Position: Programmatic User Acquisition manager
Company: Murka
Experience required: 3y
Category: Marketing
English level: fluent
Published: 2022-08-01T00:00:00+03:00

RESPONSIBILITIES

- Lead paid acquisition efforts across all platforms to achieve volume, quality, and ROI goals
- Analyze the performance of marketing campaigns working with large data sets to optimize according to the company, team, and personal KPIs
- Run in-depth market research, develop innovative ideas and perform A/B tests
- Manage marketing assets requests by working closely with a creative team
- Collaborate with product, monetization, CRM, and retargeting teams to drive events focused on acquisition and engagement
- Monitor user behavior and LTV and provide thorough reporting on results
- Identify new partners, platforms, and optimization opportunities to drive campaign performance
- Do daily, weekly, and quarterly budget forecasting and reporting of results
- Build and maintain strategic relationships with key acquisition partners

REQUIREMENTS

- 2+ years of hands-on experience in user acquisition on Programmatic platforms – is a must
- Gaming industry experience – will be an advantage
- Mobile marketing experience – is a must
- Experience managing high-budget campaigns
- Excellent analytical skills: analyzing complex data sets and extracting actionable insights
- Experience working with cross-functional teams such as Analytics, Art, Monetization other relevant teams
- Deep understanding of online and advertising space, including tracking tools, technical integrations, and best practices
- Pro-activity and “get it done” mentality
- Fluent English – both verbal and written

NICE TO HAVE:

- B.Sc/BA in marketing, business administration, or any other relevant disciplines.

YOU’LL GET:
- Competitive salary and performance-based reviews
- Guaranteed 20 days of paid vacations, main national holidays, and paid 20 days of sick leaves
- Employment benefits, such as partial compensation for English lessons; medical insurance; bonuses on the occasion of marriage; "baby bonuses", and protection of workers with family responsibilities
- Opportunity for professional growth: you will have a mentor, and the option to attend training programs, certifications, and conferences
- Corporate celebrations and team buildings

Murka is a socially responsible company, so we actively take part in charity events and promote an ecological style of living (sorting of plastic, "sharing goods", etc.).