Position: Senior/Lead Digital Marketing
Company: WhaleApp LTD
Experience required: 5y
Category: Marketing
English level: upper
Published: 2023-08-01T00:00:00+03:00

**Company Overview:**
We are a dynamic and fast-growing gaming company. The developer of RPG hit BLITZ Rise of Heroes and Casual tiles like Hidden Hotel, games that were downloaded by tens of millions of fans. Our team is composed of passionate professional and industry experts dedicated to delivering exceptional gaming content to players worldwide.
We are currently seeking a talented Digital Marketing Senior to join our team and help drive our marketing efforts to combine with the product success.
**Position Overview:**
As a Digital Marketing Senior in our gaming company, you will be responsible for planning, leading and executing the marketing strategies, including budget allocation, platform and media source prioritization, creative strategy etc. You will be responsible as well for the marketing analytic, provide thoughtful insights of the performed marketing and allow analytic based further decisions.
For that extent, you will work closely with cross-functional teams, including the product analytic team, product management, creative and others.
You will be reporting directly to the company top executive.
Your expertise in digital marketing, gaming industry knowledge, and analytical skills will be key in driving our user acquisition and revenue growth.
**Responsibilities:**
Digital Strategy: Develop and execute comprehensive digital marketing strategies aligned with the company goals and targets, driving player acquisition.
Campaign Management: Plan, implement, and optimize multi-channel digital marketing campaigns, including social media, influencer marketing, paid advertising, email marketing, content marketing, and SEO/ASO.
User Acquisition: Drive player acquisition through effective performance marketing campaigns, partnerships, and user acquisition channels, maximizing ROAS.
Analytics and Insights: Utilize data analytics tools and perform deep analysis to monitor campaign performance, identify trends, and generate actionable insights for continuous improvement.
Competitive Analysis: Stay updated with industry trends, competitors’ activities, and emerging marketing opportunities to identify potential areas of growth and innovation.
Budget Management: to establish and manage digital marketing budgets, optimizing resource allocation for maximum impact.
Collaboration: Collaborate with internal teams, including game analytic and development, product management and creative to ensure marketing initiatives are aligned with overall company goals and product launches.
**Qualifications:**
Proven experience in digital marketing for more than 4 years, within the gaming (non-hyper-casual) industry, managing multi channel marketing on high budgets.
Experience with performance marketing, paid advertising, and user acquisition strategies.
Proficiency in digital marketing tools and analytics platforms (e.g. Tableau).
Excellent analytical skills, with the ability to interpret data and generate actionable insights.
Strong knowledge of gaming trends, platforms, and user behavior.
Creative mindset with the ability to think outside the box and develop innovative marketing campaigns.
Amicable communication and interpersonal skills.
**Benefits & Perks:**
Ability to see results and work products rapidly;
Salary will consist of rate + bonus for meeting KPIs + options;
Constant feedback and opportunities for professional growth;
Health insurance;
Training and participation in professional events (like lectures, conferences, etc.).