Position: Retention Marketing Manager
Company: PIN-UP.TECH
Experience required: 3y
Category: Marketing
English level: upper
Published: 2023-03-01T00:00:00+02:00

**Requirements:**
• Obligatory experience in gambling;
• Knowledge of marketing and niche metrics: LTV, ARPU, RetentionRate, calculation systems for ROMI and ROI, GGR, NGR;
• Understanding the basic principles and approaches to A/B testing, checking hypotheses to optimize marketing activities;
• Experience with analytics tools: GA, Tableu, Voluum, Power BI, and Google Data Studio;
• Experience with customer segmentation;
• Knowledge of the main mechanics for promotions and tournaments aimed at attracting, retaining, and returning players;
• Knowledge of methods to analyze the market and competitors, as well as your own product;
• Analytic mindset;
• English: Upper-Intermediate.

**Will be plus:**
• Knowledge of the major providers and developers of games and slots;
• Understanding odds in bets and how they are calculated;
• Possession of information about sports that regularly appear in the lines (teams, clubs, and top athletes).

**Responsibilities:**
• Monthly planning and drafting of marketing campaigns;
• Organization of promotions, draws, and other activities to retain and return players;
• Analytics of conducted promotions and calculation of ROMI;
• Creation and outlining of mechanics for new promotions, preparation of technical specifications for developers (product and marketing admin panel);
• Ensuring regular communication with the player via SMS, email, messengers, push notifications, and social networks;
• Setting up trigger chains;
• Communication with the team to develop a general strategy;
• Implementation of the overall brand strategy in various GEOs;
• Expenditure planning and reporting;
• Analysis of the market and competitors;
• Assigning tasks to employees in your direction.