EXHIBIT 10.12
The Hillman Group, Inc.

July 25, 2019
Douglas J. Cahill

Re:    Terms of Employment
Dear Doug:
We are pleased to offer you a position with The Hillman Group, Inc. (the
“Company”) as the Executive Chairman, Senior Executive Officer and member of the
board of directors, reporting to the Company’s Board of Directors (“Board”). You
will be based at the Company’s corporate headquarters (the “Corporate
Headquarters”) in Cincinnati, Ohio.
In accordance with our discussions, set forth below are the terms and conditions
of our offer of employment to you, subject only to our completion of
satisfactory background and reference checks.
1.Start Date. We look forward to a start date of July 29, 2019 (the “Start
Date”). Your employment with the Company shall be on an at-will basis, subject
to the terms below. The terms of your employment hereunder shall be governed by
the laws of the State of Ohio.
2.    Time Commitment to Duties. You shall devote all of your business time to
the proper and efficient performance of services under this Agreement.
3.    Annual Base Salary. Your initial Base Salary shall be at the rate of
$650,000 per annum, commencing as of the Start Date. Your Base Salary may be
increased (not decreased) from time to time by the Board. Any such increased
amount will be your “Base Salary” for all purposes thereafter under this
Agreement.
4.    Annual Bonus. Commencing with the fiscal year of the Company that
commences on or about January 1, 2020, your target annual incentive bonus amount
for a particular fiscal year shall equal One Hundred Percent (100%) of your
Annual Base Salary, and may range from Zero Percent (0%) to Two Hundred Percent
(200%) of your Base Salary for that fiscal year. Annual performance objectives
will be set by the Board.
5.    Guaranteed Bonus. Your bonus for 2019 will be prorated, based on the
annual performance objectives previously set by the Board, and guaranteed to be
a minimum of $100,000, assuming you begin your employment on the Start Date,
payable at the same time as other Company executives.
6.    Retirement, Welfare and Fringe Benefits. You shall be entitled to
participate in all employee savings and welfare benefit plans and programs, and
fringe benefit plans and programs, made available by the Company to the
Company’s employees generally, in accordance with the

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eligibility and participation provisions of such plans and as such plans or
programs may be in effect from time to time.
7.    Business Expenses. You shall be entitled to reimbursement for all
reasonable and necessary out-of-pocket business expenses incurred by you in
connection with the performance of your duties hereunder in accordance with the
Company’s expense reimbursement policies and procedures.
8.    Vacation. You shall be entitled to participation in The Hillman Group
Flexible Time-Off Policy.
9.    Equity Participation. On the Start Date, you will be granted a Stock
Option pursuant to the HMAN Group Holdings, Inc. 2014 Equity Incentive Plan
(“Plan”) on 33,333 Shares (defined below), with such terms and conditions as are
set forth in the form of Nonqualified Stock Option Award Agreement previously
provided to you.
10.    Equity Investment. You will be offered the opportunity to invest in the
equity of the Company at $1,400 per Share.
11.    Commuting Benefits. You will receive reimbursement for your reasonable
commuting (including the use of private aircraft charter) and lodging out of
pocket costs to commute to the Corporate Headquarters from your home in
Nashville.
12.    Termination of Employment.
(a)    Termination. Your employment by the Company may be terminated by the
Company: (i) immediately upon notice, with Cause, or (ii) with no less than
thirty (30) days’ advance written notice to you, without Cause, or
(iii) immediately in the event of your Disability or your death. You may
terminate your employment by the Company for any reason with no less than
thirty (30) days’ advance written notice to the Company. The date your
employment by the Company terminates is referred to herein as your “Severance
Date.”
(b)    Benefits upon Termination. Regardless of the reason for the termination
of your employment with the Company, in connection with such termination the
Company will pay you (i) your accrued and unpaid Base Salary, (ii) any
unreimbursed business expenses incurred during your employment as provided
above, and (iii) you will be entitled to any benefits that are due to you under
the Company’s 401(k) plan in accordance with the terms of that plan. If you hold
any stock options or other equity or equity‑based awards granted by the Company,
the terms and conditions applicable to those awards will control as to the
consequences of a termination of your employment on those awards. In addition to
the foregoing, if your employment with the Company terminates as a result of a
termination by the Company of your employment without Cause or by you for Good
Reason, the Company will (subject to the other conditions set forth in
subsection (c) below) continue to pay you (as severance pay) your Base Salary
and Target Bonus, at the rate in effect immediately prior to the Severance Date
and subject to tax withholding and other authorized deductions, for a period of
twelve (12) months following your Severance Date (the “Severance Benefit”), in
accordance with the Company’s standard payroll practices.

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(c)    Conditions for Receipt of Severance Benefit. In order to receive any
Severance Benefit, you must, upon or promptly following your Severance Date,
provide the Company with a separation agreement which shall contain a valid,
executed general release agreement in a form acceptable to the Company, and such
release shall have not been revoked. You agree and acknowledge that such
separation agreement may contain a reaffirmation of the restrictive covenants,
including, without limitation, non‑solicitation, non-compete and
non‑disparagement covenants as apply under your Nonqualified Stock Option Award
Agreement.
13.    Defined Terms. As used in this Agreement, the following terms shall be
defined as follows:
(a)    “Cause” shall mean that one or more of the following has occurred:
(i) you have committed a felony (under the laws of the United States or any
relevant state, or a similar crime or offense under the applicable laws of any
relevant foreign jurisdiction); (ii) you have engaged in acts of fraud,
dishonesty or other acts of material misconduct in the course of your duties;
(iii) your abuse of narcotics or alcohol that has or may reasonably harm the
Company; (iv) any willful material violation by you of the Company’s written
policies; (v) your willful failure to perform or uphold your duties and/or you
fail to comply with reasonable directives of the Company’s Board of Directors;
or (vi) any breach by you of any provision of this Agreement or any other
contract you are a party to with the Company. No act or omission to act by you
will be “willful” if conducted in good faith or with a reasonable belief that
such act or omission was in the best interests of the Company.
(b)     “Disability” shall mean a physical or mental impairment which renders
you unable to perform the essential functions of your employment with the
Company, even with reasonable accommodation that does not impose an undue
hardship on the Company, for more than 180 days in any 12‑month period, unless a
longer period is required by federal or state law, in which case that longer
period would apply.
(c)     “Good Reason” shall mean any to occur, without your prior written
consent, of (i) a material reduction in your Base Salary, excluding across the
board reductions affecting all executives of the Company, or (ii) a relocation
of your principal office by more than 75 miles from the location of the
Corporate Headquarters on the date of this Agreement. It shall be a condition to
your voluntary termination of employment for “Good Reason” that you provide
written notice to the Company of such Good Reason event(s) within 60 days from
the first occurrence of such Good Reason event(s), following which the Company
shall have 30 days to cure such event, and to the extent the Company has not
cured such Good Reason event(s) during the 30-day cure period, you must
terminate your employment for Good Reason no later than 90 days following the
occurrence of such Good Reason event(s).
(d)    “Share(s)” shall have the meaning set forth in the Plan.
14.    Indemnification.
(a)    The Company and HMAN Group Holdings, Inc. (the Company’s parent company)
will indemnify you and hold you harmless to the fullest extent permitted under
the

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Company’s charter, by-laws and applicable law in connection with your duties
with the Company and all affiliates, against all costs, expenses, liabilities
and losses (including, without limitation, attorneys’ fees, judgments, fines,
penalties, and amounts paid in settlement) actually and reasonably incurred by
you in connection with an action, suit or proceeding covered thereunder.
(b)    The Company and HMAN Group Holdings, Inc. will indemnify you and hold you
harmless against all costs, expenses, liabilities and losses (including, without
limitation, attorneys’ fees, judgments, fines, penalties, and amounts paid in
settlement) actually and reasonably incurred by you in connection with any
action, suit or proceeding (or threat thereof) by your former employer in
connection with any obligation you may have to your former employer under a
non-competition covenant applicable after you terminated your employment with
your former employer. The Company and you will cooperate with your former
employer, to the maximum extent reasonably possible without impairing your
ability to fully perform your duties hereunder, to avoid any breach by you of
such restrictive covenant on terms as the Company, your prior employer and you
may agree.
15.    Section 409A. Anything in this Agreement to the contrary notwithstanding:
(a)    The Company and you intend that all payments and benefits under this
Agreement comply with Section 409A of the Internal Revenue Code and the
regulations promulgated thereunder (collectively “Section 409A”) and,
accordingly, to the maximum extent permitted, this Agreement shall be
interpreted in a manner in compliance therewith. To the extent that any
provision hereof is modified in order to comply with Section 409A, such
modification shall be made in good faith and shall, to the maximum extent
reasonably possible, maintain the original intent and economic benefit to you
and the Company of the applicable provision without violating the provisions of
Section 409A.
(b)    No amount shall be payable upon a termination of your employment unless
such termination constitutes a “separation from service” with the Company under
Section 409A. To the maximum extent permitted by applicable law, amounts payable
to you pursuant to such Sections herein shall be made in reliance upon the
exception for certain involuntary terminations under a separation pay plan or as
short-term deferral under Section 409A. For purposes of Section 409A, your right
to receive installment payments pursuant to this Agreement shall be treated as a
right to receive a series of separate and distinct payments.
(c)    To the extent that reimbursements or other in-kind benefits under this
Agreement constitute nonqualified deferred compensation, (i) all expenses or
other reimbursements hereunder shall be made on or prior to the last day of the
taxable year following the taxable year in which such expenses were incurred by
you, (ii) any right to reimbursement or in-kind benefits shall not be subject to
liquidation or exchange for another benefit, and (ii) no such reimbursement,
expenses eligible for reimbursement, or in-kind benefits provided in any taxable
year shall in any way affect the expenses eligible for reimbursement, or in-kind
benefits to be provided, in any other taxable year.
(d)    To the extent any amount payable to you is subject to your entering into
a release of claims with the Company and any such amount is a deferral of
compensation under

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Section 409A and which amount could be payable in either of two taxable years
for you, such payments shall be made or commence, as applicable, on January 15
(or any later date within seven (7) days after the release becomes irrevocable)
of such later taxable year and shall include all payments that otherwise would
have been made before such date.
16.    Amendments; Waiver. This Agreement can only be changed, modified or
amended in a writing that is signed by the Company and you and that specifically
identifies the provision(s) of this Agreement that are being changed, modified
or amended. No waiver by either the Company or you at any time of any breach by
the other party of any condition or provision of this Agreement will be deemed a
waiver of a similar or dissimilar condition or provision at the same or at any
prior or subsequent time. Any waiver must be in writing and signed by you or the
Board, as applies.
17.    Counterparts. This Agreement may be executed in two counterparts, each of
which when so executed and delivered shall together constitute an original
hereof and together shall constitute one and the same instrument.
IN WITNESS WHEREOF, each party has signed this Agreement as of the date and year
first written above.

The Hillman Group, Inc.    Douglas J. Cahill

By: /s/ Richard F. Zannino         By: /s/ Douglas J. Cahill     
Name: Richard F. Zannino    Name: Douglas J. Cahill
Title: Director

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