Position: Digital Marketing Manager
Company: Vaimo
Experience required: 5y
Category: Marketing
English level: upper
Published: 2022-10-01T00:00:00+03:00

You will be tasked with helping the company ensure it continues to thrive by executing a marketing strategy across multiple channels focused on attracting new clients to the business while building brand awareness in the community.

Your duties will include monitoring the success of marketing campaigns, improving data practices, implementing new technology, and managing International Country Unit's marketing data in the company’s CRM. You will also support content creation and a local social media strategy.

**Key Responsibilities:**
• Work closely with the Country Manager and Sales Manager to define and implement a digital marketing plan to reach the goals.
• Work closely with the local sales team to reach the set sales targets and support sales with digital marketing activities and achieve MQL targets to a level of quality that enables the business to achieve its SQL and win targets.
• Oversee the creation of client stories with the help of global content writers (and with the support of sales, project managers, and solution architects).
• Support global Vaimo content writer with content ideas as well as independently creating content fit for the International market.
• Oversee local social media accounts & campaigns and ensure it’s on brand and maintains the right tone of voice.
• Develop and manage a local SEO strategy, paid ads, and possibly a local website.
• Plan, implement and report on local campaigns in Hubspot, research the impact of in-progress and past marketing campaigns, and use data to improve future campaigns.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
• Managing and enhancing data in the company CRM system, ensuring data quality and data input are being handled correctly, and kept on top of compliance with GDPR and other personal data legislation.
• Working closely with the sales team, designers, and marketing in other offices to execute digital marketing & content campaigns.
• Have a proactive approach to learning and stay on top of industry trends and emerging technology.
• Willing to support the office when required as well as additional tasks, duties, and responsibilities as assigned by your manager.

**We offer you:**
• The opportunity to work on various types of small and large projects
• The opportunity to work with system development in a small team where you set the framework for how you want to work
• Free hands to work with new solutions involving new technology
• The opportunity to learn new techniques, tools, and programming languages in regular exchanges of expertise with colleagues
• Attractive salary + benefits
• Work in a flexible environment in a brand new office with attention to a good work-life balance

*Skills:**
• Driven, self-starter, detail-oriented, and problem solver.
• Passionate about helping Vaimo thrive through the development and execution of successful data-driven marketing campaigns.
• Excellent verbal and written communication skills.
• Strong understanding of social media platforms and data management.
• Enjoys teamwork.
• Feels comfortable working for an international company and collaborating across borders and with external partners

**Requirements:**
• Ideally a degree in marketing, communications, or business administration
• Industry/relevant professional experience in working as a Marketing Coordinator / Marketing Manager in an international company for 2-5 years, ideally in B2B marketing
• Good knowledge and experience in eCommerce
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Demonstrable experience leading and managing SEO/SEM, e-mail marketing database, social media, and display advertising campaigns
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement
• Very good English, nice to have if also German
• DACH market experience (nice to have)