Position: Marketing Cloud Consultant
Company: Avenga
Experience required: 3y
Category: Marketing
English level: upper
Published: 2021-07-01T00:00:00+03:00

**Skills and Qualifications**
Comprehensive knowledge about email marketing, email templates mobile push strategy, drip email, optimizing email HTML and Google Analytics;
Strong knowledge in developing and implementing Marketing Cloud automation;
Expertise in Salesforce Marketing Cloud Connect integration management;
Familiarity with Marketing Cloud functionalities including AMPScript, SQL, SSJS, Automation studio, landing pages, and Journey builder;
Experience with AMPscript;
English level – intermediate or higher.

**Responsibilities**
Marketing Cloud configuration and support;
Create and maintain highly personalized emails using AMP Script, dynamic content;
Set-up cross channel campaigns (email, SMS, push) utilizing Salesforce Marketing Cloud infrastructure;
Provide reporting, analysis, and recommendations throughout and at the conclusion of campaigns, based on milestones, success metrics, and reporting requirements;
Create and maintains Lists, Data Extensions, updates subscriber lists, tracks emails and develops relevant reports and dashboards using Analytics Studio;
Build, test, and deploy complex email campaigns that include a combination of A/B tests, audience splits, and dynamic personalization. Enhance existing HTML for mobile-responsive emails via HTML, CSS and/or AMPScript;
Create journeys using Journey Builder and sync data from Salesforce CRM to Marketing Cloud and back;
Work with Salesforce team on data management and lead capturing;
Create complex segmentations using SQL logic and queries in Salesforce Marketing Cloud.