Position: Digital Marketing Manager
Company: Acumen International
Experience required: 3y
Category: Marketing
English level: fluent
Published: 2020-04-01T00:00:00+03:00

About the position:
 
Manage and execute digital marketing initiatives across a variety of channels;
Monitor, optimize, and report on current marketing strategies and ad campaigns performance
Control over content creation and distribution to increase traffic to company websites (together with an outreach campaigns specialist); content writing, ad copy writing, rewriting and proofreading the copy by external vendors
SMM: develop and implement social media strategies for brands and individuals to align with business goals and growth campaigns - including, Facebook, Instagram, Linkedin, Youtube, and Twitter;
Ensuring posting with the required frequency; control and reporting
Visitor to lead to client journeys creation and technical setup with in-house team and external vendor; landing pages and lead magnets creation to generate more subscribers and incoming leads;
Proactively engage audiences online to drive favorable brand conversations Participation in redesign / launch of company websites. Writing the terms of reference for developers, control over execution
Develop email marketing plans to increase the number of incoming leads; manage physical newsletter design and international distribution;
Develop creative content partnership campaigns;
Create and write compelling sales and marketing collateral for the sales team
Organize and manage competitors' analysis, budgeting, and reporting;
 
 About our candidate:
 
Degree in marketing
At least 3 years of experience in marketing, digital marketing is a strong plus;
Fluent English; Knowledge of other languages is a plus; 
Excellent communication skills (both written and oral)Proficiency with the key social media platforms (Facebook, Instagram, LinkedIn, Youtube, and Twitter);Successful record of executed social/digital campaigns; experience in digital marketing: lead-gen campaigns setup & analytics, email marketing, ppc ads
Knowledge of marketing automation tools, CRM systems; experience in content preparation - lead magnets and any other information products (examples of works will be required)
Knowledge of SMM principles, Linkedin tools will be a great plus; knowledge of outreach campaigns principles
 
Recruitment process;
 
Send your resume;
Phone or Skype interview with HR
Technical interview with Head of Marketing
Test (short research project, you will need to spend no more than 1.5-2 hours)
Job offer from Acumen International
 
What we can offer:
 
Excellent compensation package
Comfortable office in the downtown area close to Druzhby Narodov subway station;
Excellent opportunity to pursue international career in a global company;
Professional growth and development, training programs;