Position: Head of Marketing & Growth
Company: Pharmbills
Experience required: 5y
Category: Marketing
English level: fluent
Published: 2021-10-01T00:00:00+03:00

Responsibilities:

•	Developing the marketing strategy to promote Pharmbills as the employer of choice in Ukraine and business partner of choice in the USA
•	Work side by side with our Ukrainian and American teams
•	Conduct target market analysis, industry trends research, competitor audit.
•	Develop an actionable plan for brand promotion and lead generation (channels, campaigns, budgets, and ROI targets)
•	Track marketing KPIs and optimizing activities to improve outcomes
•	Oversee implementation of the marketing strategy — including social media, campaigns, events, cross-channel communication, digital marketing, etc.
•	Manage and develop the company’s Recruitment, Sales, and Marketing channels (Owned (Corporate Website), Communication channels (Instagram, Linked In, Facebook, Youtube), Content Marketing, etc.)
•	Devise strategies to drive online traffic to the company’s online resources
•	Track conversion rates and making improvements
•	Develop and manage digital marketing campaigns
•	Work closely with the company’s Recruitment and Sales teams, enabling them to meet their commercial objectives by providing appropriate tools, materials, support, etc.
•	Coordinate marketing campaigns with recruitment and sales activities
•	Ensure that the marketing objectives are implemented

Experience:

•	At least five years of experience in marketing with 2+ years in outstaffiing/outsourcing model
•	Strong understanding of key marketing concepts, such as market segmentation, value proposition, differentiation, branding, messaging, etc.
•	Experience in building a marketing strategy and action plans
•	Strong experience in digital marketing, content-driven lead generation
•	Proven experience in lead generation, with measurable KPIs and ROI
•	Experience in using MarTech tools (CRM, Digital Marketing, analytics)
•	Expert level in written English. Advanced spoken English

What’s in it for you:

•	 Competitive salary, with bonus opportunities based on achievement of KPIs.
•	 Hybrid work environment that balances the best of both worlds — work from the comfort of your home but also get to meet and socialize with your colleagues in the office.
•	 Opportunity to work closely with Ukrainian and American markets
•	 Opportunity to help Pharmbills to scale and keep on taking its growth to higher levels
•	 Surround yourself with a bright and diverse group of people
•	Full medical insurance, extensive PTO policy, and flexible work practices.
•	Take advantage of educational opportunities to keep updated with industry changes.