Public procurement notice: Voluntary Ex Ante Transparency Notice
Published: 2018-02-10
Buyer: Hyde Housing Association
Country: UK
Contract type: Services
Procedure: Negotiated without a prior call for competition
CPV classification: 72212480
Estimated value: 200000 GBP
Award criteria: Lowest price

Technical requirements: Vývoj programového vybavení pro prodej, marketing a business intelligence (analýza, plánování a rozhodování podniku)
Servizzi ta' żvilupp ta' softwer għall-bejgħ, il-kummerċjalizzazzjoni u l-informazzjoni dwar in-negozju
Serviços de desenvolvimento de software para vendas, marketing e apoio a decisões empresariais (business intelligence)
A contract for the provision of digital transformation for marketing automation and CRM management, analysis & reporting, monitoring and process flow in respect to New build homes and resale and letting of existing homes across the whole housing portfolio for Hyde Housing Association Ltd.
A contract for the provision of digital transformation for marketing automation and CRM management, analysis & reporting, monitoring and process flow in respect to new build homes and resale and letting of existing homes across the whole housing portfolio for Hyde Housing Association Ltd, located at 30 Park Street. Under the contract the service provider will be responsible for providing, maintaining and supporting the full application.
Hyde Housing Association Ltd intends to award the Contract to Kodime Limited (KL) pursuant to Regulation 32(2)(b)(ii) and 32(5)(B) of the public contracts regulations 2015 (the Regulations). Hyde is of the view that the contract can only be awarded to KL because competition is absent for technical reasons; and this constitutes an extension of existing supplies or installations where a change of supplier would oblige the contracting authority to acquire supplies having different technical characteristics which would result in incompatibility or disproportionate technical difficulties in operation and maintenance, as outlined further below.
KL designed and developed the system and wholly own the rights, code and branding of the Komobility product. KL has already supplied, configured, enhanced and supported the marketing module to Hyde. This has been fully utilised for approximately 1 year and has been interfaced to the Hyde website where all applications are received. The data from these applications is incorporated into the database and processed for marketing and analysis purposes. The system has live, real-time interfaces to the Hyde viewing booking application and Share to Buy, Zoopla and RightMove portals.
Hyde is therefore of the view that if it were to seek to procure the contract in accordance with the regulations, competition would be absent for technical reasons because no service provider in the market would realistically be able to compete with KL’s offering for the contract, due to KL’s unique service offering and the competitive price it is prepared to offer Hyde for the services. Also, it is Hyde’s view that moving supplier would require a different solution, which would have different technical characteristics that would be incompatible with the current system. This would require investment at a level that would make a different solution uncompetitive in relation to the KL solution.
The contracting authority will enter into this contract following a minimum 10 days calendar day standstill period starting on the day after this notice is published in the Official Journal of European Union. The public contracts regulation 2015 (SI 2015 nº 102) (Regulations) provide for aggrieved parties who have been harmed or who are at risk of harm by breach of the regulations to bring proceedings in the High Court. Any such proceedings must be brought within the limitation period specified by proceedings of the regulations according to the remedy sought.


Winner: Kodime Limited
Award value: 200000