Exhibit 10.1

February 13, 2009

Dieter Esch

Brad Krassner

Wilhelmina International Ltd.

Wilhelmina Acquisition Corp.

Wilhelmina Film & TV Productions LLC

Wilhelmina Licensing LLC

Wilhelmina Artist Management LLC

Wilhelmina - Miami, Inc.

Stockholders of Wilhelmina – Miami, Inc.

Lorex Investment AG

Krassner Family Investments Limited Partnership

Sean Patterson

Re:           Agreement Regarding Calculation of WAM EBITDA and Wilhelmina Miami
EBITA

 
Gentlemen:

Reference is made to the Agreement, dated as of August 25, 2008 (the
“Agreement”), by and among New Century Equity Holdings Corp., Wilhelmina
Acquisition Corp., Wilhelmina International Ltd. and its affiliates and, inter
alia, the undersigned (together, the “Parties”).  Capitalized terms used herein
and not otherwise defined herein shall have the meanings ascribed to such terms
in the Agreement.

The Parties hereby agree that, effective as of the date hereof, the Agreement is
hereby amended as follows:

(a)
All references in Section 2.8(a)(i) and Section 2.8(b)(i) to the “third
anniversary of the Closing Date” shall be changed to  “December 31, 2012”.

(b)
All references in Section 2.8(a)(ii), Section 2.8(b)(ii) and Section 2.8(c)
(which contains 2 such references) to “the Closing Date, the first anniversary
of the Closing and the second anniversary of the Closing Date” shall be changed
to “January 1, 2009, January 1, 2010 and January 1, 2011”.

(c)
The definition of “Closing Net Asset Adjustment” shall be modified to include,
at the end of the first sentence thereof (i.e., following “minus (e) the Term
Loan Amount”): “minus (f) Pre-Closing 2009 WAM/Miami Cash”.  The parties
understand and agree that illustrative Schedule 1.33 does not include the
foregoing additional offset.

 

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Wilhelmina In
Page 2
February 13, 2009
 
 
(d)
The following definition shall be added to Article I in the Agreement:
“Pre-Closing 2009 WAM/Miami Cash” shall mean cash received by any Wilhelmina
Transferred Company that is attributable to EBITDA (a) earned on or prior to the
Closing Date and (b) that is or would be (in the reasonable judgment of
Purchaser) included for purposes of calculating the WAM Earnout or the Miami
Earnout.”

Except as specifically amended hereby, the Agreement shall remain in full force
and effect.

This letter amendment may be executed in counterparts and by the Parties in
separate counterparts, each of which when so executed and delivered shall be an
original, but all of which together shall constitute one and the same
instrument.  This letter amendment may be executed and delivered by telecopier
or other facsimile transmission with the same force and effect as if the same
were a fully executed and delivers original manual counterpart.  This letter
amendment shall be governed by and construed in accordance with the laws of the
State of New York without giving effect to any choice or conflict of law
provision or rule (whether of the State of New York or any other jurisdiction)
that would cause the application of the laws of any other jurisdiction other
than the State of New York.

Please indicate your agreement by signing below.

Sincerely.

     
NEW CENTURY EQUITY HOLDINGS CORP.
 
WILHELMINA ACQUISITION CORP.
     
By:
/s/ John Murray  
By:
/s/ Evan Stone
Title:
Chief Financial Officer  
Title:
Vice President
Date:
February 13, 2009  
Date:
February 13, 2009

[Additional Signature Pages Follow]
 

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Wilhelmina In
Page 2
February 13, 2009
 
[Additional Signature Pages to Letter Agreement Regarding Calculation of
WAM EBITDA and Wilhelmina Miami EBITDA]

Agreed to:

KRASSNER FAMILY INVESTMENTS LIMITED PARTNERSHIP
 
WILHELMINA – MIAMI, INC.
     
By: 
KRASSNER INVESTMENTS, INC.,      
 
its General Partner
 
By:
/s/ Sean Patterson
     
Title:
President
By:
/s/ Brad Krassner
 
Date:
February 13, 2009
Title:
President
   
Date:
February 13, 2009 
   

 
/s/ Dieter Esch
 
WILHELMINA FILM & TV PRODUCTIONS LLC
Dieter Esch, in his individual capacity and on behalf of certain other
shareholders of Wilhelmina – Miami, Inc. pursuant to a power of attorney granted
to him
 
By:
/s/ Sean Patterson
 
Title:
President
Date:
February 13, 2009
 
Date:
February 13, 2009

 
 
/s/ Brad Krassner
 
/s/ Sean Patterson
Brad Krassner
 
Sean Paterson
Date:
February 13, 2009
 
Date:
February 13, 2009

LOREX INVESTMENTS AG
 
WILHELMINA LICENSING LLC
     
By:
/s/ Peter Marty
 
By:
/s/ Sean Patterson
Title:
Board of Directors
 
Title:
President
Date:
February 13, 2009
 
Date:
February 13, 2009

WILHELMINA INTERNATIONAL LTD.
 
WILHELMINA ARTIST MANAGEMENT LLC
     
By:
/s/ Sean Patterson
 
By:
/s/ Sean Patterson
Title:
President
 
Title:
President
Date:
February 13, 2009
 
Date:
February 13, 2009