Exhibit 10.1

(PACSUN LOGO) [a08907a0890700.gif]
3450 East Miraloma Avenue, Anaheim, CA 92806-2101
(714) 414-4000
pacsun.com.

January 31, 2005

Lou Ann Bett
145 Sanctuary Court
Columbus, Ohio 43235

Dear Lou Ann:

I am extremely pleased to offer you the position of Division President of the
d.e.m.o. Division of Pacific Sunwear of California, Inc., (“the Company”),
reporting directly to the President of the Company. In this position, you will
be part of the Executive Committee of the Company as well as part of the
Operating Committee for the Company and will be one of the key decision-makers
of the business. Your anticipated start date will be no later than May 2, 2005.
The following are points pertaining to your Pacific Sunwear employment:

  1.   Your annual salary will be $450,000. You will be eligible to receive a
performance and salary review for fiscal 2005, with any merit increase prorated
to reflect your tenure during fiscal 2005. Said review is conducted and is
effective during March/April 2006, and annually thereafter.     2.   You will be
provided with a sign-on bonus in the pre-tax amount of $50,000, to be paid
within two weeks of your start date. Said bonus is paid with the agreement from
you that you will repay such funds in the event you that you leave the company
within one year of employment, other than if such transition is through no fault
of your own.     3.   You will be eligible for our 2005 bonus plan, prorated for
the period of your employment during Fiscal 2005. Any bonus payments are made in
or around April 2006. Your target bonus potential is 50% of your salary based on
both Company earnings for the fiscal year and on your individual performance.
(80% of the bonus is earnings-related and 20% is discretionary, based on your
individual performance.) The Company bonus has a potential upside of 200% (i.e.,
100% of your salary, with the same distribution of 80% based on earnings and 20%
based on individual performance). You must be employed on the date the bonus is
paid in order to be eligible for any part of your bonus. The bonus is calculated
based on the fiscal year’s performance of the Company. You will be guaranteed a
minimum bonus in the amount of $100,000 for fiscal 2005. The bonus plan can
change in future years.

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  4.   A recommendation will be made to the Board of Directors to grant you
40,000 shares of stock options at fair market value on your start date. Options
have a four (4) year vesting, with 25% vested after the first year of service
and subsequent monthly vesting thereafter consistent with an additional 25%
vesting per year.     5.   You will be eligible for a car allowance in the
pretax amount of $9,000 annually, paid on a bi-weekly basis.     6.   You will
be eligible for 4 weeks of paid vacation annually for your first five years of
employment and 5 weeks annually thereafter. Vacation is accrued proportionately
per pay period.     7.   The Company will pay for reasonable and customary
expenses in regard to your move from Columbus to the Orange County area,
consistent with the terms and conditions of the relocation benefits provided to
executives. Relocation benefits are provided with the understanding, and a
separately signed agreement, that costs associated with relocation will be
reimbursed by you in the event that you leave the company within one year of
employment, other than if such transition is through no fault of your own.    
8.   You have indicated that you are under no contractual restrictions that
would prevent you from accepting employment with the Company.

You will be entitled to all other Company benefits provided to executives.
Currently, those benefits include, but are not limited to, medical, dental,
vision, basic and supplemental life and disability insurance. Additionally, we
have available an executive deferred compensation plan with a number of
different investment options. The Company reserves the right to periodically
change benefits.

Lou Ann, we are extremely excited about the prospect of having you join our
organization. Having you as part of our executive team will add a needed
expertise and perspective that will assure us of the continued success of the
company. We look forward to having your leadership and your impact on the
business.

Sincerely,

Abby S. Areinoff
Vice President, Human Resources

I acknowledge receipt and acceptance of the above offer of employment with
Pacific Sunwear of California, Inc. In this capacity, my services would be
exclusively retained by Pacific Sunwear foregoing all previous or future
services elsewhere during my employment by the Company. I understand and
acknowledge that Pacific Sunwear of California, Inc. is an at-will employer.

Upon acceptance of the above offer, please forward or fax a signed copy of page
two only to Human
Resources at (714) 414-4260.

                 
Signature:
          Date:    

               

  Lou Ann Bett            

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