Exhibit 10.15

 

ASSET SHARE PURCHASE & BUSINESS AGREEMENT

 

This Asset Purchase & Business Agreement (the “Agreement”) is entered into as of
November 28, 2016, between Cabello Real Ltd, (hereinafter referred to as
“Cabello”) a UAE Corporation, and EZJR, INC., a Nevada corporation, (hereinafter
referred to as “EZJR”), located at 8250 W. Charleston Blvd., Suite 110, Las
Vegas, NV 89117, collectively known as the “Parties.”

 

WHEREAS, Cabello currently owns Assets and Interests associated with the brand
Her Imports, as described in Exhibit “A” hereto; and

 

WHEREAS, Cabello desires to sell to EZJR, and EZJR desires to buy these Assets
and Interests, for exclusive use in United States, and

 

WHEREAS, EZJR desires to exchange Common and Preferred shares of EZJR to Cabello
for the United States rights to acquire the Assets and Interests in Her Imports;

 

WHEREAS, EZJR intends to cancel the Selling and Marketing Agreement, currently
in place with Her Imports, LLC and Her Holdings, Inc.;

 

WHEREAS, the Parties enter into this Agreement to protect their respective
rights and interests; and

 

NOW THEREFORE, in consideration of the mutual agreements, representations and
warranties in this Agreement, the parties agree as follows:

 

1. Assets and Interests Purchased. Subject to all other terms and conditions set
forth herein, on the Closing Date, Cabello shall sell, convey, transfer and
assign to EZJR, for exclusive use in the United States and EZJR shall purchase
from Cabello the Trademark and those certain Assets and Interests, not owned by
EZJR related to U. S. operations, which may consist of all of Cabello’s rights,
title and interest in the assets described on Exhibit “A” attached hereto which
includes but limited to: the all Photos, videos, website designs, eCommerce
accounts not currently owned by EZJR, advertising copy, all other digital
content, Instagram accounts, Facebook accounts, Customer lists, store fixed
assets, store leases, Her Imports trademark, customer lists including email and
cell phone #’s, accounts related to security of stores including Nest Cam
accounts, employee records, contact information for vendors, celebrity endorsers
service provider, contact information for all stylists and other affiliates. The
purchase of the Assets and Interests does not preclude Cabello from using these
Assets and Interests outside United States to pursue personal business
opportunities and generate separate personal revenues associated with the sale
and marketing of Her Imports.

 

2. Cancellation of Marketing and Selling Agreement. Subject to all other terms
and conditions set forth herein, on the Closing Date, Cabello agrees to cancel
its Marketing and Selling Agreement associated with Her Imports, LLC and Her
Holding, Inc.

 

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3. Purchase Price. The purchase price for the cancellation of the Royalty
Agreement and purchase of Assets and Interests shall be: 15,000,000 unregistered
restricted common shares and 10,000,000 shares of EZJR’s unregistered restricted
Callable Preferred Stock which shall be issuable upon the closing. The Callable
and Preferred shares protect the Assets and Interests of Cabello.

 

a) Rank Superior. The Callable Preferred Stock shall rank superior with all of
the Corporation’s Preferred Stock and Common Stock, par value $0.001 per share,
now or hereafter issued, as to distributions of assets upon liquidation,
dissolution or winding up of the Corporation, whether voluntary or involuntary,
including the payment of dividends. The Callable Preferred Stock shall have a
first priority lien on all assets of the Corporation.

 

b) Dividends. The Callable Preferred Stock pays an equivalent 7.2 percent
interest rate tied to a $10,000,000 value. A Sixty Thousand ($60,000) Dollar
dividend, equivalent to 0.006 percent per share is payable to the holder on a
monthly basis. The first dividend will be payable January 1, 2017.

 

c) Callable. The Corporation can buy back any amount of the issued shares at any
time without notice, at One ($1.00) Dollars per share, with the approval of the
Board of Directors. The shares are callable by the Corporation, in whole or
part, unless the Corporation is in default with its interest payment. If shares
are called back by the Corporation, the dividend payment is adjusted
proportionally, based on the number of shares owned by the holder.

 

d) Right of First Refusal. The Corporation has a right of first refusal to
purchase the Callable Preferred Stock, should the shareholder decide to sell all
or part of their Callable Preferred Stock.

 

e) Liquidation Priority. In the event of any voluntary or involuntary
liquidation, dissolution, or winding-up of the Corporation, the holder of the
Callable Preferred Shares shall have a first priority on liquidation superior to
that of the other Preferred Stock and Common Stock. The Callable Preferred
Shareholders will be entitled to preferential amounts paid into the Corporation
and be paid in full, for funds paid for the Callable Preferred Shares, if
sufficient funds exist. A liquidation, dissolution, or winding-up of the
Corporation, as such terms are used in this Section shall not be deemed to be
occasioned by or to include any merger of the Corporation with or into one or
more corporations or other entities, any acquisition or exchange of the
outstanding shares of one or more classes or series of the Corporation, or any
sale, lease, exchange, or other disposition of all or a part of the assets of
the Corporation.

 

f) Voting Rights. The Callable Preferred Shares shall have no voting rights.

 

g) Default. If the Corporation defaults on the monthly dividend payment, the
Corporation has three months to cure and/or negotiate new terms. Upon failure to
cure the default, all assets return to the holder. Cabello has the right reclaim
their Assets and Interests. The Callable Preferred Shares are returned to the
Corporation. During any default period, the Parties are still responsible to
maintain the website, all Intellectual Property, any advancements, marketing
strategies, on-line processes, key words, etc. It is understood that all Parties
working in the best interest of the Company.

 

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4. Anti-dilution Provision.

 

The Stock to be issued to Cabello will have customary adjustments in connection
with forward or reverse share splits and share dividends. Additionally, the
Cabello Stock issuance will protected with anti-dilution rights with respect to
any subsequent issuance of Common Stock or Common Stock equivalents. The Parties
agree to the following exceptions: 1) EZJR issue additional shares to raise
money to buy back the Callable Preferred Shares at any time; 2) EZJR can raise
up to $5,000,000 to capitalize the company without approval; 3) it is understood
that a separate agreement is currently being negotiated to issue 9,000,000
shares for a MIP agreement; and 4) if Cabello and the EZJR Board of Directors
mutually agree to issue addition shares.

 

5. Cabello’s Representations and Warranties. Cabello represents and warrants to
EZJR as follows:

 

a) Cabello is a UAE Corporation that has all requisite power and authority, as
owner of the Assets and Interests to enter into this Agreement and perform its
obligations hereunder.

 

b) The execution, delivery, and performance of this Agreement has been duly
authorized and approved, and this Agreement constitutes a valid and binding
Agreement of Cabello in accordance with its terms.

 

c). Cabello has not employed any broker or finder in connection with the
transaction contemplated by this Agreement and has taken no action that would
give rise to a valid claim against any party for a brokerage commission,
finder’s fee, or other like payment.

 

d) Cabello holds good and marketable title to the Assets and Interests,
described in Exhibit “A”, free and clear of all restrictions, liens and
encumbrances.

 

e) Cabello has not employed any broker or finder in connection with the
transactions contemplated by this Agreement, or taken action that would give
rise to a valid claim against any party for a brokerage commission, finder’s
fee, or other like payment.

 

f) The execution and delivery of this Agreement by Cabello and the consummation
of the contemplated transactions, will not result in the creation or imposition
of any valid lien, charge, or encumbrance on any of the Assets, and will not
require the authorization, consent, or approval of any third party, including
any governmental subdivision or regulatory agency.

 

g) Cabello has no knowledge of any claim, litigation, proceeding, or
investigation pending or threatened against Cabello or its Assets that might
result in any material adverse change in the business or condition of the Assets
being conveyed under this Agreement.

 

h) None of the representations or warranties of Cabello contain or will contain
any untrue statement of a material fact or omit or will omit or misstate a
material fact necessary in order to make statements in this Agreement not
misleading. Cabello knows of no fact that has resulted, or will result in a
material change in the business, operations, or assets of Cabello.

 

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6. Representations of EZJR. EZJR represents and warrants as follows:

 

a) EZJR is a corporation duly organized, validly existing, and in good standing
under the laws of the State of Nevada. EZJR has all requisite corporate power
and authority to enter into this Agreement and perform its obligations
hereunder.

 

b) The execution, delivery, and performance of this Agreement has been duly
authorized and approved by the Board of Directors of EZJR, and his Agreement
constitutes a valid and binding Agreement of EZJR in accordance with its terms.

 

c) EZJR has not employed any broker or finder in connection with the transaction
contemplated by this Agreement and has taken no action that would give rise to a
valid claim against any party for a brokerage commission, finder’s fee, or other
like payment.

 

d) None of the representations or warranties of EZJR contain or will contain any
untrue statement of a material fact or omit or will omit or misstate a material
fact necessary in order to make the statements contained herein not misleading.

 

6. Covenants of Cabello.. Cabello agrees that between the date of this Agreement
and the Closing Date, Cabello will:

 

a) Continue to operate its business in the usual and ordinary course and in
substantial conformity with all applicable laws, ordinances, regulations, rules,
or orders, and will use its best efforts to preserve the continued operation of
its business with its customers, suppliers, and others having business relations
with Cabello.

 

b) Not assign, sell, lease, or otherwise transfer or dispose of the Assets or
Interests, whether now owned or hereafter acquired, except in the normal and
ordinary course of business and in connection with its normal operation.

 

c) Maintain all of the Assets and Interest their present condition, reasonable
wear and tear and ordinary usage excepted.

 

d) Cabello will use its best efforts to effectuate the transactions contemplated
by this Agreement and to fulfill all the conditions of the obligations of
Cabello under this Agreement, and will do all acts and things as may be required
to carry out their respective obligations under this Agreement and to consummate
and complete this Agreement.

 

7. Covenants of EZJR.

 

a) EZJR will use its best efforts to effectuate the transactions contemplated by
this Agreement and to fulfill all the conditions of EZJR’s obligations under
this Agreement, and shall do all acts and things as may be required to carry out
EZJR’s obligations and to consummate this Agreement.

 

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8. Conditions Precedent to EZJR’s Obligations. The obligation of EZJR to
purchase the Assets is subject to the fulfillment, prior to or at the Closing
Date, of each of the following conditions, any one or portion of which may be
waived in writing by EZJR:

 

a) All representations and warranties made in this Agreement by EZJR shall be
true, in all material respects, as of the Closing Date as fully as though such
representations and warranties had been made on and as of the Closing Date, and,
as of the Closing Date, EZJR shall not have violated or shall have failed to
perform in any material way, in accordance with any covenant contained in this
Agreement.

 

b) At the Closing Date no suit, action, or other proceeding shall have been
threatened or instituted to restrain, enjoin, or otherwise prevent the
consummation of this Agreement or the contemplated transactions.

 

9. Conditions Precedent to Obligations of Cabello. The obligations of Cabello to
Close this Agreement are subject to the fulfillment, prior to or at the Closing
Date, of each of the following conditions, any one or a portion of which may be
waived in writing by Cabello:

 

a) All representations and warranties made in this Agreement by Cabello shall be
true as of the Closing Date as fully as though such representations and
warranties had been made on and as of the Closing Date, and Cabello shall not
have violated or shall not have failed to perform in accordance with any
covenant contained in this Agreement.

 

b) There shall have been no material adverse change in the manner of operation
of the Cabello’s business prior to the Closing Date.

 

c) At the Closing Date no suit, action, or other proceeding shall have been
threatened or instituted to restrain, enjoin, or otherwise prevent the
consummation of this Agreement or the contemplated transactions.

 

10. Intellectual Property Obligations of EZJR

 

The EZJR shall be responsible for the prosecution and maintenance of the
Intellectual Property as well as the filing, prosecution and maintenance of all
trademark registrations and registration applications in United States; and all
associated fees, costs and other expenses, including the costs of any
interference, opposition, reexamination or reissue applications or counterparts
or proceedings, with the cooperation of Cabello.

 

EZJR shall:

 

a) keep Cabello fully informed of all activity concerning the prosecution and
maintenance of the Intellectual Property and the filing, prosecution and
maintenance of all trademark registration and registration applications in
United States;

 

b) consult with Cabello on material aspects of matters relating to such
activities;

 

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c) promptly provide Cabello with copies of all correspondence to and from the
U.S. Patent and Trademark Office concerning the Intellectual Property or the
trademarks;

 

d) provide Cabello with advance copies of all correspondence or other materials
to be submitted to the U.S. Patent and Trademark Office concerning the
Intellectual Property Rights or the Licensed Marks; and

 

e) provide Cabello with reasonable advance notice of and an opportunity to
participate in all hearings and other proceedings before the U.S. Patent and
Trademark Office concerning the Intellectual Property Rights and the Licensed
Marks.

 

11. Intellectual Property Obligations of Cabello

 

Cabello shall assist EZJR in prosecuting and maintaining the Intellectual
Property Rights and in filing, prosecuting and maintaining all trademark
registrations and registration applications for the Licensed Marks as reasonably
requested by EZJR.

 

12. Additional Intellectual Property Rights of the Parties

 

If EZJR fails to prosecute or maintain any of the Intellectual Property Rights
in United States, or to file, prosecute or maintain any registration or
registration application for a Licensed Mark in United States, Cabello shall
have the right, but not the obligation, to prosecute or maintain such
Intellectual Property Rights, or to file, prosecute or maintain such
registration or registration application, in each case on behalf of and in the
Cabello of EZJR. In such event, EZJR shall execute and deliver to Cabello all
such instruments and other documents and shall take such other actions as may be
necessary or reasonably requested by Cabello in connection therewith. All costs
and expenses (including, without limitation, reasonable attorneys’ fees)
incurred by Cabello in connection with exercising its rights under this Section
shall be creditable in full in favor of Cabello.

 

13. Conditions Subsequent to EZJR’s Obligations. EZJR remains responsible to
Cabello on an on-going basis to:

 

a) Maintain the Intellectual Property, Assets and Interests as proprietary
information.

 

b) To designate key employees to manage the Intellectual Property, Assets and
Interests being acquired.

 

c) To hold these designated employees to a high standard or confidentiality.

 

d) To establish an agreement with these designed employees not to transfer any
information they receive to any outside source or unauthorized third parties.

 

e) Maintain the website(s), which includes all Intellectual Property and any
advancements/enhancements to the Intellectual Property, continue to create
marketing strategies, on-line presence, key words.

 

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14. Conditions Subsequent to Cabello’s Obligations. Cabello remains responsible
to EZJR on an on-going basis to:

 

a) Make improvements/enhancements to the Assets and Interests.

 

b) Develop new marketing techniques, new websites, and new strategies.

 

c) Train any and all designated employees of the Company to operate the Assets
and Interests and Intellectual Property effectively.

 

d) Work in the best interest of EZJR and cooperate with management.

 

e) To maintain that there are no material adverse changes in the manner of
operation of the Cabello’s business operations or changes to the Assets and
Interests.

 

15. Infringements

 

Each party shall promptly give written notice to the other parties of any
infringement or unauthorized use, or suspected infringement or unauthorized use,
of any of the Intellectual Properties supra, by a third party (each, an
“Infringement”).

 

a) Actions by EZJR. EZJR shall have the right, but not the obligation, to secure
cessation of each Infringement by instituting suit against the Person engaged in
the Infringement (the “Infringer”) in EZJR’s own Cabello (or, if required by
law, in its, Cabello’s), and/or by entering into a settlement agreement with the
Infringer. Recoveries obtained by EZJR in any such action shall be retained
solely by EZJR; provided, however, that amounts recovered by EZJR as
compensation for lost profits shall be treated as Gross Revenues. Each such
action shall be at EZJR’s own expense; of its out-of-pocket expenses, including
reasonable attorneys’ fees, incurred in prosecuting and/or settling any suit
against an Infringer.

 

b) United States. EZJR is not responsible or liable for defending any
infringement actions outside of United States. This is the responsibility of
Cabello.

 

c) Actions by Cabello. If, within six months of learning of an Infringement,
EZJR has not (i) entered into any settlement with the Infringer; (ii) otherwise
caused the Infringer to cease the Infringement, (iii) instituted a suit against
the Infringer to bring an end to the Infringement, then Cabello shall have the
right, but not the obligation, to take responsibility for ending the
Infringement. In such event, Cabello shall not impose any obligations or
restrictions on EZJR, or grant any rights to the Intellectual Property that are
inconsistent with EZJR’s rights hereunder, without EZJR’s prior written consent.

 

16. Indemnification and Survival. All representations and warranties made in
this Agreement shall survive the Closing of this Agreement, except that any
party to whom a representation or warranty has been made in this Agreement shall
be deemed to have waived any misrepresentation or breach of representation or
warranty of which such party had knowledge prior to Closing. Any party learning
of a misrepresentation or breach of representation or warranty under this
Agreement shall immediately give written notice thereof to all other parties to
this Agreement. Cabello hereby agrees to indemnify and hold EZJR, it successors,
and assigns harmless from and against any and all damage or deficiency resulting
from any material misrepresentation, breach of warranty or covenant, or
nonfulfillment of any agreement on the part of Cabello under this Agreement.
EZJR hereby agrees to indemnify and hold Cabello, it successors, and assigns
harmless from and against any and all damage or deficiency resulting from any
material misrepresentation, breach of warranty or covenant, or nonfulfillment of
any agreement on the part of EZJR under this Agreement.

 

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17. Closing. This Agreement shall be closed on or before December 1, 2016, or at
such other time at such place that the parties may agree to in writing. If
Closing has not occurred on or prior to that time, then any party may elect to
terminate this Agreement. If, however, the Closing has not occurred because of a
breach of contract by one or more parties, the breaching party or parties shall
remain liable for breach of contract.

 

a) At the Closing and coincidentally with the performance by EZJR of its
obligations described herein, Cabello shall deliver to EZJR the following:

 

i. A Bill of Sale for the Assets and all documents necessary to transfer any
titles to any asset purchased.

 

ii. All other documents called for in this Agreement and such other documents
that EZJR and its counsel may reasonably require.

 

b) At the Closing and coincidentally with the performance by Cabello of its
obligations described herein, EZJR shall deliver to Cabello the following:

 

i. 15,000,000 Common Shares and 10,000,000 Callable Preferred Shares or a copy
of instructions to EZJR’s transfer agent instructing it to issue the
aforementioned Shares.

 

ii. All other documents called for in this Agreement and such other documents
that Cabello and its counsel may reasonably require.

 

18. Governing Law. This Agreement and any matters arising out of or related to
this Agreement will be governed by the laws of the State of Nevada. If any
action is brought among the parties with respect to this Agreement or otherwise,
by way of a claim or counterclaim, the parties agree that in any such action,
and on all issues, the parties irrevocably waive their right to a trial by jury.
Exclusive jurisdiction and venue for any such action shall be in Nevada.

 

19. Entire Agreement. This Agreement contains the entire agreement among the
parties, and supersedes all prior agreements, representations and understandings
of the parties, relating to the subject matter of this Agreement.

 

20. Further Actions. Each party agrees that after the delivery of this Agreement
it or he will execute and deliver such further documents and do such further
acts and things as another party may reasonably request in order to carry out
the terms of this Agreement.

 

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21. Amendment. No supplement to or amendment of this Agreement will be binding
unless executed in writing by Cabello and EZJR.

 

22. Successors and Assigns. This Agreement will be binding on, and will inure to
the benefit of, the parties and their respective successors and assigns, and
shall not confer any rights or remedies on any other Persons.

 

23. Counterparts. This Agreement may be executed in one or more counterparts,
each of which will be deemed a valid, original agreement, but all of which
together will constitute one and the same instrument.

 

24. Severability. If any provision of this Agreement or its application to any
Person or circumstances is held to be unenforceable or invalid by any court of
competent jurisdiction, its other applications and the remaining provisions of
this Agreement will be interpreted so as best reasonably to effect the intent of
the parties.

 

25. Attorney Fees. Each party will pay its or his own legal fees and other
expenses in connection with the preparation of this Agreement and the sale of
Assets in accordance with this Agreement. However, if any legal action or other
proceeding is brought for the enforcement of this Agreement, or because or
arising out of an alleged dispute, breach, default or misrepresentation in
connection with any of the provisions of this Agreement, the prevailing party
will be entitled to recover reasonable attorneys fees and other costs incurred
in that action or proceeding, in addition to any other relief to which it or he
may be entitled.

 

26. Notices. All notices, requests, demands, and other communications required
or permitted hereunder will be in writing and will be deemed to have been duly
given when delivered by hand, by overnight courier, or fax, or two days after
being mailed by certified or registered mail, return receipt requested, with
postage prepaid.

 

27. Waivers. Any provision of this Agreement may be waived at anytime by the
party entitled to the benefit thereof by a written instrument executed by the
party or by a duly authorized officer of the party. No waiver of any of the
provisions of this Agreement will be deemed, or will constitute, a waiver of any
other provision, whether or not similar, nor will any waiver constitute a
continuing waiver.

 

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SIGNATURES

 

IN WITNESS WHEREOF, the parties hereto have set their hands this 28th day of
November, 2016.

 

Buyer:   EZJR, Inc.               /s/ Barry Hall       Barry Hall     Title:
Chief Executive Officer  

 

Seller:   Cabello Real Ltd.               /s/ Mark Gunter Nierada      

Mark Gunter Nierada

    Title: Trustee  

 

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Bill of Sale

 

THIS BILL OF SALE made between the Cabello Real Ltd, (the “Seller”) and EZJR,
Inc., a Nevada corporation (the “Buyer”).

 

RECITALS

 

EZJR has entered into a separate Asset Share Purchase and Business Agreement to
purchase all the United States rights to acquire the Assets and Interests in Her
Imports from Cabello in exchange for 15,000,000 Common Shares and 10,000,000
shares of EZJR’s Callable Preferred Stock. See attached Exhibit A (List of
Assets).

 

WHEREAS the Seller wishes to sell and the Buyer wishes to buy all the United
States rights to acquire the Assets and Interests in Her Imports from the Seller
for the consideration of 15,000,000 Common Shares and 10,000,000 shares of
EZJR’s Callable Preferred Stock, on the terms and conditions set forth below:

 

NOW THEREFORE THIS BILL OF SALE witnesses that for good and valuable
consideration now paid by the Buyer to the Seller at or before the execution and
delivery of this Bill of Sale (the receipt and sufficiency of which is
acknowledged), the Seller grants, bargains, sells, assigns, transfers, conveys
and sets over to the Buyer the Assets, upon and subject to the following terms
and conditions:

 

1. The Seller covenants, warrants and represents that:

 

  (a) the Seller has verified the Assets and Interests and has good and
marketable title to the Assets and Interests, free and clear of any mortgage,
charge, security interest, lien, claim, charge or other encumbrance of any
nature or kind whatsoever;         (b) the Seller has the authority to sell the
Assets to the Buyer;         (c) the Buyer shall, immediately after execution
and delivery of this Bill of Sale, have quiet and peaceful possession and
enjoyment of the Assets for its own use and benefit without any manner of
hindrance, interruption, molestation, claim or demand whatsoever of, from or by
the Seller or any person;         (d) the Seller will, from time to time and at
all times hereafter, on every reasonable request of the Buyer, make, do and
execute or cause to be made, done and executed all further acts, or assurances
as may be reasonably required by the Buyer for more effectually and completely
vesting in the Buyer the Assets;         (e) to indemnify and save harmless the
Buyer from all costs, damages, expenses and other losses resulting or arising
from the breach or untruth of any covenant, warranty or representation made or
given by the Seller hereunder.

 

2. This Bill of Sale shall survive to the benefit of the successors and assigns
of the Buyer.

 

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IN WITNESS WHEREOF, the Seller has executed this Bill of Sale as of the date
first above mentioned.

 

EZJR, Inc.

 

/s/ Barry Hall

   

Cabello Real Ltd.

 

/s/ Mark Gunter Nierada

Barry Hall

   

Mark Gunter Nierada

Chief Executive Officer   Title: Trustee

 

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Exhibit A

 

Assets to be transferred to EZJR     Her Imports Trademark   The following
Assets and Interests not currently owned by EZJR related to US operations:   All
videos   Website designs   All eCommerce accounts not currently owned by EZJR  
Advertising copy   All other digital content   Instagram accounts   Facebook
accounts   Customer lists   Store fixed assets   Store leases   Her Imports
trademark   Customer lists including email and cell phone #’s   All accounts
related to security of stores including Nest Cam accounts   Employee records  
Contact information for vendors, celebrity endorsers service provider   Contact
information for all stylists and other affiliates

 

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