Position: Digital marketing automation and analytics lead
Company: Luxoft
Experience required: 3y
Category: Marketing
English level: upper
Published: 2023-06-01T00:00:00+03:00

**Project Description:**
We are looking for a digital guru in our team who will help to build robust analytics and automate processes.

**Responsibilities:**
Regular website reporting (assets, best performing content, brand awareness analytics)

- Digital campaigns analytics and reporting

- Advisory on website performance for key clients

- Lead qualification & lead nurturing - setting up and supervising the process

- Research competitors' tactics and best practices

- Owning and managing digital marketing tools: payments, status, subscriptions prolongation, discovery & implementation of new tools

- Managing automation of marketing funnel: lead scoring, automated email campaigns, personalized user journeys

- Email marketing strategy and implementation.
Mandatory Skills Description:

- Over 3 years of working at similar position in B2B digital marketing

- Proven case studies in B2B domain

- Knowledge of key platforms and tools: Marketo/Hubspot, GTM, GA, GDS, SEO tools

- Advanced English and excellent communicational skills

**Nice-to-Have Skills:**
Experience in IT