Exhibit 10.1

EMPLOYMENT AGREEMENT

This Employment Agreement (this “Agreement”) is made and entered into as of
March 1, 2006, by and between AUTOBYTEL INC., a Delaware corporation (the
“Company”), and James E. Riesenbach (the “Executive”).

Recitals

WHEREAS, the Company desires to employ the Executive as the Company’s Chief
Executive Officer and President, effective March 20, 2006 (the “Commencement
Date”), and the Executive desires to be employed by the Company in such capacity
beginning on such date, on the terms and subject to the conditions set forth in
this Agreement.

NOW, THEREFORE, in consideration of the mutual covenants and agreements
contained herein, and with reference to the above recitals, the parties hereby
agree as follows:

ARTICLE 1

TERM OF EMPLOYMENT

1.1 TERM OF EMPLOYMENT. The Company hereby employs the Executive as the
President and Chief Executive Officer of the Company, and the Executive hereby
accepts such employment by the Company, for a period (as such period may be
extended, the “Term”) commencing on the Commencement Date and expiring on the
first to occur of (a) the termination of the Executive’s employment pursuant to
Article 6, and (b) March 20, 2009 (the “Termination Date”). Provided that if the
Executive’s employment has not previously been terminated pursuant to Article 6,
the Executive’s employment pursuant to this Agreement shall automatically renew
on one occasion for an additional one (1) year period unless either party
notifies the other party in writing of its desire not to renew the Executive’s
employment under this Agreement no later than one-hundred twenty (120) days
prior to the Termination Date (a “Non-Renewal Notice”). If the Company delivers
the Non-Renewal Notice and the Executive does not terminate his employment prior
to the end of the Term, then such non-renewal shall be deemed to be a
termination by the Company of the Executive’s employment without Cause (as
defined below) as of immediately prior to the expiration of the Term, and
Section 6.2 shall govern such termination. If the Executive delivers the
Non-Renewal Notice and the Company does not terminate the Executive’s employment
prior to the end of the Term, then such non-renewal shall be deemed to be a
termination by the Executive of his employment without Good Reason (as defined
below) as of immediately prior to the expiration of the Term, and Section 6.4
shall govern such termination. If the Term has been automatically extended for
the additional one year period as set forth above and thereafter the Term of
this Agreement expires by its terms at the end of the Term without the Company
having proffered a new employment agreement to the Executive to extend his term
of employment upon terms and conditions at least as favorable to the Executive
as the most favorable he received under this Agreement during the Term
(including salary, bonus opportunity and benefits as well as authority,
functions, services, duties, rights and privileges as or commensurate with the
Executive’s position as the President and Chief Executive Officer as set forth
herein), then upon execution by the Executive and delivery to the Company of a
release in favor of the Company which is not revoked by its terms (which release
shall be substantially in the form attached as Exhibit A) the Company shall pay
to the

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Executive a severance payment equal to two (2) times the Executive’s highest
annual Base Salary during the Term and shall continue to provide for twelve
(12) months following such expiration all benefits that were non-taxable while
the Executive was employed by the Company (or if not allowable under the
Company’s then existing policies their substantial equivalents) in accordance
with Article 4, except that the Company shall not be required to provide such
benefits to the extent that, during such twelve (12) month period, the Executive
receives substantially similar (or better, from the Executive’s perspective)
benefits from a new employer. The Executive shall inform the Company of any
other benefits the Executive is receiving where the Company would have a right
to reduce the benefits it is providing to the Executive.

ARTICLE 2

DUTIES AND OBLIGATIONS; BOARD APPOINTMENT

2.1 DUTIES. During the Term, the Executive shall: (i) be employed from the
Commencement Date forward as the President and Chief Executive Officer of the
Company, and shall, commencing on the Commencement Date, have such power and
authority as is customarily held by the president and chief executive officer of
similarly situated companies, (ii) devote his full business time, attention and
energies to the business of the Company; (iii) use his best efforts to promote
the interests of the Company; (iv) perform such functions and services as shall
lawfully be directed by the Board of Directors (the “Board”); (v) act in
accordance with the policies and directives of the Company; and (vi) report
directly to the Board.

2.2 RESTRICTIONS. Except as provided in Section 8.2(i), the Executive covenants
and agrees that, while actually employed by the Company, he shall not engage in
any other business duties or pursuits whatsoever or, directly or indirectly,
render any services of a business or commercial nature to any other Person,
including, but not limited to, providing services to any business that is in
competition with or similar in nature to the Company, whether for compensation
or otherwise, without the prior written consent of the Board. However, the
expenditure of reasonable amounts of time for educational, charitable, or
professional activities shall not be deemed a breach of this Agreement, if those
activities do not materially interfere with the services required under this
Agreement, and such activities shall not require the prior written consent of
the Board; provided, however, that such activity shall not involve being a board
member of any entity in connection with such activity except that the Executive
may serve as a board member of a non-profit entity. Notwithstanding anything
herein contained to the contrary, this Agreement shall not be construed to
prohibit the Executive from making passive personal investments or conducting
personal business, financial or legal affairs or other personal matters if those
activities do not materially interfere with the services required hereunder.

2.3 BOARD APPOINTMENT. Concurrently with becoming the Company’s Chief Executive
Officer and President the Board shall appoint the Executive to the Board.
Thereafter, during the Term the Executive will be considered by the Board and/or
the Board’s Corporate Governance and Nominations Committee for nomination to
election by the Company’s stockholders consistent with all other directors and
subject to the Company’s certificate of incorporation and By-laws, applicable
law and rules of NASDAQ or any stock exchange on which the Company’s shares are
listed.

 

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ARTICLE 3

COMPENSATION

3.1 BASE SALARY. As compensation for the services to be rendered by the
Executive pursuant to this Agreement, the Company hereby agrees to pay the
Executive a base salary (the “Base Salary”) at a rate equal to at least Four
Hundred Twenty Five Thousand Dollars ($425,000.00) per year during the Term of
this Agreement, which rate shall be reviewed by the Board at least annually and
may be increased (but not reduced) by the Board in such amounts as the Board
deems appropriate. The Base Salary shall be paid in substantially equal
bimonthly installments, in accordance with the normal payroll practices of the
Company.

3.2 BONUS. The Company shall provide the Executive with the opportunity to earn
an annual bonus (“Bonus”) for each fiscal year of the Company, occurring in
whole or in part during the Term. For the Company’s fiscal year ending
immediately after the Commencement Date, the Executive is entitled to a bonus of
at least one-hundred percent (100%) of the Executive’s Base Salary for such
fiscal year (the “Target”) without prorating for the Commencement Date. Subject
to the Executive’s right to receive the minimum required bonus for 2006, the
Board or a committee thereof will establish the criteria for the Executive
achieving the Bonus for 2006 within 90 days of the Commencement Date and for
subsequent years during the Term within 90 days of the Board adopting the
operating plan for such respective year. For the Company’s fiscal year ending in
2007, the Executive shall be entitled to participate in a bonus plan where the
target is at least one hundred percent (100%) of the Executive’s Base Salary for
such year, which bonus plan shall provide that the Executive’s bonus for such
year will be at least fifty percent (50%) of the Executive’s Base Salary for
such fiscal year. The target bonus for each year shall be at least one hundred
percent (100%) of the Executive’s Base Salary for the respective year as to
which such bonus relates. The Bonus targets will be based on criteria including,
among other things, revenue and EBITDA targets. All Bonus targets and Bonus
criteria shall be set by the Board or a committee thereof in its sole discretion
subject to consulting with the Executive. The Executive shall participate in all
other short term and long term bonus or incentive plans or arrangements in which
other senior executives of the Company are eligible to participate from time to
time other than the executive bonus plans for fiscal 2006 and 2007 which are
covered by this Section 3.2. Any bonus shall be paid as promptly as practicable
following the end of the fiscal year, but not later than the March 15th
immediately following the end of such fiscal year. The provisions of this
Section 3.2 shall be subject to the provisions of Sections 3.3 and 3.4.

3.3 WITHHOLDING. The Company shall have the right to deduct or withhold from the
compensation due to the Executive hereunder any and all sums required for
federal income and employee social security taxes and all state or local income
taxes now applicable or that may be enacted and become applicable during the
Term.

3.4 RIGHT TO SEEK APPROVAL. The Company may provide for shareholder approval of
any performance based compensation provided herein and may provide for the
compensation committee of the Board to establish any applicable performance
goals and determine whether such performance goals have been met. The
performance goals shall be based in part on revenue and EBITDA targets and shall
be determined by the compensation committee in its sole discretion subject to
consulting with the Executive on the goals.

 

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3.5 CHANGE OF CONTROL. Notwithstanding Article 1, in the event of a Change of
Control (as defined in Section 3.6) of the Company (a) during the Term while the
Executive remains employed by the Company, or (b) at any time during the six
(6) month period following the termination of the Executive’s employment with
the Company (other than for Cause or without Good Reason), the Company shall pay
to the Executive, concurrently with the consummation of such Change of Control,
a lump sum amount equal to two (2) times the sum of (1) the Executive’s annual
Base Salary (determined as the Executive’s highest annual Base Salary during the
Term prior to the Change in Control) and (2) the Bonus (determined as one
hundred percent (100%) of the Executive’s highest annual Base Salary during the
Term prior to the Change in Control) (the “Severance Compensation”); provided,
that the Company’s obligation to pay the Severance Compensation shall be
conditioned on the following: if the Executive is employed by the Company at the
time of the Change of Control and the Person or Group (each as defined in
Section 3.6.) that acquires the Company requests that the Executive continue as
an employee of the Company, the successor entity, or any of their respective
affiliates on substantially the same (or better, from the Executive’s
perspective) terms relating to salary, bonus, and benefits as contained in this
Agreement, the Executive shall agree to continue such employment for a period of
ninety (90) days from the date of the Change of Control or such lesser period of
time as the Person or Group shall request. If the Executive’s employment with
the Company is terminated pursuant to Section 6.2 on or after the date Executive
becomes entitled to receive the Severance Compensation, then notwithstanding
anything set forth in Section 6.2, the Company shall not be required to make any
payments to the Executive pursuant to Section 6.2(a), other than continuing to
provide all benefits in accordance with Section 4.1 to the extent set forth in
Section 6.2(a). If the Executive’s employment with the Company is terminated
pursuant to Section 6.2 before the Executive becomes entitled to the Severance
Compensation, then notwithstanding the foregoing, the Executive shall continue
to receive all amounts due pursuant to Section 6.2 and he shall not be entitled
to receive any payments under this Section 3.5.

3.6 DEFINITION OF CHANGE OF CONTROL. For purposes of this Agreement “Change of
Control” means the occurrence of any of the following: (i) the sale, lease,
transfer, conveyance or other disposition (other than by way of merger or
consolidation but not including any underwritten public offering registered
under the Securities Act of 1933 (“Public Offering”) or any offering of
securities under Rule 144A promulgated under the Securities Act of 1933 (“Rule
144A Offering”)) in one or a series of related transactions of all or
substantially all of the assets of the Company taken as a whole to any
individual, corporation, limited liability company, partnership, or other entity
(each, a “Person”) or group of Persons acting together (each a “Group”) (other
than any of the Company’s wholly-owned subsidiaries or any Company employee
pension or benefits plan); (ii) except in respect of a voluntary or involuntary
filing under applicable bankruptcy or insolvency laws, the adoption of a plan
relating to the liquidation or dissolution of the Company; (iii) the
consummation of any transactions (including any stock or asset purchase, sale,
acquisition, disposition, merger, consolidation or reorganization, but not
including any Public Offering or Rule 144A Offering) the result of which is that
any Person or Group (other than any of the Company’s wholly-owned Subsidiaries,
any underwriter temporarily holding securities pursuant to a Public Offering or
any Company employee pension or benefits plan), becomes the beneficial owners of
more than forty percent (40%) of the aggregate voting power of all classes of
stock of the Company having the right to elect directors under ordinary
circumstances; or (iv) the first day on which a majority of the members of the

 

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Board are not individuals who were nominated for election or elected to the
Board with the approval of two-thirds of the members of the Board just prior to
the time of such nomination or election.

3.7 STOCK OPTIONS. On the Commencement Date, and subject to compliance with
federal and state securities laws, the Company shall grant to the Executive
under the Inducement Stock Option Agreement, found in Schedule I hereto, stock
options to purchase One Million (1,000,000) shares of the Company’s common stock
at an exercise price equal to the closing price of the Company’s common stock on
the date of grant (the “Stock Options”). The Company and the Executive agree
that the terms and conditions set forth on Schedule I hereto are hereby deemed
incorporated by reference and shall govern the Stock Options granted under this
Agreement.

ARTICLE 4

EMPLOYEE BENEFITS

4.1 BENEFITS. The Company agrees that the Executive shall be entitled to all
ordinary and customary perquisites afforded generally to executive employees of
the Company (except to the extent employee contribution may be required under
the Company’s benefit plans as they may now or hereafter exist), which shall in
no event be less than the benefits generally afforded to the other executive
employees of the Company as of the date hereof or from time to time, but in any
event shall include any qualified or non-qualified pension, profit sharing and
savings plans, any death benefit and disability benefit plans, life insurance
coverages, any medical, dental, health and welfare plans or insurance coverages
and any stock purchase programs that are approved in writing by the Board, in
its sole discretion. Subject to the Executive’s qualifying for such policies by,
among other things, taking and passing all necessary health tests and providing
required health, personal and financial information, the Company shall arrange
to provide to the Executive during the Term (x) aggregate life insurance
totaling three (3) times the sum of (1) the Executive’s annual Base Salary and
(2) a presumed Bonus for such year equal to his Base Salary for such year and
(y) long-term disability coverage of at least seventy percent (70%) of his
annual Base Salary with no monthly dollar cap on payments. In addition, the
Executive shall be reimbursed for up to $25,000 during the Term for tax and
estate planning services upon submission of appropriate documentation to enable
the Company to deduct such expenses (if otherwise deductible).

4.2 VACATION. The Executive shall be entitled to four (4) weeks of paid vacation
for 2006 and for each full calendar year of his employment hereunder thereafter.
To the extent accrued vacation time is unused in any given year, it may be
carried over in accordance with the policies of the Company then in effect.
Other than in respect of 2006, vacation days shall accrue in accordance with the
Company’s policies. Notwithstanding anything to the contrary, however, the
Executive shall not be entitled to carry over any unused vacation for a period
exceeding two (2) years.

 

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ARTICLE 5

BUSINESS EXPENSES, RELOCATION & ATTORNEY’S FEES

5.1 EXPENSES. The Company shall pay or reimburse the Executive for all
reasonable and authorized business expenses incurred by the Executive during the
Term; such payment or reimbursement shall not be unreasonably withheld so long
as said business expenses have been incurred for and promote the business of the
Company and are normally and customarily incurred by employees in comparable
positions at other comparable businesses in the same or similar market.
Notwithstanding the above, the Company shall not pay or reimburse the Executive
for the costs of any membership fees or dues for private clubs, civic
organizations, and similar organizations or entities, unless such organizations
and the fees and costs associated therewith have first been approved in writing
by the Board, in its sole discretion.

5.2 TRAVEL COSTS. Subject to the provisions of this Article 5, the Company shall
reimburse the Executive for expenses incurred with business-related travel. For
business-related flights, Executive shall be reimbursed for business class
travel expenses (if available) or for a higher level of class of service when
permitted under the Company’s policies. Notwithstanding the foregoing, the
Executive shall be reimbursed for first class travel expenses for
business-related and relocation-related flights over four hours where the
Executive flies by himself (i.e., without being accompanied by another Company
employee).

5.3 RELOCATION EXPENSES. The Company shall promptly reimburse the Executive for
all relocation expenses as described below. The Company will only pay for
reasonable broker fees in connection with the sale of the Executive’s existing
residence, reasonable out-of-pocket fees and expenses but not taxes payable in
connection with such sale (other than transfer taxes), the packing and moving of
all household goods and shipment of three automobiles based upon a competitive
bid obtained through the Company’s human resources department, and fees and
expenses, but not broker fees or mortgage financing fees in excess of two
points, in connection with the purchase of a residence in Orange County,
California. The Executive shall be entitled to the preceding relocation expenses
as long as they are incurred within eighteen (18) months of the Commencement
Date. The Executive shall fully relocate to Orange County, California no later
than August 31, 2006. Between the Commencement Date and the earlier of (1) the
date the Executive’s family relocates to Orange County, California or
(2) August 31, 2006 (the “Transition Period”), the Executive may make no more
than fifteen round trips by air at the Company’s expense to commute to the
Washington, D.C. area. The Executive will be reimbursed for reasonable expenses
associated with commuting during the Transition Period, including two trips to
California for his immediate family for purposes of relocation-related planning,
and for temporary housing and rental car expenses in Orange County, California.
In respect of the two trips to California for the Executive’s immediate family,
the Company will reimburse the Executive for first-class travel arrangements for
the Executive’s immediate family only. The Executive will be entitled to receive
an additional payment to cover any federal, state, and local income taxes that
he incurs in connection with any reimbursement for relocation expenses that are
not tax deductible. The Executive will be entitled to reimbursement for
miscellaneous household expenses incurred in connection with the relocation in
order to put the Executive’s new residence into move-in condition in an amount
not to exceed ten thousand dollars ($10,000.00).

 

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5.4 ATTORNEY’S FEES. The Company shall reimburse the Executive for all
reasonable attorney’s fees incurred by the Executive in connection with the
negotiation of this Agreement, up to a limit of fifteen thousand dollars
($15,000).

5.5 RECORDS. As a condition to reimbursement under this Article 5, the Executive
shall furnish to the Company adequate records and other documentary evidence
required by federal and state statutes and regulations for the substantiation of
each expenditure. The Executive acknowledges and agrees that failure to furnish
the required documentation may result in the Company denying all or part of the
expense for which reimbursement is sought.

ARTICLE 6

TERMINATION OF EMPLOYMENT

6.1 TERMINATION FOR CAUSE. The Company may, during the Term, upon notice to the
Executive, terminate the Executive’s employment under this Agreement and
discharge the Executive for Cause (as defined below) and, in such event, except
as set forth in the proviso to this Section 6.1, neither party shall have any
rights or obligations under Article 2, Sections 3.1 and 3.2, or Articles 4 and
5; provided, however, that (a) the Company shall pay the Executive any amount
due and owing as of the termination date pursuant to Section 3.1 and Section 3.2
(excluding a Bonus for the year in which the termination occurs) and Articles 4
and 5 (subject, in each case, to Section 3.3), and (b) the remaining provisions
of this Agreement shall remain in full force and effect in accordance with their
terms. As used herein, the term “Cause” shall refer to the termination of the
Executive’s employment as a result of any one or more of the following: (i) any
conviction of, or pleading of nolo contendre by, the Executive for any felony;
(ii) any wilfull misconduct of the Executive which has a materially injurious
effect on the business or reputation of the Company; (iii) the gross dishonesty
of the Executive which has a materially injurious effect on the business or
reputation of the Company; or (iv) a material failure to consistently discharge
his duties under this Agreement which failure continues for thirty (30) days
following written notice from the Company detailing the area or areas of such
failure, other than such failure resulting from his Disability (as defined
below); provided, that clause (iv) above shall be deemed to be deleted from this
Agreement and shall have no force or effect concurrently with the consummation
of a Change of Control. For purposes of this Section 6.1, no act or failure to
act, on the part of the Executive, shall be considered “willful” if it is done,
or omitted to be done, by the Executive in good faith or with reasonable belief
that his action or omission was in the best interest of the Company. The
Executive shall have the opportunity to cure any such acts or omissions (other
than clause (i) above) within thirty (30) days of the Executive’s receipt of a
notice from the Company finding that, in the good faith opinion of the Company,
the Executive is guilty of acts or omissions constituting “Cause.”

6.2 TERMINATION WITHOUT CAUSE OR GOOD REASON. Subject to Section 6.4, the Board
acting for the Company shall have the right, at any time in its sole discretion,
to terminate the Executive’s employment under this Agreement without Cause upon
not less than thirty (30) days prior written notice to the Executive. The term
“termination without Cause” shall mean the termination by the Company of the
Executive’s employment for any reason other than those expressly set forth in
Section 6.1, or no reason at all, and shall also mean the Executive’s decision
to terminate his employment under this Agreement (and he hereby has such right)
by reason of any act, decision or omission by the Company or the Board

 

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that: (A) materially modifies, reduces, changes, or restricts the Executive’s
salary, bonus opportunities, options or other compensation benefits or
perquisites, or the Executive’s authority, functions, services, duties, rights,
and privileges as, or commensurate with the Executive’s position as the
President and Chief Executive Officer of the Company as described in
Section 2.1; (B) relocates the Executive without his consent from the Company’s
offices located at 18872 MacArthur Boulevard, Irvine, California, 92612-1400 to
any other location in excess of fifty (50) miles beyond the geographic limits of
Irvine, California; (C) deprives the Executive of his titles and positions of
President and Chief Executive Officer; (D) if prior to the expiration of the
Term results in the Company proffering a new employment agreement to the
Executive in order to extend the Term and the terms and conditions of such
agreement (i) as they relate to the Executive’s salary, bonus opportunity and
benefits (assuming the Executive qualifies for such benefits) are not at least
as favorable to the Executive as the most favorable salary, bonus opportunity
and benefits payable to the Executive in any year during the Term or (ii) change
the Executive’s authority, functions, services, duties, rights and privileges
as, or commensurate with the Executive’s position as the President and Chief
Executive Officer as set forth in this Agreement; (E) results in the Executive
not being elected to the Board as a Class II Director upon the Commencement Date
and/or not being nominated by the Board to stand for election as a Class II
Director at the 2006 annual meeting of the Company; (F) results in the Company
not maintaining during the Term at least $20 million of liability insurance
coverage for directors and officers unless the failure to obtain such insurance
is unquestionably a result of any fact or circumstance relating to the Company
occurring solely during the Term that is not caused by or results from a fact or
circumstance occurring prior to the Commencement Date; or (G) involves or
results in any failure by the Company to comply with any provision of this
Agreement, other than an isolated, insubstantial and inadvertent failure not
occurring in bad faith and which is remedied by the Company promptly after
receipt of notice thereof given by the Executive (each a “Good Reason”). In the
event the Company or the Executive shall exercise the termination right granted
pursuant to this Section 6.2, then except as set forth in the proviso below,
neither party shall have any rights or obligations under Article 1, Article 2,
Sections 3.1 and 3.2, or Articles 4 and 5; provided, however, that the Company
shall pay to the Executive (a) an amount equal to twenty four (24) months of the
Executive’s Base Salary (determined as the Executive’s highest annual Base
Salary during the Term prior to such termination) plus two times the Bonus (at
one hundred percent (100%) of the Executive’s highest annual Base Salary during
the Term prior to such termination) and shall continue to provide all benefits
that were non-taxable while the Executive was employed by the Company (or if not
allowable under the Company’s then existing policies their substantial
equivalents) in accordance with Article 4 at the time they would have been paid
had the Executive remained an employee for a period of twenty four (24) months
after the effective date of the termination (subject in each case to
Section 3.3), except that the Company shall not be required to provide such
benefits to the extent that, during such twenty four (24) month period, the
Executive receives substantially similar (or better, from the Executive’s
perspective) benefits from a new employer, and (b) any amount due and owing as
of the termination date pursuant to Section 3.1, Section 3.2 (including a Bonus
for the year in which the termination occurs (and if so provided the minimum
required Bonus for such year pursuant to Section 3.2) prorated to the date of
termination based on the performance of the Company in such year as of the date
on which the termination occurs versus the performance targets for the Company
established by the Board for the entire year in accordance with Section 3.2),
Section 4.2 and Article 5 (subject, in each case, to Section 3.3), and the
remaining

 

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provisions of this Agreement shall remain in full force and effect in accordance
with their terms. The Executive shall inform the Company of any other benefits
the Executive is receiving where the Company would have a right to reduce the
benefits it is providing to the Executive. After the provision of the benefits
during the two year period following such termination as described above, the
Executive will be entitled to COBRA rights as provided by applicable law. The
amounts and benefits required by clause (a) above shall be provided only if the
Executive has executed and delivered to the Company (and not revoked) a release
in favor of the Company (which release shall be substantially in the form
attached as Exhibit B). The amounts payable pursuant to this Section 6.2 shall
be in payment for the services rendered by the Executive pursuant to this
Agreement during the Term, and the Executive shall not be entitled to any
additional amounts in consideration for such services.

6.3 TERMINATION FOR DEATH OR DISABILITY. The Executive’s employment shall
terminate automatically upon the Executive’s death during the Term. If the
Company determines in good faith that the Disability (as defined below) of the
Executive has occurred during the Term, it shall give written notice to the
Executive of its intention to terminate his employment. In such event, the
Executive’s employment with the Company shall terminate effective on the 30th
day after receipt of such notice by the Executive, provided that, within the
thirty (30) days after such receipt, the Executive shall not have returned to
full-time performance of his duties. Upon any such termination under this
Section 6.3 the Company shall pay to the Executive or his estate, if applicable,
any amounts due and owing as of the termination date pursuant to Sections 3.1,
3.2, 4.2 and Article 5 (subject, in each case, to Section 3.3). For purposes of
this Agreement, “Disability” shall mean the inability of the Executive to
perform his duties to the Company on account of physical or mental illness or
incapacity for a period of one-hundred twenty (120) consecutive calendar days,
or for a period of one hundred eighty (180) calendar days, whether or not
consecutive, during any three hundred sixty-five (365) day period.

6.4 TERMINATION WITHOUT GOOD REASON. Anything in this Agreement to the contrary
notwithstanding, during the Term the Executive shall have the right, in his sole
discretion, to terminate his employment under this Agreement without Good Reason
upon not less than thirty (30) days prior written notice to the Company, and in
such event, neither party shall have any rights or obligations under Article 2,
Sections 3.1 and 3.2, or Articles 4 and 5; provided, however, that (a) the
Company shall pay the Executive any amount due and owing as of the termination
date pursuant to Section 3.1 and Section 3.2 (for the fiscal year prior to the
year of termination if unpaid at the time of termination) and Articles 4 and 5
(subject, in each case, to Section 3.3), and (b) the remaining provisions of
this Agreement shall remain in full force and effect in accordance with their
terms.

6.5 STOCK OPTIONS. Upon the Executive’s termination under this Article 6, the
Company’s obligations with respect to any stock option to purchase shares of the
Company’s common stock granted to the Executive shall be determined by the terms
and conditions of such option as set forth in the Executive’s written option
agreement regarding such options, including, with respect to the Stock Options,
the terms and conditions set forth on Schedule I hereto.

 

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ARTICLE 7

PARACHUTE TAX INDEMNITY

7.1 GROSS-UP PAYMENT.

(a) If it shall be determined that any amount paid, distributed or treated as
paid or distributed by the Company to or for the benefit of the Executive
(whether paid or payable or distributed or distributable pursuant to the terms
of this Agreement, any stock option agreement between the Executive and the
Company or otherwise, but determined without regard to any additional payments
required under this Article 7) (a “Payment”) would be subject to the excise tax
imposed by Section 4999 of the Internal Revenue Code of 1986, as amended (the
“Code”), or any interest or penalties are incurred by the Executive with respect
to such excise tax (such excise tax, together with any such interest and
penalties, being hereinafter collectively referred to as the “Excise Tax”), then
the Executive shall be entitled to receive an additional payment (a “Gross-Up
Payment”) in an amount such that after payment by the Executive of all federal,
state and local taxes (including any interest or penalties imposed with respect
to such taxes), including without limitation, any income taxes (including any
interest or penalties imposed with respect thereto) and Excise Tax imposed on
the Gross-up Payment, the Executive retains an amount of the Gross-Up Payment
equal to the Excise Tax imposed upon the Payments.

(b) The determinations of whether and when a Gross-Up Payment is required under
this Article 7 shall be made by the Company based on its good faith
interpretation of applicable law. The amount of such Gross-Up Payment and the
valuation assumptions to be utilized in arriving at such determination shall be
made by the Company which shall provide detailed supporting calculations to the
Executive within 15 business days of the receipt of notice from the Executive
that there has been a Payment subject to the Excise Tax, or such earlier time as
is requested by the Company. Any Gross-Up Payment, as determined pursuant to
this Article 7, shall be paid by the Company to the Executive within twenty-five
(25) days of the receipt of notice from the Executive that there has been a
Payment subject to the Excise Tax. Any determinations by the Company shall be
binding upon the Executive, provided, however, if it is later determined that
there has been an underpayment of Excise Tax and that the Executive is required
to make an additional Excise Tax payment(s) on any Payment or Gross-Up Payment,
the Company shall provide a similar full gross-up on such additional liability.

(c) For purposes of any determinations made by the Company acting under
Section 7.1(b):

(i) All Payments and Gross-Up Payments with respect to the Executive shall be
deemed to be “parachute payments” under Section 280G(b) (2) of the Code and to
be “excess parachute payments” under Section 280G(b) (1) of the Code that are
fully subject to the Excise Tax under Section 4999 of the Code, except to the
extent (if any) that the Company determines in good faith that a Payment in
whole or in part does not constitute a “parachute payment” or otherwise is not
subject to Excise Tax;

 

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(ii) The value of any non-cash benefits or deferred or delayed payments or
benefits shall be determined in a manner consistent with the principles of
Section 280G of the Code; and

(iii) The Executive shall be deemed to pay federal, state and local income taxes
at the actual maximum marginal rate applicable to individuals in the calendar
year in which the Gross-Up Payment is made, net of any applicable reduction in
federal income taxes for any state and local taxes paid on the amounts in
question assuming the Executive is subject to applicable phase out rules for the
highest income tax payers, notwithstanding the actual income tax rate of the
Executive.

7.2 CLAIMS AND PROCEEDINGS. The Executive shall notify the Company in writing of
any Excise Tax claim by the Internal Revenue Service (or any other state or
local taxing authority) that, if successful, would require the payment by the
Company of a Gross-Up Payment. Such notification shall be given as soon as
practicable but no later than twenty (20) business days after the Executive is
informed in writing of such claim and shall apprise the Company of the nature of
such claim and the date on which such claim is to be paid. The Executive shall
not pay such claim prior to the expiration of the 30-day period following the
date on which he gives such notice to the Company (or such shorter period ending
on the date that any payment of taxes with respect to such claim is due). If the
Company notifies the Executive in writing prior to the expiration of such period
that it desires to contest such Excise Tax claim, the Executive shall: (i) give
the Company any information reasonably requested by the Company relating to such
claim; (ii) take such action in connection with contesting such claim as the
Company shall reasonably request in writing from time to time, including,
without limitation, accepting legal representation with respect to such claim by
an attorney reasonably selected by the Company after consultation in good faith
with the Executive and subject to approval by the Executive (which approval
shall not be unreasonably withheld) under the circumstances set forth in
Section 7.1; (iii) cooperate with the Company in good faith in order to
effectively contest such claim; and (iv) permit the Company to participate in
any proceeding relating to such claim; provided, however, that the Company shall
bear and pay directly all costs and expenses (including additional interest and
penalties) incurred in connection with such contest and shall indemnify and hold
the Executive harmless, on an after-tax basis, from any Excise Tax or income tax
(including interest and penalties with respect thereto) imposed as a result of
such representation and payment of costs and expense. Without limitation of the
foregoing provisions of this Article 7, the Company shall control the Excise Tax
portion of any proceedings taken in connection with such contest and, at its
sole option, may pursue or forego any and all administrative appeals,
proceedings, hearings and conferences with the taxing authority in respect of
such Excise Tax claim and the Executive agrees to prosecute such contest to a
determination before any administrative tribunal, in a court of initial
jurisdiction and in one or more appellate courts, as the Company shall
determine; provided, however, that the Executive may elect at his sole option to
pay the tax claimed and require the Company to contest through a suit for a
refund. If the Executive elects to pay such Excise Tax claim and contest through
a suit for a refund, the Company shall advance the amount of such payment to the
Executive, on an interest-free basis, and shall indemnify and hold the Executive
harmless, on an after-tax basis, from any Excise Tax or income tax (including
interest and penalties) imposed with respect to such advance or with respect to
any imputed income with respect to such advance; and provided, however, that any
Company-directed extension of the statute of limitations relating to payment

 

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of taxes for the Executive’s taxable year with respect to which such contested
Excise Tax amount is claimed to be due shall be effective only if it can be and
is limited to the contested Excise Tax liability.

7.3 REFUNDS. If, after the Executive’s receipt of an amount advanced by the
Company pursuant to this Article 7 for payment of Excise Taxes, the Executive
files an Excise Tax refund claim and receives any refund with respect to such
claim, the Executive shall (subject to the Company’s complying with the
requirements of this Article 7) except as provided below, promptly pay to the
Company the amount of any such refund of Excise Tax (together with any interest
paid or credited thereon, but after any and all taxes applicable thereto), plus
the amount (after any and all taxes applicable-thereto) of the refund (if any is
applied for and received) of any income tax paid by the Executive with respect
to and as a result of his prior receipt of any previously paid Gross-Up Payment
indemnifying the Executive with respect to any such Excise Tax later so
refunded. In the event the Executive files for a refund of the Excise Tax and
such request would, if successful, require the Executive to refund any amount to
the Company pursuant to this provision, then the Executive shall be required to
seek a refund of the Income Tax portion of any corresponding Gross-Up Payment so
long as such refund request would not have a material adverse effect on the
Executive (which determination shall be made by independent tax counsel selected
by the Executive after good faith consultation with the Company and subject to
approval of the Company, which approval shall not be unreasonably withheld). If,
after the Executive’s receipt of an amount advanced by the Company pursuant to
this Article 7, a determination is made that the Executive shall not be entitled
to any refund with respect to such claim and the Company does not notify the
Executive in writing of its intent to contest such denial of refund prior to the
expiration of thirty (30) days after such determination, then such advance shall
be forgiven and shall not be required to be repaid and the amount of such
advance shall offset, to the extent thereof, the amount of the Gross-Up Payment
required to be paid.

ARTICLE 8

RESTRICTIVE COVENANTS

8.1 COVENANT NOT TO DISCLOSE CONFIDENTIAL INFORMATION. During the Term and
following termination of Executive’s employment under this Agreement, the
Executive agrees that, without the Company’s prior written consent, he will not
use or disclose to any person, firm, association, partnership, entity or
corporation, any confidential information concerning: (i) the business,
operations or internal structure of the Company or any division or part thereof;
(ii) the customers of the Company or any division or part thereof; (iii) the
financial condition of the Company or any division or part thereof; and
(iv) other confidential information pertaining to the Company or any division or
part thereof, including without limitation, trade secrets, computer programs,
software, intellectual property, proprietary information, technical data,
marketing analyses and studies, operating procedures, customer and/or inventory
lists, or the existence or nature of any of the Company’s agreements or
agreements of any division thereof; provided, however, that the Executive shall
be entitled to disclose such information: (a) to the extent the same shall have
otherwise become publicly available (unless made publicly available by the
Executive); (b) during the course of or in connection with any actual or
potential litigation, arbitration, or other proceeding based upon or in
connection with the subject matter of this Agreement; (c) as may be necessary or
appropriate to conduct his duties hereunder, provided

 

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the Executive is acting, in good faith and in the best interest of the Company;
(d) as may be required by law or judicial process; or (e) if the information is
generally known to personnel in the Executive’s trade or business.

8.2 COVENANT NOT TO COMPETE. The Executive acknowledges that he has established
and will continue to establish favorable relations with the customers, clients
and accounts of the Company and will have access to trade secrets of the
Company. Therefore, in consideration of such relations to further protect trade
secrets, directly or indirectly, of the Company, the Executive agrees that at
all times during his employment with the Company through the one (1) year
anniversary of the date of termination of the Executive’s employment, the
Executive will not, directly or indirectly, without the express written consent
of the Board:

(i) own or have any interest in or act as an officer, director, partner,
principal, employee, agent, representative, consultant or independent contractor
of, or in any way assist in, any business which is engaged directly in any
business competitive with the Company in those markets and/or products lines in
which the Company competes in each of the counties of California and in the rest
of the world at any time during the Term, or become associated with or render
services to any person, firm, corporation or other entity so engaged
(“Competitive Businesses”); provided, however, that the Executive may own
without the express written consent of the Company not more than two percent
(2%) of the issued and outstanding securities of any company or enterprise whose
securities are listed on a national securities exchange or actively traded in
the over the counter market; provided, further, however that once the Term has
terminated the Executive may work for, have an interest in, render services to
or assist any Competitive Business that has one or more competitive product
lines so long as such product line(s) are not the principal part of such
business and the Executive does not directly work or consult on such competitive
product line(s); it being understood however that others working on such
competitor’s product lines may report to the Executive without violating this
Section 8.2 so long as the reporting is at least one level below a direct report
to the Executive;

(ii) solicit clients, customers or accounts of the Company for, on behalf of or
otherwise related to any such Competitive Businesses or any products related
thereto;

(iii) solicit any person who is or shall be in the employ or service of the
Company to leave such employ or service for employment with or service to the
Executive, an affiliate of the Executive or any third party; or

(iv) solicit any person who was within six months of such solicitation in the
employ or service of the Company to become employed by or provide services to
the Executive, an affiliate of the Executive or any third party.

Notwithstanding the foregoing, if any court determines that the covenant not to
compete, or any part thereof, is unenforceable because of the duration of such
provision or the geographic area or scope covered thereby, such court shall have
the power to reduce the duration, area or scope of such provision to the extent
necessary to make the provision enforceable and, in its reduced form, such
provision shall then be enforceable and shall be enforced. The Company

 

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shall pay and be solely responsible for any attorney’s fees, expenses, costs and
court or arbitration costs incurred by the Executive in any matter or dispute
between the Executive and the Company which pertains to this Article 8 if the
Executive prevails in the contest in whole or in part.

8.3 SPECIFIC PERFORMANCE. Recognizing that irreparable damage will result to the
Company in the event of the breach or threatened breach of any of the foregoing
covenants and assurances by the Executive contained in Sections 8.1 and 8.2, and
that the Company’s remedies at law for any such breach or threatened breach may
be inadequate, the Company and its successors and assigns, in addition to such
other remedies which may be available to them, shall, upon making a sufficient
showing under applicable law, be entitled to an injunction to be issued by any
court of competent jurisdiction ordering compliance with this Agreement or
enjoining and restraining the Executive, and each and every person, firm or
company acting in concert or participation with him, from the continuation of
such breach. The obligations of the Executive and rights of the Company pursuant
to this Article 8 shall survive the termination of the Executive’s employment
under this Agreement. The covenants and obligations of the Executive set forth
in this Article 8 are in addition to and not in lieu of or exclusive of any
other obligations and duties the Executive owes to the Company, whether
expressed or implied in fact or law.

ARTICLE 9

GENERAL PROVISIONS

9.1 FINAL AGREEMENT. This Agreement is intended to be the final, complete and
exclusive agreement between the parties relating to the employment of the
Executive by the Company and all prior or contemporaneous understandings,
representations and statements, oral or written, are merged herein. No
modification, waiver, amendment, discharge or change of this Agreement shall be
valid unless the same is in writing and signed by the party against which the
enforcement thereof is or may be sought.

9.2 NO WAIVER. No waiver, by conduct or otherwise, by any party of any term,
provision, or condition of this Agreement, shall be deemed or construed as a
further or continuing waiver of any such term, provision, or condition nor as a
waiver of a similar or dissimilar condition or provision at the same time or at
any prior or subsequent time.

9.3 RIGHTS CUMULATIVE. The rights under this Agreement, or by law or equity,
shall be cumulative and may be exercised at any time and from time to time. No
failure by any party to exercise, and no delay in exercising, any rights shall
be construed or deemed to be a waiver thereof, nor shall any single or partial
exercise by any party preclude any other or future exercise thereof or the
exercise of any other right.

9.4 NOTICE. Except as otherwise provided in this Agreement, any notice,
approval, consent, waiver or other communication required or permitted to be
given or to be served upon any person in connection with this Agreement shall be
in writing. Such notice shall be personally served, sent by fax or cable, or
sent prepaid by either registered or certified mail with return receipt
requested or Federal Express and shall be deemed given (i) if personally served
or by Federal Express, when delivered to the person to whom such notice is
addressed, (ii) if given

 

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by fax or cable, when sent, or (iii) if given by mail, two (2) business days
following deposit in the United States mail. Any notice given by fax or cable
shall be confirmed in writing, by overnight mail or Federal Express within
forty-eight (48) hours after being sent. Such notices shall be addressed to the
party to whom such notice is to be given at the party’s address set forth below
or as such party shall otherwise direct.

If to the Company:

Autobytel Inc.

18872 MacArthur Boulevard

Irvine, California 92612-1400

Facsimile: (949) 862-1323

Attn: General Counsel or comparable title

If to the Executive:

James E. Riesenbach

c/o Sandra Bloch, Esq.

Cozen O’Connor

1900 Market Street

Philadelphia, PA 19103

9.5 SUCCESSORS. The terms and conditions of this Agreement shall inure to the
benefit of and be binding upon the successors and assigns of the parties hereto.

9.6 GOVERNING LAW. This Agreement shall be construed and enforced in accordance
with the laws of the State of California, without giving effect to the
principles of conflict of laws thereof.

9.7 COUNTERPARTS. This Agreement may be executed in any number of counterparts,
each of which shall be deemed an original, but all of which shall constitute one
instrument. The parties agree that facsimile copies of signatures shall be
deemed originals for all purposes hereof and that a party may produce such
copies, without the need to produce original signatures, to prove the existence
of this Agreement in any proceeding brought hereunder.

9.8 SEVERABILITY. The provisions of this Agreement are agreed to be severable,
and if any provision, or application thereof, is held invalid or unenforceable,
then such holding shall not affect any other provision or application.

9.9 CONSTRUCTION. As used herein, and as the circumstances require, the plural
term shall include the singular, the singular shall include the plural, the
neuter term shall include the masculine and feminine genders, and the feminine
term shall include the neuter and the masculine genders.

9.10 ARBITRATION. Except as otherwise provided in Section 8.3 hereof, any
controversy or claim arising out of, or related to, this Agreement, or the
breach thereof, shall be settled by binding arbitration in the Cities of Los
Angeles or San Francisco, California (at the Company’s election), in accordance
with the employment arbitration rules then in effect of the

 

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American Arbitration Association including the right to discovery, and the
arbitrator’s decision shall be binding and final, and judgment upon the award
rendered may be entered in any court having jurisdiction thereof. Each party
hereto shall pay its or their own expenses incident to the negotiation,
preparation and resolution of any controversy or claim arising out of, or
related to, this Agreement, or the breach thereof; provided, however, the
Company shall pay and be solely responsible for any attorneys’ fees and expenses
and court or arbitration costs incurred by the Executive as a result of a claim
brought by either the Executive or the Company alleging that the other party
breached or otherwise failed to perform this Agreement or any provision hereof
to be performed by the other party if the Executive prevails in the contest in
whole or in part.

9.11 TAXES. Except as otherwise specifically provided elsewhere in this
Agreement or herein, the Executive is solely responsible for the payment of any
tax liability (including any taxes and penalties arising under Section 409A of
the Code) that may result from any payments or benefits that he receives
pursuant to this Agreement. Nevertheless, if the Company reasonably determines
that receipt of payments or benefits pursuant to this Agreement would cause the
Executive to incur liability for additional tax under Section 409A of the Code,
then the Company shall suspend such payments or benefits until the end of the
six-month period following termination of the Executive’s employment (the “409A
Suspension Period”). As soon as reasonably practical after the end of the 409A
Suspension Period, the Company will make a lump sum payment to the Executive, in
cash, in an amount equal to any payments and benefits that the Company does not
make during the 409A Suspension Period. Thereafter, the Executive will receive
any remaining payments and benefits due pursuant to this Agreement in accordance
with its terms (as if there had not been any suspension beforehand). The Company
will cooperate with the Executive in making any amendments to this Agreement
that the Executive reasonably requests to avoid the imposition of taxes or
penalties under Section 409A of the Code provided that such changes do not
provide the Executive with additional benefits (other than deminimus benefits)
under this Agreement.

9.12 NO MITIGATION OR OFFSET. The Executive shall not have any duty to seek
other employment or to reduce any amounts or benefits payable to him under
Section 1.1 or Article 6, and no such amounts or benefits shall be reduced, on
account of any compensation received by the Executive from any other employment
or source except as specifically provided in Section 1.1 and Section 6.2 with
respect to certain benefits. The Company shall not have the right to offset any
amount owed to it against payments due to the Executive under Section 1.1,
Section 3.5 or Article 6 (other than as expressly provided therein) except that
all such payments shall be subject to Section 3.3.

[SIGNATURE PAGE FOLLOWS]

 

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IN WITNESS WHEREOF, the parties have executed this Agreement as of the date
first above written.

 

AUTOBYTEL INC.

By:

 

/s/ Michael Fuchs

 

Name:     Michael Fuchs

 

Title:       Chairman

 

JAMES E. RIESENBACH

/s/ James E. Riesenbach

 

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EXHIBIT A

SEPARATION AGREEMENT AND RELEASE

It is hereby agreed by and between you, James E. Riesenbach (for yourself, your
spouse, family, agents and attorneys) (jointly, “You”), and Autobytel Inc., its
predecessors, successors, affiliates, directors, officers, shareholders,
fiduciaries, insurers, employees and agents (jointly, the “Company”), as
follows:

1. You acknowledge that your employment with the Company ended effective
[                    ], 200[  ], and that you will perform no further duties,
functions or services for the Company subsequent to that date.

2. You acknowledge and agree that you have received all vacation pay and other
compensation due you from the Company as a result of your employment with the
Company and your separation from employment, including, but not limited to, all
amounts required under your Employment Agreement with the Company dated March 1,
2006 (the “Employment Agreement”), other than those amounts payable pursuant to
Paragraph 3 below and those amounts, if any, payable pursuant to Sections 3.5,
5.1, 5.2 and 5.3 or Article 7 of the Employment Agreement if required by the
terms of such sections or article. You acknowledge and agree that the Company
owes you no additional wages, commissions, bonuses, vacation pay, severance pay,
expenses, fees, or other compensation or payments of any kind or nature, other
than as provided in this Agreement and those amounts, if any, payable pursuant
to Sections 3.5, 5.1, 5.2 and 5.3 or Article 7 of the Employment Agreement if
required by the terms of such sections or article. All benefits for which you
are eligible pursuant to the Employment Agreement will remain in effect for the
periods set forth therein.

3. In exchange for your promises in this Agreement and the Employment Agreement,
including the release of claims set forth below, if you (A) sign and do not
revoke this Agreement and (B) if requested by the Company’s Board of Directors
(the “Board”) you resign effective immediately from the Board, the Company will
pay you all amounts due to you under Section 1.1 of the Employment Agreement,
minus legally required state and federal payroll deductions. The payment
provided for in this paragraph will be made in the time periods required by the
Employment Agreement (except for benefits that will be paid over time as
provided in such section) and, if no time is specified, within twenty-two
(22) days of the date of this Separation Agreement and Release.

4. You represent and warrant that you have returned to the Company any and all
documents, software, equipment (including, but not limited to, computers and
computer-related items), and all other materials or other things in your
possession, custody, or control which are the property of the Company,
including, but not limited to, Company identification, keys, and the like,
wherever such items may have been located; as well as all copies (in whatever
form thereof) of all materials relating to your employment, or obtained or
created in the course of your employment with the Company.

 

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5. You hereby represent that, other than those materials you have returned to
the Company pursuant to Paragraph 4 of this Agreement, you have not copied or
caused to be copied, and have not printed-out or caused to be printed-out, any
software, computer disks, or other documents other than those documents
generally available to the public, or retained any other materials originating
with or belonging to the Company. You further represent that you have not
retained in your possession, custody or control, any software, documents or
other materials in machine or other readable form, which are the property of the
Company, originated with the Company, or were obtained or created in the course
of or relate to your employment with the Company.

6. You shall keep confidential, and shall not hereafter use or disclose to any
person, firm, corporation, governmental agency, or other entity, in whole or in
part, at any time in the future, any trade secret, proprietary information, or
confidential information of the Company, including, but not limited to,
information relating to trade secrets, processes, methods, pricing strategies,
customer lists, marketing plans, product introductions, advertising or
promotional programs, sales, financial results, financial records and reports,
regulatory matters and compliance, and other confidential matters, except as
required by law and as necessary for compliance purposes. These obligations are
in addition to the obligations set forth in Article 8 of the Employment
Agreement which shall remain binding on you.

7. You agree that you have not and will not at any time reveal to anyone,
including any former, present or future employee of the Company, the fact,
amount, or the terms of this Agreement, except to your immediate family, legal
counsel and financial advisor, or as required by law and as necessary for
compliance purposes. The Company may disclose the terms of this Agreement and
file this Agreement as an exhibit to its public filings if it is required to due
so under applicable law or as necessary for compliance purposes.

8. In consideration for the payment provided for in Paragraph 3, you
unconditionally release and forever discharge the Company, and the Company’s
current, former, and future controlling shareholders, subsidiaries, affiliates,
related companies, predecessor companies, divisions, directors, trustees,
officers, employees, agents, attorneys, successors, and assigns (and the
current, former, and future controlling shareholders, directors, trustees,
officers, employees, agents, and attorneys of such subsidiaries, affiliates,
related companies, predecessor companies, and divisions) (referred to
collectively as “Releasees”), from any and all known and unknown claims,
demands, actions, suits, causes of action, obligations, damages and liabilities
of whatever kind or nature and regardless of whether the knowledge thereof would
have materially affected your agreement to release the Company hereunder, that
arise out of or are related to (a) the Company’s failure to make any payments
required under the Employment Agreement (other than those amounts, if any,
payable pursuant to Sections 3.5, 5.1, 5.2 and 5.3 and Article 7 of the
Employment Agreement if required by the terms of such sections), and (b) those
arising under the Age Discrimination in Employment Act (“ADEA”). The Release
will not waive the Executive’s rights to indemnification under the Company’s
certificate of incorporation or by-laws or any written agreement between the
Company and the Executive relating to the Executive’s service on the Board of
the Company.

 

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With respect to the various rights and claims under the ADEA being waived by you
in this Agreement, you specifically acknowledge that you have read and
understand the provisions of paragraphs 12, 13, and 14 below before signing this
Agreement. This general release does not cover rights or claims under the ADEA
arising after you sign this Agreement.

9. You represent and warrant that you have not filed, and agree that you will
not file, or cause to be filed, any complaint, charge, claim or action involving
any claims you have released in the foregoing paragraph. This promise not to sue
does not apply to claims for breach of this Agreement. You agree and acknowledge
that if you break this promise not to sue, then you will be liable for all
consequential damages, including the legal expenses and fees incurred by the
Company or any of the Releasees, in defending such a claim.

10. The Company hereby represents and warrants that concurrently with your
execution and delivery of this Agreement, the Company has paid to you any and
all amounts under the Employment Agreement that are required to be paid to you
by the Company as of the date hereof, excluding, without limitation, any amounts
required to be paid under this Agreement and those amounts, if any, payable
pursuant to Sections 3.5, 5.1, 5.2 and 5.3 or Article 7 of the Employment
Agreement if and to the extent required by the terms of such sections.

11. Excluded from this Agreement are any claims or rights that cannot be waived
by law, including the right to file a charge of discrimination with an
administrative agency. You agree, however, to waive your right to any monetary
recovery in connection with such a charge.

12. You acknowledge that you have hereby been advised in writing to consult with
an attorney before you sign this Agreement. You understand that you have
twenty-one (21) days within which to decide whether to sign this Agreement,
although you may sign this Agreement at any time within the twenty-one (21) day
period. If you do sign it, you also understand that you will have an additional
7 days after you sign to change your mind and revoke the Agreement, in which
case a written notice of revocation must be delivered to Vice President Human
Resources or comparable title, Autobytel Inc., 18872 MacArthur Blvd., Irvine,
California 92612-1400, on or before the seventh (7th) day after your execution
of the Agreement. You understand that the Agreement will not become effective
until after that seven (7) day period has passed.

13. You acknowledge that you are signing this Agreement knowingly and
voluntarily and intend to be bound legally by its terms.

14. You hereby acknowledge that no promise or inducement has been offered to
you, except as expressly stated above and in the Employment Agreement, and you
are relying upon none. This Agreement and the Employment Agreement represent the
entire agreement between you and the Company with respect to the subject matter
hereof, and supersede any other written or oral understandings between the
parties pertaining to the subject matter hereof and may only be amended or
modified with the prior written consent of you and the Company.

15. You certify that you have not experienced a job-related illness or injury
for which you have not already filed a claim.

 

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16. If any provision of this Agreement is held to be invalid, the remainder of
the Agreement, nevertheless, shall remain in full force and effect in all other
circumstances.

17. This Agreement does not constitute an admission that the Company or any
other Releasee has violated any law, rule, regulation, contractual right or any
other duty or obligation.

18. This Agreement is made and entered into in the State of California and shall
in all respects be interpreted, enforced, and governed under the law of that
state, without reference to conflict of law provisions thereof. The language of
all parts in this Agreement shall be construed as a whole, according to fair
meaning, and not strictly for or against any party.

PLEASE READ CAREFULLY. THIS AGREEMENT INCLUDES THE RELEASE OF CERTAIN CLAIMS.

 

Dated:                    , 200    

            Name                                                          

 

Dated:                    , 200    

   

AUTOBYTEL INC.

     

By:

            

[Name of executive]

       

[Title]

 

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EXHIBIT B

SEPARATION AGREEMENT AND RELEASE

It is hereby agreed by and between you, James E. Riesenbach (for yourself, your
spouse, family, agents and attorneys) (jointly, “You”), and Autobytel Inc., its
predecessors, successors, affiliates, directors, officers, shareholders,
fiduciaries, insurers, employees and agents (jointly, the “Company”), as
follows:

1. You acknowledge that your employment with the Company ended effective
[            ], 200[__], and that you will perform no further duties, functions
or services for the Company subsequent to that date.

2. You acknowledge and agree that you have received all vacation pay and other
compensation due you from the Company as a result of your employment with the
Company and your separation from employment, including, but not limited to, all
amounts required under your Employment Agreement with the Company dated March 1,
2006 (the “Employment Agreement”), other than those amounts payable pursuant to
Paragraph 3 below and those amounts, if any, payable pursuant to Sections 3.5,
5.1, 5.2 and 5.3 or Article 7 of the Employment Agreement if required by the
terms of such sections or article. You acknowledge and agree that the Company
owes you no additional wages, commissions, bonuses, vacation pay, severance pay,
expenses, fees, or other compensation or payments of any kind or nature, other
than as provided in this Agreement and those amounts, if any, payable pursuant
to Sections 3.5, 5.1, 5.2 and 5.3 or Article 7 of the Employment Agreement if
required by the terms of such sections or article. All benefits for which you
are eligible pursuant to the Employment Agreement will remain in effect for the
periods set forth therein.

3. In exchange for your promises in this Agreement and the Employment Agreement,
including the release of claims set forth below, if you (A) sign and do not
revoke this Agreement and (B) if requested by the Company’s Board of Directors
(the “Board”) you resign effective immediately from the Board, the Company will
pay you all amounts due to you under Section 6.2 of the Employment Agreement,
minus legally required state and federal payroll deductions. The payment
provided for in this paragraph will be made in the time periods required by the
Employment Agreement (except for benefits that will be paid over time as
provided in such section) and, if no time is specified, within twenty-two
(22) days of the date of this Separation Agreement and Release.

4. You represent and warrant that you have returned to the Company any and all
documents, software, equipment (including, but not limited to, computers and
computer-related items), and all other materials or other things in your
possession, custody, or control which are the property of the Company,
including, but not limited to, Company identification, keys, and the like,
wherever such items may have been located; as well as all copies (in whatever
form thereof) of all materials relating to your employment, or obtained or
created in the course of your employment with the Company.

 

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5. You hereby represent that, other than those materials you have returned to
the Company pursuant to Paragraph 4 of this Agreement, you have not copied or
caused to be copied, and have not printed-out or caused to be printed-out, any
software, computer disks, or other documents other than those documents
generally available to the public, or retained any other materials originating
with or belonging to the Company. You further represent that you have not
retained in your possession, custody or control, any software, documents or
other materials in machine or other readable form, which are the property of the
Company, originated with the Company, or were obtained or created in the course
of or relate to your employment with the Company.

6. You shall keep confidential, and shall not hereafter use or disclose to any
person, firm, corporation, governmental agency, or other entity, in whole or in
part, at any time in the future, any trade secret, proprietary information, or
confidential information of the Company, including, but not limited to,
information relating to trade secrets, processes, methods, pricing strategies,
customer lists, marketing plans, product introductions, advertising or
promotional programs, sales, financial results, financial records and reports,
regulatory matters and compliance, and other confidential matters, except as
required by law and as necessary for compliance purposes. These obligations are
in addition to the obligations set forth in Article 8 of the Employment
Agreement which shall remain binding on you.

7. You agree that you have not and will not at any time reveal to anyone,
including any former, present or future employee of the Company, the fact,
amount, or the terms of this Agreement, except to your immediate family, legal
counsel and financial advisor, or as required by law and as necessary for
compliance purposes. The Company may disclose the terms of this Agreement and
file this Agreement as an exhibit to its public filings if it is required to due
so under applicable law or as necessary for compliance purposes.

8. In consideration for the payment provided for in Paragraph 3, you
unconditionally release and forever discharge the Company, and the Company’s
current, former, and future controlling shareholders, subsidiaries, affiliates,
related companies, predecessor companies, divisions, directors, trustees,
officers, employees, agents, attorneys, successors, and assigns (and the
current, former, and future controlling shareholders, directors, trustees,
officers, employees, agents, and attorneys of such subsidiaries, affiliates,
related companies, predecessor companies, and divisions) (referred to
collectively as “Releasees”), from any and all known and unknown claims,
demands, actions, suits, causes of action, obligations, damages and liabilities
of whatever kind or nature and regardless of whether the knowledge thereof would
have materially affected your agreement to release the Company hereunder, that
arise out of or are related to (a) the Company’s failure to make any payments
required under the Employment Agreement (other than those amounts, if any,
payable pursuant to Sections 3.5, 5.1, 5.2 and 5.3 and Article 7 of the
Employment Agreement if required by the terms of such sections), and (b) those
arising under the Age Discrimination in Employment Act (“ADEA”). The Release
will not waive the Executive’s rights to indemnification under the Company’s
certificate of incorporation or by-laws or any written agreement between the
Company and the Executive relating to the Executive’s service on the Board of
the Company.

 

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With respect to the various rights and claims under the ADEA being waived by you
in this Agreement, you specifically acknowledge that you have read and
understand the provisions of paragraphs 12, 13, and 14 below before signing this
Agreement. This general release does not cover rights or claims under the ADEA
arising after you sign this Agreement.

9. You represent and warrant that you have not filed, and agree that you will
not file, or cause to be filed, any complaint, charge, claim or action involving
any claims you have released in the foregoing paragraph. This promise not to sue
does not apply to claims for breach of this Agreement. You agree and acknowledge
that if you break this promise not to sue, then you will be liable for all
consequential damages, including the legal expenses and fees incurred by the
Company or any of the Releasees, in defending such a claim.

10. The Company hereby represents and warrants that concurrently with your
execution and delivery of this Agreement, the Company has paid to you any and
all amounts under the Employment Agreement that are required to be paid to you
by the Company as of the date hereof, excluding, without limitation, any amounts
required to be paid under this Agreement and those amounts, if any, payable
pursuant to Sections 3.5, 5.1, 5.2 and 5.3 or Article 7 of the Employment
Agreement if and to the extent required by the terms of such sections.

11. Excluded from this Agreement are any claims or rights that cannot be waived
by law, including the right to file a charge of discrimination with an
administrative agency. You agree, however, to waive your right to any monetary
recovery in connection with such a charge.

12. You acknowledge that you have hereby been advised in writing to consult with
an attorney before you sign this Agreement. You understand that you have
twenty-one (21) days within which to decide whether to sign this Agreement,
although you may sign this Agreement at any time within the twenty-one (21) day
period. If you do sign it, you also understand that you will have an additional
7 days after you sign to change your mind and revoke the Agreement, in which
case a written notice of revocation must be delivered to Vice President Human
Resources or comparable title, Autobytel Inc., 18872 MacArthur Blvd., Irvine,
California 92612-1400, on or before the seventh (7th) day after your execution
of the Agreement. You understand that the Agreement will not become effective
until after that seven (7) day period has passed.

13. You acknowledge that you are signing this Agreement knowingly and
voluntarily and intend to be bound legally by its terms.

14. You hereby acknowledge that no promise or inducement has been offered to
you, except as expressly stated above and in the Employment Agreement, and you
are relying upon none. This Agreement and the Employment Agreement represent the
entire agreement between you and the Company with respect to the subject matter
hereof, and supersede any other written or oral understandings between the
parties pertaining to the subject matter hereof and may only be amended or
modified with the prior written consent of you and the Company.

15. You certify that you have not experienced a job-related illness or injury
for which you have not already filed a claim.

 

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16. If any provision of this Agreement is held to be invalid, the remainder of
the Agreement, nevertheless, shall remain in full force and effect in all other
circumstances.

17. This Agreement does not constitute an admission that the Company or any
other Releasee has violated any law, rule, regulation, contractual right or any
other duty or obligation.

18. This Agreement is made and entered into in the State of California and shall
in all respects be interpreted, enforced, and governed under the law of that
state, without reference to conflict of law provisions thereof. The language of
all parts in this Agreement shall be construed as a whole, according to fair
meaning, and not strictly for or against any party.

PLEASE READ CAREFULLY. THIS AGREEMENT INCLUDES THE RELEASE OF CERTAIN CLAIMS.

 

Dated:                    , 200    

            Name                                                          

 

Dated:                    , 200    

   

AUTOBYTEL INC.

     

By:

            

[Name of executive]

       

[Title]

 

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SCHEDULE I

INDUCEMENT STOCK OPTION AGREEMENT

THIS AGREEMENT, made as of the 20th day of March, 2006 (the “Grant Date”), by
and between Autobytel Inc. (“Autobytel” or the “Company”) and James E.
Riesenbach (“Optionee”).

RECITALS

WHEREAS, the Board has determined to offer employment to Optionee pursuant to an
employment agreement between the Company and the Optionee, dated as of March 1,
2006 (the “Employment Agreement”).

WHEREAS, as an inducement to accept such employment offer, the Board has
determined to offer Optionee an option (the “Option”) to purchase 1,000,000
shares of Common Stock (the shares subject to this award being referred to below
as the “Shares”) under the terms and conditions set forth herein.

WHEREAS, the exercise price for the Shares subject to this Option shall be equal
to the Fair Market Value (as defined in the Appendix hereto) of the underlying
Shares on the Grant Date.

WHEREAS, all capitalized terms in this Agreement, to the extent not otherwise
defined herein, shall have the meaning assigned to them in the attached
Appendix.

NOW THEREFORE, it is hereby agreed as follows:

1. Grant of Option. Autobytel hereby grants to Optionee, as of the Grant Date,
an Option to purchase up to 1,000,000 Shares at the Exercise Price per Share.
The Shares shall be purchasable from time to time in accordance with the Vesting
Schedule in Paragraph 3.

2. Option Term. The Option shall have a maximum term of ten (10) years measured
from the Grant Date and shall accordingly expire at the close of business on the
tenth anniversary of the Grant Date, unless sooner terminated in accordance with
Paragraph 4 or 5.

3. Exercisability/Vesting. The right to exercise the Option shall vest in the
Optionee, and the Option shall become exercisable in accordance with the Vesting
Schedule set forth herein. The Option shall remain exercisable to the extent
vested until the Expiration Date or the sooner termination of the Option term
under Paragraph 4 or 5. The right to exercise the Option shall vest in the
Optionee as follows:

(i) 333,333 of the Options shall vest on the first anniversary of the
Commencement Date (as defined in the Employment Agreement) provided the Optionee
is actively employed by the Company on such anniversary date;

(ii) 11,111 of the Options shall vest on each monthly anniversary of the
Commencement Date over the period beginning on the thirteenth (13th) monthly
anniversary of the

 

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Commencement Date and ending on the thirty-fifth (35th) monthly anniversary of
the Commencement Date and 11,114 Options shall vest on the day immediately
preceding the thirty-sixth (36th) monthly anniversary of the Commencement Date;
provided the Optionee is actively employed by the Company on the respective
vesting dates; and

(iii) on the date the Company files with the Securities and Exchange Commission
under the Securities and Exchange Act of 1934, as amended, its Annual Report on
Form 10-K (each a “Form 10-K”) for each of the fiscal years ending on
December 31, 2007 and December 31, 2008, 200,000 of the Options shall vest, but
only if (I) the Optionee is actively employed by the Company on the respective
vesting dates, and (II) the Company and the Optionee have satisfied reasonable
performance criteria established as described below in this clause (iii).
Notwithstanding the foregoing, if any such filing of a Form 10-K by the Company
is delayed beyond the expiration of the Term (as defined in the Employment
Agreement), the Options shall be subject to vesting (whether or not the
Executive is still employed by the Company) if and when such Form 10-K is filed
provided that the performance criteria established by the Board or such
committee in respect of such respective fiscal year are met. The performance
criteria shall include, among other factors, revenue and EBITDA targets for the
Company and shall be set by the Board or a committee thereof in its sole
discretion within 90 days of the Board adopting the operating plan of the
Company for such respective year, subject to consulting with the Executive on
the criteria.

Vesting in the Shares may be accelerated pursuant to the provisions of Paragraph
4 or 5 below. Unless otherwise specifically provided herein, no Shares shall
vest following the Optionee’s cessation of Service.

4. Cessation of Service.

(a) Termination due to Death or Disability. As of the date of the Optionee’s
termination due to death or Disability (as defined below), any unexercised
portion of any Option shall be exercisable (to the extent previously vested)
from the date of such termination of the Optionee’s Service until two (2) years
following such termination date, but in no event later than ten (10) years
following the Grant Date. As to unvested Options at the date of the Optionee’s
termination due to death or Disability, all unvested performance-based Options
shall terminate and all time-based Options that have not yet vested shall vest
and shall be exercisable from the date of such termination of the Optionee’s
Service until ninety (90) days following such termination date, but in no event
later than ten (10) years following the Grant Date. For purposes hereof,
“Disability” shall have the same meaning and be determined in the same manner as
set forth in the Employment Agreement.

(b) Termination for Cause. As of the date of the Optionee’s termination of
Service for Cause (as defined below), any unvested or unexercised portion of any
Option shall terminate immediately and shall be of no further force or effect.
For purposes hereof, “Cause” shall have the same meaning and be determined in
the same manner as set forth in the Employment Agreement.

 

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(c) Termination Without Cause or for Good Reason. As of the date of the
Optionee’s termination of Service by Autobytel without Cause or by the Optionee
for Good Reason (as defined below), any unexercised portion of any Option shall
(to the extent previously vested) be exercisable from such termination of the
Optionee’s Service until the date that is two (2) years following the
termination date, but in no event later than ten (10) years following the Grant
Date. As to unvested Options at the date of the Optionee’s termination of
Service by Autobytel without Cause or by Optionee for Good Reason, all unvested
performance-based Options shall terminate and all time-based Options that have
not yet vested shall vest and shall be exercisable from the date of such
termination of the Optionee’s Service until ninety (90) days following such
termination date, but in no such event later than ten (10) years following the
Grant Date. The term “without Cause” shall mean the termination of the
Optionee’s Service for any reason other than those expressly set forth in the
definition “for Cause” above, or no reason at all, or for Good Reason. For
purposes hereof, “Good Reason” shall have the same meaning and be determined in
the same manner as set forth in the Employment Agreement.

(d) Termination Without Good Reason. As of the date of any voluntary termination
of Service with the Company by the Optionee other than due to death or
Disability, and other than for Good Reason, any unvested portion of any Option
shall terminate immediately and shall be of no further force or effect. Any
previously vested but unexercised portion of any Option shall remain exercisable
from the date of such termination of employment until the second anniversary of
the termination date, but in no event later than ten (10) years following the
Grant Date.

(e) Termination upon Expiration of Employment Agreement. As of the date of any
termination of Optionee’s Service with the Company at the time of, or subsequent
to, the expiration of the Employment Agreement by lapse of time and for no other
reason, then any previously vested but unexercised portion of any Option shall
remain exercisable from the date of such termination of employment until the
second anniversary of such termination date, but in no event later than ten
(10) years following the Grant Date.

5. Change in Control.

In the event of a Change of Control (as defined below) while the Optionee is
employed by the Company, any unvested installment of any Option shall
immediately vest and become exercisable from the date of such Change of Control
until the second anniversary of the Change of Control, but in no event later
than ten (10) years following the Grant Date provided, however, that
notwithstanding the foregoing, any such stock options shall remain exercisable
beyond such dates so long as Executive is an employee of the Company or any
successor thereto or affiliate thereof, but in no event later than ten
(10) years following the Grant Date. For purposes hereof, “Change of Control”
shall have the same meaning and be determined in the same manner as set forth in
the Optionee’s employment agreement with the Company.

6. Adjustment in Shares. Should any change be made to the Common Stock by reason
of any stock split, stock dividend, recapitalization, combination of shares,
exchange of shares or other change affecting the outstanding Common Stock as a
class without Autobytel’s receipt of consideration, the Company shall make
appropriate equitable adjustments to (i) the number

 

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and/or class of securities subject to the Option and (ii) the Exercise Price in
order to reflect such change and thereby preclude a dilution or enlargement of
benefits hereunder; provided, however, that the aggregate Exercise Price shall
remain the same.

7. Stockholder Rights. The holder of the Option shall not have any stockholder
rights with respect to the Shares until such person shall have exercised the
Option, paid the Exercise Price and become a holder of record of the purchased
Shares.

8. Manner of Exercising Option.

(a) In order to exercise the Option for all or any part of the Shares for which
the Option is at the time exercisable, Optionee or, in the case of exercise
after Optionee’s death, Optionee’s executor, administrator, heir or legatee, as
the case may be, must take the following actions:

(i) The Secretary of Autobytel shall be provided with written notice of the
Option exercise (the “Exercise Notice”) in substantially the form of Exhibit I
attached hereto, in which there is specified the number of Shares to be
purchased under the exercised Option.

(ii) The Exercise Price for the purchased Shares shall be paid in one or more of
the following alternative forms:

 

  •   cash or check made payable to Autobytel’s order; or

 

  •   Shares of Common Stock held by Optionee (or any other person or persons
exercising the Option) for the requisite period necessary to avoid a charge to
Autobytel’s earnings for financial reporting purposes and valued at Fair Market
Value on the Exercise Date; or

 

  •   if established by Autobytel and permitted under applicable law (including
the financial accounting rules associated with avoiding additional financial
expense through the method of exercise), through a “same day sale” commitment
from Optionee and a broker-dealer selected by Autobytel whereby the Optionee
irrevocably elects to exercise the Option and to sell a portion of the Shares so
purchased sufficient to pay for the total Exercise Price for the Shares being
exercised and whereby the broker-dealer irrevocably commits upon receipt of such
Shares to forward the total Exercise Price for the Shares being exercised
directly to Autobytel plus the applicable Federal, state and local income taxes
required to be withheld by Autobytel by reason of such exercise.

(iii) Appropriate documentation evidencing the right to exercise the Option
shall be furnished to Autobytel if the person or persons exercising the Option
is other than Optionee.

(iv) Appropriate arrangement must be made with Autobytel for the satisfaction of
all Federal, state and local income tax withholding requirements applicable to
the Option exercise.

 

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(b) Except to the extent the sale and remittance procedure specified above is
utilized in connection with the exercise of the Option, payment of the Exercise
Price for the purchased Shares must accompany the Exercise Notice delivered to
Autobytel in connection with the Option exercise.

(c) As soon as practicable after the Exercise Date, Autobytel shall issue to or
on behalf of Optionee (or any other permitted person or persons exercising the
Option) a certificate or certificates representing the purchased Shares. The
right to receive Shares under this Agreement may not be assigned, transferred,
pledged or otherwise disposed of in any way by the Optionee (other than by will
or the laws of descent and distribution).

(d) In no event may the Option be exercised for fractional Shares.

9. No Impairment of Rights. This Agreement shall not in any way affect the right
of Autobytel to adjust, reclassify, reorganize or otherwise make changes in its
capital or business structure or to merge, consolidate, dissolve, liquidate or
sell or transfer all or any part of its business or assets.

10. Compliance with Laws and Regulations.

(a) The exercise of the Option and the issuance of the Shares upon such exercise
shall be subject to compliance by Autobytel and Optionee with all applicable
requirements of law relating thereto and with all applicable regulations of any
stock exchange (or the Nasdaq National Market, if applicable) on which the
Common Stock may be listed for trading at the time of such exercise and
issuance.

(b) The inability of Autobytel to obtain approval from any regulatory body
having authority deemed by Autobytel to be necessary to the lawful issuance and
sale of any Common Stock pursuant to the Option shall relieve Autobytel of any
liability with respect to the non-issuance or sale of the Common Stock as to
which such approval shall not have been obtained. However, Autobytel shall use
its best efforts to obtain all such applicable approvals.

11. Successors and Assigns. Except to the extent otherwise provided in Paragraph
4(a) or 5, the provisions of this Agreement shall inure to the benefit of, and
be binding upon, Autobytel and its successors and assigns and Optionee,
Optionee’s assigns and the legal representatives, heirs and legatees of
Optionee’s estate.

12. Governing Law. The interpretation, performance, and enforcement of this
Agreement shall be governed by the laws of the State of California without
resort to its conflict-of-laws rules.

13. Non-Statutory Stock Options. The Option granted hereunder is not intended to
be an incentive stock option within the meaning of Section 422 of the Code.

14. No Right to Continued Service. Nothing in this Agreement shall confer upon
Optionee any right to continue in the Service of Autobytel or shall interfere
with or restrict in any way the

 

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rights of Autobytel which are hereby expressly reserved, to discharge Optionee
at any time for any reason whatsoever, with or without Cause.

15. Notices. Any notice required to be given or delivered to Autobytel under the
terms of this Agreement shall be in writing and addressed to Autobytel at its
principal corporate offices. Any notice required to be given or delivered to
Optionee shall be in writing and addressed to Optionee at the most recent
address reflected in Autobytel’s employment records. All notices shall be deemed
effective upon personal delivery or upon deposit in the U.S. mail, postage
prepaid and properly addressed to the party to be notified.

 

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16. Administration of Option. The Board shall have full discretion to interpret
all provisions of this Option, and all decisions of the Board regarding the
Option shall be binding on all parties.

IN WITNESS WHEREOF, the parties have executed this Agreement as of the day and
year first above written.

 

AUTOBYTEL INC. By:       

Name: Michael Fuchs

 

Title: Chairman

 

OPTIONEE          

James E. Riesenbach

 

Optionee

 

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EXHIBIT I

NOTICE OF EXERCISE

I hereby notify Autobytel Inc. (“Autobytel”) that I elect to purchase
                     shares of Autobytel’s Common Stock (the “Purchased Shares”)
at the Option exercise price of $             per share (the “Exercise Price”)
pursuant to that certain Option (the “Option”) granted to me pursuant to
Autobytel’s inducement Option grant.

Concurrently with the delivery of this Exercise Notice to the Secretary of
Autobytel, I shall hereby pay to Autobytel the Exercise Price for the Purchased
Shares in accordance with the provisions of my agreement with Autobytel
evidencing the Option and shall deliver whatever additional documents may be
required by such agreement as a condition for exercise. Alternatively, I may
utilize the special broker/dealer sale and remittance procedure specified in my
agreement to effect payment of the Exercise Price for any Purchased Shares in
which I am vested at the time of exercise to the extent established by Autobytel
and permitted by the terms of the Option grant agreement and applicable law
(including the financial accounting rules associated with avoiding additional
financial expense through the method of exercise).

                    , 200    

Date

 

         Optionee   Address:      

Print name in exact manner

it is to appear on the

stock certificate:

         

Address to which certificate

is to be sent, if different

from address above:

          Social Security Number:     

 

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APPENDIX

The following definitions shall be in effect under the Agreement:

A. Agreement shall mean this Inducement Stock Option Agreement.

B. Board shall mean Autobytel’s Board of Directors.

C. Code shall mean the Internal Revenue Code of 1986, as amended.

D. Common Stock shall mean Autobytel’s common stock, par value $0.001 per share.

E. Exercise Date shall mean the date on which the Option shall have been
exercised in accordance with Paragraph 8 of the Agreement.

F. Exercise Price shall mean $             per Share.

G. Expiration Date shall mean the date on which the Option term expires as
specified in Paragraph 2.

H. Fair Market Value per share of Common Stock on any relevant date shall be
determined in accordance with the following provisions:

(i) If the Common Stock is at the time traded on the Nasdaq National Market,
then the Fair Market Value shall be the closing selling price per share of
Common Stock on the date in question, as the price is reported by the National
Association of Securities Dealers on the Nasdaq National Market or any successor
system. If there is no closing selling price for the Common Stock on the date in
question, then the Fair Market Value shall be the closing selling price on the
last preceding date for which such quotation exists.

(ii) If the Common Stock is at the time listed on any Stock Exchange, then the
Fair Market Value shall be the closing selling price per share of Common Stock
on the date in question on the Stock Exchange determined by the Board to be the
primary market for the Common Stock, as such price is officially quoted in the
composite tape of transactions on such exchange. If there is no closing selling
price for the Common Stock on the date in question, then the Fair Market Value
shall be the closing selling price on the last preceding date for which such
quotation exists.

(iii) If the Common Stock is not at the time traded on any Stock Exchange and is
not reported on the Nasdaq National Market or any successor system, then the
Fair Market Value shall be the average between the highest bid and lowest asked
prices for the Common Stock on the relevant date by an established quotation
service for over-the-counter securities.

(iv) If the Common Stock is not at the time traded on any Stock Exchange, is not
reported on the Nasdaq National Market or a successor system, and is not
otherwise publicly traded,

 

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then the Fair Market Value shall be established by the Board acting in good
faith and taking into consideration all factors which it deems appropriate,
including, without limitation, recent sale or offer prices for the Common Stock
in private arms-length transactions.

I. Grant Date shall mean the date designated in the preamble to the Agreement
granting the Option.

J. Optionee shall mean the person to whom the Option is granted as specified in
the Agreement.

K. Service shall mean Optionee’s service with Autobytel, whether as an employee,
director or consultant, which has not been interrupted or terminated. Optionee’s
Service shall not be deemed to have terminated merely because of a change in the
capacity in which Optionee renders service to Autobytel.

M. Shares shall mean the number of shares of Common Stock subject to the Option.

N. Stock Exchange shall mean the American Stock Exchange or the New York Stock
Exchange.

O. Vesting Schedule shall mean the vesting schedule specified in Paragraph 3 of
the Agreement, pursuant to which Optionee will vest in the Shares in one or more
installments over his or her period of Service, subject to acceleration in
accordance with the provisions of the Agreement.

 

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