Position: Marketing PPC specialist
Company: Datascopum
Experience required: 2y
Category: Marketing
English level: upper
Published: 2023-03-01T00:00:00+02:00

We are seeking a highly skilled PPC Specialist to lead our marketing team. As our PPC Specialist, you will be responsible for managing and optimizing our paid advertising campaigns as well as defining what will be our core channels. You will work closely with designer and product owner. The ideal candidate will have a strong understanding of PPC best practices and be able to demonstrate a track record of success in optimizing campaigns for ROI.

Responsibilities:
- Develop and execute PPC advertising campaigns in chosen platform (e.g. Google Ads, Facebook Ads)
- Research and adapt creatives, funnels
- Collaborate with designer on generating new creatives
- Monitor and optimize campaigns for cost-efficiency and conversion rates
- Collaborate with product owner and designer to develop effective Ad copy and landing pages
- Stay up-to-date with the latest Ad trends

Requirements:
- Proven experience as a PPC Specialist or similar role
- In-depth knowledge of Google Ads, Facebook Ads
- Experience with keyword research and analysis tools
- Strong analytical and problem-solving skills
- Excellent communication and teamwork abilities