Position: Head of Marketing
Company: Haslle UAB
Experience required: 2y
Category: Marketing
English level: fluent
Published: 2023-08-01T00:00:00+03:00

Haslle, a leading startup in helping SMEs to manage their spending is looking for Head of Marketing. Head of Marketing is primarily responsible for overseeing the planning, development and execution of an organization's marketing and advertising initiatives. Your main job is to generate revenue by increasing sales through successful marketing for the entire organization, using market research, pricing, product marketing, marketing communications, advertising and public relations.

**Responsibilities**

- Set marketing goals and objectives
- Plan, implement and manage marketing strategy
- Contribute to the overall growth of the company
- Review and manage content marketing strategy
- Determine KPIs for marketing department
- Keep the marketing budget in check
- Track KPIs on a regular basis and present reports
- Work with sales and development and customer success teams
- Create and present the annual marketing plan and strategy
- Use data and reports to make evidence-based decisions
- Analyze company's marketing strategy and suggest improvements
- Stay up to date with the latest technology
- Stay up to date with the latest best practices
- Attend marketing conferences and educational programs
- Design, plan and execute effective marketing campaigns

**Skills**

- Must have a passion for marketing
- At least 2 years experience in marketing
- Being customer-centric
- Outstanding communication and interpersonal skills
- Flexibility and Entrepreneurial spirit
- Hands on experience with CRM and SEO tools like Google Analytics, Google Adwords, HubSpot, WebTrends, SalesForce, etc.
- In-depth knowledge of big data analysis
- Passionate customer advocacy
- Thorough knowledge of marketing principles, brand, product and service management
- Deep understanding of changing market dynamics
- Ability to take direction and absorb information quickly
- Outstanding multitasking abilities
- Degree in Marketing, Management or similar relevant field is preferrable
- Addition marketing certifications are a plus
- Experience with content creation a plus

**Brand Awareness Marketing:**

- Develop and execute marketing campaigns to enhance brand visibility and differentiation.
- Engage with target audiences through social media, industry magazines, and conferences.
- Collaborate with the press and actively participate in industry events to promote our brand.

**Product Marketing:**

- Create compelling marketing materials, including graphical videos, textual content, and FAQs, to explain product features and benefits.
- Ensure the publication and dissemination of marketing materials across social media, press outlets, and YouTube.
- Optimize the company website to serve as a sales enablement tool, providing relevant presentations and resources for sales executives.

**Design and Content Management:**

- Assess the quality of design elements to maintain brand consistency and adherence to the Brand Book.
- Manage the marketing content library, ensuring easy accessibility and organization of materials.
- Collaborate with external creative agencies to improve the website and overall marketing collateral.

**Communication Strategy:**

- Develop and implement a comprehensive communication strategy for our product, both internally and externally.
- Set the tone of communication and ensure a consistent and impactful message across all channels.
- Collaborate with internal stakeholders to create product videos and descriptions for sales enablement.

**Requirements:**

- Bachelor's degree in Marketing, Communications, or a related field.
- Proven experience in PR and product marketing, preferably with SaaS products
- Excellent written and verbal communication skills, with the ability to craft compelling marketing messages.
- Proficiency in graphical design principles and the ability to assess design quality and consistency.
- Strong project management skills, with the ability to multitask and prioritize effectively.
- Experience working with external agencies and managing creative projects.
- Familiarity with social media platforms, industry magazines, and press outlets.
- Strong attention to detail and a commitment to maintaining brand integrity.
- Self-motivated and proactive, with the ability to work independently and as part of a team.

**Why Join Haslle:**

- Career growth opportunities: We are a high growth rate company, offering numerous opportunities for career advancement.
- Competitive salary based on experience: We offer a competitive salary package tailored to your level of experience in the PR and product marketing field.
- Self-paying taxes contract of 40h/week: the company provides 25 days of holidays per year, and covers national days off)
- Modern office environment: Our office environment is both modern and welcoming, providing a great space for collaboration and creativity.
- Incredible multicultural team: Our team is diverse, with individuals from all over the world, creating a unique and inclusive workplace culture.