Position: Senior PPC Specialist
Company: Livingston Research
Experience required: 3y
Category: Marketing
English level: intermediate
Published: 2023-08-01T00:00:00+03:00

**Livingston Research** is a 13-year-old international Ed-Tech company proudly founded by Ukrainians.

We are on a mission to give personal education support enabled by technology to students in the US and globally. 

**We support Ukraine** by donating $1 from every order to proven volunteers who provide humanitarian aid and arrange targeted support for Ukrainian Armed Forces.

**Product:** A platform where college students can get on-demand homework help from freelance tutors in a hassle-free way. We are a profitable company, not dependent on any external investor financing. Our platform has seen rapid growth in recent years. Now a new PPC Specialist will have an exciting challenge to continue growth from a much higher starting point of tens of thousands of paying customers. 

We are looking for a bold data-driven **Senior PPC Specialist** who is not afraid of taking calculated risks to grow the business to new heights. This role requires the ability to operate on both a strategic and tactical level. You will be a valued part of the Marketing Team and will have an impact on the product, and its conversion funnel through close cooperation with product managers, designers, and other acquisition specialists. 

**Why should you choose us?**
- Freedom and challenge to make independent decisions in your area of responsibility, and take part in decision-making on a global level;
- Bureaucracy-free workplace and processes;
- Opportunity to work directly with our CMO and founders and make a real impact;
- Monthly bonus system transparently linked to PPC performance.

**What will you be responsible for?**
- Development and execution of paid search strategy for one of our products;
- Creating and managing paid search campaigns in Google Ads;
- Supporting your search campaigns with display and retargeting campaigns;
- Optimizing PPC campaigns in order to maximize net profit;
- Analysis and reporting on campaign performance while delivering clear takeaways, spotting optimization opportunities and planning next steps:
        - Identification of growth opportunities to maximize net profit;
        - Suggesting, launching and analyzing qualitative metrics improvement tests;
- Ad copywriting and editing, cooperation with designers for getting ad assets done/approved;
- Working together with the Product Team to improve landing pages and conversion funnel.

**Skills & qualities needed:**
- 3+ years of successful experience managing performance-based campaigns in Google Ads (with a proven track record)
- Experience working with the US and other English speaking markets
- Experience in managing large budgets (at least $100K/month) and large amounts of data
- Strong analytical skills: in-depth understanding of campaign measurement, proven ability to analyze and interpret data and arrive at a “so what” conclusion 
- Comprehensive knowledge of A/B split testing and statistics 
- High proficiency in Excel and/or Google Sheets
- Deep understanding of how to optimize CPA for net profit maximization
        -This means you have clear understanding of CTR, CPL, CPI, CPA, CR, CAC, LTV and other metrics
        -You know exactly how to improve QS and increase IS in Google Ads
- Ad copywriting and editing skills
- Previous experience in LP optimization, basic understanding of UX
- Excellent prioritization and project management skills
- Desire to come up with solutions for the work challenges (rather than problems)
- English - Intermediate and higher

**As a plus:**
- Knowledge and understanding of user tracking, measurement and attribution with Google and other tools
- Experience with GDN, video or social media ads
- Ownership of your stream of work and business results, “get things done” attitude and a bit of a “hustle” mentality are the qualities that our team values the most.

**We offer:**
- Competitive salary in USD based on your qualifications
- Transparent bonus system that directly depends on the performance of your campaigns
- Freedom to move between projects, suggest and experiment with new traffic channels 
- Career development
- Regular Personal Development Sessions with the CMO and company founders
- Educational sponsorship (various educational opportunities, e.g. courses, conferences, meet-ups etc. are sponsored by the company)
- Remote mode of work
- 21 business days of paid vacation and unlimited sick leaves
- Mental health well-being (including compensation for individual consultations with a psychologist) and sports initiatives  
- Opportunity to make a difference for thousands and thousands of our active users!