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Exhibit 10.3.1

MEMBERSHIP UNIT PURCHASE AGREEMENT

by and among

MF + P ACQUISITION CO.,

INTEGRATED MEDIA SOLUTIONS, LLC

ROBERT INGRAM,

DESIREE DU MONT

and

RON CORVINO
 

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Dated May 6, 2010 and effective as of April 30, 2010

 

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MEMBERSHIP UNIT PURCHASE AGREEMENT

MEMBERSHIP UNIT PURCHASE AGREEMENT (this "Agreement") dated May 6, 2010 and
effective as of the close of business on April 30, 2010 (the "Effective Date") ,
by and among MF + P ACQUISITION CO., a Delaware corporation (the "Purchaser"),
INTEGRATED MEDIA SOLUTIONS, LLC, a New York limited liability company ("IMS
Holdco"), ROBERT INGRAM ("Ingram"), DESIREE DU MONT ("Desiree"), RON CORVINO
("Ron"; and together with Ingram and Desiree, individually a "Principal" and
collectively, the "Principals"), and solely for purposes of Sections 7.6.6 and
8.19, MDC Partners Inc., a corporation existing under the laws of Canada ("MDC
Partners").

WITNESSETH:

WHEREAS, IMS Holdco formed Integrated Media Solutions Partners LLC, a Delaware
limited liability company (the "Company"), with IMS Holdco as its initial member
owning 100% of the issued and outstanding membership units in the Company (the
"Membership Units");

WHEREAS, prior to the execution and delivery of this Agreement, IMS Holdco
contributed substantially all of its assets, subject to certain disclosed
liabilities, and its ongoing business, to the Company pursuant to a General
Assignment, Bill of Sale and Assumption Agreement attached hereto as Exhibit A
(the "Conveyance Document");

WHEREAS, IMS Holdco desires to sell, and the Purchaser desires to purchase, 75%
of the Membership Units to be designated as "Class A Units" (the "Purchased
Units"), pursuant to the provisions of this Agreement such that after giving
effect to such purchase, the Membership Units will be owned as follows: the
Purchaser – 75%; IMS Holdco – 25%;

WHEREAS, simultaneously with the execution and delivery of this Agreement, the
Purchaser, IMS Holdco and the Company are executing and delivering an Amended
and Restated Limited Liability Company Agreement of the Company (the "Operating
Agreement"), attached hereto as Exhibit B;

NOW, THEREFORE, in consideration of the mutual covenants and agreements set
forth in this Agreement, and for other good and valuable consideration, the
receipt and sufficiency of which are hereby acknowledged, the parties do hereby
agree as follows:

ARTICLE I
SALE OF THE PURCHASED UNITS

Section 1.1       Sale of the Purchased Units.   Subject to the terms and
conditions herein stated, IMS Holdco agrees to sell, assign, transfer and
deliver to the Purchaser as of the Effective Date (as defined in Section 2.2),
and the Purchaser agrees to purchase from IMS Holdco as of the Effective Date,
the Purchased Units.

 

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ARTICLE II
PURCHASE PRICE AND CLOSING

Section 2.1   Purchase Price; Working Capital Adjustment.

2.1.1    Purchase Price.  In full consideration for the purchase by the
Purchaser of the Purchased Units, the purchase price (the "Purchase Price"),
shall be calculated and paid by the Purchaser to IMS Holdco, as set forth below
(capitalized terms used in this Article II and not otherwise defined, shall have
the meaning ascribed to such terms in Sections 2.1.2  below):

(a)       Closing Payment.  At the Closing, the Purchaser shall pay to IMS
Holdco an amount equal to $20,000,000 ("CP").

(b)       Working Capital Payment.  If the Effective Date Working Capital, as
finally determined pursuant to the procedures set forth in Section 2.1.3, is
less than the Target Working Capital (such difference being referred to herein
as the "Working Capital Shortfall"), then within five business days after the
Special Determination (as defined in Section 2.1.3(i) below) and any adjustments
thereto shall have become binding on the parties pursuant to the procedures set
forth in Section 2.1.3, (A) IMS Holdco shall pay to the Purchaser 75% of the
Working Capital Shortfall and (B) immediately thereafter, IMS Holdco and the
Purchaser shall contribute to the capital of the Company as a contribution to
capital, 25% and 75%, respectively, of the Working Capital Shortfall.  If IMS
Holdco fails to make all or any portion of the payment referred to in (A) above
or the contribution referred to in (B) above, in addition to any other legal
remedies available to it, the Purchaser shall have the right to offset any
remaining unpaid amount against any future Purchase Price payments to IMS
Holdco, which in the case of (B) above shall then be contributed by the
Purchaser to the capital of the Company in respect of IMS Holdco's obligation
under (B) above.  If the Effective Date Working Capital, as finally determined
pursuant to the procedures set forth in Section 2.1.3, is greater than Target
Working Capital, within five days after the Special Determination and any
adjustments thereto shall have become binding on the parties pursuant to the
procedures set forth in Section 2.1.3, the Company shall make a distribution to
IMS Holdco in the amount of the difference between Target Working Capital and
the Effective Date Working Capital. Any amount paid pursuant to this Section
2.1.1(b) shall be referred to as the "Working Capital Payment."

(c)       Top-Up Payments. The Purchaser shall pay to IMS Holdco the following
top-up payments (the "Top-Up Payments"):

(i)      On or prior to the first anniversary of the Closing, the Purchaser
shall pay to IMS Holdco an amount equal to $3,333,333 (the "Initial Top-Up
Amount"), plus interest thereon accruing at a rate of 6% per annum from the
Closing through the date of such payment; provided, however, in the event that
on or before December 31, 2010 changes in United States federal long-term
capital gains tax rates are enacted, which will result in an increase in 2011
federal long-term capital gains rates over 2010 federal long-term capital gains
rates (the difference between such rates being referred to herein as the "LTG
Rate Increase"), then, at the election of IMS Holdco (which election must be
made by IMS Holdco in writing and received by the Purchaser no later than
December 20, 2010), such payment shall be made on or prior to December 31, 2010,
provided that the Initial Top-Up Amount shall be reduced by an amount equal to
the product of (x) the Initial Top-Up Amount times (y) ½ of the LTG Rate
Increase.  By way of example, if 2011 federal long-term capital gains rates are
increased from 15% to 25%, then the LTG Rate Increase shall be equal to 10%,
and, if a payment prior to December 31, 2010 is elected by IMS Holdco, the
Initial Top-Up Amount shall be reduced by 5%;

 
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(ii)     on or prior to the second anniversary of the Closing, an amount equal
to $3,333,333, plus interest thereon accruing at a rate of 6% per annum from the
Closing through the date of such payment; and

(iii)    on or prior to the third anniversary of the Closing, an amount equal to
$3,333,334, plus interest thereon accruing at a rate of 6% per annum from the
Closing through the date of such payment.

(d)       First Additional Payment. Subject to clause (m) below, within five
business days after the determination of Adjusted GAAP PBT for calendar year
2010 and any adjustments thereto shall have become binding on the parties in
accordance with the Operating Agreement, the Purchaser shall pay to IMS Holdco
the First Additional Payment ("FAP"), calculated as follows:

FAP = Applicable Percentage x 22.5% x 2010 Adjusted GAAP PBT

; provided, however, in the event that 2010 Adjusted GAAP PBT were less than
$5,333,333, then FAP shall equal (A) the excess, if any, of (i) 2010 Adjusted
GAAP PBT over (ii) $4,000,000, multiplied by (B) 90%, multiplied by (C) the
Applicable Percentage.

(e)       Second Additional Payment. Subject to clause (m) below, within five
business days after the determination of Adjusted GAAP PBT for calendar year
2011 and any adjustments thereto shall have become binding on the parties in
accordance with the Operating Agreement, the Purchaser shall pay to IMS Holdco
the Second Additional Payment ("SAP"), calculated as follows:

SAP = Applicable Percentage x 22.5% x 2011 Adjusted GAAP PBT

; provided, however, in the event that 2011 Adjusted GAAP PBT were less than
$8,000,000, then SAP shall equal (A) the excess, if any, of (i) 2011 Adjusted
GAAP PBT over (ii) $6,000,000, multiplied by (B) 90%, multiplied by (C) the
Applicable Percentage;

; provided further, however, in the event that 2010 Adjusted GAAP PBT were less
than $4,000,000 then for purposes of the calculations of SAP above, 2011
Adjusted GAAP PBT shall be reduced by the amount of such shortfall.

 
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(f)        Third Additional Payment. Subject to clause (m) below, within five
business days after the determination of Adjusted GAAP PBT for calendar year
2012 and any adjustments thereto shall have become binding on the parties in
accordance with the Operating Agreement, the Purchaser shall pay to IMS Holdco
the Third Additional Payment ("TAP"), calculated as follows:

TAP = Applicable Percentage x 22.5% x 2012 Adjusted GAAP PBT

; provided, however, in the event that 2012 Adjusted GAAP PBT were less than
$8,000,000, then TAP shall equal (A) the excess, if any, of (i) 2012 Adjusted
GAAP PBT over (ii) $6,000,000, multiplied by (B) 90%, multiplied by (C) the
Applicable Percentage;

; provided further, however, in the event that (x) the sum of 2010 Adjusted GAAP
PBT and 2011 Adjusted GAAP PBT minus (y) (i) the sum of (A) FAP divided by the
Applicable Percentage applicable to FAP and (B) SAP divided by the Applicable
Percentage applicable to SAP divided by (ii) 90% minus (z) the 2010 Growth
Payment (as defined in Section 2.1.1(i)(ii) herein), were less than $10,000,000,
then for purposes of the calculations of TAP above, 2012 Adjusted GAAP PBT shall
be reduced by the amount of such shortfall.

(g)       Fourth Additional Payment. Subject to clause (m) below, within five
business days after the determination of Adjusted GAAP PBT for calendar year
2013 and any adjustments thereto shall have become binding on the parties in
accordance with the Operating Agreement, the Purchaser shall pay to IMS Holdco
the Fourth Additional Payment ("FOAP"), calculated as follows:

FOAP = Applicable Percentage x 22.5% x 2013 Adjusted GAAP PBT

; provided, however, in the event that 2013 Adjusted GAAP PBT were less than
$8,000,000, then FOAP shall equal (A) the excess, if any, of (i) 2013 Adjusted
GAAP PBT over (ii) $6,000,000, multiplied by (B) 90%, multiplied by (C) the
Applicable Percentage;

; provided further, however, in the event that (x) the sum of 2010 Adjusted GAAP
PBT, 2011 Adjusted GAAP PBT and 2012 Adjusted GAAP PBT minus (y) (i) the sum of
(A) FAP divided by the Applicable Percentage applicable to FAP, (B) SAP divided
by the Applicable Percentage applicable to SAP and (C) TAP divided by the
Applicable Percentage applicable to TAP divided by (ii) 90% minus (z) the 2010
Growth Payment, were less than $16,000,000, then for purposes of the
calculations of FOAP above, 2013 Adjusted GAAP PBT shall be reduced by the
amount of such shortfall.

(h)       Final Additional Payment.  Subject to clause (m) below, within five
business days after the determination of Adjusted GAAP PBT for calendar year
2014 and any adjustments thereto shall have become binding on the parties in
accordance with the Operating Agreement, the Purchaser shall pay to IMS Holdco
the Final Additional Payment ("FIAP"), calculated as follows:

FIAP = Applicable Percentage x 22.5% x 2014 Adjusted GAAP PBT

 
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; provided, however, in the event that 2014 Adjusted GAAP PBT were less than
$8,000,000, then FIAP shall equal (A) the excess, if any, of (i) 2014 Adjusted
GAAP PBT over (ii) $6,000,000, multiplied by (B) 90%, multiplied by (C) the
Applicable Percentage;

; provided further, however, in the event that (x) the sum of 2010 Adjusted GAAP
PBT, 2011 Adjusted GAAP PBT, 2012 Adjusted GAAP PBT and 2013 Adjusted GAAP PBT
minus (y) (i) the sum of (A) FAP divided by the Applicable Percentage applicable
to FAP, (B) SAP divided by the Applicable Percentage applicable to SAP, (C) TAP
divided by the Applicable Percentage applicable to TAP and (D) FOAP divided by
the Applicable Percentage applicable to FOAP divided by (ii) 90% minus (z) the
2010 Growth Payment, were less than $22,000,000, then for purposes of the
calculations of FIAP above, 2014 Adjusted GAAP PBT shall be reduced by the
amount of such shortfall.

(i)        Extra Payment; 2010 Growth Payment.

(i)       (A) The Purchaser shall pay to IMS Holdco an amount equal to $666,666
in respect of the calendar year associated with FAP, such payment to be made in
3 equal installments of $222,222 on the last day of each calendar quarter of the
calendar year associated with FAP, commencing with the last day of the second
calendar quarter of such calendar year and (B) the Purchaser shall pay to IMS
Holdco an amount equal to $1,000,000 in respect of the calendar years associated
with SAP or TAP, as the case may be, such payments to be made in 4 equal
installments of $250,000 on the last day of each calendar quarter of the
calendar years associated with SAP or TAP, as the case may be (each payment
under (A) and (B), an "Extra Payment", and collectively, the "Extra Payments");
provided, however, IMS Holdco shall not be entitled to receive the applicable
Extra Payment in the event that Adjusted GAAP PBT for the applicable calendar
quarter is less than $250,000.

(ii)      Simultaneously with the payment of FAP, on the date FAP is paid to IMS
Holdco, the Purchaser shall pay to IMS Holdco an amount equal to: (x) 50% times
(y) the excess, if any, of (A) 2010 Adjusted GAAP PBT over (B) $5,906,849 (the
"2010 Growth Payment").

(j)        Limitations.  As of any date during the period commencing on the
Effective Date and ending on December 31, 2014, in the event the amount equal to
(A) aggregate Adjusted GAAP PBT through such date less (B) the sum of the
fractions, the numerators of which are each Additional Payment paid or payable
through such date, and the denominators of which are the Applicable Percentage
applicable to such Additional Payment divided by 90%, less (C) the 2010 Growth
Payment, less (D) the aggregate amount of Extra Payments, results in an amount
equal to or in excess of $30,000,000, then thereafter each of the provisos set
forth in Sections 2.1.1(d) through (h) shall no longer be applicable.

(k)       No Negative Payments. Notwithstanding the potential reduction of
Adjusted GAAP PBT as set forth in Sections 2.1.1(e) through (h) above, in the
event that the calculation of FAP, SAP, TAP, FOAP or FIAP, as the case may be,
results in an amount which is less than zero, such Purchase Price component
shall be deemed to be zero.

 
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(l)        Payment of the Purchase Price. Payment of each component of the
Purchase Price and any payment that is required to be made under this Section
2.1 shall be made in United States dollars by the Purchaser by direct wire
transfer to the account of IMS Holdco, as set forth on Schedule 2.1.1 (or to
such other account as IMS Holdco may notify the Purchaser in writing).  Each of
FAP, SAP, TAP, FOAP or FIAP, the Extra Payments and the 2010 Growth Payment, as
the case may be, shall be deemed to include imputed interest, to the extent
required by the Internal Revenue Code of 1986, as amended (the "Code").

(m)      Termination of Additional Payments.  Upon the exercise of a Call under
Section 10.2(a) of the Operating Agreement, the delivery of a Sale Request
Acceptance Notice or the consummation of a sale to a Prospective Purchaser (as
such terms are defined in the Operating Agreement), as the case may be, pursuant
to Section 10.2 of the Operating Agreement (each a "Sale Event"), IMS Holdco's
right to receive any Additional Payments based upon Adjusted GAAP PBT for, or
otherwise in respect of, the calendar year in which the applicable Sale Event
occurred or for any calendar year(s) thereafter, shall cease, and the obligation
of the Purchaser to pay to IMS Holdco any such Additional Payments shall
terminate, contemporaneously with the applicable Sale Event.

2.1.2        Definitions.

(i)            "Additional Payments" shall mean the aggregate amount of the
payments made in Sections 2.1.1(d) through (h).

(ii)           "Adjusted GAAP PBT" with respect to any year, shall mean Adjusted
GAAP PBT (as defined and calculated pursuant to the Operating Agreement) for
such year; provided, however, solely with respect to calendar year 2010, 2010
Adjusted GAAP PBT shall be calculated for the period commencing on May 1, 2010
and ending on December 31, 2010.

(iii)          "Applicable Percentage" shall mean, with respect to any
Additional Payment, a percentage equal to the result of (A)(x) the average
number of Class B Units of the Company owned by IMS Holdco during the calendar
year for which Adjusted GAAP PBT is used to calculate such Additional Payment
(such average being determined as the quotient of (1) the sum of the products of
the varying numbers of Class B Units so owned by IMS Holdco by the number of
days in such year each such number was owned by IMS Holdco, and (2) 365 or 366
days, as applicable for such year), divided by (y) the average total number of
outstanding Class A Units and Class B Units for such year (calculated on the
same basis as provided in the parenthetical under (A)(x) above), divided by (B)
25%.

(iv)          "Effective Date Working Capital" means the current assets of the
Company and its subsidiaries, if any, less the current liabilities of the
Company and the subsidiaries, if any, as of the close of business as of the
Effective Date in accordance with GAAP; provided, however, an amount equal to
$366,273 identified on Schedule 3.23(iv) shall not be treated as a current
liability solely for purposes of determining the Effective Date Working Capital.

 
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(v)           "GAAP" shall mean United States generally accepted accounting
principles consistently applied.

(vi)          "Target Working Capital" means an amount equal to $1.00.

2.1.3        Accounting Procedures.

(i)            The Purchaser shall, or shall cause BDO Seidman LLP, or another
independent accounting firm chosen by the Purchaser (the "Accountants"), at the
Purchaser's expense, as soon as practicable after the Closing, to prepare in
accordance with GAAP and deliver to the Representative, a report containing a
consolidated balance sheet of the Company and its subsidiaries, if any, as of
the close of business as of the Effective Date immediately after the
consummation of the transactions effected by the Conveyance Document (the
"Closing Balance Sheet"), together with a statement of the Accountants based
upon such report which sets forth the Effective Date Working Capital (the
"Special Determination").  The Purchaser shall have the option, in its sole
discretion (and at its sole expense) to instruct the Accountants to audit or
perform agreed upon procedures on the Closing Balance Sheet and to determine the
scope of such audit or procedures.  If the Representative does not agree that
the Special Determination correctly states the Effective Date Working Capital,
the Representative shall promptly (but not later than 30 days after the delivery
to him of the Special Determination) give written notice to the Purchaser of any
exceptions thereto (in reasonable detail describing the nature of the
disagreement asserted).  If the Representative and the Purchaser reconcile their
differences, the Effective Date Working Capital calculation shall be adjusted
accordingly and shall thereupon become binding, final and conclusive upon all of
the parties hereto and enforceable in a court of law.  If the dispute relates to
an accounting issue and if the Representative and the Purchaser are unable to
reconcile their differences in writing within 20 days after written notice of
exceptions is delivered to the Purchaser (the "Reconciliation Period"), the
accounting items in dispute shall be submitted to a mutually acceptable
accounting firm (other than the Accountants) (the "Independent Auditors") for
final determination.  The Effective Date Working Capital calculation shall be
deemed adjusted in accordance with the determination of the Independent Auditors
and shall become binding, final and conclusive upon all of the parties hereto
and enforceable in a court of law.  The Independent Auditors shall consider only
the accounting items in dispute and shall be instructed to act within 20 days
(or such longer period as the Representative and the Purchaser may agree) to
resolve all accounting items in dispute.  If the dispute involves a
non-accounting issue and such dispute cannot be reconciled within the
Reconciliation Period, the dispute shall be settled by a court of competent
jurisdiction.  If the Representative does not give written notice of any
exception within 30 days after the delivery to him of the Special Determination
or if the Representative gives written notification of his acceptance of the
Effective Date Working Capital prior to the end of such 30 day period, the
Effective Date Working Capital set forth in the Special Determination shall
thereupon become binding, final and conclusive upon all the parties hereto and
enforceable in a court of law.

 
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(ii)           In the event the Independent Auditors are for any reason unable
or unwilling to perform the services required of it under this Section 2.1.3,
then the Purchaser and the Representative agree to select another accounting
firm (other than the Accountants) to perform the services to be performed under
this Section 2.1.3 by the Independent Auditors.  If the Purchaser and the
Representative fail to select the Independent Auditors as required by Section
2.1.3(i) above within seven days after the expiration of the Reconciliation
Period or fail to select another accounting firm within seven days after it is
determined that the Independent Auditors will not perform the services required,
either the Purchaser or the Representative may request the Judicial Arbitration
and Mediation Services, Inc. ("JAMS") located in New York, New York, or if JAMS
is not so located, in the jurisdiction of closest proximity to New York, New
York to appoint an independent firm of certified public accountants to perform
the services required under this Section 2.1.3 by the Independent Auditors.  The
fees of JAMS shall be shared equally by the Purchaser and IMS Holdco.  For
purposes of this Section 2.1.3 the term "Independent Auditors" shall include
such other accounting firm chosen in accordance with this Section 2.1.3(ii).

(iii)          The Independent Auditors shall determine the party (i.e., the
Purchaser or the Representative) whose asserted position as to the calculation
of the Effective Date Working Capital is furthest from the determination of the
Effective Date Working Capital by the Independent Auditors, which non-prevailing
party shall pay the fees and expenses of the Independent Auditors and shall
reimburse the prevailing party for the portion of the fees of JAMS previously
paid by it.

2.1.4        Examination of Books and Records.  The books and records of IMS
Holdco (with respect to periods prior to the Closing Date) and the Company and
its subsidiaries (if any) shall be made available during normal business hours
upon reasonable advance notice at the principal office of the Company, to the
parties hereto, the Accountants and the Independent Auditors to the extent
required to determine the calculations required under Section 2.1.  The
Principals, on the one hand, and the Purchaser, on the other hand, shall make
available to the other party and their representatives (including auditors) any
back-up materials generated by them in making any determinations hereunder or to
support a position that is contrary to the position taken by the other party.

Section 2.2       Closing.   The closing of the transactions contemplated by
this Agreement (the "Closing") shall take place simultaneously with the
execution and delivery of this Agreement effective as of the Effective Date, at
the offices of Davis & Gilbert LLP, 1740 Broadway, New York, New York 10019 or
by the exchange of documents and instruments by mail, courier, telecopy and wire
transfer to the extent mutually acceptable to the parties hereto (the date of
closing is referred to as the "Closing Date").  The transactions contemplated by
this Agreement shall be effective as of the Effective Date and the Assets (as
defined in the Conveyance Document) transferred to the Company shall be those
owned by the Company as of the Effective Date, subject to transactions in the
ordinary course of business between the Effective Date and the Closing
Date.  After the Effective Date and through the Closing Date, the operations of
IMS Holdco will be for the account of the Company, and any gain or loss during
such period shall inure to the Company’s detriment or benefit.

 
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Section 2.3       Third Party Consents.  Anything in this Agreement to the
contrary notwithstanding, in the event an assignment or purported assignment to
the Company of any of the agreements, contracts or commitments of IMS Holdco
pursuant to the Conveyance Document or any claim, right or benefit arising
thereunder or resulting therefrom, without the consent of other parties thereto,
would constitute a breach thereof or would not result in the Company receiving
all of the rights of IMS Holdco thereunder, such agreement, contract or
commitment shall be deemed not to have been assigned to the Company.  In those
circumstances, if reasonably requested by the Purchaser, after the Closing, IMS
Holdco and the Principals will use their best efforts to obtain any such consent
(excluding the payment of any fees).  If such consent is not obtained and is
required to effectively assign any agreement, contract or commitment to the
Company, the Principals and IMS Holdco will reasonably cooperate with the
Company to provide the Company with the full claims, rights and benefits
thereunder, including enforcement at the cost and for the benefit of the Company
of any and all rights of IMS Holdco, against a third party thereto arising out
of the breach or cancellation by such third party or otherwise, and any amount
received by IMS Holdco in respect thereof shall be held for and paid over to the
Company.

Section 2.4        Further Assurance; Post Closing Cooperation. IMS Holdco will,
from time to time, at the request of the Purchaser, whether at or after the
Closing Date, execute and deliver such other and further instruments of
conveyance, assignment, transfer and consent necessary for the conveyance,
assignment and transfer of the Assets (as defined in the Conveyance Document)
pursuant to the Conveyance Document.  Following the Closing, upon reasonable
advance notice, each party will afford the other party, its counsel and its
accountants, during normal business hours, reasonable access to the books,
records and other data relating to IMS Holdco or the Company and its
subsidiaries, if any, in its possession with respect to periods prior to the
Closing and the right to make copies and extracts therefrom, to the extent that
such access may be reasonably required by the requesting party in connection
with (i) the preparation of tax returns, (ii) the determination or enforcement
of rights and obligations under this Agreement, (iii) compliance with the
requirements of any Governmental or Regulatory Authority (as defined in Section
3.1.2), (iv) the determination or enforcement of the rights and obligations of
any party entitled to indemnification under Article VII, (v) any actual or
threatened action or proceeding, and (vi) the verification of the Assets and
Assumed Liabilities (as defined in the Conveyance Document).

ARTICLE III
REPRESENTATIONS OF IMS HOLDCO AND THE PRINCIPALS

A.  Each of the Principals severally represents and warrants to and with the
Purchaser, as follows:

Section 3.1       Execution and Validity of Agreements; Restrictive Documents.

3.1.1        Execution and Validity.  The Principal has the full legal right and
capacity to enter into this Agreement and to perform his or her respective
obligations hereunder.  This Agreement has been duly and validly executed and
delivered by such Principal and, assuming due authorization, execution and
delivery by the Purchaser, IMS Holdco and each other Principal a party hereto,
constitutes a legal, valid and binding obligation of such Principal, enforceable
against such Principal in accordance with its terms.

 
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3.1.2        No Restrictions.  There is no suit, action, claim, investigation or
inquiry by any court, tribunal, arbitrator, authority, agency, commission,
official or other instrumentality of the United States, any foreign country or
any domestic or foreign state, county, city or other political subdivision
("Governmental or Regulatory Authority"), and no legal, administrative or
arbitration proceeding is pending or, to such Principal's knowledge, threatened
against the Principal with respect to the execution, delivery and performance of
this Agreement or the transactions contemplated hereby or any other agreement
entered into by such Principal in connection with the transactions contemplated
hereby.

3.1.3        Non-Contravention.  The execution, delivery and performance by the
Principal of his or her obligations hereunder and the consummation of the
transactions contemplated hereby, will not as of the Closing Date (a) result in
the violation by such Principal of any statute, law, rule, regulation or
ordinance (collectively, "Laws"), or any judgment, decree, order, writ, permit
or license (collectively, "Orders"), of any Governmental or Regulatory
Authority, applicable to such Principal, or (b) conflict with, result in a
violation or breach of, constitute (with or without notice or lapse of time or
both) a default under, or require such Principal to obtain any consent, approval
or action of, make any filing with or give any notice to, or result in or give
to any Person any right of payment or reimbursement, termination, cancellation,
modification or acceleration of, or result in the creation or imposition of any
Lien upon any of the assets or properties of such Principal, under any of the
terms, conditions or provisions of any agreement, commitment, lease, license,
evidence of indebtedness, letter of credit, mortgage, indenture, security
agreement, instrument, note, bond, franchise, permit, concession, or other
instrument, obligation or agreement of any kind, written or oral (collectively,
"Contracts"), to which such Principal is a party or by which such Principal or
any of his or her assets or properties are bound.

3.1.4        Approvals and Consents.  No consent, approval or action of, filing
with or notice to any Governmental or Regulatory Authority or Person is
necessary or required under any of the terms, conditions or provisions of any
Law or Order of any Governmental or Regulatory Authority or any Contract to
which the Principal is a party for the execution and delivery of this Agreement
by such Principal, the performance by such Principal of his or her obligations
hereunder or the consummation of the transactions contemplated hereby.

B.  IMS Holdco and the Principals, jointly and severally, represent and warrant
to and with the Purchaser, as follows:

Section 3.2       Existence and Good Standing.  IMS Holdco has the full limited
liability company power and authority to enter into this Agreement and the
Conveyance Document and to perform its obligations hereunder and
thereunder.  The Company has the full limited liability company power and
authority to enter into the Conveyance Document and to perform its obligations
thereunder. The execution and delivery of this Agreement and the Conveyance
Document by IMS Holdco and the Conveyance Document by the Company, and the
consummation by such parties of the transactions contemplated hereby and thereby
have been duly authorized by all required company action on behalf of such
parties.  This Agreement and the Conveyance Document have been duly and validly
executed and delivered by IMS Holdco and constitute a legal, valid and binding
obligation of IMS Holdco, enforceable against it in accordance with their
terms.  The Conveyance Document has been duly and validly executed and delivered
by the Company, and constitutes the legal, valid and binding obligation of the
Company, enforceable against it in accordance with its terms.  The Company and
IMS Holdco are each duly organized and are each validly existing and in good
standing (including tax status) under the laws of the State of Delaware and the
State of New York, respectively, with the full power and authority to own their
respective properties and to carry on their respective businesses (the business
operated by the Company hereinafter referred to as the "Business") all as and in
the places where such properties are now owned or operated or such businesses
are now being conducted except where such failure to qualify would not have a
material adverse effect on the respective businesses.  The Company and IMS
Holdco are each duly qualified, licensed or admitted to do business and each of
them is in good company and tax standing in the jurisdictions set forth on
Schedule 3.2, which are the only jurisdictions in which the ownership, use or
leasing of their respective assets and properties, or the conduct or nature of
their respective businesses, makes such qualification, licensing or admission
necessary.

 
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Section 3.3       Membership Interests; Equity Ownership; No Options or
Restrictions; Subsidiaries and Investments.  The Principals own of record and
beneficially have valid title to 100% of the membership interests of IMS
Holdco.  IMS Holdco owns of record and beneficially has valid title to 100% of
the Membership Units of the Company, including the Purchased Units, and such
ownership is free and clear or all Liens.  Except as set forth on Schedule 3.3,
there are no outstanding subscriptions, options, warrants, rights (including
"phantom stock rights"), calls, commitments, understandings, conversion rights,
rights of exchange, plans or other agreements of any kind providing for the
purchase, issuance or sale of any equity or ownership or proprietary interest of
the Company, or which grants any Person other than IMS Holdco the right to share
in the earnings of the Company.  Except as set forth on Schedule 3.3, the
Company does not, directly or indirectly, own any equity interest in or have any
voting rights with respect to any Person.  There are no outstanding
subscriptions, options, rights, warrants, calls, commitments or arrangements of
any kind to acquire any of the Purchased Units and there are no agreements or
understandings with respect to the sale or transfer of any of the Purchased
Units other than this Agreement. There is no suit, action, claim, investigation
or inquiry by any Governmental or Regulatory Authority, and no legal,
administrative or arbitration proceeding pending or, to the knowledge of the
Principals, threatened, against any Principal or the Company or any of the
Purchased Units, with respect to the execution, delivery and performance of this
Agreement or the Conveyance Document or the transactions contemplated hereby or
thereby or any other agreement entered into by the Principals or IMS Holdco in
connection with the transactions contemplated hereby or thereby.

Section 3.4       Financial Statements and No Material Changes.  Schedule 3.4(A)
sets forth (a) the unaudited balance sheets of IMS Holdco as at December 31,
2008 and December 31, 2009 and the related unaudited statements of operations
for the fiscal years then ended, and (b) the unaudited balance sheets of IMS
Holdco as at March 31, 2010 (the "Balance Sheet") and the related unaudited
statements of operations for the three months then ended.  Such financial
statements have been prepared in accordance with GAAP throughout the periods
indicated except as set forth on Schedule 3.4(B).  Each balance sheet fairly
presents the financial condition of the entity or entities included within such
balance sheet, at the respective date thereof, and reflects all claims against
and all debts and liabilities of such entities, fixed or contingent, as at the
respective date thereof, required to be shown thereon under GAAP and the related
statements of operations fairly present the results of operations for the
respective period indicated.  Except for the transactions consummated pursuant
to the Conveyance Document, since March 31, 2010 (the "Balance Sheet Date"),
there has been no material adverse change in the assets or liabilities, or in
the business or condition, financial or otherwise, or in the results of
operations or prospects of IMS Holdco or the Company.

 
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Section 3.5       Books and Records.  IMS Holdco did not have and the Company
does not have any of its records, systems, controls, data or information
recorded, stored, maintained, operated or otherwise wholly or partly dependent
on or held by any means (including any electronic, mechanical or photographic
process, whether computerized or not) which (including all means of access
thereto and therefrom) were not prior to the Effective Date under the exclusive
ownership and possession of IMS Holdco and which are not now under the exclusive
ownership and possession of the Company.  IMS Holdco or the Principals have
delivered to the Purchaser complete and correct copies of the Certificate of
Formation and the limited liability company agreement of the Company in effect
immediately prior to the execution of this Agreement.

Section 3.6       Title to Properties; Encumbrances; No Prior Activities.

3.6.1        Title to Properties; Encumbrances.  Except for the Excluded Assets
listed in the Conveyance Document, IMS Holdco had and the Company now has good
and valid title to, or enforceable leasehold interests in or valid rights under
contract to use, all the properties and assets owned or used by IMS Holdco
(real, personal, tangible and intangible), including, without limitation (a) all
the properties and assets reflected in the Balance Sheet, (b) all the properties
and assets purchased or otherwise contracted for by IMS Holdco since the Balance
Sheet Date (except for properties and assets reflected in the Balance Sheet or
acquired or otherwise contracted for since the Balance Sheet Date that have been
sold or otherwise disposed of in the ordinary course of business) and (c) all
monies received from clients of the Company (including, without limitation, all
monies received in connection with the Company's media purchase obligations on
behalf of its clients), in each case free and clear of all Liens, except for
Liens set forth on Schedule 3.6.  The property, plant and equipment conveyed by
IMS Holdco to the Company, whether owned or otherwise contracted for, is in a
state of good maintenance and repair (ordinary wear and tear excepted) and is
adequate and suitable for the purposes for which they are presently being used,
including the Business.

3.6.2        No Prior Activities.  The Company was created solely for the
purpose of engaging in the transactions contemplated by the Conveyance Document
and this Agreement.  The Company has not engaged in any activities other than in
connection with its formation, the negotiation, execution and delivery of this
Agreement, the Conveyance Document and the Operating Agreement, and the
consummation of the transactions contemplated hereby and thereby.  Except for
liabilities incurred in connection with its formation and the consummation of
the transactions contemplated by this Agreement, the Conveyance Document and the
Operating Agreement, the Company has not incurred any liabilities or entered
into any agreements or arrangements with any Person.  As of the Closing Date,
(x) neither Media Time Sales LLC nor Performance Fuel Network LLC (collectively,
the "Retained Subsidiaries") are engaged in any operational or business
activities and (y) the Retained Subsidiaries do not have any liabilities
whatsoever or any obligations with respect to any agreements or arrangements
with any Person.

 
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Section 3.7       Real Property.

3.7.1        Owned Real Property. The Company does not own any real property
(including ground leases) or hold a freehold interest in any real property or
any option or right of first refusal or first offer to acquire any real
property.

3.7.2        Leased Real Property.  Schedule 3.7.2 contains an accurate and
complete list of all real property leases, subleases, real property licenses and
other occupancy agreements, including without limitation, any modification,
amendment or supplement thereto and any other related document or agreement
executed or entered into by the Company, or by IMS Holdco and assigned to the
Company pursuant to the Conveyance Document, to which the Company is a party (as
lessee, sublessee, lessor, sublessor, licensor or licensee) (each individually,
a "Real Property Lease" and collectively, the "Real Property Leases").  Each
Real Property Lease set forth on Schedule 3.7.2 (or required to be set forth on
Schedule 3.7.2) is valid, binding and in full force and effect; all rents and
additional rents and other sums, expenses and charges due thereunder to date on
each such Real Property Lease have been paid; and the lessee has been in
peaceable possession since the commencement of the original term of such Real
Property Lease and no waiver, indulgence or postponement of the lessee's
obligations thereunder has been granted by the lessor.  There exists no default
or event of default by IMS Holdco or the Company or to the knowledge of the
Principals by any other party to any Real Property Lease; and there exists no
occurrence, condition or act (including the purchase of the Purchased Units
hereunder) which, with the giving of notice, the lapse of time or the happening
of any further event or condition, would become a default or event of default by
IMS Holdco or the Company under any Real Property Lease, and there are no
outstanding claims of breach or indemnification or notice of default or
termination of any Real Property Lease.  IMS Holdco held and the Company now
holds the leasehold estate on all the Real Property Leases free and clear of all
Liens except as set forth on Schedule 3.7.2.  The real property leased by IMS
Holdco and/or the Company is in a state of good maintenance and repair (ordinary
wear and tear excepted), adequate and suitable for the purposes for which it is
presently being used, and there are no material repair or restoration works
likely to be required in connection with any of the leased real properties.  IMS
Holdco was, and the Company now is, in physical possession and actual and
exclusive occupation of the whole of each of its leased properties.  No
environmental claim has been made against IMS Holdco or the Company with respect
to any Real Property Lease.  Neither IMS Holdco nor the Company owes any
brokerage commission with respect to any of the Real Property Leases.

 
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Section 3.8       Contracts.  Schedule 3.8 hereto contains an accurate and
complete list of the following Contracts (whether written or oral, but
indicating which Contracts are oral) to which the Company is currently a party
or IMS Holdco was a party immediately prior to the assignment of the same to the
Company pursuant to the Conveyance Document (and Schedule 3.8 indicates if a
listed item has not been assigned to and assumed by the Company pursuant to the
Conveyance Document): (a) all Plans (as such term is defined in Section 3.19),
(b) any personal property lease with a fixed annual rental of $10,000 or more,
(c) any Contract relating to capital expenditures which involves payments of
$25,000 or more in any single transaction or series of related transactions,
(d) any Contract relating to the making of a loan or advance to or investment
in, any other Person, (e) any agreement, instrument or arrangement evidencing or
relating in any way to indebtedness for money borrowed or to be borrowed,
whether directly or indirectly, by way of loan, purchase money obligation,
guarantee (other than the endorsement of negotiable instruments for collection
in the ordinary course of business), conditional sale, purchase or otherwise,
(f) any management service, employment, consulting or similar type of Contract
which is not cancelable by the Company or IMS Holdco without penalty or other
financial obligation within 30 days, (g) any Contract limiting the Company's
freedom to engage in any line of business or to compete with any other Person,
including, without limitation, any agreement limiting the ability of the Company
or IMS Holdco or any of their respective affiliates to take on competitive
accounts during or after the term thereof, (h) any collective bargaining or
union agreement, (i) any Contract between the Company, on the one hand, and any
officer or director thereof, on the other hand, not covered by subsection (f)
above (including indemnification agreements), (j) any secrecy or confidentiality
agreement (other than standard confidentiality agreements in computer software
license agreements or agreements with clients entered into in the ordinary
course of business), (k) any agreement with respect to any Intellectual Property
(as defined in Section 3.14) other than "shrink-wrap" and similar end-user
licenses, (l) any agreement with a client required to be listed on Schedule
3.16, (m) any agreement, indenture or other instrument which restricts the
ability of the Company or any of its subsidiaries to make distributions in
respect of its equity, (n) any joint venture agreement involving a sharing of
profits not covered by clauses (a) through (m) above, (o) any Contract (not
covered by another subsection of this Section 3.8) which involves $25,000 or
more over the unexpired term thereof and is not cancelable by the Company,
without penalty or other financial obligation within 30 days; provided, however,
Contracts of a similar nature which individually do not involve $25,000 but in
the aggregate involve $25,000 or more over the unexpired terms shall also be set
forth on Schedule 3.8, (p) any Contract with a media buying service; provided,
however, commitments to purchase media in the ordinary course of business do not
have to be set forth on Schedule 3.8, and (q) any agreement (not covered by
another subsection of this Section 3.8) between the Company, on the one hand,
and any member of the Company, on the other hand. Notwithstanding anything to
the contrary contained above, (x) commitments to media and production expenses
which are fully reimbursable from clients, and (y) estimates or purchase orders
given in the ordinary course of business relating to the execution of projects,
do not have to be set forth on Schedule 3.8. Each Contract which has been
assigned to and assumed by the Company pursuant to the Conveyance Document,
including without limitation, those required to be set forth on Schedule 3.8, is
in full force and effect, and there exists no default or event of default by the
Company or IMS Holdco or, to the knowledge of the Principals, by any other
party, or occurrence, condition, or act (including the purchase of the Purchased
Units hereunder) which, with the giving of notice, the lapse of time or the
happening of any other event or condition, would become a default or event of
default thereunder by the Company, and there are no outstanding claims of breach
or indemnification or notice of default or termination of any such
Contract.  Summaries of all oral Contracts contained on Schedule 3.8 are
complete and accurate in all material respects.

 
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Section 3.9       Non-Contravention; Approvals and Consents.   The execution,
delivery and performance by the Principals, the Company and IMS Holdco of their
respective obligations under this Agreement and the Conveyance Document and the
consummation of the transactions contemplated hereby and thereby, will not (a)
violate, conflict with or result in the breach of any provision of the
certificate of formation and limited liability company agreement (or other
comparable documents) of the Company or IMS Holdco; (b) result in the violation
by the Company or IMS Holdco of any Laws or Orders of any Governmental or
Regulatory Authority, or (c) if the consents and notices set forth in Schedule
3.9 are obtained, conflict with, result in a violation or breach of, constitute
(with or without notice or lapse of time or both) a default under, or require
the Company or IMS Holdco to obtain any consent, approval or action of, make any
filing with or give any notice to, or result in or give to any Person any right
of payment or reimbursement, termination, cancellation, modification or
acceleration of, or result in the creation or imposition of any Lien upon any of
their respective assets or properties, or under any of the terms, conditions or
provisions of any Contract to which the Company or IMS Holdco is a party or by
which the Company or IMS Holdco or any of their respective assets or properties
are or were bound.  Except as set forth in Schedule 3.9, no consent, approval or
action of, filing with or notice to any Governmental or Regulatory Authority or
other Person is necessary or required under any of the terms, conditions or
provisions of any Law or Order of any Governmental or Regulatory Authority or
any Contract to which the Company or IMS Holdco is a party, or by which their
respective assets or properties were or are bound, for the execution and
delivery of this Agreement or the Conveyance Document, the performance by the
Company or IMS Holdco of their respective obligations hereunder or thereunder or
the consummation of the transactions contemplated hereby or thereby.

Section 3.10     Litigation.  Except as set forth on Schedule 3.10, there is no
action, suit, proceeding at law or in equity by any Person, or any arbitration
or any administrative or other proceeding by or before (or to the knowledge of
the Principals, any investigation by) any Governmental or Regulatory Authority,
pending or, to the knowledge of the Principals, threatened, against the Company
or IMS Holdco with respect to this Agreement or the transactions contemplated
hereby or by the Conveyance Document, or any other agreement entered into by the
Company or IMS Holdco in connection with the transactions contemplated hereby,
or against or affecting the Business or the assets transferred to the Company
pursuant to the Conveyance Document; and no acts, facts, circumstances, events
or conditions occurred or exist which are a basis for any such action,
proceeding or investigation.  Neither the Company nor IMS Holdco is subject to
any Order entered in any lawsuit or proceeding. Schedule 3.10 also sets forth
with respect to each pending or, to the knowledge of the Principals, threatened
action, suit or proceeding listed thereon, the amount of costs, expenses or
damages the Company or IMS Holdco has incurred to date and reasonably expects to
incur through the conclusion thereof.

 
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Section 3.11    Taxes.   Each of IMS Holdco and the Company have timely
completed and filed, or caused to be filed, taking into account any valid
extensions of due dates, completely and accurately, all federal, state, local
and foreign (if any) tax or information returns (including estimated tax
returns) required under the statutes, rules or regulations of such jurisdictions
to be filed by each of them.  The term "Taxes" means taxes, duties, charges or
levies of any nature imposed by any taxing or other Governmental or Regulatory
Authority, including without limitation income, gains, capital gains, surtax,
capital, franchise, capital stock, value-added taxes, taxes required to be
deducted from payments made by the payor and accounted for to any tax authority,
employees' income withholding, back-up withholding, withholding on payments to
foreign Persons, social security, national insurance, unemployment, worker's
compensation, payroll, disability, real property, personal property, sales, use,
goods and services or other commodity taxes, business, occupancy, excise,
customs and import duties, transfer, stamp, and other taxes (including interest,
penalties or additions to tax in respect of the foregoing), and includes all
taxes payable by IMS Holdco or the Company pursuant to Treasury Regulations
§1.1502-6 or any similar provision of state, local or foreign law.  All Taxes
shown on said returns to be due and all other Taxes due and owing (whether or
not shown on any Tax return) have been paid and all additional assessments
received prior to the Closing Date have been paid or are being contested in good
faith, in which case, such contested assessments are set forth on Schedule
3.11.  Each of IMS Holdco and the Company has collected all sales, use, goods
and services or other commodity Taxes required to be collected and remitted or
will remit the same to the appropriate taxing authority within the prescribed
time periods.  Each of IMS Holdco and the Company have withheld all amounts
required to be withheld on account of Taxes from amounts paid to employees,
former employees, directors, officers, members, residents and non-residents and
remitted or will remit the same to the appropriate taxing authorities within the
prescribed time periods.  The amount set up as an accrual for Taxes (aside from
any reserved for deferred Taxes established to reflect timing differences
between book and Tax accrual) on the Balance Sheet (as opposed to the notes
thereto) is sufficient for the payment of all unpaid Taxes of IMS Holdco,
whether or not disputed, for all periods ended on and prior to the date
thereof.  Since the Balance Sheet Date, IMS Holdco has not incurred any
liabilities for Taxes other than in the ordinary course of the business of IMS
Holdco consistent with past custom and practice. To the knowledge of the
Principals, no member, manager, director or officer (or employee responsible for
Tax matters) of IMS Holdco or the Company has any reason to believe that any
authorities may assess any additional Taxes for any period for which Tax returns
have been filed.  The Principals have delivered to the Purchaser correct and
complete copies of all federal, state and local income tax returns filed with
respect to IMS Holdco and the Company that were requested by the
Purchaser.  Except as set forth on Schedule 3.11, none of the federal, state or
local income tax returns of either IMS Holdco or the Company have ever been
audited by the Internal Revenue Service or any other Governmental or Regulatory
Authority.  No examination of any return of IMS Holdco or the Company is
currently in progress, and neither IMS Holdco nor the Company has received
notice of any proposed audit or examination.  No deficiency in the payment of
Taxes by IMS Holdco or the Company for any period has been asserted in writing
by any taxing authority and remains unsettled at the date of this
Agreement.  Neither IMS Holdco nor the Company has made any agreement, waiver or
other arrangement providing for an extension of time with respect to the
assessment or collection of any Taxes against it.  Neither IMS Holdco nor the
Company has been a member of an affiliated group filing consolidated federal
income tax returns nor has it been included in any combined, consolidated or
unitary state or local income tax return.  Neither IMS Holdco nor the Company
will be required as a result of a change in accounting method for any period
ending on or before the Closing Date to include any adjustment under Section 481
of the Code (or any similar provision of state, local or foreign income tax law)
in income for any period ending after the Closing Date, or as a result of a
change for any period that may be required by law in connection with this
transaction.  Neither IMS Holdco nor the Company is obligated to make any
payments or is a party to any agreement that under certain circumstances could
obligate it to make any payments that will not be deductible under Section 280G
of the Code.  Neither IMS Holdco nor the Company is or has been a U.S. real
property holding corporation within the meaning or Section 897 of the Code and
none of the Principals or IMS Holdco are nonresident alien individuals within
the meaning of Section 871(b)(1) of the Code.  Neither IMS Holdco nor the
Company has entered into any Tax sharing or indemnification agreement with any
party.  The Company will not be required to include any item of income in, or
exclude any item of deduction from, taxable income for any taxable period (or
portion thereof) ending after the Closing Date as a result of any: (i) "closing
agreement" as described in Code Section 7121 (or any corresponding or similar
provision of state, local, or foreign income tax law); (ii) installment sale or
open transaction disposition made on or prior to the Closing Date; or (iii)
prepaid amount received on or prior to the Closing Date.  Since its inception,
IMS Holdco has been treated as a partnership for federal, state, local and
foreign income tax purposes and will continue to be treated as a partnership
through the Closing Date. Since its formation, the Company has been treated as
disregarded entity within the meaning of Treasury Regulation Section 301.7701-3
for federal, state and local income tax purposes.

 
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Section 3.12     Liabilities.  Except for the Assumed Liabilities (as defined in
the Conveyance Document) set forth in the Conveyance Document, or as set forth
on Schedule 3.12, neither the Company nor IMS Holdco has any outstanding claims,
liabilities or indebtedness of any nature whatsoever as to which the Company is
or may become responsible (collectively in this Section 3.12, "Liabilities"),
whether accrued, absolute or contingent, determined or undetermined, asserted or
unasserted, and whether due or to become due, other than (i) Liabilities
specifically disclosed in any Schedule hereto; (ii) Liabilities under Contracts
of the type required to be disclosed by IMS Holdco, the Company and the
Principals on any Schedule and so disclosed or which because of the dollar
amount or other qualifications are not required to be listed on such Schedule;
and (iii) Liabilities incurred since the Balance Sheet Date in the ordinary
course of business and consistent with past practice of IMS Holdco or the
Company, as the case may be.

Section 3.13     Insurance.  Schedule 3.13 contains a true and complete list
(including the names and addresses of the insurers, the names of the Persons to
whom such insurance policies have been issued, the expiration dates thereof, the
annual premiums and payment terms thereof, whether it is a "claims made" or an
"occurrence" policy and a brief description of the interests insured thereby) of
all liability, property, workers' compensation and other insurance policies
currently in effect that insure the property, assets, Business and employees of
the Company, including but not limited to the property, assets, business and
employees of IMS Holdco that were transferred to the Company pursuant to the
Conveyance Document (other than self-obtained insurance policies by such
employees). Each such insurance policy is valid and binding and in full force
and effect, all premiums due thereunder have been paid and neither IMS Holdco
nor the Company has received any notice of cancellation or termination in
respect of any such policy or default thereunder.  To the knowledge of the
Principals, such insurance policies are placed with financially sound and
reputable insurers, and are in amounts and have coverage that are reasonable and
customary for Persons engaged in the operation of the Business.  Neither IMS
Holdco nor the Company, or to the knowledge of the Principals, the Person to
whom such policy has been issued has received notice that any insurer under any
policy referred to in this Section 3.13 is denying liability with respect to a
claim thereunder or defending under a reservation of rights clause.  Within the
last two years neither IMS Holdco nor the Company has filed for any claims
exceeding $25,000 against any of its insurance policies, exclusive of automobile
and health insurance policies. None of such policies shall lapse or terminate by
reason of the transactions contemplated by this Agreement or the Conveyance
Document and all such policies shall continue in effect after the Closing Date
for the benefit of the Company.  Neither IMS Holdco nor the Company has received
any notice of cancellation of any such policy.  Neither IMS Holdco nor the
Company has received written notice from any of its insurance carriers that any
premiums will be materially increased in the future or that any insurance
coverage listed on Schedule 3.13 will not be available in the future on
substantially the same terms now in effect. Neither IMS Holdco nor the Company
has been refused any insurance or required to pay higher than normal or
customary premiums, nor has its coverage been limited by any insurance carrier
to which it has applied for insurance during the last three years.

 
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Section 3.14     Intellectual Properties.

3.14.1      Definitions.  For purposes of this Agreement, the following terms
have the following definitions:

"Intellectual Property" shall include, without limitation, any or all of the
following and all rights associated therewith: (a) all domestic and foreign
patents, and applications therefor, and all reissues, reexaminations, divisions,
renewals, extensions, continuations and continuations-in-part thereof; (b) all
inventions (whether patentable or not), invention disclosures, improvements; (c)
trade secrets, confidential and proprietary information, know how, technology,
technical data and customer lists, financial and marketing data, pricing and
cost information, business and marketing plans, databases and compilations of
data, rights of privacy and publicity, and all documentation relating to any of
the foregoing; (d) all copyrights, copyright registrations and applications
therefor, unregistered copyrights, the content of all World Wide Web sites of a
Person and all other rights corresponding thereto throughout the world; (e) all
mask works, mask work registrations and applications therefor; (f) all
industrial designs and any registrations and applications therefor; (g) all
trade names, corporate names, logos, trade dress, common law trademarks and
service marks, trademark and service mark registrations and applications
therefor and all goodwill associated therewith; (h) any and all Internet domain
names and Web sites (including all software and applications, and all components
and/or modules thereof), used in connection therewith; and (i) all computer
software including all source code, object code, firmware, development tools,
files, records and data, all media on which any of the foregoing is recorded,
and all documentation related to any of the foregoing.

"Intellectual Property of the Company" shall mean any Intellectual Property that
is owned by the Company (including Intellectual Property transferred by IMS
Holdco to the Company pursuant to the Conveyance Document), including Registered
IP and Unregistered IP.

"Licensed Intellectual Property" means any Intellectual Property owned by
another Person that is used by the Company in the operation of the Business,
including Off-the-Shelf Software (as defined below), but excluding rights in or
to materials created for clients, to the extent to which such (x) client is the
first owner of copyright in such materials or (y) the materials are subject to a
written assignment of copyright in favor of clients of the Company.

 
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3.14.2      Representations.  Except as set forth on Schedule 3.14.2, all of the
Intellectual Property of IMS Holdco was transferred to the Company pursuant to
the Conveyance Document. Schedule 3.14.2 hereto contains an accurate and
complete list of all (a) patents, patent applications, registered trademarks,
applications for registered trademarks, registered service marks, domain names,
applications for registered service marks, logos, registered copyrights and
applications for registered copyrights which are owned by the Company (the
"Registered IP"), (b) all unregistered trademarks, unregistered service marks
and material unregistered copyrights which are owned by the Company (the
"Unregistered IP") and (c) all Licensed Intellectual Property that is material
to the operation of the Business, other than widely distributed off-the-shelf
applications subject to shrink-wrap and similar non-negotiated end-user license
agreements ("Off-the-Shelf Software"). Except as set forth on Schedule 3.14.2,
the registrations and applications of the Registered IP listed on Schedule
3.14.2 are in the name of IMS Holdco, and are valid, in proper form, enforceable
and subsisting, all necessary registration and renewal fees in connection with
such registrations have been made and all necessary documents and certificates
in connection with such registrations have been filed with the relevant patent
and Internet domain names, copyrights and trademark authorities in the United
States or other jurisdictions where the Business is conducted for the purposes
of maintaining such Intellectual Property registrations, and applications
therefor, and no actions (including filing of documents or payments of fees) are
due within ninety (90) days after the Closing.  No registration, or application
therefor, for any of the Registered IP has lapsed, expired, or been abandoned,
and no such registrations, or applications therefor, are the subject of any
opposition, interference, cancellation, or other legal, quasi-legal, or
governmental proceeding pending before any governmental, registration, or other
authority in any jurisdiction.  Except as set forth on Schedule 3.14.2, (i) the
Company is the sole and exclusive owner of all rights, title and interest in and
to the Intellectual Property of the Company, free and clear of all Liens, (ii)
no Person has any rights to use any of the Intellectual Property of the Company,
(iii) neither IMS Holdco nor the Company has granted to any Person, or
authorized any Person to retain, any ownership in the Intellectual Property of
the Company, and (iv) all Licensed Intellectual Property in the Company's
possession or used in the operation of the Business has been properly licensed
from the owner of such Intellectual Property, and the Company possesses all
license agreements, certificates or documentation sufficient to substantiate
such rights, and the Company is in compliance with, and IMS Holdco has not in
the past violated, such license agreements.  Except as set forth on Schedule
3.14.2, the consummation of the transactions contemplated hereby will not result
in any loss or impairment of the Company's rights to own or use any Intellectual
Property, nor will such consummation require the consent of any third party in
respect of any Intellectual Property. The operation of the Business and use of
all Intellectual Property therein does not infringe the Intellectual Property of
any other Person. There are no proceedings pending or, to the knowledge of the
Principals, threatened against IMS Holdco or the Company with respect to the
Intellectual Property, or with respect to any other Intellectual Property,
alleging the infringement or misappropriation by IMS Holdco or the Company of
any Intellectual Property of any Person, and neither IMS Holdco nor the Company
has received notice from any Person that the operation of the Business infringes
the Intellectual Property of any Person.  There are no claims pending or, to the
knowledge of the Principals, threatened challenging the validity of any
Intellectual Property of the Company or any Intellectual Property used by the
Company in the conduct of the Business. Neither IMS Holdco nor the Company has
entered into or is otherwise bound by any consent, forbearance or any settlement
agreement which limits the rights of the Company to use the Intellectual
Property of the Company. To the knowledge of the Principals, no Person is
infringing or misappropriating any of the Intellectual Property of the Company.
All Intellectual Property of the Company was either developed (a) by employees
of IMS Holdco within the scope of such employee's employment duties; or (b) by
independent contractors or other third parties who have assigned all of their
rights therein to IMS Holdco pursuant to a written agreement, and all such
employees, independent contractors, and other third parties have waived,
pursuant to a written agreement, their moral rights in all such Intellectual
Property in favor of the Company or IMS Holdco.  Except as set forth on Schedule
3.14.2, the Intellectual Property of the Company does not contain any software
licensed under terms which require, as a condition of the use, modification, or
distribution of such software, that other software incorporated into, derived
from, or distributed with such software: (x) be disclosed or distributed in
source code form; (y) be licensed under terms that permit making derivative
works; or (z) be redistributable at no charge to subsequent licensees.

 
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3.14.3      Privacy and Security.  All information or data of any kind possessed
by the Company, including but not limited to, personally identifiable
information collected from consumers ("PII"), aggregate or anonymous information
collected from consumers ("Non-PII") and employee data (collectively, "Data"),
has been collected, by IMS Holdco or the Company, or any other Person, and is
being maintained, stored, processed and used by the Company, in compliance with
all Laws and Orders.  IMS Holdco or the Company has at all times presented a
privacy policy ("Privacy Policy") to consumers prior to the collection of any
PII or Non-PII online.  The Privacy Policy, and any other representations,
marketing materials and advertisements that address privacy issues and the
treatment of PII and Non-PII, accurately and completely describe IMS Holdco's
and the Company's respective information collection and use practices, and no
such notices or disclosures have been inaccurate, misleading or
deceptive.  Neither IMS Holdco nor the Company has collected or received any PII
from children under the age of 13 without verifiable parental consent or
directed any of its websites to children under the age of 13 through which such
PII could be obtained.  IMS Holdco and the Company have stored and maintained
all Data in a secure manner, using commercially reasonable technical measures,
to assure the integrity and security of the Data and to prevent loss,
alteration, corruption, misuse and unauthorized access to such Data.  There has
been no unauthorized use, access to or disclosure of any Data.  Neither IMS
Holdco nor the Company has received any claims, notices or complaints regarding
its information practices or use of Data.  The consummation of the transactions
contemplated hereby will not result in any loss or impairment of the rights to
own and use any Data, nor will such consummation require the consent of any
third party in respect of any Data.

Section 3.15     Compliance with Laws.  The Company is, and the Business
(including the business conducted by IMS Holdco) has been conducted, in
compliance with all applicable Laws and Orders, except in each case (other than
with respect to compliance with environmental Laws and Orders relating to the
regulation or protection of the environment ("Environmental Laws and Orders"))
where the failure to so comply would not reasonably be expected to have a
Material Adverse Effect (as defined below), including without limitation: (a)
all Laws and Orders promulgated by the Federal Trade Commission or any other
Governmental or Regulatory Authority; (b) all Environmental Laws and Orders; and
(c) all Laws and Orders relating to labor, civil rights, and occupational safety
and health laws, worker's compensation, employment and wages, hours and
vacations, or pay equity. Neither IMS Holdco nor the Company has been charged
with, or, to the knowledge of the Principals, threatened with or under any
investigation with respect to, any charge concerning any violation of any Laws
or Orders. The term "Material Adverse Effect" as it applies to IMS Holdco or the
Company, shall mean a material adverse effect on its operations, business,
prospects, assets or financial condition. The Company has all permits, licenses,
and other government certificates, authorizations and approvals ("Required
Permits") required by any Governmental or Regulatory Authority for the operation
of the Business, except where the failure to have such Required Permits would
not reasonably be expected to have a Material Adverse Effect.  All of the
Required Permits are in full force and effect and no action or claim is pending,
nor to the knowledge of the Principals, threatened, to revoke or terminate any
such Required Permit or declare any such Required Permit invalid in any respect.

 
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Section 3.16     Client Relations.  Schedule 3.16 sets forth (a) the 20 largest
clients of IMS Holdco (measured by revenues), and the revenues from each such
client and from all clients (in the aggregate) for the calendar year ended
December 31, 2009 and (b) the clients projected to be the 20 largest clients
(measured by revenues) of the Company based on its current profit plan for the
twelve months ending December 31, 2010, together with the estimated revenues
from each such client and all clients (in the aggregate) for such period.  IMS
Holdco and the Principals represent that the estimated revenues set forth on
Schedule 3.16 were made in good faith and on a reasonable basis.  Except as set
forth on Schedule 3.16, no client of IMS Holdco or the Company has advised IMS
Holdco, the Company or any Principal in writing that it is (x) terminating or
considering terminating the handling of its business by IMS Holdco or the
Company or in respect of any particular product, project or service or (y)
planning to reduce its future spending with IMS Holdco or the Company in any
material manner; and no client has orally advised the Company, IMS Holdco or any
Principal of any of the foregoing events.

Section 3.17     Accounts Receivable; Work-in-Process; Accounts Payable.  The
amount of all work-in-process, accounts receivable, unbilled invoices (including
without limitation unbilled invoices for services and out-of-pocket expenses)
and other debts due or recorded in the records and books of account of IMS
Holdco and which were transferred to the Company pursuant to the Conveyance
Document, as being due to the Company and reflected on the Balance Sheet and the
Closing Balance Sheet represent or will represent valid obligations arising from
sales actually made or services actually performed in the ordinary course of
business and will be good and collectible in full (less the amount of any
provision, reserve or similar adjustment therefor reflected on the Balance Sheet
and the Closing Balance Sheet) in the ordinary course of business, and none of
the accounts receivable or other debts (or accounts receivable arising from any
such work-in-process or unbilled invoices) is or will be subject to any
counterclaim or set-off except to the extent of any such provision, reserve or
adjustment.  The accounts payable set forth on the Balance Sheet, and the
accounts payable incurred since the Balance Sheet Date through the Closing Date,
represent trade payables resulting from bona fide transactions incurred in the
ordinary course of business. There has been no change since the Balance Sheet
Date in the amount or aging of the work-in-process, accounts receivable,
unbilled invoices, or other debts due to the Company, or the reserves with
respect thereto, or accounts payable of the Company which would have a Material
Adverse Effect.

Section 3.18     Employment Relations.  (a) No unfair labor practice complaint
against IMS Holdco or the Company is pending before any Governmental or
Regulatory Authority; (b) there is no organized labor strike, dispute, slowdown
or stoppage pending or to the knowledge of the Principals, threatened against or
involving the Business; (c) there are no labor unions representing or, to the
knowledge of the Principals, attempting to represent the employees of IMS Holdco
who became employees of the Company; (d) no claim or grievance nor any
arbitration proceeding arising out of or under any collective bargaining
agreement is pending against any of the Company, IMS Holdco or the Principals
and to the knowledge of the Principals, no such claim or grievance has been
threatened; (e) no collective bargaining agreement is currently being negotiated
by IMS Holdco or the Company; and (f) IMS Holdco did not experience any work
stoppage or similar organized labor dispute during the last three years.  Except
as set forth on Schedule 3.10, there is no legal action, suit, proceeding or
claim pending or, to the knowledge of the Principals, threatened between the
Company or IMS Holdco and any employees or former employees of the Company or
IMS Holdco, agents or former agents of the Company or IMS Holdco, job applicants
or any association or group of any employees of the Company or IMS Holdco, in
each case prior to the transfer of the Business to the Company.

 
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Section 3.19     Employee Benefit Matters.

3.19.1      List of Plans.  Schedule 3.8 to this Agreement lists all employee
benefit plans (as defined in Section 3(3) of the Employee Retirement Income
Security Act of 1974, as amended ("ERISA")) and all bonus, incentive, deferred
compensation, stock option, restricted stock, stock appreciation rights, phantom
stock rights, retiree medical or life insurance, supplemental retirement,
severance or other benefit plans, individual retirement programs or
arrangements, and all termination, severance or other Contracts, whether
covering one Person or more than one Person, and whether or not subject to any
of the provisions of ERISA, which are or have been maintained, contributed to or
sponsored by IMS Holdco or the Company or any ERISA Affiliate (as defined in
Section 3.19.3) for the benefit of any employee of IMS Holdco or the Company
(each item listed on Schedule 3.8 being referred to herein individually, as a
"Plan" and collectively, as the "Plans").  For purposes of this Agreement,
"foreign benefit plan" means each material plan, program or agreement
contributed to, sponsored or maintained by either IMS Holdco, the Company or any
ERISA Affiliate that is maintained outside of the United States, or that covers
primarily employees residing or working outside of the United States, and which
would be treated as a Plan had it been a material United States plan, program or
agreement.  IMS Holdco has delivered to the Purchaser, to the extent applicable,
a complete and accurate copy of: (a) each written Plan and descriptions of any
unwritten Plan (including all amendments thereto whether or not such amendments
are currently effective); (b) each summary plan description and all summaries of
subsequent material modifications relating to a Plan; (c) each current trust
agreement or other funding arrangement with respect to each Plan, including
insurance contracts; (d) the most recently filed IRS Form 5500 relating to each
Plan, if any; (e) the most recently received IRS opinion, advisory or
determination letter for each Plan, if any; and (f) the three most recently
prepared actuarial reports (if applicable) and financial statements, if any, in
connection with each Plan.  None of the Principals, IMS Holdco or the Company
has made any commitment, (i) to create or cause to exist any Plan not set forth
on Schedule 3.8 or (ii) to modify, change or terminate any Plan.

3.19.2      Severance.  None of the Plans, nor, except as set forth on Schedule
3.19.2, any employment agreement or other Contract to which IMS Holdco or the
Company is a party or bound, (a) provides for the payment of or obligates IMS
Holdco or the Company to pay separation, severance, termination or similar-type
benefits to any Person; or (b) obligates IMS Holdco or the Company to pay
separation, severance, termination or similar-type benefits as a result of any
transaction contemplated by this Agreement or as a result of a "change in
control," within the meaning of such term under Section 280G of the Code, either
alone or in conjunction with any subsequent occurrence.

 
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3.19.3      Multi-Employer Plans.  None of IMS Holdco, the Company or any ERISA
Affiliate has maintained, contributed to or participated within the preceding
three years in a multi-employer plan (within the meaning of Section 3(37) or
4001(a)(3) of ERISA) or a multiple employer plan subject to Sections 4063 and
4064 of ERISA, nor has any obligations or liabilities, including withdrawal,
reorganization or successor liabilities, regarding any such plan. As used
herein, the term "ERISA Affiliate" means any Person that is or has been a member
of a controlled group of organizations (within the meaning of Sections 414(b),
(c), (m) or (o) of the Code) of which IMS Holdco or the Company is a member.

3.19.4      Welfare Benefit Plans.  Each of IMS Holdco and the Company has
expressly reserved the right, in all Plan documents relating to welfare benefits
provided to employees, former employees, officers, directors and other
participants and beneficiaries, to amend, modify or terminate at any time the
Plans which provide for welfare benefits, and neither IMS Holdco nor any
Principal is aware of any fact, event or condition that could reasonably be
expected to restrict or impair such right. Except as required under Section 601
of ERISA, none of IMS Holdco, the Company or any ERISA Affiliate has made any
promises or commitments to provide, and is not obligated to provide (i) medical
benefits (including without limitation through insurance) to retirees or former
employees of IMS Holdco, the Company or any ERISA Affiliate or their respective
dependants, or (ii) life insurance or other death benefits to retired employees
or former employees of IMS Holdco, the Company or any ERISA Affiliate or their
respective dependants.

3.19.5      Administrative Compliance.  Each Plan is now and has been operated
in all material respects in accordance with the requirements of its terms and
with all applicable Laws, including, without limitation, ERISA, the Health
Insurance Portability and Accountability Act of 1996 (as amended by the Health
Information Technology for Economic and Clinical Health Act) and the Code,
including, without limitation, all nondiscrimination and minimum coverage
requirements of Sections 401(a) and 410(b) thereof, the Age Discrimination in
Employment Act, Family and Medical Leave Act, the Americans with Disabilities
Act, the Equal Pay Act, Title VII of the Civil Rights Act of 1964, and the
health care continuation coverage provisions of the Consolidated Omnibus Budget
Reconciliation Act of 1985, and the regulations and authorities published
thereunder.  Each of IMS Holdco and the Company has performed all obligations
required to be performed by it under, is not in any respect in default under or
in violation of, and the Principals have no knowledge of any default or
violation by any Person under, any Plan.  Except as set forth on Schedule 3.9,
no legal action, suit, audit, investigation or claim is pending or threatened
with respect to any Plan (other than claims for benefits in the ordinary
course), and no fact, event or condition exists that would be reasonably likely
to provide a legal basis for any such action, suit, audit, investigation or
claim.  All reports, disclosures, notices and filings with respect to such Plans
required to be made to employees, participants, beneficiaries, alternate payees
and any Governmental or Regulatory Authority have been timely made or an
extension has been timely obtained. With respect to any insurance policy
providing funding for benefits or an investment alternative under any Plan, (i)
no liability or loss shall be incurred by the Company or any such Plan in the
nature of a retroactive rate adjustment, loss sharing arrangement or other
liability or loss, and (ii) no insurance company issuing any such policy is in
receivership, conservatorship, liquidation or similar proceeding and, to the
knowledge of the Principals, no such proceedings with respect to any insurer are
imminent.

 
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3.19.6      Tax-Qualification.  Each Plan which is intended to be qualified
under Sections 401(a) or 408(k) of the Code is qualified under Sections 401(a)
and 408(k) of the Code (and, if applicable, complies with the requirements of
Section 401(k) of the Code), and has received a favorable opinion, advisory or
determination letter from the IRS that it is so qualified or is covered by a
determination letter issued for master or prototype plans.  Each trust
established in connection with any Plan which is intended to be exempt from
federal income taxation under Section 501(a) of the Code is exempt under Section
501(a) of the Code; and no fact or event has occurred or condition exists since
the date of such opinion, advisory or determination letter from the IRS which
would be reasonably likely to adversely affect the qualified status of any such
Plan or the exempt status of any such trust. Each Plan that is a foreign benefit
plan which is intended to be qualified with the appropriate Governmental or
Regulatory Authority in the relevant country has received a favorable
determination that it is so qualified, and each trust established in connection
with such foreign benefit plan that is intended to be exempt from taxation has
received a favorable determination that it is so exempt.

3.19.7      Funding; Excise Taxes.  There has been no prohibited transaction
(within the meaning of Section 406 of ERISA or Section 4975 of the Code) with
respect to any Plan subject to ERISA.  None of IMS Holdco, the Company or any
ERISA Affiliate has incurred any liability for any excise tax arising under
Sections 4971, 4972, 4973, 4974, 4975, 4976, 4977, 4978, 4978B, 4979, 4979A,
4980, 4980B, 4980D or 4980E of the Code or any civil penalty arising under
Sections 409, 502(i) or 502(l) of ERISA, and no fact, event or condition exists
which could give rise to any such liability.  None of IMS Holdco, the Company or
any ERISA Affiliate has incurred any liability under, arising out of or by
operation of Section 302(c)(11) or Title IV of ERISA (other than liability for
premiums to the Pension Benefit Guaranty Corporation ("PBGC") arising in the
ordinary course), including, without limitation, any liability in connection
with the termination of any employee benefit plan subject to Title IV of ERISA
(a "Title IV Plan"); and, no fact, event or condition exists which could give
rise to any such liability.  No complete or partial termination has occurred
within the five years preceding the Closing Date with respect to any Plan
maintained by IMS Holdco, the Company or any ERISA Affiliate, and no reportable
event (within the meaning of Section 4043 of ERISA), notice of which has not
been waived by the PBGC, has occurred or is expected to occur with respect to
any Plan maintained by IMS Holdco, the Company or any ERISA Affiliate. The
transactions contemplated by this Agreement and the Conveyance Document will not
result in liability to IMS Holdco, the Company or the Purchaser under Section
4069 of ERISA.  No Title IV Plan or Plan subject to Section 302 of ERISA
maintained by IMS Holdco, the Company or any ERISA Affiliate had an accumulated
funding deficiency (within the meaning of Section 302 of ERISA or Section 412 of
the Code), whether or not waived, as of the most recently ended plan year of
such Plan.  None of the assets of IMS Holdco, the Company or any ERISA Affiliate
is the subject of any Lien arising under Section 302(f) of ERISA or Section
412(n) of the Code; none of IMS Holdco, the Company or any ERISA Affiliate has
been required to post any security under Section 307 of ERISA or Section 401(a)
(29) of the Code relating to any Plan; and no fact or event exists which could
give rise to any such Lien or requirement to post any such security.  As of the
Closing Date, no Plan which is a Title IV Plan will have an "unfunded benefit
liability" (within the meaning of Section 4001(a)(18) of ERISA) and no Plan
which is subject to Section 302 of ERISA will have in "accumulated funding
deficiency" (within the meaning of Section 302(a)(2) of ERISA).

 
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3.19.8      Tax Deductions.  All contributions, premiums or payments (including
all employer contributions and, if applicable, employee salary reduction
contributions) required to be made, paid or accrued with respect to any Plan
have been made, paid or accrued on or before their due dates, including
extensions thereof.  All such contributions have been fully deducted (to the
extent deductible by the Company) or in the case of the current year will be
deducted (to the extent deductible by the Company) for income tax purposes and
no such deduction has been challenged or disallowed by any Governmental or
Regulatory Authority, and no fact or event exists which could give rise to any
such challenge or disallowance.

3.19.9      409A.  With respect to each Plan (and any other arrangement
involving the Company) that is a nonqualified deferred compensation plan, within
the meaning of Section 409A of the Code (a "409A Plan"), no event has occurred
and no condition exists, that could subject anyone, including any Person, to any
tax, fine, penalty or other liability under Section 409A of the Code ("409A
Liability").   None of the transactions contemplated by this Agreement could,
directly or indirectly, subject anyone or any Person to any 409A
Liability.  Each 409A Plan is and has been operated and administered in good
faith compliance with 409A of the Code, Treasury Notice 2005-1, the Final
Treasury Reg. Sections 1.409A-1 through 1.409A-6, and any subsequent guidance
issued thereunder.

Section 3.20     Interests in Customers, Suppliers, Etc.  Except as set forth on
Schedule 3.20, neither the Principals nor to the knowledge of the Principals
(without making any inquiry of any member of the Related Group, as hereinafter
defined), any officer, director, or employee of IMS Holdco or the Company
immediately prior to the Closing Date, any parent, brother, sister, child or
spouse of any such officer, director, key executive or employee of the Company,
IMS Holdco or the Principals (collectively, the "Related Group"), or any Person
controlled by anyone in the Related Group:

(i)     owns, directly or indirectly, any interest in (excepting for ownership,
directly or indirectly, of less than 1/4 of 1% of the issued and outstanding
shares of any class of securities of a publicly held and traded company), or
received or has any right to receive payments from, or is an officer, director,
employee, agent or consultant of, any Person which is, or is engaged in business
as, a competitor, lessor, lessee, supplier, distributor, sales agent, customer
or client of IMS Holdco or the Company;

(ii)    owns, directly or indirectly (other than through the ownership of
Membership Units), in whole or in part, any tangible or intangible property
(including, but not limited to Intellectual Property), that the Company used in
the conduct of the Business, other than immaterial personal items owned and used
by employees at their work stations; or

(iii)   has any cause of action or other claim whatsoever against, or owes any
amount to, IMS Holdco or the Company, except for claims in the ordinary course
of business such as for accrued vacation pay, accrued benefits under employee
benefit plans, and similar matters and agreements existing as of the Closing
Date.

 
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Section 3.21     Bank Accounts and Powers of Attorney.  Set forth in Schedule
3.21 is an accurate and complete list showing (a) the name and address of, and
account information for, each bank in which IMS Holdco had immediately prior to
the transfer of the Business to the Company, or the Company has, an account,
credit line or safe deposit box and the names of all Persons authorized to draw
thereon or to have access thereto, and (b) the names of all Persons, if any,
holding powers of attorney from IMS Holdco or the Company and a summary
statement of the terms thereof.

Section 3.22     Compensation of Employees.

(a)           Schedule 3.22 is an accurate and complete list showing: (a) the
names and positions of all employees and exclusive consultants of the Company,
or IMS Holdco immediately prior to the transfer of the Business by IMS Holdco to
the Company, who are, or were being, compensated at an annualized rate of
$50,000 or more, together with a statement of the current annual salary, and the
annual salary, bonus and incentive compensation paid or payable with respect to
calendar years 2008 and 2009, and a statement of the projected annual salary,
bonus and incentive compensation payable with respect to the calendar year ended
December 31, 2010, and the material fringe benefits of such employees and
exclusive consultants not generally available to all employees of IMS Holdco or
the Company; (b) all bonus and incentive compensation paid or payable (whether
by agreement, custom or understanding) to any employee of IMS Holdco or the
Company not listed in clause (a) above for services rendered or to be rendered
during calendar years 2008 and 2009; (c) the names of all retired employees, if
any, of IMS Holdco or the Company who are receiving or entitled to receive any
healthcare or life insurance benefits or any payments from IMS Holdco or the
Company not covered by any pension plan to which IMS Holdco or the Company is a
party, their ages and current unfunded pension rate, if any; and (d) a
description of the current severance and vacation policy of IMS Holdco and the
Company.  Neither IMS Holdco nor the Company has, because of past practices or
previous commitments with respect to its employees, established any rights on
the part of any of its employees to additional compensation with respect to any
period after the Effective Date (other than wage increases in the ordinary
course of business).  Each of IMS Holdco and the Company has properly classified
and compensated all employees and consultants in accordance with all applicable
Laws and Orders of any Governmental and Regulatory Authority.

(b)           Except as set forth on Schedule 3.3, the Principals have not
agreed or made any written or verbal commitment to give any employee of IMS
Holdco or the Company (or any family member or any affiliate of the employee of
IMS Holdco or the Company) any portion or share of the Purchase Price in the
form of a bonus, gift, award, or any similar type of remuneration.  The
Principals agree that, from and after the Effective Date, no portion or proceeds
of the Purchase Price shall be used to compensate or give to any employee of IMS
Holdco or the Company (or any family member of any employee of IMS Holdco or the
Company) a bonus, gift, award, or any similar type of remuneration.

 
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Section 3.23     No Changes Since the Balance Sheet Date.  From the Balance
Sheet Date through the Closing Date, except as specifically stated on Schedule
3.23, neither IMS Holdco nor the Company (i) incurred any liability or
obligation of any nature (whether accrued, absolute, contingent or otherwise),
except in the ordinary course of business, (ii) permitted any of its assets to
be subjected to any Lien, (iii) sold, transferred or otherwise disposed of any
assets except in the ordinary course of business, (iv) made any capital
expenditure or commitment therefor which individually or in the aggregate
exceeded $25,000; (v) made any distributions or dividend payments on any shares
of its capital stock or equity participation rights, or redeemed, purchased or
otherwise acquired any units of Membership Interest, or any option, warrant or
other right to purchase or acquire any units of Membership Interest or equity
participation rights of IMS Holdco or the Company, (vi) made any bonus or profit
sharing distribution, (vii) increased or prepaid its indebtedness for borrowed
money, except current borrowings under credit lines listed on Schedule 3.8, or
made any loan to any Person other than to any employee for normal travel and
expense advances, (viii) wrote down the value of any work-in-process, or wrote
off as uncollectible any notes or accounts receivable, except write-downs and
write-offs in the ordinary course of business, none of which individually or in
the aggregate, were material to IMS Holdco or the Company, (ix) granted any
increase in the rate of wages, salaries, bonuses or other remuneration of any
employee who, whether as a result of such increase or prior thereto, received
aggregate compensation from IMS Holdco or the Company at an annual rate of
$100,000 or more, or except in the ordinary course of business to any other
employees, (x) entered into any employment or exclusive consulting agreement
which is not cancelable by IMS Holdco or the Company (and will not be cancelable
by the Company) without penalty or other financial obligation within 30 days,
(xi) canceled or waived any claims or rights of material value, (xii) made any
change in any method of accounting procedures, (xiii) otherwise conducted IMS
Holdco's business or the Business or entered into any transaction, except in the
usual and ordinary manner and in the ordinary course of its business, (xiv)
amended or terminated any agreement which is material to their businesses, (xv)
renewed, extended or modified any lease of real property or any lease of
personal property, except in the ordinary course of business, or (xvi) agreed,
whether or not in writing, to do any of the actions set forth in any of the
above clauses.

Section 3.24     Corporate Controls.  To the knowledge of the Principals, no
officer, authorized agent, employee, consultant or any other Person while acting
on behalf of IMS Holdco or the Company, has, directly or indirectly: used any
corporate fund for unlawful contributions, gifts, or other unlawful expenses
relating to political activity; made any unlawful payment to foreign or domestic
government officials or employees or to foreign or domestic political parties or
campaigns from corporate funds; established or maintained any unlawful or
unrecorded fund of corporate monies or other assets; made any false or
fictitious entry on its books or records; participated in any racketeering
activity; or made any bribe, rebate, payoff, influence payment, kickback, or
other unlawful payment, or other payment of a similar or comparable nature, to
any Person, private or public, regardless of form, whether in money, property,
or services, to obtain favorable treatment in securing business or to obtain
special concessions, or to pay for favorable treatment for business secured or
for special concessions already obtained, and neither IMS Holdco nor the Company
have participated in any illegal boycott or other similar illegal practices
affecting any of its actual or potential customers.

Section 3.25     Brokers.  Except as set forth on Schedule 3.25, no broker,
finder, agent or similar intermediary has acted on behalf of the Principals, IMS
Holdco or the Company in connection with this Agreement or the transactions
contemplated hereby, and no brokerage commissions, finder's fees, consulting
fees or similar fees or commissions are payable by IMS Holdco, the Company or
the Principals in connection therewith based on any agreement, arrangement or
understanding with any of them.

 
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Section 3.26     Repayment of Loans.  All (i) intercompany indebtedness and (ii)
indebtedness of the Principals to IMS Holdco or the Company has been repaid in
full, other than routine travel expense advances in the ordinary course of
business and consistent in amount with past practice.

Section 3.27     Copies of Documents.  The Principals have caused to be made
available for inspection and copying by the Purchaser and its advisers, true,
complete and correct copies of all documents referred to in this Article III or
in any Schedule.  Summaries of all oral contracts contained on Schedule 3.8 are
complete and accurate in all material respects.

ARTICLE IV
REPRESENTATIONS OF THE PURCHASER

The Purchaser represents, warrants and agrees to and with IMS Holdco and the
Principals as follows:

Section 4.1       Existence and Good Standing.  The Purchaser is a corporation
duly organized, validly existing and in good standing under the laws of the
State of Delaware with full corporate power and authority to own its property
and to carry on its business all as and in the places where such properties are
now owned or operated or such business is now being conducted.

Section 4.2       Execution and Validity of Agreement.  The Purchaser has the
full corporate power and authority to make, execute, deliver and perform this
Agreement and the transactions contemplated hereby.  The execution and delivery
of this Agreement by the Purchaser and the consummation of the transactions
contemplated hereby have been duly authorized by all required corporate action
on behalf of the Purchaser.  This Agreement has been duly and validly executed
and delivered by the Purchaser and, assuming due authorization, execution and
delivery by IMS Holdco and the Principals, constitutes the legal, valid and
binding obligation of the Purchaser, enforceable against it in accordance with
its terms.

Section 4.3       Litigation.  There is no action, suit, proceeding at law or in
equity by any Person, or any arbitration or any administrative or other
proceeding by or before (or to the knowledge of the Purchaser, any investigation
by), any Governmental or Regulatory Authority pending or, to the knowledge of
the Purchaser, threatened against the Purchaser or any of their respective
properties or rights with respect to this Agreement.  The Purchaser is not
subject to any Order entered in any lawsuit or proceeding with respect to this
Agreement or the transactions contemplated hereby.

 
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Section 4.4       Non-Contravention; Approvals and Consents.  The execution,
delivery and performance by the Purchaser of its obligations hereunder and the
consummation of the transactions contemplated hereby will not (a) violate,
conflict with or result in the breach of any provision of the certificate of
incorporation and bylaws of the Purchaser, (b) result in the violation by the
Purchaser of any Laws or Orders of any Governmental or Regulatory Authority
applicable to the Purchaser or any of its assets or properties, or (c) result in
a violation or breach of, constitute (with or without notice or lapse of time or
both) a default under, or require the Purchaser to obtain any consent, approval
or action of, make any filing with or give any notice to, or result in or give
to any Person any right of payment or reimbursement, termination, cancellation,
modification or acceleration of, or, except for such Liens as may be created in
connection with an MDC Financing (as defined in Section 6.1 hereof), result in
the creation or imposition of any Lien upon any of the respective assets or
properties of the Purchaser, under any of the terms, conditions or provisions of
any Contract to which the Purchaser is a party or by which the Purchaser or any
of its assets or properties are bound. No consent, approval or action of, filing
with or notice to any Governmental or Regulatory Authority or other Person is
necessary or required under any of the terms, conditions or provisions of any
Law or Order of any Governmental or Regulatory Authority or any Contract to
which the Purchaser is a party or by which the Purchaser or any of its assets or
properties are bound for the execution and delivery of this Agreement by the
Purchaser, the performance by the Purchaser of its obligations hereunder or the
consummation by the Purchaser of the transactions contemplated hereby

Section 4.5       Brokers.  No broker, finder, agent or similar intermediary has
acted on behalf of the Purchaser in connection with this Agreement or the
transactions contemplated hereby, and no brokerage commissions, finder's fees or
similar fees or commissions are payable by the Purchaser in connection therewith
based on any agreement, arrangement or understanding with either of them.

ARTICLE V
ACTIONS AT CLOSING

Simultaneously herewith:

Section 5.1       Certified Resolutions.  Each of IMS Holdco and the Company
shall have delivered to the Purchaser a copy of the resolutions of its Members
and Board of Managers, respectively, authorizing the execution, delivery and
performance of this Agreement, the Operating Agreement and the Conveyance
Document and the transactions contemplated hereby and thereby, as applicable,
certified by one of its officers.

Section 5.2       Required Approvals and Consents.  The Company and the
Principals shall have obtained or given, at no expense to the Purchaser or MDC
Partners, and there shall not have been withdrawn or modified, any consents or
approvals or other actions listed on Schedule 3.9 hereof (including without
limitation, obtaining all such consents, approvals and/or waivers required under
the Contracts listed on Schedule 3.8).  Each such consent or approval shall be
in form reasonably satisfactory to counsel for the Purchaser.

Section 5.3       Operating Agreement.  The Company and IMS Holdco shall have
entered into the Operating Agreement, together with the Purchaser.

Section 5.4       Employment Agreements. The Principals shall have entered into
Employment Agreements with the Company substantially in the form and to the
effect of Exhibit C hereto.

 
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Section 5.5       Non-Competition/Non-Solicitation/Non-Servicing
Agreements.  The Principals and Dawn Du Mont shall have entered into
Non-Competition/Non-Solicitation/Non-Servicing Agreements with the Purchaser and
the Company in the form and to the effect of Exhibits D-1 and D-2 hereto.

Section 5.6       Conveyance Document. IMS Holdco and the Company shall have
entered into the Conveyance Document.

Section 5.7      Proceedings. All proceedings to be taken in connection with the
transactions contemplated by this Agreement, the Conveyance Document and all
documents incident thereto must be reasonably satisfactory in form and substance
to the Purchaser and its counsel, and the Purchaser shall have received copies
of all such documents and other evidences as it or its counsel reasonably
requested in order to establish the consummation of such transactions and the
taking of all proceedings in connection therewith.

ARTICLE VI
OTHER AGREEMENTS

Section 6.1       Management of the Company.

6.1.1        MDC Financing.  Notwithstanding anything to the contrary contained
in this Agreement, in consideration for the payment of the Purchase Price under
Section 2.1 hereof and for other good and valuable consideration, the parties
hereto hereby (i) agree that MDC Partners and/or one or more of its affiliates,
in connection with its or any of its affiliates' current or future credit
facilities, debt offerings (including, without limitation, senior, subordinated
or mezzanine debt issued in a public offering or a Regulation S or Rule 144A
private placement) or any other debt agreements, shall be entitled to: (w)
pledge or grant a security interest in or otherwise have a lien placed upon the
Purchaser's Membership Units; (x) pledge or grant a security interest in or to
otherwise have a lien placed upon the assets and properties of the Company
and/or its subsidiaries; (y) assign all of its rights, benefit, title and
interest in the Company and distributions therefrom, including, without
limitation, all rights and claims pursuant to and under the Call and/or Sale
Request (as such terms are defined in the Operating Agreement) to or to an agent
or representative on behalf of, its bank or lender or group of banks or group of
lenders from time to time (as applicable and collectively, the "Lender"); and
(z) have the Company provide guarantees and such other ancillary security and
related documentation as reasonably required by the Lender from time to time
(the items in (w), (x), (y) and (z) being collectively referred to as an "MDC
Financing"); and (ii) consent unconditionally to (x) the granting of all
security and the execution of all documents required in connection with an MDC
Financing and the enforcement thereof, where applicable, by the Lender; and (y)
any transaction by which the Lender becomes the absolute legal and beneficial
owner of any Membership Units which have been pledged or assigned to it.

 
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6.1.2        Effect of Events During Period Membership Units Are
Outstanding.  The parties hereto understand and agree that under the terms of
the Employment Agreements referred to in Section 5.4, the Principals may be
terminated for "cause" or "without cause" (as such terms are defined in such
Employment Agreements).  In the event a Principal ceases to be employed by the
Company, regardless of the reason therefor, such event shall not affect IMS
Holdco's right to receive the Purchase Price under this Agreement.  Each of the
parties hereto agrees that if (a) a Principal ceases to be an employee of the
Company during the period commencing as of Effective Date through the end of the
last year included in the Measuring Period (as defined in the Operating
Agreement) with respect to the exercise of a Call or Sale Request resulting in
IMS Holdco no longer owing any Class B Units, regardless of the reason therefor,
or (b) there are changes in the composition of the Board of Managers of the
Company or any of its subsidiaries, if any, no party to this Agreement or any
Person claiming a right through such party shall have the right to make a claim
that such cessation of employment or change in the composition of the Board of
Managers of the Company or any subsidiary, if any (x) constitutes a breach by
the Purchaser or any of its affiliates of this Agreement, (y) resulted in an
adverse effect on the Purchase Price hereunder forming the basis for a claim
against the Purchaser or any of its affiliates, or (z) constitutes an event
forming the basis for such party to dispute any calculation required to be made
pursuant to the accounting procedures set forth in Section 2.1.3 hereof.

Section 6.2       Tax Matters.

6.2.1        Allocation.  The Principals, IMS Holdco and the Purchaser agree (i)
to report for federal, state and local income tax purposes, the transactions
contemplated by this Agreement in accordance with Situation 1 of Revenue Ruling
99-5, 1999-1 C.B. 434, and (ii) shall not take, or permit any of its Affiliates
to take, a position inconsistent with such treatment unless otherwise required
by Law.  The Purchaser shall prepare an allocation of the Purchase Price (and of
other capitalized costs) among the assets of the Company.  The Company, the
Purchaser, each member of the Company and the Principals shall report, act and
file all Tax returns (including, but not limited to, Internal Revenue Service
form 8594) in all respects and for all purposes consistent with such allocation
prepared by the Purchaser and agreed to by IMS Holdco.  IMS Holdco and/or the
Principals shall timely and properly prepare, execute, file and deliver all such
documents, forms and other information as the Purchaser may reasonably request
to prepare such allocation.  None of the Company, any member of the Company, or
the Principals shall take any position (whether in audits, tax returns, or
otherwise) that is inconsistent with such allocation unless required to do so by
applicable law.

6.2.2        Tax Returns.  The parties hereto acknowledge and agree that the
Company shall prepare or cause to be prepared and file or cause to be filed all
Tax returns for the Company except as otherwise specifically provided herein or
in the Operating Agreement.  The Company shall permit the Purchaser to review
and comment on each such Tax return described in the preceding sentence prior to
filing.

 
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6.2.3        Tax Cooperation.  The Purchaser, IMS Holdco and the Principals
shall cooperate fully, and each shall cause the Company to cooperate fully, as
and to the extent reasonably requested by the other party, in connection with
the filing of Tax returns pursuant to Section 6.2.2 or any other Tax returns
relating to the operations of IMS Holdco or the Company, and any audit,
litigation or other proceeding with respect to Taxes.  Such cooperation shall
include IMS Holdco's retention and (upon the other party's request) the
provision of records and information which are reasonably relevant to any such
audit, litigation or other proceeding and making employees available on a
mutually convenient basis to provide additional information and explanation of
any material provided hereunder.  The Purchaser, the Principals and IMS Holdco
agree to, and each agree to cause the Company to, (A) retain all books and
records with respect to Tax matters pertinent to IMS Holdco and Company relating
to any taxable period beginning before the Effective Date until the expiration
of the statute of limitations (and, to the extent notified by the Purchaser, any
extensions thereof) of the respective taxable periods, and to abide by all
record retention agreements entered into with any taxing authority, and (B) give
the other party reasonable written notice prior to transferring, destroying or
discarding any such books and records and, if the other party so requests, IMS
Holdco or the Purchaser, as the case may be, shall allow the other party to take
possession of such books and records.

6.2.4        Tax Liability.  To the extent that any of the transactions
contemplated by the Conveyance Document give rise to sales and/or use tax
liability or other transfer, purchase, stamp or recordation documentary tax and
fees (collectively, "Sales Taxes"), the Purchaser shall promptly pay such Sales
Taxes to the appropriate tax authorities.  IMS Holdco shall cause the Company to
deliver to the Purchaser completed returns in respect of any Sales Taxes
required to be filed with respect to the transactions contemplated herein
(regardless of whether such returns are informational or show liability for
Sales Taxes) for filing with the appropriate taxing authority.  The Purchaser
and IMS Holdco hereby waive compliance with the bulk sales laws of any
applicable jurisdiction, and IMS Holdco and the Principals hereby agree to
indemnify and hold harmless the Purchaser and its Affiliates from and against
any claims arising out of or due to the failure to comply with such bulk sales
laws.

Section 6.3       Equity Securities of IMS Holdco.

(a)           As long as IMS Holdco beneficially owns any equity interests in
the Company, no Principal shall sell or in any other way transfer, assign,
distribute, pledge, encumber or otherwise dispose of (a "Transfer") any IMS
Holdco Interests (as defined below) without the prior written consent of the
Purchaser, except with respect to a Transfer of IMS Holdco Interests pursuant to
Section 10.2(c) of the Operating Agreement; provided, however, in the event a
Principal desires to Transfer, for estate planning purposes, IMS Holdco
Interests to a Family Member (as hereinafter defined) of such Principal, the
prior written consent of the Purchaser shall not be unreasonably delayed or
withheld.  As used herein, the term "Family Member" of any Principal shall mean
(i) the spouse and lineal descendants of such Principal, (ii) the spouses of any
such descendants, (ii) the legal representatives of any Person that falls within
clause (i) or (ii) hereof, and (iii) the trustee of any trust of which any of
the Persons falling with clause (i) or (ii) shall be the only beneficiaries
entitled to the income or principal.
 
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(b)           From and after the Closing, IMS Holdco covenants and agrees that
it shall not, directly or indirectly (i) authorize, create, issue, amend or
modify any equity interests (whether common or preferred), subscriptions,
options, warrants, rights (including "phantom equity rights"), calls,
commitments, understandings, conversion rights, rights of exchange, plans or
other agreements of any kind, providing for the purchase, issuance or sale of
any membership interests, profits interests, capital interests or equity
interests of any kind in IMS Holdco (the "IMS Holdco Interests"); or (ii)
provide compensation to any employee of the Company or any subsidiary, if any,
except to the extent such employee was entitled or eligible to receive such
compensation at the time of, and as a result of, the Closing.  IMS Holdco
further covenants and agrees that it shall not, directly or indirectly modify or
amend IMS Holdco's Second Amended and Restated Operating Agreement (as amended
through the Effective Date) dated February 2007, a copy of which is attached
hereto as Exhibit E (the "IMS Holdco Operating Agreement").  Notwithstanding
anything contained in this Section 6.3(b) to the contrary, the Principals shall
be entitled to amend the IMS Holdco Operating Agreement and such amendment shall
not be deemed to be in violation of this Section 6.3(b), so long as such
amendment only results in a modification with respect to the IMS Holdco
Interests owned by the Principals, and does not result in the issuance of any
IMS Holdco Interests to any Person other than the Principals.

 
Section 6.4       Change of Name; Post-Closing Dissolutions.  At the Closing or
a soon as practicable after the Closing Date, IMS Holdco shall execute
appropriate documents to change its name to a name dissimilar to "Integrated
Media Solutions", and promptly thereafter shall file any necessary documents to
reflect the name change with the New York Secretary of State and the appropriate
authorities in the other states in which it is qualified to do business.  As
soon as practicable after the Closing Date, IMS Holdco shall execute appropriate
documents to dissolve each of the Retained Subsidiaries, and promptly thereafter
shall file any necessary documents to reflect such dissolutions with the New
York Secretary of State and the appropriate authorities in the other states in
which the Retained Subsidiaries are qualified to do business.

ARTICLE VII
SURVIVAL; INDEMNITY

Section 7.1       Survival.   Notwithstanding any right of any party hereto
fully to investigate the affairs of any other party, and notwithstanding any
knowledge of facts determined or determinable pursuant to such investigation or
right of investigation, each party hereto shall have the right to rely fully
upon the representations, warranties, covenants and agreements of the other
parties contained in this Agreement and the Schedules, if any, furnished by any
other party pursuant to this Agreement, or in any certificate or document
delivered at the Closing by any other party.  Subject to the limitations set
forth in Section 7.6, the respective representations, warranties, covenants and
agreements of IMS Holdco, the Principals and the Purchaser contained in this
Agreement shall survive the Closing.
 
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Section 7.2       Obligation of IMS Holdco and the Principals to Indemnify.
 
7.2.1        General Indemnity.  Subject to the limitations contained in
Sections 7.6.1 and 7.6.2, IMS Holdco and the Principals hereby agree, jointly
and severally, to indemnify the Purchaser and its affiliates, stockholders,
officers, directors, employees, agents, representatives and successors,
permitted assignees of the Purchaser and their affiliates (individually, a
"Purchaser Indemnified Party" and collectively, the "Purchaser Indemnified
Parties") against, and to protect, save and keep harmless the Purchaser
Indemnified Parties from, and to pay on behalf of or reimburse the Purchaser
Indemnified Parties as and when incurred for, any and all liabilities (including
liabilities for Taxes), obligations, losses, damages, penalties, demands,
claims, actions, suits, judgments, settlements, penalties, interest,
out-of-pocket costs, expenses and disbursements (including reasonable costs of
investigation, and reasonable attorneys', accountants' and expert witnesses'
fees) of whatever kind and nature (collectively, "Losses"), that may be imposed
on or incurred by any Purchaser Indemnified Party as a consequence of, in
connection with, incident to, resulting from or arising out of or in any way
related to or by virtue of: (a) any misrepresentation, inaccuracy or breach of
any warranty or representation contained in Article III.B hereof or in any
certificate delivered by IMS Holdco or the Principals at the Closing or
otherwise in connection herewith; (b) any action, demand, proceeding,
investigation or claim by any third party (including any Governmental or
Regulatory Authority) against or affecting any Purchaser Indemnified Party which
may give rise to or evidence the existence of or relate to a misrepresentation
or breach of any of the representations and warranties of IMS Holdco and the
Principals contained in Article III.B hereof or in any certificate delivered by
IMS Holdco and the Principals at the Closing or otherwise in connection
herewith; (c) any breach or failure by IMS Holdco or any Principal to comply
with, perform or discharge any obligation, agreement or covenant by IMS Holdco
and the Principals contained in this Agreement; (d) any liability or obligation
or any assertion against any Purchaser Indemnified Party, arising out of or
relating, directly or indirectly, to any Excluded Asset or any Retained
Liability (as such terms are defined in the Conveyance Document) or other
liability arising, in whole or in part, out of the conduct of the business of
IMS Holdco, the Company or any of its subsidiaries, if any, prior to the Closing
except for the Assumed Liabilities (as such term is defined in the Conveyance
Document); (e) any litigation or claim disclosed on Schedule 3.10 to this
Agreement; (f) any liability or obligation arising out of or relating, directly
or indirectly, to the classification of any individual performing services for
IMS Holdco (i) as an independent contractor, (ii) as a freelancer, (iii) as a
consultant or (iv) in any other capacity other than as an employee; (g) any
liability or obligation arising out of or relating, directly or indirectly, to
any violation by IMS Holdco, on or prior to the Closing, of the Fair Labor
Standards Act or any similar state or local wage and hour Law, Order,
ordinance or regulation; and (h) any liability or obligation in connection with
that certain Consulting Agreement by and among the Principals, Dawn Du Mont and
IMS Holdco dated March 23, 2009.

7.2.2        Special Indemnity.  Subject to the limitations contained in
Sections 7.6.1 and 7.6.2, each of the Principals hereby severally agrees to
indemnify the Purchaser Indemnified Parties against, and to protect, save and
keep harmless the Purchaser Indemnified Parties from, and to assume liability
for, the payment of all Losses that may be imposed on or incurred by any
Purchaser Indemnified Party as a consequence of or in connection with, incident
to, resulting from or arising out of or in any way related to or by virtue of:
(a) any misrepresentation, inaccuracy or breach of a representation or warranty
by such Principal contained in Article III.A hereof; or (b) any action, demand,
proceeding, investigation or claim by any third party (including any
Governmental or Regulatory Authority) against or affecting the Purchaser
Indemnified Party which may give rise to or evidence the existence of or relate
to a misrepresentation or breach of any of the representations and warranties of
such Principal contained in Article III.A hereof or in any certificate delivered
by such Principal at the Closing or otherwise in connection herewith.  Any claim
for indemnity made under this Section 7.2.2 shall not be construed as a claim
under Section 7.2.1 hereof even if the Purchaser Indemnified Party could have
made a claim under Section 7.2.1 hereof in respect of the same matters.

7.2.3        "Losses".  The term "Losses" as used in this Article VII is not
limited to matters asserted by third parties against any Purchaser Indemnified
Party but includes Losses incurred or sustained by a Purchaser Indemnified Party
in the absence of Third Party Claims (as defined in Section 7.4.2 hereof).
 
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Section 7.3       Obligation of the Purchaser to Indemnify.   Subject to the
limitations set forth in Section 7.6.3 hereof, the Purchaser hereby agrees to
indemnify IMS Holdco and the Principals (individually an "IMS Holdco Indemnified
Party" and collectively, the "IMS Holdco Indemnified Parties") against, and to
protect, save and keep harmless the IMS Holdco Indemnified Parties from, and to
pay on behalf of or reimburse the IMS Holdco Indemnified Parties as and when
incurred for, any and all Losses that may be imposed on or incurred by the IMS
Holdco Indemnified Parties as a consequence of, in connection with, incident to,
resulting from or arising out of or in any way related to or by virtue of: (a)
any misrepresentation, inaccuracy or breach of any warranty or representation of
the Purchaser contained in Article IV hereof or in any certificate delivered by
the Purchaser at the Closing; or (b) any action, demand, proceeding,
investigation or claim by any third party (including any Governmental or
Regulatory Authority) against or affecting any IMS Holdco Indemnified Party
which may give rise to or evidence the existence of or relate to a
misrepresentation or breach of any of the representations and warranties of the
Purchaser contained in Article IV hereof or in any certificate delivered by the
Purchaser at the Closing; or (c) any breach or failure by the Purchaser to
comply with, perform or discharge any obligation, agreement or covenant by the
Purchaser contained in this Agreement.

Section 7.4       Indemnification Procedures.

7.4.1        Non-Third Party Claims.

(a)           In the event that any Person entitled to indemnification under
this Agreement (an "Indemnified Party") asserts a claim for indemnification
which does not involve a Third Party Claim (as defined in Section 7.4.2) (a
"Non-Third Party Claim"), against which a Person is required to provide
indemnification under this Agreement (an "Indemnifying Party"), the Indemnified
Party shall give written notice to the Indemnifying Party (the "Non-Third Party
Claim Notice"), which Non-Third Party Claim Notice shall (i) describe the claim
in reasonable detail, and (ii) indicate the amount (estimated, if necessary, and
to the extent feasible) of the Losses that have been or may be suffered by the
Indemnified Party.

(b)           The Indemnifying Party may acknowledge and agree by written notice
(the "Non-Third Party Acknowledgement of Liability") to the Indemnified Party to
satisfy the Non-Third Party Claim within 30 days of receipt of the Non-Third
Party Claim Notice.  In the event that the Indemnifying Party disputes the
Non-Third Party Claim, the Indemnifying Party shall provide written notice of
such dispute (the "Non-Third Party Dispute Notice") to the Indemnified Party
within 30 days of receipt of the Non-Third Party Claim Notice (the "Non-Third
Party Dispute Period"), setting forth a reasonable basis of such dispute.  In
the event that the Indemnifying Party shall fail to deliver the Non-Third Party
Acknowledgement of Liability or Non-Third Party Dispute Notice within the
Non-Third Party Dispute Period, the Indemnifying Party shall be deemed to have
acknowledged and agreed to pay the Non-Third Party Claim in full and to have
waived any right to dispute the Non-Third Party Claim.  Once the Indemnifying
Party has acknowledged and agreed to pay any Non-Third Party Claim pursuant to
this Section 7.4.1, or once any dispute under this Section 7.4.1 has been
finally resolved in favor of indemnification by a court or other tribunal of
competent jurisdiction, subject to the provisions of Section 7.6.1, the
Indemnifying Party shall pay the amount of such Non-Third Party Claim to the
Indemnified Party within 10 days of the date of acknowledgement or resolution,
as the case may be, to such account and in such manner as is designated in
writing by the Indemnified Party.
 
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7.4.2        Third-Party Claims.

(a)           In the event that any Indemnified Party asserts a claim for
indemnification or receives notice of the assertion of any claim or of the
commencement of any action or proceeding by any Person who is not a party to
this Agreement or an affiliate of a party to this Agreement in respect of which
such Indemnified Party is entitled to indemnification by an Indemnifying Party
under this Agreement (a "Third Party Claim"), the Indemnified Party shall give
written notice to the Indemnifying Party (the "Third Party Claims Notice")
within 20 days after asserting or learning of such Third Party Claim (or within
such shorter time as may be necessary to give the Indemnifying Party a
reasonable opportunity to respond to such claim), together with a statement
specifying the basis of such Third Party Claim.  The Third Party Claim Notice
shall (i) describe the claim in reasonable detail, and (ii) indicate the amount
(estimated, if necessary, and to the extent feasible) of the Losses that have
been or may be suffered by the Indemnified Party. The Indemnifying Party must
provide written notice to the Indemnified Party that it is either (i) assuming
responsibility for the Third Party Claim or (ii) disputing the claim for
indemnification against it (the "Indemnification Notice").  The Indemnification
Notice must be provided by the Indemnifying Party to the Indemnified Party
within 15 days after receipt of the Third Party Claims Notice or within such
shorter time as may be necessary to give the Indemnified Party a reasonable
opportunity to respond to such Third Party Claim (the "Indemnification Notice
Period").

(b)           If the Indemnifying Party provides an Indemnification Notice to
the Indemnified Party within the Indemnification Notice Period that it assumes
responsibility for the Third Party Claim (the "Defense Notice"), the
Indemnifying Party shall conduct at its expense the defense against such Third
Party Claim in its own name, or if necessary in the name of the Indemnified
Party.  The Defense Notice shall specify the counsel the Indemnifying Party will
appoint to defend such claim ("Defense Counsel"); provided, however, that the
Indemnified Party shall have the right to approve the Defense Counsel, which
approval shall not be unreasonably withheld or delayed.  In the event that the
Indemnifying Party fails to give the Indemnification Notice within the
Indemnification Notice Period, the Indemnified Party shall have the right to
conduct the defense and to compromise and settle such Third Party Claim without
the prior consent of the Indemnifying Party and subject to the provisions of
Section 7.6.1, the Indemnifying Party will be liable for all costs, expenses,
settlement amounts or other Losses paid or incurred in connection therewith.

(c)           In the event that the Indemnifying Party provides in the
Indemnification Notice that it disputes the claim for indemnification against
it, the Indemnified Party shall have the right to conduct the defense and to
compromise and settle such Third Party Claim, without the prior consent of the
Indemnifying Party. Once such dispute has been finally resolved in favor of
indemnification by a court or other tribunal of competent jurisdiction or by
mutual agreement of the Indemnified Party and Indemnifying Party, subject to the
provisions of Section 7.6.1, the Indemnifying Party shall within 10 days of the
date of such resolution or agreement, pay to the Indemnified Party all Losses
paid or incurred by the Indemnified Party in connection therewith.
 
36

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(d)           In the event that the Indemnifying Party delivers an
Indemnification Notice pursuant to which it elects to conduct the defense of the
Third Party Claim, the Indemnifying Party shall be entitled to have the
exclusive control over the defense of the Third Party Claim and the Indemnified
Party will cooperate in good faith with and make available to the Indemnifying
Party such assistance and materials as it may reasonably request, all at the
expense of the Indemnifying Party.  The Indemnified Party shall have the right
at its expense to participate in the defense assisted by counsel of its own
choosing.  The Indemnifying Party will not settle the Third Party Claim or cease
to defend against any Third Party Claim as to which it has delivered an
Indemnification Notice (as to which it has assumed responsibility for the Third
Party Claim), without the prior written consent of the Indemnified Party, which
consent will not be unreasonably withheld or delayed; provided, however, such
consent may be withheld if, among other reasons, as a result of such settlement
or cessation of defense, (i) injunctive relief or specific performance would be
imposed against the Indemnified Party, or (ii) such settlement or cessation
would lead to liability or create any financial or other obligation on the part
of the Indemnified Party for which the Indemnified Party is not entitled to
indemnification hereunder.

(e)           If an Indemnified Party refuses to consent to a bona fide offer of
settlement which the Indemnifying Party wishes to accept, which provides for a
full release of the Indemnified Party and its affiliates relating to the Third
Party Claims underlying the offer of settlement and solely for a monetary
payment, the Indemnified Party may continue to pursue such matter, free of any
participation by the Indemnifying Party, at the sole expense of the Indemnified
Party. In such an event, the obligation of the Indemnifying Party shall be
limited to the amount of the offer of settlement which the Indemnified Party
refused to accept plus the reasonable costs and expenses of the Indemnified
Party incurred prior to the date the Indemnifying Party notified the Indemnified
Party of the offer of settlement.

(f)           Notwithstanding clause (d) above, the Indemnifying Party shall not
be entitled to control, but may participate in, and the Indemnified Party shall
be entitled to have sole control over, the defense or settlement of (x) that
part of any Third Party Claim that (i) seeks a temporary restraining order, a
preliminary or permanent injunction or specific performance against the
Indemnified Party, (ii) involves criminal allegations against the Indemnified
Party or (iii) may lead to liability or create any financial or other obligation
on the part of the Indemnified Party for which the Indemnified Party is not
entitled to indemnification hereunder and (y) the entire Third Party Claim if
such Third Party Claim would impose liability on the part of the Indemnified
Party in an amount which is greater than the amount as to which the Indemnified
Party is entitled to indemnification under this Agreement.

(g)           A failure by an Indemnified Party to give timely, complete or
accurate notice as provided in this Section 7.4 will not affect the rights or
obligations of any party hereunder except and only to the extent that, as a
result of such failure, any party entitled to receive such notice was deprived
of its right to recover any payment under its applicable insurance coverage or
was otherwise directly and materially damaged as a result of such failure to
give timely notice.
 
37

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Section 7.5       Right of Offset.   Without limiting any other rights or
remedies available to it, the Purchaser shall be entitled, subject to the
limitations in Section 7.6, to offset any claim for indemnity made pursuant to
Section 7.2 and in accordance with Section 7.4, against any payment of the
Purchase Price due under Section 2.1; provided, however, the Purchaser may only
exercise such right of offset in respect of claims relating to Losses actually
incurred by a Purchaser Indemnified Party (in which case the amount of such
offset shall be the amount of such actual Loss) or claims actually asserted by a
third party (in which case the amount of the offset shall not exceed the
Purchaser's good faith estimate of the amount of indemnifiable Losses that will
ultimately be payable to a Purchaser Indemnified Party in respect of such
claims).  If any such claims for indemnity are resolved in favor of IMS Holdco
and the Principals by mutual agreement or otherwise, or if the amount withheld
exceeds the amount ultimately payable to a Purchaser Indemnified Party in
respect of such claim, the Purchaser shall pay to IMS Holdco the excess amount
withheld with respect to such claim, together with interest thereon for the
period such amount has been withheld at a rate equal to the published prime rate
of interest of J.P. Morgan Chase in New York, in effect from time to time during
the relevant period.

Section 7.6       Limitations On and Other Matters Regarding Indemnification.

7.6.1        Indemnity Cushion and Cap.  Subject to Section 7.6.5, neither IMS
Holdco nor the Principals shall have any liability to any Purchaser Indemnified
Party with respect to Losses arising out of any of the matters referred to in
Section 7.2 until such time as the amount of such liability shall exceed $50,000
in the aggregate (in which case IMS Holdco and the Principals shall be liable
for all Losses in excess of $50,000.  Notwithstanding anything to the contrary
herein, subject to Section 7.6.5 below, the maximum aggregate liability of IMS
Holdco and the Principals for indemnity payments under Section 7.2.1 and Section
7.2.2 shall be an amount equal to $30,000,000.

7.6.2        Termination of Indemnification Obligations of IMS Holdco and the
Principals.  Subject to Section 7.6.5, the obligation of IMS Holdco and the
Principals to indemnify under Section 7.2 hereof shall terminate on June 30,
2012, except as to matters as to which the Purchaser Indemnified Party has made
a claim for indemnification on or prior to such date, in which case the right to
indemnification with respect thereto shall survive the expiration of such period
until such claim for indemnification is finally resolved and any obligations
with respect thereto are fully satisfied.

7.6.3        Termination of Indemnification Obligations of the Purchaser.  The
obligation of the Purchaser to indemnify under Section 7.3 hereof shall
terminate on June 30, 2012, except as to matters as to which IMS Holdco or the
Principals have made a claim for indemnification on or prior to such date, in
which case the right to indemnification with respect thereto for such party
shall survive the expiration of such period until such claim for indemnification
is finally resolved and any obligations with respect thereto are fully
satisfied.

7.6.4        Treatment.  Any indemnity payments by an Indemnifying Party to an
Indemnified Party under this Article VIII shall be treated by the parties as an
adjustment to the Purchase Price.
 
38

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7.6.5        Exceptions.  Each of the limitations set forth above in this
Section 7.6 shall in no event (a) apply to any Losses incurred by a Purchaser
Indemnified Party which relate, directly or indirectly, to (i) any fraudulent
acts committed by IMS Holdco or the Principals; (ii) any breach of a
representation or warranty contained in Sections 3.1, 3.2, 3.3, 3.6, 3.11, 3.19,
3.25 or any other provision hereof relating to Taxes, (iii) any indemnification
obligation under Sections 7.2.1(c), 7.2.1(d), 7.2.1(e), 7.2.1(f), 7.2.1(g) or
7.2.1(h); and (iv) the obligations of IMS Holdco and the Principals set forth in
Section 8.1 to pay certain expenses; or (b) apply to any Losses incurred by an
IMS Holdco Indemnified Party which relate, directly or indirectly, to (i) any
fraudulent acts committed by the Purchaser; (ii) any indemnification obligation
under Section 7.3(c); and (iii) the Purchaser's obligations set forth in Section
8.1 to pay certain expenses.

7.6.6        Control by MDC Partners.  All decisions and determinations to be
made by the Purchaser and/or a Purchaser Indemnified Party under this Article
VII shall be made by MDC Partners in the name of and on behalf of the Purchaser
and/or such other Purchaser Indemnified Party.

7.6.7        Tax and Insurance Effects.  An indemnity payment due and payable by
an Indemnifying Party under this Article VII shall be decreased to the extent of
any   net  reduction in Taxes payable by the Indemnified Party resulting from
the Losses,  taking into account the tax consequences to the Indemnified Party
of the receipt of any indemnity payment due and payable by the Indemnifying
Party under this Article VII.  In both cases the tax consequences shall be
 determined  by using an assumed marginal tax rate equal to the highest marginal
tax rate then in effect for corporate or individual taxpayers, as applicable, in
the relevant jurisdiction.  In addition, any amounts otherwise required to be
paid by an Indemnifying Party under this Article VII shall be net of any
insurance proceeds received by the Indemnified Party.

ARTICLE VIII
MISCELLANEOUS

Section 8.1       Expenses.   Except as otherwise provided in this Agreement,
the Purchaser, on the one hand, and the Principals and IMS Holdco, on the other
hand, shall pay its, her or his own expenses relating to the transactions
contemplated by this Agreement, including, without limitation, the fees and
expenses of their respective counsel, financial advisors and accountants.

Section 8.2       Governing Law; Service of Process and Consent to
Jurisdiction.  The interpretation and construction of this Agreement, and all
matters relating hereto (including, without limitation, the validity or
enforcement of this Agreement), shall be governed by the laws of the State of
New York without regard to any conflicts or choice of laws provisions of the
State of New York that would result in the application of the law of any other
jurisdiction.  Each of the parties hereto agrees that delivery of process,
summons, notice or document in accordance with Section 8.2 shall be effective
service of process for any action, suit or proceeding arising out of this
Agreement.  Each party hereby irrevocably submits to the exclusive jurisdiction
of the United States District Court for the Southern District of New York or any
court of the State of New York located in New York County in any action, suit or
proceeding arising out of or relating to this Agreement or any of the
transactions contemplated hereby, and agrees that any such action, suit or
proceeding shall be brought only in such court.  Each party hereby irrevocably
waives, to the fullest extent permitted by law, any objection that it may now or
hereafter have to the laying of the venue of any such action, suit or proceeding
brought in such a court and any claim that any such action, suit or proceeding
brought in such a court has been brought in an inconvenient forum.  THE PARTIES
HEREBY WAIVE ANY RIGHT TO TRIAL BY JURY IN ANY ACTION OR PROCEEDING ARISING OUT
OF OR RELATING TO THIS AGREEMENT OR ANY TRANSACTION CONTEMPLATED HEREBY, WHETHER
NOW EXISTING OR HEREAFTER ARISING, AND WHETHER SOUNDING IN CONTRACT, TORT OR
OTHERWISE.  THE PARTIES AGREE THAT ANY OF THEM MAY FILE A COPY OF THIS PARAGRAPH
WITH ANY COURT AS WRITTEN EVIDENCE OF THE KNOWING, VOLUNTARY AND BARGAINED-FOR
AGREEMENT AMONG THE PARTIES IRREVOCABLY TO WAIVE TRIAL BY JURY AND THAT ANY
ACTION OR PROCEEDING WHATSOEVER BETWEEN THEM RELATING TO THIS AGREEMENT OR ANY
TRANSACTION CONTEMPLATED HEREBY SHALL INSTEAD BE TRIED IN A COURT OF COMPETENT
JURISDICTION BY A JUDGE SITTING WITHOUT A JURY.
 
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Section 8.3       "Person" Defined.   "Person" shall mean and include an
individual, a company, a joint venture, a corporation (including any non-profit
corporation), an estate, an association, a trust, a general or limited
partnership, a limited liability company, a limited liability partnership, an
unincorporated organization and a government or other department or agency
thereof.

Section 8.4       "Knowledge" Defined.   Where any representation and warranty
contained in this Agreement is expressly specified by reference to the knowledge
of the Principals, such term shall be limited to the actual knowledge of any
executive officer of IMS Holdco or any Principal, and unless otherwise stated,
such knowledge that would have been discovered by any of them after reasonable
inquiry.  Where any representation and warranty contained in this Agreement is
expressly specified by reference to the knowledge of the Purchaser, as the case
may be, such term shall be limited to the actual knowledge of the executive
officers of such entity and unless otherwise stated, such knowledge that would
have been discovered by such executive officers after reasonable inquiry.

Section 8.5       "Affiliate" Defined.   As used in this Agreement, an
"affiliate" of any Person, shall mean any Person that directly, or indirectly
through one or more intermediaries, controls, or is controlled by, or is under
common control with such Person.

Section 8.6       Captions.   The Article and Section captions used herein are
for reference purposes only, and shall not in any way affect the meaning or
interpretation of this Agreement.

Section 8.7       Publicity.   Subject to the provisions of the next sentence,
no party to this Agreement shall, and the Principals shall use their reasonable
efforts to ensure that no representative of IMS Holdco or the Company shall,
issue any press release or other public document or make any public statement
relating to this Agreement or the matters contained herein without obtaining the
prior approval of the Purchaser and the Representative.  Notwithstanding the
foregoing, the foregoing provision shall not apply to the extent that MDC
Partners is required to make any announcement relating to or arising out of this
Agreement by virtue of the securities laws of the United States or Canada or the
rules and regulations promulgated thereunder or other rules of the NASDAQ Stock
Market, Toronto Stock Exchange or the United States Securities and Exchange
Commission or any announcement by any party or the Company pursuant to
applicable law or regulations.
 
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Section 8.8       Notices.   Unless otherwise provided herein, any notice,
request, instruction or other document to be given hereunder by any party to any
other party shall be in writing and shall be deemed to have been given (a) upon
personal delivery, if delivered by hand or courier, (b) three days after the
date of deposit in the mails, postage prepaid, or (c) the next business day if
sent by a prepaid overnight courier service, and in each case at the respective
addresses set forth below or such other address as such party may have fixed by
notice:

If to the Purchaser, addressed to:

c/o MDC Partners Inc.
45 Hazelton Avenue
Toronto, Ontario
Canada M5R 2E3
Attention:

with a copy to:

c/o MDC Partners Inc.
950 Third Avenue
New York, New York 10022
Attention:  General Counsel

and (which shall not constitute notice)

Davis & Gilbert LLP
1740 Broadway
New York, New York 10019
Attention:  Brad J. Schwartzberg, Esq.

If to IMS Holdco or the Principals, to:

c/o BDR Company, LLC
650 Fifth Avenue
New York, New York 10017
Attention: Robert Ingram

with a copy to (which shall not constitute notice):

Moses & Singer LLP
405 Lexington Avenue
New York, New York 10174
Attention: Solomon P. Friedman, Esq.

Any party may change the address to which notices are to be sent by giving
notice of such change of address to the other parties in the manner herein
provided for giving notice.
 
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Section 8.9       Parties in Interest.   This Agreement may not be transferred,
assigned, pledged or hypothecated by any party hereto, other than by operation
of law.  Any purported such transfer, assignment, pledge, or hypothecation
(other than by operation of law) shall be void and ineffective.  This Agreement
shall be binding upon and shall inure to the benefit of the parties hereto and
their respective heirs, executors, administrators, successors and permitted
assigns.

Section 8.10     Severability.   In the event any provision of this Agreement is
found to be void and unenforceable by a court of competent jurisdiction, the
remaining provisions of this Agreement shall nevertheless be binding upon the
parties with the same effect as though the void or unenforceable part had been
severed and deleted.

Section 8.11     Counterparts.   This Agreement may be executed in two or more
counterparts or by facsimile transmission, all of which taken together shall
constitute one instrument.

Section 8.12     Entire Agreement.   This Agreement, together with the Schedules
and Exhibits hereto, constitutes the sole, exclusive and only agreements of the
parties hereto pertaining to the subject matter hereof, contains all of the
covenants, conditions and agreements between the parties, express or implied,
whether by statute or otherwise, and sets forth the respective rights, duties
and obligations of each party to the other party as of the Closing Date. No oral
understandings, oral statements, oral promises or oral inducements exist.

Section 8.13     Amendments.   This Agreement may not be amended, supplemented
or modified orally, but only by an agreement in writing signed by each of the
parties hereto.

Section 8.14     Third Party Beneficiaries.   Each party hereto intends that
this Agreement shall not benefit or create any right or cause of action in or on
behalf of any Person other than the parties hereto and their respective
successors and assigns as permitted under Section 8.9, except the Purchaser
Indemnified Parties as provided in Article VII hereof.

Section 8.15     Use of Terms.   Whenever the context so requires or permits,
all references to the masculine herein shall include the feminine and neuter,
all references to the neuter herein shall include the masculine and feminine,
all references to the plural shall include the singular and all references to
the singular shall include the plural.  Whenever used in this Agreement, the
terms "Dollars" and "$" shall mean United Stated Dollars.

Section 8.16     "Liens" Defined.   With respect to any asset, a "Lien" shall
mean (a) any mortgage, deed of trust, lien, pledge, hypothecation, encumbrance,
charge or security interest in, on or of such asset, (b) the interest of a
vendor or a lessor under any conditional sale agreement, capital lease or title
retention agreement (other than an operating lease) (or any financial lease
having substantially the same economic effect as any of the foregoing) relating
to such asset and (c) in the case of securities, any purchase option, call or
similar right of a third party with respect to such securities.
 
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Section 8.17     No Strict Construction; Representation by Counsel.  The
language used in this Agreement will be deemed to be the language chosen by the
parties hereto to express their mutual intent, and no rule of law or contract
interpretation that provides that in the case of ambiguity or uncertainty a
provision should be construed against the draftsman will be applied against any
party hereto.  The provisions of this Agreement shall be construed according to
their fair meaning and neither for nor against any party hereto irrespective of
which party caused such provisions to be drafted.  Each of the parties
acknowledges that it has been represented by an attorney in connection with the
preparation and execution of this Agreement.

Section 8.18     Representative.  Each of the Principals and IMS Holdco hereby
appoints Ingram as his, her or its exclusive agent and attorney-in-fact (the
"Representative") (i) to give and receive notices and communications with
respect to the provisions of this Agreement, (ii) to amend the terms of this
Agreement, (iii) to agree to, negotiate, enter into settlements or compromises
of matters arising under the provisions of this Agreement, and (iv) to take any
and all actions necessary or appropriate in the judgment of the Representative
to be taken on behalf of the Principals and IMS Holdco under such provisions of
this Agreement.  Such agency and that of any successor representative is
irrevocable and coupled with an interest; provided, however, the Representative
shall have no authority to act on behalf of any Principal or IMS Holdco with
respect to an indemnity claim under Section 7.2.2.  In the event the
Representative refuses to, or is no longer capable of, serving as the
Representative hereunder, the other Principals shall promptly appoint a
successor Representative who shall thereafter be the successor Representative
hereunder and the Representative shall serve until such successor is duly
appointed and qualified to act hereunder.  The Principals and IMS Holdco hereby
agree that the Representative shall not have any liability to the Company or any
of its subsidiaries, if any, for any action he takes or omits to take hereunder
(or under any agreement or instrument referred to herein) in his capacity as
Representative, unless such action or omission constitutes bad faith or willful
misconduct by the Representative.  Notices or communications to or from the
Representative shall constitute notice to or from the Principals and/or IMS
Holdco in respect of matters relating to this Agreement.  Any decision, act,
consent or instruction of the Representative shall constitute a decision of all
of the Principals and IMS Holdco, and shall be final, binding and conclusive
upon each Principal and IMS Holdco, and the Purchaser may rely upon any
decision, act, consent or instruction of the Representative as being the
decision, act, consent or instruction of IMS Holdco and each and every
Principal.

Section 8.19     Guaranty.  MDC Partners hereby agrees to pay, or cause the
Purchaser to pay, when due, each payment of Purchase Price required pursuant to
Article II above and any indemnification obligations of the Purchaser pursuant
to Article VII above.

 
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IN WITNESS WHEREOF, the parties hereto have executed this Membership Unit
Purchase Agreement, on the day and year first above written.

 
MF + P ACQUISITION CO.
     
By:
 /s/ Mitchell Gendel    
Name: Mitchell Gendel
   
Title: Vice President and Secretary
       
INTEGRATED MEDIA SOLUTIONS, LLC
     
By:
 /s/ Robert Ingram    
Name: Robert Ingram
   
Title: Chief Executive Officer
         /s/  
Robert Ingram
       /s/  
Desiree Du Mont
       /s/  
Ron Corvino
     
MDC PARTNERS INC. (solely with respect to Sections 7.6.6 and 8.19)
     
By:
  /s/ Mitchell Gendel    
Name: Mitchell Gendel
   
Title: General Counsel and Corporate Secretary

 
 
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TABLE OF CONTENTS

ARTICLE I
 
SALE OF THE PURCHASED UNITS
     
Section 1.1  Sale of the Purchased Units
1
   
ARTICLE II
 
PURCHASE PRICE AND CLOSING
     
Section 2.1  Purchase Price; Working Capital Adjustment
2
            2.1.1  Purchase Price
2
            2.1.2  Definitions
6
            2.1.2  Other Definitions
6
            2.1.3  Accounting Procedures
7
            2.1.4  Examination of Books and Records
8
Section 2.2  Closing
8
Section 2.3  Third Party Consents
9
Section 2.4  Further Assurance; Post Closing Cooperation
9
   
ARTICLE III
 
REPRESENTATIONS OF IMS HOLDCO AND THE PRINCIPALS
     
Section 3.1  Execution and Validity of Agreements; Restrictive Documents
9
            3.1.1  Execution and Validity
9
            3.1.2  No Restrictions
10
            3.1.3  Non-Contravention
10
            3.1.4  Approvals and Consents
10
Section 3.2  Existence and Good Standing
10
Section 3.3  Capital Stock; Equity Ownership; No Options or Restrictions;
Subsidiaries and Investments
11
Section 3.4  Financial Statements and No Material Changes
11
Section 3.5  Books and Records
12
Section 3.6  Title to Properties; Encumbrances; No Prior Activities
12
            3.6.1  Title to Properties; Encumbrances
12
            3.6.2  No Prior Activities
12
Section 3.7  Real Property
13
            3.7.1  Owned Real Property
13
            3.7.2  Leased Real Property
13
Section 3.8  Contracts
14
Section 3.9  Non-Contravention; Approvals and Consents
15
Section 3.10  Litigation
15
Section 3.11  Taxes
16
Section 3.12  Liabilities
17

 
 
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Section 3.13  Insurance
17
Section 3.14  Intellectual Properties
18
            3.14.1  Definitions
18
            3.14.2  Representations
19
            3.14.3  Privacy and Security
20
Section 3.15  Compliance with Laws
20
Section 3.16  Client Relations
21
Section 3.17  Accounts Receivable; Work-in-Process; Accounts Payable
21
Section 3.18  Employment Relations
21
Section 3.19  Employee Benefit Matters
22
            3.19.1  List of Plans
22
            3.19.2  Severance
22
            3.19.3  Multi-Employer Plans
23
            3.19.4  Welfare Benefit Plans
23
            3.19.5  Administrative Compliance
23
            3.19.6  Tax-Qualification
24
            3.19.7  Funding; Excise Taxes
24
            3.19.8  Tax Deductions
25
            3.19.9  409A
25
Section 3.20  Interests in Customers, Suppliers, Etc.
25
Section 3.21  Bank Accounts and Powers of Attorney
26
Section 3.22  Compensation of Employoees
26
Section 3.23  No Changes Since the Balance Sheet Date
27
Section 3.24  Corporate Controls
27
Section 3.25  Brokers
27
Section 3.26  Repayment of Loans
28
Section 3.27  Copies of Documents
28
   
ARTICLE IV
 
REPRESENTATIONS OF THE PURCHASER
     
Section 4.1  Existence and Good Standing
28
Section 4.2  Execution and Validity of Agreement
28
Section 4.3  Litigation
28
Section 4.4  Non Contravention; Approvals and Consents
29
Section 4.5  Brokers
29
   
ARTICLE V
 
ACTIONS AT CLOSING
     
Section 5.1  Certified Resolutions
29
Section 5.2  Required Approvals and Consents
29
Section 5.3  Operating Agreement
29
Section 5.4  Employment Agreements
29
Section 5.5  Non-Competition/Non-Solicitation/Non-Servicing Agreements
30
Section 5.6  Conveyance Document
30

 
 
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Section 5.7  Proceedings
30
   
ARTICLE VI
 
OTHER AGREEMENTS
     
Section 6.1  Management of the Company
30
            6.1.1  MDC Financing
30
            6.1.2  Effect of Events During Period Membership Units Are
Outstanding
31
Section 6.2  Tax Matters
31
            6.2.1  Allocation
31
            6.2.2  Tax Returns
31
            6.2.3  Tax Cooperation
32
            6.2.4  Tax Liability
32
Section 6.3  Equity Securities of IMS Holdco
32
Section 6.4  Change of Name
33
   
ARTICLE VII
 
SURVIVAL; INDEMNITY
     
Section 7.1  Survival
33
Section 7.2  Obligation of IMS Holdco and the Principals to Indemnify
34
            7.2.1  General Indemnity
34
            7.2.2  Special Indemnity
34
            7.2.3  Losses
34
Section 7.3  Obligation of the Purchaser to Indemnify
35
Section 7.4  Indemnification Procedures
35
            7.4.1  Non-Third Party Claims
35
            7.4.2  Third-Party Claims
36
Section 7.5  Right of Offset
38
Section 7.6  Limitations On and Other Matters Regarding Indemnification
38
            7.6.1  Indemnity Cushion and Cap
38
            7.6.2  Termination of Indemnification Obligations of IMS Holdco and
the Principals
38
            7.6.3  Termination of Indemnification Obligations of the Purchaser
38
            7.6.4  Treatment
38
            7.6.5  Exceptions
39
            7.6.6  Control by MDC Partners
39
            7.6.7  Tax and Insurance Effects
39
   
ARTICLE VIII
 
MISCELLANEOUS
     
Section 8.1  Expenses
39
Section 8.2  Governing Law; Service of Process and Consent to Jurisdiction
39
Section 8.3  "Person" Defined
40
Section 8.4  "Knowledge" Defined
40
Section 8.5  "Affiliate" Defined
40

 
 
47

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Section 8.6  Captions
40
Section 8.7  Publicity
40
Section 8.8  Notices
41
Section 8.9  Parties in Interest
42
Section 8.10  Severability
42
Section 8.11  Counterparts
42
Section 8.12  Entire Agreement
42
Section 8.13  Amendments
42
Section 8.14  Third Party Beneficiaries
42
Section 8.15  Use of Terms
42
Section 8.16  "Liens" Defined
42
Section 8.17  No Strict Construction; Representation by Counsel
43
Section 8.18  Representative
43
Section 8.19  Guaranty
43

 
 
48

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INDEX OF DEFINED TERMS
 
2010 Growth Payment
5
409A Liability
26
409A Plan
26
   
Accountants
7
Additional Payments
6
Adjusted GAAP PBT
6
affiliate
42
Agreement
1
Applicable Percentage
6
   
Balance Sheet
12
Balance Sheet Date
12
Business
11
   
Closing
8
Closing Balance Sheet
7
Closing Date
9
Closing Date Working Capital
7
Code
6
Company
1
Company Indemnified Parties
36
Company Indemnified Party
36
Contracts
10
Conveyance Document
1
   
Data
20
Defense Counsel
38
Defense Notice
38
Desiree
1
   
Environmental Laws and Orders
21
ERISA
23
ERISA Affiliate
23
Extra Payment
5
   
Family Member
34
FAP
3
FIAP
5
FOAP
4

 
 
 

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GAAP
7
Governmental or Regulatory Authority
10
   
IMS
1
IMS Interests
33
Indemnification Notice
38
Indemnification Notice Period
38
Indemnified Party
37
Indemnifying Party
37
Independent Auditors
7
Ingram
1
Initial Top-Up Amount
3
Intellectual Property
18
Intellectual Property of the Company
19
   
JAMS
8
   
Laws
10
Lender
32
Liabilities
17
Licensed Intellectual Property
19
Lien
44
Losses
35
LTG Rate Increase
3
   
Material Adverse Effect
21
MDC Financing
32
MDC Partners
1
Membership Units
1
   
Non PII
20
Non-Third Party Acknowledgement of Liability
37
Non-Third Party Claim
37
Non-Third Party Claim Notice
37
Non-Third Party Dispute Notice
37
Non-Third Party Dispute Period
37
   
Off-the-Shelf Software
19
Operating Agreement
1
Operative Documents
44
Orders
10
   
PBGC
25
Person
42
PII
20
Plan
23

 
 
 

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Plans
23
Principal
1
Principals
1
Privacy Policy
20
Purchase Price
2
Purchased Units
1
Purchaser
1
Purchaser Indemnified Parties
35
Purchaser Indemnified Party
35
   
Real Property Lease
13
Real Property Leases
13
Reconciliation Period
7
Registered IP
19
Related Group
26
Representative
45
Required Permits
21
Retained Subsidiaries
13
Ron
1
   
Sale Event
6
Sales Taxes
33
SAP
3
Special Determination
7
   
TAP
4
Target Working Capital
7
Taxes
16
Third Party Claim
37
Third Party Claims Notice
37
Title IV Plan
25
Top-Up Payments
2
Transfer
33
   
Unregistered IP
19
   
Working Capital Payment
2
Working Capital Shortfall
2

 

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EXHIBITS

Exhibit A
Conveyance Document
Exhibit B
Operating Agreement
Exhibit C
Employment Agreements
Exhibit D-1
Principals Non-Competition/Non-Solicitation/Non-Servicing Agreements
Exhibit D-2
Dawn Du Mont Non-Competition/Non-Solicitation/Non-Servicing Agreements
Exhibit E
IMS Holdco's Second Agreement and Restated Operating Agreement

SCHEDULES

Schedule 2.1.1
Payment of the Purchase Price
Schedule 3.2
Good Standing
Schedule 3.3
No Options or Restrictions
Schedule 3.4(A)
Financial Statements
Schedule 3.4(B)
GAAP Exceptions
Schedule 3.6
Liens
Schedule 3.7.2
Real Property Leases
Schedule 3.8
Contracts
Schedule 3.9
Approvals and Consents
Schedule 3.10
Litigation
Schedule 3.11
Taxes
Schedule 3.12
Liabilities
Schedule 3.13
Insurance
Schedule 3.14.2
Intellectual Property
Schedule 3.16
Client Relations
Schedule 3.19.2
Severance
Schedule 3.20
Interests in Customers, Suppliers, Etc.
Schedule 3.21
Bank Accounts and Powers of Attorney
Schedule 3.22
Compensation of Employees
Schedule 3.23
No Changes Since the Balance Sheet Date
Schedule 3.25
Brokers

 

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