Position: Senior Digital Marketing Specialist
Company: CVPool
Experience required: 3y
Category: Marketing
Published: 2020-12-01T00:00:00+02:00

Responsibilities:    

Plan and execute paid search (Google Adwords), retargeting, social advertising (Facebook, Twitter, LinkedIn);
Increase conversions through landing pages, calls to actions and forms; 
Optimize and continuously improve the website for Search Engines; 
Analyze web interactions using various web analytics tools — and contribute towards better user experience, growing lead generation, and a higher conversion rate across the website; 
Create requirements and specifications for web developers with a detailed explanation of required changes, new features, and improvements needed for marketing efforts;
Develop strategy for boosting effectiveness of PPC metrics;
Continuously improve digital marketing campaigns and website performance;
Build and automise strong analytics and develop comprehensive report for all digital channels;
Develop digital marketing expertise in the team, mentor and train colleagues;
Support other marketing activities on demand.

Requirements:
Excellent knowledge of website analytics tools like Google Webmaster Tools, Analytics, Adwords;
Experience with Facebook Ads, LinkedIn Ads, and Twitter Ads;
Experience with marketing channels such as SEO, PPC, email marketing;
Strong industry knowledge, understanding of recruitment and sourcing process;
Strong organizational, analytical, and communication skills to translate analysis into recommendations, insights, and functional production plans;
Proficiency in marketing automation software would be a plus.