Anchor: Visually we wanted to create a little bit of hope, a transition to the rest of the spot and the HRC logo, which picks up and repeats the color.
Entailed: We had the desire to create a bit of hope through the HRC logo.
Contradiction: We wanted to instill fear in the viewers through the logo design.
Contradiction: No one seems to be interested in the news about Kennedy.
Contradiction: people admiring decoration
Contradiction: Kangaroos canoe.
Contradiction: The dogs like to play ball.