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Exhibit 10.10

CHEROKEE CONSULTANT AGREEMENT

        This Agreement (the "Agreement") is entered into as of this 8th day of
October, 2007, by and between Cherokee Inc., a Delaware Corporation with offices
at 6835 Valjean Avenue, Van Nuys, California 91406 ("Cherokee") and Keith Hull,
an individual with offices at 9 Highgate West, Augusta, GA 30909 ("Consultant").

        Whereas, Cherokee owns the various Cherokee trademarks (the
"Trademarks") for various categories worldwide,

        Whereas, Cherokee desires to identify prospective licensees for the
Trademarks in India (the "Territory") and to sign license agreements with
suitable prospects; and

        Whereas, Consultant has expertise with respect to commerce and has the
resources, abilities, and relationships to identify prospects for various
Trademark licenses in the Territory. Such prospects and the nature of the
relationships to be defined in writing by Consultant and approved by Cherokee.

        Now, therefore, in consideration of the mutual covenants contained
herein and for other good and valuable consideration, the parties agree as
follows:

        1.    Term:    The term of Consultant's appointment by Cherokee (the
"Term") shall commence on the date first stated above and shall continue for a
period of one hundred eighty (180) days thereafter. The Term may be extended on
the same terms as are contained herein for additional periods of ninety
(90) days upon one party giving to the other party written notice to extend the
Term at least thirty (30) days prior to the expiration of the then current Term,
and the Term shall be extended unless the other party rejects such extension in
writing within seven (7) days after receiving such notice.

        2.    Understanding of Consultant:    Cherokee hereby informs Consultant
that he is acting on a non-exclusive basis at Consultant's own expense to
(i) identify prospects for various Trademark licenses in the Territory and
(ii) assist Cherokee in entering into licensing agreements with suitable
prospects and

        3.    Duties of Consultant:    Consultant will use his best efforts to
identify companies that Consultant believes would be suitable licensees in the
Territory. Prior to contacting companies in regards to the Trademarks,
(i) Consultant shall give written notice to Cherokee identifying suitable
prospects and stating Consultant's relationship with said prospects,
(ii) Consultant will furnish Cherokee with the history of the company and its
principals, and (iii) Consultant will help Cherokee obtain financial statements
of the company, if necessary and available. Cherokee will either approve or
disapprove said company in writing.

        If Cherokee approves said company, Consultant will help Cherokee obtain
a meeting date with the appropriate people (discussed ahead of time with
Cherokee) of said company

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        4.    Compensation of Consultant:    If Cherokee enters into a Trademark
license agreement in the Territory with a company identified by Consultant
during the Term and the said company elects to renew the agreement then Cherokee
shall pay Consultant five percent (5%) of revenues received from company for the
said Trademark licensee agreement identified by Consultant in the Territory for
a period of ten (10) years commencing with the first renewal year (Contract Year
6). Consultant shall receive no compensation (i) during the initial term of the
agreement (Contract Years 1 through 5) and (ii) if the said agreement is not
renewed. Cherokee to pay Consultant within thirty (30) days of receipt of
royalty revenues, not deposits, received from company identified by Consultant.

        Notwithstanding the foregoing, Cherokee's obligations to make any
payments shall cease upon the termination of the subject license agreement.

        5.    Non-exclusivity:    Cherokee shall have the right to seek
licensees by itself, through its staff, through other Consultants or through any
other third parties.

        6.    Trademarks:    The Consultant acknowledges that various Trademarks
are owned by Cherokee, that all use of the Trademarks shall inure to the benefit
of Cherokee and that Consultant shall never contest or otherwise challenge or
support any other person's challenge to the various Trademarks.

        7.    Miscellaneous:    This Agreement expresses the complete
understanding of the parties with respect to the subject matter hereof. All
prior understandings are hereby canceled and no change in any term of this
Agreement shall be binding unless it is in writing and signed by Cherokee and
Consultant. This Agreement shall be considered made in and shall be interpreted
in accordance with the laws of the State of California. Any disputes arising
hereunder shall be arbitrated in Los Angeles County, California in accordance
with the rules and regulations of the American Arbitration Association and the
prevailing party in any such arbitration shall be entitled to recover its legal
fees and expenses from the other party.

        In witness whereof, the undersigned have executed this Agreement on the
date and year first above written.

  By /s/  ROBERT MARGOLIS      

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Robert Margolis, Chairman & CEO, Cherokee Inc.            By /s/  KEITH
HULL      

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Keith Hull, Consultant

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        Date: October 8, 2007

IDENTIFICATION OF PROSPECTIVE LICENSEE

        As per the Consultant Agreement dated October 8, 2007, between Keith
Hull and Cherokee Inc., below are prospective licensees that have been
identified by Keith Hull.

Potential Licensee

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  Trademark

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  Territory

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  Consultant's Relationship to Potential Licensee

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Arvind Mills   Cherokee   India    

        AGREED AND ACCEPTED as of the date first written above.

                                duly caused this report to be signed on its
behalf by the undersigned, thereunto duly authorized.

CHEROKEE INC.   CONSULTANT          /s/ ROBERT MARGOLIS

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  /s/ KEITH HULL

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Exhibit 10.10

CHEROKEE CONSULTANT AGREEMENT