Position: Head of Marketing / CMO (B2B Saas service)
Company: Aqua Cloud
Experience required: 2y
Category: Marketing
English level: upper
Published: 2020-10-01T00:00:00+03:00

Aqua is a product of the Andagon Gmbh group. At **Andagon, Germany’s No. 1 in IT quality assurance**, many individual personalities work on exciting and demanding projects. Our company location is Germany and it is our mission to provide “quality made in Germany” with our products and services world-wide. 

One of the solutions provided by the company since 2012 is Aqua, a complete platform that covers 100% of testing processes for Enterprise and Medium Business organizations. Aqua's customers and users include private and public companies and corporations from the energy, financial, information, service and other sectors.

**In 2020, Andagon releases Aqua as a cloud-based Saas tool** that can fully cover business testing processes for companies and teams of all sizes, from Test planning and working with requirements to running tests and automating test cases. **The target audience of Aqua Cloud is now a global market, not only Germany**. Aqua's main goal is to make the testing process organized and simple for those companies that do not know the process thoroughly, and at the same time, formalized and less costly for those companies that already invest a significant part of their budget in this process.

For a successful launch of the product on the market and rapid expansion, **Aqua is looking for a best candidate in our team for the position of Head of Marketing**, who is ready to fully lead the promotion and marketing of our solution. Our requirements and expectations to this candidate are:

**Hard skills**:
- At least 2 years of successful experience as a Head of digital marketing unit, that can be confirmed by certain results: audience growth, conversions increase, etc.
- Proven experience promoting Saas-products
- Advanced English level both verbal and written;
- Having practical and theoretical knowledge of working with various digital marketing channels and tools
- Deep understanding of reporting and analysis tools, skill to consolidate data from various sources.
- Extensive marketing and performance marketing knowledge, understanding marketing- and sales funnels, conversion, traffic channels.

**Soft skills**:
- Goal-oriented
- Proactive and initiative
- Open-minded and communicative
- Responsible
- Has strong analytical thinking skills and making decisions based on numbers, not feelings or guessings
- Ability to thing HUGE

The **Responsibilities** or this role will be:  
- Create and optimize marketing strategy based on the business goals of the company to promote its product;
- Calculating required marketing budget based on strategy
- Team-management: staff recruitment, target-setting and monitoring, result analysis, business processes development and motivation
- Search for new channels and sources to attract a targeted audience and develop them;
- Analyze existed audience behaviour to find new ideas and vectors for future product development
- Conduct market and competitive research, analyze customers’ demands and behavior;
- Setup and execute on user acquisition and retention marketing strategies, in close cooperation with the internal team as well as with external partners to deliver on strategic initiatives.

**If we like each other - we will offer you**:
- High salary with bonuses based on KPI results
- Working on a dynamically growing product in a promising market;
- Goal-oriented and a highly skilled team and a friendly working atmosphere;
- The real opportunity for professional growth and self-improvement;
- Challenging but exciting tasks and all the needed tools to achieve them;
- Normalized 8-hour working day, keeping staff holiday and sickness system;
- Opportunity to attend professional conferences and seminars financed by the company;
- Ability to work remotely from home or in the office.