TITLE: Honoring David Lykes of Georgetown on his contributions to Hispanic radio.

SUMMARY: Honoring David Lykes of Georgetown on his contributions to Hispanic radio.

FULL TEXT:
WHEREAS, David Lykes of Georgetown is a true pioneer in the development and advancement of Hispanic radio broadcasting and has made important contributions to the Lone Star State over the course of his distinguished career; and WHEREAS, Mr. Lykes began his life in broadcasting in the 1950s, as an account executive at KGBT-AM Harlingen, which broadcast 8 of its 18 hours in Spanish; he saw the opportunity to expand the programming, and in 1962, a time when there were few Spanish-language radio stations, KGBT began broadcasting completely in Spanish; and WHEREAS, In 1997, the station's parent company, Tichenor Media, merged with Heftel Broadcasting to create the Hispanic Broadcasting Corporation, and Mr. Lykes was a key leader in the new corporation, which would later become Univision Radio; committed to developing talent at all levels of the company, he also reached out to Hispanic communities and encouraged his stations to get involved with local charities; additionally, he worked to convince businesses of the importance of this new market and attracted advertising from local to nationally known companies; and WHEREAS, Mr. Lykes developed the first Hispanic national sales firm, Katz Hispanic, and worked with several research businesses to improve data collection on this growing market; although he retired in 2001, Mr. Lykes continues to encourage local media in their community endeavors, and in 2006 he was honored with the Texas Association of Broadcasters Pioneer Broadcaster of the Year award; and WHEREAS, David Lykes has won the admiration and esteem of all with whom he has worked, and it is indeed a great pleasure to recognize the lifetime of achievements of this outstanding Texan and visionary leader known for his integrity, commitment, and respect for others; now, therefore, be it RESOLVED, That the House of Representatives of the 83rd Texas Legislature hereby honor David Lykes on his contributions to Hispanic radio programming and extend to him sincere best wishes for continued happiness and good fortune; and, be it further RESOLVED, That an official copy of this resolution be prepared for Mr. Lykes as an expression of high regard by the Texas House of Representatives. Oliveira Speaker of the House I certify that H.R. No. 2012 was adopted by the House on May 17, 2013, by a non-record vote. Chief Clerk of the House