Exhibit 10.2

FORM OF NIELSEN HOLDINGS N.V.

PERFORMANCE RESTRICTED SHARE AWARD AGREEMENT

THIS AGREEMENT (the “Agreement”), is made, effective as of
                    (the “Grant Date”) between Nielsen Holdings N.V., a
Netherlands entity (hereinafter called the “Company”), and
                    (the “Participant”). For purposes of this Agreement,
capitalized terms not otherwise defined above or below, or in the Nielsen
Holdings 2010 Stock Incentive Plan (the “Plan”), shall have the meanings set
forth in Exhibit A attached to this Agreement and incorporated by reference
herein.

WHEREAS, the Company desires to grant the Participant performance-based
restricted Shares (the “Performance Restricted Shares”), as provided hereunder
and pursuant to the Plan, the terms of which are hereby incorporated by
reference and made a part of this Agreement; and

WHEREAS, the Committee has determined that it would be to the advantage and best
interest of the Company and its shareholders to grant the Performance Restricted
Shares to the Participant as an incentive for increased efforts during
Participant’s term of office with the Company or a Subsidiary, and has advised
the Company thereof and instructed the undersigned officers to grant said
Performance Restricted Shares.

NOW, THEREFORE, in consideration of the mutual covenants herein contained and
other good and valuable consideration, receipt of which is hereby acknowledged,
the parties hereto do hereby agree as follows:

1. Grant of the Performance Restricted Shares.

(a) On the terms and conditions and subject to the restrictions, including
forfeiture, hereinafter set forth, the Company hereby grants to the Participant,
a maximum number of Performance Restricted Shares equal to             Shares
(the “Maximum Share Award”). For purposes of this Agreement, the target number
of Performance Restricted Shares subject to the Award shall be             (the
“Target Share Award”). The number of Performance Restricted Shares which the
Participant will earn under this Agreement will be finally determined based upon
the Company’s Relative Total Shareholder Return and Free Cash Flow achievements
for the period commencing on January 1,             and ending on December 31,
            (the “Performance Period”), in accordance with the provisions of
Exhibit A attached to this Agreement and made a part hereof.

(b) The Performance Restricted Shares shall be issued in book-entry form on the
Company’s share register in the name of the Participant on the Grant Date or as
soon as practicable thereafter, with legends indicating that such Shares are
subject to vesting and forfeiture restrictions as provided under this Agreement.
The Participant shall take all such action as may be requested by the Company to
cause the Performance Restricted Shares to be deposited with the Company,
together with any executed stock powers and/or other instruments of transfer
reasonably requested by the Company, to be held by the Company in escrow for the
Participant’s benefit until such time as the Performance Restricted Shares are
either forfeited by the Participant to the Company, the restrictions thereon
terminate as set forth in this Agreement or the Shares are to be withheld
pursuant to Section 8 hereof.

 

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2. Earning of Performance Restricted Shares. Until the applicable vesting
date(s) provided below, (i) the Performance Restricted Shares shall be subject
to forfeiture by the Participant to the Company as provided in this Agreement,
and (ii) the Participant may not sell, assign, transfer, discount, exchange,
pledge or otherwise encumber or dispose of any of the Performance Restricted
Shares unless the restrictions have terminated in accordance with the provisions
of this Agreement.

(a) Service and Performance Requirements Absent a Change in Control. The
Performance Restricted Shares shall become vested, earned and no longer subject
to forfeiture based upon the level of achievement of the Company’s performance
goals for the Performance Period as set forth on Exhibit A, as well as the
conditions set forth in both subsections (i) and (ii) of this Section 2(a):

(i) Service Requirements.

(A) General Rule: Unless otherwise provided in this Agreement, so long as the
Participant continues to be employed by the Company or any of its Subsidiaries
through the end of the Performance Period, the Participant shall, on the
Performance Vesting Date (defined in Section 2(a)(ii) below), vest in and earn
the number of Performance Restricted Shares determined as set forth on Exhibit A
hereto. If, prior to the end of the Performance Period, and absent the
occurrence of any Change in Control, the Participant’s employment with Company
and its Subsidiaries is terminated for any reason, then the Performance
Restricted Shares shall be forfeited by the Participant to the Company without
consideration as of the date of such termination of employment and this
Agreement shall terminate without payment in respect thereof.

 

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(B) Exceptions to Forfeiture on Termination of Employment: Notwithstanding
clause (A) above, if, prior to the end of the Performance Period, and absent the
occurrence of any Change in Control, the Participant’s employment with Company
and its Subsidiaries is terminated:

(1) voluntarily by the Participant (other than due to Good Reason or the
Participant’s death, Permanent Disability or Retirement) or involuntarily by the
Company for Cause, then the Performance Restricted Shares shall be forfeited by
the Participant to the Company without consideration as of the date of such
termination of employment and this Agreement shall terminate without payment in
respect thereof; or

(2) involuntarily by the Company and its Subsidiaries without Cause, by the
Participant for Good Reason, by the Participant if mutually agreed to in writing
by the Company with reference to this agreement and the amounts payable under
this section, or due to the Participant’s death, Permanent Disability or
Retirement, then the Participant will be eligible to earn a number of
Performance Restricted Shares equal to the product of (x) the total number of
Performance Restricted Shares that would have become vested and earned pursuant
to Section 2(a)(ii) below (i.e., if and to the extent the Company has achieved
the Company’s Relative Total Shareholder Return and Free Cash Flow Targets for
the Performance Period as set forth on Exhibit A), if the Participant had
remained employed with the Company or a Subsidiary through the end of the
Performance Period, and (y) a fraction, the numerator of which is equal to the
number of days between (and including) the Grant Date and the date the
Participant’s employment so terminates, and the denominator of which is equal to
1095. Amounts payable under this provision shall be paid at the time such
payment would have been made if employment had not terminated.

(ii) Performance Requirement. The Performance Restricted Shares shall, so long
as the Participant remains employed with the Company or its Subsidiaries through
the end of the Performance Period (or except as otherwise provided in
Section 2(a)(i) above), become vested, earned and no longer subject to
forfeiture in such number of Performance Restricted Shares as shall be
determined as set forth on Exhibit A hereto. Whether and to what extent the
Performance Restricted Shares shall become vested and earned shall be determined
at a meeting of the Committee (such meeting date, the “Performance Vesting
Date”) as soon as practicable following the end of the Performance Period
pursuant to a certification by the Committee of the Company’s achievement, if
any, of the applicable performance goals set forth on Exhibit A hereto.

(b) Effect of Change in Control. If a Change in Control occurs during the
Performance Period, the Participant shall earn a number of Performance
Restricted Shares as follows:

(1) if the Performance Restricted Shares are not assumed, continued, or
restricted securities of equivalent value are not substituted for the
Performance Restricted Shares by the Company or its successor and the
Participant is employed with the Company or any of its Subsidiaries on the
effective date of the Change in Control, then on the effective date of the
Change in Control the Participant shall become vested in and earn 100% of the
Target Share Award; but

(2) if the Performance Restricted Shares are assumed, continued or substituted
by the Company or its successor, then the Participant shall become vested in and
earn, on the last day of the Performance Period, so long as the Participant is
employed with the Company or any of its Subsidiaries (or any successors thereto)
on such date, 100% of the Target Share Award; provided, however, that if, prior
to the end of the Performance Period, the Participant’s employment by the
Company or any of its Subsidiaries (or any successors thereto) is involuntarily
terminated by the Company and its Subsidiaries without Cause, terminated by the
Participant for Good Reason, or terminates due to the Participant’s death,
Permanent Disability or Retirement, then the Participant shall become vested in
and earn 100% of the Target Share Award payable as promptly as practicable
following such termination of employment.

 

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(c) Release of Restrictions; Forfeiture. As promptly as practicable following
the Performance Vesting Date or any other earlier vesting date provided under
Section 2(b) above, the Company will take all actions necessary to remove the
legends referenced in Section 1(b) above from the book-entry on the Company’s
share register. All Performance Restricted Shares which do not vest and become
earned as provided in Section 2 above, shall be forfeited by the Participant
along with all rights thereto, and the ownership of such Shares shall
immediately revert to the Company.

3. Adjustments Upon Certain Events. The Committee may, in its sole discretion,
take any actions with respect to any unvested Performance Restricted Shares
subject to this Agreement pursuant to Section 10 of the Plan.

4. Rights as Shareholder. Subject to the provisions of this Agreement, upon the
issuance of the Performance Restricted Shares to the Participant, the
Participant shall become the owner thereof for all purposes and shall have all
rights as a stockholder, except that (1) the Participant shall have no right to
receive or accrue dividends or distributions with respect to the unvested
Performance Restricted Shares and (2) the Participant shall not exercise his or
her voting rights with respect to the unvested Performance Restricted Shares.

5. No Right to Continued Employment. Nothing in this Agreement or in the Plan
shall confer upon the Participant any right to continue in the Employment of the
Company or any Subsidiary or shall interfere with or restrict in any way the
rights of the Company and its Subsidiaries, which are hereby expressly reserved,
to terminate the Employment of the Participant at any time for any reason
whatsoever, with or without cause, subject to the applicable provisions of, if
any, the Participant’s employment agreement with the Company or any Subsidiary
or offer letter provided by the Company or any Subsidiary to the Participant.

6. No Acquired Rights. In participating in the Plan, the Participant
acknowledges and accepts (i) that the Board/Committee has the power to amend or
terminate the Plan, to the extent permitted thereunder, at any time, and
(ii) that the opportunity given to the Participant to participate in the Plan is
entirely at the discretion of the Committee and does not obligate the Company or
any of its Affiliates to offer such participation in the future (whether on the
same or different terms). The Participant further acknowledges and accepts that
(a) such Participant’s participation in the Plan is not to be considered part of
any normal or expected compensation, (b) the value of the Performance Restricted
Shares shall not be used for purposes of determining any benefits or
compensation payable to the Participant or the Participant’s beneficiaries or
estate under any benefit arrangement of the Company or any Subsidiary, including
but not limited to severance or indemnity payments, and (c) the termination of
the Participant’s Employment with the Company and all Subsidiaries under any
circumstances whatsoever will give the Participant no claim or right of action
against the Company or any Subsidiary in respect of any loss of rights under
this Agreement or the Plan that may arise as a result of such termination of
Employment.

 

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7. Transferability. Performance Restricted Shares may not be assigned,
alienated, pledged, attached, sold or otherwise transferred or encumbered by the
Participant otherwise than by will or by the laws of descent and distribution,
and any purported assignment, alienation, pledge, attachment, sale, transfer or
encumbrance not permitted by this Section 7 shall be void and unenforceable
against the Company or any Subsidiary or Affiliate.

8. Withholding. Unless otherwise agreed by the Committee pursuant to the terms
of the Plan, at the time the Performance Restricted Shares are granted, or at
any time thereafter as requested by the Company, the Participant hereby
authorizes the Company to satisfy its withholding obligations, if any, from
amounts payable hereunder or, at the Participant’s election, he may otherwise
provide for the payment of such withholding obligations in cash, and the
Participant further agrees to make adequate provision for any sums required to
satisfy the federal, state, local and foreign tax withholding obligations of the
Company, if any, which arise in connection with the Performance Restricted
Shares, to the maximum extent permitted by law. Unless the tax withholding
obligations of the Participant, if any, are satisfied, the Company shall have no
obligation to release such Performance Restricted Shares from any book-entry
restrictions provided for herein.

9. Choice of Law. This agreement shall be governed by and construed in
accordance with the laws of the state of New York without regard to conflicts of
law, except to the extent that the issue or transfer of Shares shall be subject
to mandatory provisions of the laws of the Netherlands.

10. Performance Restricted Shares Subject to Plan. By entering into this
Agreement, the Participant agrees and acknowledges that the Participant has
received and read a copy of the Plan. All Performance Restricted Shares are
subject to the Plan. In the event of a conflict between any term or provision
contained herein and a term or provision of the Plan, the applicable terms and
provisions of the Plan will govern and prevail.

11. Clawback. The Participant shall forfeit or repay amounts awarded hereunder,
whether or not vested, if:

(a) The amount of the award was calculated based upon the achievement of certain
financial results that were subsequently the subject of a restatement or the
correction of a material error; and

(b) The Participant engaged in intentional misconduct that caused or partially
caused the material error; and

(c) The amount that would have been awarded to the Participant had the financial
results been properly reported, would have been less than the amount actually
awarded (such difference being the amount forfeited or repaid hereunder).

12. Signature in Counterparts. This Agreement may be signed in counterparts,
each of which shall be an original, with the same effect as if the signatures
thereto and hereto were upon the same instrument.

*        *        *         *        *

IN WITNESS WHEREOF, the parties hereto have executed this Agreement effective as
of the date hereof.

 

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NIELSEN HOLDINGS N.V. By:  

 

Name:   Title:   PARTICIPANT

 

[NAME]

 

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Exhibit A

The number of Earned TSR Performance Shares and Earned Free Cash Flow
Performance Shares shall be added together to determine the total number of
Performance Restricted Shares that will become vested, earned and no longer
subject to forfeiture pursuant to the terms of the Agreement to which this
Exhibit A is attached.

A. Relative Total Shareholder Return Award Opportunity.     percent
(        %) of the Participant’s Target Share Award (the “TSR Target Shares”)
shall be eligible to vest and be earned if and only if the Company’s Relative
Total Shareholder Return during the Performance Period relative to the Relative
Total Shareholder Returns of the companies in the Peer Group (the “Relative
Company TSR”) at least equals or exceeds the     th percentile (the “TSR
Threshold Target”). Subject to the Company’s achievement of the TSR Threshold
Target, the number of Performance Restricted Shares that will become vested and
earned hereunder shall be equal to the product of (x) the number of TSR Target
Shares and (y) the TSR Performance Factor (as set forth in the table below)
(such number of vested Shares, the “Earned TSR Performance Shares”). Fractional
shares shall be rounded up to the next whole Share.

If the TSR Threshold Target is not achieved, no percentage of the TSR Target
Shares will become vested or earned and such portion of the Performance
Restricted Shares shall be immediately forfeited without consideration. If the
TSR Threshold Target is met, the number of Earned TSR Performance Shares shall
be determined as follows:

 

If the Relative Company TSR is at least equal to the:

   Then the TSR
Performance Factor is:  

    th Percentile

          % 

    th Percentile

          % 

    th Percentile

          % 

If the Relative Company TSR percentile ranking falls between two percentile
rankings set forth above, the TSR Performance Factor shall be interpolated on a
linear basis.

“Relative Total Shareholder Return” shall mean the amount equal to:

(a) the sum of:

(x) the Ending Stock Price minus the Beginning Stock Price, plus

(y) the amount of any cash dividends paid on a per share basis on any shares of
common stock of the applicable company (calculated as if such dividends had been
reinvested in the applicable company’s common stock at the end of the month in
which each dividend is made, based on the ex-dividend date) cumulatively over
the Performance Period; divided by

(b) the Beginning Stock Price.

“Beginning Stock Price” shall mean, for purposes of determining the Relative
Total Shareholder Return for the Company and each company in the Peer Group,
respectively, the average closing price per share of common stock of each such
entity based on the twenty (20) trading day period ending immediately prior to
January 1,             . For any company with more than one issue of common
stock, the calculation shall be made on the primary (most actively traded) issue
of stock.

“Ending Stock Price” shall mean, for purposes of determining the Relative Total
Shareholder Return for each of the Company and each company in the Peer Group,
respectively, the average closing price per share of common stock based on the
twenty (20) trading day period ending immediately prior to (and including, if it
is a trading day) December 31,             . For any company with more than one
issue of common stock, the calculation shall be made based on the primary (most
actively traded) issue of stock.

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“Peer Group” shall mean that group of peer companies specified by the Committee
and communicated to the Participant in writing separate and apart from this
Agreement.

B. Free Cash Flow Award Opportunity.         percent (        %) of the
Participant’s Target Share Award (the “Free Cash Flow Target Shares”) shall be
eligible to vest and be earned if and only if the Company’s cumulative Free Cash
Flow for the Performance Period as compared to $            (the “Free Cash Flow
Achievement”) is at least equal to     % (the “Free Cash Flow Threshold
Target”). Subject to the Company’s achievement of the Free Cash Flow Threshold
Target, the number of Performance Restricted Shares that will become vested and
earned hereunder shall be equal to the product of (x) the number of Free Cash
Flow Target Shares and (y) the Free Cash Flow Performance Factor (as set forth
in the table below) (such number of vested Shares, the “Earned Free Cash Flow
Performance Shares”). Fractional shares shall be rounded up to the next whole
Share.

If the Free Cash Flow Threshold Target is not achieved, no percentage of Free
Cash Flow Target Shares will become vested or earned and such portion of the
Performance Restricted Shares shall be immediately forfeited without
consideration. If the Free Cash Flow Threshold Target is met, the number of
Earned Free Cash Flow Performance Shares shall be determined as follows:

 

If the Free Cash Flow Achievement is at least equal to:

   Then the Free Cash  Flow
Performance Factor is:  

    %

          % 

    %

          % 

    %

          % 

    %

          % 

    %

          % 

    %

          % 

    %

          % 

If the Free Cash Flow Achievement percentage falls between two percentages set
forth above, the Free Cash Flow Performance Factor shall be interpolated on a
linear basis.

“Free Cash Flow” shall mean net cash flow from operations minus capital
expenditures, in accordance with U.S. Generally Accepted Accounting Principles
and as reflected in the Company’s financial statements filed with the Securities
and Exchange Commission. The Committee may, in its sole discretion, adjust free
cash flow performance for extraordinary items including, but not limited to,
mergers and acquisitions.

Other Definitions

“Cause” shall mean “Cause” as such term may be defined in any employment, change
in control or severance agreement between the Participant and the Company or any
of its Subsidiaries (the “Employment Agreement”), or, if there is no such
Employment Agreement or if no such term is defined therein, “Cause” shall mean:
(i) the Participant’s willful misconduct with regard to the Company or any of
its Subsidiaries; (ii) the Participant is indicted for, convicted of, or pleads
nolo contendere to, a felony, a misdemeanor involving moral turpitude, or an
intentional crime involving material dishonesty other than, in any case,
vicarious liability; (iii) the Participant’s conduct involving the use of
illegal drugs in the workplace; (iv) the Participant’s failure to attempt in
good faith to follow a lawful directive of his or her supervisor within ten
(10) days after written notice of such failure; and/or (v) the Participant’s
breach of

 

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any agreement with the Company or any Subsidiary which continues beyond ten
(10) days after written demand for substantial performance is delivered to the
Participant by the Company (to the extent that, in the reasonable judgment of
the Committee (or its designee), such breach can be cured by the Participant.

“Good Reason” shall mean, without the Participant’s consent, (i) a reduction in
the Participant’s annual rate of base salary (excluding any reduction in the
Participant’s base salary that is part of a plan to reduce compensation of
comparably situated employees of the Company generally; provided that such
reduction in the Participant’s rate of base salary is not greater than fifteen
percent (15%) of such rate of base salary); (ii) the material diminution of the
Participant’s position due to the Company’s removal of the Participant from the
Global Band in which he was employed immediately prior to such removal, to a
position within a Global Band that is lower in rank than such prior Global Band;
or (iii) the relocation by the Company or any of its Subsidiaries of the
Participant’s primary place of employment with the Company or any of its
Subsidiaries to a location more than fifty (50) miles outside of the
Participant’s principal place of employment immediately prior to such relocation
(which shall not be deemed to occur due to a requirement that the Participant
travel in connection with the performance of his or her duties); in any case of
the foregoing, that remains uncured after ten (10) business days after the
Participant has provided the Company written notice that the Participant
believes in good faith that such event giving rise to such claim of Good Reason
has occurred, so long as such notice is provided within thirty (30) business
days after such event has first occurred.

“Retirement” shall mean (i) any statutorily mandated retirement date required
under laws applicable to the Participant or (ii) such other retirement date
(which date may vary by Participant) as may be approved by the Committee or a
designated officer of the Company, as delegated in accordance with the Plan.

 

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