Position: Game Development Marketing Leader
Company: Program Ace
Experience required: 5y
Category: Marketing
English level: fluent
Published: 2023-08-01T00:00:00+03:00

Skills and Qualifications
5+ years of prior experience in a similar role or Team Lead\Senior Marketing Manager in successful game development outsourcing company;
Experience in the promotion of game development outsourcing companies in the Europe and US;
Experience with AB Marketing;
Experience in building effective marketing strategies;
Proficiency in optimizing and executing SEM, SEO, Facebook Ads, Twitter Ads, Google Ads, LinkedIn Ads, Quora Ads.;
Solid knowledge of digital analytics tools (Google Analytics etc)
Hands-on experience in building a global content-driven inbound marketing machine, generating leads into the funnel across practices and regions;
Leadership skills with the ability to set and prioritize goals;
High goal orientation and excellent communication skills;
Open-mindedness, curiosity, and strong problem-solving skills;
Upper-intermediate level of English.
Responsibilities
Deeply engage with the sales channels and know their capabilities, limitations and current competitive issues;
Drives production structure, process, and efficiency for outsourced content in game development;
Analyze customer, prospect and campaign data to identify future marketing opportunities and focus for campaigns;
Oversee the creation and management of content for publication;
Analysis of the market, audience, and competitors;
Development of a strategy for the development of the game direction of the company;
Practical implementation of marketing in the gaming direction of the company;
Identify opportunities to reach new market segments and expand market share;
Work to increase the number of quality leads while adhering to the marketing budget;
Develop and implement marketing plans to support sales and overall business objectives;
Digital Marketing Management;
Define and report on key department KPIs/metrics;
Recommend ways of improving efficiencies across the marketing department.