Position: PR Partnership Manager
Company: Techiia
Experience required: 1y
Category: Marketing
English level: fluent
Published: 2021-09-01T00:00:00+03:00

ABOUT ROLE:

As a PR Partnership Manager, you will be in charge of developing and implementation of an annual external communications, event marketing, and advocacy strategy to advance WePlay Holding brand identity

RESPONSIBILITIES:

Increase the visibility of WePlay Holding efforts through PR partnership with stakeholders and participation in industry events, exhibitions, conferences, awards, membership;
Elevate WePlay Holding executives through proactive thought leadership including: bylines, award submissions, conferences and speaking engagements;
Manage inbound events and plug-in requests;
Mine with partners for cohesive content and storytelling opportunities;
Oversee writing, content management, and design direction for WePlay Holding representatives across external events;
Write and oversee the briefs and other documents to promote WePlay Holding representatives, especially during events and conferences;
Assist the executives with creating targeted communication messages for business development opportunities during their keynote speaking at conferences, events, awards;
Craft communications materials such as press releases, executive bios, and other marketing communications collateral as necessary;
Manage annual calendar for plug-ins, keep it updated;
Collaborate with cross-functional teams to drive successful launches;
Create and oversee PR campaigns including media relations and outreach activities for WePlay Holding sponsors and partners in tight cooperation with Business Development team;
Implement reciprocal marketing approach to gain better PR partnership and nurture mutually beneficial relations with stakeholders;
Increase WePlay Holding brand awareness through CSR activities;
Update the website content regularly or as needed with the latest updates (awards, key takeaways and highlights from the events, and announcement of the upcoming events);
Cooperate with Corporate Social Media Unit and Internal Communications Manager to create holistic communication in company’s owned social media;
Develop scopes of work and contracting with subcontractors for partnership events and activities;
Stay up to date on the changing esports business landscape to apply ongoing knowledge of market trends, technology and best practices;
Monitor and evaluate PR partnership outcomes, provide quarterly reports to the CCO.

REQUIREMENTS:

Minimum of one year of experience in the communications field, planning, writing, editing, and producing communications through a variety of print and online media;
Experience working with networks/membership organizations and conference planning preferred;
Exceptional written, oral, interpersonal, and presentation skills. Demonstrated ability to convey messages through clear and concise writing;
Ability to multitask, remain calm and organized under pressure, and supervise multiple contractors is required;
Strong attention to detail is required;
Energetic, flexible, collaborative, and proactive; a team player who can positively and productively impact both strategic and tactical initiatives;
Ukrainian/Russian — fluent (native);
English — Advanced+;
Work experience in PR or event marketing agency would be a plus