Exhibit 10.1(b)

Nielsen N.V.

85 Broad Street
New York, NY 10004

October 30, 2014

THL (Alternative) Fund V, L.P.

THL Coinvestment Partners, L.P.

THL Equity Fund VI Investors (VNU), L.P.

THL Equity Fund VI Investors (VNU) II, L.P.

THL Equity Fund VI Investors (VNU) III, L.P.

THL Equity Fund VI Investors (VNU) IV, LLC

Putnam Investment Holdings, LLC

Putnam Investments Employees’ Securities Company I LLC

Putnam Investments Employees’ Securities Company II LLC

Putnam Investments Employees’ Securities Company III LLC

Thomas H. Lee Investors Limited Partnership

Thomas H. Lee (Alternative) Parallel Fund V, L.P.

Thomas H. Lee (Alternative) Cayman Fund V, L.P.

Thomas H. Lee (Alternative) Fund VI, L.P.

Thomas H. Lee (Alternative) Parallel Fund VI, L.P.

Thomas H. Lee (Alternative) Parallel (DT) Fund VI, L.P.

100 Federal Street

Boston, MA 02110

Ladies and Gentlemen:

Reference is made to the letter agreement dated August 14, 2013 (the
“Agreement”) by and among entities affiliated with Thomas H. Lee Partners L.P.
(collectively “Thomas H. Lee Partners”) and Nielsen N.V. (formerly Nielsen
Holdings N.V.) (the “Company”; Thomas H. Lee Partners and the Company, together,
the “Parties”).  Terms defined in the Agreement shall be used herein with such
meanings as defined therein.

The Company and Thomas H. Lee Partners hereby agree to amend the Agreement by
eliminating in its entirely the provisions of Section 1 thereof (relating to the
right of Thomas H. Lee Partners to nominate one director to the Company’s board
and related Company obligations).  The remaining provisions of the Agreement
shall not be affected and shall remain in full force and effect.  

The provisions of Sections 5 through 12 of the Agreement shall apply to this
amendment as if fully set forth herein.

 

 

 

 

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If the above correctly reflects our understanding with respect to the foregoing
matters, please so confirm by signing the enclosed copy of this letter.

 

Sincerely,

 

NIELSEN N.V.

 

 

 

By:

 

   /s/ Harris Black

 

 

Name:Harris Black

 

 

Title: Company Secretary

Acknowledged and Agreed to by:

 

THOMAS H. LEE (ALTERNATIVE) FUND V, L.P.

By:

 

THL Advisors (Alternative) V, L.P., its General Partner

By:

 

Thomas H. Lee Advisors (Alternative) V Limited, LDC, its General Partner

 

 

 

By:

 

   /s/ Charles P. Holden

Name: Charles P. Holden

Title: Managing Director

 

 

 

THL COINVESTMENT PARTNERS, L.P.

By:

 

Thomas H. Lee Partners, L.P., its General Partner

By:

 

Thomas H. Lee Advisors, its General Partner

By:

 

THL Holdco, LLC, its Managing Member

 

 

 

By:

 

   /s/ Charles P. Holden

Name: Charles P. Holden

Title: Managing Director

 

 

 

THL EQUITY FUND VI INVESTORS (VNU), L.P.

By:

 

THL Advisors (Alternative) VI, L.P., its General Partner

By:

 

Thomas H. Lee Advisors (Alternative) VI, Ltd., its General Partner

 

 

 

By:

 

   /s/ Charles P. Holden

Name: Charles P. Holden

Title: Managing Director

 

 

 

 

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THL EQUITY FUND VI INVESTORS (VNU) II, L.P.

By:

 

THL Advisors (Alternative) VI, L.P., its General Partner

By:

 

Thomas H. Lee Advisors (Alternative) VI, Ltd., its General Partner

 

 

 

By:

 

   /s/ Charles P. Holden

Name: Charles P. Holden

Title: Managing Director

 

 

 

THL EQUITY FUND VI INVESTORS (VNU) III, L.P.

By:

 

THL Advisors (Alternative) VI, L.P., its General Partner

By:

 

Thomas H. Lee Advisors (Alternative) VI, Ltd., its General Partner

 

 

 

By:

 

   /s/ Charles P. Holden

Name: Charles P. Holden

Title: Managing Director

 

 

 

THL EQUITY FUND VI INVESTORS (VNU) IV, LLC

By:

 

THL Advisors (Alternative) VI, L.P., its General Partner

By:

 

Thomas H. Lee Advisors (Alternative) VI, Ltd., its General Partner

 

 

 

By:

 

   /s/ Charles P. Holden

Name: Charles P. Holden

Title: Managing Director

 

 

 

THOMAS H. LEE INVESTORS, L.P.

By:

 

THL Investment Management Corp., its General Partner

 

 

 

By:

 

   /s/ Charles P. Holden

Name: Charles P. Holden

Title: Managing Director

 

 

 

 

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Thomas H. Lee (Alternative) Parallel Fund V, L.P.

By:

 

THL Advisors (Alternative) V, L.P., its General Partner

By:

 

Thomas H. Lee Advisors (Alternative) V Limited, LDC, its General Partner

 

 

 

By:

 

   /s/ Charles P. Holden

Name: Charles P. Holden

Title: Managing Director

 

 

 

THOMAS H. LEE (ALTERNATIVE) PARALLEL FUND VI, L.P.

By:

 

THL Advisors (Alternative) VI, L.P., its General Partner

By:

 

Thomas H. Lee Advisors (Alternative) VI, Ltd., its General Partners

 

 

 

By:

 

   /s/ Charles P. Holden

Name: Charles P. Holden

Title: Managing Director

 

 

 

THOMAS H. LEE (ALTERNATIVE) PARALLEL (DT) FUND VI, L.P.

By:

 

THL Advisors (Alternative) VI, L.P., its General Partner

By:

 

Thomas H. Lee Advisors (Alternative) VI, Ltd., its General Partner

 

 

 

By:

 

   /s/ Charles P. Holden

Name: Charles P. Holden

Title: Managing Director

 

 

 

Thomas H. Lee (Alternative) CAYMAN Fund V, L.P.

By:

 

THL Advisors (Alternative V), L.P., its General Partner

By:

 

Thomas H. Lee Advisors (Alternative) V Limited, LDC, its General Partner

 

 

 

By:

 

   /s/ Charles P. Holden

Name: Charles P. Holden

Title: Managing Director

 

 

 

 

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THOMAS H. LEE (ALTERNATIVE) FUND VI, L.P.

By:

 

THL Advisors (Alternative) VI, L.P., its General Partner

By:

 

Thomas H. Lee Advisors (Alternative) VI, Ltd., its General Partner

 

 

 

By:

 

   /s/ Charles P. Holden

Name: Charles P. Holden

Title: Managing Director

 

 

 

PUTNAM INVESTMENT EMPLOYEES' SECURITIES COMPANY I, LLC

By:

 

Putnam Investment Holdings, LLC, its Managing Member

By:

 

Putnam Investments, LLC, its Managing Member

By:

 

Thomas H. Lee Advisors, Attorney-in-Fact

By:

 

THL Holdco, LLC, its Managing Member

 

 

 

By:

 

   /s/ Charles P. Holden

Name: Charles P. Holden

Title: Managing Director

 

 

 

PUTNAM INVESTMENT EMPLOYEES' SECURITIES COMPANY II, LLC

By:

 

Putnam Investment Holdings, LLC, its Managing Member

By:

 

Putnam Investments, LLC, its Managing Member

By:

 

Thomas H. Lee Advisors, Attorney-in-Fact

By:

 

THL Holdco, LLC, its Managing Member

 

 

 

By:

 

   /s/ Charles P. Holden

Name: Charles P. Holden

Title: Managing Director

 

 

 

 

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PUTNAM INVESTMENT EMPLOYEES' SECURITIES COMPANY III, LLC

By:

 

Putnam Investment Holdings, LLC, its Managing Member

By:

 

Putnam Investments, LLC, its Managing Member

By:

 

Thomas H. Lee Advisors, Attorney-in-Fact

By:

 

THL Holdco, LLC, its Managing Member

 

 

 

By:

 

   /s/ Charles P. Holden

Name: Charles P. Holden

Title: Managing Director

 

 

 

 

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PUTNAM INVESTMENT HOLDINGS, LLC

By:

 

Putnam Investments, LLC, its Managing Member

By:

 

Thomas H. Lee Advisors, Attorney-in-Fact

By:

 

THL Holdco, LLC, its Managing Member

 

 

 

By:

 

/s/ Charles P. Holden

Name: Charles P. Holden

Title: Managing Director