Position: Global Performance Marketing Lead, Website
Company: Particles Global
Experience required: 3y
Category: Marketing
English level: fluent
Published: 2023-03-01T00:00:00+02:00

**Hard Requirements**

·       Languages - fluent in writing & speaking: English
·       Experience with digital marketing and paid media operations management
·       Experience with digital marketing performance tracking and continuous operations optimization
·       Experience with operative team composition/structure design, team leadership, and management
·       Experience with project management tools (Azure, Jira, Asana, etc.)
·       Experience with multi-channel integrated digital marketing project scoping, phasing, and work breakdown planning
·       Experience in website publishing & Content Management and Content Management systems
·       Physically based in Europe (100% remote work OK)
·       5-7 years experience in relevant field  
·       Be cool

**Soft Requirements**

·       Languages: Finnish appreciated, but not mandatory
·       Experience with growth hacking or growth marketing methods
·       Experience with KPI setting and leadership
·       Experience with building and running complex websites
·       Knowledge of digital asset production and creative processes
·       Knowledge of conversion optimization (CRO) processes
·       Knowledge of digital marketing analytics and dashboards
·       International client management experience, adaptability to different markets

**Specific strategic responsibilities for the role**:

-          Support team operative model and cultural transformation towards performance marketing
-          Plan and define roles and responsibilities that the transformation requires.
-          Ensure the required tools are defined and drive their acquisition with key stakeholders inside the client organization
-          Facilitate the restructuring of the work intake process to meet the business requirements that performance marketing will impose

**Specific operative responsibilities for the role**:

·       Weekly meetings with Program Manager
·       Regular status meetings with Program managers & Content managers   
·       Managing stream resourcing together with Program Manager
·       Content implementation, risk flagging in advance
·       Quality reviews and continuous improvements
·       Creating and updating documentation of general processes
·       Manage reports and data analysis in Azure DevOps & Asana
·       Global Marketing calendar planning
·       Support large-scale product launch planning
·       Continuous Prioritization of tasks based on regional/global feedback
·       Ticket coordination
·       Daily meeting cadence
·       Coordination with the DTC team for new feature implementation 
·       Responsible for PMs & CMs
·       Tech stack: Office 365, Contentful (CMS), Azure

​
**General responsibilities of the team that this person will be a part of**

- Lead key digital resources for planning and delivering all activity across phones and branded digital channels.
- Build, localize, and deploy all digital campaigns, web landing &amp; 
product pages, product launches, and activities spanning phones, the y Device app, and email channels.
- Work and cooperate with the digital ops team and lead scalable digital operations that effectively drive execution of acquisition, conversion, and retention.
- Work with global and local stakeholders to maintain and build tech stack to support operational needs.
- Support, train and equip regional marketing teams on online channel capabilities, best practices, processes, and ways of working to maximize performance.
- Work closely with individual channel leads to drive the overall vision and roadmap for digital operations and ensure complete alignment of owned and paid digital channel strategies.
- Build strong relationships and collaborate closely with Global’s strategic
partners to proactively maximize the potential of the phone's online presence.
- Develop and manage digital operating models, governance, tools, guidelines, and policies.
- Collaborate closely with the digital design and development teams to optimize customer experience by proactively pitching new ideas and defining requirements.
- Support in defining and monitoring digital KPIs to track the global and regional performance of digital marketing.
- Support operationalizing a data-driven personalization strategy for our websites that matches visitors with relevant experiences at all customer lifecycle stages.
- Drive continuous optimization by constantly seeking improvement and growth through performance analysis, multivariate testing, landing page optimization, and more.
- Support budgeting, forecasting, admin &amp; reporting for digital channels.