Position: Head of CRM
Company: PokerMatch
Experience required: 1y
Category: Marketing
Published: 2021-11-01T00:00:00+02:00

**Our perfect candidate has:**
- 3+ years of retention marketing experience;
- Strong understanding of key CRM metrics;
- Team management skills;
- Hands-on in CRM activities through email, SMS, messengers, push-notifications;
- Great analytical skills;
- Experience in gambling is a plus.

**Responsibilities:**
- Planning and implementing a retention strategy for the product;
- Building customer strategies and customer journey maps, 
- Defining levels of personalization, required contact frequency, etc.;
- Designing, planning, executing, and measuring a road-map of tests across communication channels in order to meet revenue targets and improve the customer experience;
- Continuous reviewing and improving product promotions;
- Growing of key CRM indicators: OR, CTOR, paid2open, repeat rate, AVG check, ARPPU, survival rate, churn rate;
- Increasing the growth rates: own revenue gross, by segments, site, platform, location;
- Conducting customer journey analysis & improvement;
- Multi-segmentation: free/paid/potential-VIP/VIP models of customers retention;
- Team management.

**What we offer:**
- Stable and long-term cooperation;
- Personal development and professional growth: the opportunity to attend conferences, learn from internal and external experts, take specialized courses;
- Flexible working hours and remote days;
- Freedom and autonomy in decision-making;
- An annual budget focused on health: medical insurance or gym;
- Compensation program for COVID-19 testing;
- 24 calendar days of paid vacation;
- Paid sick leave;
- English courses for all levels;
- Corporate activities and sport;
- Comfortable office near the metro; 
- Free lunches and snacks.