Public procurement notice: Contract Award Notice
Published: 2019-04-23
Buyer: Tourism Ireland Ltd
Country: IE
Contract type: Services
Procedure: Open procedure
CPV classification: 48223000 | 72212223
Estimated value: 1400015 EUR
Award criteria: The most economic tender

Technical requirements: This tender competition is now complete and a contract has been awarded. Tourism Ireland is seeking a suitably qualified partner to facilitate its current and future email marketing ambitions. The partner should be able to deliver automated email messaging driven by Artificial Intelligence/machine learning based on consumer behavioural and affinity data to deliver the right message to the right person at the right time to meet Tourism Ireland’s business objectives.
The contract period will be for three [3] years with the option by Tourism Ireland to extend annually for up to a maximum further five [5] years, subject to satisfactory budget and annual performance review and other factors, determined by Tourism Ireland, up to a maximum contract term of seven [7] years.
Tourism Ireland’s detailed requirements are set out in the instructions and specification documents attached for downloading.
Tourism Ireland is seeking a suitably qualified partner to facilitate its current and future email marketing ambitions. The partner should be able to deliver automated email messaging driven by artificial intelligence/machine learning based on consumer behavioural and affinity data to deliver the right message to the right person at the right time to meet Tourism Ireland’s business objectives.
The contract period will be for three [3] years with the option by Tourism Ireland to extend annually for up to a maximum further five [5] years, subject to satisfactory budget and annual performance review and other factors, determined by Tourism Ireland, up to a maximum contract term of seven [7] years.
Tourism Ireland’s detailed requirements are set out in the instructions and specification documents attached for downloading.
1) Interested parties must register their interest on the eTenders website (www.etenders.gov.ie) in order to be included on the mailing list for clarifications. All information relating to attachments, including clarifications and changes, will be published on the Irish Government procurement opportunities portal (www.etenders.gov.ie) only. Tourism Ireland will not accept responsibility for information relayed (or not relayed) via third parties;
3) The Contracting Authority will not be responsible for any costs, charges or expenses incurred by candidates or tenderers;
6) At its absolute discretion, the Contracting Authority may elect to terminate this procurement process, the framework or any contract awarded under the Framework Agreement at any time;
7) Please note in relation to all documents, that where reference is made to a particular standard, make, source, process, trademark, type or patent, that this is not to be regarded as a de facto requirement. In all such cases it should be understood that such indications are to be treated strictly and solely for reference purposes only, to which the words "or equivalent" will always be appended;
8) Without prejudice to the principle of equal treatment, the Contracting Authority is not obliged to engage in a clarification process in respect of the procurement documents with missing or incomplete information. Therefore, respondents are advised to ensure that they return completed documentation in order to avoid the risk of elimination from the competition;
9) Applicants must be fully compliant with Tourism Ireland GDPR policy. To the extent that any personal data is processed by the successful bidder in connection with the provision of the services for this lot or otherwise, the provisions set out in Tourism Ireland’s minimum conditions of contract under “Data Processing Terms” shall apply to such processing;
12) Tourism Ireland will not be responsible for costs, charges or expenses incurred by applicants, whether or not a final contract is awarded;
13) Tourism Ireland is subject to the provisions of the code of practice on freedom of information for north/south implementation bodies and Tourism Ireland, which is available on Tourism Ireland's website;
15) Tourism Ireland reserves the right without advance notice (and without giving reasons unless so required by law and without liability to the applicants) to amend or otherwise change the process or to terminate the process.


Winner: Zeta Global LLC.
Award value: 1400015
Number of bids: 4