Position: Web-app Analyst
Company: Space
Experience required: 2y
Category: Marketing
English level: intermediate
Published: 2023-06-01T00:00:00+03:00

Web/App Analyst

Space International is the team of courageous, empathetic, passionate and vibrant tech talents who create banking platform with superior customer experience, placing a special focus on differentiating by design, customer care, price transparency, and instant service delivery. 
Our courage and winning spirit help us reach incredible results - Space was first launched in Georgia as a neo-bank in a record time of eight months in 2018 and, later in 2020, in Uzbekistan under the brand name TBC Uz. Our employees are at the heart of our success, and we are agile enough for your ideas to make a difference and big enough for your career to grow. 

Overview:
We're on the hunt for a skilled Web/App Analyst to boost our dynamic Performance Marketing team and propel business growth through data-driven insights. If you're excited about data, analytics, marketing, and especially have hands-on experience with AppsFlyer, this is the perfect role for you.
As a Web/App Analyst, you'll play a pivotal role in setting up, managing, and interpreting data from attribution, app analytics, and web analytics, with a particular emphasis on AppsFlyer analytics. You'll partner with cross-functional teams to pinpoint business issues and formulate insights that guide data-fueled marketing strategies. Additionally, you'll generate and maintain dashboards, reports, and automated email reports, delivering key metrics and insights to stakeholders.

Key Responsibilities:
•	Analyzing user behavior across our website and applications.
•	Installing and configuring Google Analytics V4 and AppsFlyer via Google Tag Manager, Firebase, Big Query, Data Fusion.
•	Producing customized reports, recommending enhancements for key indicators.
•	Assisting in the planning of future lead generation, contributing to website and app development by providing necessary information.
•	Analyzing user behavior on the site and suggesting improvements for site usability and conversion optimization.
•	Studying the product line, production efficiency, and marketing and sales strategies.
•	Assigning tasks to programmers and overseeing the quality of work delivered.
•	Automating report generation.
•	Conducting A/B tests.
•	Compiling new element markups.
•	Creating sales funnels in GA4 and AppsFlyer.
•	Developing and enhancing current data storage models.

Requirements:
•	Bachelor's degree in a quantitative field such as mathematics, statistics, computer science, or engineering.
•	At least 4 years of experience in a web/app analyst or similar role.
•	Expertise in Google Analytics V4, Google Tag Manager, Firebase, PowerBI, Google Sheets, Google Data Studio, Google Cloud Platform, and AppsFlyer.
•	Proficiency in SQL.
•	Basic understanding of JS, HTML, JavaScript.
•	Practical experience with AppsFlyer analytics.
•	Experience in end-to-end analytics and settings for centralized data storage (DWH).
•	Understanding of how DataLayer works on the site and on the App.
•	Knowledge of Python will be an added advantage.
•	Intermediate+ level in English.
•	Strong problem-solving and critical thinking skills, with an ability to translate complex data into actionable insights.
•	Excellent communication and collaboration skills, with a knack for effective cross-functional team work.
•	A self-starter passionate about data, analytics, and performance marketing.