Position: Lead Nurturing Specialist
Company: nakivo.com
Experience required: 2y
Category: Marketing
English level: fluent
Published: 2021-04-01T00:00:00+03:00

**Responsibilities:**
Work with internal teams to produce emails
Optimize email marketing performance.
Drive content personalization strategy.
Leverage user interests and actions to move leads to the next step in buyer journey 
Lead Segmentation, Scoring, Nurturing processes
Design nurture flows that meet complex business needs

**Requirements:**
English advanced or intermedia;
Email Marketing skills (clearly understand different types of email campaigns and types of emails, able to create emails follow up for different types of campaigns);
Should be able to write emails that aligns with Funnel’s logic (working close with Nurture Operations Manager/Coordinator);
Should be able to write emails that will perform well based on basic email metrics, such as opens and clicks, but also emails that match qualitative standards such as brand alignment and messaging;
Each piece of used nurturing content must be relevant to our audience as possible;
Assigning each piece of existing/new (planned) content to the appropriate segment;
Understand Marketing Automation

**We offer:**
Interesting and challenging tasks.
Professional growth in a friendly team.
Flexible working hours.
Competitive salary.
Health insurance, perks.