Position: Email Marketing Analyst
Company: Make it in UA
Experience required: 2y
Category: Marketing
English level: upper
Published: 2020-07-01T00:00:00+03:00

**You will**:

- Launch and optimize email campaigns, including email template setup, campaign setup, testing, scheduling, tracking, and measuring campaigns to drive short-term and long-term results.
- Build a range of marketing automation campaigns to deliver a steady stream of qualified leads to sales
- Implement lead scoring best practices to enable higher conversions of quality leads
- Measure campaign results and optimize our lead nurturing workflows for segments to convert more leads through to customers
- Carry out A/B testing on automated marketing campaigns to maximize results
- Segment audiences to optimize campaigns and increase the effectiveness
- Report on all campaigns and make changes where necessary

**You**:

- Proficiency with Hubspot or other marketing automation technology
- HTML/CSS for email or landing page design and coding
- Experience with editing tools such as Photoshop for image resizing
- A strong background in lead generation programs, email marketing best practices, and inbound marketing is crucial, along with experience improving marketing and sales alignment through continuous business process improvement
- Experience in database management
- Highly organized, methodical and process-driven, demonstrating a drive to improve internal processes whenever possible
- Proficient in Google Analytics setup, analysis, customization and refinement techniques
- Self-starter – the team is always busy, and we don't like micro-managing
- Exceptional at problem solving & removing development roadblocks
+ for Education experience

**Must haves**

- Understanding of demand generation waterfall and best practices
- Proven success in developing and delivering multichannel marketing campaigns
- Experience owning and delivering automated marketing campaigns
- Experience managing creative resources