Position: Chief Marketing Officer(experience in fintech)
Company: OnHires
Experience required: 5y
Category: Marketing
English level: upper
Published: 2022-05-01T00:00:00+03:00

About us
Kuna is a group of fintech projects that builds and improves the world's infrastructure using blockchain technology. We are a new-generation cryptocurrency financial service that allows you to exchange, convert and make payments in both fiat and cryptocurrency. We have 450,000+ active users, are in the top 30 of Forbes Ukraine, and have a staff of 70 people. Our products solve users' problems - we provide a simple migration between financial systems (traditional and crypto). Currently, there are 5 products in the company's portfolio.

Company Mission
To create a cryptocurrency financial infrastructure similar to fiat

Role in the project
In connection with reaching the world level and expanding and launching new products of the company, the marketing department needs an experienced and highly motivated leader who is able to offer business a qualitatively new level of marketing strategy and inspire and develop a team of talented specialists.

Tools we use in our work:
-Jira + Confluence
-Slack + Telegram
-G Suit

Who do you interact with?
PO, Business, Marketing, and Product design teams.

Requirements
-At least 5 years of experience in a CMO role in the marketing department (preferably with companies that work in the technology, and financial services field);
-Demonstrated track record of delivering on growth metrics, such as web traffic, leads, client conversions, and revenue generation (millions of daily users, tens or hundreds of millions of dollars of revenue)
-Understanding how to manage a complex portfolio of products with multiple brands, customer audiences, and conversion funnels;
-Experience managing a budgets and making trade-off decisions between marketing programs, based on quantitative analysis and product results;
-Strong project management capability and detail orientation;
-Experience in creating communities of interested users or developers to stimulate technology implementation on the market;
-Ability to effectively manage a complex, remote-first team with a diverse set of backgrounds, opinions, and working styles;
-A collaborative approach to working with stakeholders with a variety of reasoned views and expectations;
-Ability to leverage a professional network to achieve business objectives, and grow the team as the business matures;
-Understanding of decentralized finances and financial technologies, their growth vectors, and key characteristics of the team.

Responsibilities
-Identification of objectives for the marketing function in partnership with other senior managers of the company;
-Managing the implementation/execution of marketing strategies and tactics to achieve the key results set on a quarterly and annual basis;
-Empower marketing team leads across the Direct (Developer and B2C) and Institutional channels to succeed in their roles and deliver commercial outcomes across our product suite;
-Empower our Developer Relations/Community Management team to grow the addressable market for our products and the overall blockchain ecosystem;
-Implement a culture of practice, productivity, and data orientation through follow-up project management in social media, web, chat rooms, content, and video assets;
-To support and assist the brand and PR teams to tell a compelling and consequential story about the company and the role of the company and its products in the establishment of a decentralized web.

Would be a plus
-Strong writing and editing skills, as well as presenting a consistent visual identity;
-An MBA or another higher advanced degree from a reputed University;-
-Experience of working in companies that bring together intelligent, talented people from different walks of life, who enjoy a collaborative and innovative environment that supports a flexible work schedule;
-Have experience in a startup or as an entrepreneur.

Work conditions
-we have a socially significant project, and we want to solve universal problems with payments;
-we are ready to give you all the knowledge and training you need, and we are open to applying your knowledge and experience to succeed;
-you can be completely autonomous in your work. We’ve got a flat organizational structure as it’s possible, which allows you to be your own boss, rather than having to coordinate your actions with three supervisors;
-medical insurance policy upon successful completion of the adaptation period.