Position: Senior Performance Marketing specialist
Company: Indigo Tech recruitment
Experience required: 3y
Category: Marketing
English level: upper
Published: 2023-05-01T00:00:00+03:00

Our client, a group of Ukrainian IT companies specializing in performance marketing, SaaS platforms, and mobile applications, is looking for a Senior Performance Marketing Specialist in North America.

**Responsibilities:**

Monitor & manage the performance of the performance marketing channels.
Launch & optimize advertising campaigns (including setting S2S tracking, targeting) to achieve KPIs
Analyze traffic and upper-funnel performance to improve campaigns results
Conversion costs optimization and budget management
Extend and develop current and new campaigns to increase traffic volumes
Plan traffic buys and report performance results to set and achieve quarterly goals

**Vital:**
Proven experience with PPC & Display advertising campaigns
Proven Cases - with social ads, lead campaigns
Understanding of Marketing Analytics / Reporting
English upper-intermediate (ideally - advanced)
Experience with content management & Wireframes

**
Requirements, hard skills:
**
3+ years of experience with direct response advertising for B2C products
Proven cases of successful development and execution marketing strategy
Experience in defining and launching marketing programs and promo campaigns
Experience in customer experience management and advertising
Knowledge of key market players, advertising payment models, traffic types
Experience working with wide variety of teams within a company
Excellent written and verbal communication skills
Fluent English

**Will be an advantage:**

Personal contacts with key market players
Experience in website development
Experience with software , products companies
Experience with products for the US market