Position: Marketing Data Analyst
Company: Data Science UA
Experience required: 5y
Category: Data Analyst
English level: fluent
Published: 2022-12-01T00:00:00+02:00

We are looking for a Marketing Data Analyst to join our client's company.
Experience with digital marketing is a must!

Our client is an independent wealth management firm that offers customized portfolio solutions in diversified alternatives such as private equity, private debt, real estate and more.

**Responsibilities:**

Analyze sales funnels and customer intent.
Measure ROI of online and offline advertising campaigns.
Report on marketing KPIs like leads, conversion rates, website traffic and social media engagement.
Track email campaign metrics (delivery, open, click-through rates).
Monitor budget distribution and performance of paid ad campaigns.
Conduct competitive research and analyze benchmarking data.
Recommend website and campaign optimizations.
​​Research and implement marketing tools to support our promotional projects (automation software, social media scheduling etc.)
Work closely with sales and marketing teams to identify opportunities for new client acquisition.

​​​​​​​**Requirements:**

5+ years of working experience as a Marketing Analyst or similar role.
Expertise in Google Analytics.
In-depth understanding of SEM campaign strategies and SEO practices.
Experience with PPC and Paid Media campaigns.
Experience with different advertising platforms e.g., LinkedIn, Twitter, Meta etc.
Good knowledge of MS Excel.
Analytical abilities.