Position: Copywriter
Company: Red Rocket Software
Experience required: 1y
Category: Marketing
English level: fluent
Published: 2022-09-01T00:00:00+03:00

1. Qualifications and skills:

-Advanced English
   -Ability to write in a quality English free of grammatical or spelling errors
   -Usage of native English words, phrases and phraseologisms
   -Keep the writing style:
         -insightful, but not nerdy 
         -conversational, but not slangy
         -clear, but not boring
-Experience in writing content for IT (web, mobile and other software development types) & B2B content creation experience
-Portfolio with both short and long texts (social media posts, emals, acticles, social media personalised messages)
-Familiarity with business development and sales process
-Basic SEO knowledge 
-Analytical yet creative mindset
-Proactiveness

2. Responsibilities:
    2.1. Existing to-do list:
    - Sales and cold outreach content creation:
           -Creation of human-oriented campaigns for various business target groups

    - Marketing materials content creation:
           - Creation of company presentations & supprotive materials
           - Creation of case Studies
           - Creation of blog articles

    - Website updates:
           -  Building content for website and blog posts to the desired keyword and SEO strategy

    - Social Media (LinkedIn):
           - Writing page posts according to the chosen niche.
           - Writing articles for different areas.

2.2. Ongoing activities:

- Collaborate with the product, design, tech and founding team to create the content to demonstrate company’s expertise in variety of areas: eCommerce, web3, FinTech, Education, SaaS and other target groups.
- Research and report on keywords & suggest optimizations of the content in accordance to approved SEO strategies.
- Researching and understanding the target audience needs through online searches, interviews with subject matter experts and other studies
- Collaborate with the design team and developers on blog posts illustrations and site optimization.
- Support lead generation and sales development representative teams with personalised content and schedule of posts according to the agreed ‘warmup’ strategies
- Report on monthly content performance and the marketing results on a monthly basis. 
- Continuously search and implement for new ideas to improve content performance and better target users’ needs. 

3. Learning and Development:
- English lessons
- External mentor and coach program
- Professional books