Position: PPC/SMM Specialist
Company: SkySilk
Experience required: 1y
Category: Marketing
English level: intermediate
Published: 2021-06-01T00:00:00+03:00

**Required skills:**
— Good knowledge of Facebook Ads Manager and Google Analytics;
— Understanding of basic metrics: conversion ROI, CTR, CPC, CPM, CPA, CPL, LTV;
the skill of creating and optimizing advertising campaigns in Facebook Ads: engagement, conversions, remarketing, lookalike;
— Knowledge of algorithms and principles of social networks.

**Core responsibilities:**
— Run digital advertising campaigns on Google, Facebook (campaign plan, keywords research, optimization)
Facebook Ads setup (Facebook Pixel setup to track website conversions, Detailed targeting on the narrow audience)
— Monitor results, analyze key metrics and optimize for continued campaign improvement (with Google Analytics, Tag manager)
— SM management (Content research, Content plan + content tasks creation)
— Produce regular reports on campaign performance

**Will be a plus:**
— Experience with email marketing and a/b testing
— Experience in a similar position in an IT company
— Experience with the cloud services

**We offer:**
— Remote work
— Full time, flexible working hours
— Working directly with an American product IT company
— Competitive compensation level
— Financial growth based on performance
— Professional growth and self-development opportunities
— Premium medical insurance
— Perks & bonuses for important life events