Position: Digital Marketing Manager 2022/03
Company: Argument
Experience required: 3y
Category: Marketing
English level: fluent
Published: 2021-09-01T00:00:00+03:00

**RESPONSIBILITIES**
- Develop and refine an integrated, global, cross-channel digital strategy that leverages insights to drive increased conversions and engagement
- Create both tactical and strategic digital campaigns using email, landing pages, and ads to drive contact acquisition/event registration and build our audience
- Build & manage ad campaigns in AdWords, Facebook, LinkedIn, and Twitter
- Ensure the right systems and processes are in place to measure campaign performance and impact
- Prioritize and project manage growth experiments to ensure ongoing optimization of acquisition efforts and to test new tactics
- Manage external partners from end to end ensuring that the partner’s approach aligns with our overall strategy, manage budget spend, and ensure targets are achieved, and strategy is adjusted as needed
- Create high performing and measurable conversion based programs to drive growth through digital journeys
- Manage the website performance and optimization


**REQUIREMENTS**
- 3+ years in B2B high tech marketing with experience with building and optimizing paid digital programs (e.g. Google, LinkedIn, FB, Twitter, and others) ideally in a B2B SaaS/Tech company
- Experience with Google Tag Manager and Google analytics
- Proven track record of reaching and engaging audiences through integrated paid digital programs
- Experience managing external partnerships, particularly experience serving as the key contact with external agency partners
- Experience with ABM program to drive personalization and scale focused on the buyers' journey, delivering the right marketing program and content at the right time
- Experience with optimizing website performance and improving conversion
- Native English speaker/ Excellent level of English with excellent written and verbal communication skills

**Desired Technical Skills:**
- Experience in affiliate and referral marketing for B2B software
- Experience with web analytics tools and tracking tools
- Understanding of WordPress, HTML, and CSS
- Experience with Email Service Provider platforms.


**BENEFITS**
● Competitive compensation, based on experience and qualifications
● Knowledge sharing between our teams
● Health insurance program
● Friendly team and comfortable working environment (corporate parties, movies, table games, etc.)
● Corporate training for professional development, conferences
● English classes with a native speaker