Exhibit 10.1

FIRST AMENDMENT TO ISDA MASTER AGREEMENT

This FIRST AMENDMENT TO ISDA MASTER AGREEMENT (this “Amendment Agreement”) is
entered into as of February 23, 2009, and forms part of and is supplemental to
that certain ISDA Master Agreement, dated as of July 19, 2007, between KEYBANK
NATIONAL ASSOCIATION (“Party A”) and JUPITERMEDIA CORPORATION, a Delaware
corporation, to be known as WebMediaBrands Inc. (“Party B”) including the
Schedule thereto, dated as of July 19, 2007 (as the same may from time to time
be amended, restated or otherwise modified or replaced, the “Master Agreement”).

WHEREAS, Party A and Party B entered into a Transaction (as defined in the
Master Agreement) governed by the Master Agreement, that is evidenced by that
certain Confirmation between Party A and Party B, dated as of July 19, 2007 (the
“2007 Confirmation”);

WHEREAS, Party A and Party B desire to amend the Master Agreement and the 2007
Confirmation;

WHEREAS, each capitalized term used herein and defined in the Master Agreement,
but not otherwise defined herein, shall have the meaning given such term in the
Master Agreement; and

WHEREAS, unless otherwise specifically provided herein, the provisions of the
Master Agreement and the 2007 Confirmation revised herein are amended effective
as of the date of this Amendment Agreement;

NOW, THEREFORE, in consideration of the premises and of the mutual covenants
herein and for other valuable consideration, the parties agrees as follows:

 

I. Amendments to the Master Agreement

 

(a) Part 1(a) of the Schedule is hereby amended in its entirety to read as
follows:

 

  (a) “Specified Entity” means in relation to Party A for the purpose of:

 

       Section 5(a)(v): None

       Section 5(a)(vi): None

       Section 5(a)(vii): None

       Section 5(b)(ii): None

 

       and in relation to Party B for the purpose of:

       Section 5(a)(v): None

       Section 5(a)(vi): None

       Section 5(a)(vii): Party B, Mediabistro.com, Ellen L. Meckler and Alan M.
Meckler

       Section 5(b)(ii): None

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(b) Part 1(i) of the Schedule is hereby amended in its entirety to read as
follows:

(i) Additional Termination Event: For the purpose of Section 5(b)(iii) of this
Agreement, it shall be an “Additional Termination Event” with Party B being the
Affected Party if:

(i) any Credit Support Document, in accordance with its terms, expires,
terminates, or ceases to be in full force and effect for the purpose of this
Agreement unless (i) this Agreement is expressly amended in writing to reflect
that it is no longer a Credit Support Document hereunder or (ii) a replacement
Credit Support Document is entered into the terms of which are satisfactory to
Party A in its sole discretion; or

(ii) on any date (assuming, for the purpose of such calculation, that such date
is an Early Termination Date), the amount payable by Party B pursuant to
Section 6(e) of the Master Agreement would be zero.

 

(c) Part 2(b) of the Schedule is hereby amended in its entirety to read as
follows:

(b) Quarterly and annual financial statements of Party B when reasonably
requested by Party A and not otherwise provided to Party A under the Credit
Support Documents.

 

(d) Part 3(c) of the Schedule is hereby amended in its entirety to read as
follows:

(c) Credit Support Document: In relation to Party A, means not applicable. In
relation to Party B, means:

(i) Each of the following documents, as each such document may from time to time
be amended, restated or otherwise modified:

(a) that certain Guaranty of Payment, dated as of February 23, 2009, from Alan
M. Meckler to Party A;

(b) that certain Security Agreement, dated as of February 23, 2009, from Party B
to Party A;

(c) that certain Security Agreement, dated as of July 30, 2007, delivered by
Mediabistro.com to Party A, as amended by that certain First Amendment to
Security Agreement, dated as of February 23, 2009;

(d) that certain Intellectual Property Security Agreement, dated as of July 12,
2007, delivered by Party B to Party A, as amended by that certain First
Amendment to Intellectual Property Security Agreement, dated as of February 23,
2009;

 

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(e) that certain Intellectual Property Security Agreement, dated as of July 30,
2007, delivered by Mediabistro.com to Party A, as amended by that certain First
Amendment to Intellectual Property Security Agreement, dated as of February 23,
2009;

(f) that certain Pledge Agreement, dated as of July 12, 2007, delivered by Party
B to Party A, as amended by that certain First Amendment to Pledge Agreement,
dated as of February 23, 2009; and

(g) that certain Mortgage, Security Agreement, Assignment of Leases and Rents
and Fixture Filing, dated as of February 23, 2009, from Ellen Meckler to Party
A.

(ii) any other guarantee, security agreement, or other document (not referenced
in subpart (i) above) entered into on or after February 23, 2009, that, by its
terms, guarantees, secures or otherwise supports the performance of Party B’s
obligations under this Agreement.

 

(e) Part 3(d) of the Schedule is hereby amended in its entirety to read as
follows:

(d) Credit Support Provider. In relation to Party A, means not applicable. In
relation to Party B, means each party to any Credit Support Document of Party B,
other than (i) Party A or Party B, (ii) any Affiliate of Party A, or (iii) any
other secured party under such Credit Support Document.

 

II. Amendment to the 2007 Confirmation

The 2007 Confirmation is hereby amended to delete the “Other Terms and
Conditions” provision therefrom and to insert in place thereof the following:

Other Term and Conditions:

Party B agrees to deposit into a deposit account with Party A (the “Blocked
Account”), commencing February 23, 2009, and continuing on each
April 1, July 1, October 1, and January 1 thereafter, cash in amount equal to
the Fixed Amount that would be payable for the current Calculation Period. Party
B hereby grants to Party A a security interest in and an assignment of the
Blocked Account, and pledges and assigns the Blocked Account to Party A, to
secure the prompt and full payment and performance of the obligations of Party B
hereunder. Party B hereby irrevocably authorizes Party A, at any time and from
time to time, to cause any and all of the funds, credits and balances in the
Blocked Account, to be applied to the payments due hereunder. Party A agrees to
pay interest at a rate per annum equal to the overnight Federal Funds Rate for
the funds deposited in the Blocked Account.

 

III. Representations and Warranties

 

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Each party makes the representations and warranties set forth in
Section 3(a)(i), (ii), (iii), (iv), and (v), Section 3(b), Section 3(c), and
Section 3(d) of the Master Agreement, as of the date hereof, except that all
references in such Sections to “this Agreement” (or words or phrases of similar
meaning) shall be deemed to be references to this Amendment Agreement and the
Master Agreement as amended hereby.

 

IV. Miscellaneous

 

  (1) Except as specifically amended hereby, the Master Agreement and the 2007
Confirmation shall continue in full force and effect in accordance with the
provisions thereof, on the date hereof, and nothing herein contained shall be
construed as a waiver or modification of the existing rights under the Master
Agreement or the 2007 Confirmation, except as such rights are expressly modified
hereby; and

 

  (2) This Amendment Agreement constitutes the entire agreement and
understanding of the parties with respect to the subject matter hereof. The
Amendment Agreement shall be governed by and construed in accordance with the
laws of the State of New York without reference to its choice of law doctrine,
and may be executed in counterparts, each of which shall be deemed an original
and all of which when taken together shall constitute one and the same
instrument.

[Remainder of page intentionally left blank.]

 

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JURY TRIAL WAIVER. PARTY A AND PARTY B, TO THE EXTENT PERMITTED BY LAW, EACH
HEREBY WAIVES ANY RIGHT TO HAVE A JURY PARTICIPATE IN RESOLVING ANY DISPUTE,
WHETHER SOUNDING IN CONTRACT, TORT OR OTHERWISE, BETWEEN PARTY A AND PARTY B,
ARISING OUT OF, IN CONNECTION WITH, RELATED TO, OR INCIDENTAL TO THE
RELATIONSHIP ESTABLISHED AMONG THEM IN CONNECTION WITH THIS AMENDMENT AGREEMENT
OR ANY DOCUMENT OR AGREEMENT EXECUTED OR DELIVERED IN CONNECTION HEREWITH OR THE
TRANSACTIONS RELATED THERETO.

IN WITNESS WHEREOF, the parties have executed this document on the respective
dates specified below with effect from the date specified on the first page of
this document.

 

KEYBANK NATIONAL ASSOCIATION By:  

/s/    Jeff Kalinowsky

  Jeff Kalinowsky   Senior Vice President JUPITERMEDIA CORPORATION By:  

/s/    Alan M. Meckler

Name:   Alan M. Meckler Title:   Chairman and Chief Executive Officer

Signature Page to

First Amendment to ISDA Master Agreement