Exhibit 10.1
 
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Premium Management Agreement

            This Premium Management Agreement (the “Agreement”) is made as of
the 14th day of June, 2013 (the “Effective Date”), by and between Power Brands
Consulting, LLC 16501 Sherman Way, #215, Van Nuys, CA 91406 (“POWER BRANDS”) and
Level 5 Beverage Company, Inc., a subsidiary of Minerco Resources, Inc., 20
Trafalgar Square, Suite 455, Nashua, NH 03063 (the “Client”).

RECITALS:

WHEREAS, POWER BRANDS, by and through his own experience and their officers,
employees, agents, representatives and affiliates, has expertise in the area of
non-alcoholic beverage product development, brand management, sales, marketing,
distribution and other matters relating to the beverage industry; and
 
WHEREAS, the Client desires to avail itself of the expertise of POWER BRANDS in
certain of the aforesaid areas.

NOW, THEREFORE, in consideration of the foregoing recitals and the covenants and
conditions herein set forth, the parties hereto agree as follows:
 
1.   APPOINTMENT
 

The Client hereby appoints POWER BRANDS to perform the management services
described in section 2 hereof for the Term of this Agreement.  POWER BRANDS will
report to V. Scott Vanis appointed by the Level 5 Board of Directors.
 
2.   SERVICES

Through this Agreement the Client will be provided the following privileges and
services from Power Brands:

a)  
Workspace in Van Nuys facility

●  
Client will have full access to Power Brands including designated work area with
desktop or laptop computer, phone (service plan to be covered by Client), and
access to printer, fax, scanner, and all necessary office equipment.

b)  
Two (2) meeting per week with CEO and COO

c)  
Advanced Financial Services

●  
Power Brands CFO will develop necessary P&L, Cash Flow, and Balance Sheet
documents

●  
Power Brands CFO will setup Clients books in QuickBooks software

●  
Power Brands will manage and report Client financials on a weekly basis

d)  
Advanced production advice and management

●  
Power Brands team will manage Client’s full-scale manufacturing process

●  
Power Brands will manage ordering raw materials, invoicing, delivery, and
finished goods logistics (freight and warehousing)

 
 
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e)  
Strategic Sales and Marketing plan and management

●  
Power Brands will create a brand specific sales and marketing plan based on the
brand’s demographic and geographic targets and Client budget.

●  
Power Brands will manage Client’s sales person(s)

●  
Power Brands will design Client sell sheet and Point of Sale material including
posters, suction racks, static clings, coolers, etc.

●  
Power Brands will establish appropriate sales and marketing budgets based on
scope of overall project and with Client approval.

●  
Power Brands will set sales objectives and metrics.

●  
Power Brands will develop an impactful and cost effective rollout marketing
campaign.

●  
Power Brands will provide a detailed weekly report to Client on sales progress
(number of stores, velocity)

●  
Number of sales representatives will vary based on Client’s budget

●  
Additional sales representatives will incur additional cost

f)  
Retail and Distributor activation

●  
Power Brands will create Retailer and Distributor presentations based on
Client’s brand demographic and geographic targets.

●  
Power Brands will identify correct retail and distributor partners

●  
Power Brands will actively participate in key account buyer meetings.

●  
Power Brands will work directly with sales personnel to secure sales meetings
and ultimately shelf space.

 

3.   FEES

In consideration of performance of these services, Client agrees to pay POWER
BRANDS the following fees in accordance with the schedule specified
below.  Except with respect to mutually agreed and prepaid travel expenses,
POWER BRANDS acknowledges and agrees that the fees include all management fees
for POWER BRANDS. Fees for other parties related to this project mentioned above
are separate and will be discussed on a case-by-case basis and subject to
Client’s prior written approval. The only required additional costs will be for:
1) the physical production of the actual product, 2) the manufacture of
promotional materials, 3) salaries associated with promotional staff, 4)
salaries associated with sales staff, and 5) the actual costs of placing
advertising and marketing materials. These costs will be specifically allocated
and provided for in the budget to be approved by Client in writing.

1. Monthly management fee: $10,000 (Ten thousand)

●  
Client will pay $10,000 to POWER BRANDS on the first of every month for the
duration of this contract.

●  
Client will pay POWER BRANDS $10,000 retainer upon signing of this agreement.

 
4.   NON-SOLICITATION

During the Term of this Agreement, and for a period of 1 (one) year following
the termination of this Agreement, Client agrees that he shall not directly or
indirectly solicit for employment, offer to employ or employ any employees of
POWER BRAND’S employees or independent contractors that are involved in beverage
production, sales or marketing introduced to Client by POWER BRANDS without the
express written consent of POWER BRANDS.

5.   TERM; TERMINATION

The minimum term of this Agreement is 90 days.  After 90 days from the Effective
Date, this Agreement may be terminated by Client without cause, with such
termination effective upon the receipt by POWER BRANDS of a written notice of
termination.

If either party materially defaults in the performance of its obligations under
this Agreement and fails to cure such default within thirty (30) days after
receiving written notice thereof, the non-defaulting party may immediately
terminate this Agreement.

 
 
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6.   CONFIDENTIALITY

The parties hereby agree that the Non-Disclosure Agreement dated as of
______________ (“NDA”) entered into by and between the parties is incorporated
herein by reference and shall continue in full force and effect throughout the
Term of this Agreement and shall apply to all Information (as defined in the
NDA) provided by Client to Power Brands for purposes of this Agreement.

7.   INTELLECTUAL PROPERTY

Client shall retain sole ownership of any and all ideas, concepts, plans,
recipes, formulas, product or packaging designs, and other information and
materials provided by Client to Power Brands for use by Power Brands in
connection with this Agreement (collectively, “Client IP”).  In addition, upon
payment of the entire Fee to Power Brands, Client shall acquire full ownership
rights to all product and packaging designs, business plans, and other materials
produced by Power Brands in the performance of its obligations under this
Agreement (collectively, “Power Brands IP”).  Accordingly, effective as of the
final payment of the Fee, Power Brands hereby assigns all of its right, title,
and interest in and to the Power Brands IP to Client and agrees to execute and
deliver all documents, and take all actions, as may be reasonably necessary to
fully vest in Client the rights to the Power Brands IP.  If Client does not pay
the entire Fee, then Power Brands shall retain ownership of the Power Brands IP
and Client shall have no rights in the Power Brands IP except to the extent that
the Power Brands IP incorporates any Client IP.  If Power Brands retains
ownership of such Power Brands IP, the rights of Power Brands to use such Power
Brands IP shall be subject to the rights of Client in any Client IP and
Information (as defined in the NDA) that may be incorporated into the Power
Brands IP, and nothing in this Agreement shall permit Power Brands to use or
disclose any such Client IP or Information for any purpose.  However, from time
to time, Power Brands has other clients who have ideas, concepts, plans,
recipes, formulas, product or packaging designs, and other information and
materials similar to those contained in the Client IP (“Third Party Client
IP”).  Client acknowledges and agrees that Power Brands is free to use Third
Party Client IP and to work on similar projects for other clients.

8.   INDEMNIFICATION
 
Client shall indemnify and hold Power Brands harmless from and against any and
all claims, liabilities, demands, causes of action, damages, losses and
expenses, including, without limitation, reasonable attorneys’ fees and costs of
suit, arising out of or in connection with (i) Client’s business and the conduct
of any advertising, marketing or sales in connection therewith; (ii) the
negligent, illegal or intentional acts or omissions of Client or any of its
agents, contractors, servants or employees, (iii) the Client IP or use or
possession thereof, and/or (iv) the breach of any warranty or obligation of
Client  hereunder.

9.  ASSIGNMENT

Neither party to this Agreement can assign its interest herein (other than to an
affiliate or subsidiary) without the prior written consent of the other party,
and the granting of such consent is at the sole discretion of the granting
party.

10.  CONFLICT OF INTEREST
 
Power Brands and Client will exercise reasonable care and diligence to prevent
any actions or conditions which could result in a conflict with the other's best
interest.

11.  CHOICE OF LAW

This Agreement shall be governed and interpreted in accordance with the laws of
the State of California.
 
 
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12.  NOTICES

All notices required or permitted to be delivered in connection with this
Agreement shall be in writing and shall be delivered to the following addresses.

To Power Brands:

Power Brands Consulting, LLC
16501 Sherman Way, Suite 225
Van Nuys, CA 91406
 

Attention: Darin Ezra   Chief Executive Officer

 
Facsimile No.:  (215) 243-8305
 
To Client:

Level 5 Beverage Company, Inc.
20 Trafalgar Square, Suite 455
Nashua, NH 03063
 

Attention: John Powers   Chief Executive Officer

Facsimile No.:  N/A
 
13.  DISCLAIMER OF WARRANTIES; LIMITATION OF LIABILITY

POWER BRANDS PROVIDES ITS SERVICES PERFORMED HEREUNDER AND THE RESULTS AND
PROCEEDS THEREOF "AS IS" AND HEREBY EXPRESSLY DISCLAIMS ALL WARRANTIES,
EXPRESSED OR IMPLIED, INCLUDING, WITHOUT LIMITATION, ANY WARRANTY OF
NON-INFRINGEMENT AND ANY IMPLIED WARRANTY OF MERCHANTABILITY OR FITNESS FOR A
PARTICULAR PURPOSE AS WELL AS IMPLIED WARRANTIES ARISING FROM COURSE OF DEALING
OR COURSE OF PERFORMANCE.

IN NO EVENT SHALL POWER BRANDS OR ITS EMPLOYEES, OFFICERS AND/OR DIRECTORS BE
LIABLE FOR ANY CONSEQUENTIAL, SPECIAL, INDIRECT, INCIDENTAL, PUNITIVE OR
EXEMPLARY DAMAGES, COSTS, EXPENSES, OR LOSSES (INCLUDING, WITHOUT LIMITATION,
LOST PROFITS), WHETHER OR NOT CLIENT HAS BEEN ADVISED OF THE POSSIBILITY
THEREOF.  CLIENT AGREES THAT POWER BRANDS, ITS EMPLOYEES, OFFICERS AND
DIRECTORS, SHALL NOT BE LIABLE TO CLIENT FOR ANY ACTIONS, DAMAGES, CLAIMS,
LIABILITIES, COSTS, EXPENSES, OR LOSSES IN ANY WAY ARISING OUT OF OR RELATING TO
THE PERFORMANCE AND OR NONPERFORMANCE OF THIS AGREEMENT OR POWER BRANDS’
SERVICES HEREUNDER FOR AN AGGREGATE AMOUNT IN EXCESS OF FEES ACTUALLY PAID BY
CLIENT TO POWER BRANDS FOR THE SERVICES PERFORMED IN ACCORDANCE WITH THIS
AGREEMENT.  NO TERMS OF THIS AGREEMENT SHALL BENEFIT OR CREATE ANY RIGHT OR
CAUSE OF ACTION IN OR ON BEHALF OF ANY PERSON OR ENTITY OTHER THAN CLIENT AND
POWER BRANDS.  THE PROVISIONS OF THIS PARAGRAPH SHALL APPLY REGARDLESS OF THE
FORM OF ACTION, DAMAGE, CLAIM, LIABILITY, COST, EXPENSE, OR LOSS, WHETHER IN
CONTRACT, STATUTE, TORT (INCLUDING, WITHOUT LIMITATION, NEGLIGENCE), OR
OTHERWISE.  THIS LIMITATION SHALL APPLY NOTWITHSTANDING ANY FAILURE OF ESSENTIAL
PURPOSE OF ANY LIMITED REMEDY PROVIDED HEREIN.

 
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14.  STATUS AS INDEPENDENT CONTRACTOR

The parties to this Agreement are independent contractors, and no agency,
partnership, joint venture, or employee-employer relationship is intended or
created by this Agreement.  Neither party shall have the power to obligate or
bind the other party.

15.  GENERAL PROVISIONS

a.  
Modifications.  No change or modification of this Agreement shall be valid and
binding upon the parties hereto unless such change or modification is in writing
and is signed by all of the parties hereto.  No waiver of any term or condition
of this Agreement shall be valid and binding unless such waiver is in writing
and is signed by the party against whom it is sought to be enforced.

b.  
Binding Effect.  This Agreement shall inure to the benefit of and shall be
binding upon the parties, their successors, and their permitted assigns.

c.  
Entire Agreement.  Each party to this Agreement acknowledges that this Agreement
(together with the NDA) constitutes the entire agreement of the parties with
regard to the subject matter addressed in this Agreement, that this Agreement
supersedes all prior or contemporaneous agreements, discussions, or
representations, whether oral or written, with respect to the subject matter of
this Agreement, and that it should not rely on any promise, representation,
inducement, or warranty other than those expressly set forth herein.

d.  
Severability.  In the event any provision of this Agreement is held to be
unenforceable or invalid, such finding of unenforceability or invalidity shall
not affect the enforceability or validity of the remaining provisions of this
Agreement.

e.  
Force Majeure. Power Brands shall be excused from performance hereunder to the
extent that such performance is prevented, delayed, or obstructed by causes
beyond its reasonable control, including, without limitation, acts of any
federal, state, or local governmental authority; fires, floods, or other natural
disasters; strikes or labor unrest; terrorism or acts of war; degradation of
telecommunications service; severe weather conditions; or for any other matters
that are beyond Power Brands’ control, whether or not otherwise foreseeable.

f.  
Continuing Obligations.  Each indemnity provided for herein shall survive the
termination of this Agreement for any reason whatsoever and each covenant which
provides for or permits performance hereunder after termination or by its nature
requires performance after termination shall survive the termination of this
Agreement.

g.  
Arbitration. In the event of any dispute or controversy arising out of or in any
way related to this Agreement, the matters referred to herein, or the services
to be rendered by Consultant pursuant to this Agreement, or in any way relating
to the claim of any third party against Consultant in connection with matters in
any way arising out of this Agreement (each, a “Dispute”), such Dispute shall be
settled exclusively by final and binding arbitration in Los Angeles,
California in accordance with the then current rules of the American Arbitration
Association (“AAA”).  The parties agree that any and all Disputes that are
submitted to arbitration in accordance with this Agreement shall be decided by
one (1) neutral arbitrator who is a retired judge or attorney licensed to
practice law in California who is experienced in complex commercial
transactions.  If the parties are unable to agree on an arbitrator, AAA shall
designate the arbitrator.  The parties will cooperate with AAA and with one
another in selecting the arbitrator and in scheduling the arbitration
proceedings in accordance with applicable AAA procedures.  Any award issued as a
result of such arbitration shall be final and binding between the parties
thereto and shall be enforceable by any court having jurisdiction over the party
against whom enforcement is sought.  By entering into this Agreement, the
parties are waiving their constitutional right to have any Disputes decided in a
court of law or before a jury and waive the right of appeal, and instead of
relying on said rights, each party is solely and knowingly accepting the use of
arbitration as a means of resolution of any Disputes.  The prevailing party in
such arbitration shall be awarded its costs and reasonable attorneys’ fees.

h.  
No Prejudice Against Drafter.  The parties to this Agreement agree that this
Agreement was negotiated fairly between them at arm's length and that the final
terms of this Agreement are the product of the parties' negotiations.  Each of
the parties has had the opportunity to seek the advice of independent legal
counsel, and has read and understood all of the terms and provisions of this
Agreement.  The parties agree that this Agreement shall be deemed to have been
jointly and equally drafted by them, and that the provisions of this Agreement
therefore should not be construed against a party or parties on the grounds that
the party or parties drafted or was more responsible for drafting the
provision(s).

 
 
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IN WITNESS WHEREOF, the parties hereto have caused this Agreement to be executed
on the day and date first written above.

Client: Level 5 Beverage Company, Inc.

Sign:_/s/ John Powers_________________

Name: John Powers

Title: Chief Executive Officer

Date: June 14, 2013

Power Brands Consulting, LLC

Sign:_/s/ Darin Ezra__________________

Name:_Darin Ezra___________________

Title:_CEO______________________

Date:_13/06/2013____________________

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