Position: CMO/ Head of Growth (blockchain personal bank)
Company: Preis HR agency
Experience required: 2y
Category: Marketing
English level: upper
Published: 2023-07-01T00:00:00+03:00

**Responsibilities:**
Defining cross-channel marketing strategies to improve user acquisitions.
Develop a feasible growth plan for the marketing department and oversee its day-to-day implementation.
Design and coordinate cross-channel promotional campaigns.
Build a highly efficient team of marketing professionals with a keen focus on growth and acquisition.
Create a solid network of strategic partnerships to positively impact user acquisition
Constantly optimize marketing activities to improve return on investment.
Responsible for Marketing budgets, P & L.
Responsible for the marketing unit’s success and failures.
Responsible for maintaining the LTV: CAC ratio.

**Requirements:**
Proven experience as a Head of Growth, or similar role in Blockchain, Cryptocurrency, IT, Fintech sector.
Experience with guerilla marketing and viral marketing techniques is a plus.
Solid understanding of performance marketing and data analysis methods.
Hands-on experience with:
Mobile measurement platforms.
Analytics tools.
Attribution models.
Ad Campaign management tools.
Customer relationship management tools. 
Experience with social media management and retention tools is a plus.
In-depth knowledge of big data analysis and performance marketing metrics.
Hands-on experience in planning, executing and optimizing acquisition campaigns across DSP’s, programmatic channels, search platforms and social media channels.
Hands-on experience with keyword research.
Experience in media buying is desirable.
A leader with both creative and analytical capabilities.
Outstanding communication in English (written and verbal) and interpersonal abilities.
Positive attitude towards work, with a ‘can-do’ attitude.
Entrepreneurial spirit.
 
**The Company offers:**
Salary based on initial skills, fixed in USD.
Paid vacations 3 weeks/year and sick-leaves
A friendly and fun work environment.
A fantastic team of professionals.

Primary Location: Kyiv, Prague, London  

Employment Type: Full Time.

**About the Company:  **
Our customer is a blockchain personal bank that combines the benefits of blockchain with traditional payment infrastructure. 
The company provides you with а multi-currency payment cards and a fully-featured banking App.
Our customer has more than 10 years of experience in banking services development. 
The company registered in London and we have an office in Prague and Kyiv.