EXHIBIT 10.23
 
CONFIDENTIAL TREATMENT HAS BEEN REQUESTED WITH RESPECT TO CERTAIN PORTIONS OF
THIS AGREEMENT.  CONFIDENTIAL PORTIONS HAVE BEEN OMITTED AND FILED SEPARATELY
WITH THE SECURITIES AND EXCHANGE COMMISSION.
 

   
Google Inc.
1600 Amphitheatre Parkway
Mountain View, CA 94043
Tel: (650) 623-4000
Fax:(650) 618-2678
 
Google Services Agreement
ORDER FORM
 
Google SPD Rep: ***
Google SPD Director: ***
Google Sales Engineer: ***
Google Legal Contact: ***

 
CUSTOMER (FULL LEGAL NAME):  MIVA, Inc.
GSA Effective Date: December 27, 2006
NDA Effective Date:  ***      
 
Corporate Contact Information:
Billing Contact Information:
Legal Notices to:
Attention:
***
***
***
 Title:
***
***
***
Address, City, State, Postal Code, Country:
143 Varick Street, New York, NY 10013
5220 Summerlin Commons Blvd, Ft. Myers, FL 33907
5220 Summerlin Commons Blvd, Ft. Myers, FL 33907
Phone:
***
***
***
Fax:
***
***
***
Email:
***
***
***
Technical Contact:
***
***
***
Customer Wire Transfer Info (if applicable): ***
D&B DUNS Number: ***
VAT/Tax Number: ***
Order Form Effective Date:  January 1, 2009
Initial Services Term: ***

 
SEARCH SERVICES
 
SEARCH SERVICES
 
Search Fees
 
Safe Search
(Check if applicable)
 
Language Restrict
(Check if applicable)
 
Country/Location Restrict
(Check if applicable)
x WebSearch Services ***
 
***
 
o SafeSearch
 
o High
o Medium
o Off
 
o If checked, specify languages:
 
o If checked, specify country:

 
[***] = Confidential treatment requested for redacted portion; redacted portion
has been filed separately with the Securities and Exchange Commission.
 
 
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ADSENSE SERVICES
 
 
 
ADSENSE FOR SEARCH (“AFS”)
 
Customer’s AFS
Revenue Share
Percentage (%)
 
 
AFS Deduction
Percentage (%)
 
 
 
Specifications
             
x AdSense for Search ***
 
***
 
***
 
***
             
Optional AdSense for Search Features:
(check the applicable boxes)
 
o AdSafe
Level: o High o Medium o Low o Off o Adult Only

 
To Be Completed By Google Finance
 
Customer PO #: o
 
Credit Check Complete
 
Currency:
x US Dollar
o Japanese Yen
o Other:

 
[***] = Confidential treatment requested for redacted portion; redacted portion
has been filed separately with the Securities and Exchange Commission.
 
 
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GSA Order Form Terms and Conditions
 
1.              Incorporation of Google Services Agreement.  This Order Form,
including the terms and conditions hereunder, shall be governed by and
incorporates by reference the Google Services Agreement between Google and
Customer with the GSA Effective Date set forth in the Cover Page of this Order
Form (the “GSA”).  If any terms of this Order Form conflict with the terms of
the GSA, the terms of this Order Form shall control.  The GSA and this Order
Form together comprise the “Agreement.” 
 
2.              Services Term.  The term of this Order Form shall commence on
the Order Form Effective Date and shall continue for the period of the Initial
Services Term stated above, unless earlier terminated as provided in this
Agreement.  For purposes of this Agreement, the term of any renewal hereunder is
referred to as the “Renewal Term,” and the Initial Services Term, together with
the Renewal Term, if any, may also be referred to as the “Services Term.” 
 
3.              Defined Terms.  The following capitalized terms shall have the
meanings set forth below.  Capitalized terms used but not defined in this Order
Form shall have the meanings stated in the GSA. 
 
GENERAL
 
3.1.                “Above-the-fold” means that portion of an Internet browser
that is visible to any End User at a minimum resolution of 800 by 600 pixels
without scrolling within the applicable Web page, as viewed through an Internet
browser application considered among the top two (2) most widely used from time
to time.
 
3.2.                “Ads” or “Advertising Results” means advertisements served
by Google hereunder.
 
3.3.                “Client Application” means any application, plug-in, helper,
component or other executable code that runs on user’s computer; examples of
Client Applications include those that provide instant messaging, chat, email,
data, file viewing, media playing, file sharing, games, internet navigation,
search and other services.  A “WebSearch Client Application” or “AFS Client
Application” means those Customer Client Applications that have been approved by
Google to access the WebSearch or AFS Services, respectively, either as
reflected on the Cover Page(s) of this Order Form or as otherwise approved by
Google in writing from time to time during the Services Term.  ***
 
3.4.                “Client ID” means a unique alphanumeric code provided to and
used by Customer as specified by Google for purposes of identifying each query
or request.  Google may assign and modify the number of Client IDs for each
Service from time to time.  Customer will use Client IDs as instructed by
Google, and will provide such information to Google as Google may reasonably
request with respect to the use and application of any Client IDs.
 
3.5.                “Customer’s Technical Contact” means the technical employee
of Customer designated on the Cover Page of this Order Form.
 
3.6.                “End Users” of a particular Site or Client Application means
individual, human end users who visit or use the applicable Site or Client
Application.
 
3.7.                “Order Form Effective Date” means the date designated as
such on the Cover Page of this Order Form.
 
3.8.                “Results Page” means a Web page on which Google search
and/or advertising results provided under this Agreement are displayed.
 
3.9.                “Search Results” means the search results provided by Google
through any search Service ordered by Customer, if any, under this Order Form.
 
3.10.         “Site(s)” means the WebSearch Site(s) and AFS Site(s).  The
“WebSearch Site(s)” and “AFS Site(s)” are those Web sites located at the URLs
identified as such on the Cover Page(s) of this Order
 
[***] = Confidential treatment requested and the redacted portion; redacted
portion has been filed separately with the Securities and Exchange Commission.
 
 
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Form, as the same may be amended from time to time as permitted herein.  The
list of WebSearch Site(s) and AFS Site(s) may be updated from time to time
subject to Google’s prior written consent.
 
3.11.         ***
 
3.12.         ***
 
3.13.         “Valid IP Addresses” means those Internet protocol addresses
provided by Customer and approved by Google prior to implementation of the
applicable Services.  The list of Valid IP Addresses may be modified by Customer
upon forty-eight (48) hours notice to Google via the online Google
Administration Console located at http://www.google.com/adsense/premium-login,
or such other URL as may be updated by Google from time to time.
 
ADSENSE FOR SEARCH
 
3.14.         “AFS Ads” means the advertisements provided by Google to Customer
under this Agreement through Google’s AFS Service.
 
3.15.         “AFS Deduction” ***
 
3.16.         “AFS Percentage” means the percentage set forth under the title
“Customer’s AFS Revenue Share Percentage” in the AdSense for Search Table on the
Cover Page(s) of this Order Form.
 
3.17.         “AFS Protocol” means the protocol provided by Google for accessing
the AFS Services, as such protocol may be updated by Google from time to time.
 
3.18.         “AFS Query” means a query sent to Google by Customer to be
processed by Google’s AFS Service.
 
3.19.         “AFS Results Set” means the set of AFS Ads transmitted by Google
to Customer in response to an AFS Query.
 
3.20.         “AFS Revenues” for any period during the Services Term means ad
revenues that are recognized by Google in accordance with GAAP in such period
and attributed to AFS Ads displayed on the AFS Site in such period in accordance
with the requirements of this Agreement.
 
3.21.         “AFS Service” means Google’s AdSense for Search Service.  
 
3.22.         “Net AFS Revenues” for any period means AFS Revenues for such
period MINUS the AFS Deduction for such period.
 
 
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WEBSEARCH
 
3.23.         “WebSearch Box” ***
 
3.24.         “WebSearch Query” means a query sent to Google by Customer to be
processed by Google’s WebSearch Service. 
 
3.25.         “WebSearch Protocol” means the protocol provided by Google for
accessing the WebSearch Services, as such protocol may be updated by Google from
time to time.
 
3.26.         “WebSearch Results” means WebSearch search results provided by
Google through its WebSearch Service.
 
3.27.         “WebSearch Results Set” means the set of WebSearch Results (not to
exceed ten (10) individual results) transmitted by Google to Customer in
response to a WebSearch Query. 
 
3.28.         “WebSearch Service” means Google’s WebSearch Service.
 
4.              WebSearch Services.
 
4.1.                Scope of WebSearch Services.  If selected on the Cover
Page(s) of this Order Form, during the Services Term and subject to the terms
and conditions of this Agreement, Google will provide Customer with
 
[***] = Confidential treatment requested and the redacted portion; redacted
portion has been filed separately with the Securities and Exchange Commission.
 
WebSearch Results through its WebSearch Service for display on the WebSearch
Sites as permitted herein.  ***
 
 
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4.2.                Implementation of WebSearch Services.  Unless otherwise
agreed to by Google in writing, Customer shall implement the WebSearch Services
in a manner that:  (a) conforms to the WebSearch Specifications set forth in the
Cover Page(s) of this Order Form, if any; (b) conforms to Google’s brand
treatment guidelines for WebSearch as updated by Google from time to time, the
current version of which is located at
http://www.google.com/wssynd/02brand.html; (c) conforms to the screenshots and
specifications set forth in Exhibit A attached hereto; and (d) otherwise
complies with the technical and implementation requirements provided by Google
from time to time, including those instructions contained in the documentation
setting forth the WebSearch Protocol.  Without limiting the foregoing, Customer
acknowledges and agrees to the following:
 
(a)                      Search Boxes and Queries.  ***
 
(b)                     Operation of WebSearch Services.  Customer will ensure
that each WebSearch Query will (a) be from a list of Valid IP Addresses approved
by Google for the WebSearch Services; (b) contain a Client ID approved by Google
for the WebSearch Services; and (c) include End User IP address and user agent
information.  Upon Google’s receipt of a WebSearch Query, Google will transmit a
WebSearch Results Set, to the extent available, via Google’s network interface
in accordance with the WebSearch Protocol.  Customer shall then display, in each
instance, the entire WebSearch Results Set that corresponds to such WebSearch
Query on the applicable WebSearch Site in the manner contemplated by this
Agreement, without editing, filtering, reordering, truncating, adding content to
or otherwise modifying such WebSearch Results Set.   
 
(c)                      Labeling, Branding and Attribution.  ***
 
4.3.                License to WebSearch Protocol.  Google grants to Customer a
limited, nonexclusive and non-sublicensable license during the Services Term to
use the WebSearch Protocol solely for the purpose of transmitting WebSearch
Queries and other required information and receiving WebSearch Results Sets
solely to the extent permitted hereunder.  Except to the limited extent
expressly provided in this Agreement, Google does not grant, and Customer shall
not acquire, any right, title or interest (including, without limitation, any
implied license) in or to any Google Intellectual Property Rights; and all
rights not expressly granted herein are reserved to Google.
 
5.              AdSense for Search Services.
 
5.1.                Scope of AdSense for Search Services.  If selected on the
Cover Page(s) of this Order Form, during the Services Term and subject to the
terms and conditions of this Agreement, Google will provide Customer with AFS
Ads through its AFS Service for display on the AFS Sites as permitted herein. 
***
 
5.2.                Implementation of AFS Services.  Unless otherwise agreed to
by Google in writing, Customer shall implement the AFS Services in a manner
that:  (a) conforms to the AFS Specifications set forth in the Cover Page(s) of
this Order Form, if any; (b) conforms to Google’s brand treatment guidelines for
AFS Services as updated by Google from time to time, the current version of
which is located at http://www.google.com/wssynd/02brand.html; (c) conforms to
the screenshots and specifications set forth in Exhibit A attached hereto; and
(d) otherwise complies with the technical and implementation requirements
provided by Google from time to time, including those instructions contained in
the documentation setting forth the AFS Protocol.  Without limiting the
foregoing, Customer acknowledges and agrees to the following:
 
(a)                      AFS Queries.  ***
 
(b)                     Operation of AFS Services.  Customer will ensure that
each AFS Query will (a) be from a list of Valid IP Addresses approved by Google
for the AFS Services; (b) contain a Client ID approved by Google for the AFS
Services; (c) include End User IP address and user agent information; and (d)
request no fewer than the minimum number of AFS Ads per AFS Results Page stated
in the Cover Page(s) of this Order Form.  Upon Google’s receipt of an AFS Query,
Google will transmit an AFS Results Set, to the extent available, via Google’s
network interface in accordance with the AFS Protocol.  Customer shall then
display, in each instance, the entire AFS Results Set that corresponds to such
AFS Query on the applicable AFS Site in the manner contemplated by this
Agreement, without editing, filtering, reordering, truncating, adding content to
or otherwise modifying such AFS Results Set.
 
[***] = Confidential treatment requested and the redacted portion; redacted
portion has been filed separately with the Securities and Exchange Commission.
 
 
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(c)                      Labeling, Branding and Attribution.  Customer shall
unambiguously mark each AFS Ad, or each cluster or grouping of AFS Ads, as a
“Sponsored Link” or “Sponsored Links,” as the case may be, unless otherwise
instructed or agreed by Google.  In any event, Google reserves approval
authority to ensure that AFS Ads are labeled in a manner so as to sufficiently
distinguish them from search results.
 
5.3.                License to AFS Protocol.  Google grants to Customer a
limited, nonexclusive and non-sublicensable license during the Services Term to
use the AFS Protocol solely for the purpose of transmitting AFS Queries and
other required information and receiving AFS Result Sets, as applicable, solely
to the extent permitted hereunder.  Except to the limited extent expressly
provided in this Agreement, Google does not grant, and Customer shall not
acquire, any right, title or interest (including, without limitation, any
implied license) in or to any Google Intellectual Property Rights; and all
rights not expressly granted herein are reserved to Google.
 
6.              Client Application.  Customer’s Client Applications set forth in
the Cover Page(s) of this Order Form are subject to approval by Google for
purposes of sending WebSearch / AFS Queries to resolve to approved Results Pages
on the WebSearch / AFS Sites provided that, at all times during the Services
Term, Customer, and Customer’s Client Application(s), will comply with Google’s
Client Application Guidelines, the current form of which is attached hereto as
Exhibit B, as such Guidelines may be updated by Google from time to time and
generally applied to Google customers generally.  ***
 
7.              Site and Customer Client Application Modifications.  ***
 
8.              Toolbars.
 
8.1.      ***
 
8.2.      ***
 
9.              Filters.
 
9.1.                General.  Certain Services may contain filtering capability,
such as SafeSearch, Country Restrict, Language Restrict, AdSafe and other
filters.  Notwithstanding anything to the contrary, if Customer elects to enable
any such filters, Customer expressly acknowledges and agrees (a) it is
Customer’s responsibility to enable such features in accordance with the
instructions provided by Google in the applicable Service protocol, and (b) that
Google cannot and does not make any representation, warranty or covenant that
all results will be limited to results elected by enabling such filter(s).  For
example, but without limiting the foregoing, if Customer elects SafeSearch,
Country Restrict, Language Restrict and/or AdSafe, Google cannot and does not
make any representation, warranty or covenant that all results will be limited
to the countries or languages selected or that all objectionable results will be
prevented.
 
9.2.                URL Blocking.  During the Services Term, Google will use
commercially reasonable efforts to exclude from Ads served under this Agreement
Ads that contain the URLs set forth in Exhibit C attached hereto (which as of
the Order Form Effective Date has no URLs listed).  ***
 
10.       Updates.  If Google updates its technical or implementation
specifications (including, without limitation, by way of updating the applicable
Service protocol or by way of requiring changes to the look and feel, content
and targeting methodology of Ads) from time to time as contemplated herein,
Customer shall implement such updates or modifications as soon as reasonably
practical, but in any event within fifteen (15) days of the date it receives
notice thereof.
 
 
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11.       Notice of System Changes.  Customer will provide Google with fourteen
(14) days’ advance notice of any change in the code or serving technology used
to display Google Advertising Results and/or Search Results (e.g., a change in
the advertising serving technology used) that could reasonably be expected to
have the potential to adversely affect the delivery or display of Google search
or advertising results as required by this Agreement (it being understood that
notice will in no event relieve Customer of its obligations to display Search
and Advertising Results as required hereunder).
 
12.       Optimization.  The parties agree to consult in good faith from time to
time with the objective of optimizing the performance of Ads served under this
Agreement.
 
13.       Technical Support.   Subject to the terms and conditions of this
Agreement, during the Services Term Google shall provide technical support
services to Customer in accordance with Google’s support guidelines
 
[***] = Confidential treatment requested and the redacted portion; redacted
portion has been filed separately with the Securities and Exchange Commission.
 
then in effect for the Services ordered herein.  Prior to making any support
request to Google, Customer shall first use reasonable efforts to fix any error,
bug, malfunction, or network connectivity defect on its own without any
escalation to Google.   Thereafter, Customer’s Technical Contact may submit a
written request for technical support via email to the applicable Google alias
set forth below, or such other email address that Google may provide from time
to time.  Customer shall provide support services to End Users at its own
expense.
 
 
·                  syndication-support@google.com

 
14.       ***
 
15.       Fees and Payment Terms.
 
15.1.         WebSearch Services.   ***
 
15.2.         AdSense for Search.  ***
 
15.3.         Non-Qualifying Ads.  ***
 
 
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15.4.         Methods of Payment. 
 
(a)                                  Payments to Google.  All payments due to
Google shall be in the currency specified in this Order Form.  Any charges for
converting foreign currency shall be the responsibility of Customer and shall be
invoiced accordingly.   If paid in US dollars, payments to Google shall be made
preferably via wire transfer with the following instructions: ***
 
If paid in US dollars and not wired to Google, payment shall be made by check
for receipt by Google at the address specified on the Cover Page of this Order
Form (or such other address as Google may provide Customer in writing from time
to time for such purpose) on or before the payment due date.   If payment is
made in any other currency, payment shall be made by wire pursuant to the wire
instructions specified below on this Order Form (or if no applicable wire
instructions are specified, payment shall be made using the US wire transfer
instructions above).  ***
 
(b)                                 Payments to Customer.  Payments to Customer
(if by wire transfer) shall be made pursuant to the wire transfer instructions
specified on this Order Form.   ***
 
16.                   ***
 
17.                   Authority to Bind.  Each of Customer’s and Google’s
signatory to this Order Form represents and warrants that he or she has the
power and authority to accept and bind Customer and Google, as the case may be,
to the terms of this Order Form.
 
[SIGNATURES ON NEXT PAGE]
 
[***] = Confidential treatment requested and the redacted portion; redacted
portion has been filed separately with the Securities and Exchange Commission.
 
 
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This Order Form may be executed in counterparts, including facsimile
counterparts, each of which shall be deemed an original, and all of which, when
taken together, shall constitute one and the same instrument.
 

 
Google: GOOGLE INC.
 
Customer: MIVA, INC.
         
By:
/s/ Sanjay Kapoor
 
By:
/s/ Peter Corrao
         
Print Name: Sanjay Kapoor
 
Print Name: Peter Corrao
         
Title: Sr. Director, Strategic Partnerships
 
Title: President & CEO
         
Date: 11/10/2008
 
Date: 11/10/08

 
[***] = Confidential treatment requested and the redacted portion; redacted
portion has been filed separately with the Securities and Exchange Commission.
 
 
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