Position: Middle SEO Digital Marketing Specialist
Company: AgileEngine
Experience required: 2y
Category: Marketing
English level: upper
Published: 2023-08-01T00:00:00+03:00

**What you will do:**
- Collaborate with a cross-functional team on cost-effective digital marketing strategies ensuring the predictable flow of MQ/SQ Leads using omnichannel campaigns;
- Work with the development team to ensure SEO best practices are properly implemented on newly developed code;
- Work with editorial and marketing teams to drive SEO in content creation and content programming;
- Recommend changes to website architecture, content, linking, and other factors to improve SEO/SEM positions for target keywords;
- Optimize copy and landing pages for search engine marketing;
- Perform ongoing keyword discovery, expansion, and optimization;
- Research and implement SEO/SEM recommendations, and ongoing competitor analysis;
- Develop and implement a link-building strategy that increases the company’s SEO rankings;
- Monitor daily performance metrics to improve SEO/SEM strategy performance;
- Performance analysis of Inbound marketing channels and report on the business impact of your optimization efforts;
- Providing relevant research to ensure the track of the latest trends and competitive moves.

**Must to haves:**
- 2+ years of proven experience in successfully developing and executing SEO campaigns for B2B;
- Knowledge and hands-on experience with tools (GTM, Google Search Console, Semrush, HotJar, or other SEO/SEM tools);
- SEM experience managing PPC campaigns (Google, LinkedIn, Twitter etc.);
- Experience with generative AI (research, analysis, content generation and optimization, etc.);
- Solid understanding of performance marketing, conversion, and online customer acquisition;
- In-depth experience with website analytics tools, and bid management tools;
- Knowledge of ranking factors and search engine algorithms;
- Up-to-date with the latest trends and best practices in SEO and SEM;
- Upper-intermediate English level;
- Excellent communication, roadmap management, and presentation skills;
- Demonstrated experience briefing stakeholders on outcomes & recommendations.

**Nice to haves:**
- Working knowledge of HTML, CSS, and JavaScript development and constraints;
- Prior experience in the tech industry;
- Understanding of the Software Development process, and modern technologies;
- Experience with Demand Generation strategies and tactics;
- Experience with MarTech solutions and tools.