Position: CRM/Retention Manager
Company: Techiia Holding
Experience required: 2y
Category: Marketing
English level: upper
Published: 2022-01-01T00:00:00+02:00

We are a relatively young IT company at the market. However, it was created by experienced professionals who constantly upgrade their expertise in the field of design, development, marketing, HR and more.


We support and teach one another
Always seeking new challenges and knowledge
We are always open to ourselves and our customers
Our mission is to create perfect tools for those who want to make this world a better place

RESPONSIBILITIES:

Email marketing;
Drafting an email marketing strategy for payers portfolio;
Optimization of email marketing based on the results obtained;
Setting tasks for a copywriter, designer and layout designer;
Working with the database: replenishment, segmentation;
Analysis and reporting;
Own the Live Operations planning, clearly defining and setting up the in-product actions and promotions through the required tools;
Collaborate with the Product Manager & CMO to define the promotions and event strategy;
Define the communication strategy: work with marketing and Creative Designer on asset creation coordinate their localization and optimize their in-product display;
Analyze, report and continuously aim to improve all in-product actions against targets;
Benchmark and analyze CRM and Live ops best practices in the industry;
Interaction with other departments for joint campaigns.
REQUIREMENTS

Understanding the mechanics of retention and return of users on the product;
User segmentation;
Working with analytics;
Knowledge of email marketing;
Understanding the main criteria for the effectiveness of email marketing;
Creativity, independence, responsibility and the ability to work for the result;
Lively interest and knowledge of trends and technologies of Internet marketing in general and email marketing in particular;
Excellent analytical skills and full proficiency of Excel/PowerPoint;
Competent written Ukrainian, Russian and English.
WILL BE A PLUS

Basic knowledge of HTML;
Bachelor’s degree in Marketing, Economics or a related field; Master is a plus.
BENEFITS:

Professional education not only in Ukraine but also abroad;
Free corporate English language courses;
Corporate parties;
Health insurance and PE coverage after the probation period;
18 working days of paid vacation each year and paid sick leaves;
Cozy, comfortable and well-equipped office