Genre: Instruction

Another strategy is to use Internet monitoring to monitor online articles regarding a company's activities to prepare for negative publicity . Some go further and monitor chat rooms , newsgroups , and online discussion forums . The same can happen to a company without a crisis management plan in place . It 's possible to survive the crisis and thrive as PG & E did . Do n't expect Worldcom to pull out of its Enron-like mess . Fraud is not excusable . And Martha Stewart ? She has hired a public relations strategist firm in an effort to do damage control . It 'll be worth watching to see what happens in her case and how the PR firm attempts to save her reputation . Did you know there is a recall on one of her products ? Adds fuel to the fire , does n't it ?