Stroop effect

In psychology, the Stroop effect is the delay in reaction time between congruent and incongruent stimuli.

The effect has been used to create a psychological test (the Stroop test) that is widely used in clinical practice and investigation.

A basic task that demonstrates this effect occurs when there is a mismatch between the name of a color (e.g., "blue", "green", or "red") and the color it is printed in (i.e., the word "red" printed in blue ink instead of red ink). When asked to name the color of the word it takes longer and is more prone to errors when the color of the ink does not match the name of the color.

The effect is named after John Ridley Stroop, who first published the effect in English in 1935. The effect had previously been published in Germany in 1929 by other authors. The original paper by Stroop has been one of the most cited papers in the history of experimental psychology, leading to more than 700 Stroop-related articles in literature.

Original experiment 

The effect was named after John Ridley Stroop, who published the effect in English in 1935 in an article in the Journal of Experimental Psychology entitled "Studies of interference in serial verbal reactions" that includes three different experiments. However, the effect was first published in 1929 in Germany by Erich Rudolf Jaensch, and its roots can be followed back to works of James McKeen Cattell and Wilhelm Maximilian Wundt in the nineteenth century.

In his experiments, Stroop administered several variations of the same test for which three different kinds of stimuli were created: Names of colors appeared in black ink; Names of colors in a different ink than the color named; and Squares of a given color.

In the first experiment, words and conflict-words were used. The task required the participants to read the written color names of the words independently of the color of the ink (for example, they would have to read "purple" no matter what the color of the font). In experiment 2, stimulus conflict-words and color patches were used, and participants were required to say the ink-color of the letters independently of the written word with the second kind of stimulus and also name the color of the patches. If the word "purple" was written in red font, they would have to say "red", rather than "purple". When the squares were shown, the participant spoke the name of the color. Stroop, in the third experiment, tested his participants at different stages of practice at the tasks and stimuli used in the first and second experiments, examining learning effects.

Unlike researchers now using the test for psychological evaluation, Stroop used only the three basic scores, rather than more complex derivative scoring procedures. Stroop noted that participants took significantly longer to complete the color reading in the second task than they had taken to name the colors of the squares in Experiment 2. This delay had not appeared in the first experiment. Such interference were explained by the automation of reading, where the mind automatically determines the semantic meaning of the word (it reads the word "red" and thinks of the color "red"), and then must intentionally check itself and identify instead the color of the word (the ink is a color other than red), a process that is not automated.

Experimental findings 
Stimuli in Stroop paradigms can be divided into three groups: neutral, congruent and incongruent. Neutral stimuli are those stimuli in which only the text (similarly to stimuli 1 of Stroop's experiment), or color (similarly to stimuli 3 of Stroop's experiment) are displayed. Congruent stimuli are those in which the ink color and the word refer to the same color (for example the word "pink" written in pink). Incongruent stimuli are those in which ink color and word differ. Three experimental findings are recurrently found in Stroop experiments. A first finding is semantic interference, which states that naming the ink color of neutral stimuli (e.g. when the ink color and word do not interfere with each other) is faster than in incongruent conditions. It is called semantic interference since it is usually accepted that the relationship in meaning between ink color and word is at the root of the interference. The second finding, semantic facilitation, explains the finding that naming the ink of congruent stimuli is faster (e.g. when the ink color and the word match) than when neutral stimuli are present (e.g. stimulus 3; when only a colored square is shown). The third finding is that both semantic interference and facilitation disappear when the task consists of reading the word instead of naming the ink color. It has been sometimes called Stroop asynchrony, and has been explained by a reduced automatization when naming colors compared to reading words.

In the study of interference theory, the most commonly used procedure has been similar to Stroop's second experiment, in which subjects were tested on naming colors of incompatible words and of control patches.  The first experiment in Stroop's study (reading words in black versus incongruent colors) has been discussed less. In both cases, the interference score is expressed as the difference between the times needed to read each of the two types of cards. Instead of naming stimuli, subjects have also been asked to sort stimuli into categories. Different characteristics of the stimulus such as ink colors or direction of words have also been systematically varied. None of all these modifications eliminates the effect of interference.

Neuroanatomy 

Brain imaging techniques including magnetic resonance imaging (MRI), functional magnetic resonance imaging (fMRI), and positron emission tomography (PET) have shown that there are two main areas in the brain that are involved in the processing of the Stroop task. They are the anterior cingulate cortex, and the dorsolateral prefrontal cortex. More specifically, while both are activated when resolving conflicts and catching errors, the dorsolateral prefrontal cortex assists in memory and other executive functions, while the anterior cingulate cortex is used to select an appropriate response and allocate attentional resources.

The posterior dorsolateral prefrontal cortex creates the appropriate rules for the brain to accomplish the current goal.  For the Stroop effect, this involves activating the areas of the brain involved in color perception, but not those involved in word encoding.  It counteracts biases and irrelevant information, for instance,  the fact that the semantic perception of the word is more striking than the color in which it is printed.  Next, the mid-dorsolateral prefrontal cortex selects the representation that will fulfill the goal. The relevant information must be separated from irrelevant information in the task; thus, the focus is placed on the ink color and not the word.
Furthermore, research has suggested that left dorsolateral prefrontal cortex activation during a Stroop task is related to an individual's’ expectation regarding the conflicting nature of the upcoming trial, and not so much on the conflict itself. Conversely, the right dorsolateral prefrontal cortex aims to reduce the attentional conflict and is activated after the conflict is over.

Moreover, the posterior dorsal anterior cingulate cortex is responsible for what decision is made (i.e. whether someone will say the written word or the ink color).  Following the response, the anterior dorsal anterior cingulate cortex is involved in response evaluation—deciding whether the answer is correct or incorrect. Activity in this region increases when the probability of an error is higher.

Theories 
There are several theories used to explain the Stroop effect, which are commonly known as "race models". This is based on the underlying notion that both relevant and irrelevant information are processed in parallel, but that they "race" to enter the single central processor during response selection.  They are:

Processing speed 
This theory, also called Relative Speed of Processing Theory, suggests there is a lag in the brain's ability to recognize the color of the word since the brain reads words faster than it recognizes colors.  This is based on the idea that word processing is significantly faster than color processing. In a condition where there is a conflict regarding words and colors (e.g., Stroop test), if the task is to report the color, the word information arrives at the decision-making stage before the color information which presents processing confusion.  Conversely, if the task is to report the word, because color information lags after word information, a decision can be made ahead of the conflicting information.

Selective attention 
The Selective Attention Theory suggests that color recognition, as opposed to reading a word, requires more attention. The brain needs to use more attention to recognize a color than to encode a word, so it takes a little longer.  The responses lend much to the interference noted in the Stroop task. This may be a result of either an allocation of attention to the responses or to a greater inhibition of distractors that are not appropriate responses.

Automaticity 

This theory is the most common theory of the Stroop effect.   It suggests that since recognizing colors is not an "automatic process" there is hesitancy to respond, whereas, in contrast, the brain automatically understands the meanings of words as a result of habitual reading. This idea is based on the premise that automatic reading does not need controlled attention, but still uses enough attentional resources to reduce the amount of attention accessible for color information processing.  Stirling (1979) introduced the concept of response automaticity. He demonstrated that changing the responses from colored words to letters that were not part of the colored words increased reaction time while reducing Stroop interference.

Parallel distributed processing 
This theory suggests that as the brain analyzes information, different and specific pathways are developed for different tasks.  Some pathways, such as reading, are stronger than others, therefore, it is the strength of the pathway and not the speed of the pathway that is important.  In addition, automaticity is a function of the strength of each pathway, hence, when two pathways are activated simultaneously in the Stroop effect, interference occurs between the stronger (word reading) path and the weaker (color naming) path, more specifically when the pathway that leads to the response is the weaker pathway.

Cognitive development
In the neo-Piagetian theories of cognitive development, several variations of the Stroop task have been used to study the relations between speed of processing and executive functions with working memory and cognitive development in various domains. This research shows that reaction time to Stroop tasks decreases systematically from early childhood through early adulthood. These changes suggest that speed of processing increases with age and that cognitive control becomes increasingly efficient. Moreover, this research strongly suggests that changes in these processes with age are very closely associated with development in working memory and various aspects of thought.
The stroop task also shows the ability to control behavior. If asked to state the color of the ink rather than the word, the participant must overcome the initial and stronger stimuli to read the word. These inhibitions show the ability for the brain to regulate behavior.

Uses 
The Stroop effect has been widely used in psychology. Among the most important uses is the creation of validated psychological tests based on the Stroop effect permit to measure a person's selective attention capacity and skills, as well as their processing speed ability.  It is also used in conjunction with other neuropsychological assessments to examine a person's executive processing abilities, and can help in the diagnosis and characterization of different psychiatric and neurological disorders.

Researchers also use the Stroop effect during brain imaging studies to investigate regions of the brain that are involved in planning, decision-making, and managing real-world interference (e.g., texting and driving).

Stroop test 

The Stroop effect has been used to investigate a person's psychological capacities; since its discovery during the twentieth century, it has become a popular neuropsychological test.

There are different test variants commonly used in clinical settings, with differences between them in the number of subtasks, type and number of stimuli, times for the task, or scoring procedures. All versions have at least two numbers of subtasks. In the first trial, the written color name differs from the color ink it is printed in, and the participant must say the written word. In the second trial, the participant must name the ink color instead. However, there can be up to four different subtasks, adding in some cases stimuli consisting of groups of letters "X" or dots printed in a given color with the participant having to say the color of the ink; or names of colors printed in black ink that have to be read. The number of stimuli varies between fewer than twenty items to more than 150, being closely related to the scoring system used. While in some test variants the score is the number of items from a subtask read in a given time, in others it is the time that it took to complete each of the trials. The number of errors and different derived punctuations are also taken into account in some versions.

This test is considered to measure selective attention, cognitive flexibility and processing speed, and it is used as a tool in the evaluation of executive functions. An increased interference effect is found in disorders such as brain damage, dementias and other neurodegenerative diseases, attention-deficit hyperactivity disorder, or a variety of mental disorders such as schizophrenia, addictions, and depression.
Ergonomists could even show a relationship between the ergonomic characteristics of the educational furniture and the number of cognitive errors based on Stroop test. They found that an error percentage reduction using separated chair and desk against arm table student chair.

Variations 
The Stroop test has additionally been modified to include other sensory modalities and variables, to study the effect of bilingualism, or to investigate the effect of emotions on interference.

Warped words 
For example, the warped words Stroop effect produces the same findings similar to the original Stroop effect. Much like the Stroop task, the printed word's color is different from the ink color of the word; however, the words are printed in such a way that it is more difficult to read (typically curved-shaped).  The idea here is the way the words are printed slows down both the brain's reaction and processing time, making it harder to complete the task.

Emotional 

The emotional Stroop effect serves as an information processing approach to emotions. In an emotional Stroop task, an individual is given negative emotional words like "grief", "violence", and "pain" mixed in with more neutral words like "clock", "door", and "shoe".  Just like in the original Stroop task, the words are colored and the individual is supposed to name the color. Research has revealed that individuals that are depressed are more likely to say the color of a negative word slower than the color of a neutral word.  While both the emotional Stroop and the classic Stroop involve the need to suppress irrelevant or distracting information, there are differences between the two. The emotional Stroop effect emphasizes the conflict between the emotional relevance to the individual and the word; whereas, the classic Stroop effect examines the conflict between the incongruent color and word. The emotional Stroop effect has been used in psychology to test implicit biases such as racial bias via an implicit-association test. A notable study of this is Project Implicit from Harvard University which administered a test associating negative or positive emotions with pictures of race and measured the reaction time to determine racial preference.

Spatial 
The spatial Stroop effect demonstrates interference between the stimulus location with the location in the stimuli.  In one version of the spatial Stroop task, an up or down-pointing arrow appears randomly above or below a central point. Despite being asked to discriminate the direction of the arrow while ignoring its location, individuals typically make faster and more accurate responses to congruent stimuli (i.e., a down-pointing arrow located below the fixation sign) than to incongruent ones (i.e., an up-pointing arrow located below the fixation sign).  A similar effect, the Simon effect, uses non-spatial stimuli.

Numerical 
The Numerical Stroop effect demonstrates the close relationship between numerical values and physical sizes. Digits symbolize numerical values but they also have physical sizes. A digit can be presented as big or small (e.g., 5 vs. 5), irrespective of its numerical value. Comparing digits in incongruent trials (e.g., 3 5) is slower than comparing digits in congruent trials (e.g., 5 3) and the difference in reaction time is termed the numerical Stroop effect. The effect of irrelevant numerical values on physical comparisons (similar to the effect of irrelevant color words on responding to colors) suggests that numerical values are processed automatically (i.e., even when they are irrelevant to the task).

Reverse 
Another variant of the classic Stroop effect is the reverse Stroop effect. It occurs during a pointing task. In a reverse Stroop task, individuals are shown a page with a black square with an incongruent colored word in the middle—for instance, the word "red" written in the color green—with four smaller colored squares in the corners.  One square would be colored green, one square would be red, and the two remaining squares would be other colors. Studies show that if the individual is asked to point to the color square of the written color (in this case, red) they would present a delay.  Thus, incongruently-colored words significantly interfere with pointing to the appropriate square. However, some research has shown there is very little interference from incongruent color words when the objective is to match the color of the word.

In popular culture 
The Brain Age: Train Your Brain in Minutes a Day! software program, produced by Ryūta Kawashima for the Nintendo DS portable video game system, contains an automated Stroop test administrator module translated into game form.

MythBusters used the Stroop effect test to see if males and females are cognitively impaired by having an attractive person of the opposite sex in the room. The "myth" (that is, hypothesis) was disproved.A Nova episode used the Stroop Effect to illustrate the subtle changes of the mental flexibility of Mount Everest climbers in relation to altitude.

In industry 
British automotive marque MINI released a vehicle with the turn signal indicator designed as arrows that are pointing the opposite way that the indicated turn signal is blinking.

References

External links 

 Online lesson with online demonstration of the Stroop effect via PsyToolkit
 An online test based on the Stroop effect will show the level of flexibility of the mind
 Training the flexibility of the mind based on the effect of the Stroop

Cognitive tests
Memory tests
Perception
Neuropsychological tests
Psychophysics
Cognitive biases