Position: Head of International marketing (B2B)
Company: EKTOS
Experience required: 5y
Category: Marketing
English level: fluent
Published: 2021-12-01T00:00:00+02:00

Our development center is situated in **Kharkiv** in Ukraine with +50 employees and our new head of marketing will mainly work from this location, to be part of our company culture and take advantage of the market knowledge rooted in the development business area management placed in ** Kharkiv**. The sales management is situated in Denmark and you will work in close contact with the Danish sales team. 


**Head of Marketing (B2B)**

As responsible for marketing at Ektos you will be a key person in realizing the ambitious growth plans in a well-driven, innovative, and technology-oriented company. You will head the planning and realization of the marketing strategy towards 2025, as well as hands-on realizing the ongoing and already planned activities in ’22.

**Your key responsibilities:**

--- Build our overall marketing presence and company branding
--- Take ownership for the marketing plan for ’22 and onwards, further concretize all activities, necessary resources, timing, budget, and KPI’s
--- Continue our focus on inbound and outbound lead generation using internal and external resources
--- Optimize our online marketing activities via the web (SEO/SEM), e-mail 	newsletter/campaigns, social media, and advertising
---Streamline all sales material online and offline (case stories, fact sheets, 	presentations, etc.)
--- Spearhead market and segment analyses to drive future sales + marketing campaigns
--- Work with our CRM to facilitate high data quality about customers/leads and 	transform those into concrete sales + marketing-activities
--- Ensure a close dialog and coordination with sales on activities and realization of goals and KPI’s defined for sales + marketing


**What you offer:**

--- You have a minimum of +5 years of experience with (international) marketing
--- Proven skills in inbound marketing, customer and lead segmentation/qualification, product marketing, value proposition, etc.
--- A good track record of managing digital channels including lead generation and website-optimization
--- Operational and hands-on experience working across marketing channels like social media, paid advertising, PR, webinars, events, etc.
--- Collaboration with internal teams to ensure high-quality sales material and 	compelling content across channels
--- Skilled user of CMS and CRM systems supporting your daily work sending out newsletter/campaigns, hosting segments and leads for further qualification by marketing and/or sales, etc.


** Who you are:**

--- An entrepreneurial mindset that thrives working in the B2B market
--- A marketing personality equally dedicated to planning and doing, alongside prioritizing quality rather than quantity with carefully selected target groups
--- Strong analytical skills + data-driven mindset to evaluate performance and make adequate operational decisions driven by commercial KPI´s
--- You embrace an open and honest communication style, challenge ideas, and 	demonstrate a collaborative working style
--- **Fluency in English is a must.**


**When do you start?**

We are looking for a candidate to start January 2022 and will invite for interviews from week 47.
If you want to know more about the position, contact (HR). Or simply just send your CV and application to HR. Please write “Head of Marketing” on the subject.