Position: Google Analytics Manager
Company: Approach Digital Group
Experience required: 1y
Category: Marketing
English level: intermediate
Published: 2022-03-01T00:00:00+02:00

RESPONSIBILITIES

* Administration of analytics accounts, properties, user management, dashboards, and reports.

* Assist in the planning, design and building of data analytics suite in Google Analytics/UA/360 to setup properties for clients for a portfolio of web products, including websites (Wordpress and Drupal), apps (iOS, Android, Roku), and other digital properties.

* Establish standard process, procedure and governance to; onboard, setup, maintain and track data for reach, engagement, performance and other metrics for clients digital properties.

* Analyze audience reach, engagement, and behavior metrics to avoid fragmentation of different business units needs and use cases.

* Support diverse stakeholders by generating custom reports according to business needs.

* Work with developers and digital producers to determine appropriate metrics and behavior to track on new and existing properties.

* Identify areas of inefficiency and develop methods for improvement.

* Integrate custom data layers to extend analytics reporting across Klaviyo ESP, and other martech platforms.

* Perform technical and optimization audits of Google Analytics and Google Tag Management properties setup.

* Migrating of tags from existing properties (GA) to Tag Manager/Google Analytics 360.

QUALIFICATIONS

* Four-year college degree. A technical degree is a plus

* 2+ years of working with Google Analytics (GA and UA) and familiarity with GA360 suite

* Hands-on experiences with Tag Manager, GA Admin, Audience Center and Data Studio.

* Familiarity with:

* Integration of Web services via Rest API

* Production process for digital products and properties.