Anchor: Truth is his company's Unique Selling Proposition, its market niche, its core competency, its brand value.
Entailed: His company's USP, its niche and brand value was the truth.
Contradiction:  His company's core competency and brand value lay in deception.
Contradiction: a dog in the forest
Contradiction: A graffiti artist is using chalk to draw a portrait of two women.
Contradiction: The rabbits were never found.
Contradiction: Tuscaloosa's Legal Services office pay their employees less than private firms do.