Genre: Promotion

This session is all about the HOW of telling a great story to engage your audience whoever they may be ... Some of the great presenters / storytellers that we see in the media appear to be effortless - spontaneous in their delivery , endlessly witty , great at timing , creating mood , leaving an unforgettable message etc. But of course , these people are professional communicators and what we do n't see is the intense preparation that goes into their message and its delivery . For example , the journalist on location researching and choosing the right examples to tug at our heart strings ; the politician telling us his values , his strategy , his motivation in the hope that it will win our votes . And the same should be true of the leader motivating others ... This high energy , fun , practical and interactive session will help leaders to start thinking about their stories , and critically , understand how to present them in a way that engages their audiences . At the end of the session , leaders should feel equipped - know their next steps ; their strengths and where they might need to focus to become a storytelling leader that creates a great personal impact and connects with their followers . The sessions will include : Constructing a great story : Understanding the essentials of great presenting Building character : Exercises and practice in creating the narrative that sticks in the mind of the listener Creating drama : How to achieve momentum in a story , without overuse of sentiment It 's not what you say ... Maximising the impact of the story with great delivery technique Personal story : Bringing values and vision to life with personal storytelling AND making it about your listeners The Presenter - Janie Van Hool Janie has been an associate of Ashridge since 2001 . Her Ashridge clients have included The Audit Commission , The Foreign Office , ATOS KPMG , Skanska , Volvo , National Australia Bank , Dixons and The Ashridge Leading Strategy and Change Programme . Janie is a RADA trained actress and has worked in national and international theatre , TV , films and done extensive voiceover work . She uses her creative skills as a performer to help people understand how to create a dynamic leadership presence , how to communicate with confidence and maximise their personal impact . In addition to her RADA Diploma , Janie holds an MA in Voice and an MSc in Performance Psychology . Her postgraduate research focuses on performance excellence , enabling clients to feel and appear their best whilst achieving and communicating optimum performance in any professional environment . She is a skilled and experienced one-to-one coach and is the co-author , with Ashridge tutor Pam Jones , of The Impact and Presence Pocketbook . Janie's current clients include : Allied Irish Bank , O2 , George Clothing , CIMA , Oracle , MoD , ATOS KPMG , London Business School and Lloyds TSB Registrars . She also works on the Ashridge Senior Executive Programme .