Position: Graphic Designer to create brand identity for mobile learning app
Company: 38theapp
Experience required: 2y
Category: Design
English level: intermediate
Published: 2021-03-01T00:00:00+02:00

Our team is developing a mobile app similar to the Duolingo app but focused on general-purpose knowledge, as opposed to the languages in the original Duolingo.

We are looking for a highly skilled graphic designer to create a visual identity for a mobile educational app.

Requirements:
1. 3+ years of experience in graphic design and brand identity.
2. CV with past work experience and 5+ designed brand identities.

Experience in the illustration will greatly increase your chances of getting hired.

Deliverables:
1. Logo with digital and physical use cases (street banner, social media ad, etc.).
2. Mascot with different poses for different scenarios (happy when the lesson is learned, sad when the lesson is skipped, etc.).
3. Brand color palette for the logo, mascot, social media, and mobile UI.

All deliverables must be sent in their editable format (.ai, .sketch, etc).

Logo: 38!
Core idea: if you get just 1% better each day by learning something new, you will be overall 37,8 times more the next year, or 38 times for the sake of simplicity :) )

Mascot: Habby (Habit + Hobby)
Purpose: create a mascot for a new product - a mobile educational application. Initially create 3-5 variants corresponding to the description in 3-5 positions each. Poses' references are here - https://drive.google.com/file/d/1cgSkAGCab7o-DD1y_2NgUjCBdxeTcihX/view

Details:
1. Avocado shape (only shape, i.e. its body should be like an avocado (or pear), but it should NOT be an avocado) with arms, legs, and a face (eyes and mouth required, nose optional). How is it in avocado see here - https://drive.google.com/drive/folders/1WYXHwGrt8p2AahdVPXZ5DxvZJZ0U2a7B
2. No color preferences; let's try different options.
3. Colored, but not variegated (1-2 colors).
4. He is small and cute (big eyes, more rounded, note the evolution of Duolingo mascot reference is here - https://drive.google.com/file/d/13mszmdly3mQB1yoGrbtO5O0rIIhA-fvc/view

i. easier is better
ii. cute is better
iii. brighter is better

Main characteristics: he is arousing care and a desire to help. Ideally, "small", not an adult, a little awkward, cute. He should be humanly understandable. With colored splashes, or completely colored. The top games are very bright.

References from other apps: https://drive.google.com/drive/folders/1mfuNzQ-LnS5poVVES5E0e8vL7M-JXq5z?usp=sharing

Color palette: no preferences. Be prepared to answer questions about why you’ve chosen these colors. Think them through.

Before starting with the job, estimate your time efforts, calculate the price quote, and specify the deadline. For example, "the first version will take 6 hours of my work, my preferred hourly rate is $25/hour, so I can complete it for $150. If we get started tomorrow, I can have it completed in 1 day."


We understand that we might ask for improvements/other versions, and this extra work will be paid for. So please be reasonable with the pricing of the first version, and also send us your other works when applying.

Do not forget to attach your CV and portfolio.

Please note that your work has to cover everything as per requirements. In case your document misses some aspects, we will ask for a revised version. If you don't provide the delivery according to the requirements, we will not release the payment.

Lastly, start your proposal with the following sentence: "KNOWLEDGE IS POWER." This will indicate that you've read everything carefully before sending us your proposal. Otherwise, we might have to reject it without review.

Good luck!