you figure out what kind of value you provide and so an easy way to build the right sort of audience is to like when when you're starting from scratch and building your thing to build it in public ie to document the journey of building your thing and so if i were to start any new business from scratch or a youtube channel or a blog or a book or of any kind of venture i would be documenting the process and like writing down or maybe even making youtube videos or blog posts about what it's like to do that what resources i'm using what interesting things i've learned every time i read a book that helps me with my business i would be summarizing the key insights from that book that really helped me and putting it out for free out there on a blog and then sharing the link on twitter or my facebook page or my instagram page or anything that helps get the word out that hey this is me i'm building in public and you can follow along for the journey if you like that leads us on to principle number two which is to provide value first and do not expect quick returns let's hear from one of my mentors from afar gary vaynerchuk on this point i was very focused on leveling up and i really believe the one great piece of advice if you want to take anything from this talk is we have to start realizing that giving and doing things in business without expectation of return from the other individual is probably the greatest leverage that you could ever deploy in your business life though it is extremely rare in today's business environment and it has absolutely been the bedrock of what has allowed me to win and so what gary's saying here basically is that provide value without the expectation of anything in return and so while building my business i'd be providing value as we're going to talk about in the steps but i'll also be building in public documenting my journey and all of this would be without the expectation of anything in return i would not be trying to sell anything to my audience i wouldn't be trying overly hard to be pushy and get them to sign up to my mailing list i would be creating this value creating this content without the expectation of anything in return and really by doing that as a side effect i'm going to build up an audience of people who know like and trust me alongside and principle number three is that whatever i'm doing i'd want to target a market that's filled with people that i actually care about so for example if it was me the market i'd be targeting is youtubers creators bloggers these sort of like creative entrepreneur type people on the internet and i'd be trying my best to build a business around that specific audience i wouldn't particularly try and build a business for new moms because i have no experience of what it's like being a new mum but i've got friends who are new mums who are very very familiar with that audience who love hanging out with new mums and therefore it would make sense for them to build a business around that particular audience and there's a really nice quote from steve jobs where he talks about this idea of passion people say you you have to have a lot of passion for what you're doing and it's totally true and the reason is uh is because it's so hard that if you don't any
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