Position: Ad Operations Specialist
Company: Simplify
Experience required: 2y
Category: Other
English level: upper
Published: 2023-04-01T00:00:00+03:00

We are looking for an Ad Operations Specialist

Location: Odessa, Ukraine, remote. 3-6 months office in Odessa will be opened, there will be an opportunity to work from the office

Client: Impactable, USA

About Client: Impactable officially LLC’d in February of 2019 and has continuously grown into one of the leading experts in LinkedIn advertising. Our founder, Justin Rowe, decided to start a business based on a LinkedIn marketing process that landed him over $1 Million in investments so he could start a franchise. He then took that knowledge and created Impactable, now a leading LinkedIn Marketing agency.

Impactable was recently acquired by a data-heavy investor in 2021 and has been on a high growth path ever since. Join a team of humans that won’t make you want to gouge your eyes out on the daily and will actually care and support you in your role.

Product/service name:

https://blueshift.com/blog/the-customer-data-activation-platform/

The target audience: B2B

Team members: USA: Campaign Strategists, Account Managers, Jonathan - business manager; the specialist will interact with 1 or 2 Account Managers, Strategists. Each Account Manager has 25 clients and 8 campaigns

Meetings: Daily, then 3 times a week with Senior Operations Strategist

Communication channel: Google Chat

The goals of this position, what you will first need to work on: Advertising campaign

Level of English: B2

Interview steps:

Initial call (15 minutes) our side 
Interview with Joshua (Digital Ads Strategist)
Final interview 

Work schedule: Flexible

Project: The opportunity is to build a unified platform for automated outreach and nurturing. Impactable is now LinkedIn centric and based on this unique capability, we seek to expand the channels LinkedIn advertisers are effectively utilizing. They have built the capability to move LinkedIn audiences to other channels such as digital display, Facebook, Twitter and email. The next step is to automate that process as much as possible and to build in logic based decisioning..."if this happens, do that next".  Once it is validated that a multi-channel outreach program produces an improved ROI, we add other outreach channels into the automation sequence.  These might be mixed and matched based on the end user client needs, but the potential channels most applicable to B2B use cases we can automate are the following:

        LinkedIn Connections
        LinkedIn Advertising and Retargeting
        LinkedIn Paid Messaging
        Account Based Digital Display Targeting
        Email
        Facebook
        Twitter
        SMS
        LinkedIn Voice Messaging
        Voice Mail “Drops”
        Direct Mail
        Phone Calls
There is a growing category of software based solutions for Sales Engagement and most of them automate some part of this list of channels. There are some mature solutions out there, so it would be tough to go directly head-to-head with those at our early stage of maturity.  But they all have the same goal ... Account Based Marketing to build awareness and bring prospects through the sales funnel. There are also data sources many people use and there are data sources many people aren't familiar with. For example, at WhosMailingWhat (WMW), we are able to identify about 35% of our anonymous site visitors, including businesses visiting our site and individual Work-from-home (WFH) site visitors.  We match all of these to third party databases and end up with about a third of those as being good fits for our service, so about 12% of our anonymous site visitors are identified and qualified to feed the top of the funnel (and most have LinkedIn profiles we append). LinkedIn is a good source of prospect data, but there are "in market/intent based" audiences and numerous other top of funnel data options. The best Sales Engagement platforms know this and have lots of data partnerships. And, there are no good vendors serving the SMB market. So the opportunity is to create an automation platform that orchestrates everything Impactable does now, adds additional channels currently not covered by Impactable, adds additional data sourcing options, and then to bring all of that capability to the SMB community as a turnkey solution, both via managed services and self-serve options. There is a question of what to call this.  It seems it is not wise to go to market with an immature solution labeled the same as the mature solutions.  So Sales Engagement needs to wait.  I am suggesting we use a term like "B2B Data Activation Platform" for the near term.  This is not a commonly used phrase, but there is one mature solution out there: https://blueshift.com/blog/the-customer-data-activation-platform/.  This web page is a good one to learn from. The centerpiece of the platform needs to be a CDP (Customer Data Platform)... it would be better to use a robust existing tool that can be branded and that we can give customers access to, such as the Pimcore CDP. Then we wrap cool features around that, starting with Impactable's existing service and channels.  Then add things not easily available elsewhere, such as automated LinkedIn voice messaging using our clients' own voice, personalized to each recipient using AI (we have figured out the technology to achieve this). Then we add in a Machine Learning based decision engine that selects the right message for the right channel to improve campaign performance (we just need a lot of messaging history). And, eventually, you have a state-of-the-art Sales Engagement platform that covers more channels than the others, plus you have the managed services component front and center (where others depend on partners or add this as an afterthought) and you recategorize yourself from being a Data Activation vendor to a top choice as a Sales Engagement vendor.