Genre: Promotion

DIRTT " DIRTT is not a product . It 's a set of tightly integrated construction systems . " " I will bet you that in ten years you will not be building non-rated walls in commercial buildings with metal studs and drywall . It 's a dying technology near the end of its life cycle . The interiors of buildings will be factory-made , highly customizable , high quality , beautifully designed modules that will plug in to the building and last as long as the core and shell . Why design with a system that is almost dead when you could design with DIRTT which is the future ? " " Interior partitioning systems should be a piece of equipment that belongs to the building . When you change tenants you do n't throw the whole HVAC system into the land fill – you move the ducts around – same thing . " " The real differentiator is ICE . Some of our competitors can make a nice looking metal and glass wall , but no one has the integrated process that drives our whole methodology . DIRTT is really a software company that has very cool factories " . DIRTT's focus is always on : Providing sustainable solutions , either from a material or behavioral perspective . The environment must be fully responsive to both aesthetic and functional needs , at point of creation and over time , without concern for compatibility . DIRTT's work will never be done . At no point will the product cease to evolve . DIRTT is higher quality construction . DIRTT is quicker construction . DIRTT offers more flexibility in design , and construction . DIRTT is sustainable . Adopting these simple directives drove the product solution to be indifferent to the future , to have radical aesthetic variability , and to continue to adapt and evolve in response to market and end-user needs . When you choose DIRTT you are choosing the Workscapes ' most current and adaptive options for your business , healthcare , government and educational environments .