in case you didn't know kendall and kylie are bookworms and according to our friend jack their tastes are debatable but what is important here is that they read and they promote it to their fans i picked kylie and kendall because i think they are good examples to introduce you to the concepts fancy concepts we are going to use throughout this video one of them is called transclass class passing i'm going to keep the french word because you know everything sounds sexier in french estonia for nicely predict they're social migrants overcoming barriers proving that the law of social reproduction isn't always true the term transglass was coined by chantal jackie in NUMBER_TOKEN and her definition of the term is actually way simpler than that it's those who pass from one class to another kendall and especially kylie tend to advertise their questionable trans-class stages you know kylie is self-made being the daughters of new rich parents i mean chris jenner is a businesswoman kathleen jenner used to be an athlete kendall and kylie kept on building wealth as entrepreneurs perpetuating that thomas-class tradition moving from millionaire babies to very soon billionaires meritocracy is exponential you see it has no limits how does that connect to books you can ask well wait one sec i need to introduce you to something else before we bridge the two so one of the consequences of older celebrities starting book clubs or reading is that being a book nerd is cool now don't even argue on this no but more seriously despite people's ever evolving interests for reading books as a physical entity um are proof of someone's cultural capital we'll go with the french term again capital cultural a term coined by yes uh the son of a postman who became one of the most influential sociologists of the NUMBER_TOKENth century so transglass himself and so according to him uh capital cultural branches out in three categories embodied capital it's conditioned by your social environment your habitus and it's basically about the way you talk the words you use how good you are at public speaking at eloquence then there is objectify capital this refers to books especially classics and non-fiction art and more specifically high arts high culture this is what we're going to focus on today and then institutionalize capital it's about the school you attended the degrees you've got capital cultural is also connected to two other forms of capital economic capital and social capital if we go back to kendall and kylie well these two have accumulated a lot of social capital they have a lot of connections in and outside their industry but they're also extremely wealthy so they have a lot of economic capital yet as most new rich families they lack capital cultural business leaders athletes mainstream artists models are often criticized in an elitist manner for not being well read they rose to a new class but kept the culture and cuts of the previous one and so it makes sense then that now that they have entered this new world of wealth that they want to detach themselves from that new rich label they want to mimic the the culture the habitus of old money people for them it means legitimizing their wealth it's a way to earn people's respect because we also consciously associate high culture with high status if i introduce myself saying bonjour i'm
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