Position: Digital Marketing Manager with strong PPC and analytics skills
Company: YouScan
Experience required: 3y
Category: Marketing
English level: fluent
Published: 2023-08-01T00:00:00+03:00

We’re looking for a Digital Marketing Manager to join our marketing team in Kyiv. 
Our marketing team currently consists of five people: a designer, a web developer, a global marketing lead, and a LATAM marketing manager; led by the Chief Growth Officer.

**What you’ll do:**

Manage PPC campaigns (AdWords, LinkedIn, etc.).
Experiment with new lead generation campaigns (e.g., partner listings, newsletters).
Analyse lead generation performance across the variety of channels.
Analyse web-site performance and work with our web developer on improving it.
Collaborate with the marketing team on a variety of lead gen activities.

**Our expectations:**

Practical experience with B2B SaaS marketing.
Strong experience with PPC (mainly AdWords).
Strong experience with marketing analytics (Google Search Console, AdWords, HubSpot).
Good understanding of SEO principles and tools.
Professional English speaking.

**You’re a great fit if you**:

Can “keep yourself busy”: be able to work without micro-management and deliver tangible results.
Are a proactive team player, coming up with new ideas; not just a task executor.
Proficient with numbers and analytics, but also have creative edge.
Believe that marketing content should be optimized for readability and engagement, not only for SEO.
Agree that lead generation is driven by experiments and iterative improvement.
Have extensive hands-on experience with the CRM (we use Hubspot).
Can build no-code / low-code tools and integrations, e.g. with Zapier, ChatGPT, etc.
Pay high attention to details and quality of your work, but also know where it’s “good enough” to stop obsessing about diminishing returns of incremental improvements

**What we’re offering:**

Work with a successful SaaS product, proudly built in Ukraine and used by customers globally.
Opportunity to build and improve internal processes, drive change.
Dynamic, highly engaged and friendly team.
Hybrid work mode: at least 2 days in the office, 3 days wherever you like.
Strong company culture where we encourage experiments, mistakes, and learning.
No micro-management.
Unlimited paid time off.