hey before we start i'd like to introduce to you my newsletter disrupted if you like business analysis and are curious about how our world operates be sure to subscribe to the newsletter in the link down below i'll see you there first of all advertising is still the king of google's business out of the NUMBER_TOKEN billion dollars that google made in NUMBER_TOKEN NUMBER_TOKEN billion are from google's ad services which means google makes money from the ads you see every day when you surf the web or before you watch any youtube videos the point is even more clear if we look at google's operating income for google's latest quarterly earnings ended in june NUMBER_TOKEN google basically made all of its money from google advertisement but how is google able to maintain its advertising leadership over the years this is one of the most misunderstood factors about google people take google's category leadership for granted in fact it is a classic case of monopoly by enacting an impossible mode google's unbreakable mode includes chrome android youtube and google search according to the latest numbers from URL_TOKEN google chrome is the absolute monopoly in the browser market taking over NUMBER_TOKEN percent of the market share with safari at a straight strong NUMBER_TOKEN percent firefox at NUMBER_TOKEN and samsung internet NUMBER_TOKEN over NUMBER_TOKEN billion people have used chrome making it omnipresent anywhere across all platforms on all devices yet it is free and you know what people say if you don't pay for the product you are the product and if you look at the numbers more closely what it shows is basically that chrome takes almost all of the market share in the pc and desktop market whereas apple closed its ecosystem off to outsiders the most ironic thing when it comes to google's chrome strategy is how familiar it is looking at the history of browsers microsoft did exactly the same thing in the old days the chronology is that pc predates internet at the beginning of the NUMBER_TOKENs windows was designed to be a productivity tool with microsoft word excel and powerpoint the internet was not at all a defining feature of a pc in fact when netscape navigator the world's first web browser was invented microsoft has not even created internet explorer the only reason why microsoft set one up was because steve ballmer then vp of microsoft had discovered on a sales trip that most of his big corporate clients were complaining that windows didn't have a tcp ip stack i.e a way of connecting to the internet he was furious under this backdrop netscape navigator spread like a wildfire and its founder furiously speculated hubristically that the browser would eventually become the only piece of software that a computer users really needed therefore relegating the operating system to a mere life support system for the browser this possibility terrified the leadership at microsoft culminating in bill gates waging war in the browser market this document in particular is an internal mammal of bill gates in may NUMBER_TOKEN explaining to his executives why internet is important and effectively as the guardians puts it ordered its subordinates to throw all the company's resources into launching a single-minded attack on the web browser market and it worked microsoft eventually won the fight and etched out navigator in the early NUMBER_TOKENs making internet explorer the default browser on millions of windows pcs the fight was won but microsoft had also paid a huge price governments around the world waged antitrust wars against microsoft
START_SELFPROMO_TOKEN hey before we start i'd like to introduce to you my newsletter disrupted if you like business analysis and are curious about how our world operates be sure to subscribe to the newsletter in the link down below i'll see you there END_SELFPROMO_TOKEN