Position: Head of Marketing
Company: Limestone Digital
Experience required: 3y
Category: Marketing
English level: upper
Published: 2021-07-01T00:00:00+03:00

Limestone Digital is an outsource software development company with headquarters in Prague, Czech Republic.

We deliver and maintain desktop and web-based applications and systems for a wide variety of SMEs & startups from industries like FinTech, Logistics, Healthcare, Insurance, Sports, and E-gaming.

Limestone Digital is a team of extraordinary Developers, UI/UX Designers, QA Engineers, and Project Managers who help our clients by building and operating top-notch engineering solutions in our R&D facilities located in Eastern Europe.

**Required Skills**
— Experience in technical writing or content writing on technical topics (programming languages and frameworks, testing automation, software development outsourcing, etc);
— Demonstrated success in developing and managing effective social media targeted advertising campaigns;
— Understanding of on-page SEO, basic experience with keyword research;
— Ability to do in-depth content research on complex topics;
— Strong analytical skills, ability to process and structure large volumes of complex information;
— Good written English;
— Optimism in the face of challenges;
— Ability to think outside the box;
— Attention to detail.

**Required English skills
**
Upper-intermediate; both written and oral.

**Responsibilities
**
— Creating strategies to drive traffic to company’s websites;
— Developing conversion strategies of the company websites, improving the usability and content accordingly;
— Tracking conversion rates and making improvements to the websites;
— Developing and managing digital marketing campaigns;
— Utilizing SEO and other techniques to increase visibility of the company websites;
— Working with sales to write content for all digital channels;
— Creating and maintaining a content calendar;
— Planning the budget for digital marketing initiatives;
— Monitoring market trends and competitors;
— Keeping abreast of new developments to use maximum of technologies for digital marketing;
— Maintenance and continuous improvement of the content of the corporate website and marketing materials;
— Run a corporate blog, manage external publications, PR distribution, infographics;
— Driving HR marketing process;
— Weekly work breakdown: 80% researching topics and writing content, 10% polishing written pieces of other employees, 10% tweaking websites text based on conversion rates and user flow;
— Advertising campaigns (Facebook, LinkedIn, Google ads, etc).

**We Offer
**
— We invite you to join our friendly international team and work in a comfortable office not far from the metro / or remote work;
— Comfortable work schedule;
— Zero bureaucracy;
— Pleasant working atmosphere;
— Interesting projects and challenging tasks;
— Opportunities for self-realization, professional and stable career growth;
— English courses.