### (21) it is necessary to define political advertisement as an instance of political advertising. advertisements include the means by which the advertising message is communicated , including in print , by broadcast media or via an online platforms service. ### (21) it is necessary to define political advertisement as an instance of political advertising. advertisements include the means by which the advertising message is communicated , including in print , by broadcast media or via an online platforms service and social networks.


### (23) the concept of political actors should also include unelected officials , elected officials , candidates and members of government at european , national , regional or local level. other political organisations should also be included in that definition. ### (23) the concept of political actors should also include unelected officials , elected officials , candidates and members of government at european , national , regional or local level , as well as governments , parliaments , union bodies and international or intergovernmental organisations. other political organisations should also be included in that definition.


### (23) the concept of political actors should also include unelected officials , elected officials , candidates and members of government at european , national , regional or local level. other political organisations should also be included in that definition. ### (23) the concept of political actors should also include unelected officials , elected officials , candidates and members of government at european , national , regional or local level. other political organisations and their affiliated and subsidiary entities should also be included in that definition.


### (24) an advertising campaign should refer to the preparation , publication and dissemination of a series of linked advertisements in the course of a contract for political advertising , on the basis of common preparation , sponsorship and funding. it should include the preparation , placement , promotion , publication and dissemination of an advertisement or versions of an advertisement on different media and at different times within the same electoral cycle. ### (24) an advertising campaign should refer to the preparation , placement , promotion , publication and dissemination of a series of linked advertisements in the course of a contract for political advertising , on the basis of common preparation , sponsorship and funding. it should include the preparation , placement , promotion , publication and dissemination of an advertisement or versions of an advertisement on different media and at different times within the same electoral cycle.


### (24) an advertising campaign should refer to the preparation , publication and dissemination of a series of linked advertisements in the course of a contract for political advertising , on the basis of common preparation , sponsorship and funding. it should include the preparation , placement , promotion , publication and dissemination of an advertisement or versions of an advertisement on different media and at different times within the same electoral cycle. ### (24) an advertising campaign should refer to the publication and dissemination of a series of linked advertisements in the course of a contract for political advertising , on the basis of common sponsorship and funding. it should include placement , promotion , publication and dissemination of an advertisement or versions of an advertisement on different online and offline media and at different times within the same electoral cycle , as well as political messages on broad societal issues disseminated at any time..


### (26) in order to cover the broad range of relevant service providers connected to political advertising services , providers of political advertising services should be understood as comprising providers involved in the preparation , placement , promotion , publication and dissemination of political advertising. ### (26) in order to cover the broad range of relevant service providers connected to political advertising services , providers of political advertising services should be understood as comprising providers involved in the placement , promotion , publication and dissemination of political advertising.


### (27) the notion of political advertising services should not include messages that are shared by individuals in their purely personal capacity. individuals should not be considered as acting in their personal capacity if they are publishing messages the dissemination or publication of which is paid for by another. ### (27) the notion of political advertising services should not include messages that are shared by individuals in their purely personal capacity. individuals should not be considered as acting in their personal capacity if they are publishing messages the dissemination or publication of which involves remuneration or benefits in kind from third parties.


### (27) the notion of political advertising services should not include messages that are shared by individuals in their purely personal capacity. individuals should not be considered as acting in their personal capacity if they are publishing messages the dissemination or publication of which is paid for by another. ### (27) the notion of political advertising services should not include messages that are shared by individuals in their purely personal capacity. individuals should not be considered as acting in their personal capacity if they are publishing messages the dissemination or publication of which is paid for either by another or by themselves.


### (28) once an advertisement is indicated as being connected to political advertising , this should be clearly indicated to other service providers involved in the political advertising services. in addition , once an advertisement has been identified as political advertisement , its further dissemination should still comply with transparency requirements. for instance , when sponsored content is shared organically , the advertising should still be labelled as political advertising. ### (28) once an advertisement is indicated as being connected to political advertising , this should be clearly indicated to other service providers involved in the political advertising services. in addition , once an advertisement has been identified as political advertisement , its further dissemination should still comply with transparency requirements. for instance , when political advertising as defined in this regulation is shared organically , the advertising should still include its label identifying it as political advertising and providing additional information.


### (29) the rules on transparency laid down in this regulation should only apply to political advertising services , i.e. political advertising that is normally provided against remuneration , which may include a benefit in kind. the transparency requirements should not apply to content uploaded by a user of an online intermediary service , such as an online platform , and disseminated by the online intermediary service without consideration for the placement , publication or dissemination for the specific message , unless the user has been remunerated by a third party for the political advertisement. ### (29) the rules on transparency and due diligence laid down in this regulation should only apply to political advertising services , i.e. political advertising that is normally provided against remuneration , which may include a benefit in kind. the transparency requirements should not apply to content uploaded by a user of an online intermediary service , such as an online platform , and disseminated by the online intermediary service without consideration for the placement , publication or dissemination for the specific message , unless the user has been remunerated by a third party for the political advertisement.


### (30) the transparency requirements should also not apply to the sharing of information through electronic communication services such as electronic message services or telephone calls , as long as no political advertising service is involved. ### (30) the transparency requirements should also not apply to the sharing of information through electronic communication services such as electronic message services or telephone calls , as long as no political advertising service is involved , although such exchanges of information should respect personal data protection rules.


### (30) the transparency requirements should also not apply to the sharing of information through electronic communication services such as electronic message services or telephone calls , as long as no political advertising service is involved. ### (30) the transparency requirements should also apply to the sharing of information through electronic communication services such as electronic message services or telephone calls , as long as the service involves political advertising.


### (31) freedom of expression as protected by article 11 of the charter of fundamental rights covers an individual’s right to hold political opinions , receive and impart political information and share political ideas. every limitation to it has to comply with article 52 of the charter of fundamental rights and that freedom can be subject to modulations and restrictions where they are justified by the pursuit of a legitimate public interest and comply with the general principles of eu law , such as proportionality and legal certainty. that is inter alia the case where the political ideas are communicated through advertising service providers. ### (31) freedom of expression as protected by article 11 of the charter of fundamental rights covers an individual’s right to hold political opinions , receive and impart political information and share political ideas. every limitation to it has to comply with article 52 of the charter of fundamental rights and that freedom can be subject to modulations and restrictions where they are justified by the pursuit of a legitimate public interest and comply with the general principles of eu law , such as proportionality and legal certainty.


### in this regard , political advertising publishers shall use efficient and prominent marking and labelling techniques that allow the political advertisement to be easily identified as such and shall ensure that the marking or labelling remains in place in the event a political advertisement is further disseminated. ### in this regard , political advertising publishers shall use at least 25 percent of the displayed advertisement space for effective and prominent marking and labelling techniques that allow the political advertisement to be easily identified as such and shall ensure that the marking or labelling remains in place in the event a political advertisement is further disseminated.


### 2. the transparency notice shall be included in each political advertisement or be easily retrievable from it , and shall include the following information: ### 2. the long transparency notice shall be presented alongside each political advertisement or be easily retrievable from it , and shall be added to the european repository for political advertising. it shall include the following information:


### 2. the transparency notice shall be included in each political advertisement or be easily retrievable from it , and shall include the following information: ### 2. the transparency notice shall be included in each political advertisement or be easily retrievable from it , and shall include the following information in a clear and non-discriminatory format:


### the identity of the sponsor and contact details; ### the identity of the sponsor , its place of establishment and contact details;


### the identity of the sponsor and contact details; ### the identity of the sponsor and the entity ultimately controlling or financing the sponsor , and their relevant contact details;


### the identity of the sponsor and contact details; ### the identity of the sponsor and verified contact details;


### the identity of the sponsor and contact details; ### the identity of the sponsor and contact details , including the place of establishment;


### based among others on information received in line with article 6(3) , information on the aggregated amounts spent or other benefits received in part or full exchange for the preparation , placement , promotion , publication and dissemination of the relevant advertisement , and of the political advertising campaign where relevant , and their sources; ### based among others on information received in line with article 6(3) , exact information on the amounts spent or other benefits received in part or full exchange for the preparation , placement , promotion , publication and dissemination of the advertisement , and of the political advertising campaign it is a part of , and their sources;


### based among others on information received in line with article 6(3) , information on the aggregated amounts spent or other benefits received in part or full exchange for the preparation , placement , promotion , publication and dissemination of the relevant advertisement , and of the political advertising campaign where relevant , and their sources; ### based among others on information received in line with article 6(3) , information on the aggregated amounts spent or other benefits received in part or full exchange for the preparation , placement , promotion , publication and dissemination of the relevant advertisement , and of the political advertising campaign , and their sources;


### based among others on information received in line with article 6(3) , information on the aggregated amounts spent or other benefits received in part or full exchange for the preparation , placement , promotion , publication and dissemination of the relevant advertisement , and of the political advertising campaign where relevant , and their sources; ### based among other things on the information received in line with article 6(3) , information on the aggregated amounts spent or other benefits received in part or full exchange , based on a written contract or agreement signed by all the parties involved , for the preparation , placement , promotion , publication and dissemination of the relevant advertisement , and of the political advertising campaign where relevant , and their sources;


### based among others on information received in line with article 6(3) , information on the aggregated amounts spent or other benefits received in part or full exchange for the preparation , placement , promotion , publication and dissemination of the relevant advertisement , and of the political advertising campaign where relevant , and their sources; ### based among others on information received in line with article 6(3) , detailed information on the aggregated amounts spent or other benefits received in part or full exchange for the placement , promotion , publication and dissemination of the relevant advertisement , and of the respective political advertising campaign , and their sources;


### where applicable , an indication of elections or referendums with which the advertisement is linked; ### where applicable , an indication of all elections or referendums with which the advertisement is linked and the relevant electoral period;


### where applicable , an indication of elections or referendums with which the advertisement is linked; ### where applicable , an indication of elections or referendums with which the advertisement is linked and of the dissemination period in conformity with the law in force;


### where applicable , an indication of elections or referendums with which the advertisement is linked; ### where applicable , an indication of elections or referendums with which the advertisement is linked and the relevant electoral period;


### where applicable , an indication of elections or referendums with which the advertisement is linked; ### where applicable , a detailed indication of elections or referendums with which the advertisement is linked , and the relevant electoral cycles;


### where applicable , links to online repositories of advertisements; ### a link to the location where the advertisement is available in the european repository for political advertisements;


### where applicable , links to online repositories of advertisements; ### links to online repositories of advertisements where the advertisement is available;


### the information to be included in the transparency notice shall be provided using the specific data fields set out in annex i. ### deleted


### 3. political advertising publishers shall make reasonable efforts to ensure that the information referred to in paragraph 1 and 2 is complete , and where they find this is not the case , they shall not make available the political advertisement. ### 3. where the political advertising publisher becomes aware that the information referred to in paragraphs 1 and 2 is incomplete or inaccurate , it shall request the sponsor or the relevant service providers , to correct or complete the information referred to in paragraph 1 and 2 in so far as it is necessary to ensure that all information is accurate , complete and up to date , without undue delay. if the correction or completion of the information takes longer than 12 hours to occur , he political advertising publisher shall suspend or shall discontinue the publication or dissemination of the advertisement until the request is fully complied with.


### 3. political advertising publishers shall make reasonable efforts to ensure that the information referred to in paragraph 1 and 2 is complete , and where they find this is not the case , they shall not make available the political advertisement. ### 3. political advertising publishers shall ensure that the information referred to in paragraph 1 and 2 is complete and accurate , and where they find this is not the case , they shall not make available the political advertisement.


### 3. political advertising publishers shall make reasonable efforts to ensure that the information referred to in paragraph 1 and 2 is complete , and where they find this is not the case , they shall not make available the political advertisement. ### 3. political advertising publishers shall make thorough efforts to ensure that the information referred to in paragraph 1 and 2 is complete , and where they find this is not the case , they shall not make available the political advertisement.


### 3. political advertising publishers shall make reasonable efforts to ensure that the information referred to in paragraph 1 and 2 is complete , and where they find this is not the case , they shall not make available the political advertisement. ### 3. political advertising publishers shall make every effort to ensure that the information referred to in paragraph 1 and 2 is complete and accurate , should they find this is not the case , they shall not make available the political advertisement or shall discontinue it.


### 4. transparency notices shall be kept up to date and presented in a format which is easily accessible and , where technically possible , machine readable , clearly visible and user friendly , including through the use of plain language. the information shall be published by the political advertising publisher with the political advertisement from its first publication until one year after its last publication. ### 4. transparency notices shall be kept up to date and presented in a format which is easily accessible , machine readable , clearly visible and user friendly , including through the use of plain language and having due regard to accessibility requirements as laid out in article 4a. the language of the transparency notice shall be the language of the political advertisement.


### 4. transparency notices shall be kept up to date and presented in a format which is easily accessible and , where technically possible , machine readable , clearly visible and user friendly , including through the use of plain language. the information shall be published by the political advertising publisher with the political advertisement from its first publication until one year after its last publication. ### 4. transparency notices shall be kept up to date and presented in a format which is easily accessible , non-discriminatory and clearly visible and , where technically possible , machine readable and user friendly , including through the use of plain language. the information shall be published by the political advertising publisher with the political advertisement from its first publication until one year after its last publication.


### 4. transparency notices shall be kept up to date and presented in a format which is easily accessible and , where technically possible , machine readable , clearly visible and user friendly , including through the use of plain language. the information shall be published by the political advertising publisher with the political advertisement from its first publication until one year after its last publication. ### 4. transparency notices shall be kept up to date and presented in a format which is easily accessible and , where technically possible , machine readable , clearly visible and user friendly , including through the use of plain language. the information shall be published by the political advertising publisher with the political advertisement from its first publication until five years after its last publication.


### 4. transparency notices shall be kept up to date and presented in a format which is easily accessible and , where technically possible , machine readable , clearly visible and user friendly , including through the use of plain language. the information shall be published by the political advertising publisher with the political advertisement from its first publication until one year after its last publication. ### 4. transparency notices shall be kept up to date and presented in a format which is easily accessible , machine readable , clearly visible and user friendly , including through the use of plain and straightforward language , and having due regard to accessibility requirements as laid out in article 4. the information shall be published by the political advertising publisher with the political advertisement from its first publication until five years after its last publication.


### 5. political advertising publishers shall retain their transparency notices together with any modifications for a period of five years after the end of the period referred to in paragraph 4. ### 5. political advertising publishers shall retain their transparency notices together with any modifications for a period of fifteen years after its last publication.


### 5. political advertising publishers shall retain their transparency notices together with any modifications for a period of five years after the end of the period referred to in paragraph 4. ### 5. political advertising publishers shall retain their transparency notices together with any modifications for a period of five years after the end of the period referred to in paragraph 4 and may make them available to the competent authorities at any time upon written request and within the time limit laid down by national law or that specified by the applicant.


### 5. political advertising publishers shall retain their transparency notices together with any modifications for a period of five years after the end of the period referred to in paragraph 4. ### 5. political advertising publishers shall retain their transparency notices together with any modifications for a period of ten years after the end of the period referred to in paragraph 4.


### 6. political advertising publishers which are very large online platforms within the meaning of article 25 of regulation (eu) 2021/xxx [the dsa] shall ensure that the repositories that they make available pursuant to article 30 of that regulation [digital services act] make available for each political advertisement in the repository the information referred to in paragraph 2. ### deleted


### 7. member states , including competent authorities , and the commission shall encourage the drawing up of codes of conduct intended to contribute to the proper application of this article , taking into account the specific characteristics of the relevant service providers involved and the specific needs of micro , small and medium-sized enterprises , within the meaning of article 3 of directive 2013/34/eu. ### deleted


### 8. the commission is empowered to adopt delegated acts in accordance with article 19 to amend annex i by adding , modifying or removing elements from the list of information to be provided pursuant to paragraph 2 where , in the light of technological developments , such an amendment is necessary for the wider context of the political advertisement and its aims to be understood. ### 8. the commission is empowered to adopt delegated acts in accordance with article 19 to amend annex i by adding , elements to the list of information to be provided pursuant to paragraph 2 where , in the light of technological developments , relevant scientific research and relevant guidance issued by competent authorities , such an amendment is necessary for the wider context of the political advertisement and its aims to be understood.


### 1. where they provide political advertising services , advertising publishers shall include information on the amounts or the value of other benefits received in part or full exchange for those services , including on the use of targeting and amplification techniques , aggregated by campaign , as part of their management report within the meaning of article 19 of directive 2013/34/eu in their annual financial statements. ### 1. political advertising publishers shall include information on the amounts or the value of other benefits received in part or full exchange for those services , including on the use of targeting and ad delivery techniques , aggregated by campaign , as part of their management report within the meaning of article 19 of directive 2013/34/eu in their annual financial statements.


### 1. where they provide political advertising services , advertising publishers shall include information on the amounts or the value of other benefits received in part or full exchange for those services , including on the use of targeting and amplification techniques , aggregated by campaign , as part of their management report within the meaning of article 19 of directive 2013/34/eu in their annual financial statements. ### 1. where they provide political advertising services , advertising publishers shall include information on the amounts or the value of other benefits received in part or full exchange for those services , based on a written contract or agreement signed by all the parties involved , including on the use of targeting and amplification techniques , aggregated by campaign , as part of their management report within the meaning of article 19 of directive 2013/34/eu in their annual financial statements.


### 1. where they provide political advertising services , advertising publishers shall include information on the amounts or the value of other benefits received in part or full exchange for those services , including on the use of targeting and amplification techniques , aggregated by campaign , as part of their management report within the meaning of article 19 of directive 2013/34/eu in their annual financial statements. ### 1. where they provide political advertising services , advertising publishers shall include information on the amounts or the value of other benefits received in part or full exchange for those services , including on the use of targeting and ad delivery techniques , aggregated by campaign , as part of their management report within the meaning of article 19 of directive 2013/34/eu in their annual financial statements.


### 2. paragraph 1 shall not apply to undertakings qualifying under article 3(3) of directive 2013/34/eu. ### deleted


### 1. where they provide political advertising services , advertising publishers shall put in place mechanisms to enable individuals to notify them , free of charge , that a particular advertisement which they have published does not comply with this regulation. ### 1. where they provide political advertising services , advertising publishers shall put in place mechanisms to enable individuals or entities to notify them , free of charge and in a user friendly way , that a particular advertisement which they have published does not comply with this regulation.


### 1. where they provide political advertising services , advertising publishers shall put in place mechanisms to enable individuals to notify them , free of charge , that a particular advertisement which they have published does not comply with this regulation. ### 1. where they provide political advertising services , advertising publishers shall put in place mechanisms to enable individuals to notify them , free of charge and in a user friendly way , that a particular advertisement which they have published does not comply with this regulation.


### 1. where they provide political advertising services , advertising publishers shall put in place mechanisms to enable individuals to notify them , free of charge , that a particular advertisement which they have published does not comply with this regulation. ### 1. where they provide political advertising services , advertising publishers shall put in place mechanisms to enable individuals or entities to notify them , free of charge , that a particular advertisement which they have published does not comply with this regulation.


### 3. political advertising publishers shall allow for the submission of the information referred to in paragraph 1 by electronic means. the political advertising publisher shall inform individuals of the follow up given to the notification as referred to in paragraph 1. ### 3. political advertising publishers shall allow for the submission of the information referred to in paragraph 1 by electronic means. the mechanisms referred to in paragraph 1 shall be such as to facilitate the submission of sufficiently precise and adequately substantiated notifications , on the basis of which a diligent advertising publisher can identify the illegality of the advertisement in question.


### 4. repetitive notifications under paragraph 1 regarding the same advertisement or advertising campaign may be responded to collectively , including by reference to an announcement on the website of the political advertising publisher concerned. ### 4. repetitive notifications under paragraph 1 regarding the same advertisement or advertising campaign may be responded to by making use of automated tools , including by reference to an announcement on the website of the political advertising publisher concerned.


### 4. repetitive notifications under paragraph 1 regarding the same advertisement or advertising campaign may be responded to collectively , including by reference to an announcement on the website of the political advertising publisher concerned. ### 4. repetitive notifications under paragraph 1 regarding the same advertisement or advertising campaign may be responded to in an automated way.


### 1. competent national authorities shall have the power to request that a provider of political advertising services transmits the information referred to in articles 6 , 7 and 8. the transmitted information must be complete , accurate and trustworthy , and provided in a clear , coherent , consolidated and intelligible format. where technically possible , the information shall be transmitted in a machine readable format. ### 1. competent national authorities shall have the power to request that a provider of political advertising services transmits the information referred to in articles 6 and 8. the transmitted information must be complete , accurate and trustworthy , and provided in a clear , coherent , consolidated and intelligible format. the information shall be transmitted in a machine readable format.


### a statement of reasons explaining the objective for which the information is requested and why the request is necessary and proportionate , unless the request pursues the objective of the prevention , investigation , detection and prosecution of criminal offences and to the extent that the reasons for the request would jeopardise that objective; ### a brief statement of reasons explaining the objective for which the information is requested and why the request is necessary and proportionate , unless the request pursues the objective of the prevention , investigation , detection and prosecution of criminal offences and to the extent that the reasons for the request would jeopardise that objective;


### 2. upon receipt of a request pursuant to paragraph 1 , providers of political advertising services shall , within two working days , acknowledge receipt of that request and inform the authority of the steps taken to comply with it. the relevant service provider shall provide the requested information within ten working days. ### 2. upon receipt of a request pursuant to paragraph 1 , providers of political advertising services shall , within 24 hours , acknowledge receipt of that request and inform the authority of the steps taken or to be taken to comply with it. the relevant service provider shall provide the requested information within five working days.


### 2. upon receipt of a request pursuant to paragraph 1 , providers of political advertising services shall , within two working days , acknowledge receipt of that request and inform the authority of the steps taken to comply with it. the relevant service provider shall provide the requested information within ten working days. ### 2. upon receipt of a request pursuant to paragraph 1 , providers of political advertising services shall , within two working days , acknowledge receipt of that request and inform the authority of the steps taken to comply with it. the relevant service provider shall provide the requested information within five working days.


### 3. providers of political advertising services shall designate a contact point for the interaction with competent national authorities. providers of political advertising services which are smes within the meaning of article 3 of directive 2013/34/eu may appoint an external natural person as contact point. ### 3. providers of political advertising services shall designate a contact point for the interaction with competent national authorities.


### article 11 ### deleted


### 1. providers of political advertising services shall take the appropriate measures to transmit the information referred to in article 6 to interested entities upon request and without costs. ### 1. providers of political advertising services shall take the appropriate measures to transmit the information referred to in article 6 to interested entities upon request in a user friendly format , as soon as possible at the latest by two months after the request and without costs.


### such interested entities shall also include journalists accredited in a member state by national , european or international bodies. ### such interested entities shall also include journalists.


### 3. following a request from an interested entity , the service provider shall make best efforts to provide the requested information or its reasoned response under paragraph 5 , within one month. ### 3. following a request from an interested entity , the service provider shall make best efforts to provide the requested information or its reasoned response under paragraph 5 , within two weeks.


### iii targeting and amplification of political advertising ### iii targeting and ad delivery of political advertising


### specific requirements related to targeting and amplification ### specific requirements related to targeting and ad delivery


### 12 specific requirements related to targeting and amplification ### 12 specific requirements related to targeting and ad delivery


### 3. when using targeting or amplification techniques in the context of political advertising involving the processing of personal data , controllers shall , in addition to the requirements laid down in regulation (eu) 2016/679 and regulation (eu) 2018/1725 , as applicable , comply with the following requirements: ### deleted


### 4. political advertising publishers making use of targeting or amplification techniques shall include in the transparency notice required under article 7 the information specified in paragraph 3(c) and a link to the policy referred to in paragraph 3(a). in case the controller is different from the advertising publisher , the controller shall transmit the internal policy or a reference to it to the political advertising publisher. ### deleted


### 5. political advertising publishers making use of targeting or amplification techniques referred to in paragraph 3 shall include in or together with the advertisement and in the transparency notice required under article 7 a reference to effective means to support individuals exercise their rights under regulation (eu) 2016/679. ### deleted


### 6. information to be provided in accordance with this provision shall be presented in a format which is easily accessible and , where technically feasible , machine readable , clearly visible and user-friendly , including through the use of plain language. ### deleted


### 7. providers of advertising services shall , as necessary , transmit to the controller the information necessary to comply with paragraph 3. ### deleted


### 8. the commission is empowered to adopt delegated acts in accordance with article 19 to amend annex ii by modifying or removing elements of the list of information to be provided pursuant to paragraph 3(c) of this article in light of technological developments in relevant scientific research , and developments in supervision by competent authorities and relevant guidance issued by competent bodies. ### deleted


### article 13 ### deleted


### legal representative ### legal representatives of sponsors and service providers


### 1. service providers that provide political advertising services in the union but do not have an establishment in the union shall designate , in writing , a natural or legal person as their legal representative in one of the member states where the provider offers its services. ### 1. service providers that provide political advertising services in the union but do not have an establishment in the union shall designate , in writing , a natural or legal person as their legal representative in one of the member states where the provider offers its services. member states shall keep publicly available registers of all legal representatives registered on their territory under this regulation.


### 2. member states shall designate competent authorities to monitor the compliance of providers of intermediary services within the meaning of regulation (eu) 2021/xxx [dsa] with the obligations laid down in articles 5 to 11 and 14 of this regulation , where applicable. the competent authorities designated under regulation (eu) 2021/xxx [digital services act] may also be one of the competent authorities designated to monitor the compliance of online intermediaries with the obligations laid down in articles 5 to 11 and 14 of this regulation. the digital services coordinator referred to in article 38 of regulation (eu) 2021/xxx in each member state shall be responsible for ensuring coordination at national level in respect of providers of intermediary services as defined by regulation (eu) 2021/xxx [digital services act]. article 45(1) to (4) and article 46(1) of regulation (eu) 2021/xxx [digital services act] shall be applicable for matters related to the application of this regulation as regards providers of intermediary services. ### 2. member states shall designate competent authorities to monitor the compliance of providers of intermediary services within the meaning of regulation (eu) 2021/xxx [dsa] with the obligations laid down in articles 5 to 11 and 14 of this regulation , where applicable. the competent authorities designated under regulation (eu) 2021/xxx [digital services act] may also be one of the competent authorities designated to monitor the compliance of online intermediaries with the obligations laid down in articles 5 to 11 and 14 of this regulation. the digital services coordinator referred to in article 49 of regulation (eu) 2021/xxx in each member state shall be responsible for ensuring coordination at national level in respect of providers of intermediary services as defined by regulation (eu) 2021/xxx [digital services act]. article 58(1) to (4) and article 60(1) of regulation (eu) 2021/xxx [digital services act] shall be applicable for matters related to the application of this regulation as regards providers of intermediary services.


### 3. each member state shall designate one or more competent authorities to be responsible for the application and enforcement of the aspects of this regulation not referred to in paragraphs 1 and 2. each competent authority designated under this paragraph shall structurally enjoy full independence both from the sector and from any external intervention or political pressure. it shall in full independence effectively monitor and take the measures necessary and proportionate to ensure compliance with this regulation. ### 3. the national regulatory authorities or bodies referred to in article 30 of directive 2010/13/eu shall be responsible for the application and enforcement of the aspects of this regulation not referred to in paragraphs 1 and 2. each competent authority designated under this paragraph shall structurally enjoy full independence both from the sector and from any external intervention or political pressure. it shall in full independence effectively monitor and take the measures necessary and proportionate to ensure compliance with this regulation. articles 30 a and 30 b of directive 2010/13/eu shall apply mutatis mutandis.


### 4. competent authorities referred to in paragraph 3 , where exercising their supervisory tasks in relation to this regulation , shall have the power to request to access data , documents or any necessary information from providers of political advertising services for the performance of their supervisory tasks. ### 4. competent authorities referred to in paragraph 3 , where exercising their supervisory tasks in relation to this regulation , shall have the power to request access to data , documents or any necessary information from providers of political advertising services for the performance of their supervisory tasks. competent authorities shall use that data accessed only for the purpose of monitoring and assessing compliance with this regulation and shall take due account of the rights and interests of the providers of political advertising and the recipients of the service concerned , including the protection of personal data , the protection of confidential information , and maintaining the security of their service.


### 6. member states shall ensure cooperation among competent authorities in particular in the framework of national elections networks , to facilitate the swift and secured exchange of information on issues connected to the exercise of their supervisory and enforcements tasks pursuant to this regulation , including by jointly identifying infringements , sharing findings and expertise , and liaising on the application and enforcement of relevant rules. ### 6. member states shall ensure cooperation among competent authorities in particular in the framework of national elections networks and in the european regulators group for audiovisual media services , to facilitate the swift and secured exchange of information on issues connected to the exercise of their supervisory and enforcements tasks pursuant to this regulation , including by jointly identifying infringements , sharing findings and expertise , and liaising on the application and enforcement of relevant rules.


### 6. member states shall ensure cooperation among competent authorities in particular in the framework of national elections networks , to facilitate the swift and secured exchange of information on issues connected to the exercise of their supervisory and enforcements tasks pursuant to this regulation , including by jointly identifying infringements , sharing findings and expertise , and liaising on the application and enforcement of relevant rules. ### 6. member states shall ensure cooperation among competent authorities and supervisory authorities in particular in the framework of national elections networks , to facilitate the swift and secured exchange of information on issues connected to the exercise of their supervisory and enforcements tasks pursuant to this regulation , including by jointly identifying infringements , sharing findings and expertise , and liaising on the application and enforcement of relevant rules.


### 7. each member state shall designate one competent authority as a contact point at union level for the purposes of this regulation. ### 7. each member state shall designate one competent authority as a national contact point at union level for the purposes of this regulation. national contact points shall ensure good cooperation between national competent authorities and with other contact points and union level authorities. member states shall make publicly available and communicate to the commission the name of their contact point and information on how it can be contacted.


### 7. each member state shall designate one competent authority as a contact point at union level for the purposes of this regulation. ### 7. each member state shall designate one competent authority as a contact point at union level for the purposes of this regulation , and ensure good cooperation with other contact points and authorities at union level.


### the competent authorities applying supervisory or enforcement measures in a member state shall , via the contact point referred to in paragraph 7 , inform and consult the competent authorities in the other member state(s) concerned on the supervisory and enforcement measures taken and their follow-up; ### the competent authorities applying supervisory or enforcement measures in a member state shall , via the contact point referred to in paragraph 7 , inform and consult the competent authorities in the other member state(s) concerned on the supervisory and enforcement measures taken and their follow-up without undue delay;


### a competent authority shall , upon receipt of a justified request from another competent authority , provide the other competent authority with assistance so that the supervision or enforcement measures referred to in paragraphs 4 and 5 can be implemented in an effective , efficient and consistent manner. the relevant competent authority so requested shall , via the contact points referred to in paragraph 7 and within a timeframe proportionate to the urgency of the request provide a response communicating the information requested , or informing that it does not consider that the conditions for requesting assistance under this regulation have been met. any information exchanged in the context of assistance requested and provided under this article shall be used only in respect of the matter for which it was requested. ### a competent authority shall , upon receipt of a justified request from another competent authority , provide the other competent authority with assistance so that the supervision or enforcement measures referred to in paragraphs 4 and 5 can be implemented in an effective , efficient and consistent manner. the relevant competent authority so requested shall , via the contact points referred to in paragraph 7 and , without undue delay , provide a response communicating the information requested , or informing that it does not consider that the conditions for requesting assistance under this regulation have been met. any information exchanged in the context of assistance requested and provided under this article shall be used only in respect of the matter for which it was requested.


### a competent authority shall , upon receipt of a justified request from another competent authority , provide the other competent authority with assistance so that the supervision or enforcement measures referred to in paragraphs 4 and 5 can be implemented in an effective , efficient and consistent manner. the relevant competent authority so requested shall , via the contact points referred to in paragraph 7 and within a timeframe proportionate to the urgency of the request provide a response communicating the information requested , or informing that it does not consider that the conditions for requesting assistance under this regulation have been met. any information exchanged in the context of assistance requested and provided under this article shall be used only in respect of the matter for which it was requested. ### a competent authority shall , upon receipt of a justified request from another competent authority , provide the other competent authority with assistance so that the supervision or enforcement measures referred to in paragraphs 4 and 5 can be implemented in an effective , efficient and consistent manner. the relevant competent authority so requested shall , via the contact points referred to in paragraph 7 and without undue delay provide a response communicating the information requested , or informing that it does not consider that the conditions for requesting assistance under this regulation have been met. any information exchanged in the context of assistance requested and provided under this article shall be used only in respect of the matter for which it was requested.


### 9. contact points shall meet periodically at union level in the framework of the european cooperation network on elections to facilitate the swift and secured exchange of information on issues connected to the exercise of their supervisory and enforcements tasks pursuant to this regulation. ### 9. contact points shall meet at least twice a year at union level in the framework of the european cooperation network on elections to facilitate the swift and secured exchange of information on issues connected to the exercise of their supervisory and enforcements tasks pursuant to this regulation.


### 9. contact points shall meet periodically at union level in the framework of the european cooperation network on elections to facilitate the swift and secured exchange of information on issues connected to the exercise of their supervisory and enforcements tasks pursuant to this regulation. ### 9. contact points shall meet periodically at union level in the framework of the european cooperation network on elections or of the european regulators group for audiovisual media services (erga) to facilitate the swift and secured exchange of information on issues connected to the exercise of their supervisory and enforcements tasks pursuant to this regulation.


### 9. contact points shall meet periodically at union level in the framework of the european cooperation network on elections to facilitate the swift and secured exchange of information on issues connected to the exercise of their supervisory and enforcements tasks pursuant to this regulation. ### 9. contact points shall meet at least biannually at union level in the framework of the european cooperation network on elections to facilitate the swift and secured exchange of information on issues connected to the exercise of their supervisory and enforcements tasks pursuant to this regulation.


### 1. in relation to articles 5 to 11 , 13 and 14 member states shall lay down rules on sanctions including administrative fines and financial penalties applicable to providers of political advertising services under their jurisdiction for infringements of the present regulation , which shall in each individual case be effective , proportionate and dissuasive. ### 1. in relation to articles 4a to 10 , and 14 , member states shall lay down rules on sanctions including administrative fines and financial penalties applicable to providers of political advertising services under their jurisdiction for infringements of the present regulation , which shall in each individual case be effective , proportionate and dissuasive.


### 1. in relation to articles 5 to 11 , 13 and 14 member states shall lay down rules on sanctions including administrative fines and financial penalties applicable to providers of political advertising services under their jurisdiction for infringements of the present regulation , which shall in each individual case be effective , proportionate and dissuasive. ### 1. in relation to articles 5 to 11 , 13 and 14 member states shall lay down rules on sanctions including administrative fines and financial penalties applicable to providers of political advertising services under their jurisdiction for infringements of the present regulation , which shall in each individual case be effective , proportionate and dissuasive. administrative fines and financial penalties may be used cumulatively.


### 4. infringements of article 7 shall be considered to be particularly serious where they concern political advertising published or disseminated during an electoral period and directed to citizens in the member state in which the relevant election is being organised. ### 4. infringements of articles 5 , 7 , 7a and 12 of the present regulation shall be considered to be particularly serious.


### 4. infringements of article 7 shall be considered to be particularly serious where they concern political advertising published or disseminated during an electoral period and directed to citizens in the member state in which the relevant election is being organised. ### 4. infringements of articles 5 , 7 and 10a shall be considered to be particularly serious where they concern political advertising published or disseminated during an electoral period and directed to citizens in the member state in which the relevant election is being organised.


### within two years after each election to the european parliament and for the first time by 31 december 2026 at the latest , the commission shall submit a report on the evaluation and review of this regulation. this report shall assess the need for amendment to this regulation. the report shall be made public. ### within two years after each election to the european parliament and for the first time by 31 december 2026 at the latest , the commission shall submit a report on the evaluation and review of this regulation. this report shall be made public and assess the need for amendment to this regulation , in particular with regard to:


### within two years after each election to the european parliament and for the first time by 31 december 2026 at the latest , the commission shall submit a report on the evaluation and review of this regulation. this report shall assess the need for amendment to this regulation. the report shall be made public. ### within two years after each election to the european parliament and for the first time by 31 december 2026 at the latest , the commission shall submit a report on the evaluation and review of this regulation. this report shall assess the need for amendment to this regulation. the report shall be made public and presented in a public hearing of the european parliament.


### within two years after each election to the european parliament and for the first time by 31 december 2026 at the latest , the commission shall submit a report on the evaluation and review of this regulation. this report shall assess the need for amendment to this regulation. the report shall be made public. ### within a 12-month period following each election to the european parliament and for the first time by 31 december 2025 at the latest , the commission shall submit and make public a report on the evaluation and review of this regulation. this report shall assess the need for amendment to this regulation.


### 2. the power to adopt delegated acts referred to in article 7(8) and article 12(8) shall be conferred on the commission for a period of [until the application of this regulation is evaluated , two years after the next european parliamentary elections]. ### 2. the power to adopt delegated acts referred to in articles 7(1a) , 7(8) and 11a(6) shall be conferred on the commission for a period of [until the application of this regulation is evaluated , two years after the next european parliamentary elections].


### 2. the power to adopt delegated acts referred to in article 7(8) and article 12(8) shall be conferred on the commission for a period of [until the application of this regulation is evaluated , two years after the next european parliamentary elections]. ### 2. the power to adopt delegated acts referred to in article 7(8) shall be conferred on the commission for a period of [until the application of this regulation is evaluated , two years after the next european parliamentary elections].


### 3. the delegation of power referred to in article 7(8) and article 12(8) may be revoked at any time by the european parliament or by the council. a decision to revoke shall put an end to the delegation of the power specified in that decision. it shall take effect the day following the publication of the decision in the official journal of the european union or at a later date specified therein. it shall not affect the validity of any delegated acts already in force. ### 3. the delegation of power referred to in articles 7(1a) , 7(8) and 11a(6) may be revoked at any time by the european parliament or by the council. a decision to revoke shall put an end to the delegation of the power specified in that decision. it shall take effect the day following the publication of the decision in the official journal of the european union or at a later date specified therein. it shall not affect the validity of any delegated acts already in force.


### 3. the delegation of power referred to in article 7(8) and article 12(8) may be revoked at any time by the european parliament or by the council. a decision to revoke shall put an end to the delegation of the power specified in that decision. it shall take effect the day following the publication of the decision in the official journal of the european union or at a later date specified therein. it shall not affect the validity of any delegated acts already in force. ### 3. the delegation of power referred to in article 7(8) may be revoked at any time by the european parliament or by the council. a decision to revoke shall put an end to the delegation of the power specified in that decision. it shall take effect the day following the publication of the decision in the official journal of the european union or at a later date specified therein. it shall not affect the validity of any delegated acts already in force.


### 5. a delegated act adopted pursuant to article 7(8) or article 12(8) shall enter into force only if no objection has been expressed either by the european parliament or by the council within a period of two months of notification of that act to the european parliament and the council or if , before the expiry of that period , the european parliament and the council have both informed the commission that they will not object. that period shall be extended by two months at the initiative of the european parliament or of the council. ### 5. a delegated act adopted pursuant to articles 7(1a) , 7(8) and 11a(6) shall enter into force only if no objection has been expressed either by the european parliament or by the council within a period of two months of notification of that act to the european parliament and the council or if , before the expiry of that period , the european parliament and the council have both informed the commission that they will not object. that period shall be extended by two months at the initiative of the european parliament or of the council.


### 5. a delegated act adopted pursuant to article 7(8) or article 12(8) shall enter into force only if no objection has been expressed either by the european parliament or by the council within a period of two months of notification of that act to the european parliament and the council or if , before the expiry of that period , the european parliament and the council have both informed the commission that they will not object. that period shall be extended by two months at the initiative of the european parliament or of the council. ### 5. a delegated act adopted pursuant to article 7(8) shall enter into force only if no objection has been expressed either by the european parliament or by the council within a period of two months of notification of that act to the european parliament and the council or if , before the expiry of that period , the european parliament and the council have both informed the commission that they will not object. that period shall be extended by two months at the initiative of the european parliament or of the council.


### where the notice is not within the advertisement itself , an example/representation of the political advertisement or a link to it. ### where the notice is not within the advertisement itself , a copy of the political advertisement or a link to it.


### the identity and place of establishment of the sponsor on behalf of whom the advertisement is disseminated including their name , address , telephone number and electronic mail address , and whether they are a natural or legal entity. ### the identity and place of establishment of the sponsor on behalf of whom the advertisement is disseminated including their name , address , verified telephone number and verified electronic mail address , and whether they are a natural or legal entity.


### the identity and place of establishment of the sponsor on behalf of whom the advertisement is disseminated including their name , address , telephone number and electronic mail address , and whether they are a natural or legal entity. ### the identity and place of establishment of the sponsor on behalf of whom the advertisement is disseminated including their name , address , verified telephone number and electronic mail address , and whether they are a natural or legal entity.


### any election with which the advertising is linked , if applicable. ### any election or referendum with which the advertising is linked , if applicable.


### any election with which the advertising is linked , if applicable. ### any electoral cycle , legislative or regulatory process or broad societal issue with which the advertising is linked.


### the provisional aggregated amount spent on , and the value of other benefits received in part or full exchange for the specific advertisement , and on the specific advertising campaign where relevant , including on the preparation , placement , promotion , publication and dissemination of the political advertisements , as well as the aggregated actual amount spent and the value of other benefits received once known. ### the provisional aggregated amount spent on , and the value of other benefits received in part or full exchange for the specific advertisement , and on the specific advertising campaign where applicable , including on the preparation , placement , promotion , publication and dissemination of the political advertisements , as well as the aggregated actual amount spent and the value of other benefits received once known , periodically updated.


### the provisional aggregated amount spent on , and the value of other benefits received in part or full exchange for the specific advertisement , and on the specific advertising campaign where relevant , including on the preparation , placement , promotion , publication and dissemination of the political advertisements , as well as the aggregated actual amount spent and the value of other benefits received once known. ### the provisional aggregated amount spent on , and the value of other benefits received in part or full exchange for the specific advertisement , and on the specific advertising campaign where relevant , including on the preparation , placement , promotion , publication and dissemination of the political advertisements , as well as the aggregated actual amount spent and the value of other benefits received once known , based on a written contract or agreement signed by all the parties involved.


### the sources of the funds being used for the specific advertising campaign including for the preparation , placement , promotion , publication and dissemination of the political advertisements. ### the sources of the funds being used for the specific advertising campaign including for the preparation , placement , promotion , publication and dissemination of the political advertisements , based on a written contract or agreement signed by all the parties involved.


### where the publisher is a very large online platform , a link to the advertisement’s location in the publisher’s advertising repository. ### a link to the advertisement’s location in the european repository for political advertisements


### where the publisher is a very large online platform , a link to the advertisement’s location in the publisher’s advertising repository. ### a link to the advertisement’s location in the publisher’s advertising repository.


### information to be provided under article 12(3) ### deleted


### (10) a consistent and high level of transparency of political advertising throughout the union should therefore be ensured when political advertising services are provided , while divergences hampering the free circulation of related services within the internal market should be prevented , by laying down uniform transparency obligations for providers of political advertising services guaranteeing the uniform protection of rights of persons and supervision throughout the internal market based on article 114 of the tfeu. ### (10) a consistent and high level of transparency of political advertising throughout the union should therefore be ensured when political advertising services are provided , while divergences hampering the free circulation of related services within the internal market should be prevented , by laying down uniform transparency and due diligence obligations for providers of political advertising services guaranteeing the uniform protection of rights of persons and supervision throughout the internal market based on article 114 of the tfeu.


### (34) in view of the importance of guaranteeing in particular the effectiveness of the transparency requirements including to ease their oversight , providers of political advertising services should ensure that the relevant information they collect in the provision of their services , including the indication that an advertisement is political , is provided to the political advertising publisher which brings the political advertisement to the public. in order to support the efficient implementation of this requirement , and the timely and accurate provision of this information , providers of political advertising services should consider and support automating the transmission of information among providers of political advertising services. ### (34) in view of the importance of guaranteeing in particular the effectiveness of the transparency and due diligence requirements including to ease their oversight , providers of political advertising services should ensure that the relevant information they collect in the provision of their services , including the indication that an advertisement is political , is provided to the political advertising publisher which brings the political advertisement to the public. in order to support the efficient implementation of this requirement , and the timely and accurate provision of this information , providers of political advertising services should consider and support automating the transmission of information among providers of political advertising services.


### (34) in view of the importance of guaranteeing in particular the effectiveness of the transparency requirements including to ease their oversight , providers of political advertising services should ensure that the relevant information they collect in the provision of their services , including the indication that an advertisement is political , is provided to the political advertising publisher which brings the political advertisement to the public. in order to support the efficient implementation of this requirement , and the timely and accurate provision of this information , providers of political advertising services should consider and support automating the transmission of information among providers of political advertising services. ### (34) in view of the importance of guaranteeing in particular the effectiveness of the transparency and due diligence requirements including to ease their oversight , providers of political advertising services should ensure that any political advertisement is labelled as such and that the relevant information they collect in the provision of their services , including the indication that an advertisement is political , is received from and/or provided to the political advertising publisher which brings the political advertisement to the public. in order to support the efficient implementation of this requirement , and the timely and accurate provision of this information , providers of political advertising services should consider and support automating the transmission of information among providers of political advertising services.


### (36) steps could also include providing an efficient mechanism for individuals to indicate that a political advertisement is political , and taking effective action in response to such indications. ### (36) steps could also include providing an efficient mechanism for individuals to indicate that a political advertisement is political , regardless if it relates to an electoral cycle , a legislative or regulatory process or to apolitical message disseminated at any time on broad societal issues , and taking effective action in response to such indications.


### (38) transparency of political advertising should enable citizens to understand that they are confronted with a political advertisement. political advertising publishers should ensure the publication in connection to each political advertisement of a clear statement to the effect that it is a political advertisement and of the identity of its sponsor. where appropriate , the name of the sponsor could include a political logo. political advertising publishers should make use of labelling which is effective , taking into account developments in relevant scientific research and best practice on the provision of transparency through the labelling of advertising. they should also ensure the publication in connection to each political advertisement of information to enable the wider context of the political advertisement and its aims to be understood , which can either be included in the advertisement itself , or be provided by the publisher on its website , accessible through a link or equivalent clear and user-friendly direction included in the advertisement. ### (38) transparency of political advertising should enable citizens to understand that they are confronted with a political advertisement. political advertising publishers should ensure the publication in connection to each political advertisement of a clear statement to the effect that it is a political advertisement and of the identity of its sponsor , as well as the amounts paid for the material disseminated , which must conform to the provisions on the funding of electoral campaigns in the member states. where appropriate , the name of the sponsor could include a political logo. political advertising publishers should make use of labelling which is effective , taking into account developments in relevant scientific research and best practice on the provision of transparency through the labelling of advertising. they should also ensure the publication in connection to each political advertisement of information to enable the wider context of the political advertisement and its aims to be understood , which can either be included in the advertisement itself , or be provided by the publisher on its website , accessible through a link or equivalent clear and user-friendly direction included in the advertisement.


### (38) transparency of political advertising should enable citizens to understand that they are confronted with a political advertisement. political advertising publishers should ensure the publication in connection to each political advertisement of a clear statement to the effect that it is a political advertisement and of the identity of its sponsor. where appropriate , the name of the sponsor could include a political logo. political advertising publishers should make use of labelling which is effective , taking into account developments in relevant scientific research and best practice on the provision of transparency through the labelling of advertising. they should also ensure the publication in connection to each political advertisement of information to enable the wider context of the political advertisement and its aims to be understood , which can either be included in the advertisement itself , or be provided by the publisher on its website , accessible through a link or equivalent clear and user-friendly direction included in the advertisement. ### (38) transparency of political advertising should enable citizens to understand that they are confronted with a political advertisement. political advertising publishers should ensure the publication in connection to each political advertisement of a clear statement to the effect that it is a political advertisement and of the identity of its sponsor , regardless if the political advertisement relates to an electoral cycle , a legislative or regulatory process or to political messages disseminated at any time on broad societal issues. where appropriate , the name of the sponsor could include a political logo. political advertising publishers should make use of labelling which is effective , taking into account developments in relevant scientific research and best practice on the provision of transparency through the labelling of advertising. they should also ensure the publication in connection to each political advertisement of information to enable the wider context of the political advertisement and its aims to be understood , which can either be included in the advertisement itself , or be provided by the publisher on its website , accessible through a link or equivalent clear and user-friendly direction included in the advertisement.


### (39) this information should be provided in a transparency notice which should also include the identity of the sponsor , in order to support accountability in the political process. the place of establishment of the sponsor and whether the sponsor is a natural or legal person should be clearly indicated. personal data concerning individuals involved in political advertising , unrelated to the sponsor or other involved political actor should not be provided in the transparency notice. the transparency notice should also contain information on the dissemination period , any linked election , the amount spent for and the value of other benefits received in part or full exchange for the specific advertisement as well for the entire advertising campaign , the source of the funds used and other information to ensure the fairness of the dissemination of the political advertisement. information on the source of the funds used concerns for instance its public or private origin , the fact that it originates from inside or outside the european union. information concerning linked elections or referendums should include , when possible , a link to information from official sources regarding the organisation and modalities for participation or for promoting participation in those elections or referendums. the transparency notice should further include information on how to flag political advertisements in accordance with the procedure established in this regulation. this requirement should be without prejudice to provisions on notification according to article 14 , 15 and 19 of regulation (eu) 2021/xxx [digital services act]. ### (39) this information should be provided in a transparency notice which should also include the identity of the sponsor and the sums outlaid for the dissemination of the materials , in order to support accountability in the political process in the event of non-compliance with the provisions in force. the place of establishment of the sponsor and whether the sponsor is a natural or legal person should be clearly indicated. personal data concerning individuals involved in political advertising , unrelated to the sponsor or other involved political actor should not be provided in the transparency notice. the transparency notice should also contain information on the dissemination period , any linked election , the amount spent for and the value of other benefits received in part or full exchange for the specific advertisement as well for the entire advertising campaign , the source of the funds used and other information to ensure the fairness of the dissemination of the political advertisement and compliance with the legal provisions on the funding of electoral campaigns of all types in force in the member states. information on the source of the funds used concerns for instance its public or private origin , the fact that it originates from inside or outside the european union. information concerning linked elections or referendums should include , when possible , a link to information from official sources regarding the organisation and modalities for participation or for promoting participation in those elections or referendums. the transparency notice should further include information on how to flag political advertisements in accordance with the procedure established in this regulation. this requirement should be without prejudice to provisions on notification according to article 14 , 15 and 19 of regulation (eu) 2021/xxx [digital services act].


### (39) this information should be provided in a transparency notice which should also include the identity of the sponsor , in order to support accountability in the political process. the place of establishment of the sponsor and whether the sponsor is a natural or legal person should be clearly indicated. personal data concerning individuals involved in political advertising , unrelated to the sponsor or other involved political actor should not be provided in the transparency notice. the transparency notice should also contain information on the dissemination period , any linked election , the amount spent for and the value of other benefits received in part or full exchange for the specific advertisement as well for the entire advertising campaign , the source of the funds used and other information to ensure the fairness of the dissemination of the political advertisement. information on the source of the funds used concerns for instance its public or private origin , the fact that it originates from inside or outside the european union. information concerning linked elections or referendums should include , when possible , a link to information from official sources regarding the organisation and modalities for participation or for promoting participation in those elections or referendums. the transparency notice should further include information on how to flag political advertisements in accordance with the procedure established in this regulation. this requirement should be without prejudice to provisions on notification according to article 14 , 15 and 19 of regulation (eu) 2021/xxx [digital services act]. ### (39) this information should be provided in a transparency notice which should also include the identity of the sponsor , in order to support accountability in the political process , regardless if the political advertisement relates to an electoral cycle , a legislative or regulatory process or to political messages disseminated at any time on broad societal issues. the place of establishment of the sponsor and whether the sponsor is a natural or legal person should be clearly indicated. personal data concerning individuals involved in political advertising , unrelated to the sponsor or other involved political actor should not be provided in the transparency notice. the transparency notice should also contain information on the dissemination period , any linked election , the amount spent for and the value of other benefits received in part or full exchange for the specific advertisement as well for the entire advertising campaign , the source of the funds used and other information to ensure the fairness of the dissemination of the political advertisement. information on the source of the funds used concerns for instance its public or private origin , the fact that it originates from inside or outside the european union. information concerning linked elections or referendums should include , when possible , a link to information from official sources regarding the organisation and modalities for participation or for promoting participation in those elections or referendums. the transparency notice should further include information on how to flag political advertisements in accordance with the procedure established in this regulation. this requirement should be without prejudice to provisions on notification according to article 14 , 15 and 19 of regulation (eu) 2021/xxx [digital services act]. providers of political advertising services should make their best efforts to ensure that the information is complete and accurate.


### (40) the information to be included in the transparency notice should be provided in the advertisement itself or be easily retrievable on the basis of an indication provided in the advertisement. the requirement that the information about the transparency notice is to be inter alia clearly visible should entail that it features prominently in or with the advertisement. the requirement that information published in the transparency notice is to be easily accessible , machine readable where technically possible , and user friendly should entail that it addresses the needs of people with disabilities. annex i of directive 2019/882 (european accessibility act) contains accessibility requirements for information , including digital information that should be used to render political information accessible for persons with disabilities. ### (40) political advertising publishers should ensure that each political advertisement contains a clear indication of where the transparency notice could be easily retrieved. the requirement that the information about the transparency notice is to be clearly visible means that it should feature prominently in the advertisement. in this respect , use could , for example , be made of a dedicated webpage link , a quick response code (or "qrcode") , or equivalent clear and user-friendly technical means. the requirement that the information about the transparency notice is to be inter alia clearly visible should entail that it features prominently in or with the advertisement. the requirement that information published in the transparency notice is to be easily accessible , machine readable where technically possible , and user friendly should entail that it addresses the needs of people with disabilities. annex i of directive 2019/882 (european accessibility act) contains accessibility requirements for information , including digital information that should be used to render political information accessible for persons with disabilities.


### (42) since political advertising publishers make political advertisements available to the public , they should publish or disseminate that information to the public together with the publication or dissemination of the political advertisement. political advertising publishers should not make available to the public those political advertisements not fulfilling the transparency requirements under this regulation. in addition , political advertising publishers which are very large online platforms within the meaning of regulation (eu) 2021/xxx [digital services act] should make the information contained in the transparency notice available through the repositories of advertisements published pursuant to article 30 regulation [digital services act] . this will facilitate the work of interested actors including researchers in their specific role to support free and fair elections or referendums and fair electoral campaigns including by scrutinising the sponsors of political advertisement and analysing the political advertisement landscape. ### (42) since political advertising publishers make political advertisements available to the public , they should publish or disseminate that information to the public together with the publication or dissemination of the political advertisement. political advertising publishers should not make available to the public those political advertisements not fulfilling the transparency requirements under this regulation. in addition , political advertising publishers which are very large online platforms within the meaning of regulation (eu) 2021/xxx [digital services act] should make the information contained in the transparency notice available through the repositories of advertisements published pursuant to article 30 regulation [digital services act]. this will facilitate the work of interested actors , and especially researchers and campaign monitoring and assessment establishments , in their specific role to support free and fair elections or referendums and fair electoral campaigns including by scrutinising the sponsors of political advertisement and amounts allocated in accordance with member state legislation and by analysing the political advertisement landscape.


### (42) since political advertising publishers make political advertisements available to the public , they should publish or disseminate that information to the public together with the publication or dissemination of the political advertisement. political advertising publishers should not make available to the public those political advertisements not fulfilling the transparency requirements under this regulation. in addition , political advertising publishers which are very large online platforms within the meaning of regulation (eu) 2021/xxx [digital services act] should make the information contained in the transparency notice available through the repositories of advertisements published pursuant to article 30 regulation [digital services act] . this will facilitate the work of interested actors including researchers in their specific role to support free and fair elections or referendums and fair electoral campaigns including by scrutinising the sponsors of political advertisement and analysing the political advertisement landscape. ### (42) since political advertising publishers make political advertisements available to the public , they should publish or disseminate that information to the public together with the publication or dissemination of the political advertisement. political advertising publishers should not make available to the public those political advertisements not fulfilling the transparency requirements under this regulation. where political advertising publishing become aware that a political advertisement does not comply with the transparency requirements , it should discontinue the publication or dissemination until the information is completed or corrected. in addition , political advertising publishers which are very large online platforms within the meaning of regulation (eu) 2021/xxx [digital services act] should make the information contained in the transparency notice available through the repositories of advertisements published pursuant to article 30 regulation [digital services act] . this will facilitate the work of interested actors including researchers in their specific role to support free and fair elections or referendums and fair electoral campaigns including by scrutinising the sponsors of political advertisement and analysing the political advertisement landscape , as well as the dissemination at any time of political messages on broad societal issues.


### (62) member states should designate a contact point at union level for the purpose of this regulation. the contact point should , if possible , be a member of the european cooperation network on elections. the contact point should facilitate cooperation among competent authorities between member states in their supervision and enforcement tasks , in particular by intermediating with the contact points in other member states and with the competent authorities in their own. ### (62) member states should designate a contact point at union level for the purpose of this regulation. the contact point should use already existing structures of the european cooperation network on elections or the european regulators group for audiovisual media services (erga). the contact point should facilitate cooperation among competent authorities between member states in their supervision and enforcement tasks , in particular by intermediating with the contact points in other member states and with the competent authorities in their own.


### harmonised transparency obligations for providers of political advertising and related services to retain , disclose and publish information connected to the provision of such services; ### harmonised transparency and due diligence obligations for sponsored providers of political advertising and related services to retain , disclose and publish information connected to the provision of such services;


### harmonised transparency obligations for providers of political advertising and related services to retain , disclose and publish information connected to the provision of such services; ### harmonised transparency and due diligence obligations for providers of political advertising and related services to retain , disclose and publish information connected to the provision of such services;


### harmonised rules on the use of targeting and amplification techniques in the context of the publication , dissemination or promotion of political advertising that involve the use of personal data. ### harmonised rules on the use of targeting and amplification techniques in the context of the publication , dissemination or promotion of political advertising that involve the use of any personal data.


### harmonised rules on the use of targeting and amplification techniques in the context of the publication , dissemination or promotion of political advertising that involve the use of personal data. ### harmonised rules on the use of targeting and ad delivery techniques in the context of the publication , dissemination or promotion of political advertising that involve the use of personal data.


### harmonised rules on the use of targeting and amplification techniques in the context of the publication , dissemination or promotion of political advertising that involve the use of personal data. ### harmonised rules on the use of targeting and ad delivery techniques in the context of the publication , dissemination or promotion of political advertising that involve the processing of personal data.


### to contribute to the proper functioning of the internal market for political advertising and related services; ### to contribute to the proper , safe and transparent functioning of the internal market for political advertising and related services;


### to contribute to the proper functioning of the internal market for political advertising and related services; ### to contribute to the proper and safe functioning of the internal market for political advertising and related services;


### to contribute to the proper functioning of the internal market for political advertising and related services; ### to set out rules for the safe , predictable and trusted functioning of the internal market of political advertising , ensuring that fundamental rights and freedoms enshrined in the charter are effectively protected;


### to protect natural persons with regard to the processing of personal data. ### to protect the fundamental rights of natural persons , specifically with regard to non-discrimination and the processing of personal data.


### 2. ‘political advertising’ means the preparation , placement , promotion , publication or dissemination , by any means , of a message: ### 2. ‘political advertising’ means the preparation , purchase , placement , promotion , publication or dissemination , by any means , in return for a direct payment or any other equivalent remuneration , of a message:


### 2. ‘political advertising’ means the preparation , placement , promotion , publication or dissemination , by any means , of a message: ### 2. ‘political advertising’ means the preparation , placement , promotion , publication or dissemination , by any means , in return for a direct payment or any other equivalent remuneration of a message:


### 2. ‘political advertising’ means the preparation , placement , promotion , publication or dissemination , by any means , of a message: ### 2. ‘political advertising’ means a service consisting on the placement , promotion , publication or dissemination , by any means , of a message:


### by , for or on behalf of a political actor , unless it is of a purely private or a purely commercial nature; or ### by , for or on behalf of a political actor , unless it is of a purely private or a purely commercial nature; and


### which is liable to influence the outcome of an election or referendum , a legislative or regulatory process or voting behaviour. ### which is liable , planned and intended to influence the outcome of an election or referendum , a legislative or regulatory process or voting behaviour.


### which is liable to influence the outcome of an election or referendum , a legislative or regulatory process or voting behaviour. ### which is liable to influence voting behaviour or the outcome of an election or referendum , a legislative or regulatory process.


### any natural or legal person representing or acting on behalf of any of the persons or organisations in points (a) to (g) , promoting the political objectives of any of those. ### any natural or legal person representing or acting on behalf of any of the persons or organisations in points (a) to (g) , or others , promoting the political objectives of any of those.


### 7. ‘sponsor’ means the natural or legal person on whose behalf a political advertisement is prepared , placed , published or disseminated; ### 7. ‘sponsor’ means the natural or legal person on whose behalf a political advertisement is prepared , placed , published or disseminated based on a written contract or agreement signed by all the parties involved;


### 7. ‘sponsor’ means the natural or legal person on whose behalf a political advertisement is prepared , placed , published or disseminated; ### 7. ‘sponsor’ means the natural or legal person on whose behalf a political advertisement is placed , published or disseminated;


### ii transparency obligations for political advertising services ### ii transparency and due diligence obligations for political advertising services


### ii transparency obligations for political advertising services ### ii transparency , due diligence and accessibility obligations for political advertising services


### transparency ### transparency and due diligence


### 2. providers of political advertising services shall ensure that the contractual arrangements concluded for the provision of a political advertising service specify how the relevant provisions of this regulation are complied with. ### 2. providers of political advertising services shall ensure that the contractual arrangements concluded for the provision of a political advertising service specify how the relevant provisions - including on due diligence - of this regulation are complied with.


### 1. in the context of the provision of political advertising services , each political advertisement shall be made available with the following information in a clear , salient and unambiguous way: ### 1. in the context of the provision of political advertising services , each political advertisement shall be made available with the following information in a clear , non-discriminatory , salient and unambiguous way:


### 1. in the context of the provision of political advertising services , each political advertisement shall be made available with the following information in a clear , salient and unambiguous way: ### 1. in the context of the provision of political advertising services , each political advertisement shall be made available with the following information in an user friendly , accessible , machine readable , clear , salient and unambiguous way:


### 1. in the context of the provision of political advertising services , each political advertisement shall be made available with the following information in a clear , salient and unambiguous way: ### 1. in the context of the provision of political advertising services , each political advertisement shall be made available by the publisher to the recipients of their service with the following information presented within the advertisement in a clear , salient and unambiguous way:


### a statement to the effect that it is a political advertisement; ### a clear and unambiguous statement to the effect that it is a political advertisement;


### a statement to the effect that it is a political advertisement; ### a clear and straightforward statement to the effect that it is a political advertisement;


### the identity of the sponsor of the political advertisement and the entity ultimately controlling the sponsor; ### the identity of the sponsor of the political advertisement including , where appropriate , in the case of european or national parties , the logo of the corresponding european political entity and the entity ultimately controlling the sponsor;


### the identity of the sponsor of the political advertisement and the entity ultimately controlling the sponsor; ### the identity of the sponsor of the political advertisement and the entity ultimately controlling or financing the sponsor;


### the identity of the sponsor of the political advertisement and the entity ultimately controlling the sponsor; ### the identity of the sponsor of the political advertisement and any entities ultimately controlling or funding the sponsor;