国际商务综合教程

2009年清华大学出版社出版的图书
《国际商务综合教程》是2009年清华大学出版社，北京交通大学出版社出版的图书，作者是周苹。
内容简介
《国际商务综合教程(英文版)》分为14章，内容包括：国际商务环境、国际金融、贸易与投资、国际区域经济一体化、国际企业经营战略与联合、进出口贸易及生产运营管理、国际市场营销、国际企业财务管理、人力资源及国际物流。书的结构为：学习目的、正文、专栏、注释、练习及案例。配备课件与练习参考答案。
文字陈述将专业性与通俗性相结合，简明、易懂；该书既适于作为本科生和低年级研究生的专业英语教材，也可作为相关从业人员进修读本。
图书目录
Chapter 1 An Overview of International Business .
1.1 What Is International Business?
1.2 Why Study International Business?
1.3 International Business Activity
1.4 What Is Globalization
1.5 The Contemporary Causes of Globalization
Chapter 2 The Social Environment of International Business
2.1 Economic Systems
2.2 Culture and International Business
2.3 Legal Systems Environment
2.4 The Political Environment
Chapter 3 International Trade and Investment Theory
3.1 Classical Country-Based Trade Theories
3.2 Modern Firm-Based Trade Theories
3.3 The Competitive Advantage of Nations
3.4 International Investment Theories
3.5 Factors Influencing Foreign Direct Investment
Chapter 4 The World Trade Organization and Regional Economic Integration
4.1 The World Trade Organization
4.2 Regional Economic Integration
4.3 The Arguments about Economic Integration
4.4 Influential Regional Economic Alliances
Chapter 5 Foreign Exchange and International Financial Markets
5.1 The Economics of Foreign Exchange
5.2 The Functions of the Foreign Exchange Market
5.3 Arbitrage and the Currency Market
5.4 The International Capital Market
Chapter 6 The Strategy and Structure of International Business
6.1 The Challenges of International Strategic Management
6.2 Strategic Alternatives
6.3 Developing International Strategies
Chapter 7 Entry Strategy and Strategic Alliances
7.1 Basic Entry Decisions
7.2 Entry Modes
7.3 Selecting an Entry Mode
7.4 Strategic Alliances
Chapter 8 Import and Export Trade Operations ..
8.1 The Promise and Pitfalls of Exporting
8.2 Improving Export Performance
8.3 Promotion of International Trade
8.4 Getting Paid for Exports
Chapter 9 International Operations Management
9.1 The Role of International Operations Management
9.2 Production Management
9.3 International Service Operations
9.4 Managing Productivity and Quality in International Business
Chapter 10 International Marketing
10.1 International Marketing Management
10.2 Product Policy
10.3 Pricing Issues and Decisions
10.4 Promotion Issues and Decisions
10.5 Distribution Issues and Decisions
Chapter 11 International Financial Management
11.1 Global Financial Goals
11.2 Import/Export Trade Financing: Using a Letter of Credit
11.3 International Capital Budgeting
11.4 International Working Capital and Cash Flow Management
Chapter 12 International Accounting
12.1 National Differences in Accounting
12.2 Efforts at Harmonization
12.3 Accounting for International Business Activities
12.4 International Taxation Issues
Chapter 13 International Human Resource Management
13.1 The Nature of International Human Resource Management
13.2 Recruitment and Selection of Managers
13.3 Labor Relations
13.4 Human Resource Policies
Chapter 14 International Logistics and Supply-Chain Management
14.1 What is International Logistics?
14.2 Supply Chain Management
14.3 International Transportation and Inventory
14.4 Management of International Logistics
后记
作者简介
作者：周苹 解说词：(美国)Charles H. Schroeder