Position: Digital Marketing Media Lead (USA, Big Pharma)
Company: Equals 5
Experience required: 5y
Category: Marketing
English level: fluent
Published: 2023-05-01T00:00:00+03:00

**Equals 5** is a well-funded team of experienced digital professionals developing a marketing platform for the US pharmaceutical/healthcare industry. With a 7-year track record of working with top pharmaceutical companies like Merck and Bayer, we leverage unique and proprietary technologies to solve our clients' marketing challenges.
Flat hierarchies (no extra bureaucracy), high ceiling for self-starters, smart environment - something that our team can be liked for.

We seek an experienced Media Lead who has 2 powers:
- To translate clients' business goals into coherent digital marketing promo strategy, execute it with Media Buyers, measure the results and make tweaks.
- To lead marketing ecosystem (team, processes, infrastructure).

**Now** we have created our 1:1 ABM Marketing platform.
Some clients use the platform independently, while others require custom launching and management of ABM campaigns on our side. Additionally, they need to manage channels that are not yet connected to the platform. We are looking for someone to manage these custom campaigns using media buyers.

**The perfect candidate** consists of 60% strong media strategist, 40% department manager with agency experience on the Western market.

**Important!** 
- In this industry all must be crystal transparent and clean, so if you have strong experience in arbitrage, adult and gambling promo – we will not be able to utilize your skill.

**Responsibilities: **
- Developing digital marketing strategies that align with clients business goals and objectives.
- Selecting appropriate channels, including social media, display advertising and search advertising to reach the target audience.
- Planning, executing, and managing digital marketing campaigns.
- Manage media buyers and web analysts to execute and measure the campaigns.
- Measuring and analysing campaign performance and making data-driven decisions to optimize campaigns.
- Collaborating with cross-functional teams, such as designers, media buyers and analysts to ensure cohesive and effective campaigns.
- Managing budgets and ensuring that campaigns are cost-effective.
- Communicating campaign results and insights to key stakeholders, including senior management and clients.
- Support account and sales teams in communications with the clients.

**Requirements: **
- Strong media buying experience.
- Advanced/fluent English skills.
- Experience in marketing team leading.
- Experience in western markets.
    
**Nice-to-haves **are experience in:
- Healthcare/pharma.
- US market.
- Background in international media agency.

**In return**, you'll have:
- The opportunity to influence how the product develops.
- The environment that promotes self-starters.
- High autonomy and a good start point to build the marketing processes.

We believe in right people in their right places, let’s check if we are right for each other.