Exhibit 10.32

STATEMENT OF WORK
QH-002

This Statement of Work (“SOW”), by and between Touchpoint Metrics, Inc. (“the
Company”) and Quadrant Homes (“Client”) effective as of the later date signed
below (“Effective Date”), will serve as Client’s approval for the Company to
begin work on the following project described below:

Project Name: Marketing Oversight/Creative Direction

Project Description: Three-month, approximately 18-day, executive level role
providing marketing vendor/partner management, and brand and experience
implementation oversight as follows:
1. Marketing Vendor/Partner Management
a.  
Vendor/Partner Alignment:  Assure vendor roles align with each other and with
Evoke’s strategic marketing goals

b.  
Marketing Vendor Budgets: Initial review of budgets and ensure they are aligned
with Evoke’s goals and desired outcomes

c.  
Marketing Metrics:  Establish, review and oversee metrics to ensure teams
measure success against Evoke goals and desired outcomes

d.  
Vendor Service Areas:

  i. Social Media
 ii. Content
iii. Advertising
iv. Off-Site SEO
e.  
Ongoing project management is not included in this SOW.

2.  
Brand and Experience Implementation Oversight – Generally provide assurance that
implementation of Evoke’s visual and verbal brand is appropriately delivered as
articulated in the Evoke Playbook and Evoke’s Experience Design documents

a.  
Experience and Brand Comprehension and Articulation:  Across vendors and
deliverables, ensure experience and brand concepts are articulated, understood,
and at the forefront of internal team and external vendor efforts on Evoke’s
behalf

b.  
Visual Design Adherence:  Ensure visual items produced consistently and
appropriately adhere to directions articulated in the Evoke Playbook and Evoke’s
Experience Design documents

c.  
Written Content Adherence:  Ensure written items produced consistently and
appropriately adhere to directions articulated in the Evoke Playbook and Evoke’s
Experience Design documents and are properly communicated to the intended
audience.

Budget Estimate:
April
$16,000
May
 12,000
June
8,000
  Total Fees:
$36,000

The Company’s Budget Estimate is based on an estimate of the actual time and
resources required to complete the SOW, utilizing a flat, blended rate of
$250.00 per hour. While an estimate, unless any variance greater than +/- 15
percent of estimated time, or the scope of work varies, these fees will not
change.

 
 

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In addition, fees will be modified only if authorized by the Client in advance,
through a signed Estimated Addendum, of such fees being incurred. Estimated fees
will be reviewed monthly against actual time spent and fees incurred.

Out-of-pocket expenses are not included, but typically do not exceed 10% of
budget total for an engagement of this type.  See “Out-of-Pocket Expenses”
section below.

Payment Schedule:
An invoice is to be sent at the end of each month whereby a total amount of
hours used will be what is owed for the month.  Due Net 15 days.

Out-of-Pocket Expenses:
Out-of-pocket expenses include (but are not limited to) color outputs, copies,
deliveries, sample acquisition or remuneration, phone, travel, etc. All
out-of-pocket expenses are billed at cost, and are estimated not to exceed 10%
of Project Fee Total. If the demands of the project dictate expenses that exceed
this, then written approval will be obtained from Client in advance of these
expenses being incurred. Out-of-pocket expenses $1,000 and up that are agreed to
in advance by Client are subject to a 50% deposit, payable to the Company prior
to ordering the service.

Approvals:
The current authorized approval source for Client is Ken Krivanec.

Terms and Conditions:
This SOW is entered under and pursuant to the Services Agreement between the
Company and the Client (“Agreement”) dated November 30, 2012, and is subject to
all the terms and conditions of that Agreement.

For the Company
 
Accepted for Client
     
MICHAEL HINSHAW
 
KEN KRIVANEC
Signature
 
Signature
     
Michael Hinshaw, President
 
Ken Krivanec, President
               
4/8/13
April 2, 2013
 
Date

 
 
 

 

 
Statement of Work – QH-002
Page 2 of 2

 
 

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