Position: Marketing manager
Company: OnHires
Experience required: 3y
Category: Marketing
English level: fluent
Published: 2022-11-01T00:00:00+02:00

About Hidden Hideouts, 


We are a cottage rental company with several country locations in Ontario, Canada. We are also in the process of building an innovative tiny home resort in Fredericksburg, Texas and will want to position this development as part of our marketing strategy.

Requirements:

-To have a proven track record of success with marketing in the past. 
-be competent in more than one area of marketing 
-be highly organized 
-be able to provide detailed reports
-be able to lead a team 
-proven track record of successfully leading a marketing initiative in the past 

Responsibilities:

1. Directing, instructions, coordinating the whole marketing group to insure accurate results. 
2. Coming up with concepts, ideas, and strategies and implementing them. 
3. Sourcing the proper people for the proper areas in marketing if/when needed
4. Refining strategies and reporting results to owner 

We have 3 main goals:

Goal 1: 

Our marketing efforts should serve 3 purposes. Our current occupancy rates for our cabins in Ontario are at 37% with most of the bookings coming through Airbnb. We would like to get these occupancy rate to 90% with 70% of our bookings coming directly from our website through whatever means necessary. Competitors have achieved this result.

Goal 2: 

To properly market and build an anticipation of our tiny home resort in Fredericksburg Texas so we are sold out upon opening, and we average 90% occupancy rates thereafter. Our accommodation units are very unique, and competitor companies through social media, have achieved 95-100 percent occupancy rates with less desirable units.

Goal 3:

We would like to position ourselves and experts in Airbnb and Tiny home developments, and we plan on using the success we have had in the past, and success in the future with our tiny home project as a means of being able to easily raise funds for future projects. 

The industry we are in is innovative and very few hosts have been able to successfully leverage social media to increase revenue and occupancy rates, however some have mastered this. It will be challenging, as there will not be many competitors to analyze, so critical and creative thinking is mandatory.

We are open to whatever forms of marketing could potentially work. 

Ultimately this person will be responsible for our complete marketing and branding strategy. 

Bonus Goal:
Right now in the USA, treehouse shows, tiny home shows, home renovation types of shows are big hits. We would like your help in positioning ourselves to get on to one of these shows through HDTV, netflix, or similar.