Position: Acquisition / PPC Manager for the US-based Product Company
Company: Nimbus Web Inc
Experience required: 5y
Category: Marketing
English level: upper
Published: 2022-01-01T00:00:00+02:00

**About the Company**
Nimbus Web is an all-in-one solution for your information and collaboration. The company is based in the USA. Our team works remotely from different parts of the world, keeping an inspiring and friendly atmosphere.
Company website - https://nimbusweb.me/

**Requirements:**
5+ years of experience in PPC;
Excellent understanding and experience in Paid Ad channels management — especially Google Ad products;
Genuine interest in PPC and associated channels;
Capability to run data analysis and understanding of optimization actions outcome;
English — Upper-intermediate (written and verbal communication);
Initiative to bring ideas and strategies to the table;
Experience managing large and small SEM & paid social campaigns;
Advanced knowledge of Google Analytics;
Experience working with popular PPC ad platforms (Google, Bing, Facebook, LinkedIn, Google Display, YouTube, and others)
Google Ads/Bing certification & conversion-tracking/pixel-placement experience are a plus.

**Responsibilities:**
Manage, explore and develop Paid Ad channels, in particular, Google Ads with monthly budgets of $20k+;
Pay most attention to paid search campaigns in terms of strategy, launching, optimization, tracking, analysis & reporting;
Use optimization strategies to achieve the highest exposure at the lowest CPC;
Manage bids on both a keyword and ad group level;
Adjust allocation between platforms;
Monitor competitors’ activities to understand the impact on our accounts;
Making sure our ads are engaging and consistent with our overall marketing message and tone of voice;
Maintain daily spending and overall campaign budget to prevent over/underspending;
Adjust campaigns based on conversion achieved;
Assist in set-up/placement of pixels on multiple platforms;
Make trial campaign adjustments and recommendations based on results;
Conduct A/B tests, perform retargeting, bid automation, etc.;
Consult with account teams on creative performance and suggest improvements;
Monitor performance and post-click metrics;
Analyze data and use it to optimize campaigns for improved performance;
Provide schedule campaign reports to clients and account teams.