Traffic较为合适,单去翻译互联网流量,意义不大,我们间接来看一下维基百科中对网站变现的诠释,就明白了:
Website monetization
Website monetization is the process of converting existing traffic being sent to a particular website into revenue. The most popular ways of monetizing a website are by implementing pay per click (PPC) and cost per impression (CPI/CPM) advertising. Various ad networks facilitate a webmaster in placing advertisements on pages of the website to benefit from the traffic the site is experiencing.
网站变现是将发送到特定网站的现有流量转化为收入的过程。网站变现的最流行方式是实施每次点击付费(PPC)和每次展示费用(CPI / CPM)广告。各种广告网络可帮助网站站长在网站页面上放置广告,以从网站的访问量中受益。
The two most important metrics that matter to a web publisher looking to monetize their site is "Fill Rate", or the % of inventory where ads can be shown by a partner advertising network, and eCPM, which is the effective cost per thousand impression dollar amount that is paid out to the publisher for showing ads to their audience.
两个最重要的指标,那件事给网站发布商寻找赚钱的网站是“填充率”,或在广告可以由合作伙伴广告网络显示库存的百分比,和eCPM,这是有效的每千次展