Exhibit 10.2.2

AMENDMENT TO CONSTRUCTION LOAN AGREEMENT

      THIS AMENDMENT TO CONSTRUCTION LOAN AGREEMENT (the “Amendment”), is made
and entered into this 19th day of April, 2004, by and between MANUFACTURERS AND
TRADERS TRUST COMPANY, a New York banking corporation, successor in interest to
Allfirst Bank (the “Bank”), and dELiA*s DISTRIBUTION COMPANY, a Delaware
corporation (the “Borrower”), and with the joinder of dELiA*s CORP. and ALLOY,
INC., jointly and severally (the “Guarantors”).

B A C K G R O U N D:

      A.     Borrower and Bank entered into a Construction Loan Agreement dated
August 6, 1999 (the “Loan Agreement”). The Agreement is incorporated herein by
reference and made a part hereof. All capitalized terms used herein without
definition which are defined in the Agreement shall have the meanings set forth
therein.

      B.     Borrower and Bank have agreed to amend the Loan Agreement.

      C.     Borrower has no defense, charge, defalcation, claim, plea, demand,
set-off or counterclaim to or against the Loin Agreement, the Loan Documents or
any document(s) or instrument(s) related thereto or associated therewith.

      NOW, THEREFORE, for valuable consideration, receipt of which is hereby
acknowledged, and intending to be legally bound hereby, the parties hereto
covenant and agree as follows:

        1.     That the above Background is incorporated herein by reference.  
        2.     That the Loan Agreement be and hereby is amended to provide that
Guarantors will guaranty and become surety for the Loan. Notwithstanding, in the
event that Alloy, Inc. no longer owns the majority of the voting power of the
capital stock of dELiA*s Corp., and provided (i) no Event of Default has
occurred and is continuing, and there is no condition or state of facts which
but for the giving of notice or the running of any grace period would constitute
an Event of Default, and (ii) the credit and capacity of Borrower and dELiA*s
Corp. and the alternate surety, if any, are then sufficient under the Bank’s
then loan underwriting standards for a loan of the amount, and collateral of the
Loan, then the Bank will release Alloy, Inc. as a surety for the Loan.          
3.     That paragraph 3(q) of the Loan Agreement be and hereby is amended to
provide that Alloy, Inc. and, from and after the date that Alloy, Inc. no longer
owns a majority of the voting power of the capital stock of dELiA*s Corp.
(i) dELiA*s Corp. (ii) the parent company of dELiA*s Corp. or (iii) the entity
into which dELiA*s Corp. may be merged, shall achieve and maintain at all times
during the term of the Loan a Funds Flow Coverage Ratio of 1.2 to 1.0. “Funds
Flow Coverage Ratio” shall mean net income plus depreciation plus interest
divided by current maturities of long term debt plus interest.          
4.     That the Borrower reaffirms and restates the representations and
warranties set forth in Section 2 of the Agreement, as amended by this
Amendment, and all such representations and warranties shall be true and correct
on the date hereof with the same force and effect as if made on such date,
except as they may specifically refer to an earlier date(s). The Borrower
represents and warrants (which representations and warranties shall survive the
execution and delivery hereof) to the lender that (i) this Amendment has been
duly authorized, executed and delivered and constitute a legal, valid and
binding obligation of the Borrower, and is enforceable in accordance with its
terms; (ii) the Borrower is not in default under the Agreement or any of the
other Loan Documents, and the Borrower is in full compliance with all of the
terms and conditions thereof; (iii) no event exists which with the passage of
time, notice, or both, will constitute an Event of Default under the Agreement
or any of the other Loan Documents; and (iv) there have been no material adverse
changes in the Borrower’s finances or operations which

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  would cause the Borrower to be in default under any of the financial covenants
contained in the Agreement or any of the other Loan Documents.          
5.     That the terms and conditions, paragraph sections, collateral
requirements, representations and warranties of the Agreement and
Loan Documents, together with all understandings by and between the parties to
this Amendment evidenced by writings of the same or subsequent date, not in
conflict with the above modifications under this Amendment, shall remain in full
force and effect and are hereby ratified, reaffirmed and confirmed.          
6.     That all references to the Agreement in the Loan Documents and the other
documents and instruments delivered pursuant to or in connection therewith; as
well as in writings of the same or subsequent date, shall mean the Agreement as
amended hereby and as each may in the future be amended, restated, supplemented
or modified from time to time.           7.     That the parties hereto shall,
at any time, and from time to time following the execution of this Amendment,
execute and deliver all such further instruments and take all such further
action as may be reasonably necessary or appropriate in order to carry out the
provisions of this Amendment.

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      IN WITNESS WHEREOF, and intending to be legally bound hereby, the parties
have caused this Amendment to be executed as of the day and year first above
written.

          MANUFACTURERS AND TRADERS TRUST COMPANY
By: /s/ Keith A. Mummert
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Title:        Vice President

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“Bank”   ATTEST:   dELiA*s DISTRIBUTION COMPANY   By: /s/ Walter B. Killough

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Title:        Chief Operating Officer

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  By: /s/ Samuel A. Gradess
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Title:        Treasurer

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“Borrower”   ATTEST:   dELiA*s CORP.   By: /s/ Walter B. Killough

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Title:        Chief Operating Officer   By: /s/ Samuel A. Gradess
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Title:        Treasurer

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ATTEST:
  ALLOY, Inc.   By: /s/ Samuel A. Gradess

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Title:        Secretary

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  By: /s/ James K. Johnson, Jr.
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Title:        President

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“Guarantors”

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