Exhibit 10.1
EMPLOYMENT AGREEMENT
     This Agreement shall be effective as of August 1, 2005 (The “Effective
date”) by and between Michael Rabinovitch (the “Executive”) and Mayor’s
Jewelers, Inc., a Delaware corporation (the “Company”).
     WHEREAS, the Executive declares not being prevented from working as such in
the United States and Canada;
     NOW, THEREFORE, in consideration of the foregoing and of the respective
covenants and agreements, the parties agree as follows:
Position, Responsibilities and Term of Agreement
     1.1 Employment and Duties. Subject to the terms and conditions of this
Agreement, the Company employs the Executive to serve on the Senior Management
Team as the Senior Vice President and Chief Financial Officer reporting to the
President & Chief Executive Officer and the Executive accepts such employment
and agrees to perform in a diligent, careful and proper manner such reasonable
responsibilities and duties commensurate with such position as may be assigned
to the Executive. The title and responsibilities and duties may be changed from
time to time so long as the Executive continues to be a member of the Senior
Management team and are consistent with his skills and experience. Executive
agrees to devote substantially all business time and efforts to and give
undivided loyalty to the Company.
     1.2 Place of work: The Executive shall be based in South Florida, provide
his services to the Company primarily in Florida and with the need to travel to
Montreal twice per month (one full week and one partial week) and any other
traveling needs required by the position.
     1.3 Effective Date. Subject to the provisions of this Agreement, this
Agreement shall start on August 1st, 2005 (“Effective Date”) and shall continue
(the “Term”) unless otherwise terminated as provided for in this Agreement.
2. Compensation
     2.1 Base Salary. During the Term of this Agreement, the Company shall pay
the Executive an annual gross base salary of $300,000 less all applicable
deductions, taxes, and withholdings, payable in the manner dictated by the
Company’s standard payroll policies. The Executive may be eligible to receive
annual base salary increases as determined at the Company’s discretion based
upon the Executive’s performance and the Company’s performance. In no event
shall Executive’s gross base salary be less than $300,000.

 

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     2.2 Incentive Compensation
     “Fiscal Year” in this Agreement shall mean such period of approximately
12 months defined as such from time to time by the Company’s Board of Directors.
The first Fiscal Year is from March 27, 2005, to March 25, 2006. In the event of
any change in the definition “Fiscal Year” it should not adversely affect any
bonus payment or other compensation based or calculated on the Fiscal Year.
          a) Annual Cash Bonus. For each Fiscal Year of the Company through
which the Executive remains an active employee of the Company, the Executive
will have the opportunity to earn a bonus based on achievement of a targeted
level of performance, as reflected in the annual bonus letter and based on
performance criteria set by the Company. For the Fiscal Year ending March 25,
2006, and each Fiscal Year thereafter, the target bonus is 50 % of the Base
Salary. For Fiscal Year ending March 25, 2006, the target bonus amount will be
prorated for that portion of the fiscal year worked. For Fiscal Year ending
March 25, 2006 only, the Executive shall receive an annual cash bonus equal to
the greater of: (i) a guaranteed payment of $75,000; or (ii) the target bonus
prorated for the portion of the Fiscal Year worked. The Executive will need to
be an active employee continuously from the Effective Date through June 30, 2006
in order to receive the payment. In addition, the Executive will receive a one
time signing bonus of $35,000 to be paid on September 1, 2005 and the Executive
must be an active employee continuously from the effective date through
September 1, 2005 to receive this payment. On an ongoing basis, the minimum
bonus pay out for any Fiscal Year is $0 and the maximum bonus pay out for any
Fiscal Year is the maximum allowed under the then current Management Bonus Plan.
          b) Long-term Incentive Awards. For each Fiscal Year of the Company
through which the Executive remains an active employee of the Company, the
Executive may be considered for a long-term incentive award of Mayor’s units
subject to the approval of the Board of Directors and subject to any specific
conditions as may be stated by the Board of Directors and-or the Long-Term
Incentive Plan. This award, if granted, will vest over a multi-year period as
may be approved by the Board of Directors or stated in the Long-Term Incentive
Plan. For the Fiscal Year ending March 25, 2006 the Executive will be granted
the equivalent of 250,000 Mayors units or the equivalent number of Birks units
which approximate 21,739 units (whether stock options, SAR’s, phantom stock,
etc,) with a 3 year vesting period. The grant and pricing of these units will be
subject to the earlier of the following two events: approval by the Board of
Directors or as soon as possible once the financial reorganization of Birks and
Mayors is completed and the Company is authorized to grant Long Term Equity
Incentives.
     2.3 Participation in Benefit Plans and Associate Discount Policy. If
acceptable by the Company’s group insurers, the Company will provide the
Executive with the group insurance coverages (as of September 1, 2005),
currently including life,

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dental and medical insurance benefits, the cost of which shall be borne by the
Company according to the prevailing policies applicable to other Senior
Management members. The Executive will also be provided an additional annual
benefit payment in the amount of $15,000, paid on a quarterly basis. In
addition, the Executive will be entitled to participate in the Company’s
Associate Discount Policy. The Company may, at its discretion, modify said
policies from time to time. Nothing paid to the Executive under any plan,
policies or arrangement presently in effect or made available in the future
shall be deemed to be in lieu of other compensation to the Executive hereunder
as described in this Section 3.
     2.4 Vacation Days. The Executive shall be entitled to twenty days of
vacation for each Fiscal Year consistent with the Company’s vacation policy for
Senior Management officers. The vacation days are earned for a given Fiscal Year
during that same Fiscal Year; as a result, for any portion of a Fiscal Year
worked, the vacation shall be prorated on the basis of the number of days worked
during the Fiscal Year. Unused vacation days may not be carried over from year
to year.
     2.5 Expenses. During the term of employment hereunder, the Executive shall
be entitled, without duplication, to receive reimbursement for all reasonable
and approved business expenses incurred by the Executive in accordance with the
policies and procedures established by the Company. In addition but without
duplication, the Executive shall receive the following gross all-inclusive
allowances:
          a) Car Allowance: The Executive shall be entitled to a car allowance
all-inclusive lump sum amount equal to $800 per month in accordance with the car
allowance policy applicable to other members of Senior Management as may be
amended from time to time. Any other automobile costs or expenses including,
without limitation, maintenance, insurance, repairs, lease or financing costs,
and mileage, are the sole responsibility of the Executive.
          b) One Time Reimbursement of Benefits: The Executive shall be entitled
to a one-time reimbursement of a maximum of $1,000 after submission of receipts
for the coverage of benefits during the waiting period.
          c) One Time Legal Allowance: The Executive will be provided a one time
allowance of up to $1,000 for the legal costs related to the review of this
employment agreement.
It is understood that to the extent these provisions generate taxable benefit
for income tax purposes, these taxes will be the sole responsibility of the
Executive.
3. Termination
     3.1 Certain Definitions. For purposes of this Agreement, the following
terms have the meanings indicated:
          a) “Cause” shall mean: (i) the willful and continued failure by the
Executive to substantially perform the Executive’s duties for the Company (other
than any such failure resulting from the Executive’s incapacity due to physical
or mental

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illness, or any such actual or anticipated failure after the Executive announces
his intention to resign for Good Reason), (ii) the willful engaging by the
Executive in misconduct which is financially injurious to the Company, or
(iii) the Executive’s conviction or a pleading of guilty or nolo contendre with
respect to the commission of a felony or a crime involving bad faith or
dishonesty; (iv) the Executive’s insubordination; (v) any breach by the
Executive of any material term of this Agreement or any other written agreement
between the Executive and the Company; or (vi) the Executive’s material
violation of any of the Company’s policies. No act, or failure to act, on the
Executive’s part shall be considered “willful” unless done, or omitted to be
done, by the Executive not in good faith and without reasonable belief that the
action or omission was in the best interest of the Company.
          b) “Code” shall mean the Internal Revenue Code of 1986, as amended.
          c) “Disability” shall mean the Executive’s inability to perform the
Executive’s duties by reason of mental or physical disability for at least
ninety (90) days in any three-hundred sixty-five (365) day period. In the event
of a dispute as to whether the Executive is disabled within the meaning hereof,
either party may from time to time request a medical examination of the
Executive by a doctor appointed by the Chief of Staff of a hospital selected by
mutual agreement of the parties, or as the parties may otherwise agree, and the
written medical opinion of such doctor shall be conclusive and binding upon the
parties as to whether the Executive has become disabled and the date when such
disability arose. The cost of any such medical examination shall be borne by the
Company.
          d) “Good Reason” shall mean (i) the Executive ceases to be a member of
the Senior Management of the Company, or (ii) the Company materially breaches
any material provision of this Agreement including, but not limited to the
Company requiring the relocation of the Executive outside South Florida. In the
event of a resignation for Good Reason, Executive must provide the Company with
a written “Notice of Resignation for Good Reason.” The “Notice of Resignation
for Good Reason” shall include the specific section of this Agreement which was
relied upon and the reason that the Company’s act or failure to act has given
rise to the Executive’s resignation for Good Reason.
     3.2 Termination Without Cause, Resignation with Good Reason or a Required
Relocation outside South Florida.
          a) Executive may terminate this Agreement by giving the Company
written notice of such termination in accordance with Section 6.2 at least
90 days prior to the termination date, unless a shorter period is agreed upon
between the parties.
          b) In the event at any time of (i) the termination of the employment
of the Executive without Cause (for any reason other than by Death or
Disability) or (ii) the resignation of the Executive for an event constituting
Good Reason, or (iii) the required

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relocation of the Executive outside South Florida, the Company shall pay or
provide to the Executive only the following:
               (i) Any earned and accrued but unpaid installment of base salary
through the date of the Executive’s resignation or termination at the rate in
effect immediately prior to such resignation or termination (or the rate in
effect immediately prior to the occurrence of an event that constitutes Good
Reason, whichever is greater) and all other unpaid amounts to which the
Executive is entitled as of such date under any compensation plan or program of
the Company (including payment for any vacation time not taken during the year
in which termination occurs and any reimbursements not yet paid but due for
business expenses previously incurred), such payments to be made in a lump sum
within 15 days following the date of resignation or termination; and
               (ii) The amount the Executive would have been entitled to
pursuant to Section 2.2(a), had Executive remained employed through the end of
the Fiscal Year in which termination occurs, multiplied by a fraction, the
numerator of which is the number of days from the beginning of such Fiscal Year
to the date of termination, and the denominator of which is 365, such amount to
be paid no later than the time annual bonuses are paid to other executives of
the Company; and
               (iii) In lieu of any further salary payments to the Executive for
periods subsequent to his date of resignation or termination, the Executive will
receive six (6) months of salary continuation at the same rate of base salary in
effect immediately prior to the Executive’s resignation or termination (or the
base salary in effect immediately prior to the occurrence of an event that
constitutes Good Reason, whichever is greater). The Company will make the salary
continuation payments, less applicable taxes and other withholding, on the
Company’s regular payroll dates. In the event the Company terminates the
Executive without cause, the Company may at its sole discretion, require the
Executive to continue providing services for a three (3) month working notice
period while said salary continuation payments are being made and such
continuation of services by the Executive shall not serve to extend the
six-month salary continuation period; and
               (iv) The Company shall maintain in full force and effect for the
period described in Section 3.2(b)(iii), following the date of the Executive’s
resignation or termination, health and dental programs (not life or disability
programs) in which the Executive was entitled to participate either immediately
prior to the Executive’s resignation or termination or immediately prior to the
occurrence of an event that constitutes Good Reason, provided that the
Executive’s continued participation is possible under the general terms and
provisions of such plans and programs. If applicable, to the extent Cobra is
available, the Company’s obligations are satisfied by paying the Executive’s
monthly premiums for the period described in Section 3.2(b)(iii) under Cobra,
and then the Executive may continue the Cobra coverage at the Executive’s
expense;

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               (v) As a condition to his entitlement to receive termination
payments under subsections (ii) – (iv) of this Section, the Executive shall have
executed and delivered to the Company a release substantially in the form
attached hereto as Exhibit A.
          c) Notwithstanding the foregoing, in the event the aggregate amount of
all payments that the Executive would receive pursuant to Section 3.2(b) plus
payment to be made to the Executive outside this Agreement would result in an
excess “parachute payment” (as defined in Section 280G(b)(2) of the Code) but
for this Section 3.2(b), as determined in good faith by the Company, the
aggregate amount of the payments required to be paid to the Executive pursuant
to this Section 3.2(b) shall be reduced to the largest amount that would result
in no portion of any payment to the Executive being subject to the excise tax
imposed by Section 4999 of the Code.
For greater clarity, except as set forth above, no other payment whatsoever
shall be due by the Company to the Executive.
     3.3 Termination for Cause, Disability, Death or Resignation without Good
Reason. In the event of the Executive’s termination of employment for Cause,
Death or Disability or his resignation without Good Reason, only the amounts set
forth in clause (i) of Section 3.2(b) shall be payable to the Executive,
provided that in the event of Death and Disability, the amount set forth in
clause (ii) of Section 3.2(b) shall be payable as well.
     3.4 Withholding. The Company shall have the right to deduct from any
amounts payable under this Agreement an amount necessary to satisfy its
obligation, under applicable laws, to withhold income or other taxes of the
Executive attributable to payments made hereunder.
4. Non-Competition/Confidentiality
     4.1 The Executive agrees that during the Executive’s employment with the
Company, and for a six-month period thereafter, the Executive will not, directly
or indirectly, do or suffer any of the following:
          a) Own, manage, control or participate in the ownership, management or
control of, or be employed or engaged by or otherwise affiliated or associated
(collectively, “Employed”) as a consultant, independent contractor or otherwise
with, any other corporation, partnership, proprietorship, firm, association, or
other business entity, or otherwise engage in any business, which is engaged in
any manner in, or otherwise competes with, the business of the Company or any of
its affiliates (as conducted on the date the Executive ceases to be employed by
the Company in any capacity, including as a consultant) (a “Prohibited
Business”) in the United States of America or any of the foreign countries in
which the Company or any of its affiliates is doing business (a “Competing
Business”) for so long as this Section 4.1(a) shall remain in effect, nor
solicit any person or business that was at the time of the Executive’s
termination of

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employment, or within one year prior thereto, a customer or supplier of the
Company or any of its affiliates; provided, however, that, notwithstanding the
foregoing, the Executive shall not be deemed to be Employed by a Competing
Business if the Board or a committee of the Board determines that the Executive
has established by clear and convincing evidence all of the following: (A) such
entity (including its affiliates in aggregate) does not derive Material Revenues
(as defined below) from the aggregate of all Prohibited Businesses, (B) such
entity (including its affiliates in aggregate) is not a Competitor (as defined
below) of the Company and its affiliates and (C) Executive has no direct
responsibility for or otherwise with respect to any Prohibited Business; for
purposes of this clause (a), “Material Revenues” shall mean that 5% or more of
the revenues of the entity (including its affiliates in aggregate) are derived
from the aggregate of all Prohibited Businesses; an entity shall be deemed a
“Competitor” of the Company and its affiliates if the combined gross receipts of
the entity (including its affiliates in aggregate) from any Prohibited Business
is more than 25% of the gross receipts of the Company and its affiliates in such
Prohibited Business; and an “affiliate” of an entity is any entity controlled
by, controlling or under common control with the entity;
          b) Employ, assist in employing, or otherwise engage in business with
any present executive, officer, employee or agent of the Company or its
affiliates;
          c) Induce any person who is an executive, officer, employee or agent
of the Company, or any member of the Company or its affiliates, to terminate
their relationship with the Company or any of its affiliates; and
          d) Disclose, divulge, discuss, copy or otherwise use or suffer to be
used in any manner, in competition with, or contrary to the interests of, the
Company, or any member of the Company or its affiliates, the customer lists,
manufacturing and marketing methods, product research or engineering data,
vendors, contractors, financial information, business plans and methods or other
confidential business information or trade secrets of the Company, or any member
of the Company or its affiliates, it being acknowledged by the Executive that
all such information regarding the business of the Company or its affiliates
compiled or obtained by, or furnished to, the Executive while the Executive
shall have been employed by or associated with the Company is confidential
information and the Company’s exclusive property (it being understood, however,
that the information publicly disclosed by the Company shall not be subject to
this Section 4.1(d), provided that such information may not be used in
connection with any of the activities prohibited under clauses (a), (b) and
(c) of this Section 4.1 for so long as such clauses remain in effect).
     4.2 Upon the termination of the Executive’s employment with the Company, or
at any time upon the request of the Company, the Executive (or the Executive’s
heirs or personal representatives) shall deliver to the Company (a) all
documents and materials (including, without limitation, computer files)
containing confidential information relating to the business and affairs of the
Company and its direct and indirect subsidiaries, and (b) all documents,
materials and other property (including, without limitation, computer files)
belonging to the Company or its direct or indirect subsidiaries, which in either
case are in the possession or under the control of the Executive (or Executive’s
heirs or personal representatives).

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     4.3 The Executive expressly agrees and understands that the remedy at law
for any breach by the Executive of any of the provisions of this Section 4 will
be inadequate and that damages flowing from such breach are not readily
susceptible to being measured in monetary terms. Accordingly, it is acknowledged
that upon adequate proof of the Executive’s violation of any legally enforceable
provision of this Section 4, the Company shall be entitled to immediate
injunctive relief and may obtain a temporary order restraining any threatened or
further breach. Nothing in this Section 4 shall be deemed to limit the Company’s
remedies at law or in equity for any breach by the Executive of any of the
provisions of this Section 4, which may be pursued or availed of by the Company.
     4.4 In the event the Executive shall violate any legally enforceable
provision of this Section 4 as to which there is a specific time period during
which he/she is prohibited form taking certain actions or from engaging in
certain activities, as set forth in such provision, then, such violation shall
toll the running of such time period from the date of such violation until such
violation shall cease; provided, however, the Company shall seek appropriate
remedies in a reasonably prompt manner after discovery of a violation by the
Executive.
     4.5 The Executive has carefully considered the nature and extent of the
restrictions upon him/her and the rights and remedies conferred upon the Company
under this Section 4, and hereby acknowledges and agrees that the same are
reasonable in time and territory, are designed to eliminate competition which
otherwise would be unfair to the Company, are designed to not stifle the
inherent skill and experience of the Executive, would not operate as a bar to
the Executive’s sole means of support, are fully required to protect the
legitimate interests of the Company and do not confer a benefit upon the Company
disproportionate to the detriment to the Executive.
     4.6 If any court or arbitrators determine that any of the covenants
contained in this Section 4 (the “Restrictive Covenants”), or any part thereof,
is unenforceable because of the duration or geographical scope of such
provision, the duration or scope of such provision, as the case may be, shall be
reduced so that such provision becomes enforceable and, in its reduced form,
such provision shall then be enforceable and shall be enforced.
     4.7 The Company and the Executive intend to and hereby confer jurisdiction
to enforce the Restrictive Covenants upon the courts of South Florida. If the
courts of any one or more or such jurisdictions hold the Restrictive Covenants
wholly unenforceable by reason of breach of scope or otherwise, it is the
intention of the Company and the Executive that such determination not bar or in
any way affect the Company’s right to the relief provided above in the courts of
any other jurisdiction within the geographical scope of such Restrictive
Covenants as to breaches of such Restrictive Covenants in such other respective
jurisdiction, such Restrictive Covenants as they relate to each jurisdiction
being, of this purpose, severable, diverse and independent covenants, subject,
where appropriate, to the doctrine of res judicata.

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     The term “affiliates” in this Section 4 when used in referencing affiliates
of the Company includes, but is not limited to, Henry Birks & Sons, Inc.
5. Assignment. The rights and obligations of the parties under this Agreement
shall not be assignable by either the Company or the Executive, provided that
this Agreement is assignable by the Company to any affiliate of the Company, to
any successor in interest to the business of any of the Company, or to a
purchaser of all or substantially all of the assets of any of the Company
including without limitation by way of merger or stock purchase.
6. Miscellaneous.
     6.1 Governing Law. This Agreement shall be construed in accordance with and
governed for all purposes by the laws of the State of Florida.
     6.2 Notices. Any notice, request, or instruction to be given hereunder
shall be in writing and shall be deemed given when personally delivered or three
days after being sent by United States certified mail, postage prepaid, with
return receipt requested to, the parties at their respective addresses set forth
below:
a)    To the Company:
Mayor’s Jewelers, Inc.
14051 Northwest, 14th Street
Sunrise, Florida 33323
Attention: Senior Vice President & CAO
b)    To the Executive:
     6.3 Severability. If any paragraph, subparagraph or provision hereof is
found for any reason whatsoever to be invalid or inoperative, that paragraph,
subparagraph or provision shall be deemed severable and shall not affect the
force and validity of any other provision of this Agreement. If any covenant
herein is determined by a court to be overly broad thereby making the covenant
unenforceable, the parties agree and it is their desire that such court shall
substitute a reasonable judicially enforceable limitation in place of the
offensive part of the covenant and that as so modified the covenant shall be as
fully enforceable as if set forth herein by the parties themselves in the
modified form. The covenants of the Executive in this Agreement shall each be
construed as an agreement independent of any other provision in this Agreement,
and the existence of any claim or cause of action of the Executive against the
Company, whether predicated on this Agreement or otherwise, shall not constitute
a defense to the enforcement by the Company of the covenants in this Agreement.

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     6.4 Entire Agreement, Amendment and Waiver. This Agreement constitutes the
entire agreement and supersedes all prior agreements of the parties hereto
relating to the subject matter hereof, and there are no oral terms or
representations made by either party other than those herein. This Agreement may
not be amended, supplemented or waived except by a writing signed by the party
against which such amendment or waiver is to be enforced. The waiver by any
party of a breach of any provision of this Agreement shall not operate to, or be
construed as a waiver of, any other breach of that provision nor as a waiver of
any breach of another provision.
     6.5 Arbitration of disputes. Any controversy or claim arising out of or
relating to this Agreement, or breach thereof (other than those arising under
Section 4, to the extent necessary for the Company to avail itself of the rights
and remedies provided under Section 4), or any controversy or claim arising out
of the Executive’s employment with the Company, shall be submitted to
arbitration in Broward County, Florida in accordance with the Rules of the
American Arbitration Association, and judgment upon the award may be entered in
any court having jurisdiction thereof, provided, however, that the parties agree
that (i) the panel of arbitrators shall be prohibited from disregarding, adding
to or modifying the terms of this Agreement; (ii) the panel of arbitrators shall
be required to follow established principles of substantive law and the law
governing burdens of proof; (iii) only legally protected rights may be enforced
in arbitration; (iv) the chairperson of the arbitration panel shall be an
attorney licensed to practice law in Florida who has experience in similar
matters; and (v) any demand for arbitration made by either party must be filed
and served, if at all, within 365 days of the occurrence of the act or omission
complained of, except where the applicable statute of limitations exceeds this
time period in which case the period provided under the statute of limitations
will apply. The award rendered in any arbitration proceeding held under this
Section shall be final and binding, and judgment upon the award may be entered
in any court having jurisdiction thereof, provided that the judgment conforms to
established principles of law and is supported by substantial record evidence.
     6.6 Enforcement.
          a) This Agreement shall inure to the benefit of and be enforceable by
the Executive’s personal and legal representatives, executors, administrators,
successors, heirs, distributees, devisees and legatees. If the Executive should
die while any amounts are still payable to the Executive hereunder, all such
amounts shall be paid in accordance with the terms of this Agreement to the
Executive’s estate or beneficiary
          b) If either party is required to institute litigation or arbitration
to enforce their rights under this Agreement, then the prevailing party, as
determined by either a court of competent juridiction or arbitration, shall be
entitled to recover reasonable attorney’s fees and costs.
     6.7 Survival of Rights and Obligations. The provisions of sections 3.2, 3.3
and 4 (but subject to the time limitations in Section 4.1) shall survive the
termination or expiration of this Agreement. Section 4.1(a) shall not survive
the termination or

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expiration of this Agreement if the Company terminates the Executive without
Cause, or if the Executive resigns with Good Reasons.
     However, nothing in this subsection prohibits the Company from seeking
relief under Section 4 of this Agreement, including circumstances where the
Executive purports to resign with good reason.
     6.8 Counterparts. This Agreement may be executed in two counterparts, each
of which is an original but which shall together constitute one and the same
instrument.
     6.9 Written Resignation. In the event this Agreement is terminated for any
reason (except by death), the Executive agrees that if at the time Executive is
a director or officer of the Company or any of its direct or indirect
subsidiaries, Executive will immediately deliver a written resignation as such
director or officer, such resignation to become effective immediately.
     6.10 Executive’s Representations. The Executive represents and warrants to
the Company that (i) the Executive is able to perform fully the Executive’s
duties and responsibilities contemplated by this Agreement and (ii) there are no
restrictions, covenants, agreements or limitations of any kind on his right or
ability to enter into and fully perform the terms of this Agreement.
     6.11 For the avoidance of doubt, any references to monies or dollars set
forth in this Agreement shall be in United States Dollars.

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Execution
Upon execution below by both parties, this Agreement will enter into full force
and effect as of August 1, 2005.

            MAYOR’S JEWELERS, INC.
      By:   /s/ Thomas A. Andruskevich         Name:   Thomas A. Andruskevich   
    Title:   President & Chief Executive Officer        EXECUTIVE
      By:   /s/ Michael Rabinovitch         Name:   Michael Rabinovitch         
           

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