Position: Head of Marketing
Company: Respeecher
Experience required: 5y
Category: Marketing
English level: upper
Published: 2023-09-01T00:00:00+03:00

We are seeking a seasoned Head of Marketing to elevate our brand and drive growth across multiple business streams. This senior role offers the chance to architect the marketing strategy from the ground up for our burgeoning Marketplace, while also refining and expanding our established B2B efforts. You'll be part of a compact, high-energy team of 50+ professionals.


**Key Responsibilities**

- **Strategic Planning:** Create data-driven, comprehensive marketing strategies aimed at both consumer engagement in Respeecher. Marketplace and B2B client acquisition for studio projects.
- **Multi-Channel Marketing:** Leverage a variety of innovative digital and traditional channels, such as SEO/SEM, content marketing, PPC, programmatic advertising, influencer partnerships, and more, tailored to our unique customer base.
- **Data-Driven Optimization:** Deep-dive into analytics to optimize ROI across various marketing channels. You should be proficient in tools like Google Analytics, Mixpanel and CRM to derive actionable insights.
- **Collaboration:** Work closely with our product manager, existing PR and Comms, and business development teams to synchronize marketing strategies with public relations, product features, and sales initiatives.
- **Team Leadership:** As our business grows, you’ll have to recruit, mentor, and lead a marketing team capable of carrying out complex campaigns across multiple platforms.


**Qualifications**

- A minimum of 5 years in marketing, with at least 3 years in a leadership role.
- Proven track record in media, tech, or closely related industries.
- Strong expertise in digital marketing fundamentals, including but not limited to SEO/SEM, A/B testing, customer segmentation, and funnel optimization.
- Hands-on experience with a martech stack including CRM (we use Hubspot), marketing automation, and data analytics tools.
- Experience in both B2B and B2C marketing models is highly desirable.
- Bachelor’s degree in Marketing, Business, or related field is a plus.


**Why Join Us?**

**Innovative Spirit:** Lead marketing for a disruptive, Emmy-award winning technology company.
**Broad Impact:** Play a pivotal role in shaping the company’s growth across both B2C and B2B verticals.