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Exhibit 10.2

SIXTH AMENDMENT
TO
AMENDED AND RESTATED PRIVATE LABEL
CREDIT CARD PROGRAM AGREEMENT
 
This Sixth Amendment to Amended and Restated Private Label Credit Card Program
Agreement ("Sixth Amendment") is entered into as of the 30th day of July, 2009
(the "Effective Date") by and among Stage Stores, Inc., a Nevada corporation
("Stage Stores"), Specialty Retailers, Inc., a Texas corporation ("Specialty"),
with their principal offices at 10201 Main Street, Houston, Texas 77025 (Stage
Stores and Specialty hereinafter being referred to collectively as "Stage"), and
World Financial Network National Bank, a national banking association with its
principal offices at 3100 Easton Square Place, Columbus, OH 43219
("Bank").  Stage Stores, Specialty, and Bank are collectively referred to in
this Sixth Amendment as the "Parties".
 
 
R E C I T A L S:
 
WHEREAS, Stage and Bank entered into an Amended and Restated Private Label
Credit Card Program Agreement dated as of March 5, 2004, as amended (the
"Agreement") pursuant to which Bank issues private label credit cards which
allows Customers of Stage to purchase goods and/or services from Stage; and
 
WHEREAS, Bank and Stage now desire to amend the Agreement to amend the Agreement
as set forth herein.
 
 
NOW, THEREFORE, in consideration of the mutual covenants and agreements
contained herein, the Parties hereto agree as follows:
 
1.  
Definitions; References.  Each term used herein which is not defined herein
shall have the meaning assigned to such term in the Agreement.  Each reference
to "hereof", "hereunder", "herein" and "hereby" and each other similar reference
and each reference to "this Agreement" and each other similar reference
contained in the Agreement shall from and after the date hereof refer to the
Agreement amended hereby.

 
2.  
Certain Definitions. The definition of “Account” is hereby deleted in its
entirety and replaced with the following:

 
"Account" shall mean an individual open-end revolving line of credit established
by Bank for a Customer pursuant to the terms of a Credit Card Agreement, whether
bearing the brand name Stage, Palais Royal, Goody’s, Bealls, or Peebles (unless,
as to Peebles Accounts, otherwise specifically noted herein).
 
 3.
Section 2.4:  The second to last sentence of Section 2.4 shall be deleted in its
entirety and replaced with the following:

 
“Five (5) separate designs shall be used for each form (Stage, Bealls, Palais
Royal, Goody’s, and Peebles) and up to 27 marketing graphics shall be supported
by Bank without additional cost.”
 
 

4.
Section 3.11: Clause (iii) Section 3.11 shall be deleted in its entirety and
replaced with the following:

 
“(iii) acquiring or merging with other retailers from time to time that have a
private label credit card program or processing arrangement similar to the Plan;
provided, that the credit card for such program is not honored or promoted by
Stage in its Bealls, Palais Royal, Goody’s, Peebles or Stage stores or any other
stores, catalogs or the Internet operated by Stage after the Plan Commencement
Date which have been included in the Plan.  Bank shall not, during the Term of
the Agreement, solicit the Cardholders for a bank card product.”
 
5.
Governing Law. This Sixth Amendment shall be governed by and construed in
accordance with the laws of the State of Ohio.

 
6.
Counterparts; Effectiveness. This Sixth Amendment may be executed in any number
of counterparts, each of which when so executed shall be deemed to be an
original, but all of such counterparts shall together constitute one and the
same instrument. The provisions included in this Sixth Amendment shall be
effective as of the Effective Date set forth in the first paragraph of this
Sixth Amendment.

 
7.
Entire Agreement. As hereby amended and supplemented, the Agreement shall remain
in full force and effect.

 
[signatures on following page]

 
 
 
 

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IN WITNESS WHEREOF, the Parties have caused this Sixth Amendment to be executed
by their duly authorized officers as of the Effective Date.
 
WORLD FINANCIAL NETWORK
NATIONAL BANK
 
STAGE STORES, INC.
   
By:  /s/ Daniel T. Groomes
By:  /s/ Richard E. Stasyszen
Name: Daniel T. Groomes
Name: Richard E. Stasyszen
Title:  President
Title:  Sr. Vice President - Finance & Controller
         
SPECIALTY RETAILERS, INC.
 
By: /s/ Richard E. Stasyszen
 
Name: Richard E. Stasyszen
 
Title:  Sr. Vice President - Finance & Controller

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

 

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