Exhibit 10.1

THIS NOTE HAS NOT BEEN REGISTERED UNDER THE U.S. SECURITIES ACT OF 1933, AS
AMENDED (THE “SECURITIES ACT”), OR THE SECURITIES LAWS OF ANY STATE OR OTHER
JURISDICTION OF THE UNITED STATES AND MAY NOT BE SOLD OR OTHERWISE DISPOSED OF
EXCEPT PURSUANT TO AN EFFECTIVE REGISTRATION STATEMENT UNDER SUCH ACT AND
APPLICABLE STATE SECURITIES LAWS OR PURSUANT TO AN APPLICABLE EXEMPTION FROM THE
REGISTRATION REQUIREMENTS OF SUCH ACT AND SUCH LAWS
 
BERMAN CENTER, INC.
 
AMENDMENT NO. 3 TO SECURED CONVERTIBLE PROMISSORY NOTE

This Amendment No. 3 (this “Amendment”), dated August 16, 2007, amends that
certain Secured Convertible Promissory Note pursuant to which Berman Center,
Inc. (the “Company”) borrowed from Hunter Fund LTD (the “Holder”) the aggregate
principal amount of $225,000 dated as of March 7, 2007 (the “Note”). All
capitalized terms used herein and not defined shall have the meanings given to
them in the Note.

RECITALS:

WHEREAS, the Company entered into the Note issued to the Holder pursuant to
which the Company borrowed from the Holder and promised to pay the Holder the
principal sum of Two Hundred Twenty-Five Thousand Dollars ($225,000.00), with
interest at the rate of fifteen percent (15%) per annum;
 
WHEREAS, the Company entered into Amendment No. 1 to the Note dated May 24, 2007
issued to the Holder pursuant to which the Company borrowed from the Holder and
promised to pay the Holder the principal sum of Sixty Thousand Dollars
($60,000.00), with interest at the rate of fifteen percent (15%) per annum;
 
WHEREAS, the Company entered into Amendment No. 2 to the Note dated July 9, 2007
issued to the Holder pursuant to which the Company borrowed from the Holder and
promised to pay the Holder the principal sum of Twenty-Five Thousand Dollars
($25,000.00), with interest at the rate of fifteen percent (15%) per annum; and
 
WHEREAS, Section 16 of the Note states that the Note may be modified or amended
by an agreement in writing signed by the parties;
 
WHEREAS, the Holder wishes to loan to the Company, and the Company wishes to
borrow, an additional Three Hundred Thousand Dollars ($300,000.00) (“Additional
Loan Amount”) under the same terms and conditions of the Note for payment of the
Company’s payroll.
 
 
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NOW THEREFORE, for good and valuable consideration, the receipt and sufficiency
of which are hereby acknowledged, the parties hereto agree as follows:
 
1.  The Company promises to pay to the Holder the principal sum of the
Additional Loan Amount with interest from the date hereof at the rate of fifteen
percent (15%) per annum on the unpaid balance hereof until paid.

2.  The Company promises to pay, within five business days after the end of each
calendar month, the Additional Loan Amount and the amounts due under the Note
and each of the Amendments to the Note from one hundred percent (100%) of the
funds available from the Company’s monthly net profits for such calendar month.
The term net profits shall mean the net profits of the Company and its
affiliated entities after taxes, as shown on the Company’s internal monthly
financial statements (the “Net Profits”). Net Profits of the Company shall be
calculated by the Company’s Chief Financial Officer in accordance with US GAAP
accounting as used by the Company to prepare its financial statements for its
periodic reports filed with the Securities and Exchange Commission. The first
payment that may be due under this provision shall be for the calendar month of
September 2007. The Company agrees to keep accurate books and records in
connection with the calculation of Net Profits, including sales figures, the
computation of net sales, the accumulation of all related costs and expenses,
and payments made to Holder hereunder. During any time that the Company owes
money to the Holder and for one (1) year thereafter, the Company shall permit
Holder and/or its authorized representatives to inspect (and make copies) and
conduct an examination during the Company’s business hours of all or any such
books and records pertaining to the calculation of Net Profits relating to this
Amendment. The Company shall also provide copies of relevant documents and
calculations to the Holder upon request. In the event that Holder believes that
such examination shows an understatement of the net profits, the parties shall
work in good faith to resolve any such dispute.

3.  The Company promises to not effect any significant increases in operating
costs without the consent of the Holder. In the event that operating costs
decrease, the Company promises to alert the Holder of the change in operating
costs. A copy of the Company’s average monthly operating costs is attached
hereto as Exhibit A, which is the average operating costs for the Company for
the six months of 2007.

4.  The Company and Holder agree that the Additional Loan Amount shall be
subject to the same terms and conditions of the Note and all Amendments to the
Note, copies of which are attached hereto as Exhibit B, including, but not
limited to, the Due Date, Default Rate, Conversion, registration rights, the
first priority security interest in all assets of the Subsidiary,
indemnification rights, and all other terms and conditions of the Note; provided
that, however, the Company, pursuant to the last sentence of Section 11 to the
Note, shall only be obligated to (i) make a one-time payment of an aggregate fee
amount equal to $30,000.00 to the placement agent, Hunter World Markets, Inc.,
(ii) issue an aggregate of 1,066,667 shares of the Company’s common stock to
Hunter World Markets, Inc. and/or its designees in connection with the execution
of this Amendment, and (iii) pay reasonable legal fees incurred by the Holder in
connection with the processing of this Amendment.

 
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5.  The Company shall use reasonable best efforts to cause the registration
statement filed with the Securities and Exchange Commission (“SEC”) on Form SB-2
on June 19, 2007 (the “Initial Registration Statement”) to be declared effective
by the SEC within 45 days of the effective date of this Amendment (the
“Effective Date”). Subject to the conditions and limitations hereof, the
Company’s failure to satisfy the obligations specified in the immediately
preceding sentence shall require the Company to issue, as liquidated damages,
shares (the “Additional Shares”) to the Holder equal to a total of 0.0333% of
the shares listed in the Initial Registration Statement (the “Shares”) for each
business day that the Initial Registration Statement has not been declared
effective by the SEC (and until the Initial Registration Statement is declared
effective by the SEC); provided however that no penalty shall be payable if the
primary and direct cause of such failure to satisfy said obligations is as
result of comments from the SEC regarding the ability of the Company to utilize
and rely upon Rule 415 of the Securities Act of 1933, as amended, or the SEC’s
refusal to permit the registration of securities issued after the filing of the
Initial Registration Statement. For the avoidance of doubt, any right to receive
such Additional Shares shall be Holder’s sole and exclusive remedy for the
failure of the Company to satisfy the obligations under this Section 5. In the
event the SEC does not permit the Company to register all of the Shares, the
Company shall use its best efforts to register the securities, subject to the
foregoing sentence, that were not registered in the Initial Registration
Statement as promptly as possible and in a manner permitted by the SEC.

6.  The Company shall use reasonable best efforts to prepare and file a
registration statement (the “Subsequent Registration Statement”) on Form SB-2 or
other appropriate registration document under the Securities Act of 1933, as
amended (the “Act”) for resale of the securities issued or issuable to the
Holder in connection with the Amendment No. 2 to the Note dated July 9, 2007 and
this Amendment No. 3 to the Note (the “Amendment Shares”) and shall use its
reasonable best efforts to maintain the Subsequent Registration Statement
effective for a period of twenty-four (24) months at the Company’s expense (the
“Effectiveness Period”). The Company shall file such Subsequent Registration
Statement no later than 10 days after the Effective Date, as defined in Section
4. The Company shall use reasonable best efforts to cause such Registration
Statement to become effective within 45 days after the Required Filing Date or
the actual filing date, whichever is earlier, or 60 days after the Required
Filing Date or the actual filing date, whichever is earlier, if the Registration
Statement is subject to a full review by the SEC (the “Required Effectiveness
Date”). Subject to the conditions and limitations hereof, the Company’s failure
to satisfy the obligations specified in the immediately preceding sentence shall
require the Company to issue, as liquidated damages, shares (the “Amendment
Additional Shares”) to the Holder equal to a total of 0.0333% of the shares
listed in the Subsequent Registration Statement for each business day that the
Subsequent Registration Statement has not been declared effective by the SEC
(and until the Subsequent Registration Statement is declared effective by the
SEC); provided however that no penalty shall be payable if the primary and
direct cause of such failure to satisfy said obligations is as result of
comments from the SEC regarding the ability of the Company to utilize and rely
upon Rule 415 of the Securities Act of 1933, as amended, or the SEC’s refusal to
permit the registration of securities issued after the filing of the Subsequent
Registration Statement. For the avoidance of doubt, any right to receive such
Amendment Additional Shares shall be Holder’s sole and exclusive remedy for the
failure of the Company to satisfy the obligations under this Section 6. In the
event the SEC does not permit the Company to register all of the Amendment
Shares, the Company shall use its best efforts to register the securities,
subject to the foregoing sentence, that were not registered in the Subsequent
Registration Statement as promptly as possible and in a manner permitted by the
SEC.

 
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7.  Holder shall have the rights of a secured party under the Uniform Commercial
Code for the Additional Loan Amount, and to effect the foregoing, each of the
Company and the Subsidiary agrees to execute promptly such additional security
documentation as Holder may request and hereby authorizes Holder to file
financing and other statements as Holder deems advisable to perfect the first
priority security interest granted herein.

8.  The Company and Holder make the same representations and warranties as
contained in the Note as of the date of this Amendment No. 3.

9.  Except as amended herein, the Note shall remain in full force and effect.

10.  This Amendment may be executed in any number of facsimile counterparts,
each of which shall be an original, but which together constitute one and the
same instrument. This Amendment may be executed and delivered by facsimile.

[SIGNATURE PAGE TO FOLLOW]

 
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IN WITNESS WHEREOF, the Company and Holder have executed this Amendment No. 3 to
the Secured Convertible Promissory Note as of the date first written above.
 
 
BERMAN CENTER, INC.,
 
 
 
 
 
/s/ Laura A.C. Berman
 
 
By:
Laura A.C. Berman, LCSW, Ph.D.
 
 
Its:
Chief Executive Officer and President 
 
 
Address:   211 East Ontario, Suite 800
Chicago, Illinois 60611
 

 
 

 
BERMAN HEALTH & MEDIA, INC.,
 
 
 
 
 
/s/ Laura A.C. Berman
 
 
By:
Laura A.C. Berman, LCSW, Ph.D.
 
 
Its:
Chief Executive Officer and President 
 
 
Address:   211 East Ontario, Suite 800
Chicago, Illinois 60611
 

 
 

 
HUNTER FUND LTD.,
 
 
 
 
 
/s/ Todd Ficeto
 
 
By:
Todd Ficeto
 
 
Its:
President 
 
 
Address:   Hunter Fund Ltd.
9300 Wilshire Blvd.  
Penthouse Suite 
Beverly Hills, CA 90212 
 

 
 
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EXHIBIT A

BERMAN CENTER, INC.’S OPERATING COSTS
 
 
 

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EXHIBIT B

BERMAN CENTER, INC. SECURED CONVERTIBLE PROMISSORY NOTE DATED MARCH 7, 2007 FOR
$225,000.00 AND ALL AMENDMENTS