Genre: Information/Explanation

The emblem of McDonald's is symbol of harmony , friendship , funny , the uncle who dresses in the traditional circus clothing , yellow , red and white , the shirt and socks , big red shoes , yellow gloves , red-haired . in theUnited Stateschildren of aged 4-9 , only is the second most familiar characters , he will always be a symbol of everyone's friend . Golden arches : McDonald's emblem is curved " M " letter , dominated yellow color , dark red for the secondary color , yellow recalls the cheap price , but no matter what kind of weather , yellow vision is strong . " M " letter of the arc is very soft , the image of the door will associate with store , you have strong desire to enter the store . McDonald's becomes the most successful fast food chain in the world , it is a set of unique business ideas and her philosophy , the McDonald must have brilliant future . In short , the philosophy can be used to describe four letters , namely : Q , S , C , V. Specifically , Q : for Quality ( quality ) , S : for service ( service ) , C : for cleanliness ( cleanliness ) , V : for value ( value ) . The philosophy is builded up by the founder of McDonald's Ray Kroc in the beginning . For decades , it has committed to implement this idea to convince consumers to enjoy his food . Q ( quality ) : ensure the unique flavor and freshness of food , McDonald's adopts series of critical ways . All materials must be checked before enter into the store , including pie of beef and so on , the index is near 40 , the temperature can not exceed 4 ° C in the warehouse . S ( service ) : McDonald's promote the fast , friendly and attentive service . The restaurant waiters are courteous , the equipment is advanced and convenient , the customer waiting time is very short , takeaway food is also available in various types of sterile packaging . C ( cleanliness ) : when you enter the McDonald's restaurant , you will feel fresh and elegant environment , clean and tidy . It has strict health standards , such as employees must use special liquid germicidal to scrub the hand for 20 seconds , then drying . V ( value ) : the so-called value , is the reasonable price , value for production . McDonald's emphasizes on taste of food , color , nutrition to provide customers with pleasant environment to enjoy the spirit of culture , which is the intangible value .