Position: Junior/Middle Marketing Manager
Company: Varyence
Experience required: 1y
Category: Marketing
English level: intermediate
Published: 2023-05-01T00:00:00+03:00

**Requirements:**
— 1+ year experience in B2B marketing of a SaaS product (not service)
— Experience in marketing with a focus on generating MQL (marketing qualified leads) and converting them to paid customers
— Experience building impactful and engaging copy content that makes the customer the hero in the communication
— Basic knowledge of website analytics tools and SEO
— Experience in competitive analysis and positioning, skilled in paid campaigns
— Experience in Earned PR
— Experience with Influencers
— Positive energy and leadership to inspire internal and external partners
— A sense of aesthetics and witty communication
— BS/MS degree in Marketing or related field
— At least Upper-intermediate level of English or higher

**Will be a plus:**
— Experience with deeply understanding and profiling the ICPss
— Experience with Sparktoro marketing approaches 
— Experience in marketing to mid-sized businesses in the United States 
— Experience marketing enterprise IT software

**Responsibilities:**
— Develop marketing roadmap and strategy
— Help generate a niche community and following for the product
— Lead and execute on content marketing, social marketing, paid campaigns, SEO, SEM, backlink development, PR, influencer marketing. Oversee existing SEPO specialist
— Coordinate with internal creative design resources
— Coordinate with external PR and Influencers
— Accelerate growth through marketing efforts
— Develop/implement successful strategies and tactics to target/engage/drive qualified traffic to become clients
— Measure and report the performance of marketing campaigns/other marketing initiatives. Gain insight and assess against goals
— Analyze target prospect behavior/requirements, be the voice of the customer, a strong advocate for customer satisfaction-building lifelong partnerships
— Oversee and approve marketing material. Produce valuable and engaging content for our website and blog that attracts and converts our target groups
— Experiment with a variety of organic and paid acquisition channels including content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, and performance analysis
— Ownership of implementation and performance metrics from ideation to execution
— Prepare and monitor the marketing budget on a monthly and annual basis and allocate funds wisely
— The leverage marketing approach outlined by SparkToro

**Benefits we offer:**
— Stable working environment where you can develop and grow your skills
— Promotional opportunities
— Highly competitive salaries
— High-growth career path with a rising company
— A supportive team that values your input and suggestions and is fun to work with
— Premium health insurance coverage
— Modern office building with heating, air-conditioning, break rooms, free snacks, meals and espressos
— Short walk from City Center
— Secure car parking spots
— English language classes with native US English speaker
— Fun company-sponsored events and activities
— Paid training days
— Paid vacation days
— Paid sick days
— Relocation packages available in some situations
— Game room with PlayStation 4 and free premium games