Anchor: One answer is that the speed with which sexy-sounding scientific ideas get picked up by popular culture is getting alarmingly  from Physical Review Letters to the latest best seller by Tom Peters almost before you know it.
Entailed: Popular culture is infatuated with scientific ideas.
Contradiction: Popular culture takes a long time to adapt ideas.
Contradiction: Kodak remains firmly entrenched in the wholesale distribution market.
Contradiction: there are people outdoors
Contradiction: People in a pet store.
Contradiction: The man worked on freeing a fishing lure.