Position: Ad Operations Manager
Company: MGID
Experience required: 1y
Category: Marketing
English level: intermediate
Published: 2020-07-01T00:00:00+03:00

Primary requirements: 
— 1-2 years of experience as AdOps
— Deep understanding AdTech ecosystem: DSP, SSP, DMP etc.
— Knowledge of SQL and Tableau
— Understand the difference between CPM, CPC, CPA, CTR, CR, viewable impression
— A/B testing in your experience is required

Responsibilities:
— Scope, architect and deploy the next stage of the technology offering, ensuring alignment with the advertiser’s business requirements, partners in accordance with company and commercial goals
— Ensure MGID advertising operations is optimized organizationally for campaign management, programmatic direct management, third party revenue and yield & analysis
— Ensuring the advertising platform is future proofed against industry trends, competition and regulatory issues such as GDPR and forthcoming ICO rulings
— Continually identify and implement opportunities for improvement within team processes, supporting systems and communication channels
— Deliver weekly reporting to key stakeholders regarding the efficiency of inventory usage, conversions, eCPM, sellthrough, viewability and other agreed KPIs
— Knowledge of and experience working with third parties in the area that directly affect publishers such as viewability, ad blocking and other third party monetization-related vendors
— Work with MGID sales leadership to ensure a smooth and effective relationship with our sales teams that maximises our potential for campaign planning, optimization and reporting. Set and agree parameters for escalation and resolution
— Work with our Partner Site management team to develop further knowledge and new possibilities of our inventory across MGID Network partner SSPs
— Work with stakeholders to identify, schedule and be responsible for key engineering programs that benefit our brands’ revenue and efficiency
— Understand and implement how our first party data segments can inform our campaigns
— Develop knowledge of market needs and possibilities — new ad executions, partners, industry trends, threats and opportunities