Position: Head of User Acquisition
Company: MARIEMUR
Experience required: 3y
Category: Marketing
English level: upper
Published: 2021-08-01T00:00:00+03:00

This new position for a Women’s Lingerie Start-Up in the western market as we look to hire a Head of User Acquisition. This role is critical to the ongoing growth and success of the business, particularly within the online channels.
You will create bold online strategies that will deliver commercial results. 

You will manage and lead the performance marketing team to drive traffic, acquire new customers, and generate new and repeat revenue growth.

The responsibilities of the Head of User Acquisition:
• Development of customer acquisition and retention strategy across all aspects of online marketing including Paid social (FB, IG, Twitter, Snapchat, Pinterest, etc.), Paid search, SEO, Display, YouTube, PLAs, Paid content, and native
• Development of systems and process to provide operational consistency
• Management of all digital campaign set-up across core digital performance channels
• Management of team to drive campaign performance and delivering accurate pacing and KPI goals
• Delivering monthly channel forecasts 
• Identifying & delivering opportunities for revenue growth through all digital channels
• Operational team management including training and development of the team to deliver in-house digital strategy and campaign implementation
• Experience in managing third-party agencies to help deliver digital success
 
The key skills of the Head of User Acquisition:
• Proven experience of leading successful digital marketing teams and strategies ideally within fast-paced eCommerce businesses 3+ years
• Experience in managing large scale performance marketing activity and able to be both hands-on and strategic
• Understanding of landing pages, funnel conversion rate optimization (CRO), product/growth features
• Analytics/attribution tech stack
• A/B testing and optimization
• A strategic thinker who can also understand and get into the day-to-day detail
• Creative, challenging, capable of thinking differently and developing new ways of working
• Results-driven, comfortable with large datasets, and able to identify actionable trends and insights
• Happy and generous team player, open to sharing ideas and knowledge and developing a high performing team
• Effective planning, organizational, and time management skills
• Strong communication and influencing skills
• English - Intermediate (В1)

What do we offer:
• A fun and friendly team
• Reliable and timely payments
• Official employment
• Bright and large office within a 5-minute walk from Shuliavska station
• Flexible 8-hour workday, Saturday and Sunday are days off

Send us your resume including your salary expectations via email.