Position: Lead Generation Specialist
Company: INCHKIEV
Experience required: 2y
Category: Lead Generation
English level: fluent
Published: 2023-08-01T00:00:00+03:00

Objective: To identify, engage, and cultivate leads within the pharmaceutical industry, driving growth and supporting the agency's marketing and sales objectives.

Responsibilities:
•	Research and Identify Targets: Utilize various tools and methods to identify potential leads within the pharmaceutical sector, including pharma marketing specialists, innovation and digital, businesses excellence.
•	Content Distribution: Share and promote relevant content such as webinars, and blog posts to engage potential leads.
•	Social Media and Professional Networking: Actively engage with industry professionals on platforms like LinkedIn, participate in relevant groups, and build relationships.
•	Email Campaigns: Design and execute targeted email campaigns, personalizing content to resonate with the identified audience.
•	Event Participation: Represent the agency at conferences, and industry-specific events to network and generate leads.
•	Compliance: Ensure all lead generation activities comply with industry regulations and standards.
•	CRM Management: Utilize CRM tools to track and manage leads, ensuring timely follow-up and nurturing through the sales funnel.
•	Analytics and Reporting: Monitor and analyze the performance of lead generation efforts, providing regular reports and insights to optimize strategies.
•	Collaborate with Sales and Marketing Teams: Work closely with other departments to align strategies and ensure a cohesive approach to lead generation.

Qualifications:
•	Bachelor's degree in Marketing, Business, or related field.
•	2+ years of experience in lead generation, preferably within the pharmaceutical or healthcare industry.
•	Strong understanding of the pharmaceutical landscape and key stakeholders.
•	Proficient in LeadGen and CRM automation tools, email marketing platforms, and analytics tools.
•	Understanding of lead generation methodologies, tools, and best practices
•	Excellent communication and networking skills.
•	Ability to work independently and collaboratively within a team.
•	Perfect written and speaking English.

Key Performance Indicators (KPIs):
•	Number of qualified leads generated.
•	Conversion rate of leads to opportunities.
•	ROI on lead generation activities.
•	Compliance with industry regulations.
•	Satisfaction and feedback from internal stakeholders.

Note: This role requires a strategic thinker with a proactive approach, capable of understanding the unique challenges of the pharmaceutical industry and leveraging various channels to generate high-quality leads.