EXHIBIT 10.1

GRAPHIC [g164268.jpg]

September 11, 2009

Peter H. Coors
Molson Coors Brewing Company
1225 17th Street, Suite 3200
Denver, Colorado 80202

Re:Post-Termination Benefits

Dear Pete:

        This letter details changes made to certain retirement programs provided
by Molson Coors Brewing Company for your benefit. Reference is made to the
Amended Salary Continuation Agreement between Coors Brewing Company (as the
successor corporation of the brewing and brewing-related businesses of Adolph
Coors Company) and you dated July 1, 1991 (as subsequently amended, the
"Agreement") and the Molson Coors Brewing Company Excess Benefit Plan, as
restated effective June 30, 2008 (as subsequently amended, the "Excess Plan").
Pursuant to the amendment provisions of the Agreement and the Excess Plan, Coors
Brewing Company and Molson Coors Brewing Company hereby propose to amend the
Agreement and the Excess Plan, respectively, as follows, effective January 1,
2009:

        1      The initial balance of the account described in Paragraph 2 below
shall be $7,500,000 and shall not increase thereafter, subject only to
adjustment for notional interest as set forth in Paragraph 2, below. The initial
balance represents the sum of the present values of your projected age 65
benefits under the Agreement and the Excess Plan determined as of January 1,
2009 reflecting the provisions of such plans on that date and based on a
discount rate of 4% for periods prior to age 65, an interest rate of 3.5% and
the GAM83 Mortality Table for periods after age 65 (for benefits under the
Agreement), and an interest rate of 6.5% and the RP-2000 Mortality Table (with
uni-sex rates projected to 2012, as would be applied if determining
distributions pursuant to Code §417 of the Internal Revenue Code) for periods
after age 65 (for benefits under the Excess Plan).

        2.     A bookkeeping account ("Account") shall be established on your
behalf for the purpose of recording your Agreement Benefit and your Excess Plan
Benefit as determined above. On January 1, 2010 and each January 1 thereafter,
the existing balance shall be credited, with respect to the calendar year just
ended, with notional interest at the rate of 4%; provided, that in the case of a
distribution of the Agreement Benefit or the Excess Benefit during a calendar
year, such distribution shall include an amount equal to the interest not yet
credited with respect to the portion of the calendar year preceding the date of
distribution. The Agreement Benefit and the Excess Plan Benefit shall continue
to be adjusted in accordance with this Paragraph 2, for so long as amounts
remain credited to the Account.

        3.     This letter may be amended, altered or revoked only by written
instrument executed by you and Molson Coors Brewing Company (with respect to the
Excess Plan Benefit) and Coors Brewing Company (with respect to the Agreement
Benefit).

        Except as provided in this letter, the terms of the Agreement and the
Excess Plan shall continue in full force and effect. For the avoidance of doubt,
nothing herein shall effect the time and form of payment of the Agreement
Benefit and the Excess Plan Benefit, which shall continue to be governed by the
terms of the Agreement (including your irrevocable election on December 19, 1991
to receive payment of your benefits under such Agreement in a cash lump sum to
be paid within 30 days after Retirement) and the Excess Plan as in effect [on
the Determination Date].

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        The benefit amounts payable to you under the Agreement and the Excess
Plan, as amended by this letter, remain the unfunded general obligations of
Coors Brewing Company and Molson Coors Brewing Company, respectively. Nothing
contained in this letter shall be deemed to create any fiduciary relationship
between you and Coors Brewing Company or you and Molson Coors Brewing Company.
The Agreement and the Excess Plan, as amended by this letter, constitute a mere
promise by Coors Brewing Company and Molson Coors Brewing Company, respectively,
to make benefit payments in the future. To the extent that you acquire a right
to receive benefits under Agreement and the Excess Plan, as amended by this
letter, such right shall be no greater than the right of any unsecured general
creditor of Coors Brewing Company and Molson Coors Brewing Company,
respectively.

        If the foregoing proposed changes to the Agreement and the Excess Plan
are acceptable to you, please so indicate in the space indicated below,
whereupon the Agreement and the Excess Plan shall be so amended effective as of
January 1, 2009.

    COORS BREWING COMPANY
 
 
By:
 
/s/ SAMUEL D. WALKER

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Samuel D. Walker
 
 
MOLSON COORS BREWING COMPANY
 
 
By:
 
/s/ SAMUEL D. WALKER

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Samuel D. Walker

 

Agreed:        
/s/ PETER H. COORS

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Peter H. Coors
 
 
 
 

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