Exhibit 10.1

POOL CORPORATION
STRATEGIC PLAN INCENTIVE PROGRAM

ARTICLE I
PURPOSE OF PROGRAM
Section 1.1    The purpose of the Strategic Plan Incentive Program (the
“Program”) is to provide senior management with an additional opportunity to be
earned upon the achievement of specified earnings objectives related to the
strategic plan for the growth of Pool Corporation (the “Company”). The Program
is a cash-based, pay-for-performance program that effectively links the
Company's long-term financial performance with the total cash compensation paid
to senior management. The Program serves to complement the Company's annual
bonus program and the longer-term value creation provided by stock option or
restricted stock awards. Under the terms of the Program, discussed below, each
senior manager is eligible to earn an award either in an amount equal to up to
(i) 200% of his or her base salary (“Group I”), (ii) 100% of his or her base
salary (“Group II”) or (iii) 50% of his or her base salary ("Group III") based
on the Company's diluted earnings per share (“EPS”) growth over a three-year
period. The first three-year performance period under the Program shall be based
on the Company's EPS growth from 2013 to 2015.  The Program is designed to
ensure that payments hereunder to executive officers of the Company are
deductible for federal income tax purposes without limit under Section 162(m) of
the Internal Revenue Code of 1986, as amended, and the regulations and
interpretations promulgated thereunder (“Section 162(m)”).  In order for the
payments under the Program to qualify as “performance-based” compensation under
Section 162(m), the Program must be approved by the Company's stockholders.
ARTICLE II
ADMINISTRATION OF THE PROGRAM
Section 2.1    The Program shall be administered by the Compensation Committee
of the Board of Directors of the Company (the “Committee”), which shall be made
up solely of two or more “outside directors” of the Company, as such term is
defined in Section 162(m).  The Committee shall have the sole discretion and
authority to administer and interpret the Program in accordance with Section
162(m).
Section 2.2    Subject to the express provisions and limitations set forth in
the Program, the Committee shall be authorized and empowered to do all things
necessary or desirable, in its sole discretion, in connection with the
administration of the Program, including, without limitation, the following:
(a)
To prescribe, amend and rescind rules and regulations relating to the Program
and to define terms not otherwise defined herein;

(b)
To determine which persons are eligible to be paid awards and to which of such
participants, if any, awards hereunder are actually paid;

(c)
To verify the Company's EPS, as defined herein, and the extent to which the
Company has satisfied any other performance goals or other conditions applicable
to the payment of awards under the Program;

(d)
To prescribe and amend the terms of any agreements or other documents under the
Program (which need not be identical);

(e)
To determine whether, and the extent to which, adjustments are required pursuant
to Article V;

(f)
To interpret and construe the Program, any rules and regulations under the
Program, and the terms and conditions of any award opportunities provided
hereunder, and to make exceptions to any such provisions in good faith and for
the benefit of the Company; and

(g)
To make all other determinations deemed necessary or advisable for the
administration of the Program.

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ARTICLE III
ELIGIBILITY FOR PARTICIPATION
Section 3.1    The Committee shall, on an annual basis and in accordance with
Section 162(m), designate the senior management of the Company who shall
participate in the Program for the performance period beginning in that year and
identify them as either Group I, Group II, or Group III.
ARTICLE IV
PERFORMANCE CRITERIA
Section 4.1    Program participants shall be entitled to earn an award based
upon the Company's EPS growth at a compounded annual growth rate (“CAGR”) of at
least 10% during the performance period. Thus, for example, the performance
period for awards to be paid in 2016 shall be from January 1, 2013 through
December 31, 2015 and the baseline EPS shall be 2012 EPS, adjusted as provided
herein. The maximum payout amounts for Group I shall be 200% of base salary as
of the end of the performance period, for Group II shall be 100% of base salary
as of the end of the performance period, and for Group III shall be 50% of base
salary as of the end of the performance period.
No award shall be earned or paid unless the CAGR of the threshold EPS baseline
established by the Committee is at least 10%.

Section 4.2    A CAGR of EPS of between 10% to 20% of the baseline established
by the Committee shall result in a pro rata increase in the award based on the
following criteria: (1) Group I: 10% EPS growth rate will result in an award to
a participant equal to 50% of the participant's base salary; 15% EPS growth rate
will result in an award to a participant equal to 100% of the participant's base
salary; and a 20% EPS growth rate will result in an award to a participant equal
to 200% of the participant's base salary; (2) Group II: 10% EPS growth rate will
result in an award to a participant equal to 25% of the participant's base
salary; 15% EPS growth rate will result in an award to a participant equal to
50% of the participant's base salary; and a 20% EPS growth rate will result in
an award to a participant equal to 100% of the participant's base salary; and
(3) Group III: 10% EPS growth rate will result in an award to a participant
equal to 12.5% of the participant's base salary; 15% EPS growth rate will result
in an award to a participant equal to 25% of the participant's base salary; and
a 20% EPS growth rate will result in an award to a participant equal to 50% of
the participant's base salary.
The following tables present the award, expressed as a percentage of a
participant's salary, to be earned in the initial performance period (fiscal
years 2013 - 2015) assuming baseline EPS of $1.85.

Group I
CAGR
Ending EPS
Salary %
10%
$
2.46
 
50%
11%
2.53
 
60%
12%
2.60
 
70%
13%
2.67
 
80%
14%
2.74
 
90%
15%
2.81
 
100%
16%
2.89
 
120%
17%
2.96
 
140%
18%
3.04
 
160%
19%
3.12
 
180%
20%
3.20
 
200%

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Group II
CAGR
Ending EPS
Salary %
10%
$
2.46
 
25%
11%
2.53
 
30%
12%
2.60
 
35%
13%
2.67
 
40%
14%
2.74
 
45%
15%
2.81
 
50%
16%
2.89
 
60%
17%
2.96
 
70%
18%
3.04
 
80%
19%
3.12
 
90%
20%
3.20
 
100%

Group III
CAGR
Ending EPS
Salary %
10%
$
2.46
 
12.5%
11%
2.53
 
15.0%
12%
2.60
 
17.5%
13%
2.67
 
20.0%
14%
2.74
 
22.5%
15%
2.81
 
25.0%
16%
2.89
 
30.0%
17%
2.96
 
35.0%
18%
3.04
 
40.0%
19%
3.12
 
45.0%
20%
3.20
 
50.0%

Section 4.3    Within the first 90 days of each performance period, the
Committee shall establish in writing the EPS baselines for the performance
period, as such baselines may be adjusted pursuant to Section 4.4 below.
Section 4.4    The term “performance period” shall mean the period for which the
award is payable. For calculation of the award, the term “EPS” shall mean the
net income per weighted average common share outstanding, assuming dilution, for
the performance period. EPS shall be adjusted as necessary to reflect the
following: acquisition-related charges and/or impact on results; the effects of
changes in tax law, changes in accounting principles or other such laws or
provisions affecting reported results; major capital restructuring; goodwill and
other non-cash impairment charges; and any extraordinary items, including those
defined in the Financial Accounting Standards Board Accounting Standards
Codification 225-20, Extraordinary and Unusual Items, and/or described in
management's discussion and analysis of financial condition and results of
operations appearing in the annual report to stockholders for the applicable
year. EPS shall also be adjusted to reflect any other events or changes
specified in writing by the Committee within the first 90 days of the
performance period.
Section 4.5    An award shall be paid to a participant in cash no later than
February 28 following the end of the performance period. Notwithstanding any
other provision of the Program to the contrary, no participant shall be entitled
to any payment with respect to any award unless the members of the Committee
referred to in Section 2.1 hereof shall have certified the payout amount of the
awards calculated as provided in this Article IV.
ARTICLE V
AMOUNT OF AWARD

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Section 5.1    The maximum award for any Program participant per year shall be
$1,500,000. In its sole discretion, the Committee may also reduce, but may not
increase, an individual's award calculated under the formula set forth under
this Program. In determining the amount of any reduced award, the Committee
reserves the right to apply subjective, discretionary criteria to determine a
revised amount.
ARTICLE VI
PAYMENT OF AWARD
Section 6.1    The payment of an award for a given performance period requires
that the Program participant be on the Company payroll as of the last day of the
performance period. The Committee may make exceptions to this requirement in the
case of retirement, death or disability, as determined by the Committee in its
sole discretion. No award shall be paid unless and until the Committee makes a
certification in writing to the extent required under Section 162(m).
ARTICLE VII
AMENDMENT AND TERMINATION
Section 7.1    The Company reserves the right to amend or terminate this Program
at any time with respect to future services of participants. Program amendments
may be adopted by the Board of Directors or the Committee, and will require
stockholder approval only to the extent required to satisfy the conditions for
exemption under Section 162(m) or otherwise. The Board and the Committee have
the power to amend the EPS targets from those provided herein in accordance with
Section 162(m) and as a result, for purposes of compliance with Section 162(m),
this Program must be approved by the stockholders of the Company every five
years.
ARTICLE VIII
TAX WITHHOLDING
Section 8.1    The Company shall have the right to make all payments or
distributions pursuant to the Program to a participant, net of any applicable
federal, state and local taxes required to be paid or withheld. The Company
shall have the right to withhold from wages or other amounts otherwise payable
to such participant such withholding taxes as may be required by law, or to
otherwise require the participant to pay such withholding taxes. If the
participant shall fail to make such tax payments as are required, the Company
shall, to the extent permitted by law, have the right to deduct any such taxes
from any payment of any kind otherwise due to such participant or to take such
other action as may be necessary to satisfy such withholding obligations.
ARTICLE IX
NON-ASSIGNABILITY
Section 9.1    Unless the Committee expressly states otherwise, no participant
in the Program may sell, assign, convey, gift, pledge or otherwise hypothecate
or alienate any award opportunity or amounts determined by the Committee to be
payable under the Program, until such amounts (if any) are actually paid.
ARTICLE X
NON-EXCLUSIVITY OF PROGRAM
Section 10.1    Neither the adoption of the Program by the Board of Directors
nor the submission of the Program to the stockholders of the Company for
approval shall be construed as creating any limitations on the power of the
Board of Directors or the Committee to adopt such other compensation
arrangements as either may deem desirable, including, without limitation, cash
or equity-based compensation arrangements, either tied to performance or
otherwise, and any such other arrangements as may be either generally applicable
or applicable only in specific cases.
ARTICLE XI
EMPLOYMENT AT WILL
Section 11.1    Neither the Program, selection of a person as a participant in
the Program nor the payment of any award to any participant under the Program
nor any action by the Board of Directors or the Committee shall be

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held or construed to confer upon any person any right to be continued in the
employ of the Company. The Company expressly reserves the right to discharge any
participant whenever in the sole discretion of the Company its interest may so
require.
ARTICLE XII
RIGHTS OF PARTICIPANTS
Section 12.1    At no time before the actual payout of an award to any
participant under the Program shall any participant accrue any vested interest
or right whatsoever under the Program, and the Company has no obligation to
treat participants identically under the Program.
Section 12.2    The Program constitutes a mere promise by the Company to make
benefit payments in the future and the rights of participants to benefits under
this Program shall be solely those of general unsecured creditors of the
Company. No participant shall have any interest in any fund or any specific
asset of the Company.
ARTICLE XIII
GOVERNING LAW
Section 13.1    The Program and any agreements and documents hereunder shall be
interpreted and construed in accordance with the laws of the State of Louisiana
and applicable federal law. The Committee may provide that any dispute
concerning the Program shall be presented and determined in such forum as the
Committee may specify, including through binding arbitration.
ARTICLE XIV
DEFERRAL OF AWARDS
Section 14.1    The awards payable hereunder are designed to constitute
short-term deferrals that are not subject to the requirements of Section 409A of
the Internal Revenue Code of 1986, as amended and the regulations thereunder
(“Section 409A”).
Section 14.2    The Company has in effect a Non-Qualified Deferred Compensation
Plan (the “Deferred Compensation Plan”) under which certain employees are
eligible to defer compensation, including awards granted under this Program. The
requirements applicable to such deferrals, including the timing of deferral
elections for any award, shall be made in compliance with the terms of the
Deferred Compensation Plan and Section 409A.