Position: Email Marketing
Company: Otaje
Experience required: 5y
Category: Marketing
Published: 2023-04-01T00:00:00+03:00

We are a Ukrainian women's clothing brand with our own production at https://otaje.com/ . We have been on the market since 2015 and are currently expanding our marketing department. We are looking for a professional Email Marketing specialist who will set up our email campaigns through ESP (Email Service Provider) and make email marketing one of our main revenue channels. We also plan to enter the US market.

Role and responsibilities of Email Marketing:

Analysis of competitor emails: Use the obtained information to determine the optimal approach to creating our own email campaigns, including improving content and design, determining the optimal frequency of email campaigns, developing an effective sales strategy, and more.

List collection and management: Collect and manage email lists of customers and potential customers, segment the list based on various factors such as gender, age, preferences, and purchases.

Creation and sending of emails: Create effective email campaigns using templates and personalization that contain information about new products, promotions, discounts, recommendations, and other relevant offers.

Results analysis: Monitor and analyze the results of email campaigns, determine the effectiveness of emails, segment the list, determine the optimal time for sending emails, and analyze reporting.

Improvement and optimization: Optimize email campaigns based on data analysis and customer feedback, test different variations of emails, and implement new features and technologies to improve results.

Customer relationship management: Strengthen customer relationships and retain them by providing relevant and useful information and a personal approach to communication.

Collaboration with other members of the marketing team: Such as Content Manager, SMM, Product Manager, designer, and others to create the most effective campaigns to promote the product or service in the online women's clothing store.

Using analytical tools for measuring and evaluating the effectiveness of email campaigns, such as Google Analytics, Esputnik, Data Studio, Marketo.

Innovation drive: staying up-to-date with the latest trends and innovations in Email Marketing and being ready to use new tools and technologies to improve the effectiveness of email campaigns.

Overall, an Email Marketing specialist is responsible for creating and managing email campaigns aimed at increasing sales, retaining customers, and strengthening relationships with them. They work with a subscriber base, determine campaign goals, create email content, monitor results, and optimize campaigns.

Requirements

At least 5 years of experience in e-commerce Email Marketing
Understanding of audience segmentation: the ability to divide the audience into groups for more effective email campaigns
Knowledge of Email Marketing analytics and metrics such as open rates, click-through rates, conversion rates, and the ability to measure and improve these metrics
Creativity
A/B testing skills
Knowledge of email legislation: understanding of email legislation requirements such as GDPR and CAN-SPAM to comply with messaging regulations
Analytical thinking and decision-making skills based on data
Willingness to learn and stay up-to-date with new technologies and tools to enhance marketing campaigns' effectiveness
Excellent communication skills and the ability to work in a team.

We offer:

Competitive salary (base pay + KPI)
We believe in a fair, results-oriented KPI system (transparent system for calculating bonus payments with clear metrics and potential amounts)
Flexible working schedule, results-oriented with working hours from Mon-Fri, 9:00-18:00
Flexible mentoring system (comfortable onboarding for new employees to create an easy adaptation period in their new position, LMS, mentoring)
Opportunity to be part of the project and influence development
Absence of bureaucracy and people-oriented management
Ecological corporate culture
Our brand has its own production facility located and operating in Ukraine, supporting the economy.
Young, progressive and very friendly team!

Would you like to join our team? We look forward to receiving your CV and will definitely get in touch with you.