Position: Amazon Brand Manager
Company: 10 Cavanmore
Experience required: 2y
Category: Marketing
English level: intermediate
Published: 2023-04-01T00:00:00+03:00

ROLE
To own several key account management metrics and have a direct and visible impact on the long-term success of the business. The primary function of the Brand Manager is to ensure the overall success of the company’s products on Amazon. This includes ensuring the best products for the brand are sourced with defensibility in mind, launching those products effectively, and maintaining a minimum level of profitability per product. 
The Brand Manager will oversee every area of product success on Amazon, identify solutions or improvements, and coordinate with multiple team members to see goals are met.
The role oversees key areas of the business that must be maintained on a daily basis in order for the company to stay in business. This includes Customer Experience, Platform Management, Inventory Management, Account Health, etc. But it's not just about hitting targets, it's about the journey and the impact you will have on the company.

RESPONSIBILITIES
Oversee all Amazon account operations on a daily basis
Oversee day to day SKU optimization, PPC optimization, product R&D, and product sourcing yourself or through managing your team
Create and/or review daily and weekly reports and KPIs with other team members for inventory, traffic and sales data and product trends
Check account performance against projections then prepare and execute corrective or proactive actions 
Make optimization adjustments to listings in front end and back end 
Coordinating with Leadership on budget, new product concepts, and the future product pipeline of the brand
Stay up to date with all the most cutting edge technologies and methods
Meet via Zoom with team members weekly to discuss previous weeks and future plans 
Develop a growth strategy in collaboration with Leadership and reverse engineer the tasks that will need executing to achieve this growth
Coordinate with the team to ensure projects are run efficiently for the desired result. 
Ensure repeatable processes are being utilized in each area mentioned so that new team members can be onboarded as needed
Analyze Amazon ASIN level data (sales, conversation rate, page views, costs, etc.) to determine why certain products are trending up or down, clearly articulate observations and propose strategies to troubleshoot problems
Develop strategies to increase sales, reduce costs and drive conversion rate of acquired products including: keyword optimization, price optimization, PPC, packaging/inserts, coupons and deals, customer communications, creative, changing package dimensions, removing unprofitable products
Work directly with the PPC Manager to ensure the latest and most effective strategies are being used to launch new products and maintain profitability on existing products
Ensure that every product is meeting KPI's that drive revenue, profit, and overall brand exposure to our customer avatar through SKU and Brand optimization
Monitor and solve any account health concerns that may arise and ensure product listings on the platform comply with the platform’s TOS
Monitor and resolve communication from Amazon via seller support emails/calls, seller performance notifications, Brand Health platform and any other area where Amazon may leave feedback on our account