Position: PPC Specialist
Company: Techstudio
Experience required: 3y
Category: Marketing
English level: upper
Published: 2020-05-01T00:00:00+03:00

Job Description
The PPC Specialist is responsible for promoting and driving the sales of a company’s goods and services.

Analyze keyword search volumes to identify strong keywords for campaigns;
Monitor competitors pay per click campaigns and report keywords being targeted;
Lead generating and Google Ads. & Bing Ads. managing for companies sites. 
Analyze return on investment of all PPC campaigns;
Maximize return on investment for allocated pay per click budget;
Run A/B split tests with pay per click wording to establish the best click through rates;
Allocate budget for remarketing and analyzing ROI;
Use Google analytics to ensure pay per click campaigns are targeting the optimum demographics;
Analyze the long-term needs of the marketing strategy and create reports on campaign successes to manager. Also outline any necessary changes to the digitalmarketing plan.
Develop campaigns, copy write, test landing pages and write development plans;
Collaborate with designers to produce creative ads for campaigns;
 Perform other duties and projects as assigned
Qualifications

Google Adwords certification
3+ year of experience in Marketing on the similar position 
Strong management and communication skills
Good knowledge of Google Ads. and Bing Ads.
 Google Merchant Skills
 Google Adwords, Google IQ certification.
 Skills for creating HTML 5 banners
English level: upper-intermediate
Experience with Programmatic ad tech is a big plus
Russian level: fluent