how does formula one make money oh money money money we all obsess over it in our daily lives and formula one is absolutely no different i don't know if it's the same for all of you but when i was growing up i kind of saw formula one as this mysterious entity that would deliver us the greatest racing spectacles on earth and didn't really think much more into it when in reality they're a business with people running it and they have to make money so how does our beloved sport make those sweet dollar dollar bills let me break it down for you the biggest deal formula one makes is the selling of the broadcasting rights to channels which allow them to show the race so that's the sky sports of this world who pay big money in order to be the only channel to broadcast in certain countries how much money do they pay matt i hear you ask well from NUMBER_TOKEN to NUMBER_TOKEN is reported that sky paid a whopping NUMBER_TOKEN billion pounds for fNUMBER_TOKEN exclusively in the uk yes NUMBER_TOKEN NUMBER_TOKEN million pounds so when you then factor in all of these different broadcasters in all of these different countries the money stacks up quite rapidly the sport has around NUMBER_TOKEN million worldwide viewers which is pretty staggering especially when it feels like it's almost impossible to bump into another fellow fNUMBER_TOKEN fan when not at a race wait that's just me it's very important for fNUMBER_TOKEN to make money as a lot of that is directly used to make the sport possible from all the logistics to paying fNUMBER_TOKEN teams themselves it's a blooming expensive show to run if you want to know how much fNUMBER_TOKEN teams are paid we made a video previously which you can check out here if you're enjoying this fNUMBER_TOKEN or any of our other content please do click that subscribe button as there's lots more f NUMBER_TOKENs podcasts internet's best reactions and much more coming your way before the end of the season love ya right so we've covered broadcasting rights being serious cash money let's talk now about another big revenue stream for fNUMBER_TOKEN and that's circuit fees yes formula one circuits that feature on the calendar have to pay a rather crazy amount of money in order for the likes of lewis hamilton and sebastian vettel to take to their track this one sometimes catches people out as you'd be forgiven for thinking that fNUMBER_TOKEN paid the circuits for their venue and then they take the spoils through the ticket sales it is in fact the other way around and on average an fNUMBER_TOKEN circuit pays roughly NUMBER_TOKEN million pounds for the privilege and then it's their job to make their money back and make a profit via selling tickets merch and so on no wonder fNUMBER_TOKEN tickets are so expensive nowadays fortunately for a lot of fNUMBER_TOKEN tracks the governments help to fund the fee that formula NUMBER_TOKEN charges which relieves a lot of financial pressure from them however and as an example the british grand prix is not one of them hence why over the years we've heard a lot of uncertainty as to whether silverstone will survive the coming years it doesn't stop there for revenue streams fNUMBER_TOKEN also makes a significant portion of their bank balance up with sponsors you will recognize the likes of heineken dhl rolex and more recently URL_TOKEN being absolutely everywhere these deals for the brands to plaster their names around the circuits on awards the driver's foreheads costs a lot of money to give you some sort of idea
START_INTERACTION_TOKEN here if you're enjoying this fNUMBER_TOKEN or any of our other content please do click that subscribe button as there's lots more f NUMBER_TOKENs podcasts internet's best reactions and much more coming your way before the end of the season love ya right END_INTERACTION_TOKEN