Position: Junior Sales and Marketing Analyst
Company: Klik-Solutions
Experience required: 1y
Category: Marketing
English level: fluent
Published: 2023-08-01T00:00:00+03:00

Position Overview:

We are seeking a highly motivated and detail-oriented Junior Sales and Marketing Analyst to join our dynamic team. In this position, you will play a crucial role in supporting both our sales and marketing departments by analyzing data, generating insights, and contributing to the development of effective strategies. Your work will directly impact the company's sales growth, brand positioning, and overall marketing performance. This is an excellent opportunity for an individual who is eager to kickstart their career in sales and marketing analysis and gain valuable experience in a fast-paced business environment.

Responsibilities:

Sales Analysis:

1. Data Analysis: Collect, organize, and analyze sales data from various sources to identify trends, patterns, and opportunities for improvement. Utilize tools such as spreadsheets, CRM systems, and data visualization software to present information in a clear and actionable format.

2. Sales Reporting: Prepare regular and ad-hoc sales reports for sales managers and executives. These reports should include sales performance metrics, key performance indicators (KPIs), and other relevant data to track sales progress and identify areas of improvement.

3. Forecasting and Demand Analysis: Collaborate with the sales team to assist in sales forecasting and demand planning. Support the development of sales targets based on historical data, market trends, and other relevant factors.

4. Competitor Analysis: Conduct research and analysis on competitors' products, pricing strategies, and market positioning. Provide insights and recommendations to the sales team to enhance our competitive advantage.

5. Sales Process Optimization: Identify areas in the sales process that can be optimized for improved efficiency and effectiveness. Work with the sales team to implement process improvements and monitor their impact.

Marketing Analysis:

6. Marketing Performance Analysis: Analyze marketing campaigns and initiatives to evaluate their effectiveness and return on investment. Provide insights to the marketing team on strategies for optimizing marketing efforts.

7. Customer Segmentation: Assist in segmenting customers based on demographics, behavior, and preferences. Support the marketing team in tailoring marketing campaigns to specific customer segments.

8. Brand Positioning Analysis: Monitor and analyze the company's brand perception in the market. Provide recommendations for strengthening the brand's positioning and increasing brand awareness.

9. Digital Marketing Analytics: Collaborate with the digital marketing team to track and analyze website traffic, social media engagement, and email marketing performance. Identify opportunities for improving online presence and engagement.

10. Market Research: Conduct market research to gather data on industry trends, customer needs, and competitive landscape. Translate research findings into actionable insights for marketing strategies.

Qualifications:

- Bachelor's degree in Business Administration, Marketing, Economics, Statistics, or a related field.
- Strong analytical skills with a keen eye for detail and accuracy.
- Proficiency in Microsoft Excel, data analysis tools, and CRM software.
- Basic understanding of sales and marketing processes and principles.
- Excellent communication and presentation skills.
- Ability to work collaboratively in a team environment.
- Eagerness to learn and adapt to changing business needs.
- Highly organized and able to manage multiple tasks simultaneously.
- Previous experience in sales and marketing analysis or related internships is a plus.

Join our team as a Junior Sales and Marketing Analyst and contribute to the success of our sales and marketing efforts. This role offers a fantastic opportunity to build a solid foundation in sales and marketing analysis and grow within our organization. If you are a data-driven individual with a passion for sales and marketing insights, we would love to hear from you!