Position: Product Marketing Manager
Company: BetterMe
Experience required: 1y
Category: Marketing
English level: upper
Published: 2020-12-01T00:00:00+02:00

**ABOUT YOU:**
— Experience as a Product Marketing Manager or similar role;
— Marketing experience of landing pages creation with sales purposes;
— Monetization-focused mindset;
— Focus on conversion rate optimization;
—  Deep knowledge of customer life cycle (awareness, acquisition, conversion, engagement, and retention);
— Working knowledge of web analytics tools;
— Ability to analyze complex data and deliver meaningful conclusions that can be turned into actionable decisions;
— Efficient collaboration with business and engineering teams;
— Excellent communication skills, ownership and proactive behavior;
— Upper-intermediate or higher level of English.

**YOUR IMPACT:**
— Interpret product details and turn them into benefits for the consumer;
— Improve CR to drive paying users;
— Develop and optimize multi-step sales and marketing funnels for optimal conversion rates and down-funnel metrics;
— Craft compelling messages across marketing channels (landing pages, ad campaigns);
— Drive competitive analysis and market research;
— Work closely with the design/marketing/product team to reach the company’s marketing goals.