Position: Senior Acquisition Manager
Company: Freelance
Experience required: 3y
Category: Marketing
English level: intermediate
Published: 2020-10-01T00:00:00+03:00

TO DO LIST:
Be responsible for the user journey, onboarding and conversion of customers;
Monitor daily and report on user acquisition campaigns’ metrics, as well as oversee the CPA and conversion rates;
Map the product customer user journey and onboarding scenarios, defining blockers and come out with the specific tactics that address them;
Collaborate with the central functions such as BI, Performance Marketing and Central CRM;
Report on acquired cohort’s retention rates, engagement metrics, ARPU and revenue in dynamics;
Identify payback periods and longer-term ROI of the acquisition campaigns;
Work on the multi-channel attribution and build channel specific and country specific acquisition models.

QUALIFICATIONS:
Highly numerate and analytical individual with an excellent understanding of digital marketing;
Working experience in iGaming;
Good knowledge of SEO PPC – white&black hat;
Media buying;
SMM;
CPA/revshare;
Google Play cloaking;
Intermediate English level.

QUIRKS & PERKS:
Bonuses according to company’s policy;
Medical insurance/Sport compensation;
Sport club participation (football, running, basketball or swimming clubs);
100% paid sick leaves;
20 working days of paid vacation.
Welfare (financial support in critical situation).
Gifts for significant life events (marriage, childbirth).
Individual annual training budget with an opportunity to visit paid conferences, training sessions, workshops etc.;
Free corporate library;
Opportunity to visit our non-stop internal meetups: open talks, IT Pump, etc. as a participant or a speaker and exchange knowledge;
A world-class team of T-shaped skilled professionals that share knowledge and support each other.
Corporate parties and events (Pub Quiz, Carquest, bowling championships, etc.);
PM Foundation activities (social responsibility events);
Weekly events aimed at culture, arts, soft skills development.