Position: Email Marketing Manager
Company: HEADWAY.GLOBAL
Experience required: 1y
Category: Marketing
English level: upper
Published: 2020-08-01T00:00:00+03:00

You will be the only person responsible for your earnings. You will control your salary since it will depend exclusively onyour results! Consequently, you will have an opportunity to earn above the average market offer!

We will give you the best conditions on the market if you are a real professional!

We are a product IT-company designing our own product from the main business. We are experts in the field we’ve been working in for more than six years! With us, you’ll get an interesting intensive project with challenges and high workload, which will help you develop your skills and never let you get bored! We choose our candidates very thoroughly so that you will be surrounded by strong, intelligent and creative professionals. You will always stay focused on your tasks without minding others' business. Your opinion and decisions will be of a real value to the company. If challenges, difficult tasks and career growth opportunities are what you are looking for, learn more about our vacancy and send us your CV! 

Your salary base of $ 1000−1200 that is to be discussed with you will imply the following tasks:

Maintaining high open and click rate (% will be decided together);
Maintenance of domain/IP reputation, reducing bounce rates;
Implementation of email and PUSH strategies and campaigns;
Implementation of email marketing strategies for cold databases.

Your KPI that will let you earn $1500+:

Conversion of cold audiences to active customers first, then buying customers;
Conversion from email marketing flows (number of percentage of buyers);
Re-engagement of our current customers as well as inactive clients through email, PUSH.
We have already configured bases, and we know our target audience. We will provide you with expertise and clear objectives!

Requirements:

Successful experience working with automated email campaigns aimed at an English-speaking audience
Experience with customer segmentation and targeted sending
Experience developing, implementing, automating, and optimizing targeted email flows
Experience or understanding of CRM-linked email marketing strategies (for personalized content, segmentation, and flows).
Knowledge of building email marketing strategies and sales funnels
Advanced ownership of email marketing services (Moosend, Mailjet, EmailOctopus, MailChimp, ActiveCampaign, etc.)
Email templates creating experience (design and copy-writing). Experience using Stripo (or similar tools) is a plus
Sufficient knowledge of HTML, and some CSS is a plus.
Ability to track and maintain IP/Domain reputation using Google Postmaster Tools, MXTools, Header checkers, spam checkers, and others
Building consolidated statistics and analytics
Experience in A/B testing
Understanding the logic of spam filters and their workarounds
Experience working with web/mobile PUSH
Understanding on how inboxing works and the factors that impact email deliverability
Experience working with cold (content-focused) email marketing strategies will be a plus

Responsibilities:

Ownership of functioning email flows to maintain and improve deliverability.
Maintenance of ESPs to monitor and respond to bounces, unsubscribes, and complaints.
Optimizing existing flows to improve deliverability, open and click rates, and conversion
Achievement of planned conversion rates for all launched campaigns
Setting up accounts in the mailing list services, digital signatures for the domain, tracking postmaster services
Configure DKIM subscription and sender SPF records
Communication with the development department for automation process.
Communication with ESPs to resolve all issues that impact deliverability and conversion.
Creating, implementing, and optimizing automated segmented PUSH campaigns. (Experience with OneSignal is a plus).
Creating daily report of email flows performances (sends, opens, clicks, bounce, purchases, etc.), analyzing them, and making inferences to improve future performance
Creating new email templates including using custom fields and dynamic content from CRM database (working with developers)
Creating new PUSH campaigns (potentially including personalized custom CRM-based content)
Creating and implementing strategies for working with cold databases

What we offer you:

Your salary will be $1100−1500+. If you believe your skills let you earn more, we are ready to discuss it during an interview! You’ll get a concise offer for first two months of working for our company. Later on, you will discuss your salary personally with the company’s CEO, which means you’ll get more every single month!
During the quarantine period, 97% of employees started earning even a higher salary;
Your work schedule 10.30−19.00
Convenient location: 5 minutes from Palats Ukraina subway station;
There are orthopedic chairs in our office, and every employee is free to choose the equipment they need to ensure the best result as soon as possible;
People surrounding you define your life level. Due to quality stages of an interview, we choose the best from the best. You will be working with true professionals in their field;
We fully cover the cost of your participation in trainings, seminars, and concentrates so that you could grow professionally and be aware of the latest marketing trends;
We genuinely care about our employees' health; that’s why, during the quarantine period, we sanitized the office every morning cleaning all the tables and chairs as well;
We hear our employees, which means that we consider both our clients' and employees' satisfaction level and reach a compromise in any situation;
Send your CV and we will contact you!