Position: Content Marketing Manager
Company: DigitalSuits
Experience required: 2y
Category: Marketing
English level: fluent
Published: 2023-03-01T00:00:00+02:00

WHO WE ARE

DigitalSuits is a software development company with a startup development background. This expertise opens up to develop efficient solutions for businesses around the world.

We are a software solution partner for startups, small, and medium-sized businesses in the US, Canada, the UK, Israel, and more. Our main focus is E-commerce, SaaS solutions, and product development for Retail, Real Estate, and Insurance industries.

Over the last six years, we have been growing and developing our business. We have managed to increase our team from 3 to 50+ specialists, and keep growing.

ABOUT THE PROJECT

We welcome a Content Marketing Specialist to join our marketing team. At DigitalSuits, we focus on inbound marketing strategy to build a strong company brand in the target markets. One of the key development areas is content marketing to create unique, valuable content for our potential customers. By content, we mean not only texts but video and design images in cooperation with contractors. You will be on the front-line of marketing strategy — shape content strategy, engage with the audience, grow the database of subscribers and create engaging content.

We are looking for a specialist with 2+ year of delivering great content and distributing it across channels. If you are into storytelling, editing texts, organizing the whole process of content creation and you know how to achieve results — we would be happy to talk to you!

TECHNICAL KNOWLEDGE

- At least 2 years of experience in content marketing;
- Content management and planning;
- Content writing: lead-generation content, clear text, clear structure;
- Proven English writing and verbal skills C1+;
- Experience in measuring and analyzing existing content, competitors' research, content promotion;
- Editorial mindset and exceptional research skills;
- Experience in IT content marketing;
- Basic SEO knowledge;
- Basic knowledge of webpages creation;
- Basic knowledge of e-mail marketing.

RESPONSIBILITIES

- Create a content strategy or offer improvements to the current one;
- Create a content matrix and an editorial calendar;
- Edit and improve existing content;
- Research, design, and write content that educates our potential customers about software development;
- Distribute content across necessary channels;
- Monitor, report on, and analyze the performance of new and existing content;
- Collaborate with the marketing team members and contractors to coordinate multi-touch marketing funnels;
- Update content on a corporate website and corporate social media pages;
- Manage website content;
- Propose ideas to grow the blog audience;
- Write emails and newsletters for leads and clients;
- Work on link building strategy with other marketing team members.

WILL BE A PLUS

- Content creation for IT outsourcing company, startup, or product company;
- Experience with Google Analytics, Ahrefs or Semrush, HotJar, Hubspot, Mailchimp;
- Experience in SMM and PR;
- Understanding of the best SEO practices for website promotion;
- Understanding of customer journey map, lead-generation processes, and sales funnels.

WHAT WE OFFER

-Interesting and challenging tasks;
-Work in an innovative and ambitious company;
-Opportunity for growth and professional development;
-Competitive salary;
-Flexible working hours;
-PE accounting and support;
-Performance review every six months;
-18 working days of vacation and 10 paid sick leaves;
-Fully paid English classes;
-Individual annual training budget with an opportunity to visit paid conferences, training sessions, and workshops.