Position: PPC Specialist
Company: CleverLand
Experience required: 1y
Category: Marketing
English level: upper
Published: 2020-10-01T00:00:00+03:00

**Requirements:**
- 1+ years of experience in contextual advertising in Western markets;
- English level - Upper-intermediate (sufficient to write a competent ad targeted at a US user);
- A proven track record of success launching campaigns in difficult and highly competitive niches;
- Knowledge of how to scale and optimize campaigns with a stable cost per conversion, test hypotheses, find the core of the target audience;
- Professional knowledge of Google Adwords;
- In-depth understanding of all kinds of analytics;
- Basic understanding of UX and what makes it outstanding;
- Ability to set landing page optimization tasks;
- Knowledge of how to attract more customers and optimise CPA;
- Technical literacy that is sufficient for organizing your own work and setting up PPC campaigns;
- Good understanding of target audience needs; ability to optimize workflow to meet those needs rapidly;
- Excellent organizational skills and ability to prioritize workload.

**It will be a plus:**
- Knowledge of Bing, Facebook Ads and other instruments;
- Basic marketing skills.

**Duties:**
- Launch and optimize various PPC campaigns, and lead generation campaigns;
- Researching and analyzing competitors' activities;
- Developing effective paid strategies;
- Independently launch, run and optimize advertising campaigns for shady topics and projects;
- Supporting search campaigns with display and retargeting campaigns;
- Collect data and reporting in GA on ongoing and completed advertising campaigns;
- Making forecasts of the effectiveness and budget of current and new advertising campaigns;
- Preparing proposals for improving the quality of the landing page, increasing its conversion rate.

**Compensation and conditions:**
- Flexible schedule (start of work from 9 to 11, 8 hours/day);
- No dress code;
- Salary is tied to the USD rate;
- Paid meals during working hours;
- Medical insurance;
- Vacation 24 business days;
- Paid sick days;
- Friendly team;
- Corporate events, team buildings.