Position: Data Analyst (Marketing Performance)
Company: Httpool
Experience required: 2y
Category: Business Analyst
English level: upper
Published: 2021-09-01T00:00:00+03:00

As a part of a dynamic international team that works across all strategic ad product initiatives. Your key responsibilities will include: 

To create and maintain an ongoing data and KPIs monitoring system
Reporting on key metrics, analyzing and interpreting trends on available analytics data
Configure tracking tools for each brand to find in-depth insights on customer journeys, funnel analysis, multi-channel attribution, etc.
Provide data-based actionable insights for the digital marketing team to optimize campaign strategies accordingly
Participate in digital marketing campaign performance analysis activities to ensure required reporting and dashboard requirements
Explore and examine data from multiple disparate sources (including creative assets)
Analyse data to spot trends and find correlations between different types of data
Prepare and distribute campaign performance reports for further analysis
Maintain multi-touch attribution and lead scoring initiatives.
Supporting the Client Partnership&Support department as a process expert
Resolving roadblocks to maximize team impact
Reviewing and performing root cause analysis of data errors and provides short-term and long-term solutions for issues
Providing direct client support, anticipating client’s needs and exceeding expectations related to the services being provided
Move the organisation towards predictive and prescriptive analytics
Translate data into decisions, meaningful interactions, and impactful business outcomes to drive our development and customer experience strategies
 
Core and Functional Skills and Knowledge

University degree in Mathematics/Statistics/Economics/IT or equivalent experience        
Excellent analytical capabilities including ability to research
Advanced working knowledge of Excel
Experience within the digital marketing sector is essential
Knowledge of Web analytics
Experience with Data Studio, Power BI, Tableau or any similar platforms
Knowledge of AdTech and/or Big Data technologies is considered as an advantage
Passionate about complex data structures
Strong analytical, problem solving and business judgmental skills
Comfortable working in English

Benefits

Work in a dynamic team in a fast-paced industry of an international company with multi-cultural teams around the world ranging from Argentina to Vienna to Hong Kong
Learn from the best:
Work with innovative tech solutions
Manage the most prestigious agencies and brands
Competitive salary, medical and dental insurance plans, classes of English etc.