Position: Marketing Data Analyst
Company: Murka
Experience required: 3y
Category: Data Analyst
English level: upper
Published: 2023-08-01T00:00:00+03:00

**Murka Games Limited is an international game development company** that has operated since 2009 and has been successfully producing social casino and casual games for over a decade. 

With ambitious creation plans in the mobile gaming industry, we are actively looking for new talents to join our team.

As we expand, **we’re​ ​looking for​ a Marketing Data Analyst with a background in the Gaming (or similar) industry** to join our team. The ideal candidate should have at least 3 + years of relevant working experience as an Analyst, with a track record of success in quantitative fields.

**What do we expect? 🔎**
✅ Bachelor’s or Master’s degree in Marketing, Statistics, Mathematics, Computer Science, or a related field.
✅**At least 3 years of experience as a Data Analyst, preferably in the gaming or mobile app industry**
✅ Familiarity with mobile gaming metrics and industry-specific KPIs.
✅ Highly proficient in SQL, Excel, and data visualization tools such as Tableau, or Power BI
✅ Strong proficiency in data manipulation, analysis, and visualization
✅ Solid understanding of statistical concepts and experience with A/B testing methodologies.
✅ Excellent communication skills to convey complex data insights to both technical and non-technical stakeholders.
✅ A detail-oriented mindset with the ability to work independently and in a team-oriented environment.
✅ Excellent English communication and presentation skills
✅ Passion for gaming and a deep interest in understanding player behavior and preferences.

**Nice to have 🔥**
🔝 Passion for gaming and a deep interest in understanding player behavior and preferences.
🔝 Hands-on experience with Python and/or R

**Responsibilities 🔔**
🟢 Analyze and interpret large sets of marketing data from various sources to identify trends, patterns, and opportunities for optimization.
🟢 Conduct an extensive analysis, covering all available data from ad impressions to users’ in-game behavior.
🟢 Monitor and track the performance of marketing campaigns, utilizing data to adjust strategies and maximize return on investment (ROI).
🟢 Create comprehensive and visually appealing reports and dashboards to communicate insights effectively to stakeholders at all levels of the organization.
🟢 Collaborate with cross-functional teams including marketing, game development, and business intelligence to define key performance indicators (KPIs) and develop data-driven strategies.
🟢 Assist in developing predictive models to forecast user behavior, identify potential risks, and guide strategic decision-making.
🟢 Stay updated with industry trends, best practices, and emerging technologies in data analysis and gaming to continually improve the effectiveness of marketing initiatives.