Position: Employer Branding Director
Company: ZONE3000 (Namecheap, Inc)
Experience required: 5y
Category: Marketing
English level: upper
Published: 2021-11-01T00:00:00+02:00

Our best candidate is able to work cooperatively and effectively with different departments, vendors and clients. A person who can work through delegation, collaboration and excellent resource utilization.

Reporting directly to CEO, EBD will portray his/her vision and ideas to the stakeholders. EBD will also be leading and directing the work of others. The role involves constant networking and representing your organization to outsiders.

**Requirements**
- 5+ of overall experience in Branding and Marketing
- 3+ years of proven managerial experience
- Experience working in / with IT companies
- Upper-intermediate English and Ukrainian is a must
- Strong project management and people management: You will oversee the department and guide its day-to-day operations, so you’ll be recruiting, supervising and mentoring members of the employer branding team
- Leadership and influencing: The role of a marketing director is a creative one, so it’s crucial that you present yourself as a good communicator. Ability to communicate effectively in speech and writing is a must
- Data analysis: The role calls for continual analysis of market trends and the positioning of competitors. This analysis provides the foundation for branding and marketing strategies. Much of this analysis is done by drilling down into data around customer behavior and experiences, so you need to be up to speed on these techniques
- Ability to manage multiple projects at once: we have a lot of ideas that need to be turned into actions, so we need to be quick following the trends
- A customer focused attitude: we are partners with the global hosting providers, so our branding strategies should cover in-house and customers’ needs

**Will be a plus**
- SEO and PPC experience is strongly desired

**Responsibilities**
- Oversee, lead and activate all the company’s employment branding strategies
- Continually review changes to the market, consumer trends and the activities of competitors, adjusting the branding plan if necessary
- Report on the effectiveness of marketing and branding campaigns using pre-determined KPIs
- Lead customer, brand and product research initiatives
- Offer expert advice to develop innovative advertising, public relations, social media and events
- Participation in specialized conferences and exhibitions
- Manage and refine the organization’s social media presence on Facebook, LinkedIn, Instagram, YouTube and the company’s blog
- Initiate and lead negotiations with media agencies and secure agreements on the production of promotional materials
- Negotiate with media partners to guarantee advantageous contracts
- Guide the day-to-day activities of the team: manage overall and personal productivity, hiring, promoting, firing; evaluating development areas and opportunities to grow
- Setting up and managing an online marketing program to promote job openings and career opportunities
- Developing creative ways to draw prospective employees to the company’s website and identifying new recruitment opportunities through social media
- Planning and overseeing the production of all printed materials, develop and manage recruitment campaigns using a variety of media, print, billboards, websites, direct mail and social media

**We offer**
- High & competitive salary
- Challenging work in an international professional environment
- Opportunity to influence software development process, to be the owner of the product in your field of expertise
- Flexible management
- Relocation Bonus when moving from a different city / country
- Full benefits package: paid vacation and sick leave
- Continuous professional development (free internal and external professional trainings)
- Free English classes in the company office
- Quarterly teambuilding activities and company corporate events
- Coffee, tea, fruits