Position: Head of Marketing (Sport/Betting)
Company: PIN-UP.TECH
Experience required: 3y
Category: Marketing
Published: 2022-03-01T00:00:00+02:00

Responsibilities:
• Responsibility for onboarding, nurturing, and retention marketing of the sportsbook segment;
• Visualization, measurement, analysis, improvement, control, and reorganization of the customer journey map;
• Communication and development of promotions for regional events and product updates;
• Development, approval, and optimization of new mechanics and loyalty programs;
• Organization of automated communication, development, and control of triggers and segmentation;
• Control over development processes, copyright, design, segmentation, and launch of promotional activities;
• Team development and mentoring;
• Drawing up and maintaining a plan for the development and integration of marketing tools;
• Organization of daily, weekly, and monthly reporting;
• Analysis of the market and competitors.

Requirements:
• 3+ years of experience in CRM or retention marketing experience;
• Strong understanding of key metrics: CR, LTV, ARPU, ROI;
• Understanding of the A/B testing, TG/CG, Pareto/NBD, customer journey, customer lifecycle management;
• Excellent communication and collaborative skills. Experience with managing a team of about ten people;
• Hands-on in CRM activities through email, push-notifications (web, app), SMS, messengers (Viber, Telegram), outbound calls;
• Excellent communication skills, the ability to express your ideas clearly and effectively;
• A keen eye for detail, strong analytical skills, and ability to structure information;
• Experience in gambling, esports, betting;
• Understand general relationships of the product with other components of the system;
• Exceptionally creative mind, willingness to learn and go the extra mile;
• Positive mindset and a can-do attitude;
• Ability to speak and write in English fluently and idiomatically.

We offer:
• Work in an international IT product company;
• Stay in a team of like-minded people who want to create a cool employer brand;
• Opportunity for career and professional growth;
• Ability to involve your ideas and developments;
• Decent wages;
• Training at the expense of the company;
• Paid vacation (24 days);
• Paid sick leave;
• Medical insurance;
• Free English courses;
• Yoga and football at the expense of the company;
• Tea / coffee / fruit days.