Exhibit 10.11
***** Confidential treatment has been requested for portions of this exhibit.
The copy filed herewith omits the information subject to the confidentiality
request. Omissions are designated as [*****]. A complete version of this exhibit
has been filed separately with the Securities and Exchange Commission.

FIRST AMENDMENT TO
SHOP YOUR WAY RETAIL ESTABLISHMENT AGREEMENT

THIS FIRST AMENDMENT ("First Amendment") is effective as of October 31, 2014
(the "Amendment Effective Date"), and modifies and amends that certain Shop Your
Way Retail Establishment Agreement dated as of April 4, 2014 (the "Agreement")
by and between Sears Holdings Management Corporation ("SHMC") and Lands' End,
Inc. ("LE").

NOW, THEREFORE, for good and valuable consideration, the receipt and sufficiency
of which is hereby acknowledged, SHMC and LE (individually or collectively
referred to as
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the "Party" or "Parties") agree as follows:

1.
Surprise Points Fees. The Parties hereby agree to amend the Agreement by
substituting

the following for Section B of Exhibit 2:

"B. Surprise Points Fee. The Surprise Points Fee will be [*****] for every
thousand (1,000) Surprise Points redeemed in LE Formats; provided that, from
November 2, 2014 until May 2, 2015, the Surprise Points Fee shall be [*****] for
every thousand (1,000) Surprised Points redeemed in LE Formats. SHMC, in its
sole discretion, shall thereafter have the right (but no obligation) to reduce
the Surprise Points Fee during the remainder of the term."

2. Effective Date of Fees. Notwithstanding the Effective Date of the Agreement,
the Parties hereby acknowledge and agree that the Points Issuance and Redemption
Fees described
in Exhibit 2 of the Agreement went into effect as of February 1, 2014.

3.Definitions. Capitalized terms used herein that are not otherwise defined
shall have the meanings given to them in the Agreement.    

4.
Interpretation. Except as expressly amended herein; the Agreement shall continue
in full force and effect, in accordance with its terms, without any waiver,
amendment or other modification of any provision thereof. In the event of a
conflict between any term or condition of the Agreement and this First
Amendment, this First Amendment shall govern.

IN WITNESS WHEREOF, the parties hereto have executed this First Amendment as of
the Effective Date.
SEARS HOLDINGS MANAGEMENT
 
LANDS' END, INC.
 
CORPORATION:
 
 
 
 
 
 
 
 
 
By:
/s/ Michael Anderson
 
By:
/s/ Michael A. Holahan
 
Name:
Michael Anderson
 
Name:
Michael A. Holahan
 
Title:
VP, SYW
 
Title:
Vice President Marketing
 

    

[*****] Confidential Information has been omitted and filed separately with the
Securities and Exchange Commission.  Confidential treatment has been requested
with respect to this omitted information.

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