Exhibit 10(v)

AMENDMENT NO. 4 TO CREDIT AGREEMENT

This AMENDMENT NO. 4 TO CREDIT AGREEMENT (this “Amendment”) is entered into as
of March 28, 2008, by and among the following: (i) AMERICAN GREETINGS
CORPORATION, an Ohio corporation (the “Company”); (ii) the Subsidiary
Guarantors, as defined in the Credit Agreement referred to below; (iii) the
Lenders, as defined in the Credit Agreement, signatory hereto; and (iv) NATIONAL
CITY BANK, as Global Agent, as defined in the Credit Agreement.

RECITALS:

A. The Company has entered into the Credit Agreement, dated as of April 4, 2006
(as amended and as the same may from time to time be further amended, restated,
supplemented or otherwise modified, the “Credit Agreement”), with the Foreign
Subsidiary Borrowers (as defined therein) from time to time party thereto, the
lenders from time to time party thereto (herein, together with their respective
successors and assigns, collectively, the “Lenders”), National City Bank, as the
Global Agent, joint lead arranger, joint bookrunner, Swing Line Lender and LC
Issuer, UBS Securities LLC, as joint lead arranger, joint bookrunner and
Syndication Agent, and KeyBank National Association, JPMorgan Chase Bank, N.A.,
and LaSalle Bank National Association, as Co-Documentation Agents.

B. The Company has requested the Global Agent and the Term Lenders agree to
amend certain provisions of the Credit Agreement, as set forth herein.

C. The Global Agent and the Lenders signatory hereto are willing to agree to
such amendments pursuant to the terms and subject to the conditions set forth
herein.

AGREEMENT:

In consideration of the premises and mutual covenants herein and for other
valuable consideration, the parties hereto agree as follows:

Section 1. Definitions. Unless otherwise defined herein, each capitalized term
used in this Amendment and not defined herein shall have such meaning ascribed
to it in the Credit Agreement.

Section 2. Amendments.

2.1 Amendment to Term Loan Availability Period. The definition of “Term Loan
Availability Period” set forth in Section 1.01 of the Credit Agreement is hereby
amended and restated as follows:

“Term Loan Availability Period” means the period from the Closing Date until
April 3, 2009.

2.2 Section 2.16(b) of the Credit Agreement is hereby amended and restated as
follows:

(b) Scheduled Repayments of Term Loans. The principal amount of the Term Loans
outstanding shall be payable by the Company in equal quarterly installments each
in an amount equal to 0.25% times the aggregate principal amount of all Term
Loans outstanding on April 3, 2009, commencing on June 30, 2009 and continuing
on the last day of each September, December, March and June thereafter, provided
that the payment due on the Term Loan Maturity Date shall in any event be in the
amount of the entire remaining principal amount of the outstanding Term Loans
(each such repayment,

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as the same may be reduced by reason of the application of prepayments pursuant
to Section 2.16(c), a “Scheduled Repayment”).

Section 3. Reallocation; Amendment to Schedule 1.

3.1 Reallocation. Concurrently herewith the Term Lenders have agreed to
reallocate their respective Term Commitments such that the Term Commitments from
and after the date hereof shall be as set forth on Schedule 1 to the Credit
Agreement as amended and attached to this Amendment as Schedule 1, and the
Company and the Subsidiary Guarantors hereby consent to such reallocation.

3.2 Amendment to Schedule 1. In connection with the above referenced
reallocation of Term Commitments, and after giving effect thereto, Schedule 1 to
the Credit Agreement is hereby replaced with Schedule 1 attached hereto.

Section 4. Effectiveness. The amendments and reallocation set forth above shall
become effective as of the date hereof, if on or before the date hereof, the
following conditions precedent have been satisfied:

(a) this Amendment shall have been executed by the Company, the Subsidiary
Guarantors, the Term Lenders and the Global Agent, and counterparts hereof as so
executed shall have been delivered to the Global Agent;

(b) the Company shall have executed and delivered to the Global Agent and the
Term Lenders such replacement or additional Term Notes as shall be required by
the Global Agent to evidence the Term Commitment allocations set forth on
Schedule 1 hereto; and

(c) the Company shall have executed and delivered to the Global Agent such other
agreements, instruments and other documents as the Global Agent may reasonably
request.

Upon the satisfaction of the foregoing condition precedent, this Amendment shall
be binding upon and inure to the benefit of the Company, each Lender and the
Global Agent and their respective permitted successors and assigns. After this
Amendment becomes effective, the Global Agent shall furnish a copy of this
Amendment to each Lender and the Company.

Section 5. Miscellaneous.

5.1 Representations and Warranties.

(a) Each Credit Party, by signing below, hereby represents and warrants to the
Global Agent and the Lenders that:

(i) such Credit Party has the legal power and authority to execute and deliver
this Amendment;

(ii) the officers executing this Amendment on behalf of such Credit Party have
been duly authorized to execute and deliver the same and bind such Credit Party
with respect to the provisions hereof;

(iii) the execution and delivery hereof by such Credit Party and the performance
and observance by such Credit Party of the provisions hereof do not violate or
conflict with the Organizational Documents of such Credit Party or any law
applicable to such Credit Party or

 

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result in a breach of any provision of or constitute a default under any other
agreement, instrument or document binding upon or enforceable against such
Credit Party;

(iv) no Default or Event of Default exists under the Credit Agreement, nor will
any occur immediately after the execution and delivery of this Amendment or by
the performance or observance of any provision hereof; and

(v) upon the execution and delivery of this Amendment by such Credit Party, this
Amendment shall constitute a valid and binding obligation of such Credit Party
in every respect, enforceable in accordance with its terms, except as the
enforceability thereof may be limited by bankruptcy, insolvency or other similar
laws of general application affecting the enforcement of creditors’ rights or by
general principles of equity limiting the availability of equitable remedies.

(b) The Company, by signing below, hereby represents and warrants to the Global
Agent and the Lenders that each of the representations and warranties set forth
in Article V of the Credit Agreement is true and correct in all material
respects as of the date hereof, except to the extent that any thereof expressly
relate to an earlier date.

5.2 Waiver of Claims. Each Credit Party hereby waives and releases the Global
Agent, the Collateral Agent, and each of the Lenders and their respective
directors, officers, employees, attorneys, affiliates and subsidiaries from any
and all claims, offsets, defenses and counterclaims of which any Credit Party is
aware arising out of or relating to the Credit Agreement and/or the other Loan
Documents, such waiver and release being with full knowledge and understanding
of the circumstances and effect thereof and after having consulted legal counsel
with respect thereto.

5.3 Expenses. As provided in the Credit Agreement, but without limiting any
terms or provisions thereof, the Company agrees to pay on demand all reasonable
costs and expenses incurred by the Global Agent in connection with the
preparation, negotiation, and execution of this Amendment, including without
limitation the reasonable costs and fees of the Global Agent’s special legal
counsel, regardless of whether this Amendment becomes effective in accordance
with the terms hereof, and all costs and expenses incurred by the Global Agent,
the Collateral Agent or any Lender in connection with the enforcement or
preservation of any rights under the Credit Agreement, as amended hereby.

5.4 Agreements Unaffected. Each reference to the Credit Agreement herein or in
any other Loan Document shall hereafter be construed as a reference to the
Credit Agreement as amended hereby. Except as herein otherwise specifically
provided, all provisions of the Credit Agreement shall remain in full force and
effect and be unaffected hereby. This Amendment is a Loan Document.

5.5 Entire Agreement. This Amendment, together with the Credit Agreement and the
other Loan Documents, integrates all the terms and conditions mentioned herein
or incidental hereto and supersedes all oral representations and negotiations
and prior writings with respect to the subject matter hereof.

5.6 Counterparts. This Amendment may be executed in any number of counterparts
and by different parties hereto in separate counterparts and may be delivered by
facsimile or electronic transmission, each of which when so executed and
delivered shall be deemed to be an original and all of which taken together
shall constitute but one and the same agreement.

5.7 Governing Law. THIS AMENDMENT AND THE OTHER LOAN DOCUMENTS AND THE RIGHTS
AND OBLIGATIONS OF THE PARTIES HEREUNDER AND THEREUNDER SHALL BE CONSTRUED IN
ACCORDANCE WITH AND BE GOVERNED BY THE LAW OF THE

 

3

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STATE OF NEW YORK. TO THE FULLEST EXTENT PERMITTED BY LAW, EACH CREDIT PARTY
HEREBY UNCONDITIONALLY AND IRREVOCABLY WAIVES ANY CLAIM TO ASSERT THAT THE LAW
OF ANY JURISDICTION OTHER THAN THE STATE OF NEW YORK GOVERNS THIS AMENDMENT OR
ANY OF THE OTHER LOAN DOCUMENTS.

5.8 JURY TRIAL WAIVER. EACH OF THE PARTIES TO THIS AMENDMENT HEREBY IRREVOCABLY
WAIVES ALL RIGHT TO A TRIAL BY JURY IN ANY ACTION, PROCEEDING OR COUNTERCLAIM
ARISING OUT OF OR RELATING TO THIS AMENDMENT OR ANY OF THE OTHER LOAN DOCUMENTS
(INCLUDING, WITHOUT LIMITATION, ANY AMENDMENTS, WAIVERS OR OTHER MODIFICATIONS
RELATING TO ANY OF THE FOREGOING), OR THE TRANSACTIONS CONTEMPLATED HEREBY OR
THEREBY.

[Signature pages follow.]

 

4

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IN WITNESS WHEREOF, this Amendment has been duly executed and delivered as of
the date first above written.

 

AMERICAN GREETINGS CORPORATION

By:

 

/s/ Gregory M. Steinberg

Name:

 

Gregory M. Steinberg

Title:

 

Treasurer

AGC, LLC

A.G. INDUSTRIES, INC.

AG INTERACTIVE, INC.

AGP KIDS, INC.

CARLTON CARDS RETAIL, INC.

CLOUDCO, INC.

CREATACARD, INC.

CREATACARD INTERNATIONAL LEASING, INC.

CUSTOM HOLDINGS, INC.

JOHN SANDS (AUSTRALIA) LTD.

JOHN SANDS (N.Z.) LTD.

JOHN SANDS HOLDING CORP.

PLUS MARK, INC.

QUALITY GREETING CARD
DISTRIBUTING COMPANY, INC.

THOSE CHARACTERS FROM CLEVELAND, INC.

By:

 

/s/ Gregory M. Steinberg

Name:

 

Gregory M. Steinberg

Title:

 

Treasurer of each of the foregoing

AGCM, INC.

AG.COM, INC.

EGREETINGS NETWORK, INC.

MIDIRINGTONES, LLC

PHOTOWORKS, INC.

By:

 

/s/ Gregory M. Steinberg

Name:

 

Gregory M. Steinberg

Title:

 

Assistant Treasurer of each of the foregoing

A.G.C. INVESTMENTS, INC.

A.G. EUROPE, INC.

A.G. (UK), INC.

AGC HOLDINGS, LLC

MEMPHIS PROPERTY CORPORATION

By:

 

/s/ Gregory M. Steinberg

Name:

 

Gregory M. Steinberg

Title:

 

Vice President and Treasurer of each of the foregoing

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NATIONAL CITY BANK,

as the Global Agent, the Collateral Agent, the Swing
Line Lender, a LC Issuer, and a Lender

By:

 

/s/ Robert S. Coleman

Name:

 

Robert S. Coleman

Title:

 

Senior Vice President

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Signature Page

to

Amendment No. 4 to Credit Agreement

by and among American Greetings Corporation, the Subsidiary Guarantors,

National City Bank, as the Global Agent, and

the Lenders party thereto

 

Name of Institution:      

U.S. Bank N.A.

 

By:

  

/s/ Michael P. Dickman

 

Name:

  

Michael P. Dickman

 

Title:

  

Vice President

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Signature Page

to

Amendment No. 4 to Credit Agreement

by and among American Greetings Corporation, the Subsidiary Guarantors,

National City Bank, as the Global Agent, and

the Lenders party thereto

 

Name of Institution:      

P B Capital Corporation

 

By:

  

/s/ Ronni J. Leopold

 

Name:

  

Ronni J. Leopold

 

Title:

  

Vice President

     Name of Institution:      

P B Capital Corporation

 

By:

  

/s/ Jeffrey N. Frost

 

Name:

  

Jeffrey N. Frost

 

Title:

  

Managing Director

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Signature Page

to

Amendment No. 4 to Credit Agreement

by and among American Greetings Corporation, the Subsidiary Guarantors,

National City Bank, as the Global Agent, and

the Lenders party thereto

 

Name of Institution:      

PNC Bank, National Association

 

By:

  

/s/ Joseph G. Moran

  Name:   

Joseph G. Moran

 

Title:

  

Senior Vice President

    

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Signature Page

to

Amendment No. 4 to Credit Agreement

by and among American Greetings Corporation, the Subsidiary Guarantors,

National City Bank, as the Global Agent, and

the Lenders party thereto

 

Name of Institution:      

Fifth Third Bank

 

By:

  

/s/ Roy C. Lanctot

  Name:   

Roy C. Lanctot

 

Title:

  

Vice President

    

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Signature Page

to

Amendment No. 4 to Credit Agreement

by and among American Greetings Corporation, the Subsidiary Guarantors,

National City Bank, as the Global Agent, and

the Lenders party thereto

 

Name of Institution:      

The Bank of Tokyo-Mitsubishi UFJ, Ltd.

 

By:

  

/s/ Victor Pierzchalski

  Name:   

Victor Pierzchalski

 

Title:

  

Authorized Signatory

    

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Signature Page

to

Amendment No. 4 to Credit Agreement

by and among American Greetings Corporation, the Subsidiary Guarantors,

National City Bank, as the Global Agent, and

the Lenders party thereto

 

Name of Institution:      

Erste Bank

 

By:

  

/s/ Paul Judicke

  Name:   

Paul Judicke

 

Title:

  

Executive Director

     Name of Institution:      

Erste Bank

 

By:

  

/s/ Bryan J. Lynch

  Name:   

Bryan J. Lynch

 

Title:

  

Managing Director

    

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Signature Page

to

Amendment No. 4 to Credit Agreement

by and among American Greetings Corporation, the Subsidiary Guarantors,

National City Bank, as the Global Agent, and

the Lenders party thereto

 

Name of Institution:      

HSBC Bank USA, National Association

 

By:

  

/s/ Robert J. McArdle

  Name:   

Robert J. McArdle

 

Title:

  

First Vice President

    

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Signature Page

to

Amendment No. 4 to Credit Agreement

by and among American Greetings Corporation, the Subsidiary Guarantors,

National City Bank, as the Global Agent, and

the Lenders party thereto

 

Name of Institution:      

LightPoint CLO 2004-1, Ltd.

 

By:

  

/s/ Colin Donlan

  Name:   

Colin Donlan

 

Title:

  

Senior Vice President

    

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Signature Page

to

Amendment No. 4 to Credit Agreement

by and among American Greetings Corporation, the Subsidiary Guarantors,

National City Bank, as the Global Agent, and

the Lenders party thereto

 

Name of Institution:      

The Governor and Company of the Bank of Ireland

 

By:

  

/s/ Jennifer Lyons

  Name:   

Jennifer Lyons

 

Title:

  

Authorized Signatory

     Name of Institution:      

The Governor and Company of the Bank of Ireland

 

By:

  

/s/ Elaine Crowley

  Name:   

Elaine Crowley

 

Title:

  

Authorized Signatory

    

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Signature Page

to

Amendment No. 4 to Credit Agreement

by and among American Greetings Corporation, the Subsidiary Guarantors,

National City Bank, as the Global Agent, and

the Lenders party thereto

 

Name of Institution:      

The Bank of New York

 

By:

  

/s/ Mark F. Johnston

  Name:   

Mark F. Johnston

 

Title:

  

Vice President

    

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Signature Page

to

Amendment No. 4 to Credit Agreement

by and among American Greetings Corporation, the Subsidiary Guarantors,

National City Bank, as the Global Agent, and

the Lenders party thereto

 

Name of Institution:      

The Northern Trust Company

 

By:

  

/s/ Jeffrey P. Sullivan

  Name:   

Jeffrey P. Sullivan

 

Title:

  

Vice President

    

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Signature Page

to

Amendment No. 4 to Credit Agreement

by and among American Greetings Corporation, the Subsidiary Guarantors,

National City Bank, as the Global Agent, and

the Lenders party thereto

 

Name of Institution:      

The Sumitomo Trust and Banking Co., Ltd.

New York Branch

 

By:

  

/s/ Elizabeth Quirk

  Name:   

Elizabeth Quirk

 

Title:

  

Vice President

    

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Signature Page

to

Amendment No. 4 to Credit Agreement

by and among American Greetings Corporation, the Subsidiary Guarantors,

National City Bank, as the Global Agent, and

the Lenders party thereto

 

Name of Institution:      

BAYERISCHE HYPO-UND VEREINSBANK AG

New York Branch

 

By:

  

/s/ Ken Hamilton

  Name:   

Ken Hamilton

 

Title:

  

Director

     Name of Institution:      

BAYERISCHE HYPO-UND VEREINSBANK AG

New York Branch

 

By:

  

/s/ Elaine Tung

  Name:   

Elaine Tung

 

Title:

  

Director

    

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Signature Page

to

Amendment No. 4 to Credit Agreement

by and among American Greetings Corporation, the Subsidiary Guarantors,

National City Bank, as the Global Agent, and

the Lenders party thereto

 

Name of Institution:      

Eaton Vance Management

As Investment Advisor

 

By:

  

/s/ Scott M. Page

  Name:   

Scott M. Page

 

Title:

  

Vice President

    

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Signature Page

to

Amendment No. 4 to Credit Agreement

by and among American Greetings Corporation, the Subsidiary Guarantors,

National City Bank, as the Global Agent, and

the Lenders party thereto

 

Name of Institution:      

Grayson & Co.

 

By:

  

Boston Management and Research

As Investment Advisor

 

By:

  

/s/ Scott M. Page

  Name:   

Scott M. Page

 

Title:

  

Vice President

    

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Signature Page

to

Amendment No. 4 to Credit Agreement

by and among American Greetings Corporation, the Subsidiary Guarantors,

National City Bank, as the Global Agent, and

the Lenders party thereto

 

Name of Institution:      

Mizuho Corporate Bank Ltd.

 

By:

  

/s/ Leon Mo

  Name:   

Leon Mo

 

Title:

  

Senior Vice President

    

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Signature Page

to

Amendment No. 4 to Credit Agreement

by and among American Greetings Corporation, the Subsidiary Guarantors,

National City Bank, as the Global Agent, and

the Lenders party thereto

 

Name of Institution:      

DZ BANK AG

Deutsche Zentral-Genossenschaftsbank

New York Branch

 

By:

  

/s/ Anja Baeuerle

  Name:   

Anja Baeuerle

 

Title:

  

Vice President

     Name of Institution:      

DZ BANK AG

Deutsche Zentral-Genossenschaftsbank

New York Branch

 

By:

  

/s/ Paul Fitzpatrick

  Name:   

Paul Fitzpatrick

 

Title:

  

Vice President

    

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Signature Page

to

Amendment No. 4 to Credit Agreement

by and among American Greetings Corporation, the Subsidiary Guarantors,

National City Bank, as the Global Agent, and

the Lenders party thereto

 

Name of Institution:      

Scotiabank Inc.

 

By:

  

/s/ J.F. Todd

  Name:   

J.F. Todd

 

Title:

  

Managing Director

    

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Signature Page

to

Amendment No. 4 to Credit Agreement

by and among American Greetings Corporation, the Subsidiary Guarantors,

National City Bank, as the Global Agent, and

the Lenders party thereto

 

Name of Institution:      

Capital One Leverage Finance Corp.

 

By:

  

/s/ Ron Walker

  Name:   

Ron Walker

 

Title:

  

Vice President

    

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Signature Page

to

Amendment No. 4 to Credit Agreement

by and among American Greetings Corporation, the Subsidiary Guarantors,

National City Bank, as the Global Agent, and

the Lenders party thereto

 

Name of Institution:      

KeyBank National Association

 

By:

  

/s/ Marianne T. Meil

  Name:   

Marianne T. Meil

 

Title:

  

Senior Vice President

    

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Signature Page

to

Amendment No. 4 to Credit Agreement

by and among American Greetings Corporation, the Subsidiary Guarantors,

National City Bank, as the Global Agent, and

the Lenders party thereto

 

Name of Institution:      

BlackRock Floating Rate Income Strategies Fund, Inc.

 

By:

  

/s/

  Name:   

[Signature illegible]

 

Title:

       

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Signature Page

to

Amendment No. 4 to Credit Agreement

by and among American Greetings Corporation, the Subsidiary Guarantors,

National City Bank, as the Global Agent, and

the Lenders party thereto

 

Name of Institution:      

State Bank of India, Los Angeles Agency

 

By:

  

/s/ K.S.S. Naidu

  Name:   

K.S.S. Naidu

 

Title:

  

Vice President (Credit)

    

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Signature Page

to

Amendment No. 4 to Credit Agreement

by and among American Greetings Corporation, the Subsidiary Guarantors,

National City Bank, as the Global Agent, and

the Lenders party thereto

 

Name of Institution:      

LaSalle Bank National Association

 

By:

  

/s/ Beth A. Henry

  Name:   

Beth A. Henry

 

Title:

  

Commercial Banking Officer

    

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Signature Page

to

Amendment No. 4 to Credit Agreement

by and among American Greetings Corporation, the Subsidiary Guarantors,

National City Bank, as the Global Agent, and

the Lenders party thereto

 

Name of Institution:      

National City Bank, Canada Branch

 

By:

  

/s/ Bill Hines

  Name:   

Bill Hines

 

Title:

  

Senior Vice President & Principal Officer