Position: Head of marketing
Company: SANDBX
Experience required: 5y
Category: Marketing
English level: fluent
Published: 2021-02-01T00:00:00+02:00

AmazingDoc is a new mobile platform that provides various tools to connect USA healthcare providers with their patients, enabling easy access to professional help via simple and convenient messenger interface, integrated reminders, built-in scheduling and payment solution. Best part - it’s free to use for both doctors and their patients. Learn more: https://amazingdoc.com  

Head of Marketing will manage our marketing strategy, create scalable lead generation channels, adjust product positioning, messaging and communication. 
He/she will supervise a digital marketing manager and a number of task-based contractors. 

**What you will do:**
- Craft a powerful story that would resonate well with our Ideal Customer Profile across a variety of marketing channels
- Drive product messaging and positioning 
- Together with Sales team, create, own and drive lead generation strategies 
- Create and execute digital marketing strategy to generate sales leads 
- Lead and execute all digital marketing campaigns 
- Increase product landing engagement using different tools such as videos, case studies, white papers, blog posts, etc.
- Devise tactics to drive traffic to the product landing, track conversion rates and make improvements
- Collaborate on effective content marketing strategies and maintain a calendar of content distribution around the product - continuously optimize it for better results. 
- Design an effective content marketing strategy, manage day-to-day content creation, editing and promotion
- Optimize and continuously improve the website according to the latest SEO standards
- Execute Email Marketing campaigns from content creation to campaign automation and analysis

**Requirements:**

- Experience in creating a flow of customers through inbound channels for B2B/SaaS/B2SME companies
- Practical knowledge of working with various digital marketing channels: SEO|SEM, PPC, Email, Social and Online Media, Video, Content
- Experience in creating and launching product campaigns in USA
- Hands-on experience in content management & content creation
- Solid knowledge of website analytics tools (e.g., Google Analytics, etc.)
- Excellent written and verbal English 
- Result-oriented, positive “can-do” and “will-do” attitude

**Will be a plus:**

- Product launch experience on a new market
- Influencer marketing