ABM15-30k·13薪
上海经验不限本科及以上
聊一聊
周女士
职位介绍
INNOVATION & RENOVATION • Manages innovation projects coached/supervised by brand development manager. • Develops consumer insights, product concepts, full product mix, and communication assets working closely with agencies and cross functional teams ie. CMI, R&D, Supply Chain, Finance to ensure excellent delivery and implementation. • Accountable for the analysis of brand performance and brand health. This includes the monitoring of progress against key trial and awareness measures and initiating measuring the effectiveness and ROI of key activities. • Identifies solutions and make recommendations to improve effectiveness based on performance monitoring. BRAND & PRODUCT COMMUNICATIONS • Develops brand level communications to drive brand equity • Develops product advertisements including but not limited to videos, visuals, ecommerce page, social & digital content, working closely with agencies