context: Kublai readied the move of the Mongol capital from Karakorum in Mongolia to Khanbaliq in 1264, constructing a new city near the former Jurchen capital Zhongdu, now modern Beijing, in 1266. In 1271, Kublai formally claimed the Mandate of Heaven and declared that 1272 was the first year of the Great Yuan (Chinese: 大元) in the style of a traditional Chinese dynasty. The name of the dynasty originated from the I Ching and describes the "origin of the universe" or a "primal force". Kublai proclaimed Khanbaliq the "Great Capital" or Daidu (Dadu, Chinese: 大都 in Chinese) of the dynasty. The era name was changed to Zhiyuan to herald a new era of Chinese history. The adoption of a dynastic name legitimized Mongol rule by integrating the government into the narrative of traditional Chinese political succession. Khublai evoked his public image as a sage emperor by following the rituals of Confucian propriety and ancestor veneration, while simultaneously retaining his roots as a leader from the steppes.
question: Why did Kublai follow confucian rituals?