SMS CONNECTIVITY AGREEMENT
 
STANDARD TERMS AND CONDITIONS
 
between
Mobliss, Inc.
and
Cingular Wireless LLC
 
This Agreement ("Agreement"), is entered into by and between Cingular Wireless
LLC, a Delaware limited liability corporation ("Cingular"), with and Mobliss,
Inc, ("Customer") to be effective as of 1/8 , 2004 (the "Effective Date").
 
Exhibits
Exhibit A     Premium SMS Revenue Share and Fees for Service
Exhibit B     Template for Shortcodes Applications
Exhibit C     Template for Premium SMS Billing and Shortcode Applications
Exhibit D     Service Level Agreement
 
RECITALS
 
WHEREAS, Cingular is a provider of wireless messaging service ("Cingular
Services"); and
 
WHEREAS, Customer provides content and applications that may be sent via
wireless messaging services;
 
WHEREAS, Customer desires to interconnect with Cingular, either directly or
through a designated party, so as to more efficiently deliver its Content to
Cingular subscribers ("Connectivity");
 
WHEREAS, from time to time Customer may request that Cingular provide it with
billing services to enable Subscribers to more easily purchase premium SMS
services from Customer; and
 
WHEREAS, from time to time Customer may request that Cingular provide it with
Shortcodes to make it more convenient for Subscribers to send SMS messages to
Customer.
 
NOW, THEREFORE, and in consideration of the mutual promises, representations and
warranties contained in this Agreement, the parties agree as follows:
 
1. DEFINITIONS
 
The following definitions apply throughout this Agreement, including any
Exhibits:
 
1.1 "Customer Marks" means the Marks of Customer or its Affiliates that are used
in or relate to Customer's and its Affiliate's businesses.
 
 1.2 "Customer Content" means all data, information, and other content made
available by or on behalf of Customer through the Customer Information Service
or otherwise provided by Customer to Cingular for Cingular's use as described in
this Agreement. The types of Customer Content that Customer may transmit under
the Agreement are described in Section 2.1.1.
 
 
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1.3 "Customer Information Service" means Customer's service that distributes SMS
content for use in connection with wireless devices of Subscribers.
 
1.4 "Marks" means trademarks, service marks, logos, insignias, trade dress and
other proprietary trade designations protected by law.
 
1.5 "Premium SMS" means the charging of Cingular subscribers for a specific use
of text messaging with the use of Shortcodes for a per event charge in addition
to their already prescribed monthly service plan.
 
1.6 "Shortcodes" means a combination of fewer than ten digits to which
Subscribers can direct text messages from their Wireless Equipment and which
Cingular will translate into a valid SMTP address for deliver to Customer.
 
1.7 "SMS" mean short message service.
 
1.8 "SMS Connectivity" means the ability to access with permission the Cingular
text messaging network architecture for the purpose of transmitting SMS messages
to or from Cingular subscribers.
 
1.9 "Subscribers" means users of Cingular Services.
 
1.10 "Unsuitable Content" means Customer Content that Cingular may in its sole
discretion determine to be inappropriate, including content that is in any way
unlawful, harmful, threatening, defamatory, obscene, harassing, or racially,
ethically or otherwise objectionable; services that facilitate illegal activity,
promote violence, promote discrimination, promote illegal activities, or
incorporate any materials that infringe or assist others to infringe on any
copyright, trademark, or other intellectual property rights.
 
1.11 "User Data" means personally identifiable data generated in connection with
a Cingular User's use of the Customer Information Service, including without
limitation, information that may be provided at the time of registration for the
Customer Information Service, but expressly not including personally
identifiable data provided to Customer or any of its Affiliates in any manner
other than in connection with the Customer Information Service.
 
1.12 "Wireless Equipment" means digital electronic equipment meeting the
requirements of and authorized by Cingular for the use of the Cingular Service,
including the Cingular Services that enable Cingular Users to receive the
Customer Information Service.
 
2. SERVICES
 
2.1 Services Available under this Agreement. This Agreement includes several
services some of which are available on an ala carte basis for the delivery of
Customer Content to Subscribers as follows:
 
2.1.1 Customer will be allowed to use the SMS Connectivity for the following
uses Voting, Polling, Mobile Marketing, Alerts, Content Delivery, and
Application Support. Cingular must be notified in advance of using the granted
connectivity for any additional uses not identified in this section. Cingular
will have thirty (30) days to respond to these requests and can disapprove the
efforts. Notification should be sent to the same address c/o the contract signor
for Cingular.

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2.1.2 Customer will be granted SMS Connectivity, either through a direct
connection to the Cingular messaging architecture, or through a Cingular
designated intermediary. Cingular at its sole discretion will determine that
appropriate point of integration. Customer will initially be provided
connectivity directly via Cingular. Cingular at its sole discretion may also
request that Customer change the point of connectivity. Cingular will provide
the appropriate specification and contact information for connectivity at such
time as this agreement is executed.
 
2.1.3 Cingular may in its sole discretion reserve Shortcodes for Customer to
direct Subscribers to send SMS messages to for ultimate delivery to Customer or
Customer designee. Short Code reservations (without billing service
requirements) shall be documented by a signed writing from both parties as in
the form of Exhibit B. The first Short Code reservations, if any, shall be
attached hereto as Exhibit B 1, and each subsequent Short Code reservations, if
any, will be attached and labeled using the following convention: Exhibit B-2,
Exhibit B-3 and so on. To be effective, any changes to a Short Code reservation
must be in writing and signed by authorized representatives of both parties.
Nothing herein is intended to obligate the Parties to enter into a Short Code
reservation.
 
2.1.4 Cingular in its sole discretion may provide billing services that will
enable Customer to charge a premium for delivery of Customer Content to
Subscribers or for Subscribers who direct SMS messages to Customer via a Short
Code. The details describing any Premium SMS Campaign shall be set forth is a
signed writing in the form shown as Exhibit C. The first Premium SMS Campaign,
if any, shall be attached hereto as Exhibit C 1, and each subsequent Premium SMS
Campaign, if any, will be attached and labeled using the following convention:
Exhibit C-2, Exhibit C-3, and so on. To be effective, any changes to a Premium
SMS Campaign must be in writing and signed by authorized representatives of both
parties. Nothing herein is intended to obligate the Parties to enter into a
Premium SMS Campaign.
 
2.1.5 Customer shall provide appropriate technical and operational supervision
in support of the Agreement. The support requirements are set forth in Exhibit
D, Service Level Agreement.
 
 2.2 Nonexclusive Market Rights. It is expressly understood and agreed that
neither this Agreement nor any Amendment grants to either party any exclusive
privileges or rights and that either party may participate in similar business
arrangements and for similar content as described herein and contract with other
organizations in association with the Customer Information Service provided
under this Agreement or the Agreement.
 
2.3 Service Prohibitions.
 
2.3.1 Content. Customer is solely responsible for the development, operation and
maintenance of the Customer Content. Customer also is responsible for ensuring
that the Customer Content (i) does not disparage, defame, or discredit Cingular
or a Cingular Affiliate or their respective names and is not derogatory or
detrimental to the good name or business reputation of Cingular or a Cingular
Affiliate, and (ii) does not constitute Unsuitable Content. Cingular or its
designated agent may review all Customer Content prior to its delivery to
Subscribers. Cingular may reject any Customer Content in its sole discretion.
Cingular's failure to reject Customer Content shall not constitute an approval
or other endorsement of the suitability of such content.
 

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2.3.2 Eligible Subscribers. Customer shall only send Customer Content to
Subscribers who have affirmatively expressed a desire to receive Customer
Content ("Opt-in Consent"). Customer may not send any unsolicited Customer
Content. Customer may secure Opt-in Consent via Web registration or via SMS
request.
 
 2.4 Registration of Users. Customer will require the Subscribers to register
with Customer for the Subscribers to receive the Customer Content. Customer will
use Subscriber information only in accordance with Customer's privacy policy in
effect at the time the applicable Subscriber information is collected. Customer
will not sell, disclose, transfer, or rent any Subscriber information obtained
by it under the Agreement to any third party (other than Customer's Affiliates)
or use any User Information on behalf of any third party (other than Customer's
Affiliates), without the permission of the applicable user specifically
approving such use. Notwithstanding the foregoing, Customer may share User
Information with the sponsor of a discrete campaign using this agreement,
provided that the identity of such sponsor (the "Sponsor") was provided to the
Subscriber at the time of the Subscriber's registration to receive the Customer
Content. Before sharing information with a Sponsor, Customer must have entered
into an agreement with the Sponsor with terms prohibiting any further transfer
of such Subscriber information. Customer will comply with all applicable privacy
laws, rules and regulations in using or releasing any User Information.
 
 2.5 Advertising Limitation. Customer shall not deliver unsolicited advertising
or coupons to Subscribers, including delivery of ads/coupons via SMS or via
e-mail, unless Subscribers have agreed to receive such types of Customer
Content.
 
 2.6 No Switchover Marketing. During the term of the Agreement, Customer shall
not market to Cingular Subscribers (as a targeted group) to attempt to persuade
them to use any other wireless carriers.
 
 2.7 Ownership. Subject to the licenses granted in this Agreement, Customer is
and will remain the owner of all right, title and interest in and to the
Customer Marks, and Customer Content, including all intellectual property rights
therein. Cingular hereby acknowledges and agrees that, except as expressly set
forth herein, nothing in this Agreement grants to it a right or license in any
patents, copyrights, trade secrets, trademarks, logos or other property or
rights of Customer or its Affiliates. Customer hereby acknowledges and agrees
that nothing in this Agreement grants to it a right or license in any patents,
copyrights, trade secrets, trademarks, logos or other property or rights of
Cingular or its Affiliates.
 
3. FEES AND REVENUE SHARING Customer will pay the fees set out on Exhibit A.
Cingular will collect and remit the revenue share associated with billing
services as set out in Exhibit A. All payments made under this Agreement shall
be made in U.S. Dollars,
 
4. MARKETING AND PROMOTION

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4.1 Marketing and Placements. From time to time, Customer and Cingular may agree
to implement certain marketing programs in support of the relationship
contemplated by this Agreement, or any aspect thereof.
 
4.2 Trademark License.
 
4.2.1 License. Subject to the terms and conditions of this Agreement, each party
(the "Licensee") hereby grants the other party (the "Licensor"), during the term
of this Agreement, a non-exclusive, royalty-free, non-transferable, worldwide
license to use and reproduce the Marks provided by Licensor hereunder solely in
connection with the performance of Licensee's obligations under this Agreement.
 
4.2.2 License Restrictions. Licensee will use the Marks provided to Licensee by
Licensor in conformance with Licensor's trademark usage policies as communicated
to Licensee from time to time. Licensee will not use Licensor's Marks in a
manner that Licensor reasonably believes dilutes, tarnishes or blurs the value
of Licensor's Marks. Licensee acknowledges that Licensee's use of Licensor's
Marks will not create in Licensee, nor will Licensee represent it has, any
right, title or interest in or to Licensor's Marks other than the license
granted by Licensor above. Licensee will not attempt to register any of
Licensor's Marks, nor will it adopt any derivative or confusingly similar names,
brands or marks or create any combination marks with Licensor's Marks. Licensee
acknowledges Licensor's and its Affiliates' ownership and exclusive right to use
Licensor's Marks and agrees that all goodwill arising as a result of Licensee's
use of Licensor's Marks will inure solely to the benefit of Licensor and its
Affiliates.
 
4.3 Style Guides. Customer acknowledges that it will follow the Style Guides as
provided by Cingular.
 
5. FORECASTS
 
5.1 Forecasts: Customer shall provide to CINGULAR upon execution of this
agreement, an estimate ("Forecast") of its network usage. This Forecast will be
for at least three (3) months, and thereafter a three (3) month Forecast shall
be provided at the start of each Quarter (January lst, April 1st, July 1',
October These Forecasts shall include estimated number of total SMS messages
with a summary of expected mobile originated and mobile terminated messages.
 
6. TERM AND TERMINATION
 
6.1 Term. The Initial Term of this Agreement shall be for one (1) year from
signature by both parties. The Agreement will automatically be extended, without
any further action by either party, for additional consecutive periods of one
(1) year each (each a "Renewal Period").
 
6.2 Termination. Either party may terminate this Agreement as to any particular
Content or in its entirety upon sixty (60) days prior notice to the other party
of the effective date of such termination.
 
6.3 Price Changes. CINGULAR reserves the right to change prices for services
provided by CINGULAR hereunder as necessary to account for considerations of
CINGULAR
expenses, competition, and market conditions. Such changes as necessary will be
announced to Customer at least ninety (90) days prior to the effective date of
the price change.
 
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 6.4 Non-Payment. Notwithstanding any other provisions of this Agreement,
CINGULAR shall have the right to terminate Customer's service and this Agreement
without further notice if an invoice for services provided hereunder by CINGULAR
is not paid in full within forty-five (45) days after the due date of such
invoice, and such invoice remains unpaid for ten (10) days after Customer's
receipt of written notice of such non-payment from CINGULAR.
 
 6.5 Unsuitable Information Services: Customer may not deliver Unsuitable
Information Services via the connectivity described herein. Cingular may at its
sole discretion determine that Content distributed by Customer under this
agreement is Unsuitable Content. If Cingular determines that Content has been
delivered by Customer after Cingular has notified Customer that such Content is
an Unsuitable Content, the agreement may be terminated immediately by Cingular.
 
 6.6 Breach. If either party breaches or defaults on any of the provisions of
this Agreement, and such breach is not cured within thirty (30) days after the
breaching party receives written notice, then in addition to all other rights
and remedies of law or equity or otherwise, the injured party shall have the
right to terminate this Agreement without any obligation or liability. Failure
to terminate this Agreement following a breach which continues longer than such
thirty (30) day period shall not constitute a waiver, at any time thereafter, of
the non-breaching party's rights under this Section, provided such breach has
not been cured.
 
 6.7 Effect of Termination. Upon expiration or termination of this Agreement,
(i) Cingular will immediately return to Customer all copies of the Confidential
Information of Customer in the custody of Cingular, and any Customer data,
equipment, materials or other property that Cingular has been provided during
the term of this Agreement, (ii) Customer will immediately return to Cingular
all copies of the Confidential Information of Cingular in the custody of
Customer, and any Cingular data, equipment, materials or other property that
Customer has been provided during the term of this Agreement, and (iii) all
licenses from one party to the other party will immediately terminate. In
addition, the provisions of this Agreement which by their nature survive
termination shall so survive.
 
7. NON-DISCLOSURE
 
 7.1 During the term of this Agreement it may be necessary for one party to
provide other party with certain written, electronic or oral information that is
marked or described as, identified in writing as, or provided under
circumstances indicating it is, confidential or proprietary ("Information"). The
receiving party shall protect such Information received by it from whatever
source from distribution, disclosure or dissemination or use to or by anyone
except employees of receiving party with a need to know such Information in
conjunction with the provision of services hereunder, except as authorized
herein or as otherwise authorized in writing.
 
7.2 Receiving party will not have an obligation to protect any portion of
disclosing party's Information which:
 
7.2.1 is made publicly available by disclosing party or lawfully by a nonparty
to this Agreement; or
 
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7.2.2 is lawfully obtained by receiving party from any source other than
disclosing party; or
 
7.2.3 is previously known to receiving party without an obligation to keep it
confidential; or
 
7.2.4 is released by disclosing party in writing.
 
7.3 Receiving party will only make copies of the Information received from
disclosing party as are necessary for its use under the terms hereof, and each
such copy will be marked with the same proprietary notices as appear on the
originals. Receiving party agrees to use the Information solely in connection
with this Agreement and for no other purpose. Receiving party agrees to return
promptly all Confidential Information and any copies thereof to disclosing party
upon termination or expiration of this Agreement or at any time upon the
disclosing party's written request.
 
7.4 Receiving party's obligations as to the Confidential Information shall
continue for a period of two (2) years after the termination or expiration of
this Agreement.
 
7.5 If a demand under legal or regulatory authority of competent jurisdiction or
a requirement of law for the discovery or disclosure of Confidential Information
is made known to either party, the receiving party shall give notice of the
demand or requirement prior to disclosing the Confidential Information and
shall, upon the request and at the expense of the other party, obtain or
cooperate in any efforts by the receiving party to seek reasonable arrangements
to protect the confidential and proprietary nature of such Confidential
Information.
 
7.6 Both parties agree that a breach of any of the obligations set forth in this
Section 7 would irreparably damage and create undue hardships for the other
party. Therefore, the non-breaching party shall be entitled to immediate court
ordered injunctive relief to stop any apparent breach of this Section 7, such
remedy being in addition to any other remedies available to such non-breaching
party.
 
8. WARRANTY DISCLAIMER. THE EXPRESS WARRANTIES SET FORTH IN THIS AGREEMENT
CONSTITUTE THE ONLY WARRANTIES MADE WITH RESPECT TO THE PERFORMANCE OF SERVICES
PROVIDED UNDER THIS AGREEMENT. BOTH PARTIES SPECIFICALLY DISCLAIM ALL OTHER
WARRANTIES, WRITTEN OR ORAL, STATUTORY, EXPRESS OR IMPLIED, INCLUDING WITHOUT
LIMITATION ANY WARRANTY OF MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE
OR WARRANTIES ARISING FROM A COURSE OF DEALING, TRADE USAGE OR TRADE PRACTICE.
IN ADDITION, NEITHER PARTY MAKES ANY WARRANTIES WHATSOEVER TO ANY PERSON OR
ENTITY (INCLUDING BUT NOT LIMITED TO CINGULAR USERS) OTHER THAN TO THE OTHER
PARTY HEREUNDER. NO REPRESENTATION OR STATEMENT MADE BY EITHER PARTY OR BY
AGENTS OR EMPLOYEES OF EITHER PARTY, ORAL OR WRITTEN, INCLUDING, BUT NOT LIMITED
TO, ANY SPECIFICATIONS, DESCRIPTIONS OR STATEMENTS PROVIDED OR MADE TO EACH
PARTY BY THE OTHER PARTY SHALL BE BINDING UPON EITHER PARTY AS A WARRANTY OR
OTHERWISE.
 
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9. INFRINGEMENT AND INDEMNIFICATION
 
 9.1 Customer represents and warrants that: it owns all right, title, and
interest in and to, or has sufficient authority to use and distribute or make
available in the manner contemplated by this Agreement, the Customer Content;
none of the Customer Content, nor the Customer Marks does or will infringe any
U.S. patent, trademark, service mark, copyright, or other intellectual property
right of a third party, or constitute a libel or defamation or false, deceptive
or unfair advertising or disparagement under applicable law, or fail to comply
with any applicable law, or constitute an invasion of the right of privacy or
publicity of any person.
 
 9.2 Cingular represents and warrants to Customer as follows: that it owns all
right, title, and interest in and to, or has sufficient authority to use and
distribute in the manner contemplated by this Agreement, the services provided
by Cingular generally; and that none of the Cingular services, Cingular
trademark and any materials provided by Cingular to Customer for Customer's use
as described in this Agreement does or will infringe any U.S. patent, trademark,
service mark, copyright, or other intellectual property right of a third party,
or constitute a libel or defamation or false, deceptive or unfair advertising or
disparagement under applicable law, or fail to comply with any applicable law,
or constitute an invasion of the right of privacy or publicity of any person.
 
 9.3 Each party represents and warrants that it will (a) not make any false or
misleading representations with regard to the other party or its products and
services, (b) not represent that it has any authority to bind the other party to
any agreement, (c) obey all laws and regulations governing it and its business
with respect to performance hereunder, and (d) not make any representations with
respect to the specifications, features or capabilities of the other party's
products or services that are inconsistent with or beyond the scope of the end
user information distributed by the other party.
 
Each party shall defend, indemnify and hold harmless the other party, its
affiliates and their respective present, former and future officers, directors,
employees and agents, and their respective heirs, legal representatives,
successors and assigns, (collectively the "Indemnitees"), from and against any
and all claims, actions, losses, costs, liabilities or expenses (including,
without limitation, reasonable attorneys' fees) which any of the Indemnitees may
suffer, incur or sustain resulting from, or arising out of (a) any breach of the
representations and warranties in this Agreement; (b) in the case of Customer
that that any of the Information Services infringe any patent, copyright,
trademark, service mark or other right of any third person; (c) any claim or
action arising out of either party's failure to obtain any consent, approval or
license for its activities as contemplated by this Agreement, or its failure to
pay any fees due to third parties in connection therewith; (d) violation by the
other party of any applicable law, rule, or regulation without regard to source;
(e) breach by the other party of any contract with a third party, including but
not limited to agreements with subscribers; (f) any material provided by
Customer which is unlawful, libelous or defamatory; (g) any claim based on the
merchantability, fitness for a particular purpose, or completeness, of the
Information Services; or (h) any claim that either party's collection or use of
end user personal information violates the privacy interests of any such end
user or the privacy policy of the applicable party.
 
Each party shall, through counsel of its choice, reasonably acceptable to the
other party, assume the defense of any claim or action brought against any
applicable Indemnitee giving rise to the obligations and liabilities of the
indemnifying party under this section, provided, however, that there is no
conflict with such counsel's representation of both Cingular and Customer in
connection therewith.
 
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 9.4 The indemnification obligations set forth in this Section constitute each
party's sole and exclusive remedy and each party's sole and exclusive obligation
in connection with the occurrence of any event described in Section 9.3.
 
 9.5 As a condition of the indemnification obligations set forth in this
Section: (a) the indemnified party shall give prompt written notice of any claim
subject to indemnification under this Section and cooperate fully in the defense
and/or settlement of the applicable claim; and (b) the indemnifying party shall
have sole control of any defense and/or settlement of the applicable claim. For
the avoidance of doubt, the indemnifying party's obligations under this Section
are limited to the obligation to defend the indemnified party against a third
party claim, to pay all costs and expenses, including without limitation
attorneys' fees, associated with such defense, and to pay all damages awarded
(or settlement amounts agreed to) in connection with such claim.
 
9.6In the event that an indemnifying party's ability to operate its respective
service is enjoined (or threatened to be enjoined) due to a claim covered by the
indemnity obligations set forth in this Section, the indemnifying party will, at
its option and expense, either:
 
a.  Procure the right to use the applicable service;
b.  Replace the infringing or non-compliant material with non-infringing or
compliant material provided that such non-infringing or compliant material will
not adversely affect or limit the operation or quality of the applicable
service;
c.  Modify the infringing or non-compliant material so that it is non-infringing
or compliant provided that such non-infringing or compliant material will not
adversely affect or limit the operation or quality of the applicable service;
or,
d.  If none of the above options are reasonably available after commercially
reasonable attempts by the indemnifying party to obtain such option, either
party may, at its option, terminate this Agreement.
 
10. LIMITATION OF LIABILITY
 
10.1 General Limitations. IN NO EVENT SHALL EITHER PARTY BE LIABLE TO THE OTHER
FOR INDIRECT, CONSEQUENTIAL, SPECIAL, INCIDENTAL, PUNITIVE OR EXEMPLARY DAMAGES,
LOST PROFITS OR BUSINESS, OR COSTS OF REPLACEMENT SERVICES AND/OR DELAY, HOWEVER
CAUSED AND ON ANY THEORY OF LIABILITY (INCLUDING CONTRACT, TORT, NEGLIGENCE OR
STRICT LIABILITY), ARISING OUT OF THIS AGREEMENT. THESE LIMITATIONS SHALL APPLY
EVEN IF A PARTY HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES AND
NOTWITHSTANDING ANY FAILURE OF ESSENTIAL PURPOSE OF ANY LIMITED REMEDY.
 
10.2 Limitations on Direct Damages. IN THE EVENT OF ANY DAMAGES TO EITHER PARTY
ARISING OUT OF THIS AGREEMENT, ANY RECOVERY OF DAMAGES BY THE OTHER PARTY SHALL
NOT EXCEED THE AMOUNT PAID AND/OR OWED BY CUSTOMER IN THE TWELVE (12) MONTHS
PRECEDING THE EVENT GIVING RISE TO DAMAGES. BOTH PARTIES ACKNOWLEDGE AND AGREE
THAT THE LIMITATION ON AMOUNTS PAYABLE HEREUNDER SHALL APPLY, EVEN IF THE PAYING
PARTY HAS BEEN ADVISED OF THE POSSIBILITY OF HIGHER AMOUNTS OF DAMAGES AND
NOTWITHSTANDING ANY FAILURE OF ESSENTIAL PURPOSE OF ANY LIMITED REMEDY.
 
 
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10.3 Exclusions. The limitations set forth in this Section 10 do not apply to
any
 
breach by either party of Section 7 (Non-Disclosure).
 
11.  FORCE MAJEURE. Neither party shall be held liable for any delay or failure
of performance of any part of this Agreement arising out of or resulting from
any cause beyond its control and without its fault or negligence, including,
without limitation, acts of God, acts or omissions of civil or military
authority, government regulations, embargoes, epidemics, war, terrorist acts,
riots, civil commotion or civil uprisings, insurrections, fires, explosions,
nuclear accidents, strikes, lockouts, power blackouts, earthquakes, floods,
hurricanes, tornadoes, volcanic actions, or other similar causes beyond its
control. If such delay or failure occurs, the non-delaying party may without
penalty elect to: (a) terminate this Agreement if such Force Majeure condition
results in a delay or failure to perform which continues for more than thirty
(30) days; or (b) suspend such services for the duration of the delaying cause,
obtain elsewhere the services to be bought or sold hereunder, and resume
performance under this Agreement once the delaying cause ceases. Unless written
notice is given within thirty (30) days after such non-delaying party is
apprised of the delay or failure, (b) shall be deemed selected.
 
12.  DISPUTES.
 
12.1. Informal Resolution. The parties agree that they shall attempt to resolve
any dispute regarding any right, obligation, duty, or liability arising out of
the provisions of this. Agreement through informal discussions or negotiations
prior to resorting to formal dispute resolution procedures contained in Section
12.2 below. If, at any time following the commencement of any such discussions
or negotiations, either party determines such discussions or negotiations are
not likely to result in a reasonable resolution of the dispute, it may send to
the other party a written statement of the issues or problems being discussed or
negotiated ("Dispute Statement"). If the dispute has not been resolved within
sixty (60) days after the mailing of the Dispute Statement, either party shall
have the right to serve a written demand for arbitration upon the other and
thereby commence binding arbitration in accordance with the provisions set forth
below. The mailing of the Dispute Statement and the passage of sixty (60) days
from the date of the mailing of such Dispute Statement shall be conditions
precedent to the commencement of any arbitration proceedings hereunder.
 
12.2. Binding Arbitration.
 
12.2.1. Within five (5) working days of delivery of a demand, each party shall
designate an arbitrator. The two designated arbitrators shall then select a
third arbitrator to complete the full arbitration panel within twenty (20)
working days, or as otherwise agreed.
 
12.2.2. The arbitration panel shall commence hearing within sixty (60) days of
the selection of the panel. The scope of document production and the enforcement
of document requests may be ordered by the arbitrators to the extent economical
and reasonable. All discovery requests shall be subject to the proprietary
rights of the parties, and the arbitrators shall adopt procedures to protect
such rights. Except where contrary to the provisions set forth in this
Agreement, the rules of the American Arbitration Association ("AAA") shall be
applied; provided, however, that the arbitration need not be conducted under the
auspices of the AAA, in which event the fee schedule of the AAA shall not apply.
 
 
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12.2.3. All costs of arbitration including attorney's fees shall not be
recoverable and each Party shall pay one half of the costs of arbitration and
the Party's own attorney's fees, except that the arbitration panel may provide
for a different allocation of such costs and fees as part of any arbitration
decision related to this Agreement.
 
12.2.4. Unless the parties agree otherwise, the location of any arbitration
shall be in New York City, New York.
 
12.2.5. Unless otherwise agreed in writing, the parties shall continue to honor
all commitments under this Agreement during the course of dispute resolution
pursuant to the provisions of this Section 12.2.
 
12.3. Time Limitations. The provisions of this Section 12 shall survive the
termination of this Agreement. The commencement of formal dispute resolution
procedures (i.e., the delivery of a Dispute Statement), or any other action in
law or equity arising out of this Agreement, may not occur more than two (2)
years after the event giving rise to the dispute has occurred.
 
13. GENERAL
 
 13.1 Publicity. Except as otherwise agreed by the parties, neither party shall
issue or release for publication any articles or advertising, or publicity
matter relating to the work performed hereunder or mentioning or implying the
name of the other party or any Affiliate, or any of their personnel.
 
13.2 Severability. If any provision of this Agreement or the Agreement is held
to be unenforceable, the remaining provisions will remain in effect, to be
construed as if the unenforceable provisions were originally deleted.
 
 13.3 Taxes. Sales, use, gross receipts or other taxes or surcharges (excluding
taxes on CINGULAR income) determined by CINGULAR to be due to Federal, state or
local taxing jurisdictions on the Customer Information Service provided - under
this Agreement (but not including taxes on SMS or Premium SMS services that
Cingular provides its Subscribers) shall be separately itemized on the bills
rendered by Cingular to Customer and paid by Customer. Should any Federal, state
or local jurisdiction determine that additional sales, use, gross receipts or
other taxes or surcharges (and interest, penalty and/or surcharges thereon) are
due on Customer's provision of the Customer Information Services provided under
this Agreement, CINGULAR shall so advise Customer and Customer shall be liable
for any such tax, interest, penalty and surcharge. However, if the Customer
disagrees with the assessment of any such additional tax, penalty, surcharge and
interest, the Customer shall, at its option and expense (including payment of
any such assessment prior to final resolution of the issue), have the right to
protest the assessment and participate in any legal challenge to such
assessment, but shall be liable for any tax, penalty, surcharge and interest
ultimately determined to be due. C1NGULAR shall, when requested by Customer and
at Customer's expense, cooperate with Customer in any such protest or legal
challenge.
 
13.4 Successors and Assigns. This Agreement shall be binding upon and inure to
the benefit of the parties hereto and their respective successors and assigns;
provided, however, this Agreement shall not be assigned by either party hereto
without the prior written consent of the other party hereto, except as provided
in the next succeeding sentence, which consent shall not be unreasonably
withheld. If another corporation which is a parent, a wholly-owned or controlled
subsidiary of a parent ("Sister Company") or a wholly-owned or controlled
subsidiary of one of the parties hereto shall succeed to some or all of the
business of the corporation which is a party hereto, such party hereto may
assign this Agreement to such parent, subsidiary or Sister Company, without the
consent of the other party, if such parent, subsidiary or Sister Company shall
expressly undertake in writing the performance of the obligation and duties of
the party hereto that it is succeeding pursuant to such assignment.
Notwithstanding any other provision in this Agreement, either party may assign
this Agreement, in whole or in part, to any entity acquiring substantially all
of the stock or assets of such party.

11

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13.5 Bankruptcy. During the term of this Agreement, the filing of any Customer
bankruptcy, voluntary or involuntary, or any other event involving an assignment
of Customer's assets for the benefit of creditors, shall give CINGULAR the
right, at its option, and to the extent allowed by law, to require Customer to
make future payments under this Agreement in advance each month, or CINGULAR may
suspend or terminate service, if, in its discretion, CINGULAR deems any such
measures necessary and appropriate.
 
13.6 Independent Contractors. Each party agrees that it shall perform its
duties, obligations and services hereunder as an independent contractor and not
as the agent, employee or servant of the other party. Neither party, nor any
person employed or furnished by such party, shall be deemed the agent, employee,
or servant of the other party or be entitled to any benefits available to any
employees of such other party. Each party has and hereby retains the right to
exercise full control and supervision over the performance of its obligations
under this Agreement, and retains full control over the employment, supervision,
direction, compensation, and termination of all of its employees assisting in
the performance of such obligations. Each party shall be solely responsible for
all matters relating to the compensation of its respective employees, including
payment of all employment taxes and withholdings. Nothing in this Agreement
shall be deemed or construed as creating a partnership, joint venture or any
similar relationship between the parties.
 
13.7 Compliance With Law. Each party agrees to perform all of its obligations
and undertakings prescribed in this Agreement in compliance with all applicable
tariffs, laws, orders, rules and regulations, specifically including, without
limitation, all applicable rules and regulations of any regulatory agency having
jurisdiction over Customer which may affect the matters covered by this
Agreement.
 
13.8 Third-Party Beneficiaries. This Agreement shall not provide any person or
entity not a party to this Agreement with any remedy, claim, liability,
reimbursement, cause of action or other right in excess of those existing
without reference to this Agreement.
 
13.9 Governing Law. This Agreement shall be governed by and construed in
accordance with the laws of the State of New York.
 
13.10 Notices. Except as otherwise expressly provided herein, all notices,
demands or communications given by either party to the other party pursuant to
this Agreement shall be in writing and shall be deemed to have been delivered on
the date delivered in person, receipt acknowledged, or deposited, postage
prepaid, in the United States or Canada mail, certified mail, return receipt
requested, or by courier delivery service for which a receipt is provided, or by
telephonic facsimile transmission ("FAX"), transmission confirmation requested
by sender, and addressed to such designated representative and address as either
party may from time to time provide by written notice to the other party. Unless
and until a different designation is made, such representative and address for
each party shall be as set forth on the signature page of this Agreement.

12

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13.11 Headings. The headings in this Agreement are for convenience only and
shall not be construed to define or limit any of the terms herein or affect the
meaning or interpretation of this Agreement.
 
13.12 Integration. This Agreement constitutes the entire understanding between
the parties concerning the subject matter hereof. All other representations,
statements, negotiations, understandings, proposals and undertakings, whether
oral or in writing, with respect to the subject matter hereof, are superseded
and replaced by this Agreement.
 
13.13 Survival. Any liability or obligation of either party to the other for
acts or omissions prior to the expiration or termination of this Agreement or
any part hereof, including, without limitation, either party's obligation to
make payment for services rendered prior to the effective date of such
expiration or termination, shall survive the expiration or termination of this
Agreement or any part hereof.
 
13.14 Entire Agreement. This Agreement and the exhibits hereto constitute the
entire agreement between the parties with respect to the subject matter hereof,
and may not be amended except in writing signed by both parties.
 
IN WITNESS WHEREOF, the parties have caused this Agreement to be executed by
their duly authorized representatives, on the last date and year noted below.

CINGULAR WIRELESS LLC
CUSTOMER
     
Signature: by:/s/Brian Hill
Signature:
Name: Title:   sig11031 logo [sig11031.jpg]
Date:
     
Name:
Title:
Date:
 
Brian Hill
Coo
1-8-04
     
 
Address:
       
Glenridge Highlands Two
Address:
506 2nd Ave Suite 410
5565 Glenridge Connector
 
Seattle WA 98104
Atlanta, GA 30342
   
Attn:
 
 
 
Facsimile: 206-332-1754
Attn:
       
Facsimile: 404.236.5431
       
 
With a copy to:
     
Glenridge Highlands Two
   
5565 Glenridge Connector
   
Atlanta, GA 30342
     
Attn: General Counsel Facsimile: ______
   

13

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EXHIBIT "A"
PREMIUM SMS REVENUE SHARE AND FEES FOR SERVICES
 
Premium SMS Revenue Share
 
Customer will receive sixty five percent (65%) of revenue billed by Cingular on
behalf of Customer pursuant to this agreement to provide Billing Services
related to the use of text messaging services to Cingular subscribers. Cingular
will retain the remaining thirty five percent (35%) of such revenue as it fee
for the provision of the shortcode and such the Billing Service.
 
Cingular will provide its traditional billing related Tier I customer service
for its subscribers, and shall credit Subscribers with the amount of any charge
for Premium SMS messages, which is disputed by the Subscriber. Cingular shall
remit to Customer the amount collected from Subscribers for Premium SMS messages
sent or received by Subscriber after subtracting credits, applicable taxes as
directed by Customer, and Cingular's fees.
 
Transport Charges
 
Customer will pay Cingular three cents--($.03) per SMS message sent or received
over the connection. This will include fees for messages associated- with
Premium SMS events.
 
Premium Outgoing And/Or Incoming SMS Campaign Service Fees
 
Shortcode Charges
Shortcodes can be leased for terms of 3, 6, or 12 months. These rates do not
apply to intercarrier Shortcode reservations. The lease rates are as follows:
 
3 Month Lease - $250
6 Month Lease - $300
12 Month Lease - $400
 
Cingular will provide 3 shortcodes at no charge to Customer throughout the Term
for use in testing and related non-revenue-bearing purposes. Also, Cingular will
follow standard billing and operating practices for common shortcodes registered
by Customer with the (CTIA) industry registry.
 
Premium SMS Set-up Charges
Cingular shall charge a set-up fee for each establishment of a unique Premium
SMS Campaign in the Cingular Billing system. A unique event will be defined as a
campaign or event using the same Shortcodes and premium SMS billing rate
associated to the Customer. The set-up fee is as follows:
 
Billing Service Event Charge: $500 per unique event with original set-up
 
Payment Terms-
 
Customer shall pay Cingular within 30 days upon receipt of invoice. Cingular
shall pay Customer within 45 days of the close of each calendar month for
Premium Billing Campaigns.

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Exhibit "B"
 
SHORTCODE (ONLY) REQUEST FORM
 
This Addendum is for the purpose of requesting and agreeing to provide a
Shortcode, as defined in the SMS Connectivity Agreement as entered into by and
between Cingular Wireless LLC, a Delaware limited liability corporation
("Cingular"), with and ("Customer") to be effective as of, 200_ (the "Effective
Date").
 
Short Code Reservation Information

Information Categories
Required Information from Customer
Shortcode(s) requested: (Identify
by Number and as appropriate
any 'Vanity' codes)
 
Shortcode Use Type: (Identify:
 
Voting, Polling, Marketing, Alert,
 
Content Delivery, or other)
 
Description of Shortcode Use:
 
Description of Message Flow:
 
Forecasted Message Volume
 
(Per Mo.):
 
Peak Usage Description: (Define
data&time if relevant, identify any
expected 'spikes)
 
Proposed Start Date:
 
Shortcode Request Period (3, 6,
or 12 Mos):
 
Point of Connectivity: (Identify,
appropriate 'bind' for Customer)
 
Prepaids to Include: (All or
 
Identify as appropriate)
 
Usage Coverage: (National,
 
Regional, Local, Venue)
 
Escalation Procedures: (Point-
 
* Contact)
 
Opt-in Requirements Met:
 

 
Customer acknowledges and agrees that the services provided hereunder shall be
performed pursuant to the SMS Connectivity Agreement between Customer and
Cingular.

CINGULAR WIRELESS LLC
`Customer'
   
Signature:
Signature: ______________
by: /s/Brian Hill
Name:        ______________
Name: Brian Hill
Title:          ______________
Title: c oo
Date:
Date: 1- 8- zoo4

 
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Exhibit "C"
 
PREMIUM SMS BILLING AND SHORTCODE REQUEST FORM
 
This Addendum is for the purpose of requesting and agreeing to provide billing
services and Shortcode allocation, as defined in the SMS Connectivity Agreement
as entered into by and between Cingular Wireless LLC, a Delaware limited
liability corporation ("Cingular"), with and , ("Customer") to be effective as
of , 200_ (the "Effective Date").
 
Premium SMS Billing and Short Code Reservation Information

.
Information Categories
Shortcode(s) requested: (Identify
by Number and as appropropriate
any 'Vanity' codes)
Required Information from Customer
Premium Billing Rate:
 
Revenue Share:
 
Premium SMS Type: (Identify:
Voting, Polling, Marketing, Alert,
Content Delivery, or other)
 
Description of Campaign:
 
Description of Message Flow:
 
Message Intervals: (Describe
any relevant delays)
 
Message Confirmation
Required:
 
Event Restrictions:
 
Forecasted Premium Usage
Volume (Per Mo.):
 
Peak Usage Description: (Define
data&time if relevant, identify any
expected 'spikes')
 
Proposed Start and End Dates:
 
Shortcode and Billing Request
Period (3, 6, or 12 Months):
 
Point of Connectivity: (Identify
'bind' for Customer)
 
Prepaids to Include: (All or
Identify as appropriate)
 
Usage Coverage: (National,
Regional, Local, Venue)
 
Escalation Procedure:
(Point-of-Contact)
 
Opt-in Requirements Met:
 

 
Customer acknowledges and agrees that the services provided hereunder shall be
performed pursuant to the SMS Connectivity Agreement between Customer and
Cingular.
 

CINGULAR WIRELESS LLC  `Customer'        
Signature: ___________
Name:
Brian Hill
Name:        ___________
Title:
coo
Title:          ___________
Date:
^ - 2- 0 olf
Date:
   
Signature: by: /s/Brian Hill
   

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Exhibit 5
 
Service Level Agreement
 
Contacts
If the event of connectivity issues, Cingular is concerned about the service
levels of the Customer's platforms and connections which will be involved in SMS
traffic. As such, Cingular will require the following service level commitments
and Customer contacts.
 
The following contact information will be required to support service levels.
The primary contact point will need to be staffed 24 hours per day, 7 days a
week.

Name / Title
Role
Phone
Email
   
(Cell/ Work)
 
Mobliss Critical
Network Support
206-230-4377
noc-pager@mobliss.com
0perations Support
Operational
(c) 206.356.7557 hernan@mobliss.com (W) 206.332.1749
x6008
Hernan Alvarez
Escalation Point
   

 
Additionally, Cingular's operational contact for this effort shall be reached at
at the Cingular Data Support Group. The contact information is via email at
data.support@cingular.com and via phone at 404.303.6462.
 
Responsibilities
 
As necessary to support either a direct connection or a connection to another
Cingular determined point of connectivity, Customer will ensure that the
following takes place as required by Cingular.
 

1.  
will ensure its systems are SMPP3.4/XML compatible and capable of integrating
with Cingular Wireless' SMPP gateway or XML connection.

 

2.  
will ensure its traffic and applications are adequately tested prior to launch
on Cingular Wireless' network.

 

3.  
will connect to Cingular Wireless LAB for verification to test and verify
functionality.

 

4.  
will make necessary arrangements to establish secure connections with the
necessary gateway(s) as per Cingular Wireless' guidelines.

 

5.  
will ensure that its systems do not exceed the pre-determined throttling level
of messages per second as established with Cingular Wireless. If the event is
expected to generate high peaks in network traffic and responses are required
per the requirements of that event, Cingular Wireless reserves the right to
determine if the responses are to be sent after all of the messages for the peak
event has been delivered. Cingular Wireless will work with the connection point
identified in Exhibit A to determine of such a course of action must be taken.
 

17

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Transaction Failure Resolutions
 
If a transaction failure occurs, and Customer is first to recognize this fact,
they will attempt to retry the transaction based on the agreement prior to the
event, though a retry during the event is allowable. For some heavy traffic
events, retries may be held off until the initial push of messages has been
completed. Cingular Wireless should be notified after the initial retry effort
has failed. In the event the transaction is not successful after 5 re-try
attempts, Customer will immediately contact Cingular Wireless' operational
contact and provide the information shown below:
 

i.  
The time the existence of the transaction failure was recognized.

ii.  
Brief technical description of the identified (as identified by Customer
personnel) cause for failure.

 
Cingular Wireless personnel will work with Customer personnel to identify and
correct the issue. In the event that Customer is notified by Cingular Wireless
of a transaction failure, Cingular Wireless will provide Customer technical and
operational contact with relevant information. This notice will include the time
the existence of the transaction failure was recognized and a description of the
transaction failure. Cingular Wireless personnel will work with Customer
personnel to identify and correct the issue(s).
 
Exclusions
 
Customer acknowledges and agrees that availability of Cingular Wireless' network
may be dependent upon third party providers and licensors. By way of example
such dependencies include interne connectivity, power supply, natural
calamities. Cingular Wireless will reasonably cooperate with such third parties
in resolving any interruption in the availability of the Customer's content to
Cingular Wireless and subscribers.
 
Registered Delivery
 
Notification of final delivery of messages and/of delivery status may be sent to
Customer as a registered delivery. Registered delivery of messages will be
determined between Cingular Wireless and Customer prior to the start of an
event. This notification may not occur in all instances and across all
connectivity points.
 
Cingular Wireless can request registered delivery for intercarrier traffic but
can not guarantee responses from other carriers.

18

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cingular
WIRELESS
 
January 12, 2004
 
Cingular Wireless
5565 Glenridge Connector
Suite 1100
Atlanta, GA 30342
 
Brian Hill
Mobliss
506 2" Ave.
Suite 410
Seattle, WA 98104
 
Dear Brian:
 
Greetings. I'm returning the signed copy of the executed contracts from
Cingular. We're excited about the opportunity this relationship presents
Cingular. Please feel free to contact me if there are any additional questions
and concerns.
 
Regards.
dph logo [dph.jpg]
 
Douglass Britt Cingular Wireless
 
Attachments: Signed Copy — SMS Connectivity Agreement
 

--------------------------------------------------------------------------------

 
AMENDMENT TO
AGREEMENT
BETWEEN
Cingular. Wireless LLC ("CINGULAR")
and
Mobliss, Inc ("Customer")
 
WHEREAS, the parties entered into an Agreement effective August 12, 2004
("Agreement"); and
 
WHEREAS, the Parties wish to modify certain pricing and other terms in the
Agreement; and
 
WHEREAS, the parties desire to amend said Agreement to reflect these intentions;
 
NOW THEREFORE, in consideration of the premises and other good and valuable
consideration, the receipt and sufficiency of which is hereby acknowledged, it
is agreed as follows:
 

1.  
Exhibit D to the Agreement is hereby deleted and the Exhibit D attached hereto
is substituted in lieu therefore.

2.  
The section Labeled "Transport Charges" in Exhibit A is hereby deleted.

 
Except as modified herein, all terms and conditions of the Agreement and all
Exhibits and Addenda thereto shall remain the same and in full force and effect.
 
IN WITNESS WHEREOF the parties hereto have executed, sealed and delivered this
Addendum in two counterparts.
 
sig1031 logo [sig1031.jpg]

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Exhibit D
 
Service Level Agreement
 
 
Contacts
If the event of connectivity issues, Cingular is concerned about the service
levels of the Customer's platforms and connections that will be involved in SMS
traffic. As such, Cingular will require the following service level commitments
and Customer contacts.
 
The following contact information will be required to support service levels.
The primary contact point will need to be staffed 24 hours per day, 7 days a
week.

Name / Title
Role
Phone
Email
   
(Cell/ Work)
         
Hernan Alvarez
Operational Escalation Point
(c) 206.356.7557 hernan@mobliss.com (W) 206.332.1749
x6008

 
Additionally, Cingular's operational contact for this effort shall be reached at
the Cingular Data Support Group. The contact information is via email at
data.support@cingular.com and via phone at 404.303.6462.
 
Responsibilities
 
As necessary to support either a direct connection or a connection to another
Cingular determined point of connectivity, Customer will ensure the following as
required by Cingular:
 

1.  
its systems are SMPP3.4/XML compatible and capable of integrating with
Cingular's SMPP gateway or XML connection.

 

2.  
its traffic and applications are adequately tested prior to launch on Cingular's
network.

 

3.  
it will connect to Cingular LAB for verification to test and verify
functionality.

 

4.  
it will make necessary arrangements to establish secure connections with the
necessary gateway(s) as per Cingular's guidelines.

 

5.  
its systems do not exceed the pre-determined throttling level of 10 messages per
second as established with Cingular. If the event is expected to generate high
peaks in network traffic and responses are required per the requirements of that
event,

 
 
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