Position: CRO Specialist
Company: Everest.Media
Experience required: 3y
Category: Marketing
English level: upper
Published: 2021-11-01T00:00:00+02:00

**Responsibilities:**
- Identify opportunities for improvements and optimisation
- Build testing strategy and test plan
- Fill, prioritise and maintain hypothesis base
- Develop optimisation hypothesis in compliance with UX and marketing best practices
- Prototype test hypotheses 
- Manage test production: content, design, development
- Setup and Run Test
- Analyse test results
- Develop clear, accurate and easy to understand reports
- Make conclusions, extrapolate them on other possible points in related funnels, Create design, content and development guidelines based on ﬁndings from winning tests
- Track competitors activity, collect testing case studies 

**Hard-Skills:**
- Strong knowledge of digital marketing 
- Strong knowledge of UI/UX best practices, eye on a design
UX Research
- Deep understanding of optimisation hypothesis development and testing
- Understanding of personalisation techniques and audience segmentation
- Ability to develop wireframes, prototypes
- Hands on experience with optimisation platforms like Optimizely or VWO
- Proficient with web analytics, data analysis and full-funnel reporting 
- Strong organisational skills and experience of balancing multiple projects at once