[THE KNOT LOGO]

August 13, 2008

Mr. John P. Mueller

Re: Offer of Employment

Dear John:

It gives me great pleasure to confirm our offer for you to join The Knot, Inc.
as Chief Financial Officer, reporting to the Chief Executive Officer. We expect
that your first day of employment will be September 2, 2008. You will perform
those services that are reasonably associated with this title and position and
those services reasonably assigned to you and that are commensurate with your
position. In this regard, you shall be responsible for The Knot’s finance,
accounting, treasury, tax and economic planning functions; financial reporting;
and communicating with the investor and analyst community.
 
Please understand that this offer is conditional upon our completion of
customary background checks and your signing of a non-disclosure,
non-competition and non-solicitation agreement, as well as your compliance with
the U.S. Citizenship and Immigration Services regulations requiring the
establishment of your identity and right to work in the United States.
 
Compensation Terms
 
If you commence employment with The Knot, your compensation package would
consist of the following terms. These terms are subject to the approval of the
Compensation Committee of the Board of Directors, upon the recommendation of The
Knot’s management.
 
Base Salary
 
Your annualized salary rate is $300,000 (“Base Salary”), which will be paid
semi-monthly, on the 15th and on the last workday of the month. The Compensation
Committee shall review your performance and Base Salary annually for potential
increases. Your Base Salary will be subject to withholding of income, social
security and employment taxes in accordance with The Knot’s normal practices.
 
Sign-On Bonus
 
You will receive a grant of 6,000 vested shares of common stock of the Company,
which will be made as soon as possible following the commencement of your
employment, and subject to the standard terms and conditions of The Knot’s 1999
Stock Incentive Plan and a stock issuance agreement between you and The Knot.
This stock grant will be subject to withholding of income, social security and
employment taxes in accordance with the Company’s normal practices.
 
Incentive Bonus
 
You will be eligible to earn an annual cash incentive bonus expressed as a
percentage of Base Salary. Each year, your target and maximum bonus
opportunities will be set by the Compensation Committee. The amount of your
actual bonus will be determined according to your achievement of certain
performance criteria established by the Compensation Committee. The incentive
bonus will be conditioned upon the other terms and conditions of the incentive
compensation program for executive officers, as may be in effect from time to
time, and is payable following the completion of The Knot’s annual audit and
approval by the Compensation Committee. The incentive bonus is not guaranteed
and is completely discretionary; you may receive an incentive bonus in one year
but not the next.
 
 
 

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Mr. John P. Mueller
August 13, 2008
Page 2
 
Notwithstanding anything to the contrary contained herein, for the year ending
December 31, 2008, you will fully participate in the incentive compensation
program, your target and maximum bonus opportunities therein will be based on
your annualized Base Salary and not on your actual salary paid for 2008, and you
are guaranteed to receive a bonus of no less than $33,333, payable at the same
time as incentive bonuses are paid to other executive officers, but in no event
later than March 15, 2009.
 
Restricted Stock Grant
 
You will receive a restricted stock grant of 50,000 shares, which will vest over
a four-year term, with the first 25% of the grant vesting on the first
anniversary of the grant, and the balance of the grant vesting in equal monthly
installments thereafter. The restricted stock grant will be made as soon as
possible following the commencement of your employment, and will be subject to
the standard terms and conditions of The Knot’s 1999 Stock Incentive Plan and a
restricted stock agreement between you and The Knot. Your restricted stock
agreement will provide that if The Knot is acquired by merger, asset sale or
sale of more than 50% of its voting securities by the stockholders (in each case
in accordance with the definition of “change in control” under the Stock
Incentive Plan), in addition to those shares of restricted stock that have
previously vested before such change in control in accordance with the regular
vesting schedule, an amount of shares of restricted stock shall vest upon such
event equal to the greater of (1) the shares of restricted stock that would
otherwise have vested during the one year period following the change in
control, and (2) 50% of the shares of restricted stock that are not vested on
the date of the change in control.
 
Other Compensation
 
You will be eligible to participate in future incentive compensation programs
for executive officers, if and when such programs are established by the
Compensation Committee of the Board of Directors, at a level commensurate with
your position at the time awards are granted and on the same general terms and
conditions as apply to the other executive officers of The Knot. Without
limiting the foregoing, your participation in future equity grant programs made
available to executive officers will not be reduced as compared to other
executive officers because of your stock grants made pursuant to this agreement.
In addition, in no event will the terms of equity awards granted to you
(including your stock grants made pursuant to this agreement) with respect to
accelerated vesting upon a “change in control” be less favorable than the terms
made available to any other executive officer, and The Knot will cause any award
to be modified if and as necessary to carry out this provision.
 
Severance
 
If your employment is involuntarily terminated without cause by The Knot or a
successor entity, or if you resign for “Good Reason,” you shall receive a
lump-sum payment equal to your annualized Base Salary, at your rate of pay in
effect immediately prior to such termination or resignation, and for 12 months
after such termination or resignation receive all benefits (other than vesting
of any equity award) that were associated with your employment immediately prior
to such termination or resignation (to the extent and at such levels that these
benefits remain available to employees of The Knot generally during such
12-month period). The Knot shall pay the lump-sum payment in connection with an
involuntary termination without cause upon such termination, and the lump-sum
payment in connection with a Good Reason resignation within 10 business days of
the end of the Cure Period, as defined below.
 
 
 

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Mr. John P. Mueller
August 13, 2008
Page 3
 
An involuntary termination “without cause” shall mean a termination of
employment other than for death, disability, termination for Cause or any
resignation by you other than a resignation for Good Reason. “Cause” shall mean
(1) your willful failure to perform the principal elements of your duties to The
Knot or any of its subsidiaries, which failure is not cured within 20 days
following written notice to you specifying the conduct to be cured, (2) your
conviction of, or plea of nolo contendere to, a felony (regardless of the nature
of the felony) or any other crime involving dishonesty, fraud, or moral
turpitude, (3) your gross negligence or willful misconduct (including but not
limited to acts of fraud, criminal activity or professional misconduct) in
connection with the performance of your duties and responsibilities to The Knot
or any of its subsidiaries, (4) your failure to substantially comply with the
rules and policies of The Knot or any of its subsidiaries governing employee
conduct or with the lawful directives of the Board of Directors of The Knot, or
(5) your breach of any non-disclosure, non-solicitation, non-competition or
other restrictive covenant obligations to The Knot or any of its subsidiaries.
“Good Reason” shall mean (1) any reduction of your Base Salary, (2) the
relocation of your principal place of business outside of New York City, or (3)
the material diminution of your responsibilities or authority, any reduction of
your title or any change in the reporting structure set forth in the first
paragraph hereof, provided, however, that no Good Reason shall exist if you have
not given written notice to The Knot within ninety (90) days of the initial
existence of the Good Reason condition(s) and until The Knot has had thirty (30)
days to cure such event (the “Cure Period”) after the date on which you give The
Knot written notice specifying such event in specific detail before such event
permits you to terminate your employment for Good Reason.
 
Benefits and Other Terms
 
Benefits
 
You will be eligible to participate in The Knot benefits program starting with
the first of the month following 30 days of employment. You will be eligible to
participate in our 401(k) plan after completion of one (1) year of service and
our Employee Stock Purchase Plan after completion of five (5) months of service.
A full description of your benefits is contained in official plan documents that
will be available to you. Please be advised that this agreement describes
policies and benefits currently available and that The Knot reserves the right
to amend, change and terminate its policies, programs and employee benefit plans
at any time during your employment.
 
Indemnification
 
The Knot will enter with you into an Indemnification Agreement for Directors and
Officers. In addition, you shall be covered by The Knot’s insurance policy for
directors and officers.
 

Compliance With Section 409A of the Internal Revenue Code
 
The intent of the parties is that payments and benefits under this agreement
comply with Section 409A of the Internal Revenue Code of 1986, as amended (the
“Code”), and the regulations and guidance promulgated thereunder (collectively,
“Section 409A”), and, accordingly, to the maximum extent permitted, this
agreement shall be interpreted to be in compliance therewith. If you notify The
Knot (with specificity as to the reason therefor) that you believe that any
provision of this agreement (or of any award of compensation, including equity
compensation or benefits) would cause you to incur any additional tax or
interest under Section 409A and The Knot concurs with such belief or The Knot
(without any obligation whatsoever to do so) independently makes such
determination, The Knot shall, after consulting with you, reform such provision
to try to comply with Section 409A through good faith modifications to the
minimum extent reasonably appropriate to conform with Section 409A. To the
extent that any provision hereof is modified in order to comply with Section
409A, such modification shall be made in good faith and shall, to the maximum
extent reasonably possible, maintain the original intent and economic benefit to
you and The Knot of the applicable provision without violating the provisions of
Section 409A.
 
 
 

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Mr. John P. Mueller
August 13, 2008
Page 4
 
A termination of employment shall not be deemed to have occurred for purposes of
any provision of this agreement providing for the payment of any amounts or
benefits upon or following a termination of employment unless such termination
is also a “separation from service” within the meaning of Section 409A and, for
purposes of any such provision of this agreement, references to a “termination,”
“termination of employment” or like terms shall mean “separation from service.”
If you are deemed on the date of termination to be a “specified employee” within
the meaning of that term under Section 409A(a)(2)(B) of the Code, then with
regard to any payment or the provision of any benefit that is specified as
subject to this Section or that is otherwise considered deferred compensation
under Section 409A payable on account of a “separation from service,” such
payment or benefit shall be made or provided at the date which is the earlier of
(A) the expiration of the six (6)-month period measured from the date of such
“separation from service” and (B) the date of your death (the “Delay Period”).
Upon the expiration of the Delay Period, all payments and benefits delayed
pursuant to this Section (whether they would have otherwise been payable in a
single sum or in installments in the absence of such delay) shall be paid or
reimbursed to you in a lump sum, and any remaining payments and benefits due
under this agreement shall be paid or provided in accordance with the normal
payment dates specified for them herein. For purposes of this agreement, the
term “Separation Pay Limit” shall mean two (2) times the lesser of (A) your
annualized compensation based on your annual rate of pay for your taxable year
preceding the taxable year in which you have a “separation from service,” and
(B) the maximum amount that may be taken into account under a tax qualified plan
pursuant to Section 401(a)(17) of the Code for the year in which you incur a
“separation from service.”
 
All expenses or other reimbursements under this agreement shall be made on or
prior to the last day of the taxable year following the taxable year in which
such expenses were incurred by you (provided that if any such reimbursements
constitute taxable income to you, such reimbursements shall be paid no later
than March 15th of the calendar year following the calendar year in which the
expenses to be reimbursed were incurred), and no such reimbursement or expenses
eligible for reimbursement in any taxable year shall in any way affect the
expenses eligible for reimbursement in any other taxable year.
 
In the event that it is determined that any payment or distribution of any type
to or for your benefit, whether paid or payable or distributed or distributable,
pursuant to the terms of this agreement would be subject to the additional tax
and interest imposed by Section 409A, or any interest or penalties with respect
to such additional tax (such additional tax, together with any such interest or
penalties, are collectively referred to as the “409A Tax”), then you shall be
entitled to receive an additional payment (a “409A Tax Restoration Payment”) in
an amount that shall fund the payment by you of any 409A Tax as well as all
income taxes imposed on the 409A Tax Restoration Payment, any 409A Tax imposed
on the 409A Tax Restoration Payment and any interest or penalties imposed with
respect to taxes on the 409A Tax Restoration Payment or any 409A Tax.
 
At-Will Employment
 
Please understand that, if employed by The Knot in this position, your
employment will be “at will,” meaning that either you or The Knot may terminate
the relationship at any time, with or without cause or notice. Please also note
that The Knot reserves the right to revise, supplement, or rescind any of its
policies, practices, and procedures (including those described in the Employee
Handbook) as it deems appropriate in its sole and absolute discretion, provided
that no such change shall be effective as to you unless such change affects all
executive officers of The Knot.
 
 
 

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Mr. John P. Mueller
August 13, 2008
Page 5
 
No Violation of Contract
 
By accepting this offer of employment, you represent and warrant that you are
honoring all of the provisions of any agreement between you and any current or
former employer (including all provisions that remain in effect after your
employment is terminated), and that your acceptance of employment with The Knot
is not a violation of any agreement with any third party under which you incur
any obligations that conflict with or will otherwise prevent you from performing
your obligations with The Knot. Additionally, please be advised that it is The
Knot’s corporate policy not to obtain or use any confidential information,
proprietary information or trade secrets of its competitors or others, unless it
is properly obtained from sources permitted to disclose such information. By
signing this agreement below, you are acknowledging that you have been advised
of this policy and that you accept and will abide by this policy. It is not our
intention or desire to make use of any proprietary information to which you may
have had access during your previous employment. You are being hired to apply
for The Knot, and are expected to apply for The Knot, only the general,
non-trade secret skills and knowledge that you have developed throughout your
career and that you are free to use under all applicable federal and state laws.
In the event that you are in possession of any confidential non-public
information by virtue of your prior employment, you further agree that you will
not engage and have not engaged in any activity that is inconsistent with the
rights of such prior employer which could subject The Knot, its subsidiaries and
affiliates or any of their respective employees to liability.
 
*  *  *  *  *
 
 
 

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Mr. John P. Mueller
August 13, 2008
Page 6
 
John, we look forward to your joining The Knot! Please indicate your acceptance
of this offer by signing and dating below, and return the original signed
document to my attention at The Knot, Inc., 462 Broadway, 6th Floor, New York,
NY 10013. We hope we will have a mutually rewarding association. If you have any
questions regarding this offer, please call me at (212) 219-8555.
 
Sincerely,
 
/s/ DAVID LIU

David Liu
Chief Executive Officer

By signing, dating and returning this agreement, you accept our offer of
employment.
 

/s/ JOHN P. MUELLER
 
8/15/08
 
John P. Mueller
 
Date
 

 
 

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