hello internet welcome to food theory did you know that the fda recommends three episodes of food theory a day to maintain a healthy diet it could be true and the first step in that health journey is of course subscribing now then if the cold open didn't already beat you over the head with this concept today we're talking about being basic but not with uggs and pumpkin spice lattes and picture of me and my bikini with my bow on vacay we're talking about the health effects of alkaline water you've all heard of ph right that topic that you blocked out of your mind sometime after high school chemistry class but somehow keeps coming up in dove commercials well ph is a measure of how acidic or basic something is on a scale acidity or low ph means that there are a lot of free hydrogen ions floating around in a solution in fact the letters p and h literally stand for potential hydrogen or power of hydrogen that's existing in the solution more ions means higher acidity and a lower ph fewer ions means more alkalinity and a higher ph and the word used to describe that condition is of course basic hence all the bad puns don't worry you're not going to need to know all the ins and outs of that science stuff in order to understand today's episode what you do need to know to understand today's episode is that water companies are banking on the fact that you don't understand all the details of that sciency stuff you see water is big business reports show americans spending anywhere between NUMBER_TOKEN and NUMBER_TOKEN billion dollars per year on bottled water why is so much being spent on stuff that literally comes out of the sky for free well many actually believe that bottled water is higher quality water according to a consumer reports survey NUMBER_TOKEN percent of americans believe bottled water is safer than the cheap stuff that's coming out of your tap which is funny when you consider that NUMBER_TOKEN of all bottled water sold is just filtered tap water the difference by and large is just branding we're told that the water is pure and healthy and coming from exotic springs and they're just flipping on a tap over in jersey city which is one of the more popular bottling plants so to differentiate themselves in an already crowded market bottled water brands over the last few years have been really hyping up their basic ph levels you see normal purified water is supposed to have a completely neutral ph of seven halfway between the completely acidic number of zero and the completely basic number of NUMBER_TOKEN but the alkalinity of water has become the new big talking point like fiji's slightly alkaline NUMBER_TOKEN rating or essentia's more aggressive NUMBER_TOKEN alkalinity and like all fads ionized water even had its own dedicated store in brooklyn called the hydration station where you could join their vip water club for alkaline water or heck if it was too much of a hassle you could just drop a couple thousand dollars on your own at home water ionizer now i was ready to say that all of this was just a bunch of marketing mumbo jumbo until i read an article about nba players and their devotion to high ph water for health and performance it's unlikely that i'm ever going to play for the nba at height of NUMBER_TOKEN
START_INTERACTION_TOKEN you know that the fda recommends three episodes of food theory a day to maintain a healthy diet it could be true and the first step in that health journey is of course subscribing now then if END_INTERACTION_TOKEN