Position: Digital Marketing Specialist
Company: Smart Hires
Experience required: 2y
Category: Marketing
English level: upper
Published: 2021-06-01T00:00:00+03:00

We are looking for a talented Marketing Specialist with inquisitive and creative mindset to join our client’s team.

Our client is a rapidly growing fintech startup backed by some of the largest investors in Silicon Valley. The company is building a financial data and analytics platform for investors to research stocks and other asset classes through dashboards and charts to understand market trends.

The main job of Marketing Specialist will be to set up, launch, and analyze the email and advertising campaigns throughout all targeted channels as part of the Marketing team.

Requirements:

2+ years of experience in digital marketing (preferably B2C, SaaS)
• Experience launching email campaigns & A/B testing (preferably Mailchimp)
• Basic knowledge of HTML in emails editing
• Experience launching display & search ad campaigns
• Experience working with freelancers, contractors, designers
• Solid knowledge of analytics tools (e.g., Google Analytics, Mixpanel)
• Working knowledge of Excel to manipulate and analyze data
• Understanding of performance marketing, conversion, and online customer acquisition
• English: upper-intermediate
• Good taste, love for experiments & creative mindset for generating new content ideas & formats
• Drive, motivation, adaptability, and willingness to learn

Will be a plus:

• Previous experience in design
• Experience with other aspects of marketing, such as customer growth and promotion
• Interest in finance & investing, or readiness to discover more about it
• Professional certification in Marketing

We offer:

• We strive to create an open environment where problems are solved by honest and rigorous discussion.
• A small team at a fast-growing fintech startup where each person has a big impact
• Flexible work schedule
• Modern coworking space in the center of Kyiv
• Generous salary and bonus potential
• Health Insurance
• Team Events
• Extra days of vacations

Responsibilities:

• Set up & launch efficient segmented email campaigns based on existing Html templates: newsletters, product updates, etc.
• Manage email marketing lists, import/export, and overall list health
• Run email A/B tests to identify trends & insights, and optimize the existing templates for better email performance
• Launch efficient display & paid search ad campaigns: AdWords, Facebook, Instagram, Reddit, and other platforms
• Set up diversified targeting, A/B test, and optimize different variables to improve campaigns performance in collaboration with the Marketing Manager
• Analyze ads performance & interpret results by formulating new hypotheses for creatives improvements
• Monitor and analyze competitors’ email & advertising activity
• Provide meaningful reports on advertising & email campaigns
• Interact with various contractors — designers, copywriters, markup developers
• Assisting Marketing Manager with various content & retention marketing initiatives & tactics