Position: Digital Marketing Analyst
Company: Stellar Solvers
Experience required: 2y
Category: Marketing
English level: upper
Published: 2021-05-01T00:00:00+03:00

Job Summary:
The Digital Marketing Analyst will be responsible for mining, analyzing and reporting on global and regional customer sales to establish insights based on purchase patterns, user behavior, etc.   The Digital Marketing Analyst will be responsible for gathering and analyzing the necessary data, producing ad-hoc reports to serve these needs.   
The ideal candidate for this position is someone who has a passion for data, data analysis and sharing the insights and results with others.

Duties / Responsibilities:
The following is a summary of the overall responsibilities, this list is not inclusive of everything but is representative of the common tasks that would be taken on by the candidate:
Develop business intelligence reports to facilitate discussions that track and solve business problems and help management with key decision making.

Analyze user behavior on the company website. Understand the present customer journey against the desired business outcome and participate in design discussions to enhance the user experience to achieve the desired outcomes.

Analyze email user behavior data, identify opportunities to improve, document and review the changes with the creative team.

Collect and analyze data to measure the impact of the project changes to determine their ROI.

Under the guidance of the organization’s marketing and sales experts, provide insights and recommendations around online campaigns on channels such as Facebook, Pinterest, Instagram, Google (inc. YouTube) and Amazon.

As the organization move towards Shopify (D2C channel) and preferred customer loyalty program(s), the ideal candidate will need to be adept at uncovering customer-related opportunities to drive 2nd, 3rd purchases, etc… the goal is to improve member retention and drive up lifetime value.


Required Skills/Abilities:
2-5 years prior business analytics experience, preferably in the Web/E-commerce space.
Excellent communication skills (in English), both oral and written.
Excellent attention to detail and an aptitude for working with data.
Experience in E-commerce. Experience with Shopify, Google Analytics, Google Ad network and Facebook Ads a huge plus.
Experience with Google Analytics and Google Tag Manager a must.
Experience visualizing/presenting data for stakeholders using tools like Excel and PowerPoint a must. Experience in others like Google Data Studio, R and Power BI a plus.
Proven analytical, critical thinking, and problem-solving skills.
Highly accurate and thorough in all tasks.
Ability to take educated risks is a plus.

Education and Experience:
The following certifications are a plus:
Google Analytics (Google Analytics Individual Qualification)
Google Tag Manager
Google Data Studio