Genre: Instruction

With all the changes Google have made (most recent releases of Google Panda and Penguin) is it the end of SEO for digital marketeers? Nope its not the end of SEO its just that we need to change and adapt to the new way of SEO. For the past few years people have being using black hat SEO techniques to try to get ahead of the rankings. Google have simply made their search engine more fairer, now people who employ black hat techniques such as over stuffing keywords and invisible texts will now  be playing on a level field. The updates for some mean they will see their websites drop in rankings but some who played by a fair set of SEO rules mean their rankings will soar.  So what are the SEO key factors that matter now? Quality content The recently release of Google Panda means they will heavily demote websites that have low quality content. Quality content will not only beef up your web traffic but also draw people to sharing it, after all back links are powerful boosts on SEO. Think of your audience when producing contents, what would they like to read? Human beings are not robots we get influenced, our interests changes through time, this means your content have to changed and be updated. So how do you make you contents engaging and relevant to the time? Here a few tools you can use: Google Alerts - It automatically send you new and relevant news, blogs and newspaper article of the keyword you defined. So you can always know what happening n your market. Keyword research tools (Google keyword research tool, Market Samurai)- Will give you indication how much a keyword is searched, based on this data you can find high traffic keywords to base your contents on to get a high increase in traffic. Search in social media . Use tools like Twitter search bar to search for different tweets/messages that are relevant at the moment. A good advice is to look for phrases like who, why, what, where and how  plus a relevant keyword (to your business), now you can see what people relevant to your business are asking for at the moment, that way you can develop contents to answer those questions building brand awareness through content recognition and engagement  and SEO at the same time. Keywords Optimization Keyword optimization still matter, do not  try to scam the search engine by keyword stuffing and invisible texts or other black hat techniques, this will penalise your entire website. Do keyword research . Once you found the best keywords, place the keywords inside your meta, header, page title and alt (for images) tags. Social Media Social Media Social Media Google upping its games on social media with it G+ means that Google now realizes the importance of social media in the digital market and naturally as a result it now plays an important role in SEO . Social media is now a great influencer in SEO. The most powerful asset they can provide to you are back links through likes, tweets, messages and comments. Be sure to push your business on to the top three social media networking sites, Facebook ,Twitter and G+ to get these benefits. Then all you have to do is share  your blogs and company updates to these account so that you draw in readers or customers. Traffic type is also a factor that affects your SEO, having purely organic traffics will deny you of first page rank, nowadays some traffic most come from social media sites. Other key tips: Do not duplicate content to try to scam the search engines that you are a content filled website. You will seriously lose your rankings over this. When creating internal links concentrate on using keywords in your anchor texts rather than "click here".