Public procurement notice: Contract Notice
Published: 2017-04-07
Buyer: University of Sunderland
Country: UK
Region: Sunderland
Contract type: Services
Procedure: Competitive dialogue
CPV classification: 79340000 | 79341000 | 79341400 | 79342000 | 79342100
Estimated value: 600000 GBP
Submission deadline: 2017-05-05
Award criteria: The most economic tender
EU fund: ERDF

Technical requirements: The University of Sunderland is seeking to appoint creative partner/s to work with us over a period of 3  years with an option to extend for a further year:-
We are seeking agencies who can help the University promote its ‘life changing’ brand and communicate our vision and values to a global audience in a highly competitive and regulated market.
We are seeking a partner who can help the University to promote its ‘life-changing’ brand and communicate our vision and values to a global audience in a highly competitive and regulated market.
The appointed agency will partner with the University to provide creative solutions to market the University regionally, nationally and globally across the full range of media channels — TV, cinema, radio, out of home, press, and a variety of digital channels as appropriate.
The agency would also be expected to produce the University's branded print publications such as our undergraduate prospectus. A proven track record of providing creative design solutions that demonstrate a return on investment is required.
The successful agency would be required to work closely with the University's appointed media buying/strategic planning agency.
This company will work primarily with Marketing and Recruitment but may work directly with other Services or enterprises. They will lead on the University's student recruitment branding positioning and be expected to provide the following:
— Creative branding, design and artwork for all University's major advertising campaigns (including undergraduate including late applicants, postgraduate, and clearing)
— Create engaging and impactful University prospectuses and other student recruitment publications and associated material
— Collaboration with our nominated media buying/strategic planning agency agree media channels and tactics
Any commissions under this contract or framework maybe subject to external funding from bodies such as Arts Council, ERDF, Heritage Lottery Fund, LEP etc and the successful suppliers will be expected to work with the University on any funding applications where appropriate. This list of funding bodies is not exhaustive.
The University would like to appoint a creative partner (separate to the company selected in Lot 1) to provide specific graphic design support for the University. This company will provide a focused and dedicated graphic design service, and would offer:
— Branding expertise and in-depth experience of corporate identity development for our spin-off enterprises.
— Proven and compelling evidence of creativity in the production of printed material (including volume brochures, magazines etc).
If required, the successful company would work with the University's nominated media buying/strategic planning partner. We envisage that 5 suppliers will be invited to the 2nd phase of this process.

Eligibility requirements: Further information will be requested in the form of a selection questionnaire. Further information will be requested in the form of a selection questionnaire. Further information will be requested in the form of a selection questionnaire. Further information will be requested in the form of a selection questionnaire.
Further information will be requested in the form of a selection questionnaire. Further information will be requested in the form of a selection questionnaire.
Further information will be requested in the form of a selection questionnaire.