set in NUMBER_TOKEN or the NUMBER_TOKEN castle chess set but instead of being based on an existing game these were all original board games created by veteran board game designers and while for the most part being completely original themes sometimes board games would be based on an existing theme like star wars lord of the rings harry potter or legends of chima eventually lego decided not just to have their own lego board game but to also create their own lego board game sub theme that being heroica heroica had five different sets to collect and you could combine every one of the models to create one giant game the best part was that there wasn't a set way to design the board you could arrange it however you wanted however this theme didn't last very long only lasted for NUMBER_TOKEN NUMBER_TOKEN and shortly after work in NUMBER_TOKEN the lego games theme came to an end as well greenpeace versus shell in NUMBER_TOKEN greenpeace an independent campaigning network around climate change released a video in protest of lego's latest partnership with shell the video consists of lego characters like the lego movie characters driving to death and oil in the arctic this is because shell planted drilling for oil in the arctic and they're already a massive contributor to pollution besides the video which i'll link below they also held protests to get lego to drop their partnership michelle this campaign was ultimately a success as on october NUMBER_TOKEN NUMBER_TOKEN lego announced they would drop their partnership with shell and never sell shell themed sets again though they also stated that they did not care for the way greenpeace protested in fact the ceo of the lego group said in a statement the greenpeace campaign uses the lego brand to target shell and as we stated before we firmly believe greenpeace ought to have direct conversation with shell the lego brand and everyone who enjoys creative play should never have become part of this dispute between great peace and shell our stakeholders have high expectations of the way we operate so do we we do not agree with the tactics used by greenpeace that may have created misunderstanding among our stakeholders about the way we operate and we want to ensure our attention is not diverted from our commitment to delivering creative and inspiring play experiences cancelled hobbits dlc in NUMBER_TOKEN lego released the lego hobbits of the video game a video game based on the first two hobbit films after the success of the lord of the rings game however it didn't cover the third and final installment of the trilogy as that film wasn't out yet but it was reported at the london toy fair that the game would have a massive dlc that would cover the events of the final film in the series that would be released around the same time of the film however this would never actually release and in NUMBER_TOKEN it was then reported that traveler's tale had no plans on adapting the film into dlc or even as its own game but they did originally have plans to adapt it but don't worry lego hobbit does have some pretty sweet dlc like the big little character pack or the side quest character pack and the battle pack huh i mean i guess it's better than language jurassic world steel see the maori language controversy in NUMBER_TOKEN several maori tribes from new zealand reported that lego had no respect for them as they had used some of their words for their native language to name certain characters locations and objects in the bionicle storyline
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