Position: Head of Social Media
Company: Luxoft
Experience required: 2y
Category: Other
English level: upper
Published: 2022-09-01T00:00:00+03:00

Project Description:
If you live and breathe digital marketing, we want to talk to you. You should have a strong
grasp of current marketing tools and strategies and be able to lead integrated digital
marketing campaigns from concept to execution.

You will work with a global marketing team, supporting teams (programmers, copywriters,
designers) and vendors to effectively launch campaigns on time and on budget.

Responsibilities:
• Planning digital marketing campaigns, including: web, SEO/SEM, organic and paid LinkedIn, social media, PPC campaigns, Marketo, and display advertising.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs). Prepare accurate reports on our marketing campaign's overall performance.
• Plan and manage social media platforms.
• Plan, execute, and measure experiments and conversion tests.
• Maintaining social media presence across digital channels.
• Coordinate with advertising and media agencies to improve marketing results.
• Identify trends and insights, and optimize spend and performance based on the insights.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Instrument conversion points and optimize user funnels
• SEO: using SEO tools, working with the external vendors on growing the organic traffic to luxoft website

Mandatory Skills Description:
Proven working experience in B2B digital marketing: a minimum of 3 years' experience in
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• In-depth knowledge of various digital tools, social media platforms, SEO tools and website analytics.
• Languages: Upper intermediate business English
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
• Experience in optimizing landing pages and user funnels.
• Experience with A/B and multivariate experiments.
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
• Strong analytical skills and data-driven thinking.
• Up-to-date with the latest trends and best practices in online marketing and measurement.