### (18) practical information from official sources regarding the organisation and modalities for participation in the elections or referendums should not constitute political advertising. ### (18) practical information from official sources regarding exclusively the organisation and modalities for participation in the elections or referendums should not constitute political advertising.


### (19) political views expressed in the programmes of audiovisual linear broadcasts or published in printed media without direct payment or equivalent remuneration should not be covered by this regulation. ### (19) political views and opinions expressed for journalistic purposes or under the editorial responsibility of a service provider , in the programmes of audio and audiovisual media including linear and non-linear broadcasts or published in print or in online media , should not be considered political advertising and should not be covered by this regulation , if no payment is provided specifically for the expression of the views or opinions. such political views and opinions which are additionally promoted , published or disseminated by service provider should in any case be considered to be political advertising. journalistic practices established either in national law or by media and press councils in accordance with union law , including the charter of fundamental rights , should apply. any form of surreptitious advertising should be prohibited.


### (19) political views expressed in the programmes of audiovisual linear broadcasts or published in printed media without direct payment or equivalent remuneration should not be covered by this regulation. ### (19) political views and opinions expressed for journalistic purposes in both printed and online media or in the programmes of audiovisual linear or non-linear broadcasts and under the editorial responsibility of the service provider if expressed without any payment or equivalent remuneration from a third party , should not be considered political advertisement and should not be covered by this regulation.


### (19) political views expressed in the programmes of audiovisual linear broadcasts or published in printed media without direct payment or equivalent remuneration should not be covered by this regulation. ### (19) political views and messages covering news and current affaires in editorial content that has been published in without direct payment or equivalent remuneration should not be covered by this regulation.


### (21) it is necessary to define political advertisement as an instance of political advertising. advertisements include the means by which the advertising message is communicated , including in print , by broadcast media or via an online platforms service. ### (21) it is necessary to define political advertisement as an instance of political advertising sponsored , prepared , placed , promoted , published or disseminated by any mean. advertisements include the means by which the advertising message is communicated , such as in print , by broadcast media or via an online platforms service.


### (21) it is necessary to define political advertisement as an instance of political advertising. advertisements include the means by which the advertising message is communicated , including in print , by broadcast media or via an online platforms service. ### (21) it is necessary to define online political advertisement as an instance of online political advertising. advertisements include the means by which the advertising message is communicated , including via an online platforms service.


### (23) the concept of political actors should also include unelected officials , elected officials , candidates and members of government at european , national , regional or local level. other political organisations should also be included in that definition. ### (23) the concept of political actors should also include eu institutions , governments , including from regional and local levels and their respective authorities and bodies , with or without legal personality insofar as their communication can become highly politicized and be assimilated to political advertising. the concept of political actors should also include unelected officials , elected officials , candidates and members of government at european , national , regional or local level. other political organisations should also be included in that definition.


### (24) an advertising campaign should refer to the preparation , publication and dissemination of a series of linked advertisements in the course of a contract for political advertising , on the basis of common preparation , sponsorship and funding. it should include the preparation , placement , promotion , publication and dissemination of an advertisement or versions of an advertisement on different media and at different times within the same electoral cycle. ### (24) an advertising campaign should refer to the preparation , publication and dissemination of a series of linked advertisements in the course of a contract for online political advertising , on the basis of common preparation , sponsorship and funding. it should include the preparation , placement , promotion , publication and dissemination of an advertisement or versions of an advertisement on different media and at different times within the same electoral cycle.


### (26) in order to cover the broad range of relevant service providers connected to political advertising services , providers of political advertising services should be understood as comprising providers involved in the preparation , placement , promotion , publication and dissemination of political advertising. ### (26) in order to cover the broad range of relevant service providers connected to political advertising services , providers of political advertising services should be understood as comprising providers involved in the preparation , placement , publication , promotion and dissemination of a political advertisement.


### (27) the notion of political advertising services should not include messages that are shared by individuals in their purely personal capacity. individuals should not be considered as acting in their personal capacity if they are publishing messages the dissemination or publication of which is paid for by another. ### (27) the notion of political advertising services should not include messages that are shared by individuals in their purely personal capacity. individuals should not be considered as acting in their personal capacity if they are publishing messages the dissemination or publication of which is paid for by another by any means.


### (28) once an advertisement is indicated as being connected to political advertising , this should be clearly indicated to other service providers involved in the political advertising services. in addition , once an advertisement has been identified as political advertisement , its further dissemination should still comply with transparency requirements. for instance , when sponsored content is shared organically , the advertising should still be labelled as political advertising. ### (28) once an advertisement is indicated as being connected to political advertising , this should be clearly indicated to other service providers involved in the political advertising services. in addition , once an advertisement has been identified as political advertisement , its further dissemination should still comply with transparency and due diligence requirements. for instance , when sponsored content is shared organically , the advertising should still be labelled as political advertising.


### (29) the rules on transparency laid down in this regulation should only apply to political advertising services , i.e. political advertising that is normally provided against remuneration , which may include a benefit in kind. the transparency requirements should not apply to content uploaded by a user of an online intermediary service , such as an online platform , and disseminated by the online intermediary service without consideration for the placement , publication or dissemination for the specific message , unless the user has been remunerated by a third party for the political advertisement. ### (29) the rules on transparency and due diligence laid down in this regulation should only apply to political advertising services , i.e. political advertising that is normally but not exclusively provided against remuneration , which may include a benefit in kind. the transparency requirements should not apply to content uploaded by a user of an online intermediary service , such as an online platform , and disseminated by the online intermediary service without consideration for the placement , publication or dissemination for the specific message , unless the user has been remunerated by a third party for the political advertisement.


### (31) freedom of expression as protected by article 11 of the charter of fundamental rights covers an individual’s right to hold political opinions , receive and impart political information and share political ideas. every limitation to it has to comply with article 52 of the charter of fundamental rights and that freedom can be subject to modulations and restrictions where they are justified by the pursuit of a legitimate public interest and comply with the general principles of eu law , such as proportionality and legal certainty. that is inter alia the case where the political ideas are communicated through advertising service providers. ### (31) freedom of expression as protected by article 11 of the charter of fundamental rights covers an individual’s right to hold political opinions , receive and impart political information and share political ideas. any restriction , condition , limitation to it has to comply with article 52 of the charter of fundamental rights and that freedom can be subject to modulations and restrictions where they are justified by the pursuit of a legitimate public interest and comply with the general principles of eu law , such as proportionality and legal certainty. that is inter alia the case where the political ideas are communicated through advertising service providers.


### in this regard , political advertising publishers shall use efficient and prominent marking and labelling techniques that allow the political advertisement to be easily identified as such and shall ensure that the marking or labelling remains in place in the event a political advertisement is further disseminated. ### in this regard , the commission shall adopt , within 3 months after the entry into force of this regulation and in consultation with relevant experts and civil society organisations , a delegated act establishing harmonised design of labels referred to in paragraph 1 point (a). the labels shall use efficient and prominent marking and labelling techniques that allow the political advertisement to be easily identified as such and shall ensure that the marking or labelling remains in place in the event a political advertisement is further disseminated. the delegated act shall take account of the latest technological developments.


### in this regard , political advertising publishers shall use efficient and prominent marking and labelling techniques that allow the political advertisement to be easily identified as such and shall ensure that the marking or labelling remains in place in the event a political advertisement is further disseminated. ### in this regard , the commission shall adopt , within 3 months after the entry into force of this regulation and in consultation with relevant experts and civil society organisations , a delegated act establishing harmonised design of labels referred to in paragraph 1(a). the labels shall use efficient and prominent marking and labelling techniques that allow the advertisement to be easily identified as such and shall ensure that the marking or labelling remains in place in the event the advertisement is further disseminated. the delegated act shall take account of latest technological developments.


### 2. the transparency notice shall be included in each political advertisement or be easily retrievable from it , and shall include the following information: ### 2. the transparency notice referred to in article 7 paragraph 1 point (c) shall be easily retrievable from each political advertisement and shall include the following information:


### 2. the transparency notice shall be included in each political advertisement or be easily retrievable from it , and shall include the following information: ### 2. the transparency notice referred to in article 7(1) point (c) shall be easily retrievable from each political advertisement , and shall include the following information:


### the identity of the sponsor and contact details; ### the identity of the sponsor of the political advertisement and the entity or person ultimately controlling the sponsor and contact details;


### based among others on information received in line with article 6(3) , information on the aggregated amounts spent or other benefits received in part or full exchange for the preparation , placement , promotion , publication and dissemination of the relevant advertisement , and of the political advertising campaign where relevant , and their sources; ### information on the aggregated amounts spent or other benefits received by the political advertising publisher in part or full exchange for the preparation , placement , publication , promotion and dissemination of the relevant advertisement , and of the political advertising campaign where relevant , as well as the aggregated amount or other benefits received by service providers before the publisher for the same advertisement , and campaign , where relevant;


### based among others on information received in line with article 6(3) , information on the aggregated amounts spent or other benefits received in part or full exchange for the preparation , placement , promotion , publication and dissemination of the relevant advertisement , and of the political advertising campaign where relevant , and their sources; ### information on the aggregated amounts or other benefits received by the political advertising publisher in part or full exchange for the preparation , placement , publication , promotion and dissemination of the relevant advertisement , and of the political advertising campaign where relevant as well as the aggregated amounts or other benefits received by service providers before the publisher for the same advertisement , and campaign where relevant;


### where applicable , links to online repositories of advertisements; ### links to online repositories of political advertisements;


### 3. political advertising publishers shall make reasonable efforts to ensure that the information referred to in paragraph 1 and 2 is complete , and where they find this is not the case , they shall not make available the political advertisement. ### 3. political advertising publishers shall make best efforts to ensure that the information referred to in paragraphs 1 and 2 is complete and accurate.


### 3. political advertising publishers shall make reasonable efforts to ensure that the information referred to in paragraph 1 and 2 is complete , and where they find this is not the case , they shall not make available the political advertisement. ### 3. sponsors and political advertising publishers shall make reasonable efforts before bringing the advertisement to the public domain to ensure that the information referred to in paragraph 1 and 2 , with the exception of points (ca) and (cb) , is complete and accurate. with regard to points (ca) and (cb) , the publisher shall be responsible to make sure that this information is complete , while the sponsor shall be responsible to make sure this information is both complete and accurate.


### 3. political advertising publishers shall make reasonable efforts to ensure that the information referred to in paragraph 1 and 2 is complete , and where they find this is not the case , they shall not make available the political advertisement. ### 3. sponsors and political advertising publishers shall make reasonable efforts before bringing the advertisement to the public domain to ensure that the information referred to in paragraph 1 and 2 , with the exception of point (ca) and (cb) , is complete and accurate. with regard to points (ca) and (cb) , the publisher shall be responsible to make sure that this information is complete , while the sponsor shall be responsible to make sure that this information is both complete and accurate.


### 4. transparency notices shall be kept up to date and presented in a format which is easily accessible and , where technically possible , machine readable , clearly visible and user friendly , including through the use of plain language. the information shall be published by the political advertising publisher with the political advertisement from its first publication until one year after its last publication. ### 4. the information shall be published by the political advertising publisher with the political advertisement from its first publication until its withdrawal. transparency notices shall be kept up to date during the whole period until the withdrawal of the advertisement and presented in a format which is clearly visible , well-structured , easily accessible , including for persons with disabilities , and user friendly , including through the use of plain language. transparency notices shall be made available online , in a machine readable format and be accessible through a link or equivalent clear and user-friendly direction included in the advertisement. interacting with the link or other equivalent direction to access the transparency notice shall not be understood as engaging with the political advertisement which it is part of.


### 5. political advertising publishers shall retain their transparency notices together with any modifications for a period of five years after the end of the period referred to in paragraph 4. ### 5. political advertising publishers shall retain the political advertisement and its transparency notice together with the history of any modifications for a period of five years after the withdrawal of the advertisement.


### 6. political advertising publishers which are very large online platforms within the meaning of article 25 of regulation (eu) 2021/xxx [the dsa] shall ensure that the repositories that they make available pursuant to article 30 of that regulation [digital services act] make available for each political advertisement in the repository the information referred to in paragraph 2. ### 6. political advertising publishers which are very large online platforms within the meaning of article 25 of regulation (eu) 2021/xxx [the dsa] or very large online search engines within the meaning of article 33a of regulation (eu) 2021/xxx [the dsa] shall ensure that the repositories that they make available pursuant to article 30 of that regulation [digital services act] make available for each political advertisement in the repository the information referred to in paragraph 2 and ensure real-time access to such information for member states’ relevant competent authorities as well as vetted researchers within the meaning of article 31 of regulation (eu) 2021/xxx [the dsa]. the repository shall contain all versions of the advertisement.


### 6. political advertising publishers which are very large online platforms within the meaning of article 25 of regulation (eu) 2021/xxx [the dsa] shall ensure that the repositories that they make available pursuant to article 30 of that regulation [digital services act] make available for each political advertisement in the repository the information referred to in paragraph 2. ### 6. political advertising publishers which are very large online platforms within the meaning of article 25 of regulation (eu) 2021/xxx [the dsa] shall ensure that the repositories that they make available pursuant to article 30(1) of that regulation [digital services act] make available for each political advertisement in the repository the information referred to in paragraph 2 and ensure real-time access to such information for member states’ relevant competent authorities. the repository shall contain all versions of the advertisement.


### 1. service providers that provide political advertising services in the union but do not have an establishment in the union shall designate , in writing , a natural or legal person as their legal representative in one of the member states where the provider offers its services. ### 1. service providers that provide political advertising services in the union but do not have an establishment in the union shall designate , in writing , and register with the national single points of contact , a natural or legal person as their legal representative in one of the member states where the provider offers its services. member states shall keep publicly available registers of all legal representatives registered on their territory under this regulation. the commission shall keep a publicly available register of legal representatives registered at union level under this regulation.


### 1. service providers that provide political advertising services in the union but do not have an establishment in the union shall designate , in writing , a natural or legal person as their legal representative in one of the member states where the provider offers its services. ### 1. service providers that provide political advertising services in the union but do not have an establishment in the union shall designate , in writing , a natural or legal person as their legal representative in one of the member states where the provider offers its services. member states shall keep publicly available registers of all legal representatives registered on their territory under this regulation.


### 4. competent authorities referred to in paragraph 3 , where exercising their supervisory tasks in relation to this regulation , shall have the power to request to access data , documents or any necessary information from providers of political advertising services for the performance of their supervisory tasks. ### 4. competent authorities referred to in paragraph 3 , where exercising their supervisory tasks in relation to this regulation , shall have the following powers for the performance of their supervisory tasks:


### 9. contact points shall meet periodically at union level in the framework of the european cooperation network on elections to facilitate the swift and secured exchange of information on issues connected to the exercise of their supervisory and enforcements tasks pursuant to this regulation. ### 9. contact points shall meet periodically at union level in the framework of the european cooperation network on elections jointly with the european election authority to facilitate the swift and secured exchange of information on issues connected to the exercise of their supervisory and enforcements tasks pursuant to this regulation.


### 1. in relation to articles 5 to 11 , 13 and 14 member states shall lay down rules on sanctions including administrative fines and financial penalties applicable to providers of political advertising services under their jurisdiction for infringements of the present regulation , which shall in each individual case be effective , proportionate and dissuasive. ### 1. in relation to articles 5 to 11 , 13 and 14 member states shall lay down rules on sanctions including administrative fines and financial penalties and rectifications applicable to providers of political advertising services under their jurisdiction for infringements of the present regulation , which shall in each individual case be effective , proportionate and dissuasive. member states shall also lay down rules on sanctions including administrative fines , financial penalties and rectifications applicable to sponsors for infringements in relation to articles 5 and 7 of the present regulation.


### 1. in relation to articles 5 to 11 , 13 and 14 member states shall lay down rules on sanctions including administrative fines and financial penalties applicable to providers of political advertising services under their jurisdiction for infringements of the present regulation , which shall in each individual case be effective , proportionate and dissuasive. ### 1. in relation to articles 4 to 11 , 13 and 14 member states shall lay down rules on sanctions including administrative fines , financial penalties and rectifications applicable to providers of political advertising services under their jurisdiction for infringements of the present regulation , which shall in each individual case be effective , proportionate and dissuasive. member states shall also lay down rules on sanctions including administrative fines , financial penalties and rectifications applicable to sponsors for infringements in relation to articles 5 and 7 of the present regulation.


### 4. infringements of article 7 shall be considered to be particularly serious where they concern political advertising published or disseminated during an electoral period and directed to citizens in the member state in which the relevant election is being organised. ### 4. infringements of articles 5 and 7 shall be considered to be particularly serious where they concern political advertising published or disseminated during an electoral period or during the period between the announcement of a referendum and the day of the referendum , and directed to citizens in the member state in which the relevant election or referendum is being organised.


### 4. infringements of article 7 shall be considered to be particularly serious where they concern political advertising published or disseminated during an electoral period and directed to citizens in the member state in which the relevant election is being organised. ### 4. infringements of articles 4 , 5 and 7 shall be considered to be particularly serious where they concern political advertising published or disseminated during an electoral period or during the period between the announcement of a referendum and the day of the referendum , and directed to citizens in the member state in which the relevant election or referendum is being organised.


### where the notice is not within the advertisement itself , an example/representation of the political advertisement or a link to it. ### an example/representation of the political advertisement or a link to it.


### the identity and place of establishment of the sponsor on behalf of whom the advertisement is disseminated including their name , address , telephone number and electronic mail address , and whether they are a natural or legal entity. ### the identity and place of establishment of the sponsor on behalf of whom the advertisement is prepared , placed , published , promoted and disseminated including their name , address , telephone number and electronic mail address , and whether they are a natural or legal entity.


### any election with which the advertising is linked , if applicable. ### any election or referendum with which the advertising is linked , if applicable.


### the provisional aggregated amount spent on , and the value of other benefits received in part or full exchange for the specific advertisement , and on the specific advertising campaign where relevant , including on the preparation , placement , promotion , publication and dissemination of the political advertisements , as well as the aggregated actual amount spent and the value of other benefits received once known. ### the aggregated amount or other benefits received by the political advertising publisher in part or full exchange for the preparation placement , publication , promotion and dissemination of the specific advertisement , and of the specific advertising campaign where relevant , as well as the aggregated amounts or other benefits received by service providers before the publisher for the same advertisement , and campaign where relevant;


### the provisional aggregated amount spent on , and the value of other benefits received in part or full exchange for the specific advertisement , and on the specific advertising campaign where relevant , including on the preparation , placement , promotion , publication and dissemination of the political advertisements , as well as the aggregated actual amount spent and the value of other benefits received once known. ### the aggregated amounts or other benefits received by the political advertising publisher in part or full exchange for the preparation , placement , publication , promotion and dissemination of the relevant advertisement , and of the political advertising campaign where relevant , as well as the aggregated amounts or other benefits received by service providers before the publisher for the same advertisement , and campaign where relevant;


### the sources of the funds being used for the specific advertising campaign including for the preparation , placement , promotion , publication and dissemination of the political advertisements. ### deleted


### where the publisher is a very large online platform , a link to the advertisement’s location in the publisher’s advertising repository. ### a link to the advertisement’s location in the publisher’s advertising repository of political advertisements.


### where the publisher is a very large online platform , a link to the advertisement’s location in the publisher’s advertising repository. ### a link to the advertisement’s location in the publisher’s repository of political advertisements.


### (10) a consistent and high level of transparency of political advertising throughout the union should therefore be ensured when political advertising services are provided , while divergences hampering the free circulation of related services within the internal market should be prevented , by laying down uniform transparency obligations for providers of political advertising services guaranteeing the uniform protection of rights of persons and supervision throughout the internal market based on article 114 of the tfeu. ### (10) a consistent and high level of transparency of political advertising throughout the union should therefore be ensured when political advertising services are provided , while divergences hampering the free circulation of related services within the internal market should be prevented , by laying down uniform transparency and due diligence obligations for providers of political advertising services guaranteeing the uniform protection of rights of persons and supervision throughout the internal market based on article 114 of the tfeu.


### (38) transparency of political advertising should enable citizens to understand that they are confronted with a political advertisement. political advertising publishers should ensure the publication in connection to each political advertisement of a clear statement to the effect that it is a political advertisement and of the identity of its sponsor. where appropriate , the name of the sponsor could include a political logo. political advertising publishers should make use of labelling which is effective , taking into account developments in relevant scientific research and best practice on the provision of transparency through the labelling of advertising. they should also ensure the publication in connection to each political advertisement of information to enable the wider context of the political advertisement and its aims to be understood , which can either be included in the advertisement itself , or be provided by the publisher on its website , accessible through a link or equivalent clear and user-friendly direction included in the advertisement. ### (38) labelling of political advertising should enable citizens to understand that they are confronted with a political advertisement. political advertising publishers should ensure the publication in connection to each political advertisement of a clear statement to the effect that it is a political advertisement or a public issue advertisement , depending on which of the two sub-definitions of political advertisement referred to in article 2 , paragraph 1 point 3 applies. the term “public issue advertisement” should be used exclusively for the purpose of labelling in line with this regulation. in all other cases the term “political advertisement” is used.


### (38) transparency of political advertising should enable citizens to understand that they are confronted with a political advertisement. political advertising publishers should ensure the publication in connection to each political advertisement of a clear statement to the effect that it is a political advertisement and of the identity of its sponsor. where appropriate , the name of the sponsor could include a political logo. political advertising publishers should make use of labelling which is effective , taking into account developments in relevant scientific research and best practice on the provision of transparency through the labelling of advertising. they should also ensure the publication in connection to each political advertisement of information to enable the wider context of the political advertisement and its aims to be understood , which can either be included in the advertisement itself , or be provided by the publisher on its website , accessible through a link or equivalent clear and user-friendly direction included in the advertisement. ### (38) transparency of online political advertising should enable citizens to understand that they are confronted with a political advertisement. political advertising publishers should ensure the publication in connection to each political advertisement of a clear statement to the effect that it is a political advertisement and of the identity of its sponsor. where appropriate , the name of the sponsor could include a political logo. political advertising publishers should make use of labelling which is effective , taking into account developments in relevant scientific research and best practice on the provision of transparency through the labelling of advertising. they should also ensure the publication in connection to each political advertisement of information to enable the wider context of the political advertisement and its aims to be understood , which can either be included in the advertisement itself , or be provided by the publisher on its website , accessible through a link or equivalent clear and user-friendly direction included in the advertisement.


### (39) this information should be provided in a transparency notice which should also include the identity of the sponsor , in order to support accountability in the political process. the place of establishment of the sponsor and whether the sponsor is a natural or legal person should be clearly indicated. personal data concerning individuals involved in political advertising , unrelated to the sponsor or other involved political actor should not be provided in the transparency notice. the transparency notice should also contain information on the dissemination period , any linked election , the amount spent for and the value of other benefits received in part or full exchange for the specific advertisement as well for the entire advertising campaign , the source of the funds used and other information to ensure the fairness of the dissemination of the political advertisement. information on the source of the funds used concerns for instance its public or private origin , the fact that it originates from inside or outside the european union. information concerning linked elections or referendums should include , when possible , a link to information from official sources regarding the organisation and modalities for participation or for promoting participation in those elections or referendums. the transparency notice should further include information on how to flag political advertisements in accordance with the procedure established in this regulation. this requirement should be without prejudice to provisions on notification according to article 14 , 15 and 19 of regulation (eu) 2021/xxx [digital services act]. ### (39) the transparency notice should contain information to enable the wider context of the political advertisement and its aims to be understood. this information should include the identity of the sponsor and , where applicable , the entity or person ultimately controlling the sponsor and contact details in order to support accountability in the political process. the place of establishment of the sponsor and whether the sponsor is a natural or legal person should be clearly indicated. the same should apply to the entity or person ultimately controlling the sponsor. personal data concerning individuals involved in political advertising , unrelated to the sponsor or other involved political actor should not be provided in the transparency notice. the transparency notice should also contain information on the placement , publication , promotion and dissemination period , the aggregated amount or the value of other benefits received by the publisher and by the service providers before the publisher in part or full exchange for the specific advertisement as well for the entire advertising campaign where relevant , as well as the aggregated amount or the value of other benefits received by all political advertising service providers through all contracts and all means in part or full exchange for the relevant advertisements and for the entire advertising campaign where relevant in order to account for the value of all contracts for political advertising concluded by the sponsor and all means used to deliver the political advertisement to the public thus allowing for better scrutiny of political actors´ spending on political advertising; the source of the funds used , any linked elections of referendums , links to online repositories of political advertisements and other information to ensure the fairness of the dissemination of the political advertisement. information on the source of the funds used concerns for instance its public or private origin , the fact that it originates from inside or outside the european union. information concerning linked elections or referendums should include , when possible , a link to information from official sources regarding the organisation and modalities for participation in those elections or referendums. the transparency notice should further include information on how to notify possibly unlawful political advertisements , both online and offline , in accordance with the procedure established in this regulation. this requirement should be without prejudice to provisions on notification according to article 14 , 15 and 19 of regulation (eu) 2021/xxx [digital services act].


### (40) the information to be included in the transparency notice should be provided in the advertisement itself or be easily retrievable on the basis of an indication provided in the advertisement. the requirement that the information about the transparency notice is to be inter alia clearly visible should entail that it features prominently in or with the advertisement. the requirement that information published in the transparency notice is to be easily accessible , machine readable where technically possible , and user friendly should entail that it addresses the needs of people with disabilities. annex i of directive 2019/882 (european accessibility act) contains accessibility requirements for information , including digital information that should be used to render political information accessible for persons with disabilities. ### (40) the transparency notice containing at least the above mentioned information should be provided by the publisher on its website , accessible through a link or equivalent clear and user-friendly direction included in the advertisement. interacting with the link or other equivalent direction to access the transparency notice should not be understood as engaging with the political advertisement of which it is part of. the requirement that the information about the transparency notice is to be inter alia clearly visible should entail that it features prominently in or with the advertisement. the requirement that information published in the transparency notice is to be easily accessible , machine readable and user friendly should entail that it addresses the needs of people with disabilities. annex i of directive 2019/882 (european accessibility act) contains accessibility requirements for information , including digital information that should be used to render political information accessible for persons with disabilities.


### (40) the information to be included in the transparency notice should be provided in the advertisement itself or be easily retrievable on the basis of an indication provided in the advertisement. the requirement that the information about the transparency notice is to be inter alia clearly visible should entail that it features prominently in or with the advertisement. the requirement that information published in the transparency notice is to be easily accessible , machine readable where technically possible , and user friendly should entail that it addresses the needs of people with disabilities. annex i of directive 2019/882 (european accessibility act) contains accessibility requirements for information , including digital information that should be used to render political information accessible for persons with disabilities. ### (40) political advertising publishers should ensure that each political advertisement contains a clear indication of where the transparency notice could be easily retrieved. the requirement that the information about the transparency notice is to be clearly visible means that it should feature prominently in the advertisement. in this respect , use could , for example , be made of a dedicated webpage link , a quick response code (or "qrcode") , or equivalent clear and user-friendly technical means. the requirement that the information about the transparency notice is to be inter alia clearly visible should entail that it features prominently in or with the advertisement. the requirement that information published in the transparency notice is to be easily accessible , machine readable where technically possible , and user friendly should entail that it addresses the needs of people with disabilities. annex i of directive 2019/882 (european accessibility act) contains accessibility requirements for information , including digital information that should be used to render political information accessible for persons with disabilities.


### (41) transparency notices should be designed to raise user awareness and help the clear identification of the political advertisement as such. they should be designed to remain in place or remain accessible in the event a political advertisement is further disseminated for instance posted on another platform or forwarded between individuals. the information included in the transparency notice should be published when the publication of the political advertisements start and be retained for a period of one year after the last publication. the retained information should also include information about political advertising which was terminated or which was taken down by the publisher. ### (41) transparency notices should be designed to raise user awareness and help the clear identification of the political advertisement as such. they should be designed to remain in place or remain accessible in the event a political advertisement is further disseminated for instance posted on another platform or forwarded between individuals. the information included in the transparency notice should be published together with the publication of the political advertisements until its withdrawal. political advertising publishers should retain the advertisement together with the transparency notice and the history of any modifications for five years after the advertisement is withdrawn from the public domain. the retained information should also include information about political advertising which was terminated or which was taken down by the publisher.


### (41) transparency notices should be designed to raise user awareness and help the clear identification of the political advertisement as such. they should be designed to remain in place or remain accessible in the event a political advertisement is further disseminated for instance posted on another platform or forwarded between individuals. the information included in the transparency notice should be published when the publication of the political advertisements start and be retained for a period of one year after the last publication. the retained information should also include information about political advertising which was terminated or which was taken down by the publisher. ### (41) transparency notices should be designed to raise user awareness and help the clear identification of the online political advertisement as such. they should be designed to remain in place or remain accessible in the event a political advertisement is further disseminated for instance posted on another platform or forwarded between individuals. the information included in the transparency notice should be published when the publication of the political advertisements start and be retained for a period of one year after the last publication. the retained information should also include information about political advertising which was terminated or which was taken down by the publisher.


### (42) since political advertising publishers make political advertisements available to the public , they should publish or disseminate that information to the public together with the publication or dissemination of the political advertisement. political advertising publishers should not make available to the public those political advertisements not fulfilling the transparency requirements under this regulation. in addition , political advertising publishers which are very large online platforms within the meaning of regulation (eu) 2021/xxx [digital services act] should make the information contained in the transparency notice available through the repositories of advertisements published pursuant to article 30 regulation [digital services act] . this will facilitate the work of interested actors including researchers in their specific role to support free and fair elections or referendums and fair electoral campaigns including by scrutinising the sponsors of political advertisement and analysing the political advertisement landscape. ### (42) since political advertising publishers make political advertisements available to the public , they should place , publish , promote or disseminate that information in the transparency notice to the public together with the placement , publication , promotion or dissemination of the political advertisement. political advertising publishers should not make available to the public those political advertisements not fulfilling the transparency requirements under this regulation. in addition , political advertising publishers which are very large online platforms and very large online search engines within the meaning of regulation (eu) 2021/xxx [digital services act] should make the information contained in the transparency notice available through the repositories of advertisements published pursuant to article 30 regulation [digital services act]. political advertising publishers which are not very large online platforms within the meaning of article 25 of regulation (eu) 2021/xxx [digital services act] or very large online search engines within the meaning of article 33a of regulation (eu) 2021/xxx [digital services act] should create a repository for political advertisements and make available for each political advertisement in such repository the information contained in the transparency notice. it is necessary that both the publishers that are very large online platforms and publishers that are not ensure real-time access to such information for member states´ relevant competent authorities and researchers. this will facilitate their scrutiny as well as the work of interested actors including researchers in their specific role to support free and fair elections or referendums and fair electoral campaigns including by scrutinising the sponsors of political advertisement and analysing the political advertisement landscape.


### (63) member states authorities should ensure that infringements of the obligations laid down in this regulation are sanctioned by administrative fines or financial penalties. when doing so , they should take into account the nature , gravity , recurrence and duration of the infringement in view of the public interest at stake , the scope and kind of activities carried out , as well as the economic capacity of the infringer. in that context , the crucial role played by the obligations laid down in article 7 for the effective pursuit of the objectives of the present regulation should be taken into account. furthermore , they should take into account whether the service provider concerned systematically or recurrently fails to comply with its obligations stemming from this regulation , including by delaying the provision of information to interested entities , as well as , where relevant , whether the provider of political advertising services is active in several member states. financial penalties and administrative fines shall in each individual case be effective , proportionate and dissuasive , with due regard to the provision of sufficient and accessible procedural safeguards , and in particular to ensure that the political debate remains open and accessible. ### (63) member states authorities should ensure that infringements of the obligations laid down in this regulation are sanctioned by administrative fines or financial penalties or rectifications applicable to providers of political advertising services as well as sponsors , where relevant. when doing so , they should take into account the nature , gravity , recurrence and duration of the infringement in view of the public interest at stake , the scope and kind of activities carried out , as well as the economic capacity of the infringer. in that context , the crucial role played by the obligations laid down in articles 5 and 7 for the effective pursuit of the objectives of the present regulation should be taken into account and infringements of these articles should be regarded as particularly serious. furthermore , they should take into account whether the service provider concerned systematically or recurrently fails to comply with its obligations stemming from this regulation , including by delaying the provision of information to interested entities , as well as , where relevant , whether the provider of political advertising services is active in several member states. financial penalties and administrative fines shall in each individual case be effective , proportionate and dissuasive , with due regard to the provision of sufficient and accessible procedural safeguards , and in particular to ensure that the political debate remains open and accessible.


### (63) member states authorities should ensure that infringements of the obligations laid down in this regulation are sanctioned by administrative fines or financial penalties. when doing so , they should take into account the nature , gravity , recurrence and duration of the infringement in view of the public interest at stake , the scope and kind of activities carried out , as well as the economic capacity of the infringer. in that context , the crucial role played by the obligations laid down in article 7 for the effective pursuit of the objectives of the present regulation should be taken into account. furthermore , they should take into account whether the service provider concerned systematically or recurrently fails to comply with its obligations stemming from this regulation , including by delaying the provision of information to interested entities , as well as , where relevant , whether the provider of political advertising services is active in several member states. financial penalties and administrative fines shall in each individual case be effective , proportionate and dissuasive , with due regard to the provision of sufficient and accessible procedural safeguards , and in particular to ensure that the political debate remains open and accessible. ### (63) member states authorities , the european data protection board and the european election authority should ensure that infringements of the obligations laid down in this regulation are sanctioned by administrative fines or other penalties. when doing so , they should take into account the nature , gravity , recurrence and duration of the infringement in view of the public interest at stake , the scope and kind of activities carried out , as well as the economic capacity of the infringer. in that context , the crucial role played by the obligations laid down in article 7 for the effective pursuit of the objectives of the present regulation should be taken into account. furthermore , they should take into account whether the service provider concerned systematically or recurrently fails to comply with its obligations stemming from this regulation , including by delaying the provision of information to interested entities , as well as , where relevant , whether the provider of political advertising services is active in several member states. financial or other penalties and administrative fines shall in each individual case be effective , proportionate and dissuasive , with due regard to the provision of sufficient and accessible procedural safeguards , and in particular to ensure that the political debate remains open and accessible.


### harmonised transparency obligations for providers of political advertising and related services to retain , disclose and publish information connected to the provision of such services; ### harmonised transparency obligations for providers of online political advertising and related services to retain , disclose and publish information connected to the provision of such services;


### harmonised rules on the use of targeting and amplification techniques in the context of the publication , dissemination or promotion of political advertising that involve the use of personal data. ### harmonised rules on the use of targeting and amplification techniques in the context of the publication , dissemination or promotion of online political advertising that involve the use of personal data.


### 2. ‘political advertising’ means the preparation , placement , promotion , publication or dissemination , by any means , of a message: ### 2. ‘political advertising’ means the preparation , placement , publication , promotion or dissemination , by any means , of a message as referred to in point 3(a) or 3(b).


### 2. ‘political advertising’ means the preparation , placement , promotion , publication or dissemination , by any means , of a message: ### 2. ‘political advertising’ means the preparation , placement , publication , promotion or dissemination , by any means , of a message as referred to in paragraph 3 point (a) or (b).


### 2. ‘political advertising’ means the preparation , placement , promotion , publication or dissemination , by any means , of a message: ### 2. ‘political advertising’ means the preparation , placement , promotion , publication or dissemination , by any means , of a message , unless it constitutes editorial content under the editorial responsibility of a media service provider or it is of a purely private or purely commercial nature:


### by , for or on behalf of a political actor , unless it is of a purely private or a purely commercial nature; or ### deleted


### which is liable to influence the outcome of an election or referendum , a legislative or regulatory process or voting behaviour. ### deleted


### 3. ‘political advertisement’ means an instance of political advertising; ### 3. ‘political advertisement’ means:


### 7. ‘sponsor’ means the natural or legal person on whose behalf a political advertisement is prepared , placed , published or disseminated; ### 7. ‘sponsor’ means the natural or legal person on whose behalf a political advertisement is prepared , placed , published , promoted or disseminated;


### 11. ‘political advertising publisher’ means a natural or legal person that broadcasts , makes available through an interface or otherwise brings to the public domain political advertising through any medium; ### 11. ‘political advertising publisher’ means a type of provider of political advertising services that brings political advertisement to the public domain in any manner;


### 11. ‘political advertising publisher’ means a natural or legal person that broadcasts , makes available through an interface or otherwise brings to the public domain political advertising through any medium; ### 11. ‘political advertising publisher’ means a natural or legal person makes available through an interface or otherwise brings to the public domain online political advertising;


### transparency requirements for each political advertisement ### labelling requirements for each political advertisement


### 1. in the context of the provision of political advertising services , each political advertisement shall be made available with the following information in a clear , salient and unambiguous way: ### 1. political advertising publishers shall make sure that each political advertisement brought to the public domain contains the following information in a clear , salient and unambiguous way:


### a statement to the effect that it is a political advertisement; ### a clear label stating that it is:


### the identity of the sponsor of the political advertisement and the entity ultimately controlling the sponsor; ### the identity of the sponsor of the political advertisement and , where applicable , the entity or person ultimately controlling the sponsor;


### the identity of the sponsor of the political advertisement and the entity ultimately controlling the sponsor; ### the identity of the sponsor of the advertisement and , where applicable , the entity or person ultimately controlling the sponsor;


### a transparency notice to enable the wider context of the political advertisement and its aims to be understood , or a clear indication of where it can be easily retrieved. ### a clear indication of where a transparency notice can be easily retrieved.


### the period during which the political advertisement is intended to be published and disseminated; ### the period during which the political advertisement is intended to be placed , published , promoted and disseminated;


### 5. if a service provider intentionally or negligently infringes the provisions of this regulation , for the same or linked political advertising , the total amount of the administrative fine shall be sufficiently adjustable in order to take into account all the relevant factors; the fact that the regulation has been violated in multiple respects shall be reflected in the amount of the total fine , in compliance with the principle of proportionality. ### 5. if a service provider intentionally or negligently infringes the provisions of this regulation in multiple respects for the same or linked political advertising , the total amount of the administrative fine shall be sufficiently adjustable in order to take into account all the relevant factors; the fact that the regulation has been violated in multiple respects shall be reflected in the amount of the total fine , in compliance with the principle of proportionality.


### meaningful information about the methodology used for the calculation of the amounts and values referred in (e). ### meaningful information about the methodology used for the calculation of the amounts and values referred in (e) and (ea).


### meaningful information about the methodology used for the calculation of the amounts and values referred in (e). ### meaningful information about the methodology used for the calculation of the amounts and values referred in points (e) and (ea).


### 2. this regulation shall apply to political advertising prepared , placed , promoted , published or disseminated in the union , or directed to individuals in one or several member states , irrespective of the place of establishment of the advertising services provider , and irrespective of the means used. ### 2. this regulation shall apply to political advertising prepared , placed , promoted , published or disseminated in one or moremember states or at european union level , or directed to individuals in one or more member states or at the european union level , irrespective of the place of establishment of the advertising services provider , and irrespective of the means used.


### 2. this regulation shall apply to political advertising prepared , placed , promoted , published or disseminated in the union , or directed to individuals in one or several member states , irrespective of the place of establishment of the advertising services provider , and irrespective of the means used. ### 2. this regulation shall apply to online political advertising prepared , placed , promoted , published or disseminated in the union , or directed to individuals in one or several member states , irrespective of the place of establishment of the advertising services provider.


### 10. ‘relevant electorate’ means the body of individuals eligible to vote in the election or referendum being contested in the member state in which a political advertisement circulates , which may be the entire electorate of a member state; ### 10. ‘relevant electorate’ means the body of individuals eligible to vote in the election or referendum being contested at the european union level or in a member state in which a political advertisement circulates , which may be the entire electorate of the european union or of a member state;


### (3) given that it is normally provided against remuneration , advertising , including political advertising , constitutes a service activity under article 57 of the treaty on the functioning of the european union (‘tfeu’). in declaration no 22 , regarding persons with a disability , annexed to the treaty of amsterdam , the conference of the representatives of the governments of the member states agreed that , in drawing up measures under article 114 of the tfeu , the institutions of the union are to take account of the needs of persons with disabilities. ### (3) given that it is normally but not exclusively provided against remuneration , advertising , including political advertising , constitutes a service activity under article 57 of the treaty on the functioning of the european union (‘tfeu’). in declaration no 22 , regarding persons with a disability , annexed to the treaty of amsterdam , the conference of the representatives of the governments of the member states agreed that , in drawing up measures under article 114 of the tfeu , the institutions of the union are to take account of the needs of persons with disabilities.


### (33) the preparation , placement , promotion , publication and dissemination of political advertising can involve a complex chain of service providers. this is the case in particular where the selection of advertising content , the selection of targeting criteria , the provision of data used for the targeting of an advertisement , the provisions of targeting techniques , the delivery of an advertisement and its dissemination may be controlled by different service providers. for instance , automated services can support matching the profile of the user of an interface with the advertising content provided , using personal data collected directly from the user of the service and from the users’ online conduct , as well as inferred data. ### (33) the preparation , placement , promotion , publication and dissemination of political advertising can involve a complex chain of service providers. this is the case in particular where the selection of advertising content , the selection of targeting criteria , the provision of data processed and used for the targeting of an advertisement , the provisions of ad delivery techniques , the delivery of an advertisement and its dissemination may be controlled by different service providers. for instance , automated services can support matching the profile of the user of an interface with the advertising content provided , using personal data provided directly by the data subject or collected directly from the user of the service and from the users’ online conduct , as well as inferred data.


### (47) personal data collected directly from individuals , or indirectly such as inferred data , when grouping individuals according to their assumed interests or derived through their online activity , behavioural profiling and other analysis techniques , is increasingly used to target political messages to groups or individual voters or individuals , and to amplify their impact. on the basis of the processing of personal data , in particular data considered sensitive under regulation (eu) 2016/679 of the european parliament and of the council11 and regulation (eu) 2018/1725 of the european parliament and of the council12 , different groups of voters or individuals can be segmented and their characteristics or vulnerabilities exploited for instance by disseminating the advertisements at specific moments and in specific places designed to take advantage of the instances where they would be sensitive to a certain kind of information/message. that has specific and detrimental effects on citizens’ fundamental rights and freedoms with regard to the processing of their personal data and their freedom to receive objective information , to form their opinion , to make political decisions and exercise their voting rights. this negatively impacts the democratic process. additional restrictions and conditions compared to regulation (eu) 2016/679 and regulation (eu) 2018/1725 should be provided. the conditions set out in this regulation on the use of targeting and amplification techniques involving the processing of personal data in the context of political advertising should be based on article 16 tfeu. ### (47) personal data collected directly from individuals , or indirectly such as observed or inferred data , when grouping individuals according to their assumed interests or derived through their online activity , behavioural profiling and other analysis techniques , is increasingly used to target political messages to groups or individual voters or individuals , and to amplify their impact. on the basis of the processing of personal data , in particular data considered sensitive under regulation (eu) 2016/679 of the european parliament and of the council11 and regulation (eu) 2018/1725 of the european parliament and of the council12 , different groups of voters or individuals can be segmented and their characteristics or vulnerabilities exploited for instance by disseminating the advertisements at specific moments and in specific places designed to take advantage of the instances where they would be sensitive to a certain kind of information/message. that has specific and detrimental effects on citizens’ fundamental rights and freedoms with regard to the processing of their personal data and their freedom to receive objective information , to form their opinion , to make political decisions and exercise their voting rights. this negatively impacts the democratic process. additional restrictions and conditions compared to regulation (eu) 2016/679 and regulation (eu) 2018/1725 should be provided. the conditions set out in this regulation on the use of targeting and ad delivery techniques involving the processing of personal data in the context of political advertising should be based on article 16 tfeu.


### (48) targeting and amplification techniques in the context of political advertising involving the processing of data referred to in article 9(1) of regulation (eu) 2016/679 and article 10(1) of regulation (eu) 2018/1725 should therefore be prohibited. the use of such techniques should only be allowed when carried out by the controller , or someone acting on its behalf , on the basis of the explicit consent of the data subject or in the course of their legitimate activities with appropriate safeguards by a foundation , association or any other not-for-profit body with a political , philosophical or religious or trade union aim and on condition that the processing relates solely to the members or to former members of the body or to persons who have regular contact with it in connection with its purposes and that the personal data are not disclosed outside that body without the consent of the data subjects. this should be accompanied by specific safeguards. consent should be understood as consent within the meaning of regulation (eu) 2016/679 and regulation (eu) 2018/1725. therefore , it should not be possible to rely on the exceptions as laid down in article 9(2) , points(b) , (c) , (e) , (f) , (g) , (h) , (i) and (j) of regulation (eu) 2016/679 and article 10(2) , points(b) , (c) , (e) , (f) , (g) , (h) , (i) and (j) of regulation (eu) 2018/1725 respectively for using techniques targeting and amplification techniques to publish , promote or disseminate political advertising involving the processing of personal data referred to in article 9(1) of regulation (eu) 2016/679 and 10(1) of regulation (eu) 2018/725. ### (48) ad delivery techniques in the context of political advertising involving the processing of data referred to in article 9(1) of regulation (eu) 2016/679 and article 10(1) of regulation (eu) 2018/1725 should therefore be prohibited.


### (70) this regulation is without prejudice to the rules laid down in particular by directive 2000/31/ec , including the liability rules for intermediary service providers in articles 12 to 15 of that directive as modified by regulation (eu) 2021/xxx [the digital services act] , regulation (eu) 2021/xxx [the digital markets act] , directive 2002/58/ec and regulation (eu) xxx [eprivacy regulation] , as well as directive (eu) 2010/13 , directive 2000/31/ec , directive 2002/58/ec , directive 2005/29/ec , directive 2011/83/eu , directive 2006/114/ec , directive 2006/123/ec and regulation (eu) 2019/1150. ### (70) this regulation is without prejudice to the rules laid down in particular by directive 2000/31/ec , including the liability rules for intermediary service providers in articles 12 to 15 of that directive as modified by regulation (eu) 2021/xxx [the digital services act] , regulation (eu) 2021/xxx [the digital markets act] , , as well as directive (eu) 2010/13 , directive 2000/31/ec , directive 2002/58/ec , directive 2005/29/ec , directive 2011/83/eu , directive 2006/114/ec , directive 2006/123/ec and regulation (eu) 2019/1150. this regulation complements and is without prejudice to the european data protection rules , in particular regulation (et) 2016/679 , regulation (eu) 2018/1725 , directive 2002/58/ec and regulation (eu) xxx [eprivacy regulation]. none of the provisions in this regulation can be applied or interpreted in such way as to diminish of limit the level of protection offered by the fundamental rights to private life and data protection as protected in the charter of fundamental rights and in the union law on data protection and privacy.


### 5. ‘political advertising service’ means a service consisting of political advertising with the exception of an online intermediary service within the meaning of article 2(f) of regulation (eu) 2021/xxx [digital services act] that is provided without consideration for the placement , publication or dissemination for the specific message; ### 5. ‘political advertising service’ means a service consisting of political advertising that is provided without consideration for the placement , publication , promotion or dissemination for the specific message with the exception of an online intermediary service within the meaning of article 2(f) of regulation (eu) 2021/xxx [digital services act];


### 2. member states shall notify the commission of those rules within twelve months of the entry into force of this regulation and shall notify it , without delay , of any subsequent amendments affecting them. ### 2. sanctions shall be effective , proportionate and dissuasive. member states shall notify the commission of those rules within twelve months of the entry into force of this regulation and shall notify it , without delay , of any subsequent amendments affecting them.


### — having regard to the general comments on the crpd as the authoritative guidance on its implementation , ### — having regard to the general comments on the crpd , elaborated by the un committee on the rights of persons with disabilities , as the authoritative guidance on its implementation , and specifically the general comment no. 2 -article 9: accessibility (adopted on 11april 2014) ,


### — having regard to the report of the committee on the internal market and consumer protection (a9-0000/2022) , ### — having regard to the new consumer agenda , that has amongst its five priorities the specific needs of certain consumer groups , amongst them , persons with disabilities ,


### c. whereas ensuring high-quality and affordable assistive technologies will benefit both persons with disabilities and the providers of these technologies , and whereas these technologies can only work in accessible environments; ### c. whereas ensuring high-quality and affordable supportive technologies will benefit both persons with disabilities and the providers of these technologies as well as the whole of society , and whereas these technologies can only work in accessible environments;


### 1. welcomes the commission’s initiative , announced in the european strategy for the rights of persons with disabilities , to establish the accessibleeu centre (‘centre’) , which aims to increase coherence in implementing harmonised accessibility policies , and to facilitate access to relevant knowledge and skills , promoting a culture of equal opportunities and full participation in society for persons with disabilities; ### 1. welcomes the commission’s initiative , announced in the union of equality: european strategy for the rights of persons with disabilities 2021-2030 , to establish an accessibleeu centre (‘centre’) , which aims to increase coherence in implementing harmonised accessibility policies , and to facilitate access to relevant knowledge and skills , promoting a culture of equal opportunities and full participation in society for persons with disabilities; in a collaborative space between public administrations , disability civil society , accessibility experts and users;


### 2. notes that greater accessibility outcomes in society can only be achieved if the centre follows the ‘universal design’ approach; emphasises the need to ensure that this approach is duly taken into account , in particular in public procurement contracts and tenders; ### 2. notes that greater accessibility outcomes in society can only be achieved if the centre follows the ‘universal design’ approach; emphasises the need to ensure that a comprehensive approach to accessibility , to the physical environment , transportation , information and communication , and services open to the public , is duly taken into account , in particular in public procurement contracts and tenders;


### 3. highlights that the eu has established a comprehensive legal framework for accessibility in the single market; regrets , however , that the implementation of such crucial legislation has not yet been satisfactory , mostly due to the lack of qualified accessibility experts; stresses the need for improving the overall knowledge , as well as practical and theoretical expertise , on accessibility policies among public administrations and economic operators , in order to help find suitable solutions in each member state; ### 3. highlights that the eu has established a comprehensive legal framework for accessibility in the single market , based on the mandate of the crpd; regrets , however , that the implementation of such crucial legislation has not yet been satisfactory , mostly due to the lack of qualified accessibility experts; stresses the need for improving the overall knowledge , as well as practical and theoretical expertise , on accessibility policies among public administrations and economic operators and society in general , in order to help find suitable solutions in each member state;


### 4. believes that the absence of a coordination and cooperation framework between the eu , the member states and the relevant stakeholders represents a further obstacle to the implementation of accessibility laws and to the harmonised enforcement across the eu; ### 4. believes that the absence of a coordination and cooperation framework between the eu , the member states and the relevant stakeholders within both the private and public sector represents a further obstacle to the implementation of accessibility laws and to the harmonised enforcement across the eu;


### 5. calls on the commission to ensure adequate funding for the functioning of the centre , and calls on the member states to increase resources for the enforcement of accessibility policies , including through eu funds; ### 5. calls on the commission to ensure adequate funding for the establishment of and functioning of the centre , and calls on the member states to increase resources for the enforcement of accessibility policies , including through eu funds;


### 5. calls on the commission to ensure adequate funding for the functioning of the centre , and calls on the member states to increase resources for the enforcement of accessibility policies , including through eu funds; ### 5. calls on the commission to ensure adequate funding for the functioning of the centre , and calls on the member states to ensure the resources needed for the enforcement of accessibility policies , including through eu funds;


### 6. calls on the commission to establish a secretariat and a forum to steer and lead the work of the centre; underlines that the forum should guarantee the balanced participation of stakeholders and right-holders with suitable experience in the field of accessibility; stresses that equal gender representation should be ensured; ### 6. calls on the commission to establish a secretariat and a forum to steer and lead the work of the centre; underlines that the forum should guarantee the balanced participation of stakeholders and right-holders with suitable experience in the field of accessibility; stresses that equal gender representation should be ensured; underlines also that the participation of disability civil society organizations and of persons with disabilities and their families themselves must be ensured as an essential part of the centre’s work;


### 7. highlights the specific challenges posed by particular domains of accessibility policies , such as built environment , public procurement , digital accessibility , media and culture , and assistive technologies; believes , therefore , that specialised sub-groups of experts are needed for certain areas; is convinced that these groups should work closely with the centre and the member states in order to guarantee better assessment , implementation , monitoring and enforcement of accessibility-related legislation; ### 7. highlights the specific challenges posed by particular domains of accessibility policies , such as built environment , public procurement , digital technologies , media and culture , transportation , and supportive technologies and the foods , products and services open to the public; believes , therefore , that specialised sub-groups of experts are needed for certain areas; is convinced that these groups should work closely with the centre and the member states in order to guarantee better assessment , implementation , monitoring and enforcement of accessibility-related legislation; notes that accessibility must also take into account the gender and age of persons with disabilities;


### 9. believes that the centre should function as a hub which provides relevant eu institutions and bodies and its member states when implementing union law with regular assistance and expertise relating to accessibility policies and technical requirements; believes that the centre should establish a cooperation framework that would bring together the relevant national and union bodies with all users groups , in particular organisations representing persons with disabilities , civil society organisations , academia and professionals from all areas of accessibility , in order to guarantee harmonised enforcement across the eu , provide guidance and training , and to inspire policy learning and innovation at national and eu level , including through the identification and sharing of best practices; ### 9. believes that the centre should function as a hub which offers relevant eu institutions and bodies and its member states when implementing union law with regular assistance and expertise relating to accessibility policies and technical requirements; believes that the centre should establish a cooperation framework that would bring together the relevant national and union bodies with all users groups , in particular organisations representing persons with disabilities , civil society organisations , academia , companies and professionals from all areas of accessibility , in order to guarantee harmonised enforcement across the eu , provide guidance and training , and to inspire policy learning and innovation at national and eu level , including through the identification and sharing of best practices;


### 11. is of the opinion that the centre should provide research and studies to both the commission and the member states , as well as specialised and comparable information and data , including feedback on the implementation of accessibility laws; highlights that these actions would help accessibility policies to be solidly based on users’ requirements and experiences; ### 11. is of the opinion that the centre should generate valuable knowledge on accessibility through the use of research and studies to both the commission and the member states , as well as specialised and comparable information and data , including feedback on the implementation of accessibility laws; highlights that these actions would help accessibility policies to be solidly based on beneficiaries’ requirements and experiences;


### 12. considers that the role of the centre would be essential in providing member states , stakeholders and right-holders with constant support for the implementation , monitoring and enforcement of accessibility policies , including through training and guidance documents in all eu official languages; ### 12. considers that the role of the centre would be to provide member states , stakeholders and right-holders with knowledge and support for the implementation , monitoring and enforcement of accessibility policies , including through training and guidance documents in all eu official languages;


### 14. regrets that the standardisation system does not adequately allow persons with disabilities and their representative organisations to participate on an equal footing with other stakeholders when drafting accessibility standards; considers that the centre should appoint technical experts to the standardisation committees and , where possible , should assist the commission in drafting technical specifications by involving all relevant stakeholders and right-holders; ### 14. regrets that the standardisation system does not adequately allow persons with disabilities and their representative organisations to participate on an equal footing with other stakeholders when drafting accessibility standards; considers that the centre should appoint technical experts to the standardisation committees and , where possible , should assist the commission in drafting technical specifications by involving all relevant stakeholders and right-holders; believes that the centre must have the expert participation of organisations representing persons with disabilities and their families and persons with disabilities themselves in this work;


### 2. highlights the importance of the strengthened country of origin principle that helps providers to abide by the rules and to facilitate the cross-border provision of services; ### 2. highlights the importance of the strengthened country of origin principle that helps providers to abide by the rules and to facilitate the cross-border provision of services; underlines that the latest revision of the avmsd introduced derogations to the country of origin principle , in particular in article 13; notes that this has led to significant fragmentation of the single market and discouraged market players from entering smaller european markets to the detriment of all actors involved , including european media service providers;


### 2. highlights the importance of the strengthened country of origin principle that helps providers to abide by the rules and to facilitate the cross-border provision of services; ### 2. highlights the importance of the strengthened country of origin principle that helps providers to abide by the rules and to facilitate the cross-border provision of services and thus to strengthen the consumer protection in the single market;


### 3. stresses that media service providers must ensure , in line with article 7 of the directive , that audiovisual services are continuously and progressively made more accessible to people with disabilities; is concerned that , due to delays in transposition , member states will not address the needs of people with disabilities; ### 3. stresses that media service providers must ensure , in line with article 7 of the directive , that audiovisual services are made more accessible to people with disabilities as soon as possible; is concerned that , due to delays in transposition , member states will not address the needs of people with disabilities; encourages the commission to evaluate the implementation of article 7 in member states and to present proposals for improvements;


### 3. calls on the commission to take the necessary measures to prevent any abuse of rights in the application of article 2(4) of the directive; ### 3. calls on the commission to promptly take the necessary measures to address the shortcomings and prevent any abuse of rights in the application of article 2(4) of the directive;


### d. whereas , in light of the omnipresence of digital media services , the acquisition of media literacy by children and adolescents , as well as by adults , is an indispensable basic skill , which , in addition to functional understanding , must include the ability for critical (self-)reflection regarding media usage patterns; ### d. whereas , in light of the omnipresence of digital media services and of the profusion of information sources on the internet , the acquisition of media literacy by children and adolescents , as well as by adults , is an indispensable basic skill , which , in addition to functional understanding , must include the ability for critical (self-)reflection regarding media usage patterns;


### 8. encourages member states to better use and exploit the opportunities that can arise from the appropriate promotion of audiovisual media services of general interest; suggests , furthermore , that erga develop guidelines in this regard; ### 8. encourages member states to better use and exploit the opportunities that can arise from the appropriate promotion of audiovisual media services of general interest; suggests , furthermore , that erga should help to develop guidelines in this regard , with a view to a harmonised european approach , based on an analysis of best practices; believes that progress could be made towards an obligation of prominence for general interest audiovisual media services , under the condition that the scope and understanding of the general interest content is harmonised and does not go against eu values;


### 9. points out , in this regard , that services or content of general interest are deliberately not limited to public service media but also include content provided by commercial media service providers aimed at meeting social , democratic and cultural needs; ### 9. points out , in this regard , that services or content of general interest are deliberately not limited to public service media but also include content provided by commercial media service providers aimed at meeting social , democratic and cultural needs , as they may represent a greater diversity of views on the political spectrum;


### 12. considers it appropriate to maintain the european quota targets as minimum targets at their current level; ### deleted


### 13. encourages , furthermore , greater agreement on common eu-wide requirements in investment incentive schemes in the form of tax credits; considers that such schemes should provide automatic eligibility mechanisms so that they are less dependent on award decisions by panels , are not capped and provide additional incentives for social or cultural effects that are desirable in terms of media policy , such as talent development , social obligations , inclusion , diversity , gender equality or greening; ### 13. encourages the integration of criteria related to talent development , social obligations , inclusion , diversity , gender equality or greening into existing tax incentives; recalls that tax incentives are only one tool among others to encourage production , and that they do not qualify as financial obligations in the sens of the directive;


### the standards referred to in the first subparagraph of article 4(2) are not in line with eu climate and environmental legislation and ambition; ### deleted


### the standards referred to in the first subparagraph of article 4(2) are not in line with eu climate and environmental legislation and ambition; ### the standards referred to in the first subparagraph of article 4(2) are not in line with eu climate and environmental legislation and ambition and the european standardisation organisations have proven unwilling or unable to revise or amend the relevant standard in due time;


### references to standards referred to in the first subparagraph of article 4(2) cannot be published in the official journal for the reasons set out in article 34(4) or other legal reasons; ### deleted


### references to standards referred to in the first subparagraph of article 4(2) cannot be published in the official journal for the reasons set out in article 34(4) or other legal reasons; ### references to standards referred to in the first subparagraph of article 4(2) cannot be published in the official journal for the reasons set out in article 34(4) or other legal reasons , and the european standardisation organisations have proven unwilling or unable to revise or amend the relevant standard in due time;


### references to standards referred to in the first subparagraph of article 4(2) have been withdrawn from the official journal or were published with a restriction. ### deleted


### references to standards referred to in the first subparagraph of article 4(2) have been withdrawn from the official journal or were published with a restriction. ### references to standards referred to in the first subparagraph of article 4(2) have been withdrawn from the official journal or were published with a restriction and the european standardisation organisations have proven unwilling or unable to revise or amend the relevant standard in due time.


### 5. the commission is empowered to amend annex i part a by means of delegated acts in accordance with article 87 in order to adapt it to technical progress and to cover new risks and environmental aspects. ### 5. the commission is after approval by the committee on construction products empowered to amend annex i part a by means of delegated acts in accordance with article 87 in order to adapt it to technical progress and to cover new risks and environmental aspects.


### product requirements ### product and information requirements


### 1. all products covered by this regulation shall , prior to their placing on the market or direct installation , satisfy the generic , directly applicable product requirements set out in annex i part d and the product requirements laid down in annex i part b and c as specified for the respective product family or category in accordance with paragraph 2. the product requirements laid down in annex i part b and c are only applicable where they have been specified in accordance with paragraph 2. ### 1. all products covered by this regulation shall , prior to their placing on the market or direct installation , satisfy the generic , directly applicable product information requirements set out in annex i part d and the product requirements laid down in annex i part b , c and d as specified for the respective product family or category in accordance with paragraph 2. the product requirements laid down in annex i part b and c are only applicable where they have been specified in accordance with paragraph 2.


### 1. all products covered by this regulation shall , prior to their placing on the market or direct installation , satisfy the generic , directly applicable product requirements set out in annex i part d and the product requirements laid down in annex i part b and c as specified for the respective product family or category in accordance with paragraph 2. the product requirements laid down in annex i part b and c are only applicable where they have been specified in accordance with paragraph 2. ### 1. all products covered by this regulation shall , prior to their placing on the market , satisfy the generic , directly applicable product requirements set out in annex i part d and the product requirements laid down in annex i part b and c as specified for the respective product family or category in accordance with paragraph 2. the product requirements laid down in annex i part b and c are only applicable where they have been specified in accordance with paragraph 2.


### 2. in order to specify the product requirements set out in annex i part b , c and d , the commission is empowered to supplement this regulation , by means of delegated acts in accordance with article 87 , by specifying , for particular product families and categories , these product requirements and by laying down the corresponding assessment methods. once the commission has specified these product requirements by delegated acts , it may issue standardisation requests which aim at the elaboration of voluntary harmonised standards providing presumption of conformity with these mandatory product requirements as specified by these delegated acts. ### 2. in order to specify the product requirements set out in annex i part b , c and d , the commission is empowered to supplement this regulation , by means of delegated acts in accordance with article 87 , by specifying , for particular product families and categories , these product requirements and by laying down the corresponding assessment methods. once the commission has specified these product requirements by delegated acts , it shall issue standardisation requests which aim at the elaboration of voluntary harmonised standards providing presumption of conformity with these mandatory product requirements as specified by these delegated acts.


### 7. this regulation does not hinder member states to introduce mandatory deposit-refund systems , to oblige manufacturers to take back used or not used products directly or via their importers and distributors and to establish obligations regarding the collection and the treatment of products for waste , provided that all of the following is complied with: ### 7. this regulation does not hinder member states to introduce mandatory deposit-refund systems , to oblige manufacturers to take back used or not used non-custom-made products directly or via their importers and distributors and to establish obligations regarding the collection and the treatment of products for waste , provided that all of the following is complied with:


### 3. a member state may exempt from article 9(1) parts of construction works other than products that are prepared for re-use or remanufactured provided that the part does not to circulate outside the territory of that member state. ### deleted


### verify the product’s compliance with the product requirements of annex i part b and c to the extent that they have been specified by delegated acts in accordance with article 5(2) , and with the product requirements of annex i part d; ### verify the product’s compliance with the product requirements of annex i part b and c , and with the product requirements of annex i part d to the extent that they have been specified by delegated acts in accordance with article 5(2);


### 2. the ce marking shall be affixed to those products for which the manufacturer has drawn up a declaration of performance or conformity in accordance with articles 9 and 11 to 14. the ce marking shall be affixed to key parts. the ce marking may not be affixed to parts which are not key parts. ### 2. the ce marking shall be affixed to those products for which the manufacturer has drawn up a declaration of performance and where applicable , a declaration of conformity in accordance with articles 9 and 11 to 14. the ce marking shall be affixed to key parts of the construction product. the ce marking may not be affixed to parts which are not key parts of the construction product.


### member states shall not introduce any references or shall withdraw any references in national measures to a marking attesting conformity with requirements or the declared performance in relation to the essential characteristics covered by the harmonised zone. ### member states shall not introduce any references or shall withdraw any references in national measures to a marking attesting conformity with requirements or the declared performance in relation to the essential characteristics unless a basis for such reference was laid down in accordance with article 7 (5).


### the unique identification code of the product-type , the permalink to the manufacturer’s products registration(s) in union databases and the precise location therein where the product can be found; ### the unique identification code of the product-type , the permalink to the manufacturer’s products registration(s) in union databases or on the manufacturer’s own website and the precise location therein where the product can be found;


### the permalink to the manufacturer’s own product presentation website , if any there is any; ### deleted