and before we go any further don't forget this week is the av summit i'll be on talking to your favorite brands at home theater turn off kaleidoscape hyacinths we have giveaways male electronics and their NUMBER_TOKEN inch sony aNUMBER_TOKENj fully calibrated is a giveaway and we have the trichroma laser tv that's also a giveaway lots of speakers being given away check out the av summit if you missed a seminar live replay is available i will catch you there for sure this is exciting because it's been a long time since we've heard any new technological innovation from sony tvs the last great thing was the master backlight backlight master drive how many years ago was that and then they had to let it go because it was too expensive oled well everyone's got oled but cutie display or cutie oled now that's special because one well no one else has it yet we know samsung will but the fact that sony's going to get it this is exciting to me because each company has their own design or engineering objectives samsung's objective is to wow the consumer sony's objective is a bit more professional meaning that if they're going to design something it will be used in hollywood in holmes where reference theater is a thing by adopting cutie oled sony is telling the world two things first this technology is the real deal remember they had a shot to adopt a mini led and they passed on it now like you know incremental at best and they were right this year's sony xNUMBER_TOKENj lots of reviewers loved it i do too and yes i do owe you an xNUMBER_TOKENj versus qNUMBER_TOKENa review and the reason why i bring it in now is quick spoiler that xNUMBER_TOKENj is really phenomenal the image quality is great in a full screen you'll be hard-pressed to distinguish between the samsung qn NUMBER_TOKEN and the xNUMBER_TOKENj whether a technology is awesome or not if sony adopts it it's awesome because they don't like wasting time on incremental technology that's abandoned to the next big thing this must be a big thing remember sony did not adopt dual layer lcd for consumer tvs they did not adopt a mini led for consumer tvs and they did not even add more dimming zones they kept it at like just under NUMBER_TOKEN for some of their best NUMBER_TOKENk tvs and here we have them adopting an all new technology now the number two reason that excites me is sony processing so amazing technology but what good is amazing technology of the processing sucks right so samsung's processing is focused on very specific things that samsung values brightness pop maybe some gaming features sony's processing is focused on making that movie experience real three-dimensional and you see it well if you were at the shootout everyone said the same thing that reference bvm has color that none of these tvs have is this finally time for us to get the color of a reference monitor from acuity oled or cue display given sony's processing prowess right and what i'm hoping is we all know the rumors that the qd oled as
START_INTERACTION_TOKEN we go any further don't forget this week is the av summit i'll be on talking to your favorite brands at home theater turn off kaleidoscape hyacinths we have giveaways male electronics and their NUMBER_TOKEN inch sony aNUMBER_TOKENj fully calibrated is a giveaway and we have the trichroma laser tv that's also a giveaway lots of speakers being given away check out the av summit if you missed a seminar live replay is available i will catch you there for sure this END_INTERACTION_TOKEN