Position: Senior/Middle Creative Marketing Manager
Company: Welltech
Experience required: 2y
Category: Marketing
English level: upper
Published: 2023-08-01T00:00:00+03:00

We’re looking for a **Creative Marketing Manager** who is eager to apply a creative and analytical approach & skills to promote an app (Health&Wellbeing industry). 

**Your tasks:**
- Create ad concepts for performance marketing campaigns
- Create ad briefs/storyboards for designers and work closely with them to develop creative and selling content (both video and static)
- Prepare UGC scripts for bloggers/creators
- Constantly track trends and promising creative concepts
- Make audience, product, and competitors research
- Collect and apply insights about our users and new potential audience
- Prepare, moderate, and actively participate in team brainstorming
- Propose data-driven hypothesis, initiate and manage new creative tests
- Analyze creatives` test results (primarily Facebook & Instagram) and propose how we can develop the creatives
- Bring and use new tools for research and making ad creatives more catchy (including AI)
- Closely work with a cross-functional team (designers, UAM, PMM, Product team, etc.)

**Skills and experience required for this position:**
- 2 years+ of work experience in a similar position 
- Advanced knowledge of how to create catchy ads concepts that are oriented to a target audience
- Experience in creating ad briefs/storyboards for designers and communicating with them regarding final content
- Expertise in audience, product, and competitors research
- Storytelling and UGC expertise
- Experience in working with ads for the US market
- Be proactive, curious, creative, and have out-of-the-box thinking
- Have no fear of testing and failing
- Ability to analyze and prioritize hypotheses
- Passion for social media trends
- Effective communication skills to be able to work in a cross-functional team
- Strong time management and task ownership
- Attention to detail, high level of self-organization, and responsibility
- Familiarity with these or similar competitors' research tools (SimilarWeb, BigSpy, SensorTower, etc.)
- English B2+ level

**Will be a plus:**
- Basics of working with content-generating or other AI tools 
- Basics of Figma
- Basic knowledge of ad performance metrics 
- Experience of work with paid social ads for an app product

**In our team we value:**
**Sociability.** Team update, regular communication with the working group on current projects in written (chats) and verbal formats (stand-ups and other meetings). Openness to communication. Ability to formulate tasks clearly and concisely
**Results orientation.** Willingness to bring your tasks in line with the team and company global goals, to implement the necessary changes
**Responsibility.** Attention to details, autonomy, willingness to take on obligations and comply with agreements
**Proactivity.** The ability to set goals and achieve them. Creating opportunities without waiting for them to appear
**Orientation to development and self-learning,** interest in new technologies. A constant desire to learn and develop your skills, gain new experience

**We offer a fair level of compensation that will be appropriate for the candidate’s expertise and level.**

Welltech is not only about great benefits but also about great culture. All our specialists are offered incredible opportunities for professional and career growth, flexible work environments, and the ability to suggest ideas and drive changes.

**Check out some of our products:**
Muscle Booster — musclebooster.fitness
Yoga-Go — yoga-go.fit
FitCoach — fitcoach.fit
WalkFit — walkfit.pro
Omo — bit.ly/OMOio

**Candidate journey:** ⭕️ Intro call --- ⭕️ Interview --- ⭕️ Test task --- ⭕️ Final interview

**In our team, you'll find an opportunity to develop and implement your ideas, as well as to make the world a better place!**