Position: Digital Product Marketing Lead
Company: Sembly AI
Experience required: 5y
Category: Marketing
English level: fluent
Published: 2022-06-01T00:00:00+03:00

Responsibilities:
- Creating, managing, and executing multi-channel campaigns leveraging SEO, content marketing, inbound marketing, and influencer marketing
- Development and implementation of a consistent brand strategy including the definition of style guides, brand guidelines, value propositions and the brand vision
- Identify replicable strategies and tactics that address pain points and convey product benefits to drive new customer acquisition – with an implement, test, and measure mindset
- Establishing closed-loop analytics with sales to understand how our activity turns into customers
- Identify additional marketing channels drive user registrations from these channels

About you:
- 5-7 years of experience in brand management and digital marketing
- Understanding of B2C marketing of innovative SaaS products with personal/professional/enterprise versions (think: monday.com, Slack, etc)
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Strong understanding and experience in SEO and content-based marketing, ability to manage multiple resources for content production and multi-channel marketing execution
- Excellent verbal and written communication skills in English
- Ability to thrive to achieve strategic goals in a fast-paced, startup environment
- Proven expertise and success in building the go-to-market strategy, target segmentation and fostering industry reputation to support the sales process
- Ability to work with a distributed team across multiple time zones
- Strong analytical and problem-solving skills. A proactive self-starter, demonstrating high initiative and critical thinking. Proven ability to think strategically, but with exceptional attention to detail

Our offer:
- Compelling and attractive salary, stock options
- Spot in our smart, creative, and highly motivated international team
- Participation in scaling of a great product across major English-speaking markets
- Training budget, paid time off
- Remote work from wherever you like

How we work:
Sembly AI has around 30 people spread over 3+ countries in different time zones. We are a distributed team, although we have offices in NYC and in Odessa, Ukraine.

We care more about the things you do rather than your set working hours. Most of us work Monday - Friday from 10:30 to 18:30 Kiev time, and ideally, you’ll overlap at least 5 hours with that. We try to be as asynchronous as possible but still feel that we need some “synchronicity” to work well

We value commitment, ownership, proactivity, transparency, and respect. We’re proud to have employees from different nationalities, genders, ages and backgrounds. We speak English and Russian.