Position: CRM Manager
Company: Xolo
Experience required: 3y
Category: Marketing
English level: fluent
Published: 2021-01-01T00:00:00+02:00

**About the role**
As a CRM Manager at Xolo, you will be responsible for the formation of an ongoing CRM strategy to maximize our customers’ lifetime value. Together with our marketing team, you’ll proactively prioritise all CRM activities with a view of maximizing our key KPI’s. You are the one we’re looking for if you are passionate about deepening relationships with our customers through effective campaigns, building customer loyalty and engagement while understanding what is commercially viable.

To get things done, you will collaborate closely with our marketing, product development and customer support teams. You will fit in our startup-like setting if you are self-driven, curious, collaborative, take responsibility for your tasks and feel comfortable sometimes multitasking in a fast-paced environment.

**At Xolo, you will be**
- Responsible for delivering a personalised and segmented CRM strategy that builds a dialogue with Xolo’s customers across all stages of the customer lifecycle.
- Overseeing direct communications with all Xolo customers and play a leading role in deciding on the CRM platforms, structures, and architecture in order to guarantee that CRM activities are carried out seamlessly across the organization.
- Taking full responsibility for the development, execution, and continuous refinement of multi-channel customer relations and the development of programs, roadmaps and customer relations strategies.
- Leveraging consumer behavioural, lifestyle, transactional, and demographic data in order to deliver relevant marketing programs through multiple communication channels with a vision of growing customer loyalty and increasing their lifetime value to Xolo’s business.
- Designing, building and implementing desktop and mobile engagement through a series of planned up & cross-sell communications through email, SMS, push and in-app messaging.
- Focusing on improving activation, retention and monetisation through targeted nurture programs aimed at customers throughout the funnel.


**You are the one we are looking for if**
- You have a proven track record and 3+ years of experience as a CRM Manager or similar role - you’ve previously been growing a product via cross-channel marketing campaigns that you designed, implemented and evaluated.
- Deep understanding of web and mobile analytics tools: e.g. Google Analytics, Tableau, Looker, Adjust.
- Confident in A/B and multivariate testing e.g. with Google Optimize, VWO or Optimizely.
- Experience with mobile advertising, app install and app engagement campaigns.
- Understanding of channel-specific tracking technologies, ability to spec and test implementation.
- Solid understanding of technology and technical integration, particularly the use of marketing automation platforms (e.g. Hubspot, MailChimp, Intercom).
- Fluent English, other European languages especially German and Spanish are a plus. 

**What we offer in return**
- A high degree of autonomy, flat hierarchy, straightforward communication.
- A front-row seat in enabling one of the biggest cultural shifts in the global economy – freelancing.
- Goal-oriented and customer-centric getting things done attitude.
- Experienced and supportive team members to collaborate with plenty of room to grow professionally.
- Company option’s package, sports- and development compensations.
- Flexible work schedule and opportunities to work remotely.

If our mission of turning solopreneurship into a magical experience resonates with you and you’d like to be part of our growth story, we at Xolo would love to hear from you!