of what we actually see these days whereas you know five ten years ago they were very they were quite uncommon especially collaborations or um a collaboration with a property and they were a lot more exciting because they were a surprise whereas i feel like now you just have to look at instagram and every day there's a new like collaboration or limited edition release that's being shown so it becomes really a dime a dozen these days especially colourpop they do want everybody absolutely so in terms of why brands do limited edition collections i think okay there's gonna be people shouting at the screen going because they want to make money and yes they want to make money um that's definitely i think the main driving point um when it when you look at a collection of makeup like a permanent collection of makeup i always think of nars because i have quite a bland looking stand if you look at what they release and what they've got permanently out all year round it's very boring it's black packaging it's generally quite muted colors but when they bring out something that's like shiny and pink or bronze and whatever glittery packaging and something cool it stands out and it does make people that are interested in the brand buy more than what they normally would yes exactly yeah there you go yeah this is just a smidge of what i have yeah yeah i completely agree with you stuff like this compared to their bland usual stuff gets me every time i'm here for it every day of the week even twice on sundays yeah i feel like the bland stuff just fades into the background and unless you've got a product like a foundation or a concealer or a powder that you keep repurchasing because you love chances are like you're not going to go and be like oh i just have a hankering for a new eyeshadow palette let me browse the permanent nars yes stand it's not going to happen you generally look at the things that are up front and it's all about sort of marketing and making people buy something i think also capitalizing on sort of seasonal releases and trend the current trends um can also get people buying when normally um again they're sort of permanent collection wouldn't you just sometimes want what's currently popular also what i've noticed about limited edition collections and i was thinking about it i'm actually wearing something on my eyes today from um this is from mac now this is the dazzle red dazzle highlighter like this is the most i remember the time we bought them so random it's a red glittery highlighter that has a gold duo chrome to it now this is an interesting product but if this was on the shelves all year round for years and years and years people probably won't buy it because it it's sort of one of those things that people that look at makeup as though they're magpies and they're looking for something shiny they'll pick this up and then it would just fade into the background it takes up shelf space and so i feel like what brands often do is they will choose color stories or themes a good example is as well too faced with their unicorn rainbow PROFANITY_TOKEN that was all the rage at the time but would they have permanent shelf space for this in this day and age no it won't sell so i think it's a calculated move as well to be like okay we're going
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