PROMISSORY NOTE
 
 

$500,000.00  
September 12, 2008

 
FOR VALUE RECEIVED, the undersigned, PURPLE BEVERAGE COMPANY, INC., a Nevada
corporation ("Debtor"), promises to pay to the order of Barry Honig., or its
successors or assigns ("Lender"), on October 13, 2008 ("Maturity Date"), at 551
Fifth Avenue, Suite 1601, New York, New York 10176, or at such other place as
the Lender may designate from time to time in writing to the Debtor, in lawful
money of the United States of America, the principal sum of Five Hundred
Thousand Dollars and no cents ($500,000.00), together with interest on the
unpaid principal balance of this Note from the date hereof until paid at five
percent (5%) per annum. In the event of Debtor's default hereunder, interest on
amounts past due pursuant to this Note shall be paid at a rate of eighteen
percent (18%) per annum. Interest shall be computed on the basis of a 360-day
year.

The delay or failure to exercise any right hereunder shall not waive such right.
The undersigned hereby waives demand, presentment, protest, notice of dishonor
or nonpayment, notice of protest, any and all delays or lack of diligence in
collection hereof and assents to each and every extension or postponement of the
time of payment or other indulgence.

In the event of default hereunder such that this Note is placed in the hands of
an attorney for collection (whether or not suit is filed), or if this Note is
collected by suit or legal proceedings or through bankruptcy proceedings, Debtor
agrees to pay reasonable attorney’s fees and expenses of collection.

This Note shall be governed by, and construed and interpreted in accordance
with, the laws of the State of New York. Exclusive jurisdiction relating to this
Note shall vest in courts located in New York State.

IN WITNESS WHEREOF, the undersigned has duly executed and delivered this Note
the date and year first above written.
 

        PURPLE BEVERAGE COMPANY, INC.  
   
   
    By:   /s/ Theodore Farnsworth  

--------------------------------------------------------------------------------

Name: Theodore Farnsworth   Title: Chief Executive Officer

 
 
 

--------------------------------------------------------------------------------