Position: Brand marketing manager
Company: paspartoo
Experience required: 1y
Category: Marketing
English level: upper
Published: 2022-02-01T00:00:00+02:00

Responsibilities:
- Analyze Shopify product sales, conversation rate, page views, costs, etc. to determine why certain products are trending up or down, clearly articulate observations and propose strategies to troubleshoot problems.
- Maintaining product success on Shopify and strive to become best seller, monitoring metrics shifts, follow market trends, adding customer profiles, daily reporting, pricing changes.
- Develop strategies to increase sales, reduce costs, improve conversion rate, price optimization, PPC optimization, packaging/inserts including dimensions, coupons and deals, customer communications, subscribe and save, removing unprofitable products, etc.
- Analyze reports, coordinating with finance department cashflow and accurate P&L.
- Identify potential issues before they convert to problems and understand the operating environment in which your products are selling (e.g., competitors, BSR, categories, Shopify TOS changes).
- Research programs and tools on Shopify and other marketplaces to expand the brand and ensure protecting it (e.g., Shopify Project Zero, Transparency).
- Prepare, monitor, and understand the migration process during acquisition process of a new brand. This includes doing a deep dive of all information provided during due diligence, migrating the prior seller’s accounts (social media, emails, customer service management, warehouses, inventory, etc.), developing good relationship with the seller get his full cooperation during and after the migration.
- Coordinate with customer satisfaction team to ensure we prove best experience for your product portfolio.
- Manage product pre-launches, launches and expansion.
OUR PERFECT CANDIDATE:
- 2+ years of proven e-commerce experience, preferably with Shopify product management, marketing, or an analytical function, preferably at a startup or other fast-paced environment.
- Good understanding of SEO, PPC and tools used inside and outside of Shopify .
- Ability to dig through data, analyze and provide recommendations from your insights.
- Excellent English written and verbal communication skills, a high level of organization, and impeccable attention to detail.
- Ability to handle aggressive deadlines and prioritize work in a fast-paced, often ambiguous environment daily.
- A highly analytical person who can manage multiple projects and figure out complex problems.
- Demonstrated ability to create engaging content, come up with creative ideas, and think outside the box.
- Positive attitude, reliable, transparent and enjoy working with different types of people.