so happy when I got 'em. It was like Christmas. They got some crazy hairy suede. It's rare that I actually have a sneaker in hand when I'm making these videos. Cream tongue. They came with cream laces, too, but I like the contrast with the white. New Balance NUMBER_TOKENs also designed, or at least worked on, yeah, actually, I think they were designed by Steven Smith. So, crazy, man. Moving on to the Joe Freshgoods stuff. In February of NUMBER_TOKEN, a month before the pandemic hit the states, New Balance tapped Chicago native Joe Freshgoods and his brand Don't Be Mad to design a collection of apparel and two sneakers. The capsule was dubbed No Emotions Are Emotions. Joe Freshgoods told Complex that, "For me, No Emotions Are Emotions is basically my game face. It's pretty much for people in a world that don't speak loudly about what they're gonna do. They just do it, you know what I'm saying?" One of the two sneakers in the capsule was a collab with somebody known for never showing their emotions: NBA star, and Clippers basketball player, Kawhi Leonard. Heavily pushing their basketball products, Joe Freshgoods teamed up with Kawhi and dropped this New Balance OmnNUMBER_TOKEN collab at NBA All-Star weekend in Chicago. The sneaker features a repeating print of an emotionless cartoon over a pink gradient fade on the upper, a direct tribute to Kawhi's no fuss approach to basketball. Now, as for the second sneaker that he dropped? This one made a lot of noise and put New Balance on a whole other level when it came to collabs. The Anatomy of a Heart NUMBER_TOKEN had people lining up in the freezing cold during All-Star week, the first time New Balance was able to pull off such a thing. The burgundy, red and pink of the upper is directly inspired by human anatomy. They also came with blue laces and a vibrant tie-dye insole. He got some flack for the design because people were pointing out that it was an NBNUMBER_TOKEN custom, and not a true collab, but even if that's true, this is a dope collab in my opinion. I'd cop if they weren't going for close to $NUMBER_TOKEN on on StockX right now. This video is sponsored by Hefe Luxx. More than eight years have passed since boost return technology hit the market. And let's be real, guys, it's one of the most comfortable, if not the most comfortable, cushioning technology available today. We all know quality control has been an issue for some brands lately, and along with QC going down, most modern releases come with a default flimsy insole. If you're anything like me, comfortability is the deal breaker when it comes to the sneakers I want to wear for the day. No matter how dope a sneaker is in my collection, I'll literally avoid wearing it if it's not comfortable. That was, of course, before I tried Hefe Luxx, literally boost technology in any sneakers you own. Grab yourself a pair and cure yourself of the anxieties around wearing your uncomfortable Jordan NUMBER_TOKENs for long periods at a time.
START_SPONSOR_TOKEN This video is sponsored by Hefe Luxx. More than eight years have passed since boost return technology hit the market. And let's be real, guys, it's one of the most comfortable, if not the most comfortable, cushioning technology available today. We all know quality control has been an issue for some brands lately, and along with QC going down, most modern releases come with a default flimsy insole. If you're anything like me, comfortability is the deal breaker when it comes to the sneakers I want to wear for the day. No matter how dope a sneaker is in my collection, I'll literally avoid wearing it if it's not comfortable. That was, of course, before I tried Hefe Luxx, literally boost technology in any sneakers you own. Grab yourself a pair and cure yourself of the anxieties around wearing your uncomfortable Jordan NUMBER_TOKENs for long periods at a time. END_SPONSOR_TOKEN