Exhibit 10.21

EMPLOYMENT AGREEMENT

THIS EMPLOYMENT AGREEMENT (the “Agreement”) is made and entered into as of
October 18, 2010 by and between Public Media Works, Inc., a Delaware corporation
(the “Company”) and Ed Roffman (the “Employee”).

A. The Company desires to retain the services of the Employee and the Employee
desires to provide services as the Chief Financial Officer of the Company.

B. The Employee is willing to be employed by the Company on the terms and
subject to the conditions set forth in this Agreement.

THE PARTIES AGREE AS FOLLOWS:

1. Positions and Duties.

1.1 Title. The Employee shall be employed by the Company as its Chief Financial
Officer, and the Company agrees to employ and retain the Employee in such
capacity. The Employee shall report to, and serve at the pleasure of, the Chief
Executive Officer of the Company and the Chairman of the Audit Committee (if
any) of the Company’s Board of Directors (the “Board”).

1.2 Duties. The Employee shall perform the duties and provide the time
commitment to the Company described on Exhibit A.

1.3 Term of Employment. The term of Employee’s employment pursuant to this
Agreement commenced on October 18, 2010 (the “Effective Date”), and shall expire
on October 18, 2011, unless renewed or extended by the agreement of the parties
hereto, or terminated earlier as provided herein.

1.4 Hold Harmless; Employee Indemnification. The Company shall hold harmless and
indemnify for the full extent permitted under the Company articles of
incorporation, bylaws and at law for any claims against the Employee arising out
of events occurring prior to Employee being appointed as the Chief Financial
Officer of the Company. The Employee shall be entitled to all rights to
indemnification as a Company officer as provided under the laws of the State of
Delaware, the Company’s Certificate of Incorporation, as amended, the Company’s
Bylaws, and the Company’s insurance policies.

2. Terms of Employment.

2.1 Definitions. For purposes of this Agreement, the following terms shall have
the following meanings:

(a) “Accrued Compensation” shall mean any accrued Total Compensation, any
benefits under any plan of the Company in which the Employee is a participant to
the full extent of Employee’s rights under such plans, any accrued vacation pay,
and any appropriate

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business expenses incurred by the Employee in connection with the performance of
Employee’s duties hereunder, all to the extent unpaid on the date of
termination.

(b) “Base Compensation” shall have the meaning set forth in Sections 3.1 and 3.2
hereof.

(c) “Change of Control” shall mean the consummation of an acquisition, a merger
or consolidation of the Company with or into another entity or any other
corporate reorganization, if more than 50% of the combined voting power of the
continuing or surviving entity’s securities outstanding immediately after such
acquisition, merger, consolidation or other reorganization is owned by persons
who in the aggregate owned less than 20% of the Company’s combined voting power
represented by the Company’s outstanding securities immediately prior to such
acquisition, merger, consolidation or other reorganization.

(d) “Death Termination” shall mean termination of the Employee’s employment
because of the death of the Employee.

(e) “Disability Termination” means termination by the Company of the Employee’s
employment by reason of the Employee’s incapacitation due to disability. The
Employee shall be deemed to be incapacitated due to disability if at the end of
any month the Employee is unable to perform substantially all of his or her
duties under this Agreement in the normal and regular manner due to illness,
injury or mental or physical incapacity, and has been unable so to perform for
either (i) three consecutive full calendar months then ending, or (ii) 90 or
more of the normal working days during the 12 consecutive full calendar months
then ending. Nothing in this paragraph shall alter the Company’s obligations
under applicable law, which may, in certain circumstances, result in the
suspension or alteration of the foregoing time periods.

(f) “Termination For Cause” means termination by the Company of the Employee’s
employment by reason of the Employee’s (i) dishonesty or fraud, (ii) gross
negligence in the performance of his or her duties hereunder, (iii) material
breach of this Agreement, (iv) intentional engagement in acts seriously
detrimental to the Company’s operations, (v) conviction of a felony involving
moral turpitude, or (vi) failure to comply with any lawful orders or directions
of the Chief Executive Officer or Board that are not incompatible with his
position with the Company or manifestly unreasonable or unethical, provided that
the Chief Executive Officer or Board delivers to Employee a written notification
specifying in sufficient detail such order or direction and the Employee has
thirty (30) days within which to comply with such order or direction (or such
reasonably shorter period of time if such ordered or directed task by its nature
requires completion in less than thirty (30) days)).

(g) “Termination Other Than For Cause” means termination by the Company of the
Employee’s employment for any reason other than as specified in Sections 2.1(c),
(d), (e) or (i) hereof.

(h) “Total Compensation” shall mean the Employee’s Base Salary (as defined in
Section 3.1).

 

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(i) “Voluntary Termination” means termination of the Employee’s employment by
the voluntary action of the Employee other than by reason of a Disability
Termination or a Death Termination.

2.2 Termination For Cause. The Company shall have the right to effect a
Termination For Cause as provide in Section 2.1(f). Upon Termination For Cause,
the Company shall pay the Employee Accrued Compensation, if any.

2.3 Termination Other Than For Cause; Expiration. The Company shall have the
right to effect a Termination Other Than For Cause upon thirty (30) days prior
notice to the Employee. In the event of a Termination Other Than For Cause
before the expiration of the Employment Agreement, the Company shall pay the
Employee all Accrued Compensation, if any.

2.4 Disability Termination. The Company shall have the right to effect a
Disability Termination by giving written notice thereof to the Employee. Upon
Disability Termination, the Company shall pay the Employee all Accrued
Compensation, if any.

2.5 Death Termination. In the event of the Employee’s death during the term of
this Agreement, the Employee’s employment shall be deemed to have terminated as
of the last day of the month during which his or her death occurs, and the
Company shall promptly pay to the Employee’s estate Accrued Compensation, if
any.

2.6 Voluntary Termination. Employee shall have the right to effect a Voluntary
Termination by giving at least 30 days advance written notice to the Company
(and the Company shall have the right in such case to immediately terminate the
Employee’s employment); provided, however, Employee may effect a Voluntary
Termination immediately upon written notice to the Company if (i) the Employee
reasonably believes the Company or its senior management has engaged in any
illegal or unethical activities or requests Employee to engage in any illegal or
unethical activities; or (ii) the Company moves its offices more than 50 miles
from its current offices in Sausalito, California. Following the effective date
of a Voluntary Termination, the Company shall pay the Employee Accrued
Compensation, if any.

2.7 Severance Payments. Employee shall be paid severance payments equal to three
(3) months of Base Salary payment pursuant to this Agreement only in the event
of the termination of Employee resulting from (i) a Change of Control or
(ii) Employee’s Voluntary Termination resulting from the activities described in
Section 2.6(i). The severance payment shall be paid pursuant to the Company’s
normal payroll schedule for the three (3) month period following the termination
date.

3. Compensation and Benefits.

3.1 Base Salary. As payment for the services to be rendered by the Employee as
provided in Section 1 and subject to the provisions of Section 2 of this
Agreement, the Company shall pay the Employee a “Base Salary” at the rate of
$10,000 per month (equivalent to

 

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$120,000 per year), payable on the Company’s normal payroll schedule; provided,
however, the amount of $2,000 per month of the Base Salary shall accrue and
remain unpaid until the first to occur between (i) the Company has raised a
minimum of $3 million; (ii) a Change of Control occurs; or (iii) the date which
is thirty (30) days after the termination of Employee’s employment with the
Company, in which event all accrued and unpaid Base Salary shall be paid by the
Company to Employee.

3.2 Equity Compensation. As payment for the services to be rendered by the
Employee as provided in Section 1 and subject to the provisions of this
Agreement, the Company shall issue to Employee 180,000 shares of Company common
stock (the “Shares”) which are subject to the following provisions:

(a) Repurchase Right. The Company (or its assignees) is hereby granted the right
(the “Repurchase Right”) exercisable at any time during the sixty (60) day
period following the date of the termination of Employee’s employment with the
Company for any reason, to repurchase, at $.01 per share (the “Repurchase
Price”) all or (at the discretion of the Company) any portion of the Shares in
which Employee has not acquired a vested interest in accordance with the vesting
provisions of Section 3.2(c) below (such shares to be hereinafter called the
“Unvested Shares”).

(b) Exercise of Repurchase Right. The Repurchase Right shall be exercisable by
written notice delivered to Employee prior to the expiration of the applicable
sixty (60) day period specified in Section 3.2(a). The notice shall indicate the
number of Unvested Shares to be repurchased and the date on which the repurchase
is to be effected, such date to be not more than thirty (30) days after the date
of notice. Employee shall, prior to the close of business on the date specified
for the repurchase, deliver to the Company’s Secretary the certificates
representing the Unvested Shares to be repurchased, each certificate to be
properly endorsed for transfer, and Employee shall cease to have any further
rights or claims with respect to such Unvested Shares (or other assets or
securities attributable to such Unvested Shares). Subject to the provisions of
Section 3.2(g), the Company shall, concurrently with the receipt of such stock
certificates, pay to Employee in cash or cash equivalents, an amount equal to
the per Repurchase Price for the Unvested Shares which are to be repurchased.

(c) Termination of the Repurchase Right. The Repurchase Right shall terminate
with respect to any Unvested Shares for which it is not timely exercised under
Section 3.2(a). In addition, the Repurchase Right as to the Unvested Shares
shall terminate, and cease to be exercisable, in accordance with the following
provisions:

Commencing November 18, 2010 and for each month for the 11 months thereafter
during the term of this Agreement, Employee shall acquire a vested interest in,
and the Repurchase Right shall lapse, with respect to 12 monthly increments of
15,000 of the Unvested Shares provided, however, in the event of a Change of
Control, the Repurchase Right shall terminate with respect to all Unvested
Shares as of the date of the consummation of the Change of Control transaction.

 

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(d) Restriction on Transfer. Employee shall not transfer, assign, encumber or
otherwise dispose of any of the Shares that are subject to the Company’s
Repurchase Right in this Agreement.

(e) Section 83(b) Election. Employee understands that under Section 83 of the
Internal Revenue Code of 1986, as amended (the “Code”), the excess of the
Shares’ fair market value on the date any forfeiture restrictions applicable to
such shares lapse over the purchase price for such Shares will be reportable as
ordinary income on such lapse date. For this purpose, the term “forfeiture
restrictions” includes the Company’s right to repurchase the Shares under the
Repurchase Right (as defined) provided under this Agreement. Employee
understands that he may elect under Section 83(b) of the Code to be taxed at the
time the Shares are acquired hereunder, rather than when and as such Shares
cease to be subject to such forfeiture restrictions.

(f) Section 83(b) Election Acknowledgment. EMPLOYEE ACKNOWLEDGES THAT IT IS HIS
SOLE RESPONSIBILITY, AND NOT THE COMPANY’S, TO FILE A TIMELY ELECTION UNDER
SECTION 83(b), EVEN IF EMPLOYEE REQUESTS THE COMPANY OR ITS REPRESENTATIVES TO
MAKE THIS FILING ON HIS BEHALF.

(g) Impairment of Capital. Each party agrees that the Company’s ability to
exercise its Repurchase Right hereunder shall not be prevented by any statutory
requirement regarding the capital resources of the Company, and if the Company
should not be permitted to make such repurchase because its capital is deemed to
be impaired under Delaware law or otherwise, then such Unvested Shares that the
Company elects to repurchase shall be transferred to the Company by Employee
without any obligation for Company payment.

3.2 Fringe Benefits.

(a) Fringe Benefits. The Employee shall not be eligible to participate in any of
the Company’s benefit plans as are now generally available or later made
generally available to senior officers of the Company, including, without
limitation, medical, dental, life, and disability insurance plans, if any.

(b) Expense Reimbursement. The Company agrees to reimburse the Employee for all
reasonable, ordinary and necessary travel and entertainment expenses incurred by
the Employee in conjunction with Employee’s services to the Company consistent
with the Company’s standard reimbursement policies. The Company shall pay travel
costs incurred by the Employee in conjunction with his or her services to the
Company consistent with the Company’s standard travel policy.

(c) Vacation. The Employee shall be entitled, without loss of compensation, to
four (4) weeks of vacation per year. Unused vacation may be accrued by the
Employee up to a maximum of four (4) weeks, when it will cease accruing until
the Employee reduces the accrued, unused amount through use of vacation time.

 

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(d) Employee Acknowledgment re Shares. Employee acknowledges and agrees that the
Shares to be issued hereunder are characterized as “restricted securities” under
the Securities Act of 1933 (as amended and together with the rules and
regulations promulgated thereunder, the “Securities Act”) and that, under the
Securities Act and applicable regulations thereunder, such securities may not be
resold, pledged or otherwise transferred without registration under the
Securities Act or an exemption therefrom. Employee acknowledges and agrees that
(i) the Shares are being issued in a transaction not involving any public
offering in the United States within the meaning of the Securities Act, and the
Shares have not yet been registered under the Securities Act, (ii) the Shares
may be offered, resold, pledged or otherwise transferred only in a transaction
registered under the Securities Act, or meeting the requirements of Rule 144, or
in accordance with another exemption from the registration requirements of the
Securities Act (and based upon an opinion of counsel if the Company so requests)
and in accordance with any applicable securities laws of any State of the United
States or any other applicable jurisdiction, and (iii) the Shares shall bear a
legend indicating their restricted nature.

3.3 Code Section 409A; Employee Taxes.

(a) To the extent applicable, this Agreement shall be interpreted in accordance
with Section 409A of the Code (together with Department of Treasury regulations
and other official guidance issued thereunder, “Section 409A”). Notwithstanding
any provision of this Agreement to the contrary, in the event that the Company
determines in good faith that any compensation or benefits payable under this
Agreement may not be either exempt from or compliant with Section 409A, the
Company shall consult with Employee and, subject to the written consent of
Employee, adopt such amendments to this Agreement or adopt other policies or
procedures (including amendments, policies and procedures with retroactive
effect), or take any other commercially reasonable actions necessary or
appropriate to (i) preserve the intended tax treatment of the compensation and
benefits payable hereunder, to preserve the economic benefits of such
compensation and benefits, and/or to avoid less favorable accounting or tax
consequences for the Company and/or (ii) to exempt the compensation and benefits
payable hereunder from Section 409A or to comply with the requirements of
Section 409A and thereby avoid the application of penalty taxes thereunder;
provided, however, that this Section 3.3(a) does not, and shall not be construed
so as to, create any obligation on the part of the Company to adopt any such
amendments, policies or procedures or to take any other such actions or to
indemnify Employee for any failure to do so.

(b) Notwithstanding anything herein to the contrary, Employee acknowledges and
agrees that in the event that any tax is imposed under Section 409A in respect
to any compensation or benefits payable to Employee, whether under this
Agreement or otherwise, then (i) the payment of such tax shall be solely
Employee’s responsibility, and (ii) neither the Company, or their subsidiaries
or affiliates, nor any of their respective past or present directors, officers,
employees or agents shall have any liability for any such tax.

(c) Employee shall be solely responsible for the payment of all state and
federal income tax related to his compensation under this Agreement and the
Option Agreement.

 

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4. Proprietary Information. The Employee shall as of the Effective Date or
promptly thereafter execute and deliver to the Company the Company Employee
Confidential Information and Inventions Agreement.

5. Miscellaneous.

5.1 Waiver. The waiver of the breach of any provision of this Agreement shall
not operate or be construed as a waiver of any subsequent breach of the same or
other provision hereof.

5.2 Notices. All notices and other communications under this Agreement shall be
in writing and shall be given by personal or courier delivery, facsimile or
first class mail, certified or registered with return receipt requested, and
shall be deemed to have been duly given upon receipt if personally delivered or
delivered by courier, on the date of transmission if transmitted by facsimile,
or three days after mailing if mailed, to the addresses of the Company and the
Employee contained in the records of the Company at the time of such notice. Any
party may Change such party’s address for notices by notice duly given pursuant
to this Section 5.2.

5.3 Headings. The section headings used in this Agreement are intended for
convenience of reference and shall not by themselves determine the construction
or interpretation of any provision of this Agreement.

5.4 Governing Law. This Agreement shall be governed by and construed in
accordance with the laws of the State of California applicable to contracts
entered into and wholly to be performed within the State of California by
California residents.

5.5 Survival of Obligations. This Agreement shall be binding upon and inure to
the benefit of the executors, administrators, heirs, successors, and assigns of
the parties; provided, however, that except as herein expressly provided, this
Agreement shall not be assignable either by the Company (except to an affiliate
or successor of the Company) or by the Employee without the prior written
consent of the other party.

5.6 Counterparts. This Agreement may be executed in one or more counterparts and
delivered by facsimile or PDF/electronic transmission, all of which taken
together shall constitute one and the same Agreement.

5.7 Withholding. All sums payable to the Employee hereunder shall be reduced by
all federal, state, local, and other withholdings and similar taxes and payments
required by applicable law.

5.8 Enforcement. If any portion of this Agreement is determined to be invalid or
unenforceable, such portion shall be adjusted, rather than voided, to achieve
the intent of the parties to the extent possible, and the remainder shall be
enforced to the maximum extent possible.

5.9 Entire Agreement; Modifications. Except as otherwise provided herein or in
the exhibits hereto, this Agreement represents the entire understanding among
the parties

 

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with respect to the subject matter of this Agreement, and this Agreement
supersedes any and all prior and contemporaneous understandings, agreements,
plans, and negotiations, whether written or oral, with respect to the subject
matter hereof. All modifications to the Agreement must be in writing and signed
by each of the parties hereto.

5.10 Arbitration. Any controversy or claim arising out of or relating to this
Agreement (whether in contract or tort, or both) shall be determined by binding
arbitration in Sausalito, California, in accordance with the commercial
arbitration rules of the American Arbitration Association, by a panel of three
arbitrators, one chosen by each of the parties and the third by the two so
chosen. If the two arbitrators cannot agree on a third, then the third shall be
appointed in accordance with such rules. The prevailing party in any arbitration
proceeding shall be awarded reasonable attorneys fees and costs of the
proceedings. The arbitration award shall be final, and may be entered in and
enforced by any court having jurisdiction.

IN WITNESS WHEREOF, the parties hereto have executed this Employment Agreement
as of the date set forth in the first paragraph.

 

PUBLIC MEDIA WORKS, INC. By:           /s/ Martin W. Greenwald   Martin W.
Greenwald, CEO EMPLOYEE

/s/ Ed Roffman

Ed Roffman Address For Notice:

Ed Roffman

64 Milland Drive

Mill Valley, CA 94941

 

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EXHIBIT A

Responsibilities of Employee:

 

  •  

Responsible for all traditional finance activities, including: accounts payable
and receivable, payroll, financial reporting (both internal and external),
financial planning, managing banking and audit relationship(s), internal
financial controls, financial systems, etc.

 

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If time allows, responsibilities may be able to include human resources,
insurance and/or facilities (depending on how long it takes to recruit a
controller and how much time is required for by financing activities and
investor relations).

 

  •  

Responsible for all 10-Qs and 10-Ks, as well as any other required SEC filings.

 

  •  

Recruit a controller with the potential to grow into CFO role within 12 months.

 

  •  

Ensure that the finance function runs smoothly and is able to grow with the rest
of the Company.

 

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Lead in the preparation of the annual operating plan and periodic updates to the
plan.

 

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Assist in fund raising via attending investor meetings, developing presentations
and, if required, making presentations.

 

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Create an internal reporting structure appropriate for the organization. Ensure
that management gets the information it needs and wants to run the business.
Reports should be defined jointly by each manager and Employee so each manager
gets the information that he/she needs.

 

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Provide support to the Company in evaluating merger opportunities.

 

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At any time, if the Company believes it needs a full-time CFO, and the
controller is not acceptable, Employee will lead, or assist in, the recruitment,
as desired by the Company.

Time Commitment:

 

  •  

2 days per week in the Company offices in Sausalito, California. Employee will
endeavor to maximize the overlap with when the CEO is in the Company offices.

 

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Additional time as necessary (whatever it takes) for time sensitive projects
such as completing a financing. If the burden gets too heavy, Employee will
discuss with you and try and workout an amicable resolution. If the time
requirement is ongoing, the Company will need a full-time CFO.

 

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Reasonably available as needed on non-office days for telephone consultations.
Employee’s other clients will be afforded this same courtesy on the days when
Employee is in Company office.

Other Consulting/Conflicts:

 

  •  

Employee currently sits on the Board of one publicly reporting company and
consults to several other companies, public and private, which may continue
during the Agreement.

 

  •  

During the Agreement, Employee will not consult to any companies which are in
the same or similar line of business as the Company.

 

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