Exhibit 10.1
 
CONSULTING AGREEMENT

THIS AGREEMENT is dated February ___, 2013 (the “Effective Date”) by and between
WALLY WORLD MEDIA, INC., a Nevada corporation (the “Company”) and  CELEBRITIES
AND ATHLETES CONSULTING SERVICES, LLC, a Delaware limited liability company
(“Consultant”).
 
In consideration of the mutual covenants contained herein, and for such other
good and valuable consideration, the receipt and sufficiency of which are hereby
conclusively acknowledged, the parties, intending to be legally bound, agree as
follows:

1.           Consulting Duties:
 
 
(a)
The Consultant shall make introductions on behalf of the Company to celebrities
in the sports and entertainment industries to be mutually agreed upon by the
parties hereto and set forth on Annex A of this Agreement, as may be amended
from time to time in writing (each, an “Approved Celebrity,” and collectively,
the “Approved Celebrities”), to offer services and “job offerings” (the
“Services”) on the Company’s YOUPOP website (the “Website”) in accordance with
the Company’s standard written  terms and conditions set forth on the Website.
The parties hereto agree that each Approved Celebrity shall be entitled to set
prices for any Services offered by such Approved Celebrity in such Approved
Celebrity’s sole discretion.

 
 
(b)
Should the Company desire that the Consultant refrain from contacting any
particular celebrities in the sports and entertainment industries, the Company
shall notify the Consultant in writing and the names of such celebrities shall
be set forth on Annex B hereto, as may be amended from time to time in writing.

 
 
(c)
Any Approved Celebrity that shall offer Services on the Company’s website shall
be referred to herein as a “Activated Celebrity” for the purposes of calculating
the Consultant’s compensation pursuant to Sections 4(b) and 4(c) below.

 
2.           Access to Certain Information. The Company has provided to the
Consultant copies of proposed Company literature and/or information (the
“Approved Company Materials”) for the dissemination of such literature and/or
information to Approved Celebrities.  The Consultant shall not disseminate any
Company materials or documents on behalf of the Company other than the Approved
Company Materials and links to publicly available information about the Company
without the prior written approval of the Company.
 
3.           Term. The term of this Agreement shall be for a period of one (1)
year from the date of this Agreement (the “Term”). Upon the expiration of the
Term, this Agreement shall be automatically renewed for successive one year
terms unless wither party shall send written notice to the other party of its
intention not to renew this Agreement at least thirty (30) days prior to the
expiration of the then current Term.
 
 
 

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4.           Compensation.  With respect to any Approved Celebrity that becomes
an Activated Celebrity during the Term and/or for a period of twelve (12) months
after the termination of this Agreement (the “Tail Period”), the Company shall
pay the Consultant the following compensation (which shall be non-refundable
notwithstanding the termination of this Agreement):
 
 
(a)
Cash Compensation. The Company shall pay the Consultant, or to Consultant’s
designee, a non-refundable monthly retainer in the amount of $2,500 payable as
follows, (i) $ 7,500 payable upon the execution of this Agreement and (i) $2,500
commencing on the   four (4) month anniversary of this Agreement and every month
on the monthly anniversary of this Agreement thereafter during the Term.
Notwithstanding the forgoing, in the event that the Company shall secure debt or
equity financing, in one or more financings, of at least $500,000 in the
aggregate during the initial one year Term of this Agreement, then the monthly
retainer shall retroactively increase from the Effective Date to $5,000 per
month and the Company shall remit to the Consultant the additional cash
compensation within five (5) business days after the closing of any such
financing.

 
 
(b)
Stock Compensation.

 
 
(i)
The Initial Shares . Within ten (10) business days after the Effective Date, the
Company shall  issue to the Consultant or to Consultant’s designee in the name
of the Consultant or Consultant’s designee, 250,000 shares of the Company’s
common stock, par value $0.0001 per share (the “Initial Shares ”).

 
 
(ii)
TheAdditional Shares . Within ten (10) business days after twenty (20) Activated
Celebrities shall be offering Services on the Company’s Website, the Company
shall  issue to the Consultant or to Consultant’s designee in the name of the
Consultant or Consultant’s designee, an additional 250,000 shares of the
Company’s common stock (the “Additional Shares ”).

 
 
(iii)
The Bonus  Shares . For every additional ten Activated Celebrities (above and
beyond the initial twenty (20) Activated Celebrities) that shall commence
offering Services on the Company’s Website, the Company shall issue to the
Consultant within ten (10) business days after reaching such threshold, an
additional 5,000 shares (or in the case of any Hall of Fame, All-Star, or award
winning celebrity, 10,000 shares) of the Company’s stock per each additional
Activated Celebrity that shall list an offer for Services on the Company Website
(the “Bonus Shares,” and together with the Initial Shares and the
Additional   Shares, collectively, the “Shares”).

 
 
(iv)
If at any time the Company shall determine to file with the Securities and
Exchange Commission a Registration Statement relating to an offering for its own
account or for the account of others under the Securities Act of 1933, as
amended (the “Securities Act”), of any of its equity securities (other than (i)
any amendment to the Registration Statement (file number 333-185694) previously
filed with the Securities and Exchange Commission or the re-filing of a
Registration Statement that was previously filed and withdrawn; or (ii) on Form
S-4, Form S-8 or their then equivalents relating to equity securities to be
issued solely in connection with any acquisition of any entity or business or
equity securities issuable in connection with stock option or other bona fide,
employee benefit plans), the Company shall use its best efforts to include in
such Registration Statement all of the Shares. Notwithstanding the foregoing,
the Company shall not be obligated to register the Shares as contemplated herein
if all of the Shares may be sold without restriction pursuant to Rule 144
promulgated pursuant to the Securities Act of 1933, as amended.

 
 
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(c)
Bonus Compensation.  In the event that the aggregate group of the Activated
Celebrities shall generate gross revenue (as such term is defined under United
States Generally Accepted Accounting Principles) to the Company in excess of the
cash compensation set forth in Section 4(a) (the “Bonus Threshold”), then the
Consultant shall also receive a cash bonus in the amount of five percent of the
gross revenue generated to the Company by aggregate group of the Activated
Celebrities during the Term and for a period that is the longer of (i) two years
after the termination of this Agreement or (ii) two years after the expiration
of the Tail Period, if any.

 
5.           Termination.  This Agreement may be terminated by the Company on
thirty (30) days prior written notice by the Company to the Consultant (provided
that the Consultant shall still be entitled to the cash, stock and bonus
compensation as set forth in Section 4 hereof notwithstanding such termination).
 
6.           Other Interests.  The Company is aware that the Consultant has now
and will continue to have business interests in other companies and the Company
recognizes that these companies will require a certain portion of the
Consultant’s time.  The Company agrees that the Consultant may continue to
devote time to such outside interests.
 
7.           Representations and Warranties and Covenants.  The Company
covenants that it will perform and fulfill all of its obligations under any
agreement with any Activated Celebrity. The Company represents, warrants and
covenants that (i) it has the full right, power and authority to enter into this
Agreement; (ii) it has acquired all rights necessary to perform this Agreement;
(iii) the Website, any element thereof, or any advertising, promotional or
pub­licity materials supplied by the Company or third parties hereunder will not
contain any language or material which is obscene, libelous, slanderous or
defamatory; (iv) the use of the Activated Celebrities on the Website as
contemplated herein will not violate or infringe the copyright, trademark, or
other rights of any third party; and (v) the sale and distribution of the
Services will comply with all applicable laws, rules and regulations. The
Company also represents and warrants that all oral communications, written
documents or materials furnished to Consultant, any Approved Celebrity or the
public by the Company with respect to its financial affairs, operations,
profitability and strategic planning of the Company and its Website are accurate
in all material respects and Consultant may rely upon the accuracy thereof
without independent investigation.
 
 
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8.           Indemnification. The Company will protect, indemnify and hold
harmless Consultant against any claims or litigation including any damages,
liability, cost and reasonable attorney's fees as incurred with respect thereto
resulting from Consultant's breach of this Agreement or any agreement with any
Activated Celebrity or otherwise in connection with any communication or
dissemination of any said information, documents or materials unless resulting
from Consultant's communication or dissemination of information not provided by
the Company or in a manner not authorized by the Company. Notwithstanding
anything to the contrary set forth in this Agreement, the Company shall not be
obligated to indemnify Consultant for any such losses, claims, damages,
liabilities or expenses incurred by the Consultant which have resulted solely
from Consultant’s bad faith, gross negligence or willful misconduct.
 
9.           Reporting Requirements and Audit Rights.
 
 
(a)
The Company shall provide the Consultant during the Term and for a period of two
(2) years following the termination of this Agreement, with a quarterly report
(whether or not the Company has generated any gross revenue from any Activated
Celebrity) listing each Activated Celebrity and showing all amounts of gross
revenue generated from each Activated Celebrity during that quarter.  The
quarterly reports shall also show the calculation of any Bonus Compensation, if
any.

 
(b)
The Company shall have the right, upon at least five (5) days written notice and
no more than once per calendar year, to inspect the Company’s books and records
and all other documents and material in the possession of or under the control
of the Company with respect to the subject matter of this Agreement at the place
or places where such records are normally retained by the Company. The
Consultant shall have free and full access thereto for such purposes and shall
be permitted to be able to make copies thereof and extracts therefrom.

 
(c)
In the event a shortfall in the amount of the Bonus Compensation of five percent
(5%) or more is discovered, the Company shall reimburse the Consultant for the
cost of the audit including any attorney’s fees incurred in connection
therewith.

 
(d)
The Company agrees to preserve and keep accessible and available to the
Consultant all relevant books and records during the Term for a period of at
least three (3) year following the expiration or termination of the Agreement.

 
10.         Miscellaneous.
 

 
(a) 
This Agreement shall be binding upon the parties and their respective heirs,
executors, administrators, successors and assigns.  The services to be performed
by the Consultant pursuant hereto are personal in character, and neither this
Agreement nor any rights or benefits arising hereunder are assignable by the
Consultant without the prior written consent of the Company provided, however,
the Company hereby acknowledges that in order to secure the celebrity Services
for the Website, the Consultant shall be permitted to interact with the
celebrity’s agents and/or other third party intermediaries.

 
 
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(b) 
This Agreement contains the entire agreement and understanding between the
parties and supersedes any and all prior understandings and agreements between
the parties regarding the engagement of the Consultant.

 
(c) 
No modification hereof shall be binding unless made in writing and signed by the
party against whom enforcement is sought.  No waiver of any provisions of this
Agreement shall be valid unless the same is in writing and signed by the party
against whom it is sought to be enforced, unless it can be shown through custom,
usage or course of action.

 
(d) 
This Agreement is executed in, and it is the intention of the parties hereto
that it shall be governed by, the laws of the State of New York without giving
effect to applicable conflict of laws provisions. Both the Company and the
Consultant consent and submit to the personal and subject matter jurisdiction of
the federal and state courts in New York County, New York for such purposes,
waive any and all rights to contest said jurisdiction and venue and any
objection that said county is not convenient, and waive any right to commence
any action in any jurisdiction except the aforesaid county and state.

 
(e) 
The provisions of this Agreement shall be deemed to be severable, and the
invalidity or unenforceability of any provision shall not affect the validity or
enforceability of the other provisions hereof.

 
(f) 
Any notice or communication permitted or required by this Agreement shall be in
writing and shall become effective upon personal service, or service by wire
transmission, which has been acknowledged by the other party as being received,
or two (2) days after its mailing by certified mail, return receipt requested,
postage prepaid addressed as follows:

(1)           If to the Company:

WALLY WORLD MEDIA, INC.
200 Centennial Avenue
Suite #200
Piscataway, NJ 08854
Attn: Chief Executive Officer
Fax: (732) 577-1188
Email: darin@youpop.com
 
 
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(2)           If to the Consultant, to:

CELEBRITIES AND ATHLETES CONSULTING SERVICES, LLC
65 Mayhew Drive
South Orange, NJ 07079
Attn: Managing Member
Fax: (973) 762-0176
Email: Rkesner1@yahoo.com
 

 
(g) 
Non-Disparagement.  Both parties acknowledge and agree not to defame or publicly
criticize the services, business, integrity, veracity or personal or
professional reputation of the other, in either a professional or personal
manner, at any time during or following the employment period.  With respect to
the Company, this shall include any officers, directors, partners, executives,
employees, representatives or agents of the Company.

 

 
(h) 
Counterparts. This Agreement may be executed and delivered (including by
facsimile or other electronic transmission) in counterparts.

 
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IN WITNESS WHEREOF, WALLY WORLD MEDIA, INC. and the CONSULTANT have executed
this Agreement as of the Effective Date.

COMPANY:
 
CONSULTANT:
         
WALLY WORLD MEDIA, INC.
 
CELEBRITIES AND ATHLETES
     
CONSULTING SERVICES, LLC
         
By:
   
 
 
Name: Darin Marin
 
Name: Renee Kesner
 
Title: CEO
 
Title: Managing Member
 

 
 
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