Position: UX/Content specialist for E-store
Company: Samsung Electronics Ukraine Company
Experience required: 3y
Category: Marketing
English level: upper
Published: 2021-10-01T00:00:00+03:00

Responsibilities:

- Responsible for cross-category online shopping experience at own E-store;
- Responsible for E-store contents & UX;
Improvement of overall shopping experience on own e-store and shop-in-shops on marketplaces. Driving new on-site e-commerce features through A/B tests and UX/UI experiments;
- Marketing support of seasonal cross-category promotions (Black Friday, Cyber-Monday, Ecosystem promotions, etc) and long-term programs (Credit, Trade-in programs, e t.c.)
- Consolidation & coordination of promo calendar across product categories. - Close work with colleagues of sales part and online marketing part;
- Coordination of visibility of ongoing E-store promotions in owned channels (on-site content, e-mailing);
- Digital media planning within paid traffic channels (Paid search, Y.Market, Google shopping, Dynamic remarketing, Affiliate);
- Coordination of creative agency. Landing pages, creative assets development coordination & optimization;
- Driving key E-commerce KPIs through cross-product synergy -;
- Budget planning;
- Best practice exchange with global colleagues;
- Best practice exchange with global colleagues;
- Regular reporting to HoD, Management and Biz. divisions, etc.

Requirements:

- Experience 3+ years in e-commerce marketing / online trade marketing / digital marketing areas;
- Expert in general marketing and digital instruments in E-commerce (Paid Search, SEO, Paid Social, CPA, CRM marketing);
- Exсellent knowledge of interconnection of performance KPIs, such as CTR, CR, ROAS, ROI, CPA, etc.;
- Familiar with setup of main ad accounts (Yandex.Direct, Google ads, Facebook/Instagram, VK, myTarget);
- Experienced with UX improvement & A/B testing methodogy,;
- High communication and presentation skills.