EXHIBIT 10.1

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ELECTRONIC ARTS INC.
2000 EQUITY INCENTIVE PLAN
PERFORMANCE-BASED INCREMENTAL RESTRICTED STOCK UNIT AWARD NOTICE

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[PARTICIPANT INFORMATION]

Electronic Arts Inc., a Delaware corporation, (the “Company”) hereby grants on
the date hereof (the “Award Date”) to the Participant named above an award
(“Award”) of Performance-Based Incremental Restricted Stock Units (the “Award
Units”) under the Company’s 2000 Equity Incentive Plan, as amended (the “Plan”),
over a corresponding number of shares of the Company’s common stock. The Award
is intended to qualify as “qualified performance-based compensation” as
described in Section 162(m)(4)(C) of the Code. The Award is subject to all the
terms and conditions set forth herein, in the attached Appendix A, Appendix B,
Appendix C and in the Plan, the provisions of which are incorporated herein by
reference. The principal features of the Award are as follows:

AWARD DATE: June 16, 2017        
THRESHOLD NUMBER OF AWARD UNITS:
TARGET NUMBER OF AWARD UNITS*:     
MAXIMUM NUMBER OF AWARD UNITS:     
* The actual number of Award Units that vest pursuant to the terms and condition
of this Award will be between 0% and 200% of the Target Number of Award Units.
The Threshold Number of Award Units represents 50% of the Target Number of Award
Units, the Target Number of Award Units represents 100% of the Target Award
Units and the Maximum Number of Award Units represents 200% of the Target Number
of Award Units. Further, each Performance Measure (as defined in Appendix B)
represents 50% of the Award Units for the Threshold, Target and Maximum Number
of Award Units.

Performance-based Vesting Schedule: Subject to the terms and conditions of the
Plan, Appendix A, Appendix B, and this paragraph, the number of Award Units that
are certified as earned will cliff vest on May 26, 2021 (the “Vest Date”)
provided Participant is, and has remained continuously since the Award Date
through the Vest Date, employed by the Company or a Subsidiary unless otherwise
set forth in the Award agreement. Participant shall not be considered to have
terminated employment for purposes of the vesting requirements during a leave of
absence that is protected under local law (which may include, but is not limited
to, a maternity, paternity, disability, medical, or military leave), provided
that such period shall not exceed the maximum leave of absence period protected
by local law. Following the completion of the Performance Period, the Committee
shall determine and certify, on or before the Vest Date, whether the Performance
Measures (as defined in Appendix B) have been achieved in whole or in part and
the number of Award Units that vest according to the performance terms set forth
in Appendix B; provided, however, that the Committee retains discretion to
reduce, but not increase, the number of Award Units that would otherwise vest as
a result of the achievement of the Performance Measures. 

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PLEASE READ ALL OF APPENDIX A, APPENDIX B AND APPENDIX C WHICH CONTAIN THE
SPECIFIC TERMS AND CONDITIONS OF THE AWARD.

ELECTRONIC ARTS INC.                 
/s/ Jacob J. Schatz
Jacob J. Schatz
Senior Vice President and General Counsel

ACCEPTANCE:

By accepting this Award and signing below, Participant hereby acknowledges that
a copy of the Plan, as amended, and a copy of the Prospectus are available upon
request from the Company’s Stock Administration department and can also be
accessed electronically. Participant represents that Participant has read and
understands the terms and conditions thereof, and accepts the Award subject to
all the terms and conditions of the Plan, the Award, including appendices
thereto. Participant acknowledges that there may be adverse tax consequences due
to the Award and that Participant should consult a tax advisor to determine his
or her actual tax consequences. Participant must accept this Award by executing
and delivering a paper or electronic version to the Company within thirty (30)
days. Otherwise the Company may, at its discretion, rescind the Award in its
entirety.

 
 
Participant Signature
 
 
 
 
 
 
 
 
 
 
Date
 
 

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APPENDIX A
ELECTRONIC ARTS INC.
PERFORMANCE-BASED INCREMENTAL RESTRICTED STOCK UNIT AWARD AGREEMENT

1.    Award. Each Award Unit represents the unsecured right to receive one share
of Electronic Arts Inc. common stock, $0.01 par value per share (“Share”),
subject to certain restrictions and on the terms and conditions contained in
this Performance-Based Incremental Restricted Stock Unit Award Agreement
(“Agreement”), and the Electronic Arts’ 2000 Equity Incentive Plan, as amended
(the “Plan”). In the event of any conflict between the terms of the Plan and
this Agreement, including appendices thereto, the terms of the Plan shall
govern. Any terms not defined herein shall have the meaning set forth in the
Plan.

2.    Award Date. The Award Date shall be the date of grant for the Award Units,
as determined by the Committee. The Agreement will be delivered to Participant
within a reasonable time after the Award Date.

3.    No Stockholder Rights. The Award Units do not entitle Participant to any
rights of a stockholder. The rights of Participant with respect to the Award
Units shall remain forfeitable at all times prior to the date on which such
rights become vested.

4.    Conversion of Award Units; Issuance of Shares. Except as set forth in
Section 7(b) and Section 10 below, no Shares shall be issued to Participant
prior to the Vest Date. After any Award Units vest, the Company shall promptly
cause to be issued in book-entry form, registered in Participant’s name or in
the name of Participant’s legal representatives, beneficiaries or heirs, as the
case may be, Shares in payment of such vested whole Award Units; provided,
however, that in the event such Award Units do not vest on a day during which
the Common Stock is quoted on the NASDAQ Global Select Market (or traded on such
other principal national securities market or exchange on which the Common Stock
may then be listed) (“Trading Day”), the Company shall cause Shares to be issued
on the next Trading Day following the date on which such Award Units vest;
provided, further, that in no event shall the Company cause such Shares to be
issued later than two (2) ½ months after the end of calendar year 2021 or such
calendar year in which an earlier vesting event under Section 7(b) or Section 10
occurs.

5.    Fractional Award Units. In the event Participant is vested in a fractional
portion of an Award Unit (a “Fractional Portion”), such Fractional Portion shall
be rounded down to the nearest whole Award Unit at the time of the conversion of
the Award Units and issuance of Shares described in Section 4 above.

6.    Restriction on Transfer. Neither the Award Units nor any rights under this
Award may be sold, assigned, transferred, pledged, hypothecated or otherwise
disposed of by Participant other than by will or by the laws of descent and
distribution, and any such purported sale, assignment, transfer, pledge,
hypothecation or other disposition shall be void and unenforceable against the
Company. Notwithstanding the foregoing, Participant may, in the

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manner established by the Committee, designate a beneficiary or beneficiaries to
exercise Participant’s rights and receive any property distributable with
respect to the Award Units upon Participant’s death.

7.    Forfeiture Upon Termination of Employment.

(a)    Except as otherwise provided in Section 7(b) or 10(b) hereof in the event
that Participant’s employment or service is Terminated for any reason, any
unvested Award Units that are not yet vested as of the date of Termination shall
be forfeited immediately upon such Termination, as described in Section 12(l)
below.

(b)    In the event of, and effective as of, a Termination due to the death or
Disability of Participant, the Award Units shall vest pro-rata, with such number
of Award Units vesting to be determined based upon (i) the actual achievement of
the Performance Measures prior to the date of the Participant’s Termination as
set forth in Appendix B, and (ii) the number of months worked by the Participant
during the Performance Period in accordance with the following formula:

Aggregate Number of Award Units determined eligible to vest based on the
Committee’s certification of the results and attainment of the Performance
Measures prior to the date of Termination, multiplied by the number of calendar
months worked by Participant from the Award Date through the date of Termination
divided by forty-seven months.

Participant shall be deemed to have worked a calendar month if Participant has
worked
any portion of that month. The Committee’s determination of the number of vested
Award Units shall be in whole Award Units only (in accordance with Section 5
above) and will be binding on the Participant.

8.    Forfeiture Upon Termination of Performance Period. Any Award Units that do
not vest, pursuant to the terms of Appendix B, for the Performance Period
(including any truncated Performance Period under Section 8 of Appendix B) shall
be forfeited.

9.    Suspension of Award and Repayment of Proceeds for Contributing Misconduct.
If at any time the Committee reasonably believes that a Participant, other than
an Outside Director, has engaged in an act of misconduct, including, but not
limited to an act of embezzlement, fraud or breach of fiduciary duty during the
Participant’s employment that contributed to an obligation to restate the
Company’s financial statements (“Contributing Misconduct”), the Committee may
suspend the vesting of the Award Units pending a determination of whether an act
of Contributing Misconduct has been committed. If the Committee determines that
a Participant has engaged in an act of Contributing Misconduct, then the Award
Units will terminate immediately upon such determination and the Committee may
require Participant to repay to the Company, in cash and upon demand, the Award
Proceeds (as defined below) resulting from any sale or other disposition
(including to the Company) of Shares issued or issuable upon the vesting of the
Award Units if the sale or disposition was effected during the twelve-month
period following the first public issuance or filing with the SEC of the

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financial statements required to be restated. The term “Award Proceeds” means,
with respect to any sale or other disposition (including to the Company) of
Shares issued or issuable upon vesting of Award Units, an amount determined
appropriate by the Committee to reflect the effect of the restatement on the
Company’s stock price, up to the amount equal to the market value per Share at
the time of such sale or other disposition multiplied by the number of Shares
sold or disposed of. The return of Award Proceeds is in addition to and separate
from any other relief available to the Company due to the Participant’s
Contributing Misconduct. Any determination by the Committee with respect to the
foregoing shall be final, conclusive and binding on all interested parties. For
any Participant who is designated as an “executive officer”, the determination
of the Committee shall be subject to the approval of the Board of Directors.

10.    Change in Control.

(a)    In the event of a Change in Control during Participant’s employment and
prior to the completion of the Performance Period, the number of Award Units
eligible to vest under this Agreement shall be determined as of the date of the
Change in Control as set forth in Appendix B (such resulting Award Units, the
“Adjusted Award Units”). Subject to Participant’s continued active employment
the Adjusted Award Units will remain eligible to vest on (i) the Vest Date or
(ii) the date of Participant’s Termination in connection with the Change in
Control as set forth in Section 10(b) below.

(b)    Notwithstanding any provision to the contrary under the Electronic Arts
Inc. Change in Control Plan, as amended from time to time (the “CiC Plan”) or
subsection (a) above, and subject to the timely execution, return, and
non-revocation of a Severance Agreement and Release in the form substantially in
the form attached to Appendix I to the CiC Plan, unvested Adjusted Award Units,
shall automatically vest: (i) as of the later of the date of the Participant’s
Termination of employment with the Company (including its Subsidiaries) or the
date of a Change in Control if such Termination occurs (i) during the three (3)
months preceding the Change in Control or (ii) during the time period beginning
on the effective date of the Change in Control and ending in the eighteenth
month after the effective date of the Change in Control; and provided further
that the Termination is initiated by the Company without Cause or by Participant
for Good Reason (as these terms are defined in Section 10(c)), and such
Termination is made in connection with the Change in Control as determined by
the Committee in its sole discretion; provided that in the case of either clause
(i) or clause (ii) of this provision, such employment Termination meets the
criteria for a “separation from service” as defined in Treas. Reg. §1.409A-1(h).

(c)     For purposes of this Award Agreement:

(ii)    “Cause” means the continued failure by the Participant to substantially
perform the Participant’s duties with the Participant’s employer (other than any
such failure resulting from the Participant’s incapacity due to physical or
mental illness) which is not remedied within thirty (30) days after receipt of
written notice from the Company specifying such failure, (ii) the engagement by
the Participant in acts of fraud, embezzlement, dishonesty, gross negligence,
willful misconduct, bad faith or moral turpitude, (iii) the Participant’s

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indictment for, conviction of or plea of nolo contendere to any felony or of any
other crime involving fraud, breach of trust or misappropriation, (iv) a breach
by the Participant of his or her fiduciary duties that has a material adverse
effect on the Company’s business, operations, prospects or reputation or (iv)
any breach or violation of any agreement or written code of conduct relating to
the Participant’s employment with his or her employer that materially and
adversely affects the Company or any of its affiliates

(iii)    “Change in Control” means the occurrence of an event as set forth in
any one of the following paragraphs:

(1)    any “person” (as such term is used in Sections 13(d) and 14(d) of the
Exchange Act) becomes the “beneficial owner” (as defined in Rule 13d-3 of the
Exchange Act), directly or indirectly, of securities of the Company representing
fifty percent (50%) or more of (A) the then outstanding common stock of the
Company or (B) the total voting power represented by the Company’s then
outstanding voting securities; or

(2)    the stockholders of the Company approve a plan of complete liquidation or
dissolution of the Company or the consummation of the sale or disposition by the
Company of all or substantially all of the Company’s assets, other than a sale
or disposition by the Company of all or substantially all of the Company’s
assets to an entity, which would result in the common stock or voting securities
of the Company outstanding immediately prior thereto continuing to represent
(either by remaining outstanding or by being converted into voting securities of
the surviving entity or its parent) at least fifty percent (50%) of the
outstanding shares or common stock or total voting power represented by the
voting securities of the Company or such surviving entity or its parent
outstanding immediately after such sale or disposition; or

(3)    the consummation of a merger or consolidation of the Company or any
direct or indirect subsidiary of the Company by virtue of the closing or
effective date of such merger or consolidation with any other corporation, other
than a merger or consolidation which would result in the common stock or voting
securities of the Company outstanding immediately prior thereto continuing to
represent (either by remaining outstanding or by being converted into voting
securities of the surviving entity or its parent) at least fifty percent (50%)
of the outstanding shares or common stock or total voting power represented by
the voting securities of the Company or such surviving entity or its parent
outstanding immediately after such merger or consolidation; or

(4)    A change in the composition of the Board during any twelve-month period,
as a result of which less than a majority of the Directors are Incumbent
Directors. “Incumbent Directors” shall mean Directors who either (A) are
Directors of the Company as of the date hereof, or (B) are elected, or nominated
for election, to the Board with the affirmative votes of at least a majority of
those Directors whose election or nomination was not in connection with any
transaction described in subsections (1), (2) or (3) or in connection with an
actual or threatened proxy contest

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relating to the election of directors of the Company.

(iii)    “Good Reason” means: the occurrence without Participant’s written
consent, of any of the following on or after the date of a Change in Control:

(1)    a change in the location of Participant’s principal place of business by
more than 50 miles when compared to Participant’s principal place of business
immediately before the Change in Control; or

(2)    at the time of the Participant’s Termination during the three (3) months
prior and eighteen months after a Change in Control, (A) a more than 10%
reduction in the Participant’s annual base salary, (B) a more than 10% reduction
in the Participant’s target annual bonus; or (C) a more than 10% reduction in
the Participant’s total target annual cash compensation, including without
limitation, annual base salary and target annual bonus; or

(3)    the Company’s material breach of any provision of the CiC Plan; or

(4)    the failure of acquiring or successor entity to expressly assume the CiC
Plan and the Company’s obligations thereunder in connection with a Change in
Control; or

(5)    for Specified Employees (as defined in the CiC Plan), in addition to the
events described in clauses 1-4 in this section (c)(iii) above, the occurrence
without the Specified Employee’s written consent, on or after the date of a
Change in Control, of either (A) a material reduction in the Specified
Employee’s authority, duties or responsibilities relative to the Specified
Employee’s authority or responsibilities in effect immediately prior to the
Change in Control; or (B) a material change in reporting.

Notwithstanding the foregoing, an event described in this Section (c)(iii) shall
not constitute Good Reason unless it is communicated by the Participant to the
Company by written notice pursuant to Section 5.10 of the CiC Plan within ninety
(90) days after the initial occurrence of the event and at least thirty (30)
days in advance of the date of termination and the Company fails to cure the
alleged Good Reason prior to the expiration of such thirty (30) day notice
period.

(d)    Anything to the contrary in this Agreement or the Plan notwithstanding,
in the event that following the Award Date and prior to a Change in Control the
Committee determines, in its sole discretion, that the Adjusted Award Units
would fail to qualify as “qualified performance-based compensation” as described
in Section 162(m)(4)(C) of the Code because of the provisions of Section 10(b)
the Committee may adopt such amendments (including with retroactive effect) to
the provisions of Section 10(b), including eliminating the effect of the
provisions of Section 10(b), that the Committee reasonably determines, in its
sole discretion, are required to preserve the treatment of the Award as
qualified performance-based

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compensation under Section 162(m) of the Code prior to a Change in Control.
Notwithstanding the foregoing, nothing in the preceding sentence provides the
Committee with any rights or discretion that is not itself permitted under
Section 162(m).

11.    Section 280G Provision. If Participant, upon taking into account the
benefit provided under this Agreement and all other payments that would be
deemed to be “parachute payments” within the meaning of Section 280G of the Code
(collectively, the “280G Payments”), would be subject to the excise tax under
Section 4999 of the Code, notwithstanding any provision of this Agreement to the
contrary, Participant’s benefit under this Agreement shall be reduced to an
amount equal to (i) 2.99 times Participant’s “base amount” (within the meaning
of Section 280G of the Code), (ii) minus the value of all other payments that
would be deemed to be “parachute payments” within the meaning of Section 280G of
the Code (but not below zero); provided, however, that the reduction provided by
this sentence shall not be made if it would result in a smaller aggregate
after-tax payment to Participant (taking into account all applicable federal,
state and local taxes including the excise tax under Section 4999 of the Code).
Participant’s benefit hereunder shall be reduced prior to any benefit owing to
Participant under the CiC Plan may be reduced pursuant to Section 2.2 of the CiC
Plan. Unless the Company and Participant otherwise agree in writing, all
determinations required to be made under this Section 11, and the assumptions to
be used in arriving at such determinations, shall be made in writing in good
faith by the accounting firm serving as the Company’s independent public
accountants immediately prior to the events giving rise to the payment of such
benefits (the “Accountants”). For the purposes of making the calculations
required under this Section 11, the Accountants may make reasonable assumptions
and approximations concerning the application of Sections 280G and 4999 of the
Code. The Company shall bear all costs the Accountants may reasonably incur in
connection with any calculations contemplated by this Section 11.

12.    Acknowledgement of Nature of Plan and Award. In accepting this Agreement,
Participant acknowledges that:

(a)    the Plan is established voluntarily by the Company, it is discretionary
in nature, and it may be modified, amended, suspended or terminated by the
Company at any time, unless otherwise provided in the Plan;

(b)    the Award is voluntary and occasional and does not create any contractual
or other right to receive future awards of Award Units, or benefits in lieu of
Award Units, even if Award Units have been granted repeatedly in the past;

(c)    all decisions with respect to future awards, if any, will be at the sole
discretion of the Company;

(d)    nothing in the Plan or the Award shall confer on Participant any right to
continue in the employ of, or other relationship with, the Company or
Participant’s employer or limit in any way the right of the Company or
Participant’s employer to Terminate Participant’s employment or service
relationship at any time, with or without cause;

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(e)    Participant’s participation in the Plan is voluntary;

(f)    the Award Units are an extraordinary item that does not constitute
compensation of any kind for services of any kind rendered to the Company or
Participant’s employer, and which is outside the scope of Participant’s
employment or service contract, if any;

(g)    notwithstanding any other provisions of the Plan or this Agreement, this
Agreement is intended to provide tax-qualified performance based compensation in
accordance with Section 162(m)(4)(C) of the Code to Participant. Accordingly,
this Agreement shall be construed consistent with that intent;

(h)    the Award Units are not part of normal or expected compensation or salary
for any purposes, including, but not limited to, calculating any severance,
resignation, termination, redundancy, end of service payments, bonuses,
long-service awards, pension or retirement or welfare benefits or similar
payments and in no event may be considered as compensation for, or relating in
any way to, past services for the Company or Participant’s employer;

(i)    in the event that Participant is not an employee of the Company, the
Award and Participant’s participation in the Plan will not be interpreted to
form an employment or service contract or relationship with the Company; and
furthermore, the Award will not be interpreted to form an employment or service
contract or relationship with Participant’s employer or any Subsidiary;

(j)    the future value of the underlying Shares is unknown and cannot be
predicted with certainty;

(k)    in consideration of the Award, no claim or entitlement to compensation or
damages shall arise from termination of the Award Units or diminution in value
of the Award Units or Shares received upon vesting of the Award Units resulting
from Termination of Participant’s employment by the Company or Participant’s
employer (for any reason whatsoever and whether or not in breach of local labor
laws), and Participant irrevocably releases the Company and Participant’s
employer from any such claim that may arise; if, notwithstanding the foregoing,
any such claim is found by a court of competent jurisdiction to have arisen,
then, by accepting the Award, Participant will be deemed irrevocably to have
waived his or her entitlement to pursue such claim;

(l)    except as otherwise provided by the Committee or pursuant to Section 7(b)
or Section 10(b) hereof, in the event of Termination of Participant’s employment
(whether or not in breach of local labor laws), Participant’s right to receive
an Award and vest in the Award Units under the Plan, if any, will terminate
effective as of the date that Participant is no longer actively employed and
will not be extended by any notice period mandated under local law (e.g., active
employment would not include a period of “garden leave” or similar period
pursuant to local law); the Committee shall have the exclusive discretion to
determine when Participant is no longer actively employed for purposes of his or
her Award;

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(m)    the Company is not providing any tax, legal or financial advice, nor is
the Company making any recommendations regarding Participant’s participation in
the Plan, or Participant’s acquisition or sale of the underlying Shares; and

(n)    Participant is hereby advised to consult with his or her own tax, legal
and financial advisors regarding Participant’s participation in the Plan before
taking any action related to the Plan.

13.    Tax Withholding. Regardless of any action the Company or Participant’s
employer takes with respect to any or all income tax, social insurance, payroll
tax, payment on account or other applicable taxes (“Tax Items”) in connection
with the Award, Participant hereby acknowledges and agrees that the ultimate
liability for all Tax Items legally due by Participant is and remains the
responsibility of Participant. Further, if Participant has become subject to tax
in more than one jurisdiction between the date of grant and the date of any
relevant taxable or tax withholding event, as applicable, Participant
acknowledges that the Company and/or the Participant’s employer (or former
employer, as applicable) may be required to withhold or account for Tax Items in
more than one jurisdiction.

(a)    Participant acknowledges and agrees that the Company and/or Participant’s
employer: (i) make no representations or undertakings regarding the treatment of
any Tax Items in connection with any aspect of the Award, including, but not
limited to, the grant or vesting of the Award Units, the subsequent sale of
Shares acquired under the Plan and the receipt of any dividends; and (ii) do not
commit to structure the terms of the Award or any aspect of the Award to reduce
or eliminate Participant’s liability for Tax Items.

(b)    Prior to delivery of Shares upon the vesting of the Award Units,
Participant must pay or make adequate arrangements satisfactory to the Company
and/or Participant’s employer to satisfy all withholding obligations for Tax
Items of the Company and/or Participant’s employer. In this regard, Participant
authorizes the Company and/or Participant’s employer, at their discretion and if
permissible under local law, to satisfy the obligations with regard to all Tax
Items legally payable by Participant by one or a combination of the following:

(i)    withholding Shares from the delivery of the Shares, provided, however,
that in order to avoid issuing fractional Shares, the Company may round up to
the next nearest number of whole Shares. The Company or Participant’s employer
will remit the total amount withheld for Tax Items to the appropriate tax
authorities; or

(ii)    withholding from Participant’s wages or other cash compensation paid to
Participant by the Company and/or Participant’s employer; or

(iii)    selling or arranging for the sale of Shares.

Participant shall pay to the Company or Participant’s employer any amount of Tax
Items that the Company or Participant’s employer may be required to withhold as
a result of Participant’s participation in the Plan that cannot be satisfied by
one or more of the means previously

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described. The Company may refuse to deliver the Shares if Participant fails to
comply with his or her obligations in connection with the Tax Items as described
in this Section.

14.    Compliance with Laws and Regulations. The issuance and transfer of Shares
shall be subject to compliance by the Company and Participant with all
applicable requirements of federal, state and non-U.S. laws and with all
applicable requirements of any stock exchange or national market system on which
the Company’s Common Stock may be listed at the time of such issuance or
transfer. The Company is not required to issue or transfer Shares if to do so
would violate such requirements.

15.    Data Privacy. Participant hereby explicitly and unambiguously consents to
the collection, use and transfer, in electronic or other form, of his or her
personal data as described in the Award and any other Award materials by and
among, as applicable, Participant’s employer, the Company and any Subsidiary for
the exclusive purpose of implementing, administering and managing Participant’s
participation in the Plan.
Participant understands that the Company and Participant’s employer may hold
certain personal information about him or her, including, but not limited to,
Participant’s name, home address and telephone number, date of birth, social
insurance number or other identification number, salary, nationality, job title,
any shares of stock or directorships held in the Company, details of all awards
or any other entitlement to shares of stock awarded, canceled, exercised,
vested, unvested or outstanding in Participant’s favor, for the exclusive
purpose of implementing, administering and managing the Plan (“Data”).

Participant understands that Data will be transferred to E*Trade Financial
Services, Inc. or such other stock plan service provider as may be selected by
Participant or as may be selected by the Company in the future, which is
assisting the Company with the implementation, administration and management of
the Plan. Participant understands that the recipients of the Data may be located
in the United States or elsewhere, and that the recipients’ country (e.g., the
United States) may have different data privacy laws and protections than
Participant’s country. Participant understands that he or she may request a list
with the names and addresses of any potential recipients of the Data by
contacting Participant’s local human resources representative. Participant
authorizes the Company, E*Trade Financial Services, Inc. and any other possible
recipients which may assist the Company (presently or in the future) with
implementing, administering and managing the Plan to receive, possess, use,
retain and transfer the Data, in electronic or other form, for the sole purpose
of implementing, administering and managing Participant’s participation in the
Plan. Participant understands that Data will be held only as long as is
necessary to implement, administer and manage Participant’s participation in the
Plan. Participant understands that he or she may, at any time, view Data,
request additional information about the storage and processing of Data, require
any necessary amendments to Data or refuse or withdraw the consents herein, in
any case without cost, by contacting in writing Participant’s local human
resources representative. Participant understands, however, that refusing or
withdrawing his or her consent may affect Participant’s ability to participate
in the Plan. For more information on the consequences of Participant’s refusal
to consent or withdrawal of consent, Participant understands that he or she may
contact his or her local human resources representative.

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16.    Electronic Delivery. The Company may, in its sole discretion, decide to
deliver any documents related to the Award or future awards made under the Plan
by electronic means or request Participant’s consent to participate in the Plan
by electronic means. Participant hereby consents to receive such documents by
electronic delivery and, if requested, agrees to participate in the Plan through
an on-line or electronic system established and maintained by the Company or
another third party designated by the Company.

17.    Authority of the Board and the Committee. Any dispute regarding the
interpretation of this Agreement or the Award Units shall be submitted by
Participant, Participant’s employer, or the Company, forthwith to either the
Board or the Committee, which shall review such dispute at its next regular
meeting. The resolution of such a dispute by the Board or Committee shall be
final and binding on Participant, Participant’s employer, and/or the Company.

18.    No Deferral of Compensation. Payments made pursuant to this Plan and
Award are intended to qualify for the “short-term deferral” exemption from
Section 409A of the Code. The Company reserves the right, to the extent the
Company deems necessary or advisable in its sole discretion, to unilaterally
amend or modify the Plan and/or this Award agreement to ensure that all Awards
are made in a manner that qualifies for exemption from or complies with Section
409A of the Code, provided however, that the Company makes no representations
that the Award will be exempt from Section 409A of the Code and makes no
undertaking to preclude Section 409A of the Code from applying to this
Agreement.

19.    Governing Law and Choice of Venue. The Award as well as the terms and
conditions set forth in the Plan shall be governed by, and subject to, the law
of the State of California. For purposes of litigating any dispute that arises
directly or indirectly from the relationship of the parties evidenced by the
Award, the parties hereby submit to and consent to the exclusive jurisdiction of
the State of California and agree that such litigation shall be conducted only
in the courts of San Mateo County, California, or the federal courts for the
United States for the Northern District of California, and no other courts,
where this grant is made and/or to be performed.

20.    Captions. Captions provided herein are for convenience only and are not
to serve as a basis for interpretation or construction of this Agreement.

21.    Language. If Participant has received this Agreement or any other
document related to the Plan translated into a language other than English and
if the translated version is different than the English version, the English
version will control unless otherwise prescribed by local law.

22.    Agreement Severable. In the event that any provision in this Agreement is
held to be invalid or unenforceable, such provision will be severable from, and
such invalidity or unenforceability will not be construed to have any effect on,
the remaining provisions of this Agreement.

A-10

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23.    Appendix C. The Award shall be subject to any special terms and
conditions set forth in the Appendix C for Participant’s country, if any. If
Participant relocates to one of the other countries included in the Appendix C
during the life of the Award, the special terms and conditions for such country
shall apply to Participant, to the extent the Company determines that the
application of such terms and conditions is necessary or advisable for legal or
administrative reasons. The Appendix C constitutes part of this Agreement.

24.    Entire Agreement. The Award, including the appendices thereto, and the
Plan constitute the entire agreement of the parties and supersede all prior
undertakings and agreements with respect to the subject matter hereof.

A-11

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APPENDIX B
ELECTRONIC ARTS INC.
PERFORMANCE-BASED INCREMENTAL RESTRICTED STOCK UNIT
PERFORMANCE VESTING TERMS

1.     Performance Period. The performance period (the “Performance Period”) for
the Award Units shall be the period of time beginning April 2, 2017 and ending
on the last day of fiscal year 2021 on or around April 3, 2021. The Award Units
shall cliff vest on May 26, 2021 (the “Vest Date”).

2.    Performance Measures. The performance measures (the “Performance
Measures”) for the Performance Period are “Non-GAAP Net Revenue” and Free Cash
Flow (“FCF”), as defined in Section 3 of this Appendix B. Each Performance
Measure represents 50% of the Award Units for the Threshold, Target and Maximum
Number of Award Units, as further described in Sections 4, 5, and 6 of this
Appendix B.

3.    Definitions.
[...]
4.    Threshold Number of Award Units. The Threshold Number of Award Units for
the Performance Period is [insert] for the FCF Performance Measure and [insert]
for the Non-GAAP Net Revenue Performance Measure for a total of [insert] Award
Units.
5.    Target Number of Award Units. The Target Number of Award Units for the
Performance Period is [insert] for the FCF Performance Measure and [insert] for
the Non-GAAP Net Revenue Performance Measure for a total of [insert] Award
Units.

6.    Maximum Number of Award Units. The Maximum Number of Award Units for the
Performance Period is [insert] for the FCF Performance Measure and [insert] for
the Non-GAAP Net Revenue Performance Measure for a total of [insert] Award
Units.
7.    Award Vesting; Certification of Performance Measure Achievement. 50% of
the Award Units shall be earned based on achievement of the FCF Performance
Measure during the Performance Period and 50% of the Award Units shall be earned
based on achievement of the Non-GAAP Net Revenue Performance Measure during the
Performance Period. As soon as practicable following the completion of the
Performance Period, the Committee shall determine and certify in writing, as of
the completion of the Performance Period, the extent to which the Performance
Measures have been achieved. Subject to Participant’s continuous employment with
the Company or a Subsidiary through the Vest Date (except as set forth in
Section 7(b) or 10 of the Agreement), Participant will vest in a number of Award
Units on the Vest Date, determined based on the extent to which the Performance
Measures were achieved during the Performance Period and in accordance with the
Vesting Scale set forth below in Section 8 of this Appendix B.

B-1

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8.    Vesting Scale.
Performance Levels
FCF Achievement (in millions)/ 50% weighting
Percentage of Award Units tied to FCF that Vest
Non-GAAP Net Revenue Achievement (in millions) / 50% weighting
Percentage of Award Units tied to Non-GAAP Net Revenue that Vest
A
B
C
D
E
Below Threshold
 
0%
 
0%
Threshold
 
50%
 
50%
Target
 
100%
 
100%
Maximum
 
200%
 
200%

The vested percentage of the Award Units shall be determined using linear
interpolation between the specified performance levels for each Performance
Measure. No Shares subject to the Award Units shall vest for either Performance
Measure with respect to the Award Units if the achievement falls below the
“threshold” performance level.
9.
Determination of Performance Achievement Upon a Termination of Employment or
Change in Control; Truncation of Performance Period.

[...]

B-2

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APPENDIX C

ELECTRONIC ARTS INC.
2000 EQUITY INCENTIVE PLAN
PERFORMANCE-BASED AWARD UNIT AWARD

COUNTRY-SPECIFIC TERMS AND CONDITIONS

All capitalized terms used in this Appendix C that are not defined herein have
the meanings defined in the Plan.  This Appendix C constitutes part of the Award
agreement.
Terms and Conditions
This Appendix C includes additional or different terms and conditions that
govern the Award Units if Participant works or resides in one of the countries
listed below.  Participant understands that if Participant is a citizen or
resident of a country other than the one in which he or she is currently
working, transfers employment or residency after the Award Date or is considered
a resident of another country for local law purposes, the Company shall, in its
discretion, determine to what extent the terms and conditions contained herein
shall apply to Participant.
Notifications
This Appendix C also includes information regarding exchange controls and
certain other issues of which Participant should be aware with respect to
participation in the Plan.  The information is based on the securities, exchange
control and other laws in effect in the respective countries as of June 2017. 
Such laws are often complex and change frequently.  As a result, Participant
should not rely on the information in this Appendix C as the only source of
information relating to the consequences of participation in the Plan because
the information may be out of date at the time the Award Units vest or at the
time Participant sells the Shares.
In addition, the information contained herein is general in nature and may not
apply to Participant’s particular situation, and the Company is not in a
position to assure Participant of a particular result.  Accordingly, Participant
should seek appropriate professional advice as to how the relevant laws in
Participant’s country may apply to his or her situation. 
Finally, if Participant is a citizen or resident of a country other than the one
in which he or she is currently working, transfers employment or residency after
the Award Date or is considered a resident of another country for local law
purposes, the information contained herein may not apply to Participant.
CANADA

Terms and Conditions

Conversion of Award Units; Issuance of Shares. This provision supplements
Section 4 of the Award:

C-1

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Notwithstanding any discretion in the Plan, Award Units granted to Participants
in Canada shall be paid in Shares and not in cash or a combination of cash and
Shares.
Nature of Plan and Award.  This provision replaces Section 12(l) of the Award:
For purposes of the Award Units, Participant’s employment or service
relationship will be considered terminated as of the date that is the earlier
of: (a) the date Participant’s employment or service relationship with the
Company, the Employer or a Subsidiary is terminated, (b) the date Participant
receives written notice of termination from the Company or the Employer,
regardless of any notice period or period of pay in lieu of such notice mandated
under the employment laws in the jurisdiction where Participant is employed or
the terms of Participant’s employment or service contract, if any; or (c) the
date Participant is no longer actively providing services to the Company or a
Subsidiary (the “Termination Date”) (regardless of the reason for such
Termination and whether or not later to be found invalid or in breach of
employment laws in the jurisdiction where Participant is employed or the terms
of Participant’s employment or service contract, if any) and, unless otherwise
expressly provided in this Award or determined by the Company, Participant’s
right to vest in the Award Units under the Plan, if any, will terminate as of
the Termination Date; the Committee shall have the exclusive discretion to
determine when Participant is no longer actively providing services for purposes
of the Award (including whether Participant may still be considered to be
providing services while on a leave of absence).
Notifications

Securities Law Information. Participant is permitted to sell Shares acquired
under the Plan through the designated broker appointed under the Plan, if any,
provided that the resale of such Shares takes place outside of Canada through
the facilities of a stock exchange on which the Shares are listed. Shares of the
Company’s common stock are currently listed on the NASDAQ Global Select Market
in the United States of America.
Foreign Asset/Account Reporting Information. Participant is required to report
any foreign property (including Shares acquired under the Plan) on Form T1135
(Foreign Income Verification Statement) if the total cost of Participant’s
foreign property exceeds C$100,000 at any time in the year. The Award Units must
be reported - generally at a nil cost - if the C$100,000 cost threshold is
exceeded because of other foreign property Participant holds. If Shares are
acquired, their cost generally is the adjusted cost base (“ACB”) of the Shares.
The ACB would normally equal the fair market value of the Shares at the time of
acquisition, but if Participant owns other shares of the Company’s common stock,
this ACB may have to be averaged with the ACB of the other shares. If due, the
form must be filed by April 30th of the following year. Participant should
consult a personal legal advisor to ensure compliance with applicable reporting
obligations.
SWEDEN
There are no country-specific provisions.

C-2

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UNITED KINGDOM

Terms and Conditions

Conversion of Award Units; Issuance of Shares. This provision supplements
Section 4 of the Award Agreement:

Notwithstanding any discretion in the Plan, Award Units granted to Participants
in the United Kingdom shall be paid in Shares and not in cash or a combination
of cash and Shares.

Responsibility for Taxes. The following provisions supplement Section 13 of the
Award Agreement:

If payment or withholding of the income tax due in connection with the Award
Units is not made within ninety (90) days of the end of the tax year in which
the relevant income tax becomes due or such other period specified in Section
222(1)(c) of the U.K. Income Tax (Earnings and Pensions) Act 2003 (the “Due
Date”), the amount of any uncollected income tax shall constitute a loan owed by
Participant to the Employer, effective on the Due Date. Participant agrees that
the loan will bear interest at the then-current official rate of Her Majesty’s
Revenue and Customs (“HMRC”) and will be immediately due and repayable by
Participant, and the Company and/or the Employer may recover it at any time
thereafter by any of the means referred to in Section 13 of the Award Agreement.

Notwithstanding the foregoing, if Participant is an executive officer or
director of the Company (within the meaning of Section 13(k) of the Exchange
Act), Participant shall not be eligible for a loan to cover the income tax due
as described above. Instead, the amount of any uncollected income tax may
constitute a benefit to Participant on which additional income tax and National
Insurance contributions may be payable. Participant acknowledges that
Participant will be responsible for reporting and paying any income tax due on
this additional benefit directly to HMRC under the self-assessment regime and
for paying the Company or the Employer (as applicable) for the value of any
employee National Insurance contributions due on this additional benefit.
Participant further acknowledges that the Company or the Employer may recover
such amounts from Participant by any of the means referred to in Section 13 of
the Award Agreement.

Joint Election. As a condition of Participant’s participation in the Plan,
Participant agrees to accept any liability for secondary Class 1 National
Insurance contributions which may be payable by the Company and/or the Employer
in connection with the Award Units and any event giving rise to Tax-Related
Items (the “Employer’s Liability”). Without limitation to the foregoing,
Participant agrees to execute the following joint election with the Company (the
“Joint Election”), the form of such Joint Election being formally approved by
HMRC, and to execute any other consents or elections required to accomplish the
transfer of the Employer’s Liability to Participant. Participant further agrees
to execute such other joint elections as may be required between Participant and
any successor to the Company and/or the Employer. Participant further agrees
that the Company and/or the Employer may collect the Employer’s Liability from
him or her by any of the means set forth in Section 13 of the Award Agreement.

C-3

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If Participant does not enter into the Joint Election prior to the vesting of
the Award Units or any other event giving rise to Tax-Related Items, he or she
will not be entitled to vest in the Award Units or receive any benefit in
connection with the Award Units unless and until he or she enters into the Joint
Election and no Shares or other benefit pursuant to the Award Units will be
issued to Participant under the Plan, without any liability to the Company
and/or the Employer; provided, however, that this provision shall not apply if
Participant is a U.S. taxpayer and the application of this provision would cause
the Award Units to fail to qualify under an exemption from, or comply with,
Section 409A of the Code.

UNITED STATES

Terms and Conditions

Restriction on Transfer. The following provision supplements Section 6 of the
Award Agreement:

Participant may, in the manner established by the Committee, designate a
beneficiary or beneficiaries to exercise Participant’s rights and receive any
property distributable with respect to the Restricted Stock Units upon
Participant’s death.

C-4

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ATTACHMENT TO APPENDIX FOR THE UNITED KINGDOM
Important Note on the Joint Election to Transfer
Employer National Insurance Contributions

As a condition of participation in the Electronic Arts Inc. 2000 Equity
Incentive Plan, as amended (the “Plan”) and the restricted stock units (the
“RSUs”) that have been granted to you (the “Participant”) by Electronic Arts
Inc. (the “Company”), Participant is required to enter into a joint election to
transfer to Participant any liability for employer National Insurance
contributions (the “Employer’s Liability”) that may arise in connection with the
RSUs or in connection with any restricted stock units that may be granted by the
Company to Participant under the Plan (the “Joint Election”).
If Participant does not agree to enter into the Joint Election, the RSUs will be
worthless as Participant will not be able to vest in the RSUs or receive any
benefit in connection with the RSUs.
By entering into the Joint Election:
•
Participant agrees that any Employer’s Liability that may arise in connection
with or pursuant to the vesting of the RSUs (or any restricted stock units
granted to Participant under the Plan) or the acquisition of shares of the
Company’s common stock or other taxable events in connection with the RSUs (or
any other restricted stock units granted under the Plan) will be transferred to
Participant;

•
Participant authorises the Company and/or Participant’s employer to recover an
amount sufficient to cover the Employer’s Liability by any method set forth in
the Restricted Stock Unit Award Agreement and/or the Joint Election; and

•
Participant acknowledges that even if he or she has accepted the Joint Election
via the Company’s online procedure, the Company or Participant’s employer may
still require Participant to sign a paper copy of the Joint Election (or a
substantially similar form) if the Company determines such is necessary to give
effect to the Joint Election.

By accepting the RSUs through the Company’s online acceptance procedure (or by
signing the Restricted Stock Unit Award Agreement), Participant is agreeing to
be bound by the terms of the Joint Election.

Please read the terms of the Joint Election carefully before
accepting the Restricted Stock Unit Award Agreement
and the Joint Election.
Please print and keep a copy of the Joint Election
for your records.

--------------------------------------------------------------------------------

ELECTRONIC ARTS INC.
2000 EQUITY INCENTIVE PLAN

(UK Employees)
Election To Transfer the Employer’s National Insurance Liability to the Employee
1.    Parties

This Election is between:
(A)
You, the individual who has gained access to this Election (the “Employee”), who
is employed by one of the U.K. companies listed in the Schedule below (the
“Employer”) and who is eligible to receive Restricted Stock Units (“RSUs”)
granted by Electronic Arts Inc. pursuant to the terms and conditions of the 2000
Equity Incentive Plan, as amended (the “Plan”), and

(B)
Electronic Arts Inc. of 209 Redwood Shores Parkway, Redwood City, CA 94065,
United States of America (the “Company”), which may grant RSUs under the Plan
and is entering into this Form of Election on behalf of the Employer.

2.    Purpose of Election
2.1
This Election relates to RSUs granted by the Company under the Plan on or after
May 1, 2014.

2.2    In this Election the following words and phrases have the following
meanings:
“Taxable Event” means, in relation to the RSUs:
(i)    the acquisition of securities pursuant to the RSUs (within section
477(3)(a) of ITEPA); and/or
(ii)    the assignment or release of the RSUs in return for consideration
(within section 477(3)(b) of ITEPA); and/or
(iii)    the receipt of a benefit in connection with the RSUs, other than a
benefit within (i) or (ii) above (within section 477(3)(c) of ITEPA); and/or
(iv)    post-acquisition charges relating to the RSUs and/or shares acquired
pursuant to the RSUs (within section 427 of ITEPA); and/or
(v)    post-acquisition charges relating to the RSUs and/or shares acquired
pursuant to the RSUs (within section 439 of ITEPA).

“ITEPA” means the Income Tax (Earnings and Pensions) Act 2003.

“SSCBA” means the Social Security Contributions and Benefits Act 1992.

--------------------------------------------------------------------------------

2.3
This Election relates to the Employer’s secondary Class 1 National Insurance
Contributions (the “Employer’s Liability”) which may arise on the occurrence of
a Taxable Event in respect of the RSUs pursuant to section 4(4)(a) and/or
paragraph 3B(1A) of Schedule 1 of the SSCBA.

2.4
This Election does not apply in relation to any liability, or any part of any
liability, arising as a result of regulations being given retrospective effect
by virtue of section 4B(2) of either the SSCBA or the Social Security
Contributions and Benefits (Northern Ireland) Act 1992.

2.5
This Election does not apply to the extent that it relates to relevant
employment income which is employment income of the earner by virtue of Chapter
3A of Part VII of ITEPA (employment income: securities with artificially
depressed market value).

3.    Election
The Employee and the Company jointly elect that the entire liability of the
Employer to pay the Employer’s Liability on the Taxable Event is hereby
transferred to the Employee. The Employee understands that by clicking the
“ACCEPT” box on the Company’s online stock acceptance site or by signing the
Award Agreement to accept the grant of the RSUs he or she will become personally
liable for the Employer’s Liability covered by this Election. This Election is
made in accordance with paragraph 3B(1) of Schedule 1 to SSCBA.
4.    Payment of the Employer’s Liability

4.1
The Employee hereby authorises the Company and/or the Employer to collect the
Employer’s Liability from the Employee at any time after the Taxable Event:

(i)
by deduction from salary or any other payment payable to the Employee at any
time on or after the date of the Taxable Event; and/or

(ii)
directly from the Employee by payment in cash or cleared funds; and/or

(iii)
by arranging, on behalf of the Employee, for the sale of some of the securities
which the Employee is entitled to receive in respect of the RSUs; and/or

(iv)
by any other means specified in the Restricted Stock Unit Award Agreement.

4.2
The Company hereby reserves for itself and the Employer the right to withhold
the transfer of any securities in respect of the RSUs to the Employee until full
payment of the Employer’s Liability is received.

4.3
The Company agrees to procure the remittance by the Employer of the Employer’s
Liability to HM Revenue and Customs on behalf of the Employee within 14 days
after the end of the UK tax month during which the Taxable Event occurs (or
within 17 days after the end of the UK tax month during which the Taxable Event
occurs, if payments are made electronically).

--------------------------------------------------------------------------------

5.    Duration of Election

5.1
The Employee and the Company agree to be bound by the terms of this Election
regardless of whether the Employee is transferred abroad or is not employed by
the Employer on the date on which the Employer’s Liability becomes due.

5.2
Any reference in this Election to the Company and/or the Employer shall include
that entity’s successors in title and assigns as permitted in accordance with
the terms of the relevant Plan and relevant Award Agreement. This Election will
continue in effect in respect of any awards which replace the RSUs in
circumstances where section 483 of ITEPA applies.

This Election will continue in effect until the earliest of the following:
(i)
the Employee and the Company agree in writing that it should cease to have
effect;

(ii)
the date the Company serves written notice on the Employee terminating its
effect;

(iii)
the date HM Revenue and Customs withdraws approval of this Election; or

(iv)
after due payment of the Employer’s Liability in respect of the entirety of the
RSUs to which this Election relates or could relate, such that the Election
ceases to have effect in accordance with its terms.

Acceptance by the Employee
The Employee acknowledges that by clicking the “ACCEPT” box on the Company’s
online stock acceptance site or by signing the Award Agreement to accept the
grant of the RSUs, the Employee agrees to be bound by the terms of this
Election.
Acceptance by the Company
The Company acknowledges that, by arranging for the scanned signature of an
authorised representative to appear on this Election, the Company agrees to be
bound by the terms of this Election.
Signed for and on behalf of the Company    

[Insert title of Signatory]

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SCHEDULE OF EMPLOYER COMPANIES

The Employers to which this Form of Election relates are:    

Electronic Arts Limited                
Onslow House, Onslow Street, Guildford, Surrey, GU1 4TN
Registered Number: 2057591
Corporation Tax District: Corporation Tax Office South London, Southern House,
Wellesley Grove, Croydon, CR9 1WW
Corporation Tax Reference: 201 66920 04659
PAYE Reference: 120/E48

Criterion Software Limited        
Registered Office: Onslow House, Onslow Street, Guildford, Surrey, GU1 4TN
Registered Number: 4330852
Corporation Tax District: Corporation Tax Office South London, Southern House,
Wellesley Grove, Croydon, CR9 1WW
Corporation Tax Reference: 201 35000 18106
PAYE Reference:     765/C1321