Position: Head of User Acquisition
Company: SimplBit
Experience required: 3y
Category: Marketing
English level: upper
Published: 2022-07-01T00:00:00+03:00

As a **User Acquisition Manager** you will bring new users via using marketing and other strategies. Also you will manage user acquisition marketing campaigns through advertising platforms, such as Facebook, Google AdWords, Twitter, Tiktok, Apple Search Ads, Ad Networks, etc. to drive new users and revenue. You will work closely with the C-Level team to define and execute effective strategies across different marketing channels like social media platforms, search engines and email. You will be responsible for launching, analyzing and optimizing new and existing campaigns. You will be responsible for managing a budget and making sure that strategies yield a satisfactory return on investment (ROI).

**Your tasks**
- Design, create, manage and optimize campaigns;
- Provide creative copy suggestions and advert ideas;
- Deep dive into the details of ongoing performance analysis, creative & targeting A/B tests with its accounts housekeeping;
- Prepare multi-dimensional output daily reports, weekly reports, monthly reports, etc., to achieve a balance of multiple indicators such as magnitude retention and Return on Ad Spend (ROAs);
- Conduct competitive and macro-level research by staying informed on industry changes that impact the overall success of our media buying;
- Monitor project progress, from planning to execution, to ensure it remains focused and effective;
- Analyze user acquisition modes, skills and methods of competing products on the market, learn, recommend and implement integrated and innovative user acquisition advertising techniques;
- Actively assist in development of improved advertising strategies to increase buyer interest in our gaming products and services;
- Cooperate with other departments, put forward constructive opinions, feedback to improve products, and promote better and faster business growth;
- Possess the desire to meet and exceed expectations.

**What are we looking for**
- A minimum of 3 years’ experience in Mobile User Acquisition is a must. Experience in Crypto Industry is big advantage;
- Data analysis skills to measure the performance of campaigns to bring in new users and try to optimize that performance to yield the greatest ROI;
- The ability to find and test new marketing channels as part of the growth strategy;
- The ability to manage budgets;
- Data-Driven mindset and Creative thinking, with an ability to read & understand data;
- Data analysis and critical thinking skills to review and apply campaign results;
- Multitasking and time management skills that allow you to work on several campaigns at once;
- Collaboration skills when working on projects with other departments;
- An excellent command of the English language, both written and oral;
- A keen eye for detail and ability to identify opportunities for improvement;
- Curiosity, imagination and creativity with an enterprising attitude towards creative advertising;
- Demonstrate open-mindedness, adaptability, and personal integrity;
- Stay up to date with the latest user acquisition trends.

**What we offer**
- Competitive salary, performance based bonus and token allocation;
- Remote flexibility — choose any of our offices or work remotely;
- Company grants for professional education;
- Company relocation support for candidates after probation period;
- Professional growth and daily challenges.