Position: Lead Web Analyst
Company: EPAM
Experience required: 5y
Category: Other
English level: upper
Published: 2023-07-01T00:00:00+03:00

We are looking for an enthusiastic, detail-oriented Lead Web Analyst to help create data-driven solutions.

Responsible for evaluating design solutions, implementing web analytics, reporting and analysis. If you enjoy living by the code of your craft and developing mind-blowing solutions for complex problems, then it could be the perfect opportunity to join EPAM as a Lead Web Analyst.


Responsibilities

· Create Measurement Plans and develop KPIs
· Setting up tracking (including tracking for non-standard flows, funnels, and applications, using different tracking systems) while applying enough creativity to find the best methods of data capturing strategy development and implementation for our clients
· Provide end-to-end analytics
· Communicate a lot with other departments and with our customer while trying to find the best way to provide the customers with data that can change their online business
· Build insightful automated dashboards
· Make data-based recommendations on how to improve clients’ online strategy
· Conduct deep-dive research on all areas of customers’ online strategy

Requirements

· Degree in Marketing, Mathematics, Statistics, Engineering
· 5+ years of Web Analytics experience; additional experience in online marketing or product analytics would be a plus
· Vast experience in a variety of Web Analytics tools (audit, setup, reporting, working with API)
· Experience in implementing tags using tag management systems (including writing custom tags on Javascript & jQuery)
· Experience turning large amounts of data into concise, client-friendly findings and recommendations
· Proficiency in A/B testing
· Experience with databases (writing SQL queries)
· Experience in creating and explaining dashboard reports, using data visualization tools
· Statistical and analytical skills with an ability to spot any issues or trends in data
· Strong communication skills to explain complex data, analyses, and findings to non-technical stakeholders
· Management experience (working in team, mentoring etc)

Nice to have
· Proficient with R, Python

Technologies and tools (at least one of)
· Web Analytics systems: Google Analytics, Adobe Analytics (Firebase Analytics, Amplitude, Matomo)
· Tag management systems: Google Tag Manager, Adobe Launch, Tealium
· Visualization / BI tools: Looker, Tableau, Power BI
· CRO: HotJar, Optimizely, VWO
· Databases: BigQuery, AWS, MySQL