EXHIBIT 10.5

October __, 2011

National Securities Corporation

120 Broadway, Suite 2740

New York, NY 10271

Re:

Lock-Up Agreement (this “Agreement”)

Dear Sirs:

As Seen on TV, Inc., a Florida corporation (the “Company”), has entered into a
placement agency agreement with National Securities Corporation (the “Placement
Agent”) to conduct a private placement of between $4,000,000 and $9,000,000 (not
including the over-allotment option) of units consisting of shares of the
Company’s common stock (“Common Stock”) and warrants to purchase Common Stock
(the “Financing Transaction”).  

You are a holder (a “Holder”) of shares of Common Stock (and, if applicable,
stock options or warrants to purchase Common Stock).

It is essential to the success of the Financing Transaction that the Company and
the Placement Agent can give comfort to potential investors that the “after
market” for the Common Stock will not be disrupted by a very substantial block
of shares being sold in an inappropriate fashion.  

By signing and returning this Agreement in the manner indicated below, the
undersigned hereby agrees that, without the prior written consent of the
Placement Agent, it will not, during the period commencing on the date of the
initial closing of the Financing Transaction and ending 270 days after the date
of the final closing of the Financing Transaction (the “Initial Lock-Up
Period”), (1) offer, pledge, sell, contract to sell, sell any option or contract
to purchase, purchase any option or contract to sell, grant any option, right or
warrant to purchase, lend, or otherwise transfer or dispose of, directly or
indirectly, any shares of Common Stock or any securities convertible into or
exercisable or exchangeable for Common Stock, or (2) enter into any swap, option
(including, without limitation, put or call options), short sale, future,
forward or other arrangement that transfers to another, in whole or in part, any
of the economic consequences of ownership of the Common Stock or any securities
of the Company which are substantially similar to the Common Stock, whether any
such transaction described in clause (1) or (2) above is to be settled by
delivery of Common Stock or such other securities, in cash or otherwise.  

For the six months following the Initial Lock-Up Period (to the extent you have
exercised your stock options or warrants to purchase Common Stock, if
applicable), the undersigned may sell shares of Common Stock, but only up to a
maximum of 5,000 shares per month during such six month period.

Notwithstanding the foregoing sale restrictions above, (1) you may sell your
shares of Common Stock prior to the termination of this Agreement as part of a
registered underwritten secondary public offering conducted by the Company,
subject, however, to the sole determination of the lead underwriter of such
public offering; and (2) you may transfer shares of Common Stock or any security
convertible into Common Stock as a bona fide gift, by will or intestacy or to a
family member or trust for the benefit of a family member; provided that in the
case of any transfer or distribution pursuant to clause (2), each donee or
distributee shall sign and deliver to the Placement Agent a lock-up letter
substantially in the form of this letter.

--------------------------------------------------------------------------------

By signing and returning this Agreement, you further (i) represent and consent
that you have full power and authority to enter into this Agreement and that,
upon request, you will execute any additional documents necessary or desirable
in connection with this Agreement and its enforcement; and (ii) understand that
this Agreement is irrevocable by you, all authority herein conferred by you or
agreed to be conferred by you shall survive your death or incapacity, and any of
your obligations hereunder shall be binding on you and your heirs, personal
representatives, successors and assigns.

In order to enable the aforesaid covenant to be enforced, you hereby consent to
the placing of a legend and/or stop-transfer order with the transfer agent of
the Common Stock with respect to any of the shares registered in your name or
beneficially owned by you.

Whether the Financing Transaction actually occurs depends on a number of
factors.  Notwithstanding the foregoing, this Agreement will not be effective
until the date of the initial closing of the Financing Transaction.  If and at
such time it is effective, this Agreement shall supersede any previously
executed Lock-Up Agreement, by and between the Company and the undersigned, and
such previous Lock-Up Agreement shall be terminated and of no further force or
effect.

Accordingly, to evidence your agreement to the terms hereof, please date, sign
and return this Agreement to the Company by courier, Federal Express, fax or
e-mail no later than the close of business on October 26, 2011.  If you return
your signed Agreement to the Company by fax or e-mail, please promptly mail
thereafter the executed copy of this Agreement to the Company.

Acknowledged and Agreed
this ___ day of ___________, 2011:

 

By:

 

 

Name:

 

 

Entity (if any):

 

 

Title (if Shares held by Entity):

RETURN TO THE COMPANY BY FAX: AT (727) 330-7843

OR E-MAIL AT:  aswaim@tvgoodsinc.com

-AND-

BY FEDERAL EXPRESS OR OVERNIGHT COURIER TO:

As Seen on TV, Inc.

14044 Icot Boulevard
Clearwater, Florida 33760
Attention:  Mr. Steven Rogai, CEO

2