西方视觉文化艺术教育的主流立场认为视觉文化是一个各种意识形态相互冲突和抗争的场域,因此侧重于对社会不平等的批判和颠覆。然而通过研究,我们发现一些视觉影像本身具有很好的审美价值,它们传递着美好的情感以及积极的价值追求。所以视觉文化教育应避免固守意识形态批判的立场,教会学生的应是一种态度、一种信念、一种方式,使学生不仅具有积极探索视觉影像所根植的社会、文化、政治、经济背景,敢于用怀疑的精神去反思和审视视觉文化的能力,同样也要让他们感受视觉文化内在的审美价值,形成丰富的感受力和积极的审美情趣。参考文献:[1]周宪.日常生活的“ 美学化” ——文化“ 视觉转向” 的一种解读[J ].哲学研究,2001,(10).66—73.[ 2] 周宪.视觉文化的转向[ M ] .北京:北京大学出版社,2008:20.[ 3] 章戈浩.可见的思想[ M ] .济南:山东文艺出版社,2008:218—219.[ 4] D uneumPaul .Vi sualCul ture:D evel opm ents,D ef i ni —ti ons,and D i recti ons for Art Educati on『J ] .Studi es i nArt Educati on,2001,42( 2) :101—112.[ 5] D uncumPaul .Cl ari fyi ngVi sualCIl l ture Art Educati on[J ].ArtEducati on,2002,55( 3) :6.The Cul ti vati on 0f a“ Vi suaI Aw areness” :an Issue i nContem porary Aestheti c Educati onYIXi ao—m i ng( Schoolof Educati onSci ence,N anj i ngN orm alU ni versi ty,N anj i ng210097,Chi na)Abstract:W i th the advent of the era of vi sualcul ture,i t becom es of utm osti m portanceto rai se thestudents’abi l i tyto i nter—pretvi suali m ages.Iti s a f undam ent alconcepti n W estern vi sual cul turaleducati on that the studentsdevel opa‘vi sual aw are—ness’.Thi s new educati onalparadi gmcan bei ncorporatedi nto our schooleducati on.Thi spaper attem ptsto di scuss the cul —ti vati on of a‘vi sual aw areness’i n the studentsbym eans of a casestudyi n‘adverti sem enti nterpretati on’ .Key w ords:students;vi sual aw areness;cul ti vati on;aestheti c educati on( 责任编辑:刘晨)、)Locl3∞一o|f》西∞|t了otiomnco∞tio]