Position: Chief Marketing Officer IT
Company: ВПП Инвест
Experience required: 3y
Category: Marketing
English level: upper
Published: 2022-03-01T00:00:00+02:00

Key Responsibilities:

Develop a multiple channel Marketing Strategy and Advertising Roadmap that delivers world-class content and drives the revenue growth;
Use customer and trend research to create strategies that will identify the brand and deploy advertising plans;
Collect KPIs and analyze the performance of the different marketing initiatives;
Manage external agency partners, technology partners and internal teams;
Execute SEO/SMM/PPC: define a keyword and message universe that aligns with audience needs, business priorities and inbound traffic goals, collaborating other internal or external teams as needed;
Identify emerging and future opportunities to drive customer acquisition;
Ensure timely and seamless activation and amplification of Advertising Plan;
Understand the competitive landscape and general trends. Measure and report on changes;
Leverage audience insights, personas, create a steady stream of initiatives and use cases across various digital channels;
Gather industry insights to improve company’s marketing and content strategy
Drive and execute on the opportunities identified to support strategic SEO and digital marketing wide growth objectives.
Experience, Skills & Qualifications:

Bachelor’s Degree, preferably related to Online Marketing and Communication/Management/Branding
5+ years experience in digital marketing roles, working on large scale e-commerce B2B projects
2+ years experience in content marketing roles with a proven track of implementing successful cross-platform strategies driving revenue growth
High quality content creation skills and experience is required
Experience with market research techniques and competitive analysis
Strong analytical abilities
Hands on experience with FB, Twitter, LinkedIn & Google ads, e-mail marketing
Good understanding of web analytics tools
Good understanding of digital marketing practices and metrics, SEO, SMM
Excellent presentation skills, highly organized and detail-oriented
Team player, proactive, motivated
English — advanced level
Employment Type

Full-time