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Exhibit 10.5

TRADEMARK LICENSE AMENDMENT AND EXTENSION AGREEMENT

        This Amendment and Extension Agreement dated as of August 28, 2003 is by
and between Hallmark Cards, Incorporated ("Hallmark") and Crown Media
International, LLC ("Crown").

        WHEREAS, Crown and Hallmark have previously entered into that certain
Amended and Restated Trademark License Agreement between the parties dated as of
December 1, 2000 and amended and extended as of November 30, 2002 (the "License
Agreement"); and

        WHEREAS, the parties desire to amend and further extend the term of the
License Agreement;

        NOW, THEREFORE, Crown and Hallmark hereby agree as follows

        1.     The term of the License Agreement shall be extended for an
additional period terminating on September 1, 2004, subject to any earlier
termination pursuant to the terms of the License Agreement.

        2.     Paragraph 5 Approval shall be amended to provide that Submissions
shall be directed to the attention of James Welch, or such other person
designated by Hallmark from time to time.

        3.     All other terms and conditions of the License Agreement will
remain unchanged and in full force and effect.

        IN WITNESS WHEREOF, the parties hereto have executed this Extension
Agreement as of the date set forth above.

HALLMARK CARDS, INCORPORATED    
By:
 
/s/  JUDITH WHITAKER      

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  Title:   Executive Vice President

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CROWN MEDIA INTERNATIONAL, LLC
 
 
By:
 
/s/  C. STANFORD      

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  Title:   Vice President

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Exhibit 10.5