Exhibit 10.1

CONSULTING AGREEMENT

This Consulting Agreement (“Agreement”) is made by and between Timothy P Mobsby
(“Consultant”) and Kellogg International (“Kellogg,” together with its
affiliates and subsidiaries, “Company”). Company and Consultant are collectively
referred to herein as “parties,” in singular or plural usages, as required by
context.

WHEREAS:

 

A. Consultant was retirement eligible at the Company and recently elected to
retire from full time employment.

 

B. The Company wishes to retain the Consultant to perform part time consulting
work for the Company on an exclusive basis subject to the terms of this
Agreement.

IT IS HEREBY AGREED AS FOLLOWS:

 

  1. Term. This Agreement shall commence on 3 January 2011 (the “Start Date”)
and Consultant shall provide the services detailed below for a period of 18
months from the Start Date (the “Expiration Date”). This Agreement may be
extended or terminated sooner as provided below.

 

  2. Services To Be Provided. Consultant will provide services relating to
marketing and business development, as determined by the Company’s President,
Kellogg International or the Chief Executive Officer (the “Services”). Company
shall determine the scope of the work to be performed, but Consultant shall have
the ability to select the means, manner and method of performing these services.
Consultant shall have the right to perform the projects in such manner as
Consultant deems appropriate. Consultant further shall have the right to dictate
his hours of work, his reporting time, as well as how much work to perform
on-site. Consultant, however, agrees to use his best efforts to promote
Company’s interests, and to give Company the benefit of his experience,
knowledge, and skills. Consultant undertakes to perform services in a timely and
professional manner and to devote such time, attention and skill to his duties
under this Agreement as may reasonably be necessary to ensure the performance of
the Services to Kellogg’s Chief Executive Officer’s satisfaction.

Nothing herein shall be deemed to preclude Company from retaining the Services
of other persons or entities undertaking the same or similar services as those
undertaken by Consultant hereunder or from independently developing or acquiring
materials or programs that are similar to, or competitive with, the services.

 

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  3. Compensation.

 

  a. In consideration of the performance of the Services and of the acceptance
by the Consultant of the restrictive covenants set out in this Agreement,
Company will pay Consultant based on a daily rate equal to the Consultant’s most
recent target cash compensation of €3,430 (the “Daily Rate”). For the avoidance
of doubt, the Daily Rate shall refer to the rate for a full day’s work (i.e. 7.5
hours) and if the Consultant works on any given day for less than 7.5 hours, the
Daily Rate should be adjusted proportionately.

 

  b. For the avoidance of doubt, the parties confirm that the total amount
payable by the Company to the Consultant in respect of the Services under this
Agreement shall not exceed €1,100,000 (the “Total Amount”.

 

  c. The Consultant shall invoice the Company for Services on a monthly basis.
The Company shall discharge any valid invoice within 60 days of receipt of the
valid invoice.

 

  4. Consultant Generally Provides Tools. Consultant will provide all those
materials, equipment and other tools necessary to perform the Services for
Company.

 

  5. Reimbursement of Travel Expenses. During the term of this Agreement,
Company will reimburse Consultant for his actual, reasonable, out-of-pocket
expenses for travel in connection with his work under this Agreement. Consultant
shall submit accurate and complete supporting documents for reimbursement of
such expenses and shall follow any policies, requirements, or directions imposed
by Company in connection with such expenses.

 

  6. Preservation of Company Confidential Information. Consultant agrees at all
times:

 

  a. Not to disclose to any third party any Confidential Information learned by
Consultant at any time or any Confidential Information developed by Consultant
pursuant to this Agreement; except such information which is now public or
hereafter becomes published or otherwise generally available to the public other
than through breach of this Agreement;

 

  b.

That Consultant will only disclose Confidential Information to employees, agents
or Subcontractors of Consultant who have a

 

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need to know such information in order to carry out Consultant’s
responsibilities hereunder, and only then to those who have been advised that
such information is confidential and proprietary and then only to those who have
agreed to accept the same obligation of confidentiality and non-use as
Consultant;

 

  c. Even after any Confidential Information obtained by Consultant or any
Confidential Information developed by Consultant pursuant to this Agreement
becomes generally available to the public, not to disclose the fact that such
information was furnished to Consultant by Company, originated with Company, an
Affiliate or Related Company, or was developed by Consultant pursuant to this
Agreement, unless that fact is also published; and

 

  d. Not to put to commercial use or use in any way except for the benefit of
Company any Confidential Information disclosed to Consultant or any Confidential
Information developed by Consultant pursuant to this Agreement.

 

  e. As used herein, “Confidential Information” includes any non-public
information Consultant receives directly or indirectly from the Company or
acquired or developed in the course of his consultancy and any other non-public
information received or developed by, or disclosed to, Consultant during the
course of or arising out of his previous employment with the Company, including
by way of example only, trade secrets (including organizational charts, employee
information such as credentials, skill sets and background information), ideas,
inventions, methods, designs, formulas, systems, improvements, prices,
discounts, business affairs, products, product specifications, manufacturing
processes, data and know-how and technical information of any kind whatsoever,
unless such information has been publicly disclosed by authorized officials of
the Company. In the event information which is non-public becomes public due to
disclosure by Consultant which is not authorized by the Company, such
information shall be deemed non-public for purposes of this Agreement.

 

  f. For the avoidance of doubt, the Consultant may disclose the Confidential
Information to the extent required by law or order of a court or governmental
agency. However, in such case, Consultant must give the Company prompt notice
and consult with the Company about whether to obtain a protective order or
otherwise protect the confidentiality of the Confidential Information, all as
directed by and at the Company’s expense.

 

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  g. Great loss and immediate and irreparable injury may be suffered by the
Company if the Consultant should breach or violate any of the covenants and
agreements set forth in this clause. The parties agree that such covenants and
agreements are reasonably necessary to protect and preserve the Company’s
interests.

 

  7. Intellectual Property. As a material condition to which Consultant agrees
in exchange for the opportunity to provide the Services, Consultant expressly
acknowledges and agrees that all reports, documents, improvements, discoveries,
inventions, processes, designs, plans, and trade secrets, whether of a technical
nature or not, made or developed by Consultant alone or in conjunction with any
other person or entity while providing the Services or developed by the
Consultant during the course of or arising out of his previous employment with
the Company, which relate to or affect the business of Company (“Intellectual
Property”), shall be the sole and exclusive property of Company. Consultant
expressly agrees to disclose and reveal to Company all Intellectual Property,
and all information regarding Intellectual Property, concurrent with the
discovery or development of the Intellectual Property. Consultant hereby assigns
to Company all rights, title, and interests in any Intellectual Property.
Consultant agrees that he will not use or disclose any Intellectual Property
owned by Company to benefit a competitor, customer, individual, or other entity
without the express written permission of the Chief Executive Officer. The
Consultant irrevocably appoints the Company as his attorney and, in his name and
on his behalf, to execute and do any instrument or thing and generally to use
his name for the purpose of giving to the Company or its nominee the full
benefit of the provisions of this clause 7.

 

  8. Surrender of Material upon Termination of Agreement. Upon termination of
this Agreement, Consultant shall return immediately to the Company all
Intellectual Property (including all books, records, notes, data and information
relating to Company or its business and all other Company property), and will so
certify in writing that he has done so.

 

  9. Independent Contractor. Consultant shall perform his duties as an
independent contractor and not as an employee.

Accordingly, Consultant and Company each acknowledge and agree that Consultant
will not be treated as an employee for purposes of any applicable law covering
the employer-employee relationship. Consultant further acknowledges that he is
responsible for his own taxation affairs and for the payment of any taxation due
in respect of the payment to the Consultant in connection with the provision of
Services by the Consultant under this Agreement; and that he

 

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understands his responsibilities with respect to the payment of these taxes. The
Consultant agrees to indemnify the Company against all losses, costs, demands,
damages, expenses and claims howsoever incurred by the Company in relation to
the taxation treatment of the payments made under this Agreement or as a result
of the breach by the Consultant of any of the terms of this Agreement.

 

  10. No Benefits. The parties agree that by virtue of the provision of the
Services under this Agreement, Consultant shall not be entitled to any Company
benefits pursuant to this Agreement, including but not limited to life
insurance, death benefits, accident and health insurance, qualified pension or
retirement plan or other benefits.

 

  11. Contracting Power. In no event shall Consultant have any power or
authority to bind Company in any manner, it being expressly understood that
Consultant is an independent contractor and not an agent or employee of Company.
No form of joint venture, partnership, or similar relationship between the
parties is intended or hereby created as a result of the entry into or
performance by the parties of this Agreement.

 

  12. Performing Services for Others. The consultancy arrangements contemplated
by this Agreement shall be on an exclusive basis. The Consultant shall not
during the course of this Agreement, without the prior written consent of the
Chief Executive Officer of the Company, provide any services whether on a
consultancy or other basis to any legal or natural person or other entity
engaged in the manufacture, distribution, sale or marketing of any products in
competition with the Company’s Products. For the purposes of this clause 12, the
tem “Products” shall mean ready-to-eat cereal products, toaster pastries, cereal
bars, granola bars, crispy marshmallow squares, cookies, crackers, or any other
grain-based convenience food or ay other product which the Company manufactures,
distributes, sells or markets during the term of this Consultancy Agreement.

 

  13. Termination.

 

  a. This Agreement shall be terminable by either party, with or without breach,
and for any reason and without prior notice.

 

  b. In the event Company terminates this Agreement without Material Breach or
the Agreement expires, the Company shall pay to Consultant a sum equal to the
unpaid balance of the Total Amount.

 

  c. In the event Company terminates this Agreement for a Material Breach or
Consultant terminates this Agreement, Company’s sole liability to Consultant
shall be to pay Consultant for any unpaid amounts earned and accrued hereunder
through the date of termination.

 

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  d. In the event that the parties wish to extend this Agreement beyond the
Expiration Date, the parties will mutually agree in writing to the extension no
later than 30 days prior to the Expiration Date. If the parties do not mutually
agree to extend this Agreement as of 30 days prior to the Expiration Date, this
Agreement will terminate on the Expiration Date.

 

  e. For purposes of this Agreement, termination for Material Breach means
termination by the Company because of (i) Consultant’s willful engagement in
illegal conduct or gross misconduct pursuant to which the Company has suffered a
loss, (ii) Consultant’s willful and continued failure to perform substantially
all of his duties hereunder in any material respect, or (iii) without prejudice
to the generality of clause (ii) any breach by the Consultant of any covenant
set out in each of clause 19 and 21 of this Agreement; provided, however, that
in the case of clause (ii) and clause (iii), Company must provide written notice
of such breach or failure within thirty (30) days from such written notice to
cure such breach or failure.

 

  f. Following the termination or expiry of this Agreement, Consultant shall
co-operate reasonably on a time and materials basis with Company in its, or
another’s efforts on Company’s behalf, to complete any Services in progress as
of the effective date of termination and to provide for an orderly transition
provided that such support continues for no longer than 60 days from the
effective date of termination.

 

  g. Notwithstanding the termination or expiry of this Agreement, the
obligations pursuant to clause 6 (Confidential Information), 7 (Intellectual
Property), 9 (Independent Contractor), 13 (Termination) 19 (Restrictive
Covenants), 21 (Publicity) and 22 (Release) shall remain binding on the parties
unless each party is expressly released by the other party in writing.

 

  14. Consultant’s Representations/Warranties and Covenants. Consultant
represents, warrants and covenants to Company the following:

 

  a. Consultant has the full power and authority to enter into this Agreement
without the consent or approval of any other person, including any present or
previous employer except Kellogg; and

 

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  b. Consultant’s execution, delivery and performance of this Agreement will not
violate or cause a breach of any existing employment, consultant or any other
agreement, covenant, promise or any other duties by which Consultant is bound,
including confidentiality obligations or covenants not to compete including any
present or previous employer except Kellogg.

 

  15. Assignment. The rights and obligations of the Company under this Agreement
shall inure to the benefit of and shall be binding upon the successors and
assigns of the Company. The rights and obligations of Consultant are
non-assignable.

 

  16. Limitation of Liability.

 

  a. Neither party is assuming any liability for the actions or omissions of the
other party except as stated in this Agreement. The Company shall indemnify
Consultant for claims arising out of Consultant’s performance of the Services
unless such claims arise from Consultant’s gross negligence or willful
misconduct in connection with the performance of his work hereunder.

 

  b. Notwithstanding any provision to the contrary, nothing in this Agreement
limits or excludes either party’s liability to the extent it relates to: death
or personal injury caused by its negligence; fraud; fraudulent
misrepresentation; or any other liability which may not be lawfully limited or
excluded.

 

  c. Neither party shall be liable for consequential, special, incidental or
indirect losses including, without limitation, (i) loss of profits, revenue or
goodwill; (ii) loss of business or (iii) loss of anticipated savings.

 

  d. Each party agrees to use all reasonable endeavours to mitigate any losses
which it may suffer under or in connection with this Agreement (including in
relation to any losses covered by an indemnity) and any amounts it seeks from
the other party in respect of any such liability.

 

  17.

Compliance with Rules. Consultant shall fully comply with all of the Company’s
working and safety rules, working hours and holiday schedules when working at
Company’s facility(ies) or premises, and other Company rules and regulations,
and Consultant shall be responsible for Consultant’s actions while on Company
premises or otherwise providing the Services requested by Company. Consultant,

 

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at its own cost, shall procure, maintain, and keep in full force and effect
insurance to protect Consultant and the Company in accordance with good industry
practice from all claims that arise out of or result from Consultant’s
performance under this Agreement. On request from the Company, the Consultant
shall provide evidence, satisfactory to the Company, of the existence or, as the
case may be, the renewal of the insurance.

 

  18. Compliance with the Law. During the performance of the Services,
Consultant, at his own expense and at all times, shall comply with any and all
laws and ordinances and any and all rules, regulations, and orders of public
authorities applicable thereto, including, but not limited to, tax and social
welfare laws, applicable worker’s compensation laws, unemployment insurance
requirements, employer’s liability requirements, and minimum wage. Consultant
shall file all reports required to be filed in the name of Consultant and pay
all taxes, fees and charges required by laws, rules, regulations, and orders,
and shall, without reimbursement by Company, indemnify Company against any and
all liabilities and penalties by reason of any failure on the part of Consultant
to comply with any such laws, orders, rules, and regulations.

 

  19. Restrictive Covenants. In the course of the provision of the Services, the
Consultant is likely to obtain knowledge or trade secrets of the Company,
particularly in the area of ready to eat cereal and cereal based snacks.
Accordingly, Consultant agrees that during the term of this Agreement and for a
period of two years from the date of the termination or expiry of the Agreement,
Consultant shall not, without the prior written consent of the General Counsel
of Kellogg:

 

  a. directly or indirectly employ, or solicit the employment of (whether as an
employee, officer, director, agent, consultant or independent contractor) any
person(s) who is or was at any time during the previous year an officer,
director, representative, agent or employee of Company. If Consultant breaches
this clause, it shall promptly pay to the Company a sum equal to the annual
salary of the employee(s) in question (net of benefits) and the parties agree
that this amount is a genuine pre-estimate of the loss that the Company is
likely to suffer as a result of such breach, or

 

  b.

directly or indirectly carry on, be engaged, assist or otherwise provide or
perform any services of any nature to, for or on behalf of any legal or natural
person or any other entity engaged in the manufacture, distribution, sale or
marketing of any products in competition with the Company’s Products. For
purposes of this paragraph, the term “Products” shall mean ready-to-eat cereal
products, toaster pastries, cereal bars, granola bars, crispy

 

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marshmallow squares, cookies, crackers, or any other grain-based convenience
food or any other product which the Company manufactures, distributes, sells or
markets during the term of this Consultancy Agreement and for the 2 year period
following the date of termination.

The Consultant acknowledges and agrees that the restrictions set out in this
clause 19 are reasonable and necessary to protect the interests of the Company.

 

  20. Severability and Enforcement.

 

  a. In the event of a breach of threatened breach by Consultant of paragraphs
6, 7, 8, 12, 15, 19 or 21 of this Agreement, Company shall be entitled to a
temporary restraining order and/or a permanent injunction restraining Consultant
from breaching the same. Nothing contained herein shall be construed as
prohibiting Company from pursuing any other remedies available to it for such
breach or threatened breach, including the recovery of damages from Consultant.
In any dispute over the enforcement of a party’s rights under this Agreement,
each party shall be responsible for its own legal and other professional fees
incurred in enforcing its rights under this Agreement.

 

  b. If any provision of this Agreement is invalid or unenforceable by a court
of law, (i) such provision shall be deemed to be amended so that the intent of
the parties is fulfilled to the greatest extent possible; and (ii) it would not
affect the validity or enforceability of any other provision of this Agreement,
which shall remain in full force and effect.

 

  c. A waiver by Company or Consultant of a breach of any provision of this
Agreement by the other party shall not operate or be construed as a waiver of
any subsequent breach by the other party.

 

  21. Publicity: Consultant shall not publicize or disclose the existence of
this Agreement nor any information regarding any other terms and conditions of
this Agreement (including but not limited to Company’s identity) except on a
need to know basis to its professional advisors and employees or agents (if any)
in order to perform Consultant’s obligations under this Agreement, unless the
Company has given its prior written consent to any such disclosure or publicity.
For the avoidance of doubt, the Consultant agrees, during the term of this
Agreement and thereafter, not to engage in any form of conduct or make any
statements or representations that disparage, portray in a negative light, or
otherwise impair the reputation, goodwill or commercial interests of the
Company, or its past, present and future subsidiaries, divisions, affiliates,
successors, officers, directors, attorneys, agents and employees.

 

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  22. Release. In consideration of the matters set out in this Agreement and for
the avoidance of doubt, Consultant, on his own behalf and on behalf of any
person who may claim by or through the Consultant, irrevocably and
unconditionally waives, discharges and releases the Company and/or its
respective officers, directors, attorneys, agents and employees from any and all
claim or causes of action that the Consultant had, has or may have, known or
unknown, relating to or arising out of the Consultant’s previous employment with
the Company including those arising out of the Constitution, contract, common
law, in equity, statute (in particular, but not limited to the Unfair Dismissals
Acts 1977–2007, the Minimum Notice and Terms of Employment Acts 1973–2007, the
Organisation of Working Time Act 1997, the Redundancy Payments Acts 1967–2007,
the Terms of Employment (Information) Acts 1994–2001, the Payment of Wages Act
1991, the Maternity Protection Act 2004 and the National Minimum Wage Act 2000,
the Safety Health and Welfare at Work Act 2005, the Employment Equality Acts
1998-2008, the Protection of Employees (Part-Time) Work Act 2001, the Protection
of Employees (Fixed-Term) Work Act 2003, the Adoptive Leave Acts 1995-2005, the
Carer’s Leave Act 2001, the Data Protection Acts 1988-2003, the European
Communities (Protection of Employees on Transfer of Undertakings) Regulations
2003, the Industrial Relations Acts 1948-2004, the Parental Leave Acts 1998 and
2006), any and all claims to any form of legal or equitable relief, damages or
for any legal or other professional fees or other costs. The Consultant waives,
releases and compromises any and all claims to take a personal injuries claim
against the Company, and/or its respective officers, directors, attorneys,
agents and employees. Consultant additionally releases and waives any claim or
right he may have to recover in any lawsuit or proceeding against the Company
brought by the Consultant, an administrative agency, or any other person on
behalf of the Consultant which includes the Consultant in any class.

 

  23. Controlling Law and Venue. Consultant agrees that the construction,
interpretation, and performance of this Agreement shall be governed by the laws
of Ireland, including conflict of law. It is agreed that any controversy, claim
or dispute between the parties, directly or indirectly, concerning this
Agreement or the breach thereof shall only be resolved in the courts of Ireland
, and the parties hereby submit to the exclusive jurisdiction of said courts,
provided however that nothing contained in this clause 23 shall limit the right
of a party to bring enforcement proceedings in another jurisdiction on foot of
an order of an Irish court or other proceedings seeking provisional or
protective relief. This Agreement shall not be construed against the party
preparing it but shall be construed as if both parties jointly prepared this
Agreement, and any uncertainty and ambiguity shall not be interpreted against
any one party.

 

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  24. Entire Agreement; Amendment. Consultant agrees that this Agreement
(together with the Employee Confidentiality Agreement dated 14 February 2005)
constitutes the entire agreement between him and Company with respect to the
matters contemplated by this Agreement, and that this Agreement and supersedes
any and all prior and/or contemporaneous written and/or oral agreements relating
to such matters. Consultant acknowledges that this Agreement may not be modified
except by written document, signed by him and a duly authorized officer of the
Company.

 

  25. Consultant Acknowledgment. Consultant acknowledges that he has had the
opportunity to obtain independent legal advice in regard to this Agreement, that
he has read and understood this Agreement, that he is fully aware of its legal
effect, and that he has entered into it freely and voluntarily and based on his
own judgment and not on any representations or promises other than those
contained in this Agreement.

 

  26. Counterparts. This Agreement may be executed simultaneously in one or more
faxed counterparts, any one of which need not contain the signatures of more
than one party, but all such counterparts taken together shall constitute one
and the same Agreement.

 

  27. Notices: Any notices required to be sent by a party under this Agreement
shall be given in writing and shall be deemed to have been duly given if sent by
registered prepaid post to the last known address of the other party. Any such
notice shall be deemed to have been given two working days after registered
prepaid posting or in the case of a notice delivered personally at the time of
delivery.

 

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IN WITNESS WHEREOF, Company and Consultant have duly executed and delivered this
Agreement as of the day first written above.

 

CONSULTANT     Kellogg International TIMOTHY P. MOBSBY     PAUL NORMAN    
President, Kellogg International

/s/ Tim Mobsby

   

/s/ Paul Norman

Signature     Signature

 

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