EXHIBIT 10.1
SECURITIES PURCHASE AGREEMENT
     This Securities Purchase Agreement (this “Agreement”), dated as of
November 13, 2008, is entered into by and between iMedia International, Inc., a
Delaware corporation (the “Company”), and the purchaser identified on the
signature page hereto (the “Purchaser”).
Section 1. Subscription of the Purchaser.
     1.1 Purchase of Securities. The Purchaser hereby agrees to purchase from
the Company, and the Company hereby agrees to sell to the Purchaser, for an
aggregate purchase price of $250,000 (the “Purchase Price”), (i) 1,000,000
shares (the “Shares”) of common stock of the Company, par value $0.001 per share
(“Common Stock”), referred to herein as the “Securities.”
     1.2 Offering. This offering of the Shares (the “Offering”) is being made to
the Purchaser in reliance upon the Purchaser’s representation to the Company
herein that the Purchaser is an “accredited investor” as that term is defined in
Regulation D promulgated under the Securities Act of 1933, as amended (the
“Securities Act”). The Purchaser acknowledges that the Company is relying upon
the accuracy and completeness of the information contained herein in complying
with its obligations under federal and state securities and other applicable
laws. There is no minimum amount required to close the Offering, and the Company
shall be entitled to accept any and all Offering proceeds when and as any
investments are made. The minimum subscription amount is $100,000.
Section 2. The Closing.
     2.1 The closing of the sale of the Shares to the Purchaser (the “Closing”)
shall take place simultaneously with the execution and delivery of this
Agreement at the offices of the Company or at such later date and time as the
Company and the Purchaser shall agree. The date on which the Closing occurs
shall be referred to herein as the “Closing Date.”
     2.2 At the Closing, the Company shall issue instructions to the Company’s
transfer agent to deliver to the Purchaser at the address provided herein a
stock certificate representing 1,000,000 shares of Common Stock against receipt
by the Company of a check or wire transfer in an amount equal to the Purchase
Price and the Agreement duly executed by Purchaser.
Section 3. Representations, Warranties and Covenants of the Company.
     The Company hereby represents and warrants to the Purchaser and agrees as
follows:
     3.1 Organization. The Company is duly organized, validly existing and in
good standing under the laws of the State of Delaware and is qualified to
conduct its business as a foreign corporation in each jurisdiction where the
failure to be so qualified would have a material adverse effect on the Company.
     3.2 Authorization of Agreement, Enforcement. The execution, delivery and
performance by the Company of this Agreement, and each other document or
instrument contemplated hereby or thereby (collectively, the “Financing
Documents”) have been duly

 

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authorized by all requisite corporate action by the Company; and this Agreement
and the other Financing Documents have been duly executed and delivered by the
Company. Each of the Financing Documents, when executed and delivered by the
Company, will constitute the valid and binding obligation of the Company,
enforceable against the Company in accordance with its terms, subject to
applicable bankruptcy, insolvency, reorganization, fraudulent conveyance,
moratorium or other similar laws affecting creditors’ rights and remedies
generally, and subject as to enforceability to general principles of equity
(regardless of whether enforcement is sought in a proceeding at law or in
equity).
     3.3 Use of Proceeds. The Company will use the net proceeds from the sale of
the Shares hereunder for working capital purposes.
     3.4 Issuance of Shares. The issuances of the Securities have been duly
authorized by all necessary corporate action by the Company. The Shares, when
paid for and issued in accordance with the terms hereof, will be validly issued
and outstanding, fully paid and nonassessable.
     3.5 Registration Rights. If, at any time during which the Purchaser holds
Shares or Warrant Shares that are not then eligible for resale under Rule 144(k)
promulgated under the Securities Act, the Company proposes to register any of
its common securities under the Securities Act (other than on a registration
statement on Form S-4 or Form S-8 or any similar successor forms thereto),
whether for its own account or for the account of one or more securityholders of
the Company, and the registration form to be used may be used for any
registration of the Shares or the Warrant Shares (a “Piggyback Registration”),
the Company shall give prompt written notice to the Purchaser of its intention
to effect such a registration and shall include in such registration all Shares
and Warrant Shares with respect to which the Company has received a written
request from the Purchaser for inclusion therein within 15 days after the
Purchaser’s receipt of the Company’s notice. The Company may postpone or
withdraw the filing or the effectiveness of a Piggyback Registration at any time
in its sole discretion. If the SEC reduces the number of securities that may be
registered in such Piggyback Registration, such reduction shall be made on a
pro-rata basis among the Purchaser and any other selling shareholders included
therein. The underwriters in any underwritten offering by the Company shall have
the right to limit, due to marketing considerations, the number of Shares to be
registered in a registration pursuant to this Section 3.5.
Section 4. Representations, Warranties and Covenants of the Purchaser.
     The Purchaser hereby represents and warrants to the Company and agrees as
follows:
     4.1 Authorization of the Documents. The Purchaser has all requisite power
and authority (corporate or otherwise) to execute, deliver and perform the
Financing Documents and the transactions contemplated thereby, and the
execution, delivery and performance by the Purchaser of the Financing Documents
have been duly authorized by all requisite action by the Purchaser. Each such
Financing Document, when executed and delivered by the Purchaser, will
constitute a valid and binding obligation of the Purchaser, enforceable against
the Purchaser in accordance with its terms, subject to applicable bankruptcy,
insolvency, reorganization, fraudulent conveyance, moratorium or other similar
laws affecting creditors’ rights and remedies

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generally, and subject, as to enforceability, to general principles of equity
(regardless of whether enforcement is sought in a proceeding at law or in
equity).
     4.2 Representation of Accredited Investor Status, Investment Experience and
Ability to Bear Risk. The Purchaser acknowledges that the Securities have not
been registered with the Securities and Exchange Commission because the Company
is relying on an exemption from registration under Section 4(2) of the
Securities Act and Regulation D promulgated thereunder. The Purchaser believes
that, at the time of the sale of the Shares to the Purchaser, the Purchaser (or,
if the Purchaser is a corporation, limited liability company or trust, each of
its equity owners) qualifies as an “accredited investor,” and has delivered to
the Company a completed Regulation D Investor Questionnaire to that effect.
     4.3 U.S.A. Patriot Act Representations.
     (A) The Purchaser represents, warrants and covenants that the Purchaser:
          þ (i)(a) is subscribing for the Securities for Purchaser’s own
account, own risk and own beneficial interest, (b) is not acting as an agent,
representative, intermediary, nominee or in a similar capacity for any other
person or entity, nominee account or beneficial owner, whether a natural person
or entity (each such natural person or entity, an “Underlying Beneficial Owner”)
and no Underlying Beneficial Owner will have a beneficial or economic interest
in the Securities being purchased by the Purchaser (whether directly or
indirectly, including without limitation, through any option, swap, forward or
any other hedging or derivative transaction), (c) if it is an entity, including,
without limitation, a fund-of-funds, trust, pension plan or any other entity
that is not a natural person (each, an “Entity”), has carried out thorough due
diligence as to and established the identities of such Entity’s investors,
directors, officers, trustees, beneficiaries and grantors (to the extent
applicable, each a “Related Person” of such Entity), holds the evidence of such
identities, will maintain all such evidence for at least five years from the
date of the Purchaser’s resale or other disposition of all of the Securities,
will request such additional information as the Company may require to verify
such identities as may be required by applicable law, and will make such
information available to the Company upon its request, and (d) does not have the
intention or obligation to sell, pledge, distribute, assign or transfer all or a
portion of the Securities to any Underlying Beneficial Owner or any other
person; or (check and initial one box)
          o (ii)(a) is subscribing for the Securities as a record owner and will
not have a beneficial ownership interest in the Securities, (b) is acting as an
agent, representative, intermediary, nominee or in a similar capacity for one or
more Underlying Beneficial Owners (as defined in (A)(i)(a) above), and
understands and acknowledges that the representations, warranties and agreements
made in the Financing Documents are made by the Purchaser with respect to both
the Purchaser and the Underlying Beneficial Owner(s), (c) has all requisite
power and authority from the Underlying Beneficial Owner(s) to execute and
perform the obligations under the Financing Documents, (d) has carried out
thorough due diligence as to and established the identities of all Underlying
Beneficial Owners (and, if an Underlying Beneficial Owner is not a natural
person, the identities of such Underlying Beneficial Owner’s Related Persons (to
the extent applicable)), holds the evidence of such identities, will maintain
all such evidence for at least five years from the date of the Purchaser’s
resale or other disposition of all of the Securities,

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and will make such information available to the Company upon its request and
(e) does not have the intention or obligation to sell, pledge, distribute,
assign or transfer all or a portion of the Securities to any person other than
the Underlying Beneficial Owner(s).
          (B) The Purchaser hereby represents and warrants that the proposed
investment in the Company that is being made on its own behalf or, if
applicable, on behalf of any Underlying Beneficial Owners does not directly or
indirectly contravene United States federal, state, local or international laws
or regulations applicable to the Purchaser, including anti-money laundering laws
(a “Prohibited Investment”).
          (C) Federal regulations and Executive Orders administered by the U.S.
Treasury Department’s Office of Foreign Assets Control (“OFAC”) prohibit, among
other things, the engagement in transactions with, and the provision of services
to, certain foreign countries, territories, entities and individuals. The lists
of OFAC prohibited countries, territories, persons and entities can be found on
the OFAC website at www.treas.gov/ofac. The Purchaser hereby represents and
warrants that neither the Purchaser nor, if applicable, any Underlying
Beneficial Owner or Related Person is a country, territory, person or entity
named on an OFAC list, nor is the Purchaser nor, if applicable, any Underlying
Beneficial Owner or Related Person a natural person or entity with whom dealings
are prohibited under any OFAC regulations.
          (D) The Purchaser represents and warrants that neither the Purchaser
nor, if applicable, any Underlying Beneficial Owner or Related Person is a
senior foreign political figure or any immediate family member or close
associate of a senior foreign political figure within the meaning of the U.S.
Bank Secrecy Act (31 U.S.C. §5311 et seq.), as amended, and any regulations
promulgated thereunder, and applicable guidance issued by the Department of the
Treasury concerning the U.S. Bank Secrecy Act.
          (E) The Purchaser agrees promptly to notify the Company should the
Purchaser become aware of any change in the information set forth in paragraphs
(A) through (D).
          (F) The Purchaser agrees to indemnify and hold harmless the Company,
its affiliates, their respective directors, officers, shareholders, employees,
agents and representatives (each, an “Indemnitee”) from and against any and all
losses, liabilities, damages, penalties, costs, fees and expenses (including
legal fees and disbursements) (collectively, “Damages”) that may result,
directly or indirectly, from the Purchaser’s misrepresentations or misstatements
contained herein or breaches hereof relating to paragraphs (A) through (D).
          (G) The Purchaser understands and agrees that, notwithstanding
anything to the contrary contained in any document (including any side letters
or similar agreements), if, following the Purchaser’s investment in the Company,
it is discovered that the investment is or has become a Prohibited Investment,
such investment may immediately be redeemed by the Company or otherwise be
subject to the remedies required by law, and the Purchaser shall have no claim
against any Indemnitee for any form of Damages as a result of such forced
redemption or other action.

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          (H) Upon the written request of the Company, the Purchaser agrees to
provide all information to the Company to enable the Company to comply with all
applicable anti-money laundering statutes, rules, regulations and policies,
including any policies applicable to a portfolio investment held or proposed to
be held by the Company. The Purchaser understands and agrees that the Company
may release confidential information about the Purchaser and, if applicable, any
Underlying Beneficial Owner(s) or Related Person(s) to any person, if the
Company, in its sole discretion, determines that such disclosure is necessary to
comply with applicable statutes, rules, regulations and policies.
     4.4 Risk Factors. The Purchaser understands and acknowledges that the
purchase of the Securities involves a number of significant risks, and that the
Purchaser may lose the Purchaser’s entire investment in the Securities. The
Purchaser has read the Company’s filings and reports on file and publicly
available with the Securities and Exchange Commission, including the Company’s
financial statements included therein.
     4.5 Restricted Stock. The Purchaser understands and acknowledges that the
Securities have not been, and when issued will not be, registered with the
Securities and Exchange Commission. Further, the Purchaser understands and
acknowledges that the certificates representing the Common Stock and the Warrant
Shares, when issued, shall bear a restrictive legend.
Section 5. Conditions at Closing.
     5.1 Conditions Precedent to the Obligation of the Company to Sell the
Securities. The obligation hereunder of the Company to issue and sell the
Securities to the Purchaser is subject to the satisfaction or waiver, at or
before the Closing, of each of the conditions set forth below. These conditions
are for the Company’s sole benefit and may be waived by the Company at any time
in its sole discretion.
          (A) Accuracy of the Purchaser’s Representations and Warranties. The
representations and warranties of the Purchaser shall be true and correct in all
material respects as of the date when made and as of the Closing Date as though
made at that time, except for representations and warranties that are expressly
made as of a particular date, which shall be true and correct in all material
respects as of such date.
          (B) Performance by the Purchaser. The Purchaser shall have performed,
satisfied and complied in all respects with all covenants, agreements and
conditions required by this Agreement to be performed, satisfied or complied
with by the Purchaser at or prior to the Closing.
          (C) Delivery of Purchase Price. The Purchase Price for the Securities
shall have been delivered to the Company at the Closing.
          (D) Delivery of Transaction Documents. This Agreement and the
Regulation D Investor Questionnaire shall have been duly executed and delivered
to the Company by the Purchaser.

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     5.2 Conditions Precedent to the Obligation of the Purchaser to Purchase the
Securities. The obligation hereunder for the Purchaser to acquire and pay for
the Securities is subject to the satisfaction or waiver, at or before the
Closing, of each of the conditions set forth below. These conditions are for the
Purchaser’s sole benefit and may be waived by the Purchaser at any time in its
sole discretion.
          (A) Accuracy of the Company’s Representations and Warranties. Each of
the representations and warranties of the Company in this Agreement shall be
true and correct in all material respects as of the date when made and as of the
Closing Date as though made at that time, except for representations and
warranties that are expressly made as of a particular date, which shall be true
and correct in all material respects as of such date.
          (B) Performance by the Company. The Company shall have performed,
satisfied and complied in all material respects with all covenants, agreements
and conditions required by this Agreement to be performed, satisfied or complied
with by the Company at or prior to the Closing.
          (C) Delivery of Transaction Documents. This Agreement shall have been
duly executed and delivered by the Company to the Purchaser.
Section 6. Brokers and Finders.
     The Company shall not be obligated to pay any commission, brokerage fee or
finder’s fee based on any alleged agreement or understanding between the
Purchaser and a third person in respect of the transactions contemplated hereby.
The Purchaser hereby agrees to indemnify the Company against any claim by any
third person for any commission, brokerage or finder’s fee or other payment with
respect to this Agreement or the transactions contemplated hereby based on any
alleged agreement or understanding between the Purchaser and such third person,
whether express or implied from the actions of the Purchaser.
Section 7. Indemnification.
     The Purchaser hereby agrees to indemnify and defend (with counsel
acceptable to the Company) the Company and its officers, directors, employees
and agents and hold them harmless from and against any and all liability, loss,
damage, cost or expense, including costs and reasonable attorneys’ fees,
incurred on account of or arising from:
     (i) Any breach of or inaccuracy in the Purchaser’s representations,
warranties or agreements herein or in the Financing Documents; and
     (ii) Any action, suit or proceeding based on a claim that any of the
Purchaser’s representations and warranties in the Financing Documents were
inaccurate or misleading, or otherwise cause for obtaining damages or redress
from the Company or any officer, director, employee or agent of the Company
under the Securities Act.

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Section 8. Successors and Assigns.
     This Agreement shall bind and inure to the benefit of the Company,
Purchaser and their respective successors and assigns.
Section 9. Entire Agreement.
     This Agreement and the other writings and agreements referred to in this
Agreement or delivered pursuant to this Agreement contain the entire
understanding of the parties with respect to the subject matter hereof and
supersede all prior agreements and understandings among the parties with respect
thereto.
Section 10. Notices.
     All notices, demands and requests of any kind to be delivered to any party
in connection with this Agreement shall be in writing and shall be deemed to
have been duly given if personally delivered or if sent by internationally
recognized overnight courier or by registered or certified mail, return receipt
requested and postage prepaid, addressed as follows:
          if to the Company, to:
iMedia International, Inc.
1721 21st Street
Santa Monica, California 90404
Tel. No.: (310) 453-4499
Fax No.: (310) 453-6120
Attention: Anthony J. Fidaleo
with a copy to:
Richardson & Patel LLP
10900 Wilshire Blvd., Suite 500
Los Angeles, CA 90024
Tel. No.: (310) 208-1182
Fax No.: (310) 208-1154
Attention: Gia Twine, Attorney at Law
          if to the Purchaser, to:
the address of the Purchaser set forth on the signature page hereto;
or to such other address as the party to whom notice is to be given may have
furnished to the other parties to this Agreement in writing in accordance with
the provisions of this Section 10. Any such notice or communication shall be
deemed to have been received (i) in the case of personal delivery, on the date
of such delivery, (ii) in the case of internationally recognized overnight
courier, on the next business day after the date when sent and (iii) in the case
of mailing, on the third business day following the date on which the
communication is posted.

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Section 11. Amendments.
     This Agreement may not be modified or amended, or any of the provisions of
this Agreement waived, except by written agreement of the Company and the
Purchaser.
Section 12. Governing Law; Waiver of Jury Trial.
     All questions concerning the construction, interpretation and validity of
this Agreement shall be governed by and construed and enforced in accordance
with the domestic laws of California without giving effect to any choice or
conflict of law provision or rule (whether in the State of California or any
other jurisdiction) that would result in the application of the laws of any
jurisdiction other than the State of California. THE PARTIES HERETO WAIVE ALL
RIGHT TO TRIAL BY JURY IN ANY ACTION, SUIT OR PROCEEDING BROUGHT TO ENFORCE OR
DEFEND ANY RIGHTS OR REMEDIES UNDER THIS AGREEMENT OR ANY DOCUMENTS RELATED
HERETO.
Section 13. Submission to Jurisdiction.
     Any legal action or proceeding with respect to this Agreement or the other
Financing Documents may be brought in the courts of the State of California and
the United States of America located in the City of Los Angeles, California,
and, by execution and delivery of this Agreement, the Company hereby accepts for
itself and in respect of its property, generally and unconditionally, the
jurisdiction of the aforesaid courts. The Purchaser hereby irrevocably waives,
in connection with any such action or proceeding, any objection, including,
without limitation, any objection to the venue or based on the grounds of forum
non conveniens, which it may now or hereafter have to the bringing of any such
action or proceeding in such respective jurisdictions. The Purchaser hereby
irrevocably consents to the service of process of any of the aforementioned
courts in any such action or proceeding by the mailing of copies thereof by
registered or certified mail, postage prepaid, to it at its address as set forth
herein.
Section 14. Severability.
     It is the desire and intent of the parties that the provisions of this
Agreement be enforced to the fullest extent permissible under the law and public
policies applied in each jurisdiction in which enforcement is sought.
Accordingly, in the event that any provision of this Agreement would be held in
any jurisdiction to be invalid, prohibited or unenforceable for any reason, such
provision, as to such jurisdiction, shall be ineffective, without invalidating
the remaining provisions of this Agreement or affecting the validity or
enforceability of such provision in any jurisdiction. Notwithstanding the
foregoing, if such provision could be more narrowly drawn so as not to be
invalid, prohibited or unenforceable in such jurisdiction, it shall, as to such
jurisdiction, be so narrowly drawn, without invalidating the remaining
provisions of this Agreement or affecting the validity or enforceability of such
provision in any other jurisdiction.
Section 15. Independence of Agreements, Covenants, Representations and
Warranties.
     All agreements and covenants hereunder shall be given independent effect so
that if a certain action or condition constitutes a default under a certain
agreement or covenant, the fact that such action or condition is permitted by
another agreement or covenant shall not affect the

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occurrence of such default, unless expressly permitted under an exception to
such covenant. In addition, all representations and warranties hereunder shall
be given independent effect so that if a particular representation or warranty
proves to be incorrect or is breached, the fact that another representation or
warranty concerning the same or similar subject matter is correct or is not
breached will not affect the incorrectness of or a breach of a representation
and warranty hereunder. The exhibit and any schedules attached hereto are hereby
made part of this Agreement in all respects.
Section 16. Counterparts.
     This Agreement may be executed in any number of counterparts, and each such
counterpart of this Agreement shall be deemed to be an original instrument, but
all such counterparts together shall constitute but one agreement. Facsimile
counterpart signatures to this Agreement shall be acceptable and binding.
Section 17. Headings.
     The section and paragraph headings contained in this Agreement are for
reference purposes only and shall not affect in any way the meaning or
interpretation of this Agreement.
Section 18. Expenses.
     The Purchaser shall pay the Purchaser’s own fees and expenses incurred in
connection with the preparation, negotiation, execution and delivery of the
Financing Documents.
Section 19. Preparation of Agreement.
     The Company, or its counsel, prepared this Agreement and the Warrant solely
on the Company’s behalf. Each party to this Agreement acknowledges that: (i) the
party had the advice of, or sufficient opportunity to obtain the advice of,
legal counsel separate and independent of legal counsel for any other party
hereto; (ii) the terms of the transactions contemplated by this Agreement are
fair and reasonable to such party; and (iii) such party has voluntarily entered
into the transactions contemplated by this Agreement without duress or coercion.
Each party further acknowledges that such party was not represented by the legal
counsel of any other party hereto in connection with the transactions
contemplated by this Agreement, nor was he or it under any belief or
understanding that such legal counsel was representing his or its interests.
Each party agrees that no conflict, omission or ambiguity in this Agreement, or
the interpretation thereof, shall be presumed, implied or otherwise construed
against any other party to this Agreement on the basis that such party was
responsible for drafting this Agreement.
* * * * *

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     IN WITNESS WHEREOF, each of the undersigned has duly executed this
Securities Purchase Agreement as of November 13, 2008.

                      COMPANY:    
 
                    iMEDIA INTERNATIONAL, INC.    
 
                    By:   /s/ Henry D. Williamson                  
 
      Name:   Henry D. Williamson    
 
      Title:   Chief Executive Officer    

          PURCHASER:    
 
        Warren Williamson    
 
       
By: 
/s/ Warren Williamson    
 
Warren Williamson    
 
        Address:    
 
        350 W. Colorado Blvd. Suite 230     Pasadena, CA 91105-1855    
 
        Telephone: (626) 793-2623    
 
        Facsimile: (626) 793-0184    
 
       
Email: 
     
 
        Purchase Price: $250,000    
 
        Number of Shares of Common Stock: 1,000,000