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Exhibit 10.1

ULTIMATE ELECTRONICS, INC.
AMENDED AND RESTATED
2000 EQUITY INCENTIVE PLAN

SECTION 1
INTRODUCTION

        1.1      Establishment.    Ultimate Electronics, Inc., a Delaware
corporation (together with its subsidiaries, the "Company"), hereby establishes
the 2000 Equity Incentive Plan (the "Plan") for certain key employees,
non-employee directors and consultants of the Company.

        1.2      Purposes.    The purposes of the Plan are to provide
Participants with added incentives to continue in the long-term service of the
Company and to create in such persons a more direct interest in the future
success of the operations of the Company by relating incentive compensation to
increases in stockholder value. The Plan is also designed to attract key
employees and to retain and motivate key employees by providing an opportunity
for investment in the Company.

SECTION 2
DEFINITIONS

        2.1      Definitions.    The following terms shall have the meanings set
forth below:

        (a)  "Award" means a grant made under this Plan in the form of Stock,
Options, Restricted Stock, Performance Units or Performance Shares.

        (b)  "Board" means the board of directors of the Company.

        (c)  "Effective Date" means the date of the adoption of the Plan by the
Board.

        (d)  "Eligible Employees" means key employees (including, without
limitation, officers and directors who are also employees) of the Company whose
judgment, initiative and efforts is, or will be, important to the successful
conduct of the Company's business.

        (e)  "Fair Market Value" shall be determined in good faith by the Plan
Administrator after such consultation with outside legal, accounting and other
experts as the Plan Administrator may deem advisable.

        (f)    "Insider" means any person who is a beneficial owner, directly or
indirectly, of more than 10% of any equity securities of the Company registered
pursuant to Section 12 of the Securities Exchange Act of 1934, as amended (the
"1934 Act").

        (g)  "Incentive Stock Option" means any Option designated as such and
granted in accordance with the requirements of Section 422 of the Internal
Revenue Code of 1986, as amended (the "Code").

        (h)  "Non-employee Director" means, at any time, any member of the Board
who is not also an employee of the Company.

        (i)    "Non-Insider" means any person who is not an Insider.

        (j)    "Non-Statutory Option" means any Option other than an Incentive
Stock Option.

        (k)  "Option" means a right to purchase Stock at a stated price for a
specified period of time.

        (l)    "Option Price" means the price at which Shares subject to an
Option may be purchased, determined in accordance with Section 7.3(b) of this
Plan.

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        (m)  "Participant" means an Eligible Employee, Non-employee Director or
consultant to the Company designated by the Plan Administrator from time to time
during the term of the Plan to receive one or more Awards under the Plan.

        (n)  "Performance Cycle" means the period of time as specified by the
Plan Administrator over which Performance Units are to be earned.

        (o)  "Performance Shares" means an Award made pursuant to Section 9 that
entitles a Participant to receive Shares based on the achievement of performance
targets during a Performance Cycle.

        (p)  "Performance Units" means an Award made pursuant to Section 9 that
entitles a Participant to receive cash, Shares or a combination thereof based on
the achievement of performance targets during a Performance Cycle.

        (q)  "Plan Administrator" means the particular entity, whether the Plan
Committee or Board, that is authorized to administer Incentive Stock Options or
Non-Statutory Options to the extent such entity is carrying out its
administrative functions under those programs with respect to the persons under
its jurisdiction.

        (r)  "Plan Committee" means a committee consisting of at least two
Non-employee Directors who are authorized by the Board hereunder to take actions
in the administration of the Plan. No Member of the Plan Committee may be a
person who (i) is a current employee of the Company, (ii) is a former employee
who receives compensation for prior services (other than benefits under a
tax-qualified retirement plan) during the current Plan Year, (iii) is a former
officer of the Company, or (iv) receives remuneration, directly or indirectly,
in exchange for any goods or services, from the Company in any capacity other
than director. The Plan Committee shall be so constituted at all times as to
permit the Plan to comply with Rule 16b-3 or any successor rule promulgated
under the 1934 Act and Treasury Regulation ? 1.162-27(e)(3). Members of the Plan
Committee shall: (i) be appointed from time to time by the Board and (ii) serve
at the pleasure of the Board and may resign at any time upon written notice to
the Board.

        (s)  "Plan Year" means each 12-month period beginning February 1 and
ending the following January 31, except that for the first year of the Plan it
shall begin on the Effective Date and extend to January 31 of the following
year.

        (t)    "Predecessor Plan" shall mean the Company's Equity Incentive Plan
as in effect prior to the adoption of the Plan.

        (u)  "Restricted Stock" means Stock granted under Section 8 that is
subject to restrictions imposed pursuant to said Section.

        (v)  "Share" means a share of Stock.

        (w)  "Stock" means the common stock, $.01 par value, of the Company.

        2.2      Gender and Number.    Except when otherwise indicated by the
context, the masculine gender shall also include the feminine gender, and the
definition of any term herein in the singular shall also include the plural.

SECTION 3
PLAN ADMINISTRATION

        3.1      General.    The Plan shall be administered by the Board, which
may from time to time delegate all or part of its authority under this Plan to a
Plan Committee. If authorized by duly passed resolutions of the Board, the Plan
Committee shall have sole and exclusive authority to administer the Incentive
Stock Option grants and Non-Statutory Option grants with respect to Insiders.
The Plan

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Committee may also, at the Board's discretion, administer Incentive Stock
Options and Non-Statutory Stock Options to Non-Insiders.

        3.2      Plan Administrator's Authority.    References in this Plan to
the Plan Administrator refer to the Board or, to the extent the Board delegates
its administrative authority to the Plan Committee, to the Plan Committee. In
accordance with the provisions of the Plan, the Plan Administrator shall, in its
sole discretion, select Participants to whom Awards will be granted, the form of
each Award, the amount of each Award and any other terms and conditions of each
Award as the Plan Administrator may deem necessary or desirable and consistent
with the terms of the Plan. The Plan Administrator shall determine the form or
forms of the agreements which shall evidence the particular provisions, terms,
conditions, rights and duties of the Company and the Participants with respect
to Awards granted pursuant to the Plan, which provisions need not be identical
except as may be provided herein. The Plan Administrator may from time to time
adopt such rules and regulations for carrying out the purposes of the Plan as it
may deem proper and in the best interests of the Company. The Plan Administrator
may correct any defect, supply any omission or reconcile any inconsistency in
the Plan or in any agreement entered into hereunder in the manner and to the
extent it shall deem proper and in the best interest of the Company. No member
of the Plan Administrator shall be liable for any action or determination made
in good faith, and all members of the Plan Administrator shall, in addition to
their rights as directors, be fully indemnified by the Company with respect to
any such action, determination or interpretation. The determination,
interpretations and other actions of the Plan Administrator pursuant to the
provisions of the Plan shall be binding and conclusive for all purposes and on
all persons.

SECTION 4
SHARES SUBJECT TO THE PLAN

        4.1      Number of Shares.    2,950,000 Shares are authorized for
issuance under the Plan in accordance with the provisions of the Plan and
subject to such restrictions or other provisions as the Plan Administrator may
from time to time deem necessary. The Shares may be divided among the various
Plan components as the Plan Administrator shall determine.

        4.2      Unused and Forfeited Stock.    Any Shares that are subject to
an Award under this Plan that are not used because the terms and conditions of
the Award are not met, including any Shares that are subject to an Option that
expires or is terminated for any reason, any Shares which are used for full or
partial payment of the purchase price of Shares with respect to which an Option
is exercised and any Shares retained by the Company pursuant to Section 16 of
this Plan, shall automatically become available for use under the Plan.
Notwithstanding the foregoing, with respect to any Shares withheld by the
Company in satisfaction of withholding taxes incurred upon the exercise of
Incentive Stock Options or as part of the purchase price of the Shares
underlying such Incentive Stock Options, the number of Shares available for
issuance under this Plan shall be reduced by the number of Shares so withheld.

        4.3      Adjustments for Stock Split, Stock Dividend, Etc.    If the
Company shall at any time increase or decrease the number of its outstanding
Shares or change in any way the rights and privileges of such Shares by means of
the payment of a stock dividend or any other distribution upon such Shares
payable in Shares, or through a stock split, subdivision, consolidation,
combination, reclassification or recapitalization involving the Shares, then in
relation to the Shares that are affected by one or more of the above events, the
numbers, rights and privileges of the following shall be increased, decreased or
changed in like manner as if they had been issued and outstanding, fully paid
and nonassessable at the time of such occurrence: (i) the Shares as to which
Awards may be granted under the Plan and (ii) the Shares then included in each
outstanding Option or Performance Unit granted hereunder.

        4.4      Dividend Payable in Stock of Another Corporation, Etc.    If
the Company shall at any time pay or make any dividend or other distribution
upon the Shares payable in securities of another

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corporation or other property (except money or Shares), a proportionate part of
such securities or other property shall be set aside and delivered to any
Participant then holding an Award for the particular type of Shares for which
the dividend or other distribution was made, upon exercise thereof in the case
of Options, and the vesting thereof in the case of other Awards. Prior to the
time that any such securities or other property are delivered to a Participant
in accordance with the foregoing, the Company shall be the owner of such
securities or other property and shall have the right to vote the securities,
receive any dividends payable on such securities, and in all other respects
shall be treated as the owner. If securities or other property which have been
set aside by the Company in accordance with this Section 4.4 are not delivered
to a Participant because an Award is not exercised or otherwise vested, then
such securities or other property shall remain the property of the Company and
shall be dealt with by the Company as it shall determine in its sole discretion.

        4.5      Other Changes in Shares.    In the event there shall be any
change, other than as specified in Sections 4.3 and 4.4, in the number or kind
of outstanding Shares of any stock or other securities into which the Shares
shall be changed or for which it shall have been exchanged, and if the Plan
Administrator shall in its discretion determine that such change equitably
requires an adjustment in the number or kind of Shares subject to outstanding
Awards or which have been reserved for issuance pursuant to the Plan but are not
then subject to an Award, then such adjustments shall be made by the Plan
Administrator and shall be effective for all purposes of the Plan and on each
outstanding Award that involves the particular type of stock for which a change
was effected.

        4.6      Rights to Subscribe.    If the Company shall at any time grant
to the holders of its Shares rights to subscribe pro rata for additional Shares
thereof or for any other securities of the Company or of any other corporation,
there shall be reserved with respect to the Shares then subject to an Award held
by any Participant of the particular class of Shares involved, the Shares or
other securities which the Participant would have been entitled to subscribe for
if immediately prior to such grant the Participant had exercised his entire
Option, or otherwise vested in his entire Award. If, upon exercise of any such
Option or the vesting of any other Award, the Participant subscribes for the
additional Shares or other securities, the Participant shall pay to the Company
the price that is payable by the Participant for such Shares or other
securities.

        4.7      General Adjustment Rules.    If any adjustment or substitution
provided for in this Section 4 shall result in the creation of a fractional
Share under any Award, the Company shall, in lieu of selling or otherwise
issuing such fractional Share, pay to the Participant a cash sum in an amount
equal to the product of such fraction multiplied by the Fair Market Value of a
Share on the date the fractional Share would otherwise have been issued. In the
case of any such substitution or adjustment affecting an Option, the total
Option Price for the Shares then subject to an Option shall remain unchanged but
the Option Price per Share under each such Option shall be equitably adjusted by
the Plan Administrator to reflect the greater or lesser number of Shares or
other securities into which the Shares subject to the Option may have been
changed.

        4.8      Determination by the Plan Administrator.    Adjustments under
this Section 4 shall be made by the Plan Administrator, whose determinations
with regard thereto shall be final and binding upon all parties thereto.

        4.9      Individual Limitations on Awards.    The fair market value of
Performance Units (other than Performance Shares) that may be granted pursuant
to this 2000 Plan to any employee in any Plan Year shall not exceed $100,000.
Subject to Section 4.3, no more than 100,000 Shares may be issued to any
employee in any Plan Year as Performance Shares, and no Options may be issued
pursuant to this Plan in any Plan Year to any employee for the purchase of more
than 100,000 Shares.

        4.10     Treatment of Predecessor Plan.    This 2000 Plan shall serve as
the successor to the Predecessor Plan, and no further Awards shall be made under
the Predecessor Plan after the Effective Date. Each outstanding Award under
Predecessor Plan shall continue to be governed solely by the

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terms of the documents evidencing such Award, and no provision of the 2000 Plan
shall affect or otherwise modify the rights or obligations of the holder of such
Award.

SECTION 5
PARTICIPATION

        Participants in the Plan shall be Non-employee Directors and those
Eligible Employees or consultants who, in the judgment of the Plan
Administrator, are performing, or during the term of their incentive arrangement
will perform, important services in the management, operation and development of
the Company, and significantly contribute, or are expected to significantly
contribute, to the achievement of long-term corporate economic objectives.
Participants may be granted from time to time one or more Awards; provided,
however, that the grant of each such Award shall be separately approved by the
Plan Administrator, and receipt of one such Award shall not result in automatic
receipt of any other Award. Written notice shall be given to such person,
specifying the terms, conditions, rights and duties related to each Award.

SECTION 6
REORGANIZATION OR LIQUIDATION

        In the event that the Company is merged or consolidated with another
corporation (other than a merger or consolidation in which the Company is the
continuing corporation and which does not result in any reclassification or
change of outstanding Shares), or if all or substantially all of the assets or
more than 50% of the outstanding voting stock of the Company is acquired by any
other corporation, business entity or person (other than a sale or conveyance in
which the Company continues as a holding company of an entity or entities that
conduct the business or businesses formerly conducted by the Company), or in the
case of a reorganization (other than a reorganization under the United States
Bankruptcy Code) or liquidation of the Company, and if the provisions of
Section 10 do not apply, the Plan Administrator, or the board of directors of
any corporation assuming the obligations of the Company, shall have the power
and discretion to prescribe the terms and conditions for the exercise of, or
modification of, any outstanding Awards granted hereunder. By way of
illustration, and not by way of limitation, the Plan Administrator or the board
of directors of the corporation assuming the obligations of the Company may
provide for the complete or partial acceleration of the dates of exercise of the
Options, or may provide that such Options will be exchanged or converted into
options to acquire securities of the surviving or acquiring corporation, or may
provide for a payment or distribution in respect of outstanding Options (or the
portion thereof that is currently exercisable) in cancellation thereof. The Plan
Administrator or the board of directors of the corporation assuming the
obligations of the Company may remove restrictions on Restricted Stock and may
modify the performance requirements for any other Awards. The Plan Administrator
may provide that Options or other Awards granted hereunder must be exercised in
connection with the closing of such transaction, and that if not so exercised
such Awards will expire. Any such determinations by the Plan Administrator or
the board of directors of the corporation assuming the obligations of the
Company may be made generally with respect to all Participants, or may be made
on a case-by-case basis with respect to particular Participants. The provisions
of this Section 6 shall not apply to any transaction undertaken for the purpose
of reincorporating the Company under the laws of another jurisdiction if such
transaction does not materially affect the beneficial ownership of the Company's
capital stock.

SECTION 7
STOCK OPTIONS

        7.1      Automatic Grant of Options.    Each Non-employee Director shall
be automatically granted Non-Statutory Options to purchase 4,000 Shares
effective as of February 1 of each year, which Options will become exercisable
one year from the date of grant.

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        7.2      Discretionary Grant of Options.    The Plan Committee may make
discretionary grants of Options to Eligible Employees and consultants. The Plan
Administrator in its sole discretion shall designate whether an Option is to be
considered an Incentive Stock Option or a Non-Statutory Option. Notwithstanding
any other provision of the Plan, Non-employee Directors and consultants may only
be awarded Non-Statutory Options, provided, however, that the Board must approve
such Award and the interested Non-employee Director must abstain from voting on
the Award. Eligible Employees may be awarded Non-Statutory Options, Incentive
Stock Options, or both. The Plan Administrator may grant both an Incentive Stock
Option and a Non-Statutory Option to the same employee at the same time (which
Options may or may not be evidenced in the same agreement) or at different
times. Incentive Stock Options and Non-Statutory Options, whether granted at the
same or different times, shall be deemed to have been awarded in separate
grants, shall be clearly identified, and in no event shall the exercise of one
Option affect the right to exercise any other Option or affect the number of
Shares for which any other Option may be exercised.

        7.3      An Option Agreement is Required for Each Award.    Each Option
granted under the Plan shall be evidenced by a written stock option agreement
which shall be entered into and signed by a representative of the Company and
the Participant to whom the Option is granted (the "Option Holder"), and which
agreement shall contain the following terms and conditions, as well as such
other terms and conditions not inconsistent therewith, as the Plan Administrator
may consider appropriate in each case.

        (a)  Number of Shares. Each stock option agreement shall state that it
covers a specified number of Shares, as determined by the Plan Administrator.
Notwithstanding any other provision of the Plan, the aggregate Fair Market Value
of the Shares relating to Incentive Stock Options exercisable for the first time
in any one calendar year by any individual, under the Plan or otherwise, shall
not exceed $100,000. For this purpose, the Fair Market Value of the Shares shall
be determined as of the time an Option is granted.

        (b)  Price. The price at which each Share covered by an Option may be
purchased shall be determined in each case by the Plan Administrator and set
forth in the stock option agreement. In no event shall the Option Price for each
Share covered by an Option grant to an Eligible Employee be granted at any price
less than the Fair Market Value of the Stock on the date the Option is granted.
In addition, the Option Price for each Share covered by an Incentive Stock
Option awarded to an Eligible Employee who then owns stock representing more
than 10% of the total combined voting power of all classes of stock of the
Company or any parent or subsidiary corporation of the Company must be at least
110% of the Fair Market Value of the Stock subject to the Incentive Stock Option
on the date the Option is granted. The Option Price for each Share covered by a
Non-Statutory Option awarded to a Non-employee Director, or a consultant may not
be granted at a price less than the Fair Market Value of the Stock on the date
of the grant, except in the case of an Option granted at no less than 85% of
Fair Market Value if the Board determines in each case that such discount is in
lieu of salary or cash bonus.

        (c)  Duration of Options. Each stock option agreement shall state the
period of time, determined by the Plan Administrator, within which the Option
may be exercised by the Option Holder (the "Option Period").

        (i)    The Option Period for Incentive Stock Options and Non-Statutory
Stock Options, must expire not more than ten years from the date the Option is
granted.

        (ii)  The Option Period of an Incentive Stock Option granted to an
Eligible Employee who then owns stock representing more than 10% of the total
combined voting power of all classes of stock of the Company or any parent or
subsidiary corporation of the Company must expire not more than five years from
the date such an Option is granted.

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        (d)  Vesting Options. Each stock option agreement shall also state the
periods of time, if any, as determined by the Plan Administrator, when
incremental portions of each Option shall vest.

        (e)  Termination of Employment, Death, Disability, Etc. Except as
otherwise determined by the Plan Administrator, each stock option agreement
shall provide as follows with respect to the exercise of the Option upon
termination of the employment or the death of the Option Holder:

        (i)    Termination of Directorship of Non-Employee Directors.

        (A)  If a Non-employee Director's term as a director of the Company
shall terminate for any reason other than death or disability, any Option held
by the Option Holder, to the extent exercisable under the applicable stock
option agreement shall remain exercisable after termination of his director
status for a period of three months, but in no event beyond the Option Period.

        (B)  If a Non-employee Director's term as a director of the Company
terminates because the Participant dies while, or within three months after,
serving as a director, or is disabled within the meaning of Section 22(e)(3) of
the Code, any Options then held by the Participant, to the extent then
exercisable under the applicable stock option agreement(s), shall remain
exercisable after the termination of his directorship for a period of twelve
months, but in no event beyond the Option Period. If the Options are not
exercised during the applicable period, they shall be deemed to have been
forfeited and of no further force or effect.

        (ii)  Termination of Employment.

        (A)  If the employment of the Option Holder is terminated within the
Option Period for cause, as determined by the Company, the Option shall
thereafter be void for all purposes. As used in this subsection 7.3(e)(ii),
"cause" shall mean a gross violation, as determined by the Board, of the
Company's established policies and procedures. The effect of this subsection
7.3(e)(ii) shall be limited to determining the consequences of a termination,
and nothing in this subsection 7.3(e)(ii) shall restrict or otherwise interfere
with the Company's discretion with respect to the termination of any employee.

        (B)  If the Option Holder terminates his employment with the Company in
a manner determined by the Board, in its sole discretion, to constitute
retirement (which determination shall be communicated to the Option Holder
within 10 days of such termination), the Option may be exercised by the Option
Holder, or in the case of death, by the persons specified in subsection
7.3(e)(ii)(C), within three months following his or her retirement if the Option
is an Incentive Stock Option or within twelve months following his or her
retirement if the Option is a Non-Statutory Stock Option (provided in each case
that such exercise must occur within the Option Period), but not thereafter. In
any such case, the Option may be exercised only as to the Shares as to which the
Option had become exercisable on or before the date of the Option Holder's
termination of employment.

        (C)  If the Option Holder dies, or if the Option Holder becomes disabled
(within the meaning of Section 22(e)(3) of the Code, during the Option Period
while still employed, the Option may, in the case of death, be exercised by
those entitled to do so under the Option Holder's will or by the laws of descent
and distribution within twelve months following the Option Holder's death, but
not thereafter (provided that such exercise must occur within the Option
Period). In the case of disability, the Option may be exercised within twelve
months following the Option Holder's disability, but not thereafter (provided
that such exercise must occur within the Option Period). In any such case, the
Option may be exercised only as to the number of Shares exercisable on or before
the

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date of the Option Holder's death or disability (provided that such exercise
must occur within the Option Period).

        (D)  If the employment of the Option Holder by the Company is terminated
within the Option Period for any reason other than cause, retirement as provided
in subsection 7.3(e)(ii)(B) above, disability or the Option Holder's death, the
Option may be exercised by the Option Holder within three months following the
date of such termination (provided that such exercise must occur within the
Option Period), but not thereafter. In any such case, the Option may be
exercised only as to the number of Shares exercisable on or before the date of
termination of employment.

        (f)    Transferability. Each stock option agreement shall provide that
during the lifetime of the Option Holder, Incentive Stock Options shall be
exercisable only by the Option Holder and Non-Statutory Options shall not be
assignable or transferable except in the limited circumstances as set forth in
Section 12 of this Plan.

        (g)  Exercise, Payments, Etc.

        (i)    Each stock option agreement shall provide that the method for
exercising the Option granted therein shall be by delivery to the Secretary of
the Company (the "Secretary") of written notice specifying the number of Shares
with respect to which such Option is exercised and payment of the Option Price.
Such notice shall be in a form satisfactory to the Plan Administrator and shall
specify the particular Option (or portion thereof) that is being exercised and
the number of Shares with respect to which the Option is being exercised. The
exercise of the Option shall be deemed effective upon receipt of such notice by
the Secretary and payment to the Company of the appropriate Option Price. The
purchase of Shares shall take place at the principal offices of the Company upon
delivery of such notice, at which time the Option Price shall be paid in full by
any of the methods or any combination of the methods set forth in (ii) below. A
properly executed certificate or certificates representing the Shares shall be
issued by the Company and delivered to the Option Holder as soon as practicable
after payment of the Option Price.

        (ii)  The Option Price shall be paid by any of the following methods or
any combination of the following methods:

        (A)  in cash;

        (B)  by cashier's check payable to the order of the Company;

        (C)  by delivery to the Company of certificates representing the number
of Shares then owned by the Option Holder, the Fair Market Value of which equals
the Option Price for the Shares to be purchased pursuant to the Option, properly
endorsed for transfer to the Company; provided however, that Shares used for
this purpose must have been held by the Option Holder for such minimum period of
time as may be established from time to time by the Plan Administrator. For
purposes of this Plan, the Fair Market Value of any Shares delivered in payment
of the Option Price upon exercise of the Option shall be the Fair Market Value
as of the exercise date and the exercise date shall be the day the delivery of
the certificates for the Shares used as payment of the Option Price; or

        (D)  by delivery to the Company of a properly executed notice of
exercise together with irrevocable instructions to a broker to deliver to the
Company promptly the amount of the proceeds of the sale of all or a portion of
the Shares or of a loan from the broker to the Option Holder necessary to pay
the Option Price.

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        (iii)  In the discretion of the Plan Administrator, the Company may
provide a loan or guaranty a third-party loan obtained by a Participant to pay
part or all of the Option Price of the Shares provided that such loan or the
Company's guaranty is properly secured by the Shares.

        (h)  Withholding.

        (i)    Non-Statutory Options. Each stock option agreement covering
Non-Statutory Options shall provide that, upon exercise of the Option, the
Option Holder shall make appropriate arrangements with the Company to provide
for the amount of additional withholding required by applicable federal and
state income tax laws, including payment of such taxes through delivery of
Shares or by withholding Shares to be issued upon the exercise of the Option, as
provided in Section 16.

        (ii)  Incentive Stock Options. The Company will withhold FICA taxes to
the extent, if any, required by applicable law upon the exercise of an Incentive
Stock Option. In the event that a Participant makes a disposition (as defined in
Section 424(c) of the Code) of any Stock acquired pursuant to the exercise of an
Incentive Stock Option prior to the expiration of two years from the date on
which the Incentive Stock Option was granted or prior to the expiration of one
year from the date on which the Option was exercised, the Participant shall send
written notice to the Secretary at the Company's principal office in Denver,
Colorado of the date of such disposition, and any other information relating to
such disposition as the Company may reasonably request. The Participant shall,
in the event of such a disposition, make appropriate arrangements with the
Company to provide for the amount of additional withholding, if any, required by
applicable federal and state income tax laws.

        (i)    Date of Grant. An Option shall be considered as having been
granted on the date specified in the grant resolution of the Plan Administrator.

        7.4      No Rights as a Stockholder.    No Option Holder shall have any
rights as a stockholder with respect to any Shares covered by an Option until
the Option Holder becomes the holder of record of such Shares, and no
adjustments shall be made for dividends or other distributions or other rights
as to which there is a record date preceding the date such Option Holder becomes
the holder of record of such Shares, except as provided in herein.

SECTION 8
RESTRICTED STOCK AWARDS

        8.1      Awards Granted by the Plan Administrator.    Coincident with or
following designation for participation in the Plan, an Eligible Employee may be
granted one or more Awards of Restricted Stock consisting of Shares. The number
of Shares granted as an Award of Restricted Stock shall be determined by the
Plan Administrator.

        8.2      Restrictions.    A Participant's right to retain an Award of
Restricted Stock granted to him under Section 8.1 shall be subject to such
restrictions, including but not limited to his continuous employment by the
Company for a three year period, or the attainment of specified performance
goals and objectives for a minimum of a one year period, as may be established
by the Plan Administrator with respect to such Award. The Plan Administrator may
in its sole discretion require different periods of employment or different
performance goals and objectives with respect to different Participants, to
different Awards of Restricted Stock or to separate, designated portions of the
Shares constituting an Award of Restricted Stock.

        8.3      Privileges of a Stockholder, Transferability.    A Participant
shall have all voting, dividend, liquidation and other rights with respect to
Stock in accordance with the terms of the Award of Restricted Stock upon his
becoming the holder of record of such Restricted Stock; provided, however,

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that the Participant's right to sell, encumber or otherwise transfer such
Restricted Stock shall be subject to the limitations of Section 12 hereof.

        8.4      Enforcement of Restrictions.    The Plan Administrator may in
its sole discretion require one or more of the following methods of enforcing
the restrictions referred to in Section 8.2 and 8.3:

        (a)  Placing a legend on the stock certificates referring to the
restrictions;

        (b)  Requiring the Participant to keep the stock certificates, duly
endorsed, in the custody of the Company while the restrictions remain in effect;
or

        (c)  Requiring that the stock certificates, duly endorsed, be held in
the custody of a third party while the restrictions remain in effect.

        8.5      Termination of Employment, Death, Disability, Etc.    In the
event of the death or disability (within the meaning of Section 22(e)(3) of the
Code) of a Participant, or the retirement of a Participant as provided in
Section 7.3(e)(ii), all employment period and other restrictions applicable to
Awards of Restricted Stock then held by him shall lapse, and such awards shall
become fully nonforfeitable. Subject to Sections 6 and 10, in the event of a
Participant's termination of employment for any other reason, any Award of
Restricted Stock as to which the employment period or other restrictions have
not been satisfied shall be forfeited.

SECTION 9
PERFORMANCE UNITS

        9.1      Performance Related Awards.    Coincident with or following
designation for participation in the Plan, a Participant may be granted
Performance Units.

        9.2      Amount of Award.    The Plan Administrator shall establish a
maximum amount of a Participant's Award, which amount shall be denominated in
Shares or in dollars.

        9.3      Communication of Award.    Written notice of the maximum amount
of a Participant's Award and the Performance Cycle determined by the Plan
Administrator shall be given to a Participant as soon as practicable after grant
of the Award by the Plan Administrator.

        9.4      Amount of Award Payable.    The Plan Committee shall establish
maximum and minimum performance targets to be achieved during the applicable
Performance Cycle. Performance targets established by the Plan Committee shall
relate to corporate, group, unit or individual performance and may be
established in terms of earnings, growth in earnings, ratios of earnings to
equity or assets. The Plan Committee shall establish the method for computing
the amount of an Award payable to a Participant upon satisfaction of each of the
performance targets, and shall designate the Participants who are eligible for
such Awards, within 90 days after the commencement of the Performance Cycle to
which the Awards relate or, if earlier, before 25 percent of such Performance
Cycle has elapsed. Multiple performance targets may be used and the components
of multiple performance targets may be given the same or different weight in
determining the amount of an Award earned, and may relate to absolute
performance or relative performance measured against other groups, units,
individuals or entities. Each performance target, and the methods for computing
the amount of an Award to which an employee shall be entitled as a result of the
achievement of one or more performance targets, shall be stated in terms of an
objective formula or standard. Achievement of the maximum performance target
shall entitle the Participant to payment (subject to Section 9.5) at the full or
maximum amount specified with respect to the Award; provided, however, that
notwithstanding any other provisions of this Plan, in the case of an Award of
Performance Units, the Plan Administrator in its discretion may establish an
upper limit on the amount payable (whether in cash or Shares) as a result of the
achievement of the maximum performance target. The Plan Committee may also
establish that a portion of a full or maximum amount of a Participant's Award
will be paid (subject to Section 9.5) for

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performance that exceeds the minimum performance target but falls below the
maximum performance target applicable to such Award.

        9.5      Adjustments.    At any time prior to payment of an Award of
Performance Units, the Plan Committee may adjust previously established
performance targets or other terms and conditions to reflect events such as
changes in laws, regulations, or accounting practice, or mergers, acquisitions
or divestitures, or such other events as the Plan Administrator deems
appropriate, in its sole discretion, provided that the Plan Committee may not,
at any time after 90 days have elapsed from the commencement of the Performance
Cycle to which the Award relates, or, if earlier, after 25 percent of the
Performance Cycle to which the Award relates has elapsed, increase the amount of
any Award payable that would otherwise be due upon attainment of one or more
performance targets.

        9.6      Payments of Awards.    Following the conclusion of each
Performance Cycle, the Plan Committee shall determine the extent to which
performance targets have been attained, and the satisfaction of any other terms
and conditions with respect to an Award relating to such Performance Cycle. The
Plan Administrator shall certify what, if any, payment is due with respect to an
Award and whether such payment shall be made in cash, Shares or some
combination. Payment shall be made in a lump sum or installments, as determined
by the Plan Committee, commencing as promptly as practicable following the end
of the applicable Performance Cycle, subject to such terms and conditions and in
such form as may be prescribed by the Plan Committee.

        9.7      Termination of Employment.    If a Participant ceases to be a
employee before the end of a Performance Cycle by reason of his death, permanent
disability or retirement as provided in Section 7.3(e)(ii), the Performance
Cycle for such Participant for the purpose of determining the amount of the
Award payable shall end at the end of the calendar quarter immediately preceding
the date on which such Participant ceased to be an employee. The amount of an
Award payable to a Participant to whom the preceding sentence is applicable
shall be paid at the end of the Performance Cycle and shall be that fraction of
the Award computed pursuant to the preceding sentence, the numerator of which is
the number of calendar quarters during the Performance Cycle during all of which
said Participant was an employee and the denominator of which is the number of
full calendar quarters in the Performance Cycle. Upon any other termination of
employment of a Participant during a Performance Cycle, participation in the
Plan shall cease and all outstanding Awards of Performance Units to such
Participant shall be canceled.

SECTION 10
CHANGE IN CONTROL

        10.1     Options, Restricted Stock.    In the event of a change in
control of the Company as defined in Section 10.3, the Board may, in its sole
discretion, without obtaining stockholder approval, to the extent permitted in
Section 15, take any or all of the following actions: (a) accelerate the
exercise dates of any outstanding Options or make all such Options fully vested
and exercisable; (b) grant a cash bonus award to any Option Holder in an amount
necessary to pay the Option Price of all or any portion of the Options then held
by such Option Holder; (c) pay cash to any or all Option Holders in exchange for
the cancellation of their outstanding Options in an amount equal to the
difference between the Option Price of such Options and the greater of the price
offered by a third party for the Common Stock or the Fair Market Value of the
Shares on the date of the cancellation of the Options; (d) make any other
adjustments or amendments to the outstanding Options; and (e) eliminate all
restrictions with respect to Restricted Stock and deliver Shares free of
restrictive legends to any Participant.

        10.2     Performance Units.    Under the circumstances described in
Section 10.1, the Board may, in its sole discretion, and without obtaining
stockholder approval, to the extent permitted in Section 15, provide for payment
of outstanding Performance Units at the maximum award level or any percentage
thereof.

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        10.3     Definition.    For purposes of the Plan, a "change in control"
shall be deemed to have occurred if (a) any "person" or "group" (within the
meaning of Sections 13(d) and 14(d)(2) of the 1934 Act), other than William J.
Pearse, a trustee or other fiduciary holding securities under an employee
benefit plan of the Company, is or becomes the "beneficial owner" (as defined in
Rule 13d-3 under the 1934 Act), directly or indirectly, of more than 33?% of the
then outstanding voting stock of the Company; or (b) at any time during any
period of three consecutive years (not including any period prior to the
Effective Date), individuals who at the beginning of such period constitute the
Board (and any new director whose election by the Board or whose nomination for
election by the Company's stockholders was approved by a vote of at least
two-thirds of the directors then still in office who either were directors at
the beginning of such period or whose election or nomination for election was
previously so approved) cease for any reason to constitute a majority thereof;
or (c) the stockholders of the Company approve a merger or consolidation of the
Company with any other corporation, other than a merger or consolidation which
would result in the voting securities of the Company outstanding immediately
prior thereto continuing to represent (either by remaining outstanding or by
being converted into voting securities of the surviving entity) at least 80% of
the combined voting power of the voting securities of the Company or such
surviving entity outstanding immediately after such merger or consolidation, or
the stockholders approve a plan of complete liquidation of the Company or an
agreement for the sale or disposition by the Company of all or substantially all
of the Company's assets.

SECTION 11
RIGHTS OF EMPLOYEES AND OTHER PARTICIPANTS

        Nothing contained in the Plan or in any Award granted under the Plan
shall confer upon any Participant any right with respect to the continuation of
his or her employment by the Company, or interfere in any way with the right of
the Company, subject to the terms of any separate employment agreement to the
contrary, at any time to terminate such employment or to increase or decrease
the compensation of the Participant from the rate in existence at the time of
the grant of an Award. Whether an authorized leave of absence or absence due to
military or government service shall constitute a termination of employment
shall be determined by the Plan Administrator at the relevant time.

SECTION 12
TRANSFERABILITY

        During the lifetime of the Option Holder, Incentive Stock Options shall
be exercisable only by the Option Holder and shall not be assignable or
transferable; provided, however, that in the event of the Option Holder's death,
any Option may be exercised by the personal representative of the Option
Holder's estate, or by the person(s) to whom the option is transferred pursuant
to the Option Holder's will or in accordance with the laws of descent and
distribution. Upon the prior written consent of the Board and subject to any
conditions associated with such consent, a Non-Statutory Option may be assigned
in whole or in part during the Option Holder's lifetime to one or more members
of the Option Holder's immediate family or to a trust established exclusively
for one or more such family members. In addition, the Board, in its sole
discretion, may allow a Non-Statutory Option to be assigned in other
circumstances deemed appropriate. The terms applicable to the assigned portion
shall be the same as those in effect for the Option immediately prior to such
assignment and shall be set forth in such documents issued to the assignee as
the Board may deem appropriate.

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SECTION 13
GENERAL RESTRICTIONS

        13.1     Investment Representations.    The Company may require any
person to whom an Option or other Award is granted, as a condition of exercising
such Option or receiving Shares under the Award, to give written assurances in
substance and form satisfactory to the Company and its counsel to the effect
that such person is acquiring the Shares subject to the Option or the Award for
his own account for investment and not with any present intention of selling or
otherwise distributing the same and to such other effects as the Company deems
necessary or appropriate in order to comply with federal and applicable state
securities laws. Legends evidencing such restrictions may be placed on the
certificates evidencing the Shares.

        13.2     Compliance with Securities Laws.    Each Award shall be subject
to the requirement that, if at any time counsel to the Company shall determine
that the listing, registration or qualification of the Shares subject to such
Award upon any securities exchange or under any state or federal law, or the
consent or approval of any governmental or regulatory body, is necessary as a
condition of, or in connection with, the issuance or purchase of Shares
thereunder, such Award may not be accepted or exercised in whole or in part
unless such listing, registration, qualification, consent or approval shall have
been effected or obtained on conditions acceptable to the Plan Administrator.
Nothing herein shall be deemed to require the Company to apply for or to obtain
such listing, registration or qualification.

        13.3     Stock Restriction Agreement.    The Plan Administrator may
provide that Shares issuable upon the exercise of an Option shall, under certain
conditions, be subject to restrictions whereby the Company has a right of first
refusal with respect to such Shares or a right or obligation to repurchase all
or a portion of such Shares, which restrictions may survive a Participant's term
of employment with the Company. The acceleration of time or times at which an
Option becomes exercisable may be conditioned upon the Participant's agreement
to such restrictions.

SECTION 14
OTHER EMPLOYEE BENEFITS

        The amount of any compensation deemed to be received by a Participant as
a result of the exercise of an Option or the grant or vesting of any other Award
shall not constitute "earnings" with respect to which any other employee
benefits of such employee are determined, including without limitation benefits
under any pension, profit sharing, stock purchase, life insurance or salary
continuation plan.

SECTION 15
PLAN AMENDMENT, MODIFICATION AND TERMINATION BY THE BOARD

        15.1     Board's Exclusive Authority to Terminate, Amend or Modify
Plan.    The Board shall have complete and exclusive authority to terminate the
Plan. The Board shall also have complete and exclusive authority from
time-to-time to amend or modify the Plan to the extent that the Board determines
that such modification or amendment would not have a material adverse effect on
the stockholders or option holders, provide, however, that stockholder approval
shall be required if (i) the Board determines that the modification or amendment
would have a material adverse effect (ii) stockholder approval of such
amendments or modifications is required under applicable law, or (iii) if the
Company, on the advice of its counsel, determines that stockholder approval is
otherwise necessary or desirable. No amendment, modification or termination of
the Plan shall in any manner adversely affect any Awards theretofore granted
under the Plan, without the consent of the Participant holding such Awards.

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        15.2     Options in Excess of the Number of Available Shares.    Options
in excess of the number of Shares then available for issuance may be granted
under this Plan, provided, however, that any excess Shares actually issued under
this Plan shall be held in escrow until the action that is necessary to approve
a sufficient increase in the number of Shares available for issuance under the
Plan is taken. If such further action is not obtained within 12 months after the
date the first such excess grants are made, then: (i) any unexercised Options
granted on the basis of such excess Shares shall terminate and cease to be
outstanding and (ii) the Company shall promptly refund to the Option Holders the
Option Price paid for any excess Options that were exercised or issued under the
Plan and held in escrow, together with interest on the Option Price that was
held in escrow, and any such Options and Shares shall thereupon be automatically
canceled and cease to be outstanding.

SECTION 16
WITHHOLDING

        16.1     Withholding Requirement.    The Company's obligations to
deliver Shares upon the exercise of an Option, or upon the vesting of any other
Award, shall be subject to the Participant's satisfaction of all applicable
federal, state and local income and other tax withholding requirements.

        16.2     Withholding With Stock.    The Board may, in its discretion,
provide any or all holders of Non-Statutory Options with the right to use Shares
in satisfaction of all or part of the taxes incurred by such holders in
connection with the exercise of such Options. Such right may be provided to any
such holder in either or both of the following formats:

        (a)  The election to have the Company withhold, from the Shares
otherwise issuable upon the exercise of such Non-Statutory Option, a portion of
those Shares with an aggregate Fair Market Value less than or equal to the
amount of taxes due as designated by such holder; or

        (b)  The election to deliver to the Company, at the time the
Non-Statutory Option is exercised, one or more Shares previously acquired by
such holder with an aggregate Fair Market Value less than or equal to the amount
of taxes due as designated by such holder.

SECTION 17
BROKERAGE ARRANGEMENTS

        The Plan Administrator may, in its discretion, enter into arrangements
with one or more banks, brokers or other financial institutions to facilitate
the disposition of Shares acquired upon exercise of Options, including, without
limitation, arrangements for the simultaneous exercise of Options and sale of
the Shares acquired upon such exercise.

SECTION 18
NONEXCLUSIVITY OF THE PLAN

        Neither the adoption of the Plan by the Board nor the submission of the
Plan to stockholders of the Company for approval shall be construed as creating
any limitations on the power or authority of the Board to adopt such other or
additional incentive or other compensation arrangements of whatever nature as
the Board may deem necessary or desirable or preclude or limit the continuation
of any other plan, practice or arrangement for the payment of compensation or
fringe benefits to employees generally, or to any class or group of employees,
which the Company or any affiliated Corporation now has lawfully put into
effect, including, without limitation, any retirement, pension, savings and
stock purchase plan, insurance, death and disability benefits and executive
short-term incentive plans.

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SECTION 19
REQUIREMENTS OF LAW

        19.1     Requirements of Law.    The issuance of Shares and the payment
of cash pursuant to the Plan shall be subject to all applicable laws, rules and
regulations.

        19.2     Federal Securities Law Requirements.    If a Participant is an
officer or director of the Company within the meaning of Section 16 of the 1934
Act, Awards granted hereunder shall be subject to all conditions required under
Rule 16b-3 of the 1934 Act, or any successor rule promulgated under the 1934
Act, to qualify the Award for any exception from the provisions of Section 16(b)
of the 1934 Act available under that Rule. Such conditions are hereby
incorporated herein by reference and shall be set forth in the agreement with
the Participant which describes the Award.

        19.3     Conflicts.    If the terms of a particular stock option
agreement that evidences an Award conflict with the terms of the Plan, the terms
of the Plan will control and such Participant will be subject to the terms and
conditions of the Plan.

        19.4     Governing Law.    The Plan and all agreements hereunder shall
be construed in accordance with and governed by the laws of the State of
Delaware, except to the extent otherwise provided for in any option agreement
issued pursuant to the Plan.

SECTION 20
DURATION OF THE PLAN

        The Plan shall be effective on the Effective Date, provided that any
Options or Shares that may be issued under the Plan prior to shareholder
approval will be issued subject to the approval of the Company's shareholders.
The Plan shall terminate at such time as may be determined by the Board, and no
Award shall be granted after such termination. If not sooner terminated under
the preceding sentence, the Plan shall fully cease and expire at midnight of the
day that is ten years from the Effective Date. Awards outstanding at the time of
the Plan termination may continue to be exercised or earned in accordance with
their terms.

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ULTIMATE ELECTRONICS, INC. AMENDED AND RESTATED 2000 EQUITY INCENTIVE PLAN