mcdonald's itself and their favorite branca boulevard franchise the teenager's lawyer samuel hirsch argued that mcdonald's advertising was deceptive and encouraged children to eat unhealthily stating in court mcdonald's has the information that a child consuming this food more than one time a week may result in a child developing juvenile diabetes it's become an insipid toxic kind of thing nobody thinks that going to mcdonald's can be unhealthy because they promote their foods as healthy young people are not in a position to make a choice after the onslaught of advertising and promotions john doyle co-founder of restaurant industry group center for consumer freedom counted hirsch by saying he must be aware that fully two-thirds of all foods consumed in america are consumed in people's homes is he proposing that we sue america's mums to win a suit he has to convince a jury or a judge that people are too stupid to feed themselves or their children if people are so stupid should they be allowed to vote or go to work in the morning ultimately both cases were thrown out of court as frivolous with NUMBER_TOKEN states even going so far as to ban obesity lawsuits outright nonetheless the suits clearly had a profound effect on mcdonald's for only two years later the company launched its massive eat smart be active initiative the brainchild of ceo jim cataloopo and u.s operations chief mike roberts the campaign saw the implementation of dozens of changes besides the elimination of supersizing such as the tweaking of product portions the introduction of entree salads and dropping NUMBER_TOKEN milk in favor of NUMBER_TOKEN but while mcdonald's freely admits that the initiative was inspired by customer demand for healthier options one factor it vehemently denies played into its decision to drop supersizing is the appropriately titled NUMBER_TOKEN documentary supersize me in the film writer director morgan spurlock eats nothing but mcdonald's foods for a month documenting the effects of such a diet on his physical and mental health according to spurlock the effects in question included gaining NUMBER_TOKEN kilograms of body mass soaring cholesterol mood swings depression and sexual dysfunction the documentary was a hit winning the grand jury prize at the sundance film festival grossing over NUMBER_TOKEN million at the box office and igniting a global debate about the potential health effects of fast food unsurprisingly mcdonald's denounced the film with spokesman walter calling it a super-sized distortion of the quality choice and variety available at mcdonald's according to reich the film is less an indictment of mcdonald's food and more of spurlock's decision to consume over NUMBER_TOKEN calories per day an irresponsible act he argues no matter what kind of food is being eaten and indeed in the years since the documentary's release other researchers such as tom norton soso whaley and john cisner have been unable to replicate spurlock's results with waylien's sister actually losing in the latter's case NUMBER_TOKEN kilos in mass despite eating exclusively at mcdonald's for up to NUMBER_TOKEN days
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