Exhibit 10.2
 
EXECUTIVE EMPLOYMENT AGREEMENT
VICTORIA RUDMAN
 
This Agreement is made as of the Effective Date (defined below), by and
between Feel Golf Co., Inc., a California corporation (the “Company” or
“Employer”) and VICTORIA RUDMAN (the “Employee”).

WITNESSETH:

In Consideration of the mutual covenants herein contained, the parties hereto
agree as follows:

1.             Employment.  The Board of Directors of the Company elected
Employee to the officer positions of Treasurer and Chief Operations Officer of
the Company and the Company hereby employs the Employee and the Employee accepts
such employment in accordance with the terms and subject to the conditions set
forth in this Agreement.

2.             Term.  The term of employment shall be for an initial period
commencing as of February 1, 2013 (the “Effective Date”) and ending February 1,
2016 (“Initial Term”), and shall automatically renew for three (3) additional,
successive one-year terms (each a “Renewal Term”) (the Initial Term and each
Renewal Term are referred to herein collectively as the “Term”), unless canceled
by either party or unless Employee is removed from or terminates her position in
accordance with the Company’s bylaws and the laws of the state of the Company’s
incorporation.

3.             Duties.

(a)           Title and Description of Duties.  Employee shall serve as Chief
Operations Officer (COO).  In her capacity as [COO], Employee shall be
responsible for all operations of the Company, capital raising, merger and
acquisition activity, and communications to the community and shareholders, and
such other tasks and duties as may be requested by the Board of Directors of the
Company.

(b)           Change of Duties.  The duties of Employee may be modified from
time to time at the direction of the Board.

(c)           Loyal and Conscientious Performance of Duties.  Employee agrees
that to the best of her ability and expertise, Employee shall render her
services and assert her best efforts on behalf of the Company, devoting full
time in the performance of her duties consistent with the needs of the Company
and the practices of the industry.  Employee shall perform her duties diligently
and competently.  The Company recognizes that the Employee may have positions on
other company’s Boards of Directors; Community based Advisory Boards and on
occasion may be contracted as a Consultant by other third parties.  The Company
accepts this as a reality and, provided the Employee renders her service on a
full time basis to Company, the Company accepts this on a “time to time” basis.
 
 
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4.             Obligations of the Company.

(a)           The Company shall provide Employee with compensation incentives,
benefits and business expense reimbursements specified elsewhere in this
Agreement.

(b)           The Company shall provide Employee with the tools and utilities
for a virtual office, if Employee so requests, as well as supplies and other
facilities and services suitable to Employee’s position, and adequate for the
performance of her duties.

5.             Compensation.

(a)           Annual Salary and equity compensation.  As compensation for the
services to be rendered by Employee, hereunder, Company shall pay Employee an
annual salary equal to One Hundred Fifty Thousand Dollars ($150,000), payable
in-monthly installments on the first day of each month.  At the beginning of
each successive 12 month period over the term of this Agreement thereafter, this
annual salary shall be increased over the next 12 months by a sum equal to or
greater than 7.5% of the annual salary for the preceding 12 month period,
provided that the Board of Directors approves such increase. Compensation
reviews for Employee will be at least annually.  All payments to Employee
hereunder shall be made in accordance with the Company’s customary practices and
procedures, all of which shall be in conformity with applicable federal, state
and local laws and regulations.  The Company may opt to pay salary in the form
of restricted stock valued at market, in lieu of cash, provided the Employee
consents.

(b)           Pension and Profit Sharing. As part of the compensation for
services rendered under this Agreement, Employee shall be entitled to
participate in the Company’s pension, profit sharing, and 401K plans, if such
plans are established by the Company.

(c)           Bonus. Performance criteria for Employee shall be established by
the Board of Directors, in consultation with Employee, and reviewed
quarterly.  Based upon the Employee’s performance toward the achievement of the
agreed upon performance criteria, the Company may award Employee a bonus.  The
bonus opportunity shall be the greatest of 30% of Employee’s annual salary or
7.5% of quarterly EBITDA, then in effect under this Agreement per year. Said
Bonus earned and paid to Employee shall be determined by the Board of Directors,
by measuring the success with which the Employee has met performance criteria as
established by the Board of Directors.  The awarded bonus is to be paid
quarterly, by the 10th business day following the reported financial statements
or by the 30th business day after the closing of the quarter, whichever comes
first.
 
 
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(d)           Change of Control Termination.  If  (a) there is a Change of
Control at the Company  (defined as (i) the acquisition of all or a majority of
the outstanding voting shares of the Company by a new person, (ii) the
acquisition of all or a majority of the assets of the Company by a new person,
(iii) the merger of the Company with another person, or (iv) the election of a
majority of directors to the Board of  Directors of the Company who are not
persons who were nominated for election by a majority of the then existing Board
of Directors (e.g. were not on the Management slate of nominees for election);
and (b) the Employee’s employment is terminated by the Company, or employee’s
compensation is reduced from its then current level or employee’s
responsibilities are reduced or downgraded (each of such events hereinafter
referred to a “Triggering Event”), and which Triggering Event occurs within one
year after such Change of Control; then the Company shall pay to the Employee a
Termination Bonus in the form of a lump sum cash payment in an amount equal to
the cash compensation earned over the eighteen (18) month period preceding the
Triggering Event multiplied by one-and-one-half (1.5), including all such cash
compensation paid during such period, including salary and bonus.  The
Termination Bonus shall be paid as a lump sum within thirty (30) days of the
Triggering Event.

(e)           Termination, with No Change of Control; Termination after the
Change of Control Period Has Lapsed.  Where there has been no change of control
or when the one (1) year period following a Change of Control has lapsed, in the
event Employee is terminated by the Company without cause, the Company shall pay
Employee an amount equal to all compensation paid by the Company to the Employee
for the eighteen (18) months preceding the termination, including Employee’s
salary, equity, bonus, stock options and other compensation that were received
by Employee, which said termination bonus shall be paid monthly, in equal
installments, over the 18-month period following termination.  In addition,
during this 18-month period, Company shall keep Employee on Company’s health
plan and 401k plan, on the same terms as before the termination.  In the event
the Company terminates Employee for cause, Employee shall not be entitled to
such compensation, though a severance may be paid by Company to Employee as
deemed appropriate by the Board of Directors, other than Employee.  For purposes
of this paragraph, “Cause” shall be defined as failure to exercise duties of
care, diligence, loyalty and any other duties applicable to officers of
corporations incorporated in the state of California and shall also include (i)
an intentional act of fraud, embezzlement, theft or any other material violation
of law that occurs during or in the course of Employee’s employment with the
Company; (ii) intentional damage to the Company’s assets; (iii) intentional
disclosure of the Company’s confidential information contrary to Company’s
policies.  An act, or a failure to act, shall not be deemed willful or
intentional, as those terms are defined herein, unless it is done, or omitted to
be done, by Employee in bad faith or without a reasonable belief by Employee
that her action or omission was in the best interest of the Company. Failure to
meet performance standards or objectives, by itself, does not constitute Cause.
If Employee terminates this Agreement without being forced or pressured to
terminate this Agreement by Company, no such compensation described in this
paragraph shall be available to Employee.
 
 
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6.             Employee Benefits.

(a)           Vacation.  Employee shall be entitled to 20 days vacation time
each year with full pay.  The time for such vacation shall be requested by
Employee, subject to the Company’s reasonable approval.  If Employee is unable
for any reason to take the total amount of authorized vacation during any year,
he may accrue the time and add it to vacation time for any following year.  The
accrued unused portion of vacation will be paid upon termination of Employee’s
employment.

(b)           Illness.  Employee shall be entitled to 10 days per year as sick
leave and/or personal leave with full pay.  Sick leave may be accumulated up to
a total of thirty (30) days.   The accumulated balance of unused sick time will
be paid upon termination of employment.

(c)           Death Benefits.  Employee shall be entitled to participate in such
Company Death benefits and insurance programs as may be made available to other
key employees.

(d)           Health Care Benefits. The Company agrees to include Employee in
health care benefits made available to its employees and officers, if any, which
may include major medical insurance for Employee and her family members,
long-term disability insurance, and such other health care benefits as may be
provided from time to time by the Company to its employees and officers.

(e)           Health Club Membership.  During the Term, the Company agrees to
pay, on behalf of and for the benefit of Employee, the monthly health club
membership payment, not to exceed $100 per month in total.

7.             Expenses.

(a)           Reimburse Business Expenses.  The Company shall pay or reimburse
Employee for all reasonable, ordinary and necessary business and travel expenses
that may be incurred by him directly and solely for the benefit of the Company
in connection with the rendition of the services contemplated hereby.  Employee
shall submit to the Company such invoices, receipts or other evidences or
expenses as Company may require.

(b)           Credit Cards.  All business expenses reasonably incurred by
Employee in promoting the business of Company, including expenditures for
entertainment, gifts and travel, are to be paid, insofar as possible, by the use
of credit cards in the name of Company, which will be furnished to
Employee.  Any such reasonable business expense that cannot be charged on a
credit card may be paid by Employee, who will later be reimbursed by Company.
 
 
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(c)           The following provisions shall be in effect for any reimbursements
to which Employee otherwise becomes entitled under this Agreement, including
(without limitation) the reimbursements provided under this paragraph, in order
to assure that such reimbursements are effected in compliance with the
applicable requirements of Section 409A of the Internal Revenue Code of 1986, as
amended (the “Code”):
 
(i)           The amount of reimbursements to which Employee may become entitled
in any one calendar year shall not affect the amount of expenses eligible for
reimbursement hereunder in any other calendar year.
 
(ii)           Employee’s right to reimbursement cannot be liquidated or
exchanged for any other benefit or payment.

8.             Work Product/Trade Secrets.

(a)           Ownership of Work Product.  Employee agrees that any and all
intellectual properties, including, but not limited to, all ideas, concepts,
themes, inventions, designs, improvements and discoveries conceived, developed
or written by Employee, either individually or jointly in collaboration with
others during the term of this Agreement and in the course of the employment,
shall belong to and be the sole and exclusive property of the Company.

9.             Soliciting Customers After Termination of Employment; Covenant
Not to Compete.

(a)           Employee acknowledges and agrees that the names and addresses of
Employer’s customers constitute trade secrets of Employer and that the sale or
unauthorized use or disclosure of such names, or any other of Employer’s trade
secrets obtained by Employee during her employment with Employer constitute
unfair competition.  Employee further acknowledges that Employer’s employees are
a valuable asset in the operation of Employer’s business.  Employee promises and
agrees not to engage in any unfair competition with Employer.

(b)           For a period of time following termination of this Agreement equal
to the length of time the Company is required to make payments to Employee under
paragraph 5(f) of this Agreement, Employee shall not directly or indirectly make
known to any person, firm, or corporation the names or addresses of any of the
customers of the Employer or any other information pertaining to them, or call
on, solicit, take away, or attempt to call on, solicit, or take away any of the
customers of Employer on whom Employee called or with whom Employee became
acquainted during her employment with Employer, either for himself or for any
other person, firm or corporation.

(c)           Employee hereby agrees that he will not, during the term of this
Agreement and following termination of this Agreement for a period of time
following termination of this Agreement equal to the length of time the Company
is required to make payments to Employee under paragraph 5(f) of this Agreement,
participate in any business activities on behalf of any enterprise which
competes with the Company, unless approved by the Company in writing.  Employee
will be deemed to be engaged in such competitive business activities if Employee
participates in such a business enterprise as an employee, officer, director,
independent contractor, agent, partner, proprietor, or other participant;
provided that the ownership of no more than 2 percent of the stock of a publicly
traded corporation engaged in a competitive business shall not be deemed to be
engaging in competitive business activities.
 
 
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10.           Injunctive Relief.  The parties recognize and acknowledge that
irreparable damage might result if Employee breaches any provision of this
Agreement, and accordingly, the parties hereto agree that all obligations herein
may be enforced by injunctive relief.

11.           Warranties and Representation of Employee.  Employee hereby
warrants and represents to the Company as follows:

(a)           Employee’s execution and delivery of this Agreement does not
violate or conflict with any provision of any document, instrument or agreement
(oral or written) to which Employee is subject.

(b)           Employee agrees that all of the results of Employee’s services
hereunder during the term of this Agreement shall be deemed to have been
accomplished in the course of Employee’s employment hereunder and all
proprietary interest, if any, therein, shall, for all purposes, as between
Employee and the Company, its successors, licensees and assigns, belong to the
Company and shall be the Company’s exclusive property.

12.           Warranties and Representations of Company.  Company hereby agrees
to indemnify and hold Employee harmless of and from any and all loss, damage,
cost and expense, including without limitation, reasonable attorney’s fees,
arising out of her actions as an employee of the Company, to the fullest extent
permitted under California Corporate law.

13.           Insurance.  The Company may secure in its own name or otherwise
and at its own expense, life, accident, disability or other insurance covering
Employee, or Employee and others, and Employee shall not have any right, title
or interest in or to any such insurance.  If Employee shall be required to
assist the Company to procure such insurance, Employee agrees that he shall
submit to such medical and other examinations, and shall sign such applications
and other instruments in writing, as may be reasonably required by the Company
and any insurance company to which application for such insurance shall be
made.  Employee represents and warrants that he knows of no physical defect or
other reason that would prevent the Company from obtaining insurance on Employee
without payment of extra premium with exclusions.
 
 
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14.           Arbitration.  Any controversy between Company and Employee
involving the construction or application of any of the terms, provisions or
conditions of this Agreement, shall be submitted to arbitration on the written
request of either party served on the other.  The arbitration shall take place
in Sanford, Florida before a member of the American Arbitration Association
("AAA") to be mutually appointed by the parties (or, in the event the parties
cannot agree on a single such member, to a panel of three members selected in
accordance with the rules of the AAA).  The dispute or disagreement shall be
settled in accordance with the Commercial Arbitration Rules of the AAA and the
decision of the arbitrator(s) shall be final and binding upon the parties and
judgment may be obtained thereon in a court of competent jurisdiction.  The
prevailing party shall be entitled to recover from the other party the fees and
expenses of the arbitrator(s) as well as reasonable attorneys' fees, costs and
expenses incurred by the prevailing party.
 
15.           Benefit Limit. In the event that any payments or benefits to which
Employee becomes entitled in accordance with the provisions of this Agreement
(or any other agreement with the Company or any other corporation or entity that
directly or indirectly controls, is controlled by, or is under common control
with the Company) would otherwise constitute a parachute payment under Code
Section 280G(b)(2), then such payments and/or benefits will be subject to
reduction to the extent necessary to assure that Employee receives only the
greater of (i) the amount of those payments which would not constitute such a
parachute payment or (ii) the amount which yields Employee the greatest
after-tax amount of benefits after taking into account any excise tax imposed
under Code Section 4999 on the payments and benefits provided Employee under
this Agreement (or on any other payments or benefits to which Employee may
become entitled in connection with any change in control or ownership of the
Company or the subsequent termination of her employment with the Company).  The
benefit limits of this paragraph shall be calculated as of the date on which the
event triggering any parachute payment is affected, and such calculation shall
be completed within thirty (30) days after such effective date.
 
Should the completed calculations require a reduction in benefits in order  to
satisfy the benefit limit of this paragraph, then the portion of any parachute
payment otherwise payable in cash to Employee shall be reduced to the extent
necessary to comply with such benefit limit, with each such cash payment to be
reduced pro-rata but without any change in the payment dates, and with the cash
severance payments detailed herein to be the first and then the benefit payments
to be the next  such payments so reduced.  Should such benefit limit still be
exceeded following such reduction, then the number of shares which would
otherwise vest on an accelerated basis under each of Employee’s outstanding
equity awards shall be reduced to the extent necessary to eliminate such excess,
with such reduction to be applied to such equity awards in the same
chronological order in which those awards were made.
 
16.           The provisions of this Agreement regarding Employee’s salary and
bonus and equity compensation may be deemed to replace those provisions that are
detailed in Employee’s previous employment agreement with Feel Golf Co.,
Inc.  The provisions of this Agreement shall not be deemed to invalidate other
provisions of Employee’s previous employment agreement with Feel Golf Co., Inc.,
including for example, paragraphs 5(e) and 5(f), which remain in effect.
 
 
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17.           Severability.  The invalidity or partial invalidity of one or more
provisions of this Agreement shall not invalidate any other provision of this
Agreement.

18.           Waiver.  No waiver by either party of any provision or condition
to be performed shall be deemed a waiver of similar or dissimilar provisions or
conditions at the same or any prior or subsequent time.

19.           Binding Effect.  This Agreement shall inure the benefits of, be
binding upon and enforceable against, the parties hereto and their respective
heirs, successors, assigns and legal representatives.

20.           Captions.  The paragraph captions contained in this Agreement are
for purposes of reference only and shall not affect in any way the meaning or
interpretation of this Agreement.

21.           Notices.  All notices, requests, demands and other communications
required or permitted to be given hereunder shall be in writing and shall be
served personally, sent prepaid commercial overnight delivery service, faxed
with a copy mailed as well, or sent registered or certified mail, return receipt
requested, postage prepaid, addressed as follows (or to such other address as a
party shall specify to the other party in writing):

If to Company:
  Feel Golf Co., Inc..      
510 Central Park Drive
     
Sanford, FL 32771
          If to Employee:   Victoria Rudman      
1835 NE Miami Gardens Drive
Suite 445
     
North Miami Beach, FL 33179
 

 
Notwithstanding anything to the contrary in this Section, either party may, by
written notice to the other, specify a different address for notice
purposes.  Such notices, demands, or declarations shall be deemed sufficiently
served or given for all purposes hereunder, unless otherwise specified in this
contract, either (i) if personally serviced, upon such service, (ii) if sent by
fax or commercial overnight delivery service, upon the next business day
following such sending, or (iii) if mailed, three (3) business days after the
time of mailing or on the date of receipt shown on the return receipt, whichever
is first.  Company and Employee each agree to notify the other in writing of any
change of their respective addresses within ten (10) days after such change.
 
 
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22.           Governing Law.  This Agreement shall be governed by and construed
in accordance with the law of the State of California applicable to agreements
made and to be performed in California.

23.           Counterparts.  This Agreement may be executed simultaneously in
two or more counterparts, each of which shall be deemed an original, but all of
which together shall constitute one and the same instrument.

IN WITNESS WHEREOF, the parties have executed this Agreement as of the date set
forth above.
 

 
COMPANY:
         
Feel Golf Co., Inc.
   
a California corporation
         
/s/ Matthew L. Schissler
   
Matthew L. Schissler
   
Director and Chairman
         
EMPLOYEE:
         
/s/ Victoria D. Rudman
   
Victoria D. Rudman
   
Treasurer and Chief Operations Officer
 

 
 
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