Exhibit 10.1

 

UNITED ONLINE, INC.

2009 MANAGEMENT BONUS PLAN

 

I.              PURPOSES OF THE PLAN

 

1.01         The United Online, Inc. (the “Company”) 2009 Management Bonus Plan
(the “Plan”) is hereby established to promote the interests of the Company by
creating an incentive program to (i) attract and retain employees who will
strive for excellence and (ii) motivate those individuals to set and achieve
above-average objectives by providing them with rewards for contributions to the
financial performance of one or more business segments of the Company.

 

1.02         For purposes of the Plan, the financial performance of one or more
both of the following business segments of the Company (the “Business Segments”)
for the 2009 fiscal year shall be measured to determine the bonus amounts (if
any) payable for such fiscal year to the participants in the Plan:

 

(i)            Communications Segment

 

(ii)           Classmates Media Segment

 

(iii)          FTD Segment

 

Accordingly, some participants may earn their bonuses based on the combined
performance of the three Business Segments, and other participants may earn
their bonuses based on the performance of a single Business Segment.

 

II.            ADMINISTRATION OF THE PLAN

 

2.01         The Plan is hereby adopted by the Compensation Committee of the
Company’s Board of Directors (the “Committee”) and shall be administered by the
Committee pursuant to the powers provided to the Committee by the Company’s
Board of Directors.

 

2.02         The bonuses that may be earned under the Plan shall be tied to the
financial performance of the applicable Business Segment or Segments for the
Company’s 2009 fiscal year ending December 31, 2009 (the “2009 Year”).

 

2.03         The interpretation and construction of the Plan and the adoption of
rules and regulations for administering the Plan shall be made by the Committee
in its sole discretion.  Decisions of the Committee shall be final and binding
on all parties who have an interest in the Plan.

 

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III.           DETERMINATION OF PARTICIPANTS

 

3.01         The following individuals (each a “Participant”) will participate
in the Plan on the following basis:

 

(i)            Mark R. Goldston, Frederic A. Randall, Jr., Scott H. Ray, Jeremy
E. Helfand and Paul E. Jordan shall each participate on the basis of the
combined financial results of the three Business Segments.

 

(ii)           Robert J. Taragan shall participate on the basis of the financial
results for the Communications Segment.

 

(iv)          Steven B. McArthur and Matthew J. Wisk shall each participate on
the basis of the financial results for the Classmates Media Segment.

 

(v)           Robert S. Apatoff shall participate on the basis of the financial
results for the FTD Segment.

 

3.02         A Participant shall be eligible to receive a bonus under the Plan
if employed by the Company or any of its subsidiaries on the date such bonus is
paid in accordance with Section 5.01 of the Plan (the “Bonus Payment Date’). If
a Participant is not employed by the Company or one of its subsidiaries on the
Bonus Payment Date, then such individual will not be eligible to receive a bonus
under the Plan; provided, however, that the following special partial payment
provisions shall be in effect:

 

(i)            Should the Participant’s employment terminate prior to the Bonus
Payment Date as a result of death or permanent disability, then the Committee
shall provide that individual or his estate with a pro-rated portion of the
bonus such individual would have earned, based on the Company’s actual
performance for the 2009 fiscal year in the applicable Business Segment or
Segments, had he continued in the Company’s employ through the Bonus Payment
Date.

 

(ii)           A Participant who is on a leave of absence or whose employment
terminates after the start of the 2009 Year and recommences prior to the Bonus
Payment Date may remain eligible at the discretion of the Committee, and the
Committee may provide that individual with a pro-rated portion of the bonus such
individual would have earned, based on the Company’s actual performance for the
2009 fiscal year in the applicable Business Segment or Segments, had he remained
continuously in the Company’s employ through the Bonus Payment Date.

 

3.03         For purposes of the Plan:

 

A.            A Participant shall be considered an employee for so long as such
individual remains employed by the Company or one or more subsidiary
corporations.

 

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B.            Each corporation (other than the Company) in an unbroken chain of
corporations beginning with the Company shall be considered to be a subsidiary
of the Company, provided each such corporation (other than the last corporation
in the unbroken chain) owns, at the time of determination, stock possessing more
than fifty percent of the total combined voting power of all classes of stock in
one of the other corporations in such chain.

 

C.            Unless defined otherwise in any employment or severance agreement
entitling the Participant to a full or pro-rated bonus upon a disability
termination, permanent disability shall mean the Participant’s inability, with
or without reasonable accommodation, to perform the essential duties and
responsibilities of his position with the Company by reason of any
medically-determinable physical or mental injury that is expected to result in
such individual’s death or that has continued, or is expected to continue, for a
period of twelve (12) consecutive months or more.

 

D.            In no event shall there be any duplication of bonus payments under
this Plan and any employment agreement or severance agreement between the
Company and a Participant that provides such individual with a stated bonus or
bonus formula for a particular year or includes a bonus component as part of a
severance pay formula thereunder.  To avoid any such potential duplication, such
Participant shall only be entitled to receive the greater of the bonus amount
earned by him under this Plan and the bonus amount to which he may otherwise be
entitled under his employment or severance agreement. The accelerated vesting of
any outstanding equity awards held by the Participant under any of the Company’s
stock plans, including any outstanding stock options, restricted stock or
restricted stock unit awards, or the extension of any exercise periods for such
stock options shall not be deemed to constitute a bonus payment for purposes of
this Section 3.03D.

 

IV.           BONUS AWARDS

 

4.01         The individual bonus award payable under the Plan to each
Participant for the 2009 Year shall be in the form of a stock bonus payable in
shares of the Company’s common stock (“Common Stock”), with the number of such
shares to be based on the performance of the Business Segment or Segments to
which that Participant has been assigned in accordance with Section 3.01. For
Participants assigned to the Communications, Classmates Media and FTD Business
Segments, performance shall be measured in terms of the combined revenue and
operating income before depreciation, amortization and certain other expenses
(“Adjusted OIBDA”) for those Business Segments. Accordingly, 50% of their bonus
entitlement shall be based upon the achievement of the combined revenue targets
(“Combined Revenue Targets”) specified for those three Business Segments in a
schedule approved by the Committee, and the remaining 50% of their bonus
entitlement shall be based upon the achievement of the combined Adjusted OIBDA
targets (“Combined Adjusted OIBDA Targets”) specified for those three Business
Segments in a schedule approved by the Committee. For participants assigned to
the Communications Business Segment, the Classmates Media Business Segment or
the FTD Business Segment, performance shall be measured in terms of the revenue
and Adjusted OIBDA for the particular Business Segment to which each such
Participant has been assigned.  Accordingly, 50% of the bonus entitlement of
each such Participant shall be based upon the achievement of the revenue targets
(“Segment Revenue Targets”) specified for his assigned Business Segment in a
schedule approved by the Committee, and the remaining 50% of his bonus
entitlement shall be based upon the achievement of the Adjusted OIBDA targets
(“Segment Adjusted OIBDA Targets”) specified for that Business Segment in a
schedule approved by the Committee.

 

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4.02         The following provisions shall govern the calculation of the levels
at which the Revenue Targets and Adjusted OIBDA Targets (whether measured on a
Combined or Segment basis) are attained for the 2009 Year and the determination
of the bonus amounts based on those calculations:

 

(a)           In determining the actual level at which Adjusted Combined or
Adjusted Segment OIBDA has been attained, Adjusted OIBDA will be determined
consistent with the Company’s historical methodology for calculating Adjusted
OIBDA for financial reporting purposes; provided, however, (1) Adjusted OIBDA
shall be calculated before restructuring expenses, merger related expenses,
stock-based compensation expenses and other expenses associated with the
relocation of the Company’s or any of its subsidiaries’ offices, (2) any bonus
amounts which accrue under this Plan shall not be included as an expense in
computing Adjusted OIBDA, (3) any adjustments to Adjusted OIBDA attributable to
a change in accounting principles shall be excluded, (4) all items of gain, loss
or expense for such fiscal year determined to be extraordinary or unusual in
nature or infrequent in occurrence, or related to the disposal of a segment of a
business, shall be excluded from Adjusted OIBDA, and (5) Adjusted OIBDA for the
FTD Business Segment and total United Online will be calculated using a foreign
exchange floor of 1.4:1 for the GBP:U.S. dollar. In the event that the foreign
exchange rate for the GBP:U.S. Dollar drops below 1.4:1 during the year, the
final adjusted OIBDA calculation for the FTD Business Segment and United Online
will be adjusted to reflect a foreign exchange rate floor of 1.4:1 for the
GBP:U.S. Dollar. In the event the foreign exchange rate for the GBP:U.S. Dollar
increases above 1.4:1 during the year, the adjusted OIBDA calculation for the
FTD Business Segment and United Online will reflect the actual level of foreign
exchange and will not be adjusted down to the 1.4:1 floor.

 

(b)           In the event the Company acquires other companies or businesses
during the 2009 Year, the financial performance of those acquired entities shall
not be taken into account in determining whether the Combined or Segment Revenue
Targets and Combined or Segment Adjusted OIBDA Targets for the 2009 Year have
been achieved.

 

(c)           In the event that revenue or Adjusted OIBDA (whether on a Combined
or Segment basis) falls between two specified targets on a schedule approved by
the Committee, the resulting stock bonus shall be interpolated on a
straight-line basis between those two points.

 

4.03         The Committee shall determine the actual level at which each
applicable performance target for the 2009 Year has been attained and make the
stock bonus calculations required under the Plan. The Committee’s determinations
and calculations shall be included as part of the formal minutes of the meeting
at which such determinations are made.

 

4.04         No Participant shall earn or accrue any right to any portion of a
bonus award hereunder until the Bonus Payment Date.

 

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V.            PAYMENT OF BONUS AWARDS

 

5.01         The actual bonus to which each Participant becomes entitled based
on the level at which the Revenue and Adjusted OIBDA Targets (whether measured
on a Combined or Segment basis) are actually attained for the 2009 Year shall be
paid in shares of Common Stock drawn from the Company’s 2001 Stock Incentive
Plan (the “Stock Plan”).  The actual number of shares of Common Stock payable to
each Participant based on the attained level of such Revenue and Adjusted OIBDA
Targets shall be determined in accordance with the schedule set forth on
Schedule I attached hereto.  The bonus payments shall be distributed on the
February 15, 2010 Bonus Payment Date.

 

5.02         The number of bonus shares allocated to each Participant in
attached Schedule I at each level of performance attainment has been determined
by dividing a percentage of the Participant’s base salary for the 2009 fiscal
year (ranging from 75% to 150% of Mr. Goldston’s base salary per performance
target and from 30% to 70% of base salary per performance target for all other
Participants) by $5.34.  Solely for purposes of applying any severance benefit
formula based on the bonus paid under this Plan to any Participant for the 2009
fiscal year, the amount of such bonus shall be deemed equal to the cash amount
obtained by multiplying (i) the number of shares of Common Stock to which the
Participant becomes entitled under this Plan on the basis of the levels at which
the applicable Revenue and Adjusted OIBDA targets for the 2009 Year are attained
by (ii) $5.34, as adjusted to reflect any stock splits, stock dividends or other
similar events affecting the outstanding number of shares of Common Stock
without the Company’s receipt of consideration, and shall not be deemed equal to
the Fair Market Value (as defined in Section 5.04) of the bonus shares issued to
the Participant on the Bonus Payment Date.

 

5.03         Unless the Participant is notified to the contrary by the Company
(in writing or by electronic mail) at least thirty (30) days prior to the Bonus
Payment, the Company shall withhold, from the shares of Common Stock otherwise
issuable to each Participant as his bonus payment hereunder, a portion of those
shares with a “Fair Market Value” (as defined below) on the issuance date equal
to the applicable federal, state and local income and employment withholding
taxes; provided, however, that (i) the number of shares of Common Stock which
the Company shall be required to so withhold shall not exceed in Fair Market
Value the amount necessary to satisfy the Company’s required tax withholding
obligations using the minimum statutory withholding rates for federal and state
tax purposes, including payroll taxes, that are applicable to supplemental
taxable income and (ii) the Company shall not withdraw the right to such stock
withholding from any Participant who has a contractual right to such method of
tax withholding in his employment agreement or any other agreement in effect
with the Company on the Bonus Payment Date.  Should the Company provide notice
to one or more Participants without such contractual rights that the stock
withholding procedure is not to be utilized by the Company, then those
Participants must deliver a check to the Company for the applicable withholding
taxes on the Bonus Payment Date.

 

5.04         For purposes of the Plan, the Fair Market Value per share of Common
Stock on any relevant date shall be equal to the closing selling price per share
on such date on the Nasdaq Global Select Market or, if such date is not a date
on which the Common Stock is traded, then the closing selling price per share on
the Nasdaq Global Select Market for the immediately preceding trading date shall
be determinative of Fair Market Value.

 

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VI.           GENERAL PROVISIONS

 

6.01         The Committee may at any time amend, suspend or terminate the Plan,
provided such action is effected by written resolution.  Moreover, the Committee
reserves the right to amend this Plan as may be necessary or appropriate to
avoid adverse tax consequences under Section 409A of the Internal Revenue Code
of 1986, as amended (the “Code”).

 

6.02         No amounts awarded or accrued under this Plan shall actually be
funded, set aside or otherwise segregated prior to payment.  The obligation to
pay the bonuses awarded hereunder shall at all times be an unfunded and
unsecured obligation of the Company.  Plan participants shall have the status of
general creditors and shall look solely to the general assets of the Company for
the payment of their bonus awards.

 

6.03         No Participant shall have the right to alienate, pledge or encumber
his/her interest in this Plan, and such interest shall not (to the extent
permitted by law) be subject in any way to the claims of the employee’s
creditors or to attachment, execution or other process of law.

 

6.04         Neither the action of the Company in establishing the Plan, nor any
action taken under the Plan by the Committee, nor any provision of the Plan,
shall be construed so as to grant any person the right to remain in the employ
of the Company or its subsidiaries for any period of specific duration.  Rather,
each employee will be employed “at-will,” which means that either such employee
or the Company may terminate the employment relationship at any time for any
reason, with or without cause, subject in each case to any employment agreement
between such person and the Company or any of its subsidiaries.

 

6.05         This is the full and complete agreement between the Participants
and the Company with respect to their incentive bonus compensation for the 2009
fiscal year and the related service period through the Bonus Payment Date. This
Plan does not supersede, but is supplemental to, any provisions of any
employment agreement to which any of the Participants in this Plan may be party.

 

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UNITED ONLINE, INC.

2009 MANAGEMENT BONUS PLAN

Schedule I - Stock Bonus Amounts

 

Payout Level
for Revenue
Targets

 

Goldston
(# shares)

 

Payout Level for Adjusted OIBDA Targets

 

Goldston
(# shares)

 

 

 

 

 

 

 

 

 

 

 

1

 

133,813

 

1

 

133,813

 

 

 

 

 

 

 

 

 

 

 

 

2

 

160,575

 

2

 

160,575

 

 

 

 

 

 

 

 

 

 

 

 

3

 

200,719

 

3

 

200,719

 

 

 

 

 

 

 

 

 

 

 

 

4

 

227,482

 

4

 

227,482

 

 

 

 

 

 

 

 

 

 

 

 

5

 

240,863

 

5

 

240,863

 

 

 

 

 

 

 

 

 

 

 

 

6

 

254,245

 

6

 

254,245

 

 

 

 

 

 

 

 

 

 

 

 

7

 

267,626

 

7

 

267,626

 

 

 

 

 

 

 

 

 

 

 

 

 

Payout Level
for Revenue
Targets

 

Randall
(# shares)

 

Ray
(# shares)

 

Helfand
(# shares)

 

Jordan
(# shares)

 

Apatoff
(# shares)

 

Wisk
(# shares)

 

Taragan
(# shares)

 

McArthur
(# shares)

 

1

 

24,708

 

28,089

 

21,120

 

17,977

 

33,707

 

24,494

 

22,471

 

30,337

 

2

 

32,944

 

37,453

 

28,161

 

23,970

 

44,943

 

32,659

 

29,962

 

40,449

 

3

 

41,180

 

46,816

 

35,201

 

29,962

 

56,179

 

40,823

 

37,453

 

50,561

 

4

 

45,298

 

51,498

 

38,721

 

32,958

 

61,797

 

44,906

 

41,198

 

55,618

 

5

 

49,416

 

56,179

 

42,241

 

35,955

 

67,415

 

48,988

 

44,943

 

60,674

 

6

 

53,534

 

60,861

 

45,761

 

38,951

 

73,033

 

53,071

 

48,689

 

65,730

 

7

 

57,653

 

65,543

 

49,281

 

41,947

 

78,651

 

57,153

 

52,434

 

70,786

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Payout Level
for Adjusted
OIBDA Targets

 

Randall
(# shares)

 

Ray
(# shares)

 

Helfand
(# shares)

 

Jordan
(# shares)

 

Apatoff
(# shares)

 

Wisk
(# shares)

 

Taragan
(# shares)

 

McArthur
(# shares)

 

1

 

24,708

 

28,089

 

21,120

 

17,977

 

33,707

 

24,494

 

22,471

 

30,337

 

2

 

32,944

 

37,453

 

28,161

 

23,970

 

44,943

 

32,659

 

29,962

 

40,449

 

3

 

41,180

 

46,816

 

35,201

 

29,962

 

56,179

 

40,823

 

37,453

 

50,561

 

4

 

45,298

 

51,498

 

38,721

 

32,958

 

61,797

 

44,906

 

41,198

 

55,618

 

5

 

49,416

 

56,179

 

42,241

 

35,955

 

67,415

 

48,988

 

44,943

 

60,674

 

6

 

53,534

 

60,861

 

45,761

 

38,951

 

73,033

 

53,071

 

48,689

 

65,730

 

7

 

57,653

 

65,543

 

49,281

 

41,947

 

78,651

 

57,153

 

52,434

 

70,786

 

 

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