Position: Chief marketing officer
Company: Testelium
Experience required: 5y
Category: Marketing
English level: upper
Published: 2023-03-01T00:00:00+02:00

Responsibilities

● Develop and implement the overall marketing strategy for the company, including brand awareness, lead generation, and customer retention.
● Manage the company’s website, social media, and other digital marketing channels to increase traffic and drive conversions.
● Oversee marketing department (10+ specialists)
●	Establish individual team member's goals and objectives. Hold the team accountable and track results against agreed-upon goals
● Setting, analyzing and reporting on marketing performance metrics and make data-driven changes and recommendations to optimize marketing initiatives. Monitor the effectiveness of marketing efforts and report to the executive team regularly
● Manage the marketing budget and allocate resources effectively to achieve marketing objectives
●	Identify new market opportunities and develop go-to-market strategies for new products or services
●	Oversee content creation and distribution by providing strategic direction
●	Increase conversion rate from website users to paid customers
●	Cooperate with the Product Team, Technical department and Sales department to ensure product-market fit
●	Meet planned KPIs and improve key metrics: CAC, ROMI, LTV
●	Organizing company conferences and major events

Qualifications:

●	5+ years of experience as a Head of Digital Marketing, or CMO in a B2B  Company
●	Demonstrated practical experience in omnichannel marketing
●	Solid hands-on experience with Google/Meta/Linkedin/Twitter ads campaigns
●	Excellent communication, collaboration, and project management skills
● Strong analytical and data-driven decision-making skills.	
●	English — at least upper-intermediate