Position: Email Marketing
Company: Revenue
Experience required: 1y
Category: Marketing
English level: upper
Published: 2021-09-01T00:00:00+03:00

**Overview:** We are looking for an Email Marketing Manager to lead, develop and execute Revenue, Inc’s email marketing program. We’re looking for a strong visual and data-minded email marketer. You are creative, digitally-savvy, curious, and eager to continue learning. You are motivated by business goals and strive for continuous improvement. This role reports to the Performance Marketing Manager and will be responsible for identifying and executing strategic initiatives to improve email conversion and engagement, managing reporting and analysis for our email marketing program, and building segmentation strategies to effectively engage our email audience.
**Responsibilities:**
-Support end-to-end email marketing program management including campaign ideation and execution, performance management, audience segmentation and A/B testing.
-Work closely with Marketing Operations Coordinator to ensure day-to-day execution and deployment of email campaigns.
-Collaborate with cross-functional partners to understand business needs and make data-driven decisions to optimize campaign results.
-Responsible for creating and updating email campaigns and customer lifecycle flows to improve traffic, conversion and revenue.
-Responsible for analyzing and reporting on email program campaign performance to identify opportunities to improve and optimize email marketing programs. Create and present weekly reports on email campaign performance and identify actionable ideas to improve performance.
-Responsible for email database segmentation including identifying and building target audiences, determining which audiences receive which campaigns, creating email lists, and performing list maintenance.
-Build and manage A/B testing initiatives, including identifying and executing relevant tests, analyzing results and implementing learnings for future campaigns.
-Implement UTM tracking and review email heatmaps to improve email performance.
-Ensure email sender score and domain authority are within recommended levels.
**Requirements**
-1+ years experience in email marketing or related areas of digital or brand marketing.
-Strong attention to detail, highly organized, ability to prioritize projects and be flexible in a dynamic business environment.
-Creative, open-minded and curious. Knowledge of MS Office, Google Spreadsheets, Experience with email automation tools, Google Analytics
Knowledge of Trello a plus.
-Advanced English.