Meeting transcript: MTG_32092 (notsofar)

Sarah: Hello, thank you guys for coming in. So, uh this will be our uh marketing meeting. We've discussed a little bit about  

Sarah:   uh, kind of what we wanna do, but in this meeting I really want us to focus on  

Sarah:   um our different channels, the different segmentations, how we can uh  

Sarah:   go about  

Sarah:   uh, targeting each group.

Sarah: Uh, if you guys have any ideas for more unique marketing, uh   uh, strategies, uh, I'll be more than happy to hear. Does someone wanna start?

Beth: Yeah, sorry.

Ron: That's  

Ron: That's a lot to cover. OK, let's, uh  

Ron:   start with, uh, maybe the channels.

Ron: Um, I think, uh, if we're gonna create a brand  

Ron:   we wanna be on television.

Ron: So, uh, you know, <FILL/> probably cable.

Beth: Really?

Ron: <UNKNOWN/>

Ron: Yeah.

Beth: I'm talking about a market. I'm thinking that we should focus more on, like, the Japanese market.

Ron: Oh, oh I see. We're talking about uh geographic   Oh, OK.

Beth: Um  

Sarah: You going geographically I   I think.

Beth:   they  

Beth: Yeah.

Beth: It's just <UNKNOWN/>  

Sarah: We're talking <FILL/>   There's few different ways you can do geographically, we can do demographic, we can do based on, um  

Sarah:   like behavior, like people who like to travel. It can be many different   So I think we can focus on many different ones. The Japanese market, also in television. I don't know  

Sarah:   what you're referring to with television but  

Beth:   maybe television channel for the holiday season strategy?

Ron: <UNKNOWN/>

Beth:   uh for that marketing.

Ron: Yeah, and I was thinking that we were talking about how to market, but if we're talking about the different markets then, uh   then  

Sarah: Yeah.

Sarah: Both.

Ron:   that could be, uh, geographical. OK.

Sarah: Yeah.

Ron: <UNKNOWN/>

Ron: Do we have distributors? Do we have stores in   in Japan?

Donald: Well   Well  

Donald: It's  

Beth: Well it's <FILL/> we could do it for our online channel. Uh mainly  

Ron: Oh, I see.

Donald: It's a little bit late for this season, but we ought uh  

Donald:   target  

Donald:   certain sports with our sports equipment to those   the  

Donald:   shows that being telecast.

Sarah: Yeah.

Beth: Yeah.

Sarah: It's a good point.

Rachel: I thought we were doing hiking.

Beth: That's why I saying <UNKNOWN/>  

Sarah: Yeah, but   but hiking uh you can have it more like horseback riding. They can also use our equipment  

Beth: <UNKNOWN/>

Sarah:   if it's like track and field they can probably use some of our equipment as well.

Ron: Skiers are also <FILL/> big hikers uh so   I mean they have to get up the hill so they can ski down, right?

Sarah: Skiers, exactly.

Sarah: Exactly.

Rachel: I believe, seriously, that we have to narrow  

Sarah: I was  

Rachel:   on, uh   on  

Rachel:   based on our uh products  

Rachel:   see which are the products we want to promote first  

Rachel:   and go on those products and find the proper  

Rachel:   uh, channel for those products and do a   a   a survey   a market study on seeing who would be the potential buyers.

Beth: Yeah.

Beth:   well this is actually like, you know, <FILL/>   this is half of a follow-up <FILL/> eh marketing uh meeting from what we had last week.

Sarah: I think  

Beth: So did y'all get in your mail that   that little package that I put together of, like <FILL/> the  

Ron: Mmm.

Sarah: Yes.

Ron: I looked at it, briefly.

Beth: Yeah, the <FILL/>   the little kids. So <FILL/> my idea with that was to send it  

Beth:   through our um  

Beth:   our, like, Instagram channel and that's  

Ron: Mm-hmm.

Beth:   to specifically like focus on uh Japanese market because they're such big hikers.

Ron: Hmm, OK.

Beth: Yeah.

Sarah: I was thinking another way could be  

Sarah:   we know with technology of today, we can have algorithms of what people are interested online, so based on them  

Sarah:   be able to target them maybe on social media being <FILL/>   having like sponsored posts pop up.

Rachel: By experience I think we can say   Oh   Oh, not by experience, just by, uh  

Sarah:   um  

Rachel:   knowing and  

Rachel:   I believe that uh  

Rachel:   the uh  

Rachel:   webs have the marketing, the online market  

Rachel:   is the market that works, of course.

Rachel: And that's <FILL/> much much cheaper than the TV.

Ron: Right, but then we'll have to market in   let's say in   in the Japanese language  

Rachel: And maybe, uh  

Rachel: Ah, that's something else.

Ron:   and do we have people that uh   that would be able to   to put uh  

Beth: Yeah.

Ron: <UNKNOWN/>

Rachel: First of all,  

Ron: Yeah.

Beth: We do. We can   We can   We have uh   We have Japanese  

Rachel: <BA/>

Rachel: How is the current  

Rachel: How's the currency doing? Can we   Is it worth it to do, uh, for the Japanese market?

Sarah: I don't know why we   we <FILL/>   all of a sudden are focusing on Japan, you know. <PName> Beth </PName> mentioned it, but  

Rachel: I don't know.

Rachel: I don't know.

Sarah:   you know, I   I think   I think focusing within  

Beth: <BA/>

Rachel: Uh local market  

Sarah:   within the US, where we're based first, um, it's something that is a lot more natural and makes more sense, you know  

Rachel: Absolutely.

Ron: Right.

Sarah:   <FILL/> shipping things to Japan and all of that, something that's gonna be  

Sarah:   way more expensive. We know the culture in the US, we know there is a big hiking, uh, market for it, so  

Rachel: OK.

Rachel: Alright.

Rachel: <PName> Don </PName> you were <UNKNOWN/> <UNKNOWN/>  

Donald: In   In the US  

Donald:   you've got  

Donald:   areas like Southern California and   and Florida  

Donald:   which is warm weather climate  

Donald:   all year long.

Donald: Also Southern California  

Donald:   you have the, uh  

Donald:   in the winter time the snow is snowing uh for skiers.

Beth: Mm-hmm.

Donald: I think <FILL/>  

Donald:   California's probably the best  

Donald:   target area 'cause you have  

Donald:   a multitude of sports and, uh, equipment that <FILL/>   we could market there.

Rachel: And people that are sport oriented then they'll   so they'll spend more money on sport, but all of, uh um you know <FILL/>   all   all over the US, but  

Rachel: Uh let's go back to our channels and I think that TV is wonderful.

Rachel: But I think that online and if we have to pay for uh  

Rachel:   uh, Google ads or if we have to pay for, uh  

Rachel:   the, uh  

Rachel:   uh <FILL/> the Facebook ads. Uh, they are the   the   they are, uh  

Ron: <FILL/>

Rachel:   they give back, uh, you know,  

Ron: <FILL/> If we're thinking about California we also might want to  

Rachel:   quite a lot.

Ron:   uh, use influencers and say like get  

Sarah: Yeah.

Beth: Yeah.

Rachel: Yes.

Ron:   get  

Ron:   <PName> Kim Kardashian </PName> to wear our hiking boots  

Beth: Yeah, for sure.

Ron:   and, uh   and I'm not sure. I   I can <FILL/>   I can see her with the boots and the sticks. That would be, uh  

Rachel: Are you done?

Sarah: <FILL/> I'm not sure   I'm not sure uh  

Rachel: <PName> Sarah </PName> , do you have contact with <PName> Kim Kardashian </PName> and her team?

Sarah: <FILL/>

Beth: <FILL/>

Sarah: I <FILL/>   I'm not sure. I was about to say I'm not sure <PName> Kim Kardashian </PName> is who we want to really promote our product  

Beth: Who we really <UNKNOWN/>  

Beth:   and who <UNKNOWN/>  

Sarah:   but <FILL/> <PName> Donald </PName> , I know you have good connections maybe in that field, so do you mind putting out a list of maybe influencers we can work out with?

Donald: I have, uh, several people for it's   for the, uh   the Dodger organization  

Sarah: Perfect.

Donald:   and the San Francisco Forty Niner football organization.

Sarah: So could you maybe make me a list of those influencers by Monday?

Beth: <BA/>

Donald: Uh make you a   <FILL/> make a list of those. Also, I have a uh relative of mie  

Sarah: <UNKNOWN/>

Donald:   that is good friends with <FILL/> <PName> Schwarzenegger </PName> .

Rachel: <FILLlaugh/>

Ron: Hmm, OK.

Rachel: So  

Beth: K, well that sounds  

Ron: He   He is   He's quite a hiker.