Position: Growth marketing manager (USA mobile app aimed at mental health improving)
Company: A-HR
Experience required: 3y
Category: Marketing
English level: upper
Published: 2022-01-01T00:00:00+02:00

We are looking for a Product Growth Marketing Manager, whose main task would be:
-bringing a new product and brand to market, 
-defining a launch strategy, positioning, 
-influencing a product roadmap based on market and user research.

**What you’ll do**:

● Formation and implementation of GTM strategies for the withdrawal of new product to the US market.
● Definition of key characteristics and USP of the product / analysis of the market and competitors.
● Delivering the value of the product to the audience.
● Creation of a seamless customer journey through the product.
● Analysis of target audience, market - formation of customer avatars.
● Budget management of outsourcing / freelance teams.
● Formation of a marketing team within the company.

**Skills and experience:**

● Experience with similar functionalities in the positions of PMM IT products - at least 3 years.
● Experience in development of a product is required (a mobile application in the US market on a renewal model subscriptions (B2C) basis).
● Experience both in attracting new customers and in increasing the loyalty of existing ones, their retention.
● Experience in building a customer journey, writing offers and key marketing messages, composing client avatars, organizing and conducting interviews.
● Preparation of offer texts (content creation) - communicating value and USP to client.
● Budget management for advertising, brand promotion and marketing activities.
● Ability to work with hypotheses: create, prioritize, test, conclude.
● Skill of managing teams: outsourcing / contractors and internal.
● Good written and spoken English and Russian.
●Full remote work