Position: Email / Outbound Marketing Specialist
Company: Waverley Software
Experience required: 3y
Category: Marketing
English level: upper
Published: 2021-01-01T00:00:00+02:00

Requirements:
- 3+ years work experience as an Email marketing manager or Digital marketing specialist
- Min. upper-intermediate level of English, spoken and written
- Working knowledge of Outbound Marketing and Sales best practices in cold lead generation
- Proficiency with marketing automation, email sequence and analytics tools (e.g. Marketo, WoodPecker, Apollo, RocketReach, Hunter.io, etc.)
- Proven experience successfully launching and executing cold email marketing campaigns and generating qualified leads
- Ability to multitask and prioritize projects with conflicting deadlines
- Analytical mindset, ability to conduct research and present the findings
- The ability to create engaging and memorable email texts is a PLUS
- Experience working with Google Analytics is a PLUS

Nice to Have: Experience with LinkedIn (Ads, Outreach)

Responsibilities:
- Plan, prepare, design and execute successful email marketing campaigns
- Leverage various tools and sources to expand and enrich our email list
- Come up with compelling, engaging and selling email templates
- Ensure emails follow industry policies and best practices, work to minimize the unsubscribe rate
- Bring creative ideas to the table on how to generate new leads for our Sales team
- Remain fully informed on market trends, other parties’ researches and use them to improve the efficiency of outbound campaigns
- Upgrade the existing email templates using graphics, personalization and advanced features
- Communicate regularly with stakeholders, report on the efficiency of email campaigns
- Analyze campaign performance and suggest improvements