EXHIBIT 10.29

ALLOY, INC.

COMPENSATION ARRANGEMENTS FOR NAMED EXECUTIVE OFFICERS

Listed below are the current annual base salaries for our named executive
officers. Salary increases for fiscal year ending January 31, 2008 and bonuses
for services rendered during fiscal year ended January 31, 2007 have not yet
been determined.

 

Named Executive Officer

   Salary  

Matthew C. Diamond,

   $ 420,000  

Chief Executive Officer and Chairman

  

James K. Johnson, Jr.,

   $ 420,000  

President and Chief Operating Officer 

  

Gary J. Yusko,

   $ 242,000  

Chief Financial Officer

  

Gina R. DiGioia, Esq.,

   $ 200,000  

Chief Legal Officer and Secretary

  

Robert Bell,

   $ 402,000 (1)

Chief Technology Officer

  

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(1) Effective September 1, 2006, we increased Mr. Bell’s salary from $337,000 to
the amount stated above. $100,000 of his base salary is paid by us as deferred
compensation pursuant to an agreement between Mr. Bell and us to pay the
premiums on certain life insurance policies, the beneficiaries of which are
selected by Mr. Bell.