「天猫·双11」再创新高：成交额2530亿，

据阿里巴巴集团官方消息，2020年11月11日天猫双11成交额2530亿人民币，与去年同期相比增长约26%。此外，双11期间有超过470个品牌销售额突破了10亿元，且总共有31个品牌成交额破百亿，其中5个品牌成交额破200亿元。数据显示，全球有超过250个国家和地区的消费者参与了这次盛会，创下了历史新高。

值得一提的是，在2020年双11期间，包括奢侈品牌在内的品牌产品成为热门。据官方数据显示，具有品牌认同感和品质保障的消费者比例提高，消费者对品质、产品“内涵”的追求加强。同时，线上购物已经成为当下消费者首选方式之一，数据显示，移动端成交金额占比超过80%。

阿里百域旗下的平台天猫，是国内重要的B2C购物平台之一。自2009年起每年的“双十一”购物狂欢节已经成为中国电商年度营销大戏之一。
基于以上这段文本，重新叙述一遍。
Chinese e-commerce platform, Tmall, which is owned by Alibaba, has achieved a new record in sales during its annual Singles' Day shopping festival, reaching a total of 253 billion yuan (approximately $38.4 billion) in sales on November 11, 2020. This is an increase of about 26% compared to the same period last year, with more than 470 brands generating over 1 billion yuan ($152 million) in sales. Over 250 countries and regions participated in the event, with over 80% of sales coming from mobile devices. The festival also saw a surge in demand for luxury brands, with consumers increasingly valuing quality and product substance. Tmall has been hosting the Singles' Day shopping festival since 2009, and it has since become one of the largest annual e-commerce events in China.