Position: Lead Media Buyer
Company: Lumen Global
Experience required: 2y
Category: Marketing
Published: 2023-07-01T00:00:00+03:00

We are a progressive team that specializes in acquiring and converting traffic in the Gambling niche and is composed of affiliate marketing professionals who are capable of generating successful partnerships and providing them with everything they need for effective collaboration.


What You’ll Do (Responsibilities):

Lead and manage a team of media buyers to ensure successful campaign execution and delivery on KPIs;
Create and execute media buying strategies across Google and Facebook;
Conduct regular data analysis and campaign reporting to identify areas of optimization and drive performance improvements;
Search, testing, and implementation of solutions for high ROI;
Launch, analysis, and optimization of advertising campaigns;
Build and maintain strong relationships with key partners and vendors;
Working with creatives and finding new approaches to creatives (provision of the technical tasks to designers);
Stay up-to-date with industry trends and developments to ensure best practices are being implemented.


What We Look For (Requirements):

Experience as a Team Lead in the Gambling vertical for at least 1 year;
Experience working with the Google UAC source at the Senior Buyer level - at least 1 year;
Understanding of the principles of working with large budgets and purchasing quality traffic in the Google UAC source;
Experience with hiring, onboarding, and reviewing new employees;
Ability to launch tests and adjust the effectiveness of methods;
Understanding of basic metrics: conversions, ROI, CTR, CPC, CPM, CPA, CPL, LTV, etc.;
Strong analytical skills and ability to interpret data to drive performance improvements;
Excellent communication and interpersonal skills to build and maintain relationships with partners and vendors;
Ability to work in a fast-paced, deadline-driven environment;
Confirmed cases of successful work with Google UAC in Gambling and Betting verticals;
Having their own network among buyers in the Gambling vertical to join the team;


What company offers?

Participation in an international project with the possibility of integration into an internal media buying team of a direct advertiser from the IGaming niche;
Comfortable office in Kyiv (possibility work remotely);
Income level: progressive bonus system + FIX (payments twice a month)
Unlimited growth opportunities within the team with the ability to build work processes;
The company provides a fully equipped infrastructure for work.