《碧桂园——潜力冠军》 目录 奇迹的创造者——碧桂园经营模式总结 ........................... 1 一、从性格来看拿了四个第一的碧桂园 ....................................................1 1.性格特色之一:大气 .........................................................................................2 2.性格特色之二:务实 .........................................................................................3 3.性格特色之三:专注 .........................................................................................4 4.性格特色之四:灵活 .........................................................................................4 二、碧桂园的发家模式——像卖白菜一样卖房子 ....................................5 1.从土地升值中获利 .............................................................................................5 2.低成本低价格策略 .............................................................................................6 三、碧桂园特有的成功之道 ........................................................................7 1.成功之道一:品牌引路 .....................................................................................8 2.成功之道二:制造震撼 ...................................................................................10 3.成功之道三:创新不止 ...................................................................................11 4.成功之道四:准确定位 ...................................................................................12 5.成功之道五:服务至上 ...................................................................................12 四、碧桂园的三大隐忧 ..............................................................................13 1.隐忧一:土地成本上升 ...................................................................................14 2.隐忧二:全国扩张瓶颈 ...................................................................................14 3.隐忧三:管理模式之变 ...................................................................................15 五、碧桂园模式还能走多远 ......................................................................15 1.碧桂园模式的四大特征 ...................................................................................15 2.碧桂园模式宜与时俱进 ...................................................................................17 附录:碧桂园大事记及所获奖项 ..............................................................18 1.碧桂园大事记 ...................................................................................................18 2.2006-2007 年碧桂园所获奖项 ........................................................................