Exhibit 10.18

KRAFT FOODS GROUP, INC.

CHANGE IN CONTROL PLAN FOR KEY EXECUTIVES

ADOPTED: OCTOBER 2, 2012

--------------------------------------------------------------------------------

KRAFT FOODS GROUP, INC.

CHANGE IN CONTROL PLAN FOR KEY EXECUTIVES

1. Definitions

For purposes of the Change in Control Plan for Key Executives, the following
terms are defined as set forth below (unless the context clearly indicates
otherwise):

 

Affiliate    Any entity controlled by, controlling or under common control with
the Company. Annual Base Salary    Twelve times the higher of (i) the highest
monthly base salary paid or payable to the Participant by the Company and its
Affiliates in respect of the twelve-month period immediately preceding the month
in which the Change in Control occurs, or (ii) the highest monthly base salary
in effect at any time thereafter, in each case including any base salary that
has been earned and deferred. Board    The Board of Directors of the Company.
Annual Incentive Award Target    The annual incentive award that the Participant
would receive in a fiscal year under the Management Incentive Plan or any
comparable annual incentive plan if the target goals are achieved. Cause    As
defined in Section 3.2(b)(i) of this Plan. Change in Control   

“Change in Control” means the occurrence of any of the following events:
(A) Acquisition of 20% or more of the outstanding voting securities of the
Company by another entity or group; excluding, however, the following:

 

(1) any acquisition by the Company or any of its Affiliates;

 

(2) any acquisition by an employee benefit plan or related trust sponsored or
maintained by the Company or any of its Affiliates; or

 

(3) any acquisition pursuant to a merger or consolidation described in clause
(C) of this definition.

 

(B) During any consecutive 24 month period, persons who constitute the Board at
the beginning of such period cease to constitute at least 50% of the Board;
provided that each new Board member who is approved by a majority of the
directors who began such 24 month period shall be deemed to have been a member
of the Board at the beginning of such 24 month period;

 

(C) The consummation of a merger or consolidation of the Company with another
company, and the Company is not the surviving company; or, if after such
transaction, the other entity owns, directly or indirectly, 50% or more of the
outstanding voting securities of the Company; excluding, however, a transaction
pursuant to which all or substantially all of the

 

2

--------------------------------------------------------------------------------

    

individuals or entities who are the beneficial owners of the outstanding voting
securities of the Company immediately prior to such transaction will
beneficially own, directly or indirectly, more than 50% of the combined voting
power of the outstanding securities entitled to vote generally in the election
of directors (or similar persons) of the entity resulting from such transaction
(including, without limitation, an entity which as a result of such transaction
owns the Company either directly or indirectly) in substantially the same
proportions relative to each other as their ownership, immediately prior to such
transaction, of the outstanding voting securities of the Company; or

 

(D) The consummation of a plan of complete liquidation of the Company or the
sale or disposition of all or substantially all of the Company’s assets, other
than a sale or disposition pursuant to which all or substantially all of the
individuals or entities who are the beneficial owners of the outstanding voting
securities of the Company immediately prior to such transaction will
beneficially own, directly or indirectly, more than 50% of the combined voting
power of the outstanding securities entitled to vote generally in the election
of directors (or similar persons) of the entity purchasing or acquiring the
Company’s assets in substantially the same proportions relative to each other as
their ownership, immediately prior to such transaction, of the outstanding
voting securities of the Company.

 

For the avoidance of doubt, the separation of the Company from Kraft Foods Inc.
shall not be considered a Change in Control.

Code      The Internal Revenue Code of 1986, as amended from time to time.
Committee      The Board’s Compensation Committee or a subcommittee thereof, any
successor thereto or such other committee or subcommittee as may be designated
by the Board to administer the Plan. Company      Kraft Foods Group, Inc., a
corporation organized under the laws of the Commonwealth of Virginia, or any
successor thereto. Date of Termination      If the Participant’s employment is
terminated by:     

(i)

   The Employer for Cause or by the Participant for Good Reason, the Date of
Termination shall be the date on which the Participant or the Employer, as the
case may be, receives the Notice of Termination (as described in Section 3.2(c))
or any later date specified therein, as the case may be.     

(ii)

   The Employer other than for Cause, death or Disability, the Date of
Termination shall be the date on which the Employer notifies the Participant of
such termination.     

(iii)

   Reason of death or Disability, the Date of Termination shall be the date of
death of the Participant or the Disability Effective Date, as the case may be.
     Notwithstanding the above, in the event that the Date of Termination as
determined above is not the last date on which the Participant is employed by
the Employer, the Participant’s Date of Termination shall be the last date on
which the Participant is employed by the Employer.

 

3

--------------------------------------------------------------------------------

Disability    As defined in Section 3.2(b) (ii).

Disability Effective

Date

   As defined in Section 3.2(b) (ii). Effective Date    October 2, 2012.
Employer    The Company or any of its Affiliates. Excise Tax    The excise tax
imposed by Section 4999 of the Code, together with any interest or penalties
imposed with respect to such excise tax. Good Reason    As defined in Section
3.2(a). Key Executive    An employee who is employed on a regular basis by the
Employer and (i) is serving as the Company’s Executive Chairman and/or Chief
Executive Officer, (ii) is serving in a position that reports directly to the
Company’s Executive Chairman and/or Chief Executive Officer (“Direct Reports”)
or (ii) is otherwise designated by the Committee as eligible to participate in
this Plan. Long-Term Incentive Plan Award Target    The long-term award that the
Participant would receive during a performance cycle under the Long-Term
Incentive Plan or any comparable incentive plan if the target goals specified
under the Long-Term Incentive Plan or such comparable incentive plan are
achieved. Net After-Tax Benefit    The present value (as determined in
accordance with Sections 280G(b)(2)(A)(ii) and 280G(d)(4) of the Code) of a
Participant’s Payments less any Federal, state, and local income taxes and any
Excise Tax payable on such amount. Non-Competition Agreement    The agreement of
a Participant, not to, without the Company’s prior written consent, engage in
any activity or provide any services, whether as a director, manager,
supervisor, employee, adviser, consultant or otherwise, for a period of up to
one (1) year following the Participant’s Date of Termination, with a company
that is substantially competitive with a business conducted by the Company and
its Affiliates. Non-Solicitation Agreement    The agreement of a Participant
that he or she will not solicit, directly or indirectly, any employee of the
Company or an Affiliate, or a surviving entity following a Change in Control, to
leave the Company or an Affiliate and to work for any other entity, whether as
an employee, independent contractor or in any other capacity, for a period of up
to one (1) year following the Participant’s Date of Termination. Non-U.S.
Executive    A Key Executive whose designated home country, for purposes of the
Employer’s personnel and benefits programs and policies, is other than the
United States.

 

4

--------------------------------------------------------------------------------

Participant    A Key Executive who meets the eligibility requirements of Section
2.1; provided, however, that any Non-U.S. Executive who, under the laws of his
or her designated home country or the legally enforceable programs or policies
of the Employer in such designated home country, is entitled to receive, in the
event of termination of employment (whether or not by reason of a Change in
Control), separation benefits at least equal in aggregate amount to the
Separation Pay prescribed under Section 3.3(b), of this Plan shall not be
considered a Participant for the purposes of this Plan. Payment    Any payment
or distribution in the nature of compensation (within the meaning of Section
280G (b) (2) of the Code) to or for the benefit of the Participant, whether paid
or payable pursuant to this Plan or otherwise. Plan    The Kraft Foods Group,
Inc. Change in Control Plan for Key Executives, as set forth herein. Plan
Administrator    The third-party accounting, actuarial, consulting or similar
firm retained by the Company prior to a Change in Control to administer this
Plan following a Change in Control. Separation Benefits    The amounts and
benefits payable or required to be provided in accordance with Section 3.3 of
this Plan. Separation Pay    The amount or amounts payable in accordance with
Section 3.3(b) of this Plan. Separation Pay Multiple   

For a Participant who served as Executive Chairman and/or Chief Executive
Officer immediately prior to the Change in Control, the Separation Pay Multiple
is three (3).

 

For a Participant who served as a Direct Report immediately prior to the Change
in Control, the Separation Pay Multiple is two (2).

 

For all other Participants, the Separation Pay Multiple is one and one-half
(1.5).

U.S. Executive    A Participant whose designated home country, for purposes of
the Employer’s personnel and benefits programs and policies, is the United
States.

2. Eligibility

2.1. Participation. Except as set forth in the definition of Participant above,
each employee who is a Key Executive on the Effective Date shall be a
Participant in the Plan effective as of the Effective Date and each other
employee shall become a Participant in the Plan effective as of the date of the
employee’s promotion, hire or other designation as a Key Executive.

 

5

--------------------------------------------------------------------------------

2.2. Duration of Participation. A Participant shall cease to be a Participant in
the Plan if (i) the Participant terminates employment with the Employer under
circumstances not entitling him or her to Separation Benefits or (ii) the
Participant otherwise ceases to be (or to be designated) a Key Executive,
provided that no Key Executive may be so removed from Plan participation in
connection with or in anticipation of a Change in Control that actually occurs.
However, a Participant who is entitled, as a result of ceasing to be (or to be
designated) a Key Executive of the Employer, to receive benefits under the Plan
shall remain a Participant in the Plan until the amounts and benefits payable
under the Plan have been paid or provided to the Participant in full.

3. Separation Benefits

3.1. Right to Separation Benefits. A Participant shall be entitled to receive
from the Employer the Separation Benefits as provided in Section 3.3, if a
Change in Control has occurred and the Participant’s employment by the Employer
is terminated under circumstances specified in Section 3.2(a), whether the
termination is voluntary or involuntary, and if (i) such termination occurs
after such Change in Control and on or before the second anniversary thereof, or
(ii) such termination is reasonably demonstrated by the Participant to have been
initiated by a third party that has taken steps reasonably calculated to effect
a Change in Control or otherwise to have arisen in connection with or in
anticipation of such Change in Control and such Change in Control occurs within
90 days of the termination. Termination of employment shall have the same
meaning as “separation from service” within the meaning of Treasury Regulation §
1.409A-1(h).

3.2. Termination of Employment.

 

(a) Terminations which give rise to Separation Benefits under this Plan. The
circumstances specified in this Section 3.2(a) are any termination of employment
with the Employer by action of the Company or any of its Affiliates or by a
Participant for Good Reason, other than as set forth in Section 3.2(b) below.
For purposes of this Plan, “Good Reason” shall mean:

 

  (i) the assignment to the Participant of any duties substantially inconsistent
with the Participant’s position, authority, duties or responsibilities in effect
immediately prior to the Change in Control, or any other action by the Company
or the Employer that results in a marked diminution in the Participant’s
position, authority, duties or responsibilities, excluding for this purpose:

 

  a. changes in the Participant’s position, authority, duties or
responsibilities which are consistent with the Participant’s education,
experience, etc.;

 

  b. an isolated, insubstantial and inadvertent action not taken in bad faith
and that is remedied by the Company and/or the Employer promptly after receipt
of notice thereof given by the Participant;

 

  (ii) any material reduction in the Participant’s base salary, annual incentive
or long-term incentive opportunity as in effect immediately prior to the Change
in Control;

 

6

--------------------------------------------------------------------------------

  (iii) the Employer requiring the Participant to be based at any office or
location other than any other location which does not extend the Participant’s
home to work commute as of the time of the Change in Control by more than 50
miles;

 

  (iv) the Employer requiring the Participant to travel on business to a
substantially greater extent than required immediately prior to the Change in
Control; or

 

  (v) any failure by the Company to require any successor (whether direct or
indirect, by purchase, merger, consolidation or otherwise) to all or
substantially all of the business and/or assets of the Company to assume
expressly and agree to perform this Plan in the same manner and to the same
extent that the Company or the Employer would be required to perform it if no
such succession had taken place, as required by Article 5.

The Participant must notify the Company of any event purporting to constitute
Good Reason within 45 days following the Participant’s knowledge of its
existence, and the Company or the Employer shall have 20 days in which to
correct or remove such Good Reason, or such event shall not constitute Good
Reason.

 

(b) Terminations which DO NOT give rise to Separation Benefits under this Plan.
Notwithstanding Section 3.2(a), if a Participant’s employment is terminated for
Cause or Disability (as those terms are defined below) or as a result of the
Participant’s death, or the Participant terminates his or her own employment
other than for Good Reason, the Participant shall not be entitled to Separation
Benefits under the Plan, regardless of the occurrence of a Change in Control.

 

  (i) A termination for “Cause” shall have occurred where a Participant is
terminated because of:

 

  a. Continued failure to substantially perform the Participant’s job’s duties
(other than resulting from incapacity due to disability);

 

  b. Gross negligence, dishonesty, or violation of any reasonable rule or
regulation of the Company or the Employer where the violation results in
significant damage to the Company or the Employer; or

 

  c. Engaging in other conduct which adversely reflects on the Company or the
Employer in any material respect.

 

  (ii) A termination upon Disability shall have occurred where a Participant is
absent from the Participant’s duties with the Employer on a full-time basis for
180 consecutive days as a result of incapacity due to mental or physical illness
which is determined to be total and permanent by a physician selected by the
Company or its insurers and acceptable to the Participant or the Participant’s
legal representative. In such event, the Participant’s employment with the
Employer shall terminate effective on the 30th day after receipt of such notice
by the Participant (the “Disability Effective Date”), provided that, within the
30 days after such receipt, the Participant shall not have returned to full-time
performance of the Participant’s duties.

 

7

--------------------------------------------------------------------------------

(c) Notice of termination. Any termination of employment initiated by the
Employer for Cause, or by the Participant for Good Reason, shall be communicated
by a Notice of Termination to the other party. For purposes of this Plan, a
“Notice of Termination” means a written notice which (i) indicates the specific
termination provision in this Plan relied upon, (ii) to the extent applicable,
sets forth in reasonable detail the facts and circumstances claimed to provide a
basis for termination of the Participant’s employment under the provision so
indicated, and (iii) specifies the date upon which the Participant’s termination
of employment is expected to occur (which date shall be not more than 30 days
after the giving of such notice), provided, however, that such specified date
shall not be considered the Date of Termination for any purpose of this Plan if
such date differs from the Participant’s actual Date of Termination. The failure
by the Participant or the Employer to set forth in the Notice of Termination any
fact or circumstance which contributes to a showing of Good Reason or Cause
shall not waive any right of the Participant or the Employer, respectively,
hereunder or preclude the Participant or the Employer, respectively, from
asserting such fact or circumstance in enforcing the Participant’s or the
Employer’s rights hereunder.

3.3. Separation Benefits. If a Participant’s employment is terminated under the
circumstances set forth in Section 3.2(a) entitling the Participant to
Separation Benefits, and if the Participant signs a Non-Competition Agreement
and a Non-Solicitation Agreement, the Company shall pay or provide, as the case
may be, to the Participant the amounts and benefits set forth in items
(a) through (e) below (the “Separation Benefits”):

 

(a) The Employer shall pay to the Participant, in a lump sum in cash within 30
days after the Date of Termination (or, if later, 30 days after the date of the
Change in Control), or on such later date as required under Section 3.3(g), the
sum of (A) the Participant’s Annual Base Salary through the Date of Termination
to the extent not theretofore paid, (B) the product of (x) the Participant’s
Annual Incentive Award Target and (y) a fraction, the numerator of which is the
number of days in the current fiscal year through the Date of Termination and
the denominator of which is 365, (C) the product of (x) the Participant’s
Long-Term Incentive Award Target and (y) a fraction, the numerator of which is
the number of days completed in the applicable performance cycle through the
Date of Termination and the denominator of which is the total number of days in
the performance cycle, and (D) any accrued vacation pay, in each case to the
extent not theretofore paid. The sum of the amounts described in sub clauses
(A), (B), (C) and (D), shall be referred to as the “Accrued Obligations”, and,
in the case of the amounts described in sub clauses (B) and (C), shall be
reduced by any amount paid or payable under the Kraft Foods Group, Inc. 2012
Performance Incentive Plan on account of the same fiscal year or performance
cycle, as applicable.

 

(b) The Employer also shall pay to the Participant, in a lump sum in cash within
30 days after the Date of Termination (or, if later, 30 days after the date of
the Change in Control), or on such later date as required under Section 3.3(g),
an amount (“Separation Pay”) equal to the product of (A) the applicable
Separation Pay Multiple and (B) the sum of (x) the Participant’s Annual Base
Salary and (y) the Participant’s Annual Incentive Award Target, reduced (but not
below zero) in the case of any Participant who is a Non-U.S. Executive

 

8

--------------------------------------------------------------------------------

  by the U.S. dollar equivalent (determined as of the Participant’s Date of
Termination) of any payments made to the Participant under the laws of his or
her designated home country or any program or policy of the Employer in such
country on account of the Participant’s termination of employment.

 

(c) Solely with respect to U.S. Participants, for a number of years equal to the
applicable Separation Pay Multiple after the Participant’s Date of Termination
(or, if later, the date of the Change in Control), or such longer period as may
be provided by the terms of the appropriate plan, program, practice or policy,
the Employer shall continue welfare benefits to the Participant and/or the
Participant’s family at least equal to those which would have been provided to
them in accordance with the plans, programs, practices and policies (including,
without limitation, medical, prescription, dental, disability,
employee/spouse/child life insurance, executive life, estate preservation
(second-to-die life insurance) and travel accident insurance plans and
programs), as if the Participant’s employment had not been terminated, or, if
more favorable to the Participant, as in effect generally at any time thereafter
with respect to other peer executives of the Company and its Affiliates and
their families; provided, however, that if the Participant becomes reemployed
with another employer and is eligible to receive medical or other welfare
benefits under another employer-provided plan, the medical and other welfare
benefits described herein shall be secondary to those provided under such other
plan during such applicable period of eligibility. The period of continuation of
any group medical plan coverage under Section 4980B of the Code (the “COBRA
Period”) shall run concurrently during the period for which medical coverage is
provided to the Participant pursuant to this Section 3.3(c). The provision of
medical coverage made during the COBRA Period is intended to qualify for the
exception to deferred compensation as a medical benefit provided in accordance
with the provisions of Section 409A of the Code and Treasury Regulation
§1.409A-1(b)(9)(v)(B). Any reimbursements required to be made to a Participant
under any arrangement pursuant to this Section 3.3(c) that is not described in
the preceding sentence or is not excepted from Section 409A of the Code under
Treasury Regulation § 1.409A-1(a)(5) shall be made to the Participant no later
than the end of the Participant’s second taxable year following the expense
being reimbursed was incurred. The maximum amount of any such welfare benefits
provided to a Participant under this provision in any calendar year shall not be
increased or decreased to reflect the amount of such welfare benefits provided
to such Participant under this provision in a prior or subsequent calendar year.
For purposes of determining the Participant’s eligibility for retiree benefits
pursuant to such welfare plans, practices, programs and policies, the
Participant shall be considered to have remained employed for a number of years
equal to the applicable Separation Pay Multiple after the Date of Termination;
provided, however, that the Participant’s commencement of such retiree benefits
shall not be any sooner than the date on which the Participant attains 55 years
of age and provided, further, that the Participant’s costs under any such
retiree benefits plans, practices, programs or policies shall be based upon
actual service with the Company and its Affiliates.

 

(d)

The Employer shall, at its sole expense, provide the Participant with
outplacement services through the provider of the Company’s choice, the scope of
which shall be chosen by the Participant in his or her sole discretion within
the terms and conditions of the Company’s

 

9

--------------------------------------------------------------------------------

  outplacement services policy as in effect immediately prior to the Change in
Control, but in no event shall such outplacement services continue for more than
two years after the calendar year in which the Participant terminates
employment.

 

(e) The Employer shall, for a number of years equal to the applicable Separation
Pay Multiple after the Participant’s Date of Termination, or after the Change in
Control, if later, or such longer period as may be provided by the terms of the
appropriate perquisite, continue the perquisites at least equal to those which
would have been provided to them in accordance with the perquisites in effect
immediately prior to the Change in Control; provided, however, that the maximum
value of perquisites provided to a Participant under this provision in any
calendar year shall not be increased or decreased to reflect the value of
perquisites provided to such Participant under this provision in a prior or
subsequent calendar year. Any reimbursements to a Participant for costs
associated with such continued perquisites shall be made no later than the end
of the Participant’s second taxable year following the date the Participant
incurred such cost. This clause does not apply to personal use of the Company
aircraft to the extent that this perquisite is in effect for any Key Executive
immediately prior to the Change in Control.

 

(f) To the extent not theretofore paid or provided, the Employer shall pay or
provide to the Participant, at the time otherwise payable, any other amounts or
benefits required to be paid or provided or that the Participant is eligible to
receive under any plan, program, policy or practice or contract or agreement of
the Company and its Affiliates.

 

(g) Notwithstanding the foregoing, if the Participant is a “specified employee”
within the meaning of Section 409A of the Code, then (i) any payments described
in Sections 3.3(a) and (b) which the Company determines constitute the payment
of nonqualified deferred compensation, within the meaning of Section 409A of the
Code, shall be delayed and become payable within five days after the six-month
anniversary of the Participant’s termination of employment and (ii) any benefits
provided under Sections 3.3(c) and (e) which the Company determines constitute
the payment of nonqualified deferred compensation, within the meaning of
Section 409A of the Code, shall be provided at the Participant’s sole cost
during the six-month period after the date of the Participant’s termination of
employment, and within five days after the expiration of such period the Company
shall reimburse the Participant for the portion of such costs payable by the
Company pursuant to Sections 3.3(c) and (e) hereof.

 

(h) For all purposes under the applicable Company non-qualified defined benefit
pension plan, the Company shall credit the Participant with a number of
additional years of service equal to the applicable Separation Pay Multiple and
shall add a number of years equal to the applicable Separation Pay Multiple to
the Participant’s age.

3.4. Certain Additional Payments by the Employer.

 

(a) Anything in this Plan to the contrary notwithstanding, with respect to any
Participant who is a citizen or resident of the United States, in the event it
shall be determined that any Payment would be subject to the Excise Tax, then
the Payments to the Participant, in the aggregate, shall be the greater of:

 

  (i) The Net After-Tax Benefit, or

 

10

--------------------------------------------------------------------------------

  (ii) An amount (the “Reduced Amount”) that is one dollar less than the
smallest amount that would give rise to any Excise Tax.

The Company and its Affiliates shall bear no responsibility for any Excise Tax
payable on any Reduced Amount pursuant to a subsequent claim by the Internal
Revenue Service or otherwise. For purposes of determining the Reduced Amount
under this Section 3.4(a), amounts otherwise payable to the Participant under
the Plan shall be reduced, to the extent necessary, in the following order:
first, Separation Pay under Section 3.3(b), then Accrued Obligations payable
under Section 3.3(a), other than Annual Base Salary through the Date of
Termination, followed by outplacement services payable under Section 3.3(d),
welfare benefits payable under Section 3.3(c), and, finally, perquisites payable
under Section 3.3(e). In the event that such reductions are not sufficient to
reduce the aggregate Payments to the Participant to the Reduced Amount, then
Payments due the Participant under any other plan shall be reduced in the order
determined by the Plan Administrator in its sole discretion.

 

(b) All determinations required to be made under this Section 3.4, including
whether a Reduced Amount or a Net After-Tax Benefit is payable, and the
assumptions to be utilized in arriving at such determinations, shall be made by
the Company’s independent auditors or such other nationally recognized certified
public accounting firm as may be designated by the Company and approved by the
Participant (the “Accounting Firm”), which shall provide detailed supporting
calculations both to the Company and the Participant within 15 business days of
the receipt of notice from the Participant that there has been a Payment, or
such earlier time as is requested by the Company. All fees and expenses of the
Accounting Firm shall be borne solely by the Company. Any determination by the
Accounting Firm shall be binding upon the Company, its Affiliates and the
Participant.

3.5. Payment Obligations Absolute. Upon a Change in Control and termination of
employment under the circumstances described in Section 3.2(a), the obligations
of the Company and its Affiliates to pay or provide the Separation Benefits
described in Section 3.3 shall be absolute and unconditional and shall not be
affected by any circumstances, including, without limitation, any set-off,
counterclaim, recoupment, defense or other right which the Company or any of the
Affiliates may have against any Participant. In no event shall a Participant be
obligated to seek other employment or take any other action by way of mitigation
of the amounts payable to a Participant under any of the provisions of this
Plan, nor shall the amount of any payment or value of any benefits hereunder be
reduced by any compensation or benefits earned by a Participant as a result of
employment by another employer, except as specifically provided under
Section 3.3.

3.6. Non-Competition and Non-Solicitation. Upon a Change in Control and
termination of employment under the circumstances described in Section 3.2(a),
the obligations of the Company and its Affiliates to pay or provide the
Separation Benefits described in Section 3.3 are contingent on the Participant’s
adhering to the Non-Competition Agreement and the Non-Solicitation Agreement.
Should the Participant violate the Non-Competition Agreement or Non-

 

11

--------------------------------------------------------------------------------

Solicitation Agreement, the Participant will be obligated to pay back to the
Employer all payments received pursuant to this Plan and the Employer will have
no further obligation to pay the Participant any payments that may be remaining
due under this Plan.

3.7. Non-Disparagement. Upon a Change in Control and termination of employment
under the circumstances described in Section 3.2(a), the obligations of the
Company and its Affiliates to pay or provide the Separation Benefits described
in Section 3.3 are contingent on the Participant’s adhering to certain
non-disparagement provisions. The Participant agrees that, in discussing their
relationship with the Employer, such Participant will not disparage, discredit
or otherwise treat in a detrimental manner the Employer, its affiliated and
parent companies or their officers, directors and employees. The Employer agrees
that, in discussing its relationship with the Participant, it will not disparage
or discredit such Participant or otherwise treat such Participant in a
detrimental way.

3.8 General Release of Claims. Upon a Change in Control and termination of
employment under the circumstances described in Section 3.2(a), the obligations
of the Company and its Affiliates to pay or provide the Separation Benefits
described in Section 3.3 are contingent on the Participant’s (for him/herself,
his/her heirs, legal representatives and assigns) agreement to execute a general
release in the form and substance to be provided by Employer, releasing the
Employer, its affiliated companies and their officers, directors, agents and
employees from any claims or causes of action of any kind that the Participant
might have against any one or more of them as of the date of this Release,
regarding his/her employment or the termination of that employment. The
Participant understands that this Release applies to all claims (s)he might have
under any federal, state or local statute or ordinance, or the common law, for
employment discrimination, wrongful discharge, breach of contract, violations of
Title VII of the Civil Rights Act of 1964, the Civil Rights Act of 1991, the Age
Discrimination in Employment Act, the Older Workers Benefit Protection Act, the
Employee Retirement Income Security Act, the Americans With Disabilities Act, or
the Family and Medical Leave Act, and all other claims related in any way to
Participant’s employment or the termination of that employment.

3.9. Non-Exclusivity of Rights. Nothing in this Plan shall prevent or limit the
Participant’s continuing or future participation in any plan, program, policy or
practice provided by the Company or any of the Affiliates and for which the
Participant may qualify, nor, subject to Section 6.2, shall anything herein
limit or otherwise affect such rights as the Participant may have under any
contract or agreement with the Company or any of the Affiliates. Amounts or
benefits which the Participant is otherwise entitled to receive under any plan,
policy, practice or program of or any contract or agreement with the Company or
any of the Affiliates shall be payable in accordance with such plan, policy,
practice or program or contract or agreement, except as explicitly modified by
this Plan.

4. Successor to Company

This Plan shall bind any successor of the Company, its assets or its businesses
(whether direct or indirect, by purchase, merger, consolidation or otherwise),
in the same manner and to the same extent that the Company or its Affiliates
would be obligated under this Plan if no succession had taken place.

 

12

--------------------------------------------------------------------------------

In the case of any transaction in which a successor would not by the foregoing
provision or by operation of law be bound by this Plan, the Company shall
require such successor expressly and unconditionally to assume and agree to
perform the Company’s or its Affiliates’ obligations under this Plan, in the
same manner and to the same extent that the Company would be required to perform
if no such succession had taken place. The term “Company,” as used in this Plan,
shall mean the Company as hereinbefore defined and any successor or assignee to
the business or assets which by reason hereof becomes bound by this Plan.

5. Duration, Amendment and Termination

5.1. Duration. This Plan shall remain in effect until terminated as provided in
Section 5.2. Notwithstanding the foregoing, if a Change in Control occurs, this
Plan shall continue in full force and effect and shall not terminate or expire
until after all Participants who become entitled to any payments or benefits
hereunder shall have received such payments or benefits in full.

5.2. Amendment and Termination. The Plan may be terminated or amended in any
respect by resolution adopted by the Committee unless a Change in Control has
previously occurred. However, after the Board has knowledge of a possible
transaction or event that if consummated would constitute a Change in Control,
this Plan may not be terminated or amended in any manner which would adversely
affect the rights or potential rights of Participants, unless and until the
Board has determined that all transactions or events that, if consummated, would
constitute a Change in Control have been abandoned and will not be consummated,
and, provided that, the Board does not have knowledge of other transactions or
events that, if consummated, would constitute a Change in Control. If a Change
in Control occurs, the Plan shall no longer be subject to amendment, change,
substitution, deletion, revocation or termination in any respect that adversely
affects the rights of Participants, and no Participant shall be removed from
Plan participation.

6. Miscellaneous

6.1. Legal Fees. The Company agrees to pay, to the full extent permitted by law,
all legal fees and expenses which the Participant may reasonably incur as a
result of any contest by the Company or the Affiliates, the Participant or
others of the validity or enforceability of, or liability under, any provision
of this Plan or any guarantee of performance thereof (including as a result of
any contest by the Participant about the amount of any payment pursuant to this
Plan), plus in each case interest on any delayed payment at the applicable
Federal rate provided for in Section 7872(f)(2)(A) of the Code; provided that
the Company shall have no obligation under this Section 6.1 to the extent the
resolution of any such contest includes a finding denying, in total, the
Participant’s claims in such contest.

6.2. Employment Status. This Plan does not constitute a contract of employment
or impose on the Participant, the Company or the Participant’s Employer any
obligation to retain the Participant as an employee, to change the status of the
Participant’s employment as an “at will” employee, or to change the Company’s or
the Affiliates’ policies regarding termination of employment.

 

13

--------------------------------------------------------------------------------

6.3. Tax Withholding. The Employer may withhold from any amounts payable under
this Plan such Federal, state, local or foreign taxes as shall be required to be
withheld pursuant to any applicable law or regulation.

6.4. Validity and Severability. The invalidity or unenforceability of any
provision of the Plan shall not affect the validity or enforceability of any
other provision of the Plan, which shall remain in full force and effect, and
any prohibition or unenforceability in any jurisdiction shall not invalidate or
render unenforceable such provision in any other jurisdiction.

6.5. Governing Law. The validity, interpretation, construction and performance
of the Plan shall in all respects be governed by the laws of the Commonwealth of
Virginia, without reference to principles of conflict of law.

6.6. Section 409A of the Code. The Plan shall be interpreted, construed and
operated to reflect the intent of the Company that all aspects of the Plan shall
be interpreted either to be exempt from the provisions of Section 409A of the
Code or, to the extent subject to Section 409A of the Code, comply with
Section 409A of the Code and any regulations and other guidance thereunder.
Notwithstanding anything to the contrary in Section 5.2, this Plan may be
amended at any time, without the consent of any Participant, to avoid the
application of Section 409A of the Code in a particular circumstance or to the
extent determined necessary or desirable to satisfy any of the requirements
under Section 409A of the Code, but the Employer shall not be under any
obligation to make any such amendment. Nothing in the Plan shall provide a basis
for any person to take action against the Employer based on matters covered by
Section 409A of the Code, including the tax treatment of any award made under
the Plan, and the Employer shall not under any circumstances have any liability
to any Participant or other person for any taxes, penalties or interest due on
amounts paid or payable under the Plan, including taxes, penalties or interest
imposed under Section 409A of the Code.

6.7 Claim Procedure. If a Participant makes a written request alleging a right
to receive Separation Benefits under the Plan or alleging a right to receive an
adjustment in benefits being paid under the Plan, the Company shall treat it as
a claim for benefits. All claims for Separation Benefits under the Plan shall be
sent to the General Counsel of the Company and must be received within 30 days
after the Date of Termination. If the Company determines that any individual who
has claimed a right to receive Separation Benefits under the Plan is not
entitled to receive all or a part of the benefits claimed, it will inform the
claimant in writing of its determination and the reasons therefore in terms
calculated to be understood by the claimant. The notice will be sent within 90
days of the written request, unless the Company determines additional time, not
exceeding 90 days, is needed and provides the Participant with notice, during
the initial 90-day period, of the circumstances requiring the extension of time
and the length of the extension. The notice shall make specific reference to the
pertinent Plan provisions on which the denial is based, and describe any
additional material or information that is necessary. Such notice shall, in
addition, inform the claimant what procedure the claimant should follow to take
advantage of the review procedures set forth below in the event the claimant
desires to contest the denial of the claim. The claimant may within 90 days
thereafter submit in writing to the Plan Administrator a notice that the
claimant contests the denial of his or her claim by the Company

 

14

--------------------------------------------------------------------------------

and desires a further review. The Plan Administrator shall within 60 days
thereafter review the claim and authorize the claimant to appear personally and
review the pertinent documents and submit issues and comments relating to the
claim to the persons responsible for making the determination on behalf of the
Plan Administrator. The Plan Administrator will render its final decision with
specific reasons therefor in writing and will transmit it to the claimant within
60 days of the written request for review, unless the Plan Administrator
determines additional time, not exceeding 60 days, is needed, and so notifies
the Participant during the initial 60-day period. If the Plan Administrator
fails to respond to a claim filed in accordance with the foregoing within 60
days or any such extended period, the Plan Administrator shall be deemed to have
denied the claim. The Committee may revise the foregoing procedures as it
determines necessary to comply with changes in the applicable U.S. Department of
Labor regulations.

6.8. Unfunded Plan Status. This Plan is intended to be an unfunded plan and to
qualify as a severance pay plan within the meaning of Labor Department
Regulations Section 2510.3-2(b). All payments pursuant to the Plan shall be made
from the general funds of the Employer and no special or separate fund shall be
established or other segregation of assets made to assure payment. No
Participant or other person shall have under any circumstances any interest in
any particular property or assets of the Company or its Affiliates as a result
of participating in the Plan. Notwithstanding the foregoing, the Committee may
authorize the creation of trusts or other arrangements to assist in accumulating
funds to meet the obligations created under the Plan; provided, however, that,
unless the Committee otherwise determines, the existence of such trusts or other
arrangements is consistent with the “unfunded” status of the Plan.

6.9. Reliance on Adoption of Plan. Subject to Section 5.2, each person who shall
become a Key Executive shall be deemed to have served and continue to serve in
such capacity in reliance upon the Change in Control provisions contained in
this Plan.

6.10. Plan Supersedes prior U.S. Arrangements with one Exception. For the period
of two years following the occurrence of a Change in Control, the provisions of
this Program shall supersede, with respect to U.S. Participants, any and all
plans, programs, policies and arrangements of the Company or its Affiliates
providing severance benefits, EXCEPT FOR the 2012 Performance Incentive Plan.

IN WITNESS WHEREOF, the Company has caused this Plan to be executed by its duly
authorized officer effective as of the Effective Date set forth above.

 

   KRAFT FOODS GROUP, INC.       By:   

/s/ Diane Johnson May

         Diane Johnson May          Executive Vice President, Human Resources   

 

15