Position: Marketing Specialist
Company: IT Delight
Experience required: 2y
Category: Marketing
English level: upper
Published: 2022-07-01T00:00:00+03:00

PowerSync is a Digital Agency who has helped, eCommerce companies from around the world check tricky items off their tech wish list since 2011. They enterprise-grade custom software development, scalable solutions and Magento (Adobe Commerce) and Salesforce expertise to help merchants scale their operations globally.

Required skills:
- 2+ years experience in Digital Marketing and experience in IT.
- Good knowledge of marketing tools: Google Analytics, Google Search Console (Webmaster Tools), SEMrush, SimilarWeb, Ads Managers, Google Ads, etc
- Strong knowledge of search engine algorithms and ranking strategies
- Experience in e-mail marketing.
- Following current trends in the development of SMM strategy
- Ability to independently customize Instagram / Facebook / LinkedIn marketing campaigns.
- Lead generation skills;
- Lead scoring experience;
- Prospect qualification experience;
- English: Upper Intermediate.

Personal skills:
Proactive communicator who requires minimal oversight and guidance post onboarding.
- Creation and documentation of marketing process standards (create new, update existing);
- Researching and analyzing market trends and competitors;
- Overseeing marketing campaigns;
- Tracking effectiveness of marketing campaigns and reporting findings to the executive team;
- Looking after the budget of the marketing department and making sure the budget spend is delivering a return on investment;
- Managing the design and production of promotional materials, such as websites and brochures;
- Build a content strategy and plan for all social channels to grow followers (LinkedIn, Twitter, and YouTube channels);
- Track customer engagement and look for ways to increase MQL (Marketing Qualified Lead);
- Manage, and maintain email drip automation, look for ways to grow email marketing lists;
- Work with Product PMs/Dev Team to track and compile marketing emails with product release notes.

Will be a plus:
- Nice to have experience ClickUp, Confluence, Slack, ActiveCampaign

We offer:
- Flexible schedule: you may start your work as comfortable for your time;
- Long-term employment with flexible 20 working-days vacation;
- No bureaucracy and time-tracking systems;
- Stable and timely payroll;
- Support of professional development.