Position: Chief Marketing Officer
Company: Softermii
Experience required: 3y
Category: Marketing
English level: fluent
Published: 2020-05-01T00:00:00+03:00

Job description
As our CMO you will plan and execute marketing activities to help achieve our financial and strategic business objectives. You will manage our marketing team and be responsible for marketing strategy, go-to-market plan creation and execution, direct and channel marketing plus marketing operations, budget management and continuously monitoring the return on marketing investments with an eye to continual improvement. This will involve the establishment of comprehensive reporting and KPI dashboards.
 
Main Responsibilities:
Marketing strategy (including Channel marketing strategy)
Brand development and product marketing
Demand generation, including ABM (account based marketing) strategies. 
Understanding and development of marketing automation tools such as Marketo or Pardot. Ultimately these link to our Salesforce.com CRM system
Internal comms, corporate comms, social media and website marketing. (Need to be conversant with Google Analytics and implement actions based on intelligence).
Event strategy and execution
 
Requirements:
Minimum 4 years of relevant b-2-b marketing experience, preferably within the SAP eco-system.
Proven ability to tie demand creation efforts directly to sales pipeline, including inbound marketing, direct marketing, e-mail campaign tweaking and management, lead nurturing and qualification and aligning the sales process with marketing processes
Proven ability to understand marketing automation, Web-marketing and SEO
Participated in social media and managed the development of social media programs
Understanding of how industry analyst’s programs work, and the requirements for success
Marketing management experience from Nordic and EMEA (and preferably NA and APAC)
Leadership experience and skills from marketing (and/or sales) management
Ability to work with software end-users and partners, and present technology solutions to same audience
Managed global user groups and/or international events and conferences

We offer: 
Work in the skilled team and interesting tasks
Decent wages and Bonuses
Paid vacation 21 days
Paid sick leave
Comfortable office near Shuliavska 
Flexible working day
Modern game room
Corporate English courses 2 times per week
After successfully completing the probationary period, you will be available to the company's social programs: medical insurance, professional training within the company, external events, namely: training, conferences, certification.