Position: PR Outreach Specialist
Company: TextMagic
Experience required: 3y
Category: Marketing
English level: fluent
Published: 2021-10-01T00:00:00+03:00

We are a highly successful SaaS company that specializes in business SMS and are seeking an experienced Digital PR Outreach Specialist to help us extend the reach of our brand online.

COMPANY OVERVIEW:

Currently, TextMagic provides a popular SMS text messaging service used by businesses worldwide (USA, UK, Canada, and Australia). The tool makes sending notifications, alerts, reminders, confirmations, and SMS marketing campaigns easy.

We already have tens of thousands of users, and there is a huge opportunity to expand our SaaS product portfolio to serve this cohort — and further grow our customer base.

JOB OVERVIEW:

Digital PR is an important way to establish your company as a respected player in your industry and make a splash in terms of brand awareness.
Digital PR is a strategy that involves outreaching to bloggers and journalists to get coverage on relevant websites.
Digital PR focuses on major news outlets and respected established websites. Just as traditional PR gets the word out in the traditional media about your company, digital PR does the same online. It’s one thing to be mentioned on a niche industry website – and something entirely different to be discussed on Forbes, or Inc., or HuffPo.

OUR PLANS:

We need to map out all our PR opportunities, make a list of publications, list of possible awards;
We are interested to publish on reputable tech, business, startup-related websites, and online publications:
some press releases,
stories about our company, CEO, and other team members,
some company news and achievements,  
new features announcements

RESPONSIBILITIES:

Establish and maintain relationships with key influencers, bloggers, and journalists.
Conduct outreach to promote campaigns to the press.
Outreach and follow-up.

NECESSARY SKILLS & QUALIFICATIONS:

3+ years experience in a similar role such as Digital PR or Outreach.
Have good PR and digital knowledge.
Be hardworking and willing to learn.
Have an excellent eye for detail and have a dogged determination for getting results.
Be proactive.
High level of initiative and ability to work with minimal supervision.
Time management and priority management skills.
Strong English language skills.
A creative yet practical mind.
Qualification in Communications, Marketing, Public Relations, or a related field.
Ahrefs, SEMrush, Buzzstream tools knowledge.

We want to get featured on such sites like:

Businesswire, Bloomberg, Marketwatch, Forbes, Businessinsider, Makeuseof, and the like.