Genre: Promotion

The future of the media business belongs to those who embrace platforms for data sharing : from Flickr ( people sharing photos ) to Facebook ( people sharing personal information ) , how content gets shared is now just as critical as the content itself . Enter Sportso : the future of sharing sports information . Sportso is XML Team's open , web-based editorial and distribution system . Developed to satisfy the needs and speeds of professional sports editors and ordinary fans alike , Sportso is also uniquely flexible and user-friendly . Its functionality allows for easy data entry and league management by groups as diverse as professional news-gathers and rec-league scorekeepers . Sportso was recently adopted as the editorial platform for the National Sports Content Sharing Network , an affiliation of over 70 major North American metropolitan newspapers , who needed a new , dependable , and cost-effective way to share content across their online and print publications . Engineered through years of experience with clients as diverse as Reuters , ESPN , blogger networks , Topps , NHL.com , and major league teams , Sportso lets you generate , shape , share , and give away or license content that you own . And it 's versatile : syndicating your data , your way , as XML , as HTML , or as Pagination System-ready formats such as Adobe InDesign and Quark XPress .