### where that provider does not provide a remedy and , where applicable within the time limit set by the supervisory body , the supervisory body , taking into account in particular , the extent , duration and consequences of that failure , may withdraw the qualified status of that provider or of the service concerned which it provides and , request it , where applicable within a set time limit , to comply with the requirements of directive xxxx/xxxx[nis2]. the supervisory body shall inform the body referred to in article 22(3) for the purposes of updating the trusted lists referred to in article 22(1). ### where that provider does not provide a remedy and , where applicable within the time limit set by the supervisory body , the supervisory body , taking into account in particular , the extent , duration and consequences of that failure , shall withdraw the qualified status of that provider or of the service concerned which it provides and , request it , where applicable within a set time limit , to comply with the requirements of directive xxxx/xxxx[nis2]. the supervisory body shall inform the body referred to in article 22(3) for the purposes of updating the trusted lists referred to in article 22(1).


### (1) the supply of and demand for political advertising are growing and increasingly cross-border in nature. a large , diversified and increasing number of services are associated with that activity , such as political consultancies , advertising agencies , “ad-tech” platforms , public relations firms , influencers and various data analytics and brokerage operators. political advertising can take many forms including paid content , sponsored search results , paid targeted messages , promotion in rankings , promotion of something or someone integrated into content such as product placement , influencers and other endorsements. related activities can involve for instance the dissemination of political advertising upon request of a sponsor or the publication of content against payment. ### (1) the supply of and demand for political advertising are growing and increasingly cross-border in nature. a large , diversified and increasing number of services are associated with that activity , such as political consultancies , advertising agencies , “ad-tech” platforms , public relations firms , influencers and various data analytics and brokerage operators. political advertising can take many forms including paid content , sponsored search results , paid targeted messages , promotion in rankings , promotion of something or someone integrated into content such as product placement , influencers and other endorsements. related activities can involve for instance the dissemination of political advertising upon request of a sponsor or the publication of content against payment or equivalent remuneration.


### (2) political advertising can be disseminated or published through various means and media across borders. it can be disseminated or published via traditional offline media such as newspapers , television and radio , and also increasingly via online platforms , websites , mobile applications , computer games and other digital interfaces. the latter are not only particularly prone to be offered cross-border , but also raise novel and difficult regulatory and enforcement challenges. the use of online political advertising is strongly increasing , and certain linear offline forms of political advertising , such as radio and television , are also offered online as on-demand services. political advertising campaigns tend to be organised to make use of a range of media and forms. ### (2) political advertising can be disseminated or published through various means and media across borders both online and offline. it is rapidly increasing as it can be disseminated or published via traditional offline media such as newspapers , television and radio , and also increasingly via online platforms , websites , mobile applications , computer games and other digital interfaces. the latter are not only particularly prone to be offered cross-border , but also raise novel and difficult regulatory and enforcement challenges. political advertising campaigns tend to be organised to make use of a range of media and forms.


### (2) political advertising can be disseminated or published through various means and media across borders. it can be disseminated or published via traditional offline media such as newspapers , television and radio , and also increasingly via online platforms , websites , mobile applications , computer games and other digital interfaces. the latter are not only particularly prone to be offered cross-border , but also raise novel and difficult regulatory and enforcement challenges. the use of online political advertising is strongly increasing , and certain linear offline forms of political advertising , such as radio and television , are also offered online as on-demand services. political advertising campaigns tend to be organised to make use of a range of media and forms. ### (2) political advertising can be disseminated or published through various means and media across borders , both online and offline. it can be disseminated or published via traditional offline media such as newspapers , television and radio , and also increasingly via online platforms , websites , mobile applications , computer games and other digital interfaces. the latter are not only particularly prone to be offered cross-border , but also raise novel and difficult regulatory and enforcement challenges. the use of online political advertising is strongly increasing , and certain linear offline forms of political advertising , such as radio and television , are also offered online as on-demand services. political advertising campaigns tend to be organised to make use of a range of media and forms.


### (4) the need to ensure transparency is a legitimate public goal , in conformity with the values shared by the eu and its member states pursuant to article 2 of the treaty on european union (‘teu’). it is not always easy for citizens to recognise political advertisements and exercise their democratic rights in an informed manner. a high level of transparency is necessary , among others , to support an open and fair political debate and free and fair elections or referendums and to combat disinformation and unlawful interference including from abroad. political advertising can be a vector of disinformation in particular where the advertising does not disclose its political nature , and where it is targeted. transparency of political advertising contributes to enabling voters to better understand when they are being presented with a political advertisement on whose behalf that advertisement is being made , and how they are being targeted by an advertising service provider , so that voters are better placed to make informed choices. ### (4) the need to ensure transparency is a legitimate public goal , in conformity with the values shared by the eu and its member states pursuant to article 2 of the treaty on european union (‘teu’). it is not always easy for citizens to recognise political advertisements and exercise their democratic rights in an informed manner. a high level of transparency is necessary , among others , to support an open and fair political debate and free and fair elections or referendums and to combat disinformation and unlawful interference including from abroad. political advertising can be a vector of disinformation in particular where the advertising does not disclose its political nature , or where it is targeted. transparency of political advertising contributes to enabling voters and individuals in general to better understand when they are being presented with a political advertisement on whose behalf that advertisement is being made , as well as how and why they are being targeted by an advertising service provider , so that voters are better placed to make informed choices.


### (4) the need to ensure transparency is a legitimate public goal , in conformity with the values shared by the eu and its member states pursuant to article 2 of the treaty on european union (‘teu’). it is not always easy for citizens to recognise political advertisements and exercise their democratic rights in an informed manner. a high level of transparency is necessary , among others , to support an open and fair political debate and free and fair elections or referendums and to combat disinformation and unlawful interference including from abroad. political advertising can be a vector of disinformation in particular where the advertising does not disclose its political nature , and where it is targeted. transparency of political advertising contributes to enabling voters to better understand when they are being presented with a political advertisement on whose behalf that advertisement is being made , and how they are being targeted by an advertising service provider , so that voters are better placed to make informed choices. ### (4) the need to ensure transparency is a legitimate public goal , in conformity with the values shared by the eu and its member states pursuant to article 2 of the treaty on european union (‘teu’) , which remains subject to rights recognised in particular in article 16 tfeu and article 8 of the charter of fundamental rights of the european union (‘charter’) entitling everyone to the protection of personal data concerning them. it is not always easy for citizens to recognise political advertisements and exercise their democratic rights in an informed manner. a high level of transparency is necessary , among others , to support an open and fair political debate and free and fair elections or referendums and to combat disinformation and unlawful interference including from abroad. political advertising can be a vector of disinformation in particular where the advertising does not disclose its political nature , and where it is targeted. transparency of political advertising contributes to enabling voters to better understand when they are being presented with a political advertisement on whose behalf that advertisement is being made , and how they are being targeted by an advertising service provider , so that voters are better placed to make informed choices. additional transparency requirements should not lead to institutional or societal political actors being exposed to pressure by state institutions that could limit their freedom of expression. in addition to transparency measures , there is a need for increased media literacy to be promoted by member states and relevant stakeholders , in particular as regards the political debate and elections.


### (5) in the context of political advertising , targeting techniques are frequently used. targeting or amplification techniques should be understood as techniques that are used either to address a tailored political advertisement only to a specific person or group of persons or to increase the circulation , reach or visibility of a political advertisement. given the power and the potential for the misuse of personal data of targeting , including through microtargeting and other advanced techniques , such techniques may present particular threats to legitimate public interests , such as fairness , equal opportunities and transparency in the electoral process and the fundamental right to be informed in an objective , transparent and pluralistic way. ### (5) in the context of political advertising , targeting , ad delivery and amplification techniques are frequently used. targeting techniques should be understood as techniques that are used either to address , disseminate or present a tailored political advertisement only to a specific person or group of persons. ad delivery techniques should be understood as techniques that are used to determine the dissemination or delivery of a political advertisement to a specific person or group of persons within the targeted group , generally defined by sponsors or providers of political advertising services acting on behalf of sponsors. amplification techniques should be understood as fully or partially automated techniques that are used to suggest or prioritise a political advertisement to increase its circulation , reach or visibility. given the power and the potential for the misuse of personal data of targeting , including through microtargeting and other advanced techniques , such techniques may present particular threats to legitimate public interests , such as democratic principles , fairness , equal opportunities and transparency in the electoral process and the fundamental rights to be informed in an objective , transparent and pluralistic way , to data protection , a private life and to non-discrimination. targeting , delivery and amplification techniques which are incompatible with fundamental rights should be prohibited.


### (5) in the context of political advertising , targeting techniques are frequently used. targeting or amplification techniques should be understood as techniques that are used either to address a tailored political advertisement only to a specific person or group of persons or to increase the circulation , reach or visibility of a political advertisement. given the power and the potential for the misuse of personal data of targeting , including through microtargeting and other advanced techniques , such techniques may present particular threats to legitimate public interests , such as fairness , equal opportunities and transparency in the electoral process and the fundamental right to be informed in an objective , transparent and pluralistic way. ### (5) in the context of political advertising , targeting techniques are frequently used. targeting or amplification techniques should be understood as techniques that are used by sponsors , political advertising publishers or providers of advertising services either to address or disseminate a political advertisement only to a specific person or group of persons or to increase the circulation , reach or visibility of a political advertisement. targeting techniques include delivery optimisation techniques used by political advertising publishers or providers of political advertising services to select and deliver political advertisements to specific recipients. given the power and the potential for the misuse of personal data of targeting , including through microtargeting and other advanced techniques , such techniques may present particular threats to legitimate public interests , such as democracy , fairness , equal opportunities and transparency in the electoral process and the fundamental right to be informed in an objective , transparent and pluralistic way. targeting and amplification techniques which rely on personal data should therefore not be allowed.


### (5) in the context of political advertising , targeting techniques are frequently used. targeting or amplification techniques should be understood as techniques that are used either to address a tailored political advertisement only to a specific person or group of persons or to increase the circulation , reach or visibility of a political advertisement. given the power and the potential for the misuse of personal data of targeting , including through microtargeting and other advanced techniques , such techniques may present particular threats to legitimate public interests , such as fairness , equal opportunities and transparency in the electoral process and the fundamental right to be informed in an objective , transparent and pluralistic way. ### (5) in the context of political advertising , targeting techniques are frequently used. targeting or amplification techniques should be understood as techniques that are used by sponsors , political advertising publishers or providers of advertising services either to address or disseminate a tailored political advertisement only to a specific person or group of persons or to increase the circulation , reach or visibility of a political advertisement. targeting techniques include delivery optimisation techniques used by political advertising publishers or providers of political advertising services to select and deliver political advertisements to specific recipients. given the power and the potential for the misuse of personal data of targeting , including through microtargeting and other advanced techniques , such techniques may present particular threats to legitimate public interests , such as democracy , fairness , equal opportunities and transparency in the electoral process and the fundamental right to be informed in an objective , transparent and pluralistic way. targeting and amplification techniques which rely on personal data should therefore not be allowed.


### (6) political advertising is currently regulated heterogeneously in the member states , which in many cases tends to focus on traditional media forms. specific restrictions exist including on cross-border provisions of political advertising services. some member states prohibit eu service providers established in other member states from providing services of a political nature or with a political purpose during electoral periods. at the same time , gaps and loopholes in national legislation are likely to exist in some member states resulting in political advertising sometimes being disseminated without regard to relevant national rules and thus risking undermining the objective of transparency regulation for political advertising. ### (6) political advertising is currently regulated heterogeneously in the member states , which in many cases tends to focus on traditional media forms. specific restrictions exist including on cross-border provisions of political advertising services. some member states prohibit eu service providers established in other member states from providing services of a political nature or with a political purpose during electoral periods. at the same time , gaps and loopholes in national legislation are likely to exist in some member states resulting in political advertising sometimes being disseminated without regard to relevant national rules and thus risking undermining the objective of transparency regulation for political advertising. therefore , advertisement campaigns that are carried out outside of official electoral periods of a member state may also be considered as political advertisment for the purpose of this regulation.


### (11) member states should not maintain or introduce , in their national laws , provisions diverging from those laid down in this regulation , in particular more or less stringent provisions to ensure a different level of transparency in political advertising. full harmonisation of the transparency requirements linked to political advertisement increases legal certainty and reduces the fragmentation of the obligations that service providers meet in the context of political advertising. ### (11) member states should not maintain or introduce , in their national laws , provisions diverging from those laid down in this regulation , in particular more or less stringent provisions to ensure a different level of transparency in political advertising. full harmonisation of the transparency requirements linked to political advertisement increases legal certainty and reduces the fragmentation of the obligations that service providers meet in the context of political advertising. the reasonable efforts undertaken by political advertising publishers to ensure that the transparency requirements are fulfilled , and the assessment of whether these efforts are actually reasonable , should be governed by a consistent set of due diligence requirements relevant to the context of political advertising.


### (12) full harmonisation of the transparency requirements should be without prejudice to the freedom of providers of political advertising services to provide on a voluntary basis further information on political advertising , as part of the freedom of expression protected under article 11 of the charter of fundamental rights. ### (12) full harmonisation of the transparency requirements should be without prejudice to the freedom of providers of political advertising services to provide on a voluntary basis further information on political advertising.


### (14) the regulation should provide for harmonised transparency requirement applicable to economic actors providing political advertising and related services (i.e. activities that are normally provided for remuneration); those services consist in particular of the preparation , placement , promotion , publication and dissemination of political advertising. the rules of this regulation that provide for a high level of transparency of political advertising services are based on article 114 of the tfeu. this regulation should also address the use of targeting and amplification techniques in the context of the publication , dissemination or promotion of political advertising that involve the processing of personal data. the rules of this regulation that address the use of targeting and amplification are based on article 16 of the tfeu. political advertising directed to individuals in a member state should include advertising entirely prepared , placed or published by service providers established outside the union but disseminated to individuals in the union. to determine whether a political advertisement is directed to individuals in a member state , account should be taken of factors linking it to that member state , including language , context , objective of the advertisement and its means of dissemination. ### (14) the regulation should provide for harmonised transparency requirement applicable to economic actors providing political advertising and related services (i.e. activities that are normally provided for remuneration); those services consist in particular of the preparation , placement , promotion , publication , delivery , and dissemination of political advertising. the rules of this regulation that provide for a high level of transparency of political advertising services are based on article 114 of the tfeu. this regulation should also address the use of targeting and amplification techniques in the context of the publication , dissemination , delivery , or promotion of political advertising that involve the processing of personal data. the rules of this regulation that address the use of targeting and amplification are based on article 16 of the tfeu. political advertising directed to individuals in a member state should include advertising entirely prepared , placed or published by service providers established outside the union but disseminated to individuals in the union. to determine whether a political advertisement is directed to individuals in a member state , account should be taken of factors linking it to that member state , including language , context , objective of the advertisement and its means of dissemination.


### (16) the definition of political advertising should include advertising published or disseminated directly or indirectly by or published or disseminated directly or indirectly for or on behalf of a political actor. since advertisements by , for or on behalf of a political actor cannot be detached from their activity in their role as political actor , they can be presumed to be liable to influence the political debate , except for messages of purely private or purely commercial nature. ### (16) the definition of political advertising should include advertising prepared , published , delivered or disseminated directly or indirectly by or published , delivered or disseminated directly or indirectly for or on behalf of a political actor. since advertisements by , for or on behalf of a political actor cannot be detached from their activity in their role as political actor , they can be presumed to be likely to influence the political debate , except for messages of purely private or purely commercial nature.


### (17) the publication or dissemination by other actors of a message that is liable to influence the outcome of an election or referendum , legislative or regulatory process or voting behaviour should also constitute political advertising. in order to determine whether the publication or dissemination of a message is liable to influence the outcome of an election or referendum , a legislative or regulatory process or voting behaviour , account should be taken of all relevant factors such as the content of the message , the language used to convey the message , the context in which the message is conveyed , the objective of the message and the means by which the message is published or disseminated. messages on societal or controversial issues may , as the case may be , be liable to influence the outcome of an election or referendum , a legislative or regulatory process or voting behaviour. ### (17) the publication , delivery or dissemination by other actors of a message that is likely to influence the outcome of an election or referendum , legislative or regulatory process or voting behaviour should also constitute political advertising. in order to determine whether the publication or dissemination of a message is likely to influence the outcome of an election or referendum , a legislative or regulatory process , or voting behaviour , account should be taken of all relevant factors such as the content of the message , the language used to convey the message , the context in which the message is conveyed , the objective of the message and the means by which the message is published or disseminated. messages on societal or controversial issues may , as the case may be , be likely to influence the outcome of an election or referendum , a legislative or regulatory process , or voting behaviour.


### (17) the publication or dissemination by other actors of a message that is liable to influence the outcome of an election or referendum , legislative or regulatory process or voting behaviour should also constitute political advertising. in order to determine whether the publication or dissemination of a message is liable to influence the outcome of an election or referendum , a legislative or regulatory process or voting behaviour , account should be taken of all relevant factors such as the content of the message , the language used to convey the message , the context in which the message is conveyed , the objective of the message and the means by which the message is published or disseminated. messages on societal or controversial issues may , as the case may be , be liable to influence the outcome of an election or referendum , a legislative or regulatory process or voting behaviour. ### (17) the publication or dissemination by other actors of a message that is liable to influence the outcome of an election or referendum , legislative or regulatory process or voting behaviour should also constitute political advertising. in order to determine whether the publication or dissemination of a message is liable to influence the outcome of an election or referendum , a legislative or regulatory process , voting behaviour or public opinion on broad political issues , account should be taken of all relevant factors such as the content of the message , the language used to convey the message , the context in which the message is conveyed , the objective of the message and the means by which the message is published or disseminated. messages on societal or controversial issues may , as the case may be , be liable to influence the outcome of an election or referendum , a legislative or regulatory process or voting behaviour or public opinion on broad political issues.


### (17) the publication or dissemination by other actors of a message that is liable to influence the outcome of an election or referendum , legislative or regulatory process or voting behaviour should also constitute political advertising. in order to determine whether the publication or dissemination of a message is liable to influence the outcome of an election or referendum , a legislative or regulatory process or voting behaviour , account should be taken of all relevant factors such as the content of the message , the language used to convey the message , the context in which the message is conveyed , the objective of the message and the means by which the message is published or disseminated. messages on societal or controversial issues may , as the case may be , be liable to influence the outcome of an election or referendum , a legislative or regulatory process or voting behaviour. ### (17) the publication or dissemination by other actors of a message that is liable to influence the outcome of an election or referendum , legislative or regulatory process or voting behaviour should also constitute political advertising. in order to determine whether the publication or dissemination of a message is liable to influence the outcome of an election or referendum , a legislative or regulatory process or voting behaviour , account should be taken of all relevant factors such as the content of the message , the language used to convey the message , the context in which the message is conveyed , the objective of the message and the means by which the message is published or disseminated. this should notably apply in cases where political advertising publishers act as sponsors of a content they generate themselves that is likely to produce the same effect than political advertising. commercial advertising , although generally outside the scope of this regulation , is also likely in specific situations to affect individuals’ behaviour with regard to legislative or regulatory process or voting behaviour messages on societal or controversial issues may , as the case may be , be liable to influence the outcome of an election or referendum , a legislative or regulatory process or voting behaviour.


### (19) political views expressed in the programmes of audiovisual linear broadcasts or published in printed media without direct payment or equivalent remuneration should not be covered by this regulation. ### (19) political views expressed or disseminated in the programmes of audiovisual linear broadcasts or published in printed media without direct payment or equivalent remuneration should not be covered by this regulation.


### (19) political views expressed in the programmes of audiovisual linear broadcasts or published in printed media without direct payment or equivalent remuneration should not be covered by this regulation. ### (19) political views expressed in the programmes of audiovisual linear or non-linear broadcasts or published in printed media without direct payment or equivalent remuneration should not be covered by this regulation.


### (21) it is necessary to define political advertisement as an instance of political advertising. advertisements include the means by which the advertising message is communicated , including in print , by broadcast media or via an online platforms service. ### deleted


### (23) the concept of political actors should also include unelected officials , elected officials , candidates and members of government at european , national , regional or local level. other political organisations should also be included in that definition. ### (23) the concept of political actors should also include unelected officials , elected officials , candidates and members of government at european , national , regional or local level. other political organisations such as lobbying organisations and think tanks should also be included in that definition.


### (24) an advertising campaign should refer to the preparation , publication and dissemination of a series of linked advertisements in the course of a contract for political advertising , on the basis of common preparation , sponsorship and funding. it should include the preparation , placement , promotion , publication and dissemination of an advertisement or versions of an advertisement on different media and at different times within the same electoral cycle. ### (24) an advertising campaign should refer to the preparation , publication and dissemination of a series of linked advertisements for political advertising , on the basis of common preparation , sponsorship and funding. it should include the preparation , placement , promotion , publication , delivery and dissemination of an advertisement or versions of an advertisement on different media and at different times within the same electoral cycle or legislative process.


### (25) the definition of political advertising should not affect national definitions of political party , political aims or campaign periods at national level. ### (25) the definition of political advertising should not affect national definitions of political party , political aims or political campaign periods at national level.


### (26) in order to cover the broad range of relevant service providers connected to political advertising services , providers of political advertising services should be understood as comprising providers involved in the preparation , placement , promotion , publication and dissemination of political advertising. ### (26) in order to cover the broad range of relevant service providers connected to political advertising services , providers of political advertising services should be understood as comprising providers involved in the preparation such as the design and planning of an advertisement or campaign , or in the placement , promotion , publication delivery and dissemination of political advertising.


### (28) once an advertisement is indicated as being connected to political advertising , this should be clearly indicated to other service providers involved in the political advertising services. in addition , once an advertisement has been identified as political advertisement , its further dissemination should still comply with transparency requirements. for instance , when sponsored content is shared organically , the advertising should still be labelled as political advertising. ### (28) once an advertisement is indicated as being connected to political advertising , this should be clearly and without delay indicated to other service providers involved in the political advertising services. in addition , once an advertisement has been identified as political advertisement , its further dissemination should still comply with transparency requirements. for instance , when sponsored content is shared organically , the advertising should still be labelled as political advertising.


### (29) the rules on transparency laid down in this regulation should only apply to political advertising services , i.e. political advertising that is normally provided against remuneration , which may include a benefit in kind. the transparency requirements should not apply to content uploaded by a user of an online intermediary service , such as an online platform , and disseminated by the online intermediary service without consideration for the placement , publication or dissemination for the specific message , unless the user has been remunerated by a third party for the political advertisement. ### (29) the rules on transparency laid down in this regulation should only apply to political advertising services , i.e. political advertising that is normally provided against remuneration , which may include a benefit in kind. the transparency requirements should not apply to content uploaded by a user of an online intermediary service , such as an online platform , and disseminated by the online intermediary service without consideration for the placement , publication , delivery , or dissemination for the specific message , unless the user has been remunerated by a third party for the political advertisement.


### (30) the transparency requirements should also not apply to the sharing of information through electronic communication services such as electronic message services or telephone calls , as long as no political advertising service is involved. ### (30) the transparency requirements should also not apply to the sharing of information through electronic interpersonal communication services such as electronic message services or telephone calls , as long as no political advertising service is involved. the transparency requirement should apply however , when making available information to a potentially unlimited number of persons , that is , making the information easily accessible to users in general without further action by the individual or entity providing the information being required , irrespective of whether those persons actually access the information in question. accordingly , where access to information requires registration or admittance to a group of users , the transparency requirements only apply where users seeking to access the information are automatically registered or admitted without a human decision on whom to grant access.


### in this regard , political advertising publishers shall use efficient and prominent marking and labelling techniques that allow the political advertisement to be easily identified as such and shall ensure that the marking or labelling remains in place in the event a political advertisement is further disseminated. ### by ... [date 6 months after the entry into force of this regulation] , the commission shall adopt delegated acts in accordance with article 19 , supplementing this article by establishing standardised , efficient and prominent labels for political advertising.


### 2. the transparency notice shall be included in each political advertisement or be easily retrievable from it , and shall include the following information: ### 2. the transparency notice shall be included in each political advertisement or be directly and permanently retrievable from the label , and shall include the following information:


### the identity of the sponsor and contact details; ### the identity of the sponsor or the entity ultimately controlling the sponsor and contact details;


### the identity of the sponsor and contact details; ### the identity of the sponsor or of the entity ultimately controlling the sponsor and contact details;


### based among others on information received in line with article 6(3) , information on the aggregated amounts spent or other benefits received in part or full exchange for the preparation , placement , promotion , publication and dissemination of the relevant advertisement , and of the political advertising campaign where relevant , and their sources; ### based among others on information received in line with article 6(3) , information on the aggregated amounts spent or other benefits received in part or full exchange for the preparation , placement , promotion , publication and dissemination of each relevant advertisement , and of the political advertising campaign where relevant , and their sources;


### where applicable , an indication of elections or referendums with which the advertisement is linked; ### where applicable , an indication of elections or referendums , or the legislative or regulatory process with which the advertisement is linked;


### where applicable , an indication of elections or referendums with which the advertisement is linked; ### where applicable , an indication of elections , referendums , or the legislative or regulatory process with which the advertisement is linked;


### 3. political advertising publishers shall make reasonable efforts to ensure that the information referred to in paragraph 1 and 2 is complete , and where they find this is not the case , they shall not make available the political advertisement. ### 3. political advertising publishers shall ensure that the information referred to in paragraph 1 and 2 is complete , and where they have sufficient indications or reasons to believe that this is not the case , they shall not make available the political advertisement.


### 3. political advertising publishers shall make reasonable efforts to ensure that the information referred to in paragraph 1 and 2 is complete , and where they find this is not the case , they shall not make available the political advertisement. ### 3. political advertising publishers shall make best efforts to ensure that the information referred to in paragraph 1 and 2 is complete , and where they find this is not the case , they shall not make available the political advertisement.


### 4. transparency notices shall be kept up to date and presented in a format which is easily accessible and , where technically possible , machine readable , clearly visible and user friendly , including through the use of plain language. the information shall be published by the political advertising publisher with the political advertisement from its first publication until one year after its last publication. ### 4. transparency notices shall be kept up to date and presented in a format which is easily accessible , comprehensible and machine readable , clearly visible and user friendly , including through the use of plain language. the information shall be published by the political advertising publisher with the political advertisement from its first publication until seven years after its last publication.


### 4. transparency notices shall be kept up to date and presented in a format which is easily accessible and , where technically possible , machine readable , clearly visible and user friendly , including through the use of plain language. the information shall be published by the political advertising publisher with the political advertisement from its first publication until one year after its last publication. ### 4. transparency notices shall be kept up to date and presented in a format which is easily accessible and , where technically possible , machine readable , clearly visible and user friendly , including through the use of plain language , accessible for people with disabilities. the information shall be published by the political advertising publisher with the political advertisement from its first publication until one year after its last publication.


### 5. political advertising publishers shall retain their transparency notices together with any modifications for a period of five years after the end of the period referred to in paragraph 4. ### 5. political advertising publishers shall keep their transparency notices together with any modifications available for a period of 15 years after the end of the period referred to in paragraph 4.


### 6. political advertising publishers which are very large online platforms within the meaning of article 25 of regulation (eu) 2021/xxx [the dsa] shall ensure that the repositories that they make available pursuant to article 30 of that regulation [digital services act] make available for each political advertisement in the repository the information referred to in paragraph 2. ### deleted


### 6. political advertising publishers which are very large online platforms within the meaning of article 25 of regulation (eu) 2021/xxx [the dsa] shall ensure that the repositories that they make available pursuant to article 30 of that regulation [digital services act] make available for each political advertisement in the repository the information referred to in paragraph 2. ### 6. political advertising publishers which are very large online platforms within the meaning of article 25 of regulation (eu) 2021/xxx [the dsa] shall ensure that the repositories that they make available pursuant to article 30 of that regulation [digital services act] make available for each political advertisement in the repository the information referred to in paragraph 2 in real time as well as updated since the first publication of the advertisement and containing all versions of the advertisement.


### 7. member states , including competent authorities , and the commission shall encourage the drawing up of codes of conduct intended to contribute to the proper application of this article , taking into account the specific characteristics of the relevant service providers involved and the specific needs of micro , small and medium-sized enterprises , within the meaning of article 3 of directive 2013/34/eu. ### 7. by ... [date 6 months after the entry into force of this regulation] , the commission shall adopt delegated acts in accordance with article 19 ,intended to contribute to the proper application of this article , in particular with regard to paragraph 2 ,taking into account the specific characteristics of the relevant service providers involved and the specific needs of micro , small and medium-sized enterprises , within the meaning of article 3 of directive 2013/34/eu.


### 7. member states , including competent authorities , and the commission shall encourage the drawing up of codes of conduct intended to contribute to the proper application of this article , taking into account the specific characteristics of the relevant service providers involved and the specific needs of micro , small and medium-sized enterprises , within the meaning of article 3 of directive 2013/34/eu. ### deleted


### 8. the commission is empowered to adopt delegated acts in accordance with article 19 to amend annex i by adding , modifying or removing elements from the list of information to be provided pursuant to paragraph 2 where , in the light of technological developments , such an amendment is necessary for the wider context of the political advertisement and its aims to be understood. ### 8. the commission is empowered to adopt delegated acts in accordance with article 19 to amend annex i by adding , modifying or removing elements from the list of information to be provided pursuant to paragraph 2 where such an amendment is necessary for the wider context of the political advertisement and its aims to be understood.


### 1. where they provide political advertising services , advertising publishers shall include information on the amounts or the value of other benefits received in part or full exchange for those services , including on the use of targeting and amplification techniques , aggregated by campaign , as part of their management report within the meaning of article 19 of directive 2013/34/eu in their annual financial statements. ### 1. where they provide political advertising services , advertising publishers shall include information on the amounts or the value of other benefits received in part or full exchange for those services , including for targeting , delivery and amplification techniques , aggregated by campaign , as part of their management report within the meaning of article 19 of directive 2013/34/eu in their annual financial statements.


### 2. paragraph 1 shall not apply to undertakings qualifying under article 3(3) of directive 2013/34/eu. ### 2. paragraph 1 shall not apply to undertakings qualifying under article 3(1) of directive 2013/34/eu.


### 1. where they provide political advertising services , advertising publishers shall put in place mechanisms to enable individuals to notify them , free of charge , that a particular advertisement which they have published does not comply with this regulation. ### 1. where they provide political advertising services , advertising publishers shall put in place electronic , accessible , and easy to use mechanisms to enable any individual or entity to notify them , free of charge , that a particular advertisement which they have published does not comply with this regulation. such mechanisms should include clear and concise information on what constitutes a political advertisement , and should be clearly identifiable and located close to the information in question.


### 2. information on how to notify political advertisements as referred to in paragraph 1 shall be user friendly and easy to access , including from the transparency notice. ### 2. information on how to notify political advertisements as referred to in paragraph 1 shall be user friendly and directly and permanently accessible including from the transparency notice and label.


### 3. political advertising publishers shall allow for the submission of the information referred to in paragraph 1 by electronic means. the political advertising publisher shall inform individuals of the follow up given to the notification as referred to in paragraph 1. ### 3. political advertising publishers shall allow for the submission of the notification referred to in paragraph 1 by electronic means. the political advertising publisher shall inform any affected individuals or entities without undue delay of the follow up given to the notification as referred to in paragraph 1 and provide clear and user-friendly information on the redress possibilities available in respect of the advertisement to which the notice relates.


### 3. political advertising publishers shall allow for the submission of the information referred to in paragraph 1 by electronic means. the political advertising publisher shall inform individuals of the follow up given to the notification as referred to in paragraph 1. ### 3. political advertising publishers shall allow for the submission of the information referred to in paragraph 1 by electronic means. notifiers shall not be obliged to provide personal data. the political advertising publisher shall inform individuals who choose to provide contact details of the follow up given to the notification as referred to in paragraph 1.


### 1. competent national authorities shall have the power to request that a provider of political advertising services transmits the information referred to in articles 6 , 7 and 8. the transmitted information must be complete , accurate and trustworthy , and provided in a clear , coherent , consolidated and intelligible format. where technically possible , the information shall be transmitted in a machine readable format. ### 1. competent national authorities shall have the power to request that a provider of political advertising services transmits the information referred to in articles 6 , 7 and 8. the transmitted information must be complete , accurate and trustworthy , and provided in a clear , coherent , consolidated and intelligible format. the information shall be transmitted in a standardised and machine readable format.


### a statement of reasons explaining the objective for which the information is requested and why the request is necessary and proportionate , unless the request pursues the objective of the prevention , investigation , detection and prosecution of criminal offences and to the extent that the reasons for the request would jeopardise that objective; ### a statement of reasons explaining the objective for which the information is requested , unless the request pursues the objective of the prevention , investigation , detection and prosecution of criminal offences and to the extent that the reasons for the request would jeopardise that objective;


### 1. providers of political advertising services shall take the appropriate measures to transmit the information referred to in article 6 to interested entities upon request and without costs. ### 1. providers of political advertising services shall take the appropriate measures to transmit the information referred to in articles 6 and 7 to interested entities promptly upon request , without cost and in a machine readable format.


### where the provider of political advertising services is a political advertising publisher , it shall also take the appropriate measures to transmit the information referred to in article 7 to interested entities upon request and without costs. ### where the provider of political advertising services is a political advertising publisher , it shall also take the appropriate measures to transmit the information referred to in articles 7 and 8 to interested entities upon request promptly and without cost and in a machine readable format.


### vetted researchers in accordance with article 31 of regulation (eu) 2021/xxx [digital services act]; ### vetted researchers in accordance with article 40 of regulation (eu) 2021/xxx [digital services act];


### such interested entities shall also include journalists accredited in a member state by national , european or international bodies. ### such interested entities shall also include journalists.


### 3. following a request from an interested entity , the service provider shall make best efforts to provide the requested information or its reasoned response under paragraph 5 , within one month. ### 3. following a request from an interested entity , the service provider shall make best efforts to provide the requested information or its reasoned response under paragraph 5 as soon as possible and , at the latest , within ten working days.


### 4. when preparing the information to be provided pursuant to paragraph 1 , the service provider may aggregate the relevant amounts or place them in a range , to the extent necessary to protect its commercial legitimate interests. ### 4. when preparing the information to be provided pursuant to paragraph 1 , the service provider may aggregate the relevant amounts or place them in a range , to the extent strictly necessary to protect its commercial legitimate interests.


### 5. where requests pursuant to paragraph 1 are manifestly unfounded , unclear or excessive , in particular because of their lack of clarity , the service provider may refuse to respond. in this case , the relevant service provider shall send a reasoned response to the interested entity making the request. ### 5. where requests pursuant to paragraph 1 are too unclear , the service provider may refuse to provide the requested information. in this case , the relevant service provider shall send a reasoned response to the interested entity making the request.


### 7. service providers shall bear the burden of demonstrating that a request is manifestly unfounded , unclear or excessive , or that requests are repetitive and involve significant costs to process. ### 7. service providers shall bear the burden of demonstrating that a request unclear or involve significant costs to process.


### iii targeting and amplification of political advertising ### iii targeting ad delivery and amplification of political advertising


### 12 specific requirements related to targeting and amplification ### 12 specific requirements related to targeting and ad delivery


### 3. when using targeting or amplification techniques in the context of political advertising involving the processing of personal data , controllers shall , in addition to the requirements laid down in regulation (eu) 2016/679 and regulation (eu) 2018/1725 , as applicable , comply with the following requirements: ### deleted


### 4. political advertising publishers making use of targeting or amplification techniques shall include in the transparency notice required under article 7 the information specified in paragraph 3(c) and a link to the policy referred to in paragraph 3(a). in case the controller is different from the advertising publisher , the controller shall transmit the internal policy or a reference to it to the political advertising publisher. ### deleted


### 5. political advertising publishers making use of targeting or amplification techniques referred to in paragraph 3 shall include in or together with the advertisement and in the transparency notice required under article 7 a reference to effective means to support individuals exercise their rights under regulation (eu) 2016/679. ### deleted


### 6. information to be provided in accordance with this provision shall be presented in a format which is easily accessible and , where technically feasible , machine readable , clearly visible and user-friendly , including through the use of plain language. ### deleted


### 7. providers of advertising services shall , as necessary , transmit to the controller the information necessary to comply with paragraph 3. ### deleted


### 8. the commission is empowered to adopt delegated acts in accordance with article 19 to amend annex ii by modifying or removing elements of the list of information to be provided pursuant to paragraph 3(c) of this article in light of technological developments in relevant scientific research , and developments in supervision by competent authorities and relevant guidance issued by competent bodies. ### deleted


### article 13 ### deleted


### 1. service providers that provide political advertising services in the union but do not have an establishment in the union shall designate , in writing , a natural or legal person as their legal representative in one of the member states where the provider offers its services. ### 1. providers of political advertising services in the union but do not have an establishment in the union shall designate , in writing , a natural or legal person to act as their legal representative in one of the member states where the provider offers its services.


### 1. service providers that provide political advertising services in the union but do not have an establishment in the union shall designate , in writing , a natural or legal person as their legal representative in one of the member states where the provider offers its services. ### 1. service providers that provide political advertising services in the union but do not have an establishment in the union shall designate , in writing , a natural or legal person as their legal representative in each member state where the provider offers its services.


### 2. the legal representative shall be responsible for ensuring compliance with the represented service provider’s obligations pursuant to this regulation and shall be the addressee for all communications with the relevant service provider provided for in this regulation. any communication to that legal representative shall be deemed to be a communication to the represented service provider. ### 2. the legal representative shall be responsible for non-compliance with obligations under this regulation , without prejudice to the liability of , and legal actions that could be initiated against , the provider of intermediary services. the legal representative shall be the addressee for all communications with the relevant service provider provided for in this regulation. any communication to that legal representative shall be deemed to be a communication to the represented service provider. service providers shall provide their legal representative with the necessary powers and sufficient resources to guarantee their efficient and timely cooperation with the member states’ competent authorities and comply with their decisions.


### 2. member states shall designate competent authorities to monitor the compliance of providers of intermediary services within the meaning of regulation (eu) 2021/xxx [dsa] with the obligations laid down in articles 5 to 11 and 14 of this regulation , where applicable. the competent authorities designated under regulation (eu) 2021/xxx [digital services act] may also be one of the competent authorities designated to monitor the compliance of online intermediaries with the obligations laid down in articles 5 to 11 and 14 of this regulation. the digital services coordinator referred to in article 38 of regulation (eu) 2021/xxx in each member state shall be responsible for ensuring coordination at national level in respect of providers of intermediary services as defined by regulation (eu) 2021/xxx [digital services act]. article 45(1) to (4) and article 46(1) of regulation (eu) 2021/xxx [digital services act] shall be applicable for matters related to the application of this regulation as regards providers of intermediary services. ### 2. member states shall designate competent authorities to supervise and monitor the compliance of providers of intermediary services within the meaning of regulation (eu) 2021/xxx [dsa] with the obligations laid down in articles 5 to 11 and 14 of this regulation , where applicable. the competent authorities designated under regulation (eu) 2021/xxx [digital services act] may also be one of the competent authorities designated to monitor the compliance of online intermediaries with the obligations laid down in articles 5 to 11 and 14 of this regulation. the digital services coordinator referred to in article 49 of regulation (eu) 2021/xxx in each member state shall be responsible for ensuring coordination at national level in respect of providers of intermediary services as defined by regulation (eu) 2021/xxx [digital services act]. article 58(1) to (4) and article 60(1) of regulation (eu) 2021/xxx [digital services act] shall be applicable for matters related to the application of this regulation as regards providers of intermediary services.


### 3. each member state shall designate one or more competent authorities to be responsible for the application and enforcement of the aspects of this regulation not referred to in paragraphs 1 and 2. each competent authority designated under this paragraph shall structurally enjoy full independence both from the sector and from any external intervention or political pressure. it shall in full independence effectively monitor and take the measures necessary and proportionate to ensure compliance with this regulation. ### 3. each member state shall designate one or more competent authorities to be responsible for the supervision , application and enforcement of the aspects of this regulation not referred to in paragraphs 1 and 2 within 15 months from ... [the date of entry into force of this regulation]. each competent authority designated under this paragraph shall structurally enjoy full independence both from the sector and from any external intervention or political pressure. it shall in full independence effectively monitor and take the measures necessary and proportionate to ensure consistent supervision , compliance and enforcement of with this regulation. member states shall ensure that their competent authorities have all necessary means to carry out their tasks , including sufficient technical , financial and human resources to adequately supervise all providers of intermediary services under their competence.


### 4. competent authorities referred to in paragraph 3 , where exercising their supervisory tasks in relation to this regulation , shall have the power to request to access data , documents or any necessary information from providers of political advertising services for the performance of their supervisory tasks. ### 4. competent authorities referred to in paragraph 3 , where exercising their supervisory tasks in relation to this regulation , shall have the following powers to request for the performance of their supervisory tasks:


### impose administrative fines and financial penalties. ### impose administrative fines and financial penalties or request the competent national judicial authority in their member state does so.


### 6. member states shall ensure cooperation among competent authorities in particular in the framework of national elections networks , to facilitate the swift and secured exchange of information on issues connected to the exercise of their supervisory and enforcements tasks pursuant to this regulation , including by jointly identifying infringements , sharing findings and expertise , and liaising on the application and enforcement of relevant rules. ### 6. member states shall ensure cooperation among competent authorities and supervisory authorities in particular in the framework of national elections networks , to facilitate the swift and secured exchange of information on issues connected to the exercise of their supervisory and enforcements tasks pursuant to this regulation , including by jointly identifying infringements , sharing findings and expertise , and liaising on the application and enforcement of relevant rules. member states shall ensure that their competent authorities have all necessary means to carry out their tasks , including sufficient technical , financial and human resources to adequately supervise political actors , sponsors , providers and publishers of advertising services under their competence.


### 6. member states shall ensure cooperation among competent authorities in particular in the framework of national elections networks , to facilitate the swift and secured exchange of information on issues connected to the exercise of their supervisory and enforcements tasks pursuant to this regulation , including by jointly identifying infringements , sharing findings and expertise , and liaising on the application and enforcement of relevant rules. ### 6. member states shall ensure cooperation among competent authorities and supervisory authorities in particular in the framework of national elections networks , to facilitate the swift and secured exchange of information on issues connected to the exercise of their supervisory and enforcements tasks pursuant to this regulation , including by jointly identifying infringements , sharing findings and expertise , and liaising on the application and enforcement of relevant rules.


### 7. each member state shall designate one competent authority as a contact point at union level for the purposes of this regulation. ### 7. where a member state designates one or more competent authorities , it shall ensure that the respective tasks of those authorities are clearly defined and that they cooperate closely and effectively when performing their tasks. each member state shall designate one competent authority as a contact point at union level for the purposes of this regulation. the member state concerned shall communicate the name of the other competent authorities as well as their respective tasks to the european coordination network for political advertisement.


### 8. where a provider of political advertising services is providing services in more than one member state , or has its main establishment or a representative in a member state but provides its main activities in another member state , the competent authority of the member state of the main establishment or other establishment or of the representative , and the competent authorities of those other member states shall cooperate with and assist each other as necessary. unless already regulated by union law , that cooperation shall entail , at least , the following: ### deleted


### the competent authorities applying supervisory or enforcement measures in a member state shall , via the contact point referred to in paragraph 7 , inform and consult the competent authorities in the other member state(s) concerned on the supervisory and enforcement measures taken and their follow-up; ### deleted


### a competent authority may request , via the contact point referred to in paragraph 7 , in a substantiated , justified and proportionate manner , another competent authority , where it is better placed , to take the supervisory or enforcement measures referred to in paragraphs 4 and 5; and ### deleted


### a competent authority shall , upon receipt of a justified request from another competent authority , provide the other competent authority with assistance so that the supervision or enforcement measures referred to in paragraphs 4 and 5 can be implemented in an effective , efficient and consistent manner. the relevant competent authority so requested shall , via the contact points referred to in paragraph 7 and within a timeframe proportionate to the urgency of the request provide a response communicating the information requested , or informing that it does not consider that the conditions for requesting assistance under this regulation have been met. any information exchanged in the context of assistance requested and provided under this article shall be used only in respect of the matter for which it was requested. ### deleted


### 9. contact points shall meet periodically at union level in the framework of the european cooperation network on elections to facilitate the swift and secured exchange of information on issues connected to the exercise of their supervisory and enforcements tasks pursuant to this regulation. ### deleted


### 1. in relation to articles 5 to 11 , 13 and 14 member states shall lay down rules on sanctions including administrative fines and financial penalties applicable to providers of political advertising services under their jurisdiction for infringements of the present regulation , which shall in each individual case be effective , proportionate and dissuasive. ### 1. in relation to articles 5 to 11 , 13 and 14 member states shall lay down rules on sanctions including administrative fines and financial penalties applicable to providers of political advertising services under their jurisdiction for infringements of the present regulation , which shall in each individual case be timely , effective , proportionate and dissuasive.


### within two years after each election to the european parliament and for the first time by 31 december 2026 at the latest , the commission shall submit a report on the evaluation and review of this regulation. this report shall assess the need for amendment to this regulation. the report shall be made public. ### within two years after each election to the european parliament and for the first time by 31 december 2026 at the latest , the commission shall submit a report on the evaluation and review of this regulation. this report shall assess the need for amendment to this regulation , , in particular with regard to:


### 2. the power to adopt delegated acts referred to in article 7(8) and article 12(8) shall be conferred on the commission for a period of [until the application of this regulation is evaluated , two years after the next european parliamentary elections]. ### 2. the power to adopt delegated acts referred to in article 7(1a new) , 7(7) , 7(8) and article 12(8) shall be conferred on the commission for a period of [until the application of this regulation is evaluated , two years after the next european parliamentary elections].


### 3. the delegation of power referred to in article 7(8) and article 12(8) may be revoked at any time by the european parliament or by the council. a decision to revoke shall put an end to the delegation of the power specified in that decision. it shall take effect the day following the publication of the decision in the official journal of the european union or at a later date specified therein. it shall not affect the validity of any delegated acts already in force. ### 3. the delegation of power referred to in article 7(1a new) , 7(7) , 7(8) and article 12(8) may be revoked at any time by the european parliament or by the council. a decision to revoke shall put an end to the delegation of the power specified in that decision. it shall take effect the day following the publication of the decision in the official journal of the european union or at a later date specified therein. it shall not affect the validity of any delegated acts already in force.


### 5. a delegated act adopted pursuant to article 7(8) or article 12(8) shall enter into force only if no objection has been expressed either by the european parliament or by the council within a period of two months of notification of that act to the european parliament and the council or if , before the expiry of that period , the european parliament and the council have both informed the commission that they will not object. that period shall be extended by two months at the initiative of the european parliament or of the council. ### 5. a delegated act adopted pursuant to article 7(1a new) , 7(7) , 7(8) or article 12(8) shall enter into force only if no objection has been expressed either by the european parliament or by the council within a period of two months of notification of that act to the european parliament and the council or if , before the expiry of that period , the european parliament and the council have both informed the commission that they will not object. that period shall be extended by two months at the initiative of the european parliament or of the council.


### where the notice is not within the advertisement itself , an example/representation of the political advertisement or a link to it. ### where the notice is not within or attached to the advertisement itself , an example/representation of the political advertisement or a link to it.


### the identity and place of establishment of the sponsor on behalf of whom the advertisement is disseminated including their name , address , telephone number and electronic mail address , and whether they are a natural or legal entity. ### the identity and place of establishment of the sponsor on behalf of whom the advertisement is delivered or disseminated including their name , address , telephone number and electronic mail address , and whether they are a natural or legal entity.


### the period during which the political advertisement is disseminated and , where applicable and known to the publisher , the fact that the same advertisement has been disseminated in the past. ### the period during which the political advertisement is delivered or disseminated and , where applicable and known to the publisher , the fact that the same advertisement has been disseminated in the past.


### any election with which the advertising is linked , if applicable. ### any election , referendum , legislative or regulatory process with which the advertising is linked , if applicable.


### the provisional aggregated amount spent on , and the value of other benefits received in part or full exchange for the specific advertisement , and on the specific advertising campaign where relevant , including on the preparation , placement , promotion , publication and dissemination of the political advertisements , as well as the aggregated actual amount spent and the value of other benefits received once known. ### the provisional aggregated amount spent on , and the value of other benefits received in part or full exchange for the specific advertisement , and on the specific advertising campaign where relevant , including on the preparation , placement , promotion , publication , delivery and dissemination of the political advertisements , as well as the aggregated actual amount spent and the value of other benefits received once known.


### the sources of the funds being used for the specific advertising campaign including for the preparation , placement , promotion , publication and dissemination of the political advertisements. ### the sources of the funds being used for the specific advertising campaign including for the preparation , placement , promotion , publication , delivery and dissemination of the political advertisements.


### the specific groups of recipients targeted , including the parameters used to determine the recipients to whom the advertising is disseminated , with the same level of detail as used for the targeting , the categories of personal data used for the targeting and amplification , the targeting and amplification goals , mechanisms and logic including the inclusion and exclusion parameters and the reasons for choosing these parameters. ### the specific groups of recipients targeted , including the parameters used to determine the recipients to whom the advertising is disseminated , with the same level of detail as used for the targeting and the ad delivery , the categories of personal data used for the targeting , ad delivery and amplification , the targeting , ad delivery and amplification goals , mechanisms and logic including the inclusion and exclusion parameters and the reasons for choosing these parameters.


### the specific groups of recipients targeted , including the parameters used to determine the recipients to whom the advertising is disseminated , with the same level of detail as used for the targeting , the categories of personal data used for the targeting and amplification , the targeting and amplification goals , mechanisms and logic including the inclusion and exclusion parameters and the reasons for choosing these parameters. ### the specific groups of recipients targeted , including the parameters used to determine the recipients to whom the advertising is delivered or disseminated , with the same level of detail as used for the targeting , the categories of personal data used for the targeting and amplification , the targeting and amplification goals , mechanisms and logic including the inclusion and exclusion parameters and the reasons for choosing these parameters.


### the period of dissemination , the number of individuals to whom the advertisement is disseminated and indications of the size of the targeted audience within the relevant electorate. ### the period of delivery or dissemination , the number of individuals to whom the advertisement is disseminated and indications of the size of the targeted audience within the relevant electorate.


### (41) transparency notices should be designed to raise user awareness and help the clear identification of the political advertisement as such. they should be designed to remain in place or remain accessible in the event a political advertisement is further disseminated for instance posted on another platform or forwarded between individuals. the information included in the transparency notice should be published when the publication of the political advertisements start and be retained for a period of one year after the last publication. the retained information should also include information about political advertising which was terminated or which was taken down by the publisher. ### (41) transparency notices should be designed to raise user awareness and help the clear identification of the political advertisement as such. they should be designed to remain in place or remain accessible in the event a political advertisement is further disseminated for instance posted on another platform or forwarded between individuals. the information included in the transparency notice should be published when the publication of the political advertisements start and be retained for a period of fifteen year after the last publication. the retained information should also include information about political advertising which was terminated or which was discontinued or suspended by the publisher.


### (62) member states should designate a contact point at union level for the purpose of this regulation. the contact point should , if possible , be a member of the european cooperation network on elections. the contact point should facilitate cooperation among competent authorities between member states in their supervision and enforcement tasks , in particular by intermediating with the contact points in other member states and with the competent authorities in their own. ### (62) member states should designate a contact point at union level for the purpose of this regulation. the contact point should be a member of the european cooperation network on elections. the contact point should facilitate cooperation among competent authorities between member states in their supervision and enforcement tasks , in particular by intermediating with the contact points in other member states and with the competent authorities in their own.


### (63) member states authorities should ensure that infringements of the obligations laid down in this regulation are sanctioned by administrative fines or financial penalties. when doing so , they should take into account the nature , gravity , recurrence and duration of the infringement in view of the public interest at stake , the scope and kind of activities carried out , as well as the economic capacity of the infringer. in that context , the crucial role played by the obligations laid down in article 7 for the effective pursuit of the objectives of the present regulation should be taken into account. furthermore , they should take into account whether the service provider concerned systematically or recurrently fails to comply with its obligations stemming from this regulation , including by delaying the provision of information to interested entities , as well as , where relevant , whether the provider of political advertising services is active in several member states. financial penalties and administrative fines shall in each individual case be effective , proportionate and dissuasive , with due regard to the provision of sufficient and accessible procedural safeguards , and in particular to ensure that the political debate remains open and accessible. ### (63) member states authorities should ensure that infringements of the obligations laid down in this regulation are sanctioned and deterred , in particular through appropriate administrative fines or financial penalties. data protection authorities should be able to ensure that publishers do not process personal data for targeting and amplification purposes. when using their corrective powers , the authorities should take into account the nature , gravity , recurrence and duration of the infringement in view of the public interest at stake , the scope and kind of activities carried out , as well as the economic capacity of the infringer. in that context , the crucial role played by the obligations laid down in article 7 for the effective pursuit of the objectives of the present regulation should be taken into account. furthermore , they should take into account whether the service provider concerned systematically or recurrently fails to comply with its obligations stemming from this regulation , including by delaying the provision of information to interested entities , as well as , where relevant , whether the provider of political advertising services is active in several member states. financial penalties and administrative fines shall in each individual case be effective , proportionate and dissuasive , with due regard to the provision of sufficient and accessible procedural safeguards , and in particular to ensure that the political debate remains open and accessible. the corrective powers of authorities should in particular ensure that more affluent sponsors are not able to factor-in the price of financial sanctions to a political advertising strategy which relies on infringing the rules in this regulation. since the unlawful processing of personal data for political advertising can result in an unfair political advantage in an election or referendum which financial sanctions cannot remedy , the additional sanction of suspending political advertising for a limited time is introduced.


### (63) member states authorities should ensure that infringements of the obligations laid down in this regulation are sanctioned by administrative fines or financial penalties. when doing so , they should take into account the nature , gravity , recurrence and duration of the infringement in view of the public interest at stake , the scope and kind of activities carried out , as well as the economic capacity of the infringer. in that context , the crucial role played by the obligations laid down in article 7 for the effective pursuit of the objectives of the present regulation should be taken into account. furthermore , they should take into account whether the service provider concerned systematically or recurrently fails to comply with its obligations stemming from this regulation , including by delaying the provision of information to interested entities , as well as , where relevant , whether the provider of political advertising services is active in several member states. financial penalties and administrative fines shall in each individual case be effective , proportionate and dissuasive , with due regard to the provision of sufficient and accessible procedural safeguards , and in particular to ensure that the political debate remains open and accessible. ### (63) member states authorities should ensure that infringements of the obligations laid down in this regulation are sanctioned and deterred , in particular through appropriate administrative fines or financial penalties. data protection authorities should be able to ensure that publishers do not process personal data for targeting and amplification purposes. when using their corrective powers , the authorities should take into account the nature , gravity , recurrence and duration of the infringement in view of the public interest at stake , the scope and kind of activities carried out , as well as the economic capacity of the infringer. in that context , the crucial role played by the obligations laid down in article 7 for the effective pursuit of the objectives of the present regulation should be taken into account. furthermore , they should take into account whether the service provider concerned systematically or recurrently fails to comply with its obligations stemming from this regulation , including by delaying the provision of information to interested entities , as well as , where relevant , whether the provider of political advertising services is active in several member states. financial penalties and administrative fines shall in each individual case be effective , proportionate and dissuasive , with due regard to the provision of sufficient and accessible procedural safeguards , and in particular to ensure that the political debate remains open and accessible. the corrective powers of authorities should in particular ensure that more affluent sponsors are not able to factor-in the price of financial sanctions to a political advertising strategy which relies on infringing the rules in this regulation. since the unlawful processing of personal data for political advertising can result in an unfair political advantage in an election or referendum which financial sanctions cannot remedy , the additional sanction of suspending political advertising fora limited time is introduced.


### (63) member states authorities should ensure that infringements of the obligations laid down in this regulation are sanctioned by administrative fines or financial penalties. when doing so , they should take into account the nature , gravity , recurrence and duration of the infringement in view of the public interest at stake , the scope and kind of activities carried out , as well as the economic capacity of the infringer. in that context , the crucial role played by the obligations laid down in article 7 for the effective pursuit of the objectives of the present regulation should be taken into account. furthermore , they should take into account whether the service provider concerned systematically or recurrently fails to comply with its obligations stemming from this regulation , including by delaying the provision of information to interested entities , as well as , where relevant , whether the provider of political advertising services is active in several member states. financial penalties and administrative fines shall in each individual case be effective , proportionate and dissuasive , with due regard to the provision of sufficient and accessible procedural safeguards , and in particular to ensure that the political debate remains open and accessible. ### (63) member states authorities should ensure that infringements of the obligations laid down in this regulation are sanctioned and deterred , in particular through appropriate administrative fines or financial penalties. data protection authorities should be able to ensure that publishers do not process personal data for targeting and amplification purposes. when using their corrective powers , the authorities should take into account the nature , gravity , recurrence and duration of the infringement in view of the public interest at stake , the scope and kind of activities carried out , as well as the economic capacity of the infringer. in that context , the crucial role played by the obligations laid down in article 7 for the effective pursuit of the objectives of the present regulation should be taken into account. furthermore , they should take into account whether the service provider concerned systematically or recurrently fails to comply with its obligations stemming from this regulation , including by delaying the provision of information to interested entities , as well as , where relevant , whether the provider of political advertising services is active in several member states. financial penalties and administrative fines shall in each individual case be effective , proportionate and dissuasive , with due regard to the provision of sufficient and accessible procedural safeguards , and in particular to ensure that the political debate remains open and accessible.the corrective powers of authorities should in particular ensure that more affluent sponsors are notable to factor-in the price of financial sanctions to a political advertising strategy which relies on infringing the rules in this regulation. since the unlawful processing of personal data for political advertising can result in an unfair political advantage in an election or referendum which financial sanctions cannot remedy , the additional sanction of suspending political advertising for a limited time is introduced.


### harmonised rules on the use of targeting and amplification techniques in the context of the publication , dissemination or promotion of political advertising that involve the use of personal data. ### harmonised rules on the use of targeting and amplification techniques in the context of the publication , dissemination or promotion of political advertising that involve the processing of personal data.


### to protect natural persons with regard to the processing of personal data. ### to effectively protect fundamental rights enshrined in the charter , in particular with regard to the processing of personal data.


### which is liable to influence the outcome of an election or referendum , a legislative or regulatory process or voting behaviour. ### which is likely to influence the outcome of an election or referendum , a legislative or regulatory process or voting behaviour.


### 11. ‘political advertising publisher’ means a natural or legal person that broadcasts , makes available through an interface or otherwise brings to the public domain political advertising through any medium; ### 11. ‘political advertising publisher’ means a natural or legal person that broadcasts , makes available through an interface or otherwise disseminates , places , promotes , publishes or delivers political advertising through any medium;


### 1. in the context of the provision of political advertising services , each political advertisement shall be made available with the following information in a clear , salient and unambiguous way: ### 1. in the context of the provision of political advertising services , the service providers and particularly the publishers shall make the following elements available in a clear , salient , comprehensive , plain and unambiguous way:


### 5. if a service provider intentionally or negligently infringes the provisions of this regulation , for the same or linked political advertising , the total amount of the administrative fine shall be sufficiently adjustable in order to take into account all the relevant factors; the fact that the regulation has been violated in multiple respects shall be reflected in the amount of the total fine , in compliance with the principle of proportionality. ### 5. if a service provider intentionally or negligently infringes the provisions of this regulation , for the same or linked political advertising , the total amount of the administrative fine shall be sufficiently adjustable in order to take into account all the relevant factors; the fact that the regulation has been violated in multiple respects shall be reflected in the amount of the total fine , in compliance with the principle of proportionality. in addition to or instead of an administrative fine the supervisory authorities may order a sponsor to suspend political advertising , and a political advertising publisher or provider of advertising services not to publish or disseminate political advertisements on behalf of that sponsor , for a limited period of time.


### 10. ‘relevant electorate’ means the body of individuals eligible to vote in the election or referendum being contested in the member state in which a political advertisement circulates , which may be the entire electorate of a member state; ### deleted


### (47) personal data collected directly from individuals , or indirectly such as inferred data , when grouping individuals according to their assumed interests or derived through their online activity , behavioural profiling and other analysis techniques , is increasingly used to target political messages to groups or individual voters or individuals , and to amplify their impact. on the basis of the processing of personal data , in particular data considered sensitive under regulation (eu) 2016/679 of the european parliament and of the council11 and regulation (eu) 2018/1725 of the european parliament and of the council12 , different groups of voters or individuals can be segmented and their characteristics or vulnerabilities exploited for instance by disseminating the advertisements at specific moments and in specific places designed to take advantage of the instances where they would be sensitive to a certain kind of information/message. that has specific and detrimental effects on citizens’ fundamental rights and freedoms with regard to the processing of their personal data and their freedom to receive objective information , to form their opinion , to make political decisions and exercise their voting rights. this negatively impacts the democratic process. additional restrictions and conditions compared to regulation (eu) 2016/679 and regulation (eu) 2018/1725 should be provided. the conditions set out in this regulation on the use of targeting and amplification techniques involving the processing of personal data in the context of political advertising should be based on article 16 tfeu. ### (47) personal data collected directly from individuals , or indirectly such as inferred data , when grouping individuals according to their assumed interests or derived through their online activity , behavioural profiling and other analysis techniques , is increasingly used to target political messages to groups or individual voters or individuals , and to amplify their impact. on the basis of the processing of personal data , different groups of voters or individuals can be segmented and their characteristics or vulnerabilities exploited for instance by disseminating the advertisements at specific moments and in specific places designed to take advantage of the instances where they would be sensitive to a certain kind of information/message. that has specific and detrimental effects on citizens’ fundamental rights and freedoms with regard to the processing of their personal data and their freedom to receive objective information , to be treated fairly and equally , not to be manipulated , to form their opinion , to make political decisions and exercise their voting rights. this furthermore negatively impacts the democratic process as it enables a fragmentation of the public debate about important societal issues , predatory voter analysis , selective outreach and , ultimately , the manipulation of the electorate. it also enables the spreading of disinformation , and has been used for foreign electoral interference especially by russian entities. misleading or obscure advertising for political purposes is a special class of high risk threat because it influences the core mechanisms that enable the functioning of our democratic society. all this takes place despite already strict conditions for the processing of personal data , including for targeting and amplification of political ads , in regulation (eu) 2016/679 and regulation (eu) 2018/1725. the existing avenues under regulation (eu) 2016/679 for lawfully tailoring and addressing advertising to individuals are subject to systemic abuse , especially with regard to collecting the free and informed consent of individuals , and there is no easy way out which would enable even a basic level of targeting individuals while adequately protecting the rights and interest mentioned above. the systematic use of dark patterns , unclear consent agreements , misleading information , and insufficient time to read terms and conditions are common practices that prevent people from having clear information and control in the context of the surveillance-based online advertising industry. additional restrictions should therefore be provided in the form of an interdiction on the processing of personal data for targeting and amplification of political advertising , based on article 16 tfeu. this limitation is proportionate in light of the fact that sponsors have access to other avenues for their political advertising , notably through contextual targeting online and through alternative media. this limitation complies with the right to impart information and ideas of general interest which the public is entitled to receive because this right does not outweigh the protection of the rights and interests of individuals , of the democratic debate and of the political process , and prevents the latter from distortion by powerful financial groups.