SCHWEITZER-MAUDUIT INTERNATIONAL, INC.
ANNUAL INCENTIVE PLAN
Effective as of January 1, 2014

1.
PURPOSE

The purpose of this Annual Incentive Plan (the “Plan”) of Schweitzer-Mauduit
International, Inc. (the “Company”) is to further align the interests of the
stockholders of the Company and its key executives through:

(a) the annual establishment of Company objectives which are deemed by the
Committee (as defined below) to be in the short- and long-range interests of the
Company, and

(a) providing Participants (as defined below) with the opportunity to earn cash
incentive awards based upon the extent to which specified performance goals have
been achieved or exceeded during a performance period.

2.
EFFECTIVE DATE

The Plan is effective as of January 1, 2014.

3.
DEFINITIONS

“Affiliate” means any company in which the Company owns 20% or more of the
equity interest (collectively, the “Affiliates”).

“Applicable Period” shall mean, with respect to any Measurement Period, a period
commencing on or before the first day of the Measurement Period and ending not
later than the earlier of (a) the 90th day after the commencement of the
Measurement Period and (b) the date on which twenty-five percent (25%) of the
Measurement Period has been completed. Any action required to be taken within an
Applicable Period may be taken at a later date if permissible under Section
162(m) of the Code or U.S. Treasury regulations promulgated thereunder.

“Board” means the Board of Directors of the Company.

“CEO” means the Chief Executive Officer of the Company.

“Change of Control” shall mean the date as of which: (a) a third person,
including a “group” as defined in Section 13(d)(3) of the Securities Exchange
Act of 1934, acquires actual or beneficial ownership of shares of the Company
having 30% or more of the total number of votes that may be cast for the
election of Directors of the Company; or (b) as the result of any cash tender or
exchange offer, merger or other business combination, sale of assets or
contested election, or any combination of the foregoing transactions (a
“Transaction”), the persons who were directors of the Company before the
Transaction shall cease to constitute a majority of the Board of Directors of
the Company or any successor to the Company.

“Code” means the Internal Revenue Code of 1986, as amended.

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“Committee” means the Compensation Committee of the Board which is intended to
be comprised of members of the Board that are “outside directors” within the
meaning of Section 162(m) of the Code, or such other committee designated by the
Board that satisfies any then applicable requirements of the principal national
stock exchange on which the common stock of the Company is then traded to
constitute a compensation committee, and which consists of two or more members
of the Board, each of whom is an “outside director” within the meaning of
Section 162(m) of the Code.

“Control Measures” shall have the meaning as set forth in Section 8 of this
Plan.

“Covered Employee” shall have the meaning given to such term in Section
162(m)(3) of the Code and any successor provision.

“Incentive Award” means the cash award payable to a Participant as determined in
accordance with Section 10 of this Plan.

“Measurement Period” means the fiscal year of the Company or such shorter or
longer period as determined by the Committee.

“Objective(s)” means the objectives set forth in Section 6 of this Plan.

“Objective Award” shall mean the amount determined by multiplying a
Participant’s base salary at the beginning of the Measurement Period, by the
Percentage Weighting applicable for the Objectives, by the Performance
Percentage for the Performance Level achieved, and by the Target Incentive Award
Percentage.

“Participant” shall have the meaning set forth in Section 5 of this Plan.

“Percentage Weighting” shall have the meaning set forth in Section 7 of this
Plan.

“Performance Levels” shall have the meaning set forth in Section 6 of this Plan.
 
“Performance Percentage” means the respective percentages applicable to
achievement of the following benchmark Performance Levels for a given Objective
as follows: Threshold 50%, Target 100%, Outstanding 150%, Maximum 200%; and, if
actual performance of such Objective falls between any two of such benchmark
Performance Levels, the percentage amount applicable to the performance level
actually achieved will be prorated.
“Retirement” means attainment of age 55 and completion of five years of service.
    
“Target Incentive Award Percentage” means the target percentage of a
Participant’s base salary designated by the Committee in its sole discretion at
the beginning of the Measurement Period, which percentage need not be the same
for each Participant.

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4.
ADMINISTRATION

(a) General. The Plan shall be administered by the Committee, which in its
absolute discretion shall have the power to interpret and construe the Plan, and
to resolve all questions arising hereunder. Any action by the Committee shall be
final and conclusive as to all individuals affected thereby.

(b) Powers and Responsibilities. The Committee shall have the following
discretionary powers, rights and responsibilities in addition to those described
in Section 4(a):

(i)    to designate within the Applicable Period the Participants for a
Measurement Period;

(ii)    to establish within the Applicable Period the Objectives, Target
Incentive Award Percentage and other terms and conditions that are to apply to
each Participant’s Incentive Award;

(iii)    to certify in writing prior to the payment with respect to any
Incentive Award that the Objectives for a Measurement Period and other material
terms applicable to the Incentive Award have been satisfied;

(iv)    subject to Section 409A of the Code, to determine whether, and under
what circumstances and subject to what terms, an Incentive Award is to be paid
on a deferred basis, including whether such a deferred payment shall be made
solely at the Committee’s discretion or whether a Participant may elect deferred
payment; and

(v)    to adopt, revise, suspend, waive or repeal, when and as appropriate, in
its sole and absolute discretion, such administrative rules, guidelines and
procedures for the Plan as it deems necessary or advisable to implement the
terms and conditions of the Plan.

(c)    Delegation of Power. The Committee may delegate some or all of its power
and authority hereunder to the Chief Executive Officer or other executive
officer of the Company as the Committee deems appropriate; provided, however,
that with respect to any person who is a Covered Employee or who, in the
Committee’s judgment, is likely to be a Covered Employee at any time during the
applicable Measurement Period or during any period in which an Incentive Award
may be paid following a Measurement Period, only the Committee shall be
permitted to (i) designate such person to participate in the Plan for such
Measurement Period, (ii) establish Objectives and the Target Incentive Award
Percentage for such person, and (iii) certify the achievement of such
Objectives.

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5.
ELIGIBILITY

The Committee shall, in its sole discretion, specify in writing for each
Measurement Period those officers and employees of the Company or any Affiliate
who shall be eligible to participate in the Plan (the “Participants”) for such
Measurement Period based upon such Participants’ opportunity to have a
substantial impact on the Company’s operating results. Nothing contained in the
Plan shall be construed as or be evidence of any contract of employment with any
Participant for a term of any length, or as a limitation on the right of the
Company to discharge any Participant with or without cause. Notwithstanding the
foregoing and without otherwise limiting the Committee’s discretion to designate
the officers and employees eligible to participate in the Plan, if a Change of
Control or operational restructuring of the Company (as determined by the
Committee) occurs in a Measurement Period prior to the date the Objectives,
Performance Levels, Percentage Weightings, Control Measures and Target Incentive
Award Percentages are established for such Measurement Period, the Objectives,
Performance Levels, Percentage Weightings, Control Measures and Target Incentive
Award Percentages shall be established by the Committee for such Measurement
Period for those officers and employees who were Participants in the Plan in the
immediately preceding Measurement Period and such Objectives, Performance
Levels, Percentage Weightings, Target Incentive Award Percentages and any
Control Measures established for such Participants shall be no less favorable
than those established for each such Participant in the immediately preceding
Measurement Period.

6.
OBJECTIVES AND PERFORMANCE LEVELS

(a) Objectives.     The Committee shall establish within the Applicable Period
for each Measurement Period one or more objective performance goals (the outcome
of which, when established, shall be substantially uncertain) for each
Participant or for any group of Participants (or both). To the extent necessary
for an award to be qualified performance-based compensation under Section 162(m)
of the Code and the regulations thereunder, the performance goals shall be based
exclusively on one or more of the following corporate-wide or subsidiary,
division, business operating unit, geographic or individual Objectives: the
attainment by a share of common stock of the Company of a specified fair market
value for, or at, a specified period of time; increase in stockholder value;
earnings per share; net assets; return on net assets; return on equity; return
on investments; return on capital or invested capital; return on sales; debt to
capital ratios; total stockholder return; earnings or income of the Company
before or after taxes and/or interest; earnings before interest and/or taxes;
earnings before interest, taxes, depreciation and amortization (“EBITDA”);
EBITDA margin; operating income; revenues; operating expenses, attainment of
expense levels or cost reduction goals; market segment share; cash flow, cash
flow per share, cash flow margin or free cash flow; interest expense; economic
value created; economic profit; gross profit or margin; operating profit or
margin; net cash provided by operations; working capital and/or its components;
price-to-earnings growth; revenues from new product development; percentage of
revenues derived from designated lines of business and strategic business
criteria, consisting of one or more objectives based on meeting specified goals
relating to market segment penetration, customer acquisition, business
expansion, cost targets, customer satisfaction, reductions in errors and
omissions, reductions in lost business, management of employment practices and
employee benefits, supervision of litigation and information technology, quality
and quality audit scores, compliance, efficiency, and acquisitions or
divestitures, or any combination of the foregoing.

Each such Objective may be expressed on an absolute or relative basis and may
include comparisons based on current internal targets, the past performance of
the Company (including the performance of one or more subsidiaries, divisions,
geographic areas, or business operating units) or the past or current
performance of other companies (or a combination of such past and current
performance). The applicable Objectives may be applied on a pre- or post-tax
basis and may be adjusted in accordance with Section 162(m) of the Code to
include or exclude objectively determinable components of any performance
measure, including, without limitation, special charges such as restructuring or
impairment charges, debt refinancing

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costs, extraordinary or noncash items, unusual, nonrecurring or one-time events
affecting the Company or its financial statements, changes in law or accounting
principles, or changes in capital structure of the Company (“Adjustment
Events”). In the sole discretion of the Committee, unless such action would
cause a grant to a Covered Employee to fail to qualify as qualified
performance-based compensation under Section 162(m) of the Code, the Committee
may amend or adjust the performance measures or other terms and conditions of an
outstanding award in recognition of any Adjustment Events. If during a
Measurement Period, the Company, or any of its Affiliates, purchases
substantially all of the assets or shares of a business owned by any other
person or entity (“Business”), the earnings attributable to such Business, which
are included in the Company’s consolidated income statement for the Measurement
Period, shall be taken into account in calculating achievement of any earnings
Objective for the Measurement Period. With respect to Participants who are not
Covered Employees and who, in the Committee’s judgment, are not likely to be
Covered Employees at any time during the applicable Measurement Period or during
any period in which an Award may be paid following a Measurement Period, the
performance goals established for the Measurement Period may consist of any
objective or subjective corporate-wide or subsidiary, division, business
operating unit, geographic or individual measures, whether or not listed herein.
Objectives shall be subject to such other special rules and conditions as the
Committee may establish at any time within the Applicable Period; provided,
however, that to the extent such goals relate to Awards to Covered Employees,
such special rules and conditions shall not be inconsistent with the provisions
of Treasury regulation Section 1.162-27(e) or any successor regulation
describing “qualified performance-based compensation.”

(b) Performance Levels. For each Objective there shall be established
performance levels (“Performance Levels”) which shall be defined as “Threshold”,
“Target”, “Outstanding”, and “Maximum”. Performance below the “Threshold”
Performance Level shall not result in the payment of an Incentive Award. From
time to time, it may be desirable to establish Objective(s) in such a manner
that specific Performance Levels cannot be defined. In such cases, Performance
Levels will be determined pursuant to Section 9 of this Plan and in accordance
with Section 162(m) of the Code for any Covered Employee.

7.
OBJECTIVE WEIGHTINGS

Coincident with the establishment of Objectives and Performance Levels, the
Committee shall establish a percentage weighting (“Percentage Weighting”)
applicable to each Objective. For each Measurement Period, the total of all
Percentage Weightings for all Objectives for each Participant shall be 100
percent.

8.
CONTROL MEASURES

At the time the Objectives are established, there may also be established
certain conditions known as control measures (“Control Measures”) which are
either personal as to one individual, or general as to a group of individuals.
Failure to fulfill a Control Measure may partially or totally deprive the
individual to whom the Control Measure applies of the right to receive an award,
notwithstanding the level of performance attained on any or all Objectives.
Notwithstanding anything herein to the contrary, except to the extent permitted
under Section 162(m) of the Code, the achievement of a Control Measure shall not
increase any Incentive Award otherwise payable based on the performance attained
with respect to any or all Objectives.

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9.
ASCERTAINMENT OF PERFORMANCE LEVELS

The Performance Level actually attained with respect to any Objective or Control
Measure, and the payment with respect thereto, shall be determined and certified
in writing by the Committee following the end of the Measurement Period or, to
the extent permitted under Section 162(m) of the Code, prior to the end of the
Measurement Period.

10.
AMOUNT OF INCENTIVE AWARD

Except as otherwise hereinafter provided, the Incentive Award a Participant is
eligible to receive is the sum of the values attributable to performance
actually attained for each Objective (“Objective Award”), as determined by the
following paragraphs.

The amount of Objective Award a Participant is eligible to receive depends upon:

(a)
Participant’s base salary,

(b)
the Percentage Weighting applicable to that Objective,

(c)
the Performance Percentage which applies as a consequence of the Performance
Level attained in that area, and

(d)
the Target Incentive Award Percentage established for the Participant.

The amount of the Objective Award for each Objective shall be determined by
multiplying (a) times (b) times (c) times (d). No Participant shall receive a
payment under the Plan with respect to any Measurement Period having a value in
excess of $3.9 million, which maximum amount shall be proportionately adjusted
with respect to Performance Periods that are less than or greater than one year
in duration.

11.
ADJUSTMENT OF INCENTIVE AWARD

In its sole and absolute discretion and only to the extent permitted by Section
162(m) of the Code, the amount of any Incentive Award may be adjusted by the
Committee to more accurately reflect an individual Participants’s performance
during the Measurement Period.

In the event of transfers to, from or between eligible positions, the amount of
the Incentive Award may be reviewed, and may be adjusted or prorated, on such
basis as shall be determined fair and appropriate by the Committee and to the
extent permitted by Section 162(m) of the Code.

With respect to Participants that are not Covered Employees and subject to a
Participant’s host country regulations, termination of employment for any reason
other than Change of Control, death, Retirement, or total and permanent
disability during the Measurement Period shall result in a forfeiture of any
Incentive Award attributable to performance during the Measurement Period in
which termination occurred. Termination of employment because of a Participant’s
death, total and permanent disability or Retirement during the Measurement
Period shall result in the pro rata or other adjustment to the amount of the
Incentive Award on such basis as shall be determined to be fair and appropriate
by the Committee. Termination of employment by the Company without cause within
two years following a Change of Control shall result in the payment of a pro
rata portion of the Incentive Award at the Target Performance Percentage,
without regard to achievement or preestablished Objectives; however, the
Committee shall have the right to increase the Incentive Award payable upon such
termination as the Committee deems fair and appropriate.

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With respect to Participants who are also Covered Employees, termination of
employment for any reason other than Change of Control, death, total and
permanent disability or Retirement during the Measurement Period shall result in
a forfeiture of any Incentive Award attributable to performance during the
Measurement Period in which termination occurred. Termination of employment
because of a Participant’s death, total and permanent disability or Retirement
during the Measurement Period shall result in the pro rata or other adjustment
to the amount of the Incentive Award on such basis as shall be determined to be
fair and appropriate by the Committee; provided, however, in the case of a
termination of employment due to Retirement, the pro rata payout shall be
determiend based on the achievement of the preestablished Objectives during the
Measurement Period and in accordance with Section 162(m) of the Code.
Termination of employment by the Company without cause within two years
following a Change of Control shall result in the payment of a pro rata portion
of the Incentive Award at the Target Performance Percentage, without regard to
achievement or preestablished Objectives; however, the Committee shall have the
right to increase the Incentive Award payable upon such termination as the
Committee deems fair and appropriate.

Notwithstanding any provision of this Plan, no Incentive Award shall be paid to
any Participant who, in any Measurement Period other than a Measurement Period
occurring within two years following a Change of Control, has discharged the
principal responsibilities of his or her position in an unsatisfactory manner.

12.
PAYMENT OF INCENTIVE AWARDS

At the time the Committee determines an award opportunity for a Participant, the
Committee shall also establish the payment terms applicable to such Incentive
Award. Such terms shall include when such payments will be made; provided,
however, that the timing of such payments shall in all instances either (A)
satisfy the conditions of an exception from Section 409A of the Code (e.g., the
short-term deferrals exception described in Treasury Regulation Section
1.409A-1(b)(4)), or (B) comply with Section 409A of the Code and provided,
further, that in the absence of such terms regarding the timing of payments,
such payments shall occur no later than the 15th day of the third month of the
calendar year following the calendar year in which the Participant’s right to
payment ceased being subject to a substantial risk of forfeiture.
Notwithstanding the above and to the extent permitted by Sections 162(m) and
409A of the Code, the Committee may make payments at such earlier times as it
may, in its sole discretion, determine, and the Committee will make such
determinations as to performance, and establish procedures (including repayment
of any overpayment which is determined after the completion of the Measurment
Period), implementing such early payment. The Company shall have the right to
deduct from the payment any taxes required by law to be withheld thereon.

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13.
MISCELLANEOUS

(a) Except as provided in this Plan, no right of any Participant shall be
subject in any manner to anticipation, alienation, sale, transfer, assignment,
pledge, encumbrance, charge, attachment, garnishment, execution, levy,
bankruptcy, or any other disposition of any kind, whether voluntary or
involuntary, prior to actual payment of an Incentive Award. No Participant or
any other person shall have any interest in any fund, or in any specific asset
or assets of the Company, by reason of an Incentive Award that has been made but
has not been paid or distributed.

(b) The Board or the Committee may, at any time, amend this Plan, order the
temporary suspension of its application, or terminate it in its entirety,
provided, however, that no such action shall adversely affect the rights or
interests of Participants theretofore vested hereunder. Notwithstanding the
foregoing, this Plan may not be amended, suspended or terminated within the
two-year period following a Change of Control.

(c) The terms of the Plan shall be governed, construed, administered, and
regulated by the laws of the State of Georgia and applicable Federal law. In the
event that any provision of the Plan shall be determined to be illegal or
invalid for any reason, the other provisions shall continue in full force and
effect as if such illegal or invalid provision had never been included herein.

(d) The Incentive Awards and any cash payment delivered pursuant to an Incentive
Award are subject to forfeiture, recovery by the Company or other action
pursuant to any clawback or recoupment policy which the Company may adopt from
time to time, including without limitation any such policy which the Company may
be required to adopt under the Dodd-Frank Wall Street Reform and Consumer
Protection Act and implementing rules and regulations thereunder, or as
otherwise required by law.