Public procurement notice: Contract Notice
Published: 2020-07-02
Buyer: European Travel Commission/Commission Européenne du Tourisme
Country: BE
Contract type: Services
Procedure: Open procedure
CPV classification: 79340000 | 79342000
Estimated value: 1395 EUR
Submission deadline: 2020-07-20
Award criteria: The most economic tender

Technical requirements: Experience Europe Global Communication and Promotional Campaign: Framework Agreement for Content Production and Distribution
The purpose of this procedure is to conclude a framework service agreement with an experienced agency, able to provide content production (lot 1) and/or digital content distribution (lot 2) services for the destination marketing activities of ETC.
Under this framework agreement, ETC intends to develop and execute a global destination communication and promotional campaign within the next 8 months.
The purpose of the framework agreement is to contract a service provider for content production for the destination marketing activities of ETC.
Under this framework agreement, the contractor is expected to conceive, develop and implement a content marketing strategy to communicate on behalf of ETC to consumers from niche global communities of travellers as part of a global communication and destination promotional campaign within the next 8 months. More specifically, the assignment concerns the performance of the following services (non-exhaustive):
The duration of the framework agreement may be extended for a further period to be determined upon mutual agreement between ETC and the contractor.
The activities subject of this tender are co-funded by the European Commission (contract SI2.809653) in the framework of the grant number 294/G/GRO/SME/18/C/066 Promoting trans-European tourism products in third countries.
The purpose of the framework agreement is to contract a service provider for digital content distribution for the destination marketing activities of ETC.
Under this framework agreement, the contractor is expected to conceive, develop and implement an always-on strategy for digital distribution of content to niche global communities of travellers at scale as part of a global communication and promotional campaign within the next 8 months. More specifically, the assignment concerns the performance of the following services (non-exhaustive):
— development, justification, execution and evaluation of the strategy for the digital distribution of content;
— comprehensive management of promotional actions on programmatic display advertisement, retargeting, video campaigns, social media ads and SEM campaigns;
— acquisition of advertising space (media buy, sponsored content, etc) in digital media outlets or any relevant digital platform to reach the target audience.
The duration of the framework agreement may be extended for a further period to be determined upon mutual agreement between ETC and the contractor.
The activities subject of this tender are co-funded by the European Commission (contract SI2.809653) in the framework of the grant number 294/G/GRO/SME/18/C/066 Promoting trans-European tourism products in third countries.
The state of urgency is created by the extraordinary circumstances instigated by the Covid-19 pandemic, which have brought the European travel and tourism industry to a standstill and in critical need of assistance to stimulate demand and restore consumer confidence in travel in order to mitigate the socio-economic impact of the pandemic and maintain Europe as the world's leading tourist destination in terms of value, quality, sustainability and innovation.


Award value: 1395