Position: Lead Web Analyst
Company: ARENA CS
Experience required: 5y
Category: Data Analyst
English level: upper
Published: 2022-09-01T00:00:00+03:00

Responsibilities
Establish and maintain scalable processes that ensure best practices in campaign and lead management
Create and maintain metrics reports on marketing activities and business impact
Proactively explore data to find trends, discover KPIs, and apply proper hypothesis testing
Set up, manage, and improve key marketing systems (marketing automation, CRM) used to generate, distribute, and report on leads
Build marketing automation processes, qualification criteria, and lead scoring processes
Develop robust KPIs and scorecards for marketing performance monitoring
Work closely with the content strategy and SEO team and present analysis and findings to a variety of audience
Evaluate new technologies and add-on applications to improve and optimize marketing team performance
Collaborate and develop weekly/monthly/quarterly business reviews pertinent to lead management and present findings and recommendations
Act as a strategic advisor to the marketing managers and help them define the customer engagement model via digital and human touch

Requirements
5+ years of experience in Web Analytics
1+ years of experience in Leadership
Superb analytical skills using data to generate insights and problem solving
Knowledge of SQL
Highly advanced in Microsoft Excel, Pivot Tables, Reporting & Visualization (PowerBI/Tableau)
An interest in data, statistics, and conversion rate analysis, with the ability to discover patterns and areas of opportunity
Experience in setting up or managing CRM systems.
Experience with Google Analytics, Google Search Console
Understanding of and/or experience working with lead management processes related to marketing programs, activities, campaigns, etc.
Excellent written and verbal English communication skills (B2)

Nice to have
Experience with MarTech tools; preferably with HubSpot, Marketo, Salesforce, Navigator, Drift or Qualified, and Tableau
Hands-on experience with marketing automation systems
Experience in working with no-code tools & their integrations

We offer
Competitive compensation depending on experience and skills
Work on enterprise-level projects on a long-term basis
Full-time remote work
Unlimited access to learning resources (training courses, English classes, Internal Library).