Position: Head of Product Marketing (b2b SaaS)
Company: Railsware
Experience required: 2y
Category: Marketing
English level: upper
Published: 2022-08-01T00:00:00+03:00

**Your skills**
● Defining target audience, USP, and product’s positioning
● Proven ability to build the marketing funnel and user journey
● Advanced user of various analytical tools (GA, Amplitude, Mixpanel, Hotjar, etc.)
● Experience in customer development and knowledge of customer-centric frameworks
● Data analysis
● Shaping design requirements for landing pages, marketing materials, website’s assets
● Campaigns A/B testing
● Managing multiple complex contexts

**Your responsibilities**
● Be a product evangelist
● Ideate on growth experiments and prioritize the scope
● Deliver marketing campaigns and share the results
● Contribute to the product strategy with your vision and skills
● Define goals for the customer development process, outreach users, and run the
interviews. Structure the outcomes to apply them to the growth strategy
● Shape performance reports or set requirements for analytics dashboards
● Collaborate with data analysts for a deep understanding of growth campaigns
performance
● Ensure consistency of product positioning across all the marketing channels