Position: Chief Marketing Officer
Company: IdeaSoft
Experience required: 5y
Category: Marketing
English level: intermediate
Published: 2023-06-01T00:00:00+03:00

**About the Role:**
We are looking for a seasoned and innovative Chief Marketing Officer (CMO) to lead our marketing operations. This individual will be responsible for all aspects of our marketing operations with a primary focus on building a strong and trusted brand that resonates with Millennials and Gen Z. The successful candidate should be adept at strategizing and executing marketing campaigns, identifying our target audience, deciding optimal channels of communication, building an efficient team, and maintaining customer loyalty and retention.
Years of working experience: In digital marketing - 6+; In leadership positions - 2+

**Requirements:**
- Previous experience in launching new brand on market
- Bachelor's degree in marketing or related field. An MBA would be preferred.
- Proven experience as a CMO or similar role.
- Experience in building a brand that resonates with Millennials and Gen Z.
- Proven experience launching and positioning products in new markets.
- Exceptional knowledge of marketing techniques and platforms.
- Strong leadership skills and the ability to lead and inspire a team.
- Ability to analyze market trends and customer behavior.
- Excellent communication and interpersonal skills.
- Familiarity with the latest marketing trends and best practices.
- Proficient in marketing analytics and performance metrics.
- Demonstrated ability to drive creativity and enthusiasm in others.

**Key Responsibilities:**
- Develop and implement a comprehensive strategic marketing plan to enhance our brand.
- Understand and identify the target audience and develop strategies for engagement.
- Decide the most effective channels of communication for our brand and target audience.
- Build and lead a high-performing marketing team to execute strategy plans and manage different channels.
- Ensure brand consistency across all marketing initiatives and channels.
- Create loyalty among customers, and improve customer retention.
- Work closely with other executives to ensure all marketing efforts align with the company's overall strategy.
- Develop strategies and lead efforts to launch new products on different markets, including creating brand awareness and attracting new users.
- Measure and report on the performance of all marketing campaigns, gaining insights, and assessing against goals.
Required English level: from B1+

**Nice-to-have:**
- Experience working in dating would be a good plus.
- Previous experience in building a brand from scratch.