Position: Senior Data Analyst
Company: GlobalLogic
Experience required: 3y
Category: Data Analyst
English level: intermediate
Published: 2022-11-01T00:00:00+02:00

Customer-facing application uncovering the new era of TV. The product allows users to get more content while watching TV programs without switching to other devices. New technology allows showing fine targeted ads on TV.

Description:
Customer-facing application uncovering the new era of TV. The product allows users to get more content while watching TV programs without switching to other devices. New technology allows showing fine targeted ads on TV.

Requirements:
-Advanced knowledge of Google Analytics
-Experience with Google Analytics 4
-An analytical mindset – experience with large data sets, segmentation, and connecting all the dots
-A foundational understanding of JavaScript and how it’s used to collect data as part of the digital experience
-Data visualization abilities – able to utilize tools like Google Data Studio, T-ableau or Power BI to create powerful data visuals
-Certifications are a plus: Google Analytics, Google Ads, SQL

Preferences:
-BigQuery


Responsibilities:
-Review and improve the architecture of analytics data capturing with Google Analytics
-Provide in-depth and insightful custom reports to communicate key metrics and findings
-Recommend and create A/B or multivariate tests to improve user experience and conversion
-Document marketing strategies and processes and recommend improvements
-Analyze campaign data and adjust strategies to deliver maximum return on investment