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2010 Stock Incentive Plan
Performance Restricted Stock Unit Award Grant Notice and Agreement
 
MICHAEL D. TUCCI
 
Coach, Inc. (the “Company”) is pleased to confirm that you have been granted a
performance restricted stock unit award (the “Award”), effective as of August 4,
2011 (the “Award Date”), as provided in this Performance Restricted Stock Unit
Award Grant Notice and Agreement (including all annexes attached hereto, this
“Agreement”) pursuant to the Coach, Inc. 2010 Stock Incentive Plan (as amended,
the “Plan”).  The Award is subject to all of the terms and conditions set forth
in this Agreement.
 
1.           Defined Terms.  Capitalized terms used but not otherwise defined in
this Agreement shall have the meanings set forth in the Definition Annex
attached hereto as Annex A.
 
2.           Award.  Subject to the restrictions, limitations and conditions
described in this Agreement, the Company hereby awards to you as of the Award
Date performance restricted stock units (the “PRSUs”) in accordance with the
terms and conditions of this Agreement.  PRSUs are considered Performance Stock
Units under the Plan.  Each PRSU represents the right to receive one share of
Common Stock upon the satisfaction of the terms and conditions of this Agreement
and the Plan (and in particular the terms and conditions set forth on Annex B)
(the “Restrictions”).  While the Restrictions are in effect, the PRSUs are not
transferable by you by means of sale, assignment, exchange, pledge, or
otherwise.  The number of PRSUs subject to the Award shall be determined in
accordance with the terms of Annex B.
 
3.           Vesting.  The PRSUs will remain restricted and may not be sold or
transferred by you until they have become vested pursuant to the terms of this
Agreement and the vesting provisions set forth on Annex B.
 
4.           Distribution of the Award.  Except as otherwise provided by Section
5(d), on, or as soon as reasonably practicable following, each Vesting Date (and
in no event later than the last date permitted by Treasury Regulation Section
1.409A-3(d)), the Committee will release the portion of the Award that has
become vested as of such Vesting Date.  Applicable withholding taxes will be
settled by withholding a number of shares of Common Stock with a market value
not less than the amount of such taxes (determined at the minimum applicable
rates), and the net number of shares of Common Stock subject to the Award shall
be distributed to you; provided that in the event that the Company is liquidated
in bankruptcy (a) the Committee will not release shares of Common Stock pursuant
to the Award and (b) all payments made pursuant to the Award will be made in a
per-share cash payment equal to the fair market value per share of Common Stock
on the distribution date.
 

 
 

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5.           Termination of Employment.
 
(a)           Death or Disability.  If prior to the Tranche 2 Vesting Date you
cease active employment with the Company because of your death or Disability (i)
any portion of the Award that relates to a Performance Period that ended on or
prior to the Date of Termination that would have become vested had you remained
employed by the Company through the applicable Vesting Date shall become vested
effective as of the applicable Vesting Date and (ii) any portion of the Award
that relates to a Performance Period that has not ended on or prior to the Date
of Termination shall thereupon be forfeited; provided, however, that the
Committee may, in its sole discretion, cause any or all of the Section 5(a)
Portion to become vested effective as of the Date of Termination.
 
(b)           Termination without Cause or for Good Reason.  Except as otherwise
provided in Section 5(d) with respect to certain terminations of employment in
connection with a Change in Control, if prior to the Tranche 2 Vesting Date your
employment is terminated by the Company without Cause or by you for Good Reason,
all PRSUs that would have been eligible to become vested with respect to the
Award had you remained employed through the Tranche 2 Vesting Date shall become
vested as of each applicable Vesting Date, pursuant to the terms and conditions
set forth on Annex B, based on the Company’s performance through each applicable
Measurement Date.
 
(c)           Termination for Cause or without Good Reason.  If prior to the
Tranche 2 Vesting Date your employment is terminated by the Company for Cause or
by you without Good Reason (including, without limitation, by reason of your
retirement) all unvested portions of the Award shall thereupon be forfeited.
 
(d)           Certain Terminations of Employment in connection with a Change in
Control.  Notwithstanding Section 5(b), if your employment is terminated by the
Company without Cause or by you for Good Reason prior to the Tranche 2 Vesting
Date and upon, or within the 12 month period immediately following, a Change in
Control, then, effective as of the Date of Termination, the Award shall become
vested with respect to (i) any PRSUs that relate to a Performance Period that
ended on or prior to the Date of Termination that would have become vested had
you remained employed by the Company through the applicable Vesting Date and
(ii) the Section 5(d) Portion, and, notwithstanding Section 4, such vested
portion of the Award shall be distributed in accordance with the provisions of
Section 3 and Annex B as soon as reasonably practicable following the date of
such vesting.
 
6.           Forfeiture.  Notwithstanding anything contained in this Agreement
to the contrary, you shall be subject to the restrictive covenants set forth on
Annex D hereto (the “Restrictive Covenants”), and you acknowledge and agree that
the Company is granting you the Award in consideration for your agreement to be
bound by such Restrictive Covenants.  Accordingly, if you (a) violate any of the
covenants set forth in Sections 1 or 2 of the Restrictive Covenants or (b)
materially violate any of the covenants set forth in Sections 3, 4 or 5 of the
Restrictive Covenants, then (i) any portion of the Award that has not been
distributed to you prior to the date of such violation shall thereupon be
forfeited and (ii) you shall be required to pay to the Company the amount of all
PRSU Gain.  The forfeiture provisions of this Section 6 shall also apply, and
you shall also be required to pay to the Company the amount of all PRSU Gain, if
you willfully commit any act of fraud, embezzlement, misappropriation, material
misconduct or breach of fiduciary duty against the Company (or any predecessor
thereto or successor thereof) having a material adverse impact on the Company.
 

 
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7.           Award Not Transferable.  The Award will not be assignable or
transferable by you, other than by a qualified domestic relations order or by
will or by the laws of descent and distribution, and will be exercisable during
your lifetime only by you (or your legal guardian or personal representative).
 
8.           Transferability of Award Shares. The shares you will receive under
the Award on or following each Vesting Date (or such other vesting date pursuant
to Section 5) generally are freely tradable in the United States.  However, you
may not offer, sell or otherwise dispose of any shares in a way which would: (a)
require the Company to file any registration statement with the Securities and
Exchange Commission (or any similar filing under state law or the laws of any
other country) or to amend or supplement any such filing or (b) violate or cause
the Company to violate the Securities Act of 1933, as amended, the rules and
regulations promulgated thereunder, any other state or federal law, or the laws
of any other country.  The Company reserves the right to place restrictions
required by law on any shares of Common Stock received by you pursuant to the
Award.
 
9.           Conformity with the Plan.  The Award is intended to conform in all
respects with, and is subject to applicable provisions of, the
Plan.  Inconsistencies between this Agreement and the Plan shall be resolved in
accordance with the terms of the Plan.  By your acceptance of this Agreement,
you agree to be bound by all of the terms of this Agreement (including the terms
of any annex attached hereto) and the Plan.
 
10.           No Rights to Continued Employment.  Nothing in this Agreement
confers any right on you to continue in the employ of the Company and any of its
affiliates or direct or indirect subsidiaries or affects in any way the right of
the Company and any of its affiliates or direct or indirect subsidiaries to
terminate your employment at any time with or without cause.
 
11.           Miscellaneous.
 
(a)           Amendment or Modifications.  The grant of the Award (and the
allocation of PRSUs for any Performance Period) is documented by the minutes of
the Committee, which records are the final determinant of the number of PRSUs
granted in any Performance Period and the conditions of any such grant.  The
Committee may amend or modify the Award in any manner to the extent that the
Committee would have had the authority under the Plan initially to grant such
Award, provided that no such amendment or modification shall directly or
indirectly impair or otherwise adversely affect your rights under this Agreement
(including, without limitation, under Annex B) without your prior written
consent.  Except as in accordance with the two immediately preceding sentences,
this Agreement may be amended, modified or supplemented only by an instrument in
writing signed by both parties hereto.
 

 
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(b)           Governing Law.  All matters regarding or affecting the
relationship of the Company and its stockholders shall be governed by the
General Corporation Law of the State of Maryland.  All other matters arising
under this Agreement shall be governed by the internal laws of the State of New
York, including matters of validity, construction and interpretation.  You and
the Company agree that all claims in respect of any action or proceeding arising
out of or relating to this Agreement shall be heard or determined in any state
or federal court sitting in New York, New York and you and the Company agree to
submit to the jurisdiction of such courts, to bring all such actions or
proceedings in such courts and to waive any defense of inconvenient forum to
such actions or proceedings.  A final judgment in any action or proceeding so
brought shall be conclusive and may be enforced in any manner provided by law.
 
(c)           Successors and Assigns.  Except as otherwise provided herein, this
Agreement will bind and inure to the benefit of the respective successors and
permitted assigns and heirs and legal representatives of the parties hereto
whether so expressed or not.
 
(d)           Severability.  Whenever feasible, each provision of this Agreement
will be interpreted in such manner as to be effective and valid under applicable
law, but if any provision of this Agreement is held to be prohibited by or
invalid under applicable law, such provision will be ineffective only to the
extent of such prohibition or invalidity, without invalidating the remainder of
this Agreement.
 
12.           Section 409A.
 
(a)           In General.  The parties acknowledge and agree that, to the extent
applicable, this Agreement shall be interpreted in accordance with Section
409A.  Notwithstanding any provision of this Agreement to the contrary, in the
event that the Company determines that any amounts payable hereunder may be
subject to Section 409A, the Company may adopt (without any obligation to do so
or to indemnify you for failure to do so) such limited amendments to this
Agreement and appropriate policies and procedures, including amendments and
policies with retroactive effect, that the Company reasonably determines are
necessary or appropriate to (i) exempt the amounts payable hereunder from
Section 409A and/or preserve the intended tax treatment of the amounts payable
hereunder or (ii) comply with the requirements of Section 409A.  No provision of
this Agreement shall be interpreted or construed to transfer any liability for
failure to comply with the requirements of Section 409A from you or any other
individual to the Company or any of its affiliates, employees or agents.
 
(b)           Specified Employee Separation from Service.  Notwithstanding
anything to the contrary in this Agreement, if you are determined to be a
“specified employee” within the meaning of Section 409A as of the date of your
“separation from service” as defined in Treasury Regulation Section 1.409A-1(h)
(or any successor regulation), and if any payments or entitlements provided for
in this Agreement constitute a “deferral of compensation” within the meaning of
Section 409A and therefore cannot be paid or provided in the manner provided
herein without subjecting you to additional tax, interest or penalties under
Section 409A, then any such payment and/or entitlement which would have been
payable during the first six months following your “separation from service”
shall instead be paid or provided to you in a lump sum payment on the first
business day immediately following the six-month anniversary of your “separation
from service” (or, if earlier, the date of your death).
 
[signature page follows]
 

 
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In witness whereof, the parties hereto have executed and delivered this
Agreement.
 
COACH, INC.
 

 
__________________________________
Sarah Dunn
 
Senior Vice President of Human Resources
 
Date: August 4, 2011
 

 
I acknowledge that I have read and understand the terms and conditions of this
Agreement and of the Plan and I agree to be bound thereto.
 
AWARD RECIPIENT:
 
 
__________________________________
MICHAEL D. TUCCI
 
Employee ID#: _____________________
 
Date:  ______________
 

 

 

 
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Annex A

 
DEFINITION ANNEX
 
For purposes of this Agreement, the following terms have the meanings set forth
below:
 
(a)           “Award” shall have the meaning set forth in the preamble to this
Agreement.
 
(b)           “Award Date” shall have the meaning set forth in the preamble to
this Agreement.
 
(c)            “Board” shall mean the Board of Directors of the Company.
 
(d)           The Company shall have “Cause” to terminate the Executive’s
employment upon (i) the Executive’s failure to attempt in good faith to
substantially perform the duties of his/her appointed office (other than any
such failure resulting from the Executive’s physical or mental incapacity) which
is not remedied within 30 days after receipt of written notice from the Company
specifying such failure; (ii) the Executive’s failure to attempt in good faith
to carry out, or comply with, in any material respect any lawful and reasonable
directive of the Board, which is not remedied within 30 days after receipt of
written notice from the Company specifying such failure; (iii) the Executive’s
commission at any time of any act or omission that results in, or may reasonably
be expected to result in, a conviction, plea of no contest, or imposition of
unadjudicated probation for any felony (or any other crime involving fraud,
embezzlement, material misconduct or misappropriation having a material adverse
impact on the Company); (iv) the Executive’s unlawful use (including being under
the influence) or possession of illegal drugs on the Company’s premises or while
performing the Executive’s duties and responsibilities; or (v) the Executive’s
willful commission at any time of any act of fraud, embezzlement,
misappropriation, misconduct, or breach of fiduciary duty against the Company
(or any predecessor thereto or successor thereof) having a material adverse
impact on the Company.
 
i)           A “Change in Control” shall occur upon any of the following events:
 
(i)           A “Person” (which term, for purposes of this Section, shall have
the meaning it has when it is used in Section 13(d) of the Exchange Act, but
shall not include the Company, any underwriter temporarily holding securities
pursuant to an offering of such securities, any trustee or other fiduciary
holding securities under an employee benefit plan of the Company, or any
corporation owned, directly or indirectly, by the stockholders of the Company in
substantially the same proportions as their ownership of Voting Stock of the
Company) is or becomes the Beneficial Owner (as defined in Rule 13d-3
promulgated under the Exchange Act), directly or indirectly, of Voting Stock
representing thirty percent (30%) or more of the combined voting power of the
Company’s then outstanding securities; or
 
(ii)           The Company consummates a reorganization, merger or consolidation
of the Company or the Company sells, or otherwise disposes of, all or
substantially all of the Company’s property and assets, or the stockholders of
the Company approve a liquidation or dissolution of the Company (other than a
reorganization, merger, consolidation or sale which would result in all or
substantially all of the beneficial owners of the Voting Stock of the Company
outstanding immediately prior thereto continuing to beneficially own, directly
or indirectly (either by remaining outstanding or by being converted into voting
securities of the resulting entity), more than fifty percent (50%) of the
combined voting power of the voting securities of the Company or such entity
resulting from the transaction (including, without limitation, an entity which
as a result of such transaction owns the Company or all or substantially all of
the Company’s property or assets, directly or indirectly) outstanding
immediately after such transaction in substantially the same proportions
relative to each other as their ownership immediately prior to such
transaction); or
 

 
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(iii)           During any period of 12 consecutive months, individuals who, at
the beginning of such period, constitute the Board together with any new
Director(s) (other than a  Director designated by a person who shall have
entered into an agreement with the Company to effect a transaction described in
paragraphs “i" or “ii” above) whose election by the Board or nomination for
election by the Company’s stockholders was approved by a vote of at least a
majority of the Directors then still in office who either were Directors at the
beginning of the 12-month period or whose election or nomination for election
was previously so approved, cease for any reason to constitute a majority
thereof.
 
(f)           “Code” shall mean the Internal Revenue Code of 1986, as amended.
 
(g)           “Committee” shall mean the Human Resources Committee of the Board.
 
(h)           “Common Stock” shall mean the $0.01 par value common stock of the
Company.
 
(i)           “Company” shall mean Coach, Inc., a Maryland corporation.
 
(j)           “Date of Termination” shall mean (i) if the Executive’s employment
is terminated by his death, the date of his death and (ii) if the Executive’s
employment is terminated for any other reason, the date specified in the written
notice of termination delivered by the Executive to the Company (or if no such
date is specified, the last day of the Executive’s active employment with the
Company).
 
(k)           “Disability” shall mean any mental or physical illness, condition,
disability or incapacity that can be expected to result in death or can be
expected to last for a continuous period of not less than 12 months, and which:
 
(i)           Prevents the Executive from discharging all of his essential job
responsibilities and employment duties;
 
(ii)           Shall be attested to in writing by a physician or group of
physicians selected by the Executive and acceptable to the Company; and
 
(iii)           Has prevented the Executive from so discharging his duties for
any 180 days in any 365 day period.
 
A Disability shall be deemed to have occurred on the 180th day in such 365 day
period.
 
(l)           “Executive” shall mean the executive named on the first page of
this Agreement.
 

 
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(m)           “Fair Market Value” shall mean, as of any given date, the fair
market value of a share of Common Stock on such date determined by such methods
or procedures as may be established from time to time by the Committee.  Unless
otherwise determined by the Committee, the Fair Market Value of a share of
Common Stock as of any date shall be the closing price for a share of Common
Stock as reported on the New York Stock Exchange (or any national securities
exchange on which the Common Stock is then listed) for such date or, if no such
prices are reported for that date, the closing price on the next preceding date
for which such prices were reported.
 
(n)           A performance level of “Good” with respect to any Performance Goal
shall have the meaning set forth on Annex C.
 
(o)           The Executive shall have “Good Reason” to resign his employment
upon the occurrence of any of the following:  (i) failure of the Company to
continue the Executive in the position of his/her appointed office; (ii) a
material diminution in the nature or scope of the Executive’s responsibilities,
duties or authority (including, without limitation, the Executive’s failure to
continue to serve as member of the Board); (iii) relocation of the Company’s
executive offices more than 50 miles away from the executive offices at which
he/she has agreed to work; (iv) failure of the Company to timely make any
material payment or provide any material benefit under the Executive’s
employment agreement with the Company, or the Company’s material reduction of
any compensation, equity or benefits that the Executive is eligible to receive
under his employment agreement; or (v) the Company’s material breach of the
Executive’s employment agreement; provided, however, that notwithstanding the
foregoing the Executive may not resign his employment for Good Reason unless:
(x) the Executive provides the Company with at least 30 days prior written
notice of his intent to resign for Good Reason (which notice is provided not
later than the 60th day following the occurrence of the event constituting Good
Reason) and (y) the Company does not remedy the alleged violation(s) within such
30-day period; and, provided, further, that Executive may resign his employment
for Good Reason if in connection with any Change in Control the surviving entity
does not assume his employment agreement (or, with the written consent of the
Executive, substitute a substantially identical agreement) with respect to the
Executive in writing delivered to the Executive prior to, or as soon as
reasonably practicable following, the occurrence of such Change in Control
 
(p)           A performance level of “Marginal” with respect to any Performance
Goal shall have the meaning set forth on Annex C.
 
(q)           “Measurement Date” shall have the meaning set forth on Annex B.
 
(r)           A performance level of “Outstanding” with respect to any
Performance Goal shall have the meaning set forth on Annex C.
 
(s)           “Performance Criteria” shall mean the criteria that the Committee
selects for purposes of establishing the Performance Goals.  The Performance
Criteria that will be used to establish Performance Goals are limited to the
following: net earnings (either before or after one or more of the following:
interest, taxes, depreciation and amortization); economic value-added (as
determined by the Committee); gross or net sales or revenue; net income (either
before or after taxes); adjusted net income; operating earnings, income or
profit; cash flow (including, but not limited to, operating cash flow and free
cash flow); funds from operations; return on capital; return on investment;
return on stockholders’ equity; return on assets or net assets; stockholder
returns; return on sales; gross or net profit or operating margin; costs;
productivity; expenses; operating efficiency; cost reduction or savings;
customer satisfaction; working capital; earnings or diluted earnings per share;
adjusted earnings per share; price per share of Common Stock; implementation or
completion of critical projects; market share; and economic value, any of which
may be measured either in absolute terms or as compared to any incremental
increase or decrease or as compared to results of a peer group or to market
performance indicators or indices.  The Committee shall, within the time
prescribed by Section 162(m) of the Code, define in an objective fashion the
manner of calculating the Performance Criteria it selects to use for any
Performance Period.
 

 
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(t)           “Performance Goals” shall mean the Performance Goals (as defined
in the Plan) established in writing by the Committee for any Performance Period,
based on the Performance Criteria, and set forth on Annex C.
 
(u)           “Performance Period Tranche 1” shall mean the period beginning on
July 3, 2011 and ending on June 29, 2013, and “Performance Period Tranche 2”
shall mean the period beginning on June 30, 2013 and ending on June 27, 2015
(each, a “Performance Period” and, collectively, the “Performance Periods”).
 
(v)           “Plan” shall have the meaning set forth in the preamble to this
Agreement.
 
(w)            “PRSU” shall have the meaning set forth in Section 2 of this
Agreement.
 
(x)            “PRSU Gain” shall mean an amount equal to the product of (i) the
number of shares of Common Stock that are distributed pursuant to the PRSU Award
and (ii) the Fair Market Value per share of Common Stock on the date of such
distribution.
 
(y)           “Section 409A” shall mean Section 409A of the Code and the
Department of Treasury Regulations and other interpretive guidance issued
thereunder, including without limitation any such regulations or guidance that
may be issued after the date hereof.
 
(z)           “Section 5(a) Portion” shall mean a number of PRSUs equal to the
excess of (i) the sum of (A) 36,150 PRSUs (the Target Number of Performance
Period Tranche 1 PRSUs) and (B) the Target Number of Performance Period Tranche
2 PRSUs or, if the Date of Termination occurs prior to the determination of such
Target Number, the ratio of (x) $2,100,000 to (y) the Fair Market Value per
share of Common Stock on the first day of the fiscal year in which the Date of
Termination due to death or Disability occurs, over (ii) the Target Number of
PRSUs for any period that ended on or prior to the Date of Termination.
 
(aa)           “Section 5(d) Portion” shall mean a number of PRSUs equal to the
excess of (i) the sum of (A) 36,150 PRSUs (the Target Number of Performance
Period Tranche 1 PRSUs) and (B) the Target Number of Performance Period Tranche
2 PRSUs or, if the Date of Termination occurs prior to the determination of such
Target Number, the ratio of (x) $2,100,000 to (y) the Fair Market Value per
share of Common Stock on the first day of the fiscal year in which the Date of
Termination occurs, over (ii) the Target Number of PRSUs for any performance
period that ended on or prior to the Date of Termination.
 

 
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(bb)           A performance level of “Superior” with respect to any Performance
Goal shall have the meaning set forth on Annex C.
 
(cc)           “Target Number of PRSUs” shall, with respect to each of
Performance Period Tranche 1 and Performance Period Tranche 2, mean that certain
number of PRSUs calculated in accordance with the formula set forth on Annex B
for the applicable Performance Period.
 
(dd)           “Tranche 2 Vesting Date” shall mean the Vesting Date set forth in
Annex B for the Performance Period Tranche 2 PRSUs.
 
(ee)           “Vesting Date” shall mean each vesting date shown on the vesting
schedule on Annex B.
 
(ff)           “Voting Stock” shall mean all capital stock of the Company which
by its terms may be voted on all matters submitted to stockholders of the
Company generally.
 

 
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Annex B

 
PERFORMANCE RESTRICTED STOCK UNIT TERMS
 
As set forth in that certain Performance Restricted Stock Unit Award Grant
Notice and Agreement to which this Annex B is attached (the “Agreement”), this
Annex B sets forth certain terms and conditions related to the PRSUs granted
pursuant to this Agreement.  Capitalized terms not defined herein are defined in
this Agreement or in the Definitions Annex attached to this Agreement as Annex
A.
 
Award Date:
August 4, 2011
 
Performance Period Tranche 1:
July 3, 2011 through June 29, 2013 (i.e., the Company’s 2012 through 2013 fiscal
years)
 
Performance Period Tranche 2:
June 30, 2013 through June 27, 2015 (i.e., the Company’s 2014 through 2015
fiscal years)
 
Target Value of Award:
The aggregate target value of the Award is $4,200,000, divided as follows:
 
(a)    $2,100,000 based on performance as measured against specified
pre-established Performance Goals set forth on Annex C for Performance Period
Tranche 1.
(b)    $2,100,000 based on performance as measured against specified
pre-established Performance Goals set forth on Annex C for Performance Period
Tranche 2.
Target Number of PRSUs:
The Target Number of PRSUs shall be determined as follows:
 
(a)    Performance Period Tranche 1:  36,150 PRSUs
(b)   Performance Period Tranche 2: That number of PRSUs equal to the ratio
of (i) $2,100,000, to (ii) the Fair Market Value per share of Common Stock on
the date the Committee approves the performance goals for Performance Period
Tranche 2
 
Fractional PRSUs shall not be granted, and the number of PRSUs determined
pursuant to (b) will be rounded down to the nearest whole number to eliminate
fractional PRSUs.
 
Actual Number of PRSUs:
The actual number of PRSUs which will be eligible to vest pursuant to the Award
may be greater than or less than the Target Number of PRSUs based on the
Company’s achievement of the Performance Goals set forth on Annex C, as
determined as of the last day of each Performance Period (each, a “Measurement
Date”), as follows:
 
With respect to the performance of the Company in each of Performance Period
Tranche 1 and Performance Period Tranche 2, the actual number of PRSUs eligible
to vest, as determined as of the applicable Measurement
 

 
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Date, shall be:
 
(i)    Zero, if the Company performance level for such Performance Period is
less than or equal to Marginal;
(ii)    67% of the Target Number of PRSUs for such Performance Period if the
Company performance level for such Performance Period is Good;
(iii)   100% of the Target Number of PRSUs for such Performance Period if the
Company performance level for such Performance Period is Superior; and
(iv)   133% of the Target Number of PRSUs for such Performance Period if the
Company performance level for such Performance Period is Outstanding.
 
If the Company performance level for a Performance Period is between Marginal
and Good, between Good and Superior, or between Superior and Outstanding, the
number of PRSUs that may become vested with respect to such Performance Period
shall be determined by means of linear interpolation.
 
The PRSUs determined as of each Measurement Date shall vest in accordance with
the Vesting Schedule set forth below for the applicable Performance Period.
 
Vesting Schedule:
(a)    Vesting of PRSUs:
 
Subject to subsection (b), below, the PRSUs determined as of each Measurement
Date shall become vested on the applicable Vesting Dates as follows:
 
The Vesting Dates for the Performance Period Tranche 1 PRSUs shall be June 28,
2014 with respect to the first 50% of Performance Period Tranche 1 PRSUs, and
June 27, 2015 with respect to the second 50% of the Performance Period Tranche 1
PRSUs.
 
The Vesting Date for the Performance Period Tranche 2 PRSUs shall be July 2,
2016.
 
(b)    Termination of Employment Prior to Vesting Date:
 
Notwithstanding the foregoing subsection (a), in the event of the Executive’s
termination of employment prior to the Tranche 2 Vesting Date, any unvested
PRSUs shall be subject to forfeiture in accordance with Section 5 of this
Agreement (and no PRSUs that are forfeited pursuant to Section 5 of this
Agreement shall become vested pursuant to this Annex B).
 
Dividend Equivalents:
(a)     Subject to subsection (b) below, the Executive shall be eligible to
receive Dividend Equivalents (as defined in the Plan) with respect to the Award
(the “Dividend Equivalent PRSUs”).  For purposes of determining the amount of
Dividend Equivalent PRSUs on each dividend record date, an amount representing
dividends payable on the number of shares of Common Stock equal to the number of
PRSUs subject to the Award with respect to  Performance Periods beginning on or
prior to such dividend record date shall be deemed reinvested in Common Stock
and credited as additional PRSUs as of the dividend payment date; provided that,
for purposes of such determination, (i) with respect to any portion of the Award
relating to Performance Periods ending prior to the fiscal year in which the
dividend record date occurs, the Company’s performance will be based on actual
results for such prior Performance Periods, and (ii) with respect to any portion
of the Award relating to Performance Periods which have not ended prior to the
fiscal year in which the dividend record date occurs, the Company’s performance
will be deemed to be Outstanding.   Subject to subsection (b), below, the
Dividend Equivalent PRSUs shall vest on the Vesting Date applicable to the
underlying PRSUs (or, if earlier, the date such underlying PRSUs are distributed
to the Executive pursuant to Section 5 of this Agreement) and shall be
distributed in accordance with the terms of this Agreement.

 
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(b)     All Dividend Equivalent PRSUs (including Dividend Equivalent PRSUs paid
with respect to any prior year’s Dividend Equivalent PRSUs) will be subject to
forfeiture if the underlying PRSUs are forfeited in accordance with the
forfeiture and vesting provisions set forth in Section 5 of this Agreement and
this Annex B.
 
Performance Goals:
The Award is intended to qualify as “performance-based compensation” within the
meaning of Section 162(m) of the Code.
 
The Performance Goals set forth on Annex C shall be established and the level of
achievement of such Performance Goals shall be determined in the following
manner:
 
No later than 90 days following the commencement of each Performance Period, the
Committee shall, in writing, select the Performance Criteria for such
Performance Period and establish the Performance Goals and the Target Number of
PRSUs which may be earned for such Performance Period based on the Performance
Criteria.  Following the completion of each Performance Period, the Committee
shall certify in writing whether and the extent to which the Performance Goals
have been achieved for such Performance Period.
 
Notwithstanding any other provision of this Agreement (or any of its annexes),
the Award shall be subject to any additional limitations set forth in Section
162(m) of the Code or any regulations or rulings thereunder that are
requirements for qualification as “performance-based compensation,” and this
Agreement shall be deemed amended to the extent necessary to conform to such
requirements.

 
 
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Annex C
 
PERFORMANCE GOALS
 
 
I.           Performance Period Tranche 1 PRSUs
 
The Performance Goal for the Performance Period Tranche 1 PRSUs shall equal the
target to be approved by the Human Resources Committee on August 4, 2011 for the
sum of aggregate sales by the Coach N.A. Retail Division (including full price
stores, factory stores and coach.com), during fiscal year 2012 and fiscal 2013.
 
Each of the terms “Good,” “Marginal,” “Outstanding” and “Superior”, with respect
to such Performance Goal for the Performance Period Tranche 1 PRSUs, shall have
the same value as adopted by the Human Resources Committee on August 4, 2011.
 
II.           Performance Period Tranche 2 PRSUs
 
The Performance Goal(s) for the Performance Period Tranche 2 PRSUs shall equal
the performance goals to be adopted by the Human Resources Committee of the
Board under the Company’s 2010 Stock Incentive Plan (together with any successor
plan adopted by the Company that provides for “performance-based compensation”
within the meaning of Section 162(m) of the Code, the “Stock Plan”).
 
Each of the terms “Good,” “Marginal,” “Outstanding” and “Superior”, with respect
to any Performance Goal for Performance Period Tranche 2 PRSUs, shall have the
same value as adopted by the Human Resources Committee on the date such goals
are approved by the Committee.
 
 
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Annex D

 
RESTRICTIVE COVENANTS
 
1.           The Executive shall not, at any time during his employment or
during the 12-month period following the Date of Termination (the “Restricted
Period”) directly or indirectly engage in, have any equity interest in, or
manage or operate any (a) Competitive Business (as defined below), or (b) new
luxury accessories business that competes directly with the existing or planned
product lines of the Company; provided, however, that the Executive shall be
permitted to acquire a passive stock or equity interest in such a business
provided the stock or other equity interest acquired is not more than five
percent (5%) of the outstanding interest in such business.  For purposes of
these Restrictive Covenants, “Competitive Business” shall mean any entity that,
as of the date of the Executive’s termination of employment, the Committee has
designated in its sole discretion as an entity that competes with any of the
businesses of the Company, provided that the Committee may change its
designation of Competitive Businesses at any time that is not less than 90 days
prior to the Executive’s termination of employment upon written notice thereof
to the Executive (and any such change within the 90 day period immediately
preceding the Executive’s termination of employment shall not be effective).
 
2.           During the Restricted Period, the Executive will not, directly or
indirectly recruit or otherwise solicit or induce any employee, director,
consultant, wholesale customer, vendor, supplier, lessor or lessee of the
Company to terminate its employment or arrangement with the Company, otherwise
change its relationship with the Company, or establish any relationship with the
Executive or any of his affiliates for any business purpose.
 
3.           Except as required in the good faith opinion of the Executive in
connection with the performance of the Executive’s duties hereunder or as
specifically set forth in this Section 3, the Executive shall, in perpetuity,
maintain in confidence and shall not directly, indirectly or otherwise, use,
disseminate, disclose or publish, or use for his benefit or the benefit of any
person, firm, corporation or other entity any confidential or proprietary
information or trade secrets of or relating to the Company, including, without
limitation, information with respect to the Company’s operations, processes,
products, inventions, business practices, finances, principals, vendors,
suppliers, customers, potential customers, marketing methods, costs, prices,
contractual relationships, regulatory status, business plans, designs, marketing
or other business strategies, compensation paid to employees or other terms of
employment, or deliver to any person, firm, corporation or other entity any
document, record, notebook, computer program or similar repository of or
containing any such confidential or proprietary information or trade
secrets.  The parties hereby stipulate and agree that as between them the
foregoing matters are important, material and confidential proprietary
information and trade secrets and affect the successful conduct of the
businesses of the Company (and any successor or assignee of the Company).  Upon
termination of the Executive’s employment with the Company for any reason, the
Executive will promptly deliver to the Company all correspondence, drawings,
manuals, letters, notes, notebooks, reports, programs, plans, proposals,
financial documents, or any other documents concerning the Company’s customers,
business plans, designs, marketing or other business strategies, products or
processes, provided that the Executive may retain his rolodex, address book and
similar information and any non-proprietary documents he received as an employee
or director.
 

 
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4.           Notwithstanding Section 3, the Executive may respond to a lawful
and valid subpoena or other legal process or other government or regulatory
inquiry but shall give the Company prompt notice thereof (except to the extent
legally prohibited), and shall, as much in advance of the return date as is
reasonably practicable, make available to the Company and its counsel copies of
any documents sought which are in the Executive’s possession or to which the
Executive otherwise has reasonable access.  In addition, the Executive shall
reasonably cooperate with and assist the Company and its counsel at any time and
in any manner reasonably requested by the Company or its counsel (with due
regard for the Executive’s other commitments if he is not employed by the
Company) in connection with any litigation or other legal process affecting the
Company of which the Executive has knowledge as a result of his employment with
the Company (other than any litigation with respect to his employment
agreement).  In the event of such requested cooperation, the Company shall
reimburse the Executive’s reasonable out of pocket expenses.
 
5.           The Executive shall not disparage the Company, any of its products
or practices, or any of its directors, officers, agents, representatives, or
employees, either orally or in writing, at any time.  The Company (including
without limitation its directors) shall not disparage the Executive, either
orally or in writing, at any time.  Notwithstanding the foregoing, nothing in
this Section 5 shall limit the ability of the Company or the Executive, as
applicable, to provide truthful testimony as required by law or any judicial or
administrative process.
 
6.           The Executive agrees that all strategies, methods, processes,
techniques, marketing plans, merchandising schemes, themes, layouts,
mechanicals, trade secrets, copyrights, trademarks, patents, ideas,
specifications and other material or work product (“Intellectual Property”) that
the Executive creates, develops or assembles in connection with his employment
hereunder shall become the permanent and exclusive property of the Company to be
used in any manner it sees fit, in its sole discretion.  The Executive shall not
communicate to the Company any ideas, concepts, or other intellectual property
of any kind (other than in his capacity as an officer of the Company) which (a)
were earlier communicated to the Executive in confidence by any third party as
proprietary information, or (b) the Executive knows or has reason to know is the
proprietary information of any third party.  Further, the Executive shall adhere
to and comply with the Company’s Global Business Integrity Program Guide.  All
Intellectual Property created or assembled in connection with the Executive’s
employment hereunder shall be the permanent and exclusive property of the
Company.  The Company and the Executive mutually agree that all Intellectual
Property and work product created in connection with the Executive’s employment,
which is subject to copyright, shall be deemed to be “work made for hire,” and
that all rights to copyrights shall be vested in the Company.  If for any reason
the Company cannot be deemed to have commissioned “work made for hire,” and its
rights to copyright are thereby in doubt, then the Executive agrees not to claim
to be the proprietor of the work prepared for the Company, and to irrevocably
assign to the Company, at the Company’s expense, all rights in the copyright of
the work prepared for the Company.
 
7.           As used in these Restrictive Covenants, the term “Company” shall
include the Company and any of its affiliates or direct or indirect
subsidiaries.
 
8.           The Company and the Executive expressly acknowledge and agree that
the agreements and covenants contained in these Restrictive Covenants are
reasonable.  In the event, however, that any agreement or covenant contained in
these Restrictive Covenants shall be determined by any court of competent
jurisdiction to be unenforceable by reason of its extending for too great a
period of time or over too great a geographical area or by reason of its being
too extensive in any other respect, it will be interpreted to extend only over
the maximum period of time for which it may be enforceable, and/or over the
maximum geographical area as to which it may be enforceable and/or to the
maximum extent in all other respects as to which it may be enforceable, all as
determined by such court in such action.
 
 
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