Position: PPC Manager, Targeting Specialist
Company: LinkUp Studio
Experience required: 3y
Category: Marketing
English level: intermediate
Published: 2023-02-01T00:00:00+02:00

**Requirements:**
☑️ 3+ years experience using Google ADS tools
☑️ confident command of Meta tools (Ads Manager, Business Manager, Business Suite)
☑️ knowledge on how to improve QS and increase IS in Google Ads
☑️ experience launching ad campaigns with various targets (lead generation, traffic, conversion, app installation, etc.)
☑️ clear understanding of metrics (conversion, ROI, CTR, CPC, CPM, CPA, CPL, LTV,) etc.
☑️ comprehensive understanding of A/B split testing and statistics
☑️ experience working with the US and other English-speaking markets

📎 **It is important to have a portfolio of successful product launch and promotion cases that you can present at or before the interview (send us your work examples or work presentation).**

As a plus:
☑️ knowledge and understanding of user tracking, measurement and attribution with Google and other tools
☑️  experience with GDN, video or social media ads

**Responsibilities:**
❇️ prepare, launch, support and optimize advertising campaigns (priority Google)
❇️ participate in the development of performance strategies
❇️ analyze the market and competitors, write hypotheses and look for growth points
❇️ monitor and improve the key performance indicators of advertising  campaigns depending on business goals: CPA, ROAS, LTV, MAU, DAU, etc.

🤗 What we offer:
Flexible work schedule, the ability to work remotely;
Compensation package for Healthcare & Sport;
Accounting as a service.

📚Professional growth:
Regular salary review;
Professional personalized career growth: сhallenging tasks and innovative projects, meetups and events for professional development;
Spoken English courses aimed at improving communication skills (negotiation skills);

🎉Fun:
Corporate events and exciting team buildings;
Memorable anniversary presents;
You become a member of the loyalty program “IT Club”