Position: Sr. Lifecycle Marketing specialist
Company: Adraba
Experience required: 3y
Category: Marketing
English level: upper
Published: 2021-07-01T00:00:00+03:00

Requirements
• Expertise in managing complex, sophisticated lifecycle marketing campaigns, with relevant experience in the mobile space;
• Expert level experience with multiple ESPs and email performance metrics at the ESP level;
• Expert user of Braze or equivalent for lifecycle marketing;
• Solid understanding of user segmentation and behavior analysis;
• Experience with in-app and push notification campaigns;
• Experience with SMS campaigns;
• Experience with common analytics platforms Amplitude, Google Analytics, etc);
• Expert with MMPs and attribution analysis;
• Math person. Expert user of excel for campaign performance analysis;
• Experience with subscription products.
Responsibilities
• Work directly with cross-functional teams to shape lifecycle marketing.
• Lead development and execution of a CRM, content strategy, and roadmap that will drive growth and retention (Create an Experiments Roadmap for emails, push, and SMS; Continually help refine the value propositions);
• Leverage a multi-channel approach with an emphasis on email marketing, push, SMS, and in-app notifications (Create winning emails that meet or exceed industry benchmarks for open rate and CTR; Create push notification campaigns that increase listening minutes, subscriptions, and revenue).
• Utilize data, customer insights, and campaign performance to create personalization and optimize lifecycle campaigns (Execute on & Optimize Lifecycle Playbook; Create Weekly Performance Report with appropriate funnel metrics and performance metrics across all lifecycle campaigns; Create a Marketing Calendar that identifies all touchpoints; Create diagrams for every funnel and keep updated).
• Lead and assist with the development of creative, copy and content for marketing initiatives.
• Develop and manage testing calendar and communications that will ensure high testing velocity while not diminishing the user experience.
Working Conditions
With us You:
— can professionally grow — we help you to see your progress with smart Professional Development Plan;
— can build your individual Training & Development strategy — we have a significant budget for your educational programs, English Speaking Club with a native speaker;
— can clearly see your work results — we have a clear Goals List for your probation period (3 months);
— can maintain your financial stability — we guarantee timely and competitive payments that are reviewing based on your performance results; PE registration, handled by the Company’s accountant;
— can keep life-work balance — we provide 20 vacation days, days of sick leaves, and medical insurance;
— can be a part of the team that connected by main values (results, continuous improvement, collaboration, care and have fun) — we value open and productive communication, have team-buildings and corporate events; we care about each other and celebrate work anniversaries and personal events.