Position: Marketing Manager
Company: Olive Systems
Experience required: 2y
Category: Marketing
English level: upper
Published: 2023-08-01T00:00:00+03:00

We are seeking a highly skilled and experienced Marketing Manager to join our client dynamic team. As a Marketing Manager, you will play a pivotal role in driving our client marketing efforts and promoting our client industry-leading platform. With your expertise in marketing strategies, channels, and branding, you will help shape our client brand identity and accelerate the adoption of our client transformative solutions in B2B segments.

Our client is an industry-leading Israeli product company that specializes in transforming physical spaces into immersive virtual experiences. We are at the forefront of building the future of 3D experiences by developing cutting-edge technologies and innovative solutions in the emerging field of the Metaverse.

Requirements:

- Minimum of 1 year of proven experience in a similar marketing position within the IT industry.
- Strong knowledge and understanding of B2B segments, with a track record of successful marketing campaigns.
- Extensive knowledge of marketing strategies, channels, and branding, with a deep understanding of traditional and digital marketing, SEO, social media marketing (SMM), pay-per-click (PPC), and other relevant elements.
- Familiarity with marketing and analytical tools to track and analyze campaign performance.
- Solid understanding of the software development process to effectively communicate the value proposition of our virtual experiences platform.
- Ability to work independently and collaboratively within a team, demonstrating self-confidence, a results-oriented mindset, and strong leadership skills.
- Demonstrated ability to quickly adapt to new areas, acquire new knowledge rapidly, and stay up to date with the latest marketing trends and practices.
- Excellent written and spoken English communication skills at a C1-C2 level.

Responsibilities:

- Independently execute and manage operational marketing tasks to support strategic initiatives and campaigns.
- Create and curate compelling inbound content across various platforms, including the company website, LinkedIn, Twitter, Facebook, and other relevant channels.
- Conduct thorough market research to understand the latest trends in the IT industry, identify potential markets, and analyze competitors.
- Develop and implement effective marketing strategies, content plans, and coordination to maximize brand awareness, engagement, and lead generation.
- Collaborate closely with the sales team and other departments to align marketing efforts with business objectives, ensuring a cohesive and integrated approach.
- Create and execute brand awareness campaigns utilizing various channels such as social media, email marketing, online media, search ads, SEO, etc.
- Analyze campaign performance, test hypotheses, and collaborate with the team to optimize results and achieve business objectives.