Position: Marketing Manager
Company: SyncWords
Experience required: 5y
Category: Marketing
English level: upper
Published: 2021-11-01T00:00:00+02:00

**Who we are:**

SyncWords is at the forefront of captioning and subtitling automation for both real-time and pre-recorded content. We bring together experts from the broadcast, machine learning, and web design fields to create truly unique and innovative products. 

Since 2012 SyncWords has been a leader in the live captioning industry with a highly qualified team of professionals with NO corporate hustle, micromanagement, and old-fashioned hierarchy. Among our customers are Microsoft, Lionbridge, CBS, Kaltura, Warner Bros., and other industry giants. Pandemic made us even more robust and created new business opportunities. 

If you live and breathe marketing, we need to talk. We are looking for an experienced Marketing Manager eager to work on innovative products, with new markets, using new approaches. Our perfect candidate should be ready to develop and manage marketing programs in specific channels, support business objectives, lead acquisition, foster customer retention, execute business development, provide sales support, and advance brand building.
 
**Our Mission:**
To DOMINATE the localization industry by applying machine learning solutions.
To MAKE content and events accessible for the deaf and hard of hearing.
 
**Our perfect match for this position is skilled in:**

- 5+ years in B2B SaaS, preferably with EU/US markets;
- Strong marketing management skills. Responsible for running end-to-end marketing projects as required;
- Strong English skills (Upper Intermediate + level is a MUST);
- Good knowledge of the main digital lead acquisition channels and metrics;
- Experience in market analysis and competitor analysis;
- Understanding of sales pipeline and lead generation processes;
- Proficiency in Hubspot;
- Experience in building go-to-market strategies;
- Understanding of search engine marketing (SEM) and SEO principles;
- Knowledge of analytical tools, including Google Analytics, Hotjar, Ahrefs, and others;
- Paid lead acquisition skills. Strong experience creating campaigns in Google Ads, LinkedIn, Facebook;
- Email marketing. Experience in creating engaging newsletters to nurture and activate database, testing content to different target audiences, and optimizing delivery;
- Event marketing. Experience in events lead generation and promotion (webinars, etc.)
- Writing. Be able to manage writers, organize the content strategy including social posts, SEO articles and other marketing copy; Be able to write yourself if needed.
 
**Responsibilities:**

- Running and scaling outbound lead generation in different channels;
- Growing inbound channels through content marketing and other approaches;
- Deploying successful marketing campaigns and own their implementation from ideation to execution;
- Establishing positioning, identifying target audiences, and developing marketing plans with specific objectives across different channels and segments;
- Leading the execution of marketing programs from start to finish, leveraging internal support and driving collaboration;
- Analyzing customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies;
- Creating, maintaining, and conducting analytics reporting across multiple platforms and extracting key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics;
- Experimenting with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis;
- Developing and managing the marketing department's budget;
- Interviewing, hiring, and training marketing staff members.

**Join the SyncWords team and you can expect:**

- A job on the frontline of a fast-growing tech vertical
- Products that REALLY matter!
- A stable environment in a bootstrapped company
- Experienced colleagues who are ready to share knowledge and are open to feedback
- A fantastic culture - open communication, great work/life balance, high performance, and friendly work environment
- We hire for the long term!
- Hybrid or remote form of work from 11a.m. to 7 p.m.
- Competitive salary
- Paid holidays/sick leaves
- Fresh fruit, snacks, coffee, tea & lunch is supplied daily
- Corporate parties, workshops, ski trips, and beach parties.
- Allowance for professional development and more!
- A spacious 2 floors penthouse office located in a nice neighborhood of Kyiv, 10-min walk from Polytechnic metro station. A cozy lounge terrace with a bbq and a view of the downtown.

If we’ve suitably whetted your appetite and you think you’ve got what it takes – skills and character – get in touch. We’re waiting for your resume.