Position: Digital Marketer with extensive SMM skills
Company: Crassula
Experience required: 2y
Category: Marketing
English level: fluent
Published: 2021-08-01T00:00:00+03:00

Responsibilities

- Perform research on current benchmark trends and audience preferences
- Design and implement social media strategy and align it with business goals
- Set specific objectives and create a report on ROI
- Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos, and news)
- Monitor SEO and web traffic metrics
- Collaborate with PPC marketer, sales, and customer service to ensure brand consistency
- Communicate with followers, respond to queries in a timely manner and monitor customer reviews
- Oversee social media accounts’ design (e.g. Linkedin/FB timeline cover, profile pictures, and blog layout)
- Oversee company website, define tasks for designers and developers
- Suggest and implement new features to develop brand awareness, like promotions and competitions
- Implement and promote partnership awareness: create content, use cases, lead interviews with involved parties
- promote press-releases, company news, interviews with founders, solutions overviews with media
- suggest, create and keep up-to-date pages on specific platforms: capterra, crunchbase, F6S, etc- Stay up-to-date with current technologies and trends in social media, design tools and applications
- Prepare, coordinate and moderate content for website, medium, and blog, with or without copywriters

Requirements

- Good Social Media Manager skills:
- Proven work experience as a Social media manager
- Hands-on experience in content management
- Extensive copywriting skills
- Ability to deliver creative content and to define tasks for that (text, image, website content and design and video)
- Solid knowledge of SEO, keyword research, and Google Analytics
- Knowledge of online marketing channels
- Familiarity with web design
- Excellent communication skills
- Analytical and multitasking skills
- Experience, understanding, and interest in FinTech, SaaS or Online B2B is preferred
- Good taste and understanding of consistent visual content