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> > > > THE SECURITIES OFFERED HEREBY HAVE NOT BEEN AND WILL NOT BE REGISTERED
> > > > WITH THE UNITED STATES SECURITIES AND EXCHANGE COMMISSION OR THE
> > > > SECURITIES COMMISSION OF ANY STATE PURSUANT TO AN EXEMPTION FROM
> > > > REGISTRATION PROVIDED BY SECTION 3(b) OF THE SECURITIES ACT OF 1933, AS
> > > > AMENDED, AND THE RULES AND REGULATIONS PROMULGATED THEREUNDER (THE "1933
> > > > ACT)

US $25,000.00

NAKED BRAND GROUP, INC.
8% CONVERTIBLE REDEEMABLE NOTE
DUE NOVEMBER 23, 2014
BACK END NOTE

          FOR VALUE RECEIVED, Naked Brand Group, Inc., (the “Company”) promises
to pay to the order of ___________________ and its authorized successors and
permitted assigns ("Holder"), the aggregate principal face amount of Twenty Five
Thousand dollars exactly (U.S. $25,000.00) on November 23, 2014 ("Maturity
Date") and to pay interest on the principal amount outstanding hereunder at the
rate of 8% per annum commencing on December 23, 2013. The Company agrees that
upon the date of cash funding of this note it will receive the sum of Twenty
Five Thousand Dollars. The interest will be paid to the Holder in whose name
this Note is registered on the records of the Company regarding registration and
transfers of this Note. The principal of, and interest on, this Note are payable
at 16192 Coastal Highway, Lewes, DE 19958, initially, and if changed, last
appearing on the records of the Company as designated in writing by the Holder
hereof from time to time. The Company will pay each interest payment and the
outstanding principal due upon this Note before or on the Maturity Date, less
any amounts required by law to be deducted or withheld, to the Holder of this
Note by check or wire transfer addressed to such Holder at the last address
appearing on the records of the Company. The forwarding of such check or wire
transfer shall constitute a payment of outstanding principal hereunder and shall
satisfy and discharge the liability for principal on this Note to the extent of
the sum represented by such check or wire transfer. Interest shall be payable in
Common Stock (as defined below) pursuant to paragraph 4(b) herein.

                            This Note is subject to the following additional
provisions:

                            1.           This Note is exchangeable for an equal
aggregate principal amount of Notes of different authorized denominations, as
requested by the Holder surrendering the same. No service charge will be made
for such registration or transfer or exchange, except that Holder shall pay any
tax or other governmental charges payable in connection therewith.

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                            2.           The Company shall be entitled to
withhold from all payments any amounts required to be withheld under applicable
laws.

                            3.           This Note may be transferred or
exchanged only in compliance with the Securities Act of 1933, as amended ("Act")
and applicable state securities laws. Any attempted transfer to a non-qualifying
party shall be treated by the Company as void. Prior to due presentment for
transfer of this Note, the Company and any agent of the Company may treat the
person in whose name this Note is duly registered on the Company's records as
the owner hereof for all other purposes, whether or not this Note be overdue,
and neither the Company nor any such agent shall be affected or bound by notice
to the contrary. Any Holder of this Note electing to exercise the right of
conversion set forth in Section 4(a) hereof, in addition to the requirements set
forth in Section 4(a), and any prospective transferee of this Note, also is
required to give the Company written confirmation that this Note is being
converted ("Notice of Conversion") in the form annexed hereto as Exhibit A. The
date of receipt (including receipt by telecopy) of such Notice of Conversion
shall be the Conversion Date.

                              4.           (a) The Holder of this Note is
entitled, at its option, at any time after 180 days, and after full cash payment
for the shares convertible hereunder, to convert all or any amount of the
principal face amount of this Note then outstanding into shares of the Company's
common stock (the "Common Stock") without restrictive legend of any nature, at a
price ("Conversion Price") for each share of Common Stock equal to 55% of the
average of the two lowest closing bid prices of the Common Stock as reported on
the National Quotations Bureau OTCQB exchange which the Company’s shares are
traded or any exchange upon which the Common Stock may be traded in the future
("Exchange"), for the ten prior trading days including the day upon which a
Notice of Conversion is received by the Company (provided such Notice of
Conversion is delivered by fax or other electronic method of communication to
the Company after 4 P.M. Eastern Standard or Daylight Savings Time if the Holder
wishes to included the same day closing price). If the shares have not been
delivered within 3 business days, the Notice of Conversion may be rescinded.
Such conversion shall be effectuated by the Company delivering the shares of
Common Stock to the Holder within 3 business days of receipt by the Company of
the Notice of Conversion. Once the Holder has received such shares of Common
Stock, the Holder shall surrender this Note to the Company, executed by the
Holder evidencing such Holder's intention to convert this Note or a specified
portion hereof, and accompanied by proper assignment hereof in blank. Accrued
but unpaid interest shall be subject to conversion. No fractional shares or
scrip representing fractions of shares will be issued on conversion, but the
number of shares issuable shall be rounded to the nearest whole share.

                             (b)           Interest on any unpaid principal
balance of this Note shall be paid at the rate of 8% per annum. Interest shall
be paid by the Company in Common Stock ("Interest Shares"). The Holder may, at
any time, send in a Notice of Conversion to the Company for Interest Shares
based on the formula provided in Section 4(a) above. The dollar amount converted
into Interest Shares shall be all or a portion of the accrued interest
calculated on the unpaid principal balance of this Note to the date of such
notice.

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                            (c)           This Note may not be prepaid, except
that if the $25,000 Rule 144 convertible redeemable note issued by the Company
of even date herewith is redeemed by the Company within 6 months of the issuance
date of such Note, this Note will automatically terminate, as will he offsetting
Holder issued $25,000 note.

                            (d)           Upon (i) a transfer of all or
substantially all of the assets of the Company to any person in a single
transaction or series of related transactions, (ii) a reclassification, capital
reorganization or other change or exchange of outstanding shares of the Common
Stock, or (iii) any consolidation or merger of the Company with or into another
person or entity in which the Company is not the surviving entity (other than a
merger which is effected solely to change the jurisdiction of incorporation of
the Company and results in a reclassification, conversion or exchange of
outstanding shares of Common Stock solely into shares of Common Stock) (each of
items (i), (ii) and (iii) being referred to as a "Sale Event"), then, in each
case, the Company shall, upon request of the Holder, redeem this Note in cash
for 150% of the principal amount, plus accrued but unpaid interest through the
date of redemption, or at the election of the Holder, such Holder may convert
the unpaid principal amount of this Note (together with the amount of accrued
but unpaid interest) into shares of Common Stock immediately prior to such Sale
Event at the Conversion Price.

                            (e)           In case of any Sale Event in
connection with which this Note is not redeemed or converted, the Company shall
cause effective provision to be made so that the Holder of this Note shall have
the right thereafter, by converting this Note, to purchase or convert this Note
into the kind and number of shares of stock or other securities or property
(including cash) receivable upon such reclassification, capital reorganization
or other change, consolidation or merger by a holder of the number of shares of
Common Stock that could have been purchased upon exercise of the Note and at the
same Conversion Price, as defined in this Note, immediately prior to such Sale
Event. The foregoing provisions shall similarly apply to successive Sale Events.
If the consideration received by the holders of Common Stock is other than cash,
the value shall be as determined by the Board of Directors of the Company or
successor person or entity acting in good faith.

                            5.           No provision of this Note shall alter
or impair the obligation of the Company, which is absolute and unconditional, to
pay the principal of, and interest on, this Note at the time, place, and rate,
and in the form, herein prescribed.

                            6.           The Company hereby expressly waives
demand and presentment for payment, notice of non-payment, protest, notice of
protest, notice of dishonor, notice of acceleration or intent to accelerate, and
diligence in taking any action to collect amounts called for hereunder and shall
be directly and primarily liable for the payment of all sums owing and to be
owing hereto.

                            7.           The Company agrees to pay all costs and
expenses, including reasonable attorneys' fees and expenses, which may be
incurred by the Holder in collecting any amount due under this Note.

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                            8.           If one or more of the following
described "Events of Default" shall occur:

                            (a)           The Company shall default in the
payment of principal or interest on this Note or any other note issued to the
Holder by the Company; or

                            (b)           Any of the representations or
warranties made by the Company herein or in any certificate or financial or
other written statements heretofore or hereafter furnished by or on behalf of
the Company in connection with the execution and delivery of this Note shall be
false or misleading in any respect; or

                            (c)           The Company shall fail to perform or
observe, in any respect, any covenant, term, provision, condition, agreement or
obligation of the Company under this Note or any other note issued to the Holder
and not cure such breach within 10 days; or

                            (d)           The Company shall (1) become
insolvent; (2) admit in writing its inability to pay its debts generally as they
mature; (3) make an assignment for the benefit of creditors or commence
proceedings for its dissolution; (4) apply for or consent to the appointment of
a trustee, liquidator or receiver for its or for a substantial part of its
property or business; (5) file a petition for bankruptcy relief, consent to the
filing of such petition or have filed against it an involuntary petition for
bankruptcy relief, all under federal or state laws as applicable; or

                            (e)           A trustee, liquidator or receiver
shall be appointed for the Company or for a substantial part of its property or
business without its consent and shall not be discharged within thirty (30) days
after such appointment; or

                            (f)           Any governmental agency or any court
of competent jurisdiction at the instance of any governmental agency shall
assume custody or control of the whole or any substantial portion of the
properties or assets of the Company; or

                            (g)           One or more money judgments, writs or
warrants of attachment, or similar process, in excess of fifty thousand dollars
($50,000) in the aggregate, shall be entered or filed against the Company or any
of its properties or other assets and shall remain unpaid, unvacated, unbonded
or unstayed for a period of fifteen (15) days or in any event later than five
(5) days prior to the date of any proposed sale thereunder; or

                            (h)           After January 6, 2014, defaulted on or
breached any term of any other note of similar debt instrument into which the
Company has entered and failed to cure such default within the appropriate grace
period; or

                            (i)           The Company shall have its Common
Stock delisted from an exchange (including the OTCBB exchange) or, if the Common
Stock trades on an exchange, then trading in the Common Stock shall be suspended
for more than 10 consecutive days;

                            (j)           Intentionally Deleted;

                            (k)           The Company shall not deliver to the
Holder the Common Stock pursuant to paragraph 4 herein without restrictive
legend within 3 business days of its receipt of a Notice of Conversion; or

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                            (l)           The Company shall not replenish the
reserve set forth in Section 12, within 3 business days of the request of the
Holder ; or

                            (m)           The Company’s Common Stock has a
closing bid price of less than $0.06 per share for at least 5 consecutive
trading days; or

                            (n)           The aggregate dollar trading volume of
the Company’s Common Stock is less than twenty five thousand dollars
($25,000.00) in any 5 consecutive trading days; or

                            (o)           The Company shall cease to be
“current” in its filings with the Securities and Exchange Commission.

Then, or at any time thereafter, unless cured (except for 8(m) and 8(n) which
are incurable defaults the sole remedy of which is to allow the Holder to cancel
offsetting back end notes issued to the Company), and in each and every such
case, unless such Event of Default shall have been waived in writing by the
Holder (which waiver shall not be deemed to be a waiver of any subsequent
default) at the option of the Holder and in the Holder's sole discretion, the
Holder may consider this Note immediately due and payable, without presentment,
demand, protest or (further) notice of any kind (other than notice of
acceleration), all of which are hereby expressly waived, anything herein or in
any note or other instruments contained to the contrary notwithstanding, and the
Holder may immediately, and without expiration of any period of grace, enforce
any and all of the Holder's rights and remedies provided herein or any other
rights or remedies afforded by law. Upon an Event of Default, interest shall be
accrue at a default interest rate of 24% per annum or, if such rate is usurious
or not permitted by current law, then at the highest rate of interest permitted
by law. Further, if the Note becomes due and payable, the Holder may use the
outstanding principal and interest due under the Note to offset any payment
obligations it may have to the Company. In the event of a breach of 8(k) the
penalty shall be $250 per day the shares are not issued beginning on the 4th day
after the conversion notice was delivered to the Company. This penalty shall
increase to $500 per day beginning on the 10th day.

If the Holder shall commence an action or proceeding to enforce any provisions
of this Note, including without limitation engaging an attorney, then the Holder
shall be reimbursed by the Company for its attorneys’ fees and other costs and
expenses incurred in the investigation, preparation and prosecution of such
action or proceeding.

                            9.           In case any provision of this Note is
held by a court of competent jurisdiction to be excessive in scope or otherwise
invalid or unenforceable, such provision shall be adjusted rather than voided,
if possible, so that it is enforceable to the maximum extent possible, and the
validity and enforceability of the remaining provisions of this Note will not in
any way be affected or impaired thereby.

                            10.         Neither this Note nor any term hereof
may be amended, waived, discharged or terminated other than by a written
instrument signed by the Company and the Holder.

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                            11.         The Company represents that it is not a
“shell” issuer and has never been a “shell” issuer or that if it previously has
been a “shell” issuer that at least 12 months have passed since the Company has
reported form 10 type information indicating it is no longer a “shell issuer.
Further. The Company will instruct its counsel to either (i) write a 144-
3(a)(9) opinion to allow for salability of the conversion shares or (ii) accept
such opinion from Holder’s counsel.

                            12.         Prior to cash funding of this Note, The
Company will issue irrevocable transfer agent instructions reserving 4x the
number of shares of Common Stock necessary to allow the holder to convert this
note based on the discounted conversion price set forth in Section 4(a). The
reserve shall be replenished as needed to allow for conversions of this Note.
Upon full conversion of this Note, the reserve representing this Note shall be
cancelled.

                            13.         The Company will give the Holder direct
notice of any corporate actions including but not limited to name changes, stock
splits, recapitalizations etc. This notice shall be given to the Holder as soon
as possible under law.

                            14.         This Note shall be governed by and
construed in accordance with the laws of New York applicable to contracts made
and wholly to be performed within the State of New York and shall be binding
upon the successors and assigns of each party hereto. The Holder and the Company
hereby mutually waive trial by jury and consent to exclusive jurisdiction and
venue in the courts of the State of New York. This Agreement may be executed in
counterparts, and the facsimile transmission of an executed counterpart to this
Agreement shall be effective as an original.

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                            IN WITNESS WHEREOF, the Company has caused this Note
to be duly executed by an officer thereunto duly authorized.

Dated: December 23, 2013

NAKED BRAND GROUP, INC.

    By: __________________________________

Title: __________________________________

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EXHIBIT A

NOTICE OF CONVERSION

(To be Executed by the Registered Holder in order to Convert the Note)

                              The undersigned hereby irrevocably elects to
convert $___________ of the above Note into _________ Shares of Common Stock of
Naked Brand Group, Inc. (“Shares”) according to the conditions set forth in such
Note, as of the date written below.

                               If Shares are to be issued in the name of a
person other than the undersigned, the undersigned will pay all transfer and
other taxes and charges payable with respect thereto.

Date of Conversion:
__________________________________________________________________________________________
Applicable Conversion Price:
___________________________________________________________________________________
Signature:
__________________________________________________________________________________________________
                                                  [Print Name of Holder and
Title of Signer]
Address:
__________________________________________________________________________________________________

SSN or EIN: __________________________________________________________
Shares are to be registered in the following name:
____________________________________________________________________

Name: ______________________________________________________________
Address: ____________________________________________________________
Tel: ________________________________________________________________
Fax: ________________________________________________________________
SSN or EIN: __________________________________________________________

Shares are to be sent or delivered to the following account:

Account Name:
_____________________________________________________________________________________________
Address:
__________________________________________________________________________________________________

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