AMENDED AND RESTATED EMPLOYMENT AGREEMENT
 

This Amended and Restated Employment Agreement (“Agreement”) is made and entered
into this 11th day of April, 2008 (the “Effective Date”) by and between
David Gordon (the “Executive”) and Coffee Holding Co., Inc., a Nevada
corporation (the “Company”).
 
BACKGROUND
 
Whereas the Executive has and is expected to continue to make a major
contribution to the growth, profitability and financial strength of the Company;
and
 
Whereas the Company desires to retain the services of the Executive, and the
Executive desires to be retained by the Company, on the terms and conditions set
forth below.
 
Now, Therefore, intending to be legally bound, and in consideration of the
premises and the mutual promises set forth in this Agreement and for other good
and valuable consideration, the receipt and sufficiency of which are hereby
acknowledged, the Company and Executive agree as follows:
 
ARTICLE I
 
DEFINITIONS
 
Section 1.1 Definitions. The following terms, when used in this Agreement, shall
have the following meanings, unless the context clearly requires otherwise (such
definitions to be equally applicable to both the singular and plural of the
defined terms):
 
(a) “Affiliate” means, (a) with respect to the Executive, any other Person
directly or indirectly Controlling, Controlled by, or under common Control with
the Executive and (b) with respect to the Company, (i) any Person which directly
or indirectly beneficially owns (within the meaning of Rule 13d-3 promulgated
under the Securities Exchange Act of 1934, as amended) securities or other
equity interests possessing more than 50% of the aggregate voting power in the
election of directors (or similar governing body) represented by all outstanding
securities of the Company or (ii) any Person with respect to which the Company
beneficially owns (within the meaning of Rule 13d promulgated under the
Securities Exchange Act of 1934, as amended) securities or other equity
interests possessing more than 50% of the aggregate voting power in the election
of directors (or similar governing body) represented by, or more than 50% of the
aggregate value of, all outstanding securities or other equity interests of such
Person.
 
(b) “Base Salary” shall have the meaning set forth in Section 3.1.
 
(c) “Board” means the Board of Directors of the Company.
 
(d) “Cause” means an omission, act or action or series of omissions, acts or
actions of the Executive which, in the determination of the Board, cause(s),
constitute(s) or result(s) in:
 

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(i) the Executive’s material dishonesty including, without limitation, theft,
fraud, embezzlement, financial misrepresentation or other similar behavior or
action in his dealings with or with respect to the Company or any Affiliate
thereof or entity with which the Company or any Affiliate thereof, shall be
engaged in or be attempting to engage in commerce;
 
(ii) the conviction of the Executive for, or the Executive’s entry of a plea of
guilty or nolo contendere to, the commission of a felony;
 
(iii) the willful refusal of the Executive to follow the lawful directives of
the Board with respect to his duties hereunder, which directives shall be
consistent with his duties and position as President of the Company, as set
forth in this Agreement, and which refusal is not cured by the Executive within
thirty (30) calendar days after written notice from the Board of the Company to
the Executive setting forth with reasonable specificity the nature thereof; or
 
(iv) the material breach of any material provision of this Agreement which is
not cured by the Executive within thirty (30) calendar days after written notice
from the Board to the Executive setting forth with reasonable specificity the
nature of such breach, unless the breach is of such nature that it cannot be
cured within such thirty (30) day period, in which case such period will be
extended by a reasonable amount of time if, and only if (a) such breach is
curable and (b) during such thirty (30) day period the Executive commences good
faith efforts which can reasonably be expected to cure such breach as promptly
as is reasonably practicable.
 
(e) “Change in Control” shall mean any one of the following:
 
(i) the acquisition by any person or entity, excluding, for this purpose, the
Company, Sterling Gordon, Rachelle Gordon and Andrew Gordon, and any parent,
parent-in-law, spouse, child, sibling, brother-in-law, sister-in-law,
daughter-in-law and/or son-in-law of any of them (each a “Group Member”) and any
employee benefit plan of the Company, of Beneficial Ownership of 50% or more of
the combined voting power of the then outstanding securities entitled to vote
generally in the election of directors (“Voting Securities”), of the Company;
and
 
(ii) the approval by the stockholder or stockholders of any of the Company of
(a) a reorganization, merger, consolidation or other business combination (other
than any reorganization, merger, consolidation or other business combination
with an Affiliate of the entity to be reorganized, merged, consolidated or
otherwise combined) of the Company with respect to which the stockholder or
stockholders of such entity immediately prior to consummation of such
reorganization, merger, consolidation or other business combination do not,
immediately thereafter, own more than 50% of the combined voting power of the
outstanding Voting Securities of the surviving corporation, or (b) the sale, to
a person or entity other than a Group Member, of all or substantially all of the
assets of the Company.
 
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For purposes of this Section 1.1(e):
 
“Affiliate” means a person or entity that directly, or indirectly through one or
more intermediaries, controls or is controlled by, or is under common control
with, the person or entity specified.
 
“Beneficial Ownership” shall be determined within the meaning of Rule 13d-3
promulgated under the Exchange Act.
 
“Person” shall include persons as that term is understood under Sections
13(d)(3) and 14(d)(2) of the Exchange Act.
 
“Voting Securities” shall be deemed to include all outstanding securities of a
corporation that are then exchangeable or convertible into securities of that
corporation entitled to vote generally in the election of directors, as if same
shall have been exchanged or converted into such voting securities.
 
(f) “Confidential Information” means:
 
(i) proprietary information, trade secrets and know-how of the Company and its
Affiliates;
 
(ii) confidential information relating to the business, operations, systems,
networks, services, data bases, customer lists, pricing policies, business
plans, marketing plans, product development plans, strategies, inventions and
research of the Company or its Affiliates; and
 
(iii) confidential information relating to the financial affairs and results of
operations and forecasts or projections of the Company or its Affiliates;
 
provided that information shall not constitute Confidential Information if such
information: (i) is generally known by Persons other than the Company or its
Affiliates or Persons employed by, in control of or otherwise affiliated with
the Company or its Affiliates, (ii) is known by Persons other than the Company
or its Affiliates or Persons employed by, in control of or otherwise affiliated
with the Company or its Affiliates by reason of the action of such Person or
Persons other than the Executive or any Person acting at the Executive’s
direction or with the Executive’s consent, (iii) was known by the Executive, by
lawful means, prior to the date of the Executive’s employment with the Company
or (iv) is compelled to be disclosed by law, regulation or legal process.
 
(g) “Control” (including the terms “Controlled by” and “under common Control
with”) means the possession, directly or indirectly or as a trustee or executor,
of the power to direct or cause the direction of the management of a Person,
whether through the ownership of stock, as a trustee or executor, by contract or
credit agreement or otherwise.
 
(h) “Disability” means any physical or mental condition which renders Executive
incapable of performing his essential functions and duties hereunder as
determined in good faith by the Board.
 
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(i) “Effective Date” shall have the meaning set forth in the preamble.
 
(j) “Employment Term” shall have the meaning set forth in Section 2.2.
 
(k) “Good Reason” means:
 
(i) the assignment to Executive, without Executive’s expressed written approval,
of duties or responsibilities materially inconsistent with the Executive’s
position of President of the Company, or any material reduction in Executive’s
duties, responsibilities or authority from those in effect on the date hereof;
 
(ii) the Company’s failure to continue in effect any material benefit plan,
program or policy in which Executive is participating (other than any plan,
program or policy which is available to the salaried employees of the Company
generally), or the taking of any action by the Company that would adversely
affect Executive’s participation in or materially reduce Executive’s benefits
under any such benefit plan, program or policy or that would deprive Executive
of any material fringe benefit enjoyed by Executive; provided, however, that no
Good Reason shall occur if the aggregate value of the benefit plans, programs
and policies in which the Executive is participating remains substantially
equivalent;
 
(iii) a relocation of the Executive’s primary place of employment to any
location that is both (a) greater than 50 miles away from the location at which
Executive is currently working, and (b) greater than 50 miles away from the
Executor’s primary residence, except for required travel by Executive on the
Company’s business to an extent substantially consistent with Executive’s past
business travel obligations;
 
(iv) any material breach of any material provision of this Agreement by the
Company; or
 
(v) the date three (3) months after the occurrence of a Change in Control;
 
which, in any case described in Sections 1.1(k)(i), (ii), (iii) or (iv), is not
cured by the Company within thirty (30) calendar days after written notice from
the Executive to the Board setting forth with reasonable specificity the nature
of such breach or event, unless the breach or event is of such nature that it
cannot be cured within such thirty (30) day period, in which case such period
will be extended by a reasonable amount of time if, and only if (a) such breach
is curable and (b) during such thirty (30) day period the Company commences good
faith efforts which can reasonably be expected to cure such breach as promptly
as is reasonably practicable. For purposes of this Agreement, any action or
inaction described in Sections 1.1(k)(i), (ii), (iii) or (iv) shall constitute
Good Reason only if written notice thereof as contemplated by the preceding
sentence is given within one hundred eighty (180) days after the date on which
such action or inaction first occurs (or, if later, the earliest date on which
the Executive knows or reasonably should know of such action or inaction).
 
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(l) “Initial Term” means the first period that this Agreement is in effect, as
set forth in Section 2.2.
 
(m) “Person” means an individual, corporation, partnership, association, limited
liability company or partnership, trust, government, governmental agency or
body, or any other group or entity, no matter how organized and whether or not
for profit.
 
(n) “Renewal Term” shall have the meaning set forth in Section 2.2.
 
ARTICLE II
 
EMPLOYMENT AND TERM
 
Section 2.1 Employment. The Company employs Executive and the Executive hereby
agrees to such employment by the Company during the Employment Term to serve as
Executive Vice President-Operations of the Company, with the customary duties,
authorities and responsibilities associated with such position and such other
duties, authorities and responsibilities relative to the Company or its
Affiliates that: (a) have been agreed upon by the Company and Executive or (b)
may from time to time be delegated to Executive by the Board.
 
Section 2.2 Employment Term.
 
(a) Initial Term. The “Initial Term” of this Agreement shall commence on the
Effective Date, and unless sooner terminated as provided in Article IV, shall
continue until the fifth anniversary of such date.
 
(b) Renewal Term. On the day after the Effective Date and on each day
thereafter, the Employment Agreement shall be extended by one (1) day, such that
on any date the Employment Term will expire on the day before the fifth (5th)
anniversary of such date. These extensions shall continue in perpetuity until
discontinued by: (i) notice to the Executive given by the Company that they have
elected to discontinue the extensions; (ii) notice by the Executive to the
Company that he has elected to discontinue the extensions; or (iii) termination
of the Executive’s employment with the Company, whether by resignation,
discharge or otherwise. On the date on which such a notice is deemed given, or
on the effective date of a termination of the Executive’s employment with the
Company, the Employment Period shall be converted to a fixed period of five (5)
years ending on the day before the fifth (5th) anniversary of such date. For all
purposes of this Agreement, the term “Renewal Term” shall mean the period
covered by any such extension.
 
(c) Employment Term. For all purposes of this Agreement, the term “Employment
Term” shall mean the Initial Term and all Renewal Terms. Except as otherwise
expressly provided in this Agreement, any reference in this Agreement to the
term “Remaining Unexpired Employment Term” as of any date shall mean the period
beginning on such date and ending on the last day of the Employment Term.
 
(d) Full Working Time. During the Employment Term, the Executive shall devote
his ability and attention, all of his skill and experience and efforts during
normal business hours and at such other times as the performance of his duties
hereunder may reasonably require to the proper performance of his duties
hereunder and to the business and affairs of the Company. During the Employment
Term, the Executive, without the prior written approval of the Board, shall not,
either directly or indirectly, actively participate in any other business or
accept any employment or business office whatsoever, including, without
limitation, serving as a director, from any other Person; provided, however,
that the foregoing shall not preclude the Executive, subject to Article V, from:
 
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(i) serving as a director of or actually participating in any non-profit or
charitable organization or
 
(ii) making an investment in any other business, so long as the Executive does
not actively participate in another business referred to in Section 2.3 and such
activity, whether described in Section 2.3(i) or 2.3(ii), does not materially
interfere with the Executive’s ability to perform his duties hereunder and does
not constitute a conflict of interest with the Company in the reasonable opinion
of the Board.
 
ARTICLE III
 
COMPENSATION AND BENEFITS

Section 3.1 Base Salary. During the Employment Term, as compensation for
services hereunder and in consideration for the protective covenants set forth
in Article V of this Agreement, Executive shall be paid an annual base salary of
Three Hundred Thousand Dollars ($300,000) or such greater amount as may from
time to time be approved by the Compensation Committee of the Board (the “Base
Salary”). Base Salary shall be paid to Executive in accordance with the
Company’s normal payroll practices.
 
Section 3.2 Bonus. During the Employment Term, Executive shall be eligible to
receive an annual bonus that will be determined in accordance with the bonus
program established by the Board from time to time.
 
Section 3.3 Benefits. To the maximum extent that he is eligible under the terms
of the applicable plan or program, the Executive shall participate in any and
all plans or programs maintained by the Company for its employees and/or senior
executives generally that provide insurance, medical benefits, retirement
benefits, or similar fringe benefits. In addition, the Executive shall be
entitled to four (4) weeks of paid vacation each calendar year of the Employment
Term, which must be taken in accordance with the Company’s vacation policy then
in effect.
 
Section 3.4 Indemnification and Insurance.
 
(a) D&O Insurance. The Company shall cause the Executive to be covered by and
named as an insured under any policy or contract of insurance obtained by it to
insure its directors and officers against personal liability for acts or
omissions in connection with service as an officer or director of the Company or
service in other capacities at its request. The coverage provided to the
Executive pursuant to this Section shall be of the same scope and on the same
terms and conditions as the coverage (if any) provided to other officers or
directors of the Company and shall continue for so long as the Executive shall
be subject to personal liability relating to such service to the extent
permitted under the Nevada General Corporation Law.

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(b) Indemnification. To the maximum extent permitted under applicable law, the
Company shall indemnify the Executive against and hold him harmless from any
costs, damages, losses and exposures arising out of a bona fide action, suit or
proceeding in which he may be involved by reason of his having been a director
or officer of the Company to the fullest extent and on the most favorable terms
and conditions that similar indemnification is offered to any director or
officer of the Company or any subsidiary or Affiliate thereof and shall continue
for so long as the Executive shall be subject to personal liability relating to
such service to the extent permitted under the Nevada General Corporation Law.
 
(c) Exemption from Section 409A. The Executive and the Company agree that the
termination benefits described in this Section 3.4 are intended to be exempt
from Section 409A of the Internal Revenue Code (“Section 409A”) pursuant to
Treasury Regulation Section 1.409A-1(b)(10) as certain indemnification and
liability insurance plans.
 
Section 3.5 Expenses. The Company shall pay or reimburse the Executive for
reasonable business expenses actually incurred or paid by the Executive during
the Employment Term, in the performance of his services hereunder; provided,
however, that such expenses are consistent with the Company policy. Such payment
or reimbursement is expressly conditioned upon presentation of expense
statements or vouchers or other supporting documentation by the Executive in a
manner that is acceptable to the Company and otherwise in accordance with the
Company policy then in effect.
 
Section 3.6 Deductions. The Company shall deduct from all compensation or
benefits payable pursuant to this Agreement such payroll, withholding and other
taxes as may in the reasonable opinion of the Company be required by law and any
such additional amounts requested in writing by the Executive.
 
ARTICLE IV
 
TERMINATION
 
Section 4.1 General. The Company shall have the right to terminate the
employment of the Executive at any time with or without Cause, and the Executive
shall have the right to resign at any time with or without Good Reason, but the
relative rights and obligations of the parties in the event of any such
termination or resignation shall be determined under this Agreement.
 
Section 4.2 Termination Under Certain Circumstances.
 
(a) Termination Without Severance Benefits. In the event the Executive’s
employment with the Company is terminated prior to the expiration of the
Employment Term by reason of (i) the Executive’s resignation without Good
Reason, (ii) the Executive’s death or (iii) the Executive’s discharge by the
Company for Cause, this Agreement shall terminate including, without limitation,
the Company’s obligations to provide any compensation, benefits or severance to
the Executive under Article IV of this Agreement or otherwise, other than the
Standard Termination Entitlements (as defined in Section 4.4).
 
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(b) Disability. The Company may terminate the Executive’s employment upon the
Executive’s Disability. In such event, in addition to the Standard Termination
Entitlements (as defined in Section 4.4), the Company shall continue to pay the
Executive his Base Salary in accordance with the Company’s normal payroll
practices, at the annual rate in effect for him immediately prior to the
termination of his employment, during a period ending on the earliest of: (i)
the date on which long-term disability insurance benefits are first payable to
him under any long-term disability insurance plan covering employees of the
Company and providing an annual benefit for the Executive at least equal to 60%
of Base Salary; and (ii) the date of his death; and (iii) the expiration of the
Remaining Unexpired Employment Term. A termination of employment due to
Disability under this Section 4.2(b) shall be effected by notice of termination
given to the Executive by the Company and shall take effect on the later of the
effective date of termination specified in such notice or the date on which the
notice of termination is deemed given to the Executive.
 
(c) Termination with Severance Benefits. In the event that the Executive’s
employment with the Company is terminated by the Executive prior to the
expiration of the Employment Term for Good Reason or by the Company prior to the
expiration of the Employment Term other than for Cause or Disability, the
Company shall pay the Standard Termination Entitlements (as defined in Section
4.4) and the Severance Benefits (as defined in Section 4.5); provided, however,
that any payment required by this Section 4.2(c) is expressly conditioned upon:
 
(i) The Executive’s compliance in all material respects with the material terms
of this Agreement, including, without limitation, the applicable provisions of
Article V; and
 
(ii) The Executive’s resignation from any and all positions which he holds as an
officer, director or committee member with respect to the Company or any
Affiliate thereof.
 
Section 4.3 Liquidated Damages. The Company and Executive hereby stipulate that
the damages which may be incurred by the Executive as a consequence of any such
termination of employment are not capable of accurate measurement as of the date
first above written and that the liquidated damages payments provided for in
this Agreement constitute a reasonable estimate under the circumstances of, and
are in full satisfaction of, all damages sustained as a consequence of any such
termination of employment.
 
Section 4.4 Standard Termination Entitlements. For all purposes of this
Agreement, the Executive’s “Standard Termination Entitlements” shall mean and
include:
 
(a) the Executive’s earned but unpaid compensation (including, without
limitation, salary, bonus, and all other items which constitute wages under
applicable law) as of the date of his termination of employment, as defined in
Treasury Regulation Section 1.409A-1(h)(1)(ii). This payment shall be made at
the time and in the manner prescribed by law applicable to the payment of wages
but in no event later than 30 days after the date of the Executive’s termination
of employment.
 
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(b) the benefits, if any, due to the Executive (and the Executive’s estate,
surviving dependents or his designated beneficiaries) under the employee benefit
plans and programs and compensation plans and programs (including stock option
plans) maintained for the benefit of the officers and employees of the Company).
The time and manner of payment or other delivery of these benefits and the
recipients of such benefits shall be determined according to the terms and
conditions of the applicable plans and programs.
 
Section 4.5 Severance Benefits. For all purposes of this Agreement, the
Executive’s “Severance Benefits” shall mean and include:
 
(a) During the Remaining Unexpired Employment Term, the Company shall provide
for the Executive and his dependents continued group life, health (including
hospitalization, medical and major medical), dental, accident and long-term
disability insurance benefits on substantially the same terms and conditions
(including any required premium-sharing arrangements, co-payments and
deductibles) in effect for them immediately prior to the Executive’s
termination. The coverage provided under this Section may, at the election of
the Company, be secondary to the coverage provided as part of the Standard
Termination Entitlements and to any employer-paid coverage provided by a
subsequent employer or through Medicare, with the result that benefits under the
other coverages will offset the coverage required by this Section.
 
(b) The Company shall make a lump sum payment to the Executive (or, in the event
of his death before payment, to his estate), in an amount (without discount for
early payment) equal to the value of the salary that Executive would have earned
if he had continued working for the Company during the Remaining Unexpired
Employment Period at the highest annual rate of salary achieved during that
portion of the Employment Period which is prior to Executive’s termination of
employment with the Company. Such lump sum shall be paid in lieu of all other
payments of salary provided for under this Agreement in respect of the period
following any such termination within thirty (30) days following the Executive’s
termination of employment.
 
(c) The Company shall make a lump sum payment to the Executive (or, in the event
of his death before payment, to his estate), in an amount equal to the payments
that would have been made to Executive under any cash bonus or long-term or
short-term cash incentive compensation plan maintained by, or covering employees
of, the Company if he had continued working for the Company during the Remaining
Unexpired Employment Period and had earned the maximum bonus or incentive award
in each calendar year that ends during the Remaining Unexpired Employment
Period, such payments to be equal to the product of:
 
(i) the maximum percentage rate at which an award was ever available to
Executive under such incentive compensation plan; multiplied by
 
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(ii) the salary that would have been paid to Executive during each such calendar
year at the highest annual rate of salary achieved during that portion of the
Employment Period which is prior to Executive’s termination of employment with
the Company.
 
Such payment shall be made (without discount for early payment) within thirty
(30) days following the Executive’s termination of employment.
 
(d) The Executive and the Company acknowledge that each of the payments and
benefits promised to the Executive under this Agreement must either comply with
the requirements of Section 409A and the regulations thereunder or qualify for
an exception from compliance. To that end, the Executive and the Company agree
that the termination benefits described in this Section 4.5 are intended to be
exempt from Section 409A as non-taxable benefits pursuant to Treasury Regulation
Section 1.409A-1(b)(1) or as short-term deferrals pursuant to Treasury
Regulation Section 1.409A-1(b)(4).
 
ARTICLE V
 
RESTRICTIVE COVENANTS

Section 5.1 Proprietary Information. In the event that the Executive leaves the
employ of the Company due to the Company’s discharge of the Executive for Cause
or the Executive’s voluntary resignation from his employment hereunder without
Good Reason, the Executive shall deliver to the Company (and shall not keep in
his possession, recreate or deliver to anyone other than the Company or its
designee) any and all devices, records, data, notes, reports, proposals, lists,
correspondence, specifications, drawings, blueprints, sketches, materials,
equipment, other documents or property, together with all copies thereof (in
whatever medium recorded) belonging to the Company or any Affiliate thereof or
any of their respective successors or assigns.
 
Section 5.2 Non-Competition. During his employment with the Company and
continuing for one (1) year thereafter (but only if the Executive’s employment
hereunder is terminated due to the Company’s discharge of the Executive for
Cause, or the Executive’s voluntary resignation from his employment hereunder
without Good Reason), the Executive agrees, and shall cause each Person
Controlled by him to agree, that any such Person shall not, directly or
indirectly, through any Person Controlled by the Executive, in any form or
manner in the State of New York: (a) engage in any activities competitive with
the business of the Company and its Affiliates for his or their own account or
for the account of any other Person, or (b) become interested in any Person
engaged in activities competitive with the business of the Company and its
Affiliates as a partner, shareholder, member, principal, agent, employee,
trustee, consultant or in any other relationship or capacity; provided, however,
that Executive may own, directly or indirectly, solely as a passive investment,
securities of any Person if the Executive (x) is not a Person in Control of, or
a member of a group that Controls, such Person and (y) does not, directly or
indirectly, own 5% or more of any voting class of securities of such Person. For
purposes of this Section 5.2, the business of the Company and Affiliates shall
mean the roasting, blending, packaging and distribution of coffee for sale.
 
Section 5.3 Non-Solicitation. During his employment with the Company and for a
period of one (1) year thereafter (but only if the Executive’s employment
hereunder is terminated due to the Company’s discharge of the Executive for
Cause, or the Executive’s voluntary resignation from his employment hereunder
without Good Reason), the Executive will not, directly or indirectly, use
proprietary knowledge or information relating to the Company or its Affiliates
obtained during the course of Executive’s employment with the Company with the
intention to, or which a reasonable person would construe to (a) interfere with
or disrupt any present or prospective relationship, contractual or otherwise,
between the Company or its Affiliates and any customer, supplier, employee,
consultant or other person having business dealings with the Company or its
Affiliates, or (b) employ or solicit the employment or engagement by others of
any employee or consultant of the Company or its Affiliates who was such an
employee or consultant at the time of termination of the Executive’s employment
hereunder or within one (1) year prior thereto.

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Section 5.4 Non-Disclosure. Except with the prior written consent of the Company
in each instance or as may be reasonably necessary to perform the Executive’s
services hereunder, the Executive shall not disclose, use, publish, or in any
other manner reveal, directly or indirectly, at any time during or after his
employment with the Company, any Confidential Information relating to the
Company or any Affiliate thereof acquired by him prior to, during the course of,
or incident to, his employment hereunder. In the event Executive is required (by
oral questions, interrogatories, requests for information or documents in legal
proceedings, subpoenas, civil investigative demand or similar process) to
disclose any such Confidential Information, the Executive shall provide the
Company with prompt written notice of such requirement so that the Company may
seek a protective order or other appropriate remedy and/or waive compliance with
the provisions of this Section. If, in the absence of such a protective order or
other remedy or receipt of a waiver by the Company, the Executive is nonetheless
advised by his legal counsel that he is legally compelled to disclose such
Confidential Information, the Executive may, without liability hereunder,
disclose only that portion of such Confidential Information which such counsel
advises in writing is legally required to be disclosed.
 
Section 5.5 Reasonable Limitations. Executive acknowledges that given the nature
of the Company’s business the covenants contained in this Article V contain
reasonable limitations as to time, geographical area and scope of activity to be
restrained, and do not impose a greater restraint than is necessary to protect
and preserve the Company’s business and to protect the Company’s legitimate
business interests. If, however, this Article V is determined by any court of
competent jurisdiction or any arbitrator to be unenforceable by reason of its
extending for too long a period of time or over too large a geographic area or
by reason of its being too extensive in any other respect, or for any other
reason, it will be interpreted to extend only over the longest period of time
for which it may be enforceable and/or over the largest geographical area as to
which it may be enforceable and/or to the maximum extent in all other aspects as
to which it may be enforceable, all as determined by such court or arbitrator in
such action.
 
Section 5.6 Remedies for Breach. Executive acknowledges that the legal remedies
for breach of the protective covenants hereunder are inadequate and therefore
agrees that, in addition to all of the remedies available to the Company in the
event of a breach or a threatened breach of any covenant contained in this
Article V, the Company may: (a) obtain temporary, preliminary, and permanent
injunctions and any other appropriate equitable relief against any and all such
actions, (b) cease as of the date of such breach or threatened breach any and
all further payments to Executive pursuant to this Agreement and (c) recover
from Executive monetary damages to the Company or any Affiliate arising from
such breach or threatened breach and all costs and expenses (including
reasonable attorneys’ fees) incurred by the Company or any Affiliate in the
enforcement of such protective covenants.
 
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Section 5.7 Affiliates of the Company. The provisions of this Article V shall
benefit the business and proprietary rights of the Company’s Affiliates and
shall be enforceable against Executive by each of such Affiliates as third party
beneficiaries.
 
Section 5.8 Survival of Protective Covenants. Each covenant on the part of
Executive contained in this Article V shall be construed as an agreement
independent of any other provision of this Agreement, unless otherwise indicated
herein, and shall survive the termination of Executive’s employment under this
Agreement, and the existence of any claim or cause of action of Executive
against the Company, whether predicated on this Agreement or otherwise, shall
not constitute a defense to the enforcement by the Company of such covenant.
 
ARTICLE VI
 
GENERAL PROVISIONS

Section 6.1 Notices. All notices, requests, claims, demands and other
communications hereunder shall be in writing and shall be given (and shall be
deemed to have been duly received if so given) by hand delivery, telegram, telex
or telecopy, or by mail (registered or certified mail, postage prepaid, return
receipt requested) or by any courier service, providing proof of delivery. All
communications hereunder shall be delivered to the respective parties at the
following addresses:

If to the Executive:
David Gordon
 
22 Barclay Avenue
 
Edgemont, NY 10583
   
If to the Company:
Coffee Holding Co, Inc.
 
4401 First Avenue
 
Brooklyn, NY 11232
     
Attn: Compensation Committee
   
with copy to:
Thacher Proffitt & Wood LLP
 
1700 Pennsylvania Avenue, NW, Suite 800
 
Washington, DC 20006
     
Attn: Matthew Dyckman, Esq.

 
or to such other address as the party to whom notice is given may have
previously furnished to the other parties hereto in writing in the manner set
forth above.
 
Section 6.2 Entire Agreement. This Agreement shall constitute the entire
agreement between the Executive and the Company with respect to the Company’s
employment of the Executive and supersedes any and all prior agreements and
understandings, written or oral, with respect thereto.

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Section 6.3 Amendments and Waivers. Any term of this Agreement may be amended
and the observance of any term of this Agreement may be waived (either generally
or in a particular instance and either retroactively or prospectively), only by
(a) an instrument in writing and signed by the party against whom such amendment
or waiver is sought to be enforced, and (b) in the case of the Company, such
amendment or waiver also must be duly authorized by an appropriate resolution of
the Board. Notwithstanding the preceding sentence, this Agreement shall be
construed and administered in such manner as shall be necessary to effect
compliance with Section 409A and shall be subject to amendment in the future, in
such manner as the Company may deem necessary or appropriate to effect such
compliance; provided that any such amendment shall preserve for the Executive
the benefit originally afforded pursuant to this Agreement.
 
Section 6.4 Successors and Assigns. The Company shall have the right to assign
this Agreement. The personal services of the Executive are the subject of this
Agreement and no part of his rights or obligations hereunder may be assigned,
transferred, pledged or encumbered by the Executive. This Agreement shall inure
to the benefit of, and be binding upon (a) the parties hereto, (b) the heirs,
administrators, executors and personal representatives of the Executive and (c)
the successors and assigns of the Company as provided herein.
 
Section 6.5 Governing Law. This Agreement, including the validity hereof and the
rights and obligations of the parties hereunder, and all amendments and
supplements hereof and all waivers and consents hereunder, shall be construed in
accordance with and governed by the laws of the State of New York without giving
effect to any conflicts of law provisions or rule, that would cause the
application of the laws of any other jurisdiction.
 
Section 6.6 Severability. If any provisions of this Agreement as applied to any
part or to any circumstance shall be adjudged by a court to be invalid or
unenforceable, the same shall in no way affect any other provision of this
Agreement, the application of such provision in any other circumstances or the
validity or enforceability of this Agreement.
 
Section 6.7 No Conflicts. The Executive represents to the Company that the
execution, delivery and performance by the Executive of this Agreement does not
and will not conflict with or result in a violation or breach of, or constitute
(with or without notice or lapse of time or both) a default under any contract,
agreement or understanding, whether oral or written, to which the Executive is
or was a party or of which the Executive is or should be aware.
 
Section 6.8 Survival. The rights and obligations of the Company and Executive
pursuant to Articles IV, V and VII shall survive the termination of the
Executive’s employment with the Company and the expiration of the Employment
Term.
 
Section 6.9 Captions. The headings and captions used in this Agreement are used
for convenience only and are not to be considered in construing or interpreting
this Agreement.
 
Section 6.10 Counterparts. This Agreement may be executed in two (2) or more
counterparts, each of which shall be deemed an original, but all of which
together shall constitute one and the same instrument.
 
Section 6.11 Non-duplication. In the event that the Executive shall perform
services for any Affiliate of the Company or any other direct or indirect
subsidiary or affiliate of the Company or any Affiliate, any compensation or
benefits provided to the Executive by such other employer shall be applied to
offset the obligations of the Company hereunder, it being intended that this
Agreement set forth the aggregate compensation and benefits payable to the
Executive for all services to the Company, its Affiliates and all of their
respective direct or indirect subsidiaries and affiliates.
 
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ARTICLE VII
 
TAX INDEMNIFICATION
 
Section 7.1 Tax Indemnification.
 
(a) If the Executive’s employment terminates under circumstances entitling him
(or in the event of his death, his estate) to the Severance Benefits, the
Company shall pay to the Executive (or in the event of his death, his estate) an
additional amount intended to indemnify him against the financial effects of the
excise tax imposed on excess parachute payments under Section 280G of the
Internal Revenue Code (the “Tax Indemnity Payment”). The Tax Indemnity Payment
shall be determined under the following formula:
 
X =
     E x P     
1 - [(FI x (1 - SLI)) + SLI + E + M]
where
 
E =
the percentage rate at which an excise tax is assessed under Section 4999 of the
Internal Revenue Code (“Code”);
P =
the amount with respect to which such excise tax is assessed, determined without
regard to this Section 7.1;
FI =
the highest marginal rate of income tax applicable to the Executive under the
Code for the taxable year in question;
SLI =
the sum of the highest marginal rates of income tax applicable to the Executive
under all applicable state and local laws for the taxable year in question; and
M =
the highest marginal rate of Medicare tax applicable to the Executive under the
Code for the taxable year in question.

Such computation shall be made at the expense of the Company by an attorney or a
firm of independent certified public accountants selected by the Executive and
reasonably satisfactory to the Company (the “Tax Advisor”) and shall be based on
the following assumptions: (i) that a change in ownership, a change in effective
ownership or control, or a change in the ownership of a substantial portion of
the assets, of the Company has occurred within the meaning of Section 280G of
the Code (a “280G Change of Control”); (ii) that all direct or indirect payments
made to or benefits conferred upon the Executive on account of his termination
of employment are “parachute payments” within the meaning of Section 280G of the
Code; and (iii) that no portion of such payments is reasonable compensation for
services rendered prior to the Executive’s termination of employment.
 
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(b) With respect to any payment that is presumed to be a parachute payment for
purposes of Section 280G of the Code, the Tax Indemnity Payment shall be made to
the Executive on the earlier of the (1) date the Company or any direct or
indirect subsidiary or affiliate of the Company is required to withhold such
tax; (2) the date the tax is required to be paid by the Executive, unless, prior
to such date, the Company delivers to the Executive the written opinion, in form
and substance reasonably satisfactory to the Executive, of the Tax Advisor or of
an attorney or firm of independent certified public accountants selected by the
Company and reasonably satisfactory to the Executive, to the effect that the
Executive has a reasonable basis on which to conclude that (i) no 280G Change in
Control has occurred, or (ii) all or part of the payment or benefit in question
is not a parachute payment for purposes of Section 280G of the Code, or (iii)
all or a part of such payment or benefit constitutes reasonable compensation for
services rendered prior to the 280G Change of Control, or (iv) for some other
reason which shall be set forth in detail in such letter, no excise tax is due
under Section 4999 of the Code with respect to such payment or benefit (the
“Opinion Letter”); or (3) within 2 ½ months following the end of the taxable
year of the Executive or the Company, whichever is longer, in which the
termination event occurs. If the Company delivers an Opinion Letter, the Tax
Advisor shall recompute, and the Company shall make, the Tax Indemnity Payment
in reliance on the information contained in the Opinion Letter.
 
(c) In the event that the Executive's liability for the excise tax under Section
4999 of the Code for a taxable year is subsequently determined to be different
than the amount with respect to which the Tax Indemnity Payment is made, the
Executive or the Company, as the case may be, shall pay to the other party at
the time that the amount of such excise tax is finally determined, consistent
with the time limitations specified in Section 7.1(b), an appropriate amount,
plus interest, such that the payment made under Section 7.1(b), when increased
by the amount of the payment made to the Executive under this Section 7.1(c), or
when reduced by the amount of the payment made to the Company under this Section
7.1(c), equals the amount that should have properly been paid to the Executive
under Section 7.1(a). The interest paid to the Company under this Section 7.1(c)
shall be determined at the rate provided under Section 1274(b)(2)(B) of the
Code. The payment made to the Executive shall include such amount of interest as
is necessary to satisfy any interest assessment made by the Internal Revenue
Service and an additional amount equal to any monetary penalties assessed by the
Internal Revenue Service on account of an underpayment of the excise tax. To
confirm that the proper amount, if any, was paid to the Executive under this
Section 7.1, the Executive shall furnish to the Company a copy of each tax
return which reflects a liability for an excise tax, at least twenty (20) days
before the date on which such return is required to be filed with the Internal
Revenue Service. Nothing in this Agreement shall give the Company any right to
control or otherwise participate in any action, suit or proceeding to which the
Executive is a party as a result of positions taken on his federal income tax
return with respect to his liability for excise taxes under Section 4999 of the
Code.
 
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ARTICLE VIII
 
PAYMENTS TO KEY EMPLOYEES
 
Section 8.1 Payments to Key Employees. Notwithstanding anything in this
Agreement to the contrary, to the extent required under Section 409A, no payment
to be made to a key employee (within the meaning of Section 409A) shall be made
sooner than six (6) months after such termination of employment; provided,
however, that to the extent such six (6)-month delay is imposed by Section 409A
as a result of a Change in Control as defined in Section 1.1(e), the payment
shall be paid into a rabbi trust for the benefit of the Executive as if the six
(6)-month delay was not imposed with such amounts then being distributed to the
Executive as soon as permissible under Section 409A.
 
ARTICLE IX

    INVOLUNTARY TERMINATION PAYMENTS TO EMPLOYEES (SAFE HARBOR).
 
Section 9.1 Payments to Key Employees. In the event a payment is made to an
employee upon an involuntary termination of employment, as deemed pursuant to
this Agreement, such payment will not be subject to Section 409A provided that
such payment does not exceed two (2) times the lesser of (i) the sum of the
Executive’s annualized compensation based on the taxable year immediately
preceding the year in which termination of employment occurs or (ii) the maximum
amount that may be taken into account under a qualified plan pursuant to Section
401(a)(17) of the Code for the year in which the Executive terminates service
(the “Safe Harbor Amount”). However, if such payment exceeds the Safe Harbor
Amount, only the amount in excess of the Safe Harbor Amount will be subject to
Section 409A. In addition, if such Executive is considered a key employee, such
payment in excess of the Safe Harbor Amount will have its timing delayed and
will be subject to the six (6)-month wait-period imposed by Section 409A as
provided in Section 8.1 of this Agreement. The Executive and the Company agree
that the termination benefits described in this Section 9.1 are intended to be
exempt from Section 409A pursuant to Treasury Regulation Section
1.409A-1(b)(9)(iii) as the safe harbor for separation pay due to involuntary
separation from service.
 
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In Witness Whereof, the parties hereto have executed this Agreement as of the
date first above written.
 

ATTEST:
                                           
By:
   
 
   
   
Name:
David Gordon
 
Title:
                                           
ATTEST:
 
Coffee Holding Co., Inc.
                               
By:
  
 
   
   
Name:
Name:
 
Title:
Title:

 
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