Position: Senior marketing manager (B2B)
Company: Govitall
Experience required: 5y
Category: Marketing
English level: upper
Published: 2022-07-01T00:00:00+03:00

Professional requirements:

— Experience in designing and implementing a holistic marketing strategy

— More than 7 years of experience in marketing, building a brand, analytics

— Successful experience of managing team 5+ employees and marketing agencies

— Deep knowledge and understanding of digital marketing tools (SEO, PPC, Social Media Ads/Organic)

— Experience in building a brand (B2B preferred)

— Experience in working with US and EU target audiences

— Strong working experience with Analytics

— Data-driven Decision-Making

— Multi-tasking

— English: Advanced

Will be a plus:

B2B Marketing
Good knowledge of LinkedIn Advertising
Graphic/Motion Design Skills
Market Research Skills
Brand Management Experience
Responsibilities:

— Design and implement a marketing strategy

— Improve the customer acquisition cost (CAC) and Cost per Lead (CPL)

— Manage omni-channel marketing incl. Website, SMM, Email, Referral, Review Websites, Pay-per-click, etc.

— Generate Leads (MQLs) for the Sales Team from Organic and Paid Traffic Sources

— Design and execute upon the Content Marketing Strategy

— Results validation by data

— Budgeting & planning

— Manage a marketing team (in-house & outsourced)

— Regular communication & collaboration with the peers