Position: CRO Manager
Company: Clario
Experience required: 3y
Category: Marketing
English level: upper
Published: 2022-02-01T00:00:00+02:00

**What you will be doing**

• Manage key conversion points on the web (home page, commercial pages, blog) with lead-to-customer conversion growth as a goal.
• Lead the strategy and execution of conversion rate optimization efforts (focus on organic traffic).
• Develop project roadmaps, testing plans and initiatives that improve website conversion.
• Analyze data to identify opportunities for testing and site optimization: surface problems, establish benchmarks, and measure improvement.
• Manage content contributors like copywriters, UX experts, designers, compliance officers, web-developers for leading on-going CRO process for organic traffic.
• Conduct competitive analysis to use for benchmarking purposes.
• Collaborate with cross functional teams to lead creative brainstorm sessions.

**What you need for this position**

• You enjoy creating tests, optimizing conversion funnels and truly love data.
• You have 2+ years experience with website/web conversion optimization
• You have expertise using web analytics (e.g.: Google Analytics, Hotjar etc.) to measure and analyze conversion funnels, drop — offs, and other key metrics.
• You speak and write English on upper-intermediate level
• You have strong experience driving A/B testing and page optimisation
• You have experience and understand the best practices of web UX
• You have a strong customer-centric focus as a default lens
• You have understanding of growth marketing principles as well as SEO
• You are highly motivated, well organized, capable of leading test implementation from concept through execution and able to communicate status and results effectively