Position: Head of Outreach - USA / LATAM market
Company: Primeclass.io
Experience required: 3y
Category: Marketing
English level: fluent
Published: 2022-08-01T00:00:00+03:00

Primeclass is an affordable online university with a great return on education where customers love to learn. 
Our metrics speak for themselves: NPS - 8.6, 77% of our customers have increased their income within 6 months after completing the chosen course.
Till February 2022 (before the war in Ukraine), we primarily worked with Russian speaking markets, most of our team was located in Ukraine. 

Our monthly sales were at $100K, we were profitable and our company was valued by investors at $10M. Due to the war, we have been forced to stop sales in Russia and Ukraine and decided to launch in the US market with our extensive expertise. 

And now we are building a team of the best Ukrainian Marketers to conquer the US market. We believe that our country has a great pool of outstanding marketers with the potential for global success. Are you one of them?

What you will do?

Big picture: you will be responsible for partner and customer acquisition via outreach channels. Currently, we identify 8 outreach audiences: influencers, website owners, media and journalists, venture capital firms, potential customers, vendors, soft and core team members, employers for our students.

You will report to the Head of Marketing/CEO.

You will be a decision-maker, who heavily realizes on data to focus your work based on general (email deliverability, email open rate, reply rate), group (conversion rate and cost per lead/contract), channel (Instagram, Linkedin, email) and people (time and cost per task/lead, response time) specific KPIs and research (done by you and your team), which is main prerequisite to start any outreach activities.

Other prerequisites to start outreach for any audience will be done by you or in collaboration with other teams: workflow for each audience (operations), script, messaging, media kit (content), and agreements.

To make great decisions you will also need to have profound risk assessment and change management skills.

You will be responsible for the execution of your plan. Some of the requirements, we are looking for:

- being an experienced project and process manager. This means most of the time you deliver within time and budget. 
For example: 
1) you will need to set up and optimize proper workflow for each audience, 2) prioritize experiments on every step 
3) you organize process and team in a way that helps to achieve the best performance from the team members 
4) you continuously automate the process where possible 
5)you are able to make project detalization from bird eye view to concrete actions.

- being subject matter expert. You will provide feedback for your team based on your expertise, also you will need to fill the gaps by yourself when you don’t have proper talent in your team. To be successful in this, you need to be an avid learner and teacher.

- being a team leader. You will be responsible for finding talents for your team and raising A-players from them. To achieve this goal you need to be aligned with our corporate culture and be successful in managing a remote team.

- being an effective communicator. Besides your team, you will need to coordinate your decisions with other teams and their leaders: Product, Content, Marketing, Data, HR. Skills like the range of vocabulary and vision, public speaking, presentation, EQ and self-awareness are essential.

Your main goal is to outperform industry outreach KPIs:

- email: 99%+ deliverability, 45%+ open rate, 30%+ reply rate, 20%+ positive replies
- social: 15%+ reply rate, 20%+ positive replies
- conversion to deal: 50%+from positive replies.

What do we offer?

Due to the ongoing war in Ukraine, we are not able to offer a salary at this point, as our primary revenue channels have been severely damaged. We are looking for someone who will have serious skin in the game and will be compensated fairly in company stock.

We will offer relocate If you are good fit.

Please to apply fill in this form https://primeclass.typeform.com/to/PotddFcm