Position: PPC Manager
Company: Squro
Experience required: 1y
Category: Marketing
English level: upper
Published: 2022-11-01T00:00:00+02:00

— Develop the system and the process to provide operational
consistency;
— Continuously analyze and plan result outcome relevant campaigns
to meet all preset KPIs;
— Plan annual, quarterly, and monthly budgets and manage
forecasts;
— Provide dashboards and analytics for each online channel;
— Identify and deliver new opportunities and innovative
campaigns/approaches;
— Lead the negotiations with a digital agency and continuously
monitor their performance;
— Continuously monitor the quality of traffic;
— Coordinate with the affiliate management team.
Requirements:
— 1+ years of proven client acquisition digital marketing experience;
— Experience in a fast-paced digital agency /online business (such
as e-commerce, online finance, or other online B2C company);
— Creating and planning a variety of PPC campaigns across a range
of digital channels;
— Overseeing existing campaigns and making recommendations on
how to optimize them;
— Good understanding of conversion funnel performance and its
analysis;
— Analyzing trends and making data-driven decisions;
— Skilled in building the most effective bundles of creatives/pre-
landing &amp; landing pages;
— Producing detailed analysis and reports of campaigns;
— Experience with Google Analytics or other web analytics tools;
— Experience in working with different tracking systems (Voluum,
AppsFlyer, etc.)
— Proven analytical and quantitative skills, including a strong
understanding of online marketing metrics.
— Advanced negotiation skills, the use of various &quot;negotiating levers&quot;.
Skills in bargaining in the direction of decreasing rates without losing
the quality of traffic.
Will be a plus:
— Experience of working with FinTech sphere;
— Experience in working with budgets from 50k USD;
— Practical experience in user acquisition in Asia, LATAM, South
Africa, and Europe markets.