Position: Senior SMM and Communication Specialist
Company: MacPaw
Experience required: 3y
Category: Other
English level: upper
Published: 2022-07-01T00:00:00+03:00

In this role, you will:
-analyze the current social media environment, propose complex strategies and action plans
-build and execute social media marketing strategies and action plans in alignment with product/brand goals
-perform independent research (competitors, market), define goals and KPIs that the SMM team can commit to, design roadmaps and concrete solutions for the platforms
-develop and run social media marketing campaigns (organic/paid), manage all communication channels (Twitter, Instagram, Facebook, etc.) to drive consistent, relevant traffic, raise engagement
-building content plans for social media that contribute to achieving project-specific goals
-implement improvements to the reporting structure and workflow
develop bottom-up performance estimates and budgets for SMM campaigns, tools, or other business expenses
-regularly monitor market, competitors, and target audience trends in the context of social media, introduce data-based solutions for adopting recent trends, and oversee their execution
-mentor and oversee the performance of junior specialists

Skills you’ll need to bring:
-3+ years of experience in SMM & Communications (experience in creation and development of social media and communication strategy; cooperation with agencies, contractors, PR team, etc.)
-English - advanced or higher
-project management skills and ability to take ownership
-strong analytical, problem-solving, and decision-making capabilities
-expertise in analyzing and using data to make informed decisions
-eager to explore new ways and new social networks to engage and reach our target audience
-ability to conduct diverse market and target audiences research to comprehend trends and community behaviors better
-knowledgeable in social measurement tools and paid social media advertising such as Instagram, Facebook, and Twitter
-ability to supervise and coordinate the work of others

As a Plus:
-work experience in managing communications functions for technology industries
-experience with Google Analytics

What we offer:
-We are a Ukrainian company, and we stand with Ukraine against russian aggression
We maintain workplaces and salaries for the mobilized employees and provide financial support to employees or their families affected by the war. You can read more about it here.
-Hybrid work model
It’s entirely up to you to decide whether you want to work remotely or in the office. However you choose to mix it up, the office is always open in a co-working mode following all health safety measures.
-Your health always comes first
After you complete your trial period, we cover 100% of the medical insurance cost for you and 50% for your dependents. We also cover dental and massages and offer a 50% refund for psychotherapy.
-Flexible working hours
You can choose working hours comfortable for you. No one here tracks your clock in/clock out because MacPaw is built on trust and cooperation.
-Office designed for people (and pets)
Our office has it all. A spacious workplace with enough room for sitting up, laying down, and running around. A gym for recreation, fitness, and yoga. Cozy kitchens with breakfasts, coffee, and snacks. Sleeping/meditation rooms. A terrace with a view where we throw summer parties. Also, we have two cats living in the office, and you are welcome to bring your pets to the office (we have separate floors for cats and dogs).
-Space to grow both professionally and personally
Whatever your dreams and aspirations are, we got you. Generous education budget, annual development reviews, free English and public speaking classes, and regular tech talks. We also offer personal coaching with organizational coaches.
-Teams we are proud of
We build honest, transparent, and reliable relationships within teams. Every Macpawian can improve processes and implement their ideas. We encourage open and constructive feedback and provide training for Macpawians on giving and receiving feedback.
-Time-off policy that covers life’s needs
20 vacation days, unlimited paid sick leaves, xDays (2 days a month to work on what you are passionate about and it’s not a MacPaw Core Business), personal time day-offs designed to help you take care of essential matters in your personal life, parental leaves. On top of all that, sabbaticals are open after 5 years of being with MacPaw.
-Cafe and fresh daily lunches
There are plenty of yummy options for everybody. But... You *have* to try our ricotta cakes. Seriously. They’re unbelievable.
-Join social initiatives with MacPawCares
MacPaw participates in numerous charity projects across many fields, and you are welcome to jump in and spend up to 3 working days per year making the world a better place.