Position: email marketing specialist
Company: KnubiSoft
Experience required: 3y
Category: Marketing
English level: upper
Published: 2023-06-01T00:00:00+03:00

We are seeking an experienced Outbound Marketing Manager who will be responsible for planning, executing, and optimizing email and LinkedIn outreach campaigns. The ideal candidate will have a proven track record of driving successful outbound marketing initiatives, particularly focused on email and LinkedIn, to generate leads, nurture prospects, and increase brand visibility. As the Outbound Marketing Manager, you will play a critical role in developing strategies, managing campaigns, and analyzing performance to maximize engagement and conversions.

** You will: **

Develop and execute outbound marketing strategies primarily focused on email and LinkedIn outreach to achieve lead generation and conversion goals.
Create compelling email and LinkedIn outreach campaigns that effectively communicate our value proposition, engage target audiences, and drive desired actions.
Manage end-to-end campaign execution, including campaign planning, content creation, list segmentation, email automation, A/B testing, and performance analysis.
Collaborate with cross-functional teams, such as marketing, designers and sales, to develop and optimize campaign assets, including email templates and LinkedIn messaging.
Build and maintain a quality database of target prospects for email and LinkedIn outreach campaigns.
Monitor and analyze campaign performance metrics, such as open rates, click-through rates, conversion rates, and ROI, and make data-driven decisions to improve campaign effectiveness.
Implement best practices for email deliverability, compliance with anti-spam regulations, and GDPR/CCPA guidelines.
Stay up-to-date with industry trends, emerging technologies, and new strategies related to outbound marketing, email marketing, and LinkedIn outreach.
Provide regular reports and insights on campaign performance, key learnings, and recommendations for optimization.

** You are: **

Proven 3+ years work experience as an Outbound Marketing Manager or a similar role, with a focus on email marketing and LinkedIn outreach.
Strong understanding of email marketing best practices, including list management, segmentation, personalization, A/B testing, and automation.
Proficiency in using email marketing tools (e.g.,Reply, HubSpot or similar) to create and manage campaigns, track performance, and generate reports.
Experience with LinkedIn outreach strategies, including connection building, message crafting, and engagement optimization.
English B2+ written and verbal communication skills, with the ability to create engaging and persuasive content for emails and LinkedIn messaging.
Analytical mindset with the ability to track, analyze, and interpret campaign performance metrics.
Up-to-date knowledge of industry trends, best practices, and regulations related to outbound marketing, email marketing, and LinkedIn outreach.