Position: Product Marketing Manager (PMM)
Company: Volsor
Experience required: 3y
Category: Product Manager
English level: intermediate
Published: 2023-02-01T00:00:00+02:00

We are looking for a reliable Product Marketing Manager who will drive new product development and deliver high ROI.

Key role in a company: PMMs are responsible for their product portfolio (like Personal Loans, Life Insurance etc.) and are tasked with achieving a 50% margin of managed products. The PMM oversees the whole process of managing products like customer journey and life-time value monetization. PMM must act as the primary thought leader for the products.

You will communicate with several teams to achieve your goals: A Product Marketing Manager is a supervisor of the revenue stream team which consists of the following subordinates: Promo Manager, Performance Marketing Team Lead, Sales Manager, Data Analysis. It also requires professional confidence and the ability to understand which ideas will work and which won't.
PMM is the product owner, they are fully responsible to reaching the KPI goal

RESPONSIBILITIES
-Full understanding of company products
-Conduct product and market analysis    
-Responsible for achieving KPI
-Create marketing angles connected to audience problems
-Monitoring progress and providing feedback on performance
-Look for product growth points through analytics
-Work with P&L, unit economy and reporting
-Communication and syncing with teams
-Responsible for monetization by creating remarketing/retention
-Analyzing and interpreting performance data to identify improvement opportunities
-Finding weaknesses in landing pages and improving conversions
-Developing go to market strategy
-Test marketing product features
-Develop and implement marketing strategies in line with the company's vision
-Improve monetization of new products


The ideal candidate will be involved in new product launches, communication and task setting between teams, improve performance and ROI on a product, and work closely with company leaders. The main field of work will be work on acquisition, engagement, conversion and retention of customers through development of new landing pages and marketing strategies.

REQUIREMENTS 
-Proven experience as a Product Marketing Manager or similar role
-Understanding how to build CJM
-Determine the size of the market: how many maximum customers you can have and etc.
-Copy skills
-Exceptional ROI-tracking skills, able to prove what is –or isn’t—working
-Familiar with media buying and analytical tools 
-Experience in market analysis
-Experience with affiliate trackers and/or leadgen
-Product management skills
-Knowledge of software such as: Jira, Slack, Confluence
-Good general understanding of how web services work
-Good organization and ability to multitask
-Excellent communication skills
-English language is compulsory 

WILL BE A PLUS
-Media buying experience (Facebook Ads, Google Ads, TikTok Ads)
-Constant attention to detail
-Knowledge of Czech and Russian

CONDITIONS
-Official registration
-Bonuses for fulfilling KPIs
-Working hours: Monday-Friday, flexible start of the working day. Our employees have the opportunity to work from home several days a week
-25 days of vacation and other perks and nice bonuses

At Volsor, we help fintech companies and financial institutions grow their businesses through lead generation and CPA marketing.
Since 2014, we have been developing IT solutions for loan search, which help users to conveniently and quickly find suitable loan conditions and apply online. Further, our platform connects users with our business partners from financial institutions.
Volsor is a big name in the international financial market. Our company is represented in the Czech Republic, Poland and Spain. Through our platform more than 1 billion euros of loan applications were submitted.
In 2023, we are expanding our boundaries and want to make sure we provide the best product on the market, so we are looking for talented employees to join our team and share our vision.