Position: PPC Manager
Company: Inseanq.com & Divebooker.com
Experience required: 3y
Category: Marketing
English level: intermediate
Published: 2023-03-01T00:00:00+02:00

We’re looking for an experienced PPC Manager in the in-house marketing agency.

**Company description**
Inseanq is a vertical SaaS company. Our primary objective is to revolutionize the scuba diving liveaboard industry by implementing cutting-edge technologies and creating a comprehensive infrastructure for major players to collaborate digitally. To realize this vision, we have developed sophisticated software that automates sales, facilitates agent collaboration, and enables direct sales.

15% of liveaboards are currently using our management software. In the upcoming year, we are gearing up to introduce all our main products to the scuba diving industry, aiming to become the standard in automating sales and reservation processes. Our highly efficient and user-friendly tools are set to change the face of the industry, offering a streamlined and hassle-free experience to our clients.

**What you’ll do**
- Work with the team to plan and execute PPC or other digital marketing components (including data gathering, campaign management, ad creation, analysis, and reporting).
- Create a tagging strategy and facilitate implementation of marketing performance measurement and tracking.
- Manage and improve multiple campaigns at any given time with a focus on achieving ROI goals.
- Track, record and report PPC performance metrics on a weekly / monthly basis and assemble them into client-ready format.
- Research and implement best practices in the responsibility field.

What you'll need to bring
- 2-3 years of PPC experience with proven knowledge of campaign setup, ad creation, keywords research.
- Facebook Ads experience
- Intermediate/Advanced knowledge of Google Analytics, Google Tag Manager setup
- Advanced knowledge of Microsoft Excel or Google Spreadsheets
- Basic/Intermediate knowledge of BI tools like Google Data Studio, Microsoft Power BI, Tableau is a plus
- Google Ads certificate is a plus 
- Meta certificate(s) is a plus