Position: Head of PPC
Company: Jooble
Experience required: 3y
Category: Other
English level: upper
Published: 2023-07-01T00:00:00+03:00

We are looking for a Head of PPC to build our product — Jooble Job Aggregator
Jooble is the main product. We gather vacancies from 140 000 sources, including corporate websites, social networks, classifieds, and other resources. This product is available in 69 countries.
Our user is a job seeker whom we help find a relevant job opportunity. 
Our client is the marketing manager from a job board whom we give an opportunity to attract job seekers. 
Our partners` websites help us increase traffic volume by posting our vacancies/widgets. Users visit our website, while partners receive rewards.

A bit more about the company:
“Jooble is a company open to hearing the ideas and opinions of everyone. I can influence many important aspects. Jooble is a company where you and your potential are valued. Therefore, I have progressed from a Product Analyst to the Head of General Analytics in less than two years” - Oksana Nosenko,  Head of General Analytics

Responsibilities:
Manage a team to achieve team and company goals;
Collaborate and organize cooperation with other functions within the company to achieve company goals, manage initiatives (internal projects) within the company;
Plan and execute paid advertising campaigns that support our growth strategies while meeting budgetary requirements;
Create, manage, and optimize advertising campaigns in Google Ads, Facebook Ads, LinkedIn Ads, Bing Ads, Criteo, Taboola, and others;
Work with product team to improve landing pages and conversion rates;
Manage budgets for advertising channels, including Paid Search, Paid Social;
Testing new channels and technologies to identify additional audiences and ad inventory to accelerate growth;
Understanding and utilizing Google Analytics for tracking and reporting (with customization and dashboard in Tableau);
Analyzing, measuring and reporting on all campaigns, developing a clear understanding of findings, next steps and possible optimizations;
Maintaining and monitoring key metrics across channels, including budget spend, conversion, LTV, CAC, ROMI/ROAS;
Ensure optimal cost optimization by continuously optimizing campaigns based on A/B test results;
Participation in the implementation of the company's marketing strategy together with the marketing manager;

Requirements:
3+ years of experience in managing a team of 4-5 people (including hiring, performance evaluation and dismissal of employees);
experience in setting up inter-team interaction to achieve company goals;
experience in project management;
understanding of the company's business goals;
work with paid traffic in a product company and/or advertising agency or as a PPC/marketing team manager;
experience with European/American markets;
experience in managing large budgets and large amounts of data;
experience with automation for a large number of campaigns;
skills in prioritizing and managing tasks and projects;
strong analytical skills (proficient in Excel / Google Sheets / SQL), experience in conducting A/B tests;
a clear understanding of advertising metrics and their management, such as conversion rate, CPA, CPC, CAC, LTV, ROMI/ROAS, CTR, CPI, etc;
experience in improving landing pages and conversion rates;
above average level of English;

What makes work at Jooble comfortable?
Work from anywhere
All employees can work in the office or remotely. Also, we have hubs and offices. Everyone who is abroad can visit our space in Warsaw. For those in Ukraine, you can visit offices in Kyiv, Lutsk and Uzhhorod. The company provides all the necessary work equipment, whether you work in the office or remotely.

Flexible working hours
The 8-hour working day and you choose when to start. What matters to us is the result, not the number of hours spent at the workplace. 

Education
We cover 50% of training costs: professional courses, webinars, and language courses. If this professional training helps to improve work results, the company will cover 100%.  Also, we offer corporate English language lessons and speaking clubs. Every month we provide regular webinars from leading experts on different topics.

Healthcare
We provide health insurance for everyone who has worked for more than 3 months. For colleagues who are abroad, financial support is provided in case of medical expenses.

Mental Health
We are cooperating with the well-being service. It provides employees with psychological consultations or a 50% discount on different psychologists’ services.

Vacation and Sick Leave
20 days of annual leave, 10 days of additional paid leave (you can take additional days only after you have fully used up your annual leave), paid sick days, + the possibility to take 4 additional sick days without a medical certificate.

Our culture
There is always a fantastic team behind a successful project. We'd really like our people to feel that Jooble’s workplace promotes freedom, respect, support, and honesty. We always give feedback to each other, and we believe it helps us develop personally and our products in general.

Ukraine is the capital of great people!

From the first day of the war, Jooble actively supports and organises fundraisings. Our colleagues protect our country and volunteer what is, for sure, important efforts for Ukraine today. 

If, in the job description, you see yourself and really want to become a member of our team, please send us your CV, and our recruiter will reach you.