Position: Digital Marketing Lead
Company: Powow AI
Experience required: 2y
Category: Marketing
English level: fluent
Published: 2021-04-01T00:00:00+03:00

** Responsibilities **
● Drive traffic and perform lead generation for our SaaS product
● Plan, execute, and measure marketing campaigns with adWords, LinkedIn, other
● Manage social media accounts (LinkedIn, Twitter, Facebook, Instagram) 
● Build our email nurture campaigns for existing leads   
● Manage and improve online content, considering SEO and Google Analytics
● Work closely with Sales and Experience Management teams on marketing strategies
● Research and evaluate digital marketing trends in B2B SaaS industries

** Required Skills **
● Understand how to plan and execute digital marketing campaigns
● Experience in digital and social media advertising (LinkedIn, other)
● Manage and drive value from email lists and email campaigns; experience with a mailer (eg, HubSpot, MailChimp, or other)
● Ability to measure and optimize campaigns, including Google Analytics
● Good conversational/written English

** A Plus **
● Experience marketing SaaS products / services
● Experience with paid content placement (influencer, blogs, online magazines, podcasts, etc)
● Design experience/abilities

** We Offer **
● Competitive salary, bonuses, stock options
● Long-term full-time employment, not project-based
● Firm-supported courses, additional training
● A supportive and collaborative team