Position: Senior B2B Acquisition Manager
Company: Trust Sourcing
Experience required: 5y
Category: Other
English level: upper
Published: 2023-01-01T00:00:00+02:00

We are an Israeli media compression startup. We were developed to set a new standard in online visual experience. The main focus is to improve website’s traffic, cut bounce rate losses, increase conversions and improve performance.

**Location: Netanya, Israel**

**!! We are looking for candidates only in Israel !!**

We looking for a Senior B2B Acquisition Manager to help build a steady stream of lead generation, helping us achieve hyper-growth.

The Senior B2B Acquisition Manager will be in charge of the entire lead gen funnel, optimizing it to get relevant Sales Qualified Leads through various paid channels such as SEM, Social media platforms, display, video, etc., while investigating new lead generation streams testing them, and achieving KPIs.

The ideal candidate is a data-driven, free thinker by heart, and self-managed that knows the B2B SaaS industry by heart and is willing to do hands-on work and grow with us and expand the budget and the team under him while working under tight deadlines.

**AS A SENIOR B2B ACQUISITION MANAGER YOU WILL...**

- Manage, optimize, and maximize Lead generation paid channels, including Search and Social;
- Identify, discover, test, and optimize new paid lead generation channels (May include Twitter, Stack-overflow, Quora, Gartner, Outbrain/ Taboola, etc...);
- Create cross channels campaigns using paid channels and ABM channels;
- Constantly A/B test and create testing plans across all channels;
- Constantly test different acquisition tactics, direct form, gated content, video lead gen, webinars, etc...;
- Optimize the entire funnel, including managing expectations and briefing the ad copy, landing pages, etc...;
- Build a dashboard, automated reports, and complete analysis of overall performance;
- Support the BDR and SDR team with Automation platforms and dedicated campaigns on Appollo, Zoominfo, Expandi.io, etc...;
- Understand the entire acquisition funnel and see how the lead channels can support it;
- Support branding by boosting specific posts on various social channels.


**TO BE A SENIOR B2B ACQUISITION MANAGER YOU'LL NEED...**

- 7+ years of hands-on Lead acquisition experience;
- 4+ years experience from a B2B SaaS company;
- 1+ years experience in an enterprise solution company;
- Team management experience - an advantage;
- Start-up mentality;
- Self-starter and self-managed;
- Experience working with SDR platforms ( Appollo, Zoominfo, Expandi.io) and cross data;
- Dashboard building experience ( Hubspot / Salesforce preferred);
- We are willing to consider a freelance and part-time position as well.