200· Intersil: “Technology at the Speed of Life” · ITT: “Engineered for Life” · JRC: “You Don’t Need Wires to Communicate” · Keithley: “A Greater Measure of Confidence” · KFC: “finger licken’good” · Kodak: “A Virtual World of Live Pictures” · Linksys: “At Linksys – We are making connectivity easier” · Linx Technologies: “Wireless Made Simple” · LG: “Life is Good” · Lockheed Martin: “We Never Forget Who We’re Working For” · Mazda: “Zoom Zoom” · McDonald’s: “I’m Lovin’ it” · MegaPhase: “Our Customers Connect With Us?” · Micrel: “The Infinite Bandwidth Company” · Micron: “The Future of Memory” · Mitsubishi Semiconductor: “Changes for the Better” Motorola: “Hello. Moto” muRata: “Innovator in Electronics” mWAVE Industries, LLC: “Your Partner In Antenna Technology” National Semiconductor: “The Sight & Sound of Information” NEC Corporation: “Empowered by Innovation” Nike: “Just do it” Nokia: “Connecting People” Nortel Networks: “Business Without Boundaries” Orbital Sciences Corporation: “The Leader in Small Space and Rocket Systems” Panasonic: “Ideas for Life” Philips: “Sense and Simplicity” PMC-Sierra: “Accelerating The Broadband Revolution” Pragma: “Operate at Your Optimum” RCAT Systems: “You push the limits. We measure it.” RF Bites: “Helping RF Designers one Bite at a time” Rohde & Schwarz: “Pushing Limits” Thor Labs: “Photonics in the Fast Lane” Samsung Electronics: “Imagine” SIEMENS: “THIS IS HOW” SONY: “make·believe“ ST Microelectronics: “More Intelligence Solutions” Sun Microsystems: “The Network Is The Computer” Toshiba: “Leading Innovation.”2008 Unisys: “We Make It Happen” United Technologies Corporation: “This Is Momentum” Verizon Wireless: “Can You Hear Me Now? Good.” vidaRF: “Simple Solutions for Complex Connections” Vodafone: “How Are You?” · Walmart: “Save money,live better” Xilinx: “The Programmable Logic Company” · XMA Corporation: “When Performance Matters” other slogans: 3PARdata Inc.: “Serving Information. Simply.” 7-Eleven: “Oh Thank Heaven for-Eleven” A.T. Kearney: ”Ideas That Last” ACCBank: ”Its All About” ACE Aviation Holdings: ”At Air Canada We Are Not Happy Until You Are Happy.” ACN Inc.: “One world. One Vision. AIMCO: “America Comes Home to AIMCO” AMC Theatres: “Experience the Difference” Abbott Laboratories: “A Promise for Life” Accenture: ”High Performance. Delivered.” Acorn Computers: ”No slogan” Adelphia: “Get. Watch. Do What You Want.” Affiliated Computer Services: “People Making Technology Work” Albertsons: “Helping Make Your Life Easier” Allegheny Technologies: “Specialty Materials That Make Our World” Allstate Corporation: “You’re in Good Hands” Altec Lansing: “Just listen to this!” Aluria Software: “Security Made Simple” American Express: “Do More” American Medical Response: “Patient Focused, Customer Centered, Caregiver Inspired” Ameritech: “In a World of Technology, People Make the Difference.” Apache Corporation: “Sense of Urgency” Apollo Group: “You Can Do This” Arcelor: “Steel Solutions for a Better World” Archer Daniels Midland: “Resourcful By Nature” Astaro: “Network Assurance” Avon Products, Inc.: “The Company for Women” BI-LO: “Why Pay More?” BP : “Beyond Petroleum” Bayer USA: “Science for a Better Life” Best Buy: “Thousands of Possibilities. Get Yours.” Bob Evans Restaurants: “Down on the Farm” Booz Allen Hamilton: “Delivering Results That Endure” Borland: “Excellence Endures” Burger King: “Have It Your Way” B: “The Internet Superstore” CDW: “The Right Technology, Right Away” CHC Helicopter: :CHC Moves the Industry That Moves the World” CVS/pharmacy: “Expect Something Extra” Capital One: “What’s in your wallet?” Century1: “Real Estate for Your World” Circuit City: “Just what you needed” Citigroup: “Live Richly” CityJet: “Travel Without Frontiers” Claris: “Simply, Powerful Software” CompUSA: “We got it. We get it.” ConAgra Foods, Inc.: “The Right Kind of Food Company” Cracker Barrel: “Homestyle Cooking Done Right.” Credit Suisse First Boston: “Empowering Change” D-Link: “Building Networks for People” John Deere: “Nothing Runs Like a Deere” Dow Corning: “We Help You Invent the Future” Dun & Bradstreet: “Decide with Confidence” eBay: “The World’s Online Marketplace” E.F. Hutton: “When E.F. Hutton talks, people listen” Emerson Electric Company: “Consider It Solved” ExxonMobil: “Taking on the world’s toughest energy challenges” FedEx: “Relax, It’s FedEx” GEICO: “1Minutes Could Save You 15% or More on Car Insurance” General Mills: “The Company of Champions” Global Jet Airlines: “Light is Faster, but We are Safer” Globe Telecom: “Making great things possible” Goldman Sachs: “Our Client’s Interests Always Come First” Hilton Hotels: “Take Me To The Hilton” Honda: “Power of Dreams” Hudson’s Bay Company: “We are Canada’s Merchants” IRobot: “Business Mechanisms to Accelerate Change” InFocus: “The Big Picture” Infosys: “Powered by Intellect Driven by Values” J.C. Penney: “It’s all Inside” JVC: “The Perfect Experience: Johnson & Johnson: “The Family Company” Kohl’s: “Expect Great Things” Konica Minolta: “The Essentials of Imaging” Kroger: “Right Store, Right Price” Lehman Brothers: “Where Vision Gets Built” LevelVision LLC: “Engaging People” 2014年最能赚钱的10个广告词! 我们做营销,想要产生最大的效益,首先要研究好客户的消 费心理,从心理开始,才能让你的营销更加顺利,今天销售心理学将为大家揭秘营销中最能赚钱的10个广告词,这10个广告词都是消费者心理最渴望的。 免费——不管是“免费赠送”、“免费观看”等,只要广告语中出现白送一词,这种产品一般都非常受欢迎。 省钱——如果你的产品或服务可以帮助人们省钱,千万不要忘记添上一个数字,相信会吸引更多人的眼球。 健康——健康比钱重要,所以越来越多的产品都想与健康挂钩,不要延年益寿,只要保证对健康无损害,就能让消费者多看一眼。 好处——消费者从广告中看到“好处”后,心情会很激动。所以即便是产品或服务有缺点,聪明的厂家也要引领消费者往“好处”想。 你/你的——如果广告中不便请消费者现身说法,一句一个我,一定要把“我”换成“你”。“你将得到??”“你从此以后将??”“你的命运??”等,到处都在“为你着想。” 保障/保证——大多数人都不喜欢冒险,你的产品最好能向大家保证,不会浪费钱、时间、更不会伤害健康等。 简单——大家希望产品用来享受,而不是用来学习。“您只要轻轻一摁??”“全自动??”这些词语总是很吸引人。 快——与简单相伴的是快,人们不仅喜欢吃快餐,还喜欢各种闪电式服务,以便体验更多的产品与服务项目,尤其是投资产品,更是对回报急不可待。 最后两个词是“正是”以及“名人”。如果你告诉消费者,这正是当前最时尚的,或者正是他要找的产品,他一定会考虑一下。当然,如果你在广告中使用了名人的名字后,可信度与吸引力也会大增。 精品文档 2016全新精品资料-全新公文范文-全程指导写作 –独家原创 1 / 19