Position: Marketing expert for B2B
Company: Sekurno
Experience required: 3y
Category: Marketing
English level: upper
Published: 2022-10-01T00:00:00+03:00

**Requirements**:
- Proven experience in setting up and scaling a B2B company’s marketing function
- Proven experience in lead generation
- Proven experience in running cold-outreach campaigns
- An in-depth understanding of user acquisition techniques across multiple channels like: cold-outreach, SEM / SEO, Lead-magnets, PPC, etc

**You are familiar with**:
- LN Sales Navigator
- Email warmup tools
- How to find MQL’s contact details
- Reach-out automation tools (email & Linkedin)
- CRMs (Hubspot, Pipedrive, etc)
- Zapier or any analogue

**Skills**:
- You have excellent logical skills, and you’re structured and metrics-driven.
- You have business acumen at a global level.
- You have excellent verbal and written communication skills in English.
- Hands-on, action-oriented attitude, strategic eye, and entrepreneurial mindset

**Responsibilities**:
- Conceptualize, plan, execute and review the overall marketing strategy of the company
- Manage lead generation process: define MQL’s, implement and manage cold-outreach funnels using multiple channels (LN, Email), launch marketing campaigns, build lead-magnets, find new lead-generation channels
- Manage social presence and content marketing
- Analyze market trends and competitors

**Notes**:
- This role suits an ambitious team player committed to long-term success and eager to develop and take on more.
- Experience in enterprise segment products would be a significant plus