姬忠彪.加强驰名商标司法保护依法维护市场经济秩 以及商家在不同地域的销售策略不同,同一商标在不 序[N].人民法院报,2005-04-27(3). 同的地域可能享有不同的声誉。比如“哈根达斯”冰 邵立勇副局长为驰名商标著名商标授牌[EB/OL].淇淋在中国被当作奢侈品,有没有“哈根达斯”专卖店 (2010—05—07)[2010—08-27].http://www.wh—red— 甚至成为衡量一个城市时尚与否的标志,而“哈根达 shield.coin.cn/xuexi/ShowArticle.asp?ArticlelD一斯”在其发源地美国是个极普通品牌,主要在超市和 309. 自动贩售机卖,很多美国人都不知道这个商 MarketReputation FamousTrademarks DONG Yin (Kenneth Wang School Law.SooehowUniversity,Suzhou 215006China) Abstract:Famous trademark fact.Domesticlaws udidalinterpretation prescribe asset-tor who alleges famoustrademark should prove marketreputation the.trademark.Themarket reputation has nothing peoplewho know cannotact maindetermination standards famoustrademark.However,the market reputation can supplement unfaircompetition, as“mixingup’’,therefore,it can become auxiliarystandard famoustrademark. Key words:famous trademarks;determination standards;market reputation (责任编辑:徐习军 实习编辑:张傲饭) 万方数据