Position: Marketing Data Analyst
Company: Valtech
Experience required: 2y
Category: Marketing
English level: upper
Published: 2022-02-01T00:00:00+02:00

**The Ideal Candidate**
The profile of the ideal candidate: analytical mind, strategic thinking and absolute attention-to-detail are essential.
— Can define measurement strategies
— Can implement and configure tags according to the client’s business and technological needs
— Google Analytics / Google Tag Manager knowledge absolutely required: experience in configuring and using Google Tag Manager & Google Analytics to understand visitor behavior and identify opportunities for optimization;
— Can create tagging plans for website launches and explain the requirements to the dev team
— Can define key performance indicators (KPIs) and ensure that the measurement tools and KPIs are correctly implemented and configured so that clients can monitor the evolution of KPIs on a daily basis
— Can create dashboards based on customer visualization needs
— Understands the digital marketing space, including popular tools and common channel strategies spanning web, email, social and mobile
— Understands audience segmentation and content targeting to segments
— Understands marketing strategy and optimization tactics including personalization, SEO, A/B testing, automation
— Has an experience embedding analytics and optimization within larger digital delivery projects
— Upper Intermediate English level.

**Optional**
— Javavascript, SQL or Python knowledge
— Experience in a consulting or client services environment
— Experience with dashboard tools such as Google Data Studio, PowerBI, Tableau
— Marketing Automation experience (Marketo, Pardot, Episerver, etc.)
— Experience presenting to stakeholders
— Experience with DXPs such as Sitecore, Episerver, Salesforce Commerce Cloud

**The Role**
— Implementation, maintenance, and improvement of web analytics and tagging methodologies, primarily within Google Analytics and Google Tag Manager platforms
— Setup metrics, goals, dashboards
— Collect and Interpret trends or patterns in complex data sets. Track and analyze marketing campaign results. Combining data from multiple sources
— Assi sting projects by performing data analyses varying from explorational analyses to data deep dives to create more advanced insight
— Coaching clients on pursuing data analysis opportunities
— Perform A/B tests and present results
— Exploring and creating new services and work packages to use in a day to day business (i.e. creating a data audit)

As a consultant you are expected to develop expertise both in technology and in communicating complex concepts and rationale to non-techies. We’ll encourage and support this with frequent opportunities to share ideas internally. We also have consultants frequently deliver at regional, national and global conferences.

**What Balance Means to Us**
— a modern office, comfortable work environment, and the best available tools;
— business trips to Europe/US;
— 20 working days of vacation;
— medical insurance;
— sick leave (up to 20 days a year);
— unpaid leave (up to 20 days a year);
— paid days off (2 days);
— private entrepreneur leave (2 days);
— ability to work from home;
— professional certifications coverage — 100% (successfully passed);
— English classes;
— sport hobbies compensation;
— ability to participate in Global Valtech R&D initiatives (AR/VR projects and IoT projects).