Study: NCT03002324

Intervention type: BEHAVIORAL
Group type: EXPERIMENTAL
Intervention: Baseline Survey
Description: The baseline survey is a combination of the Vaccine Confidence Scale, and a short form of the Parents' Attitudes about Childhood Vaccines (PACV) Scale. Participants will be asked an additional 10 questions developed as a part of a behavioral phenotyping questionnaire to assess behavioral biases at baseline within the study population. Demographic information and intent to vaccinate will also be collected.

Intervention type: BEHAVIORAL
Group type: SHAM_COMPARATOR
Intervention: Baseline Survey
Description: The baseline survey is a combination of the Vaccine Confidence Scale, and a short form of the Parents' Attitudes about Childhood Vaccines (PACV) Scale. Participants will be asked an additional 10 questions developed as a part of a behavioral phenotyping questionnaire to assess behavioral biases at baseline within the study population. Demographic information and intent to vaccinate will also be collected.

Intervention type: BEHAVIORAL
Group type: ACTIVE_COMPARATOR
Intervention: Baseline Survey
Description: The baseline survey is a combination of the Vaccine Confidence Scale, and a short form of the Parents' Attitudes about Childhood Vaccines (PACV) Scale. Participants will be asked an additional 10 questions developed as a part of a behavioral phenotyping questionnaire to assess behavioral biases at baseline within the study population. Demographic information and intent to vaccinate will also be collected.

Intervention type: BEHAVIORAL
Group type: ACTIVE_COMPARATOR
Intervention: Current CDC Message
Description: Participants randomized to the current CDC message arm will read a message taken almost directly from the CDC Vaccine Information Sheet (VIS) on HPV. This message was minimally altered for length and clarity.

Intervention type: BEHAVIORAL
Group type: EXPERIMENTAL
Intervention: Cervical Cancer Message
Description: Participants randomized to the cervical cancer messaging arm will receive a message developed by the study team to appeal tenants of the Health Belief Model (self-efficacy, perceived benefit) and on the purity tenant of the moral foundations theory.

Intervention type: BEHAVIORAL
Group type: SHAM_COMPARATOR
Intervention: Control Message
Description: Participants randomized to the non-vaccine related control arm will read a bird-feeding passage.

Intervention type: BEHAVIORAL
Group type: EXPERIMENTAL
Intervention: Post-Intervention Survey
Description: The immediate post-intervention survey will include questions from the Vaccine Confidence Scale and the PACV short scale. Intent to vaccinate will be assessed.

Intervention type: BEHAVIORAL
Group type: SHAM_COMPARATOR
Intervention: Post-Intervention Survey
Description: The immediate post-intervention survey will include questions from the Vaccine Confidence Scale and the PACV short scale. Intent to vaccinate will be assessed.

Intervention type: BEHAVIORAL
Group type: ACTIVE_COMPARATOR
Intervention: Post-Intervention Survey
Description: The immediate post-intervention survey will include questions from the Vaccine Confidence Scale and the PACV short scale. Intent to vaccinate will be assessed.