Position: Marketing Specialist/Manager
Company: RexSoft
Experience required: 2y
Category: Marketing
English level: upper
Published: 2021-02-01T00:00:00+02:00

We are looking for a Marketing Specialist with high potential to grow to a Manager role (fast). 
If You are already a Manager, it also works very well. 
Needed Skills
• Creative, open, communicative and goal-oriented
• You are proactive, understand priorities,  and have an action plan of what needs to be done.
• 1-2 years of proven working experience in marketing: building online presence for target markets and persona, landing page creation & optimization, SEO optimization, ad campaigns, and content promotion.
• General experience with website management & common digital marketing tools such as Google Analytics, SimilarWeb, AdWords, Facebook Ads, etc.
• Upper-intermediate/Advanced English writing and speaking skills.
• Up-to-date with the latest trends and best practices in online marketing and measurement.
- Collaboration with agencies, freelancers (copywriters, seo, designers, etc) will be a plus.


Responsibilities 
MARKETING COORDINATION
• Together with an external marketing consultant, you’ll be building & shaping the marketing strategy with the main goal - Lead Generation.
• Collaborating & coordinating external freelancers, seo agency, copywriters. 
• Work with a product team to deliver marketing plans, analyze marketing performance, and discover new opportunities (from new company offerings to new channels)
- Running experiments with channel marketing to find the best channels of lead generation.
- Collaborating with Tech team, CTO and stakeholders to shape marketing strategy and plans.
 
STRATEGIC MARKETING
• Create value proposition and messaging together with the team, consultants.
- Run competitor research to learn from, compare and build a plan of `overrunning competition`
• Building inbound lead generation strategy based on different channels (website optimization, seo, content, smm, and listing&directories)
- Coordinate creating of offering packages (from service pages, to set of articles, etc)
 
CONTENT MARKETING & SEO
* Create a content & SEO strategy together with the external agency and form it into a set of goals and implementations plans for the team.
* Coordinate content creation by copywriters based on keyword research & company focuses. Quality checks (English language and content relevance). 
* Track, analyze and optimize.
 
BRAND MARKETING AND COMMUNICATIONS
• Grow brand messaging & communicate a consistent brand message to the audience across different media platforms (social media)
• Plan and execute PR strategy (with freelancers and external platforms).
• Focus on brand exchange with co-marketing initiatives with clients, partners like webinars, articles, white-papers, news, case studies.