Genre: Opinion/Argumentation

Stickability Nobody said it was going to be this hard Setting up a business comes with many challenges.  One of the biggest challenges that I've found is getting new clients or business. With larger companies this can be achieved through advertising or perhaps even a dedicated sales team.  As a SME or entrepreneur on a limited budget, you will have to become more resourceful and innovative in order to win new business. I like many entrepreneurs given the opportunity and investment would be able to fast track our business's to growth phase much quicker. The reality however is that the majourtiy of startups do not have this luxury.  In order to succeed, you need to have what Sahar and Bobby Hashemi said in their book Anybody can do it , which is "Stickability" In short, keep going and don't stop believing.