who knows everybody's got a different product but everybody is on linkedin we all know that because we all use linkedin every single day so if you're planning a launch a new campaign you know your audience your team is excited and everything is going according to plan we've all been there except you have that one thought in the back your head how can i be sure that my acquisition campaign will drive high impact leads for my sales team well with linkedin ads you don't need to guess because when you advertise on linkedin your message reaches people who are ready to engage you linkedin equals business business equals linkedin you know this it's very simple so with NUMBER_TOKEN million companies engaging and over NUMBER_TOKEN of professionals using linkedin to inform their business decisions linkedin can help bring your growth to the next level don't wait to start achieving your brand and lead gen goals get a NUMBER_TOKEN ad credit toward your first linkedin campaign at URL_TOKEN this week in startups once again URL_TOKEN slash this week in startups for the hundy no spaces no dashes and terms and conditions apply because they're giving you a hundy knowing what you know about these ad networks and the dark arts here what percentage of clicks on the internet writ large across everything is let's say uh fraudulent or bots if you have to pick a percentage or a range what is what is the industry's take and what does zach's take i mean it's a big number um it the most of the fraud occurs traditionally and this kind of actually open this is this opens a can of worms most the fraud traditionally occurs around unmeasurable areas so think about a click you know in when you measure by the click if i drive NUMBER_TOKEN clicks to your website you see those hundred clicks come through that url string those users show up now they're on your website you can see what they do you see how many of them purchase and then you basically say okay i paid you a thousand dollars for those hundred clicks and i got ten thousand dollars in sales my margin is twenty percent therefore i made two thousand dollars in marginal dollars therefore i'm happy to have paid you you know a thousand dollars um and if they send you NUMBER_TOKEN clicks and a hundred them their fraud and you get no dollars in sales you're like hey by the way i'm not paying you for those clicks and so with a click attribution you can pretty clearly delineate what is truly um effective and what's not now when you move away from clicks that's where fraud starts to occur because now i can basically send a bot over to your website and you don't know where they came from and google's like hey we claimed credit for that purchase but you don't know what they saw and so like it gets really smooshy so most of the fraud is attacking traditional stupid tv advertisers who go by you know video ads online and you see it all the time right you're on some shady ass website and like NUMBER_TOKEN different pop-ups show up with all these auto play videos and it's like total spam and like each of those each of those advertisers is getting ripped off and they're doing the same thing with their bot traffic and they're driving it at that at that of those videos at very high levels um the total percentage of the internet i don't know i
START_SPONSOR_TOKEN who knows everybody's got a different product but everybody is on linkedin we all know that because we all use linkedin every single day so if you're planning a launch a new campaign you know your audience your team is excited and everything is going according to plan we've all been there except you have that one thought in the back your head how can i be sure that my acquisition campaign will drive high impact leads for my sales team well with linkedin ads you don't need to guess because when you advertise on linkedin your message reaches people who are ready to engage you linkedin equals business business equals linkedin you know this it's very simple so with NUMBER_TOKEN million companies engaging and over NUMBER_TOKEN of professionals using linkedin to inform their business decisions linkedin can help bring your growth to the next level don't wait to start achieving your brand and lead gen goals get a NUMBER_TOKEN ad credit toward your first linkedin campaign at URL_TOKEN this week in startups once again URL_TOKEN slash this week in startups for the hundy no spaces no dashes and terms and conditions apply because they're giving you a hundy knowing END_SPONSOR_TOKEN