Position: PR and Content Manager
Company: Frontrunners
Experience required: 2y
Category: Marketing
English level: upper
Published: 2022-09-01T00:00:00+03:00

This role is responsible for the strategy and execution of our global PR, content, and social media goals.

**Key responsibilities:**

- Establish the framework that holds our content to a high bar of clarity, effectiveness, and style and ensures that all content is on-message, on-brand, and optimizing its full potential.
- Research audience insights, keyword research, and messaging themes and build a content plan together with the Communication team.
- Collaborate with Communication team on a wide variety of content, including blog posts, best practices and how-to pieces, white papers, articles, corporate marketing copy, guides, scripts, social content, and more.
- Lead and support in the execution of PR and outreach campaigns that generate a buzz for our target audience.
- Lead on media relations, performing outreach to journalists, bloggers, influencers and other media outlets in Web3 media space.
- Network and build relationships with journalists, influencers and bloggers
- Monitor progress of campaign activities, understanding and reporting on activities and their effectiveness, including analysing media coverage.
- Managing campaign budgets.
- Manage media inquiries and interview requests.
- Keep up to date with the current best practices for PR and outreach, as well as industry news and developments.
- Coming up with new ideas on how to increase brand awareness.


**About you:**

- 2 or more years of demonstrated experience in content marketing and PR.
- Able to provide examples of PR and outreach worked on.
- Excellent writing skills, knowledge of grammar, and an ability to adapt the tone of voice to suit different audiences.
- Outreach skills - knowledge of how and when to pitch stories to journalists, influencers and other media outlets.
- An understanding of the theory behind PR and outreach, SEO, social media, email marketing, and content marketing.
- An innate curiosity and enthusiasm to discover and learn about new areas.
- The desire to create the best possible work to the highest standard.
- Able to manage your own workload and lead strategies from inception to completion and thrive in a fast-paced environment.
- Knowledge of the Web3 industry is a big plus!


**What’s in it for you:**

- Great opportunities for personal and career growth.
- Challenging goals.
- Minimum bureaucracy, maximum independence
- Budget for conferences, seminars, and training that will help you grow as a professional
- Flexible working hours
- Office/remote work
- Medical insurance, paid vacation, and sick leaves