Position: Digital Marketing Specialist
Company: Partida Services
Experience required: 1y
Category: Marketing
English level: intermediate
Published: 2023-01-01T00:00:00+02:00

Planning, managing and optimizing advertising campaigns, brainstorming and searching for new advertising platforms and tactics, conducting retention campaigns in the field of crypto/blockchain

Responsibilities:
Campaign planning:
- search for the most effective advertising platforms for crypto advertising
- budget planning and cost optimization
- planning and conducting digital marketing campaigns
- PPC on AdWords, Socials, Crypto platforms
- running remarketing campaigns
- working with alternative advertising networks

Campaign Optimization:
- performing tests, collecting and analyzing data, identifying trends and ideas
- optimization of advertising campaigns based on the results of testing and research
- expanding and optimizing the pool of paid keywords - collaborating with internal teams to create text and multimedia content
- creating new and creative growth tactics

For reporting and analysis:
- research and analysis of advertising campaigns of competitors
- planning, execution and measurement of experiments
- measuring the effectiveness of all digital marketing campaigns, as well as evaluating them by goals (ROI and KPI)

Required skills:
- proven track record of advertising campaigns with the most popular platforms
- аbility to work with analytics and reporting
- budget planning
- high self-organization
- creative thinking, ability to put forward advertising hypotheses
- English level - intermediate