Position: Email Marketing Director
Company: Web Scribble
Experience required: 5y
Category: Marketing
English level: fluent
Published: 2023-07-01T00:00:00+03:00

We are a dynamic organization focused on connecting job seekers with prospective employers. We are currently seeking an experienced and results-oriented Email Marketing Director to create and manage our email marketing campaigns targeting both employers we work with and job seekers we serve.

**Key Responsibilities:**

-Plan, develop, and execute email marketing campaigns to both job seekers and employers.
-Utilize HubSpot, Salesforce, and other relevant email marketing platforms to create targeted and personalized email campaigns.
-Regularly analyze campaign performance, conversion rates, and revenue generation using Google Analytics or similar tools, providing insights and recommendations for improvement.
-Write compelling copy for emails and landing pages, ensuring it is error-free and adheres to our brand's style guidelines.
-Collaborate with the design team to create visually engaging emails.
-Optimize email marketing strategies by testing and refining content, calls-to-action, timing, and frequency of campaigns.
-Ensure all email marketing campaigns comply with current email and internet privacy regulations.
-Work closely with other team members to achieve consistency across all marketing channels and campaigns.

**Required Qualifications and Skills:**
-Proven experience with email marketing, lead nurturing, marketing automation, and web analytics.
-Proficiency in email marketing platforms such as HubSpot, Salesforce, and Google Analytics.
-Strong knowledge of best practices for email marketing, including segmentation, dynamic content, testing methodologies, deliverability, and CAN-SPAM/privacy regulations.
-Excellent written English skills with the ability to write in a variety of styles, tones, and structures.
-Good spoken English with strong communication skills to effectively collaborate with a diverse team.
-Highly analytical with a natural curiosity to measure, test, learn, and iterate in order to get the best results possible.
-Demonstrated ability to manage and meet deadlines.
-Creative thinker with strong problem-solving skills.

If you are a creative thinker who enjoys problem-solving and has a passion for marketing, we would love to hear from you. Apply today to join our growing team.