Public procurement notice: Contract Notice
Published: 2019-11-20
Buyer: The Minister for the Cabinet Office acting through Crown Commercial Service
Country: UK
Contract type: Services
Procedure: Open procedure
CPV classification: 79200000 | 79210000 | 79212000 | 79340000 | 79341000
Estimated value: 6000000 GBP
Submission deadline: 2019-12-20
Award criteria: The most economic tender

Technical requirements: Crown Commercial Service (CCS) is seeking to establish a framework agreement for the provision of communication performance audit and analysis services for the Cabinet Office and all UK Central Government and the Wider Public Sector Buyers identified at Section VI.3) of this notice.
This framework will provide an independent performance, assurance and auditing function assessing services provided against call-off contracts which have been established by buyers under campaign solutions, communication services, research marketplace and media buying frameworks. This agreement is to further provide a vehicle whereby buyers can fulfil the requirements of any non-CCS agreements.
The full specification is set out in Framework Schedule 1 (Specification), which can be found in the eSourcing suite.
Bidders can bid for all lots. CCS will award places on individual lots or a combination of Lots 1 and 3 or Lots 2 and 3.
To ensure the integrity and independence of the services, successful suppliers will not be permitted to be awarded on both Lot 1 and Lot 2 of this framework. Bidders will inform CCS of their preference should they be successful in both lots as a result of this competition.
The supplier shall measure and validate the services provided under the CCS campaign solutions, communication services, research marketplace and media buying framework agreements and any other relevant agreements by assessing the effectiveness of the end-to-end supply chain including but not limited to: creative; production; owned platforms; agency operated data platforms; brand safety; earned media; social and paid media under these agreements in terms of both price, quality and effectiveness. The supplier shall benchmark services provided under the 3 CCS framework agreements and/or any other relevant framework agreement against the relevant market and submit recommendations to CCS and/or Buyers during the lifetime of the framework agreements.
The supplier shall audit media channels for both UK domestic and international marketing and communications activity for key central government departments, agencies and public bodies as listed here (i.e. Visit Britain, Home Office and Ministry of Defence) and wider public sector clients under the media buying framework agreement. The media channels which shall be audited are (but not limited to):
The framework term is for an initial period of three (3) years, with the option to extend for up to a further twelve (12) month period.
This lot of the communication performance audit and analysis framework agreement allows CCS and/or buyers to:
— identify opportunities and strategies for creative, production, social, media and overall campaign effectiveness,
The framework term is for an initial period of three (3) years, with the option to extend for up to a further twelve (12) month period.
The supplier shall provide market advisory services, which may be used in the planning and conduct of a business change.
The supplier shall provide thought leadership from a creative, production, social and media industry perspective that would enrich/enhance positive behaviours/attitude towards government and wider public sector communications.
The supplier shall provide advice and consultancy services to CCS regarding any marketing ecosystem business transformation/change programmes.
The framework term is for an initial period of 3 years, with the option to extend for a further 12 month period.

Eligibility requirements: Candidates will be assessed in accordance with Section 5 of the 2015 Public Contract Regulations (implementing the directive) on the basis of information provided in response to an Invitation to Tender (‘ITT’) registering for access.

Award value: 6000000