Position: Head of Digital / Digital Marketing Manager / Lead Marketer (ballistic protection, body armor, and tactical equipment) CMO
Company: UARM
Experience required: 5y
Category: Marketing
English level: upper
Published: 2021-11-01T00:00:00+02:00

If you’re confident that now is your rock time - this job is for you 👇

The Foundation - is a house of brands of body armor and tactical apparel.
We are an American company with roots / back office / manufacturing in Ukraine that proudly builds new deference gear right in the middle of the biggest market.
We build brands that people connect and value. We design and produce products that people wear proudly and hold a deep affinity for.

What's the opportunity

As the Head of Digital / Digital Marketing Manager / Lead Marketer (you name it), you will define and implement our digital marketing and growth programs. You will be able to roll up your sleeves to disrupt this bold industry with a variety of unique brands.
Yes, you read right, you will deal with multiple brands. It’s like an agency, but all brands are yours 🙏


This is not your typical B2C marketing role. It requires a blend of strategic thinking and execution skills. In close collaboration with cross functional stakeholders (including product management,  sales, branding), this role develops strategic assessments for our multiple brands and manages the business against operating plans and budgets to achieve financial and business objectives.

What will you be doing

ALL OF THIS 💪🚀
You will work directly with the CEO and fully own our omnichannel online presence and customer acquisition programs. To be successful, you will already be a highly accomplished marketer with a passion for B2C eCommerce to drive consistent sales.

Example of work in this role
Build and lead the team of the best.
Co-create and own the go-to-market strategy for new products & features. You will set clear objectives and goals, research and define target audiences, develop omnichannel marketing strategies, and measure adoption. You will also conduct customer research and apply your insights to these and other initiatives.
Form and control the marketing budget for omnichannel marketing initiatives. Build business models, unit economies and influence key company metrics with marketing tools.
Work closely with our creative team to get what you need co-creating new senses together.

Who you are, as a professional
3+ years in high-growth, B2C eCommerce or product companies.
5+ years in managerial / lead positions in marketing.
Worked with all eComm instruments.
Capable of working with multiple brands. 
Have demonstrable experience in positioning a company in a competitive market and winning market share.
Have an established track record in spearheading successfully integrated product launches with measurable results.
Practice ROI-driven approach to marketing and strong attention to detail.
Have practical ability to dive into a product, become a champion, and promote features, use cases, and value propositions to customers.
Deeply use data analysis and other tools to make critical decisions and recommendations to help the company achieve its objectives and goals.
You have been launching large-scale advertising campaigns and worked with influencers.

Your personal qualities

You’re open to feeling and loving the “big toys” and respecting people whose passion is it.
You’re sure that now is your time to launch a rocket of success.
You are a fan of digital marketing and plan to stay that way for at least the next five years.
Have low ego, high intellectual curiosity, effective communication skills.
A hands-on, "can do" attitude and a drive for outcome focussed performance.
Already found a balance to work from home more efficiently than office
Looking for a single company for 100% commitment and dedication, but not for overemployment and “just another project to try.”

What do we offer
Participating in development from a small company to a leading corporation.
Decent and timely salary + %
Options stock in the US company
Relocation to the US with a green card in 12+ months (optional) 
Love, support, and respect 🙌❤️
The Foundation is an Equal Opportunity Employer that values the strength diversity brings to the workplace.