Position: Marketing Generalist, Account Based Marketing (ABM) Specialist
Company: Master of Code Global
Experience required: 3y
Category: Marketing
English level: fluent
Published: 2023-06-01T00:00:00+03:00

Are you a results-oriented ABM expert with a passion for driving demand for IT professional services, generating strong sales-qualified leads, and fueling business growth? Are you experienced and have a proven track record of building an ABM strategy and executing it by leveraging various creative techniques and instruments? We are seeking a highly skilled and results-oriented ABM Specialist to join our marketing team.

**Required background and skills**:
- 3+ years experience in account-based marketing, demand generation, or B2B marketing within IT professional services
- Bachelor’s degree in marketing, business, or a related field
- Proven track record and ability to articulate the exceptional results achieved in driving growth in sales-qualified leads via ABM
- Strong understanding of ABM strategies, methodologies, and best practices
- Demonstrated ability to create personalized and impactful marketing campaigns targeted at key accounts
- Proficiency in marketing automation platforms, CRM systems, and analytics tools. Ability to set up and maintain them
- Excellent written and verbal communication skills in English, with the ability to create compelling content and engage target accounts effectively
- English level – minimum Advanced
- Strong analytical skills with the ability to build metrics and interpret data to drive insights and optimize campaign performance
- Self-motivated, proactive, highly organized, detail-oriented, and able to manage multiple projects and deadlines simultaneously
- Collaborative team player with strong interpersonal skills
A strategic thinker with a passion for staying ahead of ABM trends and best practices
- Familiarity with conversational solutions, web development, mobile app development, e-commerce, and blockchain technologies is highly desirable
- Interest in Generative AI-based tools and experience applying them in work and home duties

**Responsibilities**:
- Develop and implement account-based marketing strategies to effectively engage and nurture target accounts throughout the customer journey. The prime focus will be on our professional and consulting services within conversational solutions (chatbots, voicebots, Generative AI). With a supplement focus on web, mobile, e-commerce, and later on possibly blockchain development
- Collaborate with the North America-based sales team to identify target accounts and create personalized marketing plans to support their specific needs
- Conduct thorough market research and analysis to gain insights into target accounts, their industry trends, challenges, and opportunities, and formulate data-driven strategies
- Create compelling and tailored marketing content, including emails, whitepapers, case studies, and presentations, to engage target accounts and drive conversions
- Utilize various marketing channels, such as email marketing, social media, digital advertising, and possibly events, to reach target accounts with personalized messaging
- Design, build, and run required marketing automation needed to execute automated workflows and nurturing campaigns for target accounts
- Track and analyze the performance of ABM campaigns, using data and metrics to evaluate the effectiveness and make data-driven recommendations for optimization
- Produce data-driven and results-oriented decisions and report to the management team
- Collaborate with cross-functional teams, including sales, SEO, PPC, and content marketing specialists to align ABM initiatives with overall marketing and business objectives
- Stay up to date with industry trends, best practices, and emerging technologies and practices in ABM, and proactively incorporate innovative strategies to drive our continuous improvement in the corresponding field
- Collaborate with internal teams, including sales and marketing, to align ABM efforts with overall business objectives and ensure a cohesive customer journey
- Manage relationships with external vendors, agencies, and partners to leverage additional expertise when necessary
- Run necessary e-mailing greeting and advertising campaigns to our current Clients’ database
- Be ready to support the marketing department within other marketing streams, where needed

**Location**:
Сherkasy/Kyiv/Ukraine remote