Position: Product Marketing Manager
Company: AnyforSoft
Experience required: 2y
Category: Marketing
English level: upper
Published: 2020-10-01T00:00:00+03:00

This is a new role for our team, and we are looking for a driven Product Marketing Manager who will be responsible for driving go-to-market activities, competitive intelligence and positioning of our product.

Main Responsibilities:
— Planning and developing comprehensive marketing plans for product launches
— Managing the launch of new products and features
— Competitor and market analysis, search product-market-fit
— Identify the product target audience, ICP, values, and selling points
— Development of strategic product positioning, branding and naming
— Identification of key product characteristics
— Introduction and increasing demand for the product
— Communication management
— Planning and overseeing the product marketing budget
— Creating revenue generation campaigns to market to both existing and new customers

Professional (Hard) Skills:
— 2+ years of experience in product marketing
— Intermediate or upper-intermediate English level (practical experience of written and verbal communication with English-speaking clients will be a plus)
— Experience in developing and executing successful marketing strategies
— Proven experience in effective planning, delivering and measuring marketing campaigns
— Practical experience in SEO, PPC, Email Marketing, Affiliates, Content Marketing
— Experience in validating product hypothesis, A/B testing, communication management
— Proven experience with a range of tools for analyze, testing and performing online marketing actions (e.g. Google Analytics, Facebook Ads Manager)

Will be a plus:
— A degree in Marketing, Advertising, or a related field
— Work experience in product marketing in the HoReCa sector

Personal (Soft) Skills:
— Empathy & the ability to connect with customers on different levels
— Creativity & problem solving
— Research & analytics skills
— Strategic planning & business skills

What we can offer:
— Working with the Ukrainian market and targeting the release of the product to Western Europe and the USA
— Relaxed IT atmosphere (we mean it, we are magnetizing super positive people)
— Career and proficiency development plans
— Flexible management
— Participation in internal trainings and seminars
— Good technical equipment, legal support, corporate entertainment, flexible schedule
— Being a part of our remote culture

If you have a deep analytical and strategic planning skills. You're attracted by the opportunity to connect with customers on different levels and you are passionate about carefully researching their needs and developing communication strategies in order to answer clients needs we have the perfect job for you!

This is a serious challenge, but we will provide no less serious opportunities! So if you still read this role description and nothing scares you send your CV and may the force be with you!