Position: Lead User Acquisition Manager
Company: Skylum
Experience required: 3y
Category: Marketing
English level: upper
Published: 2022-08-01T00:00:00+03:00

Responsibilities:
- Take complete ownership of paid advertising channels on all stages from strategizing, research, exploration, managing to analyzing and optimization including daily monitoring of campaign bids, account daily and monthly budget caps, and other metrics;
- Managing the Performance Advertising team, from daily operations to setting KPIs, OKRs and other relevant team goals;
- Managing the budget for advertising campaigns;
- Google Ads / Facebook Ads (not limited to) strategies creation including researching and analyzing market trends, advertising campaigns creation, analysis, monitoring, and managing;
- Non-stop A/B and multivariate testing of everything including banners, videos, creatives, landing pages, etc.;
- Analyzing and Reporting (daily, weekly, monthly, quarterly) including thorough conclusions and recommended next steps;
- Uncover consumer insights and deliver innovative ad campaigns;
- Coordinate the design, development, and content creation for all digital marketing channels;
- Communicating and collaborating with teammates across the whole company.

Role Requirements:
- 4+ years of experience in managing the advertising team / media buying (PPC/YouTube/Facebook etc.) for US/EU markets;
- Deep understanding of Google Ads and Facebook ad platforms.
- Skills in conversions tracking and funnel optimization;
- Hands on experience with paid advertising funnels;
- Experience with creating and launching video campaigns;
- Strong analytical knowledge. Hands-on experience with Google Analytics, Tableau, Excel is expected;
- Hands-on with setting up ad tracking, implement pixels, work with GTM and data layers;
- Strong team player;
- Experience with putting together creative briefs;
- Understanding of CRO & LPO.

Will be a great plus:
- Experience with managing six figure budgets for the advertising department;
- Experience with multi-channel attribution and multi-channel approach for performance advertising campaigns;
- Love for academia / theoretical marketing and data analysis;
- Passionate about Photography;
- Ability to catch the customer’s insight and transfer it into advertising campaigns.
 
What do we offer:
For personal growth:
- A chance to work with a strong team and a unique opportunity to make substantial contributions to our award-winning photo editing tools;
- An educational allowance to ensure that your skills stay sharp;
- English and German classes to strengthen your capabilities and widen your knowledge.
For comfort:
- A great environment where you’ll work with true professionals and amazing colleagues whom you’ll call friends quickly;
- The choice of working remotely or in our office space located on Podil, equipped with everything you might need for productive and comfortable work.
For health:
- Medical insurance;
- Twenty-one days of paid sick leave per year;
- Healthy fruit snacks full of vitamins to keep you energized.
For leisure:
- Twenty-one days of paid vacation per year;
- Fun times at our frequent team-building activities.