Position: Digital Marketing Specialist
Company: Dev.Pro
Experience required: 3y
Category: Marketing
English level: intermediate
Published: 2022-02-01T00:00:00+02:00

Dev.Pro has high-scale projects in POS, restaurant business, blockchain, and other domains — the companies we partner with make trillions of dollars and work with world-leading brands, such as Taco Bell and Burger King. What's in it for you: 
• Contribute to the company with ambitious goals: we have over 750+ specialists on board and plan to double in 2022
• Grow together with the company and marketing team, opportunity to grow into a Head of Digital

**Qualifications and experience:**
• 3+ years' experience in digital marketing, preferably in the IT domain (SaaS, service providers)
• Prior experience in a similar role and experience in team-leading or coordinating external contractors/agencies
• Proven experience in lead generation, specifically using content-driven, omni-channel digital marketing methods
• Hands-on experience in handling inbound website traffic: de-anonymising visitors, tracking returning visitors, encouraging call to action for conversion of visitors into leads
• Strong understanding of key SEO principles and content development practices
• Experience with Google products (analytics, tag manager, search console, adwords, etc.), and social media platforms (LinkedIn, Facebook, Twitter, etc.)
• Ability to work with different digital tools, such as Ahrefs, Hotjar, SE Ranking, HubSpot and similar
• Experience with marketing automation and email marketing with HubSpot, Marketo or similar
• Intermediate+ English level

**Key responsibilities:**
• Coordinate with SEO specialists on website optimisation and content marketing to increase search engine indexing and ranking
• Execute advertising campaigns across multiple ad channels (Google, Bing, LinkedIn, Facebook, etc.). Coordinate external specialists and agencies
• Maintain company profile pages on SMM platforms (Linkedin, Facebook, etc.).
• Identify relevant media channels/platforms, negotiate collaboration, establish business relations with media partners and launch campaigns
• Collaborate with the content team to optimize messaging and landing pages (including A/B testing, competition keyword updates, creative copywriting, etc.)
• Develop and optimize marketing email campaigns, including trigger emails and sequences
• Leverage data from various analytic tools (GA, Adwords, Ahrefs, Hotjar, etc.) to provide insights, and optimize promo campaigns
• Track marketing KPIs and prepare performance reports on advertising activities and marketing campaigns
• Supervise integration and operations of HubSpot Marketing Hub as a key CRM tool for marketing and sales coordination

**Our benefits:**
✅ Professional and personal growth: ability to shift your career path, access to English courses, online training programs, webinars, and workshops
✅ Healthcare: healthcare medical insurance and healthcare kit (gym, sports nutrition etc.)
✅ Fun online activities and team-building events
✅ 18-20 paid time-off days per year, 5 absence-due-to-illness days and 60 days of extraordinary medical leave per year