编辑一篇新闻报道，改进语言质量和结构。
以下新闻报道：
   "Yesterday, the company announced a new initiative aimed at increasing sales. The initiative involves a number of changes to the sales process and is expected to begin next quarter."
The company unveiled a new sales initiative yesterday, aimed at bolstering revenue. Set to roll out next quarter, the plan promises to bring significant changes to the existing sales process.