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Exhibit 10.3

Kellogg Company
Long Term Incentive Plan
OPTION TERMS AND CONDITIONS
For Performance Year 2017, Options awarded in 2018

1.
Kellogg Company (the “Company”) awards to you and you accept an option to
purchase the number of shares of the Company’s Common Stock ($0.25 par value)
(the “Common Stock”) at the option price per share on the date of award
described in the Employee Compensation Statement and distributed to you by your
manager (such document, together with the Terms and Conditions, being the
“Option”). This Option will be forfeited if you are terminated, retired, on
long-term disability, on a severance leave of absence or otherwise not an active
employee on the date of grant.

2.
This Option is not a tandem grant nor an Incentive Stock Option under the
provisions of the U.S. Internal Revenue Code and, notwithstanding any other
provision of this Option or the Kellogg Company 2017 Long Term Incentive Plan
(the “Plan”), it must be exercised prior to or on the expiration date ten (10)
years from the Award Date (the “Expiration Date”). This Option vests and becomes
exercisable in equal installments over three (3) years: one-third on the first
anniversary date of the grant, one-third on the second anniversary date of the
grant and the remaining one-third on the third anniversary date of the grant. It
is your responsibility to exercise this Option prior to or on its Expiration
Date, just as is the case with any other employee stock option. The Company has
no obligation to notify or contact you prior to the Expiration Date of this
Option, or any other option.

3.
This Option partially vests if your employment terminates because of death,
Disability (as defined in the Plan) or Retirement (as defined in the Plan).
Vesting in those cases will be pro-rated based on the number of days you were
employed during the applicable vesting period of the award. If your employment
terminates because of death, the legal representative of your estate or your
beneficiary, if so designated, may exercise the vested portion of this Option on
or before the first to occur of the Expiration Date and two days after the first
anniversary of your death. If your employment terminates because of Disability
or Retirement, you may exercise the vested portion of this Option on or before
the first to occur of the Expiration Date and the day after the fifth
anniversary of your termination of employment due to Disability or Retirement.

4.
Except as set forth in Section 6, if the Company terminates your employment for
cause as that term is defined in the Plan, vesting stops as of the date of your
termination of employment and any vested portion of this Option must be
exercised by you on or before such termination date (or the Expiration Date, if
earlier). Any unvested Options or any vested and unexercised Options outstanding
on the date of termination shall be forfeited by you and cancelled by the
Company.

5.
Except as set forth in Section 6, if the Company terminates your employment
without cause or if you voluntarily terminate employment, vesting stops as of
your date of termination of employment and any vested portion of this Option
must be exercised by you on or before the first to occur of the Expiration Date
and the date that is three months and one day following the date of your
termination of employment.

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Any unvested Options outstanding on the date of termination shall be forfeited
by you and cancelled by the Company.
6.
In the event of a Change of Control, as defined in the Plan, this Option becomes
fully exercisable and vested as of the date of such Change of Control if the
award has not been assumed or replaced by a Substitute Award, as defined below.

An award will qualify as a Substitute Award (“Substitute Award”) if it is
assumed by any successor corporation, affiliate thereof, person or other entity,
or replaced with awards that, solely in the discretionary judgment of the
Compensation and Talent Management Committee of the Board of Directors of the
Company (the “Committee”), preserves the existing value of the outstanding
Option at the time of the Change in Control and provide vesting and other terms
and conditions, as applicable, that are at least as favorable to Participants as
vesting and other terms and conditions applicable to the Option (including the
terms and conditions that would apply in the event of a subsequent Change in
Control).
If and to the extent this Option is assumed by the successor corporation (or
affiliate, person or other entity thereto) or is replaced with a Substitute
Award, then all such Substitute Awards thereof shall remain outstanding and be
governed by their respective terms and the provisions of the applicable plan.
If this Option is assumed or replaced with a Substitute Award and your
employment with the Company is thereafter terminated by (i) the Company or
successor, as the case may be, for any reason other than cause; or (ii) you are
eligible to participate in the Kellogg Company Change of Control Severance
Policy for Key Executives, for Good Reason (as defined in that Policy), in each
case, within the two-year period commencing on the date of the Change in
Control, then all Substitute Awards for you will fully vest immediately as of
the date of your termination and will be fully exercisable subject to the terms
and conditions of that award; provided, however, that Options that become
exercisable in accordance with this Section shall remain exercisable until the
earlier of (x) expiration of the original term or (y) the second anniversary of
the date of termination.
7.
As a condition for receipt of this Option, and in consideration of the
compensation and benefits provided pursuant to this Option, the sufficiency of
which is hereby acknowledged, acceptance of this Option is agreement by you that
during your active employment and thereafter for a period of two years, you
shall not, without the prior written consent of the Chief Legal Officer,
directly or indirectly employ, or solicit the employment of (whether as a
participant, officer, director, agent, consultant or independent contractor) any
person who is or was an officer, director, representative, agent or participant
of the Company, including any of its subsidiaries, at any time during the two
year period prior to your last day of employment.

8.
As a condition for receipt of this Option, and in consideration of the
compensation and benefits provided pursuant to this Option, the sufficiency of
which is hereby acknowledged, acceptance of this Option is agreement by you that
during the term of your active employment and thereafter, you will not engage in
any form of conduct or make any statements or representations that disparage,
portray in a negative light, or otherwise impair the reputation, goodwill or
commercial interests of the Company, including any of its subsidiaries, or its
past, present and future subsidiaries, divisions, affiliates, successors,
officers, directors, attorneys, agents and participants.

9.
If the exercise of this Option within the time periods set forth herein is
prevented by the provisions of Section 16.6 of the Plan, the Option shall remain
exercisable until thirty (30) days after the date such exercise first would no
longer be prevented by such provisions, but in any event no later than the
Expiration Date.

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This Option may be exercised, in whole or in part during the term, by contacting
Merrill Lynch at 1- 866-866-4050 or 1-609-818-8669 (outside of the U.S., Canada,
or Puerto Rico), or the Merrill Lynch Grand Rapids Office at 1-877-884-4371 or
1-616-774-4252 (outside of the U.S., Canada, or Puerto Rico). You will have
until the market close on the Expiration Date to exercise your stock options. If
your Expiration Date falls on a weekend or a New York Stock Exchange holiday,
you must exercise by the market close on the trading day prior to your
Expiration Date. This Option may be exercised by paying the exercise price in
cash or surrendering (or attesting to) shares of Common Stock duly owned by you
as provided in the Plan, based on the Fair Market Value (as provided in the
Plan) or via a buy/sell exercise with Merrill Lynch.
10.
The Company shall have the right to deduct or otherwise require any payment by
you of any Federal, state, local or foreign taxes required by law to be
withheld. The Company has the right to deduct or require this payment prior to,
and as a condition precedent to, issuing or delivering any shares of Common
Stock, to you pursuant to this Option. Subject to any terms and conditions which
the Committee (as defined in the Plan) may impose, the required withholding
obligation may be satisfied by reducing the number of shares of Common Stock
otherwise deliverable pursuant to this Option. You acknowledge that (i) the
ultimate liability for any and all taxes is and remains your responsibility,
(ii) the Company makes no representations or undertaking regarding the amount or
timing of any taxes, (iii) the Company does not commit to structure the terms of
this Option or any aspect of the transfer of the shares to reduce or eliminate
your liability for taxes, and (iv) in no event shall the Company be liable for
any tax or other costs to you that may arise under Section 409A of the Internal
Revenue Code of 1986 (the “Code”).

11. You will not receive any accelerated ownership feature or “reload” options
when this Option is exercised or any tax withholding is paid using shares of
Common Stock or otherwise.
12.
This Option shall be construed according to the laws of the State of Delaware
(regardless of the law that might otherwise govern under applicable Delaware
principles of conflict laws) to the extent not superseded by Federal U.S. law.

13.
If you exercise any portion of this Option and voluntarily leave employment of
the Company or any of its subsidiaries within one (1) year of such exercise to
work for a direct competitor of the Company or any of its subsidiaries, or you
directly or indirectly solicit, hire, or otherwise encourage any present,
former, or future employee of the Company or any of its subsidiaries to leave
the Company or any of its subsidiaries, within one (1) year of such exercise,
then the gain on exercise represented by the mean market price of the Common
Stock on the date of exercise over the exercise price, multiplied by the number
of shares purchased, less any tax withholding or tax obligations, without regard
to any subsequent market price decrease or increase, shall be immediately due
and payable by you without notice, to the Company.

14.
If at any time (including after a notice of exercise has been delivered), the
Committee, including any person authorized pursuant to Section 3.2 of the Plan
(any such person, an “Authorized Officer”):

(a)
reasonably believes that you have engaged in “Detrimental Conduct” (as defined
below), then the Committee or an Authorized Officer may suspend your right to
exercise this Option pending a determination of whether you have engaged in
Detrimental Conduct;

(b)
determines that you have engaged in “Detrimental Conduct” (as defined below),
then this Option and all rights thereunder shall terminate immediately without
notice effective the date on which you engage in such Detrimental Conduct,
unless terminated sooner by operation of another term or condition of this
Option or the Plan; and/or

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(c)
determines you have engaged in “Detrimental Conduct” (as defined below), then
you may be required to repay to the Company, in cash and upon demand, the Option
Proceeds (as defined below) resulting from the sale or other disposition
(including to the Company) of shares of Common Stock issued or issuable upon
exercise of this Option if the sale or disposition was effected after the
Detrimental Conduct occurred.

The term “Option Proceeds” means, with respect to any sale or other disposition
(including to the Company) of shares of Common Stock issued or issuable upon
exercise of this Option, an amount equal to the number of shares of Common Stock
sold or disposed of multiplied by the difference between the market value per
share of Common Stock at the time of such sale or disposition and the exercise
price.
The return of Option Proceeds under paragraph (c) is in addition to and separate
from any other relief available to the Company due to your Detrimental Conduct.
“Detrimental Conduct” means conduct that is contrary or harmful to the interest
of the Company or any of its subsidiaries, including, but not limited to, (i)
conduct relating to your employment for which either criminal or civil penalties
against you may be sought, (ii) breaching your fiduciary duty or deliberately
disregarding any of the Company’s (or any of its subsidiaries’) policies or code
of conduct, (iii) violating the Company’s insider trading policy or the
commission of an act or omission which causes you or the Company to be in
violation of federal or state securities laws, rules or regulations, and/or the
rules of any exchange or association of which the Company is a member, including
statutory disqualification, (iv) disclosing or misusing any confidential
information or material concerning the Company or any of its subsidiaries, (v)
participating in a hostile takeover attempt of the Company, (vi) engaging in an
act of fraud or intentional misconduct during your employment that causes the
Company to restate all or a portion of the Company’s financial statements, or
(vii) conduct resulting in a financial loss to the Company or any of its
subsidiaries even though the Company is not required to or does not actually
restate all or any portion of its financial statements.
If you are an executive officer for purposes of Section 16 of the Exchange Act,
any determination of whether you have engaged in an act of fraud or intentional
misconduct during your employment that causes the Company to restate all or a
portion of the Company’s financial statements shall be made by the Committee and
shall be subject to the review and approval of the Board of Directors.
If at any time the Company determines that you have breached the
non-solicitation or non-disparagement provisions of this Option, you will be
obligated, to the maximum extent permitted by law, to reimburse the Company for
all amounts paid to you pursuant to this Option. By accepting this Award, you
also agree and acknowledge that if you breach the non-solicitation or
non-disparagement provisions of this Option, because it would be impractical and
excessively difficult to determine the actual damages to the Company as a result
of such breach, any remedies at law (such as a right to monetary damages) would
be inadequate. You therefore agree that, if you breach the non-solicitation or
non-disparagement provisions of this Option, the Company shall have the right
(in addition to, and not in lieu of, any other right or remedy available to it)
to a temporary and permanent injunctive relief from a court of competent
jurisdiction, without posting any bond or other security and without proof of
actual damage.
The rights contained in this section shall be in addition to, and shall not
limit, any other rights or remedies that the Company may have under law or in
equity, including, without limitation, (i) any right that the Company may have
under any other Company recoupment policy or other agreement or arrangement with
a Participant, or (ii) any right or obligation that the Company may have
regarding the clawback of “incentive-based compensation” under Section 10D of
the Securities Exchange Act of 1934, as amended

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(as determined by the applicable rules and regulations promulgated thereunder
from time to time by the U.S. Securities and Exchange Commission).
15. Any amounts the Company or any subsidiary owes you from time to time
(including amounts owed to you as wages or other compensation, fringe benefits,
or vacation pay, as well as, any other amounts owed to you by the Company or any
subsidiary) may be offset, to the extent of the amounts you owe the Company
under paragraphs 13 and 14 above, provided that amounts owed to you which
constitute “non-qualified deferred compensation” under Code Section 409A shall
only be offset to the extent allowed under Code Section 409A. Whether or not the
Company elects to make any set-off for the full amount owed, calculated as set
forth above, you agree to pay immediately the unpaid balance to the Company. You
may be released from obligations under this paragraph only if the Committee (or
its duly appointed agent) determines in its sole discretion that such action is
in the best interests of the Company.
16. This Option shall be personal to you and not be assignable or transferable
by you except as otherwise specifically provided in this document or the Plan.
17. The Plan is hereby incorporated by reference. Capitalized terms not defined
herein shall have the meaning given such term in the Plan. In the event of any
conflict between the Plan and this Option, the provisions of the Plan shall
control and this Option shall be deemed modified accordingly.
18.
The Plan and this Option shall be administered and interpreted by the Committee,
as provided in the Plan. Any decision, interpretation or other action made or
taken in good faith by the Committee, arising out of or in connection with the
Plan shall be final, binding and conclusive on the Company and all employees and
their respective heirs, executors, administrators, successors and assigns.
Determinations by the Committee, including without limitation determinations of
employee eligibility, the form, amount and timing of awards, the terms and
provisions of awards, and the agreements evidencing awards, need not be uniform
and may be made selectively among eligible employees who receive or are eligible
to receive awards, hereunder, whether or not such eligible employees are
similarly situated. The Committee may amend this Option to the extent provided
in the Plan or this Option.

19.
You agree and understand that applicable securities laws and stock option
exchange rules may restrict your right to exercise this Option or to dispose of
any shares, which you may acquire upon any such exercise and may govern the
manner in which such shares must be sold. You acknowledge access to a copy of
the Plan and the prospectus (including all supplements and amendments thereto)
most recently issued by the Company under the Securities Act of 1933, as amended
relating to the Plan. The prospectus consists of a Statement of General
Information and a Statement of Availability of Information. You also acknowledge
that you have no right to receive any future option grants.

20.
This document does not confer on you any right to continue in the employ of the
Company or any subsidiary, nor does it interfere with the Company’s or any
subsidiary’s right to terminate your employment or alter other duties at any
time. This Option will not be deemed to be compensation for purposes of
computing benefits under any retirement plan of the Company or any of its
subsidiaries or affiliates, nor will it affect benefits under any other benefit
plan, including any benefit plan under which the availability or amount of
benefits is related to compensation. The grant of this Option is voluntary and
occasional and does not create any contractual or other right to receive future
grants of options. All decisions with respect to future option grants, if any,
will be at the sole discretion of the Company.

21.
The Committee shall have the ability to substitute, without receiving your
permission, Stock Appreciation Rights to be paid only in shares of Common Stock
for any or all outstanding Options on a one-for-one basis; so long as the term
of the substituted Stock Appreciation Rights is the same as the term of the

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Options and the exercise price of the Stock Appreciation Rights is the same as
the exercise price of the Options, provided that such substitution shall not be
allowed to the extent any such substitution constitutes a “modification” of this
Option for purposes of Code Section 409A and Treasury Regulation
1.409A-1(b)(5)(v).
22.
For employees who are Senior Vice Presidents of Kellogg Company or an equivalent
or higher level, upon the approval by the Company’s Legal and Compliance
Department, you can transfer this Option to (a) members of your immediate family
(spouse, children, stepchildren, grandchildren); (b) a trust of the benefit of
such family members; (c) a partnership whose only partners are such family
members; and (d) pursuant to decrees of domestic relations orders from tribunals
or agencies of competent jurisdiction authorized by laws in the state to provide
such orders. The Company shall not be obligated to provide any family member
notices regarding this Option, including, but not limited to, early termination
of this Option due to termination of the transferor’s employment. Consideration
cannot be paid for the transfer of this Option. All terms and conditions
applicable to this Option prior to its transfer shall remain in place.
Subsequent transfers by the transferee are not permitted except by the laws of
descent and distribution, and by will.

23.
By entering into and accepting receipt of this Option, you (i) authorize the
Company and any agent of the Company administering the Plan or providing Plan
recordkeeping services to disclose to the Company or any of its subsidiaries
such information and data as the Company or any such subsidiary shall request in
order to facilitate the grant of options and the administration of the Plan;
(ii) waive any data privacy rights you may have with respect to such
information; and (iii) authorize the Company to store and transmit such
information in electronic form.

24.
The provisions of this Option are severable and if any one or more provisions
may be determined to be illegal or otherwise unenforceable, in whole or in part,
the remaining provisions, and any partially unenforceable provision to the
extent enforceable in any jurisdiction, shall nevertheless be binding and
enforceable.

These terms and conditions are subject to the provisions of the Kellogg Company
2017 Long Term Incentive Plan document and any additional terms and conditions
as determined by the Committee.
Date: January 2018