Position: Middle+ Digital Marketing Manager
Company: WebMeridian
Experience required: 3y
Category: Marketing
English level: upper
Published: 2022-12-01T00:00:00+02:00

We are looking for a Digital Marketing Manager who will help define and implement the marketing strategy, develop a new direction and increase sales, as well as play an active role in developing of the company. (part-time)

Responsibilities:
- Analyse market, competitors, and audience on Global market (USA, Europe)
- Propose improvement in the current marketing strategy and execute an updated one along with a marketing team
- Evaluate the effectiveness of marketing campaigns
- Optimise inbound conversion and generate MQLs/SQLs
- Generate and manage advertising activities
- Find new channels to spread content to reach new markets with the aim of lead generation
- Improve marketing funnels
- Conduct A/B testing in marketing
- Manage content creation, copywriting, and communication plans for a variety of channels like website events, social media, lead generation campaigns
- Closely cooperate with a marketing team lead, SEO specialists, sales team, developers, and CEO.

Requirements and skills:

- 4+ years of proven work experience as a Digital Marketing Manager (IT)
- Experience owning, defining, executing, and optimising a digital marketing plan that drives tangible results
- Experience in managing and driving marketing globally across the US and Europe.
- Upper-Intermediate English level is required
- Up-to-date with the latest trends and best practices in online marketing and measurement
- Previous experience in an outsourcing company
- Knowledge of website and marketing analytics tools (e.g., Google Analytics, Ahrefs, Hotjar, SearchConsole, SEMRush, etc.)
- Solid experience with tools like HubSpot, eSputnik, marketing automation tools, WP admin panel, etc.
- Advanced analytical skills 
- Being an excellent communicator
- Be ready for hands-on activities.

Will be a plus:
Experience in the eCommerce industry
Bachelor’s degree in Marketing, Journalism or relevant fields would be beneficial
Experience in Design to create some marketing materials.