look this is the people here also like the same thing that you do we are your people uh when we i made fun of the phil spencer quill like when we all game we all win or whatever but it's like that's a marketing that's a marketing thing of course it is it's the same thing of jim ryan when we make fun of him when he's it's like jim what game do you play and he's like well i've been playing the brand new insomniac uh third person platformer ratchet and chris he just squints at his calendar yeah right and that's the thing is that you know in playstation they had their tagline for years was for the players you know we're doing this for you because we like you and it's it's hard because there is the dynamic between the artists the creators the developers that do create for the passion for the love and we enjoy those things that they create and it is tied to business and so it gets into this hairy situation when you use the passion for the for the creativity aspect of it for the art of it and they use that as marketing to get you uh to pull on that part of your heartstrings uh i i don't really know where i'm going with this anymore just that um when okay so when what will it take for as uh gamers as a community to realize that their pr is full of PROFANITY_TOKEN i was hoping that doesn't happen that's not gonna happen yeah i was hoping that reading that question would would bring something to my mind to say but simply it just doesn't there's look there's there's look there's a reason why advertising and pr all that there's a reason why that works you know there's a reason why advertising is like like millions of millions and millions and millions of dollars and it's because it works people are susceptible to ads people are susceptible to um anything that makes them associate brands with feeling you know and we're at a point now where nintendo microsoft and sony they've been around long enough to ensnare generations you know it wasn't always like that necessarily for microsoft microsoft was the new kid on the block they had a lot to prove you know it was a like it was a very new thing but now it's like what NUMBER_TOKEN years that's a long time and you've got a lot of people who are like ready to defend and same thing with sony people who are just ready to defend because i remember crash bandicoot or i remember legend of dragoon and it's just it it it just reinforces this idea of you know i care about my brand because my brand cares about me don't you remember those commercials where like you were the star of the playstation commercial remember those like they had all these commercials about how like it was you it's like you sitting in a bar with nathan drake and kratos or whatever and you know it's it's good advertising that's good it's the same it's the same thing with the halo believe campaign like that PROFANITY_TOKEN was insane that was and it didn't and it's like there's a reason why that works and there's a reason
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