Position: Marketing Data Analyst
Company: Luxoft
Experience required: 1y
Category: Marketing
English level: upper
Published: 2022-02-01T00:00:00+02:00

Responsibilities:
Transform business requirements and goals into transparent analytics solutions, define measurement parameters and digitize the entire process of achieving the defined goals;

Design clear reporting and dashboards that make it easy to understand website and omnichannel marketing campaigns' performance. Configure GA, GTM, Marketo and other analytics tools to make it easy to measure performance, nurture and score leads, segment our lead base and implement the account-based approach;

Monitor and provide recommendations on constant improvements of digital campaigns and the website in general (Iterations, A\B testing, etc.);

Configure the industry-leading the email chains for a segmented audience to drive the engagement, retention and loyalty;

Collaborate with the marketing, content, design, sales teams;

Mandatory Skills Description:
1+ years Marketo experience (certification preferred);

Salesforce proficiency;

Google Analytics, Google Data Studio, Google Tag Manager proficiency;

Strong knowledge of Excel;

At least upper-intermediate English level (both verbal and written);