给定一篇英语短文，要求对这篇文章进行简要的阐述和概括性的评论。
原文：The rise of social media has had a profound impact on the way we communicate, not just in our personal lives, but in business as well. Companies are using social media platforms to reach customers and promote their brands, while employees are using social media to collaborate and share ideas. While there are definitely risks associated with social media use, its benefits are undeniable.
这篇文章讲述了社交媒体的崛起对我们的沟通方式产生了深远的影响，不仅在个人生活中，而且在商业中也是如此。文章指出，企业利用社交媒体平台接触客户、推广品牌，而员工则通过社交媒体协作和分享想法。虽然社交媒体的使用存在风险，但其利益是不可否认的。

这篇文章简洁明了地概述了社交媒体的影响，呼吁我们应该在使用社交媒体时慎重考虑利弊，以更好地利用其优势。同时，文章也提醒我们要注意社交媒体使用中的风险。