综合贡献率排名毛利额排名日 均销量A占比(%)日 均销售额B占比(%)11店商品综合贡献率分析大类 (1 3) 洗涤化妆 中类: (1 304) 家用清洁类 小类: (1 30401) 厨房用 日均销售额 1 74.85 毛利率(%) 1 1% 填写日期: 05.01 .20序号货 号品名进价售价销量排名毛利率(%)销售额排名综合贡献率占比日 均毛利额C占比(%)毛利额综合贡献率(A+B+C)×D销量销售额D功能性0.8/1 .0/1 .2551152869阿香冰箱除味剂T/15g4. 284. 91 2. 7%0. 673.1 %3. 411 .9%0. 452.3%17.4%2.5%171020202138576共邦95水垢清/325g3. 904. 71 7. 0%0. 502.3%2. 351 .3%0. 633.3%16.9%2.3%18142313333493伊人油污一喷净促销/500mlx213. 5016. 61 8. 7%0. 221 .0%3. 652.1 %0. 623.2%16.3%2.1 %19211914263839奇力洁清洁者喱水促销装T/450g14. 2015. 91 0. 7%0. 241 .1 %3. 952.3%0. 472.5%15.8%1 .9%20201818183943绿伞油污速擦巾T/24片4. 755. 61 5. 3%0. 462.1 %2. 531 .4%0. 311 .6%15.1 %1 .7%211622221052885威洁士厨房去油污剂/700ml23. 2823. 82. 2%0. 180.8%4. 022.3%0. 361 .9%15.0%1 .7%22221721552989开米力净厨房重油垢清洗剂/350ml13. 3714. 91 0. 3%0. 170.8%2. 611 .5%0. 241 .3%13.6%1 .2%23232123352999正章油葫芦多功级厨房油污净添加装(香10. 1712. 31 7. 3%0. 130.6%1. 600.9%0. 241 .2%12.8%0.9%24242424652981威猛先生厨房油污净(香橙威力) /500g14. 6816. 81 2. 6%0. 090.4%1. 440.8%0. 140.7%11 .9%0.6%26252526203917绿伞油烟清T/400+260mL14. 5017. 91 9. 0%0. 080.3%1. 380.8%0. 241 .2%12.4%0.8%252726251352863蓝月亮橙油油污克星厨房清洁剂/500ml13. 0514. 81 1. 8%0. 070.3%0. 970.6%0. 110.6%11 .4%0.5%272827272238575沃特饮水机清洗剂T/450gx25. 005. 61 0. 7%0. 090.4%0. 500.3%0. 060.3%11 .0%0.3%28262928752920可丽清多功能清洁剂(特强) /500ml15. 5018. 91 8. 0%0. 030.1 %0. 550.3%0. 040.2%10.7%0.2%29292829852919可丽清厨房油烟净<标准>/400ml13. 6015. 51 2. 3%0. 010.0%0. 170.1 %0. 020.1 %10.2%0.1 %303031301452436白猫油污清洗剂/500g14. 0015. 71 0. 8%0. 010.0%0. 170.1 %0. 020.1 %10.2%0.1 %31313031952918可丽清玻璃清洁剂/500ml18. 3221. 31 4. 0%0. 000.0%0. 000.0%0. 000.0%10.0%0.0%32323232293811龙安95去油王(喷头) T/470ml7. 6113. 342. 8%0. 0021 .750.0%0. 001 74.85 1 00.0%0.0%0. 001 9.230.0%10.0%0.0%33333333300.0% (3) 功能性设定: 大多数商品均为1, 不可替代的结构性商品(是唯一性) 设为1. 2(如人造糖) , 可替代的选择性商品设定为0. 8(如2升可乐对于2. 25升可乐)小计说明: (1) 日均销量、 销售额、 日均毛利为过去三个月平均值 (2) 某一商品可以有1个以上角色定位 303813云峰卫生间清洁剂/500g1. 952. 3015. 20% 11. 0725. 73%24. 9014. 92%2. 2512. 92%153. 58%17. 89%1111103827金鱼洁厕灵/500g2. 422. 606. 93%6. 6115. 37%17. 1810. 30%1. 015. 84%131. 51%10. 52%2225223999洛娃洁厕剂/500g2. 462. 8012. 00%4. 9511. 50%13. 858. 30%1. 528. 72%128. 52%9. 53%3333193946绿伞厕洁灵/550g2. 322. 6010. 90%3. 478. 06%9. 025. 40%1. 599. 13%122. 59%7. 55%44421252914可丽清蓝泡泡马桶自动清洁剂/50g8. 8010. 6016. 98%0. 892. 07%8. 995. 39%0. 955. 49%112. 95%4. 32%51056203783绿伞强力厕洁/800g7. 329. 8025. 31%0. 872. 02%8. 204. 91%1. 035. 95%112. 89%4. 30%611642354008魔力洁洁厕块/40g3. 724. 5017. 33%1. 713. 97%7. 304. 37%0. 754. 33%112. 67%4. 23%7779752878百家适自动洁厕剂/50g3. 614. 2013. 93%1. 272. 96%5. 343. 20%0. 814. 67%110. 83%3. 62%88971838578龙安84洁厕剂/500ml2. 502. 9013. 80%1. 713. 97%4. 952. 97%0. 583. 36%110. 29%3. 44%96101063847爱特福84洁厕灵/488ml2. 502. 8010. 72%1. 723. 99%4. 832. 90%0. 462. 66%19. 55%3. 19%1151212857848阁楼宝管道疏通剂T/60g7. 849. 8020. 00%0. 711. 64%6. 453. 87%0. 754. 34%19. 85%3. 29%101488143910蓝月亮Q厕宝/50g4. 094. 6011. 12%1. 032. 40%4. 752. 85%0. 452. 61%17. 86%2. 62%1291313213873洛娃管道通T/220g7. 708. 6010. 47%0. 511. 19%4. 442. 66%0. 432. 50%16. 35%2. 12%14171414283819沃特牌管道通/100g3. 754. 3012. 79%0. 791. 85%3. 412. 04%0. 432. 47%16. 36%2. 13%1313201517175311753117立白超威洁厕(异形) /500g立白超威洁厕(异形) /500g5 705. 706 206. 208 07%8. 07%0 790. 791 85%1. 85%4 844. 842 90%2. 90%0 270. 271 58%1. 58%116 32%6. 32%2 11%2. 11%1515121211112525