Genre: Promotion

Do n't think that if you are not participating in the social media conversation that your reputation ca n't be ruined online by a digital attack ,  said Torrenzano . " Others will create false information or blogs about you or your brand that can cause significant damage with a keystroke . And you have to know how to thwart or respond to those attacks . " Describing how " digital mosh pit " tactics such as new media mayhem , truth remix and silent slashers can cause reputation havoc , Torrenzano noted how the Seven Digital Shields articulated in his book can preventor counter the digital attacks . Co-authored with Mark Davis , the book , " Digital Assassination : Protecting Your Reputation , Brand , Or Business Against Online Attacks , " which rose to number 3 on Amazon , is available at www.DigitalAssassinationBook.com . " The eight digital cycles that make up one 24-hour day requires that communicators be prepared to respond to a digital reputation attack at least within six to eight hours if not sooner , " said Torrenzano . " Allowing a day or two to go by without responding means missing eight to 16 digital cycles . That gives too much time for negative PR to go viral . The response must be much quicker or millions of dollars could be lost as a result of the unanswered attack . " Torrenzano also noted that at times it helps to have a sense of humor about the Internet to " keep our balance . " Knowing when and when not to respond to the Seven Digital Swords is crucial . And it 's all in his book . Newsletter signup Subscribe to blog