Position: Senior SEO Specialis
Company: Koyfin
Experience required: 3y
Category: Marketing
English level: upper
Published: 2021-04-01T00:00:00+03:00

What you’ll be doing

Website optimization: Develop the optimization strategy and recommend changes to website architecture, content, linking, and other factors to improve SEO positions. Work with the development team to ensure best SEO practices are implemented and issues are fixed.
Semantics: Perform ongoing keyword research and expansion to improve search engine results rankings and drive traffic.
Monitoring: Set measurable goals and monitor weekly website analytics and PPC campaigns to demonstrate SEO improvements. Monitor the algorithms set by the search engines to keep up with required adjustments for organic SEO success.
Link-building: Develop a link-building strategy for the best possible optimization and search engine rankings by getting HQ links to the promoted landing pages.
Content optimization: Provide Marketing Manager and copywriters with inputs for effective SEO content creation for the blog and the website.
A/B testing: Assist Marketing Manager with various A/B testing campaigns to identify trends and insights for optimizing site traffic, user conversion, achieving maximum ROMI.
Competitor SEO Research: Analyze keywords, advertising links, and SEO techniques used by competitors. 
Alternative SEO solutions: research and conceptualize alternative SEO solutions to drive the growth of Koyfin.


We’re excited if you have

At least 4 years of relevant SEO experience with a proven record
Analytics skills such as web analytics (Google Analytics/Mixpanel), SEO platforms (Search Console/Semrush/Ahrefs), data manipulation (Excel/Tables), dashboarding or data visualization tools, and other professional instruments
Up-to-date with the latest trends and best practices in SEO and SEM
Solid knowledge of ranking factors and search engine algorithms
Experience in technical SEO optimizing Single Page Applications and JavaScript-based websites
Experience with A/B and multivariate experiments
Understanding of performance marketing, conversion, and online customer acquisition
Comfortable analyzing high volumes of data on a daily basis
English: upper-intermediate
Critical thinking & excellent analytical skills
Drive, motivation, adaptability, and willingness to learn


Will be a plus

Professional certification in SEO or SEM
Knowledge of HTML and CSS
Interest in finance & investing
Experience with other aspects of marketing, such as customer growth and promotion
Experience developing and implementing automated or alternative SEO solutions