Public procurement notice: Prior Information Notice Without Call For Competition
Published: 2025-10-08
Buyer: Public Institution Investment Agency
Country: MD
Region: LU000
Contract type: Services
CPV classification: 79340000
Submission deadline: 2025-10-10

Technical requirements: 1. Scope of services:
Provision of production, broadcasting and promotion services for a 30-second advertising spot and editorial content on BBC Global News platforms, in order to promote the country brand “Made in Moldova”.
2. Video production requirements:
Development of the creative concept within 10 days from receipt of materials and payment;
Preparation of the script and storyboard within 10 days from approval of the concept;
Video editing and post-production (voice-over in English, music, graphics) within 20 days from approval of the preliminary version;
Delivery of the final version in a format compatible with the technical requirements of BBC News TV and bbc.com.
3. Broadcast requirements:
Broadcasting of the spot for 6 weeks on the BBC News channel in Europe (CET), with a total of 138 broadcasts;
Distribution at pre-established time slots on weekdays and weekends.
4. Digital promotion:
Publication of “Made in Moldova” editorial content on BBC digital platforms;
Ensuring a volume of at least 3,000,000 impressions on www.bbc.com.
5. Delivery and reporting requirements:
Commencement of work within 3 working days of signing the contract and receiving payment;
Provide a detailed report on the services provided, in accordance with the contractual terms.
6. Compliance requirements:
Adherence to international ethical and legal standards regarding advertising content;
Ensuring compatibility with the legal and technical requirements of the BBC;
Respect for intellectual property rights.
Servicii de producție și difuzare a unui spot publicitar de 30 de secunde, în cadrul unei campanii internaționale de promovare a brandului „Made in Moldova” pe platformele BBC Global News. Serviciile includ:
Dezvoltarea conceptului creativ, scenariului și montajului video;
Post-producție cu voice-over în limba engleză și muzică adecvată;
Adaptarea tehnică a materialului conform cerințelor BBC News TV și bbc.com;
Difuzarea spotului timp de 6 săptămâni pe BBC News TV în Europa (138 difuzări);
Promovarea conținutului editorial „Made in Moldova” pe platformele digitale BBC, cu un volum estimat de 3.000.000 de afișări.
The procurement concerns the provision of promotional campaign services for the Republic of Moldova through the broadcast of a video spot on the international BBC UK channel, aiming to promote the country’s image and export potential abroad.
The services include the production, broadcasting, and promotion of the spot within the BBC Global News programming schedule.
The procedure is carried out through a negotiated procedure without prior publication of a contract notice, in accordance with Article 56(c) of Law No. 131/2015 on Public Procurement, as the services can only be provided by BBC Global News, which holds exclusive broadcasting rights on the BBC UK channel.
Achiziția are ca obiect prestarea serviciilor de campanie de promovare a exporturilor Republicii Moldova prin difuzarea unui spot video pe canalul internațional BBC UK, cu scopul de a promova imaginea țării și potențialul economic pe piețele externe.
Serviciile includ producerea, difuzarea și promovarea spotului în grilele de programe ale BBC Global News.
Procedura se desfășoară prin negociere fără publicarea unui anunț de participare, în temeiul art. 56 lit. c) din Legea nr. 131/2015 privind achizițiile publice, întrucât serviciile pot fi furnizate doar de BBC Global News, care deține drepturi exclusive de difuzare pe canalul BBC UK.
The procurement is planned to be carried out through a negotiated procedure without prior publication of a contract notice, in accordance with Article 56(c) of Law No. 131/2015.
BBC Global News is the sole holder of exclusive broadcasting and promotional rights on the BBC UK channel, and no equivalent alternatives exist.
The contract will be financed from the institution’s budget within the framework of Moldova’s export promotion activities.
This notice is for information purposes only and does not constitute the launch of a formal procurement procedure.


Winner: Publications Office of the European Union