Abstract: A community's identity defines and shapes its internal dynamics. Our current understanding of this interplay is mostly limited to glimpses gathered from isolated studies of individual communities. In this work we provide a systematic exploration of the nature of this relation across a wide variety of online communities. To this end we introduce a quantitative, language-based typology reflecting two key aspects of a community's identity: how distinctive, and how temporally dynamic it is. By mapping almost 300 Reddit communities into the landscape induced by this typology, we reveal regularities in how patterns of user engagement vary with the characteristics of a community. Our results suggest that the way new and existing users engage with a community depends strongly and systematically on the nature of the collective identity it fosters, in ways that are highly consequential to community maintainers. For example, communities with distinctive and highly dynamic identities are more likely to retain their users. However, such niche communities also exhibit much larger acculturation gaps between existing users and newcomers, which potentially hinder the integration of the latter. More generally, our methodology reveals differences in how various social phenomena manifest across communities, and shows that structuring the multi-community landscape can lead to a better understanding of the systematic nature of this diversity.

Introduction: “If each city is like a game of chess, the day when I have learned the rules, I shall finally possess my empire, even if I shall never succeed in knowing all the cities it contains.”  — Italo Calvino, Invisible Cities A community's identity—defined through the common interests and shared experiences of its users—shapes various facets of the social dynamics within it BIBREF0 , BIBREF1 , BIBREF2 . Numerous instances of this interplay between a community's identity and social dynamics have been extensively studied in the context of individual online communities BIBREF3 , BIBREF4 , BIBREF5 . However, the sheer variety of online platforms complicates the task of generalizing insights beyond these isolated, single-community glimpses. A new way to reason about the variation across multiple communities is needed in order to systematically characterize the relationship between properties of a community and the dynamics taking place within. One especially important component of community dynamics is user engagement. We can aim to understand why users join certain communities BIBREF6 , what factors influence user retention BIBREF7 , and how users react to innovation BIBREF5 . While striking patterns of user engagement have been uncovered in prior case studies of individual communities BIBREF8 , BIBREF9 , BIBREF10 , BIBREF11 , BIBREF12 , we do not know whether these observations hold beyond these cases, or when we can draw analogies between different communities. Are there certain types of communities where we can expect similar or contrasting engagement patterns? To address such questions quantitatively we need to provide structure to the diverse and complex space of online communities. Organizing the multi-community landscape would allow us to both characterize individual points within this space, and reason about systematic variations in patterns of user engagement across the space. Present work: Structuring the multi-community space. In order to systematically understand the relationship between community identityand user engagement we introduce a quantitative typology of online communities. Our typology is based on two key aspects of community identity: how distinctive—or niche—a community's interests are relative to other communities, and how dynamic—or volatile—these interests are over time. These axes aim to capture the salience of a community's identity and dynamics of its temporal evolution. Our main insight in implementing this typology automatically and at scale is that the language used within a community can simultaneously capture how distinctive and dynamic its interests are. This language-based approach draws on a wealth of literature characterizing linguistic variation in online communities and its relationship to community and user identity BIBREF16 , BIBREF5 , BIBREF17 , BIBREF18 , BIBREF19 . Basing our typology on language is also convenient since it renders our framework immediately applicable to a wide variety of online communities, where communication is primarily recorded in a textual format. Using our framework, we map almost 300 Reddit communities onto the landscape defined by the two axes of our typology (Section SECREF2 ). We find that this mapping induces conceptually sound categorizations that effectively capture key aspects of community-level social dynamics. In particular, we quantitatively validate the effectiveness of our mapping by showing that our two-dimensional typology encodes signals that are predictive of community-level rates of user retention, complementing strong activity-based features. Engagement and community identity. We apply our framework to understand how two important aspects of user engagement in a community—the community's propensity to retain its users (Section SECREF3 ), and its permeability to new members (Section SECREF4 )—vary according to the type of collective identity it fosters. We find that communities that are characterized by specialized, constantly-updating content have higher user retention rates, but also exhibit larger linguistic gaps that separate newcomers from established members. More closely examining factors that could contribute to this linguistic gap, we find that especially within distinctive communities, established users have an increased propensity to engage with the community's specialized content, compared to newcomers (Section SECREF5 ). Interestingly, while established members of distinctive communities more avidly respond to temporal updates than newcomers, in more generic communities it is the outsiders who engage more with volatile content, perhaps suggesting that such content may serve as an entry-point to the community (but not necessarily a reason to stay). Such insights into the relation between collective identity and user engagement can be informative to community maintainers seeking to better understand growth patterns within their online communities. More generally, our methodology stands as an example of how sociological questions can be addressed in a multi-community setting. In performing our analyses across a rich variety of communities, we reveal both the diversity of phenomena that can occur, as well as the systematic nature of this diversity.

Question: How did the select the 300 Reddit communities for comparison?
Answer: They selected all the subreddits from January 2013 to December 2014 with at least 500 words in the vocabulary and at least 4 months of the subreddit's history. They also removed communities with the bulk of the contributions are in foreign language.