Position: Email Marketing Specialist
Company: Revenue Grid
Experience required: 2y
Category: Marketing
English level: intermediate
Published: 2021-11-01T00:00:00+02:00

About the role

In the role of Email Marketing Specialist, you’ll be responsible for maintaining, enhancing, and segmenting email lists, manage our email marketing campaigns, tracking and understanding email performance, and communicating results and unique recommendations. You will work closely with both our lead gen teams to increase awareness of all digital marketing programs designed and play a critical role in customer education and lead nurturing.

Responsibilities
- Monitoring and enhancing a wide variety of email campaigns
- Segmenting and maintaining customer email lists 
- Ensuring that email campaigns are optimized to onboard, engage, and retain customers
- Tracking, measuring, and understanding email performance analytics
- Managing all aspects of our email marketing database and software 
- Using metrics to develop and execute unique ideas on how to improve email performance 
- Maintaining company brand standards as well as industry standards
- Collaborating with multiple people and teams within the company

Qualifications
- Strong ability to understand and analyze email data
- Proven skills, talents, and experience in email marketing management
- Experience with working with email marketing software/marketing automation platforms
- Excellent proficiency in Microsoft Excel and manipulating data efficiently
- Top-notch communication and collaboration skills
- Ability to receive and give constructive criticism and feedback
- Creative problem-solving abilities with a strong attention to detail
- Team oriented and enthusiastic
- English — intermediate

Would be a plus:
- A knowledge of b2b marketing
- Experience with Pardot and Salesforce
- Experience with coding letters