Position: User Acquisition Manager - lifestyle mob apps
Company: Freelance
Experience required: 3y
Category: Marketing
Published: 2023-02-01T00:00:00+02:00

**Appme.tech** is a fast-growing IT company headquartered in Cyprus and its development team located in Bulgaria, Georgia. Our portfolio consists of 4 mobiles products developed for both platforms Android and iOS.

Due to fast development, the company is expanding its team and is looking for User Acquisition Manager, who can get great traffic for our two main products: MyTravel and My Pet Signing.

**Responsibilities:**
— Create and manage advertising campaigns for channels such as search, display and social (Facebook, Instagram, Adwords, etc.);
— Optimize ads campaigns in order to improve ROI (decrease CPA, increase LTV/ARPU);
— Test new traffic channels;
— Provide daily and weekly reports;
— Monitor and measure campaigns and channel performance;
— Develop promotional videos, banners and slogans (in cooperation with product managers and designers).

**Key requirements:**
— 3+ years of experience on a relevant position in tech company marketing department or in advertising agency working with mobile apps;
— strong experience in promotion of subscription-based products (Google Play, App Store);
— experience with big traffic sources (FB Ads, Google Ads, etc);
— strong analytical skills; competence in campaign measurement, making analysis and data & A/B testing results interpreting;
— deep understanding of such advertising metrics as CPA, CPC, CTR, CPM, CPI, CPT, CPL, CPM, etc;
— knowledge of CPL, CAC, LTV, ROMI/ROAS, ROI/ROR optimization;
— experience in advertising on such markets: USA, EU, Asia.

**Will be plus:**
— Knowledge of AppsFlyer/Data.ai mobile tracking systems.

**What we offer:**
— Project based collaboration;
— Reasonable compensation in EUR;
— Remote work.