Position: Marketing manager
Company: Storypoint
Experience required: 2y
Category: Marketing
English level: upper
Published: 2022-05-01T00:00:00+03:00

Responsibilities
You will take part in building an efficient marketing process with a focus on lead generation. You will co-develop and execute marketing strategy and channel tactics, lead-generation program, research the market, organizing the webinars. 

Your responsibilities:
Co-develop, contribute to, and execute the marketing strategy across channels
Research new market segments and competitors
Work with content, design, and technical specialists to create corporate collateral aimed to promote the brand (including outreach messaging, website content, sales decks, ad content, case studies)
Strategize on, contribute to, manage some tracks of the event marketing, lead nurturing, and partner programs
Coordinate the brand’s website development (prototypes, messaging, improvements, contractor management)
Provide analytic reports with recommendations specific to driving and optimizing traffic, prospect behavior, campaign response, lead conversion
Seek out new opportunities and channels to raise brand awareness
Stay up-to-date with digital media technologies and the latest trends

Requirements
2+ years of experience as a Digital Marketing Manager at a tech company, or a similar role
Excellent English language proficiency (Upper-Intermediate/Advanced/Fluent)
Hands-on knowledge in key areas of digital marketing (SEO, SEM/PPC, social media, content marketing, email marketing, lead generation, lead nurturing) and tools
Good understanding of B2B sales, PR, customer care processes in B2B
Ability to write effective and concise sales copy
Experience working with marketing automation, email marketing, and analytics tools
Market research and analysis experience
Creative thinker with an ability to also use data and logic to inform decisions
Well-developed organizational skills to work independently as well as manage projects with many moving parts
Experience working with contractors, developing creative briefs, and managing requirements and schedules
Comfortable sharing experience and point of view on topics and recommending approaches
Meticulous attention to detail

You'll receive:
You’ll work on sophisticated niche marketing
Rapid professional growth by driving end-to-end marketing programs
Dynamic work environment, driven and experienced colleagues
Unlimited work-from-home option
Flexible working hours
Zero bureaucracy
21 weeks of paid vacation