boat and when he loves it three years later after he graduates when his purchase power increases he is more likely to buy a boat product whereas in case of oneplus the cost barrier itself is very very high and now after laying a solid foundation of positioning itself as a lifestyle brand boat is slowly expanding its price range to position itself in the upper range of four to five thousand rupees and secondly it is also getting into smart watch segment which is again a huge market to be tapped into and you know what's very very interesting to note is that just like boat created an aspirational valley for hearables after apple created a huge market for smart watches noise is now getting ambassadors like tapsi and rohit sharma and is even spending a ton of money in social media campaigns to build a spiritual value for its watches and this is boosting not just its watt sales but also the hearable sales because of which it is already the number two player in the market right next to boat so now the rivalry of noise and boat is something that's going to be very very interesting to watch this is how by building a quality product by choosing a wonderful time to enter the market by standing out from the rest of the competition through lifestyle marketing and through strategic collaborations aman gupta and team have turned both into a market leader in the hearable segment of the indian market and this brings me to the most important part of the episode and that are the lessons from the case study meanwhile people if you're someone who's hungry to learn such business stories and you do not have time to read an entire book you can listen to an audio book in your own regional language using the cuckoo fm app and my personal recommendation to you is to listen to this audiobook called fresh works from chennai to nasdaq this audiobook covers the iconic story of how an indian software company went from humble beginnings to rocking the nasdaq itself and in the NUMBER_TOKENst century india needs entrepreneurs now more than ever and coco fm is on a mission to break the language barrier so that the knowledge of entrepreneurship is not just limited to the privileged english audience which is why they have some of the best audiobooks in the world in six different regional languages and you can even listen to the inspiring stories of mark zuckerberg steve jobs and jrd tata in your own regional language and you can get your hands on their thousand plus our content library by getting their annual subscription at just NUMBER_TOKEN rupees on top of that you can get a special NUMBER_TOKEN discount using the coupon code think NUMBER_TOKEN which will bring the price down further to just NUMBER_TOKEN rupees so if you want to quickly get an insane amount of knowledge through audiobooks download the cuckoo fm app from the link in the description moving on to the lessons there are three very very important things that you need to learn from this case study lesson number one whenever you launch a product in the crowded market always try to figure out how you are going to differentiate yourself in the presence of the big guns in this case if someone had told aman gupta that dude there is jbl apple skull candy and so many other brands then what is so special about you then on the outside it almost looks like there is no room in the market but the moment you take a pen and paper and you start noting down their price labs
START_SPONSOR_TOKEN meanwhile people if you're someone who's hungry to learn such business stories and you do not have time to read an entire book you can listen to an audio book in your own regional language using the cuckoo fm app and my personal recommendation to you is to listen to this audiobook called fresh works from chennai to nasdaq this audiobook covers the iconic story of how an indian software company went from humble beginnings to rocking the nasdaq itself and in the NUMBER_TOKENst century india needs entrepreneurs now more than ever and coco fm is on a mission to break the language barrier so that the knowledge of entrepreneurship is not just limited to the privileged english audience which is why they have some of the best audiobooks in the world in six different regional languages and you can even listen to the inspiring stories of mark zuckerberg steve jobs and jrd tata in your own regional language and you can get your hands on their thousand plus our content library by getting their annual subscription at just NUMBER_TOKEN rupees on top of that you can get a special NUMBER_TOKEN discount using the coupon code think NUMBER_TOKEN which will bring the price down further to just NUMBER_TOKEN rupees so if you want to quickly get an insane amount of knowledge through audiobooks download the cuckoo fm app from the link in the description moving END_SPONSOR_TOKEN