Exhibit 10.1

EXECUTION VERSION

CERTAIN IDENTIFIED INFORMATION HAS BEEN EXCLUDED FROM THIS EXHIBIT BECAUSE IT IS
NOT MATERIAL AND WOULD LIKELY CAUSE COMPETITIVE HARM TO THE REGISTRANT IF
PUBLICLY DISCLOSED. [***] INDICATES THAT INFORMATION HAS BEEN REDACTED.

AMENDMENT 1 TO THE APRIL 1, 2006 TECHNOLOGY AGREEMENT

BY AND BETWEEN XEROX CORPORATION AND FUJI XEROX CO., LTD.

This Amendment 1 (“Amendment”) to the April 1, 2006 Technology Agreement
(“2006TA”) by and between Xerox Corporation, a corporation organized under the
laws of the State of New York with a principal office at 201 Merritt 7, Norwalk,
CT 06851-1056 (“Xerox”) and Fuji Xerox Co., Ltd. with a principal office at
9-7-3, Akasaka Minato-ku, Tokyo 107-0052, Japan (“Fuji Xerox” and, together with
Xerox, the “Parties”) is entered into on November 5, 2019.

Effective as of the Amendment Effective Date (as defined below), the Parties
hereby agree as follows:

 

1.

Fuji Xerox Rights to Xerox Trademarks Upon Expiration or Termination.

 

  (a)

Section C7 (Fuji Xerox Rights to Xerox Trademarks Upon Expiration or
Termination) of the 2006TA is hereby deleted in its entirety and replaced with
the following.

“C7. Fuji Xerox Rights to Xerox Trademarks Upon Expiration or Termination:

 

  (a)

In the event either Party opts not to renew this Agreement, then on the
expiration date of this Agreement (the “Expiration Date”), this Agreement shall
terminate in accordance with Section E14, including Xerox’s license grant under
Xerox Trademarks to Fuji Xerox as set forth in Section C1(a), which shall
terminate in its entirety.

 

  (b)

After receiving Xerox’s notice to not renew this Agreement or sending Fuji
Xerox’s notice to Xerox to not renew this Agreement, as the case may be, Fuji
Xerox shall transition away from the use of the Xerox Trademarks to a new brand
(the “New Brand”) in a manner that will allow Fuji Xerox to operate under the
New Brand as soon as reasonably practicable after the Expiration Date, [***].

 

  (c)

“Approved Statement(s)” means (i) the statement “Fuji Xerox Co. Ltd. will
change/has changed its name to [new company name] as of [date]” and (ii) any
other statement mutually agreed between the Parties respecting the name change
by Fuji Xerox to the New Brand. As promptly as practicable following the notice
from either Party to not renew as set forth above, Xerox and Fuji Xerox shall
reasonably cooperate in the development of additional approved statements
respecting the name change by Fuji Xerox to the New Brand in accordance with the
foregoing clause (ii). Without the prior written consent of the other Party,
neither Party shall deviate in any material respect from an Approved Statement
in any announcement, press release, customer disclosure, or other internal or
external release of information to the extent respecting such name change,
except as required by applicable law or regulation.

 

  (d)

During the two (2) year period commencing with the Expiration Date (“Transition
Period”), subject to the Quality Control Standards and a payment of one hundred
million U.S. dollars (USD $100,000,000.00) payable by wire transfer of
immediately available funds to an account designated by Xerox within three
(3) business days of the first date of the Transition Period, Fuji Xerox shall
have (i) an exclusive license to use Xerox Trademarks to manufacture, have made,
use, lease, sell, distribute or otherwise dispose of Xerographic Products in the
Territory; (ii) a non-exclusive license to use Xerox Trademarks to manufacture,
have made, use, lease, sell, distribute or otherwise dispose of all other
Products in the Territory; and (iii) a limited right, on a case by case basis
and upon the prior written permission of Xerox, to use the “Fuji Xerox Co.,
Ltd.” name on the nameplate attached to certain products sold outside of the
Territory as set forth in Annex C-1 of this Agreement.

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  (e)

During the Transition Period, Fuji Xerox shall reasonably cooperate with Xerox
in order to allow Xerox to take reasonably necessary steps to preserve the Xerox
Trademarks in jurisdiction(s) in the Territory after the end of the Transition
Period, including notifying Xerox, as promptly as practicable, in the event that
Fuji Xerox ceases using certain Xerox Trademarks identified in Exhibit B in any
jurisdiction in the Territory.

 

  (f)

Upon expiration of the Transition Period, Fuji Xerox shall immediately cease
implementation of any new or expanded uses of Xerox Trademarks and discontinue
existing uses of Xerox Trademarks; provided, however, that:

 

  (i)

the use of Xerox Trademarks affixed to Products that have already been sold,
leased, distributed or licensed to customers of Fuji Xerox, its Subsidiaries or
FX JV OPCOs shall not be affected by this Section C7(f); and

 

  (ii)

For the avoidance of doubt, the right of customers or distributors to which
Products have already been sold, leased, licensed or otherwise distributed prior
to the end of the Transition Period shall not be affected by termination of this
Agreement or the Transition Period; and Fuji Xerox may continue to provide
maintenance services with respect to such Products.

 

  (g)

Fuji Xerox acknowledges that its violation of the limited licenses granted in
accordance with the provisions of this Agreement will result in immediate and
irreparable harm to Xerox for which there is no adequate remedy at law.
Notwithstanding the provisions of E29, Xerox shall be entitled to bring an
action or proceeding for specific performance, injunctive relief and/or other
equitable relief to compel Fuji Xerox to discontinue the infringement of the
Xerox Trademarks, to cease and desist all unauthorized use of the Xerox
Trademarks, to take all affirmative acts necessary to ensure discontinuance of
use of the Xerox Trademarks after the expiration or termination of this
Agreement, and to obtain such other or different relief as may be necessary and
proper. The provisions of this Section C7(g) shall survive the termination or
expiration of this Agreement.

 

  (h)

In addition, Fuji Xerox shall have the royalty-free perpetual, revocable (solely
in the event of non-compliance with the limitations below) right after the
Transition Period to use the “Fuji Xerox” name under the following limited
conditions: [***].

 

  (i)

For avoidance of doubt, notwithstanding any provision of the 2006TA to the
contrary: (i) Sections C7(b) through C7(i) above shall survive expiration of the
2006TA for the duration of the Transition Period upon nonrenewal of the 2006TA
pursuant to Section E14; and (ii) all rights granted to Fuji Xerox by Xerox as
set forth in this Section C7 are subject to the following provisions of the
2006TA, which shall survive and apply during the Transition Period and otherwise
in accordance with their terms (if and as applicable): Part A (to the extent
applicable), Section C1(b), Section C4, Section C8(a), Section C9, Section C10,
Section C11, Section C12, Section C13, Section C14, and Section E19.”

 

  (b)

The following sections of the 2006TA are hereby modified and amended as follows.

 

  (i)

The first sentence of Section B16(a) is hereby deleted in its entirety and
replaced with the following:

“Except to the extent such negotiations relate to the development, manufacture
or other preparation of Products for sale under the New Brand (as defined in the
Section C7(b)), during the Term, Xerox and Fuji Xerox shall promptly notify the
other party in writing upon the initiation of negotiations by Xerox, Fuji Xerox
or one of their respective Subsidiaries with any third party involving any of
the following, provided that if such third party is Fujifilm Co., Ltd.,
reporting of such events shall be made after such occurrence of the events on a
quarterly basis:”

 

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  (ii)

The last sentence of Section C1(a) is hereby deleted in its entirety and
replaced with the following sentences:

“Fuji Xerox acknowledges and understands that the use of the “Fuji Xerox”
Trademark and Trade Name outside of the Territory for advertisement or
solicitation purposes is outside of any licenses granted hereunder and is
strictly prohibited, subject (with respect to Trade Name) to the limited
exception stated in Section C7(i). For avoidance of doubt, a mark containing the
word “Fuji” shall not be deemed as confusingly similar, deceptive or misleading
with respect to “Fuji Xerox”.”

 

  (iii)

Section C5 is hereby deleted in its entirety and replaced with the following:

“During the Term, Fuji Xerox and its Subsidiaries and such other companies as
agreed in writing (except for certain small “start-up” companies to be mutually
agreed to in writing) shall trade under the trade names that include the term
“Xerox” in the Territory except where otherwise agreed between the Parties and
except in the case of P.T. Astra-Graphia in Indonesia and as set forth in
Section C7(b).”

 

  (iv)

The first sentence of Section C6(a)(i) is hereby deleted in its entirety and
replaced with the following:

“Except as expressly set forth in Section C7(b), during the Term, all Products
manufactured, made, used, sold, leased, distributed or otherwise disposed of
within DPA inside the Territory by Fuji Xerox, its Subsidiaries and Fuji Xerox
JV OPCOs shall prominently bear the “XEROX” or “FUJI XEROX” trademark.”

 

  (v)

The third sentence of Section C6(a)(ii) is hereby deleted in its entirety and
replaced with the following:

“Except as expressly set forth in Section C7(b), during the Term, all such
Products manufactured, made, used, sold, leased, distributed or otherwise
disposed of within DPA in the Territory by Fuji Xerox, its Subsidiaries and Fuji
Xerox JV OPCOs for the Office Segment may bear Fuji Xerox Trademarks as product
names, if so desired by Fuji Xerox, provided such use is secondary to the
“XEROX” or “FUJI XEROX” Trademark used; and provided further that prior to
implementation of such Fuji Xerox trademarks, Fuji Xerox shall propose, in
writing, to Xerox such Fuji Xerox Trademarks for Xerox’s prompt concurrence.”

 

  (vi)

The second sentence of Section C6(a)(iii) is hereby deleted in its entirety and
replaced with the following:

“Except as expressly set forth in Section C7(b), during the Term, all Products
manufactured, made, used, sold, leased, distributed or otherwise disposed of
within DPA inside the Territory shall bear Xerox Trademarks as product names, be
approved by Xerox and registered (where registerable) in the name of Xerox
Corporation or Xerox Limited in the Territory at Xerox’s cost; provided that
Xerox Corporation or Xerox Limited shall effectively manage that process.”

 

  (vii)

Section C6(a)(iv) is hereby deleted in its entirety and replaced with the
following:

“Fuji Xerox may, from time to time, use other trademarks with respect to DPA;
provided however, during the Term, all new names must be approved in advance by
Xerox and such new names shall be registered (where registerable) in the name of
Xerox Corporation or Xerox Ltd. except as provided in (1) Section C6(a)(ii) or
(2) Section C7(b).”

 

  (viii)

Section C8(b) is hereby deleted in its entirety.

 

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  (ix)

The first sentence of Section C12(a) is hereby deleted in its entirety and
replaced with the following:

“Fuji Xerox shall manufacture, sell, lease, use, distribute or otherwise dispose
of Xerox branded Products and all related Xerox branded packaging and
promotional materials in compliance with the Quality Control Standards.”

 

  (x)

Section E17 is hereby deleted in its entirety and replaced with the following:

“Upon expiration or termination of this Agreement under Section E14, the Patent,
Technical Information and Copyright licenses and rights granted to Fuji Xerox
under the Amended 1999TA and such already granted to Fuji Xerox under Sections
B1, B2, and B3 hereof as of the date of expiration or termination shall continue
in effect as royalty-free, irrevocable, non-exclusive licenses, with the right
to grant sublicenses as provided in Section B1, B2, and B3.”

 

2.

Post-Expiration IP Access.    From and after the Expiration Date, Xerox’s
licenses granted to Fuji Xerox for that certain non-marking DPA set forth in
Exhibit A of this Amendment shall be amended to be worldwide, royalty-free,
non-exclusive, sublicensable solely to Fuji Xerox Subsidiaries, perpetual and
irrevocable. Any licenses of future IP (i.e., developed after the Expiration
Date) shall be agreed separately on an arms-length basis.

 

3.

Effect of Termination.    Except as set forth in this Amendment, after the
Expiration Date, those terms contemplated to survive by Section E16 of the
2006TA shall survive as set forth therein.

 

4.

Amendment Effective Date.    Subject to the terms and conditions of that certain
Stock Purchase Agreement, dated as of November 5, 2019, by and between FUJIFILM
Holdings Corporation, FUJIFILM Asia Pacific Pte. Ltd., Xerox, Xerox Limited and
Fuji Xerox (the “SPA”), this Amendment shall become effective on the Ancillary
Agreements Effectiveness Date as defined in the SPA (the “Amendment Effective
Date”).

 

5.

Termination.    If the SPA is terminated pursuant to its terms prior to the
Amendment Effective Date, this Amendment shall terminate and be of no further
force and effect. For the avoidance of doubt, termination of the SPA on or after
the Amendment Effective Date shall have no effect on this Amendment.

 

6.

Survival.    In the event of any conflict between the terms of this Amendment
and the terms of the 2006TA, the terms of this Amendment shall control and be
governing. Except as expressly stated in this Amendment, the 2006TA and all
provisions not amended herein shall continue in full force and effect in
accordance with their terms.

 

7.

Exhibits.

 

          Exhibit A    Certain Non-Marking DPA           Exhibit B    Certain
Xerox Trademarks           Exhibit C    Xerox Trademarks List

[Signature Page Follows]

 

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XEROX CORPORATION    FUJI XEROX CO., LTD. By: /s/ Steve Bandrowczak    By: /s/
Kouichi Tamai Printed Name: Steve Bandrowczak    Printed Name: Kouichi Tamai

 

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