EXCHANGE AGREEMENT

This Exchange Agreement (the “Agreement”) is made and entered into effective
this 1st day of July, 2014 by and among Business Growth Systems Ltd. (formerly
known as Dan Bradbury, Ltd.) and its related subsidiaries, an entity under the
laws of England and Wales (“BGS”); and EFactor Group Corp., a Nevada corporation
(“EFactor”), on the other hand.  

RECITALS

The Board of Directors of EFactor and the Board of Directors of BGS, and the BGS
Shareholders have adopted resolutions approving and adopting the proposed
transaction whereby EFactor will acquire from the BGS Shareholders all of the
issued and outstanding shares of BGS in exchange for shares of common stock of
EFactor (the "Exchange"), upon the terms and conditions set forth in this
Agreement.

The BGS Shareholders owns the number of BGS Shares identified on the Signature
Page.

 BGS will enter into this Agreement for the purpose of evidencing its consent to
the consummation of the Exchange and for the purpose of making certain
representations, warranties, covenants and agreements.

NOW THEREFORE, for the mutual consideration set out herein, and other good and
valuable consideration, the sufficiency of which is hereby acknowledged, the
parties agree as follows:

AGREEMENT

ARTICLE I THE EXCHANGE AND THE TRANSACTION

            1.1

 The Exchange.   Upon the terms and subject to the conditions hereof, at the
Closing (as hereinafter defined), the BGS Shareholders will sell, convey,
assign, transfer and deliver to EFactor, the BGS Shares and certificates or
other evidence representing all issued and outstanding BGS Shares, and EFactor
will issue to the BGS Shareholders, in exchange for such BGS Shares, a stock
certificate representing an aggregate of 5,562,500 shares of EFactor common
stock as contemplated under Section 1.3 of this Agreement (“Exchange Shares”).

1.2 Closing. The closing of the Exchange (the "Closing") shall take place on the
effective date listed above at a place as mutually determined by the parties as
may be mutually agreed upon by the parties when all conditions precedent have
been met and all required documents have been delivered (“Closing Date”). The
documents to be delivered at Closing are set forth in Article X of this
Agreement.

1.3 Conditions Precedent to Closing. This Agreement, and the transactions
contemplated hereby, the obligations of EFactor to deliver the Exchange Shares,
the delivery the BGS Shares, and the Parties to satisfy their other obligations
hereunder shall be subject to the fulfillment by the Parties (or waiver by the
Parties), at or prior to the Closing, of the following conditions, which the
Parties agree to use their best efforts to cause to be fulfilled:

(a)

Representations, Performance. As of the Closing, the representations and
warranties contained in this Agreement shall be true at and as of the date
hereof and shall be repeated and shall be true at and as of the Closing with the
same effect as though made at and as of the Closing.

(b)

Consents.  Any required consent to the transactions contemplated by this
Agreement shall have been obtained or waived.

(c)

Consents and Approvals.  All consents, approvals, authorizations, qualifications
and orders of governmental or regulatory bodies which are (1) necessary to
enable EFactor to fully operate the business of BGS as contemplated from and
after the Closing shall have been obtained and be in full force and effect, or
(2) necessary for the consummation of the transactions contemplated hereby,
shall have been obtained.  Any notices to or consents of any party to any
agreement or commitment constituting part of the transactions contemplated
hereby, or otherwise required to consummate any such transactions, shall have
been delivered or obtained.

(d)

Legal Opinion.  BGS has provided EFactor with an opinion of legal counsel,
satisfactory to EFactor that the Exchange of the BGS Shares for the Exchange
Shares does meets all, if any applicable Government Authorizations under the
laws of England and Wales.

(e)

That the number of opted-in members shall not be lower than 15,000 at the
effective date of this transaction from Association of Professional Coaches
(www.apctc.com).

1.4 Post Closing Financial Statements.  The parties acknowledge that EFactor is
required to file with the SEC a Form 8-K within seventy one (71) days following
the Closing. The parties acknowledge that such Form 8-K must provide Form 10
information about BGS.  The parties further acknowledge that the financial
statements of EFactor required by Regulation of S-X, as adopted by the SEC,
together with proforma financial statements, must be filed with such Form 8-K.
 BGS and BGS Shareholders shall take all action necessary to provide EFactor
with Form 10 information about BGS and to cause such required financial
statements to be filed within the required time period.

ARTICLE II DEFINITIIONS

For purposes of this Agreement, the Exhibit and Schedules attached hereto, the
following terms shall have the meanings specified or referred to below, unless
the context otherwise requires:

  “Affiliate” means with respect to a specified Person, any other Person that
directly, or indirectly through one or more intermediaries, controls or is
controlled by, or is under common control with, the specified Person; it being
understood and agreed that, for purposes of this definition, the term “control”
means the possession, direct or indirect, of the power to direct or cause the
direction of the management and policies of such Person, whether through the
ownership of voting securities or other ownership interest, by contract or
otherwise.

“Agreement” means this Exchange Agreement, including all amendments hereof and
all Exhibits and Schedules hereto.

“BGS” has the meaning set forth in the introductory paragraph of this Agreement
which is a UK Company with a registration number of 05882423.

“BGS Shareholders” has the meaning set forth in the introductory paragraph of
this Agreement.

“BGS Shares” means 100 ordinary shares of £1 each in the capital of BGS.

“BGS Financial Statements” means the audited consolidated financial statements
of BGS as of and for the years ended December 31, 2013 and 2012 and the
unaudited financial statements as of and for the interim period ended March 31,
2014.

“Closing” has the meaning set forth in Section 1.2.

“Closing Date” has the meaning set forth in Section 1.2.

“Consent” means any approval, consent, ratification, waiver, or other
authorization, release or similar action that is necessary (including any
Governmental Authorization).

 “Disclosure Schedule” means the schedule of exceptions attached hereto and
incorporated herein.  

“EFactor” means EFactor Group Corp. and its subsidiaries.

 “Exchange” means the exchange of the BGS Shares for Exchange Shares at the
Closing pursuant to the terms and conditions of this Agreement.

“Exchange Act” means the Securities Exchange Act of 1934, as amended.

“Exchange Shares” means the shares of EFactor Common Stock to be issued to the
BGS Shareholders in the Exchange.

“Financial Statements of BGS” has the meaning set forth in Section 4.2.

“Financial Statements of EFactor” has the meaning set forth in Section 5.3.

“GAAP” means United States generally accepted accounting principles as in effect
from time to time.

“Governmental Authorizations” means any:  (a) permit, license, certificate,
franchise, concession, approval, consent, ratification, permission, clearance,
confirmation, endorsement, waiver, certification, designation, rating,
registration, qualification or authorization issued, granted, given or otherwise
made available by or under the authority of any Governmental Body or pursuant to
any Law; or (b) right under any contract with any Governmental Body.  

“Governmental Body” means any (i) nation, state, county, city, town, village,
district, or other jurisdiction of any nature; (ii) federal, state, local,
municipal, foreign, or other government; (iii) governmental or
quasi-governmental authority of any nature, including any governmental agency,
branch, department, board, official, or entity and any court or other tribunal;
(iv) body exercising, or entitled to exercise, any administrative, executive,
judicial, legislative, police, regulatory, or taxing authority or power of any
nature; and any Person, directly or indirectly, owned by and subject to the
control of any of the foregoing.

“Intellectual Property” means collectively, the following intangible assets that
are owned or used by the party in connection with its Business:

(i)

all fictitious business names, and any trade names, registered and unregistered
trademarks, servicemarks and logos, together with all translations, adaptations,
derivations and combinations thereof that are used in connection therewith and
including all goodwill associated therewith and any applications or
registrations therefor, and renewals in connection therewith (collectively, the
“Marks”);

(ii)

all patents and patent applications and patent disclosures, together with all
reissuances, continuations (in whole or in part), revisions and reexaminations
thereof (collectively, the “Patents”);

(iii)

all copyrights in both published works and unpublished works that are material
to the conducting of the Business and all applications, renewals and
registrations thereof (collectively, the “Copyrights”);

(iv)

all inventions (whether or not patentable), all proprietary rights and business
information (including, but not limited to, ideas, research and development,
know-how, formulas, compositions, manufacturing and production processes and
techniques, technical data, designs, drawings, specifications,
customer/subscriber lists, supplier lists, pricing and cost information, and
business and marketing plans and proposals) (collectively, “Trade Secrets”); and

(v)

all computer software and databases (including data and related documentation)
other than “off-the shelf” software (“Software”).

“Knowledge of BGS” means the actual knowledge of any of the BGS Shareholders,
former Shareholders or the BGS Board of Directors.

“Knowledge of EFactor” means the actual knowledge of any of the executive
officers of EFactor.

“Law” means any federal, state, local, municipal, foreign or other law, statute,
constitution, principle of common law, resolution, ordinance, code, edict,
decree, rule, regulation, ruling or requirement issued, enacted, adopted,
promulgated, implemented or otherwise put into effect by or under the authority
of any Governmental Body.

“Liability” means any liability or obligation (whether known or unknown, whether
asserted or unasserted, whether absolute or contingent, whether accrued or
unaccrued, whether liquidated or unliquidated, whether incurred or consequential
and whether due or to become due), including any liability for Taxes.

“Lien” means any mortgage, pledge, lien, security interest, charge, claim,
equitable interest, encumbrance, restriction on transfer, conditional sale or
other title retention device or arrangement (including a capital lease), deposit
arrangement, collateral assignment, or restriction on the creation of any of the
foregoing, whether relating to any property or right or the income or profits
therefrom; provided, however, that the term “Lien” shall not include statutory
liens for Taxes to the extent that the payment thereof is not in arrears or
otherwise due.

“Material Adverse Effect” means any event or events or any change in or effect
on the Parties’ financial condition, business, operations, assets, properties,
or results of operations that, when taken as a whole, (i) has materially
interfered or is reasonably likely to materially interfere with the ongoing
operations of the Parties’ business or (ii) singly or in the aggregate has
resulted in, or is reasonably likely to have, a material adverse effect on the
ongoing conduct of the business of the Parties; provided, however, that any
adverse effect arising out of or resulting from (x) an event or series of events
or circumstances affecting the United States economy generally or the economy
generally of any other country in which the Parties operate or (y) the entering
into of this Agreement and the consummation of the transactions contemplated
thereby, shall be excluded in determining whether a Material Adverse Effect has
occurred.

“Ordinary Course of Business” means the ordinary course of business consistent
with past custom and practice (including with respect to quantity and
frequency).

“Person” means an individual, a partnership, a corporation, an association, a
joint stock company, a trust, a joint venture, an unincorporated organization,
or a Governmental Body (or any department, agency, or political subdivision
thereof).

 “EFactor” has the meaning set forth in the introductory paragraph of this
Agreement.

“EFactor Financial Statements” means the audited financial statements of EFactor
as of and for the years ended December 31, 2013 and December 31, 2012, and the
unaudited financial statements as of and for the three month period ended March
31, 2013.

“EFactor SEC Documents” has the meaning set forth in Section 5.18.

“SEC” means the United States Securities and Exchange Commission.

“Securities Act” means the Securities Act of 1933, as amended.

“Signature Page” has the meaning set forth in the introductory paragraph of this
agreement

 “Transaction” means the Exchange and other actions described in Section 1.3 of
this Agreement

ARTICLE III REPRESENTATIONS AND WARRANTIES OF THE BGS MEMBERS

The BGS Shareholders hereby represents and warrants to EFactor as follows:

3.1 Ownership of the BGS Shares.  The BGS Shareholders owns, beneficially and of
record, good and marketable title to all of the outstanding of The BGS Shares
free and clear of all Liens, adverse claims, proxies, options or stockholders'
agreements. The BGS Shareholders represents that it has no right or claims
whatsoever to any additional BGS Shares and does not have any options, warrants
or any other instruments entitling the BGS Shareholders to exercise to purchase
any BGS Shares.  At the Closing, the BGS Shareholders will convey to EFactor
good and marketable title to all of the BGS Shares, with full title guarantee
(as such expression is construed under English law) free and clear of any Liens,
security interests, liens, adverse claims, encumbrances, equities, proxies,
options, stockholders' agreements or restrictions.

3.2 Authority Relative to this Agreement.  This Agreement has been duly and
validly executed and delivered by the BGS Shareholders and constitutes a valid
and binding agreement of the BGS Shareholders, enforceable against the BGS
Shareholders in accordance with its terms.

3.3 Investment.  Such BGS Shareholders (a) is acquiring the Exchange Shares
solely for its own account for investment purposes, and not with a view to the
distribution thereof, (b) is a sophisticated investor with knowledge and
experience in business and financial matters, (c) has received certain
information concerning EFactor and has had the opportunity to obtain additional
information as desired in order to evaluate the merits and the risks inherent in
holding the Exchange Shares, and (d) is able to bear the economic risk of
acquiring the Exchange Shares pursuant to the terms of this Agreement, including
a complete loss of its investment in the Exchange Shares. The certificates
evidencing the Exchange Shares shall bear a restrictive legend indicating such
Exchange Shares have been issued in a non-registered transaction and restricted
securities as that term is defined in Rule 144 promulgated under the Securities
Act.

ARTICLE IV REPRESENTATIONS AND WARRANTIES OF BGS AND THE BGS SHAREHOLDERS

BGS and the BGS Shareholders, hereby represents and warrants as follows, which
warranties and representations shall also be true as of the Closing except as
set forth in the disclosure schedule attached to this Agreement (the BGS
“Disclosure Schedule”).  The BGS Disclosure Schedule is arranged in paragraphs
corresponding to the numbered paragraphs contained in this Article IV.

4.1

Authorization of Transaction.  BGS has the power to enter into this Agreement

and to perform its obligations hereunder. The execution and delivery of this
Agreement and the consummation of the transactions contemplated hereby have been
duly authorized by the BGS Shareholders and the Board of Directors of BGS. This
Agreement has been duly executed and delivered by BGS and constitutes a legal,
valid and binding obligation of BGS, enforceable against BGS in accordance with
its terms, except as enforcement may be limited by applicable bankruptcy,
insolvency or other laws affecting creditor’s rights generally or by legal
principles of general applicability governing the availability of equitable
remedies.

4.2

Financial Statements. Within sixty days after the Closing, BGS shall provide
EFactor

with a copy of the BGS Financial Statements.  The BGS Financial Statements
fairly present, in all material respects, the financial condition of BGS as of
the date thereof and the results of its operations for the periods then ended.
There are no material Liabilities, obligations or claims not disclosed or
referenced in BGS Financial Statements or in any exhibit thereto or notes
thereto other than contracts or obligations occurring in the ordinary course of
business; and no such contracts or obligations occurring in the ordinary course
of business constitute Liens or other Liabilities which materially alter the
financial condition of BGS as reflected in the BGS Financial Statements.  The
BGS Financial Statements have been prepared in accordance with generally
accepted accounting principles “GAAP” (except as may be indicated therein or in
the notes thereto and except for the absence of footnotes, in the case of
unaudited financial statements).

4.3

No Litigation or Proceeding.  BGS is not a party to, or the subject of, any
pending

litigation, claims, or governmental investigation or proceeding not reflected in
BGS Financial Statements, and to the Knowledge of BGS there are no lawsuits,
claims, assessments, investigations, or similar matters, threatened or
contemplated against or affecting BGS or the management or properties of BGS.

4.4

Organization. BGS has been duly organized as a corporation and is validly

existing and in good standing under the laws of England and Wales, and has the
power to own, lease and operate its property and to carry on its business as now
being conducted and is duly qualified to do business and in good standing to do
business in any jurisdiction where so required except where the failure to so
qualify would have no Material Adverse Effect on BGS.  The Articles of
Association of BGS, are set forth on Schedule 4.4 attached hereto. All statutory
books and registers of BGS have been properly kept, are written up to date and
contain a true, complete and accurate record of all matters which should be
contained in them.  All returns, particulars, resolutions and other documents
that BGS is required by law to file with, or deliver to, any authority in any
jurisdiction (including, in particular, the Registrar of Companies in the
Netherlands) have been correctly made up and duly filed or delivered.

4.5

Capitalization.

 All outstanding BGS Shares are, and shall be at Closing, validly

issued, fully paid and nonassessable.  There are no voting trusts, proxies or
other agreements, commitments or understandings of any character to which BGS is
a party or by which BGS is bound with respect to the voting of any BGS Shares.
 There are no outstanding obligations to repurchase, redeem or otherwise acquire
any BGS Shares. The BGS Shares constitute the whole of the allotted and issued
share capital of BGS and are fully paid or credited as fully paid.  No person
has any right to require, at any time, the transfer, creation, issue or
allotment of any share, loan capital or other securities (or any rights or
interest in them) of BGS, and neither BGS nor the BGS Shareholders has agreed to
confer any such rights, and no person has claimed any such right.  BGS does not
hold or beneficially own, nor has it agreed to acquire, any shares, loan capital
or any other securities in any company.

                        4.6 Contracts. Except as set forth on Schedule 4.6, BGS
does not have any material contracts, leases, arrangements or commitments
(whether oral or written). BGS is not a party to or bound by or affected by any
contract, lease, arrangement or commitment (whether oral or written) relating
to: (a) the employment of any person; (b) the acquisition of services, supplies,
equipment or other personal property; (c) the purchase or sale of real property;
(d) distribution, agency or construction; (e) lease of real or personal property
as lessor or lessee or sublessor or sublessee; (f) lending or advancing of
funds; (g) borrowing of funds or receipt of credit; (h) incurring any obligation
or liability; or (i) the sale of personal property.

4.7

No Breaches of Contracts. BGS has not materially breached any material agreement
to which it is a party.

4.8 Intellectual Property.  BGS owns or has the right to use pursuant to
license, sublicense, agreement, or permission all Intellectual Property
necessary or desirable for the operation of the business of BGS as presently
conducted.  Each item of Intellectual Property owned or used by BGS immediately
prior to the Closing will be owned or available for use by BGS on identical
terms and conditions immediately subsequent to the Closing.  BGS has taken all
necessary action to maintain and protect each item of Intellectual Property that
it owns or uses. BGS has not interfered with, infringed upon, misappropriated,
or otherwise come into conflict with any Intellectual Property rights of third
parties.  Schedule 4.8 identifies each patent or registration which has been
issued to BGS with respect to any of its Intellectual Property, identifies each
pending patent application or application for registration which BGS has made
with respect to any of its Intellectual Property, and identifies each license,
agreement, or other permission which BGS has granted to any third party with
respect to any of its Intellectual Property (together with any exceptions).
 With respect to each item of Intellectual Property required to be identified in
Schedule 4.8:

(a)

BGS possesses all right, title, and interest in and to the item, free and clear
of any lien, charge, encumbrance, license or other restriction;

(b)

the item is not subject to any outstanding injunction, judgment, order, decree,
ruling, or charge;

(c)

no action, suit, proceeding, hearing, investigation, charge, complaint, claim,
or demand is pending or is threatened which challenges the legality, validity,
enforceability, use, or ownership of the item; and

(d)

Schedule 4.8 identifies each item of Intellectual Property that any third party
owns and that BGS uses pursuant to license, sublicense, agreement, or
permission.  With respect to each item of Intellectual Property required to be
identified in Schedule 4.8:

(i)

the license, sublicense, agreement, or permission covering the item is legal,
valid, binding, enforceable, and in full force and effect;

(ii)

the license, sublicense, agreement, or permission will continue to be legal,
valid, binding, enforceable, and in full force and effect on identical terms
following the consummation of the transactions contemplated hereby;

(iii)

no party to the license, sublicense, agreement, or permission is in breach or
default, and no event has occurred which with notice or lapse of time would
constitute a breach or default or permit termination, modification, or
acceleration thereunder;

(iv)

no party to the license, sublicense, agreement, or permission has repudiated any
provision thereof;

(v)

with respect to each sublicense, the representations and warranties set forth in
subsections (i) through (iv) above are true and correct with respect to the
underlying license;

(vi)

the underlying item of Intellectual Property is not subject to any outstanding
injunction, judgment, order, decree, ruling, or charge; and

(vii)

no action, suit, proceeding, hearing, investigation, charge, complaint, claim,
or demand is pending or is threatened which challenges the legality, validity,
or enforceability of the underlying item of Intellectual Property.

4.9 Title to Assets.  BGS has good and marketable title to, or a valid leasehold
interest in, the properties and assets used by it located on its premises, or
shown on the most recent balance sheet included in BGS’s Financial Statements or
acquired after the date thereof, free and clear of any liens, charges or
encumbrances, except for properties and assets disposed of in the ordinary
course of business since the date of the such most recent balance sheet. The
assets owned by BGS comprise all the assets necessary for the continuation of
BGS’s business as it is carried on at the date of this agreement.

4.10

Books and Records.  The financial records, minute books, and other documents

and records of BGS have been or will be made available to EFactor prior to the
Closing.

4.11

Legal Compliance.  To the knowledge of BGS, it is and has been, in compliance

with, and has conducted any business previously owned or operated by it in
compliance with, all applicable laws, orders, rules and regulations of all
governmental bodies and agencies, including applicable securities laws and
regulations and environmental laws and regulations, except where such
noncompliance has and will have, in the aggregate, no material adverse effect.

4.12

Undisclosed Liabilities.  BGS has no material liability (whether known or

unknown, whether asserted or unasserted, whether absolute or contingent, whether
accrued or unaccrued, whether liquidated or unliquidated, and whether due or to
become due, including any liability for taxes), except for (i) liabilities set
forth in the BGS Financial Statements.

4.13

Employee and Consultants.  BGS has provided to EFactor an accurate and

complete list of all of its current employees, consultants or independent
contractors.  BGS is not a party to or bound by any employment agreement or any
union contract, collective bargaining agreement or similar contract or
agreement, or any other contract or agreement to provide severance payments or
benefits to any employee upon termination of employment.  

4.14 Permits and Licenses. BGS holds all of the material permits, licenses,
certificates or other authorizations of foreign, federal, state or local
governmental agencies required for the conduct of its business as presently
conducted except where the failure to obtain such permits, licenses,
certificates or other authorization would have no Material Adverse Effect on
BGS.

4.15 No Disagreements With lawyers or Accountants. There are no disagreements of
any kind presently existing, or reasonably anticipated by BGS to arise, between
the accountants and lawyers formerly or presently employed by BGS.

4.16 Taxation. All notices, returns (including any land transaction returns),
reports, accounts, computations, statements, assessments, claims, disclaimers,
elections and registrations and any other necessary information which have, or
should have, been submitted by BGS to any taxation authority for the purposes of
taxation have been made on a proper basis, were submitted within applicable time
limits and were accurate and complete in all material respects. None of the
above is, or is likely to be, the subject of any material dispute with any
taxation authority.  All taxation (whether of the UK or elsewhere), for which
BGS has been liable or is liable to account, has been duly paid (insofar as such
taxation ought to have been paid) by the due dates and no penalties, fines,
surcharges or interest have been incurred.

4.17

Representations and Warranties. No representation or warranty by BGS

contained in this Agreement and no statement contained in any certificate,
schedule or other communication furnished pursuant to or in connection with the
provisions hereof contains or shall contain any untrue statement of a material
fact or omit to state a material fact necessary in order to make the statements
therein, in light of the circumstances under which they were made, not
misleading. There is no current or prior event or condition of any kind or
character pertaining to BGS that may reasonably be expected to have a material
adverse effect on BGS. Except as specifically indicated elsewhere in this
Agreement, all documents delivered by BGS in connection herewith have been and
will be complete originals, or exact copies thereof.

ARTICLE V REPRESENTATIONS AND WARRANTIES OF EFACTOR

EFactor hereby represents and warrants as follows, which warranties and
representations shall also be true as of the Closing except as set forth in the
disclosure schedule attached to this Agreement (the “EFactor Disclosure
Schedule”).  The EFactor Disclosure Schedule is arranged in paragraphs
corresponding to the numbered paragraphs contained in this Article 5.

5.1

Delivery of EFactor Exchange Shares to BGS Shareholders. As of the Closing,

the Exchange Shares to be issued and delivered to the BGS Shareholders in the
Exchange will, when so issued and delivered, constitute duly authorized, validly
and legally issued, fully-paid, nonassessable shares of EFactor common stock,
will not be issued in violation of any preemptive or similar rights, will be
issued free and clear of all Liens.

5.2 Authorization of Transaction. EFactor has the corporate power to enter into
this Agreement and to perform its obligations hereunder. The execution and
delivery of this Agreement and the consummation of the Transaction have been
duly authorized by the Board of Directors of EFactor.    This Agreement has been
duly executed and delivered by EFactor and constitutes a legal, valid and
binding obligation of EFactor, enforceable against EFactor in accordance with
its terms except as enforcement may be limited by applicable bankruptcy,
insolvency or other laws affecting creditor’s rights generally or by legal
principles of general applicability governing the availability of equitable
remedies.

5.3 Financial Statements. EFactor has made available to BGS and the BGS

Shareholders through the SEC’s EDGAR System, a true and complete copy of the
EFactor Financial Statements.  The EFactor Financial Statements fairly present,
in all material respects, the financial condition of EFactor as of the date
thereof and the results of its operations for the periods then ended. EFactor
Financial Statements have been prepared in accordance with generally accepted
accounting principles (except as may be indicated therein or in the notes
thereto and except for the absence of footnotes, in the case of unaudited
financial statements).

5.4

No Litigation or Proceeding.  EFactor is not a party to, or the subject of, any

pending litigation, claims, or governmental investigation or proceeding not
reflected in EFactor Financial Statements, and to the Knowledge of EFactor there
are no lawsuits, claims, assessments, investigations, or similar matters,
threatened or contemplated against or affecting EFactor or the management or
properties of EFactor.

5.5 Organization.  EFactor Group Corp is duly organized, validly existing and in
good

standing under the laws of the State of Nevada; has the corporate power to own,
lease and operate its property and to carry on its business as now being
conducted and is duly qualified to do business and in good standing to do
business in any jurisdiction where so required except where the failure to so
qualify would have no material adverse effect on EFactor.

5.6

Capitalization.  EFactor Group will provide full disclosure on its capital

structure prior to the Closing. There are no existing options, convertible or
exchangeable securities, calls, claims, warrants, preemptive rights,
registration rights or commitments of any character relating to the issued or
unissued capital stock or other securities of EFactor, that have not been
disclosed in EFactor’s Financial Statements. There are no voting trusts, proxies
or other agreements, commitments or understandings of any character to which
EFactor is a party or by which EFactor is bound with respect to the voting of
any capital stock of EFactor.

5.7 Intellectual Property.  EFactor owns Intellectual Property as follows;

 The E-FACTOR trademark in the Benelux Countries (union of states comprising
three neighboring countries in Midwestern Europe: Belgium, the Netherlands and
Luxembourg)

Registration Number: 0932845

Number and Filing Date: 1257281    01.11.2012 12.32

5.8 Title to Assets.  EFactor has good and marketable title to, or a valid
leasehold interest in, the properties and assets used by it located on its
premises, or shown on the most recent balance sheet included in EFactor’s
Financial Statements or acquired after the date thereof, free and clear of any
liens, charges or encumbrances, except for properties and assets disposed of in
the ordinary course of business since the date of the such most recent balance
sheet.

5.9 Legal Compliance. To the best knowledge of EFactor, it is and has been, in
compliance

with, and EFactor has conducted any business previously owned or operated by it
in compliance with, all applicable laws, orders, rules and regulations of all
governmental bodies and agencies, including applicable securities laws and
regulations and environmental laws and regulations, except where such
noncompliance has and will have, in the aggregate, no material adverse effect.
EFactor has not received notice of any noncompliance with the foregoing, nor
does it have knowledge of any claims or threatened claims in connection
therewith. EFactor has never conducted any operations or engaged in any business
transactions whatsoever other than as set forth in the reports EFactor has
previously filed with the SEC.

5.10

SEC Reports.  EFactor has filed all required documents, reports and schedule

with the SEC, the FINRA and any applicable state or regional securities
regulators or authorities (collectively, the “EFactor SEC Documents”). As of
their respective dates, the EFactor SEC Documents complied in all material
respects with the requirements of the Securities Act, the Exchange Act, the
FINRA rules and regulations and state and regional securities laws and
regulations, as the case may be, and, at the respective times they were filed,
none of the EFactor SEC Documents contained any untrue statement of a material
fact or omitted to state a material fact required to be stated therein or
necessary to make the statements therein, in light of the circumstances under
which they were made, not misleading.

5.11

Consents. The execution and delivery by EFactor of this Agreement and the

closing documents and the consummation by EFactor of the transactions
contemplated hereby do not and will not (i) require the consent, approval or
action of, or any filing or notice to, any corporation, firm, person or other
entity or any public, governmental or judicial authority (except for such
consents, approvals, actions, filing or notices the failure of which to make or
obtain will not in the aggregate have a material adverse effect); (ii) violate
any order, writ, injunction, decree, judgment, ruling, law, rule or regulation
of any Governmental Authority applicable to EFactor, or its business or assets;
(iii) constitute a material breach of any agreement, indenture, mortgage,
license or other instrument or document to which EFactor, is a party or to which
any of them is otherwise subject; and (iv) violate or conflict with any
provision of the respective Articles of EFactor.

              5.12 No Disagreements with Lawyers or Accountants. There are no
disagreements of any kind presently existing, or reasonably anticipated by
EFactor to arise, between the accountants and lawyers formerly or presently
employed by EFactor.

                                           5.13

No Security Regulatory Investigation. Neither EFactor nor any of its past or

 present officers or directors is, or ever has been, the subject of any formal
or informal inquiry or investigation by the SEC or the FINRA.

 5.14

Representations and Warranties. No representation or warranty by EFactor
contained in this Agreement and no statement contained in any certificate,
schedule or other communication furnished pursuant to or in connection with the
provisions hereof contains or shall contain any untrue statement of a material
fact or omit to state a material fact necessary in order to make the statements
therein, in light of the circumstances under which they were made, not
misleading. There is no current or prior event or condition of any kind or
character pertaining to EFactor that may reasonably be expected to have a
material adverse effect on EFactor. Except as specifically indicated elsewhere
in this Agreement, all documents delivered by EFactor in connection herewith
have been and will be complete originals, or exact copies thereof.

ARTICLE VI CERTAIN ACTIONS PRIOR TO CLOSING

6.1

Access.  Prior to the Closing, BGS, the BGS Shareholders and EFactor, shall

be entitled to make such investigations of the assets, properties, business and
operations of the other party, and to examine the books, records, tax returns,
financial statements and other materials of the other party as such
investigating party deems necessary in connection with this Agreement and the
Transactions. Any such investigation and examination shall be conducted at
reasonable times and under reasonable circumstances, and the parties hereto
shall cooperate fully therein. Until the Closing, and if the Closing shall not
occur, thereafter, each party shall keep confidential and shall not use in any
manner inconsistent with the transactions contemplated by this Agreement, and
shall not disclose, nor use for their own benefit, any information or documents
obtained from the other party concerning the assets, properties, business and
operations of such party, unless such information (i) is readily ascertainable
from public or published information, (ii) is received from a third party not
under any obligation to keep such information confidential, or (iii) is required
to be disclosed by any law or order (in which case the disclosing party shall
promptly provide notice thereof to the other party in order to enable the other
party to seek a protective order or to otherwise prevent such disclosure). If
this transaction is not consummated for any reason, each party shall return to
the other all such confidential information, including notes and compilations
thereof, promptly after the date of such termination. The representations and
warranties contained in this Agreement shall not be affected or deemed waived by
reason of the fact that either party hereto discovered or should have discovered
any representation or warranty is or might be inaccurate in any respect.

6.2 Public Disclosures.  Except as required by law, prior to the Closing, the
BGS Shareholders and EFactor agree not to issue any statement or communications
to the public or the press regarding the Transaction without the prior written
consent of the other party.  EFactor shall provide BGS with a copy of any
document to be filed by EFactor with the SEC regarding this Agreement and/or the
Transaction, not less than two days prior to such filing EFactor shall provide
BGS with a copy of any press release or other public announcement regarding this
Agreement and/or the Transaction not less than two days prior to the
distribution of such press release or other public announcement.   

ARTICLE VII OTHER CONDITIONS PRECEDENT

7.1 Conditions Precedent to the Obligations of BGS.  In addition to the
conditions precedent to Closing set forth in Section 1.3 of this Agreement, all
obligations of BGS and BGS Shareholders under this Agreement are subject to the
fulfillment, prior to or as of the Closing, of each of the following conditions:

(a) BGS shall have completed its due diligence review of EFactor, and the
results of such review shall be satisfactory to the BGS in its sole discretion.

(b) The representations and warranties by BGS contained in this Agreement or in
any certificate or document delivered pursuant to the provisions hereof shall be
true and correct in all material respects at and as of the Closing as though
such representations and warranties were made at and as of such times.

(c) BGS and the BGS Shareholders shall have performed and complied with, in all
material respects, all covenants, agreements, and conditions required by this
Agreement to be performed or complied with by them prior to or at the Closing

(d) BGS has changed its fiscal year end to December 31st;

(e) BGS has provided EFactor with an opinion of legal counsel, satisfactory to
EFactor, that the exchange of the shares of BGS for the shares of EFactor common
stock meets all applicable laws of the England and Wales for the transfer of
such shares;

(f) The BGS Shareholders shall have executed the Agreement and exchanged its BGS
Shares for Exchange Shares pursuant to this Agreement.

(g) All debt long term liabilities shall be extinguished from BGS’s books and
records, leaving the BGS and its related subsidiaries a debt free outside of
normal working capital items.

(h) BGS shall have received all necessary and required approvals and consents
from required parties.

(i) EFactor and key members of BGS management, sales, marketing and production
team, including, but not limited to, Dan Bradbury, and others who may be
identified at a later date (in aggregate, the “BGS Management Team”) shall each
enter into an employment agreement (the “Employment Agreement”) with EFactor.
The term of each Employment Agreement shall be for a period of two (2) years
following the Closing Date. The Employment Agreement shall include terms that
are customary for such agreements including, without limitation,
confidentiality, non-compete agreements, and invention assignment undertakings.
Subject to EFactor’s review of BGS’s employment and compensation practices and
policies, each member of the BGS Management Team shall be provided with a
compensation package equal to or greater than that which the employee currently
receives from BGS.

7.2 Conditions Precedent to the Obligations of EFactor. All obligations of
EFactor under this Agreement are subject to the fulfillment, prior to or at the
Closing, of each of the following conditions:

(a)

 EFactor shall have sufficient shares of its capital stock authorized to
complete the Exchange and the Transaction.

(b)

EFactor shall have performed and complied with all covenants, agreements, and
conditions set forth or otherwise contemplated in, and shall have executed and
delivered all documents required by, this Agreement to be performed or complied
with or executed and delivered by them prior to or at the Closing.

(c)

The directors of EFactor shall have approved in accordance with applicable
corporation law the execution and delivery of this Agreement and the
consummation of the Transactions.

(d)

On or before the Closing Date, EFactor shall have delivered to BGS certified
copies of resolutions of the directors of EFactor approving and authorizing the
execution, delivery and performance of this Agreement and authorizing all of the
necessary and proper action to enable EFactor to complete the Transaction.

ARTICLE VIII SURVIVAL OF REPRESENTATIONS AND WARRANTIES

The representations and warranties made by EFactor, BGS and the BGS Shareholders
(including the representations and warranties set forth in Articles II, III and
IV and the representations and warranties set forth in any certificate delivered
at closing by an officer of EFactor, BGS and BGS Shareholders) shall survive the
Closing for a period of six months.  For purposes of this Agreement, each
statement or other item of information set forth in any Schedule of a party
hereto shall be deemed to be a part of the representations and warranties made
by such party in this Agreement. In the event of any breach of a representation
or warranty prior to the end of the survival period, an aggrieved party shall
have such rights as may be available under Nevada law.

ARTICLE IX TERMINATION

9.1

Events of Termination. This Agreement may, by notice given in the manner

hereinafter provided, be terminated and abandoned at any time prior to
completion of the Closing, as follows:

(a)

by BGS if (1) there has been a material Breach (as defined below) by EFactor
and, in the case of a covenant or agreement Breach, such Breach shall not have
been cured within ten (10) days after receipt by EFactor of notice specifying
particularly such Breach, (2) if BGS determines in its sole discretion as a
result of its due diligence review of EFactor that it does not wish to proceed
with the Exchange;

(b)

by EFactor if (1) there has been a material Breach by BGS or the BGS
Shareholders and, in the case of a covenant or agreement Breach, such Breach
shall not have been cured within ten (10) days after receipt by BGS of notice
specifying particularly such Breach, (2) if EFactor determines in its sole
discretion as a result of its due diligence review of BGS that it does not wish
to proceed with the Exchange; or

(c)

by mutual agreement of BGS and EFactor.

This Agreement may not be terminated after completion of the Closing.  There
shall be deemed to be a “Breach” of a representation, warranty, covenant,
obligation, or other provision of this Agreement if there is or has been (a) any
inaccuracy (subject to applicable knowledge and materiality qualifiers, if any)
in, or breach of, or any failure to comply with, or perform, such
representation, warranty, covenant, obligation, or other provision, or (b) any
claim (by any Person) or other circumstance that is inconsistent with such
representation, warranty, covenant, obligation, or other provision; and the term
“Breach” shall be deemed to refer to any such inaccuracy, breach, failure,
claim, or circumstance.

ARTICLE X MISCELLANEOUS

10.1 Further Assurances.  At any time, and from time to time, after the
Effective Time, BGS and the BGS Shareholders will execute such additional
instruments and take such action as may be reasonably requested by the other
party to confirm or perfect title to any property transferred hereunder or
otherwise to carry out the intent and purposes of this Agreement.

10.2 Waiver.  Any failure on the part of any party hereto to comply with any of
its obligations, agreements or conditions hereunder may be waived in writing by
the party (in its sole discretion) to whom such compliance is owed.

10.3 Amendment.  This Agreement may be amended only in writing as agreed to by
all parties hereto.

10.4 Notices.  All notices, consents, waivers, and other communications under
this Agreement must be in writing and will be deemed to have been duly given (a)
when delivered by hand (with written confirmation of receipt), (b) three (3)
days after being deposited in the mails, if sent by certified mail, with return
receipt requested, postage and fees prepaid (c) upon confirmed receipt, if sent
by facsimile transmission, or (d) one (1) day after sending, if sent by a
nationally recognized overnight delivery service (receipt requested) specifying
next day delivery, in each case to the appropriate addresses set forth below (or
to such other addresses as a party may designate by notice to the other
parties):

EFactor Group

605 Market Street

Suite 600

San Francisco, CA 94105

USA

Attn:  Adriaan Reinders, CEO

Email: adrie@efactorgroup.com

Business Growth Systems Ltd.

Clarence House Clarence Street

Leamington Spa

Warwick, Warwickshire

United Kingdom

Cv31 2ad

Attn: Daniel Bradbury

Email: dan@businessgrowthsystems.co.uk

10.5

Counterparts. This Agreement may be executed simultaneously in two or more
counterparts, each of which shall be deemed an original, but all of which
together shall constitute one and the same instrument.

10.6 Binding Effect.  This Agreement shall be binding upon the parties hereto
and inure to the benefit of the parties, their respective heirs, administrators,
executors, successors and assigns.

10.7 Entire Agreement.  This Agreement and the attached Schedules and Exhibits,
is the entire agreement of the parties covering everything agreed upon or
understood in the transaction,  and supersedes and replaces each and every
agreement entered into between: (1) EFactor; and (2) either or both of BGS and
the BGS Shareholders before the date hereof. There are no oral promises,
conditions, representations, understandings, interpretations or terms of any
kind as conditions or inducements to the execution hereof.

10.8 Responsibility and Costs.  Whether the Transaction is consummated or not,
all fees, expenses and out-of-pocket costs, including, without limitation, fees
and disbursements of counsel, financial advisors and accountants, incurred by
the parties hereto shall be borne solely and entirely by the party that has
incurred such costs and expenses, unless the failure to consummate the
Transaction constitutes a breach of the terms hereof, in which event the
breaching party shall be responsible for all costs of all parties hereto.

10.9 Applicable Law, Jurisdiction and Venue.  This Agreement shall be construed
and governed by the internal laws of the State of Nevada. Each party hereto
irrevocably consents to the jurisdiction and venue of the state or federal
courts located in Clark, State of Nevada, in connection with any action, suit,
proceeding or claim to enforce the provisions of this Agreement, to recover
damages for breach of or default under this Agreement, or otherwise arising
under or by reason of this Agreement.

(Left Intentionally Blank)

IN WITNESS WHEREOF, the parties have executed this Agreement the day and year
first above written.

Business Growth Systems, Ltd.      

 EFactor Group Corp.

         /s/ Daniel Bradbury

/s/ Adriaan Reinders

/s/ Daniel Bradbury

_______________________________

Daniel Bradbury

Managing Director

Business Growth Systems, Ltd.

BGS Shareholders

Shareholders

Shares

/s/ Daniel Bradbury

___________________________________

 

 

 

Daniel Bradbury

 

9 Ardent Court, William James Way, Henley in Arden B95 5GF

100

United Kingdom