Position: Senior MarTech Analyst
Company: AgileEngine
Experience required: 5y
Category: Marketing
English level: upper
Published: 2023-09-01T00:00:00+03:00

- A position opened in Lviv

**What you will do:**
- Collaborate with a cross-functional team on cost-effective demand generation strategies ensuring the predictable flow of MQ/SQ Leads using omnichannel campaigns;
Proactively identify opportunities for new martech solutions and execute necessary implementation steps, including alignment with already used tools and following training of team members;
Collaborate with the Data&Analytics team on analytical dashboards creation, maintenance, and improvements;
Actively participate in brainstorming, identifying core issues, and effectively finding and using data to manage complex analysis;
Integrating web and mobile analytics, performing data audits, quality assurance testing and writing documentation will be a daily part of your job;
Your day-to-day work will often be done in a Tag Management System and other MarTech
Platforms such as but not limited to Google Ads, LinkedIn Ads, GA4, Amplitude, PowerBI, Data Studio, HotJar various CDP and CRM systems. This is not a web development role but those skills will help you be successful.

**Must haves:**
- 2+ years of proven experience working and implementing MarTech solutions used in inbound and outbound lead generation;
Hands-on experience integrating multiple data sources with analytics and CRM (Google Data Studio, Powe BI, or similar);
Excellent understanding of user data collection, conversion tracking, and ways to attribute multiple data sources for further analysis;
A proven track record of understanding business challenges and translating them into value-add solutions – strong analytical and problem-solving skills;
Knowledge and hands-on experience with tools (GA4, GTM, Semrush, HotJar, WordPress);
Working knowledge of HTML, CSS, and JavaScript development and constraints;
Experience with generative AI (research, analysis, content generation and optimization, etc.);
Solid understanding of performance marketing, conversion, and online customer acquisition;
Upper-intermediate English level;
Excellent communication, roadmap management, and presentation skills;
Demonstrated experience briefing stakeholders on outcomes & recommendations.

**Nice to haves:**
- SEM experience managing PPC campaigns (Google, LinkedIn, Twitter, etc.);
Prior experience in the tech industry;
Understanding of the Software Development process;
Experience with Demand Generation strategies and tactics.