Position: SMM Manager
Company: Affiliate Heaven
Experience required: 2y
Category: Marketing
English level: upper
Published: 2021-01-01T00:00:00+02:00

List of Social Media Accounts SMM Manager is responsible for:
- Facebook
- Instagram
- Twitter
- Pinterest


**Responsibilities**

**Strategy and planning**
- Conduct basic Competitors SMM Activities Research, track competitors activities further and collect insights
- Develop Social Media Strategy
- Develop and Endorse Social Media Content Plan

**Production and promotion**
- Setup and update, when needed Brand's Social Media Pages according to SMM Strategy
- Build Request for photo sets production (after content types are defined)
- Produce Social Media Content
- Publish and Promote Social Media Content
- Run or manage organic promotional activities (mass-following, mass-comments and likes, etc.)
- Manage Social Media Influencers Outreach

**Management**
- Plan achievable and business request oriented KRs
- Develop Quarterly Backlog according to predefined OKRs
- Plan Sprint according to OKRs and Quarterly Backlog
- Develop Overall Reporting 
- Develop Reports segmented by channels and activities
- Develop Optimization Hypothesis according to data in Reports


**Skills and experience required:**
- Comprehensive knowledge of Social Media Marketing and it's role among overall marketing activities
- Strong knowledge of CBD products specifics


**Hard skills:**
- Ability to build comprehensive Social Media Strategy aligned with overall Marketing Strategy
- Ability to plan content production, publishing and organic promotion
- Ability to plan paid promotional activities and target relevant audience segments
- Comprehensive understanding and ability to use content repurpose approaches
- Ability to develop clear and business oriented SMM reports
- Ability to analyze results and develop optimization hypothesis

**Upper-Intermediate / Advanced English, fluency**