English: out-takes
Welsh: mesurau haniaethol
Subject: Cyffredinol
English definition: Generally out-takes measure people’s opinions or thoughts on your activity and the messages that it contains. Typical out-take metrics include awareness of your activity or the messages that it’s promoting, understanding of its key messages, opinions of or attitudes towards your activity and the messages that it’s promoting and intended behaviour (things that they plan to do as a result of your activity – but that they haven’t done yet). .