Please select the arm or intervention descriptions that belong to the clinical trial below.
Title: The Philani Mobile Video Intervention for Exclusive Breastfeeding (MOVIE) Study: a Cluster-randomized Controlled Trial of a Mobile Video Entertainment-education Intervention to Promote Exclusive Breastfeeding in South Africa
Brief Summary: This cluster-randomized controlled trial seeks to evaluate the impact of a mobile video intervention for exclusive breastfeeding (MOVIE) on the infant feeding practices of mothers living in under-resourced communities in the Western Cape, South Africa. The trial will compare infant feeding practices in two groups of participants, enrolled in the Philani Mentor-Mother Outreach Program, a home-visiting program focused on community-based health promotion through peer-to-peer counseling. The participants in the intervention arm will receive the Philani Intervention Model (PIM), a perinatal health promotion intervention, together with the additional mobile, video intervention for exclusive breastfeeding. The participants in the control arm will receive only the standard PIM. Participants will be exposed to either the intervention or the control condition during pregnancy and the first five months after delivery. The central hypothesis in this trial is that, when compared with the control group, infant feeding practices in the intervention group will be significantly better aligned with current World Health Organization recommendations, after exposure to the Philani MOVIE intervention. The primary outcomes in this study are short-term exclusive breastfeeding, in the first month of life, and long-term exclusive breastfeeding, in the fifth month of life, (based on maternal 24-hour recall). Secondary outcomes include other infant feeding practices, such as early initiation of breastfeeding, any breastfeeding in the first month and in the fifth month of life, bottle-feeding, early introduction of complementary foods in the first month and in the fifth month of life and maternal knowledge in the first month and the fifth month post delivery.


Options:
A: Arm Label: Standard of care only; Type: NO_INTERVENTION; Interventions: N/A | Arm Label: Intervention; Type: EXPERIMENTAL; Interventions: Behavioral: SMS Text Message Reminder | Intervention Type: BEHAVIORAL; Name: SMS Text Message Reminder; Assigned to Arm(s): Intervention
B: Arm Label: Control; Type: NO_INTERVENTION; Interventions: N/A | Arm Label: SMS reminder; Type: EXPERIMENTAL; Interventions: Behavioral: SMS reminder | Arm Label: SMS reminder + Unconditional Incentive; Type: EXPERIMENTAL; Interventions: Behavioral: SMS reminder, Behavioral: Unconditional Incentive | Intervention Type: BEHAVIORAL; Name: SMS reminder; Assigned to Arm(s): SMS reminder, SMS reminder + Unconditional Incentive | Intervention Type: BEHAVIORAL; Name: Unconditional Incentive; Assigned to Arm(s): SMS reminder + Unconditional Incentive
C: Arm Label: No intervention, 24-29 years; Type: NO_INTERVENTION; Interventions: N/A | Arm Label: Messenger text message reminder, 24-29; Type: EXPERIMENTAL; Interventions: Other: Messenger text message reminder | Arm Label: No intervention, 30-64 years; Type: NO_INTERVENTION; Interventions: N/A | Arm Label: Neutral text message reminder, 30-64; Type: EXPERIMENTAL; Interventions: Other: Neutral text message reminder | Arm Label: Messenger text message reminder, 30-64; Type: EXPERIMENTAL; Interventions: Other: Messenger text message reminder | Arm Label: Social Norms A reminder, 30-64; Type: EXPERIMENTAL; Interventions: Other: Social Norms A reminder | Arm Label: Social Norms B reminder, 30-64; Type: EXPERIMENTAL; Interventions: Other: Social Norms B reminder | Arm Label: Framed gain text reminder, 30-64; Type: OTHER; Interventions: Other: Framed Gain text reminder | Arm Label: Framed loss text reminder, 30-64; Type: EXPERIMENTAL; Interventions: Other: Framed Loss text reminder | Intervention Type: OTHER; Name: Neutral text message reminder; Assigned to Arm(s): Neutral text message reminder, 30-64 | Intervention Type: OTHER; Name: Messenger text message reminder; Assigned to Arm(s): Messenger text message reminder, 24-29, Messenger text message reminder, 30-64 | Intervention Type: OTHER; Name: Social Norms A reminder; Assigned to Arm(s): Social Norms A reminder, 30-64 | Intervention Type: OTHER; Name: Social Norms B reminder; Assigned to Arm(s): Social Norms B reminder, 30-64 | Intervention Type: OTHER; Name: Framed Gain text reminder; Assigned to Arm(s): Framed gain text reminder, 30-64 | Intervention Type: OTHER; Name: Framed Loss text reminder; Assigned to Arm(s): Framed loss text reminder, 30-64
D: Arm Label: Philani Intervention Model+MOVIE (PIM+M); Type: EXPERIMENTAL; Interventions: Behavioral: Philani Intervention Model+MOVIE (PIM+M) | Arm Label: Philani Intervention Model (PIM); Type: ACTIVE_COMPARATOR; Interventions: Behavioral: Philani Intervention Model (PIM) | Intervention Type: BEHAVIORAL; Name: Philani Intervention Model+MOVIE (PIM+M); Assigned to Arm(s): Philani Intervention Model+MOVIE (PIM+M) | Intervention Type: BEHAVIORAL; Name: Philani Intervention Model (PIM); Assigned to Arm(s): Philani Intervention Model (PIM)

Answer: D