EXHIBIT 10.1

 

(Translation of a contract written in Chinese)

 

A CONTRACT FOR THE REBUILDING AND LEASING OF ADVERTISEMENT
LIGHT BOXES ON NANJING ROAD PEDESTRIAN STREET

 

Made between

 

Shanghai Chuangtian Advertising Company Limited

(hereinafter called “Party A”)

 

and

 

Shanghai Quo Advertising Company Limited

(hereinafter called “Party B”)

 

The existing advertisement light boxes situated and standing on the ground along
Nanjing Road Pedestrian Street were erected in 1999 and in the view of the swift
development in technology with the passing of time such advertisement light
boxes have become obsolete in style and appearance and are unable to live up to
the good reputation of the area being the “number one business avenue of China”.
In line with the conceptual requirement of the city government for the
advancement and beautification of the Nanjing Road district Party A and Party B
have entered into cordial negotiation and reached agreement as follows for the
rebuilding and leasing of such advertisement light boxes in accordance with the
relevant laws and regulations of the People’s Republic of China.

 

Section I Matters concerning the Engineering Work in the Rebuilding of the light
boxes

 

1.

Party A owns the right to manage and operate the 104 advertisement spaces on
both sides of the 52 advertisement light boxes situated and standing on the
ground along Nanjing Road Pedestrian Street and agrees to allow Party B to
replace a portion of these light boxes (see Appendix 1, being a diagram
depicting the present locations of the subject matter at the points indicated in
the diagram) with full colored electronic visual LED video panels whilst keeping
the other light boxes as such in order to meet the need of Party B to use the
same for the publication of advertisements in light box format.

 

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2.

The locations and dimensions of the rebuilding work: subject matter being 52
several advertisement light boxes situated and standing on the ground along
Nanjing Road Pedestrian Street, each such box having an external surface area of
2.3 metre by 1.5 metre and a net screen area of 1.35 metre by 1.44 metre, see
the relevant diagram for details.

 

3.

Party B shall not commence working on the full colored visual electronic LED
video panels to be built as the media for the publication of advertisements
hereunder (see Appendix 3, being a diagram depicting the visual impression of
the relevant design) until it has been notified by Party A in writing that Party
A has obtained the approval of the relevant department of the local government.

 

4.

Party A shall be responsible for the making of application for all consents and
approvals required from the relevant authorities for the rebuilding of the
aforesaid ground standing advertisement light boxes and to facilitate the work
of Party B by the provision of requisite source of electrical power etc.

 

5.

The work involved in the rebuilding of the ground standing light boxes shall be
accomplished in four stages. Party B is entitled to replace some of the
aforesaid ground standing light boxes with full colored visual electronic LED
panels at locations to be chosen Party B. Party B is required at the same time
to ensure that the remaining light boxes when rebuilt shall be of an uniform
appearance in line with the LED video panels.

 

6.

Party B shall own all 52 ground standing light boxes/LED video panels as its
investment upon the rebuilding/replacement of the existing light boxes. Party B
shall be responsible for the purchase and building of the full colored visual
electronic LED video panels to be used as the media for the publication of
advertisements (see Appendix 3, being a diagram depicting the visual impression
of the relevant design) and the replacement light boxes for the remaining
locations. On the expiration of the contract period the ownership and right of
disposal of these LED video panels and accessories shall belong to Party B and
Party B shall deliver up the vacant positions where the subject matter of this
contract is situated to Party A within 10 days commencing from the expiration of
the contract period.

 

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7.

On the signing of this leasing contract Party B shall pay to Party A a sum
equivalent to 10% of the rental for the corresponding year under this contract
as deposit and such deposit must be paid in full within 7 working days after the
signing of this contract. Upon its receipt of such payment Party A shall proceed
with its application to all relevant departments of the government for the
requisite approval and consent in accordance with the relevant laws and
regulations for the rebuilding work. The said deposit will be applied to pay and
set off the rental charges payable hereunder in the course of performance of
this contract. If Party A does not receive the deposit payable by Party B with 5
working days after the signing of this contract, Party A shall be entitled to
unilaterally terminate this contract.

 

8.

Party B shall build all the LED video light boxes hereunder and shall assume
full responsibility and liability for safety and other issues which emerge in
the course of work.

 

 

Section II. Matters concerning the Leasing of the Light Boxes

 

1.

The Location and Position of the media

 

Being the locations of 52 ground standing light boxes situated along Nanjing
Road Pedestrian Walk in Shanghai.

 

2.

Duration of Lease

 

 

(i)

The lease of Party B shall last for three years, the exact commencement date of
the lease period depends on the actual date of delivery of the subject matter
(see Paragraph 2 below) and shall be confirmed by both Party A and Party B in a
signed confirmation (see Appendix 2 for the letter of confirmation). The parties
shall commence negotiation for the renewal of the lease three months in advance
of the expiration of the contract. Party B shall be preferred to all other
parties who offer to lease on the same terms as offered by Party B.

 

 

(ii)

Party A shall deliver the sites of the ground standing advertisement light boxes
to Party B in four stages, in the first stage the sites of 27 ground standing
light boxes shall be delivered on the effective date prescribed on the approval
papers issued by the relevant departments of the government, namely, those of
the following serial numbers: 5, 6, 13-19, 29-31, 38-52; in the second

 

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stage 6 more sites of the ground standing light boxes shall be delivered on 10th
August, 2007 , namely, those with serial numbers 7-12; in the third stage the
sites for ground standing light boxes serial numbered 20-28 shall be delivered
on 23rd November, 2007 and in the fourth stage the sites for ground standing
light boxes serial numbered 1-4 and 32-37 shall be delivered. If Party A shall
be unable to deliver in time an extension of time equivalent to the length of
the delay will be given to Party B for its work. The actual dates of delivery
shall be confirmed in writing to be signed by both Party A and Party B. Party B
shall be taken to have confirmed its agreement if it fails to respond within 5
working days after its receipt of a relevant letter of confirmation.

 

3.

Rental Charges for Leasing

 

The rental charges for each of the ground standing advertisement light boxes
shall be RMB 115,000 on the understanding that a total of 52 such boxes are
leased out hereunder (including therein some full colored visual electronic LED
video panels), that means aggregate annual rental charge in the sum of RMB FIVE
MILLION NINE HUNDRED AND EIGHTY THOUSAND ONLY (RMB 5,980,000).

 

4.

Manner of Payment

 

Payment shall be made in each of the stages (see Paragraph 2(ii) above). In the
first year of the lease Party B shall within ten days after Party A’s delivery
of the sites to Party B in each stage pay to Party A the full annual rental
charge for all the ground standing light boxes comprised in that stage. For the
two subsequent years of the lease Party B shall make payment of the rental
charges in a manner similar to that applicable in the first year of the lease.

 

5.

Announcements of Public Interest

 

Having regard to the prime geographical location of Nanjing Road Pedestrian
Street in the event of the government requiring the use of the advertisement
boxes and panels for the publication of announcements of public interest. Party
B shall allow Party A to make such use of the advertisement boxes and panels
free of consideration for up to 10 days in each year. If the actual number of
days used for the publication of such announcements of public interest shall be
less than 10 days in a certain year then Party A must give the remaining days of
use back to Party B for its own disposal and Party A shall not use up such
remaining days for the publication of commercial advertisements.

 

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6.

The Respective Rights and Obligations of the Parties

 

 

(i)

The Rights and Obligations of Party A

 

 

(1)

Party A shall be responsible for the making of applications for and the
obtaining of the relevant approvals to allow Party B to rebuild the ground
standing advertisement boxes along Nanjing Road Pedestrian Street by partially
replacing the advertisement light boxes with full colored visual electronic LED
video panels and by replacing the remainder of the existing light boxes with new
light boxes. Party A shall also apply for and obtain and procure for the use of
Party B all requisite approval papers of the relevant departments of the
government to enable and ensure that the full colored visual electronic LED
video panels and new light boxes may be deployed in the publication of
advertisements ( including but not limited to the approval papers from the
industrial and commercial department, the city planning department and the city
management department etc.).

 

 

(2)

Party A shall ensure the smooth progress of the rebuilding work in relation to
the ground standing light boxes hereunder and provide requisite support to Party
B in a timely manner in its work in relation to such rebuilding work and ensure
that the requisite supply of electricity and relevant electrical supply
equipment and facility will be made available for such purpose.

 

 

(3)

Party A shall ensure the continuity in the supply of electricity as may be
required for the operation in the publication of advertisements under this
contract.

 

 

(4)

Party A shall make all requisite applications to relevant departments for the
official consent and approval as may be required in respect of the leasing of
the advertising site and the production and publication of advertisements etc.
so as to duly complete all such application and obtain all the requisite
approval papers.

 

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(5)

Party A shall issue and provide to Party B its invoices for advertisements
within 10 days of its receipt of each relevant payment from Party B.

 

 

(ii)

The rights and obligations of Party B :-

 

 

(1)

Party B shall scrutinize and exercise proper control over the contents of the
advertisements in accordance with the < Code of Law of the People’s Republic of
China Governing Advertisements > and related regulations and shall take full
responsibility to ensure the legality of such contents of advertisements.

 

 

(2)

Party B shall make punctual payments of the rental charges in full in accordance
with this contract and pay electricity charges for the electricity consumed and
settle the payment of such electricity charges within 10 days of its receipt of
Party A’ notification in writing.

 

 

(3)

Party B shall be responsible for the daily repair and maintenance of the ground
standing light boxes throughout the period of the contract.

 

 

7.

Liabilities for Breach of Contract

 

 

(i)

If Party B should fail to pay the advertising charges within the prescribed
period of time then it shall pay to Party A a delinquent charge equivalent to
0.05 percent of the amount overdue for each day in its delay in payment for the
same. Party A will issue a notice in writing to Party B if the failure to pay
such sums shall exceed one calendar month and shall be entitled to terminate
this contract if Party B still fails to pay within one calendar month after such
notice. Party B shall dismantle and remove the full colored visual electronic
LED video panels and its supporting equipment and facility within 10 working
days after the termination of contract and also in the process reinstate the
pre-exisiting equipment of Party A at the original locations thereof. In the
event of default on the part of Party B to perform its obligation of removal
Party A shall be entitled to perform the task for Party B provided that all the
incidental expenses of such removal shall be borne by Party B and Party B shall
observe the stipulation as agreed in the following paragraph (iii) of Clause 7.
If Party A should fail to complete the application for and obtain all requisite
approvals of relevant departments of the government in respect of the rebuilding
work involving LED video panels within 60 days after the signing of the contract
then it shall refund the deposit to Party B.

 

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(ii)

During the period for publication of advertisements under this contract Party A
shall assist Party B in the daily management of the LED light boxes, in the
event of any stoppage of electricity supply caused by Party A or any incidental
delay in the timely repair of the system Party A shall make an allowance of time
to Party B equivalent to the number of days for which such stoppage of
electricity supply has actually persisted.

 

 

(iii)

The rights and obligations of Party A

 

Party A and Party B have signed this contract together to confirm the agreement
they reached on the principal terms of the subject matter and the procedural
steps to put the same into operation, both parties should act according to the
principle of integrity and sincerity and conscientiously perform their
respective obligations under the contract. Party B shall be liable for any
breach of the contract on its part except where it is due to force majeure and
be liable to pay a sum equivalent to 20% of the annual rental as agreed damage
for such breach of contract.

 

8.

Other terms and conditions

 

 

(i)

Both parties hereto shall commence negotiation for the renewal of the lease
three months in advance of the expiration of the contract. Party B shall be
preferred to all other parties who offer to lease on the same terms as offered
by Party B.

 

 

(ii)

Party B shall own all the new LED video panels as its investment and property
and shall also own the right to its business operations. If the parties hereto
will not renew the contract upon the expiration of the contractual period then
Party B shall be entitled to remove and dismantle such LED video panels provided
that it shall make proper arrangement to reinstate and return the pre-existing
facility and equipment to Party A in the process.

 

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(iii)

If Party A shall fail to obtain all the requisite governmental approval papers
required for the operation of the advertisement service during the 2nd or 3rd
year of the contract period under this contract thereby causing the termination
of this contract then in addition to the liability incurred by Party A for such
failure Party B shall be entitled to refuse to pay any remaining balance of fees
for the advertisements under co-operation. Provided that if Party A obtains the
governmental approval papers regarding the light boxes advertisement locations
specified under paragraph (ii) of Clause 2 in Section II (i.e. Matters
concerning the Leasing of the Llight Boxes) mentioned above then Party B shall
be entitled to ask for a postponement of the schedule accordingly. Neither party
hereto shall pursue the liability of the other party in the event of any
non-performance situation mentioned above being caused by force majeure.

 

9.

Force Majeure

 

In this contract force majeure means governmental acts and interventions in
relation to matters such as policy and city planning, urban renewal or scrutiny
of applications or severe natural disasters which prevents the continual
performance of the contract. In the event of force majeure, the party hereto
being affected must notify the other party hereto in writing within 10 days
after the onset of the event and shall take steps to mitigate the extent of loss
to such extent as may be possible in the circumstances. If both parties hereto
decide to terminate the contract then an account shall be made out and settled
without taking into account any part of the contract that has not been
performed.

 

10.

The parties hereto may enter into further negotiation and sign supplemental
agreements in respect of any matter which has not been adequately provided for
under this contract. Supplemental agreements shall have legal effect in the same
manner as this agreement

 

11.

The appendices set out are unalienable constituent parts of this contract and
shall take legal effect in the same manner as this contract :-

 

[ Appendix 1 : Approval papers of the relevant governmental departments]

[Appendix 2 : Letter of Confirmation]

[Appendix 3 : Plan depicting the relevant locations]

[Appendix 4 : Plan showing the effect]

 

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12.

Disputes arising from this contract may be resolved through mediation in a
cordial manner between the parties hereto, both parties hereto shall be entitled
to institute legal proceedings at the local People’s Court at the place of
origin of such party in respect of such dispute if they should fail to resolve
the dispute through mediation. Unless otherwise determined by the Court, the
cost of litigation shall be borne by the party losing the case.

 

13.

This contract is made in four identical original counterparts, both Party A and
Party B shall each be entitled to two of such counterparts. This contract shall
take effect once both parties have signed and sealed the same.

 

 

Party A:

Party B:

 

Representative (a signature )

Representative (a signature)

 

Date: 2007.06.20

Date: 2007.06.20

 

Place of signature :

 

(contracting seals superimposed respectively on the above signatures)

 

 

 

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