Position: Email Marketing Specialist
Company: LoveCrafts
Experience required: 1y
Category: Marketing
English level: fluent
Published: 2021-03-01T00:00:00+02:00

Reporting to the CRM Manager, your focus will be on our critically important email marketing channel: planning, testing and analysing different campaigns to encourage our large and growing number of subscribers to visit our craft websites, engage and purchase.

**What you’ll be doing:**

- Managing end-to-end email campaigns in collaboration with the wider marketing team in Ometria, our email marketing platform.
- Working closely with our Category Managers to tailor the offers and featured products in our emails to our different markets
- Creating dynamic email content for personalisation, dynamic creative and offer variations
- Writing engaging and compelling content in US and UK English for our newsletters
- Proof-reading and testing all email campaigns, ensuring copy and links are correct
- Ensuring accurate, consistent and timely completion of daily email builds
- Establish best practices for exceptional email deliverability
- Developing a testing and optimisation plan with ownership for its execution
- Recognising opportunities to communicate with our customers
- Analysing email campaigns against established metrics to determine what works and what doesn’t with different consumers
- Supporting the CRM team with weekly and monthly reporting

**Who you are**

- You’re an ambitious digital marketer with 1-2 years experience in digital marketing
- You'll know how important open rates, click to open rates and conversion rates are to email performance and what you can do to improve these numbers
- You have an excellent ability to write engaging and effective copy in English
- You have fantastic time and project management skills - you ALWAYS deliver
- You’re a team player and have excellent written and verbal communication skills
- You are a stickler for detail and preferably have experience QAing emails or marketing material
- You are naturally analytical with a strong working knowledge of Excel/Google Sheets

**Desired skills and experience**

- Experience in email marketing, perhaps as part of a broader experience within digital marketing
- Experience with any Email Service Providers
- Experience using analytics platforms
- Some experience with HTML or CSS is a plus!
- Experience of A/B testing

**What we're offering**

- The opportunity to join a fantastic team of really bright, motivated, and driven individuals who will support you at every stage of your journey
- Competitive salary to reflect your skills and experience
- Benefits package (medical insurance, English classes, flexible schedule)
- Official employment
- 5 weeks of vacation per year
- Remote working for the Covid lockdown period (after the lockdown you’re welcome to work from our office in Kyiv, Zhylianska 75)
- Working environment that values excellence and kindness