Position: Copywriter
Company: Acumen International
Experience required: 2y
Category: Marketing
English level: upper
Published: 2020-10-01T00:00:00+03:00

Acumen International is a global provider of Global Employment Outsourcing/Global Employer of Record/International PEO services.

We enjoy a culture of mutual respect, growth and development, and professional attitude.

About the position:

Write conversion-oriented articles and blog posts and proofread and rewrite the existing content
Prepare briefs for external vendors/copywriters
Make regular backlink analyses and launch efficient outreach campaigns measure results by means of accurate metrics and report on efficiency. Ensure company's presence in industry listings, catalogues, directories, arrange memberships and joint ventures with external sites and 'donors' to increase high-quality backlinks
Repurpose existing content (with an in-house designer) for platforms like Medium, Quora and others; reformat the content (text, video, infographics, images)
Ensuring company presence and brand building in industry listings, directories, guest blogging
Negotiating the terms with web masters and authors, both paid and organic
Initiating discussions in industry forums and group discussions
Work with a SEO specialist and optimize texts according to the given guidelines
Build an efficient system of content creation and distribution to meet company's sales needs and increase conversion.
 
About our candidate:

At least 2-year experience in a similar role, preferably in B2B, writing content for HR, payroll, finance, IT and Telecom industries;  experience working as an outreach campaigns specialist / journalist / copywriter

Fluent English is required;
Experience in managing external vendors/copywriters (freelancers)
Knowledge of basic marketing metrics: CPL, CPC
Professional knowledge of SEO principles for content (keywords, content relevance)
Capable of multi-tasking
Important: capable of deep understanding of a global PEO service; understanding of the main differences from other alternatives, deep knowledge of the key benefits (for different clients based on avatar). Make conversion-oriented copy based on that
Clear conversion-oriented focus; good at figures and able to use it in conversion-oriented copy to the client. Fast at learning and implementing learnt ideas
 
Recruitment process;

Send your CV;
Phone or Skype interview with HR
Send your portfolio
Technical interview with Head of Marketing
Test (short research project, you will need to spend no more than 1.5-2 hours)
Job offer from Acumen International
 
What we can offer:

Competitive compensation package - fixed salary + bonuses;
Comfortable office in the downtown area close to Druzhby Narodov subway station;
Excellent opportunity to pursue international career in a global company;
Professional growth and development, training programs;