Position: Marketing Mix Modeling Specialist (Life Sciences)
Company: ScrumLaunch
Experience required: 3y
Category: Marketing
English level: fluent
Published: 2023-06-01T00:00:00+03:00

Project is an advanced analytics consulting firm. We are the trusted analytics partner for several Fortune 100 companies, enabling them to generate business value from data. Our consultants bring deep expertise in Data Science, Machine Learning and AI. Our business value and leadership has been recognized by various market research firms, including Forrester and Gartner.
We are looking for someone with a good blend of business consulting skills and data analytics background to add to our team.
We are seeking a highly skilled and experienced Marketing Mix Modeling Specialist with a background in the life sciences industry to join our team. As a Marketing Mix Modeling Specialist, you will be responsible for developing and implementing data-driven marketing strategies and models to optimize marketing effectiveness and drive business growth.

**Requirements:**
**Education:** Bachelor's or master's degree in a relevant field such as marketing, statistics, data science, or a related discipline. Advanced degrees are preferred.

**Experience:** Hands-on experience in marketing mix modeling, preferably within the life sciences or pharmaceutical industry. Proven track record of successfully developing and implementing marketing analytics solutions.

**Analytical skills:** Strong proficiency in statistical modeling, data analysis, and quantitative research techniques. Experience with statistical software packages such as R, Python, or SAS. Familiarity with SQL for data extraction and manipulation.

**Life sciences expertise:** In-depth knowledge of the life sciences industry, including understanding of pharmaceutical products, healthcare regulations, and market dynamics. Experience working with healthcare professionals, patients, and other stakeholders is highly desirable.

**Business acumen:** Ability to understand business objectives and translate them into actionable marketing strategies. Excellent problem-solving skills and the ability to think strategically and analytically.

**Responsibilities:**
**Develop marketing mix models:** Utilize your expertise in marketing analytics and statistical modeling to develop marketing mix models tailored to the life sciences industry. This includes identifying key marketing variables, such as advertising spend, promotional activities, pricing, and sales data, and integrating them into predictive models.

**Data collection and analysis:** Gather relevant marketing and sales data from various sources, including internal databases and external market research reports. Clean, analyze, and interpret the data to identify trends, patterns, and insights that inform marketing strategies.

**Collaborate with cross-functional teams:** Work closely with marketing teams, sales teams, and other stakeholders to understand business objectives, align marketing strategies, and provide actionable insights. Collaborate on the development and execution of marketing campaigns based on the modeling results.

**Model validation and refinement:** Continuously evaluate the performance of marketing mix models, validate their accuracy, and refine them based on new data and market dynamics. Identify areas for improvement and provide recommendations for enhancing marketing effectiveness.

**Reporting and presentation:** Prepare comprehensive reports and presentations to communicate findings, insights, and recommendations to key stakeholders, including senior management. Clearly articulate complex analytical concepts in a concise and understandable manner.

**Stay up-to-date with industry trends:** Keep abreast of the latest trends and developments in marketing analytics, data science, and the life sciences industry. Apply this knowledge to improve modeling techniques, explore new data sources, and enhance the overall marketing strategy.