EXHIBIT 10.1
 WAIVER

This Waiver (the “Waiver”), dated as of August 22, 2016, is hereby executed by
Dominion Capital LLC (“Dominion”) and JRjr33, Inc. (formerly known as CVSL Inc.
(“CVSL” and together with JRjr33, Inc., the “Company”)).

WHEREAS, CVSL issued that certain 9.75% Senior Secured Convertible Note (the
“Note”) in the aggregate original principal amount of $4,000,000 to Dominion (or
its registered assigns) on November 20, 2016. Unless otherwise defined herein,
each capitalized term defined herein shall have the meaning set forth in the
Note.

WHEREAS, pursuant to the terms of Note, the Company is required to timely file
its Quarterly Report on Form 10-Q for the quarter ended June 30, 2016 (the “June
Quarterly Report”) with the Securities and Exchange Commission the (“SEC”)
pursuant to the Securities Exchange Act of 1934, as amended (the “Exchange
Act”).

WHEREAS, pursuant to the terms of Note, the Company is required to timely file
its Quarterly Report on Form 10-Q for the quarter ended September 30, 2016 (the
“September Quarterly Report”) with the SEC pursuant to the Exchange Act.

WHEREAS, Section 17 of the Note provides, with limited exception, that the prior
written consent of the Company and Holders of Notes representing at least
sixty-five (65%) of the aggregate principal amount of the Notes then outstanding
shall be required for any change, waiver or amendment to the Note, and that any
change, waiver or amendment so approved shall be binding upon all existing and
future holders of the Note.

NOW, THEREFORE, the Company and Dominion (as the sole Holder of the Note)
acknowledge and agree as follows:

1.
Dominion hereby irrevocably waives any rights it may have as a Holder to deem
the Company’s failure to timely file with the SEC the June Quarterly Report as
an Event of Default under the Note, or to require any further notice to it under
the Note in respect of same, such waiver to be effective for successive periods,
each consisting of ten (10) Business Days), until the date the June Quarterly
Report is filed with the SEC (the “June Waiver Period”), provided that the
Company issues to Dominion 50,000 shares of the Company’s Common Stock for each
such ten (10) day period required beyond August 22, 2016, which is the due date
of the June Quarterly Report (without regard to whether the Company requires the
full ten (10) Business Day period for any given extension).

Upon the filing of the June Quarterly Report with the SEC during the June Waiver
Period (as it may be extended), the related Event of Default shall be cured as
of the original SEC filing due date of the June Quarterly Report.

2.
Dominion hereby irrevocably waives any rights it may have as a Holder to deem
the Company’s failure to timely file with the SEC the September Quarterly Report
as an Event of Default under the Note, or to require any further notice to it
under the Note in respect of same, such waiver to be effective for successive
periods, each consisting of ten (10) Business Days), until the date the
September Quarterly Report is filed with the SEC (the “September Waiver
Period”), provided that the Company issues to Dominion 50,000 shares of the
Company’s Common Stock for each such ten (10) day period required beyond
November 21, 2016, which is the due date of the September Quarterly Report
(without regard to whether the Company requires the full ten (10) Business Day
period for any given extension).

Upon the filing of the September Quarterly Report with the SEC during the
September Waiver Period (as it may be extended), the related Event of Default
shall be cured as of the original SEC filing due date of the September Quarterly
Report.

3.
Dominion hereby irrevocably waives any rights it may have as a Holder to deem
the Company’s failure to comply with any of the other covenants set forth in
Section 14 of the Note as an Event of Default under the Note, or to require any
further notice to it under the Note in respect of same; provided that the
Company issues to Dominion 100,000 shares of the Company’s Common Stock and
provided further that such waiver shall not apply to any compliance failures
that occur after January 1, 2017.

4.
The definition of Installment Amount as set forth in the Note is hereby amended
as follows (any terms set forth below not otherwise defined shall have the
meanings set forth in the Note): (w) “Installment Amount” means, with respect to
any given Installment Date, the lesser of (x) the Conversion Amount of this Note
as of such Installment Date and (y) the sum of (i) with respect to (A) any
Installment Date occurring after February 1, 2015 and before January 19, 2017,
Fifty Thousand Dollars ($50,000); (B) any Installment Date occurring on January
19, 2017 and before the Maturity Date, Three Hundred Twenty Five Thousand
Dollars ($325,000); and (D) with respect to the

--------------------------------------------------------------------------------

Installment Date that is the Maturity Date, the Principal amount then
outstanding under this Note as of such Installment Date, and (ii) the sum of any
accrued and unpaid Interest as of such Installment Date under this Note, if any,
and accrued and unpaid Late Charges, if any, under this Note as of such
Installment Date (in each case, as any such Installment Amount may be reduced
pursuant to the terms of this Note, whether upon conversion, redemption
prepayment or otherwise and as applied against Installment Amounts scheduled
hereunder in accordance with the written direction of the Holder or, in absence
of such direction, as applied against the Installment Amount payable on the last
Installment Date in which an Installment Amount then remains scheduled to be
paid hereunder). In the event the Holder shall sell or otherwise transfer any
portion of this Note, the transferee shall be allocated a pro rata portion of
the each unpaid Installment Amount hereunder.
 
5.
Schedule 32(w) to the Note is hereby deleted in its entirety and replaced with
the new Schedule A annexed hereto.

6.
The Company represents and warrants to Dominion that it has no disagreements
with its auditors and expects and intends to complete the filing of the June
Quarterly Report and September Quarterly Report at the earliest possible date,
which the Company fully expects to be well in advance of any grace period
allowed by the NYSE MKT LLC (the “NYSE”).

7.
Dominion acknowledges that all of the Company’s undertakings hereunder to issue
any shares of its Common Stock to it are wholly subject to, and conditioned on
attaining, NYSE approval.

[Signature page follows]

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IN WITNESS WHEREOF, Dominion and the Company have executed this Waiver as of the
date first written above.

 
/s/ Mikhail Gurevich
 
Mikhail Gurevich

 
Managing Member
 
 
 
/s/ Christopher L. Brooks
 
Christopher L. Books
 
Chief Financial Officer

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Schedule A
JRJR33, Inc. (f/ka/ CVSL Inc.)
 
 
 
Adjusted Dominion Loan Amortization Schedule
 
 
 
Prepared on August 22, 2016
 
 
 
 
 
 
 
 
 
Date
Beginning Balance
Interest
Interest Payment
Principal Payment
Ending Balance
11/20/2015
$
—

$
—

$
—

$
—

$
4,000,000

12/21/2015
4,000,000

32,500

(32,500
)
—

4,000,000

1/20/2016
4,000,000

32,500

(32,500
)
—

4,000,000

2/19/2016
4,000,000

32,500

(32,500
)
—

4,000,000

3/18/2016
4,000,000

32,500

(32,500
)
(50,000
)
3,950,000

4/18/2016
3,950,000

32,094

(32,094
)
(50,000
)
3,900,000

5/18/2016
3,900,000

31,688

(31,688
)
(50,000
)
3,850,000

6/20/2016
3,850,000

31,281

(31,281
)
(50,000
)
3,800,000

7/20/2016
3,800,000

30,875

(30,875
)
(50,000
)
3,750,000

8/19/2016
3,750,000

30,469

(30,469
)
(50,000
)
3,700,000

9/19/2016
3,700,000

30,063

(30,063
)
(50,000
)
3,650,000

10/19/2016
3,650,000

29,656

(29,656
)
(50,000
)
3,600,000

11/18/2016
3,600,000

29,250

(29,250
)
(50,000
)
3,550,000

12/19/2016
3,550,000

28,844

(28,844
)
(50,000
)
3,500,000

1/19/2017
3,500,000

28,438

(28,438
)
(325,000
)
3,175,000

2/21/2017
3,175,000

25,797

(25,797
)
(325,000
)
2,850,000

3/21/2017
2,850,000

23,156

(23,156
)
(325,000
)
2,525,000

4/21/2017
2,525,000

20,516

(20,516
)
(325,000
)
2,200,000

5/19/2017
2,200,000

17,875

(17,875
)
(2,200,000
)
—