Position: PPC Specialist / Ecentria
Company: Softesis
Experience required: 2y
Category: Marketing
English level: upper
Published: 2020-10-01T00:00:00+03:00

The Paid Search Specialist position offers the opportunity to manage a multi-million dollar ad-spend for multiple properties of our US-based customers, competing for best performance with the likes of Amazon, Cabelas, Zappos and other e-commerce giants. You will be creating large campaigns and bidding strategies, analyzing performance and expanding our customers' paid search reach within the market.

Primary Duties and Responsibilities:

Align paid search strategies with business objectives, priorities and goals for all channels including but not limited to Search, Comparison Shopping, Remarketing, Display, and Affiliate
Manage a multitude of campaigns through analysis, planning, execution, reporting and tracking
Manipulate bids, ad copy, and positioning to maximize the results
Develop recommendations to increase exposure, CTR and CVR
Maintain a strong relationship and business partnership with 3rd party Search Engine Teams (including Google and Bing)
Oversee invoicing, insertion orders, forecasts and budgets for various channels
Collaborate with SEO Analysts to improve ad quality through landing page optimization and creation
Work with internal functional teams to build creative, manipulate feeds, implement new tools, and help promote various marketing initiatives


Skills & Requirements:

2+ Years Proven Paid Advertising management experience (Google Ads, Microsoft Advertising, eBay Commerce Network, Verizon Media, and more)
Proficient in quantitative analysis / analytical skills with keen ability to translate analysis into actionable insights
Positive attitude and strong work ethic
Strong written and verbal English communications skills, creative writing skills
A sharp mind with an ability to understand concepts
Bachelor’s degree in Marketing, Business, Analytics or equivalent is considered a plus (but not required)


Qualification:

Advanced proficiency in Microsoft Office, specifically MS Excel
Reasonable understanding of SEO and HTML, the overall Search Engine spectrum
Excellent grammar and creative writing skills
Highly organized with focused attention to detail, project management experience is a plus


We provide:

Agile culture, continuous improvement process
Friendly and highly-qualified colleagues
Challenging international projects
Competitive salary, yearly reviewed
Real possibilities of growth
Direct employment  with full social-security, paid vacations & sick leaves
Flexible work schedule
Excellent working conditions
Powerful hardware, best software/tools
Learning and innovations - internal demos & trainings, individual mentorship
Potential business trips to USA
Ability to attend local & international conferences