### Instruction: What is a personalized sales email?
### Response: A personalized sales email is an email written to a specific person at a company. This type of email is tailored to a prospective customer in a way that touches upon why you are reaching out to that person and why you are reaching out to that person right now. An initial personalized email aims to spark interest in potential buyers, hoping they agree to discuss the value they might gain by purchasing your offering.