Public procurement notice: Contract Notice
Published: 2022-05-27
Buyer: EIT Health e. V.
Country: DE
Contract type: Services
Procedure: Competitive procedure with negotiation
CPV classification: 72000000
Submission deadline: 2022-06-22
Award criteria: The most economic tender
EU fund: Horizon Europe

Technical requirements: Υπηρεσίες τεχνολογίας των πληροφοριών: παροχή συμβουλών, ανάπτυξη λογισμικού, Διαδίκτυο και υποστήριξη
Communication is the driving and overarching strategy which is properly connected to all elements of EIT Health. EIT Health wants to maintain and continue to develop its website to improve EIT Health"s positioning, visibility, and reputation.
The subject of the services is to provide development support to maintain the proper function of the website (https://eithealth.eu/) and to improve its performance, primarily through search engine optimisation (SEO) and user experience (UX) work.
In connection with these website-related services, the service provider shall also provide strategic consulting services related to brand strategy and messaging.
- Ad-hoc support as required to develop brand strategy and to write or refine core brand messaging, based on briefs from EIT Health detailing any changes to our strategic direction or activities.
- Ongoing SEO - to audit the technical SEO performance of the website and to create and implement a technical SEO strategy which will improve site speed, SEO visibility and ultimately drive more relevant organic traffic to the site to engage with our content. To feed into the content strategy created and executed by the External Communications Manager from an SEO perspective, including interpreting the impact of the latest algorithm updates.
- Ongoing content engagement - conduct of continual reviews of website content and advise on high performing and low performing content in terms of engagement and SEO performance. Make recommendations for optimisation which the External Communications Manager can implement.
- User experience - to continually monitor and identify areas of the site where user experience could be improved, developing, and executing a clear user experience strategy that can be tried and tested to ensure our audiences can quickly and easily navigate the content that is available, and to ensure the desired onwards journey onsite. The user experience should have the strategic objectives and the target audiences clearly in mind and represent the latest in UX design.
- Ongoing design - provide creative concepts in the form of wireframes for any new pages which EIT Health wants to be created, in line with branding guidelines, and execute the design and layout of all new pages.
- Ongoing development - continually utilise the latest and most appropriate technology to ensure that EIT Health can leverage a range of content formats and demonstrate innovation with the presentation of our organisation. Manage and implement the technical development (programming) and launch of any website restructure work or new content as identified by the ongoing user experience work.
- Ongoing analytics and reporting - maintain the set-up of Google Analytics, including adding goal tracking when required for specific projects. Feed into quarterly reports by reporting on key metrics and provide ongoing monitoring and recommendations for improvement where there are any dips in performance. Use a data-led approach to continually improve performance.
- Ongoing project management - provide clear proposals, specifications, KPIs, budgets and timelines to the EIT Health team and manage the feedback process with various stakeholders for any new website projects, as requested. To make use of project management software such as Trello to promote effective communication on projects.
- Ongoing development and maintenance - provide a clear proposal for a service package that will continually ensure the healthy functionality of the website including a proactive approach to implementing any necessary updates to avoid the malfunctioning of the website (i.e., browser updates), and regular checks of existing functionality (i.e., site speed, working links, imagery, and multi-media content function). Provide a clear process for rectifying any issues quickly and efficiently to mitigate any damage to the reputation of EIT Health.
- Paid advertising - provide strategy and execution, as needed, for ad-hoc paid advertising campaigns such as Google AdWords.
- Branding and corporate materials updates - to update logo design files as requested and undertake design work to update corporate materials such as banners, posters, brochures, PowerPoint slide decks and videos.

Eligibility requirements: The following documents (self-declarations, information, certificates and / or other supporting documents) proving the absence of grounds for exclusion and the fulfillment of the selection criteria must be submitted with the request to participate: (1) Self-declaration (pursuant to Section 123 (1) to (3) GWB) that no person whose conduct is attributable to the candidate or a member of the group of economic operators has been convicted, or a fine has been legally established against the economic operator, pursuant to Section 30 OWiG , for an offense against the codes as set out in the procurement and procedure description, section 4.1.2.3 (1) of the Procurement and Procedure Desription. (2) Self-declaration that the candidate has fulfilled its obligation to pay taxes, duties and social security contributions (§ 123 (4) GWB). (3) Self-declaration (on facultative exclusion grounds pursuant to § 124 GWB) that - neither the candidate's company nor any person whose conduct is attributable to the candidate has failed to fulfill its obligations under environmental, social or labor law when executing public contracts, - the candidate's company is not insolvent, insolvency proceedings or similar proceedings have not been instituted or opened for the assets of the candidate's company, the opening of such proceedings has not been refused for lack of assets, and the company is not in liquidation or has ceased its activity, - neither the candidate's company nor any person whose conduct is attributable to the company has been guilty of grave professional misconduct that calls into question the integrity of the company, - neither the company nor any person whose conduct is attributable to the company has entered into agreements with other undertakings which have the effect of preventing, restricting or distorting competition, - the entity has not materially or consistently fulfilled a material breach in the execution of a previous public procurement or procurement contract, resulting in termination, damages or similar legal consequences. (4) Self-declaration (pursuant to § 21 Schwarzarbeitsbekämpfungsgesetz - SchwarzArbG) that during the last three years neither the candidate nor its legal representatives have committed an offense against - § 8 (1) no. 2, §§ 10 to 11, - § 404 (1) or (2) No. 3 Book 3 of the Social Code (SGB III), - §§ 15, 15a, 16 (1) No. 1, 1c, 1d, 1f or 2 of the Temporary Employment Act (AÜG); or - § 266a (1) to (4) of the Criminal Code that led or might lead to an imprisonment sentence of more than three months or a fine of more than ninety days' pay or at least 2.500 EUR. (5) Self-declaration regarding the enrolment/registration number of the economic operator"s undertaking in professional or trade registers (if applicable).