Public procurement notice: Contract Notice
Published: 2016-08-12
Buyer: Marketing Birmingham
Country: UK
Region: West Midlands
Contract type: Services
Procedure: Open procedure
CPV classification: 22000000 | 22100000 | 22300000 | 22458000 | 22900000
Estimated value: 550000 GBP
Submission deadline: 2016-09-14
Award criteria: The most economic tender
EU fund: ERDF

Technical requirements: Marketing Birmingham Limited is a strategic marketing partnership and focuses on three business themes (i) investment, (ii) the visitor economy and (iii) strategic marketing. For more information please visit — www.marketingbirmingham.com
Marketing Birmingham further acts as an economic development and promotions agency undertaking long term Service Level Agreement contracts. Client examples include: Birmingham City Council; the European Regional Development Fund; Finance Birmingham and Greater Birmingham and Solihull Local Enterprise Partnership.
Alongside this, Marketing Birmingham is also commissioned on a project by project basis by clients across the Midlands areas. These can range from consumer and business activity, across key sectors and geographic markets — regional, domestic and international.
Marketing Birmingham receives funds from the England 2014 to 2020 European Structural and Investment Funds Growth Programme. As part of which Marketing Birmingham is contracted to:
Marketing Birmingham is a contracting authority for the purposes of the Public Contracts Regulations 2015 (‘the 2015 Regulations’).
Tenderers should note that elements of the Services that may be called off from the Framework may be funded by the England 2014 to 2020 European Structural and Investment Funds Growth Programme referred to above.
The aim of the Framework is to create a suite of suppliers that can deliver marketing and creative support to Marketing Birmingham and its Clients. As noted above the only contractual relationships will be with Marketing Birmingham.
Marketing and creative services are required to fulfil the plans carried out by Marketing Birmingham, covering a range of third party contracts through which it delivers a range of marketing activity. Services will vary across the key working areas of Marketing Birmingham, which include leisure and business tourism, inward investment and strategic marketing.
The Framework will be in place for a period of four years from commencement. It is anticipated that the Framework will commence on Friday 7th October 2016 and end on Tuesday 6th October 2020. Final dates will be confirmed to successful Tenderers.
Please refer to the ITT and supporting documentation for the full specification, process and timescales. To access the ITT, all suppliers MUST visit the Marketing Birmingham e-Procurement system to register interest and submit a tender bid.
Please note the deadline for full submission as outlined in the ITT is no later than 12:00 noon BST on Wednesday 14.9.2016.
The strategic and planning stages of a project, to help deliver a more comprehensive solution to marketing challenges. Marketing Birmingham has an internal research team; however further external support may be required for projects.
This Lot covers the delivery of integrated campaigns, potentially including the creative development, from idea concepts, through to design and delivery, and also campaign evaluation.
Creation of new websites — conception through to launch and maintenance, including site maps, wireframes, testing, hosting and maintenance.
Specific objectives for the design and artwork of printed collateral and publications include but are not limited to:

Eligibility requirements: Suitability Assessment (these are also detailed in the ITT) Question 1 — Tenderer information — for information only Question 2 — Grounds for Mandatory Exclusion If a Tenderer selects ‘Yes’ to one or more grounds at Question 2.1 then the Tender will be excluded from the procurement. If a Tenderer selects ‘Yes’ to Question 2.2 then the Tender may be excluded. Further detail can be found in the Suitability Assessment Questionnaire. Question 3 — Grounds for Discretionary Exclusion If a Tenderer selects ‘Yes’ to one or more grounds at Question 3.1 then they may be excluded. Further detail can be found in the Suitability Assessment Questionnaire. Question 7B — Compliance with equality legislation If a Tenderer answers ‘Yes’ to either Question 7B.1 or 7B.2 then they may be excluded if the Tenderer is unable to demonstrate to Marketing Birmingham's satisfaction that appropriate remedial action has been taken to prevent similar unlawful discrimination reoccurring. Further information can be found in the Suitability Assessment Questionnaire. Question 7C — Health and Safety A Tenderer who answers ‘No’ to Question 7C.1 will be excluded. A Tenderer who answers ‘Yes’ to Question 7C.2 may be excluded where they are unable to demonstrate remedial action to prevent future occurrences/breaches to the satisfaction of Marketing Birmingham. A Tenderer who answers ‘No’ to Question 7C.3 may be excluded. Suitability Assessment (these are also detailed in the ITT) Question 5 — Economic and Financial Standing. Economic and financial standing is assessed on a Pass/Fail basis. Tenderers are required to self-certify that they meet the minimum requirements set out below in relation to their most recent accounts. Minimum Annual Turnover (calculated on the basis of two times the anticipated average Call Off Contract Value). Lot 1 — 50 000 GBP Lot 2 — 60 000 GBP Lot 3 — 20 000 GBP Lot 4 — 4 000 GBP Lot 5 — 2 000 GBP Lot 6 — 1 000 GBP Current ratio — Solvency (calculated by current assets / current liabilities). Pass if ratio is greater than or equal to 1; Fail if ratio is less than 1. Gearing ratio — Equity/Debt ratio (calculated by long term debt / equity and reserves). Pass if ratio is less than or equal to 1; Fail if ratio is greater than 1. Interest cover — ability to fulfil short-term obligations to borrowers (calculated by profit before tax / interest payable). Pass if ratio is greater than or equal to 3 times; Fail if less than 3 times. Reserves — assessment of profitability and the depletion of reserves (information only). The evaluation panel will approach each Tenderer consistently, and will make a decision based not on one but all of the above criteria / information. Therefore, this does not necessarily mean that failing one of the above criteria will result in a ‘fail’ for Question 5. These can be found in the Invitation to Tender — assess on a Pass/Fail basis. Suitability Assessment (these are also detailed in the ITT). Question 6 — Technical and Professional Ability. A separate answer to Question 6 must be provided for each Lot that a Tender is submitted for. Lot 1 — Marketing and strategic planning. Minimum two and maximum three examples of projects from the past three years, relating to the specific objectives of this Lot (see points 3.3 and 3.4). Case studies should detail any experience of delivering projects or contracts focusing on economic development and growth, for example, inward investment, leisure and business tourism and place marketing. All case studies should include an outline of the strategy and methodology, activity, KPIs, evaluation and the results achieved. Lot 2 — Integrated campaign creative/delivery. Minimum two and maximum three examples of projects from the past three years, relating to the specific objectives of this Lot (see point 3.5). Case studies should detail any experience of delivering projects or contracts focusing on economic development and growth, for example, inward investment, leisure and business tourism and place marketing. All case studies should include an outline of the strategy and methodology, key visuals to represent the campaign, KPIs, evaluation and the results achieved. Lot 3 — Digital marketing. Minimum two and maximum three examples of projects from the past three years, relating to the specific objectives of this Lot (see points 3.6 — 3.14). Case studies should detail any experience of delivering projects or contracts focusing on economic development and growth, for example, inward investment, leisure and business tourism and place marketing. All case studies should include an outline of the strategy and methodology, key visuals to represent the work carried out, KPIs, evaluation and the results achieved. Lot 4 — Motion design and CGI. Minimum two and maximum three examples of projects from the past three years, relating to the specific objectives of this Lot (see point 3.15). Case studies should detail any experience of delivering projects or contracts focusing on economic development and growth, for example, inward investment, leisure and business tourism and place marketing. All case studies should include an outline of the strategy and methodology, key visuals and links to represent the work carried out, as well as evaluation and the results achieved. Lot 5 — Design and artwork. Minimum two and maximum three examples of projects from the past three years, relating to the specific objectives of this Lot (see points 3.16 — 3.17). Case studies should detail any experience of delivering projects or contracts focusing on economic development and growth, for example, inward investment, leisure and business tourism and place marketing. All case studies should include an outline of the strategy and methodology, key visuals to represent the work carried out, KPIs, evaluation and results achieved. Lot 6 — Print. Minimum two and maximum three examples of projects from the past three years, relating to the specific objectives of this Lot (see points 3.18 and 3.19). Case studies should detail any experience of delivering projects or contracts focusing on economic development and growth, for example, inward investment, leisure and business tourism where possible. All case studies should include an outline of the strategy and methodology, key visuals to represent the work carried out and client testimonial. For ALL Lots: All case studies to include information on the account team including: — Nature of work. — Duration. — Your approach to working with clients. — Success — outputs achieved/exceeded and evaluation of activity. Answers to this Question 6 are scored out of 15 possible marks encompassing all of the case studies submitted per Lot. A score of 10 is required to pass for any Lot. Tenderers need to demonstrate experience relating to the Lot being tendered for. The marking scheme is at Appendix 5. Tenderers should limit their case to a maximum of 500 words each. Please see the Suitability Assessment Questionnaire for more details including how to submit examples for consortium bids. These can be found in the Invitation to Tender — assess on a Pass/Fail basis.
Suitability Assessment (these are also detailed in the ITT) Question 5 — Economic and Financial Standing. Economic and financial standing is assessed on a Pass/Fail basis. Tenderers are required to self-certify that they meet the minimum requirements set out below in relation to their most recent accounts. Minimum Annual Turnover (calculated on the basis of two times the anticipated average Call Off Contract Value). Lot 1 — 50 000 GBP Lot 2 — 60 000 GBP Lot 3 — 20 000 GBP Lot 4 — 4 000 GBP Lot 5 — 2 000 GBP Lot 6 — 1 000 GBP Current ratio — Solvency (calculated by current assets / current liabilities). Pass if ratio is greater than or equal to 1; Fail if ratio is less than 1. Gearing ratio — Equity/Debt ratio (calculated by long term debt / equity and reserves). Pass if ratio is less than or equal to 1; Fail if ratio is greater than 1. Interest cover — ability to fulfil short-term obligations to borrowers (calculated by profit before tax / interest payable). Pass if ratio is greater than or equal to 3 times; Fail if less than 3 times. Reserves — assessment of profitability and the depletion of reserves (information only). The evaluation panel will approach each Tenderer consistently, and will make a decision based not on one but all of the above criteria / information. Therefore, this does not necessarily mean that failing one of the above criteria will result in a ‘fail’ for Question 5. These can be found in the Invitation to Tender — assess on a Pass/Fail basis.
Suitability Assessment (these are also detailed in the ITT) Question 5 — Economic and Financial Standing. Economic and financial standing is assessed on a Pass/Fail basis. Tenderers are required to self-certify that they meet the minimum requirements set out below in relation to their most recent accounts. Minimum Annual Turnover (calculated on the basis of two times the anticipated average Call Off Contract Value). Lot 1 — 50 000 GBP Lot 2 — 60 000 GBP Lot 3 — 20 000 GBP Lot 4 — 4 000 GBP Lot 5 — 2 000 GBP Lot 6 — 1 000 GBP Current ratio — Solvency (calculated by current assets / current liabilities). Pass if ratio is greater than or equal to 1; Fail if ratio is less than 1. Gearing ratio — Equity/Debt ratio (calculated by long term debt / equity and reserves). Pass if ratio is less than or equal to 1; Fail if ratio is greater than 1. Interest cover — ability to fulfil short-term obligations to borrowers (calculated by profit before tax / interest payable). Pass if ratio is greater than or equal to 3 times; Fail if less than 3 times. Reserves — assessment of profitability and the depletion of reserves (information only). The evaluation panel will approach each Tenderer consistently, and will make a decision based not on one but all of the above criteria / information. Therefore, this does not necessarily mean that failing one of the above criteria will result in a ‘fail’ for Question 5.
These can be found in the Invitation to Tender — assess on a Pass/Fail basis.
Suitability Assessment (these are also detailed in the ITT). Question 6 — Technical and Professional Ability. A separate answer to Question 6 must be provided for each Lot that a Tender is submitted for. Lot 1 — Marketing and strategic planning. Minimum two and maximum three examples of projects from the past three years, relating to the specific objectives of this Lot (see points 3.3 and 3.4). Case studies should detail any experience of delivering projects or contracts focusing on economic development and growth, for example, inward investment, leisure and business tourism and place marketing. All case studies should include an outline of the strategy and methodology, activity, KPIs, evaluation and the results achieved. Lot 2 — Integrated campaign creative/delivery. Minimum two and maximum three examples of projects from the past three years, relating to the specific objectives of this Lot (see point 3.5). Case studies should detail any experience of delivering projects or contracts focusing on economic development and growth, for example, inward investment, leisure and business tourism and place marketing. All case studies should include an outline of the strategy and methodology, key visuals to represent the campaign, KPIs, evaluation and the results achieved. Lot 3 — Digital marketing. Minimum two and maximum three examples of projects from the past three years, relating to the specific objectives of this Lot (see points 3.6 — 3.14). Case studies should detail any experience of delivering projects or contracts focusing on economic development and growth, for example, inward investment, leisure and business tourism and place marketing. All case studies should include an outline of the strategy and methodology, key visuals to represent the work carried out, KPIs, evaluation and the results achieved. Lot 4 — Motion design and CGI. Minimum two and maximum three examples of projects from the past three years, relating to the specific objectives of this Lot (see point 3.15). Case studies should detail any experience of delivering projects or contracts focusing on economic development and growth, for example, inward investment, leisure and business tourism and place marketing. All case studies should include an outline of the strategy and methodology, key visuals and links to represent the work carried out, as well as evaluation and the results achieved. Lot 5 — Design and artwork. Minimum two and maximum three examples of projects from the past three years, relating to the specific objectives of this Lot (see points 3.16 — 3.17). Case studies should detail any experience of delivering projects or contracts focusing on economic development and growth, for example, inward investment, leisure and business tourism and place marketing. All case studies should include an outline of the strategy and methodology, key visuals to represent the work carried out, KPIs, evaluation and results achieved. Lot 6 — Print. Minimum two and maximum three examples of projects from the past three years, relating to the specific objectives of this Lot (see points 3.18 and 3.19). Case studies should detail any experience of delivering projects or contracts focusing on economic development and growth, for example, inward investment, leisure and business tourism where possible. All case studies should include an outline of the strategy and methodology, key visuals to represent the work carried out and client testimonial. For ALL Lots: All case studies to include information on the account team including: — Nature of work. — Duration. — Your approach to working with clients. — Success — outputs achieved/exceeded and evaluation of activity. Answers to this Question 6 are scored out of 15 possible marks encompassing all of the case studies submitted per Lot. A score of 10 is required to pass for any Lot. Tenderers need to demonstrate experience relating to the Lot being tendered for. The marking scheme is at Appendix 5. Tenderers should limit their case to a maximum of 500 words each. Please see the Suitability Assessment Questionnaire for more details including how to submit examples for consortium bids. These can be found in the Invitation to Tender — assess on a Pass/Fail basis.
Suitability Assessment (these are also detailed in the ITT). Question 6 — Technical and Professional Ability. A separate answer to Question 6 must be provided for each Lot that a Tender is submitted for. Lot 1 — Marketing and strategic planning. Minimum two and maximum three examples of projects from the past three years, relating to the specific objectives of this Lot (see points 3.3 and 3.4). Case studies should detail any experience of delivering projects or contracts focusing on economic development and growth, for example, inward investment, leisure and business tourism and place marketing. All case studies should include an outline of the strategy and methodology, activity, KPIs, evaluation and the results achieved. Lot 2 — Integrated campaign creative/delivery. Minimum two and maximum three examples of projects from the past three years, relating to the specific objectives of this Lot (see point 3.5). Case studies should detail any experience of delivering projects or contracts focusing on economic development and growth, for example, inward investment, leisure and business tourism and place marketing. All case studies should include an outline of the strategy and methodology, key visuals to represent the campaign, KPIs, evaluation and the results achieved. Lot 3 — Digital marketing. Minimum two and maximum three examples of projects from the past three years, relating to the specific objectives of this Lot (see points 3.6 — 3.14). Case studies should detail any experience of delivering projects or contracts focusing on economic development and growth, for example, inward investment, leisure and business tourism and place marketing. All case studies should include an outline of the strategy and methodology, key visuals to represent the work carried out, KPIs, evaluation and the results achieved. Lot 4 — Motion design and CGI. Minimum two and maximum three examples of projects from the past three years, relating to the specific objectives of this Lot (see point 3.15). Case studies should detail any experience of delivering projects or contracts focusing on economic development and growth, for example, inward investment, leisure and business tourism and place marketing. All case studies should include an outline of the strategy and methodology, key visuals and links to represent the work carried out, as well as evaluation and the results achieved. Lot 5 — Design and artwork. Minimum two and maximum three examples of projects from the past three years, relating to the specific objectives of this Lot (see points 3.16 — 3.17). Case studies should detail any experience of delivering projects or contracts focusing on economic development and growth, for example, inward investment, leisure and business tourism and place marketing. All case studies should include an outline of the strategy and methodology, key visuals to represent the work carried out, KPIs, evaluation and results achieved. Lot 6 — Print. Minimum two and maximum three examples of projects from the past three years, relating to the specific objectives of this Lot (see points 3.18 and 3.19). Case studies should detail any experience of delivering projects or contracts focusing on economic development and growth, for example, inward investment, leisure and business tourism where possible. All case studies should include an outline of the strategy and methodology, key visuals to represent the work carried out and client testimonial. For ALL Lots: All case studies to include information on the account team including: — Nature of work. — Duration. — Your approach to working with clients. — Success — outputs achieved/exceeded and evaluation of activity. Answers to this Question 6 are scored out of 15 possible marks encompassing all of the case studies submitted per Lot. A score of 10 is required to pass for any Lot. Tenderers need to demonstrate experience relating to the Lot being tendered for. The marking scheme is at Appendix 5. Tenderers should limit their case to a maximum of 500 words each. Please see the Suitability Assessment Questionnaire for more details including how to submit examples for consortium bids.