Position: Senior Performance Marketing Manager - Fluix team
Company: Readdle
Experience required: 3y
Category: Marketing
English level: upper
Published: 2020-10-01T00:00:00+03:00

Fluix is a simple, lightweight productivity solution offering enterprise-grade security and other benefits to companies business processes by adding a layer of control over company documentation, and more. With the help of Fluix businesses from around the world have already optimized their processes and bridged the gap between the field team and offices. Fluix is trusted by the world’s leading companies to optimize productivity and ROI in the construction, energy, facilities management, and transportation industries including Siemens Gamesa, Alaska Airlines, Ludwig Freytag, Centuri, and hundreds of others.

Our team of over 50 employees in 4 locations is concentrated on empowering world-class enterprises with technology and mobility. And now we’re expanding our Growth team with a Senior Performance Marketing Manager.

Job responsibilities:
- The overall growth of leads and sales attributed to Google Ads campaigns, affiliates, referral, and social media ads;
- Determine Paid Marketing strategy: funnel focus (i.e. acquisition, activation, retention, reactivation) plus associated audiences and KPIs, across all channels (paid social, app store, and search) for B2B for different industries
- Manage SEM, GDN, SMM, affiliates, and referrals partnerships;
- Provide strategic recommendations regarding lead and sales generation efforts that would help achieve established targets and maintain KPIs;
- Work closely with the sales teams to maintain strong alignment throughout the conversion funnel;
- Provide ongoing analysis and optimization of the lead generating efforts, from the creation of a lead, all the way to the final sale;
- Develop and execute digital marketing channel strategies/tactics and share learnings with other members of the team;
- Ensure correct tracking and analytics setup

Qualifications:
- 4+ years in B2B performance marketing
- Lead-generation experience in a B2B environment;
- Proven experience managing the following performance marketing channels:
- Search (Google, Bing, Apple)
- Display (Google/UAC/DSP)
- ASO
- Facebook / Linkedin
- Third-Party display networks like Quorra
- Influencers campaigns
- Youtube
- Native ads
- Retargeting / Similar Audiences
- Familiarity with GA, Amplitude, Hubspot, and other marketing and product marketing tools
- Run statistically significant experiments
- Creativity in finding solutions and engaging assets
- A basic understanding of HTML, Javascript, Google Tag Manager;
- Growth mindset

Why Fluix:
- Unique b2b product with over 400 customers around the globe
- A high degree of autonomy and responsibility
- Working with engaged peers
- Collaborating and knowledge sharing with a team of experienced professionals.