Anchor: This isn't a bad response rate, though it means the overall campaign was tiny--just 10,000 ad impressions.
Entailed: The campaign rate was miniscule with just 10,000 ad impressions made. 
Contradiction: The campaign was widespread and huge. 
Contradiction: A woman is robbing a jewelry store.
Contradiction: The young boy is happy.
Contradiction: What do you think about building a house?
Contradiction: A person is on a bicycle.