Position: CRM Manager
Company: Murka
Experience required: 1y
Category: Marketing
English level: upper
Published: 2022-09-01T00:00:00+03:00

**ABOUT THE COMPANY**
Murka Games is an international game development company that has been successfully producing social casino and casual games for over a decade. For several years in a row, Murka’s titles were called the most innovative in the category and ranked among top European companies:
• Top Publishers Award of App Annie’s 2021
• EGR Global North America Awards 2021
• Top 15 Social Casino Game Publishers by EKG
In 2019, Murka Games was acquired by the Blackstone Group, one of the world’s largest private equity firms.

**JOB DESCRIPTION**

The CRM Manager has a clear understanding of how to leverage consumer behavioral, lifecycle, transactional, and demographic data in order to deliver relevant content through multiple communication channels with a vision of growing consumer loyalty and increasing their lifetime value to the business.


LOCATION: remote.

**REQUIREMENTS:  **

Deep knowledge in CRM segmentation, campaign management, interactive marketing, and email marketing 
Understanding of key KPIs for CRM strategy
At least Upper-intermediate level of English 
Analytical skills
Promo text writing skills
Desire to work for results

**Nice to have: **
Experience with multi-million user bases
Experience with CRM channels in the B2C segment
Basic knowledge of HTML, CSS
Experience with Gmail, Hotmail, AOL in the context of deliverability

**RESPONSIBILITIES:**

Development, execution, and continuous refinement of multi-channel Customer Relations and the development of programs, roadmaps, and Customer Relation strategies
Create content for push notifications, emails, and other CRM channels
Create strategic proposals based on reports from the analytical department, dashboards, etc.
Suggest new A/B testing ideas
Work closely with Marketing, Support, Product, Promo, and Analytic Teams to build an effective user flow via CRM channels