email_body: John,  Jeff and I had many excellent meetings with your team and received a very= =20 good run down of their businesses.
  We went out to dinner with the key=20 players and I think they understand our new vision and they appeared to be= =20 fired up.
  As a follow-up to those meetings and our QBR,  Jeff and I would= =20 like you to prepare a more definite business plan for the future.
  This will= =20 represent your way forward for the remainder of 2000 and then 2001.
  We wou= ld=20 like some additional pieces to your previously thoughts as well.
  Listed=20 below are a few of the issues that we would like you to address and include= =20 in your plan.
  Also listed below are key items that were included in your "w= ay=20 forward" pieces of the QBR.=20  Once this is done, we will present it to Mark Frevert and then the other CE= Os=20 in the wholesale group so that everyone knows where we are going and what o= ur=20 plan is to change this part of our company.
  Your vision of the future Present historical total earnings from the group as a whole and by individu= al=20 groups (on 2 pages only).
  Steps to grow your group to achieve our initial= =20 discussions of big earnings leaps.
  2001 - $200 mm and how to become a real= =20 player in the business and get to a $500 mm business Timeline to accomplish your goals and vision Identify and address the leadership issues in your business.
  Identify not= =20 only how you think it should be organized and the resources that will be=20 required but also who else you need to get you there.
  =20 SWOT analysis as a group and by each business Specific obstacles that need to be addressed to achieve your vision and goa= ls Identify potential assets needed to accomplish the desired growth.
  Storage= =20 facilities and control of information keeps coming up as a possible way to= =20 gain a competitive advantage.
  Could we purchase and/or build key storage= =20 facilities and use info.
  like we do in gas.
  Could we  buy space in the key= =20 areas around the world?
  EOL;  Although I realize many people in your group may have a different vie= w,=20 EOL is a way to gain (or attempt to gain) a competitive advantage in an are= a=20 where we do not have it.
  Identify your plan and action steps to lever EOL= =20 and get people to really use it and put out many products and tight spreads= .
  =20 I also want to begin really monitoring the percentage deal flow for the=20 traders  and they need to realize that we are doing so.
  How do we do 1,000= =20 trades a day on EOL?
  Resources - how do we attract top talent since we don't offer a piece of th= e=20 book?
  What kind of packages would it take to attract that talent?
  Could we= =20 attract younger talent and put with associates and analysts?
  What=20 compensation issues do we need to address?
  Technology - Could we uses satellite photos to monitor ships to see if=20 deliveries will be on time in low storage level areas?
  Is there other=20 technology out there that will help you?
  Information Technology - identify specific needs with prioritization.
  Is= =20 Project Thunderball the answer?
  Singapore - How do we make them real players and more effective in the=20 market?
  Do we have the right people and trading staff there?
  Should we team up with FPL and let them trade resid on EOL?
  Is this a way = to=20 jump back into the resid market?
  Please present and take Jeff and I through your plan by Sept. 13th.
  Thanks and if you have any questions about the process and what we are=20 looking for, please don't hesitate to discuss with both of us.
  Mike=20    Listed below are some of the  specific goals and ideas from your QBR.
  Goals ?
  Become the #1 Global Products Trading Co both physically and financially = by=20 exploiting strengths in key products - Distillates - Petchems/Plastics & NGL=01,s - Gasoline & Components - Financial Crude ?
  Expand and control E-Space - EOL Trading & Marketing Teams ?
  Dominate ARB market - Establish strategic storage in key markets ?
  Develop Research group to support trading ?
  Capitalize on key acquisitions to strengthen and support trading activity   The Way Forward (Petchems/Plastics) ?
  Establish step change in the business through EOL ?
  Trading Financial/Physical Naptha ?
  Strategic storage in Rotterdam, Singapore ?
  Strategic investments and/or offtake agreements ?
  Distribution market ?
  Explore financing arrangements, acquisitions ?
  Refine product portfolio - Refinery chemical streams ?
  Penetrate spot market   The Way Forward (LPG=01,s) ?
  Begin trading S.E.
  Asian Market ?
  Restructure or exit Cremona ?
  Expand into Naptha Asia Pacific ?
  Access to USA import/export ?
  Offer all financial/physical products online   The Way Forward (Products) ?
  #1 Physical ARB player ?
  Develop/Expand Transatlantic gasoline business ?
  Naptha supply S. America ?
  4 - 6 new traders - Naptha, Resid.
  ?
  Expand EOL & Marketing   The Way Forward (Crude) ?
  One new trader - Houston ?
  Penetrate the physical market - Structured offtake/supply agreements as trading bases ?
  Develop EOL Crude Team - New products (grades) - LLS, HLS, WTS, Bowriver ?
  Posting Plus (P+) ?
  Options - Increase counterparty base - Access to additional e-commerce platforms   EOL/Marketing/Origination ?
  Build Marketing & EOL teams within the book ?
  Use origination to support commercial functions - Trading, Marketing & EOL ?
  Pricing - Tightest tradeable spreads ?
  New Products - Spreads, Option, Other Commodities ?
  New Counterparties - Key to liquidity & growth ?
  Drive Platform to become the Hub - Physical partner =20 - Synergistic Platforms ?
  Houston Street, Brent Broker, Red Meteor, eNymex ?
  ChemConnect, ChemMatch, Envera, Elemeca - Our own bricks & mortar - Shipping & operations   Man Power Requirements ?
  Petchems - Two Aromatic traders - Two associate/analyst ?
  LPG=01,s - One analyst - EOL support ?
  Group - M & A Expert & Support =01) 2 - Research Group - 3 ?
  Total - min 30 people   Man Power Requirements ?
  Crude Oil - One International Trader - Two to three associate/analyst ?
  Products - Two to four Resid traders - One to two Distillate traders - Two Naphtha traders - One Gasoline trader - Four to six associate/analyst
  
subject_line: Crude and products business plan
  