Exhibit 10.1
 
 
Innovative Food Holdings Announces 1st Quarter Results and Shows Record Positive
Operating Income.

Naples, Florida  May 20, 2009-  Innovative Food Holdings (OTC:BB – IVFH) a
marketer and purveyor of  high quality gourmet food products throughout the
United States, announced today it’s first quarter fiscal year 2009 results.

First Quarter Results:

The Company reported net GAAP income of $1.28 million or $0.007 per share vs. a
loss of ($1.95 million) or ($0.011) per share a year earlier. GAAP income per
share for the quarter included one-time gains for the retirement of debt and
other gains as a result of the revaluation of certain liabilities related to the
debt retirement.

The company reported net operating income (income before interest expenses and
other gains and losses) of $26,420 a significant improvement compared to an
operating loss of  ($19,985) for the same quarter last year.

Net revenues for the quarter were $1.600 million for the quarter ended March 31,
2009 down slightly from net revenues of $1.603 million for the same period a
year ago.

Operating Highlights for the quarter included:

Achieved record operating income and reported positive operating income for the
first time in the company’s history.

Maintained revenues and a strong customer base despite significant economic
challenges across the United States and especially difficult economic conditions
within the restaurant and hospitality sector.

The Company also improved its balance sheet through the retirement of
liabilities at a discount resulting in a gain of $222,656 and the reduction of
net liabilities in that amount off the Company’s balance sheet.

The CEO of Innovative Food Holdings, Inc. Mr. Sam Klepfish said “We are
extremely excited by the first quarter operating results.  We believe that the
our historic positive operating income is a milestone for the company and
provides another validation for our strategic operating plan which emphasizes
our core competencies and a strong focus on bottom line growth.  In addition,
despite overall flat revenues for the quarter, we experienced an uptick in
revenue growth towards the end of the first quarter and that revenue growth has
continued into the second quarter.”

Mr. Klepfish further noted “These results are a testament to the hard work of
all our employees and to the attractiveness of our offerings. It is important to
point out that we believe that it is a significant achievement for the company
to be able to report strong quarterly results in an extremely challenging
economic environment overall and in an especially difficult economic environment
for the restaurant and hospitality sector.  I believe that the steps we have
taken to solidify our business, which are reflected in our quarterly results,
will allow us to be optimally positioned for further growth when economic
conditions improve.”

About Innovative Food Holdings: Innovative Food Holdings, Inc., through its
wholly owned subsidiaries, is in the business of marketing and selling high
quality gourmet food.
 
Food Innovations, Inc., in partnership with one of the largest foodservice
distributors in the Unites States, provides the highest quality gourmet food
products to professional chefs throughout the United States. To learn more,
visit the Food Innovations website at www.foodinno.com. Food Innovations is a
wholly owned subsidiary of Innovative Food Holdings, Inc.
 
For the Gourmet, Inc., through its soon-to-be-launched website, and through
additional sales channels, provides the highest quality gourmet food products to
the retail consumer market. To learn more, visit the For The Gourmet website at
www.forthegourmet.com. For The Gourmet is a wholly owned subsidiary of
Innovative Food Holdings, Inc.
 
 
This release contains certain forward-looking statements and information
relating to Innovative Food Holdings, Inc. (the "Company") that are based on the
beliefs of the Company's management, as well as assumptions made by, and
information currently available to, the Company. Such statements reflect the
current views of the Company with respect to future events and are subject to
certain assumptions, including those described in this release. Should one or
more of these underlying assumptions prove incorrect, actual results may vary
materially from those described herein as should, could, anticipated, believed,
intended, potentially or expected. The Company does not intend to update these
forward-looking statements.
 

Contact:
 
     Media Contact:
     March Noble Communications
     Dylan Hundley
     (646) 435-4069
     info@marchnoble.com
      
     Innovative Food Holdings, Inc.
     Sam Klepfish
     (239) 449-3235
     sklepfish@innovativefoodholdings.com
      
     Innovative Food Holdings, Inc.
     IR@Innovativefoodholdings.com