Position: Global Digital Content Manager
Company: Intellias
Experience required: 5y
Category: Lead Generation
English level: fluent
Published: 2022-02-01T00:00:00+02:00

Project Overview:
Our customer is a leading science-based ag-tech company, dedicated to bringing plant potential to life. Each of our 28,000 employees in more than 90 countries work together to solve one of humanity’s most pressing challenges: growing more food with fewer resources. A diverse workforce and an inclusive workplace environment are enablers of our ambition to be the most collaborative and trusted team in agriculture. 

Our employees reflect the diversity of our customers, the markets where we operate and the communities which we serve. No matter what your position, you will have a vital role in safely feeding the world and taking care of our planet. Join us and help shape the future of agriculture. 

Role Summary:
The ideal candidate will be an advocate for our customer-informed process, a champion and active contributor to our Design System, a partner to our UX team members in upholding our principles and standards, and a UX leader who takes a holistic, human-centered approach to design. 

Responsibilities:
- Define the digital content strategy: specification, rollout and maintenance of all content on all relevant digital touch points (campaign pages, micro sites, landing pages, social media snippets, category pages, topic pages and product pages) and as such maximizing the digital consumer journey;
- Identify and manage the creation of best-in-class digital assets;
- Alignment of the digital content strategy with the specific local grower journeys and drive personalization;
- Alignment of the digital content strategy with the local digital marketing plans in our key markets;
- Realization of tagging and SEO/SEM implementation of all digital content assets;
- Management of all digital content consistency & quality according to the brand guidelines;
- Creation of content creation briefs for the agencies involved and the end-to-end content delivery process;
- Management of all digital assets in DAM and ensure proper distribution to all relevant markets;
- Interfacing with external agencies, Brand & Insights team, Internal IT department, Corp communication teams and markets to specify requirements and ensure timely implementation and global rollouts;
- Close collaboration with marketing teams in countries and the analytics & optimization manager with respect to digital asset KPI’s (content adoption rates by markets, CTR’s, etc.).

Requirements:

About You:
- You are a team player and have a strong collaborative spirit, ready to foster a healthy environment between design, engineering, and product;
- You are an effective communicator, never hide bad news, confront roadblocks that pop up, and challenge ideas while keeping an open mind and seek to learn new things;
- The ability to think at a high level about product strategy and vision (not just 'how it should look' but 'what we should build' and ‘how we will know customers love it’);
- You have a great eye for design detail and understand that it’s the consistency in the little things that build trust with users;
- The ability to adapt to new information and an openness to change conclusions where necessary; if one approach doesn’t work, you’re ready to try something else;
- You always ask if something can be better, love trying new things and iterating toward a better solution.

What We’re Looking For:
- Minimal 7 years of global digital content management, preferably in a large international company and DAM system;
- Strong understanding of the digital customer journeys, B2B and B2C;
- Experience with personalization and optimization of digital content within the specific customer journeys;
- Experience with KPI setting and measuring and driving digital asset adoption;
- Experience with briefing digital marketing agencies on content creation and delivery;
- Excellent project management skills, ability to manage several projects at the same time;
- Fluency in English;
- Team player, able to work in cross-functional environment, strong in building and maintaining relationships;
- Influencing skills, drive for result;
- Structured and analytical with a passion for detail and accuracy.