Position: Salesforce Marketing Cloud Specialist
Company: Epam
Experience required: 1y
Category: Java
English level: intermediate
Published: 2021-03-01T00:00:00+02:00

Project scope overview:
	
- Design consolidated Salesforce Marketing Cloud solution that could be easily scaled across all BUs without additional configuration effort.​
- Configure SFMC Studios and Customer Journeys tailored to 5 base Audiences.​
- Set up delivery model for continuous rollouts.​
- Support RB regional teams with rollouts.
 
Project tasks examples:

Platform Configuration:​
Account settings, sender profiles, delivery profiles, messaging cadence for IP warming, preference center​

Audience Builder​:
Configure attribute sets & create data relationships​
Set up dimensions and segments​

Email Studio & Journey Builder​:
Set up Content builder (content & legal blocks, global footers, folder structure, import assets and apply naming conventions) ​
Configure email templates and design customer journeys (events, criteria, goals, structure)​

Automation Studio​:
Extract / import / file transfer​
Scripts, SQL queries and notifications setup​

Social Studio​:
Activate and add channels ​
Profiles creation, set up key competitors & category​
Reports and dashboard configuration