Position: Google Ads Manager, Media Buyer
Company: ProCrypto
Experience required: 1y
Category: Marketing
English level: pre
Published: 2023-07-01T00:00:00+03:00

We are currently in search of a highly skilled Google Ads Media Buyer to handle the sourcing and acquisition of various advertising spaces. Your role will involve analyzing market analytics, identifying the best mediums and placements for marketing campaigns, and negotiating to secure the desired advertising space and media slots.

To excel in this position, you should have a solid understanding of marketing principles and a strong ability to interpret analytics. As a top-notch media buyer, you must be persuasive and capable of obtaining advertising space that ensures our clients' campaigns reach their maximum potential.

Your primary responsibilities will include:

    Setting up, optimizing, and scaling paid media campaigns and budgets using Google Ads.
    Regularly tracking and analyzing the performance of campaigns, including conducting A/B testing for creatives to optimize engagement and conversions.
    Reviewing new content submissions and providing feedback if changes are needed before testing.
    Conducting market research and analyzing demographics, media usage, psychographics, and buying patterns to define target audiences and campaign requirements.
    Developing advertising strategies and campaigns in collaboration with product and marketing teams to effectively reach the desired audience.
    Sourcing and presenting audience data and advertising proposals to stakeholders for feedback.
    Coordinating and overseeing the development and launch of campaigns.
    Managing budgets and monitoring campaign costs and ROI metrics.
    Tracking and presenting campaign data, such as views, click-through rates, engagements, and customer conversion rates.
    Staying informed about audience and media trends, practices, and new technologies.

Required attributes for this role:

    Fluent proficiency in written and spoken English.
    High level of accuracy and strong attention to detail.
    At least 2 years of proven work experience as a performance-driven Google Ads media buyer, preferably with mobile content or lead-gen based products.
    Experience with YouTube Ads, Display, and/or Discovery Ads, with a focus on starting, optimizing, and scaling "disruptive" ad formats.
    Strong mathematical and analytical skills, with an analytical approach to working with campaign performance data.
    Ability to use spreadsheets to create reports, analyze data, and drive strategic and tactical decisions.
    Proficient at managing multiple accounts and capable of organizing, prioritizing, and structuring workload effectively.

What we offer:

    A dynamic workplace with a flat hierarchy, positive attitude, and growth opportunities typical of a startup, combined with the stability of an established company.
    Flexible work-life balance.
    Opportunities for travel and work from various office locations.
    Competitive remuneration package, including a base salary and bonus component.
    Individual tailor-made career progression plan.
    Access to numerous employee training programs.
    Team-building activities.

If you possess the necessary skills and are eager to join a vibrant team, we encourage you to apply and become a key player in our exciting journey ahead.