Position: Marketing manager
Company: AppVesto
Experience required: 1y
Category: Marketing
English level: upper
Published: 2021-10-01T00:00:00+03:00

Work experience
2−3 years inbound/ digital marketing

Type of employment
Full-time

Requirements
- Strong track record in building differentiated marketing messages and a company brand
- Demonstrated experience in developing efficient strategies for content, email marketing and one or more other marketing aspects (strategy, link building, events, PPC, Linkedin, Google ads, etc)
- Focus on and ability to measure, analyze and report on all campaigns for effectiveness
- Demonstrated experience managing performance through KPIs such as cost per lead and cost per acquisition
- Strong data analysis, and writing skills to share learnings throughout the team
- Experience in close collaboration and support of sales
- Self-motivated, innovative person with analytical, problem solving, organizational, and interpersonal skills
- Ability to adapt to changes and new ideas, to learn quickly

Responsibilities
- In partnership with the Executive Leadership Team, to lead, design and implement a complex and agile marketing strategy
- Researches markets, clients and competitors to hit the right way to support inbound marketing
- Monitors competitors' marketing activities
- Gathers customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads in constant collaboration with Sales function
- Establishes and maintains relationships with industry analysts, influencers, and key strategic partners
- Manages content plans and strategy across all marketing activities
- Leverages opportunities from industry events, meetups, community activities
- Develops and implements the marketing plans and campaigns for new niches and markets
- Participates in creating marketing function from scratch: structure, processes, and performance metrics (KPIs)

We offer:
- team of young professionals, who are open to your ideas;
- flexible schedule (start of working day from 8−10 am);
- modern three-story office in the center of beautiful Odessa;
- playing room with Playstation and board games;
- fresh fruits and healthy snacks;
- regular team buildings and corporate events