Public procurement notice: Contract Notice
Published: 2020-10-26
Buyer: Pembrokeshire County Council
Country: UK
Contract type: Services
Procedure: Open procedure
CPV classification: 63510000 | 71241000 | 72224000: Project management consultancy services | 73000000 | 73200000
Estimated value: 127000 GBP
Submission deadline: 2020-11-23
Award criteria: The most economic tender
EU fund: ERDF

Technical requirements: This tender opportunity is aimed at marketing agencies, Destination Marketing Organisations (DMOs), digital agencies, branding agencies, PR companies and media production and distribution companies, with a particular business focus on the marketing of destinations and tourism products for their clients.
This contract is part of a wider cross-border heritage and arts programme called rediscovering Ancient Connections — the Saints (abbreviated to Ancient Connections). The Ancient Connections project is a EU — Ireland Wales ETC cross-border arts and heritage project, linking the two regions of North Wexford (Ferns/Enniscorthy/Gorey) and North Pembrokeshire (St Davids/Fishguard/Goodwick).
The original Ancient Connections’ destination work package defines the purpose of this element of the project as:
— to undertake comprehensive destination marketing activity to promote St Davids, Fishguard/Goodwick and wider peninsula; Ferns and County Wexford, in order to increase the number of visitors, particularly overseas visitors outside the main peak season;
— to undertake destination marketing activity in partnership with the national tourism organisations of Wales and Ireland including Visit Wales and Fáilte Ireland, Ireland’s Ancient East and Tourism Ireland;
— to promote activities undertaken as part of the overall operation to increase awareness and participation with communities and the tourism industry.
Please note: the project team are currently waiting to hear about the success of a funding application for a Phase 2, which would extend the timescale and scope of the project even further until September 2023. Phase 2, if successful will have an additional budget (circa EUR 150 000) for specific destination and product marketing relating to a new cross-border pilgrimage route; there is likely to be an overlap in terms of time frame between Phase 1 and Phase 2. Tenderers for this contract are not expected to take this into consideration within their bids, however, it is worth noting that they may be offered a contract extension to encompass this work should funding be forthcoming. See Annex 5 — Phase 2 Pilgrimage product and destination marketing for an outline of Phase 2 aims and ambitions.
The successful tenderer, at the request of the Council, prepares a detailed proposal and budget for Phase 2, which is subsequently agreed between the Council and the successful tenderer.
The project is funded by the European Regional Development Fund (ERDF), through the Welsh European Funding Office (WEFO).
This is a 40-minute workshop and demo on how to register, find opportunities, express an interest, start, save, edit and submit a tender on the eTender Wales Portal. Followed by a 20-minute Q&A session.
Note: the authority is using eTenderWales to carry out this procurement process. To obtain further information record your interest on Sell2Wales at https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=104972


Award value: 127000