FRESH BRANDS, INC.
OPTION CANCELLATION AGREEMENT

THIS OPTION CANCELLATION AGREEMENT, made this _____day of December, 2005, by and
between FRESH BRANDS, INC., a Wisconsin corporation (the “Company”), and [NAME
OF OPTIONEE] (“Optionee”).

        WHEREAS, the Company has established the Fresh Brands, Inc. 1995 Equity
Incentive Plan (also known as the Schultz Sav-O Stores, Inc. 1995 Equity
Incentive Plan) (the “1995 Plan”) and the Fresh Brands, Inc. 2001 Nonemployee
Director Option Plan (also known as the Schultz Sav-O Stores, Inc. 2001
Nonemployee Director Option Plan) (the “2001 Plan”) for the purpose of providing
an additional incentive to key employees and directors through stock ownership
and a corresponding proprietary interest in the Company through the award of
options.

        WHEREAS, the Company granted to the Optionee the options specified on
Exhibit A (the “Option(s)”) under the 1995 Plan and/or the 2001 Plan.

        WHEREAS, the Company has entered into that certain Agreement and Plan of
Merger among Certified Holdings, Inc., Pillow Acquisition Corp. and the Company,
dated as of December 5 2005 (the “Merger Agreement”) that provides for the
merger of Pillow Acquisition Corp. and the Company (the “Merger”) for a cash
payment per share of Company common stock of $7.05;

        WHEREAS, pursuant to the Merger Agreement and in order to effectuate the
Merger, the Company is required to cancel the Option(s); and

        WHEREAS, the Company and the Optionee desire to cancel the Option(s) in
exchange for a cash payment.

        NOW, THEREFORE, in consideration of the premises, the Company and the
Optionee agree as follows:

1.       Cancellation of the Option(s). The Company and the Optionee acknowledge
and irrevocably agree that the Option(s) is hereby automatically surrendered,
canceled and shall cease to exist immediately prior to the Effective Time of the
Merger, as that term is defined in the Merger Agreement. In addition, from the
date of execution of this Agreement to the Effective Time of the Merger, the
Optionee irrevocably agrees not to exercise any of the Option(s).

2.       Payment to the Optionee. In consideration for the surrender and
cancellation of the Option(s) and the Optionee’s irrevocable agreement to
refrain from exercising the Option(s), the Company is hereby providing to the
Optionee a cash payment of One Hundred dollars ($100.00). The payment, or any
other payment to which the Optionee is entitled from the Company, shall be
reduced for any required withholding taxes due as a result of the payment
hereunder.

3.       Release. Effective immediately, but subject to paragraph 1 and the
Effective Time of the Merger, the Optionee, on behalf of himself/herself and
his/her heirs, assigns, executors, administrators, personal representatives and
other successors, and in any and all capacities hereby unconditionally releases
and forever discharges the Company, Certified Holdings, Inc.,Pillow Acquisition
Corp., and their respective affiliates, divisions, subsidiaries, employees,
officers, directors, agents, accountants, attorneys, shareholders, successors,
trustees, beneficiaries, heirs and assigns from, without limitation, any and all
claims, awards, damages, obligations, promises, complaints, demands, liabilities
and charges, or any other compensation whatsoever, whether known or unknown, now
or hereafter accrued, arising or in any way related to the Option(s), including
but not limited to the Optionee’s right to receive a cash payment following a
change in control as provided in the option agreement.

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4.       Representations and Warranties of Optionee. Optionee hereby represents,
warrants and covenants that: (a) Optionee is the sole beneficial and record
owner and holder of the Option(s), which Option(s) are free and clear of any
liens, claims, options, charges, third party rights or other encumbrances
(including, without limitation, restrictions on rights of disposition other than
those imposed by applicable laws); (b) Optionee has fully power and authority to
make, enter into and carry out the terms of this Agreement; (c) Optionee has
duly executed and delivered this Agreement; and (d) this Agreement constitutes a
valid and binding obligation of Optionee.

5.       Further Assurances. Optionee hereby covenants and agrees to execute and
deliver any additional documents and take any other actions necessary or
desirable to carry out the purpose and intent of this Agreement, including,
without limitations, any actions required to cancel the Option(s).

6.       Law Governing. This Agreement may not be modified or terminated orally,
and shall be construed and interpreted according to the internal laws of the
State of Wisconsin, excluding any choice of law rules that may direct the
application of the laws of another jurisdiction.

7.       Binding Effect. The provisions of this Agreement shall be binding upon
and shall inure to the benefit of the parties and their respective heirs,
personal representatives, successors and assigns.

8.       Entire Agreement. This Agreement constitutes the final, complete and
exclusive agreement between the parties with respect to the matters set forth
herein, and supersedes all prior agreements, promises, covenants, arrangements,
communications, representations or warranties, whether oral or written, by an
officer, employee or representative of any party hereto.

9.       Amendment. This Agreement may be amended, modified and supplemented
only by a written agreement between the parties hereto which states that it is
intended to be a modification of this Agreement.

10.       Counterparts. This Agreement may be executed in one or more
counterparts, each of which shall be deemed an original, but all of which
together shall constitute one and the same instrument.

11.       Headings. The headings in this Agreement are inserted for convenience
only and shall not constitute a part hereof.

        IN WITNESS WHEREOF, the parties have executed this Agreement as of the
day and year first written above.

OPTIONEE FRESH BRANDS, INC.

_______________________________ By:  ________________________________________
[Name of Optionee]         Louis E. Stinebaugh, President and         Chief
Operating Officer

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EXHIBIT A

LIST OF OPTION(S)

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Grant Date Number of Options Exercise price

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