Position: Head of Marketing / Маркетинг-менеджер
Company: FreySoft
Experience required: 3y
Category: Marketing
English level: upper
Published: 2020-07-01T00:00:00+03:00

**Job Purpose**. Create a strategy and marketing department from scratch and implement marketing actions to meet organizational objectives. 


**Duties and Responsibilities:**

— Development and implementation of activities to increase the number of qualified leads. 
The ideal candidate will develop plans to help establish our brand, allocating resources to different projects, and setting short-term and long-term department goals. 

— Develop, get approval (with all stakeholders) and maintain the marketing strategy/plan. 
— Build funnels for B2B decision-makers. Supervision & improvement of sales & marketing funnels’ performance through market analysis, competitor analysis, knowledge sharing, and developing the marketing process from scratch;
— Pack and promote the services of the company;

— Work closely with the sales team (USP, Buyers personas, market and competitor research, Lead movement stages / Sales Funnel/TouchPoints, Content Strategy Tied to Lead Movement Stages, Marketing Channels
— Create a longterm content marketing strategy and implement it.
— You will be in charge of creating marketing strategy plan, attracting site traffic, converting that traffic into new leads for the business, and nurturing those leads to close into customers, the latter of which sales leadership will help you accomplish.;

— Manage all event-related processes and tasks, including project plans, agendas, meetings, budgets, communications, etc. to ensure all milestones are met;
— Conduct competitor analysis to ensure marketing strategy effectiveness;
— Prepare KPI reports on marketing performance;
— Market research. Conduct regular market research and analysis (using proper statistical methods) of market trends. Identify target markets and how best to reach them. Monitor competitor activity;
— Creating content to support marketing and sales activities. Managing presence on social media and in professional communities;
— Help to identify and promote FreySoft’s competitive advantage as Best Employer. Empower stuffing process and vacancies closure through generating candidate pipeline for Global Talent Acquisitions; 
— Measuring success. Monitor and report on the effectiveness of marketing strategies/plans and campaigns;
— Manage and develop company’s Sales and Marketing channels: Corporate Website, Social Media, Public Relations and Media Presence, Content Marketing, Performance  Marketing, Client Marketing; 
— Other duties as assigned.

**Specialized knowledge:**
— Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics;
— Good understanding of Sales and Marketing funnels;
— Customer and Personal Service (knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, evaluating customer satisfaction, etc.);
— Administration and Management (knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources, etc.);
— Proven ability to generate attractive for lead content, and create and manage digital marketing activities (SEO, PPC, E-mail).


**Skills & Abilities:**
— **Fluent English;**
— Creative and data-driven thinking;
— Strong project management, organizational and planning skills;
— Solid knowledge of data analytics tools (Ahrefs, SimularWeb, etc.) and tools such as Jira, Hubspot, or others.
— Ability to multi-task and set priorities within tight timelines;
— Drive, motivation, and initiative;
— Ability to work under pressure;
— Confidence to ’sell’ ideas;
— Attention to details;
— Good business sense and budget awareness.

Personal characteristics:
— Result orientation;
— Client orientation.

**Experience:**
— Successful experience of 2 years in the area of marketing in B2B;
— 3-year working experience in IT outsourcing/product development companies.

**We offer:**
— Get the compensation you deserve! Сompetitive salary opportunities;
— Full social package;
— Flexible working schedule 8:00 — 11:00 to 17:00 — 20:00;
— Have fun with us!) Corporate events and celebrations;
— And even more… 


Join Team!