### Instruction: how important is workflow integration in obtaining value from AI?
### Response: While data and AI are the key to delivering a modern online customer experience, grand insights and precise predictions mean nothing if the business cannot act upon them. As we see more and more organizations, especially those engaged in online commerce, fold data-driven capabilities into their operational workflows, moving from insight to action often entails the deployment of real-time capabilities, capable of sensing and responding to opportunities in the moment.