Position: CRM Lead (Refocus)
Company: Genesis Investments
Experience required: 3y
Category: Marketing
Published: 2021-02-01T00:00:00+02:00

We are one of the largest partners of FACEbook, Google, Snapchat, and Apple in Eastern Europe. Our ecosystem consists of more than 15 companies and a venture capital fund.

Genesis Investments is a venture capital fund made by entrepreneurs with an unparalleled track record and practical experience in building large international digital businesses from UkrAine. We invest in seed-stage startups founded by exceptional founders from Central Eastern Europe. In addition to financial investment, we provide a wide range of practical support activities in business building and fundraising from the Investment Team.

Now we are looking CRM Lead for external (non-Genesis) product company — Refocus (Refocus.me/mAin).

Refocus is an international Educational digital marketing platform. They are distinguished from others by their focus on high-quality long-term Education — they want to improve the qualifications of marketers in the international arena for a long time. Also, Refocus has strong expertise in marketing, since they have been leading projects as a marketing agency for 4 years.

Refocus are already recommended by Yandex, Tinkoff, Kiwi, Forbes and Mail.Ru. Refocus works with SpAin, Great BritAin, Russia, India, Latin America. United States and Brazil are coming soon.

Requirements:

•‎ 2+ experience working with CRM Systems on customer side as CRM/ Retention/DTS Manager;
•‎ Experience working with emails / sms (AMO CRM distributors, GetResponce, Esputnik, Unisender, Expertsender, Emarsys);
•‎ Strong knowledge of all key metrics (DR / OR / CTR);
•‎ Experience with base segmentation and development of communications.

Will be a plus:

•‎ Experience working with EdTech, startups;
•‎ Upper Intermediate English;
•‎ Technical Educational background.

Tasks:

•‎ Deliver professional technical consulting and support CRM;
•‎ Support in optimizing all campaigns for email, SMS, app pushes, and on-site targeting campaigns by testing subject lines, creative, copy, send time, etc;
•‎ Analyze results of campaigns on a daily basis, create weekly and monthly reporting with insights and recommendations for optimizations;
•‎ Mentor and row expertize of team members;
•‎ Develop mediaplans of CRM channels.

Refocus provide:

•‎ Paid vacations and sick leaves;
•‎ Official employment;
•‎ Remote work;
•‎ Paid Educational events.

Join the team.