world both businesses and individuals will be able to sell goods and services within the metaverse think of your favorite brand selling digital goods within the metaverse like for example louis vuitton might be selling a digital bag that your digital avatar can hold i'm sure users will also be able to create their own small businesses too within the metaverse so for example a popular business started in almost every type of online multiplayer game is usually a user ran casino so in this way attention is being monetized and the more attention that goes into the metaverse the more opportunities for transactions are going to happen the third feature is that there's going to be unlimited potential for user created content so while there will certainly be corporations and businesses creating experiences and content within the metaverse individual users will have a large influence over the majority of the metaverse's content a user-created content model also allows the metaverse to be highly scalable and always be relevant to the latest trends in addition to user-created content many companies such as nike and microsoft have already jumped aboard the growing hype surrounding the metaverse in late october nike filed seven trademarks with the u.s patent office for basically downloadable virtual goods retail store services featuring virtual goods non-downloadable virtual footwear etc so we can already see some institutional adoption from companies for digital goods within the metaverse and that actually brings me to my next point number four which is everything will be compatible and span both the digital and physical environments so augmented reality and virtual reality are going to be crucial parts of the metaverse now what comes to mind right now is amazon's ar view with amazon's ar view customers can preview products in their home virtually before they complete their purchase this concept isn't so foreign to us right now but it could be very well present in the metaverse another interesting application is that in the metaverse goods will be tradable with other goods using the same platform regardless of community or branding for example imagine a universe where you could trade something like a valuable fortnight skin for something that goes in your digital home maybe like a digital couch basically all barriers are going to be brought down and that's what the metaverse is about all right so now that you know a little bit about the metaverse how can we invest in the metaverse especially now because it is still quite early the metaverse is probably still a few years away but there are going to be companies and stocks that are going to be vital to its growth first let's talk about the market opportunity now according to bloomberg intelligence the global metaverse market could reach NUMBER_TOKEN billion dollars by NUMBER_TOKEN. now you can also add on the opportunity of metaverse infrastructure in the market opportunity so firms such as round hill investments project a NUMBER_TOKEN trillion opportunity by NUMBER_TOKEN if you add all those together to give you some context here the entire energy category has a market cap of NUMBER_TOKEN trillion dollars and the entire real estate market is worth about NUMBER_TOKEN trillion dollars whether or not the metaverse actually grows to that big of a size time will actually tell we're not too sure there are two main ways of investing into the metaverse for now number one you could invest in the content creation side or the infrastructure side of the metaverse is number two if you're looking for an easy all-encompassing investment into the metaverse you could just buy an etf so i know that round hill investments offers an etf called the meta etf which is designed to offer you exposure to companies that are actively involved in the metaverse
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