Position: CRM Copywriter
Company: PMI team
Experience required: 2y
Category: Other
English level: fluent
Published: 2023-02-01T00:00:00+02:00

**We invite those who fired up to:**
Create content for a wide range of CRM/product materials: emails, SMSs, app pushes, texts for offers, landing pages, product banners, outbound calls scripts, creative ideas for CRM/Product campaigns, etc, that reflects the brand’s voice, make effect on conversions, has selling call to actions;
Strengthen the CRM/ Product performance and Conversion rates with content part;
Take part in A/B testing contents' hypothesises which could affect the better business performance of communications, localisation and other CRM/ Product content materials.
Participate in brainstorming, generating ideas and planning for the number of sponsorship events and other significant events which is relevant to Brazil.
Stay current on trends in content marketing of CRM/product and users’ interests;
To be familiar with the lifestyle, local life significants and sport/ cybersport events in Brazil and monitor them on a regular basis.
Ensure local language translations for all types of prepared content materials;
Review competitors’ content regularly and generate valuable insights.


**Essential professional experience:**
2+ years’ experience as a copywriter / content writer in agency or client side, experience in IGaming, Sport, Cybersport spheres will be a great plus.
Ability to understand marketing/product/CRM campaign briefs and come up with creative and catchy taglines/copy/content/call to action for various types of product and CRM channels' communications (emails, product banners, app pushes etc);
Proven ability to demonstrate brand voice, CTAs;
Strong creative thinking skills and ability to think conceptually;
Ability to interpret creative direction and technical information and turn them into persuasive and selling copy concepts;
Ability to see projects through the whole creative lifestyle, from inception to deployment;
Comfortable working independently with a little direction under tight deadlines;
Excellent writing, editing, and proofreading skills with a diligent eye for detail, language, flow, and grammar — Advanced English; Portuguese - Upper Intermediate will be a plus;
Can-do attitude, enthusiasm, energy, and inner motivation to take action to achieve goals beyond what is required;
Excellent portfolio of work.