Position: Performance Marketing Specialist
Company: EPAM Anywhere
Experience required: 5y
Category: Marketing
English level: upper
Published: 2021-12-01T00:00:00+02:00

REQUIREMENTS 

- 5+ years of experience in performance advertising  

- Proficiency in analytics platforms including Google Analytics, Google Data Studio, Yandex Metrica, Hotjar) 

- Expertise in ad platforms including Google Ads (Search, Display, YouTube), Yandex Direct (Search, Display), VK, LinkedIn, Facebook Ads. Certification is encouraged. 

-  Strong analytical thinking skills with data-driven decision-making capabilities 

- Deep understanding of digital marketing strategies and tactics across a range of channels  

- Proven capabilities around audience segmentation and targeted messaging 

- Excellent written and spoken English and Russian 

- Experience with Bing Ads, Yahoo Advertising will be a plus  

RESPONSIBILITIES 

- Handle day-to-day management of campaigns on Google Ads, Facebook Ads, Yandex Ads, VK, LinkedIn  

- Ongoing campaign optimization, testing and performance improvement 

- Build from scratch retargeting strategy  

- Provide performance analysis, key data, reporting and recommendations to business and marketing stakeholders  

- Monitor Google Analytics and Internal Database analytics in addition to ad management platforms to gain insight into traffic performance 

- Test new campaign strategies including ad copy, display campaigns, bid management and ongoing keyword research to consistently improve performance and gain key insights over time 

- Test lead generation strategies, including UI/UX, landing page variations, conversion optimization and behavioral profiling 

- Maintain deadlines, tactics, and other business items in an organized, detailed manor 

- Identify new and existing target audiences based on demographic, geographic, behavioral, and interest-based data 

- Set short-term and long-term performance roadmap for all service lines and locations, with a focus on proactive strategy rather than reactive changes 

WE OFFER 

- Be a part of a hyper-growth team 

- Medical health benefits 

- Competitive compensation 

- English classes with certified English teachers 

- Flexible work hours and remote work 

- Be a part of a culture of learning that will take your professional growth to another level with collaborative + thoughtful team members 

- Distributed team across offices globally