get traction like right in the beginning like you remember all those people like ashton kutcher how does he have so many twitter followers well he got in and he took it seriously from the beginning now if you're just like i think i'm gonna get on twitter like getting a twitter follower these days and keeping it as someone who's been pretty much the same number for a really really long time it's so hard this at this stage in the platform but i was like if we get in now even if the only thing we're doing because i think what we said is let's just get on there and let's just put some gmm clips on there like let's just have a presence because getting on there and letting people know that you're there even if you're not yet doing anything strategic you're gonna get followers and that worked and we got to a million followers pretty quickly and it was like okay good all right we're we have a foothold here on this thing that seems like it's going to be important in the larger sort of conversation but then it was like what are we actually going to do and me and you in the beginning of the pandemic because i remember was talking about this uh when we were doing our vlogs we actually started to record for a potential vlog on the retin-link channel when we were doing those the process that we were coming up with because a lot of people were like what is happening on the mythical tick tock like what are rhett and link doing who's writing these tick tocks so we wanted to do a retin-link vlog where we talked about our experimentation on tick tock and documenting that process but then it became it became a lot to figure out what we wanted to try on tick tock personally and then to have to document it ourselves it just became a bit much but the thing that we were doing that you may have noticed if you like if you've been watching us for a really long time you may have picked up on this now yes there are a lot of things that we sort of do as a company that link and i lend ourselves to and kind of throw ourselves into and you can and you might be like i don't know if that's something that rhett link would have come up with but i can see why they did it or or whatever we threw ourselves into tick tock on a very personal like level and kind of went back to that initial mentality of the early days of youtube in which we were creators trying to figure out a new platform throwing things out there experimenting throwing a lot of things at the wall getting reaction now that's not a full-time thing for us because of all the other stuff that we do but when we engaged with it over the past year and a half or so that's how we would do it we would like let's learn all we can listen and then the the team was also developing things that we could that mythical could try on our tick tock but what we were doing at the creative house was like we were getting down on all fours and filming each other as dogs as dogs yeah or as these like strange superheroes having a video conference yeah we were just trying some character-based stuff uh i can't remember what else
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