Position: СRM manager
Company: UNITECH PARTNERS GLOBAL
Experience required: no_exp
Category: Other
English level: intermediate
Published: 2023-09-01T00:00:00+03:00

iGaming company is looking for experienced CRM manager to join the Team!

Requirements
- Obligatory experience in gambling;
- Knowledge of marketing and niche metrics: LTV, ARPU, RetentionRate, calculation systems for ROMI and ROI, GGR, NGR;
- Understanding the basic principles and approaches to A/B testing, checking hypotheses to optimize marketing activities;
- Experience with customer segmentation;
- Knowledge of the main mechanics for promotions and tournaments aimed at attracting, retaining, and returning players;
- Knowledge of methods to analyze the market and competitors, as well as your own product;
- Analytic mindset;
- Experience with analytics tools will be a plus: GA, Tableu, Voluum, Power BI, and Google Data Studio;
- English: Upper-Intermediate.

Responsibilities
- Monthly planning and drafting of marketing campaigns;
- Organization of promotions, draws, and other activities to retain and return players;
- Analytics of conducted promotions and calculation of ROMI;
- Creation and outlining of mechanics for new promotions, preparation of technical specifications for developers (product and marketing admin panel);
- Ensuring regular communication with the player via SMS, email, messengers, push notifications, and social networks;
- Setting up trigger chains;
- Communication with the team to develop a general strategy (ensuring regular communication with the player by means of SMS, email, instant messengers, cannon, social networks);
- Setting tasks to employees of their direction to prepare and implement these communications;
- Implementation of the overall brand strategy in various GEOs;
- Expenditure planning and reporting;
- Analysis of the market and competitors;
- Assigning tasks to employees in your direction.