关键 手机广告语社会 语言 暨南大学硕士学位论 机广告语的社会语 言学分析Abstract rapiddevelopment marketeconomy, advertisement gradually filled allareas sociallife. marketeconomy, advertisingcan reflect someextent. otherhand, economic socialdevelopment alsoaffect productadvertising strategy. Advertising language importantpart advertisingstrategy, furthermore, economic socialdevelopment inevitablyaffect newmobile advertising, its development has special effects socialdevelopment. Therefore, we can bring sociolinguisticsAtpresent paperwhich can research mobileadvertising muchfew. thesisresearches from linguisticangle. Firstly, paperanalyzes mobileadvertising slogans; Secondly, paperanalyzes structure,sentence category speechfrom grammar rhetoricangle; Again, papermainly analyze relationsbetween mobileadvertising slogans socialfactors economy,social psychology paperrelates analyzessome problems which exist collectedmobile advertising slogans discussesits causes putsforward relevant solutions. We hope papercan provide some