would need like a gas station to operate out of because the car comes in goes back out the fact that we have warehouses because the cars aren't always out they need a safe place to be garaged either need insurance for that garage you need the cars to be insured there's so many costs that people just forget and skip over that goes in that's called overhead and to run a business you're going to have overhead you don't want it you try to minimize it but there will be overhead and overhead is a shared cost that goes across the entire spectrum of cars now a lot of people don't factor in customer acquisition costs right no but the customer they're just if you build it they will come right i'm just gonna start renting cars out and people are going to flock to me because there's so much pent up demand they know i exist as soon as i have a ferrari everybody's going to know i have a ferrari and when they want to drive it they come to me no you're going to have to advertise you can have to do adwords you can have to do facebook ads you're gonna have to do some form of marketing that's not driving the car to the club and networking with people let them know that that ferrari's also a rental car as you're pretending it's yours that doesn't work right then you have the fact that you're never gonna lose right oh yeah as long as i make sure that the customer has insurance i'm good they're not i'm spending thousands upon thousands of dollars a month every month on average with attorneys going after insurance companies and individuals and then you're like well you're gonna win sometimes you do sometimes you don't i've had cases and i've done stories on where i've spent hundreds of thousands of dollars litigating to get zero so now i've got a rental that could have been five thousand dollars could have be two thousand dollars whatever it is it then cost me a hundred thousand dollars now you have to be able to shoulder these these are all stuff that you have to factor into your business plan when you're like all right i'm gonna have the cost of of attorneys i'm gonna have to all these different expenses that nobody wants to factor in they just take the the imaginary and there's these like car guru guys so i'm going to sell you this thing to teach you no money down you're going to make hundreds of thousands of dollars like me i'm NUMBER_TOKEN and driving around there was an expose on vice with this like guy down in florida pretending to be like this guy and it turns out he was a nobody and he was borrowing people's cars he's got a gypsy operation he's walking around like he's the second coming of uh the the car jesus if that's a thing but now you have these guys trying to sell you an idea like they're they see people salivating at the idea of this and they're selling you this panacea which doesn't exist it's like all of their assumptions are patently wrong and it suckers people into the business they get into the business and like oh this isn't as good as i thought and now you're going to be in the business and a
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