Exhibit 10.1

THE LUBRIZOL CORPORATION

ANNUAL INCENTIVE PAY PLAN

(As Amended February 21, 2011)

INTRODUCTION

The Lubrizol Corporation (hereinafter referred to as the “Corporation”) hereby
establishes, effective as of January 1, 2008, The Lubrizol Corporation Annual
Incentive Pay Plan (hereinafter referred to as the “Plan”) in order to provide
an award for employees which reflects the pursuit of superior performance,
increased customer satisfaction and enhancement of shareholder value. Awards for
participating employees under the Plan shall depend upon corporate performance
measures as determined by the Committee for the Plan Year.

Except as otherwise provided, the Plan shall be administered by the Organization
and Compensation Committee (hereinafter referred to as the “Committee”) of the
Board of Directors of the Corporation. The Committee shall have conclusive
authority to construe and interpret the Plan and any agreements entered into
under the Plan and to establish, amend, and rescind rules and regulations for
its administration. The Committee shall also have any additional authority as
the Board may from time to time determine to be necessary or desirable.

ARTICLE I

DEFINITIONS

1.01 Definitions. The following terms shall have the indicated meanings for
purposes of the Plan:

 

  (a) “Board” shall mean the Board of Directors of the Corporation.

 

  (b) “Chief Executive Officer” shall mean the chief executive officer of the
Corporation.

 

  (c) “Committee” shall mean the Organization and Compensation Committee of the
Board, or other designated committee of the Board, consisting of persons who are
not Employees or International Employees.

 

  (d) “Corporation” shall mean The Lubrizol Corporation, a corporation organized
under the laws of the State of Ohio.

 

  (e) “Director” shall mean a member of the Board.

 

  (f) “Employee” shall mean any person other than an Officer, who is employed
for a wage or salary by the Corporation or a domestic Subsidiary.

 

  (g) “International Employee” shall mean any person who is employed for a wage
or salary by an international Subsidiary of the Corporation.

 

  (h) “International Participant” shall mean any International Employee who has
been selected by the Committee pursuant to Article VI of the Plan, and who has
not for any reason becomes ineligible to participate in the Plan.

 

1

--------------------------------------------------------------------------------

  (i) “Individual Award” shall mean the amount paid (or to be paid) to a
Participant or International Participant, as the case may be, by the Corporation
pursuant to the Plan.

 

  (j) “Individual Target Award” shall have the definition, and shall be
determined, as set forth in Section 3.02 herein.

 

  (k) “Officer” shall mean an employee of the Corporation or a Subsidiary who is
a member of the Executive Council of the Corporation.

 

  (l) “Participant” shall mean all Officers, and any Employee who has been
selected by the Committee pursuant to Article II herein to participate in the
Plan, and have not for any reason become ineligible to participate in the Plan.

 

  (m) “Pay” shall be determined at the time of calculating the Individual
Performance Shares and shall be the Participant’s base pay.

 

  (n) “Plan” shall mean The Lubrizol Corporation Annual Incentive Pay Plan,
effective January 1, 2008.

 

  (o) “Plan Year” shall mean each twelve-month period commencing January 1 and
ending December 31.

 

  (p) “Subsidiary” shall mean any corporation, international or domestic, that
is wholly or partially (but not less than 50%) owned directly or indirectly by
the Corporation.

1.02 Construction. Where necessary or appropriate to the meaning of a word, the
singular shall be deemed to include the plural, the plural to include the
singular, the masculine to include the feminine, and the feminine to include the
masculine.

ARTICLE II

ELIGIBILITY AND PARTICIPATION

2.01 Eligibility. All Employees and Officers shall be eligible to participate in
the Plan.

2.02 Participation. All Officers shall participate in the Plan. In addition, the
Committee shall determine which Employees shall participate in the Plan for each
Plan Year. The Committee may also determine which Employees hired during the
Plan Year shall participate in the Plan for such Plan Year. The Committee’s
selection of Participants shall be after considering recommendations presented
to it by the Chief Executive Officer.

ARTICLE III

INDIVIDUAL AWARDS

3.01 In General. At the time the Committee selects Participants for any Plan
Year, the Committee shall, after consideration of the recommendations of the
Chief Executive Officer, establish, for each Plan Year, an Individual Target
Award for each Participant. After the end of the Plan Year Individual Awards
shall be paid.

 

2

--------------------------------------------------------------------------------

3.02 Calculation of Individual Award. The Individual Award shall be calculated
in the following manner:

 

  (a) The Participant’s Individual Target Award is determined by multiplying the
Participant’s Pay by a designated target opportunity percentage, which shall
take into account the Participant’s position in the Corporation. Such designated
target opportunity percentage, as well as maximum and threshold opportunity
percentages, shall be determined by the Committee.

 

  (b) At the beginning of each Plan Year, the Committee approves annual
corporate and segment performance metric scorecards and specifies the
scorecard(s) that apply to a Participant. The Chief Executive Officer approves
annual performance scorecards below the segment level.

 

  (c) After the end of the Plan Year, the Committee certifies the amount of the
Individual Awards as determined based on actual performance for the Plan Year
under the annual scorecard(s) that apply to the Participant.

Individual Target Awards may be either increased or decreased, at any time, or
from time to time, during a Plan Year, for any Participant at the sole
discretion of the Committee in order to reflect any change in the individual
contribution under the formula set forth in this Section 3.02.

3.03 Time and Method of Payment of Individual Awards. In the event that a
Participant is entitled to an Individual Award with respect to a Plan Year, the
Corporation shall pay such Individual Award to that Participant between
January 1 and March 15 following the close of the Plan Year. A Participant who
separates from service or dies after the Plan Year but prior to the payment of
an Individual Award shall be eligible to receive any payment under this Plan.
Effective September 23, 2008, a Participant who separates from service prior to
the end the Plan Year will not be eligible for payment hereunder, unless
otherwise specifically approved by the Committee, upon the recommendation of the
Chief Executive Officer.

3.04 Claw-back and Forfeiture Policy. The Committee may cause to be forfeited
any outstanding Individual Award and may seek to recoup any economic gains from
any Participant who engages in conduct that was not in good faith and that
disrupts, damages, impairs or interferes with the business, reputation or
employees of the Company or its Subsidiaries.

ARTICLE IV

AWARDS FOR INTERNATIONAL EMPLOYEES

4.01 Participation. The Committee shall determine which International Employees
shall participate in the Plan for each Plan Year. The Committee’s selection of
International Participants shall be made after considering recommendations
presented to it by the Chief Executive Officer.

4.02 Individual Awards. At the time the Individual Awards are determined for
Participants, the Committee shall, in its discretion, after consideration of the
recommendations of the Chief Executive Officer, establish for each Plan Year
Individual Awards for each International Participant.

 

3

--------------------------------------------------------------------------------

4.03 Payment of Awards. Individual Awards to each International Participant
shall be paid by the international Subsidiary that is the employer of such
International Participant at the same time and under the same conditions as
payment is made to Participants under Sections 3.03 and 3.04. All payments shall
be converted from the U.S. dollar measurement under the Plan to the currency of
the country of such Subsidiary at the currency exchange rate in effect at the
time the Individual Award is determined. All applicable withholding taxes shall
be withheld from the distribution and remitted by the international subsidiary
to the appropriate taxing authority.

ARTICLE V

CHANGE OF CONTROL

5.01 Effect of Change in Control. In the event a Change in Control of the
Corporation (as defined in Section 5.02) occurs prior to final determination by
the Committee of the amounts of Individual Awards to be paid under the Plan with
respect to any Plan Year, the Committee shall calculate such Individual Awards
as soon as practicable after such Change in Control. Individual Awards shall be
based upon accruals by the Corporation up to the time of such Change in Control
and Individual Awards shall be calculated in accordance with Sections 3.02 and
4.02 herein. Payment of such Individual Awards shall be made at the time
specified in Section 3.03, except that if a Participant is separated from
service by the Corporation for other than Cause (defined in Section 5.03) or
separates from service for Good Reason (defined in Section 5.04) prior to the
end of the Plan Year, the Participant will continue to be eligible for payment
of the Individual Award calculated in accordance with this Section 5.01 at the
time of payment specified in Section 3.03.

5.02 For all purposes of the Plan, a “Change in Control of the Corporation”
shall have occurred if any of the following events shall occur:

 

  (a) The date that any one person, or more than one person acting as a group,
acquires ownership of stock of the corporation that, together with the stock
held by such person or group, constitutes more than 50 percent of the total fair
market value or total voting power of the stock of the Corporation.

 

  (b) The date any person, or more than one person acting as a group, acquires
(or has acquired during the 12-month period ending on the date of the most
recent acquisition by such person or persons) ownership of stock of the
Corporation possessing 30% or more of the total voting power of the stock of the
Corporation.

 

  (c) The date a majority of members of the Corporation’s Board of Directors is
replaced during any 12-month period by Directors whose appointment or election
is not endorsed by a majority of the members of the Corporation’s Board of
Directors before the date of the appointment or election.

 

  (d) The date that any one person, or more than one person acting as a group,
acquires (or has acquired during the 12-month period ending on the date of the
most recent acquisition by such person or persons) assets from the Corporation
that have a total gross fair market value equal to or more than 40% of the total
gross fair market value of all of the assets of the Corporation immediately
before the acquisition or acquisitions.

 

4

--------------------------------------------------------------------------------

Notwithstanding the foregoing, a Change of Control shall have only occurred in
accordance with the regulations promulgated under Section 409A of the Internal
Revenue Code of 1986, as amended.

5.03 For purposes of this Article V of the Plan, “Cause” means that, prior to
any separation from service, the Participant committed:

 

  (a) an intentional act of fraud, embezzlement or theft in connection with his
duties or in the course of his employment with the Corporation;

 

  (b) intentional wrongful damage to property of the Corporation;

 

  (c) intentional wrongful disclosure of secret processes or confidential
information of the Corporation; or

 

  (d) intentional wrongful engagement in any Competitive Activity (as defined
below);

and any such act materially is harmful to the Corporation. For purposes of this
Agreement, no act, or failure to act, on the part of the Participant will be
deemed “intentional” if it was due primarily to an error in judgment or
negligence, but will be deemed “intentional” only if done, or omitted to be
done, by the Participant not in good faith and without reasonable belief that
his action or omission was in the best interest of the Corporation.
Notwithstanding the foregoing, the Participant will not be deemed to have been
separated from service for “Cause” hereunder unless and until there is delivered
to the Participant a copy of a resolution duly adopted by the affirmative vote
of not less than three-quarters of the Board then in office at a meeting of the
Board called and held for such purpose (after reasonable notice to the
Participant and an opportunity for the Participant, together with his counsel,
to be heard before the Board), finding that, in the good faith opinion of the
Board, the Participant had committed an act set forth above in this 5.03 and
specifying the particulars thereof in detail. Nothing herein will limit the
right of the Participant or his beneficiaries to contest the validity or
propriety of any such determination.

For purposes of this Article V of the Plan, the term “Competitive Activity”
means the Participant’s participation, without the written consent of an officer
of the Corporation, in the management of any business enterprise if such
enterprise engages in substantial and direct competition with the Corporation
and such enterprise’s sales of any product or service competitive with any
product or service of the Corporation amounted to 25% of such enterprise’s net
sales for its most recently completed fiscal year and if the Corporation’s net
sales of said product or service amounted to 25% of the Corporation’s net sales
for its most recently completed fiscal year. “Competitive Activity” does not
include (i) the mere ownership of securities in any such enterprise and exercise
of rights appurtenant thereto or (ii) participation in management of any such
enterprise other than in connection with the competitive operations of such
enterprise.

5.04 For purposes of this Article V of the Plan, “Good Reason” means separation
from service by the Participant of his employment with the Corporation after the
Change in Control of the Corporation upon the occurrence of any of the following
events:

 

  (a) Failure to elect or reelect or otherwise to maintain the Participant in
the office or the position, or a substantially equivalent office or position, of
or with the Corporation, which the Participant held immediately prior to a
Change in Control of the Corporation.

 

  (b) A significant adverse change in the nature or scope of the authorities,
powers, functions, responsibilities or duties attached to the position with the
Corporation that the Participant held immediately prior to the Change in Control
of the Corporation, a reduction in the aggregate of the Participant’s base and
incentive pay opportunities, any of which is not remedied within 10 calendar
days after receipt by the Corporation of written notice from the Participant of
the change or reduction, as the case may be;

 

5

--------------------------------------------------------------------------------

  (c) A determination by the Participant made in good faith that as a result of
a Change in Control of the Corporation and a change in circumstances thereafter
significantly affecting his position, including without limitation a change in
the scope of the business or other activities for which he was responsible
immediately prior to a Change in Control of the Corporation, he has been
rendered substantially unable to carry out, has been substantially hindered in
the performance of, or has suffered a substantial reduction in, any of the
authorities, powers, functions, responsibilities or duties attached to the
position held by the Participant immediately prior to the Change in Control of
the Corporation, which situation is not remedied within 10 calendar days after
written notice to the Corporation from the Participant of such determination;

 

  (d) The liquidation, dissolution, merger, consolidation or reorganization of
the Corporation or transfer of all or a significant portion of its business
and/or assets, unless the successor or successors (by liquidation, merger,
consolidation, reorganization or otherwise) to which all or a significant
portion of its business and/or assets have been transferred (directly or by
operation of law) assumes all the duties and obligations of the Corporation
under this Agreement;

 

  (e) The Corporation relocates its principal executive offices, or requires the
Participant to have his principal location of work changed, to any location
which is in excess of 25 miles from the location thereof immediately prior to
the Change of Control of the Corporation or to travel away from his office in
the course of discharging his responsibilities or duties hereunder significantly
more (in terms of either consecutive days or aggregate days in any calendar
year) than was required of him prior to the Change of Control of the Corporation
without, in either case, his prior written consent.

ARTICLE VI

ADMINISTRATION

6.01 Plan Administrator. The Committee shall be the Plan administrator.

6.02 Duties of Plan Administrator.

 

  (a) The Committee shall administer the Plan in accordance with its terms and
shall have all powers necessary to carry out the provisions of the Plan
including, but not limited to, the following:

 

  (1) Determination of Employees and International Employees who are eligible
for Plan participation; and

 

  (2) Determination of the Individual Awards to be paid to Participants for each
Plan Year.

 

6

--------------------------------------------------------------------------------

  (b) The Committee shall interpret the Plan and shall resolve all questions
arising in the administration, interpretation, and application of the Plan. Any
such determination of the Committee shall be conclusive and binding on all
persons.

 

  (c) The Committee shall establish such procedures and keep such records or
other data as the Committee in its discretion determines necessary or proper for
the administration of the Plan.

 

  (d) The Committee may delegate administrative responsibilities to such person
or persons as the Committee deems necessary or desirable in connection with the
administration of the Plan.

ARTICLE VII

MISCELLANEOUS

7.01 Unfunded Plan. The Corporation shall be under no obligation to segregate or
reserve any funds or other assets for purposes relating to this Plan and no
Participant or International Participant shall have any rights whatsoever in or
with respect to any funds or assets of the Corporation.

7.02 Non-Alienation. No anticipated payment of any Individual Award shall be
subject in any manner to alienation, sale, transfer, assignment, pledge,
attachment, garnishment or encumbrance of any kind.

7.03 No Employment Rights. Nothing herein contained shall be construed as a
commitment or agreement upon the part of any Participant, International
Participant, Employee or International Employee hereunder to continue his
employment with the Corporation or a Subsidiary, and nothing herein contained
shall be construed as a commitment on the part of the Corporation or any
Subsidiary to continue the employment or rate of compensation of any Participant
or International Participant hereunder or any Employee or International Employee
for any period.

7.04 Amendment of the Plan. The Corporation reserves the right, to be exercised
by instruction from the Committee, to modify or amend this Plan at any time.

7.05 Duration and Termination of the Plan. The Corporation also reserves the
right, to be exercised by action of the Board, to discontinue or terminate the
Plan; provided that, and subject to all the provisions of this plan, any
termination shall be effective only for all Plan Years following December 31 of
the Plan Year in which the decision to terminate occurs.

 

7