Task: Question Answering
Input (English): Context: It is the client 's responsibility to approve keywords and content besides involving himself in the online marketing campaign . A personal touch is always a good thing . Without active participation on part of the client , the entire online marketing plan can fall apart . Cosmos Creatives Dubai works hard to synchronize ideas between clients and their in - house SEOs . 
Question: What may be the reason a personal touch is a good thing ?
Output (English): Its sets you apart from the rest of the competition .