Exhibit 10.44

PORTIONS OF THIS EXHIBIT HAVE BEEN REDACTED PURSUANT TO A REQUEST FOR
CONFIDENTIAL TREATMENT BY NELNET, INC. UNDER RULES AND REGULATIONS PROMULGATED
BY THE SECURITIES AND EXCHANGE COMMISSION. THE REDACTED PORTIONS ARE MARKED WITH
[*****] AND HAVE BEEN FILED SEPARATELY WITH THE SECURITIES AND EXCHANGE
COMMISSION ALONG WITH SUCH REQUEST FOR CONFIDENTIAL TREATMENT.

EDUCATION LOAN MARKETING
AND REFERRAL AGREEMENT

This Education Loan Marketing and Referral Agreement is made as of this 22nd day
of December, 2014 by and between Nelnet Consumer Finance, Inc., a Nebraska
corporation (“Nelnet”), and Union Bank and Trust Company, a Nebraska state
banking corporation (the “Lender”).

WHEREAS, Lender offers or intends to offer applications for loans made for the
purpose of financing costs of post-secondary education, and funds or intends to
fund such loans to accepted applicants;

WHEREAS, Lender wishes to engage Nelnet to market and refer applicants for
educationally related loans offered by Lender; and

WHEREAS, Lender is willing to compensate Nelnet for educationally related loans
that are funded based on applications for such loans submitted to Lender by
Nelnet;

NOW, THEREFORE, in consideration of the foregoing and the mutual covenants
contained herein, the parties agree as follows:

Section 1. Definitions. Wherever used in this Agreement, unless the context
indicates a contrary intent or unless specifically provided herein, the
following terms shall have the meanings indicated:

“Agreement” means this Education Loan Marketing and Referral Agreement between
Lender and Nelnet.

“Refinance Loan” means any Education Loan made to consolidate existing Education
Loans and/or other Refinance Loans.

“Refinance Loan Application” means an application for Refinance Loan on the form
prepared and furnished by Nelnet on behalf of Lender, but approved by Lender.

“Education Loan” means any education loan made for the purpose of financing
post-secondary education and/or education related to professional certification.

--------------------------------------------------------------------------------

PORTIONS OF THIS EXHIBIT HAVE BEEN REDACTED PURSUANT TO A REQUEST FOR
CONFIDENTIAL TREATMENT BY NELNET, INC. UNDER RULES AND REGULATIONS PROMULGATED
BY THE SECURITIES AND EXCHANGE COMMISSION. THE REDACTED PORTIONS ARE MARKED WITH
[*****] AND HAVE BEEN FILED SEPARATELY WITH THE SECURITIES AND EXCHANGE
COMMISSION ALONG WITH SUCH REQUEST FOR CONFIDENTIAL TREATMENT.

“Education Loan Application” means an application for an Education Loan on the
form prepared and furnished by Nelnet on behalf of Lender, but approved by
Lender.

“Funded Refinance Loan” means a Refinance Loan Application which has been
processed, approved and funded by or on behalf of Lender.

“Funded Education Loan” means an Education Loan processed, approved and funded
by or on behalf of Lender as a result of an Education Loan Application.

“Initial Period” means thirty-six (36) months from the date of this Agreement.

Section 2. Term and Termination. This Agreement shall remain in effect for the
Initial Period. The Agreement will extend automatically for successive
three-year extension periods upon each annual anniversary of this Agreement,
without the necessity of further documentation, unless either party send written
notice of termination to the other party hereto. Such notice of termination will
be effective to terminate this Agreement at (i) the end of the term in which it
is received, other than with respect to Education Loans described in clause (ii)
hereof, and (ii) with respect only to any Education Loan not yet fully disbursed
at the time of the notice of termination, on the date on which the academic year
ends for educational institutions attended by borrowers funding costs of
attendance with such an Education Loan. Notwithstanding the foregoing, either
party may at any time upon six (6) months’ notice terminate this Agreement by
delivery of a notice of termination to the other party. Lender shall give prompt
written notice to Nelnet in the event Lender ceases substantially all operations
to make Education Loans, and neither party shall have any further obligations
under this Agreement following such cessation.

Section 3. Duties of the Parties.

(a) Nelnet’s Obligations. Nelnet shall, between the date of this Agreement and
the date this Agreement terminates, market and promote Lender as lender and
provider of Education Loans and Refinance Loans to prospective borrowers. Such
marketing and promotion efforts may include, without limitation, hosting or
placing content approved by Lender or one or more websites of Nelnet or its
affiliates, providing website links to an approved website for prospective
borrowers to utilize, providing marketing materials approved by Lender to
educational institutions, prospective borrowers and other appropriate marketing
recipients via such manner of delivery as Nelnet deems appropriate. Nelnet shall
ensure that all aspects of the Education Loans and Refinance Loans made to
borrowers comply with all state and federal laws, regulations and agency rules.
Nelnet shall provide consulting services and analysis with respect to credit
scores of potential borrowers. Nelnet shall, during the term of this Agreement,
provide to Lender [*****] hours of audit support per fiscal year of Nelnet; if
Lender requests audit support in excess of that amount, Lender shall pay to
Nelnet $[*****] per hour for such excess hours. Nelnet shall pay to Lender the
costs of any borrower benefits afforded to borrowers on Education Loans and
Refinance Loans owned by Lender and which result from Nelnet’s efforts under
this Agreement.

(b) Lender’s Obligations. Lender shall approve all content to be used by Nelnet
on its website with respect to Lender (other than content prepared solely by
Nelnet) and all marketing materials, as well as all Education

--------------------------------------------------------------------------------

Loan Applications, Refinance Loan Applications, disclosures, promissory notes,
and any other documentation utilized in connection with marketing, promoting,
applying for, making or disbursing Lender’s Education Loans and Refinance Loans.
Lender shall cooperate and assist Nelnet in its activities pursuant to this
Agreement as Nelnet may reasonably request from time to time. Notwithstanding
any approval by Lender, Nelnet shall have responsibility to ensure that all such
content complies with all state and federal laws, regulations and agency rules,
and Nelnet shall make timely updates to and revisions of all such content in
order ensure such compliance. Lender shall provide those borrower benefits as
set forth in Nelnet’s advertising and promotion of Lender’s Education Loans,
except to the extent that such advertising and promotional materials clearly and
conspicuously disclose that such borrower benefits could be terminated, and if
Lender sells, securitizes or changes the servicer of such Education Loans,
Purchaser shall include as a provision of all relevant contracts to sell,
securitize or service such Eligible Loans, that all borrower benefits
represented as being available to a borrower will continue to inure to the
benefit of the borrower or to the same extent as if Lender had not sold,
securitized or changed the servicer of such Education Loans, except to the
extent that Nelnet’s advertising and promotional materials clearly and
conspicuously disclose that such borrower benefits could be terminated.

Section 4. Exclusivity. Nelnet may, at its option, provide concurrent marketing
and promotional services to or on behalf of other lenders on Education Loans and
Refinance Loans. Lender may not concurrently engage marketing agents other than
Nelnet to market and promote Lender’s Education Loans and Refinance Loans,
without the prior written consent of Nelnet. Nelnet may refer the same borrowers
to Lender and other lenders for which Nelnet provides marketing or promotional
services.

Section 5. Compensation. Nelnet’s compensation for services performed under this
Agreement are included in and satisfied by payment of fees by Lender to Nelnet,
Inc. in accordance with that certain Master Private Loan Program Agreement of
even date herewith between Lender and Nelnet, Inc.
Section 6. Audit. At reasonable times, during normal business hours, either
party’s auditors or agents may examine the books and records of the other party
hereto as they relate to the performance of this Agreement, provided the party
requesting the examination has given at least five (5) days advance written
notice to the other party. Each party shall maintain all such books and records
for examination. The obligations in this paragraph for any given Education Loan
or Refinance Loan shall extend for a period during this Agreement and ending six
(6) years after termination of this Agreement. The costs of such audit shall be
paid for by the party requesting the examination, subject to the audit support
to be provided by Nelnet under Section 3(a) hereof to assist Lender with audits
of Lender’s own activities.

Section 7. Representations, Warranties and Covenants. Each party hereto
represents and warrants to, and covenants with the other party hereto, that, to
the best of its knowledge and belief: (a) it is duly authorized to do business
in the jurisdiction in which it operates and has full power and authority to
execute, deliver and perform this Agreement; (b) during the term of this
Agreement it will (i) remain in good standing and qualified to do business under
the laws of the jurisdiction in which it was organized and the states in which
it operates, (ii) conduct its business in accordance with all applicable state
and federal laws and regulations, and (iii) continue to be qualified to carry
out this Agreement; (c) there is no action or proceeding pending or threatened
against it before any court or administrative agency, nor any presently existing
order of any court or administrative agency that might have a materially adverse
effect on the ability of such party to perform its obligations under this
Agreement; and (d) any consent or approval of federal or state banking or
regulatory authorities required for the making or performance of this Agreement
has been obtained.

Section 8. Indemnification. Each party hereto, as applicable (referred to in
this Section 8 as the “Indemnitor”) shall indemnify, defend and hold harmless to
other party hereto and such other party’s directors, officers and employees
(collectively, the “Indemnified Parties”) from against any and all Losses
resulting from

--------------------------------------------------------------------------------

Indemnitor’s breach of any representation, warranties or covenants in this
Agreement. The Indemnified Parties shall promptly notify the Indemnitor of any
legal claim, demand, right or cause of action asserted, instituted or threatened
against the Indemnified Parties that arise from or in connection with this
Agreement. The indemnity obligation in this paragraph shall survive termination
of this Agreement.

Section 9. Disclaimer of Warranties. Except as set forth in this Agreement,
Nelnet does not make any warranties, express, implied or statutory, including
but not limited to the implied warranties of merchantability, business
continuity or fitness for a particular purpose, with respect to the services to
be provided by Nelnet hereunder.

Section 10. Property Rights.

(a) Nelnet Property. Nelnet shall retain all right, title and interest in and to
(a) all Nelnet websites, URLs, software, tools, routines, programs, designs,
diagrams, technology, ideas, know-how, processes, techniques and inventions that
Nelnet makes, develops, conceives or reduces to practice, whether alone or
jointly with others, in the course of its performance under this Agreement, (b)
all enhancements, modifications, improvements and derivative works of each and
any of the foregoing, and (c) all copyrights, trademarks, service marks, trade
secrets, patents, patent applications and other proprietary rights related to
each and any of the foregoing (collectively, the “Nelnet Property”).

(b) Lender Content. Subject to the following limited license granted to Nelnet,
Lender shall retain all rights, title and interest in and to the content of its
materials disclosed to Nelnet hereunder ("Lender Content"), and such content
shall be the Confidential Information of Lender subject to subsection (c) below.
Subject to the terms and conditions of this Agreement, Lender hereby grants
Nelnet a limited, non-exclusive, non-transferable royalty free license for the
term of this Agreement to use the Lender Content only as required in order for
Nelnet to perform the services as provided herein. Lender warrants and
represents that the content of any Lender Content it provides to Nelnet shall
not: (i) infringe any third party's copyright, patent, trademark, trade secret
or other proprietary rights or rights of publicity or privacy; (ii) violate any
law, statute, ordinance or regulation (including without limitation the laws and
regulations governing export control, unfair competition, anti-discrimination or
false advertising); or (iii) be defamatory, trade libelous, unlawfully
threatening or unlawfully harassing.

(c) Confidential Information.

(i) Defined. The term “Confidential Information” shall mean this Agreement and
all proprietary information, data, trade secrets, business information and other
information of any kind whatsoever which (a) a party hereto (“Discloser”)
discloses, in writing, orally, visually, or in any other medium to the other
party (“Recipient”) or to which Recipient obtains access in connection with the
negotiation and performance of this Agreement, and which (b) relates to (i) the
Discloser (ii) third-party suppliers or licensors who have made confidential or
proprietary information available to Lender. Confidential Information shall
include Lender Information, as described below.

(ii) Lender Information. Nelnet acknowledges that Lender has a responsibility to
its customers to keep information about its customers who have borrowed on an
Education Loan or Refinance Loan and their accounts (“Lender Information”)
confidential. In addition to the other requirements set forth in this Section
regarding Confidential Information, Lender Information shall also be subject to
the additional restrictions set forth in this Subsection. Nelnet shall not
disclose or use Lender Information other than to carry out the purposes for
which Lender disclosed such Lender Information to Nelnet.

--------------------------------------------------------------------------------

(iii) Use and Disclosure. Each of the Parties, as Recipient, hereby agrees on
behalf of itself and its employees, officers, affiliates and subcontractors that
Confidential Information will not be disclosed or made available to any person
for any reason whatsoever, other than on a “need to know basis” and then only
to: (a) its employees and officers; (b) independent contractors, agents, and
consultants; and (c) as required by law or as otherwise permitted by this
Agreement. Prior to any disclosure of Confidential Information as required by
law, the Recipient shall (i) notify the Discloser of any, actual or threatened
legal compulsion of disclosure, and any actual legal obligation of disclosure
immediately upon becoming so obligated, and (ii) cooperate with the Discloser’s
reasonable, lawful efforts to resist, limit or delay disclosure.

Section 11. Binding Effect/Entire Agreement/Changes. This Agreement shall be
binding upon and shall inure to the benefit of the parties and their respective
successors and assigns, including those persons who may acquire the assets of
Lender or Nelnet through merger or purchase. This

Agreement embodies the entire agreement between the parties concerning the
subject matter hereof. Any changes or amendments to this Agreement shall be made
in writing and signed by both parties.

Section 12. Notices. All notices and other correspondence to be sent to Lender
shall be in care of: Brad Crain, Union Bank and Trust Company, 4243 Pioneer
Woods Drive., Lincoln, Nebraska 68516, or such other address as may be provided
in writing. All notices and other correspondence to be sent Nelnet shall be sent
to: Chief Financial Officer-Nelnet, 121 South 13th Street, Lincoln, NE 68508,
with a copy to: General Counsel, 3015 South Parker Road, Suite 400, Aurora, CO
80014, or such other address as may be provided in writing.

Section 13. Governing Law/Venue/Assignment. This Agreement shall be governed by
and construed in accordance with the laws of the State of Nebraska. The parties
agree to submit to the exclusive jurisdiction of any court competent
jurisdiction located in Lancaster County, Nebraska. This Agreement may not be
assigned by a party without the prior written consent of the other parties.

Section 14. Force Majeure. Nelnet and Lender shall each be excused from any
breach of or failure to perform under this Agreement if performance is
prohibited or prevented or applicable law, rule or regulation; or if such breach
or failure results from any acts of God, war, riots or civil disturbances or any
other cause beyond its reasonable control which materially hinders or prevents
its performance under this Agreement.

--------------------------------------------------------------------------------

Union Bank and Trust Company            Nelnet Consumer Finance, Inc.

By: /s/ Angie Muhleisen                By: /s/ William J. Munn

Name: Angie Muhleisen                Name: William J. Munn

Title: President & CEO                Title: Secretary