Position: Digital Content Creator
Company: 3Shape
Experience required: 2y
Category: Marketing
English level: fluent
Published: 2021-07-01T00:00:00+03:00

Are you a tech-savvy digital content creator looking to become part of an international medtech company? Do you think that creative content is good, but content that converts is even better? Is writing compelling copy what gets you going in the morning? Then we might have what you’re looking for.

3Shape offers you the opportunity to become a digital content creator in our Digital Activation and Community team in Global Marketing. Our headquarters is in Copenhagen, Denmark, but our marketing staff is distributed across Copenhagen and Kyiv, Ukraine. Your work will help ensure that our campaigns and digital marketing platforms perform at their best and specifically you will be working on lead generation and lead nurture content to support our marketing automation program. The job is located in Kyiv.

About the role

3Shape is in a growing industry. But in order to seize the potential, stellar content experiences are key. Convincing dentists how digital will impact their treatment quality positively. Reassuring labs that they can grow their business with the right software. Showing the assistant how easy it is to learn to use our products. In this role, you will need to balance creating content in different formats for different audiences in different phases of the marketing funnel. It’s critical that you are self-driven and ambitious – we have a lot of work to do.

Your primary responsibilities will be:

Write concise, compelling and converting copy to support the lead generation and marketing automation program (think website, landing pages, chatbot, emails, PPC ads to name a few)
Create well-researched, in-depth and approachable content for ebooks, case studies and blog posts
Track, measure and SEO-optimize for better content performance and work with digital marketing experts to drive on-going activation and optimization across channels
Edit and optimize content produced by colleagues from other departments prior to publishing
Collaborate and experiment with teammates on marketing campaign strategies and content channels (product marketing campaigns, newsletters, social media, webinars, etc.)
Work with various stakeholders in the business, including drafting announcements in collaboration with key decision makers, gathering feedback, and explaining strategic initiatives
Your competencies

You have a solid understanding of the principles behind user journeys, lead nurture, conversion, UX, SEO, omnichannel marketing and can translate this understanding into digital copywriting and content creation.
You are no stranger to analytics and data tools such as Google Analytics, PowerBI, Keywordfinder and similar.
You are flexible and comfortable within a dynamic environment where things move fast, and at times you may not know what tomorrow brings.
You are a good communicator and have the ability to manage and (at times) educate stakeholders so you feel comfortable presenting, gathering feedback, and explaining key initiatives to these groups.
You approach content marketing with a relatable, creative, and human outlook to develop a strong position in the dental landscape.
You are self-driven and proactive in the way you work (your ability to manage your own projects is key to your success).
You have a creative mind with a developed sense of what good visual design looks like.
You have an international mindset & are outgoing (you will be working with stakeholders from all over the organization and the world).
Your education and experience

You are a native speaker of English.
You have a minimum of 3 to 5 years of experience in a copywriting or content creation role in the digital sphere.
Experience working within Marketing, Communications and/or digital platform development.
You have a BA degree or similar in Journalism, English, Communications or a related field.
You can balance perfection with getting things done.
We Offer

Participation in producing market-leading technology products for customers around the world
Work in a unique professional, friendly and supportive environment
Constant professional growth and development
Occasional business trips to Western Europe
Competitive salary level
Good working conditions in a comfortable office (not open space!) near National Technical University “KPI”
39 working hours per week within flexible time-frame from 8:00 till 20:00
Possibility of partially remote work
A parking lot with free spaces for employees
A healthy work-life balance
Annual paid vacation (24 working days)
Paid sick leaves and a child sick leaves
Maternity and paternity leaves
Medical insurance (incl. massage in the office).
Compensation of lunches
Regular company events
We encourage all relevant applicants to apply. We do not discriminate on the basis of race, color, religion, national origin, sex, age, disability, or any other status. All qualified applicants will be given equal opportunity and the selection is based on job-related factors.

About us

3Shape started with a simple idea - to make 3D scanning better. First, we applied it to the hearing industry, then we succeeded in dentistry. Now, twenty years later, 3Shape is 1,600+ employees globally. With the help of dental professionals and amazing colleagues we’re creating award-winning scanning and CAD/CAM solutions to change dentistry together! Together, we contribute to a better world. Experience the everyday #lifeat3Shape across the globe on Facebook.