Position: Digital Marketing Manager
Company: Upstaff
Experience required: 3y
Category: Marketing
English level: upper
Published: 2023-05-01T00:00:00+03:00

We're seeking Digital Marketing Manager with good skills in digital marketing and IT business (especially SAAS, platforms, and marketplaces).

First of all, we are looking for a person who is ready to roll up his sleeves and do the work with us. We are not looking for a strategist. We are looking for hands-on professional.

We have already analyzed the market and competitors, ICP, outbound, sites, and campaigns. We have a vision and several options for go-to-market strategies - that's why we need a hands-on attitude from your side!

**First to-go tasks:**

- Elaborate market positioning
- Develop and improve social network presence (Linkedin, Facebook as the starting point).
- Improve website, landing pages, and company pages on third-party platforms.

**When we finish with the first tasks, your responsibilities will include:**

- Plan, execute, and analyze advertising campaigns on various digital platforms, such as LinkedIn, Google, Facebook, and others.
- Create go-to-market campaigns for existing services, products, and new initiatives 
- Verify ideas and hypotheses with measurable marketing methods.
Manage SEO, SMM, and Design directions to make it systematic and grow.
- Develop, implement, pilot-test, and improve marketing actions for the long and short-term in collaboration with management, team members, and contractors (copywriters, etc.).

**Requirements:**

- Relevant experience in IT service/product/hybrid companies, ideally outsource/outstaff.
- Familiar with all stages of the lead funnel and able to assess short- and long-term success metrics.
- Capable of designing, conducting, and analyzing experiments and A/B tests.
- Proficiency in designing marketing experiences to achieve high conversion rates.
- Proficient in generating requirements and specifications for SEO, SMM, Design, and other marketing-related specialists.
- Ability to effortlessly identify and comprehend customer personas to develop effective marketing strategies tailored to specific customer types.
- Skilled in executing successful experiments that contribute to the growth of key metrics.