Position: Email Marketing Manager (Product field)
Company: Partida
Experience required: 2y
Category: Marketing
English level: intermediate
Published: 2021-12-01T00:00:00+02:00

Requirements:
● English level Intermediate+
● Experience in email marketing 1+ years (email messages authoring, emails creation, marketing automation).
● Proved experience with successful cases.
● Experience with mailing systems (Sendpulse, Unisender, Sendinblue, etc)
● Understand digital marketing and email fundamentals: CAN-SPAM, GPPR and CCPA requirements, segmentation, CR/OR/CTR, A/B testing.
● The analytical mindset to optimize existing campaigns and build new ones.

As a plus:
● Experience working with databases (SQ, PowerBi).
● Experience in IT sphere with high-loaded projects or blockchain-based products.

Responsibilities:
● Marketing Automation campaigns.
● Email sequences, newsletters with product updates.
● Users’ engagement to activities by email campaign, onsite push notifications.
● A/B testing of mailing campaigns.
● Analysis of existing database, creation of custom outreach campaigns.
● Monitor and optimize email campaigns.
● Cooperation with content creators (design team, copywriters, analytics).