Position: SMM Manager
Company: Affiliate Heaven
Experience required: 3y
Category: Marketing
English level: intermediate
Published: 2020-11-01T00:00:00+02:00

Responsibilities
Strategy and planning
Conduct basic Competitors SMM Activities Research, track competitors activities further and collect insights
Develop Social Media Strategy
Elicit requirements with Marketing Director
Set Goals/KPIs 
Align CMJ (Customer Journey Map) 
Define key targeting 
Define Voice and Tone
Define Types of Content Distributed by goals
Write Guidelines
Develop Approaches to organic promotional activities
Develop Approaches to paid promotional activities
Define and Setup Tools 
Write Strategy summary
Develop and Endorse Social Media Content Plan
Define types of posts with goals and publish dates (aka posting grid)
Define targeting and budgets for posts promotion
Production and promotion
Setup and update, when needed Brand's Social Media Pages according to SMM Strategy
Build Request for photo sets production (after content types are defined)
Produce Social Media Content
Develop Text Content for Social Media Posts
Manage Visual Creatives production: build request and review results
Publish and Promote Social Media Content
Use auto-posting tools, if it is available or publish posts
Run promotional campaigns according to Plan
Run or manage organic promotional activities (mass-following, mass-comments and likes, etc.)
Setup and Manage Mass-Following tools
Find, agree on and publish company's SMM Content in relevant communities
Find, agree on and publish cross-promo campaigns
Manage Social Media Influencers Outreach
Build list of influencers according to predefined in SMM strategy criterias
Conduct influencers outreach and agree on promo
Manage Payments
Management
Plan achievable and business request oriented KRs
Develop Quarterly Backlog according to predefined OKRs
Plan Sprint according to OKRs and Quarterly Backlog
Develop Overall Reporting 
Develop Reports segmented by channels and activities
Develop Optimization Hypothesis according to data in Reports
Qualifications
General
Comprehensive knowledge of Social Media Marketing and it's role among overall marketing activities
Strong knowledge of CBD products specifics
Understanding and ability to use OKRs management approach