Position: Content Manager / SMM Manager
Company: Who's Mailing What!
Experience required: 1y
Category: Marketing
English level: upper
Published: 2020-05-01T00:00:00+03:00

You will be managing all content-related activities starting from developing the blog calendar and working closely with the sales team to reveal the content needs to designing the articles and sharing useful materials to social media channels. The best candidate has strong strategic-thinking skills and builds up the content that converts leads to subscribers as well as keeps subscribers interested in the product. As our main goal is to shape direct mail marketing to the modern age by powering it with data intelligence, one of your key targets will be to create data-driven content that shows the value of this new approach. You’ll be working closely with the highly-experienced direct mail specialist and data experts in order to create the most inspiring and insightful content. 


Requirements: 
+2 years of experience in content marketing and social media marketing (US market);
English proficiency: strong writing skills and fluent written English;
Experience in visual content creation: infographics, comics and etc; 
Knowledge of SEO basics needed for content creation;
Experience with WordPress; 
Email marketing basic knowledge;
Basic knowledge of HTML, CSS. Proficiency in Google Sheets and Excel; 
Basic knowledge of guerilla marketing; 
Experience with social media management tools: Hootsuite, Buffer and other;
Ability to manage and prioritize multiple projects and tasks simultaneously.

We offer:
A cool office in the historical city center
Young team 
Experience at US-based company
The opportunity to shine! Our early-stage start-up is eager to share what you know, provide you with opportunities to learn and grow your skills, and interested in moving team members up to positions of higher responsibility as our company grows.

Who we are: 
Founded in 1978 as a direct mail archive, today Who's Mailing What! (WMW!) is the world's most complete online library of multichannel direct mail and email campaigns. WMW! provides information on 70,000+ of direct mail packages and promotional emails from across the U.S. markets. WMW! houses campaigns for more than 85 industry categories including: credit cards, fundraising, insurance, telecom, catalogs, travel, automotive and more. 

Measurement of success:
Planning and execution of content activities
Fruitfully cooperating with the vendors: content writers, illustrators, designers, data specialists. And, if needed, the ability to find the missing resources.  
Designing the articles and publishing them to the blog
Keeping track of WMW! mentions in social media and responding to those
Brand awareness increase
Increase of the monthly blog visits
Individual contribution; facilitation of assigned tasks

Benchmarking:
Quality and quantity of the article published to the blog ↑
Number of comments and shares↑
Number of social media mentions↑
Number of high-quality copywriting resources we can turn to depending on the need↑
Average number of monthly blog visits↑
Newsletter open and click rate  ↑
Number of registrations received after reading the blog article ↑