Position: SMM Manager
Company: Akvelon
Experience required: no_exp
Category: Marketing
English level: upper
Published: 2023-04-01T00:00:00+03:00

We are looking for a talented SMM manager with extensive experience in using social networks to drive B2B professional services and especially custom software development services for buyers to sales pipelines.

The SMM manager will work closely with:
🔸Head of Marketing and content creation team to build social selling funnels (including cold ads and retargeting) and optimize them to maximize ROI.
🔸Head of Lead Generation to build campaigns that support and empower outbound marketing: outreach campaigns, events/conferences visits, sales roadshows, and other gigs.

The ideal candidate:
🔸Has experience with social media marketing to our target audience: custom software engineering services buyers - has insights on their interests, content consumption habits, etc.
🔸Has experience in building and executing social media marketing strategies and tactics, that are aimed to lead generation. Execution includes reports and KPIs tracking for further evolution.
🔸Has experience in competition research and ongoing monitoring to gather best practices and approaches and incorporate them into own activities.
🔸Has experience with content planning and execution management (with the help of content creators): rubrics, tags, topics, etc. The important point for us is the candidate’s ability to collaborate with teammates and other departments (delivery, business development team) to generate ideas and execute them.
🔸Has experience in building relationships with influencers, and launching and managing collaborations to maximize the content impact.
🔸Has expertise in building audiences and ad funnels to fuel up the social selling and nurturing of engaged audiences to transform them into marketing-qualified leads.
🔸Uses modern tools like ChatGPT, and Midjourney excels in prompting to boost content delivery speed and quality.

What will you do?
🔸Owning the social selling and social marketing strategy, processes, budgets, tasks, and routine.
🔸Collaborating with business development, delivery, marketing, and lead generation departments to run campaigns that deliver synergy and drive new business to Akvelon.
🔸Owning SMM effectiveness and ad campaign effectiveness reports and driving social selling evolution to maximize ROI.

What should you have?
🔸2+ years in social media marketing for B2B professional services companies, highly preferably in the custom software engineering market.
🔸Experience in influencer marketing, complicated ad campaigns, narrowly targeted campaigns, proficiency in LinkedIn ads, Google ads, and social media ads in general. Demonstrable experience in lead generation campaigns with KPIs and results would be a huge advantage.
🔸Analytical yet creative mindset.
🔸Time management, task prioritization, and project management proficiency.
🔸English Upper Intermediate + is a must.

What do we offer?
🔸Paid vacation, sick leave (without sickness list).
🔸Official state holidays — 11 days considered public holidays.
🔸Professional growth while attending challenging projects and the possibility to switch roles, and master new technologies and skills with company support.
🔸Flexible working schedule: 8 hours per day, 40 hours per week. 2-3h PST overlap.
🔸Personal Career Development Plan (CDP).
🔸Employee support program (Discount, Care, Heals, Legal compensation).
🔸Paid external training, conferences, and professional certification that meets the company’s business goals.
🔸Internal workshops & seminars.
🔸Corporate library (Paper/E-books) and internal English classes.