Genre: Promotion

Promotions for news / opinion / discussion web sites , or other secondary sources of public information Organizations able to fund radio marketing campaigns are respectfully requested to use underwriting sponsorships rather than soliciting PSA slots . WTUL targets PSAs towards organizations not otherwise able to promote their service efforts . Please contact us to discuss including WTUL in your media strategy . For dated material , please allow at least two weeks' notice , and preferably a month . Our announcement roster is usually prepared weekly , and sometimes earlier ; we regret that we do not revise schedules once published for late notices . We avoid opening attachments --- we 've had bad experiences with viruses in the past . And it 's much easier for us to copy / paste text into our rotations without all the formatting in attachments . Currently , all of our PSAs are read by the on-air DJ ; we are not currently airing pre-recorded spots . Please include at least one form of public contact information in your PSA text : an email address , a phone number and / or a web page URL . Our standard form for the last sentence is : " More information is available by calling ... , by email to ... , or online at ... " . PSAs are 50-60 spoken words at the very most , and normally shorter . Note that URLs , phone numbers and email addresses include several spoken words , even though they are written as a single word . Please use standard spellings : PSAs will read and not viewed ; trademarks or other vanity spellings can not be reproduced on the radio . Please send ready-to-air copy as a short paragraph of complete sentences . We receive too many submissions to take the time to rewrite lengthy ones , or to re-write text that would sound senseless when read aloud , so please do not ask us to " just shape this up " or " just edit this down to size " . Press releases are normally much , much longer than what we run as PSAs . Again , we can not offer to whittle down paragraphs of material into an appropriate announcement , and it 's often a significant bit of work to figure out the most important parts . So please send us text of suitable length . Flyers are also not a good thing to send for PSAs : flyers are a visual medium , not for reading aloud . PSAs should be a short paragraph , but flyers are usually just headlines and bullet points . Again , we can not offer to rewrite everyone's flyers into a regular paragraph , so please send us ready-to-read text . Information contained in material submitted to WTUL for distribution as PSAs or other on-air content must be unencumbered by copyright or other intellectual property claims . Restricted material , or material of ambiguous status , can not be aired . PSAs are scheduled by rotation ; a spot's frequency depends on the number of other spots in the rotation , and its scheduling varies randomly . Generally , short-term spots with a close deadline will be aired more frequently than less-timely and longer-term material . Because PSAs are a free service , we do not offer scheduling to specific times , wording guarantees , or scheduling records ; groups interested in these services are encouraged to inquire about Sponsorship Underwriting , through which we schedule more tailored announcements in consultation with donors . Phrase PSAs as providing information about opportunities , not as demanding action --- that is , the PSA should use declarative sentences ( like " We need help . " ) , not directions ( " Help us now . " ) or rhetorical questions ( " Would you help this clearly in-need group ? " ) .