Position: Marketing Research and Analytics Team Lead
Company: Infopulse
Experience required: 5y
Category: Marketing
English level: upper
Published: 2022-02-01T00:00:00+02:00

Research specialists cooperate with executive management, sales, marketing, finance, legal, production and other teams to produce research that fosters data-driven, fact-based decision making inside the organization.

As a Team Lead, Marketing Research & Analytics at Infopulse, you are responsible for delivering cutting-edge research and analytics services to company stakeholders, enabling them to make data-driven, fact-based decisions.

You directly influence and inform the company strategy and vision by the creation, development, and delivery of analytics, tools, insights, and presentations. Based on multiple data sources, you manage the generation of insights that help Infopulse better understand the business, competition, customers, and markets to inform go-to-market strategies, develop Infopulse service and solution portfolio, and ultimately drive sales.

**Areas of Responsibility:**
Manage the research and analytics processes to support informed decision-making with brand, market, customer, and competitor intelligence. Provide analysis on a global as well as market/country detailed level
Lead the continuous development of the analytics practice in scope, both qualitative and quantitative
Manage demand for insights and delivery of analytics services. Create, execute, and control research plans accordingly
Oversee the collection, tracking, and analysis of data and the generation of fact-based insights
Provide key stakeholders with actionable recommendations and calls to action based on gathered insights. Drive the translation of gathered insights into engaging, actionable and, easy-to-digest insight presentations
Develop, implement, and improve tools/applications for efficient execution of research and analytics activities. Consolidate all research deliverables on an internal portal with regular updates. Build presentation templates
Establish, monitor, and improve tracking and management of research requirements and efforts
Leverage and share insights across the organization, inform the stakeholders on the latest trends and technological advances
Create a supportive work environment in which team members/direct reports are coached and trained. Contribute to team development
Continuously monitor and evaluate team workload and efficiency with the support of data and team feedback and make appropriate changes to meet business needs
Provide team members/direct reports with clear direction and targets that are aligned with business needs and objectives
Execute customer satisfaction surveys, analyze, and report on the results

**Qualifications:**
Analytical and strategic thinker with strong business acumen and ability to connect research activities to commercial/business outcomes
Advanced understanding of industry and consumer landscape, competition, and marketplace
Excellent written, verbal, and presentation skills are needed along with top-tier communication and listening skills
Ability to organize data, analyze information, and draw powerful insights
Complex problem-solving skills with the ability to create your own technical solutions
Strong project management skills, including the ability to lead projects or participate in several projects simultaneously
Experience in leading a team is an advantage
Strong PowerPoint skills are essential with the ability to visualize data through graphing/charting/information display, proficiency in MS Excel and Word
Upper-Intermediate or Advanced written and spoken English