Position: PR Lead
Company: AutoBidMaster
Experience required: 3y
Category: Lead Generation
English level: upper
Published: 2022-05-01T00:00:00+03:00

**Requirements:**
- 3+ years of experience in the PR field
- Fluent English (Advanced level, C1), both written and spoken
- Experience to build a PR strategy from scratch
- Work with products on EU or/and US markets
- Knowledge of advertising platforms and partners in affiliate marketing
- Critical thinking and curiosity
- Portfolio of projects for western clients with proven results
- Well-developed networking, with the personal database of global western and local media outlets
- Proven experience in managing the creation of your own media content
- Proven expertise in forging collaborations with influencers
- No matter what has happened in the world, you are in the know and the first to talk about it

**Responsibilities:**
- Build the main PR strategy and programs to drive awareness for our automotive product on US and global market
- Develop and maintain productive relationships with journalists, influencers, key partners and niche experts
- Own the PR content strategy, including press releases, surveys, news flashes and internally communication documents, etc.
- Ensure the implementation of efficient and effective Public Relations and - Communication processes for internal and external stakeholders
- Analyze PR activities performance and audience behavior, documenting what works and what doesn’t
- Work closely with Marketing, Product and the leadership team to ensure the development of our PR and communications strategy and execution

**What You Will Do:**
- Creating a PR-strategy, searching for unconventional mechanisms
- Building relationships with media and journalists
- Setting media goals and selecting the right channels
- Establishing measurable metrics and analyzing statistics
- Planning, constructing, and implementing work processes with media outlets
- Developing the influencer direction
- Conducting reputational and anti-crisis campaigns
- Growing HR-brand

**Will be +:**
- Experience in B2B marketing
- Experience in the automotive industry
- Jira experience
- Strong communication and presentation skills
- Creativity and willingness to generate new ideas regularly
- Highly organized, detail-oriented, and able to meet deadlines consistently understanding of niche, and the ability to communicate complex topics effectively