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AMENDED AND RESTATED STRATEGIC ALLIANCE AGREEMENT
This Amended and Restated Strategic Alliance Agreement, including the attached
Exhibits and Schedules (together, “Agreement”) is made as of June 19, 2018
(“Effective Date”) between Rockwell Automation, Inc., with its principal place
of business located at 1201 South 2nd Street, Milwaukee, WI 53204 (“RA”), and
PTC Inc., with its principal place of business located at 140 Kendrick Street,
Needham, MA 02494 (“PTC”). RA and PTC may be referred to in this Agreement
individually as a “Party” and together as the “Parties.” To the extent a
provision set forth in the body of this Agreement conflict with a provision set
forth in an attached Exhibit or Schedule, the provision set forth in the body of
the Agreement shall prevail.
RECITALS
WHEREAS, the Parties originally entered into a Strategic Alliance Agreement,
dated as of June 11, 2018 (such date, the “Original Effective Date” and such
agreement, the “Original Agreement”);
WHEREAS, the Parties wish to clarify that the Parties intended the Original
Agreement to apply to their respective Affiliates in certain applicable
situations;
WHEREAS, PTC is engaged in the business of developing, marketing and selling
software products and services, including the PTC Products;
WHEREAS, RA is engaged in the business of developing, marketing and selling
hardware, software and other products and services, including the RA Products;
WHEREAS, RA and PTC are entering into a Securities Purchase Agreement dated the
date hereof (“Securities Purchase Agreement”) pursuant to which, among other
things, RA will acquire shares of PTC’s common stock;
WHEREAS, the Parties desire to cooperate to facilitate interoperability of
certain products of each Party that will be marketed and licensed as combined
offerings to customers as a co-branded offering under a jointly-owned Combined
Offering Brand; and
WHEREAS, each Party desires to authorize the other Party and/or its resellers to
resell certain products and services of licensor Party to end user customers.
NOW, THEREFORE, in consideration of the foregoing, and in reliance on the mutual
agreements contained herein, the Parties agree as follows:
AGREEMENT
1.
Definitions. In addition to terms defined on first use in this Agreement and the
terms defined in the OEM Agreement and the Reseller Agreement, the terms set
forth in this Section 1 (Definitions) will have the meanings set forth below:

1.1     “Affiliate” means any company or other business entity controlled by,
controlling or under the common control of the applicable Party. For the
purposes of the

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definition of “Affiliate,” “control” will mean the direct or indirect power to
direct, or cause the direction of, the management and policies of a company or
other business entity, whether through ownership of more than fifty percent
(50%) of the voting interest, by contract, or otherwise (and “controlling” and
“controlled” will be construed accordingly).
1.2     “Change of Control” means, with respect to a Party: (a) any person,
entity or “group” (as such term is used in Section 13 of the Securities Exchange
Act of 1934, as amended (the “Exchange Act”))becomes the “beneficial owner” (as
defined in Rule 13d-3 under the Exchange Act), directly or indirectly, of
securities of the Party representing 50% or more of the combined voting power of
the Party’s then outstanding securities; (b) the consummation of any merger,
consolidation or other business combination in which the holders of the Party’s
outstanding voting power immediately prior to such transaction do not own (in
substantially the same proportion as their ownership of such voting power
immediately prior to the transaction, other than changes in proportionality as a
result of any cash/stock election provided under the terms of the definitive
agreement regarding such transaction) a majority of the outstanding voting power
of the resulting or successor entity (or its ultimate parent, if applicable)
immediately upon completion of the transaction; or (c) the sale, transfer,
conveyance or other disposition of all or substantially all of the assets of the
Party on a consolidated basis to an unrelated person, entity or group.
1.3     “Combined Offering” is defined in the OEM Agreement.
1.4     “Combined Offering Brand” is defined in Section 4.1.
1.5     “Confidential Information” means any information or data, regardless of
whether it is in tangible form, disclosed by either Party or its Affiliates
(collectively, the “Disclosing Party”) to the other Party or its Affiliates
(collectively, the “Receiving Party”) in the performance of this Agreement that
the Disclosing Party has either marked as confidential or proprietary, or has
identified in writing as confidential or proprietary within thirty (30) days of
disclosure to the Receiving Party; provided, however, that reports and/or
information related to or regarding a Disclosing Party’s business plans,
strategies, technology, customers, prospective customers, billing records, and
products or services will be deemed Confidential Information of the Disclosing
Party even if not so marked or identified, unless such information is the
subject of any of the exceptions set forth in the following sentence. Further,
the terms of this Agreement will constitute the Confidential Information of both
Parties. Information will not be deemed Confidential Information hereunder if
such information: (a) is known to the Receiving Party prior to receipt from the
Disclosing Party directly or indirectly from a source other than one having an
obligation of confidentiality to the Disclosing Party; (b) becomes known
(independently of disclosure by the Disclosing Party) to the Receiving Party
directly or indirectly from a source other than one having an obligation of
confidentiality to the Disclosing Party; (c) becomes publicly known or otherwise
ceases to be secret or confidential, except through a breach of this Agreement
by the Receiving Party; or (d) is independently developed by the Receiving Party
without reference to or use of the Disclosing Party’s Confidential Information.
1.6     “Customers” means customers who acquire Products, including any Combined
Offering, for their internal use and not for redistribution, remarketing,
time-sharing, or service bureau use.
1.7     “Customer License Agreement” is defined in the OEM Agreement.
1.8     “Disclosing Party” is defined in the definition of Confidential
Information.

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1.9     “Documentation” means the end user documentation that is part of or
distributed with the applicable Products.
1.10     “Error” means any failure, omission, or defect in a Product that
prevents it from performing in material conformity to any applicable
Documentation.
1.11     “Factory SCO” means any connected operations use case related to
increasing productivity, reducing operational risk, increasing system
interoperability, and/or increasing efficiency by entities that are in the
primary business of manufacturing and/or production output as well as vertical
industries or sectors. Vertical industries or sectors include all companies that
engage in discrete, hybrid or continuous manufacturing or production activities
(including assembly), such as those activities by companies within the
industries listed in Exhibit B, as well as government agencies where
manufacturing or production occurs with the types of use cases described above
(e.g., U.S. Armed Forces manufacturing sites). For the avoidance of doubt,
“Factory SCO” will include supply chain, transportation and warehousing,
utilities (e.g., water & wastewater treatment operations, power generation and
gas distribution), industrial facilities, energy management and related
activities, but will exclude (a) “smart cities” and (b) factory equipment
manufacturers who build IoT or Augmented Reality into the machines that they
sell to factories.
1.12     “Factory SCP” means any connected product produced by machine builders
or machine building divisions of end user customers, including factory equipment
manufacturers who build IoT or Augmented Reality into the machines that they
sell to factories, as well as vertical industries or sectors. Vertical
industries or sectors include all companies that engage in discrete, hybrid or
continuous manufacturing or production activities (including assembly), such as
those activities by companies within the industries listed in Exhibit B, as well
as government agencies where manufacturing or production occurs with the types
of use cases described above (e.g., U.S. Armed Forces manufacturing sites). For
the avoidance of doubt, “Factory SCP” will include supply chain, transportation
and warehousing, utilities (e.g., water & wastewater treatment operations, power
generation and gas distribution), industrial facilities, energy management and
related activities, but will exclude “smart cities.”
1.13     “Financial Commitments” is defined in Section 8.
1.14     “Governance Team” is defined in Section 2.
1.15     “Marks” means, collectively, the PTC Marks and the RA Marks.
1.16     “OEM Agreement” means the terms and conditions attached as Exhibit C.
1.17     “Product(s)” means, collectively, the PTC Products and the RA Products.
1.18     “PTC Marks” means the PTC trademarks on which the Governance Team agree
from time to time.
1.19     “PTC Product(s)” means the software (including Distributable Software
and Development Tools) set forth on Exhibit A under the heading “PTC Products”
and Updates thereto, in each case in object code form only.
1.20     “PTC Restricted Companies” means the companies listed on Exhibit B
under the heading “PTC Restricted Companies.”
1.21     “RA Marks” means the RA trademarks on which the Governance Team agree
from time to time.
1.22     “RA Restricted Companies” means the companies listed on Exhibit B under
the heading “RA Restricted Companies”.

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1.23     “RA Product(s)” means the software (including Distributable Software
and Development Tools) set forth on Exhibit A under the heading “RA Products,”
and Updates thereto, in each case in object code form only.
1.24     “Receiving Party” is defined in the definition of Confidential
Information.
1.25     “Reseller Agreement” means the terms and conditions attached as
Exhibit D.
1.26     “Sales Enablement” means the use of a Product for purposes that do not
directly produce licensing revenue for the applicable Party, including, but not
limited to, demonstrations, non-production customer evaluation (which shall not
exceed three (3) months in the aggregate), benchmarking, development, testing,
copies and back up, maintenance (including the provision of updates and
releases), customer support and training.
1.27 “Updates” means all new releases, Error corrections and hot fixes made
generally available by a Party or its Affiliates to its customers and users
pursuant to its standard support and maintenance services, and provided to the
other Party for use under this Agreement, excluding any new product or feature
that is separately priced and licensed.
2. Governance. Within ten (10) business days after the Original Effective Date,
the Parties will establish an executive steering committee for their
collaboration under this Agreement (the “Governance Team”).
2.1     Composition. The Governance Team will be made up of at least one
executive from each Party, at least one business liaison from each Party and at
least one technical representative from each Party (provided that the total
number of representatives from each Party will be the same), and will work
together to formalize such collaboration through appropriate procedures and
communications and to manage the implementation and execution of such
collaboration. The Governance Team will operate by consensus, and the members
will attempt to reach agreement on all matters related to the Integration. As of
the Original Effective Date, the Parties’ Governance Team members are identified
on Exhibit B.
2.2     Replacement. Replacement of a Party’s Governance Team member will be
subject to unanimous agreement of the Governance Team, which will not be
unreasonably withheld; provided, however, that either Party may unilaterally
replace either of its Governance Team members with an individual who is also
assuming or has assumed the replaced member’s executive position within PTC or
RA, as the case may be.
2.3     Meetings. The Governance Team will meet at least once each calendar
quarter and after each meeting will publish a report for interested constituents
within each Party. On at least an annual basis, such meeting will include a
mutual review of Combined Offering sales and usage, and an assessment of
then-current and anticipated market opportunities for the same.
2.4     Disputes. The Governance Team will serve as the Parties’ primary forum
for attempting to resolve disputes concerning this Agreement that cannot be
resolved in the routine course of the Parties’ cooperation.
2.5     Internal Communications. Each Party will be responsible for its internal
communications as needed to stay apprised of the Governance Team’s decisions and
actions.
3. Interoperability.
3.1     Cooperation.

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(a)Each Party will work cooperatively with the other Party to achieve
interoperability of the PTC Products with the RA Products (such products,
collectively, “OEM Products”) including making modifications to its own OEM
Products as necessary to make such OEM Products interoperable with the other
Party’s OEM Products.
(b)To that same end, each Party and its Affiliates will provide to the other
Party beta and pre-release versions of the Updates and new versions of the its
Products prior to or at least no later than its makes such beta and pre-release
versions available to any of its other customers. Each Party will provide the
other Party and its Affiliates with all Updates and new releases of its
Products, no later than the first commercial release of such new release or
functionality to ensure coordinated and correlated interoperability between the
Products in any Combined Offering. Neither Party or its Affiliates will be
obligated to adopt a new version or Update of the other Party’s Product on any
particular time-frame, but where the new version or Update includes critical
security fixes, each Party will notify the other Party of the same and the
Parties will coordinate in good faith to determine how to drive adoption of the
same as soon as is reasonably practical.
3.2 Future Product Integrations. The Parties will collaborate on, and share
information with respect to, future product integrations and/or roadmaps
regarding information solutions for the products and services described in this
Agreement. Notwithstanding the foregoing, upon receipt of a Competition Notice
(as defined in Section 5.6(b)(ii)), neither Party or its Affiliates will be
required to provide information with respect to future product integrations
and/or roadmaps regarding such information solutions.
3.3     Cross-Training. Each Party will train its appropriate employees on the
other Party’s Products and related solutions offerings.
4.     Branding; Strategic Relationship Support.
4.1     Combined Offering Brand; Branding. The Combined Offering Brand will be
mutually agreed upon by the Parties. The Parties will jointly own the Combined
Offering Brand, and any costs or expenses for trademark, domain and other
protection, defense or enforcement activities associated with the Combined
Offering Brand will be shared equally by the Parties. The Combined Offering will
be co-branded with the PTC Marks, RA Marks and Combined Offering Brand, as
mutually agreed upon in writing by the Parties. The Parties and their applicable
Affiliates will advertise, market and promote the Combined Offering under the
agreed-upon PTC Marks, RA Marks and the Combined Offering Brand. Each Party will
bear its own costs for marketing the Combined Offering. Licenses for the PTC
Product known as Kepware may only be sold by RA and its Affiliates under the
“ThingWorx Industrial Connectivity” branding (and not the “Kepware” branding).
4.2     Designations.
(a) PTC will identify RA and certain of its mutually agreed upon Affiliates as
PTC’s premier IoT, analytics and industrial automation partner and as a
preferred system integrator for the Factory SCO use cases and will feature RA
and its applicable Affiliates as such on PTC’s and its applicable Affiliates’
respective websites and appropriate marketing collateral, all as mutually agreed
upon in writing by the Parties. RA will have the Systems Integrator rights set
forth on Exhibit H.
(b) RA will identify PTC and certain of its mutually agreed upon Affiliates as
RA and certain of its mutually agreed upon Affiliates’ premier IoT and AR
technology partner for the Factory SCO use cases and will feature PTC as such on
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Affiliates’ respective websites and appropriate marketing collateral, all as
mutually agreed upon in writing by the Parties.
4.3     Self Determination. Except as expressly set forth in this Agreement,
each Party and its Affiliates may set and determine the manner in which it will
promote, market, and advertise the Combined Offering and the prices that it
charges therefor.
4.4     Joint Marketing and Support.
(a)     Sales and Marketing Plan. The Parties will collaborate and, within sixty
(60) days after the Original Effective Date, will produce a sales and marketing
plan that details the planned joint marketing activities of the Parties. The
sales and marketing plan must be mutually agreed upon and signed by both
Parties.
(b)     Additional PTC Technologies. If RA or its Affiliates identifies a bona
fide customer need for additional PTC technologies (such as CAD or PLM), the
Parties will collaborate on a case-by-case basis to develop appropriate
distribution or referral arrangements, including incentives for RA and its
Affiliates; for example, when appropriate and mutually agreed, a credit toward
New ACV (as defined in Exhibit E).
(c)     Personnel. Each Party will designate appropriate engineering, sales and
sales enablement, and marketing resources and/or spending to support the joint
go-to-market initiatives, all as mutually agreed in the sales and marketing plan
referred to in clause (a) above.
(d) Duties.      Each Party and its applicable Affiliates will:
(i)     employ a competent sales organization with respect to the Combined
Offering and the other Party’s Products and will develop and maintain sufficient
knowledge of the industry, the other Party’s Products, related support and
maintenance services and competitive offerings to be able to demonstrate the
Combined Offering and the other Party’s Products, use its reasonable efforts to
maintain an appropriate level of customer satisfaction with respect to Combined
Offerings and perform its activities hereunder in a professional and workmanlike
manner;
(ii)    notify the other Party immediately after becoming aware of any defect in
any of the other Party’s Products or of any Customer problem, claim or
threatened claim with respect to any of the other Party’s Products, and will
promptly forward to the other Party all complaints with respect to any of the
other Party’s Products; and
(iii)     be solely responsible for, and will use its commercially reasonable
efforts in, the marketing and commercialization of the Combined Offering.
4.5    Publicity.
(a)     General. The Parties will publicize their relationship throughout the
Term in accordance with this Section. Neither Party nor its Affiliates may issue
any press releases and, without limiting the rights under this Section, other
public announcements (collectively “Publicity”) without the prior written
approval of the other Party, except as provided in this Agreement, provided that
each Party and its Affiliates will have the right to cite such press release(s),
publicly use and disclose excerpts from such press release(s) and otherwise
publicly use and disclose information contained in such press release(s) in its
sole discretion. The Parties agree to cooperate to develop a customer “win”
story highlighting the product and data optimization anticipated from the
transactions contemplated by this Agreement.

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(b)    Initial Publicity. After the Original Effective Date, RA and PTC will
issue an initial mutually acceptable press release announcing the availability
of the Combined Offering and identifying the PTC Products as bundled components
of the Combined Offering (“Initial Press Release”). Each Party will provide
supporting quotes from a C-level executive for the Initial Press Release if
requested by the other Party.
(c)Pre-approved Description. The Parties will develop a description of their
relationship under this Agreement that may be used, in whole or in part, without
modification by either Party and its Affiliates in any pre-approved Publicity,
without further approval, provided, however, that pre-approval is not required
to utilize the pre-approved description in any sales or marketing collateral,
such as the Web Site of a Party or its Affiliates, customer datasheets,
presentations and proposals.
4.6    General Conduct. Each Party and its Affiliates will conduct business
under its own name and, except as expressly set forth in this Agreement, will
not state or imply that any of its own products or services are endorsed or
recommended by the other Party or its Affiliates. The Parties and their
respective Affiliates will (a) conduct their respective business in a manner
that reflects favorably at all times on each Party’s Products, Services, and the
good name, goodwill, and reputation of such Party and its Affiliates; (b) make
no representations or warranties to customers or to the trade with respect to
the specifications, features, or capabilities of the other Party’s products or
services other than those made by the Party who owns the products or services or
as otherwise contemplated by or set forth in this Agreement; and (c) not publish
or use any misleading or deceptive advertising material.
4.7     Security.
(a)    Each Party agrees that it will follow secure development practices at
least in accordance with industry standard practices. From time to time, a Party
may require the other Party or its Affiliates to complete a security
questionnaire and in connection with the same, the Party responding to such
request will make available to the requesting Party such documents and access to
such personnel as the requesting Party reasonably request for such purposes.
(b)    In the event a Party discovers vulnerabilities in its or the other
Party’s code and/or weaknesses in its or the other Party’s development
practices, or if a Party otherwise learns of the same in its own code or
development practices, each Party agrees to promptly take corrective actions to
remedy the same as soon as reasonably practicable. Any vulnerabilities with CVSS
(Common Vulnerability Scoring System) ratings higher than [***] will be promptly
remediated and retested for verification at each Party’ sole cost and expense,
and in the case of vulnerabilities with CVSS ratings higher than [***], the
efforts to remediate and retest such vulnerabilities must be undertaken with the
greatest urgency.
(c)    From time to time, Customers may seek additional security requirements.
The Governance Team will discuss in good faith the adoption of any such
additional security requirements. In the event that the Governance Team agrees
to adopt such requirements, the Governance Team will establish the time frame
for implementing such requirements. Each Party will bear its own costs with
regard to any security enhancements to its Products that may be agreed to by the
Governance Team.
4.8    Trademark License.
(a)    License. Each Party (the “Trademark Licensor”) grants the other Party and
its Affiliates (the “Trademark Licensee”) a non-exclusive license to use
Trademark

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Licensor’s Marks in the exercise of Trademark Licensee’s rights and the
performance of Trademark Licensee’s obligations under this Agreement; provided,
that Trademark Licensee (i) does not create a unitary composite mark involving
any Mark of Trademark Licensor without the prior written approval of Trademark
Licensor and (ii) displays symbols and notices clearly and sufficiently
indicating the trademark status and ownership of Trademark Licensor’s Marks in
accordance with applicable trademark law and practice and Trademark Licensor’s
then current trademark guidelines. The Parties may add, modify or remove their
respective Marks under this Agreement at any time upon notice to the other
Party.
(b)    Trademark Guidelines. Trademark Licensor will promptly provide Trademark
Licensee with copies of applicable trademark use guidelines. Trademark Licensee
will not remove or alter any trademark, trade name, copyright or other
proprietary notices, legends, symbols or labels appearing on or in any copies of
the Trademark Licensor’s Products and associated documentation and materials.
(c)    Reseller Agreement. In the exercise of its resale rights under the
Reseller Agreement, Trademark Licensee may use and display Trademark Licensor’s
Marks to identify and market the Trademark Licensor’s Products only on
(i) business cards and stationery of Trademark Licensee indicating that it is an
authorized independent reseller for Trademark Licensor; (ii) marketing materials
prepared by Trademark Licensor and delivered to Trademark Licensee relating to
the Trademark Licensor Products; and (iii) marketing materials prepared by
Trademark Licensee and approved by Trademark Licensor in writing.
(d)Covenants. Trademark Licensee will not register any of Trademark Licensor’s
Marks or register or use any mark or name closely resembling Trademark
Licensor’s Marks. Trademark Licensee will not register any internet domain names
that are, or that incorporate, any of Trademark Licensor’s Marks, and Trademark
Licensee will relinquish to Trademark Licensor any such internet domain names it
acquires or owns upon request of the Trademark Licensor.
(e)Goodwill. All use of a Party’s Marks, and the goodwill from the Marks and the
use of the Marks, will inure solely to the benefit of, and be on behalf of, the
Mark’s owner. Trademark Licensee agrees that its use of Trademark Licensor’s
Marks will not create in it, nor will it represent it has, any right, title, or
interest in or to Trademark Licensor’s Marks other than the limited license
expressly granted in this Section 4.7.
(f)Reservation of Rights. Trademark Licensee will not use any of Trademark
Licensor’s Marks in any way other than as specifically authorized in this
Section 4.7, and without limitation may not incorporate any of Trademark
Licensor’s Marks to identify Trademark Licensee’s business or products or
services. No other use of Trademark Licensor’s Marks, or any part thereof, or
any mark or name confusingly similar thereto, is authorized without the prior
written consent of Trademark Licensor.
5.    Use Cases; Exclusivity; Restrictive Covenants.
5.1    Exclusivity.
(a)    Exclusivity. The licenses and resale rights of RA and its Affiliates
under the OEM Agreement and Reseller Agreement are exclusive (vis a vis PTC
direct sales) for Factory SCO use cases in the Territory, but limited to the
territories, industries and accounts described under the heading “Exclusive
Territory” on Exhibit B (the “Exclusive Territory”), provided that this Section
5.1 will not apply to stand-alone sales of the PTC Products known as
Kepware/ThingWorx Industrial Connectivity and Vuforia. For clarity,

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this Section 5.1 will not restrict PTC from appointing third parties to resell
or otherwise distribute Licenses for the PTC Products for the Factory SCO Market
in the Territory.
(b)    Process. Within sixty (60) days of the Original Effective Date, the
Parties will establish a written governance process whereby, by mutual
agreement, additional accounts or territories may be added to the Exclusive
Territory based on the Parties or their respective Affiliates’ relative strength
of capability and/or opportunity within a given territory or account. Such
governance process will also provide for accounts or territories to be removed
from the Exclusive Territory if either RA or an Affiliate of RA is not providing
sufficient account coverage or if requested by the applicable account.
5.2    Use Cases.
(a)    RA. In addition to its exclusive rights for the Factory SCO Market in the
Territory described in Section 5.1, the licenses and resale rights of RA and its
Affiliates under the OEM Agreement and Reseller Agreement extend on a
non-exclusive basis to (i) Factory SCO use cases for accounts outside of the
Exclusive Territory and (ii) Factory SCP use cases. For the Factory SCP use
cases, the licenses and resale rights of RA and its Affiliates under the OEM
Agreement and Reseller Agreement are limited to the distribution of PTC Products
on hardware distributed by RA or its Affiliates and do not extend to
distributing PTC Product as standalone software or as software embedded in RA
software products. The licenses and resale rights of RA and its Affiliates under
the OEM Agreement and Reseller Agreement are limited by the restrictions set
forth in agreements to which PTC is party as of the Original Effective Date, all
of which are listed on Exhibit B under the heading “Restrictions on RA’s
Distribution of PTC Products.”
(b)    PTC. The licenses and resale rights of PTC and its Affiliates under the
OEM Agreement and Reseller Agreement are non-exclusive. The licenses and resale
rights of PTC and its Affiliates under the OEM Agreement and Reseller Agreement
are limited by the restrictions set forth in agreements to which RA or its
Affiliates are a party as of the Original Effective Date, all of which are
listed on Exhibit B under the heading “Restrictions on PTC’s Distribution of RA
Products.”
5.3    Distribution Channels.
(a)    Distribution Channels and Exceptions. The licenses and resale rights of
each Party and its Affiliates under the OEM Agreement and Reseller Agreement
will include the ability to sell licenses for the other Party’s Products through
the standard distribution channels of the Party or its Affiliate distributing a
Combined Offering or reselling the applicable licenses. Notwithstanding the
foregoing to the contrary, (i) neither RA nor any of its Affiliates may engage
an RA Restricted Company to distribute a Combined Offering or resell licenses
for PTC Products and (ii) neither PTC nor any of its Affiliates may engage a PTC
Restricted Company to distribute a Combined Offering or resell licenses for RA
Products.
(b)    New ACV. In RA’s case, (i) revenue resulting from distribution by RA or
an Affiliate of RA of a Combined Offering or resale by RA or an Affiliate of RA
of licenses for PTC Products will constitute New ACV (as defined in Exhibit E)
provided that the revenue qualifies as New ACV.
5.4    Subscription Licenses. The Parties’ mutual intent is that licenses for
Products sold in exercise of the licenses and resale rights of each Party and
its Affiliates under the OEM Agreement and Reseller Agreement will be
subscription licenses (i.e., a license

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agreement that includes both a software license and related support over a
stated term). Perpetual licenses may be sold only on an exception basis with the
approval of the other Party. In the case of sales of perpetual licenses of PTC
Products by RA or its Affiliates, such sales will result in New Perpetual
Equalization Credit (as defined on Exhibit E) toward the ACV commitments
described in Exhibit E.
5.5    Reservation. Except as expressly set forth in this Agreement, each Party
reserves all rights in its Products. Neither RA nor its Affiliates will promote,
market, advertise, sell or distribute the PTC Products or licenses for the PTC
Products except in the fields, territories and use cases expressly permitted by
Section 5.1 and Section 5.2.
5.6    Restrictive Covenants.
(a)    PTC Covenants.
(i)Neither PTC nor any of its Affiliates will (A) [***] (B) [***] or (C) [***]
will not violate this restriction [***]. For clarity, this Section 5.6(a) will
not prevent [***].
(ii)Excluding PTC Permitted Products, in the event that PTC or any of its
Affiliates (A) commences designing, developing marketing, selling or
distributing, or engages a third party to design, develop, market, sell or
distribute a product that would reasonably be expected to compete with the RA
Products, or (B) acquires a product that would reasonably be expected to
directly compete with the RA Products based on product scope and functionality,
PTC will promptly provide written and reasonably detailed notice of such (a “PTC
Competition Notice”) to RA.
(b)    RA Covenants.
(i)    Neither RA nor any of its Affiliates will (A) [***] (B) [***] or
(C) [***] will not violate this restriction [***]. For clarity, this Section
5.6(b) will not prevent [***].
(ii)    Excluding RA Permitted Products, in the event that RA or any of its
Affiliates (A) commences designing, developing marketing, selling or
distributing, or engages a third party to design, develop, market, sell or
distribute a product that would reasonably be expected to compete with the PTC
Products, or (B) acquires a product that would reasonably be expected to
directly compete with the PTC Products based on product scope and functionality,
RA will promptly provide written and reasonably detailed notice of such (a “RA
Competition Notice” and, together with the PTC Competition Notice, each a
“Competition Notice”) to PTC.
(c)    No Governmental Entities. Neither Party nor its Affiliates or Sales
Agents will solicit any orders for any Licenses of the other Party’s Products or
Services from any governmental or quasi-governmental entities (including without
limitation any state or federal departments, agencies, administrations, bureaus,
branches, or any subdivisions of any of the foregoing but excluding companies
owned by government entities or quasi-governmental entities outside of the
United States (e.g., state-owned enterprises), without prior written consent of
the other Party, which will not be unreasonably withheld.
5.7    Opportunity Registration Process. With respect to sales outside the
Exclusive Territory, the Parties agree to the deal registration process set
forth on Exhibit B under the heading “Opportunity Registration Process.”

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6.    OEM Relationship. The Parties agree to the mutual OEM terms and conditions
set forth on Exhibit C, with pricing set forth on Exhibit F.
7.    Reseller Relationship. The Parties agree to the mutual software resale
terms and conditions set forth on Exhibit D, with pricing set forth on
Exhibit F.
8.    Internal Use. RA and each of its Affiliates may purchase licenses for PTC
Products for its internal use, with pricing set forth on Exhibit F.
9.    Financial Commitment. The Parties agree to the financial commitments set
forth on Exhibit E (the “Financial Commitments”).
10.    Orders.
10.1    Orders for Internal Use. Orders by RA or its Affiliates for internal use
will be placed in accordance with the existing agreement(s) between the Parties
related to such orders.
10.2    Orders for Resale/OEM Distribution. The Party or its Affiliate ordering
licenses for resale or OEM distribution of the other Party’s Products (alone or
as part of a Combined Offering) (the “Ordering Party”) will deliver each Order
to the other Party (the “Selling Party”) within five (5) business days of
Ordering Party’s receipt of the applicable purchase order from its distribution
channel or the potential Customer. For each Order, Ordering Party will deliver
(at a minimum) to Selling Party a binding, unconditional, non-cancellable
purchase order duly executed by Ordering Party, which Ordering Party agrees will
constitute Ordering Party’s binding commitment to pay for the Products so
ordered. Ordering Party agrees that, (a) electronic order submissions by
Ordering Party will be as binding on Ordering Party as if Ordering Party
submitted a signed purchase order, (b) Selling Party will be entitled to rely on
such electronic order submissions as being valid, legitimate and fully
authorized by Ordering Party, and (c) Selling Party may from time to time
require Ordering Party to include various language on Ordering Party’s or its
Ordering Entity’s quotation to each applicable Customer (in which case, Ordering
Party will be obliged to keep copies of such quotations for a minimum of three
years and to provide copies to Selling Party upon request). Selling Party may
reject an Order that does not comply, in all material respects, with the terms
and conditions of this Agreement, including the Reseller Terms.
10.3    No Inventory. Ordering Party will not submit any Orders unless and until
Ordering Party or an Ordering Entity has received a binding, non-cancelable
order for the applicable Products of Selling Party or Selling Party Services
from an identified Customer. Ordering Party acknowledges and agrees that
“inventory” Orders or Orders submitted based on the expectation of a future
Customer order are strictly prohibited (except as set forth in Exhibit E).
Ordering Party will obtain a purchase order from each potential Customer for
each Order, will retain such purchase orders for a minimum of three years from
receipt, and will provide copies thereof to Selling Party upon request.
10.4    Licensing Affiliates. Each Party acknowledges that, when selling
Licenses for Products to a Customer located outside of the United States, the
other Party enters into contracts for such Licenses through Affiliates based on
the location of the Customer. Accordingly, when a Party desires to place an
order with the other Party with respect to a Customer located outside of the
United States, the Party will direct such order to the corresponding Affiliate
of the other Party. The Governance Team will coordinate the relevant sharing of
information relative to each Party’s Affiliates.

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10.5    Selling Party’s Product Shipment; Installation. After Selling Party’s
acceptance of an Order, Selling Party will ship the Selling Party’s Products
ordered by Ordering Party to the Customer location specified in the Order
documentation and/or make the Selling Party’s Products available for electronic
download by such Customer. Selling Party will send to Ordering Party an invoice
for such Selling Party’s Products or Selling Party Services. Shipment will be
FCA (Incoterms 2000) the shipping point designated by Selling Party and risk of
loss will pass to Ordering Party at the time the Selling Party’s Products are
delivered to the carrier at such shipping point; provided, however, that Selling
Party will, if possible, make electronic download of the Selling Party’s
Products available to the Customer in order to minimize the risk of loss.
Ordering Party will be responsible for payment of all insurance, duty and
customs, sales, value added and excise taxes and any other taxes or charges
associated with the shipment or import of the Selling Party’s Products (except
for taxes on Selling Party’s net income). Ordering Party, Ordering Entity and/or
the applicable Customer will be solely responsible for installation of the
Selling Party’s Products.
10.6    Subscriptions. The Parties acknowledge that Subscription licenses have
auto-renewing terms. The initial term for Subscription licenses is typically one
(1) year, but in any event, will not be longer than three (3) years. The term of
the Subscription will automatically renew for renewal terms of one (1) year
unless Selling Party, Ordering Party, Ordering Entity or Customer notifies the
other Party of non-renewal sixty days prior to the renewal date. If Selling
Party serves notice of non-renewal of any Subscription on Ordering Party,
Ordering Party will ensure such notice is served on Customer prior to the notice
date.
10.7    SaaS Services and Cloud Services. Neither Party nor any of its
Affiliates is entitled to sell or resell licenses or access rights for the other
Party’s SaaS or Cloud Services offerings unless and until the Parties reach
agreement on pricing therefor.
11.    Payment.
11.1    Fees. Each Party will pay to the other Party the fees set forth in
Exhibit F in accordance with the terms such exhibit.
11.2    Taxes. Fees reflected in this Agreement do not include taxes. Neither
Party is liable for any taxes the other Party or its Affiliates are legally
obligated to pay (or for any penalties or interest thereon) and which relate to
any transactions contemplated under this Agreement. Each Party will pay any
sales, use or value added taxes (and any penalties or interest thereon) it and
its Affiliates owe due to entering into this Agreement or otherwise arising from
the transactions contemplated by this Agreement, and which the law requires be
collected from or paid by such Party or Affiliate. The Parties will not collect
taxes covered by a valid exemption certificate provided by the other or its
Affiliates. If the law requires that taxes be withheld from any payments from
one Party to the other, such amounts will be withheld and paid to the
appropriate taxing authority. The Party that withholds such taxes will deliver
to the other an official receipt for all taxes withheld. The Parties and their
Affiliates will use reasonable efforts to minimize any taxes withheld to the
extent allowed by law. Despite any other provision in this Agreement, this
section governs the treatment of all taxes relating to this Agreement.
12.    Additional Terms Applicable to [***]. The additional terms and conditions
set forth on Exhibit G apply to the exercise of rights by RA and its Affiliates
in the PTC Product(s) known as [***].

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13.    Audit    Each Party and its Affiliates will maintain accurate books and
records relating to (a) the distribution of the Combined Offering by it, its
Affiliates and its and their permitted resellers under the OEM Agreement,
(b) the resale of Resale Products by it, its Affiliates and its and their
permitted resellers under the Reseller Agreement and (c) the performance by it
and each of its Affiliates of its and their other obligations under this
Agreement (the “Records”). Each Party will permit, and will cause its Affiliates
to permit, review and auditing of (a) its and its Affiliates’ Records and
(b) its and its Affiliates’ use of the other Party’s Products, during normal
business hours to confirm compliance with terms of this Agreement, provided, if
applicable, any third party firm performing the audit enters into a
confidentiality agreement for the benefit of the Party or Affiliate(s) whose
Records and Product use are being audited. Audits will not unreasonably
interfere with the audited Party’s or Affiliate’s business activities, will be
conducted at the auditing Party’s sole expense, and will not be made more
frequently than [***] per calendar year. Fees and expenses incurred in
connection with such audits will be borne by the auditing Party. The accounting
firm will report to the Parties only whether the terms of this Agreement are
being met, including whether payments have been properly reported and paid or,
if not, the amount of any overpayment or underpayment. If an audit shows an
underpayment by the Party who, or whose Affiliate, was audited of more than
[***], the Party who, or whose Affiliate, was audited will bear the cost of such
audit. Any and all results, analysis and reports resulting from such audit will
be deemed the Confidential Information of the Party who, or whose Affiliate, was
audited; provided that, in addition to the auditing Party’s rights with respect
to such Confidential Information under Section 17, auditing Party may use such
Confidential Information in connection with any dispute between the Parties
regarding the results of the applicable audit.
14.    Warranties.
14.1    General. Each Party represents and warrants to the other Party that
(a) it is an entity organized and existing under the laws of its jurisdiction of
organization with full power and authority to enter into and perform this
Agreement; (b) this Agreement has been duly authorized by all necessary
corporate action and constitutes the binding obligation of such Party
enforceable in accordance with its terms, except as such enforceability may be
limited by bankruptcy laws or other laws affecting the rights of creditors
generally; (c) the person(s) executing this Agreement on its behalf has actual
authority to bind it to this Agreement; and (d) its execution and performance of
this Agreement does not and will not violate or conflict with any provision of
its governing corporate instruments or of any commitment, agreement or
understanding that it has or will have to or with any person or entity.
14.2    DISCLAIMER. EXCEPT AS EXPRESSLY STATED IN THIS AGREEMENT, EACH PARTY
DISCLAIMS ALL WARRANTIES, WHETHER EXPRESS OR IMPLIED, WRITTEN OR ORAL, INCLUDING
ANY WARRANTY OF MERCHANTABILITY, SATISFACTORY QUALITY, FITNESS FOR A PARTICULAR
PURPOSE, NON-INFRINGEMENT, AND/OR ANY WARRANTY THAT PRODUCT THE OTHER PARTY WILL
ACHIEVE ANY PARTICULAR RETURN ON INVESTMENT. EACH PARTY AND ITS AFFILIATES ARE
SOLELY RESPONSIBLE FOR ANY RESULTS OBTAINED FROM USING THE PRODUCTS, INCLUDING
THE ADEQUACY OF INDEPENDENT TESTING OF RELIABILITY, AND SECURITY AND

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ACCURACY OF ANY ITEM DESIGNED USING THE PRODUCTS. NEITHER PARTY WARRANTS THAT
THE OPERATION OR OTHER USE OF THE PRODUCTS WILL BE UNINTERRUPTED OR ERROR FREE
OR WILL NOT CAUSE DAMAGE OR DISRUPTION TO ANY CUSTOMER’S DATA, COMPUTERS, OR
NETWORKS. WITHOUT LIMITING THE FOREGOING, NEITHER PARTY WILL HAVE ANY LIABILITY
ARISING FROM ANY SECURITY INCIDENT OR DATA LOSS THAT WOULD HAVE BEEN PREVENTED
IF THE OTHER PARTY OR ITS AFFILIATE HAD IMPLEMENTED A SECURITY SOLUTION, DEVICE
OR FEATURE (INCLUDING “PATCHES,” FIXES AND UPDATES) PROVIDED BY A PARTY FOR THE
PRODUCTS PROVIDED OR MADE AVAILABLE TO THE OTHER PARTY OR ITS AFFILIATES.
15.    Indemnification.
15.1    Intellectual Property Infringement Claims.
(a)    Indemnification Obligation. Each Party (the “Indemnifying Party”) will,
at its expense, defend, indemnify and hold harmless the other Party
(“Indemnified Party”), its Affiliates and its and their officers, directors,
employees, shareholders, agents, and successors (Indemnified Party and each of
the foregoing, collectively, an “Indemnified Related Party”) from and against
any and all damages, costs, and expenses (including reasonable attorneys’ fees,
all amounts that a court or arbitrator finally awards or that Indemnifying Party
agrees to in settlement of any Claim (as defined below) and any and all
reasonable expenses or charges as they are incurred by Indemnified Related Party
in cooperating in the defense), incurred in connection with any third party
claim, action, demand or complaint (a “Claim”) brought against the Indemnified
Related Party by a third party which results or arises from an infringement or
alleged infringement of intellectual property rights related to the Indemnifying
Party’s Product. Indemnified Party will notify Indemnifying Party promptly of
any such Claim action, demand or complaint and will give Indemnifying Party sole
and exclusive authority (including settlement authority), and reasonable
information and assistance for the defense.
(b)    Additional Rights and Obligations. If Indemnifying Party’s Product that
is the subject of an indemnification claim under this Section 15.1(a) (or any
part of it), is held to infringe any third party intellectual property rights
and the use of such Product, as contemplated by this Agreement, is enjoined or
is threatened to be enjoined, Indemnifying Party at its own election and expense
may either: (i) procure for Indemnified Party (or, if applicable, the
Indemnified Related Party) the right to continue use of such Product as
authorized under this Agreement; or (ii) replace or modify the applicable
Product with a version of the Product that is non-infringing and that conforms
to the applicable Documentation. If, despite Indemnifying Party’s commercially
reasonable efforts, neither of the alternatives in this Section 15.1(b) is
available on terms which are commercially feasible within one hundred eighty
(180) days of notice of a Claim, (A) Indemnifying Party will immediately notify
Indemnified Party of its intent to terminate the applicable Product licenses or
resale rights under this Agreement (the “Affected Products”), (B) Indemnified
Party will return, cause all of its Customers to return, and cease selling or
reselling any Affected Products, alone or as part of a Combined Offering and
(C) Indemnifying Party will grant Indemnified Party a credit equal to the
prepaid license or subscription fees for the remainder of the applicable Product
license term. To the extent either Party is unable to meet any ACV or minimum
fees under this Agreement as a result of a Claim, the ACV or

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minimum fees required under this Agreement will be adjusted or waived as
necessary to reflect the non-performance of the Indemnifying Party.
(c)    Combined Offering. Notwithstanding anything to the contrary in this
Agreement, each Party will be responsible for all damages, costs, and expenses,
including reasonable attorneys’ fees, incurred in connection with any Claim,
action, demand or complaint brought against such Party by a third party to the
extent resulting or arising from an infringement or alleged infringement of
intellectual property rights as a result of only the interoperation of each
Party’s Products with the other Party’s Products as part of a Combined Offering.
(d)    Exceptions. The indemnification obligation in Section 15.1 will not apply
to Claims to the extent that such Claims are based on or result from:
(i) modifications made to the Selling Party’s Products by Reselling Party
outside the scope of the results of the collaboration described in this
Agreement without Selling Party’s direction or instruction, provided the
infringement would have been avoided, but for such modification; or (ii) the
combination of the Indemnifying Party’s Products with items not supplied or
provided by Indemnifying Party and not contemplated by the results of the
collaboration described in this Agreement, provided the infringement would have
been avoided, but for combination and provided that there are substantial
non-infringing uses for the Software apart from such combination.
15.2    Breach of Agreement. The Indemnifying Party will, at its expense,
defend, indemnify and hold harmless the Indemnified Party and each other
Indemnified Related Party from and against any and all damages, costs, and
expenses (including reasonable attorneys’ fees, all amounts that a court or
arbitrator finally awards or that Indemnifying Party agrees to in settlement of
any Claim (as defined below) and any and all reasonable expenses or charges as
they are incurred by Indemnified Related Party in cooperating in the defense),
incurred in connection with any Claim brought against an Indemnified Related
Party by a third party which results or arises from (i) any representation or
warranty made by Reselling Party or a Reseller that exceeds the representations
and warranties made by Selling Party in its standard license, or (ii) any breach
by it of any of the representations or warranties in Section 14.
15.3    Process. The Indemnified Party will (a) give the Indemnifying Party
prompt written notice of the applicable Claim and (b) allow the indemnifying
Party to exclusively control the defense thereof and all related negotiations.
The indemnified Party will reasonably cooperate with the Indemnifying Party in
the defense of the Claim and all related negotiations. The Indemnifying Party
will not enter into any stipulated judgment or settlement that purports to bind
the Indemnified Party (or any other indemnified person or entity) without the
indemnified Party’s express written authorization, which will not be
unreasonably withheld or delayed.
15.4    Sole and Exclusive Remedy. The indemnity obligations and terms in
Section 15 represent the sole and exclusive remedy of Indemnified Party and the
entire liability and obligation of indemnifying Party with respect to
infringement or claims of infringement of any intellectual property right by, as
applicable, any PTC Product or Selling Party’s Product or by its distribution,
operation, use or receipt.
16.    Limitation of Liability.

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16.1    TO THE MAXIMUM EXTENT PERMITTED BY LAW, IN NO EVENT WILL EITHER PARTY OR
ITS AFFILIATES BE LIABLE FOR ANY INDIRECT, INCIDENTAL, CONSEQUENTIAL, PUNITIVE,
SPECIAL OR EXEMPLARY DAMAGES ARISING OUT OF OR THAT RELATE IN ANY WAY TO THIS
AGREEMENT OR ITS PERFORMANCE. THIS EXCLUSION WILL APPLY REGARDLESS OF THE LEGAL
THEORY UPON WHICH ANY CLAIM FOR SUCH DAMAGES IS BASED, WHETHER THE PARTIES OR
ANY AFFILIATE HAD BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES, WHETHER SUCH
DAMAGES WERE REASONABLY FORESEEABLE, OR WHETHER APPLICATION OF THE EXCLUSION
CAUSES ANY REMEDY TO FAIL OF ITS ESSENTIAL PURPOSE. IN NO EVENT WILL EITHER
PARTY’S MAXIMUM, CUMULATIVE LIABILITY FOR ALL DAMAGES UNDER THIS AGREEMENT
EXCEED THE GREATER OF (A) THE AMOUNT EQUAL TO THE TOTAL AMOUNT OF FEES PAID OR
PAYABLE BY RA TO PTC AND BY PTC TO RA HEREUNDER IN THE [***] PERIOD IMMEDIATELY
PRECEDING THE EVENT GIVING RISE TO DAMAGES AND (B) [***]. THE EXCLUSIONS,
DISCLAIMERS AND LIMITATIONS IN THIS SECTION 16.1 WILL NOT APPLY TO (A) EITHER
PARTY’S LIABILITY TO THE EXTENT ARISING OUT OF A BREACH BY A PARTY OR ANY OF ITS
AFFILIATES OF ITS CONFIDENTIALITY OBLIGATIONS IN SECTION 17.1, (B) A PARTY’S
INDEMNIFICATION OBLIGATIONS UNDER SECTION 15.1(a) OR (C) USE OR DISTRIBUTION BY
A PARTY OR ANY OF ITS AFFILIATES OF THE OTHER PARTY’S PRODUCTS OR SERVICES OTHER
THAN AS EXPRESSLY PERMITTED BY THIS AGREEMENT.
16.2    THE LIMITATIONS OF LIABILITY STATED IN THIS SECTION 16 ARE INDEPENDENT
OF ANY REMEDIES AND, NOTWITHSTANDING THE FAILURE OF THE ESSENTIAL PURPOSE OF
SUCH REMEDIES, WILL REMAIN IN FULL FORCE AND EFFECT.
17.    Confidential Information; Feedback.
17.1    Confidentiality. Each Party acknowledges that while performing its
obligations under the Agreement it and its Affiliates may have access to the
other Party’s or its Affiliates’ Confidential Information. With respect to all
Confidential Information, the Parties agree as follows:
(a)    The Receiving Party may use the Confidential Information only to exercise
its rights and perform its obligations under the Agreement. The Receiving Party
must use the same care to protect the Disclosing Party’s Confidential
Information as it uses to protect its own Confidential Information. In no event
will the Receiving Party fail to use reasonable care to avoid unauthorized use,
including disclosure, loss, or alteration of the Disclosing Party’s Confidential
Information. Copies the Receiving Party makes of Confidential Information must
contain the same confidential or proprietary notices or legends as the original.
(b)    Either Party may disclose the other Party’s Confidential Information to
its respective employees, Affiliates, agents, contractors and legal
representatives only to the extent they have a need to know and an obligation to
protect the Confidential Information that is at least as restrictive as the
Agreement. The Receiving Party is responsible for compliance with this Agreement
by all persons

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or entities to which it grants access to Confidential Information, and will
advise them of their obligations under this Agreement prior to disclosing the
Confidential Information.
(c)    Upon termination or expiration of this Agreement or upon cessation of
work or written request, the Receiving Party will return or destroy or cause to
be destroyed, at its option, all Confidential Information of the Disclosing
Party, including Confidential Information disclosed under Section 17.1(b) to an
Affiliate, agent, contractor and legal representative. The Receiving Party may
retain only such copies as are reasonably required to comply with applicable law
and document retention requirements and any such copies must be maintained
consistent with the terms of this Agreement. Any destruction will be by
shredding or secure erasure using current, commercially-reasonable methods. Upon
request of the Disclosing Party, the Receiving Party will furnish an officer’s
certificate certifying that the Disclosing Party’s Confidential Information has
been returned or destroyed.
17.2    Terms of Agreement.
(a)    Neither Party nor any of its Affiliates will disclose any of the terms of
this Agreement to any third party without the prior written consent of the other
Party. Notwithstanding the foregoing, either Party and its Affiliates may
disclose such terms to (i) its accountants, advisors and other professional
representatives who have a “need-to-know” solely for the purpose of providing
services to such Party or Affiliate and (ii) existing and potential investors,
lenders and acquirers and the accountants, advisors and other professional
representatives of any of the foregoing; provided, however, that in the case of
this clause (ii) any such recipient is bound by a written agreement (or in the
case of attorneys or other professional advisors, formal ethical duties)
requiring such recipients not to disclose the terms of this Agreement to any
third party and to use such terms only for purposes of evaluating the applicable
investment, loan or acquisition.
(b)    In addition, the terms of this Agreement may be disclosed as otherwise
required pursuant to applicable law, regulation, stock market or stock exchange
rule or rule of a self-regulatory organization (e.g., rules or regulations of
the United States Securities and Exchange Commission, the Nasdaq or the NYSE) or
legal process (including, without limitation, by interrogatory, subpoena,
request for documents, civil investigative demand, formal request from a
regulatory examiner or other similar process); provided that a Party or
Affiliate proposing to make such a disclosure as required by law, rule,
regulation or legal process will, to the extent legally permissible and
practical, (i) inform the other Party a reasonable time prior to such required
disclosure, (ii) provide the other Party with a copy of the text of such
proposed disclosure sufficiently in advance of the proposed disclosure to afford
such other Party a reasonable opportunity to review and comment upon the
proposed disclosure (including, if applicable, the redacted version of this
Agreement) and (iii) if requested, reasonably cooperate in an effort by the
other Party to seek confidential treatment or a protective order for such
disclosure. In the event that confidential treatment or another remedy is not
obtained, the Party proposing to make such disclosure may disclose only such
information which such Party is

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SECURITIES EXCHANGE ACT OF 1934, AS AMENDED

required to be disclosed and to only those persons to whom such Party is
required to receive such information.
17.3    Exception for Legal Process. The Receiving Party may disclose
Confidential Information to the extent required by applicable law, regulation,
stock market or stock exchange rule or rule of a self-regulatory organization
(e.g., rules or regulations of the United States Securities and Exchange
Commission, the Nasdaq or the NYSE) or legal process (including, without
limitation, by interrogatory, subpoena, request for documents, civil
investigative demand, formal request from a regulatory examiner or other similar
process), but, to the extent legally permissible and practical, the Receiving
Party must give the Disclosing Party prompt notice of the required disclosure
(prior to the required disclosure, if possible) and, if requested, reasonably
cooperate with the Disclosing Party in obtaining a protective order.
17.4    Injunctive Relief. Each Party agrees that the wrongful disclosure of
Confidential Information may cause irreparable injury that is inadequately
compensable in monetary damages. Accordingly, either Party may seek injunctive
relief in any court of competent jurisdiction for the breach or threatened
breach of this Section in addition to any other remedies in law or equity, and
the other Party will not raise the defense of an adequate remedy at law.
17.5    Feedback. Neither Party nor its Affiliates will have an obligation to
provide the other Party or its Affiliates with suggestions, comments or other
feedback relating to any product, technology or service of the other Party or
its Affiliates (collectively, “Feedback”). In the event either Party or any of
its Affiliates (collectively, the “Feedback Provider”) provides Feedback to the
other Party (collectively, the “Feedback Receiver”) regarding any Product of the
Feedback Receiver, each of the Parties, as a Feedback Provider and on behalf of
its Affiliates as Feedback Providers, hereby grants to the Feedback Receiver a
worldwide, paid-up, royalty free, transferable, sublicenseable (directly and
indirectly through multiple tiers), perpetual, irrevocable license to use,
incorporate or otherwise commercialize such Feedback, including in the Feedback
Receiver’s products and services for any purpose and without obligation of any
kind. Notwithstanding the foregoing, the foregoing license rights shall not
grant or provide a license (either express or implied) to any patent owned or
controlled by a Feedback Provider. Except for the foregoing license right,
Feedback Provider owns all rights, title, and interest in and to the Feedback it
develops or provides to the Feedback Receiver. Feedback Receiver acknowledges
and agrees that the Feedback is provided by Feedback Provider as-is, without
warranties of any kind, and any Feedback used by Feedback Receiver will be used
at Feedback Receiver’s sole risk and liability.
17.6    Usage Data. Subject to applicable law, each Party acknowledges that the
other Party and its Affiliates may collect and utilize usage data, in aggregated
or other de-identified form, derived from use and performance of their
respective Products and their related products and services under this Agreement
for purposes of internal evaluation of trends, system usage, and other similar
internal purposes and for purposes of improving its products and services. This
provision does not and will not constitute a license of any intellectual
property rights from either Party or its Affiliates to the other Party or its
Affiliates.
17.7    Data Privacy. With respect to Personal Data (as defined below) that one
Party or its Affiliates may provide to the other Party or its Affiliates in
connection with this

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SECURITIES EXCHANGE ACT OF 1934, AS AMENDED

Agreement, the Parties agree that it and each of its Affiliates will comply with
applicable privacy laws, including, but not limited to ensuring that the Party
or its Affiliate transferring Personal Data has legal grounds to share such data
relating to the purpose for which the Personal Data is exchanged. “Personal
Data” shall have the meaning as defined in the EU Regulation (EU) 2016/679
(General Data Protection Regulation). Neither Party considers itself or its
Affiliates to process Personal Data as a “processor” on behalf of the other,
however the Parties further agree to execute any further documentation as may be
required to ensure continued compliance with the applicable law in the event
that the nature of the data processing relationship between or among the Parties
and their respective Affiliates changes.
18.    Term and Termination.
18.1    Term and Renewal. Subject to earlier termination as provided below, this
Agreement will be in effect from and after the Original Effective Date until
September 30, 2021 (the “Term”). Thereafter, the Term may be renewed by mutual
written agreement.
18.2    Termination.
(a)    Termination for Breach of this Agreement. In addition to any other
termination rights provided for in this Agreement, either Party may terminate
this Agreement immediately upon written notice to the other Party in the event
of material breach of this Agreement by the other Party or its Affiliates
(“Cause”) if the defaulting Party or Affiliate fails to cure such breach within
sixty (60) days following notice of such breach from the non-defaulting Party.
Without limitation, the failure to make any payment due under this Agreement
will constitute a material breach of this Agreement (excluding payments that are
the subject of a good faith dispute).
(b)    Special Termination Rights Applicable to [***]. Notwithstanding anything
else in this Agreement to the contrary, in the event of a breach by RA, any
Affiliate of RA, a Sales Agent of RA, or a Customer of RA of any term or
condition in Exhibit G or required by Exhibit G to be included in a Customer
License Agreement or a Sales Agent Agreement with respect to the [***] Software,
PTC may immediately terminate this Agreement without a cure period with notice
to RA solely with respect to the PTC Product known as [***]. In such event, RA
will immediately cease selling, reselling and otherwise distributing such PTC
Product and terminate the Customer licenses for such PTC Product. PTC hereby
agrees that it will make a reasonable effort to obtain a modification of the
requirements described in this Section 18.2(b) from its licensor of certain code
underlying the PTC Product known as [***].
(c)    Termination for Bankruptcy/Dissolution. Either Party may terminate this
Agreement immediately upon written notice in the event the other Party
(i) becomes insolvent, (ii) becomes the subject of proceedings under any law
relating to bankruptcy or the relief of debtors and, in the case of involuntary
proceedings, the petition is not dismissed, stayed, bonded or discharged within
[***] of the commencement of the proceedings or (iii) admits in writing its
inability to pay its debts as they become due (collectively,
“Bankruptcy/Dissolution”).
(d)    Termination for Change of Control. Either Party may terminate this
Agreement in the event of a Change of Control of RA or PTC upon written notice
to the other Party delivered prior to the consummation of the Change of Control,

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SECURITIES EXCHANGE ACT OF 1934, AS AMENDED

with such termination effective upon the later of (i) [***] following delivery
of such written notice and (ii) [***].
(e)    Termination for Prohibited Assignment. RA may terminate this Agreement
[***] upon written notice to PTC in the event of any attempted assignment of
this Agreement by PTC in violation of this Agreement. PTC may terminate this
Agreement [***] upon written notice to RA in the event of any attempted
assignment of this Agreement by RA in violation of this Agreement.
(f)    Termination for Breach of Securities Purchase Agreement. PTC may
terminate this Agreement upon [***] prior written notice to RA in the event of a
material breach by RA of Section 4.1 (Prohibition on Transfers), Section 4.3 (No
Transfers to Company Competitors or Significant Shareholders) or Section 5.3
(Standstill) of the Securities Purchase Agreement if such breach is incapable of
cure or RA otherwise fails to cure such breach within [***] following notice of
such breach from PTC.
18.3    Post-Termination Obligations.
(a)    General. Upon expiration or termination of this Agreement, with or
without Cause, each Party will, and will cause its Affiliates to, immediately,
(i) subject to Section 18.3(b), discontinue advertising, marketing, distributing
or transferring the Combined Offering and cease all use of the Combined Offering
Brand, and (ii) subject to Section 18.3(c), cease all resale of the other
Party’s Products and any materials identifying or referring to the other Party’s
Products. All Customer License Agreements properly granted prior to the
effective date of expiration or termination will survive expiration or
termination and continue according to their terms. Within fifteen days after any
such expiration or termination, each Party will, and will cause its Affiliates
to, return to the other Party or, at such other Party’s request, destroy all
Confidential Information of such other Party and its Affiliates, and at such
other Party’s request, certify in writing such Party’s compliance with this
Section.
(b)    Combined Offering Continuation. Upon expiration or termination of this
Agreement for any reason, each Party and its Affiliates may continue to
distribute the Combined Offering, subject to all terms and conditions of this
Agreement (including payment terms) for up to six (6) months after the
termination/expiration date, after which existing Customers of the Combined
Offering may be renewed for up to an additional four (4) years from the
termination or expiration date. For avoidance of doubt, no subscription (as
renewed) may extend beyond the fourth (4th) anniversary of the effective date of
the expiration or termination of this Agreement. Notwithstanding the foregoing,
if the Agreement is terminated under Section 18.2(a), Section 18.2(c), Section
18.2(e) or Section 18.2(f), only the terminating Party may exercise the rights
set forth in this Section 18.3(b).
(c)    Standard Reseller Agreement. Upon expiration or termination of this
Agreement for any reason, each Party and its Affiliates may resell licenses for
the other Party’s Products for up to three (3) years after the effective date of
the expiration or termination of this Agreement, subject to the standard
reseller terms of the Party that owns the applicable Products. Notwithstanding
the foregoing, if the Agreement is terminated under Section 18.2(a), Section
18.2(c), Section 18.2(e) or Section 18.2(f), only the terminating Party may
exercise the rights set forth in this Section 18.3(c).

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(d)    Support Obligations. Each Party’s and its Affiliates’ support obligations
under the OEM Agreement with respect to its Products distributed in the Combined
Offering will survive for the applicable remaining term of each subscription
license (provided that the fees for such subscription licenses have been and
continue to be paid).
(e)    Financial Commitments. RA’s obligations upon expiration or termination of
this Agreement with respect to the Financial Commitments are set forth on
Exhibit E.
18.4    Termination Damages. Without prejudice to any other remedies either
Party may have in respect of any breach of this Agreement, neither Party will be
liable to the other for damages by reason of the expiration or termination of
this Agreement in accordance with the provisions set forth above.
18.5    Acknowledgment and Waiver. The Parties acknowledge that the provisions
of this Section are essential, fair, and reasonable, and that the occurrence of
any of the events described herein will constitute good, just, and sufficient
cause for the expiration or termination of this Agreement. The Parties further
acknowledge that any amounts spent in the performance of this Agreement will be
spent with the understanding that this Agreement may not be renewed.
Accordingly, each Party hereby waives any claim against the other for loss or
damage of any kind (including damages or other compensation for unjust
enrichment, loss of prospective profits, reimbursement for expenditures or
investments made, or commitments entered into or goodwill), due to failure of
the Parties to renew this Agreement or, upon expiration or termination, to make
a similar agreement.
18.6    Continuing Obligations. The following will survive the expiration or
termination hereof: the provisions of this Section 18.6 and Sections 4.5(a), 11,
13, 14, 15, 16, 17, 18.3, 18.4, and 20.
19.    Compliance With Laws.
19.1    Each Party and its Affiliates will comply with all applicable laws and
regulations of the United States and the territory in which the applicable
products and services under this Agreement are licensed for use (“Territory”),
including, without limitation, the following:
(a)    the U.S. Foreign Corrupt Practices Act of 1977 (15 U.S.C. §§ 78dd-1, et
seq.) as amended (“FCPA”) and other applicable anti-corruption laws, including
the UK Bribery Act and those in the Territory;
(b)    Data Protection Laws applicable in the Territory; and
(c)    the U.S. Export Administration Regulations (15 C.F.R. Parts 730 - 774),
and any other applicable export control laws, rules, regulations or orders.
19.2    With respect to its performance under this Agreement, each Party hereby
represents, warrants and covenants to the other Party that (a) neither it nor
its employees, directors, officers, agents, or Affiliates (collectively,
“Relevant Persons”) has caused nor will cause the other Party or its Affiliates
to be in violation of the FCPA, or any other applicable law or regulation
regarding corruption or bribery; (b) it and its Relevant Persons will not with a
corrupt intent, directly or indirectly, pay, promise or offer to pay, or
authorize the payment of, any money or give any promise or offer to give, or
authorize the giving of anything of value to any person for purposes of
corruptly obtaining or retaining business for or with, or directing business to,
any person; (c) no part of any payment, compensation, reimbursement or fee
received by it pursuant to this Agreement or otherwise will be used directly or
indirectly as a corrupt payment, gratuity, emolument, bribe, kickback, or other

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SECURITIES EXCHANGE ACT OF 1934, AS AMENDED

improper benefit to any person; and (d) neither it nor its Relevant Persons will
directly or indirectly request, agree to receive, or accept a financial or other
advantage from any person.
19.3    Each Party represents, warrants and covenants to the other Party that
neither it, nor any of its employees, directors, officers, agents, or affiliates
are listed on, nor affiliated with, any entity or person that is listed on the
U.S. Commerce Department’s Denied Persons List, Entity List, or Unverified List,
the U.S. State Department’s Nonproliferation Sanctions List, or the U.S.
Treasury Department’s List of Specially Designated Nationals and Blocked Persons
(each a “List”, and collectively the “Restricted Party Lists”). Further, each
Party hereby confirms that it does not have any business relationships with any
person or entity identified on a Restricted Party List. The Restricted Party
Lists can be found at: http://export.gov/ecr/eg_main_023148.asp.
19.4    Neither Party nor its Affiliates will distribute Products to a third
party where it is aware of or has a reason to believe that any Products will be
used for Restricted Activities (defined below), or be re-exported, transferred
or diverted to a person or entity engaged in Restricted Activities. In
furtherance of its obligations, each Party represents, warrants and covenants to
the other Party that, unless express written prior authorization is obtained
from the other Party, it and its Affiliates will not:
(a)    export, directly or indirectly, the other Party’s Products to a country
embargoed under U.S. law, either separately or as part of a system;
(b)    provide in any way the other Party’s Products to a party on a List;
and/or
(c)    provide in any way the other Party’s Products to a third party if it has
reason to believe that they may be used in a Restricted Activity or reexported,
transferred or diverted to a party on a List.
Each Party also agrees that it will provide the other Party with full
information, certifications and other documentation reasonably required by the
other Party to ensure that it has complied with all export restrictions and
requirements imposed by applicable law.
“Restricted Activities” mean: (i) nuclear-related activities (including without
limitation maritime nuclear propulsion projects); (ii) the design, development,
production or stockpiling of missiles; and/or (iii) the design, development,
production or stockpiling of biological or chemical weapons.
20.    General Provisions.
20.1    Affiliate Performance Guarantee. A breach by a Party’s Affiliate of such
Affiliate’s obligations under this Agreement will be deemed a breach of this
Agreement by such Party. Each Party guarantees the performance of the
obligations of its Affiliates under this Agreement.
20.2    Independent Contractors. The relationship of PTC (and its Affiliates)
and RA (and its Affiliates) will be that of independent contractors. There is no
relationship of agency, partnership, joint venture, employment or franchise
between or among the Parties and their respective Affiliates. Neither Party nor
its Affiliates has the authority to bind the other Party or any of its
Affiliates or to incur any obligation on behalf of the other Party or its
Affiliates or to represent itself as the agent of the other Party or its
Affiliates or in any way that might result in confusion as to the fact that the
Parties are separate and distinct

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SECURITIES EXCHANGE ACT OF 1934, AS AMENDED

entities. Without limiting the generality of the foregoing, each Party will not,
and will cause its Affiliates not to, make any representations, warranties or
covenants of any kind on behalf of the other Party or its Affiliates.
20.3    Assignment. Neither Party will assign or transfer this Agreement (or any
of its rights or obligations hereunder) without the prior written consent of the
other Party. Either Party may assign this Agreement without the other Party’s
prior consent to any third party controlling, controlled by or under common
control with the assigning Party. Any purported assignment in violation of this
Section will be null and void and a breach of this Agreement. For purposes of
clarity, a Change of Control of a Party will not constitute an assignment of
this Agreement; however, in such event, each Party may elect to terminate this
Agreement in accordance with Section 13.2(d) or (e), as applicable.
20.4    Amendment. No waiver, alteration, modification, or cancellation of any
of the provisions of this Agreement will be binding unless made in writing and
signed by each of the Parties hereto.
20.5    No Implied Waivers; Interpretation. A failure at any time to require
performance of any provision hereof will in no manner affect a Party’s right at
a later time to enforce such provision. No failure by either Party to take any
action or assert any right hereunder will be deemed to be a waiver of such right
in the event of the continuation or repetition of the circumstances giving rise
to such right. For purposes hereof, “including” means “including without
limitation”. Each Party has had the opportunity to consult with counsel in
connection with the review, drafting and negotiation of this Agreement.
Accordingly, the rule of construction that any ambiguity in this Agreement will
be construed against the drafting Party will not apply.
20.6    Severability. If any provision of this Agreement is held to be invalid
or unenforceable, the remainder of the provisions will remain in full force and
effect. The invalid or unenforceable provision will be modified so as to render
it enforceable while giving effect, as nearly as possible to the original intent
of the Parties.
20.7    Non-Exclusive Remedies. Except as expressly specified in this Agreement
to the contrary, no remedy referred to in this Agreement is intended to be
exclusive, but each will be cumulative and in addition to any other remedy
referred to herein or otherwise available at law, in equity or otherwise.
20.8    Entire Agreement. This Agreement, including all Schedules and Exhibits
attached hereto (which are each hereby incorporated herein), (a) constitutes the
entire understanding and agreement between the Parties with respect to the
subject matter hereof, (b) amends and restates the Original Agreement in its
entirety, and (c) supersedes all other agreements, oral or written, between the
Parties, including all proposals, oral or written, negotiations, conversations,
and discussions between the Parties.
20.9    Notices. Unless specifically set forth otherwise and until either Party
gives notice to the other Party of a change in address, all notices or
communications of any kind made or required to be given pursuant to this
Agreement will be in writing and delivered to:
If to PTC:
PTC Inc.
Attn: General Counsel

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SECURITIES EXCHANGE ACT OF 1934, AS AMENDED

Until 1 February, 2019 - 140 Kendrick Street, Needham MA 02494 USA
After 1 February, 2019 - 121 Seaport Blvd, Boston MA 02210
With a copy (which will not constitute notice) to:
Stephen G. Charkoudian
Goodwin Procter LLP
100 Northern Avenue
Boston, MA 02210

If to RA:
Rockwell Automation, Inc.
Attn: General Counsel
1201 South 2nd Street
Milwaukee, WI 53204

With a copy (which will not constitute notice) to:
Bryan S. Schultz
Foley & Lardner LLP
777 East Wisconsin Avenue
Milwaukee, WI 53202-5306
20.10    Governing Law. This Agreement will be governed by and construed in
accordance with the internal laws of the State of New York, without regard to
principles of conflicts of laws. Each of the Parties hereby irrevocably and
unconditionally consents to submit to the sole and exclusive jurisdiction of the
state and federal courts located in New York County in the State of New York for
any litigation among the Parties hereto arising out of or relating to this
Agreement. The provisions of the United Nations Convention on Contracts for the
International Sale of Goods are hereby excluded and will not apply to this
Agreement.
20.11    Multiple Counterparts. This Agreement may be executed simultaneously in
two or more counterparts, each one of which will be deemed an original, but all
of which will constitute one and the same instrument.
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SECURITIES ACT OF 1933, AS AMENDED

IN WITNESS WHEREOF, the undersigned Parties have executed this Agreement as of
the date first set forth above.
PTC INC.
[s] James E. Heppelmann    
Signature of Authorized Representative
James E. Heppelmann    
Name
President and CEO    
Title
ROCKWELL AUTOMATIION, INC.
/s/ Blake Moret    
Signature of Authorized Representative
Blake Moret    
Name
President and CEO    
Title

[Signature page to Amended and Restated Strategic Alliance Agreement]
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SECURITIES ACT OF 1933, AS AMENDED

EXHIBIT A
PRODUCT EXHIBIT
PTC Products
•
ThingWorx, Vuforia, and ThingWorx Industrial Connectivity products

For clarity, ThingWorx Industrial Connectivity products are sometimes also
referred to as Kepware, but RA is not authorized to distribute products under
that branding under this Agreement.
ThingWorx and Vuforia are PTC Development Platform Products.
RA Products
•
MES, FactoryTalk and FactoryTalkAnalytics platforms, applications, solutions and
services

Exhibit A; Page 1
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SECURITIES ACT OF 1933, AS AMENDED

EXHIBIT B
ADDITIONAL TERMS AND COVENANTS
1.    Restricted Companies.
“PTC Restricted Companies” means all businesses and divisions of the following
companies, to the extent those businesses and divisions compete with RA and its
Affiliates:
•
[***]

•
[***]

•
[***]

•
[***]

•
[***]

•
[***]

•
[***]

•
[***]

•
[***]

•
[***]

•
[***]

•
[***]

•
[***]

•
[***]

•
[***]

•
[***]

•
[***]

•
[***] (provided that, at the time that its existing agreements concerning the
license of [***] to [***] for internal use is subject to renewal, [***] may
provide [***] with the right to resell the number of licenses to the [***] equal
to (a) the number of licenses that remain unused by [***] at the time of the
expiration of the existing agreement less (b) the number of licenses sold in
connection with the renewal agreement with [***].)

•
the subsidiaries of each of the foregoing

“RA Restricted Companies” means all businesses and divisions of the following
companies, to the extent those businesses and divisions compete with PTC and its
Affiliates:
•
[***]

•
[***]

•
[***]

•
[***]

•
[***]

•
[***]

•
[***]

•
[***]

•
[***]

•
[***]

•
[***]

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•
[***]

•
[***]

•
the subsidiaries of each of the foregoing

2.    Restrictions on [***]’s Distribution of [***] Products.
Technology Purchase Agreement, dated as of [***], between [***] and [***]
Technology Purchase Agreement, dated as of [***], among [***],[***],[***] and
[***]
The restrictions set forth applicable to [***] in the agreements above are the
same restrictions as applicable to [***]. To [***]’s knowledge, the restrictions
set forth in the agreements do not substantially impact [***]’s rights under
this Agreement, and if any substantial impact does arise, the Parties will work
in good faith to resolve the substantial issue.
3.    Restrictions on [***]’s Distribution of [***] Products.
None
4.    Opportunity Registration Process.
In order to register an opportunity to sell or license the Combined Offering or
PTC Products, RA must submit a specific sales opportunity (an “Opportunity”) to
PTC for proposed registration status by email to the email address PTC provides
to RA for opportunity registration purposes. Notifying PTC of an Opportunity
through any other means will not constitute an effective attempt to register the
Opportunity under the terms of this Agreement.
PTC may, in its reasonable discretion, approve or deny the registration of any
Opportunities using the following general principles.
1.
The details of the Opportunity (i.e., anticipated deal size, products involved,
division of the Customer, relevant geography, etc.) must be specified by RA in
the request for registration. An Opportunity will likely be rejected if the
registration form is not sufficiently detailed. Without limiting the foregoing,
attempting to register customers/accounts generally is not permitted.

2.
If PTC or PTC Affiliate or reseller or distributor has engaged with the customer
on, and actively worked, the opportunity, then PTC is likely to reject it.

3.
If the Opportunity is not in the Factory SCO or Factory SCP setting, PTC will
likely reject the proposed registration.

4.
If PTC reasonably believes, after consultation with RA, that RA does not have
adequate sales coverage or adequate relationships to successfully sell that
Opportunity.

5.
If PTC has other reasonable grounds for rejecting the Opportunity

Exhibit B; Page 2
ACTIVE/96105181.2

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TREATMENT HAS BEEN REQUESTED. ALL SUCH OMITTED MATERIAL HAS BEEN FILED WITH THE
SECURITIES AND EXCHANGE COMMISSION PURSUANT TO RULE 24b-2 PROMULGATED UNDER THE
SECURITIES EXCHANGE ACT OF 1934, AS AMENDED

PTC will use reasonable efforts to respond to a request to register an
Opportunity within five (5) business days of the date that RA submits it for
registration and agrees it will consider each registration request in good
faith. In communicating its decision in the event of a rejection, PTC will
inform RA why PTC is rejecting the proposed registration. In the event an
Opportunity is rejected, RA may appeal such rejection to the Governance Team.
Every deal registration that is accepted by PTC will have an expiration date,
which will be one hundred and eighty (180) days from the date that PTC
communicates its acceptance of the registration to RA (or such other period as
PTC specifies when it accepts the registration). Thereafter, unless PTC extends
the registration, the applicable Opportunity will be deemed not to be registered
any longer.
During the term of each deal registration, RA and its Affiliates will have the
exclusive right (vis-a-vis PTC direct sales) to the applicable Opportunity.
5.    Initial Governance Team Members
RA:
•
Executive: [***] and [***]

•
Business: [***]

•
Technology: [***]

PTC:
•
Executive: [***] and [***]

•
Business: [***]

•
Technology: [***]

6.    Exclusive Territory
The following account selection process will be used to determine the Exclusive
Territory of RA and its Affiliates. In all cases, exclusivity applies to Factory
SCO use cases only and determinations will be made in good faith. Except as
specified, all other accounts will not be exclusive.
For purposes of this Section, a “Substantial Business Relationship” shall mean,
in respect of the customer at hand, either (a) the applicable Party and its
Affiliates have made sales of more than [***] to such customer in the previous
12-month period or (b) such customer already has standardized on an offering of
such Party .
List of [***]
A.
RA will provide PTC with a list of proposed companies whose primary use case is
in the area of Factory SCO. The list will be reviewed by a joint steering
committee comprised of an equal number of members from each Party. From this
review, a final list of Factory SCO customers (not to exceed [***] accounts)
will be selected. PTC may reject a company’s inclusion on the list because PTC
already has a Substantial Business Relationship with that customer.

Exhibit B; Page 3
ACTIVE/96105181.2

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TREATMENT HAS BEEN REQUESTED. ALL SUCH OMITTED MATERIAL HAS BEEN FILED WITH THE
SECURITIES AND EXCHANGE COMMISSION PURSUANT TO RULE 24b-2 PROMULGATED UNDER THE
SECURITIES EXCHANGE ACT OF 1934, AS AMENDED

B.
Unless a significant opportunity requires a special intermittent review, the
above-described process will be completed on a twice a year basis at which point
accounts can be exchanged on the list (but in no event will the number exceed
[***] unless the Parties mutually agree in writing). For the sake of clarity,
each affiliate of a company that has different businesses will be treated as
different companies in calculating the [***] companies.

Industry-Specific Instances
In addition to the companies to be identified and listed above, for companies
that meet all of the following criteria set forth below, RA and its Affiliates
will have exclusivity. RA will notify PTC of what companies meet these criteria
so that PTC can notify its direct sales force not to sell the PTC Products to
such companies. These accounts will not count against the [***] named accounts
on the RA exclusive list referenced above.
A.
The company’s business(es) must be entirely in one or more of the following
industries, or the company must have a business or division whose business is
entirely in one or more of the following industries (in which case only that
business/division will qualify):

•
Drug/pharmaceutical companies (but not including medical devices);

•
Metals, mining and cement;

•
Oil, gas and chemical ;

•
Consumer package goods, including food, beverage, home and personal care
companies; and

•
North America automotive OEMs.

B.
The company must be an end user company. “End User Companies” will be defined as
companies that operate in the end user environment or setting but does not
include the factory where the equipment and/or tools for use in the end user
environment/setting are manufactured. For example, without limitation,

•
In the drug setting, the drug manufacturer itself would be an End User Company,
whereas a company making equipment for use in drug manufacturing would not be an
End User Company;

•
In the mining setting, the operator of a mine would be an End User Company,
whereas the manufacturer of equipment for use by a mine operator would not be an
End User Company;

•
In the oil and gas setting, the operator of the oil platform would be an End
User Company, whereas the manufacturer of drilling equipment would not be End
User Company; and,

•
In the consumer product goods setting, the food manufacturer would be an End
User Company, whereas the manufacturer of equipment for use in food
manufacturing would not be an End User Company.

C.
The company must already have a Substantial Business Relationship with RA or its
Affiliates related to RA hardware at that time.

Exhibit B; Page 4
ACTIVE/96105181.2

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TREATMENT HAS BEEN REQUESTED. ALL SUCH OMITTED MATERIAL HAS BEEN FILED WITH THE
SECURITIES AND EXCHANGE COMMISSION PURSUANT TO RULE 24b-2 PROMULGATED UNDER THE
SECURITIES EXCHANGE ACT OF 1934, AS AMENDED

D.
The company must also not already have a substantial ThingWorx footprint at such
time.

[***]
In addition, all [***]-headquartered customers (not including [***]) will be
exclusive to RA and its Affiliates for Factory SCO use cases for their
[***]-based operations. For the sake of clarity, sales by PTC to such customers
for use outside of such companies’ [***] operations will not be precluded.
[***]
In addition to the companies to be identified and listed above, for companies
that are headquartered in [***] and that meet all of the following criteria in A
and B (below), RA and its Affiliates will have exclusivity for Factory SCO use
cases for their [***]-based operations. RA will notify PTC of what companies
meet these criteria so that PTC can notify its direct sales force not to sell
the PTC Products to such companies. These accounts will not count against the
[***] named accounts on the RA exclusive list referenced above.
A.
The company must already have a Substantial Business Relationship with RA or its
Affiliates related to RA hardware at that time.

B.
The company must also not already have a substantial ThingWorx footprint at such
time.

Exceptions to Exclusive Territory
RA or its Affiliates will be the contracting party for companies in the
Exclusive Territory unless the Governance Team agrees otherwise. Accordingly and
in that regard, the Parties acknowledge that the following factors may be
considered by the Governance Team: (i) RA or its Affiliates does not have sales
capacity in a part of the applicable Exclusive Territory in order to effectively
cover the account; or (ii) the Customer desires not to purchase the PTC Products
from RA or its Affiliates but to purchase from PTC instead. If the Governance
Team agrees that PTC will be the contracting party with respect to a specific
opportunity, such sales made by PTC under subsection (ii) above will be deemed
made by RA and computed as if RA made the sale for purposes of calculating New
ACV under this Agreement.

Exhibit B; Page 5
ACTIVE/96105181.2

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TREATMENT HAS BEEN REQUESTED. ALL SUCH OMITTED MATERIAL HAS BEEN FILED WITH THE
SECURITIES AND EXCHANGE COMMISSION PURSUANT TO RULE 406 PROMULGATED UNDER THE
SECURITIES ACT OF 1933, AS AMENDED

EXHIBIT C
OEM TERMS EXHIBIT

These Mutual OEM Terms and the attached Schedules are collectively referred to
as the “OEM Agreement”.
RECITALS
WHEREAS, the Parties are entering into that certain Strategic Alliance Agreement
(the “Strategic Alliance Agreement”) to which this OEM Agreement is attached as
Exhibit C;
WHEREAS, to facilitate the business objectives of the Strategic Alliance
Agreement, the Parties wish to enter into this OEM Agreement to provide each
Party with certain resale rights with respect to the other Party’s Products for
distribution under its own license conditions (as set forth herein).
NOW, THEREFORE, in consideration of the foregoing and the respective
representations, warranties, covenants and agreements set forth below, the
receipt and sufficiency of which are hereby acknowledged, the Parties agree as
follows.
OEM AGREEMENT
1.    Definitions. In addition to terms defined in the Strategic Alliance
Agreement and on first use in this OEM Agreement, the terms set forth in this
Section 1 (Definitions) will have the meanings set forth below:
1.1    “Application(s)” means the executable version of a computer program and
user interface that are created using the Development Tools of PTC Products and
completed to deliver (a) a Customer-specific use case, or (b) a vertical
market-specific use case, or (c) a specific internal use case of a Party or an
Affiliate of a Party. Applications typically include Distributable Software.
1.2    “Asset” means a sensor, device, machine, system, web service, thing, etc.
that is modeled (represented) and/or registered as an asset (or “device” or
“thing” within the software) or any separately defined part of the foregoing if
it is being treated as a separate asset within the applicable Product. For
example, without limitation, an asset could be a medical analyzer, a car, a
toothbrush, another computer system, weather service, a helicopter (and/or a
helicopter engine, if that engine is modeled or registered as a separate asset
in the applicable PTC Product).
1.3    “Combined Offering” means one or more products, marketed and licensed
under the Combined Offering Brand, each of which is comprised of one or more RA
Product(s) that is distributed with one or more PTC Product(s), including all
Updates.
1.4    “Customer License Agreement” means a Customer license agreement created
by the Product Selling Party for use by Product Selling Party or Sales Agent in
the distribution of the Combined Offering, which license agreement may be
accepted in either “shrink-wrapped” form or an electronic equivalent which
permits the Customer to view and indicate agreement with the license terms prior
to paying for the license. To the extent any proposed modified terms for an
individual

Exhibit C; Page 1
ACTIVE/96105181.2

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TREATMENT HAS BEEN REQUESTED. ALL SUCH OMITTED MATERIAL HAS BEEN FILED WITH THE
SECURITIES AND EXCHANGE COMMISSION PURSUANT TO RULE 24b-2 PROMULGATED UNDER THE
SECURITIES EXCHANGE ACT OF 1934, AS AMENDED

Customer’s License differ from then the standard, current form of the Customer
License Agreement, the Product Originating Party will cooperate with the Product
Selling Party and will reasonably approve of all such modified terms.
1.5    “Development Tools” means PTC’s development tools and related software,
that are made generally available by PTC to its direct customers of the PTC
Products, and Updates thereto, for use in connection with development of agents
and Applications for use with the PTC Products, and which are provided or made
available to RA and its Affiliates under this OEM Agreement, and Updates
thereto.
1.6    “Originating Party Product(s)” means the PTC Product(s) or the RA
Product(s), as the context requires.
1.7    “Product Originating Party” means the Party whose Originating Party
Product(s) are sold by the other Party as part of the Combined Offering under
this OEM Agreement.
1.8    “Product Selling Party” means the Party and/or its Affiliate(s) that
sells the other Party’s Product(s) as part of the Combined Offering under this
OEM Agreement.
1.9    “PTC Distributable Software” means the PTC Product Agents and components
and files included in Applications or otherwise generated by use of the
Development Tools that are designed to be distributed on or with Assets for use
at the location of Registered Assets in accordance with the applicable
Documentation, and Updates thereto.
1.10    “PTC Product Agents” means the agent software components and Updates
thereto that PTC makes generally available to its customers and users, and which
are provided or made available to RA under this OEM Agreement and intended to be
delivered to Customers or Users for installation and use on Registered Assets or
at the location of Registered Assets.
1.11    “RA Components” means RA’s hardware, software, or hosting services that
are part of a Combined Offering.
1.12    “RA Distributable Software” means the software components and Updates
thereto that RA or its Affiliates makes generally available to its customers and
users, and which are provided or made available to PTC under this OEM Agreement
and intended to be delivered to Customers or Users for installation and use on
RA products or at the location of RA products.
1.13    “Registered Asset” means the total quantity of assets represented by a
unique ID and registered within the PTC Product known as the ThingWorx Platform
that are associated with Assets. Registered assets reflected in the PTC Product
known as the ThingWorx Platform that are associated only with communication
devices (such as SIMs and wireless edge devices used solely for enabling
communication with a Customer’s Assets) are not counted towards the total
permissible number of Registered Assets. Registered Assets are measured monthly
and usage is based on the peak number of Registered Assets during the month.
1.14    “Sales Agent” means a member of Product Selling Party’s standard
distribution channels that (a) is appointed by Product Selling Party to exercise
the rights granted to Product Selling Party by Product Originating Party
pursuant to Section 2 and (b) with respect to which the requirements of
Section 2.3 have been met.
1.15    “Sales Agent Agreement” means a reseller agreement for use by Product
Selling Party in the redistribution of a Combined Offering by a Sales Agent,
which agreement must be in written form and signed by the Sales Agent.
1.16    “Specifications” means the functional specifications of the Originating
Party Products set forth in the Documentation.
1.17    “Sublicensees” means Customers and/or Sales Agents, as applicable.

Exhibit C; Page 2
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TREATMENT HAS BEEN REQUESTED. ALL SUCH OMITTED MATERIAL HAS BEEN FILED WITH THE
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SECURITIES EXCHANGE ACT OF 1934, AS AMENDED

1.18    “Support” means the provision of support services and technical support
with respect to the Products, as the case may be, with responsibility for first
line and second tier support.
1.19    “User” means any individual authorized by a Customer (including such
Customer’s employees, customers and/or subcontractors) to utilize the Combined
Offering for its internal business purposes, and not for further resale or
distribution.
2.    License and Restrictions.
2.1    Grant of License. Subject to the terms and conditions of the Strategic
Alliance    Agreement and this OEM Agreement, each Product Originating Party
hereby grants to each Product Selling Party, and each Product Selling Party
hereby accepts (in the case of each of PTC and RA as a Product Selling Party, on
its behalf and on behalf of its Affiliates), a non-exclusive (except as set
forth in the Strategic Alliance Agreement), non-transferable (except as set
forth herein), non-assignable (except as set forth in the Strategic Alliance
Agreement), non-sublicensable (except as set forth in this Section 2.1 and
Section 2.3), fee-bearing license as follows:
(a)Distribution License for Originating Party Products - solely pursuant to the
sublicensing terms described in Section 2.1(c) and/or Section 2.1(d) below, to
market install, configure, implement, service, support and distribute the
Originating Party Products only as part of a Combined Offering and, in the case
of RA and its Affiliates, only for Factory SCO and Factory SCP use cases;
(b)Modify and Distribute Documentation - to reproduce, modify, and use for
purposes of training and support, the Documentation supplied by Product
Originating Party, and distribute the modified Documentation as an embedded or
bundled component of the applicable Combined Offering, solely for use with the
Combined Offering or Application of Product Selling Party, and in the case of RA
and its Affiliates, solely in the Factory SCO and Factory SCP settings;
(c)Customer Sublicenses - to grant to Customers sublicenses for use of the
Originating Party Products as part of a Combined Offering, in the case of RA and
its Affiliates solely in the Factory SCO and Factory SCP settings;
(d)Sales Agent Sublicenses - to grant to Sales Agents sublicenses for
redistribution of the Originating Party Products to Customers as part of a
Combined Offering, in the case of RA and its Affiliates solely in the Factory
SCO and Factory SCP settings; and
(e)Sales Enablement License - to use the Originating Party Products for purposes
of Sales Enablement.
2.2    Additional Licenses by PTC to RA. Subject to the terms and conditions of
the Strategic Alliance Agreement and this OEM Agreement, PTC hereby grants to RA
and its Affiliates, and RA hereby accepts on its behalf and on behalf of its
Affiliates, a non-exclusive (except as set forth in the Strategic Alliance
Agreement), non-transferable (except as set forth herein), non-assignable
(except as set forth in the Strategic Alliance Agreement), non-sublicensable
(except as set forth in this Section 2.2 and Section 2.3), fee-bearing license
as follows:
(a)    Use License - to internally install and use the PTC Products designated
on Exhibit A to the Strategic Alliance Agreement as a “PTC Development Platform
Product”, solely for the purpose of (i) internally developing, testing and
supporting Applications of RA and RA Components, and (ii) training Sales Agents
of RA and its Affiliates; and
(b)    License for Distributable Software - to (i) reproduce, install, and
distribute copies of the Distributable Software solely in the Factory SCO and
Factory SCP settings, for use only with a Combined Offering or Application of
RA, through multiple tiers of

Exhibit C; Page 3
ACTIVE/96105181.2

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TREATMENT HAS BEEN REQUESTED. ALL SUCH OMITTED MATERIAL HAS BEEN FILED WITH THE
SECURITIES AND EXCHANGE COMMISSION PURSUANT TO RULE 24b-2 PROMULGATED UNDER THE
SECURITIES EXCHANGE ACT OF 1934, AS AMENDED

distribution to Asset end users, in each case solely for installation and use by
a Customer and/or Asset end user in connection with the applicable Combined
Offering or Application of RA or its Affiliate; (ii) grant to Sales Agents
sublicenses for redistribution of the Distributable Software, solely for
internal business purposes, only in the Factory SCO and Factory SCP settings,
and in the form of a Sales Agent Agreement in accordance with Section 2.3; and
(iii) grant to Customers sublicenses for use of the Distributable Software,
solely for internal business purposes, only in the Factory SCO and Factory SCP,
in the form of a Customer License Agreement in accordance with Section 2.3.
2.3    Customer License Agreements and Sales Agent Agreements. Product Selling
Party agrees that Customers will be permitted to use Originating Party Products
only as part of a Combined Offering under a Customer License Agreement, and
Sales Agents will only be permitted to redistribute Originating Party Products
under a Sales Agent Agreement, such agreements to be preapproved by Product
Originating Party, and in each case that, at a minimum and unless otherwise
agreed to by the Parties, include contractual provisions that:
(a)    with respect to Customers, grant the Customer the non-transferable,
non-sublicenseable right to use the applicable Originating Party Product
according to the terms set forth in this Section 2.3, solely for the Customer’s
internal business purposes and only as distributed with the Combined Offering;
or
(b)    with respect to Sales Agents, (i) grant the Sales Agent the
non-transferable right to (A) market and distribute the applicable Originating
Party Product according to the terms set forth in this Section 2.3 and only as
distributed with the Combined Offering, and (B) grant sublicenses to Customers
only for their use of the Combined Offering consistent with the terms of this
Section 2.3 as applicable to Customers and (ii) require strict compliance with
all applicable laws and regulations, including without limitation the FCPA; and
(c)    with respect to Sublicensees, (i) prohibit the removal of any copyright
or other proprietary notices; (ii) prohibit causing or permitting the reverse
engineering, disassembly or decompilation of the applicable Originating Party
Product portion of the Combined Offering (or the Combined Offering as a whole);
(iii) prohibit title to the applicable Originating Party Product portion of the
Combined Offering (or the Combined Offering as a whole) from passing to the
Sublicensee; (iv) disclaim Product Originating Party’s liability to the
Sublicensee for damages, whether direct or indirect, incidental or consequential
or for loss of profits, arising in connection with the Customer License
Agreement or Sales Agent Agreement, as applicable; and (v) state that Product
Originating Party disclaims any warranty of any kind directly to the Sublicensee
with respect to the applicable Originating Party Product, including any warranty
of performance, title, merchantability, fitness for a particular purpose and
non-infringement.
(d)    As between Product Selling Party and Product Originating Party, Product
Selling Party is responsible for enforcing Customer License Agreements and Sales
Agent Agreements and for any failure to enforce the Customer License Agreements
and Sales Agent Agreements. If either Party chooses not to enforce the terms of
the Customer License Agreement, and if requested by the other Party, the Product
Selling Party will use reasonable efforts to assign to the Product Originating
Party its, or the applicable Sales Agent, rights under the applicable Customer
License Agreements and Sales Agent Agreements to the extent necessary to permit
the Product Originating Party to enforce the terms and conditions under the
Customer License Agreements and Sales Agent Agreements applicable to the

Exhibit C; Page 4
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TREATMENT HAS BEEN REQUESTED. ALL SUCH OMITTED MATERIAL HAS BEEN FILED WITH THE
SECURITIES AND EXCHANGE COMMISSION PURSUANT TO RULE 24b-2 PROMULGATED UNDER THE
SECURITIES EXCHANGE ACT OF 1934, AS AMENDED

applicable Product, and to take corrective action on its own behalf to remedy
such breach and to seek such equitable relief on its own behalf.
2.4    Reservations; Restrictions.
(a)    Retained Rights. As between the Parties and subject to the licenses in
this OEM Agreement, PTC owns all rights in the PTC Products, including all PTC
Distributable Software, and RA owns all rights in the RA Products, including all
RA Distributable Software, provided to PTC, including in either case all
Updates, upgrades, modules, add-ons, modifications or improvements to or
derivative works. Each Party retains all rights, titles, and interests in and to
its respective technology and intellectual property, including the intellectual
property rights in its trademarks, products, services, and documentation, and
hereby reserves all rights not expressly granted in this OEM Agreement or the
Strategic Alliance Agreement. Except as set forth herein, neither Party will
attempt to or knowingly permit or encourage others to, and each Party will cause
its Affiliates not to, attempt to alter, reverse engineer, decompile,
disassemble or otherwise attempt to derive the source code of the other Party’s
materials, except to the extent that the restrictions in this sentence are
expressly precluded by applicable laws. Taking any of these actions is a
material breach of this OEM Agreement.
(b)    Ownership of Applications and Distributable Software. Subject to the
terms and conditions of the Strategic Alliance Agreement, each Party and its
Affiliates will own all rights, title and interest to any Applications developed
by such Party or Affiliate, including all Updates, upgrades, modules, add-ons,
modifications or improvements to or derivative works thereof. Notwithstanding
the foregoing, PTC will own all of the PTC Distributable Software incorporated
into such Application. Similarly, to the extent PTC or its Affiliates develops
any applications based on RA software, RA will own all of the RA Distributable
Software incorporated into such application.
(c)    License Restrictions. Without limitation, Product Selling Party will not,
directly or indirectly: (i) use any Originating Party Product for Product
Selling Party’s internal business operations as part of a hosted service or
otherwise outside the scope of the license granted in Section 2.1; (ii) modify,
translate, copy, reproduce, reverse engineer, decompile, disassemble or
otherwise attempt to derive the source code of any Originating Party Product, or
remove any copyright or other proprietary notices of any Originating Party
Product or related Documentation; or (iii) solicit sales of, sell, distribute,
sublicense or otherwise transfer any Originating Party Product (A) to any person
or entity that is not a Customer or Sales Agent, or (B) other than pursuant to a
Customer License or Sales Agent Agreement. Product Selling Party will be fully
responsible to Product Originating Party and its licensors for compliance by
Product Selling Party’s employees, agents and consultants with the foregoing
restrictions and all other terms and conditions hereof. Notwithstanding anything
contained herein, all transfers, including all transfers by Product Selling
Party to Customers, of any Originating Party Product are by way of license only,
and not sale. Nothing herein will affect any sale or transfer of title to such
Originating Party Products to Product Selling Party or any third party.
(d)    Open Source Restrictions. Product Selling Party will not incorporate,
link, distribute or use any third party software or code in conjunction with any
Originating Party Product in such a way that: (i) creates, purports to create or
has the potential to create, obligations with respect to any Originating Party
Product or other software owned by or

Exhibit C; Page 5
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TREATMENT HAS BEEN REQUESTED. ALL SUCH OMITTED MATERIAL HAS BEEN FILED WITH THE
SECURITIES AND EXCHANGE COMMISSION PURSUANT TO RULE 24b-2 PROMULGATED UNDER THE
SECURITIES EXCHANGE ACT OF 1934, AS AMENDED

licensed to Product Originating Party, including without limitation the
distribution or disclosure of any source code; or (ii) grants, purports to
grant, or has the potential to grant to any third party any rights to or
immunities under any intellectual property rights or proprietary rights of
Product Originating Party or its Affiliates, including without limitation as
such rights exist in or relate to any Originating Party Product. Without
limiting the generality of the foregoing, Product Selling Party will not
incorporate, link, distribute or use (i) any Originating Party Product or any
other software provided by Product Originating Party, nor (ii) any software,
products, documentation, content or other materials developed using any
Originating Party Product, with any code or software licensed under any version
of the GNU General Public License (“GPL”), Affero General Public License
(“AGPL”), Lesser General Public License (“LGPL”), European Union Public License
(“EUPL”), Apple Public Source License (“APSL”), Common Development and
Distribution License (“CDDL”), IBM Public License (“IPL”), Eclipse Public
License (“EPL”), Mozilla Public License (“MPL”), or any other open source
license, in any manner that could cause or could be interpreted or asserted to
cause any Originating Party Product or other software provided by Product
Originating Party (or any modifications thereto) to become subject to the terms
of the GPL, AGPL, LGPL, EUPL, APSL, CDDL, IPL, EPL, MPL, or such other open
source license.
(e)    Quality Control Requirements. Each Party acknowledges the other Party’s
exclusive ownership of the other Party’s Trademarks and that use by either Party
or its Affiliates of any of the other Party’s Trademarks, including any
resulting goodwill, will inure to the sole benefit of the Party that owns such
Trademarks. Neither Party will knowingly do or permit to be done, and will cause
its Affiliates not to do or cause to be done, any act or thing inconsistent with
such ownership and will not acquire or claim or assist third parties in
acquiring or claiming any title in or to any of the other Party’s Trademarks,
including by virtue of the Strategic Alliance Agreement, this OEM Agreement, or
through either Party’s use of the other Party’s Trademarks. Neither Party will
directly or indirectly, and will cause its Affiliates not to directly or
indirectly, undertake any action that in any manner might question, contest,
challenge, infringe or impair the validity, enforceability, scope of rights or
title of the other Party in any of the other Party’s Trademarks at any time
during the term of the Strategic Alliance Agreement. Each Party agrees that
(a) all Combined Offerings identified by any of the other Party’s Trademarks
will be at least equal in quality to the mutually agreed specifications
therefore (the “Quality Standard”) and (b) it will maintain, and will cause its
Affiliates maintain, procedures to assure the consistent quality of all Combined
Offerings bearing or containing the other Party’s Trademarks. Each Party will
have the right to audit and inspect, upon advance written notice, at the
inspecting Party’s sole expense, and during regular business hours, the use by
the other Party and its Affiliates of its Trademarks licensed hereunder and all
Combined Offerings identified by any of its Trademarks
(f)Registered Asset Requirements. Where RA or an Affiliate of RA is Product
Selling Party, RA will, and will cause its Affiliates to, require that any Asset
used with the Combined Offering that includes the PTC Product known as ThingWorx
be a Registered Asset, and will prohibit Customers and Users from using Assets
with such Combined Offering in a manner that intends to mask the unique
identifier for any Asset or otherwise

Exhibit C; Page 6
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SECURITIES EXCHANGE ACT OF 1934, AS AMENDED

to circumvent the per Asset payment obligations, in each case, by including such
requirement and restriction in each Customer License Agreement.
2.5    Term of Licenses. Product Selling Party and its Sales Agents may sell
Subscription Licenses to the Combined Offering, with a maximum license term of
three (3) years unless otherwise agreed to the Parties.
2.6    Licensing Basis. Unless otherwise agreed to by the Parties, the PTC
Products licensed as part of the Combined Offering will be licensed using the
licensing basis (e.g., per user, per asset) as specified at
https://www.ptc.com/en/documents/legal-agreements; provided that, after the
reasonable request of PTC due to a change in such documentation, RA will license
the PTC Products to Customers on terms that provide that the Customers cannot
effect an early termination of the license without cause.
3.    Maintenance Services.
3.1    The Parties agree that, notwithstanding anything in this OEM Agreement,
Product Selling Party will provide first line Support to all Customers of the
Combined Offering, and Product Originating Party will provide second tier
Support to Product Selling Party. Generally, first line Support means that
Product Selling Party will interface with the Customers and before escalating an
issue, will have a technical Support personnel who is properly trained in
providing Support for the Originating Party Product(s) to trouble-shoot the
issue and attempt to achieve a workaround. If a workaround is not possible after
diligent efforts, Product Selling Party may contact Product Originating Party
for second line Support, which typically will involve Product Originating Party
development personnel using diligence efforts to create a bug fix or other
solution to the Customer’s problem. The Product Originating Party’s Support
obligations will include providing the Product Selling Party with Updates as
Product Originating Party makes such Updates generally available, and the
additional maintenance obligations set forth on Schedule A.
4.    OEM Warranties.
4.1    Warranty.
(a)    Warranty. Each Product Originating Party warrants to Product Selling
Party that Product Originating Party is authorized to grant the license(s)
granted by it under this OEM Agreement and that, subject to the remainder of
this Section 4.1, the Originating Party Products will be free from Errors during
the Warranty Period. “Warranty Period” means: (a) for Perpetual Licenses, the
ninety day period commencing on the date Product Originating Party makes the
Originating Party Product available to Product Selling Party or Sublicensee, and
(b) for Subscription Licenses, the term of the subscription. Product Originating
Party will have no warranty obligations hereunder with respect to any (i) Errors
attributable to the use of an Originating Party Product in an application or
environment for which it was not designed or contemplated, or (ii) Errors
attributable to any modifications or customizations of an Originating Party
Product not made by or on behalf of Product Originating Party. Product
Originating Party’s issuance of an Update will not re-start a Warranty Period
that has expired.
(b)    Remedy. Product Originating Party’s and its licensors’ entire liability
and Product Selling Party’s exclusive remedy for any breach by Product
Originating Party of the warranty given in this Section 4.1 will be, at Product
Originating Party’s sole discretion, either to (a) replace the Originating Party
Product or (b) use diligent efforts to repair the Error. Product Originating
Party’s obligations set forth in the preceding sentence will apply only if
notice of the Error is received by Product Originating Party within the Warranty

Exhibit C; Page 7
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SECURITIES EXCHANGE ACT OF 1934, AS AMENDED

Period and Product Selling Party supplies such additional information regarding
the Error as Product Originating Party may reasonably request. If Product
Originating Party does not replace the applicable Originating Party Product
and/or does not repair the Error (either by providing a bug fix, a workaround or
otherwise) within a reasonable time after notice of the Error and associated
information from Product Selling Party is received by Product Originating Party,
Product Originating Party will provide a refund of the prepaid unused license
fees paid by Product Selling Party for the applicable Originating Party Product
containing the Error, upon return of such Originating Party Product and any
copies thereof.
(c)    Disclaimer. EXCEPT AS EXPRESSLY STATED IN THIS OEM AGREEMENT AND THE
STRATEGIC ALLIANCE AGREEMENT, PRODUCT ORIGINATING PARTY DISCLAIMS (AND PRODUCT
SELLING PARTY WAIVES) ALL WARRANTIES, WHETHER EXPRESS OR IMPLIED, WRITTEN OR
ORAL, INCLUDING ANY WARRANTY OF MERCHANTABILITY, SATISFACTORY QUALITY, FITNESS
FOR A PARTICULAR PURPOSE, NON-INFRINGEMENT, AND/OR ANY WARRANTY THAT PRODUCT
SELLING PARTY WILL ACHIEVE ANY PARTICULAR RETURN ON INVESTMENT. PRODUCT
RESELLING PARTY IS SOLELY RESPONSIBLE FOR ANY RESULTS OBTAINED FROM USING THE
ORIGINATING PARTY PRODUCTS, INCLUDING THE ADEQUACY OF INDEPENDENT TESTING OF
RELIABILITY, SECURITY AND ACCURACY OF ANY ITEM DESIGNED USING LICENSED PRODUCTS.
PRODUCT ORIGINATING PARTY DOES NOT WARRANT THAT THE OPERATION OR OTHER USE OF
THE ORIGINATING PARTY PRODUCTS WILL BE UNINTERRUPTED OR ERROR FREE OR WILL NOT
CAUSE DAMAGE OR DISRUPTION TO ANY SUBLICENSEE’S DATA, COMPUTERS OR NETWORKS.
WITHOUT LIMITING THE FOREGOING, PRODUCT ORIGINATING PARTY WILL HAVE NO LIABILITY
ARISING FROM ANY SECURITY INCIDENT OR DATA LOSS THAT WOULD HAVE BEEN PREVENTED
IF PRODUCT SELLING PARTY HAD IMPLEMENTED A SECURITY SOLUTIONS, DEVICES OR
FEATURES (INCLUDING “PATCHES,” FIXES AND UPDATES) FOR THE ORIGINATING PARTY
PRODUCTS PROVIDED OR MADE AVAILABLE BY PRODUCT ORIGINATING PARTY TO PRODUCT
SELLING PARTY.
4.2    Performance Warranty. Product Selling Party is free to offer separate and
additional warranty terms regarding the Originating Party Products or third
party product(s) component of the Combined Offering as well as the entire
Combined Offering in Product Selling Party’s name only, but Product Selling
Party will not bind Product Originating Party to such additional terms, and
Product Selling Party will be solely responsible for, and will indemnify and
hold Product Originating Party harmless from, any claims based upon such
warranty terms made by Product Selling Party that are additional to or are
otherwise inconsistent with those made by Product Originating Party hereunder.
[Remainder of page intentionally left blank]

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SECURITIES EXCHANGE ACT OF 1934, AS AMENDED

Schedule A
Support Commitments
1.    GO-TO-MARKET SUPPORT
1.1
Technical and Sales Support. Each Party and its Affiliates will cooperate with
the other Party and its Affiliates as may be reasonably requested by the other
Party to assist in the sale of the Combined Offering to a prospective Customer.

1.2
Support Documentation. Each Party will make available to the other Party and its
Affiliates its electronic support and training materials (in all the languages
available) for its Products to assist the other Party and its Affiliates in
handling its Level 1 Support (as defined below) obligations.

1.3
Collateral. Each Party will provide collateral (in all the languages available)
for the other Party and its Affiliates’ marketing and sales to present Products
overview and competitive positioning. This will be used to help sell the “why”
customers should use the Party’s Products. Each Party will update materials to
the other Party as positioning changes and major software updates are released.

1.4
Data Sets. Each Party hereby agrees that, for data sets that it uses to
demonstrate its product (PTC Products in the case of PTC, and the RA Products in
the case of RA) it will, if allowed under its agreement with the provider(s) of
the data set, provide such data sets to the other Party solely for purposes of
the other Party demonstrating the Combined Offering.

2.    SUPPORT SERVICES DEFINITIONS
2.1
“Level 1 Support” means the resolution of Customer inquiries relating to the
Combined Offerings in real time or off-line without assistance from the other
Party except as otherwise agreed.

2.2
“Level 2 Support” means the technical expertise the one Party provides to the
other’s technical support case managers concerning inquiries regarding the
Combined Offering by phone, web-based support interface or other agreed-upon
means (“Official Means”) that is necessary to resolve off-line a Customer
inquiry, when Level 1 Support does not resolve the customer inquiry and when the
applicable technical support representative who takes the call generating such
inquiry finds it necessary to elevate the inquiry to the applicable Party’s
technical support case manager for resolution off-line, who in turn finds it
necessary to contact the applicable other Party to obtain from such other Party
the technical expertise necessary to resolve such Customer inquiries.

2.3
“Error” is defined in the Strategic Alliance Agreement.

Exhibit C; Page 9
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SECURITIES EXCHANGE ACT OF 1934, AS AMENDED

2.4
Error Severity Class
Criteria
 
P0, Fatal Impact
Error that results in system hangs or crashes, or production is not possible
without use of RA Products or PTC Products, as applicable.
 
P1, Severe Impact
Error causes severe production impact, and/or workaround (if available) is not
acceptable.
 
P2, Degraded Operations
Errors disabling only certain functions that are not severe, but cause Customer
dissatisfaction and for which an acceptable workaround exists.
 
P3, Minimal Impact
All other Errors.

3.    SUPPORT SERVICES
3.1
The Party or Affiliate thereof who sells licenses for the Combined Offering will
provide Level 1 Support to its Customers for the Combined Offerings.

3.2
RA will provide Level 2 Support to PTC and its Affiliates for its Products
included in the Combined Offerings. PTC will provide Level 2 Support to RA and
its Affiliates for its Products included in the Combined Offerings. Each Party
will provide Level 2 Support to the other Party and its Affiliates 24x5 days per
week (i.e. weekends and holidays excluded) for most incident severities, with
provision for 24x7 elevation of P0 issues for immediate response (e.g. call
list).

3.3
RA will provide in a commercially reasonable timely manner product support and
corrective maintenance (bug fixes, hotfix or patch release) for RA Products in
coordination with the PTC team where required. PTC will provide in a
commercially reasonable timely manner product support and corrective maintenance
(bug fixes, hotfix or patch release) for the PTC Products in coordination with
the RA team where required. The specific timelines will be as agreed by the
Governance Team.

3.4
In the event that PTC has determined that there is an issue with an RA Product
as part of the Combined Offering that is not operating as indicated in the
documentation and that PTC cannot resolve on its own, PTC shall contact RA
support. In the event that RA has determined that there is an issue with a PTC
Product as part of the Combined Offering that is not operating as indicated in
the documentation and that RA cannot resolve on its own, RA shall contact PTC
support.

3.5
Once the information has been received, the Level 2 Support Party will use
reasonable commercial efforts to provide a response to the support request from
Level 1 Support Party.

3.6
Each Party will, in providing Level 2 Support hereunder, endeavor to meet the
following targets:

Exhibit C; Page 10
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SECURITIES EXCHANGE ACT OF 1934, AS AMENDED

 
Remedy Levels (defined below)
Error Class
1st Level
2nd Level
Final Level
[***]
[***]
[***]
[***]
[***]
[***]
[***]
[***]
[***]
[***]
[***]
[***]
[***]
[***]
[***]
[***]

The required action for each Error class at each remedy level specified above is
as follows:
1st Level:
Acknowledgment of receipt of Error report with written confirmation delivered to
the Level 1 Support Party.

2nd Level:
Temporary fix - a modification or workaround which allows the Customer to bypass
the error, but may not be in a form suitable for general distribution to all of
the Level 1 Support Party’s Customers.

Final Level:
Official fix - a new update which resolves the Error and is in a form suitable
for general distribution to all of Level 1 Support Party’s Customers.

3.7
The Parties understand that RA Products or PTC Products, as applicable, issues
attributable to third party technology contained within the RA Products or PTC
Products, as applicable, may require additional time to resolve. The Level 2
Support Party will take the appropriate steps in working with the third party
vendors to provide a solution or workaround to the issues within a time that the
Parties can agree to.

3.8
In certain select circumstances, the Level 2 Support Party will work with Level
1 Support Party and Customer to help address critical issues for which it is
unclear if the issue is caused by an Error, if the Level 1 Support Party has
been unable to determine if an Error is involved from the information already
provided by Customer. The Governance Team will establish procedures for these
types of engagements.

Exhibit C; Page 11
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SECURITIES AND EXCHANGE COMMISSION PURSUANT TO RULE 406 PROMULGATED UNDER THE
SECURITIES ACT OF 1933, AS AMENDED

EXHIBIT D
RESELLER TERMS EXHIBIT
These Mutual Reseller Terms and the attached Schedules are collectively referred
to as the “Reseller Agreement”.
RECITALS
WHEREAS, the Parties are entering into that certain Strategic Alliance Agreement
(the “Strategic Alliance Agreement”) to which this Reseller Agreement is
attached as Exhibit D;
WHEREAS, to facilitate the business objectives of the Strategic Alliance
Agreement, the Parties wish to enter into this Reseller Agreement to provide
each Party with certain resale rights with respect to the other Party’s Products
for distribution under the other Party’s license conditions (as set forth
herein).
NOW, THEREFORE, in consideration of the foregoing and the respective
representations, warranties, covenants and agreements set forth below, the
receipt and sufficiency of which are hereby acknowledged, the Parties agree as
follows.
RESELLER AGREEMENT
1.    Definitions. In addition to terms defined in the Strategic Alliance
Agreement and on first use in this Reseller Agreement, the terms set forth in
this Section 1 will have the meanings set forth below.
1.1    “License” means the then-current version of Selling Party’s standard form
customer license agreement. The current forms of each Selling Party’s standard
forms customer license agreements are attached as Schedule A.
1.2    “Marks” means trade names, trademarks, service marks, and logos
associated with the Parties or their products or services.
1.3    “Online Terms” means shrink-wrap, click-wrap, click-through,
click-accept, online, or website terms.
1.4    “Order” means any order for Licenses of Selling Party Products or Selling
Party Services placed with Selling Party by Reselling Party.
1.5    “Sales Agent” means a member of Reselling Party’s standard distribution
channels that (a) is appointed by Reselling Party to exercise the rights granted
to Reselling Party by Selling Party pursuant to Section 3 and (b) with respect
to which the requirements of Section 4.1 have been met.
1.6    “Reselling Party” means the Party and/or its Affiliate(s) that resells
the other Party’s Selling Party Products under this Reseller Agreement.
1.7    “Selling Party” means the Party whose Selling Party Products are resold
by the other Party under this Reseller Agreement.
1.8    “Selling Party Products” means the PTC Products or the RA Products, as
the context requires. Selling Party Products includes all Updates.
1.9    “Selling Party Services” means Support.

Exhibit D; Page 1
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SECURITIES EXCHANGE ACT OF 1934, AS AMENDED

1.10    “Subscription” means term Licenses that include (for the same fee)
Support for such Licenses for the same period as the applicable License.
1.11    “Support” means the provision of maintenance services and technical
support by Selling Party with respect to the Selling Party Products that are
made available pursuant to the terms and conditions of a License.
2.    Overview. Subject to the terms and conditions of this Reseller Agreement,
this Reseller Agreement authorizes Reselling Party to distribute or resell
Licenses for the Selling Party Products and the Selling Party Services to
Customers directly and indirectly through Sales Agents.
3.    Appointment.
3.1    Appointment. Subject to the terms and conditions of the Strategic
Alliance Agreement and this Reseller Agreement, Selling Party hereby appoints
Reselling Party, and each Reselling Party hereby accepts such appointment (in
the case of each of PTC and RA as a Reselling Party, on its behalf and on behalf
of its Affiliates), as a non-exclusive reseller of Licenses for the Selling
Party Products and the Selling Party Services during the Term and, in the case
of RA and its Affiliates as Reselling Party, solely in the Factory SCO and
Factory SCP settings.
3.2    License; Restrictions. Subject to the terms and conditions of the
Strategic Alliance Agreement and this Reseller Agreement, Selling Party hereby
grants Reselling Party a non-exclusive, non-transferable (except as set forth
herein), royalty free license during the Term and, in the case of RA as
Reselling Party, solely in the Factory SCO and Factory SCP settings, to use the
Selling Party Products provided to demonstrate the applicable Selling Party
Products to potential Customers, to install, configure, implement, service, or
support the applicable Selling Party Products, and for purposes of promoting the
licensing of such Selling Party Products to such Customers. Reselling Party will
not market, promote, provide, or demonstrate any Selling Party Products to any
third party other than a bona fide potential Customer, including to any
competitors of Selling Party.
3.3    Sales Agents. The foregoing rights and licenses may be exercised by Sales
Agents, provided that Reselling Party will be fully responsible and liable for
the actions, errors and omissions of such Sales Agents. Such Sales Agents will
execute an agreement containing license terms consistent with this Reseller
Agreement.
3.4    Restrictions. Unless otherwise expressly agreed in advance in writing by
an authorized representative of Selling Party, neither Reselling Party nor its
Sales Agents will solicit or accept orders for Licenses of Selling Party
Products or Selling Party Services from resellers or distributors who are not
Sales Agents.
4.    Agreements with Sales Agents and Customers.
4.1 Agreements with Sales Agents. In order for any agreement under which
Reselling Party engages a Sales Agent to exercise any of the rights and licenses
granted under Section 3.1 or Section 3.2 (each, a “Sales Agent Agreement”) to be
valid and effective, such Sales Agent Agreement must: (a) be in writing and
entered into prior to the engagement of the applicable Sales Agent;
(b) terminate upon expiration or termination of this Reseller Agreement;
(c) contain terms and conditions that are at least as protective of the Selling
Party Products and Selling Party Services as the terms and conditions of this
Reseller Agreement, including contractual terms that: (i) grant the Sales Agent
a non-transferable right to exercise the rights and/or licenses under Section
3.1 or Section 3.2 that Reselling Party or Sales Agent wishes to pass-through
during the Term, subject to all applicable terms of this Reseller Agreement;
(ii) require strict compliance with all Applicable Laws, including in connection
with distribution of Selling Party Product(s) outside the United States;
(iii) prohibit

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SECURITIES EXCHANGE ACT OF 1934, AS AMENDED

the removal of any copyright or other proprietary notices; (iv) prohibit causing
or permitting the reverse engineering, disassembly or decompilation of the
Selling Party Product(s); (v) prohibit title to the Selling Party Products or
Selling Party Services from passing to the Sales Agent; (vi) disclaim Selling
Party’s liability to the Sales Agent for damages, whether direct or indirect,
incidental or consequential or for loss of profits, arising in connection with
the Sales Agent Agreement, (vii) state that Selling Party disclaims any warranty
of any kind directly to the Sales Agent with respect to the Selling Party
Product(s) except as expressly set forth in this Strategic Alliance Agreement,
including any warranty of performance, title, merchantability, fitness for a
particular purpose and non-infringement; and (viii) designate Selling Party as a
third party beneficiary under the applicable agreement. In such Sales Agent
Agreements, the foregoing references to “Selling Party” may be made by
referencing “[Reselling Party’s] licensor[s]”.
4.2    Customer Licenses. Reselling Party will require each Customer that
purchases a License for a Selling Party Product to enter into a License in a
click-wrap or click-through online format, in the then-current form of Selling
Party’s License, unless Selling Party agrees to accept the applicable Order
under a preexisting License with Selling Party. To the extent any proposed
modified terms for an individual Customer’s License differ from then the
standard, current form of the License, the Selling Party will cooperate with the
Reselling Party and will reasonably approve of such modified terms. Selling
Party agrees that the Customers are not employees or agents of Reselling Party
and that Reselling Party is not responsible for any failure of the Customers to
comply with the License. Selling Party’s sole remedy for any failure of the
Customers to comply with the Customer License Agreement will be against the
Customer; provided, however, that Reselling Party will reasonably cooperate at
the Selling Party’s sole expense to enforce the terms of the applicable
agreement with the Customer. Each Party bears all responsibility and liability
for the enforceability of any Online Terms a Party seeks to be binding on the
Customers or Sales Agents, and any damages or liabilities resulting from the
lack of enforceability for such Online Terms.
5.    Support and Professional Services.
5.1    Support. Each Party and its Affiliates will provide support to Customers
for its Products in accordance with its standard support terms, regardless of
which Party or Affiliate sold the applicable License. The Parties agree that the
costs associated with providing support, whether at standard support levels or
otherwise, will be borne by the Party providing the support.
5.2    Professional Services. The Parties agree that (a) Reselling Party will
bear all costs associated with any professional services that it offers to
Customers and (b) such professional services revenue will not be shared with or
owed to the Selling Party.
6.    Limited Warranty. Except as set forth otherwise in the Strategic Alliance
Agreement, Selling Party’s limited warranty for each Selling Party Product and
Selling Party Service is made solely to the applicable Customer who has obtained
the applicable Selling Party Product or Selling Party Service and is as stated
in the License. Reselling Party covenants and agrees that it will not attempt to
make or pass on to Customers any warranty or representation on behalf of Selling
Party or Selling Party’s licensors, other than the limited warranty contained in
the License.
[Remainder of page intentionally left blank.]

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SECURITIES EXCHANGE ACT OF 1934, AS AMENDED

Schedule A
Customer License Agreements
PTC
Licenses for PTC Products are available at
https://www.ptc.com/en/documents/legal-agreements RA
Licenses for RA Products are available at
https://www.rockwellautomation.com/global/detail.page?pagetitle=End-User-License-Agreement&ontent
type=legal&docid=610342306d3230fdefacbae6a19a0c7a

Exhibit D; Page 4
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SECURITIES ACT OF 1933, AS AMENDED

EXHIBIT E
FINANCIAL COMMITMENT EXHIBIT
1.    Commitment. RA commits to pay the following aggregate New ACV (as defined
in Schedule 1 to this Exhibit E) to PTC from licenses for PTC Products (a) sold
in exercise of the license and resale rights of RA and its Affiliates under the
OEM Agreement and Reseller Agreement and (b) purchased by RA and its Affiliates
for internal use pursuant to Section 8 of this Agreement:
All Amounts
$USD
New ACV Commit to PTC
Year 1
[***]
Year 2
[***]
Year 3
[***]

“Year 1” will commence on the Original Effective Date and end on September 30,
2019. Year 2 and Year 3 are twelve-month periods ending on September 30, 2020
and September 30, 2021, respectively.
2.    [***] and [***].
(a)    If [***], RA will pay to PTC an amount equal to [***].
(b)    [***].
(c)    [***].
(d)    After [***].
(e)    [***].
3.    Kepware. For any sales of Kepware (whether as ThingWorx Industrial
Connectivity under this Agreement or as Kepware products under the existing
RA/PTC agreement), the New ACV from such sales will only be counted towards the
New ACV Commits to the extent such New ACV, taken together in the aggregate on
an annual basis, exceeds the New AVC to PTC during the period of April 1, 2017
through March 31, 2018.
4.    Adjustment due to Adverse Issue. To the extent New ACV Commit for a
particular year is not, or cannot reasonably be expected to be met, due to a
significant defect, interruption or other issue in or affecting PTC’s business
or the PTC Products that causes the PTC Products to substantially not be able to
be sold during a significant part of such year, the Parties will discuss in good
faith and implement a fair and equitable adjustment to the provisions of this
Exhibit E. For illustration purposes only, (a) such issues would include an
inability of PTC and/or its Affiliates to timely deliver PTC Products due to a
material cybersecurity or similar attack adversely affecting the performance of
PTC’s business, products or services and (b) such issues would not include
warranty or similar claims made by customers in the ordinary course of business
consistent with past practices.

Exhibit E; Page 1
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SECURITIES EXCHANGE ACT OF 1934, AS AMENDED

5.    Adjustment due to Breach. If PTC or an Affiliate of PTC breaches its
obligations under subclause (C) of Section 5.6(a)(i), RA may provide PTC with
notice of the breach. During the 15-day period after RA’s delivery of such
notice, the Parties will discuss the breach. If the Parties do not reach written
agreement concerning the breach prior to the expiration of such 15-day period,
PTC may remove, or cause the applicable Affiliate to remove, the breaching
product from the market within 45 days and, if PTC elects not to do so, RA will
have the right to (a) terminate this Agreement pursuant to Section 18.2(a),
without giving effect to the cure provisions referenced therein, or (b) require
that all sales made in breach of subclause (C) of Section 5.6(a)(i) shall be
deemed made by RA for purposes of calculating New ACV at a price of [***] of the
then current product list price. The foregoing provisions shall be in addition
to any and all other remedies available to RA.
6.    Treatment of New ACV Commit Upon Termination of Agreement or Removal of
[***].
(a)    [***].
(b)    [***].
(c)    [***]
(d)    [***].
(e)    [***].
Schedule 1 to Exhibit E
Definition New ACV
New ACV means the annual contract value of a New Subscription order booked
during the applicable period, calculated by dividing the total committed
contract value of the New Subscription by the term of the New Subscription in
days, and then multiplying the quotient by 365; if the committed New
Subscription term is less than one year, then the total contract value is New
ACV. New ACV will also include the New Perpetual Equalization Credit.
Supporting Definitions
Subscription is a product that includes both a software license and related
support over a stated term.
New Subscription is an order for a Subscription that is not a Renewal
Subscription or a Subscription Pricing Increase or a Perpetual License
Conversion. New Subscription includes Incremental Subscription.
Renewal Subscription means an order for a Subscription that occurs within the
one-year period after expiration of a prior Subscription for the same Customer
if the value of the Subscription is the same or lower than the prior
Subscription. A term license that is converted to a Subscription for the same
value is considered a Renewal Subscription. Renewal Subscriptions will be
counted only to the extent that they are an Incremental Subscription.

Exhibit E; Page 2
ACTIVE/96105181.2

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[***] INDICATES MATERIAL THAT HAS BEEN OMITTED AND FOR WHICH CONFIDENTIAL
TREATMENT HAS BEEN REQUESTED. ALL SUCH OMITTED MATERIAL HAS BEEN FILED WITH THE
SECURITIES AND EXCHANGE COMMISSION PURSUANT TO RULE 24b-2 PROMULGATED UNDER THE
SECURITIES EXCHANGE ACT OF 1934, AS AMENDED

Incremental Subscription means the incremental amount of Subscription fees on a
Subscription order that either increases the annual value of a pre-existing
Subscription or renews a pre-existing Subscription in an amount that exceeds the
annual value of the pre-existing Subscription, other than an increase that is
attributable solely to a Subscription Pricing Increase. If an existing Perpetual
License is converted to a Subscription, only the portion that is incremental to
the existing run rate for Support (calculated at the highest annualized run rate
in effect in the preceding twelve months) will be considered an Incremental
Subscription.
Subscription Pricing Increase means the incremental amount of Subscription fees
on a Subscription order over the previous run rate that is attributable solely
to an increase in Subscription pricing or to foreign exchange rate conversion.
Perpetual License means a software license that is not for a defined term (i.e.,
the license will continue indefinitely until terminated).
Perpetual License Conversion means a conversion of an existing Perpetual License
and related Support contract to a Subscription at the same annual Subscription
value as the existing annual Support value (calculated at the highest annualized
run rate in effect in the preceding twelve months).
Support is a product that includes maintenance and technical support for a
Perpetual License over a stated term.
Support Pricing Increase means the incremental amount of Support fees on a
Support order over the previous run rate that is attributable solely to an
increase in Support pricing or to foreign exchange rate conversion.
Support Renewal means an order for Support that occurs within the one-year
period after expiration of a prior Support contract for the same Perpetual
Licenses.
New Perpetual Equalization Credit means the value to be credited for a new
Perpetual License by converting each $1.00 of a new Perpetual License to its
deemed subscription equivalent ACV, which initially is [***], then applying the
[***] reseller discount, for a resulting credit to New ACV of [***]. Associated
new Support is not counted as New ACV.

Exhibit E; Page 3
ACTIVE/96105181.2

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[***] INDICATES MATERIAL THAT HAS BEEN OMITTED AND FOR WHICH CONFIDENTIAL
TREATMENT HAS BEEN REQUESTED. ALL SUCH OMITTED MATERIAL HAS BEEN FILED WITH THE
SECURITIES AND EXCHANGE COMMISSION PURSUANT TO RULE 406 PROMULGATED UNDER THE
SECURITIES ACT OF 1933, AS AMENDED

EXHIBIT F
FEES EXHIBIT
1.    PTC Products.
(a)    Discount.
(i)    The discount rate to be applied to sales of licenses of PTC Products
distributed by RA or its Affiliates (either as part of the Combined Offering or
on a standalone basis) is [***] off PTC’s then-current local list price.
(ii)    The discount rate to be applied to purchases of licenses of PTC Products
for its internal use at RA or its Affiliates is [***] off PTC’s then-current
local List Price.
(b)    Maximum Term of Subscription. The maximum term of a subscription license
for a PTC Product is three (3) years.
(c)    Renewal Pricing. Renewals will be at [***] off PTC’s then current local
list price at the time of renewal.
(d)    [***].
2.    RA Products.
(a)    Discount. The discount rate to be applied to sales of licenses of RA
Products distributed by PTC or its Affiliates (either as part of the Combined
Offering or on a standalone basis) is [***] off RA’s then-current local list
price.
(b)    [***].
3.    Payment Terms.
(a)    The payment terms for PTC Products purchased by RA or its Affiliates for
its internal use shall be in accordance with the payment terms established
between the Parties under their applicable existing agreements.
(b)    The payment terms for OEM distributions under Exhibit C and resale
transactions under Exhibit D shall be net [***] from the date of invoice. The
selling Party will invoice the purchasing Party for each transaction on or about
the start date of the license and, in the event of multi-year licenses, annually
(in equal installments) in advance at the beginning of each year of the license.

Exhibit F; Page 1
ACTIVE/96105181.2

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[***] INDICATES MATERIAL THAT HAS BEEN OMITTED AND FOR WHICH CONFIDENTIAL
TREATMENT HAS BEEN REQUESTED. ALL SUCH OMITTED MATERIAL HAS BEEN FILED WITH THE
SECURITIES AND EXCHANGE COMMISSION PURSUANT TO RULE 406 PROMULGATED UNDER THE
SECURITIES ACT OF 1933, AS AMENDED

EXHIBIT G
Restrictions Specific to [***]
The following additional terms will apply to [***]:
1.    [***].
1.1    [***].
1.2    [***].
1.3    [***].
(a)    [***].
(b)    [***].
(c)    [***].
(d)    [***].
2.    [***]:
2.1    [***].
(a)    [***];
(b)    [***];
2.2    [***].
(a)    [***];
(b)    [***];
2.3    [***].
(a)    [***]:
(i)    [***].
(ii)    [***]:
(A)    [***].
(B)    [***]

Exhibit G; Page 1
ACTIVE/96105181.2

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[***] INDICATES MATERIAL THAT HAS BEEN OMITTED AND FOR WHICH CONFIDENTIAL
TREATMENT HAS BEEN REQUESTED. ALL SUCH OMITTED MATERIAL HAS BEEN FILED WITH THE
SECURITIES AND EXCHANGE COMMISSION PURSUANT TO RULE 24b-2 PROMULGATED UNDER THE
SECURITIES EXCHANGE ACT OF 1934, AS AMENDED

(C)    [***]
(b)    [***].

Exhibit G; Page 2
ACTIVE/96105181.2

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[***] INDICATES MATERIAL THAT HAS BEEN OMITTED AND FOR WHICH CONFIDENTIAL
TREATMENT HAS BEEN REQUESTED. ALL SUCH OMITTED MATERIAL HAS BEEN FILED WITH THE
SECURITIES AND EXCHANGE COMMISSION PURSUANT TO RULE 406 PROMULGATED UNDER THE
SECURITIES ACT OF 1933, AS AMENDED

EXHIBIT H
RA’S SYSTEMS INTEGRATOR RIGHTS
Capitalized terms not defined in this Exhibit H will have the meaning set forth
elsewhere in the Agreement.
1.    General Terms
1.1
RA and its Affiliates will be the preferred systems integrators of all product
and service offerings under this Agreement as set forth herein. Accordingly, in
addition to the license grants and rights set forth in the Agreement, in
furtherance of RA and its Affiliates’ preferred integrator status, RA will be
provided access to PTC and its Affiliates’ systems integrator training and other
programs. To the extent commercially reasonable and viable, the Parties will
represent RA and its Affiliates as PTC’s preferred systems integrators.

1.2
For purpose of this Exhibit H only, “Services” includes all business consulting,
training and implementation services in the Territories for the products and
services set forth in this Agreement. “Services” does not, purpose of this
Exhibit H only, include product or service support services, pre-sales services,
success management, or account management (“Other Professional Services”).

2.    PTC Obligations
2.1
PTC and its Affiliates will reasonably support RA and its Affiliates in its
marketing and offering its Services, including collaborating with RA Solutions
on pilot programs/proof of concept engagements, and including RA and its
Affiliates in co-innovation opportunities. When RA or its Affiliates engages a
PTC service organization for billable services beyond sales support as
contemplated in the Agreement, PTC reserves the right to charge RA for these
services.

2.2
PTC and its Affiliates will provide RA and its Affiliates with information of
other, active partners that could assist in the provisioning of Services.

3.    RA Obligations
RA and its Affiliates will use commercially reasonable efforts to: (i) provide
the Services in a professional and competent manner; (ii) offer competitive
rates to customers (as reasonably and solely determined by RA and its
Affiliates); (iii) engage service partners and contractors as necessary to
complete the Services; (iv) collaborate on pre-sales engagements; and,
(v) provide Product Feedback (subject to the terms set forth in Section 17
(Confidential Information; Feedback).

Exhibit H; Page 1
ACTIVE/96105181.2