Anchor: Each company had a plan for eventually achieving a quantum leap in the performance of its products and had established an orderly, phased process for getting there, by undertaking continuous product improvements as resources became available.
Entailed: Each company made a plan for improving its product's performance. 
Contradiction: The companies were not interested in creating a plan to improve their products' performance. 
Contradiction: group riding bikes
Contradiction: The man is not wearing masculine clothes.
Contradiction: There is no where to feel like you're in a wine cellar as a tourist.
Contradiction: The woman is taking a photograph.