Position: In-app Media Buyer
Company: Pin-UP Global
Experience required: 2y
Category: Lead Generation
English level: upper
Published: 2023-07-01T00:00:00+03:00

**Requirements**
• A minimum of 2 years’ experience in Mobile User Acquisition is a must. (Experience in our iGaming Industry and blackhat marketing is preferable);
• Effective communication, including writing, speaking, active listening and presenting;
• Multitasking and time management skills that allow you to work on several campaigns at once;
• Collaboration skills when working on projects with other departments;
• An excellent command of the English language, both written and oral in order to effectively communicate with Business Partners;
• Experience with mobile analytics and attribution platforms like Appsflyer, Adjust, etc,
• Experience in running in-app campaigns through channels like ad networks (Unity, Vungle, AdColony, etc.), social networks (like Facebook, Snapchat, TikTok), ad agencies (WakeApp, httpool, Mintegral, etc.)
• Deep market experience such as Brazil, Mexico, Canada, India, etc


**Responsibilities**
• Create, manage and optimize UA campaigns for our mobile apps in iGaming (both gambling and betting) vertical through various channels.
• Performance analysis, creative & targeting A/B tests and preparing reports for the management;
• Conduct competitive research and track industry changes that impact the overall success of our media buying;
• Reaching monthly quotas of FTD and ROI through in-app media buying.
• Working closely with design, product and analytics team regarding in-app launches.
• Purchase of traffic for mobile applications in Playmarket and Appstore;
• Negotiating, configuring and launching In-App campaigns with networks
• Negotiating, configuring and launching campaigns with advertising networks and platforms;
• Constant monitoring, analysis and optimization of advertising campaigns; • Control over the achievement of set KPIs;
• Development of marketing strategies for new markets etc.

**Our stack**
• Experience in purchasing traffic for mobile applications using CPM, CPC, CPI, CPA models
• Experience with mobile application analytics systems

**Our benefits to you**
• A job in an international product company;
• Career and professional growth;
• Ability to fully realize your potential, ideas and groundwork;
• Decent wages;
• A plethora of trainings at company’s expenses;
• (Annual) paid leave (24 days) and sick leave;
• Medical insurance;
• English language lessons at company’s expenses.