Position: Head of CRM direction
Company: CreditAgricole
Experience required: 3y
Category: Marketing
English level: upper
Published: 2021-05-01T00:00:00+03:00

Duties and responsibilities:

• Design and delivery of CRM strategies for PI & LE clients – acquisition, equipment, retention and reactivation

• Creating environment and solutions for multi-Channel and multi-Wave communication with clients

• Responsible for data quality processes

• Mapping customer life cycle moments in order to answer to their needs and increase NBI by equipment with relevant products

• Ensures standardized and precise reporting toward Line Manager and Bank’s management

• CRM integration with communication channels existing and new

• Participation and coordination in all related Projects

• Efficient cooperation with all service providers and 3rd parties related to her area of work (vendors, partners, start-ups, universities,..)

• Coordinate process of building and implementing predicative models to identify moments important for cooperation development

• Managing Human Capital within his team

• Definition of Procedural framework for all processes

• Responsible for budget planning and allocation

Qualifications

Experience on the same or similar jobs, experience from sales in banking industry would be advantage

Skills

Communication and negotiation skills;

Commercial leadership skills ;

Ability for teamwork, Technical, Analytical and Financial knowledge and skills; Excellent knowledge of English language (written and verbal);

good knowledge of CRM systems - HCL Campaign- Unica preferable, SQL basic, MS Office ( Access, Excel proficiency)