Position: Product Marketing Manager / Growth Lead
Company: Expandi
Experience required: 5y
Category: Marketing
English level: fluent
Published: 2022-08-01T00:00:00+03:00

**Job Requirements**

**Key responsibilities:**

-Developing scalable product-led growth strategies for customer conversion, activation, and retention.
- Identify and implement compelling product experiments from ideation to launch
- Continuously optimize the customer journeys from acquisition to in-product activation, engagement, and retention
- Work closely with the product team and data scientist to identify user cohorts behaviors for cross-selling and upselling within Expandi
- Use behavioral data and customer insights to understand where we have the best opportunities to improve conversion rates in our product and website
- Handling the whole marketing funnel: from website visitors to paying customers
- Generate and effectively test hypotheses on messaging/personas/value prop.
- Set up and run A/B tests for each stage of the marketing funnel
- Manage and optimize landing pages, website calls-to-action, and lead-generating forms
- Build a framework for continual experimentation, learning, and iteration to discover & deliver sustainable growth.
- Partner with Marketing Analytics on tracking and analyzing current metrics to develop new hypothesis grounded in improving conversions
- Build and maintain a detailed understanding of our competitors, and regularly conduct market intelligence
- Become an expert on target personas and segments — who they are, how they buy, their buying criteria and the value they derive from Expandi
- Leverage product usage analytics to drive personalized experiences for our customers.
- Stay up to date with the latest trends and best practices for testing and personalization

**Skills and expertise:**

- Perfect analytics mindset, fluent with analytics tools
- Curious, technologically savvy mindset, and not afraid of getting hands-on in the details
- Experience with building and optimizing conversion funnels
- Experience with customer development, conducting customer interviews
- An experience with product funnels and their optimization
- Ability to turn data and ideas into action
- Troubleshooter with excellent problem-solving skills
- Track record in testing hypotheses and growing product conversion rates, LTV
- Experience in A/B testing, understanding of A/B testing statistics, strong understanding of CRO and UX best practices
- Experience working with A/B testing tools like Google Optimize, Optimizely, etc.
- Experience working with relational databases and using basic SQL for analytics
- Experience creating dashboards using analytics tools like Google Analytics, Amplitude, and Google Data Studio.

**OUR STORY**
We’re not your average startup. We started from the ground up, bootstrapping our way to millions in revenue (in an already over-saturated market) and now just within two years, we are ranked 54th out of the world’s 474 fast-growing bootstrapped software companies published by Latka Magazine... It’s like the “Inc500” list but only for Bootstrapped SaaS companies....and we continue to grow fast!

**LIFE AT EXPANDI**
We could go on and on about how we’re the most fantastic place to work, that you’ll have a great time here with all your new friends. But what’s really important is that this organization has ambitious goals and sets lofty aspirations for its people
We want our employees to be better than they were yesterday. We believe in investing in them so they can grow into who they are meant to be; because of this, there will always be something meaningful going on at the company—projects worth working hard for.
And even if it sounds like I’m bragging about us too much...at least, when you send someone an email from work or grab some water out of the fridge (yep — our water bottle), you know where it came from!
We think that at the end of the day, it’s people who matter. And we are a company made up of people; you don’t need to be from Stanford or have an MBA to rise through our ranks and make your mark. We’re looking for talented individuals with ambition, drive, and dedication -no pedigree required!

**OUR OFFER TO YOU**
Fair pay — We try our best to be the best we can and put our people first. Therefore we try to give everyone a fair, competitive salary. Your package will be composed of a solidly fixed salary and a nice variable package. It is our philosophy to reward you for your performance, if you do well for Expandi, you should benefit and get rewarded!
Growth potential — Let us know what your interests are and what you need to grow your skills
and knowledge and we’ll take care of it. It is in our interest to make sure you keep developing yourself so we are keen to stimulate you in your career development within Expandi.
Healthy work-life balance — You have a life outside of work. That life always comes first. Too hot to focus? Head to the pool, and work in the evening.
All ideas welcome — We don’t really do hierarchy. So if you have a great idea, you’re always free to bring it to the table. And to bring it to life.
Fun-loving work-family — Let’s face it: when you join us, you’ll be spending a lot of time with us. Luckily we’re all super fun. And fun-loving.