Position: Email Marketing Specialist
Company: Ander
Experience required: 1y
Category: Marketing
English level: intermediate
Published: 2023-06-01T00:00:00+03:00

We are seeking a talented and experienced Email Marketing Specialist to join our team. In this role, you will be responsible for the successful setup, monitoring, and optimization of our email campaigns. The ideal candidate should have a strong background in email marketing, with a deep understanding of email service providers (ESPs), DNS, domain setup, and link redirects. Additionally, familiarity with domain warm-up and IP warm-up strategies, as well as the ability to create and set up engaging email templates, are essential.

**Responsibilities:**
- Set up and configure new email campaigns, ensuring proper segmentation, targeting, and personalization.
- Monitor and analyze email campaign performance, including open rates, click-through rates, and conversion rates, and make data-driven recommendations for optimization.
- Collaborate with cross-functional teams to develop effective email marketing strategies and ensure alignment with overall marketing objectives.
- Manage domain setup, including DNS configuration, SPF, DKIM, and DMARC authentication, to ensure optimal email deliverability.
- Create visually appealing and engaging email templates that are consistent with the brand's guidelines.
- Conduct A/B testing and implement best practices for subject lines, email copy, and CTAs to improve campaign performance.
- Collaborate with the IT team to troubleshoot and resolve any technical issues related to email deliverability, domain setup, or link redirects.
- Stay updated on industry trends and best practices in email marketing, including changes in email regulations and anti-spam laws.
- Implement domain warm-up and IP warm-up strategies to establish a positive sender reputation and maximize email deliverability rates.
- Work closely with the marketing analytics team to track key email marketing metrics and provide regular reports on campaign performance.

**Qualifications:**
- Bachelor's degree is plus 
- Proven experience in email marketing, including new campaign set up, monitoring, and optimization.
- In-depth knowledge of email service providers (ESPs) and proficiency in using email marketing software and tools.
- Strong understanding of DNS configuration, domain setup, and authentication protocols (SPF, DKIM, DMARC).
- Experience creating visually appealing and effective email templates using HTML/CSS.
- Familiarity with domain warm-up and IP warm-up strategies to establish a positive sender reputation.
- Knowledge of link redirects and the ability to track and analyze click-through rates.
- Excellent analytical skills with the ability to interpret data, identify trends, and make data-driven recommendations.
- Strong attention to detail and excellent organizational skills.
- Effective communication and collaboration skills to work cross-functionally with teams.
- Ability to thrive in a fast-paced, deadline-driven environment.

**If you have the required skills and experience to excel in this role, we would love to hear from you. Please submit your resume, along with examples of successful email campaigns you have worked on.**