Position: Head of PPC
Company: SocialTech
Experience required: 3y
Category: Marketing
English level: upper
Published: 2021-12-01T00:00:00+02:00

**Team:**
The team consists of senior-level specialists. A small number of people ensures team flexibility and high focus: everyone works on their area of responsibility to achieve common goals.

**Benefits:**
— Minimum bureaucracy, maximum independence;
— Freedom of action and high responsibility;
— We make global decisions together; local — everyone himself.
**If you are driven by speed, performance, responsibility and direct influence on business decisions, then let’s talk!**

**What you’ll do:**
— Build and manage multi-million dollar budgets across paid marketing channels, including Paid Search, Paid Social, Youtube and more;
— Planning and execution of paid advertising campaigns that support our growth initiatives while meeting budget requirements;
— Creating, managing and optimizing advertising campaigns in Google Ads, Facebook Ads, Quora Ads, LinkedIn Ads, Bing Ads, Yahoo Gemini, Criteo, Taboola, etc...;
— Test new channels and technology to identify incremental audiences and inventory for accelerating growth;
— Understand and leverage Google Analytics for tracking and reporting (with integration and dashboard set up with PowerBI, Tableau or Data Studio);
Analyze, measure, and report on all campaigns, developing a clear POV on takeaways, next steps, and potential optimizations;
— Establish channel forecasts and budget recommendations, with the speed and ownership to adjust tactics and strategies quickly based on learnings and opportunities;
— Maintain and monitor key metrics across channels including budget pacing, LTV, CAC, ROMI/ROAS and ROI/ROR;
— Ensuring best possible spent optimisation by continuously optimising campaigns based on learnings from multiple A/B tests across creatives, targets, basic improvements UX of LP and other strategies;
— Working with copywriting and design for getting creative and promotional assets done / approved;
— Taking part in building marketing and communication strategy with marketing team.

**We’re excited about you because...:**
— You have 3+ years of paid traffic experience at an advertising agency or product company in a role of Lead or Head PPC/SEM manager;
— Experience in working with US and UK market’s;
— And experience in managing large budgets and large amounts of data;
— Exceptional prioritization and project management skills;
— Strong analytical skills; with demonstrated capabilities in campaign measurement, analyzing and interpreting data and A/B testing;
— You have a builder’s mentality — you’re comfortable developing and scaling where nothing existed before;
— Clear understanding of such advertising metrics — CPA, CPC, CTR, CPM, CPI, CPT, CPL, CPM, etc...;
— And you know how to improve QS in Google Ads not only in words.:);
— Also a deep familiarity with optimizing CPL, CAC, LTV, ROMI/ROAS, ROI/ROR;
— You are highly proficient in Excel / Google Sheets / DAX / SQL, you have a strong grasp of funnel analytics, A/B testing, and metrics driven performance marketing;
— You have outstanding ability to think creatively, identify and resolve problems;
— Your English is Upper-Intermediate;
— Strong communication skills;
— Strong copywriting and editing skills.

**Will be +:**
— Experience working in data analysis / deep research;
— Passion for YouTube, Facebook, Twitter and Instagram video ecosystems, social media marketing, online content and related insights;
— Strong “hustle” mentality with desire to work in a dynamic company environment where your input can help shape our offerings.

**The Perks:**
— A world-class team of T-shaped skilled professionals that share knowledge and support each other;
— High level of compensation that allows you to focus on work;
— Premium medical insurance;
— Sports and fitness compensation;
— Free lunches and unlimited snacks;
— A training budget with opportunities to visit paid conferences, training sessions, workshops, etc.;
— Corporate parties and trips abroad. We have already been to Slovakia, Egypt, Austria, and Croatia;
— A comfortable office at Podil — you won’t want to leave.