Position: Senior Marketing Manager
Company: Shalb
Experience required: 3y
Category: Marketing
English level: upper
Published: 2022-05-01T00:00:00+03:00

Responsibilities:
- Develop and implement a compelling go-to-market strategy for the internal product.
- Identify the buyer personas and develop a positioning strategy.
- Create value propositions and messages that resonate with the buying personas.
- Closely collaborate with the team to optimize the customer lifecycle from acquisition to engagement and retention.
- Create marketing materials, portfolios, presentations, etc.
- Build and execute an entire email marketing strategy.
- Participation in developing employer brand strategy.

Main requirements: 
- 3+ years of experience in marketing.
- Experience outsourcing software development company and product.
- Maintaining and filling social media content. 
- Experience in B2B marketing&
- Practical experience in e-mail marketing, marketing automation.
- Strong communication skills.
- Energy and enthusiasm for marketing and product.
- Understanding of content marketing basics.
- Overall understanding of advertising platforms (Google, Facebook ads). 
- Solid analytical skills and data-driven decision-making.
- Project and time-management skills.
- Growth mindset with the desire for continuous improvement.

We provide:
- Official days off in accordance with Ukrainian national holidays
- Medical insurance after 3 months of employment
- $ 500 education per year, after probation
- Flexible working hours
- 20 vacation days per year
- 5 paid days off per year