EXHIBIT 10.1

ALLOY, INC.

 

COMPENSATION ARRANGEMENTS FOR CERTAIN NAMED OFFICERS

 

Fiscal year ended January 31, 2005 (“Fiscal 2004”) bonuses and fiscal year
ending January 31, 2006 (“Fiscal 2005”) salary has been set for the following
named officer of Alloy, Inc., as set forth below:

 

Named Executive

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Position

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Fiscal 2004

    Bonus    

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Fiscal 2005

    Salary    

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  Other Compensation

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Gina R. DiGioia, Esq.

 

General Counsel and Secretary

 

$20,000 payable in cash and 7,500 options (1)

  $200,000   None

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(1) 1,875 options vesting on each of June 1, 2006, June 1, 2007, June 1, 2008
and June 1, 2009.

 

In addition, Ms. DiGioia’s salary of $200,000 was made retroactive to June 1,
2005.