now the last thing i need to talk to you about and don't go anywhere because this is really important especially for those of you who like to give me a hard time about my hate for motion smoothing software and tvs there is a company out there called pixelworks that has developed a new truecut motion technology it is an end-to-end solution so think like dolby vision which is an end-to-end solution for brightness and color in hdr true cut motion is actually an end-to-end solution for motion it is somewhere between that nauseating soap opera effect that i hate and the perfectly reproduced NUMBER_TOKEN frame per second cinema content that a lot of you don't like why because it introduces a ton of jutter and stutter and really bright tvs flats at you this is something that's like right in the middle it's like they maintain just enough of the motion blur and the cinematic look but they get rid of all the artifacts and it's really impressive what's interesting is it doesn't just work to take NUMBER_TOKEN frames per second content keep it looking cinematic but also smooth it out they can take overly smooth content and bring it back and make it look a little more cinematic i think this is a great idea now the thing here is that tcl is announcing a partnership in support of pixelworks's truecut motion this is something that other tv manufacturers could pick up on if they want to but since it is an end-to-end deal what they need to do is get hollywood involved and use this technology in the same way that they're using dolby vision when they color grade something they can also motion grade something that's a little extra tidbit that i just don't think you're going to hear a whole lot about from other publications this is a next generation tv technology that we're going to need to start talking about you don't just have to frame double everything and make it look like a soap opera it can look cinematic and smooth at the same time and that's something that i think will bring us all together since we all seem to hate each other over this motion issue that's the money from tcl ces NUMBER_TOKEN. i hope you enjoyed the video thanks as always for watching leave me a comment down below about what your favorite tcl tv is coming from the big show like and subscribe and here's two other videos that i think you'll like
NO_SEGMENT_TOKEN