SUBSCRIPTION AGREEMENT
 
This Subscription Agreement (this “Agreement”), dated January 19, 2018, is being
delivered to Mark D. Burish (the “Subscriber”) in connection with his investment
in convertible debt securities of Sonic Foundry, Inc. a Maryland corporation
(“Sonic Foundry”).  Sonic Foundry is issuing up to two (2) convertible notes
(individually, a “Note” and collectively, the “Notes”), at a purchase price of
$500,000 per Note (the “Per Note Purchase Price”). A form of the Notes is set
forth in Exhibit A attached hereto.
  
This Subscription Agreement is on the terms and conditions set forth below.

1.           SUBSCRIPTION AND PURCHASE PRICE
 
(a)           Subscription.  Subject to the conditions set forth in Section 2
hereof, the Subscriber hereby subscribes for and agrees to purchase two Notes at
the Per Note Purchase Price set forth on the first page of this Agreement, on
the terms and conditions described herein.
 
(b)           Purchase of First Note.  The Subscriber understands and
acknowledges that the purchase price to be remitted to Sonic Foundry for the
first Note shall be $500,000. The Subscriber’s delivery of this Agreement to
Sonic Foundry shall be accompanied by payment of $500,000, payable in United
States Dollars, by wire transfer of immediately available funds delivered to
Sonic Foundry.  The Subscriber understands and agrees that, subject to Section 2
and applicable laws, by executing this Agreement, it is entering into a binding
agreement to purchase a total of two Notes for a total purchase price of
$1,000,000.

(c)           Purchase of Second Note.  The Subscriber understands and
acknowledges that, upon notice given to Subscriber by Sonic Foundry at any time
prior to Sonic Foundry’s 2018 annual meeting of shareholder, the Subscriber
shall, within three business days of such notice, remit to Sonic Foundry the
amount of $500,000 (the “Second Note Purchase Price”) in exchange for the
issuance of the second Note.

(d)     Assignment of Subscription. The subscriber may assign his agreement to
purchase all or a portion of the second Note to one or more third parties,
subject to the consent of Sonic Foundry, which shall not be unreasonably
withheld. Subscriber shall not be relieved from his obligations hereunder until
such third part(ies) close on any such purchase of the second Note.

  2.           ACCEPTANCE AND CLOSING PROCEDURES
 
(a)           Acceptance. Subject to full, faithful and punctual performance and
discharge by Sonic Foundry of all of its duties, obligations and
responsibilities as set forth in this Agreement, the Subscriber shall be legally
bound to purchase the Notes pursuant to the terms and conditions set forth in
this Agreement.  
 
(b)           Closing.  The closing of the purchase and sale of the First Note
hereunder (the “Initial Closing”) shall take place upon execution of this
Agreement. The closing of the purchase and sale of the second Note hereunder
(the “Subsequent Closing”) shall take place as soon as practicable after Sonic
Foundry’s receipt of the Second Note Purchase Price. The Notes purchased by the
Subscriber in each closing will be delivered promptly at the Initial Closing and
at the Subsequent Closing.

3.           THE SUBSCRIBER’S REPRESENTATIONS, WARRANTIES AND COVENANTS
 
The Subscriber, hereby acknowledges, agrees with and represents, warrants and
covenants to Sonic Foundry, as follows:
 
(a)           The Subscriber has full power and authority to enter into this
Agreement, the execution and delivery of which has been duly authorized, and
this Agreement constitutes a valid and legally binding obligation of the
Subscriber, except as may be limited by bankruptcy, reorganization, insolvency,
moratorium and similar laws of general application relating to or affecting the
enforcement of rights of creditors, and except as enforceability of the
obligations hereunder are subject to general principles of equity (regardless of
whether such enforceability is considered in a proceeding in equity or law).
 
(b)          The Subscriber represents and warrants to Sonic Foundry and its
affiliates as follow    
(i)           The Subscriber is acquiring the Notes solely for the Subscriber’s
own beneficial account, for investment purposes, and not with a view towards, or
resale in connection with, any distribution of the Notes.
 

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(ii)           The Subscriber (together with his Advisors, if any) has received
all documents requested by the Subscriber, if any, and has carefully reviewed
them and understands the    information contained therein, prior to the
execution of this Agreement.

(c)     The Subscriber understands that the neither the Notes nor the shares of
Sonic Foundry stock issuable upon conversion of the Notes (the “Underlying
Shares”), have been registered under the Securities Act of 1933 (the “Securities
Act”), the securities laws of any state or the securities laws of any other
jurisdiction, nor is such registration contemplated.
    
(d)     The Subscriber (i) will not transfer, deliver or assign the Notes or the
Underlying Shares, or any interest therein, except in accordance with state and
federal securities laws and (ii) is acquiring the Notes to be acquired hereunder
for the Subscriber’s own account for investment purposes only and not with a
view to assignment, resale or distribution. The Subscriber will not transfer the
Notes or the Underlying Shares unless such Notes or Underlying Shares are
registered under the Securities Act and applicable state securities laws or the
transfer is exempt therefrom. The Subscriber understands that Sonic Foundry is
making no representation as to the availability of Rule 144 under the Securities
Act or any other exemption from registration.

(e)           The Subscriber has carefully considered the potential risks
relating to Sonic Foundry and a purchase of the Notes, and fully understands
that the Notes are a speculative investment that involve a high degree of risk
of loss of the Subscriber’s entire investment.

(f)           No oral or written representations or warranties have been made,
or information furnished, to the Subscriber or his Advisors, if any, by Sonic
Foundry or any of its officers, employees, agents, sub-agents, affiliates,
advisors or subsidiaries in connection with the purchase of the Notes hereby,
other than any representations of Sonic Foundry contained herein, and in
subscribing for the Notes the Subscriber is not relying upon any representations
other than those contained herein.
 
(g)           The Subscriber has taken no action that would give rise to any
claim by any person for brokerage commissions, finders’ fees or the like
relating to this Agreement or the transactions contemplated hereby.
 
 
 4.           SONIC FOUNDRY’S REPRESENTATIONS, WARRANTIES AND COVENANTS
 
Sonic Foundry hereby acknowledges, agrees with and represents, warrants and
covenants to the Subscriber, as follows:
 
(a) Organization and Qualification.  Sonic Foundry is a corporation duly
organized, validly existing and in good standing under the laws of its state of
incorporation.  All actions on the part of Sonic Foundry and its officers and
directors necessary for the authorization, execution, delivery and performance
of this Agreement, the consummation of the transactions contemplated hereby, and
the performance of all of Sonic Foundry's obligations under this Agreement, have
been taken or will be taken prior to the Closing.  This Agreement has been duly
executed and delivered by Sonic Foundry, and this Agreement is a legal, valid
and binding obligation of Sonic Foundry, enforceable against Sonic Foundry in
accordance with its terms, except as may be limited by bankruptcy,
reorganization, insolvency, moratorium and similar laws of general application
relating to or affecting the enforcement of rights of creditors, and except as
enforceability of the obligations hereunder are subject to general principles of
equity (regardless of whether such enforceability is considered in a proceeding
in equity or law).
 
(b)           Issuance of Underlying Shares.  The Underlying Shares to be issued
to the Subscriber upon conversion of the Notes, will be duly and validly issued
and will be fully paid and non-assessable.
        
 5.           MISCELLANEOUS PROVISIONS
  
(a)           All parties hereto have been represented by counsel, and no
inference shall be drawn in favor of or against any party by virtue of the fact
that such party’s counsel was or was not the principal draftsman of this
Agreement.
 
(b)           Each of the parties hereto shall be responsible to pay the costs
and expenses of its own legal counsel in connection with the preparation and
review of this Agreement and related documentation.
 
(c)           Neither this Agreement, nor any provisions hereof, shall be
waived, modified, discharged or terminated except by an instrument in writing
signed by the party against whom any waiver, modification, discharge or
termination is sought.
 
(d)           The representations, warranties and agreement of the Subscriber
and Sonic Foundry made in this Agreement shall survive the execution and
delivery of this Agreement and the delivery of the Notes.

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(e)           Any party may send any notice, request, demand, claim or other
communication hereunder to the Subscriber at the address set forth on the
signature page of this Agreement or to Sonic Foundry at its primary office
(including personal delivery, expedited courier, messenger service, fax,
ordinary mail or electronic mail), but no such notice, request, demand, claim or
other communication will be deemed to have been duly given unless and until it
actually is received by the intended recipient. Any party may change the address
to which notices, requests, demands, claims and other communications hereunder
are to be delivered by giving the other parties written notice in the manner
herein set forth.
 
(f)           Except as otherwise provided herein, this Agreement shall be
binding upon, and inure to the benefit of, the parties to this Agreement and
their heirs, executors, administrators, successors, legal representatives and
assigns.  This Agreement sets forth the entire agreement and understanding
between the parties as to the subject matter hereof and merges and supersedes
all prior discussions, agreements and understandings of any and every nature
among them.
 
(g)           This Agreement is not transferable or assignable by the
Subscriber. 

(i)           Except as otherwise provided herein, this Agreement shall not be
changed, modified or amended except in writing signed by both Sonic Foundry and
the Subscriber.
 
(j)           This Agreement shall be governed by and construed in accordance
with the laws of the State of Wisconsin, without giving effect to conflicts of
law principles.
 
(k)           Sonic Foundry and the Subscriber hereby agree that any dispute
that may arise between them arising out of or in connection with this Agreement
shall be adjudicated before a court located in the City of Madison, Wisconsin
and they hereby submit to the exclusive jurisdiction of the federal and state
courts of the State of Wisconsin located in the City of Madison, with respect to
any action or legal proceeding commenced by any party, and irrevocably waive any
objection they now or hereafter may have respecting the venue of any such action
or proceeding brought in such a court or respecting the fact that such court is
an inconvenient forum, relating to or arising out of this Agreement or any acts
or omissions relating to the sale of the securities hereunder, and consent to
the service of process in any such action or legal proceeding by means of
registered or certified mail, return receipt requested, postage prepaid, in care
of the address set forth herein or such other address as either party shall
furnish in writing to the other.
 
(l)           WAIVER OF JURY TRIAL.  IN ANY ACTION, SUIT, OR PROCEEDING IN ANY
JURISDICTION BROUGHT BY ANY PARTY AGAINST ANY OTHER PARTY, THE PARTIES EACH
KNOWINGLY AND INTENTIONALLY, TO THE GREATEST EXTENT PERMITTED BY APPLICABLE LAW,
HEREBY ABSOLUTELY, UNCONDITIONALLY, IRREVOCABLY AND EXPRESSLY WAIVES FOREVER
TRIAL BY JURY.
 
(m)           This Agreement may be executed in two or more counterparts, each
of which shall be deemed an original, but all of which together shall constitute
one and the same instrument.
 
[Signature Page Follows]

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IN WITNESS WHEREOF, the Subscriber has executed this Agreement on the 19th day
of January, 2018.
 
/s/ Mark D. Burish
Mark D. Burish
Address:
_________________________
_________________________
_________________________

ACCEPTED this 19th day of January, 2018, on behalf of Sonic Foundry, Inc.

By: /s/ Gary Weis
Name: Gary Weis
Title: CEO

 
 
 

 

 

 

 

 

 

 

 

 

 

 

 

[SIGNATURE PAGE FOR SUBSCRIPTION AGREEMENT]