Exhibit 10.1
FORM OF SUBSCRIPTION AGREEMENT
Inuvo, Inc.
500 President Clinton Boulevard, Suite 300
Little Rock, AR 72201
 
Ladies and Gentlemen:
 
The Investor (the “Investor”) hereby confirms its agreement (this “Agreement”)
with Inuvo, Inc., a Nevada corporation (the “Company”), as follows:
1.Purchase and Sale. The Company and the Investor agree that the Investor will
purchase from the Company, and the Company will issue and sell to the Investor,
the number of shares of common stock of the Company, par value $0.001 per share
(the “Common Stock”), set forth below for the purchase price per share set forth
below (the “Purchase Price”).
2.    Closing. The completion of the purchase and sale of the Common Stock (the
“Closing”) shall occur, in accordance with Rule 15c6-1 of the Securities
Exchange Act of 1934, as amended, and unless otherwise agreed upon by the
Company, at the offices of the Company or at such other location(s) or remotely
by electronic means as the parties may mutually agree on or before March 31,
2020 (the “Closing Date”). At the Closing, (a) the Company shall cause to be
delivered to the Investor the number of shares of Common Stock set forth on the
signature page hereto registered in the name of the Investor or, if so indicated
on the signature page hereto, in the name of a nominee designated by the
Investor and (b) the aggregate Purchase Price for the Common Stock being
purchased by the Investor will be delivered by or on behalf of the Investor to
the Company.
3.    Representations and Acknowledgments of the Investor.
(a)    The Investor has the full right, power and authority to enter into this
Agreement and to perform all of its obligations hereunder.
(b)    This Agreement has been duly authorized and executed by the Investor and,
when delivered in accordance with the terms hereof, will constitute a valid and
binding agreement of the Investor enforceable against the Investor in accordance
with its terms, except as such enforceability may be limited by bankruptcy,
insolvency, reorganization, moratorium or similar laws affecting the rights and
remedies of creditors generally or subject to general principles of equity.
(c)    The execution and delivery of this Agreement and the consummation of the
transactions contemplated hereby do not conflict with or result in a breach of
the Investor’s governing or organizational documents.
(d)    The Investor represents to the Company that (a) it has had no material
relationship (exclusive of any investments by the Investor in the Company’s
securities) within the past three years with the Company or persons known to it
to be affiliates of the Company and (b) it is not a FINRA member or an
Associated Person of a FINRA member (as such term is defined under the NASD
Membership and Registration Rules Section 1011) as of the Closing.
(e)    The Investor represents to the Company that the Investor has had made
available to it by the filing by the Company of an electronic version thereof
with the Commission (as defined below) the Prospectus (as defined below) which
is a part of the Company’s Registration Statement (as defined below) and the
documents incorporated by reference therein (collectively, the “Filed
Documents”), prior to or in connection with the receipt of this Agreement.  The
Investor acknowledges that, prior to the delivery of this Agreement by the
Investor to the Company, the Investor will receive certain additional
information regarding

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the Company and the Offering (as defined below), including pricing information
(the “Offering Information” and, collectively with the Filed Documents,
the “Disclosure Package”), and that such information may be provided to the
Investor by any means permitted under the Securities Act of 1933, as amended.
(f)    Since the time of the initial conversation between the Company and the
Investor regarding pricing information relating to the Offering, the Investor
has not, directly or indirectly, nor has any person acting on behalf of or
pursuant to any understanding with the Investor, disclosed any information
regarding such pricing information to any third parties (other than its legal,
accounting and other advisors) or engaged in any transactions in the securities
of the Company (including, without limitations, any short sales (as defined in
Rule 200(a) of Regulation SHO) involving the Company’s securities). The Investor
covenants that neither it nor any person acting on its behalf or pursuant to any
understanding with it will engage in any transactions in the securities of the
Company (including short sales) prior to the time that the transactions
contemplated by this Agreement are publicly disclosed.
4.     Settlement.
(a)    In order to effect the settlement of the Common Stock purchased by the
Investor with the Depository Trust Company (“DTC”) through its
Deposit/Withdrawal At Custodian (“DWAC”) system, on or before the Closing Date,
the Investor shall remit by wire transfer the amount of funds equal to the
aggregate Purchase Price for the Common Stock being purchased by the Investor to
the following escrow account pursuant to the terms and conditions of the Escrow
Agreement attached hereto as Exhibit A (the “Escrow Agreement”):
Bank:    Bank of America N.A.
222 Broadway
New York, NY 10038
ABA:    [l]
Account No.:    [l]
TO THE BENEFIT OF:    Pearlman Law Group LLP
IOTA Trust Account
Re:    Inuvo, Inc. RDO
 
(b)    In order to effect the settlement of the Common Stock purchased by such
Investor through the DTC’s DWAC delivery system, no later than 9:00 a.m. Eastern
Time on the business day before the Closing Date, the Investor shall direct the
broker-dealer at which the account or accounts to be credited with the Common
Stock being purchased by such Investor are maintained, which broker/dealer shall
be a DTC participant, to set up a DWAC instructing Colonial Stock Transfer
Company, Inc., the Company’s transfer agent (the “Transfer Agent”), to credit
such account or accounts with the Common Stock.  Such DWAC instruction shall
indicate the settlement date for the deposit of the Common Stock, which date
shall be the Closing Date.  Each of the Investor and the Company shall execute
the Escrow Agreement prior to the Closing Date. At the Closing, the Company
shall (i) direct the Transfer Agent to credit the Investor’s account or accounts
with the Common Stock pursuant to the information contained in the DWAC and (ii)
direct the Escrow Agent (as defined in the Escrow Agreement) to release the
Escrow Property as defined under the Escrow Agreement.
5.    Confirmation of Sale.  The Investor acknowledges and agrees that the
Investor’s receipt of the Company’s signed counterpart to this Agreement,
together with the filing by the Company of an electronic version of the
Prospectus with the Commission), shall constitute written confirmation of the
Company’s sale of Common Stock to the Investor.
6.    Manner of Offering and Company Representations and Warranties.
(a)    The Company represents and warrants that the offering and sale of the
Shares (the “Offering”) are being made pursuant to (a) an effective Registration
Statement on Form S-3, File

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No. 333-220317 (the “Registration Statement”) filed by the Company with the
Securities and Exchange Commission (the “Commission”) (including the prospectus
contained therein (the “Base Prospectus”), (b) if applicable, certain “free
writing prospectuses” (as that term is defined in Rule 405 under the Securities
Act of 1933, as amended (the “Securities Act”)), that have been or will be filed
with the Commission and delivered to the Investors on or prior to the date
hereof (the “Issuer Free Writing Prospectus”), containing certain supplemental
information regarding the Shares, the terms of the Offering and the Company and
(c) a Prospectus Supplement (the “Prospectus Supplement” and together with the
Base Prospectus, the “Prospectus”) containing certain supplemental information
regarding the Shares and terms of the Offering that has been or will be filed
with the Commission. Notwithstanding anything contained herein to the contrary,
the information and disclosure contained in any Issuer Free Writing Prospectus
and the Prospectus Supplement shall be consistent with the terms set forth
herein, and nothing contained therein shall modify the terms of this Agreement.
 No offer by the Investor to buy the Shares will be accepted and no part of the
Purchase Price will be delivered to the Company until the Investor has received
the Offering Information and the Company has accepted such offer by
countersigning a copy of this Agreement, and any such offer may be withdrawn or
revoked, without obligation or commitment of any kind, at any time prior to the
Company sending (orally, in writing or by electronic mail) notice of its
acceptance of such offer.  An indication of interest will involve no obligation
or commitment of any kind until the Investor has been delivered the Offering
Information and this Agreement is accepted and countersigned by or on behalf of
the Company.
(b)    The Company has the full corporate power and authority to enter into this
Agreement and to perform all of its obligations hereunder.
(c)    This Agreement has been duly authorized and executed by, and when
delivered in accordance with the terms hereof, will constitute a valid and
binding agreement of, the Company enforceable in accordance with its terms,
except as such enforceability may be limited by bankruptcy, insolvency,
reorganization, moratorium or similar laws affecting the rights and remedies of
creditors generally or subject to general principles of equity.
(d)    The execution and delivery of this Agreement and the consummation of the
transactions contemplated hereby do not conflict with or result in a breach of
the Company’s articles of incorporation, or by-laws, as amended or restated to
date, or any other organizational documents.
(e)    The Common Stock, when issued and paid for in accordance with the terms
of this Agreement, will be duly authorized, validly issued, fully paid and
non-assessable.
(f)    The Registration Statement, at the time it became effective, did not, and
as of the time hereof and as of the Closing, does not, contain any untrue
statement of a material fact or omit to state a material fact required to be
stated therein or necessary to make the statements therein not misleading.
(g)    This Agreement, the Registration Statement, Common Stock, the Offering,
and Disclosure Package materially comply with all applicable laws, rules, and
regulations, including without limitation United States federal and state
securities laws and on or prior to the Closing Date the Common Stock has been
approved for listing on the NYSE American.
7.    Survival. Notwithstanding any investigation made by any party to this
Agreement, all covenants, agreements, representations and warranties made by the
Company and the Investor herein will survive the execution of this Agreement,
the delivery to the Investor of the Common Stock being purchased and the payment
therefor.
8.    Miscellaneous.
(a)    All notices and other communications given or made pursuant to this
Agreement shall be in writing and shall be deemed effectively given upon the
earlier of actual receipt, or (a) personal delivery to the party to be notified,
(b) when sent, if sent by electronic mail or facsimile (if provided), during
normal business hours of the recipient, and if not sent during normal business
hours, then on the recipient’s

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next business day, (c) five (5) business days after having been sent by
registered or certified mail, return receipt requested, postage prepaid, or (d)
one (1) business day after deposit with a nationally recognized overnight
courier, freight prepaid, specifying next business day delivery, with written
verification of receipt. All communications sent to the Company shall be sent
to: 500 President Clinton Boulevard, Suite 300, Little Rock Arkansas 72201,
Attn: Wallace D. Ruiz, Chief Financial Officer, email: wallace.ruiz@inuvo.com,
with a copy to the Company’s counsel at: Pearlman Law Group LLP, 200 South
Andrews Avenue, Suite 901, Fort Lauderdale, Florida 33301, Attn: Brian Pearlman,
Esq., email: brian@pslawgroup.net.
All communications to the Investor shall be sent to the Investor’s address as
set forth on the signature page hereof, or to such e-mail address, facsimile
number (if any) or address as subsequently modified by written notice given in
accordance with this Section 8(a).
(b)    Neither this Agreement nor any rights that may accrue to the Investor may
be transferred or assigned. Neither this Agreement nor any rights that may
accrue to the Company for the sale of the Common Stock hereunder may be
transferred or assigned.
(c)    The Company may request from the Investor such additional information as
the Company may deem necessary to evaluate the eligibility of the Investor to
acquire the Common Stock, and the Investor shall provide such information as may
reasonably be requested, to the extent readily available and to the extent
consistent with its internal policies and procedures.
(d)    The Investor acknowledges that the Company will rely on the
acknowledgments, understandings, agreements, representations and warranties
contained in this Agreement. Prior to the Closing, the Investor agrees to
promptly notify the Company if any of the acknowledgments, understandings,
agreements, representations and warranties set forth herein are no longer
accurate in all material respects. The Investor agrees that the purchase by the
Investor of the Common Stock from the Company at the Closing will constitute a
reaffirmation of the acknowledgments, understandings, agreements,
representations and warranties herein (as modified by any such notice) by the
Investor as of the time of such purchase. The Company acknowledges that the
Investor will rely on the acknowledgments, understandings, agreements,
representations and warranties contained in this Agreement. Prior to the
Closing, the Company agrees to promptly notify the Investor if any of the
acknowledgements, understandings, agreements, representations and warranties set
forth herein are no longer accurate in all material respects. The Company agrees
that the sale by it of the Common Stock to the Investor at the Closing will
constitute a reaffirmation of the acknowledgments, understandings, agreements,
representations and warranties herein (as modified by any such notice) by the
Investor as of the time of such sale.
(e)    Each of the Company and the Investor is entitled to rely upon this
Agreement and is irrevocably authorized to produce this Agreement or a copy
hereof to any interested party in any administrative or legal proceeding or
official inquiry with respect to the matters covered hereby.
(f)    This Agreement may not be modified, waived or terminated except by an
instrument in writing, signed by the party against whom enforcement of such
modification, waiver, or termination is sought.
(g)    This Agreement constitutes the entire agreement, and supersedes all other
prior agreements, understandings, representations and warranties, both written
and oral, among the parties, with respect to the subject matter hereof. Except
as specifically set forth herein, this Agreement shall not confer any rights or
remedies upon any person other than the parties hereto, and their respective
successor and assigns.
(h)    Except as otherwise provided herein, this Agreement shall be binding
upon, and inure to the benefit of the parties hereto and their heirs, executors,
administrators, successors, legal representatives, and permitted assigns, and
the agreements, representations, warranties, covenants and acknowledgments
contained herein shall be deemed to be made by, and be binding upon, such heirs,
executors, administrators, successors, legal representatives and permitted
assigns.

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(i)    If any provision of this Agreement shall be invalid, illegal or
unenforceable, the validity, legality or enforceability of the remaining
provisions of this Agreement shall not in any way be affected or impaired
thereby and shall continue in full force and effect.
(j)    This Agreement may be executed in one or more counterparts (including by
facsimile or electronic mail or in .pdf) and by different parties in separate
counterparts, with the same effect as if all parties hereto had signed the same
document. All counterparts so executed and delivered shall be construed together
and shall constitute one and the same agreement.
(k)    The parties hereto agree that irreparable damage would occur in the event
that any of the provisions of this Agreement were not performed in accordance
with their specific terms or were otherwise breached. It is accordingly agreed
that the parties shall be entitled to an injunction or injunctions to prevent
breaches of this Agreement and to enforce specifically the terms and provisions
of this Agreement, this being in addition to any other remedy to which such
party is entitled at law, in equity, in contract, in tort or otherwise.
(l)    THIS AGREEMENT SHALL BE GOVERNED BY, AND CONSTRUED IN ACCORDANCE WITH,
THE LAWS OF THE STATE OF NEVADA, WITHOUT REGARD TO THE PRINCIPLES OF CONFLICTS
OF LAWS THAT WOULD OTHERWISE REQUIRE THE APPLICATION OF THE LAW OF ANY OTHER
STATE. THE PARTIES (I) HEREBY IRREVOCABLY AND UNCONDITIONALLY SUBMIT TO THE
JURISDICTION OF THE STATE COURTS OF NEW YORK AND TO THE JURISDICTION OF THE
UNITED STATES DISTRICT COURT FOR THE SOUTHERN DISTRICT OF NEW YORK FOR THE
PURPOSE OF ANY SUIT, ACTION OR OTHER PROCEEDING ARISING OUT OF OR BASED UPON
THIS AGREEMENT, (B) AGREE NOT TO COMMENCE ANY SUIT, ACTION OR OTHER PROCEEDING
ARISING OUT OF OR BASED UPON THIS AGREEMENT EXCEPT IN STATE COURTS OF NEW YORK
OR THE UNITED STATES DISTRICT COURT FOR THE SOUTHERN DISTRICT OF NEW YORK, AND
(C) HEREBY WAIVE, AND AGREE NOT TO ASSERT, BY WAY OF MOTION, AS A DEFENSE, OR
OTHERWISE, IN ANY SUCH SUIT, ACTION OR PROCEEDING, ANY CLAIM THAT IT IS NOT
SUBJECT PERSONALLY TO THE JURISDICTION OF THE ABOVE-NAMED COURTS, THAT ITS
PROPERTY IS EXEMPT OR IMMUNE FROM ATTACHMENT OR EXECUTION, THAT THE SUIT, ACTION
OR PROCEEDING IS BROUGHT IN AN INCONVENIENT FORUM, THAT THE VENUE OF THE SUIT,
ACTION OR PROCEEDING IS IMPROPER OR THAT THIS AGREEMENT OR THE SUBJECT MATTER
HEREOF MAY NOT BE ENFORCED IN OR BY SUCH COURT. EACH PARTY HERETO HEREBY WAIVES
ANY RIGHT TO A JURY TRIAL IN CONNECTION WITH ANY LITIGATION PURSUANT TO THIS
SUBSCRIPTION AGREEMENT AND THE TRANSACTIONS CONTEMPLATED HEREBY.
(m)    Each party shall pay any fees or expenses incurred thereby in connection
with the execution of this Agreement and the consummation of the transactions
contemplated hereby
[Remainder of Page Left Blank Intentionally.  Signature Page Follows.]

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Please confirm that the foregoing correctly sets forth the agreement between us
by signing in the space provided below for that purpose.
 
NAME OF INVESTOR:
 
 

 
 Dated: March ___, 2020
By:
 
 
 
 
 
Name:
 
 
 
 
 
Title:
 
 

 
 
Address:
 
 
 
 
 
 
 
E-Mail:
 
 
 
Phone Number:
 
 

Number of Shares of Common Stock to be Purchased:                               
Purchase Price Per Share:    $ 0.175
Aggregate Purchase Price:    $                         
Exact name that the Investor’s shares are to be registered in:          
Relationship between the Investor and the registered holder:          
Mailing address of the registered holder:          
Social Security Number or
Tax Identification Number of the registered holder:          
Name of DTC Participant (broker-dealer at which
the account or accounts to be credited with the
shares of Common Stock are maintained):          
DTC Participant Number:          
Name of Account at DTC Participant being credited
with the shares of Common Stock:          
Account Number at DTC Participant being credited
with the shares of Common Stock:          
Existing Colonial Stock Transfer Company, Inc.,
Account Number (if applicable):          
 
Agreed and Accepted
this _____ day of _____________, 2020:
 
INUVO, INC. 
 
By:
 
 
 
 
 
Name:
 
 
 
 
 
Title:
 
 
 

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