Exhibit 10
BOB EVANS FARMS, INC.
CHANGE IN CONTROL AND SEVERANCE PLAN
Article 1 — Introduction
1.1 Purpose of Plan. The Company considers it essential and in the best
interests of the Company and the Company’s stockholders to promote and preserve
the continuous employment of key management personnel. The Compensation
Committee recognizes that, as is the case with many publicly held corporations,
a Change in Control, and the uncertainty and questions that it may raise among
management may result in departure or distraction of key management personnel to
the detriment of the Company and its stockholders. Therefore, the Compensation
Committee has adopted the Plan to enable certain key management personnel to
devote their full and continued attention to the Company’s business affairs
during the crucial (and often tumultuous) period preceding and immediately
following a Change in Control. The Plan is also intended to provide for
severance payments to a Participant whose employment is terminated under certain
circumstances not involving a Change in Control.
1.2 Plan Status. The Plan is intended to be, and shall be interpreted as an
unfunded employee welfare plan under Section 3(1) of ERISA, maintained primarily
for the purpose of providing employee welfare benefits. Solely to the extent
that the Plan provides benefits in excess of the level permitted in a welfare
benefit severance pay plan under Section 2510.3-2(b) of the Department of Labor
Regulations, the Plan is intended to be, and shall be interpreted as a plan that
is unfunded and maintained primarily for the purpose of providing deferred
compensation, to the extent that it provides such compensation, for a select
group of management or highly compensated employees pursuant to
Section 2520.104-24 of the Department of Labor Regulations.
Article 2 — Definitions
Whenever used herein, the following terms have the following meanings unless a
different meaning is clearly intended:
2.1 “Accounting Firm” means the public accounting firm designated in
Section 5.3(b).
2.2 “Administrator” means the Compensation Committee, or such other person or
committee as may be appointed from time to time by the Board to supervise
administration of the Plan.
2.3 “Base Salary” means the Participant’s annual rate of base salary in effect
immediately prior to the occurrence of the circumstance giving rise to the
Participant’s Termination, or, if greater, the Participant’s annual rate of base
salary in effect immediately prior to a Change in Control.
2.4 “Benefit Multiplier” means the Benefit Multiplier determined under the
formulae defined in Section 6.1(a).

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2.5 “Board” means the Company’s Board of Directors.
2.6 “Bonus Amount” means the annual cash bonus (excluding hiring and like
bonuses) paid to the Participant by the Company or any member of its Controlled
Group for the last full fiscal year ending before the Date of Termination (or,
if shorter, over the full period of the Participant’s employment).
2.7 “Cause” means the Participant’s (a) willful and continued failure to
substantially perform assigned duties; (b) gross misconduct; (c) breach of any
term of any agreement with the Company or any member of its Controlled Group;
(d) conviction of (or plea of no contest or nolo contendere to) (i) a felony or
a misdemeanor that originally was charged as a felony but which was subsequently
reduced to a misdemeanor through negotiation with the charging entity or (ii) a
crime which involves a breach of trust or fiduciary duty owed to the Company or
any member of its Controlled Group; or (e) violation of the Company’s code of
conduct or a material violation of any other policy of the Company or any member
of its Controlled Group that applies to the Participant. Notwithstanding the
foregoing, Cause will not arise solely because the Participant is absent from
active employment during periods of vacation, consistent with the Company’s
applicable vacation policy, or other period of absence approved by the Company.
2.8 “Change in Control” means an event that shall be deemed to have occurred on
any of the following:
     (a) the Incumbent Directors cease for any reason other than death to
constitute at least a majority of the members of the Board; provided however,
that any individual becoming a director after the Effective Date whose election,
or nomination for election by the Company’s stockholders, was approved by a vote
of at least a majority of the then Incumbent Directors shall also be treated as
an Incumbent Director;
     (b) the acquisition by any person or group (within the meaning of Sections
13(d) and 14(d)(2) of the Exchange Act), other than the Company, any Subsidiary
or any employee benefit plan (or related trust) sponsored or maintained by the
Company or any Subsidiary of the Company, of beneficial ownership (within the
meaning of Rule 13d-3 promulgated under the Exchange Act), directly or
indirectly, of 30% or more of the combined voting power of the then outstanding
voting securities of the Company entitled to vote generally in the election of
directors of the Company provided, however, that the provisions of this
paragraph (b) shall not include the acquisition of voting securities by any
entity or person with respect to which that acquirer has filed SEC Schedule 13G
(or any successor form or filing) indicating that the voting securities were not
acquired and are not held for the purpose of or with the effect of changing or
influencing, directly or indirectly, the Company’s management or policies,
unless and until that entity or person indicates that its intent has changed by
filing SEC Schedule 13D (or any successor form or filing);
     (c) the consummation of a merger, consolidation or other business
combination of the Company with or into another entity, or the acquisition by
the Company of assets or shares or equity interests of another entity, as a
result of which the stockholders of the Company

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immediately prior to such merger, consolidation, other business combination or
acquisition, do not, immediately thereafter, beneficially own, directly or
indirectly, more than 50% of the combined voting power of the then outstanding
voting securities entitled to vote generally in the election of directors of the
entity resulting from such merger, consolidation or other business combination
of the Company;
     (d) the sale or other disposition of all or substantially all of the assets
of the Company; or
     (e) the liquidation or dissolution of the Company.
Notwithstanding the foregoing, with respect to any amount payable under this
Plan that is subject to Code Section 409A (and for which no exception applies),
a Change in Control shall not be deemed to have occurred unless the events or
circumstances constituting a Change in Control also constitute a “change in
control event” within the meaning of Code Section 409A and the Treasury
Regulations promulgated thereunder.
2.9 “CIC Participant” means a Severance Participant who the Compensation
Committee has designated as an individual eligible for the additional change in
control benefits set forth in Article 5. Exhibit A sets forth the list of CIC
Participants as of the Effective Date. Exhibit A may be amended by the
Compensation Committee as indicated in Section 10.2.
2.10 A “Class A” officer means the Company’s chief executive officer (“CEO”).
2.11 A “Class B” officer means the officers of the Company holding the title of
“chief” (except for the Company’s chief executive officer), president, executive
vice president or senior vice president.
2.12 A “Class C” officer means the officers of the Company holding the title of
vice president.
2.13 “Code” means the Internal Revenue Code of 1986, as amended.
2.14 “Company” means Bob Evans Farms, Inc., a Delaware corporation, and any
successor entity thereto.
2.15 “Compensation Committee” means the compensation committee of the Board.
2.16 “Confidential Information” means any and all confidential or proprietary
information of the Company or any member of its Controlled Group, including
without limitation: trade secrets (as defined by the laws of the State of Ohio);
business plans; financial information; accounting data; employment or
employee-related information; marketing plans and information; sales information
(including sales records, plans and projections); pricing information; supplier
and customer (current and prospective) information; product information
(including new products, recipes, formulas and samples); information related to
the siting of new or existing restaurants; information related to the design or
construction of the Company’s restaurants or

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plants; manufacturing processes; hiring and recruitment information; all
information relating to the Company’s goods and services; research and
development information; legal information (including legal issues, cases and
strategies) or other information, technology, data and materials, disclosed
verbally or in writing by the Company or any member of its Controlled Group to a
Participant. “Confidential Information” does not include information that is or
becomes generally available to the public, other than through disclosure by a
Participant.
2.17 “Controlled Group” means a group of corporations or other legal entities
that are part of a controlled group with the Company as defined in Code Section
414(b) or (c).
2.18 “Date of Termination” means the date of the Participant’s Termination for
purposes of receiving benefits under the terms of this Plan.
2.19 “Effective Date” means the effective date of this Plan, January 1, 2011.
2.20 “ERISA” means the Employee Retirement Income Security Act of 1974, as
amended.
2.21 “Exchange Act” means the Securities Exchange Act of 1934, as amended.
2.22 “Excise Tax” means the excise tax imposed by Code Section 4999, together
with any interest or penalties imposed with respect to such tax.
2.23 “Good Reason” means any of the following to which a Participant has not
consented in writing: (a) a material diminution in the Participant’s Base
Salary; (b) a material diminution in the Participant’s authority, duties, or
responsibilities; (c) a material diminution in the budget over which the
Participant retains authority; (d) a material change in the geographic location
(i.e., 50 or more miles from Participant’s principal business location) at which
the Participant must perform services for the Company; or (e) any other action
or inaction that constitutes a material breach of the terms of this Plan.
2.24 “Incumbent Director” means the members of the Board on the Effective Date.
2.25 “Participant” means any officer of the Company participating in this Plan,
whether as a CIC Participant and/or a Severance Participant, including any
beneficiary of either.
2.26 “Plan” means The Bob Evans Farms, Inc. Change in Control and Severance
Plan, as evidenced by this document, and any amendments thereto.
2.27 “Protected Period” means a time period that shall begin on the date of a
Change in Control and shall continue (a) for 24 consecutive calendar months for
the Class A Participant, to the extent that the Class A Participant is a CIC
Participant, or (b) for 12 consecutive calendar months for any other CIC
Participant. To the extent that the Change in Control also constitutes a “change
in control event” within the meaning of Treasury Regulation §1.409A-3(i)(5), the
Protected Period shall also include the six month period preceding the date of
the Change in Control.

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2.28 “Recoupment Policy” means the Company’s Executive Compensation Recoupment
Policy, as in effect on the Effective Date and any amendments thereto.
2.29 “Reduction in Force” means a decrease in the number of positions at the
Company due to a lack of business, lack of work, reasons of economy or
reorganization for efficiency.
2.30 “Safe Harbor Cap” has the meaning set forth in Section 5.3(a).
2.31 “Severance Participant” means the Class A, B and C officers of the Company.
2.32 “Specified Employee” means any Participant who is a “key employee” (as
defined in Code Section 416(i) without regard to paragraph (5) thereof), as
determined by the Company in accordance with its uniform policy with respect to
all arrangements subject to Code Section 409A, based upon the 12 month period
ending on each December 31st (such 12 month period is referred to below as the
“identification period”). All Participants who are determined to be key
employees under Code Section 416(i) (without regard to paragraph (5) thereof)
during the identification period shall be treated as Specified Employees for
purposes of the Plan during the 12 month period that begins on the first day of
the fourth month following the close of such identification period.
2.33 “Subsidiary” means any corporation, partnership, venture or other entity in
which the Company holds, directly or indirectly, a 50% or greater ownership
interest. The Compensation Committee may, at its sole discretion, designate, on
such terms and conditions as the Compensation Committee shall determine, any
other corporation, partnership, limited liability company, venture or other
entity a Subsidiary for purposes of this Plan.
2.34 “Termination” or “Terminates” means a “separation from service” from the
Company or any member of its Controlled Group within the meaning of Treasury
Regulation Section 1.409A-1(h).
2.35 “Years of Service” means the number of full and partial years, rounded up
to the nearest whole number, that have elapsed during the Participant’s
employment by the Company and/or any member of its Controlled Group.
Notwithstanding the forgoing, if the Participant’s service is interrupted by
employment with an employer other than the Company or a member of its Controlled
Group, any service prior to that interruption shall be disregarded.
Article 3 — Eligibility to Participate
3.1 Participation. Each officer of the Company shall become a Severance
Participant as of the later of the Effective Date and the date the individual is
appointed to serve as a Class A, B or C officer of the Company.
A Severance Participant shall become a CIC Participant as of the date designated
by the Compensation Committee and shall participate solely for the period
designated by the Compensation Committee.

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3.2 Duration of Participation. A Participant shall cease to be a Participant in
the Plan if (a) the Participant Terminates employment with the Company under
circumstances not entitling him or her to benefits under the Plan; (b) the
Participant breaches his or her obligations under Article 8, as described in
Section 8.4; (c) the amounts and benefits payable under the Plan to a
Participant who is entitled to receive benefits under Article 4 of the Plan have
been paid or provided to the Participant in full; or (d) the Participant accepts
a new position with the Company or a member of its Controlled Group and such new
position does not qualify the Participant as a Class A, B or C Participant
(provided , however, that this subsection (d) excludes any change in the
Participant’s position in connection with a Change in Control that constitutes
Good Reason). The Compensation Committee in its sole discretion may remove any
CIC Participant from participation in the Plan as a CIC Participant, although
the individual will remain a Severance Participant, as of any date specified by
the Compensation Committee, provided that no individual may be so removed from
participation in the Plan as a CIC Participant in connection with or in
anticipation of a Change in Control that actually occurs.
Article 4 — Eligibility for Benefits
4.1 Termination in Anticipation of or Following a Change in Control. If in
anticipation of or following a Change in Control (a) (i) the Company Terminates
a CIC Participant without Cause by delivering to the CIC Participant a written
notice that describes in reasonable detail the facts and circumstances claimed
to provide a basis for Termination, or (ii) a CIC Participant Terminates for
Good Reason by delivering to the Company a written notice that specifies in
reasonable detail the facts and circumstances claimed to provide a basis upon
which the CIC Participant believes that Good Reason has arisen; provided that
the Company does not cure such Good Reason event within 30 days after the notice
is delivered, or the Company does not contest that Good Reason exists; and (b)
the date of Termination is within the Protected Period, then the Company will
pay or provide to the CIC Participant the payments and benefits described in
Article 5.
4.2 Termination Not In Anticipation of or Connected with Change in Control. If
the Company Terminates a Participant (a) as part of a Reduction in Force or (b)
without Cause, and (c) such Termination is either (i) not connected with a
Change in Control or (ii) connected with a Change in Control but not within the
Protected Period, then the Company will pay or provide to the Participant the
payments and benefits described in Article 6.
4.3 Termination for Any Other Reason. If the Participant Terminates for any
reason other than those described in either Section 4.1 or 4.2, including, but
not limited to, death, disability, voluntary retirement, termination by the
Company for Cause, or voluntary resignation (except for certain Good Reason
resignations by a CIC Participant), no payments or benefits will be paid or due
to or on behalf of the Participant under this Plan at any time. Notwithstanding
this Section 4.3, a Participant may be entitled to benefits under other plans
maintained by the Company if the terms of such plans provide such benefits.

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4.4 Effect of Employment Agreement. If, at any time a Participant is employed by
the Company pursuant to an employment agreement (“Employment Agreement”), the
following rules of application will be applied:
     (a) If a term is defined in the Plan and in the Employment Agreement and
those definitions are not identical, (i) the definition contained in the Plan
will supersede the definition contained in the Employment Agreement for purposes
of applying that term under the Plan and (ii) the definition contained in the
Employment Agreement will supersede the definition contained in the Plan for
purposes of applying that term under the Employment Agreement;
     (b) If an event or a series of related events entitle a Participant to
payments under both the Employment Agreement and Article 5 of the Plan, the
Participant will be entitled to the payments due under Article 5 reduced by the
amounts (if any) received under the Employment Agreement before the payments
become due under the Plan and no further payments will be due under the
Employment Agreement; and
     (c) If an event or series of related events entitle a Participant to
payments under both the Employment Agreement and Article 6 of the Plan, the
Participant will be entitled to the payments due under the Employment Agreement
and no payments will be due under the Plan.
Article 5 — Change in Control Payments and Benefits
5.1 Calculation of Change in Control Payments. If a CIC Participant is eligible
for payments and benefits under Section 4.1, the Company will:
     (a) Continue to pay the CIC Participant’s compensation and other benefits
through the Date of Termination and also will pay the CIC Participant the value
of any unused vacation or other paid-time off determined under the Company’s
personnel policy. These amounts will be paid no later than 30 days after the CIC
Participant’s Date of Termination and will be based on the rate of compensation
and value of benefits in effect before the Participant was notified of his or
her Termination.
     (b) Make to the CIC Participant a severance payment, calculated in
accordance with the following schedule:

      Participant’s Class   Amount of Payment
Class A
  300% of the sum of (i) Base Salary and (ii) Bonus Amount
 
   
Class B
  200% of the sum of (i) Base Salary and (ii) Bonus Amount
 
   
Class C
  100% of the sum of (i) Base Salary and (ii) Bonus Amount

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     (c) For 18 months after the Participant’s Date of Termination, the Company
also will maintain in full force and effect, for the CIC Participant’s continued
benefit (and that of all family members and other dependents who were enrolled
in the programs on the CIC Participant’s Date of Termination) all life, medical,
dental and/or vision insurance programs in which the CIC Participant (or members
of the CIC Participant’s family or other dependents) was participating or was
covered immediately before the CIC Participant’s Date of Termination. If the
terms of any of the programs just described do not allow the continued
participation described in the preceding sentence, the Company will (i) provide
benefits that are substantially similar (including eligibility conditions,
conditions on benefits, the value of benefits and the scope of coverage) to
those provided by the life, medical, dental and/or vision insurance programs in
which the CIC Participant (or members of the CIC Participant’s family or other
dependents) was participating immediately before the CIC Participant’s Date of
Termination and (ii) ensure that any eligibility or other conditions on benefits
under these programs, including deductibles and co-payments, will be
administered by applying the CIC Participant’s experience under any predecessor
program in which the CIC Participant (or members of the CIC Participant’s family
or other dependents) was participating immediately before the CIC Participant’s
Date of Termination. With respect to this Section 5.1(c), any benefits or
payments relating to medical, dental and/or vision insurance that are provided
after completion of the applicable continuation period permitted under the
Consolidated Omnibus Budget Reconciliation Act, as amended, and any benefits or
payments relating to life insurance shall be subject to the following: (A) the
benefits or payments provided during any taxable year of the CIC Participant
will not affect the benefits or payments to be provided to the CIC Participant
in any other taxable year; (B) reimbursement of any eligible expense must be
made on or before the last day of the CIC Participant’s taxable year following
the taxable year in which the expense was incurred; and (C) the right to such
benefits or payments is not subject to liquidation or exchange for another
benefit or payment. To the extent that any benefit extended under this
Section 5.1(c) would result in taxable compensation for the CIC Participant, the
CIC Participant shall be solely responsible for any such taxes.
     (d) In addition to the payments and benefits described above, the CIC
Participant shall receive any other change in control benefits to which the CIC
Participant is entitled under any other plan, program or agreement with the
Company or any member of its Controlled Group. Such benefits shall be provided
in accordance with the terms and conditions of the applicable plan, program or
agreement.
5.2 Form and Timing of Change in Control Payments.
     (a) For all CIC Participants, other than Steven A. Davis (the CEO as of the
Effective Date) unless a payment delay is required under Section 7.4, the change
in control severance payments described in Sections 5.1(a), (b) and (d) shall be
made in a single lump sum no later than 30 days after the Participant’s Date of
Termination (of, if later, the date of the occurrence of the Change in Control).
     (b) For Steven A. Davis (the CEO as of the Effective Date), to the extent
that he is a CIC Participant, the payment described in Section 5.1(b) shall be
paid in separate, equal

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monthly payments over a 24 month period, beginning no later than 30 days after
the latest of (i) Mr. Davis’ Date of Termination (ii) the date of the occurrence
of the Change in Control or (iii) the date payment may commence following a
payment delay required under Section 7.4. The other payments described in
Sections 5.1(a) and (d) shall be made in a single lump sum no later than 30 days
after the latest of (i) Mr. Davis’ Date of Termination (ii) the date of the
occurrence of the Change in Control or (iii) the date payment may commence
following a payment delay required under Section 7.4.
5.3 Treatment Under Code Section 280G.
     (a) Anything in the Plan to the contrary notwithstanding, in the event it
shall be determined that any payment or benefit provided under this Plan, when
combined with payments and benefits under all other plans, programs or
agreements with the Company, would be subject to an Excise Tax, then the amounts
payable to the Participant under the Plan shall be reduced (but not below zero)
to the maximum amount that could be paid to the Participant without giving rise
to an Excise Tax (the “Safe Harbor Cap”). The reduction of the amounts payable
hereunder, if applicable, shall be made by reducing first the cash payments
under Section 5.1(b), then by reducing the cash payments under Section 5.1(a)
and last by reducing the continued access to life, medical and dental insurance
under Section 5.1(c)). For purposes of reducing the payments and benefits to the
Safe Harbor Cap, only amounts payable under the Plan (and no other payments)
shall be reduced.
     (b) All determinations required to be made under this Section 5.3 shall be
made by a public accounting firm that is retained by the Company to provide tax
advice as of the date immediately prior to the Change in Control (the
“Accounting Firm”) which shall provide detailed supporting calculations both to
the Company and the Participant within 15 business days of the receipt of notice
from the Company or the Participant that there has been a payment, or such
earlier time as is requested by the Company. Notwithstanding the foregoing, in
the event (i) the Compensation Committee shall determine prior to the Change in
Control that the Accounting Firm is precluded from performing such services
under applicable auditor independence rules or (ii) the Audit Committee of the
Board determines that it does not want the Accounting Firm to perform such
services because of auditor independence concerns or (iii) the Accounting Firm
is serving as accountant or auditor for the individual, entity or group
effecting the Change in Control, the Audit Committee shall appoint another
nationally recognized public accounting firm to make the determinations required
hereunder (which accounting firm shall then be referred to as the Accounting
Firm hereunder). If payments are reduced to the Safe Harbor Cap, the Accounting
Firm shall provide a reasonable opinion to the Participant that he or she is not
required to report any Excise Tax on his or her federal income tax return. All
fees, costs and expenses (including, but not limited to, the costs of retaining
experts) of the Accounting Firm shall be borne by the Company. In the event the
Accounting Firm determines that the payments shall be reduced to the Safe Harbor
Cap, it shall furnish the Participant with a written opinion to such effect. The
determination by the Accounting Firm shall be binding upon the Company and the
Participant.

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     (c) If any good faith dispute arises regarding the determination of a
payment of an Excise Tax, then the Company shall pay any and all of the
Participant’s professional fees and expenses relating to such dispute, including
but not limited to the Participant’s reasonable attorney’s fees.
Article 6 – Severance Benefits
6.1 Severance Payments. If a Severance Participant is eligible for payments and
benefits under Section 4.2, the Company shall:
     (a) Pay to such Severance Participant an amount equal to (i) his or her
Base Salary; divided by (ii) 12; multiplied by (iii) the Benefit Multiplier. For
purposes of this Article 6, the “Benefit Multiplier” shall be determined under
the following formula:

      Years of Service*   Benefit Multiplier Formula *As defined in Section 2.35
          Less than twelve   One for each Year of Service       Twelve or more  
Twelve

     (b) Pay to such Severance Participant, if he or she is enrolled in the
Company’s medical, dental and/or vision benefit programs on the Date of
Termination, a lump sum amount equal to the difference between (i) the premium
cost for COBRA continuation coverage, and (ii) the required contribution rate
that would be charged to an active employee for that coverage, each determined
as of the Date of Termination; multiplied by the Benefit Multiplier.
6.2 Form and Timing of Severance Payments. Except to the extent that payment is
delayed pursuant to Section 7.4, any amounts determined pursuant to the
provisions of paragraphs (a), (b) and (c) of Section 6.1 shall be paid to the
Severance Participant in a single lump sum payment no later than 30 days
following the Severance Participant’s Date of Termination.
Article 7 – Conditions Affecting Payments
7.1 Other Benefits. Except as expressly provided in this Plan, a Participant’s
right to receive the payments and benefits described in Article 5 or Article 6
will not decrease the amount of, or otherwise adversely affect, any other
benefits payable to the Participant under any plan, program or agreement between
the Participant and the Company or any member of its Controlled Group.
7.2 No Mitigation. The Participant is not required to mitigate the amount of any
payment described in this Plan by seeking other employment or otherwise, nor
will the amount of any payment or benefit provided for in Article 5 or Article 6
be reduced by any compensation the Participant earns in any capacity after
Termination or by reason of the Participant’s receipt of or right to receive any
retirement or other benefits on or after Termination.

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7.3 Withholding. The amount of any payment made under this Plan will be reduced
by amounts the Company is required to withhold with respect to any income, wage
or employment taxes imposed on the payment.
7.4 Payment Delay Required By Code Section 409A. Notwithstanding anything in the
Plan to the contrary, if a Participant is a Specified Employee on the Date of
Termination and the Participant is entitled to a payment and/or a benefit under
the Plan that is required to be delayed pursuant to Code
Section 409A(a)(2)(B)(i), then such payment or benefit, as the case may be,
shall not be paid or provided (or begin to be paid or provided) until the first
business day of the seventh month following the Date of Termination or, if
earlier, the date of the Participant’s death. The first payment that can be made
to the Participant following such postponement period shall include the
cumulative amount of any payments or benefits that could not be paid or provided
during such postponement period due to the application of Code
Section 409A(a)(2)(B)(i).
7.5 Limit on Number of Changes in Control. Regardless of any provision of this
Plan, if more than one Change in Control (whether or not related) occurs while
this Plan is in effect, the total amount payable under this Plan for any one
Participant will be the largest amount calculated for that Participant with
respect to any single Change in Control occurring during the Plan’s effective
period.
Article 8 – Separation Agreement and Participant Obligations
8.1 Separation Agreement. The obligations of the Company to pay or provide the
payments and benefits described in Article 5 or Article 6 are contingent on the
Participant’s (for him/herself, his/her heirs, legal representatives and
assigns) agreement to execute a separation or like agreement in the form and
substance to be provided by Company, containing a general release of the
Company, all members of its Controlled Group and their officers, directors,
agents and employees from any claims or causes of action of any kind that the
Participant might have, regarding his/her employment or the termination of that
employment and shall require that the Participant acknowledge and agree to be
subject to the Participant obligations set forth in Article 8 of the Plan,
including specifically the obligation to repay Plan benefits pursuant to
Section 8.5 of the Plan. The Participant understands that the release portion of
the agreement will apply to the maximum extent permitted by law to all claim(s)
he or she might have under any federal, state or local statute or ordinance, or
the common law, for employment discrimination, wrongful discharge, breach of
contract, violations of Title VII of the Civil Rights Act of 1964, the Civil
Rights Act of 1991, the Age Discrimination in Employment Act, the Older Workers
Benefit Protection Act, the Employee Retirement Income Security Act, the
Americans with Disabilities Act, or the Family and Medical Leave Act, and all
other claims related in any way to the Participant’s employment or the
termination of that employment.
8.2 Confidential Information. Except as otherwise required by applicable law, a
Participant expressly agrees to keep and maintain Confidential Information
confidential and not, at any time during or subsequent to the Participant’s
employment with the Company or any member of its Controlled Group, to use any
Confidential Information for the Participant’s own benefit or to

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divulge, disclose or communicate any Confidential Information to any person or
entity in any manner except (a) to employees or agents of the Company or any
member of its Controlled Group that need the Confidential Information to perform
their duties on behalf of the Company or any member of its Controlled Group or
(b) in the performance of the Participant’s duties to the Company. The
Participant also agrees to notify the Company promptly of any circumstance the
Participant believes may legally compel the disclosure of Confidential
Information and to give this notice before disclosing any Confidential
Information.
8.3 Non-Competition and Non-Solicitations.
     (a) The Participant covenants and agrees that for a period of one year
following the Participant’s Termination, the Participant shall not, without the
prior written consent of the Administrator, directly or indirectly, as an
employee, employer, consultant, agent, principal, partner, shareholder, officer,
director, member, manager or through any other kind of ownership (other than
ownership of securities of publicly held corporations of which the Participant
owns less than three percent of any class of outstanding securities),
membership, affiliation, association, or in any other representative or
individual capacity, engage in or render, or agree to engage in or render, any
services to any Competing Business. For purposes of this Plan, “Competing
Business” shall mean any business in North America that (i) is engaged in the
family or casual dining restaurant industry; (ii) offers products that compete
with products offered by the Company or any member of its Controlled Group;
(iii) offers products that compete with products the Company or any member of
its Controlled Group has taken substantial steps toward launching during the
Participant’s employment with the Company; or (iv) is engaged in a line of
business that competes with any line of business that the Company or any member
of its Controlled Group enters into, or has taken substantial steps to enter
into, during the Participant’s employment with the Company. During the one-year
period following the Participant’s Termination, the Participant may request, in
writing, the approval of the Administrator to provide services to a Competing
Business in a capacity that is unrelated to the business and products of the
Company or any member of its Controlled Group and that will not result in the
unauthorized use or disclosure of Confidential Information to which the
Participant had access by virtue of his or her employment with the Company. The
Participant agrees to provide any information the Administrator deems necessary
to make this determination, and the Administrator shall not unreasonably
withhold its approval.
     (b) The Participant agrees that during the one year period following his or
her Termination, he or she shall not, either directly or indirectly, on his or
her own behalf or in the service or on behalf of others, (i) solicit or divert,
or attempt to solicit or divert any person then employed by the Company or any
member of its Controlled Group; or (ii) hire or attempt to hire any person then
employed by the Company or any member of its Controlled Group as an officer,
Region Coach, Head Coach, Area Coach, or Market Coach, or similar positions.
8.4 Non-Disparagement. The Participant agrees that he or she shall not make or
publish any statement (orally or in writing) that becomes or reasonably could be
expected to become publicly known or otherwise impact the Company’s business, or
instigate, assist or participate in the making or publication of any such
statement, which would libel, slander or disparage (whether or

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not such disparagement legally constitutes libel or slander) the Company, any
member of its Controlled Group or their officers, directors and employees, or
any person affiliated with the Company, or the reputations of any of its past or
present shareholders, officers, directors, agents, representatives and employees
unless compelled to do so by valid subpoena or other court order, and in such
case only after first notifying the Company in advance of such subpoena or court
order.
8.5 Effect of Breach of Obligations. If a Participant breaches any obligation
contained in this Article 8:
     (a) If that breach occurs prior to the Participant’s Termination, his or
her participation in this Plan shall terminate as of the date of the breach,
even if the fact of the breach becomes apparent at a later date, and no amounts
will be due under this Plan; or
     (b) If that breach occurs or becomes apparent after the Participant’s
Termination, no amounts will be due under this Plan and the Participant must
repay any amounts paid under either Article 5 or Article 6 of this Plan, plus
interest calculated at the prime rate of interest quoted in the Wall Street
Journal, over the period beginning on the date of the payment to the Participant
under the Plan and ending on the date of repayment.
8.6 Recoupment. In addition to the recovery right described in Section 8.5, if
the Company is required to prepare an accounting restatement that would trigger
recoupment under the Company’s Recoupment Policy, any amount to be repaid by a
Participant under the Recoupment Policy may be withheld by the Company from
amounts otherwise payable by the Company to the Participant under this Plan.
8.6 Enforceability. To the extent any provision of this Article 8 shall be
invalid or unenforceable, it shall be considered deleted and the remainder of
such provision shall be unaffected and shall continue in full force and effect.
In furtherance and not in limitation of the foregoing, should the duration or
geographical extent of, or business activities covered by any provision of this
Article 8 be in excess of that which is valid and enforceable under applicable
law, then such provision shall be construed to cover only that duration, extent
or activities which may validly and enforceably be covered. The Participant
acknowledges the uncertainty of the law in this respect and expressly stipulates
that this Article 8 shall be given the construction that renders the provisions
valid and enforceable to the maximum extent (not exceeding its express terms)
possible under applicable law.
Article 9 – Administration of the Plan
9.1 Administrator. The administration of the Plan shall be under the supervision
of the Administrator. The Administrator shall have the discretionary authority
to make eligibility determinations, all necessary factual determinations and to
construe terms under this Plan. The Administrator shall have the discretionary
authority to delegate its authority to any committee or individual and to hire
such accountants, counsel, actuaries, consultants or other experts it determines
necessary for the administration of this Plan.

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9.2 Reliance on Tables, Etc. In administering the Plan, the Administrator will
be entitled, to the extent permitted by law, to rely conclusively on all tables,
valuations, certificates, opinions and reports which are furnished by, or in
accordance with the instructions or recommendations of accountants, counsel,
actuaries, consultants or other experts employed or engaged by the
Administrator.
9.3 Claims and Review Procedure.
     (a) Claims Procedure. Any person who believes he or she is being denied any
rights or benefits under the Plan may file a claim in writing with the
Administrator. If any such claim is wholly or partially denied, the
Administrator will notify such person of its decision in writing. Such
notification will contain (i) specific reasons for the denial, (ii) specific
reference to pertinent Plan provisions, (iii) a description of any additional
material or information necessary for such person to perfect such claim and an
explanation of why such material or information is necessary, and (iv)
information as to the steps to be taken if the person wishes to submit a request
for review. Such notification will be given within 90 days after the claim is
received by the Administrator (or within one hundred 180 days, if special
circumstances require an extension of time for processing the claim, and if
written notice of such extension and circumstances are given to such person
within the initial 90-day period). If such notification is not given within such
period, the claim will be considered denied as of the last day of such period,
and such person may request a review of his or her claim.
     (b) Review Procedure. Within 60 days after the date on which a person
receives a written notice of a denied claim (or, if applicable, within 60 days
after the date on which such denial is considered to have occurred) such person
(or his or her duly authorized representative) may (i) file a written request
with the Administrator for the review of the denied claim and of pertinent
documents and (ii) submit written issues and comments to the Administrator. The
Administrator will notify such person of its decision in writing. Such
notification will be written in a manner calculated to be understood by such
person and will contain specific reasons for the decision as well as specific
reference to pertinent Plan provisions. The decision on review will be made
within 60 days after the request for review is received by the Administrator (or
within 120 days, if special circumstances require an extension of time for
processing the request, such as an election by the Administrator to hold a
hearing, and if written notice of such extension and circumstances are given to
such person within the initial 60-day period). If the decision on review is not
made within such period, the claim will be considered denied.
9.4 Indemnification of Administrator. The Company agrees to indemnify and to
defend to the fullest extent permitted by law any member of the Compensation
Committee serving as the Administrator and any employee assisting the
Administrator in connection with its duties (including any individual who
formerly served as a member of the Compensation Committee or who assisted the
Administrator), against all liabilities, damages, costs and expenses (including
attorneys’ fees and amounts paid in settlement of any claims approved by the
Compensation Committee) incurred by the Administrator or such employee in
connection with the administration of this Plan, including but not limited to
the application of the Claims and Reviews Procedures set forth herein.

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9.5 Named Fiduciary. For purposes of ERISA, the named fiduciary of the Plan
shall be the Company.
Article 10 – Duration, Amendment and Termination
10.1 Duration. This Plan shall remain in effect until terminated as provided in
Section 10.2. Notwithstanding the foregoing, if a Change in Control occurs, this
Plan shall continue in full force and effect and shall not terminate or expire
until the later of (a) the date on which all Participants who become entitled to
any payments or benefits hereunder shall have received such payments and
benefits in full or (b) 36 consecutive calendar months have elapsed after the
Change in Control.
10.2 Amendment and Termination.
     (a) The Plan, including but not limited to Exhibit A, may be terminated or
amended in any respect by resolution adopted by the Compensation Committee
unless a Change in Control has previously occurred. However, after the
Compensation Committee has knowledge of a possible transaction or event that if
consummated would constitute a Change in Control, this Plan may not be
terminated or amended in any manner which would adversely affect the rights or
potential rights of Participants, unless and until the Compensation Committee
has determined that all transactions or events that, if consummated, would
constitute a Change in Control have been abandoned and will not be consummated,
and, provided that, the Compensation Committee does not have knowledge of other
transactions or events that, if consummated, would constitute a Change in
Control. If a Change in Control occurs, the Plan shall no longer be subject to
amendment, change, substitution, deletion, revocation or termination in any
respect that adversely affects the rights of Participants, and no Participant
shall be removed from Plan participation.
     (b) The Compensation Committee in its sole discretion may add or remove any
CIC Participant from participation in the Plan as a CIC Participant as of any
date specified by the Compensation Committee, provided that no individual may be
so removed from participation in the Plan as a CIC Participant in connection
with or in anticipation of a Change in Control that actually occurs. At the time
that the Compensation Committee adds or removes any CIC Participant from
participation in the Plan as a CIC Participant, the Compensation Committee
should also amend Exhibit A to the Plan. In the event of a conflict between the
official record of proceedings of the Compensation Committee and the Plan and
Exhibit A, the official record of proceedings of the Compensation Committee
shall control.
Article 11 – Successors; Binding Agreement
11.1 Successors. The Company will require any successor (whether direct or
indirect, by purchase, merger, consolidation or otherwise) to all or
substantially all of the business and/or assets of the Company to
unconditionally assume all of the obligations of the Company hereunder. Failure
of the Company to obtain such assumption prior to the effectiveness of any such
succession shall constitute Good Reason hereunder and shall entitle the CIC
Participants to

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payments and benefits in the same amount and on the same terms as the CIC
Participants would be entitled hereunder if they had satisfied the requirements
of Section 4.1, except that for purposes of implementing the foregoing, the date
on which any succession becomes effective shall be deemed the Date of
Termination.
11.2 Binding Agreement. The benefits provided under this Plan shall inure to the
benefit of and be enforceable by the Participant’s personal or legal
representatives, executors, administrators, successors, heirs, distributees,
devisees and legatees. If the Participant shall die while any amounts would be
payable to the Participant hereunder had the Participant continued to live, all
such amounts, unless otherwise provided herein, shall be paid in accordance with
the terms of this Plan to such person or persons appointed in writing by the
Participant to receive such amounts or, if no person is so appointed, to the
Participant’s estate.
Article 12 — Miscellaneous
12.1 Elections and Notices. Notwithstanding anything to the contrary contained
in this Plan, all elections and notices of every kind under this Plan shall be
made on forms prepared by the Company or shall be made in such other manner as
permitted or required by the Company, including through electronic means, over
the internet or otherwise. An election shall be deemed made when received by the
Company (or its designated agent, but only in cases where the designated agent
has been appointed for the purpose of receiving such election), which may waive
any defects in form.
     If not otherwise specified by this Plan or the Company, any notice or
filing required or permitted to be given to the Company under the Plan shall be
delivered to the principal office of the Company, directed to the attention of
the General Counsel for the Company or his or her successor. Such notice shall
be deemed given on the date of delivery.
     Notice to the Participant shall be deemed given when mailed (or sent by
telecopy) to the Participant’s work or home address as shown on the records of
the Company or, at the option of the Company, to the Participant’s e-mail
address as shown on the records of the Company. It is the Participant’s
responsibility to ensure that the Participant’s addresses are kept up to date on
the records of the Company. In the case of notices affecting multiple
Participants, the notices may be given by general distribution at the
Participants’ work locations.
12.2 Governing Law; Validity. To the extent not preempted by Federal law, the
Plan, and all benefits and agreements hereunder, and any and all disputes in
connection therewith, shall be governed by and construed in accordance with the
substantive laws of the State of Ohio, without regard to conflict or choice of
law principles which might otherwise refer the construction, interpretation or
enforceability of this Plan to the substantive law of another jurisdiction.
12.3 Employment Not Guaranteed. Nothing contained in the Plan nor any action
taken thereunder shall be construed as giving any Participant the right to be
retained in the employ of the Company.
12.4 Funding. Benefits are paid from the Company’s general assets.

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12.5 Invalidity. In the event any provision of this Plan is held to be illegal
or invalid, the remaining provisions of the Plan shall not be affected thereby.
12.6 Code Section 409A. The Plan shall be interpreted, construed and operated to
reflect the intent of the Company that all aspects of the Plan shall be
interpreted either to be exempt from the provisions of Code Section 409A or, to
the extent subject to Code Section 409A, comply with Code Section 409A and any
regulations and other guidance thereunder. Notwithstanding anything to the
contrary in Article 10, this Plan may be amended at any time, without the
consent of any Participant, to avoid the application of Code Section 409A in a
particular circumstance or to the extent determined necessary or desirable to
satisfy any of the requirements under Code Section 409A, but the Company shall
not be under any obligation to make any such amendment. Nothing in the Plan
shall provide a basis for any person to take action against the Company based on
matters covered by Code Section 409A, including the tax treatment of any award
made under the Plan, and the Company shall not under any circumstances have any
liability to any Participant or other person for any taxes, penalties or
interest due on amounts paid or payable under the Plan, including taxes,
penalties or interest imposed under Code Section 409A.

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