dylan is part of this cast of short form creators who film pov yeah what they're doing sort of from their perspective not only are they getting millions of views they're making a lot of money how much money can someone make in a year of making videos of themselves throwing ice cream um like four times a manager's salary at coldstone what time what's a manager's salary called a little over thirty thousand a year there is something that all of these creators have in common and it's the fact that they implement multi-narrative storytelling so they're telling many stories many narratives in a very short amount of time so let's walk through one of dylan's tick tocks and explain the different narratives that are happening you've never seen a purple ice cream like this before so right when the video comes across your feed the first thing you think in your head is wait i can see both of his hands how's he filming this is ube ice cream which is super popular in the philippines now the second thing very quickly after that is well what is he making yeah so you're waiting there's a transformation from beginning to end where it's like wait i want to watch him make this it's made with ube which is a type of yam now the third narrative is he's telling a story with audio imagine like a purple sweet potato which gives it this beautiful deep purple natural color so now you've been hooked through a question it's visually engaging you and also if you're listening it's also telling you a totally different story than what you're watching the fourth narrative specifically for these fast food creators is that you're getting a behind-the-scenes look an environment that is very familiar to you so you're waiting to see what you don't normally get to see and the fifth is the loop imagine like a purple sweet potato which gives it this beautiful deep purple natural color i'll bet that before today you've never seen a purple ice cream like this before which as we've started to talk to more and more of these short form creators the loop is one of the most important things because basically you have audiences waiting to see how this is gonna loop and then once it happens even me i have to watch it over and over to see and like understand the loop like it makes you not realize that the video has ended and all of a sudden just started and then you're like wait how did that happen it's movie magic and so on youtube a platform where retention is so important a platform where people struggle to get NUMBER_TOKEN NUMBER_TOKEN NUMBER_TOKEN retention these short form creators are getting well over a hundred percent retention because people are watching twice and that's signaling to the algorithm this is a really good video you should serve it to more people and that's the reason why creators like dylan are able to do numbers in the tens of millions of views on youtube and on tick tock gain NUMBER_TOKEN million followers now another thing to learn from these creators is how visually engaging this content is it kind of transcends language and one thing that we've talked about before is the over-the-shoulder test so i was actually sitting behind someone on a train and they were watching tick tocks on their phone and i couldn't hear it because they had headphones
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