“情景调研” “客户访谈” “现场表演”“头脑风暴” “拍摄行为照片” “跟踪消费者”“与顾客换位思考” …….IDEO总结出一套独特的、 行之有效的用户体验设计方法 ObservationPersonas and ScenariosSketching and PrototypingUser EvaluationAssignments cover the following topics:-user-centered design-empirical research-observing a real location-involving a specific target group-being sensitive to the target users’ needs and those of the local culture-developing an interactive prototype-applying six different interaction design methodsIDEO公司开创的“四步产品创意设计方法” Group work Each member of the group works as a group leader in at least one of the stages when applying the following interaction design methodsEthnographical and contextual observationPersonas and scenariosPaper-based interface and storyboards plus prototypingUser evaluationPresentations IDEO公司开创的“四步产品创意设计方法”第一步: 观察 (Observation) 与访谈(Investigation) Stage 1. Ethnographic observation and contextual design The goal is to:•study, analyze and redefine the design problem •create a design vision of a service, interface, ob