Position: Product Marketing Manager
Company: Skylum
Experience required: 3y
Category: Marketing
Published: 2022-01-01T00:00:00+02:00

As a Product Marketing Manager, you will be responsible for the growth and development of the Luminar X membership, as well as work with the current user base to grow the expansion revenue. 

You must be resourceful, highly motivated, and possess exceptional project and organizational skills that operate effectively in a deadline-driven environment.

We work in a highly collaborative, creative environment that values each team member’s contribution toward delivering high-quality projects. You will become a part of the Product Marketing team at Skylum with a direct report to the Head of Product Marketing.

Requirements:
- 3+ years of Product / Product Marketing experience
- Solid experience of A/B tests managing and analyzing its results
- In-depth understanding of digital marketing channels
- Experience with data analysis
- Proven success developing product marketing plans, messaging, and strategies
- Highly motivated self-starter who thrives working in a complex and diverse environment
- Customer-focused
- Highly effective communication and collaboration skills
- Outgoing personality who presents themselves professionally in appearance and behavior
- Ability to work cross-functionally and involve team members to drive results
- Ability to adapt and respond to changes and requests with quick turnaround
- Level of English: Upper-Intermediate or higher;

In this role, you will be responsible for:
— End-to-end ownership of Luminar X membership growth and development: 
Hypotheses testing to improve current metrics;
Inbound marketing (content strategy, email and advertising campaigns, in-app communication etc.);
Interview our customers to develop personas etc;
Craft Luminar X positioning and messaging;
Improvement of current pricing and monetization strategy;

— Development and management the roadmap of marketing campaigns across owned and paid marketing channels to drive current users LTV (repeated purchases);
Сonduct thematic sales campaigns (Black Friday Sale, Holiday Offer etc); 
Lead the in-app and marketplace revenue growth;
Be in charge of Luminar Neo and Luminar X communities strategy development;
Current user experience improvement in collaboration with the product manager and support team;

— Strategy and implementation of new services or products that will drive an expansion revenue: 
Go-to-market plan conduction;
Market analysis (competitors, opportunities, potential customers and their demands etc);
Build an effective roadmap to prioritize important features properly
Product presentations and other marketing materials preparation;

What we offer:
For personal growth:
- A chance to work with a strong team and a unique opportunity to make substantial contributions to our award-winning photo editing tools;
- An educational allowance to ensure that your skills stay sharp;
- English and German classes to strengthen your capabilities and widen your knowledge.
For comfort:
- A great environment where you’ll work with true professionals and amazing colleagues whom you’ll call friends quickly;
- The choice of working remotely or in our office space located on Podil, equipped with everything you might need for productive and comfortable work.
For health:
- Medical insurance;
- Twenty-one days of paid sick leave per year;
- Healthy fruit snacks full of vitamins to keep you energized.
For leisure:
- Twenty-one days of paid vacation per year;
- Fun times at our frequent team-building activities;
- Corporate events at least two times per year.