Position: crm manager igaming
Company: ESCA
Experience required: 1y
Category: Other
English level: intermediate
Published: 2021-02-01T00:00:00+02:00

Purpose of the role:
The CRM Executive is responsible for executing the CRM Strategy to increase customer lifetime value across All products. The role will be responsible for helping to grow the CRM programme across multiple markets, across all stages of the customer lifecycle. It will also involve collaborating cross functionally with Trading, Country Management, Acquisition, Product, Creative and Technology teams as part of an aligned regional strategy. This role revolves around the use technology and data to improve the effectiveness of CRM campaigns.

You will be responsible for:
• Meeting customer requirements across all CRM product
• Measuring, reporting and optimizing all CRM activities within the casino product
• Coordinate and carry out both the event/calendar focused and lifecycle CRM calendars
• Ensure all promotions and communications are aligned to business value
• Implement personalization strategies based on a data driven approach
• Troubleshooting of issues working closely with the customer support team
• Liaising with other key stakeholders 

This job description is not intended to be an exhaustive list of responsibilities. The job holder may be required to complete any other reasonable duties in order to achieve business objectives.
You will be/have:
• Fluent English
• Passion and knowledge of CRM methodologies 
• Strong numerical skills
• Experience creating and delivering promotional campaigns that increase revenue and improve customer retention
• Ability to analyze large amounts of data quickly and accurately