Position: Head of Marketing
Company: Pin-UP Global
Experience required: 3y
Category: Marketing
English level: upper
Published: 2023-06-01T00:00:00+03:00

**Requirements**
• 1+ years of CPA experience; 
• Basic understanding of CPA terminology; – 
• Priority on hiring applicants with expertise in the gambling/betting industry;
• Network of potential partners: advertising networks, arbitrage services, media portals, YouTube blogs;
• Proficiency in public speaking;
• Experience building a marketing strategy; 
• Experience with marketing research and analytics; 
• Experience in creating marketing funnels (working with TG chatbots); 
• Landing page development experience;
• Experience in developing marketing campaigns;
• Knowledge of foreign languages (English upper-intermediate and above, Spanish A1 and above).

**Will be plus**
• Availability of certifications, licenses, and permits;
• Courses: Yandex. Workshop, Setters;
• Experience within the CPA community.

**Soft Skills**
• Ability of making decisions and working in a team;
• Creativity, clarity, consistency, responsibility, perseverance, and a high level of productivity in a fast paced environment.

**Responsibilities**
• Creating a marketing funnel; 
• ​​Supervising the work of a targetologist: working with advertising cabinets Yandex.Direct / Google Adwords, FB / IG; 
• Development of a marketing strategy; 
• Analysis of the effectiveness of advertising campaigns; 
• Evaluation of attendance of media portals;
• Development and control of reporting on the analysis of marketing content of competitors;
• Search for partners / platforms to attract webmasters and increase brand awareness
• Coordinating the work of the SEO, and email marketer.

**Our stack**
• Management: Jira, Trello, etc…;
• Planning: Miro;
• Design: Figma, Adobe Photoshop;
• Analytics: Similar Web, Yandex.Metrica, Google Analytics.

**Our benefits to you**
• A job in an international product company;
• Ability to fully realize your potential, ideas and groundwork;
• Decent wages;
• A plethora of trainings at company’s expenses;
• (Annual) paid leave (24 days) and sick leave;
• Medical insurance;
• English language lessons at company’s expenses.
• GYM membership reimbursement.