我们需要了解客户如何理解品牌所传递的信息,因为这是理解消费者行为的关键:消费者的理解将影响其行为,而且他们的理解并非是真相!在课程最后一个模块中,Kahn 教授将揭示消费者行为和理解品牌的秘密,探讨如何向消费者传播正确的信息,以及如何有效地影响消费者行为。
6 个视频(总计 87 分钟)
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来自市场营销概论 (中文版)的热门评论

由WT 提供
Wonderful Course, I love it; Professional Teachers, I like them;\n\ni will keep learning!my next course is Corporate finance, hope i could pass and be certified.\n\nBest Regards\n\nSophia
由CL 提供
It is a very useful course that provides me much information about Marketing, which helps me comprehend the field of market and management.
由JH 提供
The English translation into simple Chinese is not very good. I missed the meaning of words or sentences from simple Chinese.
由LL 提供

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