from them or to justify their pricing choices and another thing before i get too deep into this video just know that i'm excluding people that are small businesses in the sense of buying lip glosses off aliexpress putting their small business name on it with like a label maker and charging six times the amount they bought the product for when i say small businesses i am actually referring to people that hand make items and sell them not what's essentially drop shipping with extra steps so let's get into why small businesses are essentially ruining their own businesses before we move forward in the video let's take a quick second to talk about today's sponsor atlas vpn atlas vpn is our first returning sponsor so welcome back missed you guys you guys should already know by now but if you don't using a vpn basically changes the location of your ip so for instance if you use it in america you can change it to go to germany and doing this helps you with things like accessing different streaming services libraries to watch shows or movies that aren't available in your country you can also use it to protect yourself from people that are trying to access your personal information whenever you use public wi-fi and it can also help with price discrimination based on your location if you use a vpn like atlas you can find lower prices for things like flights hotels and even some subscription services and also using a vpn is good for avoiding targeted ads plus atlas vpn has something called the data breach monitor how that works is by inserting your email address the tool scans the internet to see if it ended up in any recorded data breaches or data dumps that includes emails names passwords other sensitive information you can get atlas vpn on any device any iphone android computer whatever it is even tvs and right now they're running a huge discount on their three year plan making it just a dollar and NUMBER_TOKEN cents per month with a NUMBER_TOKEN day money back guarantee the deal won't last for long so be sure to check it out by clicking the link in the description below thank you so much to atlas vpn for sponsoring this video let's get back into it a lot of the conflict between small businesses and the general public is pricing small businesses tend to be more expensive than mass department stores or already well-established brands and that's because the small business owner does need to overcharge at least a little bit to cover the cost of production the time it takes to make the product etc unlike something being produced by a company like mattel where the product is mass produced in an assembly line the small business owner is usually the only employee or they'll only have a handful of employees helping them as they hand make your product which will understandably take a while it is more expensive but you're paying for high quality craftsmanship and you're supporting an artist the issue arises when small businesses get too defensive of their prices when they're critiqued or when they feel entitled to your money in defense of the small business if you as a customer think that something is priced too high don't buy it it's that simple but to critique the small business this is where you guys mess up your own image really if you think that your prices are accurate for the amount of time and effort you put into creating your product then you don't need to fight for your life in the comment section of your own video or make those cringe songs about you not owing
START_SPONSOR_TOKEN we move forward in the video let's take a quick second to talk about today's sponsor atlas vpn atlas vpn is our first returning sponsor so welcome back missed you guys you guys should already know by now but if you don't using a vpn basically changes the location of your ip so for instance if you use it in america you can change it to go to germany and doing this helps you with things like accessing different streaming services libraries to watch shows or movies that aren't available in your country you can also use it to protect yourself from people that are trying to access your personal information whenever you use public wi-fi and it can also help with price discrimination based on your location if you use a vpn like atlas you can find lower prices for things like flights hotels and even some subscription services and also using a vpn is good for avoiding targeted ads plus atlas vpn has something called the data breach monitor how that works is by inserting your email address the tool scans the internet to see if it ended up in any recorded data breaches or data dumps that includes emails names passwords other sensitive information you can get atlas vpn on any device any iphone android computer whatever it is even tvs and right now they're running a huge discount on their three year plan making it just a dollar and NUMBER_TOKEN cents per month with a NUMBER_TOKEN day money back guarantee the deal won't last for long so be sure to check it out by clicking the link in the description below thank you so much to atlas vpn for sponsoring this video let's get END_SPONSOR_TOKEN