EXHIBIT 10.2

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“*************” DENOTES MATERIAL THAT HAS BEEN OMITTED PURSUANT TO A REQUEST FOR
CONFIDENTIAL TREATMENT UNDER RULE 24b-2 OF THE SECURITIES EXCHANGE ACT OF 1934,
AS AMENDED.

 

 

D05184-1

AMENDMENT

TO

LICENSE AGREEMENT

 

This Amendment ("Amendment") when executed by both parties is effective as of
the 8th day of February 2006, by and between Hasbro, Inc. (“Licensee”) and
Marvel Characters, Inc. and Spider-Man Merchandising L.P. (collectively the
“Licensor”).

 

Reference is made to the License Agreement D05184 between Licensee and Licensor
(the “Agreement”). All capitalized terms used but not defined herein, which have
been defined in the Agreement, shall have the same meaning herein as set forth
therein.

 

In consideration of One Dollar ($1.00) and other good and valuable
consideration, the receipt and sufficiency of which is hereby acknowledged,
Licensor and Licensee hereby agree that the Agreement is amended as follows:

 

1.   Section 1(c)- Licensed Categories shall be amended by adding the following
immediately before “Note on QSR Premiums”:

 

8)     Plush (Basic or Feature and Figural or Non-Figural) : in all
styles/types, sizes and materials. Feature Plush is defined as Plush with
animatronics, electronic or mechanical interactive features or attributes (i.e.
lights, sounds and/or movement).

 

Note: Styles/types included in this Licensed Category shall include, but not be
limited to Plush figures, Bean Bag Filled Plush, Plush Squeezer (Plush speaks
when squeezed), Plush with Roto-Molded Heads, Plush with Animatronics, Plush
with Electronics, Plush with Mechanical Features, Plush Puppets, Talking Plush,
Washable Plush and the “Itsy Bitsy Spider-Man” Plush. Notwithstanding the
forgoing, appropriately sized Key-Chain Plush and appropriately sized Clip-On
Plush are specifically excluded from this Licensed Category.

 

Note: For the avoidance of doubt, the following items are not “Plush (Basic or
Feature and Figural or Non-Figural)” for the purposes hereof and Licensee
accepts and understands that Licensor has on-going licenses, some of which are
mentioned below, in each of these business segments, which shall continue
throughout the Term:

 

 

•

Furniture and Backpacks (for example, ABC Development, Duotex, Character World,
Ltd., Operadora Ruz, Spin Master, Ltd., Hunter Leisure Pty Ltd., Hebron
International Sales Corporation and IMT Accessories)

 

•

Publishing Plush (for example, Flair Leisure Products Limited)

 

2.

Section 1(d)(ii)- Channels of Distribution shall be amended by adding the
following at the end thereof:

 

Note: Licensed Articles in Licensed Category #8 {Plush (Basic or Feature and
Figural or Non-Figural)} are excluded from the following Channels of
Distribution:

 

•

Amusement.

 

•

Redemption.

 

•

Crane.

 

•

Charity/Fundraising.

 

 

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Note: Notwithstanding anything to the contrary, and despite the restrictions in
Section 1(f) and 3(a), Licensor may itself utilize or grant to any other party
the right to sell, distribute or otherwise exploit the Property in connection
with Licensed Category #8 (Plush (Basic or Feature and Figural or Non-Figural))
in the following Channels of Distribution:

 

•

Gift (e.g., Spencer Gift, Hallmark Gold Crown Stores and Hot Topic etc.)

 

•

Specialty (e.g., FAO Schwartz and Build a Bear, etc.);

 

•

Upstairs Department Stores (e.g., Macys, Nordstrom’s and Bloomingdales, etc.).

 

Note: Additional Channels of Distribution may be added to this Agreement on
case-by-case basis in Marvel’s sole written discretion.

 

3.   Section 1(e)- Term shall be amended by adding the following at the end
thereof:

 

Note: Licensee shall be permitted to manufacture, sell, distribute or otherwise
exploit the “Itsy Bitsy Spider-Man” Plush upon the date of execution of this
Amendment by both parties.

 

4.   Section 1(f) Exclusive/Non-Exclusive shall be deleted in its entirety and
replaced with the following:

 

Notwithstanding the overall non-exclusive nature of this Agreement, except to
the extent provided in Section 1(d)(ii), so long as Licensee is not in material
and uncured default under this Agreement, Licensor shall not, during the Term as
it may be extended and in the Territory, grant to any third party, nor shall it
or any of its affiliates utilize, the right to sell, distribute or otherwise
exploit the Property (to the extent that the Property continues to be licensed
hereunder) in Licensed Categories #1 (Action Figures), #5 (Non-Costume/Non-Dress
Up Action and Role Play Weapons and Accessories) and #8 (Plush (Basic or Feature
and Figural or Non-Figural)) in the Channels of Distribution.

 

5.   

Section 1(g)- Royalty Rate shall be amended by adding a new subsection A(4) as
follows:

 

* * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * *
* * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * *
* * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * *
* * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * *
* * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * *
* * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * *
* * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * *
* * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * *
* * * * * * * * * *

6.   Section 1(h)- Minimum Royalty Guarantee shall be deleted in its entirety
and replaced with the following:

Minimum Royalty Guarantee: Two Hundred Fifteen Million Dollars (U.S.
$215,000,000).

 

Paid: Licensor acknowledges that Licensee paid the original Advance of One
Hundred Million Dollars (U.S. $100,000,000) on February 3, 2006, the second
business day after the Commencement Date.

 

Amended Advance: Five Million Dollars (U.S. $5,000,000) payable within three (3)
days from signing of this Amendment by the Licensee.

 

 

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Balance:

 

Two Million Five Hundred Thousand Dollars (U.S. $2,500,000) payable on or before
January 10, 2008;

 

Two Million Five Hundred Thousand Dollars (U.S. $2,500,000) payable on or before
January 10, 2009;

 

Seventy Million Dollars (U.S. $70,000,000) payable upon national release of a
Qualifying Theatrical Release (as defined herein) in the United States of the
third Spider-Man film (tentatively entitled “Spider-Man 3”);

 

Thirty-Five Million Dollars (U.S. $35,000,000) payable upon national release of
a Qualifying Theatrical Release in the United States of the fourth Spider-Man
film (tentatively entitled “Spider-Man 4”).

 

Note: Subject to the Licensed Category Minimum Royalty Guarantee Allocations
provided below, all sums payable as Advances and Balances of the Minimum Royalty
Guarantee are recoupable ******************************************against any
royalty payments due in connection with this Agreement, whether accruing before
or after the date of payment, and all are cross-collateralized against one
another.

 

Note: For the avoidance of doubt, Ten Million Dollars (U.S. $10,000,000) are
being added by this Amendment.

 

 

 

Licensed Category Minimum Royalty Guarantee Allocation:

 

 

Licensed Categories #1 through #7:

 

 

Two Hundred Five Million Dollars (U.S. $205,000,000).

 

 

Licensed Category #8:

 

 

Ten Million Dollars (U.S. $10,000,000).

 

Licensee acknowledges and agrees that royalties earned from the sale of Licensed
Articles in Licensed Categories #1 through #7 shall be calculated separately and
shall be offset solely against the Licensed Category Minimum Royalty Guarantee
Allocation for such Licensed Categories #1 through #7 identified above.
Royalties earned from the sale of Licensed Articles in Licensed Category #8
shall be calculated separately and shall be offset solely against the Licensed
Category Minimum Royalty Guarantee Allocation for Licensed Category #8
identified above.

 

7.   Section 3(a)- Licensed Articles shall be deleted in its entirety and
replaced with the following:

 

Upon the terms and conditions and with the limitations and exceptions set forth
in this Agreement, Licensor hereby grants to Licensee and Licensee hereby
accepts the non-exclusive (exclusive, to the extent provided in Section 1(f)
hereof, in Licensed Categories #1 (Action Figures), #5 (Non-Costume/Non-Dress Up
Action and Role Play Weapons and Accessories)) and #8 (Plush (Basic or Feature
and Figural or Non-Figural)) license and right to utilize the Property but
solely upon and in connection with the manufacture, promotion, sale, and
distribution of the categories of articles identified in Section 1(c) ("Licensed
Categories") and in the Channels of Distribution identified in Section 1(d) (ii)
(“Channels of Distribution”) during the Term. Articles in the Licensed
Categories that utilize the Property and are manufactured, promoted, sold and/or
distributed hereunder are referred to herein as “Licensed Articles.”

 

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8.   Section 13(b) – International Distributor Requirements shall be amended by
deleting the phrase “(except for Licensed Categories #3, #4, #6 and #7 (Puzzles,
Board Games, “Titanium” Die-Cast Figures and Vehicles, and “Attacktix” Figure
Tactics Game))” and replacing it with the phrase “(except for Licensed
Categories #3, #4, #6, #7, and #8- Puzzles, Board Games, “Titanium” Die-Cast
Figures and Vehicles, “Attacktix” Figure Tactics Game and Plush (Basic or
Feature and Figural or Non-Figural))”.

 

9.

Section 13(g) – Advertising Commitment shall be added as a new subsection, and
shall read as follows:

 

Licensee commits to purchase ************* of advertising in Marvel’s Junior
Network of comic books at the rate of ******************************************
for total Advertising Commitment of
********************************************************

**. The Advertising Commitment shall be satisfied on or before June 1, 2011.
Licensee shall give Marvel two (2) months’ prior notice for the placement of
each page of advertising. The amount of the Advertising Commitment shall not be
deducted from royalties owed Licensor or from the Minimum Royalty Guarantee;
applied to any deductions permitted under Section 5(a)(ii); or credited against
the Marketing Commitment identified in Section 13(c). Additionally, during the
Term, Licensee agrees to commit to marketing and promotional expenditures in
direct support of the “Itsy Bitsy Spider-Man” line and other mutually agreed
Feature Plush items (specific lines to be determined) with domestic and
international television advertising.

 

10.   Except as specifically amended hereby, all provisions of the Agreement
shall remain in full force and effect.

 

IN WITNESS WHEREOF, and intending to be legally bound thereby the parties hereto
have caused this instrument to be duly executed as of the day and year first
above written.

 

MARVEL CHARACTERS, INC.

 

By:_/s/ John Turitzin                        

 

Name: John Turitzin                          

Title: President                                  

 

Date: 2/8/06                                      

 

 

SPIDER-MAN MERCHANDISING L.P.

 

By: Marvel Characters, Inc. as General Partner

 

By:_/s/ John Turitzin                        

 

Name: John Turitzin                          

Title: President                                  

 

Date: 2/8/06                                      

 

HASBRO, INC.

 

By: /s/ Alfred J. Verrecchia              

 

Name: Alfred J. Verrecchia              

 

Title: President and CEO                  

Date: 2/8/06                                      

 

 

 

 

 

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