chewing gums appeal to a younger demographic Wrigley started with Vassar and lotta governments by NUMBER_TOKEN at the World's Columbian Exposition introduced a sweet fruity flavor that is still one of the big names in the chewing gum business today juicy fruits more on where exactly the juicy juicy fruit is supposed to come from in the bonus facts in just a bit a few months later he rolled out Wrigley's spearmint for the rest of the decades and into the NUMBER_TOKENth century William Wrigley wore his promoter hat with a figure traveling across the country again and again he didn't discontinue the premium off as though combining gum with other items like lamps pocket knives fishing tackle and measuring scales understanding that purchasers bought gun impulsively he also proposed placing the gum display cases in a place that is very familiar to us today beside the checkout counter and retailers agreed by NUMBER_TOKEN when the country was grappling with a financial crisis and other gun manufacturers were cutting costs Wrigley literally betters life savings on the then fledgling company mortgaging everything he owns and buying two hundred and fifty thousand dollars about six point two million dollars today worth of advertising this was the springboard from which he launched his company to nationwide fame his competitor sales stagnated while his sword with Wrigley's spearmint sales alone jumping to more than a million dollars a year following the ad blitz in total the general sales for the company left from NUMBER_TOKEN thousand to three million dollars which is about seventy five million dollars today Wrigley didn't stop there he bought out Zeno in NUMBER_TOKEN and by NUMBER_TOKEN grabs the title as one of the biggest advertisers in the country but he wasn't just using billboards and other traditional forms of advertising for instance in a huge marketing and sales frenzy Wrigley mailed free gum to every address listed in US telephone directories later he adopted a similar strategy by sending two sticks of gum to every child on his or her second birthday all total Wrigley sticks of gum which now included the newly introduced double mint flavor were shipped to over NUMBER_TOKEN mm dresses in NUMBER_TOKEN and to about NUMBER_TOKEN million homes in NUMBER_TOKEN also in NUMBER_TOKEN Wrigley hired writers to rewrite various mother Goose rhymes such that they advertised Wrigley's gum and then ultimately gave away a whopping NUMBER_TOKEN million copies of this book the free sample thing is there Wrigley's absolute master of this Visenya Wrigley I wanted to offer stock to his employees so he took the company public capping off a remarkably successful career Wrigley became chairman of the board and turned the presidency over to his son Philip in NUMBER_TOKEN ultimately passing away in NUMBER_TOKEN at the age of NUMBER_TOKEN with an estimated net worth of NUMBER_TOKEN million dollars or about NUMBER_TOKEN million dollars today now just before we get into the bonus facts I want to mention another channel that I host called mega-projects which uses channel all about unsurprisingly mega-projects mankind's greatest achievements I take a look at incredible buildings project structures and a whole lot more whether it's the world's most impressive skyscrapers the International Space Station Chernobyl's new sarcophagus I cover it all well not literally all of it that would be impossible we cover a lot of stuff twice a week so if you think that could be for you please do hop over to that channel and subscribe there is a link in the description and let's get into that
START_SELFPROMO_TOKEN now just before we get into the bonus facts I want to mention another channel that I host called mega-projects which uses channel all about unsurprisingly mega-projects mankind's greatest achievements I take a look at incredible buildings project structures and a whole lot more whether it's the world's most impressive skyscrapers the International Space Station Chernobyl's new sarcophagus I cover it all well not literally all of it that would be impossible we cover a lot of stuff twice a week so if you think that could be for you please do hop over to that channel and subscribe there is a link in the description END_SELFPROMO_TOKEN