Position: Facebook Advertising Specialist w/ Solid Knowledge of Taboola/Outbrain
Company: Intuit Marketing
Experience required: 3y
Category: Marketing
English level: pre
Published: 2023-03-01T00:00:00+02:00

About this position:

*Type*:
Part Time, leading into full-time.

*Description*:
As an Advertising Specialist, you will be responsible for creating and running digital marketing campaigns to generate leads and sales. You will manage the strategy and setup of all paid campaigns on Facebook and test variations of ads to determine best-performing ones. You will also manage campaigns on content distribution networks like Outbrain and Taboola. Additionally, you will monitor the results of campaigns and improve ads to ensure maximum effectiveness.

*Key Responsibilities*:

- Develop and implement paid marketing campaigns on Facebook and content distribution networks like Outbrain and Taboola to generate leads and sales;
- Research and test graphics for Facebook ads;
- Continuously test and optimize ad variations to maximize performance;
- Monitor campaign results and adjust strategies to ensure maximum effectiveness;
- Create reports to communicate campaign results and insights to stakeholders;
- Manage all aspects of paid campaigns, including budget allocation and targeting strategies;
- Use Google Analytics and other analytics tools to measure and optimize campaign performance;


*Qualifications*:
- At least two years of demonstrated success in managing Facebook advertising campaigns;
- Experience executing (web)
conversion-centric campaigns and optimizing for conversion metrics;
- Knowledge of content distribution networks like Taboola and Outbrain;
- A highly creative mindset with the ability to identify target audiences and devise effective digital campaigns that drive results;
- Strong skills in performance reporting and campaign analysis;
- Experience in handling marketing budgets and forecasting/reporting results;
- Good written communication skills;