Exhibit 10.1

CRAWFORD & COMPANY

EXECUTIVE STOCK BONUS PLAN

Long-Term Incentive Plan Award Agreement

THIS AGREEMENT, by and between Harsha V. Agadi (the “Participant”) and
Crawford & Company (“Crawford”), entered into as of the Grant Date (the
“Agreement”);

WHEREAS, Crawford maintains the Crawford & Company Executive Stock Bonus Plan
(the “Plan”), which is incorporated into and forms a part of this Agreement;

WHEREAS, in connection with the Participant’s current service as Crawford’s
interim President and Chief Executive Officer, the Compensation Committee of
Crawford’s Board of Directors (the “Committee”) desires to make an Award under
the Plan to the Participant and to impose certain restrictions for a period of
time on the Participant’s activities that may be considered competitive with or
otherwise potentially harmful to Crawford; and

WHEREAS, the Committee has approved an Award to the Participant of Restricted
Stock Units, in the form of Performance Share Units under the Plan, as
consideration for the Participant agreeing to the restrictions on his activities
described in this Agreement;

NOW, THEREFORE, IT IS AGREED, by and between Crawford and the Participant, as
follows:

1. Terms of Award and Definitions. The following terms used in this Agreement
shall have the meanings set forth in this Section 1:

(a) Company. “Company” means Crawford & Company, along with its subsidiaries,
parents, affiliated entities, and includes the successors and assigns of
Crawford or any such related entities.

(b) Business of the Company. The “Business of the Company” means claims
management, claims adjusting, medical management, medical bill review,
administrative services, and other services as identified and described in the
Company’s 2015 Annual Report.

(c) Code Section 409A. “Code Section 409A” means Section 409A of the Code and
all applicable regulations and other guidance issued under or related to
Section 409A of the Code.

(d) Confidential Information. “Confidential Information” means information about
the Company and its employees and/or customers which is not generally known
outside of the Company, which the Participant learns of in connection with the
Participant’s employment with the Company or service on the Board, which has
value to the Company, and which would be useful to competitors of the Company.
Confidential Information includes, but is not limited to: (1) the Company’s
business and employment policies, marketing methods and the targets of those
methods, financial records, business plans, strategies and ideas, promotional
materials, education and

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training materials, research and development, technology and software systems,
price lists, and recruiting strategies; (2) the nature, origin, composition and
development of the Company’s products and services; (3) the Company’s
proprietary information and processes, and intellectual property; and (4) the
Company’s customer information and the manner in which the Company provides
products and services to customers.

(e) Designated Beneficiary. The “Designated Beneficiary” shall be the
beneficiary or beneficiaries designated by the Participant in a writing filed
with the Committee in such form and at such time as the Committee shall require.

(f) Grant Date. The “Grant Date” is January 7, 2016.

(g) Participant. The “Participant” is Harsha V. Agadi.

(h) Restricted Stock Units. The number of “Restricted Stock Units” (in the form
of Performance Share Units under the Plan) awarded under this Agreement shall be
100,000 shares.

(i) Restriction Period. The “Restriction Period” is the period beginning on the
Grant Date and ending on December 31, 2016.

(j) Trade Secrets. “Trade Secrets” means Confidential Information which meets
the additional requirements of the Georgia Trade Secrets Act.

Except where the context clearly implies or indicates the contrary, a word,
term, or phrase used in the Plan is similarly used in this Agreement.

2. Award; Settlement of Award. Subject to the terms and conditions of this
Agreement and the Plan, the Participant is hereby granted the number of
Restricted Stock Units as set forth in Section 1(h). The Company shall deliver
to the Participant one share of Stock for each vested Restricted Stock Unit, as
determined in accordance with Section 3. The vested Restricted Stock Units
payable to the Participant in accordance with this Agreement shall be paid
solely in shares of Stock. There shall be no adjustment to the Restricted Stock
Units for dividends paid by the Company.

3. Vesting Condition; Transfer of Shares; Forfeiture of Shares. If the
Participant complies with the terms of Section 4 throughout the Restriction
Period, the Restricted Stock Units awarded under this Agreement shall vest as of
the last day of the Restriction Period. Payment of Stock for such vested
Restricted Stock Units shall be made between January 1 and March 15 of the year
following the last day of the Restriction Period. If the Participant violates
any of the terms of Section 4 during the Restriction Period, the Restricted
Stock Units granted under this Agreement shall be forfeited. Notwithstanding any
contrary provision of this Agreement or the Plan, if the Participant does not
return a signed copy of this Agreement to the Committee (or its designated
representative) reasonably promptly, the Participant’s entitlement to Restricted
Stock Units to be granted under this Agreement shall be forfeited.

4. Restrictive Covenant Agreement. The Participant acknowledges that if he were
to compete with the Company in the Business of the Company, he could cause
serious harm to

 

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the Company. The Participant further acknowledges that during his employment and
service on the Board, he will gain valuable confidential business or
professional information, including information that qualifies as Trade Secrets
under the Georgia Uniform Trade Secrets Act; maintain and build substantial
relationships with specific prospective or existing customers or clients of the
Company; and maintain and build customer or client goodwill associated with the
Business of the Company throughout the United States.

(a) Non-Competition. The Participant agrees that, during the Restriction Period,
he will not directly or indirectly engage in the Business of the Company or in
any competitive business or provide services to a competitive business of the
Business of the Company, as an owner, partner or agent, or as employee, by
engaging in activities that are the same as, or substantially similar to, those
activities performed by the Participant on behalf of the Company during the
parties’ employment relationship. The Participant acknowledges that during his
employment with the Company he serves as a “key employee” of the Company within
the meaning of O.C.G.A. § 13-8-51 and that the Participant otherwise had a
primary duty of managing and directing the overall business of the Company.
Therefore, the Participant agrees that the terms, territory, and scope of the
restraint contemplated by this Section 4(a) are reasonable and necessary to
protect the Company’s legitimate business interests.

(b) Non-Solicitation of Customers. The Participant agrees that during the
Restriction Period, he will not, directly or indirectly, solicit or attempt to
solicit any business in competition with the Business of the Company from any of
the customers of the Company with whom the Participant had material contact
during the Participant’s tenure as interim President and Chief Executive Officer
of the Company.

(c) Non-Solicitation/Non-Recruitment of Employees. The Participant agrees that,
during the Restriction Period, he will not, directly or indirectly, on his own
behalf or on behalf of others, hire away or attempt to hire away any person
employed by the Company with whom the Participant had contact in the course of
his employment with the Company.

(d) Duty of Confidentiality. The Participant agrees that, during the Restriction
Period, and thereafter as contemplated in this Section 4(d), the Participant
will not, except in furtherance of the interests of the Company, directly or
indirectly divulge or make use of any Confidential Information, without the
prior written consent of the Company, until such Confidential Information ceases
to be confidential by reason of the actions of others or through an authorized
disclosure by the Participant. The Participant further agrees that if the
Participant is questioned about information subject to this Agreement by anyone
not authorized to receive such information, the Participant will promptly notify
the General Counsel of the Company. This Agreement does not limit the remedies
available under common or statutory law, which may impose longer duties of
non-disclosure.

The Participant agrees that, during the Restriction Period, and thereafter as
contemplated in this Section 4(d), the Participant will not, except in
furtherance of the interests of the Company, directly or indirectly divulge or
make use of any Trade Secrets, until such

 

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Trade Secret(s) ceases to be a Trade Secret by reason of the actions of others
or through an authorized disclosure by the Participant. The Participant further
agrees that if the Participant is questioned about information subject to this
Agreement by anyone not authorized to receive such information, the Participant
will promptly notify the General Counsel of the Company.

(e) Non-Disclosure of Personal Information. The Participant acknowledges that
during the course of his employment with the Company, he may obtain information
regarding individuals as a result of services provided to customers of the
Company such as (i) claim and personal health information, (ii) social security
number, (iii) date of birth and (iv) salary information (“Personal
Information”). The Participant agrees:

(1) Not to acquire, use, or distribute such Personal Information without the
express consent of the subject of such Personal Information, or only to the
extent federal or state law allows such acquisition and disclosure of Personal
Information without consent.

(2) To acquire, use and/or distribute Personal Information solely for the
purposes of carrying out the daily functions of the Participant’s job.

(3) To disclose Personal Information only to authorized third parties. These
agencies may include, but are not necessarily limited to, independent review
agents, claims adjusters, benefits administrators, attorneys and employers.

(4) To limit access to computerized Personal Information solely to staff,
authorized users and administrative personnel and abide by all security measures
designed to assure that unauthorized personnel are not afforded access to
Personal Information.

(f) Remedies. The parties acknowledge and agree that (1) this Agreement is
reasonable and necessary for the protection of the business and goodwill of the
Company, (2) any breach of this Agreement by the Participant will cause the
Company substantial and irreparable harm, and (3) the Participant has received
good, valuable and adequate consideration in exchange for the covenants
contained in this Agreement. Consequently, if the Participant breaches any of
the terms of this Section 4, the Participant will forfeit the Award described in
this Agreement and all rights hereunder.

(g) Construction of Agreement. The covenants contained in this Section 4 shall
be presumed to be enforceable, and any reading causing unenforceability shall
yield to a construction permitting enforcement. If any single covenant or clause
shall be found unreasonable, unenforceable or both, it shall be modified as
appropriate to protect the Company’s interests or severed and the remaining
covenants and clauses shall be enforced in accordance with the tenor of the
Agreement. In the event a court should determine not to enforce a covenant as
written due to overbreadth, the parties specifically agree that said covenant
shall be enforced to the extent reasonable, whether said revisions are in time,
territory, or scope of prohibited activities. This Section 4 represents the
entire understanding between the Participant and the Company on the matters
addressed

 

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herein and supersedes any such prior agreements and may not be modified, changed
or altered by any promise or statement by the Company until such modification
has been approved in writing and signed by both parties. The waiver by the
Company of a breach of any provision of this Agreement by any employee shall not
be construed as a waiver of rights with respect to any subsequent breach by the
Participant.

(h) Survival. This Agreement shall remain in effect, unless modified in writing
signed by both the Participant and on behalf of the Company, throughout the
Restriction Period, and shall survive the termination of the Participant’s
employment with the Company.

5. Non-Transferable. This Award shall not be assignable or transferable except
by will or by laws of descent and distribution.

6. Heirs and Successors.

(a) This Agreement shall be binding upon, and inure to the benefit of, the
Company and the Participant and their respective heirs, executors,
administrators, successors and assigns, and upon any person acquiring, whether
by merger, consolidation, purchase of assets or otherwise, all or substantially
all of the Company’s assets and business.

(b) In the event of the Participant’s death during the Restriction Period, or
thereafter but before payment of the Stock for the Restricted Stock Units, and
the Participant has complied with the terms of Section 4 prior to death, such
Stock shall be delivered to the Designated Beneficiary, in accordance with the
provisions of this Agreement and the Plan.

(c) If the Participant is deceased and has failed to designate a beneficiary, or
if the Designated Beneficiary does not survive the Participant, any stock
distributable to the Participant shall be distributed to the legal
representative of the estate of the Participant.

(d) If the Participant is deceased and has designated a beneficiary but the
Designated Beneficiary dies before distribution of stock to the Designated
Beneficiary under this Agreement, then any stock distributable to the Designated
Beneficiary shall be distributed to the legal representative of the estate of
the Designated Beneficiary.

7. Withholding. The Participant hereby consents to whatever action the Committee
directs to satisfy the minimum statutory tax withholding requirements, if any,
that the Committee in its discretion deems applicable to the Award of Restricted
Stock Units or the satisfaction of any forfeiture or vesting conditions with
respect to such Award. If the Committee so allows, the Participant may elect to
satisfy such minimum federal and state tax withholding requirements through a
reduction in the number of shares of Stock actually transferred to him under the
Plan. If the Participant does not make an election as to the method of
satisfying minimum statutory tax withholding requirements, if any, prior to the
payment of Stock for such earned and vested Restricted Stock Units, the
Participant hereby consents to satisfaction of such withholding by reduction of
the Participant’s paycheck. The Participant’s election as to the method of
satisfying

 

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minimum statutory tax withholding requirements, if any, shall apply for all
awards issued under the Plan until such time as the Participant affirmatively
changes the election.

8. Administration. The authority to manage and control the operation and
administration of this Agreement shall be vested in the Committee, and the
Committee shall have all powers with respect to this Agreement as it has with
respect to the Plan. Any interpretation of the Agreement by the Committee and
any decision made by it with respect to the Agreement is final and binding on
all persons.

9. Securities Registration. Upon the receipt of Stock pursuant to the terms of
this Agreement, the Participant shall, if so requested by the Company, (a) hold
such Stock for investment and not with a view of resale or distribution to the
public and (b) deliver to the Company a written statement satisfactory to the
Company to that effect.

10. Other Laws. The Company shall have the right to refuse to issue or transfer
any Stock under this Agreement if the Company, acting in its absolute
discretion, determines that the issuance or transfer of such Stock might violate
any applicable law or regulation.

11. Disposition of Shares. The Participant shall, so long as he remains an
employee of the Company or Subsidiary Corporation, be obligated to notify the
Company in the case of each sale or other disposition of any Stock acquired
pursuant to the terms of this Agreement, such notice to be given to the Company
immediately upon the occurrence of any such sale or other disposition.

12. No Contract of Employment. Neither the Plan, this Agreement nor any related
material shall give the Participant the right to continue in employment by the
Company or by a Subsidiary Corporation or shall adversely affect the right of
the Company or a Subsidiary Corporation to terminate the Participant’s
employment with or without cause at any time.

13. Shareholder Rights. The Participant shall have no rights as a stockholder
with respect to any shares of Stock under this Agreement until such shares have
been duly issued and delivered to the Participant, and no adjustment shall be
made for dividends of any kind or description whatsoever or for distributions of
other rights of any kind or description whatsoever respecting such Stock except
as expressly set forth in the Plan or this Agreement.

14. Section 409A Compliance. The Company intends that the Restricted Stock Unit
Awards granted hereunder comply with Code Section 409A to the extent applicable.
The Restricted Stock Unit Awards shall be administered in a manner that shall be
intended to avoid resulting in the acceleration of taxation, or the imposition
of penalty taxation or interest, under Code Section 409A upon a Participant. Any
ambiguities in this Agreement shall be construed to effect this intent. Each
payment under this Agreement shall be treated as a separate payment for purposes
of Code Section 409A.

15. Plan Governs. Notwithstanding anything in this Agreement to the contrary,
the terms of this Agreement shall be subject to the terms of the Plan, a copy of
which may be obtained by the Participant from the office of the Secretary of the
Company; and this Agreement is subject to all interpretations, amendments, rules
and regulations promulgated by the Committee from time to time pursuant to the
Plan.

 

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16. Governing Law, Jurisdiction and Venue. The Plan and this Agreement shall be
governed by the laws of the State of Georgia and the jurisdiction and venue of
any suit, action, or other proceeding relating to this Agreement, including the
enforcement of any rights under this Agreement shall be in the Superior Court of
Fulton County, Georgia and the United States District Court for the Northern
District of Georgia. Any process or notice in connection with such suit, action
or other proceeding may be served by certified or registered mail or personal
service within or without the State of Georgia, provided a reasonable time for
appearance is allowed.

17. Amendment.

(a) The Committee may amend this Agreement by written agreement of the
Participant and the Company, without the consent of any other person.

(b) Notwithstanding Section 17(a), the Committee shall have the right to amend
this Agreement unilaterally or to withhold or otherwise restrict the transfer of
any Stock under this Agreement to the Participant as the Committee deems
appropriate in order to satisfy any condition or requirement under Rule 16b-3 to
the extent Rule 16 of the 1934 Act might be applicable to such grant or
transfer.

(c) Notwithstanding Section 17(a), the Committee shall have the right to amend
this Agreement unilaterally to the extent the Committee deems such amendment
necessary to comply with Code Section 409A.

IN WITNESS WHEREOF, the Participant has executed this Agreement, and the Company
has caused these presents to be executed in its name and on its behalf, all as
of the Grant Date.

 

Crawford & Company     Participant By:   /s/ Charles H. Ogburn     /s/ Harsha V.
Agadi Title:   Chairman of the Board     Harsha V. Agadi

 

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CRAWFORD & COMPANY

EXECUTIVE STOCK BONUS PLAN

BENEFICIARY DESIGNATION FORM

I wish to designate the following person(s) as my beneficiary(ies) to receive my
outstanding Awards, if any, under the Crawford & Company Executive Stock Bonus
Plan, as amended from time to time including any successor thereto (the “Plan”),
in the event of my death. I reserve the right to change this designation with
the understanding that this designation, and any change thereof, will be
effective only upon delivery to the Company. The right to receive my outstanding
Awards under the Plan, if any, will be transferred to my primary beneficiaries
who survive me, and to my secondary beneficiaries who survive me only if none of
my primary beneficiaries survive me.

 

A.    PRIMARY BENEFICIARY (BENEFICIARIES)       Name of Beneficiary   
Relationship    Percentage 1.            

 

  

 

  

 

2.            

 

  

 

  

 

3.            

 

  

 

  

 

 

 

B.    SECONDARY BENEFICIARY (BENEFICIARIES)       Name of Beneficiary   
Relationship    Percentage 1.            

 

  

 

  

 

2.            

 

  

 

  

 

3.            

 

  

 

  

 

I acknowledge that execution of this form and delivery thereof to the Company
revokes all prior beneficiary designations I have made with respect to my
outstanding Awards under the Plan.

Participant’s signature: ______________________________________.

Date: ____________________, ______________.