Position: Email Marketing Manager
Company: Skylum Software
Experience required: 3y
Category: Marketing
English level: intermediate
Published: 2020-09-01T00:00:00+03:00

Responsibilities:
- Design and map the customer journey and customer communication for optimal prospects engagement & conversion to paying customers;
- Develop the vision of how and when we will use key communication channels to drive efficient engagement and growth;
- Collaborate with various teams in order to execute an overall prospect by engaging them with the most targeted, relevant, and helpful content aligned with our promotional and brand calendars;
- Perform A/B testing on multiple campaigns to continually improve customer acquisition performance;
- Partner with Analytics to perform customer analysis, segment prospects into meaningful and actionable cohorts, establish reporting infrastructure, track and analyze performance, and communicate results;
- Partner with site content marketing to develop engaging, relevant, and holistic messaging across all communication channels;
- Proactively monitor industry best practices and integrate back into program;
- Design highly targeted, multi-touch nurture programs based on multiple segmentation criteria, including region, business challenge, buyer readiness, user status;
- Hands-on experience with HTML and content management systems;
- Develop systems to gather clean, quality data and deliver insights that lead to actionable changes.

Role Requirements:
- 3+ years’ experience in a consumer facing digital marketing role with the focus on customer engagement / email marketing;
- Fluent written and oral English and overall excellent written and verbal communication skills;
- Work experience for US and/or EU markets / B2C;
- Understanding of email marketing best practices including but not limited to: automation, omni-channel communication, subject lines testing, messaging, html/text, deliverability and CAN-SPAM/ anti-spam legislation;
- Strong knowledge of technical side of email marketing: you set up ESPs, designed and launched automated email schemas from scratch;
- Familiarity with marketing automation and CRM systems;
- Strong technical, analytical and problem solving skills – ability to dynamically think of solutions to technical issues and troubleshoot;
- Experience using such tools like MailChimp, Mandrill, GetResponse, SendPulse, MixPanel, Marketing Cloud, Marketo, Stripe, SalesForce, or similar.

Will be a great plus
- Strong analytical knowledge. Hands-on experience with complex automated schemas and prospects segmentation;
- Successful cases of executing omnichannel marketing communications;
- Basic knowledge of Figma, Canva, Hootsuite, Buffer, adEspresso, website constructors;
- Passion for photography. And you know how to make a photo look WOW.  

From the soft skills perspective, you are: 
- Team Player - you have excellent written and verbal communication skills;
- Entrepreneurial & courageous - you’re always willing to take on risk and accountability for a difficult job;
- With a Growth Mindset -  you’re always looking for opportunities to improve and are not scared of the unknown, but instead you like doing something new that you never did before;
- Passionate and enthusiastic - you love what you’re doing and always do their best to make the best out of each initiative putting into it all your energy;
- Curious - you have an eager wish to know or learn more about something. You love experimenting. And you always ask others and yourself the question “Why?”;
- Result-driven - getting things done motivates you. It’s like rocket fuel for you;
- Customer centric - you understand the true value of the voice of the customer and you’re always considering it while putting together paid marketing campaigns.

What do we offer:
- Possibility to work with true professionals and simply amazing people;
- Possibility to work on a one-of-a-kind photo editor — Luminar, which runs on Artificial Intelligence and makes editing fun and simple for everyone;
- Flexible schedule; working day can start at 8am or at 11am. Also every month you will have a certain amount of days for remote work;
- 21 days of paid vacation per year;
- Medical insurance and 21 days of paid sick leaves;
- Ample working space is located on Podil, and is equipped with everything you might need for productive and comfortable work;
- Team buildings and cool corporate parties.