sam battistone senior and newell bonnet wanted a catchy familiar name for their santa barbara restaurant in NUMBER_TOKEN. they combined the first three letter of batta stone's first name sam with the first two letters of newell's last name beau to create PROFANITY_TOKEN sambo's offered NUMBER_TOKEN different pancake varieties and cheap bottomless cups of coffee to attract customers they were busy within no time at all and created a bright warm atmosphere for the restaurant right on the ocean adorning the walls and paintings from the story sampos denied naming the restaurant after little black sambo's character in public forums but they opened in towns that seemed to embrace racist messaging for example samples opened in medford eugene and salem oregon as well as eureka california all of which were sundown towns another location yukiya california had a significant kkk presence black people were so unwelcome in medford in particular that when the u.s weather bureau appointed a black meteorologist there his family was intimidated into leaving town after the locos burned a cross on their lawn as the book burgers in blackface which discusses anti-black restaurants put it it therefore speaks volumes that sambo's executives chose to open a restaurant brand that carried a racial epithet as its name in a town that instilled racial terror in black people perhaps expectedly given the places sambos chose to open they found success in NUMBER_TOKEN they opened their NUMBER_TOKENrd restaurant and were active in five states each one sold PROFANITY_TOKEN and tiger dolls at their cashier stands and children were given PROFANITY_TOKEN masks when they left a restaurant in NUMBER_TOKEN the founders became co-chairman and oversaw the opening of additional outlets while battiston jr was elected president as they continued to grow and expand sambo's made newspaper announcements insisting that their name was a contraction of the founders names despite never having made those announcements in their early years controversies and questions about their namesake continued but sampo's had supporters too russell kirk a commentator in the los angeles times called the pushback against little black sambo's story censorship and argued that quote the story of triumph was likely to persuade white children to like black children in NUMBER_TOKEN alone sambo's opened NUMBER_TOKEN new restaurants even though civil rights leaders and town councils were objecting to the name more and more frequently in NUMBER_TOKEN reston virginia called for a name change and sam battistone jr responded by stating there was no ground for changing it the vice president and general counsel of sambo's bruce and taconi also added we've operated these family restaurants for NUMBER_TOKEN years on a NUMBER_TOKEN-hour basis and it's been sambo's the whole NUMBER_TOKEN years the name has been accepted across the country if the name had been accepted by everyone across the country then multiple towns wouldn't have been requesting name changes but i digress bruce insisted that they had NUMBER_TOKEN restaurants across the country and NUMBER_TOKEN of them were under the name sambos a few took on names like no place like sam's and jolly tiger but they
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