Position: Media Buyer (Amazon)
Company: Ukraine - International Service Group
Experience required: 2y
Category: Marketing
English level: fluent
Published: 2023-01-01T00:00:00+02:00

Our Client is eCommerce Health Supplement brand that has grown in 5 years into a 9-figure, USD100M+ a year business with customers from all parts of the world.

To strengthen the client’s team to manage the nearest time goal: to become a dominant player internationally we are looking for Media Buyer

You will be focused on :

Acquire customers profitably in five core markets — Australia, Canada, New Zealand, United States of America, United Kingdom
Replicate processes and systems for new flagship products
Lead a team to manage and scale customer acquisition campaigns to $100K+ per day and over
The responsibilities include:

Amazon & Bing media buying (~80% of time)

Set up campaigns, ad groups, and ads
Create and update negative keyword lists
Exclude non-target gender and age groups
Define measurement framework (CPA benchmarks, when to scale down/up, etc.)
Monitor key performance indicators
Prune irrelevant search terms daily
Adjust bid strategies, bids, and budgets
Work with copywriter to test persuasive and compliant ad copy
Ideate and execute impactful split tests
Direct and work with the operations team to improve performance on channels (setting up new landing pages, enabling new Amazon features, appealing product decisions, etc.)
Build processes & systems (~10% of time)

Adapt our media buying systems to create a robust PPC media buying system. This requires knowledge of Google Sheets or Microsoft Excel formulas like vlookup and index/match and features like Goal Seek and Pivot Tables.
Study the principles of our media buying process for social platforms, and integrate it with the best practices in PPC based on your experience
Organise and document the processes in Notion and Google Doc
Model traffic strategies and ads from the top eCommerce brands (~10%)

Study and identify ads and funnels that top eCommerce brands are using to generate millions of PPC revenue a day — both in the US context and also localising it for different markets
Prioritise different ideas based on the estimated impact, confidence in results, and ease in implementation
Think through considerations for implementations and outline project implementation plans
Gain alignment with Leadership team
Work with team members (copywriters, designers, video editors, etc.) to execute the projects
Execute at least one such project per quarter
Work with platform account managers to support our media buying tests and needs
The company expectations:

experienced PPC / Media Buyer with at list 2 years experience, preferable in e-commerce
experience with Amazon Ads or Google analytics / Google Sheets is a must
experienced with communication tolls like Slack
managed significant budgets and campaigns
advanced English both written and spoken (100% communication in English)
You will be offered:

B2B contract with 3 month probationary term
fixed payment and individual KPI-based bonus, company bonus paid in USD
14 paid vacation days
other benefits based on the company policy