Position: Media Buyer / Acquisition Manager
Company: BitcoinWide
Experience required: 2y
Category: Marketing
English level: intermediate
Published: 2022-11-01T00:00:00+02:00

Are you tired of boring projects? Start a new job in a great product team! Come to BitcoinWide and try!

We create a new Ukrainian fintech startup. Our service helps people to choose the most profitable option to change currency. If you are interested in challenges - we are waiting for you on our team!

**Requirements:**
• Work experience in a similar position of 2 years or more with fintech or crypto cases, which can be shown at the interview;
• Experience with analytical tools, traffic evaluation (Google Analytics);
• Experience in purchasing traffic using CPM, CPC, CPA models;
• Experience with DSP, Native Ads platforms, direct purchases from publishers;
• Understanding of leading conversion metrics, ROI, CTR, CPC, CPM, CPA, CPL, LTV, Flat Rate;
• Experience in A/B testing;
• Experience in launching advertising campaigns (Push, Pops, Banners, Native, Tiser, Branding, Preroll, etc.);
• Experience setting up arbitrage trackers for yourself and your goals.

**Responsibilities:**
• Planning, control and implementation of the purchase of advertising in various networks (Facebook, Instagram, TikTok, Google);
• Analysis of effectiveness and optimization of advertising campaigns. Reporting;
• Formation of strategies together with the team, calculation and planning of budgets;
• Implementation of the traffic purchase plans;
• Testing of new formats and types of traffic;
• Conducting A/B tests and adjusting the strategy based on the results;
• Troubleshooting errors related to the tracking system, creatives, campaign targeting parameters, etc.
• Tracking and analysis of competitors' marketing activities;
• Interaction with the design department, production of technical specifications.

**We offer:**
• To become a part of an effective product team with a common vision to deliver a great value for the world of cryptocurrencies;
• Flexible working week with the ability to plan own schedule.