Position: User Acquisition Manager
Company: DNA325
Experience required: 2y
Category: Marketing
English level: intermediate
Published: 2022-03-01T00:00:00+02:00

MOB325 is a Mobile Product company. MOB325 products refer to cognitive, behavioral, and emotional well-being. The portfolio includes 2 products in Mental Health and Utilities niches with more coming this year in Fitness and Dating.

Now we are looking for a User Acquisition Manager - a person who can bring some new experience to the team to help us successfully promote and monetize our mobile apps worldwide.

**Responsibilities:**
- launch and optimize advertising campaigns worldwide on different advertising platforms: Facebook Ads, Google, Snap, Apple Search, etc.;
- work on monetizing and increasing LTV / CAC of our iOS and Android apps - hypothesize and conduct many experiments with onboarding, subscriptions, and other parts of the conversion funnel;
- supervise UA creatives production;
- market researching and benchmarking;
- working with 3rd party services and tools;

**Requirements:**
- 2+ years in mobile user acquisition via Facebook to a Worldwide audience;
- the experience of promotion through one of the following promotion funnels are also required: pre-landers, SKAN campaigns, web funnel (selling subscriptions through a website);
- strong analytical skills, metric approach;
- attention to details;
- understanding of the specifics of working with traffic;
- working experience with external BI, Analytics Tool, Dashboard (Tableau, PowerBI) etc.;
- working experience with MMPs (Adjust, Appsflyer, Singular etc);
- experience in conducting A/B tests of ad sets, landings and texts;
- good communication skills;
- the experience of buying traffic in other channels ( Apple Search, Tik Tok, WeChat, Line, CPA networks) will be a plus;
- English from B1.

Let’s create together the products that million people use over the world!