Position: Web Analyst
Company: 42DM
Experience required: 2y
Category: Data Science
English level: upper
Published: 2020-11-01T00:00:00+02:00

42DM is a digital marketing agency for tech companies and established startups. 
We are looking for an enthusiastic, detail-oriented Web Analyst to help create data-driven marketing solutions. The responsibilities include thoroughly analyzing the website's performance, generating insightful analytics to help better understand its users, and reporting back with easy-to-understand data visualization and clear solutions.
To be successful as a Web Analyst, you should keep your finger on the pulse of trends in online marketing & web analytics tools. The best Web Analysts use their genius understanding of data to transform websites and digital marketing strategies, helping them to become more efficient & productive.
Responsibilities:
Utilize web analytics and digital optimization skills to support and grow engagement using tenets of digital analytics including conversion optimization, testing and content personalization.
Help establish and/or translate business objectives into meaningful key performance indicators (KPIs) and metrics that help drive performance and influence strategic direction on a range of engagement and deliverables.
Employ segmentation strategies, user pathing, funnel analysis and other enhanced data analysis techniques to identify relevant audiences, success/failure points alongside actionable insights.
Utilize visitor behavior tools that allow for a better understanding of friction points that might be hindering conversion success (e.g. session recordings, heat maps, scroll maps, etc.)
Review and analyze the qualitative data to further supplement the user experience and help zero-in on the most impactful and meaningful areas of potential.
Based on analysis and research, work collaboratively in the ideation process to create data-driven hypotheses for ongoing website testing efforts to further enhance performance and insights.
Synthesize and prioritize findings, from both quantitative and qualitative sources, to output optimization and/or testing roadmaps with proper test planning, strategic “sequencing,” and necessary statistical rigor. 
Create/execute measurement plans, with the necessary web analytics and testing platform configurations to measure and supplement analysis and provide insights that drive scalable learnings and success.
Work alongside the development team in the deployment, integrations and implementation of tests, tagging, etc. 
Create relevant performance dashboards to communicate results and insights to relevant stakeholders.
Perform analytics audits to ensure data integrity and accuracy, while identifying opportunities to further enhance data analysis and data collection efforts (events, dimensions, metrics, variables, etc).
Requirements:
Bachelor’s degree with concentration/experience in analytics, computer science, mathematics, marketing or similar field
1-2 years’ experience in web analytics, conversion optimization and campaign analysis
Proven ability to analyze online behavior, envision future state, test hypotheses and synthesize facts and insights into concrete, actionable strategies and tactical plans
Expertise with Google Analytics or similar web analytics tools (variables, events, segments, dimensions, custom queries, etc.), testing and personalization platforms (Google Optimize, etc.) and tag management tools (e.g. GTM, DTM, etc.)
Experience with Google Data Studio or PowerBI
Understanding how the different variables relate to the metrics needed to hit KPIs and the various types of conversions.
Experience creating A/B/n test plans, alongside the process and strategy for creating high-value tests, analyzing data, and sharing results/insights
Familiarity with relevant technical concepts related to web analytics and testing (HTML/CSS/JS/etc.)
High level of competency in MS Excel
Analytical, problem solving and critical thinking skills
Detail-oriented with strong organizational skills
You will perfectly fit our team if you:
Are innovative, web and tech savvy;
Marketing Data technologies are your passion;
Can convert any campaign challenge into insightful dashboard;
Constantly upgrade yourself via self-education and self-development;
Can productively cooperate with other team members;
Enjoy presenting the solutions to other team members or customers.
What we offer:
Well-promising IT projects on the international markets;
Competitive salary depending on experience and skills;
A brilliant team that supports your professional development;
Friendly atmosphere, democratic management, and no bureaucracy;
Paid vacation and paid sick leave.
Send us your CV, pass the interview, join our creative team, and we'll conquer the universe together!
To get more information about 42DM please follow our website - 42dm.net
ABOUT 42DM
42DM is a digital marketing agency for tech companies and established startups. We promote tech companies all over the globe. The USA, Australia, Singapore, Germany, the UK, and many other developed markets are waiting for your talent.