live streams you see those pre-scheduled events it's all done through stream yard so check them out by going to URL_TOKEN streambeard all right let's jump over into this report and i'm going to keep this as quick and dirty as possible so we can get through this as fast as possible all right uh and i'll draw some conclusions as we go as well quote we took decisive action to offset the impact of higher costs with how did they do it how are they offsetting higher prices for their input costs well guess what significant pricing action in other words they're increasing prices like crazy over at kimberly clark remember these are manufacturers of things like toilet paper paper towels and so on and so forth now they say that their input costs have escalated well beyond previous levels and supply chain disruptions limited our ability to meet the full fully growing consumer demand okay so more demand supply chain issues look this is the same crap that we heard from raytheon NUMBER_TOKENm and general electric uh two weeks ago when they all came out and said we're basically getting reamed because of inflation and the related supply chain effects especially omicron but what i really want to show you here is how their their wording kind of changes this is just the intro and they go right into this but first take a look at this we've taken significant pricing action and expect pricing to offset a majority of the impact of the cost of inflation so in other words they're saying we think that demand is so strong that the the uh demand is so essentially inelastic in other words it doesn't matter what the price is people will pay for the product they just want their toilet paper they're not going to go shop at a different company they will pay a higher price and so this company's saying there's significant pricing in the plan and we've estimated the elasticity of demand and according to their what they call conservative consumptions they believe they're not going to have any issues raising prices if anything they might actually be able to raise prices more than they expect because they think they're being conservative by saying they're going to wash all of the inflationary impacts simply by raising prices remember folks every time you hear raising prices you should be thinking federal reserve reading this kind of report i'm sure they do or somebody summarizes for them who knows maybe they subscribe to the channel i hope you do anyway probably like okay all the more reason that we need to raise rates and even if they just talk about raising rates it lowers inflation expectations in the long term because it tells the market hey the fed's on the case and we're raising rates we're going to act we're going to walk the walk which is exactly what the feds started saying at the end of last week remember i broke down neil kashgari's discussion anyway and that's exactly what we said we got to walk the walk bostick said the same thing over at the fed but anyway look at this inflation outlook for NUMBER_TOKEN this is crazy approximately half of the inflation for NUMBER_TOKEN is expected to come from the distribution of their products and from energy so that means getting it moved around on trains or ocean liners or freight or whatever which i went through the earnings call for ups as well and one of the things that's making ups skyrocket is the fact that they're returning a lot of money to shareholders and this is literally what institutions want right now they're running away from tech and
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