The world is seeing accelerated eCommerce growth, with sales increasing a massive14.9% in 2019.
Impressive, but even though eCommerceis growing fast, it still has a tiny piece of the pie in comparison to retail. With e-retail sales reaching3.5 trillion U.S. dollars in 2019, it accounted for only 14.1% of all retail sales worldwide.
And according to the Baymard Institute, eCommerce stores have a69.57% abandonment rate. This means that only 3 out of 10 potential customers complete a purchase when shopping online. Money is being left on the table.
Why is the conversion rate so low?
There arenumerouseCommerce pain points that cause friction and prevent shoppers from completing their online purchases. Unless you address these, you will losesales and your customers may shop elsewhere.
In this article, we’re going to take a look at the top eCommerce pain points, and we’ll also show you exactly how to fix them.
But, first…
What is Customer Pain Point?
A customer pain po