then made their own decision whether to purchase it or not considering there weren't really any other people his age making similar content at the time the gwans practically had a monopoly on the market and it turned out a ton of viewers enjoyed watching that type of content as ryan's videos often garnered millions of views on average on july NUMBER_TOKEN NUMBER_TOKEN his parents released a video called giant lightening mcqueen egg surprise with NUMBER_TOKEN plus disney cars toys it featured ryan collecting over NUMBER_TOKEN vehicles from a large egg and currently has over NUMBER_TOKEN billion views shockingly it even outperformed the famous charlie bit my finger video despite being a child ryan's reach was astronomically wide and while it didn't take long for brands to notice he conducted many brand deals including one with the famous fast food restaurant hardys in NUMBER_TOKEN he released a mobile game called tag with ryan and in NUMBER_TOKEN he had his own video game called race with ryan currently he's planning to have another game on the roblox platform beyond that he also launched his own line of toys at walmart in april NUMBER_TOKEN guan starred in his own show on nick jr called ryan's mystery playdate according to forbes ryan's parents made NUMBER_TOKEN million dollars in NUMBER_TOKEN NUMBER_TOKEN million dollars in NUMBER_TOKEN and NUMBER_TOKEN million dollars in NUMBER_TOKEN. however on august NUMBER_TOKEN NUMBER_TOKEN the nonprofit truth in advertising filed a complaint to the federal trade commission claiming that ryan's channel conducted deceptive advertising i read their NUMBER_TOKEN-page report which stated that NUMBER_TOKEN percent of his videos from january to june NUMBER_TOKEN featured a product targeted mainly at the five-year-old or younger demographic interestingly the group alleged the sponsorships weren't clearly disclosed this was problematic because children under NUMBER_TOKEN can't differentiate between marketed and regular content in fact studies show children can't even tell the difference between commercials and cartoons until they are about nine years old regarding the situation the executive director of the organization was quoted as saying kid fluences like ryan toy's reviews have taken influencer marketing a step too far targeting a vulnerable population that cannot differentiate marketing from organic content is deceptive and the fdc needs to take a stand and put an end to it now you may be wondering why does it matter whether children sponsored content is properly disclosed or not well it matters because the channel often promoted unhealthy junk food to kids such as milkshakes burgers and ice cream for example in a video called ryan pretend play with mcdonald's toys and cook toys food he dressed up in a mcdonald's uniform made a shake ate french fries and even performed my future job after my channel dies by working the cash register a new york times article written after the report mentioned children prefer unhealthy foods and beverages based on watching advertisements in other words ryan's target audience of young children were extremely impressionable this honestly made his channel a gold mine for food advertisers which explains his insanely high revenue but the cost of it all was the future health of millions of kids this is problematic considering america is already facing a health epidemic with childhood obesity on the rise in september NUMBER_TOKEN google and youtube were fined NUMBER_TOKEN million dollars for violating the children's online privacy protection act rule by using cookies to target ads on child-directed channels like
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