Exhibit 10.1    

PAID, INC.

2012 NON-QUALIFIED STOCK OPTION PLAN

Section I. Purpose of the Plan.

The purposes of this PAID, Inc. 2012 Non-Qualified Stock Option Plan (the “2012
Plan”) are (i) to provide long-term incentives and rewards to those employees
(the “Employee Participants”) of PAID, Inc., a Delaware corporation (the
“Corporation”), and its subsidiaries (if any), and any other individuals,
whether directors, consultants or advisors (the “Non-employee Participants”) who
are in a position to contribute to the long-term success and growth of the
Corporation and its subsidiaries, (ii) to assist the Corporation in retaining
and attracting executives and employees and other individuals with requisite
experience and ability, and (iii) to associate more closely the interests of
such executives and employees and other persons with those of the Corporation's
stockholders.

Section II. Definitions.

“Code” is the Internal Revenue Code of 1986, as it may be amended from time to
time.

“Common Stock” is the common stock, $.001 par value, of the Corporation.

“Committee” is defined in Section III, paragraph (a).

“Corporation” is defined in Section I.

“Employee Participants” is defined in Section I.

“Fair Market Value” of any property is the value of the property as reasonably
determined by the Committee.

“Incentive Stock Option” is a stock option which is treated as an incentive
stock option under Section 422 of the Code.

“2012 Plan” is defined in Section I.

“Non-employee Participants” is defined in Section I.

“Non-qualified Option” is a Stock Option which does not qualify as an Incentive
Stock Option or for which the Committee provides, in the terms of such option
and at the time such option is granted, that the option shall not be treated as
an Incentive Stock Option.

“Parent Corporation” has the meaning provided in Section 424(e) of the Code.

“Participants” are all persons who are either Employee Participants or
Non-employee Participants.

“Permanent and Total Disability” has the meaning provided in Section 22(e)(3) of
the Code.

“Section 16” means Section 16 of the Securities Exchange Act of 1934, as
amended, or any similar or successor statute, and any rules, regulations, or
policies adopted or applied thereunder.

“Stock Options” are rights granted pursuant to this 2012 Plan to purchase shares
of Common Stock at a

--------------------------------------------------------------------------------

fixed price.

“Subsidiary Corporation” has the meaning provided in Section 424(f) of the Code.

Section III. Administration.

(a)    The Committee. This 2012 Plan shall be administered by the Board of
Directors or by a compensation committee consisting solely of two or more
“non-employee directors”, as defined in Rule 16b-3, who shall be designated by
the Board of Directors of the Corporation (the administering body is hereafter
referred to as the “Committee”). The Committee shall serve at the pleasure of
the Board of Directors, which may from time to time, and in its sole discretion,
discharge any member, appoint additional new members in substitution for those
previously appointed and/or fill vacancies however caused. A majority of the
Committee shall constitute a quorum and the acts of a majority of the members
present at any meeting at which a quorum is present shall be deemed the action
of the Committee.

(b)    Authority and Discretion of the Committee. Subject to the express
provisions of this 2012 Plan and provided that all actions taken shall be
consistent with the purposes of this 2012 Plan, and subject to ratification by
the Board of Directors only if required by applicable law, the Committee shall
have full and complete authority and the sole discretion to: (i) determine those
persons who shall be eligible to be Employee Participants and other individuals
who shall be eligible as Non-employee Participants; (ii) select the Participants
to whom Stock Options shall be granted under this 2012 Plan; (iii) determine the
size and the form of the Stock Options, if any, to be granted to any
Participant; (iv) determine the time or times such Stock Options shall be
granted including the grant of Stock Options in connection with other awards
made, or compensation paid, to the Participant; (v) establish the terms and
conditions upon which such Stock Options may be exercised and/or transferred,
including the exercise of Stock Options in connection with other awards made, or
compensation paid, to the Participant; (vi) make or alter any restrictions and
conditions upon such Stock Options and the Common Stock received on exercise
thereof, including, but not limited to, providing for limitations on the
Participant's right to keep any Common Stock received on termination of
employment or relationship; (vii) determine whether the Participant or the
Corporation has achieved any goals or otherwise satisfied any conditions or
requirements that may be imposed on or related to the exercise of Stock Options;
and (viii) adopt such rules and regulations, establish, define and/or interpret
these and any other terms and conditions, and make all determinations (which may
be on a case-by-case basis) deemed necessary or desirable for the administration
of this 2012 Plan.

(c)    Applicable Law. This 2012 Plan and all Stock Options shall be governed by
the law of the state in which the Corporation is incorporated.

Section IV. Terms of Stock Options.

(a)    Agreements. Stock Options shall be evidenced by a written agreement
between the Corporation and the Participant awarded the Stock Option. This
agreement shall be in such form, and contain such terms and conditions (not
inconsistent with this 2012 Plan) as the Committee may determine. The agreement
shall include the following or a similar statement: “This stock option is not
intended to be an Incentive Stock Option, as that term is described in Section
422 of the Internal Revenue Code of 1986, as amended.”

(b)    Term. Stock Options shall be for such periods as may be determined by the
Committee.

(c)    Purchase Price. The purchase price, as determined by the Committee, of
shares purchased pursuant to any Stock Option shall be determined by the
Committee, and shall be paid by the Participant or other person permitted to
exercise the Stock Option in full upon exercise, (i) in cash, (ii) by delivery
of shares of Common Stock (valued at their Fair Market Value on the date of such
exercise), (iii) any other property (valued at its Fair Market Value on the date
of such exercise), or (iv) any combination of cash, stock and other property,
with any payment made pursuant to subparagraphs (ii), (iii) or (iv) only as
permitted by the Committee, in its sole discretion. In no event will the
purchase price of Common Stock be less than the par value of the Common Stock.

--------------------------------------------------------------------------------

(d)    Restrictions. At the discretion of the Committee, the Common Stock issued
pursuant to the Stock Options granted hereunder may be subject to restrictions
on vesting or transferability.

(e)    Withholding of Taxes. Pursuant to applicable federal, state, local or
foreign laws, the Corporation may be required to collect income or other taxes
upon the grant of a Stock Option to, or exercise of a Stock Option by, a holder.
The Corporation may require, as a condition to the exercise of a Stock Option,
or demand, at such other time as it may consider appropriate, that the
Participant pay the Corporation the amount of any taxes which the Corporation
may determine is required to be withheld or collected, and the Participant shall
comply with the requirement or demand of the Corporation. In its discretion, the
Corporation may withhold shares to be received upon exercise of a Stock Option
if it deems this an appropriate method for withholding or collecting taxes.

(f)    Securities Law Compliance. Upon exercise (or partial exercise) of a Stock
Option, the Participant or other holder of the Stock Option shall make such
representations and furnish such information as may, in the opinion of counsel
for the Corporation, be appropriate to permit the Corporation to issue or
transfer Stock in compliance with the provisions of applicable federal or state
securities laws. The Corporation, in its discretion, may postpone the issuance
and delivery of Common Stock upon any exercise of a Stock Option until
completion of such registration or other qualification of such shares under any
federal or state laws, or stock exchange listing, as the Corporation may
consider appropriate. Furthermore, the Corporation is not obligated to register
or qualify the shares of Common Stock to be issued upon exercise of a Stock
Option under federal or state securities laws (or to register or qualify them at
any time thereafter), and it may refuse to issue such shares if, in its sole
discretion, registration or exemption from registration is not practical or
available. The Corporation may require that prior to the issuance or transfer of
Common Stock upon exercise of a Stock Option, the Participant enter into a
written agreement to comply with any restrictions on subsequent disposition that
the Corporation deems necessary or advisable under any applicable federal and
state securities laws. Certificates of Common Stock issued hereunder shall bear
a legend reflecting such restrictions.

(g)    Right to Stock Option. No employee of the Corporation or any other person
shall have any claim or right to be a participant in this 2012 Plan or to be
granted a Stock Option hereunder. Neither this 2012 Plan nor any action taken
hereunder shall be construed as giving any person any right to be retained in
the employ of or continue to be associated in any way with the Corporation.
Nothing contained hereunder shall be construed as giving any person any equity
or interest of any kind in any assets of the Corporation or creating a trust of
any kind or a fiduciary relationship of any kind between the Corporation and any
such person. As to any claim for any unpaid amounts under this 2012 Plan, any
person having a claim for payments shall be an unsecured creditor.

(h)    Indemnity. Neither the Board of Directors nor the Committee, nor any
members of either, nor any employees of the Corporation or any parent,
subsidiary, or other affiliate, shall be liable for any act, omission,
interpretation, construction or determination made in good faith in connection
with their responsibilities with respect to this 2012 Plan, and the Corporation
hereby agrees to indemnify the members of the Board of Directors, the members of
the Committee, and the employees of the Corporation and its parent or
subsidiaries in respect of any claim, loss, damage, or expense (including
reasonable counsel fees) arising from any such act, omission, interpretation,
construction or determination to the full extent permitted by law.

(i)    Participation by Foreigners. Without amending this 2012 Plan, the
Committee may modify grants made to Participants who are foreign nationals or
employed outside the United States so as to recognize differences in local law,
tax policy, or custom.

Section V. Amendment and Termination; Adjustments Upon Changes in Stock.

The Board of Directors of the Corporation may at any time, and from time to
time, amend, suspend or terminate this 2012 Plan or any portion thereof,
provided that no amendment shall be made without approval of the Corporation's
stockholders if such approval is necessary to comply with any applicable tax
requirement, any applicable rules or regulations of the Securities and Exchange
Commission, or the rules and regulations of any

--------------------------------------------------------------------------------

exchange or stock market on which the Corporation's securities are listed or
quoted. Except as provided herein, no amendment, suspension or termination of
this 2012 Plan may affect the rights of a Participant to whom a Stock Option has
been granted without such Participant's consent. If there shall be any change in
the Common Stock or to any Stock Option granted under this 2012 Plan through
merger, consolidation, reorganization, recapitalization, stock dividend, stock
split or other change in the corporate structure of the Corporation, appropriate
adjustments may be made by the Committee (or if the Corporation is not the
surviving corporation in any such transaction, the Board of Directors of the
surviving corporation, or its designee) in the aggregate number and kind of
shares subject to this 2012 Plan, and the number and kind of shares and the
price per share subject to outstanding Stock Options. In connection with the
foregoing, the Committee may issue new Stock Options in exchange for outstanding
Stock Options. Neither the Committee nor the Board of Directors shall have the
authority to make any adjustments pursuant to this section to the extent the
existence of such authority would cause an Stock Option that is not intended to
be subject to Section 409A of the Code at the date of grant to be subject
thereto as of the date of grant.

Section VI. Shares of Stock Subject to the Plan.

The number of shares of Common Stock that may be the subject of awards under
this 2012 Plan shall not exceed an aggregate of 5,000,000 shares. Shares to be
delivered under this 2012 Plan may be either authorized but unissued shares of
Common Stock or treasury shares. Any shares subject to a Stock Option hereunder
which for any reason terminates, is canceled or otherwise expires unexercised,
and any shares reacquired by the Corporation due to restrictions imposed on the
shares, shares returned because payment is made hereunder in Common Stock of
equivalent value rather than in cash, and/or shares reacquired from a recipient
for any other reason shall, at such time, no longer count towards the aggregate
number of shares which have been the subject of Stock Options issued hereunder,
and such number of shares shall be subject to further awards under this 2012
Plan, provided, first, that the total number of shares then eligible for award
under this 2012 Plan may not exceed the total specified in the first sentence of
this Section VI, and second, that the number of shares subject to further awards
shall not be increased in any way that would cause this 2012 Plan or any Stock
Option to not comply with Section 16, if applicable to the Corporation.

Section VII. Effective Date and Term of this Plan.

The effective date of this 2012 Plan is October 15, 2012 (the “Effective Date”)
and awards under this 2012 Plan may be made for a period of ten years commencing
on the Effective Date. The period during which a Stock Option may be exercised
may extend beyond that time as provided herein.

DATE OF APPROVAL BY BOARD OF DIRECTORS: As of October 15, 2012.