Position: Digital Marketing and Social Media Manager
Company: Sem Empires
Experience required: 3y
Category: Marketing
English level: fluent
Published: 2022-07-01T00:00:00+03:00

WHAT YOU’LL BE DOING

The Digital and Social Media Manager will lead, create, and manage all communications for a construction company brand and its programs, via their websites, social media accounts, and digital marketing campaigns.
The manager’s primary duties involve creating and implementing multi-platform media plans and digital marketing campaigns, and leveraging social media platforms, as well as traditional postcard/newsletter/snail mail mailings. Additional duties include managing company and community contacts database, writing copy, analyzing online metrics, conducting market research, and reviewing digital content such as articles, advertisements, website copies, and social media posts that will help inform our output.
The manager will also be responsible for coordinating with internal teams, key partners, and external stakeholders, on both pre-existing programs, as well as new ones. Sometimes this means navigating new waters, so the ability to create new workflows and remain flexible is key to success.
We are not only looking for a self-starter who will build on our marketing/promotional platforms to generate further engagement and demand for all programs and services, but also a mature, level-headed individual, excited by a fast-paced work environment, who is capable of communicating compassionately with communities.
Looking for a creative and highly organized individual with great marketing and social media skills who can assist on various projects and assignments for a construction / remodeling company. Candidate must know how to set up campaigns on several platforms to advertise services.
Ideal traits: collaborator, organized, punctual, team player, with leadership, passionate, positive attitude, highly motivated, enthusiastic with a can-do spirit!

RESPONSIBILITIES:

STRATEGY
Design, write and implement authentic, engaging, entertaining, and unique campaigns designed to both grow audiences and strengthen the quality of engagement across all platforms.
Monitor social media trends, including developments in design, applications, strategy, and innovation to stay relevant and effective.
CONTENT:
Plan and execute content 2 to 4 weeks in advance and manage internal approvals prior to posting live on various channels.
Successful hands-on experience with Facebook, Instagram, TikTok, Pinterest, and Twitter. Reddit experience is a big +.
Create attention-grabbing, brand-relevant content customized for each unique social media platform based on optimal character counts (headlines, descriptions, etc.), caption formatting nuances (hashtags, line breaks, etc.), varying audience engagement, and platform communication priorities.
Vary captions and posting date by a platform to post unique content on each platform, giving the consumer a reason to follow everywhere.
Own visual content and graphics for ALL social media platforms. 
Partner with the creative team and post team for optimal content output, collaborating continually with the creative team to determine content synergies and overlap.
Create monthly shot lists and mood boards outlining content to be shot or created.
Ladder all creative execution up to brand voice, brand tone, and product/platform visual strategy.
Final selects: make recommendations and get alignment from key stakeholders.
Final edits: circulate amongst key stakeholders.
Download and analyze raw data from social media platforms and SMM.
Create bi-weekly reports for Activation meetings to determine the best-performing content.
Provide channel analysis for the department every month.
Work with a graphic designer, creative director, and project managers/visionkeepers to develop necessary content for campaigns.
Work with Community Engagement to ensure all copy is nuanced, compassionate and respectful to the various audiences that the company works within.
Manage the community contact lists for each program/project.
Engage community members with prompt responses in comments/dms, organize competitions, ask questions and cultivate relationships.
Track social media campaigns’ key performance metrics to maximize results and build reports for management and necessary external stakeholders.
Manage the relationship with social media agency partners and similar external stakeholders.
Implement ongoing updates/improvements to the website and all program websites.
Graphics: Create graphics and banners for our website, blog, and weekly email
SMM
Brainstorm and develop ideas for creative marketing campaigns
Social Media Management of multiple platforms
Conduct market research to find answers about consumer requirements, habits, and trends
Content Creation - Conceptualize campaign ideas, be on top of what’s trending, and come up with ideas for content that would be timely to post.
Develop Social Media strategies for lead generation
SMA
Develop Social Media targeting campaigns for lead generation
Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies
Manage digital advertising budget; track expenditures; report on the effectiveness

WHAT WE’RE LOOKING FOR

Construction industry experience (MUST)
3 plus years experience in a full-service agency or brand-side leading digital marketing programs, within the construction industry.
Extensive knowledge and understanding of social media and networking platforms, and a strong understanding of new media consumer behaviors and trends. Requires a mix of strong interactive, social media background and ability to tackle non-traditional marketing programs.
Must have a passion to always keep raising the bar, being solution-oriented, and blowing past goals.
Proven experience as a marketing specialist or similar role
In-depth knowledge of all social media platform growth and engagement
Strong writing skills, editing (photo/video/text), with the ability to craft clear, persuasive copy in a variety of mediums.
Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/social media etc.) and market research methods
Demonstrable experience in marketing data analytics and tools
Solid computer skills, including MS Office, marketing software (Adobe Creative Suite & CRM), and applications (Web analytics, Google Ads, etc.)
Proficiency with the Mailchimp, and Google Workspace Apps.
Knowledge of HTML, CSS, and web development tools desired
Knowledge of SEO and SEM desired
Experience with photoshop and editing is also a plus!
Video Editing is a major plus!
Proven track record of generating results, managing teams, and collaborating with others on integrated marketing efforts in digital and social media.
Extensive project management experience, and ability to manage heavy workloads and rapidly shift priorities based on organizational needs.
Excellent organizational skills and the ability to further organize and build upon current organizational structures.
Strong management skills and experience leading wide-scale initiatives.
Excellent interpersonal, presentation, and written communication skills.
Well-organized and detail-oriented
Experience working in a complex, fast-paced organization is strongly preferred.
A great sense of humor is pretty much a MUST.

Education:
B.A. or B.S Communications.
Bachelor's (Preferred)
Experience:
Marketing: 3 years (Required)

For consideration, please apply online. We thank all applicants for their interest but only those selected for an interview will be contacted. Before you start, all employment is subject to background and reference checks.

OUR COMMITMENT TO YOU

You'll be part of a culture built on empathy and respect - one that recognizes the unique talents of everyone on the team. We're proud of the differences that make us all unique and we support unity, acceptance, and equal rights for all. Diversity and inclusion among our employees are critical to our success as a global company.

COMPENSATION
Job Type: Full-time
Base Pay: per hour
Supplemental Pay:
Commission pay

Our office is currently hybrid, with those that would prefer to work in the office being able to come in, and those that feel more comfortable working at home, being able to work virtually.
Work Time Zone: PST
Schedule: 9 am - 5 pm
Monday to Friday