给你一段文本如下：With the rise of e-commerce, more and more online shops are popping up. And with the COVID-19 pandemic, online shopping has become more popular than ever. But how do you ensure that your online shop stands out from the competition? One way is to optimize your website for search engines. This is known as search engine optimization, or SEO.

SEO involves optimizing your website's content, structure, and design to make it more visible to search engines like Google. The goal is to have your online shop appear on the first page of search results when someone searches for a product or service related to your business.

To do this, you need to research relevant keywords and phrases that people are searching for, and include them in your website's content, metadata, and URLs. You also need to optimize your site's structure and navigation, and ensure it loads quickly and is mobile-friendly.

It's important to note that SEO is a long-term strategy and requires ongoing effort to maintain and improve your rankings. However, the benefits are worth it: higher visibility in search results means more traffic and potentially more sales for your online shop.，总结其中的关键词。
e-commerce, online shopping, COVID-19, search engine optimization (SEO), keywords, metadata, mobile-friendly, long-term strategy.