Position: Account Based Marketing Manager
Company: windmill.ch
Experience required: 1y
Category: Marketing
English level: intermediate
Published: 2021-07-01T00:00:00+03:00

Windmill is looking for an Account Based Marketing (ABM) Manager who will have responsibility for planning, organizing, and executing  programs that generate new prospects and advance existing opportunities for the sales team within specific, targeted accounts in the following sectors:

Start-up ecosystem in UK & Europe
Fintech
Wealthtech
Global NGO
Pharmaceutical
The ABM Manager will act as liaison between the marketing and sales teams, and will be pivotal in the development of 1:1 and 1:few tactics and research resulting in successful sales engagement with targets.

Job Responsibilities

Develop and implement target account strategy to support account-based selling
Develop and implement jointly with sales pipeline generation and acceleration programs for specific, targeted accounts and contacts
Evaluate, select and manage vendors that contribute to local demand creation programs including agencies, direct mail providers, and fulfillment services
Develop and maintain comprehensive account profiles and target personas; oversee a database of named contacts to align marketing and sales in defining the target audience required to achieve account goals
Work with sales and marketing teams to identify gaps in key personas and contact information within strategic accounts; develop data and insight strategy to add key personas and contacts within accounts
Inform annual and quarterly marketing plans for varied account segments, new sales accounts and contacts that accelerate existing opportunities
Track lead flow and follow up on marketing qualified leads in a timely manner
Job Requirements

Minimum of 2 years of experience in a high-tech B2B demand generation, ABM, or field sales role
MBA or Bachelor's degree in Marketing, Business, or comparable education/experience
Proven track record executing innovative and multi-part event and demand generation programs
Attention to detail and discipline to follow established policies and processes
Experience conceptualizing, building, launching and reporting on lead generation campaigns
Experience with targeting, segmentation and list acquisition to build prospect lists for demand generation campaigns
Familiarity with the technical sales cycle and how to employ marketing communication strategies to nurture leads, drive adoption, and accelerate growth
Excellent command of written and spoken English (e.g. CEFR C1+ or equivalent)
We Offer

A fantastic opportunity to join an established and rapidly-growing company
Competitive compensation
International team experience
Career advancement opportunities
Friendly environment
Opportunity to make a positive impact on the team
Some flexibility with working hours
If you’ve got the skills and experience and want to join our international team, please send your CV immediately!