Position: SEO/Marketing Expert
Company: MagicForce and TechMagic
Experience required: 2y
Category: Marketing
English level: upper
Published: 2020-04-01T00:00:00+03:00

MUST HAVE
 - 2+ years of experience in a similar position;
- Experience working on optimizing and maintaining large websites (over 100k pages & complicated tech stack) with a proven record of organic traffic growth;
- Fluency in SEO from tech, on-page to content planning and promotion using internal team resources and being able to deliver results within short terms;
- Fluency with PPC campaigns aiming to drive new users at the lowest costs and being keen at planning, crafting & leveraging app install, traffic, display, remarketing and other experimental campaigns across different platforms (Google Ads, FB, LinkedIn, Pinterest, third party platforms);
- Experience with ASO activities from product page optimization to external promo activities aiming to improve app ranking across different markets and app review management;
- Hands-on experience with Google Analytics, Adobe Analytics, Google & Bing Webmaster Tools, Keyword Research tools, Google Tag Manager, Site Audit Tools;
- Experience with creating reports (Adobe), audits, analyses, and recommendations for user acquisition and funnel improvement goals across all products, performing data analysis to understand user and search engine behavior, proposing conversion tactics and strategy;
- Upper-intermediate level of English.

RESPONSIBILITIES
- To improve the organic search performance of the company’s web assets, including microsites and campaign landing pages for accelerating online traffic and conversion;
- To conduct site improvement audits, competitors’ analysis, market and trends research, keyword analysis;
- To optimize pages and sites for OnPage factors to achieve optimal user experience;
- To ensure that content creators, developers, and designers follow a defined SEO strategy;
- To execute PPC strategies across multiple B2C brands for accelerating conversions and reducing the costs;
- To provide regular and ad-hoc reporting and analysis on campaigns as well as recommendations for user acquisition goals.