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2013 Executive Cash
Incentive Bonus Plan
Exhibit 10.72

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Bonus
Plan
Structure
–
Table
of
Contents
Metrics
Annual Weighting of metrics
Target Payouts by quarter
Target setting
Target leverage and ranges
Miscellaneous
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Metrics
QRG
Defined as quarterly revenue growth.
BU QRG
Defined as business unit quarterly revenue growth.
Adjusted EBITDA Margin
Adjusted EBITDA is calculated by taking GAAP net income, adding
depreciation and amortization, stock-based compensation, adjusting for
taxes and contingent consideration adjustment (if any), then subtracting
interest and other income, net. Adjusted EBITDA margin is equal to
adjusted EBITDA divided by revenue.
Individual Performance Objectives (MBOs)
MBOs will be focused on identifiable and measurable objectives related
to specific areas of responsibility (measured semi-annually).
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Executive
Officers
(except Business Unit
VPs)
EventSpot VP and
SinglePlatform VP
SaveLocal VP
QRG
50%
25%
40%
BU QRG
--
25%
--
Adjusted EBITDA
Margin
15%
15%
15%
MBOs
35%
35%
45%
100%
100%
100%
Annual Weighting of Metrics
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Target Payouts by Quarter
(Executive Officers, except EventSpot VP, SaveLocal VP and SinglePlatform VP)
Q1
Q2
Q3
Q4
Total
QRG
12.5%
12.5%
12.5%
12.5%
50%
Adjusted
EBITDA
Margin
3.75%
3.75%
3.75%
3.75%
15%
MBOs
--
17.5%
--
17.5%
35%
16.25%
33.75%
16.25%
33.75%
100%
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2013 Constant Contact Inc.
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Target Payouts by Quarter
(EventSpot VP and SinglePlatform VP)
Q1
Q2
Q3
Q4
Total
QRG
6.25%
6.25%
6.25%
6.25%
25%
BU QRG
6.25%
6.25%
6.25%
6.25%
25%
Adjusted
EBITDA
Margin
3.75%
3.75%
3.75%
3.75%
15%
MBOs
--
17.5%
--
17.5%
35%
16.25%
33.75%
16.25%
33.75%
100%
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Target Payouts by Quarter
(SaveLocal VP)
Q1
Q2
Q3
Q4
Total
QRG
10%
10%
10%
10%
40%
Adjusted
EBITDA
Margin
3.75%
3.75%
3.75%
3.75%
15%
MBOs
--
22.5%
--
22.5%
45%
13.75%
36.25%
13.75%
36.25%
100%
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2013 Constant Contact Inc.
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Target Setting
QRG
Set by Compensation Committee at beginning of year and mid-year based on
budget approved by the Board of Directors.
BU QRG
Set by Compensation Committee at beginning of year and mid-year based on
budget approved by the Board of Directors.
Adjusted EBITDA Margin
Set by Compensation Committee at beginning of year and mid-year based on
budget approved by the Board of Directors.
Individual MBOs
Set by Compensation Committee at beginning of year for CEO.
Set by CEO at beginning of year for each Vice President and reviewed by
Compensation Committee.
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2013 Constant Contact Inc.
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Target Leverage and Ranges
QRG
Minimum
target
QRG
threshold
-
80%;
payout
at
50%
of
target.
Maximum
target
QRG
threshold
-
140%;
payout
at
300%
of
target
See chart on next page.
Adjusted EBITDA Margin
Minimum
target
Adjusted
EBITDA
Margin
threshold
–
(target
less
one
percentage point); payout at 95% of target.
Maximum
target
Adjusted
EBITDA
Margin
threshold
–
(target
plus
one
percentage point); payout at 105% of target.
See chart on next page.
MBOs
Minimum threshold established for each executive officer.
Maximum payment established for each executive officer (capped at 200%).
Payout equal to weighted % attainment of objective.
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Achievement
<80%
80%
85%
90%
95%
100%
105%
110%
115%
120%
125%
130%
135%
140%+
Payout
Percentage
1
0%
50%
63%
75%
88%
100%
125%
150%
175%
200%
225%
250%
275%
300%
Achievement
< Target EBITDA –
1% Point
Target
EBITDA
-
1%
Point
Target EBITDA %
Target EBITDA  + 1% Point
> Target EBITDA  + 1% Point
(and above)
Payout
Percentage
1
0%
95%
100%
105%
105%
QRG and BU QRG Leverage Model
Adjusted EBITDA Margin Model
1
Linear interpolation between data points
1
Linear interpolation between data points
Target Leverage and Ranges
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2013 Constant Contact Inc.
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Miscellaneous
All payments under the 2013 Executive Cash
Incentive Bonus Plan are subject to the Clawback
Policy adopted by the Compensation Committee
on December 6, 2013.
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2013 Constant Contact Inc.
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