Position: Content Marketing Manager
Company: WeSoftYou
Experience required: 2y
Category: Marketing
English level: upper
Published: 2022-10-01T00:00:00+03:00

👉**You have:**

- 2+ years of experience in content marketing;
- Strong knowledge of content strategy and channels;
- Experience with customer segmentation, profiling, and targeting;
- Familiar with analytics tools and web traffic reporting;
- Firm understanding of content marketing principles;                                     
- Experience in content distribution via different channels such as Quora, Reddit, LinkedIn, Facebook, etc.;                                                                    
- Familiar with Ahrefs or other SEO tools;                                                        
- Project management skills and understanding of how to manage the priorities of multiple stakeholders in a complex environment and focus on the delivery of results in the form of traffic, leads and sales;                                 
- Experience working in a fast-paced, dynamic work environment and able to multitask on a variety of different projects;                                                       
- Ability to analyze and present content and social performance

Nice to have:
- Google Adwords and Google Analytics certification;
- Experience with website builders such as Tilda, and Webflow.
 
👉**Responsibilities:**

- Developing and managing digital marketing campaigns in the sphere of web development/outsourcing services;
- Build a powerful content distribution engine;                                                 
- Setting objectives, digital marketing audit, presentation content;                  
- Setting up a digital marketing strategy, market segmentation, targeting, and positioning;     
- Collaborate with team members and external influencers to produce and place relevant content that meets the needs of our target audience;              
- Create customer experiences tailored to our core user personas;                
- Building up an effective communications mix of our value proposition to our customers and identifying a digital strategy for client projects;                        
- Serve as an exemplary writer, consistent with our company’s tone and mission. You write clean, concise, well-polished copy;                                    
- Manage the website, keeping content relevant and fresh to drive traffic, engage visitors, and convert visitors to prospects;                                          
- Edit content produced by your team, including conceptualizing the projects upfront, assigning projects, and overseeing development and copy-editing prior to publishing;            
- Develop and maintain editorial calendars and content project plans, provide regular updates to stakeholders, and determine metrics for ensuring effectiveness of marketing content;                                                                 
- Optimize delivery strategy for each piece, by implementing best practices, and repeatedly test various tools, content formats, and distribution channels with various target audience segments;                                                          
- Implement new tools and processes for effective creation and measurement of content;     
- Preparing project reports and reporting to company co-owners.

👉**What we offer:**

📈Professional Growth opportunities:
- ambitious goals and interesting projects
- ability to contribute to the framework and knowledge base
- regular & transparent performance review and feedback process
- compensation for self-development
- regular salary review based on performance and results of technical review
- possibility for both vertical or horizontal growth (in case you want to try a different path)
 
🎁 Benefits program:
- 18 working days of fully paid vacation, 5 days compensated sick leaves
unlimited vacation days after 2 years with the company
- coverage of taxes and free tax reporting support by our Financial department
- help with individual entrepreneurs’ questions and accounting support
financial support and additional days off for various occasions (e.g. marriage, childbirth, etc)
- Smartass membership & online sports opportunities
- English speaking club (in progress)
- internal educational events (WeThursdayYou)
- regular company updates from the CEO (Friday letter)
 
😌 Comfortable Working conditions:
- flexible working hours
- provision of required equipment
- hybrid working model (remote or from a cozy office in the Kyiv center)
- gaming room with table tennis and board games
 
👥 Community
 
To build community between our employees we keep going with:
- various corporate events (psychological training, based on employees’ needs to care about mental health, New Year celebration, summer party, team buildings, etc)
- a celebration of important personal and project milestones (project successes, B-days, anniversaries)
- open door culture (regular one-two-one meeting with HR/PM/Manager)
morning online sports activities for all team members to care about physical health
- support of team members during russian aggression (evacuation, safe accommodation in Western Ukraine, financial support for those who joined Armed Forces, donations, etc).