Position: CRM-manager
Company: Mamalat LP
Experience required: 2y
Category: Marketing
English level: upper
Published: 2021-11-01T00:00:00+02:00

Requirements for a CRM manager:
- 2+ years of work as an Email Marketing Manager in an international IT product company.
- Degree in Marketing will be a plus.
- Intermediate English. Knowledge of other foreign languages ​​will be a plus.
- Proven experience in segmenting the customer base. Experience working with cohorts and different types within the client base will be a big plus.
- Confident PC user. Good knowledge of Excel, Google Docs, graphic editors.
- Systematic and analytical mindset.
- Responsibility and diligence. Ability to take responsibility for the results of their work.
- Creativity and the use of non-standard solutions are welcome!

CRM manager tasks:
- Launching new Email, Push, SMS, OnSite campaigns.
- Supporting and improving already created campaigns.
- Generating ideas for improving the CRM department and the implementation of these ideas.
- Drawing up reports for each communication channel on a weekly and monthly basis.
- Supporting technical characteristics at a satisfactory level (unsubscription rates, spam rate, domain reputation and IP address).
- Interacting with content and copywriting departments and setting tasks for these departments.

Areas of responsibility:

- Create and support new campaigns via Email, SMS, Push, OnSite notifications.
- Working with segmentation of the customer base. Dividing clients into cohorts according to certain conditions.
- Maintaining existing communication channels and their improvement in the context of KPI CRM department: email deliverability, open rate, click-through rate, conversion, attractiveness of texts and creativities, etc.
- Technical characteristics: reputation of the domain and IP addresses, black lists, filters of mail providers.
- Creation of reports on the results of the CRM department.