Exhibit 10.51

Kellogg Company

Change of Control Severance

Policy for Key Executives

Introduction

The Board of Directors of Kellogg Company recognizes that, from time to time,
the Company may explore or otherwise be subject to potential transactions that
could result in a Change of Control of the Company. This possibility and the
uncertainty such an event creates may result in the loss or distraction of
employees of the Company to the detriment of the Company and its stockholders.

The Board considers the avoidance of such loss and distraction to be essential
to protecting and enhancing the best interests of the Company and its
stockholders. The Board also believes that when a Change of Control is perceived
as imminent, or is occurring, the Board should be able to receive and rely on
disinterested service from employees regarding the best interests of the Company
and its stockholders without concern that employees might be distracted or
concerned by the personal uncertainties and risks created by the perception of
an imminent or occurring Change of Control.

In addition, the Board believes that it is consistent with the Company’s
employment practices and policies and in the best interests of the Company and
its stockholders to treat fairly its employees whose employment terminates in
connection with or following a Change of Control.

Accordingly, the Board has determined that appropriate steps should be taken to
assure the Company of the continued employment and attention and dedication to
duty of certain of its key management employees and to seek to ensure the
availability of their continued service, notwithstanding the possibility or
occurrence of a Change of Control. Therefore, in order to fulfill the above
purposes, the following Change of Control Severance Policy for Key Executives
has been developed and adopted.

 

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ARTICLE I

ESTABLISHMENT OF PLAN

The Company established the Kellogg Company Change of Control Severance Policy
for Key Executives (the “Plan”) on May 26, 2000, (the “Effective Date”), and has
periodically amended the Plan. By this document, the Company is amending and
restating the Plan effective as of January 1, 2011.

ARTICLE II

DEFINITIONS

As used herein the following words and phrases shall have the following
respective meanings (unless the context clearly indicates otherwise):

2.1 Accounting Firm. As defined in Section 4.5(b).

2.2 Affiliate. Any entity controlled by, controlling or under common control
with the Company.

2.3 Annual Base Salary. Twelve times the higher of

(a) The highest monthly base salary paid or payable to the Participant by the
Company and the Affiliates in respect of the twelve-month period immediately
preceding the month in which the Change of Control occurs, and

(b) The highest monthly base salary in effect at any time thereafter, in each
case including any base salary that has been earned and deferred.

2.4 Annual Bonus. The annual cash bonus awarded to the Participant in respect of
a fiscal year under the Company’s or its Affiliate’s annual incentive plans, or
any comparable bonus under any predecessor or successor plans.

2.5 Average Annual Bonus. The average of the Annual Bonus paid or payable to the
Participant, including any bonus or portion thereof that has been earned but
deferred, for the last three full fiscal years prior to the Change of Control
(annualized, in the event that the Participant was not employed by the Employer
for the whole of such fiscal year).

2.6 Board. The Board of Directors of Kellogg Company.

2.7 Cause. As defined in Section 4.2(b)(i).

 

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2.8 Change of Control. Change of Control means:

(a) The acquisition by any individual, entity or group (within the meaning of
Section 13(d)(3) or 14(d)(2) of the Securities Exchange Act of 1934, as amended
(the “Exchange Act”)) (a “Person”) of beneficial ownership (within the meaning
of Rule 13d-3 promulgated under the Exchange Act) of:

(i) 20% or more of either:

(A) The then outstanding shares of common stock of the Company (the “Outstanding
Company Common Stock”) or

(B) The combined voting power of the then-outstanding voting securities of the
Company entitled to vote generally in the election of directors (the
“Outstanding Company Voting Securities”),

if immediately following such acquisition the W.K. Kellogg Foundation Trust and
George Gund III together with the Gund family trusts that have a common trustee
(collectively, the “Trusts”) do not own, in the aggregate, more than 35% of the
Outstanding Company Common Stock or Outstanding Company Voting Securities; or

(ii) 30% or more of either

(A) The Outstanding Company Common Stock; or

(B) The Outstanding Company Voting Securities, if immediately following such
acquisition the Trusts own, in the aggregate, more than 35% of the Outstanding
Company Common Stock or Outstanding Company Voting Securities;

provided, however, that, for purposes of this Section 2.8(a), the following
acquisitions shall not constitute a Change of Control: (1) any acquisition
directly from the Company, (2) any acquisition by the Company, (3) any
acquisition by any employee benefit plan (or related trust) sponsored or
maintained by the Company or any of its Affiliates, (4) any acquisition by the
Trusts or (5) any acquisition by any corporation pursuant to a transaction that
complies with Sections 2.8(c)(i), 2.8(c)(ii) and 2.8(c)(iii); or

(b) Individuals who, as of the Effective Date, constitute the Board (the
“Incumbent Board”) cease for any reason to constitute at least a majority of the
Board; provided, however, that any individual becoming a director subsequent to
the Effective Date whose election, or nomination for election by the Company’s
stockholders, was approved by a vote of at least a majority of the directors
then comprising the Incumbent Board shall be considered as though that
individual were a member of the Incumbent Board, but excluding, for this
purpose, any individual whose initial assumption of office occurs as a result of
an actual or threatened election contest with respect to the election or removal
of directors or other actual or threatened solicitation of proxies or consents
by or on behalf of a Person other than the Board; or

(c) Consummation of a reorganization, merger, consolidation or sale or other
disposition of all or substantially all of the assets of the Company (a
“Business Combination”), in each case, unless, following such Business
Combination,

(i) All or substantially all of the individuals and entities that were the
beneficial owners of the Outstanding Company Common Stock and the

 

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Outstanding Company Voting Securities immediately prior to such Business
Combination beneficially own, directly or indirectly, more than 60% of the
then-outstanding shares of common stock and the combined voting power of the
then-outstanding voting securities entitled to vote generally in the election of
directors, as the case may be, of the corporation resulting from such Business
Combination (including, without limitation, a corporation that, as a result of
such transaction, owns the Company or all or substantially all of the Company’s
assets either directly or through one or more subsidiaries) in substantially the
same proportions as their ownership immediately prior to such Business
Combination of the Outstanding Company Common Stock and the Outstanding Company
Voting Securities, as the case may be;

(ii) No Person (excluding any corporation resulting from such Business
Combination or any employee benefit plan (or related trust) of the Company or
such corporation resulting from such Business Combination) beneficially owns,
directly or indirectly, 20% or more of, respectively, the then-outstanding
shares of common stock of the corporation resulting from such Business
Combination or the combined voting power of the then-outstanding voting
securities of such corporation, except to the extent that such ownership existed
prior to the Business Combination; and

(iii) At least a majority of the members of the board of directors of the
corporation resulting from such Business Combination were members of the
Incumbent Board at the time of the execution of the initial agreement or of the
action of the Board providing for such Business Combination; or

(d) Approval by the stockholders of the Company of a complete liquidation or
dissolution of the Company.

2.9 Code. The Internal Revenue Code of 1986, as amended from time to time.

2.10 Committee. The Compensation Committee of the Board.

2.11 Company. Kellogg Company, a Delaware corporation, and any successor
thereto.

2.12 Date of Termination. Date of Termination means:

(a) If the Participant’s employment is terminated by the Company for Cause, or
by the Participant for Good Reason, the date of receipt of the Notice of
Termination (as described in Section 4.2(c)) or any later date specified
therein, as the case may be,

(b) If the Participant’s employment is terminated by the Company other than for
Cause or Disability, the Date of Termination shall be the date on which the
Company notifies the Participant of his or her termination and

(c) If the Participant’s employment is terminated by reason of death or
Disability, the Date of Termination shall be the date of death of the
Participant or the Disability Effective Date, as the case may be.

 

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2.13 Disability. As defined in Section 4.2(b)(ii).

2.14 Disability Effective Date. As defined in Section 4.2(b)(ii).

2.15 Effective Date. May 26, 2000, which is the original effective date of the
Plan.

2.16 Employer. The Company or any of its Affiliates.

2.17 Equity Payments. As defined in Section 4.5(a)(ii).

2.18 Excise Tax. As defined in Section 4.5(a)(i).

2.19 Good Reason. As defined in Section 4.2(a).

2.20 Gross-Up Payment. As defined in Section 4.5(a)(i).

2.21 Key Executive. A key executive employee of an Employer who is not a party
to an employment agreement with the Company that becomes effective in the event
of a Change of Control of the Company and who is listed on Appendix A to the
Plan, as amended by the Committee from time to time.

2.22 Participant. A Key Executive who meets the eligibility requirements of
Section 3.1.

2.23 Participation Letter. A letter from the Company to a Key Executive
notifying the Key Executive of his or her selection for participation in the
Plan.

2.24 Payment. As defined in Section 4.5(a)(i).

2.25 Plan. The Kellogg Company Change of Control Severance Policy for Key
Executives, as set forth in this document.

2.26 Post 2010 Participant. An individual who became a Participant in the Plan
on or after January 1, 2011.

2.27 Pre-2011 Participant. An individual who was a Participant in the Plan on or
before December 31, 2010.

2.28 Recent Annual Bonus. The highest Annual Bonus paid or payable to the
Participant, including any bonus or portion thereof that has been earned but
deferred, for the last three full fiscal years prior to the Change of Control
(annualized, in the event that the Participant was not employed by the Employer
for the whole of such fiscal year).

2.29 Reduced Amount. As defined in Section 4.5(a)(i).

 

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2.30 Retirement Plan. As defined in Section 4.3(a)(iii).

2.31 Separation Benefits. The amounts and benefits payable or required to be
provided in accordance with Section 4.3.

2.32 SERP. As defined in Section 4.3(a)(iii).

2.33 Underpayment. As defined in Section 4.5(b).

ARTICLE III

ELIGIBILITY

3.1 Participation. Each Key Executive who has received a Participation Letter
from the Company that has not been rescinded (which may occur solely due to the
Participant’s removal from Appendix A as provided below) shall be a Participant
in the Plan. Appendix A may be amended by the Committee by adding or removing
Key Executives at any time prior to the occurrence of a Change of Control, and,
upon removal of a Key Executive from Appendix A, the Participation Letter shall
thereafter have no further force and effect; provided, however, that no Key
Executive may be so removed after the Board has knowledge of a transaction or
event that, if consummated, would constitute a Change of Control, unless and
until the Board has determined that the potential Change of Control has been
abandoned and shall not be consummated, and the Board does not have knowledge of
other transactions or events that, if consummated, would constitute a Change of
Control.

3.2 Duration of Participation. A Participant shall cease to be a Participant in
the Plan and the Participant’s Participation Letter shall have no further force
and effect, if he or she:

(a) Ceases to be employed by an Employer under circumstances not entitling him
or her to Separation Benefits; or

(b) Otherwise ceases to be a Key Executive, provided that no Key Executive may
be removed from Plan participation in connection with or in anticipation of a
Change of Control that actually occurs.

Notwithstanding the foregoing, a Participant who is entitled, as a result of
ceasing to be a Key Executive of an Employer, to receive benefits under the Plan
shall remain a Participant in the Plan until the amounts and benefits payable
under the Plan have been paid or provided to the Participant in full.

 

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ARTICLE IV

SEPARATION BENEFITS

4.1 Right to Separation Benefits. A Participant shall be entitled to receive
from the Company the Separation Benefits as provided in Section 4.3 if a Change
of Control has occurred and the Participant’s employment with an Employer is
terminated under circumstances specified in Section 4.2(a), whether the
termination is voluntary or involuntary, and if the termination:

(a) Occurs after the Change of Control and on or before the second anniversary
of the Change in Control or, for a Pre-2011 Participant, on or before the third
anniversary of the Change in Control; or

(b) Is reasonably demonstrated by the Participant to have been initiated by a
third party that has taken steps reasonably calculated to effect a Change of
Control or otherwise to have arisen in connection with or in anticipation of a
Change of Control.

4.2 Termination of Employment.

(a) Terminations Which Give Rise To Separation Benefits Under The Plan. Any
termination of a Participant’s employment with an Employer by action of the
Company or any of its Affiliates or by the Participant for Good Reason shall
give rise to Separation Benefits under the Plan except as set forth in
Section 4.2(b) below.

For purposes of the Plan, “Good Reason” shall mean:

(i) A diminution in any material respect of the Participant’s position
(including status, offices, titles and reporting requirements), authority,
duties or responsibilities from those in effect immediately prior to the Change
of Control, excluding for this purpose an isolated, insubstantial and
inadvertent action not taken in bad faith and that is remedied by the Company
and/or the Affiliate promptly after receipt of notice thereof given by the
Participant; or

(ii) A decrease in the Participant’s Annual Base Salary or a decrease in the
Participant’s target Annual Bonus percentage from the target Annual Bonus
percentage in effect for the Participant immediately prior to the Change of
Control or, if higher, the Date of Termination (excluding a decrease in target
Annual Bonus percentage resulting from an across-the-board change to the
applicable bonus plan or policy which generally has an equal impact on the other
senior executives of the Company and its Affiliates); or

(iii) The Company’s or the Affiliate’s requiring the Participant to be based at
any office or location, other than the office or location where the Participant
was based and performed services immediately prior to the Change of Control,
that is not reasonably commutable by the Participant on a daily basis.

For purposes of this Section 4.2(a), any good faith determination of Good Reason
made by the Participant shall be conclusive.

 

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(b) Terminations Which Do Not Give Rise to Separation Benefits Under This Plan.
Notwithstanding Section 4.2(a), if a Participant’s employment is terminated for
Cause or Disability (as those terms are defined below) or as a result of the
Participant’s death, or the Participant terminates his or her employment other
than for Good Reason, the Participant shall not be entitled to Separation
Benefits under the Plan, regardless of the occurrence of a Change of Control.

(i) A termination for “Cause” shall have occurred where a Participant is
terminated because of:

(A) The willful and continued failure of the Participant to perform
substantially the Participant’s duties with the Company or any of the Affiliates
(other than any such failure resulting from incapacity due to physical or mental
illness), after a written demand for substantial performance is delivered to the
Participant by the Board or the Chief Executive Officer of the Company which
specifically identifies the manner in which the Board or the Chief Executive
Officer believes that the Participant has not substantially performed the
Participant’s duties; or

(B) The willful engaging by the Participant in illegal conduct or gross
misconduct which is materially and demonstrably injurious to the Company or the
Affiliate.

For purposes of this Section 4.2(b)(i), no act, or failure to act, on the part
of the Participant shall be considered “willful” unless it is done, or omitted
to be done, by the Participant in bad faith or without reasonable belief that
the Participant’s action or omission was in the best interests of the Company or
the Affiliate. Any act, or failure to act, based upon authority given pursuant
to a resolution duly adopted by the Board or upon the instructions of the Chief
Executive Officer of the Company or a senior officer of the Company or based
upon the advice of counsel for the Company or the Affiliate shall be
conclusively presumed to be done, or omitted to be done, by the Participant in
good faith and in the best interests of the Company or the Affiliate.

(ii) A termination for “Disability” shall have occurred where a Participant is
absent from the Participant’s duties with the Employer on a full-time basis for
180 consecutive business days as a result of incapacity due to mental or
physical illness which is determined to be total and permanent by a physician
selected by the Company or its insurers and acceptable to the Participant or the
Participant’s legal representative. In that event, the Participant’s employment
with the Employer shall terminate effective on the 30th day after receipt of
such notice by the Participant (the “Disability Effective Date”), provided that,
within the 30 days after such receipt, the Participant shall not have returned
to full-time performance of the Participant’s duties.

(c) Notice of Termination. Any termination by the Company for Cause, or by the
Participant for Good Reason, shall be communicated by a Notice of Termination to
the other party in accordance with Section 7.6 of the Plan. For purposes of the
Plan, a “Notice of Termination” means a written notice that:

(i) Indicates the specific termination provision in the Plan relied upon;

(ii) To the extent applicable, sets forth in reasonable detail the facts and
circumstances claimed to provide a basis for termination of the Participant’s
employment under the provision so indicated; and

(iii) If the Date of Termination is other than the date of receipt of such
notice, specifies the termination date (which date shall be not more than 30
days after the giving of such notice).

 

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The failure by a Participant or the Company to set forth in the Notice of
Termination any fact or circumstance that contributes to a showing of Good
Reason or Cause shall not waive any right of the Participant or the Company,
respectively, under the Plan or preclude the Participant or the Company,
respectively, from asserting such fact or circumstance in enforcing the
Participant’s or the Company’s rights under the Plan.

4.3 Separation Benefits – Pre-2011 Participants. If a Pre-2010 Participant’s
employment is terminated under the circumstances set forth in Section 4.2(a)
entitling him or her to Separation Benefits, the Company shall pay or provide,
as the case may be, to the Participant the amounts and benefits set forth in
subsections (a) through (e) below (collectively, the “Separation Benefits”):

(a) The Company shall pay to the Participant, in a lump sum in cash within 30
days after the Date of Termination, the aggregate of the following amounts:

(i) The sum of the amounts described in subsections (A), (B) and (C) below:

(A) The Participant’s Annual Base Salary through the Date of Termination to the
extent not theretofore paid;

(B) The product of:

(x) The highest of:

(1) The Annual Bonus equal to the product of (I) the Participant’s Annual Base
Salary and (II) the Participant’s target Annual Bonus percentage in effect for
the year in which the Change of Control occurs, or if higher, the year in which
the Date of Termination occurs;

(2) The Recent Annual Bonus; and

(3) The Annual Bonus paid or payable, including any bonus or portion thereof
that has been earned but deferred (and annualized for any fiscal year consisting
of less than 12 full months or during which the Participant was employed for
less than 12 full months), for the most recently completed fiscal year following
the Change of Control, if any, and

(y) A fraction, the numerator of which is the number of days in the current
fiscal year through the Date of Termination and the denominator of which is 365;
and

(C) Any compensation previously deferred by the Participant (together with any
accrued interest or earnings thereon) and any accrued vacation pay, in each
case, to the extent not theretofore paid (the sum of the amounts described in
subsections (A), (B) and (C) above, the (“Accrued Obligations”)); and

 

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(ii) The amount equal to the product of the amounts described in subsections
(A) and (B) below:

(A) Two; and

(B) The sum of

(x) The Participant’s Annual Base Salary; and

(y) The higher of (1) the Recent Annual Bonus and (2) the Annual Bonus paid or
payable, including any bonus or portion thereof that has been earned but
deferred (and annualized for any fiscal year consisting of less than 12 full
months or during which the Participant was employed for less than 12 full
months), for the most recently completed fiscal year following the Change of
Control, if any; and

(iii) An amount equal to the excess of the amount described in subsection
(A) below over the amount described in subsection (B) below:

(A) The actuarial equivalent of the benefit under the Company’s or its
Affiliate’s qualified defined benefit retirement plan or plans, including any
plan or arrangement maintained or sponsored in a jurisdiction other than the
United States pursuant to statute or otherwise, in which the Participant
participates (the “Retirement Plan”) (utilizing actuarial assumptions no less
favorable to the Participant than those in effect under the Retirement Plan
immediately prior to the Change of Control) and any excess or supplemental
retirement plan or plans in which the Participant participates, including any
individual contract, agreement, letter or other arrangement to which the
Participant is a party (taking into account, without limitation, any additional
age and/or service credit that would have been earned thereunder) (collectively,
the “SERP”) that the Participant would receive if the Participant’s employment
continued for two years after the Date of Termination (and using the additional
two years of age and service for purposes of determining actuarial equivalency),
assuming for this purpose that all accrued benefits are fully vested and
assuming that the Participant’s compensation in each of the two years consists
of the Annual Base Salary and the Recent Annual Bonus.

(B) The actuarial equivalent of the Participant’s actual benefit (paid or
payable), if any, under the Retirement Plan and the SERP as of the Date of
Termination (for purposes of this Section 4.3(a)(iii), actuarial equivalent
shall mean the approximate basis at which insured annuities could be purchased
in the open market on the Date of Termination or, in the case of plans where
such equivalency is explicitly defined, actuarial equivalency shall be
calculated on the basis specified in the applicable plan document; furthermore,
all currency translations shall be made based on the rate in effect on the Date
of Termination, and such rate shall apply to both the benefit accrued on the
Date of Termination, as well as to the value of the benefit calculated that
includes the additional two

 

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years of age and service; furthermore, for purposes of calculating actuarial
equivalence of a pension benefit (with or without the additional two years of
age and service), the Participant’s eligibility to receive, and the amount of,
an immediately commencing early retirement benefit shall be reflected in the
calculation of the actuarial equivalent benefit).

(b) For two years after the Participant’s Date of Termination, or such longer
period as may be provided by the terms of the appropriate plan, program,
practice or policy, the Participant shall be deemed to be on a leave of absence
from the Company or its Affiliates and the Company shall continue to provide
welfare benefits to the Participant and/or the Participant’s family at least
equal to those that would have been provided to them in accordance with the
welfare benefit plans, practices, policies and programs provided by the Company
and its Affiliates (including, without limitation, medical, prescription,
dental, disability, employee life, group life, accidental death and travel
accident insurance plans and programs) to the extent applicable generally to
other peer executives of the Company and its Affiliates, but in no event shall
such plans, practices, policies and programs provide the Participant with
benefits that are less favorable, in the aggregate, than the most favorable of
such plans, practices, policies and programs in effect for the Participant at
any time during the 120-day period immediately preceding the Change of Control
or, if more favorable to the Participant, as in effect generally at any time
thereafter with respect to other peer executives of the Company and its
Affiliates and their families, provided, however, that, if the Participant
becomes reemployed with another employer and is eligible to receive medical or
other welfare benefits under another employer provided plan, the medical and
other welfare benefits described herein shall be secondary to those provided
under such other plan during such applicable period of eligibility. For purposes
of determining eligibility (but not the time of commencement of benefits) of the
Participant for retiree benefits pursuant to such plans, practices, programs and
policies, the Participant shall be considered to have remained employed until
two years after the Date of Termination and to have retired on the last day of
such period;

(c) For all purposes of the vesting and exercisability of equity-based awards
granted under the Company’s stock incentive plans and the award agreements
thereunder, the Participant shall be deemed to be on a leave of absence from the
Company or its Affiliates for two years after the Date of Termination and the
Participant’s termination of employment from the Company or its Affiliates shall
be deemed to occur on the second anniversary of the Date of Termination;

(d) The Company shall, at its sole expense as incurred, provide the Participant
with outplacement services the scope and provider of which shall be selected by
the Participant in the Participant’s sole discretion; provided, however, such
outplacement services shall not be provided later than the last day of the
second taxable year following the taxable year in which the Participant’s Date
of Termination occurs; and

(e) To the extent not theretofore paid or provided, the Company shall timely pay
or provide to the Participant any other amounts or benefits required to be paid
or provided or that the Participant is eligible to receive under any plan,
program, policy or practice or contract or agreement of the Company and its
Affiliates.

 

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Notwithstanding the foregoing, to the extent necessary to comply with the
provisions of Section 409A of the Code, the payment of separation benefits under
this Section 4.3 to a specified employee shall be delayed until the date which
is six months after the Participant’s severance from employment (within the
meaning of Section 409A of the Code). For purposes of this paragraph, a
specified employee means a Participant who, at the time payment is to be made,
is a “key employee” of the Company or its Affiliates, within the meaning of
Section 416(i) of the Code, but disregarding Section 416(i)(5) of the Code. The
determination of who is a specified employee shall be made during the 90-day
period following the close of each calendar year, based on total compensation
and job position for the preceding calendar year, and shall apply for the period
beginning on April 1 following such 90-day period and ending the following
March 31.

4.4 Separation Benefits – Post 2010 Participants. If a Post-2010 Participant’s
employment is terminated under the circumstances set forth in Section 4.2(a)
entitling him or her to Separation Benefits, the Company shall pay or provide,
as the case may be, to the Participant the amounts and benefits set forth in
subsections (a) through (e) below (collectively, the “Separation Benefits”):

(a) The Company shall pay to the Participant, in a lump sum in cash within 30
days after the Date of Termination, the aggregate of the following amounts:

(i) The sum of the amounts described in subsections (A), (B) and (C) below:

(A) The Participant’s Annual Base Salary through the Date of Termination to the
extent not theretofore paid;

(B) The product of:

(x) The Annual Bonus equal to the product of:

(1) The Participant’s Annual Base Salary; and

(2) The Participant’s target Annual Bonus percentage in effect for the year in
which the Change of Control occurs, or if higher, the year in which the Date of
Termination occurs; and

(y) A fraction, the numerator of which is the number of days in the current
fiscal year through the Date of Termination and the denominator of which is 365;
and

(C) Any compensation previously deferred by the Participant (together with any
accrued interest or earnings thereon) and any accrued vacation pay, in each
case, to the extent not theretofore paid (the sum of the amounts described in
subsections (A), (B) and (C) above, the (“Accrued Obligations”)); and

 

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(ii) The amount equal to the product of the amounts described in subsections
(A) and (B) below:

(A) Two; and

(B) The sum of

(x) The Participant’s Annual Base Salary; and

(y) The Participant’s Average Annual Bonus.

(b) For two years after the Participant’s Date of Termination, or such longer
period as may be provided by the terms of the appropriate plan, program,
practice or policy, the Participant shall be deemed to be on a leave of absence
from the Company or its Affiliates and the Company shall continue to provide
welfare benefits to the Participant and/or the Participant’s family at least
equal to those that would have been provided to them in accordance with the
welfare benefit plans, practices, policies and programs provided by the Company
and its Affiliates (including, without limitation, medical, prescription,
dental, disability, employee life, group life, accidental death and travel
accident insurance plans and programs) to the extent applicable generally to
other peer executives of the Company and its Affiliates, but in no event shall
such plans, practices, policies and programs provide the Participant with
benefits that are less favorable, in the aggregate, than the most favorable of
such plans, practices, policies and programs in effect for the Participant at
any time during the 120-day period immediately preceding the Change of Control
or, if more favorable to the Participant, as in effect generally at any time
thereafter with respect to other peer executives of the Company and its
Affiliates and their families, provided, however, that, if the Participant
becomes reemployed with another employer and is eligible to receive medical or
other welfare benefits under another employer provided plan, the medical and
other welfare benefits described herein shall be secondary to those provided
under such other plan during such applicable period of eligibility. For purposes
of determining eligibility (but not the time of commencement of benefits) of the
Participant for retiree benefits pursuant to such plans, practices, programs and
policies, the Participant shall be considered to have remained employed until
two years after the Date of Termination and to have retired on the last day of
such period;

(c) For all purposes of the vesting and exercisability of equity-based awards
granted under the Company’s stock incentive plans and the award agreements
thereunder, the Participant shall be deemed to be on a leave of absence from the
Company or its Affiliates for two years after the Date of Termination and the
Participant’s termination of employment from the Company or its Affiliates shall
be deemed to occur on the second anniversary of the Date of Termination;

(d) The Company shall, at its sole expense as incurred, provide the Participant
with outplacement services the scope and provider of which shall be selected by
the Participant in the Participant’s sole discretion; provided, however, such
outplacement services shall not be provided later than the last day of the
second taxable year following the taxable year in which the Participant’s Date
of Termination occurs; and

(e) To the extent not theretofore paid or provided, the Company shall timely pay
or provide to the Participant any other amounts or benefits required to be paid
or provided or that the Participant is eligible to receive under any plan,
program, policy or practice or contract or agreement of the Company and its
Affiliates.

 

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Notwithstanding the foregoing, to the extent necessary to comply with the
provisions of Section 409A of the Code, the payment of separation benefits under
this Section 4.4 to a specified employee shall be delayed until the date which
is six months after the Participant’s severance from employment (within the
meaning of Section 409A of the Code). For purposes of this paragraph, a
specified employee means a Participant who, at the time payment is to be made,
is a “key employee” of the Company or its Affiliates, within the meaning of
Section 416(i) of the Code, but disregarding Section 416(i)(5) of the Code. The
determination of who is a specified employee shall be made during the 90-day
period following the close of each calendar year, based on total compensation
and job position for the preceding calendar year, and shall apply for the period
beginning on April 1 following such 90-day period and ending the following
March 31.

4.5 Certain Additional Payments by the Company.

(a) The payments described in this Section 4.5 shall be made only for Pre-2011
Participants. Post-2010 Participants are not entitled to the payments described
in this Section. However, if a Change in Control occurs and a Post-2010
Participant becomes entitled to Separation Benefits under the Plan, the Company
shall, at the request of the Participant, reduce the amount of the Separation
Benefits, in the aggregate, to an amount such that the receipt of the Separation
Benefits does not give rise to any Excise Tax. In the event that the Participant
requests such reduction, the Separation Benefits shall be reduced in the
following order of priority: (i) first from cash compensation under Section
4.4(a), (ii) next from any additional SERP benefits under Section 4.4(b), then
(iii) from equity-based awards under Section 4.4(c) and then (iv) pro-rata among
all remaining payments and benefits, provided, however, that this payment
structure complies with applicable law, including Section 409A of the Code.

(i) Anything in this Plan to the contrary notwithstanding and except as set
forth below, in the event it is determined that any payment or distribution by
the Company or its Affiliates to or for the benefit of a Participant (whether
paid or payable or distributed or distributable pursuant to the terms of this
Plan or otherwise, but determined without regard to any additional payments
required under this Section 4.5) (a “Payment”) would be subject to the excise
tax imposed by Section 4999 of the Code or any interest or penalties are
incurred by the Participant with respect to such excise tax (such excise tax,
together with any such interest and penalties, are hereinafter collectively
referred to as the “Excise Tax”), then the Participant shall be entitled to
receive an additional payment (a “Gross-Up Payment”) in an amount such that
after payment by the Participant of all taxes (including any interest or
penalties imposed with respect to such taxes), including, without limitation,
any income taxes (and any interest and penalties imposed with respect thereto)
and Excise Tax imposed upon the Gross-Up Payment, the Participant retains an
amount of the Gross Up Payment equal to the Excise Tax imposed upon the
Payments. Notwithstanding the foregoing provisions of this Section 4.5(a)(i), if
it is determined that a Participant is entitled to a Gross-Up Payment, but that
the Payments do not exceed 110% of the greatest amount (the “Reduced Amount”)
that could be paid to the Participant such that the receipt of Payments would
not give rise to any Excise Tax, then no Gross-Up Payment shall be made to the
Participant and the Payments, in the aggregate, shall be reduced to the Reduced
Amount.

(ii) Notwithstanding the provisions of Section 4.5(a)(i), if payment of the
Gross-Up Payment as provided in Section 4.5(a)(i) would make a transaction
entered into in connection with a Change of Control that would otherwise be
eligible for pooling-of-interests accounting treatment under APB No. 16
ineligible for such treatment, then the following conditions shall apply:

(A) No Gross-Up Payment shall be made unless it is determined that a Gross-Up
Payment would have been payable pursuant to the preceding sentence (without
regard to this sentence) if the Participant had not received any Payments that
are considered to be “parachute payments” as defined in Section 280G of the Code
that consist of, or relate to, common stock or other equity interest in the
Company or any of its Affiliates (“Equity Payments”); and

 

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(B) If a Gross-Up Payment is permitted to be made after application of clause
(A) of this subsection (a)(ii), the amount of such Gross-Up Payment shall be
only that amount necessary so that after payment of all taxes (including any
interest or penalties imposed with respect to such taxes), by the Participant
with respect to Payments other than the Equity Payments, including without
limitation, any income taxes (and any interest and penalties imposed with
respect thereto) and Excise Tax imposed upon the Gross-Up Payment (as computed
in accordance with this clause (B)), the Participant retains an amount of the
Gross-Up Payment equal to the Excise Tax imposed upon the Payments other than
the Equity Payments. In determining the Gross-Up Payment pursuant to clause
(B) of the preceding sentence, the rules for allocation of the “base amount” set
forth in Question and Answer 3 8 of Proposed Treasury Regulation 1.280G-1, or
any successor provision in any proposed, temporary or final regulations that may
be issued, shall be applied.

(b) Subject to the provisions of Section 4.5(c) below, all determinations
required to be made under this Section 4.4, including whether and when a
Gross-Up Payment is required and the amount of such Gross-Up Payment and the
assumptions to be utilized in arriving at such determination, shall be made by a
nationally recognized certified public accounting firm designated by the
Participant (the “Accounting Firm”), which shall provide detailed supporting
calculations both to the Company and the Participant within 15 business days of
the receipt of notice from the Participant that there has been a Payment, or
such earlier time as is requested by the Company. All fees and expenses of the
Accounting Firm shall be borne solely by the Company. Any Gross-Up Payment, as
determined pursuant to this Section 4.5, shall be paid by the Company to, or for
the benefit of, the Participant within five days of the receipt of the
Accounting Firm’s determination. Any determination by the Accounting Firm shall
be binding upon the Company and the Participant. As a result of the uncertainty
in the application of Section 4999 of the Code at the time of the initial
determination by the Accounting Firm, it is possible that Gross-Up Payments
which will not have been made by the Company should have been made
(“Underpayment”), consistent with the calculations required to be made under
this Section 4.5. In the event that the Company exhausts its remedies pursuant
to Section 4.5(c) below and the Participant thereafter is required to make a
payment of any Excise Tax, the Accounting Firm shall determine the amount of the
Underpayment that has occurred and any such Underpayment shall be promptly paid
by the Company to or for the benefit of the Participant.

(c) The Participant shall notify the Company in writing of any claim by the
Internal Revenue Service that, if successful, would require the payment by the
Company of the Gross-Up Payment. Such notification shall be given as soon as
practicable but no later than ten business days after the Participant is
informed in writing of such claim and shall apprise the Company of

 

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the nature of the claim and the date on which the claim is requested to be paid.
The Participant shall not pay the claim prior to the expiration of the 30-day
period following the date on which the Participant gives notice to the Company
(or such shorter period ending on the date that any payment of taxes with
respect to the claim is due). If the Company notifies the Participant in writing
prior to the expiration of such period that it desires to contest the claim, the
Participant shall:

(i) Give the Company any information reasonably requested by the Company
relating to the claim;

(ii) Take such action in connection with contesting the claim as the Company
shall reasonably request in writing from time to time, including, without
limitation, accepting legal representation with respect to the claim by an
attorney reasonably selected by the Company;

(iii) Cooperate with the Company in good faith in order effectively to contest
the claim; and

(iv) Permit the Company to participate in any proceedings relating to the claim;

provided, however, that the Company shall bear and pay directly all costs and
expenses (including additional interest and penalties) incurred in connection
with such contest and shall indemnify and hold the Participant harmless, on an
after-tax basis, for any Excise Tax or income tax (including interest and
penalties with respect thereto) imposed as a result of such representation and
payment of costs and expenses.

Without limitation on the foregoing provisions of this Section 4.5(c), the
Company shall control all proceedings taken in connection with such contest and,
at its sole option, may pursue or forgo any and all administrative appeals,
proceedings, hearings and conferences with the taxing authority in respect of
the claim and may, at its sole option, either direct the Participant to pay the
tax claimed and sue for a refund or contest the claim in any permissible manner,
and the Participant agrees to prosecute such contest to a determination before
any administrative tribunal, in a court of initial jurisdiction and in one or
more appellate courts, as the Company determines; provided, however, that if the
Company directs the Participant to pay the claim and sue for a refund, the
Company shall advance the amount of such payment to the Participant, on an
interest-free basis and shall indemnify and hold the Participant harmless, on an
after-tax basis, from any Excise Tax or income tax (including interest or
penalties with respect thereto) imposed with respect to the advance or with
respect to any imputed income with respect to the advance; and further provided
that any extension of the statute of limitations relating to payment of taxes
for the taxable year of the Participant with respect to which a contested amount
is claimed to be due is limited solely to the contested amount. Furthermore, the
Company’s control of the contest shall be limited to issues with respect to
which a Gross-Up Payment would be payable under this Section 4.4 and the
Participant shall be entitled to settle or contest, as the case may be, any
other issue raised by the Internal Revenue Service or any other taxing
authority.

 

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(d) If, after the receipt by the Participant of an amount advanced by the
Company pursuant to Section 4.5(c), the Participant receives any refund with
respect to a claim, the Participant shall (subject to the Company’s complying
with the requirements of Section 4.5(c)) promptly pay to the Company the amount
of the refund (together with any interest paid or credited thereon after taxes
applicable thereto). If, after the receipt by the Participant of an amount
advanced by the Company pursuant to Section 4.5(c), a determination is made that
the Participant is not entitled to any refund with respect to the claim and the
Company does not notify the Participant in writing of its intent to contest the
denial of refund prior to the expiration of 30 days after such determination,
then the advance shall be forgiven and shall not be required to be repaid and
the amount of the advance shall offset, to the extent thereof, the amount of
Gross-Up Payment required to be paid.

(e) Any actions required by this Section 4.5 shall be taken so that any amounts
owed by the Company shall be paid as soon as possible and in any event no later
than the end of the Participant’s taxable year next following the Participant’s
taxable year in which the Participant remits the related taxes.

4.6 Payment Obligations Absolute. Upon a Change of Control, the obligations of
the Company and the Affiliates to pay or provide the payments or benefits under
the Plan shall be absolute and unconditional and shall not be affected by any
circumstances, including, without limitation, any set-off, counterclaim,
recoupment, defense or other right which the Company or the Affiliates may have
against any Participant. In no event shall a Participant be obligated to seek
other employment or take any other action by way of mitigation of the amounts
payable to a Participant under any of the provisions of the Plan, nor shall the
amount of any payment under the Plan be reduced by any compensation or benefits
earned by a Participant as a result of employment by another employer, except as
specifically provided under Section 4.3(b).

4.7 Non-exclusivity of Rights. Nothing in the Plan shall prevent or limit a
Participant’s continuing or future participation in any plan, program, policy or
practice provided by the Company or the Affiliates and for which the Participant
may qualify (other than a severance or termination pay plan providing severance
benefits or termination pay that would be duplicative of the benefits provided
under the Plan, unless required by statute), nor, subject to Section 7.2, shall
anything in the Plan limit or otherwise affect rights the Participant may have
under any contract or agreement with the Company or the Affiliates (other than
an agreement or contract providing severance benefits or termination pay that
would be duplicative of the benefits provided under the Plan, unless required by
statute). Amounts or benefits that are vested benefits or that the Participant
is otherwise entitled to receive under any plan, policy, practice or program of
or any contract or agreement with the Company or the Affiliates at or subsequent
to the Date of Termination shall be payable in accordance with such plan,
policy, practice or program or contract or agreement, except as explicitly
modified by this Plan.

ARTICLE V

SUCCESSOR TO COMPANY

The Plan shall bind any successor of the Company, its assets or its businesses
(whether direct or indirect, by purchase, merger, consolidation or otherwise),
in the same manner and to the same extent that the Company would be obligated
under the Plan if no succession had taken place.

 

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In the case of any transaction in which a successor would not by the foregoing
provision or by operation of law be bound by the Plan, the Company shall require
the successor to expressly and unconditionally assume and agree to perform the
Company’s obligations under the Plan, in the same manner and to the same extent
that the Company would be required to perform if no such succession had taken
place. The term “Company,” as used in the Plan, shall mean the Company as
defined in Section 2.11 and any successor or assignee to the business or assets
which by reason hereof becomes bound by the Plan.

ARTICLE VI

AMENDMENT AND TERMINATION

The Plan may be terminated or amended in any respect by resolution adopted by a
majority of the Board, unless a Change of Control has previously occurred.
However, after the Board has knowledge of a possible transaction or event that,
if consummated would constitute a Change of Control, the Plan may not be
terminated or amended in any manner that would adversely affect the rights or
potential rights of Participants, unless and until the Board has determined that
all transactions or events that, if consummated, would constitute a Change of
Control have been abandoned and will not be consummated, and, provided that, the
Board does not have knowledge of other transactions or events that, if
consummated, would constitute a Change of Control. If a Change of Control
occurs, the Plan shall no longer be subject to amendment, change, substitution,
deletion, revocation or termination in any respect that adversely affects the
rights of Participants.

ARTICLE VII

MISCELLANEOUS

7.1 Indemnification. The Company agrees to pay as incurred, to the full extent
permitted by law, all legal fees and expenses which the Participant may
reasonably incur as a result of any contest (regardless of the outcome thereof)
by the Company or its Affiliates, the Participant or others of the validity or
enforceability of, or liability under, any provision of the Plan or any
guarantee of performance thereof (including as a result of any contest by the
Participant about the amount of any payment pursuant to the Plan), plus in each
case interest on any delayed payment at the applicable Federal rate provided for
in Section 7872(f)(2)(A) of the Code.

7.2 Employment Status. The Plan does not constitute a contract of employment or
impose on a Participant, the Company or the Affiliates any obligation to retain
the Participant as an employee, to change the status of the Participant’s
employment as an “at will” employee, or to change the Company’s or the
Affiliate’s policies regarding termination of employment.

7.3 Taxes and Tax Withholding. The Company may withhold from any amounts payable
under the Plan such Federal, state, local or foreign taxes as shall be required
to be withheld pursuant to any applicable law or regulation. The Company may
withhold and pay over to the Internal Revenue Service for the benefit of the
Pre-2011 Participant all or any portion of the Gross-Up Payment that it
determines in good faith that it is required to withhold or may be required to
withhold in the future, and the Participant hereby consents to such withholding.

 

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7.4 Validity and Severability. The invalidity or unenforceability of any
provision of the Plan shall not affect the validity or enforceability of any
other provision of the Plan, which shall remain in full force and effect, and
any prohibition or unenforceability in any jurisdiction shall not invalidate or
render unenforceable such provision in any other jurisdiction.

7.5 Governing Law. The validity, interpretation, construction and performance of
the Plan shall in all respects be governed by the laws of Delaware, without
reference to principles of conflict of law.

7.6 Notice. All notices and other communications under the Plan shall be in
writing and shall be given by hand delivery to the other party or by registered
or certified mail, return receipt requested, postage prepaid, addressed as
follows:

 

If to the Participant:    At the last address on file on the Company’s records.
If to the Company:    Kellogg Company    One Kellogg Square    Battle Creek, MI
49016-3599    Attention: General Counsel

or to such other address as either party shall have furnished to the other in
writing in accordance with the Plan. Notice and communications shall be
effective when actually received by the addressee.

7.7 Unfunded Plan Status. The Plan is intended to be an unfunded plan providing
benefits to a select group of management or highly compensated employees. All
payments pursuant to the Plan shall be made from the general funds of the
Company and no special or separate fund shall be established or other
segregation of assets made to assure payment. No Participant or other person
shall have under any circumstances any interest in any particular property or
assets of the Company or the Affiliates as a result of participating in the
Plan. Notwithstanding the foregoing, the Company may (but shall not be obligated
to) create one or more grantor trusts, the assets of which are subject to the
claims of the Company’s creditors, to assist it in accumulating funds to pay its
obligations under the Plan.

 

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