Position: Marketing  Manager
Company: ElifTech
Experience required: 2y
Category: Marketing
English level: fluent
Published: 2022-11-01T00:00:00+02:00

We're looking for a creative, outgoing marketing operations manager to help drive our content marketing strategy and ensure our demand generation efforts are in sync with the rest of the marketing activities.

**Responsibilities**

- create and manage editorial calendars across various media platforms (blog posts, case studies, Medium, AWS, ABM, catalog platforms, SM);
- participating in the development and implementation of digital campaigns to increase the quantity and quality of web traffic and establish a strong, long-term web presence through various channels;
- take part in end-to-end demand generation programs with various channels like content creation, PPC, events, lead generation campaigns, etc.;
- edit and update promotional materials and publications;
- participation in content production and distribution;
- content development and delivery to the target audience (corporate pages in social networks, media resources, opinion leaders, blogs, etc.) to generate demand;
- identifying and managing relations with key customers to generate customer marketing opportunities (e.g., case studies, interviews, reviews, etc.);
- executing a program of generating customer and partner reviews on rating or crowd-sourcing platforms (G2, TrustRadius, Clutch, DesignRush, Goodfirms,  etc.).

**Requirements**

- 2+ years experience in digital marketing it IT ;
- experience in GTM/ GSC / GA / GMB / Data Studio / AdWords/ Meta Ads / Linkedin Ads;
- understanding of the software development process;
- strong copywriting skills using storytelling practices;
- written and spoken English – Advanced level;
- a proven track record in writing;
- team management skills;
- understanding of inbound and outbound strategies;
- sales and Marketing hypothesis testing.


**Will be an advantage:**
- experience with projects in the United States;
- experience with B2B segments;
- experience in developing creative campaigns and executing them across multiple digital channels;
- willingness to provide recommendations from the last place of work.