Position: Lead SEO Manager
Company: WinTech Digital
Experience required: 5y
Category: SEO
English level: fluent
Published: 2023-08-01T00:00:00+03:00

We are seeking a highly experienced and strategic Lead SEO Manager to spearhead our search engine optimization efforts, driving organic growth for multiple websites across diverse geographies. In this role, you will be responsible for devising and executing a comprehensive SEO strategy that ensures our content consistently ranks high in search engine results. 

As the Lead SEO Manager, your leadership will extend to managing a team of skilled SEO specialists. By fostering collaboration, providing guidance, and setting performance targets, you'll empower your team to effectively implement best practices tailored to each market's unique needs. 

Responsibilities :
- Manage relationships with external vendors, agencies, and partners related to SEO initiatives; 
- Oversee regular technical SEO audits, identifying and resolving any website issues that could impact performance; 
- Develop, implement, and manage a robust local SEO strategy to improve local search visibility; 
- Implement and manage SEO reporting systems to track and measure success, providing regular and detailed reports to senior management; 
- Ensure all SEO activities align with the company's  overall marketing and business strategy; 
- Manage and allocate the SEO budget effectively, ensuring maximum ROI; 
- Create and manage a content strategy that aligns with SEO goals, working closely with the content team to produce high-quality, SEO-friendly content; 
- Communicate effectively with all stakeholders, explaining complex SEO strategies in an understandable manner; 
- Promote a culture of continuous learning within the SEO team, encouraging team members to stay on top of the latest SEO trends and techniques; 

Requirements/must haves :
- Minimum of 5-7 years of experience in SEO, with at least two years in a leadership role, preferably within iGaming (Gambling/Betting) industry; 
- Excellent written and verbal English communication skills, with the ability to present complex information in a clear and concise manner; 
- Proven track record of driving organic growth and improving search engine rankings for a high-traffic website; 
- In-depth knowledge of SEO best practices, keyword research, on-page optimization, and link-building strategies; 
- Expertise in using SEO tools such as Google Analytics, Google Search Console, Ahrefs, SEMrush, or similar; 
- Strong analytical skills and ability to draw insights from data to inform strategy and decision-making; 
- Strong leadership and team management skills, with a focus on fostering a positive and collaborative work environment; 

Nice to have:
Previous experience in regulated markets.