Position: Paid Media Specialist
Company: IOI Ventures
Experience required: 3y
Category: Marketing
English level: fluent
Published: 2023-06-01T00:00:00+03:00

Job Description: Paid Media Expert\

Company Overview:
We are a leading marketing firm specializing in digital advertising and brand strategy. We help small to medium businesses achieve their marketing goals by leveraging the power of online platforms such as Google and Facebook. Our team of experts is dedicated to delivering exceptional results through innovative strategies and data-driven campaigns. We are currently seeking a talented and experienced 
Paid Media Expert to join our team.

Position Overview:
As a Paid Media Expert, you will be responsible for managing and optimizing digital advertising campaigns on Google and Facebook platforms. You will work closely with Account Managers to understand their marketing objectives, develop effective strategies, and implement targeted campaigns that drive measurable results. Your expertise in Google Ads and Facebook Ads will be instrumental in maximizing our clients' ROI and ensuring their digital marketing success.

Responsibilities:
1. Develop and execute paid media strategies across Google Ads and Facebook Ads to achieve clients' marketing goals and objectives.
2. Conduct in-depth keyword research, competitor analysis, and audience segmentation to identify opportunities and optimize campaign performance.
3. Create compelling ad copy and design engaging visual assets to attract and convert target audiences effectively.
4. Set up, monitor, and optimize campaigns to ensure maximum ROI, utilizing advanced targeting techniques, bid management, and budget optimization.
5. Conduct A/B testing of ad creatives, landing pages, and audience targeting to continuously improve campaign performance.
6. Track, analyze, and report on key metrics and campaign performance, providing actionable insights and recommendations to clients.
7. Stay up-to-date with industry trends, new features, and best practices in paid media advertising on Google and Facebook platforms.
8. Collaborate with cross-functional teams, including designers, copywriters, and strategists, to align messaging and creative elements with campaign objectives.
9. Proactively identify areas for improvement and suggest innovative strategies to drive increased efficiency and effectiveness.
10. Maintain strong relationships with Account Managers, providing regular updates on campaign progress, performance, and recommended optimizations.

Qualifications:
 1. Proven experience managing and optimizing Google Ads and Facebook Ads campaigns, with a focus on driving results and maximizing ROI.
2. In-depth knowledge of digital advertising platforms, including Google Ads (Search, Display, Video) and Facebook Ads Manager.
3.  Strong analytical skills with the ability to interpret data, analyze trends, and make data-driven decisions to optimize campaigns.
4.  Experience with audience targeting, keyword research, bid management, and budget optimization.
5.  Proficiency in using analytics and reporting tools such as Google Analytics and Facebook Business Manager.
6.  Excellent written and verbal communication skills, with the ability to effectively present complex information to clients.
7.  Detail-oriented mindset with strong organizational and time management skills to handle multiple projects and meet deadlines.