Position: Retention/Email Marketing Manager
Company: Remote Hub
Experience required: 3y
Category: Marketing
English level: upper
Published: 2023-04-01T00:00:00+03:00

**CORE RESPONSIBILITIES:**

**CREATIVE & CHANNEL OWNERSHIP**

Seamlessly execute: process workflow, asset delivery, approval, QA, etc. of retention marketing programs with key focus on email (80%), direct mail (15%), membership program (5%).
Manage agency partnerships and oversee campaigns from start to end, including ideation, briefing team members, implementation, deployment, A/B testing, optimization, monitoring, reporting and analysis
Work alongside the digital design and copy teams to ensure creative is customer-centric, meets brand standards and achieves the business goal.
Own CRM audience/segmentation/journey building execution within our Customer Data Platform.

**DIRECT-TO-CONSUMER EMAIL MARKETING**

Manage the email process workflow by: 
Developing and overseeing the email cadence and promotional executions with the E-commerce, Planning & Merchandising teams across our North America Online, Outlet and international businesses
Ensuring timely completion of creative & technical briefs
Collaborating with the Marketing, Merchandising, and Brand Design teams on content
Working with agency to QA email assets across desktop and mobile
Enhance email segmentation and personalization strategy through testing, results, and analysis
Manage and enhance our trigger email program by refreshing creative, subject lines, and testing as well as adding additional programs to support company goals.

**ANALYTICS & REPORTING**

Continuously monitor channel performance and ensure that campaigns meet or exceed KPIs, including quality traffic by channel.
Use web & internal analytic tools to identify marketing, customer and product insights and opportunities.
Partner with the Analytics, Digital, and Brand Design teams to analyze findings, identify trends and recommend a course of action for future CRM initiatives.