Position: Digital Content Specialist
Company: RocketRoute
Experience required: 2y
Category: Marketing
English level: upper
Published: 2022-04-01T00:00:00+03:00

**Requirements: **
•	Experience in content marketing – 2 + years
•	Upper-intermediate. Confident in written and spoken English. 
•	Experience in leading content for social media, websites, press releases, newsletters, brochures and more.
•	Strong copy-editing skills with an eye for detail 
•	Experience with running paid Ad Campaigns and lead generation across social platforms 
•	Familiar with content related practices for SEO, ASO, keyword research, and placement 
•	Basic knowledge and understanding of web analytics tools (Google Analytics, Google Trends, Hotjar or similar) 
•	Hands-on experience in using content management platforms such as WordPress  
•	Ability to work through problems as they arise and be a team player 

**Responsibilities**: 
•	Produce a variety of engaging industry leading content for social media, websites, press releases, newsletters, brochures and more 
•	Write clear and concise content featuring product value, features and benefits  
•	Develop and implement a social media marketing strategy, aligned to the overall go to market agenda, showing visual style and content plan 
•	Maintain social media platforms across all brands (FB, LN, TW, Instagram) Engaging with comments, messages, posts etc, across all social platforms 
•	Analyze social media metrics across all brand channels, and develop a strategy for improvement to increase traffic and engagement  
•	Conduct keyword searches, paid ads and analysis across all brands 
•	Create and maintain metrics and analysis on key competitors within the industry  
•	Conduct regular monthly audits and reports across all channels, monitoring and editing expired or inaccurate content 
•	Collaborate with graphic designers and marketing team to produce engaging visual content 
•	Work closely with product, sales and operations support teams to improve communications across all channels