Position: Marketing Specialist
Company: Busy Rebel Development LLC
Experience required: 5y
Category: Marketing
English level: fluent
Published: 2023-09-01T00:00:00+03:00

**Job Description:**

We are seeking a dynamic and innovative **Marketing Specialist** to join our team. As a Marketing Specialist, you will play a pivotal role in shaping our marketing strategies and driving growth. Your primary responsibilities will include conducting SWOT analyses, segmenting target audiences, managing various marketing channels, creating engaging content, and fostering customer loyalty. If you're a creative thinker with a passion for marketing and a strategic mindset, we want to hear from you.

**Key Responsibilities:**

1. SWOT Analysis:
- Conduct a comprehensive SWOT analysis to assess the company's strengths, weaknesses, opportunities, and threats.

2. Target Audience Segmentation:
- Segment potential buyers based on geography, business size/type, and purchase behavior.

**3. Channels:**
- Website:
Ensure the website is SEO-optimized and user-friendly.
Maintain a product catalog, client testimonials, and a blog section.

- Social Media:
Manage LinkedIn for B2B marketing efforts.
Create YouTube demonstration videos.
Potentially utilize Facebook or Instagram for behind-the-scenes content, company culture, and customer testimonies.

- Email Marketing:
Plan and send out monthly newsletters to engage with the audience.

- Trade Shows & Events:
Attend industry-specific events to showcase products and build B2B relationships.

- PPC & Retargeting Ads:
Utilize Google Ads to attract potential buyers actively searching for relevant products.

**4. Content Topics:**

- Blog/Articles:
Create content on industry trends.

- Email Newsletter:
Highlight customer spotlights/testimonials.
Share company news or updates.
Offer exclusive deals or promotions.

- Social Media Posts:
Showcase products with high-quality images/videos.
Share customer reviews and testimonies.
Stay up-to-date with relevant industry news and trends.

- Videos:
Produce product demos showcasing performance and benefits.
Conduct interviews with satisfied customers.
Share maintenance and troubleshooting tips.

**5. Loyalty Programs:**

- Develop and manage loyalty programs, offering benefits for repeat customers, such as discounts on future purchases or free servicing for a specified period.

**6. Feedback & Reviews:**

- Encourage satisfied customers to leave reviews on our website and third-party platforms.
- Respond promptly to any customer concerns or feedback.

**7. Collaborate with Industry Influencers:**

- Identify and collaborate with influencers or well-known figures in the printing industry for product reviews or endorsements.

**8. Monitor & Adapt:**

- Utilize tools like Google Analytics to monitor web traffic and conversion rates.
- Adapt the marketing strategy based on data-driven insights and performance metrics.

**9. Global Expansion:**

- Explore opportunities for partnerships or collaborations in new regions.
- Implement region-specific promotions and ensure the website can be translated into local languages.

**Qualifications:**

- Proven experience in marketing, including digital marketing and content creation.
- Strong analytical and problem-solving skills.
- Excellent communication and interpersonal abilities.
- Proficiency in marketing tools and platforms.
- Ability to work independently and as part of a team.

**If you are a passionate marketer ready to take on this exciting role and contribute to Busy Rebel's growth, we invite you to apply with your resume.**