Exhibit 10.1

TERMINATION OF REGISTRATION RIGHTS AGREEMENT

This Termination of the Registration Rights Agreement (as defined below) is made
as of April 29, 2014.

RECITALS

WHEREAS, an Amended and Restated Registration Rights Agreement dated as of
August 7, 2012 (the “Registration Rights Agreement”) was entered into by and
among BLOOMIN’ BRANDS, INC., a Delaware Corporation (the “Company”), the
INVESTORS, the OTHER INVESTORS, and the FOUNDERS (the terms INVESTORS, OTHER
INVESTORS and the FOUNDERS having the same meaning as defined in the
Registration Rights Agreement);

WHEREAS, Elizabeth A. Smith subsequently became a party to the Registration
Rights Agreement;

WHEREAS, the parties desire to terminate the Registration Rights Agreement in
its entirety and the Company and Bain Capital (OSI) IX, L.P., Bain Capital (OSI)
IX Coinvestment, L.P., BCIP TCV, LLC, Bain Capital Integral Investors 2006, LLC
and BCIP Associates—G (collectively, the “Bain Funds”), Chris T. Sullivan and
certain of his affiliated persons and entities, and Elizabeth A. Smith desire to
enter into a new Registration Rights Agreement concurrently with the termination
of the Registration Rights Agreement (the “New Registration Rights Agreement”).

AGREEMENT

Therefore, the parties hereto hereby agree as follows:

Termination of Registration Rights Agreement.

Subject to Section 6.3 of the Registration Rights Agreement, the Registration
Rights Agreement is hereby terminated pursuant to Section 6.2 in its entirety
effective April 29, 2014, subject to, and contingent upon, entering into the New
Registration Rights Agreement.

IN WITNESS WHEREOF, each of the undersigned has duly executed this Agreement (or
caused this Agreement to be executed on its behalf by its officer or
representative thereunto duly authorized) under seal as of the date first above
written.
SIGNATURE PAGES FOLLOW

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COMPANY:
 
BLOOMIN’ BRANDS, INC.
 
 
 
 
 
 
 
 
 
By:
/s/ David Deno
 
 
 
 
Name: David Deno
 
 
 
 
Title: Chief Financial and Administrative Officer
 
 
 
 
 
 

2

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THE INVESTORS:
 
 
 
 
 
 
 
 
 
 
 
 
 
BAIN CAPITAL (OSI) IX COINVESTMENT, L.P.
 
 
 
 
 
 
 
 
By: Bain Capital Partners IX, L.P.,
 
 
 
 
 
 
 
 
 
Its general partner
 
 
 
 
 
 
 
 
 
By: Bain Capital Investors, LLC,
 
 
 
 
 
 
 
 
 
Its general partner
 
 
 
 
 
 
 
 
 
By:
/s/ David Humphrey
 
 
 
 
 
 
 
 
 
Name: David Humphrey
 
 
 
 
 
 
 
 
Title: Managing Director
 
 
 
 
 
 
 
 
 
BAIN CAPITAL (OSI) IX, L.P.
 
 
 
 
 
 
 
 
By: Bain Capital Partners IX, L.P.,
 
 
 
 
 
 
 
 
 
Its general partner
 
 
 
 
 
 
 
 
 
By: Bain Capital Investors, LLC,
 
 
 
 
 
 
 
 
 
Its general partner
 
 
 
 
 
 
 
 
 
By:
/s/ David Humphrey
 
 
 
 
 
 
 
 
 
Name: David Humphrey
 
 
 
 
 
 
 
 
 
Title: Managing Director
 
 
 
 
 
 
 
 
 
BCIP TCV, LLC
 
 
 
 
 
 
 
 
 
By: Bain Capital Investors, LLC,
 
 
 
 
 
 
 
 
 
Its administrative member
 
 
 
 
 
 
 
 
By:
/s/ David Humphrey
 
 
 
 
 
 
 
 
 
Name: David Humphrey
 
 
 
 
 
 
 
 
 
Title: Managing Director
 

3

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BAIN CAPITAL INTEGRAL INVESTORS 2006, LLC
 
 
 
 
 
 
 
 
By:  Bain Capital Investors, LLC,
 
 
 
 
 
 
 
 
 
Its administrative member
 
 
 
 
 
 
 
 
By:
/s/ David Humphrey
 
 
 
 
 
 
 
 
 
Name: David Humphrey
 
 
 
 
 
 
 
 
 
Title: Managing Director
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
BCIP ASSOCIATES-G
 
 
 
 
 
 
 
 
 
By: Bain Capital Investors, LLC,
 
 
 
 
 
 
 
 
 
Its managing partner
 
 
 
 
 
 
 
 
 
By:
/s/ David Humphrey
 
 
 
 
 
 
 
 
 
Name: David Humphrey
 
 
 
 
 
 
 
Title Managing Director
 
 
 
 
 
 
 

4

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THE OTHER INVESTORS:
CATTERTON PARTNERS VI – KANGAROO,
 
 
 
L.P.
 
 
 
 
 
 
 
 
 
 
By:
Catterton Managing Partner VI, LLC
 
 
 
General Partner
 
 
 
 
 
 
 
 
 
By:
CP6 Management, LLC
 
 
 
 
Managing Member of General Partner
 
 
 
 
 
 
 
 
By:
/s/ J. Michael Chu
 
 
 
 
Name: J. Michael Chu
 
 
 
 
Title: Authorized Signatory
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
CATTERTON PARTNERS VI – KANGAROO
 
 
COINVEST, L.P.
 
 
 
 
 
 
 
 
 
By:
Catterton Managing Partner VI, LLC
 
 
 
General Partner
 
 
 
 
 
 
 
 
 
By:
CP6 Management, LLC
 
 
 
 
Managing Member of General Partner
 
 
 
 
 
 
 
 
By:
/s/ J. Michael Chu
 
 
 
 
Name: J. Michael Chu
 
 
 
 
Title: Authorized Signatory
 

5

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FOUNDERS:
 
 
 
 
 
 
 
 
 
 
 
/s/ Robert D. Basham
 
 
 
 
Robert D. Basham
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
RDB EQUITIES LIMITED PARTNERSHIP
 
 
 
 
 
 
 
 
 
 
 
 
By: RDB EQUITIES, LLC,
 
 
 
 
 
 
 
its General Partner
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
By
/s/ Robert D. Basham
 
 
 
 
 
 
 
     Robert D. Basham
 
 
 
 
 
 
     Manager
 
 

6

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FOUNDERS:
 
 
 
 
 
 
 
 
 
 
/s/ Chris T. Sullivan
 
 
 
 
Chris T. Sullivan
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
CTS EQUITIES LIMITED PARTNERSHIP
 
 
 
 
 
 
 
 
 
 
 
 
By: CTS EQUITIES, LLC,
 
 
 
 
   its General Partner
 
 
 
 
 
 
 
 
 
 
 
 
 
 
      By
/s/ Chris T. Sullivan
 
 
 
 
 
 
 
Chris T. Sullivan
 
 
 
 
 
 
 
Manager
 
 
 
 
 
 
 
 
 
 
 
 
 
 
CHRIS T. SULLIVAN FOUNDATION
 
 
 
 
 
 
 
 
 
 
 
 
By:
/s/ Chris T. Sullivan
 
 
 
 
 
 
  Chris T. Sullivan
 
 
 
 
 
 
  President
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
/s/ Ashley Sullivan
 
 
 
 
 
ASHLEY SULLIVAN
 
 
 
 
 
 
 
 
 
 
 
 
 
 
/s/ Alexander Sullivan
 
 
 
 
 
ALEXANDER SULLIVAN
 
 

7

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To be effective for all purposes as of April 29, 2014
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ALEXANDER SULLIVAN IRREVOCABLE
 
 
 
 
TRUST
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
By:
/s/ Jill N. Creager
 
 
 
 
 
 
Trustee:
Jill N. Creager
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ASHLEY SULLIVAN IRREVOCABLE TRUST
 
 
 
 
 
 
 
 
 
 
 
 
By:
/s/ Jill N. Creager
 
 
 
 
 
 
Trustee:
Jill N. Creager
 
 
 
 
 
 
 
 
 
 

8

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SMITH:
 
 
 
 
 
 
 
 
/s/ Elizabeth A. Smith
 
 
 
 
Elizabeth A. Smith
 

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