 's shutdown .

Question: who owns the rights to rocky and bullwinkle
Answer: Universal Pictures