Public procurement notice: Contract Notice
Published: 2018-10-16
Buyer: Welsh Government
Country: UK
Contract type: Services
Procedure: Restricted procedure
CPV classification: 32320000 | 32321300 | 34928470 | 39154000 | 39154100
Estimated value: 16000000 GBP
Submission deadline: 2018-11-14
Award criteria: The most economic tender
EU fund: EU Fund

Technical requirements: A framework for delivering Welsh Government's communication and marketing requirements. The framework will be open for use by other public bodies.
Over the maximum 4 year period of the framework. The value of 16 000 000 GBP is the maximum anticipated spend on the framework. Please note however that, as this is a framework, the values provided are only estimates and cannot be guaranteed.
Production of materials which meet clearly defined marketing plans and communication objectives, capturing and delivering the required messages and working as part of integrated communications across media.
— design of exhibition and display materials, brochures, leaflets, direct marketing and promotional items, packaging, advertisements.
Designs will need to be bilingual and/or multilingual, taking into account different cultures, use of colour and localised design issues. All materials are required to meet Welsh Government brand and accessibility standards.
The purchase of advertising space would not be required under this lot as existing contracts cover this requirement.
The top 6 scoring bidders that pass the minimum threshold score at ITT stage will be awarded a place on this Lot of the framework. Where a number of candidates have equal scoring they will be awarded a place on the Lot of the framework and in such a circumstance this may result in more than 6 suppliers being awarded to that Lot.
Please note that the Client will seek EU funding in respect of some Contracts awarded under this framework. Please see specification for more information.
— all aspects of web design and build, to include information architecture, usability and customer-centric design, technical development and API integration across B2C and B2B sites. Specific CMS experience will be required including, but not limited to, the following platforms; Sitecore, Drupal, WordPress, and Alterian.
Expertise is required across all aspects of digital creative, including the development of “on brand” display advertising, email design, eBooks, interactive and multimedia materials as well as presentation creative. Suppliers are sought with expertise in all aspects of mobile application development, to include development of native and hybrid applications — across all major platforms.
The top 6 scoring bidders that pass the minimum threshold score at ITT stage will be awarded a place on this Lot of the framework. Where a number of candidates have equal scoring they will be awarded a place on the lot of the framework and in such a circumstance this may result in more than 6 suppliers being awarded to that lot.
Please note that the client will seek EU funding in respect of some contracts awarded under this framework. Please see Specification for more information.
Develop scripts/use existing scripts and producing highly polished outputs for broadcast, DVD/Video production, or web based clips. Services required will include taking static communication briefs and developing a script / storyboard to bring the concept to life.
Suppliers will need to be able to provide a full range service, providing cameramen, lighting, directors, editors and producers etc. filming in a number of formats HD etc. and have access to fully furnished editing suits with the relevant software utilised within the industry to deliver a variety of outputs. The ability to take existing footage formats such as DVD or HD tape and convert to different formats, such as Windows Media Files, QuickTime, MPEG. 3D animation is needed for a number of uses including customer presentations as well as in video productions. Consideration is required for transferring high resolution images from the animation for use within printed presentations and display material.
The purchase of airtime would not be required under this lot as existing contracts cover this requirement.


Award value: 16000000