Genre: Opinion/Argumentation

This year Michael Brandvold Marketing has founded the Are You Listening Social Media Award . This is awarded to the person or business who has missed the boat the most when it comes to social media . This is not for the person or company who has not even setup social profiles , this is for the person or business that has profiles but has completely missed how to use them . They have completely missed the opportunity to engage with their fans or customers . One condition on winning the award , you have to give the award back if you actually become aware you won because you were following social media . Because he is completely absent from all conversation about him and his band the 2011 Are You Listening Social Media Award is presented to ... Kip Winger ! What did Kip Winger not do to get this award ? In June of 2011 at the Conclave radio conference , a annual gathering of radio and music industry professionals , Winger was mentioned during a presentation . Following the presentation Winger took on a life and was being mentioned throughout the entire day in many Tweets . Not one acknowledgement by Winger . This was a gathering of a radio and music professionals remember . Six months later a number of professionals are still talking about Winger , but now joking how he is absent ... where is Kip Winger ? Still not one acknowledgement by Winger . I tried to reach out to him via his Twitter and Facebook page , no response . Six months ago he had the opportunity to engage with industry professionals , now he is being given a award to recognize his failure .