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Exhibit 10.7

«Date»

«Name»
«Address 1»
«Address 2»

Dear «First Name»:

        This letter sets forth the specific terms of the Retention Incentive and
confirms your participation in the Executive Continuity and Protection Program,
and seeks your signature acknowledging acceptance of the overall
retention/incentive package and waiver of the current CIC Agreement.

        In recognition of your commitment and such waiver, the Compensation
Committee has granted to you the opportunity to earn a special, target retention
bonus of «TargetRetentionBonus» (the "Retention Bonus"). You will have the
opportunity to earn 50% of the Retention Bonus on the first anniversary of the
closing of the merger (February 9, 2006) and the second half on the second
anniversary (February 9, 2007). The amount of Retention Bonus earned will be
subject to increase or decrease depending upon the results of your annual
performance review for 2005, with respect to the first half of the Retention
Bonus, and for 2006 with respect to the second half of the Retention Bonus. The
performance-adjusted amounts will be as follows:

Annual Performance
Review

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  % of Retention Bonus Paid

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  $ of Payment

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"Above Target"   110%   «M_55retentiontarget» "On Target"   100%  
«M_50retentiontarget» "Below Target"   90%   «M_45retentiontarget»

        Payment will be made no later than the second regular payroll date after
the amount is earned.

        Because the purpose of the Retention Bonus is to recognize your
agreement to continue your employment in the Molson Coors organization, no
Retention Bonus will be earned or paid should your employment terminate prior to
February 9, 2006, and the second half will not be paid if your employment
terminates prior to February 9, 2007. There are three limited exceptions to this
rule:

(1)if you die, while still employed by the Molson Coors organization,

(2)if your employment terminates due to disability (as defined in an applicable
company-sponsored long-term disability plan), or

(3)if your employment with the Molson Coors organization terminates under
circumstances which would entitle you to Severance Benefits under the new Molson
Coors Executive Continuity and Protection Program referred to below.

        In each of these three instances, any unpaid Retention Bonus will be
treated as earned at the "On Target" amount as of the date of the termination of
your employment and will be paid to you (or, in the event of your death, the
beneficiary you have designated on the attached form) no later than the second
regular payroll date following termination of your employment.

        As you would expect, the Retention Bonus will be subject to any required
withholding. Given the unique nature of this award, the Retention Bonus will not
be considered compensation that, if taken into account, would increase the
benefit you accrue or are entitled to under any employee benefit plan.

        As we have also discussed, another part of the retention/incentive
package and consideration for your commitment and waiver of your CIC Agreement
is your participation in the new protection program—the Molson Coors Executive
Continuity and Protection Program. This Agreement Letter confirms that the
Compensation Committee has designated you as a Participant under that Program
and is a "Retention Agreement" under the Program. A copy of the Program, your
Applicable Benefits Schedule, and two copies of an updated Confidentiality and
Noncompetition Agreement required under

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the Program, accompany this letter. As you will see, the Applicable Benefits
Schedule sets forth the cash and other Severance Benefits you will be entitled
to receive in the event of a qualifying termination prior to February 9, 2007.
The Noncompetition Agreement reflects terms of the similar agreement you
previously signed, updated to reflect the merger.

        We are hopeful that you join with us in the effort to make Molson Coors
a winning company. If you agree, please sign, date and complete the two
(2) copies of this Agreement Letter (including the Beneficiary Designation),
sign and date two (2) copies of the Confidentiality and Noncompetition
Agreement, sign and date Form of Release, and return one executed copy of each
document to Mara Swan by the end of business on March 15, 2005, and retain the
other copy for your files. Your signature indicates your agreement to the terms
of this Agreement Letter, the Program and the Confidentiality and Noncompetition
Agreement, and to waiver and cancellation of your rights under your current CIC
Agreement.

    Molson Coors Brewing Company         

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W. Leo Kiely III
President and Chief Executive Officer

2

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        I acknowledge my agreement to the foregoing, including my agreement to
waive and cancel the CIC Agreement I previously entered into with Adolph Coors
Company and Coors Brewing Company, it being my intention and understanding that
such Agreement shall no longer be of any force or effect and I have no rights to
any payments or benefits thereunder.

        

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«Formal Name»
 
 
Dated
 
    

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, 2005

3

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BENEFICIARY DESIGNATION:

        In the event of my death prior to the date the earned Retention Bonus,
if any, is paid to me, then the Retention Bonus shall be paid to the following
beneficiary(ies):

(i)   Name:       

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        (Last)   (First)   (Middle Initial)
Social Security Number:
 
    

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Date of Birth
 
    

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Relationship
 
    

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*Share%
 
    

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(ii)
 
Name:
 
    

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        (Last)   (First)   (Middle Initial)
Social Security Number:
 
    

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Date of Birth
 
    

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Relationship
 
    

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*Share%
 
    

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(iii)
 
Name:
 
    

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        (Last)   (First)   (Middle Initial)
Social Security Number:
 
    

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Date of Birth
 
    

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Relationship
 
    

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*Share%
 
    

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* Total must equal 100%

4

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Exhibit 10.7