Position: Chief Marketing Officer
Company: BOSS Gaming Solutions
Experience required: 5y
Category: Marketing
English level: fluent
Published: 2021-05-01T00:00:00+03:00

**Requirements:**
• 5+ years experience in marketing.
• Being customer-centric.
• Set marketing goals and objectives.
• Plan, implement and manage marketing strategy.
• Contribute to the overall growth of the company.
• Review and manage content marketing strategy.
• Determine KPIs for marketing department.
• Keep the marketing budget in check.
• Track KPIs on a regular basis and present reports.
• Create and present the annual marketing plan and strategy.
• Use data and reports to make evidence-based decisions.
• Analyze the company's marketing strategy and suggest improvements.
• Stay up to date with the latest technology.
• Attend marketing conferences.
• Design, plan and execute effective marketing campaigns.

**Responsibilities:**
• Leading a team of capable and ambitious people and be responsible for the overall marketing strategy to land new propositions and grow consideration metrics for each relevant gaming product, along with acquiring new customers.
• Through having a deep understanding of our customers’ motivations, and business needs, you will work with the wider gaming marketing team and supporting agencies to create fully integrated marketing campaigns, that grow our market share
• You will be responsible for hitting key business targets, including the number and value of new customers acquired, and consideration of our brands within key audiences in the gaming market
• Through owning close relationships with our partners, you will develop new and innovative ways to communicate with existing and prospective customers to land marketing messages in a way that resonate, with a particular focus on digital channels
• Working across Bosscasino, Bootleggercasino & B2B marketing teams, you will find ways to create efficiencies across the business in order to deliver greater ROI on all activity.

**How you will do it…**
• You will have a track record of leading a team of people to work towards a common goal, providing challenge and inspiring each other along the way, and helping them to reach their full potential
• Through understanding of business performance and the industry landscape you will be able to make prioritization decisions with regards to use of budgets, effort and resource.
• You will have a deep understanding of all marketing channels and be able to ensure they work together to deliver the right message to the right audience in order to achieve the best possible cut through and ROI
• You will be experienced in developing and measuring the performance of ATL and BTL media plans, and have a track record of using different media channels both to acquire new customers and generate positive ROI from targeting existing customers to hit business targets
• As leader of a team that works with all areas of the business to outline the marketing strategy, strong communication skills and the ability to work in a collaborative way across many different functions are vital.