Position: PR, Community Manager
Company: SocialTech
Experience required: 2y
Category: Marketing
English level: fluent
Published: 2022-03-01T00:00:00+02:00

Hi,

We are AlphaNovel, a mobile marketplace that connects writers and readers.

In this time of uncertainty, we want to continue building our product, and we are lucky to be able to provide jobs.

Our team is looking for a PR Manager with whom we want to build a strong and tight community of those who love to write and those who love to read.

Our support of Ukraine:
We arrange humanitarian aid; provide the Armed Forces of Ukraine and the Territorial Defence Forces with the special equipment and ammunition; annually pay taxes to the state treasury to support the economy; invest in domestic educational programs so that talented youth could strengthen the country`s capacity.

If you share our values, strive to create breakthrough projects and seek professional growth, you are definitely the one to join the SocialTech team!

About AlphaNovel
Amateur writers have always existed and have been active since the early days of the Internet. It is basically how a whole genre of fanfiction appeared. AlphaNovel gives writers, especially in the romance genre, the opportunity to monetize their creativity and turn their passion into work.

The Market
According to AppMagic, since January 2020, the total revenue of applications operating in this segment has grown by seven times and amounts to more than $30m per month (excluding China). The market continues its rapid growth, and there is still no clear leader.

The market’s attractiveness is also confirmed by the M&A activity — in 2021 alone, Naver bought Wattpad for $600m, Kakao bought Radish for $440m, and ByteDance (the owner of TikTok) invested $165m in iReader at a valuation of $1.5b.

Stage
AlphaNovel is in the process of achieving a positive unit in economics and scaling. We have launched iOS & Android apps and a product MVP for writers. Moreover, a core team of experienced specialists and developers has already been assembled.

Our long-term vision is to become the Netflix of books by adding comics, audiobooks, interactive stories, and unique content.

Why do we need PR at this stage?
No matter how cool our marketing and product are, writers and readers need to understand our uniqueness and value from open publications, our communities, and social networks.

We plan that the PR manager will build and lead all PR & Community initiatives to build a positive image for our marketplace focusing on the US & Tier-1 markets.

Key PR & Community Focuses in AlphaNovel
- Build a product PR strategy for our platform targeting writers and readers.
- Build a strong community of writers through our social media, a product solution for writers, and a transparent and fair bonus system.
- Make Initial coverage of our platform on thematic resources and media platforms.
- Build a network of influencers/opinion leaders among writers.

We are a match if you:
- Speak and write advanced English.
- Have two+ years of relevant experience.
- Love systematic approach to PR and know how to measure results.
- Take pride in being results-oriented.

Why AlphaNovel?
- Competitive market salary.
- Effective and approachable teammates.

Relocation options.
- Impact on the whole business as an early stage startup core team member.

Full disclosure: we support the freedom and independence of the people of Ukraine and condemn the Russian aggression.