Position: Growth Hacker
Company: CEX.IO LABS
Experience required: 1y
Category: Marketing
English level: upper
Published: 2021-10-01T00:00:00+03:00

The successful candidate will be responsible for discovering the frontiers of growth and executing campaigns along those frontiers. The main objective of the role is to drive continuous improvement of user metrics.


Your responsibilities include:

Designing and implementing campaigns and activities around traders’ engagement within the platform;
Ensuring the continuity and consistency of trading agenda messaging in the company’s overall marketing;
Developing and deploying marketing strategies tailored to the needs of separate segments of traders;
Calculating and reporting on the relevant metrics, including activation, retention, LTV, ARPU;
Working on the intersection of product and marketing teams to locate and execute on growth opportunities.


Requirements: 

Prior experience in marketing of a trading platform with measurable achieved goals is an absolute must;
Proven ability to design and implement traders' engagement campaigns, like trading competitions and contests;
Good understanding of a trader’s user profile and traders’ needs;
Fluency in trading terminology, including trading order types, liquidity, bid, ask prices, strategies;
Knowledge of user metrics, both trading-specific and general, and their drivers.


The ideal candidate will be able to:

Thrive in a fast-paced and demanding environment;
Display impeccable organizational skills and attention to detail;
Communicate effectively with team members and users;
Synthesize available information into actionable steps;
Focus on practicality of ideas and results delivery.