Position: Digital Marketing Manager (English B1+)
Company: Pharmbills
Experience required: 2y
Category: Marketing
English level: intermediate
Published: 2022-01-01T00:00:00+02:00

What is required:

- 2+ years experience in launching and optimization user acquisition campaigns (Faceboоk, Google Ads, TikTok, YouTube, and other channels);
- Knowledge and understanding customer acquisition metrics;
- Experience with analytical tools, ability to customize these tools;
- Experience with retention channels (email, Viber, SMS, push);
- Experience in customer base segmentation at different stages of the customer path, interests, values of customers;
- Experience in creating strategies for interacting with clients at different stages of the client path;
- Strong analytical skills and data-driven mindset, fluent in Microsoft Excel;
- Experience with a large amount of information, the ability to make decisions based on data, understand the reasons for changes in traffic;
- Experience with setting tasks for copywriters and designers;
- Excellent interpersonal and collaboration skills;
- Self-motivated, highly results-driven, and flexible;
- English at the Intermediate level and above.

What you’ll do:

- Conducting a full cycle of traffic buying: launching advertising campaigns (Google/TikTok/YouTube, etc), advertising optimization, and scaling;
- Researching new channels, conducting test launches, and analyzing the results;
- Preparation of reports and evaluation of the effectiveness of advertising campaigns;
- Increase the return on advertising, optimization of conversion costs;
- Development of new creatives (analysis of competitors, setting tasks for the team);
- Control over the achievement of the set KPI;
- Create and implement strategies for omnichannel interaction with customers:
- Create scenarios of triggered communications at different stages of the customer journey through various communication channels, such as email, Viber, push, blog, etc;
- Create targeting promotional companies on different client segments;
- Conduct A/B testing of communication strategies and pick the best ones;
- Working with copywriters and designers to create visual and text content is consistent with the brand book;
- Optimization of the UI / UX of Pharmbills’ websites.

What’s in it for you


- Competitive salary, with timely payment. Medical insurance and flexible PTO policy.
- Grow your career. Elevate your skills by joining a fun, energetic, and ambitious team, ready to share their knowledge and experience with you.
- Freedom to build upon and improve current processes. We want to learn from you, too!
- Dynamic work environment, interacting with both local and international colleagues, and interesting candidates every day.