Position: Social Marketing Manager (B2B)
Company: Paymentop
Experience required: 2y
Category: Marketing
English level: upper
Published: 2023-08-01T00:00:00+03:00

**Key tasks and role:**
       ➢   To plan, develop, implement, and manage strategies for a company's social media accounts to effectively portray its brand value online.

**Job Summary: **
       ➢ Developing and implementing SMM strategy aligned with marketing goals, including brand awareness, timelines, KPIs, and budgets.
       ➢ Maintaining a consistent brand presence on social media platforms.
       ➢ Creating content and media plans.
       ➢ Managing promotional budgets.
       ➢ Handling Facebook, LinkedIn, Twitter, Instagram pages.
       ➢ Engaging with followers and managing support requests.
       ➢ Building relationships with influencers and stakeholders.
       ➢ Designing and executing content-focused ads.
       ➢ Generating weekly, monthly, and quarterly reports.
       ➢ Strategizing content for various platforms, including stories, comments, and hashtags.
       ➢ Developing content and headlines for multiple platforms.
       ➢ Utilizing analytics for strategy refinement.
       ➢ Crafting timely situational posts.
       ➢ Engaging with the target community through interactions.
       ➢ Maintaining and increasing key metrics (subscribers, reach, engagement).
       ➢ Publishing quality content as per the plan.
       ➢ Responding promptly to comments/messages.
       ➢ Monitoring competitors and analyzing performance.
       ➢ Providing regular digital performance reports.

** Requirements & Skills:** 
       ➢ Fluent English;
       ➢ Excellent writing, editing, and proofreading skills;
       ➢ 2+ years of working experience in SMM for B2B in IT, preferably FinTech;
       ➢ Experience in creating and launching SMM strategies for B2B segment; 
       ➢ Knowledge of algorithms of Facebook, LinkedIn, Twitter;
       ➢ Having a portfolio showcasing past SMM achievements and campaigns would be a plus.