Position: Head of PR - Content Strategist - Pr manager
Company: CW Lab OU
Experience required: 2y
Category: Marketing
English level: fluent
Published: 2022-11-01T00:00:00+02:00

CryptoWallet is your gateway to brand new digital currency services to make life easier. You can use CryptoWallet to buy, sell, and trade crypto. CryptoWallet is an end-to-end crypto banking and commercial solution.

**About the Company:**
CryptoWallet is your gateway to brand new digital currency services to make life easier. You can use CryptoWallet to buy, sell, and trade crypto. CryptoWallet is an end-to-end crypto banking and commercial solution.


**Key responsibilities:**
— Maintain global communications and partnership campaigns for Tier 1 and niche media;
— Monitor mentions, analyze PR efforts, and provide compelling reports on a monthly and quarterly basis according to the KPIs;
— Develop and leverage meaningful relations with top-tier and niche media outlets aiming for high-level coverage in print, broadcast, and online media;
— Generate media inquiries, interviews, and respond to ad-hoc requests;
— Produce press kit materials, including press releases, comments, pitch letters, press briefings, and award applications – independently and in cooperation with the Content team.
— Establish the framework that holds our content to a high bar of clarity, effectiveness, and style and ensures that all content is on-message, on-brand, and optimizing its full potential.
— Network and build relationships with journalists, influencers and bloggers
— Monitor progress of campaign activities, understanding and reporting on activities and their effectiveness, including analyzing media coverage.
— Managing campaign budgets.
— Manage media inquiries and interview requests.
— Keep up to date with the current best practices for PR and outreach, as well as industry news and developments.
— Coming up with new ideas on how to increase brand awareness.

**Requirements:**
— 2+ years of proven track record in global public relations (preferably for FinTech/B2B/Blockchain company or an agency);
— Experience in working for North American and/or Western European markets;
— Excellent writing and oral skills to communicate efficiently with the public, media, and other stakeholders – Proficiency in English (C1/C2);
— Understanding of B2B marketing, corporate reputation, and crisis communications;
— Efficiently working under tight deadlines in a highly matrixed environment;
Global mindset; experience of studying or working abroad would be a plus;

Higher Education: Preferably, the holder of a Bachelor's/Master’s degree in Marketing, Communications, Journalism, Business Studies, or another relevant academic field.

**Details:**
— Work remote
— Flexible work hours
— Relocation option