out with their team a little bit uh but also one on sas metrics which kind of gives you a whole overview of how sas metrics works churn and you know why churn can be deadly for a sas business thankfully a tool electric mogul can save your business from churn and from startup cancer by providing you with incredibly valuable insights about customer churn so you can quickly reduce it by addressing the root of the issue also shared mogul is free for any company with under ten thousand dollars in mrr uh you also get a fifty dollar credit if you go over NUMBER_TOKENk mrr if you use the code in the description url is turn URL_TOKEN slidepin thanks again to the turbungal guys for sponsoring our videos this year next story on the edge of bankruptcy back in NUMBER_TOKEN red lobster president edna morris had to step down from her position after less than a year on the job and she left her position with a lack of satisfaction and she felt she couldn't fulfill all her goals she also left the company in dire straits many wonder if red lobster would just go bankrupt and it was all because of crabs maurice launched an endless snow crab promotion for NUMBER_TOKEN now that's not cheap for an all-you-can-eat but if it's no crap it's really cheap so the promotion was a hit which was good news for the restaurant right well no because at the time the snow crab price was going up as the u.s government implemented quotas to help preserve the species so the price of crap skyrocketed and that's not the only factor people love snow crab so expensive products and a lot of customers that's just a recipe for disaster red lobster lost so much money with that promotion that it sparkled a stock sell-off once word got out in a single trading session the parent stock darden restaurants lost NUMBER_TOKEN million dollars which has to hurt of course but the examples get even worse way worse next up this is total crap have you ever heard of ratner group it's okay if you haven't i hadn't heard about them before i read this script but to understand why we need to go back in history the ratner group was this jewelry distributor that flourished in the uk after an aggressive expansion during the NUMBER_TOKENs and the brand became a hit for its cheap items and plenty of stores though jewelry gained a reputation for being somewhat tacky ratner was extremely popular at one point it ended up being one of the uk's biggest businesses that is until ceo gerald ratner took to the stage in NUMBER_TOKEN now ratner was part of the family and in charge of growing the ratner group from NUMBER_TOKEN stores to NUMBER_TOKEN making it a power of house in the market so he had earned some respect and then this happened people say to me how can you sell this for such a low price i say because it's total crap now let's give him some credit the entire skit is i mean he's quite funny but he's not a comedian so when the ceo trashes the product it's not great for the business after his little rant about selling crap the company lost NUMBER_TOKEN million british pounds from NUMBER_TOKEN to NUMBER_TOKEN the company closed NUMBER_TOKEN stores and by november NUMBER_TOKEN gerald rutner had
START_SPONSOR_TOKEN out with their team a little bit uh but also one on sas metrics which kind of gives you a whole overview of how sas metrics works churn and you know why churn can be deadly for a sas business thankfully a tool electric mogul can save your business from churn and from startup cancer by providing you with incredibly valuable insights about customer churn so you can quickly reduce it by addressing the root of the issue also shared mogul is free for any company with under ten thousand dollars in mrr uh you also get a fifty dollar credit if you go over NUMBER_TOKENk mrr if you use the code in the description url is turn URL_TOKEN slidepin thanks again to the turbungal guys for sponsoring our videos this year next END_SPONSOR_TOKEN