Position: Marketing Specialist
Company: Engenious
Experience required: 3y
Category: Marketing
English level: upper
Published: 2023-06-01T00:00:00+03:00

Who we are:
Engenious is a team of dedicated developers, designers, and engineers who strive for perfection in every move they make. We mostly work with mobile application development, and our expertise is rather narrow since we go for quality over quantity. We embed the most thrilling ideas in the software and take on any interesting or challenging task. This is why our clients are market leaders like Grammarly and Apple.  So, if you have sharp enough skills and the desire to show them in action, we trust you would make a great addition to our team!

Open Role:
We are seeking a skilled and creative Marketing Specialist with 3 + years of experience to join our team and play a key role in driving the marketing strategy and execution for our online university. As a Marketing Specialist, you will be responsible for developing and implementing effective marketing campaigns to attract and engage our target audience, ultimately increasing enrollment and brand awareness. This is a dynamic and exciting opportunity to contribute to the growth of our online school and make a meaningful impact in the IT education sector.

What will you do?

 - Marketing Strategy Development:
Collaborate with the team and senior management to define marketing objectives and develop comprehensive marketing strategies for the online university
Conduct market research and competitor analysis to identify target audiences, market trends, and opportunities for differentiation.
Define key messaging and positioning for the university, ensuring consistency across all marketing channels.

 - Campaign Planning and Execution:
Plan and execute multi-channel marketing campaigns to promote the online courses including email marketing, social media, content marketing, SEO/SEM, and paid advertising.
Develop creative and engaging content for various marketing channels, such as blog posts, social media posts, website content, and email newsletters.
Manage the production of marketing materials, collaborating with designers, writers, and external vendors when necessary.

 - Digital Marketing and Online Presence:
Optimize the online presence by managing the website, ensuring it is user-friendly, up-to-date, and search engine optimized.
Monitor and analyze website traffic and user behavior using web analytics tools to identify areas for improvement and implement optimization strategies.
Implement and manage digital advertising campaigns across platforms like Google AdWords, social media advertising, and display advertising.

 - Lead Generation and Conversion:
Develop and implement lead generation strategies to attract prospective students and convert them into enrolled students.
Collaborate with the admissions team to ensure a seamless lead nurturing process and maximize conversion rates.
Track, measure, and report on campaign performance metrics and KPIs to evaluate marketing effectiveness and make data-driven recommendations for improvement.
 
- Brand Management:
Ensure consistent branding and messaging across all marketing materials and touchpoints.
Develop and maintain brand guidelines and ensure compliance with brand standards.
Monitor online reputation and actively engage with the online coding community to build brand credibility and foster positive relationships.


Skills, Experience and Role Expectations:
Proven experience of 3+ years as marketing specialist or similar role
Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social media, email marketing) and market research methods
Demonstrable experience in marketing data analytics and tools (previous marketing strategies and results)
Analytical mindset with the ability to track and measure campaign performance and derive actionable insights.
Strong project management skills with the ability to prioritize and manage multiple tasks and deadlines.
Solid computer skills, including GSuite and Microsoft Office, marketing software (Adobe Creative Suite & CRM) and applications (Web analytics, Google Adwords etc.)
Well-organized and detail oriented
English level: Strong B2+
Exceptional communication and writing skills

Would be a huge plus: previous experience in educational area

Our benefits:
Flexible & remote job
Paid vacation and sick leave
Development opportunities in any IT direction
Fun and friendly team
Personal professional growth
Up to 100% reimbursement of the participation in core courses and conferences
Send us your CV and take a new step in your professional career!