Position: Digital Analyst
Company: Philip Morris
Experience required: 1y
Category: Marketing
English level: upper
Published: 2021-07-01T00:00:00+03:00

Philip Morris Ukraine, on behalf of its Partner, is looking for Digital Analyst.

MAIN ACCOUNTABILITIES: 

-Manage Google Analytics & GTM implementations (including events, goals and funnels) in order to evaluate & measure customer behavior across the journey;
-Develop & implement tagging plans;
-Visualize the data & prepare reports in in a native & ease to use way (connections the data to Data Studio, Tableau or other tools);
-Training and upskilling wider digital team to improve data usage and visibility.

REQUIREMENTS: 

-Good technical knowledge and understanding of tracking systems (Gemius/Factum, AdRiver);
-Previous digital marketing experience or understanding the way how channels are connected and affect each other;
-Native user of Google Analytics and Google Data Studio;
-Experience with competitor benchmarking tools (ComScore and/or SimilarWeb);
-Experience with A/B testing and personalization tools (Acquia Lift, Optimizely, Adobe Target, etc);
-Experience with SQL and Tableau would be a plus;
-Fluent English, Russian, Ukrainian required.