Exhibit 10.4

NOTICE OF PERFORMANCE-BASED
RESTRICTED STOCK UNIT AWARD

BUFFALO WILD WINGS, INC.
2012 EQUITY INCENTIVE PLAN

Name of Participant: John Sample
Target Number of Units:
Maximum Number of Units:
Grant Date:
Performance Period:
Scheduled Vesting Date:

This Notice (the “Notice”), dated and effective as of the Grant Date specified
above, is between Buffalo Wild Wings, Inc., a Minnesota corporation (the
“Company”), and the Participant identified above.

Background

A.    Participant on the date hereof is a key employee or officer of the Company
or a Subsidiary of the Company.

B.    The Company wishes to grant a performance-based restricted stock unit
award to Participant payable in shares of the Company’s common stock pursuant to
the Company’s 2012 Equity Incentive Plan, as amended (the “Plan”).

C.    The Company’s Compensation Committee, as administrator of the Plan, has
determined that the Participant is eligible to receive such an award and hereby
grants an award to the Participant on the terms and conditions that follow.

Terms and Conditions∗

1.    Grant of Performance-Based Restricted Stock Units. The Company hereby
grants to Participant on the Grant Date an award of performance-based restricted
stock units (“Units”) initially equal to the “Target Number of Units” specified
in the table above on the terms and conditions set forth in this Notice and as
otherwise provided in the Plan (the “Award”). The number of Units that may
actually be earned and become eligible to vest pursuant to this Award can be
between 0% and 200% of the Target Number of Units, but may not under any
circumstances exceed the Maximum Number of Units specified in the table above.
Each Unit that vests will entitle the Participant to receive one Share of the
Company’s Stock.

2.    Nature of Units. The Units granted pursuant to this Award are bookkeeping
entries only and do not provide the Participant with any dividend, voting or
other rights of a stockholder of the Company. The Units shall remain forfeitable
at all times unless and to the extent the vesting conditions set forth in
Section 3 of this Notice are satisfied. Neither this Award nor the Units may be
sold, transferred, assigned, encumbered or otherwise disposed of, except by will
or the laws of descent and distribution in the event of the Participant’s death.
Any attempt to otherwise transfer the Units or this Award shall be void and
without effect.

3.    Vesting of Restricted Stock Units. For purposes of this Notice, “Vesting
Date” means any date, including the Scheduled Vesting Date, on which Units
subject to this Award vest as provided in this Section 3.

(a)    General. Except as otherwise provided in Paragraphs 3(b) and 3(c), the
Units subject to this Award shall vest on the Scheduled Vesting Date only if and
to the extent the Company satisfies the performance-based objective(s) for the
Performance Period as set forth in Exhibit A to this Notice. If the Committee
certifies that the Company achieved at least its threshold performance-based
objective for the Performance Period, then some or all of the Units subject to
this Award will vest as of the Scheduled Vesting Date. The portion of the Units
subject to this Award that will vest as of the Scheduled Vesting Date will be
determined according to the formula specified in Exhibit A. Any Units that have
not vested on the Scheduled Vesting Date will be forfeited.

(b)    Termination of Employment. Except as provided in the following sentences
and in Paragraph 3(c), if the Participant’s employment with the Company and all
of its Affiliates ceases at any time during the Performance Period, this Award
shall terminate and all Units subject to this Award shall be forfeited by
Participant. If, however, the Participant’s employment with the Company and all
of its Affiliates ends due to death or Disability, and if the Scheduled Vesting
Date of this Award is the end of the fiscal year in which the termination
occurred, then this Award will vest at the same time and to the same degree as
comparable awards to continuing employees based on Company’s actual performance
during the Performance Period. If the Participant’s employment with the Company
and all of its Affiliates ends due to retirement, which is defined as
termination of employment other than for Cause at a time when the Participant is
at least 55 years old and has worked for the Company for at least 10 years, then
a pro rata portion (based on full fiscal months of the Performance Period during
which the Participant was actively employed as a percentage of the fiscal months
in the Performance Period) of the number of Units that would have vested on the
Scheduled Vesting Date based on the Company’s actual performance during the
Performance Period if the Participant’s employment had continued will vest as of
the Scheduled Vesting Date. It is understood that if the Participant’s
employment ends for any reason during the period between the Scheduled Vesting
Date and the date Shares of Stock are to be issued in settlement of Units that
vest as of the Scheduled Vesting Date, the Participant shall not forfeit any
such Units.

(c)    Change in Control. If a Change in Control occurs and the Participant
holds Units subject to this Notice at the time, then one of the following shall
occur:

            (1)    If, pending the Change in Control, the Committee determines
that this Award will not continue after the Change in Control or that the
successor entity (or its Parent) will not agree to provide for the assumption or
replacement of this Award with a comparable equity-based award covering shares
of the successor entity (or its Parent) that preserves the intrinsic value of
this Award existing at the time of the Change in Control and is subject to
substantially similar terms and conditions as this Award, then a portion of the
Units subject to this Award shall vest and be settled within 30 days of the date
of the Committee action to accelerate vesting, unless the Participant has made
an election in accordance with Section 5 of this Notice. That portion shall be
equal to the number of Units subject to this Award that would vest as of the
Scheduled Vesting Date if the Company were to achieve the Target Payout level
performance objective for the Performance Period, multiplied by a fraction, the
numerator of which is the number of days between the Grant Date and the date of
Committee action to accelerate vesting, and the denominator of which is the
number of days in the Performance Period.

(2)    If, in connection with the Change in Control, subparagraph 3(c)(1) is not
applicable and this Award is continued, assumed or replaced in the manner
described in subparagraph 3(c)(1), and if within one year after that Change in
Control the Participant’s employment with the Company and all of its Affiliates
(or with any successor entity) is terminated by the employer for reasons other
than Cause, or is terminated by the Participant for Good Reason (as defined in
Paragraph 3(d)), then a portion of the Units subject to this Award shall
immediately vest and be settled within 30 days after the date of the
Participant’s termination of employment, unless the Participant has made an
election in accordance with Section 5 of this Notice. That portion shall be
equal to the number of Units subject to this Award that would vest as of the
Scheduled Vesting Date if the Company were to achieve the Target Payout level
performance-based objective for the Performance Period, multiplied by a
fraction, the numerator of which is the number of days between the Grant Date
and the date of the Participant’s termination of employment, and the denominator
of which is the number of days in the Performance Period.

(d)    Definition of Good Reason. “Good Reason” means any of the following
conditions arising without the consent of Participant, provided that Participant
has first given written notice to the Company of the existence of the condition
within 90 days of its first occurrence, and the Company has failed to remedy the
condition within 30 days thereafter:

(1)    a material diminution in the Participant’s base salary;

(2)    a material diminution in the Participant’s authority, duties, or
responsibilities;

(3)    relocation of Participant’s principal office more than 50 miles from its
current location; or

(4)    any other action or inaction that constitutes a material breach by the
Company of any terms or conditions of any agreement between the Company and the
participant, which breach has not been caused by Participant.

4.    Settlement of Units. Unless the Participant has made an election in
accordance with Section 5 of this Notice, and except as otherwise provided in
Paragraph 3(c), as soon as practicable after the Scheduled Vesting Date, but no
later than March 15 of the year immediately following the Scheduled Vesting
Date, the Company shall cause to be issued to the Participant (or his or her
beneficiary or personal representative) one Share of Stock in payment and
settlement of each vested Unit. The Company may withhold from the number of such
Shares to be delivered in settlement of the Units any Shares required for the
payment of withholding taxes as provided in Paragraph 6(e) below.

5.    Deferral of Payment of Vested Units.

(a)    Election. The Participant may elect, on or before the date that is six
months before the end of the Performance Period, to defer receipt of the payment
and settlement of vested Units.

(1)    Shares Eligible for Deferral. A Participant may elect to defer payment
and settlement of 10%‑100% (expressed as a whole percentage) of the vested
Units. Vested Units as to which such an election has been made are referred to
as “Deferred Units.”

(2)    Time of Payment. Deferred Units shall be paid upon the earliest to occur
of the following (the “Payment Date”):

(A)    the Participant’s Separation from Service (as defined in the Buffalo Wild
Wings, Inc. Management Deferred Compensation Plan (the “Deferred Compensation
Plan”)),

(B)    the Participant’s death,

(C)    the Participant’s disability (as defined in the Deferred Compensation
Plan), or

(D)    an in-service distribution date elected by the Participant, if any.
 
(3)    Form of Payment. Deferred Units, when paid, shall be distributed in
shares of Stock either (A) as a lump sum or (B) in equal annual installments
over a specified period of no more than five years; provided however, that if a
Participant elects installments, the Administrator may, in its discretion,
determine to settle the Participant’s Deferred Units in cash instead of in
shares of Stock. Payment shall be treated as made upon the Participant’s
Separation from Service if it is made on such date or a later date within the
same calendar year or, if later, by the 15th day of the third calendar month
following the Separation from Service, subject to Paragraph 5(b). If the
Participant elects to receive installments, the issuance of each annual
installment shall be made on the anniversary of the date of the first issuance.

(4)    Election Forms. Such election shall be made on such form(s) prescribed by
the Administrator and shall otherwise comply with any rules or procedures
specified by the Administrator for making elections.

(b)    Specified Employee. If the Participant makes a deferral election pursuant
to Paragraph 5(a) and is a “Specified Employee” (as defined in the Deferred
Compensation Plan) as of the date of the Participant’s Separation from Service
(and has not elected an earlier in-service distribution of Deferred Units), no
payment shall be made to the Participant until the first day of the seventh
month after the Participant’s Separation from Service (or, if earlier, the date
of the Participant’s death). If the Participant has elected under Paragraph 5(a)
to receive payment in equal annual installments, the first such installment
shall be issued on the first day of the seventh month after the Participant’s
Separation from Service, and subsequent installments shall be paid on the
anniversary of the first installment.

(c)    Dividend Equivalents. A Participant who has Deferred Units hereunder
shall be entitled to receive additional Deferred Units with respect to such
Deferred Units as “dividend equivalents” at such time(s), if any, that cash
dividends are declared and paid by the Company on shares of Stock. The number of
additional Deferred Units shall be determined by multiplying the number of
Deferred Units then credited to the Participant (which shall include any
Deferred Units previously credited to the Participant in connection with cash
dividends under this Paragraph 5(c)), times the dollar amount of the cash
dividend per share of Stock, and then dividing by the Fair Market Value of a
share of Stock as of the dividend payment date. Any Deferred Units credited to a
Participant with respect to cash dividends under this Paragraph 5(c) shall be
vested at all times, and paid at the same time and in the same form as the
Participant’s other Deferred Units.

(d)    Administration. The Administrator shall have the authority to establish a
bookkeeping account or accounts in the name of the Participant, and such rules,
regulations and procedures as it shall deem necessary or desirable for the
orderly administration of deferrals of Units hereunder or compliance with
applicable law. The Administrator may, in its discretion, delegate its
administrative duties with respect to Deferred Units to such officer or officers
of the Company, or third party or parties, as it shall approve.

(e)    Small Balances. Notwithstanding any payment election made pursuant to
Paragraph 5(a)(iii), if the Fair Market Value of the Shares of Stock underlying
a Participant’s Deferred Units, is, in the aggregate, less than $20,000 on the
Payment Date, such Shares will be distributed in a lump sum. In addition, the
Company may distribute all of a Participant’s unpaid deferred Shares in a lump
sum if the Fair Market Value of such Shares does not exceed the limit in Section
402(g)(1)(B) of the Code and results in the termination of the Participant’s
entire deferred interest under this Notice.

(f)    Beneficiary. The Administrator may permit the Participant to designate
one or more beneficiaries to receive payment of any benefits to which the
Participant is entitled under this Section 5. In the absence of a valid
beneficiary designation, a Participant’s beneficiary shall be his Surviving
Spouse (as defined in the Deferred Compensation Plan), or if the Participant has
no Surviving Spouse, the beneficiary shall be the Participant’s estate. Payment
of a Participant’s entire interest in Deferred Units shall be paid to his
beneficiary(ies) in a lump sum.

(g)    Unfunded Right. The Company’s obligations under this Section 5 are merely
an unfunded, unsecured obligation to pay and settle Deferred Units hereunder in
accordance with the provisions of this Section 5. The Company shall not be
required to fund, or otherwise segregate assets to be used for payment of
benefits under the Plan, and to the extent it does so, such assets shall remain
subject to the claims of the Company’s general creditors.

(h)    Amendment and Termination. The Committee may amend the provisions of this
Section 5 or terminate the deferral of Units under this Section 5 at any time,
provided that any such amendment or termination complies with the requirements
of Code Section 409A and the regulations and guidance thereunder.

6.    General Provisions.

(a)    Employment. Neither this Notice nor the Award shall confer on Participant
any right with respect to continuance of employment by the Company or any of its
Affiliates, nor will it interfere in any way with the right of the Company or
any Affiliate to terminate such employment. Nothing in this Notice shall be
construed as creating an employment contract for any specified term between
Participant and the Company or any Affiliate.

(b)    Securities Law Compliance. No Shares of Stock issuable pursuant to this
Award shall be issued and delivered unless the issuance of the Shares complies
with all applicable legal requirements, including compliance with the provisions
of applicable state securities laws, the Securities Act of 1933, as amended, the
Securities Exchange Act of 1934, as amended, and the requirements of the
exchanges on which the Company’s Stock may, at the time, be listed.

(c)    Changes in Capitalization. Pursuant and subject to Section 12 of the
Plan, certain changes in the number of Shares or character of the Stock of the
Company (through merger, consolidation, exchange, reorganization, divestiture
(including a spin-off), liquidation, recapitalization, stock split, stock
dividend or otherwise) shall result in an equitable adjustment by the Committee
to avoid dilution or enlargement of Participant’s rights with respect to any
Units subject to this Award which have not yet been settled.

(d)    Shares Reserved. The Company shall at all times during the term of this
Award reserve and keep available such number of shares of Stock as will be
sufficient to satisfy the requirements of this Award.

(e)    Withholding Taxes. The Company shall have the right to (i) withhold from
any cash payment under the Plan or any other compensation owed to the
Participant an amount sufficient to cover any required withholding taxes in
connection with the settlement of Units subject to this Award, and (ii) require
a Participant or other person receiving Shares of Stock under this Award to pay
a cash amount sufficient to cover any required withholding taxes before actual
receipt of those Shares. In lieu of all or any part of a cash payment from the
Participant as provided above, the Committee may elect to cover all or any part
of the required withholdings (up to the Participant’s minimum required tax
withholding rate or such other rate that will not trigger a negative accounting
impact) through a reduction in the number of Shares delivered to Participant,
valued in the same manner as used in computing the withholding taxes under
applicable laws.

(f)    2012 Equity Incentive Plan. The Award evidenced by this Notice is granted
pursuant to the Plan, a copy of which Plan has been made available to
Participant and is hereby incorporated into this Notice. This Notice is subject
to and in all respects limited and conditioned as provided in the Plan. The Plan
governs this Award and, in the event of any questions as to the construction of
this Notice or in the event of a conflict between the Plan and this Notice, the
Plan shall govern, except as the Plan otherwise provides.

(g)    Scope of Notice. This Notice shall bind and inure to the benefit of the
Company, its Affiliates and their successors and assigns, and shall bind and
inure to the benefit of Participant and any successor or successors of
Participant permitted herein. This Award is expressly subject to all terms and
conditions contained in the Plan and in this Notice, and Participant shall
comply with all such terms and conditions.

(h)    Arbitration. Any dispute arising out of or relating to this Notice or the
alleged breach of it, or the making of this Notice, including claims of fraud in
the inducement, shall be discussed between the disputing parties in a good faith
effort to arrive at a mutual settlement of any such controversy. If,
notwithstanding, such dispute cannot be resolved, such dispute shall be settled
by binding arbitration. Judgment upon the award rendered by the arbitrator may
be entered in any court having jurisdiction thereof. The arbitrator shall be a
retired state or federal judge or an attorney who has practiced securities or
business litigation for at least 10 years. If the parties cannot agree on an
arbitrator within 20 days, any party may request that the chief judge of the
District Court of Hennepin County, Minnesota, select an arbitrator. Arbitration
will be conducted pursuant to the provisions of this Notice, and the commercial
arbitration rules of the American Arbitration Association, unless such rules are
inconsistent with the provisions of this Notice. Limited civil discovery shall
be permitted for the production of documents and taking of depositions.
Unresolved discovery disputes may be brought to the attention of the arbitrator
who may dispose of such dispute. The arbitrator shall have the authority to
award any remedy or relief that a court of the state of Minnesota could order or
grant; provided, however, that punitive or exemplary damages shall not be
awarded. The arbitrator may award to the prevailing party, if any, as determined
by the arbitrator, all of its costs and fees, including the arbitrator’s fees,
administrative fees, travel expenses, out-of-pocket expenses and reasonable
attorneys’ fees. Unless otherwise agreed by the parties, the place of any
arbitration proceedings shall be Hennepin County, Minnesota.
(i)    Choice of Law. This Notice is subject to the laws of the State of
Minnesota and shall be construed and interpreted thereunder (without regard to
its conflicts of laws principles).
(j)    Code Section 409A. To the extent any provision of this Notice does not
satisfy the requirements of Code Section 409A or any regulations or other
guidance issued by the Treasury Department or the Internal Revenue Service under
Code Section 409A, such provision will be applied in a manner consistent with
such requirements, regulations or guidance, notwithstanding any provision of the
Notice to the contrary, and to the extent not prohibited by Code Section 409A,
the provisions of the Notice and the rights of Participants and their
beneficiaries hereunder shall be deemed to have been modified accordingly.
[Insert signature]
                                
Buffalo Wild Wings, Inc.
[Insert name of officer]
[Insert title of officer]

Exhibit A to
Notice of Performance-Based Restricted Stock Unit Award

Performance-Based Objectives

Performance Period:    

The determination of the number of Units that will vest on the Scheduled Vesting
Date at the end of the Performance Period specified above as provided in
Paragraph 3(a) of the Notice will be determined as follows:

1.    The Company’s Cumulative Net Income (as defined below) for the Performance
Period will be determined.

2.    Based on that Cumulative Net Income, the Payout Factor for the Performance
Period will be determined from the following table based on where the Company’s
actual Cumulative Net Income falls relative to the goals specified in the
applicable column of the table. If the Company’s actual Cumulative Net Income
for the Performance Period is between two amounts shown in the applicable column
of the table, the corresponding Payout Factor will be determined by linear
interpolation between the two relevant Payout Factors shown in the table. If
actual Cumulative Net Income for the Performance Period is less than the
Threshold Goal specified, the Payout Factor is zero, and if it greater than the
Maximum Goal specified, the Payout Factor is 200%.

Payout Factor (% of Target Number of Units that Vest)
Company’s Cumulative Net Income Goals for the Performance Period Ending
__________________:
 
 
3-Year Cumulative Net Income (in $ Millions)
200% (Maximum)
 
 
 100% (Target)
 
 
 75% (Threshold)
 
 

3.    The number of Units that will vest as of the Scheduled Vesting Date will
be the Target Number of Units, as set forth on page one of the Notice,
multiplied by the Payout Factor.

4.    For purposes of this Exhibit A, the Company’s “Cumulative Net Income” for
the Performance Period shall mean the Company’s net income for the Performance
Period as calculated under U.S. generally accepted accounting principles,
subject to adjustment as set forth in the 2016 EIP Exception Guidelines, adopted
by the Committee as part of the applicable Long-Term Incentive Program.
  
5.    As an example, to compute the number of Units that will vest on the
Scheduled Vesting Date, assume the following facts: (i) the Target Number of
Units was 1,000; and (ii) the Company’s actual Cumulative Net Income for the
Performance Period was half-way between the Target Goal and the Maximum Goal.
Under these facts, the Payout Factor would be 150% (half-way between 100% and
200%), and the number of Units vesting on the Scheduled Vesting Date would be
1,500.