Position: Digital Marketer, SaaS
Company: Intempt Technologies
Experience required: 3y
Category: Marketing
English level: fluent
Published: 2021-10-01T00:00:00+03:00

ABOUT THE ROLE:
Intempt is seeking a B2B/SaaS digital marketer to execute and optimize our paid search advertising and Social Media marketing campaigns The ideal candidate is a data-driven performance marketer with a strong focus on paid search marketing programs, social media marketing, understanding of attribution, and solid working knowledge of other digital channels such as display, video, and/or mobile advertising. The paid ads specialist in this role will collaborate with the product team to launch and optimize digital campaigns, drive attribution efforts, and attain monthly KPIs.

RESPONSIBILITIES:
- Launch and optimize lead gen advertising campaigns. This includes creating Google Ads and LinkedIn Ads campaigns targeted for eCommerce and SAAS founders/CEO's and Marketing Lifecycle Managers
- Create and test relevant keywords, ad copy, banners, content, and landing pages. This requires a deep analysis of Google Trends on CDP and Customer Lifecycle Automation topics.
- Leverage campaign and sales metrics from advertising platforms (Google, LinkedIn) to analyze performance and optimize programs. Also, create all UTM's for Google Analytics - organic search, paid search, LI Ads, etc.
- Report and present performance and recommendations.
- Help implement and troubleshoot marketing technologies, including advertising pixels, 3rd party tags, and parameter tracking.


REQUIREMENTS:
- 3-5 years of experience creating and managing B2B SaaS campaigns in Google Ads and Linkedin
- Expert in features and functionality of major search engines including Google and Bing
Well-versed working with: Google Analytics, Semrush (or other Social tools), Google Trends, WordPress. Social platforms are a Must.
- Ability to leverage large datasets to run campaign analysis and provide recommendations with demonstrable experience driving growth through testing and analysis.
- Selling Data Platforms, CRM’s or Analytics platforms via Ads and Landing Pages are a huge plus.

You will be asked to answer the following questions when submitting a proposal:

What was your biggest achievement in your career related to the ad campaigns?
What did you find to be the most challenging part about advertising the SaaS industry? How did you solve it?
How many years of experience do you have with advertising B2B SaaS companies?
Describe your recent experience with similar projects