分析以下文本，识别出主题和关键点。
Innovation is crucial for companies to stay competitive in the market. By constantly evolving and introducing new ideas, businesses can create unique products and services that differentiate them from their competitors. However, innovation can be a risky process, and companies need to carefully weigh the potential benefits and risks before investing resources in new ideas.
主题：创新对公司的竞争力至关重要，但需要谨慎评估风险和潜在收益。

关键点：
- 创新可以帮助公司创造独特的产品和服务，提高竞争力。
- 创新过程存在风险，需要谨慎评估收益和风险。
- 公司应该不断进化和引入新的想法，以保持竞争力。