references to branding cost distributors retail stores and wholesalers that veluchi is apparently sidestepping now i'm not much of a facebook user but the time teller shared a screenshot of a veluchi post where the brand taunted odamar's brigay for charging what they do for their royal oak the sponsored label reveals that this is a paid advertisement which in my books constitutes a branding cost i can't see which of the other ones it falls under but it gets better they shamelessly even have a store locator section on their website detailing a minimum of NUMBER_TOKEN retail stores that stock voluchi products come on guys you're literally handing me this stuff on a silver platter so that's what they're promising and that's apparently how they're pulling it off a NUMBER_TOKEN NUMBER_TOKEN or NUMBER_TOKEN euro watch for NUMBER_TOKEN quid that makes it a win-win for me i'm either going to buy myself a bargain of a watch or some extremely fun youtube content let's unplug from the matrix for a moment and take a look at what was delivered the dhl consignment notes revealed some interesting information it appears that this veluchi watch has made its way to the uk via a shipping warehouse in dubai wait didn't value brag about not having distribution fees perhaps the watch was made in the horological nexus that is the united arab emirates and this is some distorted direct-to-consumer business model well that conspiracy theory was quickly debunked when the attached invoice confirmed that the country of origin was you guessed it china it comes from china the ship from section confusingly states that it was sent from a town on the outskirts of amsterdam so from china to the netherlands across to dubai and then finally to the uk this watch had more abroad holidays in a week than i had in the last decade whether it's cost effective or not this evidence is that their promise to cut out distributors in their promo video was nothing short of a falsehood i mean they're literally using dhl given the journey it's unsurprising that the box had received some bumps and bruises on his travels there were also some luxury tears to the internal pillow along with a dusting of luxury dirt throughout oddly there was also a sticker on the outside with a marked price of NUMBER_TOKEN euro which equates to NUMBER_TOKEN british pounds at the current exchange rate remember i paid NUMBER_TOKEN pounds for this watch on their website so i feel like i've been completely swindled at NUMBER_TOKEN quid where is this watch available for that price still it did protect the watch which arrived successfully sort of we'll get to the caveat in a moment but let's talk about the watch itself despite the multitude of stolen promotional images this watch does look just like the majority of their renderings the blue dial has a great sunburst to it and the punchier colours look much more pleasing than the dull philly polaretti moon phase that i previously looked at i'm stunned to admit that the brush case is also fairly well done for the retail price and the solid link bracelet while featuring some stiff sections appears to be high quality which is a relief considering the proprietary end links the primary issue with it is that butterfly clasps inherently house no micro adjustment holes so it may be difficult to find
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