Position: E-mail marketing specialist
Company: Lyft
Experience required: 3y
Category: Marketing
English level: upper
Published: 2022-02-01T00:00:00+02:00

At Lyft, our mission is to improve people’s lives with the world’s best transportation. To do this, we start with our own community by creating an open, inclusive, and diverse organization.

The engagement marketing operations team at Lyft controls a majority of the communication with our 30MM riders and 1.4MM drivers. As an email and communications developer on this team, you will be the liaison between marketing and engineering.  Work directly with Lyft’s owned channel communications, provide our customers with the right messaging at the right time, and construct campaigns and audiences alongside some of Lyft’s most talented marketers. Come work at one of the most dynamic companies in the world.

**Responsibilities:**
- Drive the end-to-end execution of owned channel communications. 
- Utilize HTML/CSS and best practices to create dynamic and engaging experiences with email, SMS, Push, and in-app using Lyft’s proprietary engagement marketing platform.
- Execute campaigns with emphasis on audience segmentation. Develop/modify owned communications templates; set up, QA, and launch complex marketing campaigns with dynamic content.
- Work with marketing stakeholders to understand campaign requirements, leveraging your expert knowledge to provide input on channel strategy, audience segmentation, and experimentation best practices.
- Proactively work with teammates to improve the request intake and development process for greater quality and efficiency.
- Along with your engagement marketing operations teammates, be the owner of channel health metrics to ensure that we’re sending the right message to the right audience at the right time.
- Follow CAN-SPAM and understand implications.

**Requirements:**
- 2-3 years of digital marketing experience required, minimum 2 years in communications development and campaign formation.
- The ability and willingness to work with a remote team based in the Bay Area, including working at least 4 hours a day overlapping with the San Francisco time zone.
- Intermediate HTML/CSS knowledge is a must and understanding for email marketing.
- Understand audience segmentation and targeting. Proficiency in SQL required.
- Demonstrated experience in prioritization, with a firm grasp of technical concepts to make trade-offs when making engineering requests.
- Knowledge of basic experimentation principles.
- Strong verbal and written communications, stakeholder management and project management skills.
- A blend of technical, creative and analytical skills with experience working with engineering, design, and data science.

**Benefits:**
- Professional and stable working environment.
- The latest technology and equipment you need.
- In addition to 28 observed calendar vacation days all team members have 5 paid days off + company paid recharge days.
- Medical & Life Insurance.
- 18 weeks of paid paternity leave. Biological, adoptive, and foster parents are all eligible.
- Wellness reimbursement.