video when i watched it for the first time jimmy rented out a full like rodeo arena but then it was like blue screen so that they could create the environment of that set the fact that they did it all in seven weeks like that was like making an indie film it's an incredible feat and to think that it just went out on one NUMBER_TOKEN-minute upload that's it it's not like it was a four-part series or anything it's just one youtube video unbelievable so that was amazing now the scale of this because it tapped into this global trend of squid game and at the same time was also released on a holiday weekend in the us here the day before thanksgiving i found myself at thanksgiving hearing about this guy mr beast and his recreation of squid game from people who do not watch youtube did you say let me tell you a thing let me tell you a thing about mr beast my friend mr last name beast thanksgiving flex right yeah that was the point of that story cool there's these moments with youtube creators where the story of a youtube creator gets outside of the bubble of you know the creator world and it gets outside to the mainstream this was one of those moments a lot of times when that happens it's because of this social hacking strategy where something already is happening like squid game logan paul fighting floyd mayweather was another moment where i felt like we got beyond the bubble from like oh this youtuber is doing this thing like where my friends are asking me questions who don't watch any youtube that's when i know like something has transcended the bubble and this mr b squid game recreation was one of those moments let's just talk about the sheer impact of this video by the numbers and these numbers are actually from our newsletter which is called the publish press if you want to subscribe you get information like this i just think if you want to be cool you should probably subscribe to the published press i don't know right what do i know it's a creator economy newsletter link is in the description click the link it took the video nine minutes to hit a million views must be nice in a single day he grew NUMBER_TOKEN million subscribers which is the record on youtube by the way the record and in NUMBER_TOKEN on average he would do NUMBER_TOKEN NUMBER_TOKEN a day and sponsor of the video brawl stars the game went from number NUMBER_TOKEN on the app store to number two these numbers are incredible and what ended up happening is that these numbers ended up getting compared to the actual squid game and its numbers the comparison of the numbers got people heated the actual comparison was trending on twitter now the comparison was used as a like kind of rally cry for the creator economy that like hey this creator took seven weeks to make this video it only cost him NUMBER_TOKEN million dollars and he was able to reach almost the same amount of people as as squid game that was kind of the vibe of the comparison uh and people obviously were really upset because it was like wait a second hold on can't compare that they are apples and oranges when you think about it one is on an ad-supported platform that anyone can watch another one is subscription mr beast version was NUMBER_TOKEN minutes the actual squid game was closer to NUMBER_TOKEN minutes one is unscripted and one is narrative right totally different also the
START_SELFPROMO_TOKEN i just think if you want to be cool you should probably subscribe to the published press i don't know right what do i know it's a creator economy newsletter link is in the description click the link it END_SELFPROMO_TOKEN