In publishing , art , and communication , content is the information and experiences that are directed towards an end - user or audience . Content is `` something that is to be expressed through some medium , as speech , writing or any of various arts '' . Content can be delivered via many different media including the Internet , cinema , television , smartphones , audio CDs , books , e-books , magazines , and live events , such as speech , conferences and stage performances .

Question: a synonym for the content component of communication is
Answer: information