&lt;img src="<a href="https://pic4.zhimg.com/268875520f9ada88cf0e88e4cdc0993f_b.png" data-editable="true" data-title="zhimg.com 的页面">https://pic4.zhimg.com/268875520f9ada88cf0e88e4cdc0993f_b.png</a>" data-rawwidth="859" data-rawheight="572" class="origin_image zh-lightbox-thumb" width="859" data-original="<a href="https://pic4.zhimg.com/268875520f9ada88cf0e88e4cdc0993f_r.png" data-editable="true" data-title="zhimg.com 的页面">https://pic4.zhimg.com/268875520f9ada88cf0e88e4cdc0993f_r.png</a>"&gt;
要了解轻奢,我们得先知道时尚消费的架构是怎么一回事。
汇丰银行的董事Erwan•Rambourg在《The Bling Dynasty:Why the Reign of Chinese Luxury Shoppers Has Only Just Begun》一书中,画了一个“奢侈品牌金字塔”,细分了各种不同品牌的奢侈品。
来看看我们用的品牌,都分别属于哪个层级吧:
&lt;img src="<a href="https://pic1.zhimg.com/60645ec3f3a1ab62f076879062be7590_b.png" data-editable="true" data-title="zhimg.com 的页面">https://pic1.zhimg.com/60645ec3f3a1ab62f076879062be7590_b.png</a>" data-rawwidth="844" data-rawheight="539" class="origin_ima