Position: Web Marketing Project Manager
Company: Spin Technology
Experience required: 5y
Category: Marketing
English level: upper
Published: 2023-04-01T00:00:00+03:00

The Web Marketer is responsible for managing all projects supporting Spin.AI’s web properties. This role works cross-functionally with the marketing and product teams globally and supports the execution of the web marketing strategy and the prioritization of new features and experiences. This data-driven role is instrumental in helping to improve user experiences, drive conversions, and grow our business.

Responsibilities:
- Establish roadmaps for front-end and back-end features and tools to create engaging experiences
- Collaborate with other teams to prioritize projects and manage them end-to-end including, ideation, requirements definition, testing, launch, and ongoing optimization
- Work closely with the development team to prioritize and drive projects to completion
- Support priority projects such as launches of new products, new features, and new partners
- Work with all teams to publish and improve content, images, landing pages, and interactive elements
- Support digital marketing initiatives to drive website traffic, measure performance, test, and optimize
- Define and track performance metrics including: web traffic, click thru rates, conversion rates, search engine optimization, google core web vitals, engagement, and more
- Support existing platforms and tools, and evaluate new tools that meet business needs
- Maintain website including improving core site vitals, monitoring and resolving errors, etc
- Stay abreast of digital best practices to propose and implement ongoing improvements

Requirements:
- 7+ years of experience in a global web product management and/or marketing role or comparable experience in an agile development environment
- Experience with WordPress, Google Analytics, Google Data Studio, and Google Tag Manager 
- Familiarity with various tools: project management/ticketing such as Jira and Asana, CRM and marketing automation such as Salesforce and Hubspot, heatmaps, A/B testing and personalization, design such as Figma
- Understanding of HTML and CSS 
- Practical knowledge of some of the following Digital Marketing tactics including, Search Engine Optimization (SEO), Pay Per Click (Google), Display Advertising, Google Analytics, Email Marketing, Content Marketing, - Social Media Advertising and Management and any other newly emerging traffic building and measurement programs.
- Proven success in launching and improving scalable content management systems and web experiences for B2B companies
- Ability to translate business strategy and customer needs into product requirements
- Strong focus on metrics and KPIs and applying data to all decision making
- Understanding of A/B testing design and execution
- Bilingual Ukrainian and English required