Position: Email Marketing Specialist
Company: Genome
Experience required: 1y
Category: Marketing
English level: upper
Published: 2021-01-01T00:00:00+02:00

The Email Marketing Specialist will be responsible for creation and analyzing marketing email blasts, conduct A/B tests to improve performance and create funnels.

Also, the Email Marketing Specialist will manage the database, client profiling, segmentation and targeting through extracting segments.

Responsibilities:
Create email campaigns
Create and maintain a communication calendar
Launch, track, adjust and report on email campaigns
Provide qualitive customer segmentation
Develop and implement of trigger/event-based emails
Deliverability improvement
Generate and test hypotheses and approaches for general improvements of email marketing
Perform A/B testing
Create tasks for designers and maintain its readiness

Skills:
3+ year of hand-on experience with email marketing
At least Upper-Intermediate English
Experience with B2B products
Experience with client focused targeting, segmentation techniques and marketing essential
Basic understanding of HTML and CSS
Creative approach and willingness to run A/B tests
Knowledge of the email marketing metrics
Team player with high level of communication skills and empathy
 

Offered benefits:
friendly working environment in international professional team
personal development and professional growth
20-working day paid vacation, paid sick leave, medical insurance
compensation of foreign language courses and sport sections
corporate events and team-building
for the period of quarantine – remote work from home.