Public procurement notice: Contract Notice
Published: 2018-12-22
Buyer: Deutsches Weininstitut GmbH
Country: DE
Contract type: Services
Procedure: Open procedure
CPV classification: 72413000: Website design services | 79341400 | 79342000 | 79952000
Estimated value: 9576500 EUR
Submission deadline: 2019-01-30
Award criteria: The most economic tender

Technical requirements: The present call for tenders aims to identify providers of the following services in the United States of America for 2019 - 2021. The Program’s objectives are to increase awareness and consumption of European wines, and more specifically of wines with designations of origin (“DOO”) produced in the region of Bordeaux, France, and in Germany.
Lot 1 Press Relations: Organizing of press events and organizing of press trips to the wine regions in Germany and Bordeaux
Lot 2 Digital: Development, Maintenance and Content production of a website, Production of videos and photos that reflect the programm message
Lot 3 Advertising: Implimementation of Digital advertising campaigns i.e. on media sites and apllications as well as on social media
Lot 4 Events & POS Promotions: Implementation of Seminars, Study Trips, Tasting Events, On-Trade Tastings and POS Promotion
Press Relations: Organizing of press events and organizing of press trips to the wine regions in Germany and Bordeaux
The Programm targets the South Atlantic region and the Pacific /Mountain regions in the U.S.A.. The targeted States are
Comprises a) the organization of an annual press event, including an annual press kit and b) the organization of annual press trips for lifestyle and specialized journalists, including radio and TV, to Bordeaux and Germany. There will be four one-week trips per year with five participants per trip (i.e. 20 participants per year).
The service starts on the date of signing the Agreement and runs for an initial term until the end of 31. December 2019. The term of the Agreement automatically extends by a 12 months period unless it is terminated by the Client by written notice to the Service Provider not less than 6 weeks to the end of each Year. In any event, the Term of the Agreement terminates at the end of the Year 2021.
Digital: Development, Maintenance and Content production of a website, Production of videos and photos that reflect the programm message
The Programm targets the South Atlantic region and the Pacific /Mountain regions in the U.S.A.. The targeted States are
Comprises a) the creation of a campaign website, website content production and updates as well as SEO throughout the whole campaign, and b) the production of roughly 25 short videos and about 140 photos (over the duration of the campaign) to be used for online advertising and for social media campaigns, for instance.
The service starts on the date of signing the Agreement and runs for an initial term until the end of 31. December 2019. The term of the Agreement automatically extends by a 12 months period unless it is terminated by the Client by written notice to the Service Provider not less than 6 weeks to the end of each Year. In any event, the Term of the Agreement terminates at the end of the Year 2021.
Advertising: Implimementation of Digital advertising campaigns i.e. on media sites and apllications as well as on social media
The Programm targets the South Atlantic region and the Pacific /Mountain regions in the U.S.A.. The targeted States are

Eligibility requirements: 1. Cover letter, including the mention “German & Bordeaux Wines U.S. Promotion Program 2019-2021” and specifying the lot(s) in respect of which the Proposal is being submitted, dated and signed by the candidate’s duly authorized representative. The bidder and the individual making the statement have to be named. 2.Identification form (see Schedule 1 of the Tender Documents), accompanied by proof of corporate registration All candidates must provide documentary proof of corporate registration, according to the regulations in force in their country of residence. 3. Self-declaration on exclusion grounds in accordance with §§ 123, 124 GWB (see Schedule 2 of the Tender Documents). The self-declaration in accordance with §§ 123, 124 GWB must be submitted and signed by every member involved in the case of a bidding consortium and/or subcontractors. The bidder and the name of the individual making the self-declaration must be given 4. (if applicable) Declaration for a consortium and the use of sub-contractors (see Schedule 3 of the Tender Documents) Only those Proposals containing all information and documents specified above will be considered for the second stage of the process relating to Qualifications. 5. Declaration regarding the professional experience of all proposed team members (see Schedule 4 of the Tender Documents)

Award value: 9576500