Position: Director of Marketing
Company: Dental HT
Experience required: 3y
Category: Marketing
English level: upper
Published: 2022-03-01T00:00:00+02:00

**Job Description:**
Dental Hi- Tech  is a leading Regional HealthCare IT Services company. We are expanding to a national footprint. We have a great reputation and excellent track record of supporting and modernizing the world’s most mission-critical IT systems for 17 years.
We are looking for a highly motivated leader to serve as Director of Marketing and help us build a complete Marketing Department. Our vision for a successful candidate is one who is a master of cross-functional leadership and a focused problem solver capable of navigating competing demands and priorities.
This position is responsible for implementing the strategy and vision for their team. You will develop and tweak processes and workflows to seamlessly deliver top-quality communications and marketing assets across our organization and clientele. You will provide strategic counsel on marketing and communications tactics capable of scaling up our presence from a regional to national Managed Service Provider.
**Roles & Responsibilities:**
- Lead and Develop a high performing Marketing Department of 4+ employees to implement strategic marketing initiatives across various marketing channels including social media, events, product marketing, video production, and partnerships.
- Translate the company vision and value proposition across many different channels and audiences.
- Develop strategic sales collateral in support of varying markets and audiences.
- Supervise and grow the Marketing team including hiring, professional development, and managing workloads & deadlines.
- Partner with the Sales team to support Sales efforts and deliver on KPI’s: Conversion Rates, Engagement Rates, Reach and more.
- Oversee external agencies that we partner with to develop content and media relations.
- Develop Market Knowledge to better understand Segmentation, user and buyer personas, purchase motivators, competitive intelligence, use case scenarios, and customer problems.
- Lead and drive alignment around setting national marketing vision, strategy, forming a plan with clear goals and tasks, as well as executing and monitoring progress
Identify areas and advise where Marketing leaders need to focus to meet goals or revisit plans.
- Monitor information flow ensuring the right information reaches the right people at the right time.
Identify and take on ad-hoc strategic projects - everything from defining new opportunities to executing key initiatives and closing the gaps between business and operations.
- Be a master at building storylines to guide the team. 
- Prepare presentations or proposals for executive needs.
- Manage team budgets and serve as the primary point of contact to your finance department counterpart.

**Qualifications:**
- Proven track record of building multi-channel marketing and PR campaigns that deliver growth across digital marketing (paid social and search), in-person events, earned media (heady.io website), and paid content partnerships.
- You have experience working with and building a brand in the high-value BtoB space.
- You have worked with outside digital agencies and copywriters/content creators and are comfortable self-managing those relationships on Dental Hi-Tech’s behalf..
- Extensive experience and passion for leading a team in a National  environment
- Bachelor's degree or equivalent combination of education and experience; MBA preferred
- Excellent written and verbal communication skills
- Ability to handle multiple tasks in a fast-paced environment
- Strong creative problem solving and decision-making skills
- Strong interpersonal skills for interacting with management and employees
- A proven track record for developing and executing programs that have driven tangible results
- Able to manage multiple priorities and pivot quickly
- Concrete examples of impact made in past organizations.
- Dental Hi-Tech is keen on leveraging video in its next round of marketing initiatives. Experience with video would be a plus.