Position: Specialty Campaign Manager/Lead Generation Specialist
Company: Intetics
Experience required: 1y
Category: Marketing
English level: upper
Published: 2023-01-01T00:00:00+02:00

Intetics Inc., a leading global, 27 years “young,” technology company providing custom software development, distributed professional teams, software product quality assessment, and “all-things-digital” solutions, is looking for talented Marketing Specialist to join the Digital Marketing team.

**The Specialty Сampaign Manager** will research, develop, execute, and monitor marketing programs across a variety of channels. The work includes researching the market, analyzing Tech trends and platforms to help define the organization's marketing strategy, and providing tools to best reach the target market and increase lead generation. Marketing specialists will be responsible for lead generation platform analysis, creation of marketing materials for launching Marketing Campaigns, the coordination of events such as trade shows or conferences. And prepare analytics reports.

**Main functionality:**
•	Website inbound message processing (all, including advertising and career ones), lead validation, & phone call distribution
•	Directory submission and Backlink building
•	Job boards tracking
•	Financial sites tracking
•	3rd party lead generation agencies search, evaluation, and management
•	Events marketing campaign coordination (+QA webinar)
•	Analytics on the job done 
•	Souvenirs production 
•	Marketing materials and presentation 


**Requirements:**
•	A minimum of bachelor’s degree in digital marketing or economics.
•	At least 1,5 years of prior Marketing experience, preferably at an enterprise-level organization, specialized on IT/Custom Software Development.
•	Experience building complex performance-based marketing programs and reporting on the results.
•	Exposure to digital and direct response marketing: experience working with various digital marketing tools, including targeted display, SEO, SEM, SMM, websites, mobile, and analytics.
•	Experience working with any CRM system, Google Suite and Analytics, Facebook Ads Manager, iSpionage / SEMRush / Moz.
•	Communication skills and ability to find decision-makers, influencers and interact with them.
•	Hands-on experience with Marketing Analytics, Lead Generation and related tools. Experience with and knowledge and understanding of all major tools.
•	Experience with marketing and Ads budget management.
•       English from Upper Intermediate
•	Competence as a creative writer with an eye for great emails, presentations, landing pages, marketing materials.
•	Competency and consistency with Microsoft applications including Teams, Word, Excel, PowerPoint, and Outlook.