Exhibit 10.1

 

CERTAIN CONFIDENTIAL INFORMATION CONTAINED IN THIS DOCUMENT, MARKED BY BRACKETED
ASTERISKS, HAS BEEN OMITTED AND FILED SEPARATELY WITH THE SECURITIES AND
EXCHANGE COMMISSION PURSUANT TO RULE 24B-2 OF THE SECURITIES EXCHANGE ACT OF
1934, AS AMENDED.

 

EXECUTION VERSION

 

FIRST AMENDMENT TO COMPREHENSIVE BEVERAGE AGREEMENT

 

This First Amendment to Comprehensive Beverage Agreement (this “Amendment”) is
entered into on April 28, 2017 (the “Effective Date”), by and between The
Coca-Cola Company, a Delaware corporation (“Company”), Coca-Cola Refreshments
USA, Inc. (“CCR”), a wholly‑owned subsidiary of Company, and Coca-Cola Bottling
Co. Consolidated, a Delaware corporation (“Bottler”). Capitalized terms used but
not otherwise defined herein shall have the respective meanings ascribed thereto
in the Agreement (as hereinafter defined and as amended hereby).

RECITALS

 

WHEREAS, Company, CCR and Bottler are parties to that certain Comprehensive
Beverage Agreement (the “Agreement”), having an effective date of March 31,
2017; and

WHEREAS, Company, CCR and Bottler now wish to amend the Agreement as set forth
herein.

NOW, THEREFORE, in consideration of these promises and for other good and
valuable consideration, the receipt and sufficiency of which are hereby
acknowledged, the parties hereto agree as follows:

1.The parties hereto hereby amend Exhibit C-2 (Sub-Bottling Territory) to the
Agreement by adding the “Akron/Elyria/Toledo/Willoughby/Youngstown Subterritory”
set forth on Attachment A hereto to such Exhibit.

2.The parties hereto hereby amend Schedule 3.2 (Sub-Bottling Payments) to the
Agreement by adding the following to the final sentence of the second paragraph
of such Schedule:

and (c) the amount of the Sub-Bottling Payment for the
Akron/Elyria/Toledo/Willoughby/Youngstown Subterritory identified on Exhibit C-2
will be calculated for each Bottler fiscal quarter by (i) multiplying Bottler’s
Sub-Bottling Gross Profit in such Subterritory for such fiscal quarter by the
[***] set forth in Schedule 3.2.1-B corresponding to the [***].

3.The parties hereto herby further amend the Agreement by adding the Schedule
attached hereto as Attachment B as new Schedule 3.2.1-B to the Agreement.

 

 

[***] – THIS CONFIDENTIAL INFORMATION HAS BEEN OMITTED AND FILED SEPARATELY WITH
THE SECURITIES AND EXCHANGE COMMISSION PURSUANT TO A REQUEST FOR CONFIDENTIAL
TREATMENT.

--------------------------------------------------------------------------------

4.Other than as expressly amended by this Amendment, the Agreement will continue
in effect in accordance with its terms.

5.This Amendment shall be governed by and construed in accordance with the laws
of the State of Georgia, without regard to principles of conflict of laws.

6.This Amendment may be signed in counterparts, which together shall constitute
one agreement.

 

[Signature Page Follows]

 

- 2 -

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IN WITNESS WHEREOF, the parties hereto have executed this Amendment by their
duly authorized representatives as of the date first written above.

 

 

THE COCA-COLA COMPANY

 

 

 

 

 

 

By:

/s/ J. A. M. Douglas, Jr.

 

Authorized Representative

 

 

 

 

 

 

 

COCA-COLA REFRESHMENTS USA, INC.

 

 

 

 

 

 

By:

/s/ J. A. M. Douglas, Jr.

 

Authorized Representative

 

 

 

 

 

 

 

COCA-COLA BOTTLING CO.

CONSOLIDATED

 

 

 

 

 

 

By:

/s/ E. Beauregarde Fisher III

 

Authorized Representative

 

 

 

 

Signature Page to Amendment to Comprehensive Beverage Agreement

--------------------------------------------------------------------------------

 

ATTACHMENT A

 

Akron/Elyria/Toledo/Willoughby/Youngstown Subterritory:

 

State

County

Sales Center

Description

Ohio

Ashtabula

Willoughby OH

All locations in Ashtabula County

Ohio

Carroll

Akron OH

All locations in Carroll County

Ohio

Columbiana

Youngstown OH

All locations in Columbiana County

Ohio

Erie

Elyria OH

All locations in Erie County, EXCLUDING all locations on Kelley's Island.

Ohio

Erie

Toledo OH

Only those locations in Erie County located on Kelley's Island.

Ohio

Fulton

Toledo OH

All locations in Fulton County

Ohio

Geauga

Akron OH

Only those locations in Geauga County that are in the southwest corner that are
south of the Conrail Railroad line that runs from the eastern Cuyahoga County
boundary to the northern Portage County boundary.

Ohio

Geauga

Willoughby OH

All locations in Geauga County, EXCLUDING a small area in the southwest corner
that is south of the Conrail Railroad line that runs from the eastern Cuyahoga
County boundary to the northern Portage County boundary.

Ohio

Harrison

Akron OH

Only those locations in Harrison County located in the city limits of Bowerston.

Ohio

Henry

Toledo OH

All locations in Henry County north of a line starting at a point
(84°13'39.037"W 41°15'11.586"N) where State Route 18 crosses the Henry –
Defiance County boundary; thence eastwardly along State Route 18, through and
not including the town of Holgate, to a point (84°2'11.551"W 41°15'14.379"N) at
the intersection of State Route 18 and County Road G; thence south along State
Route 18 through and not including the town of Hamler; thence south and
eastwardly out of Hamler on State Route 18 to a point (83°52'55.48"W
41°13'33.438"N) where State Route 18 crosses the Henry – Wood County boundary.

Ohio

Huron

Elyria OH

All locations in Huron County north of a due east-west line running through a
point (82°33'33.325"W 41°10'34.722"N) at the intersection of US Highway 250 and
Dublin Rd, but excluding all locations within the city limits of the town of
Bellevue.

Ohio

Huron

Toledo OH

Only those locations in Huron County within the city limits of the town of
Bellevue.

Ohio

Lake

Willoughby OH

All locations in Lake County

Ohio

Lorain

Elyria OH

All locations in Lorain County, EXCLUDING those locations on or along New London
Eastern Rd across the very southern part of the County.

Ohio

Lucas

Toledo OH

All locations in Lucas County

A-1

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State

County

Sales Center

Description

Ohio

Mahoning

Youngstown OH

All locations in Mahoning County

Ohio

Medina

Akron OH

All locations in Medina County, EXCLUDING two small areas on the southern County
boundary that are east, south, and west of a line starting at a point
(82°0'20.379"W 40°59'25.562"N) where Cemetery Rd crosses the Medina – Wayne
county boundary; thence north along Cemetery Rd to a point (82°0'20.395"W
41°0'1.963"N) at the intersection of Cemetery Rd and Willow Rd; thence east
along Willow Rd to a point (81°59'46.669"W 41°0'1.823"N) at the intersection of
Willow Rd and State Highway 83 (Avon Lake Rd); thence north along State Highway
83 to a point (81°59'46.382"W 41°0'18.51"N) at the intersection of State Highway
83 and White Rd; thence east along White Rd to a point (81°57'54.494"W
41°0'33.523"N) at the intersection of White Rd and Friendsville Rd; thence south
along Friendsville Rd to a point (81°57'28.662"W 40°59'23.484"N) where it
crosses the Medina – Wayne county boundary; AND all points along Wooster Pike
from the Medina – Wayne county boundary north to a point (81°53'13.003"W
41°0'5.231"N) at the intersection of Wooster Pike and Mud Lake Rd.

Ohio

Ottawa

Toledo OH

All locations in Ottawa County

Ohio

Portage

Akron OH

All locations in Portage County

Ohio

Sandusky

Toledo OH

All locations in Sandusky County, EXCLUDING the town of Green Springs.

Ohio

Seneca

Toledo OH

Only those locations in Seneca County in a small portion in the northeast corner
around the town of Flat Rock bounded on the west by Township Road 82 and bounded
on the south by Township Rd 178, including the town of Flat Rock.

Ohio

Stark

Akron OH

All locations in Stark County

Ohio

Summit

Akron OH

All locations in Summit County

Ohio

Trumbull

Youngstown OH

All locations in Trumbull County

Ohio

Tuscarawas

Akron OH

All locations in Tuscarawas County in the following townships in the
northeastern part of the County: Franklin, Lawrence, Sandy, Dover, Goshen,
Fairfield, Warren, New Philadelphia, York, Union, Clay, Warwick, Mill, and Rush.

A-2

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State

County

Sales Center

Description

Ohio

Wayne

Akron OH

All locations in Wayne County north and east of a line starting at a point
(81°38'52.207"W 40°53'42.248"N) where County Road 27 (Fulton Rd) crosses the
Wayne – Stark county boundary; thence westwardly along County Road 27, through
and including the town of Marshallville, to a point (81°48'40.181"W
40°54'6.568"N) at the intersection of County Road 27 and County Road

200 (Blough Rd); thence north along County Road 200 to a point (81°48'43.266"W
40°56'44.561"N) at the intersection of County Road 200 and State Highway 604;
thence west along State Highway 604 (Easton Rd) to a point (81°49'17.228"W
40°56'44.387"N) at the intersection of State Highway 604 and Shorle Rd; thence
north along Shorle Rd to a point (81°49'20.154"W 40°59'18.124"N) where it
crosses the Wayne – Medina county boundary.

Ohio

Williams

Toledo OH

All locations in Williams County east of a line starting at a point
(84°28'41.096"W 41°25'37.75"N) at the intersection of County Line Rd and County
Rd 18 on the Williams – Defiance County boundary; thence north on County Rd 18
to a point (84°28'40.828"W 41°31'42.77"N) at the intersection of County Rd 18
and County Rd H; thence west on County Rd H to a point (84°37'55.7"W
41°31'41.766"N) at the intersection of County Rd H and County Rd 10; thence
north on County Rd 10 to a point (84°37'52.484"W 41°42'3.072"N) where County Rd
10 crosses the Williams – Hillsdale County boundary.

Ohio

Wood

Toledo OH

All locations in Wood County north of a line starting at a point (83°52'57.78"W
41°17'3.093"N) where State Route 281 (Defiance Pike) crosses the Wood – Henry
County boundary; thence east along State Route 281 to a point (83°30'31.289"W
41°16'57.215"N) at the intersection of State Route 281 and State Route 199
(McCutcheonville Rd); thence southward along State Route 199 to a point
(83°29'27.587"W 41°14'37.734"N) at the intersection of State Route 199 and
County Highway 3 (Cygnet Rd), in the town of West Millgrove, West Millgrove not
included; thence north and eastwardly along County Highway 3 to a point
(83°25'11.467"W 41°15'14.495"N) where County Highway 3 crosses the Wood –
Sandusky County boundary.

 

 

 

A-3

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ATTACHMENT B

 

SCHEDULE 3.2.1-B

 

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B-1

 

[***] – THIS CONFIDENTIAL INFORMATION HAS BEEN OMITTED AND FILED SEPARATELY WITH
THE SECURITIES AND EXCHANGE COMMISSION PURSUANT TO A REQUEST FOR CONFIDENTIAL
TREATMENT.

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B-2

 

[***] – THIS CONFIDENTIAL INFORMATION HAS BEEN OMITTED AND FILED SEPARATELY WITH
THE SECURITIES AND EXCHANGE COMMISSION PURSUANT TO A REQUEST FOR CONFIDENTIAL
TREATMENT.

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B-3

 

[***] – THIS CONFIDENTIAL INFORMATION HAS BEEN OMITTED AND FILED SEPARATELY WITH
THE SECURITIES AND EXCHANGE COMMISSION PURSUANT TO A REQUEST FOR CONFIDENTIAL
TREATMENT.

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[***] – THIS CONFIDENTIAL INFORMATION HAS BEEN OMITTED AND FILED SEPARATELY WITH
THE SECURITIES AND EXCHANGE COMMISSION PURSUANT TO A REQUEST FOR CONFIDENTIAL
TREATMENT.

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[***] – THIS CONFIDENTIAL INFORMATION HAS BEEN OMITTED AND FILED SEPARATELY WITH
THE SECURITIES AND EXCHANGE COMMISSION PURSUANT TO A REQUEST FOR CONFIDENTIAL
TREATMENT.

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[***] – THIS CONFIDENTIAL INFORMATION HAS BEEN OMITTED AND FILED SEPARATELY WITH
THE SECURITIES AND EXCHANGE COMMISSION PURSUANT TO A REQUEST FOR CONFIDENTIAL
TREATMENT.

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B-7

 

[***] – THIS CONFIDENTIAL INFORMATION HAS BEEN OMITTED AND FILED SEPARATELY WITH
THE SECURITIES AND EXCHANGE COMMISSION PURSUANT TO A REQUEST FOR CONFIDENTIAL
TREATMENT.