Exhibit 10.1

Amended and Restated 2010
Equity Incentive Plan

Amended and Restated effective January 7, 2014

1.  Objectives.  The ARI Network Services, Inc. 2010 Equity Incentive Plan is
designed to attract and retain certain selected officers, key employees,
non-employee directors and consultants whose skills and talents are important to
the Company’s operations, and reward them for making major contributions to the
success of the Company.  These objectives are accomplished by making awards
under the Plan, thereby providing Participants with a proprietary interest in
the growth and performance of the Company.

2.  Definitions.

(a)  “Award” shall mean an Option, share of Common Stock, share of Restricted
Stock, Restricted Stock Unit or SAR (stock appreciation right) awarded to a
Participant pursuant to such terms, conditions and limitations as the Committee
may establish in order to fulfill the objectives of the Plan.

(b)  “Award Agreement” shall mean the agreement that sets forth the terms,
conditions and limitations applicable to an Award.

(c)  “Board” shall mean the Board of Directors of ARI Network Services, Inc.

(d)  “Cause” shall mean (i) the willful and continued failure by the Participant
to substantially perform the Participant’s duties with the Company (other than
any such failure resulting from the Participant’s incapacity due to physical or
mental illness) for a period of at least ten days after a written demand for
substantial performance is delivered to the Participant which specifically
identifies the manner in which the Participant has not substantially performed
his or her duties, or (ii) the willful engaging by the Participant in misconduct
which is demonstrably and materially injurious to the Company, monetarily or
otherwise.  For purposes of this Plan, no act or failure to act on the
Participant’s part shall be considered “willful” unless done or omitted to be
done by the Participant not in good faith and without reasonable belief that
such action or omission was in the best interest of the Company.
 Notwithstanding the foregoing, the Participant shall not be deemed to have been
terminated for Cause unless and until there shall have been delivered to the
Participant a copy of a resolution, duly adopted by the affirmative vote of not
less than a majority of the Board of the Company, excluding the vote of the
Participant if the Participant is on the Board, at a meeting of the Board called
and held for such purposes (after reasonable notice to the Participant and an
opportunity for the Participant, together with the Participant’s counsel, to be
heard before the Board), stating that in the good faith opinion of the Board the
Participant was guilty of conduct constituting Cause as set forth above and
specifying the particulars thereof in detail.  

 (e)  “Change of Control” shall mean any of the following:

(i)  the acquisition by an individual, entity or group, acting individually or
in concert (a “Person”) of beneficial ownership of more than 50% of the then
outstanding shares of common stock of the Company (the “Outstanding Common
Stock”); provided, however, that for purposes of this Subsection 2(e)(i), the
following acquisitions shall not constitute a Change of Control: (A) any
acquisition directly from the Company; (B) any acquisition by the Company; (C)
any acquisition by any employee benefit plan (or related trust) sponsored or
maintained by the Company or any corporation controlled by the Company; or (D)
any acquisition by any corporation pursuant to a transaction which complies with
clauses (A), (B) and (C) of Subsection 2(e)(ii) below; or

 (ii)  consummation of a reorganization, merger or consolidation, share
exchange, or sale or other disposition of all or substantially all of the assets
of the Company (a “Business Combination”), in each case, unless, immediately
following such Business Combination, (A) all or substantially all of the
individuals and entities who were the beneficial owners of the Outstanding
Common Stock immediately prior to such Business Combination beneficially own,
directly or indirectly, more than 50% of, respectively, the then outstanding
shares of common stock and the combined voting power of the then outstanding
voting

securities entitled to vote generally in the election of directors, as the case
may be, of the corporation resulting from such Business Combination (including,
without limitation, a corporation which as a result of such transaction owns the
Company or all or substantially all of the Company’s assets either directly or
through one or more subsidiaries) in substantially the same proportions as their
ownership, immediately prior to such Business Combination of the Outstanding
Common Stock, (B) no Person (excluding any employee benefit plan (or related
trust) of the Company or such corporation resulting from such Business
Combination) beneficially owns, directly or indirectly, more than 50% of,
respectively, the then outstanding common stock of the corporation resulting
from such Business Combination or the combined voting power of the then
outstanding voting securities of such corporation except to the extent that such
ownership existed prior to the Business Combination, and (C) at least a majority
of the members of the Board of the corporation resulting from such Business
Combination were members of the Board of the Company at the time of the
execution of the initial agreement providing for such Business Combination; or

 (iii)  approval by the shareholders of the Company of a complete liquidation or
dissolution of the Company.

(f)  “Common Stock” or “Stock” shall mean the $.001 par value common stock of
ARI Network Services, Inc.

(g)  “Code” shall mean the Internal Revenue Code of 1986, as amended from time
to time.

(h)  “Committee” shall be the Compensation Committee of the Board, unless the
Board designates a different qualifying Committee.  Except as otherwise
determined by the Board, the Committee shall be so constituted as to permit
grants of Options to comply with Section 162(m) of the Code and any regulations
promulgated thereunder, or any other statutory rule or regulatory requirements.

 (i)  “Company” shall mean ARI Network Services, Inc. and its direct and
indirect subsidiaries, and partnerships and other business ventures in which ARI
Network Services, Inc. or its direct or indirect subsidiaries have a significant
equity interest, as determined in the sole discretion of the Committee.  For
purposes of defining whether a Participant is receiving stock of a “service
recipient” under Section 409A of the Code and the guidance thereunder, this
definition of “Company” shall be deemed to include the broadest definition of
entities permissible under such guidance.

(j)  “Fair Market Value” shall mean the closing price of the Common Stock on the
NASDAQ Over-The-Counter Bulletin Board (or if the Common Stock is not then
traded on the Over-The-Counter Bulletin Board, the closing price on such other
exchange or inter-dealer quotation system on which the Common Stock is listed)
as reported in any commonly-accepted electronic medium or other authoritative
source on the indicated date.  If no sales of Common Stock were made on said
bulletin board (or other exchange or inter-dealer quotation system) on that
date, “Fair Market Value” shall mean the closing price of Common Stock as
reported for the most recent preceding day on which sales of Common Stock were
made on said bulletin board (or other exchange or inter-dealer quotation
system), or, failing any such sales within two (2) weeks prior to the indicated
date, such other market price as the Board or the Committee may determine in
conformity with pertinent law and regulations of the Code and Treasury
Department.

(k)  “Incentive Stock Option” shall mean an option to purchase shares of Common
Stock which complies with the provisions of Section 422 of the Code.

(l)  “Nonstatutory Stock Option” shall mean an option to purchase shares of
Common Stock which does not comply with the provisions of Section 422 of the
Code or which is designated as such pursuant to Paragraph 7 of the Plan.

(m)  “Option” shall mean (i) with respect to an employee, an Incentive Stock
Option or Nonstatutory Stock Option granted to a Participant by the Committee
pursuant to Section 7 hereof and (ii) with respect to any non-employee, a
Nonstatutory Stock Option granted to a Participant by the Committee pursuant to
Section 7 hereof.

 (n)  “Participant” shall mean a current, prospective or former employee,
non-employee director, consultant or other person who provides services to the
Company to whom an Award has been made under the Plan.  

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(o)  “Plan” shall mean the ARI Network Services, Inc. 2010 Equity Incentive
Plan.

(p)  “Restricted Stock” shall mean shares of Common Stock granted to a
Participant by the Committee pursuant to Section 7 hereof, which are subject to
restrictions set forth in an Award Agreement.

(q)  “Restricted Stock Unit” shall mean a right to receive one share of Common
Stock or cash equivalent to the Fair Market Value thereof granted to a
Participant pursuant to Section 7, hereof, subject to the restrictions set forth
in the Award Agreement.

 (r)  “SAR” shall mean a stock appreciation right with respect to one share of
Common Stock granted to a Participant pursuant to Section 7 hereof, subject to
the restrictions set forth in the Award Agreement.

3.  Eligibility.  Current and prospective employees, non-employee directors,
consultants or other persons who provide services to the Company eligible for an
Award under the Plan are those who hold, or will hold, positions of
responsibility and whose performance, in the judgment of the Committee or the
management of the Company (if such responsibility is delegated pursuant to
Section 6 hereof), can have a significant effect on the success of the Company.
 However, Incentive Stock Options may only be issued to employees of the Company
and its subsidiary corporations within the meaning of Section 424(f) of the
Code.

4.  Common Stock Available for Awards.

(a)  Number of Shares.  Subject to adjustment as provided in Section 13 hereof,
the number of shares that may be issued under the Plan for Awards during the
term of the Plan is 1,850,000 shares of Common Stock, which may be treasury
shares or authorized but unissued shares of Common Stock, or a combination of
the two, all of which may be in the form of Incentive Stock Options.  For
purposes of determining the maximum number of shares of Common Stock available
for issuance under the Plan, (i) any shares of Common Stock subject to any Award
under this Plan which terminates by expiration, forfeiture, cancellation, is
settled in cash in lieu of shares or otherwise without the issuance of shares
shall be available for grant under the Plan; (ii) upon the exercise of a
stock-settled SAR or Option granted under the Plan, the full number of shares
represented by the SAR or Option exercised (including any shares withheld to
satisfy taxes and any shares used to exercise an Award, whether directly or by
attestation) shall be treated as shares of Common Stock issued under the Plan,
notwithstanding that a lesser amount of shares or cash representing shares of
Common Stock may have been actually issued or paid upon such exercise; (iii)
shares of Common Stock withheld to satisfy taxes on any Award, to the extent not
already treated as issued pursuant to the above, shall be treated as issued
hereunder; and (iv) shares of Common Stock that are repurchased by the Company
with Option proceeds shall not be added to the aggregate plan limit described
above.

(b)  Limits.  Subject to adjustment as provided in Section 13 hereof, no
individual shall be eligible to receive Options over more than 250,000 shares of
Common Stock reserved under the Plan in any one calendar year and the Company
will not issue more than 1,525,000 shares of unrestricted Common Stock,
Restricted Stock or Restricted Units during the term of the Plan.  For purposes
of determining the maximum number of these types of Awards available for grant
under the Plan, any Awards which are forfeited to the Company, shall be treated,
following such forfeiture, as Awards that have not been granted under the Plan.

(c)  Securities Law Filings.  The Company shall take whatever actions are
necessary to file required documents with the U.S. Securities and Exchange
Commission and any other appropriate governmental authorities and stock
exchanges to make shares of Common Stock available for issuance pursuant to
Awards.

5.  Administration.  The Plan shall be administered by the Committee, which
shall have full and exclusive power to interpret the Plan, to determine which
persons are Participants, to determine which type of Awards shall be granted to
Participants, grant waivers of Award restrictions, and to adopt such rules,
regulations and guidelines for carrying out the Plan as it may deem necessary or
proper, all of which powers shall be executed in the best interests of the
Company and in keeping with the objectives of the Plan.  All determinations made
by the Committee regarding the Plan or an Award shall be binding and conclusive
as regards the Company, the Participants, and any other interested persons.

6.  Delegation of Authority.  Except to the extent prohibited by applicable law
or the applicable rules of a stock exchange on which the Common Stock is listed,
the Committee may delegate to the chief executive officer or to other senior

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officers of the Company its duties under the Plan, other than grants of Awards
to executive officers of the Company, pursuant to such conditions or limitations
as the Committee may establish.  Any such delegation may be revoked by the
Committee at any time.

7.  Awards.  The Committee shall set forth in the related Award Agreement the
terms, conditions, performance requirements and limitations applicable to each
Award including, but not limited to, continuous service with the Company,
forfeiture of Awards and proceeds from Awards in the event the Participant
competes with the Company or violates any confidentiality or nonsolictiation
obligations owed to the Company, conditions under which acceleration of vesting
will occur, and achievement of specific business objectives.  The types of
Awards available under the Plan are those listed in this Section 7.

(a)  Option.  An Option is the grant of a right to purchase a specified number
of shares of Common Stock the purchase price of which (the “Exercise Price”)
shall be not less than 100% of Fair Market Value on the date of grant.  In
addition, the Committee may not reduce the purchase price for Common Stock
pursuant to an Option after the date of grant without the consent of the
Company’s shareholders, except in accordance with adjustments pursuant to
Section 13 hereof.  Further, an Option may not be exercisable for a period in
excess of ten years.  An Option may be designated by the Committee in the Award
Agreement as a Nonstatutory Stock Option for all Participants or an Incentive
Stock Option for Participants who are employees.  An Incentive Stock Option, in
addition to being subject to applicable terms, conditions and limitations
established by the Committee, complies with Section 422 of the Code which, among
other limitations, provides that the aggregate Fair Market Value (determined at
the time the option is granted) of Common Stock for which Incentive Stock
Options are exercisable for the first time by a Participant during any calendar
year shall not exceed $100,000; that Incentive Stock Options shall be priced at
not less than 100% of the Fair Market Value on the date of the grant (110% in
the case of a Participant who is a 10% shareholder of the Company within the
meaning of Section 422 of the Code); and that Incentive Stock Options shall be
exercisable for a period of not more than ten years (five years in the case of a
Participant who is a 10% shareholder of the Company).  For purposes of
determining the percentage of stock ownership a Participant holds in the
Company, the attribution rules of Treasury Regulation §1.424.-1(d) shall apply.
 The other restrictions and conditions of the Option will be established by the
Committee and set forth in the Award Agreement.

(b)  Restricted Stock or Restricted Stock Unit Award.  A share of Restricted
Stock is an award of one share of Common Stock, and a Restricted Stock Unit is a
bookkeeping entry, granting a Participant a right to receive one share of Common
Stock or the cash equivalent to the Fair Market Value of one share in the future
(such form and time of payment to be specified by the Committee at the time of
grant), which may contain transferability or forfeiture provisions including a
requirement of future services and/or the completion of certain performance
requirements and such other restrictions and conditions as may be established by
the Committee and set forth in the Award Agreement.  Dividends or dividend
equivalent rights may only be extended to and made part of any Award of
Restricted Stock or Restricted Stock Units, subject to such terms, conditions
and restrictions as the Committee may establish.  The Committee may establish
rules and procedures for the crediting of dividend equivalents for Restricted
Stock Units.  

(c)  SARs.  An SAR is a grant of the right to receive, upon exercise, the
difference between the Fair Market Value of a share of Common Stock on the date
of exercise, and the “Grant Value” of each SAR.  The Grant Value shall be not
less than 100% of Fair Market Value on the date of grant, as set forth in the
Award Agreement.  The Committee may not reduce the Grant Value after the date of
grant without the consent of the Company’s shareholders, except in accordance
with adjustments pursuant to Section 13 hereof.  The difference between the Fair
Market Value on the date of exercise and the Grant Value, multiplied by the
number of SARs exercised (the “Spread”), shall be paid in shares of Common Stock
which have a Fair Market Value equal to the Spread, provided, however, that any
fractional share shall be paid in cash.  Notwithstanding the foregoing, the
Company, as determined in the sole discretion of the Committee at the time of
grant, shall be entitled to settle its obligation arising out of the exercise of
an SAR by the payment of cash equal to the Spread, or by the issuance of a
combination of shares of Common Stock and cash, in the proportions determined by
the Committee, which have a Fair Market Value equal to the Spread.  The other
restrictions and conditions of the SARs will be established by the Committee and
set forth in the Award Agreement, provided that the period for which an SAR may
be exercisable shall not exceed ten years.

8.  Option Exercise.  Upon exercise of an Option, the Exercise Price may be paid
in cash, shares of Common Stock either directly or by attestation, a combination
of the foregoing, or such other consideration as the Committee may deem
appropriate. The Committee shall establish appropriate methods for accepting
Common Stock and may impose such conditions as it deems appropriate on the use
of such Common Stock to exercise an Option.

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9.  Tax Withholding.  The Company shall have the right to deduct applicable
taxes from any Award payment and withhold, at the time of delivery or vesting of
shares under the Plan, an appropriate number of shares for payment of taxes
required by law or to take such other action as may be necessary in the opinion
of the Company to satisfy all obligations for withholding of such taxes, but in
no event in excess of the minimum withholding required by law. The Company may
defer making delivery with respect to Common Stock obtained pursuant to an Award
hereunder until arrangements satisfactory to it have been made with respect to
any such withholding obligation. If Common Stock is used to satisfy tax
withholding, such stock shall be valued based on the Fair Market Value when the
Option or SAR is exercised or the Restricted Stock vests. In the case of
Restricted Stock Units, such stock will be valued when the Restricted Stock
Units are paid to a Participant, in the case of income tax withholding, or when
the Restricted Stock Units vest, in the case of employment tax withholding,
unless applicable law requires a different time for withholding.  Shares of
Common Stock used to satisfy tax withholding obligations shall be treated as
issued for purposes of determining the number of shares remaining for grant of
Awards pursuant to Section 4 hereof.

10.  Amendment or Termination of the Plan.  The Board may, at any time, amend or
terminate the Plan; provided, however, that

 (a)  subject to Section 13 hereof, no amendment or termination may, in the
absence of written consent to the change by the affected Participant (or, if the
Participant is not then living, the affected beneficiary), adversely affect the
rights of any Participant or beneficiary under any Award granted under the Plan
prior to the date such amendment is adopted by the Board; and

 (b)  without further approval of the shareholders of the Company, no amendment
shall increase the number of shares of Common Stock which may be issued pursuant
to Awards hereunder, except for increases resulting from Section 13 hereof.

11.  Termination of Employment or Service.  If the service-providing
relationship of a Participant terminates, or a non-employee director no longer
serves on the Board, other than pursuant to paragraphs (a) through (d) of this
Section 11, all Awards shall immediately terminate, unless the Award Agreement
provides otherwise.  If the status of a Participant’s relationship with the
Company changes, e.g., from a consultant to an employee or vice versa, it will
not be a termination of the service-providing relationship.  Notwithstanding the
foregoing, if a Participant’s employment or service is terminated for Cause, to
the extent the Award is not effectively exercised or has not vested prior to
such termination, it shall lapse or be forfeited to the Company immediately upon
termination.  In all events, an Award will not be exercisable after the end of
its term as set forth in the Award Agreement.

(a)  Retirement.  When a Participant’s employment terminates as a result of
retirement (as such term is defined by the Committee from time to time), the
Committee (in the form of an Award Agreement or otherwise) may permit Awards to
continue in effect beyond the date of retirement, and the exercisability and
vesting of any Award may be accelerated.    

(b)  Resignation in the Best Interests of the Company.  When a Participant
resigns from the Company or the Board and, in the judgment of the chief
executive officer or other senior officer designated by the Committee, the
acceleration and/or continuation of outstanding Awards would be in the best
interests of the Company, the Committee may authorize, where appropriate taking
into account any regulatory or accounting implications of such action, the
acceleration and/or continuation of all or any part of Awards granted prior to
such termination.

(c)  Death or Disability of a Participant.

(i)  In the event of a Participant’s death, the Participant’s estate or
beneficiaries shall have a period specified in the Award Agreement within which
to receive or exercise any outstanding Award held by the Participant under such
terms, and to the extent, as may be specified in the applicable Award Agreement.
 Rights to any such outstanding Awards shall pass by will or the laws of descent
and distribution in the following order: (a) to beneficiaries so designated by
the Participant; if none, then (b) to a legal representative of the Participant;
if none, then (c) to the persons entitled thereto as determined by applicable
law or, absent applicable law, a court of competent jurisdiction.  Subject to
paragraph (iii) below, Awards so passing shall be exercised or paid out at such
times and in such manner as if the Participant were living.

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(ii)  In the event a Participant is deemed by the Company to be disabled within
the meaning of the Award Agreement, or, absent a definition therein, a
“permanent and total disability” as defined in Section 22(e)(3) of the Code, the
Award shall be exercisable for the period, and to the extent, specified in the
Award Agreement.  Awards and rights to any such Awards may be paid to or
exercised by the Participant, if legally competent, or a legally designated
guardian or representative if the Participant is legally incompetent by virtue
of such disability.  

(iii)  Upon a Participant’s termination of employment due to death or “permanent
and total disability,” except as otherwise specified in an Award Agreement, any
Options held by such Participant shall expire one (1) year from the date of the
Participant’s termination of employment.

(iv)  After the death or disability of a Participant, the Committee may in its
sole discretion at any time (a) terminate restrictions in Award Agreements; and
(b) accelerate any or all installments and rights.

(v)  In the event of uncertainty as to interpretation of or controversies
concerning this paragraph (c) of Section 11, the Committee’s determinations
shall be binding and conclusive on all interested parties.

(d)  Expiration of Options.  Upon a Participant’s termination of employment,
except as otherwise specified in an Award Agreement or in paragraph (c) above,
any vested Options held by such Participant shall expire ninety (90) days after
the date of the Participant’s termination of employment.

(e)  No Employment or Service Rights.  The Plan shall not confer upon any
Participant any right with respect to continuation of employment or service by
the Company or service as a director, nor shall it interfere in any way with the
right of the Company to terminate any Participant’s employment at any time.

12.  Nonassignability.  Except as provided in subsection (c) of Section 11 and
this Section 12, no Award or any other benefit under the Plan shall be
assignable or transferable, or payable to or exercisable by anyone other than
the Participant to whom it was granted.  Notwithstanding the foregoing, the
Committee (in the form of an Award Agreement or otherwise) may permit Awards,
other than Incentive Stock Options, to be transferred to members of the
Participant’s immediate family, to trusts for the benefit of the Participant
and/or such immediate family members, and to partnerships or other entities in
which the Participant and/or such immediate family members own all the equity
interests.  For purposes of the preceding sentence, “immediate family” shall
mean a Participant’s spouse, issue and spouses of his issue.

13.  Adjustments.  In the event of any corporate event or transaction, such as a
merger, consolidation, share exchange, recapitalization, reorganization,
separation, stock dividend, stock split, split-up, spin-off or other
distribution of stock or property of the Company, combination of shares,
exchange of shares, dividend in kind, or other like change in capital structure
or distribution (other than normal cash dividends) to shareholders of the
Company, the Committee, in order to prevent dilution or enlargement of
Participants’ rights under the Plan, shall substitute or adjust, in an equitable
manner (including adjustments to avoid fractional shares), (a) the number of
Common Shares (i) reserved under the Plan, (ii) available for Incentive Stock
Options, Restricted Stock or Restricted Stock Units, (iii) for which Awards may
be granted to an individual Participant, and (iv) covered by outstanding Awards
denominated in stock, (b) the stock prices related to outstanding Awards; and
(c) the appropriate Fair Market Value and other price determinations for such
Awards.  In the event of a merger, consolidation, statutory share exchange,
acquisition of property or stock, separation, sale or disposition of all or
substantially all assets, reorganization or liquidation, the Committee shall be
authorized to (a) issue or assume Awards, whether or not in a transaction to
which Section 424(a) of the Code applies, by means of substitution of new Awards
for previously issued awards or an assumption of previously issued awards, (b)
convert any outstanding Awards into cash or a right to receive cash on a basis
to be determined by the Committee in its sole discretion, and cancel any
underwater Awards and/or (c) waive in whole or in part any remaining
restrictions or vesting requirements in connection with any Awards.  Any
adjustment, waiver, conversion or other action taken by the Committee under this
Section 13 shall be conclusive and binding on all Participants, the Company and
their successors, assigns and beneficiaries.  All adjustments under this
Section 13 shall be made in a manner such that they will not result in a penalty
under Section 409A of the Code.

14.  Change of Control.  Except as otherwise expressly provided herein or in the
applicable Award Agreement, upon a Participant’s involuntary termination of
employment or service without Cause within three (3) months prior to or one (1)
year following a Change of Control, all Awards (including those that are assumed
or were substituted or converted) will become fully vested and, for Options and
SARs, immediately exercisable.

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15.  Notice.  Unless otherwise specified in the Award Agreement or in this Plan,
any notice to the Company required by any of the provisions of this Plan shall
be addressed to the director of human resources or to the chief executive
officer of the Company in writing, and shall become effective when it is
received by the office of either of them.  Any notice to a Participant shall be
addressed to the Participant at his last known address as it appears on the
Company’s records.

16.  Governing Law.  The Plan and all determinations made and actions taken
pursuant hereto shall be governed by the laws of the State of Wisconsin without
giving effect to its conflicts of law provisions.

17.  Effective and Termination Dates.  The effective date of the Plan is
December 16, 2010, subject to shareholder approval.  The Plan shall terminate on
December 16, 2020, subject to earlier termination by the Board pursuant to
Section 10, after which no Awards may be made under the Plan, but any such
termination shall not affect Awards then outstanding or the authority of the
Committee to continue to administer the Plan.  

18.  Other Benefit and Compensation Programs.  Payments and other benefits
received by a Participant pursuant to an Award shall not be deemed a part of
such Participant’s regular, recurring compensation for purposes of the
termination or severance plans of the Company and shall not be included in, nor
have any effect on, the determination of benefits under any other employee
benefit plan, contract or similar arrangement, unless the Committee expressly
determines otherwise.

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