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Exhibit (10)(f) ASSOCIATED BANC-CORP DEFERRED COMPENSATION PLAN Restated
Effective November 1, 2015

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i ASSOCIATED BANC-CORP DEFERRED COMPENSATION PLAN TABLE OF CONTENTS Page ARTICLE
1 Establishment of Plan and Purpose
.................................................. 1-1 1.01 Establishment of
Plan ...................................................................... 1-1
1.02 Purpose of Plan
................................................................................
1-1 ARTICLE 2 Definitions and Construction
............................................................ 2-1 2.01
Definitions
.......................................................................................
2-1 2.02 Construction
....................................................................................
2-2 ARTICLE 3 Eligibility
..........................................................................................
3-1 3.01 Conditions of Eligibility
.................................................................. 3-1 3.02
Commencement of Participation
..................................................... 3-1 3.03 Termination of
Participation ........................................................... 3-1
ARTICLE 4 Deferral of Compensation
................................................................ 4-1 4.01 Amount
and Manner of Deferral ..................................................... 4-1
4.02 Termination of Deferral Election
.................................................... 4-1 ARTICLE 5 Memorandum
Account .....................................................................
5-1 5.01 Nature of Account
........................................................................... 5-1
5.02 Credit to Memorandum Account
..................................................... 5-1 5.03 Changes in
Memorandum Account ................................................. 5-1 5.04
Valuation of Memorandum Account ...............................................
5-2 5.05 Additional Credit
.............................................................................
5-2 ARTICLE 6 Distributions
.....................................................................................
6-1 6.01 For Reasons Other Than Death.
...................................................... 6-1 6.02 Upon Death
......................................................................................
6-3 6.03 Emergencies
....................................................................................
6-4 6.04 Form of Payment
.............................................................................
6-4 ARTICLE 7 Administration of the Plan
................................................................ 7-1 7.01
Appointment of Separate Administrator .........................................
7-1 7.02 Powers and Duties
........................................................................... 7-1

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ii 7.03 Records and Notices
........................................................................ 7-2
7.04 Compensation and Expenses
........................................................... 7-2 7.05 Limitation
of Authority ...................................................................
7-2 ARTICLE 8 General Provisions
............................................................................ 8-1
8.01 Assignment
......................................................................................
8-1 8.02 Employment Not Guaranteed by Plan
............................................. 8-1 8.03 Termination and Amendment
.......................................................... 8-1 8.04 Notice
..............................................................................................
8-1 8.05 Limitation on Liability
.................................................................... 8-1 8.06
Indemnification
...............................................................................
8-1 8.07 Headings
..........................................................................................
8-2 8.08 Severability
......................................................................................
8-2 8.09 Claims
..............................................................................................
8-2 ARTICLE 9 Merger of First Financial Corporation Deferred Compensation Plan
.......................................................................... 9-1
9.01 Introduction
.....................................................................................
9-1 9.02 Merger
.............................................................................................
9-1 9.03 Investment
.......................................................................................
9-1 9.04 Beneficiary Designations
................................................................ 9-1 9.05
Distributions
....................................................................................
9-1 APPENDIX A FIRST FINANCIAL CORPORATION DEFERRED COMPENSATION PLAN AND TRUST
APPENDIX B CLAIMS PROCEDURES

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iii INTRODUCTION Effective December 16, 1993, Associated Banc Corp (the
“Company”) adopted a nonqualified deferred compensation plan (the “Plan”) to
benefit certain of its employees by facilitating the accumulation of funds for
their retirement. The Company restated the Plan in its entirety effective
January 1, 1996. The Company again restated the Plan in its entirety effective
January 1, 2001 to merge another nonqualified plan - the First Financial
Corporation Deferred Compensation Plan and Trust - into the Plan. The Company
again restated the Plan, effective January 1, 2008, to comply with section 409A
of the Internal Revenue Code (the “Code”). The Company has further amended and
restated the Plan, effective November 1, 2015. This introduction and the
following Articles, as amended from time to time, comprise the Plan.

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1-1 ASSOCIATED BANC CORP DEFERRED COMPENSATION PLAN ARTICLE 1 Establishment of
Plan and Purpose 1.01 Establishment of Plan. Associated Banc Corp has
established the “Associated Banc Corp Deferred Compensation Plan,” effective as
of December 16, 1993 (the “Plan”). . 1.02 Purpose of Plan. The Plan shall permit
a select group of management and highly compensated employees to enhance the
security of themselves and their beneficiaries following the termination of
their employment with the Company (as defined herein) by deferring until that
time a portion of the compensation which may otherwise be payable to them at an
earlier date. By allowing key management employees to participate in the Plan,
the Company expects the Plan to benefit it in attracting and retaining the most
capable individuals to fill its executive positions. The parties intend that the
arrangements described herein be unfunded for tax purposes and for purposes of
Title I in the Employee Retirement Income Security Act of 1986, as amended from
time to time (“ERISA”).

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2-1 ARTICLE 2 Definitions and Construction As used herein, the following words
shall have the following meanings: 2.01 Definitions. (a) Administrator. The
Company or person or persons selected by the Company pursuant to Article 7 below
to control and manage the operation and administration of the Plan. (b)
Beneficiaries. The spouse or descendants of Participant or any other person
receiving benefits hereunder in relation to Participant. (c) Company. Associated
Banc Corp, a Wisconsin banking corporation and any subsidiary, successor or
affiliate which has adopted this Plan and any successor thereto. The board of
directors of Associated Banc Corp has authorized the Compensation and Benefits
Committee of the board to act on behalf of the Company for purposes of the Plan.
(d) Compensation. The total pre-tax dollar amount paid to (irrespective of the
Plan Year in which it was earned) a Participant in the form of salary,
cash-based annual incentive payments, and commission payments (prior to
reduction of any such amounts pursuant to any Company benefit plans). (e)
Effective Date. The effective date of this Plan shall be December 16, 1993. (f)
Employee. An employee of the Company. (g) Employment. Employment with the
Company. (h) Incentive Compensation. The amount payable to a Participant under
any annual bonus or other incentive compensation plan of the Company that is
paid on an annual basis (but not including any such amounts that are paid under
equity-based incentive plans of the Company, or as recruiting or relocation
bonuses).

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2-2 (i) Memorandum Account. The account maintained for each Participant pursuant
to Article 5 below. (j) Participants. Such management and highly compensated
Employees whom the Company identifies as eligible to defer compensation
hereunder and who elect to participate herein. Also, any individual who was a
participant in the First Financial Corporation Deferred Compensation Plan and
who had a frozen account balance under the First Financial Corporation Deferred
Compensation Plan (“First Financial Frozen Account”) as of December 31, 2000
shall automatically qualify as a Participant in the Plan as of January 1, 2001,
for purposes of the maintenance, investment and distribution of the First
Financial Frozen Account as described in Article 9. (k) Plan. The Associated
Banc Corp Deferred Compensation Plan, as stated herein and as amended from time
to time. (l) Plan Year. The period beginning on February 1, 1994 and ending on
December 31, 1994, and thereafter each 12 month period ending on each subsequent
December 31. (m) Salary. The amount earned by a Participant in the form of base
salary, commissions or sales incentives, paid to the Participant on a bi-monthly
or bi-weekly basis. (n) Trust. The Associated Banc-Corp Deferred Compensation
Trust. (o) Trustee. The Trustee of the Associated Banc-Corp Deferred
Compensation Trust. (p) Unforeseeable Emergency. An Unforeseeable Emergency is a
severe financial hardship to a Participant resulting from a sudden and
unexpected illness or accident of the Participant or of a dependent (as defined
in section 152(a) of the Code) of the Participant, loss of the Participant’s
property due to casualty or other similar extraordinary and unforeseeable
circumstances arising as a result of events beyond the control of the
Participant. 2.02 Construction. The Plan shall be governed by applicable federal
law, including the requirements of Code Section 409A, and regulations
thereunder, and the laws of the State of Wisconsin. Words used in the masculine
gender shall include the feminine and words used in the singular shall include
the plural, as appropriate. The words “hereof,” “herein,” “hereunder” and other
similar compounds of the word “here” shall refer to the entire Agreement, not to
a

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2-3 particular section. All references to statutory sections shall include the
section so identified as amended from time to time or any other statute of
similar import. If any provisions of the Code, ERISA or other statutes or
regulations render any provisions of this Plan unenforceable, such provision
shall be of no force and effect only to the minimum extent required by such law.

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3-1 ARTICLE 3 Eligibility 3.01 Conditions of Eligibility. Eligibility for
participation in the Plan shall be based upon an Employee’s Compensation for the
prior Plan Year, or, for a newly hired employee, projected Compensation for the
upcoming Plan Year. An Employee shall be an eligible Participant if his or her
Compensation for the prior Plan Year (or projected Compensation for the upcoming
Plan Year for any newly hired Employee) is at least $115,000. The Administrator
may change the eligibility threshold from time to time prior to an applicable
Plan Year. 3.02 Commencement of Participation. An eligible Participant may
commence participation in the Plan by electing a deferral of compensation on the
form approved by the Administrator prior to the applicable Plan Year. Newly
hired Participants that are eligible based on projected Compensation shall not
be able to participate until the first day of the Plan Year following the year
of their hire. Participation shall begin as of the first day of the Plan Year
following the Participant’s election to defer compensation in accordance with
Article 4 below. 3.03 Termination of Participation. An individual’s right to
defer compensation hereto shall cease as of the earlier of the termination of
his Employment or as of the end of the Plan Year immediately prior to the Plan
Year in which Employee ceases to meet the criteria to be an eligible Participant
pursuant to Section 3.01 above.

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4-1 ARTICLE 4 Deferral of Compensation 4.01 Amount and Manner of Deferral. In
order to defer Salary or Incentive Compensation for any Plan Year, prior to the
commencement of a Plan Year, a Participant must submit to the Company a written
election on the form approved by the Administrator indicating the amount of his
Salary or Incentive Compensation which he elects deferred hereunder. Such
written election shall become irrevocable immediately upon commencement of the
Plan Year following such election, except as otherwise provided in Section 4.02
below. The Company shall, consistent with such election, defer all or such
portion of the Participant’s Salary and/or Incentive Compensation earned with
respect to service performed in such Plan Year. Notwithstanding the foregoing,
the Company shall not allow a Participant to defer an amount for any applicable
Plan Year unless the amount of such deferral is at least equal to a minimum
amount, if any, determined by the Administrator for the applicable Plan Year. If
a Participant elects to defer a portion of his Salary, the Company shall reduce
the Participant’s Salary by the amount deferred on a pro rata basis during the
Plan Year of deferral. If a Participant elects to defer all or a portion of the
Incentive Compensation that may become payable to him, the Company shall reduce
each Incentive Compensation payment by the percentage or fixed dollar amount
elected by the Participant. 4.02 Termination of Deferral Election. Except as
otherwise provided on the written election form approved by the Administrator or
upon an Unforeseeable Emergency with the approval of the Administrator, a
Participant’s written election to defer Salary and/or Incentive Compensation for
any Plan Year shall terminate as of the end of the Plan Year for which the
deferral election was made.

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5-1 ARTICLE 5 Memorandum Account 5.01 Nature of Account. Only for the purpose of
measuring payments due Participants hereunder, the Company shall maintain on
behalf of each Participant a Memorandum Account to which the Company shall
credit the amounts described in this Article 5. The Memorandum Account hereunder
and assets, if any and of any nature, acquired by the Company to measure a
Participant’s benefits hereunder shall not constitute or be treated for any
reason as a trust for, property of or a security interest for the benefit of,
Participant, his Beneficiaries or any other person. Participant and the Company
acknowledge that the Plan constitutes a promise by the Company to pay benefits
to the Participants or their beneficiaries, that Participants’ rights hereunder
(by electing to defer compensation hereunder) are limited to those of general
unsecured creditors of the Company and that the establishment of the Plan,
acquisition of assets to measure Participant’s benefits hereunder or deferral of
all or any portion of Participant’s salary or Incentive Compensation hereunder
does not prevent any property of the Company from being subject to the rights of
all the Company’s creditors. 5.02 Credit to Memorandum Account. As of the last
day of each Plan Year, the Company shall credit to the Memorandum Account of
each Participant the amount, if any, of his salary and/or Incentive Compensation
deferred for such Plan Year (even if calculated and otherwise payable following
the close of such Plan Year). If the Company elects, it may credit to a
Participant’s Memorandum Account during a Plan Year amounts representing salary
and Incentive Compensation otherwise payable before the end of the Plan Year. In
such instances, the Company shall credit such amounts to Participants’
Memorandum Accounts as the amounts would otherwise become payable and shall do
so on a uniform and nondiscriminatory basis for all Participants. 5.03 Changes
in Memorandum Account. Each Participant may specify his investment preferences
for his Memorandum Account by completing and submitting an Investment Preference
Form provided by the Administrator. The Participant’s Memorandum Account shall
be adjusted to reflect the income and losses and increase or decrease in value
experienced by assets as if the amounts were invested according to the
Participant’s preferences, subject to final approval by the Administrator and
Trustee. A Participant’s Memorandum Account shall also reflect expenses
generated by, and related to, the investment choices made in accordance with the
Investment Preference Form.

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5-2 A Participant may submit a new Investment Preference Form to the
Administrator as frequently as may be allowed by the Administrator or a third-
party delegate, consistent with any procedures that may be approved by the
Company. No individual may commence participation herein as to the deferral of
any amount without first submitting an election pursuant to this subsection
5.03. A Participant or, following his death, his Beneficiaries may continue
submitting elections hereunder until the distribution of all amounts from his
Memorandum Account. All elections must be in writing and must be signed by the
Administrator. 5.04 Valuation of Memorandum Account. Within 90 days after the
last day of each Plan Year, the Company shall provide each Participant or his
Beneficiaries a statement indicating the balance of his Memorandum Account as of
the last day of such Plan Year, reflecting the amount of deferrals, if any,
occurring for such year, together with all other changes in value during the
Plan Year. Participants who disagree with the information provided in such
statements must submit objections, in writing, to the Administrator within 90
days of receipt of such statements. 5.05 Additional Credit. The Company may, in
its sole discretion, credit to a Participant’s Memorandum Account amounts in
addition to a Participant’s deferral of Salary and/or Incentive Compensation.
The name of the Participant and the amount of any such additional credit shall
be recorded in the records kept by the Administrator.

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6-1 ARTICLE 6 Distributions 6.01 For Reasons Other Than Death. (a) The Company
shall pay an amount equaling the entire balance of a Participant’s Memorandum
Account to him in accordance with the Participant’s written Distribution
Election on forms provided by the Administrator. Except as otherwise permitted
by rules established by the Administrator and applicable law, the Distribution
Election for amounts deferred in a Plan Year must be made by the Participant and
filed with the Company prior to commencement of the Plan Year to which the
deferrals relate. (b) The permissible distribution events that may be elected by
a Participant on his written Distribution Election include: (i) Participant’s
separation from service (as defined under Section 409A of the Code and any
regulatory guidance promulgated thereunder); or (ii) A fixed payment date (an
“in-service distribution election”). (c) Except as otherwise provided by the
Administrator in advance of a Participant making a Distribution Election, a
Participant may elect to receive payment of his Memorandum Account in a lump sum
payment or in annual installments of 5 or 10 years, each commencing on the
permissible distribution event elected by the Participant in accordance with
Section 6.01(b) above. (d) For deferrals of Salary and/or Incentive Compensation
for Plan Year 2016 or later, if no payment election is made by a Participant on
an Distribution Election with respect to deferrals relating to a Plan Year by
the time that such a Distribution Election would be necessary under Section 409A
of the Code, the Participant will be deemed to have elected to receive his
Memorandum Account with respect to amounts deferred for such Plan Year in a lump
sum upon Participant’s separation from service. (e) To the extent a Participant
has made an in-service distribution election with respect to deferrals for a
Plan Year, such Participant may subsequently elect to delay the commencement of
such election

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6-2 and change the form of distribution elected in accordance with rules
established by the Administrator, provided that any subsequent deferral election
must: (i) be made at least 12 months prior to the date such payment otherwise
would have been made, and (ii) the payment with respect to which such election
is made must be deferred for a period of not less than five (5) years from the
date such payment otherwise would have been made. (f) In no event shall
distributions to a Participant who receives distributions as a result of a
separation from service occur prior to six months after the Participant’s
separation from service. Therefore, for any distribution to a Participant who
has elected to receive distributions of his Memorandum Account commencing upon a
separation from service, the first (or only, in the case of a lump sum)
distribution to the Participant in such case shall be made to the Participant on
the first regular payroll date of the Company following the six-month
anniversary of the date of the Participant’s separation from service. Subsequent
installments, if applicable, shall be paid to the Participant on the annual
anniversary of the date of the first installment payment, with all installments
calculated on the declining balance method. (g) In the event that a Participant
is entitled to receive an in-service distribution of his Memorandum Account
pursuant to his Distribution Election and the Participant has elected to receive
such distribution in annual installments, the first installment payment shall be
paid to the Participant on the date specified on the Distribution Election and
subsequent installments shall be paid on the annual anniversary of the date of
the first installment payment, with all installments calculated on the declining
balance method. (h) In the event that the date of payment specified in this
Article 6 does not fall on a regular payroll date of the Company, the Company
shall make such payment on the first regular payroll date following the date
such payment would be required to be made. (i) For distributions from a
Participant’s Memorandum Account which relate to deferrals of Salary and/or
Incentive Compensation for the 2016 Plan Year and later, each installment
payment related to such deferrals from a Participant’s Memorandum Account will
be treated as a separate payment for purposes of Section 409A of the Code. (j)
Beginning with deferrals of Salary and/or Incentive Compensation for Plan Year
2017, a Participant’s most recent written Distribution

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6-3 Election filed with the Company shall control the distribution event and
method of payment of a Participant’s Memorandum Account attributable to Plan
Years after such Distribution Election is filed with the Company, except to the
extent the most recent written Distribution Election would require an in-service
distribution of a deferred amount in the same Plan Year in which such amount
would otherwise be credited to a Participant’s Memorandum Account. In the event
of such an in-service distribution, the Participant’s most recent written
Distribution Election shall be disregarded and the Participant shall be required
to file a new written Distribution Election prior to the Plan Year in which the
services attributable to such deferred amount will be performed. For example, if
a Participant’s most recent Distribution Election, filed in December 2015,
specified an in-service distribution to occur in January 2020 and Participant
wishes to defer Incentive Compensation for the 2019 Plan Year, the Participant
would need to file a new written Distribution Election for the 2019 Plan Year
and onward by December 31, 2018. 6.02 Upon Death. (a) Upon a Participant’s
death, either before or after his separation from service, with a balance
remaining in his Memorandum Account, the Company shall pay an amount equaling
the entire balance of his Memorandum Account to the beneficiary or beneficiaries
he specifies or, if none, to his surviving spouse or, if none, to his estate.
Each Participant may designate a beneficiary or beneficiaries to receive the
unpaid balance of his Memorandum Account upon his death and may revoke or modify
such designation at any time and from time to time by submitting to the
Administrator a Beneficiary Designation on forms approved by the Administrator.
(b) If a Participant’s death occurs prior to the permissible distribution event
elected by the Participant on his Distribution Election, payment of the
Participant’s Memorandum Account shall be made to his Beneficiary or, if none,
to the Participant’s estate, in a lump sum as soon as administratively
practicable immediately following Participant’s death. (c) If a Participant’s
death occurs after the permissible distribution event elected by the Participant
on his Distribution Election, payments to his Beneficiary shall occur in the
same form, and be calculated in the same manner, as payable to the Participant
prior to his death by merely substituting the new recipient for the Participant.

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6-4 (d) If a Beneficiary survives a Participant, but dies prior to receipt of
the entire amount in the Memorandum Account due him, the Company shall, as soon
as practicable, pay to the estate of the Beneficiary in a lump sum the entire
remaining balance therein due the Beneficiary. (e) The Administrator shall
reduce the balance in the deceased Participant’s Memorandum Account by the
amount of any payment pursuant to this section 6.02 immediately upon the
occurrence of such payment. 6.03 Emergencies. In the event of an Unforeseeable
Emergency either before or after the commencement of payments hereunder, a
Participant or Beneficiary may request in writing that all or any portion of the
benefits due him hereunder be paid in one or more installments prior to the
normal time for payment of such amount. The Administrator shall, in its
reasonable judgment, determine whether the applicant could not address the
Unforeseeable Emergency through reimbursement or compensation by insurance or
otherwise, by liquidation of other assets (provided such liquidation, in itself,
would not create a financial hardship) or by ceasing deferrals hereunder. Only
if the Administrator determines that such an Unforeseeable Emergency exists, the
Company shall pay to the Participant or Beneficiary, as the case may be, an
amount equal to the lesser of (a) the amount requested or (b) the amount
reasonably necessary to alleviate the hardship. The Administrator shall use its
reasonable discretion to determine when the prepayments shall be made and shall
immediately reduce the balance in the recipient’s Memorandum Account by the
amount of such payment. 6.04 Form of Payment. All payments made pursuant to this
Plan shall be made in cash. The Plan does not permit distributions in a form
other than cash.

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7-1 ARTICLE 7 Administration of the Plan 7.01 Appointment of Separate
Administrator. The board of directors of the Company has appointed the
Compensation and Benefits Committee (the “Committee”) of the board to serve as
Administrator. The Company shall accept and rely upon any document executed by
the Committee until the board revokes such appointment. No person serving on the
Committee shall vote or decide upon any matter relating solely to himself or
solely to any of his rights or benefits pursuant to the Plan. 7.02 Powers and
Duties. The Administrator shall administer the Plan in accordance with its
terms. The Administrator shall have full and complete authority and control with
respect to Plan operations and administration unless the Administrator allocates
and delegates such authority or control pursuant to the procedures stated in
subsection (b) or (c) below. Any decisions of the Administrator or its delegate
shall be final and binding upon all persons dealing with the Plan or claiming
any benefit under the Plan. The Administrator shall have all powers which are
necessary to manage and control Plan operations and administration including,
but not limited to, the following: (a) To employ such accountants, counsel or
other persons as it deems necessary or desirable in connection with Plan
administration. The Company shall bear the costs of such services and other
administrative expenses. (b) To designate in writing persons other than the
Administrator to perform any of its powers and duties hereunder. (c) To allocate
in writing any of its powers and duties hereunder to those persons who have been
designated to perform Plan fiduciary responsibilities. (d) The discretionary
authority to construe and interpret the Plan, including the power to construe
disputed provisions. (e) To resolve all questions arising in the administration,
interpretation and application of the Plan, including, but not limited to,
questions as to the eligibility or the right of any person to a benefit. (f) To
adopt such rules, regulations, forms and procedures from time to time as it
deems advisable and appropriate in the proper administration of the Plan.

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7-2 (g) To prescribe procedures to be followed by any person in applying for
distributions pursuant to the Plan and to designate the forms or documents,
evidence and such other information as the Administrator may reasonably deem
necessary, desirable or convenient to support an application for such
distribution. (h) To apply consistently and uniformly Committee rules,
regulations and determinations to all Participants and beneficiaries in similar
circumstances. 7.03 Records and Notices. The Administrator shall keep a record
of all its proceedings and acts and shall maintain all such books of accounts,
records and other data as may be necessary for proper plan administration. The
Administrator shall notify the Company of any action taken by the Administrator
which affects the Trustee’s Plan obligations or rights and, when required, shall
notify any other interested parties. 7.04 Compensation and Expenses. The
expenses incurred by the Administrator in the proper administration of the Plan
shall be paid from the Company. An Administrator who is an Employee shall not
receive any additional fee or compensation for services rendered as an
Administrator. 7.05 Limitation of Authority. The Administrator shall not add to,
subtract from or modify any of the terms of the Plan, change or add to any
benefits prescribed by the Plan, or waive or fail to apply any Plan requirement
for benefit eligibility.

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8-1 ARTICLE 8 General Provisions 8.01 Assignment. No Participant or Beneficiary
may sell, assign, transfer, encumber or otherwise dispose of the right to
receive payments hereunder. A Participant’s rights to benefit payments under the
Plan are not subject in any manner to anticipation, alienation, sale, transfer,
assignment, pledge, encumbrance, attachment or garnishment by creditors of the
Participant or the Participant’s beneficiary. 8.02 Employment Not Guaranteed by
Plan. The establishment of this Plan, its amendments and the granting of a
benefit pursuant to the Plan shall not give any Participant the right to
continued Employment or limit the right of the Company to dismiss or impose
penalties upon the Participant or modify the terms of Employment of any
Participant. 8.03 Termination and Amendment. The Company may at any time and
from time to time terminate, suspend, alter or amend this Plan and no
Participant or any other person shall have any right, title, interest or claim
against the Company, its directors, officers or employees for any amounts,
except that Participant shall be vested in his Memorandum Account hereunder as
of the date on which the Plan is terminated, suspended, altered or amended and
(unless the Company and Participant agree to the contrary) such amount shall (a)
continue to fluctuate pursuant to the investment election then in effect and (b)
be paid to the Participant or his Beneficiaries at the time and in the manner
provided by Article 6 above. Notwithstanding the above, the Plan may be
liquidated upon termination if the requirements of Treasury Regulation Section
1.409A-3(j)(4)(ix) are satisfied. 8.04 Notice. Any and all notices, designations
or reports provided for herein shall be in writing and delivered personally or
by registered or certified mail, return receipt requested, addressed, in the
case of the Company, its Board of Directors or Administrator, to the Company’s
principal business office and, in the case of a Participant or Beneficiary, to
his home address as shown on the records of the Company. 8.05 Limitation on
Liability. In no event shall the Company, Employer, Administrator or any
Employee, officer or director of the Company incur any liability for any act or
failure to act unless such act or failure to act constitutes a lack of good
faith, willful misconduct or gross negligence with respect to the Plan. 8.06
Indemnification. The Company shall indemnify the Administrator and any Employee,
officer or director of the Company against all

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8-2 liabilities arising by reason of any act or failure to act unless such act
or failure to act is due to such person’s own gross negligence, willful
misconduct or lack of good faith in the performance of his duties to the Plan or
trust. Such indemnification shall include, but not be limited to, expenses
reasonably incurred in the defense of any claim, including attorney and legal
fees, and amounts paid in any settlement or compromise; provided, however, that
indemnification shall not occur to the extent that it is not permitted by
applicable law. Indemnification shall not be deemed the exclusive remedy of any
person entitled to indemnification pursuant to this section. The indemnification
provided hereunder shall continue as to a person who has ceased acting as a
director, officer, member, agent or Employee of the Administrator or as an
officer, director or Employee of the Company, and such person’s rights shall
inure to the benefit of his heirs and representatives. 8.07 Headings. All
articles and section headings in this Plan are intended merely for convenience
and shall in no way be deemed to modify or supplement the actual terms and
provisions stated thereunder. 8.08 Severability. Any provision of this Plan
prohibited by law shall be ineffective to the extent of any such prohibition,
without invalidating the remaining provisions hereof. The illegal or invalid
provisions shall be fully severable and this Plan shall be construed and
enforced as if the illegal or invalid provisions had never been inserted in this
Plan. 8.09 Claims. Any claim for benefits under the Plan by a Participant or
Beneficiary shall be governed by the claims procedures set forth in Appendix B.

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9-1 ARTICLE 9 Merger of First Financial Corporation Deferred Compensation Plan
9.01 Introduction. The Company acquired First Financial Corporation effective
October 29, 1997. The Company continued to maintain the First Financial
Corporation Deferred Compensation Plan and Trust (the “First Financial Plan”)
following the acquisition. Deferrals to the First Financial Plan were
discontinued after the merger, and participants’ accounts were frozen (the
“First Financial Frozen Accounts”). The former plan document for the First
Financial Plan is attached to this Plan as Appendix A. 9.02 Merger. The First
Financial Plan was merged into this Plan effective January 1, 2001, and the
First Financial Frozen Accounts were transferred to this Plan as of the
effective date of the merger. As soon as administratively practicable following
the adoption of this restated Plan, the assets subject to section VII of the
document governing the First Financial Plan will be transferred to the
Associated Banc-Corp Deferred Compensation Trust. 9.03 Investment. Participants
with First Financial Frozen Accounts may direct investment of those accounts in
accordance with section 5.03 of this Plan. 9.04 Beneficiary Designations.
Participants with First Financial Frozen Accounts may file new Beneficiary
Designations for those accounts by completing and filing forms provided by the
Administrator for this purpose. 9.05 Distributions. Distributions from the First
Financial Frozen Accounts will be governed by sections VI, IX, X and XI of the
First Financial Plan document and the distribution elections for the First
Financial Frozen Accounts previously made by Participants. The functions of the
Compensation Committee with regard to distributions as described by the First
Financial Plan shall be performed by the Administrator of this Plan. The merger
of the First Financial Plan into this Plan shall not be construed to give the
Participants an opportunity to change their distribution elections for the First
Financial Frozen Accounts.

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APPENDIX A FIRST FINANCIAL CORPORATION DEFERRED COMPENSATION PLAN AND TRUST
Effective January 1, 1988 As Amended Through January 1, 1993

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FIRST FINANCIAL CORPORATION DEFERRED COMPENSATION PLAN AND TRUST Table of
Contents Page SECTION I General
................................................................................................
1 SECTION II Definitions
.........................................................................................
1 SECTION III Eligibility and Selection of Participants
.......................................... 2 SECTION IV Election to Defer
.............................................................................. 2
SECTION V Deferral Amount Selection
................................................................ 3 SECTION VI
Timing and Manner of Distribution
................................................. 4 SECTION VII The
Trust.........................................................................................
4 SECTION VIII Rights of Participants
.................................................................... 9 SECTION
IX Death or Disability of Participant
.................................................. 10 SECTION X Distribution in
the Event of Financial Hardship .............................. 10 SECTION XI
Distribution in the Event of Significant Change in Tax Law
............................................................................................
11 SECTION XII Administration
..............................................................................
11 SECTION XIII Funding
.......................................................................................
12 SECTION XIV Special Provisions Applicable to Insiders
................................... 12 SECTION XV Execution
......................................................................................
15 EXHIBITS Exhibit 7.3 Investment Vehicles Exhibit 7.4 Election of Investment
Vehicle Exhibit 9.1 Designation of Beneficiary Exhibit 12.3 Election of
Deferment

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A-1 SECTION I General The purpose of this Deferred Compensation Plan and Trust
is to provide flexibility to eligible employees of First Financial Corporation
and its direct and indirect subsidiaries in their receipt of Base Salary and
Annual Incentive Compensation. SECTION II Definitions The following definitions
shall be applicable throughout the Deferred Compensation Plan and Trust: 2.1
“Annual Incentive Compensation” shall include any amount earned by certain
executives of First Financial Corporation or its direct or indirect subsidiaries
under a Company-sponsored incentive plan or through discretionary bonuses. 2.2
“Beneficiary” shall mean the person or persons who upon the death, disability or
incompetency of a Participant shall have acquired, by will, by laws of decent
and distribution or by other legal proceedings, the right to the Participant’s
Account. 2.3 “Base Salary” shall mean the monthly amount payable to the
executive for performance of services exclusive of any amounts included as
Annual Incentive Compensation. 2.4 “Base Salary Deferral Year” shall mean the
calendar year. 2.5 “Company” shall mean First Financial Corporation or any
direct or indirect subsidiary of First Financial Corporation which employs the
Participant. 2.6 “Compensation Committee” shall mean the Compensation Committee
of the Board of Directors of First Financial Corporation. 2.7 “Disabled” shall
mean that a Participant has suffered a permanent and total disability as
determined by the Compensation Committee. 2.8 “Effective Date” shall mean
January 1, 1988 as amended through January 1, 1993. 2.9 “Participant” shall mean
an employee designated as eligible under Section 3.1 who has elected, under the
terms and conditions of the Plan, to defer

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A-2 payments of all or allowable portions of Base Salary and/or Annual Incentive
Compensation. 2.10 “Participant Account” shall mean the Participant’s account
established pursuant to Section 4.1. 2.11 “Plan” shall mean this Deferred
Compensation Plan and Trust. 2.12 “Plan Year” shall mean the calendar year. 2.13
“Retirement” shall mean retirement from employment of a Participant in
accordance with the Company’s normal retirement policies, as amended from time
to time and as determined by the Compensation Committee. 2.14 “Trust” shall mean
the trust created under Section VII of this Plan. 2.15 “Trustee” shall initially
mean Marshall & Ilsley Trust Company which is hereby appointed to administer the
Trust and the Participant Accounts in accordance with this Plan and pursuant to
the requirement of Section VII hereof. “Trustee” shall also refer to any
substitute or replacement Trustee appointed under Section VII hereof. SECTION
III Eligibility and Selection of Participants 3.1 Participation in the Plan
shall be determined by the Compensation Committee. SECTION IV Election to Defer
4.1 An eligible employee may elect, under the terms and conditions of the Plan,
to defer all or an allowable portion specified under Section 5.2 of Base Salary
or Annual Incentive Compensation. Such election shall be made by written notice
in the manner specified by the Compensation Committee and shall be irrevocable
when made. 4.2 Election to defer Annual Incentive Compensation shall be made on
or before December 1 of the Plan Year. 4.3 Election to defer Base Salary shall
be made prior to the first day of the Base Salary Deferral Year.

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A-3 4.4 All amounts earned by the Participant and deferred under this Section IV
shall be forthwith paid by the Company to the Trustee which shall administer the
funds in accordance with its duties under Section VII hereof and the other
requirements of the Plan. 4.5 No distribution of funds deferred hereunder shall
be made by the Trustee to a Participant or a Participant’s Beneficiary prior to
the earliest of the following dates: (b) the date of payment specified by the
Participant in his/her deferral election, provided that such date shall be no
less than five (5) years from the date of the election; (c) the Retirement date
of a Participant; (d) the date that a Participant becomes Disabled; (e) the date
of death of a Participant; (f) the date the Compensation Committee determines a
Financial Hardship or Significant Change in Tax Law exists pursuant to Sections
10.1 or 11.1 of this Plan and Trust; or (g) the date of termination of
employment as provided in Section 8.3 of this Plan and Trust. SECTION V Deferral
Amount Selection 5.1 Participants of the Plan may select to defer a percentage
of Annual Incentive Compensation (if any) and/or a percentage of Base Salary.
Alternatively, a specified dollar amount of deferral may be selected by the
Participant. 5.2 If percentage deferral is selected, any percentage amount up to
100% shall be permitted. 5.3 Plan Participants may independently select, to
defer amounts from Annual Incentive Compensation and from Base Salary.

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A-4 SECTION VI Timing and Manner of Distribution 6.1 Plan Participants may
choose to receive payment of deferred amounts by one of the alternative methods
stated hereunder: 6.2 Lump sum payment in any year at least five years from the
date of election as specified by the Participant; 6.3 Equal annual installments,
the first such installment to be paid at least five years from the date of
election as specified by the Participant; or 6.4 Upon the anticipated retirement
date (or one tax year thereafter) in either: (i) One lump sum payment in the
year so specified by the Participant. (ii) Equal annual installments, the first
of which shall be paid commencing in the year so specified by the Participant.
The Compensation Committee shall provide the Trustee with a copy of the
Participant’s deferral election. SECTION VII The Trust 7.1 The Company shall
deliver to the Trustee all amounts deferred under Section IV of this Plan as
soon as practicable after such amounts have been earned by the Participant, to
be administered and disposed of by the Trustee as provided herein. 7.2 (a) As
used herein, the term “Trust Corpus” shall mean the amounts delivered to the
Trustee by the Company from time to time on behalf of each Participant pursuant
to the terms hereof, less amounts distributed to the Participants pursuant to
the terms hereof, plus all income earned by the Trust, in such amounts in
whatever form held or invested as provided herein. (b) The Trust is intended to
be a grantor trust, of which the Company is the grantor, within the meaning of
subpart E, part 1, subchapter J, chapter 1, subtitle A of the Internal Revenue
Code of 1986, as amended, and shall be construed accordingly. The principal of
the Trust and any earnings thereon shall be held separate and apart from any
other funds of the Company and shall be used exclusively for

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A-5 the uses and purposes of Plan Participants and general creditors as herein
set forth. 7.3 That portion of the Trust Corpus held on behalf of each
Participant (the “Participant’s Account”) shall be invested or reinvested at the
option of the Participant in one of the investments provided on Exhibit 7.3
hereto. 7.4 The Compensation Committee shall permit each Participant to select
the investment vehicle(s), as provided in Section 7.3, for such portion of the
Trust Corpus allocated to such Participant’s Account. The Compensation Committee
or the Trustee shall provide descriptive information regarding each investment
vehicle to the Participant at least annually. The Participant may allocate his
or her Participant Account among two or more investment vehicles on a percentage
basis. Such selection shall be made on or before December 1 of each Plan Year on
a form to be provided to the Participant from the Compensation Committee or
Trustee in the form attached hereto as Exhibit 7.4. If the Trustee fails to
receive notification on or before December 1 of each Plan Year of a change in
the investment vehicle selection by any Participant, such Participant’s Account
shall continue to be invested in such investment vehicle(s) as last previously
selected by the Participant 7.5 The Trustee shall be permitted to withhold from
any payment due to a Participant hereunder the amount required by law to be so
withheld under federal, state and local wage withholding requirements or
otherwise, and shall pay over to the appropriate government authority the
amounts so withheld. Except as otherwise provided herein, in the event of any
final determination by the Internal Revenue Service or a court of competent
jurisdiction, which determination is not appealable or with respect to which the
time for appeal has expired, or the receipt by the Trustee of a substantially
unqualified opinion of tax counsel selected by the Trustee, which determination
determines or which opinion opines, that the Participant is subject to federal
income taxation on amounts held in Trust hereunder prior to the distribution to
the Participant of such amounts, the Trustee shall, on receipt by the Trustee of
such opinion or notice of such determination, pay to the Participant the portion
of the Trust Corpus includable in the Participant’s federal gross income. 7.6
The Trust Corpus is and shall remain at all times subject to the claims of the
general creditors of the Company in the event of the Company’s insolvency as
defined in Section 7.7. Accordingly, the Company shall not create, and this Plan
shall not be construed to create, a preferred claim on or any beneficial
ownership interest in the Trust Corpus in favor of any Participant or any
creditor. Any rights created under the Plan and this Trust

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A-6 Agreement shall be mere unsecured contractual rights of Plan Participants
and their beneficiaries against the Company. If the Trustee receives the notice
provided for in Section 7.7 hereof, or otherwise receives actual notice that the
Company is insolvent as defined in Section 7.7 hereof, the Trustee will make no
further distributions of the Trust Corpus to any Participant but will deliver
the Trust Corpus only to satisfy such claims, including those of any
Participant, as a court of competent jurisdiction may direct. In such event, the
Trustee is authorized to institute or participate in appropriate legal
proceedings to obtain such directions. The Trustee shall resume distribution of
Trust Corpus to the Participants under the terms hereof, including any
arrearages, after so notifying the Company, if it determines that the Company
was not, or is no longer insolvent. 7.7 The Company, through its Board of
Directors or Chief Executive Officer, shall advise the Trustee promptly in
writing of the Company’s insolvency. The Company shall be deemed insolvent upon
(a) the appointment of a conservator or receiver (a “receiver”) due to a finding
that the Company is unable to pay its debts as such debts become due and the
expiration, without revocation of the receiver’s authority, of the receiver’s
notice period to the Company’s creditors all in accordance with 12 CFR Part 549,
or (b) the institution of bankruptcy or dissolution proceedings with respect to
the Company. 7.8 The duties and responsibilities of the Trustee shall be limited
to those expressly set forth in this Plan, and no implied covenants or
obligations shall be read into this Plan or Trust against the Trustee. The
interests of any Participant hereunder are not subject to assignment or
alienation except in accordance with the terms of the Plan. Notwithstanding any
powers granted to the Trustee pursuant to this Plan or applicable law, the
Trustee shall not have any power that could give this Trust the objective of
carrying on a business and dividing the gains therefrom, within the meaning of
Section 301.7701-2 of the Procedure and Administrative Regulations promulgated
pursuant to the Internal Revenue Code. 7.9 The Trustee shall maintain such
books, records and accounts as may be necessary for the proper administration of
the Trust Corpus and the Participant Accounts, and shall render to the Company
and to any Participant, on or prior to each April 1 following the date of this
Plan until the termination of this Plan (and on the date of such termination),
an accounting with respect to the Trust Corpus and each Participant’s Account as
of the end of the then most recent calendar year (and as of the date of such
termination), provided that no such accounting shall be required if the Trust
Corpus has a zero balance. Upon the written request of any

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A-7 Participant or the Company, the Trustee shall deliver to the Participant or
the Company, as the case may be, a written report setting forth the amount held
in the Participant’s Account for the Participant, the current status of the
investment vehicle including earnings on the investment, and a record of the
contributions made with respect thereto by the Company. Unless the Company or
the Participant shall have filed with the Trustee written exceptions or
objections to any such statement and account within 180 days after receipt
thereof, the Company or the Participant, as the case may be, shall be deemed to
have approved such statement and account, and in such case the Trustee shall be
forever released and discharged with respect to all matters and things reported
in such statement and account as though it had been settled by a decree of a
court of competent jurisdiction in an action or proceeding to which the Company
and the Participant were parties. 7.10 The Trustee shall not be liable for any
act taken or omitted to be taken hereunder if taken or omitted to be taken by it
in good faith. The Trustee shall also be fully protected in relying upon any
notice given hereunder which it in good faith believes to be genuine and
executed and delivered in accordance with this Plan. The Trustee may consult
with legal counsel to be selected by it, and the Trustee shall not be liable for
any action taken or suffered by it in good faith in accordance with the advice
of such counsel. 7.11 The Trustee shall be reimbursed by the Company for its
reasonable expenses incurred in connection with the performance of its duties
hereunder and shall be paid reasonable fees for the performance of such duties
in the manner provided by Section 7.12 or 7.13. 7.12 The Company agrees to
indemnify and hold harmless the Trustee from and against any and all damages,
losses, claims or expenses as incurred (including expenses of investigation and
fees and disbursements of counsel to the Trustee and any taxes imposed on the
Trust Corpus or income of the Trust) arising out of or in connection with the
performance by the Trustee of its duties hereunder. Any amount payable to the
Trustee under Section 7.11, this Section 7.12, or Section 7.13 and not
previously paid by the Company shall be paid by the Company promptly upon demand
therefor by the Trustee or, if the Trustee so chooses in its sole discretion,
from the Trust Corpus. In the event that payment is made hereunder to the
Trustee from the Trust Corpus, the Trustee shall promptly notify the Company in
writing of the amount of such payment. The Company agrees that, upon receipt of
such notice, it will deliver to the Trustee to be held in the Trust an amount in
cash equal to any payments made from the Trust Corpus to the Trustee pursuant to
Section 7.11, this Section 7.12, or Section 7.13. The failure of the Company to
transfer any such amount shall not in any

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A-8 way impair the Trustee’s right to indemnification, reimbursement and payment
pursuant to Section 7.11, this Section 7.12, or Section 7.13. 7.13 The Trustee
is specifically authorized and required to take such action as may be necessary
or appropriate, including the institution of litigation or other legal process,
to enforce the Company’s obligations hereunder on behalf of either itself or a
Participant, and any expenses thus incurred by the Trustee shall be paid or
reimbursed by the Company. 7.14 The Trustee may resign and be discharged from
its duties hereunder at any time by giving notice in writing of such resignation
to the Company and all Participants specifying a date (not less than thirty days
after the giving of such notice) when such resignation shall take effect.
Promptly after such notice, the Company shall appoint a successor trustee, such
trustee to become Trustee hereunder upon the resignation date specified in such
notice. The Company may at any time substitute a new trustee by giving 15 days’
notice thereof to the Trustee then acting. In the event of such removal or
resignation, the Trustee shall duly file with the Company a written statement or
statements of accounts and proceedings as provided in Section 7.9 hereof for the
period since the last previous annual accounting of the Trust. The Trustee and
any successor thereto appointed hereunder shall be a corporate professional
trustee which is not an affiliate of the Company. 7.15 Except as provided
herein, this Trust shall be irrevocable. This Trust shall be terminated upon the
earliest to occur of the following events: (a) the written agreement to so
terminate signed by the Company and all Participants; (b) the final payment from
the Trust Corpus of all amounts payable hereunder to the Participants. 7.16
Subject to Sections 12.1 and 12.2 hereof, this Plan and Trust may only be
amended by written agreement signed by the Company and a majority of the
Participants provided that the Trustee must consent to any amendment which would
increase its duties hereunder and provided further that no amendment shall
impair any benefit vested to any Participant who has not agreed to such
amendment and no amendment shall make this Plan and Trust revocable. 7.17 The
Company shall, at any time and from time to time, upon the reasonable request of
the Trustee, execute and deliver such further instruments and do

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A-9 such further acts as may be necessary or proper to effectuate the purposes
of this Plan. 7.18 This Plan sets forth the entire understanding of the parties
with respect to the subject matter hereof and supersedes any and all prior
agreements, arrangements and understandings relating thereto. This Plan shall be
binding upon and inure to the benefit of the parties and their respective
successors and legal representatives. This Plan shall be governed by and
construed in accordance with the laws of the State of Wisconsin other than and
without reference to any provisions of such laws regarding choice of laws or
conflict of laws. In the event that any provision of this Plan or the
application thereof to any person or circumstances shall be determined by a
court of proper jurisdiction to be invalid or unenforceable to any extent, the
remainder of this Plan, or the application of such provision to persons or
circumstances other than those as to which it is held invalid or unenforceable,
shall not be affected thereby, and each provision of this Plan shall be valid
and enforced to the fullest extent permitted by law. SECTION VIII Rights of
Participants 8.1 Nothing contained in the Plan or Trust shall: (a) Confer upon
any employee any right with respect to continuation of employment with the
company; (b) Interfere in any way with the right of the Company to terminate his
or her employment at any time; or (c) Confer upon any employee or other person
any claim or right to any distribution under the Plan or Trust except in
accordance with its terms. 8.2 No right or interest of any Participant in the
Plan shall, prior to actual payment or distribution to such Participant, be
assignable or transferable in whole or in part, either voluntarily or by
operation of law or otherwise, or be subject to payment of debts of any
Participant by execution, levy, garnishment, attachment, pledge, bankruptcy or
in any other manner. 8.3 If a Participant has elected to defer pursuant to
Section 4.1 and his or her services with the Company are terminated voluntarily
or involuntarily, the Participant shall retain all rights to the undistributed
amounts credited to his or her Participant Account. Such amounts will be
distributed by the

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A-10 Trustee to the Participant in a lump sum as soon as practical following the
Participant’s termination. SECTION IX Death or Disability of Participant 9.1
Should a Participant die, or become Disabled, as defined herein, the amount of
such Participant’s Account on the date of death or disability shall be
distributed by the Trustee to the Participant or the Participant’s Beneficiary,
as the case may be. Such distributions shall be made in a lump sum. Each
Participant shall designate his/her beneficiary to the Compensation Committee
and Trustee in writing as provided on Exhibit 9.1 hereto, and shall have the
right to change such designation from time to time. SECTION X Distribution in
the Event of Financial Hardship 10.1 The Compensation Committee may, in its sole
discretion, direct the Trustee to make a partial or total distribution of
amounts in a Participant’s Account upon the Participant’s request and a
demonstration by the Participant of an unforeseeable emergency. An unforeseeable
emergency is a severe financial hardship to the Participant resulting from a
sudden and unexpected illness or accident of the Participant or of a dependent
of the Participant, loss of the Participant’s property due to casualty, or other
similar extraordinary and unforeseeable circumstances arising as a result of
events beyond the control of the Participant. The circumstances that will
constitute an unforeseeable emergency will depend upon the facts of each case,
but, in any case, payment may not be made to the extent that such hardship is or
may be relieved - (i) through reimbursement or compensation by insurance or
otherwise, (ii) by liquidation of the Participant’s assets, to the extent the
liquidation of such assets would not itself cause severe financial hardship, or
(iii) by cessation of deferrals under the Plan. Examples of what are not
considered to be unforeseeable emergencies include the need to send a
Participant’s child to college or the desire to purchase a home. The amount of
any such distribution shall be limited to the amount deemed necessary by the
Compensation Committee to alleviate or remedy the Participant’s unforeseeable
emergency. The Trustee shall

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A-11 forthwith distribute such amounts as directed by the Compensation
Committee. SECTION XI Distribution in the Event of Significant Change in Tax Law
11.1 The Compensation Committee may, in its sole discretion, direct the Trustee
to make a partial or total distribution of amounts in a Participant’s Account
upon the Participant’s distribution request provided that the Committee has
determined that proposed changes in tax law which are reasonably anticipated to
be passed by Congress would cause a significant financial impact to the
Participant by adversely affecting the deferred treatment of amounts invested
pursuant to this Plan. Any distribution made under this paragraph shall be made
at the beginning of the calendar year following receipt of such distribution
request where such request was received at least six months in advance of such
distribution, and if such distribution request is received less than six months
prior to the beginning of a calendar year, the distribution shall be made at the
beginning of the following calendar year. SECTION XII Administration 12.1 The
Compensation Committee may from time to time amend, suspend, terminate or
reinstate any or all of the provisions of the Plan as may seem necessary or
advisable for the administration of the Plan, provided that no such action shall
affect, without the Participant’s written consent, a Participant’s right to
receive on a deferred basis funds previously deferred hereunder. 12.2 The
Compensation Committee shall, subject to express provisions of the Plan, have
power to construe the Plan, to prescribe rules and regulations relating to the
Plan and to make all other determinations necessary or advisable for the
administration of the Plan, and the Compensation Committee may correct any
defect or supply and omission or reconcile any inconsistency in the Plan in the
manner and to the extent it shall deem expedient to carry it into effect,
provided however, that no such action under this Section 12.2 shall affect,
without the Participant’s written consent, a Participant’s right to receive on a
deferred basis the funds previously deferred hereunder.

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A-12 12.3 The Compensation Committee shall ensure that all individuals entitled
to make the election to defer are provided an election form (in the form annexed
hereto as Exhibit 12.3) at least ninety (90) days before such election must be
made in accordance with Section 4.1 and all such elections must be received in
writing in order to be effective. This election form shall include the following
items, which must be completed in full in order to be effective: (a) The amount
to be deferred, expressed as a percentage of Annual Incentive Compensation (if
any) or Base Salary to become payable during the calendar year in question; (b)
The number of installments for the payment of the deferred compensation; and (c)
The date of the first installment payment. 12.4 All expenses and costs incurred
in connection with the administration and operation of the Plan shall be borne
by the Company. SECTION XIII Funding 13.1 Benefits under this Plan shall be paid
by the Trustee from the Trust Corpus, provided however, that the Trust Corpus
shall be deemed the general assets of the Company and shall be subject to the
claims of the Company’s creditors in the event of the insolvency of the Company
as provided in Sections 7.6 and 7.7 hereof. This Plan shall be administered as
an unfunded plan which is not intended to meet the qualification requirements of
Section 401 of the Internal Revenue Code. 13.2 The Company shall be liable to
the Participant to make all payments required under this Plan to the extent such
payments have not been made by the Trustee. Distributions made from the Trust to
or for the Participant pursuant to the Plan shall, to the extent of such
distributions, satisfy the Company’s obligation to pay benefits to such
Participant under this Plan. SECTION XIV Special Provisions Applicable to
Insiders Anything in this Plan to the contrary notwithstanding, the following
provisions shall apply to any Participant who is or becomes a “reporting person”
subject to

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A-13 Section 16 of the Securities Exchange Act of 1934 (an
“Insider-Participant”) and shall continue to apply for six months after he or
she ceases to be subject to Section 16. 14.1 Any payment due an
Insider-Participant under the Plan shall be made only in cash. No payment may be
made to an Insider-Participant in the form of equity securities of First
Financial Corporation. 14.2 An Insider-Participant’s election to invest, or not
to invest, all or any portion of an amount deferred under this Plan in First
Financial Corporation Common Stock shall be irrevocable when made as to such
deferred amount. Such investment election shall be made at the time of his or
her deferral election, A different investment election may be made with respect
to each deferred amount. 14.3 In the case of a Participant who is not an
Insider-Participant and who thereafter becomes an Insider-Participant, his or
her most recent election, or deemed election, to invest, or not to invest, in
First Financial Corporation Common Stock prior to becoming an
Insider-Participant shall automatically, upon his or her becoming an
Insider-Participant, and without any action on the part of the Insider-
Participant, the Compensation Committee or any other party, be deemed
irrevocable. 14.4 Notwithstanding the foregoing, an Insider-Participant may, in
accordance with Section 7.4, change the allocation of his or her Participant
Account to the extent not invested in First Financial Corporation Common Stock
among any of the other investment vehicles provided in this Plan. 14.5
Notwithstanding the provisions of section 8.4, an Insider-Participant may not,
as to that portion of his or her Participant Account invested in First Financial
Corporation Common Stock, request to further defer the date of payment elected,
and the Compensation Committee shall have no authority to grant any such request
if made. The foregoing shall apply without regard to whether the Insider-
Participant was an Insider-Participant at the time the date of payment was
originally elected under Section 6.1, or further deferred under Section 8.4, or
at the time any portion of his or her Participant Account was invested in First
Financial Corporation Common Stock. No distribution may be made to an
Insider-Participant under Section 10.1 or 11.1 of any portion of his or her
Participant Account invested in First Financial Corporation Common Stock,
without regard to whether the Insider-Participant was an Insider-Participant at
the time any portion of his

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A-14 or her Participant Account was invested in First Financial Corporation
Common Stock. An Insider-Participant may choose to receive payment of deferred
amounts invested in First Financial Corporation Common Stock only on a fixed
date or dates, or incident or death, retirement, disability or termination of
employment, within the meaning of SEC Rule 16a 1(c)(3)(ii). Any such election by
an Insider Participant shall be made at the time of his or her deferral election
and shall be irrevocable. If in the opinion of counsel to the Compensation
Committee, who may be counsel to First Financial Corporation, the timing and
manner of any distribution election made by a Participant who thereafter becomes
an Insider-Participant with respect to any portion of his or her Participant
Account invested in First Financial Corporation Common Stock would not satisfy
the requirements of SEC Rule 16a 1(c)(3)(ii), then upon his or her becoming an
Insider-Participant, each such election shall automatically, and without any
action on the part of the Insider-Participant, the Compensation Committee or any
other party, be deemed irrevocably amended to provide, as to that portion of his
or her Participant Account invested in First Financial Corporation Common Stock,
for payment in a lump sum six months after such Insider-Participant’s death,
retirement, disability or other termination of employment. The foregoing shall
not apply to any such distribution election that is amended, with the consent of
the Compensation Committee, prior to the time the Participant becomes an
Insider-Participant to satisfy the requirements of SEC Rule 16a 1(c)(3)(ii),
provided that the Compensation Committee has received, prior to giving its
consent to any such amendment, an opinion of counsel, who may be counsel to
First Financial Corporation, that such amended distribution election would
satisfy the requirements of such SEC Rule and would not result in the
constructive receipt of income to the Participant. 14.6 It is intended that as
to Insider-Participants, any amounts deferred pursuant to, and any securities,
rights or interests created under, this Plan be excluded from the definition of
“derivative security” pursuant to SEC Rule 16a 1(c)(3)(ii). Accordingly, no Plan
or Trust amendment and no action under the Plan or Trust shall become effective
if, in the opinion of counsel to the Compensation Committee, who may be counsel
to First Financial Corporation, such amendment or action could cause such
exclusion to become unavailable, unless such counsel also opines that Insider-
Participants will, nevertheless, not be subject to avoidable liability under
Section 16.

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A-15 SECTION XV Execution IN WITNESS HEREOF, First Financial Corporation by its
proper officer duly authorized, has caused these presents to be executed, on the
date hereinafter set forth. DATE: January 1, 1993 FIRST FINANCIAL CORPORATION
By: /s/ John C. Seramur, President ATTEST: /s/ Robert M. Salinger, Secretary
DATE: January 1, 1993 MARSHALL & ILSLEY TRUST COMPANY, TRUSTEE By: /s/ Title:
ATTEST: /s/

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B-1 APPENDIX B CLAIMS PROCEDURES Claims for benefits under the Associated Banc
Corp Deferred Compensation Plan shall be governed by the claims procedures set
forth below. 1. Definitions. For purposes of this Article 10, the following
terms shall have the following meanings: (a) “Adverse Benefit Determination”
means a denial, reduction, termination or a failure to provide or make payment
(in whole or in part) of a benefit under the Plan. (b) “Claim” means a request
for a benefits under the Plan, made by a Claimant in accordance with the Plan’s
procedures for filing Claims, as described in this Article 10. (c) “Claimant”
means the Participant (or, in the event of death, the Beneficiary) or the
personal representative of the Participant or his Beneficiary, if applicable,
who makes a request for a benefit under the Plan. (d) “Relevant Documents”
include documents, records or other information with respect to a Claim that:
(i) Were relied upon by the Administrator in making the benefit determination;
(ii) Were submitted to, considered by or generated for, the Administrator in the
course of making the benefit determination, without regard to whether such
documents, records or other information were relied upon by the Administrator in
making the benefit determination; (iii) Demonstrate compliance with
administrative processes and safeguards required in making the benefit
determination; or (iv) Constitute a statement of policy or guidance with respect
to the Plan concerning the denied benefit for the Participant’s circumstances,
without regard to whether such advice was relied upon by the Administrator in
making the benefit determination. 2. Procedure for Filing a Claim. For a
communication from a Claimant to constitute a valid Claim, it must satisfy the
following paragraphs (a) and (b) of this section 2.

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B-2 (a) Any Claim submitted by a Claimant must be in writing on the appropriate
Claim form (or in such other manner acceptable to the Administrator) and
delivered, along with any supporting comments, documents, records and other
information, to the Administrator in person, or by mail postage paid, to the
address for the Company’s principal business office. (b) Claims and appeals of
denied Claims may be pursued by a Claimant. However, the Administrator may
establish reasonable procedures for determining whether an individual has been
authorized to act on behalf of a Claimant. 3. Initial Claim Review. The initial
Claim review will be conducted by the Administrator, with or without the
presence of the Claimant, as determined by the Administrator in its discretion.
The Administrator will consider the applicable terms and provisions of the Plan
and any amendments thereto, information and evidence that is presented by the
Claimant and any other information it deems relevant. (a) Initial Benefit
Determination. (i) The Administrator will notify the Claimant of its
determination within a reasonable period of time, but in any event (except as
described in paragraph (ii) below) within 90 days after receipt of the Claim by
the Administrator. (ii) The Administrator may extend the period for making the
benefit determination by 90 days if it determines that such an extension is
necessary due to special circumstances and if it notifies the Claimant, prior to
the expiration of the initial 90-day period, of the existence of the
circumstances requiring the extension of time and the date by which the
Administrator expects to render a decision. (b) Manner and Content of
Notification of Adverse Benefit Determination. (i) The Administrator will
provide a Claimant with written or electronic notice of any Adverse Benefit
Determination (a “Notice”). (ii) The Notice will provide, in a manner calculated
to be understood by the Claimant: [a] specific reason(s) for the Adverse Benefit
Determination;

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B-3 [b] to the specific provision(s) of the Plan on which the determination is
based; [c] Description of any additional material or information necessary for
the Claimant to perfect the Claim and an explanation of why such material or
information is necessary; and [d] A description of the Plan’s review procedures
and the time limits applicable to such procedures, including a statement of the
Claimant’s right to bring a civil action under ERISA Section 502(a) following an
Adverse Benefit Determination on review. (c) Procedure for Filing a Review of an
Adverse Benefit Determination. (i) Any appeal of an Adverse Benefit
Determination by a Claimant must be brought to the Administrator within 60 days
after receipt of the Notice. Failure to appeal within such 60-day period will be
deemed to be a failure to exhaust all administrative remedies under the Plan.
The appeal must be in writing utilizing the appropriate form provided by the
Administrator (or in such other manner acceptable to the Administrator);
provided, however, that if the Administrator does not provide the appropriate
form, no particular form is required to be utilized by the Claimant. The appeal
must be filed with the Administrator at the address for the Company’s principal
business office. (ii) A Claimant will have the opportunity to submit written
comments, documents, records and other information relating to the Claim. (d)
Review Procedures for Adverse Benefit Determinations. (i) The Administrator will
provide a review that takes into account all comments, documents, records and
other information submitted by the Claimant without regard to whether such
information was submitted or considered in the initial benefit determination.
(ii) The Claimant will be provided, upon request and free of charge, reasonable
access to and copies of all Relevant Documents. (iii) The review procedure may
not require more than two levels of appeals of an Adverse Benefit Determination.
4. Timing and Notice of Benefit Determination on Review. The Administrator will
notify the Claimant within a reasonable period of time, but in any event within
60 days after the Claimant’s request for review, unless the

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B-4 Administrator determines that special circumstances require an extension of
time for processing the review of the Adverse Benefit Determination. If the
Administrator determines that an extension is required, written Notice will be
furnished to the Claimant prior to the end of the initial 60-day period
indicating the existence of special circumstances requiring an extension of time
and the date by which the Administrator expects to render the determination on
review, which in any event will be within 60 days from the end of the initial
60-day period. If such an extension is necessary due to a failure of the
Claimant to submit the information necessary to decide the Claim, the period in
which the Administrator is required to make a decision will be tolled from the
date on which the notification is sent to the Claimant until the Claimant
adequately responds to the request for additional information. (a) Manner and
Content of Notice of Benefit Determination on Review. The Notice will set forth:
(i) The specific reason(s) for the Adverse Benefit Determination; (ii) Reference
to the specific provision(s) of the Plan on which the determination is based;
(iii) A statement that the Claimant is entitled to receive, upon request and
free of charge, reasonable access to and copies of all Relevant Documents; and
(iv) A statement of the Claimant’s right to bring a civil action under ERISA
Section 502(a) following an Adverse Benefit Determination on review. 13625718.5

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