AMENDMENT NO. 1

TO

AMENDED AND RESTATED MARKETING AND PROMOTIONS AGREEMENT

 

THIS AMENDMENT NO. 1 TO AMENDED AND RESTATED MARKETING AND PROMOTIONS AGREEMENT
(this “Amendment”) is entered into this ___day of June, 2010, by and among Big
Cedar, L.L.C., a Missouri limited liability company (“Big Cedar”), Bass Pro,
Inc., a Delaware corporation (“Bass Pro”), Bass Pro Outdoor World, L.L.C., a
Missouri limited liability company (“BPOW”), Bass Pro Outdoors Online, L.L.C., a
Missouri limited liability company (“BP Online”), BPS Catalog, LLC, a Missouri
limited liability company and successor by conversion of BPS Catalog, L.P. (“BPS
Catalog”), Bass Pro Intellectual Property, L.L.C., a Missouri limited liability
company, formerly known as Bass Pro Trademarks, L.L.C. (“BP Intellectual
Property”), World Wide Sportsman, Inc., a South Carolina corporation (“WW
Sportsman”), Bass Pro Shops Canada, Inc., an Ontario corporation (“BPS Canada”),
Bass Pro Shops Canada (Calgary), Inc., a Canada corporation (“BPS Canada
Calgary”), Bass Pro Shops Canada (Montreal), Inc., a Canada corporation (“BPS
Canada Montreal”), BPIP, LLC, a Virginia limited liability company, (“BPIP”),
Tracker Marine, L.L.C., a Missouri limited liability company (“Tracker
Marine”), BPS Direct, LLC, a Delaware limited liability company (“BPS Direct”),
Bluegreen Vacations Unlimited, Inc., a Florida corporation (“Bluegreen”), and
Bluegreen/Big Cedar Vacations, LLC, a Delaware limited liability company (the
“Company”). Each of Big Cedar, Bass Pro, BPOW, BP Intellectual Property, WW
Sportsman, BPS Canada, BPS Canada Calgary, BPS Canada Montreal, BPIP and BPS
Direct is sometimes referred to herein as a “Service Provider,” and they are
sometimes collectively referred to herein as the “Service Providers.” Each of
Bluegreen and the Company is sometimes referred to herein as an “Advertiser,”
and they are sometimes collectively referred to herein as the “Advertisers.”

 

W I T N E S S E T H:

 

WHEREAS, each of the Service Providers (other than BPS Canada Montreal and BPS
Direct) and the Advertisers previously entered into that certain Amended and
Restated Marketing and Promotions Agreement dated as of December 31, 2007 (the
“Existing Agreement,” and as the Existing Agreement is amended hereby, the
“Agreement”);

 

WHEREAS, BPS Canada Montreal has agreed to become a party to the Agreement, on
the terms set forth herein;

 

WHEREAS, effective as of the date hereof, BPS Catalog, L.P., a Missouri limited
partnership, converted to BPS Catalog, LLC, a Missouri limited liability
company, and following such conversion BPS Catalog, LLC assigned all of its
rights and obligations under the Existing Agreement to BPS Direct;

 

WHEREAS, effective as of the date hereof, BP Online assigned all of its rights
and obligations under the Existing Agreement to BPS Direct;

 

WHEREAS, BPS Direct has agreed to become a party to the Agreement and assume and
succeed to all of the rights and obligations of BPS Catalog and BP Online under
the Existing Agreement, on the terms set forth herein;

 

 

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WHEREAS, BPS Direct is an Affiliate of each of BPS Catalog and BP Online, and
pursuant to Section 7.6 of the Existing Agreement, any party to the Existing
Agreement may transfer its rights or obligations to an Affiliate of such party
upon receipt of consent of all of the other parties, which consent shall not be
unreasonably withheld; and

 

WHEREAS, pursuant to Section 7.11 of the Existing Agreement, the Existing
Agreement may be modified or amended if such modification or amendment is in
writing and signed by each party thereto.

 

NOW, THEREFORE, for good and valuable consideration, the receipt and sufficiency
of which is hereby acknowledged, and the mutual promises contained herein, the
parties hereby agree to amend the Existing Agreement as follows:

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1.

Recitals. The recitals set forth above are true and correct and incorporated
herein by reference.

 

2.

Definitions.

 

 

2.1.

Capitalized terms used but not otherwise defined in this Amendment shall have
the meanings ascribed thereto in the Agreement.

 

 

2.2.

Each of the defined terms contained in the preamble and recitals of this
Amendment are hereby incorporated into the Agreement, and hereby amend and
replace any conflicting defined terms set forth in the recitals of the Existing
Agreement.

 

3.

Amendment to Section 1.1.  Section 1.1(a)(vii) of the Existing Agreement is
hereby amended by deleting the word “(Calgary)” and replacing it with the phrase
“Calgary, BPS Canada Montreal”.

 

4.

Amendment to Section 2.4(a).  Section 2.4(a) of the Existing Agreement is hereby
amended by deleting the phrase “and BPS Canada Calgary” and replacing it with
the phrase “, BPS Canada Calgary and BPS Canada Montreal”.

 

5.

Agreement of BPS Canada Montreal to be Bound. BPS Canada Montreal agrees that,
upon the full execution and delivery of this Amendment, BPS Canada Montreal
shall (a) become a party to the Agreement, without further action on the part of
any Person and (b) be bound by, and subject to, the terms and conditions of the
Agreement.

 

6.

Consent to Transfers to Affiliate. The parties hereby agree and consent (i) to
the transfers by BPS Catalog and BP Online of all of their respective rights and
obligations under the Existing Agreement to BPS Direct, and (ii) that the
Existing Agreement shall be terminated as to BPS Catalog and BP Online without
further action on the part of any Person.

 

7.

Agreement of BPS Direct to be Bound. BPS Direct agrees that, upon the full
execution and delivery of this Amendment, BPS Direct shall (a) become a party to
the Agreement, without further action on the part of any Person; (b) succeed to
and assume all of the rights and obligations of BPS

 

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Catalog and BP Online under the Agreement; and (c) be bound by, and subject to,
the terms and conditions of the Agreement.

 

8.

Replacement of References to Transferring Parties. All references in the
Existing Agreement to BPS Catalog, L.P. and Bass Pro Outdoors Online, L.L.C.
shall be deemed to be references to BPS Direct, LLC.

 

9.

Amendment to Section 7.5.  Section 7.5 of the Existing Agreement is hereby
amended by deleting all occurrences of the phrase: “Attention: Toni Miller”.

 

10.

Severability. If any provision of this Amendment, or the application of any such
provision to any Person or circumstance shall be held to be illegal, invalid or
unenforceable under present or future Laws effective during the term hereof, the
remainder of this Amendment, or the application of such provision to any other
Persons or circumstances, shall not be affected thereby and shall be construed
and enforced as if such illegal, invalid, or unenforceable provision had never
comprised a part hereof. In lieu of such illegal, invalid, or unenforceable
provision, there shall be added automatically as a part hereof a provision as
similar in terms to such illegal, invalid or unenforceable provision, as may be
possible and be legal, valid and enforceable.

 

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11.

GOVERNING LAW. THIS AMENDMENT SHALL BE GOVERNED AND INTERPRETED IN ACCORDANCE
WITH THE LAWS OF THE STATE OF DELAWARE WITHOUT REFERENCE TO ITS INTERNAL
CONFLICTS OF LAWS PRINCIPLES.

 

12.

Effect of Headings. Headings and captions contained in this Amendment in no way
define or limit the scope or intent of this Amendment.

 

13.

Counterparts. This Amendment may be executed in one or more counterparts, all of
which shall be considered one and the same agreement, and shall become effective
when one or more counterparts shall have been signed by each party and delivered
to each other party. Facsimile, email and .pdf signatures hereon shall, for all
purposes, be considered originals.

 

14.

No Other Changes; Conflicts. Except as herein modified, the provisions of the
Existing Agreement shall remain unchanged and in full force and effect. In the
event of any conflict between the provisions of the Existing Agreement and the
provisions of this Amendment, the provisions of this Amendment shall control.

 

[Signature pages follow]

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IN WITNESS WHEREOF, the parties hereto have executed and delivered this
Amendment as of the date first written above.

 

 

BLUEGREEN VACATIONS UNLIMITED, INC., a Florida corporation

 

 

 

 

By:

 

 

Print Name:  

 

 

Title:

 

 

 

 

 

 

 

 

 

 

 

BLUEGREEN/BIG CEDAR VACATIONS, LLC, a Delaware limited liability company:

 

 

 

 

By:

 

 

Print Name:  

 

 

Title:

 

 

 

 

 

 

 

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BIG CEDAR, L.L.C., a Missouri limited liability company

 

By: __________________________

James A. Hagale

President

 

BASS PRO, INC., a Delaware corporation

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By: __________________________

James A. Hagale

President and Chief Operating Officer

 

BASS PRO OUTDOORS ONLINE, L.L.C., a Missouri limited liability company

 

By: __________________________

James A. Hagale

Authorized Signatory

 

BASS PRO OUTDOOR WORLD, L.L.C., a Missouri limited liability company

 

By: __________________________

James A. Hagale

President

 

BPS CATALOG, LLC, a Missouri limited partnership

 

By: __________________________

James A. Hagale

Authorized Signatory

 

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BASS PRO INTELLECTUAL PROPERTY, L.L.C., a Missouri limited liability company

 

By: __________________________

James A. Hagale

Authorized Signatory

 

WORLD WIDE SPORTSMAN, INC., a South Carolina Corporation

 

By: __________________________

James A. Hagale

President and Chief Operating Officer

 

BASS PRO SHOPS CANADA, INC., an Ontario corporation

 

By: __________________________

James A. Hagale

President and Chief Operating Officer

 

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BASS PRO SHOPS CANADA (CALGARY),  INC., a Canada corporation

 

By: __________________________

James A. Hagale

President and Chief Operating Officer

 

BASS PRO SHOPS CANADA (MONTREAL),  INC., a Canada corporation

 

By: __________________________

James A. Hagale

President and Chief Operating Officer

 

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BPIP, LLC, a Virginia limited liability company

 

By: __________________________

James A. Hagale

Authorized Signatory

 

TRACKER MARINE, L.L.C., a Missouri limited liability company

 

By: __________________________

James A. Hagale

President

 

BPS DIRECT, LLC., a Delaware limited liability company

 

By: __________________________

James A. Hagale

President

 

 

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