Position: Digital Manager - NС
Company: affreact
Experience required: 5y
Category: Marketing
English level: fluent
Published: 2020-07-01T00:00:00+03:00

Responsibilities:
Plan and execute all digital go-to-market strategies, including SEM, SEO, marketing database, email, social media and display advertising campaigns;
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs);
Identify trends and insights, and optimize spend and performance based on the insights;
Plan, execute, and measure experiments and conversion tests;
Conduct competitors research;
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points;
Plan and control marketing budget (digital part);
Coordinate digital marketing resources and capacity planning with internal staff, external freelancers;
Corporate website management: manage cross-functional teams to build new pages from scratch, optimize user experience;
Conduct webinars with the internal speakers;
Collaborate with agencies and other vendor partners;
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate;
Content marketing, social media, email marketing, mobile applications marketing, SEO copywriting.

Requirements:
Experience in digital marketing for global markets (7+years);
Experience launching cost-effective CPC, CPM, CPV campaigns, including social media (FB, Twitter, LinkedIn Ads) and e-mail campaigns (Mailchimp);
Experience with CPA (affiliate) networks;
Experience in Social Seeding, Copy Writing and Content Marketing;
A proven track record with good copy and visual storytelling;
Experience with Media Buying/Media Planning;
Experience in On-site & Off-site SEO;
Experience in App Store Optimization, Mobile Apps Promotion and Mobile Analytics;
Google Tag Manager confident user;
Experience in managing teams (3+ years);
Google AdWords Certificate;
Google Analytics Certificate.
Will be an advantage:
HTML/CSS/Photoshop knowledge.

We offer:
Direct involvement into innovative global Healthcare product development;
Work with modern technology stack, including Blockchain;
Competitive compensation depending on experience and skills;
Grant of the cost of certification and IT conferences;
Friendly and professional team, democratic management and office in Kyiv center;
Compensation package (vacation, sick leaves, medical insurance, etc) and other benefits as paid lunches, wine Fridays, corporate events;
Relocation expenses to Kyiv (if relevant).