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EXHIBIT 10.16

FIRST AMENDMENT TO EMPLOYMENT AGREEMENT BETWEEN MOLSON COORS BREWING COMPANY AND
PETER H. COORS

        This First Amendment to Employment Agreement by and between Molson Coors
Brewing Company, a Delaware corporation (the "Company") and Peter H. Coors (the
"Executive"), is dated as of August 1, 2007, and amends the Employment
Agreement, dated as of June 27, 2005, by and between the Company and Executive
(the "Employment Agreement") as follows:

        1.     Section 4(b) is amended and restated in its entirety to read:

        "(b)    Good Reason; Other Than for Cause.    If, during the Employment
Period, the Company shall terminate the Executive's employment other than for
Cause or Disability or the Executive shall terminate employment for Good Reason:

          (i)  the Company shall pay to the Executive in a lump sum in cash
within thirty (30) days after the Date of Termination the aggregate of the
following amounts:

        (A)  the Accrued Obligations;

        (B)  the amount equal to the sum of (1) the Executive's Annual Base
Salary through the end of the Company's fiscal year in which the Date of
Termination occurs, and (2) the Target Bonus for the fiscal year in which the
Date of Termination occurs;

        (C)  the amount equal to the product of (1) three and (2) the sum of the
Executive's Annual Base Salary and his Target Bonus;

        (D)  the amount equal to the product of (1) three and (2) 25% of the
Executive's Annual Base Salary (which amount is in lieu of continuing employee
benefits and perquisites (provided that Executive and his dependents shall
retain rights to any Accrued Obligations and to elect and maintain COBRA
coverage)).

         (ii)  With respect to any options, stock appreciation rights,
restricted sock, restricted stock units (including the Retention Award) or other
stock-based awards held by the Executive under the Company's Incentive
Compensation Plan, or any successor plan, on the Date of Termination all
restrictions on awards of restricted stock or restricted stock units and other
stock-based awards (other than stock options and stock appreciation rights) will
be canceled and such awards shall vest, and all outstanding stock options and
stock appreciation rights that have not fully vested, shall vest and become
immediately exercisable, in each case only to the extent such awards were
scheduled to become vested and exercisable during the 36-month period following
the Date of Termination; provided, that with respect to any stock options and
stock appreciation rights, the options and stock appreciation rights shall
remain exercisable until the earlier of (x) the expiration of the option or
stock appreciation rights term or (y) one (1) year after the Date of
Termination; and provided further that any portion of any such portion of any
such awards that remains unvested after application of the preceding provisions
of this paragraph (c) shall be forfeited as of the Date of Termination and shall
not thereafter become vested or exercisable."

        2.     The Employment Agreement as in effect prior to this First
Amendment not amended hereby shall be and remain in full force and effect and
not affected by this First Amendment.

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        IN WITNESS WHEREOF, the Executive has hereunto set the Executive's hand
and, pursuant to the authorization from its Board of Directors, the Company has
caused these presents to be executed in its name and on its behalf, all as of
the date first set forth above.

PETER H. COORS   MOLSON COORS BREWING COMPANY
/s/  PETER H. COORS      

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By:
/s/  SAMUEL D. WALKER      

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Chief Legal Officer

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FIRST AMENDMENT TO EMPLOYMENT AGREEMENT BETWEEN MOLSON COORS BREWING COMPANY AND
PETER H. COORS