Position: Sportsbook Campaign manager
Company: Soft2Bet
Experience required: 1y
Category: Other
English level: intermediate
Published: 2020-04-01T00:00:00+03:00

Main responsibilities:
·Building and managing SB calendar.
· Creating, executing and analysing Sportsbook promotional campaigns.
· Working closely and in professional manner with CRM, Affiliates, Content , QA and Support departments.
· Result oriented in terms of acquisition and retention of sportsbook players.
· Creativeness and out of the box thinking.

Would be a plus:
-Jira experience.

Responsibilities:
· Working with the marketing and CRM teams to create the best offers and campaigns for the company's sports customers suitable for local markets.
· Present marketing and CRM with suggestions and recommendations on the most interesting sport events, promotions and product releases for Sportsbook.
· Evaluate and improve new functionality and features.
· Be responsible for competitive bonus and incentive set-ups and monitoring their success.
· Monitor and evaluate campaign performance and provide relevant feedback to the Head of Sports.
· Responsible for ensuring that the site is updated and maintained.
· Together with the Head of Sports create and drive the scheduling of events to be published, pushed and promoted.
· Be a sports role model for the Sports Hub across departments and the contact person for sports related questions.
· Regular analysis of competitor activity with regards to product development, promotions and positioning.
· Keep up to date with industry news, sportsbook product innovation and overall emerging and mobile technologies.
· Report into the Head of Sports. Maintain a close relationship with the Head of Sports and collaborate to create a sports plan.
· Attend industry conferences, supplier and industry events when required.
· Creating and delivering reports on a weekly and monthly basis.
· Working closely with the Product and Operations teams to ensure that site experience and customer journeys are consistent, maximising usability and accessibility across all devices.