Position: Head of Marketing Department
Company: QA Madness
Experience required: 2y
Category: Marketing
English level: fluent
Published: 2023-09-01T00:00:00+03:00

QA Madness is a European IT service company focusing strongly on QA and cyber security. The company was founded in 2013 and is headquartered in Poland. 
Currently, we are searching for an experienced **Head of Marketing Department** to become a great addition to our team.

The Head of Marketing Department at QA Madness plays a pivotal role in driving the company's marketing strategy, brand awareness, and client acquisition efforts. This position requires a dynamic and strategic leader who can inspire and manage a high-performing marketing team while collaborating closely with other departments to achieve the company's business objectives.

**KEY RESPONSIBILITIES:**
**Develop and Execute Marketing Strategy:**
**—** Create a comprehensive marketing strategy aligned with the company's goals and objectives.
**—** Define target audiences, market segments, and key performance indicators (KPIs).
**—** Monitor industry trends and competitive landscape to adapt and refine the strategy as needed.

**Team Leadership and Management:**
**—** Build, lead, and mentor a skilled marketing team, including lead generation, content and SMM managers, SEO and creative professionals.
**—** Foster a culture of collaboration, innovation, and accountability within the department.
**—** Set clear goals and performance metrics, conducting regular performance evaluations and feedback sessions.

**Brand Management:**
**—** Ensure the consistent and impactful presentation of the company's brand across all marketing channels and materials.
**—** Oversee brand guidelines and brand identity development, ensuring they evolve as needed.

**Marketing Campaigns:**
**—** Plan, execute, and optimize marketing campaigns across various channels (digital, social media, email, content marketing, etc.).
**—** Monitor campaign performance, making data-driven adjustments as necessary.

**Content Strategy:**
**—** Develop a content strategy that resonates with the target audience and supports lead generation and customer engagement.
**—** Oversee the creation and distribution of high-quality content, including blogs, whitepapers, videos, and more.

**Digital Marketing:**
**—** Lead digital marketing efforts, including SEO, SEM, social media advertising, and email marketing.
**—** Stay current with digital marketing trends and technologies, implementing new strategies when appropriate.

**Market Research and Customer Insights:**
**—** Conduct market research to identify emerging opportunities and threats.
**—** Utilize customer insights and feedback to refine marketing strategies, UVP and additional services offerings.

**Budget Management:**
**—** Develop and manage the marketing budget, ensuring efficient allocation of resources to achieve marketing goals.
**—** Monitor expenses closely, making budget adjustments as necessary.

**Cross-Functional Collaboration:**
**—** Collaborate with Sales and other departments to align marketing efforts with overall business objectives.

**Performance Reporting:**
**—** Provide regular reports and presentations to the executive team and stakeholders on marketing performance, KPIs, СAC and targeted income.

**QUALIFICATIONS:**
**—** Bachelor's degree in Marketing, Business, or a related field (Master's degree preferred).
**—** Proven experience (2+ years) in marketing leadership roles, ideally in the technology or quality assurance industry.
**—** Proven results in developing and executing marketing strategies that drive business growth.
**—** Strong emotional intelligence.
**—** Good analytical skills and the ability to make critical choices.
**—** Autonomy and inner necessity to perform very well.

**WE OFFER:**
**—** Education and training in the domain;
**—** Competitive compensation and salary revisions;
**—** Excellent career opportunities;
**—** Democratic management style & friendly environment;
**—** Schedule flexibility and work-from-home options;
**—** Annual paid vacations (24 calendar days) and paid sick leaves (12 days);
**—** Regular corporate events and team buildings;
**—** English classes;
**—** Medical insurance;
**—** Tax compensation and accounting services.

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