Position: Digital Marketing Manager
Company: Data Science UA
Experience required: 2y
Category: Marketing
English level: fluent
Published: 2022-11-01T00:00:00+02:00

We are looking for a Digital Marketing Manager to join our client's company.

Our client is looking to hire for the role of Digital Marketing Manager, Owned Brands. As the Digital Marketing Manager, you will drive forward our digital business around owned brands, beginning with our current global TAMSY fashion brand. This role is anticipated to also begin supporting other innovative developing brands and external partnerships. This leader will have full ownership of planning, executing, and adjusting digital marketing efforts in support of driving sales within our owned brands.

**Job Responsibilities:**

1. Managerial Responsibilities:
- Follow up on performance metrics within the team and ensure internal performance and results are within expectations.
- Achieve individual and team KPIs and KRAs.
- Ensure all team members have access to, understand, and are kept current on company policies and procedures.
- Promote professional and personal development of the team by utilizing systems for tracking service, and quality, setting productivity goals, training, and coaching as well as career opportunity programs.

2. Individual Responsibilities:
- Drive online digital customer traffic to the TAMSY website, tracking customer purchasing patterns and using measurable data and product engagement to determine the next steps in growing the business.
- Use Customer Experience as the backbone to reconfigure website design/ aesthetics, usability and navigation, relevant and accurate product descriptions, and branding.
- Create and improve performance metrics and measures to improve customer conversion rates, order size, and profitability.
- Monitor and adjust digital marketing campaigns and strategies as needed in response to collected data and feedback.
- Direct and manage internal teams around promoting, ordering, and allocation of owned brand space and marketing accordingly.
- Provide direction on company vision, strategy, and requirements to external partners as needed to meet and exceed brand and customer expectations.
- Provide expertise on current eCommerce industry best practices among the team and report upward to Senior Leadership.
- Collaborate with cross-functional teams (including operations, Services, Merchandising, etc.) to ensure eCommerce principles are incorporated and considered.
- Identify new areas of online sales opportunities to drive the business forward and gain market share.
- Comply with company policies and procedures.
- All other duties as assigned by the manager.

**Required Skills:**

- SEO concepts - 2 years
- D2C - 2 years.
- Fluent English