Naruto Mobile

Naruto Mobile ( Simplified Chinese: 火影忍者手游 , Pinyin: Huǒyǐngrěnzhě Shǒuyóu , Japanese: ナルトモバイル) is a free-to-play side-scrolling action fighter game developed by More Fun Studio (魔方工作室), a Chinese company owned by Tencent Games, with licensing and IP support from Namco Bandai Games . The game features a strong focus on PvP (player vs player) combat and delivers visually impressive animation effects. Production oversight is provided by Masashi Kishimoto and the production committee of Shueisha , TV-Tokyo and Studio Pierrot .

The game's background and characters is depicted in 2D, with elaborate character animation. Some of the older character designs, including the opponents for the playable characters, as well as the backgrounds, were taken from a Naruto: Ultimate Ninja Online as it was created by the same authors. Unlike the aforementioned game, however, in this game the player does not need to create an original character, since the entire plot follows the characters of the original story. The plot begins with the first episode of the original anime and continues up to the events of Boruto: Naruto Next Generations .

This game is released only in Chinese with the original voice acting of all the characters. The game also requires mandatory registration in the Chinese social network QQ or WeChat.

## Gameplay [ ]

Naruto Mobile plays very similar to a beat-em-up style fighting game. Most notably, the game has a vertical axis; unlike most fighting games, characters can move up and down instead of being solely limited to moving left and right.

The passage of the game follows the plot of the anime. Characters are categorised by strength and are designated with a ranking system of S, A, B and C, where S are the strongest fighters and fewer than the rest, and C are relatively weaker and mainly consist of more minor characters. The player receives playable characters by collecting fragments, winning tournaments, purchasing characters with in-game currency or real money, or as gifts. Characters are also given out regularly as monthly sign-in rewards. In the game itself, in addition to battles, the player needs to complete small missions like bringing the dying Zabuza to Haku 's body.

## Reception [ ]

Commercial Performance

Naruto Mobile has been a colossal commercial success for Tencent Games since its launch in 2016. By 2024, its lifetime revenue across all platforms had surpassed 20 billion CNY/(approx. $3.1 billion USD) . It consistently ranks highly on revenue charts, placing 7th among all Tencent-published mobile games in 2024 and 14th among all mobile games in China by revenue for the year, generating around 4.0 billion CNY (approx. $568 million USD) in 2024 alone.

According to official data, in 2023 alone, the number of people participating in the "Naruto" mobile game e-sports events has exceeded 6 million, and the total number of spectators has reached 100 million . [1]

The game maintains a large and engaged player base, with peak Daily Active Users (DAU) exceeding 10 million and a 30-day retention rate steadily above 21%. Its performance remained strong during the summer of 2024 (June–August), recording a 40% year-over-year revenue growth.

Key factors contributing to its enduring success include engaging PVP gameplay, frequent content updates, and a robust social ecosystem featuring Clan Wars and Ninja Leagues. In addition, the support of a large, dedicated, and loyal community, alongside the strong backing of the Naruto IP, has ensured sustained player engagement and long-term appeal.

## Playable Characters [ ]

The following table is the list of all playable characters, organized in the in-game order. All skins are also included, since certain skins can change skill sets.

## Trivia [ ]

- Chiriku is the only character with no voice clips.
- Temari formerly had a voice in-game, but her voice actor requested to be removed from the game.
- In this game, a fairly large number of player attacks are associated with the summoning of techniques from the scroll. Summons of various techniques like Fire Release: Demon Lantern or Wind Release: Spiralling Wind Ball are available to absolutely any playable character. In addition, each character has access to the Summoning Technique , with the help of which he can summon any creature, from Ninken and Toads to Giant Rhino and Ibuse .
- In the trailer announcing content from Naruto Shippūden the Movie: The Will of Fire , the game appears to reference an outdated version of the wiki's nature transformation chart .

## External Links [ ]

- Game Official Website

## References [ ]